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How to Build a Winning Strategy for Your B2B Brand In a fast-paced business environment, marketers, agencies, and consultants must proactively help clients differentiate their brands in the marketplace. One way of doing this is by analyzing the strategy, messaging, and brand positioning, both for their own brands and key competitors. So how can teams conduct this kind of brand research and competitive analysis in a way that's insightful, efficient, and actionable for planning the next steps? Tune in as the B2B Marketers on Mission Podcast presents the Marketing DEMO Lab Series, where we sit down with Clay Ostrom (Founder, Map & Fire) and his SmokeLadder platform designed for brand research, messaging and positioning analysis, and competitive benchmarking. In this episode, Clay explained the platform's origins and features, emphasizing its role in analyzing brand positioning, core messaging, and competitive landscapes. He also stressed the importance of clear, consistent brand positioning and messaging, and how standardized make it easier to compare brands across multiple business values. Clay also highlighted the value of objective, data-driven analysis to identify brand strengths, weaknesses, and gaps, and how tools like SmokeLadder can save significant time in gathering insights to build trust with clients. He provided practical steps for generating, refining, and exporting brand messaging and analysis for internal or client-facing use. Finally, Clay also discussed how action items and recommendations generated from analysis can immediately support smart brand strategy decisions and expedite trust-building with clients. https://www.youtube.com/watch?v=h4_o1PzF1Kk Topics discussed in episode: [1:31] The purpose behind building SmokeLadder and why it matters for B2B teams [12:00] A walkthrough of the SmokeLadder platform and how it works [14:51] SmokeLadder's core features [17:48] How positioning scores and category rankings are calculated [35:36] How differentiation and competitors are analyzed inside SmokeLadder [44:07] How SmokeLadder builds messaging and generates targeted personas [50:24] The key benefits and unique capabilities that set SmokeLadder apart Companies and links: Clay Ostrom Map & Fire SmokeLadder Transcript Christian Klepp  00:00 In an increasingly competitive B2B landscape, marketers, agencies and consultants, need to proactively find ways to help their clients stand out amidst the digital noise. One way of doing this is by analyzing the strategy, messaging and positioning of their own brands and those of their competitors. So how can they do this in a way that’s insightful, efficient and effective? Welcome to this first episode of the B2B Marketers in the Mission podcast Demo Lab Series, and I’m your host, Christian Klepp. Today, I’ll be talking to Clay Ostrom about this topic. He’s the owner and founder of the branding agency Map and Fire, and the creator of the platform Smoke Ladder that we’ll be talking about today. So let’s dive in. Christian Klepp  00:42 All right, and I’m gonna say Clay Ostrom. Welcome to this first episode of the Demo Lab Series. Clay Ostrom  00:50 I am super excited and very honored to be the first guest on this new series. It’s awesome. Christian Klepp  00:56 We are honored to have you here. And you know, let’s sit tight, or batten down the hatches and buckle up, and whatever other analogy you want to throw in there, because we are going to unpack a lot of interesting features and discuss interesting topics around the platform that you’ve built. And I think a good place to start, perhaps Clay before we start doing a walk through of the platform is, but let’s start at the very beginning. What motivated you to create this platform called Smoke Ladder. Clay Ostrom  01:31 So we should go all the way back to my childhood. I always dreamed of, you know, working on brand and positioning. You know, that was something I’ve always thought of since the early days, but no, but I do. I own an agency called Map and Fire, so I’ve been doing this kind of work for over 10 years now, and have worked with lots and lots of different kinds of clients, and over that time, developed different frameworks and a point of view about how to do this kind of work, and when the AI revolution kind of hit us all, it just really struck me that this was an opportunity to take a lot of that thinking and a lot of that, you know, again, my perspective on how to do this work and productize that and turn it into something that could be used by people when we’re not engaged with them, in some kind of service offering. So, so that was kind of the kernel of it. I actually have a background in computer science and product. So it was sort of this natural Venn diagram intersection of I can do some product stuff, I can do brand strategy stuff. So let’s put it together and build something. Christian Klepp  02:46 And the rest, as they say, is history. Clay Ostrom  02:49 The rest, as they say, is a lot of nights and weekends and endless hours slaving away at trying to build something useful. Christian Klepp  02:58 Sure, sure, that certainly is part of it, too. Clay Ostrom  03:01 Yeah. Christian Klepp  03:02 Let’s not keep the audience in suspense for too long here, right? Like, let’s start with the walk through. And before you share your screen, maybe I’ll set this up a little bit, right? Because you, as you said, like, you know, you’ve built this platform. It’s called Smoke Ladder, which I thought was a really clever name. It’s, you like to describe it as, like, your favorite SEO (Search Engine Optimization) tool, but for brand research and analysis. So I would say, like, walk us through how somebody would use this platform, like, whether they be a marketer that’s already been like in the industry for years, or is starting out, or somebody working at a brand or marketing agency, and how does the platform address these challenges or questions that people have regarding brand strategy, analysis and research? Clay Ostrom  03:49 Yeah, yeah. I use that analogy of the SEO thing, just because, especially early on, I was trying to figure out the best way to describe it to someone who hasn’t seen it before. I feel like it’s a, I’m not going to fall into the trap of saying, this is the only product like this, but it has its own unique twists with what it can do. And I felt like SEO tools are something everybody has touched at one point or another. So I was using this analogy of, it’s like the s, you know, Semrush of positioning and messaging or Ahrefs, depending on your if you’re a Coke or Pepsi person. But I always felt like that was just a quick way to give a little idea of the fact that it’s both about analyzing your own brand, but it’s also about competitive analysis and being able to see what’s going on in the market or in your landscape, and looking specifically at what your competitors are doing and what their strengths and weaknesses are. So does that resonate with you in terms of, like, a shorthand way, I will say, I don’t. I don’t say that. It’s super explicitly on the website, but it’s been in conversation. Christian Klepp  05:02 No, absolutely, absolutely, that resonated with me. The only part that didn’t resonate with me is that I’m neither a coke or a Pepsi person. I’m more of a ginger ale type of guy. I digress. But yeah, let’s what don’t you share your screen, and let’s walk through this, right? Like, okay, if a marketing person were like, use the platform to do some research on, perhaps that marketers, like own company and the competitors as well, right? Like, what would they do? Clay Ostrom  05:32 Yeah, so that’s, that is, like you were saying, there’s, sort of, I guess, a few different personas of people who would potentially use this. And initially I was thinking a little more about both in house, people who, you know, someone who’s working on a specific brand, digging really deep on their own brand, whether they’re, you know, the marketing lead or whatever, maybe they’re the founder, and then this other role of agency owners, or people who work at an agency where they are constantly having to look at new brands, new categories, and quickly get up to speed on what those brands are doing and what’s the competitive space look like, you know, for that brand. And that’s something that, if you work at an agency, which obviously we both have our own agencies, we do this stuff weekly. I mean, every time a new lead comes in, we have to quickly get up to speed and understand something about what they do. And one of the big gaps that I found, and I’d be curious to kind of hear your thoughts on this, but I’ve had a lot of conversations with other agency owners, and I think one of the biggest gaps is often that brands are just not always that great at explaining their own brand or positioning or differentiation to you, and sometimes they have some documentation around it, but a lot of times they don’t. A lot of it’s word of mouth, and that makes it really hard to do work for them. If whatever you’re doing for them, whether that’s maybe you are working on SEO or maybe you’re working on paid ads or social or content, you have to know what the brand is doing and kind of what they’re again, what their strengths and weaknesses are, so that you can talk about that. I mean, do you come across that a lot in your work? Christian Klepp  07:33 How do I say this without offending anybody? I find, I mean jokes aside, I find, more often than not, in the especially in the B2B space, which is an area that I operate in, I find 888 point five times out of 10. We are dealing with companies that have a they, have a very rude, rudimentary, like, framework of something that remotely resembles some form of branding. And I know that was a very long winded answer, but it’s kind of sort of there, but not really, if you know what I mean. Clay Ostrom  08:17 Yeah. Christian Klepp  08:17 And there have been other extreme cases where they’ve got the logo and the website, and that’s as far as their branding goals. And I would say that had they had all these, this discipline, like branding system and structure in place, then people like maybe people like you and I will be out on a job, right and it’s something, and I’m sure you’ve come across this, and we’ll probably dig into this later, but like you, it’s something I’ve come across several times, especially in the B2B space, where branding is not taken seriously until it becomes serious. I know that sounds super ironic, right, but, and it’s to the point of this platform, right, which we’re going to dig into in a second, but it’s, it’s things, for instance, positioning right, like, are you? Are you, in fact, strategically positioned against competitors? Is your messaging resonating with, I would imagine, especially in the B2B context, with the multiple group target groups that you have, or that your company is, is going after? Right? Is that resonating, or is this all like something that I call the internal high five? You’ve this has all been developed to please internal stakeholders and and then you take it to market, and it just does not, it just does not resonate with the target audience at all. Right? So there’s such a complex plethora of challenges here, right? That people like yourself and like you and I are constantly dealing with, and I think that’s also part of the reason why I would say a platform like this is important, because it helps to not just aggregate data. I mean, certainly it does that too, but it helps. To put things properly, like into perspective at speed. I think that might be, that might be something that you would have talked about later, but it does this at speed, because I think, from my own experience, one of the factors in our world that sometimes works against us is time, right? Clay Ostrom  10:19 No, I totally agree, yeah, and, you know, we’re lucky, I guess would be the word that we are often hired to work on a company strategy with them and help them clarify these things. Christian Klepp  10:33 Absolutely. Clay Ostrom  10:34 There are a million other flavors of agencies out there who are being hired to execute on work for a brand, and not necessarily being brought in to redefine, you know what the brand, you know they’re positioning and their messaging and some of these fundamental things, so they’re kind of stuck with whatever they get. And like you said, a lot of times it’s not much. It might be a logo and a roughly put together website, and maybe not a whole lot else. So, yeah, but I think your other point about speed is that was a huge part of this. I think the market is only accelerating right now, because it’s becoming so much easier to start up new companies and new brands and new products. And now we’ve got vibe coding, so you can technically build a product in a day, maybe launch it the next day, start marketing it, you know, by the weekend. And all of this is creating noise and competition, and it’s all stuff that we have to deal with as marketers. We have to understand the landscape. We’ve got to quickly be able to analyze all these different brands, see where the strengths and weaknesses are and all that stuff. So… Christian Klepp  11:46 Absolutely. Clay Ostrom  11:46 But, yeah, that, I think that the speed piece is a huge part of this for sure. Christian Klepp  11:51 Yeah. So, so we’re okay, so we’re on the I guess this, this will probably be the homepage. So just walk us through what, what a marketing person would do if they want to use this platform, yeah? Clay Ostrom  12:00 So the very first thing you do when you come in, and this was when I initially conceived of this product, one of the things that I really wanted was the ability to have very quick feedback, be able to get analysis for whatever brand you’re looking at, you know, right away to be able to get some kind of, you know, insight or analysis done. So the first thing you can do, and you can do this literally, from the homepage of the website, you can enter in a URL for a brand, come into the product, even before you’ve created an account, you can come in and you can do an initial analysis, so you can put in whatever URL you’re looking at, could be yours, could be a competitor, and run that initial analysis. What we’re looking at here, this is, if you do create an account, this is, this becomes your, as we say, like Home Base, where you can save brands that you’re looking at. You can see your history, all that good stuff. And it just gives you some quick bookmarks so that you can kind of flip back and forth between, maybe it’s your brand, maybe it’s some of the competitors you’re looking at and then it gives you just some quick, kind of high level directional info. And I kind of break it up into these different buckets. Clay Ostrom  13:23 And again, I’d love to kind of hear if this is sort of how you think about it, too. But there’s sort of these different phases when you’re working on a brand. And again, this is sort of from an agency perspective, but you first got the sort of the research and the pitch piece. So this is before maybe you’re even working with them. You’re trying to get an understanding of what they do. Then we have discovery and onboarding, where we’re digging in a little bit deeper. We’re trying to really put together, what does the brand stand for, what are their strengths and weaknesses? And then we have the deeper dive, the strategy and differentiation. And this is where we’re really going in and getting more granular with the specific value points that they offer, doing some of that messaging analysis, finding, finding some of the gaps of the things that they’re talking about or not talking about, and going in deeper. So it kind of break it up into these buckets, based on my experience of how we engage with clients. Does that? Does that make sense to you, like, does that? Christian Klepp  14:28 It does make sense, I think. But what could be helpful for the audience is because this, this almost looks like it’s a pre cooked meal. All right, so what do we do we try another I mean, I think you use Slack for the analysis. Why don’t we use another brand, and then just pop it into that analysis field, and then see what it comes out with. Clay Ostrom  14:51 So the nice thing about this is, if you are looking at a brand that’s been analyzed, you’re going to get the data up really quickly. It’ll be basically pop up instantly. But you can analyze a brand from scratch as well. Just takes about a minute or so, basically, to kind of do some of the analysis. So for the sake of a demo, it’s a little easier just to kind of look at something that we’ve got in there. But if it’s a brand that you know, maybe you’re looking at a competitor for one of your brands, you know, there’s a good chance, because we’ve got about 6000 brands that we’ve analyzed in here, that there’s a good chance there’ll be some info on them. But so this is pipe drive. So whoever’s not familiar Pipedrive is, you know, it’s a CRM  (Customer Relationship Management), it’s, it’s basically, you know, it’s a lighter version of a HubSpot or Salesforce basically track deals and opportunities for business, but this so I flipped over. I don’t know if it was clear there, but I flipped over to this brand brief tab. And this is where we we get, essentially, a high level view of some key points about the brand and and I think about this as this would be something that you would potentially share with a client if you were, you know, working with them and you wanted to review the brand with them and make sure that your analysis is on point, but you’ll see it’s kind of giving you some positioning scores, where you rank from a category perspective, message clarity, and then we’ve got things like a quick overview, positioning summary, who their target persona is, in this case, sales manager, sales operation lead, and some different value points. And then it starts to get a little more granular. We get into like key competitors, Challenger brands. We do a little SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis, and then maybe one of the more important parts is some of these action items. So what do we do with this? Yeah, and obviously, these are, these are starting points. This is not, it’s not going to come in and, you know, instantly be able to tell you strategically, exactly what to do, but it’s going to give you some ideas of based on the things we’ve seen. Here are some reasonable points that you might want to be looking at to, you know, improve the brand. Make it make it stronger. Christian Klepp  17:13 Gotcha. Gotcha. Now, this is all great clay, but like, I think, for the benefit of the audience, can we scroll back up, please. And let’s just walk through these one by one, because I think it’s important for the audience/potential future users,/ customers of Smoke Ladder, right? To understand, to understand this analysis in greater depth, and also, like, specifically, like, let’s start with a positioning score right, like, out of 100 like, what is this? What is this based on? And how was this analyzed? Let’s start with that. Clay Ostrom  17:48 Yeah, and this is where the platform really started. And I’m going to actually jump over to the positioning tab, because this will give us the all the detail around this particular feature. But this is, this was where I began the product this. I kind of think of this as being, in many ways, sort of the heart and soul of it. And when I mentioned earlier about this being based on our own work and frameworks and how we approach this, this is very much the case with this. This is, you know, the approach we use with the product is exactly how we work with clients when we’re evaluating their positioning. And it’s, it’s basically, it’s built off a series of scores. And what we have here are 24 different points of business value, which, if we zoom in just a little bit down here, we can see things like reducing risk, vision, lowering cost, variety, expertise, stability, etc. So there’s 24 of these that we look at, and it’s meant to be a way that we can look across different brands and compare and contrast them. So it’s creating, like, a consistent way of looking at brands, even if they’re not in the same category, or, you know, have slightly different operating models, etc. But what we do is we go in and we score every brand on each of these 24 points. And if we scroll down here a little bit, we can see the point of value, the exact score they got, the category average, so how it compares against, you know, all the other brands we’ve analyzed, and then a little bit of qualitative information about why they got the score. Christian Klepp  19:27 Sorry, Clay, Can I just jump in for a second so these, these attributes, or these key values that you had in the graph at the top right, like, are these consistent throughout regardless of what brand is being analyzed, or the least change. Clay Ostrom  19:42 It’s consistent. Christian Klepp  19:43 Consistent? Clay Ostrom  19:44 Yeah, and that was one of the sort of strategic decisions we had to make with the product. Was, you know, there’s a, maybe another version of this, where you do different points depending on maybe the category, or, you know, things like that. But I wanted to do it consistent because, again, it allows us to look at every brand through the same lens. It doesn’t mean that every brand you know there are certain points of value that just aren’t maybe relevant for a particular brand, and that’s fine, they just won’t score as highly in those but at least it gives us a consistent way to look at so when you’re looking at 10 different competitors, you know you’ve got a consistent way to look at them together,. Christian Klepp  20:26 Right, right, right. Okay, okay, all right, thanks for that. Now let’s go down to the next section there, where you’ve got, like this table with like four different columns here. So you mentioned that these are being scored against other brands in their category. Like, can you share it with the audience? Like, how many other brands are being analyzed here? Clay Ostrom  20:51 Yeah, well, it depends on the category. So again, we’ve got six, you know, heading towards 7000 brands that we’ve analyzed collectively. Each category varies a little bit, but, you know, some categories, we have more brands than others. But what this allows us to do is, again, to quickly look at this and say, okay, for pipe drive, a big focus for pipe drive is organization, simplification. You know, one of their big value props is we’re an easier tool to use than Salesforce or HubSpot. You can get up to speed really quickly. You don’t have all the setup and configurations and all that kind of stuff. So this is showing us that, yes, like their messaging, their content, their brand, does, in fact, do a good job of making it clear that simplicity is a big part of pipe drive’s message. And they do that by talking about it a lot in their messaging, having case studies, having testimonials, all these things that support it. And that’s how we come up with these scores. Is by saying, like the brand emphasizes these points well, they talk about it clearly, and that’s what we base it on. Christian Klepp  22:04 Okay, okay. Clay Ostrom  22:06 But as you come, I was just gonna say as you come down here, you can see, so the green basically means that they score well above average for that particular point. Yellow is, you know, kind of right around average, or maybe slightly above, and then red means that they’re below average for that particular point. So for example, like variety of tools, they don’t emphasize that as much with pipe drive, maybe compared to, again, like a Salesforce or a HubSpot that has a gazillion tools, pipe drive, that’s not a big focus for them. So they don’t score as highly there, but you can kind of just get a quick view of, okay, here are the things that they’re really strong with, and here are the things that maybe they’re, you know, kind of weak or below average. Christian Klepp  22:58 Yeah, yeah. Well, that’s certainly interesting, because I, you know, I’ve, I’ve used the, I’ve used the platform for analyzing some of my clients, competitor brands. And, you know, when I’m looking at this, like analysis with the scoring, with the scoring sheet, it, I think it will also be interesting perhaps in future, because you’ve got a very detailed breakdown of, okay, the factors and how they’re scored, and what the brand value analysis is also, because, again, in the interest of speed and time, it’d be great if the platform can also churn out maybe a one to two sentence like, summary of what is this data telling us, right? Because I’m thinking back to my early days as a product manager, and we would spend hours, like back then on Excel spreadsheets. I’m dating myself a little bit here, but um, and coming up with this analysis and charts, but presenting that to senior management, all they wanted to know was the one to two sentence summary of like, come on. What are you telling me with all these charts, like, what is the data telling you that we need to know? Right? Clay Ostrom  24:07 I know it’s so funny. We again, as strategists and researchers, we love to nerd out about the granular details, but you’re right. When you’re talking to a leader at a business, it does come down to like, okay, great. What do we do? And so, and I flipped back over to slacks. I knew I had already generated this but, but we’re still in the positioning section here, but we have this get insights feature. So basically it will look at all those scores and give you kind of, I think, similar to what you’re describing. Like, here’s three takeaways from what we’re seeing. Okay, okay, great, yeah, so we don’t want to leave you totally on your own to have to figure it all out. We’ll give you, give you a little helping hand. Christian Klepp  24:53 Yeah. You don’t want to be like in those western movies, you’re on your own kid. Clay Ostrom  24:59 Yeah. We try not to strand you again. There’s a lot of data here. I think that’s one of the strengths and and challenges with the platform, is that we try to give you a lot of data. And for some people, you may not want to have to sift through all of it. You might want just sort of give me the three points here. Christian Klepp  25:19 Absolutely, absolutely. And at the very least they can start pointing you in the right direction, and then you could be, you could then, like, through your own initiative, and perhaps dig a little bit deeper and perhaps find some other insights that may be, may be relevant, right? Clay Ostrom  25:35 Totally. Christian Klepp  25:36 Hey, it’s Christian Klepp here. We’ll get back to the episode in a second. But first, I’d like to tell you about a new series that we’re launching on our show. As the B2B landscape evolves, marketers need to adapt and leverage the latest marketing tools and software to become more efficient. Enter B2B Marketers on a Mission Marketing Demo Lab where experts discuss the latest tools and software that empower you to become a better B2B marketer. Tune in as we chat with product experts. Provide unbiased product reviews, give advice and deliver insights into real world applications and actionable tips on tools and technologies for B2B marketing. Subscribe to the Marketing Demo Lab, YouTube channel and B2B Marketers on a Mission, on Apple podcasts, Spotify, or wherever you get your favorite podcasts. Christian Klepp  26:21 All right. Now, back to the show, if we can, if we could jump back, sorry, to the, I think it was the brand brief, right? Like, where we where we started out, and I said, let’s, let’s dig deeper. Okay, so then, then we have, okay, so we talked about positioning score. Now we’re moving on to category rank and message clarity score. What does that look like? Clay Ostrom  26:41 Yeah. So the category rank is, it’s literally just looking at the positioning score that you’ve gotten for the brand and then telling you within this category, where do you sort of fall in the ranking, essentially, or, like, you know, how do we, you know, for comparing the score against all the competitors, where do you fall? So you can see, with Slack, they’re right in the middle. And it’s interesting, because with a product like Slack, even though we all now know what slack is and what it does and everything. Christian Klepp  27:18 Yeah. Clay Ostrom  27:19 The actual messaging and content that they have now, I think maybe doesn’t do as good of a job as it maybe did once upon a time, and it’s gotten as products grow and brands grow, they tend to get more vague, a little more broad with what they talk about, and that kind of leads to softer positioning. So that’s sort of what we’re seeing reflected here. And then the third score is the message clarity score, which we can jump into, like, a whole different piece. Christian Klepp  27:48 Four on a tennis not a very high score, right? Clay Ostrom  27:52 Yeah. And again, I think it’s a product, of, we can kind of jump into that section. Christian Klepp  27:57 Yeah, let’s do that, yeah. Clay Ostrom  27:59 But it’s, again, a product, I think of Slack being now a very mature product that is has gotten sort of a little vague, maybe a little broader, with their messaging. But the message clarity score, we basically have kind of two parts to this on the left hand side are some insights that we gather based on the messaging. So what’s your category, quick synopsis of the product. But then we also do some things, like… Christian Klepp  28:33 Confusing part the most confusing. Clay Ostrom  28:36 Honestly to me, as I get I’d love to hear your experience with this, but coming into a new brand, this is sometimes one of the most enlightening parts, because it shows me quickly where some gaps in what we’re talking about, and in this case, just kind of hits on what we were just saying a minute ago. Of the messaging is overloaded with generic productivity buzzwords, fails to clearly differentiate how Slack is better than email or similar tools, etc. But also, this is another one that I really like, and I use this all the time, which is the casual description. So rather than this technical garbage jargon, you know, speak, just give me. Give it to me in plain English, like we’re just chatting. And so this description of it’s a workplace chat app for teams to message, collaborate, share files. Like, okay, cool. Like, yeah, you know, I get it. Yeah, I already know what slack is. But if I didn’t, that would tell me pretty well. Christian Klepp  29:33 Absolutely, yeah, yeah. No, my experience with this is has been, you know, you and I have been in the branding space for a while. So for the trained eye, when you look at messaging, you’ll know if it’s good or not, right. And we come I mean, I’m sure you do the same clay, but I also come to my own like conclusions based on experience of like, okay, so why do I think that that’s good messaging, or why do I think that that’s confusing messaging? Or it falls short, and why and how can that be improved? But it’s always good to have validation with either with platforms like this, where you have a you have AI, or you have, you have a software that you can use that analyzes, like, for example, like the messaging on a website, and it dissects that and says, Well, okay, so this is what they’re getting, right? So there’s a scoring for that, so it’s in the green, and then this is, this is where it gets confusing, right? So even you run that through, you run that through the machine, and the machine analyzes it as like, Okay, we can’t clearly, clearly define what it is they’re doing based on the messaging, right? And for me, that’s always a it’s good. It’s almost like getting a second doctor’s opinion, right? And then you go, Aha. So I we’ve identified the symptoms now. So let’s find the penicillin, right? Like, let’s find the remedy for this, right? Clay Ostrom  30:56 Yeah, well, and I like what you said there, because part of the value, I think, with this is it’s an objective perspective on the brand, so it doesn’t have any baggage. It’s coming in with fresh eyes, the same way a new customer would come into your website, where they don’t know really much about you, and they have to just take what you’re giving at face value about what you present. And we as people working on brands get completely blinded around what’s actually working, what’s being communicated. There’s so much that we take for granted about what we already know about the brand. And this comes in and just says, Okay, I’m just, I’m just taking what you give me, and I’m going to tell you what I see, and I see some gaps around some of these things. You know, I don’t have the benefit of sitting in your weekly stand up meeting and hearing all the descriptions of what you’re actually doing. Christian Klepp  31:59 I’m sorry to jump in. I’m interested to know, like, just, just based on what we’ve been reviewing so far, like, what has your experience been showing this kind of analysis to clients, and how do they respond to some of this data, for example, that you know, you’re walking us through right now? Clay Ostrom  32:18 Yeah, I think it’s been interesting. Honestly, I think it can sometimes feel harsh. And I think again, as someone who’s both run an agency and also built worked on brands, we get attached to our work on an emotional level. Christian Klepp  32:42 Absolutely. Clay Ostrom  32:42 Even if we think about it as, you know, this is just work, and it’s, you know, whatever, we still build up connections with our work and we want it to be good. And so I think there’s sometimes a little bit of a feeling of wow, like that’s harsh, or I would have expected or thought we would have done better or scored better in certain areas, but that is almost always followed up with but I’m so glad to know where, where we’re struggling, because now I can fix it. I can actually know what to focus on to fix, and that, to me, is what it’s all about, is, yes, there’s a little bit of feelings attached to some of these things, maybe, but at the end of the day, we really want it to be good. We want it to be clear. We don’t want to be a 4 out of 10. We want to be a 10 out of 10. And what specifically do we need to do to get there? And that’s really what we’re trying to reveal with this. So I think, you know, everybody’s a little different, but I would say the reactions are typically a mix of that. It’s like, maybe an ouch, but a Oh, good. Let’s work on it. Christian Klepp  33:55 Absolutely, absolutely. Okay. So we’ve got brand summary, we’ve got fundamentals, then quality of messaging is the other part of it, right? Clay Ostrom  34:02 So, yeah, so this, this is, this is where the actual 4 out of 10 comes. We have these 10 points that we look at and we say, Okay, are you communicating these things clearly? Are you communicating who your target customer is, your category, your offering, where you’re differentiated benefits? Do you have any kind of concrete claim about what you do to support you know what you’re what you’re selling? Is the messaging engaging? Is it concise? You’ll see here a 7% on concise. That’s basically telling us that virtually no brands do a good job of being concise. Only about 7% get a green check mark on this, and kind of similar with the jargon and the vague words big struggle points with almost every brand. Christian Klepp  34:55 Streamline collaboration. Clay Ostrom  34:58 So we can see here with Slack. You know some of the jargon we got, KPIs (Key Performance Indicators), MQLs (Marketing Qualified Lead), if you’re in the space, you could argue like, oh, I kind of know what those things are. But depending on your role, you may not always know. In something like Salesforce marketing cloud, unless you’re a real Salesforce nerd, you probably have no idea what that is. But again, it’s just a way to quickly identify some of those weak points, things that we could improve to make our message more clear. Christian Klepp  35:27 Yes, yes. Okay, so that was the messaging analysis correct? Clay Ostrom  35:33 Yeah. Christian Klepp  35:33 Yeah. Okay. So what else have we got? Clay Ostrom  35:36 Yeah, so I think one other thing we could look at just for a sec, is differentiation, and this is this kind of plays off of what we looked at a minute ago with the positioning scores. But this is a way for us to look head to head with two different brands. So in this case, we’ve got Slack in the red and we’ve got Discord in the greenish blue. And I think of these, these patterns, as sort of the fingerprint of your brand. So where you Where are you strong? Where are you weak? And if we can overlay those two fingerprints on top of each other, we can see, where do we have advantages, and where does our competitor have advantages? So if we come down, we can sort of see, and this is again, for the nerds like me, to be able to come in and go deep, do kind of a deep dive on specifically, why did, why does Discord score better than Slack in certain areas. And at the bottom here we can see a kind of a quick summary. So slack is stronger in simplification, saving time, Discord has some better messaging around generating revenue, lowering costs, marketability. But again, this gives us a way to think about what are the things we want to double down on? So what do we want to actually be known for in the market? Because we can’t be known for everything. You know, buyers can maybe only remember a couple things about us. What are those couple things where we’re really strong, where we really stand out, and we’ve got some separation from the competitors. Christian Klepp  37:18 Right, okay, okay, just maybe we take a step back here, because I think this is great. It’s very detailed. It gets a bit granular, but I think it’s also going back to a conversation that you and I had previously about, like, Okay, why is it so important to be armed with this knowledge, especially if you’re in the marketing role, or perhaps even an agency talking to a potential client going in there already armed with the information about their competitors. And we were talking about this being a kind of like a trust building mechanism, right? For lack of a better description, right? Clay Ostrom  38:03 Yeah, I think to me, what I like about this, and again, this does come out of 10 years of doing work, this kind of work with clients as well, is it’s so easy to fall into a space of soft descriptions around things like positioning and just sort of using vague, you know, wordings or descriptions, and when you can actually put a number on it, which, again, it’s subjective. This isn’t. This isn’t an objective metric, but it’s a way for us to compare and contrast. It allows us to have much more productive conversations with clients, where we can say we looked at your brand, we we what based on our analysis, we see that you’re scoring a 10 and a 9 on simplicity and organization, for example. Is that accurate to you like do you think that’s what you all are emphasizing the most? Does that? Does that resonate and at the same time, we can say, but your competitors are really focused on there. They have a strong, strong message around generating revenue and lowering costs for their customers. Right now, you’re not really talking about that. Is that accurate? Is that like, what you is that strategically, is that what you think you should be doing so really quickly, I’ve now framed a conversation that could have been very loose and kind of, you know, well, what do you think your strategy is about? What do you know? And instead, I can say, we see you being strong in these three points. We see your competitors being strong in these three points. What do you think about that? And I think that kind of clarity just makes the work so much more productive with clients, or just again, working on your own brand internally. So what do you think about that kind of perspective? Christian Klepp  40:08 Yeah, no, no, I definitely agree with that. It’s always and I’ve been that type of person anyway that you know you go into a especially with somebody that hasn’t quite become a client yet, right? One of the most important things is also, how should I put this? Certainly the trust building part of it needs to be there. The other part is definitely a demonstration of competence and ability, but it’s also that you’ve been proactive and done your homework, versus like, Okay, I’m I’m just here as an order taker, right? And let’s just tell me what to do, and I’ll do it right? A lot and especially, I think this has been a trend for a long time already, but a lot of the clients that I’ve worked with now in the past, they want to, they’re looking for a partner that’s not just thinking with them, it’s someone that’s thinking ahead of them. And this type of work, you know what we’re seeing here on screen, this is the type of work that I would consider thinking ahead of them, right? Clay Ostrom  41:18 No, I agree. I think you framed that really well. Of we’re trying to build trust, because if we’re going to make any kind of recommendations around a change or a shift, they have to believe that we know what we’re talking about, that we’re competent, that we’ve done the work. And I think I agree with you. I think like this, it’s kind of funny, like we all, I think, on some base level, are attracted to numbers and scores. It just gives us something to latch on to. But I think it also, like you said, it gives you a feeling that you’ve done your work, that you’ve done your homework, you’ve studied, you’ve you’ve done some analysis that they themselves may have never done on this level. And that’s a big value. Christian Klepp  42:08 Yes, and a big part of the reason just to, just to build on what you said, a big part of the reason why they haven’t done this type of work is because it’s not so much. The cost is certainly one part of it, but it’s the time, it’s a time factor and the resource and the effort that needs to be put into it. Because, you know, like, tell me if you’ve never heard this one before, but there are some, there are some companies that we’ve been working with that don’t actually have a clearly, like, you know, a clear document on who their their target personas are, yeah, or their or their ICPs, never mind the buyer’s journey map. They don’t, they don’t even have the personas mapped out, right? Clay Ostrom  42:52 100% Yeah, it’s, and it’s, I think you’re right. It’s, it’s a mix of time and it’s a mix of just experience where, if you are internal with a brand, you don’t do this kind of work all the time. You might do it at the beginning. Maybe you do a check in every once in a while, but you need someone who’s done this a lot with a lot of different brands so that they can give you guidance through this kind of framework. But so it’s, you know, so some of it is a mix of, you know, we don’t have the time always to dig in like this. But some of it is we don’t even know how to do it, even if we did have the time. So it’s hopefully giving, again, providing some different frameworks and different ways of looking at it. Christian Klepp  43:41 Absolutely, absolutely. So okay, so we’ve gone through. What is it now, the competitor comparison. What else does the platform provide us that the listeners and the audience should be paying attention to here? Clay Ostrom  43:55 So I’ll show you two more quick things. So one is this message building section. So this is… Christian Klepp  44:03 Are you trying to put me out of a job here Clay? Clay Ostrom  44:07 Well, I’ll say this. So far in my experience with this, it’s not going to put us out of a job, but it is going to hopefully make our job easier and better. It’s going to make us better at the work we do. And that’s really, I think that’s, I think that’s kind of, most people’s impression of AI at this point is that it’s not quite there to replace us, but it’s sure, certainly can enhance what we do. Christian Klepp  44:36 Yeah, you’ll excuse me, I couldn’t help but throw that one out. Clay Ostrom  44:38 Yeah, I know, trust me, I’m this. It’s like I’m building a product that, in a sense, is undercutting, you know, the work that I do. So it is kind of a weird thing, but this message building section, which is a new part of the platform. It will come in, and you can see on the right hand side. And there’s sort of a quick summary of all these different elements that we’ve already analyzed. And then it’s going to give you some generated copy ideas, including, if I zoom in a little bit here, we’ve got an eyebrow category. This is again for Slack. It’s giving us a headline idea, stay informed without endless emails. Sub headline call to action, three challenges that your customers are facing, and then three points about your solution that help address those for customers. So it’s certainly not writing all of your copy for you, but if you’re starting from scratch, or you’re working on something new, or even if you’re trying to refresh a brand. I think this can be helpful to give you some messaging that’s hopefully clear. That’s something that I think a lot of messaging misses, especially in B2B, it’s, it’s not always super clear, like what you even do. Christian Klepp  45:56 Don’t get me started. Clay Ostrom  45:59 So hopefully it’s clear. It’s, you know, again, it’s giving you some different ideas. And that you’ll see down here at the bottom, you can, you can iterate on this. So we’ve got several versions. You can actually come in and, you know, you can edit it yourself. So if you say, like, well, I like that, but not quite that, you know, I can, you know, get my human touch on it as well. But yeah, so it’s a place to iterate on message. Christian Klepp  46:25 You can kind of look at it like, let’s say, if you’re writing a blog article, and this will give you the outline, right? Yeah. And then most of the AI that I’ve worked with to generate outlines, they’re not quite there. But again, if you’re starting from zero and you want to go from zero to 100 Well, that’ll, that’ll at least get you to 40 or 50, right? But I’m curious to know, because we’re looking at this now, and I think this, I mean, for me, this is, this is fascinating, but, like, maybe, maybe this will be part of your next iteration. But will this, will this generate messaging that’s already SEO optimized. Clay Ostrom  47:02 You know, it’s not specifically geared towards that, but I would say that it ends up being maybe more optimized than a lot of other messaging because it puts such an emphasis on clarity, it naturally includes words and phrases that I think are commonly used in the space more so than you know, maybe just kind of typical off the shelf Big B2B messaging, Christian Klepp  47:27 Gotcha. I had a question on the target persona that you’ve got here on screen, right? So how does the platform generate the information that will then populate that field because, and when I’m just trying to think about like, you know, because I’ve been, I’ve been in the space for as long as you have, and the way that I’ve generated target personas in the past was not by making a wild guess about, like, you know, looking at the brand’s website. It’s like having conducting deep customer research and listening to hours and hours of recordings, and from there, generating a persona. And this has done it in seconds. So… Clay Ostrom  48:09 Yeah, it’s so the way the system works in a couple different layers. So it does an initial analysis, where it does positioning, messaging analysis and category analysis, then you can generate the persona on top of that. So it takes all the learnings that it got from the category, from the product, from your messaging, and then develops a persona around that. And it’s, of course, able to also pull in, you know, the AI is able to reference things that it knows about the space in general. But I have found, and this is true. I was just having a conversation with someone who works on a very niche brand for a very specific audience, and I was showing him what it had output. And I said, Tell me, like, Don’t hold back. Like, is this accurate? He said, Yeah, this is, like, shockingly accurate for you know, how we view our target customer. So I think it’s pretty good. It’s not again, not going to be perfect. You’re going to need to do some work, and you still got to do the research, but, but, yeah. Christian Klepp  49:13 Okay, fantastic, fantastic. How do, I guess there’s the option, I see it there, like, download the PDF. So anything that’s analyzed on the platform can then be exported in a PDF format, right? Like, like, into a report. Clay Ostrom  49:28 Yeah, right now you can export the messaging analysis, or, sorry, the the messaging ideation that you’ve done, and then in the brand brief you can also, you can download a PDF of the brand brief as well. So, those are the two main areas. I’m still working on some additional exports of data so that people can pull it into a spreadsheet and do some other stuff with it. Christian Klepp  49:49 Fantastic, fantastic. That’s awesome, Clay. I’ve got a couple more questions before I let you go. But this has been, this has been amazing, right? Like and I really hope that whoever’s in the one listening and, most importantly, watching this, I hope that you really do consider like, you know, taking this for a test drive, right? How many I might have asked you this before, because, you know, I am somebody that does use, you know, that does a lot of this type of research. But how much time would you say companies would save by using Smoke Ladder? Clay Ostrom  50:24 It’s a good question. I feel like I’m starting to get some feedback around that with from our users, but I mean, for me personally, I would typically spend an hour or two just to get kind of up to speed initially, with a brand and kind of look at some of their competitors. If I’m doing a deep dive, though, if I’m actually doing some of the deeper research work, it could be several hours per client. So I don’t know. On a given week, it might depend on how many clients you’re talking to. Could be anywhere from a few hours to 10 hours or more, depending on how much work you’re doing. But, yeah, I think it’s a decent amount. Christian Klepp  51:07 Absolutely, absolutely. I mean, this definitely does look like a time saver. Here comes my favorite question, which you’re gonna look at me like, Okay, I gotta, I gotta. Clay Ostrom  51:17 Now bring it on. Let’s go. Christian Klepp  51:22 Folks that are not familiar with Smoke Ladder are gonna look at this, um, and before they actually, um, take it upon themselves to, like, watch, hopefully, watch this video on our channel. Um, they’re gonna look at that and ask themselves, Well, what is it that Smoke Ladder does that? You know that other AI couldn’t do, right, like, so I guess what I’m trying to say is, like, Okay, why would they use? How does the platform differ from something like ChatGPT, Perplexity or Claude, right? To run a brand analysis? Clay Ostrom  52:00 Yeah, no, I think it’s a great question. I think it’s sort of the it’s going to be the eternal AI question for every product that has an AI component. And I would say to me, it’s three things. So one is the data, which we talked about, and I didn’t show you this earlier, but there is a search capability in here to go through our full archive of all the brands we’ve analyzed, and again, we’ve analyzed over 6000 brands. So the data piece is really important here, because it means we’re not just giving you insights and analysis based on the brand that you’re looking at now, but we can compare and contrast against all the other brands that we’ve looked at in the space, and that’s something that you’re not going to get by just using some off the shelf standard LLM  (Large Language Model) and doing some, you know, some quick prompts with that. The next one, I think, to me that’s important is it’s the point of view of the product and the brand. Like I said, this is built off of 10 plus years of doing positioning and messaging work in the space. So you’re getting to tap into that expertise and that approach of how we do things and building frameworks that make this work easier and more productive that you wouldn’t get, or you wouldn’t know, just on your own. And then the last one, the last point, which is sort of the kind of like the generic software answer, is you get a visual interface for this stuff. It’s the difference between using QuickBooks versus a spreadsheet. You can do a lot of the same stuff that you do in QuickBooks and a spreadsheet, but wouldn’t you rather have a nice interface and some easy buttons to click that make your job way, way easier and do a lot of the work for you and also be able to present it in a way that’s digestible and something you could share with clients? So the visual component in the UI is sort of that last piece. Christian Klepp  54:01 Absolutely. I mean, it’s almost like UX and UI one on one. That’s, that’s pretty much like a big part of, I think what it is you’re trying to build here, right? Clay Ostrom  54:13 Yeah, exactly. It’s just it’s making all of those things that you might do in an LLM just way, way easier. You know, you basically come in, put in your URL and click a button, and you’re getting access to all the data and all the insights and all this stuff so. Christian Klepp  54:29 Absolutely, absolutely okay. And as we wrap this up, this has been a fantastic conversation, by the way, how can the audience start using Smoke Ladder, and how can they get in touch with you if they have questions, and hopefully good questions. Clay Ostrom  54:47 Yeah, so you can, if you go to https://smokeladder.com/ you can, you can try it out. Like I said, you can basically go to the homepage, put in a URL and get started. You don’t even have to create an account to do the initial analysis. But you can create FREE account. You can dig in and see, you know, play around with all the features, and if you use it more, you know, we give you a little bit of a trial period. And if you use it beyond that, then you can pay and continue to use it, but, but you can get a really good flavor of it for free. Christian Klepp  55:16 Fantastic, fantastic. Oh, last question, because, you know, it’s looking me right in the face now, industry categories. How many? How many categories can be analyzed on the platform? Clay Ostrom  55:26 Yeah, yeah. So right now, we have 23 categories in the system currently, which sounds like a lot, but when you start to dig into especially B2B, it’s we will be evolving that and continuing to add more, but currently, there’s 23 different categories of businesses in there. Christian Klepp  55:46 All right, fantastic, fantastic. Clay, man. This has been so awesome. Thank you so much for your time and for your patience and walking us through this, this incredible platform that you’ve built and continue to build. And you know, I’m excited to continue using this as it evolves. Clay Ostrom  56:06 Thank you. Yeah, no. Thanks so much. And you know, if anybody, you know, anybody who tries it out, tests it out, please feel free to reach out. We have, you know, contact info on there. You can also hit me up on LinkedIn. I spend a lot of time there, but I would love feedback, love getting notes, love hearing what’s working, what’s not, all those things. So yeah, anytime I’m always open. Christian Klepp  56:30 All right, fantastic. Once again, Clay, thanks for your time. Take care, stay safe and talk to you soon. Clay Ostrom  56:36 Thanks so much. Talk to you soon. Christian Klepp  56:37 All right. Bye for now.

Hier wird Marketing mit KI-Agenten einmal komplett durchdekliniert: Joel spricht mit Dominik von Pröck (Leaders of AI) darüber, wie ein schlankes Team mit Dutzenden spezialisierter Agents Content, Newsletter, Podcast, Video und Performance-Marketing skaliert. Vom LinkedIn-Autor „Hansi“ (Hooks, Posting, Bildgenerierung) über Leser-Personas wie „Nora & Sven“ als Quality-Gate bis zum „Teamleiter“ Jürgen, der die KI-Crew führt: Du bekommst konkrete Abläufe, Tools und Guardrails. Dazu: personalisierte Newsletter statt Massenmail, Podcast-Produktion in Dominiks Stimme, generative Videos (Sora/Veo/11Labs), Silicon Sampling für Marktforschung, und was GAIO für SEO bedeutet. Ideal für CMOs, Content-Teams und Performance-Menschen, die Output, Qualität und Effizienz gleichzeitig hochfahren wollen. Du erfährst... ...wie Dominik Pröck mit KI-Agenten LinkedIn-Posts revolutioniert. ...welche Rolle KI in der personalisierten Marktforschung spielt. ...wie Unternehmen KI für kreatives und Performance-Marketing nutzen. __________________________ ||||| PERSONEN |||||

TLDR (Too Long; Didn't Read)The search world has fundamentally shifted from traditional SEO (Search Engine Optimization), where you got a list of links, to AEO (Answer Engine Optimization), where AI models like ChatGPT, Gemini, and Claude give a single, direct answer. For real estate agents and local business owners, your online content, from social media to blog posts, must be restructured to be easily scraped and ranked by these Large Language Models (LLMs). The secret? Consistent, daily content updates on your Google My Business and Bing Local Pages coupled with AI-powered engagement tools like voice agents and chat widgets. Stop chasing clicks, start structuring for answers.Summary & Key TakeawaysIn this crucial episode of the Santa Clarita Artificial Intelligence blog, host Connor with Honor (Connor MacIvor, First Responder Realtor) explains the massive disruption in online search—the transition from a SERP (Search Engine Results Page)-driven world to an AI-driven Answer Engine world. This is essential listening for any real estate professional, law firm, insurance agent, or local service provider who wants to dominate their local market.The Google Shift: Google's early success was built on providing the "best results." Now, AI-powered systems are providing the "best answer."The AI Alignment: With updates from major LLMs (Gemini, Grok, Claude, OpenAI Co-pilot) converging, the moment to adapt is now.Structure is King: Your online posts and social media updates must have specific criteria and structure (like embedded Q&A/FAQs) to make it easy for AI engines to extract, validate, and rank your information.GEO & AEO Priorities:Google My Business (GMB): This is the foundation. Daily content updates are "super heavy" and critical for ranking.Bing Local Business: Since many LLMs (like Co-pilot/OpenAI) pull data from Bing's engine, having a structured, up-to-date Bing page is non-negotiable.The AI Engagement Layer: Leverage AI voice agents embedded in website chat widgets and 24/7 AI interaction engines to instantly capture leads, book appointments, and nurture clients, turning late-night inquiries into booked consultations.VEO (Video Engine Optimization): For platforms like YouTube, your video content must align with your verbiage, featuring Q&A and FAQs, to ensure AI can pull compliant and useful data.To start integrating these criYoutube Channels:Conner with Honor - real estateHome Muscle - fat torchingFrom first responder to real estate expert, Connor with Honor brings honesty and integrity to your Santa Clarita home buying or selling journey. Subscribe to my YouTube channel for valuable tips, local market trends, and a glimpse into the Santa Clarita lifestyle.Dive into Real Estate with Connor with Honor:Santa Clarita's Trusted Realtor & Fitness EnthusiastReal Estate:Buying or selling in Santa Clarita? Connor with Honor, your local expert with over 2 decades of experience, guides you seamlessly through the process. Subscribe to his YouTube channel for insider market updates, expert advice, and a peek into the vibrant Santa Clarita lifestyle.Fitness:Ready to unlock your fitness potential? Join Connor's YouTube journey for inspiring workouts, healthy recipes, and motivational tips. Remember, a strong body fuels a strong mind and a successful life!Podcast:Dig deeper with Connor's podcast! Hear insightful interviews with industry experts, inspiring success stories, and targeted real estate advice specific to Santa Clarita.

Send Jackie A Message!Have you noticed your website traffic dropping even though you're still doing SEO? You're not alone, and it's not your fault. In this episode, Jackie Murphy breaks down the massive shift that happened in 2024-2025: the rise of AI search tools and why traditional SEO alone isn't enough anymore.You'll learn:Why more than 50% of Google searches now end without a single clickHow AI Overviews are hiding your website even if you rank on page oneWhat AEO (AI Engine Optimization) is and why it matters for studio ownersHow to test if AI tools can even see your businessThree simple steps to start optimizing for AI search this weekThis episode is pure problem awareness—no overwhelm, no complicated tech talk. Just clarity on what changed and what to do about it.Listen now to stop losing visibility and start showing up where your ideal clients are actually searching.What You'll Learn in This Episode[00:00] Intro: The Traffic Drop Nobody's Talking AboutWhy studio owners everywhere are watching their website traffic plummetThe panicked message from a client doing "everything right"What changed in 2024-2025 that shifted the entire search landscape[03:00] Why This Matters More Than You ThinkThe rise of zero-click searches on GoogleHow AI Overviews are replacing traditional search resultsWhy people are bypassing Google entirely for ChatGPT and Perplexity[07:00] What Changed: The Rise of AI SearchHow search results looked in 2019 vs. 2025What Google AI Overviews are and why they're killing your trafficHow ChatGPT and Perplexity are recommending businesses without showing traditional search results[13:00] What Is AEO and How It WorksThe difference between SEO (Search Engine Optimization) and AEO (AI Engine Optimization)The 6 signals AI tools use to decide who to recommendWhy clarity and structure matter more than keywords[17:00] What This Means for You and Where to StartHow to test your AI visibility in under 5 minutesThree actionable steps you can take this weekWhy you don't have to rebuild your website—just modernize how it communicatesKey Takeaways✅ Zero-click searches now make up more than 50% of all Google searches—people get their answer from AI Overviews and never click your site✅ Traditional SEO isn't dead, but it's no longer enough. You need AEO (AI Engine Optimization) to stay visible.✅ AI tools like ChatGPT and Perplexity are replacing Google for millions of people. If you're not in their recommendations, you're invisible.✅ You can test your visibility right now by asking ChatGPT or Perplexity about studios in your area and seeing if you show up.✅ Three quick wins this week: Test your visibility, add structure to your content, and implement schema markup on your website.About the Studio CEO PodcastThe Studio CEO Podcast helps yoga, Pilates, barre, and boutique fitness studio owners build sustaiWork with Jackie Murphy Say Hi on Instagram @studioceoofficial Level up your Marketing Skills in the Free Marketing Training:https://www.jackiegmurphy.com/3-marketing-mistakes Learn more about The Studio CEO Program: https://www.jackiegmurphy.com/studioceo

In this episode of The Long Game Podcast, Alex Birkett interviews Noah Greenberg, CEO of Stacker, a content distribution platform that helps brands turn owned content into earned media. They dive into the paradigm shift from SEO (Search Engine Optimization) to GEO (Generative Engine Optimization) and how brands can optimize for visibility in AI-powered interfaces like ChatGPT and Gemini. Noah shares how earned media, brand mentions, and distribution at scale are becoming the new backlinks, and how the lines between PR, content, and SEO are blurring. From Google's disappearing traffic to ChatGPT's probabilistic answers, this is a deep dive into the future of organic visibility and media strategy in the AI era.Key TakeawaysSEO Is Evolving into GEO: The goal is no longer just ranking on Google—it's being cited and surfaced in AI-powered responses.Earned Media Drives AI Visibility: PR, brand mentions, and syndicated content now influence whether LLMs cite your brand.Distribution Increases Surface Area: Publishing content broadly boosts the probability of being included in AI-generated answers.PR Is Cool Again: The rise of AI search has revived interest in press releases and third-party citations as visibility tools.SEO, Content, and PR Must Merge: Teams need to collaborate across departments to drive brand visibility in AI environments.Impact Is Visible—Fast: A single article syndicated through Stacker can be cited in AI search results within 24 hours.Measurement Models Are Changing: Traditional KPIs like backlinks and traffic are giving way to visibility, trust, and AI mentions.Founders Should Think Like Media Companies: Being the source of truth—and distributing it widely—is key to staying top-of-mind.Show LinksConnect with Noah Greenberg on LinkedInConnect with Alex Birkett on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

GEO vs SEO : Le guide complet Dans ce 135 ème épisode, je vous partage mes recherches sur le GEO. L'intelligence artificielle générative transforme la façon dont les utilisateurs recherchent et consomment l'information en ligne. Alors que le SEO (Search Engine Optimization) reste essentiel pour la visibilité sur Google, une nouvelle discipline émerge : le GEO ou Generative Engine Optimization.Avec l'adoption massive de ChatGPT, Claude, Gemini et Perplexity, les entreprises doivent repenser leur stratégie de visibilité digitale. Cet article explore en profondeur ce qu'est le GEO, ses différences avec le SEO, et comment mesurer efficacement vos performances tout en maintenant une approche éthique.Qu'est-ce que le GEO (Generative Engine Optimization) ?Définition du GEOLe GEO (Generative Engine Optimization) désigne l'ensemble des techniques visant à optimiser la visibilité et la présence d'une marque, d'un produit ou d'un contenu dans les réponses générées par les modèles de langage et les moteurs de recherche génératifs.Contrairement aux moteurs de recherche traditionnels qui affichent une liste de liens, les moteurs génératifs synthétisent l'information et fournissent des réponses directes, structurées et conversationnelles.L'émergence des moteurs génératifsLes principaux acteurs du marché incluent :ChatGPT (OpenAI) avec ses fonctionnalités de recherche webClaude (Anthropic) et ses capacités d'analyse approfondieGemini (Google) intégré progressivement à l'écosystème GooglePerplexity AI spécialisé dans la recherche conversationnelleBing Chat (Microsoft) propulsé par GPT-4Ces plateformes représentent des millions de requêtes quotidiennes, créant un nouveau canal de visibilité que les entreprises ne peuvent ignorer.GEO vs SEO : Les différences Le SEO : Une logique de destinationEn SEO traditionnel, l'objectif est clair : apparaître dans les premiers résultats de Google pour générer du trafic vers votre site web. Les utilisateurs cliquent sur votre lien et arrivent sur votre propriété digitale.Les piliers du SEO classique :Optimisation technique (vitesse, mobile-friendly, structure)Contenu de qualité ciblant des mots-clésNetlinking et autorité de domaineExpérience utilisateur (UX)Le GEO : Une logique de présenceLe GEO fonctionne différemment. Votre contenu peut être paraphrasé, synthétisé ou cité par une IA sans que l'utilisateur ne visite jamais votre site.Les piliers du GEO :Autorité informationnelle et expertise démontréeContenu structuré et facilement interprétablePrésence sur des sources d'autorité citées par les LLMCohérence et exactitude de l'informationFraîcheur et mise à jour régulière du contenuPourquoi les deux disciplines sont complémentairesLe GEO ne remplace pas le SEO, il le complète. Voici pourquoi :Google intègre l'IA : Les SGE (Search Generative Experience) combinent recherche classique et réponses générativesParcours utilisateur hybride : Les utilisateurs alternent entre recherche traditionnelle et requêtes conversationnellesSynergies techniques : Un bon contenu SEO est souvent bien positionné pour le GEOAutorité transversale : L'autorité construite en SEO bénéficie au GEO et vice-versaPourquoi le GEO est à étudier ?L'évolution des comportements de rechercheLes données récentes montrent une adoption massive des IA génératives :Des millions d'utilisateurs actifs mensuels sur ChatGPTUne croissance exponentielle des requêtes sur Perplexity AIL'intégration progressive de l'IA dans Google SearchLe nouveau parcours utilisateur :Question posée à une IA conversationnelleRéponse synthétisée avec quelques sources citéesDécision prise sans nécessairement visiter plusieurs sitesSi votre entreprise n'apparaît pas dans ces réponses, vous perdez en visibilité auprès d'une audience croissante.Les enjeux business du GEOPour la notoriété de marque :Être cité comme référence dans votre domaineConstruire une autorité perçue par des millions d'utilisateursInfluencer la perception de votre marque via les recommandations IAPour la génération de leads :Être recommandé dans les comparatifs de solutionsApparaître dans les listes de prestataires suggérésCapter l'attention avant même la phase de recherche activePour le e-commerce :Être mentionné dans les recommandations produitsInfluencer les décisions d'achat assistées par IAOptimiser la présence dans les requêtes "meilleurs produits pour..."Les risques de ne pas investir dans le GEOL'absence de stratégie GEO expose votre entreprise à plusieurs risques :Invisibilité générationnelle : La génération Z et les millennials adoptent massivement les IAPerte de parts de voix : Vos concurrents occupent l'espace que vous laissez vacantDésinformation : Sans contenu structuré, les IA peuvent véhiculer des informations erronées sur votre marqueObsolescence progressive : Le fossé se creuse entre leaders et retardatairesLes dérives potentielles à éviterComme toute nouvelle discipline marketing, le GEO peut donner lieu à des pratiques contestables :Le spam informationnel :Création massive de contenu de faible qualité uniquement pour être indexéMultiplication artificielle de sources citant votre marqueFermes de contenu déguiséesLa manipulation des sources :Création de faux sites d'autoritéFausses études ou statistiquesAstroturfing (faux avis, fausses communautés)L'exploitation de failles :Prompt injection pour forcer la mention de votre marqueGaming des algorithmes de citationManipulation des données d'entraînementLes principes d'un GEO responsable1. Authenticité avant toutCréez du contenu véritablement utile qui répond aux questions de votre audience. Les LLM sont entraînés à détecter la qualité et la pertinence. Un contenu authentique et expert sera naturellement mieux positionné.2. Transparence dans les relationsSi vous travaillez avec des partenaires, influenceurs ou plateformes pour améliorer votre visibilité GEO, soyez transparent sur ces collaborations. Les pratiques opaques finissent toujours par être exposées.3. Respect de l'utilisateur finalRappelez-vous que l'objectif des IA génératives est d'aider les utilisateurs à obtenir des informations de qualité. Votre optimisation doit servir cet objectif, pas le saboter avec de la désinformation ou du contenu trompeur.4. Qualité plutôt que quantitéIl vaut mieux être cité une fois de manière pertinente et dans un contexte positif que mentionné dix fois de façon inappropriée ou dans des comparaisons défavorables.5. Respect de la propriété intellectuelleLe GEO soulève des questions complexes de propriété intellectuelle. Assurez-vous que votre contenu respecte les droits d'auteur, et réfléchissez à la façon dont vous souhaitez que votre propre contenu soit utilisé par les IA.Le cadre légal émergentLa législation autour de l'IA évolue rapidement :AI Act européen : Régulation des systèmes d'IA et de leurs impactsLois sur le copyright : Débats sur l'utilisation des contenus pour l'entraînement des modèlesTransparence algorithmique : Obligations croissantes de disclosureUne approche éthique du GEO vous prépare aux évolutions réglementaires à venir et protège votre réputation à long terme.Comment mesurer les performances du GEO : KPIs et métriquesLe défi de la mesure en GEOContrairement au SEO où des outils établis existent (Google Search Console, Analytics, SEMrush, Ahrefs), le GEO présente un défi majeur : les LLM sont des boîtes noires.Vous ne pouvez pas facilement savoir :Combien de fois votre contenu a été utilisé dans les réponsesDans quels contextes vous êtes mentionnéQuelle est votre part de voix vs vos concurrentsQuelles requêtes génèrent des mentions de votre marqueTraquer les demandes sur les LLM 1. Les tests manuels systématiquesCréez un référentiel de 20 à 50 requêtes pertinentes pour votre activité et testez-les régulièrement sur différents LLM.Exemples de requêtes types :"Quels sont les meilleurs [type de produit] pour [cas d'usage] ?""Comment choisir un [votre catégorie de service] ?""Comparaison entre [votre marque] et [concurrent]""[Problème client] solutions"Fréquence recommandée : Mensuelle pour un suivi de tendance2. Les outils de Brand Mention Tracking pour IADe nouveaux outils émergent sur le marché :GEO-specific tools : Plateformes spécialisées dans le tracking des mentions dans les LLMAPI-based monitoring : Solutions utilisant les API des LLM pour tests automatisésCompetitive intelligence platforms : Outils comparant votre présence à celle de vos concurrents3. Études qualitatives utilisateursInterrogez votre audience :"Utilisez-vous des IA conversationnelles pour rechercher des informations ?""Avez-vous déjà obtenu des recommandations concernant notre secteur via une IA ?""Pouvez-vous partager des exemples de requêtes que vous posez aux IA ?"4. Analyse des tendances de rechercheMême sans accès direct aux données des LLM, vous pouvez :Analyser les questions posées sur les forums et réseaux sociauxSuivre les discussions sur Reddit, Quora concernant votre secteurMonitorer les hashtags et conversations mentionnant l'utilisation d'IALes KPIs du GEOKPIs de niveau 1 : PrésenceTaux de mention : Pourcentage de requêtes test où votre marque apparaîtObjectif initial : 20-30% sur vos requêtes coreObjectif mature : 50%+ sur vos requêtes prioritairesNombre de plateformes : Sur combien de LLM différents êtes-vous mentionné ?ChatGPT, Claude, Gemini, Perplexity, Bing ChatObjectif : Présence sur au moins 3 plateformes majeuresVolume de contenu indexable : Quantité de contenu de qualité publiéArticles de fond, études, livres blancs, recherchesObjectif : Publication régulière (au moins 4 contenus majeurs/mois)KPIs de niveau 2 : Qualité et contextePosition dans la réponse : Êtes-vous mentionné en premier, en milieu, en fin de réponse ?Premier tiers : ExcellentMilieu : BonDernier tiers : À améliorerContexte de mention :Positif (recommandation, expertise reconnue)Neutre (simple mention factuelle)Négatif (critique, comparaison défavorable)Objectif : 80%+ de mentions positives ou neutresPrécision des informations : Les informations données sur vous sont-elles exactes ?Scoring de 0 à 10 par requête testObjectif : Moyenne > 8/10Citations vs paraphrases : Êtes-vous cité comme source ou simplement paraphrasé ?Citation explicite avec mention : IdéalParaphrase sans attribution : À améliorerKPIs de niveau 3 : Impact businessBrand searches : Évolution des recherches de votre marque sur GoogleAugmentation = notoriété accrue potentiellement liée au GEOTracking via Google Trends et Search ConsoleTrafic qualifié : Visiteurs arrivant avec une connaissance préalable de votre offreTemps sur site plus élevéTaux de rebond plus faibleMeilleur taux de conversionQuestions clients : Analyse du service clientLes prospects mentionnent-ils avoir entendu parler de vous via une IA ?Questions reflétant les informations données par les LLMSocial listening : Mentions sur les réseaux sociauxDiscussions mentionnant votre marque ET une IAScreenshots de recommandations IA incluant votre marquePart de voix sectorielle : Comparaison avec vos concurrentsPourcentage de mentions vs vos 3-5 concurrents principauxObjectif : Leader ou top 3 de votre catégorieMéthodologie de mesure : Le framework en 3 étapesÉtape 1 : Établir votre baseline (1-2 mois)Définissez 30 requêtes test couvrant :Requêtes de marque (10)Requêtes catégorielles (10)Requêtes problème/solution (10)Testez sur 4-5 LLM principauxDocumentez :Taux de mention actuelContexte de mentionConcurrents citésQualité des informationsÉtape 2 : Optimisation et tracking (3-6 mois)Implémentez vos actions GEO :Publication de contenu optimiséAmélioration de la structure d'informationDéveloppement de l'autoritéTesting mensuel sur votre panel de requêtesAjustements basés sur les résultatsÉtape 3 : Analyse d'impact (à 6 mois)Corrélations avec les KPIs businessROI du GEO :Coût des actions GEO vs impact notoriétéValeur estimée de la présence dans les LLMComparaison avec autres canaux d'acquisitionOptimisation continueOutils recommandés pour mesurer le GEOPour les tests manuels :Tableur structuré avec historiqueScreenshots horodatés des réponsesGrille de scoring standardiséePour l'automatisation :Scripts utilisant les API des LLMOutils de monitoring émergents (à évaluer selon disponibilité)Plateformes de competitive intelligencePour l'analyse d'impact :Google Analytics 4 (segments personnalisés)Google Search Console (brand queries)Outils de social listening (Mention, Brandwatch)CRM pour tracking de la source de leadsLes limites éthiques de la mesureÉvitez le spam de requêtesInterroger massivement les LLM pour tester votre présence peut :Violer les conditions d'utilisation des plateformesGénérer des coûts importants (pour les API payantes)Être considéré comme un abus de serviceRecommandation : Limitez-vous à des tests raisonnables (30-50 requêtes/mois maximum par plateforme)Ne manipulez pas vos testsCertaines pratiques à éviter :Créer de faux signaux pour améliorer artificiellement vos métriquesUtiliser des techniques de prompt injection pour forcer votre mentionEntraîner localement des modèles biaisés pour gonfler vos scoresL'obsession des chiffresComme en SEO, focaliser uniquement sur les KPIs peut vous faire perdre de vue l'essentiel : créer de la valeur réelle pour vos utilisateurs.Un bon GEO résulte d'un excellent contenu et d'une expertise réelle, pas de manipulation de métriques.Des stratégies concrètes pour optimiser votre GEO1. Créez du contenu d'autoritéLes formats privilégiés :Études originales avec données propriétairesLivres blancs approfondisGuides complets (5000+ mots)Rapports annuels sectorielsCas d'usage détaillésPourquoi ça fonctionne : Les LLM privilégient les sources faisant autorité et offrant des informations approfondies et vérifiables.2. Structurez votre informationUtilisez un balisage sémantique fort :Schema.org markupHiérarchie claire (H1, H2, H3)Listes et tableaux structurésDéfinitions claires des conceptsPourquoi ça fonctionne : Les LLM comprennent mieux et citent plus facilement le contenu bien structuré.3. Développez votre présence sur les sources d'autoritéObjectif : Être mentionné sur les sites que les LLM considèrent comme fiables.Actions concrètes :Publications dans des médias sectoriels reconnusContributions à Wikipédia (si pertinent et factuel)Interviews et citations d'expertsPartenariats avec institutions académiquesPrésence dans des annuaires professionnels de qualité4. Optimisez pour la recherche conversationnellePensez questions-réponses :Identifiez les questions fréquentes de votre audienceCréez des FAQ détailléesRépondez de manière directe et complèteUtilisez un langage naturel, pas du jargon SEOExemple :❌ "Solutions CRM entreprises PME"✅ "Quel CRM choisir pour une PME de 50 salariés ?"5. Maintenez la cohérence de votre informationPrincipe de base : Les LLM valorisent les informations cohérentes à travers les sources.Actions :NAP consistency (Name, Address, Phone) sur toutes les plateformesDonnées produits identiques partoutMessages clés uniformesMise à jour régulière des informations obsolètes6. Encouragez les citations de qualitéStratégie de netlinking GEO :Créez du contenu tellement bon qu'il devient une référenceOffrez des données uniques que d'autres citerontDéveloppez des relations avec les créateurs de contenu d'autoritéParticipez à des podcasts, webinaires, conférencesIntégrer le GEO dans votre stratégie marketing GEO et Content MarketingLe content marketing devient le pilier central d'une stratégie GEO efficace.Alignement des objectifs :Content marketing : Créer de la valeur, éduquer, engagerGEO : Être la source d'information privilégiée des IASynergies naturelles :Le contenu de qualité sert les deux objectifsL'investissement en content marketing bénéficie directement au GEOLes insights GEO enrichissent votre stratégie de contenuGEO et SEO : La stratégie hybrideContenus gagnant-gagnant :Articles piliers (pillar content) : Excellent pour SEO et GEOÉtudes de cas détaillées : Génèrent des backlinks (SEO) et des citations (GEO)Glossaires et définitions : Bien référencés ET souvent cités par les IAWorkflow intégré :Recherche de mots-clés SEOIdentification des questions conversationnelles (GEO)Création de contenu répondant aux deux besoinsOptimisation technique SEOStructuration pour faciliter l'extraction par les LLMPromotion pour autorité (bénéfique aux deux)GEO et Réputation en ligneLe GEO devient un enjeu majeur de gestion de la réputation.Risques à gérer :Informations erronées propagées par les IAMentions négatives amplifiéesConcurrents mieux positionnés dans les recommandationsActions de protection :Monitoring actif de ce qui est dit sur vousCorrection proactive des informations erronéesPublication régulière de contenu à jourGestion de crise spécifique GEOCas d'usage par secteurE-commerce et RetailEnjeux :Apparaître dans les recommandations produitsÊtre cité dans les comparatifsStratégies spécifiques :Fiches produits ultra-détaillées avec specs complètesGuides d'achat par cas d'usageComparatifs honnêtes (oui, même avec vos concurrents)Reviews et témoignages structurésB2B et Services ProfessionnelsEnjeux :Établir l'autorité et l'expertiseÊtre recommandé comme solutionStratégies spécifiques :Thought leadership (articles d'experts)Études de cas chiffréesLivres blancs techniquesParticipation à des publications sectoriellesSanté et Bien-êtreEnjeux :Informations médicales correctes et responsablesConformité réglementaire stricteStratégies spécifiques :Contenu validé par des professionnels certifiésCitations de sources médicales reconnuesDisclaimers appropriésApproche ultra-éthique (enjeux de santé publique)Tourisme et HôtellerieEnjeux :Recommandations de destinations et établissementsInformations pratiques et à jourStratégies spécifiques :Guides détaillés de destinationsInformations pratiques constamment mises à jourExpériences client authentiquesPartenariats avec influenceurs voyageL'avenir du GEO L'intégration IA-Search continueGoogle SGE, Bing Chat et d'autres acteurs fusionnent recherche traditionnelle et génération de réponses. Le GEO et le SEO convergeront progressivement.Implication : Une stratégie unifiée devient nécessaire.La personnalisation des réponses IALes LLM apprendront des préférences individuelles et donneront des réponses de plus en plus personnalisées.Implication : Le GEO devra s'adapter à différents profils d'utilisateurs.La transparence des sourcesPression croissante pour que les IA révèlent leurs sources et leur raisonnement.Implication : Les marques avec contenu de qualité et traçabilité seront favorisées.L'émergence de standards GEOComme le SEO a ses guidelines (Google, Bing), des standards GEO émergeront.Implication : Early adopters bénéficieront d'un avantage compétitif.La régulation croissanteLégislations sur l'IA, le copyright, la transparence algorithmique se multiplieront.Implication : Les approches éthiques seront non seulement recommandées mais obligatoires.Conclusion Le GEO n'est pas une mode passagère, c'est une évolution structurelle de l'écosystème digital. Les entreprises qui investissent dès maintenant dans cette discipline construiront un avantage compétitif durable.Les principes clés à retenir :Complémentarité : Le GEO complète le SEO, il ne le remplace pasÉthique : Seules les approches responsables sont durablesQualité : L'expertise réelle prime sur l'optimisation techniqueMesure : Des métriques imparfaites valent mieux que l'absence de suiviAdaptation : Le GEO évoluera rapidement, restez agilesPar où commencer ?Auditez votre présence actuelle dans les LLM (30 requêtes test)Identifiez les gaps et opportunitésCréez du contenu d'autorité répondant aux questions de votre audienceStructurez votre information pour faciliter l'extraction par les IAMesurez régulièrement votre évolutionAjustez votre stratégie en fonction des résultatsLe GEO représente un nouveau terrain de jeu marketing où l'authenticité, l'expertise et la qualité sont récompensées. C'est une excellente nouvelle pour les marques qui ont véritablement quelque chose de valable à apporter à leur audience.L'avenir de la visibilité digitale se joue maintenant. Êtes-vous prêts ?Soutenez le podcast :✅ Abonnez-vous à DigitalFeeling sur LinkedIn✅ Rejoignez ma newsletter : substack.com/@elodiechenol✅ Laissez 5 ⭐ sur Apple Podcasts ou Spotify

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In this episode of The Weekly Bull, Adam explains the difference between SEO (Search Engine Optimization) and GEO (Geographic Optimization) and why both matter for green industry businesses. Learn how to boost your visibility in Google searches, show up in local “near me” results, and attract more qualified leads with practical tips like NAP consistency, location-based keywords, and an optimized Google Business Profile. Important Links: https://www.brandedbull.com/  https://www.instagram.com/brandedbull/ https://www.facebook.com/brandedbullinc https://www.lawntrepreneuracademy.com/ 

The complex world of SEO (Search Engine Optimization) has now taken a hard right with the introduction of AI (Artificial Intelligence). It's no longer enough to be one of the top options when someone Google searches a keyword you have attribution to. Now, oftentimes the top response is AI's answer to your search. To show up there, you have to be recognized as an authority. We wanted to feature an expert who can help you package that authority in the new world of AI, so we welcomed on Dave Burnett, Founder of AOK Marketing. He helps you acquire more loyal customers. For more about ForthRight Business by ForthRight People or for 1:1 consultation, check us out at ForthRight-Business.com And as always, if you need Strategic Counsel, don't hesitate to reach out to us at: ForthRight-People.com FACEBOOK https://www.facebook.com/forthrightpeople.marketingagency INSTAGRAM https://www.instagram.com/forthrightpeople/ LINKEDIN https://www.linkedin.com/company/forthright-people/ RESOURCES https://www.forthright-people.com/resources VIRTUAL CONSULTANCY https://www.forthright-people.com/shop

Sam is back from his MAGNET (Marketing & Advertising Global Network) retreat in Paris, as fired up as he's ever been! He compares AI notes with Roop (still high from his INBOUND trip in San Francisco), specifically around AEO (Answer Engine Optimization), GEO (Generative Engine Optimization) and of course SEO (Search Engine Optimization) in the age of AI. What's new? What's still the same? What's next?So grab a crépe and your favorite wine (those are French things, right?) and listen in as the gang discusses the ever-changing world of AI and marketing.Next week: New email wisdom from Jay Schwedelson, fresh from INBOUND. See you then!— Sam, Roop, Claudia and ChelseaTell us what you think!

Send us a textProfessionals, Service Members, and Veterans — have you ever Googled yourself or your organization and wondered why you didn't show up first?That's SEO (Search Engine Optimization) — and it's one of the most overlooked parts of building your digital brand.In this episode of SgtMaj Pro Tips, I explain SEO in simple terms and show how you can improve yours without being a tech expert.✅ Understand what SEO really means✅ Learn how sharing content boosts your visibility✅ Take one simple step this week to strengthen your digital presenceYour digital reputation isn't built in a day. It's built one post, one share, and one conversation at a time. 

Mentre la stagione turistica estiva si chiude con un luglio-agosto sottotono e forse un settembre che andrà a recuperare arrivi e presenze mancanti (link: https://www.youtube.com/watch?v=hsU3DSxJee0), in un turbinio di dati spesso citati a caso o con basse correlazioni, molti consulenti iniziano a proporre una tema relativo alla creazione e posizionamento dei contenuti interessante: è meglio lavorare sulla GEO (Generative Engine Optimization) o sulla SEO (Search Engine Optimization)? (link: https://www.linkedin.com/pulse/geo-%25C3%25A8-il-nuovo-seo-come-farsi-scegliere-e-non-solo-trovare-cerrato-ra23f/)... Intanto OpenAI, creatrice di ChatGPT ricerca SEO specialist e Copywriter senior a conferma che SEO e GEO sono due facce della stessa medaglia (link: https://www.youtube.com/watch?v=eXYu9Cnql_E)Mentre studiamo nuovi modi per posizionare i contenuti scopriamo sempre più che l'Intelligenza Artificiale appiattisce, semplifica, e "rende generici" i contenuti e questo comporta una "sintesi della realtà" che non ci mette più in grado, per l'estrema comodità e pigrizia, di dubitare e di approfondire. A confermare questo trend vi è il rapporto OCSE che descrive i laureati italiani come analfabeti funzionali (ben 1 su 6!) e il “premio” salariale della laurea in Italia crolla al +30%, contro il 54% OCSE (link: https://www.youtube.com/watch?v=iysMvxjbU1I). Così uno studente segnala al professore che ha dovuto fare la fatica di aprire google per ricercare un vocabolo in italiano e i compiti li fa ChatGPT... Perché l'AI riesce a prendere la sufficienza! #marketingterritoriale #formazione #formazioneprofessionale #SEO #GEO #analfabetismofunzionale #scuola

NEW On-demand webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.Save your spot >> propelyourcompany.com/learnIn this 1-Hour SEO Planning Session, you'll learn what it takes to thrive online and convert online traffic into foot traffic.Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy!SEO (Search Engine Optimization)  is constantly evolving, but with the right tools, you can stay ahead of the curve.Join our webinar for a comprehensive strategy to boost your visibility on Google Search, Google Maps, and AI-driven searches, without spending a dime on ads.

What are the Biggest SEO Mistakes Killing Your Website Rankings? Learn with Favour Obasi-Ike | Get exclusive SEO newsletters in your inbox.This audio from a Clubhouse audio Marketing Club discussion explores common SEO mistakes that hinder website rankings and offers strategies for improvement. Favour emphasizes the critical importance of a professional website for business legitimacy and online visibility, particularly for search engines and AI models. We discuss the long-term nature of organic SEO versus the immediate, but often less effective, impact of short-term ad campaigns, especially when a strong web presence isn't established. Practical advice includes optimizing website content, titles, and technical elements like Google Search Console integration, along with leveraging platforms like Pinterest for targeted advertising and understanding the interconnectedness of online presence across various digital channels.FAQs1. Why is having a website considered crucial for any business today?Having a website is no longer optional; it's a foundational requirement for any legitimate business. Without one, you're essentially invisible to potential customers and search engines. Someone emphasizes, "if I can't find you, I can't pay you." A website acts as your intellectual property, your online home, and the primary place where people will seek to understand and connect with your business. It establishes credibility, allows for tracking and analysis of customer interactions, and serves as the central hub for all your online presence, from social media to search engine results.2. What are some common SEO mistakes that can severely impact website rankings?Several major SEO mistakes can "kill your rankings." One prevalent issue is a lack of consistent content creation and updates. Simply posting a blog and forgetting about it is a thing of the past; sites need regular fresh content to be reindexed by search engines. Another critical error is improper page titling; many focus on what they want to say rather than what people are actually searching for. Beyond content, neglecting to connect your website to Google Search Console is a significant oversight, as it prevents Google from effectively seeing and indexing your site. Building a visually appealing website that isn't optimized for search engines is like having a beautiful house with no address—it won't be found.3. How does the concept of "patience is a virtue" apply to achieving high search engine rankings?Achieving high organic search rankings is a long-term game that requires significant patience and consistent effort. Unlike paid advertising, organic growth takes time to build momentum. Trying to rank for highly competitive terms like "Black Friday 2025" in just two months with organic strategies is unrealistic, especially when competing against businesses that have invested years. The analogy of waiting for a tree to germinate highlights that genuine growth requires consistent "watering" and care over an extended period. Focusing on building an audience and consistent content creation will lead to surprising and predictable growth over time.4. What are the key components of a "real business" online, beyond just a website?Beyond having a basic website, a "real business" online needs several elements to establish legitimacy and foster trust. This includes having an LLC or being registered with the secretary of state. The website itself should have an address in the footer, ideally hyperlinked to Google Maps, to provide location signals to search engines and potential customers. Furthermore, a business needs to actively manage its online presence across various platforms (LinkedIn, Google Business Profile, social media) and ensure that its website is connected to analytics tools like Google Search Console and Microsoft Clarity for tracking user behavior. Investing in professional branding, including a well-designed logo and a clear customer journey, also signals a serious and committed business.5. How can businesses leverage AI chatbots and other interactive elements to improve website conversions?AI conversational chatbots can significantly boost website conversions, with reported increases between 20% to 33%. These tools act as virtual assistants, guiding visitors and providing immediate support, similar to an in-person store assistant. By engaging users through pop-ups, chatbots, or other calls to action, businesses can prevent visitors from leaving confused or unable to find what they need. The goal is to turn passive viewers into active participants, ensuring they take action and ideally return to the site.6. What role do citations and backlinks play in boosting a website's authority and visibility?Citations and backlinks are crucial for increasing a website's domain authority and visibility. When other reputable platforms like Reddit, Wikipedia, YouTube, or various social media sites link back to your website, it signals to search engines that your content is valuable and credible. The more high-quality referrals your website receives from diverse sources, the higher its perceived authority. This interconnectedness is essential; as one speaker noted, "everything is connected or it's interconnected." This also highlights the importance of connecting your website to platforms like Reddit, as AI mentions can link back to your site from relevant subreddits.7. How does local SEO, particularly through address and zip code targeting, impact search rankings and advertising efforts?Including a physical address in your website's footer, especially when hyperlinked to Google Maps, significantly impacts local SEO. Search algorithms use this information to filter your business within local search results, as users often have their location services enabled. This creates a "signal within your community" and helps your business appear on local maps and in geographically targeted searches. When combined with targeted advertising, such as running Pinterest ads to specific zip codes, businesses can reach highly relevant local audiences. This precision allows for efficient ad spending and higher conversion rates, especially for businesses with defined service areas.8. What is the distinction between SEO (Search Engine Optimization) and newer terms like GEO (Generative Engine Optimization) or AEO (Answer Engine Optimization)?While new terms like GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) are emerging, the core principle remains "search everywhere optimization." These new terms essentially describe the application of SEO principles to different types of search platforms, including generative AI models like ChatGPT or answer engines. The fundamental requirement for showing up on any of these platforms is still a website with well-structured, informative content that you own. Think of SEO as your "boarding pass" to any "plane" (GEO/AEO/AI platform). Without a website that is indexed and providing the right source feedback to these systems, your information cannot be found, regardless of the specific engine or model being used.Digital Marketing SEO Resources:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠SEO Optimization Blogs⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brands We Love and Support⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Loving Me Beauty | Buy Vegan-based Luxury Products⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Unlock your future in real estate—get certified in Ghana today!⁠See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Welcome to another quick episode of the Multifamily Collective! Today, Mike Brewer shares his thoughts on how SEO (Search Engine Optimization) is evolving in the multifamily industry and beyond. After listening to insightful podcasts like Multifamily Marketing Today and Tiff Talks Tech, Mike noticed a shift in the landscape of digital marketing.The future of SEO is not about marketing to humans directly—it's about marketing to digital agents that are powered by AI and algorithms. These digital agents will curate, analyze, and present content tailored to individual preferences, narrowing down the choices for consumers, like Mike, making decisions on their behalf.

Google Search Console SEO: Business Growth and SEO Strategies: Unlocking AI Solutions with SEO Expert, ⁠⁠Favour Obasi-ike, MBA, MS⁠⁠⁠⁠.This Clubhouse audio captures a dynamic online discussion about digital marketing strategies and business growth, primarily focusing on Google Search Console trends. The speakers, including the host and "Doctor Fashion" share personal triumphs, such as property acquisitions and brand partnerships, illustrating the tangible benefits of consistent effort and community building. Key topics explored include leveraging AI for content creation, the importance of analyzing search data to drive traffic and monetization, and the critical role of maintaining an updated online presence. The conversation also touches upon podcast sponsorships, email marketing, and the overall significance of professional branding in today's digital landscape.FAQs about Google Search Console (GSC SEO)1. What is the significance of Google Search Console search trends for businesses?Google Search Console search trends are crucial for businesses because they provide real-time insights into what content is trending up or down. This tool, now a full feature after moving from its beta phase (Search Console Insights beta), allows businesses to analyze search volumes and content performance over specific periods (e.g., period over period, like this time last year vs. now). By understanding these trends, businesses can tailor their content creation to match seasonal interests and high-demand topics, ensuring their content remains relevant and discoverable.2. What are the essential aspects of SEO (Search Engine Optimization) and website structure for long-term online presence?Effective SEO and website structure are critical for long-term online presence. This involves using Google Search Console to mine data for intellectual property, tracking tools, ranking words, and key phrases that drive transactions. Content should be structured to target high CPC (cost per click) keywords, ensuring that blogs and landing pages are optimized for search engine visibility and lead to checkout pages. Additionally, it's crucial to understand the lifespan of content; blogs, for example, have a lifespan of about 24 months. Failure to update links and content within this period can lead to deletion from Google's index, highlighting the need for continuous content refreshment and relevance.3. What are the key monetization strategies for content creators, particularly in podcasting?For podcasts, this often involves "host-read ads" and "programmatic ads." Host-read ads are directly integrated into the episode by the host and can be placed as "pre-rolls" (before the episode), "mid-rolls" (during the episode), or "post-rolls" (after the episode). Programmatic ads involve inserting ad slots that brands can bid on, leading to scheduled payouts based on impressions or engagement. Building analytics and systems that allow for both organic and programmatic monetization, as seen with Amazon brand partnerships, is key to generating consistent revenue.Digital Marketing Resources:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Latest blogs on SEO optimization and Online Marketing⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book your Complimentary SEO Discovery Call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book Paid Marketing Consultation Call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brands We Love and Support⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Loving Me Beauty | Buy Vegan-based Luxury Products⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Unlock your future in real estate—get certified in Ghana today!⁠

The provided audio excerpt serves as a trailer for Season 11 of the We Don't PLAY podcast. It aims to attract new listeners by highlighting the podcast's focus on various digital marketing topics, including Pinterest, search engine optimization (SEO), artificial intelligence (AI), and general business strategies.The host emphasizes that the show demystifies search-related concepts and encourages listeners to subscribe for valuable insights. Contact information, including email addresses and website URLs, is provided for further engagement, making it clear this is an invitation to a community centered around online business and marketing discussions.What is the We Don't PLAY podcast about?The We Don't PLAY podcast covers a range of digital marketing topics, including Pinterest, podcasting, and everything related to SEO tactics. Its primary goal is to help listeners understand and demystify the concept of "search" in the digital landscape.Who is the target audience for this podcast?The podcast is aimed at active entrepreneurs, business owners, creators, interested in marketing, digital marketing, AI, SEO, Pinterest, or generally business-related content that can be found in a podcast format.What can listeners expect from Season 11 of the We Don't PLAY podcast?Season 11 is highlighted as the current season, and while a specific trailer is mentioned as a rare occurrence, it serves to encourage potential listeners to subscribe. Listeners can expect continued discussions on the core themes of Pinterest, podcasting, and SEO, aimed at simplifying complex search concepts.How can I subscribe to or listen to the We Don't PLAY podcast?You can subscribe to the We Don't PLAY podcast by searching for it on your preferred podcast platform. The provided websites are wedontplaypodcast.com or playinc.online.Are there any specific contact methods if I have questions or feedback?Yes, listeners can contact the podcast via email:General inquiries: info@playinc.onlinePersonal email for "Favor" (Favour): favour@playinc.onlineFAQs about the We Don't PLAY! SEO Tactics for Online Businesses: Pinterest, AI and Digital Marketing Insights podcast.What is the overall tone or message conveyed by the podcast?The podcast aims to be welcoming and informative, focusing on demystifying complex digital marketing topics. The trailer concludes with a positive and personal message, including "God bless you" and "Jesus loves you."What specific digital platforms or tools does the podcast focus on?The podcast explicitly mentions focusing on Pinterest, podcasts (as a medium itself), and various aspects of SEO (Search Engine Optimization). AI is also mentioned as a related interest.What is the core mission of the We Don't PLAY podcast, as described in the trailer?The core mission is to help listeners understand and demystify what "search" means in the context of digital marketing, specifically through discussions on Pinterest, podcasting, and SEO.Thank you for listening to our worldwide guest interviews and insightful high-level conversations.Digital Marketing Resources:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Latest blogs on SEO optimization and Online Marketing⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book your Complimentary SEO Discovery Call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book Paid Marketing Consultation Call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brands We Love and Support⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Loving Me Beauty | Buy Vegan-based Luxury Products⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Become a Certified Real estate Agent in Ghana | Sign up Now

Is your website ready for the shift from search engines to answer engines? In this episode of Search Smarts, Bob Brennan breaks down the difference between SEO (Search Engine Optimization) and AEO (Answer Engine Optimization) and why both matter more than ever in 2025. Learn how zero-click searches, featured snippets, and voice assistants are changing the game, and what you can do now to make sure your content stays visible, relevant, and trusted. Enjoyed this episode? Subscribe, leave a review, and send us your SEO or AEO questions and we might feature them in an upcoming episode! Ask a question Free SEO Audit SEO Resources Hire Us

Steven is the founder of My Amazon Guy, an agency that manages over $1.2 billion in annual sales across 400+ brands on Amazon. A best-selling author of "Amazon Selling Tips" and former TV reporter, Steven brings over a decade of eCommerce expertise. My Amazon Guy, with a team of 550+ employees, specializes in boosting traffic and sales for Amazon brands. Steven is also the owner of My Refund Guy and several Amazon brands, while his YouTube tutorials, viewed by millions, provide expert insights on navigating Amazon challenges.Highlight Bullets> Here's a glimpse of what you would learn…. Evolving landscape of SEO (Search Engine Optimization) and AI (Artificial Intelligence) on Amazon.Impact of Amazon's AI initiatives, particularly the introduction of "Rufus."Stability of foundational SEO practices despite new AI developments.Changes in Amazon's title requirements and their implications for SEO.Strategies for launching new products, including the use of long-tail keywords.Importance of high-quality visuals and main product images in driving sales.Regular audits of Seller Central settings for optimization.Key SEO factors influencing performance, such as click-through rates and organic sales.Collaboration and information sharing among Amazon sellers.Continuous innovation and product launches as essential for maintaining competitiveness.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Steven Pope, founder of My Amazon Guy, an agency managing over $12 billion in annual sales across 400+ brands on Amazon. The discussion focuses on the evolving landscape of SEO and AI within Amazon. Steven highlights Amazon's AI initiatives, particularly "Rufus," and their impact on SEO strategies. He emphasizes the enduring importance of foundational SEO practices, optimizing product listings, and the critical role of high-quality visuals. Steven also shares actionable insights on dynamic pricing, launching new products, and leveraging data analytics for continuous improvement.Here are the 3 action items that Josh identified from this episode:Measure and Review Data: Regularly analyze SKU performance to identify trends and make informed decisions.Focus on Visual Content: Prioritize high-quality images and engaging product presentations to attract buyers.Implement Dynamic Pricing: Be flexible with pricing strategies to optimize sales and maintain competitiveness.Resources mentioned in this episode:Here are the mentions with timestamps arranged by topic:Ecomm BreakthroughJosh Hadley on LinkedIneComm Breakthrough YouTubeeComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comAmazonMy Amazon GuyMy Refund GuyAmazon Seller CentralAmazon Brand AnalyticsSearch Query Performance ReportPickFuAmazon A/B TestingPerplexity AIHelium 10Amazon Selling Tips by Steven PopeTranscending the Levels of Consciousness: The Stairway to Enlightenment by David R. HawkinsPower vs. Force by David R. HawkinsDan KennedyJohn AspinallSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist's Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King's Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode SponsorThis episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.If you've hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that's Ecomm with two M's) to learn more.Transcript AreaJosh Hadley 00:00:00  Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Michael Gerber, author of The E-myth and Aaron Cordova's. Today we've got a special returning guest. He is Steven Pope from my Amazon guy, and today we are going to be talking all about SEO and AI, and how the world of Amazon and SEO is changing. Or rather, is it not changing on Amazon, and are the tactics of how we need to write our titles and our b...

In today's episode, you will learn a series of vocabulary words that are connected to a specific topic. This lesson will help you improve your ability to speak English fluently about a specific topic. It will also help you feel more confident in your English abilities.5 Vocabulary WordsConversion (Noun): The process of turning a potential customer into a paying customer or completing a desired action on a website.Example Sentences:The website's conversion rate increased significantly after the redesign.Targeted ads can help improve conversion rates by reaching the right audience.The marketing team focused on optimizing the user journey to maximize conversions.SEO (Search Engine Optimization) (Noun): The process of enhancing a website's visibility on search engines to increase organic traffic.Example Sentences:Effective SEO strategies can drastically improve a website's ranking on Google.The company invested in SEO to boost its online presence and attract more visitors.Understanding keyword research is essential for successful SEO implementation.Content Marketing (Noun): A marketing strategy focused on creating, publishing, and distributing valuable content to attract and engage a target audience.Example Sentences:Content marketing has become a vital tool for brands to connect with consumers.The blog was an integral part of their content marketing strategy.By providing informative articles, the company improved its content marketing efforts.PPC (Pay-Per-Click) (Noun): An online advertising model where advertisers pay each time a user clicks on their ad.Example Sentences:PPC campaigns can generate quick traffic to a website, making them a popular choice among marketers.The company allocated a budget for PPC to drive immediate sales during the holiday season.Effective PPC strategies require ongoing monitoring and optimization.Brand Awareness (Noun): The extent to which consumers are familiar with and recognize a brand.Example Sentences:The marketing campaign aimed to increase brand awareness among millennials.Social media plays a crucial role in building brand awareness in today's digital landscape.Increased brand awareness often leads to higher sales and customer loyalty.A Paragraph using the 5 vocabulary wordsDigital marketing is a powerful tool for businesses to reach their target audience and achieve their goals. It involves various strategies, such as SEO (Search Engine Optimization) to improve website visibility in search engine results, PPC (Pay-Per-Click) advertising to reach potential customers through paid ads, content marketing to create valuable and engaging content to attract and retain customers, and brand awareness to build recognition and trust in the brand. Ultimately, the goal of digital marketing is to drive conversion, which means turning website visitors into paying customers.If you want to sign up for the free daily English vocabulary newsletter, go towww.dailyenglishvocabulary.com

In episode 140 of 'On the Whorizon' SWCEO founder and host @MelRoseMichaels shares her proven strategies for mastering SEO (Search Engine Optimization) as an adult creator. MelRose dives deep into why SEO is essential for standing out online, protecting your brand from internet erasure, and making it easy for fans to discover your content on Google, tube sites, fan platforms, and beyond.

I share a recent breakthrough in my entrepreneurial journey with Podsqueeze. After experimenting with various marketing strategies, I discovered the power of targeted press releases. Initially, I struggled with traditional PR methods, but I found success by reaching out to niche podcasting newsletters. This approach not only increased our visibility but also connected us directly with our target audience. I emphasize the importance of finding your niche and leveraging industry-specific channels for effective outreach. Tune in to learn how to apply these insights to your own projects!Timestamps by PodSqueezeIntroduction and Podcast Promotion (00:00:07)Early Perceptions of Entrepreneurship (00:01:12)First Tech Job and Startup Culture (00:02:25)Discovering Bootstrapping vs. VC Startups (00:04:48)Growth Plateau and Entrepreneurial Skills (00:05:57)Defining Startups vs. Businesses (00:07:00)Learning Marketing Channels (00:08:02)Initial Attempts at PR and Press Releases (00:09:16)Press Release Agencies and Fiverr Experience (00:11:31)Understanding Press Release Feeds (00:13:48)Breakthrough with Niche Newsletters (00:16:53)Success with Newsletter Outreach (00:18:57)Key Lesson: Go Niche for PR (00:21:16)Closing and Call to Action (00:22:18)Here are the mentions with timestamps arranged by topic:Tools and Websites"Twitter": "00:00:07""Fiverr": "00:11:31""Reddit": "00:17:57""Yahoo": "00:14:54""MSN": "00:14:54""Google": "00:08:02"Concepts and Terms"Press Releases": "00:09:16""SEO (Search Engine Optimization)": "00:08:02""Backlinks": "00:09:16""Cold Emails": "00:08:02""Niche Marketing": "00:21:16"Notable Mentions"Podsqueeze": "00:05:57""ChatGPT": "00:16:53""Peter Levels": "00:04:48"Summary of Key Points"The importance of finding niche newsletters for press releases": "00:21:16""The difference between startups and bootstrapping businesses": "00:07:00""The realization of using press releases effectively within the podcasting community": "00:18:57"

Maximize ROI: SEO vs PPC Strategies for Business Growth with SEO Expert, ⁠⁠Favour Obasi-ike, MBA, MSIn this enlightening episode, we delve into the ROI strategies of SEO versus PPC, equipping businesses with the knowledge on how to optimize their advertising efforts. SEO, known for its long-term benefits, plays a critical role in building website authority and fostering customer relationships, leading to sustainable growth. In contrast, PPC offers immediate visibility, perfect for urgent marketing needs.Join SEO expert Favour Obasi-ike as he shares targeted insights into these advertising strategies, emphasizing the importance of high-quality content and a well-structured website.This episode is essential for businesses aiming to refine their online presence and make informed marketing decisions. Discover how a balanced approach can align with your unique business goals and resources.Frequently Asked Questions: SEO vs. PPCWhat are the fundamental differences between SEO and PPC?SEO (Search Engine Optimization) and PPC (Pay-Per-Click) are both forms of online advertising aimed at increasing visibility and driving traffic, but they operate on different principles. SEO is considered "organic advertising," focusing on optimizing a website to rank higher in search engine results naturally over time. This involves consistent effort to improve content, structure, and authority, ultimately earning traffic without direct payment per click. PPC, on the other hand, is "paid advertising" where businesses pay a fee each time their ad is clicked. This allows for immediate visibility and can generate traffic quickly, but it requires a direct monetary investment for every interaction. While both aim to attract attention and retention, SEO builds a long-term, compounding asset, while PPC offers more immediate, controlled exposure.What are the typical conversion rates for SEO and PPC?According to the Fire US Marketing, the average SEO conversion rate in 2025 is projected to be 2.4%. This represents a slight increase from 2.2% in the previous year, indicating that SEO remains a viable and growing strategy. In contrast, the conversion rate for PPC (pay-per-click) is significantly lower, dropping to 1.3%. This suggests that while PPC can deliver quick traffic, the quality of that traffic in terms of conversion to desired actions (like sign-ups or purchases) may be lower compared to organically acquired traffic.Why is building content on a website crucial before investing in paid advertising?Without existing content, a website lacks the "real estate" to convert visitors into valuable leads or customers. Creating numerous pages, blogs, and resources transforms a basic website into a "candy store" that offers value and encourages longer engagement (higher sessions per page). Running ads to a content-rich website means you're investing in a well-established ecosystem that can provide a better return on ad spend and build lasting relationships, rather than just driving fleeting clicks.Access to Resources ⬇️Need SEO services?>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our club community for exclusive information

Google Search Engine Optimization (SEO) vs Pinterest Search Optimization (SEO) for Businesses focuses on the importance of search engine optimization (SEO) for businesses, contrasting Google SEO and Pinterest SEO. I emphasize that Google is used for high-intent searches (immediate answers), while Pinterest is used for planning and discovering interests. Both platforms are crucial and complementary for online business visibility and growth, citing examples of successful implementation. Additionally, this discussion touches on the rise of AI in search and new concepts like "Agentic SEO" and "LLMs.TXT", highlighting the need for businesses to adapt their strategies to remain searchable and relevant. I also address the practical aspects of connecting websites to platforms like Google Search Console and Pinterest, and encourages consistency and tenacity in marketing efforts.Frequently Asked QuestionsGoogle SEO vs Pinterest SEO: Key Difference?Google SEO targets users with high intent seeking immediate solutions. Pinterest SEO engages users in discovery mode, planning or browsing visual ideas. Both require distinct strategies based on user mindset.Why Use Both Google and Pinterest for Business GrowthGoogle drives high-intent search traffic. Pinterest captures visual planners and explorers. Together, they expand reach, tap into different user intents, and boost website traffic.What is Agentic SEO?Agentic SEO means creating valuable content that AI search engines like ChatGPT can cite. This boosts authority, improves visibility, and helps your site become a trusted source in AI-driven results.Why Connect Your Site to Google Search Console and BingGoogle Search Console and Bing Webmaster Tools help you verify site ownership, control indexing, and access search performance data. Connecting ensures your site is visible and properly managed on search engines.More Resources ⬇️>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our club community for exclusive information

Earned media opportunities for SEO (Search Engine Optimization) and PR (Public Relations), specifically discussing how to create "power pages" on your website is in this episode.Focusing on the importance of having a strong online presence to leverage media features effectively, emphasizing that sending traffic to your own website first is crucial for building authority and gaining brand equity. We touched on using tools like Ahrefs to check domain authority, analyzing a platform's social media presence, and the strategic advantages of using platforms for Pinterest SEO for long-term visibility and traffic generation due to its unique features and user behavior. The discussion also explores the increasing role of AI tools in content creation and marketing strategies.FAQs on Earned Media Opportunities for SEO and PR1. What are earned media opportunities and why are they important for businesses?Earned media refers to publicity gained through promotional efforts other than paid advertising, essentially media exposure that is "earned" through relationships, content creation, and engagement. These opportunities are crucial for businesses because they can significantly boost your search engine optimization (SEO) and public relations (PR) efforts. By being featured on external platforms like radio, TV, podcasts, magazines, or websites, you gain exposure to new audiences and build brand authority. This exposure, especially when linked back to your website, creates "power pages" – pages on your site that receive significant traffic and engagement. This organic traffic and external validation contribute to stronger online presence and brand equity, which are vital for long-term business growth.2. How can I leverage earned media opportunities to benefit my website's SEO?To effectively leverage earned media for SEO, it's essential to ensure that any features or mentions on external platforms directly link back to your website. Instead of directing people straight to the platform where you were featured, guide them to your website first. On your website, you can have a dedicated page (a "power page") that highlights your earned media appearances. This serves as the "first landing" for visitors, establishing your authority and allowing them to explore your content and offerings before clicking through to the external source for more context. This strategy drives valuable organic traffic to your site and builds essential backlinks, which are votes of confidence from other websites that improve your search ranking.3. What is domain authority and why is it important when considering earned media opportunities?Domain authority is a search engine ranking score that predicts how likely a website is to rank in search engine results pages (SERPs). When considering earned media opportunities, it is crucial to check the domain authority of the platform offering the feature. A high domain authority indicates that the platform is credible and trusted by search engines. Getting featured on a website with a high domain authority means that the backlink you receive carries significant weight, positively impacting your own website's domain authority and overall SEO performance. You can use tools like Ahrefs to check the domain authority of both potential media partners and your own website.P.S. We are one episode away from 500 episodes! See you soon!More Resources ⬇️>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our club community for exclusive information

You've already put in so much effort to create an incredible audio experience for your listeners… and then it comes time to write the show notes. Show notes can feel like such an afterthought and yet, they're more important than you think. This week, episode 8 of Successful Podcasting Unlocked answers the question: Are show notes actually important?In this episode, I share:Podcast show notes should be optimized for SEO (Search Engine Optimization).Transcribing your episode can help in creating comprehensive show notes. Expanding on your show notes can be a great way to repurpose content, turning them into a blog post. Adding timestamps and transcripts to show notes can enhance their SEO-friendliness.Be sure to tune in to all the episodes to receive tons of practical tips, tricks, and advice as I answer all your podcasting questions. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to follow, rate and review the podcast and tell me your key takeaways!CONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! LINKS MENTIONED IN THIS EPISODEOtter.AI*Riverside**affiliate linkProud member of the Feminist Podcasters Collective.

In this episode of Beyond the Systems podcast, I chat with Jess Freeman, award-winning founder of Jess Creatives who has spent over 14 years transforming websites into high-impact business assets. We dive into the world of SEO (Search Engine Optimization) and why it might be the most underrated form of business self-care you've been overlooking!Jess shares her journey from small-town Kansas with limited exposure to entrepreneurship to building a thriving web design business. We explore why SEO often feels overwhelming to beginners, and Jess breaks down simple, practical ways to improve your website's searchability without getting lost in technical details.One of my favorite takeaways? Jess's perspective that "SEO is self-care" because it allows you to continue attracting clients even when you need to step away from social media. Unlike Instagram posts that disappear into the void within days, SEO-optimized content can bring you clients years later with minimal maintenance. Jess shares a real example of how a blog post she wrote 5-6 years ago recently brought in a new client through Google's AI summary!We also discuss the "full circle" trend in online marketing—how many business owners who abandoned websites for Instagram are now returning to blogging and SEO as social algorithms become increasingly unreliable. Plus, get Jess's take on when you really need a website and why SubStack might not be your best blogging option if you care about SEO.Whether you're feeling burnt out by social media or just want more sustainable ways to attract clients, this episode offers practical tips to get started with SEO without overwhelming yourself. Listen in for Jess's simple homework assignment that could dramatically improve your website's visibility!Resources from this episode:Keyword research tool: Ahrefs Keyword Generator (free version available)Check out Jessica's podcast, BrandWhys!More about Jessica Freeman:Jess Freeman is the award-winning founder of Jess Creatives, and has spent over a decade transforming websites into high-impact business assets. Her no-nonsense approach to web design and digital marketing has helped hundreds of health and fitness businesses boost their online presence without chaining themselves to their screens. Connect with Jessica Freeman:Website: JessCreatives.comInstagram: @JessCreativesConnect with Sam:Website: https://www.systemswithsam.com/services Instagram: https://www.instagram.com/systemswithsam/ ​​LinkedIn: https://www.linkedin.com/in/samwhiz/

This audio focuses on the significance of email marketing SEO for business growth. The speakers emphasize building quality email lists, highlighting strategies like quizzes and social unlocks to gather primary contact information. We explore techniques for effective email engagement, including segmentation, personalized content, and attention to email size and deliverability. The discussion covers technical aspects of email marketing, such as domain reputation and authentication, while also touching upon broader SEO tactics and the evolving landscape of AI search. Ultimately, the conversation underscores the importance of building genuine connections through email and integrating it strategically within a comprehensive marketing approach.Frequently Asked Questions: Email Marketing SEO1. What is the core concept of "email marketing SEO" being discussed? The central idea is that your email marketing efforts and your SEO (Search Engine Optimization) strategies are deeply interconnected and should work together to drive business growth. This involves understanding how elements of your email marketing, such as list building, segmentation, content, and deliverability, influence your overall online presence and reach, much like traditional SEO focuses on website visibility in search engine results.2. Why is building an email list considered so crucial ("The money's in the list")? Building a robust email list is vital because it represents a direct line of communication with an audience that has shown interest in your brand or offerings. Unlike social media platforms where your reach is subject to algorithms and platform stability, an email list provides a more controlled and personal connection. This allows for relationship building, consistent engagement, and targeted promotions, ultimately leading to conversions and long-term customer value. Furthermore, in a landscape where social media platforms can experience downtime or changes in popularity, your email list remains a stable asset.3. How can businesses effectively grow their email list organically, without relying solely on paid advertising? Several organic methods for email list growth were highlighted. Quizzes are a powerful tool for attracting qualified leads by offering value in exchange for contact information. Social unlocks involve gating exclusive content (like unlisted videos or specific information) behind an email signup form on social media. Offering valuable content like ebooks as downloads also encourages sign-ups. Additionally, consistently creating valuable content through platforms like podcasts and YouTube can naturally drive interested individuals to your email list.4. What role does segmentation play in effective email marketing, especially with a large list? Segmentation is crucial for managing and engaging a large email list effectively. By dividing subscribers into smaller groups based on shared characteristics (e.g., interests indicated through quiz responses or website activity), you can send more targeted and relevant content.5. Why is the "welcome sequence" considered the most underrated email marketing sequence? The welcome sequence sets the crucial first impression for new subscribers. Just like a welcoming experience in a physical store, a thoughtful and engaging welcome email sequence can make subscribers feel valued and understood. This initial interaction lays the foundation for the entire customer relationship, influencing how they will perceive and interact with your future emails and your brand as a whole. A positive welcome can significantly improve long-term engagement and retention.How to stay connected with me

In this episode, Jon will be sharing about the need (still) for SEO (Search Engine Optimization), and how you can leverage your content for multiple ways and strategies. To watch this content, go here: https://youtu.be/HZ7qN-1BTVE

In this week's episode of The Marketing Corner, host Shawn Campbell dives deep into the world of digital marketing with special guests Jordan Fernandez and Chris Fill. These two digital marketing powerhouses bring a wealth of knowledge and insights to the table, making this a must-listen for entrepreneurs and small business owners looking to thrive in today's competitive online landscape.

In this episode, Eric speaks with Brandon Lebowitz, founder of SEO Optimizers. Brandon has been optimizing websites since 2007, and his expertise spans across ranking on Google, building YouTube presence, understanding keywords, and more.  They discuss how SEO has changed over the years, the impact of AI on search engine optimization, and the strategic value of content.  Brandon shares practical tips to help you maximize visibility, including methods for keyword research, understanding alt text for images, and building authority through backlinks.  He even touches on how file names for images, videos, and audio files can make a difference in rankings.  Tune in for actionable insights into boosting your website's search performance and expanding your digital reach. Key Takeaways: What is SEO? SEO (Search Engine Optimization) is the process of ranking websites on search engines like Google to attract free traffic, avoiding the need for paid ads. While Google is the primary platform, SEO tactics can apply to other search engines and platforms like Amazon, Yelp, and YouTube. The Importance of Keyword Research Keywords are terms people type into search engines to find information. Brandon emphasizes using long-tail keywords (phrases with two or more words) because they typically attract users with a higher intent to purchase or engage. Using free tools like Google Keyword Planner helps to identify high-traffic keywords and tailor content accordingly. File Names and Alt Text To optimize multimedia files for search engines, Brandon advises using descriptive, keyword-rich file names for images, videos, and audio files before uploading them. For images, adding relevant alt text (alternative text) enhances accessibility and searchability. SEO for YouTube With YouTube's integration into Google's ecosystem, optimizing YouTube videos is vital. Brandon recommends adding keywords to the video title, description, tags, and file name before uploading. Embedding YouTube videos on websites can boost views and is often more effective than linking. Adapting to AI in SEO AI tools like ChatGPT have transformed content creation and search behaviors, but Brandon highlights that Google prioritizes accuracy. While AI can help generate ideas, it's essential to ensure information is accurate and beneficial for users to align with Google's helpful content guidelines. Understanding Google's E-E-A-T Guidelines Experience, Expertise, Authority, and Trust (E-E-A-T) are factors Google values for ranking. Websites, especially in fields like health or finance, should demonstrate these qualities through backlinks and authoritative content to build credibility. Social Media and Search Behavior Shifts Although some users are searching on platforms like Instagram and TikTok, Google remains the top choice for businesses like SEO. However, Brandon mentions that businesses should focus on the platforms where their audience is active and adjust accordingly. Actionable Tips: Conduct Thorough Keyword Research: Use tools like Google Keyword Planner to identify high-traffic keywords, including variations in singular and plural forms. Optimize File Names and Alt Text: Name your image, video, and audio files with clear, relevant keywords. Use alt text for images to improve accessibility and help Google understand your content. Embed YouTube Videos: Embedding YouTube videos on your website, instead of just linking, boosts engagement and helps rank your videos better on YouTube. Test Content Formats: Experiment with different content formats (short-form, medium-form, long-form) on YouTube to see what resonates with your audience. Leverage AI Responsibly: Use AI tools for idea generation, but ensure content accuracy. Google's helpful content update rewards genuine, accurate information. Adhere to E-E-A-T Standards: Focus on building expertise, authority, and trust with quality backlinks and authoritative content. You can find more about Brandon's SEO strategies on his website, where he's offering a free SEO analysis and additional resources. Special Offer for Listeners: Brandon is providing a free website analysis for SEO insights. Head over to SEO Optimizers - Free SEO Gift to access this exclusive offer and other valuable SEO resources.

Achieving Marketing Triumph: The Key Role of User-Generated ContentIn the latest episode of our podcast, host Josh interviews Nick Smith, president of Loud Canvas, a digital marketing company with over 20 years of experience. They discuss the evolution of marketing strategies, the rise of user-generated content (UGC), and the essential elements of successful partnerships between businesses and marketing providers. This blog post summarizes the key insights from the episode, providing actionable advice to enhance your marketing efforts.Nick Smith introduces Loud Canvas, highlighting its reputation for reliability and excellence in digital marketing. The company serves a diverse clientele, from small local businesses to Fortune 100 companies, and offers a comprehensive suite of services, including marketing strategy, implementation, data analytics, and reporting. This broad range of services allows Loud Canvas to cater to various industries and meet the unique needs of their clients. A significant trend discussed is the growing emphasis on UGC, which adds authenticity and can be cost-effective. Nick stresses the importance of tracking UGC performance through data analytics and establishing key performance indicators (KPIs) to refine marketing strategies.Josh highlights the extensive services offered by Loud Canvas, such as paid advertising, SEO, social media management, and video production. Nick explains how the company evolved into a full-service agency to meet client needs, emphasizing the importance of understanding client goals and offering customized solutions. He shares insights on choosing the right marketing partner, managing expectations, and ensuring transparency in reporting. The episode concludes with Nick inviting listeners to explore Loud Canvas's services and Josh encouraging listeners to subscribe for more inspiring content. This episode is a valuable resource for entrepreneurs seeking to enhance their marketing strategies and build meaningful partnerships in digital marketing.About Nick Smith:With more than 10 years of experience in the Information Technology (IT) industry, Mr. Nick Smith is a data-driven technology leader who delivers strategic operational and marketing results in volatile markets. Recent successes include the application of artificial intelligence (AI) and machine learning (ML) to rapidly generate insights for clients that would be unachievable via any other methodology. Leveraging his extensive expertise in a wide variety of digital disciplines, Smith has delivered hundreds of high yield digital tools and campaigns in the higher education, enterprise solutions, banking, and pharmaceutical industries. Whether acting as a team leader or member, he adheres to – and inspires – a ‘people first' approach, clear communication, teachability, executional excellence, and a “whatever it takes” attitude. When he's not building artificial neural networks or unraveling digital spaghetti, you can find him road tripping the country with his family, performing music, and debating the multiverse.About Loud Canvas:Loud Canvas Media is a local digital marketing company specializing in website design and development, SEO (Search Engine Optimization), and website hosting and support. With over 15 years of experience, the company has been dedicated to creating quality websites and enhancing social media and brand awareness for small businesses and non-profits.Each member of Loud Canvas possesses a specific set of complementary professional skills that combine to form an optimal team capable of managing projects of any size. From web design to mobile app development, and from social media marketing to search engine optimization, the team is equipped to tackle any web or digital marketing challenge.The company's guiding principles are communication, customer service, and support. Loud Canvas does not simply create a...

I chat with Elston, founder of Tiny Host. We dive into his journey as an indie maker, his early interest in web design, and the founding of Tiny Host. We discuss validating business ideas, building Tiny Host from an MVP to a user-friendly tool, and the importance of user feedback and market research. We also touch on scaling challenges and the differences between startups and indie making. It's an insightful conversation for any aspiring indie entrepreneur!Tools and WebsitesTiny Host: (00:06:36) tinyhost.comGoDaddy: (00:07:05) godaddy.comS3 (Amazon Simple Storage Service)**: (00:12:05) aws.amazon.com/s3Reddit: (00:21:03) reddit.comGitHub Pages: (00:23:16) pages.github.comWebflow: (00:26:23) webflow.comAdobe InDesign: (00:26:53) adobe.com/products/indesign.htmlSeth Godin: (00:25:59) seths.blogNFTs: (00:40:02) opensea.ioTwitter: (00:40:33) twitter.comInstagram: (00:41:06) instagram.comSEMrush: (00:46:57) semrush.comAhrefs: (00:46:57) ahrefs.comSpyFu: (00:50:09) spyfu.comNotebook LM: (00:56:49) notebooklm.comConcepts and TechniquesMarket Research: (00:15:21)SEO (Search Engine Optimization): (00:17:37)Jobs to be Done Framework**: (00:52:09)Backlinking: (00:49:15)SEO Strategy: (00:55:53)Content Lifecycle: (01:05:23)SEO and YouTube Crossover: (01:04:20)TimestampsIntroduction to the Podcast (00:00:00)  Tiago welcomes listeners and introduces Elston Elson, the founder of Tiny Host.Elston's Background (00:01:01)  Elston shares his journey, living between Lisbon and London while exploring his future.Exploring Validation and Growth (00:02:43)  Tiago outlines the episode's focus on validating business ideas and scaling businesses.Elston's Early Interests (00:03:07)  Elston recounts his teenage interest in web design and the start of his tech career.Corporate Experience (00:04:40)  Elston discusses his dissatisfaction with corporate life and desire for independence.Transition to Indie Making (00:05:42)  Elston explains his shift to the indie maker community and the appeal of independence.Acquiring TinyHost.com (00:06:36)  Elston describes the process of acquiring the domain TinyHost.com and negotiating the price.Domain Acquisition Process (00:07:05)  Elston details how he secured the domain through GoDaddy and the negotiation process.Choosing a .com Domain (00:08:41)  Elston explains the reasoning behind opting for a .com domain for credibility.Tiny Host Overview (00:11:05)  Elston introduces Tiny Host as a simple drag-and-drop web hosting tool for non-technical users.MVP of Tiny Host (00:12:05)  Elston describes the initial MVP and the feedback received from early users.Simplicity in Product Design (00:13:42)  Elston emphasizes the importance of simplicity in technology and user experience.Validating Ideas (00:14:47)  Tiago and Elston discuss the key indicators of validating a business idea.Different Validation Techniques (00:15:21)  Elston shares his approach to validation, focusing on personal experience rather than market research.Finding Distribution Channels (00:16:40)  Elston talks about the importance of finding effective distribution channels for growth.Building Based on Search Demand (00:17:37)  Elston suggests building products that align with what people are actively searching for.Challenges in Replicating Success (00:18:34)  Tiago reflects on the difficulties of replicating past successes with new projects.Feedback on Tiny Host (00:19:28)  Elston shares insights on the feedback received during Tiny Host's early days and its significance.Tiny Host Launch and Initial Growth (00:20:24)  Elston discusses the slow initial growth of Tiny Host and early user feedback.Reddit as a Distribution Channel (00:21:03)  Elston shares how they gained their first 200 users through Reddit in a few weeks.Identifying a Legitimate Business (00:21:39)  Elston reflects on realizing Tiny Host was a legitimate business after finding a distribution channel.Pivoting Market Focus (00:22:19)  Elston explains how he shifted focus from technical users to non-technical users who appreciated the product.Changing Marketing Strategy (00:24:18)  Elston describes the impact of rephrasing their product's headline to attract the right audience.Feedback from Users (00:25:07)  Elston discusses dealing with negative comments and the importance of understanding target audiences.Identifying Ideal Customers (00:26:23)  Elston outlines the characteristics of customers who love Tiny Host and their specific needs.Understanding User Needs (00:28:11)  Elston explains how he researched user behavior to identify and engage with the right audience.Building Partnerships (00:30:28)  Elston describes how he reached out to partner products to enhance distribution and visibility.Collaboration Strategies (00:31:08)  Elston shares insights on organizing partnerships, offering solutions, and building relationships.Cold Outreach Effectiveness (00:33:37)  Elston emphasizes the importance of personalized outreach in successful cold emailing for partnerships.Learning from Data (00:34:56)  Elston discusses using data to identify potential partners and tailor outreach strategies.Partnership Integration Challenges (00:36:00)  Elston reflects on the difficulties of technical integrations with partner products and alternative collaboration methods.Patience in Indie Entrepreneurship (00:38:04)  Elston emphasizes the need for patience and long-term commitment in indie projects compared to VC-backed startups.Dealing with Comparisons (00:39:16)  Elston acknowledges feelings of demotivation when comparing progress with others' success stories on social media.The Impact of Social Media on Perception (00:40:02)  Discussion on how social media promotes success stories over failures, affecting audience expectations.Challenges of Authenticity on Social Media (00:41:06)  Exploration of the disparity between social media portrayals and real-life experiences, emphasizing genuine conversations.Shitposting as a Growth Strategy (00:42:23)  Debate on the effectiveness of shitposting for audience growth and its implications for online engagement.The Role of Sensationalism in Content (00:43:57)  Analysis of how sensationalist content triggers engagement and its impact on public discourse.SEO Strategy Insights (00:45:59)  Introduction to the importance of SEO strategies for driving website traffic and engagement.Keyword Research Tools (00:46:57)  Advice on using tools like SEMrush and Ahrefs for effective keyword research in SEO.Content Creation for SEO (00:47:01)  Discussion on the importance of creating relevant content that aligns with identified keyword opportunities.Technical SEO Considerations (00:49:15)  Overview of technical aspects of SEO, including backlinks and keyword placement for improved ranking.Quality Content vs. AI-Generated Content (00:54:09)  Discussion on the challenges of using AI for content creation and the importance of quality writing.Finding New Keywords (00:57:35)  Strategies for discovering new keywords through competitor analysis and product development.Leveraging New Product Features for SEO (00:58:23)  Exploration of how new product features can create additional keywords and drive traffic.YouTube as a High Intent Platform (01:00:07)  Discusses the effectiveness of YouTube for building trust and long-term engagement with potential customers.Measuring Conversion from YouTube (01:00:59)  Explores the challenges in accurately measuring conversion rates from YouTube traffic to paid customers.Content Creation Strategy (01:01:44)  Details the process of creating content across multiple platforms, starting with landing pages, then blog posts, and videos.Hiring for Video Creation (01:05:50)  Discusses the challenges of hiring video creators and strategies for finding affordable talent.Investment and Scaling Considerations (01:08:00)  Considers the implications of receiving investment and the importance of strategic spending in business growth.Personal Goals and Business Growth (01:11:12)  Elston shares his personal milestone of achieving $1 million in revenue and its significance.Confidence and Decision Making (01:14:05)  Explores how success in business can impact personal confidence and decision-making abilities.Navigating Confidence and Reality (01:16:31)  Discusses the balance between confidence in business and maintaining perspective in personal life and other fields.Political Views as an Indie Maker (01:19:01)  Discussion on how becoming an indie maker has influenced political inclinations.Access to Capital and Political Alignment (01:19:12)  Elston reflects on how access to capital affects political perspectives.Changing Perspectives on Politics and Business (01:19:27)  Elston shares thoughts on the intertwining of politics, power, and business.Annoyances with Political Issues (01:19:53)  Tiago expresses frustration with political situations, particularly in Texas.Final Thoughts and Gratitude (01:20:22)  Elston prepares to leave, prompting final questions and reflections.Closing Remarks and Community Support (01:20:34)  Tiago thanks Elston for participating and wishes him success with Tiny Host.[object Object]

In this week's episode, we explore some essential strategies for boosting your visibility as an author, focusing on the role of author websites, SEO, and a range of marketing techniques. Our guest, Jennifer Vance, marketing director of Books Forward, shares her expertise on how authors can make the most of their online presence. While many authors understand the need for a website, not all are using them to effectively drive traffic, attract new readers, and increase overall visibility. Even a well-designed site can be limited if it's not easily discoverable. Jennifer breaks down SEO (Search Engine Optimization), a crucial yet often overlooked aspect of online marketing, explaining how even a basic understanding can mean the difference between a thriving website and one that fades into obscurity. But she also stresses that having a strong website is just one piece of the puzzle. Diversifying your marketing approach—whether through social media, collaborations, or targeted ads—is key to building your author brand and ensuring long-term success.   Jenn Vance https://booksforward.com/   Hidden Gems Need our help publishing or marketing your book?  https://www.hiddengemsbooks.com/author-services/   All episode details and links:  https://www.hiddengemsbooks.com/podcast

Flute 360 | Episode 304: “Killing the Starving Artist Mentality - SEO Strategies for the Modern Flutist with Dr. Tonya Lawson” In Episode 304, Dr. Heidi Kay Begay chats with Dr. Tonya Lawson about breaking free from the "starving artist" mentality through strategic use of SEO (Search Engine Optimization). Tonya shares her journey from academia to becoming a multi-passionate entrepreneur, explaining how she built income streams through SEO, and how musicians can implement these strategies to grow their online presence. Whether you're a musician looking to boost your website's visibility or a creative wanting to monetize your work, this episode is packed with actionable advice to help you thrive in today's digital world. Main Points: Breaking the Starving Artist Mentality: Dr. Lawson explains how musicians can create multiple income streams by leveraging SEO and building a strong online presence. SEO Basics for Musicians: Learn what SEO is and why it's essential for musicians and creatives looking to thrive in today's digital landscape. Actionable SEO Tips: Dr. Lawson shares simple, effective tips that musicians can start implementing right away to optimize their websites for search engines and attract their ideal audience. Guest's Links: Dr. Tonya Lawson's Website Dr. Tonya Lawson's SEO Membership – please let her know that Heidi sent you! Dr. Tonya Lawson's YouTube Dr. Tonya Lawson's LinkedIn Call to Action #1: Register now for the Flute 360 Accelerator Program happening on October 26th, 2024! Special guest Dr. Dennette Derby McDermott will lead a deep dive into Baroque music and career advice! The live session is scheduled for 10/26/24 from 11:00 AM to 1:00 PM CT. Register Here – click me! Call to Action #2: Join Dr. Tonya Lawson's SEO Membership! Get expert guidance on how to grow your online presence and optimize your website for search engines. Learn the latest SEO techniques to help your business thrive! Sign up for the membership here! Follow Heidi: Follow Flute 360 via TikTok! Follow Flute 360 via Instagram! Follow Flute 360 via Twitter! Follow Flute 360 via LinkedIn! Follow Flute 360 via Facebook! Subscribe to the Flute 360's YouTube Channel! Join the Flute 360 Newsletter! Join the Flute 360 Family's Facebook Private Group!

Send us a textWant to bring your inventing journey to the show? inventpodcast@gmail.comIWM Engineer; Lance at https://www.freelancedesigns.ca/Big thanks to Elena of "Cozy Clip" The worlds first flexible and comfortable claw clip for hair. Wether you're driving, lounging or working out.. nobody got time for a plastic clip jamming into your head!https://thecozyclip.com/The Invent With Me Podcast⬇️Spotifyhttps://open.spotify.com/show/2YAZqvv...⬇️Applehttps://podcasts.apple.com/us/podcast...Episode brought to you by TorkStrap spring loaded cargo straps. Easy Use tie-downs. No ratcheting, no snapping. Load Safe, Load Smart.https://torkstrap.com/Episode Brought to you by Quick Tie Down Anchors.  Simple anchoring solutions for docks, decks, trailers and more. Easy, strong and safe anchor points for your cargo.https://quicktiedownanchors.com/In this episode of Invent With Me, we dive into the world of manufacturing and selling strategies for inventors looking to bring their products to market. Grant, the inventor of the TorkStrap, speaks with Elena, the creator of the Cozy Clip—a flexible and comfortable claw clip for hair. Together, they explore the challenges of finding the right manufacturer, perfecting your product, and positioning it in the marketplace.Introduction (00:00 - 02:00):We start by welcoming Elena, an avid listener of the podcast, who shares how she found inspiration and guidance from previous episodes. This sets the stage for a deep conversation on the steps required to take a product from concept to launch.The Challenges of Manufacturing (02:01 - 16:00):Elena opens up about her struggles in finding the right materials and manufacturing partners for her unique hair clip. Together with Grant, they discuss the nuances of selecting the right plastic blend, adhesive, and tension strength. Grant explains the importance of doing your research and being persistent in finding a manufacturer who understands your vision. Whether it's through Alibaba or direct connections, knowing what to look for can save time and money in the long run.Prototyping and 3D Printing (16:01 - 22:00):This section covers the importance of 3D printing in prototyping products. Elena shares how she used this method to test the strength and flexibility of her design before committing to full-scale production. The conversation highlights why testing at small scales can help perfect the product, making the transition to full production smoother.Manufacturing in China and Cost Negotiations (22:01 - 35:00):Grant shares insights from his experience working with manufacturers in China. He discusses mold costs, injection molding techniques, and the importance of building a relationship with your factory. By cutting out brokers and negotiating directly with manufacturers, inventors can lower costs and maintain quality. For example, Grant connects Elena with a vetted contact in China, ensuring she can scale production while keeping her costs low.Selling Strategies for Inventors (35:01 - 45:00):Once the product is ready for market, selling becomes the next big hurdle. In this part of the conversation, Grant emphasizes the importance of having a strong online presence. He explains how to use SEO (Search Engine Optimization) and YouTube videos to dominate search results and gain organic traffic. With firsthand examples from his business, he highlights why platforms like Amazon and social media are crucial for reachiThe Invent With Me Podcast, where each week we help aspiring inventors and product creators to turn their innovative ideas into reality. Join us on youtube to have the ultimate show experience! www.youtube.com/@inventwithme

Gresham Harkless explains the concept of SEO (Search Engine Optimization) and how it involves working backward from understanding client problems to creating content that addresses those needs.   Gresham discusses his experience with public speaking and how facing fears gradually can help overcome them.   He highlights the importance of taking small steps to reduce the power of fear and build confidence.   Gresham emphasizes the importance of recognizing and capitalizing on skills that people are willing to pay for.   Gresham explains how being featured on HARO and similar platforms can enhance credibility and generate high-quality backlinks.   Business Pillar: Strategy | Visibility   Episode Link: Creating a Stand-Out Online Brand Identity   Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.  I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

In this episode of Dietitian Boss, host Libby Rothschild, CEO and founder of Dietitian Boss, delves into the fundamental principles of SEO (Search Engine Optimization) tailored for online dietitians. She emphasizes the importance of SEO in increasing online visibility and attracting clients. Libby covers essential strategies such as keyword optimization, creating high-quality content, and optimizing website structure and speed. She also discusses the significance of off-page SEO, local SEO, and the evolving trends in advanced SEO tactics like voice search and video optimization. For actionable steps and ongoing support, dietitians are encouraged to explore Dietitian Boss's membership, The Library, aimed at empowering business growth through comprehensive marketing strategies. What you'll learn from this episode: The significance of SEO (Search Engine Optimization) for online visibility and client acquisition. Understanding SEO basics: keywords, search engine algorithms, and content relevance. Differentiating between short-tail and long-tail keywords and their impact. Strategies to optimize website content for SEO, including using natural keyword integration. Technical aspects of SEO: meta tags, headers, and website structure for better indexing. Importance of site speed, mobile optimization, and user-friendly URLs. Off-page SEO tactics: building backlinks and leveraging local SEO for geographic targeting. Creating SEO-friendly content types such as blogs, videos, and infographics. Metrics and analytics tools to measure SEO success and refine strategies. Avoiding common SEO pitfalls like black hat practices and duplicate content. Future trends in SEO: voice search optimization, video SEO, and adapting to AI advancements. Connect with Libby: Instagram: @libbyrothschild | @dietitianboss YouTube: Dietitian Boss Are you ready to get support? Team Dietitian Boss offers support to help you start, grow and scale your private practice. Book a call to learn more about what options we offer to help you based on your stage of business. Discover the seamless experience of Practice Better through our referral link! Join us on a journey of enhanced wellness and efficiency. Start here! Join our membership The Library HERE Want to learn how to create passive income? Download our free 5 steps guide here. Download our free guide: Attract Clients in 60 Minutes a Week Using Instagram. Want to hear client success stories? Review here.

What are the top 15 SEO tactics for SaaS businesses? In today's competitive SaaS (Software as a Service) landscape, mastering SEO (Search Engine Optimization) can be a game-changer for attracting new customers and fueling business growth. In this episode of the Payback Time Podcast, host Sean Tepper sits down with Sam Dunning, Founder at Breaking B2B and a seasoned SEO expert, who shares valuable strategies on how SaaS businesses can harness the potential of SEO to optimize their online presence and effectively generate leads. Key Timecodes (00:35) - Show intro and background history (07:12) - Deeper into his pricing journey background (10:04) - Understanding his SEO business strategies (14:01) - Commercial break (TYKR) (22:53) - Deeper into his technical strategies for entrepreneurs (29:34) - How many words he recommends as a tactical approach for SEO (31:24) - Understanding his video strategy (32:53) - A bit about AI in search engines (36:03) - How to deal with competition (37:47) - Guest hot tips (41:28) - A key takeaway from the guest (47:17) - Guest contacts

In this episode of the Private Practice Elevation podcast, host Daniel Fava interviews special guest Steve Cuffari, a marriage and family therapist and current client of Private Practice Elevation about his experience investing in SEO for his private practice.   Daniel and the Private Practice Elevation team have been helping Steve expand his practice's visibility through SEO (Search Engine Optimization) for about two years now.    Steve shares his journey of transitioning from working at an organization to starting his own private practice - without taking insurance from the get-go.    He discusses the importance of investing in a website and SEO to attract clients and shares valuable insights on honing your message, tracking numbers, and staying competitive.    Steve's story is a testament to the power of facing fears and investing in yourself to achieve success in private practice.    Tune in to learn from his experiences and gain valuable tips for your own practice. In This Episode, You'll Learn: What led Steve to invest in a new website and especially place a high emphasis on SEO Why he chose to work with Private Practice Elevation The importance of facing his own fears and realizing that his own growth was worth investing in What made Steve stay the course and continue working on SEO for two years running The challenges he faced over the course of long-term SEO strategy building How we had to pivot his SEO approach at times to make sure his ideal local client could find him How SEO has impacted Steve's business for the better The key lessons Steve learned and things you need to know before you invest in SEO for your private practice The importance of knowing your numbers and tracking the data related to your website and conversions This Episode Is Brought To You By   Alma is on a mission to simplify access to high-quality, affordable mental health care by giving providers the tools they need to build thriving in-network private practices. When providers join Alma, they gain access to insurance support, teletherapy software, client referrals, automated billing and scheduling tools, and a vibrant community of clinicians who come together for education, training, and events.   Learn more about building a thriving private practice with Alma at helloalma.com/elevation. Links mentioned in this episode: In Touch Family Counseling - Steve's Private Practice Private Practice Elevation's SEO services Book - Donald Miller's Building A Storybrand (affiliate link)   

Want to get ranked higher on Google? Or any search engine for that matter? Here's where to start—today we interviewed Mariah of Mariah's Magazine, She is an SEO Consultant and Expert who breaks down SEO into bite sized pieces that won't make your mind spin!We talked about.... What is SEO (Search Engine Optimization) 2 of the best Google tools that are FREEWhat are the foundations of SEOWhy Blogging and Youtube are great for SEOMariah is an award-winning Organic SEO Consultant & Online Business Educator for entrepreneurs, and host of a top 10% podcast; Curiously Guided. She supports business owners & founders in diversifying their online digital marketing strategies so they can grow their brands in a way that *actually* feels GOOD for them, and aligns with their strengths. Mariah's a firm believer that showing up on Google and organically marketing your business doesn't have to be as difficult & overwhelming as everyone makes it. With 8+ years of experience as an entrepreneur in the online marketing space, she's helped hundreds of clients & students get their websites found on Google by implementing a strategy that feels both doable AND aligned. https://www.mariahmagazine.com Instagram: https://www.instagram.com/mariahmagazineco YouTube: https://www.youtube.com/c/MariahMagazine LinkedIn: https://www.linkedin.com/in/mariahmagazine ⁠https://www.mariahmagazine.com/diy-seo-course/ Start getting media features today: https://www.visibilityonpurpose.com/thecourse Want PR Consulting? The same consulting that has gotten our clients on Entrepreneur, Business Insider, Forbes & more? Email us at info@visibilityonpurpose.com Connect with us on and off the pod! website: ⁠www.visibilityonpurpose.com⁠ Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠ Facebook Community: ⁠https://www.facebook.com/groups/toptiermedia⁠ Youtube: https://www.youtube.com/@visibilityonpurpose

eCommerce Lessen Aflevering 182: Investeren in SEO of Reputatie? eCommerce Lessen Aflevering 182: Investeren in SEO of Reputatie? In deze aflevering van eCommerce Lessen gaan Dries de Gelder en Alexis van Dam in op een cruciale vraag voor veel eCommerce ondernemers: waar kun je het beste in investeren, SEO (Search Engine Optimization) of de reputatie van je webshop? Deze vraag is vooral relevant in een tijd waarin online zichtbaarheid en betrouwbaarheid sleutelfactoren zijn voor succes. Wat Kun Je Verwachten? Belang van SEO: Een overzicht van hoe SEO kan helpen om je webshop hoger in zoekmachineresultaten te krijgen en meer verkeer naar je site te leiden. Belang van Reputatie: Uitleg over hoe een sterke reputatie het vertrouwen van klanten kan winnen en de verkoop kan verhogen. SEO vs. Reputatie: Een diepgaande discussie over de voordelen en nadelen van investeren in SEO ten opzichte van het bouwen aan een sterke reputatie. Strategische Overwegingen: Advies over hoe je een evenwicht kunt vinden tussen SEO en reputatiemanagement, en hoe beide elkaar kunnen versterken. Praktijkvoorbeelden: Case studies van bedrijven die succes hebben behaald door te investeren in zowel SEO als reputatie. Of je nu net begint met je eCommerce onderneming of al een gevestigde speler bent, het maken van de juiste investeringen in SEO en reputatie kan een aanzienlijke impact hebben op je succes. Deze aflevering biedt inzichten en strategieën om je te helpen de juiste keuzes te maken voor jouw bedrijf. Luister nu op Apple Podcasts, Spotify, Google Podcasts, of direct op onze website, en ontdek hoe je een balans kunt vinden tussen investeren in SEO en het opbouwen van een sterke reputatie. Mis deze waardevolle aflevering niet!

Are you trying to grow your branding but don't love social media? No problem, we're here to help. On this “NASM-CPT Podcast,” host Rick Richey is joined by featured guest, James Breese, founder of Strength Matters – a company which specializes in proven strategies to grow your business faster. They'll deep dive into non-social blueprints for growth, including website build and efficiency, SEO (Search Engine Optimization) pointers, the effectiveness of blog posts and how to pick the correct topic, plus much more. If you like what you just consumed, leave us a 5-star review, and share this episode with a friend to help grow our NASM health and wellness community! Did you hear? The most trusted name in fitness is now the most trusted name in sports performance nutrition. Become an NASM Certified Sports Nutrition Coach and optimize performance and recovery. https://bit.ly/3U9StAX

If you have heard the word SEO but not exactly sure of its importance or how it can help your business, read on! If you are looking to boost your website's visibility and drive more organic traffic - SEO (Search Engine Optimization) can help! I spoke with SEO expert Neil Patel where he offered valuable tips and strategies for mastering SEO and improving your online presence.  You will learn:-Effective ways to do SEO-Why SEO Is important and how it can drive your business-Regardless of your budget, ways to rank higher on Google Grab the Freebies! 10 Secrets to Making Video That Makes You Money How to Get Speaking Gigs Through Content  Did you learn something? Take a screenshot and share it on Instagram with @kimrittberg Meet Kim: Kim Rittberg runs an award-winning company that helps real estate agents & business owners grow their leads, income and credibility with video and podcasts. Before that, Kim was a TV news producer for a decade and trained thousands of people to be calm, cool and collected for live TV interviews. She also launched the digital video unit for Us Weekly leading to its $100 million sale, and was a video marketing executive at Netflix & PopSugar. She ditched corporate once she found herself working in the hospital delivery room (seriously!). 

With Google being the #1 search engine and YouTube being the second, understanding and optimizing for organic search and having your website rank is extremely important! SEO (Search Engine Optimization) expert and Forbes Top 10 marketer Neil Patel of NP Digital shares how you can grow your business through SEO - regardless of the size of your company. He also shares how to build a personal brand and consistently create content, and when to use AI and ChatGPT - and when not to! Neil runs an 800+ person marketing company and has 2 young kids. Plus you'll hear how Kim had a whoopsie mistake at the beginning of the interview! In this episode you will learn: How to build your personal brand and consistently put out content even if you are a solopreneur or have limited budget or time (3:32) How long it takes to generate ROI and leads from SEO vs social media (11:29) How to do SEO effectively on a budget (14:03) At what point you should stop using AI to create content (15:11) Working with Influencers vs micro influencers and which has the best return on investment (16:02) How he balances 2 little kids and what his work week looks like (26:13) LINKS: -FREE DOWNLOAD: 10 Tips to Make Better Video In Less Time (To Grow Your Revenue) click here -Follow host Kim Rittberg on Instagram & Subscribe to Kim's YouTube Channel