Podcasts about seo search engine optimization

Maximize ROI: SEO vs PPC Strategies for Business Growth with SEO Expert, ⁠⁠Favour Obasi-ike, MBA, MSIn this enlightening episode, we delve into the ROI strategies of SEO versus PPC, equipping businesses with the knowledge on how to optimize their advertising efforts. SEO, known for its long-term benefits, plays a critical role in building website authority and fostering customer relationships, leading to sustainable growth. In contrast, PPC offers immediate visibility, perfect for urgent marketing needs.Join SEO expert Favour Obasi-ike as he shares targeted insights into these advertising strategies, emphasizing the importance of high-quality content and a well-structured website.This episode is essential for businesses aiming to refine their online presence and make informed marketing decisions. Discover how a balanced approach can align with your unique business goals and resources.Frequently Asked Questions: SEO vs. PPCWhat are the fundamental differences between SEO and PPC?SEO (Search Engine Optimization) and PPC (Pay-Per-Click) are both forms of online advertising aimed at increasing visibility and driving traffic, but they operate on different principles. SEO is considered "organic advertising," focusing on optimizing a website to rank higher in search engine results naturally over time. This involves consistent effort to improve content, structure, and authority, ultimately earning traffic without direct payment per click. PPC, on the other hand, is "paid advertising" where businesses pay a fee each time their ad is clicked. This allows for immediate visibility and can generate traffic quickly, but it requires a direct monetary investment for every interaction. While both aim to attract attention and retention, SEO builds a long-term, compounding asset, while PPC offers more immediate, controlled exposure.What are the typical conversion rates for SEO and PPC?According to the Fire US Marketing, the average SEO conversion rate in 2025 is projected to be 2.4%. This represents a slight increase from 2.2% in the previous year, indicating that SEO remains a viable and growing strategy. In contrast, the conversion rate for PPC (pay-per-click) is significantly lower, dropping to 1.3%. This suggests that while PPC can deliver quick traffic, the quality of that traffic in terms of conversion to desired actions (like sign-ups or purchases) may be lower compared to organically acquired traffic.Why is building content on a website crucial before investing in paid advertising?Without existing content, a website lacks the "real estate" to convert visitors into valuable leads or customers. Creating numerous pages, blogs, and resources transforms a basic website into a "candy store" that offers value and encourages longer engagement (higher sessions per page). Running ads to a content-rich website means you're investing in a well-established ecosystem that can provide a better return on ad spend and build lasting relationships, rather than just driving fleeting clicks.Access to Resources ⬇️Need SEO services?>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our club community for exclusive information

Google Search Engine Optimization (SEO) vs Pinterest Search Optimization (SEO) for Businesses focuses on the importance of search engine optimization (SEO) for businesses, contrasting Google SEO and Pinterest SEO. I emphasize that Google is used for high-intent searches (immediate answers), while Pinterest is used for planning and discovering interests. Both platforms are crucial and complementary for online business visibility and growth, citing examples of successful implementation. Additionally, this discussion touches on the rise of AI in search and new concepts like "Agentic SEO" and "LLMs.TXT", highlighting the need for businesses to adapt their strategies to remain searchable and relevant. I also address the practical aspects of connecting websites to platforms like Google Search Console and Pinterest, and encourages consistency and tenacity in marketing efforts.Frequently Asked QuestionsGoogle SEO vs Pinterest SEO: Key Difference?Google SEO targets users with high intent seeking immediate solutions. Pinterest SEO engages users in discovery mode, planning or browsing visual ideas. Both require distinct strategies based on user mindset.Why Use Both Google and Pinterest for Business GrowthGoogle drives high-intent search traffic. Pinterest captures visual planners and explorers. Together, they expand reach, tap into different user intents, and boost website traffic.What is Agentic SEO?Agentic SEO means creating valuable content that AI search engines like ChatGPT can cite. This boosts authority, improves visibility, and helps your site become a trusted source in AI-driven results.Why Connect Your Site to Google Search Console and BingGoogle Search Console and Bing Webmaster Tools help you verify site ownership, control indexing, and access search performance data. Connecting ensures your site is visible and properly managed on search engines.More Resources ⬇️>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our club community for exclusive information

Earned media opportunities for SEO (Search Engine Optimization) and PR (Public Relations), specifically discussing how to create "power pages" on your website is in this episode.Focusing on the importance of having a strong online presence to leverage media features effectively, emphasizing that sending traffic to your own website first is crucial for building authority and gaining brand equity. We touched on using tools like Ahrefs to check domain authority, analyzing a platform's social media presence, and the strategic advantages of using platforms for Pinterest SEO for long-term visibility and traffic generation due to its unique features and user behavior. The discussion also explores the increasing role of AI tools in content creation and marketing strategies.FAQs on Earned Media Opportunities for SEO and PR1. What are earned media opportunities and why are they important for businesses?Earned media refers to publicity gained through promotional efforts other than paid advertising, essentially media exposure that is "earned" through relationships, content creation, and engagement. These opportunities are crucial for businesses because they can significantly boost your search engine optimization (SEO) and public relations (PR) efforts. By being featured on external platforms like radio, TV, podcasts, magazines, or websites, you gain exposure to new audiences and build brand authority. This exposure, especially when linked back to your website, creates "power pages" – pages on your site that receive significant traffic and engagement. This organic traffic and external validation contribute to stronger online presence and brand equity, which are vital for long-term business growth.2. How can I leverage earned media opportunities to benefit my website's SEO?To effectively leverage earned media for SEO, it's essential to ensure that any features or mentions on external platforms directly link back to your website. Instead of directing people straight to the platform where you were featured, guide them to your website first. On your website, you can have a dedicated page (a "power page") that highlights your earned media appearances. This serves as the "first landing" for visitors, establishing your authority and allowing them to explore your content and offerings before clicking through to the external source for more context. This strategy drives valuable organic traffic to your site and builds essential backlinks, which are votes of confidence from other websites that improve your search ranking.3. What is domain authority and why is it important when considering earned media opportunities?Domain authority is a search engine ranking score that predicts how likely a website is to rank in search engine results pages (SERPs). When considering earned media opportunities, it is crucial to check the domain authority of the platform offering the feature. A high domain authority indicates that the platform is credible and trusted by search engines. Getting featured on a website with a high domain authority means that the backlink you receive carries significant weight, positively impacting your own website's domain authority and overall SEO performance. You can use tools like Ahrefs to check the domain authority of both potential media partners and your own website.P.S. We are one episode away from 500 episodes! See you soon!More Resources ⬇️>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our club community for exclusive information

You've already put in so much effort to create an incredible audio experience for your listeners… and then it comes time to write the show notes. Show notes can feel like such an afterthought and yet, they're more important than you think. This week, episode 8 of Successful Podcasting Unlocked answers the question: Are show notes actually important?In this episode, I share:Podcast show notes should be optimized for SEO (Search Engine Optimization).Transcribing your episode can help in creating comprehensive show notes. Expanding on your show notes can be a great way to repurpose content, turning them into a blog post. Adding timestamps and transcripts to show notes can enhance their SEO-friendliness.Be sure to tune in to all the episodes to receive tons of practical tips, tricks, and advice as I answer all your podcasting questions. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to follow, rate and review the podcast and tell me your key takeaways!CONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! LINKS MENTIONED IN THIS EPISODEOtter.AI*Riverside**affiliate linkProud member of the Feminist Podcasters Collective.

In this episode of Beyond the Systems podcast, I chat with Jess Freeman, award-winning founder of Jess Creatives who has spent over 14 years transforming websites into high-impact business assets. We dive into the world of SEO (Search Engine Optimization) and why it might be the most underrated form of business self-care you've been overlooking!Jess shares her journey from small-town Kansas with limited exposure to entrepreneurship to building a thriving web design business. We explore why SEO often feels overwhelming to beginners, and Jess breaks down simple, practical ways to improve your website's searchability without getting lost in technical details.One of my favorite takeaways? Jess's perspective that "SEO is self-care" because it allows you to continue attracting clients even when you need to step away from social media. Unlike Instagram posts that disappear into the void within days, SEO-optimized content can bring you clients years later with minimal maintenance. Jess shares a real example of how a blog post she wrote 5-6 years ago recently brought in a new client through Google's AI summary!We also discuss the "full circle" trend in online marketing—how many business owners who abandoned websites for Instagram are now returning to blogging and SEO as social algorithms become increasingly unreliable. Plus, get Jess's take on when you really need a website and why SubStack might not be your best blogging option if you care about SEO.Whether you're feeling burnt out by social media or just want more sustainable ways to attract clients, this episode offers practical tips to get started with SEO without overwhelming yourself. Listen in for Jess's simple homework assignment that could dramatically improve your website's visibility!Resources from this episode:Keyword research tool: Ahrefs Keyword Generator (free version available)Check out Jessica's podcast, BrandWhys!More about Jessica Freeman:Jess Freeman is the award-winning founder of Jess Creatives, and has spent over a decade transforming websites into high-impact business assets. Her no-nonsense approach to web design and digital marketing has helped hundreds of health and fitness businesses boost their online presence without chaining themselves to their screens. Connect with Jessica Freeman:Website: JessCreatives.comInstagram: @JessCreativesConnect with Sam:Website: https://www.systemswithsam.com/services Instagram: https://www.instagram.com/systemswithsam/ ​​LinkedIn: https://www.linkedin.com/in/samwhiz/

This audio focuses on the significance of email marketing SEO for business growth. The speakers emphasize building quality email lists, highlighting strategies like quizzes and social unlocks to gather primary contact information. We explore techniques for effective email engagement, including segmentation, personalized content, and attention to email size and deliverability. The discussion covers technical aspects of email marketing, such as domain reputation and authentication, while also touching upon broader SEO tactics and the evolving landscape of AI search. Ultimately, the conversation underscores the importance of building genuine connections through email and integrating it strategically within a comprehensive marketing approach.Frequently Asked Questions: Email Marketing SEO1. What is the core concept of "email marketing SEO" being discussed? The central idea is that your email marketing efforts and your SEO (Search Engine Optimization) strategies are deeply interconnected and should work together to drive business growth. This involves understanding how elements of your email marketing, such as list building, segmentation, content, and deliverability, influence your overall online presence and reach, much like traditional SEO focuses on website visibility in search engine results.2. Why is building an email list considered so crucial ("The money's in the list")? Building a robust email list is vital because it represents a direct line of communication with an audience that has shown interest in your brand or offerings. Unlike social media platforms where your reach is subject to algorithms and platform stability, an email list provides a more controlled and personal connection. This allows for relationship building, consistent engagement, and targeted promotions, ultimately leading to conversions and long-term customer value. Furthermore, in a landscape where social media platforms can experience downtime or changes in popularity, your email list remains a stable asset.3. How can businesses effectively grow their email list organically, without relying solely on paid advertising? Several organic methods for email list growth were highlighted. Quizzes are a powerful tool for attracting qualified leads by offering value in exchange for contact information. Social unlocks involve gating exclusive content (like unlisted videos or specific information) behind an email signup form on social media. Offering valuable content like ebooks as downloads also encourages sign-ups. Additionally, consistently creating valuable content through platforms like podcasts and YouTube can naturally drive interested individuals to your email list.4. What role does segmentation play in effective email marketing, especially with a large list? Segmentation is crucial for managing and engaging a large email list effectively. By dividing subscribers into smaller groups based on shared characteristics (e.g., interests indicated through quiz responses or website activity), you can send more targeted and relevant content.5. Why is the "welcome sequence" considered the most underrated email marketing sequence? The welcome sequence sets the crucial first impression for new subscribers. Just like a welcoming experience in a physical store, a thoughtful and engaging welcome email sequence can make subscribers feel valued and understood. This initial interaction lays the foundation for the entire customer relationship, influencing how they will perceive and interact with your future emails and your brand as a whole. A positive welcome can significantly improve long-term engagement and retention.How to stay connected with me

In this episode, Jon will be sharing about the need (still) for SEO (Search Engine Optimization), and how you can leverage your content for multiple ways and strategies. To watch this content, go here: https://youtu.be/HZ7qN-1BTVE

In this podcast, I'm continuing with the theme of press releases because I want to kick off the year strong and invite you to a fantastic FREE workshop.   Come create impactful press releases with me, live! When?

In this week's episode of The Marketing Corner, host Shawn Campbell dives deep into the world of digital marketing with special guests Jordan Fernandez and Chris Fill. These two digital marketing powerhouses bring a wealth of knowledge and insights to the table, making this a must-listen for entrepreneurs and small business owners looking to thrive in today's competitive online landscape.

In this episode, Eric speaks with Brandon Lebowitz, founder of SEO Optimizers. Brandon has been optimizing websites since 2007, and his expertise spans across ranking on Google, building YouTube presence, understanding keywords, and more.  They discuss how SEO has changed over the years, the impact of AI on search engine optimization, and the strategic value of content.  Brandon shares practical tips to help you maximize visibility, including methods for keyword research, understanding alt text for images, and building authority through backlinks.  He even touches on how file names for images, videos, and audio files can make a difference in rankings.  Tune in for actionable insights into boosting your website's search performance and expanding your digital reach. Key Takeaways: What is SEO? SEO (Search Engine Optimization) is the process of ranking websites on search engines like Google to attract free traffic, avoiding the need for paid ads. While Google is the primary platform, SEO tactics can apply to other search engines and platforms like Amazon, Yelp, and YouTube. The Importance of Keyword Research Keywords are terms people type into search engines to find information. Brandon emphasizes using long-tail keywords (phrases with two or more words) because they typically attract users with a higher intent to purchase or engage. Using free tools like Google Keyword Planner helps to identify high-traffic keywords and tailor content accordingly. File Names and Alt Text To optimize multimedia files for search engines, Brandon advises using descriptive, keyword-rich file names for images, videos, and audio files before uploading them. For images, adding relevant alt text (alternative text) enhances accessibility and searchability. SEO for YouTube With YouTube's integration into Google's ecosystem, optimizing YouTube videos is vital. Brandon recommends adding keywords to the video title, description, tags, and file name before uploading. Embedding YouTube videos on websites can boost views and is often more effective than linking. Adapting to AI in SEO AI tools like ChatGPT have transformed content creation and search behaviors, but Brandon highlights that Google prioritizes accuracy. While AI can help generate ideas, it's essential to ensure information is accurate and beneficial for users to align with Google's helpful content guidelines. Understanding Google's E-E-A-T Guidelines Experience, Expertise, Authority, and Trust (E-E-A-T) are factors Google values for ranking. Websites, especially in fields like health or finance, should demonstrate these qualities through backlinks and authoritative content to build credibility. Social Media and Search Behavior Shifts Although some users are searching on platforms like Instagram and TikTok, Google remains the top choice for businesses like SEO. However, Brandon mentions that businesses should focus on the platforms where their audience is active and adjust accordingly. Actionable Tips: Conduct Thorough Keyword Research: Use tools like Google Keyword Planner to identify high-traffic keywords, including variations in singular and plural forms. Optimize File Names and Alt Text: Name your image, video, and audio files with clear, relevant keywords. Use alt text for images to improve accessibility and help Google understand your content. Embed YouTube Videos: Embedding YouTube videos on your website, instead of just linking, boosts engagement and helps rank your videos better on YouTube. Test Content Formats: Experiment with different content formats (short-form, medium-form, long-form) on YouTube to see what resonates with your audience. Leverage AI Responsibly: Use AI tools for idea generation, but ensure content accuracy. Google's helpful content update rewards genuine, accurate information. Adhere to E-E-A-T Standards: Focus on building expertise, authority, and trust with quality backlinks and authoritative content. You can find more about Brandon's SEO strategies on his website, where he's offering a free SEO analysis and additional resources. Special Offer for Listeners: Brandon is providing a free website analysis for SEO insights. Head over to SEO Optimizers - Free SEO Gift to access this exclusive offer and other valuable SEO resources.

Achieving Marketing Triumph: The Key Role of User-Generated ContentIn the latest episode of our podcast, host Josh interviews Nick Smith, president of Loud Canvas, a digital marketing company with over 20 years of experience. They discuss the evolution of marketing strategies, the rise of user-generated content (UGC), and the essential elements of successful partnerships between businesses and marketing providers. This blog post summarizes the key insights from the episode, providing actionable advice to enhance your marketing efforts.Nick Smith introduces Loud Canvas, highlighting its reputation for reliability and excellence in digital marketing. The company serves a diverse clientele, from small local businesses to Fortune 100 companies, and offers a comprehensive suite of services, including marketing strategy, implementation, data analytics, and reporting. This broad range of services allows Loud Canvas to cater to various industries and meet the unique needs of their clients. A significant trend discussed is the growing emphasis on UGC, which adds authenticity and can be cost-effective. Nick stresses the importance of tracking UGC performance through data analytics and establishing key performance indicators (KPIs) to refine marketing strategies.Josh highlights the extensive services offered by Loud Canvas, such as paid advertising, SEO, social media management, and video production. Nick explains how the company evolved into a full-service agency to meet client needs, emphasizing the importance of understanding client goals and offering customized solutions. He shares insights on choosing the right marketing partner, managing expectations, and ensuring transparency in reporting. The episode concludes with Nick inviting listeners to explore Loud Canvas's services and Josh encouraging listeners to subscribe for more inspiring content. This episode is a valuable resource for entrepreneurs seeking to enhance their marketing strategies and build meaningful partnerships in digital marketing.About Nick Smith:With more than 10 years of experience in the Information Technology (IT) industry, Mr. Nick Smith is a data-driven technology leader who delivers strategic operational and marketing results in volatile markets. Recent successes include the application of artificial intelligence (AI) and machine learning (ML) to rapidly generate insights for clients that would be unachievable via any other methodology. Leveraging his extensive expertise in a wide variety of digital disciplines, Smith has delivered hundreds of high yield digital tools and campaigns in the higher education, enterprise solutions, banking, and pharmaceutical industries. Whether acting as a team leader or member, he adheres to – and inspires – a ‘people first' approach, clear communication, teachability, executional excellence, and a “whatever it takes” attitude. When he's not building artificial neural networks or unraveling digital spaghetti, you can find him road tripping the country with his family, performing music, and debating the multiverse.About Loud Canvas:Loud Canvas Media is a local digital marketing company specializing in website design and development, SEO (Search Engine Optimization), and website hosting and support. With over 15 years of experience, the company has been dedicated to creating quality websites and enhancing social media and brand awareness for small businesses and non-profits.Each member of Loud Canvas possesses a specific set of complementary professional skills that combine to form an optimal team capable of managing projects of any size. From web design to mobile app development, and from social media marketing to search engine optimization, the team is equipped to tackle any web or digital marketing challenge.The company's guiding principles are communication, customer service, and support. Loud Canvas does not simply create a...

I chat with Elston, founder of Tiny Host. We dive into his journey as an indie maker, his early interest in web design, and the founding of Tiny Host. We discuss validating business ideas, building Tiny Host from an MVP to a user-friendly tool, and the importance of user feedback and market research. We also touch on scaling challenges and the differences between startups and indie making. It's an insightful conversation for any aspiring indie entrepreneur!Tools and WebsitesTiny Host: (00:06:36) tinyhost.comGoDaddy: (00:07:05) godaddy.comS3 (Amazon Simple Storage Service)**: (00:12:05) aws.amazon.com/s3Reddit: (00:21:03) reddit.comGitHub Pages: (00:23:16) pages.github.comWebflow: (00:26:23) webflow.comAdobe InDesign: (00:26:53) adobe.com/products/indesign.htmlSeth Godin: (00:25:59) seths.blogNFTs: (00:40:02) opensea.ioTwitter: (00:40:33) twitter.comInstagram: (00:41:06) instagram.comSEMrush: (00:46:57) semrush.comAhrefs: (00:46:57) ahrefs.comSpyFu: (00:50:09) spyfu.comNotebook LM: (00:56:49) notebooklm.comConcepts and TechniquesMarket Research: (00:15:21)SEO (Search Engine Optimization): (00:17:37)Jobs to be Done Framework**: (00:52:09)Backlinking: (00:49:15)SEO Strategy: (00:55:53)Content Lifecycle: (01:05:23)SEO and YouTube Crossover: (01:04:20)TimestampsIntroduction to the Podcast (00:00:00)  Tiago welcomes listeners and introduces Elston Elson, the founder of Tiny Host.Elston's Background (00:01:01)  Elston shares his journey, living between Lisbon and London while exploring his future.Exploring Validation and Growth (00:02:43)  Tiago outlines the episode's focus on validating business ideas and scaling businesses.Elston's Early Interests (00:03:07)  Elston recounts his teenage interest in web design and the start of his tech career.Corporate Experience (00:04:40)  Elston discusses his dissatisfaction with corporate life and desire for independence.Transition to Indie Making (00:05:42)  Elston explains his shift to the indie maker community and the appeal of independence.Acquiring TinyHost.com (00:06:36)  Elston describes the process of acquiring the domain TinyHost.com and negotiating the price.Domain Acquisition Process (00:07:05)  Elston details how he secured the domain through GoDaddy and the negotiation process.Choosing a .com Domain (00:08:41)  Elston explains the reasoning behind opting for a .com domain for credibility.Tiny Host Overview (00:11:05)  Elston introduces Tiny Host as a simple drag-and-drop web hosting tool for non-technical users.MVP of Tiny Host (00:12:05)  Elston describes the initial MVP and the feedback received from early users.Simplicity in Product Design (00:13:42)  Elston emphasizes the importance of simplicity in technology and user experience.Validating Ideas (00:14:47)  Tiago and Elston discuss the key indicators of validating a business idea.Different Validation Techniques (00:15:21)  Elston shares his approach to validation, focusing on personal experience rather than market research.Finding Distribution Channels (00:16:40)  Elston talks about the importance of finding effective distribution channels for growth.Building Based on Search Demand (00:17:37)  Elston suggests building products that align with what people are actively searching for.Challenges in Replicating Success (00:18:34)  Tiago reflects on the difficulties of replicating past successes with new projects.Feedback on Tiny Host (00:19:28)  Elston shares insights on the feedback received during Tiny Host's early days and its significance.Tiny Host Launch and Initial Growth (00:20:24)  Elston discusses the slow initial growth of Tiny Host and early user feedback.Reddit as a Distribution Channel (00:21:03)  Elston shares how they gained their first 200 users through Reddit in a few weeks.Identifying a Legitimate Business (00:21:39)  Elston reflects on realizing Tiny Host was a legitimate business after finding a distribution channel.Pivoting Market Focus (00:22:19)  Elston explains how he shifted focus from technical users to non-technical users who appreciated the product.Changing Marketing Strategy (00:24:18)  Elston describes the impact of rephrasing their product's headline to attract the right audience.Feedback from Users (00:25:07)  Elston discusses dealing with negative comments and the importance of understanding target audiences.Identifying Ideal Customers (00:26:23)  Elston outlines the characteristics of customers who love Tiny Host and their specific needs.Understanding User Needs (00:28:11)  Elston explains how he researched user behavior to identify and engage with the right audience.Building Partnerships (00:30:28)  Elston describes how he reached out to partner products to enhance distribution and visibility.Collaboration Strategies (00:31:08)  Elston shares insights on organizing partnerships, offering solutions, and building relationships.Cold Outreach Effectiveness (00:33:37)  Elston emphasizes the importance of personalized outreach in successful cold emailing for partnerships.Learning from Data (00:34:56)  Elston discusses using data to identify potential partners and tailor outreach strategies.Partnership Integration Challenges (00:36:00)  Elston reflects on the difficulties of technical integrations with partner products and alternative collaboration methods.Patience in Indie Entrepreneurship (00:38:04)  Elston emphasizes the need for patience and long-term commitment in indie projects compared to VC-backed startups.Dealing with Comparisons (00:39:16)  Elston acknowledges feelings of demotivation when comparing progress with others' success stories on social media.The Impact of Social Media on Perception (00:40:02)  Discussion on how social media promotes success stories over failures, affecting audience expectations.Challenges of Authenticity on Social Media (00:41:06)  Exploration of the disparity between social media portrayals and real-life experiences, emphasizing genuine conversations.Shitposting as a Growth Strategy (00:42:23)  Debate on the effectiveness of shitposting for audience growth and its implications for online engagement.The Role of Sensationalism in Content (00:43:57)  Analysis of how sensationalist content triggers engagement and its impact on public discourse.SEO Strategy Insights (00:45:59)  Introduction to the importance of SEO strategies for driving website traffic and engagement.Keyword Research Tools (00:46:57)  Advice on using tools like SEMrush and Ahrefs for effective keyword research in SEO.Content Creation for SEO (00:47:01)  Discussion on the importance of creating relevant content that aligns with identified keyword opportunities.Technical SEO Considerations (00:49:15)  Overview of technical aspects of SEO, including backlinks and keyword placement for improved ranking.Quality Content vs. AI-Generated Content (00:54:09)  Discussion on the challenges of using AI for content creation and the importance of quality writing.Finding New Keywords (00:57:35)  Strategies for discovering new keywords through competitor analysis and product development.Leveraging New Product Features for SEO (00:58:23)  Exploration of how new product features can create additional keywords and drive traffic.YouTube as a High Intent Platform (01:00:07)  Discusses the effectiveness of YouTube for building trust and long-term engagement with potential customers.Measuring Conversion from YouTube (01:00:59)  Explores the challenges in accurately measuring conversion rates from YouTube traffic to paid customers.Content Creation Strategy (01:01:44)  Details the process of creating content across multiple platforms, starting with landing pages, then blog posts, and videos.Hiring for Video Creation (01:05:50)  Discusses the challenges of hiring video creators and strategies for finding affordable talent.Investment and Scaling Considerations (01:08:00)  Considers the implications of receiving investment and the importance of strategic spending in business growth.Personal Goals and Business Growth (01:11:12)  Elston shares his personal milestone of achieving $1 million in revenue and its significance.Confidence and Decision Making (01:14:05)  Explores how success in business can impact personal confidence and decision-making abilities.Navigating Confidence and Reality (01:16:31)  Discusses the balance between confidence in business and maintaining perspective in personal life and other fields.Political Views as an Indie Maker (01:19:01)  Discussion on how becoming an indie maker has influenced political inclinations.Access to Capital and Political Alignment (01:19:12)  Elston reflects on how access to capital affects political perspectives.Changing Perspectives on Politics and Business (01:19:27)  Elston shares thoughts on the intertwining of politics, power, and business.Annoyances with Political Issues (01:19:53)  Tiago expresses frustration with political situations, particularly in Texas.Final Thoughts and Gratitude (01:20:22)  Elston prepares to leave, prompting final questions and reflections.Closing Remarks and Community Support (01:20:34)  Tiago thanks Elston for participating and wishes him success with Tiny Host.[object Object]

In this week's episode, we explore some essential strategies for boosting your visibility as an author, focusing on the role of author websites, SEO, and a range of marketing techniques. Our guest, Jennifer Vance, marketing director of Books Forward, shares her expertise on how authors can make the most of their online presence. While many authors understand the need for a website, not all are using them to effectively drive traffic, attract new readers, and increase overall visibility. Even a well-designed site can be limited if it's not easily discoverable. Jennifer breaks down SEO (Search Engine Optimization), a crucial yet often overlooked aspect of online marketing, explaining how even a basic understanding can mean the difference between a thriving website and one that fades into obscurity. But she also stresses that having a strong website is just one piece of the puzzle. Diversifying your marketing approach—whether through social media, collaborations, or targeted ads—is key to building your author brand and ensuring long-term success.   Jenn Vance https://booksforward.com/   Hidden Gems Need our help publishing or marketing your book?  https://www.hiddengemsbooks.com/author-services/   All episode details and links:  https://www.hiddengemsbooks.com/podcast

Flute 360 | Episode 304: “Killing the Starving Artist Mentality - SEO Strategies for the Modern Flutist with Dr. Tonya Lawson” In Episode 304, Dr. Heidi Kay Begay chats with Dr. Tonya Lawson about breaking free from the "starving artist" mentality through strategic use of SEO (Search Engine Optimization). Tonya shares her journey from academia to becoming a multi-passionate entrepreneur, explaining how she built income streams through SEO, and how musicians can implement these strategies to grow their online presence. Whether you're a musician looking to boost your website's visibility or a creative wanting to monetize your work, this episode is packed with actionable advice to help you thrive in today's digital world. Main Points: Breaking the Starving Artist Mentality: Dr. Lawson explains how musicians can create multiple income streams by leveraging SEO and building a strong online presence. SEO Basics for Musicians: Learn what SEO is and why it's essential for musicians and creatives looking to thrive in today's digital landscape. Actionable SEO Tips: Dr. Lawson shares simple, effective tips that musicians can start implementing right away to optimize their websites for search engines and attract their ideal audience. Guest's Links: Dr. Tonya Lawson's Website Dr. Tonya Lawson's SEO Membership – please let her know that Heidi sent you! Dr. Tonya Lawson's YouTube Dr. Tonya Lawson's LinkedIn Call to Action #1: Register now for the Flute 360 Accelerator Program happening on October 26th, 2024! Special guest Dr. Dennette Derby McDermott will lead a deep dive into Baroque music and career advice! The live session is scheduled for 10/26/24 from 11:00 AM to 1:00 PM CT. Register Here – click me! Call to Action #2: Join Dr. Tonya Lawson's SEO Membership! Get expert guidance on how to grow your online presence and optimize your website for search engines. Learn the latest SEO techniques to help your business thrive! Sign up for the membership here! Follow Heidi: Follow Flute 360 via TikTok! Follow Flute 360 via Instagram! Follow Flute 360 via Twitter! Follow Flute 360 via LinkedIn! Follow Flute 360 via Facebook! Subscribe to the Flute 360's YouTube Channel! Join the Flute 360 Newsletter! Join the Flute 360 Family's Facebook Private Group!

Are you a mom-fluencer looking to grow your audience and make your amazing content more visible?

Send us a textWant to bring your inventing journey to the show? inventpodcast@gmail.comIWM Engineer; Lance at https://www.freelancedesigns.ca/Big thanks to Elena of "Cozy Clip" The worlds first flexible and comfortable claw clip for hair. Wether you're driving, lounging or working out.. nobody got time for a plastic clip jamming into your head!https://thecozyclip.com/The Invent With Me Podcast⬇️Spotifyhttps://open.spotify.com/show/2YAZqvv...⬇️Applehttps://podcasts.apple.com/us/podcast...Episode brought to you by TorkStrap spring loaded cargo straps. Easy Use tie-downs. No ratcheting, no snapping. Load Safe, Load Smart.https://torkstrap.com/Episode Brought to you by Quick Tie Down Anchors.  Simple anchoring solutions for docks, decks, trailers and more. Easy, strong and safe anchor points for your cargo.https://quicktiedownanchors.com/In this episode of Invent With Me, we dive into the world of manufacturing and selling strategies for inventors looking to bring their products to market. Grant, the inventor of the TorkStrap, speaks with Elena, the creator of the Cozy Clip—a flexible and comfortable claw clip for hair. Together, they explore the challenges of finding the right manufacturer, perfecting your product, and positioning it in the marketplace.Introduction (00:00 - 02:00):We start by welcoming Elena, an avid listener of the podcast, who shares how she found inspiration and guidance from previous episodes. This sets the stage for a deep conversation on the steps required to take a product from concept to launch.The Challenges of Manufacturing (02:01 - 16:00):Elena opens up about her struggles in finding the right materials and manufacturing partners for her unique hair clip. Together with Grant, they discuss the nuances of selecting the right plastic blend, adhesive, and tension strength. Grant explains the importance of doing your research and being persistent in finding a manufacturer who understands your vision. Whether it's through Alibaba or direct connections, knowing what to look for can save time and money in the long run.Prototyping and 3D Printing (16:01 - 22:00):This section covers the importance of 3D printing in prototyping products. Elena shares how she used this method to test the strength and flexibility of her design before committing to full-scale production. The conversation highlights why testing at small scales can help perfect the product, making the transition to full production smoother.Manufacturing in China and Cost Negotiations (22:01 - 35:00):Grant shares insights from his experience working with manufacturers in China. He discusses mold costs, injection molding techniques, and the importance of building a relationship with your factory. By cutting out brokers and negotiating directly with manufacturers, inventors can lower costs and maintain quality. For example, Grant connects Elena with a vetted contact in China, ensuring she can scale production while keeping her costs low.Selling Strategies for Inventors (35:01 - 45:00):Once the product is ready for market, selling becomes the next big hurdle. In this part of the conversation, Grant emphasizes the importance of having a strong online presence. He explains how to use SEO (Search Engine Optimization) and YouTube videos to dominate search results and gain organic traffic. With firsthand examples from his business, he highlights why platforms like Amazon and social media are crucial for reachiThe Invent With Me Podcast, where each week we help aspiring inventors and product creators to turn their innovative ideas into reality. Join us on youtube to have the ultimate show experience! www.youtube.com/@inventwithme

Gresham Harkless explains the concept of SEO (Search Engine Optimization) and how it involves working backward from understanding client problems to creating content that addresses those needs.   Gresham discusses his experience with public speaking and how facing fears gradually can help overcome them.   He highlights the importance of taking small steps to reduce the power of fear and build confidence.   Gresham emphasizes the importance of recognizing and capitalizing on skills that people are willing to pay for.   Gresham explains how being featured on HARO and similar platforms can enhance credibility and generate high-quality backlinks.   Business Pillar: Strategy | Visibility   Episode Link: Creating a Stand-Out Online Brand Identity   Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.  I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

In this episode of Dietitian Boss, host Libby Rothschild, CEO and founder of Dietitian Boss, delves into the fundamental principles of SEO (Search Engine Optimization) tailored for online dietitians. She emphasizes the importance of SEO in increasing online visibility and attracting clients. Libby covers essential strategies such as keyword optimization, creating high-quality content, and optimizing website structure and speed. She also discusses the significance of off-page SEO, local SEO, and the evolving trends in advanced SEO tactics like voice search and video optimization. For actionable steps and ongoing support, dietitians are encouraged to explore Dietitian Boss's membership, The Library, aimed at empowering business growth through comprehensive marketing strategies. What you'll learn from this episode: The significance of SEO (Search Engine Optimization) for online visibility and client acquisition. Understanding SEO basics: keywords, search engine algorithms, and content relevance. Differentiating between short-tail and long-tail keywords and their impact. Strategies to optimize website content for SEO, including using natural keyword integration. Technical aspects of SEO: meta tags, headers, and website structure for better indexing. Importance of site speed, mobile optimization, and user-friendly URLs. Off-page SEO tactics: building backlinks and leveraging local SEO for geographic targeting. Creating SEO-friendly content types such as blogs, videos, and infographics. Metrics and analytics tools to measure SEO success and refine strategies. Avoiding common SEO pitfalls like black hat practices and duplicate content. Future trends in SEO: voice search optimization, video SEO, and adapting to AI advancements. Connect with Libby: Instagram: @libbyrothschild | @dietitianboss YouTube: Dietitian Boss Are you ready to get support? Team Dietitian Boss offers support to help you start, grow and scale your private practice. Book a call to learn more about what options we offer to help you based on your stage of business. Discover the seamless experience of Practice Better through our referral link! Join us on a journey of enhanced wellness and efficiency. Start here! Join our membership The Library HERE Want to learn how to create passive income? Download our free 5 steps guide here. Download our free guide: Attract Clients in 60 Minutes a Week Using Instagram. Want to hear client success stories? Review here.

This episode explores the power of SEO (Search Engine Optimization) in driving significant website traffic growth. SEO expert WPBeginner shares real-life case studies showcasing the impact of well-implemented SEO strategies.Key Takeaways:Building a Strong SEO Foundation:Establish a comprehensive SEO foundation for optimal organic traffic growth.Case Study: Sporked.com boosted traffic by 1,036% YoY using Google's E-E-A-T principles (Expertise, Experience, Authoritativeness, and Trustworthiness).Essential SEO Tools:All in One SEO: https://aioseo.com/Google Search Console: https://search.google.com/search-console/aboutGoogle Analytics: https://analytics.google.com/Semrush: https://www.semrush.com/Keyword Research Strategies:Conduct thorough keyword research to optimize your content for relevant search terms.Consider a balance between search volume and keyword difficulty (target less competitive keywords initially).Case Study: Content Authority grew traffic by nearly 300% by targeting misspelled keywords.Content is King:Consistently publish high-quality content to attract and retain visitors.Case Study: Golfer Geeks increased traffic by 190% through strategic content marketing, proactive updates, and FAQ schema markup to rank for untapped keywords.Content Optimization Tips:Regularly update existing content to maintain freshness.Implement FAQ schema markup to enhance content discoverability.Optimize images for better click-through rates on search engine results pages (SERPs).The Power of Schema Markup:Utilize schema markup (HTML code) to provide search engines with richer information about your content, improving discoverability.Case Study: Iowa Girl Eats, a gluten-free food blog, achieved a 508% traffic increase by prioritizing user-centric content and schema markup.Link Building Strategies:Internal linking structures help users navigate your site and inform search engines about content hierarchy.Backlinks from reputable websites enhance your site's authority and credibility. Consider:Mentioning and linking to relevant third-party sources.Reaching out to industry blogs for guest posting opportunities.Creating high-value content (industry research, statistics posts, case studies, tools, and infographics) to attract backlinks naturally.Case Study: Explore.com quadrupled its traffic by focusing on backlinks, schema markup, and targeting long-tail keywords that competitors overlooked.Measuring SEO Performance:Track your SEO progress using analytics tools like Search Console, Google Analytics, and Semrush.Case Study: Meshki, a fashion brand, witnessed a 589% increase in UK traffic by leveraging review schema and monitoring branded keywords.If you liked this episode, then please subscribe to our YouTube Channel for WordPress video tutorials. Or watch our Podcasts on YouTube. You can also find us on Twitter and Facebook.

What are the top 15 SEO tactics for SaaS businesses? In today's competitive SaaS (Software as a Service) landscape, mastering SEO (Search Engine Optimization) can be a game-changer for attracting new customers and fueling business growth. In this episode of the Payback Time Podcast, host Sean Tepper sits down with Sam Dunning, Founder at Breaking B2B and a seasoned SEO expert, who shares valuable strategies on how SaaS businesses can harness the potential of SEO to optimize their online presence and effectively generate leads. Key Timecodes (00:35) - Show intro and background history (07:12) - Deeper into his pricing journey background (10:04) - Understanding his SEO business strategies (14:01) - Commercial break (TYKR) (22:53) - Deeper into his technical strategies for entrepreneurs (29:34) - How many words he recommends as a tactical approach for SEO (31:24) - Understanding his video strategy (32:53) - A bit about AI in search engines (36:03) - How to deal with competition (37:47) - Guest hot tips (41:28) - A key takeaway from the guest (47:17) - Guest contacts

In this episode of the Private Practice Elevation podcast, host Daniel Fava interviews special guest Steve Cuffari, a marriage and family therapist and current client of Private Practice Elevation about his experience investing in SEO for his private practice.   Daniel and the Private Practice Elevation team have been helping Steve expand his practice's visibility through SEO (Search Engine Optimization) for about two years now.    Steve shares his journey of transitioning from working at an organization to starting his own private practice - without taking insurance from the get-go.    He discusses the importance of investing in a website and SEO to attract clients and shares valuable insights on honing your message, tracking numbers, and staying competitive.    Steve's story is a testament to the power of facing fears and investing in yourself to achieve success in private practice.    Tune in to learn from his experiences and gain valuable tips for your own practice. In This Episode, You'll Learn: What led Steve to invest in a new website and especially place a high emphasis on SEO Why he chose to work with Private Practice Elevation The importance of facing his own fears and realizing that his own growth was worth investing in What made Steve stay the course and continue working on SEO for two years running The challenges he faced over the course of long-term SEO strategy building How we had to pivot his SEO approach at times to make sure his ideal local client could find him How SEO has impacted Steve's business for the better The key lessons Steve learned and things you need to know before you invest in SEO for your private practice The importance of knowing your numbers and tracking the data related to your website and conversions This Episode Is Brought To You By   Alma is on a mission to simplify access to high-quality, affordable mental health care by giving providers the tools they need to build thriving in-network private practices. When providers join Alma, they gain access to insurance support, teletherapy software, client referrals, automated billing and scheduling tools, and a vibrant community of clinicians who come together for education, training, and events.   Learn more about building a thriving private practice with Alma at helloalma.com/elevation. Links mentioned in this episode: In Touch Family Counseling - Steve's Private Practice Private Practice Elevation's SEO services Book - Donald Miller's Building A Storybrand (affiliate link)   

Are you a solopreneur looking to scale your business without bringing on an entire team?  In this week's episode, I am thrilled to introduce you to Jessica Freeman, owner of Jess Creatives.  As a seasoned website designer and SEO strategist, Jess shares her insights on building a successful solopreneur business and optimizing SEO efforts. Jess Freeman is the creative force behind Jess Creatives. With a background in website and graphic design, Jess started her journey in college and took her business full-time in 2014 when she was just 24 years old.  She provides comprehensive web design and SEO services, including hands-on SEO for clients ranging from brick-and-mortar shops to solo business owners. Her story is of hard work, efficiency, and continuous adaptation to the evolving digital landscape. Jess shares that automation tools and software are crucial to managing her business without a larger team. Tools like HoneyBook streamline her client onboarding process, and automated social media management tools like Social Bee help maintain a consistent online presence. Jess emphasizes the importance of having a structured, efficient workflow and not getting bogged down by perfectionism. One of the main focuses of this insightful interview is SEO (Search Engine Optimization). Jess explains that SEO optimizes website content to rank higher in search engine results. This involves using relevant keywords in a natural and non-spammy way, ensuring web pages provide valuable and comprehensive information to users. Jess emphasizes the importance of not relying too heavily on one marketing channel. Whether it's social media, SEO, or email marketing, diversifying helps ensure business stability. With recent changes on platforms like Instagram and the unpredictable nature of algorithm shifts, having multiple avenues to reach your audience is crucial. We talk about:  00:00 Intro 2:35 Jess's Journey: From Photography to Web Design 6:49 Managing a Solo Business: Tools and Strategies 10:54 Streamlined Client Onboarding Process 16:02 Customizing Websites for Clients 19:21 Understanding SEO Basics 19:46 Common SEO Mistakes 20:18 Optimizing Content for SEO 21:51 SEO Myths and Misconceptions 23:22 Effective Keyword Strategies 23:56 SEO Tips and Best Practices 29:06 Optimizing Images for SEO 32:09 One Piece of Advice Diversifying Your Marketing 34:57 Final Thoughts and Resources   Resources Spotlight Theory: https://spotlighttheory.lisaanne.ca/ Backlink Boss Guide: https://www.jesscreatives.com/backlink-boss/ Connect with Jess Website - https://www.jesscreatives.com/ Facebook - https://www.facebook.com/jesscreativesdesign LinkedIn - https://www.linkedin.com/in/jessfreeman/ YouTube - https://www.youtube.com/channel/UCCis0sjz5ma8PQoztJm4Wmg Threads - https://www.threads.net/@jesscreatives Connect with me Lisa's Website - https://www.lisaanne.ca   Agency Website - https://www.stockmedia.ca Instagram - https://www.instagram.com/LisaAnneCoaching Facebook - https://www.facebook.com/LisaAnneCoaching YouTube - http://www.YouTube.com/LisaAnneCoaching  LinkedIn - www.linkedin.com/LisaAnneCoaching

Want to get ranked higher on Google? Or any search engine for that matter? Here's where to start—today we interviewed Mariah of Mariah's Magazine, She is an SEO Consultant and Expert who breaks down SEO into bite sized pieces that won't make your mind spin!We talked about.... What is SEO (Search Engine Optimization) 2 of the best Google tools that are FREEWhat are the foundations of SEOWhy Blogging and Youtube are great for SEOMariah is an award-winning Organic SEO Consultant & Online Business Educator for entrepreneurs, and host of a top 10% podcast; Curiously Guided. She supports business owners & founders in diversifying their online digital marketing strategies so they can grow their brands in a way that *actually* feels GOOD for them, and aligns with their strengths. Mariah's a firm believer that showing up on Google and organically marketing your business doesn't have to be as difficult & overwhelming as everyone makes it. With 8+ years of experience as an entrepreneur in the online marketing space, she's helped hundreds of clients & students get their websites found on Google by implementing a strategy that feels both doable AND aligned. https://www.mariahmagazine.com Instagram: https://www.instagram.com/mariahmagazineco YouTube: https://www.youtube.com/c/MariahMagazine LinkedIn: https://www.linkedin.com/in/mariahmagazine ⁠https://www.mariahmagazine.com/diy-seo-course/ Start getting media features today: https://www.visibilityonpurpose.com/thecourse Want PR Consulting? The same consulting that has gotten our clients on Entrepreneur, Business Insider, Forbes & more? Email us at info@visibilityonpurpose.com Connect with us on and off the pod! website: ⁠www.visibilityonpurpose.com⁠ Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠ Facebook Community: ⁠https://www.facebook.com/groups/toptiermedia⁠ Youtube: https://www.youtube.com/@visibilityonpurpose

eCommerce Lessen Aflevering 182: Investeren in SEO of Reputatie? eCommerce Lessen Aflevering 182: Investeren in SEO of Reputatie? In deze aflevering van eCommerce Lessen gaan Dries de Gelder en Alexis van Dam in op een cruciale vraag voor veel eCommerce ondernemers: waar kun je het beste in investeren, SEO (Search Engine Optimization) of de reputatie van je webshop? Deze vraag is vooral relevant in een tijd waarin online zichtbaarheid en betrouwbaarheid sleutelfactoren zijn voor succes. Wat Kun Je Verwachten? Belang van SEO: Een overzicht van hoe SEO kan helpen om je webshop hoger in zoekmachineresultaten te krijgen en meer verkeer naar je site te leiden. Belang van Reputatie: Uitleg over hoe een sterke reputatie het vertrouwen van klanten kan winnen en de verkoop kan verhogen. SEO vs. Reputatie: Een diepgaande discussie over de voordelen en nadelen van investeren in SEO ten opzichte van het bouwen aan een sterke reputatie. Strategische Overwegingen: Advies over hoe je een evenwicht kunt vinden tussen SEO en reputatiemanagement, en hoe beide elkaar kunnen versterken. Praktijkvoorbeelden: Case studies van bedrijven die succes hebben behaald door te investeren in zowel SEO als reputatie. Of je nu net begint met je eCommerce onderneming of al een gevestigde speler bent, het maken van de juiste investeringen in SEO en reputatie kan een aanzienlijke impact hebben op je succes. Deze aflevering biedt inzichten en strategieën om je te helpen de juiste keuzes te maken voor jouw bedrijf. Luister nu op Apple Podcasts, Spotify, Google Podcasts, of direct op onze website, en ontdek hoe je een balans kunt vinden tussen investeren in SEO en het opbouwen van een sterke reputatie. Mis deze waardevolle aflevering niet!

Are you trying to grow your branding but don't love social media? No problem, we're here to help. On this “NASM-CPT Podcast,” host Rick Richey is joined by featured guest, James Breese, founder of Strength Matters – a company which specializes in proven strategies to grow your business faster. They'll deep dive into non-social blueprints for growth, including website build and efficiency, SEO (Search Engine Optimization) pointers, the effectiveness of blog posts and how to pick the correct topic, plus much more. If you like what you just consumed, leave us a 5-star review, and share this episode with a friend to help grow our NASM health and wellness community! Did you hear? The most trusted name in fitness is now the most trusted name in sports performance nutrition. Become an NASM Certified Sports Nutrition Coach and optimize performance and recovery. https://bit.ly/3U9StAX

Does SEO bring out the procrastinator in you? Yeah, me too. When it comes to SEO (Search Engine Optimization), many of us don't know what to do or where to start. Well, you're in luck because Sara Dunn is here to show you how easy it can be. In this episode of Design Your Wedding Business, Sara is teaching you the basics of SEO for wedding professionals so that you can break through the overwhelm and finally get started on your SEO. She's sharing simple steps that you can take to get started without spending hours creating new content. Sara Dunn is a Wedding SEO Specialist for wedding planners, photographers, venues, and other wedding professionals who want their websites to rank higher on Google.Topics covered in this episode include:What SEO is and how it works How to rank higher in search results The power of SEO compared to other marketing toolsIf you want to see your business at the top of the Google results page, tune in. I would love to connect on Facebook: www.facebook.com/DesignYourWeddingBusiness & Instagram: www.instagram.com/design_your_wedding_business!Resources Mentioned:Visit Sara's Website: https://saradoesseo.com/ Get Sara's Wedding Blog Template: https://saradoesseo.com/wedding-blog-post-template/ Sign Up for the Wedding SEO Bootcamp: https://saradoesseo.com/wedding-seo-bootcamp/ Follow @saradoesseo on Instagram: https://www.instagram.com/saradoesseo/ Follow @saradoesseo on TikTok: https://www.tiktok.com/@saradoesseo Follow Sara on Facebook: https://www.facebook.com/SaraDoesSEO/ Show notes available at: designyourweddingbusiness.com/design-your-wedding-business-podcast/Want to find out which of the 8 CEO's your business needs you to be and the tasks that will benefit you the most? Take the 2 minute quiz and find out now: https://bit.ly/DWYBQuiz

In this episode of Yoga Biz Champ, Michael Jay sits down with Alaina Bergen, the marketing mastermind behind Offering Tree, to unravel the mysteries of SEO (Search Engine Optimization) for yoga studio owners. Alaina's insights provide listeners with actionable tips for optimizing their websites, making the most of social media, and utilizing tools like Google Business Profile and Offering Tree's integrated solutions for business growth. Highlights:- SEO Fundamentals: Understanding the basics of SEO and why it's crucial for yoga studios to get discovered online.- Website Optimization: Key strategies for enhancing a yoga studio's website, including the importance of authentic content, optimizing images, and the role of keywords.- Local SEO Tactics: Tips for improving local search visibility through Google Business Profile optimization and local keyword targeting.- Content Creation: The significance of blogging and content marketing in SEO, and creative ways to produce engaging content even for those who dislike writing.- Social Media and SEO: How active social media engagement contributes to SEO success and the growing influence of video content on platforms like TikTok and YouTube.- Tools and Resources: Discussion on essential SEO tools like SEMrush, Moz, and Google Search Console, and how they can help yoga studio owners analyze and improve their online presence.Apps, Websites, and Tools Mentioned:- Offering Tree: An all-in-one platform offering booking, website building, and automation tools for yoga studios and wellness professionals. FREE TRIAL WITH YOGA BIZ CHAMPS LINKOffering Tree Checklist Mentioned in Podcast- SEMrush: A comprehensive SEO tool for keyword research, competitive analysis, and website optimization.- Moz: An SEO software suite that provides tools for site audits, keyword research, and more.- Google Search Console: A free tool by Google that helps website owners monitor, maintain, and troubleshoot their site's presence in Google Search results.- Google Business Profile: Essential for local SEO, allowing businesses to manage their online presence across Google, including Search and Maps.- ChatGPT: Mentioned as a useful tool for content creation, keyword research, and even SEO analysis.________________________________Michael Jay - Yoga Biz ChampMichael Jay, the Yoga Biz Champ, stands as the go-to Yoga Business Consultant, embarked on a mission to elevate yoga studios from mere survival to genuine thriving.With a rich background as a yoga teacher, former studio owner, marketing expert, and yoga studio business coach, he possesses the insider knowledge necessary to elevate your yoga venture to new heights.His passion for yoga, combined with a sharp business acumen and a sincere desire to see studio owners excel, encapsulates his professional ethos. Michael is not one to offer one-size-fits-all advice; instead, he's dedicated to providing tailored guidance, tangible outcomes, and supporting your studio to emerge as the next Yoga Biz Champ in your community. Certified Yoga Biz Consultant • FitTech Partner •Yoga Studio Launch & Growth SpecialistFREE RESOURCES AND BOOK A CHAT LINKhttps://yogabizchamp.link/podlinkFREE RESOURCES AND BOOK A CHAT LINKhttps://yogabizchamp.link/podlink

In this episode of "Call Her Creator," I dive into the world of Instagram SEO, drawing from my own experience of building a full-time career on the platform. I aim to inspire YOU to pursue your passions and dreams using social media so I'll be setting the stage for an in-depth exploration of how to get discovered on Instagram. I begin by explaining the concept of SEO (Search Engine Optimization) using a simple analogy that will stick with you forever. Just as keywords help people find you on Google, SEO helps content creators stand out and attract attention on platforms like Instagram and Tik Tok. Throughout the episode, I delve into the key factors that influence Instagram's search algorithm, emphasizing the importance of optimizing content for maximum visibility. I share practical tactics and strategies for improving Instagram SEO, such as writing descriptive captions with keywords, using specific hashtags, and incorporating alt text into posts. These are just a few of the tactics I will be teaching you. By sharing personal insights and actionable tips, I aim to empower you to enhance your online presence on Instagram and achieve your growth and engagement goals as a creator. You'll leave this episode feeling inspired and equipped with the knowledge and tools to navigate the world of Instagram SEO and build a successful career as a creator.

Kaspars Misiņš gadiem ilgi aktīvi ceļo pa pasauli, vienlaicīgi pelnot naudu. Viņam patīk izbraukāt visas malas, nogaršot velnsviņzin ko, apskatīt visu, ko var apskatīt. Vēlams - siltumā. Var diezgan ekstrēmi.Aicināju viņu uz sarunu, lai pastāsta, kā viņš un partnere Una abi ir uzdizainējuši savu neatkarīgo dzīvesstilu, kur galvenās sastāvdaļas ir dators, interneta pieslēgums, pase un maksājumu karte.Prasīju arī, lai pastāsta, kā var ceļot izdevīgāk. Un kā atrast darbu ceļojumos tiem, kuriem tas būtu izdevīgi.Kaspars savā darbā daudz izmanto mākslīgā intelekta (AI) rīkus, tāpēc runājām arī, kā tos izmantot veidā, kas ietaupa laiku un dod labus rezultātus.Vairāk informācijas sarunas lapā.SARUNAS PIETURPUNKTI:3:37 Ko nozīmē modernais jēdziens - digitālais nomads5:07 Facebook grupas “LATVIEŠI CEĻO – Diskusijas par ceļošanu” autora Kaspara Misiņa pēdējā gada piedzīvojumi Taizemē, Laosā, Malaizijā, Bangladešā, Indijā, Vjetnamā, Korejā, Uzbekistānā, Tadžikistānā un Tuvajos Austrumos18:48 Kā ir iespējams izturēt 40 un 50 grādu karstumu pēc Celsija skalas20:37 Kādas ir atšķirības infrastruktūrā un attieksmē pret kājām gājējiem dažādās valstīs24:27 Nepieķerties lietām un vietām. Kad visu savu iedzīvi var ietilpināt 20 litru maisiņā26:20 Spontānais lēmums, kas 2012.gadā izmainīja Kaspara un Unas dzīvi29:40 Kā ceļot “pa lēto”36:44 Ar ko atšķīrās brīvprātīgā darba pieredze Malaizijā, Itālijā, Kanāriju salās un Francijas laukos42:26 Kā radās ideja pelnīt naudu ceļojot52:35 Kas ir afiliate marketings un SEO (Search Engine Optimization)54:00 “Blogi ir dzīvāki kā jebkad”1:02:16 Kā satura radīšanā un pārdošanā prasmīgi pielietot AI (mākslīgo intelektu). Dažādu rīku plusi un mīnusi1:14:25 “Tips&tricks” afiliate un SEO marketingā1:19:00 TikTok eksperiments Taizemē1:23:11 Pārvarēt bailes un sākt darīt1:26:23 Kaspara nākotnes plāni saistībā ar pelnīšanu Youtube platformā1:31:42 “Sakārto savu SEO un cilvēki tevi pamanīs”1:40:31 Kaspara pieredze ar AI lietošanu latviešu valodā1:46:01 Aplikāciju un mobilo sakaru risinājumu ieteikumi ceļotājiem1:51:14 Idejas, kā iegādāties avio biļetes par visizdevīgāko cenu1:56:11 Vai ceļojumos ir nepieciešama apdrošināšana

If you have heard the word SEO but not exactly sure of its importance or how it can help your business, read on! If you are looking to boost your website's visibility and drive more organic traffic - SEO (Search Engine Optimization) can help! I spoke with SEO expert Neil Patel where he offered valuable tips and strategies for mastering SEO and improving your online presence.  You will learn:-Effective ways to do SEO-Why SEO Is important and how it can drive your business-Regardless of your budget, ways to rank higher on Google Grab the Freebies! 10 Secrets to Making Video That Makes You Money How to Get Speaking Gigs Through Content  Did you learn something? Take a screenshot and share it on Instagram with @kimrittberg Meet Kim: Kim Rittberg runs an award-winning company that helps real estate agents & business owners grow their leads, income and credibility with video and podcasts. Before that, Kim was a TV news producer for a decade and trained thousands of people to be calm, cool and collected for live TV interviews. She also launched the digital video unit for Us Weekly leading to its $100 million sale, and was a video marketing executive at Netflix & PopSugar. She ditched corporate once she found herself working in the hospital delivery room (seriously!). 

Google BERT (Bidirectional Encoder Representations from Transformers) is a natural language processing (NLP) model developed by Google in 2018. It represents a significant advancement in understanding the context and nuances of language, making it crucial for SEO (Search Engine Optimization). SEO professionals need to adapt their strategies by creating high-quality content that caters to the nuances of user queries. This will ultimately lead to better search rankings and a more satisfying search experience for users.

In this podcast episode, we discussed the complexities and considerations involved in hiring an SEO (Search Engine Optimization) agency. We emphasized the challenge of verifying the credibility and expertise of an SEO company due to the opaque nature of the industry.Our key points include the importance of an SEO agency wanting to see your data to tailor strategies specifically for your business, as every company's online presence is unique.We warn against agencies offering generic strategies without analyzing your data first and we stress the need for agencies to use a combination of Google's tools and third-party tools to gather comprehensive insights.We also highlighted the significance of regular reporting and communication between the agency and its client to discuss what strategies are working and which are not. We caution against SEO packages, guarantees of success, and claims of special contacts within Google as red flags.We underline that effective SEO requires customization, and ongoing adjustment to trends, and is a significant investment in terms of time and money.We concluded by noting the value of choosing an agency with a good reputation, as evidenced by reviews and awards, to ensure the best possible outcomes for your SEO efforts.

With Google being the #1 search engine and YouTube being the second, understanding and optimizing for organic search and having your website rank is extremely important! SEO (Search Engine Optimization) expert and Forbes Top 10 marketer Neil Patel of NP Digital shares how you can grow your business through SEO - regardless of the size of your company. He also shares how to build a personal brand and consistently create content, and when to use AI and ChatGPT - and when not to! Neil runs an 800+ person marketing company and has 2 young kids. Plus you'll hear how Kim had a whoopsie mistake at the beginning of the interview! In this episode you will learn: How to build your personal brand and consistently put out content even if you are a solopreneur or have limited budget or time (3:32) How long it takes to generate ROI and leads from SEO vs social media (11:29) How to do SEO effectively on a budget (14:03) At what point you should stop using AI to create content (15:11) Working with Influencers vs micro influencers and which has the best return on investment (16:02) How he balances 2 little kids and what his work week looks like (26:13) LINKS: -FREE DOWNLOAD: 10 Tips to Make Better Video In Less Time (To Grow Your Revenue) click here -Follow host Kim Rittberg on Instagram & Subscribe to Kim's YouTube Channel

Podcasting has become an increasingly popular medium for sharing information, stories, and ideas. But with the ever-growing number of podcasts available, how can you ensure that your show stands out and attracts listeners?  The key lies in dominating search and building relevancy. In this episode, we'll explore the strategies and techniques to help you optimize your podcast for search engines and establish your authority in your niche. Joining me for this conversation is Anthony Nwaneri, best selling author of the book Podcast Made Simple and the Co-host of 'Why Your Podcast Isn't Growing'.   I. Understanding Podcast SEO: To dominate search, it's essential to understand the concept of podcast SEO (Search Engine Optimization). Podcast SEO involves optimizing your show's content, titles, and descriptions to rank higher in search engine results. By doing so, you increase your visibility and reach a wider audience. In the script, the guest, Anthony, explains the importance of podcast SEO and highlights its different aspects, such as visibility and user engagement. II. Building Relevancy Through Keywords: To build relevancy for your podcast, it's crucial to identify the keywords that are relevant to your niche and target audience. In the script, Anthony advises being intentional about the specific keywords you want to rank for. For example, if your podcast is about real estate, you may want to focus on keywords like "real estate investing," "house flipping," or "multi-family properties." By incorporating these keywords into your episode titles, show descriptions, and show notes, you're building a catalog of digital real estate that signals to search engines your expertise in these areas. III. The Power of Timely and Relevant Content: Creating timely and relevant content is another important aspect of building relevancy and dominating search. By staying up to date with industry trends and addressing topics that are currently in demand, you increase the chances of being discovered by potential listeners. The script mentions the example of launching a podcast at the beginning of the year or after the summer, which aligns with the times when individuals are more likely to start new endeavors. By tailoring your content to these specific periods, you tap into the existing demand and set yourself apart from the competition. IV. The Holistic Approach to Podcast SEO: Dominating search and building relevancy is not a one-size-fits-all approach. It requires a holistic view of podcast SEO and a focus on optimizing every touchpoint of your listener's journey. This includes elements such as attractive cover art, engaging episode titles, captivating intros and outros, and valuable content throughout. As mentioned in the script, it's not just about one magic pill, but the combination of all these factors that produces long-lasting results. V. The Long Game of Podcasting: Finally, it's important to remember that podcasting is a long game. While there may be cases of instant success, such as launching a podcast and seeing explosive growth, these instances are rare. Building a successful podcast takes time, consistency, and dedication. As explained in the script, the process of dominating search and building relevancy is unfolded over a prolonged period. Patience and persistence are key as you continuously optimize your content, engage your audience, and strive to provide value.   In the ever-growing landscape of podcasting, dominating search and building relevancy are crucial for success. By understanding podcast SEO, identifying relevant keywords, creating timely content, and taking a holistic approach, you can increase your podcast's visibility, attract more listeners, and establish yourself as an authority in your niche. Remember, podcasting is a marathon, not a sprint. Stay committed to consistently delivering valuable content, and your podcast will continue to grow and thrive.   Learn about: 0:00 Intro 2:37 What building relevancy means 6:36 How to rank using keywords 9:22 Do ratings and reviews help your podcast in the podcast player algorithm 11:54 Earning the listen 14:58 Building relevancy and the tie in with authority building   Resources: Podcast Success Vault Membership: https://www.simonacostantini.com/podcast-success-vault Canva Templates for Podcasters: https://simonacostantini.ck.page/products/podcasttemplates Launch Your Podcast in 8 Weeks: https://simonacostantini.ck.page/launchyourpodcastin8weeks Podcast Recording Equipment Guide: https://simonacostantini.ck.page/podcastequipmentdownload Online Course [Start and Launch Your Podcast in 8 Weeks]: https://www.simonacostantini.com/start-and-launch-a-podcast-in-just-8-weeks  7 Ways to Monetize Your Podcast: https://simonacostantini.ck.page/afb0a1adaf   Connect with Anthony: Link to books: https://www.amazon.com/stores/Daniel-Larson/author/B08LNQ6F5X  Link to podcast: http://tinyurl.com/asitrelatestopodcasting  Link to client results: https://getmorelisteners.com/studentsuccess  Link to book a strategy session: https://calendly.com/get-more-listeners/15-minute-free-discovery-call-pod Connect with Simona here: Instagram: www.instagram.com/simona__costantini Facebook: https://www.facebook.com/costantiniproductions  LinkedIn: https://www.linkedin.com/in/simona-costantini-25653a30/ Website: https://simonacostantini.com/ Happiness Happens Podcast: https://www.simonacostantini.com/happinesshappenspodcast  

SEO (Search Engine Optimization) is paramount in building a successful YouTube channel. Effective SEO strategies optimize a channel's visibility, ensuring that content reaches its target audience. By incorporating relevant keywords, tags, and descriptions, creators can enhance the discoverability of their videos, leading to increased views and subscriber engagement. Additionally, SEO practices aid in ranking videos higher in search results and suggested content, ultimately boosting organic traffic and expanding the channel's reach.

This is our last week talking about writing without being on social media. Today I talk with Jana Carlson about SEO - Search Engine Optimization. Jana teaches some basic methods of making our websites and blog posts easier for our readers to find using Google or other search engines. Jana taught more in depth on this topic in the Writers' Bloc online community. If you'd like to become a member, you'll have access to this teaching and many more valuable resources. Check it out at www.mywritersbloc.com. You can try out the community for a week free here.Jana Carlson is a writer, Bible teacher, and mentor. She creates resources and offers workshops to inspire women and writers to love the Bible, experience its transforming power for every season of life, and wield the Word for God's glory. Connect with her at janacarlson.com. Need some help nailing down who you're writing for? Book a free discovery call to see if coaching with me is a good fit. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit amylynnsimon.substack.com

In an industry where visibility and reach can significantly impact success, effective marketing strategies are crucial. In this insightful episode of "The Real Estate Investing Podcast," hosts Ron and Dan Apke, along with guest Matt Pamfilis, a successful land flipper himself, dissect the marketing essentials required to build a land flipping business that generates $1 million a year in revenue. This episode is a treasure trove of strategies, tips, and firsthand experiences aimed at helping listeners elevate their land flipping ventures to the next level. Key Discussions in the Episode: Foundation of a Strong Marketing Strategy: Ron, Dan, and Matt kick off the conversation by emphasizing the importance of a well-structured marketing plan. They outline the key components that form the foundation of successful marketing in land flipping. Digital Marketing Tactics: Delving into the digital realm, the trio discusses the power of online marketing channels, including SEO (Search Engine Optimization), PPC (Pay-Per-Click) advertising, and social media platforms. They share insights on leveraging these tools to increase visibility and attract quality leads. Direct Mail Campaigns: Despite the digital age, direct mail remains a potent tool for land investors. The hosts and their guest explain how to execute effective direct mail campaigns that stand out and yield results. Networking and Partnerships: Building relationships within the industry can significantly boost your business. Ron, Dan, and Matt talk about the benefits of networking, forming strategic partnerships, and utilizing word-of-mouth to enhance your marketing efforts. Utilizing Data and Analytics: The importance of data in shaping marketing strategies is a focus area. The conversation covers how to use market data, analytics, and feedback to refine marketing approaches and improve ROI. Scaling Your Marketing Efforts: As your business grows, so should your marketing. The episode offers strategies for scaling marketing efforts efficiently, ensuring your business continues to expand without sacrificing the quality of your campaigns. Real-World Examples and Success Stories: Matt shares his personal experiences and successes in marketing his land flipping business. These real-world examples provide listeners with actionable ideas and demonstrate the effectiveness of the discussed strategies. Avoiding Common Pitfalls: The trio wraps up the episode by highlighting common marketing mistakes land flippers make and how to avoid them, ensuring listeners are well-equipped to navigate their marketing journey. Conclusion: This episode is not just about what marketing strategies to use but how to implement them effectively to build a lucrative land flipping business. Whether you're new to land investing or looking to scale your existing operations, Ron, Dan, and Matt offer invaluable advice that can help you achieve your financial goals. Join them in "Marketing Needed To Build A $1 Million/Year Land Flipping Business" for an episode packed with expertise, practical tips, and inspiring success stories. TIME STAMPS ================================ 0:00 Intro 0:22 Blind offer acquistions 8:45 Alternative acquistion methods (Cold calling, SMS, etc) 12:52 Disposition 15:51 Matt's virtual assistant's role 21:00 Matt's path in getting 1 million dollar a year 25:45 Conclusion WANT TO GET STARTED?  ================================  Check out our free Discord: https://landinvestingonline.com/Discord Interested in a free 15-minute consultation: https://landinvestingonline.com/consultation Where to start?: https://landinvestingonline.com/get-started/ SOCIAL ================================ Ron's Instagram

Introduction   In the world of SEO (Search Engine Optimization), text-based content often takes center stage.    Those who have done any work on their website's SEO, you likely have spent a significant effort in crafting compelling articles, adding content to your pages, and optimizing keywords.    However, in the pursuit of improving website rankings, one vital element is often overlooked—images.    In this episode of The Private Practice Elevation Podcast, we'll explore the importance of optimizing images for SEO and provide you with tips and tricks to ensure your visual content doesn't go unnoticed by search engines.   Why Image Optimization Matters for SEO Enhanced User Experience: High-quality, well-optimized images can significantly enhance the user experience on your website. Fast-loading pages with attractive visuals keep visitors engaged and reduce bounce rates, which are crucial ranking factors for search engines. Ranking in Google Images: Google Images is a popular search engine in its own right. Optimized images have a better chance of ranking here, driving additional organic traffic to your website. This is particularly advantageous if your site relies heavily on visual content, such as e-commerce stores or photography portfolios. Page Loading Speed: Image optimization plays a crucial role in improving page loading speed. Slow-loading pages can result in a poor user experience and negatively affect your SEO rankings. Compressed and properly sized images can help mitigate this issue. Mobile Optimization: With the increasing use of mobile devices for web browsing, image optimization becomes even more critical. Smaller file sizes ensure faster load times on mobile networks and better performance for mobile users.   Tips and Tricks for Optimizing Images for SEO   Choose the Right File Format: The most common image formats are JPEG, PNG, and GIF. JPEG is ideal for photographs and complex images, while PNG is better for images with transparency. Use GIFs for animations. Choosing the right format can significantly impact image quality and file size. Resize Images: Before uploading, resize your images to the exact dimensions needed for your website. This reduces unnecessary file size and ensures a faster loading time. Compression: Use image compression tools or plugins to reduce file sizes without sacrificing quality. There are many online tools and WordPress plugins available for this purpose. Descriptive Filenames: Give your image files descriptive filenames that include relevant keywords. For example, instead of "IMG001.jpg," use "red-convertible-car.jpg" if the image depicts a red convertible car. This helps search engines understand the image's content. Alt Text: Always include descriptive alt text for your images. Alt text not only improves accessibility for visually impaired users but also provides search engines with context about the image. Use relevant keywords naturally within the alt text. Image Titles: Consider adding titles to your images, but use them sparingly and make sure they are concise and descriptive. Monitor Performance: Regularly monitor your website's performance, including image load times. Tools like Google PageSpeed Insights and GTmetrix can help identify areas for improvement.   Conclusion   Optimizing images for SEO on your private practice website is a crucial yet often overlooked aspect of digital marketing. By following these strategies, you can enhance your website's user experience, improve page load times, and increase your visibility in search engine results, including Google Images.    Remember that SEO is an ongoing process, and regularly optimizing your images is essential to maintaining and improving your website's performance in the ever-competitive online landscape. Start prioritizing image optimization today and reap the benefits of improved search engine rankings and user engagement.  

Today I want to tell you about our sponsor for this episode,  Olsen  Dental  Chairs!‍‍Imagine you're a dentist and you spend your whole day around the chair...   Well, Olsen has over  40 years of experience in making those long hours as comfortable as possible for both the dentist  and the patient! ‍If you're a dental professional looking for high quality, cost effective, dental equipment, check out Olson dental chairs!Click this link and mention this episode for a limited time FREE installation with your purchase!‍Guest: Rhonda KalashoPractice Name: TruGlow Mordern DentalCheck out Rhonda's Media:Practice Website: https://glomoderndental.com/Email: rhondakalasho@glomoderndental.comInstagram: https://www.instagram.com/dr.rhondakalasho/Facebook: https://www.facebook.com/dr.rhondakalasho‍Other Mentions and Links:‍Tools/Resources:HubSpotHubSpothttps://www.googleadservices.com/pagead/aclk?sa=L&ai=DChcSEwjjuryZn42DAxXKB60GHWZzBfYYABAAGgJwdg&ase=2&gclid=Cj0KCQiAyeWrBhDDARIsAGP1mWSmA-wnuIpk3AgrP6Q4LOTx7tZpTWkt9X_vnRvjxA6TpHggzdgGerIaAoxFEALw_wcB&ei=6xJ6ZaSIDeGC0PEP-5GPaA&ohost=www.google.com&cid=CAESV-D2LJrATp36pfi4qgGRCTKgaEIqiHzgIfDNWGIzDXafM7fx84q8a9o3MfxOBrhzqXvVlJtKltzCsaJOIqike632B7HWKepVIukxm2wCNCtob28pZUpKag&sig=AOD64_0lSViVPzY6D95mLKOsmbn2Bwj18A&q&sqi=2&nis=4&adurl&ved=2ahUKEwjkqbaZn42DAxVhATQIHfvIAw0Q0Qx6BAgJEAETrainualPearl (AI software)TurboTaxGoogle AdsCompanies/Brands:BBCMSNBCForbesZocDocInvisalignTerms:HMOMedi-CalROI - Return on InvestmentEBITDA - Earnings Before Interest, Taxes, Depreciation, and AmortizationWet DentistryOL - Oral LeukoplakiaAI - Artificial IntelligenceSEO - Search Engine OptimizationPPC AdsLLC - Limited Liability CompanyS CorporationC CorporationW-2CavitronPiezoLocations/Establishments:UCLAUCSD‍Host: Michael Arias‍Website: The Dental Marketer Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍Join this podcast's Facebook Group: The Dental Marketer Society‍‍What You'll Learn in This Episode:Dr. Kalasho's journey from graduate to successful entrepreneur owning multiple dental practices.Understanding contracts and the importance of developing sound business acumen.Insights into partnerships and dental practice acquisitions.Using dental insurance as a financial safeguard while maintaining quality care.Implementing AI in dental practices: from patient care to insurance dealings.The role of tax planning and smart investments in building wealth.Please don't forget to share with us on Instagram when you are listening to the podcast AND if you are really wanting to show us love, then please leave a 5 star review on iTunes! [Click here to leave a review on iTunes]‍p.s. Some links are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that we have experience with these products/ company, and I recommend them because they are helpful and useful, not because of the small commissions we make if you decide to buy something. Please do not spend any money unless you feel you need them or that they will help you with your goals.‍Episode Transcript (Auto-Generated - Please Excuse Errors)Michael: All right. It's time to talk with our featured guest, Dr. Rhonda Kalasho. How's it Rhonda: going? Great. Excellent. I'm in Los Angeles. How can I, how can I fight this weather? We got sun. Michael: I know we got, sun yesterday Rhonda: Yeah. Oh yeah. You're, You're not far. got rain ever. There was car accidents everywhere. Cause nobody knows what to do. Yeah. Car accidents everywhere. Exactly. There's traffic. There's like a little splatter of rain and suddenly we don't have driver's license. Did it rain a lot in San Diego or no?Yeah. It rained a lot. It rained a lot. My parents live out there. I live in Los Angeles, but I mean, we had a lot of rain yesterday, but we love it. I love it. I eat it Michael: up. like a nice change of pace of everything. We all feel like we, what do we do? We got to shut down and everything like Rhonda: that.I'm that person that puts up the Christmas decorations the day after Halloween. So now it matches the weather. Michael: That's awesome. So if you can tell us a little bit about your past, your present, how'd you get to where you are Rhonda: today? Yeah, absolutely. I own, uh, multiple practices under one brand called True Glow Modern Dental.Uh, I did end up owning, uh, an HMO practice straight out of residency, which I loved a lot, but, uh, I ended up, it was a partnership that didn't go well. And it's because I didn't really understand contracts at the time and, So I ended up, uh, just selling my shares of that and then purchasing my first office in Hollywood, in 2018, in 2020 I opened up my, uh, Beverly Hills location and now I'm opening up my Calabasas location. I'm pretty busy right now. I have two little ones at home. But what got me into practice ownership is, uh, I really thought that there was a market deficit in dentistry where it's essentially affordable care, but also at the same time, high quality. and I wanted to utilize some of my business background because I was an undergrad as an undergrad major, I was a business administration, major.And then I picked up some of the prereqs before UCLA to finish up. To get into dental school, but I had a good business acumen before I began my dental journey. And I knew that there was, a really great market for potential of membership style dental offices, which don't operate like an insurance, but more like how you would see traditional memberships, businesses operating where you have a fixed monthly amount, and then you are given, Reduce fees or whatever for a service.And so we were able to do that. Um, I also own my own dental laboratory. So my costs are, fixed in a way where I can produce high quality care, but at the same time, affordably for my patients as well. so we're, uh, kind of a niche brand of dentistry. we do have patients that still come in with insurance.We concierge bill their insurance and the patient gets billed or gets paid directly. Um, that's part of my brand. I just wanted to grow and develop this, business perspective that I had even as an undergrad. and now, lo and behold, I actually really love dentistry. I'm still a wet handed dentist, so I do practice all the time. and you can see that on my Instagram page. I do some, uh, pretty crazy video, full mouth rehab cases. I learned that at my residency, which I did at UCSD. And I recommend everybody actually do a residency. Super important. All my, colleagues and associates that work under our brand have done residencies. that's what got me here. I love. Not only the practice of dentistry, but the business, of dentistry as well. Michael: Nice. Okay. So it's good. Let's rewind a little bit. You said you immediately out of residency, you jumped into practice ownership. You owned HMO. Crazy me. Yeah. Why, Why did you do that?Well, I Rhonda: did go into, office kind of thing a little bit. I did that for like two months and it just didn't fit my style. I wanted certain equipment, I wanted certain things when I would work and it was just the bare bones. I remember being asked to do endo without a rubber dam and without all of a sudden it was just like, I was just kind of.Especially when you're out of dental school you're, you're kind of still into the standard of care and you're really wanting to make sure that you're practicing that as such. And I remember the corporate setting was very much a patient push and making sure that they finish the treatment, make sure that they get the treatment done, make sure that you hit your quotas and all that.And it's all respectable. That's fine. Everybody needs to be aware of numbers, but it became more of less. Quality of and more of just pushing dental treatment out. Um, I quickly ran away from that, but found a great office that I liked a lot. They did accept HMOs and HMO style Cal office. was nice and you can still be very profitable in that market. It's not like you need to be all fee for service to be profitable as a medical or HMO dental practice. It's just a different practice setting. but they're still very profitable practices. And so if people are out there looking at maybe buying in or buying, only a fee for service office.Fee for service offices are incredibly difficult to maintain and hold because as soon as a patient gets insurance, they may leave you, um, as opposed to an insurance based practice, even in the worst times of economic issues But for fee for service, you may find that if you're just collecting free for service, you'll have a lot of waxing and waning of the times and then you'll have these tides of Being really busy and then not being really busy.and that could be really detrimental, but I got into the HMO practice, and then I was offered a partnership, um, because I expressed actually my, my goal of practice ownership. So that's how I got in so quickly. Um, so I, expressed that during my business, meetings with them that I wanted to get involved in as being a practice owner.Um, so I quickly got into that. but the, the way that it was laid out was of course, I just kind of went and read the contract myself. I didn't have a lawyer read it over. I didn't. And so what ended up happening at the end is I put a lot of my own equity in it, but didn't get a good return.and that's a pro, I mean, I always. Call my career as a, constant trajectory of falling forward because I'm constantly making mistakes. And I don't know everything that I'm doing every day. That is a hundred percent. This is the right way of doing it, but a part of building yourself as a professional and an entrepreneur is making mistakes and being okay with that, but you have to learn and learn why it was done and not reproduce the same mistakes.Michael: Interesting. Okay. And it's interesting your, point on fee for service and insurance. I feel like right now, a lot of the practices we're trying to kind of transition out of insurance, right? We're saying, Hey, I want to drop all that because I can't, you know, they're, judging our, work, when we do that.But when it comes to the other way around, how you mentioned it, Hey, if you start off fee for, so what do you recommend Rhonda? lot of the times we want to just start off hitting the ground running fee for service, and a lot of the times. Some people recommend, hey, get some assurances, then slowly drop them off.And then completely go fee for service. Rhonda: Yeah. Absolutely. I think if you build it, they will come depending on how you're going to build it. If you want to build it as a fee for service practice, you may want to just stick to it. It does create a fire under your butt to make sure that you're keeping your practice going.Because if you kind of get into this. The cushion of insurance and insurance does offer cushion, although sometimes we deem them as being, subpar and they're not paying us or reimbursing as well at the end of the day. if it is an 800 crown, if you're taking two hours to do that, yeah, that's.And this is for the new dentists. your, your chair time should be a thousand dollars an hour. If that's what you want to see it as. And that's just basic, right? Like just if you think about how much you're going to have to spend in overhead, dental overhead is incredibly expensive because hygienists get paid a lot.Dental office managers get paid a lot. Dental assistants nowadays, especially in Los Angeles, their average salary is 23 an hour. That's average. So that's a lot. And by the way, they're very accustomed to getting, full benefits. So they do have our, in our practices, they have health insurance, they have gym memberships.They have a lot of stuff that, that is given. 401ks. They have dependents that can get health insurance in our practice. We run it like a corporation and people are very accustomed to that. Even if you're a small dental office, you have to offer these kinds of things. So to that, you have to say that the overhead clearly is very expensive and a lot of your, third party payers, like your dental laboratory is a cost.And the equipment and supplies is also a cost. So yeah, insurance paying you 800 is very low, but if you are, able to do a very nice quality prep, remove all the decay and all that in like 30 minutes, it's not that bad. And that's better than making, not making no money in that time.there is a misconception also that. being really busy means that you are making more money. And those sometimes those HMO practices who are super, super busy, they're pumping out patients left and right. At the end of the day, the fee for service person who saw two patients as opposed to 15 patients is still making the same amount.So it doesn't mean that you have to be very busy, but you just have to create this niche brand or a market for someone to want to pay a fee for service as opposed to going out with insurance. But if you're going to do insurance, a couple things it's good to build the practice, with insurance, if you have nothing there, but if your intention is to drop those insurances, then maybe not sign up for a lot of them because a lot of the times patients will.Leave you as much as you are a great dentist and all of us love to pat ourselves on the backs and they'll go, we're so amazing. No, one's going to leave us, but I'll tell you, they'll leave you so fast. So as soon as you tell them, okay, so your copay is not 300 anymore, you gotta pay 2, 500 for this crown.They're going to run like the wind, right? So like they're going to go to, they'll look to Yelp or something and try to get. Something better, but I'm saying that they're what you have to understand is if you're going to be a fee for service office, you have to provide a service that is very much, reflective of the amount you're asking this person to pay.So you have for every beck and call, you have to offer 24 hour concierge service. You have to talk to them. you have to understand these people, 2, 500 for a lot of people for many people is a lot of money. And that's one crown, right? So if you're going to offer this kind of service to them and your fee for service and not offering any other benefits to them, even if it's payments that you're offering, they are paying this whole dollar amount rather than going through their insurance, which may be paid through their employer.So you have to create your business models are completely different. So you have to be okay with it. You can meet the same bottom line. You can meet the same profits, but when your HMO got to go faster, you got to move faster. You can't just dilly dally, talk to the patients too long, blah, blah, blah. But you also need to treat them like people.It's very important. People also don't want to be treated like cattle, right? they're still paying whatever they're paying for that. So they're going to come in and they want to be respected in the time, but you have to be mindful of your time if you're doing HMO and even PPO.But even PPO insurances don't pay well either, some of them do, some of them pay well, but you still have to. Make sure that you are being aware of you almost have a calculator in your head that your should not be wasted because the overhead is too much and you'll find yourself in a very bad zone your PNL statements where you're seeing your profits kind of dwindle.So just making sure that you're aware of that and speed it up if you're HMO PPO fee for service you can kind of create a little bit more of a pampering effect. Yeah. Michael: Interesting. So then, fee for service, like you said, pampering effect, HMO, or like Medi Cal, right? You'd really, or not Medi Cal, you'd really have to hone in on your efficiency.Oh, yeah, Rhonda: especially when they're first out of dental school, like you got, I remember three hours to do a crown nowhere in private practice is three hours for a crown going to be efficient for anybody, like anybody, not the practice, not the patient. The patient's experience is going to suddenly start to, I remember numbing the patient so many times in dental school because it would fade.I would like, you know, and then they're like, ah, they're constantly moving. It's, It's just, you don't want to. You have to make sure that their experience and what they're feeling in that moment, all that is always in your mind. And this is, that's why dentistry is so hard. You're like a psychologist.You're like a business owner. You're like their friend, but then also their doctor. And then you're sitting with multiple hats and still trying to work. in a kind of a bloody messy environment and work at the millimeter, you know, like, so is a tough job, but it's a, it's also one of the best fields, to be in.Michael: Yeah. Yeah. Interesting. Okay. So then if we fast forward a little bit more, you talked about your partnership, how it did not go well. and you mentioned that you put a lot of equity, but you didn't get a good ROI out of it. Right. Specifically, where did you feel like you missed the mark? Where you're like, yeah, if I would have seen that and you want to kind of give us advice or warn us about that.Rhonda: Yeah. I think I wouldn't, what ended up happening is it was. I was the only one working there. Okay. So there was nobody else there. And so as I was building up this practice and bringing in all the things that I have done for my own brand, I was, buying dental equipment.And leasing it out under my name and doing all this others and not under the corporation and not under the partnership. It was only for me. I was putting in all this dollars, all this money marketing was spent through me. I started my own Instagram page. I started the own Facebook page. I was doing so much and then bringing up this practice and its value.And then when I was, uh, told to. Buy in, I was bought in at the practice value that I brought in. Right. so I put in the money and then bought myself back. Right. And so It didn't work when I got paid out because I got paid out before the money I put in.So it was, I had built it up to what it was and it was just the way that it was laid out. It was really laid out in an unfair way. definitely just kind of taking advantage of a person just. That is maybe not of the nuances of contracts, especially between partners, but just as a pearl to people is that you have to make sure that you have a lawyer reading any agreement that you sign and that they can kind of give you the ins and outs of that and understand that even, you know, you're going to Google and all that kind of stuff.it may be true because especially when you're first out of school, you don't have a lot of money to hire a lawyer or somebody to help you out with that. But even if you have maybe family member that may help you out for your charge to read some of the contracts is going to help. I just got a little, you know, I got a little too pompous and said, Oh, this is, it sounds great.I can have 40 percent ownership and you never get really majority, but, uh, no, I didn't have, I actually had 11%. but I'm saying that sometimes it could be offered You're never really going to be offered a majority. Anybody who owns a practice should not give actually majority.To a colleague or an associate, this is still your baby. This is still your brand and your corporation. you don't want to give a majority because you still want to hold, a lot of the, um, the voting rights and all that would fall ultimately onto you. You don't want your brand to be carried on by someone else, if you want somebody invested.Into your practice because you never wash rental car, right? And you never put glass in a rental car. You kind of just give it to them as all beat up. But if somebody is going to invest in your practice and they've been with you for many years, giving them some sort of equity or practice ownership in the practice itself or in the corporation is actually a great idea. but, uh, they have to also be vested with you, uh, financially and in time, both monetarily and in time. Michael: Okay. Gotcha. Interesting. So then right after that, you decided, all right, let's see, I'm going to start my own thing or were you, you worked for a private, right? You worked for a private practice?I worked for Rhonda: a private practice, uh, for a little bit, maybe like two months. And then I did for like another three, all together, maybe six months after graduating, I, uh, ended up getting into this partnership. but then as soon as my partnership was settled out and I got whatever I could get out of it, I used that money to buy a practice that wasn't doing well at all.It was actually a bankrupt practice, a beautiful location, what I noticed about that practice is they had a really. Robust hygiene department, their patients were coming in regularly. They were seeing about, you know, six patients a day in hygiene and they had four hygiene days. but I noticed the doctor's schedule was dead because the doctor wasn't there.So they had this essentially just a sitting body of water it's like, well, if you have a good hygiene department, there's no reason why a restorative. section of that practice should not be thriving as well because those patients are coming in regularly. You should be doing exams.You should be following up with their care, but they were just coming in for cleanings and then just being off on their way and coming back in another six months. But was no doctor to sometimes even treatment plan them in that day. It's because that just that doctor does. Felt like dentistry was not for them.they didn't like practice ownership at all. And, um, I, at that time had met a broker at a convention at the CDA conference. And he was, uh, like, you know, kind of kept in contact with me, gave me all these, uh, potential offices. This one was just cheap because of its, uh, you know, annual, salary that it was receiving and it's was very low.Or even it wasn't, wasn't good at all, but it was a practice that I could buy relatively dirt cheap. And, but when I got in there, they had carpet, hate carpet in a dental office. If you guys have it, maybe get rid of it, but. it's so gross.Okay. But, but the, the lobby, I remember the chairs are like these dental, these like not dental school. They were like school, like schoolyard chairs. And then they were like propped up by magazines and, um, the front desk person didn't even acknowledge when I walked in there and it was like, just like the walls were blue.It was just like such a. ugly thing. But I, had a vision and I had a goal in mind. I wanted to buy a practice. So this was for all intents and purposes, a great find. It had a great hygiene department. It needed a pick me up. and it's slowly, but surely over the years. And I went from, uh, that office 2018 to 2020 in the middle of a pandemic opening another one.So it's fully doable to ramp up even a shitty practice, but you can still ramp it up if you have the vision in mind there. But so it was considered an acquisition, there's build outs and there's an acquisition. that one was an acquisition because it was still owned by someone.But When I got in there, you have an option of actually keeping on the staff or you can, find new ones, right? Or you don't have to keep everybody on when you actually find yourself on the first day of an acquisition, you present everybody there with a letter. And generally they're not knowledgeable that the practice was even being sold. that's common practice, uh, that. we don't spook people out, right? When sometimes when even patients hear that there is a new practice that's coming in or owner that's coming in, they may leave you're acquiring a practice, a lot of the times they don't inform them until the practice is acquired and then you can send out a bunch of, emails or letters out to the patient and then to the staff.So in my case, when I came in, I was not in love with the staff. I didn't like. That the front person didn't acknowledge that I was there, didn't even look up from her computer. I didn't like that the hygienist, uh, was not using cavitrons or was just basically using prophy cups. It wasn't like scaling or any of that.I ended up just firing everybody and starting fresh. again I had a vision of someone when you walk the room, they're bubbly, they're happy. They are the first introduction to your practice before they even, even on the phone, you can hear them. You know, you want somebody that is going to drive in patients and that.really somber person in the front plays a damper on the mood everywhere. It's like, try to DMV. Do you, everyone look happy? No, it's like you just, everyone's pissed because the person in the front is not the Walmart reader. Like I walk in and I love it. Right. I'm like, yeah, we're here. Okay. Like that's right.Yeah. You're at a shop. Like That's what you want. And what I felt like this is definitely a branding issue. And when you're building a brand, this is stuff that you have to think about. You have to think about the smell. You have to think about the sights. You have to think about the colors.These are all very much, uh, part of even dentistry, because dentistry is a small little business. So you have to know, you can't just pop in with ugly carpet and propped up, uh, chairs. Michael: Yeah, it's interesting that you did that though, because I guess like advise, it's like, yeah, you know, here's the thing.When you do an acquisition, a lot of the times the team may feel betrayed by their original doctor and saying, how come you didn't let us know this, we've been with you forever. We would have understood this. Right. so there's that trust that kind of like deteriorates. Then they kind of start having the fear, like, oh my gosh.Who's this doctor? Who's this young doctor? I know more than her, right? Especially those older office managers. Like they're like, Oh no, no, no, no, sweetie, please can tell you how to do this. Right. And then they try to run it. But letting go everybody at once, how'd you do that? or could you have coached anybody like, cause the hygienist sounded like they were still really good cause they were keeping people on.Rhonda: Yeah. so, for the front person, honestly, I just felt like she didn't even their AR reports cause you do a due diligence on the practice when you're acquiring it their. AR, which is accounts receivable, was very high. So they were collecting zero copay and just kind of letting the person know.I mean, I did, I'll say this, I did give them a chance, right? Like talking to them, um, about maybe collecting copays before the patient comes in, talking about deposits and immediately they shut it down. If someone is not on. your same mindscape and they're not, actually thinking on your level and that they want to build this practice, they're going to be a plague on the practice.So you should immediately just squash it, right? Because if that person is not like. Excited. Oh yeah. There's a new person here with all this energy wants to ramp it up and they're feeling it. They're like, yeah, okay, let's do it. Yeah, we definitely. there, and when you bring up, a report to someone cause I remember sitting next to this, the front office person was also there.It wasn't, she didn't have an office manager. It was a very small skeleton practice. Actually it had no dental assistant. Um, so the person in the front actually, uh, worked as the dental assistant and the person in the front. So I wouldn't say I fired, but everybody, I mean, there wasn't really much of anybody.There was an associate that popped up and did like an OL every 10 months, right? Um, like, which is a. You guys all know dental ever. You're on. Well, like a little tiny filling like every day and then didn't even take out all the amalgam. It was just like, I don't know what the hell I was looking at, but it didn't have a huge, practice.It wasn't like I fired 11 people. I fired three people that were unnecessary. Right. That didn't meet the. And then when I, if I talked to the hygienist and I told, you know, look at the, there are studies on. arrest in their studies on laser. Do you? I'm going to pay for you to take some of these courses. I want you to learn how to do a laser debridement.I want you to use the air polisher or whatever, all these other things that you can provide rather than a prophy cup. Maybe just learn how to scale a little bit, right? Because there's all this plasma this person's tooth. Use the cabotron, use the piezo. And oh, you know, I don't know, you know, I'm really good with this tool and literally how it holds one tool for every surface of the tooth.And it's like, okay, if you're not ready, To change and be part of this, essentially look at where we are now. I had a goal in mind, right? If you weren't ready to hop on my back and I, and fly with me, I'm going to leave you on the ground. You're done. Right? Because then you're going to be a plague on my practice.You're going to be a splinter and I can't move on. Right. I can't get to where I need to be. if you're trying to get from here to there with the same people it's not going to happen. And even when you get to there, you grow, you get more people So my practice has grown significantly from those three people I fired.I now I'm 50 employees deep, right? And every one of them is very much attuned to our mission and our practice philosophy. And we, we really spend a lot of time in making sure that everyone is on the same page. Michael: Okay. So that's interesting. That's really, really good then. So. I know you mentioned that, oh, how long have you been in practice Rhonda: ownership for?Uh, 2018. Michael: How many years? 18, 19, 20, 21, 22, 23, 24, 25. Five? Five years. Five years. Man, how many practices do you have currently? Like working and running? Rhonda: Uh, now three. Yeah. Three. Los Angeles. Los Angeles. No. Oh, well, Beverly Hills. They're all in Los Angeles. So I just stick in this area. Um, they're Hollywood, Beverly Hills, and Calabasas.Jeez. Michael: And that's such a saturated. So how did you do it? Why? here? Like Rhonda: why? I like torture. It's nice. It was, It was terrible. Yes. You said saturated. Absolutely. In my building alone on the same floor, I have four dentists. Michael: Yeah. It was great. So then me ask you, why did you decide to do that? How did you make it grow so much so fast to where you're like, we're three and I think you're on another build out, you said, right?Rhonda: I'm on another build out and then, yeah, I'm on a build out right now. I'm actually in the middle. I got permits for it yesterday, so I'm super excited. So that I have a team that's going to come in and just do our same look. We have a systems always we try to reproduce it and then I have a projection for 2025 is an acquisition.So I'm currently just looking at potential acquisitions as well. Michael: these aren't build outs like ground Rhonda: up. No, they're not The next one is going to be an acquisition because, uh, these buildouts in Los Angeles, the thing is that you can't really own buildings in Los Angeles. They're either grandfathered in, they're incredibly expensive.Like we're not talking about like, I'm sure Nebraska parts of it is expensive, but like, you know, there's some parts like Arkansas, whatever people are going to buy these massive buildings. Right. And that's amazing. I love that. I'm married to this city. Okay. Because I married my husband's out here.My family's out here. I would love to get into more of a less saturated environment. I bet you, I can kill it somewhere else. Right. But I am now getting tortured and killed here, but I've grown to realize, um, what is needed in this kind of market and facilitate a growth.Um, and a lot of it has to do with. front loading, a lot of marketing right off the bat and then getting a good SEO, doing PPC ads, um, doing even mail marketing campaigns. You're kind of just throwing everything out there and then seeing what sticks because a lot of times you may have mail marketing not work out, but in some locations it works out because the demographics still checks her mail in Hollywood.Mail marketing for me does not work. Right. But PPC campaigns and local ad campaigns with Google works out for me, having my, website, really honed in on keywords and all that kind of stuff and having good SEO that's going to manage. the traffic that's coming in is really important for Hollywood for Beverly Hills.There's an older demographic there's a bunch of homes around there. these male marketing campaigns and even being in magazines or whatever it is, those tend to actually work. we still, of course, run our Google. Everybody still uses Google or we're going to, uh, aside that we're talking about other things.Facebook. It's still working with that. Calabasas is the same. These locations are, if they're mostly have homes around you rather than apartments and stuff like that, because I think the apartments, it's a very transient, uh, living situation. You may have some people coming in for a couple of months and leaving mail marketing campaigns don't always work out. these, uh, physical, uh, news articles and whatever it is, may not be working out, but, uh, I also have found, um, being in Hollywood, I was reached out a couple of times by magazines, right? And so like our lure, BBC, MSNBC, I was on Forbes for Hollywood's, they called me the most stylish dentist.I don't know. Okay. But I think it sounds like I was a stylish dentist, but I think they were talking about practice when you were getting into the article, but like the style, the brand was there and it was recognized by Forbes, um, as being a nice office, a nice dental office, and then offering some services to patients that were.Really high tech. But anyhow, we digress on that. But I'm saying that these are some things that I was reached out to. And then my online presence grew because they put me in online articles, right? So they kind of all just fueled each other. And it, and sometimes some people Are not as lucky in that area to find out what works right away.But you want to try different marketing strategies. Um, not every practice is going to feel a good strategy with one as opposed to another. I remember when I was in Orange County. So my first, uh, practice location was up there. HMO one, but That one did really well with like those, but this was a couple of years ago.I don't know, but those apps where you can kind of make your own appointment like ZocDoc and, Oh yeah. Uh huh. Uh huh. Yeah. So they were doing really well there with that. Same with Hollywood because there's are like techie, uh, younger generations, right? Like, so you may want to look, put yourself on one of those platforms where they can get onto your, appointment scheduler and put themselves in there because people don't want to call.Some demographics don't want to call you. Right. And so like there's a younger generation who completely functions a hundred percent on their phone. They emailed a text. They don't even have laptops, right? They're all, everything's on their phone. So even optimizing your website to look good on a cell phone is also incredibly important.You can hop onto different dental offices and you'll see that maybe their website for the phone is not easy. It's like a mess. You have to shrink it really low, move it up this way. It's like, you can't find their number because it hasn't been optimized for mobile. these are some things that you definitely want to look into your practice to make sure that you are marketing to the right group.Who's your demographic that you're trying to aim for? And, uh, what keywords are you using for your SEO? If you're doing primarily Invisalign, where do you rank on the Invisalign when somebody puts Invisalign in? I'm picking on Arkansas. I don't know, but there's a line Arkansas, right?Like I want to go to Arkansas too. Michael: You're like, man. Okay. So that's interesting. When it comes to this, you said you front load a lot at the beginning of marketing. I guess specifically, how much did you front? Rhonda: Yeah. A lot, uh, 15, 000, um, in marketing the first month. Michael: Uh, every month for or just the first month, Rhonda: every month for almost like a year.But now in terms of marketing, we're way past that. We're at like 30, 000. It's still going to grow. It's not going to get smaller, but you have to think about it as your ROI. You're spending that much and you have to think, okay, how much am I spending per patient to come in? if you spent a 15, 000 and let's say that the person, the patient came in and the price on their head was 150, but they came in.And they spent 2000, they spend a thousand, whatever it is, you have to be able to know your, your numbers of the practice and, and be able to decipher if some of those marketing campaigns are helpful. And you have to also make sure you train your staff and be part of your systems to ask the patient, whoever is calling, how did you hear about us?Because that is going to be key for you not to overspend marketing. Oh, Google. Okay. Well, let's put a tick on Google. website referrals. At this juncture, I'm actually now, this is what also people need to understand. You can get really high in marketing, but you don't need to spend that amount every single month.Right? There's some points where you're noticing you're getting 50 new patients. Okay. That's amazing. A month for practice is great. 50 new patients is wonderful. Should I fall back on my marketing? Maybe not. Just don't spend more. Okay. And then what we found is we're getting new patients, but mostly now it's referrals.So I'm actually haven't spent more on marketing in the last year. It's just been kind of the same. So over time, when your brand develops and your practice develops, you may not need to spend this money all the time. You may not need to add more fuel to the fire. it can carry on in itself by creating the environment that a patient will want to come back and see you guys and maybe refer a family member because referrals are above all the best.They are the best. That's why reviews. You always want to make sure your reviews are very good. you really want to get everyone involved and gamify your reviews and gamify your practice so that everybody in the practice is aiming towards making sure that your ratings online is always at its best.and it's because this unfortunately in our society will hurt you the most. And it doesn't matter who you are, what your name is, blah, blah, blah. one time I referred, I know he's an excellent doctor. He's amazing actually. he's on a study club with me and does all this stuff. I was referring him over to someone and I went on his Yelp and I'm like, Oh no. I know. He's really good. What are these on there? Right. And then like, I was like, Oh my God, that's his reviews. And then it makes you even question if this guy is good. Right.And you're like, no, he's awesome. What is that? And then, uh, you know, that's going to make your practice suffer. And it's also going to, uh, definitely create a taste in someone's mouth when they come into your practice that they immediately think you're going to be bad, but have to always maintain those reviews.You always have to put a positive, self out there, even if you're having super crappy day, which a lot of us do, obviously we, this is why also this practice lifestyle is stressful because you can have a crappy day, but you have to walk in and be all smiles. It is good. No one is dying next door. You know, like, Oh, like, you know, you want to be really, I didn't come inand, and give that kind of persona.And it really helps build up those reviews and just make sure that you are constantly also asking for them. You don't want to just assume they're going to leave you a review because the person who's going to leave you the reviews that when you don't want leaving a review, but the person who was like, you guys are awesome.You should ask them. Even as the dentist, I don't know why we think we're above that. We're not above that. This is still, this is your practice, right? this is what you spent your money and your time and your blood and your self, your all that on. And if someone is, saying, wow, and giving you some credence on your practice, they love it.Then ask them, you know, I know it's going to take a lot of time out of your day. I really appreciate if you just do that. Um, if you don't want to, no problem, but I just like, it really helps us out and humble yourself. you should always humble yourself in life and in your practice and in your chair is nothing that glorified you above anybody else.You know, stoop down to always look at the patient when they're talking to you, not at their mouth, but in their eyes. sit at their level. Don't stand above them, bring them up when you're talking to them, not lay them down. You, these, this is never have a opinion of yourself.You certainly just always to just level yourself up with your staff and with your patient. And I parent promise you, these reviews are going to read for themselves because now you are. You're real. you're not fakely asking, Hey, you want to leave us a review?And like you were just a dick to them the whole time. Now you're asking for, right? so make sure you keep up with that the whole time. Michael: Yeah, I like that authenticity, right? So then when it comes to, you mentioned there's something, you do, you have a system that you like to reproduce. When it comes to these practices, what is it? Rhonda: Yeah, so the systems are and they can vary between different offices, but systems it's such a word that's so loaded because a lot of times like we have systems and what does that mean? Right? What is the system? So a systems is. the time a patient calls your office and even before that, how did you get that call?How did that call get intercepted? how did the person answering the phone answer that phone? How are they put into your scheduler? How are they followed up with? These are systems. So the step by step by step by step of getting a patient ultimately in the chair in your office.going over your treatment plan and now appointing them for the treatment because you have to appoint them. You can't just say, I got you in the chair. I did a profi and now you're gone. That's not how you need to reappoint them. an order for that patient to be successful and in your chair and having, and I don't want to, I'm going to just divert a little bit, a patient. value comes from their recare and recall and reemergence of them back into your system. One person comes in and you never see them again. That was not a successful new patient encounter. That patient goes on an inactive list. That patient is essentially Lost. You spent marketing dollars on them.You spent all the time on them. You paid the hygienists to see them. You did saw the assistant. You spent the time with them and it's lost, right? You need to create a systems. where a patient that sits in the chair reappoints themselves for either follow up cleaning or follow up care or whatever it is and stays within your practice, right?And so they stay within your active patient pool. Uh, we consider like active patients, someone who's been at least in within the year or 18 months or whatever it is. So keep mindful of that. This patient needs to be seen for recare. don't call it recall because recall sounds like something's wrong with you, right?So I would recommend that you say recare appointment rather than a recall appointment. and then I give that that's credit to UCLA's Dr. Goldstein practice management class, because I remember that was a, one of the slides on his, uh, I never appreciated that until practice where I remember saying, we'll see you on recall.And then the patient was like, Is it like, wrong, like something is wrong, like it's recalled, like, right? So, like, no, no, we just need to re carry, right? And so it's re carrying, the vocabulary is also important. Anyways, these are all part of systems, right? The vocabulary, the way you speak, the way you point them, the way you follow up with them.And it needs to be laid out. in a way where it's not printed and in a binder and put somewhere collecting dust. Welcome to 2023. Everything is online, right? Everything is online. Choose whatever system you want to do, but make sure it's accessible to everyone and that everybody knows your systems from the front office to the back office.Everyone needs to be aware of the way that your practice runs and how you would handle certain situations. Because once you, as a business owner, Leaves or moves away or whatever not leaves like physically leaves this practice and now comes into a perspective where I'm at where I'm mostly Managing I need to make sure people are aware of how to handle a situation without calling me a hundred times, Michael: right?Yeah, gotcha. So you created this systems how like you just record every single thing you're doing and you're like, what's working? And then pivot To do better and better and better, or? Rhonda: Absolutely. And how many times I've been asked, like, can I have a layout of your manual?And I would say, honestly you need to look at your practice, from a specific, It's, not subjective, it's really objective the way that you should be looking at your, practice. Like, so you need to handle each and every practice needs to be done differently. And so if one thing works in one practice may not work in another, but make sure you are understanding what worked.What marketing tactics worked, uh, how your systems are, the way that you walk a patient to the back, do you have a routing slip, because that's part of our system. Some people don't have routing slips, where it says next visit, where it says when the last cleaning was. These are part of systems.Does a routing slip work for you? Do you want your assistant to write your notes? If they want to write your notes, you have templates for them. These are specific things that may work for practice to practice, but see what works for you and get that written down somewhere. That's accessible. And not only in your head, it needs to be transcribed because it's going to be ultimately in order to scale and not only to scale, you can remain in your own practice, but maybe over a couple of years, add more dental chairs, maybe by the building, whatever it is, you don't have to go into multiple practices.There is some dentists. that are very near and dear to me, which I love, and they're killing it with one practice, giant location, like one location. It's huge. Right there. They see as many patients as I do, but just in one location. And so they've scaled. their practice, their one practice to an extraordinary size and they have, worked their systems to what works for them.Michael: Gotcha. Interesting. Okay. So then the systems is tailored to like the practice, obviously, right. But at the same time. I guess it's more like we have to start documenting everything right now and then kind of continue to pivot and pivot. Yeah. Rhonda: There's a lot of like, HubSpot may have something, but like also there's something called training all that also has like an online app, um, that you can do.There's a lot of sites that you can actually create, uh, like leaderboards. For your practice, and that's really good because you can put quizzes on there, like when you're training someone, how do you train them? Do you physically have to train them? Like, because some people learn differently, you may need to, um, Train them, physically show them, show them pictures, show them video, and then maybe take a quiz at the end, like, you know, so yeah, there is a lot of systems that you can look into that may fit your practice, different pricing and all that kind of stuff, but I would recommend is online stuff, app, you can even right now, you can find a bunch of developers that can develop stuff just for you. I utilize a lot of AI in my practice. and, with the development of AI, I've utilized AI where a lot of people have never even thought to use AI, but I've gotten people who develop AI to specifically build stuff for my practice that I think that has helped. I've paid them out and it's just mine. It's not anybody else's. You can't actually go buy it, but I thought this is what I need. And with the cloud based systems, like, so I used to have All my practices were on a server and we were using, but they're now cloud based systems, like, I'll use a different word besides systems but practice management systems, So practice management systems, sometimes it used to be on a server. Now you'll find a lot of them on the cloud. The cloud based servers are a lot better because you can really build. softwares within them that can function for your practice and specifically for them. And you can get the coding and all that kind of stuff.You can find them on like squad help or whatever. Um, but you'll, you can find people who are really good in development and build stuff for your practice. Um, and then that goes into even apps. Maybe you can make an app for all your videos and your, web, information, like your employee handbook and stuff can be on there too.Michael: What have you created with, so far Rhonda: for your practice? So far I have a robot that calls all the dental insurances that are, because we're out of network and we still have concierge dental. So the concierge style. So even if they have dental insurance, we tell them, sure we'll get a breakdown for you and send it out.Ri

Tools, Websites, Links, Books, and Videos mentioned in the podcast episode:SEO Checker website: 00:02:30 YouTube: 00:09:39 TikTok: 00:09:39 Social networks: 00:09:39 Google Ads: 00:09:39 Facebook Ads: 00:09:39 Artificial intelligence in search engine results page: 00:09:39 Keyword research: Starting from ideas that are interesting for your audience and then optimizing the content to be liked by Google. (00:12:34) Content brief: Avoiding specific requirements and giving more freedom to authors to write about what they think is important. (00:12:34) Keyword squashing: Tools that push many keywords into an article. (00:13:51) Multi-channel approach: Understanding the specific channels and types of audience, measuring engagement, and using Google Analytics to track results. (00:14:53) Content production in different formats: Cheaper and easier than creating new content. (00:16:49) SEO Checker: Using data studies and expert polls to create valuable content, engaging experts to share and promote the content. (00:17:59) Google search ranking: Building trust, authority, and expertise to rank higher in Google search results. (00:19:52) Deep content and authority: Having specific, deep content that has been around for some time and has authority in Google's eyes. (00:21:10) SEO startup checklist: Starting with keyword research, creating landing pages, publishing content, engaging with customers, and writing articles for trusted websites. (00:23:05) Medium - mentioned at 00:24:35 - A platform for publishing and discovering content. Site Checker - mentioned at 00:24:35 and 00:26:01 - A tool for analyzing website performance and identifying issues. YouTube - mentioned at 00:26:01 - A video-sharing platform used to drive traffic. Google - mentioned at 00:26:14 and 00:27:28 - A search engine and platform that values expertise, experience, authority, and trustworthiness. SEO (Search Engine Optimization) - mentioned at 00:27:03 - The practice of optimizing web content to improve search engine rankings. Medium and LinkedIn articles - mentioned at 00:27:03 - Platforms for publishing articles and driving traffic. Expert help - mentioned at 00:27:03 - Suggested for content creators to improve their writing and storytelling. Site Checker software - mentioned at 00:28:21 - A tool for managing and monitoring multiple websites, providing alerts and reports. Demo - mentioned at 00:29:16 - Offered by Ivan Polly for anyone with questions about Site Checker.

Talking shop with Ezra McCarthy w/ Green Frog Web Design. http://greenfrogwebdesign.com/ Thanks for Listening!  LCRSummit.com   More episode links below... https://linktr.ee/lawncarerookie   Podcast Merch https://teespring.com/stores/lcr-6  

Are you missing out on a 400% boost in website speed and a 1% increase in conversions, with just a few simple changes discover the secrets to enhancing your web presence and skyrocketing your business success on today's episode on Start With a Win!Adam explores the significant weaknesses and opportunities in business, focusing on web presence with his expert guest, Tony Adams, Chief of Staff at Area 15 Ventures.  They discuss the critical role of web presence in attracting customers, boosting sales, and enhancing brand reputation.Adam & Tony delve into various aspects of web presence, including website optimization, SEO (Search Engine Optimization), social media, online reviews, and local search. Learn the importance of understanding and incorporating keywords into website content naturally, what to avoid and what Tony recommends doing to making it easy for users to find detailed information.  Learn the crucial actions to take to have a strategic web presence and how SEO efforts can significantly impact a company's success in today's digital landscape.Tony Adams, MBA, a seasoned professional with a track record of success, started his career at 10 and learned the value of hard work. Notable accomplishments include becoming a top mortgage broker at 19, Army service in Afghanistan, founded a hair salon, and lead key initiatives at RE/MAX International. His diverse educational journey includes an Executive MBA and web development training. Tony's awards span military honors, academic recognition, and community service. He continues to volunteer, support veteran-owned businesses, and enjoy quality time with his family and pets while exploring the Colorado outdoors and indulging in Marvel movies.03:20 What is the number #1 thing searched for on Google?04:06 An employee that works 24/7, 365 days for you, huh?08:14 Biggest mistake of online presence10:15 Five categories of online presence10:55 How fast is your speed?18:38 Quick action tips for websites23:38 What is SEO?Connect with Adamhttp://www.startwithawin.comhttps://www.facebook.com/AdamContosCEO https://www.linkedin.com/in/adamcontos/ https://www.instagram.com/adamcontosceo/ https://www.youtube.com/@LeadershipFactoryhttp://twitter.com/AdamContosCEO

On this episode, we have a powerful dialogue with our guest, Josh Greene about what it really takes to build your reputation online and do legendary marketing in the digital world. Josh Greene is the CEO of The Mather Group. In a world of digital marketing BS, sophomores hacks and self-congratulatory vanity metrics, Josh is the real deal. Welcome to Lochhead on Marketing. The number one charting marketing podcast for marketers, category designers, and entrepreneurs with a different mind. Josh Greene on Marketing and Reputation Management The episode starts off with a discussion about marketing trends and reputation management with Josh Greene. They touch upon the impact of AI on marketing strategies and delve into reputation management techniques. Christopher highlights how individuals with negative reputations try to bury their past misdeeds in online search results. Josh explains that reputation management involves manipulating search engine rankings to push down negative content and make it less visible, while at the same time providing more positive information about you or your company. They also touch on the evolving landscape of SEO (Search Engine Optimization), with Josh emphasizing that SEO is not dead but constantly changing. He notes that traditional SEO tactics, such as keyword optimization, have evolved due to changes in Google's algorithms and the increasing importance of AI-driven queries. Josh Greene on what is the Internet thinking about you They also discuss the topic of the evolving landscape of SEO and the impact of AI, particularly in large language models like ChatGPT and Bard. As mentioned earlier, Josh highlights how SEO has evolved beyond optimizing for Google to also include considerations for AI-driven queries. He then emphasizes the importance of managing one's online reputation in this context. On the topic of AI, Christopher shares his experience with ChatGPT, mentioning how it produced relevant results related to category design, which led him to ponder the connection between AI training data, the internet's content, and these AI models' abilities to provide meaningful information. He also mentions that experts in various fields, including category design, are actively teaching AI models to enhance their understanding and capabilities. Josh Green on how to stand out from the crowd They then discuss how to stand out in the digital landscape, particularly in the context of AI and SEO. Josh explains that AI models like those used by Google rely on credible sources, with Wikipedia and Google's patent tool being primary sources. He emphasizes that credibility, links, and signals play a significant role in determining the relevance of content for AI models. Much like in SEO, authoritative content with strong signals will have a more substantial impact. Christopher adds that AI is evolving similarly to SEO and mentions that some individuals are already trying to exploit AI for personal gain by selling courses on how to manipulate AI models. He highlights the importance of providing valuable content to help people rather than merely trying to stay ahead of trends or exploit emerging technologies. They both agree that the key to success in the digital age, whether in AI or SEO, is delivering valuable content and expertise to genuinely assist others rather than chasing quick fixes or trends promoted by self-proclaimed gurus. They also note that having a real impact requires substance and credibility, not just buzzwords. To hear more from Josh Greene and on how you can build your online reputation, download and listen to this episode. Bio Josh Greene Links Connect with Josh Greene! The Mather Group | LinkedIn We hope you enjoyed this episode of Lochhead on Marketing™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram, and subscribe on iTunes!

Unleashing Your Brand Potential: Cutting Edge Marketing Sectrets For 2023 With The “Marketing Dude” Hernan Vazquez. On This Episode Of The Vertical Momentum Resiliency Podcast Host Richard Kaufman Veteran-Keynote speaker-Comeback Coach Sits Down And Has A Insightful Interview With Hernan Vazquez. To Listen To This Episode On Your Favorite Platform Click Here NOW! Be Prepared… https://anchor.fm/richard-kaufman6/episodes/Unleashing-Your-Brand-Potential-Cutting-Edge-Marketing-Secrets-with-Hernan-Vazquez-e27kl66 Today's episode with Hernan Vazquez, "The Marketing Dude," covered vital topics on recession-proofing your business and cultivating resilience in turbulent times. Over the last decade, marketing has evolved significantly, with a strong emphasis on SEO (Search Engine Optimization). Taylor Swift's dominance can be attributed to her strong brand and connection with her audience through building relationships. Masterminds, self-education, and mentorship play crucial roles in personal growth and business success. Embracing algorithms and being social on social media are essential for visibility and engagement. Dennis Yu's "dollar a day" strategy offers actionable steps to excel in the second half of 2023. Lastly, focusing on reviews for reputation and social proof is invaluable for all business owners. Tune in to this masterclass in building a dominant brand. To Get In Touch With Hernan Click Below: http://www.ScaleDriven.com Thank You

Boost Your Website's Online Visibility with These SEO Tips and Tricks In this episode, Tracy Brinkmann discusses search engine optimization (SEO) and how it can help businesses rank higher in search engine results, driving more organic traffic to their websites.    The five components of SEO are: keyword research online page optimization offline page optimization technical SEO content marketing.    Tracy explains that keyword research involves identifying the keywords and phrases that your target audience is using to search for information.    Online page optimization involves optimizing the content on your website to make it easier for search engines to understand and index.    Offline page optimization involves optimizing external factors such as backlinks and social media presence.    Technical SEO involves optimizing technical aspects of your website such as page speed and mobile responsiveness.    Finally, content marketing involves creating high-quality, engaging content that is optimized for search engines and targeted towards your audience. By incorporating these strategies, businesses can improve their online visibility, attract more organic traffic, and ultimately drive more sales.   Tracy discusses the key elements of search engine optimization (SEO) that can help businesses improve their website's ranking on search engine result pages. The first step is to identify high-value keywords using tools like Google Keyword Planner and Semrush. On-page optimization involves optimizing individual pages of a website, including page titles, meta descriptions, headings, content, images, and internal links. Off-page optimization involves building backlinks from other reputable websites, which helps improve a website's authority and relevance. The technical piece of SEO includes optimizing website speed, mobile responsiveness, architecture, security, and crawlers. Content marketing is also an essential part of SEO, as it attracts and engages the target audience with valuable content. It is crucial to ensure that the content is relevant and provides value to the audience, as search engines pay attention to user engagement and drive more traffic to websites that provide value. By implementing these SEO strategies, businesses can improve their website's visibility and attract more relevant traffic to their website.   Tracy discusses the importance of keyword research in digital marketing. They emphasize that it is critical to identify the keywords and phrases that the target audience is using to search for information related to the business or service.    Tracy explains that seed keywords, which are the broad keywords relevant to the industry, should be identified first. He suggests using tools like Google Keyword Planner and Semrush to expand the list of seed keywords and identify related keywords from the target audience. Tracy  highlights the importance of analyzing competitor keywords to gain insights into their strategies and potentially identify gaps in the market. Overall, the Tracy emphasizes that keyword research is a crucial component of digital marketing and should not be overlooked.   Tracy advises business' to analyze their competitors' keywords to identify gaps in their own keyword strategy and find new opportunities. By finding these gaps and filling them, it can help entrepreneurs achieve faster rankings and improve their overall SEO.    It is important to understand the intent behind each keyword, whether they are searching for information or a specific product or service. By delivering the right kind of value, it can improve the relevance and lift up the value for the writer. High-value keywords are those with high search volume, low competition, and high relevance to the writer's business. The speaker emphasizes the importance of prioritizing these high-value keywords and doing research to identify which ones are in demand. By doing so, writers can improve their SEO and gain a competitive edge in the market. https://DarkHorseSchooling.com