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Best podcasts about chrome extensions

Latest podcast episodes about chrome extensions

Serious Sellers Podcast: Learn How To Sell On Amazon
#662 - Helium 10 Amazon Chrome Extension Masterclass Part 1

Serious Sellers Podcast: Learn How To Sell On Amazon

Play Episode Listen Later May 3, 2025 32:33


This episode is part one of this two-part seller strategy masterclass that shows how to find product opportunities, keyword research, and spy on competitors using Helium 10's Chrome Extension. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Could the Helium 10 Chrome Extension be the secret weapon in your Amazon selling arsenal? In this episode, Carrie Miller joins us to unveil the transformative potential of this powerful tool for sellers at every level. With features like the Xray tool and ASIN Grabber, you can discover how to analyze sales, target PPC campaigns, and track competitor inventory with ease. Carrie shares her expertise, shedding light on identifying product opportunities and gaining insights into competitor strategies across platforms such as Amazon, eBay, Etsy, and Shopify. Explore advanced strategies for product analysis and competition monitoring with us. Learn how to leverage competitor inventory levels and keyword density analysis to uncover gaps in the market and optimize your product listings. We dive into the significance of understanding product variations, seller strategies, and fulfillment methods to enhance your marketplace positioning. Plus, we provide practical advice on utilizing tools like Helium 10 Alerts to stay ahead of the competition and maximize profitability. Our conversation also highlights the importance of optimizing product packaging, especially for those using Fulfillment by Amazon (FBA). Discover how small changes in packaging dimensions can significantly impact your profit margins and learn how to assess costs accurately using the Profitability Calculator. Whether you're a beginner or an advanced seller, this Helium 10 Chrome Extension masterclass offers invaluable insights into boosting your sales, optimizing advertising efforts, and much more. Don't miss the opportunity to elevate your Amazon business with these strategic tools and techniques. In episode 662 of the Serious Sellers Podcast, Carrie talks about: 00:00 - Seller Strategy Masterclass on Helium 10 Chrome Extension 00:29 - Leveraging Amazon With Chrome Extension 04:39 - Supplier Finder Chrome Extension Analysis 07:34 - Analyzing Product Demand and Competition 12:25 - Marketplace Analysis for Amazon Listings 15:06 - Product Analysis Strategies for Amazon 19:46 - Pricing History and Stock Monitoring 22:18 - Maximizing Profitability Through Packaging 23:44 - Amazon Profitability Calculator for TikTok Shop 28:58 - Product Bundle Strategy for Increased Sales 31:25 - Chrome Extension Masterclass Part Two  

Paul's Security Weekly TV
Tailscale rakes it in, CVE dead to us, cool Chrome extensions, dog saves toddler - ESW #403

Paul's Security Weekly TV

Play Episode Listen Later Apr 21, 2025 57:56


In the enterprise security news, lots of funding, but no acquisitions? New companies new tools including a SecOps chrome plugin and a chrome plugin that tells you the price of enterprise software prompt engineering tips from google being an Innovation Sandbox finalist will cost you Security brutalism CVE dumpster fires and a heartwarming story about a dog, because we need to end on something happy! All that and more, on this episode of Enterprise Security Weekly. Show Notes: https://securityweekly.com/esw-403

Enterprise Security Weekly (Video)
Tailscale rakes it in, CVE dead to us, cool Chrome extensions, dog saves toddler - ESW #403

Enterprise Security Weekly (Video)

Play Episode Listen Later Apr 21, 2025 57:56


In the enterprise security news, lots of funding, but no acquisitions? New companies new tools including a SecOps chrome plugin and a chrome plugin that tells you the price of enterprise software prompt engineering tips from google being an Innovation Sandbox finalist will cost you Security brutalism CVE dumpster fires and a heartwarming story about a dog, because we need to end on something happy! All that and more, on this episode of Enterprise Security Weekly. Show Notes: https://securityweekly.com/esw-403

Next Level Affiliate Marketing Podcast
071 - Back 2 Basics - Google Chrome Extension Policy update

Next Level Affiliate Marketing Podcast

Play Episode Listen Later Mar 24, 2025 8:51


Willkommen bei Back 2 Basics – der Reihe für aufstrebende E-Commerce Händler und ihren ersten Kontakt mit Affiliate Marketing - vom Next Level Affiliate Marketing Podcast. Bist du engagierter Merchant und hast bereits deinen Online-Shop bei Shopify, Woocommerce, Magento oder Shopware, und suchst nun nach einer Erweiterung zum typischen Google, Amazon, Facebook und Apple Marketing-Mix? Dein Host Nawid Company erklärt in dieser Serie klar strukturiert die Grundsteine des Affiliate-Marketingbereichs damit du bestens vorbereitet für die ersten Schritte bist. So wirst mit Back 2 Basics und der Interview-Reihe Time for Learning schnell zum Profi. Die heutige Folge behandelt folgende Themen: - Affiliate Cookies - Affiliate Links Regelung - Cashback & Coupon Extensions - Chrome Web Store - Compliance Affiliate Marketing - Google Richtlinien Update - Honey Extension Kontroverse - Transparenz in Affiliate

Selling With Social Sales Podcast
Productivity with AI: Can AI SDRs Really Replace Humans?

Selling With Social Sales Podcast

Play Episode Listen Later Mar 18, 2025 47:36


  If you're feeling overwhelmed by the limitations of traditional SDR methods and struggling to personalize outreach, then you are not alone! Get ready to be blown away. You won't believe how AI SDR bots are revolutionizing the sales process. Discover the unexpected truth behind how AI is transforming sales efficiency and personalized outreach capabilities. It's a game-changer that's shaking up the industry, and you won't want to miss out on this. Stay tuned to uncover the unexpected impact of AI in sales. This is Gaurav Bhattacharya's story: Gaurav Bhattacharya's journey into the world of AI SDR bots and sales automation began with humble beginnings in New Delhi. Growing up in a simple, blue-collar family, Gaurav's early exposure to technology ignited a passion for coding, leading him to build his first video game at the age of 10 and launch his first startup by 17. His experience navigating the complexities of AI in the healthcare space laid the foundation for his innovative approach to sales automation. Gaurav's personal connection to the transformative power of technology fuels his mission to enhance sales efficiency and personalized outreach capabilities through AI-driven solutions. This emotional and inspiring story resonates with anyone striving to harness the potential of technology to drive meaningful change and success in the sales industry. I think AI is going to get more and more powerful and it's not there to replace SDRs yet. It might be there in like 10 years. I don't think it's going to be there next year. - Gaurav Bhattacharya Unlock the Power of AI Unlocking the power of AI in sales development can revolutionize the way reps conduct outreach and engage with prospects. AI can assist in deep research on leads, provide insights for personalized outreach, and prioritize leads for sales reps. By leveraging AI's capabilities, sales teams can unlock new opportunities, increase qualified leads, and improve sales activities' quality and quantity. Ths week's special guest is Gaurav Bhattacharya Gaurav Bhattacharya, the CEO of Jeeva AI, is a seasoned tech entrepreneur with a proven track record in the development and implementation of AI-driven solutions. With extensive experience in building successful startups and a focus on leveraging AI to optimize sales processes, Gaurav brings a wealth of knowledge to the discussion on AI SDR bots. His entrepreneurial journey from founding and leading ventures to his current role at Jeeva AI demonstrates his expertise in navigating the intersection of technology and sales. As a featured guest on The Modern Selling Podcast, Gaurav's practical insights and industry acumen offer valuable perspectives for sales professionals and leaders in the tech sector, shedding light on the effective integration of AI SDR bots for enhanced sales efficiency and personalized outreach capabilities. In this episode, you will be able to: Understand how AI SDR bots revolutionize the sales process for increased efficiency and effectiveness. Discover the significant impact AI has on improving email deliverability in sales outreach. Learn the art of personalization in AI-driven sales outreach to enhance engagement and conversion rates. Explore the possibilities and considerations surrounding the replacement of human SDRs with AI technology in sales. Harness the power of AI tools to streamline sales processes and drive better results with enhanced efficiency.   The key moments in this episode are: 00:00:00 - AI SDRs vs. Traditional SDRs 00:03:39 - Introducing Jeeva AI 00:05:25 - Insider Secret: Gaurav's Love for Eggs 00:08:20 - AI SDRs' Role in Sales 00:11:59 - Jeeva's Impact on Sales Reps 00:12:22 - Mario's Impact on Product Development 00:13:40 - AI-powered Lead Generation 00:18:21 - AI in Sales and SDRs 00:19:00 - Hyper-personalization vs. Scaling 00:24:59 - AI Empowering Sales Teams 00:25:36 - Personalization Challenges in Sales Outreach 00:28:02 - Evolution of Personalization Strategies 00:30:27 - Future of AI in Sales Development 00:31:49 - Role of AI in Improving Sales Efficiency 00:33:14 - Empowering Sales Teams with AI 00:37:48 - The Future of Sales Reps and AI 00:39:58 - The Role of AI in Sales Coaching 00:41:45 - The Importance of Roleplaying in Sales 00:43:02 - The Future of Sales Technology 00:45:37 - Learning English through Movies Timestamped summary of this episode: 00:00:00 - AI SDRs vs. Traditional SDRs Gaurav discusses the difference between AI SDRs and traditional SDRs, emphasizing that AI is meant to augment, not replace, human sales reps. He highlights the potential for AI to automate manual tasks, freeing up reps to focus on high-value activities. 00:03:39 - Introducing Jeeva AI Gaurav provides a background on Jeeva AI, a tool designed to automate manual, repetitive sales tasks. He explains that the platform aims to help salespeople focus on strategic activities like discovery calls and demos by automating prospecting, research, and outreach. 00:05:25 - Insider Secret: Gaurav's Love for Eggs Gaurav shares a quirky personal story about his love for eggs and how he and his brother ran an egg sandwich stand to pay for school. He also reveals his aspiration to build an egg sandwich shop in the future. 00:08:20 - AI SDRs' Role in Sales Gaurav discusses the potential role of AI SDRs in sales, emphasizing their ability to automate prospecting, lead generation, and personalized outreach. He underscores the goal of helping sales reps be more productive and efficient in their daily tasks. 00:11:59 - Jeeva's Impact on Sales Reps Gaurav explains how Jeeva AI assists sales reps by automating lead generation, research, and crafting personalized outreach messages. He envisions 00:12:22 - Mario's Impact on Product Development Mario's extensive feedback has shaped the product significantly, making him a key champion. 00:13:40 - AI-powered Lead Generation The platform aims to provide quality data and automate lead generation using AI, with plans to add more functionalities in the future. 00:18:21 - AI in Sales and SDRs AI may not replace human SDRs as automated outreach through AI faces deliverability challenges, but AI can automate content creation and personalization to some extent. 00:19:00 - Hyper-personalization vs. Scaling Hyper-personalization is crucial, but AI can automate deep research and meaningful messaging. However, human creativity and strategy are still essential in sales. 00:24:59 - AI Empowering Sales Teams AI can help sales teams test hypotheses, bring ideas to market quickly, and enhance productivity, making a 20% AI-powered team as productive as a 100% traditional team. 00:25:36 - Personalization Challenges in Sales Outreach Gaurav discusses the challenge of personalization in sales outreach, highlighting the shallow and generic messages being sent. He explains the initial method of using AI to create personalized lines based on scraped LinkedIn profiles, and the limitations of this approach. 00:28:02 - Evolution of Personalization Strategies Gaurav outlines the evolution of personalization strategies, from shallow personalized messages to hyper-personalized sequences. He emphasizes the shift towards hyper-personalized messages that are deeper and more effective, using AI to gather extensive information about prospects and create tailored outreach. 00:30:27 - Future of AI in Sales Development Gaurav predicts that AI will not replace human SDRs in the next 10 years, emphasizing the complexity of sales and the importance of soft skills. He envisions AI complementing human SDRs, improving efficiency, and enabling smaller teams to achieve greater effectiveness. 00:31:49 - Role of AI in Improving Sales Efficiency Gaurav discusses how AI can enhance sales efficiency by automating prep work, research, and lead identification. He envisions a future where AI-powered systems provide comprehensive insights, signals, and ready-to-use messaging, enabling SDRs to focus on high-quality leads and creating more opportunities for sales reps. 00:33:14 - Empowering Sales Teams with AI Gaurav envisions a future where AI empowers sales teams to create more qualified opportunities and conduct challenger-style sales. 00:37:48 - The Future of Sales Reps and AI Gaurav discusses the shift towards having fewer sales reps who can close multi-million dollar deals, the return of full stack sales reps, and the potential impact of AI on sales roles. 00:39:58 - The Role of AI in Sales Coaching Gaurav shares the acquisition of a sales coaching software that utilizes AI for cold calling and role-playing. He emphasizes the importance of providing tools to help sales reps improve their skills. 00:41:45 - The Importance of Roleplaying in Sales Gaurav explains the significance of role-playing in sales coaching and the introduction of AI role-playing software in their program. He highlights the value of coaching reps in conversation skills and grading their performance. 00:43:02 - The Future of Sales Technology Gaurav discusses the need for all-in-one sales platforms that can help companies scale their sales activities. He emphasizes the importance of providing a comprehensive solution rather than siloed niche products. 00:45:37 - Learning English through Movies Gaurav shares a personal anecdote about learning English by watching the movie Titanic multiple times. This lighthearted moment adds a personal touch to the conversation. Maximize Sales Efficiency with AI By leveraging AI in the sales process, reps can automate manual tasks like prospecting and lead research, allowing them to focus on high-value activities such as engaging with prospects and closing deals. AI SDR bots can streamline the prospecting process, identify leads, and generate personalized messaging, ultimately maximizing sales efficiency. The goal is to free up the rep's time and empower them to enhance productivity through AI-assisted tasks. Elevate Email Deliverability with AI AI can play a crucial role in elevating email deliverability by assisting in crafting highly personalized messages. With AI-powered systems, sales reps can automate the process of creating tailored messages, ensuring that each email resonates with the recipient. By leveraging AI to enhance email deliverability, sales teams can improve engagement, increase response rates, and strengthen relationships with prospects. The resources mentioned in this episode are: Connect with Gaurav Bhattacharya on LinkedIn to learn more about AI-powered sales solutions and strategies. Reach out to Gaurav Bhattacharya via WhatsApp at 424-443-8212 for a direct conversation about AI sales coaching and prospecting. Visit the Jeeva AI website to explore their AI-powered sales solutions and learn how it can enhance your sales process. Download FlyMSG for a free text expander and personal writing assistant to boost your sales productivity. Leave a 5-star rating and review for the Modern Selling podcast on iTunes to show your support for valuable sales insights and tips. Follow Us on: LinkedIn Twitter YouTube Channel Instagram Facebook You might also like: FlyEngage AI - Social media AI engagement tool. FlyPosts AI - Thought leadership AI post generator tool. FlyMSG - Auto text expander (Try it out here for free). FlyMSG Sales Pro for Individuals: On-demand sales training for individual sellers. FlyMSG Sales Pro for Teams: On-demand sales training for sales teams for prospecting.  Install FlyMSG for free: As a Chrome Extension. As an Edge Extension.

The Savvy Teacher Seller with Kristen Doyle
139. 21 Must-Have Chrome Extensions That Save Online Business Owners Time

The Savvy Teacher Seller with Kristen Doyle

Play Episode Listen Later Mar 18, 2025 28:04 Transcription Available


Send us a text! (Your number stays private)Are you tired of juggling a million tabs and still feeling behind in your business? If so, this episode was made for you! I'm sharing 21 must-have Chrome extensions that will help you work smarter, not harder. Whether you're trying to stay organized, track your sales, or boost productivity, these tools will transform the way you run your business.I know, I know, 21 extensions is a lot (and you won't need all of them)! That's why I'm dividing them into five clear categories to support your productivity, security, content creation, and more. You'll hear about tools that block distractions and extensions that help you easily record tutorials or SOPs. I'll also share hidden gems that will streamline your workflow and seamlessly manage tasks - all from the comfort of your browser. These must-have Chrome extensions will make managing your business easier than ever. Choose your favorites and you've got a custom virtual toolbox for simplifying your business and getting more done in less time! Remember, don't overwhelm yourself by installing all of them. Start small and add new ones as you need them!01:32 - Must-have Chrome extensions for focus and productivity13:16 - Design and visual tools that help your business look polished and professional15:37 - Chrome extensions for documentation and creating content19:48 - A few helpful tools that will ensure your writing is top-notch21:24 - Must-have Chrome extensions for the operations side of your business➡️ Check out all the Chrome extensions I mention in the show notes: https://kristendoyle.co/episode139Links & Resources:Episode 103, Free & Low-Cost Tools for Online EntrepreneursEpisode 77, Tools of the Trade: My Favorite Things for Savvy Teacher SellersFollow me on Instagram @kristendoyle.co Check out my Everything Page: a one-stop shop for savvy selling!The Savvy Seller CollectiveJoin my private Facebook community: Savvy Teacher SellersMore resources for growing your TPT businessRate & review The Savvy Teacher Seller on Apple PodcastsTired of worrying about WordPress updates and website maintenance? My worry-free WPCare Plan handles all your updates, security monitoring, and maintenance so you can focus on running your business. My team and I would love to be in your corner, taking your website off your plate.Learn more and get started at kristendoyle.co/care. Check out my Everything Page at https://kristendoyle.co/everything

PPC CAST
229. Extensiones para Media Buyers

PPC CAST

Play Episode Listen Later Feb 14, 2025 66:52


Hacemos un repaso de las extensiones de chrome que más usamos en nuestro trabajo con Media Buyers0:00 Intro0:08 Miscelánea2:24 Nuestra Semana11:58 PPCCast+14:40 Noticias de la Semana31:32 Tema Principal59:47 Recomendaciones1:03:27 Canción PPCCastURL Episodio: https://ppccast.com/podcast/229-extensiones-para-media-buyersPPCFest: ppcfest.comPPCCast+: ppccast.com/plusPatrocinadoresRaiola Networks: ppccast.com/raiolaData Feed Watch: ppccast.com/datafeedConvertiam: ppccast.com/convertiam

EdTech Bites Podcast
Ep. 255 | Teaching Smarter, Not Harder: Unlocking the Power of Brisk Teaching with Suvi Gluskin

EdTech Bites Podcast

Play Episode Listen Later Feb 7, 2025 27:03


This episode is sponsored by Brisk Teaching. To learn more and get started, visit www.briskteaching.com. Ever feel like there just aren't enough hours in the day to plan lessons, grade assignments, and still have time to breathe? In today's episode, I chat with Suvi Gluskin, Head of Marketing and Community for Brisk Teaching. We dive into Brisk Teaching—the AI-powered Chrome extension that's here to change the game for educators. Suvi shares how Brisk streamlines your teaching tasks, make differentiation a breeze, and frees up your time for what truly matters: connecting with students. Buen Provecho! Connect With Gabriel Carrillo EdTech Bites Website: https://edtechbites.com EdTech Bites On Bluesky: https://bsky.app/profile/edtechbites.bsky.social EdTech Bites Instagram: https://instagram.com/edtechbites EdTech Bites X: https://twitter.com/edtechbites EdTech Bites Facebook Page: https://facebook.com/edtechbites EdTech Bites On TikTok: https://www.tiktok.com/@edtechbites EdTech Bites YouTube Channel: https://www.youtube.com/@edtechbites About Suvi Gluskin Suvi Gluskin is the Head of Marketing at Brisk Teaching, the most popular AI-powered Chrome Extension for educators, helping over 1 million teachers save 10-20 hours per week. Brisk seamlessly integrates with educators' existing tools to support differentiation, content creation, feedback, and writing authentication. Prior to Brisk, Suvi spent seven years leading Community at Seesaw Learning and previously worked at PBS KIDS. She holds degrees in Music and Child Development from Carnegie Mellon University. Connect With Suvi and Brisk Teaching Suvi On X: https://x.com/suviatbrisk Brisk Teaching Website: https://www.briskteaching.com Brisk Teaching Chrome Webstore: https://chromewebstore.google.com/detail/brisk-teaching-–-ai-assis/pcblbflgdkdfdjpjifeppkljdnaekohj?hl=en&pli=1 Brisk Teaching On X: https://www.x.com/briskteaching Brisk Teaching On Instagram: https://www.instagram.com/briskteaching Brisk Teaching On Bluesky: https://bsky.app/profile/briskteaching.bsky.social Brisk Teaching On LinkedIn: https://www.linkedin.com/company/brisk-teaching/ Brisk Teaching On Facebook: https://www.facebook.com/briskteaching/ Brisk Teaching Facebook Group: https://www.facebook.com/groups/briskeducators/

Next Level Affiliate Marketing Podcast
066 - Time for Learning mit Markus Wigbels – Zukunftssicheres Tracking im Affiliate-Marketing 2/2

Next Level Affiliate Marketing Podcast

Play Episode Listen Later Feb 3, 2025 37:38


In Time for Learning sucht dein Host Nawid Company das Gespräch mit anderen Branchenexperten. Hier erfährst du, wie es im Affiliate Bereich wirklich läuft und was die neusten Trends sind. Machst du also bereits Affiliate Marketing und arbeitest in dem Bereich, bist Merchant und betreibst deinen eigenen Online-Shop oder möchtest dich einfach weiterbilden, dann bist du hier genau richtig. Im zweiten Teil der heutigen Folge Time for Learning sprechen Nawid Company und sein Experten-Gast Markus Wigbels, CEO von EASY Marketing, über die Herausforderungen rund um Google Analytics 4 und alternative Tracking-Tools. Zudem diskutieren sie die Risiken von Chrome-Extensions für das Affiliate-Marketing und warum Transparenz entscheidend für eine erfolgreiche Branche ist. Heute geht es um folgende Themen: - Advertiser-Datenanalyse - Affiliate-Netzwerke & Werbeplattformen - Best Practices für Conversion-Tracking - Cookie-Manipulation & Tracking-Sicherheit - Fraud im Affiliate-Marketing bekämpfen - Fraud-Detection-Methoden - Google Analytics 4 Probleme & Lösungen - Google Tag Manager - Performance-Marketing-Kontrolle - Tracking-Fehlermeldungen erkennen - Tracking-Optimierung für Advertiser

Based Primals
67. Sort Viral Reels Instantly With This Chrome Extension (Sort Feed)

Based Primals

Play Episode Listen Later Jan 30, 2025 5:51


Meet Sort Feed, the ultimate Google Chrome extension that helps you instantly sort Reels by engagement so that you can analyze, learn, and grow your Instagram strategy like never before.Why Use Sort Feed?Instagram doesn't allow users to sort Reels by performance, making it difficult to see which content is truly viral. Sort Feed changes the game by automatically sorting any public Instagram profile's Reels based on:Most Viewed – Discover which videos got the most eyeballs.Most Liked – See what type of content gets the best reactions.Most Commented – Find out which Reels sparked the most conversations.Whether you're a content creator, influencer, marketer, or just curious about Instagram trends, this tool gives you an unfair advantage in understanding what works best on Instagram--------Join my FREE community of other like-minded business owners and digital nomads:https://www.skool.com/plusultraFollow me on Instagram: (if you're a real one)https://www.instagram.com/mateo.carrrascoSubscribe to my Weekly Newsletter to get an inside look at my business operations, get exclusive invites, early access, special deals, and private information:https://mateo-carrasco.kit.com/Automate your business with AI: https://www.veloxsys.ioFor business inquiries ONLY:mateo@veloxsys.io

Modern Web
Backend Abstractions, Serverless Patterns, and Why It's Okay to Start Learning with Frameworks

Modern Web

Play Episode Listen Later Jan 29, 2025 33:14


In this episode of the Modern Web Podcast, Rob Ocel, Danny Thompson, Adam Rackis, and Brandon Mathis discuss the role of abstractions in software development. They explore frontend tools like React and SolidJS, backend abstractions like serverless platforms, and the importance of understanding patterns and learning through mistakes. The group also highlights emerging trends for 2025, including opportunities in platform plugins and developer marketplaces. Key Points for the Episode: The Role of Abstractions in Development: The panel discusses the benefits and challenges of abstractions in software development, emphasizing the importance of understanding underlying systems to avoid over-reliance on tools like React hooks and serverless platforms. Learning Through Experimentation: Personal experiences with tools like Advent of Code, exploring new languages like Swift and Rust, and experimenting with new frameworks like SolidJS highlight the importance of hands-on learning and stepping outside comfort zones. Platform Opportunities: A growing interest in building apps and plugins on established platforms like Stripe, Zoom, and Chrome Extensions showcases untapped opportunities for developers to create impactful solutions and monetize their skills. Chapters 0:00 - The Potential of Plugins and Platforms 0:42 - Welcome to the Modern Web Podcast 0:47 - Introducing the Hosts and Guests 1:19 - Holiday Projects and Side Gigs 1:31 - Danny's Speedrun of a New Platform 2:07 - Adam's Holiday Reading List 3:38 - Brandon's Advent of Code Challenge in Swift and Rust 5:01 - Learning New Programming Languages Through Challenges 6:52 - Discussion on Abstractions in Software Development 7:10 - The Balance Between Abstractions and Understanding the Basics 8:56 - Learning Through Experience: The Importance of Stepping on Rakes 9:46 - React's Role in Frontend Development and Its Critics 10:39 - The Evolution of Frontend and Backend Abstractions 12:09 - The Impact of Serverless and Cloud Platforms 13:31 - Misuse of Abstractions and Overcomplicated Code 14:27 - The Common Pitfalls of React Hooks Misuse 15:29 - Overuse of `useEffect` and Its Performance Implications 16:41 - Learning from Industry Experts: Insights from Ben Lesh 17:53 - The Evolution of the Web from Static Documents to Interactive Applications 19:04 - The Role of Abstractions in Backend Development and Serverless Adoption 21:06 - Advice for Developers on Understanding Patterns and Abstractions 22:21 - Sponsor Message: This Dot Labs 22:27 - Looking Ahead to 2025: Technologies and Trends 22:43 - Excitement Around SolidJS and Signals-Based Frameworks 23:29 - The Growing Ecosystem Around SolidJS and TanStack Router 24:48 - Insights from a Conversation with Ryan Carniato 25:19 - Interest in TanStack Start and React 19 Features 26:09 - Danny Learning Spanish and Coding Challenges 27:16 - Exploring New Platforms for Side Projects and Monetization 27:55 - The Untapped Potential in Plugin and App Store Ecosystems 29:01 - Case Study: Monetization through Small Chrome and Office Extensions 30:09 - Growth of Developer Marketplaces (Stripe, Slack, Shopify, Zoom) 31:06 - The Challenge of Getting Projects in Front of Users 32:03 - Opportunities in Game Modding and Twitch Extensions 32:32 - Closing Thoughts and Future Podcast Episodes 32:45 - Sponsor Message and Where to Find the Podcast Online Follow the crew on Twitter and Linkedin: Rob Twitter: https://x.com/robocell Rob Linkedin:   / robocel   Danny Twitter: https://x.com/DThompsonDev Danny Linkedin:   / dthompsondev   Adam Twitter: https://x.com/AdamRackis Adam Linkedin:   / adam-rackis-5b655a8   Brandon Twitter: https://x.com/BrandonMathis Brandon Linkedin:   / mathisbrandon   Sponsored by This Dot: thisdot.co

Selling With Social Sales Podcast
Scaling Your Mindset to Minimize Attrition

Selling With Social Sales Podcast

Play Episode Listen Later Jan 14, 2025 42:11


  Imagine a private equity advisor turned author who's also a licensed food sanitation manager. Sounds unexpected, right? Well, JD Miller, the executive advisor for Five Arrows, just launched his new book, "The CRO's Guide to Winning in Private Equity," and you won't believe the valuable insights he shares. But that's not all – he's got a surprising connection to the food industry that you'd never guess. Want to find out the secret ingredient to his success? Stay tuned to discover more about this intriguing journey. If you're feeling overwhelmed by the constant struggle to align your sales and marketing teams, constantly missing your forecast, and struggling to hit your revenue targets, then you are not alone! This is JD Miller's story: JD Miller's journey in tech sales began 25 years ago when he joined a small company as employee number 26. Over the years, he climbed the ranks from sales engineer to CRO and CMO, experiencing six private equity exits along the way. His passion for replicating success led him to co-author a book, providing practical advice and templates for sales leaders in tech companies. Beyond his professional endeavors, JD's involvement in a homeless organization led him to become a licensed food sanitation manager, a role that intertwines his love for cooking and community service. His extensive experience in sales, marketing, and serving the community has shaped his belief in the importance of creating a "Smarketing" culture within organizations, emphasizing the alignment of sales and marketing teams to achieve collective success. JD's unique blend of professional expertise and personal experiences adds a distinctive perspective to the conversation on building collaboration and alignment within sales and marketing teams. You have always had the power. You just had to see it for yourself. - Glenda the Good Witch My special guest is JD Miller JD Miller, an executive advisor at Five Arrows, a prominent private equity company, brings over 25 years of experience in tech sales to the table. With a rich background that includes roles like CRO, CMO, and country president, JD has navigated through six PE exits, providing him with a deep understanding of the intricacies of sales and marketing strategies. His recent accomplishment involves the launch of his latest book, "The CRO's Guide to Winning in Private Equity," offering valuable insights and practical advice for sales leaders in the tech industry. JD's expertise and hands-on experience make him an ideal guest to delve into the essential aspects of fostering a smarketing culture within organizations. In this episode, you will be able to: Mastering Strategies for Sales and Marketing in Private Equity: Uncover the winning formula for driving growth in private equity firms through effective sales and marketing strategies. Unlocking Key Metrics for CRO Success: Discover the essential metrics that propel Chief Revenue Officers to achieve unprecedented success in their roles. Embracing a Smarketing Culture in Organizations: Learn how to foster seamless collaboration between sales and marketing teams to maximize organizational effectiveness. Overcoming Challenges for New Leaders in CRO Roles: Navigate the unique hurdles faced by new leaders in Chief Revenue Officer positions and emerge victorious. Navigating Sales Team Attrition and Quota Setting: Gain insights into effectively managing sales team attrition and setting realistic yet ambitious sales quotas for optimal performance.     The key moments in this episode are: 00:00:00 - The Challenge of Leading a Sales Organization 00:01:55 - JD Miller's Background and New Book 00:07:27 - Creating a Smarketing Culture 00:11:45 - Aligning Sales and Marketing Efforts 00:13:08 - Measuring Success and Alignment 00:13:58 - Aligning on Sales Velocity Metrics 00:15:05 - Aligning Sales and Marketing Efforts 00:16:24 - Challenges of High Growth Companies 00:17:52 - Adapting to Growth as a Founder 00:24:06 - Extending CRO Tenure 00:26:28 - Forecasting and Goal Setting 00:28:27 - Sales Metrics and Forecasting 00:30:01 - Average Closing Rate and Pipeline Size 00:34:56 - Managing Attrition and Setting Quotas 00:37:51 - Challenges and Mistakes for New CROs 00:38:33 - Importance of Building Processes and Systems in Leadership 00:39:23 - Book Availability and Contact Information 00:39:44 - Connecting with JD 00:40:16 - Life Lesson from a Classic Movie 00:41:11 - Podcast Wrap-Up and Call to Action Timestamped summary of this episode: 00:00:00 - The Challenge of Leading a Sales Organization JD Miller discusses the challenges of leading a sales organization, emphasizing the need for a mindset shift and the importance of relying on qualified team members to handle sales calls and help desk inquiries. 00:01:55 - JD Miller's Background and New Book Mario Martinez Jr. introduces JD Miller and his new book, "The CRO's Guide to Winning in Private Equity." JD shares his background in tech sales and his experience working with private equity firms. 00:07:27 - Creating a Smarketing Culture JD Miller explains the importance of creating a "smarketing" culture within an organization, where sales and marketing teams work together as a unified team with aligned goals, metrics, and incentive plans. 00:11:45 - Aligning Sales and Marketing Efforts The discussion focuses on the alignment of sales and marketing efforts, emphasizing the need for a shared understanding of the customer journey and the collaboration between the two functions to drive success. 00:13:08 - Measuring Success and Alignment The conversation delves into the importance of aligning success metrics between sales and marketing, with a focus on achieving the company's overall goals rather than individual departmental achievements. 00:13:58 - Aligning on Sales Velocity Metrics JD discusses the importance of aligning on sales velocity metrics in organizations. He emphasizes the need for everyone to understand and work towards the company's sales velocity goal, despite individual responsibilities. 00:15:05 - Aligning Sales and Marketing Efforts JD shares a story about aligning sales and marketing efforts based on sales velocity metrics. He highlights the importance of understanding changes in the business environment and adjusting the target audience to achieve revenue goals. 00:16:24 - Challenges of High Growth Companies JD explores the challenges faced by go-to-market professionals in high-growth companies, such as the need to adapt strategies as the company grows. He emphasizes the importance of shifting mindset and approaches as the organization scales. 00:17:52 - Adapting to Growth as a Founder JD discusses the challenges faced by founders as their companies grow, emphasizing the need to adapt to new roles and responsibilities as the organization expands. He shares insights on navigating the transition from startup to larger enterprise. 00:24:06 - Extending CRO Tenure JD sheds light on the short tenure of CROs and the importance of effective communication with the board. He emphasizes the need for CROs to forecast numbers and show the roadmap for achieving targets to extend their tenure in the role. 00:26:28 - Forecasting and Goal Setting JD discusses the importance of early communication with the board about sales goals and the need for foresight in forecasting to give time for adjustments. 00:28:27 - Sales Metrics and Forecasting The conversation delves into the importance of setting up a forecast cadence and using AI tools to improve forecasting accuracy. They also emphasize the need for a 4x pipeline size to meet sales targets. 00:30:01 - Average Closing Rate and Pipeline Size The discussion covers the average closing rate for sellers, which is revealed to be around 23%. JD emphasizes the importance of understanding one's business metrics and building an annual plan based on reality. 00:34:56 - Managing Attrition and Setting Quotas JD talks about managing attrition by setting achievable quotas and using sales kickoffs to lay out the roadmap for sellers to achieve their goals. The conversation focuses on the importance of providing metrics to help sellers understand how to reach their quotas. 00:37:51 - Challenges and Mistakes for New CROs JD reflects on the challenges new leaders face when promoted to the role of CRO, especially for those transitioning from a seller role. He emphasizes the need to learn from mistakes and provides insights from his own experience in the industry. 00:38:33 - Importance of Building Processes and Systems in Leadership JD emphasizes the importance of building processes, systems, and training others to scale the organization. He highlights the need to empower and create environments for organizational growth. 00:39:23 - Book Availability and Contact Information JD shares that his book is available in multiple formats and provides his website for purchase. He also encourages connecting with him through his website and social platforms. 00:39:44 - Connecting with JD JD recommends reaching out through his website and provides links to his LinkedIn and other social platforms. He emphasizes the importance of personalized connection requests. 00:40:16 - Life Lesson from a Classic Movie JD shares his favorite movie, "The Wizard of Oz," and the life lesson he learned from it about realizing one's own power and capability, relating it to leadership and empowerment. 00:41:11 - Podcast Wrap-Up and Call to Action Mario Martinez Jr. thanks the listeners for tuning in and encourages them to leave a rating and review for the podcast. He also promotes the use of Fly Message to increase productivity. Mastering Strategies for Sales and Marketing In this episode, JD Miller emphasizes the importance of aligning sales and marketing teams towards a common goal. He shares insights on the challenges faced by organizations when sales and marketing are not aligned. The discussion highlights the need for a cohesive strategy where both departments work together for the company's success. Embracing a Smarketing Culture The conversation underscores the importance of creating a smarketing culture within organizations. JD Miller and Mario Martinez highlight the need for collaboration, alignment, and a shared understanding of the company's goals between sales and marketing teams. They discuss the benefits of a unified approach where both departments work together towards collective success. Mastering Strategies for Sales and Marketing In this episode, JD Miller emphasizes the importance of aligning sales and marketing teams towards a common goal. He shares insights on the challenges faced by organizations when sales and marketing are not aligned. The discussion highlights the need for a cohesive strategy where both departments work together for the company's success. Unlocking Key Metrics for CRO Success JD Miller discusses the significance of accurate forecasting and goal setting for CROs. He stresses the importance of providing clear and measurable metrics at every level of the sales process. Understanding the actual win rate and setting realistic expectations based on historical data are essential for CRO success. The resources mentioned in this episode are: Visit JD Miller's website at JDmillerphd.com to purchase his new book The CRO's Guide to Winning in Private Equity available in paperback, hardcover, and ebook formats. Connect with JD Miller on LinkedIn to stay updated on his latest insights and content related to sales leadership and private equity strategies. Download Fly Message at FlyMSG.io to save 20 hours or more in a month and increase productivity with a free text expander and personal writing assistant. Follow Us on: LinkedIn Twitter YouTube Channel Instagram Facebook You might also like: FlyEngage AI - Social media AI engagement tool. FlyPosts AI - Thought leadership AI post generator tool. FlyMSG - Auto text expander (Try it out here for free). FlyMSG Sales Pro for Individuals: On-demand sales training for individual sellers. FlyMSG Sales Pro for Teams: On-demand sales training for sales teams for prospecting.  Install FlyMSG for free: As a Chrome Extension. As an Edge Extension. Follow Us on: LinkedIn Twitter YouTube Channel Instagram Facebook You might also like: FlyEngage AI - Social media AI engagement tool. FlyPosts AI - Thought leadership AI post generator tool. FlyMSG - Auto text expander (Try it out here for free). FlyMSG Sales Pro for Individuals: On-demand sales training for individual sellers. FlyMSG Sales Pro for Teams: On-demand sales training for sales teams for prospecting.  Install FlyMSG for free: As a Chrome Extension. As an Edge Extension.  

Paul's Security Weekly TV
Celebrity investors, creator metrics, and Chrome extension compromise - ESW #389

Paul's Security Weekly TV

Play Episode Listen Later Jan 13, 2025 54:27


In this latest Enterprise Security Weekly episode, we explored some significant cybersecurity developments, starting with Veracode's acquisition of Phylum, a company specializing in detecting malicious code in open-source libraries. The acquisition sparked speculation that it might be more about Veracode staying relevant in a rapidly evolving market rather than a strategic growth move, especially given the rising influence of AI-driven code analysis tools. We also covered One Password's acquisition of a UK-based shadow IT detection firm, raising interesting questions about their expansion into access management. Notably, the deal involved celebrity investors like Matthew McConaughey and Ashton Kutcher, suggesting a trend where Hollywood influence intersects with cybersecurity branding. A major highlight was the Cyber Haven breach, where a compromised Chrome extension update led to stolen credentials. The attack was executed through a phishing campaign disguised as a Google policy violation warning. To their credit, Cyber Haven responded swiftly, pulling the extension within two hours and maintaining transparency throughout. This incident underscored broader concerns around the poor security of browser extensions, an issue that continues to be exploited due to lax marketplace oversight. We also reflected on Corey Doctorow's concept of "Enshittification," critiquing platforms that prioritize profit and engagement metrics over genuine user experiences. His decision to disable vanity metrics resonated, especially considering how often engagement numbers are inflated in corporate settings. The episode wrapped with a thoughtful discussion on how CISOs can say "no" more effectively, emphasizing "yes, but" strategies and the importance of consistency. We also debated the usability frustrations of "magic links" for authentication, arguing that simpler alternatives like passkeys or multi-factor codes could offer a better balance between security and convenience. Show Notes: https://securityweekly.com/esw-389

Enterprise Security Weekly (Video)
Celebrity investors, creator metrics, and Chrome extension compromise - ESW #389

Enterprise Security Weekly (Video)

Play Episode Listen Later Jan 13, 2025 54:27


In this latest Enterprise Security Weekly episode, we explored some significant cybersecurity developments, starting with Veracode's acquisition of Phylum, a company specializing in detecting malicious code in open-source libraries. The acquisition sparked speculation that it might be more about Veracode staying relevant in a rapidly evolving market rather than a strategic growth move, especially given the rising influence of AI-driven code analysis tools. We also covered One Password's acquisition of a UK-based shadow IT detection firm, raising interesting questions about their expansion into access management. Notably, the deal involved celebrity investors like Matthew McConaughey and Ashton Kutcher, suggesting a trend where Hollywood influence intersects with cybersecurity branding. A major highlight was the Cyber Haven breach, where a compromised Chrome extension update led to stolen credentials. The attack was executed through a phishing campaign disguised as a Google policy violation warning. To their credit, Cyber Haven responded swiftly, pulling the extension within two hours and maintaining transparency throughout. This incident underscored broader concerns around the poor security of browser extensions, an issue that continues to be exploited due to lax marketplace oversight. We also reflected on Corey Doctorow's concept of "Enshittification," critiquing platforms that prioritize profit and engagement metrics over genuine user experiences. His decision to disable vanity metrics resonated, especially considering how often engagement numbers are inflated in corporate settings. The episode wrapped with a thoughtful discussion on how CISOs can say "no" more effectively, emphasizing "yes, but" strategies and the importance of consistency. We also debated the usability frustrations of "magic links" for authentication, arguing that simpler alternatives like passkeys or multi-factor codes could offer a better balance between security and convenience. Show Notes: https://securityweekly.com/esw-389

PEBCAK Podcast: Information Security News by Some All Around Good People
Episode 189 - TikTok Influences Election, Lawsuit Against Apple for Missing Feature, 35 Chrome Extensions Hijacked, Counterstrike Gambling Problem

PEBCAK Podcast: Information Security News by Some All Around Good People

Play Episode Listen Later Jan 6, 2025 42:30


Welcome to this week's episode of the PEBCAK Podcast!  We've got four amazing stories this week so sit back, relax, and keep being awesome!  Be sure to stick around for our Dad Joke of the Week. (DJOW) Follow us on Instagram @pebcakpodcast   TikTok influences Romanian election https://therecord.media/romania-elections-eu-tiktok-freeze-data-russia-interference   Lawsuit may force Apple to enable client-side CSAM scanning https://arstechnica.com/tech-policy/2024/12/thousands-of-child-sex-abuse-victims-sue-apple-for-lax-csam-reporting/   Hackers hijack 35 Chrome extensions https://www.bleepingcomputer.com/news/security/new-details-reveal-how-hackers-hijacked-35-google-chrome-extensions/  https://www.bleepingcomputer.com/news/security/cybersecurity-firms-chrome-extension-hijacked-to-steal-users-data/    CoffieZilla exposes Valve for Counterstrike skin gambling https://www.talkesport.com/news/coffeezilla-counter-strike-gambling-exposed/  CoffieZilla exposes Valve Part 1: https://www.youtube.com/watch?v=q58dLWjRTBE     Dad Joke of the Week (DJOW)   Please share this podcast with someone you know!  It helps us grow the podcast and we really appreciate it!   Find the hosts on LinkedIn: Chris - https://www.linkedin.com/in/chlouie/ Brian - https://www.linkedin.com/in/briandeitch-sase/ Glenn - https://www.linkedin.com/in/glennmedina/

Cyber Security Headlines
Week in Review: China hacks Treasury, Chrome extension hijack, tanker sabotages cables

Cyber Security Headlines

Play Episode Listen Later Jan 3, 2025 32:00


Link to episode page This week's Cyber Security Headlines – Week in Review is hosted by Rich Stroffolino with guest Quincy Castro, CISO, Redis Thanks to our show sponsor, ThreatLocker Do zero-day exploits and supply chain attacks keep you up at night? Worry no more; you can harden your security with ThreatLocker. ThreatLocker helps you take a proactive, default-deny approach to cybersecurity and provides a full audit of every action, allowed or blocked, for risk management and compliance. Onboarding and operation are fully supported by their US-based support team. To learn more about how ThreatLocker can help keep your organization running efficiently and protected from ransomware, visit ThreatLocker.com. All links and the video of this episode can be found on CISO Series.com

GripeCast
GripeCast Episode 046 — Google News And Chrome Extensions

GripeCast

Play Episode Listen Later Jan 2, 2025 29:38


On this episode, I discuss some malicious Chrome Extensions and an update about Google and the search situation many of us small publishers face.Purchase your GripeCast T-Shirts here: https://whysoserious.threadless.com/designs/gripecast-the-least-listen-to-podcast-on-the-internetPurchase Techaeris T-Shirts: https://whysoserious.threadless.com/designs/techaeris-new-2024-logo-whiteCheck out my website for tech reviews and more: https://techaeris.com/Find Christmas deals here: https://techaeris.com/2024/12/02/the-random-black-friday-deals-list/Affiliate link to Best Buy: https://howl.link/9virripmplt0xAffiliate link to Amazon: https://amzn.to/3OHTXihAffiliate link to Target: https://howl.link/czdd10ou65voqAffiliate link to Lenovo: https://howl.link/6mzvwt5zn4t81Affiliate link to Dell: https://howl.link/2um7r2jdpty1vAffiliate link to Crutchfield: https://howl.link/9g44uk7zxwkffAffiliate link to B&H Photo: https://bhpho.to/3zEOAJq Get full access to Techaeris on Substack at techaeris.substack.com/subscribe

Engadget
OpenAI's for-profit plan includes a PBC, Hackers injected malicious code into several Chrome extensions, and Apple just dropped 8 minutes of Severance season 2

Engadget

Play Episode Listen Later Dec 30, 2024 7:28


OpenAI's for-profit plan includes a public benefit corporation which would strip the company's non-profit of its oversight role, Hackers injected malicious code into several Chrome extensions in a recent attack, and Apple just dropped the first eight minutes of Severance season two. It's Monday, December 30th and this is Engadget News. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Well Conceived Business with Robyn Birkin

Ever wanted to get a good sense of what your competitors are doing on Instagram that's working so you can get a sense of what you should be doing more of? If so, you're going to LOVE this little Chrome Extension. It's not *exactly* spying - but it is a giant eye opener that's going to help you get super dialled in on exactly what is actually working on Instagram without getting sucked into the so called ‘experts' who are telling you what's working, without the receipts. Want more? Apply for Peace & Profit Mastermind – Early Bird Enrollment Follow me on Instagram for updates and tips LINKS + WORK WITH ROBYN ⁠Run a 6 figure+ business in just 16 hours per week - Steal my work week schedule⁠ ⁠Get a 30 Day Free Trial of Kartra - our Course, Email and Funnel Software⁠ ⁠Swipe our Manychat Setup (and our Instagram Story to Subscribers Sequences + more)⁠ ⁠Want to launch an online course? Jump on the waitlist here.⁠ ⁠Work with me in the Peace + Profit Mastermind⁠ ⁠1:1 Coaching FOLLOW Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin

All CNET Video Podcasts (HD)
Testing OpenAI's New ChatGPT Search Engine

All CNET Video Podcasts (HD)

Play Episode Listen Later Nov 6, 2024


I tested OpenAI's new ChatGPT Search feature to see what kind of results it serves up. I also added the Chrome Extension to make ChatGPT my default search engine.

CNET First Look (HD)
Testing OpenAI's New ChatGPT Search Engine

CNET First Look (HD)

Play Episode Listen Later Nov 6, 2024


I tested OpenAI's new ChatGPT Search feature to see what kind of results it serves up. I also added the Chrome Extension to make ChatGPT my default search engine.

How To Video (HD)
Testing OpenAI's New ChatGPT Search Engine

How To Video (HD)

Play Episode Listen Later Nov 6, 2024


I tested OpenAI's new ChatGPT Search feature to see what kind of results it serves up. I also added the Chrome Extension to make ChatGPT my default search engine.

programmier.bar – der Podcast für App- und Webentwicklung
News AI #34: ChatGPT Search // Anthropic Computer Use

programmier.bar – der Podcast für App- und Webentwicklung

Play Episode Listen Later Nov 6, 2024 39:55


OpenAI macht Google Konkurrenz und hat ein neues Feature namens ChatGPT Search eingeführt. Entweder über die OpenAI-WebUI oder die Chrome-Extension könnt ihr nun Suchanfragen direkt an ChatGPT schicken und eine Antwort mit passenden Quellenangaben aus dem Netz bekommen. Auch Meta arbeitet an einer eigenen Search Engine, um diese in ihre Meta AI zu integrieren. Google wiederum hat das Grounding Feature in ihre Gemini API und AI Studio integriert. Zu guter Letzt kommt auch Copilot mit einer Search Engine Integration – ihr könnt dort nun direkt mit Perplexity interagieren.Anthropic hat Computer Use vorgestellt, eine Möglichkeit für die Sprachmodelle, euren Computer direkt zu steuern. Aktuell nur in einem Linux-Docker-Container, aber es zeigt, was in Zukunft alles möglich sein könnte.Es gibt einen neuen Platzhirsch im Benchmark der Text-To-Image-Modelle: Recraft führt mit ihrem V3-Modell das HuggingFace-Leaderboard an.Runway hat mit Act One eine Möglichkeit geschaffen, dass ihr Text-to-Video-Modell mit einem Bild und Video einen Charakter zum Leben erweckt. Mal schauen, wie lange es dauert, bis die ersten Disney-Filme auf diese Art animiert werden.Weitere Themen:Klage an Character.AI (Content-Notiz: Suizid) (Link)Grok API (Link)Minecraft spielbar in einem Transformer-Modell (Link) Cohere Aya Expanse (Link)Mochi 1 Preview (Link)Source Plus PD12Schreibt uns! Schickt uns eure Themenwünsche und euer Feedback: podcast@programmier.barFolgt uns! Bleibt auf dem Laufenden über zukünftige Folgen und virtuelle Meetups und beteiligt euch an Community-Diskussionen. TwitterInstagramFacebookMeetupYouTube

Critical Thinking - Bug Bounty Podcast
Episode 95: Attacking Chrome Extensions with MatanBer - Big Impact on the Client-Side

Critical Thinking - Bug Bounty Podcast

Play Episode Listen Later Oct 31, 2024 116:23


Episode 95: In this episode of Critical Thinking - Bug Bounty Podcast In this episode, Justin is joined by MatanBer to delve into the intricacies of browser extensions. We talk about the structure and threat models, and cover things like service workers, extension pages, and isolated worlds.Follow us on twitter at: @ctbbpodcastWe're new to this podcasting thing, so feel free to send us any feedback here: info@criticalthinkingpodcast.ioShoutout to YTCracker for the awesome intro music!------ Links ------Follow your hosts Rhynorater & Teknogeek on twitter:https://twitter.com/0xteknogeekhttps://twitter.com/rhynorater------ Ways to Support CTBBPodcast ------Hop on the CTBB Discord at https://ctbb.show/discord!We also do Discord subs at $25, $10, and $5 - premium subscribers get access to private masterclasses, exploits, tools, scripts, un-redacted bug reports, etc.Today's Sponsor - AssetNote. Listen to their podcast https://www.criticalthinkingpodcast.io/sspodToday's Guest: https://x.com/MtnBerResourcesUniversal Code Execution by Chaining Messages in Browser Extensionshttps://spaceraccoon.dev/universal-code-execution-browser-extensions/DOMLogger++https://github.com/kevin-mizu/domloggerppBBRE Metamask bughttps://youtu.be/HnI0w156rtw?si=QixP8SX6JuRFz6PABench Press: Leaking Text Nodes with CSShttps://blog.pspaul.de/posts/bench-press-leaking-text-nodes-with-css/Timestamps:(00:00:00) Introduction(00:03:08) Structure & Threat Model for Browser Extension(00:28:28) Extension Attack scenarios(01:01:26) Attacking Extension Pages(01:26:35) Attacking Service Workers(01:46:23) Getting source code and dynamic debugging

Geobreeze Travel
The Tool to maximize Your Credit Cards with Emmanuel from cardpointers.com | Ep 209

Geobreeze Travel

Play Episode Listen Later Oct 29, 2024 42:40


(Disclaimer: Click 'more' to see ad disclosure) Geobreeze Travel is part of an affiliate sales network and receives compensation for sending traffic to partner sites, such as MileValue.com. This compensation may impact how and where links appear on this site. This site does not include all financial companies or all available financial offers. Terms apply to American Express benefits and offers. Enrollment may be required for select American Express benefits and offers. Visit americanexpress.com to learn more.  ➤ Free LIVE training to maximize your points https://geobreezetravel.com/webinar   ➤ Free points 101 course (includes hotel upgrade email template) https://geobreezetravel.com/freecourse   ➤ Free credit card consultations https://airtable.com/apparEqFGYkas0LHl/shrYFpUr2zutt5515   ➤ Seats.Aero: https://geobreezetravel.com/seatsaero   ➤ Request a free personalized award search tutorial: https://go.geobreezetravel.com/ast-form If you are interested in supporting this show when you apply for your next card, check out https://geobreezetravel.com/cards and if you're not sure what card is right for you, I offer free credit card consultations at https://geobreezetravel.com/consultations! Timestamps: 00:00 Intro 02:15 Emmanuel's Journey with Card Pointers 02:42 Card Pointers Features and Benefits 04:25 Setting Up Card Pointers 05:55 Security and Privacy in Card Pointers 06:56 Advanced Features and Extensions 09:58 Tracking and Managing Credits 18:41 Search and Soft Benefits 21:00 Exploring City Merchant Offers 21:27 Finding the Best Card Benefits 21:54 Card Recommendations and Stacking Benefits 23:42 Multi-User Profiles Feature 27:53 Chrome Extension and Auto Add Features 37:07 Interactive Widgets and Autopilot 40:29 Conclusion and User Support You can find Julia at:  ➤ Website: https://geobreezetravel.com/  ➤ Instagram: https://www.instagram.com/geobreezetravel/  ➤ Credit card links: https://www.geobreezetravel.com/cards  ➤ Patreon: https://www.patreon.com/geobreezetravel   Opinions expressed here are the author's alone, not those of any bank, credit card issuer, hotel, airline, or other entity. This content has not been reviewed, approved or otherwise endorsed by any of the entities included within the post. The content of this video is accurate as of the posting date. Some of the offers mentioned may no longer be available.

Serious Sellers Podcast: Learn How To Sell On Amazon
Helium 10 Buzz 10/24/24: Big Amazon Shipping Delays | Amazon Temu-Ish Service Rumors

Serious Sellers Podcast: Learn How To Sell On Amazon

Play Episode Listen Later Oct 24, 2024 25:53


Amazon warehouses on the West Coast are full. More details about the potential Amazon Team Wish service have leaked. These buzzing stories and more on this week's episode!   We're back with another episode of the Weekly Buzz with Helium 10's Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. Amazon sets ultra-low pricing plans for Temu rival store, The Information reports https://www.reuters.com/technology/amazon-sets-ultra-low-pricing-plans-temu-rival-store-information-reports-2024-10-22/ Amazon to shut down speedy brick-and-mortar delivery service https://www.cnbc.com/2024/10/22/amazon-to-shut-down-speedy-brick-and-mortar-today-delivery-service.html Amazon Announces New Fuel Savings Offer for Prime Members https://press.aboutamazon.com/2024/10/amazon-announces-new-fuel-savings-offer-for-prime-members Amazon's enhanced homepage features make shopping easier and more personalized https://www.aboutamazon.com/news/retail/amazon-homepage-redesign-features One man's mission to save his sick dog sparked a thriving pet probiotic business on Amazon https://sellingpartners.aboutamazon.com/one-mans-mission-to-save-his-sick-dog-sparked-a-thriving-pet-probiotic-business-on-amazon Lastly, we also introduce the latest features from Helium 10, including enhancements for our Chrome Extension for Amazon Influencers and a revamped Keyword Tracker tool. Tune in to discover all the exciting developments and strategies designed to help you succeed in the Amazon marketplace. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:49 - Big Amazon Logistics Problems 06:20 - Amazon Temu Clone Details 08:08 - Deferred Transactions 09:00 - Amazon Today Closing 10:23 - Image Manager 11:03 - Amazon Gas Savings 12:08 - FBA Shipment Notifications 12:44 - Amazon Homepage Update 14:05 - Amazon Seller Story 15:33 - X-Ray For Amazon Influencers 18:50 - Keyword Tracker Heat Maps + PPC Data 24:45 - Sydney Australia Event 25:17 - Milan Italy Event ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript Bradley Sutton: Amazon warehouses on the West Coast are full. More details about the potential Amazon Team Wish service have leaked. Find out how, if you have Amazon Prime, you can get up to $70 of free gas. These stories and more on this week's Weekly Buzz. How cool is that? Pretty cool, I think.   Bradley Sutton: Hello everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I am your host, Bradley Sutton, and this is the show that is our Helium 10 weekly buzz, where we give you a rundown of all the goings on in the Amazon TikTok shop and e-commerce world. We give you training tips of the week and also let you know what new features Helium 10 has. That will give you serious strategies for serious sellers of any level in the e-commerce world. Let's see what's buzzing. We've got tons of news articles today, lots going on, so let's go ahead and hop right into it. All right, the first news article of the day actually starts off from Amazon Seller Central. I've got some additional information that Amazon sent over that you sellers need to know. It's kind of like important, especially those of you trying to get inventory in here in q4. Uh, it's entitled updates to support us. FBA peak inventory shipments says we understand this is from amazon that many of you are experiencing longer receive times that are affecting your shipments. High demand has led to longer receive times at some of our west coast inbound locations and for palletized freight. It says they're trying to actively take steps to resolve the situation, including rerouting shipments to other regions. So, effective immediately, they're making the following adjustments to inbound requirements. Number one they've extended the automatic closure window to 90 days for shipments created after August 7th through October 31st. Okay, you know, usually it's a little bit shorter where they automatically close a shipment that hasn't been received and they're extending the abandoned shipment window from 30 to 45 days for shipments in that same time period. All right, so now that's kind of like the official notice that went out to sellers, you know, on your Seller Central dashboard.   Bradley Sutton: But I got my hands on some other information here that Amazon wanted sellers to know about and it was kind of like a frequently asked questions about what's going on. So maybe some of these questions you've actually have actually had and maybe this answers it all right. So the first question is why is this happening? Well, it says hey, there's an increased demand to send inventory to the West Coast facilities and it's resulting in longer p times or lead times. Right, so, so we already got that. But then they said, hey, is amazon rerouting non-partnered carriers to inbound locations? The answer is no. So if you're not using an amazon partner, they're not telling, like your own freight company, hey, you need to go to Texas or something you know to deliver. No, if you're shipping your inventory with a third-party carrier and you have longer receive times, you could actually still reach out to your carrier, amazon says, and get a new appointment through Carrier Central.   Bradley Sutton: What changes are you making to the inbound placement service fee? Inbound placement service fee? Amazon says hey, effective immediately, where we've temporarily reduced the rate range for the inbound placement fees for minimal shipments into the East region by 5 cents. Better than nothing, guys, right, 5 cents per unit, okay. So you know, like, if before you had to ship to the East coast and you had to, you know, have certain placement fees that were, you know, 30, 40 cents each, you get a 5 cent discount. Now, because of these issues, what are the temporary fee changes to help move out of the West? Same thing 5 cents in reduction in fees for the minimal shipment split option to the East region. Next question says if inbounding to the east region still is the most expensive, even with this five cents difference, what should I do? Amazon says we recommend that you use the Amazon optimized shipment splits or select central or east regions under the partial shipment splits or the minimal shipment splits options.   Bradley Sutton: Another general question that some are asking hey, my shipment is still showing delivered status, but the inventory has not been received. What should we do? It says most delivered shipments are received within a week of delivery to ensure placement of your inventory. Now, if you're using a non-partnered carrier, communicate with the carrier to get progress reports. If you're using Amazon Freight, they can help locate your shipment by submitting If you submit a carrier, missed pickup request to Amazon and that'll help you get more information.   Bradley Sutton: Another question are fulfillment centers equally affected by the long receipt times? In other words, we know the receipt, the inbound is having trouble, but are my customers going to start having issues on the West coast because of what's going on? The answer no. These longer receipt times are mainly affecting the West region because it's a popular location for inventory shipments, but fulfillment centers are not experiencing that issue. Why do I still not see the partial shipment split options to the West? Answer. The partial shipment splits inbound option will be provided if your shipment qualifies, but due to the busy holiday season and high demand, partial shipment splits to the West may not be available on send to Amazon. So you might be like wait a minute, how come? You know, normally when I create my shipment I usually see this the shipment split to the West available and now it's not like showing up at all. Well, this is the reason why, because of this, this issue that that we're talking about now. Hopefully that's not the case for you, but this is the answer If that is happening to you.   Bradley Sutton: Now here's a funny one. Are there alternative shipping methods, ship mode, when possible, of course. Where'd that be? I mean, how do you use air all the time If it didn't cost five times as much as ocean shipping? So for most of us that might not be an option, but hey, at least Amazon's giving you an alternative. In case you didn't realize that you can ship your product via air. All right, so that's most of the information there about what's going on with Amazon West Coast. Let me know in the comments. Have you been affected by this? I actually haven't. Thankfully, knock on wood, I haven't had to ship anything in the last week and a half or two weeks I got most of my stuff in early. I'm about to send a shipment in tomorrow for my warehouse, so let's see how it goes. What about you? Let me know in the comments below if you guys have been affected by this.   Bradley Sutton: Next article is from Reuters.com says Amazon sets ultra low pricing plans for Temu rival store. The information reports Now this is something we reported a couple of months ago how Amazon might be launching like a Temu-ish kind of service for sellers from China, where it's going to ship directly from China to customers might take 10 or 12 days. Well, some more information has come out. Supposedly there's going to be caps on what they can charge, uh, in the categories. So if it's jewelry, if it's going to be part of the service, it's $8. If it's a guitar a guitar it's 13. If it's a sofa, the most expensive sofa you can ship is $20. I mean a Lego sofa, like what in the world sofa costs under $20. Now I saw other reports that said, hey, the total price is $20. I saw some reports that said, hey, it had to be less than a pound or less than 14 inches long. If it's less than 14 inches long. How are you going to have a sofa even in there? So there's so much information and misinformation out there right now, like I'm not sure what to trust yet. I'm just throwing out information as I get it. This is an actual article in Reuters.   Bradley Sutton: Now, what do you guys think about this? I know the last time when we first announced this, people were upset. They're like man, this is not good. So, like, my biggest question still is are US-based sellers European-based sellers? If we have a factory in China, will we be able to use this service to at least have an equal playing field, or only Chinese manufacturers are going to have access to this shipment? So let's see how things go. I think a story I saw where it said maybe somebody said hey, only you can't even have branded products here and it's going to be separate from Amazon's websites like a sub site. Who knows Can't have branded products, you only can say generic. There's all kinds of stories, but as they keep coming out, we'll let you know and hopefully there'll be some clarity on what exactly is going to happen with this program soon.   Bradley Sutton: Next up is article from the Seller Central and it's called view your reserve payments in the new deferred transaction report. All right, so if you get a sale, you don't get the money from that sale right away. Like, let's say, your disbursement is every two weeks and it's on the second Monday of the month or whatever. Well, if you've got an order on the second Sunday of the month that those orders, you're probably not going to get that money the next day. All right, because there's usually kind of like a reserve Right In addition to your account level reserve, take a look at this article because now they're saying that, hey, you're going to have more visibility into which exactly which orders exactly are being deferred until the next pay period. You're going to be able to see this in your payments reports repository. If this is something you're curious about I'm not going to go too much into detail Go into your Seller Central News. You'll have the link right there of how you can find this new deferred transaction report.   Bradley Sutton: Next article is from CNBC. It's kind of interesting because we've been doing the buzz so long, that stuff that we broke as stories about what was going on amazon before. It's like now being defunct, like we announced the release and now, a couple years later now it's going away. So CNBC says amazon to shut down speedy brick and mortar delivery service. This was called amazon today and if you remember that weekly buzz years ago. Basically what it means is like if there's a amazon seller who actually has a brick and mortar store, kind of like.   Bradley Sutton: I think what the example gave was like GNC and if it's sold products, it would allow fulfillment of the products directly from the local GNC, like a neighborhood. So if somebody orders from GNC on Amazon and they have inventory at that local GNC, then Amazon would hire these local drivers to go pick it up at that GNC and then deliver it to the customer down the street. Whatever, you might not even know that existed. Good for you, because now it doesn't exist anymore anyways. In reality. So Amazon's laying off all the employees that were part of that system. It would have been interesting to see if that played out more Like. I could have seen how you know. Maybe it could eventually roll out to you know sellers who have warehouses in certain you know localities. You know, maybe they could have just delivered to local customers on their own, but that service is gone.   Bradley Sutton: Next up, an article from seller central fix image issues fast with a new image manager feature. All right, so this is a new feature that you can go in your seller central. You go to catalog and then manage your images and then you're going to come up to this page and basically, if there's image issues, you're going to see in the bottom left like a, like a red flag, and then, instead of having to go one by one into your listings and edit the listing and then try and fix your images from this one page the image manager any issues that Amazon has with your images you can just fix them directly on this interface here. So if you want more information on that, check your seller central news dashboard.   Bradley Sutton: Next article is a press release from Amazon. It's kind of interesting because this is not really for sellers. But if you're an Amazon member, guess what? You can now save up to 10 cents a gallon at Amoco or AMPM locations, all right, so I'm assuming AMPM is like Arco, right, like that's what Arco, that's what AMPM is here in California. But anyways, you can save 10 cents a gallon, which averages like $70 a year on gas. Again, maybe this doesn't affect you. It does if you live in America and I just got you $70 right now. But I always like reporting on any benefits that, like Walmart Plus or Amazon Prime give, because it's just going to make our customers more sticky to Amazon Prime, right? Because if they're getting this $70 of free gas, if you want to see how to activate this, real easy, if you're an Amazon Prime member, go to amazon.com/fuelsavings. It's a one-time setup and then next time you go to an ARCO or AMPM you'll save 10 cents a gallon.   Bradley Sutton: Next article, again from Seller Central. This is called New FBA Shipment Notifications for Better Visibility. So if you are using a partner carrier pickups and you're experiencing FBA shipment delivery disruptions, you're now going to get an email from Amazon. So this is something that you are going to need to opt in or opt out of, depending on if you want a whole bunch of emails about what's going on with your partner carrier deliveries. So make sure to go into settings and to notification preferences and then go to FBA inbound shipment status notifications and make sure toggle on or off if you want to get these notifications or not.   Bradley Sutton: Speaking of Amazon and the website on the front side of the website, not seller central, amazon has been testing new homepage new homepage on amazon.com. Also on the app. This is an article from about amazon.com and it says improvements include personalized recommendations, improve browsing and streamline reordering in time for the holiday shopping season. Now, I did not see any of these updates on my personal Amazon that I use for my Prime account, but they showed some pictures here where there's kind of like a new interface with big images, kind of like tailor-made, I guess, supposedly for the people who are buying, and more intuitive design. It says here it's called a window display, like there's these big tiles or windows of products that it's showing. Um, the other addition is that there's a improved buy again hub. All right, so you're going to see this buy again section, or amazon buyers are going to see that and then products they bought before real easy to almost kind of like one click and get it in the shopping cart. So it'll be interesting to monitor this because, like, is this going? You know, like those of us with replenishable products, could this potentially help increase our repeat orders? You know could be so. So let let's see uh, how this, this new Amazon website and app, uh might help or hurt some of our sales.   Bradley Sutton: All right, last article of the day. It's from Amazon's website. They're selling partners website. It's funny because Helium 10 members a lot of times are featured on Amazon's ad page and I was like, wait a minute, I know this guy. So if you go to the link is in the comments below. But if you go to this Amazon website, it's entitled. One Man's Mission to Save His Sick Dog Sparked a Thriving Pet Probiotic Business on Amazon, and some of you might recognize this. This is Santiago Galvez. He's a Helium 10 member. He comes to our elite workshops, he's been at a lot of our events and he's actually been on the Helium 10 Serious Sellers podcast en Español. All right, so take a look at the link here. It's a really cool story about how he came up with his brand. It has to do with his pets and everything. And then if you speak Spanish and you want to hear more of his story, check out episode 147 of the Serious Sellers Podcast en Español. That's not this one. You can search it on whatever you have Si habla en Español. And his podcast title was Así Lance Mi Marca en Amazon. So it sounds like it's the same kind of like story he talked about in this one, as he told to Amazon.   Bradley Sutton: So pretty cool to see Helium 10 members being featured on Amazon's main website. All right, that's it for the news this week. Let's go ahead and hop into some new feature alerts. All right, we're not going to do a training tip of the week this week, because the new feature alerts kind of doubles as a training tip. It's going to be pretty cool. Now you're going to see a lot more content from Helium 10 about the Amazon Influencer Program. All right, amazon Influencer Program is a really cool way for Amazon sellers to get some money initially to build up to be able to do private label. It's a great way for maybe your family members to kind of like get involved in Amazon, or even you yourself, if you want to make some extra money.   Bradley Sutton: So one of the first things that we are going to have in the for Amazon influencers, if you have updated the new version of the Helium 10 Chrome extension, go to any search result page or any product page and then run X-Ray like normal. Ok, so once you hit X-Ray, it'll pull up on the page, just like you know any other time. And now what's going to happen, though, once you pull up x-ray, is that there is a toggle on the very top right. You're going to see, and I'll say standard. That's the default for Amazon sellers. But let's say you wanted to dabble in the influence. If you're a Amazon affiliate Amazon influencer, you hit the button on the top right and then select influencer version. Now what happens is X-Ray now is going to show some data that is interesting to Amazon influencers, who? Those are the ones who create videos that go on listings and then those videos end up showing up in the carousel in the bottom row and then if a buyer watches the video, right, and then they buy the product, guess what that Amazon influencer has? The video is going to go ahead and get commission on that.   Bradley Sutton: So now the kind of things that you can see in Helium 10 Chrome extension x-ray is you'll be able to see stuff like what's the opportunity score for an influencer? How many videos are in the upper carousel, like look how many products on the coffin shelf page have no videos? I mean that could be interesting to Amazon sellers at all. I just want to see who's got videos in their carousel right. How many videos are in the lower carousel, the one that's kind of like at the bottom of the page? That's also where influencer videos, customer review videos, can go. How many of these videos are influencer videos on the page. The one that's opportunity for Amazon influencers is when there's like one or zero influencer videos. That means you're kind of have a better chance perhaps at getting your video featured in that upper or lower carousel, meaning that if you're the only video there, every time somebody watches the video and then they buy the product, you're getting commission on that product. This shows how many brand videos All right.   Bradley Sutton: So again, this is for Amazon sellers or influencers. You want to know the brand itself. How many videos did they put on their own page? You can see here. There's some here that have six and even eight, oh my goodness. And some have two and some have zero. What is the commission rate for an influencer for the product? The commission rate for Amazon influencers varies across different categories. You can now see that right here. And then, even if it's your product, maybe you're curious how much is Amazon giving to influencers who are promoting my product? Well, here you can see that. You can also see the affiliate commission. Affiliate commission is different than influencer commission rates. And then the affiliate commission actual dollar amount. So some cool information here now is showing up in the Chrome extension. This is just the first of a lot of things we might have for Amazon influencers out there, but some of it is still relevant to Amazon sellers as well.   Bradley Sutton: Another update that Helium 10 Elite members have had for a while but now it's being released, even all the way down to the platinum plan is some new features inside of keyword tracker. All right, so in keyword tracker you probably noticed that a few weeks ago the new interface already, but now you are going to have additional features. All right, so here's a new interface. You can see the keywords here, and I've done videos before I talk about how now you can add competitors and kind of see where your competitors are ranking, like all on a certain grid, so that you can see for each keyword you know who's got the best rank with those keyword harvesting, where we're going to like follow up based on what you're saying and tell you what keywords that your competitors are ranked for in the top 10 that maybe you're not ranking for, or keywords that you weren't even tracking that you're ranking for because you didn't even know that you're ranking for. Right.   Bradley Sutton: But some of the newest things this week, uh, one of them is a heat map. You know we've always had uh in market tracker 360 heat maps for our keyword tracker there for like two years and users were like man, we want this to be in the regular keyword tracker. And it took us a couple of years, guys, but now we have it. So we brought the Market Tracker 360 feature of heat maps into the regular keyword tracker and you're going to be able to also not only see the day of week like maybe you want to see, hey, every Sunday does my rank change? But also there's going to be little gift boxes that you see on some dates on this keyword tracker graph. This is indicating like a holiday. Like maybe you want to kind of like eyeball in and say, hey, did something happen to my rank on if there was a holiday? So here on October 14th, I can see that was Columbus Day. I can take a look at my ranks. I can change this to go from left to right to right to left. I can also change like hey, maybe I don't want to see the exact rank, but I'm just curious what page am I showing up? Page one, page two, page three, page four.   Bradley Sutton: Don't forget that helium 10 is one of the only keyword trackers that actually checks all pages. A lot of popular keyword trackers out there, you'll notice it only goes up to like 100 or 150. That means it's only giving you two page of search results. We're giving you all pages of search results, all 306 locations or or positions. Seven, the full seven pages that appears in search results. You can see in helium 10 keyword tracker. But this is the heat maps. It's kind of like a different way to visualize what's going on. And then, don't forget, if you see this red dot in any of this, that means that you had boost on during that time. Again, that's another thing that only helium 10 has. Well, we're checking in one day, if I have boost on, 24 different browsing scenarios 24 times a day. It's checking different browsing scenarios in Edge or Chrome or Safari. And then what if the zip code is over here? What if the address like even in the same zip code it's an address across the street over here, an address over in Florida or whatever, like it's doing a lot of random things, so that you can really have an idea about what is going on with your rank and then you'll be able to see what happened throughout the day if you have that boost on. So that's the heat maps.   Bradley Sutton: And then now, if you have. For those of you who have Atomic remember Atomic is now in the diamond plan You're going to have access to this ad section. That means we're ready to have you all your PPC and your advertising information and now you're going to be able to see some super cool things about what's going on with your keyword rank as it relates to your advertising. So, for example, I can see hey, how many campaigns did I have active where I got at least one impression or a click of coffin shelf? I've got four exact match campaigns where it came up. I've got zero auto campaigns where it came up.   Bradley Sutton: I can change the date range. I can see all right, how many PPC sales did I have during this time? How many units did I sell? What was my spend during this time on this keyword? What was my ACoS? What was my ROAS? How many PPC clicks did I have? What was my impressions overall? Like here, I got 8,000 impressions in PPC for the word coffin shelf. But then, guys, the reason why this is in Keyword Tr tracker is it's now tying in all of this information.   Bradley Sutton: So if I hit this graph next to coffin shelf, now all of a sudden I can start graphing different metrics where I can say let me graph my organic rank and graph it versus my cost per click, right? So now here I'm looking at this graph and I'm like, okay, here's my cost per click. As it decreased, my impressions increased somehow, and then, as my cost per click increased, my impressions, for whatever reason, went down on that same day. However, that's just one way to look at it. The other way to look at it is no, things don't happen exactly on the same day. However, that's just one way to look at it. The other way to look at it is no, things don't happen exactly on the same day. But look, every time that my cost per click increased, the very next day, my impressions increased. My organic rank. Maybe I want to you know what? I want to see how it changed my sponsored rank. Take a look at this. My cost per click was 55 cents. I increase it to 55 cents. What happened to my sponsored rank the next day? Uh, it started going up from 17 all the way to five. Take a look over here. My, you know, I decreased my, my bid, potentially, or just whatever Amazon was giving me as cost per click, and my rank increase. Uh, my, my rank decrease. So this is really interesting to kind of see what effects does what you're doing in PPC have on what is going on in your organic and sponsored keyword rank. So make sure again, if whatever plan of Helium 10 you are on, make sure to dive into keyword tracker and play around with some of these new functions. Well, I'm going to have some more detailed training in the future podcast where I'm going to go deep into tracking keywords and all the new features that Keyword Tracker has.   Bradley Sutton: One more thing, guys, A couple events in the next couple of weeks. Next week I'll be in Australia. So if you're anywhere near Sydney, come to the Amazon advertising event. I'll be speaking there. There'll be a Helium 10 booth. We can come hang out, maybe the night before. I know a lot of you are already coming out, h10.me/sydney for information on that. And then also the following in a couple of weeks we're going to be in Italy First time. We're doing a Helium 10 event in Italy and I would love to see you guys go. I'm going to go ahead and throw out a discount code too for you. Anybody is open to this. It's normally an elite workshop but we're opening up to everybody h10.me/milan. It's on November 11th, if you want to save 50%. So it's going to be less than $40 to even attend for a full day of great training and networking, h10.me/milan. Use the code Helium50, no spaces, and save 50% off your registration. I would love to see you either in Sydney or in Milan, Italy. All right, guys. That's it for the news this week. Uh, don't forget to tune in next week. I will have Shivali back here to let you know what's buzzing.  

Ecommerce Empire Builders
5 Mins To Build A $20,000 / Month Dropshipping Store With FREE AI Tools & Chrome Extensions!

Ecommerce Empire Builders

Play Episode Listen Later Aug 30, 2024 12:48


Discover how to build a $20,000/month dropshipping store in just 5 minutes using powerful, FREE AI tools and Chrome extensions! Whether you're a beginner or an experienced entrepreneur, this step-by-step guide will show you how to leverage the latest technology to streamline your dropshipping business. Learn the best strategies to maximize profits, automate processes, and scale your online store effortlessly. Don't miss out on these game-changing tools that can help you achieve financial freedom with minimal effort!#Dropshipping #AItools #OnlineBusiness

Silent Sales Machine Radio
#885: These Wholesale sourcing strategies are powerful! ProvenWholesaleSourcing.com has launched!

Silent Sales Machine Radio

Play Episode Listen Later Aug 26, 2024 59:23


Today we launch the brand new ProvenWholesaleSourcing.com and interview the wholesale selling expert behind this new course on an all new podcast episode. Karl has applied the skills he learned in the ProvenAmazonCourse keepa training and applied it to WHOLESALE and has done a whopping $40Million in sales! He has an incredible system and today we break it down for you!   If you understand the basics of RA/OA, keepa and the REPLENS model as taught in the ProvenAmazonCourse.com, you are ready to get into the wide open opportunities of wholesale!   If you'd like to get to know Karl and his story, check out this episode. If you're ready to get into selling wholesale on Amazon, get over to the Proven Wholesale Sourcing site and sign up - the classes start Sept 3rd!   Watch this episode on our YouTube channel: https://youtu.be/06O0QDgoP_8    Show note LINKS: ProvenWholesaleSourcing.com Launched today!   SilentJim.com/bookacall - Book a call here to discuss our offers including coaching, legends and ProvenAmazonCourse.com course   My Silent Team Facebook group. 100% FREE! https://www.facebook.com/groups/mysilentteam - Join 76,000 + Facebook members from around the world who are using the internet creatively every day to launch and grow multiple income streams through our exciting PROVEN strategies! There's no support community like this one anywhere else in the world!   https://ProvenAmazonCourse.com - The comprehensive course that contains ALL our Amazon training modules, recorded events and a steady stream of latest cutting edge training including of course   JimCockrumCoaching.com - Get a free session with a business consultant on our team at 1-800-994-1792 / 1-801-693-1688 or TEXT US at 385-284-7701 (US & Canada only for Text)  ALL of our coaches are running very successful businesses of their own based on the models we teach here!   Smart Scout discount link: SilentJim.com/ss Chrome Extension: https://www.smartscout.com/chrome-extension?fpr=jim78  

All the Hacks
My Must-Have Products and Services for Life, Work and More

All the Hacks

Play Episode Listen Later Aug 14, 2024 62:29


#188: Here are the 130+ things I cannot (or don't want to) live without, including my favorite tech, web and mobile apps, travel gear, subscriptions, banks and financial tools. I also share health and fitness items, smart home gadgets, kitchen tools, must-haves for kids and more! Link to the full show notes with all the links and discounts for everything mentioned: https://chrishutchins.com/stuff-i-use Partner Deals Maui Nui: 20% off the most delicious and nutrient-dense red meat NetSuite: Free KPI checklist to upgrade your business performance Gelt: Skip the waitlist on personalized tax guidance to maximize your wealth AG1: Free 1 year supply of Vitamin D and 5 free travel packs Vuori: 20% off the most comfortable performance apparel I've ever worn For all the deals, discounts and promo codes from our partners, go to: chrishutchins.com/deals Products Mentioned Note: I've only included links to products with discounts here, because I have limited space. You can find the full list at chrishutchins.com/stuff. Email: Superhuman (Free month with code ALLTHEHACKS) 1Password (← Free 2-week trial) NordVPN (← Discount + 4 months free) Cash Back: Rakuten (← Free $30) MasterClass (← 15% off) Virtual Mailbox: Stable (← 50% off) Remove Personal Info: DeleteMe (← 20% off) Kubera (← 1st year free for ATH members) ProjectionLab (← 10% off with code ATH-10) Copilot (← 2 months free with code HACKS2) Daffy (← Free $25 for charity) CPAs: Gelt (← Skip the waitlist) Cold Plunge (← $150 off) Vuori Activewear (← 20% off) Bonobos (← 25% off) Indochino (← 10% off with code ALLTHEHACKS) goodr sunglasses (← $10 off) Mack Weldon Underwear (← $20 off) Suitcases: Away (← $40 off) & Monos CardPointers Pro (← 30% off) TeslaFi (← 2 Weeks Free) Eight Sleep (← $150 off) Green Chef (← 50% off with code ALLTHEHACKS50) DRAM (← 20% off) Cameras: nanit (← 15% off with CHRISH15) Toys: Lovevery (← $20 off) Au Pairs: Cultural Care (← $175 off) Food: Sundays (← 50% off) Virtual Assistants: Oceans (← $1000 off for mentioning ATH) + My Delegation Guide Full Show Notes (00:00) Introduction (03:04) Tech: Personal, Computer, Speakers (04:42) Stuff On My Desk (07:27) Storage(09:15) Software on My Computer (14:21) Chrome Extensions (17:30) Best Apps On My Phone (21:34) Favorite Subscriptions (24:23) Best Bank Accounts and Personal Finance Tools (25:48) Charitable Giving (27:11) Health And Fitness (30:59) Clothing(39:26) Apps for Points and Miles (42:30) Smart Home Tech and Gadgets (44:36) Home Energy (45:59) Games I Love (47:02) Food and Kitchen Gadgets (51:17) Things We Use For The Kids (54:27) Stuff We Get For Our Dog (Finn) (55:52) Business and Podcast Items Connect with Chris Newsletter | Membership | Twitter | Instagram | LinkedIn Editor's Note: The content on this page is accurate as of the posting date; however, some of our partner offers may have expired. Opinions expressed here are the author's alone, not those of any bank, credit card issuer, hotel, airline, or other entity. This content has not been reviewed, approved or otherwise endorsed by any of the entities included within the post. Chris Hutchins is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.

The Chromebook Classroom Podcast
Back to school survival kit (15 resources for teachers and administrators)

The Chromebook Classroom Podcast

Play Episode Listen Later Aug 12, 2024 34:04


The beginning of a new school year is both exciting and challenging. There is a lot to look forward to and a lot to get ready for! In my 17 years working in education, I've learned some things and created some classroom templates that help me get the year started. Today I'm sharing those resources with you.

Digital Social Hour
Travel Hacking SECRETS: $6K Business Class for $5.60! | Eli Facenda DSH #615

Digital Social Hour

Play Episode Listen Later Aug 8, 2024 40:12


Discover the *Travel Hacking SECRETS* that can turn a $6K Business Class ticket into a mere $5.60! ✈️

Silent Sales Machine Radio
#872: Conversation with the $400 million wholesale guy

Silent Sales Machine Radio

Play Episode Listen Later Aug 1, 2024 50:21


Many users in our community who are using the wholesale strategies they learned in the ProvenAmazonCourse.com training modules are big fans of SMART SCOUT (Our community discount and affiliate link for that tool is found at SilentJim.com/ss )   Today I got to spend some time in a conversation with Scott Needham - the creator of the software as well as the owner of an Amazon account that has done $400 million in total wholesale and private label sales on Amazon.   It's a candid conversation between a couple of guys who've sold a lot of stuff, seen a lot of trends and opportunities and perhaps more importantly have learned a lot of lessons along the way.   Watch this episode on our YouTube channel here: https://youtu.be/88UbBfOxuRk   Show note LINKS:   ProvenWholesaleSourcing.com - Get updates on our brand new Fall 2024 wholesale training here   Links to resources from our guest: Scott Needham   Smart Scout discount link: SilentJim.com/ss   Chrome Extension: https://www.smartscout.com/chrome-extension?fpr=jim78   AMZ United event August 27th - use coupon code: "jcockrum2024" for a big discount!   "The Smartest Amazon Seller" - Scott's podcast can be heard on any major podcast platform   SilentSalesMachine.com - Text the word “free” to 507-800-0090 to get a free copy of Jim's latest book in audio about building multiple income streams online or visit https://silentjim.com/free11   My Silent Team Facebook group. 100% FREE! https://www.facebook.com/groups/mysilentteam  Join 76,000 + Facebook members from around the world who are using the internet creatively every day to launch and grow multiple income streams through our exciting PROVEN strategies! There's no support community like this one anywhere else in the world!   https://ProvenAmazonCourse.com The comprehensive course that contains ALL our Amazon training modules, recorded events and a steady stream of latest cutting edge training including of course the most popular starting point, the REPLENS selling model. The PAC is updated free for life!    

Absolute AppSec
Episode 251 - Passive Scanning, Chrome Extensions, CocoaPods, NVD

Absolute AppSec

Play Episode Listen Later Jul 9, 2024


Seth and Ken are back with Episode 251, continuing on with their ranting over all things application security. This starts with a discussion of Mozilla's HTTP Observatory that scans sites for security-relevant headers and leads to a discussion of so-called "passive" scanning of internet sets for risk analysis purposes. This is followed by a walkthrough of the recent exploit of Chrome extensions for remote code execution on client browsers. Compromise of the Apple-focused CocoaPods package repository. Finally, a discussion about recent problems and headaches at the National Vulnerability Database (NVD).

Everyday AI Podcast – An AI and ChatGPT Podcast
EP 308: Easy Ways To Use Generative AI Daily

Everyday AI Podcast – An AI and ChatGPT Podcast

Play Episode Listen Later Jul 5, 2024 50:54


Send Everyday AI and Jordan a text messageIf I had to count, I probably use Generative AI at least 100 times a day.  Some are advanced. Some are super simple. I'm going to be sharing some of the simplest ways that I use Generative AI to create Everyday AI and tell you the ways that you can use my same tactics to start winning back time today. Newsletter: Sign up for our free daily newsletterMore on this Episode: Episode PageLearn more in today's newsletterJoin the discussion: Ask Jordan questions on AIRelated Episodes:Ep 189: The One Biggest ROI of GenAIEp 197: 5 Simple Steps to Start Using GenAI at Your Business TodayUpcoming Episodes: Check out the upcoming Everyday AI Livestream lineupWebsite: YourEverydayAI.comEmail The Show: info@youreverydayai.comConnect with Jordan on LinkedInTimestamps:01:30 Daily AI news07:17 Knowledge workers adapt to succeed in AI era.10:44 Behind the scenes of Everyday AI production.18:21 Steal this method to learn about your career.19:10 Customize Google search for efficient news updates.23:01 Using shortcuts to gather information efficiently.27:15 Using CastMagic and its features.29:13 Automated transcription33:57 Microsoft 365 Copilot helps with team work.37:05 Addicted to Chrome, but now liking Edge.40:20 Request to find specific generative AI statistics in PDF.44:17 Chat prompt reused for specific AI training.45:02 Optimize chat model use with refined method.50:12 Use perplexity for efficient research queries, not Google.52:03 Generative AI can save knowledge workers time.Topics Covered in This Episode:1. Practical uses of Generative AI2. Tips for saving time using AI3. Summarizing web pages for quick updates4. Organizing and training ChatGPT for specific tasksKeywords:Microsoft 365 Copilot, Microsoft 365 Teams, Cast Magic, Chat GPT, Microsoft Edge, Chromium, Chrome Extensions, Copilot Integration, Perplexity, Google Search, Generative AI, McKinsey Digital, AI News, Amazon Web Services, Voila, Organizing Chat GPT, AI in Research, Custom Prompts, Knowledge Workers, New York City AI-powered Chatbot, Google's AI Reply Suggestions, Premium AI Features, AI Automation, Chat GPT Summaries, AI Content Generation, Everyday AI, AI News Headlines, Third-Party Information Connection, Bullet Points Summaries, Web Content Summarization. Get more out of ChatGPT by learning our PPP method in this live, interactive and free training! Sign up now: https://youreverydayai.com/ppp-registration/

The Daily Crunch – Spoken Edition
Directo turns a TikTok travel hack into a deal-finding Chrome extension

The Daily Crunch – Spoken Edition

Play Episode Listen Later Jun 29, 2024 5:14


A travel hack that went viral on TikTok teaches users how to save money on hotels and Airbnbs by booking directly with the properties themselves. Now, a new startup, Directo, will help travelers find those same deals with the help of a Chrome extension that points you to the property's website, Learn more about your ad choices. Visit podcastchoices.com/adchoices

Serious Sellers Podcast: Learn How To Sell On Amazon
Helium 10 Buzz 5/9/24: Amazon South Africa Launch | INFORM Act Re-Verification Required

Serious Sellers Podcast: Learn How To Sell On Amazon

Play Episode Listen Later May 9, 2024 18:42


We're back with another episode of the Weekly Buzz with Helium 10's Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. Amazon launches Amazon.co.za in South Africa https://www.aboutamazon.com/news/retail/amazon-south-africa Amazon announces the launch of Amazon.ie in Ireland in 2025 https://www.aboutamazon.com/news/retail/amazon-ireland-store-launch It's getting harder to avoid commercials: Amazon joins other streamers with 'pause ads' https://www.usatoday.com/story/money/2024/05/08/amazon-prime-video-pause-ads/73614614007/ Walmart shopper data will soon feed targeted ads on Disney Plus and Hulu https://www.theverge.com/2024/5/8/24152172/walmart-disney-plus-hulu-targeted-ads Amazon Marketing Cloud now supports offline sales insights https://advertising.amazon.com/en-us/resources/whats-new/amazon-marketing-cloud-now-supports-offline-sales-insights/ Starting in March 2024, Amazon began rolling out a new experience designed to make it simple for sellers to comply with certification requirements related to the US INFORM Consumers Act.  Now, starting in May 2024, if you have 200 or more transactions or $5,000 or more in revenues during a continuous 12-month period, you may receive a formal notification to review and certify that your business information is correct.  However, you do not need to wait to receive the formal notification and can take action now to avoid the risk of account deactivation later which could affect your upcoming sales events. The episode continues with a must-attend call to action for all sellers aiming to refine their competitive edge: the Elite Workshop in Madrid, Spain. We've got an impressive lineup of speakers who will share invaluable insights on strategies for success on Amazon and Walmart. Tune in for Bradley's tips on harnessing Helium 10's Insights Dashboard for effortless competitor tracking, covering everything from pricing to sales and keywords. And don't miss out on the discussion about the critical role of click-through rates versus conversion rates, using Helium 10's Chrome Extension with Amazon Brand Analytics data to illustrate why attracting clicks is only half the battle in e-commerce. Discover the power of coupling high clicks with strong conversions, ensuring your products don't just catch the eye but also seal the deal. (Time Stamps) -  In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:45 - Amazon South Africa Launch 01:50 - Amazon Ireland 03:37 - Prime Video Ad Update 05:52 - Walmart Video Ads 07:34 - AMC Update 08:33 - INFORM Act 2024 10:42 - UPS Ground Saver 11:34 - Instagram Integration 12:45 - Seller Workshop In Madrid, Spain 13:42 - Pro Training Tip: Competitor Tracking Using Helium 10 ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript   Bradley Sutton: Amazon has launched a marketplace in two new countries. There's soon going to be another way to use sponsored TV ads. Make sure you confirm your seller information with Amazon so you don't get your account suspended. These stories and more on today's Weekly Buzz how cool is that? Pretty cool, I think.   Bradley Sutton: Hello everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show that is our Helium 10 Weekly Buzz, where we give you a rundown of all the news stories that are going on in the Amazon, Walmart and e-commerce world and we give you training tips of the week that'll give you serious strategies for serious sellers of any level in the e-commerce world. Let's see what's buzzing. All right, let's go ahead and hop right into the news stories Now. The first one is actually about a new marketplace that has launched. All right, there was a while where Amazon was launching marketplaces left and right. Then there was like a year or two where it seemed like there wasn't many new after the ones that launched in, like Poland and Netherlands, et cetera. And now we have a article from Amazon entitled Amazon launches Amazon.co.za in South Africa. All right, so Amazon has now launched and customers in South Africa can now shop on this website that I just mentioned, and they've got desktop browser, mobile browser, everything. Well, there's 20 different product categories that they have, and they actually get free delivery on their first order and then free delivery for any subsequent orders above 500 of their currency, which is about 27 US dollars. Interestingly something different in South Africa, they receive their status updates via WhatsApp. All right, so that's how they can track their orders there, and they also have hassle-free returns. So here's another English language-based country that is opening up, and so, as the opportunity to sell there come for foreign sellers might be a little bit easier to get your listings ready for that market.   Bradley Sutton: Speaking of English-based countries where Amazon is expanding to, another announcement was made this same week, again from Amazon, entitled Amazon announces the launch of Amazon.ie. You guys know where that is Amazon.ie in Ireland. All right, not this year, but next year, 2025, amazon is going to launch there. Now, this article mentioned how there's already a lot of people in Ireland who are searching on Amazon, but they're having to search from other countries, and so now there is going to be a dedicated Amazon marketplace in that country. Now, right off the bat, there's going to be a lot of local sellers who will be able to take advantage of that platform. This article says that there's already over 1,000 small and medium-sized Irish businesses already selling on Amazon and they generated over 150 million euros in export sales in 2022. So, you know, sometimes when they launch new marketplaces, there's like a slower rollout or a local rollout that you know starts before the major rollout. So I would assume, if things go similar to these other launches, you know some local sellers might have first access to be able to sell on that marketplace, but again another marketplace where it's English language based for the most part and you're not going to have to, you know, go through some like heavy duty translations to get your listings live in that country. So what about you? Any? Do we have any Irish sellers who are selling in other marketplaces Amazon UK or Amazon USA? Are you looking forward to having your own Amazon Ireland? Let us know in the comments below.   Bradley Sutton: Next article, also about Amazon, and this is about advertising. So we this article is actually from the USA Today and it's entitled it's Getting Harder to Avoid Commercials. Amazon Joins Other Streamers with Pause Ads. So what is the pause ads mean? So that's like, let's say, you're watching a streaming program and you hit pause. Got to go to the bathroom or you're doing something on your phone or whatever, so you hit pause. Well, instead of just the screen pausing, now there's going to be ads that will be visible and also shoppable carousel ads that are going to play during scheduled commercial breaks on Amazon Prime Video. Ads on Prime Video is nothing new, you know. This article reminds us that. Hey, earlier this month, you know, prime Video started to push advertisements on its basic tier viewers and remember it costs $8.99 per month or $14.99 per month as part of Amazon Prime, and then you have to pay $2.99 a month more if you don't want to see these ads. Now, ads on streaming television is nothing new. You know, like Hulu, peacock have these pause ads before, and so now Amazon is doing it.   Bradley Sutton: So the three types of ads that USA Today reports that Amazon is going to have number one carousel ads. It's going to pop up in a sliding lineup during prime video ad breaks and pause ads, which I just mentioned. If a show, movie or even a live sport is paused, there's going to be these like translucent, transparent ads that'll have brand messaging and imagery and even add to cart buttons on there and then brand trivia ads. That one I'm not sure about, but it says it's going to share facts about the brand with the viewers while also giving them opportunities to add the product to their Amazon cart. So again, if you, I'm just wondering, you know, has anybody been using amazon sponsored tv? These are things I might not even have mentioned in in weekly buzz a couple years ago, because no regular sellers would be able to have, you know, be able to qualify for this kind of advertising. But now, with sponsored tv, it's kind of made it available to even smaller sellers. As a matter of fact, I just started the sponsored tv campaign in project x and was able to do it for like $20 a day budget, so even smaller sellers are able to get into this.   Bradley Sutton: Now, speaking of streaming video ads not to be outdone. Walmart made an announcement this week on the Verge. Isn't it funny how Amazon will announce something, then Walmart will do the same, or Walmart will announce something. A few days later there's going to be an Amazon announcement about something similar. It's like they don't want the other one to one-up each other. Right. I love it. It's great for us consumers out there that they're competing for new features and good for sellers, giving us new opportunities to advertise, right? Well, Walmart here in this article from the verge, says Walmart shopper data will soon feed targeted ads on Disney plus and Hulu. All right, so now, uh, information about shoppers, both in store and also those who shop on Walmart.com are going to be kind of like shared um for Disney's streaming portfolio, which includes Disney plus and Hulu. Now this article says, as part of this deal, Walmart advertisers will be able to match the retailer shopper data with Disney's audience graph tools, helping them target audiences and measure data better Now, I'm not sure you know and measure data better.   Bradley Sutton: Now, I'm not sure you know how you know, if a regular you know Walmart sellers, how many of them can participate in this. But again, it's just interesting to me to see where we're coming. You know, three, four or five years ago, not only were people not even selling on Walmart, but you know, nobody would have dreamed that. Oh yeah, let's go ahead and maybe put some of my Walmart products on Disney show or a Hulu show. There was, no, I don't even know if there was a Hulu like four or five years ago. But anyways, it's just interesting how you know the ecosystem of advertising and streaming is progressing and it's affecting, you know, amazon and Walmart sellers Going back to something advanced.   Bradley Sutton: Now. This might only affect some of you, but I wanted to bring it out those of you who are using Amazon Marketing Cloud. Amazon Advertising announced this week that AMC, amazon Marketing Cloud, now supports offline sales insights. All right, so to get this, you subscribe to something called NCS CPG Insight Stream. It's a paid feature in AMC. Now, the difference of what this is providing compared to before, well, well, you know, you could use AMC to be able to see hey, how is our ads impacting online engagement of what you know our consumers are doing after they view our ad? But now it's going to you're going to be able to measure the impact of offline sales. All right, I'm not going to go too deep into this because I know it only affects. You know very few of you are of the level that you're doing AMC, but if you are, make sure to take a look at the article that I linked to below about this and see if this is something that you could leverage Now, something that affects every single third-party seller on Amazon.   Bradley Sutton: Some of you already might have got it, but you saw the announcement that, hey, you've got to review your business information for Inform Act requirements. Inform Act that's a law here in the United States where you've got to confirm your contact details and your address and stuff. It's hard to believe it's been a year already since this came out. We talked about this a lot in the weekly buzz last year, where, you know, amazon was like sending all these like warning messages hey, you might get your account suspended if you don't do this. Well, now you're you're starting to see these notifications come up again and you need to act on it right away. So what the threshold is is starting last month. If you've got 200 or more transactions or $5,000 or more in revenue during a continuous 12 month period, you are going to get this notification that you have to review and certify your business information. This is not just some Amazon rule. This is like the law you know, like any marketplace is going to have it. I'm sure Walmart will have something similar as well. However, you don't need to wait for the notification. All right, you can go to your account health page, all right, and review your account information. If you look in your news on your seller central dashboard, you can get the link where to check this and you're going to be able to kind of like proactively do it because, let's say, you do get that notification. Well, you only have 10 days, all right, in order to certify this information. Now there's a lot of questions that sellers are having about this, like you know different scenarios. So um Shivali has been writing a blog about this with all your frequently asked questions. By the time you're watching this, if you're watching this live, I'm not sure it'll be available yet, but sometime later on today, Thursday, go to h10.me/blog and you should see it towards the top a blog article about the INFORM ACT. It's going to have the links where you can go check in your Seller Central dashboard. It'll have pretty much the answer to any question you might have about this. So make sure to go to h10.me forward slash blog later today and you will be able to get more information about what you need to do to make sure your account does not get suspended.   Bradley Sutton: Another small announcement from Amazon Seller Central. Last week we talked about a new FedEx service that you can buy if you're doing merchant fulfilled FBM Right. Well, now you also can do UPS ground saver. That's like one of the cheapest forms of shipping for UPS for residential deliveries, all right. So you, it's a new option that you can go ahead and buy shipping labels for UPS ground saver All right, and I didn't even know this. Uh, ground saver actually deliver seven days a week. I was like, what UPS delivers on Sunday? Didn't, didn't realize that, all right. Um, you can even deliver two PO boxes. Uh, with this, all right. So you know, like you know, normal UPS, you can't really deliver UPS, but I think what this does is like transfers it to post offices or something like that. But anyways, check out the Seller Central dashboard. You'll get more information on this. I'm all about shipping.   Bradley Sutton: Next article is not really an article, but you guys remember last year, like about last November in the weekly buzz. Remember last year, like about last November in the weekly buzz, I talked about this news article that came out that said hey, meta is letting Amazon shoppers buy products on Facebook and Instagram without leaving the app. So this was something that CNBC and other articles were reporting way back in November of last year. Well, if you look on LinkedIn, our Serious Sellers podcast, buddy Liran, he's talking about how he's actually now seeing it in his Instagram account. He had a video here that that showed how he was on his Instagram and there was an ad that he saw and then it allowed him to sign in, while he was still on Instagram, to his Amazon account and, you know, able to purchase that product. So he had a lot of like discussion, uh discussion on his LinkedIn about, you know what he thinks is coming, uh, if this really is rolling out, or maybe he's just special. I'm not sure, and that's why he got to see. I haven't seen this yet, but you know, like I said, it was announced way back in November and so, hopefully, maybe this is finally going to get rolled out. We might see some more official announcements about how, uh, amazon sellers are going to be able to leverage advertising on Instagram, perhaps even in Facebook. Yeah, it's going to open up a world of opportunity. Uh.   Bradley Sutton: Last thing, I just want to remind you guys, uh, in a few weeks, I'm going to be in Madrid, Spain, with a lot of other sellers, all right, so make sure to sign up. I don't care if you live in the United States. If you can make it to Madrid, get out there. If you're in Europe, man, that's like a $60 Ryanair flight away. Hang out with us in Madrid, Spain, we are doing our Elite Workshop, normally only open to Elite members, but we're opening it up to others, together with AVASK. We've got some amazing speakers like Leo Sgovio, Alina, Carrie, we've got Vincenzo Toscano. We're going to be talking about a lot of high-end Amazon and Walmart strategy. We're going to have a lot of networking opportunities. Really looking forward to our first ever event in Spain. So if you'd like to get there, make sure to go to h10.me/elitespain.   Bradley Sutton: All right, let's get into our training tip of the week, and this one is about a couple of things I want to highlight, and the first thing is about competitor tracking. This, I think, is something that people sleep on. I think you know competitor tracking is not new. A lot of people have been doing it, but it's a manual process, like what kind of things do you want to track with your competitor? Do you want to track if they're getting sales from new keywords that you might not know about? Well, what do you do? You probably run Cerebro once a week on them, or once every other week or something. Do you want to check if they have price changes, like they're lowering their price or raising their price, maybe they're running a coupon, maybe their category is changing, maybe If you're monitoring that, you're probably like having somebody go to their Amazon page and refreshing it or something, right? Well, remember, you don't have to do that.   Bradley Sutton: So, Helium 10 members, diamond and up, you've got access to what we call the insights dashboard. So how you can have Helium 10, do all this work for you is just go to your dashboard, go to one of your products, click the arrow that opens up the details of it, and then go to the competitors tab and make sure to add competitors. All right, so you can see right here those of you watching on YouTube. I added four main coffin shelves right here that I'm monitoring and I now will know, hey, if any of these coffin shelves change their price, or maybe their sales get better than mine, or sales get worse than mine, or maybe other fulfillment type changes, or maybe they start running the coupon or maybe they end a coupon. I'm going to see that.   Bradley Sutton: In addition, if they start getting sales from a new keyword that I might not have in my listing, I can actually get a notification of that. I don't have to go checking Cerebro all the time. So how I did that was I went here to my insights and I hit insight settings at the very bottom, and in insight settings I was able to make new insights. Where I do that, there's two kinds. The keyword one is right here. Under keyword, I select the thing that says keyword suggestions based on my competitors, and after I select that, I can set the parameters where I can say, hey, if I'm not ranking for a keyword but one of my competitors is ranking from one to 20 or whatever ratio I want, it's going to give me a notification that they're on page one for that keyword. The other one here is under competitor. I can start selecting things like competitor changed their price, or they started or ended a coupon, their performance changes. That could be anything from their BSR is more or less than mine, the review count increases by a certain percentage, their sales increase by a certain percentage, or maybe I want to see when they change their listing, like their title or their main image, their category, their subcategory. And so we've got all of these options that allow you to set these notifications so that we're doing the work for you and you're not having to go constantly every day refresh the listing to see what your competitors are doing.   Bradley Sutton: One more thing, speaking of competitors, you know I've talked about this before, but to me this is just like an amazing asset. Whenever you are going on Amazon, this is like one of the things that I look at, and anywhere, as long as you have the Helium 10 Chrome extension installed in the search results. Now you are going to see a blue bar above the three products that are the brand analytics top click for the previous week. All right, so you'll? You'll say ABA most click, number one. This is super, super insightful, because now it's not just a matter of oh, I think the products that are performing best for this keyword. Maybe they're the ones at the top, or maybe they have the most sales or whatever. No, I can literally get the information from Amazon, from brand analytics. Now, the only way you'll see this is if your account has brand registry, because by Amazon terms of service, we can only show it to those who have brand registry. But you can now see which are the most click. And not only that if you put your mouse over that ABA most clicked, it's going to tell you what the conversion percentage is like, like the one that was most click. Look at that. They only have this coffin shelf has only 7% of the sales. Now this one that was the second most click they've got 38% of the sales.   Bradley Sutton: Now take a look at this one. Here's the third most clicked. It's actually a makeup shelf. So you might think, oh man, this person probably has a third most sales on this page. If I mouse over it, even though they're the most third most clicked, I can see that here they have 0% of the conversions in a full week. So, like I'm not even worried about that coffin shelf, if they're not getting any sales, let them have all the third most clicks on the page, because people aren't liking what they have, right? So, really, really beneficial tool that is available if you have the Chrome Extension. All right, guys. That's it this week for the Weekly Buzz. Hope you found this insightful and make sure to join us next week to see what's buzzing.

Programmatic Digest's podcast
148. A Buyer's Introduction to Made For Arbitrage (MFA) Sites

Programmatic Digest's podcast

Play Episode Listen Later Apr 16, 2024 42:43


Could your ad dollars be slipping through the cracks of digital advertising? Our latest episode peels back on the shady world of Made for Arbitrage (MFA) sites, where clickbait is king and quality content takes a backseat. We discuss how your everyday household brands can inadvertently fuel these revenue traps, with the likes of Amazon and Forbes grappling to uphold ad integrity amidst site spoofing shenanigans. With a dive into Adalytics reports and the challenges of frequency capping, we're on a mission to empower programmatic traders and buyers to recognize and evade these digital landmines. So, if you're ready to elevate your understanding of MFA(s) and steer clear of its pitfalls, tune in for an episode that combines practical insights with actionable advice—and yes, next week, we'll unravel yet another layer of the ad tech onion, Adalytics report #2 on Forbes!  To get the training roadmap sample, request it here: https://www.heleneparker.com/programmatictrainingsample/   Additional Resources: https://adalytics.io/blog/ads-observed-on-made-for-advertising-sites-in-january-2024 https://www.adexchanger.com/the-big-story/mfa-the-a-is-for-arbitrage-and-adalytics/  https://digiday.com/media/mfa-should-stand-for-made-for-arbitrage-an-oral-history-of-the-murky-made-for-advertising-crusade/  https://www.adexchanger.com/publishers/inside-the-secret-meetings-to-define-mfa/  https://www.admonsters.com/industry-experts-weigh-in-on-mfa-scourge/ About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.  We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching.  We can help 2 ways:  Customized a training roadmap for teams of programmatic traders, adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall 

Syntax - Tasty Web Development Treats
755: Chrome Extensions and Ad Blockers VS Google with Oliver Dunk

Syntax - Tasty Web Development Treats

Play Episode Listen Later Apr 12, 2024 54:04


We were wrong, Manifest V3 is a big deal. Scott and Wes sit down with Oliver Dunk from Google to dive into the intricate world of Chrome Extensions development. From dissecting Manifest V3 to exploring the evolving landscape of browser security and extension reviews, this conversation covers the present and future of browser customization. Show Notes 00:00 Welcome to Syntax! 00:32 Who is Oliver Dunk? 02:00 Brought to you by Sentry. 03:17 Manifest V3. 08:59 How many rules can you add? 09:56 What even is a rule? 10:52 Is Google trying to kill ad blockers? 13:56 What are the bad guys doing with Chrome extensions? 15:17 Can a browser extension access HTTP-only cookies? 16:06 Is Chrome reviewing all of these extensions? 19:06 Is there a way to side-step Google's review process? Reddit Thread, The real threat of Manifest V3 20:32 Do you see the negative chatter? 21:18 Service workers - how do do you access the DOM? 23:32 Do you think we'll see more DOM APIs in service workers? 25:58 Do you have a favorite Chrome extension? 28:33 Has Google ever explored something comparable to Boost? SidePanel 33:09 Let's talk about the development stack. 35:54 1Password and Chrome. 38:39 What is the best way to debug an extension? YouTube Chrome for Developers 40:33 Manifest V3 and the web request blocking API. 41:57 Known tracking payloads. 44:04 Do you think there is a path forward that makes ad-block developers happy? 44:45 Do you run an ad blocker? 45:20 Whitelisting and opt-ins. 46:38 What's your tech setup? 47:18 What do you do to stay up to date? 47:51 Sick Picks + Shameless Plugs. 51:47 Wait, is Safari adopting V3 as well? Sick Picks Oliver: Defunctland YouTube, LEMMiNO YouTube Shameless Plugs Oliver: Chrome Extensions Getting Started, WebExtension Playground Hit us up on Socials! Syntax: X Instagram Tiktok LinkedIn Threads Wes: X Instagram Tiktok LinkedIn Threads Scott:X Instagram Tiktok LinkedIn Threads Randy: X Instagram YouTube Threads

Serious Sellers Podcast: Learn How To Sell On Amazon
#550 - Are Amazon Launches Permanently Changed After This Update?

Serious Sellers Podcast: Learn How To Sell On Amazon

Play Episode Listen Later Apr 6, 2024 33:09


Listen in as Bradley unpacks the latest twists for Amazon product launch strategies, which may have sent sellers back to the drawing board. Bradley's tale with a bat bath mat launch illustrates the high stakes of this new game, and a PPC-centered approach has risen to the forefront. I'll guide you through the intricacies of setting introductory prices, navigating the minefield of buy box retention, and leveraging tools like Helium 10 to keep a finger on the pulse of your sales trajectory. This is an essential discussion for any seller aiming to crack the code of maintaining those coveted page one rankings in Amazon's ever-evolving marketplace. As we continue, you'll discover the fine art of pricing strategy and the critical role it plays in the aftermath of a product launch. Sharing his personal experience, Bradley reveals how calculated PPC maneuvers, without the reliance on top of search modifiers, propelled this product to the top, only for an unforeseen buy box loss to threaten everything. We'll also discuss the Maldives honeymoon method, a savvy technique to capitalize on Amazon's honeymoon period, and offer advice on how to regain your Buy Box and rankings with swift pricing adjustments. Whether you're a seasoned seller or just starting out, this conversation is packed with insights on optimizing your Amazon journey. In episode 550 of the Serious Sellers Podcast, Bradley discusses: 00:00 - Amazon Product Launch Strategy Changes 00:57 - Amazon Product Launch Strategy Insights 07:29 - Amazon Buy Box Pricing Strategy 09:27 - Amazon Honeymoon Method Success  21:00 - Optimizing Amazon Product Launch Strategies 27:42 - Safe Price for Buy Box Competition  29:54 - Tracking Amazon Variant Sales With Cerebro  Transcript   Bradley Sutton: There's something new that Amazon has been testing that could completely change how we do product launches, and I'm going to tell you exactly how I got to page one in my recent product launch but then lost it instantly because of this change. How cool is that? Pretty cool, I think.   Bradley Sutton: Hello everybody, and welcome to another episode of the Series Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show that is our monthly Ask Me Anything, where we go and answer any and all of your Helium 10 questions, or even some general Amazon questions as well, and we usually go into a certain topic at first. Now, this time I didn't mention that I was going to go into a certain topic, but I want to show you guys something that could be happening when we're talking about Amazon product launches. That I think is very important.   Bradley Sutton: I wanted to show you what happened with my recent product launch testing that I did, and this is going to be interesting because it could impact how we launch products, just as a kind of like a recap. What kind of launch strategy do I use and have I been showing other people? Well, it's mainly has to do with PPC. All right, so I'm like hey, you have a product that has no reviews at the beginning. Well, you need to convince people that they're going to buy your product if they see it at the top of search in PPC, and so my strategy has always been, you know, since Amazon turned off the search find, buy that people want, you know you should try and do or two-step URLs is I would create a listing and then I decide at what price point do people or are people going to buy my product even though it has no reviews, or only one or two reviews where they're just like you know what? I have never heard of this brand. I see other products on this page. I have a couple hundred reviews, but dang, at this price point, I've got to go ahead and buy this other product, even though I've never heard of it.   Bradley Sutton: And so for some bath mats that I was selling for me, that price point was $9.99. All right, my list price is going to be $29 and my target price. I was like, hey, I want to start selling this around $24, if I can, right. And then so I was like you know what? At $9.95, I think, or $9.87, whatever I picked, I think that people are going to be like, well, this is a killer deal, I'm going to go ahead and buy it. And so what I've always taught is all right, well, you can either do a big coupon to get to that $9.95 price, like maybe a 50% off coupon if the price was like $19, right. Or the other thing is, do a sale price, because if I were to just change the regular price of the product and then try to raise it up, you guys know what would happen, right, the buy box would disappear after a certain point because Amazon would think that you're price gouging. So the way to get around that is using sale prices only, and the other thing that I was doing was trying to get the strike through pricing and in the past it would work like 80% of the time, where as long as I got one order at the regular price, the list price, then I did a sale price. I would usually like, again, 80% of the time I would get a, a strikethrough price on that list price. Bradley Sutton: So the first thing that I did for this launch, for this bat shaped bath mat say that five times fast was I created it at $9.97, like I said, and I did a sale price. All right, let me actually show you the listing. You guys can see this yourself. So if you type in bat bath mat, you'll probably see it. All right. So originally I put the price the first day I got some sales or I got one sale at the $29.97. You guys see right here, $29.97. You could see right down here. I actually had a sale on February 12th, all right, and then immediately I made a sale price of $9.97 and started getting sales. All right, let me let's actually look at the orders. By the way, maybe you guys didn't know you could do that. You could do it in Helium 10 here, where you look at your orders day by day and I also did the same thing for I tried some Tesla scenes for coffin shelves. So you see, February 22nd, I still have the price at $12.97. So I was like going up in price, but I want to find the first day that I actually had orders here. Here we go. You can see, February 19th. I was selling this for $9.97. Exactly like I said, but I know I got one at a higher price. Let's see if Helium 10 is going to show it for me. There's still $9.97 there. Hold on, what date are we on here? Let's see still 1697 for the coffin shelf. Now I'm at February 14th $9.97. Where was it? February? There it is. Look at that right there. Boom. Thank you, Helium 10 for showing me this right here. February. What is this date? This right here, February, what is this date? Uh, February 14th. I actually got sales at $29.97, but I did not get that strike through pricing. Now, immediately after I got that, look at that same day, I lowered the price as a sale price for $9.97. And, as you can see here, I was selling products left and right.   Bradley Sutton: I did a PPC campaign. All right, I made a special launch campaign inside of Atomic. Where it was, it was specifically to rank for my main keywords and I was getting the orders. I'll show you the actual campaign that I made. Like I started from day one with this special launch campaign where I was targeting top of search, not using the bid algorithm, not using the top of search modifier, but I was just targeting in general the top of search, and let me show you what happened on the keyword. So, like, everything was a success. Like you know, I've launched hundreds of products and it's always I always have success, but it was always the same business as usual. Uh, let me show you the keyword rank so you guys could see how it was going. Let me show you like bat bath mat was one of the main ones, and let's look at my rank history here. I'm going to explain what happened here, but look at this, all right. So right there, remember I launched a product like February 12th, February 13th, I had those orders. See where I was ranking for bat bath mat right away because of my the Title Density on this keyword is low. Without even doing anything. Before I even got that first order, look, I was at position 126, 128, right. And then what I did was I started my PPC campaign on that day. Let me show you where that's at. What I did was I started my PPC campaign on that day.   Bradley Sutton: All right. So I started my PPC. Remember? I got that first order on February 4th. Well, look at that. Why did I get that order? Look at this. On February 14th, I should say look at that. My position was number one, all right. So I was first. I was and this is why I don't use top of search modifiers. I could see from Helium 10 that every single hour almost, I was at the top of search on February 14th and 15th, all right. So now let me go into my Adtomic and see if I can find my original campaign that I did. So here's the exact campaign that I made in Adtomic and I don't think I'm running almost any of these anymore. I had a $40 a day. I had a $40 a day budget. And then the keywords that I was targeting are right here Bat bath mat, gothic bathroom rug, bat rug, bat bathroom rug. You see I just had these are like my main keywords and I did a high bid because I was trying to be top of search. And I didn't have to guess if I was going to be at top of search because I could see that in keyword tracker and even here in Adtomic under the search terms, it's showing me my keyword ranks right here. See, it's showing me my organic rank and my sponsored rank right here in Adtomic. And so, again, everything was business as usual. I started getting sales. Let's go back to my sales here. These are all organic. Organic in the sense that you know, I wasn't paying people to order my product or anything. These were just people seeing it in sponsored results. Look at this February 15th, I got one order, two orders. Let's keep going here. February 16th, I had two, three more or four organic orders, still at $9.97 price point. The February 17th, another two, three orders. So my PPC campaigns were working. How fast was I able to rank because of these one, two, three, four orders? Well, look here Bat bath mat in Helium 10 keyword tracker. Remember I was at position 125. We'll take a look here Within just two days, within one day, the very first day I got orders, I already jumped up to page one.   Bradley Sutton: That's the beauty about the Maldives Honeymoon method, guys, and the honeymoon period on Amazon. You can just do ridiculous things, especially with lower search volume keywords like this. Page one, position 23, from day one of my first sale and then towards the next day, February 15th, page one, position 11, I jumped up after a few more orders. Look at this. February 16th, two days after I got my first order, I'm at page one, position four. And then shortly thereafter I am at the very top of the search right here, page one, position two, three, four, consistently. All right. So everything was great. I'm like, boom, this is so good. And you look at my orders, they started picking up and so, because they were picking up, I started raising the price. Let me see if I can see what day I raised the price I still had on the 19th I was still at $10. Let's take a look here. You guys can see. Still on the 20th I was at $10. When did I raise the price here? And then I started raising, I think to $10.97, first of all and that was on February, let's see or $12.97. I jumped up at $12.97, all right, on February. When was this? February 22nd, and I was still selling really well, I still didn't have any reviews.   Bradley Sutton: So I wanted to keep that price low. But I started bringing that price gradually up and you can see that I did that actually here on the BSR graph, here on Helium 10. You can see that on oh there, it is right there. February 22nd I raised the price to $12.97. On February 28th I raised it to $14.97 because I'm like, hey, sales are still piling in, I don't need to keep that really low price point because I already got to page one for my main keywords. Alright, almost all my main keywords okay. Um, $14.97. I went to $15.97, $17.97. Uh, I did on March. What is this March 1st? But now all of a sudden take a look here, what happened? Where my BSR goes way down, all right here. Uh, at this point my BSR and sales went to almost zero. And look what happened in Keyword Tracker guys, all right, bat bath map, my main keyword, all of my main keywords on March 5th I lost the buy box. That's basically what happened, guys. All right, I lost the buy box. Now it dropped me to position 32. Look at this. It went from position 1 to 32 consistently for almost two weeks. I was doing it. Do you see here, guys, every single one of my keywords dropped to position 32. This is what we call the page 32 or position 32 glitch. But it's not really a glitch. This is like something Amazon has programmed in, where I lost the buy box. Now, why did I lose the buy box? This never happened before.   Bradley Sutton: Basically, it seems like I mean, at least it could be a test. But I literally did this on four different product launches all at the same time, and the same exact thing happened, where Amazon, even though I was using a sale price, is now kind of like considering the sale price, the regular price, and then so if you raise the price too much, you are not going to get the buy box back. All right, because Amazon thinks that you are price gouging. And I was like this is just flabbergasting me. What is going on? So I even went to azrank.com and I was like, hey, I need to have 10 orders, buy 10 orders at this $24.97 price, which is my regular price to send Amazon signals. I was just doing a test. I'm not trying to break Amazon terms of service or anything. It wasn't like search, find, buy or anything like that. But I said AZRank, please have 10 people buy it. And the cool thing about using AZRank is they give you a whole bunch of like customer information on your product. You know, like they say, hey, how's the packaging and how's the search experience and what are the other products on the page that they're clicking on? So it's not just a matter of trying to get quote, unquote, fake orders or anything like that. No, there's a reason. You get customer intelligence from AZRank. But for this particular reason or for this particular case, all I wanted to do was ask, or was try and see, what do I have to do to get the buy box back? And here's the thing 10 orders at 24, it wasn't enough.   Bradley Sutton: So it seems like Amazon has this rolling history now of price where they're going to suppress your buy box if they feel that you're price gouging. It's not like there's another listing somewhere else on Amazon or on another website that was at a certain price. No, so what I've been doing, little by little, I had to find out what price point I could get the buy box back, and that price point was at first, $17.97. All right, so I had to get the. I got the buy box back right here at $17.97. And then I'm like, okay, let me get some orders at $17.97. I did, and then I was like, all right, things are going good, let's go to $18.27. All right, so now I've been raising the price little by little, kind of like if you had to raise your regular price, and now I'm all the way at $20.97. I don't know why Amazon price history is saying is saying $27.97, but $20 and 97 cents, what is it, or no, $20.07.? And I still have, as you can see here, buy box. Even Amazon is throwing a coupon on here. Now I'm still getting sales, but now this means that I've been losing money for a little bit more time because, remember, my target price is $24.97. So what is my next thing that I am going to test here? Well, basically, if this is going to be permanent, if Amazon no longer allows you to do a sale price for too much, and then you're going to get buy box problems, and also, remember, amazon says you cannot run coupons anymore unless you have sales history. So if that's the case, you no longer are going to be able to do these crazy huge, deep discounts for too long to get people to buy your product. So what would be the strategy if this is the new normal? You guys let me know in the comments on the side have anybody been using this strategy in the last month and seen the same thing? Or you were able to discount 60% on a sales price, raise the price all the way up three weeks later and you'd be okay.   Bradley Sutton: But anyways, what my strategy is going to have to be now is I really have to know how many units I want to sell at that price. I send in let's just say it's 60 units. I send in 60 units to a certain SKU and then I make another. I said SKU, I meant ASIN. I need to make another variation of the product with different images, even though it's the same product, and then make it like somehow a variation and then send in maybe 200 or 300 products there and then those 60 units or 100 units at that low price. I do all I can do to get the ranking up and then I keep that other listing closed and then, once I run out of inventory and that's good. I've got my ranking. I've got some reviews from Vine which, by the way, when you do Vine, it's actually good to do Vine when you have the $9 price or the $10 price or $12 price, because then sellers or buyers from the Vine it doesn't count too much to their monthly quota or whatever plus, it just psychologically will tell them even though they're not paying a high or they're not paying anything. They'll be like oh wow, this is such an amazing product for this deal, so you want to do your vine during that time too. But anyways, you have to, you know, have 50 or a hundred units there and then when that unit, when that, turns off, you turn on your other product or your other ASIN, your other variation, which is basically the same product, but it's a separate ASIN and that ASIN you never had at the lower price. Theoretically speaking, again, I haven't tested this out because this is all stuff I've been doing the last two weeks here. Theoretically speaking, now you shouldn't have buy box issues and I can go ahead and have that product be at $24.97, which is what I would do here. I've got like six almost five-star reviews. This would be the time where I'd be like I want to try and sell this at $24.97. But right now, if I sell it at $24.97, it is going to take. You know what guys, let's do this together.   Bradley Sutton: I'm actually going to go ahead and see if I can put, if I can go ahead and um, put the price at 20, even $23.97. And let's see if I'm still getting that uh, still getting that block. So we're doing this together live guys. I am not making this stuff up. It's a live Amazon account. Let's go ahead and edit this listing and let's see in 15 minutes if I lost the buy box or not. All right, so I got my price $20.07. Let's go to, let's just go to $21.97. Maybe it's enough. Maybe I'll still be able to keep buy box at $21.97. So we will go ahead and do save and finish. Remind me, guys in a few minutes to refresh the Amazon page and let's see if I was able to keep the uh, to keep the buy box. But anyways, that's the issue of what's going on with launches right now. Really interesting stuff, in my opinion, how Amazon is changing stuff. But now this is your time for the rest of the show. So go ahead and give me some questions.   Bradley Sutton: Karina says how many days did it take to get the first reviews? Yeah, all those reviews are organic. Like that wasn't any of the Vine reviews I forgot I'm dumb. I forgot to do the Vine thing, like in my first couple of days. So like it took me a week to start the Vine. So those I got my first review like a week and a half in 100% organic from one of my first orders and I did not do follow-up emails for the very first ones. I didn't want to send follow-up email when I had such a big discount price. That's just me. Some people do it, but I'm just trying to be safe.   Bradley Sutton: Jennifer says what do you think is the best way to get reviews for new products? Absolutely Vine. Vine is definitely a good way. And then, of course, just having a good product right, have a good product and make sure that you know you're kind of over-delivering with quality and have a good unboxing experience and that's just going to give you a good chance to do, to do uh, to get a good review. And then, of course, use Follow-up, use Helium 10 Follow-up to do the request review and that'll increase your rate of review, usually at least five to 10%. Karina says I just got a bunch of two and three star reviews lately from the Vine community. Yeah, you gotta be careful If people don't like your product. I mean, if you got two and three stars from the Vine community, you might get two and three stars from regular people too. So that's why it's good to have a low price when they claim the product from Vine, because then it's going to give you a better chance, I should say, to have a good review. If you have a low price at the beginning, let's see if Amazon has updated the price yet.   Bradley Sutton: Oh, that was fast. Look at that, guys. I guess. Look at that. See, look at that. Buy box is gone. That's crazy right. Buy box is gone. That's crazy right. Buy box is gone. Now. I think this one is too fast, but it takes like a day for the search results. I think let's go ahead and look at the search results. If it already put me to position 32, probably take like a few hours. Yeah, I'm still position 3 right there and I still have that first one. But that's the thing, guys, I forgot to tell you when you lose buy box, guess what? No more PPC. Look what happened to my PPC during this time. Look at this, guys. You see it. You see how there's no blue line. That's because I had no buy box. So it's a lot of badness that happens if you had no buy box. So it's a lot of badness that happens if you lose the buy box. All right, so let me go ahead and change that back, cause I want to get my buy box back. So let's go back to $20.07. Let's make it $20.09, $20.06. All right, let's see how long it takes to get my buy box. Uh, get my buy box back on that.   Bradley Sutton: Karina says how do you set up the Follow-up emails for views? I just do the, the Amazon request or review template. All right, don't do the. I know helium 10 allows it and you can go ahead and try it, but to me, Amazon is so finicky these days with like language and saying it's against their terms of service for the Follow-up emails that it's not worth getting that 30-day ban from messaging your customers. I would just use the request to review one there. David says hey, Bradley, thanks for showing us how to keep track with your keywords.   However, when you run your campaigns, how do you compare them or make use of the tracking? So when I'm running a launch, my goal of course is on as many of my main keywords as possible. I want to get um top of search, you know, top five organic positions. So to get top of search, top five organic positions. So to get there I have to first be top of search in sponsored. I need to be in the first five, six sponsored locations. So the very first thing that I'm looking at, from the moment I create my PPC campaign and make it active, I turn boost on in Keyword Tracker, which is that red rocket ship, and then I'm looking at my sponsored rank. Am I showing up in the first five positions? If not, what does that mean? I've got to increase my bid on the keyword. Okay, and then I'm now. I'm at the top, I'm like good, all right. Now what's the next thing I'm looking at in keyword tracker after a couple of days I'm looking at all right, if I'm getting orders, which I can obviously see in Adtomic or Seller Central, if I'm getting orders for that keyword, is it having a positive effect on my organic placement and then, after my organic placement gets pretty strong, you know like I've been maybe top three, top four, top five, whatever I'm aiming for like five or six days. Now it's like, okay, now I don't have to be bidding so crazy. You know I do a down only, or no. I do a fixed bid when I do my launch campaigns in PPC and I do a crazy high amount. So then I start dialing back there. I still want to show up at the top of search and sponsored, but I don't do a fixed bid anymore and I start decreasing that until I know I can stay at the top in both situations.   Bradley Sutton: Well, Janik says what would you consider? A low Title Density number below five? Or zero, yes, below five, anything below five is going to give you a really good chance. If you, if you've got that keyword in your title and less than five people have it on page one, then yeah, you're going to have a lot better or an easier path to page one. Let's do a quick test again, guys. Did I get my buy box back? Did I screw something there It is okay. That scared me. I got my buy box back at $20.06. There, it is right there, all right, thank goodness.   Bradley Sutton: Ali says I see in Cerebro you are ranked for 677 organic keywords. Are you talking about my product? Are you running my product through Cerebro. Let's take a look here. What I just did is I went ahead and hit keywords right here on the page, maybe. Maybe Ali is looking at my product and let's see how many keywords we are ranked for. Yep, Ali is looking at my uh, my listing right here. You can do that with anybody's listing, all right. So it says 677 organic, 167 sponsored. How do we get ranked for so many keywords? Well, basically, yeah, it's through uh, either PPC is the sponsored ones. That's a hundred percent PPC. I've got some auto campaigns going. I don't have a manual campaign for 167 keywords. I can guarantee you that. But those 668 total keywords, that's just me ranking organically, like Amazon is gonna, if I get sales for bat bath mat, for example, right, I'm gonna start getting ranked, probably for bat bath mat for bathroom. I'm not saying that's an actual keyword, but longer tail versions of the keyword, even though I didn't get any sales for that one. It's like a kind of a flywheel effect there, all right, so the more, the more activity you get on your listing, the more keywords you are going to be ranked for.   Bradley Sutton: Hassan says how much funds did you invest in launching this product? That's a great question. I forgot how much I paid. Let me look I think the product was $3.50, that I paid for it and then I bought 1,000. So that's $3,500. Maybe it was like $1,500 to ship to me, another $500 to ship to Amazon, or no, not that much like $200 to ship to Amazon. The little bit that I shipped and then my PPC spend has been about a thousand dollars maybe. So yeah, we're looking at about $6,000 only on this product.   Bradley Sutton: Jennifer says what could be the safe price to increase percentage wise, to not lose the buy box. So it depends. So what I've been doing is just trying like five 10 cents at a time. Um, and you guys saw how fast it was. You'll know if you lose the buy box within like what, four, four minutes, five minutes of changing the price. So it's pretty easy to know what price is going to get you a buy box loss or not.   Bradley Sutton: Andy says in your opinion, how many units need to be sold to finish with launch phase? That's where the CPR number comes in handy with Helium 10. All right, in Helium 10, we have if you go in Keyword Tracker, you'll see a column that says CPR and that's based on how many orders we think you would need over eight days for that keyword. So just add up all your keywords that you're trying to rank for and that's going to be a number that.   Bradley Sutton: All right, let's bring Sobi on to the stage here. All right, go ahead. What's your question? You're live.   Sobi: Hi. I was just researching 3PL last night and just comparing with the Amazon warehousing. Do you have any suggestion on which to use just to start a product?   Bradley Sutton: It depends so with the Amazon fees. Like one of the ways to get around those Amazon fees is by using Amazon logistics and Amazon warehousing. But there's also drawbacks too. I don't know the price structure. You know you've also got to trust Amazon about how, if you're fully using their AWD, trust that they're going to drip your inventory into Amazon in the best way that is good for you. So that is another reason why some people don't do it. But is it going to save you fees on a regular three part, a third, a third party warehouse? Uh, if you're only shipping to one, two locations, a hundred percent because there is no fees. Like you get around that Now. That being said, me, um, I have my own warehouse, so I'm like my own three PL. I'm not even thinking about using Amazon because I'm totally fine with using the partner carrier. So if you're, at the end of the day, you know there's different third party carriers out there or third party warehouses, get a quote from them, see what the storage is, see what the per order fee is, then go into Amazon and just see, get a quote from them to kind of see what it would be. And that's the only way that you go. You know what's going to work out better for you, all right.   Bradley Sutton: Next question here Jennifer says if a product is has more than one variant on Amazon, is there a way to know how much each variant is selling through Cerebro? Not Cerebro, I like using the Chrome Extension for that, all right. So in the Chrome Extension, hit review insights and then look at the breakdown of reviews by variation and then look at the estimated sales and then kind of like use that formula. So, if I see a coffin shelf with a black, green and blue version of it and then I look at the review insights with the Helium 10 Chrome Extension on that listing and I see the black one has 90% of the reviews and the green and the blue one have 5% each. I know, then that the black one is selling the best. That's just a. It's not an exact science, but at least gives you a rough estimate.   Bradley Sutton: Andy says what's a good unit session percentage from the sales and traffic report. That's actually in Helium 10 as well, and does it include PPC traffic? That's all the traffic there and um, and it says I had some days zero sessions and still had spent on PPC. Remember the clicks might not be showing up on that exact date per se, uh, but the report also might have had errors. If it says you had zero sessions it was probably a bug, like I would look back at it. Usually, Amazon fixes those bugs. So if you had zero sessions, I highly doubt that you have any day with zero sessions on your listing. So it's probably just a bug on Amazon. Go look back after a few days and it probably is fixed.   Bradley Sutton: Trab says is there a link where we can see Helium 10 live calls like this one? What type of these live calls are there and how are they scheduled? So this particular one is every week inside of Helium 10 Elite and our Serious Sellers Club, but once a month, like today, we open it up to YouTube. So if you guys want to know when we go live on YouTube or Facebook groups, hit subscribe right now in YouTube and then hit the notification button and then if we schedule a live, you'll get notified, if we have a live. But we also send it in our weekly seller update email. We send out a weekly seller update email, uh, and then we give people the links to these events that we're doing.   Bradley Sutton: Karina says do you use AI for product photos or are they done by a professional photographer? I use AMZ OneStep for all those pictures you saw of the bath mat and they did it all for me and a couple of images I did use the Helium 10 AI generated image maker. I see somebody just bought the bath mat. I wonder if it's somebody who was on this call. But I'm looking at my Helium 10 orders here and somebody just bought the bath mat at $20.07. So was that somebody on this call? Let me know. Somebody is helping out the cause here. Karina says how much is about seven photos done by a professional photographer. It can be anywhere between like 500 and a thousand dollars for the whole thing. But you're not just getting seven images. You might be getting images for your A plus content. You might be getting variations of your images that they could send you, um, but a whole photo shoot usually about a thousand bucks, I would say, depending on the photographer, depending if they're using 3D and things like that.   Bradley Sutton: All right, guys, that's all the time we have for today. Thank you so much for joining us this week. Uh appreciate, uh appreciate you the attendance and a lot of great questions week. Don't forget that every week we do this in our Helium 10 Elite group and our Serious Sellers Club group and then we also do this once a month on YouTube and LinkedIn and Facebook, so make sure to set notifications on there. If you guys want to comment further on it, you can do that on my Instagram for the podcast, which is Serious Sellers Podcast on Instagram. But thank you, guys for joining today and have a great rest of your week. See you guys later. Bye-bye now.

Everyday AI Podcast – An AI and ChatGPT Podcast
EP 243: 5 Simple Ways To Use Generative AI Every Day

Everyday AI Podcast – An AI and ChatGPT Podcast

Play Episode Listen Later Apr 4, 2024 55:22


If I had to count, I probably use Generative AI at least 100 times a day.  Some are advanced. Some are super simple. I'm going to be sharing some of the simplest ways that I use Generative AI to create Everyday AI and tell you the ways that you can use my same tactics to start winning back time today.  Newsletter: Sign up for our free daily newsletterMore on this Episode: Episode PageJoin the discussion: Ask Jordan questions on AIRelated Episodes:Ep 189: The One Biggest ROI of GenAIEp 197: 5 Simple Steps to Start Using GenAI at Your Business TodayUpcoming Episodes: Check out the upcoming Everyday AI Livestream lineupWebsite: YourEverydayAI.comEmail The Show: info@youreverydayai.comConnect with Jordan on LinkedInTimestamps:01:30 Daily AI news07:17 Knowledge workers adapt to succeed in AI era.10:44 Behind the scenes of Everyday AI production.18:21 Steal this method to learn about your career.19:10 Customize Google search for efficient news updates.23:01 Using shortcuts to gather information efficiently.27:15 Using CastMagic and its features.29:13 Automated transcription33:57 Microsoft 365 Copilot helps with team work.37:05 Addicted to Chrome, but now liking Edge.40:20 Request to find specific generative AI statistics in PDF.44:17 Chat prompt reused for specific AI training.45:02 Optimize chat model use with refined method.50:12 Use perplexity for efficient research queries, not Google.52:03 Generative AI can save knowledge workers time.Topics Covered in This Episode:1. Practical uses of Generative AI2. Tips for saving time using AI3. Summarizing web pages for quick updates4. Organizing and training ChatGPT for specific tasksKeywords:Microsoft 365 Copilot, Microsoft 365 Teams, Cast Magic, Chat GPT, Microsoft Edge, Chromium, Chrome Extensions, Copilot Integration, Perplexity, Google Search, Generative AI, McKinsey Digital, AI News, Amazon Web Services, Voila, Organizing Chat GPT, AI in Research, Custom Prompts, Knowledge Workers, New York City AI-powered Chatbot, Google's AI Reply Suggestions, Premium AI Features, AI Automation, Chat GPT Summaries, AI Content Generation, Everyday AI, AI News Headlines, Third-Party Information Connection, Bullet Points Summaries, Web Content Summarization. Get more out of ChatGPT by learning our PPP method in this live, interactive and free training! Sign up now: https://youreverydayai.com/ppp-registration/

The Freelancer's Teabreak
My Favourite Chrome Extensions For Freelancers

The Freelancer's Teabreak

Play Episode Listen Later Mar 7, 2024 8:54


Follow me on Instagram Email: hello@emmacossey.com Come join us in the free Freelance Lifestylers Facebook group Want more support? Check out the Freelance Lifestyle School courses and membership. Favourite Chrome Extensions: Onetab: https://chromewebstore.google.com/detail/onetab/chphlpgkkbolifaimnlloiipkdnihall?utm_source=ext_app_menu  Extensity: https://chromewebstore.google.com/detail/extensity/jjmflmamggggndanpgfnpelongoepncg?utm_source=ext_app_menu  Scribe: https://chromewebstore.google.com/detail/scribe-ai-documentation-s/okfkdaglfjjjfefdcppliegebpoegaii?utm_source=ext_app_menu  Mixmax: https://chromewebstore.google.com/detail/mixmax-for-google-chrome/ocpljaamllnldhepankaeljmeeeghnid?utm_source=ext_app_menu  Screely: https://chromewebstore.google.com/detail/screely-instant-browser-m/jhggpmcfjkkaeonckilhekpkfcalgank?utm_source=ext_app_menu  Loom: https://chromewebstore.google.com/detail/loom-%E2%80%93-screen-recorder-sc/liecbddmkiiihnedobmlmillhodjkdmb?utm_source=ext_app_menu  Giphy: https://chromewebstore.google.com/detail/giphy-for-chrome/jlleokkdhkflpmghiioglgmnminbekdi?utm_source=ext_app_menu     

Two Writing Teachers Podcast
Navigate a Digital World by Seeing, Hearing, and Reading: A Tip for Tomorrow from Stacey

Two Writing Teachers Podcast

Play Episode Listen Later Feb 25, 2024 6:22


Stacey explores the power of pairing written explanations with oral directions to enhance understanding in the context of writing workshop. She provides an overview of Driveway, a Chrome Extension that allows educators to create step-by-step process guides with written descriptions, highlighted screenshots, and optional voiceovers. Learn how to create interactive walkthroughs to help students become more independent with the technology they use in writing workshop. Here are some videos of Stacey's sample guides created with Driveway (and then exported to YouTube):How to Create a Cover Page in Google DocsHow to Find and Download Stock Photos from PexelsHow to Generate Citations Using Cite This For MeHow to Resize and Wrap Images in Google DocsHow to Use the Merriam-Webster Thesaurus for Finding Relevant Synonyms*****Thanks to our affiliate!Zencastr: Use our special link (https://zen.ai/mqsr2kHXSP2YaA1nAh2EpHl-bWR9QNvFyAQlDC3CiEk) to save 30% off your first month of any Zencastr paid plan. *****Please subscribe to our podcast and leave us ratings/reviews on your favorite listening platform.You may contact us directly if you want us to consult with your school district. Melanie Meehan: meehanmelanie@gmail.com Stacey Shubitz: stacey@staceyshubitz.com Email us at contact@twowritingteachers.org for affiliate or sponsorship opportunities.For more about teaching writing, head to the Two Writing Teachers blog.

Novel Marketing
Chrome Extensions Every Author Needs in 2024

Novel Marketing

Play Episode Listen Later Jan 10, 2024 14:15


Google Chrome is the most popular web browser, but if you're just using basic Chrome, you're missing out on some amazing time-saving tools and assistance.Wouldn't it be great if you had an assistant who could correct a typo in your email before you hit send? How much time would you save if you didn't have to think of a new password for every account? Would you get fewer headaches if you didn't have to scroll past obnoxious ads as you research?Chrome extensions are tools that can help solve all of those problems! They can make you more productive, improve your writing, and give you more time to write.But with more than 137,000 Chrome extensions available, how do you know which will be best for you?In this week's episode, I'll recommend six specific Chrome extensions every author needs in 2024. If Chrome isn't your default browser, don't worry. Other browsers offer many of the same extensions.Listen in and find out how you can leverage these tools to save time, reduce stress, and give you more time to write. Check out the blog version here.Support the show

Easy EdTech Podcast with Monica Burns
Must-Try Chrome Extensions for Educators with Dr. Katie Nieves - 246

Easy EdTech Podcast with Monica Burns

Play Episode Listen Later Dec 19, 2023 22:00


In this episode, I chat with Teacher Coordinator of EdTech Integration, Dr. Katie Nieves, all about must-try Chrome extensions for educators. These teacher-friendly Chrome extensions can streamline your workflows and support accessibility needs of your students. You'll also hear Katie's top Chrome extension picks, tips for getting started, and how she sees extensions evolving to further personalize learning in the future. Show notes: https://classtechtips.com/2023/12/19/chrome-extensions-for-educators-246/  Sponsored by my new free webinar: https://classtechtips.com/2024/  Follow Katie on social: https://twitter.com/Ms_KatieNieves  Follow Monica on Instagram: https://www.instagram.com/classtechtips/  Take your pick of free EdTech resources: https://classtechtips.com/free-stuff-favorites/   

Serious Sellers Podcast: Learn How To Sell On Amazon
#512 - Amazon KDP & Product Differentiation Guide

Serious Sellers Podcast: Learn How To Sell On Amazon

Play Episode Listen Later Nov 25, 2023 35:40


Imagine navigating the exciting landscape of launching an Amazon KDP business and entering the glitzy Miss Universe spectacle at the same time. That's precisely what our incredible guest, Shivali, has managed to do. In this episode of SSP, Shivali takes us on a fascinating journey that begins with the debut of her original beauty and personal care product in the electronics section of Amazon and ends with her unforgettable time competing in beauty pageants. Gain insights into the tactical maneuvers she employed to overcome the hurdles in the fiercely competitive Amazon landscape and enjoy the open discussion of her unique approach to launching an Amazon product. In the second half of our talk, we change topics and focus on the colorful realm of cosmetics and beauty, emphasizing the need to create styles that accentuate unique qualities. With her unique take on the process of creating digital products, Shivali shares the details of her next cosmetics training initiative. She also discusses her amazing book writing and publishing endeavors, as well as her first experience publishing KDP books on Amazon. In order to bring your private label endeavors to new heights, we conclude the episode by getting into the specifics of Amazon's KDP platform and providing insightful advice about quality control, marketing techniques, and pricing strategies. So, listen to this episode and take away some wisdom from Shivali's inspiring story. In episode 512 of the Serious Sellers Podcast, Bradley and Shivali discuss: 00:00 - Starting a KDP Business 05:19 - Passion and Celebrity in Product Success 11:07 - Versatile Looks and Digital Product Creation 16:43 - Promoting KDP Books on Tick Tock 21:52 - Effective Usage of AI Writing Tools 23:53 - KDP Book Publishing and Marketing Tactics 27:52 - Understanding Amazon Royalties and Profits 34:11 - Being Proactive in the KDP Market ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos Transcript Bradley Sutton: Today we're sending Shivali to the other side of the microphone and she's going to talk about her advice for those wanting to start a KDP business, her super unique Amazon product launch that she's doing that would be impossible to copy, and much more. How cool is that? Pretty cool, I think. Want to check estimated sales for products you see on Amazon? Or maybe you want to instantly see how many listings on page one of a search term result have the actual search keyword in the title? You can find all of these things out and more with the Helium 10 Chrome Extension tool, X-Ray. More than 1 million people have used this tool. Find out what it can do for you by downloading it for free at h10.me/xray. Hello everybody and welcome to another episode of the Serious Sellers podcast by Helium 10. I am your host, Bradley Sutton, and this is the show. That's a completely BS free, unscripted and unrehearsed organic conversation about serious strategies for serious sellers of any level in the e-commerce world. I'm not going too far away in the world. We're going to North Carolina right now. Shivali in the house. Welcome back to the show. How's it going? Shivali Patel: It's going good. How are you? Bradley Sutton: I'm doing all right. We're going to talk about KDP how Amazon sellers can do it. I'm going to talk about I know you're just going to be launching another Amazon product soon. We've got a lot of a business thing to talk about Before there. We were talking earlier that there was just recently Miss Universe. You said a couple of people that were in this Miss Universe pageant you were actually in the same pageant with them last year, the year before, right. Shivali Patel: Yes, correct. Miss Universe Thailand this year was actually our reigning international girl when I competed at Miss Super National in 2021. Then Miss Universe, Puerto Rico Carla, who also made top five at Miss Universe Miss Thailand, actually took first runner up. Carla was also, I believe she made top five. Yeah, really really strong group of girls. They're both wonderful. It definitely gives me the pageant itch as well. Bradley Sutton: Yes, I've joked with you before that, hey, I'll approve time off, but there's got to be like some. I put a Helium 10 logo on my basketball court. I think that on your gowns or your evening wear or talent competition, there's got to be like Helium 10 logos displayed somewhere. Then I'll go ahead and approve that time off if you go back to pageant life. Shivali Patel: Yeah, that would be a wild gown. Bradley Sutton: Yes, but hey, it will bring us lots of impressions to Helium 10 and then all of a sudden our site traffic will spike and then we can attribute it. We've got this metric that we go evangelism reach and that'll definitely help the evangelism reach. Anyways, here let's go to business. First of all, the last time we talked was a while back. I mean, you're definitely no stranger to show, you even host a few podcasts yourself or a few episodes yourself with the weekly buzz and tacos Tuesday and things like that. But as a guest you haven't been on here in about a year and I remember at the time you were looking for a new product to sell on Amazon, and now, as of today, you've got it all in Amazon. But you were having like, didn't they like? Put them all on reserve status or suspended or suppressed, or what was going on there? Shivali Patel: Yeah, so my product is actually. It's in the beauty and personal care category, but it was also an electronics item, which is very interesting because when I was getting started a few years ago, I remember telling myself you know what? I'm not going to touch electronic items with a stick. It's not for me. I don't know all the regulations. Bradley Sutton: And then I think you have a death with electronics. Shivali Patel: Yeah, that too. Let's forgot about that part too. But yeah, that was one additional reason that I didn't want to touch the electronics category. But I think the more time that I've spent in this space, it changes your mindset a lot, because then it becomes about well, which barriers are you willing to cross? Because problems are such an integral part to running any business system and it just comes down to what or how you're willing to overcome it. And so when I found this product, I was really, really interested in launching into it because I felt like I could deliver value into it. You're always thinking creatively well, what can I add to this product so that way it will sustain competitors regardless of when they're coming in? And with my first product, I had about nine months before I actually got that product to market because of some backend issues, and this for this particular product. You carry all those lessons that you learned through time with you, and so I really wanted to ensure that, regardless of when the product goes out, it actually sells. And it really came down to okay, yes, it's an electronics item, but I can learn it's a higher barrier to entry for my competitors. And then I did feel like I could add value to the space. So, yeah, that's really my mindset of going in. Bradley Sutton: But along those lines it ties in with what we were talking about with pageant, life and stuff. But people, I've always suggested to people, hey, you can't always go with what your passion is, because if there's no opportunity there you're not going to have success. But in a perfect world, if you can do a product that you're passionate about or leverage some kind of like off Amazon, you know, following, then I think you know people absolutely have to do that. Like you know, I always thought before like if I was still like really big in the Zumba world, like I was in the old days, that you know, like I could have had a lot easier way to launch some kind of Zumba fitness related product or something. So then you kind of, you know you said it's kind of like a beauty product, but then you're kind of taking your quote unquote celebrity status a little bit and offering like coaching or some kind of like digital service along with your product. Shivali Patel: Right, that is correct. So I wasn't entirely sure if I wanted to do this, but pretty much anybody I talked to, yourself included, said it was a good idea, and so, yes, I have chosen to represent myself as Miss Supernational USA 2021. And I, whenever somebody buys the product which it's actually I'm fine with sharing it. It's a makeup bag with LED mirror and three settings, but it comes with makeup lessons as well, and it's not just live group coaching calls, it's like a full blown course, because I wanted people to not just walk away with a product, but walk away with an experience where they can buy this one bag and learn how to use all of the tools that they'll be putting inside of that bag, where they can now go into their everyday life and actually carry themselves with confidence because they now know or have a skill, sets and techniques on how to use those products. So it really was a long game for me and that's how I approached it. Bradley Sutton: Yeah, but yeah, the reason why this is, I mean, nothing is guaranteed success. Guys in Amazon. You know like maybe something weird might happen and she has to like lower her price or something. But I know you're starting at a very high price and you actually have a chance of success. Like if I were to come in with an LED makeup bag and like, let's say, all of them were like 60 bucks and I'm trying to sell it for 120, I mean it's not. Not only is there not a guarantee of success, it's almost a guaranteed failure. Because why, you know, why would anybody pay 120 dollars? But with the fact that you're bundling this, this is now all of a sudden you actually have this ceiling, like it actually is possible for you to have success at that price, price point. Also, this is something that nobody can duplicate. Nobody can copy like any. You have some like super fancy water bottle, you know, that has like this really crazy design spout or whatever. So somebody can copy that. Eventually, can a can a you know Chinese factory or a factory from India just go and say, hey, let me get another country's miss super national or miss universe or whatever and offer coaching classes. You know that's like not going to happen. Bradley Sutton: So, again, this is not a guarantee for success, but this is the kind of thing guys those of you are selling on Amazon look for these kind of things that are hard to duplicate, whether it's on the product side, like something you have a patent for, or or it's on the you know the personal side, you know where you're offering digital courses or something like that with it, and then that just sets you apart. So that that was why I really liked that, that idea, and I think that other other people should think about. Not, not everybody has something you know, but, but sometimes we sell ourselves short A lot of people. We might have something that we don't even know. Maybe it's one of our relatives or something that we can offer as as part of a bundle. So how are you delivering? Like, is this course live? Is it like something you recorded and they get access to it once they opt in? Like, how does that work? Shivali Patel: I was actually listening to Alex Hermosi I'm not sure if I pronounced this last name correctly, but he talks a lot about the $100 million offer right, and something that is very principal to that is providing an offer. That is a no brainer, and when I was thinking about what I wanted to offer in terms of an experience and what would be most impactful, you want leveraged impact right. You want somebody to purchase this bag, transform their lives, and then they go and tell their friends and say, hey, oh my gosh, like I learned this incredible thing. I feel so much more confident, and I think that's a mixture of prerecorded lessons, but it's also live coaching, where people do have access to you. They do have the ability to ask you questions. Shivali Patel: Now, I would not consider myself a makeup guru by any, by any milestone, but I think you really only need to be a few steps ahead of somebody to be able to offer help, and with makeup, I have spent a considerable amount of years in the fashion and the beauty industry. I started very young and I grew up in that field, and so I do feel like I can say something to someone and help them with their confidence in applying makeup or even just in presentation, right. I think it takes a certain level of courage, or even foregoing some of the expectations other people might hold of you, to compete in something like a beauty pageant. And so I can take those and transfer them over to somebody else and hopefully that will allow them to be equipped with skills they can put into their day to day life, and so it's actually a mixture I'm sending them over into a funnel, right, and that funnel will set up the drip email campaign, which then leads them into this whole course. So it's a four module course as of right now. I plan to add to it. I want to update it consistently as new trends come out. Shivali Patel: As you know, there's so many versatile looks you could do. You could do a day look a glam look. Maybe you are somebody who's going day into glam, that sort of thing as well as just expression. So it talks a little bit about color psychology. We have what else? We have undertones, we have foundation matching just a lot of different broad ideas that are important when you are trying to figure out what's going to work on your face, because everybody's face is different. I can't actually go and give you the exact same things that I do, and it's not necessarily going to work for you, because you know you might have almond shaped eyes. Bradley Sutton: I think my beauty is a little bit different than yours, yeah. Shivali Patel: Exactly, Exactly. But for those of you that are listening, you know you might end up if you're a woman and your are planning to use the same exact makeup techniques that I am, well, it might not work, because you might have hooded eyes and I have almond eyes, that sort of thing. So we do have the four modules plus bonus lessons, where I'll have some of my pageant friends come on, some of the you know influencers that I can get on and they'll do lessons as well, and then I also have a group and they'll be promoting this product, like once you know, now that you see there goes again, guys, there's, it's not. Bradley Sutton: She's not just going off of what you know she has, but what you have is your network too, and so if you have people who are influential, you know, and who are down to down to promote, that's another great advantage. Like, like, I'm doing something different on the coffin shelf, you know, like I'm not making a community or anything but the coffin shelf market is very saturated. All of a sudden, you know, people come in low balling and I'm going to go a little bit more in depth in a future episode, but what I'm doing is I'm just experiencing again, again. I might fail at this, but I'll never know if I don't try. I'm actually raising my price and not going lower, like everybody's 20% lower than me. I'm going to go not only not lower, but I'm going to go 20% higher and I'm adding Products that almost double my cost of manufacturing. I'm giving, like, a coffin shaped box, like the box that it's gonna come in is literally coffin shaped and it can be reused as something else, like you know, a sock box or something like that, and I'm offering some other stuff. Bradley Sutton: So for me, that's what I think is gonna differentiate, because there's no way that any of these other cheap Coffin shelf makers are gonna go and spend two dollars and fifty cents like is what it's costing me to make this custom box for Shivali. There is no way any of her competitors are gonna go and have multiple pageant beauty queens From countries like you know offering courses. So, guys, again, the moral this part of the story is is do what you know, use your advantages, that you have to be unique and offer something that is that is not duplicatable and and that's kind of like along the lines of it doesn't always have to be a physical product. Mine, mine, is a physical product. I'm doing a box right and along those lines is a perfect segue. Your first entry into Amazon wasn't even in the physical product, wasn't didn't. Before you make physical products, you were doing digital products, namely KDP books correct. Shivali Patel: I got started by selling on KDP and I wrote books fairly fast. I had some ghosts written, but I also wrote some of my own and I knew that if I spent too much time on Writing them that I most likely would be disappointed in the results. Not trying to be a pessimist, just a realist, where if I spent, let's say, months preparing a book and I put it out into the world and people don't receive it well, or maybe it the field is changed by then, right, I would be so disappointed and so I worked on. I Just focused on putting it out there as opposed to perfection, just progress, not perfection sort of ideal. Shivali Patel: And yeah, it went okay. I wouldn't say it was. I became like a best-selling author or anything, but I sold copies and I continue to sell those copies actually from the books I wrote when I was I think I was 23 at the time- so those books you made years ago You're saying you're still getting, like you know, per like it's not, it's not free, you have to pay for it or you're free, so people are literally are still paying you for this book you wrote years ago. Shivali Patel: Yes, yeah, I mean, granted, my books are very, very cheap, because again I was like, okay, I wrote this in 24 hours. I think it was like 24 to 36 hours max, but I went through, wrote it pretty fast. One was on positive self-talk, the other one was on engineering powerful habits successfully. I've actually published way more than that. I just only tied those first two to my name and so those actually that are under my name, they're tagged to my socials and so I actually do end up going in and still seeing sales from those even today, and that's cool, because I don't actually actively promote them or anything. Shivali Patel: They just end up selling, and so I really, really love digital products because digital products cost you little to no money To actually set up right. You can go into Canva today and create something. In fact, last month I wrote four books and I need to actually get them published this month, hopefully this month. Hardcover paperback would be great. I wrote one on AI. I wrote one on what was my other one, even on, can you believe I like I struggle sometimes even in float Instagram, because I had done a case study with Instagram at some point where I quickly grew it from Zero to 10k followers in the span of like three to four weeks. Shivali Patel: Now, of course, that case study is a little bit old, but I learned a lot through it and I can still sell that information, and so it's really easy to go into Canva, build out a full fledged book and then it takes you maybe five minutes to upload into KDP. And KDP isn't even the only avenue you can use. There's many other platforms that allow you to do that. Now I specifically focus on KDP and I Was talking to Bradley not too long ago about potentially doing a case study about that for helium 10 content, which hopefully, if you guys stay tuned, you'll be able to see that. And that is just experimenting with tick tock, because tick tock is also growing. Tick tock shop just became a thing and. Shivali Patel: I'm really interested in seeing how you can kind of combine both of those landscapes into one Right now you can't actually add links, I believe, into the captions to promote your Amazon KDP books, but you can Send traffic using a link in bio to a funnel page or a landing page or even into those books via that route so you can attach your KDP link. I think as long as you have the link in bio. You can't actually do it inside of the Video that you're uploading, like the post that you're uploading. Shivali Patel: Okay and so there's so many things you can do there too, right, you can go in and do like a reading what is it? You read like an excerpt of your book and that's a reading. You could do Q&A. You could add Just some knowledge to the space. If you have something that is non fictional, you could do so many other promotional videos that can lend itself to traffic for your pages. Bradley Sutton: All right, so let me give you a couple scenarios. Scenario number one I am listening to this podcast and I'm not selling on Amazon yet, and the reason why I'm not is because, you know, I don't have $3,000 or maybe my product is like super expensive, it's $10,000 what I would need to invest. You know, $5,000, what have you? And I'm just like, hey, I'm not on any kind of like strict timeline. You know, I got a few months like I can build, you know, save for my day job, but I want to kind of like X, you know, start making some more money on the side Without investing. How, what would I? Where do I start? Like, like, what's my research? Like you know, maybe I don't have the time to do an Instagram Case, that you know you know. Whatever, whatever you do like, do I need to pick a topic that I know or you know? Do I do like product research and in helium 10 and find some kind of Subject that way that there are searches on like, like what's my step one, two and three? Shivali Patel: I think that's an excellent question, and it's when I can get very excited about sharing information on because you absolutely want to do product research. There's no point in you building a book and then set trying to sell it in a market that's super saturated, or maybe you don't know how to market and so use the helium 10 chrome extension. That's what I recommend is make sure you download it. You can go to helium 10 comm forward slash extension and once you add that to chrome, you can actually use x-ray to see a lot of back-end data. Go inside of Kindle, the Kindle store, go into categories, subcategories, use x-ray to see how people are doing and then from that, maybe, if you find a book that you Are interested in creating a book on, you feel like you could do something better, you can optimize that listing better. Then what I actually recommend that you do is open up Canva, open up ChatGPT and Open up quill bot. Okay, and what you can do is, first of all, use review insights which is also a part of our helium 10 chrome extension on your competitors inside of that niche. Figure out what's good, what are people talking about, what do they like about that book, what are the topics that you want to focus your book on and then go into chat GPT, provide a title, come up with a title. If you don't want to go directly into that, you really want to get granular. Go into Cerebro before you go into chat GPT, go and see what people are typing in and then from that Make a list of all the chapters you want to have for that book, all the keywords you want to rank for, and then you can use those keywords as chapter titles. Then you go to ChatGPT, you feed it inquiries and if you put in garbage if you put in garbage you're gonna get garbage out. So make sure you're very, very hyper specific about what you're inputting in. Shivali Patel: When you do that, you can start with an outline. You can say, hey, I'm writing a book for this, this is how long I want it to be. I'm going to, over time, over the next few prompts, feed you a set of Subject or chapter titles, chapter topics, and I'd like you to Draft a written response in the tone of XYZ. Maybe you have a favorite author, a favorite artist. Whatever the case may be, get very, very specific and, as you go through first, still provide you with the outline. So I would recommend really starting with the outline. Once you have the outline, the outline will present you with maybe two or three different markers for inside of each chapter. So even if you don't know the first thing about that niche, that is okay. You don't need to do a case study like I did. I've written plenty of books that are on topics I don't know anything about, and that is okay for you too. So go in to chat GPT, go into the outlines and then actually take each chapter Section, so maybe just the two or three. Copy and paste that and then you'll see I'll draft an entire thing for you. Shivali Patel: Now, the only thing that I don't love about ChatGPT is, yes, it has limits, but it also is quite redundant sometimes in its language. So you'll see some words pop up over and over again. You'll see vast, you'll see realm, you'll see Ecommerce landscape if I'm talking about something in E come and so you might want to go in and be specific, say, hey, don't use any sequential words or don't use these specific words, include these keywords, and it will actually go through and refine what you've written. The point, or the best way, rather, to use chat GPT is Start broad and get more and more granular, refining your results every single time, and so pretty soon actually even in the span of 30 minutes you can have a full book that you can then put into quill bot, which is a paraphrasing tool, and Actually change out those words. So now you have a Section of your book that is AI generated but it looks more human because you've gone in and actually changed out some of those words. Shivali Patel: Of course you want to add a little bit of personal touch, but can you imagine how hard it must have been to write books that are 500 600 pages back in the day, not to say you need to write 500 600 pages. Most of my books are somewhere between some are as low as 20 pages and others are I think my highest might be about no, actually 120 pages, I think is my highest. But you can go in and go as little or as Long as you really want to keep in mind that if you go and upload this to KDP, you will need to do some formatting beforehand, as well, as if you are making that book a paperback or hardcover book, you're gonna have certain associated printing costs because this is print-on-demand if you're using KDP. Anyways, I've gone completely into a whole splurge based off of this initial question of what the heck do you do if you're just getting started right, and so that was really to start with product research. Do the keyword research. Shivali Patel: If you want to figure out which chapters to create, use ChatGPT with Canva and I say Canva because you can actually transfer over, not transfer over with Canva. You can make the book title, book cover, page, and so you're. You now have a free book cover that you've created. You can create a really nice manuscript inside of honestly like word. I've done word before. I've done this inside of Google Docs before. I've also done this inside of canva before, where you can really make it nice with different fonts, and then you will want to throw it into KDP after that and make sure that the manuscript looks okay. Shivali Patel: That's really, really important because people who are Kindle readers read this on a handful of different Devices and you will want to make sure that they can actually read what you're writing, because the they want to consume the content. They don't want to be distracted by mistakes. When I was 23 and I published them on my first books, some of the feedback I got, I thought, okay, I'll just get feedback and refine it afterwards. Well, I did get some things that in in the reviews and oh, like the grammar was a little bit, you know, off for one of my fictional books and I was like, okay, it's fine. Whatever, you know, this was ghost written, I don't really care about it, I'm not gonna go in. I refined it as much as I could and I feel like the story still got across just fine. Shivali Patel: So once you have your book built, your book cover built inside a Canva, you've saved it, you're uploading to KDP. Create a KDP account, go in, upload all of it. It's pretty simple to follow. If not, we do have blogs on KDP. So I suggest that you go and you check out our blog section on Helium 10 to to figure out how to actually upload it, if you need some help, and then, from there, focus on marketing. I honestly, through mistakes, have learned that it's not enough just to build a high quality product. You will need to do the marketing side of things as well, and KDP is no different. If you want to stay low on costs let's say you really want to save for private label then go into existing blog forums, go into Facebook groups, create that TikTok account and do what we talked about earlier, where you're creating promotional videos, maybe you're doing reads Q and A's, you are getting on live, maybe, and talking about the book. I have seen some lives that are ridiculous. Bradley, do you remember the Chinese seller who made $18.7 million just by promoting products? Bradley Sutton: Yeah, like three seconds per product. It's kind of ridiculous. Shivali Patel: It's absurd and people still sell based off of those three seconds. You also have people who are doing the whole NPC trend, if you've seen it, and they make money on that. If they can make money on that, can you make money on a book that sells content? Absolutely, but will you have to put in the work to actually make the promotional videos? Yes, so you can go in and do stuff. The trade off is really going to be the time investment, so you will need to spend some time inside of Facebook groups. I've done this before. You find niches that are related to your book, go in, actually post that. Hey, you know what? Like I just released this book. I would love to get some feedback. I'd love if you guys could show some support and you're not telling anyone to buy, really, but they can go in and select or or, you know, purchase that product if they feel like it's up their alley and hopefully leave you an honest review, as long as you were very, very forthcoming with what you were hoping for in the beginning. Shivali Patel: Outside of that, I've also used blogging sites so you can go in, find niches where there's tons of readers subscribed to an email list and those email lists are really, really helpful too, because I've used those to launch books before, where you can go in and essentially maybe some of these sites are free, some are not. Some are like 20, $25 book beam there's. There's other ones that cost a lot more and they have millions of readers who are waiting for books to be published. So you can also tap into Kindle Unlimited. You can go in and actually end up promoting, let's say, even the book for free while they're doing these promos, so a lot of people can read them, you can garner those reviews and then hopefully start your PPC campaigns to sell really well. Bradley Sutton: All right, so that's, let's say, I do all that. I make a book about 60, 70 pages. What's about the target price? And then, at that price, what am I taking home? You know, based on you know what, what Amazon is charging me. Shivali Patel: So you can select from two different royalty options. With KDP, you can do 35% or 70% of royalty from your list price, and that's if you're based in I think it's UK. No, if it's based in Europe, then that's without the VAT tax. So it's just taking a look at your list price 35% or 70% and it really comes down to you on what you want to market at. Shivali Patel: You'll see books that are $40. You'll see books that are $2, which is what my book started with way in the beginning and so you can go in and choose and then base off of the royalty price that you select, you'll be able to figure out what sort of profits you're making. Then, of course, if you are saving for private label, you know maybe you'll want to focus on building really quality books, not not making too many, and then just work on marketing them. Or you could go wide right. You can make many, many books that are really really cheap and just focus on the launch side of things to garner that initial revenue or not revenue. Revenue, yes, but also the initial capital you need to get started with private label. Bradley Sutton: All right. Now, you know, that was a scenario that I gave, where it's like, all right, I'm just trying to get some extra revenue. Theoretically speaking, I could be already selling on Amazon and that's still you know, like I want to. You know, get more revenue so I can do that exact process. If I'm an existing Amazon seller, we would have nothing to do with my current Amazon business. It would just be, you know, me doing product research for something. But let's just you know. The other scenario, number two that was kind of like scenario one B, but you know. Now two is like all right, I sell coffin shelves and egg trays or what have you, and I want to leverage KDP in a different way. I'm not really necessarily making a revenue play, but maybe it's. It's something like I'm giving a free, you know, yeah, lead Magnet or add on what is a scenario? That I'm not necessarily making a revenue play, but as an existing Amazon seller, I could potentially leverage KDP and it'll benefit me. Shivali Patel: So I think a really good play for that is the leads generator, and that's just. You already have your product set. Maybe you want to tap into these Kindle users, because these are people that are already reading books. They're interested in that topic. Well, maybe they might be interested in a product in that setting, and so you can go in create a book using the process we just talked about right. Go into ChatGPT, go into Canva, into quill bot, and you can transfer those skills over and end up leading, putting in pages into your eBook that are for a leads generator. You tag that you can use portals inside of helium 10 to create a landing page and then actually end up taking that link and put it into your eBook, put it on KDP and then work on also ranking that book, so that way those readers end up hopefully navigating into your product and you end up capturing those emails as well through KDP. Bradley Sutton: Okay, so that's KDP. Now you know, one of your other specialties here at helium 10 is you work with our market tracker 360 program, something that I don't know too much about. It it's mainly for those who reach, like the eight, nine figure level. What's some new things that you can tell us about for those like, hey, I'm high, seven figure, eight figure seller, some new things that I can get excited about if I'm using market tracker 360. Shivali Patel: So the beauty about market tracker 360 is you can go as broad or as granular as you want, something we have been talking about today with this podcast. But what's really cool is now you can divvy out into how you want to build your market. So if you want to build your market, let's say, at a brand level, you can input up to 100 brands and focus on it simply at the brand level. If you want to put in keywords and asins, you can still do that, but you can go in and refine it based off of categories, subcategories as well, as something that is newer is being able to create markets based off of those subcategories too. So it takes a little bit of time to set up that market, but once you have it set up, you can always go in with filter presets and get an understanding for how your market is moving, not only from a year over your comparison standpoint, or a month over month or week over week. You can also just look at it from a competitor level, check out your market share, check out how your other competitors are doing year over year the historical comparison of your products versus their products, whether it be at a brand level or at a product level. You can also dive deep into your keywords, into their keywords, check out what strategies they're using and then how they're rising and falling in terms of a keyword heat map. And so it's really nice being able to not only set up the market as you want, you can go in at the. Shivali Patel: I've heard so many you know six, seven, eight, nine figure sellers talk about how important it is for them to be able to see their category or subcategory just at that level, and we're actually coming out with that. Now is before you could go in and get granular, do it as a filter preset. Now you can actually create the market based off of that. So that's something exciting that you guys can look forward to, and if you are on the diamond plan, I believe you have access to a market. So I highly encourage you to go in and make use of that single market you have. Okay, cool. Bradley Sutton: So I always forget about that. You know, like I even said right now, market tracker 360 is like, mainly on our supercharged plan, but if you're a diamond, you can actually, you know, go ahead and get one started. So, even if you're not a eight figure seller yet, go ahead and, you know, take advantage of that free one If you've got a diamond account, all right. So now we're at the end of this episode. Do you have our, our 60 second tip or 60 second strategy of the day you can share with the audience? Shivali Patel: I think my 60 second tip is going to be be proactive because, first of all, we are very close to new years and we talked a lot about KDP today, but you can absolutely tap into that market now because there are going to be so many people that are out there looking for goal setting things, for habit planners, and it's a really easy way for you to start with a no content to low content book. Maybe you don't need to do the whole ChatGPT thing just now. You can go in create something inside of Canva that is maybe template base, that you can go in, switch out the formatting, the colors and try to start working with the marketing side of things to get a feel for what it would be like if you posted a medium to high content book inside of KDP. So you can start really, really easy with low efforts and then also be proactive in terms of maybe you want to go out, maybe you want to check out some trade shows. You want to find a really good product for your FBA business. I know we didn't fully talk about product research for a FBA business, while I might have shared a little bit about my mindset about finding my latest product that I'm going to be selling. You absolutely can go in into trade shows, into stores even, and start thinking outside of box. What value could you bring to that niche with that? I hope you implement and you don't just listen to the podcast. Bradley Sutton: Awesome. All right Again. You're no stranger to the podcast. You'll be hosting some upcoming episodes of Weekly Buzz. And then also, you were definitely instrumental and part of our relaunch of Project X and you were handling one of these products that was actually sourced in India and so definitely have you back soon to talk with you and Meghla, who helped out with that project, to kind of see how it was. We've never had a Project X product sourced from India, so that one is going to be launched soon. So as soon as that launches we'll definitely have you back. But thank you for sharing your knowledge and we'll be seeing you soon. Shivali Patel: Sounds good. Thank you so much.

Bankless
Why MetaMask Snaps is a Big Deal with Co-Founder, Dan FinIay

Bankless

Play Episode Listen Later Sep 15, 2023 55:46


MetaMask just released MetaMask Snaps at Permissionless II. Why is this such a big deal? Is this crypto's “Chrome extension” moment? Is this how we onboard crypto's next billion users? We welcome creator and Co-Founder of MetaMask, Dan Finlay on the show to help us explore all of these questions and much more.  ------

The Ecomcrew Ecommerce Podcast
E514: The Most Useful Amazon Program You're Missing Out On

The Ecomcrew Ecommerce Podcast

Play Episode Listen Later Aug 21, 2023 38:03


Liz Saunders and I talk about Amazon's Influencer Program; how it can be beneficial for sellers, how sellers can reach out to more sellers, and why you should apply for Amazon Inspire if you've got the audience for it.  Want to start a new side hustle? Check out Fluencer Fruit now!  As an Amazon seller, getting traffic to your listing is always a high-value priority.  One way to do this is through influencer marketing, where you pay influencers to promote and direct their audience to your storefront.  Is this what the Amazon Influencer program helps with? What's the difference between this and the Amazon Associates program? We tackle all that today with our guest, Liz Saunders.  Liz Saunders is a first-time guest on the podcast, and an Amazon Seller since 2016. She spoke this year at Steve Chou's Seller Summit for the first time, and her topic on the program amazed me so much that I had to invite her on today's podcast to discuss more about it.   Audio Timestamps:  0:00 - Introduction  2:11 - Liz Saunders' background  3:38 - What is the Amazon Influencer Program?  10:58 - Case Study on the Impact of Influencer Content  13:27 - Statistics on Copy vs Video, UGC vs brand content 14:12 - How to get more influencers to work with you  19:52 - Early Results on the Case Study  21:48 - "Do you own the content that Influencers make?"  22:17 - Amazon Inspire 28:15 - Helping Influencers Make Money  34:12 - Reach out to Liz Saunders 34:52 - The requirements to join the Amazon Influencer Program  I hope you took away some valuable insights from this episode. If you're interested in Fluencer Fruit, get the Chrome Extension with code ECOMCREW and get 50% off for life.   Don't forget to leave us a review on iTunes if you enjoy our content. If you have any questions, send us an email at support@ecomcrew.com. We'd love to help you in any way we can.  Thanks for listening! Until next time, happy selling!         

GotTechED
20 Must-Have Chrome Extensions for Teachers

GotTechED

Play Episode Listen Later Aug 14, 2023 52:31


GotTechED the Podcast Episode #144: 20 Must-Have Chrome Extensions for TeachersWelcome back to GotTechED the podcast this is Episode 144 called “20 Must-Have Chrome Extensions for Teachers”. In this episode, we'll share 20 of our favorite chrome extensions for educators. We've got some old favorites and some new inductees so make sure you don't start the school year without adding these to your browser. This is another episode you don't want to miss, check it out.Segment 1: UpdatesHappy summer break!Prepping for Canva training with secretaries and adminSegment 2: 20 Chrome ExtensionsNick's 10 PicksSend from Gmail - Makes Gmail your default email application and provides a button to compose a Gmail message to quickly share a link via email. This extension will open a Compose window in Gmail when you click any email address on a webpage. It also provides a button that will create a Gmail message when clicked, using the page title as the subject and selected page text and link address as the message.Equatio (for math and sci teachers)Dictation for GmailChatSonic - Harness the power of ChatGPT, but without switching tabs. The extension lets you craft emails directly in any tab of your chrome browser. It can generate summarized answers to google queries, quick recaps of long email threads, and effortlessly respond to emails directly in gmail.BitlySnippet Web Highlighter - Highlighter tool to annotate websites and PDF, import Kindle highlights and more. Simply use your mouse to select and highlight text snippets on any website or PDF. Click the "Add" button on any image to highlight and save charts, graphs or other images from all around the web. You can disable the "Add" button from the extension Options page. You can still highlight images by right-clicking on the image and choose "Add to Snippet". Highlight screen regions by capturing screenshots directly from the extensionNimbus Capture - Record and Annotate videos. Capture screenshots from screen. Used by Several Million users on different platforms. Screen capture whole or partial screenshots on...

Career Blast in a Half
AuthoredUp! The AI Tool Empowering Content Amateurs I Founder Ivana Todorovic

Career Blast in a Half

Play Episode Listen Later May 24, 2023 33:08


Ivana Todorovic is a 7x entrepreneur and creator of AuthoredUp, the game-changing AI tool with more than +20,000 users and 11 record-breaking releases. Ivana's career started in economic theory and science but soon led to entrepreneurship. While attempting to create content on LinkedIn, she became frustrated and defeated. AuthoredUp is free Chrome extension born out of Ivana's desire to solve the one of the most pressing problems job seekers, wanna be thought leaders and other professionals struggle with when writing content – and too often give up compromising their own best interest or personal brands. In This Episode: Ivana shares how amateur content creators can quickly improve their engagement and create high-quality LinkedIn posts with AuthoredUp! Find out about AuthoredUp's editor with features including preview options and templates for hooks and call to action endings to drive engagement. The tool's ability to save multiple drafts of LinkedIn posts, providing the flexibility to work on ideas and drafts at any time. AuthoredUp's feature that saves time by organizing old posts, allowing you to quickly and easy reuse your high-performing content to maximize your impact How you can get all your content metrics to find out how your past posts performed. Plus what's coming next and WHY this tool is different and won't put you at risk of violating LinkedIn's User Agreement For hidden job market insider tips and stories subscribe to Loren's newsletter here: "Out of Hiding" Newsletter Connect with Ivana: Website: https://authoredup.com/ Chrome Extension: https://chrome.google.com/webstore/detail/authoredup-%E2%80%93-no-1-linkedi/dkkmpkpjimkollpfgbbglcikcmgmdlhn YouTube:https://www.youtube.com/@authoredup Twitter: https://twitter.com/authoredup Facebook:https://www.facebook.com/AuthoredUp LinkedIn: https://www.linkedin.com/in/ivanatodorovic/ Connect with Loren: Website: https://www.portfoliorocket.com/ LinkedIn: https://www.linkedin.com/in/lorengreiff/ Instagram: https://www.instagram.com/portfoliorocket/ Email: Loren@portfoliorocket.com