Crack the Code

Crack the Code

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Crack the Code from Code3 brings you the latest on how to handle the behind the scenes challenges marketers face every day. Team members from the award-winning agency chat with key figures in marketing leadership from the most influential brands in the world to talk about what they do, what they’ve done, and how they make winning look easy. Each week, you’ll hear from creatives, analysts, CMOs, and more on how to launch successful in-market plays again and again – and what it takes to crack the code.

Code3


    • Jun 20, 2023 LATEST EPISODE
    • infrequent NEW EPISODES
    • 27m AVG DURATION
    • 30 EPISODES


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    Latest episodes from Crack the Code

    Crack the Code Video: Tapping into Audio for Brands

    Play Episode Listen Later Jun 20, 2023 23:54


    You have questions about podcast advertising and Code3's Katie Kelly has all the answers. Listen in as Shalanna Clark and Ashley Harris do a deep dive into the growth of podcast advertising and the surprising benefits for brands.

    Crack the Code: Tapping into Audio for Brands

    Play Episode Listen Later Jun 20, 2023 23:54


    You have questions about podcast advertising and Code3's Katie Kelly has all the answers. Listen in as Shalanna Clark and Ashley Harris do a deep dive into the growth of podcast advertising and the surprising benefits for brands.

    Crack the Code Video: Mental Health Hacks for Marketers

    Play Episode Listen Later Jun 13, 2023 23:07


    In this episode we speak candidly with Code3's resident people expert to get to understand some of the best ways brand and agency pros can keep their cool in high pressure roles and avoid burnout in pursuit of great performance marketing results. 

    Crack the Code: Mental Health Hacks for Marketers

    Play Episode Listen Later Jun 13, 2023 23:07


    In this episode we speak candidly with Code3's resident people expert to get to understand some of the best ways brand and agency pros can keep their cool in high pressure roles and avoid burnout in pursuit of great performance marketing results. 

    Crack the Code Video: Happiness for Sale

    Play Episode Listen Later Jun 6, 2023 30:54


    In this episode, Code3 co-hosts Shalanna Clark and Ashley Harris chat up Emma Chui of Wunderman Thompson to explore the seemingly unavoidable prospect of every brand becoming a wellness brand in the future and how they can benefit from the pivot.

    Crack the Code: Happiness for Sale

    Play Episode Listen Later Jun 6, 2023 30:54


    In this episode, Code3 co-hosts Shalanna Clark and Ashley Harris chat up Emma Chui of Wunderman Thompson to explore the seemingly unavoidable prospect of every brand becoming a wellness brand in the future and how they can benefit from the pivot.

    Crack the Code Video: For Us, It's Personal

    Play Episode Listen Later May 31, 2023 14:43


    Season 2  kicks off with a rousing discussion of what personal service and ownership mean to Code3. Listen in as we chat with CEO, Craig Atkinson about Code3's new focus and the teams creating a refreshing agency experience for brands

    Crack the Code: For Us, It's Personal

    Play Episode Listen Later May 31, 2023 14:43


    Season 2  kicks off with a rousing discussion of what personal service and ownership mean to Code3. Listen in as we chat with CEO, Craig Atkinson about Code3's new focus and the teams creating a refreshing agency experience for brands

    Coming Soon: Season 2 of Crack the Code

    Play Episode Listen Later Apr 7, 2023 0:45


    Crack the Code is back for a second season of connecting with marketing leaders from around the world to share the secrets to success. This season we'll discuss trendspotting, audio advertising, mental health for marketers, the Joyconomy, ChatGPT and more with brand experts and the experts of Code3!    Tune in on Tuesdays this Spring for personal insights from leaders who are overcoming the same brand challenges you face each day. Follow us to ensure you never miss an episode of Crack the Code. 

    Crack the Code Video: From the Desk of the CEO

    Play Episode Listen Later Dec 14, 2022 40:25


    In the season finale episode of Crack the Code, co-hosts Ashley Harris and Shalanna Clark speak with Code3's newly-minted CEO, Craig Atkinson. Hear from the trio on the agency's makeup, client work they love and what you can expect from the agency in the new year!

    ceo code crack desk craig atkinson
    Crack the Code: From the Desk of the CEO

    Play Episode Listen Later Dec 14, 2022 40:22


    In the season finale episode of Crack the Code, co-hosts Ashley Harris and Shalanna Clark speak with Code3's newly-minted CEO, Craig Atkinson. Hear from the trio on the agency's makeup, client work they love and what you can expect from the agency in the new year!

    ceo code crack desk craig atkinson
    Crack the Code Video: Meta Has Entered the Chat

    Play Episode Listen Later Dec 6, 2022 44:25


    As this year draws to a close, we're brimming with excitement for what is to come. Who better than Meta's Walker Clayton to chat with Code3's experts about what newness advertisers can expect in 2023?! Listen in as we dive into AR Lenses, Virtual Reality, the intersection of Organic and Paid Social, and more!

    Crack the Code: Meta Has Entered the Chat

    Play Episode Listen Later Dec 6, 2022 44:22


    As this year draws to a close, we're brimming with excitement for what is to come. Who better than Meta's Walker Clayton to chat with Code3's experts about what newness advertisers can expect in 2023?! Listen in as we dive into AR Lenses, Virtual Reality, the intersection of Organic and Paid Social, and more!

    Crack the Code Video: The Exploration of Web2.5 to Web3 for Brands

    Play Episode Listen Later Nov 22, 2022 22:46


    In this episode of Crack the Code, we demystify the brand activations of Web2.5 going into Web3. From the Metaverse to Blockchain technology, find out what it all means for brands and the 3 must-haves of any activation inside the space.

    Crack the Code: The Exploration of Web2.5 to Web3 for Brands

    Play Episode Listen Later Nov 22, 2022 22:44


    In this episode of Crack the Code, we demystify the brand activations of Web2.5 going into Web3. From the Metaverse to Blockchain technology, find out what it all means for brands and the 3 must-haves of any activation inside the space. 

    Crack the Code Video: Holiday Messaging Trends to Watch

    Play Episode Listen Later Nov 15, 2022 24:37


    With so many advertisers relying on Q4 sales growth to sustain their brands, we sat down with Code3's Aislinn Shevlin to uncover the anatomy of a sound holiday campaign effort, the hottest trends in market right now and the hallmarks of the 'most wonderful' time of the year. Listen in!

    Crack the Code: Holiday Messaging Trends to Watch

    Play Episode Listen Later Nov 15, 2022 24:36


    With so many advertisers relying on Q4 sales growth to sustain their brands, we sat down with Code3's Aislinn Shevlin to uncover the anatomy of a sound holiday campaign effort, the hottest trends in market right now and the hallmarks of the 'most wonderful' time of the year. Listen in!

    Crack the Code Video: Breakthrough Sports Messaging

    Play Episode Listen Later Nov 8, 2022 31:38


    In this episode of Crack the Code, we're doing a deep dive on what it takes to build fandom. Listen in as we speak to Matt Knighton of SailGP and Code3's own Anne Beuhner about the wins and learnings of creating sports messaging and content for the niches and expanding to the masses. 

    Crack the Code: Breakthrough Sports Messaging

    Play Episode Listen Later Nov 8, 2022 31:36


    In this episode of Crack the Code, we're doing a deep dive on what it takes to build fandom. Listen in as we speak to Matt Knighton of SailGP and Code3's own Anne Beuhner about the wins and learnings of creating sports messaging and content for the niches and expanding to the masses. 

    Crack the Code Video: On Location at Amazon Unboxed

    Play Episode Listen Later Oct 24, 2022 22:31


    In this episode, we're bringing you behind the scenes with us to Amazon Unboxed 2022! Listen as commerce and retail media expert, Greg Wolny, explains how to get more from your advertising, what we can expect at this year's event and drops spoilers from his upcoming Lightning Talk. 

    Crack the Code: On Location at Amazon Unboxed

    Play Episode Listen Later Oct 24, 2022 22:30


    In this episode, we're bringing you behind the scenes with us to Amazon Unboxed 2022! Listen as commerce and retail media expert, Greg Wolny, explains how to get more from your advertising, what we can expect at this year's event and drops spoilers from his upcoming Lightning Talk. 

    Crack the Code Video: B2B Brand Equity Building

    Play Episode Listen Later Oct 18, 2022 37:54


    As B2B marketers adapt their strategies to suit a post-pandemic B2P, hybrid and remote work landscape, Code3 client Kroll is creating a new playbook to relationship selling. Listen in as Kroll's Chief Marketing Officer, Kimberly Bindra and Rachel Brandt of Code3 chat with us about what it takes to build a new B2B brand, how they're uncovering new ways to reach customers and what's next for the multi-company brand.

    Crack the Code: B2B Brand Equity Building

    Play Episode Listen Later Oct 18, 2022 37:51


    As B2B marketers adapt their strategies to suit a post-pandemic B2P, hybrid and remote work landscape, Code3 client Kroll is creating a new playbook to relationship selling. Listen in as Kroll's Chief Marketing Officer, Kimberly Bindra and Rachel Brandt of Code3 chat with us about what it takes to build a new B2B brand, how they're uncovering new ways to reach customers and what's next for the multi-company brand.

    Crack the Code Video: GA4 Chat

    Play Episode Listen Later Oct 11, 2022 30:06


    With so many data sources fueling your data story, how do you make sense of it all? In this episode of Crack the Code, we're talking with insights superstar, Randy Malluk about what it all means, which source of truth is THE source of truth and what brands can do now to prepare for the sunsetting on Google's Universal Analytics also known as GA3 in 2023. 

    Crack the Code: GA4 Chat

    Play Episode Listen Later Oct 11, 2022 30:04


    With so many data sources fueling your data story, how do you make sense of it all? In this episode of Crack the Code, we're talking with insights superstar, Randy Malluk about what it all means, which source of truth is THE source of truth and what brands can do now to prepare for the sunsetting on Google's Universal Analytics also known as GA3 in 2023. 

    Crack the Code Video: Fall 2022 Trends in Shopping

    Play Episode Listen Later Oct 4, 2022 32:43


    Is your brand poised to get the most revenue possible out of this holiday season? On this episode of Crack the Code, we dive into how consumer behavior this year is different from holiday seasons in the past, and what your brand can do to meet or beat its forecast in the months to come. 

    Crack the Code: Fall 2022 Trends in Shopping

    Play Episode Listen Later Oct 4, 2022 32:41


    Is your brand poised to get the most revenue possible out of this holiday season? On this episode of Crack the Code, we dive into how consumer behavior this year is different from holiday seasons in the past, and what your brand can do to meet or beat its forecast in the months to come. 

    Crack the Code Video: TikTok Content for Brands

    Play Episode Listen Later Sep 27, 2022 33:43


    How do we tap into TikTok the right way? It's a question marketers are figuring out one day at a time. Hear from executives at Arcade1Up, Melanie Martinez and Olivia Ougheltree and Code3's resident TikTok expert, Jen Novick, as they discuss this emerging channel and moves your brand should make today to create a lasting presence in the space.

    Crack the Code: TikTok Content for Brands

    Play Episode Listen Later Sep 27, 2022 33:41


    How do we tap into TikTok the right way? It's a question marketers are figuring out one day at a time. Hear from executives at Arcade1Up, Melanie Martinez and Olivia Ougheltree and Code3's resident TikTok expert, Jen Novick, as they discuss this emerging channel and moves your brand should make today to create a lasting presence in the space.

    Coming Soon: Crack the Code - A Podcast for Marketers by Marketers

    Play Episode Listen Later Sep 23, 2022 0:41


    Crack the Code features interviews with CMOs and other figures in marketing leadership and covers a multitude of topics with the goal of helping listeners gain real world insight and get advice on how they too can excel in the field.  Crack the Code has inside info from the most influential brands in the world, and how you can be more like them. Tune in weekly on Tuesdays to find out how to Crack the Code.

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