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In this "WordPress SEO vs. Webflow SEO Comparisons: Website Development Tutorial + Checklist" podcast episode, host Favour Obasi-ike leads a detailed discussion comparing two popular website development platforms: WordPress and Webflow. The conversation delves into the critical aspects of choosing a content management system (CMS), including setup, design, maintenance, and search engine optimization (SEO). A key segment features a real-world account from a participant, Ryan, who shares his recent struggles with a significant Google algorithm update that drastically impacted his website's traffic and revenue. The episode provides a balanced view of both platforms, highlighting their respective strengths and weaknesses to help listeners make an informed decision based on their specific business needs, technical expertise, and long-term goals.Need to Book SEO Services for your Social Business?>> Book a Complimentary SEO Discovery Call with Favour Obasi-Ike>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> Join our exclusive SEO Marketing community>> Read SEO Articles>> Subscribe to the We Don't PLAY Podcast>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick LinksKey Learning TopicsCMS Platform ComparisonAn in-depth analysis of WordPress and Webflow, covering ease of use, customization options, and built-in features. The discussion emphasizes that the best choice depends on the project's specific requirements and the user's technical comfort level.SEO Strategy and ImplementationThe episode explores how SEO is handled on both platforms, from WordPress plugins like Yoast and Rank Math to Webflow's integrated SEO tools. It stresses that while platforms provide tools, a successful SEO strategy relies on consistent effort and quality content.Impact of Google UpdatesListeners will learn about the real-world consequences of Google's algorithm changes, including the importance of continuous link building, content updates, and monitoring search engine results pages (SERPs).Website InfrastructureThe conversation covers the technical aspects of hosting and infrastructure, contrasting the self-hosted nature of WordPress with the managed hosting provided by Webflow. This includes considerations of scalability, performance, and DevOps.Analytics and TrackingThe importance of comprehensive analytics is highlighted, going beyond basic platform-specific metrics to include tracking AI mentions and utilizing tools like Google Search Console to gain a deeper understanding of website performance.Timestamps[00:00] Introduction: WordPress vs. Webflow[03:37] Google Algorithm Update Discussion with Ryan[07:00] SEO Strategy & The Importance of Backlinks[20:00] Comparing Platform-Specific Features[26:00] Hosting, Infrastructure, and Scalability[32:00] WordPress's Dominance in the Market[38:00] Technical Requirements and Maintenance[47:00] Integrating Email Marketing with Flowdesk[50:00] The Future of Analytics and AI Tracking[56:00] Best Practices for Website Development[72:30] Closing Remarks and Preview of Next EpisodeFrequently Asked Questions (FAQs)1. Which platform is better for a beginner with no coding experience?Webflow is generally considered more beginner-friendly due to its visual editor and managed hosting, which simplifies the setup and maintenance process. WordPress, while powerful, has a steeper learning curve and requires more hands-on management of hosting, plugins, and security.2. Can I achieve good SEO results on both WordPress and Webflow?Yes, both platforms offer robust tools to implement a strong SEO strategy. The key to success is not the platform itself, but the consistent application of SEO best practices, such as creating high-quality content, building quality backlinks, and optimizing for relevant keywords.3. How important are plugins for a WordPress site?Plugins are essential for extending the functionality of a WordPress site. They can add features for SEO, e-commerce, security, and more. However, it is crucial to use well-coded plugins from reputable sources, as an excessive number of plugins or poorly-coded ones can slow down your website and create security vulnerabilities.4. What are the main cost differences between WordPress and Webflow?Webflow operates on a subscription model with different pricing tiers based on features and traffic. WordPress is open-source and free to use, but you will incur costs for hosting, domain registration, premium themes, and plugins. The total cost for a WordPress site can vary widely depending on your specific needs.5. What was the key takeaway from Ryan's experience with the Google update?The main lesson from Ryan's story is that SEO is an ongoing process. Relying on past success without continuous effort in link building, content creation, and technical updates can leave a website vulnerable to algorithm changes. It highlights the importance of staying proactive and adaptable in your SEO strategy.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Andreas Steno and Mikkel Rosenvold of Steno Research break down the mounting U.S.–Iran tensions, the implications for oil, the U.S.–China decoupling, strategic mineral stockpiles, and supply-chain weaponization. They cover the biggest forces reshaping global markets – including today's surprising ISM print.
Is SEO Dead in 2026? SEO is not dead, it's evolving. While Google still dominates with 1.63 trillion visits (26x more than ChatGPT's 47.7 billion), the key to success in 2026 is integrating AI into your SEO strategy. Favour Obasi-ike, MBA, MS breaks it down today.Traditional SEO alone is becoming obsolete. This episode explores how to treat your website as intellectual property, the importance of content freshness, and why "your voice is your invoice" when it comes to differentiated messaging.Key Learning Topics1. SEO Has Evolved Into an "Exposure Engine"SEO reveals what your website is missing and how to show up in both traditional search and AI platforms (LLMs). Without AI integration, you're using outdated marketing.2. AI-SEO Integration is Essential39% see results within 1-2 months with AI-generated content; 26% in under one month. Organic SEO visibility directly impacts AI discoverability.3. Your Website is Intellectual PropertyTreat your domain like a plot of land and your website as the building. The "last modified" date signals freshness to search engines.4. "Your Voice is Your Invoice"If you're not selling, you're not saying anything different. Stories sell better than facts. Be provocative and unique in your messaging.5. Content Repurposing StrategyOne piece of content → 5-10 blog posts → e-book → lead magnet → courses. Stack your value ladder without reinventing the wheel.6. Preparation Drives Success"What you do off the field makes you an all-star on the field." Do the work before the work—send prep materials, plan content in batches.7. The Difference: Being Heard vs. Being HiredVisibility without differentiation doesn't convert. Say what competitors won't say to turn attention into revenue.8. Platform-Specific OptimizationGoogle/YouTube favor mobile; ChatGPT sees more desktop usage. Optimize for platform-specific user behaviors.Need to Book An SEO Discovery Call for Advertising or Marketing Services?>> Book a Complimentary SEO Discovery Call with Favour Obasi-Ike>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> Join our exclusive SEO Marketing community>> Read SEO Articles>> Subscribe to the We Don't PLAY Podcast>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick LinksEpisode TimestampsIntroduction & Core Concepts00:00 - Is SEO dead in 2026?01:31 - Main question introduced02:33 - Google: 1.63 trillion visits vs ChatGPT: 47.7 billion03:02 - "SEO is not dead" - it's an exposure engine03:34 - Warning about building without AI integrationMo Dub: Voice & Differentiation04:47 - Mo Dub introduces himself04:59 - "Your voice is an invoice"05:22 - If you're not selling, you're not saying anything different05:46 - Being heard vs. being hired06:07 - People are always searching for solutions06:34 - Google algorithm changes require contingency plansWebsite as Property08:21 - "Last modified" concept explained08:44 - Websites as intellectual property08:56 - Domain = plot, website = buildingAI Integration & Statistics35:49 - AI-generated content effectiveness35:58 - 39% see results in 1-2 months36:10 - 26% see results in under 1 month37:01 - Organic search enables AI discoverability37:25 - "SEO is dead" is false advertising38:03 - Traditional SEO without AI is obsoleteCopywriting & Content Strategy38:34 - "Facts tell, stories sell"39:28 - "What you do off the field makes you an all-star"39:35 - Your harvest is determined by your hustle40:22 - Doing the work before the work40:49 - Repurposing one blog into multiple formats41:28 - The more you speak, the more you get paidPlatform Statistics43:07 - Google: 97.4 billion visits43:24 - Google mobile: 70B, desktop: 26.5B43:36 - YouTube: 44.6% of traffic44:26 - ChatGPT: 5.3 billion visits44:33 - ChatGPT desktop: 4.19B, mobile: 1.24B44:41 - More desktop usage on ChatGPT vs mobile on GoogleClosing68:15 - Thanks and tomorrow's topic: WordPress vs Webflow68:56 - This calendar layout won't repeat until 203770:15 - Sign-offFAQsQ: Is SEO really dead in 2026?A: No. Google still dominates traffic, but traditional SEO without AI integration is becoming obsolete. You must optimize for both search engines and AI platforms.Q: How long to see results with AI-integrated SEO?A: 39% see results in 1-2 months; 26% in under one month with AI-generated content.Q: What does "your voice is an invoice" mean?A: What you say directly impacts revenue. If you're not selling, you're not saying anything different from competitors. Speak up with unique value.Q: Why is "last modified" important?A: It signals to search engines that your site is active and relevant. Fresh content ranks better; stale content suggests abandonment.Q: Being heard vs. being hired—what's the difference?A: Being heard is visibility; being hired is conversion. You need provocative, differentiated messaging to convert attention into clients.Q: How do I repurpose content effectively?A: Create one piece → expand to 5-10 blog posts → compile into e-book → create lead magnet → develop courses. Maximize ROI without recreating.Q: Why optimize for AI if Google dominates?A: AI platforms pull from sites ranking in organic search. No organic visibility = no AI visibility. Plus, AI is growing rapidly—optimize now for the future.Q: What's "doing the work before the work"?A: Preparation that makes execution efficient: sending prep videos before calls, batching content creation, planning your ecosystem in advance.Q: How important is mobile optimization?A: Critical. Google and YouTube see 70B+ mobile vs 26.5B desktop. However, ChatGPT is desktop-heavy (4.19B vs 1.24B mobile).Q: What's the biggest SEO mistake in 2026?A: Treating SEO as traditional marketing without AI integration, and neglecting content freshness through regular updates.Key TakeawaysSEO is evolving, not dying—AI integration is now mandatoryGoogle: 1.63T visits vs ChatGPT: 47.7B—search still dominates39% see results in 1-2 months with AI-integrated contentYour voice is your invoice—differentiation drives revenueTreat websites as intellectual property requiring maintenance"Last modified" dates signal relevance to search enginesStories sell better than facts—focus on transformationOne content piece can become multiple revenue streamsBeing heard ≠ being hired—you need unique messagingOrganic SEO enables AI discoverability—can't skip the foundationMobile-first for Google/YouTube; desktop-heavy for ChatGPTPreparation (work before work) separates all-stars from averageTraditional SEO without AI is obsolete marketingContent freshness and regular updates are non-negotiableYour harvest is determined by your hustleSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
In this "LinkedIn Premium vs. Clubhouse Plus: Paid Social Business App Features Comparison" episode, Favour Obasi-ike, MBA, MS leads a detailed discussion comparing the premium subscription services of two major professional and social platforms: LinkedIn Premium and Clubhouse Plus. The conversation delves into the value proposition, pricing, and return on investment (ROI) for each service, offering listeners a clear framework for deciding which, if any, is the right investment for their professional goals. With contributions from guest speaker Jason and Celeste, the episode provides a balanced view, weighing the feature sets of both platforms against the practical needs of users, from small business owners to large corporate professionals. The discussion also highlights the importance of intentionality and active participation to maximize the benefits of these powerful networking tools.Podcast Episode: Learning TopicsThis episode offers valuable insights into several key areas of professional development and social media strategy. Listeners will gain a deeper understanding of the following topics:Platform Investment Strategy: Learn how to evaluate the costs and benefits of premium social media features to make informed investment decisions.Social Platform ROI: Discover methods for calculating the return on your investment of time, energy, and money on platforms like LinkedIn and Clubhouse.LinkedIn Optimization: Uncover underutilized free features, such as LinkedIn Projects, and learn how to build a compelling profile that attracts employers.Professional Networking: Gain best practices for building and maintaining a strong professional network, both online and off.Market Analysis Frameworks: An introduction to the TAM, SAM, and SOM (Total Addressable Market, Service Addressable Market, and Service Obtainable Market) framework for strategic planning.Need to Book An SEO Discovery Call for Advertising or Marketing Services?>> Book a Complimentary SEO Discovery Call with Favour Obasi-Ike>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> Join our exclusive SEO Marketing community>> Read SEO Articles>> Subscribe to the We Don't PLAY Podcast>> Purchase Flaev Beatz Beats OnlinePodcast Episode Key TimestampsNavigate the episode with these key timestamps to find the most relevant discussions for you:[00:00 - 02:00] Introduction to the discussion on LinkedIn Premium vs. Clubhouse Plus.[03:30 - 04:00] A direct comparison of the pricing structures for both services.[06:00 - 07:00] The history of LinkedIn Audio and its place in the social audio landscape.[07:00 - 08:00] The host shares their extensive history and experience with both platforms.[28:00 - 35:00] Guest speaker Jason offers a critical perspective on the timing of Clubhouse Plus and the ROI of LinkedIn Premium for small businesses.[36:00 - 38:30] A deep dive into the powerful and underutilized "Projects" feature on LinkedIn.[38:40 - 40:00] Closing thoughts and the application of the TAM/SAM/SOM framework to personal branding.Frequently Asked Questions (FAQs)1. What is the main difference between LinkedIn Premium and Clubhouse Plus?The primary difference lies in their core purpose. LinkedIn Premium is geared towards professional advancement, offering tools for job seeking, sales, and recruitment. Clubhouse Plus enhances the social audio experience, providing features for dedicated users to improve their networking and content creation on the platform.2. Is LinkedIn Premium worth it for small businesses?According to guest speaker Jason, the ROI for small businesses might be limited. While it offers powerful search and recruiting tools, many of the key benefits for networking and profile enhancement can be achieved using the platform's free features effectively.3. What are the most valuable free features on LinkedIn?The "Projects" feature is highlighted as a powerful tool to showcase your work and skills in detail. Additionally, collecting recommendations and building a comprehensive profile are highly effective free strategies for professional growth.4. How can I maximize my presence on these platforms without paying?The key is active and intentional participation. On LinkedIn, this means fully utilizing all profile sections, engaging with content, and connecting with other professionals. On Clubhouse, it involves joining relevant conversations, contributing valuable insights, and building a network through active participation.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Ellie Farrisi, Lead Software Engineer at Dynamic, sat down with me at the Stablecoin Summit NYC to discuss how Dynamic's wallet infrastructure is turning crypto demand into revenue. Brought to you by
New @greenpillnet pod out today!
I sit down with João Simoes — a true builder, repeat founder, and one of the sharpest BD minds in Web3. We go deep on his journey from running Portugal's first Bitcoin mining company to building and exiting a restaking startup and now co‑founding Hyperwave on Hyperliquid. We unpack why Hyperliquid is thriving, what real community‑driven growth looks like, and the problem Hyperwave is solving with standout DeFi vaults and future payment rails. We also dive into market trends, real‑world events shaping crypto, and practical advice for builders in 2026. Honest, real and full of insights.
Sats Terminal is the first native Bitcoin super app, bringing together Bitcoin loans, yield, and trading in a single interface and developer SDK. Sats Terminal is backed by YZi Labs (formerly Binance Labs), Coinbase Ventures, and Draper Associates.The founders of Sats Terminal recently joined the Bitcoin.com News Podcast to talk about the technology.Stan Havryliuk (CEO and Co-Founder) and Rishabh Java (CTO and Co-Founder) of Sats Terminal shared their journey, starting with their backgrounds in crypto and fintech. Stan had previous experience with Bitcoin.com and running a large Eastern European exchange, while Java had built and sold a fintech company, finding crypto to be a more open building environment. The inspiration for Sats Terminal stemmed from a highly problematic user experience Stan encountered while trading BRC20s, which resulted in him overpaying significantly for a single token. This incident highlighted a clear need for good, user-friendly interfaces in the growing Bitcoin DeFi market to encourage wider adoption. The two founders met online while working on a previous project and formalized their partnership after meeting in person in Buenos Aires.The company secured notable financial backing from major investors. Java's connection to Coinbase Ventures was established after winning an AI agent hackathon at their San Francisco office, which led to a successful pitch. Stan described how they were quickly accepted into the YZi Labs (aka Binance Labs) accelerator program after applying shortly before the deadline on a friend's recommendation, benefiting from a good product growth trajectory at the time. They also received early backing from the Draper family of VCs, including Draper Associates, Draper Dragon, and Boost VC. Stan's key advice for aspiring startups seeking funding is to "just keep building" and iterating fast, emphasizing that consistency compounds into success, alongside networking and participating in hackathons.Java elaborated on the evolution of native Bitcoin assets, moving from Ordinals to BRC20s and then to the improved Runes standard. He reported that Sats Terminal has already captured approximately 70% of the market share for trading Runes, showcasing their success in the ecosystem. They also acknowledged that the Bitcoin ecosystem's complexity, due to the lack of a central authority, means the market will ultimately decide which token standard becomes the long-term winner.The core of Sats Terminal's vision is encapsulated in their motto: "never sell your Bitcoin," but instead to make it work through products like trading, earning, and borrowing. Stan highlighted their belief that Bitcoin is the "only pristine collateral for loans," and their products are laying the groundwork for Bitcoin's transition from "digital gold" to a "productive asset." Java detailed their Borrow product as a self-custody, trust-minimized cross-chain loan solution where users can collateralize their Bitcoin for a loan without KYC. Stan announced that the first version of the Earn product, designed to simplify DeFi complexity for end-users, is being finalized and expected to go live in the next few weeks.Stan Havryliuk, CEO and Co-Founder of Sats Terminal, early Bitcoin investor and Web3 veteran with over eight years of experience scaling crypto businesses worldwide. Ex-Bitcoin.com and zondacrypto.com (BitBay.com).Rishabh Java, CTO and Co-Founder of Sats Terminal, serial entrepreneur, inventor, and Bitcoin builder with a proven track record of creating great technologies. Winner of 50 international hackathons, awarded by Steve Wozniak at 15 for BCI tech and exited Web2 startup at 21.To learn more about the project visit the website, and follow the team on X.
TheDAO returns with the launch of the TheDAO Security Fund. ERC-8004 goes live on Ethereum. Optimism launches OP Enterprise. And Fileverse launches Offline Mode. Read more: https://ethdaily.io/872 Sponsor: Arkiv is an Ethereum-aligned data layer for Web3. Arkiv brings the familiar concept of a traditional Web2 database into the Web3 ecosystem. Find out more at Arkiv.network Content is for informational purposes only, not endorsement or investment advice. The accuracy of information is not guaranteed.
In this episode of the Marketing Club on Clubhouse, host Favour Obasi-ike, MBA, MS discusses "Social Business: LinkedIn SEO Best Practices with Marketing Tactical Strategies". The conversation, with industry friends and guests Jolanta, Celeste, and David Baker, delves into the nuances of optimizing your LinkedIn presence to increase visibility and build a strong personal brand. The episode covers a range of topics, from the importance of a clean and professional LinkedIn profile URL to the strategic use of LinkedIn features like newsletters and polls. The speakers emphasize the long-term value of content creation, the significance of building an email list, and the power of leveraging AI tools to enhance your marketing efforts.This podcast episode is packed with actionable advice for anyone looking to leverage LinkedIn for business growth and personal branding and social business building.Learning TopicsLinkedIn Profile Optimization: Learn how to optimize your LinkedIn profile for maximum visibility, including the importance of a clean URL and a well-crafted headline.Content Strategy: Discover effective content strategies for LinkedIn, including the use of polls, GIFs, and newsletters to engage your audience.The Power of Email Marketing: Understand why building an email list is crucial for long-term business success and how to integrate it with your LinkedIn strategy.Leveraging AI Tools: Get insights into using AI tools like Shield App to analyze your LinkedIn performance and gain a competitive edge.Long-Term SEO Value: Learn about the long-term benefits of creating high-quality content and how it contributes to your overall SEO strategy.Need to Book An SEO Discovery Call for Advertising or Marketing Services?>> Book a Complimentary SEO Discovery Call with Favour Obasi-Ike>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> Join our exclusive SEO Marketing community>> Read SEO Articles>> Subscribe to the We Don't PLAY Podcast>> Purchase Flaev Beatz Beats OnlineEpisode Timestamps[00:00 - 01:53] Introduction to LinkedIn SEO and its importance for business growth.[01:53 - 05:26] The importance of a clean and professional LinkedIn profile URL.[05:26 - 08:08] How to optimize your LinkedIn headline and avoid keyword stuffing.[08:08 - 15:45] The long-term value of content and the 24-month yield of an article.[15:45 - 23:10] The importance of building an email list and not relying solely on social media platforms.[23:10 - 33:31] How to use LinkedIn polls to engage your audience and gather insights.[33:31 - 40:12] Using GIFs on LinkedIn to make your posts more visually appealing.[40:12 - 50:30] The benefits of creating a LinkedIn company profile and using newsletters.[50:30 - 01:05:00] Discussion on various AI tools and search engines like Perplexity, ChatGPT, and Gemini.[01:05:00 - 01:15:00] Guest David Baker shares his story about getting locked out of his LinkedIn account and the importance of owning your audience.[01:15:00 - 01:25:00] Introduction to Shield App, an AI tool for LinkedIn analytics.[01:25:00 - 01:36:45] Final thoughts and key takeaways from the speakers.Frequently Asked Questions (FAQs)Q: Why is it important to have a clean LinkedIn URL?A: A clean LinkedIn URL (e.g., linkedin.com/in/yourname) is crucial for SEO and personal branding. It makes your profile look more professional and easier to find. Avoid URLs with random numbers or characters, as they can hurt your visibility.Q: Should I use hashtags on LinkedIn?A: The speakers suggest that hashtags are not essential on LinkedIn. It's more important to create high-quality content that resonates with your target audience. However, if you do use hashtags, use them sparingly and strategically.Q: How can I make my LinkedIn posts more engaging?A: You can use polls, GIFs, and visually appealing content to make your posts more engaging. Polls are a great way to interact with your audience and gather feedback, while GIFs can add a touch of personality to your posts.Q: What is the Shield App?A: Shield App is an AI-powered analytics tool for LinkedIn. It helps you track your content performance, understand your audience, and gain insights to improve your LinkedIn strategy. The speakers recommend it as a valuable tool for serious LinkedIn users.Q: Why is building an email list so important?A: You don't own your social media followers. If you get locked out of your account or the platform changes its algorithm, you could lose your audience. An email list gives you a direct line of communication with your followers that you control.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Andy sits down with SB, CEO and co-founder of Veera, to unpack a bold attempt at one of crypto's oldest and most stubborn problems: making it usable for normal people. From launching BlackBerrys and building early mobile ad tech, to challenging Netflix with an Asian streaming platform and exiting a travel startup, SB's winding entrepreneurial path now lands squarely in on-chain finance. The conversation traces how Veera is positioning itself as a true crypto neobank — not just a wallet with a card — and why user experience, not yield or hype, will decide whether crypto ever really breaks into the mainstream. Why you should listen SB starts by framing Veera as a product-led response to crypto's stalled adoption curve. Despite hundreds of millions of internet users globally, crypto still lives in the "tens of millions" club, largely because it's too complex for everyday users. Veera's core idea is simple but ambitious: your mother should be able to swap tokens, stake assets, or move funds without knowing what a bridge, seed phrase, or protocol is. That philosophy has driven Veera's focus on passkeys instead of seed phrases, simplified onboarding, and heavy use of abstraction to hide blockchain complexity behind familiar, intuitive design. SB positions himself as a "fresh eyes" builder in Web3 — someone who didn't grow up native to crypto and therefore isn't blind to how broken the experience still is. Geographically, Veera is betting on the same adoption arc the internet followed: emerging markets first, then deeper penetration in developed economies. SB points to Latin America, parts of Asia, Africa, and the Middle East as the next major growth zones, where access to global financial products is still limited. From there, he lays out Veera's four-pillar model: Invest, Earn, Spend, and Borrow. That includes tokenized gold, upcoming tokenized equities for users who've never had realistic access to global stocks, multi-chain yield in a single interface, a crypto prepaid card with tens of thousands already waitlisted, and a longer-term push into on-chain lending using financial identity and credit scoring. The pitch is clear: a full-stack, crypto-native bank rather than a TradFi app with a blockchain sticker slapped on top. The conversation closes on the bigger picture — institutional capital, regulation, and what actually moves the needle for mass adoption. SB sees the market maturing, citing massive liquidation events that no longer crash the system as a sign of growing resilience and institutional presence. But for consumers, he's blunt: UX is still the real bottleneck. Yields exist, volatility is slowly compressing, but the experience remains "so, so broken." In the rapid-fire hot take round, he plants his flag as a multi-chain opportunist, calls Ethereum his firmest conviction, and predicts stablecoins will become the basic financial rails of the next decade. It's a forward-looking, product-first take on a future where on-chain finance doesn't feel like crypto anymore — it just feels like money. Supporting links Stabull Finance Veera Andy on Twitter Brave New Coin on Twitter Brave New Coin If you enjoyed the show please subscribe to the Crypto Conversation and give us a 5-star rating and a positive review in whatever podcast app you are using.
SummaryIn this episode of the ATX DAO podcast, hosts Tom, Luke, and Ash delve into the dynamic world of cryptocurrency, reflecting on the highs and lows of 2025 and making bold predictions for 2026. They discuss the impact of major events like the passing of the Genius Act, the rise of Bitcoin ETFs, and the evolving landscape of stablecoins. The conversation also explores the potential of various blockchains, including Avalanche, Ethereum, and Solana, and the role of privacy-focused L1s in the future of crypto.Check out our friends at Tequila 512:Website: https://www.tequila512.comSocials: X (Twitter) | Instagram | TikTok | FacebookTo learn more about ATX DAO:Check out the ATX DAO websiteFollow @ATXDAO on X (Twitter)Subscribe to our newsletterConnect with us on LinkedInJoin the community in the ATX DAO DiscordConnect with the ATX DAO Podcast team on X (Twitter):Ash: @ashinthewildLuke: @Luke152Tom: @Tommyg_25Support the Podcast:If you enjoyed this episode, please leave us a review and share it with your network.Subscribe for more insights, interviews, and deep dives into the world of Web3.
Web3 Academy: Exploring Utility In NFTs, DAOs, Crypto & The Metaverse
In this episode of The Milk Road Show, we sit down with Matt Hougan and Ryan Rasmussen from Bitwise to unpack one of the biggest questions in markets right now: is capital actually rotating from gold into Bitcoin, or is that just a narrative investors want to believe?~~~~~
Fidelity announces its FIDD stablecoin. Robinhood plans 24/7 tokenized stock trading. The EF PSE team shares a client-side GPU acceleration roadmap. And Uniswap adds CCAs on its web app. Read more: https://ethdaily.io/871 Sponsor: Arkiv is an Ethereum-aligned data layer for Web3. Arkiv brings the familiar concept of a traditional Web2 database into the Web3 ecosystem. Find out more at Arkiv.network Content is for informational purposes only, not endorsement or investment advice. The accuracy of information is not guaranteed.
This episode of The Edge of Show was recorded live at the Future of Money, Governance, and the Law (FOMGL) 2025 event in Washington, D.C. In this episode, we dive deep into the evolving landscape of finance, exploring the intersection of traditional finance (TradFi) and decentralized finance (DeFi).Join Mariana de la Roche alongside distinguished panelists including Joanna Rindell, Annelise Osborne and Charlie Hu as they discussInsights from leaders in the Tezos ecosystem, Bitcoin L2 systems, and innovative blockchain projects.The transformation of finance over the past two decades and the future of DeFi.The impact of regulatory developments like the Clarity Act and Mika on the DeFi space.Real-world applications of DeFi, including tokenization of assets and social impact projects.The importance of financial literacy in navigating the DeFi landscape.Tune in to discover how DeFi is reshaping our financial future and what it means for both individuals and institutions!Don't forget to like, subscribe, and hit the notification bell to stay updated on our latest episodes!____
For episode 670 of the BlockHash Podcast, host Brandon Zemp is joined by Phil Fogel, CEO and Co-founder of Cork.DeFi has a $100B+ problem: you can't trade the risk. Insurance exists, but it's expensive, illiquid, and doesn't cover the economic chaos that actually wipes people out: depeg events, protocol runs, cascading liquidations etc. Phil Fogel, CEO and co-founder of Cork, backed by a16z crypto, Road Capital and more, explains that the system fails when risk is opaque and largely untradeable. Without tools to manage downside dynamically, stress compounds and volatility turns into contagion. Cork is his response. It is not insurance, but market-based risk infrastructure. By making risk programmable and tradable through swap tokens, participants can address stress before it cascades. Phil's broader perspective is about market structure. DeFi will not scale safely or attract institutions until risk management functions like a market rather than a promise.
Favour Obasi-ike, MBA, MS takes us on deep dive into the world of digital marketing, with a strong focus on Search Engine Marketing (SEM) and Search Engine Optimization (SEO). The host breaks down the key differences and relationship between these two critical components of a successful online strategy. The discussion covers the entire customer journey, from the pre-click phase, where the user is first searching for information, to the post-click phase, where the goal is to convert the user into a customer.A significant portion of the episode is dedicated to practical, actionable advice for improving conversion rates. This includes a detailed look at crafting effective Calls to Action (CTAs), optimizing landing pages, and leveraging analytics to make data-driven decisions. The host also shares a valuable tip on using brackets in headlines to increase click-through rates. This episode features a friend / guest from Canada
Why are crypto custody rules for registered investment advisors due for modernization — and what could a future-proof framework look like?Sarah Helena Brennan is the General Counsel for Delphi Ventures, and Jay Stolkin is the Deputy General Counsel at Multicoin Capital. Timestamps:➡️ 0:05 — Why the custody rule matters for crypto➡️ 1:27 — The SEC's safeguarding proposal and why this paper was written➡️ 5:58 — What the custody rule and “qualified custodians” actually require➡️ 10:26 — Why digital assets challenge legacy custody assumptions➡️ 14:47 — Fees, loss of utility, and concentration risk under the status quo➡️ 18:21 — The case for optionality and a flexible custody framework➡️ 22:53 — The five core tenets of cryptoasset safeguarding➡️ 25:50 — Lessons from the privately offered securities exemption➡️ 28:27 — On-chain verification, auditors, and real-time transparency➡️ 32:16 — Where regulators may push back—and what comes nextSponsor: Day One Law, a boutique corporate law firm founded by Nick Pullman. Nick and his team at Day One provide strategic legal counsel to startups, crypto projects, and Web3 innovators. You can get in contact with them via this link: https://www.dayonelaw.xyz/#contact Resources:
Web3 Academy: Exploring Utility In NFTs, DAOs, Crypto & The Metaverse
In this episode of The Milk Road Show, we sit down with Nick Forster, founder of one of the largest onchain options desks, to unpack the one metric serious investors are watching to understand where crypto is headed next. While most traders obsess over charts, narratives, and short-term price action, options markets are pricing something very different and far more informative.~~~~~
Polaris introduces its stablecoin operating system. Tether launches its USA₮ stablecoin on Ethereum. FOCIL is proposed as a headliner for Hegotá. And SSV Network introduces SSV Staking. Read more: https://ethdaily.io/870 Sponsor: Arkiv is an Ethereum-aligned data layer for Web3. Arkiv brings the familiar concept of a traditional Web2 database into the Web3 ecosystem. Find out more at Arkiv.network Content is for informational purposes only, not endorsement or investment advice. The accuracy of information is not guaranteed.
What happens when AI stops talking and starts working, and who really owns the value it creates? In this episode of Tech Talks Daily, I'm joined by Sina Yamani, founder and CEO of Action Model, for a conversation that cuts straight to one of the biggest questions hanging over the future of artificial intelligence. As AI systems learn to see screens, click buttons, and complete tasks the way humans do, power and wealth are concentrating fast. Sina argues that this shift is happening far quicker than most people realize, and that the current ownership model leaves everyday users with little say and even less upside. Sina shares the thinking behind Action Model, a community-owned approach to autonomous AI that challenges the idea that automation must sit in the hands of a few giant firms. We unpack the concept of Large Action Models, AI systems trained to perform real online workflows rather than generate text, and why this next phase of AI demands a very different kind of training data. Instead of scraping the internet in the background, Action Model invites users to contribute actively, rewarding them for helping train systems that can navigate software, dashboards, and tools just as a human worker would. We also explore ActionFi, the platform's outcome-based reward layer, and why Sina believes attention-based incentives have quietly broken trust across Web3. Rather than paying for likes or impressions, ActionFi focuses on verifying real actions across the open web, even when no APIs or integrations exist. That raises obvious questions around security and privacy. This conversation does not shy away from the uncomfortable parts. We talk openly about job displacement, the economic reality facing businesses, and why automation is unlikely to slow down. Sina argues that resisting change is futile, but shaping who benefits from it remains possible. He also reflects on lessons from his earlier fintech exit and how movements grow when people feel they are pushing back against an unfair system. By the end of the episode, we look ahead to a future where much of today's computer-based work disappears and ask what success and failure might look like for a community-owned AI model operating at scale. If AI is going to run more of the internet on our behalf, should the people training it have a stake in what it becomes, and would you trust an AI ecosystem owned by its users rather than a handful of billionaires? Useful Links Connect with Sina Yamani on LinkedIn or X Learn more about the Action Model Follow on X Learn more about the Action Model browser extension Check out the whitelabel integration docs Join their Waitlist Join their Discord community Thanks to our sponsors, Alcor, for supporting the show.
In this strategic follow-up, Favour Obasi-ike, MBA, MS unveils the powerful, interconnected Microsoft ecosystem and why it's a game-changer for SEO. Move beyond Google and discover how Bing, Perplexity AI, and LinkedIn work together to build your website's authority and visibility in the age of AI search.We delve into the crucial, often-missed strategy for new websites: using Bing Webmaster Tools as a "language bridge" to accelerate Google's recognition of your site. Learn why your website must become your proprietary first-party data asset and how structured content gets cited by platforms like Perplexity.This episode is your roadmap to LLM (Large Language Model) Visibility, providing actionable steps on building trust signals, implementing schema markup, and creating a unified content structure that works across all platforms—not against them.Need to Book An SEO Discovery Call for Advertising or Marketing Services?>> Book a Complimentary SEO Discovery Call with Favour Obasi-Ike>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> Join our exclusive SEO Marketing community>> Read SEO Articles>> Subscribe to the We Don't PLAY Podcast>> Purchase Flaev Beatz Beats Online
Join Favour Obasi-ike, MBA, MS for a masterclass on email marketing strategies that actually drive revenue. In this session, Favour breaks down the power of segmented email campaigns, explains the metrics that matter, and shares how to build a website-first content strategy that turns subscribers into customers. Learn how to leverage free tools, automate your email sequences, and create long-term relationships with your audience through strategic, data-driven email marketing ROI.Whether you're just starting with email marketing or looking to optimize your existing campaigns, this episode delivers actionable insights you can implement immediately to boost engagement and generate sustainable revenue.What You'll Learn✓ How to use segmented emails to increase revenue and engagement✓ The difference between click-through rate and click rate (and why it matters)✓ Why your website is the foundation of successful email marketing✓ Google's E-E-A-T framework for creating helpful content✓ How to repurpose one piece of content across multiple channels✓ Which free tools every email marketer should be using✓ The "website-first" content strategy that saves time and builds SEO✓ How to create automated email sequences that work 24/7Top 7 Email Marketing Best Practices1. Use Segmented Emails StrategicallyCreate segments based on subscriber behavior and preferences. Use polls and interactive elements to gather data, then tag links to track which subscribers are interested in which offerings.2. Build a Helpful, Responsive WebsiteYour website should be fast-loading, mobile-friendly, and provide genuine value. Focus on Google's E-E-A-T framework: Experience, Expertise, Authority, and Trust.3. Create Content on Your Website FirstPublish content on your website before sharing on social media. This builds your owned digital assets, improves SEO, and gives you more control over distribution.4. Leverage Email Metrics for Continuous ImprovementTrack who opens, clicks, and takes action. Identify your most engaged subscribers and create VIP segments for them. Use this data to refine your messaging over time.5. Implement Scheduled and Automated Email SequencesSet up automated sequences that trigger based on subscriber actions. Create welcome series, nurture campaigns, and re-engagement flows that work around the clock.6. Repurpose Content Across Multiple FormatsTake one long-form piece and break it into blog posts, social media updates, podcast episodes, videos, and email newsletters. Maximize your content creation efforts.7. Focus on Long-term Relationship BuildingNot everyone opens emails the day you send them. Be consistent with your schedule, provide ongoing value, and build trust over time rather than chasing quick sales.Key Metrics to TrackDeliverability Rate - Percentage of emails reaching subscriber inboxesOpen Rate - Percentage of delivered emails that get openedClick Rate - Percentage of delivered emails with link clicksClick-Through Rate (CTR) - Percentage of opened emails with link clicksConversion Rate - Percentage completing your desired actionPodcast Episode Timestamps[00:00] Episode introduction: Email marketing best practices that earn revenue[00:40] Why segmented emails are the #1 revenue driver[03:06] How to create segments triggered by scheduled emails[03:37] Example: Segmenting by in-person vs. virtual event preferences[06:00] Using polls to understand what your audience really wants[07:00] Revenue starts at the beginning: building systems for MRR[08:00] Click-through rate vs. click rate explained[09:00] Identifying and segmenting your most engaged subscribers[10:00] Tracking email opens and clicks consistently[10:30] Creating VIP segments for highly engaged subscribers[14:00] Re-engaging inactive subscribers through targeted campaigns[15:00] Email deliverability and its impact on revenue[17:00] Understanding spam filters and how to avoid them[18:00] Email authentication: SPF, DKIM, and DMARC[20:00] Real case study: Client ranking page one for competitive keywords[21:42] Technical SEO: indexing, blogs, location pages, schema markup[23:00] Email marketing as direct response marketing[24:00] Why not everyone opens emails immediately (and that's okay)[25:00] Best Practice #1: Have a helpful, responsive website[25:32] Google's E-E-A-T framework: Experience, Expertise, Authority, Trust[26:22] You have less than 10 seconds to make an impression[27:00] The "website-first" content strategy[27:22] Free analytics tools: Google Search Console, GA4, Bing, Microsoft Clarity[28:00] Repurposing one article into multiple content formats[30:00] Maximizing content value through strategic repurposing[32:00] Creating content pillars and topic clusters[33:00] Planning content calendars aligned with email campaigns[35:00] Balancing evergreen content with timely topics[37:00] Creating lead magnets that attract quality subscribers[39:00] A/B testing email subject lines and content[40:00] Overview of popular email marketing platforms[41:00] Mailchimp: features, pricing, and best use cases[42:00] Constant Contact for small businesses and nonprofits[43:00] Brevo (formerly Sendinblue): affordable with SMS capabilities[44:00] HubSpot: comprehensive CRM and marketing automation[45:00] Choosing the right platform for your business needs[46:00] Free tier options and when to upgrade[50:00] Advanced segmentation for e-commerce businesses[51:00] Using behavioral triggers to increase conversions[52:00] Email in omnichannel marketing strategies[53:00] Measuring ROI from email campaigns[54:00] Common email marketing mistakes to avoid[57:00] Recap of key best practices[59:00] Closing remarks and next session announcement[59:29] Tomorrow's topic: Search Engine Marketing & SEO Best Practices (11 AM Central)Tools & Resources MentionedEmail Marketing Platforms: Flodesk >> Sign up and Get 50% OffAnalytics Tools: Google Search Console, Google Analytics (GA4), Bing Webmaster Tools, Microsoft Clarity, Fathom Analytics, Matomo AnalyticsOther Tools: Eventbrite, PinterestSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
How do you build a crypto company that lasts 11 years—and survives three brutal bear markets?In this episode, I chat with Georgy from Wirex, a pioneering Web3 payment platform that's been quietly shaping the future of crypto usability since before Ethereum even existed. From air-dropping supplies in Antarctica to building one of the first crypto cards accepted by Visa and Mastercard, Georgy's story is as unique as it is inspiring.We dive into:What it took to build WirexThe explosion of stablecoinsHow to build user trust in cryptoThe future of self-custody vs custodial productsWhat's next on Wirex's roadmap for 2026If you're in crypto, Web3, fintech—or just want to know how to build something that lasts—this episode is for you.⏱️ Key Learnings & Timestamps(01:51) Georgy's aviation background & entry into crypto(03:25) The problem Wirex set out to solve: making Bitcoin usable(05:23) What makes Wirex unique in a crowded stablecoin space(06:57) Why their crypto card remains the most loved feature(10:59) How Wirex offers up to 8% cashback and 16% on stablecoins(14:03) Custodial vs self-custodial: what users really want(16:50) Country restrictions & realistic global expansion strategy(20:03) The unstoppable rise of stablecoins(22:11) How Wirex chooses features and avoids building the wrong thing(24:45) Their scrappy early marketing tactics and building community trust(28:26) Why trust is the real product in fintech(29:24) Georgy's pick for the next crypto killer app: stablecoin payments(32:54) What's on Wirex's 2026 roadmap: B2B, banking-as-a-service & more(34:39) Wirex's ask: partnerships, private banking clients & infra adoptersConnect with Wirex1) General appWebsite: https://www.wirexapp.com/X: https://x.com/wirexappFB: https://www.facebook.com/wirexapp/IG: https://www.instagram.com/wirexapp/LinkedIn: https://www.linkedin.com/company/wirex-limited/YT: https://www.youtube.com/@WirexappcomTikTok: https://www.tiktok.com/@wirexapp.com2) Wirex Busines:Website: https://www.wirexapp.com/businessX: https://x.com/wirex_business3) Wirex BaaSWebsite: https://www.wirexapp.com/developersX: https://x.com/wirexdevelopers4) Wirex PrivateWebsite: https://www.wirexapp.com/private-banking
For episode 236, we're excited to welcome Jamie Green, COO of Superset, a crypto start-up on a mission to improve stablecoin efficiency & reliability. Before building in Web3, he worked across startups, venture, and the United Nations; including on programs supporting Syrian refugees with blockchain.In this episode, we dive into why fragmented stablecoin liquidity across chains is one of the biggest bottlenecks to real-world adoption; how Superset is building infrastructure to make stablecoin FX cheaper and more dependable; and what builders can learn from operating at the intersection of finance, humanitarian systems, and Web3.You'll learn:
Web3 Academy: Exploring Utility In NFTs, DAOs, Crypto & The Metaverse
In this episode of The Milk Road Show, Raoul Pal lays out a thesis that's equal parts uncomfortable and urgent: the global financial system is heading toward an economic singularity, and most people are completely unprepared for it. ~~~~~
The EF zkEVM team shares its 2026 implementation roadmap. OP Labs releases its post quantum roadmap. Kraken launches DeFi Earn. And Bitwise becomes a Morpho vault curator. Read more: https://ethdaily.io/869 Sponsor: Arkiv is an Ethereum-aligned data layer for Web3. Arkiv brings the familiar concept of a traditional Web2 database into the Web3 ecosystem. Find out more at Arkiv.network Disclaimer: Content is for informational purposes only, not endorsement or investment advice. The accuracy of information is not guaranteed.
In Episode 48 of Chain Reactions, we sit down with Ben Sanders, Chief Growth Officer at [Rootstock Labs](https://rootstock.io/), to unpack what it takes to grow the oldest Bitcoin sidechain in an industry obsessed with short-term wins.Ben came into crypto with zero degen credentials. His background spans management consulting at Bain, go-to-market at WorldPay ahead of their IPO, and executive roles at fintech startups like Chipper Cash. He joined Rootstock for an interim role and ended up staying to lead growth for a chain that's been quietly building Bitcoin programmability for nearly a decade.**We cover:**- How Ben learned Bitcoin, crypto, and Rootstock all at once (with no prior Web3 experience)- The origin of Rootstock: Argentinian Bitcoiners building EVM compatibility on Bitcoin before it was cool- Why Rootstock is the "next best thing to Bitcoin" with 90% of Bitcoin's hash rate- The 3 A's framework for growth: Awareness, Attractiveness, Accessibility- Market entry strategies for Korea (retail, CEX listings) vs Japan (institutional, relationship-driven)- Rootstock Institutional and the $260B opportunity in dormant Bitcoin- Why long-term brand building is the most underrated tactic in Web3We also get into TradFi-DeFi convergence, why airdrops are overrated, and what it means to "run your own race" when every project around you is chasing flavor-of-the-month narratives.---**Timestamps**00:00 – Intro and getting started02:00 – Ben's path: Bain, WorldPay, fintech startups, zero crypto background05:30 – Learning Bitcoin, crypto, and Rootstock all at once07:30 – The shift back to utility and self-sovereignty of money09:30 – What is Rootstock: Argentinian Bitcoiners and programmable Bitcoin11:30 – Rootstock vs Rootstock Labs vs RIF token explained14:00 – First priority as CGO: interoperability and on-ramps17:00 – Why Rootstock over other Bitcoin L2s (safety, security, hash rate)20:00 – Bitcoin holders vs retail degens: different audiences, different approaches24:00 – The 3 A's framework: Awareness, Attractiveness, Accessibility26:00 – Market entry into Korea and Japan with Myosin28:30 – Korea Blockchain Week and the Korbit listing31:00 – 2026 focus: consolidation over expansion32:30 – Rootstock Institutional and unlocking $260B in dormant Bitcoin40:00 – TradFi and DeFi convergence: the industry is finally catching up44:00 – Where Rootstock fits as the space matures47:00 – Alpha for Bitcoin holders: what's coming in the next 6-9 months51:00 – Rapid fire: most underrated marketing tactic (long-term brand building)53:30 – Rapid fire: most overrated tactic (airdrops, renting TVL)55:30 – Projects doing it right: Morpho, Midas, Wheeler57:30 – Biggest learning: stay focused, run your own race---**Show Notes & Mentions**-
Welcome back to the People's Guild.We're kicking off Season 5 of TPG with a wide-ranging conversation alongside @davemccoy, touching everything from Survival Mode and Frontier experiments to skins, dynamic cards, AI-generated music, and the growing list of systems quietly reshaping Splinterlands under the hood.We dig into upcoming Vinny and Mags skins, early thoughts on Survival Mode and its bracketed structure, the evolution of Frontier as a true sandbox for new mechanics like Overlords and Boss Monsters, and the launch of SplinterVibes — a tokenized, in-game music experiment that feels straight out of classic gaming nostalgia.It's one of those episodes that captures where Splinterlands is right now: experimenting, iterating, and slowly layering new pillars onto an already deep ecosystem. Lots of forward-looking ideas, plenty of community integration, and no shortage of “what's coming next” energy.Enjoy the show!
Web3 Academy: Exploring Utility In NFTs, DAOs, Crypto & The Metaverse
In this episode of The Milk Road Show, Hoolie Tejwanie (Head of Coinbase Ventures) breaks down where Coinbase's venture arm is investing right now, what categories they're most bullish on for the next wave, and why the classic “4-year cycle” framework might not work the way it used to.~~~~~
In this insightful episode, Favour Obasi-ike, MBA, MS breaks down the critical differences and essential overlaps between traditional Google SEO and the emerging field of ChatGPT SEO (optimization for AI search). The core distinction is framed as Websites vs. Conversation. While Google prioritizes structured, keyword-optimized websites, AI models like ChatGPT, Perplexity, and Gemini focus on providing direct, conversational answers.Favour Obasi-ike argues that the future of content visibility lies in establishing your website as the central anchor for all content distribution. By consistently linking your website across all platforms (YouTube, LinkedIn, podcasts, etc.), you build the domain authority and citation structure necessary for AI models to trust and cite your content. He emphasizes that AI-driven search is shifting the user experience from "clicking" on a link to "trusting" a direct answer, making the source's authority more critical than ever. The podcast episode concludes with actionable advice on technical SEO, including optimizing for page speed, Core Web Vitals, and formatting content with listicles and tables to be easily digestible by AI.Need to Book An SEO Discovery Call for Advertising or Marketing Services?>> Book a Complimentary SEO Discovery Call with Favour Obasi-Ike>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> Join our exclusive SEO Marketing community>> Read SEO Articles>> Subscribe to the We Don't PLAY Podcast>> Purchase Flaev Beatz Beats OnlineKey Episode TakeawaysThe Fundamental Difference: Websites vs. ConversationThe core difference is in the format each search system prioritizes. Google SEO is built around ranking individual websites on search result pages (SERPs) for structured keywords. The user's journey involves clicking through to a website.ChatGPT SEO, on the other hand, is built for a conversational AI interface. The goal is to provide the perfect, direct, and trusted answer within the chat window itself, minimizing the need for a click.The New SEO Ecosystem: LLM VisibilityTo achieve LLM Visibility (Large Language Model Visibility), you must understand that search is now split between two major ecosystems.The Google/OpenAI ecosystem includes Google search, ChatGPT (using the Atlas Browser), and the associated platform, YouTube.The Microsoft/Perplexity ecosystem includes the Perplexity AI platform (using the Comet Browser) and the associated Microsoft-owned platform, LinkedIn.Actionable Steps for 2026 SEO StrategyEstablish Your Anchor: Your website must be the central hub for all your content.Distribute Your Authority: Place your website link on every third-party platform (social media, podcast directories, video descriptions).Optimize for Speed: Prioritize Core Web Vitals and page speed for both mobile and desktop to ensure a positive user experience, which Google rewards.Format for AI: Structure your content using tables, listicles, and concise, keyword-rich formatsto make it easy for AI models to extract and cite direct answers.Build Trust, Not Just Clicks: Focus on building long-term trust and authority with search engines through consistent, high-quality, and structured content.Episode Timestamps[00:00] Introduction: Google SEO vs. ChatGPT SEO, Optimization Showdown.[00:30] Defining the core difference: Google focuses on websites, ChatGPT focuses on conversation.[01:33] The connection: ChatGPT Atlas (browser) citing YouTube (owned by Google).[03:52] The goal: Use your website as an anchor for content distribution.[04:02] Understanding LLM Visibility (Large Language Model Visibility).[04:28] The emerging AI browser landscape: ChatGPT Atlas, Perplexity Comet, and the upcoming Google Disco.[05:30] The two major ecosystems: Google/YouTube/ChatGPT vs. Microsoft/LinkedIn/Perplexity.[06:15] The importance of checking your business's citations with "Google Learn About."[06:56] AI's focus on directness and specificity in answers (Siri, Alexa, etc.).[08:00] The shift from "click" to "trust" in AI-driven search results.[09:00] Why a strong website domain authority is crucial for AI citation.[10:00] The concept of "AI-friendly" content and the need for listicles and tables.[11:00] The future of search: AI-driven answers vs. traditional links.[12:00] The importance of structured data and schema for AI.[13:00] The difference between a website and a social media profile.[14:00] The need for a content mix (audio, video, text, image).[15:00] The role of a website in the new SEO ecosystem.[16:00] The power of a website's domain authority.[17:00] The shift from "click" to "trust" in AI-driven search.[18:00] The importance of technical SEO: Page Speed and Core Web Vitals.[19:00] How to build content that is easy to read and digest.[20:00] The value of brand citations and authority.[21:00] The long-term benefit of placing your website everywhere.[22:00] Final call to action: Check if your content is in table and listicle formats.[23:00] The power of tactics, strategy, and timing in SEO.[24:00] Conclusion: Build structure and trust with search engines, as they are "talking to each other."See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
In this comprehensive session, Favour Obasi-ike, MBA, MS explores the strategic nuances of email marketing. The discussion transcends basic sales tactics, positioning email as a foundational pillar for business documentation, professional credibility, and high-impact communication. Favour emphasizes that while social media platforms often dominate the marketing conversation, email remains a superior channel for conversion and long-term relationship building. The session provides a detailed roadmap for entrepreneurs and developers alike, covering technical infrastructure, audience psychology, and the necessity of intentional engagement.Strategic Insights and Market ComparisonsThe conversation highlights a stark contrast between the ephemeral nature of social media and the enduring impact of email marketing. Favour notes that social media conversion rates typically languish below 1%, whereas search engine optimization (SEO) and email marketing can achieve conversion rates ranging from 16% to over 33%. This discrepancy is attributed to the "currency" of email: the exclusive time and attention granted by the recipient. Unlike social media posts that are quickly buried by algorithms, an email retains its conversion potential long after it is sent, provided it reaches the recipient's inbox through proper technical execution.Need to Book An SEO Discovery Call for Advertising or Marketing Services?>> Book a Complimentary SEO Discovery Call with Favour Obasi-Ike>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> Join our exclusive SEO Marketing community>> Read SEO Articles>> Subscribe to the We Don't PLAY Podcast>> Purchase Flaev Beatz Beats Online| Marketing Channel | Average Conversion Rate | Primary Advantage || Social Media | < 1% | High initial visibility and brand awareness. || Email Marketing | 16% - 33%+ | Direct connection, longevity, and high intent. || SEO | 16% - 33%+ | Sustainable organic traffic and credibility. |Technical Infrastructure and DeliverabilityA significant portion of the session is dedicated to the technical "hygiene" required to maintain high deliverability. Favour introduces Google Postmaster as an essential tool for monitoring domain health and ensuring that communications are not flagged as spam. The technical setup involves a rigorous configuration of DNS records, including MX, SPF, and DKIM, which serve as the digital credentials for a legitimate sender. Furthermore, the discussion touches upon the physical properties of an email, such as file size and font optimization, which can inadvertently trigger spam filters if not managed correctly.| Technical Component | Purpose | Best Practice || Google Postmaster| Domain Health Monitoring | Regularly check [postmaster.google.com](https://postmaster.google.com). || MX, SPF, DKIM | Authentication & Compliance | Ensure all DNS records are correctly configured. || List Hygiene | Deliverability Maintenance | Clean the list after every campaign to remove bounces. || Email Size| Spam Prevention | Use standard fonts (16px-20px) to keep file sizes low. || Segmentation| Engagement Tracking | Group audiences by behavior or interest for targeted messaging. |Content Strategy and Audience EngagementFavour and his guests, including the developer Ifeanyi, discuss the shift toward more sophisticated, developer-friendly tools like Resend, which allow for scalable, code-driven email templates. The consensus is that modern audiences do not "read" in the traditional sense; instead, they "skim" for value. Consequently, the use of listicles, bullet points, and concise subject lines is paramount.A professional subject line should ideally be limited to three or four words to avoid appearing "junior," while the preview text should be leveraged to provide the necessary context that encourages a click.The session concludes with a call for intentionality in marketing. Favour suggests a "Want vs. Need" framework: use the subject line to address what the audience *wants* (immediate value or curiosity), and use the body of the email to deliver what they *need* (tutorials, case studies, or interactive elements like polls). This approach ensures that the communication is not just seen, but acted upon.Podcast Episode Timestamps[00:00] – Introduction to the role of email in documentation and professional communication.[01:03] – Favour Obasi-ike's background in intellectual property and search engine marketing.[02:35] – Comparative analysis of conversion rates across social media, SEO, and email.[04:50] – Technical requirements for deliverability: Google Postmaster and MX record configuration.[06:16] – Reflections on the "We Don't PLAY™️" podcast and Favour's six-year tenure on Clubhouse.[22:37] – The impact of font selection and email file size on technical deliverability.[23:53] – Strategies for audience segmentation and the importance of reviewing engagement analytics.[24:26] – Managing hard and soft bounces through consistent list hygiene.[28:44] – Guest contribution from Ifeanyi on using "Resend" and React for scalable email infrastructure.[45:20] – Timing strategies: Measuring audience activity windows for optimal email delivery.[46:25] – The psychology of subject lines: Why brevity (3-4 words) signals professional maturity.[47:43] – The "Want vs. Need" framework for content delivery and engagement.[49:36] – Utilizing polls for market research: A case study on Google vs. Perplexity preferences.[52:02] – The efficacy of listicles and skimming-friendly formats in modern digital communication.About Favour Obasi-ikeFavour Obasi-ike is a prominent business consultant and entrepreneur specializing in helping creators and business owners secure their intellectual property through search engine marketing, Pinterest, and podcasting. He is the host of the "We Don't PLAY™️" podcast, a long-running series with over 610+ episodes spanning seven years.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
In this insightful session, Favour Obasi-ike, MBA, MS, a seasoned marketing expert, delves into the intricacies of launching and sustaining a profitable podcast. This episode is a goldmine for anyone looking to move beyond just creating content and build a podcast that generates both impact and income. Favour breaks down the essential strategies for creating a podcast that stands out and delivers tangible results.This session is a must-listen for aspiring and current podcasters who want to understand the business of podcasting. Favour provides a clear roadmap for building a strong foundation for your podcast, from establishing a web presence to leveraging SEO for discoverability. If you're ready to take your podcast to the next level, this episode is packed with actionable advice and expert insights.Need to Book An SEO Discovery Call for Advertising or Marketing Services?>> Book a Complimentary SEO Discovery Call with Favour Obasi-Ike>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> Join our exclusive SEO Marketing community>> Read SEO Articles>> Subscribe to the We Don't PLAY Podcast>> Purchase Flaev Beatz Beats OnlineIn this episode, you'll learn:[03:34] The foundational idea behind a profitable podcast: impact.[05:34] Why your podcast needs its own website and domain.[08:00] The importance of email capture for building a direct relationship with your audience.[10:10] How to think of your podcast as a separate entity from your main business.[11:06] The concept of creating and building capacity for your podcast.[14:00] How to create a content bank and repurpose your podcast content.[20:01] The significance of SEO in podcasting and how to optimize your show notes.[30:04] How to use your podcast to build a community and generate leads.[39:15] The power of anchor text and how to use it to drive traffic to your website.[43:21] The importance of choosing the right genre and categories for your podcast.[50:00] How to create a content strategy that aligns with your business goals.[59:01] The value of guesting on other podcasts to expand your reach.[01:05:00] How to use your podcast to build a personal brand and establish yourself as an expert in your niche.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Gonka AI is a decentralized network that provides efficient AI computing power by leveraging global GPU resources for tasks like model training and inference. It challenges centralized providers like AWS and Google by using a novel "Proof of Work 2.0" mechanism, where nearly all compute goes to productive AI workloads rather than blockchain security. Guest: David Liberman and Daniil Liberman- Co-founders~This episode is sponsored by Gonka~Website: https://gonka.ai/X: https://x.com/gonka_aiDiscord: https://discord.gg/REcpeYc7P7GitHub: https://github.com/gonka-ai/gonka/pulls00:00 Intro01:00 Gonka's mission02:30 How can a platform use Gonka?03:45 Network capacity surge05:45 Scale growth in 18months08:45 Bitcoin of A.I.?11:30 Why decentralization?15:00 Security risks18:30 Value for token holders22:30 AI agents integration25:30 Gonka use cases28:00 Outro#Crypto #AI #cryptocurrency ~Decentralized A.I. At Warp Speed
What are the 'professionals' investing in this year, and how do you drive success from investments in Blockchain and Crypto startups?These are important questions for VCs, for individuals, and for Web3 as an industry as we move deeper into the 'era of institutions'Mitch brings significant experience investing in innovative technology companies and Blockchain ecosystems. On this show, we discuss:1. Mitch's Background & Web3 Journey 2. An Intro to Fifth Era & Blockchain Coinvestors 3. His Current Investment Thesis for 2026 4. What Makes a Successful Investment 5. What More is Needed For Wider Web3 Adoption
The Ethereum Foundation establishes a Post Quantum Team. The SEC ends enforcement action against Gemini. EigenCloud releases the EigenAI whitepaper. And the validator entry queue exceeds 3 million ETH. Read more: https://ethdaily.io/868 Sponsor: Arkiv is an Ethereum-aligned data layer for Web3. Arkiv brings the familiar concept of a traditional Web2 database into the Web3 ecosystem. Find out more at Arkiv.network Content is for informational purposes only, not endorsement or investment advice. The accuracy of information is not guaranteed.
Guest Shubhranshu Choudhary Panelists Eriol Fox | Victory Brown Show Notes In this episode of Sustain, host Eriol Fox and co-host Victory Brown speak with Shubhranshu “Shu” Choudhary. They delve into his work with Democratic Media and its connections to open source technology. Shu discusses the aristocratic nature of current media, the importance of democratizing journalism, and the potential role of open source and decentralized technologies like Web3 and blockchain in making media more inclusive and representative. He shares his vision of community-led journalism, the challenges of sustaining independent media, and the importance of technology in addressing these issues. The conversation highlights the need for democratic platforms, the role of AI in reducing costs, and the potential for blockchain to create financially independent media. Shu also touches on the trust and inclusivity required for effective community journalism. Press download to hear more! [00:00:33] Shu tells us what his work involves and how it connects to open source software. [00:02:52] Eriol asks why Shu finds open source, Web3, and decentralization critical to the democratic media work that he's doing. He explains that media should be commons and inclusive, not controlled by media owners. [00:05:04] Shu details the challenges and solutions in media representation. He envisions a “News Commission” (like an Election Commission) where everyone can submit stories and AI's role. [00:09:27] Eriol recalls a Ugandan project she worked on where farmers reclaimed radio to broadcast their issues. Shu admits he previously associated Web3 only with scammers, but DevConnect showed him serious, positive work. Also, he sees potential for AI and Web3 joint platforms and explains designing for the “last person first.” [00:16:18] Victory asks about trust in tech, given risks to Shu and his family and wider distrust of Web3/open source. Shu's trust is multi-layered, during conflict, anonymity is crucial, but in calmer times, trust also means community control. [00:20:02] Eriol and Victory connect Shu's ideas to open source governance and community driven tool design. Shu points out that voters/reporters must not be paid per story but should be compensated through impact. [00:22:19] Find out where to follow Shu and his work on the internet and he stresses this is a humanity-wide challenge, not just a journalists' one. Links podcast@sustainoss.org richard@sustainoss.org SustainOSS Discourse SustainOSS Mastodon SustainOSS Bluesky SustainOSS LinkedIn Open Collective-SustainOSS (Contribute) Richard Littauer Socials Eriol Fox X Victory Brown X Devconnect- 2025, Buenos Aires, Argentina, 17-22 November Ethereum Ethereum Foundation Shubhranshu Choudhary LinkedIn CGNet Swara Democratic Media Credits Produced by Richard Littauer Edited by Paul M. Bahr at Peachtree Sound Show notes by DeAnn Bahr Peachtree Sound Logistical support by Tina Arboleda from Digital Savvies Special Guest: Shubhranshu Choudhary.
A proposal goes live to activate the Aztec Network token generation event. J.P. Morgan launches a tokenized fund on Ethereum. Optimism's OP buyback proposal goes live. And Ben Edgington joins the Ethereum Foundation. Read more: https://ethdaily.io/867 Sponsor: Arkiv is an Ethereum-aligned data layer for Web3. Arkiv brings the familiar concept of a traditional Web2 database into the Web3 ecosystem. Find out more at Arkiv.network Content is for informational purposes only, not endorsement or investment advice. The accuracy of information is not guaranteed.
For episode 668 of the BlockHash Podcast, host Brandon Zemp is joined by Harvey Liu, CEO of LeveX Exchange.Harvey Liu is a global tech investor with over 15 years of experience in venture capital, digital assets, and emerging technologies. An early Bitcoin investor and former venture partner at a MAS-licensed Web3 fund, he has played key roles in evaluating major platforms like Huobi and OKCoin while building a diverse portfolio across CEX, GameFi, and blockchain infrastructure. With a background in Computer Science and an MBA from INSEAD, Harvey blends technical expertise with strategic vision, leading LeveX with a community-first, transparency-driven approach to the future of digital finance. ⏳ Timestamps: (0:00) Introduction(1:02) Who is Harvey Liu?(6:52) What is LeveX?(12:08) Trading features of LeveX(13:24) Security & custody of user funds(14:52) Gamification on LeveX with rewards(17:55) Future of Crypto Trading(22:19) VC capital trends in Crypto(26:07) LeveX roadmap(30:19) Events & conferences(31:05) LeveX website, socials & community
What really makes a project stand out in Web3? It's not the tech—it's the story.In this episode, I chat with Kim Than, founder of Genius PR (formerly PR Genius), who shares the untold truth about PR in crypto. From disrupting the shady old agency model to pioneering results-only PR, Kim breaks down exactly how they help Web3 startups grow through strategy, storytelling, and standout branding.If you're launching a token, scaling a startup, or building in crypto, this episode is your playbook. Kim reveals the tactics behind viral campaigns, how to build trust with press and users, and why branding is now the only moat left.
Neynar acquires the Farcaster social protocol. Mantle upgrades its DA to Ethereum blobs. Uniswap deploys Continuous Clearing Auctions on Base. And Base hits $5 billion in stablecoin supply. Read more: https://ethdaily.io/866 Sponsor: Arkiv is an Ethereum-aligned data layer for Web3. Arkiv brings the familiar concept of a traditional Web2 database into the Web3 ecosystem. Find out more at Arkiv.network Content is for informational purposes only, not endorsement or investment advice. The accuracy of information is not guaranteed.
This episode of The Edge of Show was recorded live at the Future of Money, Governance, and the Law (FOMGL) 2025 event in Washington, D.C. In this episode, we dive deep into the intersection of government policy and decentralization, featuring a panel of experts discussing the future of digital assets, blockchain, and the regulatory landscape.Join our moderator, Dan Spuller, alongside distinguished panelists including Dr. Lisa Cameron, , Representative Bill Huizenga and Baroness Manzila Uddin. Together, they explore the opportunities and challenges faced by the UK and the U.S. in establishing effective regulatory frameworks for the digital economy.Key topics include:The importance of light-touch regulation to foster innovationThe role of education in bridging the knowledge gap in ParliamentThe significance of collaboration between the UK and U.S. in the digital asset spaceInsights into the future of digital currencies and the democratization of financeDon't miss this engaging discussion that highlights the critical need for dialogue between industry leaders and policymakers.Tune in now and be part of the conversation shaping the future of Web3!Support us through our Sponsors! ☕ Want to make content like ours? Sign up with Castmagic to make your creative process easy: https://bit.ly/CastmagicReferral Work smarter, grow faster. Automate your SEO, get AI insights, and manage all your clients in one place with Helm. Start today at helmseo.comAre you a content creator, podcaster or interested in your business getting its voice out there? Then reserve a .podcast domain by paying just one-time as little as $10 for a lifetime of benefits! Check out the details and snag your .podcast domain today! https://get.unstoppabledomains.com/podcast/
Vinny Lingham is a serial entrepreneur, investor, and Crypto OG. He is the Chairman & Co-founder of Praxos Capital Management.Topics:- Is the Bitcoin 4 year cycle over? - Strategy and Digital Asset Treasury risks - Gold backed Stablecoin - Web2 to Web3 transition - AI and Tech adoption outlookBrought to you by
Are you ready to take your podcast from a passion project to a monetization-based international business advertising/marketing tool? In this comprehensive episode, host Favour Obasi-ike, MBA, MS delivers an in-depth masterclass on leveraging podcast SEO and monetization strategies for international business growth. This session is the final installment in a series focused on helping podcasters and business owners build sustainable, globally-reaching content strategies.Favour explores the critical intersection of podcasting, search engine optimization, and international business development. The episode covers essential topics including multilingual content localization, performance benchmarks, download metrics, and how to position podcasts for passive monetization through advertising networks.Key highlights include real-world success stories from clients who have transformed their podcasts into powerful SEO assets, including a case study of turning 50 podcast episodes into 50 optimized blog posts that now rank on Google's AI-powered search results. Favour also demonstrates how his own podcast appears in Google's featured snippets and AI mode results, providing concrete proof of the strategies discussed.The episode features interactive discussions with community members Juliana, Celeste, and others who share their own experiences with SEO implementation, AI optimization (AIO), and the tangible business results they've achieved. Juliana shares an exciting success story about landing a major client through Google Gemini recommendations, directly attributable to SEO work completed three years prior with FavourThis episode is essential listening for podcasters, content creators, coaches, consultants, and international business owners who want to understand how to build long-term digital assets, increase discoverability across global markets, and create multiple revenue streams through strategic content optimization.Need to Book An SEO Discovery Call for Advertising or Marketing Services?>> Book a Complimentary SEO Discovery Call with Favour Obasi-Ike>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> Join our exclusive SEO Marketing community>> Read SEO Articles>> Subscribe to the We Don't PLAY Podcast>> Purchase Flaev Beatz Beats OnlineWhat You'll Learn:International SEO Fundamentals: How to optimize your podcast content for multiple languages, regions, and search engines (Google.com, Google.co.uk, and beyond).Monetization Metrics That Matter: Understanding downloads vs. unique listeners, 7-day and 30-day performance benchmarks, and what advertising networks look for.Multilingual Content Strategy: Leveraging localization and translation features to expand your audience across different cultures and languages.Podcast-to-Blog Conversion: The proven method of turning podcast episodes into SEO-optimized blog posts that rank on Google and drive traffic back to your audio content.AI Optimization (AIO): How to position your content to appear in Google's AI mode, featured snippets, and AI-powered recommendation engines like Google Gemini.Real Results: Case studies including a client whose emotional coaching podcast now ranks on Google, and a CPA who landed a major client through Gemini AI recommendations.Long-Term Asset Building: Why SEO is a marathon, not a sprint, and how work done today pays dividends for years to come.Detailed Episode TimestampsIntroduction & Overview (00:00 - 05:55) 00:00 - 00:13: Episode title: "Podcast SEO Monetization for International Businesses". 00:13 - 00:45: Welcome and call to subscribe to We Don't Play Podcast. 00:45 - 01:27: Overview: International business connections through podcasting. 01:27 - 02:31: Performance benchmarks: Downloads vs. unique listeners, measuring success. 02:31 - 03:33: Building sustainable growth and niche dominance. 03:33 - 04:48: Multilingual content and localization strategies. 04:48 - 05:55: International perspective: Moving beyond regional thinking.International SEO Strategy (05:55 - 10:03) 05:55 - 06:58: Analytics insights: Tracking international audience growth. 06:58 - 08:04: Case study introduction: Client success with emotional coaching podcast. 08:04 - 09:09: Turning 50 podcast episodes into 50 SEO-optimized blogs. 09:09 - 10:03: Podcast-to-blog strategy and long-term asset building.Content Conversion & Client Success Stories (10:03 - 15:00) 10:03 - 11:00: Amazon book-to-podcast conversion strategy. 11:00 - 12:00: Passive vs. active content consumption patterns. 12:00 - 13:00: Multi-platform distribution: Spotify, Apple Podcasts, YouTube. 13:00 - 14:00: Clubhouse as a content creation and community building platform. 14:00 - 15:00: Real-time engagement and relationship building.Technical SEO Implementation (15:00 - 20:00) 15:00 - 16:00: Search engine algorithms and content discoverability. 16:00 - 17:00: Metadata optimization for podcasts. 17:00 - 18:00: Location-specific SEO strategies. 18:00 - 19:00: Building booking systems and conversion pathways. 19:00 - 20:00: Creating "red carpet" experiences for potential clients.Monetization Strategies (20:00 - 25:00) 20:00 - 21:00: Advertising network requirements and download thresholds. 21:00 - 22:00: Passive income through podcast monetization. 22:00 - 23:00: Building credibility through consistent content. 23:00 - 24:00: Long-term revenue stream development. 24:00 - 25:00: International market opportunities.Community Engagement & Live Discussion (25:00 - 30:00) 25:00 - 26:22: Community building on Clubhouse since 2020. 26:22 - 27:40: Prayer and intentionality in content creation. 27:40 - 28:40: Daily room commitment and audience engagement. 28:40 - 29:19: Juliana's Success Story: Landing a major CPA client through Google Gemini. 29:19 - 30:00: AI Optimization (AIO) and its importance.AI-Powered Search Results (30:00 - 35:00) 30:00 - 31:11: SEO as a long-term investment: Results from work done 3 years ago. 31:11 - 32:30: Live Demonstration: Host's podcast appearing in Google AI mode with timestamp references. 32:30 - 33:50: Dual focus: Local search dominance + global revenue streams. 33:50 - 34:30: International markets and currency considerations (Shopify example). 34:30 - 35:00: Technical factors: IP address, API, LLM, search history.Actionable Strategies & Takeaways (35:00 - 39:07) 35:00 - 35:50: Being intentional about topics of interest. 35:50 - 36:20: Importance of independent research and validation. 36:20 - 37:18: Celeste's Reflection: Community value and 2026 goals. 37:18 - 38:00: Top 3 priorities: Booking system, financial management, business structure. 38:00 - 38:46: Encouragement and resources for implementation. 38:46 - 39:07: Closing remarks and invitation to daily rooms.This episode is perfect for:Podcasters looking to monetize their content.International business owners seeking global visibility.Coaches and consultants building authority online.Content creators wanting to maximize their reach.Marketers interested in AI optimization strategies.Episode Tags/KeywordsPodcast SEO, International Business, Podcast Monetization, Multilingual Content, Content Localization, AI Optimization, AIO, Google Gemini, Featured Snippets, Download Metrics, Passive Income, Content Repurposing, Blog Strategy, Digital Marketing, Search Engine Optimization, Global Revenue Streams, Podcast Analytics, Advertising Networks, Authority Building, Long-term Strategy, Clubhouse Marketing, Community Building, Business Growth, Online Visibility, International Markets.Target AudiencePodcasters seeking monetization strategies.International business owners.Digital marketers and SEO professionals.Coaches and consultants.Content creators and influencers.Entrepreneurs building online presence.Small business owners expanding globally.Marketing professionals learning AI optimization.Anyone interested in passive income through content.This episode is part of the We Don't PLAY!™️ Podcast series, hosted by Favour Obasi-Ike, focusing on practical digital marketing strategies for business growth.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
In this conversation, the hosts discuss the innovative game Ascent Rivals, a fusion of racing, combat, and strategy, developed with a focus on traditional gaming experiences. The developers share their backgrounds in game development and esports, emphasising community engagement and organic growth during the alpha phase. They explore funding strategies, integrating Web3 elements, and the technical aspects of building on the Cardano blockchain, aiming to create a game that appeals to both traditional and Web3 gamers.TakeawaysAscent Rivals is a fusion game combining racing, combat, and strategy.The development team has a strong background in traditional gaming and esports.Community engagement is crucial for game development in the Web3 space.The game aims to attract traditional gamers rather than just Web3 enthusiasts.Funding comes from grants, consulting work, and self-funding.The team is focused on organic growth and community feedback during alpha testing.Web3 elements will be integrated seamlessly to enhance the player experience.The game is designed to be fun and engaging without relying on crypto incentives.Technical advancements are leveraged to achieve ambitious goals with a small team.The vision includes making Ascent Rivals a recognised esports title.Learn more about the game and join the community:https://www.ascentrivals.com/Chapters00:00Introduction to Ascent Rivals02:47Game Development Background and Vision05:58Community Engagement and Feedback08:49Funding and Development Strategy12:05Web3 Integration and Onboarding14:56Technical Aspects and Future PlansDISCLAIMER: This content is for informational and educational purposes only and is not financial, investment, or legal advice. I am not affiliated with, nor compensated by, the project discussed—no tokens, payments, or incentives received. I do not hold a stake in the project, including private or future allocations. All views are my own, based on public information. Always do your own research and consult a licensed advisor before investing. Crypto investments carry high risk, and past performance is no guarantee of future results. I am not responsible for any decisions you make based on this content.
Combining a business with a podcast creates a powerful "win-win" scenario for national brands. This episode, Favour Obasi-ike, MBA, MS unpacks how to transform your podcast from a simple communication channel into a strategic, long-term business asset. The core mission is to educate and inform your audience with valuable content that builds authority and keeps them returning. By focusing on foundational SEO, strategic content creation, and data-driven analytics, businesses can create evergreen assets that drive monetization. This approach shifts the focus from fleeting social media metrics to lasting search intent, ensuring your content serves your audience precisely when they need it, paving the way for profitable growth through advertisements, sponsorships, and subscriptions.Host Information & ResourcesReady to apply these strategies to your business? Visit playinc.online or click the link in the show description to schedule a complimentary 30-minute website audit.Favour will personally send you a recording of the audit, showing you what's happening from the outside looking in, and provide actionable next steps.Need to Book An SEO Discovery Call for Advertising or Marketing Services?>> Book a Complimentary SEO Discovery Call with Favour Obasi-Ike>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> Join our exclusive SEO Marketing community>> Read SEO Articles>> Subscribe to the We Don't PLAY Podcast>> Purchase Flaev Beatz Beats Online--------------------------------------------------------------------------------Key Topics & Timestamps1. [00:00] Introduction: The Power of Podcasting for BusinessesThis session is the third installment in a comprehensive series exploring podcasting strategies for local, regional, national, and international businesses. The central argument is that a podcast is more than just a marketing tool; when paired with a business, it becomes a win-win engine for growth. The fundamental mission of any business podcast is to educate and inform its audience, providing value that fosters loyalty and repeat engagement. However, before a business can effectively monetize its content, it must first establish a solid, discoverable presence within the vast podcasting ecosystem.2. [02:15] Foundational SEO: Is Your Podcast Discoverable?Monetization is impossible if your target audience cannot find your show. The first and most critical step for any business podcaster is to verify that their show is listed and discoverable across the podcast ecosystem. This foundational presence is the bedrock upon which all growth and revenue strategies are built. You can use the following free tools to check your podcast's visibility:• pod.link• ivy.fm• listennotes.comOnce you've confirmed your podcast is registered and accessible, you can begin to implement the core monetization strategies that this discoverability enables.3. [04:30] Three Pillars of Monetization: An OverviewThe world of podcast monetization can be complex and overwhelming. To simplify the process, this episode focuses on three primary methods that form the foundation of a sustainable revenue strategy. By understanding these core pillars, you can choose the path that best aligns with your business goals and audience. The three monetization models are:1. Advertisements2. Sponsorships3. SubscriptionsThe effectiveness of these strategies is often determined by a crucial technical decision made at the very beginning of the podcasting journey: the choice of a hosting platform.4. [06:00] Strategic Decision 1: Choosing Your Hosting PlatformSelecting a podcast host is not merely a technical detail; it is a strategic business decision that directly impacts your ability to generate revenue. It is crucial to choose a platform that is IAB (Interactive Advertising Bureau) certified, as this is often a prerequisite for receiving ads from major networks. Your hosting platform manages your RSS (Really Simple Syndication) feed, which is the technology responsible for distributing your episodes to directories like Apple Podcasts and Spotify. This RSS feed is the gateway to monetization, and it contains a surprisingly powerful and often overlooked setting that directly impacts your national reach: the language selection.5. [08:45] The Underrated National SEO Tactic: Language SelectionSmall technical settings can have an outsized impact on audience reach, and the language selection within your RSS feed is a prime example for national businesses. Correctly setting your podcast's language codec is a powerful and underrated SEO tactic. For a national business operating in the United States, for instance, setting the language to English, United States signals to algorithms that your content is specifically relevant to that national audience. This simple choice places your show "within that bracket in the algorithm," because as the speaker emphasizes, "nation and language go together."6. [12:10] The 2026 Strategy: From Fleeting Reach to Lasting IntentIn a world of short-term social media metrics, the key to long-term success is building durable, evergreen assets. While a social media post can become "obsolete tomorrow," a podcast episode focused on search intent can serve an audience for years to come. The strategic goal for 2026 and beyond is to shift focus from impressions and reach to intent. As illustrated by the "how to tie a tie" analogy, intent-driven content provides a solution at the exact moment a person needs it, creating a powerful and valuable connection that builds trust and authority.7. [15:30] Data-Driven Monetization: Using Analytics to Find OpportunityMonetization should never be based on guesswork. Podcast analytics provide the data necessary to uncover specific, actionable opportunities within your listener base. By analyzing your listener data, a national business can move from broad assumptions to targeted strategies. Your analytics can answer critical questions like:• Which are the top 5 cities listening to your show?• Which states, zip codes, counties, or districts have the most listeners?• What day of the week and time of day generate the most engagement?This data is invaluable. It allows a business to strategically partner with influencers in high-engagement cities, target sponsorships to specific regions, or schedule episode releases for maximum impact, turning insights into income.8. [18:00] Monetization Models In-Depth: Profit vs. AccessibilityThe best monetization model depends on your business's goals, specifically the balance between maximizing audience access and maximizing profit margins. Each of the three primary models offers a different trade-off. While a business can choose any model, they can also be viewed as a strategic progression: using advertisements to build broad awareness, leveraging that audience for targeted sponsorships, and finally converting the most dedicated listeners into high-value subscribers.Advertisements• Accessibility: High• Profit: Low• CPM: ~$10 - $30• Analysis: This model is ideal for building broad brand awareness. While direct profit is lower, the high accessibility generates significant activity and gets your brand name in front of the largest possible audience.Sponsorships• Accessibility: Low• Profit: Moderate• CPM: ~$25 - $50 (with rates around 40−50 being for highly targeted, premium placements)• Analysis: Sponsorships are more targeted and context-driven, focusing on a specific audience or niche. Because the partnership is more direct and relevant to the listener, the profit potential is higher than with general advertisements.Subscriptions• Accessibility: Varies (requires a private offering)• Profit: High potential• Mechanism: This model is typically executed by offering exclusive bonus content through a private RSS feed, which is separate from the public feed that distributes to apps like Apple and Spotify. A subscription can unlock access to a private community, a members-only forum, a swag bag, or exclusive meetups, creating a high-value offering for your most dedicated listeners.9. [24:00] Content in Action: Podcast Formats & SEO ChecklistSuccessful podcasting requires a deliberate approach to both the creative format of your content and the technical SEO that ensures it gets discovered. Mastering these elements will position your podcast for maximum impact and growth.Podcast Formats to Consider: ◦ Solo (Monologue) ◦ Interview ◦ Co-host ◦ Roundtable (three or more people) ◦ Theme / FacelessEssential Podcast SEO Checklist: ◦ Podcast Title ◦ Author Name ◦ Podcast Description ◦ Episode Title ◦ Episode Description ◦ Podcast Art Cover ◦ Episode Art CoverBy optimizing these foundational elements, you ensure that every episode you produce has the best possible chance of reaching its intended audience and contributing to your business's bottom line.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
In this episode, Travis and his producer use everything from Avatar and A24 movies to office space and social media trends to explore a simple question: what actually matters for making more money—and what's just ego and aesthetics? They break down titles, office space, optics, and “being first” versus being consistent, and show where each one really fits in a practical business strategy. On this episode we talk about: Why job titles (“CEO,” “founder,” etc.) rarely matter to customers—and how they're often used in corporate settings to extract more work without more pay. How Travis changed his mind on office space, and why in‑person teams can still beat fully remote setups for culture, communication, and output. The difference between healthy brand perception (optics that match reality) and fake positioning that can backfire when you can't deliver. Whether you really need to be “first” in a new trend, space, or platform—or if you're better off being second and more consistent. Why copying every new “expert” pivot (Web3, NFTs, AI, etc.) is usually worse than staying in one lane and compounding your skills over time. Top 3 Takeaways Titles are mostly internal theater. Clients care about results, not whether you call yourself founder, CEO, or “bull”; focus on competence and clarity, not status. Optics matter—but only if they're true. Brand, image, and perception can open doors, but if they don't match your real capabilities, they create refunds, resentment, and reputation damage. Consistency beats trend chasing. You don't need to be first to a new platform or idea to win; you need to be good, reliable, and around long enough for your work to compound. Notable Quotes “You can't escape perception; brand is just what people think when they hear your name.” “If people perceive you as great and you're not, that's bad for business. If you are great and nobody perceives it, that's bad for business too.” “Most people would have made more money sticking with one skill for ten years than ‘reinventing' themselves every eighteen months.” ✖️✖️✖️✖️
Thank you to our sponsor, Figure! Ethereum scaling network Polygon is charting a new course. Polygon on Jan. 13 announced that it was becoming a “regulated U.S. payments platform” following the acquisition of Web3 services companies Coinme and Sequence. In this Unchained episode, Polygon Labs CEO Marc Boiron reveals the motivations behind the pivot and what it means for the network and its native token POL. He says that despite the pivot, Polygon is not becoming an application chain. Can Polygon thrive in the stablecoin dominated space? And will POL benefit? Guests: Marc Boiron, Chief Executive Officer at Polygon Labs Links: Flutterwave and Polygon to Launch Africa-Wide Stablecoin Payments Why Wall Street Banks Need to Launch Their Own Stablecoins Stripe and Paradigm Announce New Layer 1 Blockchain 'Tempo' Circle to Launch Layer 1 Blockchain ‘Arc' Stablecoin Blockchains Are Coming. Here's Why These Two Giants Should Be Nervous Learn more about your ad choices. Visit megaphone.fm/adchoices