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2 episodes with Wunderman Thompson
2 episodes with Wunderman Thompson
2 episodes with Wunderman Thompson
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2 episodes with Wunderman Thompson
2 episodes with Wunderman Thompson
In this episode of The Brand Called You, Tarun Rai, a seasoned leader in advertising, marketing, and media, who reflects on his journey from Asian Paints to leading iconic brands like Wunderman Thompson and BBC Worldwide Media shares invaluable insights into leadership, corporate culture, and the ever-changing landscape of brand building.00:38- About Tarun RaiTarun is the Co-Chairman of the Start Design Group, UK.He is the former chairman and Group Chief Executive Officer of Wunderman Thompson APAC.He was the Chief Executive Officer of Worldwide Media( TOI+ BBC Worldwide JV).Tarun was recognized as India's most trusted CEO by WCRC in 2018 and Asia's most people focused CEO by HR Excellence Awards Singapore.
Have you ever wondered why, despite having access to advanced AI tools, your marketing strategies still don't hit the mark? Could it be that you're focusing on the wrong data and missing the emotional connections that truly drive consumer behavior? Today we're exploring the intersection of AI, emotional intelligence, and marketing with Joshua Goldberg, EVP of Strategy at Zenapse. We'll dive into how Large Emotion Models (LEM) are revolutionizing consumer engagement and delivering impressive marketing results. About Josh GoldbergJosh brings over 25+ years of leadership roles in strategy, marketing, and digital delivery. He leads Zenapse business development and channel partnerships. Josh specializes in strategy, business acceleration, digital media, and marketing. He has delivered plans for rapid business improvements and insights to many companies including: Vanguard, Capgemini, Applied Materials, Fisher Price, J.D. Power, Reuters, Viacom, and Wunderman Thompson. RESOURCES Zenapse: https://www.zenapse.com https://www.zenapse.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brandsOnline Scrum Master Summit is happening June 17-19. This 3-day virtual event is open for registration. Visit www.osms25.com and get a 25% discount off Premium All-Access Passes with the code osms25agilebrandDon't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
Have you ever wondered why, despite having access to advanced AI tools, your marketing strategies still don't hit the mark? Could it be that you're focusing on the wrong data and missing the emotional connections that truly drive consumer behavior? Today we're exploring the intersection of AI, emotional intelligence, and marketing with Joshua Goldberg, EVP of Strategy at Zenapse. We'll dive into how Large Emotion Models (LEM) are revolutionizing consumer engagement and delivering impressive marketing results. About Josh GoldbergJosh brings over 25+ years of leadership roles in strategy, marketing, and digital delivery. He leads Zenapse business development and channel partnerships. Josh specializes in strategy, business acceleration, digital media, and marketing. He has delivered plans for rapid business improvements and insights to many companies including: Vanguard, Capgemini, Applied Materials, Fisher Price, J.D. Power, Reuters, Viacom, and Wunderman Thompson. RESOURCES Zenapse: https://www.zenapse.com https://www.zenapse.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brandsOnline Scrum Master Summit is happening June 17-19. This 3-day virtual event is open for registration. Visit www.osms25.com and get a 25% discount off Premium All-Access Passes with the code osms25agilebrandDon't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
O Poder da Publicidade na Arte: A História da Dionisio.AG Com Jean Paschalis | #podcast #empreendedorismo #podcastbrasilJean Paschalis é um empreendedor e estrategista criativo com uma trajetória marcada pela inovação no mercado de publicidade e arte. Graduado em Publicidade e Propaganda pela Anhembi Morumbi, iniciou sua carreira atuando em planejamento e atendimento em algumas das maiores agências do Brasil, incluindo a JWT (atual Wunderman Thompson). Com uma visão empreendedora, fundou a Tofi Comunicação, agência especializada em marketing, antes de mergulhar no universo da arte e cofundar a Dionisio.AG ao lado de seus sócios, Victor e Rafael.Com uma sólida experiência em publicidade, Jean já desenvolveu projetos para grandes marcas como Warner Bros, Pepsico e General Motors, consolidando sua expertise em branding e conexões estratégicas entre arte e mercado. Sua paixão pelo setor começou no blog Dionisio Arte, onde atuou como redator e explorou tendências artísticas, ampliando sua visão sobre o impacto da arte no universo corporativo.Atualmente, na Dionisio.AG, ele segue liderando projetos que conectam marcas, artistas e inovação, transformando a criatividade em estratégias de impacto. Com uma trajetória que une publicidade, arte e empreendedorismo, Jean Paschalis continua moldando o mercado e elevando a arte como um ativo estratégico para empresas.
Our guest this week is Beth Ann Kaminkow, Global CEO, VMLY&R who joins us to talk about the ever changing landscape of retail and consumer branding, customer engagement, and loyalty. In particular with dip into what defines high performance retail and the emerging world of "creative commerce." We also get a sneak preview of her upcoming session at the World Retail Congress in Paris. Then, as usual, we unpack the week in retail news including the correct way to pronounce Temu, news on the persistency of inflation and what lessons can be gleaned from the past month in retail sales. Then its another return to the Wobbly Unicorn Corner, before wrapping up with quarterly earnings from Shopify and Under Armour.To access VLM's rich trove of insights click here. World Retail Congress: Non-retailer passes and discount offer codes:Non-Retailer pass: REM-SPONRRetailer discount code: REM20Dive into the future of retail with the World Retail Congress's End of Year Report! Explore the latest trends, innovations, and insights shaping the competitive retail landscape, presented in collaboration with the Congress's Knowledge Partners. The Congress's report is a must-read for retailers to become world class in today's retail climate. The End of Year Report reinforces the focus of next year's World Retail Congress on High Performance Retail and our key pillars of winning the customer, winning with innovation, winning with purpose, the winning business models and building winning teams. Furthermore, the report brings together 14 of the world's top retailers' reflections from stores such as Action, Ikea, Zalando, Kmart Group, Woolworths and Wumart to present insights from around the world. About Beth AnnBeth Ann is the Joint Chief Executive Officer of VML Commerce - WPP's end-to-end Creative Commerce agency, created from the combined talent, expertise and scale of powerhouse global agencies VMLY&R and Wunderman Thompson.Beth Ann is recognized as a leader with a proven record of reimagining retail, as well as creating and designing commercial programs that drive growth at the intersection of physical, digital and social. She continues to drive innovation in this space with a belief that commerce holds the most untapped creative potential to grow brands and people.In her two plus decades in the industry, Beth Ann has touched every aspect of marketing communications across consumer-packaged goods, retail, finance, restaurant and technology companies and brings both client and agency side perspectives to her work. She is a strong advocate of insights-inspired marketing programs and the power of creativity to drive positive societal impact.A worldwide traveler born in Baltimore (though she considers herself more of a Bostonian at heart- especially when it comes to sports loyalties!), Beth Ann graduated with a BA from Syracuse University's Newhouse School and an MBA from Boston University in Organizational Behavior. Beth Ann was a founding member of a successful startup purchased by Omnicom, led TracyLocke as the first female CEO in its one-hundred-year history, as well served as the first Global Chief Marketing Officer of Westfield Corp and CEO for Kantar Consulting Americas. She most recently served as Global CEO of Geometry.Beth Ann is a voice on IE&D issues and has been recognized as an AdAge Woman to Watch, is a member of WPP's X-Factor, and serves on the national boards of the Syracuse University Newhouse School of Public Communications as well as the non-profit charity Back on My Feet.While she sees work as personally fun and a bit of an endurance sport, she also is an avid runner, loves cities and making them better, and spending time with her husband, family, and close friends.About UsSteve Dennis is a strategic advisor, board member, and keynote speaker focused on strategic growth and transformation and the impact of digital disruption. He is the author of the bestselling book Remarkable Retail: How To Win & Keep Customers in the Age of Disruption and the forthcoming Leaders Leap: Transforming Your Company at the Speed of Disruption , which will be published in April 2024 and is now available for pre-order at book retailers everywhere. Steve regularly shares his insights in his role as a Forbes senior contributor and on social media..Don't forget to join Steve's new Linked Group for his new book.Michael LeBlanc is the Founder & President of M.E. LeBlanc & Company Inc and a Senior Advisor to Retail Council of Canada as part of his advisory and consulting practice, a keynote speaker around the world and consumer growth consultant. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience, and has been on the front lines of retail industry change for his entire career. Michael is the producer and host of a network of leading podcasts including Canada's top retail industry podcast, The Voice of Retail, plus Global eCommerce Leaders podcast, and The Food Professor , Canada's top food industry podcasts and one of the top management podcasts in the nation according to Apple, with Dr. Sylvain Charlebois. You can learn more about Michael on LinkedIn. Be sure and check out Michael's Last Request Barbecue, his YouTube BBQ cooking channel!
As agências de publicidade são uma das engrenagens mais importantes do marketing. Mas elas ainda fazem parte da cultura brasileira? O programa Mídia e Marketing desta semana conversa com Karina Ribeiro, CEO da agência VML. No papo, Karina fala sobre as mudanças recentes do mercado publicitário, que foram aceleradas pela fragmentação das mídias, sobre a transformação cultural das agências e sobre o desafio de unir equipes proveniente da fusão entre VMLY&R e Wunderman Thompson, duas das agências mais relevantes do setor. "As agências de publicidade têm a obrigação de acompanhar as mudanças da sociedade. Se eu não fizer isso, não entrego trabalhos relevantes e não mexo no ponteiro de vendas do cliente".See omnystudio.com/listener for privacy information.
In this podcast we discuss how leading business create an AI mindset and how to overcome technical AI challenges. About Arun Kumar:Arun Kumar, EVP, Data & Insights at Hero Digital With over a decade of experience delivering analytical customer experience solutions, Arun believes organizations need to combine technology at scale with the power of human insight and empathy to develop meaningful, relevant, and experience-based relationships with constituents. He has led teams for some of the top agencies in the world including Wunderman Thompson, and Publicis Sapient. Arun has helped build multi-channel touchpoints and direct-to-consumer strategies for brands like The American Red Cross, Bose, Carnival, Newell Brands, and TD Bank.Social Links:LinkedIn: https://www.linkedin.com/in/kumararun/Hero Digital author page: https://herodigital.com/insights/author/arunkumar/You can follow Maribel at: X/Twitter: https://twitter.com/maribellopezLinkedIn: https://www.linkedin.com/in/maribellopezYouTube: https://www.youtube.com/c/MaribelLopezResearchHashtags: #AI, #BusinessStrategy #AIEthics #AIGovernanceHere is a link to the Hero Digital AI Readiness report: https://herodigital.com/insights/ai-readiness-report/
In October, WPP shook the industry with news that it would merge VMLY&R with Wunderman Thompson, creating what it called the world's largest creative agency, staffing roughly 30,000 people. Jon Cook is at the forefront of this new agency, leading it as global CEO alongside former Wunderman Thompson CEO Mel Edwards, who is now global president of VML. The vision is to have a connected offering across three buckets — brand experience, customer experience and commerce — that provides a scaled solution across the globe. But there's much work to be done, such as integrating two cultures — which were both themselves the product of mergers in 2018 — as well as connecting back-office functions, processes and tools, all while continuing to service clients.In this episode, Cook gives insight into his vision for VML, shares how the merger is going so far and offers a peek at what's to come in 2024.Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. Hear Jon Cook speak at Convene: Creativity Converged in New York City on February 27. Get your tickets! campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.
Consumers are expected to spend more than $200 billion this holiday season, up 4.8% YoY, according to Adobe, despite ongoing concerns around inflation and the economy. For VMLY&R Commerce, the focus is on helping its clients get in front of these shoppers in creative ways on their holiday shopping journeys. With the season starting earlier than ever, thanks in part to annual shopping holidays such as Amazon Prime Day, and more commerce channels than ever to navigate, brands and retailers are working in a much more complex ecosystem than the days of in-store Black Friday sales.In this episode, Tyler Murray, U.S. CEO of VMLY&R Commerce, chats about how the agency is leaning into creativity in transactional spaces to help clients make the most of the holiday season. He also alludes to the future of commerce at VML, the new entity formed from the merger of VMLY&R and Wunderman Thompson.Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. campaignlive.comWhat we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.
VML CEO Jon Cook on how the agency came up with Wendy's now iconic social media presence, the innovations he hopes to see in the streaming ad space and commerce on Instagram. Episode TranscriptPlease note, this transcript may contain minor inconsistencies compared to the episode audio.Ilyse: (00:01)I'm Ilyse Liffreing. AndDamian: (00:02)I'm Damian Fowler.Ilyse: (00:03)And welcome to this edition of the current podcast.Damian: (00:10)This week we sit down with John Cook, the newly minted global CEO of VML.Ilyse: (00:16)VML is the new name for what is now one of the world's biggest creative companies. It's the result of WPPs merger of two of its creative agencies, Wunderman Thompson, and VMLY and R. The new company will employ 30,000 people in 64 markets.Damian: (00:34)WPP says, the merger is about simplifying business and unlocking scale for its clients, which includes blue chip companies like Colgate, Palm Olive, Dell Ford, Microsoft, Nestle, and Coca-Cola.Ilyse: (00:45)John Cook joined the agency back in 1996 when it only had 30 employees, which back then was just called VMLA full circle moment. He starts by telling us about the significance of the merger announced in October.Damian: (01:00)And one note, the first part of this podcast was recorded live at advertising week, New York. So John's audio changes a few minutes into the podcast.Jon: (01:11)I think it represents a reaction to, um, to several things, a reaction for holding companies like WPP to be simpler and easier to access. These are, these are two great companies within WPP, but they're two big companies. And that that can create confusion or complexity in within WPP. I think we've always simplified that well, but this takes that to the next level. This is a radical move in terms of simplicity. So I think it represents the thirst that marketers have for a simpler holding company landscape. A simpler WPP absolutely does that. It represents, I think, I think a statement about where the future of marketing is going. That a lot of people are pursuing you on one level. You've got consultants, you know, big consultancies pursuing creativity and trying, they're trying to acquire it, hire it, build it, and, and all having various levels success with that.Jon: (01:57)This represents a move to have the scale of some of the biggest consultancies, but with a creativity that I think a lot of them are really trying to have. We will have that right from the beginning. It represents, uh, a statement about where a lot of advertising agencies who are trying to stay relevant are going, meaning a lot of advertising are fantastic creative organizations, but they're all grappling with how do I add commerce, CRM, loyalty, technology, data. We have all that. When you put these two things together, what what I hope, and I think what we hope is that we are jumping right to that place where ad agencies and consultants are both trying to go from two different directions. We go there right now from the jump globally with, uh, two companies that already know each other really well, and it's a lot easier to say.Damian: (02:38)And so in, in, in effect, it's driven by the changing economics of advertising.Jon: (02:43)Yes, I think I I don't think it's solely driven by the change, the economics of advertising. I think there are economic advantages to being simpler. 'cause you can, you can be more efficient in, in how you deliver your, your agency. You can be, you know, and you can offer a lot. But I think it's, I think it's more driven by a fusion that marketers are looking for, not to speak for all marketers, but I think they struggle with how do I get brand storytelling and the the stories I wanna tell my by brand? How do I get that closer and closer to my product, the customer experience? And if I've got that right as a marketer, how do I then put that closer to the way people buy my product or transact or make a commitment to me as a brand? We're not perfect, and it won't be perfect right off the bat, but we have a really good chance to be the agency that can unite brand experience, customer experience, and commerce. Those three things aren't in our ingredients because they're fun or because we like those words, they're in our ingredients because that's the trilogy that marketers are looking for to, this is the absolute answer. For some peopleDamian: (03:41)May be a little bitJon: (03:42)Sad about sayingDamian: (03:43)Goodbye to some of those famous, famous names.Jon: (03:45)Like,Damian: (03:46)WhyJon: (03:46)And notDamian: (03:46)What, what do you say to those people?Jon: (03:48)I'm obviously in the camp of believing that evolution and simplicity is necessary to, to, to kind of go forward, but I have a ton of, um, respect and empathy for the fact. There's a lot of, uh, big brands that have built this to this place that we, that we are in now. And I think all you can do as a leader is just do two things. You can respect the heritage. It's not just heritage for heritage sake, heritage of capability. There is greatness in all those companies. It still exists in each of those companies in the, in the new company. As much as we're gonna respect that heritage and, and, and use all those ingredients to build our capability, at some point we have to make it about the future. So it's about informing the future with, with all that heritage. So it's, it's not just heritage for heritage sake, it's heritage to inform a, a future. And that's a responsibility we have to, um, you know, you know, in any company, but certainly an agency, you're trying to create a future for people to do what they want to do, and you have to make decisions about what gives you the best chance to do that and do that powerfully. And this does that.Ilyse: (04:47)Now, we, as both previous journalism majors find this really interesting that you actually started your career as a journalism major at the University of Missouri in 1993. In 2018, you delivered even the commencement address at the School of Graduation Ceremony. So I'd love to know what words of wisdom you shared about like what journalism really meant to you and maybe how it has even like shaped you as a marketer. Uh,Jon: (05:14)I had worked at Disney World for a while, and I remember some of, some of the advice I gave was, you know, you're, you're journalists and it's all about facts and, and, um, you know, this story, but it said, never lose in, in all the story and all the facts. You know, never lose the ability to add some pixie dust to things. Uh, especially those of you who are going into strategic communications. The meaning that, you know, we should be the exciting part of someone's day and, and the, and never lose the idea of what Disney World does, which is they exceed these already crazy high expectations. And what can you do in your career to bring your own pixie dust to every situation? So any interaction with you or your brand has that pixie dust. And I think journalism today, it's, it's even more critical to have a little bit of a brand and to have a, an expectation that a journalist has a, has a point of view and has a brand and, and, uh, like it or not. That's, that's, that's critical.Ilyse: (06:02)Beyond that, do you have like a guiding like set of principles that you adhere to maybe even keeps you up at night?Jon: (06:11)It's pretty easy, which is just show up and follow up. It's served me well. The gravity of how you show up and how you follow up changes through the years. But it, in your early in your career, it might just be, Hey, be at meetings, be present, be in the office and follow up. Be the one who you people count on to when you're in a meeting, something happens as you become the, you know, like ACEO of a company. Your show up is more than just being there. Your show up is presence and, and bringing gravitas and bringing trust to a situation, you know, and I think we all can use the positions we have to, to show up and follow up at different levels, but show up and follow up and just keep that advice going.Damian: (06:45)What's interesting about your role as a, as a creative person is that interactivity, and you mentioned you were with the world's biggest brands, including Coca-Cola, Colgate Palm, olive Ford, Microsoft, the US Navy even, and, and Wendy's, you know, can you tell us a little bit more about what makes for a winning brand campaign? You know, obviously that pixie dust is, is part of it,Jon: (07:07)This will sound cliche, but finding that cultural resonance, the cultural relevance, the cultural interaction point that that makes a campaign go from being an announcement or a set of awareness to something that someone can participate in. And I don't just mean content co-creation, but I mean something that enters, enters people's lives and, and becomes part of them and or makes them feel something and take an action. Wendy's is a, is a long time great client, we've worked for 'em for 10 years and Wendy's was always kind of an old fashioned, maybe your grandfather or grandmother's brand, and we said, let's give Wendy a voice. Let's give her some sass invented this idea of, of how much sass Wendy would have, would be different by medium and by channel, but she would always be a little sassy to the point where then online when and on social media, Wendy would start to, to roast people.Jon: (07:52)Meaning kind of take take aim at somebody and not in a, not in a mean hearted way, but this idea of roasting someone. I say all that to say that it became as elaborate as we invented a, a national roast day holiday where then now every brand or a lot of brands around the world then on that day write Wendy and say, roast me. You know, so it might be Aflac saying, Hey, Wendy's roast me, and then Wendy, our, our Twitter will come back with a picture of a, you know, a cooked duck to add to that, that we are, Wendy's is a person, Wendy's is a, there's a name in the name. So we would be remiss not to have some personality, and then we'd be double remiss not to have personality that had some zing to it. So then you establish, okay, here's a place that can be believable. And I think it was also kind of a position that allowed Wendy's to be ageless. You don't know if Wendy's what age she is really, and we could, we could attach a personality that could kind of flex be a little more, a little more SaaS on Twitter, a little friendlier Wendy on Pinterest and everything in between. And it gave us a lot of flexibility. So yeah, it was, it was coming, there was an opportunity space in the market and we just totally filled it and we stayed with it for a decade.Damian: (08:55)How do you sort of like know when you've got your finger on something, how do you stay there? How do you stay relevant? How do you keep up with what's going on in the culture?Jon: (09:05)Oftentimes there's a, there's an interaction with a brand that's unintended or emerges organically. The more brave or the more aware brands are, are tapping into that. You see some of the work for Ford right now in the US is all about being from America and doubling down on America, but the level of volume that they were seeing online, the level of volume they're seeing and the passion out there, that's, that's something we need to not just respond to in social, but but double down into. And I think it's a good example of listening and, and, and kind of taking the cue from the way people are interacting with a brand.Ilyse: (09:36)Um, and obviously you've been in this career for like three decades now. To what extent has the nature of digital media changed anything for, for instance, I know creativity is definitely still premium, but there's such a different cadence to the ad calendar these days. Um, could you talk a little bit about that?Jon: (09:56)Spending time with a brand, entertaining yourself, educating yourself and shopping have all come together into one paradigm for each of us, no matter how the platforms evolve? That's what's the most exciting thing to me. And it's, it's actually how we're trying to build the agency. Because if you think about your own behavior, let's just take Instagram for example. You're, you know, you're, you're going to Instagram probably to entertain yourself. You end up buying something whether you need it or not. You're, you're gonna buy something you've educated your best self about a brand you didn't know. And you've gone deep on a whole new cultural thing that came into your life. You just went there to, to kind of kill time. And I think 20 years ago, my advertising moments were my ad moments, my shopping was my shopping. And I just love, I mean I I I'm sure you both experience this, it's, it's all coming together.Ilyse: (10:36)Why is following consumer behavior in this way connected to building a relevant agency? I know your tagline is all about like connected brands.Jon: (10:46)If you follow that trend, the idea of those things converging, you would build your agency completely different. And so a couple years ago we invested heavily in something that's not in a lot of ad agencies. This is just one example, but deep, deep global commerce and shopping capabilities. And so I, I hope we're doing it the right way, but that investment in an agency, an ad agency is uncommon. The reason we did it is the answer to your question, which was, if the way we're telling a brand story or inviting people to experience a brand is gonna quickly meet the ability, if we do our job on that, we're gonna have somebody wanting to make a commitment to that brand by buying something, joining something subscribing to something. And it's amazing, it took this long for people to realize that if you do a good enough job in your brand communications, you're going to have somebody who wants to, to take an action. So as agencies, I think we should be building in that, that capability. Other agencies may look at a different way, but if it's a quest for relevance, I don't think you can be a relevant agency without the ability to both tell the story and then complete the task of of, of being able to transact.Ilyse: (11:48)What about when it comes to like, streaming and like connected tv? How are you guys looking at that channel?Jon: (11:54)One way that we're really hoping happens is that those channels get way more advanced than they are right now about the way that advertising could be present. So Netflix, you know, would, would now sell a, an advertising model where you can pay a premium amount of money to have advertisement as the advertising agency or the story creators. Where I think we're lacking and we would like to see the biggest progress there is being way more creative with the formats you're able to to, to do. So I, I'm hoping as streamers get more and more into advertising, they're not just plopping 32nd TV formats on the front of, you know, a show you might watch on Netflix or just interrupting it four times throughout the hour for 62nd TV spots. There will be a huge miss. I do think a lot of 'em are going that direction first because it's just the nature of what's easy and convenient. But there will be a streaming platform that will break that up and allow brands to tell stories in a unique way and, and create entertainment on their platforms that lives next to that will be the, the platform that I will love. And that's what we're keeping our eye out for.Ilyse: (12:52)What about, um, when it comes to like shoppable ad formats on streaming, do you feel like there's a future there? I know it's kind of seems to be gaining some speed.Jon: (13:01)I was watching Billions the other day of shows, you know, I dunno if you watch billions or not, but you can actually go in and then see everything. 'cause you know, you liked that show for the, the glamor of all the, the clothes and the, you know, the, the cool settings and then you can kind of go in and see what everything costs that particular character and you're not able to then go buy it yet, but that next step would be able to go buy it or find out. And a lot of the stuff on there is pretty dreamy in terms of price, but as you could do that for things that pro that cost any amount and actually go see what everybody's wearing, this, this exists, it's just not mainstream yet. But I I love that idea. I think it's to where you're, where you're taking that question. I love the, the future there.Damian: (13:36)I'm wondering if there are any themes in advertising that sort of are changing with the culture and the digital culture too. I mean, we've had an important shift, you know, recently with brands marketing with Purpose. I'm kind of very interested in that relationship, you know, the underlying zeitgeist in a way and how that finds its way into ads. Is there anything that you've noticed that we could, we could put our finger on and say that's very nowJon: (13:59)Advertising agencies or brands? The word storyteller gets thrown out really liberally, you know, like it's, it's such a sexy word and it sounds really cool, but often I look at the work of our industry and including our own agency sometimes, and you're not really telling stories sometimes we're not living up to the sexiness of that word. The better brands are starting to, to truly tell story. I mean literally tell stories by creating content and creating entertainment and creating that right balance between, um, being entertained and, and getting across brand principles. And when you do that, you create something entertaining enough to hold a consumer's attention, then you've kind of earned the right to be as purposeful as you're, as you're describing the trend, you almost have to earn your right as a brand to talk about your purpose by creating a, a forum of something gripping and entertaining or, or compelling to then put that purpose through. Because I think purpose without that comes off a little preachy, uh, a little self-serving or a lot self-serving.Damian: (14:55)I I saw a new Kantar study recently that highlighted the importance of humor in advertising and said that after several years of super serious heartfelt purpose-driven ads, humor is making sort of welcome return. How and wise humor such an important brand building tool.Jon: (15:09)I mean, candidly, I, I, first of all, I miss humor. I think that notion is correct. I don't think it's coming back fast enough though. I think the, the industry advertising industry has so many award shows and so many award platforms, and I, I love that it's a chance to get your work out there, creates great work, creates great community, creates great awareness of the great work that agencies are doing. But some of it has gotten a little bit to the point where the best way to grip a, a jury or to grip somebody judging work is to do something that makes you cry or that makes you feel, uh, like you're saving the world. And so the work tends to go that way. It's really powerful, but that just, it just doesn't lend itself to any humor. It's the, the everybody taking themselves so seriously trying to create work that, that saves the world. I'm all for saving the world, but can we have some fun while we're talking about that? And I think, I think award shows in general, I'm not, not talking about anyone in particular need to do a better job of rewarding humor.Ilyse: (16:05)In 2022, you had a near death experience and as you told Adweek, you called it a story of either angels or coincidences. Can you tell us what happened and how it changed you?Jon: (16:20)Really healthy heart, really healthy, um, generally speaking and was running one night and, and basically died for eight or nine minutes without a pulse, uh, because of, um, a real freak show arrhythmia that I'd had for two weeks without knowing it. Just real, nothing hereditary or genetic about me. Just an odd thing, a very rare thing that happens to me. I was running at seven 30 at night on the street where there's not many people, but that particular moment, um, among other people, a uh, cardio doctor drove by. Like, like I told Adweek in that story you're talking about, if you had to write up who would drive by when you were dead with a heart thing, who would you want to drive by? Literally the exact description of who I'd want was this, um, cardio doctor who was, by the way, was coming home two hours early that particular night to see his brother who was in town and happened to be driving by still in his scrubs.Jon: (17:09)It's, it's just awesome that he, that he did that. The coincidence or the angel thing, somewhere in between all that was this guy stopping and not only, not only stopping somebody who stopped and used the skills that they possess, because what I've learned since it's one thing to know CPR, but there's a whole other level of then the bravery that it takes to notice somebody down to go use that CPR you've probably actually never used in your entire life. Put your hands on somebody's chest, crush their sternum, put your mouth on their mouth. It all sounds really good in the textbook. It all sounds good in the class, but somebody actually has to go do that. And then because somebody did that, you know, I'm still here.Ilyse: (17:44)How would you say though, that it has like, changed your life since that incident?Jon: (17:49)If you think about any friendship family member you have, if you just stop right now and thought, what was my last interaction with all them, you know, would it, would it be the right place with every relationship that was important to you? It's probably not, it's probably a fight with this person, probably a, a Matt experience with this person. Probably maybe a, I love you to, to this person, but it would be a mixed bag. Not to be too dramatic, but it really makes you think, man, what if I did die right there that, you know, and my daughter, my third daughter hadn't seen her in two months, or one of my daughters I saw the week before and had the best weekend we've ever had, you know, and everything in between makes me really think every now and I do take a quick inventory about where I am with every relationship and, you know, may maybe it forces you to say something that you wouldn't normally say in a good way or appreciate somebody a little bit more. I have determined it's way more fun to be alive than dead. That's my other takeaway, .Ilyse: (18:37)And that's it for the current podcast. Stay tuned because next time we'll be speaking with Beverly Jackson, the VP of Brand and product marketing at Zillow,Speaker 4: (18:48)Going where our customers are and having a conversation with them in a way that's meaningful to them breaks through and it sort of disrupts the expectations of who we are and what they want from us. The currentDamian: (19:02)Podcast is produced by Wonder Media Network. Our theme is by loving caliber. And the current podcast team includes Chris Brookley and Kat Vessey.Ilyse: (19:09)And remember,Jon: (19:10)Never lose in, in all the story and all the facts, you know, never lose the ability to add some pixie dust.Ilyse: (19:16)I'm Ilyse. AndDamian: (19:17)I'm Damian andIlyse: (19:18)We'll see you next time.
Bringing you the biggest news from Advertising Week New York, The Current Report's Damian Fowler discusses the recent formation of VML, which merges Wunderman Thompson and VMLY&R, with the new company's Global CEO Jon Cook. Plus, we explore hot topics from the annual event with Butler/Till's Chief Strategy Officer Scott Ensign.To read the full stories included in this episode:WPP Merging VMLY&R With Wunderman Thompson: https://www.wsj.com/articles/wpp-merging-vmly-r-with-wunderman-thompson-37ec147bThe link between AI and CTV, Netflix's bid for live sports, and more from Advertising Week NY: https://www.thecurrent.com/netflix-advertising-ctv-ai-netflix-sports-streaming-mediaKroger to measure the carbon emissions impact of its retail media network: https://adage.com/article/marketing-news-strategy/kroger-measure-carbon-emissions-impact-its-retail-media-network/2523146The New York Times quietly brought programmatic ad buying back to its app after digital ad revenue declined: https://www.businessinsider.com/the-new-york-times-is-reintroducing-programmatic-app-ads-2023-10
On this week's episode, the PRWeek team is joined by Carol Cone, CEO of her eponymous organization, Carol Cone on Purpose. Topics include:- Wrapping up PRDecoded and the 2023 Purpose Awards;- Lisa Ross' exit from Edelman;- ESPN's Chris LaPlaca retiring after 43 years;- Remembering Salient Global CEO Bryan Specht, who died earlier this month;- Target's corporate affairs changes;- The latest people moves;- Holding company news, including Omnicom's Q3 PR numbers and WPP's merger of VMLY&R and Wunderman Thompson;- And the continued conflict in Israel and Palestine. Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek www.prweek.com
Rani Patel, co-founder and managing director at Calling; Ete Davies, chief operating officer at Dentsu Creative EMEA; and Sharon Lloyd-Barnes, commercial director and inclusion lead at the Advertising Association, discuss Black History Month.Patel highlights the need for agencies to bring in "new thinkers" among black women – a pool of talent that she believes is "untapped". Davies added that the industry needs "lateral thinking" now more than ever, particularly in the creative space because it's being challenged on it's value. Lloyd-Barnes talks about the Ad Association's All In Census findings.Meanwhile Campaign's creativity and culture editor Gurjit Degun and reporter Shauna Lewis discuss the Wunderman Thompson and VMLY&R merger and results from Campaign's Faces to Watch survey.Further reading:‘Why now?': analysts react to Wunderman Thompson-VMLY&R mergerFaces to Watch: what rising talent wants from adlandAll In Census results: sexism wanes as minority representation improves Hosted on Acast. See acast.com/privacy for more information.
In this episode of The B2B Marketing Podcast, Editor-in-Chief and Co-Founder of B2B Marketing, Joel Harrison, spoke with Virginia Alvarez, Head of Insight and Effectiveness EMEA at Wunderman Thompson Data about the agency's notion of ‘inspiration' as something quantifiable, and which brings significant value to a brand. They also discuss Wunderman Thompson's recent list of 100 of the world's most inspirational B2B brands.
No matter how much we'd like them to stand still for just one freaking minute, consumers keep changing. And its really crucial for you to keep up with their moves, or better yet, anticipate them, in order to drive innovation on the digital shelf in the right direction. That's why the smart folks from Wunderman Thompson Commerce & Technology have put out their 7th Annual Future Shopper report, and their Head of Innovation, Naji El-Arifi, and Hugh Fletcher, their Global Marketing Director and Thought Leadership Lead, joined the podcast to give us the highlights of where shoppers are headed. I must warn you, Space Commerce comes up.
In this episode of 5to9, I had a chat with Alaina Andreozzi, a fractional CMO, a Pizza Aficionado, and a super networker.Alaina rose through the ranks in account management at agencies like Wunderman Thompson, R/GA, and Suma Brands. Ultimately she realized she wanted more flexibility and is now a fractional CMO for Haldi - a personalized clean skincare brand and Aavia - a mood and period tracker. She's also the co-founder of Pizza Wine - a sparking red wine best paired with pizza! We talked about what prompted her to leave a good career, being unafraid to name what she wanted (even when it didn't make any sense), her path to being a fractional CMO, what is fractional work, pitching it to clients (who usually aren't looking for it), building your network, her "work-pie" and more!This is Alaina Andreozzi for 5to9.
The digital shelf is a part of the business that can have tremendous impact on both the top and bottom line, but also an area that still requires considerable investment to realize the full value potential. That makes your relationship with your finance business partner intensely critical for you to get both the flexibility and the support you need to build for efficiency and performance, with agility. Mark Koster, Digital Shelf Strategist and Ilse Goverts-Van Kesteren, Lead Business Consultant, at Wunderman Thompson joined the podcast to unveil the key findings from some new research on how digital shelf leaders are collecting the right data to demonstrate value realization, not just value targeting, in order to secure budget flexibility and a omnichannel view of the true impact of your digital shelf investments.
The third episode in a series with the B2B Institute at LinkedIn on a concept called Promise to the Customer. In this episode we go beyond the research to look at some real-life examples - two marketing initiatives that have a Promise to the Customer at their heart. WARC's David Tiltman speaks to Jason Carmel, global lead for creative data at Wunderman Thompson, Rachel Kerrone, director of brand and marketing at Starling Bank, and Jess Lovell, founder and CSO at Wonderhood.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
More than 40% of online spending post-pandemic is taking place on ecommerce marketplaces, according to Wunderman Thompson's Commerce Future Shopper Report. Marketplace platforms have been instrumental in the creation of new ways online buyers and sellers connect in a global marketplace, enabling seamless transactions for small businesses and large alike. Selling on marketplaces brings its unique challenges, as each has its own processes and product data requirements. In this episode we talk to marketplace commerce specialist eCommeleon, sharing advice on how to approach marketplace selling and how their platform reduces manual effort and improve data quality.
As we arrive at the midway point of Redefiners Season 3, we wanted to take a moment to reflect on the key takeaways and insights our guests have shared with us so far. This season's episodes have covered several critical topics leaders are facing today – leadership and culture, sustainability, technology and transformation, innovation, and managing uncertainty and change. In this episode, Clarke and Nanaz take us through some highlights from this season's conversations with guests including: Svein Tore Holsether – President and CEO of Yara International Dr. Ngozi Okonjo-Iweala – Director-General of the World Trade Organization Feike Sijbesma – Honorary Chairman and former CEO of Royal DSM Will Guidara – Renowned restaurateur and author Kat Cole – COO and President of Athletic Greens Max Hollein – CEO and Director of The Metropolitan Museum of Art Emily Chang – CEO of Wunderman Thompson's West Coast Region Chris Voorhees – Co-founder and Chief Product and Technology Officer of First Mode Ram Charan – Renowned author, advisor, and corporate sage If you want to hear more from one of our Redefiners guests, you can listen to any episode from Season 1, 2 or 3 at https://www.russellreynolds.com/en/insights/podcasts/redefiners-overview.
How can CMOs go beyond demand generation and help drive business strategy? What do they need to understand about, and share with, their CFOs? And how on earth can they quantify the returns on their brand investments? Listen to this episode to hear from marketing leaders at Oracle, SMART Technologies, Wunderman Thompson, and the Wharton School of the University of Pennsylvania.
Shelly Heinrich, Associate Dean, MBA Admissions and Director of Marketing at Georgetown University's McDonough School of Business, discusses what makes the Georgetown MBA unique, the school's admissions process, career opportunities and more. Topics Introduction (0:00) Program Highlights - What Makes the Georgetown MBA Unique? (3:30) Georgetown MBA Admissions & Scholarships - How to Improve Your Chances? (23:00) Career Opportunities at Georgetown - What to Know & How to Prepare (45:00) About Shelly Shelly Heinrich is Associate Dean of MBA Admissions and Director of Marketing for Georgetown's University McDonough School of Business. Previously, she worked as a Client Services Director for Wunderman Thompson and Young & Rubicam. Shelly got her EMBA from Georgetown and her Masters in Education from the University of Texas at Austin. Show Notes Georgetown MBA Episode write-up and snapshot/stats of Georgetown MBA: https://touchmba.com/georgetown-mba-program-admissions-interview-shelly-heinrich Get free, personalized school selection help at Touch MBA: https://touchmba.com
In this episode, Code3 co-hosts Shalanna Clark and Ashley Harris chat up Emma Chui of Wunderman Thompson to explore the seemingly unavoidable prospect of every brand becoming a wellness brand in the future and how they can benefit from the pivot.
In this episode, Code3 co-hosts Shalanna Clark and Ashley Harris chat up Emma Chui of Wunderman Thompson to explore the seemingly unavoidable prospect of every brand becoming a wellness brand in the future and how they can benefit from the pivot.
Considerados entre los mejores creativos del mundo hoy son los Global Executive Creative Directors de Wunderman Thompson., ganadores el Grand Prix de Innovación en Cannes Lions 2021 y catorce Grand Prix en los principales festivales de la industria. Han sido dupla durante 15 años para algunas de las agencias más hot de Argentina como VegaolmosPonce, Del Campo S&S y BBDO.Esa noche hablamos de cómo inició su matrimonio empresarial y cuál es la chispa que ha mantenido la llama del equipo los últimos 15 años.Platicamos el cambio radical que implica ser directores creativos globales de Wunderman Thompson y los desafíos de proyectos interdisciplinarios de clientes tan poderosos como Coca Cola.Conversamos el detrás de cámaras del contacto con una Bruja en Saatchi que le dio un toque de magia a la creatividad.Hablamos de una de las ideas más difíciles que tuvieron para Rexona, donde el diseño inclusivo fue el territorio fundamental. Platicamos del impacto de la tecnología y la creatividad en la innovación de las marcas y la sociedad.Cerramos con la preparación de la mente y el hígado previo a Cannes y la importancia de darse el espacio para festejar los logros. Visítanos en https://www.elmartinez.net/ y suscríbete en Spotify, Apple Podcasts o donde lo estés oyendo ahora. Síguenos en FB o IG @elmartinezpodcast Hosted on Acast. See acast.com/privacy for more information.
Climate change is one of the most important topics of our time. Wunderman Thompson, in partnership with climate tech company Vaayu, offers clients the capabilities to drive responsible consumption across channels. Join Ashton Hubbard, Sustainable Commerce Director for Wunderman Thompson and Nam Sandhu, Co-Founder and CEO of Vaayu for an important conversation highlighting the tangible and real-time opportunities available for retailers and brands to deliver against their environmental commitments.
How do the latest developments from Tesco Media & Insight Platform, powered by dunnhumby, push the channel forward and how are they helping connect above-the-line campaigns to the in-store experience?As we head into a year of tightened consumer spending and overall uncertainty, marketers are looking for ways to manage risk while also delivering customer value and powering brand growth.Could retail media be part of the solution?Tesco has been partnering with brands on retail media for more than a decade and is set to expand its product portfolio extensively this year with new product and partnership opportunities that can better support brands to connect with their customers no matter where they are in their journey from sofa to store.Brand marketing teams and agencies are increasingly recognising the opportunities offered by retail media, and how they can take advantage of Tesco Media & Insight Platform's customer-first approach.#PartnerContentCampaign's commercial editor Suzanne Bidlake is joined by Uche Ofili, head of media agency at Dunnhumby and Kiessé Lamour, global head of media, commerce at Wunderman Thompson to discuss what tangible difference this is making and why retail media - plus powerful first-party customer data - should be on the shopping list for marketers and agencies looking to build brand awareness, facilitate more relevant conversations and drive sales in 2023. Hosted on Acast. See acast.com/privacy for more information.
Argentina is one of the countries with the highest rates of inflation in the world - currently hovering at close to 100%. The nation is also one of the countries with the biggest population of crypto enthusiasts. In this environment, digital currencies can be perceived as a safer bet than the peso. This popular enthusiasm for digital tokens has faced pushback from the country's central bank. But ever since the crypto winter has stepped up volatility, and exchanges like FTX collapsed, many Argentinians likely feel squeezed: with fewer ‘safe' places to protect their life savings from inflationary pressures. Bloomberg's Nacho Olivera Doll reported on a recent study by Buenos Aires-based Wunderman Thompson - it found that nearly two-thirds of the nation's crypto investors use digital currencies as a way to protect their savings. He joins this episode to discuss. Subscribe to the Bloomberg Crypto Newsletter at https://bloom.bg/cryptonewsletter See omnystudio.com/listener for privacy information.
Welcome to season two of WPP's Metaverse and More Academy Podcast. Season one episodes provided introductions to the spectrum of Web3 and metaverse topics. In season two we dive into real world applications, examples, and use cases leveraging all of the tools, technologies, and platforms that make up this emerging trend. This episode's host, Andy Hood, VP of Emerging Technologies at WPP, meets with Justin Peyton, Chief Transformation and Strategy Officer - APAC, at Wunderman Thompson, to examine how community and loyalty is the growth engine for Web3. Together they discuss the emergence of community and loyalty schemes and the new use cases that are emerging. Justin outlines what brands should do to prepare for “wallet aware experiences” and what he is excited about in 2023. Brand illustrations in the conversation include Starbucks, Yves St Laurent, and Snoop Dogg. Starbucks Odyssey waitlist Yves St. Laurent Beauty Web3 Debut (NFT Evening) Snoop Dogg (Crypto.com NFT) Thank you for listening! We hope you enjoy this episode. #wpp #NFT #web3 #WundermanThompson #yslbeauty #SnoopDogg Please “Share” with others and “Follow” us to stay abreast of each new episode. Click here for more information about WPP, the creative transformation company.
Today on Journey Map, we're joined by Ari Elkouby, Chief Creative Officer at Wunderman Thompson Canada. In this episode, we talk about the co-op placement that gave him the foundations for his career, what it takes to be a good leader, and the benefits of big change in an organization.Learn more from Ari and Wunderman Thompson Canada:Visit Wunderman Thompson Canada: https://www.wundermanthompson.com/ Connect with Ari: https://www.linkedin.com/in/ari-elkouby-1369117
We've got a little holiday feed drop you today. I know many of you may not pick up the podcast player during this yule tide season or even on until the New Year, but if you're like me you get through the festiveness and overeating and need a little alone time with a good podcast. Of course many of you will be traveling … perhaps with family or alone to see family. Some of you will be driving for a considerable distance while the kids zone out to their devices or DVDs in the back. So, an episode like this has some utility for you. Today, I'm going to share with you an episode of The Fuel Podcast with Keith Smith. It is perhaps the finest podcast out there devoted to agency new business. It's supported by The Advertist, which is a new business development resource based out of the United Kingdom. But the strategies, ideas and conversations Keith discusses in the show are perfectly appropriate and relevant for agencies anywhere in the world. In fact, a lot of the conversations had on The Fuel Podcast are global in nature, including the one you'll hear today. I'm sharing with you the Christmas bonus special of the show which dropped on its main feed just a couple of weeks ago in which Keith interviews legendary creative strategist Paul Grubb. His current position is as regional creative director at Wunderman Thompson in Bangkok, Thailand. One of his charges is running Ford's business across Asia. His career has included being a partner in Duckworth Finn Grubb Waters. They were one of the UK's most respected and successful independent agencies of the 1990s. He also ran the Unilever business across Asia for Lowe Worldwide for sometime. . Now, the Fuel Podcast is quite different from Winfluence in that Keith goes in deep on a number of topics with his guests without a lot of concern for a time limit. Some of the episodes of the show can go 90-minutes, up to two hours. But there's so much goodness and insights to be had there, it's worth the time, if you can make it. Hopefully, you can with this episode. It runs about an hour and 20 minutes. You'll get all of it as recorded … no commercial interruptions. If you like it, jump over to thefuelpodcast.com and subscribe. The Fuel Podcast is also one of our sister shows on The Marketing Podcast Network, so you can find it there … that's at marketingpodcasts.net. Enjoy this feed drop holiday treat from Keith Smith and The Fuel Podcast. I'll be back with a new episode of Winfluence on Monday, as usual. Learn more about your ad choices. Visit megaphone.fm/adchoices
Virgile Brodziak, directeur général de Wunderman Thompson France, était l'invité de François Sorel dans Tech & Co, ce jeudi 15 décembre. Il a abordé les expériences innovantes sur le métaverse, basées sur les technologies Web3, sur BFM Business. Retrouvez l'émission du lundi au jeudi et réécoutez la en podcast.
This week we're looking at some of the wisdom of one of the greatest writers about advertising there is – Jeremy Bullmore. Here to guide us to his best thinking we have Alex Steer, chief data officer, Wunderman Thompson, and Sarah Walker, global CMO, Essence MediaCom. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
On this episode of GET TO KNOW YOU, we discuss another thought-provoking topic; ‘How can we build diversity and change the system?'. This week, I'll be sitting down with Keni Thacker. He is the Chief Creative Officer and founder of 100 Roses From Concrete, the premier network for men of colour in advertising, marketing media and public relations. Formerly of JWT New York, Wunderman Thompson, GOLIN and CMG. He was awarded J. Walter Thompson New York Courage Award, one of the 100 people who make advertising great award and the innovator of change award and more. He describes himself as a builder of experiences that are catalysts for social change and understanding. He is known as a man of action. An advocate for creative diversity and inclusion. A true innovator of change and tech guru. A man who will not rest until there is an intersectionality of diversity, culture and inclusion. Where he goes and what he does, will only leave a trail that keeps the doors open for generations coming. Tune in as we discuss 100 roses from concrete, why diverse leaders do not come together, the importance of a diversity writer, technology's role in creating diversity and your role in keeping the door open. Stay tuned to the end of the episode to find out how you can join the conversation on the Get To Know You Café.FREE Exclusive offer: https://tiffenyfarag.com/CreditsMusic- Sara Oliveira Support the show
For marketing, strategy, and the customer experience, consumer data is important for both brands and retailers. But there are major differences in access and context. Explore the history of consumer data, where we are now, and where we're going with Tom Corey, VP Consulting Services at Wunderman Thompson. Engagement, loyalty and transparency are key for both.
Check out upcoming DigiMarCon Digital Marketing Conferences at https://digimarcon.com/events/
Show Resources Here were the resources we covered in the episode: LinkedIn Collective Introducing the LinkedIn Collective: A New Community for B2B Marketers Growth on LinkedIn isn't slowing down Building an iconic brand Alex Rynne on LinkedIn NEW LinkedIn Learning course about LinkedIn Ads by AJ Wilcox Contact us at Podcast@B2Linked.com with ideas for what you'd like AJ to cover. Show Transcript AJ Wilcox 0:00 The LinkedIn Collective, it's a new community that you need to be part of. Here to introduce it as a friend of mine at LinkedIn, Alex Rynne, on this week's episode of the LinkedIn Ads Show. Speaker 4 0:15 Welcome to the LinkedIn Ads Show. Here's your host, AJ Wilcox. AJ Wilcox 0:24 Hey there LinkedIn Ads fanatics! I'm excited to share this interview with you. Alex Rynne from LinkedIn came onto the show to talk about what she's working on, and what she's building inside of LinkedIn's marketing solutions. She has been so instrumental for so many years creating content to help us marketers there internally. And we're going to cover this new community that she's working on, the LinkedIn Collective, as well as insights that she has from internal about which B2B brands are doing the best job of creativity, which I get asked about a lot, as well as tons of insights into LinkedIn's platform growth. So without further ado, let's jump into the interview. AJ Wilcox 1:00 I'm so excited to have Alex Rynne here on the show. Alex is a senior Content Marketing Manager at LinkedIn. I think Alex, you and I go way back. We've gotten to hang out a couple times in San Francisco back when that was a thing, hanging out in person. And I've loved watching your progression there in LinkedIn. I don't know what the structure there looks like for evangelist, but I would call you like the LinkedIn Marketing Solutions Evangelist if I got to give you a title. But, welcome so much to the show. Thanks so much for being on and great to have you here. Alex Rynne 1:29 Thank you so much, AJ, appreciate you having me on. And I appreciate the evangelist title. I'm going to put that on my next review. AJ Wilcox 1:37 You definitely should. Alex Rynne 1:39 So yeah, I've been with LinkedIn for eight years now, all on marketing solutions the entire time. So I've been creating content for marketers, who are reading marketers, B2B marketers, of how best to use our products. And we started create, like back in the Jason Miller days when we were creating content around how to market on LinkedIn. And these books had never been created before ebooks. These are the days of like 100 page ebooks. We don't do that anymore, because no one has time to sit down and read any book that long. But anyway, my career path has kind of grown in a way that now I'm creating a lot of thought leadership content. So we're at top of the funnel unless it like the super tactical stuff. AJ Wilcox 2:20 Oh, that's socool. I love that being your role of being your focus. I do remember the old Jason Miller days where it was create one giant pillar of content. And it was great. I loved downloading those reports. But I have to imagine the 1000s of dollars that went into creating each of those reports. Alex Rynne 2:34 Oh, think about the the lowly editor me having to edit through all of those hundreds of pages. That's who you should really be thinking about. Those were really good days, his whole like big rock concept of creating one really large piece of content and picking off little pieces and keeping the drumbeat going, which is still something that we use in part today. AJ Wilcox 2:53 Do you still think there's a lot of value in that strategy, but maybe not the same way that the editor has to go through and edit 70 pages of the content? Alex Rynne 3:01 Yeah, there's definitely still value in that concept today. It's something that we do right now. Because if you put out one piece of content, you kind of naive to think that your entire audience has seen it like you should be spending, you know, like 20% of your time creating content, 80% of your time distributing content, because if no one sees it, then what's the point? So yeah, I do think there's a lot of value in picking what like category entry points you want to own as a brand. And then keeping the drumbeat going on those and trying not to like over saturate on one topic in particular. AJ Wilcox 3:32 Yeah, makes perfect sense. So when we were talking before about an episode, you told me about something really cool that you're working on right now the LinkedIn Collective? First of all, I'd love to know what the LinkedIn Collective is how US B2B marketers, or how any marketer is going to get value out of it. And I'd love to hear the backstory. I don't want to overload you with too many questions, but love to hear the backstory of how it all came about, and what the overall vision for it is. So tell us all about your baby here. That's so amazing. Alex Rynne 3:57 Absolutely. Thanks for asking. Yeah, the LinkedIn Collective is a brand new community for marketers, B2B marketers specifically, because we figured it's about time that we had a place of our own. And we also feel like B2B is really having a moment. And we saw firsthand at Cannes Lions back in June, when we celebrated the first ever creative B2B lions that were just we're having a renaissance. And we're in the middle of redefining what B2B marketing should look like. And with 82% of B2B marketers, globally, believing that creative confidence is growing, we feel like this is only the beginning. So the point of it is really to amplify the voices of B2B marketers, and rally behind their thought leadership. That's really the driving force behind it. AJ Wilcox 4:42 And I think this is so important, because I'm assuming you feel the same way. I kind of grew up in digital marketing in the days of Google ads, where Google just couldn't give two craps honestly about B2B Because it wasn't as keyword driven. They catered more to B2C, and then Facebook came in and did exactly the same thing. It was like oh, B2C works really well. here. And so B2B marketers, not only did we not get tools or platforms catering to us, but we got ignored. We weren't shared often like, tips, tricks, strategies, we had to figure it out ourselves. We were kind of thrown to the wolves. Alex Rynne 5:12 Exactly. And you kind of still see that a list or B2C stuff B list or B2B stuff. And what I mean by that is, it's like, what can we learn from B2C? And that's all great, but I think what we're doing with the collective is like, what can we learn from the best in B2B? How can we like push and evolve the category further instead of focusing on the A listers and less believing we are the B listers, because we're not. AJ Wilcox 5:36 You know, in fact, I've always been a fan of B2B because we have the large deal sizes. Yeah, when we're good at our job, people make millions when B2C marketers are good at their jobs, lots of times they're making hundreds or 1000s. I'm really proud of B2B marketers. I think we've stepped it up. Yeah, communities like yours are going to help us step up even more. Alex Rynne 5:55 Exactly, yeah, the first campaign that came out of the new content franchise, I guess, I'll call it is around creativity and B2B. Obviously, we had a lot of synergy happening within the company with our first ever B2B creative and B2B award. And one of the things we found is that most B2B businesses are overly focused on performance marketing, ie lead generation, resulting in the deprioritization of creative advertising, which is not shocking. And nearly 80% of B2B marketing budgets are spent on performance marketing or lead generation. But kind of what I'm seeing is the issue with that is that we're deprioritizing human marketing. And we're not prioritizing creativity, which we found that brands with higher emotional engagement, on average acquired like 198x more followers compared to the rest of companies. And we also found that emotion really impacts the lower funnel. So like top emotional brands had up to 44% higher average click through rate compared to the rest of the companies on LinkedIn. So creativity is really important. Emotion is really important. And so one of the things that we're going to really drive home in our next topic around measurement is that brand is really the new performance marketing, especially when we're in the middle of an economic downturn, you should be doubling down on your brand. I feel like most brands, they don't think about the long term growth that you're gonna see with brand marketing, they just want to release all of them. And it's the bottom of the funnel, it's like a worry tactic, rather than a tactic that's going to help them grow their brand over time. Another thing that you can do in the middle of a recession is like releveraging old creative, and then using that extra money that you would have spent on new creative, releveraging old creative that was successful, and then using that money to distribute. AJ Wilcox 7:43 Oh, I love that as a tactic. Not necessarily cannibalize, but go back and get more use out of what you've already created in the past. Alex Rynne 7:50 Absolutely. I think a lot of brands think that they have to continually recreate and renew, but not necessarily. I mean, we go back and update a lot of our like, greatest hits, as we call them all the time. And we've just like, update them with more relevant data, or maybe like, put a new like photo on it or something. But you don't even have to do that you can just like reuse the stuff that was working before. I did want to talk about some things that we found that advertising characteristics that work better in economic downturn. So things that we found that perform slightly better are ads using established brand characters or campaign scenarios, ads showing human connection. And between this or exhibiting some kind of self awareness, or ads with a connection to a place or community and ad set in the past. So kind of like that nostalgia. And then there were certain tactics or characteristics of advertising that perform slightly well and like a point of crisis or recession. And that's hard sell ads directly focusing on price and promotions. Like I was talking about before, dumping all your budget in lead gen when you really need to be building your brand and building your trust and your goodwill with your customer base. Other things that didn't perform super well, ads focusing on things over people, ads that are highly rhythmic ads that are reliant on on screen words and ads that indulge in vanity. So not like me, those are shocking, but just like things to keep in mind, especially when people are feeling ultra sensitive about their lives about their wallets, just to keep in mind, AJ Wilcox 9:22 Ooh, do you have a definition for rhythmic? Like, what's an example of a campaign that would feel rhythmic. Alex Rynne 9:27 I think like something that's super repetitive, but it doesn't really have much substance. It's a little bit like in your face. AJ Wilcox 9:34 So we've seen clients even when recently, where they have very established brand guidelines for how they want their creative to look. And what that means is every time a new asset comes out or we refresh ads, they still look pretty similar. And we're noticing click through rates dropping over time and our hypothesis and this is why I'm asking you about rhythmic. Our hypothesis is that like, even though they technically look different, and it's a new ad set, like a lot of people might be looking at it and getting a view and going, oh, I've already seen that before, because it's a visual trigger. But I could also see saying the same thing over and over or just saturating. It's not working very well. Alex Rynne 10:11 Yeah, I think there's a lot of different ways that you can kind of like reskin something, but you're right, if someone's just seeing the same graphic, again, associated with like, some infographic that you're continually updating, they might just do like a quick glance in the feed and be like, oh, I already saw that. So I think reinvesting what you have is good. But yes, sometimes you do have to make like slight changes. AJ Wilcox 10:33 Beautiful. Okay, so you gave us some characteristics of things that do work well, during a recession, and then some things to avoid anything else you want to share with us, as we're preparing for a potential recession here, that is going to impact B2B marketers? Alex Rynne 10:47 Yeah, I would say, don't sleep on organic. I think a lot of marketers think that it's like, brand versus demand. And it's not, it's an integrated strategy that's going to produce healthier results for you. So it's about like how you employ brand and demand marketing at different times within your growth strategy. So for example, we found that organic audiences are super ripe to be converted to paid media, that actually page followers exposed organic and paid were 61% more likely to convert towards a paid action, compared to those only exposed to paid media. So like, super interesting, because the organic is still very, very important. It's part of that like relationship building before they see the paid media. And then we also found that an integrated strategy encourages conversation. So an organic and paid strategy, we found can lift conversions by 14%, compared to a paid only strategy. And then finally, it also can reduce your cost per conversion, because unlike a paid only strategy, members were exposed to organic and PPE that can be converted at up to a 12% lower cost per conversion. So this was all research that we did last year when we made a whole campaign around like connecting your brand to demand and examples of good brands to demand. So yeah, anyway, I would say just don't sleep on organic. And I also would say, beware of measuring too quickly. Like I think, as B2B marketers, we fall into a trap of measuring a campaign over just after one month to like, see if we need to turn it off. Or if we need to change things, or whatever. And a sales cycle in B2B is like six months. So not many B2B marketers are measuring after a month, which means that we're really missing out on getting statistically significant data around like what our customer base is interacting with. And then maybe like reporting up to the CFO, that we're not seeing any lead gen from our ads, and then you turn them off on LinkedIn, you know what I mean? So I think just being really cautious about not measuring too quickly before you make any huge changes, AJ Wilcox 13:01 We've definitely seen that because we track everything all the way down through the sales funnel with our clients. And we had one where leads looked okay, cost per lead was okay, at the top end. But we had another offer that was way outperforming it. So we just kind of paused all those ads and kept moving. And we came back four or five months later. And all of a sudden we start seeing oh, those old campaigns now that they've matured a little bit, they had a really low cost per SQL. Maybe even a closed deal or two, we're going oh, okay, there was some gold back there, you have to revive it. So it's true, you really can miss stuff if you cut it off too early. Alex Rynne 13:38 Yeah, if you're following the wrong metrics, you could just go down a rabbit hole, that's not good for your brand. AJ Wilcox 13:44 So true. I also really love what you said about don't sleep on organic, especially on a platform like LinkedIn where organic is so incredibly powerful. There isn't that kind of reach on the other platforms. But with LinkedIn, I've been quoted as saying, "LinkedIn is the easiest network in the world to go viral on" all because it's like you share valuable stuff that makes people want to engage, and LinkedIn is going to keep sharing it and help it go viral. If you could ask me, of all the networks, which one would you want to go viral on LinkedIn, the network where I'm gonna make money, whereas if I go viral on Tiktok, or Facebook, maybe I get some credibility with friends, but I don't get the money. Alex Rynne 14:21 Yeah, I don't have the dance moves to go viral on Tik Tok, unfortunately, but maybe one day, I can hope I actually feel really old now. When I go on Tik Tok. I'm just like, these girls are 15? Do you know what I looked like when I was 15? Like, I had braces and like, I don't know. It's just funny. But yeah, Tik Tok is probably not my platform. AJ Wilcox 14:41 Me neither. I don't look good in a swimsuit. Alex Rynne 14:42 Yes, you do! So yeah, if those stats don't convince you that organic is valuable. I think it's also worth noting that it's the way that we use a lot of organic on our channels as testbeds for what we want to put paid behind, or what we want to create bigger campaigns around. You know what I mean? So if we post a blog post around like, last year I did a post around B2B isn't boring, it's brilliant. And provided all these examples of like, brilliant B2B campaigns. And that was one of our top performers of the year. So it's like, okay, and that's just looking at blog posts, looking at blog posts views, and like time on page. And so we're like, okay, let's take some of our top performers and create more synergy around the business around this, and work with our insights team to find more data around this, and then create a larger campaign. So it can be pretty powerful in terms of like, what's resonating with your audience what you should spend more time talking about? AJ Wilcox 15:47 Oh, that's way cool. I think we've had brands in the past, who, like we talked to him about testing, and they're like, oh, we have budget for testing, go for it. And so we really get to pile up data very quickly, across the board, testing a whole bunch of different things. But we also have plenty of clients who say, if there's anything we can learn organically about where we should put our pay dollars and be that much more efficient. We want to I think that's great advice. Yeah. All right, we're gonna take a quick sponsor break, and then we'll dive right back into Alex's interview, Speaker 4 16:17 The LinkedIn Ads Show is proudly brought to you by B2Linked.com, the LinkedIn Ads experts. AJ Wilcox 16:27 If you're a B2B company and care about getting more sales opportunities with your ideal prospects, then chances are LinkedIn Ads are for you. But the platform isn't easy to use, and can be painfully expensive on the front end. Here at B2Linked, we've cracked the code to maximizing ROI, while minimizing costs. Our methodology includes building and executing LinkedIn ad strategies, customized to your unique needs, and tailor to the way that B2B consumers buy today. Over the last 11 years, we've worked with some of the largest LinkedIn advertisers in the world, we've spent $150 million on the platform, and we're official LinkedIn partners. If you want to generate more sales opportunities with your ideal prospects, book a discovery call at B2linkedin.com/apply, we'd absolutely love to get to work with you. Alright, let's jump back into Alex's interview. AJ Wilcox 17:19 Let's talk about the growth of the platform from outside shore looks like the LinkedIn platform is growing incredibly, I'm seeing so many more people engaging in meaningful ways. And then from an ads perspective, I was just looking at Google Trends this morning of LinkedIn Ads, just how it's grown over the last year, it seems like growth is incredible. From internal, can you tell anything about LinkedIn growth? Alex Rynne 17:41 If I could rattle off stats all day that I'm like, very proud of. I mean, LinkedIn marketing solutions surpassed $5 billion in annual revenue for the first time in July 2022. The platform is definitely on fire. We have over 850 million members in over 200 countries and territories now. And in terms of like engagement, we've seen a 22% increase year over year, and the number of feed updates viewed in FY 21 versus FY 22. Video is also like not going anywhere. The number of scheduled LinkedIn live events has increased 176% year over year, and that was a stat from July 2022. And then content, I mean now we have newsletters. So we have 188 editors on the LinkedIn news team across 15 countries. We have 36,000 newsletters on LinkedIn, including ones from influencers like Melinda Gates, Arianna Huffington, and Richard Branson. And even publishers like the Economist. We have 85 million total newsletter subscriptions. So newsletters are like the hottest thing. If you're not getting on newsletters, I'd highly recommend it as a organic content play. And then you mentioned products. So what do I have on product. So conversion ads, we found conversion ads drive four times higher open rates and four times as much engagement compared to traditional emails. Conversation ads drive two times as much engagement compared to message ads and messages drive two times as much engagement compared to traditional email. And there's also LinkedIn Audience Network. So marketers can achieve up to nine times more monthly touch points to LinkedIn members who are more active on the LinkedIn Audience Network. So I know I just threw a lot of stats at you. I'm actually in the process of creating an infographic around it. That will be published on the blog on the LinkedIn ads blog within the next couple weeks. So just keep your eye on that. I have a lot more stats around. I can't remember off the top my head but like stuff about like trust. I mean, we've been rated three years in a row, the most trusted platform, I think that's really important for our audience to know that it's a trusted platform, and that we're not using your data for weird reasons. AJ Wilcox 19:51 I love that and I will say on newsletters, we launched our newsletter and had over 5500 subscribers just over the weekend, I don't know how long this push is going to last, when LinkedIn or any network comes out with a new feature, they tend to give it a lot of airtime to make sure that people know about it. We were definitely the beneficiary. But by now, I think we have more subscribers on our LinkedIn newsletter than we do like our internal newsletter, which is crazy. Alex Rynne 20:17 That's awesome. Congrats. AJ Wilcox 20:19 Thanks. I did forget to ask you about the LinkedIn Collective. I want to ask the same thing here. So you mentioned to follow the LinkedIn Marketing Solutions blog all share that link in the show notes. But for those interested in the LinkedIn Collective, what can we expect in terms of timing, and how do we follow it? And how do we find it? Any of that? AJ Wilcox 20:37 So yeah, I should have mentioned that it's a showcase page. So I'll give you the link AJ, so you can share it out. But if you also just go either onto LinkedIn and search LinkedIn collective, you'll find the showcase page, or it's an affiliate of the LinkedIn main page. So you can find it through that way as well. We really wanted to double down on investing on our own platform. So LinkedIn collective does not right now have like an outside blog. All of the information is on the showcase page within like articles and imagery. I'm actually launching LinkedIn collective live in November. It's kind of like a rebrand our Live with Marketer series that I hosted for all those years. So we're continuing that strategy, but revamping it so that it's more aligned with the certain themes that we want to pursue within LinkedIn collective live. So yeah, that's where you can find it. You can expect the live show happening in November, that's going to be huge. Jim, our VP of Marketing, is going to host it. And it's going to be all about Ken all about our presence at Ken all about what we learned from our first year of hosting and award. We're so Jim's hosting. And we have EJ McNulty, who is executive creative director at Wunderman Thompson. And that was the agency that won the Grand Prix for B2B and creativity. And then we also have Chris Duffy, who was one of the can jurors. And he also does high level strategy at Adobe. So it's going to be a really interesting conference. It's going to be back in the studio, which I'm so excited about, because people are sick of seeing my shelves, whatever setup that I have going from someone's house. So yeah, it's gonna be awesome. And I will send you more info on that so that your podcast listeners can make sure they don't miss it if you want. AJ Wilcox 22:17 Right. Is that the studio in Mountain View? Alex Rynne 22:19 No, it's we have the brand new studio in San Francisco. I actually haven't even seen it yet. So when I fly up there, it'll be my first time seeing it. AJ Wilcox 22:27 Very cool. All right. So it's a showcase page, which means for everyone who wants to participate, make sure you go follow the page, I think you can ding the bell on a showcase page to make sure all this information is getting alerted to you right away. And I guess, tell me if you agree, I would say make sure like, be in there actively commenting. It's a community. It's not just a showcase page posted? AJ Wilcox 22:50 Yeah, exactly. It's meant to be a community and like, we chose the word collective because it's not just our team. It's not just our content team. It's an addition with other teams like so like the insights teams and the agency teams. And then in addition to that, it's collective voices within the industry. So like we've already had so many amazing, we're calling them collective contributors that are writing articles for the page, for example, like Kirsten Allegri Williams, who's the CMO of Optimizely, authored a piece around the art and science of creativity. We had Joe Kramer, who's the CMO at Accenture write a piece about the future of B2B marketing and when complexity meets craft. Also, Tom Stein, who is the chairman and chief growth officer at Stein IAS, they do a lot of really great work for B2B clients. So we've already had an amazing voices on the page, and we look forward to gathering and curating more with all of your help. AJ Wilcox 23:46 Great. So we need everyone who listens, make sure you go and follow the page right now. Don't wait. Right now. And I will put a link right to it in the show notes. Alex Rynne 23:57 Don't walk, run! AJ Wilcox 24:00 Alright, switching gears here, we're seeing a lot of advertisers right now talk about their demand generation strategy. And I see this active shift going from where it used to be very heavy lead generation, where it's all performance based to now more of a holistic brand awareness followed up by retargeting kind of strategy. What's your take on the shift that we're seeing? And what do you recommend for us LinkedIn ads professionals? Alex Rynne 24:23 Yeah, I mean, I talked a little bit before about how brand and demand need to kind of like work together rather than like one versus the other. But I think one of the main things that we realized as a team is that the funnel, as it stands right now, like this, like doesn't make as much sense. It's not as audience centric as we might think. It's more of internally how we organize ourselves to create content. Does that make sense? So like, it would make more sense if the funnel is kind of like flipped on its side, because the way that it is vertically, it's just like it's helping us organize Some things internally, but it's not very audience centric. So, yeah, I mean, I think we've been saying that brand is the new performance marketing. And you know, lead gen is obviously still important. It still has a place, but I think that lead gen begins with the top of the funnel organic stuff. Like it's all part of the journey. AJ Wilcox 25:18 Yeah, I totally agree. I think that's what we've seen. I liked that comment on flipping the funnel sideways, because it shows that when the funnel is vertical, it shows that gravity is kind of helping you. It's like you have a touch point and boom, they just fall naturally to the next step. When we know it's work. It's work to get someone on stage. And yeah, walking them sideways actually feels better than just letting gravity kind of play. Alex Rynne 25:41 Right? It's like more human, too. It's like, we're not just like squeezing a little drip drops out of a funnel. AJ Wilcox 25:46 Yeah, it's true. So going back to when you were talking about the award at Cannes Lions, and creativity in B2B, I actually get asked all the time, like who in B2B is doing a good job. I'm curious to hear your perspective, who is doing a really good job of creativity in B2B? Who in B2B is doing a good job of mimicking the principles we've learned from B2C? Any learnings that we as B2B marketers can take from it? Alex Rynne 26:13 Yeah, well, I have to say LinkedIn. No, I'm just kidding. No, I think I mean, I mentioned I think Optimizely does a great job. Accenture does a great job. Adobe is doing really cool things. IBM, I mean, Salesforce is an example that everyone uses. So I try not to use Salesforce as much, but Salesforce is definitely on the list as well, like their whole Trailblazers campaign, that was just like the perfect idea to create this little character that like everyone has all this affinity for, you know what I mean? Like, that's a great case study in how to like, build affinity and likability for your brand. AJ Wilcox 26:47 Yeah. And what I like about that character is it doesn't matter who leaves the company, or what that character they still own, and they can still keep using, it's a voice that they can leverage forever. Whereas if you have some kind of a another mascot, let's say it's a person, that person can die, they can move on. Alex Rynne 27:07 Way to take it to morbidtown! AJ Wilcox 27:09 Sorry about that. That's where I'm at right now. Alex Rynne 27:13 That's a really great point. Yeah, agreed. AJ Wilcox 27:16 Yeah, those are fantastic examples. I'm gonna go check them out, make sure I'm following and start sharing those as examples. When I'm asked to, I don't see very much creativity and B2B, honestly. Alex Rynne 27:26 Visa is another one. They're doing some cool stuff around the World Cup. What is called, World Cup? The soccer game? Yeah. Obviously, I'm very into sports. They are doing a lot of cool stuff around that. So if you go check them out, this whole department on our team is doing this whole case study on sports marketing, which is really cool because we've never produced anything like on that topic before. It's a very specific niche. AJ Wilcox 27:49 Yeah, you wouldn't think sports marketing going hand in hand with LinkedIn. But I do see LinkedIn has its hands in a lot of attention. I'm really eager to see how that turns out. Alex Rynne 27:58 Yeah, I mean, Kevin Durant's on the platform now. AJ Wilcox 28:01 Oh, that's cool. Yeah. All right. So last question for you, what are you most excited about either personally, or professionally? Or give us a little bit of both? Alex Rynne 28:09 Yeah, personally, as you know, I just got married. We just got married within like weeks of each other. So I'm just really excited about this next chapter of my life. I feel a lot more like settled and focused than I ever have been. So yeah, I'm really, really excited about everything that's to come with that. And then in terms of professionally, I'm just really excited to continue building this franchise. I mean, what we're realizing is that something of this magnitude that everyone that's creating content within LinkedIn marketing solutions, needs to contribute to and like align to, as we're gonna need a lot more people. So I'm excited about the growth of my team. I'm excited about the growth of the franchise. I'm excited about the live with strategy and to see like how far we can reach with the caliber of guests that we can get on the show. So yeah, and I'm excited to just hear back from folks within the industry of what they think about what we're doing. We've already heard a lot of great things around how people really appreciate the fact that we're trying to kind of like, push the envelope with B2B. And I think we should have probably pushed all of our chips into B2B completely a lot sooner. But here we are, we made it. AJ Wilcox 29:22 We are working on some awesome stuff. So excited to have you here on, finally. I've had you as a target guest for quite some time and now this is episode 74. So thanks for making it happen. Everyone, this is Alex Rynne, the Senior Content Marketing Manager at LinkedIn on LinkedIn Marketing Solutions. Thanks again for being here. And we'll make sure people are following you and reaching out for any feedback that they want to share. Alex Rynne 29:46 Thank you, AJ. Really appreciate your time and I hope that everyone learned something today. AJ Wilcox 29:51 All right, I've got the episode resources for you coming right up. So stick around Speaker 4 30:01 Thank you for listening to the LinkedIn Ads Show. Hungry for more? AJ Wilcox, take it away. AJ Wilcox 30:12 All right, like we talked about during the episode, the LinkedIn Collective, you can see the link right to the showcase page that Alex was talking about right there in the show notes. There's also an article introducing the LinkedIn collective, so you can read more about it, as well as a bunch of the stats that she was sharing about the growth of LinkedIn. We've got a link to a blog post detailing all of those. And she also shared an article with me before the show that I wanted to share with you guys all on building an iconic brand. If you or one of your colleagues are looking to learn more about LinkedIn Ads, have them check out the course that I did with LinkedIn Learning. The link is down below in the show notes. It is by far the highest quality, the best course out there for the lowest cost, so definitely check that out. If this is your first time listening, welcome, we're excited to have you here. Make sure to hit that subscribe button, if you want to hear more about LinkedIn ads every week in your podcast player. If you're already subscribed, a zero cost way that you can support us is to go ahead and leave a review for the podcast. Most are doing this with inside of Apple podcasts, but anywhere that you can leave a review, it would be greatly appreciated. With questions, feedback, anything about the show, email us at podcast at B2Linked.com. And with that being said, we'll see you back here next week. Cheering you on in your LinkedIn Ads initiatives.
In this week's episode I speak to Cass Zawadowski, Chief Creative Officer at Wunderman Thompson.Key takeaways include:● Having an empowering leader and the influence they have on their team● Bringing humanity into your leadership allows your team to genuinely connect● Diverse and borderless workplaces: tips on making it workCass is a results-oriented marketing veteran with proven strategic and creative excellence. Throughout her career, she has developed culturally impactful, brave brand stories told through numerous integrated campaigns across traditional advertising, social, branded content, experiential and digital channels.Her talent has taken her from Toronto, to NY, Europe (Germany) and Asia (Singapore, Korea), and back to Toronto, where she now leads creative on a number of global clients including Microsoft, IKEA, Shell, and GSK. Cass's category experience spans retail, automotive, healthcare, beauty, tourism, financial, and CPG.Useful links:Follow Joanna Howes and The Change Creators:website: https://www.thechangecreators.comlinkedin: https://www.linkedin.com/in/joannahowes/For Leadership and team coaching and training, you can message me at joanna.howes@thechangecreators.com and we can book a call. website: https://www.thechangecreators.com linkedin: https://www.linkedin.com/in/joannahowes/youtube: https://www.youtube.com/channel/UC2kZ-x8fDHKEVb222qpQ_NQ
Justin is the Chief Strategy and Transformation Officer for Wunderman Thompson in APAC, and we've had an extremely insightful conversation about how brands are currently using their marketing spend in order to spread the usage of web3 technology, plus how to do that in a responsible way from the perspective of brands but also from the perspective of users. Not to mention other topics, such as loyalty programs and some predictions regarding the next steps of web3 and what are the big game changers. You should not miss this one!
Objects: things we covet, collect, display, share and utilise. But what do they mean as ‘stuff' increasingly integrates with our digital lives, or even morphs into virtual worlds?Who better to ask than Justin Peyton from Wunderman Thompson, whose BRAND N3XT platform explores the people and ideas that are working to make Web3 and Metaverse a positive force for people, business and society.In Potluck's latest episode, hear Justin's thoughts on…· How he defines the Metaverse amidst all the babble· Why ‘identity brands' lead the way in this space, but take note of ‘experience brands' as the fast-followers· The increasingly blended interface between the physical and the digital, including concepts like digital twins and tokenised memberships· Opportunities for elevating both brand experiences and communities· And how the real experimentation - and application - is only just beginning…Check out Justin's BRAND N3XT content via: https://brandn3xt.substack.com/www.potluckpodcast.asia/
On this week's episode of TheMadTech Podcast, Kiesse Lamour, global head of media at Wunderman Thompson, joins ExchangeWire's John Still and Lindsay Rowntree to discuss the rise of retail media, the EU's efforts to curtail Big Tech, and the ad industry's current approach to sustainability.
Ever overthink things and hesitate to find your leadership voice? Stop being in the background and start evolving your own unique perspective so that you can become a great leader. Find inspiration from those you admire and successful companies driving the way to the next big thing. Every successful leader has their own distinct style. I host Nelson Freitas, CSO of Omnicom, where he shares his experience of becoming a successful leader by finding the courage to develop his own style and finding inspiration from unique sources. Nelson Freitas is Global Chief Strategy Officer at Omnicom (OPMG). Omnicom Group is a strategic holding company that has the industry's most diverse portfolio of more than 1,000 companies serving over 5,000 clients in more than 100 countries. Nelson has served in leadership roles with BBDO, TBWA, Ogilvy and Wunderman Thompson and worked on brands like Eli Lilly, Ford, Microsoft, P+G, SAP, Google, Citibank, etc. What You'll Discover in this Episode: The biggest fact makes for great leadership. What Nelson learned about giving and receiving feedback from his first mentor. Why it's vital for every leader to develop their own point of view. Surprising leaders and industries that can inspire and shape your point of view. A failure that accelerated his growth and job promotion. Resources: https://www.linkedin.com/in/nelson-freitas-b616a93/ (Nelson's LinkedIn Profile) https://omnicommediagroup.com/ (Omnicom) https://en.wikipedia.org/wiki/Serena_Williams (Serena Williams) https://en.wikipedia.org/wiki/Tom_Ford (Tom Ford) https://en.wikipedia.org/wiki/Mike_Amiri (Amiri) https://resources.kenblanchard.com/blanchard-leaderchat/developing-your-leadership-point-of- (Developing Your Leadership Point of View), Ken Blanchard https://www.ariannahuffington.com/the-sleep-revolution/ (The Sleep Revolution), Arianna Huffington Quotes: “Be good. Lead with purpose.“ ----- Connect with the Host, #1 bestselling author Ben Fanning https://www.benfanning.com/speaker/ (Speaking and Training inquires) https://followbenonyoutube.com (Subscribe to my Youtube channel) https://www.linkedin.com/in/benfanning/ (LinkedIn) https://www.instagram.com/benfanning1/ (Instagram) https://twitter.com/BenFanning1 (Twitter)
Bas Korsten and Dania Alarcon both pursued careers in advertising by accident. Korsten studied logistics and engineering in college, and Alarcon went to medical school before pivoting to a career in healthcare marketing. But that's what makes them a fit at Wunderman Thompson, which positions itself around combining creativity and technology for brands. Wunderman Thompson Health is a big and growing part of that effort, with nearly 900 employees and more than $200 million in revenue last year, according to MM+M.Korsten and Alarcon talk about recent campaigns and efforts putting Wunderman Thompson at the forefront of equity and inclusion, such as Degree's inclusive deodorant for disabled communities and the agency's Health4Equity center of excellence, which Alarcon started to track and address inequities in healthcare and pharma. Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.https://shop.haymarket.com/camus/webcast22/ Follow us on twitter: @CampaignLiveUS
Emma Chiu, global director at Wunderman Thompson Intelligence, explains the metaverse.
Patrick Wisnom, the new CEO of Wunderman Thompson Health, explains what it's like to be back in Cannes after the festival's three-year hiatus, opines on the drop in awards entries, and offers his take on the work, including WPP sibling VMLY&R NY's Pharma Grand Prix for tech-inspired storybook I Will Always Be Me.
The past several years, holding companies have been mashing together sister agencies in a Frankensteinian way, (see: VMLY&R, Wunderman Thompson and now, EssenceMediaCom). Adweek senior agencies reporter Olivia Morley goes down an ad industry rabbit hole with three agency experts to find out how the industry ever became this confusing and why the old way doesn't work for today's clients. See acast.com/privacy for privacy and opt-out information.
Brie Stewart is a Creative Director, formerly at Wunderman ThompsonIn this episode Brie talks openly about her experience with high functioning depression, the importance of talking about it, and the support she received from the industry when she did.She also shares how she became a better leader by no longer trying to be a hero, unlearning past behaviours and saying no.Brie is an award winning Creative Director with over 13 years experience including working at esteemed Public Relations Agency Edelman, and the advertising agencies Ogilvy, Clemenger BBDO, and most recently Wunderman Thompson.This episode is filled with so much wisdom, insights and important messages, and really is a must listen for all creative leaders.Topics covered include: How to be comfortable with not being perfectThe courage to say “I'm not ok”Being busy is not a badge of honourThere is a ‘no' in every ‘yes'The courage to be dislikedFollow Joanna Howes and The Change Creators: website: https://www.thechangecreators.comlinkedin: https://www.linkedin.com/in/joannahowes/For Leadership and team coaching and training, you can message me at joanna.howes@thechangecreators.com and we can book a call. website: https://www.thechangecreators.com linkedin: https://www.linkedin.com/in/joannahowes/youtube: https://www.youtube.com/channel/UC2kZ-x8fDHKEVb222qpQ_NQ
Is it time to be more thoughtful about finding great mentors in your career? It's not always an easy process, but it makes a big difference in accelerating your career and getting promoted. Having great mentors can also help you deal with complex leadership problems and improve your work-life balance. I hosted CEO of Wunderman Thompson, North America, Audrey Melofchik, on today's show and she shares a powerful strategy to help you find a great mentor. Wunderman Thompson is a New York based marketing agency, 20,000 strong in 90 markets across the world. Audrey has more than two decades of experience building successful brands, She is known for prioritizing creative excellence, fostering strong client relationships, and promoting a strong culture. She's also served as president of DDB and Velocity and worked with clients like Johnson and Johnson, Kroger, Afllac, Uber, Hewlett Packard, and Merck. As an industry advocate, she is also deeply involved in mentoring and growing the next generation of diverse leaders through her involvement in the All Stars Project and She Runs It, and was even named by She Runs It as 2020 Working Mother of the Year. LinkedIn Profile: https://www.linkedin.com/in/audrey-melofchik-bretherick-6527ab/ Company Link: https://www.wundermanthompson.com/ What You'll Discover in this Episode: What it's like winning “Working Mother of the Year” as CEO during a Pandemic. The organization that was founded in 1912 to highlight women leadership in advertising. Why it's not like MadMen anymore! What to ask yourself first when you're considering staying in or leaving a job. The secret sauce behind Wonderman Thompson's success. How to identify great mentors and sponsors. They one trait she'd instill in every employee… GRIT. The most important presentation skill… that most leaders overlook. ----- Connect with the Host, #1 bestselling author Ben Fanning https://www.benfanning.com/speaker/ (Speaking and Training enquiries) https://my.captivate.fm/followbenonyoutube.com (Subscribe to my Youtube channel) https://www.linkedin.com/in/benfanning/ (LinkedIn) https://www.instagram.com/benfanning1/ (Instagram) https://twitter.com/BenFanning1 (Twitter)
Overview Before data became “cool,” Priya pioneered some of the earliest advancement in the space and helped companies like Hyundai, Shell, and Microsoft find ease and avoid over-architecting informed solutions. In this episode we discuss, how to build a data culture, some of the key challenges when building a data culture, and the need for data storytelling skills across the organization. This episode is great for leaders looking to make organizational change, and individuals looking to maximize their impact. About Prachi Priya In her role, Prachi oversees the agency's consolidated Data & Analytics team across all six of Team One's offices. With over 18 years of success conceptualizing, developing and delivering best-in-class analytics solutions, she ensures that the company's products and capabilities are ahead of industry trends, by archetyping the next generation of data strategy, analytics and partnerships. Before data became “cool,” Priya pioneered some of the earliest advancement in the space and helped companies like Hyundai, Shell, and Microsoft find ease and avoid over-architecting informed solutions. She's always ready to roll up her sleeves and dig into details, while also keeping strategic intent top-of-mind and leveraging the latest advancements in analytics. Priya excels at helping organizations become innovative and modern, adopting the mindset that it's okay to lean into data and technology as a competitive advantage, while preserving the legacy in which a company was founded upon. Prior to joining Team One, she held various leadership roles, both on the agency and business-side, at global firms like Wunderman Thompson, UnitedHealthcare, and Lifetime Fitness where she helped drive growth and strategic consumer relationships. She also currently serves on the Asians in Advertising and I-COM advisory boards and collaborates with industry leaders to develop best practices in Data-driven Marketing Social Handles Linkedin https://www.linkedin.com/in/prachipriya/ Learn more about our mission and become a member here: https://www.womenindata.org/ --- Support this podcast: https://anchor.fm/women-in-data/support
Will Fernandez is a Global Client Partner with Wunderman Thompson, where he oversees the strategic growth of some of the agency's most ambitious clients. Prior to Wunderman Thompson, Will joined the WPP Fellowship Program, working across the world's largest marketing services company to help provide end-to-end creative transformation. Will started his career working in government, with stints in the United States Peace Corps mission in Costa Rica and in the Obama Administration's National Economic Council. When Will isn't collaborating with clients, he is either traveling to new cities, trying out new recipes, or watching NBA basketball.---------------------------------------------Check out our other podcasts!---------------------------------------------Master Dating: http://bit.ly/MasterDatingPodcastThe Afflatus en Español: http://bit.ly/AfflatusEspanolLove Without Borders: https://bit.ly/LWBPodcastMillennial Things: http://bit.ly/MillennialThings------------------------------------The Afflatus on Social Media------------------------------------Twitter: http://bit.ly/TheAfflatusTwitterFacebook: http://bit.ly/TheAfflatusFBInstagram: http://bit.ly/TheAfflatusInsta------------------------------------Connect with Host & Guest------------------------------------Aalok Rathod: https://www.instagram.com/al_rathodWill Fernandez: https://www.linkedin.com/in/whfernandez------------------------------------Crew------------------------------------Editor: Kartik GuptaProducer: Aalok RathodGraphic Designer: Devanshi D'Souza
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