Podcasts about paid social

Introduction (00:23): Host Chris Cesar welcomes listeners back to Getting Granular for the 50th episode of the podcast and introduces Noah Hardy, one of Granular's newest team members. Noah shares a bit about himself, including his nearly decade-long career in digital marketing, love of travel, video games, cooking, and life in Grafton, Wisconsin. Getting an Early Start in Digital Marketing (03:58): Noah traces his PPC origins back to college, when he joined Milwaukee startup GenoPalate at just 19 years old. Working across everything from email and SEO to paid media and even supply chain gave him broad experience, but the speed and measurable results of PPC quickly stood out. Why Paid Media Stuck (06:53): The ability to make a change and see tangible business results drew Noah toward paid media. He reflects on how PPC has evolved over the past decade, from granular keyword structures and easier tracking to increasingly automated platforms driven by algorithms, creative, and conversion signals. Finding His Strength in Paid Social (09:17): Noah discusses his passion for paid social, particularly creative strategy and testing. He explains how developing new messages, formats, and creative concepts can produce significant growth when marketers find ideas that truly resonate with an audience. From VaynerMedia to Granular (10:35): After working with e-commerce brands and major clients like Bose, Noah eventually found his way to Granular. He shares why the agency's collaborative culture, experienced team, strong client relationships, and return to in-person work have made Granular stand out from previous roles. Building Trust With Clients (14:32): Noah explains that strong client relationships start with understanding the business behind the campaigns. From margins and profitability to growth goals and individual communication needs, he believes good PPC management requires understanding both the numbers and the people behind them. Reporting Beyond Surface-Level Results (17:48): When evaluating campaign performance, Noah focuses on incrementality, profitability, testing, and context rather than simply reporting that revenue went up or down. He discusses using experiments, historical comparisons, and seasonality to understand what actually drove performance and what marketers should do next. AI and the Future of PPC (19:41): Noah sees AI as one of the biggest forces shaping paid media, but doesn't believe PPC professionals are about to be replaced by AI agents. Instead, he's excited about using AI to automate time-consuming tasks and tackle complex data analysis, freeing marketers to spend more time on higher-value strategic work. Keeping Humans in Control of Automation (23:47): As Google and other platforms remove more manual levers, Noah discusses the shift from hands-on campaign management toward guiding increasingly sophisticated algorithms. While automation can improve performance, he cautions against a future of “just trust me, bro” campaigns where advertisers lose visibility and control. The Evolution of YouTube Measurement (26:29): Noah and Chris explore the challenge of proving YouTube's performance value, particularly for smaller advertisers without access to expensive measurement models. Noah highlights attributed branded searches as an especially promising development for connecting upper-funnel YouTube activity to measurable business results. Words of Wisdom: Find Work You Enjoy (30:31): Noah encourages listeners not to waste years doing work they hate. After experiencing roles that weren't the right fit, he says his first few months at Granular have reinforced the value of finding work—and a company—that makes the day-to-day genuinely enjoyable. Wrap-Up (31:53): Chris thanks Noah for joining the podcast and helping celebrate Getting Granular's 50th episode. Noah embraces the honor of becoming the milestone guest before Chris encourages listeners to subscribe for more PPC tips, insights, and digital marketing conversations.

In this episode, we dive into turning organic social media communities into real business growth and revenue.  Tessa May Marr, founder and CEO of Marr Media Group, shares how a social-first approach helps DTC brands move away from siloed marketing and build integrated flywheels across organic, paid, and email channels.  She also reveals strategies for using YouTube Shorts, turning negative comments into loyal customers through hands-on community management, and using customer sentiment data to drive conversions. Topics discussed in this episode:  How to turn social communities into real revenue. What causes brands to post without making sales. Why organic and paid social belong in one flywheel. How to test content organically before paying to scale. What metrics reveal real buyer intent over likes. Why YouTube Shorts outperforms other video platforms.How active community management converts negative users. Why consumer behavior dictates custom channel strategies. What customer sentiment data tells you about content. Why email and social must work together for growth.  Links & ResourcesWebsite: https://www.marrmediagroup.com/LinkedIn: https://www.linkedin.com/company/marr-media-group/Instagram: https://www.instagram.com/marrmediagroup/TikTok: https://www.tiktok.com/@marrmediagroupGet access to more free resources by visiting the show notes at https://tinyurl.com/y4zucpf7I'd love your feedback. Tap the the link to send me a text. ______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don't miss out!   Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts   Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/   Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak   Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

The day Aashna Makin's employer offered her a promotion, she quit, a decision that has looked more strategic with every year since. She's gone on to manage over $75 million in paid media across 150+ niches, building a full-time practice from the ground up and recently sharing a panel stage with Danny at SMX Advanced in Boston. In this episode, Aashna breaks down what separates paid ads that actually grow a business from ones that just burn budget, why lead gen is a fundamentally harder problem than e-commerce, and the one habit she wishes every junior media buyer would build from day one.Episode Highlights: Aashna and Danny discuss why paid ads that drive real growth require a predictable, documented system, not just a well-structured campaign, and what happens to accounts built on checklists instead of strategy.She gives the B2B team-building example: how a campaign performing perfectly on every platform metric was creating a lead-quality problem that had nothing to do with the ads and everything to do with calendar availability.The reveal why lead gen is fundamentally harder than e-commerce in paid media, from messaging precision to seasonality to the scarcity of quality resources for practitioners working in the space.Aashna makes the case for pinning headlines, explaining why she hasn't been convinced by Google's arguments against it, particularly for businesses where a single wrong audience segment can poison the entire pipeline.The conversation details the ownership mindset: treating every dollar of ad spend as if it's leaving your own bank account, and why she considers it the single most important habit a new media buyer can build.Episode Links:Aashna Makin on LinkedIn: linkedin.com/in/aashnamakinWebsite: reachaashna.comSell Like Crazy by Sabri Suby: Available on AmazonSMX Advanced 2026 Panel, "Agentic PPC: What's Real, What's Hype, What's Next": searchengineland.comSend us Fan MailFollow The Digital Marketing Mentor:Website and Blog: thedmmentor.comInstagram: @thedmmentorLinkedin: @thedmmentorYouTube: @thedmmentorInterested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family:Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations.ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business's digital marketing strategy.

82% of top-grossing apps now take payment outside the app store. Patrick Stuart-Constant's team at Sociaaal ships 4,000 video ads a month, scaling to 10,000. The shift to web-to-app monetization isn't coming. It already happened.Part 1 of a two-part panel from a FunnelFox webinar, with Rocketship HQ as partner. Shamanth Rao moderated the conversation with Jacob Rushfinn (CEO, Botsi), Andrey Shakhtin (CEO, FunnelFox), Patrick Stuart-Constant (CEO, Sociaaal), Mike Gadd (VP Customer Success, Singular), and Elise Zareie (Head of Paid Social, Lingokids) on how paid acquisition teams design the path after the click.Andrey Shakhtin on why off-store attribution beats SKAN on speed, and how 2-5% payment fees unlock room to iterate. Patrick Stuart-Constant on scaling ad volume as a search space problem, and why cheaper AI creative grew his team instead of shrinking it (Jevons paradox). Elise Zareie on why web funnels only work with dedicated ownership inside the UA team. Mike Gadd on why the first renewal is the metric most teams miss. Jacob Rushfinn on the $1M revenue threshold before web funnels pay off, and the 10K to 20K monthly loss to budget for the learning phase.Video Chapters:00:00 Introductions and format02:40 The one shift teams have not priced in07:50 Andrey on the 82% off-store payments finding09:52 Mike on measurement across web and app, platform hell11:45 Elise on creative: lift-and-shift vs TikTok-native15:54 Patrick on the search space, 4K to 10K ads a month18:07 Jevons paradox: cheaper ads, bigger creative team19:30 Elise on where AI helps and where taste is still human21:39 What separates web-funnel winners from teams that quit25:27 Andrey on iteration pace correlating with revenue27:00 Who should not try web funnels: payments complexity28:42 Jacob on the $1M threshold and the learning-phase budget29:36 Common learning phase mistakes and how to short-circuit them32:00 Part 2 drops next weekTopics covered:- The shift to web-to-app monetization and off-store payments- AI creative production at scale, 4,000 to 10,000 ads a month- Web funnels: dedicated ownership vs side project- The $1M revenue threshold for going off-store- Learning phase mistakes on acquisition, funnel, and paywall- Measurement complexity across web and appLearn more:- Original webinar recording: https://www.youtube.com/watch?v=OYPDZlwLhNA- FunnelFox (webinar host): https://funnelfox.com- Rocketship HQ (partner): https://rocketshiphq.com- Jacob Rushfinn (Botsi): https://www.linkedin.com/in/jacob-rushfinn/- Andrey Shakhtin (FunnelFox): https://www.linkedin.com/in/andrey-shakhtin/- Patrick Stuart-Constant (Sociaaal): https://www.linkedin.com/in/patrick-stuart-constant/- Mike Gadd (Singular): https://www.linkedin.com/in/mike-gadd-27a16427/- Elise Zareie (Lingokids): https://www.linkedin.com/in/elise-zareie/- Shamanth Rao (Rocketship HQ): https://www.linkedin.com/in/shamanthrao/

Noom's onboarding funnel runs 120 to 140 screens. Some 3-screen funnels convert above 10%. "The length does not matter. Bigger is not always better," as Jacob Rushfinn put it. Part 2 of the FunnelFox panel gets tactical on how web-to-app funnels actually get built.Part 2 of the FunnelFox webinar panel, with Rocketship HQ as partner. Shamanth Rao moderates Jacob Rushfinn (CEO, Botsi), Andrey Shakhtin (CEO, FunnelFox), Patrick Stuart-Constant (CEO, Sociaaal), Mike Gadd (VP Customer Success, Singular), and Elise Zareie (Head of Paid Social, Lingokids). If Part 1 was about the shift, Part 2 is about the mechanics.Elise Zareie on why longer funnels convert better in weight-loss and health but fail on kids apps, where a parent just wants to hand the phone over. Andrey Shakhtin on Noom's 120 to 140 screen funnel as the industry ceiling. Mike Gadd on why your MMP, your ad network, and Google Analytics will never agree, and why that is fine once you pick a source of truth. Jacob Rushfinn on cohort-quality guardrails: ROAS alone gets gamed, so you need activation rate, D1, D7, and trial-cancel rates on the same chart. Patrick Stuart-Constant on a Liquid Death-inspired ad that mocked confused users and ran profitably for months.Video Chapters:00:00 Recap of Part 100:45 Jacob: start with 10 to 15 screens, not 10002:00 Elise on why funnel length is vertical-specific04:00 Andrey on Noom's 120 to 140 screen funnel07:00 Platform hell: MMP, ad networks, and Google Analytics09:30 Mike on picking a source of truth, using SKAN as a check11:00 Andrey on optimizing for ROAS over conversion rate11:45 Down-funnel accountability for UA teams12:30 Jacob on cohort-quality guardrails (activation, D1, D7)14:20 Mike on tying campaign data to attribution and events15:30 Elise on creative-quality health checks17:00 Quick-fire: paywall and pricing wins18:30 Quick-fire: standout creative wins20:00 Closing advice from all 5 panelistsTopics covered:- Funnel length: when longer converts better, when it kills conversion- Platform hell: MMP as source of truth, SKAN as check- ROAS over conversion rate as the campaign KPI- Down-funnel accountability and cohort quality guardrails- Creative wins from social listening and negative comments- Paywall wins: intro offers, multi-page paywalls, paid trialsLearn more:- Original webinar recording: https://www.youtube.com/watch?v=OYPDZlwLhNA- FunnelFox (webinar host): https://funnelfox.com- Rocketship HQ (partner): https://rocketshiphq.com- Jacob Rushfinn (Botsi): https://www.linkedin.com/in/jacob-rushfinn/- Andrey Shakhtin (FunnelFox): https://www.linkedin.com/in/andrey-shakhtin/- Patrick Stuart-Constant (Sociaaal): https://www.linkedin.com/in/patrick-stuart-constant/- Mike Gadd (Singular): https://www.linkedin.com/in/mike-gadd-27a16427/- Elise Zareie (Lingokids): https://www.linkedin.com/in/elise-zareie/- Shamanth Rao (Rocketship HQ): https://www.linkedin.com/in/shamanthrao/

This week's guest, Sophie Brannon, details her first big move to London at 18 to chase a career in music journalism, landing concert tickets and festival passes as pay for her reviews at Kerrang Magazine. When the economics stopped working, she moved into a copywriter role at a digital agency and never left the industry, eventually becoming co-founder and director of StudioHawk US, one of the world's most respected specialist SEO agencies. In this episode, Sophie traces that winding path from rock journalism to SEO leadership, breaks down the real signal inside the AI search noise, and makes the case for why genuine relationships remain the foundation of everything that works in this industry.Episode Highlights: Sophie shares why the fundamentals of SEO, technical health, authoritative content, and brand signals are exactly what drive performance in AI search, and why the numbers never supported the "SEO is dead" narrative.Sophie details her initial refusal to move into an SEO role at 20 years old, explaining how her managers, who insisted she could do it anyway, set the entire trajectory of her career.She makes the case for treating AI search as an additional channel rather than a replacement, and explains why the real fix is to pull SEO into a holistic brand strategy it should have been part of all along.This conversation shares why StudioHawk turned away significant revenue by being honest about client fit, and why that honesty has become one of their strongest marketing assets.This episode illustrates what adaptability looks like in practice for an SEO agency leader as the search landscape changes in real time.Episode Links:Sophie Brannon on LinkedIn: Sophie BrannonSophie on Instagram: @sophiebrannonseoStudioHawk US: studiohawk.comProduct Led SEO by Eli Schwartz: Available on AmazonSend us Fan MailFollow The Digital Marketing Mentor:Website and Blog: thedmmentor.comInstagram: @thedmmentorLinkedin: @thedmmentorYouTube: @thedmmentorInterested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family:Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations.ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business's digital marketing strategy.

Brendon and Nihal talk to Kevin McClary, head of performance marketing at Gorilla 76, about what's happening in paid social for industrial companies in 2026: the tactics, the strategy and what's changing with AI.

In this solo episode, Danny Gavin reveals how he automated his Google Ads Search Query Report process using Claude Cowork and Windsor.ai, eliminating the 3-4 hours per account it previously took to complete manually. The system pulls live metrics, merges them by keyword and ad group, and outputs a structured Excel file with an ad group summary, KPI-focused observations, and pre-populated negative keywords. It's a must-listen for those looking to systematize time-consuming account analyses and free up time to tackle other tasks. Episode Highlights:Search query reports are one of the highest-leverage tasks in Google Ads management, and doing this job manually can eat up three to four hours of work per account per cycle.Danny shares how he connected Claude Cowork to live Google Ads data through Windsor.ai and turned Optidge's entire SQR methodology into a repeatable automation.He shares what the six-tab Excel output actually contains, including auto-generated observations, pre-populated negatives, and an ad group summary that flags structural problems before anyone looks at individual search terms.The 80/20 split: See what Claude handles automatically versus where human judgment still makes the final call.This episode gives four practical lessons for building AI automations in an agency context, from documenting your process first to understanding why the ROI compounds over time.Episode Links: Digital Marketing Mentor PodcastDanny Gavin on LinkedInOptidgeClaude Cowork Windsor.ai Send us Fan MailFollow The Digital Marketing Mentor:Website and Blog: thedmmentor.comInstagram: @thedmmentorLinkedin: @thedmmentorYouTube: @thedmmentorInterested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family:Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations.ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business's digital marketing strategy.

82% of top-grossing apps now take payment outside the app store. Patrick Stuart-Constant's team at Sociaaal ships 4,000 video ads a month, scaling to 10,000. The shift to web-to-app monetization isn't coming. It already happened.Part 1 of a two-part panel from a Funnelfox webinar, with Rocketship HQ as partner. Shamanth Rao moderated the conversation with Jacob Rushfinn (CEO, Botsi), Andrey Shakhtin (CEO, FunnelFox), Patrick Stuart-Constant (CEO, Sociaaal), Mike Gadd (VP Customer Success, Singular), and Elise Zareie (Head of Paid Social, Lingokids) on how paid acquisition teams design the path after the click.Andrey Shakhtin on why off-store attribution beats SKAN on speed, and how 2-5% payment fees unlock room to iterate. Patrick Stuart-Constant on scaling ad volume as a search space problem, and why cheaper AI creative grew his team instead of shrinking it (Jevons paradox). Elise Zareie on why web funnels only work with dedicated ownership inside the UA team. Mike Gadd on why the first renewal is the metric most teams miss. Jacob Rushfinn on the $1M revenue threshold before web funnels pay off, and the 10K to 20K monthly loss to budget for the learning phase.Video Chapters:00:00 Introductions and format02:40 The one shift teams have not priced in07:50 Andrey on the 82% off-store payments finding09:52 Mike on measurement across web and app, platform hell11:45 Elise on creative: lift-and-shift vs TikTok-native15:54 Patrick on the search space, 4K to 10K ads a month18:07 Jevons paradox: cheaper ads, bigger creative team19:30 Elise on where AI helps and where taste is still human21:39 What separates web-funnel winners from teams that quit25:27 Andrey on iteration pace correlating with revenue27:00 Who should not try web funnels: payments complexity28:42 Jacob on the $1M threshold and the learning-phase budget29:36 Common learning phase mistakes and how to short-circuit them32:00 Part 2 drops next weekTopics covered:- The shift to web-to-app monetization and off-store payments- AI creative production at scale, 4,000 to 10,000 ads a month- Web funnels: dedicated ownership vs side project- The $1M revenue threshold for going off-store- Learning phase mistakes on acquisition, funnel, and paywall- Measurement complexity across web and appLearn more:- Original webinar recording: https://www.youtube.com/watch?v=OYPDZlwLhNA- FunnelFox (webinar host): https://funnelfox.com- Rocketship HQ (partner): https://rocketshiphq.com- Jacob Rushfinn (Botsi): https://www.linkedin.com/in/jacob-rushfinn/- Andrey Shakhtin (FunnelFox): https://www.linkedin.com/in/andrey-shakhtin/- Patrick Stuart-Constant (Sociaaal): https://www.linkedin.com/in/patrick-stuart-constant/- Mike Gadd (Singular): https://www.linkedin.com/in/mike-gadd-27a16427/- Elise Zareie (Lingokids): https://www.linkedin.com/in/elise-zareie/- Shamanth Rao (Rocketship HQ): https://www.linkedin.com/in/shamanthrao/

Before the NHL Draft, the rumor mill is in overdrive.Tyler Yaremchuk and Carter Hutton react to reports that Jason Robertson has turned down a massive extension from the Seattle Kraken and St. Louis Blues as part of a proposed sign-and-trade, raising even more questions about where one of the NHL's biggest stars could end up.The guys also break down Colorado's decision to move Valeri Nichushkin to the Columbus Blue Jackets to create cap space. What are the Avalanche planning next, and could another major move be around the corner?The offseason preview series continues with the Tampa Bay Lightning. With reports linking the Lightning to John Carlson, is Julien BriseBois preparing for another aggressive offseason? What other moves could Tampa Bay have in store as they try to stay in the Stanley Cup conversation?Later, Irf Gaffar joins the show to discuss the latest NHL trade rumors, including the growing speculation surrounding Connor Hellebuyck and several of the biggest names ahead of draft weekend.Matt Larkin | Top 50 UFA's - https://www.dailyfaceoff.com/news/top-50-nhl-ufas-ranking-list-news-rumors-tuch-andersson-bobrovsky-ovechkin-carlson-jenner-trouba-marchment-kaneSteven Ellis | 2026 NHL Mock Draft - https://www.dailyfaceoff.com/news/2026-nhl-mock-draft-draft-week-edition-mckenna-leafs-reid-sharks-malhotra-canucks

The Washington Capitals continue their aggressive offseason.Tyler Yaremchuk and Carter Hutton react to the Capitals acquiring Alex Tuch in a sign-and-trade with the Buffalo Sabres. Was the price worth paying? What does the move mean for Washington's Stanley Cup aspirations, and does it hint at the organization's plans beyond Alex Ovechkin?The guys also debate Zach Benson's new contract extension, whether Quinn Hughes could become the NHL's next $15 million defenseman, and the likelihood of the Ottawa Senators adding another impact forward before the season begins.The offseason preview series continues with the Montreal Canadiens. Is Kent Hughes ready to make another major move this summer, or is patience still the best approach as the Canadiens continue building around their young core?Later, Matt Larkin joins the show to break down his updated Top 50 NHL Free Agents rankings. Which players are poised to cash in? Who could become the biggest bargain of the summer? And with the trade market beginning to thin out, which remaining trade target is the most intriguing?Matt Larkin | Top 50 UFA's - https://www.dailyfaceoff.com/news/top-50-nhl-ufas-ranking-list-news-rumors-tuch-andersson-bobrovsky-ovechkin-carlson-jenner-trouba-marchment-kaneSteven Ellis | 2026 NHL Mock Draft - https://www.dailyfaceoff.com/news/2026-nhl-mock-draft-draft-week-edition-mckenna-leafs-reid-sharks-malhotra-canucks

One bold "yes" rerouted Ashley Segura's career from local journalism into digital marketing, eventually leading her to Search Lab after 15 years across agencies, in-house teams, and companies she built along the way.In this episode, we get practical about what actually makes marketing work, why the "one-stop shop" promise breaks agencies, how niching down improves delivery, and what real mentorship looks like beyond just inspiration. Ashley breaks down her tactical approach to ICP and persona development, using marketing audits and sales call transcripts to align stakeholders and prioritize revenue-driving channels. If you're thinking about leading a marketing team in 2026 or building a marketing department from scratch, you'll walk away with frameworks you can apply immediately.Episode Highlights:This episode tells the tale of how saying yes to an insurance agent's website request launched a 15-year career in digital marketing, and why fear is often a signal you're on the right path.Ashley shares the hard-knocks lessons from running four agencies: being a one-stop shop burns you out, and the narrower the focus, the better the results and the happier the clients.Ashley details the ICP development process she uses at SearchLab: pulling real customer language from call transcripts and letting the data replace gut-feeling arguments in stakeholder conversations.The conversation affirms that the best evergreen content serves multiple personas through an accessible, step-by-step structure, rather than trying to be everything to everyone.Ashley explains how to keep the ROI engine running while doing the invisible operational work that takes months but changes everything downstream.Episode Links: Ashley Segura on LinkedInSearchLab Digital Website Send us Fan MailFollow The Digital Marketing Mentor:Website and Blog: thedmmentor.comInstagram: @thedmmentorLinkedin: @thedmmentorYouTube: @thedmmentorInterested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family:Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations.ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business's digital marketing strategy.

The NHL offseason continues to deliver blockbuster moves.Tyler Yaremchuk and Carter Hutton break down the stunning trade that sends Bowen Byram to the Chicago Blackhawks in exchange for the 4th overall pick and additional assets. Why did Chicago make this move? Is adding an established young defenseman the right call, or should the Blackhawks have used those assets to find another weapon for Connor Bedard?The guys also revisit Chicago's decision to pass on Ivan Demidov last year and discuss what this latest move says about the organization's long-term vision.Then, attention shifts to Buffalo. With multiple premium assets now in hand, could the Sabres be positioning themselves for another major move? Could Connor Hellebuyck or another star become a target?Later, the Washington Capitals make a splash of their own by acquiring Jordan Kyrou from the St. Louis Blues. Was the price worth paying? How valuable is Connor McMichael, and who comes out ahead in this blockbuster?Steven Ellis joins for The Next Wave to update his latest NHL Mock Draft, discuss whether the San Jose Sharks are locked in on Anton Stenberg at second overall, and break down the ripple effects of Chicago's surprising trade.Matt Larkin | Top 50 UFA's - https://www.dailyfaceoff.com/news/top-50-nhl-ufas-ranking-list-news-rumors-tuch-andersson-bobrovsky-ovechkin-carlson-jenner-trouba-marchment-kaneSteven Ellis | 2026 NHL Mock Draft - https://www.dailyfaceoff.com/news/2026-nhl-mock-draft-draft-week-edition-mckenna-leafs-reid-sharks-malhotra-canucks

The Hockey Hall of Fame has unveiled its 2026 class, and Tyler Yaremchuk and Carter Hutton react to a star-studded group of inductees.Carey Price, Patrice Bergeron, Pekka Rinne, and Keith Tkachuk headline this year's class, sparking debate about their legacies and what ultimately earned them hockey's highest honor. The guys discuss Price's Hall of Fame credentials, Bergeron's dominance as the NHL's premier two-way forward, Rinne's place among the greatest goaltenders of his era, and whether Tkachuk's career achievements made him a deserving selection.Then, attention turns to the NHL trade market. What's the ideal landing spot for Connor Hellebuyck if Winnipeg decides to make a move? If Zach Werenski becomes available, which contender should be the most aggressive? And what are the chances Dylan Larkin ultimately lands in Minnesota?Later, Jeff Marek joins for The Sheet to discuss the Hall of Fame class, Brian Burke's induction, the rise of NHL "super teams," and what it means for the future of the league.

The NHL offseason just delivered its biggest blockbuster.Tyler Yaremchuk and Carter Hutton react to the stunning trade that sends Brady Tkachuk from the Ottawa Senators to the Florida Panthers, reuniting him with brother Matthew Tkachuk and creating one of the most intimidating lineups in hockey.Are the Panthers now the team to beat in the Eastern Conference? How does Brady fit into Florida's championship window? And what does this mean for the rest of the NHL?The conversation then shifts to Ottawa. Reports suggest the Senators are looking to flip some of the assets acquired in the deal and continue pushing to contend next season. What players should Steve Staios target? Could another major move be around the corner?Plus, the guys discuss whether the Minnesota Wild or Vegas Golden Knights could make a serious push for Dylan Larkin, and whether the growing trend of star players wanting to play with friends is ultimately good for the game.David Pagnotta joins for The Insider Notebook to discuss Ottawa's next steps, the Jason Dickinson extension in Edmonton, Jake Walman's future, Seattle's offseason plans, and what type of addition the Montreal Canadiens are hoping to make this summer.00:00 - Intro01:15 - Brotherly Love09:45 - What's Next For Ottawa?14:30 - Super Team Summer?17:30 - Insider Notebook - David Pagnotta33:00 - #askdfo 35:45 - Daily Bets37:00 - Garbage Time

The Edmonton Oilers are on the verge of one of the biggest moves of the offseason, as they look to hire Mike Babcock as their new head coach as the organization enters a pivotal season.Tyler Yaremchuk and Carter Hutton discuss what Babcock's arrival means for Connor McDavid, Leon Draisaitl, and a team under immense pressure to finally get over the hump. Is this the move that gets Edmonton back to Stanley Cup contention?The guys also play a round of Fill in the Blank, debating the futures of several NHL stars. Will Connor Hellebuyck still be a Winnipeg Jet next season? Is Darnell Nurse's future in Edmonton secure? And what comes next for Mason McTavish as trade speculation continues to swirl around the young Ducks forward?The offseason preview series rolls on with a look at the Boston Bruins. What is the one thing Boston absolutely must accomplish this summer? And what would a dream offseason look like as they try to re-establish themselves as contenders in the Eastern Conference?Steven Ellis joins for The Next Wave to discuss his newest draft rankings, the biggest risers over the past two months, and why Malte Gustafsson has become one of the most intriguing names in this year's class. The crew also debates the most skilled player in the draft behind Gavin McKenna, the toughest prospects to play against, and whether 7-foot-1 defenseman Alexander Karmanov could become the tallest player ever selected in the NHL Draft.Steven Ellis - Full Draft Rankings: https://www.dailyfaceoff.com/news/2026-nhl-draft-rankings-final-top-120-steven-ellis-mckenna-reid-stenberg

It's an all-goalie edition of Daily Faceoff Live.Tyler Yaremchuk and Carter Hutton break down the NHL's evolving goalie market, looking at the biggest names who could be available through free agency and trade this offseason.The guys discuss Sergei Bobrovsky's future, the best goaltenders available on the open market, and some under-the-radar names who could end up becoming valuable additions for teams looking to upgrade between the pipes.On the trade front, which teams should be calling the Vegas Golden Knights about Adin Hill? Should the Buffalo Sabres move one of their four NHL-caliber goaltenders? Could Jordan Binnington make sense somewhere else? And if Connor Hellebuyck were to become available, where would the reigning Vezina winner fit best?They also take a closer look at the Edmonton Oilers' goaltending situation. Who should Edmonton target to play alongside Tristan Jarry next season? Is a young goalie like Sebastian Cossa worth pursuing? Would a veteran such as Frederik Andersen make more sense? Or should they consider bringing back Connor Ingram?Kevin Woodley of InGoal Magazine joins the show to discuss what teams can learn from the Carolina Hurricanes' Stanley Cup-winning goaltending strategy, whether more NHL clubs should carry three goaltenders, and which goalie reclamation projects could pay off next season.

The NHL offseason is officially heating up.Tyler Yaremchuk and Carter Hutton react to the Colorado Avalanche trading Ross Colton to the Nashville Predators and discuss what it could mean for the rest of Colorado's summer plans. Is this just the beginning of a busy offseason for the Avalanche?The guys also dive into the latest reporting from David Pagnotta surrounding Morgan Rielly's future in Toronto. Will Rielly still be a Maple Leaf next season, or could the organization look to make a major change after hiring Jim Hiller as the franchise's new head coach?Another hot topic is the reported possibility of Dan Vladar landing a massive contract in Philadelphia. Would a five-year, $25 million deal make sense for the Flyers, or would it be another example of a team overpaying for goaltending in free agency?The offseason preview series continues with a look at the Boston Bruins. What should be priority number one for Don Sweeney this summer? What would a dream offseason look like as Boston tries to get back into Stanley Cup contention?CHAPTERS00:00 - Intro01:00 - Leafs Hire Hiller07:15 - Trade Market Heats Up10:15 - Fill in the Blank16:30 - The All 32 - Brent Walalce24:40 - #askdfo 27:45 - Daily Bets29:30 - Garbage Time

“The digital deliverables have outpaced production company knowledge.” How do you build a repeatable content creation process without hiring a full agency? Connor MacDonald (CMO, Ridge), Cody Plofker (CEO, Jones Road Beauty), and Connor Rolain (Head of Growth, HexClad) break down how they approach content production across every budget level; ranging from $50k brand shoot days to $100 iPhone clips that outperform everything else in the ad account.  The episode covers the full content production stack: multi-team shoot briefing, on-set creative strategy, and the in-house studio advantage. The trio also gets into clipping, AI-generated UGC, and whether dead internet theory is already shaping how products go viral. Powered By Motion Creative Benchmarks 2026 https://motionapp.com/thumbstop-pulse/creative-benchmarks-2026?utm_campaign=marketing-operators&utm_medium=sponsor&utm_content=creative-benchmarks-2026&utm_source=marketing-operators-podcast Haus https://www.haus.io/operators Richpanel https://9ops.co/richpanel Aftersell https://9ops.co/aftersell-mops Operators Newsletter https://9operators.com/

The Carolina Hurricanes finally climbed the mountain and captured the Stanley Cup, but the biggest question now is simple: is this just the beginning?Tyler Yaremchuk and Carter Hutton are joined by Jeff Marek to discuss whether the Hurricanes are built to become the NHL's next dynasty, or if this championship was the result of a perfect combination of health, depth, and a favorable playoff path. The crew breaks down Carolina's long-term outlook, why Rod Brind'Amour's group may be positioned for another run, and what other organizations can learn from the Hurricanes' blueprint for success.They also debate the future of the Vegas Golden Knights after falling short in the Stanley Cup Final. Will Kelly McCrimmon and company stay the course after another deep playoff run, or could Vegas make another aggressive move this summer?Plus, Fill in the Blank returns with discussion surrounding John Tortorella's future, the first player likely to be moved from Matt Larkin's NHL Trade Board, and some of the biggest storylines heading into the NHL offseason.The Daily Faceoff Live offseason preview series continues with a look at the Philadelphia Flyers. What should be the organization's top priority this summer? What would a dream offseason look like as the Flyers continue building toward contention?CHAPTERS00:00 - Tortorella OUT in Vegas02:45 - Start of a Dynasty?08:00 - Woll Goes to Philly12:15 - Offseason Preview - Philadelphia16:00 - Jeff Marek - The Sheet28:40 - AskDFO32:10 - Daily Bets32:40 - Garbage Time

The Carolina Hurricanes are Stanley Cup champions for the second time in franchise history, capping off a dominant postseason run with a 3-0 victory over the Vegas Golden Knights. After years of knocking on the door, Rod Brind'Amour's group finally broke through and cemented themselves as the NHL's gold standard.Tyler Yaremchuk and Colby Cohen break down Carolina's championship-clinching performance, the incredible story of Brandon Bussi stepping in and delivering when the Hurricanes needed him most, and why no team has been more consistently successful over the last eight seasons. The guys also discuss Jordan Staal's leadership, loyalty to the organization, and historic Conn Smythe Trophy victory as the oldest player in NHL history to win playoff MVP.Was this the crowning achievement that solidifies Rod Brind'Amour as a Hall of Fame coach? What can the rest of the NHL learn from the Hurricanes' blueprint for success? And which member of the championship team has the best story?Plus, what comes next for the Vegas Golden Knights after another deep playoff run? We examine their offseason priorities, key contract decisions, and whether this roster has another Stanley Cup Final appearance in it.David Pagnotta joins the show to share his thoughts on the Hurricanes' championship, the Conn Smythe debate, Vegas' future, and the biggest storylines coming out of the Stanley Cup Final.00:00 - Intro01:45 - Go Crazy, Caniacs!07:30 - Conn Smythe Staal13:15 - The House Loses20:00 - David Pagnotta33:30 - AskDFO 37:30 - Daily Bets39:00 - Garbage Time

The Carolina Hurricanes are now just one win away from capturing the Stanley Cup after taking a commanding series lead. Tyler Yaremchuk and Jonny Lazarus break down Carolina's Game 4 victory, including big performances from Sebastian Aho and Andrei Svechnikov, and whether the Panthers should have considered a goaltending change after another tough night for Carter Hart.We also dive into the 2026 Hart Trophy results as Nikita Kucherov narrowly edges Connor McDavid for MVP honors. Was the voting process flawed? Did McDavid deserve more recognition for carrying the Oilers through adversity? The guys debate some of the most controversial ballots from this year's vote.Plus, we take a look at potential NHL buyout candidates this summer, answer your questions in #AskDFO, check in on the latest Conn Smythe Trophy odds, and wrap things up with Garbage Time.

Game 5 of the Stanley Cup Final has arrived, and with the series tied, tonight could be the ultimate swing game. We break down the biggest storylines, key matchups, and what each team needs to do to move one win away from the Stanley Cup.We also fire up another edition of Summer Matchmaker, finding the best landing spots for Brendan Gallagher, Elias Pettersson, and Patrik Laine as offseason rumours continue to heat up.Plus, we continue our offseason preview series with a look at the Washington Capitals. What comes next for Alex Ovechkin? Was last season a sign of things to come or just a blip? And what additions do the Caps need to make this summer?Then, Jeff Marek joins the show to discuss how this Stanley Cup Final has changed perceptions around both teams, Carolina's playoff MVP, the latest on Dylan Larkin, Jordan Kyrou's future, and which offseason trade fits stand out the most.

A lot of teams hit January with energy and end Q2 running on fumes. In this Office Hours episode, Danny opens the doors to Optidge's internal playbook with Operations Director Kelly A. Garcia and Head of People Operations Lauren Friedman. Together, they break down how the agency prevents midyear drift, what it actually looks like to build a culture of transparency in a remote-first environment, and the frameworks Optidge uses to keep teams unified and accountable year-round.An Optidge "Office Hours" EpisodeOur Office Hours episodes are your go-to for details, case studies, how-to's, and advice on specific marketing topics. Join our fellow Optidge team members, partners, and sometimes even 1:1 teachings from Danny himself, in these shorter, marketing-focused episodes. Get ready to get marketing!Episode Highlights:This discussion unpacks why momentum fades mid-quarter, not mid-year, and how Optidge builds intentional reset points four times a year to reignite it.Lauren details the “Share the Legos” concept: why giving away knowledge and process is the only real way to scale, and how to shift the team mindset to embrace it.Kelly shares the two key KPIs she watches every day, and what they tell her about when a mid-year pivot is actually necessary.The pair reveals how and why Optidge uses letter grades, single quarterly rocks, and clearly defined "done" criteria to keep goals from becoming noise.This episode emphasizes why context is non-negotiable in a remote agency, and what happens when leaders fill the silence instead of leaving teams to fill it themselves.Episode Links: Digital Marketing Mentor Podcast: Optidge.com/tdmmConnect with Kelly A. Garcia on LinkedIn: Kelly A. GarciaConnect with Lauren Friedman on LinkedIn: Lauren FriedmanSend us Fan MailFollow The Digital Marketing Mentor:Website and Blog: thedmmentor.comInstagram: @thedmmentorLinkedin: @thedmmentorYouTube: @thedmmentorInterested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family:Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations.ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business's digital marketing strategy.

The Stanley Cup Final keeps delivering.Tyler Yaremchuk and Carter Hutton break down another wild game as Carolina battles back to even the series with Vegas. Is Jordan Staal building a Conn Smythe case? Did Brandon Bussi steal the crease from Frederik Andersen? And has Jack Eichel been completely neutralized by Carolina's shutdown game?Plus, Matt Larkin joins the show to discuss his latest Trade Targets board, the growing Dylan Larkin trade speculation, Nico Hischier's future in New Jersey, and other NHL offseason storylines.Matt Larkin - Trade Board : https://www.dailyfaceoff.com/news/nhl-trade-board-rankings-candidates-offseason-rumors-larkin-hischier-barzal-nurse-mctavish-knies-rielly-ullmark-fox-binningtonThe guys also dive into the latest developments surrounding Mike Babcock and Edmonton's coaching search as the NHL moves forward with its investigation.#NHL #StanleyCupFinal #CarolinaHurricanes #VegasGoldenKnights #JordanStaal #MikeBabcock #DylanLarkin #NHLTradeRumors #DailyFaceoff

Welcome to Daily Faceoff Live from Las Vegas!The Carolina Hurricanes face a massive Game 4 as they look to bounce back and avoid letting the Golden Knights seize control of the Stanley Cup Final. We break down what Carolina needs to do to even the series, the key matchups to watch, and whether momentum has shifted after Vegas's Game 3 win.

Welcome to Daily Faceoff Live!The Vegas Golden Knights are now just two wins away from the Stanley Cup after a dramatic double-overtime victory in Game 3.On today's episode of Daily Faceoff Live, we break down Vegas' dominance through three games, the four NHL records set in Game 3, and the ongoing controversy surrounding the biggest reviews and challenges of the series.We also discuss some of the unsung heroes making a massive impact, including Brayden McNabb's incredible workload and Jordan Staal's recent scoring surge. Plus, where has Jack Eichel's offense gone, and how important has Sebastian Aho been for Carolina?Irf Gaffar joins the show to discuss the biggest surprise of the Stanley Cup Final and Rod Brind'Amour's looming Game 4 goaltending decision.We also dive into the latest report surrounding Dylan Larkin's potential trade destinations, answer your #AskDFO questions, and wrap things up with our Bet365 Daily Bets featuring the latest Conn Smythe Trophy odds.

The Stanley Cup Final is all tied up after Carolina stormed back in the third period to even the series.We break down the controversial coach's challenge that changed the game, Tomas Hertl's costly penalty after looking like the hero, and Howden's incredible playoff scoring run.

Welcome to Daily Faceoff Live!The pressure is on the Carolina Hurricanes as they look to even the series and avoid falling into a dangerous hole at home. We break down what the Canes need to do to bounce back, including a closer look at their top line and the keys to slowing down Vegas.We also play Fill in the Blank and debate:What Carolina must do to get back into the series?What Vegas' chances of winning the Stanley Cup Final become if they take tonight's game?Plus, Jon Cooper has officially been named the NHL's Coach of the Year, edging out Lindy Ruff in one of the closest Jack Adams Trophy races in recent memory. We review the voting results and discuss whether the voters got it right.We also continue our offseason preview series with the Utah Mammoth. What should Utah's top priority be this summer as they look to close the gap in the Central Division and take the next step toward contention?Later, David Pagnotta joins the show for the latest Insider Notebook.

Welcome to Daily Faceoff Live!The Vegas Golden Knights have struck first in the Stanley Cup Final.After falling behind early, Vegas stormed back to take Game 1 on the road, becoming the first team to overcome a multi-goal deficit and win the series opener. We break down the comeback, key performances from Nikolaj Ehlers and Tomas Hertl, Shea Theodore's bounce-back effort, and the turning points that helped the Golden Knights take a 1-0 series lead.We also play The % Game and debate:The chances this ends up being the highest-scoring game of the Stanley Cup FinalWhether Mitch Marner could emerge as the Conn Smythe favorite if Vegas goes on to win the CupReactions to the NHL's new All-Star Weekend formatThe possibility of Russia returning for the World Cup of HockeyWhy the NHL is not currently pursuing expansionLater, Max Bultman joins the show to discuss the Detroit Red Wings and take a closer look at the Yzerplan. Has Steve Yzerman made meaningful progress in Detroit, and what comes next for the Red Wings as they try to become a Stanley Cup contender?

The Stanley Cup Final is finally here.On this episode of Daily Faceoff Live, we break down the three biggest storylines to watch in Game 1 of the Stanley Cup Final and discuss what could determine the outcome of the series.We also react to the Vancouver Canucks hiring Manny Malhotra as the 23rd head coach in franchise history. What does the move mean for the organization's culture, and how patient should the Canucks be as Malhotra begins his first NHL head coaching opportunity?Plus, we continue our offseason preview series with the Anaheim Ducks. What should priority number one be for the Ducks this summer, and what moves could help push them closer to contention?Later, Jeff Marek joins the show to discuss:Which player's legacy will be impacted most by this Stanley Cup FinalWhether this matchup can help grow the gameThe futures of Rod Brind'Amour and John TortorellaThe biggest storylines surrounding the championship series

Welcome to Daily Faceoff Live!The Carolina Hurricanes are heading to the Stanley Cup Final after an incredible playoff run, steamrolling their way through the Eastern Conference with dominant underlying numbers and a remarkable 12-1 postseason record. We discuss what has made Rod Brind'Amour's group so effective and whether anyone can slow them down.We also look at the Montreal Canadiens after their surprising run to the Eastern Conference Final came to an end. With Brendan Gallagher's emotional comments raising questions about his future and major offseason decisions looming, what comes next for Kent Hughes and the Canadiens?Plus, it's another edition of our Offseason Preview series as we focus on the Los Angeles Kings. With Anze Kopitar's retirement ushering in a new era, a head coaching vacancy to fill, and significant cap space available, what should priority number one be for the Kings this summer?Steven Peters joins the show for The Film Room to break down Carolina's dominant playoff formula, analyze the matchup against Vegas, and discuss the biggest tactical storylines heading into the Stanley Cup Final.

The Montreal Canadiens are facing elimination as the Carolina Hurricanes hold a commanding series lead in the Eastern Conference Final. We break down what Montreal needs to do to keep their season alive, whether there's a path back into the series, and if the Hurricanes are simply proving to be too much for the young Canadiens.We also dive into another edition of Fill in the Blank, including which NHL team should be most aggressive in pursuing Mason McTavish if the Anaheim Ducks are willing to listen, and Kelly McCrimmon's comments about the Bruce Cassidy situation and the leak that shook the hockey world.From there, we continue our offseason preview series with a look at the Columbus Blue Jackets. What should be the organization's top priority this summer? What would a dream offseason look like as Columbus tries to take the next step toward becoming a playoff contender?Steven Ellis joins the show for The Next Wave as we break down his latest Top 100 NHL Draft rankings, discuss some of the biggest risers and fallers, and highlight prospects that hockey fans should be paying attention to ahead of the draft.https://www.dailyfaceoff.com/news/2026-nhl-draft-rankings-may-top-100-mckenna-reid-stenberg-carels-verhoeff-scouting-reports

The gang digs into the quiet retirement of RCP 8.5, the most extreme climate scenario suggested by scientists, after making some genuine progress towards slowing global warming. What does this say about our relationship with science media? Then they turn to recent reports over Tom Steyer's campaign allegedly paying off influencers and creators for promotion and positive press and ask whether we should have stricter guidelines over these sorts of ads.Chapters00:00:00 - Intro00:23:09 - Climate Change00:46:55 - Paid Social Media Influencers01:06:51 - Emails02:04:40 - Wrap-up Hosted on Acast. See acast.com/privacy for more information.

The Carolina Hurricanes are now one win away from the Stanley Cup Final after taking both games in Montreal and grabbing a commanding 3-1 series lead over the Canadiens. Tyler and the crew break down what's gone wrong for the Habs, whether there's still any hope left in the series, and why Carolina continues to look like the most complete team remaining in the playoffs.We also play Fill In The Blank with some of the NHL's biggest offseason storylines, including the future of Jason Robertson in Dallas, Connor Hellebuyck in Winnipeg, and whether Jared Bednar could actually be on the hot seat in Colorado.Then it's time for an offseason preview focused on the New York Islanders. What should priority number one be this summer, and what would a dream offseason look like for the Isles as they try to get back into contention?David Pagnotta joins for the Insider Notebook to discuss what could be a franchise-changing offseason for the Avalanche, what direction the Pittsburgh Penguins could take with Evgeni Malkin, and other major NHL storylines developing around the league.

Purna Virji is back on the Digital Marketing Mentor for a second round, and this time she's talking about the intersection of AI strategy and executive content, two elements of content marketing that are transforming consumer trust and loyalty.Since Episode 62, Purna has expanded her role at LinkedIn to Applied AI Strategy Lead, and she brings that lens to a conversation about why human storytelling has never been more valuable. Plus, she details how AI fits into the equation without replacing the voice behind it.Episode Highlights:Purna shares why the rise of AI has made human storytelling more valuable, not less, and what the salary data on executive content roles actually signals about where the industry is heading.This discussion uncovers specific stats behind well-executed founder-led marketing: more leads, larger deal sizes, and faster pipeline when executives show up consistently.Purna shares three executive story types that work across all stages of the buyer journey, from completely unaware to ready to buy.She gives insights into extracting high-quality content from a time-strapped executive without asking them to write a single word.Purna revisits a topic she shared in her previous episode with Danny, diving deeper into why repurposing content isn't repetitive, and why reformatting content across channels is both an instructional design principle and a practical reach strategy.Episode Links: Episode 62 with Purna Virji: The Queen of Content SolutionsPurna on LinkedIn: linkedin.com/in/purnavirjiHigh Impact Content Marketing: AmazonFounder-Led Sales and Marketing Never Ends (Playbook): Download on LinkedInSend us Fan MailFollow The Digital Marketing Mentor:Website and Blog: thedmmentor.comInstagram: @thedmmentorLinkedin: @thedmmentorYouTube: @thedmmentorInterested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family:Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations.ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business's digital marketing strategy.

Send us Fan MailThere are 10+ marketing and advertising channels which should you invest in? We break down a practical, trackable way to drive more direct bookings for outdoor hospitality using better creative, Meta ads, landing pages and email nurture. We also share what we have learned the hard way about OTAs, influencer marketing, pixels, and where AI can genuinely help operators and marketing teams. • prioritising high-quality video content over higher ad spend • treating Meta creative as the main driver of performance • allocating launch budget towards content creation and Meta ads • weighing influencer “exposure” against trackable paid social ROI • deciding when Google Ads and SEO are worth it for a property • building a direct booking funnel with landing pages and email capture • using Meta Pixel and conversion events to optimise for bookings • creating clearer customer avatars and committing to one niche • understanding creative volume and stage-based ads after Andromeda • benchmarking cost per booking against OTA commissions • using StayFi to capture guest details and enable upsells • applying AI for property knowledge bases, concierge replies and pricing ideas Learn more or book a call at hiddengem.media Follow @dustindeanbaker and @hiddengem.staysWe work really hard to bring you the best content from the best operators in our industry and we do it all absolutely free of charge. All we ask is that you consider leaving us a review on Apple Podcasts or Spotify so we can keep the momentum going. Simply go to the homepage of the podcast and scroll down till you see the stars. Thanks for your support and let's keep getting more people outside.This podcast is powered by Sage Outdoor Advisory the industry leaders in feasibility studies and appraisals. 

Welcome to Daily Faceoff Live!The Vegas Golden Knights are headed back to the Stanley Cup Final after completing a stunning sweep of the Colorado Avalanche. We break down how Vegas dominated the series, what went wrong for Colorado, and why the Golden Knights once again look like one of the NHL's most complete playoff teams.With the Western Conference Final now over, we also look ahead to the Stanley Cup Final while the Eastern Conference Final between the Carolina Hurricanes and Montreal Canadiens continues. Who will Vegas face for the Stanley Cup?Plus, we shift to the offseason and discuss the New York Islanders after another disappointing end to their season. What changes could be coming this summer? Could the Islanders make major roster moves, or will they try to stay competitive with their current core?We also cover:• The Avalanche's biggest issues in the series against Vegas• Whether Colorado needs major offseason changes• The latest on the Hurricanes vs Canadiens series• Potential offseason plans for the Islanders• NHL trade rumors and offseason storylines

The Carolina Hurricanes have taken control of the Eastern Conference Final after another dramatic overtime win against the Montreal Canadiens. Andrei Svechnikov delivers the Game 3 winner as Carolina grabs a pivotal 2-1 series lead, but did Montreal miss a massive opportunity to swing the series back in their favour?We also break down the growing pressure surrounding the Colorado Avalanche after falling behind in their series with Vegas. Despite controlling large stretches of play and owning the expected goals battle in two of three games, the Avs are now on the brink. Is this just bad luck, or are major changes coming if this ends early?Plus, we continue our NHL offseason preview series with a look at the New Jersey Devils and the huge decisions facing new GM Sunny Mehta in his first summer running the team. Will New Jersey make bold changes to shake up the core, or stay patient with a group that still believes it can contend?Jeff Marek also joins to discuss whether Vegas' success after a late coaching change could spark a league-wide trend — and whether Colorado risks overreacting if this season ends in disappointment.#NHL #CarolinaHurricanes #ColoradoAvalanche #NewJerseyDevils #StanleyCupPlayoffs

The pressure is officially on in Colorado. The Vegas Golden Knights are now one win away from advancing after taking a commanding 3-0 series lead over the Avalanche. We break down Tomas Hertl's massive goal, what's gone wrong for Colorado, and whether the Avs need to seriously consider a change in goal before it's too late.While the Eastern Conference Final is officially tied after the Carolina Hurricanes steal an overtime win against the Montreal Canadiens. Has momentum shifted again?We also continue our offseason preview series with a look at the St. Louis Blues. After another disappointing finish, how aggressive could their summer selloff become? We discuss the future of Jordan Binnington, Robert Thomas & Jordan Kyrou, Colton Parayko, and what direction the Blues could take moving forward.Jesse Montano joins for “The All 32"

The Montreal Canadiens have officially stunned the hockey world. After a dominant Game 1 win over the Carolina Hurricanes, we break down how the Habs controlled the pace, frustrated Carolina, and suddenly flipped the pressure in the Eastern Conference Final. Can Montreal actually pull this off?We also dive into the growing pressure on the Colorado Avalanche ahead of Game 2 against the Vegas Golden Knights. What adjustments does Colorado need to make immediately to avoid falling into a dangerous 0-2 hole? From defensive structure to secondary scoring, we cover the biggest keys for the Avs.Plus, it's time for our Nashville Predators offseason preview. With the Predators still searching for their next GM, what direction will the franchise take this summer? Will Nashville retool around its current core or consider bigger changes? We discuss the biggest questions facing the organization heading into a critical offseason.

The Western Conference Final is underway as the Vegas Golden Knights steal home ice from the Colorado Avalanche after holding off a late push to take Game 1. We break down what went right for Vegas, whether Colorado should be concerned, and the biggest turning points from the opener.Plus, with the Eastern Conference Final about to begin, we dive into the key matchups and X-factors for the Montreal Canadiens and Carolina Hurricanes. What does each team need to do to punch their ticket to the Stanley Cup Final?We also continue our offseason preview series with a deep look at the San Jose Sharks and how they can finally take a meaningful step forward next season. From roster needs to young talent and possible offseason targets, we map out the path ahead.Then David Pagnotta joins the show for The Insider Notebook with updates on Alex Tuch, Scott Laughton, the Calgary Flames looking to move up, and more offseason buzz around the NHL.

The Conference Finals are officially here and we break down both massive matchups as the Stanley Cup chase heats up. Can the Golden Knights find a way to slow down Colorado? What makes the Hurricanes so dangerous right now? And can Montreal disrupt Carolina's near-perfect playoff run?Tyler, Hutts, and the crew give their full Conference Final predictions, key battlegrounds, X-factors, and upset paths for every team still standing.We also dive into the latest coaching drama around the NHL as the Vancouver Canucks fire Adam Foote after just one season behind the bench. Was this the right move for a team still searching for direction? Plus, Sheldon Keefe returns to New Jersey, Bruce Cassidy's latest comments, and a look ahead at a massive offseason for the Winnipeg Jets.

The Montreal Canadiens are heading to the Eastern Conference Final after an unforgettable Game 7 overtime win over the Buffalo Sabres. Alex Newhook plays hero as the Habs eliminate Buffalo and officially complete the NHL's final four.On today's episode of Daily Faceoff Live, we break down Montreal's dramatic OT victory, what went wrong for the Sabres after their first playoff run since 2011, and whether the Canadiens have any chance against the undefeated Carolina Hurricanes.We also dive into:

Ivan Demidov delivered again as the Montreal Canadiens took a 3-2 series lead over Buffalo, while Jakub Dobes continues to give Montreal confidence between the pipes. We break down Demidov's breakout performance, the Sabres' goaltending questions, and what Game 6 could look like.Plus, the Vegas Golden Knights are headed back to the Western Conference Final after another clutch performance — including a ridiculous Mitch Marner goal. But are the Golden Knights actually the best team left to challenge Colorado, or could this series get out of hand quickly?We also dive into the Seattle Kraken offseason outlook with major questions surrounding the roster, direction of the franchise, and what absolutely needs to happen this summer after another missed playoff year.Then, David Quadrelli joins the show for The All 32 to discuss the Sedins' growing role in Vancouver, how Canucks fans feel about the organization right now, why Ryan Johnson is viewed as the right choice moving forward, and expectations for a massive offseason in Vancouver.

The Edmonton Oilers have fired Kris Knoblauch — we break down what led to the shocking decision, what it means for Connor McDavid and the future of the franchise, and where Edmonton could turn next behind the bench. NHL insider David Pagnotta joins the show with the latest on the Oilers coaching search and the fallout around the league.Plus, the Colorado Avalanche are headed back to the Western Conference Final after Brett Kulak scored the series clincher to eliminate the Minnesota Wild in five games. We discuss the goalie change, Nathan MacKinnon delivering in the clutch, Colorado's depth stepping up, and whether the Cale Makar injury could become a major factor moving forward.We also play High or Low:

A stalled ad account. A two-year pause. Then, a rebuild that turned careful testing into a record quarter. In this episode, Optidge Paid Media Specialist Sara Reinhold walks through how we revived paid media for FamilyTreeDna by stripping back to intent, stabilizing with a feed-only Performance Max strategy, and expanding product availability to give the algorithm room to win. We chat about how we made adjustments along the way, setting a realistic ROAS floor, pausing underperforming channels, and rebuilding search around present-day demand rather than yesterday's assumptions.The result? By choosing time over speed and prioritizing reliable conversion signals, the Optidge team was able to validate their structure and prove the value of their advice, ultimately extending the partnership and increasing loyalty. An Optidge "Office Hours" EpisodeOur Office Hours episodes are your go-to for details, case studies, how-to's, and advice on specific marketing topics. Join our fellow Optidge team members, partners, and sometimes even 1:1 teachings from Danny himself, in these shorter, marketing-focused episodes. Get ready to get marketing!Episode Highlights:This case study example illustrated how just because something worked in the past doesn't mean it works now, as market conditions, platform algorithms, and auction dynamics shift constantly.Patience in scaling compounds trust. By choosing six months over three, Optidge rebuilt reliable conversion signals and created the foundation for a 5.7x budget increase.Budget pacing is as important as budget size. Aggressive spending without a validated structure wastes money; sustainable scaling with clear milestones delivers results.Full-funnel thinking measures the whole system, not just the middle click. Upper-funnel awareness (YouTube, Demand Gen) feeds lower-funnel conversion (search). This case proves that long-term partnerships outperform short-term wins. The 2.59 ROAS and 100% client satisfaction came from working through highs and lows together, not from a single tactic or campaign. Episode Links:Episode 084: From NICU Nurse to PPC Pro: A Career Pivot Story with Sara Strickland (Office Hours)Sara Reinhold on LinkedInThe Digital Marketing MentorThe DM Mentor on InstagramOptidge Paid Media Services Send us Fan MailFollow The Digital Marketing Mentor:Website and Blog: thedmmentor.comInstagram: @thedmmentorLinkedin: @thedmmentorYouTube: @thedmmentorInterested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family:Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations.ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business's digital marketing strategy.

Phil Kiel is the Director of Paid Social at Taikun Digital. Follow and connect with him on X at https://x.com/philkiel.Read Phil's key CPMr article on X: https://x.com/i/status/2039073020417921397FOLLOW UP WITH ANDREWX: https://x.com/andrewjfarisEmail: podcast@ajfgrowth.comWork With AJF Growth: https://ajfgrowth.comMORE STAFFINGRecruit, onboard, and train incredible virtual professionals in the Philippines with my friends at More Staffing by visiting https://morestaffing.co/af.INTELLIGEMSIntelligems brings A/B testing to business decisions beyond copy and design. Test your pricing, shipping charges, free shipping thresholds, offers, SaaS tools, and more by clicking here: https://bit.ly/42DcmFl. Get 20% off the first 3 months with code FARIS20.

This episode offers a rare behind-the-scenes look at what a CRM implementation actually costs and what it truly delivers, all from the client's perspective. Maggie Segrich, founder of Sesh Coworking, was ready to walk away from HubSpot after multiple failed attempts until the right support helped her rethink how systems should work. Over six months, her team shifted from resistance to buy-in as chaotic operations became streamlined and automated. This episode is a candid conversation about how the right systems don't replace human connection, but rather create the space for it to thrive.Episode Highlights:Systems fail because nobody helps you use them. The software isn't the bottleneck; adoption, training, and ongoing partnership are.Maggie believes that automation (like sequences and segments) doesn't replace human work; it instead frees up time for the human work that actually drives retention and growth.A CRM is the central hub where websites, email, social, phone calls, and customer data converge. Maggie's story proves that if your CRM is broken, everything downstream is broken.Trust in agency partnerships forms through in-person connection first, transparent communication second, and proven results third.Maggie's gym membership analogy is real: you can buy the best tools in the world, but clients have to show up and do the work. It's a partnership, not a magic solution.Episode Links: Optidge Hubspot ServicesThe Digital Marketing MentorThe DM Mentor on InstagramSESH CoworkingMaggie on LinkedInSend us Fan MailFollow The Digital Marketing Mentor:Website and Blog: thedmmentor.comInstagram: @thedmmentorLinkedin: @thedmmentorYouTube: @thedmmentorInterested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family:Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations.ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business's digital marketing strategy.

When ad costs spike and attribution gets messy, even the best marketing budgets can start to feel unreliable. In this episode, Optidge's own Joe Wolf and Alejandro Torres cut through the noise on marketing budget planning and ad spend forecasting: what the models look like, where most plans fall apart, and how to build one that holds up when platforms shift, and results lag.This episode lights a fire under a candid, lively discussion of the most complex client-facing problems marketers will encounter, using our own experiences as fuel. An Optidge Office Hours EpisodeOur Office Hours episodes are your go-to for details, case studies, how-to's, and advice on specific marketing topics. Join our fellow Optidge team members, partners, and sometimes even 1:1 teachings from Danny himself, in these shorter, marketing-focused episodes. Get ready to get marketing!Episode Highlights: The Optidge team shares that most clients arrive at budget conversations with a plan already in mind, and reveal that refining it is actually harder than building from scratch.One campaign example shared that a real estate client panicked when overall performance began to drop. Joe and Alejandro affirm that the problem isn't always the channel taking the blame and requires a broader analysis.The team shares insights into Optidge's cohort-based reporting, noting the changes in how you measure paid media success and how to use it to prevent knee-jerk decisions.Both Joe and Alejandro touch on the halo effect using real examples: store visits, YouTube demand lift, and self-reported attribution from intake forms.The conversation emphasizes that assuming every lead is equal is the most expensive mistake in budget planning, and that building unified dashboards and planning for the whole year helps to keep the big picture top-of-mind.Episode Links: Digital Marketing Mentor Podcast: Optidge.com/podcastODEO Academy: odeoacademy.comOptidge Paid Media Services: Optidge.com/paid-mediaEpisode 050: Debunking, Diversifying, and Diving into the Data of Paid Social Ads with Joseph Wolf (Office Hours) Episode 067: The Superpowers of Effective PPC Budget Management and Pacing with Alejandro Torres (Office Hours) Send us Fan MailFollow The Digital Marketing Mentor:Website and Blog: thedmmentor.comInstagram: @thedmmentorLinkedin: @thedmmentorYouTube: @thedmmentorInterested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family:Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations.ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business's digital marketing strategy.