A podcast about all things promo hosted by Strideline's Zach Minnerly. Learn from industry experts, business owners, and sales leaders as they explain their trials, successes & strategies for success in the fast-changing promotional products industry.
In one of the show's most fun & real conversations, Charity Gibson comes on to prove the point that there are some seriously badass women in the promotional products industry. You'll recognize Charity if you've been to just about any industry event; she is currently the National Accounts Coordinator at Peerless Umbrella and the host of a new podcast, Badass Women of Promo. Charity shares the many obstacles she has overcome to earn her place among the leaders of our industry and lends her insight into women's representation in the industry & how it is & will continue to improve. From her website: "Charity started the #BWOPpod to shine a light on the powerhouse women among us, as well as provide a platform for their voices and ideas to be heard and shared." You can find her show at the link below as well as Charity's twitter handle & email address. https://www.badasswomenofpromo.com/ charity@peerlessumbrella.com @licensetoswag
Eat Sleep Promo's first episode on the road. We join Ned Specktor (@NedSpecktor) with Geiger life in the #SwagLife studio. Zach & Ned talk about the stovetop of life (family, friends, work, health), learning to enjoy the process, imagine the future & more. Join us for a cathartic episode of the podcast! Prefer to watch your content? Catch this episode on youtube: https://www.youtube.com/watch?v=Ju-HpCGjnp0
John Corrigan, Founder of http://thewrestlingestate.com/ and staff writer at ASI, describes his (un)conventional journey to the promotional products industry, the value to be derived from long-form content, and how lessons in the industry can be utilized to grow a social following & expand brand awareness. John's website averages 17,000 clicks a week after just two years online. John can be reached via email at jcorrigan@asicentral.com and on twitter @Notready4Radio.
Paul Bellantone, CEO & President of PPAI, joins the show & describes his path to the industry, the things he finds growing distributors & successful salespeople doing, the changes he expects to the industry in 5 years, and the potential for disruption which expects our industry is ripe for.
Tim Andrews, President & CEO of ASI, joins the show in a monumental episode for Eat Sleep Promo. Listen to the man at the top of the industry deliver his opinions & advice on how to deal with threats of online distributors, how to prepare for an economic downturn, where to put your focus to be the best, and what today's headline of the Tim Andrews Times is.
Zach Minnerly discusses thoughts & reflections on the trade shows of 2019 so far, and how to approach the upcoming ones. Segment "Advice From a 25 Year Old" returns.
Nick DiNicola, manager of the ASI Advantages Roadshows, joins the show to discuss the changing industry, his experience in it the last 19 years, and the value of the smaller events available to distributors & suppliers. Nick is a wealth of information related to anything promotional, whether it's tradeshows, branded items, relationship building, etc. If you'd like to get in touch with Nick for more information about the ASI Roadshows or help getting your business started, he can be reached via email at NDinicola@asicentral.com or via phone at 215-953-3537.
Host Zach Minnerly briefly sums up the "crisis mentality" advice that he has gathered over the coarse of the year from our distinct guests.
Tim Shustoff (Spokane, WA), GM at Eagle Sports Properties with Learfield, joins the show as our new go-to sports marketing panelist. We dive in to many things as Tim explains the value of co-branding, the difference between marketing & sports marketing, a couple of his favorite campaigns, and the most important thing you need to learn in his Sports Marketing & Sport Administration classes.
Bruce Cohen (VP of Sales at the MRL Group) joins the show today. Bruce is an industry veteran with 37 years of experience, and is currently the VP of Sales at The MRL Group. This interview focuses on Bruce's ability to elevate his rank within companies & the industry, his approach for landing new clients and servicing current ones, and his ability to adapt in a constantly evolving industry.
Host Zach Minnerly presents a new segment - Advice from a 25 year old.
Industry giant Ned Specktor (Geiger, MI) joins the show & shares a wealth of industry experience, excitement, passion, and life advice. A truly inspiring & uplifting interview! Latest episode of SWAG LIFE: https://www.youtube.com/watch?v=mhLqXPveVdQ&t= Twitter: @NedSpecktor Instagram: @NedSpecktor
Taylor Marean, COO at Strideline (Seattle, WA), joins the show as he tells us about his business commandments, the power of processes, and the benefits of working remote.
Jeff Livingston, commercial real estate broker with Colliers International in Bellevue, WA, joins the show to discuss how promotional products can be utilized in the real estate industry, and the useful things to know when pitching products to others in the real estate business.
Tony Poston, founder of College Hill in Seattle, WA, joins the show & discusses the conception of his company, the importance of company culture, the benefits his employees get (they are very cool), and the task of transitioning from a seemingly one-dimensional company to a full on branding & promotional company. Tony can be reached at: email: tony@chthreads.com twitter: @tonyposton Instagram: @tonyposton
Quick episode to share industry influencers, content, & videos. Ned Specktor: https://www.youtube.com/channel/UCP8EBItPZu9rgArcSyHjUwQ/videos skucast: https://community.commonsku.com/category/podcast/ Key Tariff Takeaways: https://blog.boundlessnetwork.com/key-tariff-takeaways-know-2019/ How to Create a Better Morning Routine: https://www.youtube.com/watch?v=LHAyE0UC5I4
Mark Sweet is welcomed back to the show for his record 3rd appearance, as he discusses balance between work time & personal time, his purpose & motivation, as well as answering rapid fire questions at the end. He has a quick mind & a great sense of humor which makes for a very enjoyable interview.
A brief overview of the usefulness of case studies in the industry. 2 case studies about Strideline socks are read - those studies & more can be found here: https://drive.google.com/drive/folders/15iTsGLT4OWgUEvdEp5kVRZYQM_aSDT7x?usp=sharing Share your case studies with eatsleeppromo@strideline.com for a free gift card to strideline.com. Share the podcast on your social media and tag @EatSleepPromo and I will send you a free gift card to strideline.com.
A quick update on the purpose of the show & the trajectory moving forward from your lovable host, Strideline's Zach Minnerly.
Strideline cofounders Jake Director & Riley Goodman join the show & discuss supplier relationships, company culture, and long term goals.
Trevor Hyssong with Blink Marketing (Franklin, TN) joins the show to talk about the role of failure in his job as a sales & marketing representative. He takes us in depth to missed sales opportunities, not landing certain clients, and orders that have gone wrong. Most importantly he details how he handles these situations when the arise and how he learns from them to help future business. Appendix A (Blink marketing caricatures): https://blinkmarketing.com/who-we-are/
Bart Szaniewski, Head of Brand/VP of Marketing at Strideline, joins the show and discusses strategies for earning clients that you want to work with. He also reveals marketing methods to help you tell a company's story & create brand authenticity.
Jolyn Bowers, Account Executive & head of the Fun Committee at OmniSource (Indianapolis, IN), joins the show to discuss working for people she loves. She also breaks down the value of Idea Expo, OmniSource's yearly end user show.
Kevin Mullaney, VP at Brandito (Richmond, VA), joins the show to discuss hiring strategy in the new era of promotional products, the importance of attitude in the industry, and a funny story about how he found himself working with Brandito.
Mitch Alterman joins the show & explains the importance of promotional products, the accountability in the industry, and the advantages & challenges associated in being a young professional in the industry.
We talk with Wayne about passion & politics and the relationship those things have to his job.
In his second appearance on the show, Mark Sweet (Houston, TX) discusses adding value as a distributor in an age where online purchasing is becoming more prevalent.
This week we welcome on John Holton who moved from Seattle to the Philippines in order to manage a production facility. He shares insights on living in another country and the process for turning purchase orders into successful on time deliveries.
This week we discuss end of the year tips and the importance of self-reflection in your business. Kelly Coleman, national retail manager at Strideline, joins the show and tells us how he continues to crush his projections in an increasingly web-based sales world.