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How can a simple giveaway at a trade show create lasting emotional impact and brand loyalty? In an age where digital impressions dominate, can a physical product still create a meaningful connection? In such an environment, how can associations help members understand and elevate the true power and value of their work? In this episode of Associations Thrive, host Joanna Pineda interviews Drew Holmgreen, President and CEO of Promotional Products Association International (PPAI). Drew discusses:The vast promotional products industry ecosystem—from manufacturers to decorators.PPAI's global membership of over 15,000 corporate members, reaching into the U.S., Canada, Latin America, Europe, and beyond.Why branded merch is unique in its ability to create an active relationship with consumers.PPAI's work on a new economic impact study, to quantify the industry's reach and influence.The importance of advocacy at both the federal policy level and in educating the public and brands about the promotional products industry.PPAI's massive Expo, attracting 16,000+ attendees annually in Las Vegas, featuring a tradeshow, education, and a Shark Tank-style innovation showcase.Innovations in the industry, including digital-embedded merch and sustainability-forward products that can be recycled.PPAI's end-user advocacy campaign to elevate the perception of promotional products and underscore their emotional impact.The Promotional Products Education Foundation (PPEF), which has awarded over $4 million in scholarships to industry members and their families.Creating a culture of joy at the office—through space redesign, fun events, and leading with positivity.References:PPAI Website
It's Friday and time for Ep. 12 of the Between 2 Brands #podcast with your host, Bill Petrie! This week, Bill shares a passionate “Billitorial” on why April Fools' Day is a garbage holiday. After that bit of business, he is joined by the new President and CEO of PPAI, Drew Holmgreen, where they chat about the branding (and rivalry) of their alma maters and marketing the Promotional Products Education Foundation (PPEF) to the industry. Afterwards, Bill asks Drew “Five Easy Questions” to get to know him better – you won't want to miss that! A HUGE thanks to our good pals over at Shepenco for sponsoring this almost-teenage podcast! Looking for the original eco-friendly merch for any Earth Day client function, Shepenco has you covered with an amazing array of sustainable writing instruments. Visit them at shepenco.com today!
It's Friday and time for Ep. 8 of the Between 2 Brands #podcast with your host, Bill Petrie! This week, Bill talks about brand loyalty when the product you seek is experiencing scarcity and no longer a premium due to insane pricing. Afterwards, Bill is joined by Dana Geiger from The Premier Group where they talk about common challenges brands face, the biggest hurdle that distributors have to overcome to successfully market their businesses, and Bill's “dream guest!” As is our custom, Bill asks Dana some awkward “Five Easy Questions” that you do NOT want to miss! A BIG thanks to our pals over at PPAI for sponsoring this fine podcast. Speaking of podcast, did you know that PPAI just launched season 1 of their new podcast, “Voice & Force”? Well, you do now and the completely bingeable first season covers PPAI 100! Head over to ppai.org/podcast to listen!
It's Friday and time for Ep. 7 of the Between 2 Brands #podcast with your host, Bill Petrie! This week, Bill does a quick industry news roundup where he discusses the “Stanley vs. Stanley” lawsuit and the fact that PPAI Expo was officially a waste-free event! Afterwards, Bill is joined by David Shultz from commonsku where they talk about how the promotional products industry is handling tariff uncertainty and what inspired Bill to take up (gulp) running. As is our custom, Bill asks David some awkward “Five Easy Questions” that aren't to be missed...and there might be a rapid fire at the end! A BIG thanks to our pals over at PPAI for sponsoring this fine podcast. Speaking of podcast, did you know that PPAI just launched season 1 of their new podcast, “Voice & Force”? Well, you do now and the completely bingeable first season covers PPAI 100! Head over to ppai.org/podcast to listen!
It's Friday and time for Ep. 5 of the Between 2 Brands #podcast with your host, Bill Petrie. This week, Bill shares his thoughts on DOGE as it relates to the promotional products industry why this makes LEAD from PPAI more important than ever. After that, Bill is joined by Lindsay Bons from IDLine to talk about the importance of building strong business relationships and tactfully bridging the age gap. Plus, as always, Bill asks Lindsay “Five Easy Questions” to get to know her a bit better. A BIG thanks to our good pals over at Seven Sourcing for sponsoring this fine broadcast. It's 2025 and time to elevate your offerings with fully custom branded merchandise. Russ Mogell and his team will demystify the custom overseas sourcing process and make YOU the hero of their brand story. Email them at sales@sevensourcing.com today!
Time for Ep. 2 of the Between 2 Brands #podcast with your host, Bill Petrie. This week, Bill shares the best and worst parts of his week in Las Vegas before being joined by Josh Ellis from PPAI where they discuss the value of consumer branding on children's toys and how one might handle the first week in a new job. Plus, as always, Bill asks Josh “Five Easy Questions” which were…uncomfortable. A HUGE thanks to our friends at BEL Promo for sponsoring this fine broadcast. Beyond the deep inventory and low minimums, BEL Promo is now offering 2-day production on a large number of their fabulous merchandise. Head over to belpromo.com to learn more! 2-day production? Yeah, you can BEL Promo that!
It's Ep. 235 and the first episode of the Promo UPFront #podcast in 2025! This week, hosts Kirby Hasseman and Bill Petrie talk about the education available at PPAI Expo, discuss the 2024 most overrated marketing trends according to CMO's, grade Netflix on their NFL broadcast debut, bring back “rapid fire” with a battle of restaurant chains you might frequent when you travel, and so much more! A BIG thanks to our friends over at AWS. If you're looking for a trusted partner that will transform your business in 2025, look no further than AWS. Heck, you can even visit with them in person at PPAI Expo by heading to booth 2754!
It's the final Friday before the holidays so you know it's time to drop Ep. 233 of the Promo UPFront #podcast! This week, hosts Kirby Hasseman and Bill Petrie talk about the hiring of Drew Holmgren as the new President and CEO of PPAI, ASI shares the 2024 Product of the Year, Knoss Apparel announces that it will close by the end of the year, and they share some “Santa Dad Jokes” to get everyone in the holiday spirit! A HUGE thanks to our friends over at PPAI for sponsoring this award-winning podcast! If you don't want “promo fomo,” there is still time to register for the PPAI Expo. Head over to ppai.org/expo and get registered today!
It's the last Friday before Thanksgiving, so you know it's time to drop Ep. 229 of the Promo UPFront #podcast. This week hosts Kirby Hasseman and Bill Petrie talk about the proposed tariffs by the president-elect and how to manage potential pricing implications with your clients, share some practical tips for advance planning with PPAI Expo on the horizon, discuss how one social media platform is allowing users to reset their algorithms to better tailor feeds, and so much more! A HUGE thanks to the good-strongs over at PPAI for sponsoring this fine broadcast! Don't forget to make plans to attend the 2025 edition of “The Pitch” taking place Monday, January 13 at 3:30 PM PT in Mandalay Ballroom J!
Is your business ready to break through growth ceilings and achieve exponential success?In this episode of The Business Ownership Podcast I interviewed Kurt Uhlir. Kurt, often referred to as "The King of Scaling Businesses," is a globally recognized marketing and growth expert renowned for his ability to rapidly scale organizations across various industries and stages, from startups and IPOs to Fortune 500 firms and turnarounds. With a career spanning six continents, he has consistently identified unique growth opportunities while systemizing operations and building repeatable processes that drive success.As a trusted thought leader, Kurt has delivered impactful speeches across the United States and Europe, presenting at prestigious events such as PPAI, GDC, EXPCON, and even at the White House. His expertise has made him a sought-after advisor, working with a diverse range of leaders, from startup founders and private-equity-backed CEOs to the President of the United States.Kurt's insights have been featured in major media outlets, including Wired, TechCrunch, Thrive Global, USA Today, Business 2 Community, WGN Radio, NBC, and ABC. His passion for fostering growth and innovation continues to inspire audiences worldwide.What if scaling your business to hypergrowth was simpler than you think? Check this out!Show links: Kurt Uhlir Website: https://kurtuhlir.comKurt Uhlir on LinkedIn: https://www.linkedin.com/in/kurtuhlir/Book a call with Michelle: https://go.appointmentcore.com/book/IcFD4cGJoin our Facebook group for business owners to get help or help other business owners! The Business Ownership Group - Secrets to Scaling: https://www.facebook.com/groups/businessownershipsecretstoscalingLooking to scale your business? Get free gifts here to help you on your way: https://www.awarenessstrategies.com/
It's the first Friday of November which means it's absolutely time for Ep. 226 of the Promo UPFront #podcast! Today hosts Kirby Hasseman and Bill Petrie handicap the potential candidates for the next President & CEO of PPAI, Chilis creates sales through some marketing genius (and what we can learn from it), Kirby gives some fantastic advice for following-up after an end-user show, and so much more! A HUGE thanks to our friends over at Seven Sourcing for sponsoring this fine broadcast! When you're looking for a trusted partner that will not only demystify custom direct importing but help you turn your client's brand into something truly iconic, email Russ Mogell and his team at sales@sevensourcing.com!
If it's Friday, then you know it's time to drop a brand-new episode of the Promo UPFront #podcast! For Ep. 224, hosts Kirby Hasseman and Bill Petrie dissect the ASI Power 50 list, discuss the credit card processing fees charged by suppliers, ponder if putting more resources into print make good business sense, opine on whether rebranding a product truly impacts sales, and so much more! A HUGE thanks to our pals at PPAI for sponsoring this fine broadcast. When you register for the PPAI Expo in January, make sure you sign up for the LEGENDARY PPAI Expo party! Until December 5, 2024, your cost is only $50 so snag your ticket for the best networking at PPAI Expo!
Of course, it's time for Ep. 222 of the Promo UPFront #podcast! This week, hosts Kirby Hasseman and Bill Petrie discuss PPAI's Leadership Development Conference event in Dallas and share some key takeaways, applaud the promo do-gooders who are helping folks in the wake of the devastation caused by Hurricane Helene, ponder about how and what to communicate to clients in relation to the longshoreman's strike, share their thoughts on Pink Floyd selling their music catalog (as well as band name and likenesses) to Sony, the return of “Party in the Back,” and so much more! A HUGE thanks to Russ Mogell and his team at Seven Sourcing. When you're looking to take your idea and turn into something iconic for your client's brand with fully custom merchandise, email them at sales@sevensourcing.com!
Heck yes, it's time for Ep. 221 of the Promo UPFront #podcast! This week hosts Kirby Hasseman and Bill Petrie share some thoughts on the purchase of AIA by iPROMOTEu, how each would approach fixing Tupperware after their recent Chapter 11 filing, discuss board leadership shift taking place at PPAI, have a giggle (or two) at an Australian ad campaign to help people overcome “poo paranoia,” and so much more! A BIG thanks to our friends over at BEL Promo for sponsoring this fine podcast! When it comes to lowest minimums, the deepest inventory, 5-Star and A+ service, and simplified pricing…yeah, you can BEL Promo that! Visit them over at belpromo.com!
Heck yes, it's time for Ep. 219 of the Promo UPFront #podcast! This week hosts Kirby Hasseman and Bill Petrie talk about valuing self when sharing services, discuss an interesting study showing people are increasingly feeling ignored by advertisers, debate whether an iconic company should go through with their rebranding plans, ponder the ramifications of the tipping culture entering the world of collegiate athletics, and so much more! A HUGE thanks to PPAI for sponsoring this fine broadcast! NOW is the time to register for the amazing PPAI Expo! Taking place January 13 – 16, 2025, there is no better way to start your year than by attending the premier show in the promotional products industry. Head over to ppai.org/expo to register today!
It's 5150 time which means we are dropping Ep. 217 of the Promo UPFront #podcast! This week hosts Kirby Hasseman and Bill Petrie review how PPAI manages elections to the board, discuss the efficacy of a musical “artist” securing the naming rights to a college football stadium, share strategies on how to handle a nightmare order, Bill interviews Kirby about the new book he wrote with his dad, and so much more! A big thanks to our pals over at SHEPENCO for sponsoring this fine broadcast. They are running a free freight/free setup special on four of their most popular writing instruments – simply head over to shepenco.com and click on the “specials” tab for all the details!
You know it's Friday when Ep. 211 of the Promo UPFront #podcast with Kirby Hasseman and Bill Petrie drops! This week the dynamic duo talk about the big news of Dale Denham departing PPAI, Sticker Mule mixes business with politics and has predictable results, Greece considers a six-day work week to grow the economy, the intended and unintended impact of Amazon's Prime Day, Bill asks Kirby for advice on things to do in Chicago, and so much more! A HUGE thanks to our good friends at Hirsch for sponsoring this fine broadcast! As one of the most forward-thinking organizations in the industry, Hirsch continues to innovate with the introduction of their ColorMAX decoration on the three top selling JBL speakers and the debut of tasc performance activewear in the promotional products industry. Visit them at hirschpromo.com or, if you're in Chicago, booth 1248.
Even though it's a holiday weekend, it's time for Ep. 209 of the Promo UPFront #podcast! This week hosts Kirby Hasseman and Bill Petrie talk about the new PPAI website and a missed opportunity, lessons from communication failures, Bill shares a little about his first vacation in a decade, HIT Promotional Products makes a HUGE hire, advice for getting back into work-mode after a vacation, and so much more! A BIG thanks to our friends over at Seven Sourcing for sponsoring this fine broadcast. When you're looking to turn your next client idea into something that becomes truly iconic, reach out to the team at Seven Sourcing at sales@sevensourcing.com.
Stop Talking, Take Action, Get Results. Business and Personal Growth with Jen Du Plessis
Hi, welcome back to this episode. I'm your host, Jen Du Plessis. Today my guest is Kurt Uhlir. He is a globally recognized marketer, operator, and speaker as a dynamic and charismatic speaker on marketing and innovation. Kurt's experience speaking experience includes speeches across the United States and Europe. He's worked with presidents of the United States. He's worked at the White House. He. A popular and entertaining commentator and has appeared on national television shows such as Wired Tech Crunch, thrive Go Global, U S A Today N B C A B C, et cetera. He's built a business running over 500 million worth of revenue, assembled teams across six continents, and has been part of small team leading pa, small team leading as well. He's done dozens of acquisitions and he is a tech techie guy. Tech guy, that's for sure. And he is part of E X P Realty and some other companies, so that's just one part of what he does. But we're gonna talk today about real estate and tech at the same time, and then we might go down some other, some other roads, who knows what happens ____________________ Join the Mortgage Lending Mastery Community Today: YouTube: https://www.youtube.com/channel/UCIz6-AkN3rMajV8OHfbJ_zw?view_as=subscriber Facebook: https://www.facebook.com/JenDuPlessis22 Instagram: https://www.instagram.com/jenduplessis/ Website: www.JenDuPlessis.com LinkedIn: https://www.linkedin.com/in/jenduplessis/ LinkedTree: https://linktr.ee/jenduplessis Interested in joining the Marketer's Cruise? Go to https://marketerscruise.com/ make sure you scroll down and find my name as your referral when booking. Book a Strategy Call with Jen TODAY: www.ChatwithJen.com _________________________ About Kurt Uhlir Kurt Uhlir is a globally-recognized marketer, operator, and speaker. As a dynamic and charismatic speaker on marketing and innovation, Kurt's speaking experience includes speeches across the United States and Europe in addition to presenting at prominent industry events such as PPAI, GDC, the White House, and private company/team workshops. He advises leaders, from startup founders to private-equity backed CEOs to the President of the United States. Kurt is a popular and entertaining commentator and has appeared on national television shows and periodicals including the Wired, TechCrunch, Thrive Global, USA Today, Business 2 Community, WGN Radio, NBC, and ABC. Reach out to him for a guest on marketing, real estate, or growing American based businesses. He's built and run businesses from start-up to over $500M annual revenue, assembled teams across six continents, been part of the small team leading an IPO ($880M), and participated in dozens of acquisitions. He is recognized for his proven ability to develop early-stage initiatives into thriving business enterprises and scale growing organizations through the power of B2B storytelling. Fundamentally, Kurt just wants to help people and create environments where people can flourish as themselves. This continues outside of work too, as he stewards a portion of his evenings and weekends to mentor and coach individuals and groups. Learn more about your ad choices. Visit megaphone.fm/adchoices
Oh yes, it's time for Ep. 206 of the Promo UPFront #podcast! This week hosts Kirby Hasseman and Bill Petrie discuss how suppliers can better support the marketing efforts of multi-line reps, Apple's ingeniously simple way to reduce burnout, talk about the lessons learned from Bill's recent health scare and diagnosis, how entrepreneurs can plan a vacation where they can fully unplug, play a vacation-themed rapid fire, and so much more! A BIG thanks to our friends at Logo Mats for sponsoring today! They want to celebrate their appearance (#53 if you're scoring at home) on the PPAI 100 by giving you 10% off on your next mat order. Simply use the code “Promo UPFront” on your next PO!
It's time for Ep. 203 of the Promo UPFront #podcast! This week hosts Kirby Hasseman and Bill Petrie take a deep dive into PPAI 100 lists, take a critical look at the recruiting practices in the industry, ponder how to create a world record in promo, shed some light on micro advertising campaigns, and so much more! A HUGE thanks to our pals over at BEL Promo for sponsoring this fine broadcast. When a client asks you if you can create branded merchandise that's available, cost-effective, and magical, feel confident in saying, “Yes! I can BEL Promo that!”
This week Jack not only talks about trade shows but more importantly, building up to going to trade shows. Jack explains with new ideas and little money how much easier trade shows can be to attend if you ease your way into it.
It's the last Friday of April and time for Ep. 199 of the Promo UPFront #podcast! This week hosts Kirby Hasseman and Bill Petrie take a deep dive into the PPAI “Cool Stuff List,” discuss a bizarre movie promotion with an NBA player, applaud the FTC ban on noncompete agreements, delve into language and the lost art of reading people, have a little musical rapid fire during the party in the back, and so much more! BIG thanks to our pals at Shepenco for sponsoring this fine broadcast. When it comes to stability and dedication to the promotional products industry, you'd be hard pressed to beat Shepenco. Visit them at shepenco.com.
Julius Ceasar was told to “beware the Ides of March.” However, when Ep. 193 of the Promo UPFront #podcast drops on the very same day, the only thing to be afraid of are candid opinions! Today hosts Kirby Hasseman and Bill Petrie take a deep dive into the new PPAI membership structure, discuss how the potential ban of TikTok will change influencer marketing, share some mega trends in marketing – and what you need to do about them, giggle about google having issues with Wi-Fi in their new building, Kirby endures a St. Paddy's Day edition of Rapid Fire, and so much more! A HUGE thanks to our friends over at Logo Mats who have a HECK of a deal for Promo UPFront listeners. Simply put the code “Promo UPFront” on your next PO between now and March 29, 2024, and they will take 10% off your order! Yes, it's just that simple! Check all their fine merchandise out at logomatsllc.com today and take advantage of that offer!
It's Friday before we lose an hour of sleep which means the time has come to drop Ep. 192 of the Promo UPFront #podcast! This week hosts Kirby Hasseman and Bill Petrie carefully and thoughtfully dissect the PPAI #Online18 list, dig into one of the reasons behind so many big names in promo making equally big moves, dive into the default font change from Microsoft, and so much more! A big thanks to our good direct sourcing buddies at Seven Sourcing for sponsoring this fine broadcast! Russ Mogell and his team demystify the overseas sourcing process and help you turn a great idea into an iconic brand. Email them at sales@sevensourcing.com today!
After 11 years with the International Association of Exhibitions and Events (IAEE), Marsha Flanagan was promoted to president and CEO in November, and she officially took the helm on Dec. 1, during the move-in of the association's largest event of the year. In this episode of Trade Show Talk, Flanagan shared her experience as a 25+ year association professional. She and Podcast Host Danica Tormohlen talked about the recent IAEE Expo! Expo! Annual Meeting & Exhibition, dubbed The Show for Shows. Held Dec. 5-7 at the Kay Bailey Hutchinson Convention Center Dallas, Expo!Expo! 2023 grew year over year, attracting 1,900+ industry professionals (pending verified audit), compared with 1,476 in 2022, and 241 exhibitors in 35,500 net square feet, compared with 233 exhibitors in nearly 31,000 net square feet in 2022. In her first podcast as IAEE president and CEO, Flanagan told us the IAEE team beat all the event's goals set by its board of directors. While the numbers are still being crunched, Expo!Expo! 2023 might be one of the association's largest trade shows in terms of revenue on record, she revealed. We also talked about: Her decision to apply for the position and the support from her family How she ended up in the event industry after deciding law school wasn't the right career path for her What it means to her to be the first woman to lead the 95-year-old association whose members are 65%+ female How and why the association deployed new event tech, like Zenus, to improve the attendee experience with data-driven metrics What's first on her agenda as she begins her new role: Filling her previous position, succession planning and restructuring Reflections on achievements in 2023 and challenges as the industry gets set to begin 2024 What she learned from her predecessor, David DuBois, and how she plans to create a culture of belonging, passion and purpose Our guest As IAEE's president, Flanagan is responsible for the management of IAEE's full-time professional staff, producing the annual business operating plan and budget, overseeing the support of all meetings of governance units, leading business development, directing fundraising efforts, advocating for the industry and the organization's members, providing organizational leadership and strategic counsel to the board. Also, she serves as the association's representative with industry coalitions, partner organizations and strategic alliances. Prior to joining IAEE, Flanagan was the Director of Content Strategy and Development at the Promotional Products Association International (PPAI), where she was responsible for steering strategy and the development and delivery of all PPAI professional development and editorial offerings. Flanagan spent 6 years in the medical industry serving in various roles overseeing operations, purchasing, revenue cycle management, marketing and business development. Flanagan began her career with Meeting Professionals International (MPI) and spent 12 years in various roles including Executive Vice President of Professional Development where she oversaw operations, including all strategic partnerships, the design and delivery of all professional development offerings and meetings management. She was named one of the 25 Most Influential People in the Meetings Industry by Successful Meetings in 2017 and named to BizBash's Inaugural Top 500 in the Events Industry in 2018 and 2019. In 2021, she was listed in Meetings Today as a 2021 Trendsetter. In 2021, she obtained her GBAC Trained Technician Certificate of Completion from the Global Biorisk Advisory Council (GBAC), a division of ISSA. Flanagan received her bachelor's degree from Texas Christian University and her master's in education from the University of Arkansas specializing in Meeting, Tourism and Recreation Management. She obtained her Certified in Exhibition Management designation in 2021. Flanagan is a 5th generation Texan, loves sports and the outdoors and spending time with family.
This time on Delivering #MarketingJoy, Dale Denham joins to talk about the PPAI Expo, the great (growing) team at PPAI, and why there is plenty of reason for optimism around branded merch. Listen now.
Liz got her start as the production manager at RightSleeve, then became the director of supply chain for Rightsleeve and eventually, the VP of Supply Chain and sustainability for Genumark, one of the largest distributors in North America and managing a team of 16 people focused on optimizing supply chain diversification and sustainability to drive growth.
It's time for the latest Delivering #MarketingJoy! This time Jessica L. Gibbons Rauch (JGR) talks about her new role at PPAI, why she loves hybrid work, and why digital education needs to be different. Watch now!
Your host, Sri Chellappa, talks with the Managing Partner and Fractional CMO of Ethereal Innovations, Kurt Uhlir. As a dynamic and charismatic speaker on marketing and innovation, Kurt's speaking experience includes speeches across the United States and Europe in addition to presenting at prominent industry events such as PPAI, GDC, the White House, and private company/team workshops. He advises leaders, from startup founders to private-equity-backed CEOs to the President of the United States.Kurt is a leading expert in disruptive technology and deliberate innovation. He is a hardworking and high-energy individual fueled by his passion for helping people accelerate their growth. Kurt's recognized track record as a successful serial (and parallel) entrepreneur, angel investor, and strategic advisor allows him to help spectacular companies reach their next stage of growth.To learn more about Kurt's work, click HERE and HERE.Think you'd be a great guest on the show? Apply HERE.Want to learn more about Sri's work at Engagedly? Check out his website at https://engagedly.com/.
My guest is Kurt Uhlir! Kurt is a globally recognized marketer, operator, and speaker. As a dynamic and charismatic speaker on marketing and innovation, Kurt's speaking experience includes speeches across the United States and Europe in addition to presenting at prominent industry events such as PPAI, GDC, the White House, and private company/team workshops. He advises leaders, from startup founders to private-equity backed CEOs to the President of the United States. Kurt is a popular and entertaining commentator and has appeared on national television shows and periodicals including the Wired, TechCrunch, Thrive Global, USA Today, Business 2 Community, WGN Radio, NBC, and ABC. Reach out to him for a guest on marketing, real estate, or growing American based businesses. He's built and run businesses from start-up to over $500M annual revenue, assembled teams across six continents, been part of the small team leading an IPO ($880M), and participated in dozens of acquisitions. He is recognized for his proven ability to develop early-stage initiatives into thriving business enterprises and scale growing organizations through the power of B2B storytelling. Fundamentally, Kurt just wants to help people and create environments where people can flourish as themselves. This continues outside of work too, as he stewards a portion of his evenings and weekends to mentor and coach individuals and groups. Website and Social: Linkedin: https://www.linkedin.com/in/kurtuhlir/ Website: https://kurtuhlir.com/ For more episodes and information, visit us at https://www.digitalnicheagency.com/media Apple Podcasts: https://podcasts.apple.com/us/podcast... Spotify: https://open.spotify.com/show/4zS5V79... Stitcher: https://www.stitcher.com/s?fid=524781... Follow Digital Niche Agency on Socials for Up To Date Marketing Expertise and Insights Facebook: https://www.facebook.com/digitalniche... Linkedin: https://www.linkedin.com/company/digi... Instagram: DNA - Digital Niche Agency @digitalnicheagency • Instagram photos and videos. Twitter: https://twitter.com/DNAgency_CA YouTube: https://www.youtube.com/channel/UCDlz… #marketingtips #advice #marketingquotes #socialmediagency #marketingagency #startup #marketingtools #socialmediaexperts #marketingguru #digitalmarketers #searchengineoptimization #entrepreneurship #smallbusiness #crowdfunding #marketing #strategies #websitetraffic #instagramads #socialmediamarketing #content101 #contentcreation #businesspodcasts #JasonFishman, #ShariNoonan #mentorpodcast #educationalpodcast
It's crossover time on Ep. 164 of the Promo UPFront #podcast! That's right, Mark Graham and Bobby Lehew from commonsku join regular hosts Kirby Hasseman and Bill Petrie to discuss the value of the new position of Director of Sustainability and Responsibility at PPAI, take a deep dive into the power of merchandise to identify beliefs – and whether distributors have a moral obligation regarding what is imprinted on products, examine the interesting ASI statistic of growing sales for large online distributors while there is a decline at smaller, boutique operations, debate whether malls are back with a rise in sales, Bill asks everyone to weigh in on his most recent Top Three/Bottom Three, and so much more! A BIG thanks to our friends at Tervis for sponsoring this once-in-a-lifetime podcast! If you follow Tervis on both commonsku and LinkedIn before August 31, 2023, they will waive the set-up charge on your next order! You can also check out all their legendary drinkware at tervispromos.com.
Heck yes, it's time for Ep. 163 of the Promo UPFront #podcast! In this white-hot episode, hosts Kirby Hasseman and Bill Petrie discuss how to properly celebrate PPAI's Promotional Products Work Day on August 24, say goodbye to a retiring industry legend in Mike Szymczak, debate whether Facebook intentionally creates divisiveness with their algorithms, go off on the trend of posting anonymously, and so much more! A HUGE thanks to our pals at Shepenco for sponsoring this world-class broadcast. Shepenco defines stability in the promotional products industry, and they would love to work with you to create impactful promotions for your clients. Check them out at Shepenco.com.
It's Friday and time for ep. 159 of the Promo UPFront #podcast! This week hosts Kirby Hasseman and Bill Petrie discuss whether there is a need for a summer industry trade show, SAG-AFTRA asking creators to not cross the picket lines, staffing realignment at PPAI, whether body art is good for business, share their top three/bottom three virtual meeting platforms, and so much more! A HUGE thanks to our friends at Seven Sourcing for sponsoring this fine broadcast. Russ Mogell and his team work with distributors to demystify the custom merchandise importing puzzle. When you're ready to stop selling off the shelf and start selling off the wall merchandise solutions that get a “wow” moment, email them at sales@sevensourcing.com.
Dale Denham joined PPAI as president and CEO in 2021, leading the rebound of the industry's largest trade association following its 50% loss of revenue and staff due to COVID restrictions. Dale has guided the organization, now growing once again, through an explosion of industry initiatives, driving digital transformation and corporate social responsibility while also raising awareness of the power of promotional items.
It's Friday and time for a piping hot episode of the Promo UPFront #podcast with Kirby Hasseman and Bill Petrie! For episode 156, the List Lieutenants take a deep dive into the inaugural PPAI 100 list and share their takeaways, debate the relative merits of a new hot dog condiment from Pepsi, share preparations for the first PromoQue, ponder whether habitual napping stimulates brain activity, and so much more! A HUGE thanks to our friends at Logo Mats for sponsoring this fine broadcast! To celebrate America's 247th birthday, they are offering 10% off your ENTIRE mat order for the month of July. Simply email your order to orders@logomatsllc.com and mention “Promo UPFront!” It's really just that simple!
On today's show we talk about how to drive hypergrowth within organizations. Kurt Uhlir is a globally recognized marketer, operator, and speaker. With extensive speaking experience, he has delivered dynamic speeches across the US and Europe, including notable events like PPAI, GDC, and the White House. Kurt advises leaders, from startup founders to CEOs and even the US President. He is a popular commentator, having appeared on national TV shows and in publications such as Wired, TechCrunch, and USA Today. Kurt's accomplishments include building multimillion-dollar businesses, leading IPOs, and engaging in acquisitions. He is known for his ability to develop early-stage initiatives into successful enterprises through the power of B2B storytelling. Outside of work, Kurt is dedicated to mentoring and coaching individuals and groups, aiming to create supportive environments for personal growth.Hypergrowth: Hypergrowth refers to a significant increase in revenue within a short period, such as 10x or even 50x or 100x growth. It involves scaling a business rapidly and requires careful planning and preparation.Assessing scalability: Companies need to assess whether they have the potential to scale their operations. This assessment involves identifying potential bottlenecks or areas that would break if there was a massive inflow of customers or revenue. Customer success as a starting point: When preparing for hypergrowth, it is important to prioritize customer success. Evaluating and improving customer success processes, such as account management and training, can lay the foundation for scaling the business effectively. Infrastructure and support: Scaling a business requires a solid infrastructure to support the increased demand. This includes considerations such as supply chain, customer support, banking relationships, and automation. Employee retention and development: Hypergrowth can lead to attrition and employee burnout if not managed properly. Investing in employee growth and development, including training and leadership programs, is crucial to retain and support the existing team.Undervaluing products/services: Don't undervalue what you offer, especially for small companies. The idea of continuously raising prices until people no longer buy can be a strategy to test the perceived value of your product.Cultivating diverse perspectives: Having peers or team members with different backgrounds and experiences can provide valuable insights and help identify blind spots in your business. By sharing knowledge and learning from others, you can gain a fresh perspective and improve your operations.Adapting culture for growth: Larger organizations may face challenges in achieving hypergrowth if they have a culture of micromanagement and lack a permission structure for trying new things. To unlock hypergrowth, such companies may need to undergo a significant culture change, which often requires a change in leadership.Vision alignment and individual meaning: To ensure everyone is aligned and committed to achieving hypergrowth, leaders must communicate the company's vision and help individuals identify their personal reasons for being part of the organization. Balancing structure and agility: Having structured processes and systems is important for scaling and managing rapid growth. However, maintaining agility and responsiveness is also crucial. Balancing the two requires hiring individuals with complementary skills.Top 3 Takeaways:Adopt a high achieving servant leadership approach. Start net weaving over networking.Do for one what you wish you could do for many. Connect with Kurt:Website: www.kurtuhlir.comLinkedIn: www.linkedin.com/in/kurtuhlir
In this weekly podcast, industry professionals Jeff Franklin of Headwear USA, Stephen McFadden of Perfect Promotions & More, and Meg Erber of S&S Activewear, discuss, dissect, and debate one topic that impacts the promotional products industry from every angle. This week they talk with Josh Ellis from PPAI.
It's Friday and time for ep. 152 of the Promo UPFront #podcast with Kirby Hasseman and Bill Petrie! This week, the Doctors of Decoration talk about the branding nightmare that is MAX (previously HBO MAX), discuss the class-action lawsuit against Delta Airlines for “greenwashing,” applaud the recipients of PPAI 2023 Women of Achievement and share some awards they would like to see, marvel at the salaries for team mascots, and much more! A HUGE thanks to our friends at Logo Mats for sponsoring this fine broadcast! For the month of June, they are offering distributors 5% off your total mat order if you mention the Promo UPFront Podcast! Don't hesitate and get those orders in today!
This week we chat to Kurt Uhlir. As a dynamic and charismatic speaker on marketing and innovation, Kurt's speaking experience includes speeches across the United States and Europe in addition to presenting at prominent industry events such as PPAI, GDC, the White House, and private company/team workshops. Not to be missed!
It's Friday and time for ep. 150 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! In this sesquicentennial broadcast, the courage boys talk about Tesla beginning to advertise, the battle over who owns “Taco Tuesday,” disagree over the relative merits of the upcoming PPAI 100 list, struggle to understand the point behind Apple's digital version of your own voice, and so much more! A BIG thanks to Seven Sourcing for sponsoring this fine #podcast. With decades of experience, the team at Seven Sourcing will work with you to demystify direct custom sourcing and ensure you get those “wow” and “aha” moments from your clients. Drop them a line at sales@sevensourcing.com today!
It's Friday and time for episode 149 of the Promo UPFront Podcast with Kirby Hasseman and Bill Petrie! This week the admirals of artificial intelligence talk about the value of being named one of the “best places to work” by PPAI, take a deep dive into two AI programs (ChatGPT and MidJourney) and how they are impacting marketing and branded merchandise, debate the relative merits online reviews and how they influence buying patterns, and so much more! A HUGE thanks to our good pals over at Evans for sponsoring this fine broadcast. When you're looking to make your distributor life easier, look no further than Evans. Visit them at evans-mfg.com.
My guest today is Jeremy Picker, Founder and Creative Director of AMB3R Creative - a fashion-forward business focused on bringing fashion to the people. Jeremy's also the co-founder of ÉSTAINE, a company that designs luxurious accessories and apparel to help raise funds and awareness for cancer research. Which you'll discover, is a cause near and dear to Jeremy's heart.Most recently, Jeremy was ranked #1 on PPAI's Online 18 for 2023 - The Best Promo Pros on Social Media. During our conversation, we cover everything from trends in fashion to trends in branded merchandise. This is definitely one of my favourite episodes, so I hope you enjoy it as much as I did.
Stop Talking, Take Action, Get Results. Business and Personal Growth with Jen Du Plessis
Hi, welcome back to this episode. I'm your host, Jen Du Pluses. Today my guest is Kurt Yuler. He is a globally recognized marketer, operator, and speaker as a dynamic and charismatic speaker on marketing and innovation. Kurt's Kurt's experience speaking experience includes speeches across the United States and Europe. He's worked with presidents of the United States. He's worked at the White House. He. A popular and entertaining commentator and has appeared on national television shows such as Wired Tech Crunch, thrive Go Global, U S A Today N B C A B C, et cetera. He's built a business running over 500 million worth of revenue, assembled teams across six continents, and has been part of small team leading pa, small team leading as well. He's done dozens of acquisitions and he is a tech techie guy. Tech guy, that's for sure. And he is part of E X P Realty and some other companies, so that's just one part of what he does. But we're gonna talk today about real estate and tech at the same time, and then we might go down some other, some other roads, who knows what happens. ... Join the Success to Significance Community Today: YouTube Facebook Instagram Jenduplessis.com Linkedin Book a Strategy Call with Jen TODAY! ____________________
It's Friday which means it's time for ep. 140 of the Promo UPFront #podcast with Kirby Hasseman and Bill Petrie! This week the promo pair take a deep dive into the #Online18 from PPAI, debate four influencer marketing trend predictions for 2023, share why Toblerone isn't so Swiss any longer and how it relates to their branding, and so much more! A HUGE thanks to our friends at Evans Manufacturing – now part of HPG! They work tirelessly to make the lives of their distributor partners easier. To learn more, head over to evans-mfg.com!
Ellen Tucker is the VP of Revenue & Expositions at PPAI, and she was kind enough to hold our hands through this crazy idea that printers can actually expand into the world of promotional products. Turns out it's actually not as daunting as we've always thought it to be. Topics of discussion include: Playing injured, Mr. Vegas, the first steps to take in getting into the promo product game, the supply chain behind promo products, why we should consider expanding outside of screen printing, samples, trending products, trade shows, and puppy pop-ups.
Learn the secrets to building a business from start-up to over $500M annual revenue in today's episode with Kurt Uhlir. Welcome to Pillars of Wealth Creation, where we talk about building financial freedom with a special focus in business and Real Estate. Follow along as Todd Dexheimer interviews top entrepreneurs, investors, advisers and coaches. Kurt Uhlir is a globally-recognized marketer, operator, and speaker. His speaking experience includes speeches across the United States and Europe in addition to presenting at prominent industry events such as PPAI, GDC, the White House, and private company/team workshops. He advises leaders, from startup founders to private-equity backed CEOs to the President of the United States. He's built and run businesses from start-up to over $500M annual revenue, assembled teams across six continents, been part of the small team leading an $880M IPO, and participated in dozens of acquisitions. He is recognized for his proven ability to develop early-stage initiatives into thriving business enterprises and scale growing organizations through the power of B2B storytelling. 3 Pillars 1. Controlled risk 2. I'm always looking for the three things that are wrong in my business today that I'm not aware of 3. I always have people around me who have transparency in my life and authority to speak up to me Books: Profit First by Mike Michalowicz, Love Works by Joel Manby You can connect with Kurt On Instagram, LinkedIn or www.KurtUhlir.com Interested in coaching? Schedule a call with Todd at www.coachwithdex.com Connect with Pillars Of Wealth Creation on Facebook: www.facebook.com/PillarsofWealthCreation/ Subscribe to our email list at www.pillarsofwealthcreation.com Subscribe to our YouTube channel: www.youtube.com/c/PillarsOfWealthCreation
In this weekly podcast, industry professionals Jeff Franklin of Headwear USA, Stephen McFadden of Perfect Promotions & More, and Meg Erber of S&S Activewear, discuss, dissect, and debate one topic that impacts the promotional products industry from every angle. This week they talk with special guest Dale Denham from PPAI!
What do you think of when you hear about Disney? Fireworks, castles, and happy families all probably came to mind for a moment. But you probably didn't think of dishware — and we're not talking about those cups from the 90s with Lion King characters on them that were in every family's kitchen cabinets. Today's guest, Alvaro Melendez, knows brands deeply in a way that most of us could never even imagine. If you think you know the core of what makes a brand who they are, think again. Alvaro has been developing and using machine learning to measure brand awareness or “Brand Love” for years to help companies, both big and small, understand what makes people connect with them. In this episode, we discuss how Alvaro uses technology to help brands reach a bigger audience. He speaks about how to advertise effectively, how DEI is imperative for brands, and how creativity and technology go hand-in-hand in brand innovation. And, if you're still wondering why Disney is defined by dishware, you'll just have to tune in to the podcast to get your answer. A big thank you to our podcast's presenting sponsor, White Label IQ. They're an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here. What You Will Learn in This Episode: How Alvaro and his team are using machine learning to make brands trackable Why organic social is the best way to advertise and promote your brand How machine learning has taught major brands things they never knew about themselves What the PPAI branding framework is, and how to use it to identify major brand metrics How smaller agencies can learn from the experimentation of big brands The importance of making DEI (diversity, equity, inclusion) a huge part of your brand identity Why creativity and storytelling must still be people-centered and collaborative in an automated world
Discover the keys to real estate success with Kurt Uhlir as he shares practical tips for creating a strong personal brand and cultivating positive client relationships. He also tells a bizarre but endearing story of how an agent helped him and his family. Listen in and use the information from this episode to stand out in the fiercely competitive field of real estate professionals! Key takeaways to listen for Factors that prevent Realtors® from establishing their individual brands Personal branding: Common Realtor® mistakes and solutions Why Realtors® should avoid sounding overly eager to sell when contacting clients How to easily convince clients to subscribe to listing alerts Resources mentioned in this episode Keller Williams - Command Compass Real Estate eXp Realty National Association of REALTORS® Zillow About Kurt Uhlir Kurt is a globally-recognized marketer, operator, and speaker. His speaking experience includes speeches across the United States and Europe and presenting at prominent industry events such as PPAI, GDC, the White House, and private company/team workshops. He advises leaders, from startup founders to private-equity-backed CEOs to the President of the United States. He has built and managed businesses from startup to over $500M in annual revenue, put together teams on six continents, been a member of the small group in charge of an IPO, and taken part in numerous acquisitions. Through B2B storytelling, he has demonstrated the ability to scale growing organizations and transform early-stage initiatives into successful business enterprises. Connect with Kurt Website: Kurt Uhlir | Showcase IDX Facebook: Showcase IDX Twitter: @KurtUhlir LinkedIn: Kurt Uhlir Email: kurt@showcaseidx.com Connect with Leigh Please subscribe to this podcast on iTunes or the Podcasts App on your phone, and never miss a beat from Leigh by visiting https://leighbrown.com. DM Leigh Brown on Instagram @ LeighThomasBrown. Subscribe to Leigh's other podcast Real Estate From The Rooftops Sponsor Leigh Brown University – New On-Demand TrainingHow to Dominate During This Recession! Enroll Now to get ahead of the curve and learn how to manage changing markets, the action steps for what to do, and most importantly, what to say so that you can secure listings, assist more buyers, and grow your business no matter what the market is doing. Link: http://dominatethisrecession.com