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Don’t get left behind in the AI shift! Subscribe to our Newsletter: https://theultimatepartner.com/ebook-subscribe/ Check Out UPX: https://theultimatepartner.com/experience/ In this critical conversation, Vince Menzione sits down with Shannon Sigmon, Marc Harpster, and Jeff Mesnik to uncover how the rapid pace of change in the Google Cloud Marketplace and AI agent integration is forcing organizations to completely rethink their go-to-market strategies. They break down why traditional three-year business plans are dead, replacing them with agile 100-day sprints to keep up with the shifting ecosystem. The panel reveals that leveraging your Adaptability Quotient (AQ) and turning data patterns into actionable co-sell motions are the only ways to survive the upcoming “agent age” and maintain a competitive edge. https://youtu.be/xIaABKU1jmM Key Takeaways Consistent messaging is required to gather actionable data and build trust with channel partners. Three-to-five-year business plans are obsolete, and leaders must now operate in 100-day sprints to keep pace with hyperscaler changes. Google Cloud Marketplace uniquely supports channel partners by allowing them to own the customer relationship and recognize top-line revenue. The rise of AI agents is shifting discovery away from traditional SEO, requiring ISVs to adapt how they provide access to their tools. Creating interactive content variations from a single asset helps train AI agents to discover and prioritize your solutions. Despite rapid digital transformation, human connection remains the ultimate deciding factor in enterprise software purchases. If you're ready to lead through change, elevate your business, and achieve extraordinary outcomes through the power of partnership—this is your community. At Ultimate Partner® we want leaders like you to join us in the Ultimate Partner Experience – where transformation begins. Key Tags Adaptability Quotient, Google Cloud Marketplace, agentic age, co-sell motion, digital sales hub, private offers, propensity to buy, AI pattern analysis, hyperscaler CRM, interactive trivia content, product-led discovery. Transcript Shannon – Marc – Jeff AUDIO Podcast [00:00:00] Vince Menzione: That becomes the core of your data analysis because if you’re not submitting consistent content and submit, you know, consistent information, then you’re not gonna get information back. [00:00:13] Vince Menzione: You can feel it happening. The ecosystem is shifting beneath us. The way Hyperscalers are partnering, how AI is remaking the channel and what it means to win in 2026. [00:00:25] Vince Menzione: Welcome to the Ultimate Partner [00:00:26] Vince Menzione: Podcast. I’m Vince Menzione your host. And each week I sit down with leaders at the intersection of technology, partnerships and outcomes. The voices shaping how ecosystems actually work. We talk about what’s real, what’s changing, and what it takes to lead in this era where the partner channel isn’t just part of the [00:00:46] Vince Menzione: strategy. [00:00:47] Vince Menzione: It is the strategy because being in the room changes everything. Let’s start. [00:00:57] ——-: We have another incredible group of leaders coming up here and, uh, and friends of ultimate partner and, uh, Susan, do you need me for, okay, good. Come on up. So I’m gonna, I’m gonna invite you up and then have you each. Introduce yourself, uh, to this conversation. Shannon, it has been a great to see you. Yeah, great friend. [00:01:18] ——-: Been in, it was in Boca. Mark. Great to have you. Good to see you, sir. Jeff, great to have you. Uh, this is incredible. I’m, I’m excited for this conversation. So, uh, yeah, we talked about aq. We talked a little bit about AQ in this last session. Don’t, didn’t we? Yeah. [00:01:34] Shannon Sigmon: A little. [00:01:34] Vince Menzione: Why don’t we go, why don’t we have you, I wanna have you each introduce yourself, your role, your company mission, and, and, and everything here. [00:01:40] Vince Menzione: So why don’t we start with Shannon. [00:01:41] Shannon Sigmon: Um, hey, thank you Vince for having us again, um, here in Bellevue. It’s been great to meet with everybody and see some old friends. Uh, I’m at Software One, so Shannon Sigman, um, based on the East Coast, but I work at Software One I’m responsible for. Um, in my sales role, I’m responsible for our channel and digital sales organization in North America. [00:02:00] Shannon Sigmon: And then I also have, um, responsibility supporting Regina Ma and Freddie and our leadership team as the chief of staff. Um, and we’re focused software one, if you haven’t worked with us before, we’re focused on helping, um, helping our customers and partners deliver real financial impact in their business so they can afford some of the, the cool to do some of the cool stuff you were talking about in the earlier session. [00:02:20] Shannon Sigmon: And it’s, for us, it’s really about coming in on the front end and helping, um, our customers and our partners understand what they’re doing in their software stack, their cloud stack, and then how to, um, optimize that, rationalize the strategy and, and the implementation of of solutions. [00:02:36] Vince Menzione: And a global leader in the marketplace in [00:02:38] Shannon Sigmon: That’s right. [00:02:39] Shannon Sigmon: The, the number one Microsofts, um, we [00:02:41] Vince Menzione: used to say re reseller or ls. We used to all these different, [00:02:44] Shannon Sigmon: yeah. We, um, it’s funny, I was speaking last night. We fall into the scale solution provider. We’re d with Google and AWS. But, um, we operate very differently on the, on the North America market as a more of a boutique, uh, personalized experience than what a traditional dity is. [00:02:59] Shannon Sigmon: I’m less about the transaction and more about the impact and the, the outcomes and, and helping partners with their go-to-market strategy. [00:03:07] ——-: Awesome. Yeah. And sitting next to you, Marc I’ll let you introduce yourself ’cause this kind of ties in very nicely in [00:03:13] Marc Harpster: Yeah. [00:03:13] ——-: In terms of the work you do. [00:03:14] Marc Harpster: Uh, thanks Vince. [00:03:15] Marc Harpster: Uh, hi everyone. I’m Mark Harpster. I am part of the Google Cloud Marketplace organization. So, uh, guy who you just heard from on the last panel is my boss. Uh, I run strategic initiatives within the marketplace team. So this includes our channel program. Uh, so everyone who is. Uh, the partners who like to resell, uh, ISV software out our marketplace. [00:03:38] Marc Harpster: Uh, I have a team who works with, uh, all of you, and that includes distribution. Uh, and uh, then I also, we run, um, the, some of our, like the go to market strategic initiatives. So we have a. Uh, customer credit program that ISVs can take advantage of to help incentivize deals going through marketplace, uh, propensity to buy, uh, data that we can share. [00:04:02] Marc Harpster: Mm-hmm. Uh, a number of different programs along those lines. Uh, basically, uh, we’re we’re helping. You know, customers find the solutions that they want to buy and helping them buy from the who they wanna buy from. [00:04:14] ——-: Yeah. And you were out early. I mean, you’ve been in the, the, I I feel like Google was leaned in very early on the channel. [00:04:20] Marc Harpster: Yeah. [00:04:20] ——-: And it was a couple years now, right? [00:04:22] Marc Harpster: Yeah. I joined Google about two and a half years ago. Uh, I was, you know, at, at another, worked for another cloud marketplace before that. So I’ve, I’ve been in the marketplace space for, uh, over a decade now. Uh, I’m really passionate about it. And with the, to touch on your point, Vince, I think the one key advantage of Google is, you know, within the, our channel partners, uh, we have a huge, uh, partner network, uh, of, of, you know, channel resellers and, uh, system integrators. [00:04:52] Marc Harpster: Uh, and we actively want those channel partners to, you know, own the customer relationship, including all of the billing. Uh, channel partners tend to love this because we’re the only cloud marketplace that really supports sort of the ability to recognize top line revenue for the channel partners. Uh, and so that’s been a real, uh, you know, distinguishing factor. [00:05:11] Marc Harpster: And one thing I’m really excited about within our marketplace. [00:05:14] Vince Menzione: You got it right. Awesome, Jeff. Good to see you, sir. [00:05:17] Vince Menzione: Good to see you. Thank you. Thank you for having [00:05:19] Jeff Mesnik: me. Good to have you. [00:05:20] Vince Menzione: Yeah. [00:05:21] Vince Menzione: Tell us a little bit about your organization, about content amx. [00:05:24] Jeff Mesnik: Well, I’m honored to be here with, uh, these two. Yeah. [00:05:27] Jeff Mesnik: You know, and, and Vince obviously [00:05:29] Vince Menzione: Thank you. [00:05:29] Jeff Mesnik: But you know, our organization is really about coming back, and I’m not trying to plug tackle by you saying this, but we’re doing the blocking and tackling for organizations another. [00:05:40] Vince Menzione: That’s why I named the tackle. [00:05:41] Jeff Mesnik: Yeah, I know. It’s, it’s, it’s part of my every conversation now and I have to think about it, but we basically believe in the idea that trust is starting by consistency and expectation. [00:05:55] Jeff Mesnik: So a few years ago I was listening to, um, an event where Tim Couch and, um, Michelle Ragusa, McBain were talking and they said, partners respond to. You meeting and greet, you know, exceeding expectations. So one of those expectations should be consistent messaging to them and consistent messaging for them to send out to their customers. [00:06:15] Jeff Mesnik: And then the next step is that becomes the core of your data analysis, because if you’re not submitting consistent content and submit, you know, consistent information, then you’re not gonna get information back. So that information back then turns into sales opportunities because you’re not looking at. [00:06:34] Jeff Mesnik: Clicks or having a marketing person say, Hey, you know, this person just stopped by my booth. Or Hey, they downloaded a white paper. It’s patterns using AI to analyze and address and look at patterns and turn those patterns into actions. So, you know, we’ve been talking Shannon and Mark and I about those patterns and how to. [00:06:55] Jeff Mesnik: Respond to them to maybe do a co-sell motion if that’s what’s necessary, or to make sure that the partner is ready for the next step. We’re doing a program for Microsoft. Whoops. So we’re doing a program for Microsoft. Do I still have it? [00:07:11] Marc Harpster: Yeah, you’re [00:07:11] Marc Harpster: good. Um, that en enables the partners to learn about AI and then we can understand where they are in their AI path. [00:07:22] Vince Menzione: Awesome. So Shannon, uh, Regina, man. Freddy. Yeah. Also a great friend of, ultimate Partner. Been on stage, was on stage here a couple years ago. We talked about adaptability quotient. Uh, we, we took that, we took that back. Now we use it all the time. And I, you know, I want, I wanna cover with you what that means to your organization. [00:07:40] Vince Menzione: A lot has changed. [00:07:41] Shannon Sigmon: Yes. Still. Yeah. [00:07:42] Vince Menzione: Still changed. Yeah. And you work with multiple hyperscalers, so take us through like, how, how, how does. What is now Software One used to be crayon, now it’s software one Crayon, or it’s just software one. Now let’s talk about all the change and how you’re absorbing it, and then how are you taking it to market and being successful. [00:08:00] Shannon Sigmon: Yeah, it’s interesting. We spent time, gosh, two, three years ago now, um, talking about adaptability being the next superpower [00:08:07] Vince Menzione: Yeah. [00:08:07] Shannon Sigmon: Uh, of workforce, right? That it wasn’t just about having the experience, but with the rate at which. The pace at which change was happening, having, uh, uh, employees foundationally focused on curiosity and learning and con constant development. [00:08:23] Shannon Sigmon: Um, and my goodness, uh, this year alone, right? We we’re. We, it’s hard to keep up. Right? So this idea of creating a full three to five year plan, we’re, we’re creating sprints plans. Yes. Right. And sprint strategies. And so I do think when we look at our integration of the two companies as Crayon and Software one come together globally, um, that has been a critical mass. [00:08:47] Shannon Sigmon: Uh, issue for us to overcome, but also to get our employee base one feeling comfortable with the pace of change because it can, for those people who are, are not change agents, it can be really uncomfortable and, and stress inducing. Um, but also giving them space to, to try things, fail fast and learn from it. [00:09:07] Shannon Sigmon: And. Um, it, it, it infuses that adaptability quotient, infuses entrepreneurial spirit within the organization a bit. Um, but it has become, it is the superpower of the next generation is how, how quickly can you adapt to change, but not just adapt to it as it’s coming, but stay ahead of it, um, and stay ahead of what’s happening in the industry through communities like this so that you’re skating towards the puck, not waiting for the puck to hit you in between the eyeballs. [00:09:34] Vince Menzione: Yeah. How long are these sprint. I can’t even imagine doing a three-year plan any, any longer. Right. [00:09:39] Shannon Sigmon: I mean, we, there’s some intentionality behind it for us. So my, um, partner in crime, Sean, uh, er, who leads our rev ops, uh, function in North America, we, we sprint pretty fast. So we do leadership offsite every three months. [00:09:52] Shannon Sigmon: Um, and it’s not like it does, we don’t sit in a meeting conference room like this quite often. There’s. We’re running an Airbnb and we’re living and breathing and talking and tumbling rocks together in a real productive way. Um, and it forces our leadership team to not just work at an operational level, but like really down in the trenches at a personal level together to solve problems for our people. [00:10:15] Shannon Sigmon: For our culture, for our business future. And I think that has helped us stay ahead of what’s coming at us from both the hyperscaler community, from the economy, uh, and global, some of the global trends that we’re seeing. It helps us stay ahead of that. And I mean, as leaders, we can, we can conflict and, and, uh, debate in a closed, safe space to get to work through some of that. [00:10:38] Vince Menzione: Mark, what are you seeing? I mean, we were just talking to D about all the significant advances Yeah. In your organization and you work with all these amazing top resellers in the industry. Mm-hmm. Uh, Tony Voya is an old friend of mine’s. Been on the podcast a hundred times. Yeah. Ran another organization’s one of [00:10:54] Marc Harpster: Yeah. [00:10:54] Vince Menzione: Also one of the large, yeah. [00:10:57] Marc Harpster: Yeah. Tony’s great. Um, it’s interesting you mentioned working in sprints. We, we ourselves are even adapting into sort of the notion of like. What are you doing in the next a hundred days? [00:11:07] Vince Menzione: Mm-hmm. [00:11:07] Marc Harpster: Right? You can’t, that six months, a year is too long. It’s too long. So, you know, that’s just internally, uh, within Google Cloud. [00:11:14] Marc Harpster: But, uh, our, you know, I see this across, if, if we go back a decade ago, uh, you know, ISVs had to learn how to change to, to just to, to list a PayGo product in a marketplace. [00:11:28] Vince Menzione: Yeah. Yeah. [00:11:28] Marc Harpster: Right. A whole new business model. Uh, and then, then we. Introduced the notion of like, Hey, it doesn’t have to just be pay, right? [00:11:36] Marc Harpster: It’s, yeah. Now we’re going to introduce the concept of a private offer, right? And how does that work? Right? And so you heard a lot of, uh, insights in the last panel about some of the changes you need to make to your sales organization and how do you adapt to that, right? And then there’s the change of like, well, what about the channel partners? [00:11:52] Marc Harpster: Right? Yeah. So every channel partner. Uh, in that I’ve been working with for the last eight, nine years, make the pivot to like, oh, we still have a place here. We have all these customer relationships and connections and hey, we can sell these things too. Right? But they have to figure out how the channel private offers feature works, right? [00:12:10] Marc Harpster: Um, distribution. Right. Then suddenly we’re, we’re, we’re bringing distributors back into the cloud marketplace world, you know, and they’re actually pushing us for like brand new things, like, Hey, we wanna, we want more APIs, right? And so I, I’ve seen. The entire community of partners. Be, be able to adapt to meet the customer where they are. [00:12:30] Marc Harpster: Right. And, and take advantage of the customer benefits of buying through marketplaces. And so now we’ve got another, another moment of great change, right? As we head kind of into the agent age. And every one of us is gonna have to, to be adaptable again. Yeah. And I think the notion of like. Whatcha gonna do in the next a hundred days? [00:12:47] Marc Harpster: Or like, what, what, what is the first thing that we, what are our priorities? How do we focus on, this is going to be key, right? ISVs need to, to understand, hey, how do, how do agents change the way we, uh, allow customers to access our tools and our software? Right? Uh, the channel needs to then understand like, well, what are we reselling agents? [00:13:07] Marc Harpster: Are we creating our own agents? Yes. Like, how does this change us? Right? And so it’s across the board, uh, and it’s gonna be a really. Fun, you know, rest next few months. [00:13:16] Vince Menzione: What are you seeing with regards to that? I was thinking about that as well. Like does the ISV create the agent or does the, the, the, the channel partner, the reseller, the Gs, I mean the GSIs [00:13:25] Marc Harpster: are involved here as well. [00:13:26] Marc Harpster: Certainly are, are, are, you know, I think DI mentioned this in the last panel. They, they’re, they’re creating agents, uh, you know, all over the place right now. But a lot of ISVs are as well. They recognize that they need to adapt. Right. And so I think we’re getting. Um, we’re getting really good participation, uh, from. [00:13:46] Marc Harpster: All sorts of partners and even, you know, the, the kind of traditional, uh, like what I call a reseller, they’re starting to figure it out as well. Right? Like, do I need to list my own agent? How do I do that? Right. And they’re coming to us seeking some guidance right now. Yeah. Are [00:14:01] Vince Menzione: you? [00:14:01] Shannon Sigmon: Yeah, I mean, I think we look at ourselves as customers. [00:14:03] Shannon Sigmon: You already heard that yesterday. Yeah. A lot on, from some of the Microsoft community. Um, we we’re starting to see pockets and um, we’re, we’re actually running our own company-wide hackathon in June. Um, specifically to intersect with copilot, Gemini, Claude, how do we get our teams on the ground level? Um, I loved what was said earlier, but it’s gotta be a, a bottoms up, tops down approach. [00:14:28] Shannon Sigmon: And the good thing for us is we have leadership support at the top down on, on the tinkering, on the learning, on the implementation. And now we’re working to build the skillset from the bottom up so that we can take some of those use cases to our customers and our partners and, and start to learn and adopt along the way. [00:14:45] Vince Menzione: So Jeff, you’ve been working with channel partners on the marketing side for many years on their go to market strategies. What are you seeing on your side of this aq? Or how are, how is AQ being absorbed and how are you thinking about this new world that we’re living in today? [00:14:58] Jeff Mesnik: Yeah, I mean, I think, you know, we work with 10,000 different types of channel partners and whether it’s through education or passing through and driving demand for them, and what we’re finding is there’s a little bit sometimes also a whiplash. [00:15:12] Jeff Mesnik: I mean, it’s like first it’s like, okay, we gotta go to the marketplace. Now we have ai, and now, oh wait, there’s these ISVs that can add value on top, and how do I do it together? So. Well, we’re, when we’re talking to these partners, we are trying to learn from the customers also who are bringing, because they’re adjusting their, you know, notions like, right? [00:15:34] Jeff Mesnik: You know, Shannon, you’re doing it every three months, [00:15:36] Shannon Sigmon: right? [00:15:36] Jeff Mesnik: So these poor partners, right? They’re trying to communicate and engage and work with the customer, and then all of a sudden it changes on a dime. So you need to have that instantaneous access to the. Information about what a customer is researching, what they’re doing, what they’re most interested in, and that’s really the important part to help with the, you know, adaptability quotient for these partners. [00:16:00] Vince Menzione: Yeah. [00:16:00] Jeff Mesnik: And for them to learn, they have to be pushed into it through a customer. Not just pushed into it from the vendor’s perspective. Also on the distributors are saying, Hey, let’s you know, go to my marketplace. Don’t go to Google’s marketplace. We are, we are Google’s marketplace. And it’s very, it can be very confusing. [00:16:18] Jeff Mesnik: So using AI you can understand what the customer’s needs are. You can enrich it by pulling in data from the different sources of information, whether it’s a CRM system or third party piece, and then use AI to actually define the next step that each partner can take so that they’re adapting faster and their sales team understands what to do next, and then go through some micro learnings or whatever it might be. [00:16:44] Jeff Mesnik: Mm-hmm. I love that. [00:16:45] Shannon Sigmon: Yeah. Yeah, and I was gonna say, Jeff and I are actually working together on a pilot. One of the things, and Vince, we talked about it, um, our teams internally are so consumed with the integration. [00:16:56] Vince Menzione: Yeah. [00:16:56] Shannon Sigmon: I was scared. There’s a lot of work going on behind the scenes. We pulled the plug really early on, at least getting our frontline sales force integrated last year. [00:17:04] Shannon Sigmon: So, at least to the market and to our customer and partner community, we were one company, but there’s a lot of system integration that’s still to come. And so, um, we, we’ve been partnered with Jeff and, and the content MX team because, um, a part of our cycles of getting our message out to market to our partners and helping them with their customer messaging is just the nurturing, the insights and leading the customer, leading the sellers through that sales Next. [00:17:27] Shannon Sigmon: Best step conversation. And so we’re, um, we’ll leverage some of the, the tools and the resources that that Jeff’s team is bringing to bear for us, because our marketing team has got integration work to go do. We’ve got rebranding and new websites to build and new processes to implement. And so for us that adaptability means realizing we can’t do it all ourselves. [00:17:48] Shannon Sigmon: And so we leveraged this community to connect with partners in the ecosystem who can help us. With our own solutioning of, of how we go to market and making sure we’re not missing the beat in those a hundred day sprints. [00:18:00] Vince Menzione: And you’re truly global. That’s right. As an organization. Right. So Switzerland is now the new headquarters that is right. [00:18:05] Vince Menzione: Nor was it Norway before and [00:18:06] Shannon Sigmon: yeah. [00:18:07] Vince Menzione: And then of course you’ve got the Americas [00:18:09] Vince Menzione: and [00:18:09] Shannon Sigmon: Yeah, we have our headquarter office here in Milwaukee and they’ve got a digital sales hub in Nashville, Tennessee. [00:18:13] Vince Menzione: Yeah. So. Bringing all those resources and then having all these people that have to adapt to change and then drive and go to market. [00:18:20] Shannon Sigmon: Yeah. [00:18:20] Vince Menzione: On top of that, [00:18:21] Shannon Sigmon: look, it just allows us to focus on what matters most, which is our customers, our partners, and our people. Um, and so leveraging our partner community, leveraging this network of folks that you’ve built helps us. We’ll continue to focus our team on the things that matter most for driving the business our results. [00:18:38] Shannon Sigmon: Um, we just announced earlier this week we had a bang up, um, Q1 and looking forward to that momentum carrying through the rest of the year. And, and it’s because of the partnerships and, and helping us to, to manage that adapt adaption of our business, um, going forward. [00:18:54] Vince Menzione: Mark, anything else from your side? [00:18:56] Marc Harpster: Uh, I just, I, I think, you know, platforms like yours are, are super exciting to me, and there’s a number of them that we’ve heard from over the last couple days. [00:19:06] Marc Harpster: You, you help all of us, every partner in the room, including the hyperscalers, you know, meet the customer where they are. And I think that’s increasingly important because as complicated as it’s for all of us to figure this out, it still has to be the customers at the center of it all. Right? And so we need to meet ’em where they are. [00:19:22] Vince Menzione: So what does real AI credibility look like for those partners? [00:19:27] Marc Harpster: Yeah, it’s, it’s a great question. Um, you know, it’s, it’s, uh, I’m fortunate to, to get to be at Google right now and we have, uh, uh, you know, we’re obviously working on a lot of things. Um, you know, we’ve been talking a lot about agents and, and, uh, you know. [00:19:45] Marc Harpster: What does it mean to, to listen agent and what’s that gonna do for the customer? Um, you know, I think it, it’s, it’s gonna have a big impact on how we co-sell. Right. I think we touched a little bit on this in the last panel. Uh, I think that, um, you know, customers, uh, are going to find their way to agents and it’s a different type of customer who’s gonna find it. [00:20:08] Vince Menzione: Yeah. [00:20:08] Marc Harpster: Uh, and I think that, you know, this opens up a real opportunity. Uh, for us to, you know, us as hyperscalers in the marketplace, to, um, kind of flip how things have been. Where traditionally it’s like, oh, you know, the ISV or, or the channel reseller sources the deal, and then we’re gonna register a deal in the, in the CRM, it’s gonna go over to, uh, you know, the, the, the hyperscaler CRM and then the sales rep’s gonna get involved. [00:20:34] Marc Harpster: I mean, that stuff is still gonna happen, still gonna be important, but now customers are gonna find their way to agents and now it’s, oh. The marketplace. [00:20:43] Vince Menzione: Yeah. [00:20:43] Marc Harpster: To get that information back out. Right. Or maybe they’re finding the content through a platform like Jeff’s, uh, and they go try something out and suddenly that’s the signal. [00:20:53] Marc Harpster: Right? And so we need to find a way to communicate that, I think a little more nimbly than we have in the past. Um, you know, so that’s a really big one. Um, and I think that like, uh, you know. The next, the next decade is really gonna be like, a little bit like the last decade was, uh, just as you know, in the last decade, really all these, all of the businesses that, you know, all of you guys in this room found a way to grow these astounding businesses, you know, in cloud. [00:21:21] Marc Harpster: And now I get to do the whole thing again in, you know, in the age of AI and agents. So I’m super excited for it. [00:21:27] Vince Menzione: Well, it, I think about SEO and product-led growth, almost like, oh, the agent’s gonna discover mm-hmm. Yeah. The solution in the marketplace, right? [00:21:35] Marc Harpster: Yeah. [00:21:35] Vince Menzione: So how do you think about go-to market strategies around that, right? [00:21:39] Vince Menzione: Yeah. ’cause, ’cause marketing changes dramatically, [00:21:41] Marc Harpster: right? [00:21:42] Vince Menzione: We were talking about that yesterday. [00:21:43] Marc Harpster: Yeah. Like when the agent is the one, finding [00:21:45] Vince Menzione: the agent is the one finding it, and it, it better be able to find it. ’cause then it’s gonna go search other places if it doesn’t. Yep. As if it’s not discoverable. [00:21:52] Vince Menzione: I think we all get to figure that out together. [00:21:54] Vince Menzione: Right. [00:21:54] Vince Menzione: Jeff, you’re, you’re the go-to-market expert, [00:21:57] Jeff Mesnik: I mean, [00:21:57] Vince Menzione: in the panel here. So how do you think about that? [00:22:00] Jeff Mesnik: We think about it the same way, kind of in your video, right? Yeah. Where it’s basically there’s a few ways that you need to be, um, reaching out so that you’re discovered by the AI agent. [00:22:10] Vince Menzione: Yeah. [00:22:10] Jeff Mesnik: So exactly the, you know, for example, you, you know, people here we are all writing white papers and case studies and, you know, doing all that work. [00:22:18] Jeff Mesnik: But what really triggers it is when you create more content from that one piece. So that’s more interactive. So for example, like, you know, you guys were talking about the short, the video shorts. [00:22:29] Shannon Sigmon: Yeah. [00:22:29] Jeff Mesnik: You can instantaneously, like we have a system that’s connected that instantaneously creates these video shorts from the PDF. [00:22:36] Jeff Mesnik: Or some of you may have seen I created a trivia night, which is an interactive element, so it enables people to then share and engage, and that starts to have, you know, some effect with the SEO, which is now. AI agents who are looking out to see, okay, what are the responses? What are the other people saying? [00:22:57] Jeff Mesnik: You’re spearheading that motion. [00:23:00] Jeff Mesnik: Yeah. [00:23:00] Jeff Mesnik: And then as you said, kind of the, kind of the triggers or the, you know, the, for the data insights that come back mm-hmm. From that are the ones that can trigger a co-sell motion where you’re working together with. Other partners you can be, you know, if you’re a vendor and you use us and you see that information, then maybe partner tap comes in and you can basically find which partner is the right one, and the systems can then target and have a co-sell motion together. [00:23:27] Jeff Mesnik: Yeah. [00:23:27] Jeff Mesnik: Right. So that’s the power that’s available now. [00:23:30] Vince Menzione: Yeah. Shannon, you mentioned about skating where the puck is going. Yeah. Famous. What, by the way, Wayne Gretzky lives in Jupiter, Florida. For those who dunno, uh, all the famous athletes, but of course that’s his, his quote. [00:23:42] Vince Menzione: And Joe Namath. Right. [00:23:43] Vince Menzione: And Joe NamUs. [00:23:44] Vince Menzione: Yeah, he’s in the, he’s in that one picture though slide. I have. Let’s talk about that a little bit. ’cause you, you’re navigating quite a bit of change. One of the most trusted resellers in the market working with the hyperscalers. Tell us how you’re adapting to that puck, where that puck is going. [00:24:01] Shannon Sigmon: Yeah, I, I think one of the things that we encourage and we talk about it, we, um, have a regular standing, uh, meeting where we talk about going out in the wild. [00:24:09] Shannon Sigmon: And so I think the, the most important thing that I would leave you all with and something that we are, um, fostering and learning along the way too, is your people in this whole A-E-O-G-E-O world. Your people have to have an opinion. It’s not just enough for them to share the content, click on the content, read the content, but they have to show up with a perspective or an opinion. [00:24:30] Shannon Sigmon: I don’t, I don’t need to be Jay McBain, but my goodness, I’m gonna follow him. I’m gonna learn from him, and I’m gonna share some of the learnings that I read from him because. He’s doing the work and, and getting the research together for us. But it is important that they do that and the, and the learning and adapting to where the puck is going, doesn’t happen behind a pane of glass. [00:24:47] Shannon Sigmon: They have to be out in front of it, in front of their customers, in front of partners, having a cup of coffee down the street with the neighbors. Because everybody is now consuming information in a much more personal way. It’s not, uh, just a corporate feed, uh, trough of AI slop that, um, somebody I was at an event last week they talked about, but to, to really understand it, to know it to be customer zero. [00:25:13] Shannon Sigmon: You have to be in it. And that doesn’t happen behind the pane of glass. So I would say that was probably the first one. And I think, um, one of the things that, uh, sparked, you know, a fire yesterday for me, Vince, was just really this conversation around the marketplace. Um, and especially in our, our, our community and what we do is how do we, this convergence of SaaS. [00:25:34] Shannon Sigmon: This convergence of consumption in the marketplace. Um, how do we as resellers help our customers optimize how they procure, um, their software in a much more modern way, um, and manage that along, along this journey so that they can take advantage of things coming up in ai. But I think those are like the two. [00:25:53] Shannon Sigmon: The one thing is just being curious, getting out in front of it and building your perspective. And you don’t have to be the smartest person in the room, but you do need an opinion. Um. And then showing up at events like this so that you can learn. [00:26:06] Vince Menzione: So Mark, uh, largest go to market shifts happening. I mean, the, the, the, the growth is astounding. [00:26:12] Vince Menzione: What about from your perspective? [00:26:14] Marc Harpster: Yeah, I think, um, you know, how you go to market, uh, in, in this new age is gonna change based on the type of partner that you are, right? Uh, if you’re an AI native startup, then you know that is your go to market. Like, like the AI is who you are, right? It’s part of your identity. [00:26:35] Marc Harpster: Versus if you’re a a, you know, a, a, an incumbent, a, a large ISV, you need to figure out how to wrap AI around your existing solutions, right? Mm-hmm. But if you may have a SaaS solution, and now do you have agents that are talking to that SaaS solution? You know, and are you building that? Where are you building that? [00:26:50] Marc Harpster: How are you running it? And how are you partnering with, you know, the hyperscalers? Uh, how are you partnering? You know, it could be, uh, philanthropic or open ai, right? Mm-hmm. Like we all have to, you know, you have to think about. How each of these different types of partners can help you go to market, right? [00:27:08] Marc Harpster: And really come up with that strategy. [00:27:13] Vince Menzione: Former. Any comments on that? [00:27:14] Jeff Mesnik: Yeah, well, I mean, I’ll just add, I, I just was thinking about this, uh, I’m gonna butcher this Bueller quote, but things are changing really fast, and you gotta take a moment to listen and understand what’s going on out there. So the data coming in is always going to drive everything else that you do. [00:27:30] Jeff Mesnik: So I butchered that quote, but imagine I said it right? [00:27:33] Vince Menzione: Yeah. I, I love Shannon, what you said it, and I’ll. Paraphrase it. The analog is the new digital. [00:27:42] Shannon Sigmon: It is, yeah. [00:27:43] Vince Menzione: Because we need rooms like this. We need to be in the room with other listen experts like [00:27:48] Shannon Sigmon: yourselves. Yeah. I mean, I say quite often human connection still matters, and at the end of the day, people are gonna use AI tools to do the research, to find the information, to surface the video training, but they’re not gonna make the decision until they know the person they’re buying from. [00:28:03] Shannon Sigmon: Yeah. And so that whole adage of people buy from people they like and trust. Is even more important in this, in this day and age. Yeah. [00:28:12] Vince Menzione: Any last comments or go tos for the, for this community? In front of us today. [00:28:17] Jeff Mesnik: I’ll just say that because of this community, you know, Shannon and I met, so we have yeah. [00:28:21] Jeff Mesnik: Great business that we’re gonna be doing together and I met the team at ISSI and we’ve got a great partnership that’s brewing. And, you know, I’m looking forward to other, you know, people that I’ve met here, um, Andrew who’s out there. Um, we’re gonna do some work together. So thank you, Vince. Thank you. I mean, this community has really been fabulous for me personally and for my business. [00:28:39] Jeff Mesnik: It’s been great meeting [00:28:40] Vince Menzione: and I didn’t pay you to say that, by the way. [00:28:42] Jeff Mesnik: No, I paid you. [00:28:44] Vince Menzione: That’s right. You did. You. Okay. Well, alright, mark, anything, any last comments from [00:28:52] Marc Harpster: Yeah. You know, um, don’t be afraid of the change, right? Like, if you have that hour a week, just go play around with play, play with all of the different, uh, AI. [00:29:02] Marc Harpster: Technologies that are out there, right. And just, uh, get to know them, right? The more comfortable you are with them, the easier this whole thing’s gonna be. So dedicate an hour a week, just go, you know, and that’s your time to, to learn how these things work, right? So [00:29:15] Vince Menzione: yeah, [00:29:15] Marc Harpster: I say don’t be afraid of it. [00:29:16] Vince Menzione: Awesome. [00:29:17] Vince Menzione: Yeah. Thank you so much. What a great panel. Great conversation. What do you think? Everyone? Thank you. Thank you so much. [00:29:25] Vince Menzione: Thanks for listening to the Ultimate Partner Podcast. If today’s conversation resonated. Share it with a [00:29:31] Vince Menzione: partner leader in your network. Subscribe where you listen, and head over to the Ultimate partner.com for show notes related content and the resources for this episode. [00:29:42] Vince Menzione: And if you haven’t already, now’s the time to register for the Ultimate Partner Live event in Reston, Virginia, October 26th through October 28th. Until next time, keep showing up in the rooms that matter because being in the room changes everything.

This week… More speed cameras are coming to Seattle and being vandalized in Bellevue. Seattle saw its last 8PM sunset of the year. And the Pumpkin Spice Latte is back, just in time for 85 degree weather. Seattle Times Food Writer Tan Vinh and KUOW Editor Phyllis Fletcher are here to break down the week. We can only make Seattle Now because listeners support us. Tap here to make a gift and keep Seattle Now in your feed. Got questions about local news or story ideas to share? We want to hear from you! Email us at seattlenow@kuow.org, leave us a voicemail at (206) 616-6746 or leave us feedback online or on the KUOW App.See omnystudio.com/listener for privacy information.

Activists are trying to completely scrap Flock cameras in Renton. Jason did something he’s not proud of. Guest: EPA Regional Administrator Emma Pokon on the wildfire cleanup efforts across Spokane County. // Big Local: TikTok to lay off 75 Bellevue employees, the second consecutive year of local job cuts. Two dogs that attacked a pregnant woman in Tacoma have been ordered to be rehomed. Tacoma leaders want to address pet overpopulation after dozens of abandoned cats were rescued from a boat and shelters’ resources get stretched thin. WA DOT is asking for public feedback on potential changes to SR 99 across Snohomish County. // You Pick the Topic: A new study found that frequently consuming sugary drinks could significantly raise your risk of cancer.

Surveillance Camera Saboteurs Are Getting Government Officials' Attention. Half of Bellevue's new speed cameras vandalized days after installation. RFK Jr. once again proves his critics correct. Seattle Announces $550,000 in New Investments for 2SLGBTQIA Communities // Buc-ee’s CEO says ‘conservative’ states will get stores — and there are three requirements any location must meet. Buc-ee’s Is on a Rampage and No Mascot Is Safe // Letters 

Mayor Katie Wilson’s answer to Seattle’s housing collapse is a committee that reports in 2027. Hakeem Jeffries says everyone in the Trump Admin will be fair game for legal action or impeachment if they retake power. An Army General was instructed to drop a probe into the Kid Rock chopper probe before he was fired, according to a new report. // Big Local: Bellevue’s new speed cameras are already being vandalized. A Sumner-Bonney Lake school is getting backlash for a ‘Drag Queen Story Hour’ event. // Guest: Pierce County Sheriff Keith Swank has filed a new petition to counter the Pierce County Charter Review Commission’s efforts to remove him from office. 

The City of Seattle reaffirmed that they hate you if you drive a car. WA, Oregon among the most difficult states to ‘live comfortably,’ study finds. SCOTUS delivered a big win to the Trump Administration regarding mail-in ballots. // Big Local: A Puyallup family had $100,000 in Nintendo video games stolen. Bellevue has lowered its speed limits to 20 mph on local access roads. // You Pick the Topic: Men are under more pressure to stay hot as they get older.

In this episode of Art Ed Radio, host Tim Bogatz talks with Trevor Brockhaus, a high school art teacher from Bellevue, Nebraska, about creating an Art Hall of Fame. Trevor shares how his program recognizes one outstanding senior each year, displays that student's artwork in the art room, and celebrates student achievements throughout the school. They discuss how art shows, awards, and visible recognition can help students understand that their work matters. Trevor and Tim also explore how an Art Hall of Fame can build a culture of excellence, inspire younger students, and serve as a powerful advocacy tool for the entire art program. Trevor offers practical advice for teachers who want to begin recognizing students but may not know where to start, including developing a simple scoring rubric, looking at how other school programs celebrate achievement, and finding meaningful ways to honor both accomplishment and growth. Resources and Links Learn more about the Art Ed NOW Conference! Come join the Art of Ed Community! Browse the Art Ed Radio archives 12 Projects for a Great Art Show 6 Ways to Partner With the Community for a Successful School Art Show 5 Reasons For and Against Putting on an Art Show Advocating for Art Education

Bellevue dropping speed limits to 20 // The Mariners produced another historic loss // Seattle Storm player starts impromptu running club // AGREE TO DISAGREE: Same-day pay // Jury convicts Vancouver man for installing basketball court // WORDS TO LIVE BY

This week: Amazon's Prime Air drones are finally going national, nearly 13 years after Jeff Bezos unveiled the idea on 60 Minutes. GeekWire's John Cook goes inside Anduril's unmarked Bellevue office as the defense company builds toward 1,000 Seattle-area engineers. Plus: a reporter hides an AirTag in a rare book and tracks it to a secret Amazon book-scanning facility in Las Vegas. With John Cook and Todd Bishop; edited by Curt Milton. Related stories and links Mentioned at the top Want to know what Jeff Bezos brings to Liverpool FC? Study Amazon's Leadership Principles Amazon drone delivery Amazon drone delivery set to expand nationally, reaching nearly 500 U.S. cities and towns this year Amazon's big surprise: Working on autonomous flying delivery drones — GeekWire, December 2013 Jeff Bezos unveils the Prime Air prototype on 60 Minutes — YouTube Amazon Prime Air drone delivery expansion — Amazon Andy Jassy's 2025 letter to shareholders — Amazon Walmart, Wing expand drone delivery coverage — Supply Chain Dive The AirTag and the book-scanning facility How an AirTag planted by a reporter led to a secret Amazon site where old books are cut apart and scanned We tracked a shipment of rare books. It ended at an Amazon AI training facility — 404 Media AI companies are buying tons of old books because they're free of AI slop — 404 Media Trash Transparency Project — Basel Action Network America's e-waste: a GPS tracker tells all — PBS NewsHour Anthropic agrees to pay $1.5B to settle lawsuit with book authors — Associated Press Anduril in the Seattle region Inside Anduril's AI warfighting buildup: Defense giant sees a path to 1,000 Seattle-area engineers Anduril exits Seattle shipyard following canceled Navy program and omission from new warship list Defense tech giant Anduril eyes new funding at $100B valuation as Seattle expansion draws protests — GeekWire, July 2026 AI weapons under scrutiny as activists plan weekend protest at Anduril's Seattle office — GeekWire, July 2026 Anduril lands $5B as defense giant builds autonomous warship operation in Seattle — GeekWire, May 2026 Defense giant Anduril is quietly building autonomous warships on Seattle's historic ship canal — GeekWire, April 2026 Military tech giant Anduril lands in Bellevue, doubling footprint in Seattle region — GeekWire, July 2025 See omnystudio.com/listener for privacy information.

The City of Edmonds voted to keep school zone speed cameras operating around the clock. Guest: Former SPD Chief Sue Rahr is calling out Seattle city leaders over the response to the Bite of Seattle shooting. Guest: Kate Anderson is a Senior Counsel for the Alliance Defending Freedom, which is representing a teenage wrestler who is suing the Puyallup School District and other state education officals after she was sexually assaulted while wrestling a male. // Big Local: TikTok to lay off 75 Bellevue employees, the second consecutive year of local job cuts. Two dogs that attacked a pregnant woman in Tacoma have been ordered to be rehomed. Tacoma leaders want to address pet overpopulation after dozens of abandoned cats were rescued from a boat and shelters’ resources get stretched thin. WA DOT is asking for public feedback on potential changes to SR 99 across Snohomish County. // You Pick the Topic: A new study found that frequently consuming sugary drinks could significantly raise your risk of cancer.

How an AirTag planted by a reporter led to a secret Amazon site where old books are cut apart and scanned. Protesters dressed as rogue AI agents target OpenAI in Bellevue with balloons and hot pink vests. How To Recognize AI-Generated Scams As They Become Harder To Detect. Angela & Dever AI voice Clones // PHONE GUEST - JANET BACON - CO-FOUNDER - 100 WOMEN SNOHOMISH. Snohomish County 100+ Women charity group gave $500K since 2019 // Mariners to honor broadcaster Rick Rizzs with farewell weekend celebration

What’s Trending: Jay Inslee mocked as ‘circus clown’ for calling Washington income tax repeal a ‘tax break.’ Voters are having to re-vote on wanting a Parents’ Bill of Rights in November. Man who pointed a laser at a helicopter was arrested and is now going home free. // Big Local: Speed cameras are coming to Edmonds and Bellevue. In Puyallup a man, a girl, and two Corgis were attacked by another dog. // You Pick the Topic: Bill Maher ripped into former Washington democratic congressional candidate Melissa Chaudhry for compromising her principles to placate Muslim voters.  

The Bellevue Comets are preparing for the 2026 football season after finishing last year with a 7-2 overall record and a 4-1 mark in district play.Co-Head Coach Matt Jaeger joins the Dubuque Area Sports Podcast to discuss replacing a highly productive senior class, the returning players ready to step into larger roles and the areas Bellevue must improve to remain one of the top programs in Class 2A.We also discuss the quarterback position, potential breakout players and how the Comets plan to replace the enormous production and leadership of Cal Bonifas, Keenan Kilburg and the rest of last year's graduating class.

Slovenska župnija Marije Vnebovzete v Clevelandu v ZDA je praznovala ta konec tedna. Včeraj je vabila na vsakoletni poletni piknik na Slovensko Pristavo, ki se tradicionalno začenja s sveto mašo in nadaljuje s kosilom, ki ga pripravijo starši Slovenske šole. Sveti maši so imeli tudi v župnijski cerkvi, in sicer v petek zvečer, na vigilijo praznika in v soboto zjutraj. Letos so se pri bogoslužjih zahvalili za 120-letnico župnije in prosili za blagoslov za naslednja leta in desetletja. V nedeljo pa bodo slovenski rojaki iz Clevelanda tradicionalno poromali v svetišče Žalostne matere Božje v kraj Bellevue. Avtobus bo pobiral potnike v obeh župnijah, pri Mariji Vnebovzeti in pri Svetem Vidu, sveto mašo bo daroval John Kumše, po kosilu bosta križev pot in pete litanije Matere Božje z blagoslovom z Najsvetejšim.

Send us Fan MailA dad can do a lot of things “right” and still miss the point. This conversation with Dave Welty hit me because he doesn't talk about fatherhood like a performance; he talks about it like a practice: show up, mean what you say, and take a breath when your kid is having a rough day. Dave Welty is the CEO and founder of Avier Wealth Advisors, a long-running wealth advisory firm in Bellevue, Washington.  However, what stood out most was his honesty about the moments that shaped him as a parent, from growing up with serious financial stress to learning, in real time, how to connect with two sons who are wired completely differently.We dig into what it looks like to support a kid without trying to control the story. Dave shares how his younger son, adopted from Guatemala, found joy and identity through live music, and how a simple daily routine during COVID turned into real trust and confidence. We also talk about youth sports and the pressure cooker it can become for families, including the moment Dave's son called him out for sideline coaching. Instead of doubling down, Dave listened and changed, and that shift is a blueprint for any parent trying to lead with humility.You'll also hear Dave's perspective on resilience and values: why your word matters, why presence matters more than perfection, and why opportunity is not evenly distributed. We even get into the leadership side of his work, including building a more diverse team on purpose and creating an environment where clients can feel seen and safe. If you care about fatherhood, parenting mindset, adoption, youth sports parenting, and leadership at home, this one stays with you. Subscribe to The Quarterback Dadcast, share this with a parent who needs it, and leave a review so more dads can find the show.Support the showPlease don't forget to leave us a review wherever you consume your podcasts!  Please help us get more dads to listen weekly and become the ultimate leader of their homes! 

With just a little over a month away from the 2026 Independent Hotel Show Miami taking place, special guest and President of Staypineapple Hotels Inc., Dina Belon, joins the Suite Spot to discuss the Stayepineapple brand, the independent hotel industry, and what she is looking forward to from IHS Miami 2026! Ryan Embree: Welcome to Suite Spot, where hoteliers check in and we check out what’s trending in hotel marketing. I’m your host, Ryan Embree. Hello, everyone. Welcome to another episode of The Suite Spot. This is your host, Ryan Embree. Back for another edition of season two of our independent hotel show series, where we are getting geared up and ready for that annual tradition down in Miami Beach at the Independent Hotel Show. We cannot wait. We’re gonna talk a little bit about it with our guests. We actually met for the first time in person last year at this event. We’re able to spend some time with her. Dina Belon, president at Staypineapple Hotels. Dina, thank you so much for joining me back on The Suite Spot. Dina Belon: Oh, thank you so much for inviting me, Ryan. This is amazing. I’m so excited. We had such a good time in Miami last year, it was a blast and, uh, talking to you felt like I was talking to a friend. Ryan Embree: Well, I appreciate it. I feel the same. Just honored to be speaking with you here. And I can’t believe we’re here. It’s we’re just months away from the Independent Hotel Show. It’s gonna be bigger, better than ever. We’re excited about it. We’re gonna talk about it. But we did have you on for the first time, so we had the opportunity. Usually, I start these episodes by a little bit of a background and kind of an introduction, but I’m gonna start a little unorthodox today. There was a post that I saw on LinkedIn, which by the way, for our Suite Spot listeners, make sure you say, uh, you follow Staypineapple Hotels and Dina. Great follows on LinkedIn. But there’s an, an article called Everything Staypineapple Hotels Dina Belon Does in a Day. And I thought that was such a cool and creative idea and concept. Talk to us a little bit about how that idea originated and give us a day in life. What is it like to be Dina Belon? Dina Belon: Well, I tried to be very honest. Hopefully it was fun too. I, there’s a lot of humor in my day, and so hopefully that came across. Um, the magazine, uh, that’s a local magazine here in, uh, east, the east side of Seattle and Bellevue and Kirkland area of Washington does those highlights of leaders in the area, um, on a regular basis. So it was fun, uh, a little stressful because you had to, like, take photographs and, you know, kind of just walk through your day. Um, I loved, though, really integrating my pets, because they’re a big part of my life. And so it started off with Molly waking me up at 5:45, which is actually what she does every morning. About 15 minutes before my alarm goes off, my little kitty cat starts yelling at me about wanting water. Um, so yeah, all the way until, you know, 8:00 at night and a lovely glass of wine with my husband. And all the shenanigans in the middle. Ryan Embree: Yeah. And I think it’s so cool because I think it, you know, we obviously work in the people business, right? In hospitality. Uh, we host people from all over the world, all different walks of life. Um, but to see, you know, sometimes, uh, I think right now, especially right now, right, when there’s all this talk of AI and technology and stuff like that, it’s really refreshing to see our industry leaders. And I get that. I have the, the privilege of getting that, interviewing some of the industry leaders when they talk to me about their, you know, beginnings and, and how maybe they started as a bellman or a front desk agent or fell into the industry. And I think the more that we can kind of humanize and show that these are people that really have a true passion for serving other people. Um, and then on the other side of the front desk, the guests that come into our lobbies, they are people too, whether they’re on a work trip, where they’re trying to escape. You know, sometimes it, it’s refreshing to take, take a beat and think about that. And that’s exactly what this article did for me because it is, you know, even though we’re hospitality, we’re in it, the hustle bustle, 365, twenty four seven. We’re still people, right? Yeah. We’re still people with our pets and, and, and our, uh, you know, what we like to do. Um, so it was a really cool, I think, uh, refreshing look. I wa – I definitely wanted to bring that in. Br – um, and, and your love of pets, it goes right along with your brand, uh, Staypineapples Hotel. And, you know, I’ve come to know and love through your content, your keynotes at the Independent Hotel Show, uh, following you on LinkedIn. For those audience members that might not be as familiar, uh, share with us, uh, a little bit about what makes Staypineapple Hotels so unique and one of a kind. Dina Belon: Yeah. So we are the opposite of corporate uniformity, uniformity. Uh, we’re really about, you know, a boutique sp – hotel experience with a lot of personality. Um, so one of the things that we’re well known for is the naked experience, um, which is, uh, a little eye-opening to a lot of people, but all it really is, is a fun, cheeky, which we like to do, uh, marketing way to talk about our bed and our bedding and our linen and our terry is so comfy, cozy and amazing, you’ll wanna sleep naked. Um, so it, and we give you an, a big cuddly robe so that you don’t come to the door naked. Ryan Embree: There you go. Dina Belon: Um, so that, that’s, that’s very indicative of the Staypineapple personality. Um, we’re also, um, not just pet friendly, we’re dog obsessed. Um, so we, uh, really go over the top with our pet program. We have a partnership with Soundz, S-O-U-N-D-Z, uh, that is, um, uh, sounds, uh, in music – Sure. That, um, pets like and that calm them when they feel nervous, um, that is available for guests, uh, at no cost, a 14-day, uh, free trial. And then, um, we have a partnership with, uh, an emergency veterinary, uh, service called Veg. Um, of course, you get beds and bowls and treats and, um, water bottles and poop bags and all kinds of stuff when you bring, uh, your furry friend. Although we’re dog obsessed, we also love kitty cats too. I have two kitty cats and two dogs. So, um, we, yeah, we’re, we’re pretty over the top with the pet thing. And then we have a, we have a number of the properties that have, uh, hotel dogs as well. Um, so one of the management staff ha – brings their dog to work every day and has really become a, a core team member. Um, you wouldn’t believe how many reviews we get, uh, with our, our furry, uh, friends being, uh, listed as their favorite part of the hotel. Ryan Embree: Yeah. I’ve seen them at trade show nows at industry trade shows. Yeah. You’ll have, like, a puppy break. Uh, brilliant. Brilliant. Dina Belon: It’s my favorite thing. Ryan Embree: Yeah. It just gets people in, in, in a happy mood. People love it. So, uh, and, and the focus of, of the dog obs – dog obsessed, um, i- i- is, is so smart. I mean, p – you know, people. We always think about how stressful travel is, obviously, from a logistics and s – and people standpoint, but obviously on our pets too. They’re in a place that they’ve never been before. Um, they don’t know that they’re heading across the country or even down the road. They’re in somewhere unnatural. So that’s really, really cool that you can kind of make them feel at ease there. And, and I’m sure the guest feedback, uh, from that has been really, really great to see. Um, now, you talked about, um, Staypineapple being a, a very unique boutique brand. Um, I noticed one word you didn’t mention in there, which is, uh, independent or non-branded. Uh, you prefer the term unchained. And I wanna explore that a little bit. I don’t wanna give you too much, uh, of a question. I, I’d like, like you to kinda run with that. Why do you prefer unchained to maybe independent segment or non-branded? Dina Belon: So to me, independent, non-branded, um, you know, indicates that we’re small or we’re isolated or, um. And, and I think it’s, um, diminishing to 30% of the hotel sector, which is truly unchained in both term, both ways that that term can be used. One, we are not attached to a chain in literal terms, but we’re also unchained from a limitation perspective. I think what is so amazing about the independent or the in – the unchained sector of the market to the guest is the founders, the visionaries, the leadership teams, the hotel teams at these hotels put their lifeblood and their passion and their vision and their belief in hospitality into these properties and into the experiences guests are gonna get. It is not a corporate ownership that is managed by a brand that has 5,000 other w – hotels just like it. And, you know, the onsite hotel team has reams of binders to tell them how to do their job. Um, we believe very much in no SOPs. Um, we have, uh, ultimate SOP. It’s do the next right thing. That’s the SOP for Staypineapple. It’s that simple. Just do the next right thing. We help the team understand that a little bit with kind of some guidelines, which is what is the best thing for you and your colleagues? What is the best thing for the guests? And what is the best thing for the business? And if you frame that question, those questions under do the next right thing, anybody can make the right decision at any moment, at every level of the organization. When we talk about empowerment, it isn’t, you know, we’ve given you a toolkit. I always loved this, because I worked in, in the brands. Um, and we always had a toolkit. You had a toolbox full of things that you could use to solve a problem. Well, I don’t need to give you a toolbox. You are a grown person that is a professional in the hospitality industry and you’ve entered this industry with a passion for people. Why would I tell you how to do your job, um, in every aspect with books of SOPs? Instead, I should get out of your way and let you be who you are in an authentic way. Because that connects with people. If, uh, you know, we put, we put people in our industry in a blazer, a Navy blazer, and a name tag, and tell them, “This is how you answer the phone. This is how you greet somebody. This is how you do this.” Basically, you’re a representation of the brand, so you need to fit in this box. Well, I believe in a different hospitality, in a hospitality that is, um, grounded in, um, real people and real human beings and, and mistakes even, and quirkiness, and stuff that you wouldn’t necessarily, uh, engage in or experience in your normal life. That’s why you’re traveling. You wanna experience different things and new things. You’re going to a new place. And so we don’t have, um, dress. We don’t have uniforms for our front of house team members. We do for back of house simply because we don’t want the back of house team to have to ruin their own clothes because the engineers get their clothes snagged and the housekeepers get their clothes dirty and, you know, so it’s more just to take care of our team. But, um, the front of house team doesn’t have uniforms. They get to wear their own clothes to work. That’s another idea. It’s like, I want you to be you, but wear this black polo shirt that makes you look like everybody else. Or Navy Blazer that makes you look everybody, right? Like the entire concept of what we think is normal and standard in our industry is the antithesis of what we’re trying to create as an experience for a guest. Um, so it’s really important to us, you know, you can have colored hair and ear piercings and tattoos. And I remember early in my career, it was always, um, I love to tell this story. Um, the, the dress code, because I was a manager, so I was allowed to wear my own clothes, but the dress code was, had to have, um, pants or a skirt, uh, a, a jacket, had to have a blazer, and it had to be of solid color. So what I’ve got on today would not have applied. Um, my shoes could not have open toes and an open heel, one or the other. And I had to have pantyhose on. So I lived in Florida. I remember I stopped wearing pantyhose at some point because they were hot. And so I, I actually had an HR person, uh, come up to me and say, “By the way, um, we’ve, we’ve noticed that you’re not meeting the dress code.” And I just turned around and looked at her and I was like, “Those things make me sweat. I have to be out by the pool sometimes. I have to be outside. It’s too hot. I’m not wearing them. Fire me.” Ryan Embree: Yeah. Yeah. Dina Belon: That was the end of pantyhose in our dress code. I was like, “Good luck with that.” Ryan Embree: Right. And I’m sure the person on the other side, you know, it, it, they were just obviously following the guidelines – Right. And the standards of what was put before them. And you’re absolutely right, Dina. You know, the, the one thing that we talk about all the time, and you talk to. Uh, I’ve talked to industry leaders about is, you know, what makes your management company brand property so great? Usually the first thing they say is they’re people. Yet, when you’re putting those people in a box, how great can they actually be, right? Every property is so different because of the individuals that make up that property. Um, so, you know, that thought process is, is so brilliant to, to think of the individualism and the passion can kind of shine through because it’s those stories that you talked about in the unchained or the independent sector that, that reason why I, this is one of my favorite series, because I get to sit and talk to independent hoteliers and, and hear their stories, their struggles, their challenges, but also their successes, their passions, where they built this, this property that has been, you know, where they’ve had these struggles, but they’ve gotten over the hump and they just love it so much and you can just see it come out in that, that, uh, conversation. It’s, and sometimes very different. Nothing to knock the brands, but sometimes very different when you’re talking to a GM of a branded hotel. Um, and it’s m- maybe just a stop on, on their way to the career. So it is one piece of advice I hear all the time is if you’re a hospitality professional out there, you know, maybe explore the independent hotel down the road. You know, get some good experience there. It’ll, you’re definitely gonna learn a lot, that’s for sure. Yeah. Um, you’re gonna get a lot of – Well, it depends on – Yeah. Dina Belon: Yeah, what you like, right? And I agree with you. One isn’t right or wrong. I spent the vast majority of my career in the, in the branded hotel space. Um, and I just found my happy place in – Sure. In the independent space, right? I, because I was always bucking the rules when I worked in the brands. And I didn’t, I didn’t even know what boutique and. I, I though boutique hotels were just little. Like, I literally, when I started at Staypineapple, I love the story too. ‘Cause when I started, I was like, “I’m gonna come in and show them how to write SOPs and, and brand standards, and we’re gonna standardize this, and we’re gonna scale it, and it’s gonna be, you know, blah, blah, blah, blah, blah.” I had, I told, because I had spent my whole career in that space. Um, I believed passionately in brand standards when I started at Staypineapple. And I remember, um, our CFO telling me, “Do not say the word brand standard. You will send Michelle off the deep end.” Michelle is our founder. Yeah. And I was like, “What? I don’t understand.” Yeah. “How could you not have brand standards? How do you even operate this place without brand standards?” Right? Right. Um, and, and it took me a couple of years to really internalize what the difference in the business model is. Again, one is not right or wrong. They both have their strengths. But if you’re, uh, a free spirit, if you’re somebody. Like we hire for three things. Authenticity. Like your. First of all, people underestimate the willingness to be authentic. If you have been trained to put on a mask when you go to work and, and almost be an actor and play a part at the hotel, it’s very difficult to take that mask off and, and allow the vulnerability of being yourself. ‘Cause if somebody rejects you when you’re being yourself, it hurts a lot more than if a guest rejects you and yells at you when you have a mask on. That’s a Ryan Embree: Great point. Dina Belon: You’re being somebody else, right? Yeah. So it’s a harder position for our team members, I think, to be their authentic selves. Um, the next is really critical thinking. The ability to problem solve and, and, and be creative and figure out ways to, um. We know to say yes. That’s one of our sayings. We notice. We know how to say yes. Yes is not always a direct yes. Sometimes you have to go around to get to yes, but we know how to do that. And that’s all about creativity and critical thinking. And then really, the last one, um, I think is underserved in our industry, which is emotional intelligence. Um, that ability to read people. And, and it connects to that critical thinking, right? If I can, if I can, uh, connect with you on an emotional level and understand you better, understand your psychographics as a person, which is much deeper than that you like Diet Coke, right? I want to know things deeper than that about you. Then I can use that emotional intelligence to be creative and create, create hyper-personalized experiences for you. That is something that I think isn’t. It. The industry in general, particularly on the branded side, does not foster in our industry. If those things are interesting to you, then go check out the independent or unchained space, because I think you’ll be a lot happier coming from a recovering brand employee. Ryan Embree: Ryan Embree: Yeah. I, I love that. I love everything about that. I mean, those skills are. I mean, it’s, it’s at the core of hospitality, um, especially the emotional intelligence. And I think y- you’re absolutely right. It’s a skill needed now more than ever, by the way. Um, and it’s gonna get trickier to navigate. So we’ll be those, those younger, um, hospitality professionals and, you know, at, at, at any age, really, that invest that time and effort into honing in that skill that are gonna, that are gonna see successes there. Um, I wanna, I wanna take, uh, a step back, Dina, and kinda look at the hospitality landscape right now for independent and, or unchained, uh, uh, hotels. Where do you see opportunity in today’s landscape? And then maybe where are some of the bigger challenges that, that they’re coming up against? Dina Belon: Sure. So I think one of our biggest opportunities I just mentioned, which is hyper-personalization, um, we really look at this, i- if you kinda start at the beginning of the process of how you do hyperpersonalization. Um, it really starts with zero-party data for us. Uh, every brand or every group or every, you know, independent hotel is different, um, in their philosophy on this. I’ve certainly, um, experienced and, um, met with people that do research on their guests online. They look up your Facebook page. They check you out and see what you might be talking about. Um, we have decided to take the approach that we only wanna use data that you have freely and willingly given us. Um, so we communicate with our guests a lot, um, when we can. So there’s a little bit of a differentiator here when we talk about this. Um, if you’re coming in as an Expedia or a Booking.com guest, probably not getting this experience because we don’t have, we don’t have much information about you, and those OTAs don’t like to share. So, but if, uh, you’ve stayed with us before or it’s a direct booking, then we have communicated with you, um, in a way that is fun and cheeky and kinda starts to get you. Um, w- we like to, we like to encourage kind of a pre-arrival experience that is, um, engaging and, and, and gets you kind of primed for what Staypineapple is gonna be like. So you’re not, like, smacked in the fa – you know, you’re expecting a Marriott courtyard and you’re smacked in the face with Staypineapple. Ryan Embree: Right. You got a dog running up to you and yeah. Um, Dina Belon: So one of the things we do is ask a very open-ended question, um, in a pre-arrival email to all of our, uh, direct booking guests. And it says, um, basically in a cheeky way, I don’t remember exactly how it’s phrased, but it’s why you come in to stay with us. And you would be shocked at the amount of information that people share with us and, like, get into deep personal things and tell us all kinds of stuff. That is a trevor – treasure trove of information. Again, that’s stuff that matters. Not whether Jack Daniels is your favorite, you know, liquor. Uh, like, I wanna know that you’re. What, what do you volunteer for? What, what are you passionate about? What do you care about? Are you married? Do you have kids? You know, like, the things that, that you really, really make you who you are, right? That’s, that’s what we really look at for hyper-personalization and allows our team to use their creativity. So that’s just step one, right? Gotta have the information. And then two, you have to have a culture of people that are encouraged and inspired to be creative, to do fun, interesting things, not just deliver a bottle of wine to your room. What? Ryan Embree: Yeah. Dina Belon: Right? Um, like, do something that’s about me, not about you. It, like, that’s what I always say. To me, the bottle of wine in the room is about you buying my loyalty. It’s about you as a hotel. It’s not about me as an individual. So everything should be about the individual and about what makes them excited or happy or feel welcome or feel like they belong, um, there. How many times have you walked into a hotel and you felt like there was a cool club and you didn’t belong? Ryan Embree: Mm. Yeah. Dina Belon: So awful. It is the worst thing about hotels, I think. One of the other things that I just find, um, disheartening about our, our industry is that many people that are not related to the hotel business think you can’t go in a hotel if you’re not a guest. That’s so sad to me, right? Like, there’s, there’s this perception of a barrier, and it’s the opposite of what we should be. Like, we believe our hotels are very much a community hub. And so we encourage the community to come into the hotel. And we don’t even, we don’t have a lot of food and beverage. And some of our properties don’t have any. Some have just limited. We have a few full-service restaurants, but it’s not about us wanting to make money in our restaurants. It’s about us wanting to create an atmosphere in the hotel that is engaging and activating for the guests that are coming. ‘Cause the guests wanna interact with locals. They don’t want to interact with somebody from New York – Right. When they’re in Seattle. They wanna hang out with Seattle people, right? Yeah. So it’s, it’s a real win-win model, but you have to turn, you have to turn that barrier so many people think exists. Ryan Embree: Well, you touched on two things there, Dina, that at the core of this independent hotel show series, it really comes back to, which is loyalty, you know, just fierce, fierce loyalty for inde – I mean, the type of loyalty that I hear from guests talking about independent hotels is very different from the other points or nights that I’m, that I’m hearing in, on the other side of it. And, and it’s a depth that will be word of mouth. I mean, when you talk about word of mouth, like, that is the ultimate s – what marketing can’t buy, right? That storytelling that they’re going to be able to provide you champions of your brand and advocates for your hotel. Uh, the second thing is local community engagement and getting the community on board with what you do. I see it no greater place than Miami when we’re at, at the independent hotel show. And they talk about trying to just infuse that Miami culture into their own properties. And it does attracts a lot of locals. And, and you’re absolutely right. It’s, there’s a parallel where probably somewhere where you, where we talk a lot about reputation and people being scared of those one-star, two-star, or even negative feedback in any sense of it, embracing that and saying, “I don’t want one-star reviews, but I wanna see the negative feedback so that I can fix it, right? I want those, I want those locals to come into my hotel. Um, I don’t wanna put that barrier up because I wanna be that community hub. I love that. So what about any challenges you think right now? Dina Belon: Yeah, I think, um, the, there’s, there’s a number of challenges. I mean, I can, I can talk about the obvious, the headwinds on inflation, the cost of human and financial capital, maintaining service quality while we’re trying to maximize profit. Yeah. I like all of the blah, blah, blah. All of the, Ryan Embree: Yeah. All those talking points. Dina Belon: Yeah. They’re not very fun topics though. Um, honestly, I think the most interesting topic right now is really AI. And I do think it’s our biggest risk, particularly in our, our world of this unchained or independent hotel space. It’s the biggest risk we have, and it’s also the biggest opportunity. And it could go either way. And I think it will probably go hard one way or the other. It won’t be somewhere in the middle. And the reality is, is AI, AI search, which is kind of where we’re at right now, not, we’re not really to the point of bookings starting a little tiny bit. But, um, AI search is focused on very deep, complex, broad data about a hotel. So a, a person, and it really starts with the search parameters. You’re going from keyword search, like, I’m going to Seattle and I wanna be near Pioneer Square, to, I’m interested in a boutique hotel with a cool vibe that has a restaurant and provides a great sleep experience. Those two searches are completely different and is where the threat and the opportunity comes from. The opportunity is, as the hotel owner, operator, you have the best opportunity to create very deep content that is searchable by an AI. Compared to Booking.com and Expedia and all the others, their scale just does not allow them to create that kind of deep content for every hotel on their site, right? So you can create a higher value for the AI search to go to your website over somewhere else that it can go find your hotel. You might still find your hotel, but you’d rather get the booking. Um, direct and get the AI sending the guests to your website to check out the hotel than to booking.com ‘s website to check out. So that’s where the opportunity is. Threat is very real that the big brands and the OTAs have the pocketbooks, bandwidth, the resources to win at this fight and come in and put themselves between us and our guests. And so I think both at a legislative level, all the way down to individual property advocacy and elevating your voice online and everything in between, every hoteler, hotelier needs to be paying attention to. Because in the next five years, you could lose, you could lose the connection to your guests prior to arriving. And that, for us, that would ruin a huge part of our experience. Like we have pre-arrival concierge that helps you curate and plan your experience for your whole trip, not just your hotel stay. All of that would be for naught if I can’t communicate with my guests. Ryan Embree: 100%. Yeah. Uh, seismic shift happening, technologics pl – like shifting beneath us. Uh, I think you’re absolutely where it’s gonna impact everyone from the big brands all the way down to the small independent hotel who, who thinks, “Oh, this is, this isn’t coming for me. It’s gonna have wide ranging effects. It’ll be very, very interesting to see.” But share your concern, but also hopefully that little bit of hope there too, that it, it does go that right way and hospitality stays in, in somewhere where we come to know and, and love our industry. I wanna shift gears. Another thing I’ve, uh, learned about you over the years following your content and your career is your work, uh, inspiring, empowering the next generation of female hospitality professionals. Dina, I’ve seen you on stage at, at multiple panels, uh, a- a- around this subject. Tell us a little bit about the work you do behind the scenes and any tips you would share for up and coming Suite Spot female listeners or just the listeners in general here. Dina Belon: Yeah, I do. I love this topic. I, I love to empower women. Um, I think, uh, uh, we’re, we’re a force in this industry, um, and our voice should be heard. Um, so I, I like to support other women by a couple of things. Um, you’ll, you’ll, you’ll start to notice, I like to simplify things down to like one, two, three points at most. Yeah, I like it. Um, because I think it’s the way the human brain works. Sure. And the best way we can kind of, uh, create change – Yeah. Is by having a very focused, uh, approach to it. I really like self-advocacy, um, and encouraging women to self-advocate, because I think in general, this is a generalization because it’s not all women, but in general, we’re not great at it. Um, men are much better at self-advocacy than women. There’s been all kinds of study and research done on that. Um, and it’s a huge part of why women are paid less, why women are promoted less, because they just don’t ask. They don’t raise their hand. Um, and so I. And then the, the second point kind of ties in, which is leading by example. And so I think I love to tell stories about my career when self-advocacy was a benefit to me and how I got to where I am. And I’m afraid of it too. Let me tell all the female listeners I am not great at self-advocacy. Um, I’ve learned to do it over the years while I’m kind of gritting my teeth in the back of my mouth. Um, but I, there’s been a number of times when, you know, the really, the places where my career really took off, um, I stood up for myself and I raised my hand and I said, “I can do that.” Or, “I can even do more than what you asked me for.” So I’ll give you an example. Um, when I was at Wyndham, um, we, we acquired another company that did the same thing as we did. Um, and we were looking at how to create efficiency and blah, blah, blah. One was in Seattle and one was in Florida. And I was in the Florida office and I was asked, and we were the acquirer, so we acquired the company in Seattle. And so I was asked to fly out to Seattle and check out how my division, which we did all the renovation work and capital improvements and stuff like that, how my division would work with the group in Seattle. And so off I went on a plane and met with them and talked to them and figured out how they did things and figured out how we did things. Um, and so the ask was like, how do we merge the two and how do we create some efficiency? And I came back with a combined team that had me at the top of it with a promotion to vice president. It was really hard for me to do. It was a little bit easier because I gotta do it in writing and send it in and I didn’t have to say it out loud. Um, but it worked. And it was the first VP role I ever had. I was one of the youngest vice presidents at Wyndham. I remember the first time I went to the all leadership meeting, which was, happened once a year at Wyndham. There was 500 people there. This is vice presidents and above. Um, that’s how large the organization is. Um, that’s less than 5% of the employment base of the company. Um, and I was one of the youngest and I was one of the few women that were in the room. And I was blown away by that factor. And I went, “I, I need to work at do- doing something about this. I need to help other women.” ‘Cause particularly 20 years ago probably, um, there was a little bit more sharp elbows among women. There were so few seats in leadership that we were competing for them. And I think women weren’t as good as we are today at lifting everybody up instead of competing with each other. Adding more chairs at the table instead of competing for the one that a woman is gonna fail, fill. Um, so those, I think, are really my biggest things that I recommend younger women focus on is be an example to other women around you, above you, below you, beside you, I don’t care. Advocate for yourself. Advocate for other women and support each other. Um, don’t compete with each other. Ryan Embree: Yeah, I love that. I love that story. And I think we, you know, it’s inspiring to hear those, right? Because it, it can be scary sometimes. Um, but to hear those, those stories, those real life, um, you know, personal, uh, examples in front of you, those are the things that maybe get you that extra bit of confidence there. And it’s, it’s very, very cool to see. So, uh, appreciate your work there. And, um, you know, ex- excited to, to share that with those tips for the audience. Definitely wanted to, to, um, go into that topic a little bit. Um, but this is the Independent Hotel Show series. We might change your episode to say Unchained Hotel Series. But, uh, we’ll, we’re gonna. This is. We’re talking today about the Independent Hotel Show happening this year, September 16th and 17th. Uh, Miami Beach. Remember, listeners, uh, don’t forget to use promo code Ryan26. That’s for a complimentary, uh, registration. Dina, you’re on the advisory board. You’ve been a long time supporter of this show. What inspired you? Take me back to when you were first kind of asked to get involved with the show. Uh, what inspired you to get in, like, first involved with it? And how do you see it supporting independent hoteliers? Dina Belon: Yeah. I was, uh, introduced to it before the very first one and asked to be on the advisory board. And it was an immediate yes, and yes, what can I, what can I do to help? Because I knew that there was a gap in our industry in the independent space for a place for independents to get together and have real conversations and real opportunity to collaborate and learn from each other. We’re so isolated, um, in, in many ways. Like, we don’t have a mothership to create all of the stuff, the, you know, programs or education or philosophy or how do you do this? Or what do you do with that? Or, you know, how do you get mustard stains out of the towels? You know, like, anything. Like, we don’t have a mothership that helps us, that hands us a bunch of stuff and tells us how to do it. Each of us are creating all of this on our own. And that’s part of what makes our sector of the industry so unique and great, is that you get a different experience at every property because they’re all created through a visionary process. But there’s also a lot that we could share best practices and adapt what somebody else is doing to what we’re doing. I, like, I love to talk to, um, suppliers and vendors and tech companies, um, that reach out to me all the time because I learn from them. I learn what they’re doing, um, how one of their customers is doing something. You know, like, we constantly have a need for new knowledge and collaboration in our space that didn’t exist. And so this show is one of the only things that are really in our space focused on us and give us the opportunity to do that. It is an incredibly good show. It’s so well curated from, uh, an educational perspective, from the sessions. There’s multiple stages. Um, everything is in one room, which I love. Um, you can, you know, you can be listening to a panel discussion that’s really energizing, and then you’ve got a 10-minute break and you can run over and see a vendor that you wanted to talk to because you’ve only got 10 minutes. And then you get, you know, it’s not spread out. It’s not like the big shows where, you know, you’re gonna have to walk 10 miles to get to something. And the people that are there care and are focused on the independent space. So you’re also not gonna get the eye rolls and the you’re too small and we don’t care about you, and oh, you’re not part of Marriott, uh, you know, conversation, whether with vendors or with anybody, right? The, the people that are here are passionate about this part of the industry and are ready and willing to help anybody that comes to the show improve what they’re doing. Uh, like, I love helping other independent hoteliers, uh, in any way I can. In any context, talking about distribution, talking about guest service, talking about, you know, any, any part, because there are enough customers out there for all of us. I know we’re competitors, but, um, helping, helping everybody lift is a much better strategy than trying to elbow somebody out. Ryan Embree: Absolutely. We’re all in it together. 100% agree. And it’s funny, you know, you were mentioning at the, at the top of the answer about, you know, how independent hotels don’t have some of these resources that the big brands do. Uh, you know, one of the, one of the common things that big brands do is have an annual conference, right? And they get everybody together and, and share ideas and challenges. This is like the annual conference for independent hotel shows. So it’s a sense of belonging. Um, it’s a different energy. It’s a different. It’s, it’s a different type of, uh, uh, of event. Um, it. So real quick, first, uh, tip for any first time attendees that, uh, might be going. Dina Belon: Yeah. Um, I think two. Again, I love my, my two or three points. Um, be curious. So show up curious, um, and, and open and willing to share. Um, because that’s what your, your analogy to a brand conference is perfect because, um, that’s what we’re there to do is help each other. Um, and being curious will help you just be a sponge and take things in. Um, use, use AI in this scenario, um, and help have an AI assistant help you, an electronic one in your pocket, help you remember all the stuff that is gonna come at you because it’s gonna come like a fire hose and it’s gonna be really hard to remember it all when you get home. Um, I use Pocket for anybody who cares. It’s a little tiny device that I literally keep in my pocket. And I push it anytime I have an idea, I can just talk into it. Or I can push it if I’m having an interesting conversation with somebody and it’ll record that conversation. Of course, I ask the person before I do it. Um, but right? So that it, so that you’re, you’re capturing all of that interesting, cool ideas and, um, vendors and sup – you know, people that can support you. Um, it, walk away from an interaction with somebody and they’ve handed you their business card. Take your little device. It can be your phone too, but however you wanna do it and say, “I just met Ryan with Suite Spot and I really wanna be on his podcast. I need to reach out to him after when I get back.” And then your little AI will give you a to-do when you get back, uh, home. So that’s, that’s my number one tech tip. Um, and then I think the other, the opposite of that, which is a little challenging sometimes, is set the technology down and be present and be aware and pay attention. And don’t be on your phone answering emails from your staff back at your hotel. Like, I know it’s super hard to disconnect and, and be present while you’re at the conference, but you’ll gain a lot more if you’re there and you’re listening and you’re talking. Like, if you go to some of the educational sessions, raise your hand, ask questions. Make a point. Don’t even ask a question. If you’ve got an idea that the panel needs to hear, raise your hand and say it. Um, because it’s a, it’s a dialogue. This isn’t a. There’s, you know, we don’t have the president of Marriott and the president of Wyndham sitting on a panel telling us all how to do things. We’re all collaborators that are telling how we’re doing things and wanting to hear how you’re doing it and figuring out how we can share, share those ideas. So be present. Ryan Embree: That, that’s a great. Yeah, that’s a great mindset to, to enter this show into. My tip is gonna be make sure you see Dina Bellin on stage, uh, because she’s gonna be there once again. You’re gonna be moderating a powerhouse panel. Hospitality is not a department. Um, give us a sneak preview, if you can, of what that discussion might unpack and maybe your thoughts on the topic. Dina Belon: Yeah. It’s really gonna be, you know, about how hospitality is a culture. It’s not a silo. It’s, um, it’s really formed over time through behavior and modeling. Um, it’s not training manuals. It’s not a poster on the wall. It’s values. Um, it’s about, um, really taking everybody in your organization, whether it’s ops, which always seems obvious, but the finance departments, you know, HR, uh, the marketing team. Like, is everybody aligned to your mission and values as an organization? And you as a leader, are you practicing, as a lifestyle, the culture of your organization? So hospitality is not about the ops department. It is about the entire organization following a. Identifying first, have you identified? Right? So, like, our mission at Staypineapple is where stays become stories. Um, it’s a cute, cute way to say it, but it is in very real terms. We want your stay to be so impactful and so memorable that it becomes a lifetime story for you and your family. That kind of connection, that kind of sense of belonging, that kind of emotional feeling, um, is what we’re after, and that’s our mission. And so, if I’m not living that lifestyle every day as the leader of the organization, and our CFO, and our accountant, and our HR, uh, manager aren’t living that lifestyle, how can we ask the hotel teams to live it? Ryan Embree: Yeah. Great point. Yeah, it’s, I mean, it’s hospitality, right? And what we’re always trying to, to try to accomplish, uh, at the end of a guest day is to really, uh, not just, not just feel, feel the, the hospitality, feel the s – the, uh, uh, the, the service that we were providing them. Uh, not just feeling like they, they stayed in, you know, four rooms in a, four rooms in a box, right? That’s, that’s what – Yeah. The old saying. Dina Belon: How many hotels have you forgotten – Ryan Embree: Right. That’s a wonderful point. Wonderful point. And a great segue into our next, because I think you’ve got an unforgettable, um, uh, portfolio over there. So we’re gonna do some rapid fire here, Dina, to get to know you and your, uh, portfolio a little better at Staypineapple Hotel. So, uh, we always like to start with our favorite view from one of your hotels. Dina Belon: Definitely Chicago. So we’re in the loop and we look right at the Chicago Theater sign. And then three blocks down the other way, you can see the edge of the bean. And then there’s this amazing jazz mural, uh, from the corner rooms of the building. The, the incredible view. And we’re an urban city center, so views are not generally our vibe. Um, right? It’s usually another building next door. Um, but that one, that is really incredible. Ryan Embree: That makes for a good one. Uh, favorite fun fact about one of your properties? Dina Belon: Oh, uh, this is personal. Uh, uh, Fetch, which is our recycling program, is, um, all built around our dog obsessed culture. Uh, again, we like to be, you know, funny and cheeky. Um, so Dash, who’s our, um, our mascot, um, the pineapple pup. Um, he helps with waste reduction education, the Fetch program. Get it? Fetch, dog. Ryan Embree: Oh, I love it. Yeah. There you go. Uh, favorite signature dish, um, or amenity? Dina Belon: Hmm. Um, there’s a couple. Oh, goodness. These, this is hard. This is really hard. I, I mentioned the naked experience already, so I’ll let that one go, though that is one of my favorites. Again, personal. So you might start to see, I have a little bit of slant towards sustainability. Um, I am. It’s a, it’s a personal topic that I’m very passionate about. Um, our water bottles. Um, it was a huge lift for us to figure out. So, uh, what, I don’t know, five years ago, we used to have, um, unlimited water bottles available to our guests. Um, it’s part of our health and wellness program. We believe that, you know, hydration is a big part of health and wellness, particularly in en – urban environments when you’re walking a lot, you need to stay hydrated. It gave me a lot of heartburn. We were, we were, we were selling, or not selling, giving away a half a million water bottles, plastic water bottles a year. And it just, it hurt my heart. Um, so we were able to partner, um, with Path Water to do a custom 20-ounce aluminum water bottle pre-filled. Um, and we leave that in the guest room complimentary for every guest. And we put a water bar in our lobbies, um, for, to refill those bottles. Um, and that replaced all the plastic water bottles. And so, so now you see really fun, cute, steak pineapple aluminum water bottles all over the airport all the time in our city. Ryan Embree: Hey, there you go. Great marketing goes along with it. Uh, favorite guest experience? Dina Belon: Um, definitely Surprise and Delight, which is our, uh, strategy around that creative, uh, you know, hyper-personalization for guests. Uh, really creating those moments that create memories and stories. Ryan Embree: And then last favorite piece of art. Ryan Embree: That’s funny. Um, we, we happen to have our owner, our founder, Michelle, is a huge art collector. So that is really hard. We have a lot of original art in our hotels that’s from her personal collection. She regularly emails me and says, “Hey, I just bought a new piece, and can you find a place to put it in one of the hotels?” And I’m always like, “Oh my God, I’m running out of walls, Michelle.” But I think my favorite that she has, um, bought for every single hotel is, um, a Martin Goldstein original dog sculpture. Um, he is famous for creating these whimsical, limited edition bronze dogs that are known as Harvey Dogs. Um, and they’re just super cute. Um, and you can find one at every hotel. It’s, it’s one of those, like, Disney where you have to find the Mickey Mouse and Everything. Ryan Embree: Yeah, like a little Easter egg, yeah. Dina Belon: Exactly. An Easter egg hunt at any Staypineapple is go find the Marty Goldstein, uh, Harvey dog. Ryan Embree: All right. Well, there it, there it is. Challenge, um, put out there for our Suite Spot listeners, uh, visiting Staypineapple Hotels. Well, Dina, thank you. You’ve spent, um, quite, uh, some time with us. Um, thank you so much for sitting down. As we wrap up today, we do like to look into kind of our hospitality crystal ball. Uh, try to predict the future, which is becoming more difficult to do every single day, uh, now with every, the technology and AI. But, you know, as president of Staypineapple Hotels, what’s your vision for the future of, uh, the brand? Dina Belon: Yeah. You know, I think we’re gonna continue to expand on our ability to connect with guests and make them feel like they belong when they’re at Staypineapple, that they’re part of the family. And I know that sounds kitschy, but it’s, it’s a very real emotional, uh, mission for us. And, and in the broader context, what we believe the hospitality’s, hospitality industry’s role and responsibility in society is, and will become even more important as robots take over the world. That human connection that a hospitality industry can create, um, becomes an imperative for us to stay connected as a society. Ryan Embree: I agree. Yeah, that was just gonna echo that same sentiment. I think it’s gonna become more and more im- important. So we need, uh, brands like Staypineapple Hotels to, to keep true to that hospitality mission statement. So Dina, thank you again, uh, for taking the time to join us here on The Suite Spot. Any final thoughts before we wrap up? Dina Belon: Just go out there and be you, you know? Uh, don’t be afraid to, uh, come play in the independent space and definitely come to the Independent Hotel Show in Miami and, uh, let’s have a cocktail. Ryan Embree: Let’s do it. Uh, both Dina and I will have the privilege of being down there in Miami. We hope to see you in person. Dina, thank you so much for joining us here on The Suite Spot, and we hope to see you at the Independent Hotel Show in Miami. Thank you. And thank you for listening. We’ll talk to you next time here on The Suite Spot. To join our loyalty program, be sure to subscribe and give us a five-star rating on iTunes. Suite Spot is produced by Travel Media Group. Our editor is Brandon Bell with cover art by Bary Gordon. I’m your host, Ryan Embree and we hope you enjoyed your stay.  

The people that interact with customers day in and day out are truly the ones that make this business what it is. So, for this episode we're handing the show over to a group of Nordstrom Personal Stylists that unapologetically embrace our “Owner-at-Heart” ethos. It should be said that the people you're about to meet are some of our very best sellers in the entire company. These conversations were recorded at our annual Platinum Pacesetters Dinner – which is an evening of fun and appreciation for our top-performing 1% of sellers company-wide. We pulled a few of them aside to chat one-on-one with each other, and discuss the secrets to their success. It's truly inspiring to hear the stories and motivations of these talented individuals who thrive on building meaningful and lasting relationships with customers all in their own way. First you'll hear from Kathy Brown and Adam McAllister, both personal stylists at our Bellevue store right outside of Seattle. After that we'll share a conversation between Jaycee Queen, from our Century City store in Los Angeles, and Amanda Schwartz from our store in Nashville. But before that, Pete sits down to have a quick chat with our Vice President of Selling Programs at Nordstrom, Jessica Cloutier – who you heard back in episode 63 – who's going to share a little context around what it means for our stylists to be “Owners at Heart”. Thanks for tuning in to episode 116. We hope you enjoy it! Did you know that YOU can be on The Nordy Pod? This show isn't just a one-way conversation. We want to hear about what Nordstrom looks like through your eyes. Share your Nordstrom experience, good or bad, by giving us a call and leaving a voicemail at: 206.594.0526, or send an email to nordypodcast@nordstrom.com to be a part of the conversation! And, be sure to follow us on Instagram @thenordypod to stay up to date on new episodes, announcements and more.

Bonnie starts off a new month's theme. August is Healing & Mental Health month and Bonnie's pick is Leta Stetter Hollingworth. Leta was an American Psychologist known for her at Bellevue and her work with gifted children.

Don’t miss the AI partnership revolution Subscribe to our Newsletter: https://theultimatepartner.com/ebook-subscribe/ Check Out UPX: https://theultimatepartner.com/experience/ In this episode, Vince Menzione sits down with Amit Sinha from WorkSpan and Marc Monday from ServiceNow to dissect the rapid evolution of AI-native partnerships and the shifting dynamics of the channel ecosystem. They explore how the hyperscaler co-sell model has transformed into a complex strategy of asymmetrical collaboration that demands unprecedented speed, simplicity, and scale from publishers. By integrating AI agents to orchestrate workflows, manage high-risk renewals, and automate low-dollar deals, companies can activate their sellers and drive explosive, exponential growth in their partner programs. https://www.youtube.com/watch?v=ZP4cFBcCI9Q Key Takeaways The partner channel is no longer just a piece of the strategy; it is the entire strategy for winning in 2026. Modern co-selling is an asymmetrical collaboration where publishers must often do more than fifty percent of the heavy lifting. Implementing AI agents within partnerships can lead to massive revenue impacts, such as a 24% higher lift on renewals for companies like Boomi. True scaling requires moving beyond traditional time-and-materials consulting toward outcome-based frameworks for customers. Activating sellers through continuous AI-driven account orchestration is the ultimate key to unlocking exponential ecosystem growth. The market is moving faster than ever, necessitating that partner enablement and roadmaps shift to agile, sprint-based cycles rather than long-term rigid plans. If you're ready to lead through change, elevate your business, and achieve extraordinary outcomes through the power of partnership—this is your community. At Ultimate Partner® we want leaders like you to join us in the Ultimate Partner Experience – where transformation begins. Key Tags AI native, ecosystem shifting, hyperscalers, Work Span, ServiceNow, lifecycle incentives, cloud native, consumption led, DocuSign, Gong, Boomi, workflow orchestration, asymmetrical collaboration, CRM integration, marketplace private offers, high propensity, seller activation, agentic solution, outcome based consulting, LLM control tower. Transcript Amit Sinha and Marc Monday Audio Episode [00:00:00] Marc Monday: We have to be soup drop dead simple and we’re gonna talk about that nice. In this world. It has to be simple. Even though under the covers it’s very complicated, [00:00:10] Vince Menzione: you can feel it happening. The ecosystem is shifting beneath us. The way Hyperscalers are partnering, how AI is remaking the channel and what it means to win in 2026. [00:00:21] Vince Menzione: Welcome to the Ultimate Partner Podcast. I’m Vince Menzi, own your host. And each week I sit down with leaders at the intersection of technology, partnerships and outcomes. The voices shaping how ecosystems actually work. We talk about what’s real, what’s changing, and what it takes to lead in this era where the partner channel isn’t just part of the strategy. [00:00:43] Vince Menzione: It is the strategy because being in the room [00:00:46] Marc Monday: changes everything. Let’s start. [00:00:52] Vince Menzione: And, uh, two incredible friends up on, uh, up on stage. But I think I’m just gonna have my, one of my first friends come up. Amit Sinha from Work Span, a great, great friend and supporter. We’ve been together since the beginning, since the very first ultimate partner in Dallas when we commandeered Microsoft facility. [00:01:12] Amit Sinha: Yeah, [00:01:12] Vince Menzione: you have a little bit that you’re gonna share first and then we’re all gonna come join you. [00:01:16] Amit Sinha: Absolutely. And [00:01:17] Vince Menzione: then we’re gonna have my other great friend, mark Monday on us on stage with us as well. So yeah, [00:01:21] Amit Sinha: what a privilege. Uh, what a privilege. Vince, you do an amazing job as a community and, uh, incredible. [00:01:27] Amit Sinha: Shout out to Alexandra. Uh, we work together at Cisco talking about lifecycle incentives across the whole lifecycle. So amazing work done there as well. So. Very quickly, I’m gonna talk to you about AI native partnerships. A quick motivation. That’s me. Of course, we are using Nano banana to cover that. [00:01:45] Amit Sinha: That’s me looking up a Yellow Pages. I will date myself. That’s, uh, McDonald’s coming to India and me looking up, uh, the nearest McDonald’s, right? And this is me now booking Uber Eats Ma and I had this real experience yesterday night. I flew in from Sapphire in Orlando and I was hungry. Ma said, let’s, let’s get Uber Eats. [00:02:06] Amit Sinha: And we had a great. De this is digital native, right? We had no idea the world would transform this way, but completely new ways of working. Okay. Um, and, uh, another great experience that Mike, my co-founder and CEO seated the back half, I spent a decade at SAP, uh, doing hana, which was a database product, but it was on premise. [00:02:28] Amit Sinha: We had these racks and our whole gig was actually take an amazing HANA database with this server mounted, deployed. Wow. The CIO and the CFO, that this is the most amazing thing. And they would not say, Hey, you can’t take that box away, because it’s such a good insight that I get for my, uh, analytics product, right. [00:02:47] Amit Sinha: So that’s the old way. And look at us. We are all cloud native, right? Cloud has gotten to a place where it’s not just about infrastructure, running things and meters and stuff like that in a scalable way. It is a also source of innovation. New capability, new business model, consumption led business model. [00:03:07] Amit Sinha: Whole new way of working, right? So this comes to the new world now, what does AI need to look like? We heard all the amazing speakers talk about, uh, you know, the promise of ai, right? But you have a choice. Uh, you have a choice to do it yourself or, uh, especially as partnership professionals, right? When you do it yourself, you have this chat bots and stuff that you get from all the major. [00:03:33] Amit Sinha: You can always get more productive, but that’s about half an hour saved. The bar is too low there. So this is an amazing piece of, uh, research put together by all the experts. Vince, thank you for doing that. Uh, we had Jay McBain lend his voice as well. We had Rob Moyer with all his, uh, decades of, you know, insight and wisdom as to what would the future with AI look like, uh, encapsulate in that. [00:03:57] Amit Sinha: So go ahead, take a picture. Uh, this is not gated. Um, beautiful piece of content has also new insights from leading firms. AI native, I would dare say frontier firms who are like DocuSign or Gong who are really pioneering AI native partnerships, Boomi, and how they’re powering their renewal business case across AWS Google and Microsoft Marketplaces. [00:04:21] Amit Sinha: Uh, this really talks about that. And here, uh, this is the thought leadership that we bring to the table. And again, this is not a vendor pitch. This is, you know, as you elevate from the low bar about making yourself productive where you’re cut and paste, uh, into a chatbot, your context so that you can get a better co-sell email out there. [00:04:40] Amit Sinha: You DIY, this thing. But if you think of working with works span, these are three things that you should think about. First is imagine instead of cut and paste, you have your entire partnership context right there. And because the context is there, the right better together story, the right case study, the right partnership documents, the right opportunity and accounts that intelligence not only informs you, but also your team in a, in an extended way, and even your partnership in an extended way that’s fully automated. [00:05:13] Amit Sinha: Second is it’s not just informing you or sensing you, it is also acting. And I think this is where there are, you know, death by a thousand cuts if happening in the world where all this time gets taken up, right? But if you have an agent that scales in ly, whether you are big mature partnership, you got lots and lots of accounts and opportunities to cover, the agent can do that. [00:05:36] Amit Sinha: Or if you’re a new partnership, how do you get to market quickly? With the right assets, the right get to market content. This can work both ways. And lastly, how do you secure this partnership is done in trust. So you should have an agent for every partnership, uniquely your partnership with Microsoft, your partnership with ServiceNow, your partnership with uh, AWS and Google. [00:05:59] Amit Sinha: They all get a different agent. And the point here is these agents can work in a circle of trust and the boundary that gets established. So via work span, come talk to us outside. And with that, Vince, let’s uh, bring Mark along. Come on, mark. [00:06:17] Vince Menzione: Alright. I am gonna have you and then Mark, uh, yeah. Want mark in the middle? [00:06:22] Marc Monday: Oh, uh oh. [00:06:24] Vince Menzione: So, uh, let me move over so I get back to the picture slide. Look at those two handsome gentlemen up there. Uh, thrilled to have you Mark as well. Uh, for those of you who don’t, because you’ve been, you were just in Boca with us this Yeah. This winter. [00:06:39] Marc Monday: That’s right. [00:06:40] Vince Menzione: And, uh, tell us about your new role at ServiceNow. [00:06:43] Marc Monday: Well, I have the absolute privilege of leading the partner channel at ServiceNow. Yeah. Um, it’s comprised of our partner programs, our program gives and gets, and importantly our five routes to market, our consulting and implementation partners, our resell partners, our service provider partners, our hyperscaler partners, and importantly our build partners. [00:07:03] Vince Menzione: I love it. I love it. So let’s talk about the partner programs and why they’re so critical to ServiceNow right now. [00:07:08] Marc Monday: I think in this world scale is everything, and so this profession has always been a bit mercurial and a little bit of a black box for organizations. What does the partner team do? What does that look like? [00:07:21] Marc Monday: But what we have to continue to do is explain, this is your force multiplier. Working together in collaboration helps you scale beyond your individual numbers. And that’s really the thing that we’re focused on is how do we drive that? And I have three big things that we have to focus on is we have to be sup, drop dead simple, and we’re gonna talk about that [00:07:40] Vince Menzione: nice. [00:07:41] Marc Monday: In this world, it has to be simple. Even though under the covers it’s very complicated. We have to be incredibly fast. Agility is the key in this very moment. And then as I said, with that becomes the scaling element and the force multiplier. [00:07:56] Vince Menzione: And you have spent many, you, well, we both worked at Microsoft together. [00:07:59] Vince Menzione: It’s [00:07:59] Marc Monday: true. [00:07:59] Amit Sinha: Way back way. [00:08:00] Marc Monday: I feel like you’re punking me having me right before lunch. Like I remember back at Microsoft, you did something to me, so I’m gonna have you right before lunch. [00:08:07] Vince Menzione: It’s, no, it’s really terrific to have you. But, uh, so yeah, you, you mentioned about like the change and the specificity and the clarity around it. [00:08:16] Vince Menzione: Amme you have, uh, broken the model, so to speak, working with ServiceNow, right? Yeah. You went from being a traditional. I’ll call it co-sell Engine Marketplace Company. Uh, tell us, tell us, tell us about the innovation that’s going on in the room. We’re working with ServiceNow. [00:08:31] Amit Sinha: Absolutely. Uh, when you think of co-sell, the first mine goes to just co-sell with the hyperscalers, right? [00:08:36] Amit Sinha: Because they kind of pioneered and started this in a unique way. We, of course, got started with Microsoft eight years ago, doing not just co-sell and P two P, but since then AW S and Google right. You would be surprised to know that we do about 10% of AWS sales through work, expand co-sale. Right. Just [00:08:53] Vince Menzione: wow. [00:08:53] Amit Sinha: But that’s where we started. Where we ended up is really looking at all partner types and all motion types and. Mark and I disagreed and he, he really pushed me hard on this. Yeah, and the point here is if you look at your build partner motion, it’s also a co-sell. You build, then you co-sell and go to market, [00:09:11] Vince Menzione: right? [00:09:12] Amit Sinha: If you think about your services partners, right? You have a product. They have amazing last mile services and digital transformation. Uh, capabilities, and again, there’s a coastal motion there. So where we world works span eventually was not just coastal with hyperscalers, but across all partner types. And Mark, thank you for pushing us on that. [00:09:31] Amit Sinha: Yeah. And being a pioneering partner on works span with us. I really appreciate [00:09:34] Marc Monday: this. It was a fun rumble we got there. [00:09:37] Vince Menzione: So why does it matter now for ServiceNow specific? [00:09:40] Marc Monday: Yeah. I mean the reality is, um, I’m gonna say something provocative. We’re, we’re all friends. Yeah. Um, Cosell iss probably a misnomer. It’s not a 50 50 coequal relationship. [00:09:53] Vince Menzione: Yeah. You don’t walk in together holding it back. [00:09:55] Marc Monday: It’s asymmetrical collaboration. I love that. And I want to put the stake in the ground. The co-sell motions that have been created by the hyperscalers are wonderful. The pipe has been opened, but the reality is the publisher. Has to do a lot of the work and the systems are there, but the key is not just connecting into partner center as an example. [00:10:16] Marc Monday: Yeah. But building your own infrastructure and processes. That’s where the magic comes together, and that’s where we really drive scale. And so if we approach co-selling is asymmetrical collaboration and recognizing that you probably need to do more than 50%. When a, when a a team collaborates on co-authoring a book, it’s not like someone’s writing every other word, and it’s exactly 50%. [00:10:40] Marc Monday: Or if a pilot, a co-pilot is with a pilot on a plane, they’re not doing exactly 50% of the work’s, [00:10:46] Vince Menzione: right? No. [00:10:47] Marc Monday: This asymmetric approach requires that we do a lot of the work on our side. Yeah. And that’s where AM and team have really helped us a ton. [00:10:55] Vince Menzione: And ServiceNow was known as a ticketing solution back in the day. [00:10:58] Vince Menzione: Right. And you’ve kind of, I mean, it it, it started that way. [00:11:01] Marc Monday: We have a wonderful heritage 20 plus years Yeah. Of workflow orchestration. Yeah. And in a diggen world, what are we really doing? We’re orchestrating workflows, and importantly, we need to govern those workflows and we need to sequence them in a meaningful way. [00:11:17] Marc Monday: And so our vision of a control tower across any hyperscaler, any LLM, any workflow, any system of record, any time, that’s the key to everything. [00:11:27] Vince Menzione: And so now you’ve taken the work span approach and driven it across what I see, like taking, taking this. This stack, we’ll call it. Yeah, the tower. Yeah. And then applying all of the methodologies and best practices on what we’ve called co-selling and ecosystem orchestration, essentially is what it really is. [00:11:46] Amit Sinha: Absolutely. [00:11:46] Vince Menzione: Yeah. [00:11:47] Amit Sinha: Yeah. And we are thrilled to partner with ServiceNow on this. So ServiceNow, as you guys know, uh, release their CRM product. So we got in at the ground floor on that opportunity and with the now assist agents as well. What we’ve really built is an integration between work span as a platform. [00:12:03] Amit Sinha: And ServiceNow, CRM as well. So if anybody is using that all the way from ServiceNow opportunities to Marketplace private offers, you can a genetically do that. Of course you can do it on Salesforce Hub, spot and Dynamics, but now ServiceNow is an additional option on that. I wanna really double click though, mark, on your point around asymmetry around this, when we say six to seven partners are gonna surround the end customer, right? [00:12:27] Amit Sinha: Yes. They will come at different points in time. Yes. Right? And they will also have different roles to play. So just as you think of a team, right? A soccer team for that matter, or a football team, pick your analogy right. Not everybody’s equal. Right? There’s always a qb. There’s always somebody who holds the prime on the deal. [00:12:45] Amit Sinha: There’s always a role to play. [00:12:46] Marc Monday: Yeah, [00:12:47] Amit Sinha: and I think what’s beautiful about our partnership here is when you look at it applied to services partners, it’s about building billion dollar businesses around ServiceNow, using their competency, but knowing the kind of joint accounts you need to go pursue in order to. [00:13:03] Amit Sinha: You know, burn down their inventory or, or co-sell alongside. If it’s the build partner, it’s about attacking an industry vertical or a joint account there. Right? So knowing very intelligently who to partner with and when to bring them on is the AI orchestration that is key in this partnership [00:13:19] Vince Menzione: here. Yeah. [00:13:19] Vince Menzione: So important. ’cause you, it isn’t single threaded this, this asymmetrical approach. [00:13:24] Amit Sinha: Right. So [00:13:25] Vince Menzione: incredible. You just ha you just finished your big event. I was hoping I did spare Share with us a little bit of your perspective on what’s been changing and how your ecosystem is evolving. Uh, I had Jen Odes in the studio. [00:13:38] Vince Menzione: That’s right. As you know, back in the fall. Fall, go back and watch it again. Yeah, it’s available. Great. Great podcast interview. Yeah. And you’ve been on stage at our events before and we’ve had that as a podcast, but take us how things are changing from the partner type perspective. We have MSPs in the room. [00:13:53] Vince Menzione: I know MSPs are, I know again, hands on the steering wheel. So important, right? Yeah. This technology is so complex. How are you thinking about ecosystem in your role? [00:14:03] Marc Monday: Yeah, I said earlier it’s about simplicity, speed, and scale. Yeah. Last week we had our big customer event knowledge, and on the first day we had our partner event. [00:14:13] Marc Monday: I think the biggest thing that’s happening right now is the pace of change is a bit overwhelming at times. And keeping pace with that is super critical. So what we’ve tried to do and what we announced last week was a lot of investment in giving our channel partners the exact same tools that we use in our business, right? [00:14:32] Marc Monday: So we were really focused on. Um, delivering business value. And so we took our, the solution that we use or the tools that we use for, um, delivering, uh, business value through our partners. It’s an assessment tool. Um, we’ve syndicated that to our partners. We’ve made that available. We also put a little bit of a stake in the ground around what do customers expect right now? [00:14:56] Marc Monday: Um, the time and materials business is gonna be under a tremendous amount of pressure. Some studies are predicting that it could be. Compressed by as much as 30% customers are looking for outcome based. Yeah. Um, they may stop on that journey and, and have something that’s fixed fee. But the reality is everyone is expecting value from the, the technology that they buy, and particularly from an agent perspective. [00:15:21] Marc Monday: We really leaned in on that and published what I think is a pretty good framework mm-hmm. For, um, outcome-based consulting. And we had a couple partners co-author that with us, which was really wonderful. Nice. Um, and it was a nice piece of co-creation and I think I’m seeing more and more of that where we’re co-creating with our partners in ways that we’ve never done before. [00:15:41] Marc Monday: And then I think importantly, security and reliability, um, and managing risk increasingly will be important. In an agentic world, we call it a control tower. We made two fairly big acquisitions in the last several months in terms of both the front door and the back door in terms of securing with the calls that are going into that agent or from that agent. [00:16:04] Marc Monday: To your various data sources. And so for us trying to bring that all together with our strong history of workload flow, orchestration, and then importantly, governance, security, and risk, uh, in the environment today, when you have the potential for hundreds of thousands or even millions of agents touching your core systems of record, [00:16:24] Vince Menzione: how are you thinking about both tiering your partners and also enabling your partners? [00:16:30] Marc Monday: Yeah, I think this is also an, an an area where I’d love to benchmark with y’all, um, because, you know, historically most of us built a fairly robust learning plan for our partners. You’d have a certification and then you would have a competency, and then you, maybe you’d have a wrapper around that competency. [00:16:48] Marc Monday: And it would take a long time, maybe 12 or 18 months to get to that highest level of certification. And it was incredibly robust and that’s wonderful. But when the roadmap is moving so fast that we’re releasing weekly, monthly, and every 90 days, does that type of training still hold water? So I’m proposing that we have both a volume view of how many trained individuals can we get as quickly as possible, and then value. [00:17:16] Marc Monday: And so we don’t want to lose this rich history, what I would describe as the rear view mirror, how we got here, but we also need to approach the windscreen, the windshield, where are we going and what is that opportunity? Yeah, so we have to go a little bit faster when it comes to enablement, [00:17:32] Vince Menzione: so. You, you were in a partnership, you, you call it a built on partnership. [00:17:37] Vince Menzione: Is that, is that the approach that [00:17:38] Amit Sinha: Yeah. ServiceNow has an ISV program called The Built On Partnership. Built On [00:17:41] Vince Menzione: Partnership, yeah. [00:17:42] Amit Sinha: Uh, so we sign onto that program, great accelerators to build lot of coaching and help to build on the ServiceNow platform. It’s not just the CRM integration, where it’s the opportunities and orders. [00:17:54] Amit Sinha: And by the way, this is the best platform or order management out there. So if you think of, uh, of your, if you are a MSP or consulting partner, building orders for your customers, now you want them to land on the marketplace, right? You wanna build that highway. Think of work span, right? So that’s where we came in and we said that if we look at the large number of channel partners, MSPs, who need to do that and are using ServiceNow as a platform to do it, can they genetically do it right from the now CRM? [00:18:24] Amit Sinha: Yeah, so that’s why we came in. The three big use cases we saw, number one was renewals. You talked about Alexandra doing it. Renewals is so [00:18:31] Vince Menzione: important. Yeah. [00:18:32] Amit Sinha: Oh my goodness. If you think about the renewals playbook [00:18:34] Vince Menzione: was so huge, [00:18:35] Amit Sinha: six months, nine, you know, uh, 90 days out, you wanna build that playbook. Mm-hmm. In an agent way when you reach out. [00:18:43] Amit Sinha: And by the way, you heard, uh, die Talk about 462 billion of uncontested Cloud commits out there. Yep. You want your high risk renewals to go against the high propensity to buy accounts. Right. So imagine that matchmaking, if you were to do it humanly, it’ll take you days. If you had an agent to do it like the now assist agent, it can just be done like that. [00:19:06] Amit Sinha: So that was the first use case we went after. Nice. The second one was the low dollar automation. We all have businesses that we land, right? Sub 50 K deals, so we have inside sales teams calling on those customers all day long. So now imagine a Gentech solution where you take all those low dollar deals and again, tie to the marketplace. [00:19:26] Amit Sinha: How can you have express private offers, right, from your opportunities? So those were the two use cases that we went after first and boy, uh, we got some amazing results, [00:19:36] Vince Menzione: I bet [00:19:36] Amit Sinha: for one of these companies, Boomi, we showed that 24% higher lift on renewals. That’s like hundreds of millions in impact just in one year alone. [00:19:46] Vince Menzione: And using AI internally as obviously you’re an AI company. Yeah. How are you thinking about how’s the impact of AI helping the partner function within ServiceNow? [00:19:54] Marc Monday: I, I think there’s this really wonderful opportunity right now where in the short term, we’re taking busy work out of the partner management profession. [00:20:05] Marc Monday: Um, partner managers historically have spent a lot of time chasing data and chasing information and really acting as an ombudsman for the partner within the organization. That work is very quickly. Getting identified. That’s phase one. The thing I’m actually a little more excited about is when it can expand the horizon to have different types of conversations, expanding the partnerships, expanding the multi-partner oppor opportunities. [00:20:29] Marc Monday: That, for me is the next phase, but we, I believe we are the most progressive when it comes to using AI on ourselves and really trying to take the profession to the next level. [00:20:40] Vince Menzione: Nice. Well, I was gonna, I was gonna, I want to go back to the platform again. ’cause you, you’re, you’re starting, you, you mentioned renewals, you’re mentioning some of the success. [00:20:50] Vince Menzione: What else can you point to on the success side, [00:20:52] Amit Sinha: there’s some, uh, amazing research that Sam here has done, uh, with all the data that Wepan has. So we looked at close to a million opportunities and, uh, looked at all the companies doing well. And we actually tabulated how many sellers are engaged on co-sell, not the partnering team, but how many end sellers. [00:21:11] Amit Sinha: This shows the extent of the transformation that the company has gone through, and what we found was amazing. If more than 50% of your sellers have engaged on 10 or more deals, your ecosystem is exponential. It doesn’t need the kind of the doctoring or the prod or the push to kind of say, Hey, use partners. [00:21:31] Amit Sinha: The sellers get it themselves, right? So we, we did this analysis and found like, wow, how can we then get sellers to activate? And the bottleneck that we found was. That there are not enough partner managers to assist every seller in the world. I think that seller activation is the unlock that AI can do. [00:21:50] Amit Sinha: Imagine if you have a partner agent sitting on every account and every opportunity 24 by seven, right? As the world changes, as the world evolves, as the solutions come in. As you know, market events happen. These agents are listening, positioning the right. One of those six partners, or all six partners for that matter, in front of people. [00:22:10] Amit Sinha: So I feel like that that big unlock is seller activation. Yeah. So if all partner managers do with ai, next is one. Of course, get yourself skilled up and yourself productive. But next, direct it to your own internal sales teams and get them activated on your partnerships because that’s where you will move the revenue lever the fastest, in my opinion. [00:22:30] Vince Menzione: Fantastic. What advice do you have for whether they be ISV partners or other partners in the room? ’cause we have partners of all types here. Yeah. What would you have, what would you say to them that need to do differently or better? [00:22:43] Marc Monday: Yeah. [00:22:44] Vince Menzione: Starting today, [00:22:46] Marc Monday: I, I don’t wanna be a broken record, but I would just say go faster. [00:22:48] Marc Monday: However fast you think you’re going, it’s not enough. Yeah. Um, the reality is I think Bill McDermott says like, the market’s never been this fast before and it will never be this slow again. Oh. The reality is this is the pace we run at, and the only way we can run at this pace is if we have the agents doing much of the work for us. [00:23:09] Marc Monday: So I would say go faster. The second thing I would say is automating a bad process is a bad process. So really go and interrogate the workflow that you’re actually thinking about identifying. I’ve seen too many instances from partners and partnerships where you’re taking a bad process and you’re trying to build automation. [00:23:29] Marc Monday: Go back and deconstruct it or start fresh blank piece of paper. Um, again, to my metaphor of the rear view mirror and the wind screen, like it’s, we should honor the past. We’ve done a wonderful job in the last 30 years of building all of this stuff. It’s just not built for this speed. So we need to really stay focused on what’s in front of us. [00:23:49] Vince Menzione: We talked a little bit earlier in one of the other sessions about the playbook and the three year plan, and then maybe moving to sprints. That’s right. How are you, how are you thinking? Are you thinking along the same lines? A [00:23:59] Marc Monday: hundred percent. Uh, we need to move at the pace. Sorry, I’m, we need to move at the pace that the roadmap is moving. [00:24:05] Marc Monday: So if we’re doing weekly, monthly, and quarter releases, we don’t wanna whipsaw the channel. We have to be careful of that. But the reality is, if we’re pivoting our product strategies or release strategies on a quarterly basis. We have to have that same level of agility. That’s where the people who’ve grown up in this profession taking really complicated stuff and making it simple is so critical. [00:24:26] Vince Menzione: Ami, you touched on AI’s role in the partner function. But let’s expand on that. What, what’s it gonna look like in two years? If AI becomes, will it replace the partner function? What, what do you see happening? [00:24:38] Amit Sinha: Absolutely not. I think, uh, we are seeing this evolution and, and you can see the parallels in the engineering organization. [00:24:44] Amit Sinha: When Claude Cursor came along, you saw engineering completely transformed as to how products are now built. How they are, how product managers write PRDs, how engineers actually code this, you know, code the scaffolding all the way to the user experience, how it’s tested. Everything has fundamentally changed. [00:25:01] Amit Sinha: So if you went and asked the engineering leader, how will your role change? Right? Imagine answering that question today, right? It’s fundamentally different. I feel like it’s coming to every function. Whether you want it or not, it’s coming to every function. And the partnership leader will look like the partnership operator that Rob talks about. [00:25:19] Amit Sinha: Yes. It’ll be about orchestrating real time relationships at the account level, at the opportunity level, and being a hands-on person. Uh, i, I would say even at the leadership level or down to partner managers, how can you cover the breadth of accounts and opportunities that’s out there to, for you to prosecute? [00:25:36] Amit Sinha: It’ll not look like I’m managing a partnership. It’ll not look like, Hey, I have to offer an MDF. It’ll not look like, Hey, let’s do A QBR, you know, and get all the teams engaged because that’ll be too late essentially. So this operator perspective is what’s gonna change just as it changed in engineering, it’s gonna happen in partnerships [00:25:56] Vince Menzione: perspective as well. [00:25:57] Marc Monday: Big plus one on what Rob’s talking about. I, I, I’m a big fan of that and I love this idea of using what’s happening in the developer world as an analog for where we’re going. Yeah. Um, I met a product manager last week and she was saying that she was producing 30 or 40 product requirement docs every week. [00:26:14] Marc Monday: Um, that’s remarkable output and she can only do that because of the way she’s leveraging ai. The same will be true for a partner manager, a 10 x, a 20 x, a 30 x on each individual once we get to that stage, and it will happen very quickly. [00:26:29] Amit Sinha: Yeah. Imagine putting a hundred joint account plans together in a day. [00:26:33] Amit Sinha: Yep. [00:26:33] Vince Menzione: Right. Incredible. [00:26:34] Amit Sinha: Imagine putting like five connections on an opportunity just surrounding your deal right now. Right. Doing that. [00:26:41] Vince Menzione: I couldn’t even, I, I couldn’t even imagine. I know you couldn’t even imagine when we were back in the days we were running PAMs and Yeah, totally. Those resources, what they had to do and what’s all totally automated today. [00:26:52] Marc Monday: It. It’s true, it’s true. I was, um, I was bemoaning this, I’ve been on the road a lot lately and I was like telling my wife, like, I long for the days where you have one meeting and you go, you know, you go to New York and you do a two hour QBR and you go to a nice dinner and then maybe you walk around Central Park. [00:27:06] Marc Monday: The reality is you’re doing a hundred of those every single day. It’s a different era. That’s where we need to get the tools to work for people. [00:27:15] Amit Sinha: Mark, I love your analogy around the rear view mirror versus the windshield. Mm-hmm. You have to see through the windshield. [00:27:20] Marc Monday: We do. We do. It’s amazing. Don’t be afraid. [00:27:23] Marc Monday: I, I mean, I would just say do not be afraid. Be excited. We in this room, get to lead the path. Yeah. It is an absolute privilege. [00:27:32] Vince Menzione: So insightful, gentlemen, you’ve been incredible to be on stage with today. Uh, I we have a le a little less than a minute. I was hoping maybe if there was like one question we could take. [00:27:42] Vince Menzione: I got John with a mic and then it’s lunchtime after this, so [00:27:48] Marc Monday: ask on because he can be more pithy. [00:27:50] Vince Menzione: Yeah. [00:27:55] Vince Menzione: Well, you’re both are gonna be around here. I hope [00:27:57] Marc Monday: we will be here. [00:27:58] Vince Menzione: Mark didn’t have you got to sleep in your own bed last night? [00:28:00] Marc Monday: Uh, yeah. It was a long day, but yes. I thank you for, it was very late. Thank you so much. Let’s put this on the record. Marks down. We’re having the event in Bellevue. That was great. [00:28:09] Marc Monday: We’re gonna [00:28:09] Amit Sinha: bring it back. We’re gonna bring it back to Bellevue. [00:28:12] Marc Monday: Seven mile commute is the best trip that I’ve had in many, many weeks. [00:28:17] Amit Sinha: Thank you. Well, thank you, gentlemen. It [00:28:19] was [00:28:19] Marc Monday: incredible. [00:28:20] Vince Menzione: Thanks for listening to the Ultimate Partner Podcast. If today’s conversation resonated, share it with a partner leader in your network. [00:28:28] Vince Menzione: Subscribe where you listen, and head over to the Ultimate partner.com for show notes related content and the resources for this episode. And if you haven’t already, now’s the time to register for the Ultimate Partner Live event in Reston, Virginia, [00:28:44] Marc Monday: October [00:28:45] Vince Menzione: 26th through October 28th. Until next time. Keep showing up in the rooms that matter because being in the room changes everything.

Spring Lake Church – Bellevue Campus Sermon: Disciplines Teacher: Jack Guerra Passages: Proverbs, Luke 14, 1 Corinthians 9, Galatians 5, and 2 Timothy In “Disciplines,” we explore how biblical discipline and faithful stewardship shape every area of life. Through passages including Proverbs, Luke 14, 1 Corinthians 9, Galatians 5, and 2 Timothy, this message challenges us to cultivate self-control, accountability, and perseverance as we steward our time, talents, resources, and faith. Discover how the HABIT model and the seven pillars of stewardship can help you grow into a life that honors God and bears lasting fruit. Join us as we pursue spiritual maturity together. springlakechurch.org | springlakechurch.org/give | springlakechurch.org/prayer

Welcome back Pauper fam! It is once again spoiler time and we're returning to Middle Earth with The Hobbit. Will we see more than Giant's Boulder in the people's format? Then we're joined by Nathaniel Vowell, the champion of the 4th Common Ground Cup! We chat about his prep, his vibes on Red Madness, and learn about his local Pauper scene in Paducah KY. Thank you as always for listening!Join our Discord! https://discord.gg/kdvSavFkpzCheck out our YouTube channel: https://www.youtube.com/@CommonGroundMTGSponsored by: Game Knight (Columbia TN) The premier LGS in the Middle Tennessee area! Check out their upcoming events and order cards for local pickup here: https://www.gameknighttn.com/Nate's Band 'CHARMERS': https://open.spotify.com/artist/6nnkZm67558cxd8YPV40214th Common Ground Cup Decklists: https://mtgdecks.net/Pauper/the-4th-common-ground-cup-game-knight-tournament-2630164th Common Ground Cup Twitch Stream VOD: https://www.twitch.tv/videos/2828762577Nashville Regional Pauper League: https://www.pauperleague.com/Stream Thomas' new single "Ideas": https://open.spotify.com/album/5g1Whl2T9UpA9uBaLOyJ1c?si=t78ME2f7RVevFWreOP9JbQUpcoming Pauper Events:Every Tuesday @ Game Knight in Columbia TN - Weekly Pauper League feeding into an Invitational alongside Just Roll With It Games' (Spring Hill TN) Pauper League!Check out our Discord's #events channel for more events and information!August 16th - $2k Pauper Extravaganza @ Mox Boarding House, Portland OR - https://events.moxboardinghouse.com/p/n/jxKkgBBS/v5August 22nd & 23rd - NRG Milwaukee featuring a Pauper $2.5k Trial - https://www.nrgevents.gg/conventions/nrgevents-milwaukee/events?game=magic-the-gatheringAugust 29th - 64-player $1k Pauper Event at TEO-CON @ Lebanon, TN - https://gameknighttn.com/teo-con/The Cascadia Pauper Circuit presented by Pauper PNW: www.PauperPNW.orgNashville-Area Thursday Pauper League @ Middle TN Gaming in Bellevue: https://www.facebook.com/p/Middle-Tennessee-Gaming-61567309793600/Any questions or feedback for us? Email us at: commongroundmtgpod@gmail.com

August 2, 2026 | Bellevue's outgoing college pastor, Daniel Harris, preaches from 2 Timothy 1 about how we should hold on tight to the people and faith that have built us. Daniel and a core team of 34 people will be heading to Denver, Colorado, to plant a church.For more sermons each week, be sure to subscribe so you can stay in the know. If you've liked what you've heard in this message, please leave a review on Apple Podcasts and follow us on Spotify. Bellevue Baptist Church, Memphis, TN | bellevue.org

Disclaimer: This episode and article are for educational purposes only and are not a substitute for professional medical or mental health advice, diagnosis, or treatment. Always seek the guidance of a qualified healthcare provider with any questions you may have regarding a medical condition or trauma history. If you're in crisis, please contact a licensed mental health professional or crisis line in your area.TL;DR* Generational trauma isn't just a psychological concept — it's biological, written into a layer of chemical “tags” on top of your DNA called the epigenome.* A landmark 1997 quantum entanglement experiment out of the University of Geneva showed two particles can stay instantaneously connected across nearly seven miles — a finding that reframes how connected biological systems, like families, might really be.* Studies on Holocaust survivors, lab mice, and Syrian refugee families all show that trauma experienced by a parent or grandparent can alter stress hormone systems and gene expression in children and grandchildren who never lived through the original event.* Symptoms like a hair-trigger stress response, unexplained anxiety, chronic inflammation, digestive issues, and difficulty feeling safe can all be signs your body is carrying inherited survival programming.* The good news: epigenetic changes are reversible. Therapy, breathwork, meditation, nature, sleep, and nutrition have all been shown to create measurable biological change — meaning your healing doesn't stop with you.* Ready to map out your own healing roadmap? Book a complimentary Metabolic Blueprint session.The Patient Who Started It AllA patient — I'll call her Maria — came into my office anxious, trembling, dealing with night tremors, sleep problems, digestive issues, and a stress response that fired at the smallest provocation. Nothing catastrophic was happening in her life. She had a good job and a loving family, yet she lived like she was waiting for something terrible to happen.When I asked about her family history, she mentioned it almost in passing: “My grandmother survived the war. She escaped with nothing. She never really talked about it.”That's when it clicked. I'd been deep in the epigenetics literature — the science of how experience changes the way our genes express themselves — and here was living proof sitting across from me. Maria wasn't broken. Her body was running a survival program written by someone she never met.The Physics of ConnectionBefore we get to the biology, it helps to understand just how connected things can be — even across vast distances.In 1997, physicist Nicolas Gisin and his team at the University of Geneva ran one of the most mind-bending experiments in the history of science. They entangled two photons at the quantum level, then separated them — sending one north through a fiber-optic cable toward the village of Bellevue and the other south toward Bernex, roughly seven miles apart. When they measured one photon, the other responded instantaneously — faster than light could travel between them. Einstein famously called this “spooky action at a distance” because it violated everything he believed about how the universe should work. The finding has since been replicated many times over, and in 2022 the Nobel Prize in Physics recognized the pioneering work of Alain Aspect, John Clauser, and Anton Zeilinger for demonstrating and harnessing quantum entanglement — the same phenomenon Gisin's Geneva experiment helped bring out of the lab and into the real world.So what does quantum physics have to do with your anxiety? If two particles can remain deeply connected across physical distance, instantly sharing information, what does that suggest about biological systems — families that share DNA, a womb, a developing nervous system? The universe appears to be far more entangled than we were taught, and the idea that your grandmother's terror ends cleanly with her story doesn't hold up under the research.The Biology: Epigenetics, Explained“Epi” is Greek for “on top of.” Epigenetics is the layer of biological information that sits on top of your genes and tells your DNA what to do — and it can be changed by your environment, your experiences, and your stress.Some of the most compelling research in this space comes from studying Holocaust survivors and their descendants. Dr. Rachel Yehuda at Mount Sinai, a pioneer in this field, found that children of Holocaust survivors had measurably different stress hormone profiles — altered cortisol systems and stress-response machinery — not because of what they experienced, but because of what their parents experienced. Her 2016 study went further, identifying epigenetic changes on the same region of a stress-related gene in both Holocaust survivors and their adult children, one of the first demonstrations that a parent's trauma before conception can leave a measurable epigenetic mark on their offspring.In 2014, researchers Brian Dias and Kerry Ressler at Emory University trained male mice to fear the smell of cherry blossoms by pairing the scent with a mild shock. Their offspring and grandoffspring — mice that had never been exposed to the scent-shock pairing — showed heightened sensitivity and fear responses to that same smell. The learned fear had been encoded epigenetically in sperm and passed down two generations.More recently, a 2025 study published in Scientific Reports by researchers including a team affiliated with Yale examined three generations of Syrian refugee families, looking at DNA methylation patterns across the genome. They found altered epigenetic markings not just in grandmothers directly exposed to war violence, but in grandchildren who never experienced war at all — including epigenetic age acceleration in children whose mothers were pregnant during violent exposure. As the researchers put it, “the experience of violence is preserved and embedded in the genome.”What Generational Trauma Can Look Like in Your BodyIf any of these sound familiar, it's worth paying attention:* A hair-trigger stress response. Your HPA axis (hypothalamic-pituitary-adrenal axis) — your stress command center — may be calibrated for a threat that no longer exists, keeping you on high alert without a clear reason why.* Unexplained anxiety or fear not tied to any specific life event — just a low hum of dread that's always been there.* Chronic inflammation and immune dysregulation, since epigenetic changes can affect the genes that regulate inflammation.* Digestive issues — the gut is exquisitely sensitive to stress signaling, including inherited stress patterns.* Difficulty feeling safe even in safe situations — you have everything you need, and some part of you is still scanning for danger.None of this makes you broken. It makes you human — carrying biological information from people who loved you and survived things you'll never fully know.The Part That Matters Most: It's ReversibleEpigenetic changes aren't permanent. Dr. Yehuda's research also found that combat veterans with PTSD who went through cognitive behavioral therapy showed measurable changes in their epigenetic markers after treatment — the healing showed up in the biology, not just the mindset.Other research points to meditation, breathwork, time in nature, safe social connection, quality sleep, and proper nutrition as genuine epigenetic interventions — not just wellness trends, but practices that change the chemical tags sitting on your genes. And here's the most important part: if you do this work, you may be changing the inheritance of the generations that come after you. Your healing isn't just for you — it's for your children, your grandchildren, and people who haven't been born yet.Five Things to Do This Week* Do a family history audit. Write out what you know about two or three generations back — not just medical history, but life history. War, famine, displacement, loss, abuse, addiction, poverty. You're not doing this to assign blame, just to understand the inheritance.* Name what's not yours. Next time an irrational fear or outsized stress response shows up, try saying: “This may not be mine. I'm going to feel it, and I'm going to let it move through me.” That simple reframe starts to change your nervous system's relationship to the sensation.* Start one epigenetic healing practice. Pick one: daily meditation, five minutes of diaphragmatic breathing, cold exposure, a phone-free walk in nature, or journaling. These aren't luxuries — they're medicine.* Consider trauma-informed therapy. If this episode resonated and you're carrying weight you can't explain, look for an EMDR specialist, a somatic therapist, or an internal family systems practitioner — modalities that work at the level where generational trauma lives.* Share this episode. Ask yourself who in your life needs to hear this today — a parent, a sibling, a friend who's struggling. Understanding is where healing begins.Ready to Go Deeper?If today's episode stirred something in you — if you're sensing there's a layer of your health you haven't fully explored — I'd love to support you. We'll take a complete look at your picture, map out your top three priorities, and figure out whether the Metabolic Momentum Accelerator, the Cellular Reboot Accelerator (where we work on emotional clearing down to the epigenetic level), or the Total Health Restore program is the right fit for you.Book your complimentary Metabolic Blueprint session here.Thank you for spending this time with me. This wasn't easy material, but you showed up for it — and showing up is always the first step in healing. Until next week, be well and aloha.References* Salomon, R. et al. “Quantum correlations with spacelike separated beam splitters in motion: experimental test of multisimultaneity.” Physical Review Letters / Gisin, N. et al., University of Geneva Bell test experiments (1997), demonstrating quantum entanglement over ~10 km (Bernex–Bellevue, Switzerland).* The Nobel Prize in Physics 2022 — awarded to Alain Aspect, John F. Clauser, and Anton Zeilinger “for experiments with entangled photons, establishing the violation of Bell inequalities and pioneering quantum information science.” NobelPrize.org* Yehuda, R. et al. “Holocaust Exposure Induced Intergenerational Effects on FKBP5 Methylation.” Biological Psychiatry (2016). Summary coverage: Scientific American; Mount Sinai* Dias, B.G. & Ressler, K.J. “Parental olfactory experience influences behavior and neural structure in subsequent generations.” Nature Neuroscience (2014). Coverage: Emory University News* “Epigenetic signatures of intergenerational exposure to violence in three generations of Syrian refugees.” Scientific Reports 15, 5945 (2025). Nature.com | PMC* Yehuda, R. et al. Epigenetic changes associated with CBT treatment in combat veterans with PTSD — referenced in Yehuda lab research overview, Icahn School of Medicine at Mount Sinai. labs.icahn.mssm.edu/yehudalab* Wolynn, M. It Didn't Start With You: How Inherited Family Trauma Shapes Who We Are and How to End the Cycle. Viking, 2016. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit tripleplaydoc.substack.com/subscribe

Spring Lake Church – Bellevue CampusSermon: EvangelismTeacher: Jeff PittmanPassages: Genesis 2:7, Matthew 22:37–38, Job 2:11–13, and 2 Corinthians 1:3–4 In “Evangelism,” we explore Jesus' call to make disciples through passages including Matthew 28:18–20, Matthew 9:35–38, Mark 10:45, and Matthew 18:12–14. This message highlights the B.L.E.S.S. practices—Begin with Prayer, Listen, Eat, Serve, and Share Your Story—as practical ways to reflect Christ's compassion and reach others with the gospel. Be encouraged to join God's mission by loving your neighbors and pointing them to the hope found in Jesus.springlakechurch.org | springlakechurch.org/give | springlakechurch.org/prayer

Valve co-founder Gabe Newell has reportedly purchased a lavish estate in Florida, and the writing is on the wall: Washington State's aggressive tax push is claiming another billionaire. Newell built Valve — and its $4 billion gaming empire — right in Bellevue, a short drive from where Sean records this show. Now he's joining a growing list of wealth creators who've decided Florida's no-income-tax environment beats Seattle's increasingly hostile climate for the ultra-wealthy.This isn't a coincidence. Jeff Bezos went to Florida. Howard Schultz went to Florida. Jake Burton went to Florida. The pattern is undeniable, and Washington's progressive leadership — championed by figures like Katie Wilson — seems either unwilling or unable to recognize what's happening. The millionaire tax, if it survives the ballot, accelerates this flight even further. And even if voters reject it, something punitive is coming — wealthy residents know it, and they're making their exit plans accordingly.The real tragedy isn't Gabe Newell's real estate decision — it's the brazen indifference from Olympia. The politicians driving this exodus aren't losing sleep over it. They're too busy figuring out how to spend money they increasingly won't have. When the architects of a region's prosperity decide the math no longer works, the consequences don't stay confined to billionaires. Tax bases shrink. Jobs follow wealth. And the city that prided itself on being a tech capital starts looking a lot more like the hollowed-out blue cities it once mocked.Subscribe to @reasonablenews for daily coverage of Pacific Northwest politics and the policies reshaping Seattle, Bellevue, and Washington State.#Oregon #Education #PublicSchoolsGO PREMIUM WITH REASONABLE+ FOR UNCENSORED ACCESS

Oklahoma just made retirement planning a lot more interesting. Under HJR 1081, homeowners over 65 who've paid off their mortgage would owe exactly $0 in property taxes — none. At a time when seniors on fixed incomes are getting squeezed out of homes they've owned for decades, Oklahoma is making a bold case that fiscal conservatism can actually put real money back in real pockets.This isn't an isolated move. South Dakota and Florida are racing to pass their own versions of senior property tax relief, turning red states into genuine retirement tax havens. Meanwhile, Gavin Newsom's California piles on the highest housing costs, property taxes, utility bills, and gas prices in the country — and retirees are already voting with their U-Hauls. The math doesn't lie: Bellevue vs. Oklahoma City is a different universe for anyone living on a fixed income.The policy debate is legitimate — if property taxes disappear, how do local governments fund schools and services? Oklahoma's answer is fiscal discipline backed by strong state revenues, an income-tax elimination fund, and years of conservative governance that actually produced a surplus. That's not a trick. It's a model. And it's the kind of move that makes blue-state politicians nervous because their own seniors are starting to notice.CHAPTERS0:00 Gavin Newsom Loses Seniors to…1:30 Oklahoma Plans to End Senior Property…2:05 Oklahoma's Drive to Eliminate State…2:41 Why Oklahoma Is Affordable for Retirees3:15 Three States Push to Abolish Property…3:51 Washington Overspends While Oklahoma…4:44 Oklahoma Bill Expands Senior Property…6:23 How Oklahoma Could Attract Asset-Rich…7:50 Bellevue vs Oklahoma City Housing Cost…9:26 South Dakota Proposes Full Property…11:23 Blue States Keep Raising Taxes to…12:21 Property Tax Repeal Without a Revenue…13:56 Which Property Tax Proposal Will…15:46 Red State Tax Policy Drives Population…Subscribe to @reasonablenews for daily commentary on the stories that actually matter — hit the notification bell so you never miss an episode.#MediaBias #MainstreamMedia #CensorshipGO PREMIUM WITH REASONABLE+ FOR UNCENSORED ACCESS

A beloved dim sum restaurant in Seattle's Chinatown-International District is scaling back to weekend-only service after ten years — and owner Vince Zhao isn't mincing words: crime drove this. His restaurant sits blocks from 12th and South Jackson, the city's most notorious open-air drug corridor. Seattle scrubbed its downtown for the FIFA World Cup but never touched the International District, and the businesses that stayed through all of it are now paying the price.Sean walks through what Zhao documented firsthand: drug dealing in front of the restaurant while he was out with his son during the World Cup, a homeless complex nearby feeding the street market, and a neighborhood the city has quietly decided can absorb whatever gets pushed out of everywhere else. The contrast with Bellevue — where Sean works commercial appraisal and restaurants are thriving — is impossible to ignore.The pattern Sean keeps returning to: if this were happening in any other ethnic neighborhood, there would be outrage. Instead, Seattle's Chinatown gets a racism framing from city hall instead of a law enforcement response. Katie Wilson and the city council are passing the hot potato while a ten-year institution winds down and China Harbor sits empty up the street.CHAPTERS0:00 Popular dim sum spot in Chinatown…1:23 Chinatown Restaurant Curtails Hours…2:21 Crime at 12th and Jackson Closes…2:53 International District Crime Drives…4:13 Open-Air Drug Market Ruins Chinatown…5:16 Owner Vince Zhao Cuts Weekday…7:23 Filming Drug Dealing During the World…8:10 Crime Killed This Restaurant, Not the…9:05 Daniel Lurie Cleans Up San Francisco…10:05 Seattle Made Chinatown Its Crime…11:10 Empty Dining Rooms Force Weekday…13:17 Bellevue Restaurants Booming While…14:27 Katie Wilson Faces Seattle's Law…16:11 City Fines Businesses While Chinatown…18:36 Seattle's Neglect of Chinatown Is RacismSubscribe to @reasonablenews for daily Pacific Northwest coverage the local media won't touch — hit the notification bell so you don't miss an episode.#NFRP #SeattleChinatown #InternationalDistrictGO PREMIUM WITH REASONABLE+ FOR UNCENSORED ACCESS

Washington State's gas tax is jumping to 56.5 cents per gallon on July 1st — one of the highest in the nation and climbing every single year. While most of America fills up somewhere in the mid-$3 range, Bellevue drivers are staring down prices near $6 a gallon. Oklahoma is paying $2. That gap doesn't happen by accident. That's what you get when you keep electing people like Bob Ferguson to run your state.Governor Ferguson and the Olympia Democrats keep selling these hikes as infrastructure investment, but the pattern writes itself — every year the gas tax goes up, every year the roads are somehow still in desperate need of repair, and every year Senator Marco Liias has a fresh justification ready. Motor Vehicle Fund. Road work. Construction projects. Call it whatever you want. Working families and daily commuters filling up every week know exactly what it is: a tax grab dressed in a hard hat.What makes this especially brutal is how it punishes the people least equipped to absorb it. Gas taxes are among the most regressive in the entire tax code — they don't care how much you earn. The family driving a beat-up Honda to a warehouse job pays the same per gallon as the Eastside tech worker. And this isn't a Washington problem in isolation — California just hiked their gas tax to the highest rate in the country. This is the Blue State Playbook: tax, spend, call it investment, and leave citizens wondering where the money actually went.Subscribe to @reasonablenews for daily coverage of what Pacific Northwest politicians hope you'll stop thinking about. Hit the notification bell so you never miss an episode.#WashingtonState #GasPrices #TaxesGO PREMIUM WITH REASONABLE+ FOR UNCENSORED ACCESS

Welcome back Pauper fam! The 4th Common Ground Cup has come and gone and WOW we are so grateful to y'all for the support both in-person and across the interwebs! It was a wonderful day full of exciting matches and connecting/re-connecting with so many of you. Check out the VOD below and look out for YouTube uploads of each round in a the very near future! Thank you as always for listening!Join our Discord! https://discord.gg/kdvSavFkpzCheck out our YouTube channel: https://www.youtube.com/@CommonGroundMTGSponsored by: Game Knight (Columbia TN) The premier LGS in the Middle Tennessee area! Check out their upcoming events and order cards for local pickup here: https://www.gameknighttn.com/4th Common Ground Cup Decklists: https://mtgdecks.net/Pauper/the-4th-common-ground-cup-game-knight-tournament-2630164th Common Ground Cup Twitch Stream VOD: https://www.twitch.tv/videos/2828762577Nashville Regional Pauper League: https://www.pauperleague.com/Stream Thomas' new single "Ideas": https://open.spotify.com/album/5g1Whl2T9UpA9uBaLOyJ1c?si=t78ME2f7RVevFWreOP9JbQUpcoming Pauper Events:Every Tuesday @ Game Knight in Columbia TN - Weekly Pauper League feeding into an Invitational alongside Just Roll With It Games' (Spring Hill TN) Pauper League!Check out our Discord's #events channel for more events and information!August 16th - $2k Pauper Extravaganza @ Mox Boarding House, Portland OR - https://events.moxboardinghouse.com/p/n/jxKkgBBS/v5August 22nd & 23rd - NRG Milwaukee featuring a Pauper $2.5k Trial - https://www.nrgevents.gg/conventions/nrgevents-milwaukee/events?game=magic-the-gatheringAugust 29th - 64-player $1k Pauper Event at TEO-CON @ Lebanon, TN - https://gameknighttn.com/teo-con/The Cascadia Pauper Circuit presented by Pauper PNW: www.PauperPNW.orgNashville-Area Thursday Pauper League @ Middle TN Gaming in Bellevue: https://www.facebook.com/p/Middle-Tennessee-Gaming-61567309793600/Any questions or feedback for us? Email us at: commongroundmtgpod@gmail.com

Spring Lake Church – Bellevue CampusSermon: HellTeacher: Ryan GroshekPassages: John 3:16, Matthew 25:41–46, Revelation 14:9–12, and 2 Thessalonians 1:8–9In “Hell,” we examine what Scripture teaches about eternity by exploring the major Christian views of hell alongside key passages including John 3:16, Matthew 25:41–46, Revelation 14:9–12, and 2 Thessalonians 1:8–9. Through the biblical images of destruction, torment, and exile, this message wrestles with God's justice, human choice, and the hope found in the gospel. Join us as we seek to understand this difficult but important topic with biblical truth, humility, and the invitation to trust in Christ.springlakechurch.org | springlakechurch.org/give | springlakechurch.org/prayer

This week on the GeekWire Podcast: Seattle startup funding drops 40% in the first half of the year while AI money floods everywhere else. We dig into the numbers and the implications for the region. Plus: a Seattle judge deals Kalshi a setback, Impinj marks a decade on the Nasdaq after a 26-year climb, and nearly 40 Seattleites trade their smartphones for flip phones for five weeks. Related Stories Venture funding drops in Seattle area as AI boom reshapes startup world Helion raises $465M at $15.5B valuation as it aims to commercialize fusion UK data center startup Nscale bets big on Bellevue for U.S. engineering hub Anthropic expands in Seattle as AI boom offers hope for struggling office market Seattle judge deals blow to Kalshi, rejects prediction market's federal defense How Impinj has survived 26 years in a market that's 'just getting going' Ditch your smartphone for a flip phone for a month? With GeekWire co-founders Todd Bishop and John Cook. Edited by Curt Milton. See omnystudio.com/listener for privacy information.

In the final episode of the series, we explore how the island's farmers have diversified their businesses to adapt to changing markets and build resilience for the future. Along the way, we'll discover how these new enterprises are creating benefits that extend far beyond the farm gate, supporting local jobs, producing essential goods and services, creating educational opportunities, and helping people reconnect with the land and the food they eat. Episode guestsAlisa CurrieAilsa Currie set up and runs the visitor and education programme at Bellevue Farm, a family-run beef, sheep and arable farm located near Blackwaterfoot.The farm welcomes tourists, families and students to learn about farming, experience local food and build a deeper connection with Arran's landscape and natural environment.Bellevue also hosts a regular farmer's market in partnership with other local food producers.Kenny BoneKenny Bone is a mixed farmer at Glenkiln Farm who also runs a livery business, indoor riding arena, holiday lets, a hydroelectric energy scheme, and is the co-owner of The Drift Inn in Lamlash - alongside several other enterprises!Kenny is interested in caring for Arran's environment and is involved with many local organisations, including Arran Economic Group, Arran Development Trust and the local Forestry Commission panel as well as hosting the Arran Farmers Show.He was awarded Diversified Farm of the Year and the Champion of Champions award at the Scottish Agriculture Awards in 2024.Colin MackenzieColin Mackenzie successfully transitioned his family farm business away from dairy and now runs Mackenzie Logs - supplying seasoned firewood across the island. He also has a small herd of beef breeding cattle and store lambs.Alistair DobsonAlongside his role of Managing Director at Arran Dairies which he runs with his son Matthew, Alistair Dobson is Managing Director of Taste of Arran, a collaborative business that promotes, sells, and distributes food and drink from 10 SME producers on Arran to markets in the UK and abroad.Alistair is also the founding Chairman of VisitArran and a founding member of the Arran Economic Group focused on fostering community development and preserving Arran's cultural and natural heritage. Hosted on Acast. See acast.com/privacy for more information.

History is littered with examples where citizens were told, 'That would never happen here,' only to discover years later that it had. MKUltra. Tuskegee. COINTELPRO. Secret radiation experiments. Biological testing in American cities. Those episodes don't prove every modern suspicion is correct. But they do establish a simple principle: governments are capable of secrecy, deception, and ethically troubling actions when officials believe the stakes justify them. Just recently, newly declassified testimony from Sidney Gottlieb, the man who ran MKUltra, added even more detail to what really happened. Perhaps the most remarkable admission? After years of experimentation, Gottlieb himself concluded the program was 'probably not a high pay-off program.' In other words, countless lives were disrupted in pursuit of results that often failed to materialize.  Joining us today is Dr. Juliette Engle.  Dr. Juliette Engel tells her own story of her life as a girl-child born into a family of intelligence operatives. In 1955 at the age of six, she was sold by her father into the CIA's secret Monarch MK Ultra program. At age ten, she was selected for Sex Magick because she was tall, smart, and pretty. Throughout childhood, she was subjected to physical and mental torture including sexual abuse in the process of creating multiple identities. As a teenager, she was trained in the art of seduction, physics, ariosophy, cybernetics and genocide at the Stanford Research Institute and Hoover Institution in preparation for life undercover in Russia.  At the age of seventeen, she escaped and lived as a free person through the University of Washington undergrad and medical school becoming a physician, marrying and having a family without any memory of her childhood. In 1990, she sold her medical practice in Bellevue, Washington and moved to Moscow to found the Angel Coalition, an underground railroad that rescued and repatriated thousands of trafficking victims, mostly children. Dr. Engel's story will break your heart, but also shows the incredible resilience of the human spirit, and how personal faith and God's grace can pull us through any test of emotional or physical strength. Dr. Engel is an accomplished: writer, podcaster and lecturer, having formed an organization called Angels Over America in an attempt to make Americans aware of the millions of missing children and the evils of Human Trafficking throughout the United States and the rest of the world. Her courage in stepping forward and speaking out about her experiences has helped to expose the links between the US government, MK Ultra and human trafficking worldwide without any memory of herwww.julietteengel.com/ Dr. Engle is a physician, author, humanitarian, and has publicly spoken for years about her experiences related to MKUltra. She later founded The Angel Coalition, an organization focused on rescuing victims of human trafficking, and today continues speaking about intelligence operations, trafficking, and government accountability.  Dr. Engle, welcome." Kevin Jackson has been called, the "white-collar" Joe Rogan. Given their similar backgrounds in TV, comedy, and martial arts, it's easy to see why people enjoy Kevin's show so much. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Welcome back Pauper fam! It's time for the Common Ground Cup! Keeping with tradition, we invite our fellow commentator Matthew "Silly" Sentilles to join us in a Pre-Cup meta analysis and to offer insights on what we could expect at the event. We're looking forward to seeing many of you at the Cup! Thank you as always for listening!Join our Discord! https://discord.gg/kdvSavFkpzCheck out our YouTube channel: https://www.youtube.com/@CommonGroundMTGSponsored by: Game Knight (Columbia TN) The premier LGS in the Middle Tennessee area! Check out their upcoming events and order cards for local pickup here: https://www.gameknighttn.com/PauperGenesis Decklists: https://mtgdecks.net/Pauper/paupergenesis-cubecon-dmv-the-nyc-pauper-league-tournament-260944PauperGeddon Decklists: https://mtgdecks.net/Pauper/paupergeddon-summer-2026-main-event-dungeon-street-tournament-260807Stream Thomas' new single "Ideas": https://open.spotify.com/album/5g1Whl2T9UpA9uBaLOyJ1c?si=t78ME2f7RVevFWreOP9JbQRyan Adam's Updated Meta Analysis Data: https://drive.google.com/file/d/14g-76NtJYiCg7bZXxnCfl8UMytoJi0_Z/view?usp=sharingStream the 4th Common Ground Cup: https://www.twitch.tv/gameknighttn & https://www.youtube.com/@GameKnightTNUpcoming Pauper Events:Every Tuesday @ Game Knight in Columbia TN - Weekly Pauper League feeding into an Invitational alongside Just Roll With It Games' (Spring Hill TN) Pauper League!Check out our Discord's #events channel for more events and information!The 4th Common Ground Cup!  SOLD OUT! July 25th @ Game Knight, Columbia TN! $2k+ cash prizes! 100 capacity! Information and Livestream links can all be found here: https://linktr.ee/commongroundcupAugust 16th - $2k Pauper Extravaganza @ Mox Boarding House, Portland OR - https://events.moxboardinghouse.com/p/n/jxKkgBBS/v5August 22nd & 23rd - NRG Milwaukee featuring a Pauper $2.5k Trial - https://www.nrgevents.gg/conventions/nrgevents-milwaukee/events?game=magic-the-gatheringAugust 29th - 64-player $1k Pauper Event at TEO-CON @ Lebanon, TN - https://gameknighttn.com/teo-con/The Cascadia Pauper Circuit presented by Pauper PNW: www.PauperPNW.orgNashville-Area Thursday Pauper League @ Middle TN Gaming in Bellevue: https://www.facebook.com/p/Middle-Tennessee-Gaming-61567309793600/Any questions or feedback for us? Email us at: commongroundmtgpod@gmail.com

"He got up, got ready for work and fell off the planet."On the afternoon of Tuesday, 21 July 2015, 34-year-old Jeremiah Foco was working from home. His laptop's hard drive had crashed, and he told his manager that he would be coming into their Bellevue, Washington office the following day to get it repaired. It was a routine plan. Nothing about the conversation raised any red flags.That night, surveillance camera footage from Jeremiah's apartment complex showed him pulling his car into the building's parking garage at 12:07 AM. He parked his car, and presumably went inside to his apartment. Security footage never showed him leaving the complex, but he was inexplicably missing the following day...If you have any information about this story that you'd like to share, please reach to the Seattle Police Department at:Phone: +12066845007 or (206) 684-5007Check out the podcast store at unresolved.dashery.comIf you would like to support this podcast, consider heading to https://www.patreon.com/unresolvedpod to become a Patron or ProducerBecome a supporter of this podcast: https://www.spreaker.com/podcast/unresolved-a-true-crime-mystery-podcast--3266604/support.

Spring Lake Church – Bellevue CampusSermon: Following Jesus in the Age of AITeacher: Bill Van KirkPassages: Romans 12:1-2In “Following Jesus in the Age of AI,” we explore Romans 12:1–2 and what it means to remain faithful to Christ in a rapidly changing technological world. This message challenges us to surrender every part of our lives to Jesus, resist the influences that shape us away from Him, and renew our minds to discern God's will. As AI continues to transform our culture, we are reminded that our ultimate allegiance belongs to Christ.springlakechurch.org | springlakechurch.org/give | springlakechurch.org/prayer

Washington is leading the charge in a very dumb lawsuit that will make homelessness worse. A man has been charged for allegedly breaking the windows of a King County Metro bus and wielding a machete near the CID in Seattle. Is AI taking our jobs? One expert says no. // Big Local:  A stabbing attempt in Bellevue at light rail station. A lawyer for a suicidal teen blames Federal Way for a shooting. A teenager has been arrested for a slew of robberies in King and Pierce counties. // You Pick the Topic: Yet another World Cup fan has fallen in love with America.

Today, Coach Debby reads your questions on the air and gives you guidance. Check out her upcoming classes for writers by following any of the links below.Follow her newsletter:https://coachdebby.us17.list-manage.com/subscribe?u=b4e0e4813c2d5d7bc3e03507b&id=5b97bac13fCatch her on Youtube:https://youtube.com/@coachdebby564?si=vV8SftGrYyBLhsxiFollow all of her podcast segments recorded live at KKNW in Bellevue, WA.https://1150kknw.com/podcasts/story-u-talk-radiowith-coach-debby/Reach out to Coach Debbyhttps://www.coachdebby.com/connectSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In the summer of 1982, it became obvious that a serial killer was operating in the Tacoma area and dumping his victims in the waters of the Green River. In time, The Green River Killer, as the press soon dubbed him, would claim a staggering number of victims to become the most prolific serial killer in American history, a title he would hold until relatively recently. References Associated Press. 1985. "Bones found near Portland were from woman on Green River list."Daily Herald (Everett, WA), June 15: 1. —. 1985. "Green River case is tough, but not impossible: expert."Daily Herald (Everett, WA), September 18: 13. —. 1984. "Woman is identified as 27th Green River victim."Daily Herald (Everett, WA), October 16: 21. —. 1986. "Green River: 35th victim is identified."Daily Herald (Evertt, WA), May 5: 6. —. 1985. "County welcomes FBI help in Green River case."Kitsap Sun (Bremerton, WA), September 13: 23. —. 2001. "Green River suspect arrested ."Kitsap Sun (Bremerton, WA), December 1: 1. —. 1985. "Detectives doubt Green River killer has moved to Portland."Longview Daily News (Longview, WA), Janaury 1: 9. —. 1989. "Green River tas force could fold within a year."News Tribune (Tacoma, WA), December 9: 16. —. 1983. "'Green River Killer' may have slain 19 women."Spokane Chronicle, November 12: 1. CNN. 2003..December 19. Accessed June 19, 2026. https://www.cnn.com/2003/LAW/12/18/green.river.sentencing/. —. 2003.Green River Killer Gary Ridgway's statement to the court.November 5. Accessed June 17, 2026. https://www.cnn.com/2003/LAW/11/05/ridgway.statement/index.html. Cronin, Teresa. 1982. "Prostitution problem waning."News Tribune (Tacoma, WA), July 15: A4. —. 1984. "Slain daughter should be alive, her mother says."News Tribune (Tacoma, WA), July 1: 37. Daily Herald. 1990. "Green River case stuck, sheriff says."Daily Herald (Everett, WA), July 21: 11. Dardarian, Suki. 1982. "Slayings of five women linked, police believe."Daily Herald (Everett, WA), August 16: 2. Gildenhar, Jan. 1983. "As the death toll rises, police seek new leads."News Tribune (Spokan, WA), November 6: 14. Gillespie, Elizabeth. 2005. "Hiker finds skull of Green River killer victim."News Tribune (Tacoma, WA), November 23: 13. Gutman, David. 2024. "DNA testing, onbituary helped identify victim of Green River killer."Spokesman-Review (Spokane, WA), January 7: 5. Harden, Mark. 1985. "With no new murders in a year, Green River trail grows cold."Daily Herald (Everett, WA), January 6: 31. Ho, Vanessa, Hector Castro, and Tracy Johnson. 2001.A father led police to Ridgway in 1983.December 6. Accessed June 11, 2026. https://www.seattlepi.com/seattlenews/article/a-father-led-police-to-ridgway-in-1983-1073920.php. Hunter, Steve. 2024.Reichert shares details of Green River Killer case with Kent students.April 25. Accessed June 10, 2026. https://www.kentreporter.com/2024/04/25/reichert-shares-details-of-green-river-killer-case-with-kent-students/. —. 2024.Reichert shares details of Green River Killer case with Kent students.April 25. Accessed June 19, 2026. https://www.kentreporter.com/2024/04/25/reichert-shares-details-of-green-river-killer-case-with-kent-students/. Johnson, Gene. 2003. "Everett father's words draw tears."Daily Herald (Everett, WA), December 19: 1. McCarthy, Terry, and Nathan Thronburgh. 2002. "River of death."Time, June 3. News Tribune. 1983. "A killer is loose, does anyone care?"News Tribune (Tacoma, WA), November 9: 22. —. 1982. "Local prostitute among dead."News Tribune (Tacoma, WA), August 17: 1. —. 1982. "Police have Green River killer's mental profile."News Tribune (Tacoma, WA), September 21: 4. Rule, Ann. 2005.Green River, Running Red: The Real Story of the Green River Killer--America's Deadliest Serial Murderer.New York, NY: Pocket Books. Smith, Carlton, and Thomas Guillen. 1991.The Search for the Green River Killer.New York, NY: Onyx. State of Washington v Gary Leon Ridgway.2001. 01-01-10270-9 SEA (Superior Court of Washington for King County). Sullivan, Jennifer. 2012. "Another Green River victim ID'd."Longview Daily News, June 20: 3. Suttle, Gestin. 1993. "Skull found near Auburn identified as Bellevue woman, 19."News Tribune (Tacoma, WA), February 5: 20. Walter, Jess. 1990. "Possible suspects listed in killings."Spokane Chronicle, June 22: 3. Wilson, Duff. 2003.Profiler can't recall why he said letter wasn't from Green River killer.November 26. Accessed June 11, 2026. https://archive.seattletimes.com/archive/20031126/greenriver26m/profiler-cant-recall-why-he-said-letter-wasnt-from-green-river-killer. Cowritten by Alaina Urquhart, Ash Kelley & Dave White (Since 10/2022)Produced & Edited by Mikie Sirois (Since 2023)Research by Dave White (Since 10/2022), Alaina Urquhart & Ash KelleyListener Correspondence & Collaboration by Debra LallyListener Tale Video Edited by Aidan McElman (Since 6/2025) Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Welcome back Pauper fam! PauperGenesis, the largest Pauper tournament in US history, has come and gone, and what an incredible experience it was! We recorded this week's episode onsite on Sunday in the middle of Top 8 with very special guest, Rich Bucey from Princes of Pauper! We swap stories from the weekend, learn some Rich lore, and share in the true joy and appreciation that we all feel getting to meet some of y'all and hear how much our shows mean to you. Huge shoutout to Jenn and the whole team of organizers for a wonderful event. Thank you thank you thank you as always for listening!Join our Discord! https://discord.gg/kdvSavFkpzCheck out our YouTube channel: https://www.youtube.com/@CommonGroundMTGSponsored by: Game Knight (Columbia TN) The premier LGS in the Middle Tennessee area! Check out their upcoming events and order cards for local pickup here: https://www.gameknighttn.com/Princes of Pauper Podcast: https://open.spotify.com/show/2oA9uctXrL8nxxllUrWflhPauperGenesis Decklists: https://mtgdecks.net/Pauper/paupergenesis-cubecon-dmv-the-nyc-pauper-league-tournament-260944PauperGeddon Decklists: https://mtgdecks.net/Pauper/paupergeddon-summer-2026-main-event-dungeon-street-tournament-260807Upcoming Pauper Events:Every Tuesday @ Game Knight in Columbia TN - Weekly Pauper League feeding into an Invitational alongside Just Roll With It Games' (Spring Hill TN) Pauper League!Check out our Discord's #events channel for more events and information!July 18th - Win-A-Dual @ Infinity Games, Clarksville TN - https://topdeck.gg/event/pauper-win-a-dual-2July 19th - Win-A-Box @ Larry's Game Store, Olathe KS - https://www.larrysgamestore.com/products/pauper-win-a-box-july-19-2026-10amThe 4th Common Ground Cup!  SOLD OUT! July 25th @ Game Knight, Columbia TN! $2k+ cash prizes! 100 capacity! Information and Livestream links can all be found here: https://linktr.ee/commongroundcupAugust 16th - $2k Pauper Extravaganza @ Mox Boarding House, Portland OR - https://events.moxboardinghouse.com/p/n/jxKkgBBS/v5August 22nd & 23rd - NRG Milwaukee featuring a Pauper $2.5k Trial - https://www.nrgevents.gg/conventions/nrgevents-milwaukee/events?game=magic-the-gatheringAugust 29th - 64-player $1k Pauper Event at TEO-CON @ Lebanon, TN - https://gameknighttn.com/teo-con/The Cascadia Pauper Circuit presented by Pauper PNW: www.PauperPNW.orgNashville-Area Thursday Pauper League @ Middle TN Gaming in Bellevue: https://www.facebook.com/p/Middle-Tennessee-Gaming-61567309793600/Any questions or feedback for us? Email us at: commongroundmtgpod@gmail.com

Barbra Banner didn't set out to become a medium. It found her — through flying clocks, flickering lights, and orbs that showed up in her audition tapes, all within the span of a few days. What she didn't know then was that she was stepping into a gift that had quietly run through her family for generations.But before any of that, Barbra spent 35 years showing up for people in the worst moments of their lives — on crisis hotlines, in hospital emergency rooms, and with the LA Crisis Response Team, supporting grieving families at the scene of a loved one's passing. Looking back, it was all training for the work she does now.In this conversation, we talk about the signs from loved ones who passed that most people miss (and how to actually recognize them), what trance mediumship really feels like, why grief and laughter aren't opposites, and what it's really like on the other side. We also get into the guilt and blame that quietly break families apart after a loss — and why it doesn't have to be that way.About Barbra BannerBarbra is a certified medium whose gift emerged during the pandemic after a string of unmistakable paranormal experiences. Before mediumship, she spent decades in advertising, and volunteered for 14 years on crisis hotlines, in hospital ERs, and with the LA Crisis Response Team. Connect with Barbra:

In the summer of 1982, it became obvious that a serial killer was operating in the Tacoma area and dumping his victims in the waters of the Green River. In time, The Green River Killer, as the press soon dubbed him, would claim a staggering number of victims to become the most prolific serial killer in American history, a title he would hold until relatively recently. References Associated Press. 1985. "Bones found near Portland were from woman on Green River list."Daily Herald (Everett, WA), June 15: 1. —. 1985. "Green River case is tough, but not impossible: expert."Daily Herald (Everett, WA), September 18: 13. —. 1984. "Woman is identified as 27th Green River victim."Daily Herald (Everett, WA), October 16: 21. —. 1986. "Green River: 35th victim is identified."Daily Herald (Evertt, WA), May 5: 6. —. 1985. "County welcomes FBI help in Green River case."Kitsap Sun (Bremerton, WA), September 13: 23. —. 2001. "Green River suspect arrested ."Kitsap Sun (Bremerton, WA), December 1: 1. —. 1985. "Detectives doubt Green River killer has moved to Portland."Longview Daily News (Longview, WA), Janaury 1: 9. —. 1989. "Green River tas force could fold within a year."News Tribune (Tacoma, WA), December 9: 16. —. 1983. "'Green River Killer' may have slain 19 women."Spokane Chronicle, November 12: 1. CNN. 2003..December 19. Accessed June 19, 2026. https://www.cnn.com/2003/LAW/12/18/green.river.sentencing/. —. 2003.Green River Killer Gary Ridgway's statement to the court.November 5. Accessed June 17, 2026. https://www.cnn.com/2003/LAW/11/05/ridgway.statement/index.html. Cronin, Teresa. 1982. "Prostitution problem waning."News Tribune (Tacoma, WA), July 15: A4. —. 1984. "Slain daughter should be alive, her mother says."News Tribune (Tacoma, WA), July 1: 37. Daily Herald. 1990. "Green River case stuck, sheriff says."Daily Herald (Everett, WA), July 21: 11. Dardarian, Suki. 1982. "Slayings of five women linked, police believe."Daily Herald (Everett, WA), August 16: 2. Gildenhar, Jan. 1983. "As the death toll rises, police seek new leads."News Tribune (Spokan, WA), November 6: 14. Gillespie, Elizabeth. 2005. "Hiker finds skull of Green River killer victim."News Tribune (Tacoma, WA), November 23: 13. Gutman, David. 2024. "DNA testing, onbituary helped identify victim of Green River killer."Spokesman-Review (Spokane, WA), January 7: 5. Harden, Mark. 1985. "With no new murders in a year, Green River trail grows cold."Daily Herald (Everett, WA), January 6: 31. Ho, Vanessa, Hector Castro, and Tracy Johnson. 2001.A father led police to Ridgway in 1983.December 6. Accessed June 11, 2026. https://www.seattlepi.com/seattlenews/article/a-father-led-police-to-ridgway-in-1983-1073920.php. Hunter, Steve. 2024.Reichert shares details of Green River Killer case with Kent students.April 25. Accessed June 10, 2026. https://www.kentreporter.com/2024/04/25/reichert-shares-details-of-green-river-killer-case-with-kent-students/. —. 2024.Reichert shares details of Green River Killer case with Kent students.April 25. Accessed June 19, 2026. https://www.kentreporter.com/2024/04/25/reichert-shares-details-of-green-river-killer-case-with-kent-students/. Johnson, Gene. 2003. "Everett father's words draw tears."Daily Herald (Everett, WA), December 19: 1. McCarthy, Terry, and Nathan Thronburgh. 2002. "River of death."Time, June 3. News Tribune. 1983. "A killer is loose, does anyone care?"News Tribune (Tacoma, WA), November 9: 22. —. 1982. "Local prostitute among dead."News Tribune (Tacoma, WA), August 17: 1. —. 1982. "Police have Green River killer's mental profile."News Tribune (Tacoma, WA), September 21: 4. Rule, Ann. 2005.Green River, Running Red: The Real Story of the Green River Killer--America's Deadliest Serial Murderer.New York, NY: Pocket Books. Smith, Carlton, and Thomas Guillen. 1991.The Search for the Green River Killer.New York, NY: Onyx. State of Washington v Gary Leon Ridgway.2001. 01-01-10270-9 SEA (Superior Court of Washington for King County). Sullivan, Jennifer. 2012. "Another Green River victim ID'd."Longview Daily News, June 20: 3. Suttle, Gestin. 1993. "Skull found near Auburn identified as Bellevue woman, 19."News Tribune (Tacoma, WA), February 5: 20. Walter, Jess. 1990. "Possible suspects listed in killings."Spokane Chronicle, June 22: 3. Wilson, Duff. 2003.Profiler can't recall why he said letter wasn't from Green River killer.November 26. Accessed June 11, 2026. https://archive.seattletimes.com/archive/20031126/greenriver26m/profiler-cant-recall-why-he-said-letter-wasnt-from-green-river-killer. Cowritten by Alaina Urquhart, Ash Kelley & Dave White (Since 10/2022)Produced & Edited by Mikie Sirois (Since 2023)Research by Dave White (Since 10/2022), Alaina Urquhart & Ash KelleyListener Correspondence & Collaboration by Debra LallyListener Tale Video Edited by Aidan McElman (Since 6/2025) Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of Love Murder Current Affairs, in Bellevue, Washington, software engineer Avinash Narne has been charged with murdering his wife, Raajitha Sabbineni, eight months after he reported finding her unresponsive behind a locked bathroom door — an arranged marriage that lasted four months, and phone records that revealed another woman. In Las Vegas, grand jury testimony has laid out new details in the killing of Amanda Frias Rosas and her husband Victor, shot by Amanda's ex-husband at the grocery store where they worked — on their son's twelfth birthday, with custody papers left tucked in her arm. Jessie and Andie trace both cases as they unfolded in the news this week.Current Affairs is Love Murder's shorter show about the cases of love gone fatally wrong that are in the news right now.Sources:https://www.king5.com/article/news/crime/husband-charged-murder-after-wife-strangled-inside-bellevue-apartment/281-fc8cbe3e-2628-4c5d-9f27-57a6755db4a0https://www.kiro7.com/news/local/bellevue-man-accused-killing-wife-staging-crime-scene-pleads-not-guilty/OCUAJ7UJCNFCTLDSCA3AK2KD54/https://nripulse.com/eight-months-after-wifes-death-bellevue-man-charged-with-first-degree-murder/https://www.reviewjournal.com/crime/courts/witness-couple-killed-at-las-vegas-grocery-store-while-picking-up-birthday-cake-3847220/https://www.8newsnow.com/news/local-news/video-shows-accused-smiths-shooter-stalking-victims-before-murders/https://www.ktnv.com/news/crime/grand-jury-indicts-man-accused-of-shooting-and-killing-couple-at-smiths-in-southeast-valleyFind LOVE MURDER online:Website: lovemurder.loveInstagram: @lovemurderpodTwitter: @lovemurderpodFacebook: LoveMrdrPodTikTok: @LoveMurderPodPatreon: /LoveMurderPodCredits: Love Murder is hosted by Jessie Pray and Andie Cassette, researched by Sarah Lynn Robinson and researched and written by Jessie Pray, produced by Nathaniel Whittemore and edited by Kyle Barbour-HoffmanSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week, we lost one of the true pioneers of near-death research. PMH Atwater passed away, and as a tribute to her, I'm re-releasing the very first interview I ever recorded with her back in 2019 — before she knew who I was, before I knew what I was doing, and before I understood what a gift those three conversations would turn out to be.If you've ever wondered what death actually feels like, whether thoughts are things, or how a person survives dying not once but three times in a single year — this episode is for you.PMH interviewed nearly 5,000 near-death experiencers over more than four decades. In this conversation, she doesn't just tell you what she found in other people's stories. She tells you her own.In this episode, you'll hear:✨ How PMH's three near-death experiences in 1977 — January 2nd, January 4th, and March 29th — nearly destroyed her body while completely rebuilding her understanding of reality✨ The "litany against fear" she adapted from Dune and chanted by the hour to survive her recovery — and why she's sharing it with you✨ Her encounter with Elizabeth Kübler-Ross at O'Hare Airport that launched her research career — with no university, no funding, no roadmap✨ What she means when she says "thoughts are things," and how she came to that conclusion while dying✨ The voice that told her, "You are to do the research. One book for each death" — and what that meant for the rest of her life✨ Why she made the film As You Die, and why the Catholic Church stepped in to help distribute itA few lines that will stay with you:"Fear is the mind killer. It is the little death. I will pass through my fear. It will go around me and through me. And when it is gone, I will remain.""When you die, you don't become someone else than you were. You are.""Any death in a way is an opening to something else... And if we embrace that, then it can be joyful."About PMH AtwaterPMH Atwater began researching near-death experiences in 1978, becoming one of the founding figures in the field alongside Raymond Moody. Over more than 40 years, she interviewed close to 5,000 adult and child experiencers and authored nearly 20 books, including Coming Back to Life, Future Memory, Beyond the Light, and I Died Three Times in 1977 — The Complete Story. She lectured at the United Nations, appeared on Larry King Live and Geraldo, and remained a leading voice in near-death studies until her passing.Learn more about her work at pmhatwater.com.What resonated with you in this one? I'd love to hear which part of PMH's story stayed with you. Drop a comment below or reach out — I read every one.If this episode moved you, please share it. PMH spent her life making sure these stories didn't get lost. The least we can do is keep passing them on.You've been listening. You're doing the work. But there's still this feeling that you're circling the same place.Maybe you've thought about working with me one-on-one. Maybe something's held you back. I get that. And I want you to know there's still a place for you.All of it, pay what you want. You decide what it's worth. Nobody gets turned away because of money.https://grief2g The International Association for Near-Death Studies or IANDS will host its annual conference at the Hyatt Regency in Bellevue.  The event features an all-star lineup of keynotes like Proof of Heaven Author Eben Alexander, MD, and Dying to Be Me Author Anita Moorjani. I Early bird registration rates are available through July 15. Visit IANDS.org to register The International Association for Near-Death Studies or IANDS will host its annual conference at the Hyatt Regency in Bellevue.  The event features an all-star lineup of keynotes like Proof of Heaven Author Eben Alexander, MD, and Dying to Be Me Author Anita Moorjani. I Early bird registration rates are available through July 15.  Visit IANDS.org to register Want to go deeper? My Substack is where I share solo essays on grief, consciousness, and continuing bonds — thoughts that don't always make it into the podcast. It's also home to a community of listeners who get it, because they're living it too. Free to subscribe. Find it at substack.com/grief2growth.Support the show

Today's True Weird Stuff - Revisiting Shock Doc - Inside Bellevue’s Horrific Child Psychiatry Experiments   Dr. Lauretta Bender became one of the most controversial child psychiatrists in America. At Bellevue Hospital, she used electroshock therapy on children diagnosed with childhood schizophrenia. Her work became tangled in the dark history of government-backed mind control research and society's terrifying faith in experimental psychiatry.

In the summer of 1982, it became obvious that a serial killer was operating in the Tacoma area and dumping his victims in the waters of the Green River. In time, The Green River Killer, as the press soon dubbed him, would claim a staggering number of victims to become the most prolific serial killer in American history, a title he would hold until relatively recently. References Associated Press. 1985. "Bones found near Portland were from woman on Green River list." Daily Herald (Everett, WA), June 15: 1. —. 1985. "Green River case is tough, but not impossible: expert." Daily Herald (Everett, WA), September 18: 13. —. 1984. "Woman is identified as 27th Green River victim." Daily Herald (Everett, WA), October 16: 21. —. 1986. "Green River: 35th victim is identified." Daily Herald (Evertt, WA), May 5: 6. —. 1985. "County welcomes FBI help in Green River case." Kitsap Sun (Bremerton, WA), September 13: 23. —. 2001. "Green River suspect arrested ." Kitsap Sun (Bremerton, WA), December 1: 1. —. 1985. "Detectives doubt Green River killer has moved to Portland." Longview Daily News (Longview, WA), Janaury 1: 9. —. 1989. "Green River tas force could fold within a year." News Tribune (Tacoma, WA), December 9: 16. —. 1983. "'Green River Killer' may have slain 19 women." Spokane Chronicle, November 12: 1. CNN. 2003. . December 19. Accessed June 19, 2026.https://www.cnn.com/2003/LAW/12/18/green.river.sentencing/. —. 2003. Green River Killer Gary Ridgway's statement to the court. November 5. Accessed June 17, 2026.https://www.cnn.com/2003/LAW/11/05/ridgway.statement/index.html. Cronin, Teresa. 1982. "Prostitution problem waning." News Tribune (Tacoma, WA), July 15: A4. —. 1984. "Slain daughter should be alive, her mother says." News Tribune (Tacoma, WA), July 1: 37. Daily Herald. 1990. "Green River case stuck, sheriff says." Daily Herald (Everett, WA), July 21: 11. Dardarian, Suki. 1982. "Slayings of five women linked, police believe." Daily Herald (Everett, WA), August 16: 2. Gildenhar, Jan. 1983. "As the death toll rises, police seek new leads." News Tribune (Spokan, WA), November 6: 14. Gillespie, Elizabeth. 2005. "Hiker finds skull of Green River killer victim." News Tribune (Tacoma, WA), November 23: 13. Gutman, David. 2024. "DNA testing, onbituary helped identify victim of Green River killer." Spokesman-Review (Spokane, WA), January 7: 5. Harden, Mark. 1985. "With no new murders in a year, Green River trail grows cold." Daily Herald (Everett, WA), January 6: 31. Ho, Vanessa, Hector Castro, and Tracy Johnson. 2001. A father led police to Ridgway in 1983. December 6. Accessed June 11, 2026.https://www.seattlepi.com/seattlenews/article/a-father-led-police-to-ridgway-in-1983-1073920.php. Hunter, Steve. 2024. Reichert shares details of Green River Killer case with Kent students. April 25. Accessed June 10, 2026.https://www.kentreporter.com/2024/04/25/reichert-shares-details-of-green-river-killer-case-with-kent-students/. —. 2024. Reichert shares details of Green River Killer case with Kent students. April 25. Accessed June 19, 2026.https://www.kentreporter.com/2024/04/25/reichert-shares-details-of-green-river-killer-case-with-kent-students/. Johnson, Gene. 2003. "Everett father's words draw tears." Daily Herald (Everett, WA), December 19: 1. McCarthy, Terry, and Nathan Thronburgh. 2002. "River of death." Time, June 3. News Tribune. 1983. "A killer is loose, does anyone care?" News Tribune (Tacoma, WA), November 9: 22. —. 1982. "Local prostitute among dead." News Tribune (Tacoma, WA), August 17: 1. —. 1982. "Police have Green River killer's mental profile." News Tribune (Tacoma, WA), September 21: 4. Rule, Ann. 2005. Green River, Running Red: The Real Story of the Green River Killer--America's Deadliest Serial Murderer. New York, NY: Pocket Books. Smith, Carlton, and Thomas Guillen. 1991. The Search for the Green River Killer. New York, NY: Onyx. State of Washington v Gary Leon Ridgway. 2001. 01-01-10270-9 SEA (Superior Court of Washington for King County). Sullivan, Jennifer. 2012. "Another Green River victim ID'd." Longview Daily News, June 20: 3. Suttle, Gestin. 1993. "Skull found near Auburn identified as Bellevue woman, 19." News Tribune (Tacoma, WA), February 5: 20. Walter, Jess. 1990. "Possible suspects listed in killings." Spokane Chronicle, June 22: 3. Wilson, Duff. 2003. Profiler can't recall why he said letter wasn't from Green River killer. November 26. Accessed June 11, 2026.https://archive.seattletimes.com/archive/20031126/greenriver26m/profiler-cant-recall-why-he-said-letter-wasnt-from-green-river-killer. Cowritten by Alaina Urquhart, Ash Kelley & Dave White (Since 10/2022)Produced & Edited by Mikie Sirois (Since 2023)Research by Dave White (Since 10/2022), Alaina Urquhart & Ash KelleyListener Correspondence & Collaboration by Debra LallyListener Tale Video Edited by Aidan McElman (Since 6/2025) Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

World Cup ends and Revive I-5 begins in Seattle. Some Seattle businesses say they didn’t get the economic boom from the World Cup that they were expecting. Washington’s AG Office downplayed the scandals that went into getting the income tax passed. The View’s Sunny Hostin says the American flag makes her feel unsafe. // Big Local: A Spanaway woman has been arrested for allegedly stealing a kid’s bike. Bellevue is trying to convince its residents to get around without a car. Boy Scouts in Lake Stevens receive backlash for not retiring American flags properly. A Puyallup man has been accused of bringing a rifel and a pipe bomb to an Independence Day celebration. // You Pick the Topic: You won’t believe some of the wokeism that was going on at the Smithsonian.

A creepy man approaches kids at the Space Needle. Rep. Pramila Jayapal cheers socialism, then goes blank when asked to name one socialist country that worked. Democrats gloss over the socialist, America-hating movement taking over their party. Taylor Swift and Travis Kelce got married. // Big Local: A stabbing attempt in Bellevue at light rail station. A lawyer for a suicidal teen blames Federal Way for a shooting. A teenager has been arrested for a slew of robberies in King and Pierce counties. // You Pick the Topic: Yet another World Cup fan has fallen in love with America.

In the summer of 1982, it became obvious that a serial killer was operating in the Tacoma area and dumping his victims in the waters of the Green River. In time, The Green River Killer, as the press soon dubbed him, would claim a staggering number of victims to become the most prolific serial killer in American history, a title he would hold until relatively recently. References Associated Press. 1985. "Bones found near Portland were from woman on Green River list." Daily Herald (Everett, WA), June 15: 1. —. 1985. "Green River case is tough, but not impossible: expert." Daily Herald (Everett, WA), September 18: 13. —. 1984. "Woman is identified as 27th Green River victim." Daily Herald (Everett, WA), October 16: 21. —. 1986. "Green River: 35th victim is identified." Daily Herald (Evertt, WA), May 5: 6. —. 1985. "County welcomes FBI help in Green River case." Kitsap Sun (Bremerton, WA), September 13: 23. —. 2001. "Green River suspect arrested ." Kitsap Sun (Bremerton, WA), December 1: 1. —. 1985. "Detectives doubt Green River killer has moved to Portland." Longview Daily News (Longview, WA), Janaury 1: 9. —. 1989. "Green River tas force could fold within a year." News Tribune (Tacoma, WA), December 9: 16. —. 1983. "'Green River Killer' may have slain 19 women." Spokane Chronicle, November 12: 1. CNN. 2003. . December 19. Accessed June 19, 2026. https://www.cnn.com/2003/LAW/12/18/green.river.sentencing/. —. 2003. Green River Killer Gary Ridgway's statement to the court. November 5. Accessed June 17, 2026. https://www.cnn.com/2003/LAW/11/05/ridgway.statement/index.html. Cronin, Teresa. 1982. "Prostitution problem waning." News Tribune (Tacoma, WA), July 15: A4. —. 1984. "Slain daughter should be alive, her mother says." News Tribune (Tacoma, WA), July 1: 37. Daily Herald. 1990. "Green River case stuck, sheriff says." Daily Herald (Everett, WA), July 21: 11. Dardarian, Suki. 1982. "Slayings of five women linked, police believe." Daily Herald (Everett, WA), August 16: 2. Gildenhar, Jan. 1983. "As the death toll rises, police seek new leads." News Tribune (Spokan, WA), November 6: 14. Gillespie, Elizabeth. 2005. "Hiker finds skull of Green River killer victim." News Tribune (Tacoma, WA), November 23: 13. Gutman, David. 2024. "DNA testing, onbituary helped identify victim of Green River killer." Spokesman-Review (Spokane, WA), January 7: 5. Harden, Mark. 1985. "With no new murders in a year, Green River trail grows cold." Daily Herald (Everett, WA), January 6: 31. Ho, Vanessa, Hector Castro, and Tracy Johnson. 2001. A father led police to Ridgway in 1983. December 6. Accessed June 11, 2026. https://www.seattlepi.com/seattlenews/article/a-father-led-police-to-ridgway-in-1983-1073920.php. Hunter, Steve. 2024. Reichert shares details of Green River Killer case with Kent students. April 25. Accessed June 10, 2026. https://www.kentreporter.com/2024/04/25/reichert-shares-details-of-green-river-killer-case-with-kent-students/. —. 2024. Reichert shares details of Green River Killer case with Kent students. April 25. Accessed June 19, 2026. https://www.kentreporter.com/2024/04/25/reichert-shares-details-of-green-river-killer-case-with-kent-students/. Johnson, Gene. 2003. "Everett father's words draw tears." Daily Herald (Everett, WA), December 19: 1. McCarthy, Terry, and Nathan Thronburgh. 2002. "River of death." Time, June 3. News Tribune. 1983. "A killer is loose, does anyone care?" News Tribune (Tacoma, WA), November 9: 22. —. 1982. "Local prostitute among dead." News Tribune (Tacoma, WA), August 17: 1. —. 1982. "Police have Green River killer's mental profile." News Tribune (Tacoma, WA), September 21: 4. Rule, Ann. 2005. Green River, Running Red: The Real Story of the Green River Killer--America's Deadliest Serial Murderer. New York, NY: Pocket Books. Smith, Carlton, and Thomas Guillen. 1991. The Search for the Green River Killer. New York, NY: Onyx. State of Washington v Gary Leon Ridgway. 2001. 01-01-10270-9 SEA (Superior Court of Washington for King County). Sullivan, Jennifer. 2012. "Another Green River victim ID'd." Longview Daily News, June 20: 3. Suttle, Gestin. 1993. "Skull found near Auburn identified as Bellevue woman, 19." News Tribune (Tacoma, WA), February 5: 20. Walter, Jess. 1990. "Possible suspects listed in killings." Spokane Chronicle, June 22: 3. Wilson, Duff. 2003. Profiler can't recall why he said letter wasn't from Green River killer. November 26. Accessed June 11, 2026. https://archive.seattletimes.com/archive/20031126/greenriver26m/profiler-cant-recall-why-he-said-letter-wasnt-from-green-river-killer. Cowritten by Alaina Urquhart, Ash Kelley & Dave White (Since 10/2022)Produced & Edited by Mikie Sirois (Since 2023)Research by Dave White (Since 10/2022), Alaina Urquhart & Ash KelleyListener Correspondence & Collaboration by Debra LallyListener Tale Video Edited by Aidan McElman (Since 6/2025) Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.