Marketing Masterclass with Vivian Ihaza

In this episode, Vivian Ihaza emphasises the importance of business communication and shares six guidelines to help drive effective business communication.

In this episode, Vivian Ihaza looks at the 4C model of the marketing mix which was conceptualised by Robert Lauterborn in the '90s and talks about how it can be applied to the marketing strategy of a business.

In this episode, Vivian Ihaza shares how using the SMART principle to design and evaluate business goas can lead to stronger goals with greater focus.

A great marketing plan is dependent not just on capturing the right elements but ensuring that it is also relevant and achievable for your business. In this final episode of 2018, Vivian Ihaza talks about the core elements of a good marketing plan and how it can be customised to suit individual businesses.

In the 3rd episode of the December series, Vivian Ihaza talks about the importance of creating a marketing budget and what should be included as part of the marketing budget.

In this episode, Vivian uses the book "Who moved my cheese" by Spencer Johnson and the upcoming elections in Nigeria to show the importance of being prepared for evolving market situations.

Whatever the size of the business that you own, you must be able to assess it at anytime to know how the business is doing , identify the drivers of your performance (whether good or bad) and plan for the next business cycle. Most business owners choose to follow the natural progression of the Gregorian calendar and do their business evaluation in December while others choose other months of the year as long as it follows a twelve month cycle. In this programme episode, Vivian talks about some important KPIs which must be evaluated as part of this process.

In this episode, Vivian interviews the Head of women in business unit at FCMB who talks about how the bank has moved beyond just providing loans to actually supporting their business clients (both male and female) with free training programmes and access to specialist partner consultants at discounted rates through the FCMB's SME advisory services unit.

Entrepreneurs or owners of start-ups do not always have the financial capacity to employ a large team of marketing and sales experts at the beginning and usually have to do most of the work themselves or with a limited number of team members. In this episode of Marketing Masterclass, Vivian Ihaza shares six mistakes to avoid when trying to make a successful sale and is a follow up to episode 31 which looked at 'seven steps of selling'.

In this episode, Vivian Ihaza talks about seven steps of selling which can be used to improve the number of successful outcomes during the selling process.

Price discrimination can help you maximise your profit while minimising your risk and losses. Listen now to find out what it means and how you can apply it to your business.

This episode shares some factors to consider before choosing your company or brand colour(s).