Podcast appearances and mentions of Spencer Johnson

In Who Moved My Cheese?, Dr. Spencer Johnson uses a simple allegory involving four characters (Sniff, Scurry, Hem, and Haw) who navigate a maze in search of “cheese” — a metaphor for what we want in life, such as a job, relationship, or health. The story centers on how each character reacts when the cheese is moved, reflecting the need to adapt to change.This narrative is eerily applicable to the current state of dental insurance — particularly how companies like Delta Dental operate. Dentists and patients alike are characters in this real-life maze, constantly trying to locate the “cheese” of quality oral health care. But the challenge is that insurers aren't just moving the cheese; they're changing the maze itself. The rules are always shifting: what procedures are covered, reimbursement rates, required pre-authorizations, and even what counts as “necessary” care.For providers committed to delivering the best, most advanced care, this inconsistency is not just frustrating — it's professionally and ethically compromising.Support the show

In this solo episode, Casey shares insights from one of the first books that shifted his mindset on growth and adaptability: Who Moved My Cheese? by Spencer Johnson. As Book #5 in the Book-A-Month Challenge, it's a quick read with lasting lessons and one Casey has gifted to dozens of people over the years. He unpacks five core takeaways from the story and explains how they've helped him navigate seasons of uncertainty, personal transitions, and leadership pivots. From letting go of old identities to embracing new habits like cold plunges and Traeger cooking, Casey explores what it really means to stay flexible in a world that's always changing. Rooted in real life examples and practical reflections, this episode is a reminder that growth rarely happens in comfort; and the faster we adapt, the faster we thrive. Whether you're leading a business, changing careers, or simply rethinking your routine, this conversation will help you move forward with purpose. Hosted on Acast. See acast.com/privacy for more information.

Como você lida com os altos e baixos da vida e do trabalho? Apresento uma reflexão profunda baseada no best-seller "Picos e Vales" de Spencer Johnson.Neste episódio, você vai descobrir:A importância de aceitar a naturalidade dos bons e maus momentos.Como suas reações internas moldam sua realidade.A interligação entre as fases da sua vida e as sementes que você planta.Estratégias para transformar os "Vales" em aprendizado e impulsionar novos "Picos".O papel crucial do ego e como a clareza sobre a realidade pode ser sua aliada.Ouça agora e aprenda a gerenciar seus Picos e Vales com mais sabedoria e equilíbrio!#PicosEVales #SpencerJohnson #Neurobusiness #Autoconhecimento #PodcastBrasil

Trent and Tyler Leon are the Co-Founders of Tilden Capital. Today, their business, Tilden Capital, has deployed billions of dollars into oil & gas minerals, royalties, and non-operated positions across the Permian and other domestic basins.   We talk about growing up in a golf-obsessed family, attending IMG Academy, and competing at the highest levels of amateur and professional golf—then making the decision to walk away and start something new. We also cover: - What they learned from life on the road as pro golfers - How and when they knew it was time to pivot into business - Early lessons from starting an oil and gas company from scratch - The current outlook on the Permian Basin and broader energy trends - How they build conviction around long-term bets and stay optimistic - What it's like working together as brothers and business partners You're in for a wide-ranging conversation about life, business, and the journey from competitive sports to entrepreneurship. We'd appreciate you filling out our audience survey, so we can continuously work on providing relevant content to our listeners.  https://www.thefortpod.com/survey Links: Tilden Capital - http://www.tildencapitalllc.com/ Who Moved My Cheese? by Spencer Johnson - https://a.co/d/ax5DRLz Support our Sponsors: Ramp: https://ramp.com/fort Vesto: https://www.vesto.com/fort BetterPitch: https://bit.ly/42d9L0I Topics: (00:00:00) - Intro   (00:04:16) - Trent and Tyler's early childhood and developing a passion for Golf   (00:15:36) - Moving to IMG Academy to pursue Golf   (00:23:19) - The college recruiting process   (00:31:54) - The parenting style that leads to 3 kids becoming Division 1 athletes   (00:35:39) - Winning a national championship in college   (00:41:25) - The realities of life as professional golfers   (00:47:49) - The state of Oil and Gas   (00:51:40) - The Permian Basin   (00:55:18) - Trent and Tyler's approach to buying mineral rights   (00:58:08) - Drill Baby, Drill!   (01:02:26) - Will AI play a part in drilling rigs?   (01:04:10) - Running a lean team at Tilden   (01:09:19) - Developing relationships in the industry   (01:12:09) - Staying laser-focused   (01:13:48) - 4-year predictions   Chris on Social Media: The Fort Podcast on Twitter/X: https://x.com/theFORTpodcast Instagram: https://www.instagram.com/thefortpodcast LinkedIn: https://bit.ly/45gIkFd   Watch The Fort on YouTube: https://bit.ly/3oynxNX Visit our website: https://bit.ly/43SOvys Leave a review on Apple: https://bit.ly/45crFD0 Leave a review on Spotify: https://bit.ly/3Krl9jO  The FORT is produced by Johnny Podcasts

Listen or watch as Enterprise Business Agility Coach Om Patel and Product Manager Brian Orlando debate whether communication is the primary function of product managers. We explore how and if PMs can balance effective communication across stakeholder groups while still delivering results, in addition to other topics, such as: What percentage really is communicationThe power-interest matrix for stakeholder managementBalancing narrative leadership vs technical excellenceCreating vision without authorityMaking the invisible turn visibleWhat makes a good one-page vision documents#ProductManagement #Agile #Communication= = = = = = = = = = = =REFERENCESArguing Agile 201: Mastering Stakeholder Communication and ManagementArguing Agile 205: Debating Impact versus Visibility in Product ManagementArguing Agile 123: PRDsWho Moved My Cheese, Spencer Johnson, 1998Geoffrey Moore, Crossing the Chasm, 1991Working Backwards, Bill Carr & Colin Bryar, 2021The Power/Interest Grid, Eden & Ackermann, 1998= = = = = = = = = = = =LINKS Arguing Agile: http://arguingagile.comYouTube: https://youtu.be/MEKYApOb4xcSpotify: https://open.spotify.com/show/362QvYORmtZRKAeTAE57v3Apple: https://podcasts.apple.com/us/podcast/agile-podcast/id1568557596= = = = = = = = = = = =Toronto Is My Beat (Music Sample)By Whitewolf (Source: https://ccmixter.org/files/whitewolf225/60181)CC BY 4.0 DEED (https://creativecommons.org/licenses/by/4.0/deed.en)

In this episode, Steve Fretzin and Tim Sawyer discuss:Mentorship and mastermind groups as catalysts for professional growthUniversal business models shaping success across industries including legalEmotional authenticity as a foundation for impactful branding and client engagementDiscomfort as a necessary stage in the journey toward meaningful progress Key Takeaways:Professionals who admit their blind spots and join mastermind groups grow faster by learning from shared experiences and direct peer feedback.The simple model of finding, converting, and keeping clients consistently drives growth across industries, including legal.Lawyers who lead with authenticity, such as personal storytelling or community involvement, build trust and stronger emotional resonance.Intentional preparation and embracing discomfort during networking lead to better conversations, more opportunities, and long-term business impact. "AI will not replace lawyers, but lawyers who are using AI are definitely going to have an impact on lawyers who don't." —  Tim Sawyer Unlock the secrets of the industry's top rainmakers with Be That Lawyer: 101 Top Rainmakers' Secrets to Growing a Successful Law Practice. Grab your ultimate guide to building a thriving law firm now on Amazon: https://www.amazon.com/dp/B0F78HXJHT Thank you to our Sponsors!Rankings.io: https://rankings.io/ Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ Episode References: Who Moved My Cheese? by Spencer Johnson and Kenneth Blanchard: https://www.amazon.com/Who-Moved-My-Cheese-Mazing-ebook/dp/B004CR6AM4 About Tim Sawyer: Tim is a two-time Inc. 500 co-founder with two successful private equity exits, a professional speaker, and an expert in business sales and growth strategies. As EVP of Sales and an investor at FasterOutcomes, he helps law firms leverage AI-powered legal intelligence to drive efficiency and profitability. With a strong background in digital marketing, Tim has led high-performing sales teams and scaled businesses through innovative strategies. He is also the host of the Legal Keys podcast, where he explores the intersection of law, technology, and firm success. Connect with Tim Sawyer:  Website: http://www.fasteroutcomes.com/Email: tim@fasteroutcomes.comShow: Legal Keys: https://podcasts.apple.com/us/podcast/legal-keys-unlocking-time-revenue-and-results/id1791762308LinkedIn: https://www.linkedin.com/in/sawyertim/ & https://www.linkedin.com/company/faster-outcomes/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, join host Tiana Zhao, FSA, CERA, to explore the principles of “The New One Minute Manager” by Ken Blanchard and Spencer Johnson.

Making Sense of Change – A Book Summary of Who Moved My Cheese? If you're someone who's been feeling like life is moving faster than you're ready for, or maybe you're facing a change that feels overwhelming, uncertain, or even unwanted, today's episode is for you. Today, we'll be making sense of one of the most universal and challenging experiences in the human journey: Change. To help guide the conversation, I'll be unpacking some delicious takeaways from one of the most well-loved and deceptively simple books on this topic: Who Moved My Cheese? by Dr. Spencer Johnson. So stick around because I'm also going to show you how this powerful little story aligns perfectly with the IRS. The Interface Response System, and I'll show you how it can help you do more than just survive and navigate change, but move through it with more awareness, agency, and peace. Sound good to you? Let's dive in. Welcome to the Makes Sense with Dr. JC Doornick Podcast: This podcast covers topics that expand human consciousness and performance. On the Makes Sense Podcast, we acknowledge that it's who you are that determines how well what you do works and that perception is a subjective and acquired taste. When you change the way you look at things, the things you look at begin to change.     ►Follow the Dr. JC Doornick and the Makes Sense Academy: Instagram: / drjcdoornick   Facebook:  / makessensepodcast   YouTube:  / drjcdoornick   Join us as we unpack and make sense of the challenges associated with living in a comparative reality in this fast-moving egocentric world.    MAKES SENSE PODCAST SUBSCRIBE/RATE/REVIEW & SHARE our new podcast. FOLLOW the NEW Podcast - You will find a "Follow" button top right. This will enable the podcast software to alert you when a new episode launches each week.  Apple: https://podcasts.apple.com/ca/podcast/makes-sense-with-dr-jc-doornick/id1730954168 Spotify: https://open.spotify.com/show/1WHfKWDDReMtrGFz4kkZs9?si=003780ca147c4aec   Podcast Affiliates: Kwik Learning: Many people ask me where i get all these topics for almost 15 years? I have learned to read at almost 4 times faster with 10X retention from Kwik Learning. Learn how to learn and earn with Jim Kwik. Get his program at a special discount here:  https://jimkwik.com/dragon    OUR SPONSORS:  Welcome to the Makes Sense with Dr. JC Doornick Podcast: This podcast covers topics that expand human consciousness and performance. On the Makes Sense Podcast, we acknowledge that it's who you are that determines how well what you do works and that perception is a subjective and acquired taste. When you change the way you look at things, the things you look at begin to change. Welcome to the uprising of the sleepwalking masses. Welcome to the Makes Sense with Dr. JC Doornick Podcast. - Makes Sense Academy: A private mastermind and psychological safe full of the Mindset, and Action steps that will help you begin to thrive. The Makes Sense Academy. https://www.skool.com/makes-sense-academy/about  - The Sati Experience: A retreat designed for the married couple that truly loves one another yet wants to take their love to that higher magical level where. Come relax, reestablish and renew your love at the Sati Experience. https://www.satiexperience.com   

What happens when you walk into a workplace filled with chaos? In this episode, Nicole sits down with the powerhouse author, leadership expert, and former deputy mayor, Irma J. Neal, for a jaw-dropping conversation about Leading in Chaos — the title of her book and the essence of her leadership journey.Irma shares real, raw stories from her time leading a government department in Washington, D.C. under extreme dysfunction—and how she brought it back to life with structure, empathy, and fearless leadership. From handling fish-frying, gossiping, couch-surfing chaos to confronting political pressure and addiction in the workplace, Irma drops 20 powerful management insights you won't want to miss.Key Highlights from this episode:[00:03:04] – Why every leader should lead with love, empathy, and vision[00:09:13] – How there's always somebody who is benefiting from the chaos of a dysfunctional workplace[00:14:05] – Why administrative assistants are your most powerful allies in navigating organizational power[00:32:18] – How coaching misfits into becoming strong contributors pays off big[00:41:22] – Just because you solved a problem once doesn't mean it won't returnIrma's book: Leading in ChaosFREE RESOURCE: Self Assessment for a Thriving WorkforceConnect with Irma:website: www.onyx2rise.comLinkedIn: https://www.linkedin.com/in/irma-j-neal-082739118/Instagram: https://www.instagram.com/leadinginchaos/FB: https://www.facebook.com/LeadingInChaos/Also mentioned in this episode:Life's Little Instruction Book by H. Jackson BrownWho Moved My Cheese? by Spencer Johnson, MDDon't Forget:Like what you heard? Leave us a 5-star review and drop a love note for Irma in the comments!Listen today at vibrantculture.com/podcast or your favorite podcast platform!Learn more about Nicole Greer, the Vibrant Coach: https://www.vibrantculture.com/

We fully recognise that you don't learn to coach by reading a book; you have to practice coaching to improve your craft. However, we have both read a vast array of coaching books and have another sizeable collection on our Kindles, waiting for us to find the time to explore. We also have our favourites that we continue to dip into to remind us of theories, tools and techniques that we have encountered. In addition, we love a good book recommendation, and are often asked for them by our trainees. So, in this episode, we are exploring some of the books that could be added to your ‘to be read' list, in relation to different coaching approaches - and we throw in a few extra tombs that aren't really coaching books, but we love them!   Resources: How To Coach by Bob Thomson https://www.waterstones.com/book/how-to-coach-first-steps-and-beyond/bob-thomson/9781526484789 Time To Think; Listening to Ignite The Human Mind by Nancy Kline https://uk.bookshop.org/p/books/time-to-think-listening-to-ignite-the-human-mind-nancy-kline/355555?ean=9780706377453 Solution Focused Coaching in Practice by Bill O'Connell, Stephen Palmer, and Helen Williams https://www.routledge.com/Solution-Focused-Coaching-in-Practice/OConnell-Palmer-Williams/p/book/9780415447072?srsltid=AfmBOoptL9YtDyG1IIbQoWoJGMjsXcLttj57nYnBAkZnyrd4MKv5Mwh3 Positive Psychology Coaching in Practice Edited by Suzy Green and Stephen Palmer https://uk.bookshop.org/p/books/positive-psychology-coaching-in-practice-suzy-green/3996488 Positive Psychology: Theory, Research and Applications by Ilona Boniwell and Aneta D. Tunariu https://uk.bookshop.org/p/books/positive-psychology-theory-research-and-applications-ilona-boniwell/371360 Cognitive Behavioural Coaching Techniques For Dummies by Helen Whitten https://uk.bookshop.org/p/books/cognitive-behavioural-therapy-for-dummies-3rd-edition-r-willson/170340 Transactional Analysis Coaching; Distinctive Features by Karen Pratt https://uk.bookshop.org/p/books/transactional-analysis-coaching-distinctive-features-karen-pratt/4842715 The Fertile Void; Gestalt Coaching at Work by John Leary Joyce https://uk.bookshop.org/p/books/the-fertile-void-gestalt-coaching-at-work-john-leary-joyce/1985723 Coaching Presence; Building Consciousness and Awareness in Coaching Interventions by Maria Iliffe-Wood https://www.koganpage.com/hr-learning-development/coaching-presence-9780749470579 Presence;Bringing Your Boldest Self to Your Biggest Challenges by Amy Cuddy https://uk.bookshop.org/p/books/presence-bringing-your-boldest-self-to-your-biggest-challenges-amy-cuddy/1304609 Who Moved My Cheese by Spencer Johnson https://uk.bookshop.org/p/books/who-moved-my-cheese-dr-spencer-johnson/2195963 Agile Resilience by Tom Dillon https://uk.bookshop.org/p/books/agile-resilience-the-psychology-of-developing-resilience-in-the-workplace-tom-dillon/6353503     Enjoy the podcast? If you're enjoying the podcast it would be great if you left us a review here or wherever you listen to your podcast.   Contact Details Find out about our Doctors' Transformational Coaching Diploma Connect with the hosts: Tom: www.linkedin.com/in/tomdillondoctorstranformationalcoachingdiploma/ Email: tomdillon@yourcoachingjourney.co.uk   Helen: www.linkedin.com/in/helenleathers/ Email: helenleathers@yourcoachingjourney.co.uk   Follow ‘Your Coaching Journey' on Instagram or Linkedin: www.instagram.com/yourcoachingjourney/ www.linkedin.com/company/your-coaching-journey/   Do You Have a Question? From time to time we will have an episode where we answer listeners' questions about coaching.   If you have a question, please send it to us using one of our email addresses above and you may get a mention in a future episode. (If you want to remain anonymous, that's absolutely fine, just let us know)

Peaks and Valleys: Making Good and Bad Times Work for You by Spencer JohnsonSend us a text

John talks to Heather Younger — CEO of Employee Fanatix, 2-time TEDx speaker, attorney, workplace culture expert and speaker, best-selling author, host of the Leadership with Heart Podcast, wife, and mom of four. Heather's new book, The Art of Self-Leadership: Discover the Power Within You and Learn to Lead Yourself, was released on February 11, 2025. Listen to this episode to learn more: [00:00] - Intro [01:34] - Heather's bio [04:19] - Heather's new book: The Art of Self-Leadership [06:55] - Caring leadership umbrella and how self-leadership fits into it [08:54] - Who The Art of Self-Leadership book is intended for [10:53] - Convincing unaware leaders that they need self-leadership to be effective [12:53] - Why you should always buy multiple copies of a book [15:36] - Tip for those with no budget for books [17:19] - Why Heather wrote the book [22:01] - People who give advice on something they have never done [25:02] - The struggle with perfectionism and how to overcome it [29:23] - Tips for discovering and leveraging your strengths [31:04] - Why self-understanding matters [33:02] - No one cares about a business more than the owner [34:01] - Heather's unique fashion style [36:43] - Best way to connect with Heather [37:15] - The best and worst things about being a speaker [38:27] - How Heather keeps work and home life in harmony [39:53] - Closing remarks NOTABLE QUOTES: "It's really impossible to lead other people well if you can't lead yourself well first." "Stop waiting, for goodness sake, and begin to lead yourself. No one's coming to save you, no one's coming to open a door for you — you need to lodge it open just the way it is." "We all have to go through the fire, we all have to hit the wall, in order to see that being stuck is not a fun place." "Caring leadership is showing concern and kindness for those who look to you for guidance." "We can't grow from a place of not knowing. So, that's why self-understanding is important." "Nobody else is going to be there to advocate for you as much as you will for yourself. This is where self-leadership is at. How much do you own yourself in your journey?" "The difference between progress and perfection is grace, too. To feel like we insert grace into the process because we know we're not going to be perfect, and we know that we're human in regard." "The best part of speaking is meeting people. The worst part is not knowing where you land with them." BOOK MENTIONED: Who Moved My Cheese? by Spencer Johnson, M.D. (https://a.co/d/5ZwiLgh) APP MENTIONED: Hoopla https://www.hoopladigital.com/   USEFUL RESOURCES: https://relationshipsandrevenue.libsyn.com/episode-139-heather-r-younger  https://heatheryounger.com/ https://employeefanatix.com/ https://www.linkedin.com/in/heatherryounger/  https://www.instagram.com/heatherryoungerofficial/   https://www.facebook.com/hyounger2 https://x.com/HeatherRYounger https://www.youtube.com/c/HeatherRYounger-EmployeeLoyalty-LeadershipExpert Leadership with Heart Podcast (https://tinyurl.com/LeadershipWithHeartPodcast) The Art of Self Leadership: Discover the Power Within You and Learn to Lead Yourself (https://a.co/d/icZ8old)  The Art of Caring Leadership: How Leading with Heart Uplifts Teams and Organizations (https://a.co/d/32mLJkL)  The Art of Active Listening: How People at Work Feel Heard, Valued, and Understood (https://a.co/d/eH6S1db)  Leading with Purpose: The Ultimate Masterclass Workbook (https://a.co/d/25k823o) The 7 Intuitive Laws of Employee Loyalty: Fascinating Truths About What It Takes to Create Truly Loyal and Engaged Employees (https://a.co/d/73utzmw) CONNECT WITH JOHN Website - https://thejohnhulen.com    Instagram - https://www.instagram.com/johnhulen    Facebook - https://www.facebook.com/johnhulen    X - https://x.com/johnhulen    LinkedIn - https://www.linkedin.com/in/johnhulen    YouTube - https://www.youtube.com/channel/UCLX_NchE8lisC4NL2GciIWA    EPISODE CREDITS Intro and Outro music provided by Jeff Scheetz - https://jeffscheetz.com/ 

In this episode of Don't Waste the Chaos, Kerri Roberts sits down with Karen Brooks, a seasoned LCS and advocate with over 20 years of experience working with at-risk teens and families. Together, they dive deep into the nuances of stress and anxiety, exploring how these challenges affect both teens and parents. Karen shares her expert insights on the impact of societal changes like technology and remote work, practical strategies for managing stress, and how open communication can build resilience. Tune in to Hear: -The key differences between stress and anxiety and how they manifest in the mind and body -The interplay between parental stress and teen anxiety -Practical stress management tips -How to foster open communication and create a home or work environment that reduces stress and builds resilience Resources mentioned: Try Magicmind, the productivity elixir Kerri swears by: https://magicmind.com/kerriroberts to get money off your first order. Looking for a new daily vitamin? Get GEM: go to dailygem.co and use code GEM-A-KERRIROBERTS for money off your first order. Books referenced [in Kerri's Amazon store]: Who Moved My Cheese by Spencer Johnson https://amzn.to/4gHMZ9y Connect with Karen and Guided Growth Teen Coaching https://www.linkedin.com/in/karen-brooks-guidedgrowth/ And don't forget the DARE Method for managing anxiety: D - Diffuse A - Allow R - Run Toward E - Engage Join our weekly newsletter: HR and Operations insights for business professionals: https://www.saltandlightadvisors.com/contact Women looking to expand professionally and personally: https://www.saltandlightforwomen.com/contact Connect on IG: https://www.instagram.com/saltandlightadvisors https://www.instagram.com/saltandlightforwomen https://www.instagram.com/dontwastethechaos Check out Don't Waste the Chaos on YouTube: https://youtu.be/Ikyi0-jxcAI?si=7eR8I6YZll-lYI7i Visit our website: www.dontwastethechaos.com Don't Waste the Chaos, Embrace It!

In this BOOK REVIEW episode of The Impact Farming Show, Tracy dives into Spencer Johnson's thought-provoking parable, Peaks and Valleys: Making Good and Bad Times Work for You—At Work and in Life.  Tracy unpacks the timeless wisdom in this powerful book that teaches us how to stay calm, find success, and maintain peace, even in the most challenging times. This book is especially relevant to the farming community because of its exploration of life's cyclical and unpredictable nature—much like agriculture itself. Farming is a business where you can pour your heart/blood/sweat/tears into your year, invest your best efforts, and yet, external factors like weather, market conditions, policy, and other uncontrollable variables can completely disrupt the outcome.  Peaks and Valleys offers valuable lessons on how to manage these unpredictable highs and lows, and turn even the most challenging moments into opportunities for growth and success. About The Book In Peaks and Valleys, a young man struggles through the lows of life in a “valley” until he meets a wise old man living on a mountain peak. Through their conversations, the young man learns how to apply the old man's principles to transform his life and work, no matter what the circumstances may be. It's a brilliant reminder that success and happiness are not defined by the peaks or valleys themselves, but by how we approach them. Key Takeaways: The metaphor of "peaks" and "valleys" to describe life's high and low points. How to stay calm, focused, and successful during tough times. Practical tools to shift your mindset from struggling in a "valley" to thriving on a "peak." The power of perspective and the importance of applying principles to everyday challenges. Why Spencer Johnson's timeless wisdom remains incredibly relevant, especially during uncertain times. If you're going through a tough time on the farm, at work, or in your personal life, remember that there are professionals available in all areas to offer support.  Additionally, Peaks and Valleys is an excellent and quick read that could serve as a balm to your troubled mind, offering valuable insights on navigating both the highs and lows with greater calm and clarity. Thanks for tuning in friends, Tracy ============================ Resources Mentioned: Peaks and Valleys: Making Good and Bad Times Work for You—At Work and in Life by Spencer Johnson https://www.amazon.ca/Peaks-Valleys-Making-Times-You-At-ebook/dp/B003E8P9EM Join the conversation: If you've read Peaks and Valleys, Tracy would love to hear your thoughts. How have you applied the book's teachings in your own life?  Share your experiences with us on social media or leave a comment! Subscribe: Don't forget to subscribe to The Impact Farming Show for more insightful book reviews, tips, and strategies to help you thrive in both your personal and professional life.

Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers. Your host is Paul Marden.If you like what you hear, you can subscribe on iTunes, Spotify, and all the usual channels by searching Skip the Queue or visit our website SkiptheQueue.fm.If you've enjoyed this podcast, please leave us a five star review, it really helps others find us. And remember to follow us on Twitter  or Bluesky for your chance to win the books that have been mentioned in this podcast.Competition ends on 5th February 2025. The winner will be contacted via Bluesky.  Show references: Website: https://www.agility-marketing.co.uk/https://www.agility-marketing.co.uk/service/digital-advertising-survey/LinkedIn: https://www.linkedin.com/in/liz-dimes-agility/LinkedIn: https://www.linkedin.com/in/anitaagility/ Liz Dimes is a Digital Marketing Director for visitor attraction specialist, Agility Marketing and the lead behind their digital advertising and conversion optimisation strategies. She boasts over a decade of experience in delivering tangible results. With a relentless drive for results she has steered impressive returns for clients across the attraction industry. Anita Waddell is MD and founder of Agility Marketing, visitor attraction marketing specialists.  Anita has been a Visit England judge, currently sits on the BALPPA Management  Committee and looked after the National Farm Attraction Network during Covid.Anita fell in love with the sector during her first ever marketing role at London Zoo.   Having always worked in the attraction sector, she founded Agility at the start of the millennium.  In total, across her career she has worked with over 70 attractions.With a passion for digital and data driven marketing, she adores seeing clients get results and enjoys mentoring her team to deliver winning campaigns. Transcription:  Paul Marden: Welcome to Skip the Queue, a podcast for people working in and working with visitor attractions. I'm your host, Paul Marden. For many regional attractions, the Head of Marketing is a one person marketing machine expected to be all over digital, email, social and out of home advertising. In today's episode we're joined by Anita Waddell and Liz Dimes from Agility Marketing who'll be sharing insights from their attraction marketing academy to help power up your marketing in 2025. After starting her career in attractions marketing at London Zoo, Anita has run Agility Marketing for over years, working with clients like Camel Creek and Blackgang Chine. Liz is the expert behind Agility Marketing's digital advertising and conversion optimization strategies, having found her love for visitor attractions when joining Agility in 2017. Paul Marden: Liz, Anita, welcome. Skip the Queue. Anita Waddell: Thank you. Liz Dimes: Great to be here. Paul Marden: So this is not our first episode of the new year, but it's the first episode we're recording in the new year. And as I was saying before we started, my rule is that I can still say Happy New Year up until the end of January as long as it's the first time I've said Happy New Year to somebody. So Happy New Year to both of you. Liz Dimes: Happy New Year to you. Anita Waddell: Happy New Year. Paul Marden: As you know, we always get started with an icebreaker question. So I've got a couple of little icebreakers for you and they are topical, relevant to where we are right now. So I'm going to go with Liz. Which is better, Christmas Day or New Year's Day? Liz Dimes: Christmas Day. Although I must admit I prefer the run up to Christmas than the actual day. Paul Marden: Oh, okay. So it's the excitement of going out and doing all the prep and the present wrapping and yeah.Liz Dimes: Christmas trees, pretty lights, shiny things. Excitement. But yes, I think I'd definitely choose Christmas Day over New Year's Day. Paul Marden: It's funny, isn't it? Because we'll split. I'm definitely Christmas. Much more Christmas than New Year's. I'm quite happy on New Year's to be sat watching hootenanny on telly while I'm going out and doing a big go out and party with lots of people. Liz Dimes: But absolutely, I agree.Paul Marden: my age, but there we go. Anita, do you chuckle the Christmas decorations and the lights into a box and throw it into the loft or are you Ms. Neat and everything is neatly folded and packaged away ready for future Anita to thank you and be able to do everything easily next week? Anita Waddell: I would love to say I was the latter, but having done that on Sunday, I think it's more about getting them away in a box and deal with the problem next year. So, yes, so, yeah, I aspire to be the neat queen, but unfortunately it is just, yeah, time takes its toll and it's a matter of getting the job done. Paul Marden: There's a real spread in our house. Mrs. Marden is tidy it away as fast as you can. I will sit there literally for hours straightening all of the out and making sure that it's right. And then next year you can figure out who was responsible for the packing away because you could just see it straight in front of you. Liz Dimes: I saw a recommendation the other day, actually, that you should put sort of £20 or something in with your Christmas decorations so when you get them out next year, you can buy yourself a takeaway while you're sorting them out from last year's. You. I didn't do it, but I thought that was a brilliant idea. Paul Marden: So I came back to work on Monday and I went. All the stuff from the office was all packed away and I went to put it in the storage locker and we share our storage with the building owners and I just found the Christmas tree stuck in the cupboard fully decorated and I think, is that really putting the decorations? Is that really taking it down? Have you broken the rules or is ihat really a cunning plan?Anita Waddell: That's one way of doing with it, isn't it? Definitely. Paul Marden: Exactly. Look, we have got lots to talk about, but first tell me about yourselves and tell me about your background. Anita, tell me a little bit about you. Anita Waddell: I suppose visitor attractions has always been my thing, ever since my first marketing job, which was at London Zoo many years ago, I caught the bug really. But I suppose I was at London Zoo. I was very. They weren't in the strong financial situation, so there was actually a recruitment ban. So I was a young aspiring marketeer who joined the company. And as everybody who was experienced and worried about their own career path left, I just absorbed their role. So over the spate of three years I had a huge amount of experience and from there then left to become a marketing manager of a much smaller attraction. Anita Waddell: And having doubled their numbers from, you know, up to over 200, 000 over a year, I suddenly thought, hold on a minute, I actually, this is really fun industry and something that's actually, I can do okay. So from there I went on and ended up working for an agency myself who were specialists in visitor attractions. And then 20 years ago I thought, “Well, hold on a minute, maybe I should try this for myself. Maybe I can have my own agency.” I thought, “What's the worst that can happen?” I just have to go back and do the day job again. So over those years more people have joined me. I've got three cracking directors, really good senior leadership team and Agility now is a visitor attraction marketing agency. Paul Marden: Amazing. How about you, Liz, how did you get into this industry? Liz Dimes: Well, I started in a very different interest. I did an automotive and I started doing more PR than marketing definitely, but it just wasn't. I enjoyed it a lot and I learned a lot about cars but it wasn't really my passion so I sort of left and thought I'm going to try something else. I was more interested in learning about the digital marketing as that was really starting to kick off in the world at that point. So I got a digital marketing role at a business school which was near to where I live, which is very different. And I really started to get the bug for the digital marketing aspect and just in general enjoyed learning more and more and more about that. Liz Dimes: But the whole sort of B2B business school side, little bit dull for me if I'm totally honest. So. And actually that business all got sold to another one so I was made redundant at that point. So it gave me a little bit of a chance to sort of sit back and go, right, what do I actually want to do? And digital marketing was definitely the thing, particularly sort of paid advertising for me. And that's when I found Anita and Agility Marketing and they happened to have the perfect role for me and that was in 2017 and then just loved the industry very quickly from joining and sort of have no intention of ever leaving it, to be honest. Paul Marden: It's super fun, isn't it? It's fun doing the marketing thing that we do in this particular space because it's all about helping people to enjoy themselves. Liz Dimes: So what could be more fun and families and I have a, I've got a five year old so I really in that moment at the moment, I'm my own target audience at the moment, which is always nice. Paul Marden: Yeah, absolutely. So one of the things that Agility has recently done is set up the Attraction Marketing academy and I think today we're going to talk, not talk about that, but we're going to talk about some of the stuff that you cover in that academy. So why don't we just start by telling listeners a little bit potted understanding of what the Academy actually is so. Anita Waddell: I mean the Academy is what it says on the ting. It's a marketing academy for visitor attractions and it actually, the re. Where it came from was out of COVID Some obviously don't want to go back to Covid ever again. But during that time everyone was in survival mode and they really shared, they collaborated, they did everything they could to work with each other and once life got back to normal a bit more, that collaboration stopped. There wasn't the need for it but we really enjoyed sharing all of our knowledge and expertise during that time. So the Academy was really has really been born to allow us to continue to do that. So it is a visitor attraction masterclass I suppose. So we have pre recorded content, we have fresh content through live sessions monthly. Anita Waddell: We have ask me anything clinics so people can, our members can jump on board and say, look, you know, actually we had a brilliant ask me anything clinic in December where they were, were talking about events for one particular member for the forthcoming year and there were loads of fresh ideas that came out of that for her. So it is really providing that mentoring but also that detailed knowledge and expertise which all attractions, if you're a one man band, you don't necessarily have, you're having, you know, you have to be jack of all trades. So. So we're a helping hand really. Paul Marden: Yeah. I think it's really interesting, isn't it, that many of the attractions that we deal with are massively well known brands but actually when you look at the team behind it, they are more like a small business or small to medium sized business. They often don't have massive teams even though they're brands has massive recognition and you can often be quite surprised, can't you, that it is this kind of one person marketing machine at the centre of what is a really well known brand. It's quite surprising sometimes and I think the more we can do to support those people the better really. So why don't we delve a little bit into some of the stuff that the Academy covers and then we can talk a little bit about some of the ways that marketers can help improve their outcomes for this year ahead. Paul Marden: So one place to start is always about benchmarking. This is something that at Rubber Cheese we find really interesting and we care a lot about with our Rubber Cheese survey. But I think benchmarking and understanding where you are against the competition is not competition against the rest of the sector. I should say is really important because you can understand what good and bad is can't you? And this is something that you guys care quite a lot about as well, isn't it? Liz Dimes: Absolutely. It's really at the heart of everything we do for our clients. We benchmark with the industry. That's the brilliance really for us of working solely in the visitor attraction industry. We can really see what's the good, bad and ugly of all things marketing within that industry. So we recommend that you'd benchmark everything really. But obviously it depends on what you're doing. So you'd benchmark your socials, your emails, your website performance, your reviews, your paid advertising results, just anything you, anything that you collect data on for you. If you don't know whether that's good or bad, how do you know what you're looking at really with your data? Liz Dimes: So  you might see that this year you were 2% up on your last year's results and think, great, but if everyone else is 10% up, then actually maybe there's something key in there that you're missing that would really be a quick fix for you to do. And without knowing that it's impossible to do that, it really, I mean, the majority of the benchmarking we do is digital advertising because that's, it's 70% of our work for our clients. But as say we do benchmark across everything and by benchmarking we know that we can ensure that we're optimising well to make sure that we're achieving the best results possible for all our clients. And at the end of the day that's what we're here for and that's what we all do. Liz Dimes: I'm going to push this over to Anita a little bit, but it's because benchmarking is such a key thing for us. We've actually got a new initiative we're announcing now in January. So I'm going to let Anita do that. Paul Marden: Oh, come on then. Drum roll, Anita. Anita Waddell: Okay, so this spoilers. The inspiration of this came from Rubber Cheese and your website benchmarking for the visitor attraction sector. And we benchmark all the time. But actually we know that we work with 15 to 20 attractions across the year. But you know, the attraction sector is so much bigger. And what we wanted to do was launch an industry wide survey on digital advertising so people can identify how big their budget should actually be for digital advertising. What performance, what click through rate, what cost per acquisition, what cost per click is actually good and average across all of the platforms. For example, we know in our business a lot of our clients will use the Google search, Google performance match, Meta, TikTok. Anita Waddell: But we also know that when we start working with some attractions, they're only using Meta or they're only using Facebook. And so it's really just taking a broad brush of the sector to actually understand what is happening out there across whether it be theme parks, whether it be a heritage attraction, whether they're a zoo. Just a broad brush to really give something back to the sector. Like you've done with Rubber Cheese. Really. Paul Marden: I think it's so important, isn't it? Because paid advertising can be a bit scary for some people because it feels a little bit like you're gambling or it feels like a fruit machine. But I always think that it's a fruit machine where you can figure out the odds. And once you figure out the odds, you just have to decide how much money you can pump into the top of it and magically at the bottom money comes out in relation to the odds that you've calculated. But if you can across the sector. Anita Waddell: Yeah, exactly. I mean, the beauty of digital advertising is that it is, you know, there is a system and a process to it. So you know that you've got to get people to your website. You know you've got from the website, you need to get into your landing page at every stage of the journey. Coming back to benchmark working, you can identify what is working well and what actually can be tweaked to optimise it even further. And we've got clients now after Covid, there was with that when we focused purely on. Well, actually to be honest, during COVID there wasn't a lot of marketing going on at all because people were so desperate to get out the organic, social and email marketing could just cope with it. Anita Waddell: But then people came back and they started to do a lot more out of home. But now we're finding clients are actually saying this year in particular with the increased costs in the budget. Sure. We know we get a lot of, we know we get a lot from digital advertising. Shall we actually reduce our home budget and put more into digital advertising because it's more measurable and that confidence can be given. Paul Marden: We've all only got limited budgets and it's all about deciding where the best place to spend your money is. So, yeah, we'll come back to this benchmarking point a little bit later, I think, because I think is really important. But let's dive into some of the channels that marketers can use and talk about some tips and tricks across each of the channels. Maybe should we start with social? Is it important top attractions? I think you've already answered that. But how important? Liz Dimes: I guess I think it's very important. I think we all know that's where people spend their time at the moment. Depending on who you're. Because in general as a sort of blanket, a lot of the target audience for all attractions is very similar. But depending on where you are you a tourist destination, are you more of a regional destination, are you a heritage site, are you a zoo? It will depend. So. But most of those audiences are spending a lot of their time on socials. But because of that and because everyone knows that their concentration is much less, your competition is much higher. But you see, but you got to be there. If you're not there, you're not in with a chance. So it is, it's incredibly important and I think it's about what should your focus be. Liz Dimes: So actually if you are a one man band and you have a certain amount of hours in the day to do it, what are you going to focus on? Maybe pick two or three. So if you are going to pick two or three, I think at the moment you would pick Instagram, TikTok and Facebook, still. I know we all think Facebook is disappearing, but the grandparents take their grandchildren on these days out. Paul Marden: Exactly. And that landscape of the different social platforms was stable for a very long time, wasn't it? But it's changing quite a lot. So should you be on Twitter? Is it a scary place to be now? Should you be on Bluesky? But, but in you're saying TikTok still, Facebook, Instagram, those are the key places that you should be focusing attention. Probably. Liz Dimes: Absolutely. I think if you've got extra time, if you have extra resource, then absolutely test those extra platforms out and see where you've got. But actually if you're, if your time is limited, then focus on doing the best for the top platforms of where your audience are. And at the moment we believe, and all the data believes for that for our audiences it's Facebook, Instagram and TikTok. Paul Marden: Yeah. And, and what are the basics that you've got to be covering there? What should they be posting about? To be able to kind of meet the bar. Anita Waddell: I feel the key with social media is that you know you can, it's got to convey a message that is going to provide overall reason to visit. So you need to get your planning right. And so yes, you want to have different formats and you want to make the posts are not wallpaper posts and you want to make sure that the post you're saying are said. You know, the same message is said in three or four different ways but ultimately you know, you're trying to stimulate an action and whether that's just engagement at this stage, you know, people aren't necessarily going to visit immediately after seeing a post but if they engage then see more posts and over time when they do want, they do want that day out, you'll be in their, in their top of mind. Anita Waddell: So I think the key we always say is like no, make sure you get your planning right. Your, your commercial messages in January are going to be totally different to your commercial messages in Summer or Easter when you know, in January you might be thinking about we've got, we need a value, a volume driver promotion because people haven't got any money. We want you Season passes are always sold in the first few months of the year. So you want to make sure you've got some promotion, you've got your season pass messaging out there. So it is, you know, make sure you've got your planning and messages right and from there you can then be creative as you like. But you've got to make sure that you're saying the right thing. Paul Marden: Let's follow that thought. What are the special little sprinkles that people could do this year to really energise their social media? What is it that they can do to inject that creativity? Anita Waddell: I think different formats, I think, you know, you can say the same thing, overlook different formats to really make them zing. Liz Dimes: One of the things we're really seeing good trends on and again this does depend on who you have in your team. But if you've got a member in your team who is willing to be on camera and is entertaining, is witty, can be a bit different. There's, there's a few attractions that are doing this really well already. But if there's something about. So we all talk about user generated content and absolutely you should be sharing user generated content. You should be making your most of your micro influences and your. All that kind of thing. But actually there's sort of EGC which is Employee Generated Content as well. And I think a bit of behind the scenes is still works well. Liz Dimes: A bit of witty content from someone and if you' the right person who's willing to do it and has the great personality and is happy to be on screen, then please take advantage of that person. Really, please use it. Because also they'll probably really enjoy it. I mean, there's a number of attractions where I know because we've spoken to them, where they're sort of bit famous. So yeah, people go round, go and they spot them and they want to go and say hi to that person and that. And if it's the right person who's comfortable with that, they really enjoy that. Yeah, so if you've got that person, go for it. That's a real, it's a real trend at the moment that's working well. Paul Marden: Okay, let's move channels then. Let's talk about email marketing because interestingly, in the Rubber Cheese survey this year, the data that we had showed that this was the weakest source of leads for attractions. Now, as I always say when I talk about our data, you know, there's statistics involved and you know, what we know is about the data set that is in front of us. It's not always completely reflective of the entire sector. So is that illustrative of what you guys see as well or is it more effective than that for you? Anita Waddell: I think I would say that we measure our email marketing. We put UTM codes on all of our links so we can actually track effectively. I would probably say they're not seeing it either because they're not tracking it effectively and UTM codes are so easy to set up these days or they're not. You know, the end of the day, the emails is a channel of communication. So if your email says exactly the same thing every single month, you just need to, with your, with your programming. And I think programming is going to be such a big thing, continue to be such a big thing this year. You need to really stimulate that repeat business. Really stimulate, give people a reason to revisit it. Your email marketing needs to be saying something different every single time. Anita Waddell: Otherwise people will just get bored with it. So I would say it's those two things. Paul Marden: Yeah. So it's all about keeping the faith. It is a valuable channel. You should focus on it. But you need to be able to have all of the tracking in place so that you can attribute the leads to that source and then a decent story to tell that's going to engage people. Anita Waddell: The only other thing I would say is that, and I don't. I think most people have got their heads around this now. But GDPR, when it came out, everyone was terrified of not getting, you know, you can only email people if you get an opt in. Well that's correct. That's one method of consent. But with legitimate interest, if they visited you already then you've got a reason to remarket to them as long as your Privacy Policy is correct and you've your, your everything else. So I think that's why some people go out. Some people are, we're amazed when we start conversations that they still are asking people to opt in and not using legitimate interest. So that could be another reason why in your survey results they were a bit skewed. Liz Dimes: I think there's quite a bit of scaremongering out there a little bit with email marketing at the moment because Apple are, they have updated their privacy settings a while ago which means that effectively when you're looking at your email results anything that's gone into an Apple mail will be marked as open even if it's not. So effectively your open rates are a little bit pointless since that update. So what's important to look at is your Click Through Rates because then you know those people have opened it and then how many have clicked through. Which is why the UTM codes are particularly useful because that helps with that. The other thing that Apple are doing at the moment is they're suggesting they're going to start the sort of promotions tab. I can't remember what their terminology is. Liz Dimes: Like you have in your Gmail when you log on your laptop, on your desktop as opposed to in your phone. So that will affect, that absolutely will affect email marketing. But what it will affect is email marketing that isn't tested, updated, optimised and tried and best. So if you do just keep doing what you're doing. Absolutely. Your email marketing is gonna, you're gonna lose on that. Paul Marden: So good email marketing is a worthwhile thing to do. Liz Dimes: Absolutely. And it is about testing because actually one of the things that we don't know yet because it's not happened yet but one of the things that might work is by making sure, rather make sure you're not sending from a no reply or admin at or an info at send it from a person's email that's less likely to be marked as spam or promotions. So all these things are as these updates come through test if suddenly you see a massive drop off in your click through rate, something's happened. Try something different on the next go. Paul Marden: Yeah. Liz Dimes: So I think, I imagine people are worried about whether Email marketing is going to continue to work and there probably will come a time when it doesn't. But at the moment I think it's still an important part of the mix. Absolutely. Anita Waddell: I think for Life Stage as well, it's worth taking it into account because there's some real hard data that's come back which suggests that the younger audiences are not using email marketing anymore. And I think that's really, that's quite true. But that is that Life Stage or is that young people? And I think that will play out because when people get into the office world, the world of work, they start using email a lot more and they become more familiar with it. So I don't know if it's Life Stage or if it's actually happening. We work with Tullis and Tully's obviously run a lot of brands which are aimed at sort of a 20 to 30 year old market and one of their biggest drivers is still email marketing. Anita Waddell: So I think, yeah, I think, but I think as Liz said, measure, optimise, test, do all of that and it should still deliver. Paul Marden: Good. Let's cut to the web. What are the problems with websites that you're seeing for regional attractions at the moment? Liz Dimes: One of the things we see quite a bit is that people who look at their own website as them, not as their customer. So they'll look at their website on their laptop. Their customers are not looking at their website on their laptop. They will look at it as someone who already knows the product, who. And even if you think you're not, your unconsciousness does know. So I mean, the average for visitor attraction websites is that nearly 90% of your sessions are happening on a mobile. So if you are ever looking at your own website, please look at it on your mobile. It's so easy to go, “Oh, I'm on my laptop because I'm doing my admin work right now and my admin work includes. I'm going to have a quick look at our website.”Liz Dimes: If you are going to do it on your laptop, press F12 please, because if you press F12 on your PC, you'll be able to look at it as a mobile. It won't be quite exactly what it is in as a mobile, but it's a good go. Not everyone knows about F12, so hopefully that helps a few people. But I think that is a real, it's a real key thing that we do find that some people tend to look at their own website not as a customer. So really think about it. Liz Dimes: If you are, say your key audience is a 35 year old mother of two, one has a toddler and one is a school child, put yourself in that place or ask do you know someone, one of your friends, that audience, ask them to go through your website blind and is your customer journey working? Do they immediately understand what you are? Can they quickly find out your opening times? Can they quickly find. If you have parking, can they quickly book? Is the booking, is the. Is the push through to booking which at the end of the day is the ultimate goal for pretty much everyone. Really, really think about it as your customer. And I think sometimes that's really difficult to do when you're so ingrained in your own attraction. Paul Marden: I can't stop myself grinning like a loon. You're talking about my life. This is the conversation I have over and over again. User testing. That's one of the questions in the survey that always blows my mind. How few people do user testing and how few people do user testing on a mobile and putting themselves into the shoes of their customers. I don't care if you like your website or not. I care whether your customers can do what they want to do. That's the only thing I care about. That's a bit untrue. I'm playing to the audience a little bit. Liz Dimes: But no but it is so true. And I think there are. If you can't, there's ways you can look at it from a more sort of data perspective. If you're a data person in your. I know people are still getting their heads around GA4 and to be honest, so am I. Even though I'm in it all the time because they change it every five minutes, hate it and you have to build a lot of it yourself. But there are a lot of positives of GA4 as well. You can see relatively simply how many people are going from your homepage or your landing page or your event page, whichever page you want to look at. Liz Dimes: If you want them to go to your ticketing site because most people use external platform ticketing sites, what percentage are landing on that page and going where you want them to go. Now it will be a low percentage always, even if you've got a really good system because they will want to find out more on different things and in lots of ways you want them to. But actually if you've got a return visit on your website, really that's when they should be booking. They've had a look, they found out where you are, they've talked to their friends on WhatsApp. Yes, that is one of the key options. Can they really quickly get to your booking site and book have a look at that data? If you can. Liz Dimes: And if it's really low, maybe you haven't got the right call to action buttons on your page or they're not as obvious as you think they are because maybe you're looking at it on a desktop rather than a mobile. Paul Marden: Amen. Liz Dimes: Good. Oh, I'm pleased because you're the number one expert in the website, so I'm glad you agree with me. But there's. Yeah, there's lots of things, there's lots of quick wins by just having a look. Paul Marden: Right, let's just very quickly touch on some of those then. So what are the quick wins that people can do with their websites right now that is going to turn it into a lead generating machine for them? Liz Dimes: What is your load speed? Are people bouncing off because you're not loading quickly? If it is low, do something about it. What are your call to actions? Are they obvious? Are they clear? Have you chosen one key call to action per page? Don't confuse your customer. Their attention span is really low. Does it show off what you want it to show off? Those are the top three things I would say look at. Anita Waddell: The other thing I would probably add to that is look at your home page. Make sure you're updating it regularly and giving those people the reasons to visit. I'm often quite surprised how they update the rest of the website but then they don't update the homepage on what is coming and what's next and what's on and also what's on now. So I think, yeah, I would say look at the homepage. Think of the homepage as really a signpost page. Once they live there, you want, they want to go, they've got to find something on there that's going to interest them and so that would be my recommendation to add to that. Paul Marden: Good. So those are all great things to do once they hit your website, but you've got to get into the website in the first place. So let's talk about paid advertising because that's something that you guys do a lot of, isn't it? Yeah. And that's the thing that can drive reliable traffic to your website. So it's hugely important. Liz Dimes: Absolutely. Paul Marden: I bet there's some real howlers that you see when you're first engaged by a client and you come and look at what they're doing in paid advertising. What are those real gotchas that you see? Anita Waddell: God, it's like opening your. Yeah, go on, Liz. You can reveal some secrets of what people are doing. Paul Marden: This is therapy session. This is a friendly, safe space. Just unburden yourselves. Liz Dimes: Yes, we won't name any names, don't worry. Well, while we're talking about website, I think one of the things with paid advertising that people really don't, they forget to think about or forget how important it is what web page are you sending that traffic to? Because absolutely, it might be your homepage, if your homepage is the right page, but equally it probably isn't your homepage. It needs to relate to the ad you are placing. So I think sometimes it's the last thought. It's, “Oh, we want to do an ad, we want to do an ad, do it.” And then, “Oh, don't even think about where we're going to send it. Send it to the homepage.” So I would say that's a really key thing that people sometimes forget. Liz Dimes: And actually, if you think about again, always come back to what will the customer think? Would it annoy you if you clicked on an advert for red shoes and the ad opened a page for trousers? It would annoy you. So why would your customers not be annoyed if you click on an ad about summer and it opens a homepage and there's not a really quick call to action to get to that summer information? So again, always think about the customer. One of the other things. Well, the other thing that is incredibly important in our industry is your location. Who are you targeting, location wise? And we have regularly taken on clients who have done it themselves or had previous agencies or whatever, doesn't matter where it happened. Liz Dimes: And they're targeting the whole of the uk, maybe they're in Cornwall and they're targeting Scotland as well for a term time visit. Paul Marden: Right. Liz Dimes: Someone in Scotland is not going to drive seven hours to come to you for a day out. Look at where your customers come from, map them. If you can really find that, you've got that data. If you're taking online booking, you have got the data of where the people live who come to you, find out where those people live and use that information for where you're going to generate the best results for your targeting for your adverts. I think that's incredibly important in this industry.Anita Waddell: And I think it goes, that goes beyond just radius targeting. Oh, absolutely. You really do need to map your audience to find out where they're coming from because, you know, like road systems will change the direct. No, change the layout of where people come from. Competitors will change, will give your some areas higher propensities to convert those visitors than others. So it really is worth investing in some mapping geo mapping tools and time to get it right. Paul Marden: I bet this is probably. How long is a piece of string quite type question, but broadly is the paid advertising for attractions? You know, there were terms, there are search terms that people are going to be searching on that you're going to want to sponsor or you're going to be sponsoring things in social platforms. There are some spaces that are, you know, fantastically competitive and hugely expensive. I'm thinking car insurance. You know, it will, you know, the cost per click of that is going to be phenomenal, but the return on investment for them is great. Yeah. Is this space a competitive and expensive space or is it remarkably reasonably priced? Liz Dimes: That really is. How long's a piece of string, I'm afraid, when it comes to search. So if we're just going from a search perspective. So if you're using Google Search Ads, absolutely. It depends what the keyword you are using is, how expensive that cost per click is going to be and really. Or you can help it by having an amazing ad, having an amazing landing page and being really relevant and your location targeting being right for that place. So you can be the low, you can get yourself to the lowest in the range that's possible for that keyword, but you're never going to get a keyword that cost £2 to cost 10p. What you can do, and what I would always suggest you do is use more longer tail keywords, which is the correct terminology, longer tail. Liz Dimes: But so if you're, if you're using, rather than maybe using day out, use day out in Yorkshire, family day out in Yorkshire. So you're extending the, the detail of it. Yeah. And the more detail you have, the less competition there will be within Google. You can do some really good keyword planning and get an idea of what your, what the type of cost will be for the type of keyword you're going for. If we stick on the Google search point. Actually, one of the other real howlers we regularly see is people actively targeting or not realising they're actively targeting their own brand name and therefore. And Google's algorithm, if you're doing a list of keywords you're going for, will always do what works best. Liz Dimes: So if you have either on purpose or accidentally put your brand name in there, all your budget is going to go on your brand name. Now, as long there are occasions when you might do that. If your SEO is terrible and you're coming up on page three for your brand name, go for your brand name. Absolutely do it in a separate campaign. So you're spending only a certain amount of money. But in general I'm yet to find attraction that isn't coming up on the map, on the Google map or on the top of the search results for their own brand name. So you are effectively paying Google for website visitors, clicks, conversions that you would have got for free. Don't do that. Please don't do that. And we see that relatively regularly.Paul Marden: You differentiated between paid advertising for search and paid advertising in social platforms. So we've got the tooling in Google to be able to estimate how much things cost. Go for those long tail search terms because they're probably going to better value for you, probably have better landing pages. And be really clear, if you've got a nice long tail search, you know that person is looking for something very specific. So serve them a really specific landing page to arrive at on the other side. That speaks to them and they'll love it, won't they? They'll be much more likely to engage. So you get that return on investment even further. What about in social, what. How are you planning out? You know what the cost is likely to be and where you should focus your energy. Liz Dimes: So because we are doing this all the time, we have a good idea of what that. So in social you'll look, you want to look at the cost per thousand impressions, what's called the CPM as opposed to the cost per cl. That's the, that's the bit in social that you can't affect. Meta, for example, are going to. If the cost per thousand for the target audience you are going for in the location you are going for is £4, it is £4, there's nothing you can do to change that. £3, it's £4. And unfortunately it is depending on where you are. For some people it's lovely. If their location's less, that's great. But if your location is more expensive. You've got to just deal with that. Liz Dimes: Unfortunately, in the last few years the cost per thousands have gone up around 12% and they're estimating this year it will be around 4%. So to get the same number of impressions in 2025 that you got in 2024, you're going to need to spend 4% more. Unfortunately, it is what it is. I hate saying that, but it's true. You can't. We can try and lobby meta all we like. The cost is what the cost is. It's a demand and supply thing. Paul Marden: Exactly. Liz Dimes: But what you can do is be realistic. You are going to have to get the same number of impressions. You need to spend 4% more. However, if your budget has to remain the same, how can you improve your click through rate one? Well, 0.2% to get. So although you'll get less impressions, you'll try and aim to get the same number of web visits and clicks from that. Can you then improve your conversion rate on your website? 0.2% and therefore you actually, for the same budget, you may get more conversions. So although you have to understand as we all do, that costs of everything are going up and impressions are one of those things. Liz Dimes: Actually, can you optimise and improve your ads because minimal improvements in your click through rate, minimal improvements in your conversion rate on your website are going to result in more revenue at the end of the day for potentially the same budget or a minimal increase. Paul Marden: And what are those? Again, this is such a sweeping, broad question, but what are those things that people could do to improve the engagement in the ads themselves? Liz Dimes: I'd say the number one thing to look at is your targeting correct? Paul Marden: Yeah. Liz Dimes: Is your location targeting correct? Is your audience type targeting correct? And then are you tailoring your ads to your audience? So if you're doing a target and you're targeting grandparents, for example, maybe your ad needs to be slightly different if you're targeting the parents or maybe your ad needs. And then your ad again will need to be. If you're, if you're remarketing and you're going to your sort of what we would call a hot audience that needs a very different ad to prospecting, a cold audience. So really focus on your targeting and focus on speaking. Again, think about the customer. Who are you speaking to with that ad? Anita Waddell: I think the other thing to mention and add to that is also the number of ads you're putting out because you never know exactly how your audience is going to react. So we actually do a lot of testing for a campaign. We would put a lot of ads out and it could be marginal differences in an ad because that's what, that's really what you want. So is it a bold heading? Is it not a Bold heading is it use the word say to save or best prices or you know and each of these will result in say that we're looking for that marginal gain because over time all those marginal gains will add up on the creative and the messaging and you'll get the best result. But it's time, energy and to get there completely. Paul Marden: Look, this has been really interesting but I want to just leave people with two or three things that they ought to prioritise to get 2025 off to a great start because last year was rubbish for so many people, wasn't it? So let's what can we all do to help get the show on the way for the attractions this year? Anita Waddell: I think the key thing is giving that people a reason to visit. It's getting the programming right. What people should be doing is looking at the last two years, breaking down the visitor numbers throughout the year, ascertain where there's opportunity for growth. We know people is much easier to build those peaks when, during the school holidays when people are actively looking. If you still, if you're not reaching capacity in those periods, that would be our, you know, build the peaks rather than the troughs. If however you've got to the stage where you think on your, you're creaking a bit at the seams and actually you want to build the term time campaigns, consider that as a secondary but again giving them that reason to visit now rather than waiting to a different time. Anita Waddell: And then once you've done that, you can plan your marketing budget around those opportunities. If you know that you've got more capacity in the summer, give more budget to the summer or if you know you've got more capacity in the October half term, give more budget to the October half term. So it's all going to start of where you want to get those extra people from and to and where. And then as some, as Liz mentioned later, postcode mapping, making sure that whatever advertising and marketing you're doing, you're hitting the people in the right areas who are going to have the biggest propensity to convert. And I've only got one other last thing to add is it's looking and learning from last year. Anita Waddell: Looking back at the data points, look at your benchmarks, your email, but email open rates, your landing pages, your digital advertising, try and get that margin of 1% improvement. If you can improve all of your marketing just by 1%, that's a lot of 1%. Paul Marden: That's a lot of people, isn't it? At the end of the day coming through the door. Liz Dimes: Absolutely. Anita Waddell: Yeah. So, so that would be sort of my kind of, you know what I would do. And Liz, has you got anything else you want to add to that? Liz Dimes: No, I think that's all of it. I think as say for, from the digital advertising side, postcode map if you can and absolutely look back and then test based off that and then test again. Paul Marden: Well, there's some homework for everybody. We always finish with a book recommendation and that book recommendation can be fiction or non fiction and I've got two guests so there's got to be two books. So Anita, what's your book recommendation for our listeners? Anita Waddell: This, this was a really tough question actually because one of my new year objectives is to read more. But I looked back and thought, “Okay, over the last five years, what books have I read and what's, what can, what's really resonated and what still I feel I can remember really”. So, so the one, I think it's Who Moved My Cheese by Dr Spencer Johnson. I don't know if how regularly it's mentioned on, on this podcast, but it's not a new book but it all talks about how you got, you know, you've got two stories about two little mice and two people and they, and the two little mice go off and they find cheese in this maze every single day. Anita Waddell: Whereas the two people found their cheese, they're happy with their cheese, they really like this certain cheese. Why would they look elsewhere? And then that cheese and then ultimately that cheese supply from the two people runs out and it's talking about having to innovate and change to survive. And I, and it's done in a really easy reading and fun way. And so yeah, I think that would be my recommendation to anybody. Paul Marden: Right Liz, what about you? What's your recommendation? Liz Dimes: Well, this was actually recommended to me because I thought about it. Okay, what have I been recommended that I've read? And actually it was recommended by a member of my team, Miles. So this comes from him. It's Never Split the Difference by Chris Voss, who I don't know whether you've read this book, but he was an FBI negotiator and he has since written this book and it's actually written in a really easy to take in way. I just found it really interesting and just started reading it and read it basically which I don't do nearly as much reading as I used to before I had a child. So if I've managed to do that, you know, it's a good one. Liz Dimes: But my key sort of takeaways from it was how if you first think about negotiation skills, you probably think, “Well, what would I say?” And actually, that's not what you should be thinking, it's what are they saying? Your key negotiation skills is actively linked listening. And if you're actively listening, then you can follow the other key skills which are mirroring what they're saying, repeating the last of their three words, things like that. I just found it really interesting and it has made me rethink how I engage with people. So I would recommend it as a good read. Paul Marden: You got me thinking about my. What I was going to say now. Thinking about what were the last three words that you said? Oh, patting your head and rubbing your tummy part to this. Isn't there as thinking about the conversation and having it? Liz Dimes: Exactly. I think that's what he says. He says, while you're having a conversation, there's two of you. You're half listening, but actually the majority of you is thinking about what you're going to say next. If you're thinking about what you're going to say next, you are not listening, so you are not taking in what that person is saying in the way that you should be. And actually, if you can switch that bit off and really listen, what you say next will be the right thing. It's really hard. It's really hard to do, but I have actively tried to do that. When I think about it sounds. Paul Marden: A little bit like interviewing on the podcast, because this is a skill I've had to learn. This does not come naturally to me and it. It felt like a hostage negotiation at the beginning and it did feel a little bit like I had to negotiate my way out of the podcast episode. But with time and with practise, these things become easier and you can focus on the conversation whilst you're doing figuring out where the conversation is going to go. But, yeah, I've heard reviews of that book. I've not read it myself, so you've got me thinking I need to go and get that. Liz Dimes: It's worth a read. Paul Marden: Dear listeners, as always, if you would like a copy of either Anita or Liz's book recommendation, then the trendy thing to do is to go over to Bluesky now, not Twitter. Who wants to go onto Twitter? It's full of megalomaniacs. So go over to Bluesky and retweet the show message and say I want Anita or Liz's book. And the first person to do that will get a copy sent to them and I will be generous. It can be the first person for each book will get a copy. I'm not getting bankrupted this time with loads of book recommendations. I just want to leave people with one last thought. We know that benchmarking is important to you guys and this is something you're going to be doing a lot over the next few months. Paul Marden: So if people want to get involved with working on the benchmarking project for digital advertising that you guys are doing, what do they need to do? Anita Waddell: They need to go to our website where there'll be more information about it, and that's agility-marketing.co.uk.Paul Marden: And hopefully it will be in the show notes as well. So you can jump over to the show notes and follow the link there. But agility-marketing.co.uk and people will find all they need to know about the benchmarking that you're currently doing and how they can get involved in it. Brilliant. Ladies, this has been a wonderful conversation. Thank you very much. Liz Dimes: Thank you for having us. Paul Marden: We will catch up again soon. Paul Marden: Thanks for listening to Skip the Queue. If you've enjoyed this podcast, please leave us a five star review. It really helps others find us. And remember to follow us on Twitter for your chance to win the books that have been mentioned. Skip The Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers. You can find show notes and transcriptions from this episode and more over on our website, SkiptheQueue.fm. The 2024 Visitor Attraction Website Survey is now LIVE! Dive into groundbreaking benchmarks for the industryGain a better understanding of how to achieve the highest conversion ratesExplore the "why" behind visitor attraction site performanceLearn the impact of website optimisation and visitor engagement on conversion ratesUncover key steps to enhance user experience for greater conversionsDownload the 2024 Rubber Cheese Visitor Attraction Website Survey Report

On this 50th episode of the Astonishing Healthcare podcast, Capital Rx Vice President of Business Development Hope Nakazato, PharmD, joins Justin Venneri to discuss her observations, based on diverse industry experience, about the three most common friction points between plan sponsors and pharmacy benefit managers (PBMs): lack of execution, poor communication, and inflexibility. So, why have plan sponsors dealt with the status quo and rising costs for so long? Great question.Hope uses the book, "Who Moved My Cheese?", by Dr. Spencer Johnson, to explain the fear of change, as well as three things people can look for in a true partner who will work with them in a collaborative and generally supportive way. If a new PBM or other vendor is aligned, consistent, and future-proof, change won't be as scary as it may seem, and plan sponsors can make more strategic decisions benefiting the plan and its members. Hope also shares the advice she'd give her younger self, as well as the most astonishing thing she's seen over the years (hint: it relates to drug prices).Related ContentCapital Rx Adds More than 80 New Partnerships in 2024 and Eyes Another Year of Record Growth in 2025Pharmacy Benefit Procurement: How to Ensure That Savings MaterializeReplay: 5 Ways to Improve Your PBM Procurement Process In 2024 (stay tuned for the 2025 edition!)5 Recommendations for an Optimal PBM Deal (free eBook)Please visit Capital Rx Insights for more information, including this episode's transcript!

In today's episode we have Gatlin Didier sitting down with us. Some of you might recognize him as Darrel Bibbins, a character he created and plays that's found wide success across social media.  Gatlin shares his unique journey of growing up in rural Oklahoma, being raised in a ranching family, pursuing baseball and a law degree, moving to Hollywood, and meeting his wife.  Gatlin also shares how he's grown his social media platforms with humor and how lucky he feels to get to include his family in his work!   Resources & Links: Who Moved my Cheese by Spencer Johnson, M.D. Greenlights by Matthew McConaughey  Wild at Heart by John Eldredge Proof of Heaven by Ebon Alexander, M.D.  Chaos by Tom O'Neill and Dan Piepenbring Real AF Podcast Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West   Connect with Gatlin:  Shop merch at gatlindidier.com Shop beef at Didierranch.com Follow on TikTok @gatlin_didier Follow on Instagram @gatlin_didier   Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website   Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices

Integrity is telling myself the truth. And honesty is telling the truth to other people. –Spencer Johnson   SOURCE for todays show: Facebook    https://www.facebook.com/groups/3839860786036530/permalink/4429979300358006      Gorgi Shepentulevski     The Stolen Children Project – Psychopath In Your Life   Royal actors Destroy Humanity | Facebook   Theory says it’s actually the year 1720 because […] The post The Jesuits invented OTTOMAN Empire in GERMANY -Arabic language and script originated in Macedonia and the Balkans, when the Ottoman Empire was first established, BEFORE it spread to Arabia and other countries. appeared first on Psychopath In Your Life.

The Forgotten ProfessionsIn the dim streets of Victorian London, lamplighters once roamed, bringing light to the night by igniting street lamps one by one. Switchboard operators connected voices across cities, and milkmen left bottles on doorsteps before the sun rose. These jobs, once essential, have faded into history. Technology and societal shifts often render roles obsolete. But with every lost job, new ones rise to take their place. The Future of Work and AI DisruptionToday, a new wave of change is upon us. Artificial Intelligence is not just a buzzword but a transformative force across industries. From manufacturing lines to data analysis, AI is replacing repetitive tasks and even stepping into creative fields. But does this spell doom for the workforce? Not necessarily. Who Moved My Cheese?Spencer Johnson's book Who Moved My Cheese? explores how individuals react to change. The core lesson: those who embrace transformation, adapt, and seek new opportunities thrive. This same mindset applies to the evolving job landscape. Jobs may disappear, but by staying curious and flexible, new paths can open. Emerging Careers in AIAI is not just a job-taker but a job-creator. Fields like AI ethics, prompt engineering, and machine learning operations are emerging rapidly. Creative professionals are using AI tools to enhance productivity, and entirely new sectors like virtual world design are gaining traction. The key to thriving? Learn to work with AI, not against it. Staying Ahead Learn Continuously: Online courses, podcasts, and workshops can keep your skills fresh. Embrace Technology: Experiment with AI tools relevant to your field. Network: Surround yourself with forward-thinkers and innovators. The future isn't about the jobs that are lost, but the ones we create by adapting to new realities. In every shift, there is opportunity—if we're willing to chase it. --- Support this podcast: https://podcasters.spotify.com/pod/show/contra-radio-network/support

The Forgotten Professions In the dim streets of Victorian London, lamplighters once roamed, bringing light to the night by igniting street lamps one by one. Switchboard operators connected voices across cities, and milkmen left bottles on doorsteps before the sun rose. These jobs, once essential, have faded into history. Technology and societal shifts often render roles obsolete. But with every lost job, new ones rise to take their place. The Future of Work and AI Disruption Today, a new wave of change is upon us. Artificial Intelligence is not just a buzzword but a transformative force across industries. From manufacturing lines to data analysis, AI is replacing repetitive tasks and even stepping into creative fields. But does this spell doom for the workforce? Not necessarily. Who Moved My Cheese? Spencer Johnson's book Who Moved My Cheese? explores how individuals react to change. The core lesson: those who embrace transformation, adapt, and seek new opportunities thrive. This same mindset applies to the evolving job landscape. Jobs may disappear, but by staying curious and flexible, new paths can open. Emerging Careers in AI AI is not just a job-taker but a job-creator. Fields like AI ethics, prompt engineering, and machine learning operations are emerging rapidly. Creative professionals are using AI tools to enhance productivity, and entirely new sectors like virtual world design are gaining traction. The key to thriving? Learn to work with AI, not against it. Staying Ahead Learn Continuously: Online courses, podcasts, and workshops can keep your skills fresh. Embrace Technology: Experiment with AI tools relevant to your field. Network: Surround yourself with forward-thinkers and innovators. The future isn't about the jobs that are lost, but the ones we create by adapting to new realities. In every shift, there is opportunity—if we're willing to chase it.

In this insightful episode of the Intentional Agribusiness Leader Podcast, host Mark Jewell sits down with Jordan Thiel, U.S. Sales Manager at ATP, to discuss the power of intentional leadership, building trust, and managing teams effectively in the agribusiness industry.Key Takeaways:The Importance of Caring and Intentionality in Leadership:Jordan shares his belief that the core of successful leadership and sales is showing genuine care. Without demonstrating care, it's difficult to gain trust or inspire others to follow your lead.Sales, particularly in agribusiness, is not about being pushy but about building relationships and trust with customers.Navigating Leadership Challenges:Jordan recounts his personal journey in stepping into leadership roles at a young age, managing teams with more experience than him. His approach of being humble, admitting his lack of experience, and asking for help created strong bonds of trust.Vulnerability and humility, rather than ego, are essential qualities in leadership.Overcoming Tough Days in Leadership:Both Jordan and Mark discuss the reality of burnout and the struggle of staying motivated, especially in high-pressure environments. Jordan shares his personal strategies for rejuvenating his energy and focus, including family time and self-reflection.They emphasize the importance of reinvesting in oneself through learning, mentorship, and coaching during moments of low motivation.Retaining Talent in a Competitive Environment:Finding and keeping good talent is one of the biggest challenges in agribusiness. Jordan shares his perspective on helping employees succeed by removing obstacles, encouraging open communication, and fostering a culture of growth and trust.An effective leader helps employees grow within the company, giving them more responsibility and development opportunities to keep them engaged and committed.Culture Creation and Building a Trusting Environment:In a growing organization, establishing a positive and trusting culture is vital. Jordan explains how ATP emphasizes the "why" behind their work, helping employees understand the deeper purpose of their roles and creating alignment with company goals.Lessons in Leadership from Humility and Ownership:Jordan reflects on his early management roles, where he learned to admit mistakes openly and take responsibility for errors. This built credibility and trust with his team, further enhancing his leadership effectiveness.Mark highlights the importance of extreme ownership, a concept that resonates with many leaders as they navigate the challenges of leading others.Public Speaking and Communication:Jordan discusses his personal goal of improving his public speaking skills, aiming to deliver presentations that engage and connect with audiences rather than relying heavily on slides. He sees effective communication as a critical part of leadership.Books and Resources:Jordan recommends two influential books:Good to Great by Jim Collins, highlighting the importance of getting the right people in the right seats on the bus.Who Moved My Cheese? by Spencer Johnson, a simple yet powerful read about adapting to change and seizing new opportunities.Personal Life and Work-Life Balance:Jordan shares how spending time with his family, particularly his young son, helps him stay grounded and energized

 This week's guest is part of a mission to transform how businesses access data to deliver better outcomes, as James Fisher, CSO @ Qlik joins Gareth to discuss all things analytics. From James' corporate beginnings, to being an instrumental leader in Qlik's mission to disrupt the business intelligence space, the conversation explores everything from AI to software spend. Describing Qlik as an “AI engine”, James' expertise in the realm of artificial intelligence is highlighted through his advice to “invest in innovation while also investing in governance”, ensuring that AI safety should be a priority for all organisations. Time stamps What does good leadership mean to James? (02:20) Lessons learned from working at SAP (07:10) The key milestones in James' early career (12:53) What drives the culture at Qlik? (18:45) The emergence of ‘Big Data' (24:00) Predicting the next 5 years of innovation at Qlik (25:20) What CTOs need to know about AI in enterprise (27:50) How CIOs can cut their software spend (29:40) Driving corporate sustainability at Qlik (36:27) The ways James achieves work-life balance (44:40) Advice to his younger self (45;48)  *Book recommendation: Who Moved My Cheese? Spencer Johnson https://www.waterstones.com/book/who-moved-my-cheese/dr-spencer-johnson/9780091816971 

Chapter 1:Summary of Who Moved My Cheese"Who Moved My Cheese?" by Spencer Johnson is a motivational book that uses a parable to discuss how different people deal with change in their lives. The story involves four characters: two mice named Sniff and Scurry, and two little people, miniature humans named Hem and Haw, who all live in a maze and are in search of cheese, which represents happiness and success.At the beginning of the story, all four characters find a large cache of cheese at Cheese Station C and grow comfortable with its abundance. However, the cheese eventually runs out, and this is where their responses diverge. Sniff and Scurry, having anticipated this change since they noticed the dwindling supplies, quickly accept the loss and set out into the maze to find new cheese. On the other hand, Hem and Haw are shocked and unprepared. They initially remain at Cheese Station C, unable to accept that the cheese is gone.Haw eventually learns to deal with the situation better than Hem. After realizing that waiting for the cheese to reappear is futile, he ventures into the maze to find new cheese. Throughout his journey, Haw writes messages on the walls, such as "The quicker you let go of old cheese, the sooner you find new cheese." These messages are lessons about embracing change, being adaptable, and having a positive attitude towards new experiences.Hem, however, refuses to leave the old cheese station and adapt to the change. He represents those who are resistant to change due to fear and stubbornness.In the end, Haw finds new cheese at Cheese Station N. He has learned that change is a natural and inevitable part of life and that success comes from adapting to change and moving on. The story concludes with Haw, hopeful that Hem may eventually find his way by following the messages left on the wall."Who Moved My Cheese?" is widely read in corporate and business environments to help employees and managers deal with change and to encourage a flexible and adaptive work culture.Chapter 2:The Theme of Who Moved My Cheese"Who Moved My Cheese?" by Spencer Johnson, M.D., is a motivational book that uses a parable to explore how different individuals deal with change in their lives. The narrative centers around four characters: two mice named Sniff and Scurry, and two miniature humans named Hem and Haw. These characters live in a maze, where they search daily for cheese, which represents happiness, success, or fulfillment. Key Plot Points:1. Discovery of Cheese Station C: Initially, all four characters find a huge source of cheese at Cheese Station C. They become accustomed to this abundance and rely on it for their happiness and sustenance.2. The Cheese Disappears: One day, the characters arrive at Cheese Station C to find that all the cheese is gone. This sudden change reflects the inevitable shifts we experience in our personal and professional lives.3. Varied Reactions to Change:- Sniff and Scurry: These mice quickly adapt to the new situation. They do not overanalyze or lament the loss but instead immediately start looking for new cheese.- Hem and Haw: These humanlike characters react differently. Hem denies and resists the change, refusing to leave Cheese Station C, hoping that the cheese will return. Haw is initially hesitant but eventually realizes the need to adapt. 4. Haw Embarks on a New Journey: After much hesitation and spurred by hunger, Haw begins to search for new cheese, leaving behind Hem, who remains in denial. Throughout his journey in the maze, Haw learns to overcome his fears and adapt to change, understanding it is part of life.5. Finding New Cheese: Ultimately, Haw discovers a new cheese station, loaded with more cheese than he could have imagined. He meets Sniff and Scurry again, who had long since found this new source. Character...

David and Eugene have been on a 90's kick recently, and are sticking with the trend with a review of the business self-help best seller “Who Moved My Cheese?” by Spencer Johnson. We discuss the fable of the two mice and two “Littlepeople” named Hem and Haw, and how remarkably relevant the story remains today. We also apply the mindset from the book to our own lives. As always, thank you for listening! Threads @davidchang99 X @davidgchang whatjustpodcast @ gmail . com “What would I do if I weren't afraid?” - Haw

Sri Lanka are celebrating after victory over India in the third One Day International by 110 runs to clinch the One Day series 2-0.It's the first time since 1997 that Sri Lanka have beaten India in a One Day series. Alison Mitchell, Charu Sharma and Jim Maxwell reflect on the series and discuss Gautam Gambhir's tenure as India's Head Coach beginning in defeat.The Hundred is ongoing in England with the business end of the tournament fast approaching. Australian cricketer Spencer Johnson who is part of the Oval Invincibles team, joins us on the programme. We also pay tribute to former England cricketer Graham Thorpe, who died aged 55 years old this week.Image: Sri Lanka's players pose with the series trophy after winning the third and final one-day international (ODI) cricket match between Sri Lanka and India at the R. Premadasa International Cricket Stadium in Colombo on August 7, 2024. Spinner Dunith Wellalage took 5-27 as Sri Lanka clinched a first ODI series victory over India in 27 years with a 110-run thrashing of the tourists in the third match on August 7. (Credit: AFP via Getty Images)

On the 208th podcast, Steve Smith has a conversation with Spencer Johnson. The two have known each other for just over 10 years. Spencer is now 21 and last year, while playing for UCLA, he was named the PAC 12 Freshmen of the Year.Most GreatBase students are trying to get to college tennis. Spencer, like many college players, now hopes to get to the level where he is playing for a living. By listening one will discover he still is working on the same basics he was taught on his first day under Steve's tutelage. As always, the hope of GreatBase Tennis is to share free educational content that will help players, parents, teachers, coaches, and administrators. Thanks for your support.

Klaim tiket eksklusif kamu untuk pengalaman berpodcast terbaik bersama Firstory sekarang juga, jangan sampai kelewat ya! Hanya di https://fstry.pse.is/6asc8g —— Firstory DAI —— Kali ini, kita akan membahas buku inspiratif "Who Moved My Cheese?" karya Spencer Johnson. Buku ini memberikan panduan berharga tentang cara menghadapi perubahan hidup. Bagaimana cara kita menyikapi perubahan? Apa kunci sukses menghadapi perubahan? Temukan jawabannya di sini Kita akan membahas cara menghadapi perubahan dan bagaimana mempersiapkan diri untuk tetap relevan dan sukses di tengah perubahan yang tak terduga. Jangan lewatkan tips-tips penting yang bisa membantu kamu menghadapi berbagai tantangan dalam hidup. Tonton sampai habis dan temukan cara terbaik untuk menyikapi perubahan agar tetap sukses dan bahagia! #WhoMovedMyCheese #SpencerJohnson #MenghadapiPerubahan #CaraMenghadapiPerubahanHidup #CaraMenyikapiPerubahan #KunciSuksesMenghadapiPerubahan #MempersiapkanDiriMenghadapiPerubahan Leave a comment and share your thoughts: https://open.firstory.me/user/clhb6d0v60kms01w226gw80p4/comments Powered by Firstory Hosting

Today, we're going to discuss the critical role of real estate agents as leaders and voices of reason during the current market changes and challenges. They emphasize the importance of continuous education for agents to improve their skills and effectively guide both themselves and their clients through this period of transition. As they underscore the responsibility of realtors to raise the level of service and professionalism in the industry, focusing on providing value to clients rather than just experience or credentials. Highlighting the need for agents to adapt their practices, embrace change, and develop consistent systems to better serve their clients. Additionally, the episode explores the evolving landscape of real estate, including the shift towards virtual interactions, formal agreements, and the importance of transparent communication between agents and clients. Together they encourage realtors to stay informed on industry changes and work collaboratively to navigate the challenges ahead. Don't miss this insightful conversation on the future of real estate and the essential role of agents in guiding their clients through the ever-changing market. So, tune in today as Marjorie Adam, owner of the Marjorie Adam Team is joined by Tia Lilly, founder and broker-owner of ‪@propertycapecod‬ Real Estate, she brings over two decades of experience in the real estate industry, specializing in waterfront properties. Special link: Who Moved My Cheese by Spencer Johnson

To create a motivated and growth-oriented workplace, audiology practice owners must align team members with their core values and mission. Howard Behar exemplified this at Starbucks, where his values-driven leadership led to global expansion. In this episode, Howard shares leadership principles and strategies for audiology practice owners, highlighting the importance of hiring the right people and fostering a culture of servant leadership. Howard Behar is a speaker, advisor, mentor, and bestselling author of It's Not About the Coffee. Under his leadership as president of Starbucks International, the brand expanded from 28 stores to over 15,000 locations across five continents. In this episode, Kevin and Howard will discuss: - The motivation behind Howard's book - The necessity of being a servant leader - The importance of core values for navigating stressful times - Empowering employees through responsibilities - Howard's six P's of a fulfilling life - Servant leadership principles for practice owners - The influence of core values on hiring and team development - Practical steps for defining core values - And other topics… Howard Behar is a speaker, advisor, mentor, and former president of Starbucks Coffee International. He joined Starbucks in 1989 when the company had just begun to venture outside the Northwest region. During his tenure as president, Starbucks expanded from 28 stores to over 15,000 locations across five continents. He is the bestselling author of It's Not About the Coffee. Howard retired as the president of Starbucks North America in 2007 but continues to influence leaders through his writing and speaking engagements​. Connect with Howard: Howard's LinkedIn: https://www.linkedin.com/in/howard-behar-24ba274/   Howard's Email: hb@howardbehar.com Howard's Phone: 206-972-7776 Resources Mentioned: Howard's Book, It's Not About The Coffee: Leadership Principles from a Life at Starbucks: The One Minute Manager by Ken Blanchard and Spencer Johnson: https://www.amazon.com/The-One-Minute-Manager/dp/0688014291/ Kevin's email: kevin@medpb.com  The Only Thing: If you're an audiologist and want to grow your practice – we've got a FREE, expert guide to help you achieve your goals. It's called The Only Thing.  This expert guide will show you how to increase new patient calls by 5 to 57 a month, schedule more new patients each week, help more people, and increase revenue. It's the best resource I know for growing your audiology practice. Get your copy for free at http://medpb.com/mastery.

The Business of Meetings – Episode 225: Unlocking Resilience: How Justin Schenck Transformed Adversity into Opportunity We are thrilled to have Justin Schenck on the show with us today. Justin is the Founder of PodBrand.io. He is also the creator of the Growth Now Summit LIVE! Conference and host of the top-rated podcast, the Growth Now Movement. He was named a Top 8 Podcaster and chosen as an Icon of Influence in the new media space.  Justin has a generous heart. He joins us today to share his fascinating journey and tell some encouraging stories of how he overcame difficulties and achieved success. Stay tuned for this inspiring discussion with Justin Schenck. It is one conversation you certainly will not want to miss! Connect with Eric Rozenberg LinkedIn Facebook Instagram Website Connect with Justin Schenck On Instagram LinkedIn Get tickets for the Growth Now Summit Live PodBrand.io The Growth Now Movement Podcast Books Mentioned: Who Moved My Cheese by Spencer Johnson  

Guests: Robin Shostack, Security Program Manager, Google Jibran Ilyas, Managing Director Incident Response, Mandiant, Google Cloud Topics: You talk about “teamwork under adverse conditions” to describe expedition behavior (EB). Could you tell us what it means? You have been involved in response to many high profile incidents, one of the ones we can talk about publicly is one of the biggest healthcare breaches at this time. Could you share how Expedition Behavior played a role in our response?   Apart from during incident response which is almost definitionally an adverse condition, how else can security teams apply this knowledge? If teams are going to embrace an expeditionary behavior mindset, how do they learn it? It's probably not feasible to ship every SOC team member off to the Okavango Delta for a NOLS course. Short of that, how do we foster EB in a new team? How do we create it in an existing team or an under-performing team?   Resources: EP174 How to Measure and Improve Your Cloud Incident Response Readiness: A New Framework EP103 Security Incident Response and Public Cloud - Exploring with Mandiant EP98 How to Cloud IR or Why Attackers Become Cloud Native Faster? “Take a few of these: Cybersecurity lessons for 21st century healthcare professionals” blog Getting More by Stuart Diamond book Who Moved My Cheese by Spencer Johnson  book

Alan Williams is the founder of SERVICEBRAND GLOBAL and advises business leaders internationally to deliver value driven service.    Dave Stubberfield is the director of Carter Consultancy and specializes in enabling cultural transformation to help businesses achieve greatness. They are the authors of Supercharging the Customer Experience: How Organizational Alignment Drives Performance.   Questions · We always like to ask our guests if they could share in their own words a little bit about their journey. So basically, how it is that you got from where you were to where you are today. · Now, the both of you teamed up together and wrote this awesome book Supercharging the Customer Experience. Can you share with our listeners a little bit about the book, maybe two or three overarching themes that the book focuses on and who is the book geared towards? · What are maybe two or three behaviors that you believe is critical for customer success in a business both from an employee perspective and from the leadership perspective. · So, could you share maybe just some insight for us on what you believe is the future of AI as best as you can, because AI does cover a lot of stuff. But what do you believe is the future of AI? And how will that impact human interaction? · So, can you also share, and each of you can give me your answer to this particular question. What's the one online resource, tool, website or app that you absolutely cannot live without in your business? · If you could share with me maybe a book that you read recently, or even a very long time ago, but it has still had a very great impact on you, whether from a professional capacity or even a personal development capacity. · Now, can you also share with us what's the one thing that is going on in your life right now that you're really excited about, either something you're working on to develop yourself or your people. · Where can listeners find you online? · Now, before we close off the episode, we always like to ask our guests, do you have a quote or a saying that in times of adversity or challenge you will tend to revert to this quote if for any reason you get the real or you get off track, the quote kind of helps to get you back on track. Do you have one of those? Highlights Alan and Dave's Journey Me: We always like to ask our guests if they could share in their own words a little bit about their journey. So basically, how it is that you got from where you were to where you are today.   Alan Williams: Alan shared that he started off in commercial hospitality management. So, he remembered being at school thinking, he wants to go to university, but he wants to do a degree that's going to help him get a job.  And he really didn't like the idea of what he at that time considered to be really boring businesses like banking, where you're sat in an office all day. And he was lucky enough to get a holiday job in a hotel, and he thought that's it, exciting, looking after people, fun.  So, that was the beginning. And then he moved somewhat later in his career into workplace management. So you might know it as facilities management, so all of the services in workplaces offices, and he referred to them those offices actually, as they're really hotels with desks instead of beds, that's the only difference. And then he set up SERVICEBRAND GLOBAL in 2005, and he's been helping progressive leaders in organizations around the world since then, using what he learned in the hospitality sector.  Dave Stubberfield: Dave shared that for him, he guesses similar to a degree. So, he was just about leaving school and the careers advisor said, you've got the potential to go to university, but he didn't really know what for. So, he decided against it and tried the apprenticeship route in the corporate space, which he loved, and a lot of customer facing roles. Then there was an initiative called Lean, where he became kind of a Six Sigma qualified individual. And then it just kind of spiraled into attaching customer experience to the continuous improvement framework, really. And how changes adapt in organizations. And then, 2020 set up Carter Consultancy, and he hasn't looked back since. So yeah, he loves what he does.   About Alan and Dave's Book – Supercharging the Customer Experience and Three Overarching Themes the Book Focuses On Me: All right, thank you so much, gentleman. Now, the both of you teamed up together and wrote this awesome book Supercharging the Customer Experience. Can you share with our listeners and either of you can answer this question, a little bit about the book, maybe two or three overarching themes that the book focuses on and who is the book geared towards?   Dave Stubberfield: Dave shared that he's known Alan for a few years now. But it just so happens that they were interested in creating a customer experience development programme for the BQF, The British Quality Foundation. And the President kind of joined them together and said, “Look, you're both trying to achieve the same things.” So very, very quickly, during their initial meeting, they realized that they are very aligned in how they think and what they wanted to achieve. And through the development of that programme, and Alan out of the blue turns and he said to Dave, “This has got the makings of a great book. Do you want to write one?” And like a rabbit in the headlights, he just kind of froze, and then said, “Yes, let's do that.”  And so, through Alan's guidance from his previous experience of being an author, he's brought him on that journey with him and he's really, really enjoyed it. And the foundation to the book really stemmed from the training, the development programme they put together, which is really all about putting CX into context. They believe there's a lot of content out there. He's going to leave Alan to drop the question in a second, but they believe there's a lot of content out there. But they believe that the actual application of customer experience doesn't happen as frequently as it should, which led us to the question, Alan?   Alan Williams: Alan shared that's right. When they were thinking about the book, they were thinking, well, how is this book going to be any different to all of the others out there on the topic of customer experience? Because don't know if you've checked, but there's just like so many books on the topic. And they just found themselves with this question, which is, “With all the content on the topic that's out there, why is great customer experience so rare?” It doesn't make sense if there's all that resource out there to guide people.  And that was what Dave's just touched on there that the problem, and the challenge is that so much of the time people are focused on content, and knowledge, rather than the practical application of that knowledge on a day in day out basis. And that's why the great customer experience is so rare. And in the book, they provide a framework that helps you whatever sector you're in, wherever you are in the world, whatever the size of your organization provides you with a framework that can help to guide you create your own customer experience strategy that suits your own particular individual circumstances.   Me: All right, so let's use a use example, a use case, I like the fact that you gentleman said that you want to focus on the practical because you are very correct. There are many, many books out there on CX and EX. And you read the content, and it's focused on knowledge, the definitions, the theory, but how does that really work with an organization, with people, with their behaviour, we getting them motivated with having them intrinsically applying that in every single interaction regardless of the channel that they're serving the customer on. So, you can choose a business, I will leave it up to you in terms of the use case, just give us an example of based on the framework that you have in the book, how does this really apply to a business?   Alan Williams: Alan shared that he's not even going to choose a particular business. He thinks that sometimes when you do that, you're kind of dragged into generalization. So, he's just going to tell you a story. And it was a business that he was working in and they focused really hard on everybody that was in the organization understanding that they were part of delivering a great customer service and their job was to make their customers and clients feel important, that was the reason that they were all there.  And he remembered on reception, they were expecting a guy attending a very important meeting. And so obviously, they knew in advance that he was arriving, and they have pre-prepared a name badge, they also aimed to greet people before they introduce themselves in this particular environment. And so that happened, the receptionist greeted the gentleman by name, but they had not expected one thing, and that is that he brought with him a small terrier dog. Now, the receptionist actually said to him, complimented him on the dog, and then said, “And now Sir, if you could just lift him up in front of the camera.” and produce a name badge for the dog. And the guy went into the meeting room and announced to the people from the client organization, “That is the best welcome I've ever had anywhere in the world.” And then the meeting was a great success, down to that receptionist. So, the reason he loves that story is because it really emphasizes the importance of people understanding the big why they're there, rather than getting consumed and distracted with the small tasks that they might have to do in order to satisfy them.   Behaviours that are Critical for Customer Success in a Business from an Employee Perspective and from the Leadership Perspective Me: Now, based on your research, and your experience, both of you in the CX space, if you were to choose maybe two or three behaviours that you believe is critical for customer success in a business, and I'm not just talking from the employee perspective, but also from the leadership perspective, like what are the three key behaviours that will more than likely lead to a culture where people have that customer centric mindset, regardless of the type of customer, how complex the problem or issue might be, but they're always driven by that because of those core behaviours. Would you be able to identify what those if you were to pick three, what those would be?   Dave Stubberfield: Dave shared that he can start with one for sure. And the one that leaps out with him is Empathy. And that runs from a kind of a customer facing team into the customer, but like you said, it's the leadership into to the rest of the teams and the organization. He thinks having that empathetic understanding of what people might be trying to do, or what they're going through, is so powerful.  And we're stepping into the realms of emotional intelligence here. And to the point that Alan's just made in that in that story, which is fantastic. People have to buy into that, right. So, they have to buy into that culture of trying to achieve and deliver that experience, not once but every single time. And he thinks that starts with a lot of empathy. He knows some leaders that are not very empathetic, shall we say, and don't understand why they can't achieve the results they want to achieve, not only in the business, but in the customer experience space as well. So, he would lead with empathy being one of the most powerful ones because it unlocks so much. Alan, I don't know if you've got anything to add to that at all?   Alan Williams: Alan shared that he'll go with number two, though, which he thinks is about positivity. So, when a customer asks you for something, the answer is yes. And it might not be exactly what they were expecting or had asked for. But how often do you hear, no, can't do that. And that's really not a good start to a conversation. So, he'd follow empathy with Positivity.   Dave Stubberfield: Dave stated that he would go number three is probably Communication. And that he guesses all ties everything up together nicely. He thinks sometimes, again, starting at the top with leadership, they might send a message once, whether it's via email, or it could be in person, it could be a presentation, and some people think that they can just deliver that message once and everyone gets it and understand it, it needs to be reinforced, it needs to become part of the embedded as part of the DNA of the organization. And that message needs to be repeated so it's understood and lived every single day. And he thinks having a great deal of empathy, and positivity, it just needs to be reinforced through communication, he personally believes.   Alan Williams: Alan asked can they give you just one extra one as a bit of added value. So, he'd go with Obsessive Attention to Detail. And this is kind of every person, every day, every minute, because consistency is what makes the great businesses set apart from those that are good some of the time. And that's because everybody in the organization knows the fine detail of what's required, and is then committed to delivering that every single time.   Me: All right, so Empathy, Positivity, Vommunication and Obsessive Attention to detail. Okay, thank you so much, gentlemen.    Insight on the Future of AI and How it Will Impact Human Interaction Me: Now, I liked the fact that most of what you talked about focuses on people, focuses on behaviour, focuses on relationships, practical things that we can see, things that we do every day. I found, and I'm sure you've seen it as well, that in the last, I would say, maybe two or three years or even before but definitely in the last two or three years, there has been a lot of emergence in the space of technology with artificial intelligence. And I find that organizations sometimes may not necessarily be integrating it or using it in the best way possible to ensure that it's not replacing humans, but more so helping humans that can really help the overall experience.  And I'll give you an example. Over the weekend, I had a friend that has a mobile modem and we were having some issues adding some data to it and we called our local telecommunication company, reached out to them through their website. Actually no, we did it through their app that was on the phone, but the app has a Bot at the top and the bots name was Ruby. But Ruby can't answer any questions, Ruby doesn't remember what you told her before. And so, you tell Ruby, I'd like to speak with a representative, Ruby starts a conversation again, “Please provide me with your name and account number. Please tell me exactly what your query is about.” And I told Ruby that before and I felt like I was going in circles, it was just crazy. So, could you share maybe just some insight for us on what you believe is the future of AI as best as you can, because AI does cover a lot of stuff. But what do you believe is the future of AI? And how will that impact human interaction?   Dave Stubberfield: Dave shared that it's really interesting. And they cover a lot of this in the book. And honestly, you could spend hours upon hours doing research. And he kind of immersed himself into this. You're spot on, AI is kind of forefront of technology at the minute, everyone seems to be dipping into it. You've also got augmented reality that people are looking at as well and they are fantastic things, and it's just incredible what some of these things can do. The problem that organizations have today is they see something shiny, something sparkly and go, right, we need that. And they try and integrate it and it's just kind of a lift and shift, kind of slot it into a place, and it fits in just or they've squeezed things around, and they go perfect. We can take our AI integration box off, we've done that.  But like you've just said there, there's not been any kind of sort of thinking or thought process around how we actually integrate that to the all of the other services and ways of communication that we have as an organization, that omni channel element hasn't been considered, we just see AI as a way potentially to do something with generative text, for example. And we go yep, okay, we can we can get that in, we can do that there, and boom, it's done. It's thinking about the entire process.  And he thinks another element to that is, let's say one organization in a certain industry does something that's quite revolutionary. Other companies in the same industry or even outside the industry might try and replicate that and they haven't considered how they operate as an organization, the value they deliver to their customers, and if it actually works. He thinks a lot of people feel like they might miss the boat if they don't sort of get on board with the technology bus, because it's just constantly changing. So, there's a lot of risk when it comes to technology, you need to do your research, your homework and what fits for the business.  And for him, it's thinking about it from a people point of view, technology's forefront of the minute AI, you name it, there's lots it can do. But it needs to work for people. And that's the thing, really, he thinks sometimes isn't considered. So, that would be his thought. Alan, I don't know if you've got anything to add to that at all.   Alan Williams: Alan shared that he thinks that the issue is that people consider technology to be an alternative solution, whereas in fact, it should just be a support to people. So, when you've got predictability and high volume, then sure, he thinks technology can be a massive help in that sort of situation. But where you've got unpredictability, and perhaps volume that is up and down, then it's much less helpful. And it might be that a human being could deal with that much, much better. So, the big thing, though, is this thing about technology being a tool, rather than the be all and end all and he liken it to a scalpel, a scalpel in the hands of a really experienced surgeon can save people's lives. But in the hands of somebody who doesn't know what they're doing can be really dangerous. And it's the same with tech and customer experience.   App, Website or Tool that Alan and Dave Absolutely Can't Live Without in Their Businesses When asked about an online resource that they can't live without in their business:  Dave Stubberfield: Dave stated what a question. He's going to be totally contradictory to what he just said, he going to go ChatGPT. So, he uses that as a bit of a sounding board, really. So, in his organization, it's just him. So, sometimes when he has a bit of an idea, he thinks, “Oh, okay, maybe I should post it on social media or I should do this and have a bit of an idea.” He will often ask Alan because they are very alike, but sometimes he will just put a bit of a question into ChatGPT and asked for maybe what's relevant or how he should do a certain thing. And knowing that it's not always 100% accurate, he uses that as kind of as a gauge really to see if he's on the right track.  It's funny, he will put something into ChatGPT, for example. Let's say he wanted to do a LinkedIn post this week and he might say, “Give me five myths about customer experience that we can debunk.” And he might find one of them, he goes, “Well, that's not a myth at all. That's the complete truth.” So, he might swing it in a way that he thinks is his own personal view and opinion. And he uses that as kind of a something to generate a bit of a conversation with himself rather than just talking to the brick wall. So for him, he quite often uses ChatGPT, he would say he's using it daily, which is, it's mad really how it's become so prominent in people's lives.   Alan Williams: Alan shared that he's going to add to his CV that Dave asked him before ChatGPT that'd go down really well. His, is his Outlook Calendar. He's a bit too reliant on this. Basically, if it's not on the calendar, he's not there. And occasionally, he was telling somebody just the other day how he was just about to go into a lunch meeting and he got a message from somebody saying, “Really looking forward to seeing you for lunch today.” And he had to have a very quick lunch meeting and then get to the other one and not tell the person. But his calendar is his.   Me: So, Calendar and ChatGPT. Excellent.   Books that Have Had the Biggest Impact on Alan and Dave Me: Now, I usually ask the question, what book or books have had the biggest impact on you? I noticed in your book, which I love about how the layout of the book was done, that at the end of each chapter, you have a little box that says, “Want to know more” with resources in the form of articles and books that the reader can access if they want to gain additional information. I think that's brilliant. But I will still ask it. So, if you could share with me maybe a book that you read recently, or even a very long time ago, but it has still had a very great impact on you, whether from a professional capacity or even a personal development capacity.   Alan Williams: When asked about books that have had the biggest impact, Alan shared that his is a long time ago, actually. So, The Balanced Scorecard: Translating Strategy into Action by Robert S. Kaplan and David P. Norton. So, basically, this is about making sure that your business is balanced and looking after all of the different stakeholder groups, rather than being just focused on generating profit. And over the years, that kind of sentiment he thinks has grown into triple quadruple bottom line ESG, all of the terms that are given to it, but basically a very, very similar message in that you're managing your business holistically, rather than just to generate profits. So, that's his.    Dave Stubberfield: Dave shared that he's got a few that springs to mind. And the one he's going to talk about most prominently is the one he's listened to recently is the One Minute Manager by Kenneth H. Blanchard. This was a recommendation to him, he's heard it and seen the sites all around, but he's never actually taken the time to listen to it. So, that for him was really, really interesting because it talks about trying to do things in a minute, setting goals that people can read in a minute. Having reviews whether it's positive or negative in a minute, so you can redirect people or praise people. And he thinks a lot of us get bogged down in just day to day life, that everything becomes much more intense than it needs to be. So, that One Minute Manager for him, it was talking specifically about managing a team in an organization. But he thinks you can apply it to absolutely anything. So, that's the one he's listened to most recently that has been phenomenal and eye opening for me.   One that he would like to call out that he's previously listened to is The Prosperous Coach: Increase Income and Impact for You and Your Clients by Steve Chandler. So, coaching is a part of what he does and t that was something that really helped him and kind of confirmed to him and validate that he can do what he's doing, which was amazing, because he had a lot of doubt at the time when he started if he's a massive suffer of the imposter syndrome. So, that was really good for him personally.  And the other one he was considering? It was, Who Moved My Cheese?: An Amazing Way To Deal With Change In Your Work And In Your Life by Spencer Johnson, which is just he thinks it's a staple, if you haven't read or listened to that, then go and listen to that. That's phenomenal.   What Alan and Dave are Really Excited About Now! Alan Williams: When asked about something that they are excited about Alan shared that this is going to be boring to some people, because the CX in context development programme, he's thrilled about this, because they've started to deliver to clients, and the feedback has just been fantastic. And people are just saying, this is a real eye opener, because CX cannot just be treated in isolation, it is inextricably connected to other parts of the business. And this framework helps them to do that in a really simple to understand way and a very practical way. When he gets that sort of feedback, it makes him feel that it's been worth putting together what they've put together because it's good to be able to help so many people out there.   Dave Stubberfield: Dave shared that for him, he could quite easily say the same thing. But he's going to be different. So, he would say in the past 18 months, he's been developing an online tool that's called Nova. And Nova is a way and means of teams, organizations to measure how well they are implementing continuous improvement in their business, or in their team or in their organization. And that is something he's done for a long time and he used to do it by an Excel spreadsheet. And talking to a friend of his, he said, “Dave, why on earth are you using a spreadsheet in this day and age?” And he kind of sat back and thought, “Okay, I should practice what I preach here and change what I do.” And it's led to this tool, which he personally believes is cutting edge.  So, basically, it's an assessment that each team would do in an organization, it will give them a score, it will give them actions to do, it will give industry insights as well, based on the information that's been provided, just so that it can help the team progress. That then creates an aggregated score up to the leadership, and that can be viewed across the leadership peers and the group. So, if you've got an entire organization, you've got a continuous improvement score, essentially, for the entire organization with industry insights that help drive the improvement of that organization and with Alan's help, they're going to look at introducing customer experience to that later in the year.  They've also got plans to introduce change management as well, as well as vision values, employee engagement, they see this as a potential game changer tool that can disrupt organizations for the better. So, a lot of positive to come from that. And that's not long been launched really, the start of this year and they've seen some really, really interesting returns on investment as well. So, fingers crossed that's one for the future.   Me: That sounds amazing, Dave. Is that available to anyone in the public? Or it's still in beta?   Dave shared that it's available to absolutely everyone and anyone that might be a little bit unsure, a little bit reluctant to get involved or have a look, there's a free business health check at the very beginning that you can take, an initial assessment that sort of points you in the right direction, ask some leading questions to get you thinking, “Are you doing the right thing?” And at the end of it, it will tell you how you're performing based on that information and their suggestions moving forward. So, there's a bit of a freebie at the front as well.   Me: Now, my next question would be where can our listeners find that resource online?   Dave shared that they can find that at www.thinknova.uk    Where Can We Find Alan and Dave Online Alan Williams - Company website – www.servicebrand.global.com LinkedIn – Alan Williams   Dave Stubberfield - LinkedIn – Dave Stubberfield Dave's company website – www.carter-consultancy.com   Quote or Saying that During Times of Adversity Alan and Dave Uses  Me: Now, before we close off the episode, we always like to ask our guests, do you have a quote or a saying that in times of adversity or challenge you will tend to revert to this quote if for any reason you get the real or you get off track, the quote kind of helps to get you back on track. Do you have one of those?   Alan Williams: When asked about a quote or saying that they tent to revert to, Alan shared that this relates to the book, actually. So, he created this the end of last year (2023) and that is, “Content without context is toast.”   Me: I saw that in the book, I thought it was kind of cute. So, can you tell our listeners a little bit about how that quote brings you back on track?   Alan shared that it originated really from culture eats strategy for breakfast, it's like that kind of ring and tone to it. And he was just thinking about how so much, especially with social media, it's all about pumping stuff out there. But he thinks it really helps you to recollect yourself if you remember that your particular situation is unique. And you just need to focus on that. Don't get worried with all of the possibilities of all of the content, just think about what situation you're in right now and that will help you deal with it.   Me: All right. Thank you so much, Alan. Dave, do you have one of those quotes?   Dave Stubberfield: Dave shared that he does, his is a bit cheesy, people might hear and go, oh, no. But his one is, “Teamwork makes the dream work.” And he thinks, for him, to put that into context, again, he's spoken that he's solo in the business. But he thinks realizing that collaboration is king, really. So, let's take the book as an example. There would have been days, he's sure, that he would have been not really 100%, and not firing on all cylinders. But he knew that he would have to present something to Alan later in that day to say, “This is what I've done or what I've produced.” So, that would be that factor.  But there would also be helping Alan out. If Alan said, Ok, we've got 10 actions to do, but I'm in meetings for the rest of the week, he would go leave that with me. I'll pick that up. he'll take the strain. And he thinks that's part of that teamwork. And he thinks, again, that's part of why they work so well, because they do have the ability to understand when someone hasn't got the time or the space. The other person just seems to pick it up from somewhere. He doesn't understand how or why, it's a bit of a dark art, but it seems to be working well for them. But that for him is the one, knowing that collaborating with people is often going to be so more advantageous to absolutely everyone. That's the one for him that pulls him out of that pit sometimes where he might not be feeling great.   Me: All right, thank you so much. So, Alan's quote, “Content without context is toast.” And Dave's quote is, “Teamwork makes the dream work.” Now, both quotes are phenomenal. And just to kind of piggyback on what Dave said just now, I say it all the time in customer service trainings, no man is an island, and the reason why an organization has more than one person working in it is we all have to work together. Everyone's role is important. You gentlemen wrote this book and I'm sure that it required a lot of sweat, tears, hard work, focus, just a lot of energy and engagement that you both had to put into it. And it wouldn't be the success that it is today if it is that you didn't put that effort into it. So, I fully, fully, fully endorse both the quotes that you've given to us.  And just want to remind our listeners that customer experience is a journey, it's not something you're going to get to overnight or in an hour. It's not something that you're going to just get from one book. And it's something that we continually work to improve every single day that we get the opportunity to work on it. So, thank you so much for sharing your great insights about your book, about all the different things that you're doing in your organizations, with your own clients. It was really a great interview and I hope you had as much fun as I did.   Please connect with us on Twitter @navigatingcx and also join our Private Facebook Community – Navigating the Customer Experience and listen to our FB Lives weekly with a new guest   Links • The Balanced Scorecard: Translating Strategy into Action by Robert S. Kaplan and David P. Norton •  The One Minute Manager by Kenneth H. Blanchard •  The Prosperous Coach: Increase Income and Impact for You and Your Clients by Steve Chandler •  Who Moved My Cheese?: An Amazing Way To Deal With Change In Your Work And Life by Spencer Johnson   The ABC's of a Fantastic Customer Experience Grab the Freebie on Our Website – TOP 10 Online Business Resources for Small Business Owners  Do you want to pivot your online customer experience and build loyalty - get a copy of “The ABC's of a Fantastic Customer Experience.” The ABC's of a Fantastic Customer Experience provides 26 easy to follow steps and techniques that helps your business to achieve success and build brand loyalty. This Guide to Limitless, Happy and Loyal Customers will help you to strengthen your service delivery, enhance your knowledge and appreciation of the customer experience and provide tips and practical strategies that you can start implementing immediately! This book will develop your customer service skills and sharpen your attention to detail when serving others. Master your customer experience and develop those knock your socks off techniques that will lead to lifetime customers. Your customers will only want to work with your business and it will be your brand differentiator. It will lead to recruiters to seek you out by providing practical examples on how to deliver a winning customer service experience!

Episode 6-620:  Tips 1 & 2 for Increasing Mental Strength Let's Talk about increasing and practicing mental strength. Mental Strength Tips: Gratitude and Embracing Change Petrina started a series on tips to increase mental strength, focusing on the first two tips: practicing gratitude and embracing change. She explained how gratitude can help shift focus from what we lack to what we have, fostering positivity and resilience. Petrina also emphasized the importance of embracing change as an opportunity for new experiences and growth, rather than being resistant to it. She suggested resources like 'The Gratitude Diaries' by Janice Kaplan and 'Who Moved My Cheese?' by Spencer Johnson for further insight. She invited listeners to join the learning journey and promised to share more tips in the next session. Do You Have a Couple of Minutes - Inspiring Topics to Help You Think, Learn, Grow, and Live Fulfilled ⁠⁠⁠www.petrinagooch.com⁠⁠⁠ Book Publications: Leading Self, Leading Others – 20 Inspiring Topics for Personal and Team Leadership and Professional Growth – available on Amazon and Kindle LiftOff to Landing – Revealing Stories of Strangers in Flight – Flight 2023 – available on Amazon, Kindle and Audible ⁠⁠⁠https://www.amazon.com/author/petrinagooch⁠⁠⁠ #DoYouHaveACoupleOfMinutes #Inspire #Think #Learn #Grow #Fulfilled #LiveFulfilled #Liberate #Illuminate #Amplify #PositiveChange #Leadership #Mentor #Coach #Develop #Lead #Listen #Encourage #Feelings #Intent #Expectations #PetrinaGooch #Petrina #TakeTheGoodTakeTheBad #Perfection #Imperfections #decisionmaking #relevance #approachable #collaboration #understanding #progress #BeNice #BeRespectful #BuildOthersUp #confidence #Courage #help #change #vision #Choice #Change #TakeAction #MentalStrength

Welcome to this episode of God Talk, where we delve into a universal experience that touches every aspect of our lives: change. Drawing inspiration from Dr. Spencer Johnson's book, Who Moved My Cheese?, we explore how both humans and animals often resist change and the lessons we can learn from this behavior. Using engaging anecdotes, including encounters with rats and their dietary preferences, we illustrate the importance of adapting to change rather than stubbornly resisting it. We discuss how change can serve as a catalyst for personal and spiritual growth, keeping life exciting and preventing it from becoming monotonous. We also examine how religious institutions and practices have historically handled change. Throughout life's various stages—from career shifts to family dynamics, physical aging, and even cognitive changes—embracing change with a positive mindset is crucial. Ultimately, we emphasize the importance of maintaining a constant relationship with God, who guides us through every transition, making change a blessing rather than a burden. Join us in this thought-provoking discussion on how to navigate life's inevitable changes while keeping faith at the center of it all. God bless.

On this episode of “613 Books” Podcast, Producer-Host Heather Dean's guest is author and editor Chaya Baila Leiber, the author of “Who Wears a Yarmulke?” This children's book is a bright and fun read for little kids, their parents and grandparents. Meet Yudi, who is growing accustomed to wearing his first yarmulke just before his upsherin. Chaya Baila talks about the making of this book, and reveals the real-life youngster Yudi is based on. PLUS, Chaya Baila gives us a behind-the-scenes glimpse at how some big and small decisions are made at Menucha Publishers – a fascinating chat for book readers who may wonder about book covers and some other editorial decisions. ALSO, author and business mentor @Lesley Kaplan tells us about the bestseller on her reading table, and why it's her go-to for lessons on entrepreneurial and personal growth. SUBSCRIBE to “613 Books” Podcast and discover new books every week! ============================= Show notes: Featured Guest: author Chaya Baila Leiber Featured Book: “Who Wears a Yarmulke?” (Menucha Publishers) To Purchase your copy of “Who Wears a Yarmulke?” https://menuchapublishers.com/products/who-wears-a-yarmulke Write to Chaya Baila Leiber: cbaylieber@gmail.com . . . “What's on my Reading Table?” Contributor: Lesley Kaplan To Purchase Lesley Kaplan's book, “SMALL BUSINESS SUCCESS TOOLBOX & GUIDE: HOW TO "BUILD & BRAND YOUR BIZ"” on Amazon: https://www.amazon.com/SMALL-BUSINESS-SUCCESS-TOOLBOX-GUIDE-ebook/dp/B0CH5YBD1C To Purchase on Amazon in Paperback and E-book formats https://www.amazon.com/gp/aw/d/B0CTCXDC2W/ref=tmm_pap_swatch_0?ie=UTF8&qid=1706421929&sr=8-1 ISRAEL ORDERS - Paperback - Delivery to your door: https://lesleykaplan.com/product/small-business-success-toolbox-guide/ Lesley's website: https://lesleykaplan.com/ To contact Lesley through her website: https://lesleykaplan.com/lesley-kaplan-contact/ To purchase Lesley's reading table recommendation, “Who Ate My Cheese” my Spencer Johnson, M.D.: https://www.amazon.com/Who-Moved-My-Cheese-Mazing-ebook/dp/B004CR6AM4 . . . Show Announcer for 613 Books Podcast: Michael Doniger Michael's contact info, voice-over samples, and demo: https://michaeldoniger.com/ SUBSCRIBE to “613 Books” Podcast and discover new books every week!

Paul Goldsmith offers encouragement to anyone feeling discouraged or off track in life or business right now. He offers a GPS to get back on track: Gratitude Progress Service Paul also shares a summary and recommendation of the book Peaks and Valleys by Spencer Johnson.

BYU basketball head coach Mark Pope and players Jaxson Robinson and Spencer Johnson address the media after the Cougars fall to Duquesne in the First Round of the 2024 NCAA Tournament.

The BYU Cougars were upset in the first round of the NCAA Men's Basketball Tournament by the Duquesne Dukes and Jake Hatch explained what went wrong for the BYU men's basketball program in the 71-67 loss and where Mark Pope and Brigham Young University (BYU) went wrong as they went one-and-done in March Madness for the fifth-straight time.Jake then talked about what the loss means for Mark Pope as he remains winless as a head coach in postseason competition and what it means for his legacy and reputation as a college head coach and what the implications could be for the BYU basketball program as they now suddenly enter the offseason.Finally, the show wrapped up with some thoughts on what the next step(s) are for BYU and Mark Pope as they will now look at recruiting, adding talent via the NCAA Transfer Portal, add new talent off missions and via signings like Collin Chandler and Isaac Davis as they seek to get back over the top and advancing in the Big Dance.Join the Locked On Cougars Subtext Community by clicking here! There is a free 14-day trial before you're charged anythingCelebrate Jake's birthday by subscribing to The RPO Podcast on YouTube (Audio version soon too) by clicking here!Support Us By Supporting Our Locked On Podcast Network Sponsors! Manscaped - Get 20% off & free shipping with the code LOCKEDON at Manscaped.comBettor Together - Download the Bettor Together DFS app now from the app store, and sign-up using promocode LOCKEDON for a chance to win your share of over $1,000 in cash prizes.Amazon Fire TV - Fire TV recently created Fire TV Channels to deliver a constant supply of the latest videos from your favorite sports brands, all for free. That includes all of us at Locked On and most of the big pro leagues and college conferences as well. To Learn More, visit www.amazon.com/LockedOnFireTVNissan - This episode is brought to you by Nissan. Are you the kind of driver that likes to push things a little further? Ever wonder what adventure could be around the next corner? Take the Nissan Rogue, Nissan Pathfinder, or Nissan Armada and go find your next big adventure. Check them all out today at NissanUSA.comGametime - Download the Gametime app, create an account, and use code LOCKEDONCOLLEGE for $20 off your first purchaseLinkedIn - These days every new potential hire can feel like a high stakes wager for your small business. That's why LinkedIn Jobs helps find the right people for your team, faster and for free. Post your job for free at LinkedIn Dot Com slash LOCKEDONCOLLEGE. Terms and conditions applyFanDuel - Today's episode is brought to you by FanDuel. Make Every Moment More. Right now, NEW customers get ONE HUNDRED AND FIFTY DOLLARS in BONUS BETS with any FIVE DOLLAR BET! That's A HUNDRED AND FIFTY BUCKS – win or lose! Visit FanDuel.com/LOCKEDON to get startedFANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN)Follow the Locked On Cougars podcast on Facebook, Instagram and Twitter to stay up-to-date with the latest with regards to the podcast and BYU sports news. Please remember to subscribe, enable notifications, rate and review the show.If you are interested in advertising with Locked On Cougars or the Locked On Podcast Network, please email us at LockedOnBYU@gmail.com.Learn more about your ad choices. Visit podcastchoices.com/adchoices

The BYU Cougars fell in the Big 12 Men's Basketball Tournament quarterfinals with their loss to the Texas Tech Red Raiders, but Jake Hatch is more encouraged about the BYU men's basketball program's prospects in the NCAA Tournament after the loss thanks to the messaging coming from Mark Pope, Richie Saunders and others in BYU hoops program.Jake then took some time to look ahead to Selection Sunday as he stakes his prediction for where he sees the BYU basketball program being seeded and what he wants to see as the program looks to add their names to the elites like Danny Ainge and Jimmer Fredette in Brigham Young University (BYU) history.Finally, the show wrapped up with some listener question and answer for the BYU football program as Kalani Sitake's program approaches the halfway point of spring camp and looks to reverse their fortunes this season after their disappointing 5-7 debut in the Big 12 Conference last year.Join the Locked On Cougars Subtext Community by clicking here! There is a free 14-day trial before you're charged anythingCelebrate Jake's birthday by subscribing to The RPO Podcast on YouTube (Audio version soon too) by clicking here!Support Us By Supporting Our Locked On Podcast Network Sponsors! Nissan - This episode is brought to you by Nissan. Are you the kind of driver that likes to push things a little further? Ever wonder what adventure could be around the next corner? Take the Nissan Rogue, Nissan Pathfinder, or Nissan Armada and go find your next big adventure. Check them all out today at NissanUSA.comGametime - Download the Gametime app, create an account, and use code LOCKEDONCOLLEGE for $20 off your first purchaseLinkedIn - These days every new potential hire can feel like a high stakes wager for your small business. That's why LinkedIn Jobs helps find the right people for your team, faster and for free. Post your job for free at LinkedIn Dot Com slash LOCKEDONCOLLEGE. Terms and conditions applyFanDuel - Today's episode is brought to you by FanDuel. Make Every Moment More. Right now, NEW customers get ONE HUNDRED AND FIFTY DOLLARS in BONUS BETS with any FIVE DOLLAR BET! That's A HUNDRED AND FIFTY BUCKS – win or lose! Visit FanDuel.com/LOCKEDON to get startedFANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN)Follow the Locked On Cougars podcast on Facebook, Instagram and Twitter to stay up-to-date with the latest with regards to the podcast and BYU sports news. Please remember to subscribe, enable notifications, rate and review the show.If you are interested in advertising with Locked On Cougars or the Locked On Podcast Network, please email us at LockedOnBYU@gmail.com.Learn more about your ad choices. Visit podcastchoices.com/adchoices

BYU coach Mark Pope and players Spencer Johnson and Jaxson Robinson address the media after the Cougars fall to Texas Tech in the Quarterfinals of the 2024 Big 12 Tournament in Kansas City.

The BYU Cougars are the fifth-seed at the Big 12 Men's Basketball Tournament this week and Jake Hatch says we should not discount the accomplishments Mark Pope and the BYU men's basketball program made this season considering the level(s) they stepped up in with Brigham Young University's entrance into the Big 12 Conference.Jake then celebrated BYU basketball star Jaxson Robinson's being named the Big 12 Sixth Man of the Year along with his being named to the All-Big 12 Honorable Mention team alongside Dallin Hall, Spencer Johnson and Foussenyi Traore but also questioning why Robinson was on an All-Big 12 Team and Aly Khalifa being snubbed of honors all together.Finally, the show wrapped up with Jake's notes from BYU football's fifth spring practice Friday as true freshmen like Ephraim Asiata and Ryner Swanson make names for themselves and the offensive and defensive lines show equal parts brilliance and that work still needs to be done along with weekend recaps for BYU baseball, softball and men's volleyball. Join the Locked On Cougars Subtext Community by clicking here! There is a free 14-day trial before you're charged anythingCelebrate Jake's birthday by subscribing to The RPO Podcast on YouTube (Audio version soon too) by clicking here!Support Us By Supporting Our Locked On Podcast Network Sponsors! Nissan - This episode is brought to you by Nissan. Are you the kind of driver that likes to push things a little further? Ever wonder what adventure could be around the next corner? Take the Nissan Rogue, Nissan Pathfinder, or Nissan Armada and go find your next big adventure. Check them all out today at NissanUSA.comGametime - Download the Gametime app, create an account, and use code LOCKEDONCOLLEGE for $20 off your first purchaseLinkedIn - These days every new potential hire can feel like a high stakes wager for your small business. That's why LinkedIn Jobs helps find the right people for your team, faster and for free. Post your job for free at LinkedIn Dot Com slash LOCKEDONCOLLEGE. Terms and conditions applyFanDuel - Today's episode is brought to you by FanDuel. Make Every Moment More. Right now, NEW customers get ONE HUNDRED AND FIFTY DOLLARS in BONUS BETS with any FIVE DOLLAR BET! That's A HUNDRED AND FIFTY BUCKS – win or lose! Visit FanDuel.com/LOCKEDON to get startedFANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN)Follow the Locked On Cougars podcast on Facebook, Instagram and Twitter to stay up-to-date with the latest with regards to the podcast and BYU sports news. Please remember to subscribe, enable notifications, rate and review the show.If you are interested in advertising with Locked On Cougars or the Locked On Podcast Network, please email us at LockedOnBYU@gmail.com.Learn more about your ad choices. Visit podcastchoices.com/adchoices

Ben Criddle talks BYU sports every weekday from 3 to 7 pm.Today's Co-Hosts: Ben Criddle (@criddlebenjamin)Subscribe to the Cougar Sports with Ben Criddle podcast:Apple Podcastshttps://itunes.apple.com/us/podcast/cougar-sports-with-ben-criddle/id99676

The BYU Cougars saw an great opportunity to spoil senior night and a perfect home record for the Iowa State Cyclones in the Hilton Coliseum go by the wayside after a collective choke job in the final four minutes of their Big 12 conference basketball clash and Jake Hatch is concerned that the BYU men's basketball team may not have the composure they need.Jake then explained what the mindset for the BYU basketball program may be next week in the Big 12 Men's Basketball Tournament at the T-Mobile Center in Kansas City after their bid for a double-bye was ended thanks to the Iowa State loss and he thinks a quick exit may be the play for Brigham Young University (BYU) ahead of the NCAA Tournament the following week.Finally, the San Diego State Aztecs' fascination with all things BYU reared its comical head once again Wednesday night when San Diego Union-Tribune scribe Mark Zeigler made a weird connection with former BYU baseball coach Mike Littlewood to a technical foul assessed to SDSU coach Brian Dutcher in the Aztecs' loss to the UNLV Runnin' Rebels Tuesday night.Join the Locked On Cougars Subtext Community by clicking here! There is a free 14-day trial before you're charged anythingCelebrate Jake's birthday by subscribing to The RPO Podcast on YouTube (Audio version soon too) by clicking here!Support Us By Supporting Our Locked On Podcast Network Sponsors! Nissan - This episode is brought to you by Nissan. Are you the kind of driver that likes to push things a little further? Ever wonder what adventure could be around the next corner? Take the Nissan Rogue, Nissan Pathfinder, or Nissan Armada and go find your next big adventure. Check them all out today at NissanUSA.comGametime - Download the Gametime app, create an account, and use code LOCKEDONCOLLEGE for $20 off your first purchaseLinkedIn - These days every new potential hire can feel like a high stakes wager for your small business. That's why LinkedIn Jobs helps find the right people for your team, faster and for free. Post your job for free at LinkedIn Dot Com slash LOCKEDONCOLLEGE. Terms and conditions applyFanDuel - Today's episode is brought to you by FanDuel. Make Every Moment More. Right now, NEW customers get ONE HUNDRED AND FIFTY DOLLARS in BONUS BETS with any FIVE DOLLAR BET! That's A HUNDRED AND FIFTY BUCKS – win or lose! Visit FanDuel.com/LOCKEDON to get startedFANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN)Follow the Locked On Cougars podcast on Facebook, Instagram and Twitter to stay up-to-date with the latest with regards to the podcast and BYU sports news. Please remember to subscribe, enable notifications, rate and review the show.If you are interested in advertising with Locked On Cougars or the Locked On Podcast Network, please email us at LockedOnBYU@gmail.com.Learn more about your ad choices. Visit podcastchoices.com/adchoices

Spencer Johnson had a wild week beating No. 11 Baylor, becoming a father, and beating No. 7 Kansas. Catch his convo with Matt Baiamonte!

The BYU Cougars have enjoyed a solid Big 12 Conference debut led by BYU basketball coach Mark Pope and reports from ESPN suggested that Pope could look at other jobs beyond Brigham Young University (BYU) after this season and Jake Hatch isn't surprised as they have persisted for yearsJake then took a close look at the Kansas State Wildcats as BYU heads to Manhattan for a matchup for the first time since 1973 with both now Big 12 members and Spencer Johnson may leave the BYU lineup a bit jumbled if he doesn't travel following the birth of his first child earlier in the weekFinally, the show wrapped up with a look at the BYU football program's specialists group entering spring camp as the only real intrigue seems to lie with the punter position and a quick look at where other BYU athletics programs are in action this weekend with a packed slate of competitionJoin the Locked On Cougars Subtext Community by clicking here! There is a free 14-day trial before you're charged anything Celebrate Jake's birthday by subscribing to The RPO Podcast on YouTube (Audio version soon too) by clicking here!Support Us By Supporting Our Locked On Podcast Network Sponsors! Gametime - Download the Gametime app, create an account, and use code LOCKEDONCOLLEGE for $20 off your first purchaseLinkedIn - These days every new potential hire can feel like a high stakes wager for your small business. That's why LinkedIn Jobs helps find the right people for your team, faster and for free. Post your job for free at LinkedIn Dot Com slash LOCKEDONCOLLEGE. Terms and conditions applyFanDuel - Today's episode is brought to you by FanDuel. Make Every Moment More. Right now, NEW customers get ONE HUNDRED AND FIFTY DOLLARS in BONUS BETS with any FIVE DOLLAR BET! That's A HUNDRED AND FIFTY BUCKS – win or lose! Visit FanDuel.com/LOCKEDON to get startedFANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN) Follow the Locked On Cougars podcast on Facebook, Instagram and Twitter to stay up-to-date with the latest with regards to the podcast and BYU sports news. Please remember to subscribe, enable notifications, rate and review the show.If you are interested in advertising with Locked On Cougars or the Locked On Podcast Network, please email us at LockedOnBYU@gmail.com. Learn more about your ad choices. Visit podcastchoices.com/adchoices

The BYU Cougars have enjoyed a solid Big 12 Conference debut led by BYU basketball coach Mark Pope and reports from ESPN suggested that Pope could look at other jobs beyond Brigham Young University (BYU) after this season and Jake Hatch isn't surprised as they have persisted for years Jake then took a close look at the Kansas State Wildcats as BYU heads to Manhattan for a matchup for the first time since 1973 with both now Big 12 members and Spencer Johnson may leave the BYU lineup a bit jumbled if he doesn't travel following the birth of his first child earlier in the week Finally, the show wrapped up with a look at the BYU football program's specialists group entering spring camp as the only real intrigue seems to lie with the punter position and a quick look at where other BYU athletics programs are in action this weekend with a packed slate of competition Join the Locked On Cougars Subtext Community by clicking here! There is a free 14-day trial before you're charged anything Celebrate Jake's birthday by subscribing to The RPO Podcast on YouTube (Audio version soon too) by clicking here! Support Us By Supporting Our Locked On Podcast Network Sponsors!  Gametime - Download the Gametime app, create an account, and use code LOCKEDONCOLLEGE for $20 off your first purchase LinkedIn - These days every new potential hire can feel like a high stakes wager for your small business. That's why LinkedIn Jobs helps find the right people for your team, faster and for free. Post your job for free at LinkedIn Dot Com slash LOCKEDONCOLLEGE. Terms and conditions apply FanDuel - Today's episode is brought to you by FanDuel. Make Every Moment More. Right now, NEW customers get ONE HUNDRED AND FIFTY DOLLARS in BONUS BETS with any FIVE DOLLAR BET! That's A HUNDRED AND FIFTY BUCKS – win or lose! Visit FanDuel.com/LOCKEDON to get started FANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN)  Follow the Locked On Cougars podcast on Facebook, Instagram and Twitter to stay up-to-date with the latest with regards to the podcast and BYU sports news. Please remember to subscribe, enable notifications, rate and review the show. If you are interested in advertising with Locked On Cougars or the Locked On Podcast Network, please email us at LockedOnBYU@gmail.com. Learn more about your ad choices. Visit podcastchoices.com/adchoices

The Locked On Cougars Podcast for Friday, January 5, 2024 The BYU Cougars have their transfer portal quarterback as former USF Bulls and Baylor Bears starter Gerry Bohanon announced his commitment to the BYU football program Thursday and Jake Hatch had a number of thoughts about the move Jake then took some time to preivew the BYU men's basketball program's Big 12 Conference debut matchup against the Cincinnati Bearcats and what the start of Big 12 play means for Mark Pope and Brigham Young University Finally, the show wrapped up with notes on where other BYU programs are in action along with a one-on-one conversation Jake had with BYU senior guard Spencer Johnson as they talked about the season to this point and look ahead Join the Locked On Cougars Subtext Community by clicking here! There is a free 14-day trial before you're charged anything Support Us By Supporting Our Locked On Podcast Network Sponsors!  Gametime - Download the Gametime app, create an account, and use code LOCKEDONCOLLEGE for $20 off your first purchase LinkedIn - These days every new potential hire can feel like a high stakes wager for your small business. That's why LinkedIn Jobs helps find the right people for your team, faster and for free. Post your job for free at LinkedIn Dot Com slash LOCKEDONCOLLEGE. Terms and conditions apply FanDuel - Today's episode is brought to you by FanDuel. Make Every Moment More. Right now, NEW customers get ONE HUNDRED AND FIFTY DOLLARS in BONUS BETS with any FIVE DOLLAR BET! That's A HUNDRED AND FIFTY BUCKS – win or lose! Visit FanDuel.com/LOCKEDON to get started FANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN)  Follow the Locked On Cougars podcast on Facebook, Instagram and Twitter to stay up-to-date with the latest with regards to the podcast and BYU sports news. Please remember to subscribe, enable notifications, rate and review the show. If you are interested in advertising with Locked On Cougars or the Locked On Podcast Network, please email us at LockedOnBYU@gmail.com. Learn more about your ad choices. Visit podcastchoices.com/adchoices

The Locked On Cougars Podcast for Friday, January 5, 2024 The BYU Cougars have their transfer portal quarterback as former USF Bulls and Baylor Bears starter Gerry Bohanon announced his commitment to the BYU football program Thursday and Jake Hatch had a number of thoughts about the move Jake then took some time to preivew the BYU men's basketball program's Big 12 Conference debut matchup against the Cincinnati Bearcats and what the start of Big 12 play means for Mark Pope and Brigham Young University Finally, the show wrapped up with notes on where other BYU programs are in action along with a one-on-one conversation Jake had with BYU senior guard Spencer Johnson as they talked about the season to this point and look ahead Join the Locked On Cougars Subtext Community by clicking here! There is a free 14-day trial before you're charged anything Support Us By Supporting Our Locked On Podcast Network Sponsors! Gametime - Download the Gametime app, create an account, and use code LOCKEDONCOLLEGE for $20 off your first purchaseLinkedIn - These days every new potential hire can feel like a high stakes wager for your small business. That's why LinkedIn Jobs helps find the right people for your team, faster and for free. Post your job for free at LinkedIn Dot Com slash LOCKEDONCOLLEGE. Terms and conditions applyFanDuel - Today's episode is brought to you by FanDuel. Make Every Moment More. Right now, NEW customers get ONE HUNDRED AND FIFTY DOLLARS in BONUS BETS with any FIVE DOLLAR BET! That's A HUNDRED AND FIFTY BUCKS – win or lose! Visit FanDuel.com/LOCKEDON to get startedFANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN) Follow the Locked On Cougars podcast on Facebook, Instagram and Twitter to stay up-to-date with the latest with regards to the podcast and BYU sports news. Please remember to subscribe, enable notifications, rate and review the show.If you are interested in advertising with Locked On Cougars or the Locked On Podcast Network, please email us at LockedOnBYU@gmail.com. Learn more about your ad choices. Visit podcastchoices.com/adchoices

It's Episode 50!!! Part 6 of our Rock Your New Year Series where I walk you through how to let go of all the negative emotions that you have about 2023 and start the new year on a positive note. Take advantage of my special Rock Your New Year coaching package discount today! Book using the link below: Discounted 1 Month Coaching Package If you want to book a discovery call, you can do so here: Book a Discovery Call Here is the book I mention in this episode on how to deal with change: Who Moved My Cheese by Spencer Johnson, M.D. Here is another episode you should check out that walks you through how to reflect on 2023 to help you be better prepared for 2024! EP 38. A Year In Review: How To Reflect on Your Year To Be Better Prepared For The Year Ahead As A Working Mom Take advantage of my special Rock Your New Year coaching package discount today! Book using the link below: Discounted 1 Month Coaching Package Book a Discovery Call   Healthy Habits included in this week's episode: planning, goals, communication, manifesting Love & Light, Kerri E-mail or DM me to connect or to share a topic that you would like me to cover on the show! Contact me: support@momwifecareerlife.com Instagram: @mom.wife.career.life Website: momwifecareerlife.com Join the Mom Wife Career Life Facebook community Book a Time Management Coaching Session  

Text Hawk to 66866 to become part of "Mindful Monday." Join 10's of thousands of your fellow learning leaders and receive a carefully curated email from me each Monday morning to help you start your week off right... Full show notes at www.LearningLeader.com Twitter/IG: @RyanHawk12   https://twitter.com/RyanHawk12 “Intention means every decision, from the most obviously significant to the seemingly mundane, matters.” “My dad says “The best way to learn is to teach.” He taught me to study for tests as if I were going in to deliver a presentation. At EMP, I made teaching part of our culture.” "Public speaking is a leadership skill." Excellence is about small details — A couple of examples of that were lighting and music. “Maybe people don't notice every single individual detail, but in aggregate, they're powerful. In any great business, most of the details you closely attend to are ones that only a tiny, tiny percentage of people will notice.” "Some of the best advice I ever got about starting in a new organization is; Don't cannonball. Ease into the pool." Magic: “Too many people approach creative brainstorming by taking what's practical into consideration way too early in the process. Start with what you want to achieve, instead of limiting yourself to what's realistic or sustainable.” “Sometimes magic is just someone spending more time on something than anyone else might reasonably expect.” – Penn and Teller "Often, the perfect moment to give someone more responsibility is before they're ready." The daily 30-minute meeting: “A daily 30-minute meeting is where a collection of individuals becomes a team.” Find hidden treasures: Will's dad had his own platoon in Vietnam. It wasn't a great platoon. On it was a guy nicknamed Kentucky, Kentucky was lazy and wasn't in great shape. He wasn't that smart, but he was skilled directionally and had a great feel for being in the woods.  “A leader's responsibility is to identify the strengths of the people on their team, no matter how buried those strengths might be.” “Business like life is all about how you make people feel. It's that simple and that hard.” - Danny Meyer "In restaurants, our reason for being is to make people feel, seen, it's to make them feel welcome, it's to give them a sense of belonging. The food, the service, the design, they are simply ingredients in the recipe of human connection" “The One Minute Manager by Ken Blanchard and Spencer Johnson. I still give The One Minute Manager to every person I promote. It's an amazing resource, in particular on how to give feedback. My biggest takeaways were: Criticize the behavior, not the person. Praise in public; criticize in private. Praise with emotion, criticize without emotion.” “What would you attempt to do if you knew you could not fail?” “What criticism offers you, then, is an invitation to have your perspective challenged—or at least to grow by truly considering it. You might stick with a choice you've been criticized for or end up somewhere completely different. The endgame isn't the point as much as the process: you grow when you engage with another perspective and decide to decide again.” “The aggregation of marginal gains,” or a small improvement in a lot of areas. In his words: “The whole principle came from the idea that if you broke down everything you could think of that goes into riding a bike, and then improve it by 1 percent, you will get a significant increase when you put them all together.”