Podcasts about marketing masterclass

What topic would you like us to cover next?Marketing a TV show in today's crowded streaming world requires more than just trailers and billboards - it demands innovative thinking that captures attention and builds genuine connection. That's exactly what we explore in this fascinating conversation with Courtney Milne from our team at Prohibition, who unpacks the brilliant marketing strategy behind Apple TV's hit show Severance.Severance isn't just a compelling dystopian drama about corporate life gone wrong; it's a masterclass in how thoughtful, world-building marketing can transform a high-concept show into a cultural phenomenon. We take a look into the show's premise - a workplace where employees undergo a procedure that surgically separates their work memories from their personal lives—and how this unique concept lends itself to memorable marketing activations.From creating a fully functioning LinkedIn profile for the fictional Lumon Industries (complete with propaganda and fake job listings that attracted over 87,000 followers) to publishing an actual self-help book featured in the show, the Severance marketing team extended the show's universe into our reality. The crown jewel of their strategy? A stunning glass box installation in Grand Central Station where the actual cast performed as their characters without scripts, generating over £5 million in earned media value from a single activation.What makes this approach so effective is its commitment to analogue marketing in our digital age. Rather than relying solely on online promotion, Severance created tangible experiences - like special vinyl soundtrack releases with "innie" and "outie" editions containing fictional company artifacts. The result? Severance overtook Ted Lasso as Apple TV's most streamed show through organic word-of-mouth growth.Whether you're a fan of the show or a marketing professional looking for fresh inspiration, this episode offers valuable insights into how the most powerful marketing doesn't just promote content - it creates immersive worlds that audiences want to be part of. Ready to sever your connection with conventional marketing wisdom? Listen now and discover how thinking outside the digital box can create true cultural impact.Is your marketing strategy ready for 2025? Book a free 15-min discovery call with Chris to get tailored insights to boost your brand's growth.

Interview with Dave RolfeReady to unlock the secrets of building a billion-dollar business? Today's guest, Dave Rolfe, has achieved over $1 billion in sales and built a network of 30,000 distributors in the highly competitive world of network marketing. As a no-BS mentor and top industry leader, Dave shares his game-changing strategies for leadership, sales, and success.In this episode, you'll learn: ✅ How to build and sustain a high-performing sales team ✅ Why most people fail in network marketing—and how to fix it ✅ The power of qualified leads (and how to avoid rejection) ✅ Leadership strategies that retain and empower distributors ✅ The mindset shift that took Dave from failure to massive success

In this conversation we speak with Marty Bird, Director of Marketing at JMT Consulting, about successful nonprofit conference marketing strategies. Marty reveals insights from 16 years of organizing "Innovate," a premier event bringing together nonprofit finance professionals.The conversation explores how JMT has strategically evolved its conference over time, leveraging partnerships and innovative marketing to position itself as a thought leader in nonprofit finance. This fast-paced dialog, with host Julia Patrick, provides a robust blueprint for nonprofits seeking to reinvigorate their event strategies post-pandemic.Emphasizing the importance of networking at in-person conferences, Marty shares, "The networking opportunities are endless...finance professionals can discuss personally with us or with their peers; they don't feel so alone."Marty speaks to the significance of careful sponsor selection and the meticulous matching of clients with relevant sponsors, to enhance the experience for everyone involved. He also talks about the value of hiring experienced event planners and staying agile to adapt content to industry changes, saying, "We're giving them permission to talk to one another—to relate—and sometimes that's all it takes with introverted individuals."If you're thinking or planning an ‘in-person' event or conference, you'll want to pay close attention to Marty's savvy advice!#NonprofitEvents #ConferenceMarketing #nonprofitmarketingFind us Live daily on YouTube!Find us Live daily on LinkedIn!Find us Live daily on X: @Nonprofit_ShowOur national co-hosts and amazing guests discuss management, money and missions of nonprofits! 12:30pm ET 11:30am CT 10:30am MT 9:30am PTSend us your ideas for Show Guests or Topics: HelpDesk@AmericanNonprofitAcademy.comVisit us on the web:The Nonprofit Show

In this episode, Lauren Spagnoletti, founder of Little Men Roaring, shares her journey from the entertainment industry to establishing a boutique marketing agency. She emphasizes the importance of identifying your target audience as the foundation of effective marketing strategies. Lauren discusses the benefits of repurposing content to maximize reach and reinforce brand authority. Additionally, she highlights the risks of relying solely on social media followers and the need for small businesses to create valuable content to engage their audience. Lauren and Jeff also discuss the critical importance of email marketing for small businesses, emphasizing the risks of relying solely on social media platforms. They explore strategies for leveraging social media to grow email lists, the role of awareness ads in building trust with potential customers, and the overall value of maintaining a robust email list for business success.Little Men RoaringBusiness owners Get an “LKN Special” on  Marketing Momentum! Click here for infoLauren's helpful marketing blog posts for LKN:Why Identifying Your Audience is Step 1 in MarketingHow to Repurpose Content Like a Marketing ProYou Don't Own Your Social Followers (and what to do about it!)A Case for Awareness Ads---------------------------------------------------------------------------------------The Best of LKNhttps://thebestoflkn.com/Hosted by:Jeff HammAllen Tate Realtors®Charlotte & Lake Norman (NC)www.LKNreal.comSupport the show

John Caprani is a direct marketing consultant from Ireland. He shares massive value on how to market sell and network yourself online. Learn more about John here: https://www.facebook.com/jdcaprani  and https://www.firedigitalmarketing.com/  Learn about my online coaching program here: https://conorosheafitness.com/men-coaching/  

Hey, hey! Welcome back to the podcast! It's just me today, and we're diving into marketing—again! If you caught the last episode, you know we're doing a little marketing series.  if we haven't met yet, I'm Michelle Lynne, owner of ML Interiors Group—an award-winning, seven-figure interior design firm in Dallas, Texas. I've got one foot in design and two feet in coaching interior designers on how to scale to multiple six figures with profit and passion. You're in the right place if you're a designer who's hit five figures and is ready to level up!   Let's talk about what's working in today's market—because, let's be real, things are different. My design firm slowed down last year, and what worked back in 2019-2022? Yeah, not quite the same now. But here's the thing—sometimes, you've just got to come back to the basics. That's what we're doing today—getting clear on your unique brand and ideal client so your marketing actually works.   Step 1: Define Your Unique Brand When you try to speak to everyone, you end up speaking to no one. Your brand is more than just your logo and colors—it's how you communicate, the voice you use, and how you show up in your business. I learned this the hard way.  So, let's do a little exercise: - What do you want for your business? - What types of projects excite you? - What kind of revenue and lifestyle do you want? - How would you describe your brand's personality? Jot it all down. No wrong answers. The more clear you get, the more your brand will resonate with the right people.    Step 2: Discover Your Ideal Client Your ideal client needs to evolve with you. If you're still marketing to the same people you were three years ago, it's time for a refresh. When we revisited our ideal client profile, we noticed patterns—our best clients had second homes, their kids were old enough to dress themselves but not old enough to drive, and the moms were stay-at-home moms who *wanted* a beautiful home but didn't know how to make it happen. Once we defined that, our marketing became way more effective. If you're newer in business and don't have past clients to analyze, that's okay! Create an avatar.   Think about: - What problems do they have that would lead them to hire you? - What are their interests and hobbies? - What's their family dynamic? - Where do they shop? What brands do they love? - What kind of careers do they have? The clearer you get, the easier it will be to create content that speaks directly to them. And here's the magic—when you market to *one* specific type of client, you actually attract more of them!    What's Next? If you're feeling a little slow in business, this is the perfect time to revisit your branding and ideal client. And if you want to go deeper, come join me for the free Marketing Masterclass on February 3rd! We'll cover this in even more detail, plus a whole lot more. Head over to DesignedForTheCreativeMind.com, click on workshops, and get yourself signed up. I promise, my free trainings are better than some paid ones out there, and you'll walk away with actionable strategies you can implement immediately. Thanks for hanging out with me today! I'll be back next week with more marketing goodness. Until then, get clear on your brand, define your ideal client, and start showing up with confidence!   Podcast Website and Resources: Get more info about our year-long mentorship and coaching program: https://www.designedforthecreativemind.com/business-bakery   Text BESTIE to 855-784-8299 for business tips, encouragement, and all our DFCM updates.   SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. Sidemark is an all-new, all-in-one software that organizes sales, marketing, and business services all in one convenient location. Join mysidemark.com to help grow your interior design business. Stay in touch with Michelle Instagram: https://www.instagram.com/designedforthecreativemind/  Join our Free Facebook Community: https://www.facebook.com/groups/idbizlaunchpad  Get clarity on your next best step today! https://www.designedforthecreativemind.com/reviewguide   Have ideas or suggestions or want to be considered as a guest on the show? Contact me! https://www.DesignedForTheCreativeMind.com/contact   A Podcast Launch Bestie production  

Are you struggling to fill your glamping units or wondering how to attract more direct bookings? In this must-listen episode of The Glamping Business Podcast, Sarah sits down with Ben Wolff, co-founder of Onera and Oasi, two trailblazing names in upscale experiential hospitality and marketing.  From Onera's stunning landscape hotels to Oasi's expert strategies driving 75%+ direct bookings, Ben shares actionable insights and proven marketing techniques to elevate your occupancy rates and profits. Discover how to harness the power of social media content marketing, improve guest experiences, work with influencers and take control of your booking process.  With first-hand advice from a leader who's reshaped the luxury glamping market, this episode is packed with practical takeaways that will transform your business. So grab your notebook and tune in for a marketing masterclass that works!  Contacts  Ben Wolff: LinkedIn: Ben-Wolff X: @uniquestaysguy Email: bw@stayoasi.com Onera: stayonera.com Oasi: stayoasi.com  Jessica Kirchner: The Glamping Show Americas, Denver, Colorado https://www.glampingshow.us jessica.kirchner@emeraldx.com  Sarah Riley: Startup Advisor for Glamping Businesses and Retreat Events at The Glamping Academy https://glamping.academy hosted by https://www.inspiredcoursesvip.com/

HoldCo Bros are back! In this episode, Nik and I are diving into marketing with a look at the "OG" internet marketing guru, Frank Kern. We talk about his 8-step sales process, from overwhelming with value to creating scarcity, and explore how these methods remain relevant in the AI age. We also talk about how to reverse engineer successful marketing funnels and the importance of copying what works, adapting it to your unique experiences, and how Frank Kern learned from the likes of Gary Halbert and Claude Hopkins. Finally, we discuss two AI investment strategies - the "cigarette butt" approach and a long-term view focusing on human interaction and authenticity, while also discussing the concept of rebundling and how what's old becomes new again. Learn more about Nik here: http://linktr.ee/cofoundersnikTimestamps below. Enjoy!---Watch this on YouTube instead here: tkopod.co/p-ytAsk me a question on or off the show here: http://tkopod.co/p-askLearn more about me: http://tkopod.co/p-cjkLearn about my company: http://tkopod.co/p-cofFollow me on Twitter here: http://tkopod.co/p-xFree weekly business ideas newsletter: http://tkopod.co/p-nlShare this podcast: http://tkopod.co/p-allScrape small business data: http://tkopod.co/p-os---00:00 The Origins of Internet Marketing and Frank Kern10:10 Frank Kern's Eight-Step Selling Process19:58 The Importance of Scarcity in Marketing30:10 Investment Strategies in the Age of AI

Join Audrey “Tech Diva” Wiggins in this engaging episode of The Business Chop as she sits down with Alex Thoric, a digital marketing expert and founder of a marketing agency. Alex, also the co-founder of "Building Income on Demand," shares insights on how businesses like spas, gyms, real estate agencies, and restaurants can attract more leads, clients, and revenue. Tune in for actionable tips on digital strategies that truly work!Summary with HighlightsIn this episode:Guest Introduction: Alex Thoric, a seasoned digital marketer, specializes in helping businesses optimize lead generation and profitability.Key Industries: Insights tailored for spas, gyms, coaches, consultants, real estate, and restaurants.Practical Advice: Alex shares proven strategies to attract clients and grow a sustainable business.Takeaway: Learn how to effectively implement digital marketing tactics that drive real results.Connect with AlexWeb buildingincomeondemand.com/opt-in-pagePodcast: open.spotify.com/show/1MLMnJ6eKmLqdcSch1NRTK?si=a9612733bb0c4f01youtube.com/@alexthoricSend us a message Buzzsprout - Let's get your podcast launched!Start for FREEDesignrr for eBooks, BlogsCreate eBooks, Blogs, Lead Magnets and more! Riverside.fm Your Own Virtual StudioProfessional Virtual StudioAltogether Domains, Hosting and MoreBringing your business online - domain names, web design, branded email, security, hosting and more.Digital Business CardsLet's speed up your follow up. Get a digital business card.Small Business Legal ServicesYour Small Business Legal Plan can help with any business legal matter.Get Quality Podcast Guests NowKeep your podcast schedule filled with quality guests from PodMatch.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showPlease Rate & ReviewVisit Our Parent Company Altogether Marketing LLC

In der heutigen Episode von "Die Gründer" spricht Ole mit Lukas, einem erfahrenen Performance-Marketing-Experten und CEO von YuniLabs in Dubai. Lukas teilt seine Einblicke zur Bedeutung von Daten und KPIs im Performance-Marketing und erläutert, wie man durch gezielte Datennutzung und Visualisierung fundierte Entscheidungen treffen kann. Wir beleuchten die Herausforderungen in stark umkämpften Märkten und diskutieren innovative Ansätze, um der Ad Fatigue entgegenzuwirken. Außerdem erfahren wir, warum klare Zielsetzungen und ein ganzheitliches Marketing-Ökosystem entscheidend sind, und wie Unternehmen durch effektives Messaging und strategisches Testing ihre Marketingmaßnahmen optimieren können. Seid gespannt auf wertvolle Tipps und praxisnahe Empfehlungen für erfolgreiches Performance-Marketing!Hier erfahrt ihr mehr zu Lukas und YuniLabs:https://yunilabs.de/LinkedIn00:00 Anzeige-Erschöpfung durch semantische Habituation erklärt.05:24 Beispiel: Revolution verliert Wirkung durch inflationären Gebrauch.07:58 Strategische, isolierte Tests für effektive Werbeanzeigen.13:58 Testzeitraum festlegen, Potenzial erkennen, Preisnachlass möglich.16:41 B2B-Performance-Marketing verbindet Sales und Marketing effizient.21:04 Datenanalyse und Visualisierung für Performance-Marketing entscheidend.24:36 Ziele definieren, Kampagnen vergleichen, relevante Daten tracken.28:57 Kundendaten sammeln, klare Ziele definieren, flexibel bleiben.33:42 Product-Market-Fit, Marktsättigung, Front-End-Offer, Messaging.40:51 Effektives B2B-Marketing und Erfolgsmessung entscheidend.42:52 Impulse aufschreiben, aktiv reflektieren und verbessern.

On average, millennials stay with an employer for just two years and nine months. But after 17 years leading marketing at CARFAX's Banking and Insurance Group, Jon-Erik Valetti has cracked the code on marketing and sales alignment.In this episode, Elena and Angela explore how Jon-Erik transformed B2B marketing within a major consumer brand. From viewing marketing as a revenue center to building a thought leadership strategy that resonates with millennial buyers who make up 75% of B2B buying teams, learn how the Banking and Insurance Group grew from 11 employees to a major revenue driver for CARFAX. Topics covered:  [01:00] Why millennials job-hop—and what keeps talent long-term [05:00] Creating shared goals between marketing and sales [10:00] Using a flywheel approach to define team roles[15:00] Building B2B brands within a consumer company[20:00] Why modern B2B buyers want self-guided research [24:00] The marketing experiment that led to angry faxes To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources:  2024 MarketingWeek Article: https://www.marketingweek.com/b2b-marketers-conflict-with-sales/ Jon-Erik's LinkedIn: https://www.linkedin.com/in/jonerikv/CARFAX Marketing Flywheel: https://514871.fs1.hubspotusercontent-na1.net/hubfs/514871/CarFax%20Marketing%20Flywheel.png Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

Ever feel like you're stuck in the endless cycle of launching, or wondering why your evergreen offers aren't converting? Let's talk about it.  In this episode, I'm pulling back the curtain on what really makes marketing work - whether you're launching or selling evergreen. Here's the truth: most people are so focused on time-based urgency that they're missing the bigger picture.  I'm answering real questions from both launchers and evergreen sellers, and breaking down exactly how to create a strategy that sells consistently without burning yourself out. In this episode, we're chatting about: Why focusing solely on "cart closing" urgency is killing your sales potential How to sell multiple offers simultaneously without confusing your audience The secret to maintaining exclusivity while selling year-round What most people get wrong about client objections (hint: it's not just about timing) Whether you're tired of the launch hamster wheel or frustrated with your evergreen results, this episode will give you practical strategies you can implement right away. Plus, I'm sharing real examples of how to create marketing campaigns that actually convert - no matter which strategy you choose. Related Episodes:  EP 137 - Stop Copying Your Coach's Launch Strategy: Here's What Actually Works EP 110 - My Framework for Marketing with the Personal Brand Pyramid Connect with me:  Website Join our email list! Instagram Pinterest Looking to make an extra $100K with your next rebrand and have your visuals completely overhauled and rebranded for you? Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become our retainer client: https://highflierpowerhouse.com/retainer   

In This Free Masterclass, You'll Learn:- How to Choose the Perfect Digital Product Idea- Reaching Your Ideal Audience Without Burnout- Simple, Effective Marketing Strategies for Busy ProfessionalsTo officially register for AMA, CLICK HERE

Kara Smith-Brown joins us on this week's episode to discuss her career in marketing, how her company, LeadCoverage supports the freight industry, and her new book, The Revenue Engine, that comes out November 19th. Together, we explore how aligning sales with marketing can lead to a harmonious and successful business environment. By sharing her journey from the early days at Echo Global Logistics, Kara illustrates the potential of modern marketing tools to create a distinct edge for businesses in a competitive landscape. Her experiences underscore the underestimated power of marketing in shaping a company's culture and future.Leadership and emotional resilience take center stage as we discuss the importance of maintaining composure under stress, drawing inspiration from leaders like Doug Wagner and Scott Pruneau. Our conversation spans meditation practices, the evolving nature of leadership styles, and the unique strengths of Type A personalities. We also tackle the challenges women face in male-dominated spaces, advocating for data-backed opinions and a deep understanding of business finance to gain influence. This episode promises an insightful journey through entrepreneurship, leadership, and strategic marketing, with a dash of real-world triumphs and personal anecdotes to inspire and motivate.***Episode brought to you by Rapido Solutions Group. I had the pleasure of working with Danny Frisco and Roberto Icaza at Coyote, as well as being a client of theirs more recently at MoLo. Their team does a great job supplying nearshore talent to brokers, carriers, and technology providers to handle any role necessary, be it customer or carrier support, back office, or tech services.***

Daryna Kulya is the Co-founder of OpenPhone, the world's best business phone This episode is a masterclass on startup marketing, chronicling the first six years of OpenPhone, how they acquired their first customers, and inside all the different channels they used to scale the business to over 100k customers, including FB Groups, Reddit, SEO, cold outbound.We also get into why founder-led content is so important today, and why design is a crucial core competency. For full show notes, visit: https://highlightai.com/share/28b95226-9936-4ae9-882d-6c68a1b578d5  Timestamps:(00:00) Intro(02:10) OpenPhone's new API launch(06:41) Why a better business phone is a big deal(13:18) Immigrating from Ukraine to the US and building OpenPhone(15:39) Hacking a custom business phone(25:29) How OpenPhone got its first customers from Facebook Groups(33:02) Tricks for unlocking word of mouth(39:11) Transitioning from free to paid users(43:05) How OpenPhone cracked word of mouth on Reddit(46:29) OpenPhone's YC experience(49:01) Why the Seed round was hard to raise(53:49) Using Slack to aggregate all customer feedback across the internet(57:38) How YC helped redefine their ICP(01:01:33) Tactics for sending cold emails(01:06:24) How to get and benefit from press(01:12:18) Daryna's “behind the scenes” approach to founder-led content(01:16:26) Using long-tail keywords to kickstart an SEO strategy in 2020(01:23:05) When to do founder-led content vs SEO(01:28:38) How your customers should pull you up-market(01:30:18) Why OpenPhone cares about design Referenced: OpenPhone: Ahrefs: Follow Daryna: Twitter: LinkedIn: Follow Turner: Twitter: LinkedIn: Subscribe to my newsletter to get every episode + the transcript in your inbox every week:

In this episode, host Tyson E. Franklin switches seats as Jonathan Small interviews him about his upcoming Podiatry Marketing Masterclass in Liverpool. Scheduled the day before the renowned Foot & Ankle Show, this hands-on workshop promises to be bigger and better than ever, building on insights gained over years of coaching and experience.   The conversation covers why effective marketing is essential for podiatrists, how marketing can bring in patients you love treating, and the dangers of relying solely on word-of-mouth. Tyson also teases exciting elements of the workshop, like the practical lock-picking activity, designed to teach transferable problem-solving skills. Don't miss this opportunity to refine your marketing strategy and take your practice to the next level. BOOK YOUR SPOT NOW for the masterclass in Liverpool and transform your business before the Foot & Ankle Show! If you have any questions about this podcast episode or are looking for a speaker for an upcoming event, please email me at tyson@podiatrylegends.com, and we can discuss the range of topics I cover.  PODIATRY MARKETING MASTERCLASS - LIVERPOOL MON. 3RD FEBRUARY, 2025 BOOKINGS - https://www.tysonfranklin.com/events/podiatrymarketingUK Do you have questions about your podiatry business, team, personal goals and career direction? If you do, I'm here to help in any way I can. I recommend following the link below to my calendar and scheduling a free 30-minute Zoom call. I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career. Two podiatrists I have spoken with recently have had fantastic results following my advice. Podiatrist #1 made an extra $40K after our 30-minute phone call, and Podiatrist #2, after three monthly coaching sessions, increased their monthly revenue by $20K by tweaking their orthotic delivery system. My SCHEDULE – https://calendly.com/tysonfranklin/podmeeting30 FACEBOOK GROUP Podiatry Business Owners Club – https://www.facebook.com/groups/podiatrybusinessownersclub MY BOOK is available on AMAZON It's No Secret…There's Money in Podiatry – https://amzn.to/3JhO9cz

Do you ever wonder how Rihanna, Taylor Swift, and Lady Gaga secure multi-million dollar endorsement deals? Why do brands pay them so much money? And what happens commercially after an advertising campaign featuring a world renowned icon is activated? Jarrod Moses is the founder and CEO of the United Entertainment Group and has bridged the gap between Hollywood and Madison Avenue for the past 25 years.Jarrod has developed culture-powered, award-winning marketing verticals for Unilever, Samsung, AT&T, Starbucks, The North Face, and the list goes on. On this episode of Some Future Day, Jarrod joins me to share an insider's perspective of the branded entertainment industry, from strategy development and celebrity selection to deal formation and beyond.Jarrod goes on to break down the critical components of dealmaking and even predicts the future of marketing. It's worth noting Jarrod is an avid Bruce Springsteen fan, has a wonderful family, and I can't thank him enough for joining me as a guest on this killer episode of Some Future Day.Sign up for the Some Future Day Newsletter here: https://marcbeckman.substack.com/Episode Links:LinkedIn: https://www.linkedin.com/in/jarrod-moses-18481378/United Entertainment Group: https://www.uegworldwide.com/To join the conversation follow Marc Beckman here: YoutubeLinkedInTwitterInstagramTikTok

In the final part of our Resonance in Marketing Masterclass series, we explore the key strategies that help brands create unshakable brand loyalty. This episode breaks down how personalization, emotional connections, and strong communities are the cornerstones of marketing success in today's world. We'll explore:• How personalization creates deeper, more meaningful relationships with your customers.• The role of emotional engagement in building long-lasting loyalty and advocacy.• Why fostering and nurturing communities around your brand is the ultimate way to cultivate trust and drive growth.Through real-world examples, actionable insights, and practical takeaways, this episode is a must-listen for brands looking to build loyalty that stands the test of time. Whether you're a seasoned marketer or just starting out, you'll discover powerful strategies to connect with your audience on a deeper level and turn customers into lifelong advocates. Previous Episodes In This Masterclass Series:•  Listen To Resonance In Marketing Masterclass Part 1•  Listen To Resonance In Marketing Masterclass Part 2 Beyond The Episode Gems:• Grow Your Business Faster Using HubSpot's CRM Platform• Use The Same Recording Platform I Use For My Podcast, Try Riverside.fm For Free• Buy Troy's Book, Strategize Up That Is Referenced In This Episode: StrategizeUpBook.com• Discover All Podcasts On The HubSpot Podcast Network#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews•  Follow Troy's LinkedIn @FindTroy• Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com•  Follow Troy's Instagram @FindTroy•  Subscribe to Troy's YouTube Channel

In today's hyper-competitive landscape, it's not about how loud you are—it's about how deeply you resonate.In this episode, we explore building meaningful connections through relationship-driven marketing, focusing on:• Emotional connection > Grabbing attention.• Why trust, loyalty, and community advocacy matter more than one-time conversions.• The role of storytelling in creating authentic, long-lasting connections with your audience.• Empathy-driven marketing: understanding your customers' needs and emotions to foster brand loyalty.• Tapping into the power of personalized experiences to resonate on a deeper level.• How niche marketing and community-building create stronger advocacy than broad messaging.• How to evoke emotion and create lasting memories to resonate deeply.• Relationship-driven marketing tactics you can apply across social media, content, email, and more to engage meaningfully. Beyond The Episode Gems:• Grow Your Business Faster Using HubSpot's CRM Platform• Use The Same Recording Platform I Use For My Podcast, Try Riverside.fm For Free• Buy Troy's Book, Strategize Up That Is Referenced In This Episode: StrategizeUpBook.com• Discover All Podcasts On The HubSpot Podcast Network#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews•  Follow Troy's LinkedIn @FindTroy• Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com•  Follow Troy's Instagram @FindTroy•  Subscribe to Troy's YouTube Channel

In a world of endless noise, the brands that stand out are the ones that resonate, not the ones that shout.In this episode, we break down how resonance plays in marketing along with:•  Resonance vs Volume in marketing.•  Emotional connection > Simply Exposure.•  The Psychology of Resonance: tapping into customer emotions, needs, and values.•  Appealing to Emotions and Creating Memories (Limbic System) > Appealing to Logic (Neocortex)•  LTV > One-Time Conversions.•  How to create trust currency, brand loyalty, and community advocacy.•  The importance of relationship-driven marketing and communication tactics.•  How to apply this to social media, content, email, copy, and other media on various platforms. Beyond The Episode Gems:• Grow Your Business Faster Using HubSpot's CRM Platform• Use The Same Recording Platform I Use For My Podcast, Try Riverside.fm For Free• Buy Troy's Book, Strategize Up That Is Referenced In This Episode: StrategizeUpBook.com• Discover All Podcasts On The HubSpot Podcast Network#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews•  Follow Troy's LinkedIn @FindTroy• Get Strategy Solutions & Services: GrowWithTroy.com•  Follow Troy's Instagram @FindTroy•  Subscribe to Troy's YouTube Channel

Send us a textUnlock the secrets to transforming your hospitality business with our latest episode featuring marketing maestro Rob Powell. With an illustrious career that includes stints at Disney and Grand Casinos, Rob shares his unparalleled insights into creating unforgettable customer experiences and building rock-solid brands. Learn why marketing is the lifeblood of the hospitality industry and how its absence can lead to devastating customer dissatisfaction.Discover the power of personalization and data-driven decisions in reshaping business operations, especially during these post-pandemic times. From contactless delivery methods to omni-channel marketing, Rob discusses the new norms and how businesses can adapt. Hear about the marketing triumphs of the NFL and ESPN and the cautionary tales of Bud Light, and understand why consistent messaging is key to maintaining brand integrity.In our engaging final segments, we delve into innovative strategies for boosting customer engagement and loyalty. Rob shares brilliant examples of creative promotions that have reignited customer interest and driven repeat visits in the restaurant and casino industries. We also tackle the sensitive issue of online reviews and reputation management, offering practical tips to turn negative feedback into positive outcomes. Tune in for an episode brimming with actionable insights and eye-opening stories from a true industry expert.Support the show

In this value-packed episode, Bob Houchin sits down with Chris Vance, a marketing expert and coach at CertainPath, to discuss the key strategies every home service contractor needs to scale their business. Chris dives deep into actionable marketing insights for the HVAC, plumbing, electrical, and roofing trades, covering everything from branding basics to advanced digital marketing tactics. Whether you're a two-truck operation or looking to grow TO A $100MM home services business, Chris shares practical advice on optimizing your marketing budget, leveraging your brand, and staying ahead of the competition. Plus, they explore how to weather the shoulder season and highlight the importance of maintaining customer relationships. Tune in for expert tips and real-world strategies that will take your business to the next level!  Show Notes The Successful Contractor Podcast is a part of the CertainPath family.  CertainPath builds successful home service businesses—and has for 25 years.  We do it by providing contractors with a proven path to success, professional coaching, software solutions, and a member community of 1,100+ strong. Doubling your sales, with a 20% net profit, and an inspiring company culture is ALL possible.  Let us show you the way. With CertainPath, Success is Made Certain. Visit www.mycertainpath.com for more information.   FOLLOW CERTAINPATH: Facebook: https://www.facebook.com/CertainPath Linkedin: https://www.linkedin.com/company/certainpath Instagram: https://www.instagram.com/certainpath/  Thank you to our sponsors: Moen.  As the #1 faucet brand in North America, Moen offers a diverse selection of thoughtfully designed kitchen, bath, and smart water security products, each delivering the best possible combination of meaningful innovation, useful features, and lasting value. Moen strives to be the most durable, reliable, and easy to install brand of faucets. Moen leans on Pros to help continue to drive consumer innovation needs and influence Moen's engagement with consumers in a meaningful way. For More information, visit https://plumber.moen.com/    HD Supply. At HD Supply, our job is helping you do yours. We are uniquely positioned to help drive your business through unrivaled access to professional-grade Plumbing, Electrical and HVAC products and innovative business solutions such as our Stockwise Inventory Management program fully customizable to meet your needs and improve productivity. Our national network of distribution centers and more than 2200 store locations provide national reach with a local focus, providing unmatched convenience and product availability. We Power Pros to Do More.   Staples- Staples is the leading provider in office supplies offering a vast selection of products and services. Over the last 2 years, Staples has also become one of the US largest janitorial suppliers as well. From your everyday business essentials to your office furniture, printing, facilities and breakroom, Staples can do it all. Staples offers benefits to help create efficacies in procurement and consolidate vendors to streamline internal processes. Visit wwww.staplesadvantage.com for learn more.    Amana. Amana® brand is a premium brand from Daikin, the world's #1 indoor comfort solutions company with over 20,000 employees in just North America!   Originating eight decades ago, the Amana brand is synonymous with long-lasting, premium-quality products. Chances are, you and generations before you have enjoyed the dependable performance and longevity that the Amana brand continues to deliver. Today, Amana brand systems, like the new S-Series side discharge system with inverter technology, are manufactured with high-quality materials and innovative technologies. The unique design and excellent energy-efficient performance of the S-Series is a fraction of the size of other Amana brand systems. Because of its slim design, it is easy to transport and install. The Amana brand S-series system is available in AC, heat pump, and dual fuel configurations. Every Amana brand indoor comfort product is built to our highest standards. The S-series is no different. Take comfort with its 10-year parts and Lifetime Unit Replacement limited warranties*. For more information on the Amana S-Series, “Follow” the Amana brand on LinkedIn, Facebook, Instagram and YouTube.   Shubee- ShuBee makes it easy to take your customer service to the next level. Show your clients you care with their full line of extra-large, extra durable products made specifically to protect their home or business. ShuBee products were made by service professionals for service professionals. None of those cheap, thin shoe covers that tear on the job. Their booties are made tough. They have surface protection products for every floor type to make sure you don't leave behind scuffs or scrapes. And don't forget their coveralls. Made with an extra long torso for ease of motion, while keeping your uniform clean all day. Let ShuBee prevent the hassle of clean up by preventing the mess in the first place. Put your best foot forward with ShuBee today. Visit their website at www.shubee.com or give them a call today and mention coupon code CPPOD10 to receive 10% off your next order.  

In the 1980s and the 1990s, Serie A was the best football league in the world. The Italian league was where players wanted to play and what fans wanted to watch. Diego Maradona, Marco van Basten and Roberto Baggio were superstars and playing in Serie A. But in recent years that has not been the case. Serie A has been overtaken by other leagues, notably the English Premier League. Now, however, Serie A is fighting back. In this episode of Business Leader, Michele Ciccarese, the commercial and marketing director of Serie A, explains how... Hosted on Acast. See acast.com/privacy for more information.

E-Mail Marketing Masterclass specially made for you! Learn how E-Mail Marketing will be benefit your business this month and beyond with ⁠Favour Obasi-ike⁠. USE FLODESK CRM & SAVE 50% OFF YOUR FIRST YEAR ON US | Click Here To Sign Up >> P.S. Sign Up with your professional work email address. Resources ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Work & PLAY Entertainment on Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Work & PLAY Entertainment on Pinterest⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Work & PLAY Entertainment on LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join the PGA Newsletter here!⁠⁠ >>⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Get all the episodes in the academy ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book a meeting with me here

In this episode of Add To Cart, we are joined by Hannah Neumann, Head of Marketing at Hey Bud. Hey Bud create skincare products that deliver premium products combining nature and science. Started by three friends in 2019, the brand now has a global customer base in 90+ countries. Hannah has been a part of marketing teams at Styletread and L'Oreal before joining Hey Bud in 2022. In this chat, Hannah shares how Hey Bud focus on creating comprehensive product pages that prioritise customer questions, how they have blended science and fun to craft their distinct tone of voice and their impressive track record in pursuing experimental activations…Swifties may well know what I'm talking about.Links from the episode:Hey BudDeliver In Person (sponsored)Shopify Plus (sponsored)Questions answered:What's the secret to getting confidence and trust with new customers? How do you decide on a hierarchy of information on your product pages? What's been your favourite non-traditional activity so far at Hey Bud? This episode was brought to you byDeliver In PersonShopify PlusAbout our guest: Hannah Neumann from Hey BudWith over a decade experience across Australia and the UK working for some of the biggest names in beauty and beauty retail, Hannah is a marketer who is here to push the boundaries of what can be achieved for a brand in this space. Now heading up Marketing for fast growing Aus skincare disruptor Hey Bud Skincare, her focus is on providing customers with a brand experience that feels more like a close friend recommending you something from their beauty shelf, not just another brand trying to convince you they're bigger + better than the next, when in fact the only thing they have that is bigger is their marketing budget.You can contact Hannah at LinkedInAbout your host: Nathan Bush from Add to Cart Nathan Bush is an ecommerce consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia's Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail hello@addtocart.com.au We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

We are currently sharing a series directed specifically for Holistic Health Professionals… But you'll like them too! Here is the third episode of that series. Marketing in the holistic medicine business encounters multiple challenges. To grow your holistic medicine business effectively, you should consider adopting guerrilla marketing strategies. Unlike traditional marketing, which requires a large marketing budget, guerrilla marketing offers tangible results at minimal cost, making it highly effective for small holistic businesses. In this insightful episode, Dr. Terri Levine outlines 19 key criteria that distinguish guerrilla marketing from traditional marketing. Unlike traditional methods that rely heavily on financial investment, guerrilla marketing requires the investment of time, energy, imagination, and knowledge. The guerrilla marketing approach leverages psychological concepts and an understanding of human nature to engage customers authentically. Unlike traditional marketing, which often ends after a sale, guerrilla marketing emphasizes continuous follow-up and genuine cooperation with customers, enhancing the overall customer experience crucial for sustainable business growth. Additionally, guerrilla marketing employs reverse marketing by obtaining authorization or permission from individuals to receive marketing materials at their discretion, unlike traditional marketing, which focuses solely on making a sale. Tune in for further insights on the difference between guerrilla marketing and traditional marketing.   Watch the full episode on Youtube: https://youtu.be/uayl4BAIUo0   Key Highlights From The Episode: [01:21] 19 Criteria that differentiate Guerrilla Marketing from Traditional Marketing [01:29] #1 Financial Investment [01:45] #2 Psychological concepts and understanding of human nature [01:55] #3 Profit [02:07] #4 Small holistic practices [01:20] #6 Following up with your customers [02:41] #7 Emphasis on the importance of cooperation [03:04] #8 Long-term connections [03:18] #9 Use of marketing combinations [03:34] #10 Increasing the number of clients  [03:57] #11 Keeping your focus [04:13] #12 Directed towards individuals [04:20] #13 Greater emphasis on relationships [04:37] #14 Focuses on what can you provide in order to serve and to make a difference [04:59] #15 Open to using technology and automation [05:06] #16 Done on purpose [05:21] #17 Obtaining authorization/permission [05:40] #18 Heart to heart conversation [05:57] #19 Marketing that employs more than just advertising as a method [07:03] Get the 200 distinct marketing weapons from Dr. Terri Levine Email: Terri@heartrepreneur.com       Golden Nuggets: • Guerrilla marketing delivers tangible results at little to no cost. [01:14]  • Unlike traditional marketing, which primarily involves financial investment, guerrilla marketing requires the investment of time, energy, imagination, and knowledge. [02:31] • Guerrilla marketing focuses on following up with customers after they have received a service rather than treating them as mere transactions. [02:20] • Instead of competing with other businesses, guerrilla marketers emphasize the importance of cooperation. [02:41] • The concept of Guerrilla Marketing suggests that you should expand your holistic practice by maintaining your focus rather than expanding your business through diversification. [03:58]  • Rather than marketing to people with the sole aim of making a sale, Guerrilla Marketing involves obtaining authorization or permission from individuals to receive marketing materials at their discretion, a process known as reverse marketing. [05:21] • Guerrilla Marketing is not a monologue where one person does all the talking; it's a heart-to-heart conversation where both parties actively engage in communication with each other. [05:41]    Let me help you grow your coaching business:  Grab this free training and see my revolutionary process in action! Join me and my Inner Circle Students for a behind-the-scenes Live Group Coaching Call: www.6figsin6months.com If you want to join me in one of our connect and collaborate sessions. Go to https://calendly.com/michelle-31qw/30min, and select a date & time! Oh yeah, feel free to join our free Facebook community here: https://www.facebook.com/groups/1024921757544017.   Want More!? Listen to the podcast version of this content on your favorite podcast platform: Apple Podcasts | Spotify | Stitcher | Google Podcasts Watch all the episodes and more to gain more insight on YouTube: https://www.youtube.com/@coachterri/videos.   Please connect with me on social: Instagram: https://www.instagram.com/mentorterri Facebook: https://www.facebook.com/HeartrepreneurTerriLevine LinkedIn: https://www.linkedin.com/in/terrilevine/ 

Devon is one of the best Marketeers of the Web3 era. He'll share frameworks & strategies from his time at Ava Labs, Immutable & F/AS that can help any Web3 project grow. Do not miss this!...Marketing is everything from understanding the market, the competition, establishing digital and physical channels, finding your voice, amplifying your community, and enabling them to amplify your work as much as you do...In this 'Masterclass', Devon will share his experience working with some of the biggest and most successful Blockchain projects, including:- What does Web3 marketing comprise- The art of storytelling and building a narrative- How to communicate across different media types- How to harness a Web3 community for growth- The importance (or not) of 'KOLs'- Which 'narratives' in 2024 are hot, or just hot air...If you're working in growth, marketing, or leadership for a Web3 project, you NEED to hear what Devon has to say.

Whether you're a marketer, event organizer, community leader, business executive, or content creator, the path to achieving your desired success comes down to cultivating ideal experiences. Without that, nothing can be built, established, or mobilized within the minds of people. What makes someone pay to come to an event? What makes someone watch or read content? What makes someone buy something, anything? An experience that drove curiosity! An experience that created a need or want. And an anticipated experience of the outcome after. But how do we harness that? Where do we start? This episode will break all of that down in a simple, understandable way, as taken from my live virtual keynote presentation.Beyond The Episode Gems:All Frameworks Covered Are From Troy's Book, Strategize Up: StrategizeUpBook.comSee The Video Version Of This Live Keynote PresentationDownload HubSpot's State Of Marketing Report for FreeDiscover All Podcasts On The HubSpot Podcast NetworkGet Discount Off Riverside & Try For Free #####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews•  Follow Troy's LinkedIn @FindTroy• Get Strategy Solutions & Services: GrowWithTroy.com•  Follow Troy's Instagram @FindTroy

Get practical strategies like using Facebook's local targeting to maximize your marketing budget. Inspired by Pret's model, Mark and Conor highlight the importance of a strong internal culture and involving your team in marketing efforts for better results Tune in, take notes, and transform your marketing to make a big impact.  Grab this opportunity while you can! The “Marketing System That WORKS!” workshop and mastermind meeting will give you the complete blueprint to attract all the new patients that you need. Properly fixing your marketing SYSTEM is the foundation to all your future business success. Get all the details about how you can attend our next work shop in Chicago at www.osaevent.com

Rylee Meek has achieved massive success and is a 9 figure business owner, owning several 7 figure businesses. Meek, the Co-founder of Kings Council Coaching, shares his journey as an entrepreneur and gives real tactical insights on sales and marketing, the intersection of faith and entrepreneurship, and common mindset challenges among Christian entrepreneurs. Drawing from his book, "The Kingdom Entrepreneur", Meek explores the root of confidence and the concept of fear of God. This is a sales and marketing masterclass you can't miss!

Episode Summary: In this episode of the FutureCraft Marketing Podcast, hosts Ken Roden and Erin Mills explore the future of AI in marketing with guest Liza Adams. Liza shares her insights on how AI can elevate the strategic value of marketing and drive business growth. She introduces her three-step AI adoption accelerator approach, which focuses on inspiring marketers, aligning use cases with strategic initiatives, and implementing responsible AI operations. Liza also discusses the challenges and opportunities of AI adoption in different industries and provides practical advice for bridging the skills gap in organizations. The episode concludes with a tech review of Copy AI, a tool that helps marketers get started with AI-powered content creation. About our Guest: Liza Adams is a visionary leader with over two decades of experience steering businesses and marketing teams through pivotal industry changes. As a co-founder at GrowthPath Partners, she spearheads the adoption of responsible AI through a practical three-step AI adoption accelerator approach. Liza is an influential voice in AI and has been recognized at G2's reach event. She was also named one of the 50 CMOs to watch in 2024 by Pavilion. With a focus on growth strategies and global brand building, Liza is passionate about leveraging AI to make businesses more profitable while positively impacting society and fostering inclusive growth.   Chapters: 00:51 Exploring AI Innovations with Ken and Erin 02:55 AI's Role in Marketing and Beyond: Insights and Predictions 00:01 Introducing Liza Adams: A Visionary in AI and Marketing 08:58 The Three-Step AI Adoption Accelerator Approach 24:41 Practical Steps to Start with AI: Liza's Advice 27:58 Exploring the Skills Gap in AI Adoption 28:38 Three Key Strategies for AI Proficiency 30:06 Leveraging AI for Diversity, Equity, & Inclusion 32:10 Promoting Diverse Voices in AI 34:55 AI and Organizational Diversity Initiatives 46:13 Wrapping Up: The Human Aspect of AI Innovation 47:41 Tech Review: Exploring Copy AI Key Takeaways: AI can elevate the strategic value of marketing by providing deep market insights, personalization, and automation. Liza's three-step AI adoption accelerator approach includes inspiring marketers with use cases, aligning use cases with strategic initiatives, and implementing responsible AI operations. Companies should start with what they have in terms of AI tools and gradually expand their adoption as trust and performance improve. Responsible use of AI is crucial, and organizations should establish guardrails and involve cross-functional teams to ensure ethical and secure implementation. Bridging the skills gap in AI adoption requires providing access to tools, promoting responsible use, and inspiring curiosity and experimentation. Notable Quotes: "We can't out-campaign a bad product-market fit." - Liza Adams "Understanding, access, and acceptance are key to unlocking the value of AI." - Liza Adams "We cannot blog post our way to 2.6 trillion dollars." - Liza Adams "Curiosity is a skill that we need to have in the changing world of AI." - Liza Adams Resources: Liza Adams' LinkedIn profile: Liza Adams GrowthPath Partners website: GrowthPath Partners Templates & Frameworks: https://www.growthpath.net/resources/ ChatHubGG(affiliate link) Listen to the full episode on the FutureCraft Marketing Podcast and stay tuned for more insightful discussions on the future of AI in marketing. Disclaimer: This podcast is for informational and entertainment purposes only and should not be considered advice. The views and opinions expressed in this podcast are our own and do not represent those of any company or business we currently work for/with or have worked for/with in the past. Music: Far Away - MK2

✅ Ready to transform your sales conversations?

Welcome to The Roofer Coach! If you are a regular listener, you know that we are in the middle of a rebranding, and we are excited about what the future holds! I'm joined by my co-host, John DeLaurier, who is the younger part of our duo still in the thick of running a kick-ass roofing business in Savannah, Georgia. On today's show, we talk about the crux of your roofing business: marketing and lead generation. Everything you do to become more profitable hinges on how you handle this aspect of your business. Join us to learn more!We are joined by Jim Ahlin, co-founder of Roofer Marketers and host of the Roofer Success podcast. He does exclusive work with roofers, helping with digital marketing strategies, better brand recognition, and sales growth. His unique approach to marketing in the roofing industry can help set you up for success and profitability.Today's ONE THING: 2023 is shaping up to be a different kind of year for roofing contractors. The One-Page Business Plan can help you know your ideal customer and not try to serve EVERYONE. It will help you identify your avatar, focus on the services that deliver the most value and profitability, and stick with serving your region with excellence. We can help you determine the WHAT, WHO, WHERE, and WHY of your business. Visit The Roofer Coach on Instagram to learn more!What you'll hear in this episode:Highlights of Jim's journey to what he does with Roofer Marketers–and why he works exclusively with roofers todayWhy referrals should be the foundation of your growing business as a starting pointHow to “fill the gap” with your marketing dollars (which should be about 5% of your gross revenue)You have to know your numbers, including your CAC (Customer Acquisition Cost)Why you have to learn to say NO more often–Prequalification makes the difference!Rethink your website language, blog posts, and the message you are sending out (Focus on Market, Message, and Media.)Why Jim recommends using Google Local Services Ads for lead sources“Plant” the SEO seed from the beginning and “stack” the layers of marketingHow to set the expectation for your marketing channels for short-term, middle-term, and long termJohn's take on lead sources like Yelp: “Have a plan and do research for your market.”Jim's advice about working on your marketing fundamentalsWhat to consider in speaking to a different demographic if you pursue commercial customersJim's tips on making friends and meeting your customersJohn's takeaway tip: “Try to learn from the mistakes of others–and execute.”Resources:Connect with Jim: Website (Contractors can get a free copy of The Best Known Roofer!), Internet Marketing for Roofing Contractors, The Best Known Roofer, Facebook, Instagram, Roofing Success Podcast, and YouTubeMentioned by...

Today's episode is a case study on how a 140-year old winery was able to quickly shift its consumer base from Boomers to Millennials. Aly Wente, a 5th generation vintner and Wente's vice president of marketing and customer experience, shares key learnings and insights relevant to all brands looking to engage younger consumers.  For those of you unfamiliar with Wente Vineyards, it was founded in 1883, and is located in Livermore Valley, east of San Francisco. Until recently, the brand had a consumer mix that was common for a long-running premium wine brand — dominated by Boomers, aged 60 and up. But in the past 3 years that customer demographic flipped. Aly led the charge to future proof Wente's business by shifting its marketing strategy to focus on younger audiences, and the effort has paid off in spades. Wente's sales are now dominated by Millennials (aged 28-43) and Generation X (ages 44-59), with Boomers in third place.  If you're looking to understand what works in terms of marketing to Millennials in the drinks space, this one's for you. We cover: How to develop an authentic — and relevant — brand voice Why aspirational lifestyle campaigns are key for younger audiences How Wente shifted from print to digital marketing spend for clearer ROI Paid advertising strategies that actually work The essential marketing software tech stack How to capture and leverage social media trends to drive engagement How to reinvigorate your brand strategy and social media presence Why it's worth investing in original imagery instead of using stock photography Stay tuned for our next episode dropping on June 12.  About Erica Duecy, host: Erica Duecy is host of Business of Drinks, and one of the drinks industry's most accomplished digital and content strategists. She has built publishing and marketing programs for Drizly, VinePair, SevenFifty, and other hospitality and drinks tech companies. She also has led digital editorial teams at Architectural Digest and Saveur magazines. Her content, podcast, and video programs have won more than 40 digital and editorial awards. She is a WSET Advanced-certified wine and spirits communicator, and author of the cocktail book Storied Sips (Random House), about the real-life stories behind the world's most famous cocktails.    To learn more about Erica Duecy: https://www.instagram.com/ericaduecy/ https://www.linkedin.com/in/erica-duecy-4a35844/ https://twitter.com/ericaduecy And if you like what you heard, help us spread the word! Follow Business of Drinks, and rate and review our episodes on any platform where you're listening. It helps us find new listeners. Thank you

Ever hustled so hard you forgot about the humans behind the brands? On ‘Marketer of the Day' Podcast by @RobertPlank, Ella Parlor spills the tea on prioritizing PEOPLE over products in marketing. From Red Bull to the NFL, she conquered distribution gaps and multicultural marketing with a smile. Red Bull and the NFL to consulting for major alcohol companies. She reveals practical advice for navigating the marketing landscape, understanding distribution gaps, and the importance of multicultural marketing. Ella also highlights the critical role of emotional and logical decision-making in building successful marketing campaigns.Listen to the Marketer of the Day Podcast: https://www.youtube.com/@RobertPlank Highlights:Ella Parlor's unique career journey and the inspiration behind her book, "High Tolerance."Intersection of marketing and sales in the beverage industry.The importance of pounding the pavement and understanding distribution gaps.Strategies for effective multicultural marketing and reaching new customer bases.The significance of touchpoints and practical sales tools in the consumer journey.Balancing emotional and logical marketing decisions for better outcomes.Prioritizing people behind the products to build a lasting legacy.Ella's personal philosophy on success, health, and maintaining balance.Quotes:"Passion without strategy is like a car without fuel. You need both to drive success.""Understanding distribution gaps is crucial; it's about pounding the pavement and really getting to know your market.""Balancing emotional and logical marketing decisions leads to outcomes that resonate deeply with consumers.""To build a lasting legacy, you must prioritize the people behind the products, not just the products themselves."Themes: Marketing Strategies, People Over Products, Distribution Gaps, Multicultural Marketing, Consumer Journey, Emotional Marketing, Logical Marketing, Brand Storytelling, Data-Driven Marketing, Sales Tools, Route to Market (RTM), Above-the-Line (ATL), Below-the-Line (BTL), Marketing Budget Allocation.Resource Links:Book: High Tolerance on AmazonMarketer of the Day Podcast: https://www.youtube.com/@RobertPlankThis episode is packed with valuable insights for anyone looking to elevate their marketing game. Tune in to learn from one of the industry's leading experts and discover how prioritizing people can drive long-lasting success.Connect With Ella: EllaParlor.com IG / FB / TikTok / LinkedIn: @ellayourbella Follow & Share using #EavesdropWithElla

Today's episodeis a podcast interview I did on the Young and Profiting podcast with Hala Taha. We talk about all things entrepreneurship and marketing. I share my two cents on the shift in social media towards interest-based content, making platforms like TikTok successful. I also talk about the importance of adaptability emphasizing that entrepreneurs must be adaptable, continuously learning and experimenting with new platforms and strategies, and much more! Check out my new book - Day Trading Attention: https://garyvee.com/attention Learn more about Young and Profiting: YouTube:  @youngandprofitingpodcast  Instagram: https://instagram.com/yapwithhala — Thanks for watching! --- Send in a voice message: https://podcasters.spotify.com/pod/show/garyvee/message

B2B Influencer marketing is booming right now. According to Forbes 94% of B2B marketers say influencer marketing is a profitable strategy, yet if you ask around you're bound to find skilled marketers or founders who invested heavily in creator partnerships and ended up seeing less than desirable results. Here's the thing - unlike investing in safe, mature and refined marketing methods like ads or SEO, the influencer marketing route requires you to have a strong understanding of a few key aspects that might seem logical to a social media native person, but can blindsight you if you only got your first iphone after finishing college.Today's guest is Morgan J. Ingram, Founder of AMP -  a GTM production company that helps businesses drive sales through account-based content. Rather than traditional marketing, they create engaging video content and events tailored to key accounts. This earns trust and boosts sales by connecting with target customers in an impactful way.Morgan segments creators into 3 categories - brand ambassadors, who typically talk about the brand they're associated with, influencers who are classic content creators with a large following and subject matter experts (SME's) who are highly esteemed thought leaders in a particular niche. Knowing which creator category is best for your goals is going to make all the difference between a profitable and an unprofitable creator partnership.Tune into the full episode to learn how to navigate the landscape of B2B influencers and build profitable partnerships with the right people!KEY INSIGHTS:03:36 The 3 tiers of B2B influencers05:35 How to choose a brand ambassador 06:27 Building a brand ambassador strategy08:26 Structuring the right offer10:16 B2B influencer outreach11:57 Picking the person with the right content14:20 Building up internal creators16:52 How to identify the creators category18:29 Aligning the incentives 21:15 Structuring a deal with an influencer24:25 B2B Influencer marketing attribution26:05 Structuring a deal with a SMEConnect with Morgan - https://www.linkedin.com/in/morganjingram/Connect with Alan - https://www.linkedin.com/in/alan-j-zhao/Want to convert your website visitors instantly? Try Warmly for free - https://warmly.ai/

Hello dear friend / stranger / childhood bully! Thanks for listening to this week's show (or for at least reading this episode description).  If you want the FULL episode where we react to some funny (and not very funny) commercials, head over to our YouTube channel! Otherwise enjoy this audio-only experience that is much safer for when you're driving or welding or performing open heart surgery on someone's dad. In this episode we enjoyed a very expensive $10 bottle of wine and talked about Facebook Marketplace and how to make an absolute fortune selling shovels, Drake and Kendrick's beef and it's marketing brilliance, and so much more that is escaping me at this very moment. But you get the idea! We hope you enjoy.  T & E 

Meet Carl Willis, a trailblazer in the digital marketing world, whose journey began in 1996. Facing numerous challenges, he developed a transformative strategy that not only boosted his brand but also revolutionized online advertising by delivering remarkable results while keeping costs low. In 2014, Carl founded Simplicity Marketing LLC, simplifying digital marketing for entrepreneurs. His visionary leadership expanded with the launch of Remodeling Marketing Team Brand in 2022 and the acquisition of Agent Branding & Marketing, solidifying his role as Lead Strategist across all three brands. Beyond entrepreneurship, Carl shares his expertise through impactful books like "Internet Marketing for Home Remodeling Companies" and initiatives like the Total Transformation Summit, a faith-based workshop empowering personal development. Carl Willis exemplifies innovation and adaptability in the digital age, reshaping the marketing landscape and inspiring others to follow suit. HOW TO CONNECT WITH ANDY NEARY Subscribe and listen to the Bullpen Sessions Podcast

Prepare to be dazzled by the wit, wisdom, and wizardry of Chuck McAulay, the marketing maestro behind some of the most iconic brand campaigns over the last four decades. From working with Burger K...

Ever wondered what it takes to become a Fractional CMO? And what exactly is one, anyway? Hear from three pioneering women who are redefining the marketing game as Fractional CMOs. We'll explore their journeys to the top, unpack the biggest needs facing brands today, and discover why fractional executives might just be the future. Special thanks to our guests Brooke Budke, Founder & CEO of Momentum Brands, Liane Caruso, Founder of helloCMO, and Katherine LeBlanc, Founder of Franchise Fractionals and Owner at Apollo CMO.

Which marketing type are you? Which marketing type should you be? Which marketer do you need as a business?On this episode we will break down the history, benefits, and differences between a Full Stack Marketer, a T-Shape Marketer, an I-Shape Marketer, and a V-Shape Marketer for students, marketers, businesses looking to hire or partner with a marketer, or just curious minds in general, can grasp and understand!  Beyond The Episode Gems:Learn About My New Business Venture: S3M - Where We're Driving Inclusive Marketing & DEIB Integrations ForwardDiscover All of the Podcats on the HubSpot Podcast NetworkRead HubSpot's State of Marketing 2024 Report Surveyed By 1,400+ Marketing ProfessionalsGrow Your Business Faster Using HubSpot's CRM PlatformBook A Time To Hire Me To Help You Scale Your Business#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews•  Follow Troy's LinkedIn @FindTroy• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com•  Follow Troy's Instagram @FindTroy

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Pat breaks down the success he continues to have marketing his brand and our show across the TikTok platform. From there we dive into the digital marketing lessons that Sean has learned over the years and how Tevo is involved with a business that is a 7 seven figure business following these techniques. Finally, Sean tells us about his new book "Athletes Heal Faster" and his plans to be more active on social media! YouTube and Socials https://mtr.bio/sorry-were-closed-Pod

Email: daniel@bodyshopmarketing.io

Find out more about Krista Mashore down below:

On this episode we welcome Travis Thom, a renowned Facebook and Instagram ad expert and AI marketing strategist, back to Mortgage Marketing Radio for an insightful episode on cutting-edge digital marketing strategies in the mortgage and real estate industries.Key Points Discussed:- The transition from traditional long landing pages to streamlined, mobile-optimized versions that enhance conversion rates.- The emergence of concise bio links and lead ad forms, challenging the dominance of traditional landing pages.- Skepticism towards the capabilities of AI in fully replacing human interaction, with a focus on maintaining a balance between technology and personal touch.- The "perfect funnel" strategy for video content marketing and its effectiveness in creating brand awareness and customer retargeting.- Recommendations for budgeting and reach on video marketing campaigns aimed at maximizing brand visibility.- Elevated REM Training as a resource for mastering AI and social media marketing tactics.- The importance of personal branding and authentic content production within organizations, leveraging employee-driven content creation.- Discussion on the future of AI and human customer service integration, including the potential of indistinguishable AI-human voice capabilities.- Highlights of Travis Thom's successful track record in ad management and his advisory role with Facebook.Check out Travis' website here.Follow Travis on Instagram here.Discover how to get an endless stream of REALTOR referrals. Book your call here to learn more about myAgent Classes.

Ever wonder how Taylor Swift captivates millions and turns casual listeners into die-hard fans? We're breaking down the strategic plays from her hit-making playbook that you can apply to amp up your own marketing.   This episode isn't just for Swifties; it's for anyone looking to strengthen their personal or professional life with genuine connections and savvy brand storytelling. Tune in and elevate your marketing game to superstar status! Some insights from this episode: How Taylor's personal approach to engaging fans can be the game-changer in building your brand loyalty. The art of creating a narrative - and why eras could be the crowning glory of your social media presence. Why shaking off criticism and staying true to your authentic self isn't just a lyric, but a powerful strategy in content creation and life. And more!   Mentioned in this Episode:  Influencer Coaching: https://www.irisdigitalmediagroup.com/influencer Influencer Pitching Templates: Coming soon! Complete the contact form, and we will send it out ASAP: https://www.irisdigitalmediagroup.com/site/contact   CONNECT WITH Kim and Abby: EXPRESSIONS BY IRIS: PRINTABLES, SHIRTS, MUGS - See our Etsy Store for motivational and seasonal shirts and gift items.   Follow us: Iris Digital Media Group, LLC - website Instagram - Iris Digital Media Group @IrisDigitalMediaGroup Instagram - Digital Dreamer Podcast @TheDigitalDreamerPodcast Facebook - Iris Digital Media Group LinkedIn - company LinkedIn - Kim LinkedIn - Abby   GET THE DIGITAL LUNCH!  Juicy news to fuel your marketing, nourish your soul and energize your efforts - served up each Thursday. Subscribe on our website at the bottom of the resources page. FREE DOWNLOAD - Get our guide to selling digital audio products for profit. We've created a free guide to teach you how to make money selling your knowledge and creativity by creating audio products (think audio files delivered to a podcast player on your audience's phone). Download the guide and have your first product ready to go in just a few hours!

In the first part of this insightful series, join Paul Jamison as he chats with Keith Kalfas at the Hub in Novi, Michigan, about Keith's ongoing journey of brand transformation, delving into the nuances of color schemes, fonts, customer understanding, and crafting an impactful marketing plan. Register for Lawn Care Life Conference: Register Here Try the CRM Software I use - Try Jobber Professional Website Design - Start Your Website Journey w/ Footbridge Media Learn more about LCR Summit: LCR Summit The Landscaping Bookkeeper - Megan and Joey Coberly Reliable Tax Service - Sheila Chaplin Check out all of Paul's resources: GreenIndustryPodcast.com Shop for all of Paul Jamison's books: Get Paul's Books Here Learn more about Audiobooks on Audible: Explore Now Shop Kujo Yardwear: Shop Now

Episode 514: Shaan Puri (https://twitter.com/ShaanVP) invites Craig Clemens (https://twitter.com/craigclemens) to drop a knowledge bomb based on 15 years and a billion dollars worth of marketing insights. If you want to hear Craig's backstory check out episode 95 (https://tinyurl.com/jwbb88sd). Want to see more MFM? Subscribe to our YouTube channel here. Want MFM Merch? Check out our store here. Want to see the best clips from MFM? Subscribe to our clips channel here. — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com/ Check Out Shaan's Stuff: • Try Shepherd Out - https://www.supportshepherd.com/ • Shaan's Personal Assistant System - http://shaanpuri.com/remoteassistant • Power Writing Course - https://maven.com/generalist/writing • Small Boy Newsletter - https://smallboy.co/ • Daily Newsletter - https://www.shaanpuri.com/ — Show Notes: (0:00) Intro (4:00) The Illusion of Choice (7:00) Pepsodent: Make it about them (12:00) Otis: A Powerful Demonstration (24:00) Lucky Strike Cigarettes: Help them rebel (35:00) Great American Breakfast: Unquestionable proof (43:00) NIKE: Sell the dream (49:00) Social campaigns: Verbal Kill Shots (56:00) Probiotics: Creating a category (1:04:00) Recap: 7 Human Hijacks — Links: • Golden Hippo - https://www.goldenhippo.com/ • Craig's first MFM episode - https://tinyurl.com/jwbb88sd • Pepsodent - https://www.pepsodent.com/  • Otis - https://www.otis.com/ • Lucky Strike - https://www.luckystrike.com/ • Vibram - https://www.vibram.com/ Past guests on My First Million include Rob Dyrdek, Hasan Minhaj, Balaji Srinivasan, Jake Paul, Dr. Andrew Huberman, Gary Vee, Lance Armstrong, Sophia Amoruso, Ariel Helwani, Ramit Sethi, Stanley Druckenmiller, Peter Diamandis, Dharmesh Shah, Brian Halligan, Marc Lore, Jason Calacanis, Andrew Wilkinson, Julian Shapiro, Kat Cole, Codie Sanchez, Nader Al-Naji, Steph Smith, Trung Phan, Nick Huber, Anthony Pompliano, Ben Askren, Ramon Van Meer, Brianne Kimmel, Andrew Gazdecki, Scott Belsky, Moiz Ali, Dan Held, Elaine Zelby, Michael Saylor, Ryan Begelman, Jack Butcher, Reed Duchscher, Tai Lopez, Harley Finkelstein, Alexa von Tobel, Noah Kagan, Nick Bare, Greg Isenberg, James Altucher, Randy Hetrick and more. — Other episodes you might enjoy: • #224 Rob Dyrdek - How Tracking Every Second of His Life Took Rob Drydek from 0 to $405M in Exits • #209 Gary Vaynerchuk - Why NFTS Are the Future • #178 Balaji Srinivasan - Balaji on How to Fix the Media, Cloud Cities & Crypto • #169 - How One Man Started 5, Billion Dollar Companies, Dan Gilbert's Empire, & Talking With Warren Buffett • ​​​​#218 - Why You Should Take a Think Week Like Bill Gates • Dave Portnoy vs The World, Extreme Body Monitoring, The Future of Apparel Retail, "How Much is Anthony Pompliano Worth?", and More • How Mr Beast Got 100M Views in Less Than 4 Days, The $25M Chrome Extension, and More