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In this masterclass episode, Favour Obasi-ike, MBA, MS delivers an in-depth exploration of web sales optimization (CRO - conversation rate optimization) through strategic search engine marketing (SEM). The episode focuses on the critical relationship between website speed and conversion rates, revealing how technical optimization directly impacts sales performance. Favour emphasizes that web sales are fundamentally a result of web speed, explaining that websites loading slower than 3 seconds can decrease conversion rates by at least 7%, with compounding effects reaching 20% for sites taking 10 seconds to load.The discussion covers comprehensive website optimization strategies, including image optimization (recommending WebP format over JPEG/PNG), structured data implementation with schema markup, and the importance of optimizing every website element from headers and footers to file names and internal linking structures. Favour introduces the concept of treating URLs like seeds that need time to grow, recommending a 2-3 month planning horizon for content strategy.The masterclass also explores collection pages, category optimization, and the strategic use of content hubs to create pathways for user navigation. Favour shares practical tools and resources for keyword research and competitive analysis, while emphasizing the importance of submitting websites to Google Search Console and Bing Webmaster Tools for maximum visibility. The episode concludes with actionable advice on implementing these strategies either independently or through professional SEO consultation.Book SEO Services | Quick Links for Social Business>> Book SEO Services with Favour Obasi-ike>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> Join our exclusive SEO Marketing community>> Read SEO Articles>> Subscribe to the We Don't PLAY Podcast>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick Links
I sit down with James Dickerson, a growth marketer, Claude Code power user, and the mind behind The Boring Marketer, to watch him build an entire marketing system live from the terminal. James walks me through his full workflow: deep research with the Perplexity MCP, positioning angle discovery, direct response copywriting, landing page creation, lead magnet design, ad creative generation with Remotion, and traffic strategy — all inside Claude Code using stacked skills and MCPs. By the end, we have a conversion-ready funnel for a fictional AI marketing agency serving boring local businesses, and James shares the free playbook he created from a two-hour recorded session so listeners can replicate the process themselves. Timestamps 00:00 – Intro and Camera Setup Chat 02:57 – Episode Preview: Building a Vibe Marketing System 06:33 – Perplexity MCP for Market Research 08:13 – Live Demo: Researching an AI Marketing Agency Niche 09:48 – Positioning Angles Skill 11:34 – Direct Response Copywriting Skill 15:43 – Playwright MCP for Competitive Intelligence 17:37 – Keeping Your MCP Stack Simple (Perplexity, Firecrawl, Playwright) 20:59 – Anthropic's Front End Design Skill 25:51 – Remotion: Creating Video Ads from the Terminal 28:47 – Landing Page Review: "Boring Money" Agency 30:43 – Orchestrator Skill: Deciding What to Do Next 34:10 – Lead Magnet Skill 34:10 – Are Skills Underrated 39:08 – Claude Code Costs: $200/Month Max Subscription 42:03 – Live Lead Magnet Review 43:28 – Keyword Research and Traffic Strategy Skills 45:23 – The Evolution of Vibe Marketing 47:11 – Remotion Setup and Ad Creation Demo 54:47 – Final Ad and SEO Page Review 57:25 – Final Thoughts Links Mentioned: Vibe Marketing Playbook: https://startup-ideas-pod.link/vibe_marketing_playbook Vibe Marketing Skills: https://startup-ideas-pod.link/Vibe_marketing_skills Key Points Spending an hour on upfront research with the Perplexity MCP produces dramatically better marketing outputs than jumping straight into prompting. Skills are instruction manuals for your AI agent — the expert perspective you build into them (the last 10–20%) is what separates great output from generic AI slop. You can build a complete marketing funnel — landing page, lead magnet, ad creative, SEO content, and traffic strategy — in a single Claude Code session. Remotion lets you create programmatic video ads directly from the terminal at zero cost, in multiple formats, with custom branding. An orchestrator skill can guide you through what to do next, removing the "I have a landing page, now what?" paralysis. The same Claude Code environment where you build products can also ship your entire marketing system — research, copy, design, and deployment in one place. The #1 tool to find startup ideas/trends - https://www.ideabrowser.com LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ The Vibe Marketer - Resources for people into vibe marketing/marketing with AI: https://www.thevibemarketer.com/ FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND JAMES ON SOCIAL X/Twitter: https://x.com/boringmarketer LinkedIn: https://www.linkedin.com/in/jadickerson/
Hilton is reportedly preparing a new brand aimed squarely at smaller college towns, expanding its Graduate strategy with a more accessible concept called Undergraduate by Hilton. As immigration enforcement ramps up and travel infrastructure gets pulled into the spotlight, much of the U.S. travel industry is choosing silence — raising questions about neutrality, values, and risk. And Taiwan's Starlux Airlines unveils a gold Airbus A350, turning an aircraft into a flying branding experiment in the attention economy. On today's Skift Daily Briefing, Sarah Dandashy breaks down what these moves say about branding, positioning, and strategy in travel right now. This episode is presented by Lodgify! Articles Referenced: Honorable Mention: @AskAConcierge on IG Hilton's Next Brand: ‘Undergraduate' Hotels for Small College Towns — Scoop U.S. Travel Industry Stays Silent During Immigration Crackdown Is This Golden Plane a Marketing Masterclass or 24-Carat Gamble? Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.
In this comprehensive session, Favour Obasi-ike, MBA, MS explores the strategic nuances of email marketing. The discussion transcends basic sales tactics, positioning email as a foundational pillar for business documentation, professional credibility, and high-impact communication. Favour emphasizes that while social media platforms often dominate the marketing conversation, email remains a superior channel for conversion and long-term relationship building. The session provides a detailed roadmap for entrepreneurs and developers alike, covering technical infrastructure, audience psychology, and the necessity of intentional engagement.Strategic Insights and Market ComparisonsThe conversation highlights a stark contrast between the ephemeral nature of social media and the enduring impact of email marketing. Favour notes that social media conversion rates typically languish below 1%, whereas search engine optimization (SEO) and email marketing can achieve conversion rates ranging from 16% to over 33%. This discrepancy is attributed to the "currency" of email: the exclusive time and attention granted by the recipient. Unlike social media posts that are quickly buried by algorithms, an email retains its conversion potential long after it is sent, provided it reaches the recipient's inbox through proper technical execution.Need to Book An SEO Discovery Call for Advertising or Marketing Services?>> Book a Complimentary SEO Discovery Call with Favour Obasi-Ike>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> Join our exclusive SEO Marketing community>> Read SEO Articles>> Subscribe to the We Don't PLAY Podcast>> Purchase Flaev Beatz Beats Online| Marketing Channel | Average Conversion Rate | Primary Advantage || Social Media | < 1% | High initial visibility and brand awareness. || Email Marketing | 16% - 33%+ | Direct connection, longevity, and high intent. || SEO | 16% - 33%+ | Sustainable organic traffic and credibility. |Technical Infrastructure and DeliverabilityA significant portion of the session is dedicated to the technical "hygiene" required to maintain high deliverability. Favour introduces Google Postmaster as an essential tool for monitoring domain health and ensuring that communications are not flagged as spam. The technical setup involves a rigorous configuration of DNS records, including MX, SPF, and DKIM, which serve as the digital credentials for a legitimate sender. Furthermore, the discussion touches upon the physical properties of an email, such as file size and font optimization, which can inadvertently trigger spam filters if not managed correctly.| Technical Component | Purpose | Best Practice || Google Postmaster| Domain Health Monitoring | Regularly check [postmaster.google.com](https://postmaster.google.com). || MX, SPF, DKIM | Authentication & Compliance | Ensure all DNS records are correctly configured. || List Hygiene | Deliverability Maintenance | Clean the list after every campaign to remove bounces. || Email Size| Spam Prevention | Use standard fonts (16px-20px) to keep file sizes low. || Segmentation| Engagement Tracking | Group audiences by behavior or interest for targeted messaging. |Content Strategy and Audience EngagementFavour and his guests, including the developer Ifeanyi, discuss the shift toward more sophisticated, developer-friendly tools like Resend, which allow for scalable, code-driven email templates. The consensus is that modern audiences do not "read" in the traditional sense; instead, they "skim" for value. Consequently, the use of listicles, bullet points, and concise subject lines is paramount.A professional subject line should ideally be limited to three or four words to avoid appearing "junior," while the preview text should be leveraged to provide the necessary context that encourages a click.The session concludes with a call for intentionality in marketing. Favour suggests a "Want vs. Need" framework: use the subject line to address what the audience *wants* (immediate value or curiosity), and use the body of the email to deliver what they *need* (tutorials, case studies, or interactive elements like polls). This approach ensures that the communication is not just seen, but acted upon.Podcast Episode Timestamps[00:00] – Introduction to the role of email in documentation and professional communication.[01:03] – Favour Obasi-ike's background in intellectual property and search engine marketing.[02:35] – Comparative analysis of conversion rates across social media, SEO, and email.[04:50] – Technical requirements for deliverability: Google Postmaster and MX record configuration.[06:16] – Reflections on the "We Don't PLAY™️" podcast and Favour's six-year tenure on Clubhouse.[22:37] – The impact of font selection and email file size on technical deliverability.[23:53] – Strategies for audience segmentation and the importance of reviewing engagement analytics.[24:26] – Managing hard and soft bounces through consistent list hygiene.[28:44] – Guest contribution from Ifeanyi on using "Resend" and React for scalable email infrastructure.[45:20] – Timing strategies: Measuring audience activity windows for optimal email delivery.[46:25] – The psychology of subject lines: Why brevity (3-4 words) signals professional maturity.[47:43] – The "Want vs. Need" framework for content delivery and engagement.[49:36] – Utilizing polls for market research: A case study on Google vs. Perplexity preferences.[52:02] – The efficacy of listicles and skimming-friendly formats in modern digital communication.About Favour Obasi-ikeFavour Obasi-ike is a prominent business consultant and entrepreneur specializing in helping creators and business owners secure their intellectual property through search engine marketing, Pinterest, and podcasting. He is the host of the "We Don't PLAY™️" podcast, a long-running series with over 610+ episodes spanning seven years.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
In this insightful session, Favour Obasi-ike, MBA, MS, a seasoned marketing expert, delves into the intricacies of launching and sustaining a profitable podcast. This episode is a goldmine for anyone looking to move beyond just creating content and build a podcast that generates both impact and income. Favour breaks down the essential strategies for creating a podcast that stands out and delivers tangible results.This session is a must-listen for aspiring and current podcasters who want to understand the business of podcasting. Favour provides a clear roadmap for building a strong foundation for your podcast, from establishing a web presence to leveraging SEO for discoverability. If you're ready to take your podcast to the next level, this episode is packed with actionable advice and expert insights.Need to Book An SEO Discovery Call for Advertising or Marketing Services?>> Book a Complimentary SEO Discovery Call with Favour Obasi-Ike>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> Join our exclusive SEO Marketing community>> Read SEO Articles>> Subscribe to the We Don't PLAY Podcast>> Purchase Flaev Beatz Beats OnlineIn this episode, you'll learn:[03:34] The foundational idea behind a profitable podcast: impact.[05:34] Why your podcast needs its own website and domain.[08:00] The importance of email capture for building a direct relationship with your audience.[10:10] How to think of your podcast as a separate entity from your main business.[11:06] The concept of creating and building capacity for your podcast.[14:00] How to create a content bank and repurpose your podcast content.[20:01] The significance of SEO in podcasting and how to optimize your show notes.[30:04] How to use your podcast to build a community and generate leads.[39:15] The power of anchor text and how to use it to drive traffic to your website.[43:21] The importance of choosing the right genre and categories for your podcast.[50:00] How to create a content strategy that aligns with your business goals.[59:01] The value of guesting on other podcasts to expand your reach.[01:05:00] How to use your podcast to build a personal brand and establish yourself as an expert in your niche.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Merry Christmas Eve everyone!
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This SEO 101, Podcast 101, and Pinterest Business 101: Digital Marketing Masterclass with Favour Obasi-Ike | Sign up for exclusive SEO insights episode outlines how a podcast acts as the central content piece ("the meat of the sandwich"), supported by Search Engine Optimization (SEO) and the long-term visibility offered by Pinterest for distribution and content longevity.The discussion explores practical aspects of content creation, such as keyword research, the importance of authenticity and storytelling, and the value of having a consistent digital presence across multiple platforms to build trust and authority. The conversation also features audience participation, with tips exchanged regarding tools like SEMrush and LLMRefs, and an emphasis on how a personal voice acts as a business's currency and brand identity.--------------------------------------------------------------------------------Next Steps for Digital Marketing + SEO Services:>> Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike>> Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!>> Join our exclusive SEO Marketing community>> Read SEO Articles>> Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike>> Subscribe to the We Don't PLAY Podcast--------------------------------------------------------------------------------If you're in business, you've felt the pressure. The digital marketing world is a constant barrage of advice: "You have to be on TikTok," "Run more ads," "Post on Instagram three times a day." It's overwhelming, noisy, and often leads to a scattered strategy that feels more like throwing spaghetti at a wall than building a sustainable business.But what if there was a simpler, more powerful formula? After a deep dive into an expert discussion on modern content strategy, a surprisingly clear framework emerged: SEO + Podcasting + Pinterest. Think of it as a "digital marketing sandwich." SEO and Pinterest are the buns, providing structure and long-term discoverability. The meat in the middle is your podcast—the core of your message, the engine for trust, and the source of all your content. This approach brings clarity, structure, and a self-reinforcing system to your marketing efforts.--------------------------------------------------------------------------------1. Your Content's Lifespan: The 5-Month Rule of PinterestDifferent platforms treat your content in vastly different ways. A post on most social feeds might have a relevant lifespan of 72 hours before it's lost in the algorithm. This is the most surprising truth revealed: Pinterest is in a league of its own, with an average content lifespan of five months.This isn't just a minor difference; it's a game-changer. It reframes your content from a fleeting post into an evergreen asset. Imagine you had two storage units, both costing the same price. Storage A expires in 72 hours, while Storage B gives you five months. Which would you choose for your valuable assets? Content on Pinterest works for you for months, continually driving traffic and awareness long after you've published it."If you do that for your content on Pinterest, that's what you'll be creating because Pinterest has a a span of 5 months. So let's say you have a podcast you've done that's 5 minutes long. 5 minutes podcast episode that turns into a fivemon timeline."In essence, the speaker illustrates how a small, five-minute piece of content gains a five-month lifespan, creating an outsized return on the initial time investment.--------------------------------------------------------------------------------2. The Podcast as a Secret SEO EngineMany people think of a podcast as just an audio file. In reality, it's a powerful, multi-faceted tool for search engine optimization. Each episode offers seven distinct slots where you can submit strategic "intel" to platforms like Apple and Spotify, telling their algorithms precisely what your content is about.These seven SEO opportunities within a single episode are:• Podcast Cover Art• Episode Cover Art• Episode Title• Episode Description• Podcast Title• Podcast Description• The Author NameThis is incredibly impactful because it gives you numerous chances to signal your relevance. The title fields offer around 40-60 characters for your primary keywords, while the description fields give you a massive canvas of up to 4,000 characters to elaborate. By consistently embedding keywords across these seven slots, you create a clear, algorithm-friendly footprint that dramatically boosts your visibility and helps your target audience find you when they're searching for solutions.--------------------------------------------------------------------------------3. The Myth of "No Time": The Surprising Math of ConsistencyOne of the biggest hurdles for creators is the belief that producing consistent content, like a podcast, takes too much time. However, the math tells a different, far less intimidating story. Producing 75 podcast episodes in a single year might sound daunting. But let's break it down.Assuming one hour per episode, that's just 75 hours out of the 8,760 hours available in a year. This means you would spend less than 1% of your total time to build an entire library of valuable content. This simple calculation reframes the commitment from an overwhelming burden to a manageable, high-leverage activity."If you do 75 five episodes in a span of 365 days... That is less than 1% of your time in a year that you've spent on a podcast that has a lifespan of anywhere from 24 hours to 24 months."The true power lies in that contrast: a sub-1% time investment creates a powerful asset with a lifespan of up to two years. The return on investment is immense, turning small, consistent efforts into a long-term marketing engine.--------------------------------------------------------------------------------4. The 5% Rule of Listening: Why Your Message Isn't StickingHere is a counter-intuitive psychological truth that every marketer must understand: when someone listens to new information for the first time, they typically only acquire 5% of it.For a listener to reach 90% acquisition—the point where they truly understand a concept and could teach it back to someone else—they need repeated exposure. This has a massive implication for content creators. Your message will not stick after a single episode or post. This is why repetition, multi-format content (repurposing your podcast into blogs, social media posts, and pins), and clear, simple messaging are not just good ideas; they are essential. The real value is in reinforcing your core message over time and across platforms, moving your audience from 5% awareness to 90% understanding.--------------------------------------------------------------------------------5. Your Voice Builds the Bridge of TrustUltimately, a podcast's most profound power lies in the raw, human element of your voice. It serves as the cornerstone and anchor for your message. Text and images can inform, but your voice builds a relationship. Over time, as people listen to you consistently, they develop a "listen score," which directly translates into a "trust score."This is the bedrock of all effective marketing, because as any strategist knows, before you can earn dollars, you must earn trust. A podcast creates that bridge between you and your audience that static content cannot replicate. When people trust your voice, they are more likely to click your link, visit your website, and engage with your content. This trust makes every other part of your marketing machine—your SEO, your Pinterest strategy, your email campaigns—exponentially more effective."When you create a podcast, it creates that bridge of trust because now you can listen to me, you can call me out, you can say whatever you want... because of what you hear."--------------------------------------------------------------------------------Conclusion: Building Your Digital Marketing SandwichThe path to effective digital marketing doesn't have to be a chaotic scramble. By combining the foundational elements of SEO (capturing search intent), Podcasting (building trust and creating the core message), and Pinterest (creating a long-term, searchable content library), you build a robust, self-reinforcing system. It's a strategy that turns one piece of core content into a marketing engine that works for you for months, even years.This isn't about doing more work; it's about making the work you do more intelligent and interconnected. It's about building a system where each part strengthens the others, creating sustainable growth and a genuine connection with your audience.Now that you've seen the recipe, what part of your own digital marketing 'sandwich' have you been neglecting—the search-friendly buns or the trust-building meat in the middle?See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Award-winning marketer and media expert Kim Ritberg shares how to grab attention in the first 3 seconds of your video — the part that really matters! Whether you're a business owner, coach, or content creator, this guide to hooks and headlines will transform your videos and keep your audience engaged from the start.What you'll learn:What a hook is and why it's critical (00:01)How to make your video irresistible in the first 3 seconds (00:57)Visual and text-based hook strategies (01:28)AI tools to help you write better headlines (04:27)Why your hook should focus on your audience — not everyone (05:36)Easy visual hooks you can use today (06:32)Real-life examples using props and movement (09:03)Kim also shares simple, budget-friendly tips to level up your video content — no big crew needed.Kim Rittberg was a TV news producer for a decade and trained thousands of people to be calm, cool and collected for live TV interviews. She also launched the digital video unit for Us Weekly leading to its $100 million sale, and was a video marketing executive at Netflix & PopSugar. She ditched corporate once she found herself working in the hospital delivery room. She now runs an award-winning company that helps real estate agents & business owners grow their leads, income and credibility with video and podcast. FREE DOWNLOAD: 10 Tips to Make Better Video In Less Time (To Grow Your Revenue) click hereFollow host Kim Rittberg on Instagram & Subscribe to Kim's YouTube Channel to Make Better Videos that ConvertSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
SummaryIn our latest episode of The Daily Groomer, chat with Brandon Pedro—a young entrepreneur balancing college, semi-pro soccer, and helping run his family's successful dog grooming business, PCoCo's, in Coppell, Texas. We get into how Brandon built their standout social media presence, the strategy behind viral content, and his top tips for groomers looking to document their journey, connect with their community, and stay consistent online. He also shares how family and culture inspire the heart of the business. Whether you're new to social or ready to level up, Brandon's advice is practical, honest, and easy to apply.Timestamps10:56 Optimizing Social Media Content Platforms14:29 Using Trending Audio for Training18:04 Finding Your Social Media Niche23:31 Branding and Client Engagement30:49 Effective Content Trends DiscussionStay connected with our guest speakers! Follow them on their social media @pcocodoggrooming . For more grooming tips, insights, and stories, check out our website at The Daily Groomer. Join and be part of The Daily Groomer Community!
What happens when a green owl, a handful of improv rules, and zero fear collide? You get Duolingo, the internet's most unhinged, hilarious, and effective brand. Zaria Parvez is the creative force behind that chaos. As Duolingo's first-ever social media hire, she helped grow the brand from 50,000 to over 16 million followers, turning a dusty owl costume in the office into one of the most recognizable (and meme-worthy) characters on the planet. She opens up about how she built a culture of creativity rooted in improv, boldness, and trust. She shares how her team turned social media into the heartbeat of the brand and why “fear is the most expensive mistake” in marketing. You'll learn: > The wild origin story behind Death by Duo, the campaign that hit 1.7 billion impressions with no paid ads. > How Zaria uses improv comedy principles to fuel creativity, collaboration, and confidence. > Why giving social teams approval power and autonomy is the key to moving at the speed of culture. Whether you're a marketer, creator, or someone who just loves a good brand story, this episode will change the way you think about creativity online. Acquired by Atlassian in 2023, Loom is an AI-powered video communication tool for work that lets users record and share videos quickly and easily. Loom helps teams stay connected across time zones and boosts productivity. Visit Loom.com for more information. Follow Zaria: LinkedIn: https://www.linkedin.com/in/zaria-parvez-645983140/ Follow Daniel: LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
In this episode of What's Best For The Patient Is Best For Business, Jerry sits down with Seth Turnoff, Co-Founder and Managing Partner of Custom Medical Marketing (CMM).They dive deep into the critical, often overlooked connection between marketing, sales, and patient experience in a private practice. Seth shares his unique perspective from his "Jerk Store" series on LinkedIn, where he breaks down bad sales outreach, and explains how his firm uses "searchless marketing" to target ideal patients through demographics and psychographics.The conversation is a masterclass in why treating your front desk as a revenue-generating sales center, not just a logistics hub, is the key to sustainable growth. Jerry and Seth discuss the downstream chaos of poor lead handling, the danger of counting leads as revenue, and why the best marketing in the world fails without a system to convert interest into arrived, paying patients.Key Takeaways:• Marketing and Sales are a Partnership, Not the Same Thing: Effective marketing generates awareness, but a dedicated sales process is required to convert that interest into scheduled appointments. They must work in tandem, with data flowing back from sales to inform and improve marketing efforts.• Your Front Desk is Your Sales Engine: Stop viewing your front desk team as merely schedulers. Empower them with the time, training, and systems to have meaningful conversations, set proper expectations, and gather crucial data on every lead—whether they schedule or not.• Track Everything to Stop Guessing: You cannot improve what you do not measure. Implementing a simple lead tracker is essential to understand where your best patients come from, identify leaks in your funnel, and make data-driven decisions instead of emotional ones.• Better Leads Lead to Better Conversions: The ultimate way to improve conversion rates is to attract higher-quality, better-fitting leads through targeted marketing. This reduces pressure on the sales team and creates a more efficient and profitable practice.• Intentionality Creates Patient Success: Every patient touchpoint—from the first phone call and the check-in process to the clinical experience and billing—must be intentionally designed. Reverse-engineering the ideal patient journey ensures a seamless, professional experience that builds trust and loyalty.Tune in for an honest, no-fluff conversation filled with actionable strategies to align your marketing, sales, and operations to serve more patients and build a healthier business. If you'd like to learn more about Strata EMR & RCM and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with their team!
SEO Secrets: Why Do Search Engines Rank Webpages Higher Than Others? with Favour Obasi-Ike) | Get exclusive SEO newsletters in your inbox.This discussion focuses on web page ranking and SEO strategies, particularly in the context of evolving search algorithms and AI. Favour highlighted the importance of domain authority and page authority, emphasizing that content needs to be contextual, comprehensive, and in multimedia formats to rank effectively. They discuss practical tools like Google Search Console and SEOGets for analyzing website data and improving rankings. Additionally, the conversation touches on the accelerated pace of content indexing due to social media and podcasts, suggesting that unique analysis and experience, especially through quotes and diverse content clusters, are crucial differentiators in a world saturated with AI-generated content.Next Steps for Digital Marketing + SEO Services:>> Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike>> Need more information? Visit our Work and PLAY Entertainment website to learn about our digital marketing services.FAQs on Elevating Web Page Ranking in the AI Era1. Why do some web pages rank highly on search engines while others don't?Web pages rank differently due to various factors that influence their visibility to search engine algorithms and users. Key reasons for higher rankings include strong domain authority, relevant and contextual content, the use of multimedia formats, and addressing user queries effectively. Conversely, pages may not rank well if their content is outdated, contains error messages or broken links, lacks credibility, or fails to provide the type of information users are actively seeking. Essentially, a page's ability to rank is a reflection of its usefulness, credibility, and technical optimization in the eyes of search engines.2. What is "domain authority" and why is it important for web page ranking?Domain authority refers to the credibility and trustworthiness of your entire website in the eyes of search engines. It's often represented by a score from 0 to 100, with a higher score indicating greater authority. A strong domain authority is crucial because it signals to search algorithms that your website is a reliable source of information. This trust is built through the credibility of your content and its context. A website with high domain authority can help its individual web pages rank more easily, even if a new page is just published, because the overarching trust established with Google (and other search engines) extends to all its content. Tools like Ahrefs can be used to check your website's domain authority.3. How do content pillars and content clusters contribute to a webpage's ranking?Content pillars and content clusters are strategic approaches to organizing your website's content to improve ranking. Content pillars are broad, foundational topics central to your business or niche. Content clusters are groups of related, more specific articles or pages that link back to a central pillar page. This structure creates a "roadmap" for both users and search engines, demonstrating a comprehensive understanding of a topic. By providing detailed, interconnected content around specific themes, you establish your website as an authoritative resource, allowing people to find you based on various related search queries, thus boosting your overall search visibility.4. How can multimedia and different content formats improve web page rankings?Incorporating multimedia and diverse content formats significantly enhances a web page's ranking potential. While basic text is important, pages that include elements like embedded YouTube videos, infographics, FAQs, pricing lists, and even quotes, offer a richer user experience. Videos, for example, generate captions (text within text), and podcasts can be transcribed, effectively creating "text to the power of three" (text, audio, video all contributing to textual content). This multi-format approach provides more context and content for algorithms to parse, caters to different learning preferences, and increases user engagement, signaling to search engines that the page is valuable and comprehensive.5. What role do search engines like Google Search Console play in optimizing web pages for ranking?Google Search Console (GSC) is a free and essential tool for website owners to monitor their site's performance in Google Search. It acts as the "internet service provider" for your website within Google's database. GSC provides valuable data on how users find your site, which queries they use, and how your pages are performing. By tracking queries, impressions, and clicks, you can identify what information people are seeking and then strategically create or refine content to address those needs. Submitting your sitemap and regularly checking GSC allows you to ensure your content is indexed, track its performance, and make informed decisions to improve rankings. Other search engines like Bing and Yandex also offer similar tools.6. How can an individual's unique analysis and experience differentiate their content in an AI-driven world?In an era where AI can rapidly generate vast amounts of content, unique analysis and personal experience have become paramount differentiators. While AI can produce factual information, it often lacks the nuanced insights, personal anecdotes, and real-world expertise that a human can provide. For instance, when discussing a topic like cooking eggs, an AI might list recipes, but a human can share their experience with different pan types or specific techniques that yield better results. Injecting your personal perspective, insights, and expert opinions into your content creates a level of authenticity and depth that generic, AI-generated content cannot replicate, making your pages more valuable and trustworthy to both users and search algorithms.7. What are some actionable strategies for improving web page rankings quickly today?The landscape of SEO has evolved, allowing for quicker ranking compared to a decade ago. Here are some actionable strategies:Utilize Google Search Console (GSC): Install GSC, analyze query and page data (potentially with tools like SEO Gets), and use AI to help create prompts for analyzing this data to build better web pages.Leverage Domain Authority: If you have a powerful website, new or revised content can rank faster due to Google's existing trust. Press releases can also help promote important content as news is a strong signal to search engines.Content Context & Clusters: Focus on creating contextual content around specific topics, using content pillars and clusters to cover subjects comprehensively.Multimedia Integration: Embed videos, infographics, and other visual or audio elements. Ensure these elements have accompanying text (captions, transcriptions).Answer User Queries (The 5 W's and 1 H): Create content that directly answers common questions people are asking, using the "who, what, when, where, why, and how" framework in your articles and URLs.Create "Tools" Content: Articles or pages about "tools" (free or paid) often attract significant traffic because users are actively seeking solutions.Consistency and Recurrence: Regularly update and create content, and don't be afraid to revisit and expand on successful topics over time.8. How has AI impacted the way web pages rank, and what does it mean for content creators?AI has significantly altered the ranking landscape. While traditional search engines (Google, Bing) remain crucial, AI search (like ChatGPT or Google Gemini) now plays a role in how information is discovered. For content creators, this means adapting to a system where "ranking" on AI might be more accurately described as "earning impressions" or "citations." AI models scrape data from existing online sources, so content that already ranks well on traditional search engines is more likely to be cited by AI.This emphasizes the importance of:Traditional SEO Foundations: Continue to optimize for Google and other search engines, as they remain the primary data source for many AI models.Clarity and Intent: Create content that directly answers user questions in a clear, structured manner, as AI prioritizes direct answers.Attribution and Sourcing: Ensure your content is authoritative and properly attributed, so AI tools can confidently cite your work.Podcasts as a Ranking Tool: Podcasts, with their associated show notes and transcripts, are becoming a powerful way to rank quickly on both traditional and AI-driven searches, as they offer rich, contextual audio and text.Digital Marketing SEO Resources:>> Read SEO Articles>> Subscribe to the We Don't PLAY PodcastSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
On this episode of Fashion Founders, Victoria Smith interviews Nicole Reisman, Director of Influencer Marketing & Events at Dolce Vita, for a deep dive into the world of influencer marketing and brand partnerships. Nicole shares practical advice for aspiring influencers on how to work with fashion brands, what brands really look for in collaborations, and why engagement matters more than follower count. She also explains how Dolce Vita approaches budgets, campaign strategy, and events, plus how niche creators from florists to bakerscan land brand collaborations. Finally, Nicole opens up about her career journey in fashion marketing, what it takes to build a long-term career at a leading brand, and where she sees influencer marketing heading next.Follow Fashion & Founders:Podcast IG: @fashionandfoundersPodcast Substack: Fashion and FoundersPodcast Website: fashionandfounders.comPodcast TikTok: @fashionandfoundersPodcast LinkedIn: Fashion and FoundersPodcast YouTube: Fashion and FoundersPodcast Links: Shop MyVictoria Pickle Closet: @victoriasLocker Links: LockerFollow Nicole Reisman:IG: @nicolereismanFollow Dolce Vita:IG: @dolcevitaAmbassador ProgramFollow Ellie G's Ice CreamIG: @elliegsicecreamWebsiteThanks for listening!
What Are the Best Blogging and Publishing SEO Practices for New or Established Websites? (Digital Marketing Masterclass with Favour Obasi-Ike) | Get exclusive SEO newsletters in your inbox.This marketing discussion from Clubhouse audio centers on Search Engine Optimization (SEO) and its role in online business growth, particularly through blog content. It emphasizes that SEO is more than just ranking; it's a consistent strategy for online visibility. Favour Obasi-Ike recommends publishing blog posts regularly, suggesting one to two per week for new businesses and three to four for established ones, while also stressing the importance of updating older content to maintain relevance and a competitive edge. Furthermore, the conversation highlights the significance of structured data, diverse content formats (text, audio, video), and distributing content across various platforms to maximize reach and engagement, ultimately leading to organic traffic and reduced advertising costs.FAQs on SEO Content Strategy for Online GrowthHow often should a new website publish blog posts for SEO?For a new website just starting out and building momentum, it's recommended to publish one to two blog posts per week. This approach allows a new business or solopreneur to establish a consistent online presence without feeling overwhelmed. Publishing once a week translates to 52 new web links annually, which can significantly contribute to a website's visibility on search engines like Google, ChatGPT, and Bing. This frequency is considered a "gear one to gear three" strategy, focusing on foundational content and answering common customer questions.What is the recommended blog post frequency for established businesses aiming for accelerated growth?Established businesses looking to drive fast and significantly boost their SEO should aim to publish anywhere from three to four times a week. This higher frequency, referred to as moving from "gear one to gear five," is for businesses with the resources to create consistent, high-quality content. The more frequently new and updated content is published, the faster search engines like Google understand the website's relevance and authority, leading to improved rankings and increased organic traffic.Beyond initial publication, how important is updating old blog posts for SEO?Updating old blog posts is crucial for maintaining SEO relevance and extending the lifespan of your content. Every time an article is updated (given a "last modified" date), it resets its 24-month relevance cycle with search engines. This combats "content decay," where older, un-updated articles lose visibility to newer, more recent information on the same topic. Best practices suggest updating content monthly or at least quarterly. Updates can include adding FAQs, recent statistics, use cases, quotes, videos, or other rich media. This consistent updating signals to search engines that your content remains current, practical, and authoritative, improving its chances of ranking higher and for longer.What are the "three levels" of showing up online that are critical for SEO?The three critical levels for showing up online in a systematic and structural way are:Website: This is the overall digital presence, providing the "full platter" of your brand and offerings.Web Page: This refers to individual pages within the website that contain specific content. It's the "content of the website."Web Link (Blog Post/Article): These are the individual pieces of content that provide access to the specific information on a web page. They serve as "leading tools" for growth and are the primary way people find content on search engines. These three layers must work together, much like the components of a burger or sandwich, for effective online visibility.How do search engines evaluate content, and what role does "structured data" play?Search engines evaluate content by reading both the visible text (HTML) and the underlying script (XML). To rank effectively, content needs to be presented as "structured data," which goes beyond just getting a raw response from an AI tool. Structured data includes elements like headings, titles, metadata, schema markup, internal and external links, images with alt text, and other organizational components. These elements help search engines understand the context, relevance, and relationships within your content, making it easier for them to index and rank your pages for relevant queries. Search engines, including AI platforms like ChatGPT, scan the top 20 Google results for relevance, recency, and practicality, aligning with Google's E-E-A-T (Experience, Expertise, Authority, and Trust) guidelines.How can businesses maximize the reach and impact of their blog content beyond just publishing it on their website?To maximize reach, blog content should be actively distributed across various platforms, treating each blog post as a valuable piece of intellectual property. This includes:Email lists: Sending new blog posts to subscribers.Social Media: Sharing content on platforms like YouTube (as video), X (formerly Twitter), Reddit, Pinterest, and Threads.Content Repurposing: Transforming blog posts into videos, podcasts, infographics, or other formats to suit different platforms and audience preferences.Connecting with other content: For instance, ensuring every podcast episode has a corresponding blog post to appear on Google.This multi-channel approach leverages both search (people actively looking for information) and social (content being discovered in feeds) to drive traffic and engagement, increasing the chances of content being seen and resonated with.What is the impact of regularly updating website content on search engine understanding and overall business value?Regularly updating website content, particularly blog posts, significantly enhances search engine understanding of your business and its offerings. The more often you update your content, the more thoroughly Google and other search engines comprehend your topics, expertise, and relevance. This consistent engagement builds trust and authority. Furthermore, the content on your website contributes directly to its intellectual property and overall business value. Just as renovating a house adds value, adding and updating content to your domain increases its worth, making it a more attractive asset for potential scaling or sale. A diverse range of well-optimized content allows your website to "tackle different channels" and answer a broader spectrum of user questions, akin to a television offering many channels.What are common pitfalls to avoid when creating content for SEO, especially regarding AI tools?A major pitfall to avoid is simply copying and pasting content generated by AI tools like ChatGPT without further refinement. While AI can be useful for gathering information or suggesting ideas, the output is often "unstructured data." Directly using such content can lead to penalties from search engines because it may regurgitate information already available elsewhere, lacking originality, structure, and the human touch that builds E-E-A-T. Instead, AI tools should be used strategically:Restructuring: Use AI to rewrite content in a specific style (e.g., lifestyle blog, third-person with quotes and attributions).Idea Generation: Obtain content ideas or initial drafts.Enhancement: Incorporate AI-generated elements after thorough review and integration into your structured format.The goal is to transform unstructured AI output into well-structured, original, and valuable content that resonates with both human readers and search engine algorithms.Digital Marketing SEO Resources:>> Join our exclusive SEO Marketing community>> Read SEO Articles>> Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike>> Subscribe to the We Don't PLAY PodcastBrands We Love and SupportDiscover Vegan-based Luxury Experiences | Loving Me Beauty Beauty ProductsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Di episode kali ini, Anne Diana Putri akan membongkar strategi marketing dari hulu ke hilir yang efektif, terutama bagi pengusaha F&B. Dia juga berbagi pengalaman seru tentang "tough love" di dunia kerja yang ternyata sangat penting. Tonton video selengkapnya di #RayJansonRadioOTP #37 F&B MARKETING MASTERCLASS WITH ANNE DIANA PUTRI | ONTHEPASEnjoy the show!Instagram:Anne Diana Putri https://www.instagram.com/anne.d7/DON'T FORGET TO LIKE AND SUBSCRIBE !On The Pas is available on:Spotify: https://spoti.fi/2lEDF01Apple Podcast: https://apple.co/2nhtizqGoogle Podcast: https://bit.ly/2laege8iAnchor App: https://anchor.fm/ray-janson-radioInstagram: https://www.instagram.com/onthepasbali/TikTok: https://www.tiktok.com/@onthepasLet's talk some more:https://www.instagram.com/renaldykhttps://www.instagram.com/backdraft_projecthttps://www.instagram.com/mariojreynaldi#OnThePasPodcast #BaliPodcast #RayJansonRadio #FnBPodcast #PodcastAfterService
In this episode, Mark DeFrancesco of Paint for America Mastermind sits down with Brandon Pierpont to unpack the proven strategies painting contractors can use to grow and scale. From building a professional foundation to implementing systems and marketing that drives results, Brandon delivers a clear, actionable roadmap to sustainable business success.
I was grateful for the opportunity to lead a workshop for TechCon Unplugged this year. As a good marketer does, I documented the whole thing. I hope this helps you on your MSP Marketing journey!Stop Using Sh*t content! Visit campers.msp-camp.com to instantly upgrade your MSP Marketing Content
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Trevor Crump and Mark Goldheart dissect Dr. Squatch's $1.5 billion acquisition by Unilever, exploring how the brand mastered viral marketing through controversial comedy, strategic sponsorships, and top-of-funnel content. They reveal insights on navigating today's challenging e-commerce landscape, emphasizing the importance of standing out and taking a full-funnel approach. The hosts also discuss the shift in Meta's effectiveness and the need for brands to think beyond immediate ROI.Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump
In todays episode Will is sharing a private training that he did inside of his Lifestyle Wealth Mastermind when it comes to understanding different levels of content and how to meet your ideal client where they are.
Host: Nafees Salim - Founder & CEO, Impact Academy Sazzad Ahsan - Founder & Lead Consultant, Brandmark ConsultancyIn this power-packed episode of the 2 Cents Podcast, we break down 11 years of marketing experience into just 77 minutes — so you get all the insights without the fluff.
How does creating content actually help you land more speaking engagements? And how do speaking engagements fuel your content strategy? In this episode, I'll show you exactly how these two powerful tools work together to build your authority, visibility, and business growth.You will learn: Why content builds your authority as a speaker (even if you're starting out)How to strategically record your speaking engagements for marketingHow to align your speaking topics with your business and brandHow becoming a thought leader helps attract new opportunitiesThe virtuous cycle between content & speaking — and how to leverage itTimestamps & Highlights:00:02 — How content helps you land speaking engagements00:30 — The “catch-22” of booking speaking gigs without previous experience01:00 — Building authority through content02:07 — Why having a clear message matters in both speaking and content02:40 — The importance of capturing footage when you speak03:14 — How to repurpose speaking footage into valuable content03:43 — Why showing yourself in a position of authority builds credibility04:15 — How to decide what topics to speak on (and how it aligns with your content strategy)05:17 — Becoming a thought leader through consistent content05:48 — Why building authority leads to inbound opportunities06:50 — How speaking and content feed each other — a virtuous cycleFREE DOWNLOAD: 10 Tips to Make Better Video In Less Time (To Grow Your Revenue) click hereFollow host Kim Rittberg on Instagram & Subscribe to Kim's YouTube Channel to Make Better Videos that ConvertPlease spread the word to your friends and leave us a rating and review on Apple Podcasts!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Business coach Dan Sullivan and marketing and advertising geniuses Joe Polish, Dean Jackson, and Mark Young have all been friends and business colleagues for years. Now, they're teaming up as the Super Partners for a very special podcast episode where they talk about what marketing really means and provide examples of elegant ideas that entrepreneurs can use to better engage their audiences. Here's some of what you'll learn in this episode:Solutions that mean no more cold calls or door-to-door sales.The purpose of advertising.How advertising can be used to help people.The difference between marketing and sales.Why selling has gotten a bad name.What's changed since Dan founded The Strategic Coach® Program 35 years ago.Why direct mail is still the greatest form of marketing in the world. Show Notes: Everyone who has a business is going to have to do marketing and selling. One elegant idea is worth more than 1,000 semi-good ideas. Perfect has become the enemy of good. Anything you put in front of somebody is marketing. Only the hungriest fish snap at the crappiest bait. Once you figure out marketing, it's the ultimate leverage. Marketing is the aggregate of all the steps you take to go from somebody not knowing you all the way to them being engaged in a relationship with you. Once you figure out a marketing algorithm, it works again and again. You can create control in your future if you learn how to put a message out there that causes people to want to give you money. There are businesses that die of starvation, and there are businesses that die of indigestion. The average person receives between 5,000 and 24,000 advertising messages daily. Part of sales is just connecting with someone. People don't buy from you because they understand what you do. People buy from you because they feel understood. Dan's definition of selling is getting someone intellectually engaged in a future result that's good for them and getting them to emotionally commit to take action to achieve that result. Resources: I Love Marketing podcast 10xTalk podcast American Happiness podcast Cloudlandia podcast HYPNO-TI$ING by Mark Young Video: “Is Selling Evil?” by Joe Polish Who Not How by Dan Sullivan and Dr. Ben Hardy The Gap And The Gain by Dan Sullivan and Dr. Ben Hardy 10x Is Easier Than 2x by Dan Sullivan and Dr. Ben Hardy Strategic Coach® Mark Young Jekyll + Hyde Labs Dean Jackson The 8 Profit Activators Joe Polish Genius RecoveryWhat's Your Cleator?
What separates email campaigns that convert from those that get ignored? It all comes down to understanding your customers, deeply.In this episode, Sani welcomes back Omar Lovert for a masterclass on customer-centric email marketing. Together, they unpack why AI can't replace real customer insight, how to use RFM segmentation to identify your most valuable users, and the frameworks that top-performing brands use to map the customer journey and boost lifetime value.From tactical tips on optimizing welcome flows to the underrated power of post-purchase emails, this is your blueprint for building human-first marketing in a world increasingly driven by automation.
What topic would you like us to cover next?Marketing a TV show in today's crowded streaming world requires more than just trailers and billboards - it demands innovative thinking that captures attention and builds genuine connection. That's exactly what we explore in this fascinating conversation with Courtney Milne from our team at Prohibition, who unpacks the brilliant marketing strategy behind Apple TV's hit show Severance.Severance isn't just a compelling dystopian drama about corporate life gone wrong; it's a masterclass in how thoughtful, world-building marketing can transform a high-concept show into a cultural phenomenon. We take a look into the show's premise - a workplace where employees undergo a procedure that surgically separates their work memories from their personal lives—and how this unique concept lends itself to memorable marketing activations.From creating a fully functioning LinkedIn profile for the fictional Lumon Industries (complete with propaganda and fake job listings that attracted over 87,000 followers) to publishing an actual self-help book featured in the show, the Severance marketing team extended the show's universe into our reality. The crown jewel of their strategy? A stunning glass box installation in Grand Central Station where the actual cast performed as their characters without scripts, generating over £5 million in earned media value from a single activation.What makes this approach so effective is its commitment to analogue marketing in our digital age. Rather than relying solely on online promotion, Severance created tangible experiences - like special vinyl soundtrack releases with "innie" and "outie" editions containing fictional company artifacts. The result? Severance overtook Ted Lasso as Apple TV's most streamed show through organic word-of-mouth growth.Whether you're a fan of the show or a marketing professional looking for fresh inspiration, this episode offers valuable insights into how the most powerful marketing doesn't just promote content - it creates immersive worlds that audiences want to be part of. Ready to sever your connection with conventional marketing wisdom? Listen now and discover how thinking outside the digital box can create true cultural impact.Is your marketing strategy ready for 2025? Book a free 15-min discovery call with Chris to get tailored insights to boost your brand's growth.
Interview with Dave RolfeReady to unlock the secrets of building a billion-dollar business? Today's guest, Dave Rolfe, has achieved over $1 billion in sales and built a network of 30,000 distributors in the highly competitive world of network marketing. As a no-BS mentor and top industry leader, Dave shares his game-changing strategies for leadership, sales, and success.In this episode, you'll learn: ✅ How to build and sustain a high-performing sales team ✅ Why most people fail in network marketing—and how to fix it ✅ The power of qualified leads (and how to avoid rejection) ✅ Leadership strategies that retain and empower distributors ✅ The mindset shift that took Dave from failure to massive success
In this conversation we speak with Marty Bird, Director of Marketing at JMT Consulting, about successful nonprofit conference marketing strategies. Marty reveals insights from 16 years of organizing "Innovate," a premier event bringing together nonprofit finance professionals.The conversation explores how JMT has strategically evolved its conference over time, leveraging partnerships and innovative marketing to position itself as a thought leader in nonprofit finance. This fast-paced dialog, with host Julia Patrick, provides a robust blueprint for nonprofits seeking to reinvigorate their event strategies post-pandemic.Emphasizing the importance of networking at in-person conferences, Marty shares, "The networking opportunities are endless...finance professionals can discuss personally with us or with their peers; they don't feel so alone."Marty speaks to the significance of careful sponsor selection and the meticulous matching of clients with relevant sponsors, to enhance the experience for everyone involved. He also talks about the value of hiring experienced event planners and staying agile to adapt content to industry changes, saying, "We're giving them permission to talk to one another—to relate—and sometimes that's all it takes with introverted individuals."If you're thinking or planning an ‘in-person' event or conference, you'll want to pay close attention to Marty's savvy advice!#NonprofitEvents #ConferenceMarketing #nonprofitmarketingFind us Live daily on YouTube!Find us Live daily on LinkedIn!Find us Live daily on X: @Nonprofit_ShowOur national co-hosts and amazing guests discuss management, money and missions of nonprofits! 12:30pm ET 11:30am CT 10:30am MT 9:30am PTSend us your ideas for Show Guests or Topics: HelpDesk@AmericanNonprofitAcademy.comVisit us on the web:The Nonprofit Show
In this episode, Lauren Spagnoletti, founder of Little Men Roaring, shares her journey from the entertainment industry to establishing a boutique marketing agency. She emphasizes the importance of identifying your target audience as the foundation of effective marketing strategies. Lauren discusses the benefits of repurposing content to maximize reach and reinforce brand authority. Additionally, she highlights the risks of relying solely on social media followers and the need for small businesses to create valuable content to engage their audience. Lauren and Jeff also discuss the critical importance of email marketing for small businesses, emphasizing the risks of relying solely on social media platforms. They explore strategies for leveraging social media to grow email lists, the role of awareness ads in building trust with potential customers, and the overall value of maintaining a robust email list for business success.Little Men RoaringBusiness owners Get an “LKN Special” on Marketing Momentum! Click here for infoLauren's helpful marketing blog posts for LKN:Why Identifying Your Audience is Step 1 in MarketingHow to Repurpose Content Like a Marketing ProYou Don't Own Your Social Followers (and what to do about it!)A Case for Awareness Ads---------------------------------------------------------------------------------------The Best of LKNhttps://thebestoflkn.com/Hosted by:Jeff HammAllen Tate Realtors®Charlotte & Lake Norman (NC)www.LKNreal.comSupport the show
John Caprani is a direct marketing consultant from Ireland. He shares massive value on how to market sell and network yourself online. Learn more about John here: https://www.facebook.com/jdcaprani and https://www.firedigitalmarketing.com/ Learn about my online coaching program here: https://conorosheafitness.com/men-coaching/
Hey, hey! Welcome back to the podcast! It's just me today, and we're diving into marketing—again! If you caught the last episode, you know we're doing a little marketing series. if we haven't met yet, I'm Michelle Lynne, owner of ML Interiors Group—an award-winning, seven-figure interior design firm in Dallas, Texas. I've got one foot in design and two feet in coaching interior designers on how to scale to multiple six figures with profit and passion. You're in the right place if you're a designer who's hit five figures and is ready to level up! Let's talk about what's working in today's market—because, let's be real, things are different. My design firm slowed down last year, and what worked back in 2019-2022? Yeah, not quite the same now. But here's the thing—sometimes, you've just got to come back to the basics. That's what we're doing today—getting clear on your unique brand and ideal client so your marketing actually works. Step 1: Define Your Unique Brand When you try to speak to everyone, you end up speaking to no one. Your brand is more than just your logo and colors—it's how you communicate, the voice you use, and how you show up in your business. I learned this the hard way. So, let's do a little exercise: - What do you want for your business? - What types of projects excite you? - What kind of revenue and lifestyle do you want? - How would you describe your brand's personality? Jot it all down. No wrong answers. The more clear you get, the more your brand will resonate with the right people. Step 2: Discover Your Ideal Client Your ideal client needs to evolve with you. If you're still marketing to the same people you were three years ago, it's time for a refresh. When we revisited our ideal client profile, we noticed patterns—our best clients had second homes, their kids were old enough to dress themselves but not old enough to drive, and the moms were stay-at-home moms who *wanted* a beautiful home but didn't know how to make it happen. Once we defined that, our marketing became way more effective. If you're newer in business and don't have past clients to analyze, that's okay! Create an avatar. Think about: - What problems do they have that would lead them to hire you? - What are their interests and hobbies? - What's their family dynamic? - Where do they shop? What brands do they love? - What kind of careers do they have? The clearer you get, the easier it will be to create content that speaks directly to them. And here's the magic—when you market to *one* specific type of client, you actually attract more of them! What's Next? If you're feeling a little slow in business, this is the perfect time to revisit your branding and ideal client. And if you want to go deeper, come join me for the free Marketing Masterclass on February 3rd! We'll cover this in even more detail, plus a whole lot more. Head over to DesignedForTheCreativeMind.com, click on workshops, and get yourself signed up. I promise, my free trainings are better than some paid ones out there, and you'll walk away with actionable strategies you can implement immediately. Thanks for hanging out with me today! I'll be back next week with more marketing goodness. Until then, get clear on your brand, define your ideal client, and start showing up with confidence! Podcast Website and Resources: Get more info about our year-long mentorship and coaching program: https://www.designedforthecreativemind.com/business-bakery Text BESTIE to 855-784-8299 for business tips, encouragement, and all our DFCM updates. SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. Sidemark is an all-new, all-in-one software that organizes sales, marketing, and business services all in one convenient location. Join mysidemark.com to help grow your interior design business. Stay in touch with Michelle Instagram: https://www.instagram.com/designedforthecreativemind/ Join our Free Facebook Community: https://www.facebook.com/groups/idbizlaunchpad Get clarity on your next best step today! https://www.designedforthecreativemind.com/reviewguide Have ideas or suggestions or want to be considered as a guest on the show? Contact me! https://www.DesignedForTheCreativeMind.com/contact A Podcast Launch Bestie production
HoldCo Bros are back! In this episode, Nik and I are diving into marketing with a look at the "OG" internet marketing guru, Frank Kern. We talk about his 8-step sales process, from overwhelming with value to creating scarcity, and explore how these methods remain relevant in the AI age. We also talk about how to reverse engineer successful marketing funnels and the importance of copying what works, adapting it to your unique experiences, and how Frank Kern learned from the likes of Gary Halbert and Claude Hopkins. Finally, we discuss two AI investment strategies - the "cigarette butt" approach and a long-term view focusing on human interaction and authenticity, while also discussing the concept of rebundling and how what's old becomes new again. Learn more about Nik here: http://linktr.ee/cofoundersnikTimestamps below. Enjoy!---Watch this on YouTube instead here: tkopod.co/p-ytAsk me a question on or off the show here: http://tkopod.co/p-askLearn more about me: http://tkopod.co/p-cjkLearn about my company: http://tkopod.co/p-cofFollow me on Twitter here: http://tkopod.co/p-xFree weekly business ideas newsletter: http://tkopod.co/p-nlShare this podcast: http://tkopod.co/p-allScrape small business data: http://tkopod.co/p-os---00:00 The Origins of Internet Marketing and Frank Kern10:10 Frank Kern's Eight-Step Selling Process19:58 The Importance of Scarcity in Marketing30:10 Investment Strategies in the Age of AI
Join Audrey “Tech Diva” Wiggins in this engaging episode of The Business Chop as she sits down with Alex Thoric, a digital marketing expert and founder of a marketing agency. Alex, also the co-founder of "Building Income on Demand," shares insights on how businesses like spas, gyms, real estate agencies, and restaurants can attract more leads, clients, and revenue. Tune in for actionable tips on digital strategies that truly work!Summary with HighlightsIn this episode:Guest Introduction: Alex Thoric, a seasoned digital marketer, specializes in helping businesses optimize lead generation and profitability.Key Industries: Insights tailored for spas, gyms, coaches, consultants, real estate, and restaurants.Practical Advice: Alex shares proven strategies to attract clients and grow a sustainable business.Takeaway: Learn how to effectively implement digital marketing tactics that drive real results.Connect with AlexWeb buildingincomeondemand.com/opt-in-pagePodcast: open.spotify.com/show/1MLMnJ6eKmLqdcSch1NRTK?si=a9612733bb0c4f01youtube.com/@alexthoricSend us a message Buzzsprout - Let's get your podcast launched!Start for FREEDesignrr for eBooks, BlogsCreate eBooks, Blogs, Lead Magnets and more! Riverside.fm Your Own Virtual StudioProfessional Virtual StudioAltogether Domains, Hosting and MoreBringing your business online - domain names, web design, branded email, security, hosting and more.Digital Business CardsLet's speed up your follow up. Get a digital business card.Small Business Legal ServicesYour Small Business Legal Plan can help with any business legal matter.Get Quality Podcast Guests NowKeep your podcast schedule filled with quality guests from PodMatch.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showPlease Rate & ReviewVisit Our Parent Company Altogether Marketing LLC
On average, millennials stay with an employer for just two years and nine months. But after 17 years leading marketing at CARFAX's Banking and Insurance Group, Jon-Erik Valetti has cracked the code on marketing and sales alignment.In this episode, Elena and Angela explore how Jon-Erik transformed B2B marketing within a major consumer brand. From viewing marketing as a revenue center to building a thought leadership strategy that resonates with millennial buyers who make up 75% of B2B buying teams, learn how the Banking and Insurance Group grew from 11 employees to a major revenue driver for CARFAX. Topics covered: [01:00] Why millennials job-hop—and what keeps talent long-term [05:00] Creating shared goals between marketing and sales [10:00] Using a flywheel approach to define team roles[15:00] Building B2B brands within a consumer company[20:00] Why modern B2B buyers want self-guided research [24:00] The marketing experiment that led to angry faxes To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter. Resources: 2024 MarketingWeek Article: https://www.marketingweek.com/b2b-marketers-conflict-with-sales/ Jon-Erik's LinkedIn: https://www.linkedin.com/in/jonerikv/CARFAX Marketing Flywheel: https://514871.fs1.hubspotusercontent-na1.net/hubfs/514871/CarFax%20Marketing%20Flywheel.png Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.
Ever feel like you're stuck in the endless cycle of launching, or wondering why your evergreen offers aren't converting? Let's talk about it. In this episode, I'm pulling back the curtain on what really makes marketing work - whether you're launching or selling evergreen. Here's the truth: most people are so focused on time-based urgency that they're missing the bigger picture. I'm answering real questions from both launchers and evergreen sellers, and breaking down exactly how to create a strategy that sells consistently without burning yourself out. In this episode, we're chatting about: Why focusing solely on "cart closing" urgency is killing your sales potential How to sell multiple offers simultaneously without confusing your audience The secret to maintaining exclusivity while selling year-round What most people get wrong about client objections (hint: it's not just about timing) Whether you're tired of the launch hamster wheel or frustrated with your evergreen results, this episode will give you practical strategies you can implement right away. Plus, I'm sharing real examples of how to create marketing campaigns that actually convert - no matter which strategy you choose. Related Episodes: EP 137 - Stop Copying Your Coach's Launch Strategy: Here's What Actually Works EP 110 - My Framework for Marketing with the Personal Brand Pyramid Connect with me: Website Join our email list! Instagram Pinterest Looking to make an extra $100K with your next rebrand and have your visuals completely overhauled and rebranded for you? Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become our retainer client: https://highflierpowerhouse.com/retainer
In This Free Masterclass, You'll Learn:- How to Choose the Perfect Digital Product Idea- Reaching Your Ideal Audience Without Burnout- Simple, Effective Marketing Strategies for Busy ProfessionalsTo officially register for AMA, CLICK HERE
Kara Smith-Brown joins us on this week's episode to discuss her career in marketing, how her company, LeadCoverage supports the freight industry, and her new book, The Revenue Engine, that comes out November 19th. Together, we explore how aligning sales with marketing can lead to a harmonious and successful business environment. By sharing her journey from the early days at Echo Global Logistics, Kara illustrates the potential of modern marketing tools to create a distinct edge for businesses in a competitive landscape. Her experiences underscore the underestimated power of marketing in shaping a company's culture and future.Leadership and emotional resilience take center stage as we discuss the importance of maintaining composure under stress, drawing inspiration from leaders like Doug Wagner and Scott Pruneau. Our conversation spans meditation practices, the evolving nature of leadership styles, and the unique strengths of Type A personalities. We also tackle the challenges women face in male-dominated spaces, advocating for data-backed opinions and a deep understanding of business finance to gain influence. This episode promises an insightful journey through entrepreneurship, leadership, and strategic marketing, with a dash of real-world triumphs and personal anecdotes to inspire and motivate.***Episode brought to you by Rapido Solutions Group. I had the pleasure of working with Danny Frisco and Roberto Icaza at Coyote, as well as being a client of theirs more recently at MoLo. Their team does a great job supplying nearshore talent to brokers, carriers, and technology providers to handle any role necessary, be it customer or carrier support, back office, or tech services.***
Daryna Kulya is the Co-founder of OpenPhone, the world's best business phone This episode is a masterclass on startup marketing, chronicling the first six years of OpenPhone, how they acquired their first customers, and inside all the different channels they used to scale the business to over 100k customers, including FB Groups, Reddit, SEO, cold outbound.We also get into why founder-led content is so important today, and why design is a crucial core competency. For full show notes, visit: https://highlightai.com/share/28b95226-9936-4ae9-882d-6c68a1b578d5 Timestamps:(00:00) Intro(02:10) OpenPhone's new API launch(06:41) Why a better business phone is a big deal(13:18) Immigrating from Ukraine to the US and building OpenPhone(15:39) Hacking a custom business phone(25:29) How OpenPhone got its first customers from Facebook Groups(33:02) Tricks for unlocking word of mouth(39:11) Transitioning from free to paid users(43:05) How OpenPhone cracked word of mouth on Reddit(46:29) OpenPhone's YC experience(49:01) Why the Seed round was hard to raise(53:49) Using Slack to aggregate all customer feedback across the internet(57:38) How YC helped redefine their ICP(01:01:33) Tactics for sending cold emails(01:06:24) How to get and benefit from press(01:12:18) Daryna's “behind the scenes” approach to founder-led content(01:16:26) Using long-tail keywords to kickstart an SEO strategy in 2020(01:23:05) When to do founder-led content vs SEO(01:28:38) How your customers should pull you up-market(01:30:18) Why OpenPhone cares about design Referenced: OpenPhone: Ahrefs: Follow Daryna: Twitter: LinkedIn: Follow Turner: Twitter: LinkedIn: Subscribe to my newsletter to get every episode + the transcript in your inbox every week:
In this episode, host Tyson E. Franklin switches seats as Jonathan Small interviews him about his upcoming Podiatry Marketing Masterclass in Liverpool. Scheduled the day before the renowned Foot & Ankle Show, this hands-on workshop promises to be bigger and better than ever, building on insights gained over years of coaching and experience. The conversation covers why effective marketing is essential for podiatrists, how marketing can bring in patients you love treating, and the dangers of relying solely on word-of-mouth. Tyson also teases exciting elements of the workshop, like the practical lock-picking activity, designed to teach transferable problem-solving skills. Don't miss this opportunity to refine your marketing strategy and take your practice to the next level. BOOK YOUR SPOT NOW for the masterclass in Liverpool and transform your business before the Foot & Ankle Show! If you have any questions about this podcast episode or are looking for a speaker for an upcoming event, please email me at tyson@podiatrylegends.com, and we can discuss the range of topics I cover. PODIATRY MARKETING MASTERCLASS - LIVERPOOL MON. 3RD FEBRUARY, 2025 BOOKINGS - https://www.tysonfranklin.com/events/podiatrymarketingUK Do you have questions about your podiatry business, team, personal goals and career direction? If you do, I'm here to help in any way I can. I recommend following the link below to my calendar and scheduling a free 30-minute Zoom call. I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career. Two podiatrists I have spoken with recently have had fantastic results following my advice. Podiatrist #1 made an extra $40K after our 30-minute phone call, and Podiatrist #2, after three monthly coaching sessions, increased their monthly revenue by $20K by tweaking their orthotic delivery system. My SCHEDULE – https://calendly.com/tysonfranklin/podmeeting30 FACEBOOK GROUP Podiatry Business Owners Club – https://www.facebook.com/groups/podiatrybusinessownersclub MY BOOK is available on AMAZON It's No Secret…There's Money in Podiatry – https://amzn.to/3JhO9cz
Do you ever wonder how Rihanna, Taylor Swift, and Lady Gaga secure multi-million dollar endorsement deals? Why do brands pay them so much money? And what happens commercially after an advertising campaign featuring a world renowned icon is activated? Jarrod Moses is the founder and CEO of the United Entertainment Group and has bridged the gap between Hollywood and Madison Avenue for the past 25 years.Jarrod has developed culture-powered, award-winning marketing verticals for Unilever, Samsung, AT&T, Starbucks, The North Face, and the list goes on. On this episode of Some Future Day, Jarrod joins me to share an insider's perspective of the branded entertainment industry, from strategy development and celebrity selection to deal formation and beyond.Jarrod goes on to break down the critical components of dealmaking and even predicts the future of marketing. It's worth noting Jarrod is an avid Bruce Springsteen fan, has a wonderful family, and I can't thank him enough for joining me as a guest on this killer episode of Some Future Day.Sign up for the Some Future Day Newsletter here: https://marcbeckman.substack.com/Episode Links:LinkedIn: https://www.linkedin.com/in/jarrod-moses-18481378/United Entertainment Group: https://www.uegworldwide.com/To join the conversation follow Marc Beckman here: YoutubeLinkedInTwitterInstagramTikTok
In the final part of our Resonance in Marketing Masterclass series, we explore the key strategies that help brands create unshakable brand loyalty. This episode breaks down how personalization, emotional connections, and strong communities are the cornerstones of marketing success in today's world. We'll explore:• How personalization creates deeper, more meaningful relationships with your customers.• The role of emotional engagement in building long-lasting loyalty and advocacy.• Why fostering and nurturing communities around your brand is the ultimate way to cultivate trust and drive growth.Through real-world examples, actionable insights, and practical takeaways, this episode is a must-listen for brands looking to build loyalty that stands the test of time. Whether you're a seasoned marketer or just starting out, you'll discover powerful strategies to connect with your audience on a deeper level and turn customers into lifelong advocates. Previous Episodes In This Masterclass Series:• Listen To Resonance In Marketing Masterclass Part 1• Listen To Resonance In Marketing Masterclass Part 2 Beyond The Episode Gems:• Grow Your Business Faster Using HubSpot's CRM Platform• Use The Same Recording Platform I Use For My Podcast, Try Riverside.fm For Free• Buy Troy's Book, Strategize Up That Is Referenced In This Episode: StrategizeUpBook.com• Discover All Podcasts On The HubSpot Podcast Network#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews• Follow Troy's LinkedIn @FindTroy• Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com• Follow Troy's Instagram @FindTroy• Subscribe to Troy's YouTube Channel
In today's hyper-competitive landscape, it's not about how loud you are—it's about how deeply you resonate.In this episode, we explore building meaningful connections through relationship-driven marketing, focusing on:• Emotional connection > Grabbing attention.• Why trust, loyalty, and community advocacy matter more than one-time conversions.• The role of storytelling in creating authentic, long-lasting connections with your audience.• Empathy-driven marketing: understanding your customers' needs and emotions to foster brand loyalty.• Tapping into the power of personalized experiences to resonate on a deeper level.• How niche marketing and community-building create stronger advocacy than broad messaging.• How to evoke emotion and create lasting memories to resonate deeply.• Relationship-driven marketing tactics you can apply across social media, content, email, and more to engage meaningfully. Beyond The Episode Gems:• Grow Your Business Faster Using HubSpot's CRM Platform• Use The Same Recording Platform I Use For My Podcast, Try Riverside.fm For Free• Buy Troy's Book, Strategize Up That Is Referenced In This Episode: StrategizeUpBook.com• Discover All Podcasts On The HubSpot Podcast Network#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews• Follow Troy's LinkedIn @FindTroy• Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com• Follow Troy's Instagram @FindTroy• Subscribe to Troy's YouTube Channel
In a world of endless noise, the brands that stand out are the ones that resonate, not the ones that shout.In this episode, we break down how resonance plays in marketing along with:• Resonance vs Volume in marketing.• Emotional connection > Simply Exposure.• The Psychology of Resonance: tapping into customer emotions, needs, and values.• Appealing to Emotions and Creating Memories (Limbic System) > Appealing to Logic (Neocortex)• LTV > One-Time Conversions.• How to create trust currency, brand loyalty, and community advocacy.• The importance of relationship-driven marketing and communication tactics.• How to apply this to social media, content, email, copy, and other media on various platforms. Beyond The Episode Gems:• Grow Your Business Faster Using HubSpot's CRM Platform• Use The Same Recording Platform I Use For My Podcast, Try Riverside.fm For Free• Buy Troy's Book, Strategize Up That Is Referenced In This Episode: StrategizeUpBook.com• Discover All Podcasts On The HubSpot Podcast Network#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews• Follow Troy's LinkedIn @FindTroy• Get Strategy Solutions & Services: GrowWithTroy.com• Follow Troy's Instagram @FindTroy• Subscribe to Troy's YouTube Channel
In this value-packed episode, Bob Houchin sits down with Chris Vance, a marketing expert and coach at CertainPath, to discuss the key strategies every home service contractor needs to scale their business. Chris dives deep into actionable marketing insights for the HVAC, plumbing, electrical, and roofing trades, covering everything from branding basics to advanced digital marketing tactics. Whether you're a two-truck operation or looking to grow TO A $100MM home services business, Chris shares practical advice on optimizing your marketing budget, leveraging your brand, and staying ahead of the competition. Plus, they explore how to weather the shoulder season and highlight the importance of maintaining customer relationships. Tune in for expert tips and real-world strategies that will take your business to the next level! Show Notes The Successful Contractor Podcast is a part of the CertainPath family. CertainPath builds successful home service businesses—and has for 25 years. We do it by providing contractors with a proven path to success, professional coaching, software solutions, and a member community of 1,100+ strong. Doubling your sales, with a 20% net profit, and an inspiring company culture is ALL possible. Let us show you the way. With CertainPath, Success is Made Certain. Visit www.mycertainpath.com for more information. FOLLOW CERTAINPATH: Facebook: https://www.facebook.com/CertainPath Linkedin: https://www.linkedin.com/company/certainpath Instagram: https://www.instagram.com/certainpath/ Thank you to our sponsors: Moen. As the #1 faucet brand in North America, Moen offers a diverse selection of thoughtfully designed kitchen, bath, and smart water security products, each delivering the best possible combination of meaningful innovation, useful features, and lasting value. Moen strives to be the most durable, reliable, and easy to install brand of faucets. Moen leans on Pros to help continue to drive consumer innovation needs and influence Moen's engagement with consumers in a meaningful way. For More information, visit https://plumber.moen.com/ HD Supply. At HD Supply, our job is helping you do yours. We are uniquely positioned to help drive your business through unrivaled access to professional-grade Plumbing, Electrical and HVAC products and innovative business solutions such as our Stockwise Inventory Management program fully customizable to meet your needs and improve productivity. Our national network of distribution centers and more than 2200 store locations provide national reach with a local focus, providing unmatched convenience and product availability. We Power Pros to Do More. Staples- Staples is the leading provider in office supplies offering a vast selection of products and services. Over the last 2 years, Staples has also become one of the US largest janitorial suppliers as well. From your everyday business essentials to your office furniture, printing, facilities and breakroom, Staples can do it all. Staples offers benefits to help create efficacies in procurement and consolidate vendors to streamline internal processes. Visit wwww.staplesadvantage.com for learn more. Amana. Amana® brand is a premium brand from Daikin, the world's #1 indoor comfort solutions company with over 20,000 employees in just North America! Originating eight decades ago, the Amana brand is synonymous with long-lasting, premium-quality products. Chances are, you and generations before you have enjoyed the dependable performance and longevity that the Amana brand continues to deliver. Today, Amana brand systems, like the new S-Series side discharge system with inverter technology, are manufactured with high-quality materials and innovative technologies. The unique design and excellent energy-efficient performance of the S-Series is a fraction of the size of other Amana brand systems. Because of its slim design, it is easy to transport and install. The Amana brand S-series system is available in AC, heat pump, and dual fuel configurations. Every Amana brand indoor comfort product is built to our highest standards. The S-series is no different. Take comfort with its 10-year parts and Lifetime Unit Replacement limited warranties*. For more information on the Amana S-Series, “Follow” the Amana brand on LinkedIn, Facebook, Instagram and YouTube. Shubee- ShuBee makes it easy to take your customer service to the next level. Show your clients you care with their full line of extra-large, extra durable products made specifically to protect their home or business. ShuBee products were made by service professionals for service professionals. None of those cheap, thin shoe covers that tear on the job. Their booties are made tough. They have surface protection products for every floor type to make sure you don't leave behind scuffs or scrapes. And don't forget their coveralls. Made with an extra long torso for ease of motion, while keeping your uniform clean all day. Let ShuBee prevent the hassle of clean up by preventing the mess in the first place. Put your best foot forward with ShuBee today. Visit their website at www.shubee.com or give them a call today and mention coupon code CPPOD10 to receive 10% off your next order.
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We are currently sharing a series directed specifically for Holistic Health Professionals… But you'll like them too! Here is the third episode of that series. Marketing in the holistic medicine business encounters multiple challenges. To grow your holistic medicine business effectively, you should consider adopting guerrilla marketing strategies. Unlike traditional marketing, which requires a large marketing budget, guerrilla marketing offers tangible results at minimal cost, making it highly effective for small holistic businesses. In this insightful episode, Dr. Terri Levine outlines 19 key criteria that distinguish guerrilla marketing from traditional marketing. Unlike traditional methods that rely heavily on financial investment, guerrilla marketing requires the investment of time, energy, imagination, and knowledge. The guerrilla marketing approach leverages psychological concepts and an understanding of human nature to engage customers authentically. Unlike traditional marketing, which often ends after a sale, guerrilla marketing emphasizes continuous follow-up and genuine cooperation with customers, enhancing the overall customer experience crucial for sustainable business growth. Additionally, guerrilla marketing employs reverse marketing by obtaining authorization or permission from individuals to receive marketing materials at their discretion, unlike traditional marketing, which focuses solely on making a sale. Tune in for further insights on the difference between guerrilla marketing and traditional marketing. Watch the full episode on Youtube: https://youtu.be/uayl4BAIUo0 Key Highlights From The Episode: [01:21] 19 Criteria that differentiate Guerrilla Marketing from Traditional Marketing [01:29] #1 Financial Investment [01:45] #2 Psychological concepts and understanding of human nature [01:55] #3 Profit [02:07] #4 Small holistic practices [01:20] #6 Following up with your customers [02:41] #7 Emphasis on the importance of cooperation [03:04] #8 Long-term connections [03:18] #9 Use of marketing combinations [03:34] #10 Increasing the number of clients [03:57] #11 Keeping your focus [04:13] #12 Directed towards individuals [04:20] #13 Greater emphasis on relationships [04:37] #14 Focuses on what can you provide in order to serve and to make a difference [04:59] #15 Open to using technology and automation [05:06] #16 Done on purpose [05:21] #17 Obtaining authorization/permission [05:40] #18 Heart to heart conversation [05:57] #19 Marketing that employs more than just advertising as a method [07:03] Get the 200 distinct marketing weapons from Dr. Terri Levine Email: Terri@heartrepreneur.com Golden Nuggets: • Guerrilla marketing delivers tangible results at little to no cost. [01:14] • Unlike traditional marketing, which primarily involves financial investment, guerrilla marketing requires the investment of time, energy, imagination, and knowledge. [02:31] • Guerrilla marketing focuses on following up with customers after they have received a service rather than treating them as mere transactions. [02:20] • Instead of competing with other businesses, guerrilla marketers emphasize the importance of cooperation. [02:41] • The concept of Guerrilla Marketing suggests that you should expand your holistic practice by maintaining your focus rather than expanding your business through diversification. [03:58] • Rather than marketing to people with the sole aim of making a sale, Guerrilla Marketing involves obtaining authorization or permission from individuals to receive marketing materials at their discretion, a process known as reverse marketing. [05:21] • Guerrilla Marketing is not a monologue where one person does all the talking; it's a heart-to-heart conversation where both parties actively engage in communication with each other. [05:41] Let me help you grow your coaching business: Grab this free training and see my revolutionary process in action! Join me and my Inner Circle Students for a behind-the-scenes Live Group Coaching Call: www.6figsin6months.com If you want to join me in one of our connect and collaborate sessions. Go to https://calendly.com/michelle-31qw/30min, and select a date & time! Oh yeah, feel free to join our free Facebook community here: https://www.facebook.com/groups/1024921757544017. Want More!? Listen to the podcast version of this content on your favorite podcast platform: Apple Podcasts | Spotify | Stitcher | Google Podcasts Watch all the episodes and more to gain more insight on YouTube: https://www.youtube.com/@coachterri/videos. Please connect with me on social: Instagram: https://www.instagram.com/mentorterri Facebook: https://www.facebook.com/HeartrepreneurTerriLevine LinkedIn: https://www.linkedin.com/in/terrilevine/
Whether you're a marketer, event organizer, community leader, business executive, or content creator, the path to achieving your desired success comes down to cultivating ideal experiences. Without that, nothing can be built, established, or mobilized within the minds of people. What makes someone pay to come to an event? What makes someone watch or read content? What makes someone buy something, anything? An experience that drove curiosity! An experience that created a need or want. And an anticipated experience of the outcome after. But how do we harness that? Where do we start? This episode will break all of that down in a simple, understandable way, as taken from my live virtual keynote presentation.Beyond The Episode Gems:All Frameworks Covered Are From Troy's Book, Strategize Up: StrategizeUpBook.comSee The Video Version Of This Live Keynote PresentationDownload HubSpot's State Of Marketing Report for FreeDiscover All Podcasts On The HubSpot Podcast NetworkGet Discount Off Riverside & Try For Free #####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews• Follow Troy's LinkedIn @FindTroy• Get Strategy Solutions & Services: GrowWithTroy.com• Follow Troy's Instagram @FindTroy
Today's episodeis a podcast interview I did on the Young and Profiting podcast with Hala Taha. We talk about all things entrepreneurship and marketing. I share my two cents on the shift in social media towards interest-based content, making platforms like TikTok successful. I also talk about the importance of adaptability emphasizing that entrepreneurs must be adaptable, continuously learning and experimenting with new platforms and strategies, and much more! Check out my new book - Day Trading Attention: https://garyvee.com/attention Learn more about Young and Profiting: YouTube: @youngandprofitingpodcast Instagram: https://instagram.com/yapwithhala — Thanks for watching! --- Send in a voice message: https://podcasters.spotify.com/pod/show/garyvee/message
Which marketing type are you? Which marketing type should you be? Which marketer do you need as a business?On this episode we will break down the history, benefits, and differences between a Full Stack Marketer, a T-Shape Marketer, an I-Shape Marketer, and a V-Shape Marketer for students, marketers, businesses looking to hire or partner with a marketer, or just curious minds in general, can grasp and understand! Beyond The Episode Gems:Learn About My New Business Venture: S3M - Where We're Driving Inclusive Marketing & DEIB Integrations ForwardDiscover All of the Podcats on the HubSpot Podcast NetworkRead HubSpot's State of Marketing 2024 Report Surveyed By 1,400+ Marketing ProfessionalsGrow Your Business Faster Using HubSpot's CRM PlatformBook A Time To Hire Me To Help You Scale Your Business#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews• Follow Troy's LinkedIn @FindTroy• Get Strategy Solutions & Services: FindTroy.com• Buy Troy's Book, Strategize Up: StrategizeUpBook.com• Follow Troy's Instagram @FindTroy
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