Podcasts about business communications

People are forgetful. Here's how to make your messages more memorable.After any presentation, your audience will forget about 90% of what you said. That's okay, says Carmen Simon — just make sure they remember the right 10%.Simon is a cognitive neuroscientist, speaker, author, and expert on how the brain processes and retains information. Her research reveals a humbling truth: “We forget our lives almost as quickly as we live them,” she says. But instead of fighting our forgetfulness, Simon believes we can work with it — by getting intentional about what we want people to remember. “So many people aspire at attention and memory, but very few really know what they want to be memorable for,” she says. “Ask the question: what is my 10% message?”In this episode of Think Fast, Talk Smart, Simon and host Matt Abrahams discuss how to distill your communication for maximum memorability. Whether you're pitching an idea or presenting to a team, Simon's practical techniques will help you ensure your 10% message is the one your audience takes away.Episode Reference Links:Carmen SimonCarmen's Book: Impossible to IgnoreEp.39 Brains Love Stories: How Leveraging Neuroscience Can Capture People's Emotions Connect:Premium Signup >>>> Think Fast Talk Smart PremiumEmail Questions & Feedback >>> hello@fastersmarter.ioEpisode Transcripts >>> Think Fast Talk Smart WebsiteNewsletter Signup + English Language Learning >>> FasterSmarter.ioThink Fast Talk Smart >>> LinkedIn, Instagram, YouTubeMatt Abrahams >>> LinkedInChapters:(00:00) - Introduction (02:39) - Attention vs. Memory (05:15) - Novelty & Surprise (06:36) - Why Attention Isn't Enough (08:04) - The Power of Priming (09:37) - Priming in Business Communication (10:21) - Why Audiences Forget (13:32) - Smart Repetition (15:08) - The Final Three Questions (22:00) - Conclusion ********Thank you to our sponsors.  These partnerships support the ongoing production of the podcast, allowing us to bring it to you at no cost.Strawberry.me. Get 50% off your first coaching session today at Strawberry.me/smartJoin our Think Fast Talk Smart Learning Community and become the communicator you want to be. 

What happens when success, hustle, and constant work stop bringing fulfillment? In this episode of Unstoppable Mindset, I talk with marketing strategist and entrepreneur Carlos Hidalgo about business growth, faith, burnout, and the hidden cost of hustle culture. Carlos shares his journey from corporate marketing leader to founder of Digital Exhaust, along with lessons from his book The UnAmerican Dream about work addiction, burnout, and redefining success. Their conversation explores why growth does not need to be complicated, why storytelling builds trust in business, and why boundaries matter more than work life balance. Carlos also opens up about faith, failure, relationships, and the power of honest conversations. You will hear practical insights on leadership, personal growth, community, and building a life that is both successful and meaningful. Highlights: ·  06:04 – Carlos explains how his faith became a personal relationship. ·  17:32 – Why he left corporate work to start his own business. ·  25:40 – His approach to making business growth simple. ·  30:17 – How hustle culture often leads to burnout. ·  42:29 – Why boundaries matter more than work life balance. ·  54:33 – Why real community helps solve loneliness. Top of Form Bottom of Form About the Guest: Carlos Hidalgo is the co-founder and CEO of Digital Exhaust, a growth partner that helps clients make growth simple. Carlos serves his clients as an advisor, consultant, and teacher to ensure they have meaningful engagement with their customers at every stage of the journey and are able to mature and create sustainable growth. Carlos has 30 years of experience working with organizations of all sizes as an advisor, consultant, innovator, and growth expert. He is widely recognized for his expertise in demand generation, marketing, sales, and customer experience and for coaching executives in the areas of leadership and managing change. In addition to his work with his clients, Carlos has won numerous marketing awards and been named to several prestigious industry lists as a marketing leader. Carlos is also the author of Driving Demand, which is ranked as a top 5 marketing book of all time by Book Authority, and The UnAmerican Dream, which was released in 2019. In addition to books, Carlos is a well-known international keynote and TEDx speaker. You can follow Carlos on LinkedIn or on Twitter @cahidalgo Ways to connect with Scott**:** LinkedIn - https://www.linkedin.com/in/carlosahidalgo/ Facebook - https://www.facebook.com/CHidalgoJr Instagram - https://www.instagram.com/cahidalgo_ Twitter/X: https://x.com/cahidalgo About the Host: Michael Hingson is a New York Times best-selling author, international lecturer, and Chief Vision Officer for accessiBe. Michael, blind since birth, survived the 9/11 attacks with the help of his guide dog Roselle. This story is the subject of his best-selling book, Thunder Dog. Michael gives over 100 presentations around the world each year speaking to influential groups such as Exxon Mobile, AT&T, Federal Express, Scripps College, Rutgers University, Children's Hospital, and the American Red Cross just to name a few. He is Ambassador for the National Braille Literacy Campaign for the National Federation of the Blind and also serves as Ambassador for the American Humane Association's 2012 Hero Dog Awards. https://michaelhingson.com https://www.facebook.com/michael.hingson.author.speaker/ https://twitter.com/mhingson https://www.youtube.com/user/mhingson https://www.linkedin.com/in/michaelhingson/ accessiBe Links https://accessibe.com/ https://www.youtube.com/c/accessiBe https://www.linkedin.com/company/accessibe/mycompany/ https://www.facebook.com/accessibe/ Thanks for listening! Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below! Subscribe to the podcast If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can subscribe in your favorite podcast app. You can also support our podcast through our tip jar https://tips.pinecast.com/jar/unstoppable-mindset . Leave us an Apple Podcasts review Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts. Transcription Notes: Michael Hingson  00:00 Access Cast and accessiBe Initiative presents Unstoppable Mindset. The podcast where inclusion, diversity and the unexpected meet. Hi, I'm Michael Hingson, Chief Vision Officer for accessiBe and the author of the number one New York Times bestselling book, Thunder dog, the story of a blind man, his guide dog and the triumph of trust. Thanks for joining me on my podcast as we explore our own blinding fears of inclusion unacceptance and our resistance to change. We will discover the idea that no matter the situation, or the people we encounter, our own fears, and prejudices often are our strongest barriers to moving forward. The unstoppable mindset podcast is sponsored by accessiBe, that's a c c e s s i capital B e. Visit www.accessibe.com to learn how you can make your website accessible for persons with disabilities. And to help make the internet fully inclusive by the year 2025. Glad you dropped by we're happy to meet you and to have you here with us. Well, hi and welcome once again to an episode of unstoppable mindset. Today, our guest is Carlos Hidalgo. Carlos has many facets about him. He's a speaker. He deals with growth and growth management and with his company. He tries to make growth simple for the people who are his clients. I'm interested in learning about that, but he does other things as well. He is also involved with his wife and marriage counseling, which is a little bit different than the one I think I find a lot of people to do. So I think we got lots to talk about. So, Carlos, I want to welcome you to unstoppable mindset. We're glad you're here. Carlos Hidalgo  01:59 Thank you for having me. Michael, it's an absolute pleasure. Well, let's Michael Hingson  02:03 start with the early Carlos, why don't you tell us about you growing up and all that sort of thing, and where you came from, where you're headed, or whatever. Carlos Hidalgo  02:14 Sure, I was born one of six children. I was the youngest for about four years, and then my my parents had two more. So I am smack dab in the middle of middle six siblings. Was born in New Jersey, but call where I'm at now home, which is a little town in the Adirondack Mountains. And the reason I call it home, I started coming to camp here when I was five years old. Fell in love with the area, and then my father, in 1983 moved us up here when I was 12, and fell more in love with it. And that lasted for four years. And then my junior of high school, or right after my sophomore year, was told, Hey, we're we're moving I was 16, I was pretty pissed off at the prospect of leaving a place I loved, so I had engineered a plan to stay through my junior and senior high school, which in my mind, made perfect sense in my parents' mind, and for reasons now I understand, because I'm a parent, did not make so much sense, but I came back as often as I could, and then my wife and I moved here back full time in 2021 we also lived here in the 90s for two years, had our first son here so but grew up really charmed childhood was my dad was in advertising, so we got tickets to Great sporting events. We had horses that I took care of, along with some of my siblings, developed a love of the outdoors, which I still hold, which is one of the many benefits of living up here again. And so, yeah, pretty, pretty much, early childhood was, you know, be outside as much as I can run around school work wasn't my strong suit, but I muddled through and I Michael Hingson  04:04 made it. Where in New Jersey were you born? Carlos Hidalgo  04:07 Was born in a little town called Randolph in northern jersey. Spent most of our time in a place called blairis town. Their claim to fame as a prep school called Blair Academy, which I believe is still there. And then, I believe it was the original Friday the 13th was filmed. Part of it was filmed in Blairstown. Yeah, yeah. So I'm dating myself just a little bit. Michael Hingson  04:32 Well, we lived in Westfield for six years, so kind of know, New Jersey, but yeah, while we were back there, my wife always wanted to move back to California. She's a native. I was born in Chicago. She wouldn't let me call myself a native, even though we moved to California when I was five. But yeah, it's okay. Carlos Hidalgo  04:50 Sure, yeah, people get a little touchy about the term native or local and how it's defined, right? Michael Hingson  04:55 Oh, yeah, it varies all around the country, but there's. Nothing. You can't say anything bad about Chicago. They have Garrett Popcorn there. If you've never had it, next time we go through O'Hare Airport, you should get some Garrett Popcorn. Carlos Hidalgo  05:09 Okay, I will do that absolutely. Michael Hingson  05:12 Take a memo. Get Garrett Popcorn. It's it's really good stuff. Well, so what did you do for college? Or did you? Carlos Hidalgo  05:21 Yeah, I went to my first year, I went to a school called Word of Life Bible Institute. So it's a one year intensive program, study of the Bible actually here, not far from, literally eight miles down the road here, from where I live now. And at that point, it was really just an excuse to get back to the Adirondacks for a year, but I learned a whole lot. Met some incredible people, some of who I'm still very, very close with today. And then from there, I transferred to Cedarville University in Ohio. At the time I went there, we were about 2500 students. I think today they're closer to 7500 but I met my wife there, which was that, in and of itself, the three years of tuition that I paid as I transferred in, but study Business Communication, again, I wasn't a great student. What I realized is, if it was the things that I really loved to participate in, it was awesome. I had a really great time studying communication and language and how we speak. I was two years on the debate team, which was such a great education in and of itself. But everything else I didn't really love. I just the general ed stuff. I kind of thought, well, if I can skate by and, you know, get that, get the passing the credits. So that's really how I want about it. And the reality is, the way things are taught today, I'm a very visual and hands on learner, and so to sit in a classroom and try to take notes and go through theory and things like that just makes my brain hurt a little bit. So I but I but I finished. I got the degree and made some great friendships in the process. Michael Hingson  07:04 Well and clearly, based on what you did for your first year, you have a Christian orientation, or definitely a god orientation as well. Carlos Hidalgo  07:15 Yeah, that's that's really my operating system. Michael, I am a follower of Jesus Christ. I believe the Bible is the inerrant Word of God. I base my life on it. I spend time in it each and every day. And so what's interesting in that regard is, yes, I went to the Bible Institute. So while I had a lot of head knowledge about the Bible and God and Jesus and all these things, it's really been in the last 10 years that I would say I had a deep, meaningful relationship with them, and that came as from a lot of experience in my life, a lot of dark, dark moments in my life that were self induced, unfortunately. But really, what it's done for me is it's just radicalized who I am, changed my heart. And so it's gone from a having a head knowledge of it to a real experience and an engagement with Christ through His Word and through prayer. Michael Hingson  08:11 Yeah, head knowledge is is a fine thing as far as it goes, but there's nothing like personally experience coming closer to whatever it is, including dealing with believing in God and really recognizing what what God brings. And my last book that I wrote that was published last year, called Live like a guide dog, true stories from a blind man and his dogs about being brave, overcoming adversity and moving forward in faith very much deals with with a lot of that, the whole concept of the value and the power of personal knowledge, as opposed to just head knowledge. I talk about the World Trade Center a lot in that book, specifically in terms of what I learned and how I developed a mindset to be able to control fear, rather than letting it be the thing that overwhelmed me or overwhelms anyone and and I've had a couple people on this podcast who talk about it, and they say the same sort of thing that you did. It's not about knowledge that you sort of intellectually know. It's what you really know. So people, for example, in evacuating the World Trade Center, would look at signs, and they would follow those and a lot of people were able to do that, but that's still not knowing that is really relying on something else that you may or may not really have access to. So True Knowledge is the only way to go Carlos Hidalgo  09:38 100% and I find that I gather that through experience, yeah. And so the example I use is, if you ask me about my wife, you know, do you know Suzanne? I would say, Oh, yeah. You know, blonde hair, blue eyes, about five, five. Funny, smart. I could tell you all the different facts, but there's a big difference when you sit and you get to experience being with her, seeing. Her, how she interacts with people, how she treats others, all of those things. Take that knowledge and actually make an experience an experience, yeah. And so that's been the difference for me, as it regard, in my relationship with Jesus Christ, yeah, well, Michael Hingson  10:14 and Suzanne, so that's good. Carlos Hidalgo  10:17 Well, so absolutely, 31 years and we're still going. There you go. Michael Hingson  10:21 Well, keep going. That's that's cool. That's great to have that kind of a relationship. It's all too often we don't see a lot of that in marriage, and just people get married without knowing and that leads to all sorts of potential challenges. So it's good to really get to know someone Carlos Hidalgo  10:41 absolutely, yeah, I'm still, still learning, still studying her and learning all I can, after 31 Michael Hingson  10:46 years, and she is too Yes, she is. Carlos Hidalgo  10:49 She does a phenomenal job. Michael Hingson  10:52 So what did you do after college? Carlos Hidalgo  10:56 After college, I actually moved back up here, where I'm at now. Worked for two years for Word of Life, the same group that ran the Bible Institute. So then, actually, unbeknownst to me, i My heart was really at that point, I wanted to go into law enforcement. My father in law was an FBI agent for 30 years. I'd always been intrigued by law enforcement, so I thought going into and getting a job for a few years, cutting my teeth while I filled out a resume. So started working in the office of donor development or advancement, and that was the first time I really started to get any exposure to anything formal, marketing wise. In the meantime, applied to the FBI, never went anywhere. Ended up applying again, never went anywhere at that point. Then we moved to we left here after two years of marriage and having one child. We moved to Michigan for a brief time, and then we went back to down to from Michigan. We went to Dallas, where we lived for 13 years, and I worked while I was still trying to get into law enforcement. I kept getting marketing jobs and companies. So eventually I gave up the dream of law enforcement and just followed what's unfolding and had a pretty good career in two software companies as a director of marketing to cut my teeth and learn what global business was all about do a lot of travel, which helped me career wise wasn't so great home wise or parent wise when you're away from your kids, but it's been my career for 30 plus years. I've had a heck of a career doing it and very grateful for it, but I still still get intrigued at the whole concept of law enforcement, but I'm afraid I'm a little too old at this point to start down that path. Michael Hingson  12:47 How come you kept not getting anywhere with it? Carlos Hidalgo  12:51 Well, I did get to a point where the FBI I took a test when we lived in Dallas, and just they called after said I had scored well, which made me chuckle, thinking back to my college days of test taking, but and then they said, Hey, do you speak Spanish, which I do not, despite my name, which is very Spanish, Carlo. And they said, Okay, well, we'll keep your we'll keep your application on file. Let you know if anything changes. And that was the last I heard. So at that point, I just thought, okay, I can keep pushing this and trying. But again, as things started to unfold in the software world, the jobs that I had took care of my family. They provided well for us. They gave me opportunities to learn new things, try new things, opportunity to, like I said, international business, which I never done before. So at that point, I just thought, you know, I'm kind of seven, eight years into this thing. What does this look like going forward? And then are we going to have to just hit reset in all facets of our lives, financially, where our kids are settled, for me to go into law enforcement. So I abandoned it, and I'm okay with that. I think it would have been a phenomenal career. I would have loved it, like I said. I'm still intrigued by it, I still have great respect for it, but it just wasn't in the cards for me, and I'm okay with that. I think sometimes the way we grow is through the death of a dream. Michael Hingson  14:21 Yeah, I know I've always been intrigued by law and law enforcement, and I know that they're never going to hire me, and now they won't, right, but, but they wouldn't hire me, but I took, actually, some courses in college dealing with police and other things like that, because I was, and still am fascinated by it, and I have a great respect for the law. And I I admire good lawyers who are knowledgeable, who really are in it to deal with the law. And you can tell those from the typical ambulance type chaser who manipulates, but, but. I really appreciate the law. I in my life have had the opportunity to be involved with some efforts of the National Federation of the Blind, where we've gone several times to Washington to meet with congressional types. And so I've met some interesting people, met Ted Kennedy, met Tip O'Neill when he was still speaker, Senator Saugus from Massachusetts and others, and found and through them, got to meet some people who were truly committed to what they were doing. They weren't in it for the power. They were in it to try to really help the country and help their individual constituencies in their states and so on. It's a lot of fun. Carlos Hidalgo  15:47 Oh, I'm sure, I'm sure it was, I that's quite a roster of people you've been able to engage with, and I'm sure, no doubt, influence well. Michael Hingson  15:57 And we were there to talk about legislation that we needed. But I'll never forget first time we went in and we met Paul Tsongas. We talked about what we wanted to talk about, and he said, Well, it's the end of the day. What are you guys doing now? And we said, well, we're just going to go back to the hotel. And he said, You got a few minutes talk to you about Massachusetts. Well, we ended up staying for two hours. It was a lot of fun. Carlos Hidalgo  16:19 Wow, yeah, that is a lot of fun. I had an opportunity a number of years ago to do a tour of the West Wing, which was just phenomenal. So when you get, when you get those opportunities, I don't care what side of the aisle you may sit on or are partial to, the answer is yes, take it, because you learn a whole lot, and it's it gives you a whole new appreciation for our country. Michael Hingson  16:40 Well, 20 years ago, I was invited to come back and meet George W Bush because a congressman I had met was fascinated by my story and the story of my guide dog, Roselle, and he arranged for us to meet George W and we went back. It was supposed to be a brief, like two minute just photo op. This ended up being like a 15 minute conversation, and then it was a lot of fun. And I hope that we inspired him some, and we made a difference. And, you know, that's always a good thing. Carlos Hidalgo  17:13 Yeah, at the end of the day, right there people just like us. They are, I think the and I've heard that a lot about George W is his investment in people where he knew his you know, everybody in the staff that he knew their names, he knew about their families. So it doesn't surprise me that a two minute Meet and Greet was extended a little bit. Michael Hingson  17:34 We kept the Italian Prime Minister waiting while we finished our conversation, as it turns out, that's fine, Carlos Hidalgo  17:42 but it was good. There you go. There's your there, there's your the two truth and the lie icebreaker that they have. You do sometimes. There's, you can work that in, Michael Hingson  17:49 I could work that in, yeah, that would be, yeah, I should do that. Well, it was, but it was, it was, it was very enjoyable to be able to do that. Well. So now, so when did you start your own company? That's been a little while, at least. Carlos Hidalgo  18:04 Yeah, I started my first company that I started, I co founded with my brother. In 2005 I was working at the software company, and I just, I started to just have an edge of, you know, I should start something. I don't know what that looks like. And I remember one time just talking to my wife, and I said, I don't want to be 7580 years old. And think, what if, yeah, and my wife is very practical. And she said, Okay, so go for it, and if it doesn't work, just go get another job. And when she broke it down like that, I just thought, wow. Okay, she, I think she believes in me more than I do. So in 2005 I left the software company and we started a agency. And really, at that point for me, the Yes, I wanted to start my own company and see if I could do it. But the the big driving factor was my at that point, I we had four children, so we have four, and they were all pretty small, and I was traveling all over the country, and I didn't want to miss their childhood. And I remember coming home from trips and hearing conversations or seeing things that that I wasn't a part of, and I thought this, this isn't right. I need to be here. I need to be home. So I went to the software company, asked them what they thought they became my first client, and I did that for from 2005 to just early 2017 when I resigned my position as CEO there just to get my life back and kind of hit the reset button again, but this time, I meant it, so I left, and they're still going. But that was my first foray into entrepreneurship, and I just kept doing it since I started another consultancy, and now this is my third one, and also been part of about two to three other companies that. We launched, but never made it. So I enjoy the whole process. I love it, but, yeah, it's, I don't know. I mean, I will never say never, but the idea of not working for myself seems rather foreign to me. Michael Hingson  20:16 So the first company you had for 12 years, what did that do? Carlos Hidalgo  20:21 We were a mark. Marketing Yeah, we were a marketing services company. So we worked with business to business companies to help them in their demand generation, acquiring new customers and also customer growth. So that's really where a lot of my career has been sent, centered right, helping companies design them strategies, everything from content to technology to developing personas and putting together strategies on how to reach them when they're looking for something to buy that that client offers. Michael Hingson  20:52 Okay, well, that makes sense and certainly a worthy thing to do. So, when did you form your current company, digital exhaust, which is a very clever name, you'll have to tell me about that. Carlos Hidalgo  21:04 Oh yeah, there's a little bit of a story behind that. So I was working in 2022 early 2022 I had an offer to go be the Chief Revenue Officer of another agency, which I my wife and I talked about it, we prayed about it, and I had a really, really close friend of mine who was their chief strategy officer at the time, so the ability to work with him, stay in the industry and work with some really good clients, I jumped at, so I took that role over that role lasted eight months. I won't get into all those details of why? Never, never, really did get a clear answer. The answer I was given, not exactly. The numbers didn't the number. I'll just say the numbers proved otherwise. All that said that came to an end in 2023 I believe. Yeah, yeah, 2023 and so February, 23 so at that point, I was like, Okay, well, what do I do? I can try to go get a job, which I did. Nobody was really interested in, you know, early 50s, guy coming in. So, you know, did the interview thing. And then I just thought, Well, why don't, why don't I just bet on myself again and go for it. So at that point, the my friend who was the chief strategy officer, he had also left, so he and I started talking and thought, why don't we just do this together? You know, services he loves to implement, I love to sell. Let's just see if we can make a run at this. So here we are now. It'll be four years in or three years, I guess, in February or April of 26 and we're still alive to talk about it. And so that's how it came to be. It was really just, I've done this before. There's no security, no more security. I believe in working for somebody else than working for yourself. So bet on yourself and put out your shingle and see what you can make happen. Michael Hingson  23:06 Where did the name digital exhaust come from? That's a clever name. Carlos Hidalgo  23:10 Oh, thank you. We were, we were batting around so many different names, and we just had a thing, I think we had a running Google Sheet, like, let's just throw names up there. And then I was listening to a recording of a vendor that we had done work with in our early days, and he was talking about how you can track the digital movements of someone. And he said, You know, so basically, you know, they're leaving behind their digital exhaust. And he used the term twice. So I called my then partner, Tracy, and I said, Hey, what do you think about the name digital exhaust as a company? And he was like, Oh, I love it. So I said, Well, before we that, we have to call Dan and see if he would be okay. So I did some looking, you know, the whole trademark search, and when I told our partner about it. He said, Oh my word, I love it. He said, Never, never even thought that that could be a name, but if you guys want it, go for it. So we took it and it is, it's, it's, we think it's pretty unique, and it also describes a lot of what we do with customer data to get an understanding of how do you engage with them, where are they, and how are they going to interact with you and your brand? How so well. Again, he was right. I can look at your digital footprint or your digital behavior. I can see what sites you've visited, what web pages you visited, how much time you spend on a product piece, how much content you engage so I can look at all of that behind the scenes. Start to score that if you're an account that I want to go after, or if I'm a lead based sale, that gives me a lot of intelligence on what you're interested in. And then there's ways to kind of, from a insight perspective, determine where you are in that journey, whether it's your four. First time as a purchase, you're a current customer and you're interested in purchasing something else. So it gives us a lot of insight into that, so that I can message you or I also know when should sales place a phone call to you and start that conversation. So that's why we use the term digital exhaust, because, again, it's a lot of what we do and how we use our customer data. Michael Hingson  25:20 Several years ago, I watched a 60 Minutes program, gosh, I don't know it's actually a number of years ago. And one of the segments there was a guy who was on he was a private detective, and what he said was, I can tell more about you than most anyone else can simply by looking at your trash. And in fact, I can't remember if it was Mike Wallace or not. Who was the interviewer, but they went on investigated some trash cans and and this guy could just tell you so much about your entire life just by looking at what was in the trash can. It was really pretty amazing and and I don't mean that in any way as a negative thing, but it's very clever that people have that insight. So I appreciate what you're saying about digital exhaust. It makes perfect sense. Carlos Hidalgo  26:17 Well, good. I'm glad it does. It means we've hit the mark. I'm not I will say this. I'm not going to go through my customers trash, but I am not surprised that if you did how much you could learn about somebody, 100% but Michael Hingson  26:30 you do look at their their digital footprint and so again, and it makes perfect sense that you can learn so much that can help you, help them grow. Yes, absolutely gives incredible insight. You talk about making growth simple, tell me more about what that means. Carlos Hidalgo  26:51 Yeah, you know, I've been in the space a long time, and that really came a couple years ago. We started seeing different models that would come up different frameworks that would come out from different vendors. Started talking, you know, I talked to a lot of chief marketing officers in my role, and over and over, what we saw was just complexity of taking terms that everybody would know and applying a new term or creating a new term to replace the old term, because you wanted to stay edgy. And I finally had a CMO who said to me, this is all so complex. Is there any any organization out there, or any way to just make this simple? And I thought, Gee, I kind of been thinking the same thing, because I see all these talking heads out there on LinkedIn and at these conferences showing these overly complex, overly engineered models, and I'm like, You got to be a PhD to implement that thing. And again, I'm also a pretty simple guy. I don't think growth needs to be all that hard if you know your customer, what they need, when they need it, and why it's important to them. I'm going to be able to sell you quite a bit. I'm also going to be able to be a better marketing, better partner to you, because I'll be the first one to be able to tell you you don't need that, or you need that, but you shouldn't get it from us, and here's why. And so we just started saying, You know what? Let's create with our models. And we have models and we have frameworks, but we want them to be kind of what Apple is, right, really innovative, where you can use it. You don't necessarily have to have someone to guide you through it. And so let's just make it as simple as possible for our clients to grow their companies without these over engineered models, which mostly a lot of them are created to sell stuff. And while we want to sell stuff more, so we want to help customers be better at what they do. And so that's why we say is we want to help you make growth simple, cut through the clutter, get to what matters and move forward. Michael Hingson  28:58 Yeah, which makes a lot of sense. By by any standard, how do you find storytelling comes into what you do and how you interact with customers? Carlos Hidalgo  29:11 Yeah, it's really important in the beginning, right in the beginning stages. Anytime I'm engaging with you, if I'm a consumer and you're a brand, I want to your brand should tell a story about who you are, the value that the customer gets when they're going to interact with you, they're going to use your product, what you stand for. Can they trust you? Trust is huge. Right now. We live in a trust economy. I want to know that if you say something, I can you're going to stand behind it. So all of those things are come through in terms of story. Now, what I've always said is I think that story is important. But when it comes to now, especially in the world I live in business to business, once I get into maybe I want to purchase something for you or purchase your product. Now I. Moves from a story to a dialog because I started, I start need, needing to know, what are you interested in? What are your challenges? What are your needs, what are your pain points? And as you're telling me that I can respond more in a conversation, I can still use parts of the story, but now it's a two way dialog, even in a digital world. So if I can create that, that's fantastic, then you become my customer. And now I still want to keep telling you stories. I want to tell you a story about why you can trust us. I tell you a story about how I interact with you. I tell you a story about how I deliver service and how I help you onboard. So all that bleeds into what we call, you know, what I call the big customer experience, from brand engagement to what I'm buying to now that I become a customer, all of those are experiential factors that we have to consider. Michael Hingson  30:49 Well, yeah, and I think that storytelling is a very significant part of selling and sales, because it's part of what really helps create the trust, because people can see through it, if you're just blowing smoke or playing games. Carlos Hidalgo  31:05 Yes, they can absolutely. And you only get one shot if that's what you're gonna do only, yeah, once I realized that forget it, I'm not coming back, that brand loyalty is away real quick. Michael Hingson  31:16 Yeah. So do you encounter in the interactions that you have with people with a lot of burnout or who are going that way. Carlos Hidalgo  31:25 Oh yeah. It's, it's something that I went through in 2016 it's, it's a, I mean, the World Health Organization, whatever you think about them, they definitely have listed it as a illness or as a condition. So it's something that I've seen. It's something that I've written against quite a bit. I don't think we need to get there, but I also think it is part of the consequence, or the outcome of when we make work center of our universe, and we make work our God, when that's going to happen then, yeah, you're going to experience burnout. And I think burnout comes in different flavors, but I see a lot of people who are going through it, trying to work through it, trudge through it. I heard the term the other day, manage burnout. I don't know why you would want to manage burnout. I think you need to take steps to avoid burnout, to avoid it. Michael Hingson  32:17 Yeah, why is it so many people face it, and are experiencing burnout is because they just deal with work, they don't relax, or what. Carlos Hidalgo  32:27 Well, I think there's a lot, lot in that. I've done a lot of study, and that was the topic of some of the topic of my book that I released in 2019 the UN American dream is, I think we, especially in our Western culture, we have adopted this idea that the busier I am, the more important, the more valuable I am, and so and the reality is, none of us are well wired to go, go, go, go, go. Rest is actually a gift from the Lord. And you know, I think very few of us. But you know, think about the last time you talked to anybody. How are you? Oh, I'm so busy. We love to be busy. We love to have jam packed calendars, because it makes us feel good. The other part of it is when you think about workaholism, you know, that is an addiction. And the only time in my experience, we engage with or become addicted to something, it's when we're trying to avoid something else. And so think our workaholism, which leads to burnout, is right up there with our rising rates of anxiety, of depression, of loneliness, because we have bought a false narrative that if we go, go go, we jam pack our calendars, we work like and work like crazy until we hit some imaginary number or we can call it quits. That's what life is all about. And I just sit there and you know, my number one question to people who are running that race is, how's it working for you? You don't seem really happy right now, you don't seem fulfilled, and you're living on the promise of some day and some days, not a day in the week, right? Michael Hingson  34:03 I People ask me, How are you all the time? And my response is something actually that I borrowed from somebody else. I just say, I'm lovely. Yeah, I get lots of reactions from that. It's kind of cute, but it's great. You know, I I agree with you, there is a there's a need and a time, and it's appropriate to not work all the time. Yes, we we don't ever take time even just to sit and think about what we did today. We don't take time at the end of the day to go in our own brains. How did this work out? How did that work out? Why didn't this work? Why did this work? What could I do to make it better and then listen for answers? It's like praying. So many people, when they pray to God, they pray to Jesus and so on. They spend all their time praying and saying what they want, never realizing God all. And he knows that, yeah, when are you going to start listening for answers and really listening? And that's, that's the challenge that I see so often people don't listen, and the answers are always there. They're in their inner the the inner voice that they can hear if they but practice well. Carlos Hidalgo  35:17 And I think to part of that is you need to be still, right? And we see that in scripture where we're told be still and know that I am God, if I mean there, there. We have so much noise and so much input with our phones and constant, you know, interaction and constant noise. We don't give ourselves the ability to sit and think and process, to just to be still. And that is something that I would say, really, for me, over the last decade, has come into focus of I enjoy my downtime. I enjoy the silence that I it's one of the reasons when I run, I don't run with headphones. In my own little world, in my head, praying, thinking about things. There are times I'll drive in the car without the radio on, just in silence, and I tell people, then they look at me like, I have three heads. Yeah, I'm like, oh, it's I am so much better for it, because I'm no longer living life reactively. I'm able to live life in a way that brings me a lot of peace, a lot of joy, a lot of happiness. And when I work, I work really, really hard, but it's definitely not the center of my universe. Michael Hingson  36:27 I know people think I'm crazy, but I can go days without looking well, not days. I'll go a day. I do it volitionally, but I can go quite a while without looking at text messages, and when I do, their message is there sometimes, but I know that I could actually go for a considerable length of time without needing to carry my phone around. Now, the only reason I do carry it around, I mean, clearly some phone calls can come in and so on, but I use other tools on it that you have access to in other ways. So I use it for those things. But the bottom line is, is that I don't need to have this phone with me to stay in touch with people all the time. So if I carry my phone more often than not, I will be in a hotel room listening to something on the phone and, sure, relaxing, rather than all the other things that one could do with it well. Carlos Hidalgo  37:25 And the number of people that I talked to and research shows this that, you know, the last I saw was over 60% it's the first thing people do when they wake up is they reach over and look at their phone and I say, sit there and say, What is so important that you can't even wait 15 minutes from the time your eyes open. But we've become addicted. We've come addicted to the noise, to the constant, go, go, go. And then, you know, we have a friend of ours last year was just, I'm so busy. I'm so busy. Told my wife, over the next three months, I only have this one day I can do lunch. And then you start realizing, like, Well, really, that's, that's how you want to live your life over the next 90 days, you only have one day. Now, I didn't believe it when I heard that. I don't think they were trying to make excuse, and I don't think lying. I think in their heads, they really had this belief of, oh, I can. I've only got one day out of the next 90, but we've weed ourselves into believing that this is how we should be living life. Yeah, and it's not how I want to live life. I'll work hard, I'll put everything I've got into my clients and my business and things like that, but I don't want to be that strapped. I was that strapped one time, time wise and work wise, and it made me absolutely miserable. Mm, hmm. Michael Hingson  38:45 I know when I wake up in the morning I do reach for my phone right at the beginning. One of the very first things that I do is reach for it to see what the temperature is outside, to see what the temperature is your house, to see whether I want to turn the heater on, you know, but I don't look at messages. I don't need to do that. I'll do it eventually, but, you know, I So, as I say, I use it for other tools, but I use the phone, because that's the tool that's available to me that gives me that information, and it'll help me decide, do I want to turn the heater on, or do I want to turn the air conditioner off? And that's what I do. And then I put the phone down, and I start visiting with the dog and the cat, and we have conversations which is, which is kind of fun, Carlos Hidalgo  39:29 but yeah, you get to enjoy life. Michael Hingson  39:32 I remember, remember the old technology town? Now it's old Blackberry. Oh yeah, the black and Research In Motion. There was one night when Research In Motion lost communications with all of the blackberries, and every BlackBerry went dead, I think, for about 12 hours. But I heard that even during the time when that occurred, people committed suicide because they had no way to look at their blackberries. And. Get information. And I always thought you're that dependent, that you can't cope for a while, especially at night without that information. Carlos Hidalgo  40:09 Come on. Yeah, it's staggering. The number of, again, over 50% of people said that they would be panicked if they want an app without their phones and so and again, I used to, I used to live that way. So I understand it to a degree, but, well, I understand it. Yeah, I also tell people you don't have to live that way, because people i The people I know who live that way, don't seem very content or fulfilled, right, right? Which is really the issue, isn't it? Yeah, absolutely, because we only go, we only get one shot at this life, and I want to make the most of it. Michael Hingson  40:43 Make growth simple. Carlos Hidalgo  40:46 That's right, personal, personal and business wise, right? Michael Hingson  40:49 Personal and business wise. So what is hustle culture? Carlos Hidalgo  40:54 Well, hustle culture has been promoted by a lot of folks, a whole lot more well known that I am, you know, where Kevin O'Leary for Shark Tank, Shark Tank talks about, you got to be willing to work eight days a week, you know, and give everything you've got, you know. Gary Vaynerchuk talks about, you know, go, go, go, go. And, you know, we just see it out there of this, you've got to be willing to go above and beyond. If you want to have success, if you want to make this money, you've got to just make sure you're willing to hustle at all costs, which to me, there's a place for that. As I said, when I'm working I hustle. I work hard. I get in a zone. I kind of block everything out and and there are some weeks where we require over and above it. You know, 16 or a week is is not something that has never been done. But the difference is, there's a couple of differences. Is I'm going to work hard because that's what I'm told to do. In Scripture, it says that with everything you do, do it with all your might and do it to the glory of glory of the Lord. So I'm going to do that. Plus work was one of the first things that God ever created. He told Adam in the garden, I want you to work now, what we also see is that it was cursed when man sinned, and it was part of the curse in the garden. But I do believe work is noble. I believe it's valuable, I believe it has so many things that can teach us. So I'm working. I'm hustling hard when I'm working, but this idea that I need to give everything I have to my business so that I'm successful. Well, what about our relationships? What about our own our last word, too, right? Our own physical health? What about my marriage? All of these things that require work yet, you know, you got a guy like Grant Cardone talking about 95 hour work weeks. That's insanity. Yeah, at what point, you know, so to me, I really believe, and I've had some people who've argued with me over this. If you want to know what the object of your affection is, show me where you're spending the most time and attention. And it's not time or attention, time and attention, right? I cannot. I cannot be, quote, unquote, working, but I can be with my wife, but my brain is working. My brain is thinking about my work, thinking about my business, thinking about my career. So what good is it to her if I'm there or not? Yeah, I'm not investing in that relationship, and that is just as much work as anything else. And I would I would say the rewards are better and the gratification that much deeper. So can work life balance actually be attained? I don't believe in work life balance. I believe in boundaries, and maybe I'm splitting hairs, but when I see that, over 70% of people say that work life balance is unachievable. It tells me it doesn't exist. It's also the only place in our lives where we talk we try to separate work from life. Nobody talks about finance life, business, kids life, business, marriage life, business. But we talk about work life balance. Now I understand we spend a lot of time at work in our modern day culture, but if I can decide that I'm going to put boundaries around the things that matter most to me, so like work, like my relationships, like my physical, mental and emotional health, my spiritual health, and that's how I've started to live life. Is instead of trying to balance everything, I'm going to set boundaries. So what does that look like? Well, the first thing I do in the morning is not check the phone. I get up, I pray. I have coffee with my wife. Sometimes we have really deep conversations. Sometimes we look just let the caffeine kick in and let it wake up, and then we set time in prayer. So every day, pretty much between 815 and 830 I'm at my desk ready to work, but I've put a boundary around that morning time, which allows me to start the time with with my Bible and with my wife from 830 To about 1230 I'm locked in. I am working. There's a boundary around there's a boundary. And then about 1230 to one, about two o'clock, that's my workout. Either go to the gym or I go for a run, come home, make my protein stuff, and then I'm back working again. And so and then when I'm done work, between 530 and six, I shut it down. Work is over, and now it's my personal life again, and whatever that looks like, and some of that is seasonal, because of where I live, in the summer, it'll get stay light till 930 and the winter, it gets dark by 430 there's quite a disparity. But because I have those boundaries, I know that I'm able to bring the best of myself to each of those areas of my life, and that is far easier than balance. And when one of those boundaries needs to move, I get to have a conversation. Hey, I've got a call tonight overseas. Or do we have anything? Are we good if I take this call at 730 at night? So I take the call at 730 at night, but I have that discussion, and it's it takes more effort to move a boundary, takes very little effort to get knocked off balance. Michael Hingson  46:05 Yeah, and I think that makes perfect sense. I know for me, when Karen was here, we we enjoyed breakfast and we enjoyed dinner, and I think there's a lot of value in that. Now, I was always the earlier riser, but partly because I worked for companies that kind of required that. That is to say I worked, for example, when I lived in the east for California companies. So I ended up being there later. But when I worked in the West, calling the east, I had to be in work by six, because that's what I needed to do. But we agreed on that, and I hear exactly what you're saying. The fact of the matter is that you've got to really make some decisions, but if you're in a relationship, then you both have to agree and make the decisions together, which is what really should happen 100% Carlos Hidalgo  46:58 and those boundaries will change. I mean my boundaries now that I'm an empty nester, you know, had I lived this way 15 years ago, would have looked far different because I still had children at home. And so the boundaries can shift and change. But to your point, you have to talk about that. And what I have come to believe is that if I'm making those decisions in regards to my business, my job, my career, and I'm not having the conversation with my significant other, then I'm not I'm not sacrificing anything. I'm just selfish. And yet, what we see is, Oh, you got to sacrifice for your business. I've said to couples before, if you and your wife believe and want to say, hey, we want to go build this thing and we want to go sell it so we know the next five years we're hardly going to see each other, and we're both on board with that, and this is what we want. Go in peace. I think you're nuts, but Go in peace, but still, you made the decision together. That's right, and that's the difference. And I find that a lot of people do not do that, and I also think it adds to the stress and the loneliness and the anxiety and the depression is because we're chasing something that is so fleeting, and no matter what Empire we may build professionally, we can't take it with us, right? Michael Hingson  48:13 And that's something that I wish more people would truly realize. It would make for a much happier world. Carlos Hidalgo  48:21 It would. But the unfortunate part is, until the pain and consequence of how you're living outweighs the fear of change, most likely you're never going to do anything different, right? 48:31 So tell me, Carlos Hidalgo  48:32 oh, go ahead. No. Oh, okay, tell me about the Michael Hingson  48:36 title of the book, the UN American Dream. Where did that come from? And why did you name the book that, why was that the title? And so on, Carlos Hidalgo  48:42 yeah, and so in 2016 is when I informed the company that I had started with my brother 11 years earlier that I was stepping down. Didn't really know what that looked like. I literally just one day, through the help of a friend and God's good grace, decided that it was time for me to go. And so the way they wanted to handle it in end of the year, and I think this was like end of October ish, when I made that decision, they said, You know what, let's not announce anything. We don't want our clients to get spooked in q4 so let's wait until the turn of the the new year. So that was into 2017 so I made a post, and I published it in February, 2017 about why I was leaving the company, some of the things that I was learning along the way. And what surprised me was the phone calls and emails I got from colleagues who said, Hey, I just read your post. Can we talk? I'm kind of thinking about the same thing. I'm miserable. And it was one email in particular that still stands out, where he said, I'm miserable. I started to think like, wow, okay, this, this is not just me. My circumstances were different. But this seems to be a problem, so I started to just do some research on our obsession with work, the number of hours we work, this idea of balance and hustle culture. Really immersed myself in it, and I thought this isn't what Truslow Adams meant when he coined the term the American dream. We're killing ourselves for what like, for What's the objective here to just add another zero to my bank account. So as I started to do that research, I saw myself and a lot of that same story, and the mistakes I made and how I was, you know, I had put my business first all the things that we've talked about. And I thought, Man, this is really quite un American, really, because we say we're the land of the free and the home of the brave, but we're not free if we're slaves to our company or our jobs or our careers. So I thought, You know what? I think what we're doing to ourselves is un American, and we're chasing the UN American dream, and that's how I came up with the title, Michael Hingson  51:05 who have been some of your greatest influencers? Carlos Hidalgo  51:09 Wow, I have had a lot. Obviously, my parents have been huge influences in my life. My mom is a fierce prayer warrior, and so I fervently believe I would not be where I'm at today if it wasn't for her and her faithfulness and that and my dad is it has been in marketing and sales and advertising. So learned a lot from him, just in life, and then also in business. There's a gentleman who lives up the street who is kind of like a second dad to me, it's an interesting relationship, because his son is also my best friend, but gentleman by the name of Keith Vander wheel who is salt of the earth, wise, just a wise, wise man has loved me, has when needed, given me a swift kick in the rear end, and just really helped keep keep me focused, and been one of these guys that I can go to, and it's a little about almost 20 years older than I am, so he's one that has seen more and done more. So I'm thankful for that. And then I am very fortunate to have about three or four very, very dear, dear friends, close friends, I mentioned one, Keith's son, who spur me on to greater things, encourage me when necessary, rebuke me and help me. And then I would say, more than anything, my wife, I learned stuff from her each and every day, her steadfastness, Her Grace, her strength of character, she is absolutely the strongest person I know, and has been the biggest influence in my life. Michael Hingson  52:45 I when I was in college, did radio, and I've always liked comedy. I've always liked trying to be a little bit flip and so on, yep. But I will tell you that my wife constantly amazed me. She was pretty much a lot more straight faced and straight laced than i But when she came out with a zinger, it came out of left field, and you never saw coming. She was amazing. Clearly, she observed me a whole lot more than I thought she did, right? Carlos Hidalgo  53:18 And what a gift that is to have. My wife and I were just, we went out for brunch today, with it being the holiday, and I just, I told her, I said, I just love how much we laugh. Yeah, what a gift that is to have in your marriage. We're just laughing together and laughing at each other in a way that's not demeaning, but appreciates our differences. And you know, we can tease each other and enjoy it and know it comes from a place of love, yeah. Michael Hingson  53:42 How do we deal with the epidemic of loneliness in our lives and in our world? Carlos Hidalgo  53:48 Wow, that's a great question. It's first of all, I think it's heartbreaking. I see this especially with men. And statistics would show that that men especially struggle with loneliness. I think number one is we have to come to the realization we were not meant to live in isolation. We are communal beings. God created us to live in community, and we need to step into that. And part of that is letting your guard down and being vulnerable and letting people know where you struggle. Now I'm not talking about wearing your heart on your sleeve and walking right every stranger and spilling, but those closest of relationships, and I can say, you know, for me, when I isolated, that's when I became the worst form of myself and went to places I never thought I would go. And so I think loneliness, first of all, get off social media and your phone, because that's not a connection. No, your friends, all of your 1000s of friends on Facebook, are not true friends. They're people, you know, but they're not people that are going to walk with you through some of the hardest times of your lives, and so find those. Group, find that community, whether it's your church, whether it's a small group that you take part in, whether it's people at your work, but really start to invest in those relationships and bring as much to it as you're expecting them to. And for me, it became just with those closest relationships. I'm an open book. I'm not going to BS. I'm going to talk about what's on my heart, what I'm struggling with, what my victories are, what my low points are. And for me, that starts with my spouse. As I mentioned, I've got three other men in my life that are around my age that I can confide in, be open with, and it's the most freeing, wonderful thing, and it's their relationships that I cherish, and I think that's how we end this cycle of loneliness. But I think a lot of people have been duped. Well, I'm on I've got a bunch of friends online, yeah, you know, put the phone down, get off your social media platform and go be human and interact with other people. Michael Hingson  56:01 It gets back to the same thing we talked about earlier. There's a whole big difference between head knowledge and really knowing. And the friends who are truly your friends are people who you know and who know you and that you can truly be honest with and who will be honest with you. And that is not something that you get from all those Facebook friends. Otherwise, you're being awfully silly, right? Carlos Hidalgo  56:23 And I also think we have to get out of this idea in our culture that if I don't affirm you, I somehow don't like you anymore, this idea that tolerance and love are the same thing. Some of my closest friends have been some of the ones that have come to me and said, Hey, here's what we've observed, and we're sure you don't like that about you, and you know this needs to change. And I love that. I love that I friends who will call my stuff and a wife who will say to me, this isn't the best you like what's going on here? I need that in my life, because if all I want to do is have people pat me on the back and affirm me. I'm going to get entitled pretty quick. Yeah, and that doesn't help at all. Right? How do we bring civil discourse to our society? We're in an environment and in a world where we just don't appreciate or have conversations anymore. How do we deal with that? Well, I think a couple of things. First of all, I think we have to get back to an appreciation for and a respect for human life and humanity in general. Michael, I'm sure if you and I spent a few hours together, we would eventually land on a topic that we don't just that we don't agree on. I can be okay with that, and because if I'm open to say, Hey, Michael is a human being. He's smart. He's overcome incredible odds in his life, and maybe if I listen, I can learn something. Doesn't mean I'm going to come to your side of the the position, but I can at least learn something. But I think systematically, over decades, we've been denigrating the the value of human life. I mean, how many millions of babies have we aborted in this country? You know, your your own story, your parents were told, hey, just put him in a home. He's not going to amount to anything because of his blindness. That's insanity, you know. So today, instead of civil discourse, if I don't like you, I berate you online, I make something up about you, or I kill you. And right so and to tell you how far we've gone, not only does that happen, but then we're gonna have people who celebrate in the murder of whether it's an insurance CEO or a Charlie Kirk, or anybody, and I just sit there and say, Okay, we've we've gotten so far right civil discourse. And so I think number one is just a respect and a value for human life, which we have a lot of work to do there. And then number two, again, back to what I said, this idea that if I disagree with you, I somehow don't love you anymore. And the example I use is this idea of, well, you need we need more tolerance and affirmation. There was a time Michael where my behavior within our marriage just was unacceptable. I mean, I was cheating on my wife, and once she found out she still loved me, but she couldn't tolerate the behavior for reasons that I think I need to explain. So at that point, you say, All right, well, how do those two things work together? If I had kept doing what I was doing, I know for 100% she would have loved me till the day she died, but she died, but she wouldn't have been able to stay with me, because you can't tolerate that behavior. She's supposed to affirm that. And so this idea that because I quote, unquote, love you, I affirm you, I actually make the case that if I love you, I'm going to help you be the best form of yourself, which sometimes means disagreeing with you and pointing things out in your life. That are unhealthy, that's fair. So I think we have to get back to that place of we can have disagreement, still have respect for each other. We can disagree vehemently and still do it respectfully, right? And then at the end of the day, I can respect your position because of who you are as a person, and that you know, giving you the benefit of the doubt. This is a well thought out position. And so, okay, great. We agree to disagree. We can still be friends, yeah? Michael Hingson  1:00:27 And we might learn something, or at least be put on a path where we think about it, and we may discover that, oh, that person's right, correct, yeah, which is Carlos Hidalgo  1:00:36 cool, yeah, and it's not that hard. And again, no, do your do your homework. Know what the real issues are, and stop reading headlines on social media. Michael Hingson  1:00:46 Yeah, really, get away from that. What else should we know about you? Carlos Hidalgo  1:00:50 Well, I'm the father of four amazing kids spread all over the country, ages 30 to 20. He'll be 24 in 10 days, and then an amazing daughter in law, soon to be daughter in law, my second son is engaged, gets married next year. I love the outdoors, anything outside. And I would say, if I want your audience to remember anything, it's that what Jesus Christ has done in my life has been nothing short of amazing. And like I said at the beginning, this is my operating system, and it's who I am and my reason for being in each and every day. And I sit here and I just am in awe of the life I get to live. So I'm very, very thankful and very, very humbled by it all. Michael Hingson  1:01:36 If people want to reach out to you and maybe explore working with your company, using your company to help them. How do they do that? Carlos Hidalgo  1:01:43 Yeah, you can email me at Carlos at Digital exhaust.co it's not.com so make sure it.co's or I won't get it. So you can shoot me an email visit our website, which is digital exhaust.co or looked me up on LinkedIn, just Carlos adalgo, H, I, D, A, L, G, O, right. That is correct. Yeah. I appreciate you getting the name right on the introduction. So thank you for that. I worked at it well. Michael Hingson  1:02:12 I want to thank you for being here. This has been wonderful. And as I tell people all the time, if I'm not learning at least as much as anybody else on this podcast, and I'm not doing my job well, which means I do need to listen and think about it. And I appreciate all the insights that you gave us today, and I appreciate all of you being here and being with Carlos and me. Love to get your thoughts. Please reach out to Carlos. Please email me at Michael H i, at accessibe, A, C, C, E, S, S, i, b, e.com, but most of all, wherever you're listening or watching the pod podcast, please give us a five star review and a rating. We love that. We love your your input, please. Of course, I want it always to be positive, but I'll take whatever you send because we we value that. And for all of you and Carlos, you as well, if you know anyone else who ought to be a guest on the podcast. We'd love it if you'd let us know we're always looking to meet more people to help show that we're all more unstoppable than we think we are. And with that, I want to thank you again, Carlos, for being here. This has been absolutely fun. Carlos Hidalgo  1:03:13 Michael, thank you so much. I've really enjoyed it. Michael Hingson  1:03:20 You have been listening to the Unstoppable Mindset podcast. Thanks for dropping by. I hope that you'll join us again next week, and in future weeks for upcoming episodes. To subscribe to our podcast and to learn about upcoming episodes, please visit www dot Michael hingson.com slash podcast. Michael Hingson is spelled m

03/04/26: Matt Hodson is the Minnesota Twins Director of Business Communications. He joins Joel in Fort Myers, Florida during Twins Spring Training. (Joel Heitkamp is a talk show host on the Mighty 790 KFGO in Fargo-Moorhead. His award-winning program, “News & Views,” can be heard weekdays from 8 – 11 a.m. Follow Joel on X/Twitter @JoelKFGO.)See omnystudio.com/listener for privacy information.

#147 Mercury Retrograde in Pisces 2026: How to Up-Level Your Business Instead of Fighting the Energy with Vanessa Soul New 2026 Power & Purpose Podcast Schedule!!!Guest Episodes released every Monday (Even numbered episodes) Vanessa Soul Astrology episodes released every Thursday (Odd numbered episodes) Watch this episode on YouTube: https://youtu.be/bZS-K8-XkrIMercury Retrograde in Pisces 2026: How to Up-Level Your Business Instead of Fighting the EnergyMercury Retrograde has a reputation for delays, confusion, and inconvenience. But what if this one is actually designed to refine your strategy, strengthen your messaging, and recalibrate your vision?From February 26 to March 20, 2026, Mercury retrogrades through Pisces — a sign connected to emotional intelligence, intuition, creativity, and spiritual vision. When viewed through a business astrology lens, this transit is not about fear. It is about refinement.In this episode of the Power and Purpose Podcast, Vanessa Soul breaks down how to work with Mercury Retrograde instead of resisting it — and how this period can quietly prepare you for your next level of leadership and income expansion.This is for entrepreneurs, professionals, and conscious leaders who want to build with clarity instead of force.What you'll learn: • What Mercury Retrograde actually means for your business• The 3 core business themes of Mercury Retrograde in Pisces• How to refine your messaging and eliminate vagueness• Why emotional boundaries directly impact revenue• How to recalibrate your long-term vision with discipline• What the Mars square Uranus transit means for volatility and reaction energy• Why 2026 Mercury Retrogrades in water signs signal emotional intelligence as powerTimestamps: 00:00 – Episode Introduction & 2026 Astrology Series Format01:31 – Mercury Retrograde in Pisces (Feb 26–March 20, 2026)03:37 – The Deeper Meaning of Mercury Retrograde (Beyond Inconvenience)06:46 – Mercury in Business: Communication, Contracts, Systems & Sales13:36 – Theme 1: Clarity vs. Illusion in Your Messaging17:18 – Theme 2: Emotional Infrastructure & Boundaries in Business22:37 – Theme 3: Intuitive Strategy & Vision Recalibration29:19 – Mercury as the Nervous System of Your Business30:33 – Mars Square Uranus: Volatility, Technology & Reaction Energy35:29 – All 2026 Mercury Retrograde Dates (Water Sign Year)38:55 – Mercury Retrograde in Your Natal Chart: Who Feels Empowered?40:48 – Final Takeaway: One Practical Shift to Implement NowBook a Career & Business Astrology Session with Vanessa Soul.

In this episode of Expressions at Work, we explore one of the most powerful communication skills in business: strategic storytelling.Data informs, but stories persuade.How do you present ideas so they are remembered. How do you structure updates so they influence decisions. And how do you communicate strategy in clear, persuasive English.In this Advanced Business English ESL episode, you will learn practical workplace expressions that help you organize ideas logically and speak with impact.You will learn phrases such as: frame the narrative establish context highlight the turning point tailor the message draw a clear takeaway structure ideas strategically This episode is ideal for advanced ESL learners, managers, and international professionals who want to communicate more persuasively in meetings, presentations, and executive discussions.If you want your ideas to be understood, remembered, and acted on, this episode will help you speak with clarity and influence.Subscribe for weekly Advanced Business English lessons.

If you've ever felt like no matter how much you do for your family, it's still not enough, this episode is for you. Dr. Allison Alford, who holds a PhD in Communication Studies with a concentration in Interpersonal Communication from The University of Texas at Austin, is here to name the invisible labor so many daughters carry, and help us explore how to untangle our worth from sacrifice and reclaim what healthy daughtering can look like. In this episode, you'll learn: The four types of daughtering work: doing, feeling, thinking, and being Why emotional labor with family can quietly drain your energy and reserves How to shift from obligation to choice in your role as a daughter A step-by-step approach to setting boundaries without immediately creating conflict How to define your own "rubric" for what being a good daughter means About the guest: Allison Alford is a clinical associate professor in the Department of Information Systems and Business Analytics. She holds a PhD in Communication Studies with a concentration in Interpersonal Communication from The University of Texas at Austin. Alford has 17 years' experience teaching university courses and her specialties are value propositions, conflict resolution techniques, teamwork, meeting facilitation and people-skills for leaders. Alford is active in the Association for Business Communication and National Communication Association. Connect with Dr. Allison Alford: Book: Good Daughtering: The Work You've Always Done, the Credit You've Never Gotten, and How to Finally Feel Like Enough: https://www.amazon.com/Good-Daughtering-Always-Credit-Finally/dp/0063436426 Website: https://daughtering101.com/ Instagram: https://www.instagram.com/daughtering101/ TikTok: https://www.tiktok.com/@daughtering101 Facebook: https://www.facebook.com/people/Daughtering101/61564467700155/ LinkedIn: https://www.linkedin.com/in/allisonalford/   00:00 Feeling Like You're Never Doing Enough for Your Family 00:54 Meet Dr. Allison Alford + What "Daughtering" Means 03:36 How Daughtering Changes in Adulthood (and Why It Stays Invisible) 07:40 Family Scripts, Unspoken Rules, and Why Patterns Feel Hard to Break 10:15 Why She Researched Daughtering: The Origin Story + 10 Years of Interviews 13:12 What Women Say Daughtering Is: Hosting, Protecting Feelings, and Not Feeling Seen 16:56 The 4 Types of Daughtering Work: Doing, Feeling, Thinking, Being 23:57 From Obligation to Choice: Making the Invisible Visible and Recalibrating 25:32 Start With 'Narrating' Before You Set Boundaries 28:31 From Awareness to Action: Asking for What You Want 30:01 Who This Advice Is For (and When to Get Extra Help) 31:25 The 'Family CEO' Role: Invisible Labor, Real Value 34:30 Perfectionism & 'Never Enough': Create Your Daughtering Rubric 37:03 Plant the Flag: Beta-Test New Limits Without Guilt 39:25 New Traditions That Fit Your Life (Not Just the Default) 42:46 About the Book + Why This Work Matters for Future Generations 46:16 Where to Find More + Final Takeaways ——————— Calmly Coping is a self-improvement podcast for high achievers who struggle with high-functioning anxiety to help you feel more calm, balanced, and confident from within. ———————

To improve business communication fast, consider this… If nothing that you convey in your communication, instills any sort of belief in the other person as to why they should take the action that you’re requesting, then it’s not at all likely they’re going to take that action. David: Hi, and welcome to the podcast. In today’s episode, co-host Jay McFarland and I will be discussing the TBDs. Welcome back, Jay. Jay: Hey, it’s such a pleasure to be here with you again, David. We’re talking about communication here and I’ll be honest. Oftentimes we’ll discuss a podcast that we want to do, or you’ll send me the topics and I sit here and think, you know, I’ve never once thought about this type of thing. How to improve communication. I just kind of fall in the trap. You know, I talk to people, I send them emails. I’m guessing that that’s good communication, but I’ve not really thought about it, David. David: Yeah. I sort of introduced this topic backwards, I guess, at the top of this podcast. When I say we’re going to be talking about the TBDs, what we’re really talking about is improving our communication with the TBDs. And for those of you who are saying, “what are they talking about?” Allow me to elaborate. A lot of times when I’m working with clients, one of the things they’ll ask about is how to improve the results they’re getting with the communications they’re having with prospects. That could be anything from the messages they’re leaving on people’s voicemails. It could be not getting responses to emails. It could be the things they’re posting on social media, any form of outbound communication, whether it’s one-to-one or one-to-many. What you say in those communications is going to determine what happens. We touched on this a little bit in the previous episode. But if you want to really think about what is likely to get you the best results? I boil it down down for myself and my clients as what I refer to as the TBDs. Now, when people think of that abbreviation “to be determined,” that’s often what’s used there. That’s not what I’m thinking in terms of. When we want to communicate with other people and get a result, we should ask ourselves: “As a result of this communication, what do I want this person to think? What do I want them to believe, and what do I want them to do? Okay? If you structure your communication to address those three points, you’ll be far more likely to get the result you’re looking for. If I send somebody an email, and there’s nothing I want them to think, believe or do, there’s no reason to send that email. Jay: Mm-hmm. David: If I make a phone call, leave a voicemail message, or do anything to initiate contact with another human being, if there’s nothing in particular that I want them to think, believe, or do, then what’s the point of having the conversation? Now, if you’re calling a loved one, Okay. You know? Jay: Yeah. David: You want them to know that you love them. You want to know that they love you, all that sort of thing. But, in business in particular, in our communications, if we don’t have a reasonably good idea of what we want the other person to think, believe, or do, then there’s not a whole lot of reason to communicate. Jay: Yeah. That’s so powerful because how often or is the temptation I’m calling a client? Hey, just checking in, seeing how you’re doing give me a call back. It’s like, that’s the trap. I think so many of us fall into. I’m not thinking at that moment, what I want them to be thinking is, please call me back because you need me. But I sound kind of desperate and not like there’s a priority. There’s no urgency, there’s nothing really being conveyed. Right? David: Yes. And when we’re doing follow-up calls, when we’re doing check-in calls, and just even using those words in a voicemail message. There’s nothing really compelling for them to respond to there. Is there? Jay: Mm-hmm. David: If you’re saying to somebody, “Hey, I’m just checking in,” it’s like, “okay, well they’re just checking in. I’ve got nothing for ’em at this point. I guess I don’t need to respond to that.” But when you leave a message like that, We have things we want them to think, believe, and do. We want them to think, “oh, I’m going to get this message and I’m going to call this person back.” Ideally, we want them to believe that it would be in their best interest to pick up the phone and call us. We want them to do, we want them to pick up the phone and call us back, right? So it does kind of tie together, but when you’re conscious about it, It requires you to think differently and to speak differently and to approach the whole thing differently. If I want them to think that it’s important for them to call me back then saying, “Hey, I’m just calling to check in,” is probably not the best approach to take. And in most of our communications, it’s good to have some sort of call to action at the end of it. Give me a call back, drop me an email, send me a text, whatever it is, that’s the “do” portion of it, and that usually does come at the end. You want to have a very specific call to action at the end indicating what you would like or appreciate for them to do. Are they always going to do it? No, I leave messages for people who don’t call me back. Even people that I’ve known for a long time, who I’ve worked with and things like that. For whatever reason, that still happens. But if you are at least clear, on your end, about why you’re calling, what you’re looking to accomplish in that call and what you’d like them to do next, then at least you’ve got a shot. Jay: Yeah, and I think it’s probably a, discussion more for a future podcast, but things have changed dramatically over the last, say, 15 years. It used to be people expected a voice phone call. We get almost zero results now, in our business with the return voicemail. All of the results come through the return email or the return text. And now, I find it’s easier for people to get back to me because they respond right when they see that text. But it makes it harder to define, you’re not in person, they’re not hearing your voice, and so now making sure they’re going to think what you or believe it and do what you want them to do, you’ve got to be able to condense that down and share that message in a powerful way, in fewer words. So there’s some wordsmithing needs there that have to happen. David: Yes, and the belief portion of it, I think is pretty key. And it’s important to differentiate that from the think portion. And what I mean by that is if I want you to think that we should do business together, it needs to go deeper than that. You need to believe that it’s really in your best interest that we do business together, because if you just sort of think it, if it sort of flies by in your brain, then it can just as easily fly out. But if you’re able to instill some level of belief, even just a little, a little bit of a belief, which is more than a thought, it’s actually a strong consideration that this might be in my best interest, then you’ll be a lot more likely to get the return call, get the return communication, whatever it is. So it’s a small distinction on some levels, but it’s a really deep distinction on others. If nothing that you convey in your communication, instills any sort of belief in the other person as to why they should take the action that you’re requiring in the third step or requesting in the third step, then it’s not at all likely they’re going to take that action. Jay: Yeah, I imagine like for example, if you in promotional products are trying to get somebody to believe something, I would think what I want them to believe is that the longer they wait, not using your promotional products, the longer they’re not going to experience the benefit of the sales and the growth that those things can provide. If I can convey that, I’m guessing for you that would be a win. David: Yeah, that’s an excellent example of a belief system that we would like to be able to install in other people. That it is absolutely in their best interest to do it, and if they’re not doing it, that in some ways it could potentially be harming them. Jay: Mm-hmm. David: Particularly if those things are true. We’re not just looking to try to make things up to manipulate people into responding to us. If what we’re offering actually has value and has the ability to help the other person, and we don’t create that belief, we don’t convey that belief to them, then we are doing them more harm than we’re doing to ourselves. Because they don’t get the benefit of what it is that we could help them with. Jay: Yeah. And so being lackadaisical, that’s probably not going to help. Are there any tips or guidelines on how you can really identify that thing? Because I’m asking myself, “okay, what do I want my potential clients to believe?” I don’t know if I know the answer to that question. So spending some time on just that could be very valuable. David: Yeah, literally if you grab a sheet of paper and you write, “Think” at the top, “Believe” in the middle of the page, “Do” near the bottom, and then say, okay, what is it that I want to accomplish in my next communication? And when you’re reaching out to a lot of different people with a similar message, for a similar purpose, then this becomes that much more critical. Because every call that you make without doing this decreases the likelihood that you’re going to get the result you want, because you haven’t defined the result you want. I mean, yeah, you know that you want them to call you back, but you haven’t identified what you want them to think about that, what you want them to believe about that so that they will actually take the action that you’re requesting. Jay: Yeah. And then what’s probably going to happen, because you haven’t done that, you’re going to sound desperate and like you’re begging. And that is, that is the worst place to come from in a sales call. David: Yeah. Or that you’re careless, that you’re just, “oh, I thought I’d give you a call.” Like I have nothing better to do. When you convey that sort of a message Into somebody’s voicemail, particularly if that’s somebody who’s busy, who actually has things that need to get done to improve productivity and make things happen, and move things forward in their business. They’re going to listen to that. I’m going to say, I don’t have time for this, Jay: Right. David: But if that same message conveyed a thought that resonated with them, a belief that would motivate them, and then a call to action that would actually happen. Now you’re using exactly or at least roughly the same amount of time to leave that voicemail message, but improving your results and your responses dramatically. Jay: Yeah. And it’s a legitimate place where you can use the phrase game changer. It’s often overused, but this is a process, right? So you may want to do some A/B testing, I think. You’re not going to nail it the first time. But it’s another place, and we talk about this very often, tracking the messaging that you’re using and seeing which types of message are most effective. Because if you’re not doing that, you’re not going to know when you’re really hitting that sweet spot or not. David: Exactly. And if you have the ability to track your most recent calls, your last 10, 50, a hundred calls. If you’ve been doing the same thing on those, how many of them got a return call? Say you made a hundred calls and three people called you back, that’s a 3% rate. If I change the approach, if I incorporate the TBDs, what does that do? Does it convert it to 6%? Maybe it converts to 8%? Does it convert it to 20%? Or does it reduce it to zero? Any of those things are possible, depending on what it is we’re conveying in that message. It could make it better. It could make it worse. But if you do this, if you test it, as you’re talking about, an A/B test. The A test was what you did before. The B test is what you’re doing now for a certain period of time. You’re tracking those results. You’re comparing it. That gives you the answer. It gives you the answer better than any guru, than any marketing Sherpa, whatever it is that’s going to tell you because the market always votes with their wallets. Or in this case, they vote with their phones, whether or not they’re going to call you back. That’s what tells you the answer. So it’s very easy to define once you’ve got it set up. Not always fun to implement. Not always easy to implement. Probably easier than it seems, but once you do it and you’ve got those numbers, now you know. You don’t have to wonder. Hmm. I wonder if that would work better. You know. Jay: Yeah, absolutely. And that’s the most important part. That’s the difference between just shooting stabs in the dark or conveying a message of, you know, “Hey, I’m just your friend,” instead of somebody who has a product that can change your business or improve your business. So how do people find out more? David: You can go to TopSecrets.com/call to schedule a call with myself or my team. If you’re looking to initiate more conversations, improve your communications with people, get a better response to your emails, your voicemails, your phone messages, anything you’re doing in that regard, then let’s have a conversation. Our Total Market Domination course is all designed to get you better results from what you’re currently doing. Jay: Fantastic. David, thank you so much for sharing your information today. David: Thank you, Jay. Are You Ready to Improve Your Communication to Get Better Results? If so, check out a few ways we can help you grow your sales & profits: Just Getting Started? If you (or someone on your team) is just getting started in promotional product sales, learn how we can help. Ready to Grow & Scale Your Business Fast? If you're an established distributor serious about growing your sales and profits now, check out this case study and schedule a call with our team. Need EQP/Preferential Pricing? If you're an established distributor doing a decent volume of sales, click here to get End Quantity Pricing from many of the top supplier lines in the promo industry.

Are you in the sandwich season of raising a teen and caring for your aging parents?  Do you feel like there is so much going on that you hardly have any time for yourself? Today I have Dr Alison Alford on as we discuss this unique season of being a parent to growing children and meeting the needs for our elderly parents.   Allison Alford is a clinical associate professor in the Department of Information Systems and Business Analytics. She holds a PhD in Communication Studies with a concentration in Interpersonal Communication from The University of Texas at Austin. Alford has 17 years' experience teaching university courses and her specialties are value propositions, conflict resolution techniques, teamwork, meeting facilitation and people-skills for leaders. Alford is active in the Association for Business Communication and National Communication Association.   Alford owns and operates the coaching and consulting firm, Good Talk Communication Consulting. As a communication coach, Alford has worked with professionals and MBA students in the fields of engineering, tech, publishing, human resources, sales, finance and more. She believes anyone can improve their communication skills with effort and energy. You can find Dr Alison Alford here.   Are you looking for ways to communicate with your girl so she can start opening up to you? Do you want to understand why is it so hard to approach your girl? Are you stuck on how to approach your teenage daughter in conversation without her freaking out?   SIGN UP FOR TALK TO YOUR TEEN GIRL FRAMEWORK!!  A 6-WEEK JOURNEY TO SHIFT HOW YOU COMMUNICATE SO SHE CAN COME TO YOU!   You'll walk away with a deeper understanding the changes happening to your girl, Equipped in your new role as COACH in this teen stage, and establish better communication pathways to connect and grow closer with your daughter   Imagine if you and your daughter can finally have conversations at a level where she doesn't need to hide anything from you! Plus, you'll get to meet other mamas who are all in the same boat.... SIGN UP HERE!      You can find me here: Work with me: www.talktoyourteengirl.com Connect: hello@jeanniebaldomero.com Instagram:   https://www.instagram.com/raisingherconfidently Free mom support community: www.raisingherconfidently.com

Jordan Stasyszyn and Alexa Barbush run Unleashed Potential, a skill development program based in Carlisle, Pennsylvania.Jordan is Carlisle High Schools fourth all-time leading scorer with over 1,600 points and a Big 15 Selection. He played Division 1 basketball at Fairleigh Dickinson before transferring to play at Shippensburg University, where he graduated from with a Bachelors in Communications and Public Relations. He furthered his education by completing his Masters from LaSalle University in Professional and Business Communication.Alexa was an All-State and Big 15 Selection at Trinity High School. She played at Franklin & Marshall College where she compiled an impressive list of achievements. She was named a 2x D3 All-American, 2x Preseason All-American, Centennial Conference Player of the year, and scored 1,486 points. She graduated with a bachelors in Psychology. She also coached at Dickinson College for a year as an assistant coach.Follow us on Twitter and Instagram @hoopheadspod for the latest updates on episodes, guests, and events from the Hoop Heads Pod.Make sure you're subscribed to the Hoop Heads Pod on Apple, Spotify or wherever you get your podcasts and while you're there please leave us a 5 star rating and review. Your ratings help your friends and coaching colleagues find the show. If you really love what you're hearing recommend the Hoop Heads Pod to someone and get them to join you as a part of Hoop Heads Nation.You'll want to take some notes as you listen to this episode with Jordan Stasyszyn & Alexa Barbush from Unleashed Potential in Carlisle, Pennsylvania.Website - https://www.unleashed717.com/Email - stasyszynj14@gmail.comTwitter/X - @unleashed717 @jstas717 @abarbush5Visit our Sponsors!Give With HoopsGive With Hoops is a groundbreaking initiative that fuses basketball analytics with modern sponsorship. Built for teams who see data as opportunity, from AAU programs to college powerhouses. By tying on-court performance directly to community and sponsor engagement, Give With Hoops help programs raise more while deepening support from those who believe in the game.D3 Direct Recruiting PlaybookYour step-by-step guide to getting recruited as a college athlete at the NCAA Division 3 level. This course is designed by former D3 Athletes to take you from zero interest from college coaches to securing your first offer and putting you on the path to committing.The Coaching PortfolioYour first impression is everything when applying for a new coaching job. A professional coaching portfolio is the tool that highlights your coaching achievements and philosophies and, most of all, helps separate you and your abilities from the other applicants. Special Price of just $25 for all Hoop Heads Listeners.Wealth4CoachesEmpowering athletic coaches with financial education,...

In a podcast recorded at ITEXPO / MSP EXPO, Doug Green, Publisher of Technology Reseller News, spoke with Andy Abramson, CEO & Founder of Comunicano, about the evolving role of AI in communications, media, and business decision-making. The discussion focused on why context, judgment, and human accountability matter more than ever as synthetic content and automated tools become commonplace. Abramson stressed that AI should be viewed as an assistive tool—not a replacement for human responsibility. While he actively uses multiple AI platforms to shape ideas and refine perspective, he cautioned against fully automating decision-making or content creation. “At the end of the day, you need IPO—not initial public offering, but insight, perspective, and opinion,” Abramson said. “AI can help you shape thinking, but the human still has to decide what's true, relevant, and worth sharing.” For MSPs and channel partners, Abramson framed AI monetization as a maturity curve. Simply using AI to summarize metrics or reports, he noted, is entry-level capability. Real value comes when providers understand customer context and use AI to guide outcomes rather than just analyze data. That shift enables MSPs to move from commodity services to trusted-advisor roles rooted in relevance, narrative, and problem-solving. The conversation concluded with a look at Abramson's work through Comunicano, including his high-engagement newsletter and multimedia storytelling approach. By blending original analysis, cultural references, and selective use of AI-generated visuals, Abramson aims to surface insights that traditional analyst reports often miss. His message to the audience was clear: embrace AI thoughtfully, stay grounded in human judgment, and focus on delivering meaning—not just information. Visit https://www.comunicano.com/  

https://youtu.be/GkQDH0krMls In this podcast/video, Debra Kasowski speaks with Tess Fyalka to discuss the release of her new book, Walk the Leadership Ledge. This dynamic interview shines a light on the emerging leader – the growth, the mindset, and the drive required to succeed. Tess’s knowledge, experience, and expertise speaks volume about the influence and impact leaders can make. We all need to see ourselves as leaders. #leadership #tessfyalka #debrakasowski The New Leader’s Reality Check – https://tess-anglecoaching.scoreapp.com Tess Fyalka (Fee-al-kuh) is an award-winning author, leadership development coach, team coach, corporate trainer, and speaker. She brings more than 25 years' experience in leadership, management, corporate training, and organizational development. She is the author of the recently released book Walking the Leadership Ledge; The “New” Leaders Guide to Building Resilience and Confidence at Every Step. (www.walkingtheleadershipledge.com). The book earned early recognition generating three first place fall 2025 BookFest Awards in the Business Leadership categories of Leadership & Management, Business Communication, and Women in Business. Tess is one of only 247 professional leadership coaches in the United States, and 1,100 worldwide, to have earned the International Coaching Federation's Advanced Certification in Team Coaching (ACTC). She is a 2024 Illinois Women in Leadership Athena nominee, which recognizes 10 women for professional excellence, community service, and for actively assisting women in their attainment of professional excellence and leadership skills. Tess recently spent nearly 10 years as director of employee development and engagement for a mid-size commercial construction company where she built their leadership development, coaching, and corporate training infrastructure. She was instrumental in leading the organization to earn the Apex Training Top 100 recognition in 2022 and 2023, which is awarded to only 100 organizations worldwide. Prior to that she was an independent consultant and worked for 14 years with a management consulting firm, which specialized in helping small businesses develop their management systems. She has authored or ghost-written more than 2,000 articles, white papers, blogs, and chapters in books on topics related to management and leadership. She is the owner of Angle Coaching & Communication, LLC (www.anglecoaching.com), a private coaching and consulting practice specializing in leadership development and team effectiveness. Her passion is helping leaders at all levels develop the essential core competencies to lead successfully and equipping organizational teams with the tools they need to cut through challenging team dynamics and achieve their full potential. Certifications ● Certified Professional Co-Active Coach (Co-Active Training Institute) ● Advanced Certification in Team Coaching (International Coaching Federation) ● Team Coaching Certified Practitioner (Global Team Coaching Institute) ● Professional Certified Coach (International Coaching Federation) ● Leadership Circle Certified Practitioner ● Organization Development Certified Professional ● Navigating Transitions Certified TQ Coach ● Leadership Strategies Trained Facilitator ● EQ-i-2.0 Certified Practitioner ● Conversational Intelligence Coach Practitioner ● Crucial Conversations & Crucial Accountability Certified Trainer ● Playing Big Trained Facilitator ● Positive Intelligence Coach ● BA, MA Tess and her husband Eric are the parents of two adult children. Websites: ● www.anglecoaching.com ● www.walkingtheleadershipledge.com Social Media: LinkedIn: https://www.linkedin.com/in/tess-fyalka-cpcc-pcc/ Debra Kasowski is the charismatic podcast host of The Millionaire Woman Show, 3X Best Selling Author, Speaker, and Certified Executive Coach. She interviews incredible speakers, authors, CEO, Business and Organizational Leaders, and drops solo episodes with tips, strategies, and techniques for your success. GET YOUR GIFT Sign up for our Success Secrets Newsletter and download your FREE 10-page PDF of Reset Your Mindset at www.debrakasowski.com. Book your Complimentary Discovery Session with Debra today! 1. Connect with Debra Kasowski on social media Instagram https://www.instagram.com/debrakasowski YouTube https://www.youtube.com/@UCIg8Qcl0OERGMbT5eOUGkCg Facebook https://www.facebook.com/DebraKasowskiInternational/ 2. SUBSCRIBE to The Millionaire Woman Show podcast on iTunes 3. PURCHASE Debra's books – Amazon, Barnes & Noble,

How to design meetings with purpose so they actually move work forward.Meetings are a necessary part of work. But for many people, they're also a major source of frustration. According to Rebecca Hinds, meetings don't have to feel like a drain—better meetings start when we stop treating them as a default and start designing them with intention.Hinds is the author of Your Best Meeting Ever: Seven Principles for Designing Meetings That Get Things Done, and a future-of-work expert who founded the Work Innovation Lab at Asana and the Work AI Institute at Glean. She argues that the problem isn't meetings themselves, but the sheer number of poorly designed ones, and by being more thoughtful about what actually deserves synchronous time, teams can redesign how they communicate in the workplace “Meetings are the most important product in our entire organization, and yet they're also the least optimized,” she says. “The first step is recognizing we need to be much more intentional about how we're designing meetings.”In this episode of Think Fast, Talk Smart, Hinds and host Matt Abrahams discuss why meetings so often go wrong—and what it takes to make them work. Whether you're leading a team, trying to protect focus time, or simply hoping to spend less of your week in calendar invites, Hinds offers practical frameworks for designing meetings with purpose so they become a tool people actually value.To listen to the extended Deep Thinks version of this episode, please visit FasterSmarter.io/premium.Episode Reference Links:Rebecca HindsRebecca's Book: Your Best Meeting EverEp.124 Making Meetings Meaningful Pt. 1: How to Structure and Organize More Effective Gatherings Ep.125 Making Meetings Meaningful Pt. 2: Key Ingredients for Effective Meetings Connect:Premium Signup >>>> Think Fast Talk Smart PremiumEmail Questions & Feedback >>> hello@fastersmarter.ioEpisode Transcripts >>> Think Fast Talk Smart WebsiteNewsletter Signup + English Language Learning >>> FasterSmarter.ioThink Fast Talk Smart >>> LinkedIn, Instagram, YouTubeMatt Abrahams >>> LinkedInChapters:(00:00) - Introduction (01:42) - Why Meetings Feel Broken (02:57) - The Default-To-Meeting Problem (03:50) - Treat Meetings Like A Product (05:10) - Meeting Doomsday Reset (06:40) - The 4-DCEO Test (08:43) - Designing Better Meetings (10:05) - Creating a Meeting Agenda (12:58) - Context And Meeting Fatigue (14:06) - Memo-First Meetings (16:11) - The Final Three Questions (21:02) - Conclusion ********Thank you to our sponsors.  These partnerships support the ongoing production of the podcast, allowing us to bring it to you at no cost.This episode is sponsored by Strawberry.me. Get 50% off your first coaching session today at Strawberry.me/tftsJoin our Think Fast Talk Smart Learning Community and become the communicator you want to be.

Send us a textHave you ever read back your own notes and had absolutely no idea what you were trying to say?You aren't alone. In fact, studies show that nearly 95% of us work with someone who talks too much, and a staggering 86% of project failures are attributed to ineffective communication. On this episode of The Selling Podcast, Scott and Mike tackle the plague of the "meeting that should have been an email" and the sales pitch that never ends.Join the conversation as the duo breaks down the critical difference between being succinct and being clear. They explore why "saying more" is rarely the answer and how to stop burying the lead in your sales conversations. Scott and Mike share hilarious anecdotes about their own communication fails and provide actionable frameworks to ensure your message actually lands.In this episode, you'll learn:The "Three B's" of Communication: A simple mantra (Be Brief, Be Bright, Be Gone) to keep you respected and effective.The Clarity Framework: How to "Tell them what you're going to tell them, tell them, and then tell them what you told them" without being repetitive.The Agenda Hack: Why Scott hates written agendas but admits they are the secret weapon to shortening meetings by 50%.Written vs. Verbal: How to spot-check your emails to ensure you aren't confusing your prospects (or yourself).Stop guessing if your customer understood you. Tune in to master the art of getting in, making your point, and getting out.Support the showScott SchlofmanMike Williams - Cell 801-635-7773 #sales #podcast #customerfirst #relationships #success #pipeline #funnel #sales success #selling #salescoach

Check out the TIES Sales Showdown at www.tx.ag/TIESVisit The Sales Lab at https://thesaleslab.org and check out all our guests' recommended readings at https://thesaleslab.org/reading-listTo listen to The Sales Lab Podcast on your favorite apps, visit https://thesaleslab.simplecast.com/ and select your preferred method of listening.Connect with us on Facebook at https://www.facebook.com/saleslabpodcastConnect with us on Linkedin at https://www.linkedin.com/company/thesaleslabSubscribe to The Sales Lab channel on YouTube at  https://www.youtube.com/channel/UCp703YWbD3-KO73NXUTBI-Q

Margie Newman Tsay is the Founder & CEO of Intesa Communications Group, a strategic communications firm specializing in reputation management, executive coaching, and crisis response. A seasoned communicator and entrepreneur, Margie draws on her background in media relations, advocacy, and leadership to help high‑profile professionals and organizations build trust, align their message, and navigate change.Her work is guided by a deep belief in authenticity, clarity, and purpose‑driven communication. Based in San Diego but rooted in Nashville, Margie serves as a champion for leaders who want to elevate their impact and build cultures anchored in connection, integrity, and clarity.SHOW SUMMARYIn this episode of Selling from the Heart Podcast. Larry Levine and Darrell Amy are joined by Margie Newman Tsay, founder of Intesa Communications Group, who shares her expertise in strategic communications, reputation management, executive coaching, and crisis response. Margie emphasizes the need for clarity, brevity, and effective communication during crises and how these skills are essential for building trust and credibility. She also highlights the role of continuous learning and vulnerability in becoming a successful communicator, regardless of age or gender. The episode underscores the overlooked necessity of crisis communication training in the sales profession and offers actionable insights for sales leaders and professionals.KEY TAKEAWAYSCommunication requires repetition - Say things 10-11 times before people truly retain them; don't assume once is enough Make the customer the hero - Focus on their goals and needs, not your product or yourself Reputation is built daily - Trust and authenticity come from how you show up every single day, not just when making a sale Surprises are for birthdays - Over-communicate to avoid catching people off guard in business relationships Crisis communication essentials - Focus on brevity, roles, and goals; reduce oxygen to the flame rather than escalating Diversify your network - Learn from people across different ages, genders, and industries to expand your communication toolkit Humans first in crisis - Remember everyone defaults to fear and ego under pressure; sometimes people just need to be heardQUOTES"Selling from the heart means remembering that it's not about you. Make the customer the hero." "Surprises are for birthdays. You gotta communicate, communicate, communicate in four different ways to make sure people get it." "Leadership is context. When we stop communicating and giving that context, trust erodes." "No one is born a great communicator. This is a learned skill. You can start today being a great communicator." "In a crisis, our brains are ego and overwhelm. We immediately need to know what is going on, how do we solve for it, and what's my job." "What's the closest gator to your boat? You take 'em one gator at a time." (on prioritizing in crisis) "Everyone is a human first. Ego and fear don't bring out the best in any person, and that is what you're dealing with in a crisis."Learn more about Margie Newman Tsay.LinkedIn: https://www.linkedin.com/in/margienewmantsay/Learn more about Darrell and Larry.Darrell's LinkedIn: https://www.linkedin.com/in/darrellamy/Larry's LinkedIn: https://www.linkedin.com/in/larrylevine1992/Website: https://www.sellingfromtheheart.net/ADDITIONAL RESOURCESDiscover Heart-Centered Leadership:Explore the Culture from the Heart Podcast and uncover the secrets to thriving workplace cultures. Know a visionary CEO? Nominate them today at

Matt Hodson is the Director of Business Communications for the Minnesota Twins. He joins Steve Thomson to talk about the Twins Winter Caravan and Twinsfest just a week away! Matt shares which players and staff will be at which cities across Twins Territory and what to expect next weekend at Target Field for Twinsfest!

Presenting complex information for your audience to understand.As communicators, we often need to take complex information (e.g., financial, technical, or scientific) and make it more understandable for our audience – we're experts and they likely aren't. But having so much knowledge on the topics we discuss can often make the job more difficult: we dive in too quickly, forget about our audience's needs, or use jargon that goes over their heads. In this episode of Think Fast, Talk Smart, strategic communications lecturers Matt Abrahams and Lauren Weinstein explore the “curse of knowledge” and offer specific techniques you can use to be more successful in getting your point across.Episode Reference Links:Lauren WeinsteinEp.3 When Knowing Too Much Can Hurt Your Communication: How to Make Complex Ideas AccessibleEp.49 Make Numbers Count: How to Communicate Data EffectivelyEp.91 Um, Like, So: How Filler Words Can Create More Connected, Effective Communication  Connect:Premium Signup >>>> Think Fast Talk Smart PremiumEmail Questions & Feedback >>> hello@fastersmarter.ioEpisode Transcripts >>> Think Fast Talk Smart WebsiteNewsletter Signup + English Language Learning >>> FasterSmarter.ioThink Fast Talk Smart >>> LinkedIn, Instagram, YouTubeMatt Abrahams >>> LinkedInChapters:(00:00) - Introduction (02:35) - Where Complexity Breaks Down (03:48) - Start With the Audience (04:50) - The Power of Analogy (07:51) - The “Chunking” Technique (09:46) - Make Data Relatable (11:56) - The Final Three Question (15:19) - Conclusion ********Thank you to our sponsors.  These partnerships support the ongoing production of the podcast, allowing us to bring it to you at no cost. This episode is brought to you by Babbel. Think Fast Talk Smart listeners can get started on your language learning journey today- visit Babbel.com/Thinkfast and get up to 55% off your Babbel subscription.Join our Think Fast Talk Smart Learning Community and become the communicator you want to be.

Doug Green, Publisher of Technology Reseller News, spoke with Ty Kircher (NSP Practice Lead, Cellhub) and Dennis Napoliello (Head of U.S. Sales, MultiLine at Movius) about a problem every mobile-first organization runs into: separating personal and business communications on one smartphone—securely and compliantly—without forcing employees to carry two phones. “The MultiLine solution gives enterprises control without forcing users to carry two phones.” Cellhub has been working with vendors like Movius to build an ecosystem of partners (including carrier T-Mobile) that helps channel partners deliver innovative mobile solutions to end-users. Movius addresses the security gap in employee-to-client voice, messaging, and collaboration by offering Secure Communications as a Service. MultiLine™ is designed for hybrid and mobile work: users maintain two separate lines on one device, each secure, compliant, and dedicated—with separate features like voicemail—and with multi-channel communications documented per line. This eliminates the need for separate phones/numbers for Teams, personal use, social media, and apps like WhatsApp or WeChat—Movius consolidates multi-channel communication into one unified, secure ecosystem. That's a strong differentiator for solution providers selling into healthcare and financial services, where organizations must ensure communications compliance with regulations like HIPAA and FINRA, including on personal devices, and across verticals such as government, transportation, and education. MultiLine is positioned as an AI-driven, mobile-first approach that unifies communications and collaboration. Cellhub is also coordinating with a roster of vendor partners to bring unique mobile and wireless computing products and services to market, including initiatives with Tri Cascade, SkyMirr, and its PC-as-a-Service program with Lifetime EndPoint Resource. Reach Cellhub at www.cellhub.com or email Ty Kircher at Ty.Kircher@cellhub.com. Contact Movius at www.movius.ai or reach Dennis Napoliello at Dennis.Napoliello@Movius.ai. Software Mind Telco Days 2025: On-demand online conference Engaging Customers, Harnessing Data

The right rituals—and the right conversations—can transform how your team collaborates.Strong collaboration starts with thoughtful practices and clear communication. As Molly Sands, Head of the Teamwork Lab at Atlassian, emphasizes, the teams that thrive are the ones that regularly pause to align on what matters and how they're progressing. “You want to know if you're making progress,” she notes, “and you want ways to redirect early—before you're scrambling at the end.”Through her research with teams across Atlassian and around the world, Sands has seen how small, consistent habits—monthly goal reviews, transparent updates, shared spaces for spontaneous interaction—build alignment, psychological safety, and momentum. And in hybrid and distributed environments, she highlights how “bursty” collaboration patterns and intentional meeting design help teams move faster without burning out.In this Quick Thinks episode of Think Fast, Talk Smart, Sands and host Matt Abrahams break down the rituals that make teamwork work, from OKR check-ins to collaboration hours to the rotating Chief Vibes Officer. No matter where your team sits, Sands shows how intentional communication unlocks connection, speed, and more satisfying ways of working together.Episode Reference Links:Molly SandsEp.241 Team Spirit: How to Make Group Work WorkConnect:Premium Signup >>>> Think Fast Talk Smart PremiumEmail Questions & Feedback >>> hello@fastersmarter.ioEpisode Transcripts >>> Think Fast Talk Smart WebsiteNewsletter Signup + English Language Learning >>> FasterSmarter.ioThink Fast Talk Smart >>> LinkedIn, Instagram, YouTubeMatt Abrahams >>> LinkedInChapters:(00:00) - Introduction (02:43) - Measuring Collaboration the Right Way (05:35) - Training Leaders & Goal Rituals (07:49) - Creating Space for Spontaneous Work (11:20) - Making In-Person Time Count (11:44) - Three High-Impact Team Gatherings (14:00) - Supporting Diverse Communication Styles (16:08) - Conclusion  ********Thank you to our sponsors.  These partnerships support the ongoing production of the podcast, allowing us to bring it to you at no cost. Go to Quince.com/ThinkFast for free shipping on your order and 365-day returns. Join our Think Fast Talk Smart Learning Community and become the communicator you want to be.

The secret to effective teamwork and collaboration.To collaborate, we have to communicate. As Molly Sands knows, “The more that we can get on the same page, the more effective we are.”Sands is a behavioral scientist and the head of the Teamwork Lab at Atlassian, where she researches how teams can collaborate more effectively and efficiently, especially in distributed and hybrid work environments. As she's seen in her research and within her own team, “People can accomplish a lot more together when they work well together.” The key to unlocking that potential lies in communication that aligns people not just in their activity, but in their deeper goals and vision. “The best work happens when you start by asking why,” she says, “getting people to really understand: why is this a problem, why do we wanna solve it, and how are we uniquely positioned to do that? The more that we can map this out together, the more effective our teams tend to be.”In this episode of Think Fast, Talk Smart, Sands and host Matt Abrahams discuss strategies for effective collaboration, from “page-led” meetings and asynchronous video messages to using AI as a collaborator. Whether your team is working face-to-face or across time zones, Sands' insights show how better communication is the key to better collaboration.Episode Reference Links:Molly SandsEp.241 Team Spirit: How to Make Group Work WorkConnect:Premium Signup >>>> Think Fast Talk Smart PremiumEmail Questions & Feedback >>> hello@fastersmarter.ioEpisode Transcripts >>> Think Fast Talk Smart WebsiteNewsletter Signup + English Language Learning >>> FasterSmarter.ioThink Fast Talk Smart >>> LinkedIn, Instagram, YouTubeMatt Abrahams >>> LinkedInChapters:(00:00) - Introduction (02:32) - How the Teamwork Lab Works (04:03) - Top Challenges for Teams (04:37) - Clarifying Goals & Alignment (07:19) - AI as a Collaborative Partner (09:25) - Atlassian's AI Onboarding Buddy (12:49) - Rethinking Meetings (15:58) - Three Types of Work Time (17:17) - Replacing Meetings with Asynchronous Video (20:02) - The Final Three Questions (24:11) - Conclusion  ********This episode is sponsored by Grammarly. Let Grammarly take the busywork off your plate so you can focus on high-impact work. Download Grammarly for free today Join our Think Fast Talk Smart Learning Community and become the communicator you want to be.

Want to know your English level? Take our free English fluency quiz. Find out if your level is B1, B2, or C1.  Do you love Business English?  Try our other podcasts: All Ears English Podcast: We focus on Connection NOT Perfection when it comes to learning English. This podcast is perfect for listeners at the intermediate or advanced level. This is an award-winning podcast with more than 4 million monthly downloads. IELTS Energy Podcast: Learn IELTS from a former Examiner and achieve your Band 7 or higher, featuring Jessica Beck and Aubrey Carter Visit our website here or https://lnk.to/website-sn Send your English question or episode topic idea to support@allearsenglish.com Learn more about your ad choices. Visit podcastchoices.com/adchoices

In this episode of the Make Trades Great Again podcast, Eric and Andy discuss various challenges faced in the HVAC industry, including customer expectations, the importance of technology in service management, and the frustrations that arise from customer interactions. They share personal anecdotes about job bids, gas connections, and the impact of customer attitudes on their business. The conversation emphasizes the need for clear communication and the role of technology in improving service delivery, while also inviting listener feedback to enhance future episodes.Send us a textSend us your feedback or topic ideas over on our social channels!Eric Aune @mechanicalhub Andy Mickelson @mick_plumbNewsletter sign up: https://bit.ly/MH_email

What if the words you use every day are quietly deciding your success? In this episode of Unemployable with Jeff Dudan, we're joined by one of the most powerful communicators on the planet — Phil M. Jones, the legendary author of Exactly What to Say and one of the world's most in-demand speakers and sales trainers. Phil has taught millions of people across 59 countries how to transform results in business, relationships, and leadership — simply by mastering the language of influence. From boardrooms to living rooms, Phil shows how the right words, spoken with intention, can change everything — your income, your impact, and your relationships. You'll learn how to create tension that drives attention, how to lead critical conversations with empathy and precision, and how to make every word you speak truly count. If you've ever lost a sale, fumbled a tough talk, or felt unheard, this episode will change the way you think about communication forever.

What if the words you use every day are quietly deciding your success? In this episode of Unemployable with Jeff Dudan, we're joined by one of the most powerful communicators on the planet — Phil M. Jones, the legendary author of Exactly What to Say and one of the world's most in-demand speakers and sales trainers. Phil has taught millions of people across 59 countries how to transform results in business, relationships, and leadership — simply by mastering the language of influence. From boardrooms to living rooms, Phil shows how the right words, spoken with intention, can change everything — your income, your impact, and your relationships. You'll learn how to create tension that drives attention, how to lead critical conversations with empathy and precision, and how to make every word you speak truly count. If you've ever lost a sale, fumbled a tough talk, or felt unheard, this episode will change the way you think about communication forever.

In this conversation, Frank Verdeja shares his extensive experience in e-commerce and data management, discussing the importance of bridging the communication gap between technical teams and business stakeholders. He emphasizes the role of data integrity in e-commerce and the growing significance of data management systems in the age of AI. Frank expresses his enthusiasm for discovering new e-commerce companies and supporting startups in the Minneapolis area.TakeawaysFrank has 13 years of experience in e-commerce and data management.He emphasizes the importance of context in communication between technical and business teams.Data integrity is crucial for businesses of all types.Frank's company focuses on data governance and observability.He believes that understanding the value of data helps prioritize tasks.The rise of AI has made data management systems more important than ever.Customers prefer to own their data and need suitable platforms.Frank enjoys learning about new e-commerce companies in the Twin Cities.He has a passion for supporting startups and new players in the market.The conversation highlights the intersection of technology and business in e-commerce.Chapters00:00Introduction to E-commerce and Data Management02:57Bridging the Gap: Technology and Business Communication05:33Data Integrity and Its Role in E-commerce06:06The Future of E-commerce and Data Management06:06TC - Outtro All AV version 1.mp4

In this conversation, James Schutrop from Scribe discusses the innovative approach of using robots to create handwritten letters, emphasizing the importance of personal touch in a world overwhelmed by digital communication. He explains how Scribe's technology integrates with CRM systems to automate the process of sending personalized thank-you letters, enhancing customer engagement. The discussion also covers the significance of authenticity in marketing, particularly through the removal of postmarks to maintain the illusion of a personal touch.TakeawaysScribe automates handwritten letters to enhance customer appreciation.People are overwhelmed by digital communication and crave personal interaction.Handwritten letters can significantly improve customer engagement.The technology uses real pens to create authentic-looking letters.Postmark removal is crucial for maintaining authenticity in marketing.Automation allows businesses to send personalized letters without manual effort.The handwritten letters are designed to look like they come from a friend or family member.Scribe's system integrates seamlessly with existing CRM platforms.The event highlights practical strategies for e-commerce businesses.Authenticity in marketing is essential to avoid customer skepticism.Chapters00:00 Introduction to Scribe and Handwritten Automation02:57 The Importance of Personal Touch in Marketing05:42 Postmark Removal and Authenticity in Handwritten Letters

In this episode of the Drop in CEO podcast, host Deb Coviello welcomes serial entrepreneur and author Elle George. Together, they explore the critical lessons of business partnerships, the importance of alignment, and how to recover and thrive after setbacks. Elle shares insights from her new book, "Before You Shake Hands," offering practical advice for leaders navigating complex relationships. Episode Highlights: [1:05] Elle George introduces herself, her entrepreneurial journey in Bali, and the inspiration behind her book. [4:40] Elle discusses overcoming a failed partnership, rebuilding confidence, and launching multiple businesses. [17:00] The importance of alignment, red flags in business relationships, and the critical questions to ask before partnering. [32:40] Strategies for handling toxic partnerships, keeping records, and maintaining personal equilibrium as a leader. Elle George is a serial entrepreneur, investor, and disruptor based in Bali, Indonesia. With over 15 years of experience, Elle has founded and operated multiple businesses across nutrition, hospitality, manufacturing, and wellness. Her latest book, "Before You Shake Hands," is a practical toolkit for navigating business partnerships, drawing on her own hard-earned lessons in alignment, resilience, and leadership. For more information about my services or if you just want to connect and have a chat, reach out at: https://dropinceo.com/contact/See omnystudio.com/listener for privacy information.

Our co-host, Ramona Dallum, is joined by Tawanda Owsley, VP of Development for Hosparus Health. Tawanda is a philanthropy and non-profit leader with over 20 years of experience in the industry. The duo discusses the cultural shift needed around end-of-life care, the differences between palliative and hospice care, the effects of grief after a loss, and resources available to the community. Tawanda holds a BS in Business Administration from UofL and a Master's in Business Communication from Spalding University. In 2023, Louisville Business First recognized her with the Enterprising Women award.

Achieving Success with Olivia Atkin Episode 155 "Achieve The Fulfillment Of A Promise with Matthew Cossolotto"Olivia talks personal and professional achievements with Matthew Cossolotto. Matthew is known as The Podium Pro and is an award-winning author, speaker, and former speechwriter for senior executives at global companies like PepsiCo and MasterCard, as well as for members of the U.S. Congress and NATO officials. With a mission to empower others to become more authentic, compelling, and confident speakers, Matthew shares powerful tools to help people go from stage fright to stage delight. His book, The Joy of Public Speaking, recently won the 2024 Maincrest Media Book Award in Business Communications and PR. Through his coaching and personal empowerment programs, Matthew helps audiences tap into their full potential by transforming habits and unlocking the power of promise.Join Olivia every Tuesday as she brings on top notch guests to talk about how they are Achieving Success! Career Development Book and More at Achieving-success.comStay Connected With Us:Linkedin: https://www.linkedin.com/company/achieving-success-llcInstagram: @_achievingsuccessTwitter: @_achievesuccessFacebook: @Achieving SuccessYou can find Matthew Cossolotto:Website: matthewcossolotto.comEmail: matthew.cossolotto@gmail.comBecome a supporter of this podcast: https://www.spreaker.com/podcast/achieving-success-with-olivia-atkin--5743662/support.

Ping Wu built Google's contact center business before becoming CEO of Cresta, where he's pioneering a unique approach to contact center transformation. Rather than full automation Ping advocates a dual approach, automating what's ready while using AI to assist humans with the rest. He makes the case for an abundance mindset—imagining new customer experiences like talking to airline apps or turning synchronous interactions asynchronous. Ping breaks down the technical challenges of deploying Contact Center AI at scale, from solving latency to orchestrating 20+ models in real-time. Sequoia's Doug Leone shares his framework for building AI companies at speed and why he believes we're at the front end of an Industrial Revolution 2.0. Hosted by: Sonya Huang and Doug Leone, Sequoia Capital 00:00 Introduction 01:13 The Evolution of Contact Centers 02:05 Debating AI's Impact on Call Centers 04:07 Challenges and Opportunities in Contact Centers 08:14 Technological Waves in Contact Centers 11:10 AI vs Human Agents: The Future 13:35 Customer Experience and AI 16:33 The Role of Data in AI Automation 19:05 Competing in the AI Space 22:34 Building a Company in the AI Era 24:05 Instilling Speed in AI Companies 24:53 Management Experience and Growth Challenges 26:01 Identifying Leadership Potential 26:37 Cresta's Leadership Transition 28:34 Future Goals for Cresta 29:56 AI Market Cycles and Investment 35:38 Cresta's Technical Stack 45:11 AI's Impact on Business Communication

Internal communication is broken. Most CX and leadership teams rely on outdated methods — long slide decks, endless trainings, and metrics that don't drive action. In this episode, Ben Phillips, founder of CX Alive!, explains how to transform the way your business communicates. Drawing on two decades in customer experience and leadership, Ben breaks down why short-form, authentic content — like internal vodcasts and micro-videos — builds clarity, connection, and alignment faster than PowerPoints or all-hands meetings ever could. We cover:✅ How to make your CX strategy relatable and actionable✅ The biggest communication gap between leadership and frontline teams✅ How to communicate effectively with Gen Z employees✅ Why podcasts and vodcasts are the future of internal engagement✅ Why NPS and CSAT are outdated metrics — and what to measure instead If you're looking to improve employee engagement, CX performance, or team alignment, this conversation will change how you think about communication, storytelling, and measurement inside your organization. #InternalCommunication #CXLeadership #CustomerExperience #EmployeeEngagement #CXStrategy #BusinessCommunication #LeadershipDevelopment #GenZAtWork #Vodcasting #StorytellingAtWork Connect with Ben at:Cx-alive.comBen Phillips LinkedIn Key Moments: 0:00 Who is Ben Phillips and what is CX Alive!4:00 How to communicate effectively with Gen Z employees9:44 How business communication is changing12:50 How to tell better stories22:00 Why you only have 8 seconds to capture attention24:00 Why podcasts and vodcasts work so well for businesses31:00 Is NPS still relevant in 2025?34:44 What are the best metrics to track in CX?37:59 Are customer surveys still relevant?41:11 AI in CX: what's hype vs. what's real48:24 How to build a team that understands the “why”51:28 Three words that separate good content from great –Are your teams facing growing demands? Join CX leaders transforming their AI strategy with Agentforce. Start achieving your ambitious goals. Visit salesforce.com/agentforce Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

One of the unique challenges of delivering child supportservices to parents and caregivers is understanding how to most effectively communicate.  Join a conversation between Pat O'Donnell of YoungWilliams and Erin Blocher, Associate Teaching Professor, Business Communication, Sam Walton Fellow and Co-Advisor, UMKC Enactus, Bloch School of Management, University of Missouri-Kansas City.  Their discussion focuses on the five generations we currently serve within our program, their unique perspectives and defining factors, and how to most effectively engage with program participants as well as with our own employees.  For more information on how to navigate the generationallandscape and build better communication, connect with Erin Blocher at  www.findcongruent.com.

Welcome to another episode!Today we explore two types of leadership with our guest, Tim, who has lived in Japan for 24 years and works with both Japanese and Western companies. He believes that everyone is a leader, and he shares valuable insights fr...

Welcome back to the show again! In this episode, we explore how communication styles differ between Japan and the West. While Western companies often move quickly—launching products and troubleshooting afterward—Japanese businesses tend to plan caref...

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1811: Jeff Cornwall highlights how effective communication in business is becoming a lost art, urging leaders to return to clarity, transparency, and trust-building dialogue. He also explores how expanding your dashboard beyond financial metrics to include people, culture, and customer impact can create a more balanced and sustainable view of business success. Together, these insights encourage leaders to strengthen relationships and decision-making by valuing both communication and holistic measurement. Read along with the original article(s) here: https://drjeffcornwall.com/2022/02/16/the-lost-art-of-business-communication/ AND https://drjeffcornwall.com/2022/02/22/expand-your-dashboard/ Quotes to ponder: “Without effective communication, trust cannot be built.” “Over time, leaders have expanded the concept of the dashboard to include other non-financial measures that drive long-term value creation.” “The dashboard has become an essential tool to help entrepreneurs manage the uncertainty of their business environment.” Episode references: The Balanced Scorecard: https://www.amazon.com/Balanced-Scorecard-Translating-Strategy-Action/dp/0875846513 Learn more about your ad choices. Visit megaphone.fm/adchoices

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1811: Jeff Cornwall highlights how effective communication in business is becoming a lost art, urging leaders to return to clarity, transparency, and trust-building dialogue. He also explores how expanding your dashboard beyond financial metrics to include people, culture, and customer impact can create a more balanced and sustainable view of business success. Together, these insights encourage leaders to strengthen relationships and decision-making by valuing both communication and holistic measurement. Read along with the original article(s) here: https://drjeffcornwall.com/2022/02/16/the-lost-art-of-business-communication/ AND https://drjeffcornwall.com/2022/02/22/expand-your-dashboard/ Quotes to ponder: “Without effective communication, trust cannot be built.” “Over time, leaders have expanded the concept of the dashboard to include other non-financial measures that drive long-term value creation.” “The dashboard has become an essential tool to help entrepreneurs manage the uncertainty of their business environment.” Episode references: The Balanced Scorecard: https://www.amazon.com/Balanced-Scorecard-Translating-Strategy-Action/dp/0875846513 Learn more about your ad choices. Visit megaphone.fm/adchoices

Hello everyone, I'm Sayuri.Welcome to the second episode of our interview series. Today, we're joined again by Mr. Tim Tout, originally from Australia and living in Japan for 24 years. He is the Co-Founder of HummingByrd, where he provides coaching a...

Break free from the speaking trap that's keeping your brilliant ideas locked inside. Former communications professor Victoria Chai reveals the counterintuitive strategies that helped her go from paralyzed-to-speak to confidently presenting to hundreds—without memorizing scripts or faking extroversion. You'll discover: Why the "3-point rule" eliminates speech anxiety and perfectionism pressure The "spy technique" that rewires your fear of judgment in just one week How to leverage your introvert superpower in networking (hint: it's not what you think) The casual conversation method that builds presentation muscle memory naturally Perfect for: Coaches, consultants, and transformation experts who know they have valuable insights to share but struggle with authentic communication and public speaking confidence. Stop letting introversion limit your impact. Your voice matters—learn how to finally let it out. Join The Live Well Earn Well Mastermind™ Today: https://livewellearnwellmastermind.com/    Let's hop on a quick Zoom call so I can focus on your business and offer my help: https://zoom.us/meeting/register/tJ0tdO2urTooHNLQuGo9wdTbJHJcjXoghF8N#/registration  Oh yeah, and please join free Facebook community here: Heartrepreneurs.com   Want More!? Subscribe to this podcast on your favorite podcast platform… Apple: https://podcasts.apple.com/us/podcast/live-well-earn-well-for-coaches-consultants/id1585895518  Spotify: https://open.spotify.com/show/5OjsOxN7MqwKio4Ae6vSMQ  Or anywhere else podcasts are found!    Watch all the episodes and more to gain more insight on YouTube: https://www.youtube.com/@coachterri/videos  

In this conversation, Nicole Gebhardt shares her profound journey of transformation from pain to purpose after experiencing significant loss and trauma. She discusses her spiritual awakening, the importance of community, and the healing power of sharing stories. Nicole emphasizes the need for support groups for women who have experienced loss and offers insights into her unique 12-step program that incorporates emotional healing techniques like Reiki and Emotion Code. Throughout the discussion, she highlights the importance of embracing one's worth and the power of connection with angels and spirituality in the healing process. More about Nicole: Nicole B. Gebhardt, MS, CCLS, CECP is a highly accomplished best selling author, speaker, and transformational coach with a passion for helping families heal and find peace after experiencing pregnancy and infant loss. She also is a huge advocate for individuals struggling with addiction. With a Master's degree in Human Development & Family Studies, specializing in Child Life from the University of Alabama, and a Bachelor's degree in Business Communications from Florida State University, Nicole combines academic excellence with extensive hands-on experience in human development and mental health. A Certified Child Life Specialist (CCLS), Nicole also holds certifications as a Sacred Usui Reiki Master, Holy Fire III® and Karuna 2® Reiki Master, and Certified Emotion Code Practitioner. As an active member of the National Speakers Association, she is a sought-after speaker. Nicole's dedication extends beyond her professional credentials. As a military spouse herself, she was recently named 2025 Washington, D.C. National Guard Spouse of the Year. She has volunteered in various leadership roles with the National Guard Bureau Spouses' Club, the Air Force Officers' Spouses Club of Washington, D.C., the Eielsen Air Force Base Spouses Club and other military support organizations. She has also served as a support group leader for infant loss and miscarriage across the country. Her extensive career includes positions as Executive Director at two private preschools, the CEO and Founder of The Worthy Femme and a recognized expert in Pregnancy and Infant Loss Awareness. Nicole is also a licensed teacher, demonstrating her lifelong commitment to child welfare, family support, and making a difference in the lives of others. For more information about Nicole and her work, visit www.nicolebgebhardt.com and https://spirituallighthousehealing.com/nicole-b-gebhardt-author-coach-and-reiki-healing/ and emotioncodereiki.com Broken Wings Broken Dreams: A Mother's Life After Infant Loss and Miscarriage: https://www.amazon.com/Broken-Wings-Dreams-Miscarriage-Meaningful/dp/B0DPT5FMCV/ The Healing Cocoon : A Mother's Emergence After Infant and Pregnancy Loss: https://www.amazon.com/dp/B0DJZSR8WG “The Queen's Companion Book: Rule Your Throne. Own Your Queendom” available to purchase on Amazon here:  https://www.amazon.com/dp/B0CMWQLNM1 https://www.facebook.com/nicolebgebhardt https://facebook.com/nicolebgebhardtofficial https://www.linkedin.com/in/nicolegebhardtheals https://www.instagram.com/nicole.gebhardt Learn more about your ad choices. Visit megaphone.fm/adchoices

In this conversation, Nicole Gebhardt shares her profound journey of transformation from pain to purpose after experiencing significant loss and trauma. She discusses her spiritual awakening, the importance of community, and the healing power of sharing stories. Nicole emphasizes the need for support groups for women who have experienced loss and offers insights into her unique 12-step program that incorporates emotional healing techniques like Reiki and Emotion Code. Throughout the discussion, she highlights the importance of embracing one's worth and the power of connection with angels and spirituality in the healing process. More about Nicole: Nicole B. Gebhardt, MS, CCLS, CECP is a highly accomplished best selling author, speaker, and transformational coach with a passion for helping families heal and find peace after experiencing pregnancy and infant loss. She also is a huge advocate for individuals struggling with addiction. With a Master's degree in Human Development & Family Studies, specializing in Child Life from the University of Alabama, and a Bachelor's degree in Business Communications from Florida State University, Nicole combines academic excellence with extensive hands-on experience in human development and mental health. A Certified Child Life Specialist (CCLS), Nicole also holds certifications as a Sacred Usui Reiki Master, Holy Fire III® and Karuna 2® Reiki Master, and Certified Emotion Code Practitioner. As an active member of the National Speakers Association, she is a sought-after speaker. Nicole's dedication extends beyond her professional credentials. As a military spouse herself, she was recently named 2025 Washington, D.C. National Guard Spouse of the Year. She has volunteered in various leadership roles with the National Guard Bureau Spouses' Club, the Air Force Officers' Spouses Club of Washington, D.C., the Eielsen Air Force Base Spouses Club and other military support organizations. She has also served as a support group leader for infant loss and miscarriage across the country. Her extensive career includes positions as Executive Director at two private preschools, the CEO and Founder of The Worthy Femme and a recognized expert in Pregnancy and Infant Loss Awareness. Nicole is also a licensed teacher, demonstrating her lifelong commitment to child welfare, family support, and making a difference in the lives of others. For more information about Nicole and her work, visit www.nicolebgebhardt.com and https://spirituallighthousehealing.com/nicole-b-gebhardt-author-coach-and-reiki-healing/ and emotioncodereiki.com Broken Wings Broken Dreams: A Mother's Life After Infant Loss and Miscarriage: https://www.amazon.com/Broken-Wings-Dreams-Miscarriage-Meaningful/dp/B0DPT5FMCV/ The Healing Cocoon : A Mother's Emergence After Infant and Pregnancy Loss: https://www.amazon.com/dp/B0DJZSR8WG “The Queen's Companion Book: Rule Your Throne. Own Your Queendom” available to purchase on Amazon here:  https://www.amazon.com/dp/B0CMWQLNM1 https://www.facebook.com/nicolebgebhardt https://facebook.com/nicolebgebhardtofficial https://www.linkedin.com/in/nicolegebhardtheals https://www.instagram.com/nicole.gebhardt Learn more about your ad choices. Visit megaphone.fm/adchoices

Transform how you communicate with tools that make your message stick.Great communication isn't just about what you say — it's about what your audience remembers. That's why Jim Szafranski, CEO of Prezi, believes that visuals and storytelling are key to making ideas stick.For more than 15 years, Prezi has been reimagining the way we share information, helping communicators move beyond static slides and into dynamic, memorable experiences. In the first episode of the Think Fast, Talk Smart Tech Tools miniseries, host Matt Abrahams talks with Szafranski about why visuals are so powerful for retention, how non-linear storytelling can make presentations more engaging, and the role AI now plays in shaping the stories we tell.In addition to insight-packed discussions, this miniseries explores innovative tools that enhance the way we communicate and connect. Whether you want to make your presentations more memorable, craft stories that stick, or connect with your audience on a deeper level, these episodes will help you communicate with greater clarity, confidence, and impact.Episode Reference Links:Jim SzafranskiPrezi Connect:Premium Signup >>>> Think Fast Talk Smart PremiumEmail Questions & Feedback >>> hello@fastersmarter.ioEpisode Transcripts >>> Think Fast Talk Smart WebsiteNewsletter Signup + English Language Learning >>> FasterSmarter.ioThink Fast Talk Smart >>> LinkedIn, Instagram, YouTubeMatt Abrahams >>> LinkedInChapters:(00:00) - Introduction (01:18) - Prezi Elevator Structure (02:09) - The Power of Visuals in Storytelling (04:12) - Making Complex Ideas Simple (06:22) - When to Use Visuals (09:01) - Advantages of Non-Linear Storytelling (11:26) - AI's Role in Visual Communication (14:22) - Favorite Communicator (15:37) - Communication Hack or Tool (17:28) - Conclusion *******Thank you to our sponsors.  These partnerships support the ongoing production of the podcast, allowing us to bring it to you at no cost.Try Prezi today and get 25% off exclusively at prezi.com/thinkfast.

"What's the one thing people remember from your message—and is it what you intended?" In this compelling episode of Kent Hance: The Best Storyteller in Texas, Kent sits down with Merrie Spaeth, a trailblazing communicator whose career spans journalism, television, the Reagan White House, and crisis management for Fortune 500 companies. From her Quaker school roots to becoming the first female intern at the Philadelphia Inquirer, Merrie shares stories that are as insightful as they are entertaining. Listeners will hear how Merrie: Became a White House Fellow and worked directly with FBI Director Judge William Webster. Helped reshape the FBI's public image and diversity efforts. Created the White House News Service, pioneering direct-to-public communication long before social media. Built a global communications firm focused on proactive crisis management and employee advocacy. Offers timeless advice on how to communicate clearly, avoid PR disasters, and turn employees into brand ambassadors.

The Three - Minute Rule: Mastering the Art of Powerful Pitches | Brant Pinvidic on WINNERS FIND A WAY  Think your pitch is clear? Think again. In this power-packed episode, Trent M. Clark sits down with Brant Pinvidic—Hollywood executive, global speaker, and author of The 3-Minute Rule—to break down what it really takes to communicate big ideas quickly and effectively. Brant shares his WHACK method for crafting pitches that land: What is it? How does it work? Are you sure? Can you do it? Whether you're leading a meeting, pitching investors, or selling your next big idea, this episode is a masterclass in cutting the fluff and getting straight to the point. Brant also shares hard-earned lessons from traveling to 52 countries, observing what works—and what doesn't—when it comes to American entrepreneurship and messaging abroad. - Why most people blow their first three minutes - How to simplify your message without dumbing it down - Real strategies to build instant credibility and drive action Want to sharpen your pitch and lead with clarity? Hit play.   Don't forget to like, subscribe, and share this episode with someone who talks too much in meetings

Send us a textSome business phrases are so overused they make you wince… but we still say them anyway. In this episode, Mike and Blaine dig into the real origin stories behind the buzzwords we love to hate, from “touch base” and “low-hanging fruit” to “red tape” and “circle back.” They trace how these phrases started on ballfields, farms, and battlefields before they invaded boardrooms—and why they've stuck around long enough to make us all cringe. It's part history, part therapy session, and a reminder that even the most annoying jargon started with a pretty good story.Don't miss the latest insights and entertaining discussions on entrepreneurship, small business, and random BS. Subscribe, follow, and like Mike and Blaine's "Business, Beer, and BS" and catch every episode! Featured Beer: @GreatRaftBrewing @estbrewMike: Great Raft Brewing “Reasonably Corrupt” Black LagerBlaine: The Establishment “Dream Your Life Away” Hazy IPAWatch on YouTube: https://youtu.be/TDICQlWPHL4Thanks to our Beer Sponsors: • Rachel Barnett from Gentle Frog: youtube.com/@GentleFrog • Karen Hairston from 3S Smart Consulting: 3ssmartconsulting.com• Larry Weinstein, the Cash Flow Cowboy in Houston Texas!• Neighbor Pat• Jeff Robertson at jeffreyrobertson.comListen to all our episodes at mikeandblaine.comcashflowmike.comdryrun.com#mikeandblaine #smallbusines #cashflow #finance #beer #entrepreneur #craftbeer Support the showCatch more episodes, see our sponsors and get in touch at https://mikeandblaine.com/

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1758: J.L. Collins explores a crucial blind spot in business communication: the subtle danger behind a customer's claim of satisfaction. By unpacking why "I'm satisfied" can mask deeper disinterest or dissatisfaction, he highlights how businesses can misinterpret complacency as loyalty - and miss vital opportunities for genuine connection and improvement. Read along with the original article(s) here: https://jlcollinsnh.com/2011/06/17/the-most-dangerous-words-your-customer-can-say/ Quotes to ponder: "I'm satisfied. Those are the most dangerous words your customer can say." "An 'unsatisfied' customer may simply be telling you they no longer care enough to complain." "Your competitors are still out there and they are still selling and they are still trying to steal your customer away." Episode references: The Dip by Seth Godin: https://www.amazon.com/Dip-Little-Book-Teaches-Stick/dp/1591841666 Learn more about your ad choices. Visit megaphone.fm/adchoices

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1758: J.L. Collins explores a crucial blind spot in business communication: the subtle danger behind a customer's claim of satisfaction. By unpacking why "I'm satisfied" can mask deeper disinterest or dissatisfaction, he highlights how businesses can misinterpret complacency as loyalty - and miss vital opportunities for genuine connection and improvement. Read along with the original article(s) here: https://jlcollinsnh.com/2011/06/17/the-most-dangerous-words-your-customer-can-say/ Quotes to ponder: "I'm satisfied. Those are the most dangerous words your customer can say." "An 'unsatisfied' customer may simply be telling you they no longer care enough to complain." "Your competitors are still out there and they are still selling and they are still trying to steal your customer away." Episode references: The Dip by Seth Godin: https://www.amazon.com/Dip-Little-Book-Teaches-Stick/dp/1591841666 Purple Cow by Seth Godin: https://www.amazon.com/Purple-Cow-Transform-Remarkable-ebook/dp/B0026OR2ZY Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Jaeden discusses Google's new AI-powered business calling feature, which allows users to obtain information from businesses without making a call themselves. The feature, powered by Gemini 2.5 Pro, aims to streamline the process of gathering information but raises concerns about the implications for local businesses and the quality of information received. Jaeden explores the pros and cons of this technology and its potential impact on consumer behavior and business interactions.Try AI Box: ⁠⁠https://AIBox.ai/⁠⁠AI Chat YouTube Channel: https://www.youtube.com/@JaedenSchaferJoin my AI Hustle Community: https://www.skool.com/aihustle/aboutChapters00:00 Introduction to Google's AI-Powered Business Calling Feature06:36 Pros and Cons of AI in Business Communication

Boring movies share a secret, a hidden flaw that drains the life from them. It's not always the actors, or even the story itself. Instead, it's something deeper, a missing ingredient that keeps you from caring. The Art & Science of Storytelling: Learn How to Tell Better Stories in Conversations, Business Communication, Leadership & Brand Building ✨Ebook: https://armanitalks.gumroad.com/l/rusrz ✨Paperback/Kindle: https://amzn.to/3uxD3bS ✨Audiobook: https://www.audible.com/pd/B09YV3MRPX/?source_code=AUDFPWS0223189MWT-BK-ACX0-306181&ref=acx_bty_BK_ACX0_306181_rh_us CONQUER SHYNESS

Jenalyn Gardner shares how GlobeSt's Women of Influence is driving CRE dealmaking, tech adoption, and visibility for women leaders across the industry.**Hey Crexi listeners - we're partnering with GlobeSt to offer $200 off the registration fee for the Women of Influence conference in beautiful Denver, Colorado. Don't miss out on 2 days of expert panels, exciting conversations, and connecting with top industry professionals. For more information, and to get $200 off your registration fee, visit their event page and enter the code CREXIPOD200. **The Crexi Podcast explores various aspects of the commercial real estate industry in conversation with top CRE professionals. In each episode, we feature different guests to tap into their wealth of CRE expertise and explore the latest trends and updates from the world of commercial real estate. In this episode of the Crexi Podcast, host Shanti Ryle sits down with Jenalyn Gardner, the Director of Programming for GlobeSt Real Estate, to delve into the world of commercial real estate and the successful Women of Influence program. Jenalyn shares her journey from the newsroom to shaping content for GlobeSt events, emphasizing the importance of relationships and mentorship in her career. The discussion explores how the Women of Influence initiative empowers women, fosters deal-making, and addresses the unique challenges women face in the industry. Jenalyn also highlights the growing integration of technology in CRE, providing insights into where the most opportunities lie in the current market landscape. Tune in for an inspiring conversation on breaking barriers, building robust networks, and driving impactful changes in commercial real estate.Introduction to the Crexi PodcastMeet Jenalyn Gardner: Director of Programming at GlobeStJenalyn's Career Journey and AchievementsThe Importance of Commercial Real EstateBuilding Expertise and Relationships in CREWomen of Influence: Concept and ChallengesThe Evolution and Impact of Women of Influence EventsThe Role of Technology and Networking in CREHighlighting Success Stories and Future GoalsBuilding a Year-Round CommunityLeveraging AI for Fast Content CreationExpanding Platforms and Social Media PresenceHighlighting Women of Influence Through PodcastsEncouraging Women to Share Their StoriesWomen of Influence Miniseries and EventsImpact of Women of Influence on Deal MakingOpportunities for Women in Commercial Real EstateThe Role of Technology in Real EstateMultifamily and Healthcare as Safe Investments About Jenalyn Gardner:Jena Gardner is the Director of Programming for GlobeSt Real Estate. She leads the strategy and development of all content related to GlobeSt Real Estate events. In her role as Director of programming, Jena has executed some of the portfolio's most successful events, streamlined messaging across media channels, and developed an unparalleled brand identity, making the GlobeSt brand the epicenter of industry dealmaking across the commercial real estate events and information space. A frequent contributor to GlobeSt.com, Jena works closely with the editorial staff to uphold the content integrity of GlobeSt. Her “in the trenches” approach to subject matter research has led to powerful industry relationships with some of commercial real estate's top decision makers and thought leaders. Jena also leads the strategy and development of all things Women of Influence, including the launch of the exclusive Women of Influence social media platform The Hive, year round Women of Influence mini-series events, and the leader of the influential Women of Influence Advisory Board – who together – are working to transform the the commercial real estate industry by elevating women to positions of power. Jena started her career in the newsroom, as an editor and content strategist for PRNewswire. She pivoted into the world of corporate events after inheriting the print and packaging portfolio at Smithers Information, where she spearheaded the company's most successful and influential event, Sustainability in Packaging. She also launched the second and third most successful events, Packaging for Ecommerce and Smart Packaging. A graduate of the University of Akron with a Bachelor in Business Communications, Jena lives with her husband and two sons in Akron, OH. In her free time, she loves a good book, quality family and girlfriend time, and some not-so-good quality… reality television. If you enjoyed this episode, please subscribe to our newsletter and enjoy the next podcast delivered straight to your inbox. For show notes, past guests, and more CRE content, please check out Crexi's blog. Ready to find your next CRE property? Visit Crexi and immediately browse 500,000+ available commercial properties for sale and lease. Follow Crexi:https://www.crexi.com/​ https://www.crexi.com/instagram​ https://www.crexi.com/facebook​ https://www.crexi.com/twitter​ https://www.crexi.com/linkedin​ https://www.youtube.com/crexi

What do magic tricks, mind reading, and negotiation have in common? According to mentalist and business consultant Jonathan Pritchard, everything.In this powerful Jake & Gino episode, Jonathan unpacks the psychology behind attention, influence, and performance—from juggling fire at 13 to helping corporations crush trade show ROI. With real-life stories, persuasive wisdom, and tactical negotiation advice, this episode is a must-listen for entrepreneurs, real estate investors, and anyone in the business of influence.Learn how applied psychology, mentalism, and communication mastery can give you an edge in business, leadership, and everyday life. Topics covered:Turning childhood curiosity into a global career The secret weapon behind great public speakers Why most trade show marketing fails Mentalism vs. magic vs. sales How to eliminate bad leads and attract ideal clients The psychology of persuasion and performance Guest: Jonathan PritchardWebsite: https://icanreadminds.com We're here to help create multifamily entrepreneurs... Here's how: Brand New? Start Here: https://jakeandgino.mykajabi.com/free-wheelbarrowprofits Want To Get Into Multifamily Real Estate Or Scale Your Current Portfolio Faster? Apply to join our PREMIER MULTIFAMILY INVESTING COMMUNITY & MENTORSHIP PROGRAM. (*Note: Our community is not for beginner investors)