Minding My Business - Digital Marketing Podcast for Local Businesses

Any health practitioner looking to grow their practice will want to look at this. Having the ability to get your practice's name in front of new people moving into the area is powerful. As a new resident, especially those coming from out of state, they are looking for their primary physician, dentist etc. This is a powerful tool to launch a new practice, or revive an existing practice's advertising efforts.

Many professionals that build their own book of business are finding it increasingly important to brand themselves. This segment isn't about "branding", but more about building an audience, and where you might be sending them, digitally speaking. Couple that with the shake up of social media and tech giant censorship, owning and managing your own presence has become so important. We will continue to use social media platforms, but we don't want to beholden to them at the same time. They can change the game whenever they want...you don't own your LinkedIn, Facebook, or YouTube channel, they do.

In this episode I just want to re-introduced myself and the company “minding my business”. It's been a while since my last podcast and I do want to get back on track sharing what's going on out there in the digital marketing space. Specifically we work with local business, small and midsize businesses. Some of the campaigns that are running now are using what we call AdTech solutions. Involves some Geo fencing, and combining direct mail with digital advertising campaigns.

For many being without income for sometime during the shut down coupled with increased supply costs and increased food costs, many are questioning whether they should reopen!

For the restaurants that have transitioned to online, their sales are back and are thriving. The rest, the restaurants still on the fence about what they should do, we want to help! There’s some info in here to direct them on what they should be doing to increase their takeout and delivery business...Let's Do This!

I had the opportunity to interview Ian to help answer a lot of the questions out there regarding health insurance and how to navigate the maze. With so many folks being furloughed and businesses closing their doors, there are some pressing questions. And for the folks on COBRA plans, there is a short window to lock down coverage for you and your family. You can reach Ian on his cell by text or call at (561) 307-2356 or email him IAN.BETHELL@ushadvisors.com. There is no cost or obligation to ask Ian any insurance related questions. He is an Advisor and will guide you. If there is a better or more affordable plan for you and your family, Ian can set you up with the right fit.

Charlie has 25+ years as a "Turnaround Expert", helping businesses improve internal processes, develop new product or service offerings and growing overall sales. In this interview Charlie makes some suggestions on what we as local business owners should do with the downtime and preparing to get back to business.

Some additional resources we came across in the way of loans & grants. Not just to help the restaurant owner but also staff/restaurant workers.

Most Indepednent restaurants were not prepared for this. Unlike the bigger stores and franchises that have reward programs and text marketing giving them a way to stay in touch, most independents never put this in play. In this podcast we share some info for the “fighters” on what they can do, quickly to keep the doors open!

We find that the majority of businesses are ignoring their email lists or have not built an email list. When handled correctly, that is avoiding the dreaded “Email Blast”, this is one of the most effective tools for generating additional monthly sales! Marketing Automation Systems like the one we are using, does a fantastic job of “ Segmenting” to create personalized messages to customers and potential customers. Listen in for more insight on this overlooked tool that makes money for those using it!

If you’re not familiar with the name Dan Kennedy, he’s considered the grandfather of modern day Direct Response Marketing. It is “The Method” for local businesses to advertise. Of course it is a method that needs to be incorporated into our modern digital channels. I’m excited about learning more and digging deeper into this subject. I’ve heard others mention Dan Kennedy, but this is the first book I’ve read....couldn’t put it down. I’ll be getting more of his books for sure!

The “ Who” not the “ How”!

In this episode we touch on marketing automation. And how we are using it to help local businesses leverage Internet marketing. Just some concepts to paint a picture of how we might use this powerful platform.

This is my first podcast. I'm sure it will be evident as you listen. As I contemplated publishing this content, I more than likely would have re-recorded this a number of times. You know, trying to get it "right" or perfect. My mentor hammered me until I admitted, to myself, if I didn't just record and publish...take action, it wasn't going to happen! So, my hope is the introduction won't keep you from tuning in again when I actually get to the meat of the subject I'm sharing, to help our local business owners. Make it a great week! RW