Podcasts about marketing plans

You have tried the ads. You have posted on social media. You have handed it to an agency. And yet here you are, still wondering why the leads aren't coming.In this session, the Wize team breaks down exactly what it takes to build a marketing plan for your accounting firm that doesn't just look good on paper but actually gets executed week after week.✅ Why 5% of your revenue should be dedicated to marketing and what that looks like at every firm size ✅ How to identify who you are actually attracting before you spend a single dollar reaching them ✅ Why consistency beats strategy every time and how to pick the marketing channel you will actually stick to ✅ The SEO approach that generated 58,000 monthly website views and still holds without being touched for two years ✅ Why outsourcing your marketing without a strategy first is one of the most common and costly mistakes firm owners make ✅ How to study your own client base to build a data-driven marketing plan that actually convertsIf you have been spending money on marketing and wondering why it isn't moving the needle, this session is your reminder that the right plan, the right channel, and the discipline to execute consistently can change the trajectory of your firm faster than you think.________________  PS: Whenever you're ready… here are the fastest 4 ways we can help you fix and grow your accounting firm:   1. Download our famous Wize Freedom Map for FREE - Find out the 96 projects every firm owner must implement to build a $5M+ firm that can run without them - Download here 2. Need to Hire right now? Book a 1:1 FREE discovery call with our WizeTalent hiring coaches to help find your next team member the Wize Way – Click Here 3. Work with Jamie and our mentors for 8 weeks - Build a custom business plan for your firm - Apply here

Everett Themer is a researcher, commentator, and media strategist known for his work examining the intersection of UFO disclosure, public perception, and modern communications. With a keen understanding of branding, audience engagement, and narrative development, Everett has become a respected voice in discussions surrounding how the UFO phenomenon is presented to the public. His work focuses on the ways governments, intelligence agencies, media organizations, and independent researchers influence the conversation surrounding UAPs and the broader disclosure movement.Drawing on his expertise in marketing and communications, Everett explores how information is shaped, distributed, and consumed in an era dominated by digital media and social platforms. He is particularly interested in the role that messaging, perception management, and strategic communication have played throughout the history of UFO research, from decades of secrecy and stigma to today's rapidly evolving disclosure landscape. Through his research and commentary, Everett encourages audiences to think critically about who controls the narrative, how public opinion is formed, and what the future of UFO disclosure may ultimately reveal.Spaced Out Radio is your nightly source for alternative information, starting at 9pm Pacific, 12am Eastern.  We broadcast LIVE every night. #UFO #UAP #AlienDisclosure #UFOSightings #UFOCoverUp #Aliens #SpacedOutRadio #Paranormal #UFOCommunity #disclosure -------------------------------------------------------You can now join the Space Traveler's Club;Join us at  https://www.patreon.com/sor_space_travelers_club  --------------------------------------------------------Grab Our Latest Spaced Out Radio Gear At:http://spacedoutradio.com/shop  It's a great way to support our show!--------------------------------------------------------OUR LINKS:TWITTER: https://www.twitter.com/spacedoutradio   FACEBOOK:https://www.facebook.com/spacedoutradioshow  SPACED OUT RADIO - INSTAGRAM:https://www.instagram.com/spacedoutradioshow  DAVE SCOTT - INSTAGRAM:https://www.instagram.com/davescottsor   TWITCH: https://www.twitch.com/spacedoutradioshow  WEBSITE: http://www.spacedoutradio.comGUEST IDEAS OR QUESTIONS FOR SOR?Contact Klaus at bookings@spacedoutradio.comBecome a supporter of this podcast: https://www.spreaker.com/podcast/spaced-out-radio--1657874/support.

When you think about marketing your business, do you immediately think about social media?Because here's the thing: organic marketing is so much bigger than Instagram posts and TikTok videos.In this episode, I'm giving you a behind-the-scenes look at one of the workshops I recently ran around Australia, where I unpack the first pillar of a marketing plan: organic marketing. We dive into all the different ways you can market your business without spending money on ads, from social media and email marketing to Google reviews, networking, speaking gigs, podcasting, SEO and more. The goal? To help you stop feeling overwhelmed by all the options and instead choose one organic marketing channel to intentionally focus on for the next three months.If you LOVED this episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah.⁠⁠⁠⁠⁠LEARN THE DETAILS OF A CONTENT STRATEGY WITH MY FREE AUDIO GUIDE⁠⁠⁠⁠⁠KEY EPISODE TAKEAWAYS

What if I told you your marketing budget isn't the problem — your tracking is?In this Five Minute Friday, I'm breaking down the three things every orthodontic practice needs to make marketing actually work: a plan, a reliable way to track where patients came from, and a clear understanding of ROI. Too many practices are throwing money at PTAs, community events, online ads, referral gifts, and sponsorships without knowing what's truly producing starts.I'll show you the exact question I ask every new patient, why your TC needs to hear the answer, and how a simple spreadsheet can help you stop guessing and start investing smarter. When you know where your growth is coming from, you can double down on what works, fix what doesn't, and grow your practice with far more confidence.Quotes“You need to have a marketing plan. You need to write things down about how you're going to market.” — Dr. Glenn Krieger“You will not be guessing where you should be spending your money. You will be spending it smartly, and your practice will grow as a result.” — Dr. Glenn Krieger

The one about AI Agents, Video Editing, Meal Diamond and the film, Paul - TG133 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:02:43 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:12:51 Content Spotlights ROGER: Why AI Agents are either the best or worst thing we've ever built – YouTube video by Hannah Fry: https://www.youtube.com/watch?v=WnzR5aOElvw PASCAL: SNL Legend Andy Samberg Goes Full Method As 'Meal Diamond' In Hellmann's Super Bowl Spot by Buzzfeed Business https://www.buzzfeed.com/business-news/andy-samberg-hellmanns-meal-diamond https://www.youtube.com/watch?v=GaejIbCmqEk 00:27:57 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:36:18 Marketing Tech and Apps ROGER: It's all about video editing: Davinci Resolve 21 – Do I want AI Aging features? https://www.blackmagicdesign.com/uk/products/davinciresolve The one vloggers are raving about: Vlog Now: https://vlognow.me/ PASCAL: It's all about video editing too! Samsung Studio https://galaxystore.samsung.com/detail/com.sec.android.app.vepreload?cntyCd=GBR built-in video editor integrated into the Gallery app for swift visual storytelling Iphone Photo App https://support.apple.com/en-gb/104968 also integrated into the photo app but you will probably want to use iMovie https://www.apple.com/in/imovie/ from Apple One to watch out, Google Vids https://workspace.google.com/intl/en_uk/products/vids/ 00:45:21 Film Marketing PAUL (2011) Directed by: Greg Mottola Written by: Simon Pegg and Nick Frost Cast: Simon Pegg, Nick Frost, Jason Bateman, Kristen Wiig, Bill Hader, Blythe Danner, Joe Lo Truglio, John Carroll Lynch, David Koechner and Sigourney Weaver. Tagline: Who's up for a close encounter? There were many sights they planned to see. This was not one of them. We look at the launch of Paul, billed in the UK as a Valentine's date movie, but did the marketing back up sentiment. We also consider the different approaches to the UK and US campaigns. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a marketing speaker and consultant who's spent his whole career helping his customers keep their marketing simple but effective. He's the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series. Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster. Every week we'll bring you the following segments. In the News. Content Spotlight This Week in History Marketing Tech and Apps Film Marketing Please subscribe and leave comments and suggestions in the usual places. Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA? Pascal Fintoni: https://pascalfintoni.com/ Roger Edwards: https://rogeredwards.co.uk/services/

Ash and Jase are the founders of one of Australia's most popular and worn labels, Sabbi. What started as two broke creatives who couldn't afford the clothes they wanted to wear has now become a brand in hundreds of thousands of wardrobes across the country. And this is the story of what it's taken to get there. If you've ever wondered what it takes to build a recognizable brand from scratch, this episode pulls back the curtain on the unsexy parts no one talks about. From packing orders in their home while juggling parenthood, to moving boxes around just to watch TV at night, to losing $10,000 on their first samples that went straight to the dump… Ash and Jase share it all. This conversation is raw and deeply inspiring. We talk about the moment that set them into a fast moving whirlwind of growth and momentum where everything changed overnight, the mental load of juggling business and a family, how they navigate online criticism and cancel culture, and the mindset that's kept them going when most people would have quit. In this episode, we dive into: Chapters 00:00:00 Meet the Founders Behind Australia's Most Recognizable Brand 00:03:48 Broke Beginnings: When Two Creatives Couldn't Afford The Clothes They Wanted To Wear 00:05:48 The Moment That Changed Everything 00:08:11 Packing Orders in "The Crack Den" 00:10:02 The Winning Formula (Spoiler: It Has Nothing To Do With a Marketing Plan) 00:17:11 Navigating Online Criticism and Cancel Culture 00:29:01 The Mental Health Mission: The Margarita Tour 00:12:32 Business Partnership as Life Partners: Making It Work 00:42:18 The $10,000 Dollar Dump Run: Learning from Failure 00:44:31 Final Words of Wisdom From Jase & Ash Together, they've created something that's so much more than a clothing brand… it's a movement of confidence, self-expression, and good vibes. If you're building something and feeling like giving up, this episode will remind you why you need to keep going. If you've ever felt like you're not enough or don't have what it takes, Jase and Ash are proof that you don't need to have it all figured out. You just need to start, stay true to yourself, and keep showing up. ——————

Hey Winner, There's a different way to approach marketing, one that doesn't start with content, algorithms, or trying to stay visible all the time. In this talk, I'm sitting down with Bryan Harris to talk about what it looks like to build your business through trust, relationships, and connection... modeled after the way Jesus reached and impacted people. We also unpack how borrowing other people's audiences can become a sustainable path to consistent clients without relying on social media. If you've been craving a more grounded, relational way to grow your business, this converesation will give you a fresh perspective and a practical starting point. Rooting for you ~ Gabe   Listen to hear: A relationship-first approach to marketing modeled after how Jesus built trust and connection How borrowing other people's audiences creates consistent client opportunities without relying on social media What it looks like to turn genuine partnerships into high-ticket clients in a way that feels natural and sustainable   Links mentioned in talk: Register (free) here: https://redhotmindset.com/gbws-register/ Swag bag: https://growwithoutsocial.com/swag-early Bryan's website: https://growthtools.com Free gift: List Match https://www.growthtools.com/listmatch/gabe-cox-01-19-26

Your Marketing Plan: From Message to Momentum Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.  Next, you'll do your marketing plan. What means of advertisement will we use to launch our product? What means of promotion? Will we use to build our product name? Who is our ideal customer? What is our message? What is our brand? What is our image? And how do we want to be perceived by the marketplace? What businesses or brands will we align ourselves with strategically in order to build our market recognition? What is our budget for marketing? What media will we use to promote ourselves? How many prospective customers do we want to generate? How many prospective customers do we need to generate in order to meet our sales goals? What are our follow up policies and procedures? What specific activities will we list on our marketing calendar in order to make sure that the proper follow-up policies and procedures will be implemented.  Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.  

Bisbee has chosen a new direction for tourism marketing, but the debate behind that decision showed the city is still working through larger questions about cost, structure, and who should shape its future image.Support the show: https://www.myheraldreview.com/site/forms/subscription_services/See omnystudio.com/listener for privacy information.

Hast du dich jemals gefragt, warum du trotz harter Arbeit, unzähligen Strategien und Expertise an eine unsichtbare Grenze stößt? Warum sich Erfolg oft so schwer anfühlt oder du das Gefühl hast, alles alleine schaffen zu müssen? Die Antwort liegt oft nicht in deinem Marketing-Plan, sondern in deiner DNA und der Geschichte deiner Vorfahren. In dieser Folge spreche ich mit der Ärztin und Heilkünstlerin Dr. Ilona Schönwald über ein Thema, das in der Business-Welt viel zu selten beleuchtet wird: Vererbtes Kriegstrauma und seine Auswirkungen auf Fülle, Geld und Erfolg. Wir tauchen tief ein in die Welt der seelischen Rückverbindung und klären, warum die „Wunde des Schweigens“ unserer Vorfahren heute noch dein Money Mindset blockiert. In der heutigen Folge erfährst du: - Die unsichtbare Last der Geschichte: Warum Kriegstraumata über Generationen vererbt werden und was das „kollektive Schweigen“ mit deiner heutigen Fähigkeit zu empfangen zu tun hat. - Loyalitätskonflikte im Business: Wie die unbewusste Treue zu deinen Ahnen (die Entbehrung und Flucht erlebt haben) deinen finanziellen Erfolg sabotieren kann – und warum du dich unbewusst „klein hältst“, um dazuzugehören. - Aufzählungs-TextFülle durch Verkörperung: Warum Manifestieren „oberhalb des Zwerchfells“ nicht funktioniert und wie du durch die Heilung deiner Wurzeln in eine echte, verkörperte Fülle gelangst. - Epigenetik & Heilung: Die wissenschaftliche Seite der Ahnenarbeit – wie biochemische Marker Stress übertragen und wie du diese durch Heilarbeit wieder transformieren kannst. Diese Episode ist ein Weckruf für alle Frauen, die spüren, dass da noch „mehr“ ist, aber den Schlüssel bisher im Außen gesucht haben. Erkenne, dass deine Ahnen nicht nur Lasten, sondern auch eine immense Kraftquelle sein können, wenn du bereit bist, hinzusehen.

Podcasting may be the most underutilized business development tool in the AEC industry right now.Tom Schwab, CEO and Founder of Interview Valet, is joining Katie Cash to explain why they believe podcast marketing deserves a real seat at the table in every AEC firm's growth strategy. Podcasting goes far beyond content creation; it's a strategic driver for relationships, reputation, and revenue. From podcast guesting to launching your own show, Katie and Tom discuss how architects, engineers, and construction professionals can build trust, deepen client relationships, and improve visibility in both traditional and AI-driven search.Podcast interviews can be used to influence decision makers, strengthen trust, and create evergreen marketing assets.  Katie and Tom even break down the realistic expectations around time, ROI, and how to align podcasting efforts with real business outcomes.Podcast marketing is no longer just for consumer brands. For AEC firms ready to grow their reputation, strengthen relationships, and drive revenue, the microphone may be the most strategic tool in your marketing mix.Connect with Tom Schwab, CEO & Founder, Interview Valet:https://interviewvalet.com/aecConnect with Katie:  https://smartegies.com/Grab Judy Sparks' new book, The Modern AEC Marketer: How the Next Generation Will Lead the Industry Forward:  https://a.co/d/0hNpFy1G Rate, Review, & Follow on Apple Podcasts:We hope you're finding value in our AEC Marketing For Principals.  Your feedback is important to us and we'd love to hear from you. Here's how you can help.  Scroll to the bottom, rate our podcast with five stars, and select “Write a Review.”  Let us know what you found most helpful from this episode!  And if you haven't done so already, give the podcast a follow, and you'll be notified when new episodes come out.

This is the year creators stop marketing reactively and start creating intentionally.No more scattered content.No more random promotions.No more creating without a clear path for growth.This is the year of strategy.Structure.Systems.Simplicity.Scale.In this episode, I'm breaking down how to create a Marketing Plan that helps you grow your audience, increase your visibility, and create more impact, influence, and income as a creator and CEO.Because we're no longer just creating content.We're creating offers.We're creating funnels.We're creating ecosystems.We're creating brands that convert.Inside this episode, I break down:1️⃣ Marketing objectives, goals + execution2️⃣ Strategy, structure + systems for scalable growth3️⃣ One core offer + one funnel focus4️⃣ Freebies, add-ons, upsells + payment plans5️⃣ B2B2C marketing + long-term brand partnerships6️⃣ AI + automation for engagement and conversions7️⃣ SEO, blogs + email to drive traffic8️⃣ Tech + tools like ClickUp, Notion, Kajabi, HoneyBook + ManyChat9️⃣ Repurposing content across platforms with ease

Resource to include in the show notes:12 Week Year Planning Documents: https://docs.google.com/document/d/1mdUFuMyzS7u8vuWGka94dDKOE7vQfikIIrzqGP8IunE/edit?usp=sharing

Marketing is one of the most confusing areas for many small business owners. While sales may come naturally, deciding how much to invest in marketing and where to allocate those dollars often feels unclear.This episode kicks off a three-part series focused on helping business owners build a clearer marketing foundation. In part one, Bradley Hamner breaks down what a marketing plan actually is and how to build one in a simple, practical way. He explains how to determine your marketing budget based on revenue targets, why your budget should inform your strategy, and how to think about allocating dollars across different marketing channels.This conversation focuses on bringing clarity to marketing decisions. How much should you invest in marketing? Should you prioritize direct response or branding? And how do you create a plan that supports growth without overcomplicating the process? If you want a straightforward framework for building your marketing plan, this episode is for you.Visit https://workshop.blueprintos.com to register for the upcoming Above The Business workshop.Thanks to our sponsorsCoach P ConsultingCoach P found great success as an insurance agent and agency owner, leading a large and stable team of top-performing professionals. Today, he shares the systems, delegation strategies, and specialization methods he developed along the way. Gain access to weekly training calls and mentoring at:https://coachpconsulting.comBe sure to mention you heard about it on the Above The Business Podcast.Autopilot RecruitingAutopilot Recruiting helps small business owners solve staffing challenges by taking the stress out of hiring. Their dedicated recruiters work on your behalf every business day. They optimize your applicant tracking system, post job listings, and source candidates through social media and local communities.With their continuous recruiting approach, you can save time, reduce hiring costs, and receive pre-screened candidates without paying hiring fees or commissions.https://www.autopilotrecruiting.comMention Above The Business Podcast when you reach out.Direct ClicksDirect Clicks specializes in digital marketing solutions designed for business owners who want measurable results. Their team supports companies through paid advertising, SEO, and strategic marketing systems that help generate consistent leads.Exclusive offer for listeners:https://directclicksinc.com/abovethebusinessGet a free marketing campaign audit where their team reviews your website, SEO, content, social media, and paid advertising, then provides actionable recommendations. If you partner with them, all setup fees will be waived.About Above The BusinessAbove The Business is hosted by Bradley Hamner, founder of BlueprintOS, and focuses on helping small business owners transition from Rainmaker to Architect by building systems, teams, and operations that scale without their constant involvement.

Be honest with yourself for a second. When was the last time you sat down at the very start of a month and knew, before the first week even hit, exactly what you were going to blog, what Instagram content was coming from that blog, and what you were emailing your list? Not reacting to a slow week. Not panic posting because inquiries dried up. Just a plan, a real one. If that question made you squirm a little, this episode is for you. In Episode 226, I'm spilling the tea with content marketing strategist Kara Duncan of The Kara Report, and we are breaking down why strategic SEO blogging is the marketing foundation most family photographers are skipping, and how one blog post can fuel your entire week of content across Instagram and email.I'm sitting down with Kara Duncan, the founder of The Kara Report, where she does content marketing, specifically Pinterest and blogging, for service-based businesses, mostly photographers. Full transparency: Kara writes the blog posts for my photography business. When I knew I needed to record a blogging episode built for family photographers, she was my first call. We also have a pretty big announcement at the end of this one, so make sure you listen all the way through!What you'll learn in this episode (hint: it's beefy!)Why those old-school session recap blogs with 50 to 80 images are working against you in 2026What "keyword intent" actually means and why chasing big money keywords on your blog is not the moveThe stat that stopped me in my tracks about blogging, page one, and how long it actually takes (72.9%, and yes, I said what I said)How to turn one single SEO blog post into your Instagram content AND your email for the week without starting from scratch every timeAND SO MUCH MORE!!!!Resources & Links Mentioned In This Episode▸ Read the full blog post that goes with this episode (that way, you get all the links mentioned): https://systemsandworkflowmagic.com/seo-blogging-strategy-family-photographers/▸ The Family Photographer's Marketing Society: https://systemsandworkflowmagic.com/the-family-photographers-marketing-society▸ Grab the FREE 2026 Family Photographers Marketing Trends Report: https://systemsandworkflowmagic.com/family-photography-marketing-trends▸ Apply HERE to work with us to be your marketers for your family photography business!Connect with Kara Duncan

Software startup InsightSquared had recently hit $2 million in revenue and secured an $8 million round of venture capital. However, the founders disagreed on the path ahead, specifically on the sales and marketing plan. Should they focus on a sales-centric approach to growth or a marketing-centric one? Which strategy was optimal for their venture's next phase of growth? Harvard Business School Senior Lecturer Mark Roberge joins Brian Kenny to discuss the case, “InsightSquared: Developing the Sales and Marketing Plan” and ideas related to his new book, The Science of Scaling.

Send a textTurn your expertise into income after 50.  Retirement looks different now. With more women exploring second acts - whether driven by economic shifts, changing timelines, or simply a desire for more - many are asking: Where do I start? The answer may already be in you.In this episode of the Ageless Glamour Girls™ Podcast, we explore how seasoned professionals can reposition decades of experience into authority, income, and impact.  Roz Miller-Choice, founder of The Expert Maker® and author of Know It. Share It. Profit., joins us to discuss:• Why experience may be your greatest untapped asset • Moving from employee thinking to expert positioning • Mindset shifts required to monetize what you know • Why your expertise was never meant to be a best-kept secretIf you're navigating midlife reinvention, career repositioning, or building income after 50, this conversation is for you. Cheers to healthy aging and joyful living, Luvvies!ABOUT OUR GUEST:  Roz Miller-Choice - The Expert Maker® is a personal brand strategist, TEDx speaker, author, and award-winning TV host who helps professionals turn knowledge into credible, profitable brands — earning her the name The Expert Maker®.  A former TV anchor, reporter, and producer with CNN, CBS, NBC, and FOX, Roz combines decades of media experience with entrepreneurship training from Cornell University and Harvard Business School. She is the author of the upcoming book Know It. Share It. Profit.: The 3-Step Branding and Marketing Plan to Turn Your Expertise into Profit and leads a creative team that helps experts build visible, authority-driven brands.Her television series The Expert Maker TV is a winner of the 43rd Annual Telly Awards for branding excellence.                                Guest Links:   Pre-Order Book: https://ksp-book.com/Course: knowitshareitprofit.com TEDx Talk: https://youtu.be/fWcK5itKSSYSpecial thanks to our sponsor, Bricker Labs - makers of Liquid Vitamin B12 Blast and Folic Acid, supporting energy and focus in this season. Visit BrickerLabs.com and use our AGG savings code: AGG10. These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.Support the showSupport Ageless Glamour Girls™: www.agelessglamourgirls.com www.linkedin.com/in/marqueetacurtishaynes https://www.shopltk.com/explore/AgelessGlamourGirls https://www.youtube.com/@agelessglamourgirls Instagram @agelessglamourgirls Facebook: https://www.facebook.com/agelessglamourgirls Private (AGG) FB Group: The Ageless Café: https://www.facebook.com/groups/theagelesscafe TikTok: @agelessglamourgirls Podcast Producers: Ageless Glamour Girls™ and Purple Tulip Media, LLC

WSJM Afternoon News for 03-04-26See omnystudio.com/listener for privacy information.

 Ever wonder what advice Rich would give you if you asked him, "Hey Rich, what marketing activities should we engage in?" Well, that's exactly what one of Level 10's clients asked him, and you know Rich–the man likes to talk. Lucky for us, he always has something worth listening to. We're going to pick this conversation up when they're talking about targeted direct mail, then they're going to cover, well, not EVERYTHING… but pretty darn close.

In January 2026, a CMO at a six billion dollar software company scrapped his entire year's marketing plan only two weeks into the year. AI agents made it obsolete. Stephanie Postles, CEO of Mission.org, and Lacey Peace, VP of Content, explain in plain English what AI agents are, why they are fundamentally different from the automations marketing teams rely on today, and what this shift means for marketing jobs, team structure, and the skills that will matter most going forward. If you have confused AI agents with automation or wondered whether your role is safe, this episode gives a direct answer. Chapters (00:00) Introduction (01:51) The CMO Who Scrapped His 2026 Marketing Plan in January (03:23) What Triggered This, and Why It Happened in Two Weeks (06:30) What Is an AI Agent? (Plain English Definition) (09:15) AI Agents vs. Automation: The Key Difference (10:53) The Mindset Shift Required to Use AI Agents Effectively (13:19) What Happens to Marketers in Execution Roles (16:38) How Automation Reshaped Marketing Jobs Before (17:40) Do Marketers Need to Understand AI Internals (29:01) Is AI Coming for Marketing Jobs, The Honest Answer (30:05) What Marketers Should Do Right Now (37:28) Recap and What Is Coming Next ----Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

If you've ever whispered to the universe, "pls can I just have… a handful of dreamy, aligned enquiries this week?" and then refreshed your Instagram insights like it's the stock market… this episode is for you. Because wellness business owners are a very specific breed. We're intuitive. We're values-led. We work with real humans who are going through real stuff. And because of that, a lot of the generic marketing advice out there makes us recoil. It feels forced. Performative. A bit… "hi hun, wanna triple your income in 7 days?" (Absolutely not.) So instead, we swing the other way. We post when we feel inspired. We wait for the nudge. We follow the vibe. And we cross our fingers that this reel, this email, this post will be the one that magically brings the enquiries in. That's what I'm calling hope-based marketing. It looks aligned, but it creates chaos. It keeps you in reactive mode. It makes you panic when engagement dips and you feel like you've "lost your spark." It's the marketing equivalent of trying to drive a car by manifesting petrol. In this episode, I'm breaking down what it looks like to move out of hope and into something calmer, steadier, and far more predictable without turning into a sales robot. We talk about why engagement is not a reliable indicator of business growth (your nervous system thinks it is, but it isn't). Why you're probably making decisions way too quickly based on 24-hour metrics. Why "organic only" can become a weird badge of honour that quietly keeps you stuck. And why the goal isn't to post more, grind harder, or blame the algorithm… it's to build systems that keep your business ticking along even when life is doing what life does best: chucking nonsense at you at the worst possible time. You'll also hear me share how I want you to think more like a CEO, less like a stressed-out practitioner who's constantly trying to fix the month in real time. We go into what strategic marketing actually looks like in practice: planning in cycles, warming your audience up properly, using data that matters (enquiries, clicks, conversions… not "someone I went to school with saved my post"), and focusing on calm growth that doesn't fry your brain. Basically: you can absolutely have alignment and strategy. You don't have to choose. And if you've ever felt like you're "doing all the things" but it still feels unstable, this will likely be the episode that makes something click. The Calm Ads Method The Simple £5 – £10 a Day Strategy to Get More Enquiries in Your Wellness Business If you've ever boosted a post, spent £30… and got two likes and your auntie commenting "Love this!" - this is for you. If you're brilliant at what you do but tired of relying on organic reach, algorithm moods, and hope-based marketing… This free masterclass will show you how to run simple, strategic ads that feel calm, ethical and actually lead to enquiries - without huge budgets or tech overwhelm. Thursday 12 March @ 12pm UK Time Grab your spot here

Most businesses think a video marketing plan is a 12-month content calendar. IT IS NOT. A real video marketing plan is about removing friction in your business, shortening sales cycles, and helping prospects decide faster. In this episode, Chris Schwager breaks down what a strategic video marketing plan actually looks like and why most businesses confuse brainstorming with strategy. If you are using video for business but still repeating the same conversations, answering the same objections, or struggling with clarity, your video marketing strategy may be missing the point. This episode will help you shift from content output to business infrastructure. Ready to stop winging it on video? Book a call and discover how the Complete Video Success System helps professionals show up like the expert they are. Book a Call Desktop Studio – Set up once. Create studio-quality videos with zero tech stress. Video Coaching – Group sessions via the Video Confidence Collective or 1on1 Accelerator Mentorship. Success Stories – See how others are building trust, leads, and authority on camera. Connect with Chris on LinkedIn

Two weeks ago, I missed a podcast episode, my email newsletter, and my social media posts. For the first time in years. And I felt awful about it. In this episode, I'm talking about what happens when life interrupts your marketing rhythm. The guilt. The doubt gremlin. The pressure we put on ourselves to always show up perfectly. And most importantly, what to actually do when you're ready to come back. This isn't about hustle. It's about capacity. It's about being human. And it's about rebuilding momentum in a way that feels doable. In this episode of the podcast, I talk about: Why falling off rhythm is part of the process How to reboot your content without shame Smart ways to repurpose instead of starting from scratch Why conversation can replace content How to choose one platform when you're overwhelmed What not to do when you're re-emerging …And More!   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside    Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/396  

Text the Wedding Planning HotlineShort-form content can either support your wedding planner marketing plan or slowly drain your energy if it's being used without intention.In this episode of The Planner's Edit, Desirée Adams breaks down the strategic role of short-form content inside a larger marketing ecosystem. From Instagram reels and carousels to testimonials and personal visibility, she shares exactly how she uses short-form content in her own wedding planning business to reinforce trust, nurture relationships, and stay top of mind, without relying only on trends.If you've ever wondered whether your content is actually working for your business, or how short-form fits alongside blogs, podcasts, and email, this episode will help you see it differently.Join the waitlist for Desirée's mentorship and coaching program at desireeadams.co/education.Links Mentioned in the EpisodeFind the Full Shownotes HereWork with Desiree for business coaching and mentorship

Fast growth is something we're genuinely excited about on our ranch. This winter, a stretch of unusually mild weather reduced maintenance energy demands, allowing our weaned goat kids to put more of what they were eating toward growth instead of staying warm. As a result, they're running 15–20 pounds ahead of where we'd normally expect them to be this time of year. In this episode, I walk through how that weather-driven growth changed our winter feeding plan. I explain how we recalculated hay needs, what a 30–44% increase in feed demand looks like in real terms, and how we adjusted our marketing plan to match what the goats were actually doing instead of forcing the original timeline. I share what we noticed early, how we ran the feed calculations, and why additional weight matters so much during winter feeding. I break down dry matter versus as-fed hay, how waste factors into real-world feeding systems, and why those details add up quickly when you're feeding a large group of goats. You'll also hear how we evaluated our options, why buying more hay didn't pencil out, and why selling earlier than planned was the most responsible decision given our feed inventory and the current market. This episode is a real ranch example of adjusting plans early, before a good situation turns into a costly one. If you're feeding goats through winter and trying to balance growth, hay supply, and marketing decisions, this episode will help you think through those trade-offs with clarity instead of guesswork. In This Episode, I Cover: A ranch update and how winter breeding conditions affect management decisions How mild winter weather shifted energy use and increased growth in weaned goat kids Why faster growth directly increases winter feed requirements Calculating feed intake based on body weight Converting dry matter intake to as-fed hay requirements Accounting for hay waste in winter feeding systems How increased growth led to a 30–44% increase in hay consumption Evaluating winter feeding options: buy more hay or sell early Why return on investment matters when feed requirements increase How predictable goat markets factor into winter marketing plans When adjusting a plan early is better than sticking to the original one Key Takeaways: Mild winter weather can significantly increase growth rates in young goats Faster growth increases winter feed needs more than most people expect Winter feeding decisions should be based on math, not assumptions Hay inventory creates real limits on how long animals can be retained Selling early can be a proactive, responsible management decision Mentioned Episodes: 28 | Winter Feed for Livestock: Calculate How Much Hay You Need and a Strategy to Save Money Related Episodes: 35 | Winter Hay Feeding Evaluation: Meeting Nutritional Requirements of Goats and Reducing Hay Waste 78 | Winter Grazing: Low Cost, Regenerative Strategies for Goats and Other Livestock 71 | Livestock Management Decisions and Why We Are Selling Part of Our Goat Herd All the Best, Millie Resources & Links: Leave a review on Apple Podcasts + grab the free Kidding Due Date Chart: https://www.getgoatwise.com/kidding-chart Get Dry Creek meat: https://drycreekheritagemeats.com Join my insider email list: https://www.getgoatwise.com/insider Join the free community: https://www.getgoatwise.com/community Email me: millie@drycreekpastures.com See ranch life on Instagram: https://www.instagram.com/drycreekpastures/ Disclaimer: The information shared in this episode is for educational purposes only and should not be considered veterinary advice. Always consult a licensed veterinarian for animal health guidance.

If your marketing only kicks in once flowers are blooming, it's no wonder spring feels rushed and unpredictable! In this episode, Jenny Marks walks through how winter can become your most powerful demand-building season. By planning ahead, creating consistent touchpoints, and building anticipation before the first stem is cut, you can shorten buying decisions and head into the growing season with confidence instead of panic. This episode is a practical roadmap for flower farmers who want sustainable farm business growth, stronger customer trust, and predictable income without scrambling mid season. Winter is where profitable flower farming really starts!We're currently hiring for our farm team! Apply at www.trademarksflowers.com/careers Did you enjoy this episode? Please leave a review on Apple or Spotify. Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com ​

Host Michael Smith sits down with producer and Alabama Beef Checkoff Council member Bill Walding, along with guest Bailey Watson, to discuss the Alabama Beef Checkoff—how it works, how funds are allocated across programs, and the goals of the 2026 marketing plan. This episode covers 2026 priorities and budget adjustments, consumer outreach efforts (including digital and e-commerce advertising), youth programs, producer-focused initiatives, and research investments—highlighting the long-term value of checkoff investments. To view the 2026 Alabama Beef Checkoff Marketing Plan, visit BamaBeef.org/Checkoff.

Ari Paparo and Eric Franchi break down the biggest themes coming out of CES and across ad tech. Ari speaks with Mike Khristo, CEO of Layers, about turning code directly into customers, automating marketing for developers, and how vibe coding is enabling a new wave of profitable niche apps. Ari and Eric then cover AI-powered ad platforms, agentic buying and selling, and major industry announcements from Walmart, Viant, Reddit, Amazon, and The Trade Desk. Takeaways Layers automates marketing for developers who lack marketing skills. Vibe coding allows non-professionals to create viable apps. AI tools are improving the quality of code produced by non-developers. Organic growth is becoming increasingly important for app distribution. App Store Optimization is crucial for visibility in app stores. TikTok and Meta are key platforms for app marketing. Non-technical individuals can successfully build and market apps. The rise of niche apps is creating new opportunities in the market. Developers can focus on building features rather than marketing. The future of app development is empowering individuals to create without needing extensive technical backgrounds. Chapters 00:00 Intro and CES check-in 02:05 Upcoming interviews and announcements 04:00 MADDB product update 05:26 Interview begins: Mike Khristo, CEO of Layers 10:10 Vibe coding and production-quality apps 15:02 App growth channels: Meta, Apple Search Ads, and ASO 17:58 Managed UGC and creator scale 25:20 News of the Week begins 29:34 Amazon DSP and Reddit automation (“Max” modes) 31:06 Viant Lattice Brain and outcomes-based buying 37:27 Agentic advertising and IAB roadmap 46:59 Closing and Marketecture Live reminder Learn more about your ad choices. Visit megaphone.fm/adchoices

Send us a textIn this episode, Sylvia Garibaldi breaks down why marketing plans for law firms and mediation practices consistently fail by February, and more importantly, how to design a 2026 marketing plan that actually survives real-world conditions—busy calendars, emotional client work, court deadlines, and unpredictable weeks. This is not an episode about doing more marketing. It is about understanding why good plans collapse under pressure, and how to build a simple, realistic marketing structure that continues working when things get busy.  If you are a lawyer, mediator, or divorce professional who wants consistent inquiries, referrals, and visibility—without chasing every new tactic—this episode is for you!What you'll learn:01:43 Reflecting on Last Year's Success02:43 Why Marketing Plans Fail by February04:37 Emotional Overrides and Marketing Collapse08:13 Outcome vs. Behavior-Based Plans12:08 The Pitfalls of Doing Too Much15:42 Designing Resilient Marketing Plans19:35 Marketing as a Non-Optional Activity23:48 Building a Sustainable Marketing Plan for 2026Resources:Feeling stuck about how to grow your practice, book a free strategy call here.#104 How Law & Mediation Practices Can Get More Clients in 2026Rate, Review, & Follow on Apple Podcasts"Love listening and learning from the Serve First, Sell Later Marketing Podcast” If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Want more insights like this? Sign up for our newsletter. Sign up for our free LinkedIn newsletter on marketing your professional practice Connect with me on linkedin Join our online community Subscribe to my youtube channel

FREE Master Class: The Farm Marketing Fix Sign Up HERE Are you running your farm business without knowing your numbers? In this episode, we dive into the essential metrics that separate profitable farms from struggling ones—and why tracking them is non-negotiable for growth. This is part three of the year-end business planning series designed to help direct-to-consumer farmers build their 2026 marketing plan. The core message: what you don't track, you can't improve. Key numbers covered in this episode: Weekly customer count: How many customers do you serve per week across all sales channels (farm store, farmers market, online, deliveries)? Customer growth: How many new customers did you gain this year compared to last? Email list size: Your subscriber count one year ago versus today—and why email marketing software is legally required for sales emails Email metrics: Open rates, click rates, and why you shouldn't judge these numbers negatively Ad returns: If you're running Facebook or Instagram ads, what's your dollar return on investment? Gross sales and expenses: Total farm income minus all costs, including what you pay yourself The episode also addresses common mindset blocks around tracking numbers and emphasizes that building a profitable farm requires equal time on business skills as on physical farm work. Small-acreage farmers can absolutely achieve strong profits when they master these fundamentals. A free two-day training called "The Farm Marketing Fix" is coming January 19-20, with live feedback on marketing materials and strategies for profitability. Click HERE and Let's Meet! Chat with us to see if Farm Marketing Mastery can break you out of marketing misery.

This Christmas, we're delivering a special edition of Dirt Bags University—packed with everything you need to build a stellar 2026 marketing plan.Book a free strategy call with Phaser Marketing (775) DIRT-BAG :https://calendly.com/d/cm59-rf4-hgq/investing-in-a-new-construction-website?month=2025-05Huge Thanks to our sponsors:Charlie Huff - Need a certificate of insurance? Done. Adding a new piece of equipment to the fleet? Consider it handled. Got an audit breathing down your neck? Charlie's already on it. This is full-service insurance from people who care and understand—and it shows. Whether you're a one-crew start-up or managing a multi-state operation, Charlie makes sure you're covered right the first time so you can focus on growing, hiring, and hauling. Call (435) 764-4833 or visit https://trupointco.com/Eljen - Revolutionizing Onsite Wastewater ManagementBacked by decades of engineering expertise, the Eljen GSF® A42 system uses a layered approach combining geotextile fabric and a plastic core to optimize effluent treatment. This modular leachfield design increases filtration efficiency, reduces the required installation footprint, and protects soil absorption capacity for the long term. Especially effective in space-constrained or environmentally sensitive areas, it offers a reliable, sustainable upgrade to traditional septic systems.Learn more at: eljen.comSludgeHammer - Enhancing Septic System Performance with Advanced MicrobiologyBy introducing a proprietary blend of live bacteria into existing septic tanks, SludgeHammer systems biologically transform waste processing. This method restores failing leach fields, reduces sludge buildup, and supports environmentally friendly water recyclingwithout the need for major system overhauls. Certified for performance and scalability, the solution is ideal for homes, businesses, and larger-scale applications.Discover the details at: sludgehammer.netThanks for listening!

It's time to leverage the power of public speaking for your business and career? In this episode, we're diving deep into why speaking events needs to be a major part of your marketing game plan for this year. There's no "badge of honor" for grinding it out with old-school hard sell tactics when you could be getting in front of your ideal crowd and making real connections.I'm challenging you to make speaking a top priority for the next 2-3 months and see how it can blow up your business in the best way possible. We're talking actionable strategies for building relationships with meeting planners, landing speaking opportunities, and getting re-booked again and again by tapping into your existing fan base.Check out what you'll learn:Why public speaking is an absolute must for laser-focused marketing that gets you in front of the people who can hire youHow to maximize every speaking opportunity for more business, more leads, more clientsInsider secrets for finding speaking gigs, building connections with meetup organizers, and getting re-bookedSpeaking helps you share your brilliance through speaking, position yourself as the go-to authority people want to work with. ***Listen to the Public Speaking Monetization podcast on Apple or SpotifyLinks and resources mentioned in this episode:If you're looking for support to grow your personal brand and communicate with confidence schedule a call to explore options to work together.Listen to the Public Speaking Monetization podcast on Apple or SpotifyNewsletter: https://speakandstandout.com/bid-newsletterInstagram: @laurieann.murabitoLinkedIN: https://www.linkedin.com/in/laurie-ann-murabitoClick and read more into over on my website.

19 Minutes PodcastIn this episode of The Ag View Pitch, we sit down with Jarod Creed to break down why today's grain markets are forcing farmers to rethink everything they know about marketing. Corn demand remains historically strong, soybeans are shifting toward domestic crush, and South American weather risks loom in the background, but the real story is how farm programs, crop insurance, and recent policy changes have completely altered the revenue equation.We dive into why a board rally can actually reduce total farm revenue, how ARC and PLC payments factor into real-world marketing decisions, and why the biggest risk for many producers right now is not lower prices, but higher ones. This conversation also tackles basis management, cash flow pressures, lender conversations, and why volatility, not straight-line rallies, may be the most profitable environment for farmers over the next 18–24 months.

In this episode, we outline what worked well for MSPs in different markets in 2025, what we learned this year, and recommendations to help you crush it in 2026!Start the year off right equipped with the best MSP Marketing Content in the world: campers.msp-camp.com

Holiday season means it's time to plan your 2026 marketing strategy. In this episode, Chris Moore shows painting contractors how to calculate their true lead needs and turn those numbers into a focused marketing plan. He breaks down the three essential buckets of marketing—organic/referral, digital, and neighborhood—and how each one supports your sales goals. With strategies for everything from LSAs to social media to door hangers, you'll learn how to build a plan that's intentional instead of random. If you're tired of guessing at marketing, this episode gives you a clear roadmap for the year ahead.Need help creating a comprehensive marketing plan for the year? Schedule a free business analysis meeting with us at www.elitebusinessadvisors.com!

Big reminder, friend: if I were your marketing advisor for your family photography business, I would absolutely have you working on your February Valentine's mini sessions in December—yes, while everyone else is still wrapping gifts and closing out their holiday minis.This episode (originally recorded as a YouTube video and repurposed as a podcast) walks you through how to think like a marketer, map out a simple mini-session offer for couples or kids, and align your systems, content, and email marketing before the new year begins.Whether you're a family photographer who loves minis or you're just curious about adding a seasonal cash-injection to your year, this episode will help you:Decide how to position your Valentine's minis (kids, couples, or both)Choose simple, on-brand themes and props your clients can easily say yes toPlan locations, timelines, and logistics now so you're not scrambling in late JanuaryUse Instagram + your blog as top-of-funnel marketing for your minisSet up email segments and nurture using Flodesk (or your ESP of choice)Use your CRM (like Dubsado) to automate booking, communication, and remindersTurn Valentine's minis into an annual, repeatable revenue streamResources & Links Mentioned In This Episode▸ Read the full blog post that goes with this episode (that way, you get all the links mentioned): https://systemsandworkflowmagic.com/valentines-mini-sessions-family-photographers/▸ Get 25% OFF on Flodesk here: https://flodesk.com/c/DOLLYDELONGEDUCATION▸ Join the Family Photographer's Marketing Society: https://systemsandworkflowmagic.com/the-family-photographers-marketing-society▸ Get 30% OFF on Dubsado here: https://www.dubsado.com/?c=dollydelongeducation▸ Free Dubsado Mini Session Roadmap: https://systemsandworkflowmagic.com/the-dubsado-mini-session-roadmap-opt-inConnect with Dolly DeLong Education

Send us a text2026 is shaping up to be the year things finally settle, but that doesn't mean marketing gets easier.In this Maven Monday episode, Brandon and Caleb break down what they're seeing on the front lines of annual planning season and why the way you build your 2026 marketing plan matters more than ever.Costs are higher, customers are more selective, and attention is harder to earn—but the businesses that plan correctly now will have a massive advantage.This isn't about chasing trends or reinventing everything. It's about knowing what to keep, what to adjust, and where smart companies are quietly doubling down while others hesitate.If you want a marketing plan that's steady, realistic, and built to win in a more disciplined market, this episode sets the table.We'll be back every Monday answering real-life marketing questions, because marketers who can't teach you why are just a fancy lie.#SmallBusiness #Entrepreneur #MarketingTips #BusinessGrowth #MarketingStrategy #DigitalMarketing #BrandBuilding #BusinessAdvice #EntrepreneurLife #MarketingPodcast #Advertising #ContentMarketing #Leadership #2026Goals #GrowYourBusinessOur Website: https://frankandmaven.com/Instagram: https://www.instagram.com/frankandmavenmarketing/TikTok: https://www.tiktok.com/@frankandmavenLinkedIn: https://www.linkedin.com/company/frank-and-maven/Host: Brandon WelchCo-Host: Caleb AgeeExecutive Producer: Carter BreauxAudio/Video Producer: Nate the Camera GuyDo you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com! Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

If your marketing plan is basically “try harder,” then pull up a chair. Kimberley and strategist Daniela Furtado lay out a no-nonsense, 12-month plan that finally puts an end to random posting and wishful thinking. They tackle the real stuff—niching with intention, setting goals you can actually hit, using Google Maps to your advantage, tightening up your website, and turning case studies into client magnets. This is the clarity you've been craving: a marketing roadmap that cuts the noise and tells you exactly what to do, when to do it, and what to ignore. IN THIS EPISODE WE LEARN: - Why most marketing plans fail after 3.7 months—and how to fix it. - How to analyze your past clients to find your most profitable niche. - The easiest way to boost visibility with Google Maps reviews. - How to design a service page that Google actually ranks. - Why case studies are your secret weapon for better clients. - What to focus on each month for steady growth. - How to forecast your marketing like a CEO—not a guesser.

It's separation season!!! Here's an exact plan for December from marketing expert for run coaches Nicole Dobransky to gain new athletes in your run coaching business in January. Covered in this episode:Why you should not wait til January to increase your marketing efforts. What the focus of your marketing needs to be in December. What kind of social media posts/reels to do in December. 4 emails to send in December that will help you get clients in January. Need more step-by-step guidance like this? Join the Runner Rising Academy before December 17th to join the BONUS 2026 run coach business planning call. https://runnerrising.com/runner-rising-academy-group-program/

What if one tiny, consistent action completely changed how your business grows next year? In today's episode, I'm sharing how a quiet $5/day ad can do more for your 2026 visibility, confidence, and momentum than any "perfect" piece of organic content. No pressure or overwhelm; just something small that compounds in a big way. This Week on the Get Paid Podcast: Why small, steady ads build more momentum than big, stressful campaigns How ads keep growing your audience even on the days you can't What low-cost ads quietly reveal about your offer long before launch The subtle way ads expand your visibility without burning you out Mentioned in this episode: Absolute FB Ads 1,000 New Leads: Explode Your Audience with Easy Button Ads (Live Class – Dec 8) Now it's time to GET PAID. Thanks for tuning into the Get Paid Podcast! If you enjoyed today's episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it's time to go get yourself paid.  

Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreMost marketers are told: “Tie your plan to revenue.” But how?In this fast-paced live episode, Sam Kuehnle (VP of Marketing at Loxo) breaks down a practical, no-fluff process for building a marketing plan that earns buy-in from leadership, aligns with sales, and actually hits targets.No vanity metrics. No fake forecasts. Just real talk on what's working, what's not — and how to plan smarter.In this episode, you'll learn:How to calculate marketing's share of company revenue goalsWhat “bottoms-up” and “top-down” planning really look likeWhy most funnels leak at the demo-to-meeting stageHow to avoid wasting budget on channels you haven't proven yetThe spreadsheet Sam uses to model all of thisThis is your playbook if you're tired of MQL theater and want to lead with strategy, not guesswork.

Watch the full episode on our YouTube channel: youtube.com/@mreapodcastWhat would your business look like if 3,000 people showed up to your client event?  In this episode, we sit down with Danny Baron, the Cincinnati agent who turned community generosity into a 200+ unit, referral-fueled machine. Danny reveals the exact marketing system that took him from $0 year to hosting stadium-sized events that make his brand unforgettable.Danny shows us how dedicating 10% of revenue to marketing transformed his business. He shares why he hired two full-time media pros, how his March Madness giveaways generated thousands of organic followers, and what it takes to host client events that attract 2,000-3,000 people at a time. From launch parties to Cincinnati Reds games, Danny proves that generosity and consistency compound into massive referral growth.We break down his full playbook: pre-event marketing, day-of execution, and intentional follow-up. Danny's approach is simple: Make people feel seen, deliver real value, and stay top of mind all year long. If you want to build a brand your market can't ignore, this is the blueprint.Resources:Millionaire Real Estate Agent Podcast NotesMAPS CoachingThe Seven Levels of Communication by Michael J. MaherOrder the Millionaire Real Estate Agent Playbook | Volume 3Connect with Jason:LinkedInProduced by NOVAThis podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.WARNING: You must comply with the TCPA and all federal, state, and local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer, artificial voice, or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.

Planning your 2026 marketing does not have to feel overwhelming.In this episode, Danielle R. Harris walks you through five simple questions that will help you create a 2026 marketing plan you can actually stick to. These questions will give you clarity on what worked this year, why things did not go the way you expected, and what you need to focus on for real results in 2026.Download the guide with the questionsInside the episode, you will learn:How to identify what worked in your marketing in 2025How to understand why your old plans didn't workHow to choose goals that you'll want to hitHow to build momentum so you keep going after your goalsThis episode will help you form the foundation of a marketing plan you can follow through on. No complicated strategy. No unrealistic expectations. Just a clear path for building a stronger and more sustainable marketing rhythm in 2026.Download the free editable 2026 Planning Guide that walks you through each question so you can map out your goals and get started today.Download the 2026 Planning GuideIf you want help turning your 2026 plan into action, Danielle can support you in building a plan you can actually follow. Book a 90-minute Momentum Call and start working on your 2026 goals today. Follow on Instagram at @Danielle.R.Harris.

Here's how I recommend approaching marketing at the end of the year and going into next. Be sure to check out my YouTube video coming out on exactly how to run a social media giveaway coming out November 25th.-----Hosted by Derek VidellLearn How to Run Profitable Facebook Ads Yourself: socialbamboo.com/30 (free call) social bamboo.com/5roas (free course) socialbamboo.com/dwy (paid program) I have DWY and DFY Meta Ads services available. Book a free call to start. Build a Perfectly Trained AI Chatbot: https://pro-bots.ai/trial (free course + 14 day software trial)Instagram | YouTube | SocialBamboo.com

Kris Lindahl, a three-time bestselling author and CEO, shares his inspiring journey from being a teacher to building a brokerage with billions in sales. He offers candid insights into how his early life trauma fuels his emotional intelligence and desire to give back. Kris reveals his secret to creating an "inescapable brand," starting with his infamous "hostage video" and the two months of excuses he made before finally publishing his content. His core advice: invest in finding a mentor who has already made your mistakes.   Give your clients the competitive edge with Zillow's Showcase. Discover how this exclusive, immersive media experience—featuring stunning photography, video, virtual staging, and SkyTour—helps agents drive more views, saves, and shares. Agents using Showcase on the majority of their listings on Zillow list 30% more homes than similar non-Showcase agents. Learn how to stand out and become the agent sellers choose. https://www.zillow.com/agents/showcase/   Links mentioned in the show: https://youtu.be/rQ1edhtDLOw   Connect with Kris on LinkedIn and check out krislindahl.com & connectwithkl.com.   #1 Best Selling Book- Arms Out  https://a.co/d/aNhUAts   Subscribe to Real Estate Insiders Unfiltered on YouTube! https://www.youtube.com/@RealEstateInsidersUnfiltered?sub_confirmation=1   To learn more about becoming a sponsor of the show, send us an email: jessica@inman.com You asked for it. We delivered. Check out our new merch! https://merch.realestateinsidersunfiltered.com/   Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube, Facebook - TikTok. Visit us online at realestateinsidersunfiltered.com.   Link to Facebook Page: https://www.facebook.com/RealEstateInsidersUnfiltered Link to Instagram Page: https://www.instagram.com/realestateinsiderspod/ Link to YouTube Page: https://www.youtube.com/@RealEstateInsidersUnfiltered Link to TikTok Page: https://www.tiktok.com/@realestateinsiderspod Link to website: https://realestateinsidersunfiltered.com This podcast is produced by Two Brothers Creative. https://twobrotherscreative.com/contact/  

If you've ever tried to "fix" your marketing by doing everything at once (daily emails, constant posting, five platforms at the same time) you already know how that story ends. Two weeks later, you're overwhelmed, behind, and wondering why you can't seem to stay consistent no matter how much you want to.   There's an easier way, and one that actually works. In this episode, I walk you through my simple strategy that helps you create real consistency without the burnout. If you've been craving a way to finally follow through, this episode will show you exactly where to start.   For full show notes, transcript, and more information, go to: lindsaydotzlafcoaching.com/264   Learn more about The Complete Coach here: lindsaydotzlafcoaching.com/the-complete-coach    Follow along over on Instagram: instagram.com/lindsaydotzlaf/

Say goodbye to the stress of scrambling the week of Thanksgiving and crossing your fingers for sales! I'm here to give you the exact, step-by-step plan to turn Black Friday through Cyber Monday into your most profitable weekend of the year. In this episode, we'll walk through the simple weekly rhythm for November so you know what to sell, where to sell it, and how to prep every asset (from graphics to listings) without overwhelm. You'll learn how to build a VIP early access list, map an email schedule that actually converts, and use extensions, ship-by cutoffs, and gift cards to keep revenue rolling into December. Whether you sell on Etsy, Shopify, Amazon, wholesale, or at markets, you'll leave with a clear calendar, compelling offers, and the confidence to lead your sales like a true Product Boss.In This Episode, You'll Learn: 00:00 The plan you need NOW to beat last-minute holiday stress and guesswork. 02:00 How to choose the top offers to go all in on for maximum profit. 04:15 What you need to prep ASAP (graphics, listings, photos, banners, and more). 06:10 The truth about “up to 70% off” and smart discounting. 08:05 Week-by-week November plan to stay focused and on track. 10:00 Building a VIP early-access list that buys before the crowd. 12:10 Social and in-person tactics to grow your email list FAST. 14:00 Seeding demand: sneak peeks, social proof, urgency that converts. 16:20 Your email cadence playbook: how many, when, and what to say. 18:45 What to do AFTER Cyber Monday to boost sales. 20:10 How to set yourself up for momentum going into December. 22:00 How to serve customers shopping last minute (to boost more sales). 23:30 Ways to recognize and track gaps so you can sell more next time. 25:00 The “Keep it simple, seller” mindset to scale faster.Resources + Links

Allan Dib has helped several entrepreneurs add rocket fuel to their businesses through intelligent marketing. He is a serial entrepreneur who has founded, scaled and exited multiple companies, and a self-described rebellious marketer. He is the founder of Successwise and the #1 bestselling author of the book The 1-Page Marketing Plan, which has been fully updated and re-released this week. On this classic episode, Allan joined host Robert Glazer on ⁠the Elevate Podcast⁠ to share what so many companies get wrong about marketing, and how to get great results with efficiency and simplicity. Thank you to the sponsors of The Elevate Podcast Mizzen & Main: ⁠⁠⁠⁠⁠⁠mizzenandmain.com⁠⁠⁠⁠⁠⁠ (Promo Code: elevate20) Shopify: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠shopify.com/elevate⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Indeed: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠indeed.com/elevate⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Masterclass: ⁠⁠⁠⁠⁠⁠masterclass.com/elevate⁠⁠⁠⁠⁠⁠ Found: ⁠⁠⁠⁠⁠⁠found.com/elevate⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices