Podcasts about marketing plans

Episode Title: Why Is It So Hard to Instill Trust in B2B Marketing?Host: Donna Peterson, President of World InnovatorsPodcast: B2B Marketing Excellence & AIIn this powerful episode, Donna Peterson takes listeners on a personal and professional journey into one of the most important—and elusive—elements of B2B marketing: trust.With over 30 years of experience helping industrial brands build lasting relationships, Donna opens up about the hard lessons she's learned from her own mother, the founder of World Innovators, and how those lessons continue to shape the way she approaches marketing today. From falling for perfect pitches that didn't deliver, to understanding the emotional weight of skepticism, Donna shares how trust is slowly earned—but easily lost.Listeners will walk away with:A deeper understanding of why trust is so difficult to establish in B2BHow inconsistent branding, shallow messaging, and automation have chipped away at confidencePractical steps to rebuild trust through consistent branding, emotional relevance, and careful use of AI toolsIf you're an industrial marketer, a business owner, or a lean marketing team looking to stand out in a noisy marketplace, this episode will give you both insight and action.

In this episode, I cover Dick's Sporting Goods acquiring Foot Locker and how mergers and acquisitions usually lead to layoffs at the loser company. I talk about why NYC is so important for any sneaker brand that wants to generate energy. I also ask questions of Nike delayed releases of A'Ja One signature sneaker and Tourmaline Rodeo Dunk SB and how they probably have very boring answers, or very interesting ones that we'll never hear. I also ask if Grandmas have 4 couches and cover the final UnheardOf Grandma's Couch release and give 7 Suggestions for Future Grandma Themed Collabs. Plus a ton more!Timestamps00:00 - Intro03:04 - On Feet03:51 - Pickups05:44 - Air Max 95 Reverse Neon07:24 - Rejuven8 4 U08:18 - Bred 11 Low09:14 - Travis Bright Cactus / Leche Blue11:04 - UNC AJ1 Reimagined12:31 - Only in NY: Corteiz Honey Black Release17:00 - A'Ja One and Nike Basketball Design Language19:51 - Why Was the Tourmaline Rodeo Dunk SB Delayed?23:01 - UnheardOf Oink Army and Grandma's Couch Release29:24 - Seven Suggestions for Future Grandma Themed Collabs32:13 - Dirty White AF1 Meme Sneakers36:26 - Early Photos of Undefeated 4s All Look Fake38:10 - Nike x Hyperice Hyperboot42:17 - "Made in the Same Factory Bro"44:26 - Bred 1 Restocks: The Quest For More Money45:20 - SNKRS Link47:26 - Sneaker AI Slop Era is Here49:00 - JFG Puts Over Sneaker Twitter in Complex Interview51:52 - Dick's Sporting Goods Acquires Foot Locker01:00:16 - Outro

Welcome back to the Empower Her Business Accelerator podcast! I'm your host, Phillipa Channer, and this week we're continuing our May series all about content frequency. If you've ever felt torn between showing up consistently and producing content that truly resonates, you're not alone. Today's episode dives into one of the most common struggles entrepreneurs face: finding the balance between content consistency and quality. Because the truth is—being everywhere all the time isn't effective if what you're sharing isn't connecting with your audience. This episode is all about helping you create a content rhythm that is sustainable, strategic, and aligned with your energy. Let's break down five key strategies that will help you stay visible and valuable—without burning out. (01:00) Why Balance Matters in Content Strategy Showing up regularly builds trust—but only if the content is actually helpful. When quantity outweighs quality, engagement drops. ✨ Action Step: Audit your last five content pieces. Were they impactful or rushed? Adjust your schedule to reflect what truly delivers value. (02:00) Strategy 1: Prioritize Quality Over Quantity You don't need to post daily to stay relevant. Thoughtful, high-impact posts win every time. ✨ Action Step: Reduce posting frequency if needed. Focus on 2–3 well-researched posts per week instead of daily filler. (02:45) Strategy 2: Set a Realistic Posting Schedule Burnout helps no one. Your schedule should work with your capacity, not against it. ✨ Action Step: Choose one main content format and set a posting frequency you can maintain for the next 90 days—without stress. (03:30) Strategy 3: Repurpose Content Across Platforms You don't need to reinvent the wheel. One piece of content can serve many purposes. ✨ Action Step: Take your best-performing post and repurpose it into at least three new formats: carousel, article, video, etc. (04:15) Strategy 4: Batch Create to Stay Ahead Batching saves time, protects your energy, and keeps you ahead of schedule. ✨ Action Step: Set aside one full day this month to batch at least three content pieces. You'll thank yourself later! (05:00) Strategy 5: Set Boundaries and Automate You can't (and shouldn't) do everything. Systems are your friend. ✨ Action Step: Automate one repetitive task this week—like scheduling social posts or building an email sequence. Final Thoughts Balancing consistency and quality isn't about perfection—it's about finding a rhythm that supports your goals and your well-being. When you prioritize value, streamline your process, and set clear boundaries, your content becomes more effective and less exhausting. Thanks for joining me today! Next week, we'll continue this series in Episode 180 by exploring how to avoid burnout while maintaining consistency. If you've been feeling stretched thin, you won't want to miss it. And remember—the Empower Her Program is here to support you with tools, coaching, and strategy tailored to your pace and goals. Whether you want a DIY digital version or 1:1 coaching, there's something just for you. Until next time, keep shining—and let your content work for you, not against you.

Are you feeling overwhelmed by all the marketing tasks you're supposed to be doing in your wedding business? You're not alone. Most wedding pros are trying to post on social media, blog, send emails, run ads, optimize for SEO, and network, without a clear plan tying it all together.In this episode, we're going to fix that.I'm walking you through how to create a wedding business marketing plan that actually works for you. One that helps you book more of your ideal clients without spending all your time trying to keep up with random marketing tasks. If you're tired of scrambling and want to finally get strategic, this episode is for you.You'll learn how to simplify your marketing, stop wasting time on tactics that don't move the needle, and build a marketing plan that gets real results without burning you out.If you're ready to take control of your wedding business marketing plan and finally get consistent bookings, tune in now.Shownotes: https://evolveyourweddingbusiness.com/311Want to stop waiting for leads and start booking again? Join Booking Boost for just $1 at evolveyourweddingbusiness.com/bookingboost. Doors close May 11th! ***Tired of random marketing and unpredictable bookings? You're not alone—most wedding pros fall into the trap of random acts of marketing that don't actually lead to more bookings. It doesn't have to be this way. In my free audio training, I pull back the curtain on the strategies and frameworks six-figure wedding businesses use to book dream clients without working 60+ hour weeks.

Welcome back to the Empower Her Business Accelerator podcast! I'm your host, Philippa Channer, and we're launching our May series with a topic that so many entrepreneurs wrestle with: How often should I really be posting content? Whether you've been told to post every day or you're stuck in a cycle of burnout trying to keep up, this episode will help you shift from “what the algorithm wants” to a frequency that truly works for you. This week's focus is on creating a sustainable posting frequency—one that supports your business model, aligns with your goals, and gives your audience consistent value without exhausting you. Because showing up online shouldn't cost you your peace. We're digging into the practical, flexible steps you can take to find your rhythm and make your content strategy feel like a natural extension of your business—not a burden. Let's walk through the key steps I shared in the episode for designing a posting frequency that fuels growth (without the burnout): (01:00) Why “Consistency” Doesn't Mean Daily We've been told that consistency = success, but consistency should mean what you can sustain—not what a social media guru tells you. ✨ Action Step: Reframe your mindset around consistency. Ask yourself what feels doable and valuable, not just frequent. (02:00) Step 1: Match Frequency to Your Business Model An influencer and a consultant don't need the same content schedule. Know what level of visibility your business requires and tailor accordingly. ✨ Action Step: Identify your business model and what type of engagement is most valuable—awareness, conversion, or deep connection? (02:40) Step 2: Focus on Quality Over Quantity A single valuable post often outperforms five generic ones. It's about impact, not volume. ✨ Action Step: Review your content from the past month. What performed best—short bursts or deeper, high-value pieces? (03:30) Step 3: Test and Track Different Frequencies Experimentation is your friend. If posting less yields the same or better results, you've found your sweet spot. ✨ Action Step: Pick a 30-day period and test 2–3 different schedules. Track engagement, traffic, and ease of creation. (04:10) Step 4: Adapt to Platform Norms Different platforms = different rules. Instagram may love 3–5 posts/week, but your newsletter or blog can thrive with biweekly content. ✨ Action Step: Choose your top 2–3 platforms. Research their ideal frequencies, then adapt based on your available bandwidth. (05:00) Step 5: Stay Flexible and Reevaluate Often Your schedule should evolve with your business. You might post twice a week now, but with help or automation, you could scale that later. ✨ Action Step: Every quarter, ask: Is my current content schedule still serving me? Do I need to scale up—or scale back? As I shared in the episode, there's no universal perfect frequency—only what works for you. The right schedule will evolve as your business does, and finding that rhythm is the key to long-term marketing success without burnout. Next week, we're continuing our May series by exploring how to balance consistency with content quality—an important next step once you've dialed in your ideal posting rhythm. You won't want to miss it! Until then, keep shining, and remember: Consistency is what you can sustain—not what the internet says you should do. ✨ Special Announcements & Links

In this episode, we explore why a casino marketing plan isn't just a list of promotions—it's your most powerful strategic tool. When done right, it gives you clarity, alignment, and the ability to pivot with purpose when things inevitably change. From surprise concerts to shifting customer habits and unexpected team turnover, uncertainty is baked into our industry. So how do you stay ahead? We'll walk through a quick plan health check, share the five key questions you should be asking monthly, and dig into how the most successful regional marketers are using quarterly reviews to stay focused, agile, and aligned with business goals. If you're ready to stop reacting and start leading with strategy, this episode is your reset moment. Resources Mentioned: Read the full blog post: https://www.jcarcamoassociates.com/audit-your-casino-marketing-plan/

Send us a textFeeling like your business just isn't hitting the way it used to?You're showing up, doing #allthethings — but the momentum feels...off.You are not broken, friend.You're just outgrowing a version of your business that doesn't fit you anymore.Today, we're diving into the strategy side of a business reset — how to realign, recalibrate, and reclaim your CEO energy (without burning everything to the ground).In this episode, we cover:Why "misalignment" (not burnout) is probably the real reason things feel so heavy latelyHow to do a Calendar Reset that actually reflects your real life (kids, Cheerios, teething and all)The Offer Simplification Strategy that will instantly breathe life back into your salesMy "Minimum Effective Dose" Marketing Plan that keeps you visible without stealing your sanityThe bonus Trust Bridge move that can turn tiny offers into big momentumWhen you feel stuck, overwhelmed, or ready to throw the whole thing in the trash, this is the episode you need. Because scaling your business as a mom was never about doing more — it's about doing what actually fits your life.

 In this final episode of our Spring Clean Your Online Presence series, Alyssa Avant walks you through creating a simple, Christ-centered spring marketing plan. Learn how to set realistic goals for May, choose your marketing channels wisely, repurpose your content, and stay faithful and focused without getting frantic. Plus, get a sneak peek at what's coming for the podcast in May! 

Schedule Your Free Real Estate Business Strategy Session NOW: http://bit.ly/4g7kvWiLet's take a deep dive into your real estate business and create a clear, actionable plan to help you:→ Build simple, effective lead generation strategies that work for YOU→ Deliver a client experience that gets you referrals and repeat business→ Master time management to create more balance in your life→ Enhances your client experience to turn every transaction into repeat business→ Streamlines your follow-up funnel so no lead slips through the cracksAre you ready to transform your real estate business this April? In this video, I'm sharing a step-by-step real estate marketing plan designed to help you generate more leads, nurture client relationships, and streamline your systems—all without overcomplicating things! Whether you're struggling with lead generation strategies or looking to enhance your time management, this plan is your blueprint for success.Here's what we'll cover: - A proven monthly system to boost your real estate leads and referrals. - Creative ideas like pop-bys, direct mail, and email newsletters to stay top of mind with your sphere. - Strategies for building deeper client connections and creating an exceptional client experience. - A bonus project to audit and streamline your follow-up funnel for consistent results. This isn't just about marketing—it's about building momentum with an abundance mindset while creating sustainable systems that actually work. Take it from Jenny Parker, one of my Market Authority Academy members, who's thriving with over $1.6M in offers written by following this approach!If you're ready to stop guessing and start growing, schedule your Free Strategy Session today, and let's create a plan tailored to you. Watch now and discover how simple steps can lead to big results in your real estate business!

In this episode of All Things Marketing and Education, Elana Leoni sits down with Hallie Smith, a seasoned EdTech leader, former educator, and now fractional marketing advisor. Hallie brings her full-circle journey—from early EdTech roles to speech pathology in public schools, and back into EdTech—to unpack the evolving challenges and opportunities in education marketing today.Together, Elana and Hallie explore:The surprising trajectory from EdTech to the classroom—and back againWhy it's getting harder to market to educators, and what to do about itThe crucial difference between marketing to educators and with themHow AI and funding shifts are disrupting the EdTech landscapeCommon marketing mistakes EdTech companies make (and how to fix them)Tactical advice on crafting a marketing plan that actually aligns with your business goalsThis episode is a must-listen for anyone trying to make meaningful, measurable impact in education—whether you're new to the space or a seasoned pro.

Welcome back to the Empower Her Business podcast! I'm your host, Philippa Channer, and I'm thrilled you're here. Today's episode is going to literally hit home. We're diving into the transformative power of home organization and how it directly fuels your business success. Whether you're taking client calls between soccer practices or trying to stay productive at your kitchen counter, this one is for you. Joining me is the amazing Jennifer Q. Williams, founder of St. Louis Closet Co. — one of the largest custom closet companies in the U.S. With over 34 years of experience, Jennifer is a pioneer in helping people create organized spaces that support not just better mornings, but better businesses. In this heartfelt and energizing conversation, she shares her journey, powerful decluttering tips, and how systems at home can lead to confidence at work.

As your nonprofit grows, the question of how to manage your marketing efforts becomes increasingly crucial. Should you hire a contractor, bring marketing in-house, or maintain a mix of both? In this episode, we explore the intricacies of building and expanding your marketing team, offering insights on when and how to make these pivotal decisions. Our guest, Kasper Sierslev, brings a wealth of experience from both agency and in-house perspectives. As a visionary thought leader in marketing operations, Casper shares valuable strategies for nonprofits at various stages of growth.   Key Insights on Marketing Team Development - The importance of balancing in-house expertise with external perspectives - How to determine which marketing functions to bring in-house first - Strategies for effective collaboration between internal teams and external agencies - The value of documenting processes and creating annual marketing plans   Building Your Marketing Dream Team Casper suggests starting with a small, versatile team: - A digital graphic designer for visual content creation - A copywriter to maintain consistent messaging and brand voice This foundation allows you to handle day-to-day marketing tasks while still leveraging external expertise for specialized projects or campaigns. Maximizing Agency Partnerships When working with external agencies, Casper recommends: - Clearly defining project scope and expectations - Fostering transparent communication and collaboration - Utilizing agencies for their unique insights and industry trends - Balancing agency work with in-house capabilities for cost-effectiveness   Streamlining Your Marketing Operations To create more time for creative work, Casper emphasizes the importance of: - Mapping out processes and creating playbooks - Batching content creation for efficiency - Regularly reviewing and refining your marketing strategies By implementing these strategies, you'll be better equipped to make informed decisions about your marketing team's structure and capabilities, ultimately driving more effective campaigns and better results for your nonprofit.   Want to skip ahead? Here are key takeaways: 07:12 Building Your Initial Marketing Team Start with a digital graphic designer and copywriter as your foundation for handling day-to-day marketing tasks. 15:38 Balancing In-House and External Resources Learn how to effectively collaborate with agencies while maintaining control over your marketing strategy. 23:05 Streamlining Marketing Operations Discover techniques for creating efficient processes that free up time for creative work and strategic thinking. 29:47 Embracing Creative Ideas Understand the power of innovative thinking in marketing and how to prioritize creativity in your campaigns. Kasper Sierslev Kasper Sierslev is not just a marketer; he's a visionary thought leader dedicated to transforming in-house marketing and creative collaboration. Kasper's journey is a testament to his commitment to sharing knowledge and nurturing creativity, not solely for client acquisition, but for the elevation of the entire industry. As the founder of a company that helps brands establish and fortify in-house competencies, Kasper brings a wealth of experience. His extensive background encompasses pivotal roles in respected brand agencies, as well as steering his own startup and overseeing global campaigns for one of the world's largest shipping companies. This multifaceted experience equips him with a unique perspective, allowing him to effortlessly bridge the gap between diverse industry landscapes. Kasper's passion for in-house marketing is palpable, evident in his best-selling book, “Moving In-House. (https://moving-in-house.com/the-book)” Learn more at https://zite.agency https://www.linkedin.com/in/kaspersierslev/ https://www.instagram.com/cphillustrated/ Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours

Want to grow your real estate business faster and more consistently? In this video, I break down the six key frequencies of communication every top-producing agent should be using to stay in front of clients and leads—voice-to-voice, text, email, social, direct mail, and face-to-face. You'll get a look at the exact marketing plan our team uses every day to generate leads, deepen client relationships, and stay top of mind in a crowded market.

See if you qualify for a free Contractor Dynamics marketing auditIn this episode of The Nailed It! Show, Sydney Vasquez, Marketing Director at Contractor Dynamics, breaks down how roofing companies can spend less and get better results from their marketing in 2025. After analyzing hundreds of marketing budgets from roofing contractors nationwide, Sydney reveals exactly where waste is hiding - and how to reallocate your marketing dollars for maximum ROI.She dives into budget percentages, the balance between lead generation and brand awareness, the importance of data tracking, and why you're missing out if you're not using free platforms like social media. Whether you're trying to grow or tighten up for profitability, this episode is packed with actionable insights.Key Takeaways:

Welcome to the Grow Your Biz without Social virtual event (April 14-18). Once talks are released, they will be available through April 20 on the podcast. New talks released each day throughout the event! Need to register still or want to share with a friend? (lots of goodies included in the event!)

Superpowers for Good should not be considered investment advice. Seek counsel before making investment decisions. When you purchase an item, launch a campaign or create an investment account after clicking a link here, we may earn a fee. Engage to support our work.Watch the show on television by downloading the e360tv channel app to your Roku, AppleTV or AmazonFireTV. You can also see it on YouTube.Has your business been impacted by the recent fires? Apply now for a chance to receive one of 10 free tickets to SuperCrowdLA on May 2nd and 3rd and gain the tools to rebuild and grow!Devin: What is your superpower?Jason: Ability to inspire excitement.Raising money through regulated investment crowdfunding is hard. Too many founders underestimate the difficulty, thinking that once their campaign goes live, the crowd will come running. The truth, as Jason Fishman explains, is that success starts long before a campaign launches.Jason, Co-Founder and CEO of Digital Niche Agency (DNA) and host of the "Test. Optimize. Scale." podcast, is one of the industry's most experienced investor acquisition experts. He helps founders raise capital by creating marketing funnels that turn strangers into advocates. In today's episode, he shared the single most important element of a successful crowdfunding raise: planning."If you fail to plan, you plan to fail," Jason said. "Imagine launching a website tomorrow and trying to bring 50,000 people towards it and get 1,000 of those people to convert at a transactional value of $1,000 or more."That's the scale of the challenge many founders face without realizing it. Jason broke down how campaigns that succeed aren't just lucky—they're methodical. They use strategies built on industry research and competitive marketing audits. These show founders what messaging and channels are working and which aren't, enabling them to craft a custom roadmap for every stage of their campaign.He encourages founders to go deep on pre-launch preparation. That includes clearly identifying audiences, traffic sources, and strategic partnerships. According to Jason, it also means fine-tuning the content and offering page to ensure it's optimized for conversions."You still need to have a well-thought-out plan on where that traffic's coming from," he noted, even for small campaigns targeting $50,000. "One way or the other, I need to figure out how am I getting those actual visits to my offering page."Jason and his team at DNA have helped clients raise hundreds of millions of dollars from the crowd. The secret? They treat marketing as a science—and a strategy-first mindset is always step one.To hear more from Jason, check out this episode and join us at SuperCrowdLA, where he'll speak twice and be available throughout the event. Don't miss the chance to learn from one of the best in the business.tl;dr:Jason Fishman explains why strategic planning and marketing are essential for crowdfunding success at any scale.He shares how the most successful campaigns use research and competitor audits to map traffic and conversions.Jason emphasizes that even small campaigns must create momentum with targeted audiences and compelling content.His superpower, generating excitement, helps him motivate teams, founders, and friends to rally around a vision.Jason encourages understanding your audience's fears and desires to inspire action and build lasting engagement.How to Develop Inspiring Excitement As a SuperpowerJason Fishman's superpower is his ability to inspire excitement and rally people around a shared goal. “Getting people excited…has been present my whole life,” Jason explained. He shared how this skill underpins his success in building impactful marketing campaigns, emphasizing that understanding what drives and motivates people is key. Jason applies this talent to craft compelling messaging and visuals that move audiences to action.Illustrative Story:Jason shared a personal anecdote about planning a wedding for his wife's cousin, who had been overwhelmed by the process. By addressing objections and highlighting exciting details, Jason turned their reluctance into enthusiasm. The result was a beautiful wedding overlooking the beach, with Jason even serving as the DJ. This story exemplifies his ability to energize others and create positive outcomes.Tips for Developing the Superpower:Understand Your Audience: Identify what excites and motivates them, as well as their fears.Communicate the Vision: Show others what success looks like and why it matters.Address Objections: Turn concerns into opportunities by re-framing challenges in a positive light.Leverage Energy: Use your enthusiasm to inspire and rally others around shared goals.By following Jason's example and advice, you can make inspiring excitement a skill. With practice and effort, you could make it a superpower that enables you to do more good in the world.Remember, however, that research into success suggests that building on your own superpowers is more important than creating new ones or overcoming weaknesses. You do you!Guest ProfileJason Fishman (he/him):Co-Founder and CEO of Digital Niche Agency DNA and Host of the "Test. Optimize. Scale." Podcast, Digital Niche Agency (DNA)About Digital Niche Agency (DNA): DNA is a full-service digital marketing agency specializing in surpassing client goals. Our team has over 25 years of experience in Marketing, Start-Ups, and Business Development. While working with clients and launching brands we have learned what works and how to implement a revenue-driving marketing strategy. Watching the digital marketing landscape evolve everyday, our primary objective is to offer the latest technologies and techniques to small to mid level businesses. With a focus on two areas, Content Development and Content Distribution, the DNA model is built for both brand value and performance. Our success is truly measured by the growth rate of our clients companies. Whether you are looking for Social Media, SEO, Content Marketing, Digital PR, Web/ Mobile Media Buying, Marketing Plans, Influencer Marketing, Instagram Ads, Traffic to CrowdFounding Platforms, Investor Materials, CPI / Burst and AOS Campaigns, Development, Video, or Digital Advertising, we know how many options there are out there and have structured ourselves so that you can get everything you need from DNA. We have relationships with the top vendors in the digital world and provide the ability to work with one partner to manage all areas of your digital brand at below industry standard rates. With this approach we want to make the process easy, so we can begin getting you more market share with our formula.Website: digitalnicheagency.comX/Twitter Handle: @DNAgency_CACompany Facebook Page: facebook.com/digitalnicheagencyBiographical Information: Jason Fishman has 15+ years experience as a “New Media Enthusiast”, who genuinely enjoys planning, activating, and managing scalable marketing strategies across the full-spectrum of verticals and goals. He is an expert in digital channels including Search Engines, Social Media Platforms, Programmatic Ad Exchanges, Influencer Networks, Email Automation, Content Marketing, and Partnerships. He has held leadership roles at all sides of the marketing table: Agency, Brand, and Vendor, which explains his ability to structure unique opportunities for DNA clients.Jason managed the Product Marketing Division of a major Mobile Ad Network who exclusively represented ad inventory for 1,500+ Print Publishers' Mobile/Tablet apps and worked with many Top 100 Advertisers. Leveraging traffic algorithms, Jason now takes this knowledge and applies it to scale brands with effective marketing tactics.Since launching DNA in 2014, Jason and the team have worked with over 750 brands and deliver industry-leading results across eCommerce, Lead Generation and Digital Funding campaigns. DNA is now an Inc 5000 company, who has worked with over 350 Reg CF, Reg A+, Reg D, and Digital Asset campaigns that have produced 9-figures of funding.Jason has been showcased in Panel and Individual presentations at a high volume of Tech and Marketing conferences, along with his “Test. Optimize. Scale.” Podcast. He is also committed to a number of Thought Leadership content projects for 2024, including the Forbes Agency Council. Jason manages a Los Angeles team with experience in all aspects of the user journey.Linkedin: linkedin.com/company/digital-niche-agencyInstagram Handle: @digitalnicheagencySupport Our SponsorsOur generous sponsors make our work possible, serving impact investors, social entrepreneurs, community builders and diverse founders. Today's advertisers include FundingHope, Make Money with Impact Crowdfunding, SuperCrowdLA and Crowdfunding Made Simple. Learn more about advertising with us here.Max-Impact MembersThe following Max-Impact Members provide valuable financial support:Carol Fineagan, Independent Consultant | Lory Moore, Lory Moore Law | Marcia Brinton, High Desert Gear | Paul Lovejoy, Stakeholder Enterprise | Pearl Wright, Global Changemaker | Ralf Mandt, Next Pitch | Scott Thorpe, Philanthropist | Matthew Mead, Hempitecture | Michael Pratt, Qnetic | Add Your Name HereUpcoming SuperCrowd Event CalendarIf a location is not noted, the events below are virtual.Impact Cherub Club Meeting hosted by The Super Crowd, Inc., a public benefit corporation, on April 15, 2025, at 1:00 PM Eastern. Each month, the Club meets to review new offerings for investment consideration and to conduct due diligence on previously screened deals. To join the Impact Cherub Club, become an Impact Member of the SuperCrowd.SuperCrowdHour, April 16, 2025, at 1:00 PM Eastern. Gene Massey, Chairman/CEO of MediaShares, will lead a session on "Secrets For Creating Great Content To Attract Investors." He'll share expert insights on crafting compelling content that engages and converts potential investors. Whether you're launching a crowdfunding campaign or looking to enhance your storytelling strategy, this session is a must-attend! Don't miss it!SuperCrowdLA: we're going to be live in Santa Monica, California, May 1-3. Plan to join us for a major, in-person event focused on scaling impact. Sponsored by Digital Niche Agency, ProActive Real Estate and others. This will be a can't-miss event. Has your business been impacted by the recent fires? Apply now for a chance to receive one of 10 free tickets to SuperCrowdLA on May 2nd and 3rd and gain the tools to rebuild and grow!  SuperCrowd25, August 21st and 22nd: This two-day virtual event is an annual tradition but with big upgrades for 2025! We'll be streaming live across the web and on TV via e360tv. Soon, we'll open a process for nominating speakers. Check back!Community Event CalendarSuccessful Funding with Karl Dakin, Tuesdays at 10:00 AM ET - Click on Events.Devin Thorpe joins Entrepreneurs On Fire to share powerful insights on impact investing and doing well by doing good. Tune in on April 10 to hear Devin's inspiring conversation with host John Lee Dumas!Igniting Community Capital to Build Outdoor Recreation Communities, Crowdfund Better, Thursdays, March 20 & 27, April 3 & 10, 2025, at 1:00 PM ET.Regulated Investment Crowdfunding Summit 2025, Crowdfunding Professional Association, Washington DC, October 21-22, 2025.Call for community action:Please show your support for a tax credit for investments made via Regulation Crowdfunding, benefiting both the investors and the small businesses that receive the investments. Learn more here.If you would like to submit an event for us to share with the 9,000+ changemakers, investors and entrepreneurs who are members of the SuperCrowd, click here.We use AI to help us write compelling recaps of each episode. Get full access to Superpowers for Good at www.superpowers4good.com/subscribe

If you're feeling like you need a real system for attracting clients—one that works now, not 6 months from now—you're in the right place. In this episode, I'm breaking down the exact client booking machine I teach inside Yay for Clients. We're talking about the rhythms of marketing that actually matter, how to know what to focus on based on when you need clients, and the truth about why some strategies just aren't working for you. Spoiler: It's not because you're lazy—it's because nobody gave you the right system. Until now.What You'll Learn in This Episode:The 3 rhythms of marketing I swear by: daily drips, weekly drizzles, and occasional stormsMy Red-Yellow-Green philosophy for knowing what kind of marketing to do whenThe reason your social media might be working... just not how you thinkWhat to focus on if you need clients yesterdayWhy I'm obsessed with free (and paid!) mini servicesLinks & Resources:

Welcome to a captivating episode of MOJO: The Meaning of Life and Business, where we delve into the intricate world of digital marketing. Your host, Jennifer Glass, is joined by the innovative Corey Morris, Founder and CEO of Voltage, a top-tier digital agency specializing in digital marketing and website solutions. Corey, an expert in crafting digital strategies, authored the Digital Marketing Success Plan, which outlines the necessity of a documented, objective, and accountable marketing plan in today's rapidly shifting digital landscape.In this episode, Jennifer and Corey share their passion for marketing and explore the diverse channels and strategies that businesses must navigate to succeed online. Corey introduces his START process, a five-step framework designed to help businesses develop a comprehensive digital marketing plan. He emphasizes the importance of defining a clear strategy that aligns with business objectives and leverages effective tactics to achieve measurable results.The conversation highlights strategies for optimizing conversion rates, managing resources, and adapting to new technologies like AI to stay ahead in the digital game. Jennifer and Corey also draw valuable parallels from Disney's marketing and operational strategies, demonstrating how branding and consistent messaging can transform customer experience and engagement.Join us as we unpack these valuable insights and equip you with the tools to enhance your digital marketing efforts. Whether you're a seasoned marketer or just beginning your journey, this episode offers actionable advice and inspiring stories to help drive your business forward in a digital-first world.About my guest: Corey Morris is the founder and CEO of Voltage, a premier digital agency focused on digital marketing and websites. He authored The Digital Marketing Success Plan that details why companies need a documented, objective, and accountable digital marketing plan in today's era of unprecedented change in the digital marketing industry. Connect with Corey on Facebook, LinkedIn, and on the web at https://voltage.digital/Keywords: Digital marketing, Marketing plan, Strategy, Tactics, ROI, KPI, Website conversion, Content creation, Social media, Search engine optimization, Google Ads, Analytics, Target audience, Measurement, Brand strategy, AI, Online marketing, Offline marketing, Resource planning, Application phase

Welcome to the EmpowerHER Business Accelerator Podcast! I'm your host, Philippa Channer, here to help female entrepreneurs strengthen their marketing strategies and grow their businesses with purpose. In April's series, we're diving into content pillars—the essential building blocks of a successful marketing strategy. Episode Summary In this episode, we kick off our content pillar series by breaking down exactly what content pillars are and why they are vital to your marketing success. If you've ever felt overwhelmed by creating consistent content or unsure what your audience wants, this one's for you. You'll learn how content pillars can simplify your strategy, build trust, attract the right audience, and keep you aligned with your business goals. Plus, I walk you through actionable steps to start defining your own content pillars today. Timestamps (00:00) Welcome + April's Focus on Content Pillars (01:00) What Are Content Pillars? (01:30) Why Content Pillars Are Essential (02:40) How Content Pillars Streamline Your Strategy (03:15) Building Consistency and Trust Through Content (03:45) Attracting the Right Audience (04:10) How to Define Your Content Pillars (Step-by-Step) (04:50) Examples of Strong Content Pillars (05:30) Final Thoughts + Next Week's Episode Preview Special Announcements & Links NEW! Self-Paced EmpowerHER Program: A flexible, email-based version designed to help you implement marketing strategies on your own schedule. Check out the details at https://empowerherap.com and sign up today! Free 30-Hour EmpowerHer Discovery Session: https://channerconsultingllc.hbportal.co/schedule/660da85649ef86002d1790d3 Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips. Connect with us: LinkedIn: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/ Get in touch: info@channer-consulting.com  Thanks for joining me! Next week, we'll dive into aligning your content pillars with your business goals—a key step in making your strategy more effective and focused. And don't forget, if you want support implementing strategies like these on your own time, check out the new self-paced EmpowerHER Program. Until next time, keep shining and remember—your content pillars are the key to building a strategy that works for both you and your audience.

With experience marketing over 1,000 books, Alex Strathdee (CEO of Shelf Life and author of Before the Bestseller), shares why most authors fail to sell books and what to do instead. From free reader seeding to building an author email list and launching with a strategy, he breaks down how to turn your book into a true business asset. If you're an entrepreneur or author looking to drive serious book sales without wasting time or money, this episode is a must-listen. Today we discussed: [00:00] Opening [00:09] Introduction to Alex Strathdee [01:03] Do Publishers Promote Books? [02:45] Mistakes in Book Marketing [06:54] How is AI Affecting Book Marketing? [08:30] What is the Goal of your Book? [09:39] Seeding Readers with no Audience [13:34] Team and Tools to Help You with Your Book [16:03] Positioning Yourself to get Lucky More About Alex Strathdee: Check out Alex Strathdee's Website: https://www.getshelflife.com Connect with Alex Strathdee on LinkedIn: https://www.linkedin.com/in/alexander-strathdee/ Read Before The Bestseller: Your Proven Path to Book Sales Without Wasting Time & Money: https://amzn.to/4iXgUen Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

How can a communications plan transform your business outreach? Join hosts Sid Sexton and Keith Glines on this episode of the Overlap Podcast as they unpack the art of intentional communication. From targeting the right audience to tailoring messages for specific platforms, they reveal how a solid plan can boost engagement and drive results. Whether you're a small business owner or a leader looking to sharpen your marketing, this episode offers practical insights to help you thrive in today's digital landscape.   What You Will Learn Why a communications plan is more than just a marketing budget. How to match your message to the right platform and audience. Simple tools to streamline your communication strategy. The power of blogging for lasting business impact. Key Topics Discussed Platform Demographics: Where do your customers really hang out online? Message Tailoring: What works on LinkedIn won't fly on Facebook—why? Aggregators vs. Intentionality: Are you sabotaging your reach without knowing it? Blogging as a Power Tool: How one piece of content can fuel everything else. AI in Marketing: Can tech like ChatGPT or Meta AI save you time? Show Resources and Links Overlap Podcast Website: Download the free Communications Plan eBook at overlaplife.com. Quotes "The words that you say matter to get the numbers." – Keith Glines "One well-written post beats a hundred every time." – Keith Glines "A blog is the most powerful tool you have SEO-wise." – Keith Glines Conclusion A communications plan isn't just about posting more—it's about posting smarter. Sid and Keith break down how intentional messaging can connect you with the right people, on the right platforms, at the right time. Take their advice: craft a plan, use the tools available, and watch your impact grow.   Sponsor Spotlight Barranco and Associates: Johnny Barranco offers holistic financial strategies to align your money with your goals—visit barrancoandassociates.com. Content Fresh: Transform your social media growth with Content Fresh's proven strategies at contentfresh.com. Roadmap for Growth: Chris Francis and Rick Miller's course helps small businesses scale smart—check it out at treebusiness.com. C2 Wealth Strategies: Wes Cody and his team provide personalized financial planning for your future at c2wealth.com.

Let's chat about the importance of your website as the heart of your marketing strategy. Learn why having a strong website is more important than just focusing on social media marketing. And how to turn your website into a powerful tool that works for you day and night.YOU WILL LEARN:Why your website should be the center of your marketing effortsHow to make your website a content hub for long-lasting impactThe benefits of creating long-form content on your websiteTips for breaking down content into smaller pieces for social media and other channels

Are you struggling to generate consistent leads for your MSP? Many IT business owners feel stuck, unsure of the next move to drive real growth. In this episode of Know, Grow, Scale, I'll break down a 90-day marketing strategy designed to deliver fast, measurable results. Marketing doesn't have to be complicated, but many MSP owners waste time on strategies that don't work. In this episode, I'll outline a step-by-step, 90-day plan that helps you build momentum and generate quality leads without the guesswork. You'll walk away with clear actions that can make a difference in your business immediately. ➡️ The must-have marketing foundations MSPs need to attract better leads ➡️ How to craft messaging that speaks directly to your ideal clients ➡️ The power of email marketing and how to improve open rates fast ➡️ The best way to track results so you know what's working ➡️ Where to focus your efforts for long-term success Don't waste another quarter hoping for results. Tune in now to learn exactly how to take control of your MSP's growth. _____________________________________________________________________________________ About The Business Growers  Many Managed Services Providers and IT companies struggle to grow because they are constantly putting out fires and don't have the bandwidth to focus on the marketing strategy and execution required to scale the business. At The Business Growers, we believe you shouldn't have to hire a full-time marketing team to compete in the marketplace. We work exclusively with MSPs and IT companies, serving as their tech marketing dream team and offering a proven framework for revenue growth.   Visit us at https://thebusinessgrowers.com/  

Welcome back to the EmpowerHer Business Accelerator Podcast! I'm your host, Phillipa Channer, and today we're wrapping up our March series with a special reflection on work-life balance as a female CEO. As entrepreneurs, we pour so much of ourselves into our businesses, often leaving little room for anything else. In this episode, I'm sharing the lessons I've learned, the challenges I've faced, and the strategies that have helped me maintain balance while growing my business and pursuing my MBA. Episode Summary: Maintaining work-life balance as a female CEO is no easy task. In this personal reflection, I dive into: ✅ The reality of balancing multiple roles – entrepreneur, student, wife, mother, and more. ✅ How prioritization changes with different seasons of life – knowing when to focus on business, family, or personal well-being. ✅ The power of delegation – how outsourcing and strategic partnerships can lighten the load. ✅ The importance of self-care as a non-negotiable – practical ways to avoid burnout. ✅ Why celebrating wins (big or small) is essential for sustainable success. If you've ever felt overwhelmed by trying to “do it all,” this episode is for you! Timestamps: ⏳ (00:00) Welcome & Intro – A personal reflection on work-life balance ⏳ (01:00) The struggle of wearing multiple hats as a female entrepreneur ⏳ (02:00) The challenge of running a business while pursuing an MBA ⏳ (04:00) Lessons learned: Prioritization, delegation, and setting boundaries ⏳ (06:00) The value of outsourcing and strategic partnerships ⏳ (07:00) Self-care as a non-negotiable for success ⏳ (08:00) Celebrating wins and tracking progress ⏳ (09:00) Encouragement for fellow female entrepreneurs ⏳ (10:00) Closing thoughts & recap of the March series Special Announcements & Links:

In this episode, I'm joined by Robert and Kay Lee Fukui, founders of Married Entrepreneurs and authors of Tandem: The Married Entrepreneur's Guide for Greater Work-Life Balance. They share invaluable insights on how to balance business and marriage, avoid financial stress, and prevent the power struggle between entrepreneurship and relationships. Whether you're running a business with your spouse or managing work-life balance as a solopreneur, this episode is full of practical strategies to help you thrive in both business and marriage. What You'll Learn in This Episode: ✅ The impact of business on marriage and how to keep it from becoming the "mistress" in the relationship ✅ How to set boundaries when working from home to protect your personal life ✅ The importance of weekly meetings for better communication and alignment in your marriage and business ✅ How to get spousal support for your business, even if they're not directly involved ✅ The role of love languages in business and marriage success Timestamps (00:00) Welcome & Guest Intro – Meet Robert & Kay Lee Fukui, their background, and their book Tandem (03:00) The “Business as the Mistress” Problem – Why many entrepreneurial couples struggle with work-life balance (06:30) Early Signs of Business Overpowering Your Marriage – What to look for before it becomes an issue (08:45) Setting Boundaries When Working From Home – Simple strategies to separate work and personal life (15:00) The Power of a Weekly Meeting – How one structured conversation can save your business and marriage (20:45) Navigating the “Side Hustle” Mindset Shift – Why some spouses don't take your business seriously & how to change that (27:00) Understanding Spousal Support Needs – The crucial difference between emotional and practical support (34:30) Final Thoughts & Where to Find Robert & Kay Lee Resources & Links

Bill Rice (Principal Consultant, Bill Rice Strategy Group) on how 90-day marketing plans drive predictable growth in B2B. Bill outlined a proven framework for the 90-day marketing plan that strikes a balance between strategic planning with tactical execution. He also shared insights into common pitfalls to avoid, the importance of simplifying marketing tools, and the need for cross-functional collaboration to achieve success.

Send us a textHello everyone and welcome back to the Marketing Freaks podcast!In this week's episode, I'm talking about the importance of having a plan. This sounds so incredibly obvious, and most of you will indeed have a plan. The problem usually comes with sticking to that plan. Stick around for a chat through how to a) write a better plan and b) how to stick to it! Oh - and if you haven't yet subscribed or left us a review on Apple podcasts…please do, it makes such a big difference!

Jim Edwards discusses business plan and marketing plans and then demonstrates how easy marketing plans can be created with the Guerilla Marketing Plan Genie with EZ Button Feature. You won't believe this!Check out these AI-generated software walk-throughs and quickly achieve the desired results to help take your business to new heights. The Genie-Walk-Through is one way to see these amazing developments each week. Join the Sales Copy and Content Marketing Hacks Facebook Group at  copywritingandcontenthacks  . This vibrant community is not just a place for insights and discussions but a treasure trove of shared knowledge and experiences. It's a space where your voice is valued, and your ideas can flourish. For a deeper understanding of the tools and techniques used to create exceptional sales copy, explore https://www.copyandcontent.ai.

Welcome to the Empower Her Business Accelerator podcast! If you're a female entrepreneur looking to grow your business with effective marketing strategies, you're in the right place. Each week, we explore actionable insights on marketing, business growth, and work-life balance to help you build a thriving and sustainable brand. Episode Summary In this episode, we continue our March series on marketing channels by exploring how to adapt to changing trends. Marketing is constantly evolving—new platforms, shifting audience preferences, and emerging tools mean businesses must stay flexible to remain relevant. Philippa shares practical steps to keep up with trends, including staying informed, monitoring audience behavior, experimenting with new channels, repurposing content, and refining strategies regularly. She also highlights key trends to watch in 2025, including short-form video dominance, AI and automation, personalization, and the growing importance of social impact. Timestamps & Key Topics (00:00) Intro & Exciting Announcement – EmpowerHer now has a self-paced email-based program! (01:10) Why Adapting to Trends Matters – Avoid falling behind and stay relevant. (02:15) Step 1: Stay Informed – Follow industry blogs, attend webinars, and stay engaged. (03:20) Step 2: Monitor Audience Preferences – Use analytics to track engagement. (04:10) Step 3: Experiment with New Channels – Try emerging platforms like Red Note. (05:30) Step 4: Repurpose Content – Maximize effort by reusing top-performing content. (07:00) Step 5: Evaluate & Refine Regularly – Conduct quarterly marketing reviews. (08:10) Trends to Watch in 2025 – Short-form video, AI, personalization, and social impact. (09:00) Next Week's Episode Teaser – A personal reflection on work-life balance as a female CEO. Special Announcements & Links New Self-Paced EmpowerHer Program – Now available in an email-based format! Free 30-Hour EmpowerHer Discovery Session: https://channerconsultingllc.hbportal.co/schedule/660da85649ef86002d1790d3 Subscribe for marketing insights on strategy, planning, and execution. Connect with us: LinkedIn: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/ Get in touch: info@channer-consulting.com

Tools to Make Marketing Easier Tired of coming up with content ideas? Feel like you're scraping the barrel on what to say or talk about in your content? Just want to finally get ahead once and create a plan? Today's episode is for you. I'll be sharing 7 tools that I use for my own […] The post Ep 254: 7 Tools That Can Help You Create Your Content Marketing Plan appeared first on Amanda Warfield.

This week is all about mastering the listing presentation. In this episode, Mike breaks down one critical piece—your Marketing Plan of Action. From handling objections to setting yourself apart from the competition, he shares how a structured, guaranteed plan builds confidence with sellers and helps secure more listings. Do you have a written guarantee for your clients? Tune in and find out why you should.

Welcome back to the EmpowerHer Business Accelerator Podcast! I'm your host, Phillipa Channer, and today, we're continuing our March series on marketing channels by tackling a crucial topic: how to measure the ROI (Return on Investment) of your marketing efforts. If you're putting time, energy, and money into marketing, you need to know what's working and what's not. In this episode, I'll walk you through simple yet powerful ways to track and optimize your marketing performance. Episode Summary You'll learn: ✅ Why tracking ROI matters – It helps you invest wisely, justify your budget, and optimize for growth. ✅ A step-by-step guide to measuring ROI – From defining goals to using analytics tools and tracking customer journeys. ✅ Common mistakes to avoid – Focusing only on direct revenue, overlooking indirect impact, and miscalculating costs. If you want to make smarter marketing decisions and maximize your impact, this episode is for you! Timestamps: (00:00) Welcome & Intro – Why measuring marketing ROI is essential (01:00) The key benefits of tracking ROI (02:00) Step 1: Define your goals and metrics (03:00) Step 2: Calculate ROI (Simple formula breakdown) (04:00) Step 3: Use analytics tools to track performance (05:00) Step 4: Track the customer journey and identify gaps (06:00) Step 5: Consider long-term ROI, not just short-term wins (07:00) Common pitfalls to avoid when measuring ROI (08:00) Closing thoughts & what's next in the series Special Announcements & Links:

Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you'd like to support this show, rate, subscribe and leave a review on your podcast app.Books/Resources Mentioned:Painted Baby, by Matt ShoupI Will Teach You to be Rich, Ramit SethiBird by Bird, Anne LamottConnect with AJ & Mike:AJ Harper, website Write A Must-Read  Free resourcesAJ's Socials:FacebookLinkedInMike Michalowicz, websiteAll books Mike's Socials: IGFBLinkedIn

In this special episode, we dive into the world of geofencing technology and how it can transform small business marketing. Joining me are Barbara Wardell and Ernesto Cullari, co-founders of Cullari & Wardell, a geofencing ad agency. They break down what geofencing is, how it works, and why it's an affordable and effective marketing strategy for small businesses—especially those with limited budgets. We discuss: How geofencing targets the right audience with precision Why it's more cost-effective than traditional marketing How home-based businesses and service providers can benefit The importance of niche marketing and continuous education A new Amazon advertising opportunity for service-based businesses If you're a small business owner looking for innovative ways to attract more clients, increase engagement, and maximize your marketing dollars, this episode is for you! Timestamps: (00:00) Introduction: What to Expect in This Special Episode (01:00) Meet Barbara Wardell & Ernesto Cullari: Geofencing Experts (02:30) What is Geofencing and How Does It Work? (05:00) The Cost-Effective Power of Geofencing vs. Traditional Marketing (08:30) How Geofencing Protects Privacy While Still Being Effective (12:00) How Small Businesses Can Find and Target Their Ideal Clients (16:30) Smart Marketing Strategies for Service-Based Businesses (22:00) How to Use Geofencing Data to Track and Improve Marketing Efforts (29:00) The Importance of Niche Marketing & Continuous Self-Education (35:00) Exclusive: New Amazon Advertising Opportunity for Small Businesses (40:00) Where to Learn More & Final Takeaways Resources & Links Mentioned: Cullari & Wardell Geofencing Agency: Visit www.cullarimedia.com to schedule a consultation. Follow Ernesto on Instagram: @ernestocullari EmpowerHer Self-Paced Program: empowerherap.com  Special Announcements & Links Free 30-Hour EmpowerHer Discovery Session: https://channerconsultingllc.hbportal.co/schedule/660da85649ef86002d1790d3 Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips. Connect with us: LinkedIn: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/ Get in touch: info@channer-consulting.com If you found this episode valuable, please leave a review, share with a friend, and let us know your biggest takeaway! Until next time, keep building your dream business, one step at a time.

In an industry as competitive as aesthetics, having a great service and patient experience is only part of the equation. The reality is, your online presence can make or break your practice. In this episode, host Michael Walker sits down with returning guest Naren Arulrajah, CEO of Ekwa Marketing, to discuss what separates thriving aesthetic practices from those that fail to grow. Many practice owners underestimate the power of a structured marketing plan. Some rely on short-term tactics like paid ads, social media promotions, or word-of-mouth. While these can help, they aren't enough to build lasting visibility. The practices that dominate their markets do so because they invest in long-term marketing strategies, ensuring they consistently attract and retain high-value patients. A well-thought-out 6-month marketing plan allows aesthetic practices to: Build strong SEO rankings so they show up in patient searches Avoid overspending on paid advertising by leveraging organic reach Adapt to Google's ever-changing algorithms to stay ahead of competitors Track key performance metrics that drive patient growth Create a predictable and sustainable patient flow On the flip side, practices that operate without a structured marketing plan often struggle with visibility, patient retention, and unpredictable revenue. If your practice is experiencing fluctuating patient volume, low online engagement, or ineffective advertising, this episode will give you actionable insights to turn things around.

Are you feeling uncertain about your nonprofit's digital marketing strategy? Wondering if you should stick with your current plan or pivot to something new? You're not alone. In today's rapidly changing digital landscape, it's crucial to strike a balance between consistency and adaptability. What you'll learn: → The importance of documenting your marketing plan and sharing it with your team → How to balance long-term strategies (like SEO) with more nimble approaches (such as Google Ads) → Leveraging the $10,000 monthly Google Ad grant for nonprofits → Creating content that can be repurposed across multiple channels → The value of focusing on quality over quantity in your marketing efforts Evaluating Your Marketing Efforts Corey shares his insights on how often you should review your marketing activities: For ongoing campaigns: Evaluate at least quarterly, potentially monthly for high-volume efforts For specific events or initiatives: Conduct a retrospective after each occurrence Consider setting aside 5-10% of your budget for testing new ideas “It's not about doing three blog posts a month and seven social media posts a week just because somebody said you should. It's about doing things with conviction and purpose.” – Corey Morris This episode provides practical advice for nonprofit leaders looking to refine their digital marketing approach. You'll learn how to make data-driven decisions, adapt to changes in your organization and industry, and ensure your marketing efforts align with your overall goals. Ready to take your nonprofit's digital marketing to the next level? Listen to the full episode for more valuable insights and strategies you can implement today. Want to skip ahead? Here are key takeaways: 05:46 Evaluating Marketing Strategies and Balancing Channels Having data behind your marketing strategies helps you understand what you keep doing and where you pivot. Creating a balance between long-term and more agile strategies can help you balance what you need now while working towards longer term projects.  13:27 Leveraging Google Ad Grants and Content Strategy When utilizing Google Ad Grants, create versatile content that can be used across multiple channels. Understand where your audience is and focus on quality over quantity in marketing efforts. 22:01 Adapting Marketing Strategies to Organizational Changes Adapt marketing strategies to align with changing organizational goals. The START framework emphasizes the need for strategy before tactics. Don't forget about the importance of connecting marketing efforts to organizational outcomes and preparing for unexpected “trigger events.” 30:07 Evaluating Marketing Efforts and Frequency of Review Review your marketing activities quarterly at a minimum, with more frequent reviews for high-volume campaigns. Balance consistent strategies with the flexibility to adapt to new opportunities or challenges. Corey Morris Corey is an experienced industry speaker, best-selling author, and the owner/leader of VOLTAGE digital marketing agency. His new book, The Digital Marketing Success Plan (available on Amazon), published in July 2024 and details why companies need a documented, objective, and accountable digital marketing plan in today's era of unprecedented change in the digital marketing industry. He provides the context for why having a plan is important, real stories, and “how to” content for creating and implementing a plan leveraging his five-step START Planning process. Learn more at https://voltage.digital/corey-video-mtg https://www.facebook.com/voltagekc https://www.linkedin.com/in/coreymorris/ Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours

In this episode of the Branded Bull Podcast, we break down why a comprehensive marketing strategy is the key to real business growth. Too many small businesses waste time and money on scattered efforts without a clear plan—leading to frustration and little return. We'll discuss how a well-defined strategy ties branding, website presence, SEO, and customer engagement together to attract the right clients and drive revenue. Tune in for actionable insights that will help your business stand out and scale up.   https://www.brandedbull.com/  https://www.instagram.com/brandedbull/ https://www.facebook.com/brandedbullinc

Fearless Agent Coach & Founder Bob Loeffler shares his insights on The Marketing Part of The Fearless Agent Listing Presentation and how it's making his Fearless Agent Coaching Students rich! Fearless Agent Coaching is the Highest Results Producing Real Estate Sales Training and Coaching Program in the Industry and we can prove it will work for you if it's a good fit! Call us today at 480-385-8810 to see if it may be  good fit for you! Telephone Prospecting for Realtors means Cold Calling, Door knocking, Calling for Sale By Owners, Calling Expired Listings, Calling your Sphere of Influence, Farming, Holding Open Houses, but Fearless Agent Coaching Students di all of these completely differently and get massively better results! Find out how! Listen in each week as Bob gives an overview and explains the big ideas behind making big money as a Fearless Agent! If you are earning less selling real estate than you wish you were, and you're open to the idea of having some help, We are here for you! You will never again be in a money making situation with a Buyer, Seller or Investor and not have the right words! You will be very confident! You will be a Fearless Agent! Call Bob anytime for more information about Fearless Agent Coaching for Agents, Fearless Agent Recruiting Training for Broker/Owners, or hiring Bob as a Speaker for your next Event! Call today 480-385-8810 - or go to https://fearlessagent.com Telephone Prospecting for Realtors means Cold Calling, Door knocking, Calling for Sale By Owners, Calling Expired Listings, Calling your Sphere of Influence, Farming, Holding Open Houses, Spin Selling, but Fearless Agent Coaching Students do all of these completely differently and get massively better results! Find out how! Are You an Owner of a Real Estate Company - need help Recruiting Producing Agents - Call today! 480-385-8810 and go to FearlessAgentRecruiting.com and watch our Recruiting Video Real Estate Coaching training Real estate training real estate coaching real estate speaker real estate coach real estate sales sales training realtor realtor training realtor coach realtor coaching realtor sales coaching realtor recruiting real estate agent real estate broker realtor prospecting real estate prospecting prospecting for listings calling expired listings calling for sale by owners realtor success Best Realtor Coach Best Real Estate Coach Spin SellingSupport the show: https://fearlessagent.comSee omnystudio.com/listener for privacy information.

Welcome back to the EmpowerHer Business Accelerator Podcast! I'm your host, Phillipa Channer, and this month, we're continuing our deep dive into marketing channels—the various ways businesses connect with their audience and grow their brand. Episode Summary: In this episode, we focus on how to maximize your reach across multiple platforms. With so many marketing channels available, it's essential to manage them effectively to increase visibility, maintain consistency, and avoid burnout. You'll learn: ✅ Why expanding your reach matters and how to do it strategically ✅ How to repurpose content to maximize efficiency ✅ The importance of choosing the right platforms and focusing your efforts ✅ Best practices for engaging with your audience on different platforms ✅ How to leverage automation and scheduling tools to streamline your marketing If you want to reach a broader audience without feeling overwhelmed, this episode is a must-listen! Timestamps: (00:00) Welcome & Intro – Why expanding your reach matters (01:30) Choosing the right platforms for your business (03:00) The power of repurposing content across channels (05:00) How to engage with your audience on multiple platforms (07:00) Using automation and scheduling tools to stay consistent (09:00) Bonus Tip: Leveraging cross-promotion for growth (10:00) Closing thoughts & preview of next week's episode Special Announcements & Links:

In this episode, we're excited to welcome Mark Gaffney, Founder and CEO of MEG (Mark Edward Gaffney), a boutique marketing firm specializing in financial professionals. With over 15 years of experience in the financial services industry, Mark has dedicated his career to helping advisors refine their marketing strategies using one key element- data. Mark shares how analyzing key metrics, diagnosing inefficiencies, and implementing structured marketing plans can drive exponential growth for financial advisors. He also breaks down the importance of having a plan, tracking performance, and making data-backed refinements to stay competitive in an evolving landscape. If you've ever wondered how to take a smarter, more strategic approach to marketing, this conversation is for you! Here's some of what we discuss in this episode: The challenges some advisors are facing as they look ahead to 2025 Becoming more efficient in business through technology Dedicating time to working only on your business Finding the ideal investment in marketing for advisors in growth mode The competitive advantage of having a marketing plan Learn About FIG: https://www.figmarketing.com  800-527-1155

19 Minutes PodcastIn this week's episode of the Weekly Market Outlook, Jeff Fichtelman joins Chris to discuss the current agricultural landscape. They explore the projected increase in corn acreage, with estimates ranging from 95 to 97 million acres, indicating a strong shift toward corn. The conversation highlights the challenges of soybean profitability and the trend of even reallocating acres from cotton, rice, and other crops to corn. Additionally, they delve into crucial market fundamentals, including the Funds, tariffs, demand trends, and the expected volatility as we approach the spring planting and early summer period.

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Feeling overwhelmed about marketing your book? Whether you're launching your first book or trying to boost sales for an existing one, a clear strategy makes all the difference.In this episode, we'll break down how to create a book marketing plan that fits your goals and audience—plus 10 proven tactics you can start using today.BY THE TIME YOU FINISH LISTENING, YOU'LL LEARN:The four essential steps to creating a book marketing strategy that aligns with your goalsHow to identify your target audience and choose the right marketing channels10 effective marketing tactics—from building an author website to collaborating with influencers—to get your book in front of the right readersIf you're ready to stop feeling lost and start getting your book into the hands of readers who need it, this episode is a must-listen!Stay tuned until the end for actionable tips on picking the right strategies and building momentum without burnout.Submit a Question. Ask a question to be featured on the podcast. Ask HereLiked this episode? Share it and tag us on Instagram @juxtabkLove the show? Leave a review and let us know!CONNECT WITH US: Website | Instagram | Facebook

Why You Need a Marketing Plan for 2025A strong marketing plan isn't just a nice-to-have—it's the foundation for thecreator business.Whether you're a Creator, CEO, or brand, outlining your strategy, structure and systems to increase impact, influence and income will make all the difference for yourcreator business.http://bit.ly/createitlikeaboss

Meet Joe Sanok Joe Sanok helps counselors to create thriving practices that are the envy of other counselors. He has helped counselors to grow their businesses by 50-500% and is proud of all the private practice owners who are growing their income, influence, and impact on the world. Click here to explore consulting with Joe. […] The post Marketing Month: How to Design a Marketing Plan with Gee Ranasinha | POP 1162 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

Think effective marketing always requires a big budget? Think again! Today’s episode might change everything you believe about growing your business. Omar reveals several marketing approaches that are completely free – including a powerful strategy around sharing your entrepreneurial journey that’s been proven to attract loyal customers. In this assumption-challenging episode, discover additional proven strategies […] The post MBA2580 The $0 Marketing Plan That Actually Works appeared first on The $100 MBA.

Think effective marketing always requires a big budget? Think again! Today's episode might change everything you believe about growing your business. Omar reveals several marketing approaches that are completely free – including a powerful strategy around sharing your entrepreneurial journey that's been proven to attract loyal customers.In this assumption-challenging episode, discover additional proven strategies that successful entrepreneurs use to build their audience and attract customers without spending a dime. Omar breaks down real examples of businesses that have mastered the art of zero-cost marketing, and shows you exactly how they did it.Ready to discover how to market your business effectively without opening your wallet?Hit play at the top of the page to unlock these powerful, budget-friendly strategies that could transform your business growth.Download the FREE worksheets over at http://100mba.net/worksheets.Watch the episodes on YouTube: https://lm.fm/GgRPPHiSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed

Your revenue goals are only as good as your lead gen. And if you're doing random marketing, you're going to get random results (at best). Let's talk about how to choose which marketing channel best suits your business, how much time & money to put into it, and how to get it cranking motivated sell leads asap. Watch the full video here: https://youtube.com/live/ygHkFUygTLU ***Join us live, Thursdays at 11 AM Pacific for the Evergreen Marketing Live Q&A: https://www.facebook.com/groups/officialcarrotcommunity/***Need to grow as a leader? Check out Trevor's podcast: https://link.chtbl.com/EFF***Learn more at Carrot.com/shows - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years.