Podcasts about marketing plans

There are only a few weeks left where you have the undivided attention of your audience.Mark your calendar because as soon as it hits around about the 12th of December, everyone starts winding down and clocking off.So if you want consistent cash + clients to continue to flow into your business in 2026, you need to make sure you're filling your sales pipeline with dream, fully-aligned clients now. After over 6 years in business I see this scenario play out every single year. And every single year, everyone starts to freak out when they get to the middle of January and realise their sales pipeline is dry and they have no idea where their next client is going to come from.So in today's episode of the How I Do Content Podcast, I'm going to share how you can set yourself up now with a sales pipeline filled with hot AF leads who are READY to buy. Minus the mid-January freak out or having to work through the holidays.SIGN UP FOR THE MESSAGING FOR LEADS MINI-MINDIt's my new 2-week mini-mind designed to help you fix the one thing standing between you and consistent sales → your messaging.We'll create the kind of top-of-funnel strategy that keeps your sales pipeline full of hot-AF, ready-to-buy leads – the ones who already get your magic and are just waiting for the right invite.It starts Monday 17th November and it's only $47. Let's get your sales pipeline sorted so you too can switch off from the 12th of December knowing your marketing is still working – and your dream clients are already lining up for the new year.Sign up at https://thesocialbolt.com.au/mini-mind/ WANT MORE?Watch my 22 minute Obvious Choice Offer Training at https://thesocialbolt.com.au/obvious-choice/ Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.au TOPICS COVERED IN THIS EPISODE2026 marketing plan, end of year marketing strategy, holiday marketing tips, sales pipeline strategy, how to fill your sales pipeline, attract dream clients, consistent clients in 2026, marketing for service providers, small business marketing plan, visibility strategy, content that converts, marketing during holidays, nurture your audience, sustainable marketing, visibility connection conversion framework, content strategy for coaches, top of funnel marketing, messaging that sells, lead generation for online business, audience engagement, sales funnel tips, building business momentum, content that attracts clients, how to keep leads warm, messaging for leads, business planning 2026, client attraction strategy, how to get sales while offline, why waiting until January doesn't work, CEO marketing mindset, intentional marketing strategyBackground Music is Copyright Free. You're free to use this music in your videos.Track: Harry Potter Theme SongMusic promoted by Chayatori RecordsVideo Link: https://youtu.be/WY8-lVlLhWE

Right Thinking with Steve Coplon.This week's show is called "Personal Finance and Small Business Ownership Part 4 - Encore Edition #19". Tune in and hear Steve as he continues in the last of this four-part series to teach valuable lessons on how to reach success in business. Now that you've established your Sales Goals, your best chance to reach them is with a well-managed Marketing Plan.https://www.talknetworkradio.com/hosts/right-thinking

This video was created using NotebookLM from Google based on a podcast recording of me with Judith Briles and a text document on 10 key book marketing tactics. I like this video better than a similar one created and posted yesterday. Why? Because the graphics are more engaging. And that's because I learned how to edit output from NotebookLM.Be Heard: Create Your Content EngineHost your own podcast.Be a guest on other podcasts.Create short content-rich videos.Build Your Tribe: Community and Direct ReachOwn one social network.Host your own online summit.Participate in other people's summits.Send a weekly email.Go Big: High-Impact OutreachSpeak at events. especially offline.Pitch major TV shows.Pitch major magazines.I share the main points for this podcast. But not the entire transcript (which you can access at the top of this podcast entry).Website: https://www.BookAuthorAuthority.comWebsite: https://www.BookMarketingBestsellers.comBook Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe

A powerful 10-point strategy gives you a clear, actionable plan to market your books. Four manageable strategic phases build on each other.1. Build the Foundation: The Stuff You Own and ControlFirst things first, the foundation: Building the stuff that you own and control. This is your content engine that's going to establish you as an authority in your space for the long haul. So what's the key here? It's how these three steps work together like a well-oiled machine.Your weekly podcast is the heart of your content engine. It's where you have your deepest conversations.Then, pull out shareable video clips from that podcast.And finally, pick one social media channel and focus on sharing those clips to pull people back to your main content.It's a smart interconnected system. This is where the magic is.For your podcast, feature people you want to honor. It's not just about getting interviews. It's about building genuine relationships.Your videos should be short and sweet but packed with value. Post them everywhere: YouTube, Rumble, Vimeo, and all your social networks.For social media, don't try to be everywhere at once. Pick one network like Instagram or TikTok and get really, really good at it.Your own content engine should now be humming along,2. The Expansion: Tap into Other People's AudiencesIt's time for phase two, the expansion. You've got your own valuable stuff now, so the strategy shifts a little bit.Start tapping into other people's audiences. It's all about leveraging platforms that other people have already built. How? Be a guest on other podcasts. Use tools like ListenNotes.com and Matchmaker.fm to locate the most targeted podcasts to reach your audience.You should also speak at events, both online and in person. Note: While online speaking is great, there is absolutely nothing that beats a live in-person speech for making a real connection.This plan also has a cool two-sided strategy for summits. You can host your own, or you can be a guest at someone else's, or both! If you host your own summit, you're in the driver's seat. You control the whole conversation and you build your brand as a leader.But being a guest, that's a fantastic shortcut to a built-in audience without all the logistical headaches. Which one's right for you? That depends on where you're at right now.3. The Email Connection: Own Your RelationshipsWe've covered building your platform and borrowing other people's, but this step is about owning the relationship with your biggest fans. It's about creating a direct line to them that no algorithm or social media platform can ever mess with.Social media is rented land. Your website could get buried by Google. But your email list is your direct, unfiltered line to the people who want to hear from you. It is the most valuable and bulletproof asset you can build as an author.How to use this direct line is simple: Send one email, every single week, no matter what. Send out emails that are short, packed with value, content rich, and inspirational. You're not just trying to sell them something, you're serving them consistently.4. The Amplifier: Pitch to the Major LeaguesThe final and most ambitious phase of this book marketing plan is the amplifier. Once you've got your foundation built, your expansion strategy working, and you have a direct connection to your tribe, you are ready to pitch to the major leagues.Take your message and scale it up, big time. Getting attention from major media isn't about getting lucky with one great pitch. It's about engaging in a persistent professional effort. And. as this timeline shows, the plan is to send a new idea, a new proposal, to your target outlets at least every two weeks.This steady drumbeat shows the media that you are serious, creative, and not going away. The rules for this final phase are all about focus and relevance. Pick one national TV show and one major magazine to start with.But here's the kicker. Your ideas have to be newsworthy. Connect what your book is about to what people are already talking about right now. Link your expertise to current events. That is what makes a producer's ears perk up.ConclusionThis table sums it up perfectly. You've got 10 individual tactics, but they all funnel into these four core strategies.You build your foundation with your content. You get expansion by leveraging other platforms. You forge a critical connection with your weekly email. And, finally, you become the amplifier by pitching the major media. It's a complete, integrated book marketing system where every part supports the others.This 10-point book marketing plan is so much more than a to-do list. It's an author marketing blueprint for building a career. Looking at this book marketing system, the question you should be asking yourself isn't, how can I possibly do all of this at once? It's much simpler than that.The real question is, what is the very first brick you're going to lay for your author platform starting today?Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.Website: https://www.bookmarketingbestsellers.comWebsite: https://www.bookauthorauthority.com This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe

The one about Successful Strategy Sessions, AI changing Brand Visibility and Fright Night - TG129 The one about Successful Strategy Sessions, AI changing Brand Visibility and Fright Night - TG129 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:02:44 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:15:36 Content Spotlights ROGER: Why Most Strategy Sessions Fail, and How the Best Ones Get It Right by Dev Patnaik in Forbes: https://www.forbes.com/sites/devpatnaik/2025/10/28/why-most-strategy-sessions-fail-and-how-the-best-ones-get-it-right/ PASCAL: In Graphic Detail: How AI search is changing brand visibility by Sam Bradley for DigiDay.com: https://digiday.com/marketing/in-graphic-detail-how-ai-search-is-changing-brand-visibility 00:32:24 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:40:41 Marketing Tech and Apps ROGER: It's all about video tools for business efficiency: Loom: https://www.loom.com/ Vidyard: https://www.vidyard.com/ PASCAL: It's all about creating ‘real' marketing campaigns: Pretty Funnels https://www.prettyfunnels.com/ A drag-and-drop funnel builder to help marketers, startups, freelancers and small business teams map, visualise and optimise their digital marketing journeys LucidChart https://www.lucidchart.com/pages combining diagram and flowchart tools for visualising marketing campaigns, funnels, workflows and team processes. 00:47:05 Film Marketing FRIGHT NIGHT (1985) Directed by: Tom Holland (Class of 1984, Psycho II, Child's Play 1988, Thinner 1996) Written by: Tom Holland Cast: Roddy McDowall, Amanda Bearse, Chris Sarandon, William Ragsdale, Stephen Geoffreys as Edward "Evil Ed" Thompson We look at the marketing of Fright Night, particularly the debate about the Trailer that the Director felt didn't represent the film properly. The trailer presented it is a a gory horror movie, when in fact it was also a comedy, drama and teen romance feature. Did they originally miss out on a wider audience because of this mistake? About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a marketing speaker and consultant who's spent his whole career helping his customers keep their marketing simple but effective. He's the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series. Pascal is a digital marketing veteran, he

You're not failing at marketing because you're inconsistent or undisciplined.You're struggling because your current plan requires perfect energy, unlimited time, and zero life interruptions. And that version of you doesn't exist.In this episode, Danielle R. Harris is breaking down why your marketing plans fall apart even when you care deeply and want to show up. And how to build a marketing rhythm that fits your real life, real capacity, and real responsibilities.Whether you're growing a business alongside a 9–5, running a household, parenting, managing chronic energy cycles, or simply being a human with a full life, this episode is for you.In this episode you'll learnWhy “not enough time” is usually a visibility problem — not a time problemThe hidden belief that stops you from marketing (you won't promote if you think you can't handle more clients)My 5-step capacity-based planning methodHow to build real momentum in four messy, scattered hours a weekBook a free call to learn how The Blueprint helps you find and make the most use out of your time so you can market and grow your business. You can get even more Marketing That Works in your inbox by signing up for the weekly newsletter. Follow on Instagram at @Danielle.R.Harris.

In this solo episode of the Thriving Authors Podcast, I'm diving into how to create a marketing plan for your book. Marketing, promoting and launching feel so much less overwhelming when you have a plan in place!I share a few journal prompts that are really helpful to brainstorm and also explain:How to avoid getting completely burned out and not wanting to do any marketing.The best sort of publicity that you can get that will lead to book sales.A menu of ideas that you can get excited about when creating your plan.A mindset shift so you don't feel icky or salesy when sharing about your book.Examples of special little extra goodies you can send to everybody who preorders your book.What materials are really helpful to have ready when you're pitching different media marketing opportunities.And more!And if you are an entrepreneur who wants to write and publish the book inside your heart, I'd love for you to join me in my free Facebook group Women Entrepreneurs Becoming Best Selling Authors. We discuss the podcast episodes, I host free challenges and you may even meet your new writing partner to swap pages with!

Say goodbye to the stress of scrambling the week of Thanksgiving and crossing your fingers for sales! I'm here to give you the exact, step-by-step plan to turn Black Friday through Cyber Monday into your most profitable weekend of the year. In this episode, we'll walk through the simple weekly rhythm for November so you know what to sell, where to sell it, and how to prep every asset (from graphics to listings) without overwhelm. You'll learn how to build a VIP early access list, map an email schedule that actually converts, and use extensions, ship-by cutoffs, and gift cards to keep revenue rolling into December. Whether you sell on Etsy, Shopify, Amazon, wholesale, or at markets, you'll leave with a clear calendar, compelling offers, and the confidence to lead your sales like a true Product Boss.In This Episode, You'll Learn: 00:00 The plan you need NOW to beat last-minute holiday stress and guesswork. 02:00 How to choose the top offers to go all in on for maximum profit. 04:15 What you need to prep ASAP (graphics, listings, photos, banners, and more). 06:10 The truth about “up to 70% off” and smart discounting. 08:05 Week-by-week November plan to stay focused and on track. 10:00 Building a VIP early-access list that buys before the crowd. 12:10 Social and in-person tactics to grow your email list FAST. 14:00 Seeding demand: sneak peeks, social proof, urgency that converts. 16:20 Your email cadence playbook: how many, when, and what to say. 18:45 What to do AFTER Cyber Monday to boost sales. 20:10 How to set yourself up for momentum going into December. 22:00 How to serve customers shopping last minute (to boost more sales). 23:30 Ways to recognize and track gaps so you can sell more next time. 25:00 The “Keep it simple, seller” mindset to scale faster.Resources + Links

The question that IBPA staff probably gets asked the most by publishers is: How do I sell more books. We're always happy to help, so IBPA's Chief Content Officer Lee Wind joins “Inside Independent Publishing (with IBPA)” to share advice on the most effective and ineffective book marketing tactics, including how you can get your book vetted so bookstores, librarians, and consumers will be more likely to buy it; how you can make your books more discoverable to buyers; how you should successfully market your book pre-publication, during the launch, and post publication; and much more.PARTICIPANTSLee Wind (he/him) is IBPA's Chief Content Officer, and is constantly iterating IBPA's book marketing programs to help our members' books achieve and succeed. A book blogger and author published by six different independent presses himself, Lee is passionate about empowering and amplifying independent voices. As an author, Lee writes stories to empower kids and teens to be their authentic selves and change the world—the same books that would have changed his life as a young gay, Jewish kid. Lee is also the co-founder of We Are Stronger Than Censorship, a nonprofit program that buys and donates two books to offset every one book challenge. You can visit Lee's author website at leewind.orgIndependent Book Publishers Association is the largest trade association for independent publishers in the United States. As the IBPA Director of Membership & Member Services, Christopher Locke assists the 3,900 members as they travel along their publishing journeys. Major projects include managing the member benefits to curate the most advantageous services for independent publishers and author publishers; managing the Innovative Voices Program that supports publishers from marginalized communities; and hosting the IBPA podcast, “Inside Independent Publishing (with IBPA).” He's also passionate about indie publishing, because he's an author publisher himself, having published two novels so far in his YA trilogy, The Enlightenment Adventures.LINKSLearn more about the many benefits of becoming a member of Independent Book Publishers Association (IBPA) here: https://www.ibpa-online.org/Sell more books with IBPA's book marketing programs: https://www.ibpa-online.org/page/ListofBenefits#sellmorebooksSupport independent publishers whose books have been banned through the We Are Stronger Than Censorship campaign: https://www.wearestrongerthancensorship.org/Check out IBPA Chief Content Officer Lee Wind's books here: https://www.leewind.org/Follow IBPA on:Facebook – https://www.facebook.com/IBPAonlineX – https://twitter.com/ibpaInstagram - https://www.instagram.com/ibpalovesindies/Follow Lee Wind here:Instagram: https://www.instagram.com/iamleewind/Facebook: https://www.facebook.com/leewindBluesky: https://bsky.app/profile/leewind.bsky.socialYouTube: https://www.youtube.com/user/leewindauthor

In this insightful episode of Talking Book Publishing, hosts Kathleen and Adanna welcome Mary Vensel White, author, editor, publisher, and Orange County president of the California Writers Club. Mary shares her multidimensional expertise in publishing and digs into one of the most elusive topics for authors: book marketing. She brings a refreshingly honest and practical perspective on the importance of market research, knowing your genre, identifying comparable titles, and how all of that plays into placing your book in the right hands.Listeners will walk away with a deeper understanding of how cover design influences buying decisions, the power of ebook promotions (even free ones!), and why setting a budget and timeline early in the writing process is crucial. Mary and the hosts also explore effective low-budget marketing, the evolving role of social media, and how to reach readers in both digital and physical spaces. Whether you're a debut indie author or a seasoned writer looking to update your strategies, this episode is packed with actionable advice that cuts through the noise.We'd like to hear from you. If you have topics or speakers you'd like us to interview, please email us at podcast@talkingbookpublishing.today and join the conversation in the comments on our Instagram @writerspubsnet.

Allan Dib has helped several entrepreneurs add rocket fuel to their businesses through intelligent marketing. He is a serial entrepreneur who has founded, scaled and exited multiple companies, and a self-described rebellious marketer. He is the founder of Successwise and the #1 bestselling author of the book The 1-Page Marketing Plan, which has been fully updated and re-released this week. On this classic episode, Allan joined host Robert Glazer on ⁠the Elevate Podcast⁠ to share what so many companies get wrong about marketing, and how to get great results with efficiency and simplicity. Thank you to the sponsors of The Elevate Podcast Mizzen & Main: ⁠⁠⁠⁠⁠⁠mizzenandmain.com⁠⁠⁠⁠⁠⁠ (Promo Code: elevate20) Shopify: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠shopify.com/elevate⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Indeed: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠indeed.com/elevate⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Masterclass: ⁠⁠⁠⁠⁠⁠masterclass.com/elevate⁠⁠⁠⁠⁠⁠ Found: ⁠⁠⁠⁠⁠⁠found.com/elevate⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

Turn marketing into a true business growth engine! In this episode of StrategyCast, you'll discover a proven planning framework to align each campaign with your company's goals, learn how to turn objectives into actionable plans, explore strategies for integrating AI, and uncover the secret to becoming indispensable in the C-suite.And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.==Let's Break It Down==05:51 Marketing Leadership: Growth and Education07:47 "Aligning Marketing Expectations and Success"13:17 Strategic Planning for Growth Initiatives16:20 Maximizing Brand and Technology Investments20:29 Product Launch Oversight Risks25:13 Focus on Metrics for Success27:04 Strategic Planning and Initiative Approval29:22 "Aligning Marketing Investments with Growth"33:57 AI Innovation: Marketing's Vital Role36:36 "It Takes a Village"41:48 Intentional Time Management Strategies==Where You Can Find Us==Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast==Leave a Review==Hey there, StrategyCast fans!If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

Want your content to finally lead somewhere tangible? We walk you through a simple, durable system that connects what you publish to what you sell—so every post, email, and video nudges the right people toward your offer instead of getting lost in the feed. You'll hear how we audit opt-ins for strategic fit, craft a short nurture sequence that builds trust and moves buyers to a clear decision, and plan a year of content around focused pillars and quarterly goals that stack momentum. If your marketing feels scattered, this is the blueprint for building a calm, repeatable engine.We also share how we work one-to-one over three to six months, meeting monthly or a few times each month depending on the package, and why that cadence helps you implement fast without burning out. Then we reveal a limited, deeply discounted 60‑minute marketing strategy session available during our “spooky good deals” week. In that session, we map your opt-in to your product, align your content to your offer, and tighten your email sequence so subscribers move smoothly from first click to customer. To sweeten it, early bird listeners who purchase a deal unlock $144 in free products, including brand-new AI prompts to speed up content and a lightning consult—plus extra time added if you choose the strategy session.If you're ready to replace guesswork with a plan that converts, now's the moment. Get on the early bird list, claim the bonuses, and let's design a marketing system that compounds every quarter. Subscribe, share this with a creator who needs focus, and leave a quick review to help more people find the show.

The one about improving airports, judging awards and the film, The Long Walk - TG128 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:05:33 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:18:03 Content Spotlights ROGER: How To Improve Airport Experiences - Rory Sutherland. https://youtu.be/VBfcMdr37Ao?si=q1lTeA03nodfJh5q PASCAL: Insights from the Judging Panels: Reflections from Roger and Pascal on Their Experiences as Award Judges (Protection Review Awards, Tourism Awards) 00:38:25 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:45:55 Marketing Tech and Apps ROGER: It's all about video. Look at what DJI have launched whilst we've been on summer break: https://store.dji.com/uk DJI Mic 3 DJI Mini 5 Pro Drone DJI Osmo Nano And still to come the Osmo Action 6 with a 1 inch sensor. PASCAL: It's all about image creation and visual marketing Gemini Image Generator https://gemini.google/overview/image-generation/ Google Nano Banana, lets you turn a single photo into countless new creations. You can even upload multiple images to blend scenes or combine ideas. Night Café Studio https://creator.nightcafe.studio/ for more creative and artistic visuals for your social media posts and blog articles. You can even share your co-creations and earn credits. 00:57:15 Film Marketing THE LONG WALK (2025) Director: Francis Lawrence (Constantine (2005) I Am Legend (2007), Water for Elephants (2011), The Hunger Games (2013–present), and the spy thriller Red Sparrow (2018) Writers: screenplay by JT Mollner, based on the 1979 novel of the same name by Stephen King (under his pseudonym Richard Bachman) Starring: Cooper Hoffman, David Jonsson, Garrett Wareing, Tut Nyuot, Charlie Plummer, Ben Wang, Roman Griffin Davis, Josh Hamilton, Judy Greer, and Mark Hamill. Taglines: The task is simple. Walk or die. Often considered impossible to film, Stephen King's The Long Walk finally comes to the big screen after several failed attempts over several decades. We look at the hard-hitting story, the many marketing posters and trailers and talk about some innovative screening gimmicks. About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a marketing speaker and consultant who's spent his whole career helping his customers keep their marketing simple but effective. He's the author of Cats, Mats and Marketing Plans and the...

Live with Roger and Pascal: Circle of Simplicity, Signature Talks, and Controlling Rumours#MarketingMadeSimple #SpeakersCorner #FilmMarketing #RogerAndPascal #ExpertQandAEver wondered how marketing leaders keep things simple, communicate with impact, and draw inspiration from the world of film? Join Roger Edwards @RogEdwardsTV and Pascal Fintoni @PascalFintoni_on_YouTube for another episode of their live companion show, where they answer your questions and share practical insights in just 30 minutes!In this episode:

If your content is getting likes and comments but sales are stalling, the problem isn't your effort — it's your buyer journey.In this episode, I'm breaking down my Simple 5-Step Digital Marketing Plan (the same framework I use inside Content to Clients Club) so you can finally turn your content into paying clients.You'll learn:The 5 stages every buyer goes through before they're ready to investWhy buyers are taking longer to say “yes” (and how to adapt)Real examples of how to hit each step across multiple platformsIf you've been posting consistently but not seeing sales, this episode will help you spot the gaps and fix them — without adding more work to your plate.

Big news, friends—Black Friday doesn't have to feel overwhelming or chaotic! In this behind-the-scenes episode, I'm sharing how I'm simplifying my own Black Friday 2025 plan for my photography business and using one clear content strategy: repurposing long-form content to strategically prime my audience ahead of my offer.If you've ever felt like you're throwing spaghetti at the wall with your marketing or scrambling last-minute in November, this episode will walk you through how I'm preparing now (in September!) to ensure my Black Friday promotion is smooth, strategic, and simplified.Whether you're a family photographer or a small business owner, you'll walk away with practical tips to help you organize your content, repurpose what you already have, and build momentum that leads directly to your Black Friday offer.Here's what you'll learn in this episode:How to simplify your Black Friday plan without overwhelmWhy I chose ONE clear offer for Black Friday 2025 and how I'm preparing for itHow to repurpose long-form content (like blogs, YouTube, and podcasts) into weekly pre-launch contentThe importance of segmenting your audience ahead of time to warm them upWhy priming your audience 6–10 weeks out is essential for launch successHow this same approach can help both photographers and service-based business owners

I'm donating $500 to the first 100 churches that sign up for ChurchCandy in September. This $500 will help cover the cost of your first month of running ads! Sign up below and claim your first month of ads for FREE:

Fortune 500 marketing strategist Robert Michael Fried has guided the marketing and licensing direction for companies like Motorola, Nautilus, bebe eyewear, Revlon eyewear, Marantz stereo, the Planet line of environmentally-friendly products and several Silicon Valley high-tech firms. He is a frequent guest lecturer on corporate and college campuses including Medtronic, Wells Fargo, NYU, UCLA, USC, Providence College and The Naval Post Graduate School. He is the founder of Brandmark Marketing Consulting and Thirdwind, a company dedicated to empowering people to achieve their professional and personal goals. He lives in Carmel, California, above the sea. 12 ESSENTIAL BUSINESS PRINCIPLES TO CREATE MEANING, HAPPINESS, AND TRUE SUCCESS ROBERT MICHAEL FRIED After years of focusing on our career, it's easy to lose sight of what's important in the rest of our lives. Fortune 500 marketing strategist, Robert Michael Fried shows how the same skills and principles you've used to achieve professional success can help you reach your personal goals too - by creating A Marketing Plan for Life (Perigee Trade Paperback; January 2005; $15.95 U.S.). Fried advises us that the same strategies that result in having a good career can help us define what really matters most in our personal lives as well. Fried's twelve-point system helps the reader achieve a fuller, more balanced life/work plan: * Define the business you're in ( Figure out who you are and who you want to become. * Assess the market (Capitalize on your strengths. * Create "targets of opportunity" (Make your dreams a reality. A Marketing Plan for Life provides a definitive roadmap to help us discover our true purpose in life so we can achieve meaning, happiness and true success.

On today's Final Bell, we talk with Doug Simon at Tredas about USDA reports recap, significant acre change, global changes, US grain usage and exports, cattle weaker today, and keys for marketing plan.

Corey Morris, CEO of Voltage and author of The Digital Marketing Success Plan, joins the show to share his proven framework for creating powerful digital marketing strategies. With over two decades of experience helping brands thrive online, Corey developed the START process, a simple yet comprehensive approach built around Strategy, Tactics, Application, Review, and Transformation.In this conversation, Corey breaks down how START can help any business cut through the noise, align their marketing efforts with business goals, and achieve measurable growth. Whether you're a business owner, marketer, or leader looking to sharpen your digital edge, this episode offers a practical roadmap to success.

It's the start of a new month. You open your laptop to write an email, and there it is, the blinking cursor. What should you even send today? A sales pitch? A new video? Something fun? The harder you think, the more stuck you feel.That's why so many people hate email marketing. It feels like a chore. Not because writing emails is hard, but because trying to decide what to promote and how to write about it at the same time is a recipe for frustration.Good news. There is a simple fix. With the right planning system, email marketing gets easier, faster, and even a little fun. In this post, you will see how to use a simple template to plan out a whole month of emails so you can stop stressing and start sending.Useful Episode ResourcesFREE list of the top 10 books to improve your email marketingIf you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here. Join our FREE Facebook groupIf you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to.Try ResponseSuite for $1This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.Join The Email Hero BlueprintWant more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then The Email Hero Blueprint is for you.This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or ‘better' subject lines.Subscribe and review The Email Marketing Show podcastThanks so much for tuning into the podcast! If you enjoyed this episode (all about the psychology of marketing and the 9 things we use in all our email campaigns) and love the show, we'd really appreciate you subscribing and leaving us a review of the show on your favourite podcast player.Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes so more awesome people like you can discover the podcast. And please do tell us! If you don't spend time on email marketing, what do...

Are you hoping for more clients in your business? Whether you're new to your business or you've been in the gam for a while, you know that unless you have customers, you can't have a successful business. So what's the answer to getting in front of those potential customers? A visibility plan.Our visibility marketing activities are often the first to get dropped in our business when we get busy, which slows down our inquiries and leads to less new clients. In today's episode, I am highlighting the timeline of your marketing efforts and how you can create a visibility marketing plan in your business.In This Episode You'll:Learn about Visibility MarketingExplore Visibility Marketing ActivitiesSet Aside Time for Your Visibility PlanFind it quickly:3:13 - What is Visibility Marketing?6:06 - Visibility Marketing Activities for Your Business7:21 - Repurpose and Share Older Content that Performed Really Well in the Past9:23 - Pitch Yourself to Collaborate with Another Business Owner10:52 - Show Up in Facebook Groups 11:21 - Optimize for SEO12:37 - Keep Evergreen & Video-Based Content Top of Mind14:06 - Schedule Your Visibility Activities Links + Resources mentioned in this episode:Episode 33Episode 21Brands that Book with Davey JonesEpisode 3More ways to connect:JOY MICHELLE INSTAGRAMWORK WITH JOY AS YOUR COACHJOY MICHELLE CO. WEBSITERead the full show notes from today's episode HERE.If you're enjoying the content we're creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group! Join Now >>

Let's cut to it - posting your availability every week is not a marketing strategy. It's reactionary, it's short-term, and it keeps you stuck in survival mode instead of building real demand for your salon.In this episode, I'm breaking down:Why posting availability won't grow your business long-termThe difference between reactionary marketing and intentional strategyHow to move from survival mode to growth mode with a mapped planWhy filling your knowledge gaps is the key to less stress and more revenueNeed your next four months of marketing completely mapped out for you? Check out my Done For You Marketing Intensive - your promos, copy, and visibility systems planned in one session.Want to make sure clients can actually find you? Grab my Salon Visibility Masterclass:https://www.salonmindsmastermind.com/salon-visibilityReady for weekly coaching, strategy, and systems to support you? Join me in The Monday Club:https://www.lexilomax.com/monday-clubBecause marketing that builds momentum is what gives you freedom, not scrambling to fill tomorrow's spot.

Send us a textIs it fall? Is it summer? Doesn't matter, planning season is here, and the shiny objects are coming (AI, OTT, YouTube). Brandon & Caleb zoom out and lock you into the three pillars that never change—so your plan works no matter which media fad shows up.The framework:Strategy → Message → Media (in that order, always)Build each for three customer types: Today, Tomorrow, YesterdayIn this episode you'll get:Today customers: How to win the finish line with Price, Speed, Hassle Message that converts now: Speak to needs, pains, hopes, fears + give a clear next step.Media that matches intent: Where buyers are right now Tomorrow customers: The 60–70% budget play—commitment, quality, relationships.Media that compounds: Buy daily repetition with the same audience Yesterday customers: Keep the tribe warm with added value, support, and swag. Referrals don't happen by accident.Do this today: Fill a 3×3 grid: rows = Today/Tomorrow/Yesterday; columns = Strategy/Message/Media. If a box is blank, that's your leak.Maven Marketing Mastermind → https://www.mavenmethodtraining.comOur Website: https://frankandmaven.com/Instagram: https://www.instagram.com/frankandmavenmarketing/TikTok: https://www.tiktok.com/@frankandmavenTwitter: https://twitter.com/frankandmavenLinkedIn: https://www.linkedin.com/company/frank-and-maven/Host: Brandon WelchCo-Host: Caleb AgeeExecutive Producer: Carter BreauxAudio/Video Producer: Nate the Camera GuyDo you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com!Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

You want the crowd chanting MORE! Right? Push play and tap into your inner Swiftie to level up your marketing and create long lasting brand buy in that monetized for years to come. Move like the one percent, not like the masses. Your audience is craving real leadership and that comes from you getting way beyond the surface level ideal avatar and into the real unicorn meat of your full butthole brand potential. As promised, here's the link the

Will your Q4 plan make or break your Christmas sales? I'm Catherine Erdly, drawing on 25 years in retail trenches, and this episode of the Resilient Retail Game Plan podcast is your hands-on guide to prepping a joined-up Q4 marketing plan. Featuring insights from PR guru Rosie Davis Smith, email strategist Katie Farrell, ad creative powerhouse Narada McCoy, and social storytelling pro Emily Hansen. We cut past the shiny distractions to give you product business advice you can bank on, including practical inventory management tips, cash flow strategies for indie retailers, and bite-size marketing moves that punch above their weight. Whether you're chasing a Black Friday bounce or looking to scale your product business without burning out, you'll get a real-world playbook—no jargon, no hype.Why listen?Build a Q4 campaign that links PR, email, paid ads, and social to tell a story customers rememberLand genuine press coverage (gift guides included) even if PR feels alienCraft emails that sell when you're too busy to write another draft in DecemberSqueeze more margin out of seasonal ads—and shift your budget like a proBatch social content in one afternoon so you've always got stockroom-fresh posts, even in peak chaosSpot (and dodge) the biggest cash flow traps retailers fall into at peakLet's connect: DM me @resilientretailclub on Instagram with your favourite takeaway or guest suggestion for a future podcast episode. Don't forget to follow, rate, and review the Resilient Retail Club podcast in your favourite retail podcast UK app. And if you want fresh industry insight, check out my Forbes articles on retail trends - https://www.forbes.com/sites/catherineerdly/

In this solo episode of Content, Briefly, Jimmy Daly revisits his January 2025 post, The Only 2025 Marketing Plan That's Guaranteed to Work. With 2026 on the horizon, he reflects on how content distribution has shifted, the limits of LinkedIn, and the risks of chasing channels.Instead of hunting for silver bullets, Jimmy makes the case for going back to basics—practical content, human connection, and brand building—as the most reliable path forward for content marketers.This episode is sponsored by our friends at Ahrefs. You can sign up for Ahrefs Webmaster Tools, for free, to improve your website's SEO performance and grow traffic from search.************************Useful Links:Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/Read the Post: https://www.superpath.co/blog/2025-marketing-plan************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.

This Week:  Your Emergency Marketing Plan  Our panel helps you prepare for, and respond to, emergencies with your digital marketing and fundraising. They also help you steward your new donors. They're Sarah Allen from BRAC USA, along with Julia Molinaro … Continue reading →

This gets missed at most restaurants and it's a big miss. - Do you need some help driving sales to your restaurant?   I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!  If you need help check out www.americasbestrestaurants.com

Your audience wants to know who TF you are and why TF they should listen to you. So when you're offering something totally different from what's already out there... you get to educate your audience and show them WHY they want to stampede into your offer. That's why Nicole is ripping off the band-aid and giving you a front row seat to a LIVE coaching session with one of her badass Unicorn Clients, Steven Hicks, as they work through the pieces of a marketing plan with muscle for his anthropology based fitness coaching business.  If you're looking to create a long term marketing plan that's sustainble AF, this is for you. Press play and see how you can build your perfect storm marketing plan.  Want to connect with Steven Hicks? Follow him on Facebook or visit his website here. P.S. See EXACTLY what you need to start creating your Perfect Storm story to call your audience to action

Do you have an organized, detailed, strategic marketing plan for every book that you publish? President and Founder of Media Kit Buzz Brian Feinblum joins “Inside Independent Publishing (with IBPA)” to share expert tips about the most important aspects of a book marketing plan pre-publication, during publication, and post-publication, including what your budget should be, best practices for marketing through email lists, social media, advertisements, and much more.PARTICIPANTSBrian Feinblum has been an award-winning book promoter and marketer for over three decades, working with thousands of authors and scores of book publishers to promote books of every genre, including children's books, poetry, fiction, and non-fiction. He worked for two independent publishers as their publicity director, and for 21 years was the chief marketing officer for the nation's largest book publicity firm. His own company, Media Kit Buzz Inc, celebrates five years of providing book marketing consulting and public relations services.You may enjoy reading his award-winning blog of 14 years, which has generated over 4.7 million page views, BookMarketingBuzzBlog. BookBaby and FeedSpot each recognized this as one of the best book marketing blogs. It was also named by www.WinningWriters.com as a "best resource.” He can be reached at brianfeinlbum@gmail.comHe has worked with indie presses, small presses, the Big 5, university presses, hybrids, and self-published authors, ranging from bestselling authors such as Dr. Ruth, Mark Victor Hansen, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Susan RoAne, Jeff Foxworthy, Seth Godin, and Henry Winkler, as well as many first-time, self-published, unknown authors -- and everything in between. His clients have been featured in the New York Times, USA Today, and Wall Street Journal, as well as on nationally syndicated radio and television shows and major podcasts. He has spoken before many writer's conferences and presented for several years at Book Expo America. He has been published numerous times in The Writer magazine and The Independent. He served as a judge for the IBPA Book Awards.Independent Book Publishers Association is the largest trade association for independent publishers in the United States. As the IBPA Director of Membership & Member Services, Christopher Locke assists the 3,900 members as they travel along their publishing journeys. Major projects include managing the member benefits to curate the most advantageous services for independent publishers and author publishers; managing the Innovative Voices Program that supports publishers from marginalized communities; and hosting the IBPA podcast, “Inside Independent Publishing (with IBPA).” He's also passionate about indie publishing, because he's an author publisher himself, having published two novels so far in his YA trilogy, The Enlightenment Adventures.LINKSLearn more about the many benefits of becoming a member of Independent Book Publishers Association (IBPA) here: https://www.ibpa-online.org/Learn more about Book Marketing Buzz Blog here: www.bookmarketingbuzzblog.blogspot.com  Sell more books with IBPA's book marketing programs here: https://www.ibpa-online.org/page/ListofBenefits#sellmorebooksFollow IBPA on:Facebook – https://www.facebook.com/IBPAonlineX – https://twitter.com/ibpaInstagram - https://www.instagram.com/ibpalovesindies/Follow Brian Feinblum here:LinkedIn - linkedin.com/in/brianfeinblum Facebook -https://www.facebook.com/brian.feinblum

How Pennant Moldings Uses AI and Traditional B2B MarketingB2B Marketing Excellence & AI Podcast with Donna PetersonIndustrial marketing isn't like selling shoes or software. It takes time, trust, and a strong understanding of how real relationships drive long-term results.In this episode, I sit down with Brian Contini, VP of Sales and Marketing at Pennant Moldings, to hear what's actually working for their team right now. We talk about how they're combining traditional methods—like trade shows and in-person visits—with smart use of AI to support research, improve outreach, and build stronger customer connections.Whether you're in metals, plastics, or any industrial space, this episode is full of practical takeaways you can use right away.Top 5 Topics We Cover:Why traditional marketing still works—and when to use itHow Pennant is using AI to streamline sales researchWhat's working in email marketing todayThe importance of knowing your audience in technical industriesHow to maintain trust while integrating new tools like AIWhat You Can Do Today:Revisit your email outreach—are you focusing on the recipient's challenge first?Identify one traditional tactic (like trade shows or phone calls) that deserves renewed attention.Choose one AI tool that could save you time with research or outreach—start testing it in a small way.Talk to your sales team: Where do they feel AI supports their efforts—and where does it get in the way?Let's keep the conversation going:How are you helping your industrial brand stand out and build stronger relationships?Leave a comment, send me a message, or reach out at dpeterson@worldinnovators.com. I'd love to hear what's working for you.If this episode helped you in any way, consider leaving a quick review. It helps us continue sharing real strategies that support industrial brands doing meaningful work.

When carefully laid plans go up in smoke, is it fate playing its hand, or the works of a silent puppet master pulling the strings?In this episode, engage in a candid conversation with Shikhar Goyal, an iron-and-steel entrepreneur with a creative streak that led him to write his debut novel Delhi Disco, a romantic thriller that crackles with chemistry and unease inside Delhi's newest club, Kapital.He opens up about the grind, the tactics that kept him motivated, the early rejections he faced, and how a pragmatic approach to pitching finally took the manuscript to publication.The conversation moves across the plot twists and suspense along with exploring the love story, the tongue-in-cheek humor, and his process of creating characters he knows so well, even slipping in inside jokes just for kicks.Books and Movies mentioned in the episode:Thursday Murder Club Series by Richard OsmanEveryone in My Family Has Killed Someone by Benjamin StevensonIf Tomorrow Comes by Sidney SheldonBloodline by Sidney SheldonClub You To Death by Anuja ChauhanForgotten (2017)Upcoming Bound RetreatsImmersive, one-of-a-kind literary experiences that take writers into the heart of India's most breathtaking landscapes.Wanderlust Travel Writing Retreat in Chetinad | 16 - 21 September Whimsy Fiction Writing Retreat in Coonoor | 8 - 12 October Learn more: https://boundindia.com/retreats/ Apply to all retreats: http://bit.ly/44TzYpY ‘Books and Beyond with Bound' is the podcast where Tara Khandelwal and Michelle D'costa uncover how their books reflect the realities of our lives and society today. Find out what drives India's finest authors: from personal experiences to jugaad research methods, insecurities to publishing journeys. Created by Bound, a storytelling company that helps you grow through stories. Follow us @boundindia on all social media platforms.

How Can AI Help My Small Business Marketing?

If you've ever wondered why the content you're posting on your website, on social media or anywhere isn't getting you more clients signed up for your programs, this episode is a must-listen. One of the most common mistakes health professionals make (one I also made myself early in my career), is giving away too much for free. You're a natural educator and you love helping people, so you share recipes, tips, plans, and strategies… but if you're giving people what feels like a full solution in your free content, they'll walk away thinking they don't need to hire you. In this episode, I'll walk you through: How to know if you're over-teaching in your free content Why action steps, checklists, and “mini plans” can actually hurt your sales The critical difference between free “stepping stone” content and paid content How to create a strategic content plan that turns followers into buyers I'll also share the exact framework I used to go from a struggling health blogger to selling online programs every single day without giving away my best work for free. I also share about an upcoming course I'm hosting live, the Build Your Digital Practice Bootcamp. If you want to finally stop creating endless free content that doesn't convert and start getting clients signed up every day, you need to be here. Learn more at: https://training.theleveragedpractice.com/bydpbootcamp Register now for our early bird discount at 50% off.

On this episode we talk about why dating success requires effective marketing by men and women.     Support the podcast by donating: Cash App: $hoetohusbandpodcast PayPal.me/hoetohusbandpodcast Order the It's Not That Complicated audiobook at Audible.com and iTunes. https://www.audible.com/pd/Its-Not-That-Complicated-Audiobook/B09DQCJFK4?qid=1630590559&sr=1-1&ref=a_search_c3_lProduct_1_1&pf_rd_p=83218cca-c308-412f-bfcf-90198b687a2f&pf_rd_r=5C5QK1KAMTAGCBJWWM2H

Struggling to sell your book beyond launch day? You're not alone. Today's guest has cracked the code. In this power-packed episode, I sit down with Susan Neal, author of How to Sell a Thousand Books a Month, to uncover the exact strategies, mindset shifts, and marketing systems she used to sell thousands of books consistently. She is also the CEO of Christian Authors Network, Christian Indie Publishing Association, Christian Indie Awards, and the Blue Lake Christian Writers Conference. Whether you're a first-time author, a ministry-driven writer, Or a multi-passionate creator, this episode will show you: • Why most books stop selling after 30 days, and how to fix it • Susan's repeatable strategy for turning one book into a long-term revenue stream • The secret to leveraging email, keywords, and platform, even if yours is small • Why writing a great book is only half the job, and what the other half looks like • Faith-led encouragement for authors who feel called but discouraged Ready to finally move your message from shelf to sold? Grab a notebook, you're going to want to take notes. Get Susan U. Neal's Book, How To Sell A Thousand Books In A Month HERE Join some amazing and supportive writing communities! https://christianauthorsnetwork.com https://www.facebook.com/ChristianAuthorsNetwork PS>  Join me on my new Substack Newsletter by subscribing here, and learn more strategies, connect me for business advice and get access to special offers! SUBSCRIBE HERE Chapters 00:00 Introduction to Kingdom Writing and Publishing 02:46 The Importance of Marketing for Authors 05:15 Building an Email List and Engaging Readers 07:23 Creating Community Through Email and Social Media 10:13 Transforming Personal Stories into Growth Opportunities 13:06 Developing Multiple Offers from Your Experience 14:46 Establishing Authority and Credibility as an Author 17:31 Preparing for Writing and Platform Building 20:10 Utilizing Social Media and Contests for Visibility 22:57 The Role of Reviews in Building Trust 25:52 The Power of Podcasts and Community Engagement 27:17 Building Authority Through Podcasting 29:32 Leveraging Other Platforms for Marketing 31:10 The Power of Podcast Tours 34:51 Effective Marketing Strategies for Authors 38:25 The Importance of a Press Kit 43:10 Positioning for Media Interviews 44:59 The Value of Book Contests 46:37 Creating a Marketing Plan 54:20 Outro VIDEO podcast (1).mp4    

Send us a textStay Connectedhttps://www.commstock.com/https://www.facebook.com/CommStockInvestments/https://www.youtube.com/channel/UClP8BeFK278ZJ05NNoFk5Fghttps://www.linkedin.com/company/commstock-investments/

Women coaches over 50! You need to have a plan for marketing your coaching business online if you want to build a profitable coaching business in 2025 (and beyond!). In this episode, you'll learn a simple 4-step plan for marketing your coaching business and building a professional online coaching brand. If you're a woman over 50 building a coaching business, generic online marketing advice won't cut it. I'll show you how to create a simple, effective marketing plan tailored to women coaches over 50 - even if you're not tech-savvy or have no following on social media. In this episode, you'll learn:How to build a coaching business over 50The truth about tech, visibility, and confidence at any ageA 4-step online marketing plan for coaches over 50 Why narrowing your coaching niche builds trust and attracts clients fasterWhat makes women over 50 uniquely successful as online coachesThis is your online marketing plan for women over 50, designed to help you start and grow your coaching business after 50 with confidence, clarity, and strategy. If you're ready to build a successful coaching business over 50, this episode is your action plan!If you're ready to take your next step with a business personal trainer on your side, let's chat! Book a free call with me here: https://debbieshadid.com/scheduleLet's connect!Website: https://www.debbieshadid.comInstagram @debbieshadidYouTube

Send us a textIn this episode, Jeremy Neisser sits down with two seasoned college athletics marketers: Scott Peace (Senior Associate AD for Revenue Generation at UNI) and Kelly Wilga (Assistant AD for Marketing at Sacramento State). Together, they dive into what it takes to successfully plan and execute a football marketing campaign.From budget discussions and scheduling promotions to engaging students and running creative, on-brand theme nights, this episode is packed with actionable insights. They explore how even teams with limited resources can deliver unforgettable fan experiences and improve attendance through collaboration, strategy, and bold creativity.TakeawaysStart football marketing planning early — often as early as March.Prioritize student engagement, especially for early-season games.Build partnerships across campus to extend your budget and reach.Theme nights and experiential promotions (like hot tubs or tattoo artists) can dramatically boost attendance.Always evaluate the ROI of long-standing marketing traditions — and be willing to scrap or evolve them.Focus on controllable factors of fan experience from “driveway to driveway.”Giveaways still work, especially when they're creative and unique.Use athletics as a platform to highlight broader university initiatives.Even with a tight budget, you can get creative and make a big impact.Don't accept the limitations of a small team — lean on relationships, data, and smart execution.Memorable Quotes

On today's show, where do you start when it comes to making a marketing plan for your business? That's what Thomassina asks us and—since Clay and I both have extensive marketing backgrounds—we end up having a lot to say about it. If you're not sure where to start when it comes to marketing, then this episode is for you. This is Freelance to Founder. Here we go! This episode was originally aired on January 23, 2024. To submit your question, visit ⁠FreelanceToFounder.com/ASK⁠, and we'll feature you on an upcoming episode. Listen to our full-length coaching calls: ⁠http://freelancetofounder.com⁠ Support our Sponsors Our generous sponsors make this show 100% free to you. Support them at the link below. ⁠https://freelancetofounder.com/sponsors Learn more about your ad choices. Visit megaphone.fm/adchoices

Are you ready to create a summer success plan that truly works for you?   In this episode, we dive into the final three Cs of our Summer Ready Success framework. Learn how to consistently show up for yourself and your business, prioritize self-care, and celebrate every small victory along the way.   I'll share tips on how to create a summer marketing plan that resonates with your audience and energizes you. Additionally, discover the power of connecting with mentors and accountability partners to keep you motivated.   Remember, it's not just about achieving your goals; it's about how you feel throughout the journey. I want you to walk away from these episodes with actionable steps to help create a summer filled with joy and success!   You still have time to grab your Summer Ready Success Guide. Download it for free at martinewilliams.com/summersuccess. This guide will help you put the concepts we discuss into practice.   And if you're feeling stuck or need personalized support, I invite you to book a free clarity call with me. Together, we can identify what matters most to you this summer and create a plan to move forward.  

Right now you are totally winging it in your business, and it shows.You're showing up every month just *hoping* to hit $5-$10k months.You're waking up every day figuring it out as you go like..“What should I post today?”, “How am I going to make a sale?”, “Where am I going to to get my next client from?”You're throwing together random programs and random promos trying to get a bite from a clientAnd then you wonder why it's not working. It's not that you're missing a “magic strategy” (and no it's not the algorithms fault), it's that you have no plan to actually hit your goals. You need a real marketing and business plan to hit your goals in the next six months (or they're going to be the same as the last 6 months).Well Mama, get your pens and paper ready for some serious note taking, because in this episode I am giving you the exact marketing plan you need to skyrocket sales in your business while balancing babies for the second half of the year with the exact offers, dates, and promos to use from July into January 2026.Want me to work with you directly on your specific marketing plan for the next 6-12 months, and help you personalize each step to YOUR specific brand, niche, ideal client, and life?Then I want to invite you to apply for The MAMA Coach! The hybrid 1:1 and group coaching built specifically for mommy coaches who want to scale while prioritizing their life as a mama first.Apply here! (Because you're here, you can use code PODCAST to get $1,000 off of your tuition!).

If the marketing plan for your private practice or dietitian business that people keep saying works for them, but you're still not getting clients, the issue might not be how much you're doing - it's what kind of plan and system you have for doing your marketing that matters! And that matters for folks who need to do just the required bare minimum or are ready to scale up with a full-blown marketing campaign. The answer to this problem is simple - you need a method and a plan that makes getting your marketing done as simple as possible. A plan that focuses on your message, aligns with your goals, and works with your schedule. That's exactly what we're talking about on this episode of Marketing Your Private Practice with Kathy C - the 5 easy steps that make up the Thrive Marketing Method™. A simple, proven system that helps you stay consistent and bring in more clients without overworking or burning out. Listen in to learn: Why you don't need to create more content for effective marketingThe key to consistent marketing is a plan that fits YOUR message, goals, and bandwidth, not a cookie-cutter formula. An easy 5-step system to simplify your entire marketing process. Hit play now and learn about a system that helps practice owners stay visible without being stuck in content creation mode day in and day out, and a system that helps them book more clients!  Be sure to check out the resources mentioned on our show notes page at http://marketingyourprivatepractice.com/156 Click here to send Kathy a text message about this Episode

Feeling the weight of a slow season or just a tough week in business? You're not alone. In this solo episode, Kyle shares 10 practical, encouraging, and energizing strategies to help remodelers stay positive, focused, and productive—especially when business feels harder than usual. From sharpening your sales skills to improving cash flow clarity, leaning into marketing, and even adjusting your daily routine, Kyle offers a rapid-fire list of action items to help you regain momentum. Whether you're thriving right now or trudging through a tough patch, this episode is packed with perspective and tools to help you lead with confidence and keep moving forward. Highlights include: Why practicing your sales process is essential—even when leads are slow Smart ways to use tech (like Zoom and Loom) to shorten your sales cycle How balancing out bad news and surrounding yourself with positivity matters more than ever The power of focusing on one weak spot in your business and making real progress A reminder that it's okay to slow down, reset your routine, and show yourself grace It's not about ignoring the hard stuff—it's about showing up stronger because of it. Which of the 10 stood out to you? Email Kyle at kyle@remodelersontherise.com and let him know! ----- What if you had a tight-knit group of 10 smart, experienced remodelers from across the country to support you—personally and professionally? That's what the Remodelers Peer Groups are all about. Twice a year, we meet in person. Each month, we check in virtually. And throughout the year, we dig deep into the things that actually move the needle—your numbers, your team, your sales process, your marketing, and your life. This is a place to be challenged, encouraged, and reminded that you're not in it alone. If you're doing $1.5M+ in revenue, leading a growing team, and ready for clarity, accountability, and connection—reach out and join one of our new peer groups starting this July. remodelersontherise.com/peer-group ----- Explore the vast array of tools, training courses, a podcast, and a supportive community of over 2,000 remodelers. Visit Remodelersontherise.com today and take your remodeling business to new heights! ----- Takeaways Stay motivated and encouraged by setting clear goals. Join peer groups for accountability and support. Sharpen your sales skills to improve conversion rates. Use technology to streamline processes and communication. Balance out negative news with positive content. Understand your cash flow for better decision-making. Identify weaknesses in your business and work on them. Develop a comprehensive marketing plan to attract leads. Create valuable content that addresses client questions. Establish a routine and practice self-care for better productivity. ----- Chapters 00:00 Introduction to Staying Upbeat 02:57 Sharpening Sales Skills 05:51 Leveraging Technology 07:18 Balancing Bad News 10:38 Understanding Cash Flow 11:41 Identifying Weaknesses 13:38 Developing a Marketing Plan 16:00 Creating Valuable Content 17:26 Decisiveness in Business 18:53 Establishing a Routine 20:18 Long-Term Perspective

“A man who stops advertising to save money is like a man who stops the clock to save time.”  – Henry Ford Check Out These Highlights:  Sales and marketing are married. We need marketing to generate opportunities and leads that drive sales conversations and revenue. This quote resonated with me: often, we cut budgets instead of reviewing how to refine the marketing campaigns we are putting out that actually generate revenue and positive results. I see it all too often where businesses accept that marketing is this mysterious, unpredictable expense, but it doesn't have to be. Today, my guest and I are going to discuss how you can demand guaranteed marketing outcomes, why most agencies don't offer them, and how to actually build a marketing strategy that's predictable, scalable, and repeatable. If you've ever felt frustrated by marketing that's hit-or-miss, this is going to be a game-changer for you! About Lori Turner-Wilson: Lori is the founder of RedRover, is a trailblazer in business marketing. With 30+ years of experience, she has led transformative marketing strategies that drive measurable results for hundreds of companies. Under her leadership, RedRover became one of the only full-service B2B firms in the U.S. to guarantee marketing ROI, earning the moniker: “The Results-Guaranteed Agency.” Her innovative approach continues to reshape the industry, empowering businesses with strategies that deliver real, guaranteed outcomes. How to Get in Touch with Lori Turner-Wilson: Website: www.marketingresultsguaranteed.com Email: lori@redrovercompany.com   Gift: www.marketingresultsguaranteed.com/podcast  Stalk me online! LinkTree: https://linktr.ee/conniewhitman

In this episode, I cover Dick's Sporting Goods acquiring Foot Locker and how mergers and acquisitions usually lead to layoffs at the loser company. I talk about why NYC is so important for any sneaker brand that wants to generate energy. I also ask questions of Nike delayed releases of A'Ja One signature sneaker and Tourmaline Rodeo Dunk SB and how they probably have very boring answers, or very interesting ones that we'll never hear. I also ask if Grandmas have 4 couches and cover the final UnheardOf Grandma's Couch release and give 7 Suggestions for Future Grandma Themed Collabs. Plus a ton more!Timestamps00:00 - Intro03:04 - On Feet03:51 - Pickups05:44 - Air Max 95 Reverse Neon07:24 - Rejuven8 4 U08:18 - Bred 11 Low09:14 - Travis Bright Cactus / Leche Blue11:04 - UNC AJ1 Reimagined12:31 - Only in NY: Corteiz Honey Black Release17:00 - A'Ja One and Nike Basketball Design Language19:51 - Why Was the Tourmaline Rodeo Dunk SB Delayed?23:01 - UnheardOf Oink Army and Grandma's Couch Release29:24 - Seven Suggestions for Future Grandma Themed Collabs32:13 - Dirty White AF1 Meme Sneakers36:26 - Early Photos of Undefeated 4s All Look Fake38:10 - Nike x Hyperice Hyperboot42:17 - "Made in the Same Factory Bro"44:26 - Bred 1 Restocks: The Quest For More Money45:20 - SNKRS Link47:26 - Sneaker AI Slop Era is Here49:00 - JFG Puts Over Sneaker Twitter in Complex Interview51:52 - Dick's Sporting Goods Acquires Foot Locker01:00:16 - Outro

In today's music landscape, where everyone seems obsessed with going viral on TikTok or landing that one big playlist placement, it's refreshing to hear from someone who's been in the game for three decades and has a completely different perspective.Enter Cryptic One — a New York-based hip-hop producer who's been making beats since 1989. As a founding member of the legendary underground collective Atoms Family (alongside Company Flow and other NYC hip-hop pioneers), he's watched the industry transform from analog to digital, from record stores to streaming, from street teams to social media.In our latest ProducerHead episode, Cryptic shared wisdom that flies in the face of today's instant-gratification culture. His message? Play the long game. Build real relationships. And for the love of hip-hop, stop abandoning your back catalog.Episode Chapters:* 00:00 - Introduction to the Long Game in Music Production* 02:58 - The Importance of Past Work and Marketing Strategies* 06:02 - Creative Approaches to Marketing Music* 09:01 - Understanding Social Media Algorithms* 11:57 - Navigating the Digital Landscape for Music Promotion* 14:55 - The Necessity of a Marketing Plan* 18:08 - Building a Sustainable Music Career* 23:54 - The Value of Engagement Beyond Social Media* 24:54 - Exploring Physical Music Formats* 26:46 - Building an Audience and Direct Connections* 29:17 - The Importance of Email Lists* 33:05 - Providing Value to Your Audience* 37:07 - Perception vs. Reality in Music Marketing* 40:44 - Embracing Authenticity and Risk in Content CreationSupport ProducerHeadIf you value ProducerHead and want to support the show, consider a premium subscription (just $6 per month). Your contribution directly supports us maintain and grow the show while keeping the core content free for everyone. Subscribe at ProducerHead.substack.com Get full access to ProducerHead at producerhead.substack.com/subscribe

Are you feeling overwhelmed by all the marketing tasks you're supposed to be doing in your wedding business? You're not alone. Most wedding pros are trying to post on social media, blog, send emails, run ads, optimize for SEO, and network, without a clear plan tying it all together.In this episode, we're going to fix that.I'm walking you through how to create a wedding business marketing plan that actually works for you. One that helps you book more of your ideal clients without spending all your time trying to keep up with random marketing tasks. If you're tired of scrambling and want to finally get strategic, this episode is for you.You'll learn how to simplify your marketing, stop wasting time on tactics that don't move the needle, and build a marketing plan that gets real results without burning you out.If you're ready to take control of your wedding business marketing plan and finally get consistent bookings, tune in now.Shownotes: https://evolveyourweddingbusiness.com/311Want to stop waiting for leads and start booking again? Join Booking Boost for just $1 at evolveyourweddingbusiness.com/bookingboost. Doors close May 11th! ***Tired of random marketing and unpredictable bookings? You're not alone—most wedding pros fall into the trap of random acts of marketing that don't actually lead to more bookings. It doesn't have to be this way. In my free audio training, I pull back the curtain on the strategies and frameworks six-figure wedding businesses use to book dream clients without working 60+ hour weeks.