Podcasts about direct response marketing

"Send me a text"Are you building your supplement business on the quicksand of Amazon dependency? In today's episode of Health Supplement Business Mastery, I'm breaking down why having Amazon as your only sales channel is like walking a tightrope without a safety net. I'll share real strategies from successful supplement brand owners who've created Amazon-proof businesses through smart diversification. Whether you're making six figures or just starting out, this episode could save your business from disaster when, not if Amazon suspends your product. Tune in to discover how email, content, and strategic partnerships can transform your vulnerable supplement brand into a resilient business empire.If you're interested in working with me one-on-one to improve your supplement business. You can learn more at https://creativethirst.com After working with dozens of dietary supplement brands, I've uncovered the three critical funnels needed for success. Click here to discover the 3 funnels that can help your health supplement business succeed.If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.comGetting people to your sales page or funnel is how you grow a direct-to-consumer supplement company. But how do you get them there?The quickest way to do that is through paid advertising.Buying buyers with ad dollars to scale is how all the supplement businesses do it.Now you can discover the strategies and tactics that work in supplement advertising.For just $7.Click here to grab your copy of the Health Supplement Ad Swipe Guide.

Do you feel like your marketing efforts are all over the place with a little to show for it? If so, you are not alone. In today's episode, I'm breaking down the basics of direct response marketing, what it is, why it works, and how it can instantly sharpen your marketing efforts by driving real measurable results. >>> Here are 4 ways we can help you reach your revenue goals faster...#1 Unlock the full potential of your marketing engine. We'll provide you and your team with the direction, insights, and tools necessary to excel in the complex landscape of modern marketing. - Marketing Advisor On Call#2 Discover the marketing strategies & tactics that will guide your next quarter and unlock explosive growth in 90 minutes. - Quick-Start Marketing Strategy Game Plan#3 Discover a tailor-made strategy for unprecedented growth to transform your marketing in 30 days. - Unlock Your Growth Opportunities#4 If you need guidance on the most effective direction for your marketing, then schedule a call with us today! - Get Your Free Discovery Call Now

"Send me a text"In this eye-opening episode, we reveal the actual capital requirements for building a sustainable supplement business (hint: it's 10-25x more than most entrepreneurs estimate). Whether you're planning a lifestyle business or aiming for a multi-million dollar exit, understanding these financial realities will dramatically increase your chances of success.You'll discover:Why most supplement startups fail within their first year (and how to avoid this fate)The true manufacturing costs behind quality formulationsHow to calculate your inventory funding needs as you scaleCustomer acquisition economics in today's competitive landscapeThe cash flow challenges that can kill even profitable supplement brandsMultiple funding options to consider before launchingIf you're interested in working with me one-on-one to improve your supplement business. You can learn more at https://creativethirst.com If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.comGetting people to your sales page or funnel is how you grow a direct-to-consumer supplement company. But how do you get them there?The quickest way to do that is through paid advertising.Buying buyers with ad dollars to scale is how all the supplement businesses do it.Now you can discover the strategies and tactics that work in supplement advertising.For just $7.Click here to grab your copy of the Health Supplement Ad Swipe Guide.

"Send me a text"Finding the Right Balance Between Promotions and Everyday Pricing.After working with dozens of dietary supplement brands I've uncovered the three critical funnels needed for success. Click here to discover the 3 funnels that can help your health supplement business succeed.If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.comGetting people to your sales page or funnel is how you grow a direct-to-consumer supplement company. But how do you get them there?The quickest way to do that is through paid advertising.Buying buyers with ad dollars to scale is how all the supplement businesses do it.Now you can discover the strategies and tactics that work in supplement advertising.For just $7.Click here to grab your copy of the Health Supplement Ad Swipe Guide.

"Send me a text"Marketing in the Danger Zone: How to Drive Sales in a Risky Supplement NicheAfter working with dozens of dietary supplement brands I've uncovered the three critical funnels needed for success. Click here to discover the 3 funnels that can help your health supplement business succeed.If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.comGetting people to your sales page or funnel is how you grow a direct-to-consumer supplement company. But how do you get them there?The quickest way to do that is through paid advertising.Buying buyers with ad dollars to scale is how all the supplement businesses do it.Now you can discover the strategies and tactics that work in supplement advertising.For just $7.Click here to grab your copy of the Health Supplement Ad Swipe Guide.

"Send me a text"If you're interested in working with me one-on-one to improve your supplement business. You can learn more at https://creativethirst.com  Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company. But how do you get them there?The quickest way to do that is through paid advertising.Buying buyers with ad dollars to scale is how all the supplement businesses do it.Now you can discover the strategies and tactics that work in supplement advertising.For just $7.Click here to grab your copy of the Health Supplement Ad Swipe Guide.If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.comGetting people to your sales page or funnel is how you grow a direct-to-consumer supplement company. But how do you get them there?The quickest way to do that is through paid advertising.Buying buyers with ad dollars to scale is how all the supplement businesses do it.Now you can discover the strategies and tactics that work in supplement advertising.For just $7.Click here to grab your copy of the Health Supplement Ad Swipe Guide.

"Send me a text"If you're interested in working with me one-on-one to improve your supplement business. You can learn more at https://creativethirst.com  Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company. But how do you get them there?The quickest way to do that is through paid advertising.Buying buyers with ad dollars to scale is how all the supplement businesses do it.Now you can discover the strategies and tactics that work in supplement advertising.For just $7.Click here to grab your copy of the Health Supplement Ad Swipe Guide.If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.comGetting people to your sales page or funnel is how you grow a direct-to-consumer supplement company. But how do you get them there?The quickest way to do that is through paid advertising.Buying buyers with ad dollars to scale is how all the supplement businesses do it.Now you can discover the strategies and tactics that work in supplement advertising.For just $7.Click here to grab your copy of the Health Supplement Ad Swipe Guide.

"Send me a text"If you're interested in working with me one-on-one to improve your supplement business. You can learn more at https://creativethirst.com Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company. But how do you get them there?The quickest way to do that is through paid advertising.Buying buyers with ad dollars to scale is how all the supplement businesses do it.Now you can discover the strategies and tactics that work in supplement advertising.For just $7.Click here to grab your copy of the Health Supplement Ad Swipe Guide.If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.comGetting people to your sales page or funnel is how you grow a direct-to-consumer supplement company. But how do you get them there?The quickest way to do that is through paid advertising.Buying buyers with ad dollars to scale is how all the supplement businesses do it.Now you can discover the strategies and tactics that work in supplement advertising.For just $7.Click here to grab your copy of the Health Supplement Ad Swipe Guide.

"Send me a text"After working with dozens of dietary supplement brands I've uncovered the three critical funnels needed for success. Click here to discover the 3 funnels that can help your health supplement business succeed.If you're interested in working with me one-on-one to improve your supplement business. You can learn more at https://creativethirst.com  Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company. But how do you get them there?The quickest way to do that is through paid advertising.Buying buyers with ad dollars to scale is how all the supplement businesses do it.Now, you can discover the strategies and tactics that work in supplement advertising. For just $7.Click here to grab your copy of the Health Supplement Ad Swipe Guide.If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.comGetting people to your sales page or funnel is how you grow a direct-to-consumer supplement company. But how do you get them there?The quickest way to do that is through paid advertising.Buying buyers with ad dollars to scale is how all the supplement businesses do it.Now you can discover the strategies and tactics that work in supplement advertising.For just $7.Click here to grab your copy of the Health Supplement Ad Swipe Guide.

In this episode of the Pro Series Podcast, Eric sits down with marketing mastermind John Dwyer—the creative force behind The Institute of Wow. Known for his out-of-the-box thinking and game-changing customer attraction strategies, JD has helped businesses skyrocket their success through Direct Response Marketing.But that's not all—John is also the genius who pulled off one of the biggest marketing coups ever: convincing Jerry Seinfeld to promote a bank in Australia! He shares the fascinating behind-the-scenes story of how he landed the deal, what it was like working with Seinfeld for three years, and the powerful marketing lessons that came from it.If you want to transform your business with creative marketing strategies, this episode is a must-listen! Tune in now for expert insights, wild stories, and a masterclass in thinking WAY outside the box.4o

"Send me a text"In this episode, we explore the booming sports supplements market, projected to reach $55.2 billion by 2034 with an 8.6% CAGR. We highlight explosive growth in key subcategories: Performance (24.4% increase), Creatine (120% YOY growth), and Hydration & Electrolytes (79% increase). The episode examines major growth drivers, including rising health consciousness, fitness trends, and expanding e-commerce access. We also discuss market distribution, with protein powders dominating at 60% of sales, and emerging trends in plant-based supplements and functional ingredients like adaptogens and nootropics. Learn how successful brands are leveraging transparency, targeted messaging, and sustainability to capture market share.--- If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.com Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company. But how do you get them there?The quickest way to do that is through paid advertising.Buying buyers with ad dollars to scale is how all the supplement businesses do it. Now you can discover the strategies and tactics that work in supplement advertising. For just $7.Grab your copy of the Health Supplement Ad Swipe Guide.If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.comGetting people to your sales page or funnel is how you grow a direct-to-consumer supplement company. But how do you get them there?The quickest way to do that is through paid advertising.Buying buyers with ad dollars to scale is how all the supplement businesses do it.Now you can discover the strategies and tactics that work in supplement advertising.For just $7.Click here to grab your copy of the Health Supplement Ad Swipe Guide.

"Send me a text"If you're a supplement brand looking to connect with this powerful, health-conscious demographic, you're in the right place. Women over 40 aren't just shopping for vitamins—they're searching for real solutions to energy, hormones, metabolism, and longevity. But reaching them takes more than just a great product. It takes smart messaging, trust-building, and marketing strategies that truly resonate.- - -If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.com - - - Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company. But how do you get them there?The quickest way to do that is through paid advertising.Buying buyers with ad dollars to scale is how all the supplement businesses do it.Now you can discover the strategies and tactics that work in supplement advertising.For just $7.Click here to grab your copy of the Health Supplement Ad Swipe Guide.https://funnelbreakdown.groovepages.com/ad-bookIf you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.comGetting people to your sales page or funnel is how you grow a direct-to-consumer supplement company. But how do you get them there?The quickest way to do that is through paid advertising.Buying buyers with ad dollars to scale is how all the supplement businesses do it.Now you can discover the strategies and tactics that work in supplement advertising.For just $7.Click here to grab your copy of the Health Supplement Ad Swipe Guide.

"Send me a text"The supplement industry is undergoing a major shift. Consumers no longer want single-purpose products, they're looking for multi-functional solutions that combine wellness benefits in new and innovative ways. This has fueled the explosive growth of hybrid supplements, particularly within the functional beverage space, which is projected to double in value by 2027.Traditional marketing approaches are failing to capture this opportunity because they focus on single-category positioning. Today's buyers don't think in "either/or" terms, they want "this AND that." Brands that successfully communicate multiple value propositions while maintaining a clear, compelling message are winning in this evolving market.In this episode, I explore how consumer psychology, including the forces of desire and hope, plays a critical role in supplement purchasing decisions. Buyers are looking for products that bridge functional benefits with emotional fulfillment, making positioning more important than ever.By looking at case studies of category-defining brands, we break down how companies can tap into the growing demand for multi-functional products and what it takes to succeed in this rapidly evolving landscape.If you want to work with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.com - - - Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company. But how do you get them there?The quickest way to do that is through paid advertising.Buying buyers with ad dollars to scale is how all the supplement businesses do it.Now you can discover the strategies and tactics that work in supplement advertising.For just $7.Click here to grab your copy of the Health Supplement Ad Swipe Guide.If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.comGetting people to your sales page or funnel is how you grow a direct-to-consumer supplement company. But how do you get them there?The quickest way to do that is through paid advertising.Buying buyers with ad dollars to scale is how all the supplement businesses do it.Now you can discover the strategies and tactics that work in supplement advertising.For just $7.Click here to grab your copy of the Health Supplement Ad Swipe Guide.

This episode is part of our 7FL (7-figure lessons) series of Beyond A Million, where we interview entrepreneurs who are skyrocketing to the top! Are you struggling to connect with today's overwhelmed and skeptical consumers?  In this episode of Beyond A Million, Brad sits down with Alex Cattoni to discuss the best marketing strategies for 2025. Alex is a renowned copywriter, marketing expert, and the proud founder of Copy Posse, the new school for copywriters. Recently recognized as Marketer of the Year by DigitalMarketer, she teaches effective marketing strategies prioritizing long-term trust over short-term sales tactics.  As the marketing landscape continues to shift, Alex explains in great detail how businesses can adapt to changing consumer behavior and market conditions.  Tune in to learn how to take your marketing to the next level!  — Key Takeaways: 00:00 Intro  01:25 Direct response marketing 101 05:03 Conversion vs. branding  11:15 Integrating branding and direct response  27:29 The role of questions in sales and marketing  35:40 The line between personal and professional  41:47 Are the robots coming to steal our jobs?  45:50 Long-form vs short-form content on YouTube  47:01 Outro — Additional Resources:

The funnel is dead and ads no longer work but why? In this episode I reveal how to to combat this today. Get unlimited free traffic on Google & YouTube - https://www.iServeFirst.com/ (import all five magic traffic funnels to create your evergreen free traffic sales machine)Listen to this Podcast on all available players - https://www.TrafficTubeSecrets.com/

Get ready for an incredible episode of the Grownlearn Podcast! In this episode, we sit down with John Dwyer, also known as "JD," the marketing genius behind some of the most creative and successful campaigns you'll ever hear about. JD is the owner of the Institute Of Wow, a Direct Response Marketing Company that specializes in crafting out-of-the-box customer attraction strategies. But that's not all—JD is the man who convinced Jerry Seinfeld to become the spokesperson for one of his clients, a bank in Australia! Tune in to hear the fascinating “behind-the-scenes” story of how JD landed this dream deal and what it was like to work with Seinfeld for three years. Plus, JD shares invaluable insights into what makes marketing campaigns truly WOW-worthy.

Drive Sales FAST: The Power of Direct Response Marketing

Devyn Merklin, former CMO of Livingood Daily, shares the raw truth behind scaling a supplement brand to $70M in annual revenue. From relentless testing to mastering Shopify funnels, Devyn provides a thoughtful analysis of the strategies that worked, the mistakes that taught valuable lessons, and how brands can apply these insights to their own growth journeys.LinksPeopleDevyn MerklinDr. Blake LivingoodEzra FirestoneRandall PitchRussell BrunsonBrandsHooniganLivingood DailyOffsetSmart MarketerAppsPrintfulViralSweepToolsKajabiClickFunnelsServicesFlippaEmpire FlippersBuyBizSellThe XScaleSponsorsZipifyCleverificBoost Filter & SearchHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.Never miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletter

In this inspiring episode of That Sounds Terrific, host Nick Koziol sits down with Nicholas Loise, a dynamic entrepreneur, sales leader, and marketing expert, to uncover the secrets behind building high-impact sales teams and successful businesses. As the founder of Sales Performance Team, Nicholas has dedicated his career to helping businesses refine their marketing and sales strategies for sustainable growth. From creating the educational course Sales Mastery to co-presenting renowned Sales and Marketing Boot Camps, Nicholas has been at the forefront of innovation in the sales industry. In this episode, he shares insights on crafting systems and playbooks that businesses can replicate to boost sales performance. Learn how Nicholas' journey—spanning roles as a keynote speaker, author, and adjunct marketing professor—has equipped him with the tools to transform sales challenges into opportunities. Gain actionable strategies and hear inspiring anecdotes, including how his experiences working with industry legends like Dan Kennedy and Russell Brunson have shaped his vision for empowering entrepreneurs. Don't miss this engaging conversation about passion, perseverance, and the pursuit of excellence in the business world. About Nicholas Loise, Founder of Sales Performance Team Email: nick@salesperformanceteam.com Website: www.salesperformanceteam.com LinkedIn: www.linkedin.com/in/nicholasloise Instagram: www.instagram.com/nicholasloise Facebook: www.facebook.com/salesperformanceteam Twitter: x.com/NicholasLoise Nicholas Loise brings unparalleled expertise and a results-driven mindset to the small business community. As a Presidents Club winner and seasoned marketing executive, Nicholas' contributions have significantly impacted countless organizations. His leadership in creating the Sales Mastery course and developing the No BS Guide to Direct Response Marketing highlights his commitment to practical, real-world solutions. More About That Sounds Terrific - Host Nick Koziol For more information on our Podcast, That Sounds Terrific visit our website at www.thatsoundsterrific.com  and be sure to follow us on Facebook, Twitter, and Instagram. If you or someone you know are doing some terrific things that should be featured by our show then be sure to reach out by emailing us at thatsoundsterrfic@gmail.com. Special Thank You to Our Sponsors & Key Supporters: Chris Jones of Chris Jones Media for the Introduction and Outro recordings for That Sounds Terrific.  Intro and Outro animation created in collaboration with Ben Albert of Balbert Marketing, LLC. Boost your business popularity, traffic, and conversions online!   The video and audio portions of this podcast are powered by the Vidwheel Creator Network. Join Neil Carrol and be a part of the network that allows you to learn and develop video skills. Make powerful video content while looking terrific on camera so that you can sustain and grow your businesses. Reach a wider audience of clients and partners who need to hear your message and develop the flexibility in your businesses to thrive in a turbulent world.  --- Support this podcast: https://podcasters.spotify.com/pod/show/thatsoundsterrific/support

In this episode of The Lindsey Anderson Show, I had the pleasure of sitting down with Nick Loise, the founder of the Sales Performance Team, to talk about the powerful connection between sales and marketing, especially for entrepreneurs looking to scale their businesses. Nick's incredible background includes roles as an author, speaker, adjunct professor, and a key contributor to GKIC and Magnetic Marketing. In this episode, we dive into direct response marketing, building sales teams, and creating systems that drive long-term success in business.Guest IntroductionNicholas Loise is a highly successful sales leader, entrepreneur, marketing and sales executive, Presidents Club winner and speaker. He is the founder of the Sales Performance Team, and he's passionate about helping businesses build high-impact sales teams that get results. He's an author and co-author of several essential books for marketers and sales professionals, including contributions to No B.S. Guide to Direct Response Marketing. Nick developed programs like Sales Mastery and played a pivotal role in shaping Magnetic Marketing. With eight years at GKIC working alongside Dan Kennedy, Nick has become a true expert in helping businesses scale through proven strategies.Building High-Impact Sales Teams - Key TakeawaysNick emphasizes that if you're serious about scaling your business, you need to hire two salespeople—not just one—to reduce risk and set your team up for success.The online coaching and consulting industry saw massive growth during the pandemic, but the influx of bad actors has created trust issues that must now be addressed.Repeatable systems and processes are essential to ensuring your salespeople thrive, even if they're not naturally great at sales.Today's buyers demand more proof and authenticity. Refresh your testimonials, focus on case studies, and make sure your messaging is aligned with modern expectations.Expanding your marketing beyond Facebook and Instagram is critical. Platforms like YouTube, TikTok, and LinkedIn offer untapped opportunities for entrepreneurs.Finding the Right SalespeopleNick shared strategies for recruiting top talent, including using platforms like LinkedIn, Indeed, and Glassdoor. He also recommended high-ticket closer recruiters like Zach Brown and Robert Posey.Look beyond traditional recruiting—great sales talent can often be found in customer service roles at restaurants, hotels, or valet services.Your job postings should work like your marketing: they must attract the right candidates and repel those who aren't a fit.Proper onboarding and clear expectations are critical for giving your sales hires the tools they need to succeed.The Pandemic's Impact on the Info SpaceThe pandemic sparked an unprecedented boom in online coaching and info products, with people turning to digital learning for new skills and career changes.Unfortunately, this growth also brought “bro marketers” and bad actors into the space, leading to increased scrutiny from payment processors like Stripe.Sales processes have lengthened as buyers are more cautious, making trust-building and authenticity more important than ever.Building Trust in Today's MarketRegularly update your testimonials and case studies to stay relevant and showcase your expertise in transformational coaching.A strong onboarding process can dramatically reduce churn and ensure your clients feel supported.Video content on platforms like YouTube and TikTok offers an authentic way to connect with your audience and build credibility.Exceptional customer service is a must. Being proactive about resolving issues can prevent chargebacks and retain clients.Expanding Marketing...

Curious how top entrepreneurs overcome sales challenges and achieve consistent growth? In this episode, we dive deep into the essentials entrepreneurs need to master sales with expert Nick Loise. Discover why tailored sales strategies, understanding customer pain points, and embracing authenticity are crucial. Learn to build effective sales systems, overcome objections, and develop vital traits for success. Whether you're struggling with mindset barriers or ineffective coaching, this episode offers actionable insights and tips to drive your business forward. Don't miss out on transforming your approach and unlocking your entrepreneurial power. Follow or subscribe now for more exclusive content and insights!   Connect with Genea: [free guide] Grow Your Business and Love Doing it with the 3 secrets the business gurus NEVER talk about: http://bethewolfgift.com/ Website: http://bethewolfnow.com/ Instagram: https://www.instagram.com/geneabarnes/    Connect with Nick: [Free gift] The Sales Management Manifesto And Value Packet: https://salespack.salesperformanceteam.com/  Website: https://salesperformanceteam.com/  Linkedin: https://www.linkedin.com/in/nicholasloise/  Facebook: https://www.facebook.com/salesperformanceteam/  Sales Team free resources: https://salesperformanceteam.com/resources/    About Nick Nicholas Loise has been a salesperson, sales leader, successful entrepreneur, marketing and sales executive, Presidents Club winner, speaker, and author. His third entrepreneurial endeavor is Sales Performance Team, a company focused on helping small—to midsize businesses improve their sales leadership, sales processes, systems, and playbooks.   Sales Performance Team was founded after speaking and working with countless small business owners and entrepreneurs about their frustrations with managing, hiring and putting processes in place for the sales team. After running seminars and workshops on this topic and sales training at GKIC/Magnetic Marketing, he saw that there was a huge opportunity to serve this market.   His passion is, and always has been, helping entrepreneurs, businesses, and professional practices market and sell better, faster, and more efficiently to help the owners improve profitability and valuations.    Nick achieves this by building integrated sales and marketing processes and systems with a focus on lifetime customer value. Through his work, he has revamped the sales process and marketing processes, created playbooks, and introduced new business development plans focused on putting the right strategies and people in place to drive revenue, sales, and customer retention for companies ranging from $1 million to Fortune 100.   Nick's success is driven by being a salesperson first and foremost. He approaches all problems and opportunities through the lens of acquiring more customers, selling more to them at higher prices, and getting them to come back for life. While others talk about this, Nick has actually done it, continues to do it, and works on creating processes and systems so others can replicate this in their businesses.    He is an author and co-author of many books on sales and marketing, a sought-after speaker, creator of the GKIC/Magnetic Marketing educational courses Sales Mastery with Dan Kennedy and Dave Dee, Sales Mastery, How to Create a High Impact Sales Team, a contributor to NO BS Guide to Direct Response Marketing, Magnetic Marketing and the NO BS Letter, Author of Moving the Sales Needle in Your Business, The Ultimate Guide to Managing Your Sales Team, and was the co-presenter of the GKIC/Magnetic Marketing Sales Boot Camps and Marketing Boot Camps focused on helping small- to medium-size businesses sell and market better. He has also been an Adjunct Professor of Marketing at North Park University in Chicago.     Nick brings his passion for sales, marketing, small business, and entrepreneurship to his work every day. You can reach Nick by email at Nick@salesperformanceteam.com or by phone at 847-232-0444   00:00 The Problem with Generic Sales Messages 01:56 Introduction to Be the Wolf Podcast 02:19 Overcoming Sales Resistance 03:35 Meet Nick Luisi: Sales Leader and Entrepreneur 06:16 Tailoring Sales Strategies to Fit Your Business 12:25 Common Sales Mistakes and How to Avoid Them 18:52 The Importance of Listening in Sales 30:01 The Curiosity-Driven Salesperson 30:21 Internal Motivation and Grit 30:40 The Importance of Being Coachable 31:53 Ethical Core and Authenticity in Sales 33:27 The Evolution of Sales Tactics 38:06 Mindset and Business Success 43:02 Challenges Salespeople Face 51:59 Final Thoughts and Contact Information  

Unlock the secrets to digital influence with Kim Willis, founder of Persuasion Pursuit and expert in direct response marketing. In this episode, Kim shares his journey from door-to-door sales to mastering LinkedIn, showing how authentic content and relationship-building are the keys to sustainable business success. Learn how to engage meaningfully, nurture prospects, and optimize your LinkedIn profile to build trust and authority. What this episode will do for you: Understand the importance of storytelling and relationship-building in online marketing. Learn how to balance personal engagement with automation on LinkedIn. Discover the "Relax, Disturb, Relieve, Close" framework for effective sales conversations. Explore practical strategies for nurturing leads at the top of the funnel. Gain tips on optimizing your LinkedIn profile for credibility and visibility. Find inspiration to transform content into meaningful business relationships. For a curated transcript and links to free offers and resources discussed, visit the episode page at: https://www.thoughtleadershipstudio.com/B/Podcast/Kim-Willis-on-LinkedIn-Mastery

Vance Morris is a Walt Disney World Resort Management Alumni, having spent 10 years as a leader in the Resorts. He runs the only XPerience Systems & Direct Response Marketing business on the planet. Here he coaches companies to create XPerience Service Systems and then monetize them through direct response marketing. Longest Reigning Marketer of the Year (2015-2019) , GKIC/NOBS/MM & Dan Kennedy Award Winner. Vance helps business owners get, serve and keep clients for life through creating experiences and response required marketing without working harder. He is a Former Birth Control Factory Security Guard turned Disney Leader, turned Bankrupt Out of Work Executive, turned Carpet Cleaner, turned Successful Entrepreneur. To learn more about Vance, check out the following links: Vance's Website & Book: https://yes.deliverservicenow.com/deliver-service-now Facebook: https://www.facebook.com/vance.morris.9 Instagram: https://www.instagram.com/morrisvance/ LinkedIn: https://www.linkedin.com/in/vancemorris/ YouTube: https://www.youtube.com/@Deliverservicenow

Happiness Solved with Sandee Sgarlata. In this episode, Sandee interviews Nicholas Loise. Nicholas Loise has been a salesperson, sales leader, successful entrepreneur, marketing and sales executive, Presidents Club winner, speaker, and author. His third entrepreneurial endeavor is Sales Performance Team, a company focused on helping small—to midsize businesses improve their sales leadership, sales processes, systems, and playbooks. Sales Performance Team was founded after speaking and working with countless small business owners and entrepreneurs about their frustrations with managing, hiring and putting processes in place for the sales team. After running seminars and workshops on this topic and sales training at GKIC/Magnetic Marketing, he saw that there was a huge opportunity to serve this market. He is an author and co-author of many books on sales and marketing, a sought-after speaker, creator of the GKIC/Magnetic Marketing educational courses Sales Mastery with Dan Kennedy and Dave Dee, Sales Mastery, How to Create a High Impact Sales Team, a contributor to NO BS Guide to Direct Response Marketing, Magnetic Marketing and the NO BS Letter, Author of Moving the Sales Needle in Your Business, The Ultimate Guide to Managing Your Sales Team, and was the co-presenter of the GKIC/Magnetic Marketing Sales Boot Camps and Marketing Boot Camps focused on helping small- to medium-size businesses sell and market better. He has also been an Adjunct Professor of Marketing at North Park University in Chicago.     For more information on Holistic Life Mastery: https://holisticlifemastery.live/event-registration   Connect with Nick:  Website: https://salespack.salesperformanceteam.com  https://salesperformanceteam.com  LinkedIn: https://www.linkedin.com/in/nicholasloise/ Facebook: https://www.facebook.com/nicholas.loise    Connect with Sandee www.sandeesgarlata.com Podcast: www.happinesssolved.com Facebook: www.facebook.com/coachsandeesgarlata Twitter: www.twitter.com/sandeesgarlata Instagram: www.instagram.com/coachsandeesgarlata    

Are you either bouncing between too much work and not enough guys and equipment to do the work, and not enough work for the employees and equipment you have? Or do you even just want to reverse-engineer your growth, so you can chose to grow WHEN AND HOW MUCH you grow? Then this episode is for you. In it, I talk about 3 direct response marketing tactics that I've used in my business to put in X dollars and X hours to get Y amount of clients- a true client ATM. Enjoy.   My socials: YouTube channel: https://www.youtube.com/@Caleb__trung Instagram: https://www.instagram.com/caleb__trung Facebook: https://www.facebook.com/calebtnguyen

Learn how to attend our Live Mastermind Event in San Antonio, Texas on November 8th and 9th by CLICKING HERE!Episode NotesBrand Hypertrophy Mastermind: November 8-9, San Antonio, TX. Learn how to build a powerful brand in your community without costly marketing efforts.14 Quick Money Wins for Gym Owners: Vince breaks down the key tactics from his popular guide on generating fast cash flow, including leveraging unconverted leads and reactivating past members.Black Friday Strategies: Vince discusses how to effectively use Black Friday and holiday promotions to attract new clients and increase revenue.Consistent Offers: The importance of making daily offers and how consistency can generate significant long-term results.Client Acquisition and Retention: Tips for gym owners to secure new clients and retain them, even as competition increases during the holiday season.Timestamps[00:00:00] Introduction and chat about being live and in-person for this episode[00:00:57] Announcement: Brand Hypertrophy mastermind event in San Antonio[00:02:28] Discussion on quick money wins and how to boost cash flow[00:05:00] Leveraging unconverted leads and reactivating past members for revenue[00:10:07] The importance of making consistent offers every day[00:13:00] Black Friday strategies for gym owners[00:18:15] Coaching and mentorship in business success[00:24:21] Final thoughts on customer acquisition and growth strategies If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!

Don't miss your chance to enter the giveaway for 12 months of marketing services by KISS Marketing, valued at $35,000. The contest ends on September 24th, so act fast! CLICK HERE TO APPLYEpisode Breakdown:00:00 – Introduction and Conference Announcement02:10 – The Importance of Marketing Basics05:33 – Direct Response Marketing Explained08:23 – The Six Rules of Direct Response Marketing08:43 – Rule 1: Always Make an Offer12:26 – Rule 2: Create Urgency15:10 – Rule 3: Clear Instructions18:55 – Rule 4: Follow Up22:58 – Rule 5: Track and Measure27:24 – Rule 6: Results Matter31:34 – Conclusion and Special OfferKey Takeaways:Always Make an Offer - Every marketing piece, from emails to social media posts, should include a clear offer. More offers = more revenue.Create Urgency - Give your audience a reason to act NOW, whether through limited-time offers, challenges, or specific events.Provide Clear Instructions - Confusion kills conversions. Lay out clear, step-by-step instructions on what your audience should do next.Follow Up Consistently - Most gym owners are sitting on a goldmine of unconverted leads. Follow up with them to maximize your revenue.Track and Measure - Know where your leads are coming from, and what marketing channels are generating the best return on investment.Results Rule - The only metric that matters is money. Track your financial returns and double down on what's working. Buy Vince's Big Book of Marketing Now: CLICK HERE If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!

Movie tickets? Dining vouchers? Free vacations? A simple shift in your marketing strategy could skyrocket your sales and make your business the talk of the town! In this episode, host Brien Gearin sits down with John Dwyer, a leading expert in direct response and incentive marketing. John, known for his innovative strategies that have generated over $15 billion in sales, shares valuable insights on everything from the importance of crafting compelling offers that drive immediate action to securing clients with enticing bonuses. John also recounts his successful campaigns, including a notable collaboration with Jerry Seinfeld, and offers practical advice for business owners looking to differentiate themselves from the competition. This episode is packed with actionable tips to help you think outside the box and take your marketing game to the next level! What we discuss with John: + Direct Response Marketing Basics: Key components and benefits + Power of Incentives: Boost sales with value-added offers + Success Stories: Jerry Seinfeld campaign insights + 5-Step Marketing Formula: Problem-solving through effective campaigns + Cross-Industry Application: Tailoring strategies to any business + Data Collection Importance: Using data to drive ROI + Standing Out: Differentiating your business with creative offers + Overcoming Marketing Mistakes: Avoiding common pitfalls + Ugliest Back Fence Contest: Creative campaign case study + Practical Marketing Tactics: How to apply these strategies now Thank you, John! Check out the Institute of Wow at TheInstituteofWow.com. Get a free copy of the Wow Manifesto. Get a vacation incentive promotion for your business. Sign up for our FREE Business Course - over 300+ new business ideas, also includes the 7 Phases of a business, so you know where you are now and where you need to go next. You'll also get 7 of the most popular marketing strategies and 31 stay-on-track hacks that successful millionaires follow to grow and automate their businesses.  Go to https://www.millionaireuniversity.com/training. And follow us on: Instagram Facebook Tik Tok Youtube Twitter To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors. Want to hear from more incredible entrepreneurs? Check out all of our interviews here! Learn more about your ad choices. Visit megaphone.fm/adchoices

Join us as we sit down with Mike Beckham, the co-founder and CEO of Simple Modern, a company that has gone from challenger to incumbent in the drinkware industry with a unique blend of style, quality, and philanthropy. Mike shares his journey from the nonprofit world to building a $250M+ profitable business, emphasizing the importance of mission-driven entrepreneurship. Discover how Simple Modern's commitment to giving away 10% of their profits has not only shaped their company culture but also fueled their remarkable success. This episode is packed with insights on scaling, maintaining a strong organizational ethos, and the real meaning behind business excellence. Don't miss out on this inspiring conversation that goes beyond business to explore deeper questions of purpose and impact.Chapters:00:00:00 - Scaling and Overstimulation  00:00:25 - Welcome to Eating Glass  00:02:45 - Introduction to Mike Beckham  00:03:45 - Nonprofit World Insights  00:05:45 - Business with Dual Purposes  00:07:45 - Impact of Previous Experiences  00:09:00 - Quality of Life Insights  00:11:00 - Money and Contentment  00:12:00 - Responsibility and Trade-offs  00:13:45 - Rapid Company Growth  00:16:00 - Working with Family  00:17:45 - Business Partnerships  00:19:00 - Product Longevity Surprises  00:21:15 - Breaking Growth Barriers  00:22:30 - Sales Channels Expansion  00:23:00 - Drinkware Market Fragmentation  00:24:45 - Fashion and Trends  00:25:45 - Domestic Manufacturing  00:26:15 - Oreo Principle  00:27:45 - Challenges of Growth  00:29:45 - Entrepreneurship Motivations  00:31:00 - Market Opportunities  00:33:45 - Customer Satisfaction  00:34:45 - Amazon Strategy  00:36:15 - Product Excellence  00:38:00 - Digital Tools Advantage  00:40:00 - Brand Evolution  00:42:00 - Pricing Strategy  00:43:00 - Operational Excellence  00:45:15 - Competitive Advantages  00:47:00 - Challenger Brand Strategies  00:49:00 - Value and Quality  00:51:00 - Growth and Inventory  00:53:00 - Product Trends  00:55:00 - Licensing and Customization  00:57:15 - Focus vs. Variety  00:58:45 - Scaling and Distribution  01:00:15 - Strategic Insights  01:02:15 - Direct Response Marketing  01:04:00 - Business Model and Philanthropy  01:07:00 - Motivating the Team  01:10:00 - Building Organizational Values  01:12:45 - Financial Discipline  01:15:00 - Banking Relationships  01:18:00 - Forecasting and Growth  01:20:00 - Collateral and Credit  01:22:45 - Rapid Fire Questions  01:24:15 - Entrepreneurial Truths  01:25:45 - Startup Myths  01:27:15 - Personal Value Proposition  01:28:45 - Biggest Mistakes  01:30:00 - Personal Life Impact  01:32:45 - Long-Term Impact  01:35:00 - External Validation  01:36:15 - Hiring Strategy  01:37:30 - Cultural and Character Moats  01:39:00 - Wrapping UpABOUT THE HOSTS:Will Nitze is the Founder & CEO at IQBAR - America's leading "brain + body" nutrition startup. With minimal funding, Will has taken IQBAR from zero locations and zero in revenue in 2018 to 10,000+ doors and a projected $50 million in sales in 2024.Joe Lemay founded Rocketbook with business partner Jake Epstein. After being featured on “Shark Tank”, where the sharks passed on a chance to invest – Joe would go on to grow Rocketbook and sell it to BIC for 40 million dollars just three years later.Connect with Mike:Website: https://www.mikebeckhamblog.com/X: https://x.com/mikebeckhamsmInstagram: https://www.instagram.com/mikebeckham/LinkedIn: https://www.linkedin.com/in/mikebeckhamsm/

Co-author of "No BS Direct Marketing for Non-Direct Marketers" with Dan Kennedy is here to share powerful marketing principles and real-life success stories. In this episode, we explore the 10 Commandments of direct marketing, the message-market-media triangle, and how to effectively follow up with your customers. We'll also discuss how small business owners can get a free copy of the book and use these tactics to improve their businesses. Stay tuned for actionable insights and strategies to elevate your marketing game!

Co-author of "No BS Direct Marketing for Non-Direct Marketers" with Dan Kennedy is here to share powerful marketing principles and real-life success stories. In this episode, we explore the 10 Commandments of direct marketing, the message-market-media triangle, and how to effectively follow up with your customers. We'll also discuss how small business owners can get a free copy of the book and use these tactics to improve their businesses. Stay tuned for actionable insights and strategies to elevate your marketing game!

MAGICAL CUSTOMER EXPERIENCEDoes creating a magical customer experience sound like a bunch of marketing pie in the sky?Well, today's Summer Classic guest is a Disney management alum, and he says that you don't need a roller coaster or nightly fireworks to create a magical customer experience. What You'll Discover About the Magical Customer Experience:* How to adopt the magical customer experience for your business* How small gifts create a magical customer experience and increase revenue* How to get ideas for making your own magical customer experience* How Disney's Law of Unlimited Abundance fits into the magical customer experience* How to keep new hires from ruining the magic* Salvaging the magical customer experience when things go wrong* 2 ways businesses diminish the magical customer experience* And MUCH more. Guest: Vance MorrisVance spent 10 years working for the mouse at Walt Disney World in Orlando Florida. He started his career at Disney on the Opening Team of the Yacht & Beach Club Resorts, and progressed through the management ranks as a Night Club Manager at Pleasure Island, Service Trainer aboard the Empress Lily, and on the revitalization team of the Contemporary Resort in the mid-90's. It was at the Contemporary that Vance got his crowning achievement, Designing, Opening and Operating Chef Mickey's, Disney's flagship Character Dining Experience.After leaving Disney, (yes people do leave) he utilized his skills to rescue or improve many of America's companies and government agencies. His clients included Legal Seafoods, Tyson, NASA, Rain Forest Café, Compass Group, The Executive Office of the President of the United States, The Smithsonian and the Kennedy Center for the Performing Arts.Tiring of corporate life, Vance opened his own Bricks & Mortar Business in 2007. After meteoric growth of his service business, other entrepreneurs began to seek him out for advice and counsel. This spawned his next business, Deliver Service Now!, consulting and coaching other companies on how to create and implement Disney style service and then apply Direct Response Marketing to profit from it.Vance Morris has shared the stage with many of the premier marketers and service professional in the world; Dan Kennedy, Joe Polish, Bob Brown, Lou Ferrigno, Dean Jackson, Charles Henning, Lee Cockerell, and Meg Crofton.2015-2019 Longest Reigning Marketer of the Year, GKIC & Dan Kennedy Award WinnerRelated Resources:If you liked this interview, you might also enjoy our other Customer Satisfaction episodes.Contact Vance and connect with him on LinkedIn, Facebook, and Twitter.Join, Rate and Review:Rating and reviewing the show helps us grow our audience and allows us to bring you more of the rich information you need to succeed from our high powered guests. Leave a review at Lovethepodcast.com/BusinessConfidential.Joining the Business Confidential Now family is easy and lets you have instant access to the latest tactics, strategies and tips to make your business more successful.Follow on your...

Is it any surprise that over 90% of small businesses fail in the first ten years? Steve Sipress, entrepreneur, marketing, advertising, sales, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, budget, ad, spend, fail, failure,

Lindsey Carnett, CEO and President of Marketing Maven and Megan Anderson, Director of Exhibits and Interpretive Planning at History Associates Incorporated (HAI), joins Amanda Ma, CEO & Founder of Innovate Marketing Group, to discuss common pitfalls that organizations face when planning anniversary projects. Tune in now on EventUp! The Anniversary Collective ℠ is a unique consortium of specialists uniting to guide organizations in celebrating their key milestones in a truly impactful manner and creating an immersive and memorable experience that will captivate attendees and pay tribute to a company's remarkable achievements. About the guests: Lindsey Carnett is the CEO and President of Marketing Maven, named to the 2017 and 2018 Inc. 5000 List of Fastest Growing Companies in America. In 2016, Marketing Maven was named to the Entrepreneur 360 list of Most Entrepreneurial Companies in America. With bicoastal operations, our clients are in the health, nutrition, hospitality, beauty, fashion, lifestyle, and consumer categories. Marketing Maven is a lifestyle and consumer marketing agency specializing in international and domestic Public Relations, Social Media, Reputation Management, Direct Response Marketing, U.S. product launches, SEO, Event PR, and Spanish Media. Our team pitches and books media coverage on national TV, radio, newspaper, magazine and online. Additional services include media tours, media training, byline articles, SEO press releases, nationally recognized PR stunts, booking speaking opportunities and tradeshow support. Marketing Maven At HAI, Megan Anderson manages the Content and Digital Storytelling service line. Her past work as a historian, researcher, writer, content developer, and project manager informs her approach to her position as director. She works with clients to understand their current and future needs. History takes many forms. With that in mind, she helps clients articulate an actionable need—whether they want to tell the history of their organization, create compelling museum exhibits, or use historical content to help promote traditional or new forms of business. She thrives on building valuable relationships with colleagues and clients—she's the office mom. Her interests range from Japanese kabuki theater to nineteenth-century medical history (and everything in between). At HAI, her past work includes exhibit, website, and interactive development; in-depth historical research; oral history projects; multimedia research and acquisition; custom map design; research and development of educational supplements; and management and research for environmental litigation. History Associates Incorporated (HAI) "EventUp" is brought to you by Innovate Marketing Group. an award-winning corporate event and experiential marketing agency based in Los Angeles, California, serving nationwide, creating immersive event experiences to help brands connect with people. To learn more, click here⁠. Follow us!Find us on ⁠LinkedIn, ⁠⁠EventUp Podcast LinkedIn⁠ and ⁠Instagram

97% of businesses have never used direct-response marketing! Using "incentives" & why they are an important ingredient in anyone's marketing is important for business growth and consumer engagement. Listen to John Dwyer speak with Favour Obasi-ike on how to get better at direct-response marketing. Book with John: https://vacationsincentive.com Case Studies that demonstrate this mantra are at https://theinstituteofwow.com/case-studies/ Follow on Social Media: Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Visit our Official Site⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Newsfeed: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Read our Latest Marketing and SEO Blogs⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Podcast: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Listen on the Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Premium Podcast: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Get access here!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ SEO Glossary Toolbox: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://workandplayentertainment.myflodesk.com/seo-toolbox-glossary-book⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ SEO Mini-Course: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.allthingsseo.live/course/demystifying-seo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Please email me for any service booking inquiries at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠favour@playinc.online⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Grab My Digital Business Card here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://poplme.co/hash/lQZ4jOcr/2/s⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ PROMO: Welcome to the Podcast Growth Academy

https://blog.thesaleswhisperer.com/p/ben-settle-2 Market like you mean it. Now go sell something.   SUBSCRIBE to sell more, faster, at higher margins, with less stress, and more fun! https://www.youtube.com/@TheSalesWhispererWes ----- Connect with me: Twitter -- https://twitter.com/saleswhisperer TikTok -- https://www.tiktok.com/@thesaleswhisperer Instagram -- http://instagram.com/saleswhisperer LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/ Facebook -- https://www.facebook.com/wes.sandiegocrm Facebook Page -- https://www.facebook.com/thesaleswhisperer Vimeo -- https://vimeo.com/thesaleswhisperer Podcast -- https://feeds.libsyn.com/44487/rss YouTube — https://www.youtube.com/@TheSalesWhispererWes Sales Book -- https://www.thesaleswhisperer.com/c/way-book   BUSINESS GROWTH TOOLS https://12WeeksToPeak.com https://CopyByWes.com https://CRMQuiz.com https://TheBestSalesSecrets.com https://MakeEverySale.com https://www.TheSalesWhisperer.com/ https://www.thesaleswhisperer.com/c/ipa

Prepare to be amazed as we peel back the layers of direct response marketing and dive deep into the heart of what makes it a game-changer. Leave behind the traditional approaches and step into a world where marketing becomes an art of eliciting direct and trackable responses from potential customers. Get ready to uncover the hidden gems of marketing as we dive into a captivating conversation with the legendary marketer himself, John Dwyer. Join us for invaluable insights on direct response marketing and incentive-based marketing, two strategies that hold the key to unlocking extraordinary success in the business world. If you've ever wondered what separates the ordinary from the extraordinary in marketing, this episode is your golden ticket to unraveling the secrets that drive immediate and measurable results. Episode Highlights: 00:00 - Introduction 01:08 - Who is John Dwyer? 02:16 - John's first foray into direct response 04:32 - The importance of direct response digital advertising 09:51 - Why advertising is important 13:41 - Using testimonials to grow  your business 17:09 - The impact of incentive-based marketing on your clients 21:29 - A little story about Jerry Seinfeld 31:53 - The importance of having the right people in your business About John Dwyer: John Dwyer, Australia's renowned business marketeer and founder of The Institute of Wow, revolutionizes marketing with his 'wow factor' approach. With a portfolio including clients like News Ltd, KFC, and Coca-Cola, John's innovative ideas have consistently achieved remarkable results. A notable achievement was securing Jerry Seinfeld as the spokesperson for The Greater Building Society, a campaign hailed as the ultimate "wow." John's unconventional thinking and boldness have led to unprecedented success, as seen in his advertising agency, trading card business, and groundbreaking TV show, Dreams Can Come True. His marketing philosophy has influenced countless business owners through Wow Factor Marketing Seminars, and his book, The Wow Manifesto, outlines his 10 Point Wow Manifesto Marketing System, setting him apart with its distinctive format and presentation. Connect with John Dwyer: ⏩ LinkedIn: https://www.linkedin.com/in/instituteofwow/ ⏩ Visit their website https://theinstituteofwow.com/ Resource Links: ⏩ Your Social Voice Website (https://www.yoursocialvoice.com.au/) ⏩ Join our Mogul Mastermind (https://www.mogulmastermind.com.au/) Connect with Kim Barrett: ⏩ Follow Us on Facebook https://www.facebook.com/mrkimbarrett ⏩ Follow me on Instagram https://www.instagram.com/realkimbarrett/ ⏩ Follow me on TikTok https://www.tiktok.com/@realkimbarrett Thank you so much for listening! If you liked this episode, please don't forget to subscribe, tune in, and share this podcast. ⏩ Subscribe to YouTube https://bit.ly/3ApZLpL ⏩ Subscribe to Apple Podcasts: https://apple.co/3HdveiD ⏩ Subscribe to Spotify: https://spoti.fi/41FjhdC ⏩ Subscribe to Stitcher: https://bit.ly/3oGZXOP ⏩ Subscribe to Google Podcasts: https://bit.ly/41SypE8 ⏩ Subscribe to Omny: https://bit.ly/3oLl8ipSee omnystudio.com/listener for privacy information.

Direct response elicits an immediate response (usually a purchase) from the customer. Branding is more build up for recognition and desire. Here's how you can incorporate some of the best branding tactics into your direct response business.Want more about phone sales and telemarketing? Check out our FTC episode!✓ Need a merchant account? Get in touch!

Feeling like your marketing efforts are nothing but desperate Hail Marys without real results? In this conversation with Ryan Shell, marketing guru and owner of the agency Hey Frankie, we explore common marketing pitfalls and how to avoid them. We'll dive deep into the common frustrations that small businesses face with marketing agencies, uncovering why they can sometimes fall short of expectations. Aside from avoiding bad agencies, we'll also guide you on how to identify a top-notch agency that aligns with your business's growth goals. Plus, we'll discuss maximizing social media benefits, the importance of strategic hiring, the nuances between brand awareness and direct response marketing, and much more! Guest Bio and Links: Ryan Shell is the Founder of the apparel company, The Home T and the e-commerce agency, Hey Frankie. Ryan is a seasoned entrepreneur with a niche for marketing and a passion for brand building. Listeners can learn more about Ryan and his work at his website https://ryanshell.com/ or https://heyfrankie.com/ or on X @ryanshell Resources: Create a free student account and start learning from The Millionaire Hairstylist: www.MillionaireHairstylistPodcast.com Hey Frankie  Show Notes:  [0:00] Introduction [0:50] Welcome back! Jordan introduces our guest, Ryan Shell to our listeners  [1:00] Ryan's background and the start of The Home T  [3:00] Today's topic: Why marketing agencies suck and what to do about it!  [6:00] “At the end of the day, you just need to care.”  [7:50] Cash shares his experience hiring marketing agencies   [12:00] Hiring practices and building a team [17:55] The reason silos are not great in businesses   [28:00] One person you should be hiring for your business  [34:00] Who is this pickle woman and how do we learn from her?  [35:30] Ryan's advice on leveraging TikTok for business growth  [39:00] Companies that have a strong brand presence and why [46:30] Email vs. text marketing strategies  [50:50] Common marketing mistakes made by business owners  [52:30] Three types of website-abandoned emails that can be sent [55:00] Three questions and answers to ask marketing agencies [1:03:00] Vanity metrics marketing agencies tend to use [1:07:00] Protocols for algorithm changes, marketing changes, and environment changes  [1:13:00] “I'm playing way above the deck of cards that I was dealt in life.” Connect with Us:   Instagram - The Millionaire Hairstylist - Cash Lawless - Jordan Drake Email - hello@themillionairehairstylist.com  

Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing by Brian Kurtz ABOUT THE BOOK: Brian Kurtz is the bridge connecting the bedrock fundamentals of direct response marketing to today's state-of-the-art strategies, tactics, and channels.  Overdeliver distills his expertise from working in the trenches over almost four decades to help readers build a business that maximizes both revenue and relationships. Marketing isn't everything, according to Brian Kurtz. It's the only thing. If you have a vision or a mission in life, why not share it with millions instead of dozens? And while you are sharing it with as many people as possible and creating maximum impact, why not measure everything and make all of your marketing accountable? That's what this book is all about. In the world of direct marketing, Brian Kurtz has seen it all and done it all over almost four decades. And he lives by the philosophy, "Those who did it have a responsibility to teach it."  Here's a small sample of what you'll learn: The 4 Pillars of Being Extraordinary The 5 Principles of why "Original Source" matters The 7 Characteristics that are present in every world-class copywriter Multiple ways to track the metrics that matter in every campaign and every medium, online and offline Why customer service and fulfillment are marketing functions That the most important capital you own has nothing to do with money And much more Whether you're new to marketing or a seasoned pro, this book gives you a crystal-clear road map to grow your business, make more money, maximize your impact in your market, and love what you're doing while you're doing it.  Kurtz takes you inside the craft to help you use all the tools at your disposal--from the intricate relationship between lists, offers, and copy, to continuity and creating lifetime value, to the critical importance of multichannel marketing, and more–so you can succeed wildly, exceed all your expectations, and overdeliver every time. ABOUT THE AUTHOR: Brian Kurtz has been a direct marketer for over 40 years and never met a medium he didn't like...and while he's had much success, he admits that trying to sell subscriptions and books on the back of ATM receipts and under yogurt lids was only "a good idea at the time..." For over 34 years at Boardroom Inc., he was responsible for mailing nearly 2 billion pieces of direct mail (and he did NOT lick every stamp!). He was also responsible for the distribution of millions of other impressions and promotions in a wide variety of alternate media, both offline and online, using the latest direct marketing techniques while working with many legendary copywriters and consultants.  Under Brian's marketing leadership during his tenure at Boardroom, revenues went from approximately $5 million to over $150 million.  Today he consults and works with direct response marketing companies and entrepreneurs directly and through his mastermind groups.  Brian is also the co-author with Craig Simpson of The Advertising Solution: Influence Prospects, Multiply Sales, and Promote Your Brand. And, interesting fact – he is a Little League baseball umpire!  Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/overdeliver-brian-kurtz

Deb Tracy is the COO and Founder of SIGNPROgrammers, a digital marketing agency that creates digital sign content, video ads, and digital billboard graphics. She works with a range of clients, helping them capture their audience's attention with unique designs and calls to action. With over two decades of experience, she believes in the power of personalized content, working closely with clients to understand their needs and creating tailored solutions. Before SIGNPROgrammers, Deb worked with Watchfire Signs as their training artist. In this episode… In recent years, sign boards have evolved from simple informational displays to engaging, interactive mediums. How do you create profitable direct response content that stands out? Digital signage pioneer Deb Tracy illustrates the power of digital sign content marketing and its potential in driving direct responses. Starting from its inception in 1999, she walks us through her transition into the digital sign industry from newspaper content, highlighting the untapped and highly-profitable potential of digital signs. Deb offers insights into her work with clients, showcasing how she effectively educates them about maximizing their message to customers. On this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Deb Tracy, Founder of SIGNPROgrammers, as she shares her expertise in digital advertising. She dives deep into the importance of creating engaging and unique content that grabs potential customers' attention.

On this episode, hosts Jordan Rogers-Smith and Christine Lu are joined by Gamze Yılmaz, Head of Paid Social of Delivery Hero, as they delve into the dynamic world of Instagram and Facebook Reels. They explore its profound impact on digital marketing, highlighting Reels as a pivotal tool for driving Direct Response results through immersive short-form video content and consumer engagement.   Key Takeaways:   (04:09) Differentiation in using Reels for branding and advertising. (06:37) Adapting stories creatively for Reels. (07:26) Progressing into the language of Reels. (08:47) Explanation of product level video by Christine Lu. (09:36) Gamze Yılmaz on testing product level video. (11:36) Integrating product level video in BAU. (17:26) Testing video and images in product level video. (18:30) Tips and tricks for using Reels effectively. Keep up with the latest from Meta's Business Engineering Team by following us on Medium.   #innovation #technology #genz #metaverse #socialmedia #socialmediamarketing  

Today, we've got a heavyweight in the eCommerce industry - the legend himself, Kevin King.Kevin's journey in the world of direct marketing and eCommerce dates all the way back to 1989. Yeah, you heard that right! He's been an integral part of the game since before it became the powerhouse it is today.One of the pioneers in the Amazon marketplace, Kevin's got a wealth of experience and a knack for staying ahead of the curve.Kevin is not just a seller; he's an educator. He's the brains behind the Billion Dollar Sellers Newsletter, delivering insights that have propelled countless sellers to success. And also the mastermind behind the Billion Dollar Seller Summit.And if that's not impressive enough, he's the man behind the number one course for Amazon sellers - Freedom Ticket. With over 160,000 students under his wing, it's safe to say he knows a thing or two about navigating the complexities of the eCommerce world.In today's episode, we'll explore how he's seen the industry transform over the years and what he envisions for the future of eCommerce.We'll unravel the secrets behind successful selling strategies and get a glimpse into the mind of a true industry innovator.So, buckle up for an insightful ride with Kevin King. It's time to learn from the best and stay ahead of the curve. Stay tuned!Key Takeaways - Intro (00:00)- Kevin's entrepreneurial journey (02:45)- First eCommerce ventures (15:44)- Owning the customer and your own distribution channels (21:33)- Getting started with Amazon (23:36)- Advice for people getting into eCommerce (27:05)- The key to maintaining a high margin (35:16)- Best performing marketing tools (39:04)- The power of a newsletter (42:46)- Why we should pay attention to TikTok (51:03)Additional Resources:- Billion Dollar Sellers Newsletter: https://www.billiondollarsellers.com/----- Schedule a FREE consultation with the Ave7 team- Grab the FREE Amazon Seller Central Checklist- Get the book “The Amazon Jungle” book by Jason Boyce- Learn more about Avenue7Media----Day 2 Podcast has a goal of helping Amazon sellers learn how to launch, grow, and protect their brand on the world's largest online marketplace (and beyond).Follow us on your favorite podcast platform so you never miss an episode!

Selling and storytelling in sales is a dynamic combination that transforms a mere transaction into a captivating and meaningful experience.      Effective salesmanship is not just about pushing a product; it's about understanding the customer's needs and desires, uncovering their pain points, and presenting a solution that resonates with their emotions and aspirations.      Storytelling plays a pivotal role in this process, as it weaves a narrative that engages, empathizes, and connects with the customer personally. A well-crafted story humanizes the brand and fosters trust, building a bridge of understanding that paves the way for a genuine, long-lasting relationship between the seller and the buyer.      In this episode, Tom Jackobs shares tips and strategies for effective selling, how to craft and use personal stories, the role of public speaking in sales, and how he revitalized his business through effective selling and storytelling but also transitioned to coaching other professionals.       Tom is an entrepreneur whose journey began as a 16-year-old mobile DJ, and he unknowingly delved into Direct Response Marketing before the internet era.      He dabbled in various businesses, including fitness, where he dramatically increased annual revenue from $100,000 to $500,000 in one year through effective selling techniques. After simplifying his fitness business, he transitioned to coaching other professionals and traveling worldwide, selling approximately $4 million worth of his coaching program.      Today, he teaches service providers the art of storytelling to enhance their sales efforts, demonstrating the transformative power of persistence, adaptability, and storytelling in business.      Tune in!    Key Highlights From The Show  [01:06] Introduction to the show  [03:23] The place for selling in today's digital era  [04:46] “Selling”: Problem finding and problem-solving   [05:35] Developing your sales skills and how Tom learned the skills   [08:53] Heart-centered selling and how to create your product and pitch effectively  [10:15] The importance of using personal stories and how to get started  [13:55] How to use the “Heroes Journey” framework to bring prospects into your story [17:40] Selling on stage: The relationship between public speaking and sales   [20:33] Tom's recommendation for sales and public speaking sales self-development   [23:10] When and why Tom became an entrepreneur   [24:26] The hardest lessons Tom has learned in his entrepreneurship journey   [26:08] Tom's bottleneck score and his struggle with delegation   [28:06] Practical actions that Tom has taken to become better at delegation  [31:13] Tom's biggest dream for his business   [33:52] Tom's one practical recommendation for entrepreneurs   [34:44] How to reach out and connect with Tom  [35:12] Ending the show    Notable Quotes  ·        Selling is problem-solving, and to become a problem-solver, you have to be a problem-finder.   ·        The biggest part of the sales conversation is the questioning or the discovery of what the problem is.  ·        Sales is the number one skill every entrepreneur needs   ·        Create your product and pitch so well that the prospect is going to be, “How can I buy this?”   ·        Don't do it alone, the entrepreneurship journey is so lonely.  ·        Allow employees to fail and make it your company culture; that is how we learn.  ·        Learn how to sell and value it.    Resources Mentioned:  Personal Story Workbook: https://tomjackobs.com/storybook    Connect With Tom Jackobs   Website: https://tomjackobs.com/  LinkedIn: https://www.linkedin.com/in/trainertom/       How much of the bottleneck in your business are you? Don't underestimate the bottleneck's impact. Take the Bottleneck Index and find out your bottleneck score now! 

 In this episode of the Subscription Web Design Podcast, I dive deep into the world of direct response marketing. I explore the principles, strategies, and tactics of this powerful marketing approach that focuses on getting people to respond to offers. I explain why it's crucial to be honest about your business intentions and how to effectively build a relationship with your audience. -- Make sure to go to https://subscriptionwebdesign.com right now and enter your best email address to get my contract template (and more!) for FREE. This is a limited time promo that WILL go away. 

Jonathan Peress is the President and CEO of ProMedia, a full-service, tech-enabled marketing agency specializing in cost-per-acquisition, direct-response, and alternative media.Under his leadership, ProMedia's annual revenue has grown by more than 120% each year, earning the agency the 10th Fastest Growing Small Business in America award from Entrepreneur Magazine and recognition in the Inc 5000 list of fastest-growing businesses for three consecutive years.  Before ProMedia, Jonathan was a member of Viacom's industry, leading the DRTV sales team and working closely on Comedy Central, Spike TV, LOGO, and Vh1. In 2020, he was named one of South Florida's Top 40 under 40 by the South Florida Business Journal. In this episode… Having a well-built online presence has become critical for business success. How can you effectively employ direct-response marketing as a growth strategy? According to Jonathan Peress, a leader in tech-enabled marketing and alternative media, creating an effective direct-response campaign is challenging but highly rewarding. With the right campaign, you can grab your audience's attention and drive results, but this requires expertise and experience. Therefore, Jonathan recommends hiring a direct-response agency to help craft messages that resonate with your target audience and compel them to take action. A direct-response agency can also offer advice on suitable media channels — online ads, TV spots, or direct mail — and  manage your campaigns, from creative development to media buying to campaign optimization.  On this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Jonathan Peress, President and CEO of ProMedia, to discuss how to thrive using direct-response marketing. Jonathan explains ProMedia's services, the critical elements of a good ad, the call-to-action mistakes people make, and how to advertise effectively on multiple channels.

With the rise of content creation and personal brands, there is talk in some circles that direct response marketing is dying or ineffective. Our guest today is proof that not only is that not the case but direct response is thriving in 2023 and he is here to share his secrets with us!Zachary J. Radford is the founder of Direct Response Secrets. He helps bootstrapped entrepreneurs get to 7 figures without wasting money on ineffective ads or relying solely on their current skills by leveraging direct response to make running a business simple, predictable, and fun! With two decades of experience in the trenches, he has personally seen behind over $100 million in ads. When he not sharing his expertise with students on the pod or writing for the #1 Direct Response Newsletter, “Direct Response Secrets,” you can find him enjoying quality time with his family down by the beach in Prince Edward Island, Canada.In this episode, we discuss how Zachary found direct response through Russell Brunson, why you should focus and position one offer and one potential client at a time, direct response advice in 2023, and more!Time Stamps:(0:45) Direct Response In Your Sleep(3:00) Finding Russell Brunson and Direct Response(9:30) Running Shoe Example(13:45) Positioning Your Offer At the Right Time(21:18) Focusing on One Potential Client At a Time(24:00) Direct Response Secrets and Writing A Book(29:20) Direct Response Advice(30:23) Where To Find Zach——————————Follow Zach on Instagram: https://www.instagram.com/zachary.j.radford/Check Out Zach's Website Direct Response Secrets: https://www.directresponsesecrets.comCheck Out Zach's Book Direct Response Secrets: https://www.getdrsbook.com/buynow——————————Check Out Online Business Owner at https://onlinebusinessowner.com

Ashton Shanks is the Founder and CEO of Hemon Media Group, a boutique direct-response agency specializing in testing and feedback looping to scale medium and large accounts with precision and maximum ad efficiency. Ashton is the Founder of HemonX, which teaches marketers how to manage ad spending, and also the Founder of Hemon Staffing, which connects skilled marketers with businesses that need their help.  Ashton has been honored as a speaker at AdWorld, Affiliate World, and GeekOut, where he has shared his unique approaches to digital marketing with other founders and marketers. He previously served as the CEO of Traffic and Funnels, which helps high-level consultants, coaches, and experts develop lead-generation machines to scale their businesses to seven figures a year. In this episode… Are you looking to take your marketing to the next level? Direct-response marketing may be what you're looking for.  This type of marketing is all about eliciting a specific response from your audience and can be highly effective if done correctly. Direct-response marketing can help you reach prospective customers wherever they spend their time, increasing your chances of success. However, without the right expertise, executing direct-response marketing can be challenging. Ashton Shanks, a seasoned marketing professional, recommends hiring an agency to help you. He shares his journey running a direct-response marketing agency that helps businesses drive results and achieve their goals. In this episode of the Inspired Insider Podcast, host Dr. Jeremy Weisz welcomes Ashton Shanks, Founder and CEO of Hemon Media Group, to discuss how to run a direct-response marketing agency. Ashton talks about the Hemon Media Group and what it offers, hiring mistakes entrepreneurs make, best hiring practices, tips for using paid media and YouTube ads, marketing strategies, and understanding customer psychology.

Welcome to the Evolvepreneur (After Hours) Show I am your Special Host Richard Wray Join me today where we dig deep with our guests and get you the best concepts and strategies to fast-track your business. My very special guest today is Vance Morris ... Vance Morris is a former Disney employee who spent 10 years at the company before starting his own businesses. He wrote a book called "Systematic Magic" which outlines 7 keys to creating unique customer experiences. Vance advises people to follow their instincts and become entrepreneurs if they're unhappy in their jobs. He also emphasizes the importance of having a coach to guide and assist in achieving goals. Vance is known for his expertise in XPerience Systems and Direct Response Marketing. He has worked with various companies and government agencies, including Legal Seafoods, NASA, and the Kennedy Center. After leaving corporate life, Vance opened his own business and began consulting and coaching other companies on how to provide exceptional service and utilize direct response marketing.

 What's the fastest way to grow your hypnosis business? Despite what many ‘marketing guru's' may claim, it's not through Direct Response Marketing strategies. It's not through building your email list. It's not through growing your Facebook page or your YouTube subscriber base. It's through online challenges. Today, I explain how online challenges have become the fastest driver for growing my own hypnosis business. I share five reasons why online challenges work and discuss how they use the same ‘one to many' approach of other, more traditional methods like YouTube videos, blog posts, and podcasts, but can achieve better results even faster. I explain why Direct Response marketing strategies no longer work and why positioning yourself as an expert in your field is a more effective way to attract new clients. I explain how online challenges helps you clear away your audiences objections, making them feel more comfortable to hire you. I also explain how they help you build your credibility and become recognized in your niche as the expert in what you do while also getting paid to promote your business. Join me at HypnoThoughts LIVE 2023 in Las Vegas, July 21-23. Head over to www.HTLive.net to grab your tickets and register to attend! And don't miss my post-convention workshop – Print Money with Online Challenges and Virtual Events! Head over to https://challenge.worksmarthypnosis.com/ to grab your tickets for both events.  “The speed of that ‘one to many' reach is so unique in terms of it's ability because of it's time-based event factor.” - Jason Linett ●     Reaching more potential clients through a ‘one to many' approach●     Why Direct Response marketing strategies no longer work●     The importance of positioning yourself as an expert●     How online challenges helps you clear away your audience's objections●     How online challenges helps you ‘own the space', own your niche, and build your credibility●     How online challenges allows you to get paid to promote your business  Join our next online certification course… wherever you are in the world!●     https://WorkSmartHypnosisLIVE.com/  Get an all-access pass to Jason's digital library to help you grow your hypnosis business: ●     https://www.hypnoticbusinesssystems.com/ Get instant access to Jason Linett's entire hypnotherapeutic training library:●     https://www.hypnoticworkers.com/ If you enjoyed today's episode, please send us your valuable feedback! ●     https://www.worksmarthypnosis.com/itunes ●     https://www.facebook.com/worksmarthypnosis/ Join the new WORK SMART HYPNOSIS COMMUNITY on Facebook!●     https://www.facebook.com/groups/worksmarthypnosis/  Want to work with Jason? Check out:●     https://www.virginiahypnosis.com/call/