Podcasts about Geo

How to Use Google Advanced Search for Professional Business SEO Marketing with Favour Obasi-Ike | Sign up for exclusive SEO insights.If you want to know "How to use Google Advanced search like a pro," this is the episode for you! I lead a marketing discussion focused on leveraging advanced search techniques for business operations. The participants explore the practical application of Google's Advanced Search feature by using a horror filmmaker's brand as a case study to demonstrate how to narrow search results and discover content opportunities. The conversation is highly interactive, with Favour Obasi-ike guiding attendees through the process of finding the hidden Advanced Search link on Google's website and using specific search operators to gain a competitive advantage.--------------------------------------------------------------------------------Next Steps for Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠-------------------------------------------------------------------------------- Locating and Understanding Google Advanced SearchA significant portion of the discussion is dedicated to a detailed walkthrough of the Google.com interface to locate the Advanced Search feature, emphasizing that it is not immediately visible.• Navigating the Google.com Interface: The speaker provides a structural analysis of the Google.com homepage, breaking it down into a header and footer, treating it like a standard website. ◦ Header Elements: About, Store, Gmail, Images, Search Labs, Google products (nine dots), and the user's Google account. ◦ Footer Elements: Advertising, Business, How Search Works, Privacy, Terms, and Settings.• Finding the Advanced Search Tool: The precise path to the tool is outlined as follows: 1. Go to google.com. 2. Scroll to the gray footer section at the bottom of the page. 3. On the bottom right, click on Settings. 4. From the settings menu, select Advanced Search. ◦ The direct link provided in the session is: google.com/advanced_search.• Google's Broader Initiatives: Favour encourages a deeper look at Google's footer content, pointing out links that reveal the company's operational principles and corporate goals, such as How Search Works (which details organizing information, ranking, testing, and spam detection) and a section on sustainability, which states a goal to "collectively reduce 1 gigaton of their carbon equivalent emissions annually by 2030."Case Study: SEO Strategy for a "Horror Filmmaker"The session's central tutorial is a live case study using a search term provided by a participant, "P," who identifies as a "disabled horror filmmaker."• Initial Search Analysis: ◦ A standard Google search for horror filmmaker yields results focused on popular movies and lists of famous male directors (e.g., "the best horror film um directors"). ◦ Google's auto-complete suggestions include related commercial and informational queries like horror filming techniques, horror movie structure, and horror movie checklist.• Using Advanced Search: ◦ Favour inputs "horror filmmakers" into the "this exact word or phrase" field in Advanced Search. This action automatically wraps the term in quotation marks in the standard search bar, significantly refining the results.• Identifying a Niche Opportunity: ◦ The speaker observes a critical gap in the search results: "I noticed that out of all these names that I see, there's no woman that is on the list." ◦ This observation is corroborated by Google's suggested search bubbles, which include terms like list, female, and top. The primary search result for "female horror directors" is from Rotten Tomatoes.• Strategic Recommendations for "P": ◦ Content Creation: It is recommended that "P" create content pillars on her website focused on female horror directors and related topics from the "People also ask" section of Google's results. This would help establish her as an authority in an underserved niche. ◦ Market Share: The goal of this content strategy is to capture a "market share" of the search traffic for these terms. By creating articles like "Here are some influential horror filmmakers we have in our time," her brand can appear alongside established names. ◦ Commercial Intent: The strategy aims to convert informational searches into commercial opportunities. After providing valuable information, the website can prompt visitors to "Book a call with us" or inquire about "horror filmmaking services."Thank you for listening to this episode!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Public RSS Feeds vs Private RSS Feeds for Best Podcast SEO Distribution Practices with Favour Obasi-Ike | Sign up for exclusive SEO insights.In this podcast episode, Favour provides an extensive comparison between public podcast RSS feeds and private podcast RSS feeds, offering guidance on how to choose the appropriate option for one's needs, particularly for business growth. A public podcast is openly accessible on various platforms and directories like Apple Podcasts and Spotify, serving as a powerful tool for brand building, content marketing, and increasing accessibility. Conversely, a private podcast is characterized by requiring authentication for access, making it suitable for exclusive content, internal corporate training, or paid subscription communities, with platforms like Supercast and Hello Audio recommended for this purpose. Favour stresses that consistent content publication and maximizing RSS feed distribution to various directories are crucial for public podcast success, while noting that starting with a public podcast is often advisable before transitioning to a private, often monetized, model.The Public RSS Feed: Maximizing Reach and DiscoverabilityA public podcast RSS feed is a publicly listed show available on third-party platforms and directories. It is designed for open access and broad distribution.• Definition: A public feed is accessible to anyone on podcast players and websites without requiring a login or payment. It operates on a one-to-many distribution model, where a single RSS feed from a hosting platform is submitted to numerous podcast directories.• Analogy: The structure is comparable to a website, which has a backend hosting provider (e.g., GoDaddy, Hostinger) and a front-facing content management system (CMS) or website that users interact with. In podcasting, the hosting platform holds the audio files, and the directories (players) make them accessible to listeners.• Mechanism of Reach: The key to a public podcast's success is submitting its RSS feed to as many directories as possible. Each directory is a separate website or application, and being listed on 30 different players means 30 distinct online entities are linking back to the podcast, significantly enhancing its digital footprint and discoverability.The Private RSS Feed: Monetization and ExclusivityA private podcast RSS feed is intentionally not listed on public directories and is structured to control access.• Definition: A private feed is ineligible for public listing because it requires authentication—a user must sign up, log in, or pay to access the content. This creates a secure and exclusive listening experience.• Analogy: This model is comparable to subscription-based streaming services like Netflix or Amazon Prime. Users pay a fee to access a database of proprietary content. A private podcast operates on the same principle, offering exclusive audio or video content to a select audience.• Mechanism of Access: Access is granted only after a specific action is taken by the user, typically involving payment or registration. This makes it a powerful tool for delivering premium content, courses, internal communications, or community-specific updates.--------------------------------------------------------------------------------Next Steps for Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠--------------------------------------------------------------------------------Actionable First Steps for a New Podcaster1. Choose a Hosting Platform: The recommended starting point is creators.spotify.com (formerly Anchor.fm) because it is free and provides a straightforward entry point.2. Create SEO-Driven Content: Focus on producing episodes with clear, searchable titles and detailed descriptions that answer potential listener questions.3. Distribute Widely: After setting up the podcast, use a service like pod.link to find a comprehensive list of directories and submit the RSS feed to all of them to maximize potential reach.4. Publish Consistently: Momentum is built through consistent publishing. Reaching milestones like 12, 24, or 48 episodes helps establish a presence and build a library that encourages new listeners to stay.I hope you enjoyed this podcast episode and learned something new about public and private podcast RSS feed distribution!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Shopify SEO Vs WordPress SEO Masterclass for eCommerce Optimization with Favour Obasi-Ike | Get exclusive SEO newsletters in your inbox.Unlock the secrets of eCommerce optimization with Favour Obasi-ike! In this episode, we dive deep into the ultimate showdown: Shopify SEO vs WordPress SEO. Whether you're focused on local marketing strategies or scaling nationally, understanding which platform fuels your marketing success is crucial. Discover proven SEO tactics for website optimization, from image compression and technical SEO to content marketing strategy that drives organic traffic.We break down the critical SEO strategies for both platforms—learn why WordPress demands consistent maintenance and plugin updates, while Shopify offers a simpler, lower-maintenance backend for asset acquisition and product monetization. Get actionable AI tips on audio marketing, email marketing strategy, and how to monetize your email list effectively.This is a masterclass in search engine optimization that moves beyond basic SEO tips to cover branding strategy, market intelligence, and measuring ROI. Learn how to create a successful marketing plan that turns your website into a high-converting asset. Don't miss these essential marketing fundamentals for business optimization and digital success.--------------------------------------------------------------------------------Next Steps for Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Need more information? Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠--------------------------------------------------------------------------------Key Episode Topics:Shopify vs WordPress: Platform choice for selling products vs selling services.SEO Optimization: Image file naming, alt text, and site speed fundamentals.Content Strategy: How to use audio and blog content for audience building.Website Maintenance: The non-negotiable tactics to avoid critical errors.AI Marketing: Leveraging AI strategies for search engine dominance and brand mentions.--------------------------------------------------------------------------------Recommended Use Cases• For Selling Products (especially for beginners): Shopify is the primary recommendation. ◦ Its backend is designed for intuitive product management, including variations, colors, SEO metadata, HTML formatting in descriptions, and sales channel management (Facebook, Instagram, TikTok) all in one interface. ◦ It is ideal for businesses that want a simple, workable solution to log in, manage products, and minimize technical overhead.• For Selling Services: WordPress is generally recommended. ◦ It provides superior aesthetic control to create a professional-looking service-based website. ◦ A significant portion of the web (43%), including government, medical, and educational institutions, is built on WordPress, attesting to its robustness for non-product-centric sites.• For Scalability & SKU Volume: The discussion presents a nuanced view. ◦ One participant suggests WordPress is a great alternative for businesses with under 25-50 SKUs. ◦ The same participant suggests Shopify may be preferable for those with more complex needs or over 100 SKUs, though it can get "hairy" with very high volumes. ◦ However, it's noted that major corporations like Gym Shark and Mattel use Shopify for thousands of SKUs, indicating it can be scaled effectively, likely with significant custom development.--------------------------------------------------------------------------------Critical E-commerce Optimization & SEO StrategiesRegardless of the platform, specific SEO and optimization tactics are essential for attracting traffic and driving sales. A website's success is determined not just by how it looks, but "how it operates."Foundational SEO: Images and Site Speed• Website Speed: A fast-loading website is paramount for user experience across all devices (desktop, mobile, tablet).• Image Compression: Before uploading, all images should be compressed using a tool like compressor.io. Large image files significantly slow down page load times. ◦ An example was given: 50 products, each with 5 variations and a 5MB image size, quickly compounds into a massive data load that cripples site speed (5MB x 5 variations x 50 products).• Image File Naming: File names must be descriptive and keyword-rich. A file named red-cotton-socks.jpg provides algorithmic context, whereas photo-123.jpeg has "no context... no value... no search traffic."• Alternative Text (Alt Text): SEO-optimized alt text is crucial. It describes the image for screen readers (improving accessibility) and for search engines, providing additional contextual relevance for keywords.--------------------------------------------------------------------------------Content as a Cornerstone of AttractionThe primary method for optimizing a site and attracting visitors is to create high-value content.• The Visitor Journey: The goal is to convert visitors into readers, then into "clickers," and finally into "action takers."• Pre-Purchase Content Strategy: For a startup or a new product launch (e.g., a membership program), the strategy should focus on building infrastructure and anticipation. ◦ Create content that educates the audience on the program before it launches. ◦ Examples include offering a quiz, a survey, a checklist, or an onboarding guide in exchange for an email signup.• Multi-Format Content: A powerful strategy involves creating content in multiple formats. ◦ Record a podcast discussing a topic, then transcribe it into a full blog post. ◦ This provides two links and two formats (audio and text) on the same topic, doubling the online footprint. Over two and a half months, this can result in 20 distinct pieces of information online.--------------------------------------------------------------------------------The Evolution of Search: From Ranking to Brand MentionsThe traditional concept of "ranking" on Google is becoming outdated.• Google recently removed pagination parameters (the num=100 parameter), making it harder to appear on subsequent search pages and limiting how AI servers scrape data.• The new paradigm is to focus on earning brand mentions on AI platforms like ChatGPT.• This is achieved by providing comprehensive, evidence-backed content in multiple formats (text, audio, video). A competitor with a blog, podcast, and video on a topic will have a significant advantage over one with just a blog.Tune in for more of these search engine marketing insights and start monetizing your Shopify SEO or WordPress SEO efforts today.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It's not the Championship celebration they were expecting, but it's certainly exciting.If you want to learn all about cool and spooky lakes all over the world, go check out Geo on TikTok. It's not at all related to our show, but Sydney asked for announcements for the intro and Cameron said “happy spooky lake month” and now we're here. You're welcome.Cast: - Marathon Messenger is played by Penn Van Batavia. She can be found on Twitter at @acquiredchaste and in drag as horror king JOHN on Instagram at @john.is.risen. Penn is an indie TTRPG designer whose most recent work includes SLICE *IT* OUT, a grisly carving RPG about cutting pieces of yourself out to fit in. Check out faer other work at pennharper.itch.io. - Cassidy Shard is played by Sydney Whittington. She is our wonderful editor. She's also a contributing editor and occasional guest player for the Orpheus Protocol, a cosmic horror espionage actual play podcast. Find her on Twitter at @sydney_whitt. - Emma Blackwood is played by Cameron Robertson. Find her on Twitter at @midnightmusic13 and on Instagram at @reading_and_dreaming. Cameron is also a player on Tabletop Squadron, a Star Wars Edge of the Empire actual play podcast. - Birdie Foundling is played by Kit Adames. Find her on Twitter at @venusvultures. Kit is also a voice actor and writer on Elevator Pitch Podcast, a queer genre-hopping anthology podcast that can be accessed on Spotify and YouTube. - Our GM and narrator is Nick Robertson. Find him on Twitter at @alias58. Nick is also the GM for Tabletop Squadron and can also be found as a player on the Orpheus Protocol.Music & Sound Credits: - This podcast features the musical talents of Dora Violet and Arne Parrott. You can find Dora at facebook.com/doraviolett. You can find Arne at atptunes.com. - old radio Channel search sound effect by Garuda1982. Link & License. - Riot Crowd Immersed in 5.1 Take 1 by MrProfDrDickweed. Link & License. - Parking Garage - Metal Door - Slam by soundadvices. Link & License. - "Flag of No Country" by Julia Kent. Link & License. - The Signals by Sergey Cheremisinov. Link & License.Art Credits: - The official artwork for this podcast was created by Rashed AlAkroka, who can be found on Instagram and Artstation @rashedjrs.Find Us Online: - Our Website - Twitter - Join our Patreon - Join our Discord

  SUBSCRIPTION INTERFACE   You can now find our subscription page at GeorgeHrab.com at this link. Many thanks to the sage Evo Terra for his assistance.   THE SHOW NOTES   Signature thing Intro Time is meaningless during a project Religious Moron of the Week      - Baber George Ask George      - Orchestral Percussion? from Kevin in KY Black Rabbit – YAY Monster: The Ed Gein Story – NAY Tell Me Something Good      - The Wichita Taco Hero Show Close .........................   Get George's Music Here  https://georgehrab.hearnow.com https://georgehrab.bandcamp.com ................................... SUBSCRIBE! You can sign up at GeorgeHrab.com and become a Geologist or a Geographer. As always, thank you so much for your support! You make the ship go. ................................... Sign up for the mailing list: Write to Geo! Check out Geo's wiki page, thanks to Tim Farley. Have a comment on the show, a Religious Moron tip, or a question for Ask George? Drop George a line and write to Geo's Mom, too!

Dr. Geo Espinosa, one of America's foremost integrative urologists, dishes on men's urinary problems, natural support for testosterone, and prostate cancer. Lifestyle factors—diet, exercise, sleep and stress reduction—play an important role in all phases of urological health. Dr. Geo explains how he interacts with conventional urologists on the faculty of NYU Langone Medical Center where he practices. Why are men's urinary problems not just a matter of prostate size? How can natural strategies alleviate urinary difficulties without the need for surgery or drugs? Besides saw palmetto, what nutraceuticals can benefit men with urinary problems? Are there really natural herbal alternatives to testosterone? For men with prostate cancer who are under active surveillance, is there anything more that can be done to minimize their chance of eventually needing surgery or radiation? What nutraceuticals, vitamins and minerals have anti-prostate cancer potential?

In today's satellite industry, the ability to refuel satellites in orbit is key to building a dynamic space operation. As space mobility and logistics become more advanced, refueling in GEO will give a significant advantage to military customers and commercial operators. Will Armijo, VP of Space Systems at Orion Space Solutions, breaks down the path to robust refueling technology.

On October 21, join our free web class and discover the proven six-step system top contractors use to build rock-solid teams, increase margins, and reclaim evenings and weekends with their families. Reserve your spot now: https://trybta.com/CE-CGM-OC25Take our 5 minute quiz and get your free personalized Contractor Growth Scorecard today: https://trybta.com/DL241 To learn more about Breakthrough Academy, click here: https://trybta.com/EP241 In a world where everyone turns to AI to ask questions, how do you make sure YOU show up as the answer? In today's episode, Phil Risher reveals the secret to getting ChatGPT and other Large Language Models (LLMs) to promote your business to potential customers in every related search.---There's no question that AI is changing the way people ask questions online.So, how do you make sure YOU show up as the answer?In today's episode, we're revealing the secret to getting ChatGPT and other Large Language Models (LLMs) to promote your business to potential customers in every related search.Contractor Marketing expert Phil Risher is a long-time SEO strategist that has been on the front lines as AI has changed the game for contractors and home service businesses. Our conversation covers:The difference between SEO, GEO and AEO and where you should invest your marketing efforts right nowHow Large Language Models actually decide which brands to recommend 4 personalized videos you can make in the next 10 minutes that will increase your conversion rate by 20%.This is a mandatory listen for contractors in every industry.00:00-Intro02:07-About Phil and Phlash Consulting05:29-How is AI disrupting customer search? SEO vs. GEO vs. AEO12:49-Is SEO still worth doing?16:10-Becoming a content authority29:21-How important is a "face of the brand?"32:41-4 personalized videos for your drip sequence38:44-Use cases for AI chat bots & automation for speed to lead41:45-Use cases for self service tools46:14-How to stay up-to-date on AI without getting overwhelmed49:58-Connect with Phil

This is a recap of the top 10 posts on Hacker News on October 14, 2025. This podcast was generated by wondercraft.ai (00:30): FSF announces Librephone projectOriginal post: https://news.ycombinator.com/item?id=45586339&utm_source=wondercraft_ai(01:53): Don't Look Up: Sensitive internal links in the clear on GEO satellites [pdf]Original post: https://news.ycombinator.com/item?id=45575391&utm_source=wondercraft_ai(03:17): What Americans die from vs. what the news reports onOriginal post: https://news.ycombinator.com/item?id=45583336&utm_source=wondercraft_ai(04:40): New York Times, AP, Newsmax and others say they won't sign new Pentagon rulesOriginal post: https://news.ycombinator.com/item?id=45575755&utm_source=wondercraft_ai(06:04): Surveillance data challenges what we thought we knew about location trackingOriginal post: https://news.ycombinator.com/item?id=45584498&utm_source=wondercraft_ai(07:27): Beliefs that are true for regular software but false when applied to AIOriginal post: https://news.ycombinator.com/item?id=45583180&utm_source=wondercraft_ai(08:51): Why the push for Agentic when models can barely follow a simple instruction?Original post: https://news.ycombinator.com/item?id=45577080&utm_source=wondercraft_ai(10:14): ADS-B ExposedOriginal post: https://news.ycombinator.com/item?id=45578383&utm_source=wondercraft_ai(11:38): KDE celebrates the 29th birthday and kicks off the yearly fundraiserOriginal post: https://news.ycombinator.com/item?id=45578117&utm_source=wondercraft_ai(13:02): America Is Sliding Toward IlliteracyOriginal post: https://news.ycombinator.com/item?id=45583730&utm_source=wondercraft_aiThis is a third-party project, independent from HN and YC. Text and audio generated using AI, by wondercraft.ai. Create your own studio quality podcast with text as the only input in seconds at app.wondercraft.ai. Issues or feedback? We'd love to hear from you: team@wondercraft.ai

Eric Franchi and Joe Zappa discuss the acquisition of IAS and the company's potential future directions, how an open internet adtech company could crack the SMB market and which companies are most likely to do it, and the surge of optimism around AI — from GEO to OpenAI to Silicon Valley's return to adtech investing.

Google SEO Best Practices - How to Kickstart Your Holiday Marketing Campaign with Favour Obasi-Ike | Get exclusive SEO newsletters in your inbox.In this episode, recorded live in a Clubhouse audio app room (10/20/22), we dive into the fundamentals of effective digital promotion. Favour Obasi-ike cuts through the noise to reveal that successful marketing isn't a one-time campaign, but a continuous conversation. He emphasizes that the true engine of growth is a simple, powerful focus on answering your audience's questions and solving their genuine problems. This consistent value is what naturally builds brand awareness and creates unstoppable momentum.We explore the critical first step that many miss: listening. No matter your budget, your marketing efforts must begin with listening to your target audience through tools like surveys and social media monitoring. This isn't just about data collection; it's about understanding their deepest needs and the language they use, so you can tailor your content for maximum impact.Our conversation also features guest John, who reinforces that at the heart of it all is storytelling. It's about framing your product or service as the essential solution within a compelling narrative that resonates. We even sparked an interactive poll with our live audience to uncover the most effective marketing channels, highlighting that success comes from knowing where your people are and how they engage.Ultimately, this discussion drives home a non-negotiable truth: establishing authority and trust comes from giving away valuable, comprehensive information. When you focus on being a resource first, you build the foundation that reliably drives conversions.Tune in to learn how to kickstart a marketing strategy that is both authentic and powerfully effective with Google SEO and more!Episode Answer KeyMarketing is described as an ongoing, daily process, much like PR, that focuses on building awareness and solving problems. In contrast, advertising is periodic and represents a specific, time-bound activity that can work in conjunction with broader marketing efforts.The first step in kickstarting a marketing campaign is not spending money, but rather listening, asking questions, and conducting surveys. Favour Obasi-ike emphasizes that this process begins with identifying the questions people are asking to understand their problems and needs.User-Generated Content (UGC) is a marketing method where other people talk about a brand or its products without the brand being directly involved. Examples mentioned by Favour Obasi-ikeare ads from Apple and Coca-Cola that show people using their products in real-time, real-life situations, which helps build brand awareness.Storytelling is powerful because it allows businesses to market themselves without overtly selling. Favour Obasi-ike explains that businesses that tell stories do well because they are gaining attraction, momentum, and connecting with an audience that can relate to the problem and the proposed solution.Testing is an essential and continuous part of any marketing campaign. As Favour Obasi-ikementioned in the context of Facebook advertising, a campaign cannot proceed without testing because it helps tighten up marketing efforts and understand what resonates with the target audience.Apple created a group study concept where they invited people into a store to interact with products without any pressure to buy. Favour Obasi-ike described how, by observing what products, like the iPhone over the iPad, people were most drawn to, they could understand customer needs for portability and functionality, which informed their strategy.John's primary recommendation for a small-budget campaign is to "story your solution." This involves identifying a specific niche and their problems, and then creating video content that tells the story of how that problem was solved for a particular type of person.Favour Obasi-ike advises that there is no such thing as "too much information" if the focus is on serving people and satisfying their needs. Providing comprehensive, valuable content that answers questions establishes top authority, solves problems, and attracts an attentive audience.Businesses use surveys to ask direct questions about the customer experience, such as "How did we serve you?" and "How can we serve you better?" Favour Obasi-ike notes that the responses contain trigger words and key insights that help the business understand customer preferences, which are then used to solve those specific problems in the next marketing campaign.To create an appealing response, Favour Obasi-ike suggests using a variety of formats beyond simple text. These include pictures, video tutorials, infographics, how-tos, carousels, slides, and sound bites.Next Steps for Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Need more information? Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Navigating Email Marketing Best Practices for Podcast Growth with Favour Obasi-Ike | Get exclusive SEO newsletters in your inbox.This episode focuses on navigating email best practices for podcast growth. Favour Obasi-ike, a creative entrepreneur and business owner with a background in SEO, Pinterest, and podcasting, shares insights and strategies to help podcasters grow and scale their business through effective email marketing. Key recommendations include the importance of having a dedicated website for a podcast, vocally mentioning the website on the show for transcription purposes, and strategically using keywords in episode titles and descriptions for organic search visibility. Favour Obasi-ike also emphasizes the critical role of email deliverability and managing customer relationships using a reliable email service provider and CRM system, offering specific advice on elements like font size, image resolution, and avoiding underscores in usernames to ensure accessibility and strong organic reach.Next Steps for Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Need more information? Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!Core Principle: The Podcast-Website SymbiosisThe foundational element for podcast growth is establishing a dedicated online presence. Favour Obasi-ike argues that every podcast, regardless of its stage, requires a website.• The "Front Door" Analogy: A website is described as the "front door" for the podcast. When a listener hears a URL mentioned in an episode and types it into a new browser tab, they are metaphorically "opening a door" to the podcast's home. The homepage is the initial entry point from which they can explore other content.• Central Hub for Engagement: The website serves as a central location for listeners to connect more deeply with the show. It is the ideal place to host freebies, newsfeeds, blog posts, and, most importantly, an email sign-up form.• Capturing the Audience: By verbally directing listeners to a specific URL on the podcast (e.g., "go to playinc.online/newsfeed"), podcasters create a direct path for listeners to subscribe to an email list. This is demonstrated in real-time by Favour Obasi-ike asking listeners to provide their first name and best email via a link.Strategic Email Marketing for Audience EngagementOnce a system for capturing emails is in place, the focus shifts to strategic content and delivery to build and maintain a relationship with the audience.Content and Subject Line Strategy• Intrigue Over Information: Generic subject lines like "Episode One Introduction" are less effective. A more powerful approach is to use curiosity-piquing subject lines, such as, "Want to know the best way to make a sandwich?"• The "Sandwich" Analogy: This example illustrates that a subject line can use a relatable concept to draw in an audience, even if the episode's core topic is different (e.g., using the layers of a sandwich as an analogy for content marketing). This method attracts both those interested in the literal subject and the curious.• Valuable First Content: A podcaster's first episode, or the first email a new subscriber receives, can be strategically repurposed. For a business, this could be a "Frequently Asked Questions" episode, providing immediate value and educating a potential client about their services.Cadence and ConsistencyBuilding Relationships: The goal of email marketing is customer relationship management (CRM). Consistent communication builds familiarity and trust.Email Frequency: Favour Obasi-ike personally sends a minimum of two emails per month, rarely exceeding four to eight unless for a segmented campaign. The goal is to maintain a presence without overwhelming the audience.The Annual Cycle: Favour Obasi-ike views email as an "orbit," aiming to send 365 emails over time to represent a full cycle. After a year, the strategy should evolve, introducing a "new form" or "new formality" to keep the content fresh.Technical Foundations for Email DeliverabilityEffective email marketing is impossible if the emails do not reach the intended inbox. Favour Obasi-ike highlights several critical technical aspects that directly impact deliverability and audience reception.Platform and Server IntegrityThe Importance of the ESP: The choice of Email Service Provider (ESP) is crucial. A key objective should be to use a platform with a high-quality server to achieve deliverability rates of at least 99.9%.Recommended Platform: Favour Obasi-ike is a partner with and recommends Flodesk, citing its simplicity, authenticity, credibility, and speed. Flodesk's partnership with Amazon Simple Email Service (Amazon SES) is noted as a significant benefit.DNS Authentication: Low email open rates can often be attributed to an incomplete Domain Name Server (DNS) authentication setup. Podcasters must ensure their DNS records are correctly configured to authenticate their sending domain, which helps prevent emails from being flagged as spam.Email Design, Formatting, and ComplianceReadability and Audience Awareness: Email formatting must be tailored to the target audience. For an audience aged 45 and up, a font size of at least 16 pixels is recommended to ensure legibility without requiring readers to "squint."Email Weight: Font size and image size contribute to the overall "weight" of an email. Large files can negatively impact deliverability. An image of 300x300 pixels is preferable to one that is 3,000x3,000 pixels for email content.Spam Score and Testing: Podcasters should proactively test their emails for potential issues. Favour Obasi-ike recommends using a free tool like Mail-tester.com to check for spam scores and compliance issues before sending a campaign. Registering with platforms like Postmaster Google is also advised.SEO and Multi-Platform DiscoverabilityOrganic growth is driven by discoverability. Favour Obasi-ike outlines a comprehensive SEO strategy that extends beyond the podcast itself to all associated digital assets.Keywords and Semantic SearchThe Power of Repetition: Consistently repeating a target key phrase (e.g., "email best practices") across all content formats significantly boosts search visibility. This includes the podcast audio (which becomes a transcript), episode titles, blog posts, video descriptions, image alt text, and the URL itself.Verbal SEO: Vocally stating and phonetically spelling out URLs (e.g., "p l a y i n c . o n l i n e") on the podcast is a critical practice. Modern transcription services can recognize these as links, making them clickable directly from the text version of the episode.Descriptive Titling: Podcast titles should be contextual and keyword-rich. A title like "The Sun Nutrition" is far more discoverable than a generic title like "The Sun Podcast" because it tells potential listeners exactly what the show is about.Social Media and Platform IntegrationUsername Optimization: Avoid using underscores in social media usernames (e.g., on Instagram). Favour Obasi-ike argues that underscores are not search-friendly, add unnecessary complexity for users typing the name, and conceptually place the user "under the line." A mashed-up name or a hyphen is preferable.LinkedIn RSS Feed Integration: A powerful and underutilized tactic is to connect a podcast's RSS feed directly to a LinkedIn company profile. This can be done in the company settings section and allows for the automatic distribution of new episodes onto the LinkedIn server, expanding reach.Advanced Growth Strategies and Data AnalysisBeyond the fundamentals, Favour Obasi-ike offers advanced tips for optimization and scaling based on data intelligence.Technical Standards and ValidationPodcast Artwork: The industry standard for podcast cover art and episode covers is a minimum of 3,000 by 3,000 pixels. Anything smaller may cause issues.Feed Validation: Podcasters can use free tools like Castfeedvalidator.com to perform an audit of their RSS feed and ensure it meets technical standards.Data-Driven DecisionsBrowser-Based Listening: It is a critical insight that a significant portion of the audience listens to podcasts on a web browser. With Google Chrome accounting for 72% of web browsers, this highlights the importance of a web-friendly presence and SEO within the Google ecosystem (Search, YouTube, Gmail).Digital Marketing SEO Resources:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Nick Constantino and Matthew Caddy dive into the seismic shift from SEO to GEO (Generative Engine Optimization). Learn how AI is reshaping search, why branding matters more than ever, and how to future-proof your marketing strategy in the age of ChatGPT, Reddit indexing, and instant AI-driven purchases.

This episode is sponsored by SearchMaster, the leader in traditional paid search keyword optimization and next-generation AI Engine Optimization (AEO) for Large Language Models like ChatGPT, Claude, and Gemini. Future-proof your SEO strategy. Sign up now for free! Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Carlos Corredor, a veteran in marketing analytics and founder of the digital marketing agency, Condor. Carlos discusses the nuances of B2B marketing, emphasizing the importance of CRM management, the evolving landscape of generative engine optimization (GEO), and the strategic leveraging of paid and organic content. The conversation also explores targeting personas, competitive advertising, and the impact of AI on marketing strategies.   Follow Marketing x Analytics! X          |          LinkedIn Click Here for Transcribed Episodes of Marketing x Analytics All view are our own.

We are so excited to have Listener Ashley from Arizona back on the show today to share her trip down to Disney's Art of Animation Resort from just last month with us today! Hear how she put together this 11-person trip that was 2 years in the making! We talk about similarities and differences between Disneyland and Walt Disney World, why a Lion King Family Suite was perfect for their trip, some great tips to think about before leaving home to make the trip easier up arrival, so many heart-warming character interactions during the trip and more! We also hear about great meals at places like Maya Grill, Storybook Dining at Artist Point at Wilderness Lodge, Sanaa, Roundup Rodeo, GEO-82, and more! So much fun packed into this one-hour show! We hope you can continue the conversation with us this week in the Be Our Guest Podcast Clubhouse at www.beourguestpodcast.com/clubhouse! Thank you so much for your support of our podcast! Become a Patron of the show at www.Patreon.com/BeOurGuestPodcast.  Also, please follow the show on Twitter @BeOurGuestMike and on Facebook at www.facebook.com/beourguestpodcast.   Thanks to our friends at The Magic For Less Travel for sponsoring today's podcast!

Chris, who is @trumpet_squid on TikTok, joins the podcast for the first time to talk through all the plans for his upcoming birthday trip with his wife Chrissy. On this adventure, they will be kid-free and looking to enjoy things like the Food and Wine Festival, the new GEO-82 Lounge, their old favorite Nomad Lounge, and of course making their way into all four parks. This will be the couple's first time staying at Coronado Springs Resort, and more specifically, their first time staying at Gran Destino Tower. Trip Dates: September 5-9, 2025 Pre-Trip Interview: recorded 8/25/25   Episode Specific Links: Follow Chris (aka @Trumpet_Squid) over on TikTok! He's also on Instagram. Chris' travel advisor is Dani with Fantastical Vacations. She is Happy Places By Dani on Instagram and TikTok. Rope Drop Radio Podcast Gran Destino Tower Review Food and Wine App (works for all festivals) - iOS or Android People mentioned in this episode: Dani - @happyplacesbydani   Be Our Guest: Do you have an upcoming trip you'd like to share?  Submit your trip information here to be considered as a podcast guest.   Get in Touch: If you would like to reach out to Virginia for something other than a trip report guest submission (for that use the link above!), you may email whereilongtobepodcast@gmail.com.   Follow: Instagram: @whereilongtobepodcast Facebook: @whereilongtobepodcast TikTok: @whereilongtobepodcast Website: whereilongtobepodcast.com

Der neue GEO EPOCHE-Podcast "Menschen, die Geschichte machten - kurz erzählt" mit Erzähler Peter Kaempfe für Sie zum Testen. Und darum geht es in Folge 1: Ab 1487 kursiert in Europa der „Hexenhammer“ – ein Ratgeber, in dem der Inquisitor Heinrich Kramer all sein Wissen über Schwarze Magie gesammelt hat. Der von den vermeintlichen Gefahren durch böse Zauberinnen wie besessene Geistliche befeuert damit eine Menschenjagd, der Zehntausende Frauen zum Opfer fallen."Menschen, die Geschichte machten - kurz erzählt" ist jeden zweiten Dienstag auf GEO+ zu hören. Für 1 Euro können Sie den Podcast sowie alle weiteren Inhalte von GEO+ einen Monat lang kostenlos testen. Hier geht´s zum Angebot:geo.de/menschenText: Karoline Kuhla, aus: GEO Epoche Nr. 89 ("Die Inquisition")Sprecher: Peter KaempfeHost und Redaktion: Insa Bethke (GEO)Audio-Produktion: Malte Joost (GEO)Wir freuen uns über Feedback an podcast@geo.deFolgen Sie GEO Epoche gern bei Instagram (@geo_epoche) und Facebook (@geoepoche) +++Unsere allgemeinen Datenschutzrichtlinien finden Sie unter https://art19.com/privacy. Die Datenschutzrichtlinien für Kalifornien sind unter https://art19.com/privacy#do-not-sell-my-info abrufbar.

Is SEO Enough to Earn Business Profit and Revenue? Marketing Talk with Favour Obasi-Ike | Get exclusive SEO newsletters in your inbox.In this episode of the We Don't PLAY podcast, host Favour Obasi-Ike delivers a masterclass on the strategic role of Search Engine Optimization (SEO) in today's digital landscape. He dismantles the myth that SEO is a silver bullet, arguing instead that it's a foundational component that must work in concert with a healthy business and other marketing channels. We dive deep into how major shifts, like Google's algorithm changes and the rise of AI-driven search, are making a sophisticated SEO strategy more critical than ever.Tune in to learn how to leverage SEO not just for traffic, but as a powerful data intelligence engine to understand your customers and drive informed business decisions.Next Steps for Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Need more information? Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!Key Takeaways:SEO is a Necessary Ingredient, Not the Entire Recipe: You can't build a successful business on SEO alone. It cannot fix a bad customer experience, poor operations, or a weak value proposition. True success comes from integrating SEO with other channels like email marketing, advertising, and social media.The Search Landscape is Rapidly Evolving: Major changes are reshaping how we think about SEO. With Google removing traditional numbered pages and the emergence of AI-native browsers like Perplexity AI, strategic SEO is more vital than ever. Content freshness, signaled by the "last modified" date, is becoming a key ranking factor.SEO's Core Value is Data & Intelligence: The most powerful benefit of SEO is the actionable data it provides. By using tools like Google Search Console, you can understand customer intent, identify market needs, and make smarter decisions about product development and advertising. SEO is technically psychology.A Proactive Content Strategy is Non-Negotiable: Success requires planning content months in advance. The lifespan of your content varies dramatically by platform—while an Instagram post lasts ~72 hours, a Pinterest pin can drive traffic for over 5 months, making platform choice a key strategic decision.SEO Must Be Fully Integrated: SEO shouldn't live in a silo. Its power is multiplied when woven into email marketing (optimizing images and landing pages), paid ads (using search data for targeting), and lead conversion. It is the "byproduct" of good marketing practices.Implementation Requires a Clear Model & Timeline: Whether you choose a DIY approach, build an in-house team, or outsource to an agency, achieving results takes time. Expect to see significant traction in 1-3 months for established sites and 3-6 months for new ones—an investment that can define your business's trajectory for years to come.Digital Marketing SEO Resources:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

  SUBSCRIPTION INTERFACE   You can now find our subscription page at GeorgeHrab.com at this link. Many thanks to the sage Evo Terra for his assistance.   THE SHOW NOTES   Rush news Intro Singing 'n subbing with PFA  The History Chunk      - October 9th The Great North cancelled (boo!) Ask George      - A.I. hit? from Ted J.      - Artists knowing? from Paul D. Religious Moron of the Week      - David Taylor and Michelle Brannon         from Marc Ludena Tell Me Something Good      - Camden Turnaround Show close .........................   Get George's Music Here  https://georgehrab.hearnow.com https://georgehrab.bandcamp.com ................................... SUBSCRIBE! You can sign up at GeorgeHrab.com and become a Geologist or a Geographer. As always, thank you so much for your support! You make the ship go. ................................... Sign up for the mailing list: Write to Geo! Check out Geo's wiki page, thanks to Tim Farley. Have a comment on the show, a Religious Moron tip, or a question for Ask George? Drop George a line and write to Geo's Mom, too!

This week we have Canadians Jarrett Campbell and Marito Lopez, then our classic NY white boy Ethan Mead! They talk about getting fit, playin ball, Yankees and Toronto Blue Jays, Geo's bootyhole violations and much more. ON THE GATE! ENJOY!Original air date: 10.6.25WATCH THE LIVESTREAM 2 PM EST MONDAYS and EXCLUSIVE EPISODES 2 PM EST THURSDAYS on gasdigital.com. Use promo code OTG for a discount on your membership. Watch the free livestream here at 11PM EST WEDNESDAYS. FOLLOWGeo PerezInstagram - https://www.instagram.com/geoperez86/Derek DrescherInstagram - https://www.instagram.com/derekdrescher/Jarrett Campbellhttps://www.instagram.com/jarrettcampbell/Marito Lopezhttps://www.instagram.com/maritolopezthagod/Ethan Meadhttps://www.instagram.com/ethanmeadforever/On The Gate! A podcast hosted by two jailbird/recovering drug addicts and active comedians Geo Perez and Derek Drescher, who talk each week about their times in jail, what they learned, what you should know, and how they are improving their life or slipping into recidivism each day!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ende des 15. Jahrhunderts durchkämmen Kinderbanden die Häuser von Florenz auf der Suche nach Spielkarten, Schmuck und Kunstwerken, um sie auf Scheiterhaufen zu werfen. Sie sind die jüngsten Anhänger des Dominikanermönchs Girolamo Savonarola, der die Stadt der Medici in jenen Jahren in einen strengen Gottesstaat verwandelt. Doch dann wird der charismatische Prediger selbst ein Opfer der Flammen.Host und Redaktion: Insa Bethke/GEO EPOCHE Gast: Andreas SedlmairSprecher: Peter KaempfeProduktion: Lia Wittfeld/Audio Alliance+++ Alle Rabattcodes und Infos zu unseren Werbepartnern finden Sie hier: https://linktr.ee/geoepoche +++Verbrechen der Vergangenheit LIVE: Am 14. November 2025 in Bremen!Geballte Podcast-Power im Universum® Bremen: Am Freitag, 14. November, und Samstag, 15. November, veranstaltet das Science Center erstmals ein Podcast-Festival in der Hansestadt und holt sieben wissenschaftliche Podcasts für Kinder, Jugendliche und Erwachsene auf die Bühne. Wissen, das es normalerweise aufs Ohr gibt, kann man diesmal somit auch mit dem Auge genießen!Für beide Tage gibt es zwei Ticketoptionen: das Familienbühnen-Ticket (15.00–18.30 Uhr) und das Abendbühnen-Ticket (19.00–22.30 Uhr) .Wenn Sie "Verbrechen der Vergangenheit" erleben möchten, benötigen Sie ein Abendbühnenticket.Unter folgendem Link gibt es das komplette Lineup und entsprechende Links zum Online-Shop:https://universum-bremen.de/podcast-festival/+++ Auf RTL+ und GEO EPOCHE+ erscheinen die neuen Folgen von "Verbrechen der Vergangenheit" jeweils 14 Tage früher als auf den anderen Plattformen. +++Wir freuen uns über Feedback per Mail anverbrechendervergangenheit@geo.de+++SIE MÖCHTEN MEHR VON GEO EPOCHE HÖREN UND LESEN?Testen Sie gerne unseren neuen Podcast "Menschen, die Geschichte machten - kurz erzählt", der exklusiv auf GEO+ zu hören ist. Hier finden Sie das Angebot zum Vorzugspreis: geo.de/menschenAuf GEO+ finden Sie außerdem das Verbrechen der Vergangenheit-Special "Deutschland 1945" über das Kriegsende vor 80 Jahren. Unter www.geo.de/1945 gelangen Sie zu allen acht Folgen sowie einem vergünstigten Abo.Folgen Sie GEO Epoche gern auf Social Media, bei Instagram (@geo_epoche) und Facebook (@geoepoche) +++AKTION: Hörerinnen und Hörer dieses Podcasts können unterwww.geo-epoche.de/podcast kostenlos ein eBook aus unserem Heft "Verbrechen der Vergangenheit" herunterladen.Außerdem können Sie unter www.geo-epoche.de einen Monat lang GEO EPOCHE + kostenlos testen - mit fast 3000 Artikeln zu allen Aspekten der Weltgeschichte sowie weiteren Audio-Inhalten.Weitere historische Reportagen mit Peter Kaempfe bietet der GEO EPOCHE-Podcast"Menschen, die Geschichte machten" - jeden zweiten Dienstag überall, wo es Podcasts gibt.+++Unsere allgemeinen Datenschutzrichtlinien finden Sie unter https://datenschutz.ad-alliance.de/podcast.html +++Wir verarbeiten im Zusammenhang mit dem Angebot unserer Podcasts Daten. Wenn Sie der automatischen Übermittlung der Daten widersprechen wollen, klicken Sie Unsere allgemeinen Datenschutzrichtlinien finden Sie unter https://art19.com/privacy. Die Datenschutzrichtlinien für Kalifornien sind unter https://art19.com/privacy#do-not-sell-my-info abrufbar.

Mudbank bones. River wrecks. Salty seas. Pink ponds. Poison dust devils. Steamy streams.. It's Haunted Hydrology with your favorite Spooky Lakes ambassador, the artist and author Geo Rutherford who is widely known as Geodesaurus. Geo covers the dark history of The Great Lakes, a stump that controls the weather, the what and why of a good lagoon, the field excursions she's been on for research, the lakes she wants to see the most, and how a drought can shiver your spine. It's a Spooktober spectacular, folks. It's Haunted Hydrology. Visit Geo Rutherford's website and follow her on TikTok and InstagramVisit Geo Rutherford's website and follow her on TikTok and InstagramBuy Geo's Spooky Lakes Books including her new coloring book and 2026 calendarVisit SpookyLakes.com to buy stickers, pins, prints and more designed by Geo A donation went to the Alliance for the Great LakesMore episode sources and linksOther episodes you may enjoy: Spooktober: Topics to Startle and Love, Maritime Archaeology (SHIPWRECKS), Speleology (CAVES), Oceanology (OCEANS), Disasterology (DISASTERS), Indigenous Pedology (SOIL SCIENCE), Environmental Microbiology (TESTING WASTEWATER FOR DISEASES), Ichthyology (FISHES), Salugenology (WHY HUMANS REQUIRE HOBBIES), Ethnoecology (NATIVE PLANTS)400+ Ologies episodes sorted by topicSmologies (short, classroom-safe) episodesSponsors of OlogiesTranscripts and bleeped episodesBecome a patron of Ologies for as little as a buck a monthOlogiesMerch.com has hats, shirts, hoodies, totes!Follow Ologies on Instagram and BlueskyFollow Alie Ward on Instagram and TikTokEditing by Mercedes Maitland of Maitland Audio Productions and Jake ChaffeeManaging Director: Susan HaleScheduling Producer: Noel DilworthTranscripts by Aveline Malek Website by Kelly R. DwyerTheme song by Nick Thorburn Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Shane H. Tepper is a creative director and content strategist who has established himself as a leader in generative engine optimization (GEO). With over 15 years of experience in film, advertising, and B2B technology, he focuses on enhancing brand visibility and narrative control across AI-native platforms. Shane emphasizes the importance of strategic openness in decision-making, advocating for a thoughtful evaluation of opportunities that can lead to transformative outcomes for brands navigating the complexities of the AI landscape. His expertise extends to advising organizations on GEO strategy, AI-native content development, and scalable content operations, positioning him as a valuable resource for brands looking to optimize their storytelling in an AI-driven world. Shane's recent work includes authoring a foundational white paper on GEO and leading AI discoverability audits, all aimed at helping brands effectively engage with consumers in an evolving digital environment. His insights reflect a commitment to blending creativity with technology, ensuring that brands can thrive amidst rapid changes. For those interested in exploring Shane H. Tepper's insights further, his book, Dwelling in a Place of Yes: The Surprising Psychology Behind Fear, Opportunity, and Smarter Choices, offers a deep dive into decision-making in uncertain times. His website, Retina Media, provides valuable resources and information on his work in content strategy and generative engine optimization. Check out both to gain a better understanding of how to navigate the challenges and opportunities presented by AI in today's business landscape. For the accessible version of the podcast, go to our Ziotag gallery.We're happy you're here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Happy October, listeners! October is our favorite time of the year, and we are continuing our tradition of spooky October episodes this year. Today, Carli and Sophia are joined by content creator Geo Rutherford @geodesaurus on all platforms, who gives us the ins and outs of her month-long social media campaign that takes place every October - Spooky Lake Month! Geo shares with us how this all got started, as well as some of her personal favorite spooky lake stories! If you're interested to read or colour more spooky lakes, check out Geo's books: https://www.georutherford.com/book

Inside Growth 2.0. How AI, GEO & Vibe Coding Are Changing Everything EP322 Profit With A Plan Podcast Release date: October 6, 2025 Guest: Raj Singh, VP of Product at Mozilla Host: Marcia Riner, Business Growth Strategist | Infinite Profit®  

Search is changing faster than most PR professionals realize. For years, SEO was about keywords and backlinks. Now, with AI-driven tools like ChatGPT, Gemini, and Perplexity shaping how people find information, the game is shifting to AEO (Answer Engine Optimization).Instead of tricking algorithms, brands need to prove expertise, authority, and trustworthiness at every turn. To stay discoverable, we need to craft smarter prompts, produce content that actually engages, and choose the right AI tools for visibility. AI is rewriting the rules of credibility and your PR efforts might get left behind. Listen For5:32 What's the difference between SEO, AEO, and GEO?8:32 Is Google losing its dominance in the search space to tools like ChatGPT?11:24 Can AI-generated thought leadership be trusted?13:28How should PR professionals train AI tools to deliver better content results?18:19 Answer to Last Episode's Question from Susana MendozaGuest: Jonathan MastWebsite | Email | X | Facebook Rate this podcast with just one click Stories and Strategies WebsiteCurzon Public Relations WebsiteAre you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | PinterestRequest a transcript of this episodeSupport the show

First up today, we're getting into OpenAI and ChatGPT shopping with the Shopify integration - including how we're approaching GEO, why bigger brands might have the edge, and why we're not going all in on optimization just yet.We also dig into SMS and email, where the real limit is on frequency, and the balance between driving conversions short-term vs unsubscribes vs retaining subscribers in the long-term.We share what we've tested, what the data shows about diminishing returns, and why most brands are probably leaving money on the table. We break down the difference between flows and campaigns, why flows can handle more volume, and how post-purchase upsells fit into this, from one-click add-ons to holding orders “double dash” style.We also check in on how podcast ads are performing at Jones Road - what the early results look like, why standard tracking under-attributes, and how we're thinking about picking winners to scale. To finish up, we talk through the first three marketing hires we'd make if we were building a brand from scratch today.If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6Chapters:00:00:00 - Introduction00:10:22 - Our Approach to ChatGPT Shopping & GEO00:27:13 - Finding the Real Limit on SMS & Email Frequency00:38:37 - Post-Purchase Upsells: One-Click vs. "Double Dash" Style00:51:51 - Podcast Ads: Jones Road's Early Results & Attribution01:01:18 - Drafting Your First 3 Marketing HiresPowered by:Motion.⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠https://motionapp.com/creative-trendsPrescient AI.⁠⁠⁠https://www.prescientai.com/operatorsRichpanel.⁠⁠⁠https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdescAftersell.https://www.aftersell.com/operatorsRivo.https://www.rivo.io/operatorsSubscribe to the 9 Operators Podcast here: https://www.youtube.com/@Operators9Subscribe to the Finance Operators Podcast here: https://www.youtube.com/@FinanceOperatorsFOPSSign up to the 9 Operators newsletter here: https://9operators.com/

What if you could build a six-figure business in under 2 years — with zero technical skills and almost no marketing budget? Tanya van Gastel did exactly that with Multiverse.ai, an AI-powered headshot generator that turned selfies into professional photos. She started with just $9 per sale, scaled to $29, drove over $350,000 in revenue, and sold the business — all while working with two co-founders and learning marketing from scratch. In this episode, Tanya pulls back the curtain on how she found customers, grew through SEO and affiliates, pivoted to corporate clients, and ultimately prepared the business for acquisition. Listen to Episode 701 of the Side Hustle Show to learn: How to enter a crowded market and still win Low-cost marketing tactics that actually scale The real difference between SEO and "GEO" (generative engine optimization) How to position a business for sale even without recurring revenue Full Show Notes: From $9 to $350K: How to Build and Sell an AI Headshot Business New to the Show? Get your personalized money-making playlist ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! Sponsors: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mint Mobile⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — Cut your wireless bill to $15 a month! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Indeed⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ – Start hiring NOW with a $75 sponsored job credit to upgrade your job post! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠OpenPhone⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — Get 20% off of your first 6 months! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Shopify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — Sign up for a $1 per month trial! ⁠⁠⁠⁠⁠⁠⁠⁠Policygenius⁠⁠⁠⁠⁠⁠⁠⁠ — Compare free life insurance quotes from top companies and see how much you could save. About The Side Hustle Show This is the entrepreneurship podcast you can actually apply! The award-winning small business show covers the best side hustles and ⁠⁠⁠⁠⁠⁠⁠side hustle ideas⁠⁠⁠⁠⁠⁠⁠. We share how to start a business and ⁠⁠⁠⁠⁠⁠⁠make money online⁠⁠⁠⁠⁠⁠⁠ and offline, including online business, side gigs, freelancing, marketing, sales funnels, investing, and much more. Join 100,000+ listeners and get legit business ideas and ⁠⁠⁠⁠⁠⁠⁠passive income⁠⁠⁠⁠⁠⁠⁠ strategies straight to your earbuds. No BS, just actionable tips on how to start and grow your side hustle. Hosted by Nick Loper of ⁠⁠⁠⁠⁠⁠⁠Side Hustle Nation⁠⁠⁠⁠⁠⁠⁠.

Download Perplexity Comet: AI-native Browser; Web Adoption and Security Talk with Favour Obasi-Ike | Get exclusive SEO newsletters in your inbox.Perplexity AI's free "Comet" web browser, which occurred this past Thursday. We expressed excitement over this development, highlighting Comet's functionality as an AI-powered browser that can import Google Chrome extensions and act as a personal assistant, shopping, and email agent. The conversation extensively examines the implications of Comet's introduction on the browser market share, particularly in relation to the dominance of Google Chrome, and explores how this new tool affects Search Engine Optimization (SEO) strategies and content visibility for businesses. Finally, a significant portion of the discussion addresses crucial concerns regarding user privacy and data security when utilizing these advanced AI tools, emphasizing the need for caution and strategic use.Next Steps for Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Need more information? Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!FAQs about this episode1. What is the Perplexity AI Comet Browser?Comet is an AI web browser released by Perplexity AI. Comet essentially integrates Perplexity AI capabilities into a browser format. The concept involves having an AI web browser, similar to using Google Chrome but with AI integration.2. When was the Comet browser released, and to whom?The free Comet browser was recently made available to everyone worldwide. It was announced on a Thursday. However, Comet was initially released to people who had Perplexity Max in July. This three-month period (July to October) allowed Perplexity to keep it exclusive within their beta program or exclusive community before releasing it universally.3. How can I download the Comet browser, and what platforms is it available on?You can download the Comet browser by visiting perplexity.ai/comment. It is available for both Mac and Windows.4. What are the key features and capabilities of the Comet browser?The Comet browser offers several features that distinguish it from traditional browsers:• Extension Import: You can import your Google Chrome extensions into the Comet AI browser.• Agentic Capabilities: It is described as a personal assistant that helps with many things. It can: ◦ Autonomously control browser actions, such as closing tabs and opening pages. ◦ Fill out forms. ◦ Control Google Drive. ◦ Shop for you. ◦ Send out emails, leveraging a feature called "background assistant".• Current Focus: It is currently heavily focused on the web, though a mobile app is anticipated, similar to the existing Google Chrome app and Perplexity app.5. Why did Perplexity AI release the Comet browser?Perplexity is doing this to gain market share and compete with major rivals, particularly Google. The current browser market is heavily dominated by Google Chrome, which holds about 72% of the market share (specifically cited as 71.77% to 71.86% recently).6. How is Perplexity AI related to Microsoft and other platforms?Perplexity is closely associated with Microsoft and Bing. The platforms are interconnected, as LinkedIn is also owned by Microsoft. It is noted that Microsoft is also involved with Copilot and is "somewhere in the mix" of OpenAI/ChatGPT content, further connecting it to Comet.7. What are the major concerns regarding security and privacy with agentic AI browsers?The primary concerns revolve around security, privacy, and user adoption. Since the Comet browser can autonomously control browser actions, access Google Drive, and fill out forms, there are questions about how much security is provided.• Data Compromise: One critical concern is that if a company's chosen AI platform (like Comet) lacks necessary security measures, a client could be exposed to a hack, potentially compromising years of hard work.• Lack of Regulation: There is a belief that there is not enough regulation surrounding privacy in the AI space, often favoring convenience and productivity over individual privacy.8. How will AI search browsers impact SEO and business visibility?AI search models are changing how businesses achieve visibility:• Beyond Top 10: AI models are no longer just scanning the top 10 search pages; they are scanning anywhere between 10 to 40 links or sources. Businesses should aim to be in this "Top 40 listing".• Platform Diversity: Visibility is achieved when a brand is interconnected across various platforms, including LinkedIn, YouTube, Google, Pinterest, the website, blogs, videos, audios, and podcasts.• LinkedIn Importance: If Perplexity uses LinkedIn as one of its information sources, having a complete and active LinkedIn profile is significant for search results.• Contextual Content: Content needs to be contextually relevant, moving beyond just typing basic search phrases like "best restaurant near me".• SEO Relevance: SEO remains important; even if AI models like ChatGPT handle e-commerce orders, they are still pulling information from sources with high domain authority, which is based on SEO principles.9. What are the best practices for leveraging AI tools like Comet?Users should adopt a strategic approach when using these new AI tools:• Strategy and Learning: Use AI to strategize, discover different angles, and find solutions to problems you haven't considered. Ask AI how to improve upon an idea or find what is missing from your strategy.• Strategy vs. Dependence: Use AI as a tool to improve yourself and learn, but do not depend on it.• Privacy Protection: Exercise caution regarding privacy. Do not give out personal identifying information (PII) such as your specific address, phone number, or names of family members. Ask general questions instead of highly specific personal ones.• Prompt Awareness: Be aware that all prompts written into ChatGPT are typically indexed into Google unless you change your settings.Digital Marketing SEO Resources:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Can high-precision radiation change how we treat metastatic prostate cancer? In this episode, I'm joined by Ronald C. Chen, MD, MPH—radiation oncologist, national guideline author (AUA/ASCO), and clinical-trial leader with 170+ publications—to unpack stereotactic body radiation therapy (SBRT) for disease that has spread to lymph nodes, bones, and beyond. We get practical about who benefits, where SBRT shines, and how to balance treatment intensity with quality of life.SBRT offers highly focused, short-course radiation that can control limited (“oligo-”) metastatic prostate cancer and delay systemic therapy for many men. Dr. Chen explains when to treat individual nodes/bone lesions versus comprehensive nodal fields, how anatomy determines dose/fraction choices (often 3–5 treatments), and why modern SBRT sometimes reduces the need for concurrent hormone therapy. We cover salvage options after prior radiation (brachytherapy seeds, HIFU, cryo, repeat SBRT, or salvage prostatectomy), the role and limits of PSMA PET, fracture risk and bone health (DEXA), and the evolving data—including the large NRG-GU013 trial—for higher-risk disease. Throughout, we emphasize shared decision-making, realistic expectations, and considering clinical trials when data are evolving.00:00 – Can SBRT change metastatic prostate cancer care? Meet Dr. Ron Chen.01:00 – Disclaimer: Views are Dr. Geo's and guests'—independent of NYU Langone.07:00 – Recurrence scenarios: prostate-only, nodal, or bone/other; why catching early matters.12:00 – Five salvage options after prostate radiation: seeds (brachytherapy), HIFU, cryo, SBRT (focal or whole-gland), or salvage prostatectomy.19:00 – Nodal relapse: treat all pelvic nodes + ADT ± abiraterone vs. SBRT to a few nodes only—how patient priorities drive the plan.26:30 – Oligometastasis: SBRT alone can control disease for many men ~2+ years on average, delaying hormones.30:00 – Fractions: why 3–5 treatments is typical and how adjacent bowel/organ anatomy sets the pace.31:00 – SBRT in 2 fractions for select primary cases looks promising; high-risk SBRT under study (NRG-GU013).37:00 – Bone mets: SBRT preferred; understanding fracture risk (tumor size, dose, shrinkage).40:00 – DEXA before ADT; spine SBRT can spare the spinal cord with modern planning.48:00 – Clavicle/hilar nodes: SBRT near lung/heart/esophagus—safe with careful dose constraints.56:00 – Why clinical trials matter for “how long on hormones?” and other open questions.57:00 – Soft-tissue mets (liver/brain): SBRT can help, often alongside systemic therapy.59:00 – Parting advice: early detection, close follow-up, and hopeful trajectory of care.___________________________________

This segment from the Omni Talk Retail Fast Five, sponsored by the A&M Consumer and Retail Group, Mirakl, Ocampo Capital, Infios, and Quorso, explores OpenAI's game-changing announcement: ChatGPT Instant Checkout. Users can now purchase items directly from Etsy sellers and over 1 million Shopify merchants without ever leaving ChatGPT. Chris and Anne debate whether retailers should embrace or block bot traffic, discuss the implications for traditional e-commerce funnels, and explore what "GEO optimization" means in an agentic AI world. With Etsy stock jumping 16% and Shopify up 6%, this feature could reshape how consumers discover and buy products forever. Is this the Google of 2025? Will retailers prepare for agentic shopping experiences or get left behind? Tune in for expert analysis on the biggest e-commerce shift in years.

AI SEO: What's the Best Way to Structure Internal Links? Email Marketing Bonus with Favour Obasi-Ike | Get exclusive SEO newsletters in your inbox.This episode unveils an extensive discussion about the optimal methods for structuring internal links within your website to improve search engine optimization (SEO) and user experience. I explain that internal links should be contextually relevant, often using the analogy of a "sandwich" where the highlighted text (anchor text) aligns directly with the content of the linked URL. The conversation emphasizes that effective internal linking creates a "spiderweb" structure, connecting old and new content to enhance readability and discoverability by algorithms like Google. Finally, I discuss related digital marketing topics, including the benefits of leveraging email marketing platforms like Flodesk for cost efficiency and high deliverability, linking this back to the importance of a strong online structure.Next Steps for Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Need more information? Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!10 Answer Keys for this episode1. An internal link is a word, phrase, or sentence that is highlighted to become a hyperlink. This link connects the current page to another relevant page or resource that exists within the same website domain.2. The "sandwich" effect occurs when the highlighted text (anchor text) uses the same words or phrase as the keywords found in the destination page's URL. This creates a strong contextual connection that is easily understood by both human users and search engine algorithms, improving the chances of the page ranking for those terms.3. Linking new and old pages creates a "bridge" or a "spiderweb" structure across a website. This practice helps search engines and users discover all related content, regardless of its publication date, ensuring that value is passed between pages and creating more pathways for visitors to find relevant information.4. Linking directly to a checkout page is a strategy to reduce friction and save the customer time, potentially leading to higher conversions, especially if the customer has already seen the product and has all the necessary information. Linking to a product page allows the customer to read more details and make a decision, but it introduces an extra step and risks them getting distracted by other items.5. "Structural marketing" is a concept where marketing efforts are built with discipline, rules, and a foundation, much like a physical structure. The website serves as the foundation, and its pages, connected by internal links, must be active and structured logically to support marketing goals.6. A website's search bar functions like Google's own search. When a user searches for a specific term like "candy" or "flowers," the website pulls results from its own internal index or inventory. If the website's content (the resource) is not properly structured and indexed, the search function (the source) is useless, like a well with no water.7. Local businesses should highlight the text of the city or state they want to be found in and link it to a relevant page. This is a form of on-page SEO that sends a signal to algorithms that the business serves that specific location, which can have a large long-term impact on local search visibility.8. HTTPS is the secure version of HTTP. Using an HTTPS link for hyperlinking ensures a clean, direct, and secure pathway for the user and search engine crawlers. Using an HTTPlink can result in a different, less secure experience that might cause the link to bounce back or redirect unnecessarily.9. A "do follow" link signals to search engines that you endorse the destination page and are attributing value or "link juice" to it. A "no follow" link tells search engines that you are citing or suggesting the link but are not endorsing it, so no domain authority or ranking signal is passed.10. When you update and republish one page that is internally linked to many other pages (e.g., 10 or 20), it sends a new signal to search engine algorithms for all connected pages. This one update effectively "republishes" all the linked pages in the eyes of the algorithm, signaling fresh activity across a wide swath of the website without having to manually update each page.Digital Marketing SEO Resources:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How can marketers stay discoverable as AI reshapes the search landscape?This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with Al Sargent, Senior Director, Product, Solution & Partner Marketing at ZEDEDA, to explore the evolving field of Generative Engine Optimization (GEO). Al delivers a strategic and practical breakdown of how marketers can adapt to the rise of AI tools like ChatGPT, Perplexity, and Gemini- tools that are reshaping how content is discovered and consumed.He explains how GEO differs from traditional SEO, why documentation matters more than ever, and how to leverage content repetition and high-authority sites to maintain discoverability. Al also shares his personal journey in tech and marketing, emphasizing the role of empathy, mentorship, and community-building in professional growth.In this episode, we cover:How to use LLM.txt files and structured content to improve visibilityThe importance of repurposing and repeating content across platformsLeveraging high-authority sites like Wikipedia to support GEOWhy competitive comparison content is crucial in the AI search era

What happens when the communications function stops being about messaging and starts being about business transformation? When your stakeholders include 10,000 employees, 94,000 students, 350,000 alumni, plus investors, policymakers, and healthcare partners? In this episode of The Trending Communicator, host Dan Nestle reconnects with Megan Noel, Chief Corporate Affairs Officer at Adtalem Global Education, to explore why the CCAO role is a fundamental reimagining of what communications does. Megan leads government relations, investor relations, public affairs, impact and sustainability, and alumni relations under one reputation-focused banner. From managing the fallout of the "One Big Beautiful Bill" over July 4th weekend to navigating AI search optimization and Wikipedia's importance in reputation management, Megan and Dan dig into the practical realities of corporate affairs at scale. They explore how business acumen has become a hard skill, why curiosity beats credentials, and how communicators can avoid becoming "negative Nancy" while still providing strategic counsel. Listen in and hear about... Why corporate affairs unifies storytelling across all stakeholder groups under a reputation banner How business acumen requires being "dangerous enough" in finance, law, and HR without becoming an expert The surprising importance of Wikipedia and specific media outlets in AI search and GEO optimization Why saying "yes, how" beats saying "no, but" when working with business leaders How curiosity and innovation mindset separate entry-level candidates who get jobs from those who don't The challenge of maintaining unbiased reputation when AI search platforms pull from potentially compromised sources Notable Quotes On Corporate Affairs Evolution: "The corporate affairs model is just the next step in that evolution. We used to just communicate what the business wanted. Now we're more than just a channel strategy to push things to different audiences." - Megan Noel [07:30] On Business Acumen: "I certainly don't need to be as sophisticated in our numbers as our CFO. But I need to be dangerous enough in all of them to be able to sit down at a very senior level and have a thoughtful conversation." - Megan Noel [20:29] On Strategic Counsel: "Instead of saying no, but—offer alternatives or other options so that we could potentially get to yes. When you do have to say the no, it feels like you're using that really thoughtfully and people will take you seriously." - Megan Noel [23:39] On AI Search Reality: "There is a perception that whatever question you ask AI is unbiased, when in fact it's pulling information through just a different algorithm. It could be just as biased with other bad data." - Megan Noel [46:56] On Innovation Mindset: "The hiring manager said it was because she showed an appetite to push and to learn and to innovate. That skill, even at the very entry level, matters." - Megan Noel [59:35] Resources and Links Dan Nestle Inquisitive Communications | Website The Trending Communicator | Website Communications Trends from Trending Communicators | Dan Nestle's Substack Dan Nestle | LinkedIn Megan Noel Adtalem Global Education | Website Megan Noel | LinkedIn Timestamps 0:00 Intro: Change in PR and marketing 5:47 Evolution of Chief Corporate Affairs Officer role 13:06 Reputation as unifying banner for corporate affairs 19:40 Importance of business acumen for leaders 24:39 Communications as a critical business skill 27:46 Relationship between corporate affairs and marketing 31:28 Fostering disagreement and diverse perspectives 35:41 Impact of AI on search and reputation management 41:24 Proactively managing reputation in AI era 49:28 Balancing content creation and stakeholder engagement 53:43 Innovation as key leadership trait 57:41 Cultivating curiosity and innovation across teams 1:03:31 Closing remarks and contact information (Notes co-created by Human Dan, Claude, and  Flowsend.ai ) Learn more about your ad choices. Visit megaphone.fm/adchoices

Omni Talk's Chris Walton and Anne Mezzenga join Groceryshop's Rocquan Lucas and Ben Miller for the official key takeaways session live from the state at Groceryshop 2025, covering the biggest themes, surprising data points, and provocative predictions from the show. In this comprehensive recap session recorded live on the final day of Groceryshop 2025, the panel share and discuss: -The Changing Consumer: Health-conscious shopping reached unprecedented levels at this year's show. Sessions on GLP-1 medications, functional foods, and better-for-you products were packed as retailers and brands grapple with how dietary preferences and wellness trends are reshaping shopping behavior and store formats. Learn why companies like Danone and Chobani are winning with health positioning and how this impacts everything from loyalty programs to main shop destination decisions. -Agentic AI & Trust: AI has moved from hype to practical application. Discover how consumer trust in AI recommendations is evolving, why the shift from SEO to generative engine optimization (GEO) matters, and what it means for investment in earned and shared media over paid channels. Walmart's mission-based homepage and the role of AI in transforming entire customer experiences take center stage. -In-Store Efficiency & Operations: The panel reveals why operational technology delivers the strongest ROI right now. From inventory visibility and shelf intelligence to electronic shelf labels and reducing associate workload, learn which technologies are making stores more productive and why the focus has shifted to backend operations before customer-facing innovations. Digital Demand Creation: Explore the evolution of how brands create awareness and drive purchases through creators, influencers, and content strategies. Understand the balance between planned campaigns and opportunistic viral response, plus why mental availability matters as much as physical availability in today's grocery landscape. -Retail Media Evolution: Enter the “Age of Reckoning” for retail media in grocery. Learn why successful networks must activate both stores and online, move beyond just converting trade spend to capturing brand dollars, and deliver full-funnel experiences rather than just lower-funnel conversion. -Automation Economics & Future Predictions: Ocado CEO Tim Steiner's provocative question sparked debate: Will automated warehouses eventually be cheaper to operate than hypermarkets? The panel discusses this prediction, third-party delivery marketplace dependencies, and whether the industry can afford to be wrong about the future of automation. -Practical Challenges: Technology integration pain points, the need for vendor consolidation, macro-economic headwinds including cautious consumers and declining units, plus the importance of associate tool UX for Gen Z employee retention. -Key Topics: Groceryshop 2025 recap, health-conscious consumer trends, agentic AI adoption, retail media networks, in-store technology, warehouse automation, digital marketing, influencer strategies, operational efficiency, technology integration, workforce technology Subscribe for comprehensive grocery and retail industry insights! Music by hooksounds.com #GroceryShop2025 #AgenticAI #GLP1 #RetailMedia #GroceryTech #HealthConsciousShopping #Automation

THE SHOW MUST GO ON! This week Derek and Geo talk about staying together for the IMPROVED podcast, mental health work while incarcerated, Derek's emotions, Geo's prostate and much more. ON THE GATE! ENJOY!Original air date: 9.29.25WATCH THE LIVESTREAM 2 PM EST MONDAYS and EXCLUSIVE EPISODES 2 PM EST THURSDAYS on gasdigital.com. Use promo code OTG for a discount on your membership. Watch the free livestream on YouTube at 11 PM EST WEDNESDAYS. FOLLOWGeo PerezInstagram - https://www.instagram.com/geoperez86/Derek DrescherInstagram - https://www.instagram.com/derekdrescher/On The Gate! A podcast hosted by two jailbird/recovering drug addicts and active comedians Geo Perez and Derek Drescher, who talk each week about their times in jail, what they learned, what you should know, and how they are improving their life or slipping into recidivism each day!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

If you didn't have the chance to attend Content Marketing World 2025, give this episode a listen! I talk with Lee Chapman and Morgan Norris about their time and we unpack the event's key takeaways from topics on storytelling and AI, to the future of platforms like LinkedIn and Reddit.In this episode Wendy Covey welcomes Lee Chapman, President of TREW, and Morgan Norris, Senior Brand Strategist, to discuss their experiences at Content Marketing World 2025. Morgan Norris presented a manufacturing masterclass, focusing on executing a campaign in 30 days. This session provided attendees with actionable strategies to build brand awareness quickly, a skill increasingly necessary in today's fast-paced market. Lee Chapman participated in the mentor-mentee program, emphasizing the value of community and shared learning within the industry.The episode delves into key themes from the conference, including storytelling as a strategy, AI and search disruption, and innovative content systems. AI and search were hot topics, with discussions on generative engine optimization (GEO) and the evolving role of AI in content creation. The speakers emphasized the need for unique content to stand out in a sea of AI-generated material. The episode also explored the potential of platforms like LinkedIn and Reddit for industrial marketing, highlighting the importance of thought leadership and community engagement.TakeawaysStorytelling is crucial for aligning sales and marketing, as highlighted by Pam Didner's session.Farah Kober demonstrated the impact of storytelling on brand perception and purchase intent.Generative engine optimization (GEO) is becoming a key focus in AI and search strategies.Unique content is essential to stand out in a market saturated with AI-generated material.Interactive content like configurators and ROI generators can enhance user engagement.Creating comparative content can enhance your brand's visibility and engagement.Users on Reddit are highly intentional, often seeking specific answers or engaging in community discussions.ResourcesConnect with Lee on LinkedInConnect with Morgan on LinkedInConnect with Wendy on LinkedInRegister for the Industrial Marketing Summit

  SUBSCRIPTION INTERFACE   You can now find our subscription page at GeorgeHrab.com at this link. Many thanks to the sage Evo Terra for his assistance.   THE SHOW NOTES   Lincoln and the meaning of proof Intro Cutting Cable Religious Moron of the Week      - Rapture Preachers Mhlakela,         Igwe & Desalegn Working on the elements Ask George      - Reaction videos? from Alec The Golden Girls Effect Tell Me Something Good      - Unesco Biosphere Reserves Show close .........................   Mentioned in the Show   Virgin Rock 21st Century Schizoid Man A Classical Musician's FIRST Listen & Reaction .........................   Get George's Music Here  https://georgehrab.hearnow.com https://georgehrab.bandcamp.com ................................... SUBSCRIBE! You can sign up at GeorgeHrab.com and become a Geologist or a Geographer. As always, thank you so much for your support! You make the ship go. ................................... Sign up for the mailing list: Write to Geo! Check out Geo's wiki page, thanks to Tim Farley. Have a comment on the show, a Religious Moron tip, or a question for Ask George? Drop George a line and write to Geo's Mom, too!

In this episode, I was lucky enough to interview Joshua Davidson, CEO and founder of Chop Dawg.Growing up just outside of Atlantic City during the Great Recession, Josh saw firsthand how fragile traditional industries could be. Watching friends' families lose homes and his father work multiple jobs gave him a survival instinct and a drive to create opportunities for himself. By the time he was a teenager, Josh was building websites door-to-door and helping small businesses grow, even in the middle of an economic downturn. That early tenacity and optimism became the foundation of what would evolve into Chop Dawg.Over 17 years later, Chop Dawg has grown from building websites for local businesses to developing complex apps and software for Fortune 500 companies, healthcare systems, universities, and household names like Wawa, Six Flags, and the Philadelphia Eagles. Josh shares how staying true to unconventional branding choices, leveraging repeat business and referrals, and being an early adopter of trends like generative search (GEO) have kept his company ahead of the curve. Through it all, his focus has remained on understanding clients deeply, building genuine partnerships, and refusing to play catch-up with competitors—choosing instead to set the pace in his industry.Be inspired by Joshua Davidson's path from teenage hustler to leading Chop Dawg's global impact in this episode of The First Customer!Guest Info:Chop Dawghttps://www.chopdawg.comJoshua Davidson's LinkedInhttps://www.linkedin.com/in/dasjoshua/Connect with Jay on LinkedInhttps://www.linkedin.com/in/jayaigner/The First Customer Youtube Channelhttps://www.youtube.com/@thefirstcustomerpodcastThe First Customer podcast websitehttps://www.firstcustomerpodcast.comFollow The First Customer on LinkedInhttp://www.linkedin.com/company/the-first-customer-podcast/

Flodesk Email Marketing Unlimited Pricing Plan Ends Nov 28! What Do I Do? Technical Talk with Favour Obasi-Ike | Get exclusive SEO newsletters in your inbox. Favour Obasi-Ike, an active partner, strongly advocates for the email marketing platform Flodesk.He emphasizes that its unlimited pricing model will end on November 28th and urges listeners to sign up before this date to lock in the beneficial pricing.He highlights Flodesk's robust deliverability through its use of Amazon SES and its superior click-through rates compared to competitors like Constant Contact and Mailchimp.The discussion also touches upon Flodesk's features, such as its comprehensive educational platform ("Flodesk University") and integration capabilities with services like Stripe and Shopify, while differentiating it from project management tools like ClickUp.Ultimately, Favour presents Flodesk as a cost-effective solution for creators and business owners seeking high-quality email marketing and business growth.He offers an affiliate link for a 14-day free trial and a 50% discount.Read the full article on "Join Flodesk Unlimited Pricing Plan by Nov. 28: Here's Why" here: https://www.playinc.online/post/join-flodesk-unlimited-pricing-plan-email-marketingNext Steps for Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Need more information? Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!The most urgent message is the November 28th deadline to lock in Flodesk's unlimited pricing. This is a critical opportunity to secure cost predictability and avoid future standard pricing. Sign up now to get grandfathered in!Why Flodesk's Value is UnmatchedFlodesk's primary advantage is its unlimited pricing model. For a single flat fee, you get unlimited subscribers, emails, and workflows, leading to significant savings. This is a game-changer for cost efficiency, allowing you to scale without unpredictable costs. Discover how this core value proposition can transform your budget.The Engine Behind Your Success: Superior DeliverabilityA key reason for Flodesk's effectiveness is its technical foundation. It boasts a 17% higher view rate by leveraging Amazon SES, ensuring high deliverability and ensuring your emails land in the inbox, not spam. This technical superiority is the backbone of its high click-through rates.Explore Flodesk's Powerful FeaturesFlodesk is a comprehensive platform built for creators. Explore its full suite of capabilities:Design & Content: Create stunning emails with beautiful templates and embed videos or GIFs.Automation & Workflows: Set up triggered emails and sequences to nurture leads effortlessly.E-commerce Integrations: Seamlessly connect with Stripe and Shopify to sell products directly.Lead Capture: Build landing pages and pop-up forms to grow your list.Customization: Use custom domains and segmentation for a personalized touch.Proven Results: See our DataOur case studies show Flodesk's impact. One user saw click rates jump from 2-5% on Constant Contact to 35-40% with Flodesk. Another client migrated from ConvertKit (Kit) and saw their engagement more than double. The platform was the problem, and Flodesk was the solution.Learn with Flodesk UniversityGet the most out of your subscription with Flodesk University, a free, comprehensive educational platform. Learn everything from basics to advanced strategies without costly onboarding.How Flodesk Stacks UpWhile platforms like Mailchimp, Constant Contact, and Brevo are great, Flodesk differentiates itself with its unlimited pricing, superior aesthetics, and proven deliverability. It's the cost-effective solution for serious business growth.Ready to experience the difference? Use our affiliate link for a 14-day free trial and a 50% discount applied at checkout.Digital Marketing SEO Resources:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In Part 3 of The Algorithmic Trinity, Daniel Ramsey (MyOutDesk) and Jason Barnard (Kalicube) unpack why Generative Engine Optimization (GEO) is already outdated — and why the future is AI Assistive Engine Optimization (AAEO).

"ChatGPT is not that sophisticated yet. So for marketers, what that means is there are real ways right now for arbitrage in this short period of time before ChatGPT gets good enough to say, no, we're only showing the proper result."Mac King from Domaine breaks down why merchants are seeing ChatGPT and Perplexity show up as referral sources in their analytics—and what to do about it. We talked about the terminology wars (GEO vs AEO vs AI search optimization), why AI engines favor content from Google's 10th page, and the Reddit strategies that actually work without getting banned.SPONSORSSwym - Wishlists, Back in Stock alerts, & moregetswym.com/kurtCleverific - Smart order editing for Shopifycleverific.comZipify - Build high-converting sales funnelszipify.com/KURTLINKSDomaine AI Commerce Suite: https://www.meetdomaine.com/insights/domaine-news/domaine-launches-ai-commerce-suiteMac King on LinkedIn: https://www.linkedin.com/in/mackenziepking/Mac King on Twitter: https://x.com/MacKing/Profound (tracking tool): https://www.tryprofound.com/Shopify Knowledge Base app: https://apps.shopify.com/shopify-knowledge-baseSEOFOMO newsletter: https://seofomo.co/Commerce GPT newsletter: https://www.yotpo.com/commerce-gpt/WORK WITH KURTApply for Shopify Helpethercycle.com/applySee Our Resultsethercycle.com/workFree Newsletterkurtelster.comThe Unofficial Shopify Podcast is hosted by Kurt Elster and explores the stories behind successful Shopify stores. Get actionable insights, practical strategies, and proven tactics from entrepreneurs who've built thriving ecommerce businesses.

In episode 580 of the Lawyerist Podcast, Zack sits down with Jake Soffer, CEO and founder of FirmPilot, to explore how artificial intelligence is reshaping law firm marketing. Forget generic blog posts and robotic content, Jake shares how FirmPilot uses AI and data science to build smarter, measurable strategies that actually attract clients.  You'll hear how law firms can leverage AI beyond parlor tricks, why “moonshine marketing” doesn't cut it anymore, and what lawyers need to know about AEO (AI Engine Optimization) versus traditional SEO. Zack and Jake also discuss the future of client search behavior, how to avoid overhyping trends, and why sticking to fundamentals will always matter.  If you're curious about using AI in your practice, but don't want to waste time on gimmicks, this episode will give you a roadmap to experiment wisely, protect your marketing investment, and grow sustainably.  Listen to our other episodes on Law Firm Marketing, Growth and AI:  #577: Rethinking Law Firm Growth in the Age of AI, with Sam Harden Apple | Spotify | LTN #550: Beyond Content: How AI is Changing Law Firm Marketing, with Gyi Tsakalakis & Conrad Saam Apple | Spotify | LTN #434: Leverage AI to Stay Ahead, with Greg Siskind Apple | Spotify | LTN   If today's podcast resonates with you and you haven't read The Small Firm Roadmap Revisited yet, get the first chapter right now for free! Looking for help beyond the book? See if our coaching community is right for you.    Access more resources from Lawyerist at lawyerist.com.  Chapters:  0:00 – Introduction with Zack Glaser 1:27 – Meet Jake Soffer of FirmPilot 2:17 – How AI Is Changing Legal Marketing 3:12 – Data-Driven Law Firm Growth 4:46 – The Limits of ChatGPT Content 7:12 – Building Smarter AI Workflows 9:23 – AEO, GEO, and the Future of Search 11:59 – Why Fundamentals Still Matter 14:45 – Writing for AI vs. Writing for Clients 17:05 – First Steps for Lawyers Using AI 18:33 – Do Your Research Before Choosing Tools 19:10 – Where to Find FirmPilot 

The era of AI has brought about a drastic shift in online user behavior. It's also ushered in a new consideration for elevating your brand across digital platforms.In this episode of Politely Pushy, Jennifer Devine from Freshwater Creative unpacks the nuances, importance, and implementation of SEO, GEO, and AEO.

Leslie Richards returns to demystify Google's knowledge panels —what they are, why they matter, and how they intersect with GEO (generative engine optimization). They unpack how panels signal authority to both humans and AI, the realistic limits of “optimization,” and the practical steps attorneys can take now to build credibility before anyone clicks.

This podcast features Cameron Richards, LMT and Faiza Tahir of Somatic Massage Therapy and Spa. The central theme is a therapeutic and educational approach to skincare that extends beyond traditional spa facials.Faiza Tahir, an Esthetician with 13 years of experience, specializes in a holistic methodology, combining advanced in-office treatments with client education and at-home care. A core offering is the Face Reality "Acne Boot Camp," a 100-day program designed to clear acne through bi-weekly treatments and a dedicated product regimen.The spa's philosophy emphasizes treating the skin from both the inside and outside, using modern modalities like LED light therapy and providing clients with a deep understanding of product ingredients and proper skin maintenance. The overall client experience is designed to be efficient, with 50-minute sessions and no downtime, aiming to produce tangible results and a feeling of rejuvenation.Business and Contact InformationYou can connect with Somatic Massage Therapy and Spa through multiple channels for information or to book a free consultation.• Business Name: Somatic Massage Therapy and Spa• Location: 113 Jericho Turnpike, Floral Park, NY (on the border of western Queens and eastern Nassau County)• Website: somaticmassagepc.com• Phone (Call): 516-686-9557 ◦ Fisa's Direct Extension: 7• Phone (Text): 516-447-4373• Booking: Can be done online via somaticmassagepc.com/book-appointment or by calling in.• Remote Consultation: Prospective clients can text a picture of their skin concern for an initial assessment from Fisa.--------------------------------------------------------------------------------Key Personnel and ExpertiseFaiza Tahir, Esthetician• Experience: 13 years in the aesthetics industry.• Education: Licensed through the New York Institute of Beauty (NYIB).• Certifications: Acne certified by Face Reality.• Dual Expertise: Holds experience working in both day spas and medical spas, giving her proficiency in both "relaxing facials" and "clinical graded facials."• Role: Serves as the Master Esthetician at Somatic Massage Therapy and Spa, performing all facials, peels, and skincare treatments. She is driven by a passion to "make a difference in the skins."Cameron Richards, Licensed Massage Therapist• Role: As a licensed massage therapist, Cameron highlights the critical need for skincare education, which he personally received from Faiza• Perspective: He emphasizes that the average consumer often lacks the knowledge to select appropriate skincare products, potentially causing more harm than good. He notes, "...if I don't know much imagine the average person out there who just walks into a Target Walgreens and just pick up anything off the shelf because they think it's going to work and they end up doing more harm."• Focus on Education: Cameron ensures that education is a key component of the client experience at the spa, particularly for men who may not be aware of proper skin cleansing and exfoliation techniques post-shaving.Core Skincare PhilosophyTherapeutic Treatments over Standard FacialsFaiza distinguishes the spa's services from conventional facials, framing them as targeted treatments.• Quote: "These are not only facials. These are therapeutical treatments we do. We do not use the word treatment at this spa, but these are the therapeutical... facial for them."• Day Spa vs. Med Spa: Fisa clarifies that while med spa products contain highly "active" ingredients used under a doctor's supervision, the spa's professional-grade products are highly effective and bring about significant changes in the skin.A Holistic "Inside and Out" ApproachThe treatment philosophy is comprehensive, addressing skin health from multiple angles.• External Healing: In-office treatments focus on healing the skin from the outside using professional products and modalities.• Internal Healing: Clients are provided with products, such as vitamins from the Face Reality line, to promote healing from within.• Hydration: The importance of hydration, both oral and topical, is stressed for all skin types, including acne-prone and mature skin.Specialized Acne Treatment Program: The Face Reality Boot CampA cornerstone of the spa's offerings is a structured, results-oriented program for acne clients.• Objective: To clear the client's skin within 100 days (approximately 3 months).• Process: 1. Free Consultation: The process begins with a skin analysis and a thorough review of the client's current home care products and their ingredients. 2. Bi-Weekly Treatments: Clients come in every two weeks for in-office procedures. 3. Dedicated Home Care: Clients are instructed to use Face Reality products at home, which Fisa describes as "amazing" and working "like a magic."• Results Timeline: Clients typically begin to see a noticeable difference in their skin after just three weeks of consistent in-office treatments and home care.The Client Journey and Treatment ExperienceConsultation and In-Office Procedure• Initial Step: The client journey starts with a free consultation to analyze the skin and educate the client about products that may be exacerbating their condition.• Treatment Duration: The in-office session is efficient, lasting approximately 50 minutes.• Treatment Steps: A standard session includes cleansing, exfoliation, extractions, and calming the acne.• Client Feedback: Following a treatment, clients report a distinct sensation of freshness. Fisa notes, "Most of my client... they tell me... we are feeling that our skin is breathing now." This is attributed to clearing clogged pores, allowing oxygen to penetrate the skin.Post-Treatment and Downtime• No Downtime: Clients can immediately return to their daily activities.• Minor Side Effects: There may be slight edema (swelling) or redness for 20 minutes to one hour following extractions, but this subsides quickly.Available Technologies and Targeted ConcernsSomatic Massage Therapy and Spa is equipped with modern modalities to address a variety of skin concerns.Technology / Treatment PurposeSaluma LED Light TherapyUtilizes different light wavelengths to treat skin. Red LightUsed to calm down active acne. Blue LightAlso used for acne treatment.Chemical PeelsUsed to treat post-inflammatory hyperpigmentation (PIH) and other concerns.Nano InfusionA procedure to enhance product penetration and skin health.ReferralsClients can be taken to a partner med spa for Micro-needling and PRP.Primary concerns addressed include:• Active Acne• Post-Inflammatory Hyperpigmentation (PIH)• Melasma (lightening and management)• Anti-AgingSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Web Optimization: Technical SEO and Content Marketing Best Practices with Favour Obasi-Ike | Get exclusive SEO newsletters in your inbox.Focusing on web optimization, technical SEO, and content marketing, likened to building a durable house or maintaining a high-performance car. The discussion features several experts who explore strategies for increasing online visibility and revenue, emphasizing the critical role of a strong website foundation, reliable hosting, and effective content creation, particularly through blogs and YouTube, to address customer questions. We also debate the impact of AI on search and the necessity of SEO versus relying on other traffic channels like TikTok, concluding that a unified, authoritative online presence is key to gaining trust and accelerating business growth.--------------------------------------------------------------------------------Next Steps for Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Need more information? Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!--------------------------------------------------------------------------------What marketing topics are central to this discussion? The core topics discussed are web optimization, technical SEO, and content marketing.Why are technical setup and content vital for a website? Technical and content aspects should work together to make your website an "optimized place" and an "optimized greenhouse" for your business online. When you combine technical elements and content, you create a much wider network and a more extensive resource.What does the term "optimization" imply? Optimization is equated with consistency. If a website is not being optimized consistently, it is metaphorically stuck, like a car not moving in a driveway.How should a business approach content creation to serve both people and algorithms? Website owners should write for people first, but they must also keep the search algorithm in mind. The goal is to create many pages that interlink, providing a journey from discovery to decision for the user, utilizing various formats like video, audio, infographics, FAQs, or glossaries.How does authorship relate to building credibility online? When content is created on your website, it should be attributed to an author page originating from the person writing the content. Including expert quotes within a blog that has your name attached builds credibility. Furthermore, having your name indexed by Google as a blog author via a profile link can put you ahead of the competition.--------------------------------------------------------------------------------Technical SEO and Website FoundationWhat are the fundamental components necessary for a website? The process starts with your domain, followed by your hosting, and then your website. Key technical considerations include where you host the website, the CMS platform used, and how your DNS records are configured.Why is choosing a quality host important? You must have the correct hosting, meaning the host should not go down. Many cheap hosting services put literally thousands of websites on the same servers. It is better to pay more for a higher quality server.How can I monitor if my website is experiencing downtime? You can use free monitoring tools, such as Uptime Robot, which will monitor your website's uptime and send you an alert if the site goes offline.What is a major technical mistake regarding domain names? A "big one" is simply keeping track of your domain name. It is recommended to renew your domain name for a couple of years at a time, rather than just one year.What is the distinction between technical setup and content in an analogy? Technical SEO is like the exterior of a car—the battery, engine, oil, and fluids—determining speed and duration. Content marketing is the interior—the steering wheel, comfort, and aesthetics.--------------------------------------------------------------------------------AI, Schema, and Search StrategyWhat is the relationship between AI, search, and structured websites? The rise of AI suggests a thin line is developing between unstructured websites and structured websites. AI is actively affecting the way people search.What is schema, and how is it used on a website? Schema refers to structured data. When implementing schema on a web page, you should focus on elements like breadcrumbs, FAQs, and price/stock information, as these elements allow you to have a much higher signal. Structured data involves taking unstructured information (like a general blog post) and organizing it using visual elements, examples, statistics, and expert quotes.How can a business influence LLMs (Large Language Models) like ChatGPT? AI platforms (LLMs) seek to grab information. The "secret key" is to release news about your business through press releases. This process helps your information get into Google News, which the LLMs will then pick up.In terms of building authority, what should a business prioritize? The priority is to first be known, as you cannot be trusted if you are not known. Putting out content on how you solve problems is essential for gaining recognition.What specific content strategy is recommended for building authority (e.g., for an auto dealership)? A good strategy is to find long-tail keywords, particularly questions, using tools like ChatGPT or the "People Also Ask" section on Google results. Then, create content answering those questions, allocating one question per blog post. These articles should be at least 300 to 500 words long. To enhance this content, you can create and embed a related YouTube video on that specific blog page.--------------------------------------------------------------------------------Content Distribution and Platform UseWhat platforms should be used to support a website's foundation? In addition to a strong website, you should have supporting foundations such as YouTube, social media, or news outlets. The game is distribution; the more you can distribute your content, the more you can increase your capacity.If a client is highly successful using a non-search channel (like TikTok), is SEO necessary? If a client has an amazing traffic funnel on a channel like TikTok or YouTube, they do not necessarily need SEO; they should focus on doing more of what is already working. However, if the market relies more on search, setting up a broad SEO net is highly recommended.What is the key difference in content interaction between Pinterest and Instagram? On Instagram, you can save a post, but you cannot click on the image to go to a destination link outside of the platform (unless you use the link in the bio). On Pinterest, you can click on an image, and it will take you to a destination link, providing a "soft backlink".What unique data intelligence does Pinterest provide to business owners? While Instagram saves are private, a business owner with a Pinterest business account can see the names of the boards that users saved their pins to (if the boards are public). This information tells the business owner what context the user assigned to the content (e.g., "mentorship," "food"). This data intelligence allows the business to create more relevant content.What category of platform is Pinterest considered? Pinterest is viewed as a hybrid of both search and social. People use Pinterest to plan.Why is it important to consider factors like font size in web content? When optimizing content, size matters. A font size of 20 pixels will likely be read faster than a font size of 12 pixels, as people often skim or scan content rather than reading every detail. Similarly, small text in emails can be ignored because people do not want to squint.--------------------------------------------------------------------------------Glossary Term & DefinitionAuthorshipThe practice of associating content with a specific person or brand name. This builds credibility and helps Google and other search algorithms recognize the entity as an expert, which can improve search rankings.CMS (Content Management System)The software platform used to build and manage a website's content. The choice of CMS is a foundational technical decision that impacts how a site is built and maintained.Content MarketingThe strategic practice of creating and distributing various forms of media (text, audio, video, images) to attract and engage a target audience. In the session's car analogy, it represents the "interior" of the car—the user's experience.DeepseekAn AI search tool mentioned as an alternative to ChatGPT. It was noted for providing more detailed, contextual answers compared to just a list of questions, suggesting it performs a deeper data crawl.LLMs (Large Language Models)The AI systems, like ChatGPT, that power modern search and chat platforms. These models crawl the web for information, and the discussion focuses on how to get a website's content indexed and recommended by them.llms.txtA file, similar to robots.txt for search engines, that is intended to control how AI Large Language Models crawl and use a website's content.PinterestDescribed as a "hybrid of both search and social," this platform is highlighted as a powerful tool for web optimization. It functions like "Google Images," driving traffic through clickable pins and providing deep user insights through public board names.Press ReleaseA news announcement distributed to media outlets. It is presented as a key tactic to get a business featured in Google News, which helps it get noticed by LLMs and establishes the business as "known."SchemaA form of structured data markup added to a website's code. It helps search engines understand the content more deeply, enabling features like FAQs, price ranges, and breadcrumbs in search results, which is crucial for ranking in AI-driven search.Sigmoid CurveA concept mentioned by John to describe the adoption rate of new technology. It illustrates that different demographics (e.g., older vs. younger generations) are at different points on the curve in their adoption of tools like AI search.Technical SEOThe process of optimizing the technical aspects of a website to improve its performance and crawlability for search engines. In the session's car analogy, it represents the "exterior" and "under the hood" components like the engine and battery, which dictate speed and reliability.Uptime RobotA free online tool recommended for monitoring a website's availability. It alerts the owner if their website goes down, preventing loss of traffic and revenue from unnoticed outages.Web OptimizationA consistent, ongoing process of improving a brand's entire online presence, not just the main website. It involves technical SEO, content marketing, and leveraging surrounding platforms (like YouTube and Pinterest) to drive traffic and engagement.--------------------------------------------------------------------------------Digital Marketing SEO Resources:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

On today's Disney Podcast, we are ranking our favorite 12 Lounges at Disney World. From the newest lounges – The Beak and Barrel and GEO-82 to old favorites we've been going to for years, we're talking through why all of these made our list of favorite lounges and tips for how to enjoy them on […] The post Ranking the Best 12 Lounges at Walt Disney World appeared first on Addicted to the Mouse.

The Cake Bake Shop and GEO-82 are two new dining experiences in the EPCOT Resort Area, both opening in 2025. The Cake Bake Shop is a family-owned small business run by Gwendolyn Rogers at Disney's BoardWalk, featuring breakfast, brunch, lunch, and dinner at the main restaurant and baked goods at the adjacent bakery. GEO-82 is the newest adult-exclusive lounge at EPCOT (all guests must be 21 or older to enter this venue) located in the Spaceship Earth pavilion, serving cocktails and small plates immersing guests in the flavors, views, and legacy that shape modern-day EPCOT.   In this episode, I share my honest reviews of both The Cake Bake Shop and GEO-82 after my first time dining at each location in Walt Disney World. These episodes were formerly posted on Patreon as a subscriber-exclusive. Get this kind of bonus content, ad-free episodes, and more at patreon.com/imaginationskyway.   To plan a trip, be sure to work with KMV Travel.   Tag me and join the conversation below. YouTube: https://www.youtube.com/@imaginationskyway Instagram: www.instagram.com/imaginationskyway Facebook Group (ImagiNation): https://www.facebook.com/groups/imaginationskyway Facebook: www.facebook.com/imaginationskyway TikTok: www.tiktok.com/@imaginationskyway  Threads: https://www.threads.net/@imaginationskyway Twitter: www.twitter.com/skywaypodcast Email: matt@imagineerpodcast.com  How to Support the Show Share the podcast with your friends Rate and review on iTunes - https://itunes.apple.com/us/podcast/the-imagineerpodcasts-podcast/id1244558092 Join our Patreon Group - https://www.patreon.com/imaginationskyway Purchase merchandise - https://www.teepublic.com/stores/imagineer-podcast?ref_id=8929 Enjoy the show!

  SUBSCRIPTION INTERFACE   You can now find our subscription page at GeorgeHrab.com at this link. Many thanks to the majestic Evo Terra for his assistance.   THE SHOW NOTES   Kansas & One Million Flights Intro No Lefty Tennis Players Interesting Fauna      - Goodfellow's Tree Kangaroo         (Dendrolagus goodfellowi) Cultish by Amanda Montell Ask George      - Music for Kids? from John H. Religious Moron of the Week      - Father Alberto Ravagnani Tell Me Something Good      - Uber drive to the ER and beyond… Show Close .........................   Mentioned in the Show   Goodfellow's Tree Kangaroo Charles Cornell: Eleven Twelve .........................   Get George's Music Here  https://georgehrab.hearnow.com https://georgehrab.bandcamp.com ................................... SUBSCRIBE! You can sign up at GeorgeHrab.com and become a Geologist or a Geographer. As always, thank you so much for your support! You make the ship go. ................................... Sign up for the mailing list: Write to Geo! Check out Geo's wiki page, thanks to Tim Farley. Have a comment on the show, a Religious Moron tip, or a question for Ask George? Drop George a line and write to Geo's Mom, too!