Podcasts about Geo

Matt Hallas has had a passion for monitoring the health of the Earth and its global citizens via remotely sensed data sources since he first learned of the Landsat program back in high school. As the Manager of the Geospatial Practice at DevGlobal, he works with an incredible group of colleagues and partners all focused on how they can use open data and tools to build strong communities of practice, support programs related to Neglected Tropical Diseases, regenerative agriculture, improving the climate resilience of cities, and reducing the digital divide still so prevalent across the globe. Well...DANG. That sounds like a lot for this here podcast that's all about everyday people making good happen each and every day, doesn't it? But that's exactly what Matt is doing by using technology to create equitable and sustainable solutions to improve communities worldwide. So buckle up, embrace your inner-nerd and let's find out how we can save the world. Big shout out thanks to our pal Ruthie Berk for bringing Matt our way. _________________________ June 13 and July 12 - grab your seat to SLIDESHOW: IN COLOR! now playing in London. It's the live storytelling show the Los Angeles Times declares, "Downright magical, uncomfortable and shockingly honest!" and Theatreland Adventures London cheers, "FOUR STARS - This is unlike anything I've seen before, a warm, engaging, and memorable evening!" Tickets & Info: https://www.citizenticket.com/events/etcetera-theatre/slideshow-in-color/ Pre-Order CUPID'S CURSE - the fourth book in Steve's series THE DOG WALKING DETECTIVES MYSTERIES and catch up on the rest: https://www.barnesandnoble.com/s/%22Steven+J+Silverman%22?Ntk=Publisher&Ns.

The morning show in Boston is always a great way to start the day, and this episode is no exception. Billy and Lisa are chatting about the beautiful weather, with temperatures expected to soar into the eighties. But it's not all sunshine and rainbows - they're also discussing the struggles of getting a good night's sleep, with Billy sharing a hilarious story about waking up late and mistaking the time.This episode covers a wide range of topics, from the World Cup to Father's Day, and even a surprise visit from a young influencer from Scotland. The hosts are excited to welcome Geo, who's been making waves in Boston with his Scottish accent and love of the World Cup. They also dive into the latest news, including a possible Taylor Swift wedding and a big trade in the NBA.The conversation is as lively as ever, with Billy and Lisa discussing everything from the importance of keeping secrets to the challenges of being a leaker. They're joined by several callers, including a woman who's struggling to keep a secret about her husband's new job, and a man who's proud of his ability to keep secrets. It's a fun and engaging episode that's sure to leave you smiling.If you want to hear more about the World Cup, Taylor Swift's possible wedding, and the hilarious stories from Billy and Lisa's morning show, tune in to this episode. With their unique blend of humor and insight, they'll keep you entertained and informed. So grab a cup of coffee, sit back, and enjoy the ride!See omnystudio.com/listener for privacy information.

What happens when AI starts deciding who gets seen, trusted, and recommended?Whether we like it or not, tools like ChatGPT, Perplexity, and Google's AI Overviews are already shaping how people discover businesses. The question is this: when AI goes looking for information about you, what story is it finding?In this episode, I sit down with PR strategist Cindy Woolley, founder of C2 Communications, to talk about the surprising connection between public relations, AI search, and business visibility. We dig into why credibility matters more than ever, how AI determines who sounds trustworthy, and what business owners can do now to strengthen their digital footprint.Cindy shares what happened when she tested AI-generated press releases (spoiler: they were terrible), why AI should be treated as a tool—not a replacement for human expertise—and how to create an authority blueprint that helps both people and AI understand what you do.We also cover practical strategies like optimizing your LinkedIn profile, using podcast appearances to build authority, creating thought leadership content with real-world insights, and leveraging third-party validation through media mentions, partnerships, and expert contributions.If you've been wondering how to stay visible, credible, and relevant in a world where AI is becoming the gatekeeper, this conversation is for you.For more information about , visit our show notes at myweeklymarketing.com/162.Send us Fan MailSupport the showShow Notes  Apply to be featured on My Weekly Marketing!Take the Marketing Clarity Quiz and get instant insights on your marketing strategy.

You know SEO matters for your photography business. You have heard it a hundred times. But every time you sit down to actually do it, you freeze up, second-guess yourself, and end up scrolling Instagram instead. Sound familiar?In this episode, I'm sitting down with SEO strategist Brittany Herzberg to break down how to build an SEO system you can actually maintain as a solo family photographer. Brittany is the creator of the SEO and Grow method and the host of the Basic B podcast. She went from being a massage therapist who could barely make rent to accidentally discovering that SEO was the reason clients were finding her online. Now she teaches established entrepreneurs how to stop chasing clients on social media and start getting found on Google. She also serves as the SEO strategist inside The Family Photographer's Marketing Society, where she teaches foundational SEO skills to our members every single month.What you'll hear in this episodeWhy family photographers get stuck between knowing SEO matters and actually doing itA realistic monthly SEO routine that takes one to six hours (not one to six hours per week)How to plan a quarter of blog content using just two types of postsThe one URL mistake that is costing you keyword space on Google (and how to fix it)Why renaming your image files before uploading is one of the fastest SEO winsHow to turn a basic gallery blog post into an actual SEO assetWhat AI search (GEO, AEO) actually means for family photographers (spoiler: your starting point has not changed)The 15-minute exercise to do before you ever touch keyword researchHow SEO maintenance mode works without draining your energyResources & Links Mentioned In This Episode▸ Read the full blog post that goes with this episode (that way, you get all the links mentioned): https://systemsandworkflowmagic.com/how-to-build-seo-system-family-photographer/▸ Get the Blogging & Visibility System For Family Photographers (only $37): https://dollydelong.thrivecart.com/organic-marketing-blogging-system-yt/▸ The Family Photographer's Marketing Society: https://systemsandworkflowmagic.com/the-family-photographers-marketing-society▸ Grab the FREE Family Photographers Marketing Trends Report: https://systemsandworkflowmagic.com/family-photography-marketing-trends▸ Check out the SEO Sprint HERE: https://brittanyherzberg.com/5-day-seo-sprint-intensiveConnect with Brittany Herzberg

Interview with Kyle Floyd, CEO of Vox Royalty Corp.Our previous interview: https://www.cruxinvestor.com/posts/from-one-asset-to-eight-how-vox-royalty-tsxvoxr-is-building-a-cash-generating-royalty-powerhouse-7187Recording date: 10th June 2026Vox Royalty Corp reported a record-setting first quarter in 2026, underscoring a period of accelerating growth driven by both strategic acquisitions and a strong gold price environment. The company generated $16 million in royalty receipts, alongside record operating cash flow and earnings per share exceeding $0.30. Management attributed this performance largely to a $60 million portfolio acquisition completed in September 2025, which added high-quality royalty assets that have since benefited from operational improvements and rising commodity prices.Building on this momentum, Vox introduced its first long-term financial outlook, projecting annual royalty receipts of approximately $66 million by 2030—nearly double its current guidance range of $32–$37 million. Notably, this forecast is based բացառively on existing assets, excluding potential upside from future acquisitions or the resolution of ongoing litigation related to the Red Hill royalty.A central element of Vox's investment case is its perceived valuation gap. The company currently trades at roughly $300 per gold equivalent ounce (GEO), significantly below peers such as Triple Flag and Franco-Nevada, which trade closer to $1,200 and $1,800 per GEO, respectively. Management argues this discount is difficult to justify given Vox's reported 28% return on invested capital and growing production base.Financially, the company remains well positioned, with no debt, available credit of up to $75 million, and a disciplined acquisition strategy focused on under-the-radar, pre-production royalties. Near-term catalysts include potential mine life extensions, ongoing drilling activity across its portfolio, and the possible unlocking of the Los Filos stream—acquired for a nominal cost but potentially worth up to $50 million.Overall, Vox Royalty presents a growth profile anchored in existing assets, with management emphasizing both operational execution and valuation re-rating potential.View Vox Royalty's company profile: https://www.cruxinvestor.com/companies/vox-royaltySign up for Crux Investor: https://cruxinvestor.com

Hai ottimizzato tutto: categorie, schede prodotto, contenuti blog.Eppure il traffico organico non si comporta più come prima. Google AI Overviews risponde direttamente alle ricerche dei tuoi utenti — senza che debbano cliccare sul tuo sito. ChatGPT e Perplexity intercettano intenzioni d'acquisto che prima arrivavano da te organicamente.Ogni visita organica persa è CAC da recuperare con budget ADV.In questo episodio di E-Commerce Superheroes, Elena Zen — esperta SEO — spiega cosa sta succedendo davvero alla SEO nell'era dell'AI e, soprattutto, cosa fare adesso per non trovarsi indietro.→ Come l'AI sta ridisegnando le SERP e cosa significa concretamente per il tuo e-commerce → Quali strategie SEO reggono ancora — e quali è il momento di abbandonare → Come rendere i tuoi contenuti visibili anche ai nuovi motori AI → Da dove iniziare per proteggere il traffico organico senza aumentare lo spendingE-commerce Superheroes: Viaggiando tra pionieri e innovatori, le sfide e successi che hanno ridefinito il commercio elettronico

In this episode, Rachel Stirling from Identity Digital joins us to explore how search is changing in the age of AI. We discuss the shift from SEO to AEO and GEO, what marketers can do to make sure AI surfaces their content, and why building trust online matters more than ever.

Wenn das Prompt-Set steht und das Tracking starten kann, kommt der wirklich wichtige Schritt: Die richtigen Kennzahlen zur Erfolgsmessung auswählen und auswerten. Doch wir wissen mittlerweile fast alle, dass Klicks und Traffic nicht mehr Nummer 1 sein sollten. Besonders in KI-Systemen wie ChatGPT oder dem AI Mode brauchen wir andere KPIs zur Messung unseres Erfolges. In dieser Folge sprechen wir über die allerwichtigsten KPIs, die unserer Meinung nach am wichtigsten sind. Dabei zeigen wir dir ganz genau auf, wie wir die Sichtbarkeit messen, welche Kriterien für uns am sinnvollsten sind und was genau wir zur Beurteilung der KI-Sichtbarkeit heranziehen. Diese Insights erwarten dich: ▶️ Was die grundlegendsten Kennzahlen in der KI Performance sind ▶️ Wie sich diese GEO-Kennzahlen vom klassischen SEO unterscheiden ▶️ Welche Ansätze wir beim Monitoring verfolgen ▶️ Warum es keinen Sinn macht, alle KI-Plattformen gleich zu betrachten

  THE SHOW NOTES   Rush is indeed back Intro Birthday I Can't Drive 55 Interesting Fauna      - Animals with Embryonic Diapause Religious Moron of the Week      - Monsignor Stephen Rossetti Margo's Got Money Troubles Tell Me Something Good      - Free Scoops CSICON this weekend, Australia    and NZ next month! Show close .........................   UPCOMING SCHEDULE   CSICON Center for Inquiry 50th Anniversary Conference Geo & SGU: Extravaganza & Live PodcastAwards Dinner & Variety Show Buffalo, New York June 11-14th 2026 csiconference.org  Geo & SGU: Not-A-Con Sydney / NZ Skeptics Conference July 2026 Australian & New Zealand George Hrab solo at MUSIKFESTAugust 6th 58:00 pm Lyrikplatz The George Hraband at MUSIKFESTAugust 9th 5:30–6:30Liederplatz Episode 1000 of The Geologic Podcast Saturday, January 9, 2027 The Icehouse, Bethlehem, PA .........................   SUBSCRIPTION INTERFACE   You can now find our subscription page at GeorgeHrab.com at this link. Many thanks to the sage Evo Terra for his assistance. .........................   Get George's Music Here  https://georgehrab.hearnow.com https://georgehrab.bandcamp.com ................................... SUBSCRIBE! You can sign up at GeorgeHrab.com and become a Geologist or a Geographer. As always, thank you so much for your support! You make the ship go. ................................... Sign up for the mailing list: Write to Geo! Check out Geo's wiki page, thanks to Tim Farley. Have a comment on the show, a Religious Moron tip, or a question for Ask George? Drop George a line and write to Geo's Mom, too!

Did you know that roughly 50% of consumers are now using AI-powered search? And that number is only going up? In this Summer Series episode of the VOpreneur Podcast, voice actor Cody Rock asks the question that every voice actor with a website needs to hear right now: what is the difference between SEO and GEO, and how can voice actors use both to get in front of more buyers? Marc Scott breaks down the shift from search engine optimization to generative engine optimization - what it means, why it matters, and what he's actually doing on his own website right now to take advantage of it. Inside this episode: The key difference between SEO and GEO - and why the shift from keywords to context changes everything about how you build your website Why the top third of every Google search results page is now an AI summary - and what that means for your old SEO strategy How Marc built 50 to 60 new pages on his website using AI - and how Claude Cowork now does it automatically without him ever touching WordPress The "questions your clients ask" strategy - the simplest starting point for any voice actor who wants to show up in AI search Why GEO is a genuine ground-floor opportunity right now - everyone is starting at square one, and the voice actors who move early will have a real advantage How to use AI to analyze your Google Analytics and Search Console data and tell you whether your strategy is actually working Why fresh, contextual content matters more than ever - and what that means for the one-page VO website that most voice actors are still running Whether you're an SEO veteran or you've never thought about search strategy a day in your career, this episode gives you a clear, practical framework for making sure AI recommends you when buyers come looking.

Big T joins Derek, Geo, and Allie (plus an appearance from Ari Shaffir) to talk money, girls, and ball.In This Episode:Championship Season: Derek breaks down his massive softball championship win, the dirty plays that almost cost them the title, and why he's terrified the league is going to strip him of his ring.Allie's New Uniform: Allie Mae shows up to the studio wearing medical scrubs, leading into a wild breakdown of her getting scammed by a Coinstar machine and a legendary confrontation at Wawa.MSG & Politics: The crew reacts to Donald Trump showing up at Madison Square Garden for Game 3 of the Knicks series and breaks down the unexpected cultural reactions to the appearance.Dating & Relationships: Geo and Derek dive into modern dating psychology, exploring why people are subconsciously attracted to partners with zero financial security, and how to spot toxic relationship red flags early.The Ultimate Sitcom Debate: The studio splits down the middle on a classic pop-culture question: Which legendary 90s sitcom reigns supreme—Seinfeld or Martin?ON THE GATE! ENJOY!Original air date: 6/8/26Join the live chat Wednesday nights at 11pm EST. Uncensored versions of the show streamed Monday and Thursday at 2pm EST on GaSDigital.com. Signup with code OTG for the archive of the show and others like Legion of Skanks, In Godfrey We Trust, and Story Warz. FOLLOWGeo PerezInstagram - https://www.instagram.com/geoperez86/Derek DrescherInstagram - https://www.instagram.com/derekdrescher/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Zufall? Keineswegs! Hinter den unterschiedlichen Blatträndern steckt möglicherweise mehr, als wir lange gedacht haben. Erste wissenschaftliche Forschungen zeigen spannende Zusammenhänge zwischen Blattform, Klima und den Überlebensstrategien von Bäumen. In der neuen Folge von „Peter und der Wald“ geht Peter Wohlleben diesem faszinierenden Rätsel auf den Grund. Werbung: Diese Folgen wird ermöglicht von SIMon Mobile Neukunden erhalten bei Eingabe des Gutscheincodes PETER10 auf https://simon.link/peter oder in der App für 6 Monate monatlich 10GB geschenkt. Die Aktion ist bis zum 06.07.2026 gültig. +++ Wir sind ab sofort auch auf CampfireFM. Eine europäische Plattform, auf der wir uns gemeinsam austauschen können. Vollkomen kostenfrei und ab demnächst könnt ihr dort gegen einen kleinen Betrag den Podcast auch werbefrei hören. Schaut doch gerne mal vorbei: https://www.joincampfire.fm/api/download-app +++ Das Video zum Podcast findet ihr auf YouTube: https://www.youtube.com/@PeterundderWaldPodcast +++ Habt ihr Fragen oder Anmerkungen zu den Themen? Schreibt uns gerne eine E-Mail an podcast@wohllebens-waldakademie.de +++ Wenn ihr mehr über den Wald und seine Wunder erfahren wollt, findet ihr in Wohllebens Waldakademie spannende Veranstaltungen & Fortbildungen: https://www.wohllebens-waldakademie.de +++ Unsere allgemeinen Datenschutzrichtlinien findest du unter https://www.wohllebens-waldakademie.de/policies/privacy-policy +++ Wir verarbeiten im Zusammenhang mit dem Angebot unserer Podcasts Daten. Wenn Sie der automatischen Übermittlung der Daten widersprechen wollen, klicken Sie hier: https://datenschutz.ad-alliance.de/podcast.html

Most rental owners are still chasing the top spot on Google. That used to be the whole game. In this episode, Krista Chapman, founder of Path & Compass, breaks down the biggest shift in local search in years, from SEO to AEO and GEO, and what independent rental operators need to do right now to make sure AI recommends their business instead of their competitor's.

In this episode, Iskren Lilov, Global Marketing Manager at Muck Rack, discusses how the company is evolving from a traditional PR tool into an AI-powered communications platform that combines media monitoring and measurement, journalist intelligence, press release distribution, and generative engine optimization (GEO) capabilities. The conversation explores why PR and communications teams are uniquely positioned to lead GEO initiatives, drawing on Muck Rack research showing that most AI-generated citations come from non-paid sources, with earned media playing a dominant role. Iskren introduces Generative Pulse, Muck Rack's GEO monitoring solution, and explains the importance of measuring AI visibility through consistent, prompt-based tracking. He also offers practical advice on communications measurement, including the need to establish frameworks before launching campaigns, focus on business outcomes rather than vanity metrics, and balance AI-powered efficiency with the human relationships that remain at the heart of successful media outreach.   About Muck Rack Muck Rack is the AI communications platform where trusted data, human expertise, and embedded intelligence come together to drive clarity, speed and impact. Thousands of companies turn to Muck Rack to make sense of the media conversation around them and understand how their brand shows up in the news and in AI-generated answers. Muck Rack combines global media monitoring, Generative Engine Optimization (GEO) insights, social listening, trusted media data, AI automation, and analyst advisory to help organizations manage reputation, act quickly, and prove their impact across the PR workflow. Thousands of journalists also use Muck Rack's free tools to showcase their work and analyze the news. Learn more at muckrack.com.   About Iskren Lilov Iskren Lilov is the Global Marketing Manager of Muck Rack – the AI communications platform where trusted data, human expertise, and embedded intelligence come together to drive clarity, speed and impact. He is responsible for overseeing marketing activities across global markets, fostering strategic partnerships and communicating the value of media intelligence. Iskren is the author of the Circular Marketing Model™ that offers a paradigm shift for marketers in the age of AI, replacing the classic understanding of the funnel with a sustainable circular model. As one of the leading young voices in the industry, Iskren is also an author, GEO consultant for major brands, and university-level lecturer in strategic marketing and comms. He leads the AMEC Comms Taskforce and maintains an active role in collaborative initiatives throughout the media intelligence and communication industries. Prior to his current role, Iskren has experience in marketing, PR, and event management in the NGO and cybersecurity sectors. Time Stamps 00:00 Welcome and Guest Intro 02:38 What Muck Rack Does 03:23 Global Reach Beyond US 04:19 PR Role in GEO Era 06:38 Getting PR to Lead GEO 08:45 Generative Pulse and GEO Metrics 11:00 Proving PR Value Without Vanity 13:37 Better Measurement Playbook 17:45 Finding Journalists With AI 19:35 Will AI Replace PR People 21:49 Rapid Fire and Wrap Up   Quotes “”Impressions are not the number of people you've impressed." Very relevant to GEO visibility as well because impressions in isolation tell you nothing.” Iskren Liliv, Global Marketing Manager at Muck Rack.   Follow Eric: Eric Frankel on LinkedIn: linkedin.com/in/iskren-lilov Muck Rack website: https://muckrack.com/ Muck Rack on LinkedIn: https://www.linkedin.com/company/muckrack/   Follow Mike: Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/ Napier website: https://www.napierb2b.com/ Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/   If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the latest in Marketing B2B Tech and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform. Want more? Check out Napier's other podcast - The Marketing Automation Moment: https://podcasts.apple.com/ua/podcast/the-marketing-automation-moment-podcast/id1659211547

Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence.In today's episode, we dive into the “new gold rush” of health marketing: AI search. Joining us is Vincent Grippi, founder and CEO of Grippi Media, a seasoned expert with over sixteen years of experience crafting digital marketing strategies for both startups and Fortune 500 brands. Featured in AdWeek, Business Insider, Fierce Healthcare, and Marketing Dive, Vincent has become a key thinker on the future of marketing, especially as AI rapidly reshapes the landscape of how consumers find and trust information.As AI-driven search tools become more prevalent, marketers face a barrage of new acronyms, shifting priorities, and a swirl of tools promising the next competitive advantage. But is all this hype justified or is confusion clouding marketers' judgment? Sara Payne and Vincent Grippi discuss the challenges, myths, and real strategies for thriving in the world of AI search, uncovering what businesses should and shouldn't be chasing in the age of rapidly evolving algorithms.Key Takeaways:1. SEO Fundamentals Still Rule Ignore the Hype Around New AcronymsDespite the explosion in AI search tools and terminology, Vincent stresses that marketers don't need to throw out their SEO playbooks. Google has clarified that AEO and GEO are myths; strong, traditional SEO remains the foundation for ranking and discoverability in AI search results (03:02, 06:23). Chasing new acronyms or unproven tools is likely to waste time and resources.2. Chasing Hacks and Tool-Based Shortcuts is Risky (and Costly)Vincent warns against “hacks” like AI-generated spam content or gaming platforms like Reddit, which may yield short-term wins but almost always backfire, leading to plummeting rankings or even platform bans (04:09, 04:41). Many popular tools are simply wrappers built on top of existing AI like ChatGPT and charge steep fees without meaningful results. Marketers should be wary of proprietary “visibility” scores or brand metrics that vary wildly between platforms (16:05).3. Discoverability is the New Visibility: Focus on Meaningful PresenceAI search changes how users access information summaries, replacing ten blue links, and click-through rates on web content are falling fast (20:12). Marketers must go beyond surface-level “visibility” to focus on discoverability: mapping high-value, original content to the specific prompts and research needs of their ideal customer profiles. This means prioritizing non-commodity content, such as unique research, proprietary data, case studies, and expert perspectives (08:46, 12:26).4. Thought Leadership and Digital PR Are More Important Than EverAI search doesn't just reward what's published on your site it pulls in podcasts, videos, ratings, reviews, and third-party features. Sara and Vincent emphasize the necessity of digital PR, proactive reputation management, and strategic media placements to build both authority and trust (23:26, 25:26). Genuine originality and credibility whether in written articles, public speaking, or interviews set brands apart in both the algorithm's eyes and consumers' trust.5. Marketers Must Reframe Success Metrics and Build Trust, Not Just TrafficThe AI search landscape demands new thinking around measurement: instead of obsessing over conversions or clicks, marketers should triangulate traditional SEO metrics with AI visibility, share of voice, and brand sentiment. With fewer referrals from search, ultimate success is about influencing perception, discovering new audience touchpoints, and fostering trust by surfacing reliably credible, compelling information where it matters (19:01, 36:07).Thank you for joining us for this conversation on staying grounded and staying ahead amidst the noise of AI search. Be sure to subscribe for more insights, where strong leadership meets marketing excellence.Learn more about Vincent and the work he does at https://www.grippimedia.com/.Mentioned in this episode:Health Marketing Collective is Powered by InprelaThe Health Marketing Collective is powered by Inprela: a communications firm built for health brands determined to lead, not follow. We partner with marketing innovators who aren't just chasing attention—they're building movements. Connect with the audiences shaping the future of care and lead the conversations that move your market. Ready to rise above the noise? Visit inprela.com. Let's create something that moves the market.Inprela Communications

Send us Fan MailIn this solocast, On Top of PR host Jason Mudd explains why earned media now drives visibility in ChatGPT, Gemini, Claude, and AI search.Tune in to learn more! Five things you'll learn from this episode:1. Why earned media is the primary driver of visibility in AI-generated search2. How ChatGPT, Gemini, and Claude determine which brands to recommend3. What the 2% pitch overlap statistic means for PR and marketing teams4. Why media velocity and recency matter more than one big placement5. What to do right now: three actions to strengthen your brand's AI visibility Quotables“Earned media is what AI trusts.” — @jasonmudd9“The right earned media in the right outlets at the right frequency is the primary lever for brand visibility and AI-generated search. Not one of the levers, it's the primary lever.” — @jasonmudd9“The brands that figure this out first are going to own the narrative inside the AI tools their buyers are already using every day.” — @jasonmudd9“99% of links cited by AI come from unpaid media.” — @jasonmudd9If you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.Contact info and resources:Jason Mudd on XJason Mudd on LinkedInMuck Rack: Earned media still drives 84% of AI citationsGartner: Predicts 2026: Top Predictions to Inform 2026 Comms Strategiesratethispodcast.com/ontopofpr Additional Resources:Why earned media is so powerful in the age of AI and GEOWhy AI tools now rely on earned mediaHow earned media gets AI to remember your brandAxia's AIVisibility servicesListen to more episodes of the On Top of PR with Jason Mudd podcastFind out more about Axia Public RelationsIf you like this episode, you're going to love this:The PR playbook for getting recommendedEmbedded AI: The future of PR and communication workflowsHow to stay ahead of AI in communication and marketingRecorded: June 06, 2026 Support the showOn Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands.On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

Step into one of the most dramatic periods in Israel's history with Fr. Geo Tom, C.Ss.R., in this thought-provoking episode of Who's Who in the Bible. Discover the true identity of the 12 Judges—leaders chosen by God to guide, protect, and deliver His people during times of crisis and uncertainty. Far from being courtroom officials, these extraordinary men and women were instruments of divine intervention in a nation struggling to remain faithful.The episode shines a special spotlight on Deborah, the only female judge of Israel, whose wisdom, courage, and unwavering trust in God made her a remarkable leader. Through her inspiring story and the broader narrative of the judges, Fr. Geo reveals powerful lessons about faith, leadership, and God's ability to work through imperfect people.Whether you are exploring the Bible for the first time or seeking a deeper understanding of its message, this enriching reflection offers valuable historical insights and spiritual inspiration. Watch now and uncover how God's grace continues to guide His people through every challenge.

AI search has fundamentally altered buyer behavior, with 47% of go-to-market spending now yielding diminished returns. Liza Adams, AI Advisor and Go-to-Market Strategist at GrowthPath Partners, brings enterprise marketing transformation expertise from leadership roles at Pure Storage, Smartsheet, and major tech companies. The discussion covers her three-layer GEO framework addressing visibility, sentiment, and recommendation optimization, plus strategic approaches for building authentic customer trust through ungated content and community engagement rather than traditional lead generation tactics.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Warum werden Stadtbäume oft so radikal beschnitten? Können Bäume miteinander verwachsen? Was passiert, wenn Raben oder andere Tierarten überhandnehmen? Und weshalb wird die Douglasie trotz aller Diskussionen weiterhin angepflanzt? Außerdem geht es um Borkenkäfer, alte Wälder, Waldbrände, Bonsai-Wurzeln, den Wolf, kurios aus anderen Bäumen wachsende Bäume und die Frage, ob Baumzucker eigentlich süß schmeckt. Eine abwechslungsreiche Reise durch die faszinierende Welt des Waldes – direkt aus euren Fragen. Werbung: Diese Folgen wird ermöglicht von SIMon Mobile Neukunden erhalten bei Eingabe des Gutscheincodes PETER10 auf https://simon.link/peter oder in der App für 6 Monate monatlich 10GB geschenkt. Die Aktion ist bis zum 06.07.2026 gültig. +++ Wir sind ab sofort auch auf CampfireFM. Eine europäische Plattform, auf der wir uns gemeinsam austauschen können. Vollkomen kostenfrei und ab demnächst könnt ihr dort gegen einen kleinen Betrag den Podcast auch werbefrei hören. Schaut doch gerne mal vorbei: https://www.joincampfire.fm/api/download-app +++ Das Video zum Podcast findet ihr auf YouTube: https://www.youtube.com/@PeterundderWaldPodcast +++ Habt ihr Fragen oder Anmerkungen zu den Themen? Schreibt uns gerne eine E-Mail an podcast@wohllebens-waldakademie.de +++ Wenn ihr mehr über den Wald und seine Wunder erfahren wollt, findet ihr in Wohllebens Waldakademie spannende Veranstaltungen & Fortbildungen: https://www.wohllebens-waldakademie.de +++ Unsere allgemeinen Datenschutzrichtlinien findest du unter https://www.wohllebens-waldakademie.de/policies/privacy-policy +++ Wir verarbeiten im Zusammenhang mit dem Angebot unserer Podcasts Daten. Wenn Sie der automatischen Übermittlung der Daten widersprechen wollen, klicken Sie hier: https://datenschutz.ad-alliance.de/podcast.html

"Third-party content drives 85% of brand discovery in LLMs." It's the GEO stat making the rounds on LinkedIn right now, and a lot of marketers are using it to argue that your own site content doesn't matter anymore- that GEO is really about getting mentioned everywhere else.We disagree. And we have client data that contradicts it.In this episode, Devesh and Benji break down where this narrative came from (an Air Ops post citing a Graphite study), where the methodology breaks down, and what we're actually seeing across our clients in Traqer.ai. The short version: big brands like Salesforce and Peloton skew studies like this because they already have category-level brand awareness. For smaller players like Toro TMS and Climb Hire, clients we've worked with where their own content is essentially all we've done, they're pulling strong brand mentions across ChatGPT, Perplexity, AI Overviews, AI Mode, and Gemini. That's not third-party publications doing the work.We also get into:– Why Perplexity, AI Overviews, and AI Mode behave differently than ChatGPT and Gemini (and what visibility numbers look like across each)– The growing evidence that LLMs may decide what to recommend from training data and a loose SERP read first, then find sources to cite after the fact– Why competitive categories (CRM, exercise bikes, content marketing agencies) need a different playbook than less-saturated ones– Why your own site is the only place with enough canvas to spell out the specific use cases, pain points, and customer types that LLMs match against real user conversationsReferenced posts: Invisible Prompts and Topic-Based GEOhttps://www.growandconvert.com/ai/invisible-prompts/https://www.growandconvert.com/ai/topic-based-geo/This is the companion to last week's episode on self-promotional listicles for SEO. Watch that one first if you haven't.Subscribe for new episodes. Newsletter and full written breakdowns: growandconvert.com/newsletter#GEO #AISearch #ContentMarketing

Niarn har fået malet stakit, og Geo bliver afsløret i sine bagtanker med at gå i Birkenstok året rundt. Niarn har også fået malet naboens bil, og Geo synes, at Niarn skal begynde at lave stand up. Niarn har også fået malet sin egen bil, og Geo får adskillige træstamme anbefalinger. Sidst men ikke mindst, så ringer drengene til deres gode ven Rune Klan, for at konfrontere ham med en historie fra hans tv-program, som de ikke har set. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

In dieser Episode spricht Erik Siekmann mit einem der einflussreichsten Pioniere der deutschen Digitalszene: Matthias “Mattes” Schrader. Seit über 20 Jahren prägt Mattes als Gründer von SinnerSchrader, ehemaliger Managing Director von Accenture Song und nun mit seinem neuen Abenteuer OH-SO die Branche. Mattes erklärt, warum wir uns aktuell im „Day One“ des KI-Zeitalters befinden und warum der „Code Crash“ – das Verschwinden des Flaschenhalses in der Softwareentwicklung – die Spielregeln für Agenturen und Konzerne radikal verändert. Wir tauchen tief ein in das Thema Generative Engine Optimization (GEO) und erfahren, wie synthetische Marktforschung via „Radar“ unentdeckte Wachstumspotenziale in globalen Märkten sichtbar macht. Außerdem berichtet Mattes von seinen faszinierenden Eindrücken einer China-Reise, wo „Open-Claw-Installationspartys“ vor den Toren von Tencent die enorme Geschwindigkeit der dortigen Innovation symbolisieren. Über Mattes Schrader: Mattes Schrader ist Gründer und CEO bei OH-SO und gilt als einer der profiliertesten Strategen für digitale Transformation in Europa. In den 90ern gründete er die Digitalagentur SinnerSchrader, führte sie an den Neuen Markt und baute sie zu einem der Marktführer aus, bevor er sie 2017 an Accenture verkaufte. Dort leitete er sechs Jahre lang das Digitalgeschäft in der DACH-Region. Heute widmet er sich mit OH-SO der Renaissance der Digitalagentur im KI-Zeitalter und experimentiert mit seinem Projekt „Synthszr“ an der Spitze der multimodalen Content-Erstellung. Er ist Autor des Buches „The Interplay“ und ein gefragter Vordenker für die Verzahnung von Technologie, Innovation und Marketing. Hier geht es zum Synthszr Podcast & Newsletter von Mattes Schrader: https://www.synthszr.com/de Hier geht es zum Connected Commerce Guide von Front Row: https://www.connected-commerce.com Der Marketing Transformation Podcast wird produziert von TLDR Studios: https://www.tldrstudios.com

El Papa León XIV preside la multitudinaria procesión del Corpus Christi en Madrid, llevando la custodia con devoción desde Cibeles hasta la iglesia de San José. La ceremonia se desarrolla con gran emoción y recogimiento, donde millones de fieles aplauden, lanzan pétalos y expresan su fe, destacando la arraigada tradición cristiana española. A pesar del intenso calor, la asistencia es masiva, superando el millón doscientas mil personas, que se congregan de forma ordenada y pacífica. La seguridad es máxima, con un amplio despliegue de la Policía Nacional, la Guardia Civil y los GEO, complementado por dieciocho mil voluntarios que garantizan el buen desarrollo del evento, la distribución de agua y la atención a los asistentes. El Papa subraya el mensaje de paz y la importancia de las tradiciones españolas, como las alfombras de flores y la rica liturgia, que conmueven a los presentes. Tras la bendición final, el Papa y los Reyes de España abandonan el altar, mientras la multitud se ...

China has ample room to expand the global use of renminbi through trade and commodity settlement, supply chain finance and offshore market development, senior economists said, adding that the process will be gradual and largely hinges on continuing financial market reforms across the globe.经济学家表示，中国在通过贸易和大宗商品结算、供应链金融以及离岸市场发展来扩大人民币全球使用方面拥有充足空间。他们指出，这一过程将是渐进的，并在很大程度上取决于全球金融市场的持续改革。As the existing US dollar-dominated architecture sees an erosion of global trust and buckles under the strains of geopolitical conflict and the weaponization of financial infrastructure by some countries, the internationalization of the renminbi will help make the global monetary system more inclusive and resilient, they said.他们认为，在当前以美元为主导的体系面临全球信任侵蚀，并在地缘政治冲突和部分国家将金融基础设施武器化的压力下举步维艰之际，人民币国际化将有助于构建一个更加包容和更具韧性的全球货币体系。In an exclusive interview with China Daily, Zhu Min, former deputy managing director of the International Monetary Fund, said the trend of renminbi internationalization is “unstoppable”, and the technical pathway is “already mapped out”.国际货币基金组织前副总裁朱民在接受《中国日报》专访时表示，人民币国际化的趋势“不可阻挡”，技术路径“已经铺就”。Zhu pushed back against a long-held assumption that the renminbi could not become a major international currency without full convertibility and a fully liberalized capital account. “We need to correct this old mindset,” he said.朱民反驳了一种长期存在的假设，即人民币在没有实现完全可兑换和资本账户完全自由化的情况下，不可能成为主要的国际货币。“我们需要纠正这种旧的思维定式，”他说。He pointed to the IMF's Special Drawing Rights basket, a collection of five major international currencies that gives the renminbi a 12.48 percent weighting after the dollar and the euro, as proof that such constraints are not necessarily insurmountable.他援引国际货币基金组织特别提款权货币篮子为例，该篮子由五种主要国际货币构成，人民币以12.48%的权重位列美元和欧元之后。他认为，这证明了上述制约因素并非不可逾越。Expanding the use of the renminbi in cross-border trade settlement serves as a viable and crucial pathway toward its further internationalization, experts said.专家表示，扩大人民币在跨境贸易结算中的使用，是其进一步国际化的可行且关键路径。“For a currency to become truly global, settlement is a critical gateway,” said Miao Yanliang, chief strategist at China International Capital Corp. “And in that respect, China‘s trade leverage is growing.”中国国际金融股份有限公司首席策略师缪延亮表示：“一种货币要真正实现国际化，结算是一个关键门户。在这方面，中国的贸易优势正在不断增强。”Miao noted that China is the world's largest trading nation and largest crude oil importer, as well as a dominant consumer of copper, iron ore and soybeans. “That trade position gives China a unique advantage to gradually enhance the convenience and acceptance of renminbi settlement,” he added.他指出，中国是全球最大的贸易国和最大的原油进口国，也是铜、铁矿石和大豆的主要消费国。“这种贸易地位赋予了中国独特的优势，可以逐步提高人民币结算的便利性和接受度，”他补充道。In recent years, geopolitical shifts have accelerated the renminbi‘s adoption, with some commodity sellers increasingly exploring settling trade in renminbi.近年来，地缘政治的变化加速了人民币的使用，一些大宗商品卖家越来越多地探索使用人民币进行贸易结算。The recent disruption of shipping through the Strait of Hormuz has highlighted vulnerabilities in the existing dollar-centric oil trading system, said Shi Kang, chair professor at the PBC School of Finance at Tsinghua University.清华大学国家金融研究院副院长、五道口金融学院讲席教授施康表示，近期霍尔木兹海峡航运受阻事件，凸显了当前以美元为中心的石油交易体系的脆弱性。“In the coming period, we will see more oil trade settlement gradually shift away from the existing dollar-based system,” Shi said.“在未来一段时间，我们将看到更多的石油贸易结算逐渐从现有的美元体系中转移出去，”施康说。Beyond trade settlement, Zhu, the former IMF official, noted that strengthening the renminbi's role as a “financing tool in global supply chains” would also bolster its international standing.除了贸易结算，前国际货币基金组织官员朱民指出，加强人民币作为“全球供应链融资工具”的作用也将提升其国际地位。China accounts for nearly one-third of global manufacturing output, equaling the combined share of the United States, Japan, Germany and South Korea, yet its currency plays only a modest role in international finance, Zhu said, describing this as “a clear mismatch”.朱民表示，中国占全球制造业产出的近三分之一，相当于美国、日本、德国和韩国的总和，但人民币在国际金融中仅扮演着温和的角色，他将此形容为“一个明显的不匹配”。“The US' real economy has weakened, but it still underpins an enormous dollar system，” he said. “Geo-economic shifts inevitably drive changes in finance and beyond.”“美国的实体经济已经疲软，但它仍然支撑着一个庞大的美元体系，”他说。“地缘经济的变化必然推动金融及其他领域的变革。”A stronger renminbi is not only an inevitable choice for China‘s development, but also a necessity for global financial stability, Zhu stressed, saying that the renminbi could be used more extensively within global supply chains to align with China's manufacturing strength.朱民强调，更强势的人民币不仅是中国发展的必然选择，也是全球金融稳定的需要。他表示，人民币可以在全球供应链中更广泛地使用，以与中国制造业的实力相匹配。For a currency to become truly internationally strong, Zhu said, it must not only be usable for cross-border transactions, but also be held as a store of value and eventually repatriated or reinvested, all of which requires deep bond markets, robust derivatives markets and a liquid offshore market.他表示，一种货币要真正成为国际强势货币，不仅必须能用于跨境交易，还必须能作为价值储藏手段被持有，并最终能够回流或再投资，这一切都需要有深度的债券市场、稳健的衍生品市场和流动性充裕的离岸市场。Miao, from China International Capital Corp, suggested that China could increase the supply of offshore renminbi, including expanding the availability of government bonds and high-grade renminbi-denominated bonds, to provide global investors with secure renminbi holdings and to support the domestic economy.中金公司的缪延亮建议，中国可以增加离岸人民币的供给，包括增加政府债券和高等级人民币债券的可获得性，从而为全球投资者提供安全的人民币资产，并支持国内经济。In another development, the Ministry of Finance plans to issue a total of 84 billion yuan ($12.4 billion) of renminbi-denominated sovereign bonds in Hong Kong this year. The first two issues, totaling 29.5 billion yuan, were made in February and April.另一方面，中国财政部计划今年在香港发行总计840亿元人民币（约合124亿美元）的主权债券。其中，前两期共计295亿元人民币的债券已于今年2月和4月发行。The world is facing an urgent need for more diversified safe-haven assets and liquidity, said Shi, from Tsinghua University.清华大学的施康表示，世界迫切需要更多元化的避险资产和流动性。That is a gap that the renminbi, backed by China‘s proactive institutional opening-up, is increasingly positioned to fill, Shi added.他补充说，在中国积极主动的制度型开放支持下，人民币正日益能够填补这一空白。“We do not want to replace the dollar system, nor are we trying to develop a separate system，” Shi said. “China's goal is to address the weak links in the current monetary system, allowing more currencies to participate and thus enhance global financial stability.”“我们不想取代美元体系，也不是要建立一个独立的体系，”施康说。“中国的目标是解决当前货币体系中的薄弱环节，让更多货币参与进来，从而增强全球金融稳定。”Marc Uzan, executive director of the Reinventing Bretton Woods Committee, said that central banks are diversifying reserves, more energy deals are being priced in nondollar currencies, and countries are settling trade in local currencies. However, he acknowledged that the dollar‘s structural advantages remain significant, and “a swift end to dollar hegemony is unlikely”.重塑布雷顿森林体系委员会执行董事马克·乌赞表示，各国央行正在多元化其储备，更多能源交易正以非美元货币定价，各国也在使用本币进行贸易结算。不过，他也承认，美元的结构性优势依然显著，“美元霸权不太可能迅速终结”。He said he expects a multipolar future in which the dollar, euro and renminbi will each play a larger role, alongside regional currencies.他表示，他预计未来将出现一个多极化的格局，美元、欧元和人民币将与区域性货币一道，各自发挥更大的作用。external coercion /ɪkˈstɜːnəl kəʊˈɜːʒən/外部胁迫dominant consumer /ˈdɒmɪnənt kənˈsjuːmə/主要消费国PBC School of Finance, Tsinghua University /piː biː siː/清华大学五道口金融学院financing tool /ˈfaɪnænsɪŋ tuːl/融资工具manufacturing output /ˌmænjʊˈfæktʃərɪŋ ˈaʊtpʊt/制造业产出geo-economic shifts /ˈdʒiːəʊ iːkəˈnɒmɪk ʃɪfts/地缘经济变化store of value /stɔːr əv ˈvæljuː/价值储藏/保值手段Reinventing Bretton Woods Committee /ˌriːɪnˈventɪŋ ˈbretən wʊdz kəˈmɪti/重塑布雷顿森林体系委员会

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Generative Engine Optimization, or more commonly known as AI search, is reshaping app discovery faster than most founders realize.In this episode, we are joined by David Andersen, Co-Founder & CTO of BrandViz.AI and former Google engineer, to explore how Generative Engine Optimization (GEO) is reshaping app visibility across ChatGPT, Gemini, Claude, Perplexity, and more.As more users ask AI tools for recommendations, app makers need to understand how these systems choose which apps and brands to surface.David shares practical strategies app founders can implement immediately to improve visibility across AI-powered search experiences, and how GEO can complement your ASO.David will also share practical strategies app founders can implement immediately, plus real-world examples and a live visibility audit for some apps.You will discover:✅ How ChatGPT, Gemini & Claude recommend apps✅ The future of AI-powered app discovery✅ Practical GEO strategies app makers can implement this week✅ What changes over the next 12–24 months as AI reshapes searchLearn More:Check out: https://www.brandviz.ai/Work with us to grow your apps faster & cheaper:http://www.appmasters.com/You can also watch this video here: https://youtube.com/live/lRbvILrIcG0*********************************************SPONSORSThe app growth playbook is changing fast.AppsFlyer's State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4.Download it free from the link below: https://bit.ly/4uvoHGM*********************************************Yango Ads is offering 20% revenue boost bonus, sign up here: https://yango-ads.com/adnetwork/bonus20?utm_source=yt&utm_medium=social&utm_campaign=bonus. This special offer is valid before June 30th, 2026. Don't miss your chance to monetize your apps smarter!*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

AI in Branding, Part 2: How to Stand Out, Create Content, and Build a Future-Proof Brand Welcome back to Part 2 of our FAQ series! If you missed Part 1 (FAQ #1–#6), be sure to listen first — we covered where branding starts, brand DNA decoding, ROI, and more. In this episode, we tackle FAQ #7–#12. Joanne dives deeper into the most pressing questions about AI in branding and what it truly takes to build an enduring, human-centered brand in the AI Age.

  THE SHOW NOTES  How cool is Madison? Intro Sit Back Relax and Enjoy AI sports? Ask George      - Early TV? from MJK      - SkeptCal? from Bill P. Dr. Damian Handzy's Facts That'll Fuck Y'up      - Newborns, Chewbacca, French Bees,         The Beatles, more… HBB Slau— Skeptical Spectacle Religious Moron of the Week      - Kevin Leal & David Chisholm from Eileen Williams Tell Me Something Good      - Shared Latte Show Close .........................   MENTIONED IN THE SHOW   George on Community Spotlight 2004 Something Good .........................   UPCOMING SCHEDULE   CSICON Center for Inquiry 50th Anniversary Conference Geo & SGU: Extravaganza & Live PodcastAwards Dinner & Variety Show Buffalo, New York June 11-14th 2026 csiconference.org  Geo & SGU: Not-A-Con Sydney / NZ Skeptics Conference July 2026 Australian & New Zealand George Hrab solo at MUSIKFESTAugust 6th 58:00 pm Lyrikplatz The George Hraband at MUSIKFESTAugust 9th 5:30–6:30Liederplatz Episode 1000 of The Geologic Podcast Saturday, January 9, 2027 The Icehouse, Bethlehem, PA .........................   SUBSCRIPTION INTERFACE   You can now find our subscription page at GeorgeHrab.com at this link. Many thanks to the sage Evo Terra for his assistance. .........................   Get George's Music Here  https://georgehrab.hearnow.com https://georgehrab.bandcamp.com ................................... SUBSCRIBE! You can sign up at GeorgeHrab.com and become a Geologist or a Geographer. As always, thank you so much for your support! You make the ship go. ................................... Sign up for the mailing list: Write to Geo! Check out Geo's wiki page, thanks to Tim Farley. Have a comment on the show, a Religious Moron tip, or a question for Ask George? Drop George a line and write to Geo's Mom, too!

Cómo automatizar el SEO y GEO para salir en Google, ChatGPT, Gemini… sin que hagas nada y recibas tráfico mientras duermes1: Escribir artículos en automático. Con ChatGPT y Make.comCon plugin a partir de fuentes RSS como WPAuto Pro en InteligenciaArtificialHoy.comSubstack automatizado con Make.2: YouTube automatizado y que se publique en blog automáticamente3: Links automatizados.Mejor enlaces internos que se pueden automatizar con plugins.
Enlaces en pie entre tus proyectos relacionados.4: Acceso agente de IA que te ajuste web, productos…Salir en buscador de Instagram, TikTok, Amazon, YouTube…5: Automatizar RRSS con Metricool, Make…6: Podcasts automatizados con Make, N8N, Zapier…7: Automatizar análisis con Semrush, Ahrefs, https://analizador.top8: Automatizar recepción y análisis de informesConviértete en un supporter de este podcast: https://www.spreaker.com/podcast/seo-para-google--1693061/support.Newsletter Marketing Radical: https://marketingradical.substack.com/welcomeNewsletter Negocios con IA: https://negociosconia.substack.com/welcomeMis Libros: https://borjagiron.com/librosSysteme Gratis: https://borjagiron.com/systemeSysteme 30% dto: https://borjagiron.com/systeme30Manychat Gratis: https://borjagiron.com/manychatMetricool 30 días Gratis Plan Premium (Usa cupón BORJA30): https://borjagiron.com/metricoolNoticias Redes Sociales: https://redessocialeshoy.comNoticias IA: https://inteligenciaartificialhoy.comClub: https://triunfers.com

Here are 12 FAQs (frequently asked questions) about the process of brand building and brand marketing by 10 Plus Brand, Inc. Part 1 of 2 answers the first six questions listed below. In Part 2, the last six. To watch Pt 1 as a video To read the FAQs Please contact us for a customized assessment tailored to your unique situation, whether it is a company brand, a leadership personal brand, or a professional brand.  We at 10 Plus Brand have a proprietary process for brand DNA decoding, the foundation upon which content strategy, content creation, video production, website and social media marketing with AEO, GEO, SEO, and SOM are delivered. 1). Where and how to start? 2). Do You Use AI? What can you do that AI cannot? 3). Do you specialize in business branding or personal branding? or Both? 4). What are the measurable outcomes in terms of ROI? 5). How long does brand DNA decoding take? 6). Why is decoding brand DNA necessary? Will it lead to better quality deliverables? Will it lead to cost savings later? In Pt. 2, we will continue with the remaining 6 frequently asked questions and answers: 7). How do you combine human intelligence with AI in brand building? What makes a brand stand out in the AI Age? 8). If my budget does not allow me to go the "whole 10+ yards” of branding, what are the low hanging fruits to start with? 9). How frequently do I need to produce content in order to be recognized by AI and my target audience? 10). How do I generate original, unique content that is different from AI generated slop? Do I need to share all my “secret sauce”? 11). What are the most common misconceptions about becoming a brand? 12). Is brand building for the top players only? - Watch Pt. 2 as a 9-min video - Listen to Pt. 2 as a podcast - Subscribe to our free newsletter, for more thought leadership on AI, branding, executive influence, and the future of customer experience. About Joanne Z. Tan Joanne Z. Tan is a global brand strategist, thought leadership coach, and founder of 10 Plus Brand, Inc. and AIXD.world. She helps founders, CEOs, executives, and organizations build influential, future-ready brands through strategic positioning, AI Experience Design, and authentic storytelling. © Joanne Z. Tan, 2026. All rights reserved.    

#361 | In this episode, Matt Carnevale, Head of Community at Exit Five talks with three marketers doing impactful work in AEO. AI search is changing how buyers find products, and most B2B teams are still figuring out where to start. In this session, each marketer shares what's working and wins they've experienced — from earned media and technical audits to homepage fixes and tracking AI visibility. Whether you call it AEO, GEO, LLMO, or EIEIO – this one's for you. This session features guests Matt Dzugan, VP of Data Intelligence at Muckrack, Brett Bernath, Director of Product at Webflow, and Jess Joyce, Founder of Inbound Scope – an SEO and AI Search consultancy.Timestamps(00:00) - - - Why 80% of CMOs say AEO is a top priority — and most don't know where to start (02:48) - - - How Muckrack used original research to get cited in ChatGPT before their product launch (02:50) - - - Why top-of-funnel content is getting eaten by AI — and where to focus instead (02:53) - - - Quick win #3: authority — how to show up in Reddit and third-party platforms (02:56) - - - The sleeper tip: Bing Webmaster Tools is already giving you first-party AI data (03:07) - - - How to handle competitor comparison content without verifiable claims falling flat (03:23) - - - The four-bucket AEO maturity model: content, technical, authority, measurement (03:24) - - - Why your homepage is your worst-performing page for AI discoverability (03:27) - - - Quick win #1: technical hygiene — schema, meta descriptions, and structured data (03:28) - - - How to identify which journalists get cited most by AI in your niche (03:29) - - - Quick win #2: are you actually answering what your customers are asking? (03:34) - - - Why 1 in 3 B2B SaaS sites have technical blockers killing AI discoverability (03:36) - - - Why original research is the single best content type for earning AI citations Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Optimizely - A no-code AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Learn how to deploy agents on your marketing team at Agents in the Mix. Learn more at optimizely.com/exitfive. Vector - A contact-level ads platform that lets you build audiences from actual people on your site, clicking your ads, and checking out your competitors. Learn more at vector.co, and get their new MCP server by clicking here. Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.Join us in Stowe, Vermont for Drive 2026 - three days away from your desk to learn what's working in B2B marketing from the people who are actually doing it. Grab your ticket at exitfive.com/drive.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Wie gießt man Bäume eigentlich richtig? In dieser Kurzfolge macht Peter den Praxistest und zeigt anschaulich, wie viel Wasser tatsächlich im Boden ankommt – und wie viel oft einfach verloren geht. Außerdem erfahrt ihr, warum Wurzeln Wasser „hören“ können und welche spannende Rolle dieses Phänomen für das richtige Gießverhalten spielt. Eine kompakte Folge mit überraschenden Erkenntnissen für alle, die ihren Bäumen wirklich etwas Gutes tun wollen. Werbung: Diese Folgen wird ermöglicht von SIMon Mobile Neukunden erhalten bei Eingabe des Gutscheincodes PETER10 auf https://simon.link/peter oder in der App für 6 Monate monatlich 10GB geschenkt. Die Aktion ist bis zum 06.07.2026 gültig. +++ Wir sind ab sofort auch auf CampfireFM. Eine europäische Plattform, auf der wir uns gemeinsam austauschen können. Vollkomen kostenfrei und ab demnächst könnt ihr dort gegen einen kleinen Betrag den Podcast auch werbefrei hören. Schaut doch gerne mal vorbei: https://www.joincampfire.fm/api/download-app +++ Das Video zum Podcast findet ihr auf YouTube: https://www.youtube.com/@PeterundderWaldPodcast +++ Habt ihr Fragen oder Anmerkungen zu den Themen? Schreibt uns gerne eine E-Mail an podcast@wohllebens-waldakademie.de +++ Wenn ihr mehr über den Wald und seine Wunder erfahren wollt, findet ihr in Wohllebens Waldakademie spannende Veranstaltungen & Fortbildungen: https://www.wohllebens-waldakademie.de +++ Unsere allgemeinen Datenschutzrichtlinien findest du unter https://www.wohllebens-waldakademie.de/policies/privacy-policy +++ Wir verarbeiten im Zusammenhang mit dem Angebot unserer Podcasts Daten. Wenn Sie der automatischen Übermittlung der Daten widersprechen wollen, klicken Sie hier: https://datenschutz.ad-alliance.de/podcast.html

Today's Headlines: The Department of Agriculture is dealing with a bedbug infestation in the offices of the agency responsible for containing invasive pests. Yes, you read that right. Todd Blanche confirmed to Congress — not under oath, refusing to put it in writing — that the DOJ is dropping the Traitor Fund, while clarifying that the part protecting Trump and his family from IRS audits remains in effect, which was clearly the point all along, and a federal judge revived Trump's IRS lawsuit to investigate whether the whole arrangement was "premised on deception." The Trump administration hired a convicted January 6th rioter — 19 when he stormed the Capitol — to work in the Defense Department's irregular warfare and counterterrorism section, one of the most sensitive portfolios in the government, and named Bill Pulte — a family friend with zero government experience whose father is in the Epstein files — as acting director of national intelligence, using "acting" specifically to skip Senate confirmation. New Jersey's attorney general sued GEO Group, the private contractor operating Delaney Hall detention center, over inhumane conditions and demanding health inspections — GEO holds a $1 billion ICE contract. The Kushner family is planning a $1.4 billion luxury hotel complex off the Albanian coast, which the prime minister loves and locals are actively protesting. And finally, Democratic congressman Jimmy Gomez — chairman of Congress's "Dad Caucus" — admitted to cheating on his wife after the New York Post outed him, he denied it, and CNN reported the House Ethics Committee is already investigating him for sexual misconduct, completing a full humiliation arc in under 48 hours. Resources/Articles mentioned: Not Us: The Federal Government's Insect-Defense Agency Is Infested With Bed Bugs NBC News: Todd Blanche says DOJ ‘not moving forward' with ‘anti-weaponization' fund NYT: Order Shielding Trump Family From I.R.S. Audits Will Remain, Blanche Says WaPo: Pentagon hires convicted Jan. 6 rioter for sensitive counterterrorism job The Guardian: ‘Americans will be less safe': alarm as Trump picks loyalist as intelligence chief | Trump administration The Guardian: New Jersey sues Geo Group, private operator of Delaney Hall ICE facility NYT: Protests Grow in Albania Over Kushner-Linked Project CNN: Exclusive: House Ethics Committee investigating Rep. Jimmy Gomez over sexual misconduct allegations, sources say Subscribe to the Betches News Room and join the Morning Announcements group chat. Go to: betchesnews.substack.com Morning Announcements is produced by Sami Sage and edited by Grace Hernandez-Johnson Learn more about your ad choices. Visit megaphone.fm/adchoices

This Week In Startups is made possible by:Northwest Registered Agent - NorthwestRegistereAagent.com/TWISTEvery - Every.ioSentry - Sentry.io/TWISTToday's show:Want to get to space? Several launch companies can help you. SpaceX, Rocket Lab, the Russians, the list goes on. But what about once you make it upstairs, then what? Impulse Space CEO and CTO Tom Mueller is building the next stage of our orbital economy. With its Mira and Helios spacecraft, we'll soon be able to take mass from lower orbits to higher orbits, or even to the Moon, with ease.Meanwhile, venture capitalists are enamored with the idea of humanoid robots — robots share our shape, our work environment, and even our tools. But startups like Dusty Robotics are taking a different tack; instead of building human-shaped robots, Dusty has built a small, wheeled 'bot that can mark out building sites quickly and accurately. And it's doing more revenue than all humanoid robotics companies combined, I reckon. Dusty's CEO, Dr. Tessa Lau, joins Alex to go deep on purpose-built robots in today's build-crazy market.Timestamps:0:00 Blue Origin, and why fixing things in orbit is hard2:19 What Mira is and what it does4:35 Why was the commercial demand for Mira softer than expected5:20 Space Force demand and the GEO-capable Mira7:08 Helios: a "rocket on top of a rocket."10:10 Sentry - Your team should be focused on shipping features — not chasing down bugs. New users can get $240 in free credits when they go to https://sentry.io/twist and use the code TWIST11:35 How Helios beats Falcon Heavy on price ($25M)13:35 Reusability, in-orbit refueling, and propellant depots15:38 Landers, the Moon base, and "Mega Helios."18:52 NSSL and the politics of flying government payloads20:16 Every.io - For all of your incorporation, banking, payroll, benefits, accounting, taxes or other back-office administration needs, visit https://every.io20:51 Why the Moon matters: megastructures and data centers in space25:09 The space talent market and the SpaceX "mafia."30:16 Northwest Registered Agent: Get more when you start your business with Northwest. In 10 clicks and 10 minutes, you can form your company and walk away with a real business identity — Learn more at https://northwestregisteredagent.com/twistSubscribe to the TWiST500 newsletter: https://ticker.thisweekinstartups.comCheck out the TWIST500: https://www.twist500.comSubscribe to This Week in Startups on Apple: https://rb.gy/v19fcpFollow Lon:X: https://x.com/lonsFollow Alex:X: https://x.com/alexLinkedIn: ⁠https://www.linkedin.com/in/alexwilhelmFollow Jason:X: https://twitter.com/JasonLinkedIn: https://www.linkedin.com/in/jasoncalacanisThank you to our partners:Check out all our partner offers: https://partners.launch.co/Great TWIST interviews: Will Guidara, Eoghan McCabe, Steve Huffman, Brian Chesky, Bob Moesta, Aaron Levie, Sophia Amoruso, Reid Hoffman, Frank Slootman, Billy McFarlandCheck out Jason's suite of newsletters: https://substack.com/@calacanisFollow TWiST:Twitter: https://twitter.com/TWiStartupsYouTube: https://www.youtube.com/thisweekinInstagram: https://www.instagram.com/thisweekinstartupsTikTok: https://www.tiktok.com/@thisweekinstartupsSubstack: https://twistartups.substack.com

Visit https://grace.edu/landing-page/YGC, fill out the form, and they'll send you a starter box of Grace merch and info, including a gift for the youth pastor.This week, Sam is joined by Buddy and Geo for stories that somehow keep getting weirder. A youth pastor spends an entire night guarding a cabin only for one student to sneak out the second he leaves, a game of hide-and-seek at camp turns into a full-blown search operation, a church festival costume goes horribly wrong, and a student's shocking confession years later completely changes a story everyone thought they knew. Plus, a worship service comes to a screeching halt, a youth leader accidentally gets the police involved, and one winter retreat prank explains why certain rules have to exist in the first place. If you've ever wondered how youth ministry stories keep topping themselves, this episode is a pretty good example.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Google's latest AI Search updates may represent the biggest shift in online visibility since local search.In this episode of The Growth Minded Accountant, Lee Reams II and Rebekah Barton break down what Google's AI Search evolution means for tax and accounting firms — and why the future of visibility is moving from rankings to recommendations.They discuss Generative Engine Optimization, or GEO, why generic websites and template-style content may become less effective, how reviews and authority signals help Google understand your expertise, and why firms need a clear narrative to stand out in an AI-powered search world.The big question is no longer just, “How do I rank?”It is: “Will Google recommend my firm?”If your firm wants to stay visible, trusted, and future-ready, this episode is a must-listen.In this episode, you'll learn:What Google's AI Search updates mean for accounting firm visibilityWhy AI Search is changing traditional SEOWhat GEO means and why it mattersWhy specialization and clarity are becoming more importantHow reviews, TaxBuzz, content, and consistent positioning strengthen your digital reputationWhat firms should focus on over the next 90 daysCookie Cutter Is Dead. Narrative Wins.Want to see where your firm stands today?Get your free Future-Ready Firm Blueprint here:https://www.countingworkspro.com/free-firm-growth-breakdown

Google has made a couple of big announcements recently, and they could impact your small business SEO strategy. Let's chat about what's happening, what they're changing, and what they're saying you need to do to remain visible online. First up, Google released its first official guidance on AI optimization. They've also said you don't need to say AEO or GEO; in their eyes, it's all just SEO. You can read their official guidance here - https://developers.google.com/search/docs/fundamentals/ai-optimization-guideSecond, they're changing the search experience, and most queries will be answered by AI, not via a list of links on the search results page like we're used to. Finally, what does this mean for your small business? It means you need to make sure you're doing SEO, you've adjusted your content strategy to focus on what they call non-commodity content, and you're following SEO best practices to keep your business visible in this new online search experience. If you're already in Simple SEO Content or working with me 1:1, you're fine, everything we're doing is correct and is in alignment with the new guidance. If you're still trying to do this on your own, now is the time to start working together. Join me in Simple SEO Content or work with me one-on-one, and I'll guide you through what you need to do to remain visible so you can generate leads and make money.  Support the showRegister now for the free SEO class - https://www.etchedmarketing.com/registration-seo-class  My free resources are here- https://www.etchedmarketing.com/freebies  Want to work with me 1:1? https://www.etchedmarketing.com/marketing-consulting   Join me in Simple SEO Content -https://www.etchedmarketing.com/yes Join Simple Podcast SEO and learn how to grow your show quickly and easily in the self-study podcast SEO program. - https://www.etchedmarketing.com/enroll My favorite marketing tools (affiliate links) Podcast recording and editing - DescriptPodcast hosting - BuzzsproutEmail Marketing - Active CampaignMarketing Website Analytics - Clicky SEO Tool - Ubersuggest     Do you have a question you'd like me to answer on the podcast? Ask it here -  https://forms.gle/Fbrqpmss6gxUnaMj7

Megan chats with Casey Markee about the massive shifts happening in SEO, AI search, semantic content, and what food bloggers must do now to stay visible and profitable. Casey Markee is the owner of internet consultancy Media Wyse. An SEO for over 25 years, he has been working exclusively with food and lifestyle bloggers since 2015. During that time, he's worked with thousands of bloggers across every recipe niche imaginable. He likes long walks to the refrigerator and back and believes bacon and candy corn are gourmet foods. SEO is changing faster than most food bloggers realize. In this episode, Casey breaks down why Google has shifted from keywords to intent, how AI is changing search behavior, and which outdated SEO practices are quietly hurting rankings. He also shares practical strategies for improving recipe content, increasing visibility in AI search, and building a site that can compete long-term in a rapidly evolving landscape. Key Topics Discussed: - Google now prioritizes intent and semantic relevance over exact match keywords. - AI summaries and AI buttons can increase visibility and referral traffic. - Thin and outdated content weakens the overall strength of your site. - Readability matters more than optimization scores from SEO tools. - Internal linking strategy directly impacts rankings and topical authority. - Popups consistently hurt crawl quality and search performance. Resources Google "What is Semantic Search" AI buttons: Smart UX play, risky GEO tactic, or both? Blogging, AI, and the SEO road ahead: Why clarity now decides who survives Google's Guidance on Performing Well in AI Search Google's NEW Guide on AI Search (including Myths) Most recent "Search Quality Rater Guidelines" Ryan Jones SerpRecon Tool (offers a 7-day trial) Feast AI Buttons Hubbub Action Buttons How to Audit your Robots.txt File to NOT block AI Book an Audit with Casey Guest Details Connect with Media Wyse Website | Instagram

What is actually happening to the media relations tools publicists rely on daily? In this episode of the PR Pace podcast, host Annie Scranton sits down with Brett Farmiloe, founder and CEO of Featured, to discuss the major shifts happening at the intersection of PR, artificial intelligence, and brand visibility.Brett shares the exclusive backstory behind his acquisition and relaunch of Help a Reporter Out (HARO) and Connectively, revealing his vision for preserving the nostalgia and product-market fit of the traditional three-times-a-day email newsletter while scaling a unified platform.Annie and Brett dive deep into the reality of AI-generated pitching, how journalists really feel about AI in their inboxes, and how PR professionals can navigate the shift from traditional SEO to GEO (Generative Engine Optimization). Learn how authoritative press releases and earned media mentions are becoming the ultimate "secret weapons" for training Large Language Models (LLMs) and securing AI visibility for your clients.Here's what we're talking about:The HARO Timeline: What happened to Help a Reporter Out and Connectively, and what their return looks like today.AI vs. Human Pitching: How 35% of journalists are actively opting out of 100% AI-generated pitches, and why a "human in the loop" is essential.The Evolution of Featured: How Featured is building the first true AI "co-pilot for PR" to solve inbox overload and unify journalist requests, podcasts, and speaking opportunities.GEO Strategy & AI Visibility: Direct tactics for landing your brand on the "new front page of the internet"—from authoritative news wires to GEO audits.Connect with the Guest:Visit Featured: Featured.com Visit Connectively: Connectively.us 

Ross Hudgens sits down with Eli Schwartz, author of Product-Led SEO and former VP of SEO at SurveyMonkey, for a wide-ranging conversation on the real state of SEO in 2026.   They break down Google's new AI search guidance (spoiler: it's basically just SEO), why there's a massive mismatch between what companies want from SEO teams and what they're getting, and why Eli thinks the SEO career path is broken but the demand for real SEO has never been higher.   They also get into which industries are best positioned for the LLM era, why technical SEO is actually becoming more valuable, and why Eli thinks SEOs should start thinking of themselves as product managers.   Chapter Markers 00:00:10 – Google's new AI search guidance 00:07:26 – Manipulation isn't a strategy 00:12:22 – The SEO career mismatch 00:17:50 – Why SEO teams can't show their value 00:25:26 – New entrants and dying conferences 00:36:17 – The skills SEOs need now 00:43:35 – Why the best SEOs build things 00:57:45 – Which industries win in the LLM era   Show Links Google's GEO advice: https://developers.google.com/search/docs/fundamentals/ai-optimization-guide   Eli on LinkedIn: https://www.linkedin.com/in/schwartze/   Subscribe for weekly episodes: https://bit.ly/3dBM61f   Listen on Apple: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174   Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM   Follow Ross on X: https://twitter.com/rosshudgens   Follow Siege Media on X: https://twitter.com/siegemedia Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

Alan Rambam is a Forward-Deployed AI Search Architect, which means he's focused on developing digital infrastructure that solves real-world problems. He specializes in how AI systems are reshaping discovery, trust, and decision-making. He has over two decades of experience leading enterprise digital transformation, including the past seven years helping Ford develop its large-scale AI search ecosystem. Alan's even worked for the FBI, where he helped develop a proprietary Social Intelligence Engine to decode “gang chatter” on social media and built a real-time Pattern Detection Dashboard. The FBI's first social-mediated threat detection tool, which enabled actionable field interventions.Today, Alan focuses on the structural shift from search results to AI synthesis. His work centers on Generative Engine Optimization (GEO), the emerging discipline that trains AI Assistants and shapes how humans and institutions are recognized, compared, and understood within AI-mediated environments, such as search. And he's here to discuss his book, Maintaining Visibility: A Survival Guide for GEO in the AI-Driven Search Era.Phone #: 9174469968Linked In: www.linkedin.com/in/alanrambamConnect and tag me at:https://www.instagram.com/realangelabradford/You can subscribe to my YouTube Channel herehttps://www.youtube.com/channel/UCDU9L55higX03TQgq1IT_qQFeel free to leave a review on all major platforms to help get the word out and change more lives!

We talk through what “AI visibility” really means and why marketers are racing ahead of the data, even as consumer behavior shifts toward AI search and AI assistants. We connect SEO fundamentals to GEO and agentic commerce so you can take practical steps instead of getting stuck in paralysis. • AI visibility tools and why the industry lacks a baseline standard • How context and personalization change AI search results • Why LLM analytics is immature and often modelled on simulations • The importance of data hygiene when AI tools disagree • How AI assistants compress the customer journey into one surface • Google AI Mode, AI Overviews, and why SEO still matters • Agentic commerce and what it means when AI buys for people • Simple starting steps like tracking, schema, and product feed readiness • Avoiding low-value AI-generated content and focusing on usefulness Guest Contact Information: Linkedin: linkedin.com/in/andrewmhigginsWebsite: parsnipp.comMore from EWR Digital and Matthew:Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon PodcastFree SEO Consultation: www.ewrdigital.com/discovery-callWith over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. Now, host Matthew Bertram — creator of the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you'll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. Find more episodes here: youtube.com/@BestSEOPodcastbestseopodcast.combestseopodcast.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastConnect With Matthew Bertram: Website: www.matthewbertram.comInstagram: @matt_bertram_liveLinkedIn: @mattbertramlivePowered by: ewrdigital.comSupport the show

Can AI help you understand your PSA, improve prostate cancer detection, and help doctors make better decisions?In this episode, Dr. Geo sits down with Dr. Jennifer Miles-Thomas, urologist, healthcare executive, Treasurer of the American Urological Association, and Vice Chair of Integration and Innovation at Northwestern Medicine to break down how AI is changing prostate care.We cover ChatGPT, PSA interpretation, privacy concerns, prostate MRI, digital pathology, ambient AI, and the future of prostate cancer diagnosis.Can AI explain an elevated PSA? Which tools are best? Is your medical data private? And how are physicians using AI to improve care while keeping human judgment at the center?Dr. Miles-Thomas explains how tools like ChatGPT, Perplexity, Claude, Gemini, and Grok can help men ask smarter questions, better understand risk, and prepare for doctor visits—but why AI should never replace medical expertise.TIMESTAMPS06:00 — Can AI Help You Understand Your PSA?08:00 — Privacy & AI Health Searches10:00 — Best AI Tools for Medical Questions13:00 — AI for Doctors & Smarter Decisions14:00 — Ambient AI & The Future of Doctor Visits21:00 — AI, MRI & Prostate Cancer Detection26:00 — The Biggest Risks of AI in MedicineKEY TAKEAWAYS• AI can help explain an elevated PSA—but context matters• Better prompts lead to better answers• Use AI to ask smarter questions, not self-diagnose• AI may improve MRI, pathology, and cancer detection• Human oversight still mattersAI is changing prostate care fast but what does it actually mean for you? Dr. Jennifer Miles-Thomas breaks it all down. Let's get into it.___________________________________

Crossing the Afghanistan border in disguise at night was once just part of the job

Headlines for May 29, 2026; “Subversion of Law and Order”: ICE Violence Escalates at Newark’s GEO-Run Jail, Delaney Hall; Meet Nadia Milleron: Jury Awards Family $50M for Daughter’s Death in Boeing Crash; “It’s About People Feeding Their Families”: Indigenous-Led Anti-Austerity Protests Rock Bolivia

Headlines for May 29, 2026; “Subversion of Law and Order”: ICE Violence Escalates at Newark’s GEO-Run Jail, Delaney Hall; Meet Nadia Milleron: Jury Awards Family $50M for Daughter’s Death in Boeing Crash; “It’s About People Feeding Their Families”: Indigenous-Led Anti-Austerity Protests Rock Bolivia

  THE SHOW NOTES  Farewell, Mr. Colbert Intro 48 degrees and unsurprisingly fun Rupert McClannahan's Indestructible Bastards      - Timothy Friede Martin Short documentary— Martin: Life is Short The History Chunk      - May 28th Religious Moron of the Week      - Bishop Hilarion Ask George      - Suit Pants? from Ted J. Tell Me Something Good      - 108th Birthday Wisconsin with the SGU Show Close .........................   MENTIONED IN THE SHOW   Something Good .........................   UPCOMING SCHEDULE   Geo & SGU: Extravaganza & Private Show Madison, Wisconsin Saturday, May 30, 2026 TICKETS CSICON Center for Inquiry 50th Anniversary Conference Geo & SGU: Extravaganza & Live PodcastAwards Dinner & Variety Show Buffalo, New York June 11-14th 2026 csiconference.org  Geo & SGU: Not-A-Con Sydney / NZ Skeptics Conference July 2026 Australian & New Zealand George Hrab solo at MUSIKFESTAugust 6th 58:00 pm Lyrikplatz The George Hraband at MUSIKFESTAugust 9th 5:30–6:30Liederplatz Episode 1000 of The Geologic Podcast Saturday, January 9, 2027 The Icehouse Bethlehem, PA .........................   SUBSCRIPTION INTERFACE   You can now find our subscription page at GeorgeHrab.com at this link. Many thanks to the sage Evo Terra for his assistance. .........................   Get George's Music Here  https://georgehrab.hearnow.com https://georgehrab.bandcamp.com ................................... SUBSCRIBE! You can sign up at GeorgeHrab.com and become a Geologist or a Geographer. As always, thank you so much for your support! You make the ship go. ................................... Sign up for the mailing list: Write to Geo! Check out Geo's wiki page, thanks to Tim Farley. Have a comment on the show, a Religious Moron tip, or a question for Ask George? Drop George a line and write to Geo's Mom, too!

How is AI transforming accessibility for indie authors — and why should you care even if you consider yourself able-bodied? What happens when the tools designed to help people with disabilities end up making everyone's creative business better? Jeff Adams, accessibility expert and romance author, explores how AI is opening doors that were previously closed. In the intro, Spotify Audiobook Innovations; The Economics of Convention Life [The Indy Author]; Friction in your Author Business [Self-Publishing with ALLi]. Today's show is sponsored by Draft2Digital, self-publishing with support, where you can get free formatting, free distribution to multiple stores, and a host of other benefits. Just go to www.draft2digital.com to get started. This show is also supported by my Patrons. Join my Community at Patreon.com/thecreativepenn Jeff Adams is the author of YA thrillers and gay romance, and the co-author of Content for Everyone, a practical guide for creative entrepreneurs to produce accessible and usable web content. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below. Show Notes How ending a long-running podcast made space for more writing — and how to know when it's time to let go of a good thing What accessibility really means for indie authors and why your digital content might be excluding part of your audience How AI agents like Claude Cowork are removing physical and cognitive barriers for authors with disabilities, chronic pain, or limited energy The culture of shame around AI use in the writing community and why blanket anti-AI statements can be ableist Practical tools including NotebookLM, ElevenReader, and ChatGPT for marketing copy, metadata management, and multimodal research Exciting futures in personalised reading, real-time translation, and AI browser agents that could change how everyone interacts online You can find Jeff at JeffAdamsWrites.com. Jeff also now has a SubStack at contentforeveryone.substack.com Transcript of the interview with Jeff Adams Jo: Jeff Adams is the author of YA thrillers and gay romance, and the co-author of Content for Everyone, a practical guide for creative entrepreneurs to produce accessible and usable web content. Welcome back to the show, Jeff. Jeff: Thanks so much, Jo. It's good to be back. Jo: It is. You were last on the show in March 2023, so over three years ago now. Give us a bit of an update on your writing and publishing business and what it looks like at the moment. Jeff: Sure. I think the biggest thing that happened is that my husband Will, who is also a writer, we ended the Big Gay Fiction Podcast at the end of 2024, after 470-something episodes. It was basically time to do that. So we both focused on writing from that point. In 2025 we had some of our biggest successes in getting writing out into the world. I refound my groove—my difficulty in writing went away finally. We talked a little bit about that back in 2023 too. Will started a new pen name and started producing again, and it was really good to be able to move in that direction. Jo: Was this the hockey romance that really hit at the right time? Jeff: You know, I wish I could have capitalised more on Heated Rivalry when it came out, but I did get hockey books out, and I think I did get to ride that wave a little bit there too. Jo: Yes, and if people don't know about that, that was a super popular streaming series. Was that based on a book? Jeff: It was, yes. Rachel Reid was the author of that book and that series that then Jacob Tierney optioned and made into what fairly turned into a global phenomenon at the end of 2025. Jo: Yes, absolutely. Although I particularly liked Red, White and Royal Blue. That was the one I liked. Not so much into hockey. But anyway, I just wanted to ask you about the Big Gay Fiction Podcast. As you say, you did hundreds of episodes over many years. You and I met over podcasting. You've had lots of connections with people. You ended it, and I know you struggled with ending it, but it sounds like it went really well for you. So maybe you could talk a bit about— How do you know when it's time to end something—a good thing rather than something bad? Does that make more space for writing, essentially? Jeff: It absolutely did make more space for writing for both of us, in particular for me because I have a day job. I balance everything on the creative side with the day job. Will and I had been talking about it for over a year. It just was like, it's really time. After nine years, getting to that 470 mark, we thought about trying to get to 10 years and we thought about, if not 10, then getting to 500 and ending on a milestone. As we looked at everything in our creative business, it was like, this is fun, we enjoy it, but we're not getting as much out of it as we might be if we were actually also writing books, which we also really want to do. It became a time thing and what was the best use of the time. We absolutely miss it occasionally. The whole Heated Rivalry thing, I would've loved to have had episodes to talk about that on, but in the long run, it was worth it. Jo: I mean, one of the things with a podcast, particularly around fiction, was that it was a marketing angle for your fiction. This show is a marketing angle mainly for my nonfiction. So what did you replace the podcast with, in terms of book marketing? Jeff: It was really stepped-up email marketing. I'd always had a list. Will started a list, of course, as he started his new pen name. So it was really turning on that, focusing on that, getting some email marketing with a Bargain Booksy and a Fussy Librarian and a BookBub occasionally to do that work. To be honest, even though we covered things in our genre that if you like what we're talking about, you should like our books, there was never as much of a connection there as you'd want there to be. Even from that book marketing angle, these other things that we can do, it's also a better spend of the money to get those types of promos than it was to continue running the show. Jo: Yes, that is interesting. I mean, obviously I think about podcasting a lot since I have this one, and I put Books and Travel on a hiatus and that was meant to help my fiction and definitely didn't help my fiction sales. But I want to bring it back again because I love doing it. Do you have this hankering sometimes? Do you think you'd ever do the podcast again? Because you are also quite into all the technical stuff and all that. Jeff: It's possible. I've toyed with the idea of doing a short accessibility podcast geared towards creatives, tilting to the same audience that Content for Everyone does. Then I come back and look at the time—is my time better served writing new fiction or perhaps starting a Substack, which I also toy with the idea of, for accessibility stuff? So it bounces around in my head to do another show, but I haven't really decided to jump on that yet. Jo: Yes, and I think that waiting is really good. As you say, you quit a big thing and you don't have to rush to fill it again. I love that you guys are writing more books. So I wanted us to talk about that up front because I know people who listen to this show—I encourage people to start podcasts if you want to, but equally it can take a lot of time. So that's fantastic. Now, you mentioned accessibility, and I feel like the word can be quite difficult for people. So let's just start with a definition. What is accessibility? Why do you care and why should we care? Jeff: So accessibility is really about making sure that whatever the thing is, whether it's something out in the physical world or in the online world, that everybody has access to it. Access to the information, access to getting into a building or being able to cross the street appropriately, whatever that is—that the accessibility of the thing is high. So that regardless of who is approaching it, they can interact with whatever the thing is. If we put that into the digital world, it's about making sure that text on a screen can be perceived by anybody, whether they're trying to read it visually or if they're trying to read it through a screen reader or through a braille monitor. Whatever that is, they need to be able to interact with it, get the information they need, do all the functions of whatever it is on the screen. Check out on Amazon, check out at their favourite e-commerce place, be able to get the products in their cart, check out, et cetera. For creatives, it's about the things that we do: the websites that we build for ourselves, the e-commerce platforms that we use, our email marketing, our social media posts. Making all of that as accessible as we can so that we're not perhaps missing a part of our audience or our prospective audience from being able to engage with our work and in turn, hopefully, buy our books and enjoy our books and become a fan. This became important to me because of my day job. I hadn't really considered this—like, I think most people don't—until I started working at UsableNet. It's going to be 15 years I've been at that company come this autumn, and I really started to see the impacts because UsableNet is all about accessibility on the digital front. I really started to learn, being a project manager for them, what all of that meant and how it impacted people who couldn't buy something online, couldn't book a hotel room, couldn't book an airline ticket. It just really became something I got passionate about. I ended up writing the book because I realised that nobody talks to creatives about this. Nobody tells the independent author what they should do to help make their digital stuff accessible so that they don't miss people. I never expected my day job to interact with my creative side so much, but this certainly has over the last few years. Jo: I mean, has it got better? Like we said, you were on here three years ago. We did talk about some of the things around EPUB formats and taking off DRM and what we need to do on our websites—labelling images, for example, and that kind of thing. Do you think accessibility has gotten better? Jeff: I think the awareness of it has improved, both within the creative community and in the broader web ecosphere, that the awareness is better. There's so much knowledge that needs to go into creating something that is accessible. Sometimes there's so much that you have to think about with colours and alt tags on images and all the little bits and pieces, if it doesn't really come to muscle memory, it's easy for it to fall off. There's a survey that's done by WebAIM every year about the top one million homepages out in the universe, and they surveyed those for just the things that an automated scan can detect, which is a small portion of overall accessibility, and the number of errors across that top million actually ticked up this year. Even though there's all these laws around the world—people get sued all the time in the US—the number of errors ticked up for the first time in a few years. So I think the awareness is up, but I think being able to take action on it and make the time to take action on it isn't where it needs to be. Jo: So last time you gave us all those tips. I'll refer people back to that and also to your book Content for Everyone, which has got loads of great stuff in. I wanted to talk to you for this show because I was sitting watching Claude Cowork—now I use Claude Code a lot more—but updating 140 titles on IngramSpark, where me clicking things and there's like 15 clicks per record on IngramSpark updates for pricing, is an absolute nightmare. I was watching the AI do the work and I realised this isn't just saving me time, it's actually saving my wrist and my arm from repetitive strain injury. That's when I thought about this accessibility thing. As you mentioned, for example being physically accessible into a building, say someone's in a wheelchair, they can't necessarily get into a building if there's no ramp. I was thinking that for many years, being an indie author, being a writer online, there's also been these physical barriers because there's a lot of plumbing and clicking for us. So I wondered, starting with an attitude around a shift in who this is opening up to— How is AI starting to help people with these accessibility issues? Jeff: Yes, there's so much opportunity around this. We should note, just to timestamp this, that we're talking on 14th April 2026, because who knows what will change, even in an hour from now. I think Cowork was one of the first things that we saw, and that's only been out since the very top of this year. Being able to do actual agentic tasks. Other things have sort of gotten there, but Cowork really opened it up. You mentioned the repetitive stress that you would've had clicking all of those forms on IngramSpark across 140 books. But there's that type of stress, chronic pain, cognitive drain for somebody who may have some cognitive disability and trying to work through that form. The cognitive energy just might drain out and maybe knock them out for several days after trying to get through that, or the tasks take them multiple days to do. Someone who has lower vision, someone who's trying to work through that form with a screen reader—all of that draws energy, draws focus. Now we've got something where, with plain language, we could say something like: here's all my pricing information, I've logged into IngramSpark, go update these books. Obviously the prompt's going to be a little more than that, but in broad terms, that's what we're going to tell it. Jo: Hmm. Jeff: And being able to have it go through and do the thing. If it gets stuck, have it come back and say, “Hey, I've got trouble with this. Please help me.” That can just free up so much of the drains that people can have—the things that can take them out of doing the part of the work that they need to do for an author business. They can go write the book through whatever process you're going to use to do that, rather than getting caught up in something like having to update all those books on IngramSpark. Jo: You mentioned writing the book there. I have this real sense of being an able-bodied indie author in terms of my computer use and my ability to write a whole book, a 70,000-word thriller that I write regularly. We're all special in some way, but I do have a reasonably normal brain where I can do this work without too much strain. It's hard work, but I can do it. I meet people who are now using AI to help them write, to help them organise their work—maybe someone has dyslexia or ADHD or cognitive issues or pain—there's just so many things that I take for granted that don't affect me. I hear from people who, at this point in time in the community, are almost shamed for using AI to write. So I wanted to bring this up to discuss it under the terms of accessibility. Do you have any thoughts on that? Jeff: I have real difficulty with people who will say anything in the broad range of, “I don't need to use this thing, and therefore you should not either.” Which is adjacent to indie anti-AI speak that there is out there. Certainly we're living right now at probably the highest point that it's ever been, where more and more there's a sentiment towards not using AI for whatever the reason is. I totally respect that people can have concerns about the environment and about energy use and water use, et cetera. Not to mention all the other things that are on the more difficult side of AI. To shame someone who may not be able to put their story out there without the use of that AI, whichever one they're using, or to shame them because they're using AI to run part of their business—updating IngramSpark, doing other things like that—I think it can come down to there being some ableism there. Ther is some privilege behind that too, where they're just like, “I don't need this, and you shouldn't have it either.” I want to give people just a sliver of an idea of what this can mean for someone who is disabled and what AI can unlock for them. There is a person on LinkedIn that I follow whose name is Hannah Desmond. She's an ADHD coach and a former software developer, and very recently she posted this on LinkedIn. This is a paraphrase of what she said, but: having something that can meet you where you are and help you bridge that gap is what I think I have found so helpful about using AI. Here's what I keep coming back to. Without that support, I wasn't more motivated or more capable. I was just stuck. That's the bit that gets lost. We've been taught that struggling is how you know you're doing it properly. So when something reduces the struggle, it can feel wrong—even when it's the thing that actually makes the work possible. Because there's a difference between avoiding thinking and being able to think at all. I think that rounds it up. She's talking about her time as a software developer, but you can apply that to any realm of AI when we're thinking about trying to shame someone for why they may be using it. We may not know that they have a disability because we don't always share that part of ourselves. So I really feel strongly about that and how we are in this culture of shame. Jo: Yes. It drives me up the wall, actually. But I will also say: you don't have to have a disability or accessibility issues in order to use AI in whatever way you personally decide is okay—talking to the listeners now. I think Orna Ross from the Alliance of Independent Authors says it well, which is you should have your own AI policy. So you personally decide where your lines are, how it helps you, what you want to keep for you, and what you want help with. I was also thinking in terms of accessibility around money. Again, for many of us, professional cover design, professional editing, professional human-level translation, these are things that are pretty pricey for many people. So again, this makes it more accessible. One of the reasons we got into the indie way and being indie authors was to try and remove the barriers to entry to people who have been excluded from the environment of publishing. So, yes, it is really hard to talk about this, and yet that's why I wanted to talk about it, because— There's so many variables for each individual and there's no situation that's the same, really, is there? Jeff: No, not at all. The things that I may need to do my work in the most efficient way possible is different from the way that you're going to work, is different than the way my husband's going to work, is different than every other person and the way that they're going to work. Which is why any kind of blanket statement about “I don't need something and therefore you shouldn't need it either” can just be so problematic, because we have no idea what someone else is going through. Either it's a permanent part of their lives or maybe it's something that is happening temporarily with them where they might need to leverage other tools. Jo: Yes. Talking about that temporary, I think I really got the first sense of this when I had COVID the first time, which was really bad. I remember I was so sick, the only thing I could do was listen to an audiobook. I couldn't think, I couldn't read. It was really probably months of not having my brain back. Then the other thing that's happened as I age, as women age, is menopause kicks in and the brain fog is a real thing. I've heard from other people too who've said having Claude or whoever, an AI tool, to help with the brain fog is so important because otherwise I just wouldn't be able to gather my thoughts. Again, as you said— Even if we don't need these things now, it's quite likely we're going to need them at some point, given ageing, given the potential for injury and disease. I mean, we don't escape this alive, do we? Jeff: Yes, that's a great point because unless we're extremely lucky as individuals, we're all likely to have some sort of a disability in our lives at some point. I know for me, as I age and my eyes get more and more tired after being in front of a screen all day for work, and then whatever creative stuff I do in the afternoon on a book—when it comes near bedtime and I do want to read, I probably want to do that with an audiobook, much more audio, especially for any long reading project. That can also be like, if I have a long document or a long article to read, I am likely to give it to ElevenReader, let it load itself up, and then listen to it, because I take the information in better than trying to follow words across a screen. Jo: Yes. Jonathan, my husband, now also listens to a lot of academic papers on ElevenReader. Most of us will know it as where we publish some audiobooks from ElevenLabs, or you can also publish other things there. So it is super useful to think about what we can do with ElevenReader. Another thing that I found really useful recently is NotebookLM. On NotebookLM, there is a free tier. You can put various things in there and then create a custom audio. So this is something I've been doing as part of research. You can put in, say, 10 YouTube videos or some PDFs or your book or whatever, and then you can create a custom audio. Then I'll go for a walk and I'll listen to the custom audio, and then I'll go back and look at the detail of what it was. It gives me the framework of whatever I'm thinking about on a broader level, and then I can come back to the details. So again, it's this multimodal approach that can help us manage our energy, I guess. Jeff: And it's all about the managing of the energy, I think, too. That is a great way to think about the accessibility of it all. You mentioned a great use there for NotebookLM. That could also be putting your book in there and having it help you build a world bible or something like that. Or building marketing materials off of that. There's a lot of things now that NotebookLM can do in terms of helping you create FAQs maybe for a newsletter or for your website, and building video stuff off of the material that it has. So there's a lot of options there, and ever-growing options that can be useful for someone to manage any number of the things that they may need in their creative business. Jo: Yes. In fact, talking about Claude, there are a lot of Claude plugins now, skills and integrations. Shopify just released a Claude plugin and many of us now have Shopify stores. I have a lot of products with a lot of different variations and the metadata. There's so much metadata. And again, I'm just so pleased now that I can work with Cowork and get it to actually update directly into Shopify. In fact, coming back, you mentioned updating alt tags earlier. That's something again that AI could help you update—the back list of your alt tags on a website. I've now got my Cowork doing EPUBs so I could finally update all my EPUBs with back matter and all of this kind of thing. So I feel like perhaps we could go beyond accessibility to talk about amplification. All the things that we didn't do because it was too tiring and we just couldn't be bothered, or it would just be way too much work, that now it's opened up as a possibility because of these tools. Jeff: Absolutely. I mean, you look at a backlist as large as yours and the things that you're now able to do. I didn't know that Claude had a Shopify plugin. So the abilities that we have now to maybe do things in the business that we hadn't before. One of the things I've been working with Claude on is rewriting my website and creating a more proper website for Will. I'm really making sure that it is not only SEO prepared but also GEO prepared, with all the metadata and all the backend code schema that it needs so that LLMs can find me, can understand what I do, can understand the books, branch out to the other areas that it needs to. Doing that through WordPress would've been so much more difficult, even with Claude, that to be able to rewrite the site in a way that is going to let me manage it better so that I will do it on a more consistent basis. Whatever that thing is, we're now able to do these things. That could be updating keywords in Amazon or making sure we're aligned across all of the sales platforms that we might be on and things like that, that Claude can do and do well. Jo: Yes, I think marketing is just the killer app really for people, isn't it? I think most authors do not enjoy marketing. I find Claude better for creative work, for strategic work, for doing work through Cowork or Code, but— ChatGPT with marketing copy is very, very good. So I've actually been using that as we record this. I've got a Kickstarter launching next week, so I've been getting it to do ad copy and social media copy and all that kind of thing. This is stuff when you have to produce—give me 20 taglines, give me 20 hooks, give me another 20 and another 20. I mean, we just cannot do it as humans, right? Jeff: Yes, I have found GPT wildly helpful. I mentioned trying to get Bargain Booksy and Fussy Librarian promos. Jo: Mm. Jeff: And you have to give it the marketing hook, and it can't just be the blurb that's on Amazon—it's got to be something fresh, and they each have slightly different requirements. Having GPT—here's the blurb, give me a dozen different options—and then I may take pieces of all of them and create one of my own. But it reworks that much faster than my brain was ever going to try to find the right thing I want to give to Bargain Booksy. Jo: Yes, you are right. Or it says write this in 300 characters or less. Jeff: Yes. Jo: I do exactly the same. That kind of transformative work can be really good. In fact, there was somebody I know who has been rampantly anti-AI for years and then said, “Would this help me? I have to do a synopsis for an agent, so I've got this 100,000-word book and it needs to be a 10-page synopsis. How would I do that with AI?” So I was encouraging her to take each chapter and ask it to summarise the chapter, and of course read through it and everything. But I mean, doing a synopsis once you've actually written a book—that can be super useful. So I think what we're saying is— There are levels of need in terms of both the author and the audience. Then there are levels of your personal use from one end of the spectrum to the other in terms of how far you want to go in every area of the business. And in that way, it's just different for everyone. Jeff: Yes, and I think getting to that mindset shift that we were talking about a little bit—it can be so easy to dip your toes in. That one author came to you and said, “Do you think it could do this?” And I think that's the beginning exploratory area for perhaps anyone. People are going to hear us talk about this and it might inspire them to go try something that we've talked about. But these things, whether it's Claude or GPT or Gemini or whichever one it is, you can come to it and say, “I'm an author, I have X, Y, Z going on in my life”—whether that's a disability, whether that's a time constraint because you have a day job and maybe you have kids and a family that need your attention—”I have these time constraints, I want to do X, Y, and Z in my business. How can you help me with that?” It's going to tell you what it can do to help you with that. I would even say, if you have the ability to have multiples of these, you could ask the same question to GPT and Claude, and they're going to give you similar answers in some instances, but they may also have different ones because of the abilities that the different platforms have around these things as well. That can help you make that mindset shift of, “Well, now I see that it can do that. Could it also do this?” And then ask it if it could do that. Because I know for me, Jo, I've taken so much from you and your journey with Cowork that it's like, “Oh, she did that. I wonder if I could do this.” And all of that piles on top of itself. Then eventually I think your brain starts to think on its own, “Oh, I have to do this task. Can Claude maybe do this for me? Let's go find out.” Jo: Yes, and if it couldn't do it for you yesterday, you never know, it might be able to do it tomorrow. Jeff: Right? Because I haven't tested yet its new ability to actually use your computer. Jo: Mm. Jeff: And I'm curious what that might open up. Because one of the things that I've seen that I wish it would do is be able to take the EPUB that's on my drive and actually put it into a platform I'm trying to upload to. Cowork on its own hasn't been able to cross that barrier, but I wonder if with computer use added to that, if it could. Like, “here's the EPUB, upload that over there,” be able to pick it from the file picker, essentially. Jo: Yes. I think, well, a little tip for everyone: I wouldn't give access to your entire file system to the AI. Jeff: That's a good point too. Jo: Yes. I have a Claude folder in my drive and it only has access there. So if you put files in that drive, it might be able to do that. But I know what you mean. I have been using it to help me publish things in German on KDP. Now I can use the browser, so you can actually do that. In terms of uploading the actual file, I know what you mean. These things will change. As we record this, again middle of April, we are almost about to get the next models being Mythos, which might be Claude 4.7 Opus, or also ChatGPT has a new model coming, and these models are getting very powerful. With every shift they can do more things. So as you say, the very first thing to do is ask it, “I want to do this—what are my options?” And some of them, for example, doing an AI-narrated audiobook, ChatGPT and Claude don't do that. You want ElevenLabs or one of the other services for that, but they can tell you what your options are. So that's one thing, but I wondered if you have any thoughts on the gaps that you are seeing. You mentioned one there around file uploads, but— What do you hope might come and some of the things that might be exciting if they arrive? Because you never know, they might be here already. Jeff: There's certainly some movement in some areas. One of the things I'll share is, in March I was at the 2026 CSUN Assistive Technology Conference—CSUN is California State University, Northridge—and they've run this conference for some 40 years now. One of the sessions I went to was from Tara Maisel—I hope I'm pronouncing her last name right. She's a senior project manager in books accessibility at Amazon, and she was doing a session specifically on readability. She had all kinds of statistics and information about what goes into making something readable. One of the things she talked about with AI was the future of personalised reading. If you think about the Kindle app, for example, there's a lot of settings you can make there—font size, colours, brightness, text spacing. There's a lot of tools in there. She was pointing out that potentially readers don't even know what they actually need for the optimised visual reading experience. She sees a world where AI can perhaps do an analysis of your reading behaviour and then help you find the optimal settings. Maybe even multiple optimal settings for, say, if you were reading in a room that had daylight versus at bedtime, and the ways you might shift it. I was almost thinking of this like when you're at the optometrist and they're like, “Which lens is better—this one or that one?” Jo: Oh, sometimes that is very hard. Jeff: Yes. It's that AI could step you through that a little bit to help you find that optimal reading experience in that moment. And then it might even notice, potentially, if you're changing something in the way that you're moving through a page, that it might flag to say, “Hey, do we need to adjust something?” Some other areas that I think are really exciting, for everyone and perhaps particularly for people who are disabled and needing the support of some assistive technology, is what we're seeing in the browsers. OpenAI's Operator has been out for quite a while now, since sometime I think autumn of last year. Perplexity Comet has been around even longer. Then we've got browser extensions from Gemini and Claude that are available, that can let you just type natural language. You know, “Please go find for me jeans in this size that are on sale on this website. Find me the best price for blue jeans on this site and this size,” and it'll just go do it. Which can certainly speed things up for people in the disabled community to find things quickly, to spend time navigating less, and maybe ending up with the AI coming back and saying, “I found these five things. Which one would you like me to buy for you?” Or, “I found this one thing that you do need and it's waiting for you in your shopping cart.” The ability for that on the horizon is an amazing jump from an accessibility point of view. But really it's one of those things that accessibility will then help everyone because we can all just shop that way, if we choose to. These are early days for these browsers and these extensions. The other side of it comes back to basic web accessibility too, because I've seen these types of activities not work so well on a site that may not actually be accessible on its own. A great example is something I ran into with Claude Cowork about a month ago. I was testing to see if it could help me navigate and get things uploaded together for a site where I wanted to upload books, knowing again that it's not going to upload the actual file, but it could fill in the metadata from my master database of metadata stuff. There were areas on the site that it actually couldn't hit the button, because the site itself was also not functional to a screen reader. So there are gaps there. It's early days, but I really see that as an interesting future that'll really help people with disabilities—but again, help everybody too, just manage time better. Jo: I know exactly what you mean there. I've done some collaborative work with Claude Code when it's like, “I can't click the button,” and I'm like, well, I'll click the button—you fill in everything else. Jeff: Exactly. Jo: It's actually quite a funny situation. But goodness, coming back to IngramSpark again—these things need APIs. We need better functions. It's funny because I think a lot of traditional publishers have these APIs or backend upload things that you can do. I'm like, well, we need to get to that with these systems. But I think things will change. Another thing that I think has also shifted is the use of voice. Voice for dictation—it used to be with dictation that you would have to say “comma,” “open quote,” “new line,” and all of that. And you'd also have to make sense. Whereas now I feel like you can just dictate a whole load of things to these AIs and then say, “Tidy that up,” and they will do a lot more than the old situation. So I think voice will also help. Also automatic translation. I don't know if you know this about X, and if you're on X anymore, but just this week they've made it multi-language. So I can read tweets by people who've posted in another language in English. I can read something from Korean or read something that someone French has posted and it gets translated. It has made a huge difference to the content I'm seeing, which is fascinating because I don't think we've ever had this kind of automatic “everything is translated into your language” situation. It's really got me thinking about how [automatic translation] might work for eBooks or other things if the rights are there. I don't know. Have you seen stuff like that? Jeff: There's so much available now with voice and the ability to not have to speak all the other stuff that went with it—comma, full stop, next line. It was a little mind-bending sometimes, trying to think about quote marks and all that stuff. And now it's so good. Different platforms do it to different degrees of ability. Even being able to speak your prompts into the very platforms themselves without having to type all of it. Chronic pain comes to mind, any kind of mobility thing—all the typing would be a drain or maybe even impossible. So the voice ability is so powerful there and unlocks more things. At the same time, those translation abilities—I believe AirPods now have the ability, if you've got the right stuff on your phone, that you could be talking to somebody, they may speak back to you in a language you don't speak, but your AirPods will give it to you in your language. Jo: Hmm. Jeff: Google has, I believe, a live captioning app that you can use. I think there's even a split screen—I don't know if that's available now or something in their future—where you could put the phone on the table and tell it who's looking at what side of the screen, and it'll put the language that I need on my side and the language the other person needs on the other. So there continues to be such a shift in how we're being able to translate stuff that really opens up communication and can open up our books to so many more people. I'm very interested to see—I haven't pulled the trigger on this yet—but how Amazon's auto-translation rolls out and how that's received in terms of the accessibility around our books and being able to put it in someone's hands who doesn't speak—I think it's only English to other languages right now—but who doesn't speak the language it was written in but wants to read that book. We could never, as indies, or really even big five publishers, wouldn't have the money to create custom translations everywhere. But if the AI can help do that and spread those books around so that everybody could have the story they want to read, I think that's such a win for the reading audience. Jo: Yes, I think it's so exciting to think what might be coming, and that's what I want to stay on the side of on the AI discussion. There's enough negativity out there and you can get that information somewhere else, but for me I want us to stay on the positive side of how this helps both the author and the reader. And hopefully the community, to create more and read more and enjoy being human more. Right? Because I find that I do get out more and listen to stuff, or I'm out walking instead of at my desk, and I mean, that's what it's about. I'm pretty excited about the future. How about you? Jeff: I am. I think there are, quite honestly, some scary things that could be out there in the future. I mean, there's been a lot of talk about what Mythos is capable of. But on the other side of it, there are all these advances. I also look back at Google and AlphaFold and what DeepMind was able to do there for science. There's more of that stuff out there, and individually for each of us, spending a little bit of time—and I do have to say, I think you need to spend time on a paid plan because the free stuff doesn't give you the idea of what these platforms are actually capable of. So if you only drop in, even briefly, to experiment on one of the $20-a-month plans and give it your situation, ask it what it can do for you, I think you'll see where, on a personal level, AI will help you unlock some things. It can help you move some things to the next level in your business that for whatever reason you haven't been able to do. You don't have to use it for everything. You may decide that it's still not for you for whatever reason, and that's fine. But I think there's so much to explore here and to let your curiosity run for a little bit to see what's possible and what you might unlock with it. Jo: Brilliant. So where can people find you and your books and everything you do online? Jeff: So pretty much everything lives at JeffAdamsWrites.com. Jo: Well, thanks so much for your time, Jeff. That was great. Jeff: I loved it, Jo. Thanks for having me..The post Accessibility And AI: How New Tools Are Opening Doors For Indie Authors With Jeff Adams first appeared on The Creative Penn.