Podcasts about Geo

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Latest podcast episodes about Geo

Create Like the Greats
Generative Engine Optimization (GEO): Why I'm All In

Create Like the Greats

Play Episode Listen Later Dec 5, 2025 21:48


In this episode of The Ross Simmonds Show, Ross dives deep into one of the most fundamental marketing shifts of our time — the emergence of Generative Engine Optimization (GEO). As AI-powered discovery tools like ChatGPT, Perplexity, Google AI Overviews, Reddit Answers, TikTok Search, and more evolve, traditional SEO strategies are no longer enough. Ross unpacks how marketers need to rethink content creation, distribution, and visibility across platforms, focusing not just on ranking, but on being cited, trusted, and remembered. Whether you're an SEO pro, a content marketer, or someone navigating the changing digital landscape, this episode offers a powerful perspective on where discovery is heading and how you can position your brand for success. Key Takeaways and Insights: 1. The Shift from Traditional SEO to GEO - The discovery journey is changing — not all search begins (or ends) on Google. - GEO (Generative Engine Optimization) is not just about keywords and backlinks, but about engaging with AI-powered platforms like ChatGPT, Claude, Perplexity, You.com, Reddit, TikTok, YouTube, and more. - Terminology wars (AISEO, AEO, GEO) are less important than understanding the strategic implications of the shift. 2. Where AI Discovery is Happening - AI overviews and LLMs (large language models) pull data from varied sources, not just webpages — Reddit, YouTube, TikTok, and UGC are key. - Clicking is becoming less important as AI agents deliver answers before users even leave the platform. 3. YouTube's Role in GEO - YouTube isn't just social media — it's the second-biggest search engine and a major citation source for LLMs. - Talking head videos, product comparisons, and keyword-aligned titles matter more than ever. - A poor YouTube strategy (short, shallow clips) means your audience never finds you. 4. Listicles, PR, and Affiliate Strategy in the AI Age - AI often weighs citations based on list ranking — being #8 consistently limits visibility. - Your affiliate and digital PR strategies must now consider how high you appear on listicles that AI sources from. - Move beyond backlinks to placements, citations, and brand mentions across high-impact domains. 5. Tailoring Content for Audience-Specific Queries - LLMs recognize nuances: “best for beginners” vs. “best for enterprise” matters. - Brands should create multiple landing pages tailored to different personas (as long as it's high quality and not duplicated). 6. The Difference Between SEO and GEO - GEO includes SEO, but it's broader — it encompasses TikTok search, Instagram Reels, Reddit, and any platform with discovery. - GEO is about visibility in AI-powered interfaces, not just search rankings. 7. The Predictive Future of Discovery - Personalized AI results are here: Google's AI Overviews may use Gmail, Calendar, Chrome history to shape responses. - The future consumer journey might completely bypass websites and search engines. Resources & Tools:

Geologic Podcast
The Geologic Podcast Episode #944

Geologic Podcast

Play Episode Listen Later Dec 4, 2025 52:46


  THE SHOW NOTES   The Saga of the Risotto Intro Writing for the Follies Interesting Fauna       - Megachile Lucifer Bee Christmas Trees Ask George      - Tipping? from Jeff in IL The Christmas Sweaters      - John The Christmas Hero Tell Me Something Good      - Superman No.1 Bandcamp Friday “geoxmas” save 20%! The Christmas Sweaters Show Dec.18th Christmas City Follies  Dec. 4th thru 21st Show Close .........................   MENTIONED IN THE SHOW   Touchstone Theater Christmas City Follies XXVI RUNS DECEMBER 4-21, 2025 Thursdays - Saturdays @ 8 pm,  Sundays @ 2 pmWith additional shows on Saturday, December 13 & 20 @ 2 pm,  and Wednesday, December 17 @ 8 pm   Alex Radus & George Hrab present: The Christmas Sweaters Holiday Extravaganza* (*now with 12% more ‘vaganza!) Thursday, December 18th at 7:30 pm The Icehouse Bandcamp Friday Use “geoxmas” for 20% off!   .........................   UPCOMING SCHEDULE   Geo & SGU: Extravaganza & Private Show Seattle, Washington Saturday, Jan. 10, 2026 TICKETS George Hrab solo acoustic Saturday, Jan. 17, 2026 / 8 pm-10 pm The Red Stag, Bethlehem, PA George Hrab's Occasional Songs for the Periodic Table 118 Elements • 118 Songs • 90 Minutes Saturday, March 7th, 2026 The Icehouse Bethlehem, PA Geo & SGU: Extravaganza & Private Show Madison, Wisconsin Saturday, May 16, 2026 TICKETS CSICON Center for Inquiry 50th Anniversary Conference Geo & SGU: Extravaganza & Live PodcastAwards Dinner & Variety Show Buffalo, New York June 11-14th 2026 csiconference.org  Geo & SGU: Not-A-Con Sydney / NZ Skeptics Conference July 2026 Australian & New Zealand Episode 1000 of The Geologic Podcast Saturday, January 9, 2027 The Icehouse Bethlehem, PA .........................   SUBSCRIPTION INTERFACE   You can now find our subscription page at GeorgeHrab.com at this link. Many thanks to the sage Evo Terra for his assistance. .........................   Get George's Music Here  https://georgehrab.hearnow.com https://georgehrab.bandcamp.com ................................... SUBSCRIBE! You can sign up at GeorgeHrab.com and become a Geologist or a Geographer. As always, thank you so much for your support! You make the ship go. ................................... Sign up for the mailing list: Write to Geo! Check out Geo's wiki page, thanks to Tim Farley. Have a comment on the show, a Religious Moron tip, or a question for Ask George? Drop George a line and write to Geo's Mom, too!

Theme Park Thursday with Dillo's Diz
24 Days of Dillos Disney Reviews | Day 4 | Geo-82

Theme Park Thursday with Dillo's Diz

Play Episode Listen Later Dec 4, 2025 25:25


Jen and Frank chat about their first visit to GEO-82 in Walt Disney World's EPCOT! ***

On The Gate Podcast
Long Term Effects of Being a Junkie w Aaron Putnam Priya Blunts | 190 | On The Gate

On The Gate Podcast

Play Episode Listen Later Dec 4, 2025 61:48


We're joined by the hilarious Aaron Putnam and Priya Blunts to break down some of the wildest stories—including a dive into addiction, stealing pills from family, ex-con dates, and the time Priya got hopelessly lost on Bourbon Street without a phone! Plus, we discuss Dominican racism, male comics asking for "favors," and the weird nostalgia of drug tastes.ON THE GATE! ENJOY!Original air date: 12.1.25Join the live chat Wednesday nights at 11pm EST. Uncensored versions of the show streamed Monday and Thursday at 2pm EST on GaSDigital.com. Signup with code OTG for the archive of the show and others like Legion of Skanks, In Godfrey We Trust, and Story Warz. FOLLOWGeo PerezInstagram - https://www.instagram.com/geoperez86/Derek DrescherInstagram - https://www.instagram.com/derekdrescher/On The Gate! A podcast hosted by two jailbird/recovering drug addicts and active comedians Geo Perez and Derek Drescher, who talk each week about their times in jail, what they learned, what you should know, and how they are improving their life or slipping into recidivism each day!00:35 Geo going crazy at Skankfest02:30 Introducing Aaron Putnam and Priya Blunts02:45 Skankfest Naked Roasts05:30 Exhibitionism 08:00 male comics asking female comics for favors10:40 Priyas ex-con date12:15 getting moved to different prisons14:00 russians15:20 Dominican racsim16:45 Derek and Geo's 2 Hand Show18:00 bachelorette parties19:20 Dereks RAP battle 23:10 Aaron's addiction problem24:05 calling BS on people's drug stories25:30 avoiding dope sickness stories26:30 food and drugs27:50 people who don't like drugs28:45 stealing pills from family members30:00 fake pills31:05 union guys32:05 Geo's mosh pit experience 33:15 coke vs pills35:05 nostalgic for drug tastes35:50 realizing you are an addict37:30 lower east side junkies38:38 Skankfest is a loving environment41:00 Priyas lost on Bourbon Street, no phone42:45 Geo and Myles Toe wandering into dangerous NOLA44:30 strip clubs46:10 Mullen and Rochefort episode47:05 Dave Temple48:00 Chicago49:25 plugs50:15 holiday season51:50 Akaash56:50 Prostates and wienersSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Verbrechen der Vergangenheit
Deutschland 1945 (8/8): Nürnberg

Verbrechen der Vergangenheit

Play Episode Listen Later Dec 4, 2025 51:02


Ab November 1945 machen die Alliierten Angehörigen der NS-Elite in Nürnberg den Prozess. Das Verfahren ist eine juristische Revolution, denn die Ankläger sinnen auf Gerechtigkeit, nicht Rache. Hört hier die letzte Folge des Verbrechen der Vergangenheit-Specials "Deutschland 1945" - unser kleines Geschenk für die Weihnachtspause!Die ganze Serie gibt es nur auf GEO+. Unter www.geo.de/1945 findet ihr alle acht Folgen sowie ein vergünstigtes Digitalabo für das gesamte Angebot von GEO+.Hosts und Redaktion: Insa Bethke und Joachim Telgenbüscher, GEO EPOCHEErzähler: Peter KaempfeHistorische Reportage: Oliver FischerSchnitt & Audio-Produktion: Lia Wittfeld, RTL+Projektleitung: Insa Bethke, GEO EPOCHE+++Ihr möchtet uns schreiben? Wir freuen uns über Feedback per Mail anverbrechendervergangenheit@geo.de++++++Folgt uns uns gern bei Instagram (@geo_epoche) und Facebook (@geoepoche) +++Unsere allgemeinen Datenschutzrichtlinien finden Sie unter https://datenschutz.ad-alliance.de/podcast.html +++Wir verarbeiten im Zusammenhang mit dem Angebot unserer Podcasts Daten. Wenn Sie der automatischen Übermittlung der Daten widersprechen wollen, klicken Sie hier: https://datenschutz.ad-allUnsere allgemeinen Datenschutzrichtlinien finden Sie unter https://art19.com/privacy. Die Datenschutzrichtlinien für Kalifornien sind unter https://art19.com/privacy#do-not-sell-my-info abrufbar.

Engineering Matters
#355 The Real Value of Nature

Engineering Matters

Play Episode Listen Later Dec 4, 2025 33:55


Green-grey engineering combines nature-based solutions with traditional civil engineering. It can be used in flood protection, with mangroves acting as a first line of defense rather than relying wholly on seawalls or earthen berms. As parts of the world face dual threats of flood and drought, the same systems can incorporate drainage and water collection. Unlike traditional civil engineering, nature-based solutions offer a wide range of additional benefits. Mangroves act as fish nurseries feeding local communities and boosting economies. They sequester carbon, helping limit climate change. They provide opportunities for tourism. And they provide significant flood protection, boosting resilience. But there is a need to scale and accelerate funding to address the loss and protection of coastal ecosystems and the true value they represent. A new analytical framework, Net Ecosystem Value, offers a tool to inform this need. Rich geodata insights, analysis and scenario modelling combined with local knowledge and academic research. This environmental and economic accounting demonstrates the true value of investing in these solutions, as well as the cost of doing nothing.By providing more granularity, rather than relying on global assumptions, this supports the development of relevant financial mechanisms such as blue bonds. By taking a whole-of-ecosystem approach, Net Ecosystem Value is able to show the true value of investing in coastal zones as critical infrastructure that accounts for blue carbon, fisheries, resilience, biodiversity, livelihoods, and social and cultural values In this episode, Alpa Bhattacharjee and Rod Braun explain the broad range of benefits these ecosystems offer, and the progress that is being made to incorporate them alongside traditional civil engineering solutions. Guests Alpa Bhattacharjee, Climate and Nature – Blue Finance Advisory, Fugro Rod Braun, Senior Director, Conservation International Image credit Alex Mustard / Ocean Image Bank Partner Fugro is the world's leading Geo-data specialist, collecting and analysing comprehensive information about the Earth and the structures built upon it. Through integrated data acquisition, analysis and advice, Fugro unlocks insights from geo-data to help clients design, build and operate their assets in a safe, sustainable and efficient manner.The post #355 The Real Value of Nature first appeared on Engineering Matters.

What's Next|科技早知道
GEO 来了: AI 电商新生态,品牌要如何「被看见」和「被推荐」?| S9E39

What's Next|科技早知道

Play Episode Listen Later Dec 3, 2025 65:45


随着 ChatGPT、DeepSeek 等 AI 助手成为新的流量入口,我们的购物、搜索与决策方式正在被快速改写:ChatGPT 周活跃突破 8 亿,每日处理 10 亿+查询;近 50% 的消费者已经习惯用 AI 做购物前调研;40% 的购买决策受到 AI 推荐影响。流量入口的变迁意味着营销逻辑的重构:当 SEO(Search Engine Optimization,搜索引擎优化)逐渐演变为 GEO(Generative Engine Optimization,生成式引擎优化),如何让产品被 AI 看见,被推荐和被信任。当 AI 搜索替代传统搜索引擎,商家的增长逻辑将如何重写? 本期我们邀请到 Deepblumen 联合创始人 Joy,一起从 AI 营销一线观察中国与海外 AI 商业生态的差异,拆解 GEO 的底层逻辑、聊聊未来电商的商业闭环如何在 AI Agents 中重建。 本期人物 Joy,Deeplumen 联合创始人 Yaxian,「科技早知道」主播 主要话题 [03:08] Deepblumen 做什么:AI 原生营销的第一原则 我们做的不是 AIGC,而是让品牌和用户在 AI 生态里更高效连接 - Deepblumen 的核心是 AI 搜索可见性(AI Visibility)。 - AI 搜索让品牌曝光从靠链接变成靠语义理解。 - 不只 Deepseek,小红书等也加入了 AI 搜索战场。 [08:07] SEO/SEM 的过去:为什么我们需要新的 GEO? SEM 解决速度,SEO 解决长线资产,但 AI 时代它们都不够用了 - SEM:通过付费快速买量、测试人群;SEO:靠内容质量与网站权重换取免费流量。 - AI 时代用户不再点击十个链接,而是大模型总结答案。 - 品牌必须从「为搜索引擎」写转向 「为大模型写」。 [13:45] GEO 是什么?AI 时代的新 SEO GEO 的核心就是——当用户问问题时,让模型想到你。 - GEO = Generative Engine Optimization,让品牌被纳入模型回答,而不是网页结果列表。 - 大模型重视语义结构、真实数据、专家引用。 - 做好 SEO 依然是做 GEO 的前提 [28:00] OpenAI Shop Card:AI 正在重建电商闭环 用户未来不需要跳 10 个页面,一个答案和一个购买按钮就够了。 - ChatGPT 正把 「搜索 + 比价 + 决策 + 下单」整合到一条链。 - 对品牌意味着:电商入口会从平台迁移到 AI 助手。 - AI 电商比传统平台更「去中间化」。 [33:01] 为什么 Deepblumen 要出海?中美 AI 搜索生态有何不一样? 海外生态更开放,工具链更完整,资本更看好这一赛道。 - OpenAI 商业化节奏快,可接入生态更丰富。 - 像 Profound 这样的第三方监测工具成熟。 - 海外 Saas 与服务体系更配合品牌自建增长体系。 - 中国生态偏向自闭环(抖音、阿里),路径不同。 [51:53] GEO 会不会误导用户?品牌能操纵 AI 搜索吗? 我们不做虚假信息,AI 搜索也无法容纳虚假——因为语义理解会暴露它。 - GEO 不能制造虚假内容,否则无法通过模型语义筛选。 - 大模型相比 SEO 时代更能识别「垃圾内容」。 - 品牌要求的第一原则是信息必须准确。 - AI 搜索推荐机制依然基于真实需求与内容质量。 [1:00:29] 最终趋势:AI Agent 才是电商终局 未来不是你下单,而是你的 AI Agent 替你下单。 - AI Agent 将读取需求 → 比价 → 决策 → 直接购买。 - 品牌内容必须结构化,以便 Agent 能抓取、比对、调用。 - GEO 是 Agent 时代的基础建设。 - 现在准备,决定品牌能否在未来被自动选中。

Wish I'd Known Then . . . For Writers
Crafting Irresistible Book Pages Readers and Bots Love with Thomas Umstattd Jr.

Wish I'd Known Then . . . For Writers

Play Episode Listen Later Dec 3, 2025 69:43


296 / Do you want to leverage your author website, use AI tools efficiently, and prune your tasks strategically so you can sell more books and focus your creative energy where it counts? Thomas Umstattd Jr. shares insights on optimizing your book pages, using AI wisely, and making tough choices to thrive in a crowded publishing world.Why your book page matters for both readers and AI discoveryTips to optimize book pages for GEO (generative engine optimization)Innovative uses of AI tools for marketing and productivityStrategies for pruning projects and focusing your effortsEvolving business model for nonfiction and why community matters now more than ever

The KE Report
Cerrado Gold – Q3 2025 Financials, 70,000 Meter Exploration Program At Minera Don Nicolas, Key Upcoming Milestones At Lagoa Salgada and Mont Sorcier

The KE Report

Play Episode Listen Later Dec 2, 2025 18:48


Mark Brennan,  Founder, CEO, and Director of Cerrado Gold Inc (TSX.V: CERT) (OTCQX: CRDOF), joins me to review their Q3 2025 financial and operational metrics at the producing Minera Don Nicolas (MDN) gold mine in Argentina. We discuss the aggressive 70,000 meter exploration program on tap for MDN into 2026, and unpack the key upcoming development catalysts at the Lagoa Salgada VMS Project in Portugal and the Mont Sorcier Iron-Vanadium project in Quebec.   Q3 2025 Financial Highlights Gold equivalent production of 13,832 Gold Equivalent Ounces (“GEO”) vs 11,437 GEOs in Q2 2025 (+21%) at an AISC of $1,915/oz Adjusted EBITDA of $11.8 million for Q3 2025, and Cash at $16.5 million Partial hedge expires end December increasing future gold sale prices Full year guidance of 50,000-55,000 GEO maintained: Heap leach production growing as expanded crushing capacity and improved recoveries result in another record of quarterly production of 10,429 GEO (+33% vs Q2) Q4 Underground mining production ramping up with underground development at Paloma advancing, and three access portals targeted to reach production stopes by year-end. CIL plant starting to receive ore from underground development, production expected to ramp up in Q4/2025 as higher-grade underground material supplants lower grade stockpile feed in the mill 20,000 meter exploration program expanded by 50,000 meters to a 70,000 meter surface program, with additional rigs to arrive in the fourth quarter   Mark and I review their Minera Don Nicolas producing gold project in Argentina, and the record heap leach gold equivalent ounce production for the quarter. There is expanded and improved crushing capacity at the heap leach, from the newly installed secondary crusher, and this will continue to be impactful on a move-forward basis in Q4 and beyond, with the quantity of ore being placed on the pad having increased, and with it helping to reduce down unit costs in the latter part of H2 2025.   Next we unpacked the growing value proposition at the Lagoa Salgada VMS Project  in Portugal, with a Post-tax NPV of US$147 million and a 39% IRR in the current Feasibility Study. This Project adds both substantial precious metals resources along with critical minerals exposure (42 % Gold & Silver, 24% zinc, 14% copper, and 5% tin) to the future production profile.  We also discuss the various work streams leading to optimized Feasibility Study in Q4, a construction decision by mid-2026, and with first production slated for early 2028.   We wrap up discussing the underappreciated value and ongoing derisking work that is moving towards a Bankable Feasibility Study which has been moved back to Q2 of 2026 at the Mont Sorcier Iron Project in Quebec. Recent metallurgical test work, has reaffirmed the potential to produce high-grade and high-purity iron concentrate grading in excess of 67% iron with silica and alumina content below 2.3%.     If you have questions for Mark regarding Cerrado Gold, then please email those to me at Shad@kereport.com.   In full disclosure, Shad is a shareholder of Cerrado Gold at the time of this recording, and may choose to buy or sell shares at any time.   Click here to see the latest news from Cerrado Gold.   For more market commentary & interview summaries, subscribe to our Substacks:   The KE Report: https://kereport.substack.com/ Shad's resource market commentary: https://excelsiorprosperity.substack.com/     Investment disclaimer: This content is for informational and educational purposes only and does not constitute investment advice, an offer, or a solicitation to buy or sell any security. Investing in equities and commodities involves risk, including the possible loss of principal. Do your own research and consult a licensed financial advisor before making any investment decisions. Guests and hosts may own shares in companies mentioned.  

Maximize Your Social with Neal Schaffer
Ranking in ChatGPT & AI Overviews: The Ultimate AEO vs. GEO Guide

Maximize Your Social with Neal Schaffer

Play Episode Listen Later Dec 1, 2025 34:42


Is your business ready for a world where 50% of search queries involve AI?The digital landscape is shifting fast. We are moving from a world of traditional Google rankings to a "Zero-Click" environment dominated by AI Overviews, ChatGPT, and Voice Search. If you are still relying solely on old-school SEO playbooks, your content is at risk of becoming invisible.In this episode I break down the confusion between AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization). I reveal why these aren't just buzzwords, but the two sides of the same coin that will determine your digital visibility in 2025 and beyond.Tune in to discover:The Critical Difference: What separates AEO (Extraction) from GEO (Synthesis) and why you need a hybrid strategy to win at both.The "Zero-Click" Reality: How to measure success when users get their answers without ever visiting your website (and why that actually builds more brand authority).5 Foundational Strategies: The specific steps you can take today—from "Answer-Focused Content" to "Entity Optimization"—to make your brand machine-readable and trustworthy.The Local SEO Pivot: Why NAP consistency and Google Business Profiles are non-negotiable for voice search visibility.Actionable Checklist: 7 immediate steps to audit your content and future-proof your digital marketing strategy.Whether you are a marketing professional, an entrepreneur, or a local business owner, this episode provides the roadmap you need to become the trusted source that AI cites and customers trust.Key Highlights:Intro: The confusion between AEO and GEO.Why the old SEO playbook isn't enough anymore.AEO vs. GEO: Extraction vs. Synthesis explained.The 5 Core Principles for AI Visibility.Specific tactics for Local Business owners.How to measure success in an AI world (Impressions vs. Clicks).The 7-Step Action Plan to implement today.Links & Resources Mentioned:Join the Digital First Group Coaching Membership: nealschaffer.com/membershipContact Neal: neal@nealschaffer.comNeal's Website: nealschaffer.comThe Ask Neal AI Framework: https://podcast.nealschaffer.com/episode/the-asknealtm-framework-7-steps-to-make-ai-sound-like-you-not-a-robotMarcus Sheridan's "They Ask, You Answer" book: https://amzn.to/48MT4PpSubscribe & Review:If you enjoyed this episode, please subscribe and leave a review! It helps me bring you moLearn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

Lunch With Norm - The Amazon FBA & eCommerce Podcast
Lunch is Over... [The Lunch With Norm Finale]

Lunch With Norm - The Amazon FBA & eCommerce Podcast

Play Episode Listen Later Dec 1, 2025 61:33


After 5 years, 670 episodes, thousands of guests, and millions of minutes watched, this is the final episode of the Lunch With Norm podcast. In this special send-off, Norm Farrar (“The Beard Guy”) and producer/co-host Kelsey Farrar reflect on the journey, the community, the guests, and the insane memories that made this show one of the most trusted voices in Amazon FBA and e-commerce. This episode is packed with unscripted moments, surprise guest appearances, behind-the-scenes stories, and emotional thank-yous from the people who helped shape the show. If you've ever watched, listened, commented, or learned something from Lunch With Norm, this one's for you.   What's Inside This Final Episode: - The story behind ending the podcast (and what happens next) - Surprise appearances from fan-favorite guests - Norm and Kelsey share their biggest lessons from 5 years of content - How the community shaped the show into something unique - The real challenges and funny disasters behind running 670 episodes - The future of the Lunch With Norm brand, newsletter, and short-form content   Why Norm's next chapter will focus heavily on press releases, AI indexing, GEO, E-E-A-T, and brand authority Emotional goodbyes, unforgettable memories… and some classic Norm bloopers What Happens After This Episode:  ✓ The YouTube channel stays active ✓ The newsletter continues weekly ✓ Short-form videos, industry updates, and behind-the-scenes content will still roll out ✓ Marketing Misfits with Kevin King continues ✓ DragonFish (PR + GEO indexing + email deliverability) is now Norm's core focus   If you've ever gained value from the show… Hit Like, drop a comment, and let Norm and Kelsey know what the podcast meant to you. Your support is the reason this show lasted half a decade. Chapters 00:00 Introduction 02:05 Reflecting on Past Episodes and Achievements 03:36 First Guest: Marcia Reece 08:05 Second Guest: Kevin King 16:07 Future Plans and Projects 20:29 Third Guest: Colin Campbell 33:00 Introducing Simon: The Origin of the 'Beardo' 33:41 Five Years of Podcasts 40:06 Howard's Reflections 46:18 Norm's Advice for Future Entrepreneurs 49:22 Steve Wiideman: A Reliable Guest and Friend 55:33 Farewell Messages and Final Thoughts   Sponsors: AZRank - https://azrank.com/#freequote AMZ One Step - https://www.amzonestep.com/ Sellerboard - https://sellerboard.com/?p=02091 ConnectCash - https://connectcash.io/ Sophie Society - Free PPC audit → https://calendly.com/sophiesociety/noa Flat World Network - https://flatworldnetwork.com/ Marketing Misfits - https://marketingmisfits.co/  

Peter und der Wald – ein GEO-Podcast
Jubiläum: Die 200. Folge mit Peter und Tobias

Peter und der Wald – ein GEO-Podcast

Play Episode Listen Later Dec 1, 2025 71:18


"Peter und der Wald" feiert sein 200. Jubiläum! Deshalb ist Peter ausnahmsweise selbst zu Gast und spricht mit Tobias über Dinge, die für viele Hörer*innen neu sein dürften. Zum Beispiel, wie Peter überhaupt zum Waldhüter geworden ist und was passierte, bevor er als "Deutschlands bekanntester Förster" in den Medien präsent war. Wie hat er es –unter anderem mit seinem Podcast– geschafft, ein neues Denken über den Wald anzuregen? Peter spricht offen über Tiefphasen, von Anfeindungen bis hin zur Depression, aber auch über seine Leidenschaft und seinen Optimismus für den Naturschutz. Ein spannender Rückblick auf Erlebnisse und Erinnerungen, mit einem durchaus hoffnungsvollen Blick in die Zukunft.+++Alle Rabattcodes und Infos zu unseren Werbepartnern findet ihr hier: https://linktr.ee/peterundderwald+++Habt ihr Fragen oder Anmerkungen zu den Themen? Schreibt uns gerne eine E-Mail an podcast@wohllebens-waldakademie.de+++Wenn ihr mehr über den Wald und seine Wunder erfahren wollt, findet ihr in Wohllebens Waldakademie spannende Veranstaltungen & Fortbildungen: www.wohllebens-waldakademie.de +++Unsere allgemeinen Datenschutzrichtlinien finden Sie unter https://datenschutz.ad-alliance.de/podcast.html+++ Wir verarbeiten im Zusammenhang mit dem Angebot unserer Podcasts Daten. Wenn Sie der automatischen Übermittlung der Daten widersprechen wollen, klicken Sie hier: https://datenschutz.ad-alliance.de/podcast.htmlUnsere allgemeinen Datenschutzrichtlinien finden Sie unter https://art19.com/privacy. Die Datenschutzrichtlinien für Kalifornien sind unter https://art19.com/privacy#do-not-sell-my-info abrufbar.

ODPOSLECH | investigace.cz
Audiočlánek: Šedá eminence po gruzínsku. Kdo je George Ordžonikidze

ODPOSLECH | investigace.cz

Play Episode Listen Later Dec 1, 2025 15:41


O ulici Perunova na pražských Vinohradech by se dalo mluvit jako o malém Tbilisi. V několika sousedních domech na konci ulice zde v minulosti sídlily a v mnoha případech dodnes sídlí desítky firem, jejichž majiteli jsou významní gruzínští politici nebo podnikatelé. Od půlky devadesátých let patřily tři na sebe navazující budovy, včetně tříhvězdičkového hotelu Geo, firmě G.E.O., kterou vlastní gruzínská rodina Ordžonikidze. Většinovým majitelem firmy byl do prosince minulého roku 59letý George Ordžonikidze, bývalý sovětský sportovec ve sjezdovém lyžování a podnikatel s kontakty na významné lidi z Ruska a Gruzie. Text napsala Kristina Vejnbender ve spolupráci s Agents of War Project. Najdete ho na webu investigace.cz (https://www.investigace.cz/kdo-je-george-ordzonikidze/)

Let’s do Niarn & Geo
Episode 150

Let’s do Niarn & Geo

Play Episode Listen Later Dec 1, 2025 62:20


Geo er på aftenvisit i Frederiksværk, og Niarn er et helt andet menneske. Geo har været til koncert, og Niarn har haft en toilet relateret oplevelse. Geo har på en måde overført 200 kroner til Effie, og Niarn har sokkeletagen fuld af julekugler. Og så giver drengene Ruben Sølberg et late night call. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

geo simplecast rubens niarn frederiksv
Kassenklingeln - Der Etsy Verkäufer Podcast
#115 - Etsy GEO, Etsy SEO & der Etsy Algorithmus 2026 – Die vollständige Anleitung

Kassenklingeln - Der Etsy Verkäufer Podcast

Play Episode Listen Later Dec 1, 2025 20:46


Etsy GEO, Etsy SEO & der Etsy Algorithmus 2026 – Die vollständige Anleitung Vorher eine Ankündigung: Bald startet der nächste Etsy SEO und GEO Kurs - endlich sichtbar mit deinem Etsy Shop  In dieser Folge nehme ich dich mit in die Etsy-Welt von 2026 – und die hat sich deutlich verändert. Etsy arbeitet inzwischen mit generativer KI in der Suche. Das bedeutet: SEO allein reicht nicht mehr. Wenn du willst, dass deine Produkte gefunden werden, musst du verstehen, wie der Algorithmus denkt, wie Etsy GEO funktioniert und warum Texte plötzlich mehr sind als nur „Keywords aneinanderreihen".   In dieser Episode erfährst du: • warum Etsy GEO das wichtigste Thema für 2026 ist • wie Etsy generative KI nutzt, um Produkte und Käufer besser zu matchen • wie der Etsy Algorithmus 2026 wirklich entscheidet, welche Listings oben stehen • warum SEO dich zwar sichtbar macht, aber GEO dich verkauft • wie du deine Artikelbeschreibungen so schreibst, dass Etsy, Google und ChatGPT sie verstehen • warum lange, klare, menschliche Texte plötzlich deine Superpower sind • wie Etsy Käuferprofile bildet und Suchergebnisse personalisiert • wie ChatGPT den Einkaufsprozess verändert – und was das für deine Sichtbarkeit bedeutet • wie du GEO-Texte richtig aufbaust: Kontext, Nutzen, Zielkunde, Emotion • wie du mit einfachen Tests herausfindest, ob dein Listing KI-tauglich ist • welche Fehler Shops runterziehen – und wie du sie sofort behebst • eine komplette GEO-Checkliste für deinen nächsten Produkttext • konkrete Beispiele für GEO-optimierte Titel und Beschreibungen • ein großes FAQ mit allen wichtigen Antworten   Diese Folge ist deine Anleitung, um 2026 nicht nur mitzuhalten, sondern vorne mitzulaufen. Wenn du Etsy ernst nimmst, wirst du nach dieser Episode anders schreiben, anders denken und deine Listings anders strukturieren. Ganz wichtig: Du musst nichts komplett neu erfinden. Aber du musst verstehen, was Etsy jetzt wirklich braucht, um dich sichtbar zu machen. Hör rein, nimm dir ein Listing, setz die ersten Schritte um – und du wirst die Veränderung sehen.  

Milan Weekly Podcast
Coast 2 Coast - Happy Friendsgiving

Milan Weekly Podcast

Play Episode Listen Later Nov 27, 2025 70:28


We talk Milan winning the derby this past weekend and how Serie A clubs fared in Champions League. World Cup 2026 news has come out about the pots and potential finals which has Fabio upset. Geo brings you the latest from the rumor mill. The boys will talk about all this and the best Thanksgiving dishes with some special guest(s).

Vacation Rental Success
VRS639 - Optimizing for AI: What Short-Term Rental Brands Need to Know About GEO and the Future of Search with Neely Khan

Vacation Rental Success

Play Episode Listen Later Nov 26, 2025 52:54


This week I'm welcoming back one of my favourite guests, Neely Khan, founder of the storytelling agency Artwork Creative. This is her second time joining me in less than six months - and there's a good reason for that. Neely is at the forefront of one of the most important shifts we're seeing in vacation rental marketing: the rise of AI-powered search. If you're still trying to wrap your head around terms like SEO, GEO, and AEO, you're not alone. But understanding these isn't optional anymore - it's essential if you want your business to remain visible and relevant in today's evolving digital landscape. Neely breaks things down beautifully. We talk about the difference between Search Engine Optimization (SEO) and Generative Engine Optimization (GEO), and how Answer Engine Optimization (AEO) fits into the mix. More importantly, she shares how vacation rental professionals can start optimizing their content for AI-driven platforms like ChatGPT, Perplexity, and Microsoft Copilot - without losing the soul of their brand. ________________________________________________________________________________________________________

On The Gate Podcast
Nick Mullen Nick Rochefort Mike Figs Skankfest 2025 | 189 | On The Gate

On The Gate Podcast

Play Episode Listen Later Nov 26, 2025 49:30


Two Nicks—Nick Mullen and Nick Rochefort — join Geo Perez and Mike Figs for a hilarious and unhinged episode recorded at Skankfest New Orleans 2025!From speculating about the intricacies of the Mexican Revolution and the absurdity of controlled protests to recounting bizarre personal stories like getting food stamps as a "bit," this episode leaves no sacred cow unturned. The Nicks dive deep into cultural observations, including the differences between New Orleans (NOLA) and New York City culture, the architecture choices of celebrities, and even some wild theories about Hurricane Katrina and the infamous "Astoria Borealis" ConEd explosion. Plus, the guys share their thoughts on everything from finger tattoos and fine dining in NOLA to the terrifying potential of AI video technology. Don't miss this comedic rollercoaster!ON THE GATE! ENJOY!Original air date: 11.24.25 Join the live chat Wednesday nights at 11pm EST. Uncensored versions of the show streamed Monday and Thursday at 2pm EST on GaSDigital.com. Signup with code OTG for the archive of the show and others like Legion of Skanks, In Godfrey We Trust, and Story Warz. FOLLOWGeo PerezInstagram - https://www.instagram.com/geoperez86/Derek DrescherInstagram - https://www.instagram.com/derekdrescher/On The Gate! A podcast hosted by two jailbird/recovering drug addicts and active comedians Geo Perez and Derek Drescher, who talk each week about their times in jail, what they learned, what you should know, and how they are improving their life or slipping into recidivism each day!00:20 Derek's RAP Battle00:50 Derek's softball career02:07 Introducing Nick Mullen & Nick Rochefort02:40 Mexican revolution03:20 Dominican Rochefort04:05 Mexican Zohran Mamdani05:10 Mexican Jewish people07:15 The Cartels08:50 Anime Mexicans / One Piece09:25 Controlled Protests10:30 SNAP/Food Stamps12:25 Sam Hyde and Nick Rochefort getting food stamps as a bit13:25 Nick Mullen's urban hat16:05 New Orleans culture vs New York City18:20 Mayor Di Blasio was a goon19:50 Groundhogs in the news21:45 Fine dining in NOLA24:30 Hurricane Katrina theories25:05 ConEd explosion "Astoria Borealis"26:40 Finger tattoos28:00 Mullen hates Tony Hinchcliffes Austin Texas30:30 DOUG LEVINSON32:50 Celebrities build bad houses for humanity34:00 Gross looking old presidents34:35 Bubba emails37:55 AI video making is suspect40:30 AI posthumous farewells42:00 Doodoo/Voodoo Museum43:15 Wards of New Orleans45:30 Geo's NOLA stand up adventure48:00 PlugsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Conversations with CommerceNext
Lauren Price, COS' SVP E-Commerce & Digital Marketing on Winning Over the Next Generation of Customers

Conversations with CommerceNext

Play Episode Listen Later Nov 26, 2025 26:06


In this episode The Remarkable Retail Podcast's co-host Michael LeBlanc's guest is with Lauren Price, Senior Vice President, E-Commerce & Digital Marketing for COS North America discussing her impressive career trajectory and work positioning the H&M-owned brand for growth in a competitive, fast-moving fashion retail landscape.Lauren's career began in the early days of luxury e-commerce at Createthe Group, building first-generation online stores for high-end brands . Her path included consulting with Demandware and L2 (Scott Galloway's firm), leading to her first in-house brand role at J.Crew before joining COS—a globally recognized fashion brand known for exceptional quality, timeless style, and meticulous craftsmanship.At COS, Lauren oversees North American marketing and digital commerce, a key growth market. She explains how COS benefits from the resources of a global parent company while operating with the agility of a smaller regional business. This unique position allows for strategic experimentation while maintaining the brand's commitment to premium quality.A highlight from the conversation is COS's viral marketing moment: a $45 T-shirt compared on TikTok to a $15 Uniqlo tee, with the influencer praising COS's superior quality and construction. This sparked organic buzz and significant new customer acquisition, prompting Lauren's team to launch a targeted influencer gifting campaign. The lesson: seize authentic, organic momentum quickly and amplify it with campaigns that focus on authenticity, craftsmanship, and product education—especially to win over savvy Gen Z shoppers.Lauren also tackles the emerging challenge of Generative Engine Optimization (GEO), advising brands to prepare product catalogs for AI-driven search while maintaining current SEO performance. She predicts AI search adoption will accelerate faster than previous digital shifts, urging retailers to run both short-term and long-term optimization in parallel.As the discussion turns to holiday planning, Lauren offers several pieces of practical, results-focused advice. About UsJennifer MarloHead of Content, CommerceNextJennifer Marlo drives industry-leading programming at CommerceNext, drawing on experience from Ascendant Network and iMedia Connection, where she spearheaded content strategies to inspire retail, brand and agency marketing leaders. Guided by the belief that “a rising tide lifts all boats,” Jennifer uses in-person and digital platforms to educate and foster industry collaboration. Steve Dennis is a strategic advisor and keynote speaker focused on growth and innovation, who has also been named one of the world's top retail influencers. He is the bestselling authro of two books: Leaders Leap: Transforming Your Company at the Speed of Disruption and Remarkable Retail: How To Win & Keep Customers in the Age of Disruption. Steve regularly shares his insights in his role as a Forbes senior retail contributor and on social media.Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, top retail influencer, keynote speaker and media entrepreneur. Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.

two & a half gamers

Felix delivers a 30-minute solo masterclass on how the top-grossing mobile games use ads, revealing the real truth:Only 14 of the Top 100 IAP games use in-game ads.This is shocking considering the category earned $2.6B in the last 30 days — likely over $3.6B when counting D2C webstores. Yet only 55M of the 660M DAU are exposed to ads.The episode breaks down each of those 14 games, but uncovers three major meta-shifts.This episode reveals how Candy Crush, Coin Master, Gossip Harbor, Merge Mansion, Homa, June's Journey, and more use segmentation, boosters, energy, timers, SkipIt tickets, Remove Ads bundles, and hybrid strategies to unlock millions in incremental ad revenue.This is the most practical breakdown of how ads work at the highest tier of mobile gaming.What you'll learn• How Candy Crush earns $200M+ yearly from ads• Why only 14 of the top 100 IAP games use ads (and why that's changing)• The difference between Western “premium illusion” mindset vs Chinese “data-first” mindset• SkipIt tickets → now invading midcore and puzzle (June's Journey)• Remove Ads Bundles (iKIM, Capybara Go, Merge Prison)• Why merge, match, and puzzle rely on energy boosters & timers• How to segment ads by GEO, payer probability & time since last IAP• The next wave of hybrid monetizationThe future isn't “ads OR IAP.”The winning studios are mastering ads + IAP, using segmentation, bundles, SkipIts, and hybrid models to grow revenue without hurting payers.Get our MERCH NOW: 25gamers.com/shop---------------------------------------This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipgChapters00:00 — intro02:00 — Candy Crush & Coin Master: The Segmentation Masters05:20 — Merge & Match: Energy, Boosters, and Rewarded Moves10:00 — SkipIt Tickets & Remove Ads Bundles Take Over14:30 — Chinese Studios vs Western Studios: Mindset Split19:10 — Subscriptions, Ad-Free Bundles & Perk Stacking23:30 — The New Hybrid Meta: Ads + IAP → The Future---------------------------------------Matej LancaricUser Acquisition & Creatives Consultant⁠https://lancaric.meFelix BrabergAd monetization consultant⁠https://www.felixbraberg.comJakub RemiarGame design consultant⁠https://www.linkedin.com/in/jakubremiar---------------------------------------Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!Hit the Subscribe button on YouTube, Spotify, and Apple!Please share feedback and comments - matej@lancaric.me---------------------------------------If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej LancaricDo you have UA questions nobody can answer? Ask ⁠⁠⁠⁠⁠⁠⁠⁠Matej AI⁠⁠⁠⁠⁠⁠ - the First UA AI in the gaming industry! https://lancaric.me/matej-ai

IoT For All Podcast
What is Hybrid Connectivity for IoT? | Monogoto's Maor Efrati | Internet of Things Podcast

IoT For All Podcast

Play Episode Listen Later Nov 25, 2025 18:45


In this episode of the IoT For All Podcast, Maor Efrati, co-founder and CTO of Monogoto, joins Ryan Chacon to discuss hybrid connectivity in IoT. The conversation covers why hybrid connectivity matters, the evolving landscape of IoT connectivity, the importance of edge AI and LPWAN, the critical role of built-in security in IoT solutions, the need for market education to dispel misconceptions about IoT connectivity, the impact of SIM virtualization on device management, hybrid connectivity with GEO and LEO satellies, and the future of hybrid connectivity.Maor Efrati is the CTO and co-founder of Monogoto. With 25+ years of experience in cellular networks and internet platforms, Efrati has built an API-driven cellular infrastructure for enterprises, running IoT connectivity, private CBRS, and 5G use cases with an as-a-service approach. He has a deep technical knowledge of the entire cellular space including mobile and fixed operator networks, IT, billing architecture, and mobile application development.Monogoto is a self-service global software-defined connectivity cloud platform. Its API-driven Connectivity-as-a-Service enables secure IoT connectivity and Private 5G/LTE networks, with seamless interoperability between public and private and NTN Satellite infrastructure with optional value-added services ranging from AI-based anomaly detection to deep packet inspection and third party cloud integration.Discover more about IoT at https://www.iotforall.comFind IoT solutions: https://marketplace.iotforall.comMore about Monogoto: https://monogoto.ioConnect with Maor: https://www.linkedin.com/in/maor-e-923b0615a/Subscribe on YouTube: https://bit.ly/2NlcEwmJoin Our Newsletter: https://newsletter.iotforall.comFollow Us on Social: https://linktr.ee/iot4all

We Don't PLAY
5 Lessons from 5 Years on Clubhouse App with Favour Obasi-ike

We Don't PLAY

Play Episode Listen Later Nov 25, 2025 49:40


5 Lessons from 5 Years on Clubhouse App with Favour Obasi-Ike | Sign up for exclusive SEO insights.This episode primarily discusses five key lessons learned from my 5 years on Clubhouse: intentionality, priority, patience, consistency, and tenacity (or resilience).Throughout the session, Favour interacts with the audience, emphasizing the importance of building relationships, providing value, and adapting to the evolving nature of the app for both personal and business growth, including mentions of his successful We Don't PLAY™️ podcast. The conversation also touches on other topics such as marketing strategy, the app's history, and making connections that lead to real-world opportunities.--------------------------------------------------------------------------------Next Steps for Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠--------------------------------------------------------------------------------Introduction: The Long Game in a Short-Attention WorldIn a digital world defined by fleeting trends and constant app-hopping, we rarely stick with a single platform long enough to draw deep conclusions. We download, explore, get bored, and move on. But what happens when you treat a social network less like a fleeting distraction and more like a consistent practice?On November 24, 2025, I opened a room on Clubhouse to mark a personal milestone: five years to the day since I first joined the audio-only platform. Back in 2020, it was an exclusive, invite-only space, and stepping into it felt like starting at a new school where you don't have any friends. You had to make them from scratch. Everyone was new, everyone was building, and that shared experience created a unique digital culture. As I celebrated that anniversary live on the app, I reflected on the journey.That long-term commitment revealed five essential, and sometimes surprising, principles for connection and growth in any digital space. These aren't just tips for social media; they are foundational lessons for navigating our increasingly online lives with purpose and impact.--------------------------------------------------------------------------------1. Intentionality: The Opposite of DoomscrollingIn a sea of infinite feeds and endless distractions, the first lesson is to choose to be present with a purpose. Intentionality means reframing your use of an app from a passive consumption habit to an active, goal-oriented practice. It requires asking why you are opening the app at that moment. Is it to learn something new? To support a peer? To connect with one specific person or engage with a larger community?This is a crucial shift because it puts you in control. Instead of letting an algorithm dictate your experience, you actively decide how to spend your time and energy. Whether you're speaking to a room of one or one thousand, being intentional ensures that every session has a purpose, which in turn fosters more meaningful interactions."having intentionality has increased my chances of connecting people at a deeper level."2. Priority: You Actualize What You PrioritizeBeyond simply managing your time, the second lesson is to consciously prioritize your attention. On an audio platform, this means prioritizing the rooms you join, the topics you engage with, and even what you choose to listen to—in essence, "prioritizing your ear." You can't be everywhere at once, so you must decide what conversations and connections are most aligned with your goals.For me, prioritizing Clubhouse as a platform for my podcast, "We Don't Play," was a game-changer. By consistently making it a key part of my content strategy, I generated new ideas and engaged with my audience in real-time. This focus was instrumental in a monumental achievement: releasing 131 podcast episodes just this year alone, out of a six-year journey. When you make something a priority, you dedicate the focus and resources necessary to bring it to life."When you prioritize, you actualize because what you're prioritizing, you're looking at. You're paying attention to it."3. Patience: The Lost Art of Digital ConnectionThe third lesson is perhaps the most counter-cultural in our fast-paced digital world: patience. Building genuine relationships takes time. On Clubhouse, I've seen simple connections evolve into friendships, business partnerships, and client referrals, but none of it happened overnight. Patience is the virtue required to navigate diverse conversations, but it's not always a passive act. Sometimes, people will test your patience, wanting to tell you off or challenge your perspective. It's in those moments that true patience is forged.A key practice of patience in an audio-only format is the discipline of letting people finish their thoughts completely. Resisting the urge to interrupt creates a space where people feel heard and respected, a stark contrast to the rapid-fire exchanges on other platforms. This practice of active, silent listening is fundamental to understanding, which is the bedrock of any real connection."listen and silent are the same. It's just scrabble differently. So I believe when you're silent and you're listening and you're patient with the person, you're taking time to respond as opposed to reacting based on what you're feeling."4. Consistency: Showing Up When No One is WatchingThe fourth lesson is about the quiet power of consistency. Building a presence, a community, or a reputation in any space depends on showing up regularly—especially when it feels like no one is paying attention. "Whether there's one person in this room or 5,000 or zero," the act of being there is what matters.This principle was baked into the very DNA of early Clubhouse. To earn the ability to start your own "club," you first had to prove your consistency by hosting open rooms for about a week. You had to put in the work before the platform's gamified system unlocked the keys. The reward followed the commitment. Years of this consistent presence produced connections that have become part of my daily lifestyle, but one story stands out. A woman once booked a call with me just to apologize. "For what?" I asked. She confessed that because I delivered valuable information so quickly, she couldn't take notes fast enough and had started secretly recording my audio. That was a profound, tangible testament to the impact of just showing up.5. Tenacity: The Engine for Everything ElseThe final and most powerful lesson is tenacity—the resilience that underpins the other four. Platforms evolve. Features change, communities shift, and the initial hype fades. Tenacity is the commitment to adapt and "move with the times" rather than abandoning the space when it's no longer what it once was. It's the decision to stay, even if the "app turns into Titanic."This isn't about stubbornness. It's about conviction. It's a deep belief in the value of the community you've helped build and a willingness to evolve with it. As the platform changes, tenacity reminds you that it's not about what you're sticking to, but what you believe in. It's about staying true to yourself and the people you serve, allowing you to see beyond temporary turmoil and continue building something of lasting value.--------------------------------------------------------------------------------Conclusion: What Is Your Digital Platform Teaching You?After five years on a single app, the lessons are clear. The people I've met are life-changing, and true growth isn't found in chasing the next shiny object. It is forged through Intentionality, Priority, Patience, Consistency, and Tenacity. These five principles are more than just a strategy for Clubhouse; they are a blueprint for navigating any professional or personal endeavor in our digital world. They remind us that platforms are just tools; it is how we choose to use them that defines our impact, leaving us with one essential question to consider:When was the last time you did something for the first time?See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Demand Gen Visionaries
Navigating GEO and the New Search Landscape

Demand Gen Visionaries

Play Episode Listen Later Nov 25, 2025 45:57


This episode features an interview with Kady Srinivasan, Chief Marketing Officer at You.com, the enterprise AI productivity platform redefining knowledge work with trusted, customizable AI agents. She breaks down GEO, storytelling in an infinite-content world, and why content now must serve both humans and LLMs.Key TakeawaysDemand generation has changed: Google Ads don't work, while newsletters, advertorials, and events perform better.Marketing teams must operate as multithreaded groups built around outcomes rather than traditional functional silos.Imperfection and speed are essential to stay competitive in fast-moving AI markets. Quote “I just want everything to be on time and running properly… And so, particularly in AI and to your point in 2025, that is, you could just get killed if you're like that. So you need to know when to be fine with imperfection and when to, and in some cases you have to double down and really take your time.”Episode Timestamps03:23 Demand Generation Changes04:56 Google Ads and New Marketing Channels05:51 Generative Engine Optimization (GEO)07:44 Importance of Original Content25:12 Exploring the Future of Marketing Roles28:10 Balancing Speed and Perfection in MarketingSponsorPipeline Visionaries is brought to you by Qualified.com — the pipeline generation platform for revenue teams.Turn your website into a pipeline machine with PipelineAI. Engage and convert your most valuable visitors with live chat, chatbots, meeting scheduling, and intent data.Visit Qualified.com to learn more.LinksConnect with Ian on LinkedIn: https://www.linkedin.com/in/ianfaison/Connect with Kady on LinkedIn: https://www.linkedin.com/in/kadysrinivasan/ Learn more about You.com Learn more about Caspian Studios: https://caspianstudios.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

T-Minus Space Daily
A pivotal week in spaceflight.

T-Minus Space Daily

Play Episode Listen Later Nov 25, 2025 24:49


China has docked an uncrewed Shenzhou spacecraft with Tiangong Space Station which will return the crew currently on orbit in April 2026. NASA has reduced the number of astronaut missions on Boeing's Starliner contract and said the spacecraft's next mission to the International Space Station (ISS) will fly without a crew. The US Space Force (USSF) has awarded multiple small contracts to develop prototypes for space-based interceptors, and more. Remember to leave us a 5-star rating and review in your favorite podcast app. Be sure to follow T-Minus on LinkedIn and Instagram. T-Minus Guest Our guest today is Greg Gillinger, SVP for Strategy & Development, Integrity ISR. Selected Reading China completes first emergency mission to Tiangong space station- Reuters NASA, Boeing Modify Commercial Crew Contract Space Force Awards Secret Contracts for Golden Dome Interceptors - Bloomberg Blue Ring to Become First Fully Commercial Space Domain Awareness Mission in GEO with Optimum Technologies' Sensor ESA - Two UK sites shortlisted for INVICTUS hypersonic test programme NASA's Mars-bound ESCAPADE Mission Captures First ‘Selfies' Share your feedback. What do you think about T-Minus Space Daily? Please take a few minutes to share your thoughts with us by completing our brief listener survey. Thank you for helping us continue to improve our show.  Want to hear your company in the show? You too can reach the most influential leaders and operators in the industry. Here's our media kit. Contact us at space@n2k.com to request more info. Want to join us for an interview? Please send your pitch to space-editor@n2k.com and include your name, affiliation, and topic proposal. T-Minus is a production of N2K Networks, your source for strategic workforce intelligence. © N2K Networks, Inc. Learn more about your ad choices. Visit megaphone.fm/adchoices

Web3 CMO Stories
Nearshoring Meets AI | S5 E49

Web3 CMO Stories

Play Episode Listen Later Nov 25, 2025 19:18 Transcription Available


Send us a textWalk the floor at Web Summit without leaving your headphones. We sit down with Jo Smets, founder of BluePanda and president of the Portuguese Belgian Luxembourg Chamber of Commerce, to unpack how nearshoring and AI are reshaping CRM, marketing, and team delivery across Europe.We start with clarity on nearshoring: why time zone, culture, and communication speed beat cost alone, and how that proximity pays off when you're wiring AI into daily work. Jo shares how BluePanda applies AI beyond demos—recruitment, performance, and operations—then translates those lessons into client outcomes. We compare adoption patterns across startups and corporates, call out the real blocker (end‑to‑end process automation), and map the role of global networks like BBN for keeping pace with tools and trends.The conversation pivots to trust and governance: practical ways to protect data, when on‑prem makes sense, and how to use EU AI Act guidance without stalling innovation. We explore the marketing shift from SEO to GEO, the idea of “AI‑proof” websites, and the move toward dynamic, persona‑aware content that renders at load. Jo offers a simple path to progress—pick one process, pilot, measure, educate—while keeping empathy at the core as managers start leading both humans and AI agents. Along the way, we spotlight how chambers and communities connect ecosystems across borders, turning events into learning loops and real partnerships.Looking to modernize without losing your team's identity? You'll leave with a plan for small wins, a lens for tool curation, and a sharper view of where marketing is headed next. If this resonated, subscribe, share it with a colleague who's wrestling with AI adoption, and drop a review to help others find the show.This episode was recorded in the official podcast booth at Web Summit (Lisbon) on November 12, 2025. Check the video footage, read the blog article and show notes here: https://webdrie.net/why-european-teams-win-with-nearshoring-and-practical-ai/..........................................................................

Scaling Japan Podcast
Episode 91 : How to Use LINE Ads Effectively in Japan with Ignacio Dávalos

Scaling Japan Podcast

Play Episode Listen Later Nov 25, 2025 43:35


In this episode of the Scaling Japan Podcast, we welcome Ignacio Dávalos, Content Strategy Director at AIM B2B (a Custom Media company), and an experienced marketer who has led multi-channel B2B and B2C strategies for global brands like L'Oréal, Gengo, and Lionbridge.Ignacio breaks down how LINE Ads work in Japan, why they are so effective across multiple industries, and how the platform differs from Western advertising tools like Meta. He explains the ad formats that perform best, how targeting works using Yahoo Japan's data, and why the LINE Official Account is essential for converting and nurturing leads.He also shares B2C and B2B case studies, full-funnel strategies, CRM integration recommendations, and the most common mistakes foreign companies make when using LINE Ads.If you're a marketer, founder, or advertiser looking to grow in Japan, this episode gives you a tactical, platform-specific playbook for succeeding with LINE.This episode is sponsored by Custom Media, Tokyo's leading integrated marketing and PR agency since 2008, helping global brands expand across Japan and APAC.They can help you with:Localized storytelling to build trust in Asian marketsStrategic performance marketing (LINE Ads, LinkedIn Ads, GEO, SEO)Account-based marketing (ABM) and paid mediaHubSpot-certified CRM & marketing automationData-driven implementation with cultural expertise

Les digital doers - ceux qui font le e-commerce
#242 GEO, la suite du SEO avec Olivier Job de FOXGLOVE

Les digital doers - ceux qui font le e-commerce

Play Episode Listen Later Nov 25, 2025 73:26


Le référencement vit un tournant décisif. Pour la première fois, les moteurs de recherche traditionnels comme Google cohabitent avec des modèles génératifs capables de produire des réponses rédigées, contextualisées et parfois interprétées. Cette évolution majeure donne naissance à une nouvelle discipline, le G.E.O – Generative Engine Optimization, qui interroge profondément la manière dont les marques gèrent leur visibilité en ligne.Dans cet épisode, j'ai le plaisir de recevoir Olivier Job, PDG et cofondateur de Foxglove Partner, agence spécialisée dans le SEO et pionnière dans l'accompagnement GEO des entreprises. Avec lui, nous prenons le temps de démystifier ce sujet encore nouveau, souvent mal compris, parfois source d'inquiétudes, mais surtout au cœur des usages actuels.Olivier explique pourquoi les modèles génératifs ne remplacent pas le SEO, mais s'y ajoutent, et comment les fondamentaux du référencement naturel — technique, contenu, autorité — représentent déjà 80 % du travail nécessaire pour être visible dans les réponses produites par les IA. Il revient sur les mutations d'usage, l'explosion des requêtes longues, la manière dont les LLM décomposent une question en sous-questions, et l'importance pour les marques de structurer leur contenu autour des intentions réelles des utilisateurs.On parle aussi d'autorité, des signaux que les moteurs génératifs considèrent prioritaires, du rôle des citations, de l'éventuelle émergence d'une publicité GEO, et de la façon dont les marques peuvent surveiller et corriger la manière dont elles sont interprétées par les IA.La dernière partie ouvre une perspective plus large : celle d'un search désormais fragmenté, où Google, ChatGPT, Perplexity, TikTok, Instagram ou encore les assistants vocaux forment un écosystème éclaté. Dans ce paysage nouveau, la capacité à produire un contenu clair, structuré et légitime devient un avantage déterminant.L'épisode suit trois temps forts :1, Comprendre ce qu'est réellement le GEO, et en quoi il prolonge plus qu'il ne bouleverse le SEO2, Identifier les stratégies concrètes pour préparer son site à cette nouvelle forme de référencement3, Anticiper la fragmentation du search et les défis de visibilité, de protection et de performance qui en découlentUn épisode essentiel pour tous les acteurs du retail et de l'e-commerce qui veulent comprendre comment rester visibles à l'heure où les moteurs de réponse redessinent les parcours de recherche.Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

Talking Drupal
Talking Drupal #530 - Join the Community Working Group

Talking Drupal

Play Episode Listen Later Nov 24, 2025 62:09


Today we are talking about the community working group, What they do, and how you can help with guests AmyJune Hineline, Mark Casias, and Matthew Saunders. We'll also cover Drupal CMS Geo Images as our module of the week. For show notes visit: https://www.talkingDrupal.com/530 Topics Exploring the Community Working Group (CWG) Roles and Responsibilities within the CWG Conflict Resolution and Community Health Matthew's Journey and Joining the CWG Qualities and Experiences for CWG Members Identifying the Need for Cultural Sensitivity The Importance of Patience and Grace in Conflict Resolution Onboarding and the Role of the Community Health Team Time Commitment and Responsibilities of CWG Members Supporting the CWG Without Formal Membership Maintaining Confidentiality and Promoting Transparency Addressing Credit Abuse and Community Health Parting Words of Wisdom for Aspiring Community Members Resources Recipe application Guests AmyJune Hineline - volkswagenchick Matthew Saunders - jamesmatthewsaunders.ai MatthewS Mark Casias - omibee.com markie Hosts Nic Laflin - nLighteneddevelopment.com nicxvan John Picozzi - epam.com johnpicozzi MOTW Correspondent Mike Anello - drupaleasy.com ultimike Brief description: Drupal CMS Geo Images - a Drupal CMS recipe that automatically displays uploaded geotagged images on a map. Module name/project name: Drupal CMS Geo Images Brief history How old: created in February 2025 by Italo Mairo (https://www.drupal.org/u/itamair). He is also one of the maintainers of the GeoField module as well as many of the other geo-spatial related contrib modules. Versions available: 1.1.4, released Nov 9 2025. Maintainership Actively maintained Security coverage Documentation - yes, on the project page (README is the same) Number of open issues: 1 open issues, 0 of which are bugs against the current branch (2 total issues) Module features and usage Creates new "Geo image" media type Displays image and map Bulk import via Media Library Importer module Includes preconfigured map view (filterable by date) Each mapped photo displayed with image thumbnail on map

Sam's Business Growth Show
#466 Best B2B Event Marketing Strategy to Drive Leads (2026)

Sam's Business Growth Show

Play Episode Listen Later Nov 24, 2025 37:28


Peter und der Wald – ein GEO-Podcast
Wald aktuell: COP 30 in Brasilien

Peter und der Wald – ein GEO-Podcast

Play Episode Listen Later Nov 24, 2025 29:15


Zum Start der diesjährigen UN-Weltklimakonferenz COP 30 in Belém, Brasilien, spricht Peter über die aktuelle Situation im Klimaschutz. Es geht unter anderem um problematischen Zertifikate-Handel, Missverständnisse beim Thema "Wald und CO₂-Speicherung", aber auch um positive Entwicklungen aus China und dem Amazonas.+++Alle Rabattcodes und Infos zu unseren Werbepartnern findet ihr hier: https://linktr.ee/peterundderwald+++Studie: "Different Amounts of Added Litter Do Not Affect Long-Term Carbon Mineralization and Stabilization in Topsoils and Subsoils" (Englisch, aus dem "Journal of Plant Nutrition and Soil Science" vom 22.07.2025): https://www.nw-fva.de/fileadmin/nwfva/publikationen/pdf/begill_2025_different_amounts_of_added_litter_do_not_affect_long-term.pdf+++Habt ihr Fragen oder Anmerkungen zu den Themen? Schreibt uns gerne eine E-Mail an podcast@wohllebens-waldakademie.de+++Wenn ihr mehr über den Wald und seine Wunder erfahren wollt, findet ihr in Wohllebens Waldakademie spannende Veranstaltungen & Fortbildungen: www.wohllebens-waldakademie.de +++Unsere allgemeinen Datenschutzrichtlinien finden Sie unter https://datenschutz.ad-alliance.de/podcast.html+++ Wir verarbeiten im Zusammenhang mit dem Angebot unserer Podcasts Daten. Wenn Sie der automatischen Übermittlung der Daten widersprechen wollen, klicken Sie hier: https://datenschutz.ad-alliance.de/podcast.htmlUnsere allgemeinen Datenschutzrichtlinien finden Sie unter https://art19.com/privacy. Die Datenschutzrichtlinien für Kalifornien sind unter https://art19.com/privacy#do-not-sell-my-info abrufbar.

Let’s do Niarn & Geo
Episode 149

Let’s do Niarn & Geo

Play Episode Listen Later Nov 24, 2025 65:13


Geo har taget Operation Dagsværk praktikanten Effie med i studiet, og Niarn har Esther og Oscar med. Geo synes Effies historier er for lange, og Niarn har skaffet dokumentation for, at hans manglende smil på billeder er arveligt. Geo er jaloux på Oliver Stanesco, og så ringer Niarn til en højt elsket ven af podcasten, for at tilbyde medlemsskab i klubben for kendte der har fucket op i et quiz program. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

geo simplecast effies niarn operation dagsv
We Don't PLAY
SEO 101, Podcast 101, and Pinterest Business 101: Digital Marketing Masterclass with Favour Obasi-ike

We Don't PLAY

Play Episode Listen Later Nov 22, 2025 145:58


This SEO 101, Podcast 101, and Pinterest Business 101: Digital Marketing Masterclass with Favour Obasi-Ike | Sign up for exclusive SEO insights episode outlines how a podcast acts as the central content piece ("the meat of the sandwich"), supported by Search Engine Optimization (SEO) and the long-term visibility offered by Pinterest for distribution and content longevity.The discussion explores practical aspects of content creation, such as keyword research, the importance of authenticity and storytelling, and the value of having a consistent digital presence across multiple platforms to build trust and authority. The conversation also features audience participation, with tips exchanged regarding tools like SEMrush and LLMRefs, and an emphasis on how a personal voice acts as a business's currency and brand identity.--------------------------------------------------------------------------------Next Steps for Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠--------------------------------------------------------------------------------If you're in business, you've felt the pressure. The digital marketing world is a constant barrage of advice: "You have to be on TikTok," "Run more ads," "Post on Instagram three times a day." It's overwhelming, noisy, and often leads to a scattered strategy that feels more like throwing spaghetti at a wall than building a sustainable business.But what if there was a simpler, more powerful formula? After a deep dive into an expert discussion on modern content strategy, a surprisingly clear framework emerged: SEO + Podcasting + Pinterest. Think of it as a "digital marketing sandwich." SEO and Pinterest are the buns, providing structure and long-term discoverability. The meat in the middle is your podcast—the core of your message, the engine for trust, and the source of all your content. This approach brings clarity, structure, and a self-reinforcing system to your marketing efforts.--------------------------------------------------------------------------------1. Your Content's Lifespan: The 5-Month Rule of PinterestDifferent platforms treat your content in vastly different ways. A post on most social feeds might have a relevant lifespan of 72 hours before it's lost in the algorithm. This is the most surprising truth revealed: Pinterest is in a league of its own, with an average content lifespan of five months.This isn't just a minor difference; it's a game-changer. It reframes your content from a fleeting post into an evergreen asset. Imagine you had two storage units, both costing the same price. Storage A expires in 72 hours, while Storage B gives you five months. Which would you choose for your valuable assets? Content on Pinterest works for you for months, continually driving traffic and awareness long after you've published it."If you do that for your content on Pinterest, that's what you'll be creating because Pinterest has a a span of 5 months. So let's say you have a podcast you've done that's 5 minutes long. 5 minutes podcast episode that turns into a fivemon timeline."In essence, the speaker illustrates how a small, five-minute piece of content gains a five-month lifespan, creating an outsized return on the initial time investment.--------------------------------------------------------------------------------2. The Podcast as a Secret SEO EngineMany people think of a podcast as just an audio file. In reality, it's a powerful, multi-faceted tool for search engine optimization. Each episode offers seven distinct slots where you can submit strategic "intel" to platforms like Apple and Spotify, telling their algorithms precisely what your content is about.These seven SEO opportunities within a single episode are:• Podcast Cover Art• Episode Cover Art• Episode Title• Episode Description• Podcast Title• Podcast Description• The Author NameThis is incredibly impactful because it gives you numerous chances to signal your relevance. The title fields offer around 40-60 characters for your primary keywords, while the description fields give you a massive canvas of up to 4,000 characters to elaborate. By consistently embedding keywords across these seven slots, you create a clear, algorithm-friendly footprint that dramatically boosts your visibility and helps your target audience find you when they're searching for solutions.--------------------------------------------------------------------------------3. The Myth of "No Time": The Surprising Math of ConsistencyOne of the biggest hurdles for creators is the belief that producing consistent content, like a podcast, takes too much time. However, the math tells a different, far less intimidating story. Producing 75 podcast episodes in a single year might sound daunting. But let's break it down.Assuming one hour per episode, that's just 75 hours out of the 8,760 hours available in a year. This means you would spend less than 1% of your total time to build an entire library of valuable content. This simple calculation reframes the commitment from an overwhelming burden to a manageable, high-leverage activity."If you do 75 five episodes in a span of 365 days... That is less than 1% of your time in a year that you've spent on a podcast that has a lifespan of anywhere from 24 hours to 24 months."The true power lies in that contrast: a sub-1% time investment creates a powerful asset with a lifespan of up to two years. The return on investment is immense, turning small, consistent efforts into a long-term marketing engine.--------------------------------------------------------------------------------4. The 5% Rule of Listening: Why Your Message Isn't StickingHere is a counter-intuitive psychological truth that every marketer must understand: when someone listens to new information for the first time, they typically only acquire 5% of it.For a listener to reach 90% acquisition—the point where they truly understand a concept and could teach it back to someone else—they need repeated exposure. This has a massive implication for content creators. Your message will not stick after a single episode or post. This is why repetition, multi-format content (repurposing your podcast into blogs, social media posts, and pins), and clear, simple messaging are not just good ideas; they are essential. The real value is in reinforcing your core message over time and across platforms, moving your audience from 5% awareness to 90% understanding.--------------------------------------------------------------------------------5. Your Voice Builds the Bridge of TrustUltimately, a podcast's most profound power lies in the raw, human element of your voice. It serves as the cornerstone and anchor for your message. Text and images can inform, but your voice builds a relationship. Over time, as people listen to you consistently, they develop a "listen score," which directly translates into a "trust score."This is the bedrock of all effective marketing, because as any strategist knows, before you can earn dollars, you must earn trust. A podcast creates that bridge between you and your audience that static content cannot replicate. When people trust your voice, they are more likely to click your link, visit your website, and engage with your content. This trust makes every other part of your marketing machine—your SEO, your Pinterest strategy, your email campaigns—exponentially more effective."When you create a podcast, it creates that bridge of trust because now you can listen to me, you can call me out, you can say whatever you want... because of what you hear."--------------------------------------------------------------------------------Conclusion: Building Your Digital Marketing SandwichThe path to effective digital marketing doesn't have to be a chaotic scramble. By combining the foundational elements of SEO (capturing search intent), Podcasting (building trust and creating the core message), and Pinterest (creating a long-term, searchable content library), you build a robust, self-reinforcing system. It's a strategy that turns one piece of core content into a marketing engine that works for you for months, even years.This isn't about doing more work; it's about making the work you do more intelligent and interconnected. It's about building a system where each part strengthens the others, creating sustainable growth and a genuine connection with your audience.Now that you've seen the recipe, what part of your own digital marketing 'sandwich' have you been neglecting—the search-friendly buns or the trust-building meat in the middle?See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Dr. Geo Podcast
Why the WHY Matters Most: Dr. Geo's Philosophy on Prostate Cancer Care with Dr. Eric Zielinski

The Dr. Geo Podcast

Play Episode Listen Later Nov 22, 2025 47:01


In this special session from the upcoming Prostate Summit 2.0, Dr. Eric Zielinski sits down with Dr. Geo for a rare, vulnerable and informative conversation about the why behind his life's work in prostate cancer care.Key PointsThe emotional and spiritual side of working with thousands of menWhy your why matters more than the diet, protocol, or treatment choiceThe 3 buckets of prostate cancer and why care must be personalizedHis 4 pillars of healing: lifestyle, nutrition, fitness, and stress masteryHow fasting, cruciferous veggies, mushrooms, herbs, and targeted nutraceuticals help build resilienceWhy exercise is non-negotiable, and how sitting all day harms prostate and metabolic healthThis episode blends heart, science, and practical strategy to help men live longer and better with prostate cancer.Chapters00:00 – Intro02:00 – The “why” behind Dr. Geo's work07:00 – A powerful patient story & legacy12:00 – The 3 buckets of prostate cancer18:00 – Food, fasting & “It Days”23:00 – Exercise, sitting & movement32:00 – Mushrooms, herbs & targeted nutraceuticalsFrom the upcoming Prostate Summit 2.0

Marketing Over Coffee Marketing Podcast
Live From Boston at MarketingProfs B2B!

Marketing Over Coffee Marketing Podcast

Play Episode Listen Later Nov 21, 2025


In this Marketing Over Coffee: Chris and John onsite at the Omni in Boston’s Seaport District talk about the event, Gemini 3, GEO, and more! Direct Link to File Live from MarketingProfs B2B in Boston! Google Gemini 3 Released – The smartest AI on the market Google serving up GenAI pages over organic SERP results […] The post Live From Boston at MarketingProfs B2B! appeared first on Marketing Over Coffee Marketing Podcast.

We Don't PLAY
Google Search Console (GSC) New! Branded and Non-Branded Queries + Annotation Filters | Marketing Talk with Favour Obasi-ike

We Don't PLAY

Play Episode Listen Later Nov 21, 2025 64:58


Google Search Console (GSC) New! Branded and Non-Branded Queries + Annotation Filters | Marketing Talk with Favour Obasi-Ike | Sign up for exclusive SEO insights.This episode focuses on Search Engine Optimization (SEO) and the new features within Google Search Console (GSC).Favour discuss the recently introduced brand queries and annotations features in GSC, highlighting their importance for understanding both branded and non-branded search behavior.The conversation also emphasizes the broader strategic use of GSC data, comparing it to a car's dashboard for website performance, and explores how this data can be leveraged to create valuable content, such as FAQ-based blog posts and multimedia assets, often with the aid of Artificial Intelligence (AI) tools. A key theme is the shift from traditional keyword ranking to ranking for user experience and the interconnectedness of various digital tools in modern marketing strategy.--------------------------------------------------------------------------------Next Steps for Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠--------------------------------------------------------------------------------As a content strategist, you live with a fundamental uncertainty. You create content you believe your audience needs, but a nagging question always remains: are you hitting the mark? It often feels like you're operating with a blind spot, focusing on concepts while, as the experts say, "you don't even know the intention behind why they're asking or searching."What if you could close that gap? What if your audience could tell you, explicitly, what they need you to create next?That's the paradigm shift happening right now inside Google Search Console (GSC). Long seen as a technical tool, recent updates are transforming GSC into a strategic command center. It's no longer just for SEO specialists; it's the dashboard for your entire content operation. These new developments are a game-changer, revealing direct intelligence from your audience that will change how you plan, create, and deliver content.Here are the five truths these new GSC features reveal—and how they give you a powerful competitive edge.1. Stop Driving Your Website Blind: The Dashboard AnalogyManaging a website without GSC is like driving a car without a dashboard. You're moving, but you have no idea how fast you're going or if you're about to run out of fuel. GSC is that free, indispensable dashboard providing direct intelligence straight from Google. But the analogy runs deeper. As one strategist put it, driving isn't passive: "when you're driving, you got to hit the gas, you got to... hit the brakes... when do you stop, when do you go, what do you tweak? Do you go to a pit stop?"You wouldn't drive your car without looking at the dashboard. So you shouldn't have a website and drive traffic and do all the things we do without looking at GSC, right?Your content strategy requires the same active management—knowing when to accelerate, when to pivot, and when to optimize. The new features make this "dashboard" more intuitive than ever, giving you the controls you need to navigate with precision.2. The Goldmine in Your Search Queries: Branded vs. Non-BrandedThe first game-changing update is the new "brand queries" filter. For the first time, GSC allows you to easily separate searches for your specific brand name (branded) from searches for the topics and solutions you offer (non-branded). This is the first step in a powerful new workflow: Discovery.Think of your non-branded queries as raw, unfiltered intelligence from your potential audience. These aren't just keywords; they're direct expressions of need. Instead of an abstract concept, you see tangible examples like:• “best practices for washing dishes”• “best pet shampoo”• “best Thanksgiving turkey meal”When you see more non-branded than branded queries, it's a powerful signal. It means you have access to a goldmine of raw material you can build content on to attract a wider audience that doesn't know your brand… yet. This isn't just data; it's a direct trigger for your next move.3. From Keyword to "Keynote": Creating Content with ContextOnce you've discovered this raw material, the next step is Development. This is where you transform an unstructured keyword into a strategic asset by adding structure and meaning. It's a progression: a raw keyword becomes a more defined keyphrase, which can be built into a keystone concept, and ultimately refined into a keynote.What's a keynote? Think about its real-world meaning: "when somebody sends you a note, it has context, right? It's supposed to mean something and it's supposed to say something specific." A keynote isn't just a search term; it's that term fully developed into a structured piece of content that delivers a specific, meaningful answer.This strategic asset can take many forms:• Blogs• Podcast episodes• Articles• Newsletters• Videos/Reels• eBooks4. The Most Underrated SEO Tactic: Your New Secret WeaponYou've discovered the query and developed it into a keynote. Now it's time for Execution. The single most effective format for executing on this strategy is one of the most powerful, yet underrated, SEO tactics in history: creating content around Frequently Asked Questions (FAQs).The rise of Large Language Models (LLMs) has fundamentally changed search behavior. People are asking full, conversational questions, and search engines are prioritizing direct, authoritative answers. A "one blog per FAQ" strategy is the perfect response. It's a secret weapon that's almost shockingly effective.FAQ is the new awesome the most awesome ever. I I said that on purpose.How awesome? By creating a single, targeted blog post for the long-tail question, "full roof replacement cost [city]," one site ranked number one on Google for that exact phrase in just 30 minutes. That's the power of directly answering a question your audience is already asking.5. It's Not About New Features, It's About New ActionsThe real purpose of these GSC updates isn't to give you more charts to observe; it's to prompt decisive action. Every non-branded query is a signal for what content to create next, feeding a powerful strategic loop that builds your authority over time.This is where it all comes together in a professional content framework. As the source material notes, "That's why you have content pillars and you have content clusters." Your non-branded queries show you what clusters your audience needs, and your FAQ-style "keynotes" become the assets that build out those clusters around your core content pillars.This data-driven approach empowers you to:• Recreate outdated content with new, relevant insights.• Repurpose core ideas into different formats to reach wider audiences.• Re-evaluate which topics are truly resonating.• Reemphasize your most valuable messages with fresh content.Conclusion: What Does Your Dashboard Say?Google Search Console is no longer just a reporting tool. It has evolved into an essential strategic partner that closes the gap between the content you produce and the value your audience is searching for. It's your direct line to understanding intent, allowing you to move from guessing what people want to knowing what they need.Now that you know how to read your website's dashboard, what's the first turn you're going to make?See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Beacon Way
The Future of Voice Search and Strategies for Mental Health Practices

The Beacon Way

Play Episode Listen Later Nov 21, 2025 45:55


Join host Adrienne Wilkerson in this solo episode of the Beacon Way Podcast as she talks about the importance and impact of AI voice search on mental health practices. Discover why voice search is crucial for your practice, the evolution of AI search behaviors, and comprehensive strategies for optimizing your content for voice AI. Learn about the four primary pillars of modern search behavior, local voice optimization, visual content discoverability, and the shift towards generative engine optimization (GEO). Adrienne also discusses actionable steps to enhance your digital presence, including understanding your audience, developing quality content, and leveraging analytics. Don't miss this insightful episode that aims to help your practice thrive in the evolving digital landscape. 

Scaling Japan Podcast
Episode 90: LinkedIn Advertising in Japan with Ignacio Davalos

Scaling Japan Podcast

Play Episode Listen Later Nov 21, 2025 58:10


In this episode of the Scaling Japan Podcast, we welcome Ignacio Davalos, Content Strategy Director at AIM B2B (a Custom Media company) and an experienced marketer who has led full-funnel B2B and B2C programs for brands like L'Oréal, Gengo, and Lionbridge.Ignacio breaks down how LinkedIn is actually used in Japan, who the real users are, what types of campaigns perform well, and why Western lead-generation playbooks often fail when applied to the Japanese market. He shares practical insights on localization, targeting, tool integrations, and campaign structure, backed by multiple real case studies.If you're a marketer, consultant, or B2B advertiser looking to run LinkedIn campaigns in Japan, this episode gives you a tactical, Japan-specific guide to what works and what doesn't.This episode is sponsored by Custom Media, Tokyo's leading integrated marketing and PR agency since 2008, helping global brands expand across Japan and APAC.They can help you with:Localized storytelling to build trust in Asian marketsStrategic performance marketing (including LinkedIn Ads)Account-based marketing (ABM), paid media, GEO, and SEOHubSpot-certified CRM and marketing automationData-driven implementation with cultural expertiseLearn more about AIM B2B here: https://hi.switchy.io/h7TM 00:29 – Introduction 00:56 – Guest Introduction 03:03 – LinkedIn user numbers & growth 07:09 – User demographics in Japan 11:41 – Competitors to LinkedIn 14:10 – How Western companies use LinkedIn 15:50 – How Japan uses LinkedIn differently 18:34 – Japanese vs Western tool integrations 26:30 – French newspaper case study 28:50 – Strengths of LinkedIn as an ad platform 34:39 – Cybersecurity case study 37:29 – How to build a successful awareness-phase campaign 40:10 – Localization of messaging & targeting 48:23 – Japanese vs English ads 49:50 – Pitfall: MBA campaign with low results 51:16 – Common mistakes in follow-up and nurturingConnect with Ignacio Davalos on LinkedIn – linkedin.com/in/ignaciodavalos Link to GEO Strategy Online Webinar from AIM B2B: https://aim-b2b.com/lp/the-master-generative-engine-optimization-strategy/ Looking to take your business to the next level?Let our host Tyson Batino help you scale your company from $100,000 to $10,000,000 with personalized coaching and advisory.

Pressure Washing Marketing Podcast
Episode 69: The Future of SEO for Pressure Washing Businesses

Pressure Washing Marketing Podcast

Play Episode Listen Later Nov 21, 2025 23:19


Pressure Washing Business Owners — AI is already deciding which companies get found online.In this video, Jonathon Henderson from Pressure Washing Marketing Pros explains the future of SEO and how to make sure your business is still visible when Google, ChatGPT, and Gemini start recommending local companies directly.You'll learn how to: ✅ Structure your website for SEO, AEO, and GEO visibility ✅ Get featured in Google's AI Overviews and voice search ✅ Make ChatGPT recommend your business over competitors ✅ Future-proof your local rankings for the next 3–5 yearsJonathon and his team have helped over 125 exterior cleaning businesses stay visible online by tracking how AI-driven search is changing customer behavior.

Verbrechen der Vergangenheit
Mörderisches Manhattan: Die Gangs von New York

Verbrechen der Vergangenheit

Play Episode Listen Later Nov 20, 2025 71:52


Bandenkriege und Rassenhass prägen den Alltag in New Yorks Armenvierteln im 19. Jahrhundert. Besonders berüchtigt ist Five Points, ein Slum im Süden von Manhattan, der in ganz Amerika als Vorhof zur Hölle gilt. Als die Regierung 1863 Soldaten für den Kampf gegen die Südstaaten ausheben will, brechen dort die blutigsten Unruhen der US-Geschichte aus.+++Host und Redaktion: Insa Bethke/GEO EPOCHE Gast: Jens-Rainer BergSprecher: Peter KaempfeProduktion: Lia Wittfeld/Audio AllianceDen in der Folge empfohlenen Podcast "Imperium" gibt es zum Beispiel hier: https://open.spotify.com/show/4pK0IusbZQpEGIlLYY4qWM?si=ae6b2ef972c048c0 +++ Alle Rabattcodes und Infos zu unseren Werbepartnern finden Sie hier: https://linktr.ee/geoepoche ++++++ Auf RTL+ und GEO EPOCHE+ erscheinen die neuen Folgen von "Verbrechen der Vergangenheit" jeweils 14 Tage früher als auf den anderen Plattformen. +++ Sie möchten uns schreiben? Wir freuen uns über Feedback per Mail anverbrechendervergangenheit@geo.deMEHR GEO EPOCHE ZUM HÖREN"Germanen gegen Rom": Unter geo.de/germanen gelangen Sie an alle Folgen der neuen sechsteiligen Podcast-Serie sowie ein vergünstigtes Abo für GEO+."Menschen, die Geschichte machten - kurz erzählt": Das neue Kurzformat von GEO EPOCHE mit Peter Kaempfe auf GEO+. Zu allen bisher erschienenen Folgen geht es hier: geo.de/menschen... UND ZUM LESENUnter www.geo-epoche.de können Sie einen Monat lang GEO EPOCHE+ kostenlos testen - mit fast 3000 Artikeln zu allen Aspekten der Weltgeschichte.Folgen Sie GEO Epoche gern auf Social Media, bei Instagram (@geo_epoche) und Facebook (@geoepoche) +++AKTION: Hörerinnen und Hörer dieses Podcasts können unterwww.geo-epoche.de/podcast kostenlos ein eBook aus unserem Heft "Verbrechen der Vergangenheit" herunterladen.+++Unsere allgemeinen Datenschutzrichtlinien finden Sie unter https://datenschutz.ad-alliance.de/podcast.html +++Wir verarbeiten im Zusammenhang mit dem Angebot unserer Podcasts Daten. Wenn Sie der automatischen Übermittlung der Daten widersprechen wollen, klicken Sie hier: https://datenschutz.ad-alliance.de/podcast.html Unsere allgemeinen Datenschutzrichtlinien finden Sie unter https://art19.com/privacy. Die Datenschutzrichtlinien für Kalifornien sind unter https://art19.com/privacy#do-not-sell-my-info abrufbar.

Geologic Podcast
The Geologic Podcast Episode #943

Geologic Podcast

Play Episode Listen Later Nov 19, 2025 55:23


  THE SHOW NOTES   Days of the week and their rules Intro New Parking Garage The History Chunk      - November 20th Death By Lightning & Pluribus Religious Moron of the Week      - Ray Dean Jr. Stocking Stuffer      - All I Want for Christmas is Free Parking Ask George      - Fade Outs? from Bill Tell Me Something Good      - Cancelled Concert The Christmas Sweaters Dec.18th Show Close .........................   MENTIONED IN THE SHOW   The Christmas Sweaters – Tickets! Stocking Stuffer on Bandcamp .........................   UPCOMING SCHEDULE   The Christmas Sweaters: Alex Radus & George Hrab Thursday, Dec. 18, 2025 The Icehouse Bethlehem, PA Geo & SGU: Extravaganza & Private Show Seattle, Washington Saturday, Jan. 10, 2026 TICKETS George Hrab solo acoustic Saturday, Jan. 17, 2026 / 8 pm-10 pm The Red Stag, Bethlehem, PA George Hrab's Occasional Songs for the Periodic Table 118 Elements • 118 Songs • 90 Minutes Saturday, March 7th, 2026 The Icehouse Bethlehem, PA Geo & SGU: Extravaganza & Private Show Madison, Wisconsin Saturday, May 16, 2026 TICKETS CSICON Center for Inquiry 50th Anniversary Conference Geo & SGU: Extravaganza & Live PodcastAwards Dinner & Variety Show Buffalo, New York June 11-14th 2026 csiconference.org  Geo & SGU: Not-A-Con Sydney / NZ Skeptics Conference July 2026 Australian & New Zealand Episode 1000 of The Geologic Podcast Saturday, January 9, 2027 The Icehouse Bethlehem, PA .........................   SUBSCRIPTION INTERFACE   You can now find our subscription page at GeorgeHrab.com at this link. Many thanks to the sage Evo Terra for his assistance. .........................   Get George's Music Here  https://georgehrab.hearnow.com https://georgehrab.bandcamp.com ................................... SUBSCRIBE! You can sign up at GeorgeHrab.com and become a Geologist or a Geographer. As always, thank you so much for your support! You make the ship go. ................................... Sign up for the mailing list: Write to Geo! Check out Geo's wiki page, thanks to Tim Farley. Have a comment on the show, a Religious Moron tip, or a question for Ask George? Drop George a line and write to Geo's Mom, too!

We Don't PLAY
⚠️ Cloudflare Internet Outage; Adobe x Semrush Acquisition Deal: Tech Dependency vs Business Website Strategy with Favour Obasi-ike

We Don't PLAY

Play Episode Listen Later Nov 19, 2025 24:51


⚠️ Cloudflare Internet Outage; Adobe x Semrush Deal: Tech Dependency vs Business Website Strategy with Favour Obasi-Ike | Sign up for exclusive SEO insights.This is Marketing Club Clubhouse discussion, primarily focusing on the widespread impact of a recent Cloudflare outage that affected numerous popular platforms like ChatGPT, Spotify, Uber, and Zoom. Favour Obasi-ike uses this event to emphasize the importance of business continuity and operational redundancy, urging listeners to research and select robust platforms for their own enterprises to mitigate the risks of future outages. Furthermore, the discussion touches upon the rapidly changing tech industry landscape, including the significant Adobe acquisition of Semrush and the competitive moves of companies like Canva, prompting audience commentary on the potential implications of these corporate shifts on product quality and market strategy. Favour also suggests alternative hosting solutions like SiteGround and Hostinger as more resilient options for business websites.--------------------------------------------------------------------------------Next Steps for Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠--------------------------------------------------------------------------------The Day the Internet Stumbled: 3 Surprising Lessons from a Single Tech OutageIntroduction: More Than Just a GlitchA single infrastructure failure on a Tuesday morning did more to reveal the precarious nature of our digital world than a dozen industry white papers. When the internet infrastructure company Cloudflare experienced a major outage, it was far more than a momentary glitch.Its scale was staggering. Suddenly, a diverse range of major companies—including Canva, ChatGPT, Spotify, Uber, and Zoom—were all experiencing issues simultaneously. The event wasn't just a technical problem; it was a revealing moment that offered a rare peek behind the curtain of the digital world. It exposed hidden vulnerabilities and surprising dynamics within the tech ecosystem we all depend on. This article distills the three most impactful lessons learned from that single event.1. The Internet Isn't a Cloud, It's a Jenga TowerThe Centralization SurpriseThe core lesson from the Cloudflare outage was the shocking revelation of just how centralized our decentralized-seeming internet truly is. The popular image of the internet is a resilient, distributed network, but the reality is that a small number of foundational companies form the base of a massive Jenga tower. When a key block like Cloudflare was jostled, users quickly discovered that dozens of different services were all pointing "towards one direction," revealing a hidden single point of failure. Seemingly stable pieces higher up—from your design software to your ride-share app—began to wobble.This one incident impacted a staggering list of applications, highlighting the sheer diversity of services reliant on a single piece of infrastructure: Canva, Archive of Our Own, Canvas, Character AI, ChatGPT, Claude AI, Dayforce, Google Store, Grinder, IKEA, Indeed, League of Legends, Letterboxed, OpenAI, Quizlet, Rover, Spotify, Square, Truth Social, Uber, and Zoom. For the average user, this means the digital services that feel distinct and independent are, in fact, far more fragile and codependent than they appear.2. While You Were Offline, Big Tech Made Some Bizarre MovesA Bizarre Acquisition Amidst the ChaosWhile the digital world was grappling with the outage, news broke that Adobe was acquiring SEO tool Semrush for $1.9 billion. This development, happening alongside the infrastructure chaos, sparked widespread confusion and skepticism. As many in the tech community noted, Semrush "has nothing to do with creative" software, which is Adobe's core domain.The concern was palpable, with one community member expressing a common fear:"I really hope this Semrush acquisition doesn't affect quality and support. Big corporation buyouts [rarely succeed]."The analysis behind this seemingly strange move points to the disruptive force of artificial intelligence. The theory is that as AI reshapes search and content creation, traditional SEO tools are finding it harder to maintain their dominance. This acquisition could be Adobe's strategic, if unconventional, response to that industry pressure. This trend of unexpected competition is visible elsewhere, with platforms like Canva making aggressive moves into video editing, putting them in direct competition with Adobe. The outage served as a backdrop to a tech landscape that is shifting in unpredictable ways.3. Your Business is More Vulnerable Than You Think (But Outages Can Make You Stronger)The Resilience ImperativeFor businesses and professionals, the outage was not an abstract problem. The impact was immediate: one professional reported their AI-powered Fathom note-taker for Zoom failed to load, even while the Zoom call itself was active—a perfect example of a hidden dependency crippling a critical workflow. The sudden inability to access essential tools forces a critical business question to the surface:"...if ChatGPT is down and that's what I use and now I can't use it for the first four hours of my day... How can I use 50% of my time to maximize 100% of my opportunity?"The core advice is to reframe these events not as mere problems to be weathered but as invaluable opportunities for strategic review. Business owners should use these moments to ask what platforms they truly rely on, research the stability of those systems, and begin building more resilient workflows.This is the "bow and arrow" principle applied to business strategy. An outage forces you to pull back, assess your tools, and re-aim. This forced pause, while painful, is precisely what allows you to launch forward with a more resilient, deliberate, and ultimately stronger operational foundation, turning a negative event into a catalyst for positive change.Conclusion: A New Lens for a Digital WorldThis single outage taught us more than just who owns the internet's plumbing. It revealed the hidden fragility of our digital infrastructure, highlighted the unpredictable strategies of tech giants under pressure, and underscored the personal and professional imperative for building resilience. It showed that the platforms we use every day are interconnected in ways we rarely see until something breaks.The next time your favorite app goes down, will you just see an inconvenience, or will you see a chance to re-evaluate the digital foundation your work and life are built on?See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Matt Brown Show
MBS953-AI Search Playbook Turning GEO into a Lead Pipeline with Andreas Voniatis

Matt Brown Show

Play Episode Listen Later Nov 19, 2025 29:27


Send us a textMatt Brown talks with Andreas Voniatis, founder and CEO of Artios, about Generative Engine Optimization and how brands win leads from AI search. They cover Google AI mode, GPT's Atlas browser, why GEO changes the game for discoverability, and why authenticity beats AI slop.Support the show

Confessions of an SEO
Breathing Through the Noise - Season 5, Episode 46

Confessions of an SEO

Play Episode Listen Later Nov 18, 2025 14:48


This week's topic was inspired from a Twitter post from Suganthan Mohanadasan suggesting that the SEO community has a mental health issue - we're arguing now over everything - no consensus anywhere.And no one is talking about it.Let's dive into this on this week's Confessions of an SEO.Last week's episodeSEO vs GEO vs AIO equals IR Mentioned in the show:Twitter post https://x.com/Suganthanmn/status/1990020182035861827About Snippet DigitalIndexation Research - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Crawl Or No Crawl ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Tools that I use and recommend:Indexzilla -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.indexzilla.io⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (indexing technology)GSC Tool -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/gsctool⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠SEO in ATX ⁠⁠⁠- SEO as a serviceYoutube Channel -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Confessions of An SEO®⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://g.co/kgs/xXDzBNf⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠-------- Crawl or No Crawl Knowledge panelInterested in supporting this work and any seo testing?Subscribe to Confessions of an SEO™ wherever you get your podcasts. Your subscribing and download sends the message that you appreciate what is being shared and helping others find Confessions of an SEO™An easy place to leave a review ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.podchaser.com/podcasts/confessions-of-an-seo-1973881⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠You can find me on⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Carolyn Holzman⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - Linkedin⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠American Way Media⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Google Directly⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠AmericanWayMedia.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Consulting AgencyNeed Help With an Indexation Issue? - reach out Text me here - 512-222-3132Music from Uppbeathttps://uppbeat.io/t/doug-organ/fugue-stateLicense code: HESHAZ4ZOAUMWTUA

On Record PR
Inside LMA's TWxSW Conference: GEO, AI, Silos, and the Rule of Law

On Record PR

Play Episode Listen Later Nov 17, 2025 50:32


To mark episode 200, host Jennifer Simpson Carr is joined by teammates Kim Miller, Mahalet Ropar, and Kyla Thompson to discuss top takeaways from LMA's 2025 TWxSW Conference. They explore GEO and gated content, breaking down silos, responsible AI adoption, evolving pricing models, and a powerful fireside chat on the rule of law.

We Don't PLAY
Free Vs Investment Trials: Why a $1 Trial Can Be More Powerful Than a Free Trial with Favour Obasi-ike

We Don't PLAY

Play Episode Listen Later Nov 16, 2025 18:39


Free Vs Investment Trials: Why a $1 Trial Can Be More Powerful Than a Free Trial with Favour Obasi-Ike | Sign up for exclusive SEO insights.This Clubhouse audio session focused on marketing strategies, specifically comparing the efficacy of free trials versus investment trials for products and services. Favour discusses how an investment trial, even as low as one dollar, establishes a financial commitment from the customer, potentially leading to better conversion than a completely free offer, though both require nurturing efforts. The conversation also touches on upcoming holiday sales, various email marketing platformslike Flowdesk, and the importance of technical SEO and website development in business growth. Ultimately, Favour advises business owners to analyze and decide which trial method best suits their goals, emphasizing that the psychology of value is crucial for long-term customer engagement.--------------------------------------------------------------------------------Next Steps for Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠--------------------------------------------------------------------------------Introduction: The "Free Trial" FallacyOffering a "free trial" is a universal business strategy, especially during peak seasons like Black Friday or the holidays. It's the go-to method for attracting customers by lowering the barrier to entry. But have you ever considered that "free" might not be the most effective path to gaining truly committed customers?This article explores a few surprising truths about customer psychology and commitment by comparing the standard free trial with a powerful alternative: the "investment trial." We'll examine why asking for a small, initial investment can fundamentally change the customer relationship and lead to better results.The Surprising Takeaways from Free vs. Investment Trials1. The Power of a Single Dollar: Shifting from a "User" to an "Investor" MindsetThe core difference between a "free trial" and an "investment trial" is the financial commitment. A free trial has none, while an investment trial requires a small payment, even if it's just $1. This seemingly minor detail triggers a significant psychological shift.When a customer pays—even a nominal amount—their mindset changes. They are no longer a passive user getting something for free; they have become an active investor in a potential solution. This act pre-qualifies them and changes their relationship with the product from the very beginning. Because they have invested, they are more likely to perceive the engagement as a "better experience," reinforcing the value of their decision and anticipating an even greater return on a larger future investment....if you now say, okay, it's $99 or it's $1,000 or it's whatever amount of dollars, the person doesn't feel like they have to think twice about started because they've already financially committed to something that was an investment that they were interested in. That's the difference.This initial commitment dramatically shortens the time it takes to convert a trial user into a full-paying customer. The journey from a $1 investment to a $1,000 purchase is psychologically shorter than the journey from "free" to any paid plan. While a free trial may require 14 to 30 days of nurturing to achieve conversion, an investment trial can convert in as little as 10 minutes or one hour because the primary psychological barrier has already been crossed.2. The Real Cost of "Free" Isn't Zero—It's TimeNothing is truly free. In a free trial, the user isn't paying with money, but with an equally valuable currency: their time and attention.When someone engages with a free product, they are spending time processing information and making a decision. The business's goal is to make that time investment feel so valuable that it leads to a financial one. Think of the common B2B strategy of offering a free 30-45 minute consultation call. The prospect invests their time, and in exchange, the business must deliver enough tangible value in that short window to justify a larger investment. The "free" call becomes a sale because the value demonstrated makes the time spent feel worthwhile. The same principle applies to tasting a free food sample—if it delivers immediate value, it leads to a purchase.So if it's a free trial, yes, get it for free. Sign up for free... it's not really free because they're spending time. That's the exchange.The implication for businesses is clear: the product or information offered in a free trial must deliver immediate, tangible value. You must make the user's time investment feel so worthwhile that they are compelled to make a financial one.3. The $2,000 Anomaly: Why High-Ticket Sales Can Be Easier Than Low-Ticket OnesOne of the most surprising claims is that "it's harder for me to sell a $20 product than a $2,000 product." This paradox defies conventional business logic, but the reasoning behind it is sound.Customers often perceive small, recurring payments as nuisances or minor expenses they'd rather avoid. In contrast, they view large, one-time investments as significant projects with a high potential return. A high-ticket investment is tied to a bigger, more valuable outcome—such as achieving AI SEO, building websites, gaining domain authority, or becoming dominant in your area of expertise—that they can justify more easily as a strategic move.This connects directly back to the "investment trial" concept. A person willing to invest just $1 is already thinking about potential returns, which is the exact mindset needed to make a larger, high-value purchase. They have already crossed the mental barrier from being a passive consumer to an active investor.This should encourage you to reconsider your pricing and offer structure. Instead of focusing only on low-cost entry points, consider how to frame your offerings as high-value investments that solve significant problems for your ideal customers.Conclusion: Your Next MoveThe psychology behind a trial offer is often more critical than the price tag. The ultimate goal isn't just to get sign-ups; it's to cultivate an investor's mindset from the very first interaction. By asking for a small commitment, you attract a more serious audience and prime them for a long-term, high-value relationship.As you plan your next offer, ask yourself this: How can you shift the focus from a simple "free sample" to a meaningful "initial investment" to attract your most committed future customers?See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

No Jumper
The Underground Podcast #1 with Adam, Diddy Bop, Geo & Sauce Kills

No Jumper

Play Episode Listen Later Nov 14, 2025 99:05


Tune into No Jumper's newest podcast, broadcasting live on Twitch every Friday at 10AM PST and streaming afterward on YouTube. Hosted by Adam22, Diddy Bop, Geo, and Sauce Kills, this show dives deep into the new wave of underground hip hop — the artists, the scenes, the controversies, and the culture shaping the future. Raw takes, fresh discoveries, and real conversations every week. Learn more about your ad choices. Visit megaphone.fm/adchoices

Geologic Podcast
The Geologic Podcast Episode #942

Geologic Podcast

Play Episode Listen Later Nov 13, 2025 51:57


  THE SHOW NOTES   Guilty Pleasures and a 38-year-old setlist Intro Cleaning behind the TV Community Calendar      - November & December 2025 Ask George      - Band tricks? from Jay (Not the SGU Jay) Religious Moron of the Week      - Father Mark Rowles from John Hennis Tell Me Something Good       - Dog Rescue Christmas Sweaters Dec. 18th  Show Close .........................   MENTIONED IN THE SHOW   The Christmas Sweaters – Tickets! .........................   UPCOMING SCHEDULE   The Christmas Sweaters: Alex Radus & George Hrab Thursday, Dec. 18, 2025 The Icehouse Bethlehem, PA Geo & SGU: Extravaganza & Private Show Seattle, Washington Saturday, Jan. 10, 2026 TICKETS George Hrab solo acoustic Saturday, Jan. 17, 2026 / 8 pm-10 pm The Red Stag, Bethlehem, PA George Hrab's Occasional Songs for the Periodic Table 118 Elements • 118 Songs • 90 Minutes Saturday, March 7th 2026 The Icehouse Bethlehem, PA Geo & SGU: Extravaganza & Private Show Madison, Wisconsin Saturday, May 16, 2026 TICKETS CSICON Center for Inquiry 50th Anniversary Conference Geo & SGU: Extravaganza & Live PodcastAwards Dinner & Variety Show Buffalo, New York June 11-14th 2026 csiconference.org  Geo & SGU: Not-A-Con Sydney / NZ Skeptics Conference July 2026 Australian & New Zealand Episode 1000 of The Geologic Podcast Saturday, January 9, 2027 The Icehouse Bethlehem, PA .........................   SUBSCRIPTION INTERFACE   You can now find our subscription page at GeorgeHrab.com at this link. Many thanks to the sage Evo Terra for his assistance. .........................   Get George's Music Here  https://georgehrab.hearnow.com https://georgehrab.bandcamp.com ................................... SUBSCRIBE! You can sign up at GeorgeHrab.com and become a Geologist or a Geographer. As always, thank you so much for your support! You make the ship go. ................................... Sign up for the mailing list: Write to Geo! Check out Geo's wiki page, thanks to Tim Farley. Have a comment on the show, a Religious Moron tip, or a question for Ask George? Drop George a line and write to Geo's Mom, too!

INspired INsider with Dr. Jeremy Weisz
[SaaS & AI Series] Future-Proofing Your Marketing With Jason Patel

INspired INsider with Dr. Jeremy Weisz

Play Episode Listen Later Nov 13, 2025 39:49


Jason Patel is the Co-founder and CEO of Open Forge AI, a B2B SaaS company that helps businesses expand their visibility across AI-driven search and answer engines. Before this, he built and successfully exited Transizion, an edtech company providing personalized career and college guidance. At Open Forge AI, Jason leads strategy and product development, leveraging his expertise in technology and marketing. He holds a bachelor's degree in political communication from The George Washington University.  In this episode… The marketing landscape is evolving faster than ever, driven by the rapid integration of AI into search and discovery. Traditional SEO strategies that once guaranteed visibility are losing traction as generative AI reshapes how consumers find products, services, and brands. So how can businesses ensure they're not left behind in this new digital frontier? Drawing from his experience building AI-powered marketing tools, Jason Patel emphasizes that visibility in the age of ChatGPT requires more than traditional SEO tactics. He highlights how AI technologies are changing the rules of discoverability — brands must now optimize for ChatGPT and other AI systems, not just Google. By building tools that make websites machine-readable, automating content creation, and improving third-party citations, he's helping businesses future-proof their marketing strategies for a world where AI agents decide what gets seen. His approach bridges technical precision with strategic insight, giving companies the edge they need to stay competitive. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Jason Patel, Co-founder and CEO of Open Forge AI, to discuss how AI is transforming marketing visibility. They explore what GEO means for modern businesses, how AI agents are reshaping content strategy, and why technical optimization is vital for AI readiness. Jason also shares practical tips for entrepreneurs looking to leverage AI as a growth amplifier rather than a threat.