Podcasts about Geo

Today's Headlines: The Department of Agriculture is dealing with a bedbug infestation in the offices of the agency responsible for containing invasive pests. Yes, you read that right. Todd Blanche confirmed to Congress — not under oath, refusing to put it in writing — that the DOJ is dropping the Traitor Fund, while clarifying that the part protecting Trump and his family from IRS audits remains in effect, which was clearly the point all along, and a federal judge revived Trump's IRS lawsuit to investigate whether the whole arrangement was "premised on deception." The Trump administration hired a convicted January 6th rioter — 19 when he stormed the Capitol — to work in the Defense Department's irregular warfare and counterterrorism section, one of the most sensitive portfolios in the government, and named Bill Pulte — a family friend with zero government experience whose father is in the Epstein files — as acting director of national intelligence, using "acting" specifically to skip Senate confirmation. New Jersey's attorney general sued GEO Group, the private contractor operating Delaney Hall detention center, over inhumane conditions and demanding health inspections — GEO holds a $1 billion ICE contract. The Kushner family is planning a $1.4 billion luxury hotel complex off the Albanian coast, which the prime minister loves and locals are actively protesting. And finally, Democratic congressman Jimmy Gomez — chairman of Congress's "Dad Caucus" — admitted to cheating on his wife after the New York Post outed him, he denied it, and CNN reported the House Ethics Committee is already investigating him for sexual misconduct, completing a full humiliation arc in under 48 hours. Resources/Articles mentioned: Not Us: The Federal Government's Insect-Defense Agency Is Infested With Bed Bugs NBC News: Todd Blanche says DOJ ‘not moving forward' with ‘anti-weaponization' fund NYT: Order Shielding Trump Family From I.R.S. Audits Will Remain, Blanche Says WaPo: Pentagon hires convicted Jan. 6 rioter for sensitive counterterrorism job The Guardian: ‘Americans will be less safe': alarm as Trump picks loyalist as intelligence chief | Trump administration The Guardian: New Jersey sues Geo Group, private operator of Delaney Hall ICE facility NYT: Protests Grow in Albania Over Kushner-Linked Project CNN: Exclusive: House Ethics Committee investigating Rep. Jimmy Gomez over sexual misconduct allegations, sources say Subscribe to the Betches News Room and join the Morning Announcements group chat. Go to: betchesnews.substack.com Morning Announcements is produced by Sami Sage and edited by Grace Hernandez-Johnson Learn more about your ad choices. Visit megaphone.fm/adchoices

Google has made a couple of big announcements recently, and they could impact your small business SEO strategy. Let's chat about what's happening, what they're changing, and what they're saying you need to do to remain visible online. First up, Google released its first official guidance on AI optimization. They've also said you don't need to say AEO or GEO; in their eyes, it's all just SEO. You can read their official guidance here - https://developers.google.com/search/docs/fundamentals/ai-optimization-guideSecond, they're changing the search experience, and most queries will be answered by AI, not via a list of links on the search results page like we're used to. Finally, what does this mean for your small business? It means you need to make sure you're doing SEO, you've adjusted your content strategy to focus on what they call non-commodity content, and you're following SEO best practices to keep your business visible in this new online search experience. If you're already in Simple SEO Content or working with me 1:1, you're fine, everything we're doing is correct and is in alignment with the new guidance. If you're still trying to do this on your own, now is the time to start working together. Join me in Simple SEO Content or work with me one-on-one, and I'll guide you through what you need to do to remain visible so you can generate leads and make money.  Support the showRegister now for the free SEO class - https://www.etchedmarketing.com/registration-seo-class  My free resources are here- https://www.etchedmarketing.com/freebies  Want to work with me 1:1? https://www.etchedmarketing.com/marketing-consulting   Join me in Simple SEO Content -https://www.etchedmarketing.com/yes Join Simple Podcast SEO and learn how to grow your show quickly and easily in the self-study podcast SEO program. - https://www.etchedmarketing.com/enroll My favorite marketing tools (affiliate links) Podcast recording and editing - DescriptPodcast hosting - BuzzsproutEmail Marketing - Active CampaignMarketing Website Analytics - Clicky SEO Tool - Ubersuggest     Do you have a question you'd like me to answer on the podcast? Ask it here -  https://forms.gle/Fbrqpmss6gxUnaMj7

Megan chats with Casey Markee about the massive shifts happening in SEO, AI search, semantic content, and what food bloggers must do now to stay visible and profitable. Casey Markee is the owner of internet consultancy Media Wyse. An SEO for over 25 years, he has been working exclusively with food and lifestyle bloggers since 2015. During that time, he's worked with thousands of bloggers across every recipe niche imaginable. He likes long walks to the refrigerator and back and believes bacon and candy corn are gourmet foods. SEO is changing faster than most food bloggers realize. In this episode, Casey breaks down why Google has shifted from keywords to intent, how AI is changing search behavior, and which outdated SEO practices are quietly hurting rankings. He also shares practical strategies for improving recipe content, increasing visibility in AI search, and building a site that can compete long-term in a rapidly evolving landscape. Key Topics Discussed: - Google now prioritizes intent and semantic relevance over exact match keywords. - AI summaries and AI buttons can increase visibility and referral traffic. - Thin and outdated content weakens the overall strength of your site. - Readability matters more than optimization scores from SEO tools. - Internal linking strategy directly impacts rankings and topical authority. - Popups consistently hurt crawl quality and search performance. Resources Google "What is Semantic Search" AI buttons: Smart UX play, risky GEO tactic, or both? Blogging, AI, and the SEO road ahead: Why clarity now decides who survives Google's Guidance on Performing Well in AI Search Google's NEW Guide on AI Search (including Myths) Most recent "Search Quality Rater Guidelines" Ryan Jones SerpRecon Tool (offers a 7-day trial) Feast AI Buttons Hubbub Action Buttons How to Audit your Robots.txt File to NOT block AI Book an Audit with Casey Guest Details Connect with Media Wyse Website | Instagram

What is actually happening to the media relations tools publicists rely on daily? In this episode of the PR Pace podcast, host Annie Scranton sits down with Brett Farmiloe, founder and CEO of Featured, to discuss the major shifts happening at the intersection of PR, artificial intelligence, and brand visibility.Brett shares the exclusive backstory behind his acquisition and relaunch of Help a Reporter Out (HARO) and Connectively, revealing his vision for preserving the nostalgia and product-market fit of the traditional three-times-a-day email newsletter while scaling a unified platform.Annie and Brett dive deep into the reality of AI-generated pitching, how journalists really feel about AI in their inboxes, and how PR professionals can navigate the shift from traditional SEO to GEO (Generative Engine Optimization). Learn how authoritative press releases and earned media mentions are becoming the ultimate "secret weapons" for training Large Language Models (LLMs) and securing AI visibility for your clients.Here's what we're talking about:The HARO Timeline: What happened to Help a Reporter Out and Connectively, and what their return looks like today.AI vs. Human Pitching: How 35% of journalists are actively opting out of 100% AI-generated pitches, and why a "human in the loop" is essential.The Evolution of Featured: How Featured is building the first true AI "co-pilot for PR" to solve inbox overload and unify journalist requests, podcasts, and speaking opportunities.GEO Strategy & AI Visibility: Direct tactics for landing your brand on the "new front page of the internet"—from authoritative news wires to GEO audits.Connect with the Guest:Visit Featured: Featured.com Visit Connectively: Connectively.us 

Alan Rambam is a Forward-Deployed AI Search Architect, which means he's focused on developing digital infrastructure that solves real-world problems. He specializes in how AI systems are reshaping discovery, trust, and decision-making. He has over two decades of experience leading enterprise digital transformation, including the past seven years helping Ford develop its large-scale AI search ecosystem. Alan's even worked for the FBI, where he helped develop a proprietary Social Intelligence Engine to decode “gang chatter” on social media and built a real-time Pattern Detection Dashboard. The FBI's first social-mediated threat detection tool, which enabled actionable field interventions.Today, Alan focuses on the structural shift from search results to AI synthesis. His work centers on Generative Engine Optimization (GEO), the emerging discipline that trains AI Assistants and shapes how humans and institutions are recognized, compared, and understood within AI-mediated environments, such as search. And he's here to discuss his book, Maintaining Visibility: A Survival Guide for GEO in the AI-Driven Search Era.Phone #: 9174469968Linked In: www.linkedin.com/in/alanrambamConnect and tag me at:https://www.instagram.com/realangelabradford/You can subscribe to my YouTube Channel herehttps://www.youtube.com/channel/UCDU9L55higX03TQgq1IT_qQFeel free to leave a review on all major platforms to help get the word out and change more lives!

We talk through what “AI visibility” really means and why marketers are racing ahead of the data, even as consumer behavior shifts toward AI search and AI assistants. We connect SEO fundamentals to GEO and agentic commerce so you can take practical steps instead of getting stuck in paralysis. • AI visibility tools and why the industry lacks a baseline standard • How context and personalization change AI search results • Why LLM analytics is immature and often modelled on simulations • The importance of data hygiene when AI tools disagree • How AI assistants compress the customer journey into one surface • Google AI Mode, AI Overviews, and why SEO still matters • Agentic commerce and what it means when AI buys for people • Simple starting steps like tracking, schema, and product feed readiness • Avoiding low-value AI-generated content and focusing on usefulness Guest Contact Information: Linkedin: linkedin.com/in/andrewmhigginsWebsite: parsnipp.comMore from EWR Digital and Matthew:Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon PodcastFree SEO Consultation: www.ewrdigital.com/discovery-callWith over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. Now, host Matthew Bertram — creator of the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you'll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. Find more episodes here: youtube.com/@BestSEOPodcastbestseopodcast.combestseopodcast.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastConnect With Matthew Bertram: Website: www.matthewbertram.comInstagram: @matt_bertram_liveLinkedIn: @mattbertramlivePowered by: ewrdigital.comSupport the show

Can AI help you understand your PSA, improve prostate cancer detection, and help doctors make better decisions?In this episode, Dr. Geo sits down with Dr. Jennifer Miles-Thomas, urologist, healthcare executive, Treasurer of the American Urological Association, and Vice Chair of Integration and Innovation at Northwestern Medicine to break down how AI is changing prostate care.We cover ChatGPT, PSA interpretation, privacy concerns, prostate MRI, digital pathology, ambient AI, and the future of prostate cancer diagnosis.Can AI explain an elevated PSA? Which tools are best? Is your medical data private? And how are physicians using AI to improve care while keeping human judgment at the center?Dr. Miles-Thomas explains how tools like ChatGPT, Perplexity, Claude, Gemini, and Grok can help men ask smarter questions, better understand risk, and prepare for doctor visits—but why AI should never replace medical expertise.TIMESTAMPS06:00 — Can AI Help You Understand Your PSA?08:00 — Privacy & AI Health Searches10:00 — Best AI Tools for Medical Questions13:00 — AI for Doctors & Smarter Decisions14:00 — Ambient AI & The Future of Doctor Visits21:00 — AI, MRI & Prostate Cancer Detection26:00 — The Biggest Risks of AI in MedicineKEY TAKEAWAYS• AI can help explain an elevated PSA—but context matters• Better prompts lead to better answers• Use AI to ask smarter questions, not self-diagnose• AI may improve MRI, pathology, and cancer detection• Human oversight still mattersAI is changing prostate care fast but what does it actually mean for you? Dr. Jennifer Miles-Thomas breaks it all down. Let's get into it.___________________________________

Crossing the Afghanistan border in disguise at night was once just part of the job

Headlines for May 29, 2026; “Subversion of Law and Order”: ICE Violence Escalates at Newark’s GEO-Run Jail, Delaney Hall; Meet Nadia Milleron: Jury Awards Family $50M for Daughter’s Death in Boeing Crash; “It’s About People Feeding Their Families”: Indigenous-Led Anti-Austerity Protests Rock Bolivia

Headlines for May 29, 2026; “Subversion of Law and Order”: ICE Violence Escalates at Newark’s GEO-Run Jail, Delaney Hall; Meet Nadia Milleron: Jury Awards Family $50M for Daughter’s Death in Boeing Crash; “It’s About People Feeding Their Families”: Indigenous-Led Anti-Austerity Protests Rock Bolivia

Want to connect with Krista? Follow her on Instagram!SummaryKrista and Christa discuss the importance of SEO for photographers, emphasizing how it builds long-term credibility and attracts clients without relying solely on paid advertising. They explore practical strategies for optimizing websites for Google and AI, including keyword use, content creation, and mindset shifts for consistent, long-term results.Key TopicsThe power of SEO for long-term client inquiriesOptimizing website content for Google and AIThe importance of owning your website platformUsing GEO keywords to attract local clientsCreating evergreen content for sustained trafficThinking about joining Uncapped or Intensive coaching? DM me the word COACH to www.instagram.com/christa_rene for a no pressure convo on if this could help your business grow to the next level.Thanks for listening! We'd LOVE if you left us a review!Connect with Christa on Instagram HERE!Enjoy a free 20-min training on adding $50k in income from products HERE!Apply for Uncapped HERE!

  THE SHOW NOTES  Farewell, Mr. Colbert Intro 48 degrees and unsurprisingly fun Rupert McClannahan's Indestructible Bastards      - Timothy Friede Martin Short documentary— Martin: Life is Short The History Chunk      - May 28th Religious Moron of the Week      - Bishop Hilarion Ask George      - Suit Pants? from Ted J. Tell Me Something Good      - 108th Birthday Wisconsin with the SGU Show Close .........................   MENTIONED IN THE SHOW   Something Good .........................   UPCOMING SCHEDULE   Geo & SGU: Extravaganza & Private Show Madison, Wisconsin Saturday, May 30, 2026 TICKETS CSICON Center for Inquiry 50th Anniversary Conference Geo & SGU: Extravaganza & Live PodcastAwards Dinner & Variety Show Buffalo, New York June 11-14th 2026 csiconference.org  Geo & SGU: Not-A-Con Sydney / NZ Skeptics Conference July 2026 Australian & New Zealand George Hrab solo at MUSIKFESTAugust 6th 58:00 pm Lyrikplatz The George Hraband at MUSIKFESTAugust 9th 5:30–6:30Liederplatz Episode 1000 of The Geologic Podcast Saturday, January 9, 2027 The Icehouse Bethlehem, PA .........................   SUBSCRIPTION INTERFACE   You can now find our subscription page at GeorgeHrab.com at this link. Many thanks to the sage Evo Terra for his assistance. .........................   Get George's Music Here  https://georgehrab.hearnow.com https://georgehrab.bandcamp.com ................................... SUBSCRIBE! You can sign up at GeorgeHrab.com and become a Geologist or a Geographer. As always, thank you so much for your support! You make the ship go. ................................... Sign up for the mailing list: Write to Geo! Check out Geo's wiki page, thanks to Tim Farley. Have a comment on the show, a Religious Moron tip, or a question for Ask George? Drop George a line and write to Geo's Mom, too!

Allie Mae and Dominic Leonelli join Geo and DerkIn This Episode:Comedy & Outfits: Allie Mae debuts her new Kill Tony appearance to talk about the reality of the independent comedy grind and dealing with online feedback.The Tech Takeover: The crew experiments with "Bad Rudi AI" to see if an artificial intelligence can actually construct a devastating roast against Derek.Wild Turning Points: Allie recounts an unforgettable incident involving a box truck blocking traffic, while Dominic shares incredible, raw stories from his unique upbringing and past.System Debates: A breakdown of the complexities of dealing with VA insurance, navigating modern medical bureaucracy, and why the culinary world is secretly run by former inmates.Nostalgia & Psychology: The guys look back at old-school parenting styles, sibling rivalries, and how childhood competitive streaks shape comedy today.ON THE GATE! ENJOY!Original air date: 5/25/26Join the live chat Wednesday nights at 11pm EST. Uncensored versions of the show streamed Monday and Thursday at 2pm EST on GaSDigital.com. Signup with code OTG for the archive of the show and others like Legion of Skanks, In Godfrey We Trust, and Story Warz. FOLLOWGeo PerezInstagram - https://www.instagram.com/geoperez86/Derek DrescherInstagram - https://www.instagram.com/derekdrescher/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

For more thoughts, clips, and updates, follow Avetis Antaplyan on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/avetisantaplyan⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠In this episode of The Tech Leader's Playbook, Avetis Antaplyan sits down with David J. Ebner, founder of Content Workshop, a brand storytelling agency that helps companies blend human creativity with AI-driven marketing systems. David brings a unique background as a classically trained storyteller with a master's degree in creative writing, and he explains how the fundamentals of narrative, character development, dialogue, and emotional connection directly translate into modern brand building.The conversation explores why AI-generated content is creating a “sea of sameness,” how brands lose trust when they waste people's attention, and why storytelling is becoming one of the strongest competitive advantages in an AI-powered world. David breaks down the difference between founder-led content and true brand storytelling, emphasizing that the hero of the story should always be the audience, not the company.Avetis and David also dive into AI adoption, human-in-the-loop workflows, SEO, AEO, GEO, AI Overviews, bot traffic, direct traffic, and how companies can adapt as search behavior rapidly changes. David shares practical ways leaders can protect quality, build brand authority, and use AI without automating mediocrity. The episode closes with thoughtful reflections on leadership, values, emotional connection, hospitality, and making “the lighter decision” when facing difficult choices.TakeawaysAI has made content creation easier, but it has also made most brand content sound generic, predictable, and forgettable.Strong brand storytelling is not about talking more about the company; it is about creating emotional connection and trust with the audience.Founder-led thought leadership works best when it helps the audience solve problems, not when it becomes self-promotional.Leaders should not automate processes with AI until they understand how to do them manually and know what quality looks like.Brand authority still matters in AI search, and backlinks, PR mentions, guest articles, and credible third-party references remain valuable.David's leadership advice is to choose “the lighter decision,” meaning the choice you are least likely to regret long term, even if it carries a cost.Chapters00:00 Why AI Content Is Creating a Sea of Sameness00:49 Introducing David J. Ebner and Content Workshop02:00 Classical Storytelling and Modern Brand Marketing05:04 Why the Founder Should Not Be the Hero14:32 Management vs. Leadership in AI Adoption16:25 The Missing ROI Conversation Around AI22:07 The Human-AI-Human Content Sandwich26:42 Direct Traffic, AI Tools, and Attribution Challenges30:50 SEO, GEO, AEO, and AIO Explained35:31 What Brand Authority Means Now37:41 Human UX vs. Bot UX40:29 Practical Steps to Improve AI Search Visibility42:26 What Happens to Brands That Fail to Adapt44:51 Why Storytelling Still Beats Data Alone47:23 David's Early Aha Moment in Medical Marketing52:06 Book Recommendation: Unreasonable Hospitality54:03 David's Billboard Message for Founders and Leaders56:01 Closing Thoughts and How to Connect with David56:58 Outro and Final ReflectionsDavid Ebner's Social Media Link:https://www.linkedin.com/in/davidjebner/David Ebner's Website Link:https://contentworkshop.com/Resources and Links:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.hireclout.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.podcast.hireclout.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/hirefasthireright⁠

What if the persistent pelvic pain, the performance issues in the bedroom, or that nagging brain fog isn't just a physical "glitch," but a physical manifestation of an underlying mental struggle? Most men are trained to wear a mask in the clinic, but the body always keeps the score. When a man avoids reality, his physiology pays the price.Today, we're peeling back that mask with Dr. Daniel Margolis. Dr. Margolis is an Associate Professor of Radiology at Weill Cornell Medicine in New York City and a world-renowned diagnostic radiologist. A graduate of UC Berkeley and USC, he completed advanced fellowships at Stanford and UCLA, specializing in using MRI to detect and characterize prostate cancer. With over 90 publications to his name, Dr. Margolis serves on the ACR PI-RADS Committee and Co-Chairs the Society of Abdominal Radiology Prostate Cancer Panel. He isn't just someone who looks at screens; he's the "driver" of the most advanced imaging "cars" in the world. If you've been worried about Gadolinium brain deposits or simply want to know if you can skip the needle during your next scan, this is the masterclass you've been waiting for.In this episode, you'll learn:The Biparametric Breakthrough: Why most men can now skip MRI contrast without missing significant cancer.1.5T vs. 3T: Why a "stronger" magnet isn't always better, especially if you have a hip replacement.The Biopsy-Free Future: How AI and blood tests are converging to eventually eliminate the needle.Expert Vetting: How to tell if your radiologist is a "pro" or just a "tech" by looking for ACR certification.Chapters00:00 – Intro & Why MRI Matters in Prostate Cancer02:45 – How Many MRIs Does a Radiologist Read a Day?06:20 – Will AI Replace Radiologists?11:20 – The PRIME Trial: Can We Skip MRI Contrast Dye?14:15 – 1.5 Tesla vs 3 Tesla MRI: Does It Matter?22:45 – How to Know if You're Getting a Good Prostate MRI24:00 – Multiparametric vs Biparametric MRI Explained35:00 – PRIME Trial Results: Did Contrast Actually Matter?38:15 – Is Gadolinium Contrast Safe?44:20 – Why the PRIME Trial Worked: Quality Control Matters48:00 – Who Still Needs Contrast on Their MRI?56:00 – Will Prostate Biopsies Disappear?59:00 – How AI is Changing Prostate MRI___________________________________

LLM search is only about 1% of the total search market. Google still controls roughly 88%. So why do so many marketer's content strategy sound like it was written by someone in a panic about AI overviews? This week we're resurfacing a conversation with Grace Sharkey of Orderful to reset what SEO actually looks like for logistics in 2026, with a new intro reacting to Google's recent guidance on what does and does not matter.Included in this conversation is a fresh take on what Google just clarified, including what they're saying about llms.txt files, FAQ pages, and schema. Then we roll into the conversation where Grace asks the questions and Blythe walks through Google Search Console, long-tail keywords, the FAQ-page rebuild, and why your recorded sales calls are the most underused content gold mine in your stack.In this episode:Why Google Search Console beats Ahrefs and SEMrush for figuring out what to fix firstHow to sort your queries for the fastest click-through-rate winsThe long-tail paragraph queries LLMs are actually answeringWhy the FAQ page is the easiest piece of SEO work you can ship this quarterWhat Google just said about llms.txt files (spoiler: you do not need one)How to turn recorded sales and onboarding calls into a content engineWhy YouTube case studies beat gated PDF whitepapers for shippersThe "how did you hear about us" form field every high-intent page should haveWatch this episode on YouTubeLinks and resources:Grace Sharkey on LinkedIn: https://www.linkedin.com/in/grace-sharkey-31940765/Orderful: https://www.orderful.comGoogle Search Console: https://search.google.com/search-consoleAdam Robinson's Air Cover newsletter on LinkedIn: https://www.linkedin.com/newsletters/air-cover-7450924377958912000/ SEO expert Gaetanao DiNardi: https://www.linkedin.com/feed/update/urn:li:activity:7368964829673390084/More logistics marketing and sales content over on Everything is Logistics -----------------------------------------THANK YOU TO OUR SPONSORS!SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why.CargoRex is the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve.Digital Dispatch maximizes and manages your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers. 

How is AI transforming accessibility for indie authors — and why should you care even if you consider yourself able-bodied? What happens when the tools designed to help people with disabilities end up making everyone's creative business better? Jeff Adams, accessibility expert and romance author, explores how AI is opening doors that were previously closed. In the intro, Spotify Audiobook Innovations; The Economics of Convention Life [The Indy Author]; Friction in your Author Business [Self-Publishing with ALLi]. Today's show is sponsored by Draft2Digital, self-publishing with support, where you can get free formatting, free distribution to multiple stores, and a host of other benefits. Just go to www.draft2digital.com to get started. This show is also supported by my Patrons. Join my Community at Patreon.com/thecreativepenn Jeff Adams is the author of YA thrillers and gay romance, and the co-author of Content for Everyone, a practical guide for creative entrepreneurs to produce accessible and usable web content. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below. Show Notes How ending a long-running podcast made space for more writing — and how to know when it's time to let go of a good thing What accessibility really means for indie authors and why your digital content might be excluding part of your audience How AI agents like Claude Cowork are removing physical and cognitive barriers for authors with disabilities, chronic pain, or limited energy The culture of shame around AI use in the writing community and why blanket anti-AI statements can be ableist Practical tools including NotebookLM, ElevenReader, and ChatGPT for marketing copy, metadata management, and multimodal research Exciting futures in personalised reading, real-time translation, and AI browser agents that could change how everyone interacts online You can find Jeff at JeffAdamsWrites.com. Jeff also now has a SubStack at contentforeveryone.substack.com Transcript of the interview with Jeff Adams Jo: Jeff Adams is the author of YA thrillers and gay romance, and the co-author of Content for Everyone, a practical guide for creative entrepreneurs to produce accessible and usable web content. Welcome back to the show, Jeff. Jeff: Thanks so much, Jo. It's good to be back. Jo: It is. You were last on the show in March 2023, so over three years ago now. Give us a bit of an update on your writing and publishing business and what it looks like at the moment. Jeff: Sure. I think the biggest thing that happened is that my husband Will, who is also a writer, we ended the Big Gay Fiction Podcast at the end of 2024, after 470-something episodes. It was basically time to do that. So we both focused on writing from that point. In 2025 we had some of our biggest successes in getting writing out into the world. I refound my groove—my difficulty in writing went away finally. We talked a little bit about that back in 2023 too. Will started a new pen name and started producing again, and it was really good to be able to move in that direction. Jo: Was this the hockey romance that really hit at the right time? Jeff: You know, I wish I could have capitalised more on Heated Rivalry when it came out, but I did get hockey books out, and I think I did get to ride that wave a little bit there too. Jo: Yes, and if people don't know about that, that was a super popular streaming series. Was that based on a book? Jeff: It was, yes. Rachel Reid was the author of that book and that series that then Jacob Tierney optioned and made into what fairly turned into a global phenomenon at the end of 2025. Jo: Yes, absolutely. Although I particularly liked Red, White and Royal Blue. That was the one I liked. Not so much into hockey. But anyway, I just wanted to ask you about the Big Gay Fiction Podcast. As you say, you did hundreds of episodes over many years. You and I met over podcasting. You've had lots of connections with people. You ended it, and I know you struggled with ending it, but it sounds like it went really well for you. So maybe you could talk a bit about— How do you know when it's time to end something—a good thing rather than something bad? Does that make more space for writing, essentially? Jeff: It absolutely did make more space for writing for both of us, in particular for me because I have a day job. I balance everything on the creative side with the day job. Will and I had been talking about it for over a year. It just was like, it's really time. After nine years, getting to that 470 mark, we thought about trying to get to 10 years and we thought about, if not 10, then getting to 500 and ending on a milestone. As we looked at everything in our creative business, it was like, this is fun, we enjoy it, but we're not getting as much out of it as we might be if we were actually also writing books, which we also really want to do. It became a time thing and what was the best use of the time. We absolutely miss it occasionally. The whole Heated Rivalry thing, I would've loved to have had episodes to talk about that on, but in the long run, it was worth it. Jo: I mean, one of the things with a podcast, particularly around fiction, was that it was a marketing angle for your fiction. This show is a marketing angle mainly for my nonfiction. So what did you replace the podcast with, in terms of book marketing? Jeff: It was really stepped-up email marketing. I'd always had a list. Will started a list, of course, as he started his new pen name. So it was really turning on that, focusing on that, getting some email marketing with a Bargain Booksy and a Fussy Librarian and a BookBub occasionally to do that work. To be honest, even though we covered things in our genre that if you like what we're talking about, you should like our books, there was never as much of a connection there as you'd want there to be. Even from that book marketing angle, these other things that we can do, it's also a better spend of the money to get those types of promos than it was to continue running the show. Jo: Yes, that is interesting. I mean, obviously I think about podcasting a lot since I have this one, and I put Books and Travel on a hiatus and that was meant to help my fiction and definitely didn't help my fiction sales. But I want to bring it back again because I love doing it. Do you have this hankering sometimes? Do you think you'd ever do the podcast again? Because you are also quite into all the technical stuff and all that. Jeff: It's possible. I've toyed with the idea of doing a short accessibility podcast geared towards creatives, tilting to the same audience that Content for Everyone does. Then I come back and look at the time—is my time better served writing new fiction or perhaps starting a Substack, which I also toy with the idea of, for accessibility stuff? So it bounces around in my head to do another show, but I haven't really decided to jump on that yet. Jo: Yes, and I think that waiting is really good. As you say, you quit a big thing and you don't have to rush to fill it again. I love that you guys are writing more books. So I wanted us to talk about that up front because I know people who listen to this show—I encourage people to start podcasts if you want to, but equally it can take a lot of time. So that's fantastic. Now, you mentioned accessibility, and I feel like the word can be quite difficult for people. So let's just start with a definition. What is accessibility? Why do you care and why should we care? Jeff: So accessibility is really about making sure that whatever the thing is, whether it's something out in the physical world or in the online world, that everybody has access to it. Access to the information, access to getting into a building or being able to cross the street appropriately, whatever that is—that the accessibility of the thing is high. So that regardless of who is approaching it, they can interact with whatever the thing is. If we put that into the digital world, it's about making sure that text on a screen can be perceived by anybody, whether they're trying to read it visually or if they're trying to read it through a screen reader or through a braille monitor. Whatever that is, they need to be able to interact with it, get the information they need, do all the functions of whatever it is on the screen. Check out on Amazon, check out at their favourite e-commerce place, be able to get the products in their cart, check out, et cetera. For creatives, it's about the things that we do: the websites that we build for ourselves, the e-commerce platforms that we use, our email marketing, our social media posts. Making all of that as accessible as we can so that we're not perhaps missing a part of our audience or our prospective audience from being able to engage with our work and in turn, hopefully, buy our books and enjoy our books and become a fan. This became important to me because of my day job. I hadn't really considered this—like, I think most people don't—until I started working at UsableNet. It's going to be 15 years I've been at that company come this autumn, and I really started to see the impacts because UsableNet is all about accessibility on the digital front. I really started to learn, being a project manager for them, what all of that meant and how it impacted people who couldn't buy something online, couldn't book a hotel room, couldn't book an airline ticket. It just really became something I got passionate about. I ended up writing the book because I realised that nobody talks to creatives about this. Nobody tells the independent author what they should do to help make their digital stuff accessible so that they don't miss people. I never expected my day job to interact with my creative side so much, but this certainly has over the last few years. Jo: I mean, has it got better? Like we said, you were on here three years ago. We did talk about some of the things around EPUB formats and taking off DRM and what we need to do on our websites—labelling images, for example, and that kind of thing. Do you think accessibility has gotten better? Jeff: I think the awareness of it has improved, both within the creative community and in the broader web ecosphere, that the awareness is better. There's so much knowledge that needs to go into creating something that is accessible. Sometimes there's so much that you have to think about with colours and alt tags on images and all the little bits and pieces, if it doesn't really come to muscle memory, it's easy for it to fall off. There's a survey that's done by WebAIM every year about the top one million homepages out in the universe, and they surveyed those for just the things that an automated scan can detect, which is a small portion of overall accessibility, and the number of errors across that top million actually ticked up this year. Even though there's all these laws around the world—people get sued all the time in the US—the number of errors ticked up for the first time in a few years. So I think the awareness is up, but I think being able to take action on it and make the time to take action on it isn't where it needs to be. Jo: So last time you gave us all those tips. I'll refer people back to that and also to your book Content for Everyone, which has got loads of great stuff in. I wanted to talk to you for this show because I was sitting watching Claude Cowork—now I use Claude Code a lot more—but updating 140 titles on IngramSpark, where me clicking things and there's like 15 clicks per record on IngramSpark updates for pricing, is an absolute nightmare. I was watching the AI do the work and I realised this isn't just saving me time, it's actually saving my wrist and my arm from repetitive strain injury. That's when I thought about this accessibility thing. As you mentioned, for example being physically accessible into a building, say someone's in a wheelchair, they can't necessarily get into a building if there's no ramp. I was thinking that for many years, being an indie author, being a writer online, there's also been these physical barriers because there's a lot of plumbing and clicking for us. So I wondered, starting with an attitude around a shift in who this is opening up to— How is AI starting to help people with these accessibility issues? Jeff: Yes, there's so much opportunity around this. We should note, just to timestamp this, that we're talking on 14th April 2026, because who knows what will change, even in an hour from now. I think Cowork was one of the first things that we saw, and that's only been out since the very top of this year. Being able to do actual agentic tasks. Other things have sort of gotten there, but Cowork really opened it up. You mentioned the repetitive stress that you would've had clicking all of those forms on IngramSpark across 140 books. But there's that type of stress, chronic pain, cognitive drain for somebody who may have some cognitive disability and trying to work through that form. The cognitive energy just might drain out and maybe knock them out for several days after trying to get through that, or the tasks take them multiple days to do. Someone who has lower vision, someone who's trying to work through that form with a screen reader—all of that draws energy, draws focus. Now we've got something where, with plain language, we could say something like: here's all my pricing information, I've logged into IngramSpark, go update these books. Obviously the prompt's going to be a little more than that, but in broad terms, that's what we're going to tell it. Jo: Hmm. Jeff: And being able to have it go through and do the thing. If it gets stuck, have it come back and say, “Hey, I've got trouble with this. Please help me.” That can just free up so much of the drains that people can have—the things that can take them out of doing the part of the work that they need to do for an author business. They can go write the book through whatever process you're going to use to do that, rather than getting caught up in something like having to update all those books on IngramSpark. Jo: You mentioned writing the book there. I have this real sense of being an able-bodied indie author in terms of my computer use and my ability to write a whole book, a 70,000-word thriller that I write regularly. We're all special in some way, but I do have a reasonably normal brain where I can do this work without too much strain. It's hard work, but I can do it. I meet people who are now using AI to help them write, to help them organise their work—maybe someone has dyslexia or ADHD or cognitive issues or pain—there's just so many things that I take for granted that don't affect me. I hear from people who, at this point in time in the community, are almost shamed for using AI to write. So I wanted to bring this up to discuss it under the terms of accessibility. Do you have any thoughts on that? Jeff: I have real difficulty with people who will say anything in the broad range of, “I don't need to use this thing, and therefore you should not either.” Which is adjacent to indie anti-AI speak that there is out there. Certainly we're living right now at probably the highest point that it's ever been, where more and more there's a sentiment towards not using AI for whatever the reason is. I totally respect that people can have concerns about the environment and about energy use and water use, et cetera. Not to mention all the other things that are on the more difficult side of AI. To shame someone who may not be able to put their story out there without the use of that AI, whichever one they're using, or to shame them because they're using AI to run part of their business—updating IngramSpark, doing other things like that—I think it can come down to there being some ableism there. Ther is some privilege behind that too, where they're just like, “I don't need this, and you shouldn't have it either.” I want to give people just a sliver of an idea of what this can mean for someone who is disabled and what AI can unlock for them. There is a person on LinkedIn that I follow whose name is Hannah Desmond. She's an ADHD coach and a former software developer, and very recently she posted this on LinkedIn. This is a paraphrase of what she said, but: having something that can meet you where you are and help you bridge that gap is what I think I have found so helpful about using AI. Here's what I keep coming back to. Without that support, I wasn't more motivated or more capable. I was just stuck. That's the bit that gets lost. We've been taught that struggling is how you know you're doing it properly. So when something reduces the struggle, it can feel wrong—even when it's the thing that actually makes the work possible. Because there's a difference between avoiding thinking and being able to think at all. I think that rounds it up. She's talking about her time as a software developer, but you can apply that to any realm of AI when we're thinking about trying to shame someone for why they may be using it. We may not know that they have a disability because we don't always share that part of ourselves. So I really feel strongly about that and how we are in this culture of shame. Jo: Yes. It drives me up the wall, actually. But I will also say: you don't have to have a disability or accessibility issues in order to use AI in whatever way you personally decide is okay—talking to the listeners now. I think Orna Ross from the Alliance of Independent Authors says it well, which is you should have your own AI policy. So you personally decide where your lines are, how it helps you, what you want to keep for you, and what you want help with. I was also thinking in terms of accessibility around money. Again, for many of us, professional cover design, professional editing, professional human-level translation, these are things that are pretty pricey for many people. So again, this makes it more accessible. One of the reasons we got into the indie way and being indie authors was to try and remove the barriers to entry to people who have been excluded from the environment of publishing. So, yes, it is really hard to talk about this, and yet that's why I wanted to talk about it, because— There's so many variables for each individual and there's no situation that's the same, really, is there? Jeff: No, not at all. The things that I may need to do my work in the most efficient way possible is different from the way that you're going to work, is different than the way my husband's going to work, is different than every other person and the way that they're going to work. Which is why any kind of blanket statement about “I don't need something and therefore you shouldn't need it either” can just be so problematic, because we have no idea what someone else is going through. Either it's a permanent part of their lives or maybe it's something that is happening temporarily with them where they might need to leverage other tools. Jo: Yes. Talking about that temporary, I think I really got the first sense of this when I had COVID the first time, which was really bad. I remember I was so sick, the only thing I could do was listen to an audiobook. I couldn't think, I couldn't read. It was really probably months of not having my brain back. Then the other thing that's happened as I age, as women age, is menopause kicks in and the brain fog is a real thing. I've heard from other people too who've said having Claude or whoever, an AI tool, to help with the brain fog is so important because otherwise I just wouldn't be able to gather my thoughts. Again, as you said— Even if we don't need these things now, it's quite likely we're going to need them at some point, given ageing, given the potential for injury and disease. I mean, we don't escape this alive, do we? Jeff: Yes, that's a great point because unless we're extremely lucky as individuals, we're all likely to have some sort of a disability in our lives at some point. I know for me, as I age and my eyes get more and more tired after being in front of a screen all day for work, and then whatever creative stuff I do in the afternoon on a book—when it comes near bedtime and I do want to read, I probably want to do that with an audiobook, much more audio, especially for any long reading project. That can also be like, if I have a long document or a long article to read, I am likely to give it to ElevenReader, let it load itself up, and then listen to it, because I take the information in better than trying to follow words across a screen. Jo: Yes. Jonathan, my husband, now also listens to a lot of academic papers on ElevenReader. Most of us will know it as where we publish some audiobooks from ElevenLabs, or you can also publish other things there. So it is super useful to think about what we can do with ElevenReader. Another thing that I found really useful recently is NotebookLM. On NotebookLM, there is a free tier. You can put various things in there and then create a custom audio. So this is something I've been doing as part of research. You can put in, say, 10 YouTube videos or some PDFs or your book or whatever, and then you can create a custom audio. Then I'll go for a walk and I'll listen to the custom audio, and then I'll go back and look at the detail of what it was. It gives me the framework of whatever I'm thinking about on a broader level, and then I can come back to the details. So again, it's this multimodal approach that can help us manage our energy, I guess. Jeff: And it's all about the managing of the energy, I think, too. That is a great way to think about the accessibility of it all. You mentioned a great use there for NotebookLM. That could also be putting your book in there and having it help you build a world bible or something like that. Or building marketing materials off of that. There's a lot of things now that NotebookLM can do in terms of helping you create FAQs maybe for a newsletter or for your website, and building video stuff off of the material that it has. So there's a lot of options there, and ever-growing options that can be useful for someone to manage any number of the things that they may need in their creative business. Jo: Yes. In fact, talking about Claude, there are a lot of Claude plugins now, skills and integrations. Shopify just released a Claude plugin and many of us now have Shopify stores. I have a lot of products with a lot of different variations and the metadata. There's so much metadata. And again, I'm just so pleased now that I can work with Cowork and get it to actually update directly into Shopify. In fact, coming back, you mentioned updating alt tags earlier. That's something again that AI could help you update—the back list of your alt tags on a website. I've now got my Cowork doing EPUBs so I could finally update all my EPUBs with back matter and all of this kind of thing. So I feel like perhaps we could go beyond accessibility to talk about amplification. All the things that we didn't do because it was too tiring and we just couldn't be bothered, or it would just be way too much work, that now it's opened up as a possibility because of these tools. Jeff: Absolutely. I mean, you look at a backlist as large as yours and the things that you're now able to do. I didn't know that Claude had a Shopify plugin. So the abilities that we have now to maybe do things in the business that we hadn't before. One of the things I've been working with Claude on is rewriting my website and creating a more proper website for Will. I'm really making sure that it is not only SEO prepared but also GEO prepared, with all the metadata and all the backend code schema that it needs so that LLMs can find me, can understand what I do, can understand the books, branch out to the other areas that it needs to. Doing that through WordPress would've been so much more difficult, even with Claude, that to be able to rewrite the site in a way that is going to let me manage it better so that I will do it on a more consistent basis. Whatever that thing is, we're now able to do these things. That could be updating keywords in Amazon or making sure we're aligned across all of the sales platforms that we might be on and things like that, that Claude can do and do well. Jo: Yes, I think marketing is just the killer app really for people, isn't it? I think most authors do not enjoy marketing. I find Claude better for creative work, for strategic work, for doing work through Cowork or Code, but— ChatGPT with marketing copy is very, very good. So I've actually been using that as we record this. I've got a Kickstarter launching next week, so I've been getting it to do ad copy and social media copy and all that kind of thing. This is stuff when you have to produce—give me 20 taglines, give me 20 hooks, give me another 20 and another 20. I mean, we just cannot do it as humans, right? Jeff: Yes, I have found GPT wildly helpful. I mentioned trying to get Bargain Booksy and Fussy Librarian promos. Jo: Mm. Jeff: And you have to give it the marketing hook, and it can't just be the blurb that's on Amazon—it's got to be something fresh, and they each have slightly different requirements. Having GPT—here's the blurb, give me a dozen different options—and then I may take pieces of all of them and create one of my own. But it reworks that much faster than my brain was ever going to try to find the right thing I want to give to Bargain Booksy. Jo: Yes, you are right. Or it says write this in 300 characters or less. Jeff: Yes. Jo: I do exactly the same. That kind of transformative work can be really good. In fact, there was somebody I know who has been rampantly anti-AI for years and then said, “Would this help me? I have to do a synopsis for an agent, so I've got this 100,000-word book and it needs to be a 10-page synopsis. How would I do that with AI?” So I was encouraging her to take each chapter and ask it to summarise the chapter, and of course read through it and everything. But I mean, doing a synopsis once you've actually written a book—that can be super useful. So I think what we're saying is— There are levels of need in terms of both the author and the audience. Then there are levels of your personal use from one end of the spectrum to the other in terms of how far you want to go in every area of the business. And in that way, it's just different for everyone. Jeff: Yes, and I think getting to that mindset shift that we were talking about a little bit—it can be so easy to dip your toes in. That one author came to you and said, “Do you think it could do this?” And I think that's the beginning exploratory area for perhaps anyone. People are going to hear us talk about this and it might inspire them to go try something that we've talked about. But these things, whether it's Claude or GPT or Gemini or whichever one it is, you can come to it and say, “I'm an author, I have X, Y, Z going on in my life”—whether that's a disability, whether that's a time constraint because you have a day job and maybe you have kids and a family that need your attention—”I have these time constraints, I want to do X, Y, and Z in my business. How can you help me with that?” It's going to tell you what it can do to help you with that. I would even say, if you have the ability to have multiples of these, you could ask the same question to GPT and Claude, and they're going to give you similar answers in some instances, but they may also have different ones because of the abilities that the different platforms have around these things as well. That can help you make that mindset shift of, “Well, now I see that it can do that. Could it also do this?” And then ask it if it could do that. Because I know for me, Jo, I've taken so much from you and your journey with Cowork that it's like, “Oh, she did that. I wonder if I could do this.” And all of that piles on top of itself. Then eventually I think your brain starts to think on its own, “Oh, I have to do this task. Can Claude maybe do this for me? Let's go find out.” Jo: Yes, and if it couldn't do it for you yesterday, you never know, it might be able to do it tomorrow. Jeff: Right? Because I haven't tested yet its new ability to actually use your computer. Jo: Mm. Jeff: And I'm curious what that might open up. Because one of the things that I've seen that I wish it would do is be able to take the EPUB that's on my drive and actually put it into a platform I'm trying to upload to. Cowork on its own hasn't been able to cross that barrier, but I wonder if with computer use added to that, if it could. Like, “here's the EPUB, upload that over there,” be able to pick it from the file picker, essentially. Jo: Yes. I think, well, a little tip for everyone: I wouldn't give access to your entire file system to the AI. Jeff: That's a good point too. Jo: Yes. I have a Claude folder in my drive and it only has access there. So if you put files in that drive, it might be able to do that. But I know what you mean. I have been using it to help me publish things in German on KDP. Now I can use the browser, so you can actually do that. In terms of uploading the actual file, I know what you mean. These things will change. As we record this, again middle of April, we are almost about to get the next models being Mythos, which might be Claude 4.7 Opus, or also ChatGPT has a new model coming, and these models are getting very powerful. With every shift they can do more things. So as you say, the very first thing to do is ask it, “I want to do this—what are my options?” And some of them, for example, doing an AI-narrated audiobook, ChatGPT and Claude don't do that. You want ElevenLabs or one of the other services for that, but they can tell you what your options are. So that's one thing, but I wondered if you have any thoughts on the gaps that you are seeing. You mentioned one there around file uploads, but— What do you hope might come and some of the things that might be exciting if they arrive? Because you never know, they might be here already. Jeff: There's certainly some movement in some areas. One of the things I'll share is, in March I was at the 2026 CSUN Assistive Technology Conference—CSUN is California State University, Northridge—and they've run this conference for some 40 years now. One of the sessions I went to was from Tara Maisel—I hope I'm pronouncing her last name right. She's a senior project manager in books accessibility at Amazon, and she was doing a session specifically on readability. She had all kinds of statistics and information about what goes into making something readable. One of the things she talked about with AI was the future of personalised reading. If you think about the Kindle app, for example, there's a lot of settings you can make there—font size, colours, brightness, text spacing. There's a lot of tools in there. She was pointing out that potentially readers don't even know what they actually need for the optimised visual reading experience. She sees a world where AI can perhaps do an analysis of your reading behaviour and then help you find the optimal settings. Maybe even multiple optimal settings for, say, if you were reading in a room that had daylight versus at bedtime, and the ways you might shift it. I was almost thinking of this like when you're at the optometrist and they're like, “Which lens is better—this one or that one?” Jo: Oh, sometimes that is very hard. Jeff: Yes. It's that AI could step you through that a little bit to help you find that optimal reading experience in that moment. And then it might even notice, potentially, if you're changing something in the way that you're moving through a page, that it might flag to say, “Hey, do we need to adjust something?” Some other areas that I think are really exciting, for everyone and perhaps particularly for people who are disabled and needing the support of some assistive technology, is what we're seeing in the browsers. OpenAI's Operator has been out for quite a while now, since sometime I think autumn of last year. Perplexity Comet has been around even longer. Then we've got browser extensions from Gemini and Claude that are available, that can let you just type natural language. You know, “Please go find for me jeans in this size that are on sale on this website. Find me the best price for blue jeans on this site and this size,” and it'll just go do it. Which can certainly speed things up for people in the disabled community to find things quickly, to spend time navigating less, and maybe ending up with the AI coming back and saying, “I found these five things. Which one would you like me to buy for you?” Or, “I found this one thing that you do need and it's waiting for you in your shopping cart.” The ability for that on the horizon is an amazing jump from an accessibility point of view. But really it's one of those things that accessibility will then help everyone because we can all just shop that way, if we choose to. These are early days for these browsers and these extensions. The other side of it comes back to basic web accessibility too, because I've seen these types of activities not work so well on a site that may not actually be accessible on its own. A great example is something I ran into with Claude Cowork about a month ago. I was testing to see if it could help me navigate and get things uploaded together for a site where I wanted to upload books, knowing again that it's not going to upload the actual file, but it could fill in the metadata from my master database of metadata stuff. There were areas on the site that it actually couldn't hit the button, because the site itself was also not functional to a screen reader. So there are gaps there. It's early days, but I really see that as an interesting future that'll really help people with disabilities—but again, help everybody too, just manage time better. Jo: I know exactly what you mean there. I've done some collaborative work with Claude Code when it's like, “I can't click the button,” and I'm like, well, I'll click the button—you fill in everything else. Jeff: Exactly. Jo: It's actually quite a funny situation. But goodness, coming back to IngramSpark again—these things need APIs. We need better functions. It's funny because I think a lot of traditional publishers have these APIs or backend upload things that you can do. I'm like, well, we need to get to that with these systems. But I think things will change. Another thing that I think has also shifted is the use of voice. Voice for dictation—it used to be with dictation that you would have to say “comma,” “open quote,” “new line,” and all of that. And you'd also have to make sense. Whereas now I feel like you can just dictate a whole load of things to these AIs and then say, “Tidy that up,” and they will do a lot more than the old situation. So I think voice will also help. Also automatic translation. I don't know if you know this about X, and if you're on X anymore, but just this week they've made it multi-language. So I can read tweets by people who've posted in another language in English. I can read something from Korean or read something that someone French has posted and it gets translated. It has made a huge difference to the content I'm seeing, which is fascinating because I don't think we've ever had this kind of automatic “everything is translated into your language” situation. It's really got me thinking about how [automatic translation] might work for eBooks or other things if the rights are there. I don't know. Have you seen stuff like that? Jeff: There's so much available now with voice and the ability to not have to speak all the other stuff that went with it—comma, full stop, next line. It was a little mind-bending sometimes, trying to think about quote marks and all that stuff. And now it's so good. Different platforms do it to different degrees of ability. Even being able to speak your prompts into the very platforms themselves without having to type all of it. Chronic pain comes to mind, any kind of mobility thing—all the typing would be a drain or maybe even impossible. So the voice ability is so powerful there and unlocks more things. At the same time, those translation abilities—I believe AirPods now have the ability, if you've got the right stuff on your phone, that you could be talking to somebody, they may speak back to you in a language you don't speak, but your AirPods will give it to you in your language. Jo: Hmm. Jeff: Google has, I believe, a live captioning app that you can use. I think there's even a split screen—I don't know if that's available now or something in their future—where you could put the phone on the table and tell it who's looking at what side of the screen, and it'll put the language that I need on my side and the language the other person needs on the other. So there continues to be such a shift in how we're being able to translate stuff that really opens up communication and can open up our books to so many more people. I'm very interested to see—I haven't pulled the trigger on this yet—but how Amazon's auto-translation rolls out and how that's received in terms of the accessibility around our books and being able to put it in someone's hands who doesn't speak—I think it's only English to other languages right now—but who doesn't speak the language it was written in but wants to read that book. We could never, as indies, or really even big five publishers, wouldn't have the money to create custom translations everywhere. But if the AI can help do that and spread those books around so that everybody could have the story they want to read, I think that's such a win for the reading audience. Jo: Yes, I think it's so exciting to think what might be coming, and that's what I want to stay on the side of on the AI discussion. There's enough negativity out there and you can get that information somewhere else, but for me I want us to stay on the positive side of how this helps both the author and the reader. And hopefully the community, to create more and read more and enjoy being human more. Right? Because I find that I do get out more and listen to stuff, or I'm out walking instead of at my desk, and I mean, that's what it's about. I'm pretty excited about the future. How about you? Jeff: I am. I think there are, quite honestly, some scary things that could be out there in the future. I mean, there's been a lot of talk about what Mythos is capable of. But on the other side of it, there are all these advances. I also look back at Google and AlphaFold and what DeepMind was able to do there for science. There's more of that stuff out there, and individually for each of us, spending a little bit of time—and I do have to say, I think you need to spend time on a paid plan because the free stuff doesn't give you the idea of what these platforms are actually capable of. So if you only drop in, even briefly, to experiment on one of the $20-a-month plans and give it your situation, ask it what it can do for you, I think you'll see where, on a personal level, AI will help you unlock some things. It can help you move some things to the next level in your business that for whatever reason you haven't been able to do. You don't have to use it for everything. You may decide that it's still not for you for whatever reason, and that's fine. But I think there's so much to explore here and to let your curiosity run for a little bit to see what's possible and what you might unlock with it. Jo: Brilliant. So where can people find you and your books and everything you do online? Jeff: So pretty much everything lives at JeffAdamsWrites.com. Jo: Well, thanks so much for your time, Jeff. That was great. Jeff: I loved it, Jo. Thanks for having me..The post Accessibility And AI: How New Tools Are Opening Doors For Indie Authors With Jeff Adams first appeared on The Creative Penn.

That Solo Life Episode 340: Why Right Now Is Your Moment as a Solo PR Pro Episode Summary In this episode, Karen and Michelle deliver a timely reminder that periods of disruption are not just a challenge for solo PR pros — they are an opening. As larger agencies navigate layoffs and major brands question whether their big agency retainers are actually serving them, seasoned independents are uniquely positioned to step in with what clients need most right now: senior-level expertise, direct access, speed, and no handoff. The co-hosts unpack the case for why this moment calls for a mindset upgrade — from service provider to peer executive — and share two practical, immediately actionable tips for leveling up your business development: auditing your positioning language and optimizing your digital presence for generative AI search (GEO). This is a compact, energizing episode packed with perspective and takeaways.   Episode Highlights [01:24] Why the Moment Is Now for Solo PR Pros: Layoffs at larger agencies and growing scrutiny of big agency retainers are creating real openings for solos and small agencies. Karen and Michelle are quick to note this isn't about celebrating anyone's misfortune — but they are clear that cycles of disruption have always created opportunity for senior independent practitioners, and this one is no different. [02:22] The Big Agency Relationship Doesn't Have to Be Either/Or: Karen reframes the conversation: solos aren't necessarily replacing big agencies — they can be the missing piece alongside them. Large brands often benefit from a global agency plus a smaller, more nimble partner focused on different things. Karen has been that partner. If you've played that role, it's a story worth telling explicitly in your business development conversations. [04:43] What Clients Are Actually Looking For Right Now: Michelle identifies the three things decision-makers are prioritizing: consistency (the same senior person, every time), senior access (a peer-to-peer relationship, not an account manager handoff), and speed (no one pivots faster than a solo). These aren't abstract differentiators — they're the exact pain points that drive clients away from large agencies. Build your talking points around them. [06:03] The Peer-to-Business Mindset Shift: One of the most important reframes in the episode: when you go solo, you don't just change your title — you become the executive of your own company. Karen pushes back on the tendency solos have to unconsciously slip into a subservient role with clients, treating them like a boss rather than a business partner. Clients are hiring your expertise and judgment. That's a peer relationship, and you have to own it. [07:43] Business Development Starts with Your Own Positioning: Michelle's practical challenge: go look at your LinkedIn profile, your website, and your email signature right now. Does the language reflect the senior, direct-access, expert-led story you just heard? If not, that's your first business development task. Develop a few clear talking points. Sharpen your elevator pitch. The story you tell about yourself is the foundation of every new client conversation. [08:54] GEO — Generative Engine Optimization — Is Not Optional Anymore: Karen's most tactical tip of the episode: optimize your website and bio for GEO, not just SEO. When potential clients — or their colleagues — ask an AI assistant to recommend a PR firm, your content needs to be the answer. That means writing your website copy in the language of the questions your ideal clients are actually asking. Karen's example: write for the $500M company looking for on-the-ground, senior-led PR support — and put those words on your site. Resources & Additional Information Solo PR Pro membership community: soloprpro.com That Solo Life podcast website: thatsololife.com That Solo Life Episode 329: The New Alphabet of PR from AEO to PESO with Gini Dietrich PR News: Priceline's Christina Bennett on Why GEO Is PR's Moment to Shine Host & Show Info That Solo Life is a podcast created for public relations, communication, and marketing professionals who work as independent and small practitioners. Hosted by Karen Swim, APR, founder of Words For Hire and President of Solo PR Pro, and Michelle Kane, Principal of Voice Matters, the show delivers expert insights, encouragement, and practical advice for solo PR pros navigating today's dynamic professional landscape. Listen to all episodes and catch up on previous conversations at thatsololife.com. Did this episode inspire you? If you found value in this conversation, please take a moment to leave us a review on your favorite podcast platform. Your feedback helps us reach more solo pros just like you! Don't forget to subscribe so you never miss an episode.

Brand visibility is no longer just about winning the attention of consumers — it's about being eligible to exist in the spaces where discovery happens. In this episode, we speak with Lavinea Morris, Managing Director EMEA at M&C Saatchi Performance, about what it really takes for brands to show up in an AI-driven world. Lavinea introduces the concept of "eligibility" — the idea that before an ad is ever seen, brands must first earn the right to appear. She explains how the rise of AI and generative engine optimization is reshaping discoverability, why performance marketing is now an organization-wide responsibility, and what the "eligibility tax" costs brands that aren't paying attention. From taxonomy and content to trust signals and data feeds, she makes the case that getting found is no longer the job of one team — or one channel. If you work in performance marketing, growth, or brand strategy, this is a timely conversation about what it means to be visible when the machines are doing the filtering. Today's topics include: Why attention metrics are more romanticized than useful — and what to measure instead Brand eligibility: what it takes to be visible before an ad is even shown The eligibility tax — the compounding cost brands pay for not showing up in AI-filtered spaces How M&C Saatchi Performance's role has evolved from media buying to full-stack brand consulting Why generative engine optimization (GEO) is becoming as critical as traditional SEO Why performance marketing is no longer just the performance marketer's job Why waiting is never a strategy — especially in a challenging economic climate Links and Resources: Lavinea Morris on LinkedIn M&C Saatchi Performance Business Of Apps - connecting the app industry Quotes from Lavinea Morris “It depends what attention means to you. Every brand or client will consider attention differently... I think it's a slightly romanticized metric. We have to be thinking about what happens before the ad was seen. How eligible is your brand? How are you able to be seen in the ecosystems that we're operating in?” “Legibility tax is what I like to talk about — the price that brands pay for not being eligible. The reality is we're seeing rising costs, and it's not always because of the performance media. It's actually how you're showing up in these spaces. And are other brands doing better than you, getting that first mover advantage? What does that cost you?” “We've spent so many years talking about getting the attention of the humans — be it creative, putting the ads in the right place at the right time. I think now it's so exciting: how do you get the attention of the machines? And that is a new space, but an easy space for us to be working in.” Host Business Of Apps - connecting the app industry since 2012

#915 If you've ever wondered what it really takes to buy, grow, and scale a dry cleaning business, this episode is your blueprint! In this episode, host Brien Gearin sits down with dry cleaning veteran Ian Noble for part two of their conversation on building a successful dry cleaning operation. Ian shares what your first 90 days as a new owner should actually look like (hint: slow down before you shake things up), why wash and fold services transformed his business — representing 60% of his delivery revenue — and how modern point-of-sale systems can help you market smarter with automated texts, referral programs, and targeted coupons based on customer behavior. Ian also breaks down the art of choosing the right location, from sitting in parking lots during rush hour to avoiding trendy mixed-use retail spaces, and shares a clever hack for acquiring customers from closing competitors before they find someone else. Whether you're thinking about buying your first dry cleaner or looking to scale what you already have, this episode is packed with practical, hard-won advice! What we discuss with Ian: + What to prioritize in your first 90 days + Winning over existing staff as a new owner + Adding wash and fold as a revenue stream + Building customer loyalty programs + Using SMS and automation to drive traffic + Acquiring customers from closing competitors + Choosing the right location and side of the road + Geo-targeting and retargeting nearby competitors + Collecting payment upfront from customers + Ideal store size and layout considerations Thank you, Ian! Check out RunSteady Investments at RunSteadyInvestments.com. Follow Ian on LinkedIn. To get access to our FREE Business Training course go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/training⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ To get exclusive offers mentioned in this episode and to support the show, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠millionaireuniversity.com/sponsors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Programmatic Digest, Hélène Parker and Assetou Kone dive into the evolving role of AI in programmatic advertising and campaign optimization. The conversation explores how media buyers and traders can use tools like ChatGPT and Claude to streamline workflows, analyze campaign data more efficiently, and uncover deeper optimization insights. Hélène opens the session by reframing optimization as more than simple "bid up, bid down" tactics. Instead, she explains how successful optimization requires hypothesis testing, strategic thinking, and understanding how DSP algorithms redistribute spend based on performance signals. Using practical examples, she demonstrates how removing underperforming inventory can improve overall campaign efficiency by reallocating budget toward higher-performing placements. Assetou walks through the fundamentals traders need before introducing AI into their workflows, emphasizing the importance of understanding campaign objectives across awareness, consideration, conversion, and loyalty stages. She explains how campaign goals directly influence which metrics traders should prioritize and optimize toward. The heart of the workshop focuses on prompt engineering and practical AI usage. Assetou demonstrates how traders can use AI to analyze site lists, identify inefficient domains, generate allow/block lists, surface top-performing inventory, and extract geo-level insights tied to real-world audience behavior. She also highlights how combining AI-generated insights with industry knowledge creates stronger strategic recommendations for clients. Throughout the discussion, Hélène and Assetou address common fears around AI and job security, explaining why traders who learn how to leverage AI tools will become more valuable — not less. They close by discussing the future of agentic AI within DSPs and how automation can help traders spend less time buried in spreadsheets and more time focusing on strategy and insight generation.    

  THE SHOW NOTES   Casting The Odyssey Intro  They Might Be Giants Ask George     - Chops? from Josh S. The George HraBand: “Fifty Stories” LIVE Religious Moron of the Week      - Fake Hot Priest Calendar How much do we love Geddy Lee? Tell Me Something Good      - Special Double Secret Commencement Edition HraBand this Saturday…(hopefully) Show close .........................   UPCOMING SCHEDULE   The George Hraband Live in the Garden Saturday May 23rd 6 pm Bethlehem Rose Garden Geo & SGU: Extravaganza & Private Show Madison, Wisconsin Saturday, May 30, 2026 TICKETS CSICON Center for Inquiry 50th Anniversary Conference Geo & SGU: Extravaganza & Live PodcastAwards Dinner & Variety Show Buffalo, New York June 11-14th 2026 csiconference.org  Geo & SGU: Not-A-Con Sydney / NZ Skeptics Conference July 2026 Australian & New Zealand George Hrab solo at MUSIKFESTAugust 6th 58:00 pm Lyrikplatz The George Hraband at MUSIKFESTAugust 9th 5:30–6:30Liederplatz Episode 1000 of The Geologic Podcast Saturday, January 9, 2027 The Icehouse Bethlehem, PA .........................   SUBSCRIPTION INTERFACE   You can now find our subscription page at GeorgeHrab.com at this link. Many thanks to the sage Evo Terra for his assistance. .........................   Get George's Music Here  https://georgehrab.hearnow.com https://georgehrab.bandcamp.com ................................... SUBSCRIBE! You can sign up at GeorgeHrab.com and become a Geologist or a Geographer. As always, thank you so much for your support! You make the ship go. ................................... Sign up for the mailing list: Write to Geo! Check out Geo's wiki page, thanks to Tim Farley. Have a comment on the show, a Religious Moron tip, or a question for Ask George? Drop George a line and write to Geo's Mom, too!

Daniel J. Perafan, Meno Fernandez, and James Pontillo join Geo Perez and Derek Drescher on "On The Gate" for a deep dive into historical trade routes, the roast comedy scene, and the raw psychology of the legal system.In This Episode:Global History & Economics: Daniel J. Perafan breaks down the history of colonization in Colombia, the expansion of historical empires, and the brutal economic realities of underground markets.The NYC Roast Scene: The crew is joined by James Pontillo to discuss the behind-the-scenes stress of writing for a comedy roast and navigating local independent venues.New York Politics & Legends: A look back at NYC mayors over the decades and the cultural impact of Curtis Sliwa's Street Smart series.True Crime Breakdown: The guys analyze the latest updates and trial footage from the Julio Foolio case, discuss the reality of high-stakes court charges, and share what it honestly feels like to sit in a courtroom awaiting a sentencing verdict.Gaming Culture: Geo admits his current obsession with MLB The Show.ON THE GATE! ENJOY!Original air date: 5/18/26Join the live chat Wednesday nights at 11pm EST. Uncensored versions of the show streamed Monday and Thursday at 2pm EST on GaSDigital.com. Signup with code OTG for the archive of the show and others like Legion of Skanks, In Godfrey We Trust, and Story Warz. FOLLOWGeo PerezInstagram - https://www.instagram.com/geoperez86/Derek DrescherInstagram - https://www.instagram.com/derekdrescher/00:20 - Intro Beats & Audio Check01:00 - Geo's MLB The Show Obsession02:50 - The History of Global Colonization & Trade09:20 - The Logistics and Economics of Underground Markets12:20 - Why Geo Doesn't Trust the Stock Market15:10 - Industry Writers & Behind-the-Scenes Comedy Secrets16:40 - Navigating Envy in the Modern Comedy Landscape22:05 - The Mental Hustle: Performing After a Tragedy23:50 - The Art of Writing for a Roast27:45 - Navigating Local Indie Comedy Rooms30:30 - Curtis Sliwa's Street Smart Series & NYC History31:15 - Rating New York Mayors Over the Years34:30 - Pop Culture: The Chappelle's Show Legacy in Real Life39:45 - Analyzing the New Julio Foolio Trial Footage43:15 - The Reality of High-Stakes Legal Sentences & Charges47:20 - True Crime: Historic Jailbreaks & Security Flaws50:30 - The Psychology of Hearing a Courtroom Sentence52:00 - DMV Realities & State Bureaucracy57:00 - Upcoming Dates & Guest PlugsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Len Testa and Chris Cox dive into one of Walt Disney World's newest debates: adult lounges versus family lounges. From the sleek, spaceship-inspired atmosphere of GEO-82 at EPCOT to the bustling pirate energy of the Beak and Barrel at Magic Kingdom, they break down which Disney bars are actually worth your time and money. Along the way, they compare Trader Sam's, Oga's Cantina, Enchanted Rose, and several hidden gems while unpacking guest satisfaction scores, drink pricing, seating frustrations, and what really separates a “grown-up” Disney lounge from a family-friendly hangout. HIGHLIGHTS • Why GEO-82's futuristic EPCOT theming impresses even as its cocktail prices raise eyebrows • The biggest issue holding Beak and Barrel back despite its strong Pirates of the Caribbean atmosphere • How Trader Sam's continues to outperform newer Disney lounges in guest satisfaction • Why Oga's Cantina may be more about the experience than the drinks themselves • Len reveals the surprisingly high-rated EPCOT lounge that most guests overlook entirely • Chris and Len debate what actually makes a Disney lounge feel “adult” versus “family-friendly” • A bizarre true story about missing judge Joseph Force Crater somehow becomes the episode's opening argument HOSTS • Jim Hill - IG: ⁠⁠@JimHillMedia⁠⁠ | X: ⁠⁠@JimHillMedia⁠⁠ | Website: ⁠⁠JimHillMedia.com⁠⁠ • Len Testa - IG: ⁠⁠@len.testa⁠⁠ | Website: ⁠⁠touringplans.com⁠⁠ • Chris Cox - IG: ⁠⁠@magiccox⁠⁠ | X: ⁠⁠@bigcox⁠⁠ | Website: ⁠⁠magiccox.com⁠⁠ FOLLOW • Facebook: ⁠⁠JimHillMediaNews⁠⁠ • Instagram: ⁠⁠JimHillMedia⁠⁠ • TikTok: ⁠⁠JimHillMedia⁠⁠ SUPPORT Support the show and access bonus episodes and additional content at ⁠⁠Patreon.com/JimHillMedia⁠⁠. PRODUCTION CREDITS Edited by Dave Grey Produced by Eric Hersey - ⁠⁠Strong Minded Agency⁠⁠ If you would like to sponsor a show on the Jim Hill Media Podcast Network, ⁠⁠reach out today. Learn more about your ad choices. Visit megaphone.fm/adchoices

Your Shopify taxonomy is not just your navigation menu — it's the way your store teaches Shopify, Google, Pinterest, TikTok, Meta, and AI tools like ChatGPT what your products are, who they're for, and why they matter.In this episode of The Simple and Smart SEO Show, I'm breaking down why taxonomy is really your store's semantic strategy. We'll talk about the difference between Shopify's built-in structure and the deeper semantic taxonomy your e-commerce store actually needs for modern SEO, GEO, and AI search.If your products, collections, tags, metafields, variants, and SKU prefixes feel a little chaotic, this episode will help you see how they can all work together to create a clearer, smarter product universe.You'll learn: Why Shopify taxonomy is your store's ontology  The difference between Shopify's structural taxonomy and your semantic taxonomy  Why collections and tags alone are not enough for modern search  How AI and LLMs interpret your product categories  Why persona or solution hubs matter for buyer intent  How SKU prefixes can act as semantic signals  The three-tier taxonomy framework for e-commerce brands  Why clear information architecture can improve visibility, conversions, and AI recommendations The big idea: your taxonomy is not just a set of collections. It's a semantic model of your business.When your product categories, attributes, titles, metafields, and internal links all work together, you reduce confusion for buyers and ambiguity for AI — which can lead to better search visibility, stronger buyer journeys, and a store that is easier to understand, recommend, and buy from.Resources MentionedJoin AI SEO Skool (Join FREE for 7 days!): https://AISEOskool.comVisit the website: https://simpleandsmartseo.comPodcast hub: https://SimpleandSmartSEO.com/best-seo-podcastText me your questions or comments!Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us atSupport the showBook a Shopify Store Strategy Call With Crystal!Want to follow up on what you've heard? Search the podcast!AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO!Metricool (to be everywhere online, you NEED a social media scheduler!)Grid and PixelNote: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

In this episode of Commerce Untold, host Eitan Koter sits down with Carol Shih, founder of Qode Space, a boutique Shopify agency, and Doraemi, a cross-border consultancy helping international brands enter and grow in the US market.Carol has a background that spans LVMH, Alibaba, and years of working with fashion and beauty brands across multiple continents. She brings a direct, no-nonsense perspective to what it actually takes to succeed in cross-border e-commerce.They get into why so many international brands, including some doing billions in Asia, struggle the moment they try to enter the US. Carol explains that the product is rarely the problem. It usually comes down to self-awareness: knowing your weaknesses before you start spending.The conversation covers what a proper Shopify audit looks like, why pouring money into traffic before your store is ready is one of the most common and expensive mistakes brands make, and how to think about brand positioning before touching paid ads or picking a sales channel.They also talk about the shift toward AI search and what brands need to do now to stay discoverable, why TikTok Shop has changed the beauty category faster than most brands expected, and how Gen Alpha is about to reshape shopping behavior in ways most businesses are not prepared for.Carol also shares how she leads her two businesses, why transparency and community sit at the core of her team culture, and why her ideal clients are usually brands that have already made the expensive mistakes.If you are thinking about cross-border e-commerce, expanding into the US market, or trying to get more out of your Shopify store, this episode is worth your full attention.Website: https://www.vimmi.netEmail us: info@vimmi.netPodcast website: https://vimmi.net/commerce-untold/Eitan Koter's LinkedIn: https://www.linkedin.com/in/eitankoter/YouTube: https://www.youtube.com/@VimmiVideoCommerce/featuredGuest: Carol Shih, Founder, Qode Space and DoraemiCarol Shih's LinkedIn: https://www.linkedin.com/in/shihcarol/Qode Space: https://qodespace.com/Watch the full Youtube video here:https://youtu.be/ptO--lEfDegTakeaways:Self-awareness is the most overlooked step in cross-border e-commerce expansionDominating your home market does not mean you will succeed in the USA slow, buggy website with spelling errors destroys trust before a sale can happenAmazon drives volume but builds no brand loyalty or long-term competitive edgeShopify store performance must be audited before investing in paid trafficAI search (GEO) is the next layer brands need to prepare for alongside SEOTikTok Shop has already surpassed Sephora in beauty salesGen Alpha will reshape shopping behavior within the next four yearsGreat teams are built on transparency, community and psychological safetyThe best clients to work with are the ones who already understand where they failedChapters:[00:00] Introduction: Meet Carol Shih[01:05] From Taiwan to Australia to the US: The Third-Culture Founder[02:30] Biggest Mistakes Brands Make When Going Global[04:31] The Self-Awareness Problem: You Can't Fix What You Won't See[05:58] What Cross-Border Consulting Actually Looks Like in Practice[07:57] Founder-Led Content and Building Long-Term Authority[09:38] Lessons from Alibaba: Speed, Competition and Work Culture[12:26] The Shopify Audit Process: How to Build a High-Converting Store[14:36] AI in E-Commerce: What Is Real Right Now[16:40] AI Search, GEO and the Click-Less Future[18:04] Go-to-Market for International Brands: Amazon vs TikTok vs DTC[22:10] Beauty, Fashion and Lifestyle: Why Carol Keeps Landing Here[23:46] K-Beauty, Gen Z and the TikTokification of Shopping[25:18] Gen Alpha Will Change Everything: Here Is What to Watch[27:10] Leadership, Team Building and Running Two Companies[30:46] Leading With Transparency as a Founder and a Parent[32:01] Carol's Ideal Client: Brands That Have Already Failed[34:05] Where to Find Carol Shih

AI is already replacing jobs. Most people are completely unprepared.In this episode, Gaurav Arora sits down with Prashant Puri — Founder and CEO of AdLift, one of India's leading digital marketing and AI agencies — for the most important career conversation of 2026.Prashant has run SEO, digital marketing, and AI strategy for PayPal, HP, Myntra, and some of the world's biggest brands. He built AdLift from 5 people to 200 and exited for ₹50 crore. He is also the creator of Tesseract, an AI-powered marketing intelligence platform that is changing how brands think about search in the AI era.In this episode he names the AI tools beyond ChatGPT that are already replacing jobs, explains why knowing only ChatGPT in 2026 is not enough, and gives a step by step breakdown of what to learn right now to stay ahead.He also explains why Google is losing — 60% of searches now end without a single click — what the zero click era means for your career and business, why India has 180 million AI users but not a single homegrown AI company, and why most learn AI and earn lakhs courses are Ponzi schemes.What You Will Learn:- Which jobs AI will replace first in 2026- The best AI tools to learn beyond ChatGPT — Runway, Kimi, Claude, N8N, MidJourney and more-  How to use AI agents to automate your work and run tasks 24/7- Why Google is dying and what is replacing it- How to start learning AI from scratch as a complete beginner- Why India is the biggest AI user in the world but hasn't monetized it- The difference between someone AI replaces and someone AI makes unstoppable- How Prashant Puri built a ₹50 crore company from a 2 out of 5 performance reviewChapters:00:00 Will AI Take Your Job00:20 Meet Prashant Puri01:35 AI Tools Beyond ChatGPT02:40 Ocean Of AI Use Cases03:47 Marketing Creatives And Automation06:33 AI For Learning And Email08:44 Jobs And The New Marketer10:31 Why Degrees Still Matter12:29 Making Money With AI16:17 Avoiding AI Course Scams19:00 First Steps For Beginners20:13 Brand Visibility And SEO Basics21:45 AdLift PayPal Pitch Story24:04 Can AI Identify Problems25:19 Stop Being Lazy With AI25:33 Google vs LLM Search Shift26:59 GEO and Consideration Funnel28:58 From Searching to Asking29:39 Zero Click Era Explained30:56 Expertise Beats Fake AI33:12 Start Small and Compound34:32 AI as an Equalizer37:56 Tracking LLM Visibility Tool41:57 Tech Convenience vs Connection43:55 India Monetization and Ads45:54 Building Indian AI Models48:07 One Truth About AI FutureAbout Prashant Puri: Prashant Puri is the Founder and CEO of AdLift, one of India's leading digital marketing and AI agencies. With over 15 years of experience in SEO, paid media, and AI-driven marketing, he has worked with global brands including PayPal, HP, and Myntra. He is also the creator of Tesseract, an AI-powered marketing intelligence platform built for the zero click era.About Gaurav Arora: Gaurav Arora is one of India's most respected podcast hosts, known for deep and honest conversations with leading voices in business, entrepreneurship, technology, and personal growth.

Every CMO is being told to replace people with AI agents as fast as possible. Keri McGhee, CMO at Attentive, is doing some of that — and deliberately refusing to do other parts of it. The line she's drawn between the two is the most useful rubric we've heard in months. Attentive runs SMS, email, push, and RCS for thousands of consumer brands — a category where the temptation to automate everything is maximum. But Keri's strongest customer-loyalty moment last year wasn't an AI agent. It was a single text from a real human after a graduation dress arrived without its matching belt. 'I will buy a million more things from them.' This episode is the rubric: where AI is unlocking near-100% revenue lifts, where iOS 26 just quietly killed 80% of your text marketing, and the customer moment no agent count can replace. What you'll learn • Why brands using AI hands-off-the-wheel are seeing near 100% revenue lift — and the two customers proving it • How iOS 26 broke text marketing for 80%+ of devices, and the 2Tap opt-in fix most brands don't know about • The personalization rubric that gets 91% of consumers to say yes • The metric CFOs are asking marketing leaders about right now instead of CAC • The one customer moment that no AI agent can replicate — and why it's the only outcome that matters Connect Keri McGhee on LinkedIn Attentive Chapters 0:00 Stop Selling AI, Start Proving Outcomes 1:16 What Changed in AI Marketing This Year 2:03 Why 90% of CMOs Experiment, But Few Scale 5:29 Why Attentive Doesn't Lead With “AI” Anymore 6:32 Channel Affinity: Fewer Messages, Better Revenue 8:06 100% Revenue Lift 10:55 Identity AI and the Send-Time Unlock 12:34 The Best Practice Killing Your Deliverability 14:16 iOS 26 and the New Rules for Text Marketing 15:26 Why 2Tap Matters for SMS Consent 17:41 LLM Discovery, GEO, and the New Search Funnel 21:23 Why Consumers Distrust AI But Use It to Shop 24:22 The Tuckernuck Story: When AI Still Feels Personal 28:27 Why CMOs Have to Get Their Hands Dirty 32:14 The KPI Replacing CAC 34:21 Why Martech Is Consolidating Again 36:31 How to Spot Real AI vs. Rebranded AI 38:00 Stop Counting Agents. Measure the Experience. 43:10 The Skill AI Can Quietly Take From You 44:24 How Brands Should Prep for BFCM 46:38 Lightning Round: Trends, Skills, and Frameworks ----Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

⚓ Em 1808, a disfuncional Família Real de Portugal fugiu de Napoleão rumo ao Brasil, mudando para sempre o destino da futura nação.O príncipe Dom João VI, descrito como tímido, indeciso e com medo do mar, veio acompanhado de uma corte de quase 15 mil pessoas.

“Maps are communicating vast quantities of new knowledge that was only estimated. They convey this imaginative energy — an imaginative energy that maps today have lost, because today maps are so functional, so utilitarian.” — Peter Keating In the sixteenth century, Spanish cartographers represented California as an island. They weren't being careless. Nor were they drawing New Yorker covers. These 16th century cartographers were, instead, mapping the limits of both what they knew and what they imagined. Cartography is as much an art as a science and maps always mirror how we see the world. Thus Peter Keating's beautifully illustrated new book, Power Lines: Maps That Shaped the Way We See the World. Assembling nearly 100 of history's most consequential political maps, Keating's thesis is that maps are not neutral. They are arguments. Every map centers something — a religion, an empire, a people — and pushes something else to the margins. The story of cartography, then, is the story of power. Five Takeaways •       California Was an Island: The Power of Imagined Geography: In the sixteenth century, Spanish cartographers drew California as a large island off the coast of America. They weren't being careless — they were mapping the edge of what was known and imaginable. Before any map can draw a border, Keating argues, it has to decide what is real. The T-and-O medieval maps placed Jerusalem at the center of the world, with the biblically admitted lands of Europe, Africa, and Asia radiating outward. Only slowly, and with great difficulty, did the Western cartographic tradition absorb the fact that there was a whole continent between their imagination and the Pacific. •       The Oldest Tension in Cartography: Sacred vs Scientific: Keating identifies two traditions in constant tension throughout Western history. The cosmographical tradition: center what you know and believe, place your gods and sacred lands at the middle of the world, and mix fantasy with inquiry. The scientific tradition: starting with Ptolemy in ancient Greece and independently in ancient China, create maps that generals and kings could actually use to expand territory, find resources, and identify enemies. With Rome's Christianisation, the cosmographical tradition dominated for nearly a thousand years. The Ptolemaic scientific tradition only re-emerged with the Renaissance and exploration. •       Poland: The Most Erased Country in Cartographic History: Keating's answer to his own question — which country has been wiped off maps most often yet survived? Poland. It disappeared from maps at least three times, divided and partitioned by more geographically fortunate powers — Habsburgs, Russians, Nazis — whose cultural and military might seemed overwhelming. And yet Poland survived every erasure in the hearts of its people. A 1956 map of Poland as a carnation, published by the communist government as a May Day celebration, reads — Keating argues — as subversive under the surface: a nation asserting its existence against the regime that claimed to represent it. •       Lincoln's Favorite Map: The Slave Density Survey: The most powerful map in the book: the 1861 Coast Survey, a non-ideological government project that shaded American counties by the density of enslaved populations. Lincoln studied it obsessively. He reasoned that where enslaved people were densest, Union troops could arrive as liberators and find support. Where they were rare — in predominantly white areas of the South — he could pursue accommodation and peace. The map shaped the Emancipation Proclamation's geography. And because enslaved populations had settled where the delta soils were richest, the map also explains the cultural and political geography of the American South today. •       The Two-Color Election Map Is Making Democracy Worse: Every two years, Americans are shown the same red-and-blue electoral map. Keating's verdict: it is a bad projection, a winner-take-all distortion, and a representation of the Electoral College's biases rather than actual political sentiment. Research shows that two-color maps increase cynicism, cause people to underestimate the number of fellow-partisans in other states, and erode faith in politics. In a democracy, maps should reflect actual political support. The United States is overdue for population-based electoral maps. About the Guest Peter Keating is a narrative journalist whose work has appeared in GQ, Mother Jones, National Geographic, and Politico. He was a longtime columnist and founding member of the Investigative Unit at ESPN, where he was part of teams that won three National Magazine Awards. He is the author of Power Lines: Maps That Shaped the Way We See the World (Black Dog & Leventhal, May 12, 2026) and Dingers! A Short History of the Long Ball. He lives in Montclair, New Jersey. References: •       Power Lines: Maps That Shaped the Way We See the World by Peter Keating (Black Dog & Leventhal, May 12, 2026). •       Saul Steinberg's “View of the World from 9th Avenue,” The New Yorker, 1976 — the famous New Yorker cover discussed in the interview. •       Episode 2908: Audun Dahl on moral judgements — the parallel episode on how framing shapes perception. •       Episode 2909: Adrian Goldsworthy on Athens and Sparta — referenced in the conversation. About Keen On America Nobody asks more awkward questions than the Anglo-American writer and filmmaker Andrew Keen. In Keen On America, Andrew brings his pointed Transatlantic wit to making sense of the United States — hosting daily interviews about the history and future of this now venerable Republic. With nearly 2,900 episodes since the show launched on TechCrunch in 2010, Keen On America is the most prolific intellectual interview show in the history of podcasting. WebsiteSubstackYouTubeApple PodcastsSpotify Chapters: (00:31) - California as an island: sixteenth-century Spanish maps (02:14) - What imagined maps teach us: the limits of knowledge (04:30) - The New Yorker cover of 1976: New York's view of the world (05:22) - Two traditions in tension: cosmographical vs scientific (08:13) - Geo...

Most podcasts never make it past three episodes. This is episode 200.In this special 200th episode of The Barber's Brief, Marc Binkley and Vassilis Douros reflect on five years of The Sleeping Barber Podcast while diving into some of the biggest marketing conversations shaping the industry right now.The episode explores why the laws of growth apply even to blood donation behaviour, how brands like McLaren Formula 1 Team are turning nostalgia into a competitive advantage, and why Chinese EV giants like BYD are shifting from performance marketing into long-term brand building.Marc and V also unpack:Why heavy buyers naturally moderate over timeThe hidden value sitting inside brand archivesWhy emotional continuity matters more than lived experienceThe tension between SEO, GEO, AI optimization, and originalityWhy AI-generated sameness may increase the value of human perspectiveHow modern marketing risks optimizing for defensibility instead of differentiationTo close the episode, Marc revisits one of his favourite ads of all time: a classic Adidas campaign featuring rugby legend Jonah Lomu — a reminder that surprise, storytelling, and emotional distinctiveness still matter.And finally, Marc and V take a moment to reflect on five years, 200 episodes, and the community that's kept The Sleeping Barber Podcast growing along the way.Chapters00:00 Celebrating 200 Episodes: A Milestone in Podcasting02:01 Insights from Blood Donation Data: Understanding Donor Behaviour07:58 McLaren's Heritage Storytelling: Leveraging the Past for Growth13:54 Chinese EVs and Brand Building: A Shift in Strategy19:46 The Future of Search and SEO Fundamentals24:02 Celebrating Jonah Lomu: A Tribute to a Rugby Legend31:04 Upcoming Episodes and Community EngagementResources:Heavy Donors Behave Like Heavy Bleach Buyers - https://www.linkedin.com/in/jenni-romaniuk-2746884/recent-activity/all/McLaren's Fastest Asset Isn't Technology. It's Memory - https://www.thedrum.com/news/how-mclaren-s-60-year-archive-powers-its-marketing-machineChinese EVs Discover Brand-Building - https://www.thecurrent.com/marketing-strategy-chinese-ev-brands-brand-building-teslaGoogle publishes guide on optimizing for generative AI features - https://searchengineland.com/google-publishes-guide-on-optimizing-for-generative-ai-features-477671Title: Adidas Makes you better - https://www.youtube.com/watch?v=wKaqoq5NVVs

Episode 219: Automate Your Lead Generation with our FREE online course: https://go.digitaltrailblazer.com/auto-leads-course-freeAI is fundamentally changing how people find information online — and if you're relying on Google search traffic or organic content to drive leads, you've likely already felt the impact.For coaches, course creators, and agency owners, this shift isn't just an algorithm update; it's a complete disruption to the visibility strategies that have worked for years.In this episode, Tim Woda teaches us how to adapt and stay profitable, including why building a recognizable brand makes you more likely to appear in AI-generated responses, how platforms like YouTube and Reddit represent overlooked opportunities for discovery, and why moving toward high-ticket offers can dramatically reduce your dependence on traffic volume — and the stress that comes with it.About Tim Woda: Tim is a digital strategist, entrepreneur, and growth architect who helps businesses win when the rules change. As Founder and CEO of White Peak, he builds scalable marketing systems that turn underperforming traffic into profitable growth, even as AI reshapes search and ad costs rise. With 25+ years in marketing and growth leadership, Tim has helped lead companies through major disruption eras, including the dot-com bust, the 2008 recession, and the 2020 COVID crash. He brings additional startup experience from BuySafe, uKnow.com, and Channel IQ.Visit White Peak here: https://whitepeak.ioConnect with Tim:https://www.linkedin.com/company/white-peak-growth-partners-llc/ https://www.facebook.com/whitepeak.io/ https://x.com/WhitePeak_io https://www.instagram.com/whitepeak.io/Want to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend.Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script✅ Connect With Us:Website - https://DigitalTrailblazer.comFacebook - https://www.facebook.com/digitaltrailblazerTikTok: https://www.tiktok.com/@digitaltrailblazerX (Twitter): https://x.com/DgtlTrailblazerInstagram: https://www.instagram.com/DigitalTrailblazer

Discover why traditional search is dropping 25% in 2026 and how GEO, SEO, and AEO work together to make AI systems cite your brand. Learn the concrete steps to build entity authority and dominate AI-driven search. Business Startup Support City: Memphis Address: 2323 Madison Avenue Website: https://businessstartupsupport.com/

Darryl Sparey, Managing Director and Co-Founder of Hard Numbers, talks to Doug Simon, CEO of D S Simon Media, about the commitments communicators should embrace to drive meaningful organizational impact. They discuss how PR professionals can bring the most value to clients. They also dive into the importance of earned media and its influence on GEO.D S Simon Media is a recognized innovator in broadcast public relations and the creator of the industry's first AI-Powered Broadcast Media Tour™. Over the last five years the firm has scheduled and produced more than 5,000 media segments annually, further establishing itself as a category leader. Clients include top brands in healthcare, technology, travel, financial services, food and beverage, consumer goods, entertainment, retail, non-profits, and associations. Celebrating its 40th Anniversary in 2026, the company has won more than 125 industry awards.

This week on the Geekin' on Walt Disney World Podcast, we're lacing up the running shoes, grabbing a beignet, and heading into a Disney trip that started with runDisney Springtime Surprise weekend — but quickly became about so much more than miles and medals. Curtis is joined by three Geekin' family favorites — Holly, Laura, and Heidi — for a fun, relaxed, and very Disney Geek-style trip report filled with race stories, resort time, lounges, surprise meetups, food talk, cruise talk, and one unforgettable green wig. Because when Holly shows up dressed as Disgust from Inside Out for a runDisney race, you know we're off to a good start. Planning Your Next Disney Adventure? If you're thinking about planning your next Disney vacation and some Epic Universe… My wife Margita and our good friend Auntie Judy are the Travelin' Tiaras — your trusted Disney travel planners. Whether you're booking Walt Disney World, Disneyland, Disney Cruise Line, Universal, or beyond… They'll help you plan a smart, stress-free vacation from start to finish. Already booked? You can transfer your reservation to us and still get expert tips, strategy, and support — and it's a great way to support the show. TravelinTiaras@gmail.com Or reach out on Facebook Messenger. And right now… there are great opportunities for upcoming travel, so it's a perfect time to start planning. Featuring This Week This episode includes: Holly, Laura, and Heidi sharing their runDisney Springtime Surprise weekend A stay at Coronado Springs and a solo stay at Port Orleans French Quarter A 10-miler, a 10K, costumes, character stops, and race-day nerves Surprise Geek meetups with Samantha, Selena, Tori, Joe, and more Food and drink stops at Le Cellier, Nomad Lounge, GEO-82, Beak and Barrel, Homecoming, and Sangria University Flower and Garden Festival bites, beignets, maple popcorn, and more Thoughts on newer Disney experiences like the Zootopia show, updated Buzz Lightyear, and Beak and Barrel A bonus cruise recap aboard Royal Caribbean's Utopia of the Seas RunDisney, Beignets, and Green Hair The episode kicks off with Holly wearing the green wig she used for her Disgust costume during the Springtime Surprise 10-Miler — which pretty much sets the tone for the whole conversation. Holly shares that she went into the race under-trained because of a shoulder injury and made it all the way to mile nine before being swept. But what stands out is her perspective. She knew it might happen, she pushed as far as she could, and she still came away with pride, humor, and yes… the medal. Laura brings the solo-trip energy with a stay at Port Orleans French Quarter, where she enjoyed a slower pace, pool time, peaceful resort moments, and plenty of beignets. She also shares one of the funniest race moments: dressing as a bee for the Winnie the Pooh-themed 10K and trying to drink yellow Gatorade from a hard plastic honey bear bottle mid-race. That's runDisney dedication right there. Heidi took a more relaxed race approach — stopping for characters, enjoying the course, and making memories along the way. Her character stops included Nick and Judy from Zootopia, Boba Fett, Woody and Bo Peep, and Bing Bong. Some people chase personal records. Some people chase character photos. Both are absolutely valid. The Geekin' Family Shows Up One of the best parts of this episode is how the Geekin' family keeps popping into the trip. Holly and Corey meet up with Tori and Joe at Yeehaw Bob over at Port Orleans Riverside — and then get surprised when Samantha and Selena walk in. Later, Heidi gets her own surprise. And Laura talks about that feeling of traveling solo, making it through the expo chaos, and then suddenly seeing “her people” at Nomad Lounge. That's the heart of this episode. Yes, it's a trip report. But underneath the races, snacks, lounges, and Disney details is that bigger feeling we talk about all the time: Disney is better when you've found your people. Food, Lounges, and Disney Geek Favorites Of course, this wouldn't be a Geekin' trip report without food. Holly and Corey enjoyed Le Cellier, including cheddar cheese soup, pretzel bread, filet, and an ice wine flight. Laura sampled tanghulu at the China booth, maple popcorn in Canada, jambalaya at French Quarter, and the crème brûlée croissant at Gaston's. Heidi had several Flower and Garden Festival hits, including duck in France, Caribbean-style chicken, flan, and a fish slider. The lounge talk is strong in this one too. Nomad Lounge remains a Geek favorite for its cozy seating, small plates, drinks, and Animal Kingdom atmosphere. GEO-82 gets praise for cocktails and mushroom flatbread. And Beak and Barrel sparks a fun comparison to Oga's Cantina and Trader Sam's — lots to look at, some cool effects, and maybe one of those places that grows on you over time. New Disney Experiences and a Cruise Bonus The group also shares thoughts on a few newer Disney experiences. Heidi talks about the new Zootopia show at Animal Kingdom and whether it really fits the deeper theme of the park. Laura gives her take on the updated Buzz Lightyear, including the new removable blasters and the joy of feeling like a Space Ranger… even when the score says otherwise. And after the Disney portion of the trip, Holly, Corey, Heidi, and Missy headed out on Royal Caribbean's Utopia of the Seas for a four-night cruise — complete with big-ship entertainment, shows, skating, surfing, ziplining, and a water show set to '80s music. The Real Heart of the Episode The best part of this conversation is not just the race. It's not just the snacks. It's not just the lounges. It's the people. It's the surprise visits. It's the inside jokes. It's the ride photos. It's that feeling of seeing friends you may only get to see a few times a year — but when you do, it feels like a reunion. That's the Geekin' family. And that's why these trip reports always mean a little more than just “here's what we did.” They're stories about connection. Listen to Episode 668 Episode 668 of the Geekin' on Walt Disney World Podcast is available now wherever you listen to podcasts. Come for the runDisney stories. Stay for the beignets, lounges, Flower and Garden snacks, surprise Geek meetups, and one very committed green-haired Disgust costume. Support the Show on Patreon A huge thank you to our Patreon family. Your support helps keep the podcast going and helps cover the costs of producing the show each week. If you'd like to support the show and be part of the Patreon community, visit: patreon.com/GeekinOnWDW Thank you for listening, sharing, supporting, and being part of this wonderful Disney Geek family.The post What Really Makes a RunDisney Weekend Special? It's the People. Holly, Heidi and Laura – Ep. 668 first appeared on Geekin' On WDW Podcast.

What if I told you that after focal therapy, a normal PSA and a clean MRI can still mean prostate cancer is hiding in plain sight?That's the moment in this conversation that makes you stop—and rethink everything you've been told about “success” after focal therapy.In this episode, we're joined by Abhinav Sidana, MD, MPH, Associate Professor of Urology and Director of Prostate Cancer at University of Chicago Medicine, a nationally recognized urologic oncologist, clinical trial leader, and one of the architects shaping the future of focal therapy. Dr. Sidana has trained at AIIMS, Johns Hopkins, NIH, and now leads one of the most rigorous focal therapy programs in the country—backed by over 100 peer-reviewed publications and multiple active clinical trials.This is not a sales pitch for focal therapy. It's a clear-eyed look at what works, what doesn't, and what we still get wrong.In this episode, you'll learn:✅ Why MRI made focal therapy possible—and why it can still miss clinically significant disease✅ How biopsy strategy—fusion, mapping, or transperineal—directly affects recurrence risk✅ Why PSA is an unreliable signal after focal therapy—and what actually predicts failure✅ How short-term ADT may expand focal therapy to larger or higher-risk tumorsIf you're a patient, clinician, or researcher navigating prostate cancer decisions, this episode will fundamentally sharpen how you think about focal therapy—and its limits.00:00 Can MRI and PSA Miss Significant Cancer After Focal Therapy?04:00 Who Is a Good Candidate for Focal Therapy?06:30 Mapping Biopsies vs MRI Fusion Biopsies09:30 Transperineal vs Transrectal Biopsies11:00 What Is IRE (NanoKnife)?14:30 Who Is NOT a Candidate for Focal Therapy?18:00 Vapor Therapy & TULSA Pro23:00 Should Doctors Use Multiple Focal Therapy Technologies?25:30 Can Higher-Risk Prostate Cancer Be Treated with Focal Therapy?34:00 Does the Type of Energy Matter?37:00 Combining ADT with Focal Therapy40:30 How Tumor Size Impacts Eligibility45:30 Why MRI and PSA Are Imperfect After Treatment49:30 What Is PSA Recurrence After Focal Therapy?53:30 The Future of MRI, AI, and Surveillance57:30 Do Patients Need Repeat Biopsies Forever?___________________________________

For years, in-space internet capabilities were rarely worth the hassle. Now, that's changing. In today's episode, Maria Varmazis and Ethan Cook sit down to discuss how internet data moves through space systems and its recent advancements. For decades, GEO satellites made up most of the marketplace; however, LEO satellites are changing the landscape improving connectivity and speeds. Key sources: In-space relay and WiFi services. Space Development Agency On Orbit. Like what you heard? Be sure to subscribe to our free Signals and Space Briefing⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, our Sunday newsletter covering the intersection of cybersecurity and space. Subscribe at: https://thecyberwire.com/newsletters/signals-and-space  Is there a topic or person you'd like to hear on our show? You can send your questions and feedback to space@n2k.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. T-Minus: Space-Cyber Briefing is a production of N2K CyberWire. N2K is your nexus for discovery and connection for people, technology, and ideas shaping the future of secure innovation. Learn how at n2k.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

For years, in-space internet capabilities were rarely worth the hassle. Now, that's changing. In today's episode, Maria Varmazis and Ethan Cook sit down to discuss how internet data moves through space systems and its recent advancements. For decades, GEO satellites made up most of the marketplace; however, LEO satellites are changing the landscape improving connectivity and speeds. Key sources: In-space relay and WiFi services. Space Development Agency On Orbit. Like what you heard? Be sure to subscribe to our free Signals and Space Briefing⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, our Sunday newsletter covering the intersection of cybersecurity and space. Subscribe at: https://thecyberwire.com/newsletters/signals-and-space  Is there a topic or person you'd like to hear on our show? You can send your questions and feedback to space@n2k.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. T-Minus: Space-Cyber Briefing is a production of N2K CyberWire. N2K is your nexus for discovery and connection for people, technology, and ideas shaping the future of secure innovation. Learn how at n2k.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Jason Cass interviews Patrick Murakami, a forward-thinking insurance agency owner, about his journey from corporate to entrepreneurship, innovative marketing strategies, and the future of AI in the insurance industry. They explore how to leverage social media, AI tools like Claude and ChatGPT, and build scalable, sellable agencies. Key Topics: Patrick's decade at Progressive and pitching VoIP technology to corporate The USAA phone call that pushed Patrick to go independent Growing a $5 million agency on $260 in total ad spend through Facebook Why introducing clients to custom GPTs is still an uphill battle AEO and GEO: how AI searchability differs from traditional SEO Backlink networks and AI-searchable directories as a ranking strategy Using AI to build SOPs as the smartest entry point for most agents Why SOPs directly affect agency valuation and exit readiness Targeting the military PCS market and expanding to 25 states Patrick's book The Human Advantage and building the trust stack alongside the tech stack Reach out to: Patrick Murakami Jason Cass Visit Website: NexAgency Claude AI Obsidian Note-taking App Agency Intelligence Manual Agency Intelligence Produced by PodSquad.fm

Geo-political summit analysisw/ Christian Briggs To support this ministry financially, visit: https://www.oneplace.com/donate/549/29?v=20251111

  THE SHOW NOTES   Falling in Love Intro Learning tunes The History Chunk      - May 14th Religious Moron of the Week      - Pastors Larry and Sharon Cook Ask George      - Unplayable style? from John Interesting Fauna      - Aardwolves: Proteles cristata Tell Me Something Good      - Mexican Universal Healthcare HraBand Live in the Garden, Sat. May23rd Show close .........................   UPCOMING SCHEDULE   Geo & SGU: Extravaganza & Private Show Madison, Wisconsin Saturday, May 16, 2026 TICKETS The George Hraband Live in the Garden  Saturday May 23rd 6pm Bethlehem Rose Garden CSICON Center for Inquiry 50th Anniversary Conference Geo & SGU: Extravaganza & Live PodcastAwards Dinner & Variety Show Buffalo, New York June 11-14th 2026 csiconference.org  Geo & SGU: Not-A-Con Sydney / NZ Skeptics Conference July 2026 Australian & New Zealand George Hrab solo at MUSIKFESTAugust 6th 58:00 pm Lyrikplatz The George Hraband at MUSIKFESTAugust 9th 5:30–6:30Liederplatz Episode 1000 of The Geologic Podcast Saturday, January 9, 2027 The Icehouse Bethlehem, PA .........................   SUBSCRIPTION INTERFACE   You can now find our subscription page at GeorgeHrab.com at this link. Many thanks to the sage Evo Terra for his assistance. .........................   Get George's Music Here  https://georgehrab.hearnow.com https://georgehrab.bandcamp.com ................................... SUBSCRIBE! You can sign up at GeorgeHrab.com and become a Geologist or a Geographer. As always, thank you so much for your support! You make the ship go. ................................... Sign up for the mailing list: Write to Geo! Check out Geo's wiki page, thanks to Tim Farley. Have a comment on the show, a Religious Moron tip, or a question for Ask George? Drop George a line and write to Geo's Mom, too!

Wolfgang Hunter joins Geo and Derek on "On The Gate" to break down why the current comedy landscape is failing and why he's returning to the stage to fix it.In This Episode:The Comedy Standard: Wolfgang critiques the current state of stand-up and why so much modern content feels like "slop."Musical Comedy Legends: A deep dive into the careers of Adam Sandler and Weird Al, plus a tribute to the late Trevor Moore of The Whitest Kids U' Know.The NYC Hustle: From working in a bathhouse to the difference between service industry grind and the "soul-crushing" office life at places like JP Morgan.Current Events: The crew discusses the latest headlines regarding Rikers Island, the Pras Michel case, and the cultural impact of Alex Jones.Tech & Gaming: We look ahead to the release of GTA 6 and discuss the Mandela Effect and how AI (and Mr. Wonderful) is changing the game.ON THE GATE! ENJOY!Original air date: 5/11/26Join the live chat Wednesday nights at 11pm EST. Uncensored versions of the show streamed Monday and Thursday at 2pm EST on GaSDigital.com. Signup with code OTG for the archive of the show and others like Legion of Skanks, In Godfrey We Trust, and Story Warz. FOLLOWGeo PerezInstagram - https://www.instagram.com/geoperez86/Derek DrescherInstagram - https://www.instagram.com/derekdrescher/Timestamps:00:30 - The current state of the Podcast02:00 - Why Wolfgang is returning to Stand-Up05:15 - Musical Comedy: Adam Sandler vs. Weird Al06:35 - Remembering Trevor Moore (WKUK)07:50 - What actually defines "Alt" Comedy?12:15 - The history of fake stage names14:10 - Kevin Hart's "Funny AF" & diverse comedy rooms18:10 - Gym stories and relationship dynamics22:30 - Big Jay Oakerson & the NYC Comedy Scene28:20 - Service Jobs vs. Corporate Office Life31:15 - Real-life work site accidents and consequences36:30 - The JP Morgan case & financial headlines37:30 - Breaking News: Rikers Island updates39:00 - The Pras Michel legal case40:25 - The legacy and impact of Alex Jones43:30 - Discussing current events and news cycles46:45 - GTA 6: Expectations vs. Reality49:00 - The Mandela Effect: Why our memories lie50:20 - When Derek learned legal terminology in court53:00 - Niche subcultures and extreme social trends57:40 - Upcoming Dates & Plugs59:00 - Mr. Wonderful and the AI RevolutionSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Samir Azizi sits down with Wilson Wu, founder of GeoCompanion, to talk about how discovery is shifting from traditional Google search to AI-generated answers on platforms like ChatGPT, Claude, and Perplexity. Wilson explains the problem GeoCompanion is trying to solve: helping businesses understand whether their brand is visible when users ask AI tools for recommendations, products, services, or information. Instead of only competing for rankings on Google, companies now need to think about how their content is structured, cited, and understood by large language models. Samir and Wilson discuss the difference between traditional SEO and the emerging world of AI Search Optimization, Answer Engine Optimization, LLM SEO, and GEO. They cover why structured content, strong brand authority, FAQ schema, JSON-LD, case studies, testimonials, clear positioning, and high-quality content voice can help businesses become more understandable to AI systems. Wilson also breaks down how GeoCompanion audits a brand from multiple angles, runs prompts to identify visibility gaps, and turns those gaps into practical implementation steps, including a 90-day roadmap for improving AI search presence. The conversation also touches on hackathons, Solana events, AI-native marketing, content distribution, creator workflows, affiliate marketing, and how businesses can adapt as AI chatbots become a major discovery layer. Project update: GeoCompanion has since evolved into Florus, which combines GeoCompanion with Launchvibes to help brands understand how they appear in AI answers, turn visibility gaps into stronger content, publish with better platform fit, and re-check what improves performance. Learn more: Florus: https://www.florus.ai/ GeoCompanion: https://geocompanion.ai/ Launchvibes: https://launchvibes.tech/ Connect with Samir Azizi: LinkedIn: https://www.linkedin.com/in/samirazizi X: https://x.com/adoublezi

Ross Hudgens welcomes Lily Ray, VP of SEO Strategy & Research at Amsive — this time in person — for a wide-ranging conversation on what's actually working (and what's getting patched) in AI search right now. They dig into the rise and likely fall of self-promotional listicles and comparison pages, the new wave of GEO manipulation tactics already being flagged as spam by Google and Microsoft, and how to build visibility that's genuinely algorithm-proof. Lily also shares how her team is using AI day-to-day, what the technical GEO checklist looks like in 2026, and why she's still betting on Google winning the AI search race long-term. Show Notes: 00:00:11 – Lily's new consulting practice at Algorithmic 00:02:11 – The rise and fall of self-promotional listicles 00:08:11 – Comparison pages and alternative posts 00:12:38 – Authentic authority vs. paid influence 00:15:42 – GEO exploits Google & Microsoft flag as spam 00:27:23 – Using AI day-to-day 00:30:46 – The GEO technical checklist 00:36:27 – Predicting the Next 12 Months     Show Links: Find Lily at Amsive: https://www.amsive.com/insights/author/lily-ray/ Follow Lily on LinkedIn: https://www.linkedin.com/in/lily-ray-44755615/ Follow Lily on X: https://x.com/lilyraynyc Lily's Substack: https://lilyraynyc.substack.com/ Subscribe for weekly episodes: https://bit.ly/3dBM61f Listen on Apple: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Follow Ross on X: https://twitter.com/rosshudgens Follow Siege Media on X: https://twitter.com/siegemedia   Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

https://youtu.be/aQyHwoGfy50 Max Kryzhanovskiy, President and CEO of MOS Creative, is driven by a desire to set an example for his children and show what's possible through technology, persistence, and innovation. As the leader of a tech-forward agency that builds websites, apps, and AI-enabled platforms, Max helps businesses move from idea to execution by creating digital products that solve real problems and scale over time. We explore Max's MVP Framework — Define the problem, Determine target market, Prototype the product, Build the MVP, Test and obtain feedback, Iterate — a practical approach for transforming ideas into scalable digital products. Max explains why founders should avoid overbuilding too early, how AI is accelerating prototyping and development, and why businesses must balance automation with authentic human connection. — Drive Growth Using AI Agents with Max Kryzhanovskiy  Good day, dear listeners. Steve Preda here with the Management Blueprint Podcast, and my guest today is Max Kryzhanovskiy, the President and CEO of MOS Creative, a company that builds websites and apps that drive growth. They were also the first company in Baltimore to launch a mobile site. Welcome to the show, Max.  Thank you for having me.  Let me ask you this—what is a mobile site? Is it a mobile phone site, or is it something different?  I mean, now it probably doesn't matter as much anymore, because everybody obviously has a website that works on a smartphone screen—or a responsive websites. But before mobile websites came out—or I should say, when smartphones first came out—we had to adjust for smaller screens. We were all used to bigger screens on a computer, and then once we started having different screen sizes come out before responsive, we were the first company to have a mobile website in Baltimore. And we actually built a web application specifically to create them ourselves, and then also went to market to offer it to other clients as well. So a mobile website is just like it sounds, a website that’s specifically designed for mobile.  That’s cool. So it sounds like you are very much a tech-forward company, and you are at the edge of technology. And as we were logging on, you said that you would be recording this on your phone because you actually have AI agents running on your computer. Does that mean you have AI agents as part of your team? What kind of agents do you have? Is it still an experiment, or is it already in execution mode?  It's in execution mode, but we're always experimenting. We like to think we're ahead of the curve, but with AI, we're all experimenting to a certain extent, right? Something new comes out, we try it out, see if it works, and see how it can be applied to your business—what kind of outcomes it can give you. So I'm all about AI. It's amazing. It's an amazing tool. But I think AI is becoming a lot more than we thought it was going to be—and also a lot less at the same time. Meaning, when AI launched—for example, when ChatGPT came out to the broader market—I mean, obviously AI had been around for a while—but when ChatGPT launched its chatbot platform publicly, we were amazed by how much work it could done. So it went from zero to a hundred. “Oh my God, it can do all of this,” right? But now, for example, with the more recent models—4.5, 5.0—the improvements are much smaller.  It's not a hundred percent or a thousand percent better anymore. Now it's maybe five or ten percent better, but the cost keeps increasing. I just read somewhere that even Claude said Claude Code won't be included much longer as part of the regular plan. So now it's only in the $200 higher-tier plan, plus you have to buy additional tokens. So it's really becoming more like, “Hey, yeah, we can do this for you—but you're going to end up paying something similar to what you'd pay a team.” At first, it was more like, “Let's get into the market. Let's get a lot of people interested.” But now, obviously, they have a lot of money behind them—investors, VCs, public market pressure—and they need to bring in revenue. So I think things are going to change very soon. AI is going to become a lot more expensive because the infrastructure and resources it requires are expensive. So eventually, those costs are going to be passed on to users. Yeah. And I noticed that ChatGPT started to do some ads as well. They’re probably going to go that direction, and who knows what that’s going to bring. But that's not our topic today. Today, it's about something else—frameworks. But before I go to the framework question, I'd like to ask you: what is your personal “why,” and how are you manifesting it at MOS Creative? Well, I'm a family man, so my “why” is to see my kids grow up to be amazing human beings—and hopefully to show them a great example of what can be accomplished in sports and in business. So my “why” is also to be a good person. Success can mean different things to different people, but for me, I love the hunt to get to a certain level of success. And then it's kind of like—us as humans, or at least a lot of people—we reach a certain level of success and we don't really celebrate it. It's more like, “Okay, let's get to the next level.” So my “why” is to show my kids that anything is possible if they really want it. Why I got into this space—it was exciting. You could see how quickly technology was moving, the kind of innovation that was possible, and it excited me. So that was one of the main reasons I got into technology. But the other reason was because I was in a different business, and we created technology that helped us grow. And I thought, “Oh wow, this is a completely different way to scale a business.” So technology became the direction we took. Yeah, I love it. I think inspiring our kids is a huge driver for many people, and it totally makes sense. Technology is exciting. I'd like to switch gears here and ask my other common question on this podcast, because this podcast is all about frameworks—business frameworks—how we can help listeners understand things, simplify things, and see different perspectives. So my question to you is: what is your favorite shortcut to success—or framework? And I don't mean “shortcut” in a negative sense, but rather a framework that allows you to understand things differently, make decisions, serve clients, and create valuable outcomes. Whatever it is—something that has worked for you, and is simple enough that you can explain it to listeners in three to five steps. Well, I believe in always being open to learning. It's not specifically a framework—it's more of a mindset: understanding that we don't know everything, especially now, with how quickly things are changing. I mean, a lot of people say that AI is going to make humanity a little dumber than we are. But actually, I learn a lot from it as well. If I'm doing something and I think, “Oh, this is a great way to speed up the process,” then I use it. So let's say, for example, a client asks me a question. There are different ways to approach it. If I already know the answer because I have specific experience with it, I can answer it, right? That doesn't always mean the answer is going to be correct.  I can research it, or I can get an answer from AI and then verify it through research and experience to make sure the outcome is actually what it says it's going to be. The learning part is making sure you're always open to figuring out whether the steps you've taken before are the right steps—or whether they can be optimized. I'm a big believer that everything can be optimized, especially now. There's almost no question that can't be answered quickly. Maybe there are some deep philosophical questions—but for the most part, especially in business, work, or even life, you can get answers very quickly. For example, I had a kind of vertigo-type feeling, and I was wondering what exactly it was. I entered specific prompts into ChatGPT, and it actually broke things down really well for me. Then I went to a doctor. First, I checked with a friend of mine who's a nurse, and she said, “This is probably what you have.” And she started asking me questions. I thought, “This is funny—these are exactly the same questions ChatGPT asked me.” And her husband said, “You know what? That proves that medicine is basically a set of questions. As you answer one question, it leads to the next.” So it's like a dynamic questionnaire. And by the time I got to the doctor, I already had a good idea of what it potentially was, and I knew what questions to ask so I could understand the next steps to fix it.  Yeah.  So what I'm saying is there’s always a way to improve. I'm a big believer in that. It doesn't matter what you're doing, because in this age, everything moves very fast—regardless of the business you're in. That's true. It's interesting that you say ChatGPT can answer any question. It's true—sometimes it hallucinates, but it still gives you an answer. Yesterday, I went to a presentation, and the president of Great Game of Business talked about this. He said, “Today, the answer is everywhere. So it's not a lack of answers—it's a lack of good questions.” So what we really have to come up with are good questions to ask. That's the bigger challenge now—not finding the answer. And I thought that was a really interesting insight. I agree. It's the same thing, right? It relates to prompts as well. If you have a good prompt, you're going to get a better answer. If you ask a good question, you're going to get a better answer. So yeah, I agree with you. Listen, AI isn't a complete solution, but it's a huge help—especially if you're just starting out. Yeah. So what drives your business? Is it technology? Is it trends? Is it something else? What drives it?  It's kind of a mix between technology and growth marketing. What that means is we work with clients all the way from ideation to scaling. We've also had several clients successfully exit. So clients come to us and say, “I have an idea. How do I take it to the next step?” Obviously now, there are AI builders and AI platforms that can help take a high-level idea and turn it into some kind of prototype—or at least a basic flow. But ideally, we work with clients from the idea stage all the way through design, development, launch, and driving traffic to the product. So the perfect client fits into that category. They might have an idea for a web application, mobile application, or software product.  They come to us and they're not really sure what the next steps are—or they've done some research For example, I spoke to a prospective client the other day. She worked with a developer who tried to build the product using an AI builder. For some reason, something didn't work out, and now she's back at square one. So now we have to review what she actually wants to build, determine the best approach, and figure out what phase one, phase two, and phase three should look like. So that's kind of how we work. For our clients, it's not just, “Let us develop it for you.” It's also about the creative side, the messaging, and the user experience. It's about making sure that when someone downloads the app—or visits the website or web application—it serves its purpose. It's a problem-solving product. It needs to solve a problem so users keep coming back again and again. And then we help grow it to new audiences. That's when it starts to scale and become exponential. Does that make sense? Yeah. So I’m wondering, you work from the idea forward, or you work from the outcome backwards? What’s the approach?  That's a great question. Not everyone knows the outcome right away. When someone has both an idea and a clear outcome, it works better, right? Because then you can help them get to that outcome. But overall, the outcomes are usually very high-level. You know: “I want to build this web application or software because I'm targeting this audience.” Okay—but what does that really mean? What problem are you solving? To be honest with you, ninety percent of people don't really know what problems they should be solving at the initial stage. So, talking about frameworks, we work with them to define which problems they should solve first. Because most startups—or even profitable companies trying to add new technology into their workflow or business—often don't know what one or two problems they should solve for the MVP before going all in. Yeah. Okay, so step one is to define the problem. What's step two?  Make sure you have the right audience for that problem. That's a big issue. A lot of times, people try to serve everyone. You don't want to go too broad, and you don't want to go too narrow. If you go too narrow, you're going to hit a ceiling before you even go to market.  So you determine the audience for the problem you're trying to solve, right?  Correct.  And then what's the next step?  Once you determine the audience and define the problem, the next best step is to create some kind of prototype and actually take it to that audience to test for product-market fit. Meaning: get feedback. Again, it doesn't have to be a fully working product. But go to that audience and get feedback like: “Yes, this solves my problem,” and “Yes, I would pay for it.” Or even better—for them to actually exchange some money to join a waitlist or gain access to an early version of the product, so they can test it and provide feedback. That's the best-case scenario. Because once you have that input, it becomes much easier to make adjustments. It doesn't matter whether those adjustments are in the design or in the actual working product—you're refining it for that niche audience. Yeah, that makes sense. So you design the prototype or minimum viable product, then you test it and get feedback. Then what do you do?  Well, I want to clarify something. Designing a prototype and having a minimum viable product can be two separate things.  Okay.  You can design a prototype. Again, it can be designed in Figma, using an AI builder, or even just as a workflow or user flow. Obviously now, things are a little different because you can build prototypes much faster. That doesn't mean they're going to be production-ready. But a minimum viable product is usually focused on solving one or two specific problems for that market. It's a problem-solving product that actually works—meaning it's much closer to being production-ready. Yeah.  So those are two separate things. There's a very big difference between them.  Yeah, because now you have vibe coding, and with tools like Lovable—or whatever platform you're using—you can create a prototype quickly. But it's not necessarily going to work, and then you still have to build the actual working product. Correct. Yes, I agree. Then you test it, expose it to the target market, and gather feedback. And then what do you do? Do you iterate? What's the next step? You iterate, yeah. So at that point, ideally, you have product-market fit, you've received great feedback from users, and—best-case scenario—they've even paid you some money. Then you either expand on what has already been built, or you go all in: invest more money into it and start building a production-ready product. And once you have that, you may realize that you also need to improve the user interface. That happens a lot—especially if you vibe-coded it. The output usually isn't the best when it comes to user interface design or user experience. So you may need to redesign the interface, properly develop it, and then take a production-ready application to market. And then it goes back into the cycle of iteration. Meaning, you keep gathering feedback. This is why I often recommend not adding too many features in the beginning. Focus on one or two core features—one or two main user flows within those features. That's it. Forget about everything else. Yeah. And then you can add features later.  You can always add features later. Most of the time, if you add too many features in the beginning, you'll probably end up cutting at least 40% of them because people just won't use them. And I'm not talking about core features like sign-up, sign-in, forgot password, onboarding, authentication—that kind of stuff. Obviously, you need those. But you still have to figure out who your audience is. Do you need SMS login? Do you need email login? Do you need both? Do you need social logins? You have to make sure you clearly understand your audience—but you don't need everything all at once. You may eventually need all of it, but not in the beginning. Yeah, that's true. So you've worked with other businesses, which means you're primarily a business-to-business agency, right?  Business-to-business, business-to-government—we've also built business-to-consumer apps as well. But usually, our client is a business-to-business.  Yeah. So here's my question: In B2B, how do you gain people's trust so they'll even engage with your product? I understand there's a funnel—but how do you get businesses into the top of that funnel? How do you create that initial trust so they engage? What does it take? Many things. Content helps, obviously. Creating content like this, creating videos—I create videos on a regular basis talking about what's out there, what's possible, what's good, what's bad. Kind of the everyday life of an agency, and the type of work we do. We also post projects on different directories and platforms. A lot of previous clients come back to us, and we get many client referrals. We rank pretty well for SEO and AEO, so a lot of people find us through ChatGPT. Especially because that's one of the services we offer. People find us when searching for things like “best app developers” or “best website designers” in our specific area. We're not targeting nationwide rankings—that's much harder and a much longer-term strategy. But in our area—Maryland, Howard County, Columbia—we rank very high.  And what does it take to rank high in AEO—in AI search?  It's the same approach we take to rank in Google. Google obviously owns Gemini, and now there's Google AI Overview. It's really a real-estate play. If you have a website that's properly structured for Google—with some adjustments for semantic search, like adding question-and-answer content to every page, especially product and service pages—you improve your chances significantly. You also need a properly configured robots.txt file with clear descriptions, so when search crawlers reach your site, they can immediately understand the structure and know where to go. When you see sources cited in AI search, that's exactly what those systems are reading from your site.  You also need the right technical setup: Your website has to be fast. You need proper H1, H2, and H3 structure across the site. So overall, it's about having a properly structured website. If you follow strong SEO fundamentals, with additional improvements specifically for AEO and GEO—because now it's not just SEO anymore, it's SEO, AEO, and GEO—you'll usually appear in ChatGPT, Google AI Overview, Gemini, Perplexity, and other AI search tools. And your Google Business Profile and Google Maps listing are properly optimized—which has changed a lot recently on Google's side as well—you'll also show up more often in local AI search results. So isn't it true that AI search looks for different kinds of signals than traditional SEO? I've heard, for example, that backlinks are less important in AI search than they used to be. They're not as important for AI search, but backlinks still carry a lot of weight. Again, you have to think about this as two separate systems, right? There's Google Search—with Google AI Overview and featured snippets—and then there's Google Maps. You don't need a website just to appear on Google Maps. You mainly need a properly optimized Google Business Profile. And you can still show up in AI search that way. Having a website does help, because it sends another signal to Google, but it's not as critical. The most important thing—and I'll answer your question for both cases—is consistency and structure. For Google Maps, if you have a properly maintained Google Business Profile with constant updates—blog posts, videos, photos, and business updates—that teaches Google AI what your business does. So you want updated product pages, images, descriptions, and location details if you're location-based.  All of that educates Google, which helps you rank higher on Google Maps. And like I said, Google Maps ranks very well in AI search. Now, if you also have a website, that's even better. And on your website, it helps to embed your Google Map as well, because that reinforces another signal from Google Maps. For example, some of our clients have multiple locations, so we include Google Maps with all their locations on the site—and that helps. Then you also create location pages, just like you create product pages or service pages. Google—and AI systems in general—don't really rank entire websites. They rank individual pages. That's why top-of-funnel content is usually blog posts or educational content answering someone's problem. Then that written or video content leads users to a service page or product page. That's basically how it works. Does that make sense? Yeah, that's very interesting. So if I want to increase my AI ranking… one of my clients told me that if your clients post about you on Reddit, that can be really powerful and help drive AI search visibility. Is that true? Reddit and Quora are very powerful. Very powerful. They rank very high. Listen, I'll give you a simple example that anybody can use. If you go to Quora or Reddit and look at the questions people are asking—for example, let's say you search for “app development”—you can filter by questions and literally see what people are asking. If you answer those questions in a natural way, related to your service or product, and include a backlink—not in a salesy way, but naturally—that's a very strong backlink. And speaking of backlinks: they're still relevant. Maybe they don't carry as much weight as they used to, but they're still very valuable.  Because when Google or AI systems evaluate content—and when you search in ChatGPT, Claude, or Gemini and see sources—those sources are essentially citations and backlinks. So if your website has strong citations and is properly structured, it absolutely helps you get discovered. You just need to make sure everything is set up correctly so Google—or any other search system—understands what your content means. But yes, to answer your question directly: Reddit and Quora are excellent for visibility because they're high-authority websites with massive traffic and very strong domain ratings. Yeah. That’s great. So Google Maps, Reddit, Quora, they are big drivers. That’s great.  Huge drivers. I mean, listen, there are many others—but social media has become huge over the past two years. Before, if you made a Reel on Instagram, you wouldn't be able to find it through Google search. But in the past couple of years, they opened that up. Why do you think they did that? Because they understand the value of content. Just like YouTube—where you can find videos through specific keywords—they want Instagram videos to be discoverable through Google Search and AI search. And then those searches lead people back to their platform. If someone who isn't already an Instagram user discovers content they like—a creator they like—they may sign up for Instagram because of it. So yeah, all of this ties back to backlinks and discoverability. It's really about how you use those backlinks. I mean, YouTube has been a huge driver for people looking for answers or trying to learn almost anything. So yeah, that's kind of how it works. It's one big spiderweb. Yes. It’s interesting. So basically, the more content I have and the more content other people post about me in credible sites, whether it’s Reddit, Quora, YouTube, social media, and they all point to my website or web pages, then the more it’s going to be discoverable by AI. That’s kinda makes sense.  You're definitely going to become more discoverable. But again, if it's just “Steve Preda,” that alone may not be valuable unless someone is specifically searching for your name. Now, if people are responding to or discussing how to apply a specific framework—and someone is searching for that framework that relates to your content—then it becomes relevant. Does that make sense?  Yeah. Yeah, understand. Yeah. Absolutely. Let me ask you this. If you could have a magic wand and fix one thing inside your company in the next 12 months, what would that be?  That’s an interesting question. I don’t know. I think I'd be very interested in applying more AI agents so they can help drive the business and support more growth. Overall, I just want healthy growth—making sure we're happy with the work we're doing, and that our clients are happy with the work we deliver. Because that leads to better outcomes, longer-term relationships, and healthier growth for the company. I mean, my ultimate goal at some point is probably to grow the company and eventually sell it. If we're happy with what we're doing, and our clients are happy with the work we're delivering, I think that growth will happen organically. Yeah. And what do you need to make the company sellable in your perspective?  Having strong, scalable systems—and AI is going to help with a lot of that.  So do you believe that a company with only AI employees—at the extreme—could still become a very valuable company? No, I'm not saying we should rely only on AI, and I'm definitely not planning to let go of any employees. What I'm saying is that AI can help with certain smaller tasks that sometimes get missed or forgotten. That's a perfect fit for AI. For example, even during conversations—if a project manager is handling several clients at once—we usually need updates on what was discussed. Yes, AI can record the conversation, but more importantly: what are the actionable next steps? And from those action items, what has already been completed, and what still needs to be done? Those are the kinds of things AI agents can help with—tasks that don't necessarily require a human. That way, time isn't wasted and can instead be used more effectively to make sure things are getting done and that we're reaching the outcome you mentioned earlier. What is your opinion about controlling AI agents? What is the level of risk? Not just about someone maybe doing a prompt injection and kind of hijacking your agents, but losing control of the agents in terms of complexity. So do you see a risk there that someone could kind of unleash these agents and somehow not be able to control them, or the quality of their work? Could they not control that? Or something changes and the agents get impacted—maybe a software update or something like that? Is this a thing, or is that not a concern? I think there should definitely always be guardrails. For example, right now we're building a platform with AI to gather RFPs, review them, score them, and actually create outputs—like the structure of the RFP. But before they get submitted, an actual person reviews them. I think there should always be final approval by a human—unless it becomes such a perfect system. I mean, it's software, right? At a certain point, can something go wrong? Yes. Especially with updates—unless you own the full process from beginning to end. Yeah, I think there's always a risk, but there's always a risk with software.  There should definitely be some guardrails, no doubt about it. I don't think it should be the last step before a human approves it and actually—for this RFP example—submits the response to whatever platform. I think a human should always review and approve it to make sure everything is working properly. But I think you can save a lot of time. For example, instead of us doing two or three RFPs a month, we can do ten or fifteen. I mean, the quality isn't really changing. It's structure. It's answering what they're asking for. So if it fits the criteria we're looking for, we still spend time reviewing it. I mean, we got an RFP the other day that was 150 pages. It would probably take two days just to read it. And at a certain point, you're like, “You know what? This isn't a good fit.” So it saves time. It just creates more efficiency. But there should definitely be guardrails and structure for sure, and a human should be involved in the loop. That I agree with you on. Okay. It's a big topic. One of the thoughts is that at some point AI is talking to AI. Like in hiring—you see these big recruiting companies using AI to filter resumes, and then applicants use AI to write resumes that fit what the filters are looking for. And at some point, the authenticity or credibility of those resumes begins to fade because it's all prearranged. So then the whole purpose of filtering employees starts to diminish. Do you think this kind of thing might happen with RFPs too? Maybe. Very possible. I wouldn't be surprised if it's not happening already. Yeah, I mean, it's definitely very possible. There are already several platforms that find RFPs. They work a little differently. We're building specifically for our own purpose. I do want to document the process to kind of show, “Hey, here's what can be done.” But yeah, it's very possible, for sure. Listen, if you're relying on a regular process to get a job, then you're probably not going to get the job. There are a lot more people looking for work right now. I don't know if you heard about Microsoft—and I think Tesla too—but companies are letting people go left and right. Microsoft is offering long-term employees buyouts. And by long-term employees, I mean people who are probably older and maybe not as knowledgeable or experienced with AI.  It's like, “Hey, let us buy you out so you can retire a little earlier.” So this is happening. If you're going through the same regular hiring process as everyone else, you're competing against 500 or 1,000 other people for the same job. Obviously, it's an employer's market right now, not an employee's market. If you're trying to get a job, it shouldn't just be through the regular process. It should be through people you know. Networking is going to have even more value. Personal connections matter, and people knowing, “Hey, this person actually spoke to me the right way.” You should also know how to use AI, because that's going to give you an edge in getting a job. But actually speaking to someone should happen through networking and connections. Yeah, that's my feeling too—that human interaction is actually going to increase dramatically in value. Because authenticity… that's really the only way to verify authenticity: being face-to-face with someone, a real physical person. That's fascinating. Yeah. But I'll tell you—like I said, I post videos on a regular basis. My mom asked me the other day, “Max, are you using AI, or is it really you?” I said, “No, it's really me. It's not AI.” So it's funny because AI is getting so good that you're not always sure what's real anymore. And even with RFPs—it's not just about submitting proposals or resumes. Personal and human connection is going to become more valuable than ever. If I personally knew every buyer putting out an RFP, I'd rather talk to them directly, one hundred percent. Because it becomes a completely different process.  Yeah, that's spot on. Love it. So, great information. I love the framework: define the problem, determine the audience, create a prototype, build the MVP, test it, and then iterate. That's how you build a digital product—whether it's a website or an app. So if you're out there looking for a solution, Max Kryzhanovskiy and MOS Creative may have the solution for you. So if people would like to connect with Max Kryzhanovskiy and MOS Creative, where can they reach you? People can reach us through our website: www.moscreative.com. They can also find me on LinkedIn under Max Kryzhanovskiy or MOS Creative. They can fill out a form on our website or email us at info@moscreative.com. Fantastic. So if you want an AI-driven platform, definitely reach out to Max. So Max, thank you for coming and sharing your ideas. And I love that you have such a strong vision for AI and that you're actively experimenting within your company, which means your clients will benefit from that as well. And if you enjoyed this conversation, then stay tuned, because every week a successful entrepreneur comes on the show and shares their ideas and frameworks. So thanks for coming, Max—and thank you for listening. Thank you. Important Links: Max's LinkedIn Max's website Max's email: info@moscreative.com

Recorded live at SocialNext: Ottawa 2026, Daniel Francavilla, brand and content strategist and founder of The Good Growth Company, joins host Alex to explore what it really takes to build trust in the nonprofit and public sector space.The Good Growth Company supports nonprofits, social purpose organizations, and governments with training and facilitation across marketing, communications, leadership, and fundraising. Daniel also teaches at OCAD University and George Brown College.Daniel breaks down why a brand-first approach matters more than ever, how misinformation and AI are reshaping the way organizations need to think about their reputation, what dignity-first storytelling actually looks like in practice, and why retention beats constant acquisition every time.Because in a world full of AI-generated content and eroding trust, the organizations that show the real people behind their work will always stand out.Thanks to our Editors, Producers, and Guest Host from Phantom Productions and WebMarketers.This episode was recorded live at the Ottawa Conference and Events Centre during SocialNext: Ottawa 2026, Canada's leading conference dedicated to nonprofit and public sector marketers.SocialNext is part of the SocialNext series, Canada's leading platform for marketing conferences, media, and community.

Is AI really the end of creativity, or the biggest emancipation of creative energy we've ever seen? How can authors thrive in a time of super abundance, when anyone can make anything? What happens when publishers become technology providers, and agents start shopping for books on our behalf? With Nadim Sadek. In the intro, my AI-Assisted Artisan Author webinars. This show is supported by my Patrons. Join my Community and get articles, discounts, and extra audio and video tutorials on writing craft, author business, and AI tools, at Patreon.com/thecreativepenn Nadim Sadek is a serial entrepreneur and the founder and CEO of Shimmr AI, an AI-powered book marketing company, as well as the bestselling author of children's books and non-fiction books, including Quiver, don't Quake: How Creativity Can Embrace AI. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below. Show Notes Using AI as a research partner, editor, and constructive critic when writing a book The ratio of dreaming to execution Why publishers still draw red lines at AI-written words, and why that may change Inside Shimmr's three-engine advertising system: Strategizer, Generator, and Deployer Multimodal interactivity, agentic purchasing, and the idea of the Panthropic You can find Nadim on LinkedIn or at NadimSadek.com. Transcript of Interview with Nadim Sadek Jo: Nadim Sadek is a serial entrepreneur and the founder and CEO of Shimmr AI, an AI-powered book marketing company, as well as the bestselling author of children's books and non-fiction books, including Quiver, don't Quake: How Creativity Can Embrace AI. So welcome to the show, Nadim. Nadim: It is lovely to be here. I feel very privileged to be invited onto this. Thank you. Jo: Oh, I'm excited to talk to you today, and we're really talking about AI. I wanted to start with the fact that you do seem to have a sort of relentless optimism. How do you remain so optimistic about AI when the publishing industry that we both work in seems so overwhelmingly negative? Lift our eyes to the horizon—what is the bigger picture? Nadim: Oh my goodness. That is a big one. I think my optimism is quite confined actually in the area of publishing. If you were to ask me to speak about AI more broadly—which you're not, but I'm going to give you a little bit of it—I've got lots of concerns. That includes the advent of autonomous weapons and economic singularity, where the wealth from AI as an industry is going into just a few hands, and energy usage, and cultural homogenisation, I suppose, and the potential for brain rot. There's a whole pile of stuff which is really not very good about AI, and all the normal things about fraud and theft and so on. However, if you recognise that and then you say what's going on in publishing, then the obvious thing that you first have to deal with is what did happen with copyright. Is it appropriate to say that things have been stolen and taken without permission and so on? It is. It's going through the American courts at one pace. I saw that Penguin Random House have started a case against OpenAI in Germany, where there will be a much faster legal conclusion—a judge's conclusion, I think. This will begin to put parameters on how copyrighted materials can be used, and possibly also some retrospective judgment about what has happened to this point and what can be done about it. So it's good that you've asked questions so early in our conversation, because I think —  It's important to contextualise my optimism. It is whilst noting with regret the behaviour of the AI industry—the models themselves—in not dealing with copyright in the most generous or appropriate fashion. I think we should also recognise that copyright probably wasn't designed for machine learning in the way that it is. Probably the industry wasn't terribly well prepared to note, negotiate with, and navigate the very fast-moving technological culture of AI companies. So I think lots of mistakes have been made on both sides. When you put all that to one side, what's left for me is an amazing emancipation of creative energy and also a huge efficiency being brought to the publishing industry. We can talk about both those things further, but for me that is what's going on. The efficiency of bookmaking and publishing generally—the whole workflow of getting a book out of somebody's head and into a reader's hands—I think is immensely streamlined and improved by AI. Actually, if you talk about it carefully, which I'm sure we will do, the ability of creators to share and let others experience their creative endeavours becomes so much better, so much fuller, so much richer. So that's why I'm excited about it. Jo: Well, let's get into those two things then. You mentioned the emancipation of creative energy, and you've worked with various AI tools as part of your creative and business processes. You've said that AI can be a creative companion. So specifically when it comes to Quiver, don't Quake, for example— How are you using the various tools in such an emancipated way? Nadim: Well, just to put a bit of a broader context on it, we're an AI-native company at Shimmr, and separately I wear a hat as an author. You mentioned the AI books and the children's books. I'm also writing a book about the psychology of motorcycling. So it's a very odd authorial footprint, but it means that I kind of tramp around the place and learn different things. What I've noticed, even within Shimmr, is that the whole team has been using AI tools very differently. Lots of people are very bright in the company. They're all brighter than me, and I salute them and love them. But they've all used AI to become more creative in their own ways. For example, our Chief Commercial Officer is very numerate and logical, and not loquacious. She prefers to say things straight and simply. She has become an unbelievably creative financial modeller and analyst because she uses AI in lots of different ways. So she has flourished and grown so much, and is creative in a way that she never could be before—not only around numeracy and financial matters, but in thinking through new concepts for sales and marketing and for our commercial development. I've just noticed all around me this going on. When it comes to me, I prefer to express myself through writing. I talk a bit as well, as you can tell, but my favourite means of communication is just writing. When I was writing Quiver, don't Quake, I would use AI in a number of different fashions. One would be for research. One of the chapters is about the psychology of creativity. I'm a psychologist, so I tend to come at things from a psychological perspective. What is the psychology of creativity? Well, here comes a million-word answer from an AI—this person said this, this person said that. Then I kind of focused my research in particular areas and assembled them by drawing from the outputs of several AIs about what has been said about AI, what the science says about it, what sociology says about it, what particular creatives that we're all aware of say about it, whether they're in the advertising industry or musicians or artists or whatever. So that was a very rich way of researching things. I would often put a chapter in—this is a slightly different use—a manuscript that I'd written and say, “Read this as if you're somebody just coming across my book, and tell me where the reader might struggle between one paragraph and another, or where there's a logical fallout, or where the concept isn't really very fully excavated and developed.” It would occasionally prompt me to say, “You could probably do with a line that brings the reader from this point to that point.” And usually I listened to that and then wrote something new. In another use case, I eventually gave it the whole book and said, “I think I've done an okay job here and I quite like the flow and I'm sort of satisfied enough, but before I send it to the publisher and say, ‘there you go,' what do you think? Are there any ways in which this book could become a better and more interesting read?” It came back fairly promptly and said, “Well, what you haven't really done is considered what all the naysayers would say. You've done your dark moments of militarism and all that stuff, but what about some of the other stuff closer to publishing or creativity?” So off I went on a new round of research, and did some myself and used the AI for other bits. The funny thing, really the ironic thing here, is that the book is much better, and most people salute the book for the eighth to ninth chapter that talks about the constructive critics. I assemble them all and articulate all their arguments and say how hideous AI is and how terrible it is for the world and all of us. And then I try to repudiate some of them, not in a defensive way, but just to say, actually, yes, that's one perspective and here's another one. That chapter, ironically, about how AI is terrible was prompted by AI. It said, “You should really have a go at me.” And so I did. So that was another use case. Then finally—perhaps I'll say this—I have a friend who is, I think, the Editor-in-Chief of Penguin in India. I got to know her at a book fair or something. We started chatting, and I told her about my kids' books. I said, “I could really do with an editor on these ten books that are due to be published.” She very generously, amiably, and very constructively gave me feedback on each individual book and then on the whole set. I was really happy with it. I said to her, “That was a delight.” She said, “You'd be much better off working with Editrix.” I said, “What's Editrix?” She said, “Well, it's an AI platform I've created where you can go and self-edit.” I said, “You must be kidding. I'd much prefer chatting to you and our interactions.” She said, “Yes, well, go and try it.” So I got an account for the Editrix AI. Off I went, gave it my books, and lo and behold, it came up with some incredibly sophisticated and subtle observations on the books that neither Meru nor I had seen. For example, there's a story where a boy who lives in a house on a hill meets another boy on a bridge, and they end up in a silly confrontation. They're young and foolish, and it sort of transpires that the other boy lived in a local village. Now, I suppose in retrospect, it's pretty obvious that this could be seen to be colonialist, imperialist, and a sense of entitlement from the boy at the top of the hill crossing the bridge first and so on. Hadn't crossed my mind. The AI said, “I can tell from the rest of your writing that you don't really have a sort of racist or imperialist or superior attitude to things, but in this story, there could be a misapprehension that you do.” I thought, wow, what a great warning. So I changed it. There are almost endless ways—and I can tell you others, because I'm writing a book about clouds at the moment—in which AI can help you as an author. I've just shared some of those with you. Jo: Yes, well, I love that. I also use it for research. I definitely use the “give me feedback as a reader avatar, as a reader of this type of genre” or whatever. Nadim: Yes. Jo: I use different tools as well, so I agree with you. All of that is, I think, what a lot of people are doing. You also said you did a lot of the writing and rewriting, so the human was very much there. This was not an AI-generated work in any way. It was using an AI as a sort of collaborator—a creative companion, to use your words—which I think is great. One of the things that AI-positive people like us are finding is that there's so much negativity around the traditional publishers, around other authors, around supposedly negative backlash from readers. I think there's a lot of very noisy people who are probably making this sound worse than it is. Since you are so embedded in traditional publishing in so many ways, how are publishing people thinking about this? Do you think it's just different in terms of the creative side versus say the marketing side? What is happening there, and what do you recommend for authors? Nadim: What I'm observing is that there is increasingly confident adoption of AI for corporate efficiency, which is a polite way of saying where one can see profitability being improved. Could you streamline legal contracting? Yes. Can you manage royalty payments better? Yes. Are there better sustainability prospects with managing a warehouse and distribution and so on with AI? Yes. Could you improve your marketing by looking at competitive titles and trends, and optimising your metadata and your SEO and now your GEO, all using AI? Yes, yes, yes, yes, yes. All of these things can be assisted. Can you manage much more of your backlist, where you don't have the human or financial capital to manage all of those titles in a truly respectful and invested way? Yes, yes, yes. So wherever there's corporate efficiency, I see publishers being increasingly bold about saying they have integrated AI into their workstreams. What's much more tentative and hesitant is where there's discussion of authors—and I do hesitate to use the right words here—being assisted by, employing, working with AI. I kind of shorthand it as creative emancipation. It really means very many different things. Let me give you the example that I referred to briefly a second ago of Cloud Land, which is probably my first real novel. I'm very lucky. I sit working every day at a desk that's got three windows, and I look at the sky, and every day it's different, and I'm fascinated by it. I've been flying around the world since I was very young—my father worked for the World Health Organization, we moved between many countries—so I've also seen clouds from the sky a lot. I've noticed that in different parts of the world there are different cloud formations. It came to me one day that it would be very interesting if the clouds were somehow sentient, and that there is a cloud society, and that Cloud Land lived above human land and absorbed and observed us. Actually, the more I started thinking about it, the more I thought, well, we kind of evaporate. We give off vapour all the time and it rises up to clouds and maybe we're sending DNA signals to it, and it condensates and sends rain and storms and winds and lightning and thunder and all. There's a huge amount of interaction between Cloud Land and human land if you think about it. So I went into an AI. I said, “Hey, I've been thinking about this, blah, blah, blah. Any observations on what I've been saying so far?” I think one of the first things it said to me was, “You are actually playing with quantum physics.” I had no idea what quantum physics were really. I thought, well, this is interesting. I went and researched quantum physics, and actually there is some of that in it. If you count Cloud Land as a creative notion— The original idea, the creativity, came wholly from me, and then the development of it has been assisted by working with AI. I as a creator have spent much more time originating ideas about a story than would historically have been true. I probably would have gone to a library, tried to find the right geography textbook, read up about clouds, discovered what the nomenclature is, thought about whether I could put characters to cumulonimbus versus stratus something or other, and kind of worked my way gradually through it. There is something that I refer to in Quiver, don't Quake, which is what I call the ratio of dreaming to execution. I think previously, without AI, creators would probably spend 80% of their time researching and trying to get information and assembling things and editing documents and spell-checking and doing a whole pile of different tasks None of which I actually dismiss, because I think sometimes those difficult and “menial” tasks give you time to let ideas percolate and flourish and grow. It's just part of the process. But whereas before, I think we probably spent 20% of our time originating and 80% of our time assembling, I think it's inverted now. You can probably do 80% of the time you want creating and 20% of the time fiddling about getting your act together. So I feel that that's a huge emancipation of individual creativity. There's also—and we can talk about this if you wish—I think a much broader sociological phenomenon going on, which is really about every person in the world, all 8 billion of us, being creatives. That's the way I see the world. I think that only a minority of that 8 billion have the gift of craft that we recognise—of writing or drawing or making music or being an architect or a biomedical scientist or something that's creative and assembling things. And AI gives you courage and helps you to identify what you wish to make. I really don't mean creating the artefacts. I don't mean painting or making a song or writing a book. I just mean helping one to express and articulate oneself so that one's creative idea is shareable and experienceable by others. Jo: Well, it's interesting. I mean, everything that we've discussed, you're really saying that the main line is the actual writing of the words, because none of us can articulate how ideas come. Especially with Claude, we might have a creative spark, but I'm sure you've found the same: if I go to Claude, which is my favourite, with my creative spark, by the time we've discussed it, possibly over days, I've lost track of who said what. The idea definitely started with me, because the AI at the moment doesn't have its own creative spark in terms of its own drive to write a book, for example. So it starts with me, but then it goes back and forth, back and forth—sparks new ideas, something it wrote makes me think about something else. I think the difficulty with how publishing seems to be doing this at the moment is that it is just the written words on the page that is their red line around “have you used AI to generate a book?” But even that, I just think, surely that will change. For example, in the publishing industry, ghost writing—or writing dead authors, like Wilbur Smith—I was going to say Wilbur Smith is a good one. I mean, we've seen them, just different dead authors essentially writing in the voice of those people. So I just see that there are many possible places where publishers might want this kind of tool. I don't know— Do you see any openness to the actual words themselves? Nadim: I think you're right to identify that that is the place that it gets stickiest. What you kind of do in your private time—imagining and dreaming things up and interacting—it's a facsimile for talking to your friends or another author or something. It's just an AI companion. So I think that that is, you're right, less scrutinised. It is when one examines the words on the page. It's funny—it's almost as if it's a measure of how hard did you work to do this? Or did you just splatter it down on the page by pressing a button somewhere? It's almost as if, as creatives, we have to evidence that we have suffered, you know? I think there's a different form of suffering when you write with AI. It's true that if you command AI in some way to write for you, the default writing will be pretty anodyne, pretty bland, pretty mundane. It is deliberately so. AI is created and it is tuned to be inoffensive, to please most people, to be accessible to most readers and consumers of it. So it's another thing that I encourage people to do: don't approach AI with a kind of Google mindset where you just do a question and answer—”what time is it in New York now?” “Well, it's five hours behind” or whatever. Instead you say, “Hey, listen, I'm thinking about clouds, but I want a bit of spittle going up and down between the two, and I'd quite like a crazy cloud that harasses us.” Well, now I'm putting in some of my idiosyncrasy and my eccentricity and my personal perspective. The more you do that, the more that even if you did press a button and say, “Command, I want you to write this book,” that will no longer be a bland and mundane bit of output. It'll be very tuned by your interactions, and it'll exhibit some of your nature. So I think there probably are factories—there's always factories. They're probably—and actually I know this—writing a lot of romance, writing a lot of porn, things which are fairly well parametered. You know what happens in both of those genres more or less, so it's pretty easy for a machine to emulate what an author might write there and go and do it. But if you get into something like, “a sand dune was my cousin”—like, okay, well that's a bit different. What do you mean? And there it becomes a much more interesting bit of writing. So I think we're going to see a spectrum. To come back to your question about where publishers draw red lines, I think it's where they just see straight away mundane output that doesn't feel like it had a lot of craft or ingenuity or hard work to it. But I believe that as we go on, that's going to become harder and harder to establish. As we become more sophisticated users of AI, and AI's capabilities to understand us and to work with us become better, then I don't think it'll be such a big question where the words came from. What we'll feast on with each other is our creative ideas and how they're expressed, but not how they were produced. Jo: I mean, I always say to people, I'm not a word generator. That's not what makes me or my books worthy. It is what I do with it. It's the stories I tell, or it's the personal things behind it. So generating millions and millions of words, whether you generate them by typing or handwriting or AI or whatever, it isn't the word generation that is the point. It's all of the things that make that finished thing what it is. So anyway, let's come back to the other thing, because you mentioned that publishers seem very happy around corporate efficiency, anything that drives profitability. You also mentioned that Shimmr is an AI-native company. Now, I, and many people listening—we are a one-person company. So I run my own company. It's a publishing company. I do all my publishing, I do all my marketing, I do all my business as just me. So I also use AI for a lot of this stuff. I wondered— How do you see publishers changing to become more AI-native? How can we as individual author-publishers do that too? Because it feels like a massive mindset shift, not just plug in Opus 4.7 here. Nadim: I have been found saying at various publishing events—and it is deliberately a little bit provocative—that I believe that publishers have always been technology providers to creatives. It's not only what they do, but it is a part that they don't seem to embrace very hard. Even if you just go back to Gutenberg—I mean, here's a printing press, it's a bit of technology. “I'll make your book, I'll make your words into books.” It started there, and it's always been. That applies to distribution and e-commerce and audiobook manufacture and all sorts of other things along the way. So I encourage publishers to accept the notion that what they should do to attract authors in the future is partly—only partly—develop their own house AIs. It can be as ethically trained as that house wishes to deal with the copyright furore. It can be tuned to do editing in a particular way. It can have a specific way of copy editing. It can have a collaborative notion. It can have an assistant that helps you understand genres and hotspots and competitive titles. It can help you to think about, as Americans might say, what's hot and what's not in the world at the moment. So you might be more attuned to what the market demands, if that affects you at all. Some writers don't care, and that's fine. It can certainly help with all the marketing then. How can you produce social media content that's appropriate to your book, and all the rest of it. So I think there's a way in which publishers could massively enable authors. I talk to tons and tons of authors clearly about Shimmr, and what they all resent, I would say, is finding their time stolen by trying to flog their work rather than make it. Jo: Yes. Nadim: So the marketing process is just theft of creative time for most authors, and they hate doing it, and they're often not very good at it, because it's a completely different skillset from creating great stories or writing non-fiction books about particular subjects. So I believe that authors should be embracing the notion that publishers will create their own house AIs. And goodness me, we might even decide which publisher we prefer to go to on the strength of their AI position. Wouldn't that be interesting? But that is what I see the future being. Jo: Yes. I mean, definitely there's some quite significant authors—Dean Koontz, probably one of the biggest—who went to Amazon because of their technical ability around publishing and marketing. He was like, “Yes, I want this because of this.” Not that he'd be in bookshops or whatever—of course Dean Koontz is—but yes, so I think you're right there. For individuals also, as you know, we can use AI to help us market. I upload my books to Claude when they're finished, and I've just been marketing today. I'll say, “create 10 Midjourney images based on this book and give me all the marketing copy.” So I think we can use it now to help us be more efficient. On the other side of that, I think the bigger thing that's starting to happen is marketing is now much easier in one way. Nadim: Yes. Mm-hmm. Jo: So it's getting fuller, or even more. Nadim: Yes. Jo: So how do we deal with this? Because Shimmr is an AI marketing company. How are you thinking about the predominance of very, very good AI marketing now? Nadim: Yes, and it gets better all the time. It's a great question. Obviously, strategically, as an enterprise, we've really had to think about this one. If I go back one step, I always believe that innovation succeeds when it starts in a narrow space. So when Shimmr launched, we put ourselves forward and were quickly embraced, I have to say, as automated advertising that sells books. Nothing particularly more complicated than that. “Okay, you do ads, you automate it for me, and it'll help flog my books. Yes, that's it.” We had a rush. We've worked with about 250 publishers. As you might anticipate, it started with smaller ones, then got bigger. We now work with the biggest as well. That notion of automated advertising selling books was successful. Actually, that was about three years ago—a bit shorter than three years ago. What's happened in that time is that we have now collected a ton of data, and meanwhile the AI models have become more sophisticated and competent. Maybe I should just pause briefly and say what Shimmr actually does. We've got three main engines that are all chained together, to use pretty old language. The first one is what we call the Strategizer. It reads the book, it understands what we call its book DNA. So it's the structural elements of what the narrative is, who the protagonists are, and all the rest of it. It's also a psychological study of it—what's going on, what are the emotions or the values, what are the interests, how they intersect, where are the tensions, all those sorts of things. The Strategizer decides, “Well, reading everything between the covers of this book and understanding the author's intent, this is the best way to put this book forward because here are its strong points.” It hands that off to the second machine, which we call the Generator, which says, “Thanks for the creative brief. I'll make you the ads now.” It does videos and music and captions and all the rest of it. Then it presents its newly baked campaign to the third machine, which is the Deployer, that says, “Okay, well, I know where to find the audiences for this. If that's the DNA of the book and this is the campaign that manifests it, then I know where to find these people.” It goes and autonomously deploys it in various media channels to specific audiences who might be interested in that content. So that's what we started doing, and that generated a huge amount of data. Where we've got to recently—really in the last six months—is understanding that, as you've just said, most people can generate their own stuff. So in some ways they can look just like a mini Shimmr. The thing that differentiates the content is always the strategy. What we have learned to do now—and it's because of an agentic framework—is we've moved beyond what's between the covers of the book to look at life. We look at culture, what's going on, what are the trends, what's in and what's out. Even if you take a particular trend—let's say, fascism—what's the language associated with it that's being treated positively and respectfully, and what's the stuff that leads to it being dismissed straight away? All those sorts of nuances around everything. But equally, as well as going deep with a set of agents on what fascism might be in today's culture, we also go wide and say, “Well, how does that sit next to loyalty or hedonism or ambition or something else?” So we get this very, very circumspect analysis of the market. Then, indeed, if you do write a book about—I'm really going off-piste here, but you know, the hedonism of fascism, like, God, that would be a weird book—you discover that actually you're not really competing with another book, but you are competing with that specific podcast and this movie that came out, and another movement that's born in Italy but it's moving across Europe now or something. So we were able to produce strategies which now lead to a much broader offer, one which is much more sophisticated and much more likely to drive success in a book or in a creative enterprise. It informs product listings, metadata, author communications, PR, SEO, GEO, and of course the thing that we started with, advertising. So things that you see made by Shimmr should be much more resonant and much more attuned to the world, and commercially much more likely to drive success, than simply saying, “Here's a book, make ten Midjourney images out of it.” Jo: Mm-hmm. Nadim: It's really about the quality of the briefing and the quality of the assets that you're able to produce by having a much more sophisticated Strategizer. So we've gone back into the intellectual property and the human analysis, in a way, of the world. To understand where a specific piece of creative work sits in culture and society has become a much bigger proposition. Jo: Right. So you did mention podcasts there. So as in, you might present to a publisher “these are the podcasts that they should pitch” for example? Nadim: There's that, of course, but it's also, don't think that this book is competing with these three titles which your team put together. It's more that, if people want to listen to hedonistic fascism, they can listen to that podcast before they read this book. Jo: Okay, that's interesting. Interesting times. So we don't have much time left, but I think one of the biggest questions that people have—even if they're AI-positive, as I am and many people listening are—it's not that we're worried about AI replacing us, because we know we're individuals and all that, but we are slightly concerned about the volume of books in the market. And not just books, but TV shows and YouTube and TikTok. It's very hard to stand out. You do say in the book: “When anyone can make, maybe creativity lies not in the making, but in making others care.” How can I move up the value chain? So for many of us who make an income this way, what are your recommendations? Nadim: Great question. And actually I think it's really central. My latest catchphrase is that in a time of super abundance, we need super discoverability. So it's exactly as you just said—tons of work, tons of movies, tons of podcasts, and tons of everything. If you believe in what I've been saying, which is that we're emancipating the creative spark of 8 billion people, there's going to be even more. So I believe that the solution is what I call multimodal interactivity. That doesn't mean multimedia—it means multimodal. Multimodal means you can engage with an experience in different modalities—the same idea. So my conviction is that if you write a book or make a painting or have a piece of music that you've come up with—or anything really, creatively—and you wish it to both survive the first six weeks of its birth and then thrive in a more perpetual way in society and culture, then people have to be able to experience and engage with your idea in multiple modalities. I would always write a book, because that's what I do. Others produce a podcast or write a piece of music—whatever the same sort of things. Any one of us needs to make sure that that reappears and is experienceable and interactable with in different modalities. So my book should have some Instagram reels. There might be YouTube shorts, there might be a podcast, there might be a piece of music associated with it, it could be a movie. It could be a game, it could be an app. You really have to think about allowing your creative idea—more than your creative artefact—to live in culture. Sure, you want to make an income from the artefact that you are good at producing. As many of your listeners, and I, would be writers of books, we want that to persist as a revenue stream, and it should do. I would simply argue that making sure that whatever you've produced in your book is manifest, and people can interact with it in other modalities, is the surest way to get it seen and discovered. Jo: Yes, it's interesting. I've actually started looking at making my non-fiction books into skills. Nadim: Yes. Jo: And also making markdown MD files—books as markdown files for agents to buy. Nadim: Very good. You are way ahead of the curve. Jo: Well, I sell on Shopify, as do many listeners, and Shopify, as I'm sure you know, is now enabled for agentic purchasing. We are in ChatGPT. So it's really interesting to think, well, if the agents go shopping for people now and in the future, what you want is to be able to find it. Also, I haven't actually put an explicit licence, but people email me and say, “Can I upload your books into an LLM?” And I'm like, “If you buy a copy from me, then yes, you can.” Nadim: Yes. Jo: So I think it's changing. And as you say, I do think that people are more and more going to want to say “buy the PDF and put it in NotebookLM” or use it as a skill. Nadim: That's right. Jo: That kind of thing. Nadim: Yes, and then they go on a walk with their dog and they listen to the podcast about your book, which they've created on NotebookLM. It's exactly that. I think my worst fear for publishers is that they lose so much of the value chain—distribution, creative collaboration, all sorts of things along the way—that the worst position they could end up in is simply as book manufacturers, which would be just one small manifestation of a creative idea. Jo: Well, I'm excited about the future. I hope you are too. I think you are. What are you particularly excited about in terms of the changes coming? Nadim: Well, if I can be my most extravagant now, my greatest excitement about AI and the changes that are coming are that it'll produce what I describe as the Panthropic. The Panthropic is a way of seeing AI not as a companion or some anthropomorphic being, but instead the repository of everything that humans have ever thought or felt or created or shared, accessible to us all in an anonymised way. It's just a repository of interactable information. My excitement about it is that the liberation that that gives to information—which becomes knowledge, which of course we all know leads to some power—should result in truly new thinking, new philosophy, new spiritualism, possibly new questions about what it is to be a human being and what life on Earth is all about. New economics, new employment, new education. I think one can too easily underestimate the massive liberation of intellectual consideration and creativity that's about to surf across the globe, and I'm so excited by it. Jo: Mm-hmm. Yes, me too. Very interesting times ahead. So where can people find you and your books and everything you do online? Nadim: I think the easiest thing is just to go to LinkedIn and find me there as Nadim Sadek. You can also go to my personal website, which is NadimSadek.com, and that'll take you wherever you want on different journeys and different parts of my career. It'll also give you links to books. Of course, they're available in all formats—audio, paperback, ebook—and in many different languages, all through Amazon and other platforms, and Spotify and Audible and all the usual things. Jo: All the usual things. Well, thanks so much for your time, Nadim. That was great. Nadim: It's a pleasure. Thank you so much for having me.The post AI, Creativity, And The Future of Publishing with Nadim Sadek first appeared on The Creative Penn.

In this Conflicted Conversation, Thomas talks to Sir Vince Cable, the former leader of the Liberal Democrats in the UK, about his new book Eclipsing the West: China, India and the forging of a new world. Sir Vince discusses: Postcolonial state-building, development economics, and his formative experiences in Kenya Globalisation, financialisation, and the legacy of the 2008 financial crisis The rise of China and India as “superstates” in a new tripolar world Geo-economics, US–China rivalry, and the breakdown of the liberal international order Democracy versus authoritarianism and the crisis of liberal governance Ideology, nationalism, and the limits of rationality in geopolitics Multipolarity, global disorder, climate crisis, and the future of world order Join the Conflicted Community here: ⁠⁠https://conflicted.supportingcast.fm⁠⁠ Find Conflicted on X: ⁠⁠https://x.com/MHconflicted⁠⁠ And Facebook: ⁠⁠https://www.facebook.com/MHconflicted⁠⁠ And Instagram: ⁠⁠https://www.instagram.com/conflictedpod⁠⁠ And YouTube: ⁠⁠https://www.youtube.com/watch?v=4sdlF1mY5t4⁠⁠ Learn more about your ad choices. Visit ⁠⁠megaphone.fm/adchoices⁠⁠ Conflicted is a Message Heard production. Executive Producers: Jake Warren & Max Warren. This episode was produced by Thomas Small & Ross Field and edited by Lizzy Andrews. Learn more about your ad choices. Visit podcastchoices.com/adchoices

  THE SHOW NOTES   What I'm Good At Intro Listener Poll: ESSAYS or PHOTOS The History Chunk      - May 7th Ask George       - Angine de Poitrine? from Paul D. Damian Handzy's Facts That'll Fuck Y'Up      - Edición Cinco De Mayo Religious Moron of the Week      - The Organizers of “Rededicate 250” Tell Me Something Good      - Forever Fresh Show close .........................   MENTIONED IN THE SHOW     Something Good .........................   UPCOMING SCHEDULE   Geo & SGU: Extravaganza & Private Show Madison, Wisconsin Saturday, May 16, 2026 TICKETS The George Hraband Live in the Garden  Saturday May 23rd 6pm Bethlehem Rose Garden CSICON Center for Inquiry 50th Anniversary Conference Geo & SGU: Extravaganza & Live PodcastAwards Dinner & Variety Show Buffalo, New York June 11-14th 2026 csiconference.org  Geo & SGU: Not-A-Con Sydney / NZ Skeptics Conference July 2026 Australian & New Zealand George Hrab solo at MUSIKFESTAugust 6th 58:00 pm Lyrikplatz The George Hraband at MUSIKFESTAugust 9th 5:30–6:30Liederplatz Episode 1000 of The Geologic Podcast Saturday, January 9, 2027 The Icehouse Bethlehem, PA .........................   SUBSCRIPTION INTERFACE   You can now find our subscription page at GeorgeHrab.com at this link. Many thanks to the sage Evo Terra for his assistance. .........................   Get George's Music Here  https://georgehrab.hearnow.com https://georgehrab.bandcamp.com ................................... SUBSCRIBE! You can sign up at GeorgeHrab.com and become a Geologist or a Geographer. As always, thank you so much for your support! You make the ship go. ................................... Sign up for the mailing list: Write to Geo! Check out Geo's wiki page, thanks to Tim Farley. Have a comment on the show, a Religious Moron tip, or a question for Ask George? Drop George a line and write to Geo's Mom, too!

Today we are headed up to New York to speak with Listener Jessica about her trip wit her husband and friends from college down to Walt Disney World this past January! We discuss how they had to get down to Florida a bit early due to an impending blizzard! They stayed an extra night at Port Orleans Riverside, where they all had their first experiences with beignets! Then, we talk about fun times at Trader Sam's, Beak & Barrel, GEO-82, Enchanted Rose, and more! Jessica also shares awesome stories from all four theme parks, including experiences at Epcot's Festival of the Arts and an After Hours event at Disney's Hollywood Studios! We hope you can continue the conversation with us this week in the Be Our Guest Podcast Clubhouse at www.beourguestpodcast.com/clubhouse! Thank you so much for your support of our podcast! Become a Patron of the show at www.Patreon.com/BeOurGuestPodcast.  Also, please follow the show on Twitter @BeOurGuestMike and on Facebook at www.facebook.com/beourguestpodcast.   Thanks to our friends at The Magic For Less Travel for sponsoring today's podcast!