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⚠️ Cloudflare Internet Outage; Adobe x Semrush Deal: Tech Dependency vs Business Website Strategy with Favour Obasi-Ike | Sign up for exclusive SEO insights.This is Marketing Club Clubhouse discussion, primarily focusing on the widespread impact of a recent Cloudflare outage that affected numerous popular platforms like ChatGPT, Spotify, Uber, and Zoom. Favour Obasi-ike uses this event to emphasize the importance of business continuity and operational redundancy, urging listeners to research and select robust platforms for their own enterprises to mitigate the risks of future outages. Furthermore, the discussion touches upon the rapidly changing tech industry landscape, including the significant Adobe acquisition of Semrush and the competitive moves of companies like Canva, prompting audience commentary on the potential implications of these corporate shifts on product quality and market strategy. Favour also suggests alternative hosting solutions like SiteGround and Hostinger as more resilient options for business websites.--------------------------------------------------------------------------------Next Steps for Digital Marketing + SEO Services:>> Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike>> Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!>> Join our exclusive SEO Marketing community>> Read SEO Articles>> Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike>> Subscribe to the We Don't PLAY Podcast--------------------------------------------------------------------------------The Day the Internet Stumbled: 3 Surprising Lessons from a Single Tech OutageIntroduction: More Than Just a GlitchA single infrastructure failure on a Tuesday morning did more to reveal the precarious nature of our digital world than a dozen industry white papers. When the internet infrastructure company Cloudflare experienced a major outage, it was far more than a momentary glitch.Its scale was staggering. Suddenly, a diverse range of major companies—including Canva, ChatGPT, Spotify, Uber, and Zoom—were all experiencing issues simultaneously. The event wasn't just a technical problem; it was a revealing moment that offered a rare peek behind the curtain of the digital world. It exposed hidden vulnerabilities and surprising dynamics within the tech ecosystem we all depend on. This article distills the three most impactful lessons learned from that single event.1. The Internet Isn't a Cloud, It's a Jenga TowerThe Centralization SurpriseThe core lesson from the Cloudflare outage was the shocking revelation of just how centralized our decentralized-seeming internet truly is. The popular image of the internet is a resilient, distributed network, but the reality is that a small number of foundational companies form the base of a massive Jenga tower. When a key block like Cloudflare was jostled, users quickly discovered that dozens of different services were all pointing "towards one direction," revealing a hidden single point of failure. Seemingly stable pieces higher up—from your design software to your ride-share app—began to wobble.This one incident impacted a staggering list of applications, highlighting the sheer diversity of services reliant on a single piece of infrastructure: Canva, Archive of Our Own, Canvas, Character AI, ChatGPT, Claude AI, Dayforce, Google Store, Grinder, IKEA, Indeed, League of Legends, Letterboxed, OpenAI, Quizlet, Rover, Spotify, Square, Truth Social, Uber, and Zoom. For the average user, this means the digital services that feel distinct and independent are, in fact, far more fragile and codependent than they appear.2. While You Were Offline, Big Tech Made Some Bizarre MovesA Bizarre Acquisition Amidst the ChaosWhile the digital world was grappling with the outage, news broke that Adobe was acquiring SEO tool Semrush for $1.9 billion. This development, happening alongside the infrastructure chaos, sparked widespread confusion and skepticism. As many in the tech community noted, Semrush "has nothing to do with creative" software, which is Adobe's core domain.The concern was palpable, with one community member expressing a common fear:"I really hope this Semrush acquisition doesn't affect quality and support. Big corporation buyouts [rarely succeed]."The analysis behind this seemingly strange move points to the disruptive force of artificial intelligence. The theory is that as AI reshapes search and content creation, traditional SEO tools are finding it harder to maintain their dominance. This acquisition could be Adobe's strategic, if unconventional, response to that industry pressure. This trend of unexpected competition is visible elsewhere, with platforms like Canva making aggressive moves into video editing, putting them in direct competition with Adobe. The outage served as a backdrop to a tech landscape that is shifting in unpredictable ways.3. Your Business is More Vulnerable Than You Think (But Outages Can Make You Stronger)The Resilience ImperativeFor businesses and professionals, the outage was not an abstract problem. The impact was immediate: one professional reported their AI-powered Fathom note-taker for Zoom failed to load, even while the Zoom call itself was active—a perfect example of a hidden dependency crippling a critical workflow. The sudden inability to access essential tools forces a critical business question to the surface:"...if ChatGPT is down and that's what I use and now I can't use it for the first four hours of my day... How can I use 50% of my time to maximize 100% of my opportunity?"The core advice is to reframe these events not as mere problems to be weathered but as invaluable opportunities for strategic review. Business owners should use these moments to ask what platforms they truly rely on, research the stability of those systems, and begin building more resilient workflows.This is the "bow and arrow" principle applied to business strategy. An outage forces you to pull back, assess your tools, and re-aim. This forced pause, while painful, is precisely what allows you to launch forward with a more resilient, deliberate, and ultimately stronger operational foundation, turning a negative event into a catalyst for positive change.Conclusion: A New Lens for a Digital WorldThis single outage taught us more than just who owns the internet's plumbing. It revealed the hidden fragility of our digital infrastructure, highlighted the unpredictable strategies of tech giants under pressure, and underscored the personal and professional imperative for building resilience. It showed that the platforms we use every day are interconnected in ways we rarely see until something breaks.The next time your favorite app goes down, will you just see an inconvenience, or will you see a chance to re-evaluate the digital foundation your work and life are built on?See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Send us a textMatt Brown talks with Andreas Voniatis, founder and CEO of Artios, about Generative Engine Optimization and how brands win leads from AI search. They cover Google AI mode, GPT's Atlas browser, why GEO changes the game for discoverability, and why authenticity beats AI slop.Support the show
In this episode of Talking AI, Seth Besmertnik, CEO of Conductor, discusses the profound impact of AI on search behavior and SEO.As search engines like Google and AI platforms like OpenAI transform how users discover information, the traditional rules of SEO are being rewritten.Besmertnik details how AI is becoming the new front door to the internet, emphasizing the need for brands to be present in AI-generated answers to maintain visibility. He explains that companies must now create exponentially more nuanced content to stay competitive. The conversation explores topics such as the importance of understanding AI's role in customer journeys, the emergence of new optimization terms like AEO and GEO, and the significance of using AI tools to enhance content creation processes.The episode offers a deep dive into how businesses can adapt to these changes, maintain their relevance, and excel in an AI-driven digital landscape.--Key Moments:01:24 The Evolution of Information Discovery03:15 The Role of AI in Modern Search04:44 The Future of Content Strategy08:12 Personal Experiences with Google and AI10:37 Emerging Terms and Concepts in AI and SEO12:33 Conductor's Comprehensive Approach to AI Visibility16:25 Challenges and Opportunities in AI-Driven Search19:04 Communicating with AI: Short-Term and Long-Term Strategies20:03 AI Bots and Content Quality20:35 Effective Content for AI: FAQs and Structured Data21:29 Personalizing Content for Different Personas22:38 Leveraging AI for Content Creation and Analysis26:04 Scaling High-Quality Content with AI26:42 The Future of AI in Content Creation30:06 Conductor's Vision and Roadmap34:28 AI in Engineering and Product Development--Key Links:ConductorConnect with Seth on LinkedInMentioned in this episode:AI Opportunity FinderFeeling overwhelmed by all the AI noise out there? The AI Opportunity Finder from HatchWorks cuts through the hype and gives you a clear starting point. In less than 5 minutes, you'll get tailored, high-impact AI use cases specific to your business—scored by ROI so you know exactly where to start. Whether you're looking to cut costs, automate tasks, or grow faster, this free tool gives you a personalized roadmap built for action.
Thank you for joining us today! Our guest is Anouschka Menzies, co-founder of Bacchus PR.Bacchus PR was founded 27 years ago and now has over 130 employees across 5 offices - London, New York, Miami, Dubai and most recently Riyadh.It works across the fashion, restaurants, hotels and real estate sectors and has a fee income of approximately £14m. Annouska describes the type of business that Bacchuss does as 70% consumer and 30% corporate.Before we start, the headline news is that The PRmoment Awards have now opened for entries.. So if you want: Independent third party recognition of your work and a compelling differentiator that attracts new clients and builds credibility, then do enter.Improved this year is our insights & feedback functionality, you now receive constructive feedback on your campaign work and agency performance, broken down by the specific judging criteria.And finally from a GEO and LLM Optimisation perspective: Every winning entry will receive a dedicated profile page on the PRmoment Awards website, which will showcase the successful submission and explain the judging panel's decision. Also, our PR Masterclass the Agency Growth Forum is less than 2 weeks away. Virtual and face to face tickets are now available.Check out PRmasterclasses.com or the homepage of PRmoment for the full speaker lineup.Also, thanks so much to the PRmoment Podcast sponsors the PRCA.Here's a summary of what Anouschka and PRmoment founder Ben Smith discussed:Anouschka started the business with Charlotte Lurot and, a couple of years later, Daize Washbourn joined. Has having 3 leaders from an early stage accelerated the ambition of Bacchus? Anouschka talks about PR needing to have a commercial impact and needing to generate cash for clients. How does that come through in the approach to Bacchus's work? All of Bacchus' senior staff in London have been with the business for over a decade. That creates great experience and knowledge in the business but can it result in a lack of opportunity for more junior employees?Anouschka talks about how Bacchus made the move into real estate PR? That seems quite a jump from restaurants and hotels? But that was a crucial step for the business right.How does Bacchus create an entrepreneurial culture in its business? “It needs to be a better package than anyone else is offering.”Anouschka has built an international business when lots of her peer agencies have struggled to build an international network. Why did she decide to go international relatively early in Bacchus's journey?“Corporate PR is probably easier than consumer PR!”“Any international entity coming to the UK needs to understand that our press will leave no stone unturned.”How excited is Anouschka about PR's GEO opportunity?If Anouschka had one piece of advice for young PR agency leaders out there, what would it be?“Never compete with anyone but yourselves?”Is Anouschka nervous or positive about the future of the PR agency business?
To mark episode 200, host Jennifer Simpson Carr is joined by teammates Kim Miller, Mahalet Ropar, and Kyla Thompson to discuss top takeaways from LMA's 2025 TWxSW Conference. They explore GEO and gated content, breaking down silos, responsible AI adoption, evolving pricing models, and a powerful fireside chat on the rule of law.
Você conhece a Lenda de Z? Ou melhor , o mito de "Ratanabá"?De acordo com essa história, existe uma cidade dourada perdida no meio da Amazônia. Será?Essa história é antiga: desde as épocas coloniais, ela encantava estrangeiros e colonos, que queriam encontrar o tão aclamado "El Dorado" . Durante séculos, espanhóis, britânicos, franceses e portugueses procuraram esse lugar, mas fracassaram. Em 1753, um bandeirante português escreveu o "Manuscrito 512" dizendo que encontrou uma cidade cheias de templos, colunas e estradas de mármore no interior da Bahia. Entretanto, o local nunca foi encontrado oficialmente pela Coroa Portuguesa.Mais de 200 anos depois, o documento caiu nas mãos do explorador britânico Percy Fawcett, que reforçou sua crença que existia uma grande civilização amazônica na floresta.Veterano do exército e explorador, Fawcett organizou várias expedições pela Amazônia, tendo contato pacífico com povos como os Bakairi, Pareci e Nambikwara. Obcecado com a ideia de encontrar a cidade, ele a chamou de “Z”: a última letra do alfabeto e o seu último objetivo de vida.Desacreditado por cientistas e arqueólogos, Fawcett se aproximou de médiuns e místicos. Mesmo isolado e sem recursos, conseguiu financiamento de jornais e investidores dos Estados Unidos como os Rockefeller.Em 1925, partiu com o filho para a Amazônia, dizendo que só voltaria da selva quando "encontrasse Z”. Mas será que a Cidade de Z realmente existiu? Seria apenas uma lenda fabricada por estrangeiros?Ou, a Amazônia realmente abrigou grandes civilizações e cidades, mas talvez não da forma como os europeus idealizaram?____________________________________Personagens, lugares e mapas no nosso site: https://geopizza.com.br/z-a-cidade-perdida-na-amazonia-133/ ____________________________________Nos siga nas redes:Instagram TwitterTiktok Youtube _____________Confira nossa loja _____________Anuncie no Geopizza _____________Para escutar nossos episódios EXCLUSIVOS, apoie o Geo através do PIX: pix@geopizza.com.br Siga essas etapas:1: Programe o pix - R$ 5 valor mínimo - para todo dia 5 do mês2: Mande o comprovante de agendamento para o mesmo e-mail3: Aguarde!_____________Outras maneiras de apoio:Apoiase: https://apoia.se/geopizzaPatreon: https://www.patreon.com/geopizza
Free Vs Investment Trials: Why a $1 Trial Can Be More Powerful Than a Free Trial with Favour Obasi-Ike | Sign up for exclusive SEO insights.This Clubhouse audio session focused on marketing strategies, specifically comparing the efficacy of free trials versus investment trials for products and services. Favour discusses how an investment trial, even as low as one dollar, establishes a financial commitment from the customer, potentially leading to better conversion than a completely free offer, though both require nurturing efforts. The conversation also touches on upcoming holiday sales, various email marketing platformslike Flowdesk, and the importance of technical SEO and website development in business growth. Ultimately, Favour advises business owners to analyze and decide which trial method best suits their goals, emphasizing that the psychology of value is crucial for long-term customer engagement.--------------------------------------------------------------------------------Next Steps for Digital Marketing + SEO Services:>> Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike>> Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!>> Join our exclusive SEO Marketing community>> Read SEO Articles>> Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike>> Subscribe to the We Don't PLAY Podcast--------------------------------------------------------------------------------Introduction: The "Free Trial" FallacyOffering a "free trial" is a universal business strategy, especially during peak seasons like Black Friday or the holidays. It's the go-to method for attracting customers by lowering the barrier to entry. But have you ever considered that "free" might not be the most effective path to gaining truly committed customers?This article explores a few surprising truths about customer psychology and commitment by comparing the standard free trial with a powerful alternative: the "investment trial." We'll examine why asking for a small, initial investment can fundamentally change the customer relationship and lead to better results.The Surprising Takeaways from Free vs. Investment Trials1. The Power of a Single Dollar: Shifting from a "User" to an "Investor" MindsetThe core difference between a "free trial" and an "investment trial" is the financial commitment. A free trial has none, while an investment trial requires a small payment, even if it's just $1. This seemingly minor detail triggers a significant psychological shift.When a customer pays—even a nominal amount—their mindset changes. They are no longer a passive user getting something for free; they have become an active investor in a potential solution. This act pre-qualifies them and changes their relationship with the product from the very beginning. Because they have invested, they are more likely to perceive the engagement as a "better experience," reinforcing the value of their decision and anticipating an even greater return on a larger future investment....if you now say, okay, it's $99 or it's $1,000 or it's whatever amount of dollars, the person doesn't feel like they have to think twice about started because they've already financially committed to something that was an investment that they were interested in. That's the difference.This initial commitment dramatically shortens the time it takes to convert a trial user into a full-paying customer. The journey from a $1 investment to a $1,000 purchase is psychologically shorter than the journey from "free" to any paid plan. While a free trial may require 14 to 30 days of nurturing to achieve conversion, an investment trial can convert in as little as 10 minutes or one hour because the primary psychological barrier has already been crossed.2. The Real Cost of "Free" Isn't Zero—It's TimeNothing is truly free. In a free trial, the user isn't paying with money, but with an equally valuable currency: their time and attention.When someone engages with a free product, they are spending time processing information and making a decision. The business's goal is to make that time investment feel so valuable that it leads to a financial one. Think of the common B2B strategy of offering a free 30-45 minute consultation call. The prospect invests their time, and in exchange, the business must deliver enough tangible value in that short window to justify a larger investment. The "free" call becomes a sale because the value demonstrated makes the time spent feel worthwhile. The same principle applies to tasting a free food sample—if it delivers immediate value, it leads to a purchase.So if it's a free trial, yes, get it for free. Sign up for free... it's not really free because they're spending time. That's the exchange.The implication for businesses is clear: the product or information offered in a free trial must deliver immediate, tangible value. You must make the user's time investment feel so worthwhile that they are compelled to make a financial one.3. The $2,000 Anomaly: Why High-Ticket Sales Can Be Easier Than Low-Ticket OnesOne of the most surprising claims is that "it's harder for me to sell a $20 product than a $2,000 product." This paradox defies conventional business logic, but the reasoning behind it is sound.Customers often perceive small, recurring payments as nuisances or minor expenses they'd rather avoid. In contrast, they view large, one-time investments as significant projects with a high potential return. A high-ticket investment is tied to a bigger, more valuable outcome—such as achieving AI SEO, building websites, gaining domain authority, or becoming dominant in your area of expertise—that they can justify more easily as a strategic move.This connects directly back to the "investment trial" concept. A person willing to invest just $1 is already thinking about potential returns, which is the exact mindset needed to make a larger, high-value purchase. They have already crossed the mental barrier from being a passive consumer to an active investor.This should encourage you to reconsider your pricing and offer structure. Instead of focusing only on low-cost entry points, consider how to frame your offerings as high-value investments that solve significant problems for your ideal customers.Conclusion: Your Next MoveThe psychology behind a trial offer is often more critical than the price tag. The ultimate goal isn't just to get sign-ups; it's to cultivate an investor's mindset from the very first interaction. By asking for a small commitment, you attract a more serious audience and prime them for a long-term, high-value relationship.As you plan your next offer, ask yourself this: How can you shift the focus from a simple "free sample" to a meaningful "initial investment" to attract your most committed future customers?See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Daily Soap Opera Spoilers by Soap Dirt (GH, Y&R, B&B, and DOOL)
General Hospital spoilers show that Ric Lansing, portrayed by Rick Hearst, makes a sly move that leaves Sonny Corinthos, played by Maurice Benard, questioning the loyalties of those around him. Meanwhile, Dante Falconeri (Dominic Zamprogna) struggles to control his temper. GH spoilers reveal that Laura Spencer, portrayed by Genie Francis, finds herself in a heated exchange with her political opponent, Ezra. Portia Robinson, played by Brook Kerr, grapples with the idea of staying with Curtis Ashford, brought to life by Donnell Turner, solely for the sake of their baby, a suggestion that may have been influenced by Stella Henry, played by Vernee Watson. More General Hospital weekly spoilers indicate that Felicia Scorpio (Kristina Wagner) shares some potentially damaging information about Portia with Alexis Davis (Nancy Lee Grahn), who is also dealing with Ric's attempts at peace. Meanwhile, the relationship between Geo Palmieri (Giovanni Mazza) and Brook Lynn Quartermaine (Amanda Setton) faces a challenge when it is revealed that Geo is the reason Rocco broke into the lab. GH spoilers also hint at a showdown between Emma (played by Finola Hughes) and Britt Westbourne (Kelly Thiebaud) at the hospital. Further drama ensues as Lulu Spencer (Alexa Havins) opens up to Carly Corinthos (Laura Wright) about her fears for her son Rocco. Also, General Hospital spoilers take a look at the results of the Port Charles mayoral election. The results will be revealed, leaving Laura Spencer on edge. As the week wraps up, Jason Morgan (Steve Burton) finds himself interrogating Britt, while Gio opens up to Sonny about his familial guilt. This podcast episode was hosted by Belynda Gates-Turner for the #1 Soap Opera Channel, Soap Dirt. Visit our General Hospital section of Soap Dirt: https://soapdirt.com/category/general-hospital/ Listen to our Podcasts: https://soapdirt.podbean.com/ And Check out our always up-to-date General Hospital Spoilers page at: https://soapdirt.com/general-hospital-spoilers/ Check Out our Social Media... Twitter: https://twitter.com/SoapDirtTV Facebook: https://www.facebook.com/SoapDirt Pinterest: https://www.pinterest.com/soapdirt/ TikTok: https://www.tiktok.com/@soapdirt Instagram: https://www.instagram.com/soapdirt/
Tune into No Jumper's newest podcast, broadcasting live on Twitch every Friday at 10AM PST and streaming afterward on YouTube. Hosted by Adam22, Diddy Bop, Geo, and Sauce Kills, this show dives deep into the new wave of underground hip hop — the artists, the scenes, the controversies, and the culture shaping the future. Raw takes, fresh discoveries, and real conversations every week. Learn more about your ad choices. Visit megaphone.fm/adchoices
Hedy & Hopp CEO & Founder Jenny Bristow, Director of Growth Marissa Gurrister, Senior Account Manager Shelby Auer, and Growth & Operations Manager - Practice Division Abby Davis recap the key trends, popular sessions, and main takeaways from The Healthcare Interactive Conference (HCIC) 2025 in Las Vegas.HCIC 2025 was full of energy and innovative content, with a major buzz surrounding Jenny's Learning Lab covering marketing and ROI tracking tools available within Epic. Several sessions stood out, including the CMO panel that included Stuart Dill from Vanderbilt. He spoke about brand preference, awareness, and consideration, emphasizing that marketers need to position campaigns differently for each phase. The Mount Sinai social media team, including manager Brian Crowley and coordinator Suzy Qiu, presented a highly praised, interactive session titled "The Camera-Ready Physician" that detailed their boot camp method for coaching physicians to create unscripted, organic short-form video content. Vanessa Hill from Beth Israel Lahey Health and Reba Thompson from WG Content shared their story of replatforming 17 websites, which they creatively framed as a "choose your own adventure" for the audience. Another speaker who creatively presented was Kevin Snyder, CMO at Nicklaus Children's Hospital, who showed up to his Automation Meets Empathy session in a superhero cape.Beyond the sessions, key industry challenges discussed on the conference floor included the complexity of navigating patient privacy and compliance when teams are siloed, and the urgent need for new strategies in content optimization to rank highly in the difficult landscape of SEO, GEO, and zero-click search results.Looking ahead, the biggest takeaway overall from attendees, as noted by Jenny, is that healthcare marketers are being continuously asked to do more with smaller budgets, requiring teams to develop creative solutions and maximize assets as they look ahead to 2026.For those who missed it, Hedy & Hopp's popular Learning Lab "Epic for Marketers" will be presented as a webinar on November 20. Connect with Jenny:Email: jenny@hedyandhopp.comLinkedIn: https://www.linkedin.com/in/jennybristow/Connect with Marissa:Email: marissa.gurrister@hedyandhopp.com LinkedIn: https://www.linkedin.com/in/marissa-gurrister/ Connect with Shelby:Email: shelby.auer@hedyandhopp.com LinkedIn: https://www.linkedin.com/in/shelby-wanne/ Connect with Abby:Email: abby.davis@hedyandhopp.com LinkedIn: https://www.linkedin.com/in/adavis513/ Register to attend “Unlocking Epic for Marketers,” a free webinar on November 20 hosted by Jenny: https://hedyandhopp.com/Epicwebinar/ Purchase a hand painted sweatshirt created by our former Artist in Residence Lauren Younge: https://www.laurenyounge.com/store-lauren-younge-art/painted-crewnecks Follow floral artist Annie Kuhn with Verde Designs: https://www.instagram.com/verdestl/ If you enjoyed this episode, we'd love to hear your feedback! Please consider leaving us a review on your preferred listening platform and sharing it with others.
Kaum einer schafft es, naturwissenschaftliche Zusammenhänge so verständlich darzustellen wie Dirk Steffens. Der "Wissenschaftsjournalist des Jahres 2023" präsentierte jahrelang die Doku-Reihe "Terra X: Faszination Erde", seit 2022 arbeitet der gebürtige Niedersachse für die Film- und Print-Redaktionen von "GEO". Mit großer Leidenschaft setzt sich der preisdekorierte Dokumentarfilmer, Buchautor und Podcaster dafür ein, das Bewusstsein für die Schönheit und Verletzlichkeit der Umwelt zu schärfen. Einen pessimistischen Blick auf die Erde hält Dirk Steffens für wenig hilfreich und sucht stattdessen lieber nach Auswegen. Denn er ist überzeugt: Die Menschheit hat beim Blick auf die Umweltprobleme mehr Lösungen als Probleme. Wieso Optimismus gerade in schwierigen Zeiten so wichtig ist und weshalb es nicht hilft, den Weltuntergang herbeizureden – das erklärt Dirk Steffens bei 3nach9.
THE SHOW NOTES Guilty Pleasures and a 38-year-old setlist Intro Cleaning behind the TV Community Calendar - November & December 2025 Ask George - Band tricks? from Jay (Not the SGU Jay) Religious Moron of the Week - Father Mark Rowles from John Hennis Tell Me Something Good - Dog Rescue Christmas Sweaters Dec. 18th Show Close ......................... MENTIONED IN THE SHOW The Christmas Sweaters – Tickets! ......................... UPCOMING SCHEDULE The Christmas Sweaters: Alex Radus & George Hrab Thursday, Dec. 18, 2025 The Icehouse Bethlehem, PA Geo & SGU: Extravaganza & Private Show Seattle, Washington Saturday, Jan. 10, 2026 TICKETS George Hrab solo acoustic Saturday, Jan. 17, 2026 / 8 pm-10 pm The Red Stag, Bethlehem, PA George Hrab's Occasional Songs for the Periodic Table 118 Elements • 118 Songs • 90 Minutes Saturday, March 7th 2026 The Icehouse Bethlehem, PA Geo & SGU: Extravaganza & Private Show Madison, Wisconsin Saturday, May 16, 2026 TICKETS CSICON Center for Inquiry 50th Anniversary Conference Geo & SGU: Extravaganza & Live PodcastAwards Dinner & Variety Show Buffalo, New York June 11-14th 2026 csiconference.org Geo & SGU: Not-A-Con Sydney / NZ Skeptics Conference July 2026 Australian & New Zealand Episode 1000 of The Geologic Podcast Saturday, January 9, 2027 The Icehouse Bethlehem, PA ......................... SUBSCRIPTION INTERFACE You can now find our subscription page at GeorgeHrab.com at this link. Many thanks to the sage Evo Terra for his assistance. ......................... Get George's Music Here https://georgehrab.hearnow.com https://georgehrab.bandcamp.com ................................... SUBSCRIBE! You can sign up at GeorgeHrab.com and become a Geologist or a Geographer. As always, thank you so much for your support! You make the ship go. ................................... Sign up for the mailing list: Write to Geo! Check out Geo's wiki page, thanks to Tim Farley. Have a comment on the show, a Religious Moron tip, or a question for Ask George? Drop George a line and write to Geo's Mom, too!
Jason Patel is the Co-founder and CEO of Open Forge AI, a B2B SaaS company that helps businesses expand their visibility across AI-driven search and answer engines. Before this, he built and successfully exited Transizion, an edtech company providing personalized career and college guidance. At Open Forge AI, Jason leads strategy and product development, leveraging his expertise in technology and marketing. He holds a bachelor's degree in political communication from The George Washington University. In this episode… The marketing landscape is evolving faster than ever, driven by the rapid integration of AI into search and discovery. Traditional SEO strategies that once guaranteed visibility are losing traction as generative AI reshapes how consumers find products, services, and brands. So how can businesses ensure they're not left behind in this new digital frontier? Drawing from his experience building AI-powered marketing tools, Jason Patel emphasizes that visibility in the age of ChatGPT requires more than traditional SEO tactics. He highlights how AI technologies are changing the rules of discoverability — brands must now optimize for ChatGPT and other AI systems, not just Google. By building tools that make websites machine-readable, automating content creation, and improving third-party citations, he's helping businesses future-proof their marketing strategies for a world where AI agents decide what gets seen. His approach bridges technical precision with strategic insight, giving companies the edge they need to stay competitive. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Jason Patel, Co-founder and CEO of Open Forge AI, to discuss how AI is transforming marketing visibility. They explore what GEO means for modern businesses, how AI agents are reshaping content strategy, and why technical optimization is vital for AI readiness. Jason also shares practical tips for entrepreneurs looking to leverage AI as a growth amplifier rather than a threat.
You scroll, you post, you tweak your content, and everything starts to look the same. In 2026, sameness is the silent killer of creativity and visibility. Algorithms reward familiar, not fresh. So if your feed only shows what your competitors post, you'll keep sounding like them. In this episode, I share how to break the copy-paste loop and start seeing new again. You'll learn:
Sometimes the only way to get help is to force it on yourself. Derek and Geo talk about times they knew they were toast. Comedians Jessica Levin and Billy Hockman share their experiences as New Jersey degenerates.ON THE GATE! ENJOY!Original air date: 11.10.25Watch Jess' special "Party Boy" on YouTube https://www.youtube.com/watch?v=B7gxCjuM1ccJoin the live chat Wednesday nights at 9pm EST. Uncensored versions of the show streamed Monday and Thursday at 2pm EST on GaSDigital.com. Signup with code OTG for the archive of the show and others like Legion of Skanks, In Godfrey We Trust, and Story Warz.FOLLOWGeo PerezInstagram - https://www.instagram.com/geoperez86/Derek DrescherInstagram - https://www.instagram.com/derekdrescher/00:30 The SNAP episode02:30 What if Geo's mom met a different guy?04:15 Derek's family on their healing journeys05:00 geo parents were custodians06:10 defending friends in fights07:10 snap is back0910 Billy's dads jobs10:45 sad billionaires13:10 Mamdani's NYC15:45 Jess roasts Geo16:50 Jess roasts Billy17:15 guest intro17:30 sports18:40 Derek's softball anger19:15 making a man cry20:30 comedy is gay23:00 Jess roasts Derek24:45 Jess' movie experiences 25:20 censoring the podcast26:45 Derek's movie role27:20 acting vs comedy28:30 Bill Burr and Dan Soder are the best comic actors29:30 no remembering the good times31:10 quality friendships33:00 Derek's revoked license34:10 kid free highs35:30 cornfield country song36:05 Derek calls the police on himself37:30 funny crop circles 38:20 Derek's cry for sobriety help at his friends wedding40:00 Geo filming a wedding on heroin41:45 getting dopesick44:40 rutgers45:25 plugs47:50 Derek's post-prison career49:20 Derek's rap battle prep50:45 rap battle bars53:50 DARE Program was recruitment propaganda54:50 George Soros56:20 Mental health vs big pharma scamsOn The Gate! A podcast hosted by two jailbird/recovering drug addicts and active comedians Geo Perez and Derek Drescher, who talk each week about their times in jail, what they learned, what you should know, and how they are improving their life or slipping into recidivism each day!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Dr. Geo and Dr. Robert Caruso dive deep into what really causes urinary symptoms in men—and why prostate size alone doesn't tell the full story. Dr. Caruso shares how his “blue zone” Italian upbringing, his 98-year-old mother, and even a family story involving a bear shaped his holistic view of urology, where diet, movement, spine health, constipation, and sleep apnea all matter. From there, they walk through medications (alpha-blockers, 5-alpha-reductase inhibitors, daily tadalafil) and when each actually makes sense, including surprising cardiovascular and nocturia benefits of PDE5 inhibitors. The conversation then shifts to procedures: bipolar TURP vs classic TURP, and in-office options like UroLift, Rezūm steam therapy, and the newer iTind device—who they're for, how they're done, and what to expect for recovery, ejaculation, and long-term results. By the end, you'll know what questions to bring to your urologist, how to think beyond “just the prostate,” and when vapor therapy or other minimally invasive treatments may be the right next step for your BPH.Time-Stamped Highlights00:00 – Why surgery isn't the only answer for BPH-Dr. Geo introduces Dr. Caruso and frames the episode around minimally invasive, real-world solutions for urinary symptoms.05:00 – Blue-zone lifestyle, Italian roots, and holistic urology-Dr. Caruso's upbringing, his 98-year-old mother, and how growing food, movement, and nature shape his approach to men's health.15:00 – It's not “just the prostate”: spine, sleep, and metabolism-How back and neck issues, constipation, diabetes, and sleep apnea can drive frequency and nocturia just as much as gland size.25:00 – Meds that do more: tadalafil, alpha-blockers, and 5-ARIs-When daily tadalafil can help erections, BPH, and nocturia; who might benefit from alpha-blockers or finasteride/dutasteride—and who probably shouldn't.35:00 – From TURP to in-office options: choosing the right procedure-Bipolar TURP for large prostates and median lobes vs. office-based UroLift, Rezūm steam therapy, and iTind—what they are, how long they last, and what to ask your urologist about ejaculation, catheters, and recovery.________________________
Trumps‘ erpresserische Zollpolitik, Chinas Exportbeschränkungen für seltene Erden – die globale Ökonomie erlebt turbulente Zeiten. Vom Beginn einer neuen Welt- und Wirtschaftsordnung ist die Rede, einer Ära der Geoökonomie. Offene Märkte, freier Handel, die alten Glaubenssätze der Globalisierung, so heißt es, gelten nicht mehr. Stattdessen: Sanktionen, Boykotte, Handelskriege. Wirtschaft als Waffe, Konfrontation statt Kooperation, die Welt zerfallen in rivalisierende Blöcke: USA, China, der globale Süden – und wo bleibt Europa? Sind wir bereit für die raue neue Welt der Geoökonomie? Michael Risel diskutiert mit Dr. Milan Babić – Associate Professor für Politische Ökonomie, Universität Amsterdam; Dr. Christoph Hein –Wirtschaftsjournalist, FAZ; Marc Saxer – politischer Analyst, Friedrich-Ebert-Stiftung, Bangkok
You saw “GEO” in the title and almost tuned out, didn't you? Hold that thought. If you work in communications, PR, media, or journalism, this episode might just change how you think about your job.GEO, or Generative Engine Optimization, is not another passing buzzword. It is the next major shift in how information is found, shared, and trusted. It shapes how AI tools like ChatGPT, Perplexity, and Gemini decide which stories and brands get surfaced.In this episode, Muck Rack's CEO and Co-Founder, Greg Gallant, joins me to explain how GEO is reshaping public relations. He walks through how Muck Rack evolved from the early social media boom to the frontlines of AI-driven communications. We dig into how data and generative tools can help communicators strengthen media relationships, measure real impact, and stay relevant in an industry that is changing fast.We talk about:How PR missed the SEO wave and what GEO means for catching upWhy journalists and AI platforms are now gatekeepers of reputationWhat Muck Rack's new Generative Pulse feature reveals about how AI “reads” the newsIf you work in PR, communications, or reputation management, this is not a someday conversation. It is happening right now.Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider's hub for communicators who want strategy with spine—and a little side-eye where it counts.Follow Molly on Substack Subscribe to Molly's Weekly Newsletter Subscribe to Molly's Live Events Calendar. Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting. This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself. Follow & Connect with Molly: https://www.youtube.com/mollymcpherson https://mollymc...
5 Marketing Takeaway Secrets for Zip Code Marketing 2.0 with Favour Obasi-Ike | Sign up for exclusive SEO insights.Favour discusses Zip Code Marketing 2.0, emphasizing its importance for local businesses. Favour explains that this marketing strategy involves geo-targeting audiences based on their zip codes and interests to achieve local market success through tailored content and advertising.Key platforms for this type of marketing include Amazon, Google, YouTube, and TikTok, with a forward-looking mention of using Connected TV for targeted ads as part of the "2.0" evolution. Favour also stresses the necessity of thorough research before launching ad campaigns and highlights the value of SEO and content strategy in driving commercial growth and connecting with potential customers.The internet is a constant flood of marketing advice. We're told to blog more, post more, and spend more on ads. It's overwhelming, and most of it feels like noise. But every so often, you stumble upon a single conversation that cuts through it all.That's what happened to me during a one-hour Clubhouse talk on "Zip Code Marketing 2.0." Favour shared a series of potent, surprising, and immediately actionable insights that challenge the 'more is more' gospel of content marketing and the 'gamble' of paid ads, offering a refreshingly precise alternative. The talk covered both foundational tactics for local businesses and a stunning look into the future of hyper-local advertising. Here are the five secrets I learned.--------------------------------------------------------------------------------Next Steps for Digital Marketing + SEO Services:>> Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike>> Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!>> Join our exclusive SEO Marketing community>> Read SEO Articles>> Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike>> Subscribe to the We Don't PLAY Podcast--------------------------------------------------------------------------------Takeaway #1: Hyper-Niche SEO Can Deliver Results in Under 24 HoursWe're often told that SEO is a long game, requiring months of consistent effort. This case study proves that with the right strategy, it can be shockingly fast.Favour shared the story of a client selling a "prayer box for busy moms". By researching the competition, they discovered the niche had been neglected for years. After making a few strategic tweaks to the website, the client started getting sales directly from their Google link in less than 24 hours.The real insight wasn't just finding a low-competition keyword; it was understanding the customer's specific behavior. The sales came in at 6 a.m. and 2 a.m.—times when busy moms could find a quiet moment before their day began. This hyper-specific understanding of when and why a customer searches is more powerful than a hundred generic blog posts. It's the direct result of putting research before action.SEO is not just blog, blog, blog, blog. Like there there has to be some reasoning behind it.The lesson: your fastest path to profit might not be broad appeal, but a laser-focused solution for a neglected niche whose buying habits you can pinpoint to the hour.Takeaway #2: The Golden Rule of Ad Spend Is About Time, Not MoneyFor many businesses, running paid ads feels like gambling. You put money in and hope for the best. The speaker offered a simple, powerful principle to completely reframe this approach.Do not spend a dollar on ads if you've not spent a second on research.The logic is undeniable: running ads to a market that already needs and is searching for your product is infinitely more effective than trying to create demand from scratch. True success in advertising doesn't start with a campaign; it starts with research and development (R&D) to find the perfect market fit. Stop treating your ad budget like a slot machine and start treating it as the final step in a rigorous R&D process.Takeaway #3: Every Online Sale Is a Treasure Map (And X Marks the Zip Code)This point was so simple it was brilliant. Every single time you make an online sale—whether through Shopify, Squarespace, or Stripe—you collect a crucial piece of data: the customer's zip code.This isn't just logistical information for shipping. It's a treasure map. That zip code is a clear, unambiguous signal telling you exactly where your audience lives. The speaker used a perfect analogy: you should be selling jackets to people in cold zip codes and t-shirts to those who don't need jackets. It sounds obvious, but how many businesses ignore this data and market their "jackets" to everyone, everywhere? This means your most valuable marketing asset isn't a new ad campaign; it's a spreadsheet of your top 10 customer zip codes and a plan to dominate them.Takeaway #4: Paid Ads Aren't the Enemy of SEO—They're "Accelerated SEO"Once you've used your sales data to identify your "treasure map" of high-value zip codes, the next step isn't just organic—it's what the speaker calls "Accelerated SEO."The age-old debate of "Paid vs. Organic" is a false choice. The speaker reframed paid advertising not as a competitor to SEO, but as a faster way to own the keywords that matter in the places that matter. To prove the point, they shared an experiment: a simple $5/day Facebook ad campaign. By targeting only the specific zip codes with proven search interest, the results were incredible. The cost-per-click (CPC), which started around 30 cents, steadily dropped to 14 cents, and in some cases, as low as 9 cents.This dramatic cost reduction happens because by targeting only zip codes with proven, active search interest, the ad's relevance score skyrockets. Platforms like Facebook reward this high relevance with significantly lower costs, eliminating wasted spend on uninterested audiences.Takeaway #5: Zip Code Marketing 2.0 Is Taking Over Local TV and BillboardsThis was the most forward-looking secret of the entire talk. The "2.0" in the title isn't just about optimizing search and social—it's about applying zip code precision to channels once reserved for national brands: Connected TV and digital billboards.Favour explained that it's now possible to run ads on platforms like Peacock, Netflix, and various sports channels targeted only to viewers in specific zip codes. Imagine a local business running a TV commercial that's only seen by households in their most profitable neighborhoods. Or, consider the strategy of running ads on digital billboards within the zip code of a major conference, reaching every attendee during their downtime without having to be there physically. This is the future of local marketing—using data to show up on the biggest screens, but only for the exact audience that matters.Conclusion: From Local Champion to Global ContenderThe core theme was that effective marketing isn't about shouting the loudest; it's about deep research and showing up precisely where and when your audience needs you. Whether it's analyzing the 2 a.m. shopping habits of a busy mom or targeting a TV ad to a single zip code, the data to win is already at your fingertips.As Favour powerfully stated, "You can't be a global champion if you're not a local champion." Success starts by dominating your specific market first. Before you try to conquer the world, you have to win your neighborhood.It leaves one final, crucial question for all of us: What hidden data is your business already collecting that could unlock your next breakthrough?See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
In this episode of the Scaling Japan Podcast, we welcome Sam Bird, a marketing and communications executive with over two decades of experience in digital strategy, business development, and B2B marketing. He has served as COO of Custom Media and AIM B2B, and has trained executives and multinational teams across Japan.Sam breaks down how AI is transforming search behavior, and why traditional SEO tactics no longer guarantee visibility in AI-generated results from tools like ChatGPT, Bing Copilot, and Perplexity.He explains the growing importance of GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization), what companies are getting wrong when adapting, and how businesses in Japan can take advantage of the current AI adoption gap.If you're a marketer, consultant, or content strategist looking to stay ahead of the AI curve, especially in Japan, this episode is your inside guide to the future of search.AIM B2B – Integrated Marketing & PR in Asia This episode is sponsored by Custom Media, Tokyo's leading integrated marketing and PR agency since 2008, helping global brands expand across Japan and APAC. They can help you with:Localized storytelling to build trust in Asian marketsStrategic performance marketing for measurable growthAccount‑based marketing (ABM), paid media, GEO, and SEOHubSpot‑certified CRM & marketing automationData‑driven implementation with cultural expertise
This week's topic is "What Do We Call What We Do?". Is it still SEO? Or is is GEO or AIO?Lots of discussions but ultimately I think there's a more accurate description - IRO - Information Retrieval Optimization.IMHO we are doing is what we have always done - optimize for Information Retrieval.Last week's episodeThe Halloween Google Update That Never HappenedMentioned in the show:MORE speculation reported on "unannounced" Google updatehttps://www.seroundtable.com/google-search-ranking-volatility-nov7-40401.htmlIndexation Research - Crawl Or No Crawl Tools that I use and recommend:Indexzilla -https://www.indexzilla.io (indexing technology)GSC Tool -https://bit.ly/gsctoolSEO in ATX - SEO as a serviceYoutube Channel -Confessions of An SEO®https://g.co/kgs/xXDzBNf -------- Crawl or No Crawl Knowledge panelInterested in supporting this work and any seo testing?Subscribe to Confessions of an SEO™ wherever you get your podcasts. Your subscribing and download sends the message that you appreciate what is being shared and helping others find Confessions of an SEO™An easy place to leave a review https://www.podchaser.com/podcasts/confessions-of-an-seo-1973881You can find me onCarolyn Holzman - LinkedinAmerican Way Media Google DirectlyAmericanWayMedia.com Consulting AgencyNeed Help With an Indexation Issue? - reach out Text me here - 512-222-3132Music from Uppbeathttps://uppbeat.io/t/doug-organ/fugue-stateLicense code: HESHAZ4ZOAUMWTUA
I recently took a MUCH NEEDED girls trip to Walt Disney World, where I escaped into the Disney happiness bubble with my mom and sisters. After the year our family has had, it was the perfect getaway, filled with laughs, love and so much delicious food and beverage!Listen to this all new episode, where I recap what we had at some of the newest spots (Geo-82, Beak and Barrel and Three Bridges) as well as some classic but overlooked spots like the secret Champagne Bar in Epcot!And I'm sharing a tip on how to get reservations at some of those hot spots!Whether you are a Disney visitor or not this audio food porn is a great lesson in food and wine pairing and my tips on how to live your best culinary life!Highlights include:Disney's Coronado Springs Resort- Dahlia Lounge and Three BridgesDisney's Riviera Resort- Topolino and Bar RivaDisney's Animal Kingdom- Tiffins Nomad LoungeEpcot- Les Vins de France, Geo-82, Rose and Crown Pub, Bramblewood BitesDisney's Polynesian Resort- Wailulu Bar and GrillMagic Kingdom- Beak and Barrel Episode Links and resources:Find the fantastic Spanish Garnacha I had at Three Bridges here! Learn more about the South African Chenin Blanc we had at Wailulu Bar here! Other Links and Discount Codes:Purchase my Sollevato Sangiovese 2022 and Sollevato "Fortunato" Red Blend (last call!) (Use the code PODLISTENER for 10% off Nikki and Michael's Sollevato Wines!)Follow me on Instagram to get the scoop on upcoming episodes and behind the scenes looks!Enjoy some of MY FAVORITE THINGS from our Sponsors:Use my VIP Friends and Family Link to sign up for Wine Spies! And use the coupon code NIKKI for $50 off your order of $200 or more! You NEED some delicious California Olive Oil from our awesome sponsor American Olive Farmer. Use code SipWithNikki for $10 off your order!Check out Sena Sea's website to get your hands on some beautiful wild-caught Alaskan fish shipped right to your door! Use code sipandsea for 10% off your order and sign up for their email list (great recipes!) and be entered to win a monthly $50 gift card drawing.Questions, suggestions and guest requests? nikki@sipwithnikki.com
Dr Beatriz Villaroel- ANd A NEW PEER REVEWED PAPEr ON TRANSIENT OBJECTS IN SPACE PRE SPUTNIK- before any public space program existed- inferring that something might be watching...and has been for a Very long time now. The Question becomes...WHO? And Why? In this impromptu DEEP DIVE, I break down Dr. Beatriz Villarroel's (x.com/@DrBeaVillarroel) BOMBSHELL peer-reviewed papers: • 70,000+ VANISHING objects in these 1950s ERA plates = REFLECTIVE MIRRORS in GEO orbit (PRE-SPUTNIK!)• 22-SIGMA shadow deficit PROVES sunlight glints from ARTIFICIAL objects• 45% SPIKE during US NUKE TESTS (1949-62) + UAP flaps = TECHNO-SIGNATURES?• DEBUNKERS MOVING GOALPOSTS... PLUS: LATEST on 3I/ATLAS interstellar object (Discovered July 2025)• 5KM+ NUCLEUS | 58 km/s SPEED | CO2-DOMINATED COMA• ANTI-TAIL JET defying physics | Avi Loeb's ALIEN TECH theory• Mars orbiters IMAGING NOW | Europa Clipper flyby Oct 30! Gatekeepers EXPOSED
Con Ignacio Escolar, Elisa de la Nuez y José María Lassalle. Este fin de semana unos narcotraficantes habían disparado contra la policía con un fusil de guerra. Ayer, se produjo otro con los GEO. La violencia de los narcos en España está a un nivel que no tiene precedentes. Una situación que también se reproduce en países de la Unión Europea y el Reino Unido. Además, el PP español rompe la disciplina de grupo en el Parlamento Europeo y vota junto la ultraderecha contra los objetivos de emisiones acordados por los 27. Los populares españoles suman sus votos al grupo Patriots, donde se encuentra Vox, partido con el que negocian al sucesor de Carlos Mazón. Mientras el PP valenciano delega en Génova el sucesor de Mazón que se negocia con el partido de Abascal. Hoy se retoma en el Supremo el juicio al Fiscal General, en el que declararán cinco testigos. Entre ellos, el periodista de La SER, Miguel Ángel Campos, que adelantó el contenido del correo en que el abogado de González Amador reconocía que cometió fraude.
Meet our SEO guest experts, Chris Rodgers and Jesse Farley of CSP Agency, discussing the history and future of Search Engine Optimization (SEO).Chris explains that he founded the company in 2012 as SEO Pros, focusing on providing better value to clients and eventually pivoting to a business-centric SEO approach after meeting Jesse. Jesse shares his extensive background in the industry, including co-founding an SEO company in 2000 and his focus on integrating SEO with strategic business goals as an in-house team would. Our conversation also explores the impact of Artificial Intelligence (AI) on SEO, concluding that older, purely keyword-driven technical SEO is "dead," but a "human-first", audience-aligned approach is more crucial than ever for success with large language models (LLMs). Finally, our guests stress the importance of simplifying SEO concepts for clients and providing measurable business value with CSP Agency (LinkedIn).Glossary of Key Terms in this episodeAI (Artificial Intelligence)Technology that enables computers to perform tasks that typically require human intelligence. In the context of the podcast, it refers to systems like ChatGPT that provide conversational answers and are changing how users access information.Answer EngineA system designed to give a direct answer to a question (e.g., "2+2 equals 4") rather than a list of websites. This is contrasted with traditional search engines that provide links for the user to sift through.BacklinkingThe practice of getting other websites to link to your own. The podcast explains that its strategy has evolved from being keyword-focused to being brand-mention-focused.Brand MentionsInstances where a brand name (e.g., "JBL") is mentioned online. This is now seen as a crucial signal of authority and relevance, especially when paired with a sentiment score.Business-First ApproachAn SEO strategy that prioritizes delivering true business value, such as revenue and strategic goals, over simply increasing rankings and traffic.Canonical TagsA type of HTML tag mentioned as part of the technical SEO jargon that can confuse clients who "don't understand what canonical tags mean."Core Web VitalsA set of specific technical performance metrics that Google uses to measure user experience. Jesse dismisses them as largely unimportant except as a minor tie-breaker.CSP AgencyThe company featured in the podcast, co-led by Chris and Jesse, which focuses on a "business-first" and "human-first" approach to SEO.Human-First ApproachAn SEO philosophy focused on understanding and answering the direct, conversational questions of a human audience, rather than targeting the synthesized keywords that search engines use.In-house TeamA company's internal marketing department. Jesse contrasts their strategic role with the typical executional role of an external agency.KISSAn acronym for "Keep It Simple, Stupid." It is the guiding principle for CSP Agency's client education philosophy, emphasizing clarity and the avoidance of jargon.LLMs (Large Language Models)The underlying technology for AI systems like ChatGPT. The podcast stresses that modern SEO must be aligned with how LLMs process information and understand human queries.Meat (or MEAT)Jesse's expansion of Google's E-A-T framework, adding M for Multimedia and E for Engagement to encourage diverse content formats and interactive experiences.SEO (Search Engine Optimization)The practice of optimizing a website and its online presence to rank higher in search engine results. The podcast details its evolution from a technical, keyword-based practice to a strategic, human-centric marketing channel.SEO ProsThe original name of Chris's company when he founded it in 2012.Website MigrationsThe process of moving a website to a new domain, platform, or server. Jesse notes that his agency has saved many clients from "dire straits" during these complex technical processes.XML Feeds / XML IndexTechnical methods for syndicating and indexing content, mentioned as part of the complex back-end of how websites are structured for search engines to crawl.--------------------------------------------------------------------------------Next Steps for Digital Marketing + SEO Services:>> Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike>> Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!>> Join our exclusive SEO Marketing community>> Read SEO Articles>> Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike>> Subscribe to the We Don't PLAY Podcast--------------------------------------------------------------------------------See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
This episode is sponsored by SearchMaster, the leader in AI Search Optimization and traditional paid search keyword optimization. Future-proof your SEO strategy. Sign up now for free! Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews David J. Ebner, founder and president of Content Workshop. David shares insights into the fundamentals of brand storytelling, the transferability of artistic writing skills to commercial content, and the evolution of content marketing over the past decade. The conversation delves into the impact of AI on content creation, the importance of maintaining high-quality output, the role of medium and interactivity in engaging audiences, and effective strategies for optimizing SEO and GEO performance. Follow Marketing x Analytics! X | LinkedIn Click Here for Transcribed Episodes of Marketing x Analytics All view are our own.
Hoje, já não faz mais sentido focar apenas no ranqueamento da sua marca no Google. As respostas de inteligência artificial já tomaram o topo dos mecanismos de buscas, e os chatbots são um dos principais meios onde os usuários buscam informação. Com isso, o SEO já não é mais o ideal. Surge uma nova sigla: o GEO, estratégia focada nos modelos de IA. Diretamente do RD Summit, o repórter Marcelo Fischer entrevista o CTO e cofundador da RD Station, Bruno Ghisi, para entender o que é o GEO e como o mercado se prepara para essa tendência. Você também vai conferir: Spotify agora te mostra as músicas que você mais ouviu na semana; Bug do Apple Maps pode ser o culpado por falta de memória no iPhone; Chrome quer salvar seu passaporte e CNH; Como ver os nomes e sobrenomes mais populares do Brasil no site do IBGE; Estudo revela qual hábito ao volante é mais perigoso que excesso de velocidade. Este podcast foi roteirizado e apresentado por Marcelo Fischer e contou com reportagens de João Melo, André Magalhães, Lillian Sibila, Bruno De Blasi e Danielle Cassita, sob coordenação de Anaísa Catucci. A trilha sonora é de Guilherme Zomer, a edição de Yuri Souza e a arte da capa é de Erick Teixeira.See omnystudio.com/listener for privacy information.
Es gibt wieder Antworten auf eure Fragen und Zuschriften: Peter erklärt unter anderem das „Stockholmer Prinzip“ des Baumpflanzens, warum Stadtbäume auch mal Korrekturen brauchen und wie nachhaltig Weihnachtsbaum-Alternativen wirklich sind.+++Alle Rabattcodes und Infos zu unseren Werbepartnern findet ihr hier: https://linktr.ee/peterundderwald+++"Expedition in die letzten Urwälder Europas" (Video, Wohllebens Waldakademie): https://www.youtube.com/watch?v=ypEfUd9DAMc+++Habt ihr Fragen oder Anmerkungen zu den Themen? Schreibt uns gerne eine E-Mail an podcast@wohllebens-waldakademie.de+++Wenn ihr mehr über den Wald und seine Wunder erfahren wollt, findet ihr in Wohllebens Waldakademie spannende Veranstaltungen & Fortbildungen: www.wohllebens-waldakademie.de +++Unsere allgemeinen Datenschutzrichtlinien finden Sie unter https://datenschutz.ad-alliance.de/podcast.html+++ Wir verarbeiten im Zusammenhang mit dem Angebot unserer Podcasts Daten. Wenn Sie der automatischen Übermittlung der Daten widersprechen wollen, klicken Sie hier: https://datenschutz.ad-alliance.de/podcast.htmlUnsere allgemeinen Datenschutzrichtlinien finden Sie unter https://art19.com/privacy. Die Datenschutzrichtlinien für Kalifornien sind unter https://art19.com/privacy#do-not-sell-my-info abrufbar.
Niarn har været til en fantastisk talk i Bremen, og Geo er blevet brændt af af Skovmand. Niarn har signeret en bog, og Geo vil gerne vide, hvordan Niarn vil begraves. Niarn har fået taget flere billeder med folk end i 2007, og Geo er blevet udsat for passiv rygning i Tivoli. Niarn føler jeg-skal-have-løg manden fra Netto, og Geo og Bebber gider ikke at gå i Gaden længere. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
A man and his son died after being stung by hornets while ziplining; a narco sub detected in the Atlantic and a Geo engineering controversy. Adam Gilchrist shares details on these stories with Lester Kiewit. Good Morning Cape Town with Lester Kiewit is a podcast of the CapeTalk breakfast show. This programme is your authentic Cape Town wake-up call. Good Morning Cape Town with Lester Kiewit is informative, enlightening and accessible. The team’s ability to spot & share relevant and unusual stories make the programme inclusive and thought-provoking. Don’t miss the popular World View feature at 7:45am daily. Listen out for #LesterInYourLounge which is an outside broadcast – from the home of a listener in a different part of Cape Town - on the first Wednesday of every month. This show introduces you to interesting Capetonians as well as their favourite communities, habits, local personalities and neighbourhood news. Thank you for listening to a podcast from Good Morning Cape Town with Lester Kiewit. Listen live on Primedia+ weekdays between 06:00 and 09:00 (SA Time) to Good Morning CapeTalk with Lester Kiewit broadcast on CapeTalk https://buff.ly/NnFM3Nk For more from the show go to https://buff.ly/xGkqLbT or find all the catch-up podcasts here https://buff.ly/f9Eeb7i Subscribe to the CapeTalk Daily and Weekly Newsletters https://buff.ly/sbvVZD5 Follow us on social media CapeTalk on Facebook: https://www.facebook.com/CapeTalk CapeTalk on TikTok: https://www.tiktok.com/@capetalk CapeTalk on Instagram: https://www.instagram.com/ CapeTalk on X: https://x.com/CapeTalk CapeTalk on YouTube: https://www.youtube.com/@CapeTalk567See omnystudio.com/listener for privacy information.
Viel wird heute darüber geschrieben, wie man in der KI als Marke oder Website mehr Sichtbarkeit erhalten kann. Einer der Schlüssel dazu ist laut Google klassische PR. OpenAI hat offenbar ein Update durchgeführt, das sich deutlich auf die Sichtbarkeit von Marken in ChatGPT auswirkt. Der inoffizielle Name dafür lautet "Entity Update". Aktuelle Zahlen legen den Schluss nahe, dass die neue Kennzeichnung von Google Ads zu vielen versehentlichen Klicks auf Anzeigen führt. Das GEO-Tool "Lorelight" wurde abgeschaltet. Der Betreiber begründet das damit, dass GEO nichts anderes sei als Brand Building.
Daily Soap Opera Spoilers by Soap Dirt (GH, Y&R, B&B, and DOOL)
Click to Subscribe: https://bit.ly/Youtube-Subscribe-SoapDirt General Hospital spoilers for the week of November 10th - 14th suggest that Britt Westbourne (Kelly Thiebaud) finds herself in a panic, while Sonny Corinthos (Maurice Benard) and Michael Corinthos (Rory Gibson) discuss the fate of Willow Tait (Katelyn MacMullen). Portia Robinson (Brook Kerr) could be the alternate suspect Alexis Davis (Nancy Lee Grahn) might bring up to Willow. Meanwhile, Sonny advises Michael that they need to make Willow's accusation disappear, despite Michael's intention to see Willow in prison. GH spoilers show that Geo Palmieri (Giovanni Mazza) and Emma Devane (Finola Hughes) plan to sneak into the lab to gather evidence against Henry Dalton (Daniel Goddard), using Britt's key fob. The duo later makes a horrifying discovery in Dalton's lab. Furthermore, Brooklyn Quartermaine (Amanda Setton) seems disturbed about Geo's actions and may ask Dante Falconeri (Dominic Zamprogna) for help. More General Hospital weekly spoilers indicate that Felicia Scorpio (Kristina Wagner), investigs Portia for Alexis,and that might unsettle Portia and Isaiah Gannon (Sawandi Wilson). Tension increases when Portia confesses something to Isaiah, possibly about her alibi. Meanwhile, Lulu Spencer (Alexa Havins) confides in Olivia Falconeri (Lisa LoCicero), and Drew Cain Quartermaine (Cameron Mathison) puts pressure on Alexis to exonerate Willow. And, GH spoilers hint that Michael makes a move which could be influenced by Sonny's advice. The week concludes with Carly Corinthos Spencer (Laura Wright) receiving a shocking revelation. This episode was hosted by Belynda Gates-Turner for Soap Dirt. Visit our General Hospital section of Soap Dirt: https://soapdirt.com/category/general-hospital/ Listen to our Podcasts: https://soapdirt.podbean.com/ And Check out our always up-to-date General Hospital Spoilers page at: https://soapdirt.com/general-hospital-spoilers/ Check Out our Social Media... Twitter: https://twitter.com/SoapDirtTV Facebook: https://www.facebook.com/SoapDirt Pinterest: https://www.pinterest.com/soapdirt/ TikTok: https://www.tiktok.com/@soapdirt Instagram: https://www.instagram.com/soapdirt/
In this episode, Eddie breaks down the seismic shift happening in search, discovery, and digital visibility.Half of all Google searches now end with AI-generated summaries. That means your customers are getting answers without ever visiting a website, maybe even yours. Ranking #1 is no longer the finish line. It's just the entry ticket.In each episode, Eddie guides you through the new search landscape, where SEO meets AEO, GEO, and AI-powered content strategy. You'll learn how to:• Be Found by search engines • Be Chosen by AI assistants • Be Cited by generative models • Be Scaled using intelligent content systems • Be Dominant across the entire digital ecosystemThis is where marketers, founders, creators, and brand leaders come to understand what's changing, what matters now, and how to stay visible when the algorithms shift again tomorrow.If you want your brand to be the one discovered, recommended, and trusted in the new AI-first world…You're in the right place.
Geo from Ruskin is looking to be the winner on this guess...
Geo from Ruskin is looking to be the winner on this guess...See omnystudio.com/listener for privacy information.
This is the Live Call-in Show from this past Sunday night, November 2, 2025! Mike and Scott were together for the hour with some fun Disney talk! Scott gave us a brief recap of his Wine & Dine Half-Marathon trip from last weekend to start the show, including thought on the Half-Marathon course, Sangria University and more! We had some fun calls about spring break trips at Walt Disney World, Christmas at Walt Disney World (and on Disney Cruise Line), a fun discussion on GEO-82 vs. Beak & Barrel and more! Come join us in the BOGP Clubhouse this week at www.beourguestpodcast.com/discord. Please visit our website at www.beourguestpodcast.com. Thank you so much for your support of our podcast! Also, please follow the show on Twitter @BeOurGuestMike and on Facebook at www.facebook.com/beourguestpodcast. Become a patron of the Be Our Guest Podcast over at www.patreon.com/BeOurGuestPodcast. Thanks to our friends at The Magic For Less Travel for sponsoring today's podcast!
THE SHOW NOTES Senses Intro Being happy Religious Moron of the Week - Galen Shelly Ask George - Ramones Commercial? from Steve B Interesting Fauna - The Death Ball Sponge, Chondrocladia sp nov The History Chunk - November 6th Tell Me Something Good - Bubble Boy Cure-All CSICON in June Show Close ......................... MENTIONED IN THE SHOW Religious Moron Interesting Fauna ......................... UPCOMING SCHEDULE The Christmas Sweaters: Alex Radus & George Hrab Thursday, Dec. 18, 2025 The Icehouse Bethlehem, PA Geo & SGU: Extravaganza & Private Show Seattle, Washington Saturday, Jan. 10, 2026 TICKETS George Hrab solo acoustic Saturday, Jan. 17, 2026 / 8 pm-10 pm The Red Stag, Bethlehem, PA George Hrab's Occasional Songs for the Periodic Table 118 Elements • 118 Songs • 90 Minutes Saturday, March 7th 2026 The Icehouse Bethlehem, PA Geo & SGU: Extravaganza & Private Show Madison, Wisconsin Saturday, May 16, 2026 TICKETS CSICON Center for Inquiry 50th Anniversary Conference Geo & SGU: Extravaganza & Live PodcastAwards Dinner & Variety Show Buffalo, New York June 11-14th 2026 csiconference.org Geo & SGU: Not-A-Con Sydney / NZ Skeptics Conference July 2026 Australian & New Zealand Episode 1000 of The Geologic Podcast Saturday, January 9, 2027 The Icehouse Bethlehem, PA ......................... SUBSCRIPTION INTERFACE You can now find our subscription page at GeorgeHrab.com at this link. Many thanks to the sage Evo Terra for his assistance. ......................... Get George's Music Here https://georgehrab.hearnow.com https://georgehrab.bandcamp.com ................................... SUBSCRIBE! You can sign up at GeorgeHrab.com and become a Geologist or a Geographer. As always, thank you so much for your support! You make the ship go. ................................... Sign up for the mailing list: Write to Geo! Check out Geo's wiki page, thanks to Tim Farley. Have a comment on the show, a Religious Moron tip, or a question for Ask George? Drop George a line and write to Geo's Mom, too!
The Bulletproof Dental Podcast Episode 413 TITLE: Is SEO over? SEO vs GEO (age of AI) HOSTS: Dr. Peter Boulden and Dr. Craig Spodak DESCRIPTION In this conversation, Peter Boulden and Craig discuss the rapid evolution of technology, particularly AI, and its implications for the dental industry. They explore the transition from traditional SEO to Generative Engine Optimization (GEO), emphasizing the importance of adapting to new digital marketing strategies. The discussion highlights the significance of Google My Business, patient reviews, and the role of AI in enhancing business operations. They also touch on the challenges of consolidation in the dental field and the necessity for practitioners to embrace change to thrive in a competitive landscape. TAKEAWAYS AI is transforming how businesses operate and market themselves. The shift from SEO to GEO is crucial for future success. Maximizing your Google My Business profile is essential. Patient reviews significantly impact online visibility and reputation. AI can assist in creating tailored marketing strategies. FAQs on websites can enhance user experience and SEO. Understanding the digital footprint is vital for businesses. Consolidation in the dental industry is a growing trend. Adapting to technological changes is necessary for survival. Happiness and fulfillment in business are paramount. CHAPTERS 00:00 Introduction to AI and Its Impact 03:12 The Shift from SEO to GEO 06:03 Understanding Generative Engine Optimization 09:12 Maximizing Google My Business for Success 12:13 The Importance of Reviews and Reputation 14:59 Leveraging AI for Business Growth 17:53 The Future of Marketing in a Meritocracy 20:55 Navigating the Changing Landscape of SEO 24:13 Conclusion and Future Outlook 35:46 The Evolution of AI in Customer Interaction 39:45 The Paradox of Choice in Consumer Behavior 43:24 The Future of AI and Business Integration 51:11 Consolidation and Competitive Advantage in Dentistry 55:05 Finding Options and Happiness in Dentistry REFERENCES Bulletproof Summit Bulletproof Mastermind
Geo Perez is in trouble! Derek Drescher is angry. Taj Osorio plays both sides. Everyone looks at Sydney Sweeney.ON THE GATE! ENJOY!Original air date: 11.3.25Join the live chat Wednesday nights at 9pm EST. Uncensored versions of the show streamed Monday and Thursday at 2pm EST on GaSDigital.com. Signup with code OTG for the archive of the show and others like Legion of Skanks, In Godfrey We Trust, and Story Warz.FOLLOWGeo PerezInstagram - https://www.instagram.com/geoperez86/Derek DrescherInstagram - https://www.instagram.com/derekdrescher/00:20 Geo is late02:20 Introducing Taj Osorio03:40 E Town Concrete05:00 Hatebreed06:10 How Taj met Geo07:30 Geo doesn't respect ANYONE,10:30 Significant Others being late13:00 Dereks Broken Pinky15:00 being late in prison15:30 Geo joins16:45 catalytic converters18:30 n/a stuff for sober people19:20 alcoholism23:00 the italian bitch25:15 lying about work history29:15 nick fuentes31:45 Erika Kirk33:30 dereks health34:50 fighting/training37:00 What If Joe Rogan Was Deaf38:15 Geo falling in love with ChatGPT41:00 The film "Her"46:00 New Yorker journalist love47:00 dereks ai usage4830 Simeon rap battle bars52:00 Toronto Blue Jays53:50 plugs55:30 Sydney Sweeney's WardrobeOn The Gate! A podcast hosted by two jailbird/recovering drug addicts and active comedians Geo Perez and Derek Drescher, who talk each week about their times in jail, what they learned, what you should know, and how they are improving their life or slipping into recidivism each day!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Is a big prostate really dangerous? Does it mean prostate cancer—or explain why you're waking up at night to urinate? Not always.In this upgraded replay, Dr. Geo breaks down the real story behind prostate enlargement why size isn't always the issue, how bladder and nerve health factor in, and what questions to ask your doctor before starting medication or considering surgery.
In Berlin treffen die Kontrahenten des Kalten Krieges auf engstem Raum direkt aufeinander. Nach dem Sieg gegen Hitler-Deutschland verwalten die Alliierten die ehemalige Reichshauptstadt zunächst noch gemeinsam. Doch bald kommt es zum Bruch – und die USA starteten eine der größten Abhöraktionen aller Zeiten.+++Host und Redaktion: Insa Bethke/GEO EPOCHE Gast: Kirsten BertrandSprecher: Peter KaempfeProduktion: Lia Wittfeld/Audio Alliance+++ Alle Rabattcodes und Infos zu unseren Werbepartnern finden Sie hier: https://linktr.ee/geoepoche ++++++ Auf RTL+ und GEO EPOCHE+ erscheinen die neuen Folgen von "Verbrechen der Vergangenheit" jeweils 14 Tage früher als auf den anderen Plattformen. +++ Sie möchten uns schreiben? Wir freuen uns über Feedback per Mail anverbrechendervergangenheit@geo.deSIE MÖCHTEN MEHR VON GEO EPOCHE HÖREN....?"Germanen gegen Rom": Unter geo.de/germanen finden Sie die neue sechsteilige Podcast-Serie sowie ein Abo-Angebot für unsere Hörerinnen und Hörer für GEO+"Menschen, die Geschichte machten - kurz erzählt": Das neue Kurzformat von GEO EPOCHE mit Peter Kaempfe auf GEO+. Zu allen bisher erschienenen Folgen geht es hier: geo.de/menschen... ODER LESEN?Unter www.geo-epoche.de können Sie einen Monat lang GEO EPOCHE+ kostenlos testen - mit fast 3000 Artikeln zu allen Aspekten der Weltgeschichte.Folgen Sie GEO Epoche gern auf Social Media, bei Instagram (@geo_epoche) und Facebook (@geoepoche) +++AKTION: Hörerinnen und Hörer dieses Podcasts können unterwww.geo-epoche.de/podcast kostenlos ein eBook aus unserem Heft "Verbrechen der Vergangenheit" herunterladen.+++Unsere allgemeinen Datenschutzrichtlinien finden Sie unter https://datenschutz.ad-alliance.de/podcast.html +++Wir verarbeiten im Zusammenhang mit dem Angebot unserer Podcasts Daten. Wenn Sie der automatischen Übermittlung der Daten widersprechen wollen, klicken Sie hier: https://datenschutz.ad-alliance.de/podcast.htmlUnsere allgemeinen Datenschutzrichtlinien finden Sie unter https://art19.com/privacy. Die Datenschutzrichtlinien für Kalifornien sind unter https://art19.com/privacy#do-not-sell-my-info abrufbar.
"Answer Engine Optimization is the future." Connect With Our SponsorsGreyFinch - https://greyfinch.com/jillallen/A-Dec - https://www.a-dec.com/orthodonticsSmileSuite - https://getsmilesuite.com/ Summary In this conversation, Jeff Slater discusses the evolving landscape of digital marketing, particularly in the orthodontic field. He emphasizes the importance of adapting to new trends such as Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO), while still maintaining a strong foundation in traditional SEO practices. The discussion also highlights the critical role of Google reviews, content structuring for AI, and the necessity of leveraging technology to enhance patient engagement and streamline marketing efforts. Connect With Our Guest Kaleidoscope Orthodontic Digital Marketing - https://thekaleidoscope.com/ Takeaways AEO focuses on AI-driven search results and voice assistants.Content should be structured in a Q&A format to align with user queries.Google reviews significantly impact search rankings and visibility.Encouraging detailed patient reviews can enhance credibility.The traditional SEO foundation remains crucial amidst evolving strategies.Regularly testing website functionality is essential for user experience.Utilizing technology like NFC cards can simplify the review process.Marketing strategies must adapt to changing consumer behaviors.Creating engaging content for humans is key to successful marketing.Being proactive in your career can lead to greater opportunities.Chapters 00:00 Introduction01:58 Jeff Slater's Background and Role at Kaleidoscope03:53 AI in Orthodontic Marketing: AEO and GEO Explained12:04 Optimizing Content for AI: Strategies and Tips21:13 Importance of Google Reviews in AI and SEO27:44 Avoiding Review Contests28:43 Leveraging Staff and Close Contacts29:45 Using NFC Technology for Reviews34:30 The Importance of SEO and AI39:49 Testing and Optimizing Your Website44:09 Final Thoughts and Contact Information Episode Credits: Hosted by Jill AllenProduced by Jordann KillionAudio Engineering by Garrett LuceroAre you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice?Reach out to me- www.practiceresults.com. If you like what we are doing here on Hey Docs! and want to hear more of this awesome content, give us a 5-star Rating on your preferred listening platform and subscribe to our show so you never miss an episode. New episodes drop every Thursday!
In this must-listen follow-up episode, Crystal Waddell is joined again by Marketing Director Garrett Sussman to unpack the fast-evolving world of SEO, GEO (Generative Engine Optimization), and the iPull Rank conception of "Relevance Engineering." From the power of Retrieval-Augmented Generation (RAG) to how AI is rewriting what it means to be "searchable," this episode dives deep into the shifts that matter most for small businesses and marketers. Discover how to test AI's understanding of your brand, stay competitive in fractured discovery environments, and leverage “happy accidents” for product innovation.
It's the science of understanding how people live, move, and buy — everywhere. Modern marketing isn't global or local anymore. It's both. You can't grow without knowing where your audience truly is and how their behavior changes by region. Today's data-driven brands win because they combine human insight with smart GEO tools. They don't guess;…
The future of search, using the exposure effect to build trust, and adapting your content strategy for 2026. ----- Welcome to episode 543 of The Food Blogger Pro Podcast! This week on the podcast, we're bringing our very own Emily Walker (Associate General Manager, Food Blogger Pro) back to chat with Bjork about the articles we shared in our latest blogging newsletter! Food Blogging News Roundtable: Black Friday Strategies, New Raptive Requirements, and a Guide to GEO for 2026 In this episode, Bjork Ostrom and Emily Walker discuss the latest articles from the Food Blogger Pro blogging newsletter. They talk about where digital marketing is headed and how to make sure your brand doesn't get left behind. Spoiler alert: If you're only focused on Google, you're missing out! Bjork and Emily break down the reality that users under 45 are looking for answers across an average of five different platforms (yes, we're talking TikTok, Reddit, and all the rest). We delve into the exposure effect, which is a fancy way of saying that the more consistently people see you in different places, the more they trust you. Tune in to learn why adapting your content (aka not just copying and pasting) to fit all of those channels is your biggest opportunity right now for brand discovery and building genuine credibility with your audience! Three episode takeaways: Search is multi-platform now: People under 45 are using an average of five platforms (hello, TikTok and Reddit!) to search for things. If your brand is only visible on one, you're missing out on serious discovery. Use the "exposure effect" to build trust: This concept shows that the more often people see your brand pop up across different channels, the more credible and trustworthy you become. Consistency is the key to building audience loyalty! Adapt your content strategy: Since readers are everywhere, your content has to evolve. You need to tailor your approach; think short-form videos, engaging in forum discussions, etc. to fit the specific demands of each platform for better engagement. Resources: Black Friday strategies that grow revenue, not your workload — Kit Must-Have Q4 Email Strategies to Grow Your List + Boost Traffic — Happy Subscribers Be sure to check out Allea's podcast, Happy Subscribers, here! Opening the door to more creators who meet Raptive quality standards — Raptive Creator Levels — Raptive Mediavine Mediavine Requirements Grocers List ManyChat How to plan for GEO in 2026 and evolve your search strategy — Search Engine Land Seven Sundays Google Tests "Analytics Advisor" Inside GA4, According To Reports — Search Engine Journal Join the Food Blogger Pro Podcast Facebook Group Thank you to our sponsors! This episode is sponsored by Yoast and Raptive. Learn more about our sponsors at foodbloggerpro.com/sponsors. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.
In this episode, Claus Lauter, host of the Ecommerce Coffee Break Podcast, breaks down how AI is reshaping Q4 e-commerce strategy. He explains the rise of Generative Engine Optimization (GEO) — the new way to stay visible in AI-driven search — and shares practical tips on managing high ad spend while keeping profits strong. Claus also talks about the evolution of the podcast's YouTube format and invites listener feedback.Topics discussed in this episode: How AI is changing Q4 shopping.ChatGPT's new checkout and what it means for marketing.What Generative Engine Optimization (GEO) is.Why Q4 ad costs peak — and how to handle them.When high ad spend is worth it.Why email list growth can wait until January.The top KPI mistake new sellers make.YouTube's growing power in search and discovery.Why viewer feedback matters for growth.Learn why AI is rewriting the rules of search — and how GEO can future-proof your ecommerce brand.Links & Resources Website: https://ecommercecoffeebreak.com/LinkedIn: https://www.linkedin.com/company/ecommerce-coffee-break-podcast/X/Twitter: https://x.com/ecomcoffeebreakInstagram: https://www.instagram.com/ecommercecoffeebreak/Get access to more free resources by visiting the show notes at https://tinyurl.com/trr8wnvr______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don't miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/
Step into the twilight of the Celtic year with songs and stories of magic and mystery. From faerie dances to ghostly gatherings, celebrate Samhain with the spirit of Celtic song On the Irish & Celtic Music Podcast #732 - - Subscribe now! Téada, Banshee in the Kitchen, Bealtaine, Open The Door For Three, The Darkeyed Musician & Grimwater, Jared Bogle, The Secret Commonwealth, Tiller's Folly, The Drowsy Lads, Cathy Jordan & Kevin Burke & Seamie O'Dowd, The Friel Sisters, Kris Colt, Tradify, Alexander James Adams, Ockham's Razor, Brobdingnagian Bards GET CELTIC MUSIC NEWS IN YOUR INBOX The Celtic Music Magazine is a quick and easy way to plug yourself into more great Celtic culture. Enjoy seven weekly news items with what's happening with Celtic music and culture online. Subscribe now and get 34 Celtic MP3s for Free. VOTE IN THE CELTIC TOP 20 FOR 2025 This is our way of finding the best songs and artists each year. You can vote for as many songs and tunes that inspire you in each episode. Your vote helps me create this year's Best Celtic music of 2025 episode. You have just three weeks to vote this year. Vote Now! You can follow our playlist on YouTube to listen to those top voted tracks as they are added every 2 - 3 weeks. THIS WEEK IN CELTIC MUSIC 0:06 - Téada "Jigs/Slip Jig: The Jig of the Dead / I Have a House of My Own with a Chimney Built on the Top of It / Paddy Breen's / The Bird's Call" from Ainneoin na stoirme / In spite of the storm 4:12 - WELCOME 5:52 - Banshee in the Kitchen "Banish Lisa" from The Last Pint - Not 9:10 - Bealtaine "The Fairy Session" from It's Pronounced Bealtaine 11:37 - Open The Door For Three "Billy from Bruff" from A Prosperous Gale 17:00 - The Darkeyed Musician & Grimwater "The Faerie Ring" from Illumina 20:40 - Jared Bogle "Sí Beag Sí Mhór / Loftus Jones (O'Carolan Tunes)" from The Old Road Home 26:49 - FEEDBACK 30:02 - The Secret Commonwealth "Samhain Feis" from Uninvited Guest 33:14 - Tiller's Folly "Dancing With The Dead" from Two Dark Ditties 35:23 - The Drowsy Lads "Double Drum (live at the Milwaukee Irish Festival)" from Time Flies 40:40 - Cathy Jordan & Kevin Burke & Seamie O'Dowd "Faery Song (from The Land Of Heart's Desire)" from I Am of Ireland / Yeats in Song 43:33 - The Friel Sisters "Born for Sport/The Fairy Jig/Kissing & Drinking (Jigs)" from Northern Sky 47:21 - THANKS 49:32 - Kris Colt "Spirit of the Woodland" from The Voyage 53:45 - Tradify "The Fairy Dance & the Bucks of Oranmore" from Take Flight 57:18 - Alexander James Adams "Samhain" from UnSeelie Self 1:00:45 - Ockham's Razor "King of the Faeries" from Secrets and Silence [Explicit] 1:03:32 - CLOSING 1:04:50 - Brobdingnagian Bards "Lady Faery" from Marked By Great Size 1:08:38 - CREDITS Support for this program comes from International speaker, Joseph Dumond, teaching the ancient roots of the Gaelic people. Learn more about their origins at Sightedmoon.com Support for this program comes from Cascadia Cross Border Law Group, Creating Transparent Borders for more than twenty five years, serving Alaska and the world. Find out more at www.CascadiaLawAlaska.com Support for this program comes from Hank Woodward. Support for this program comes from Dr. Annie Lorkowski of Centennial Animal Hospital in Corona, California. The Irish & Celtic Music Podcast was produced by Marc Gunn, The Celtfather and our Patrons on Patreon. The show was edited by Mitchell Petersen with Graphics by Miranda Nelson Designs. Visit our website to follow the show. You'll find links to all of the artists played in this episode. Todd Wiley is the editor of the Celtic Music Magazine. Subscribe to get 34 Celtic MP3s for Free. Plus, you'll get 7 weekly news items about what's happening with Celtic music and culture online. Best of all, you will connect with your Celtic heritage. Please tell one friend about this podcast. Word of mouth is the absolute best way to support any creative endeavor. Finally, remember—our planet's future is in our hands. The overwhelming evidence shows that human activity is driving climate change, from record - breaking heat waves to rising sea levels. But the good news? We have the power to fix it. Every choice we make—reducing waste, conserving energy, supporting clean energy, and lobbying our political leaders—moves us toward a more stable climate. Start a conversation today. The facts are out there, and the future is ours to shape. Promote Celtic culture through music at http://celticmusicpodcast.com/. WELCOME THE IRISH & CELTIC MUSIC PODCAST * Helping you celebrate Celtic culture through music. I am Marc Gunn. I'm a Celtic musician and also host of Folk Songs & Stories. This podcast is for fans of Celtic music. We are here to build a diverse Celtic community and help the incredible artists who so generously share their music with you. If you hear music you love, please email artists to let them know you heard them on the Irish and Celtic Music Podcast. Musicians depend on your generosity to release new music. So please find a way to support them. Buy a CD, Album Pin, Shirt, Digital Download, or join their community on Patreon. You can find a link to all of the artists in the shownotes, along with show times, when you visit our website at celticmusicpodcast.com. Email follow@bestcelticmusic to learn how to subscribe to the podcast and you will get a free music - only episode. You'll also learn how to get your band played on the podcast. Bands don't need to send in music, and you will get a free eBook called Celtic Musicians Guide to Digital Music. It's 100% free. Again email follow@bestcelticmusic IRISHFEST ATLANTA Join us at IrishFest Atlanta on Nov 7 - 9, 2025. You'll enjoy exclusive concerts with Open the Door For Three with Special Guest dancer Kevin Doyle on Friday and Teada on Saturday night. Plus enjoy music from Kathleen Donohoe, O'Brian's Bards, Olivia Bradley, Roundabouts, The Kinnegans, The Muckers, Irish Brothers, Celtic Brew, Station 1 2 3 and special set from Inara and Marc Gunn. There are music and dance workshops, Irish cooking competitions, IrishTea, Irish Films, and of course, LOTS of Irish dancing. Celebrate your Irish heritage at IrishFest Atlanta in November. Bring a friend! Learn more at IrishFestAtlanta.com THANK YOU PATRONS OF THE PODCAST! Because of generous patrons like you, the Irish & Celtic Music Podcast releases new episodes nearly every single week. Your support doesn't just fund the show—it fuels a movement. It helps us share the magic of Celtic music with thousands of new listeners and grow a global community of music lovers. 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THE SHOW NOTES Parking and pathways Intro Lots of interesting gigs coming up Damian Handy's Facts That'll Fuck Y'Up - Washington, Tutankhamun, Starbucks, Hughes, and Ciabatta... Ask George - Harmony? from Chris in Williamsburg - Income? from Alex in Oz Across This Antheap Religious Moron of the Week - Patrick Gelsinger Tell Me Something Good - Bear Break In Christmas Sweaters in Dec. Seattle with SGU in Jan. Elements in March Wisconsin with SGU in May Australian & NZ in July Show 1000 in Jan ‘27 Show Close ......................... MENTIONED IN THE SHOW The Christmas Sweaters: Alex Radus & George Hrab Thursday, Dec. 18, 2025 The Icehouse Bethlehem, PA Geo & SGU: Extravaganza & Private Show Seattle, Washington Saturday, Jan. 10, 2026 TICKETS George Hrab solo acoustic Saturday, Jan. 17, 2026 / 8 pm-10 pm The Red Stag, Bethlehem, PA George Hrab's Occasional Songs for the Periodic Table 118 Elements • 118 Songs • 90 Minutes Saturday, March 7th 2026 The Icehouse Bethlehem, PA Geo & SGU: Extravaganza & Private Show Madison, Wisconsin Saturday, May 16, 2026 TICKETS Geo & SGU: Not-A-Con Sydney / NZ Skeptics Conference July 2026 Australian & New Zealand Episode 1000 of The Geologic Podcast Saturday, January 9, 2027 The Icehouse Bethlehem, PA ......................... SUBSCRIPTION INTERFACE You can now find our subscription page at GeorgeHrab.com at this link. Many thanks to the sage Evo Terra for his assistance. ......................... Get George's Music Here https://georgehrab.hearnow.com https://georgehrab.bandcamp.com ................................... SUBSCRIBE! You can sign up at GeorgeHrab.com and become a Geologist or a Geographer. As always, thank you so much for your support! You make the ship go. ................................... Sign up for the mailing list: Write to Geo! Check out Geo's wiki page, thanks to Tim Farley. Have a comment on the show, a Religious Moron tip, or a question for Ask George? Drop George a line and write to Geo's Mom, too!