Podcasts about Geo

In this episode, we sit down with a top entrepreneur and filmmaker Stewart Cohen, an expert and business owner of nearly 20 years, to unpack how to build genuine credibility and lasting success in an age of overwhelming digital noise ("cyber noise").Stewart shares timeless principles from his entrepreneurial journey, shaped by a family legacy of business ownership, and contrasts the foundational strategies of the past with the unique challenges of today.Stewart argues that in a world where “social media lies, websites lie,” the most valuable currency is in-person credibility. He provides a masterclass in turning client relationships into your most powerful marketing engine and explains why protecting your audience's attention is the ultimate business discipline.

The search landscape has fundamentally shifted. 60% of Google searches now result in zero clicks. People are getting answers from AI without ever visiting websites. If you've noticed declining organic traffic or wondered why your content isn't getting clicks despite good rankings, this episode reveals what's happening and what to do about it. This compilation brings together five search and PR experts on how AI is changing buyer behavior and what actually works now. Jon Gillham from Originality.ai explains why citations, statistics, and quotes are essential for LLM visibility. Patty Parobek reframes the conversation with a surprising stat: Google grew by four ChatGPTs in 2024. Maurice White details the technical foundation that makes GEO work, while Chris Harihar explains why PR is now both top and bottom of the funnel. Gareth Cunningham ties it together with the reality that GEO only works when solid SEO fundamentals are in place. The shift isn't about producing more content. It's about strategic placement, quality sourcing, and building topical authority that AI engines trust. From structured data to brand mentions, from Google Business profiles to cited content, this episode provides a roadmap for 2026 and beyond. Featured Experts: Jon Gillham - Founder of Originality.ai shares proven strategies for LLM visibility and avoiding AI content detection. Listen to the full episode Patty Parobek - VP of AI and ML at Mod Op Transformation Breaks down the zero-click phenomenon and what it means for traffic strategies. Listen to the full episode Maurice White, Senior SEO Strategist at Mod Op, details the technical foundation required before GEO optimization works. Listen to the full episode Chris Harihar - EVP of PR at Mod Op explores how PR and SEO converge in the AI search era. Listen to the full episode Gareth Cunningham - Director of Search Experience at Mod Op explains why GEO only works on top of solid SEO fundamentals. Listen to the full episode This isn't about abandoning SEO. It's about evolving your strategy for how people actually research and buy today.

To close out 2025, I'd like to revisit a critical aspect that's being ignored – the economy itself. Ken Webster is a leading thinker in the circular economy field, and one of his many roles is with Earth4All, where he has been exploring the benefits of a Universal Basic Dividend. Ken and Catherine discussed this, and more aspects of circularity at an economic level back in 2023, and it's highly relevant today, as the challenges we face loom larger. Catherine says: Ken Webster is one of my circular economy heroes, and is widely acknowledged as one of the foremost thinkers in the field. From 2010 – 2018, Ken was Head of Innovation for the Ellen MacArthur Foundation, shaping current concepts of a ‘circular economy'.. Ken also co-wrote the book that first opened my eyes to the circular economy back in 2011 – Sense and Sustainability, co-written with Craig Johnson. One of Ken's best-known books, The Circular Economy: A Wealth of Flows, relates the connections between systems thinking, economic and business opportunity and the transition to a circular economy. I'm very keen to read one of Ken's most recent books, co-written with Alex Duff. Ken and Alex use a storytelling approach based on the The Wonderful Wizard of Oz to offer a new and compelling narrative about the future direction of our economy, calling for macro-economic system redesign. It's called The Wonderful Circles of Oz: A Circular Economy Story – you'll find links in the shownotes. Ken's written several more thought-provoking works on the circular economy, including ABC+D: Creating a Regenerative Circular Economy for All – also co-written with Craig Johnson, and we mention some of these as we go along. This was a wide-ranging conversation about system-scale issues and concepts. I tried my best to keep up with Ken's thinking as we explored some of the big ideas he has been working on, including: A Universal Basic Dividend – not to be confused with UBI, or Universal Basic Income. We discuss why a Universal Basic Dividend would be a good thing, how it would be funded and where the money would flow to. We move onto The Commons – what that really means, and how it could be better accommodated in our modern economies, in a meaningful and sustainable way. Ken talks about the rentier economy, and rentiers. If you're not familiar with that term, it's someone who earns income from capital without working – for example by owning property or land that is rented out to tenants; by owning shares or bonds that pay dividends or interest, and so on. We discuss why the economy isn't working for the vast majority of people around the world, and what's getting in the way of an ‘economy for all'. We talk about some of the signals for change, with people are starting to see the potential of a future with community, connection and caring – caring for each other, and for our Mother Earth. The potential of a future that's not all about ‘Work, Buy, Consume, Die'. I've split our conversation into two parts – the 2nd part is available here: 119 Bonus Ken Webster: the circular ECONOMY! Part 2 International speaker, author and strategic advisor, Catherine Weetman helps people discover why circular, regenerative and fair solutions are better for people, planet – and prosperity. Catherine’s award-winning book: A Circular Economy Handbook: How to Build a More Resilient, Competitive and Sustainable Business includes lots of practical examples and tips on getting started.  Apple Podcasts Spotify Stay in touch for free insights and updates…  Read on for more on our guest and links to the people, organisations and other resources we mention. Links for our guest: LinkedIn linkedin.com/in/ken-webster-28825110 Email: ken@circulareconomy.co.uk Books, people and organisations we mentioned Some of Ken’s books: The Wonderful Circles of Oz: A Circular Economy Story, by Ken Webster and Alex Duff – a new and compelling narrative about the future direction of our economy, calling for macro-economic system design. https://www.routledge.com/The-Wonderful-Circles-of-Oz-A-Circular-Economy-Story/Webster-Duff/p/book/9781032109107 and https://bookshop.org/p/books/the-wonderful-circles-of-oz-a-circular-economy-story-ken-webster/18110152?ean=9781032109107 The Circular Economy: A Wealth of Flows by Ken Webster (2nd edition) https://bookshop.org/p/books/the-circular-economy-a-wealth-of-flows-2nd-edition-revised-preface-and-conclusion-plus-additional-chapter-ken-webster/6577289?ean=9780992778460 ABC&D by Craig Johnson and Ken Webster https://bookshop.org/p/books/abc-d-creating-a-regenerative-circular-economy-for-all-craig-johnson/17863262 People and organisations Earth4all – a vibrant collective of leading economic thinkers, scientists, and advocates, convened by The Club of Rome, the BI Norwegian Business School, the Potsdam Institute for Climate Impact Research and the Stockholm Resilience Centre. Building on the legacies of The Limits to Growth and the Planetary Boundaries frameworks, science is at the heart of our work. Leading scientists have developed state of the art systems dynamic models and run different scenarios for possible plausible futures. https://earth4all.life/ Michel Bauwens and the Peer to Peer Foundation – http://p2pfoundation.net David Bollier – news and perspectives on the commons – https://www.bollier.org/ Christian Felber’s book Change Everything: Creating an Economy for the Common Good https://christian-felber.at/en/books/ Guy Standing – https://www.guystanding.com/ and a short YouTube video on rentier capitalism – The Wealth Paradox https://www.youtube.com/watch?v=dJ5gAiY5-ZY Massimo de Angelis, author of The Beginning of History: Value Struggles and Global Capital, and editor of The Commoner web journal, at http://commoner.org.uk. Elinor Ostrom – awarded the Nobel Memorial Prize in Economic Sciences in 2009 for her “analysis of economic governance, especially the commons”, which she shared with Oliver E. Williamson. https://en.wikipedia.org/wiki/Elinor_Ostrom 119 Bonus Ken Webster: the circular ECONOMY! Part 2  in Part 2 we explore concepts for a critical element – the economy itself! Guest bio Ken Webster is a Visiting Professor at Cranfield University and a Fellow of CISL (Cambridge University Institute for Sustainability Leadership). From 2010 – end 2018 he was Head of Innovation for the Ellen MacArthur Foundation, a circular economy pioneer organization, where he helped shape current notions of a ‘circular economy'. More recently he has worked at Univ of Exeter Business School (2019-2021). Ken was awarded a DSc from Univ. of Brighton in 2023. His book The Circular Economy: A Wealth of Flows (2nd Edition 2017) relates the connections between systems thinking, economic and business opportunity and the transition to a circular economy. He makes regular contributions to conferences and seminars around the world. His current interests include; open vs closed circular economy approaches, construction and the built environment, extended producer ownership and materials data management. Ken is on the supervisory board of the Madaster Foundation in Amsterdam – a materials passport organisation. He contributed to the new Handbook of the Circular Economy (Eds. Alexander, Pascucci and Charnley (2023) and was a contributor and editor on Earth for All from the Club of Rome. He is a lead author on circular economy for UNEP’s GEO-7 report (in development). A recent book with an emphasis on exploring different scales, especially in food and agriculture is ABC&D Creating a Regenerative Circular Economy for All (with Craig Johnson) (2022) Please let us know what you think of the podcast – and we'd love it if you could leave us a review on iTunes, or wherever you find your podcasts.  Or send us an email… Click here to search for previous episodes

Click to Subscribe: https://bit.ly/Youtube-Subscribe-SoapDirt General Hospital spoilers for December 22nd to the 26th show that Portia Robinson (Brook Kerr) opens up, and Harrison Chase (Josh Swickard) receives terrible news. Tracy Quartermaine (Jane Elliot) advises Cody Bell (Josh Kelly) to seize the moment, presumably concerning Molly Lansing-Davis (Kristen Vaganos). Tracy also gives Cody investment advice, which could be about his relationship with Molly or his financial decisions.  GH spoilers reveal that Curtis Ashford (Donnell Turner) updates Jordan Ashford (Tanisha Harper) on the trial and Portia's pregnancy. Nina Reeves (Cynthia Watros) and Ava Jerome (Maura West) patch up their differences, with Nina likely revealing her deal with Brennan (Charles Mesure) to Ava. The misunderstanding between Brad Cooper (Parry Shen) and Britt Westbourne (Kelly Thiebaud) leads to their arrest for leaving a $2000 restaurant bill unpaid.  More weekly spoilers for General Hospital indicate that Lulu Spencer (Alexa Havins) informs Dante Falconeri (Dominic Zamprogna) about his issues with his sons Rocco Falceroni (Finn Carr) and Geo Palmieri (Giovanni Mazza). Geo shares his reluctance to visit Sonny Corinthos's (Maurice Benard) house with Trina Robinson (Tabyana Ali).  And GH spoilers for next week hint that Alexis Davis (Nancy Lee Grahn) uncovers new information that could change the course of Willow Tait's (Katelyn MacMullen) trial. On Christmas Eve, Sonny shares advice with Dante, and everyone in Port Charles celebrates the holiday. The week's spoilers end with Willow trying to convince Drew Cain Quartermaine (Cameron Mathison) to change his mind about his shooting incident.  This episode was hosted by Belynda Gates-Turner for Soap Dirt. Visit our General Hospital section of Soap Dirt: https://soapdirt.com/category/general-hospital/ Listen to our Podcasts: https://soapdirt.podbean.com/ And Check out our always up-to-date General Hospital Spoilers page at: https://soapdirt.com/general-hospital-spoilers/ Check Out our Social Media... Twitter: https://twitter.com/SoapDirtTV Facebook: https://www.facebook.com/SoapDirt Pinterest: https://www.pinterest.com/soapdirt/ TikTok: https://www.tiktok.com/@soapdirt Instagram: https://www.instagram.com/soapdirt/

Im Podcast "SEO für KMU: Sichtbar bleiben in Zeiten von KI und GEO" widme ich mich gemeinsam mit meinem Gast und Top-Experten Michael Weckerlin dem tiefgreifenden Umbruch der Optimierung von Inhalten für aktuelle und zukünftige Suchsysteme.Im Fokus steht die zentrale Frage, wie sich kleine und mittelständische Unternehmen zwischen SEO und GEO, Traffic und Zitierungen sowie Authentizität und KI-gestützter Content-Produktion zurechtfinden – und eine individuelle Strategie definieren.Experte im Podcast: Michael WeckerlinMichael habe ich als versierten und praxisnahen SEO-Experten kennen und schätzen gelernt. Er optimiert seit 2003 Websites und berät als freiberuflicher SEO-Spezialist sowie KI-Enabler Unternehmer:innen und Unternehmen, wie sie mit generativer KI effizienter arbeiten und in KI-Suchsystemen sichtbar bleiben. Bei seinen Projekten kombiniert er SEO mit KI-Tools für nachhaltige Präsenz in ChatGPT, Perplexity oder auch in den Google AI Overviews (AIO).Kennengelernt haben Michael und ich uns 2022 auf dem OMT. Seitdem tauschen wir uns regelmäßig über unsere Beratungsthemen aus und haben endlich Kamera und Mikro aufgestellt. Ich freue mich riesig, dass Michael sich die Zeit genommen hat, um mit mir über SEO und GEO für KMU zu sprechen.​Themen und Insights im PodcastIn dieser Folge besprechen wir die folgenden Themen:Einführung in SEO für KMU und generative KI-SuchsystemeVerbindung von klassischem SEO und GenerativeEngine Optimization (GEO)Analyse von Zugriffszahlen und KI-bedingtenKlickverlusten bei KundenprojektenNutzung von Tools wie Google Search Console & Sistrixfür technische ÜberprüfungBedeutung von hochwertigem, eigenständigem Content für SEO und GEONutzung von KI zur Content-Erstellung und ProzessoptimierungZukunftsperspektiven zur digitalen Sichtbarkeit und KI-IntegrationLearnings und AusblickZum Abschluss teilt Michael seine wichtigsten Erkenntnisse:Analyse als Grundlage: Eine gründliche Statusanalyse ist der erste Schritt.Relevante Kanäle identifizieren und diversifizieren: Unabhängigkeit ausbauen.Content-Qualität statt Masse: Schaffe hochwertigen, einzigartigen Content.Zitierfähigkeit in KI-Suchsystemen optimieren: Struktur und "Chunks" sind Trumpf.Effizienz durch KI: Automatisierte Workflows ermöglichen skalierte Content-Produktion.Markenaufbau im digitalen Raum: Sichtbarkeit, Reputation und Autorität steigern.Flexibilität & Experimentierfreude: Bleib offen, experimentiere und behalte Trends im Blick.​Diese Folge ist ein Muss für alle Marketing- und Content-Verantwortlichen in KMU, die sich für zeitgemäße Suchmaschinenoptimierung interessieren – von Traffic-Analyse über Content-Optimierung bis hin zum GEO-Shift.Nutze Michaels Erfahrungen und Insights, um deine eigene Strategie zu entwickeln – und bleibe auch in Zeiten von KI und GEO sichtbar.Hilfreiche Links» Vernetze dich mit Michael auf LinkedIn» Michaels Website für SEO- und KI-Beratung» Tools: Google Search Console | Sistrix» YouTube-Video: The Collapse of Organic Marketing» Entity Discover Tool von poliSYS » Vernetze dich mit Sven auf LinkedIn» Weitere Podcasts von Digitalberatung.de» Jetzt kostenlose Erstberatung vereinbaren​

How to Write Catchy Titles, Descriptions, and High-Impact Headlines for your websites, email marketing, social media marketing, Pinterest SEO, and more with Favour Obasi-Ike | Sign up for exclusive SEO insights.Episode Summary:In this comprehensive episode + guide on crafting effective digital headlines, titles, and descriptions to boost online engagement. The speaker emphasizes that metadata acts as the essential context for content, serving as the primary factor that drives click-through rates across platforms like Google, YouTube, and LinkedIn. Strategic advice includes maintaining a title length of approximately 55 to 65 characters to avoid text truncation while maximizing visual impact. I also recommend using odd numbers, brackets, and power words to leverage psychological triggers that improve visibility and user trust. Finally, the discussion frames intentional copywriting as a vital tool for business owners to transform passive web traffic into active conversions and long-term brand authority.In high-level digital strategy, titles, descriptions, and headlines are not merely decorative—they serve as the essential "key frames" of metadata. This content architecture bridges the gap between raw information and audience discovery by providing the necessary context (Author, Host, Duration, and Intent) that search algorithms require to categorize an asset. By transforming raw content into searchable, high-value assets, a strategist ensures that the brand is prioritized within the user's search journey.Favour emphasizes that structured delivery and architectural integrity correlate directly to business results. If a title fails to establish immediate relevance, the conversion path is broken before it begins. Success in the current landscape requires a commitment to iterative improvement—ensuring the "next version" of a title or metadata set is systematically optimized based on data rather than intuition. This log details the tactical framework used by Favour, currently ranked #2 (We Don't PLAY!) on the FeedSpot Top 100 Marketing Podcasts (trailing only Gary Vaynerchuk), to drive visibility across SEO, PPC, and email ecosystems.Deep Dive: The Quantitative Science of Click-Through Rates (CTR)To maximize ROI, content creators must move beyond "gut feeling" and toward research-backed optimization. Using industry benchmarks from Orbit Media and Moz, we can calibrate headlines to meet the psychological triggers that drive user action.-------------------------------------------------------------------------Next Steps for Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠-------------------------------------------------------------------------Timestamps[00:00] Catchy Titles vs. Structure; Metadata as the "Context to the Content."[05:00] The 600-Pixel Rule; Pixel Weight (W vs. l); The 55-Character Sweet Spot.[10:00] Moz Study Analysis; Numbers in Headlines; Why Odd Numbers Win; Brackets and Transparency.[15:00] Power Words and Psychological Triggering; Tool Highlight: CapitalizeMyTitle.[20:00] Platform Evolution: Instagram as TV; LinkedIn SEO and the One-Time URL Edit Rule.[25:00] Case Study: Ranking #2 on FeedSpot; The Math of the 12-Hour Masterclass; Call to Action.Effective content strategy requires tracking the flow of information to ensure "next-version" improvements. The following log segments the Masterclass into thematic chapters, providing the "So What?" factor for each strategic shift.Chapters:Chapter 1: The Metadata Framework [00:00 - 10:00] Context vs. Content. This segment establishes that metadata is the "context" (attributes like host and duration) that allows users to value an asset before engaging. Without these key frames, even high-quality content remains invisible to search engines and the "Exact Searcher Intent."Chapter 2: The Utility of Catchy Copy [10:00 - 18:00] Visibility Across the Funnel. Effective copy acts as the primary catalyst for Click-Through Rates (CTR) across SEO, LinkedIn, and Email. The speaker frames catchy titles as functional tools that pre-condition the audience for engagement and conversion.Chapter 3: The Physics of the Pixel [18:00 - 25:00] Typography Weight. Moving beyond character counts, this chapter introduces the 600-pixel display limit. Strategists must account for the "weight" of individual characters (e.g., a capital "W" vs. a lowercase "l") to prevent truncation and maintain a professional aesthetic on the SERP (Search Engine Results Page).Chapter 4: The Psychology of Numbers [25:00 - 35:00] Time-Value Perception. This section evaluates how numbers (specifically odd numbers) impact user psychology. The "So What?" factor is the "minute-per-item" rule: users subconsciously equate the number of items in a title to the minutes they must invest (e.g., 10 ways = 10 minutes), directly influencing the decision to click.Chapter 5: Platform Evolution [35:00 - 45:00] Ecosystem Logic. The speaker analyzes Instagram's transition to "TV-style" content and LinkedIn's rigid SEO URL logic. The key takeaway is the importance of "Exact Title Match" to meet user intent while navigating platform-specific constraints like DM automation and hashtag limits.Chapter 6: The Podcasting Marathon [45:00 - End] The Milestone Logic. Highlighting the "eighth-episode hurdle" where 500,000 creators quit annually, the speaker discusses his 600-episode milestone and the necessity of IAB Tech Lab compliance. Long-term distribution success is a result of persistence and technical "due diligence."High-Value Quotes"Metadata... that's just another way of saying how do we get context out of this content. Those are attributes... that's the context to the content." - Favour Obasi-ike"A capital W has more weight than a small w. A capital L has more weight than a small l... that weight they carry is a pixel size digitally.""If somebody clicks and finds your content valuable, resourceful, accurate, and responsive, then anything that you're going to do from SEO to PPC ads... you're able to use consistently."Resources:Companies Passing Tech Lab Compliance Programs | Podcast Compliance DirectoriesHeadline Analyzer Tool: Write Better Headlines | Write Better Headlines HereSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Kerry Wisnosky believes the future of space power will be decided by maneuverability. As satellites remain largely static, Quantum Space is building the infrastructure to move, persist, and operate across orbits, from LEO to cislunar space.The company is developing Ranger, a six-metric-ton, high-delta-V spacecraft designed to operate for up to 15 years, host and deploy payloads, maneuver freely between orbits, and function as a refueling node. By combining chemical and electric propulsion into a single multimode system, Quantum aims to deliver both high-impulse mobility and long-duration efficiency—turning spacecraft from disposable assets into persistent infrastructure.Inside the episode:Why space remains a static domain and why maneuverability is the next decisive advantageHow Ranger reframes satellites from disposable assets into long-lived infrastructureThe strategic importance of fuel in orbit and why refueling changes mission economicsWhy multimode propulsion is the “holy grail” for mobility across orbitsHow life extension in GEO becomes the first commercial wedgeWhat zone defense in space could mean for missile defense architecturesWhy Quantum was early to the market and why demand is finally catching up • Chapters •00:00 – Intro00:45 – From Millennium to Quantum Space02:56 – Key products at Millennium03:57 – Evolution of Quantum's vision over the years06:34 – Ranger13:41 – 15 years of operational life16:22 – Acquiring Phase Four22:25 – Orbital mobility23:37 – Ranger doubling as a fuel depot25:51 – Target customers for Ranger30:52 – Interceptors in space for Golden Dome33:52 – Quantum Space's competitive edge35:27 – Are other maneuverability companies viewing the problem the wrong way?37:18 – Quantum Space's launches39:24 – What does success look like for Quantum's first Ranger mission?40:21 – Scaling and manufacturing43:53 – Why should talent work at Quantum?45:14 – Quantum Space in 5 years47:35 – What did Kerry not expect while building Quantum?48:49 – When is Quantum's next launch? • Show notes •Quantum Space's website — https://www.quantumspace.us/Mo's socials — https://twitter.com/itsmoislamPayload's socials — https://twitter.com/payloadspace / https://www.linkedin.com/company/payloadspaceIgnition's socials — https://twitter.com/ignitionnuclear /  https://www.linkedin.com/company/ignition-nuclear/Tectonic's socials  — https://twitter.com/tectonicdefense / https://www.linkedin.com/company/tectonicdefense/Valley of Depth archive — Listen: https://pod.payloadspace.com/ • About us •Valley of Depth is a podcast about the technologies that matter — and the people building them. Brought to you by Arkaea Media, the team behind Payload (space), Ignition (nuclear energy), and Tectonic (defense tech), this show goes beyond headlines and hype. We talk to founders, investors, government officials, and military leaders shaping the future of national security and deep tech. From breakthrough science to strategic policy, we dive into the high-stakes decisions behind the world's hardest technologies.Payload: www.payloadspace.comIgnition: www.ignition-news.comTectonic: www.tectonicdefense.com

Angela sits down with Robyn Anderson, CEO of Jam AI, to demystify AI for small business owners and professionals with busy brains. Robyn explains what AI and large language models like ChatGPT and Gemini actually are, how to use Custom GPTs as "virtual employees" for sales and marketing, and why generative engine optimization (GEO) is the new SEO. She shares practical tools (including website builders, branding helpers, and voice-to-text productivity apps), plus her own ADHD-friendly routines for staying focused, managing time, and avoiding AI rabbit holes. If you've been curious about using AI to grow your business—but feel overwhelmed—this conversation will show you where to start and how to make AI work for you.

Si tus usuarios dejan de buscar en Google para preguntar directamente a la IA, ¿dónde queda tu estrategia de SEO? En este episodio analizamos cómo influir en las respuestas de los modelos generativos y jugamos a "¿Verdadero o Generativo?" para descifrar las nuevas reglas del posicionamiento: AEO, GEO, LLMO… Contamos con la entrevista especial de Mauricio Lázaro (Inconcert), que nos lleva a la "trinchera" de la implementación real de IA. Nos explica cómo equilibrar la creatividad de los modelos generativos con el determinismo que exigen los procesos empresariales críticos. También desmonta mitos sobre la automatización total, destacando que el éxito real está en la agilidad y en una escalabilidad técnica robusta, y cómo construir agentes escalables cuando la demanda se dispara. Con Adolfo Corujo y ELAI, junto al equipo de expertos de LLYC y la UNED: Miguel Lucas, Julio Gonzalo, Roberto Carreras y Patricia Charro. Incluye las secciones: ¿AI también? (Ángela Ortega) y Pioneros de la IA (Margorieth Tejeira).

In dieser Gastfolge sprechen wir gemeinsam mit Thomas Peham von OtterlyAI über verschiedene Themen in der KI-Sichtbarkeit. Dabei zeigt uns Thomas Zahlen und Daten aus ihren Studien und wie genau wir das Ganze in Optimierungsmaßnahmen übertragen können. Wir sprechen über Unterschiede zwischen den KI-Plattformen, warum eine pauschale Optimierung für alle LLMs vielleicht nicht unbedingt zielführend ist und was es braucht, um in ChatGPT & Co. häufiger zitiert zu werden. Viel Spaß!

  THE SHOW NOTES   Animal Farm Intro Moravian Vespers Religious Moron(s) of the Week      - Ray Comfort & Kirk Cameron 2025 Month-by-Month Re-Cap Tell Me Something Good      - Flowers in Chicago Christmas Sweaters Thurs., Dec. 18th Show Close .........................   MENTIONED IN THE SHOW   Animal Farm — Trailer #1 .........................   UPCOMING SCHEDULE   Touchstone Theater Christmas City Follies XXVI RUNS DECEMBER 4-21, 2025 Thursdays - Saturdays @ 8 pm,  Sundays @ 2 pmWith additional shows on Saturday, December 13 & 20 @ 2 pm,  and Wednesday, December 17 @ 8 pm Alex Radus & George Hrab present: The Christmas Sweaters Holiday Extravaganza* (*now with 12% more ‘vaganza!) Thursday, December 18th at 7:30 pm The Icehouse Geo & SGU: Extravaganza & Private Show Seattle, Washington Saturday, Jan. 10, 2026 TICKETS George Hrab solo acoustic Saturday, Jan. 17, 2026 / 8 pm-10 pm The Red Stag, Bethlehem, PA George Hrab's Occasional Songs for the Periodic Table 118 Elements • 118 Songs • 90 Minutes Saturday, March 7th, 2026 The Icehouse Bethlehem, PA Geo & SGU: Extravaganza & Private Show Madison, Wisconsin Saturday, May 16, 2026 TICKETS CSICON Center for Inquiry 50th Anniversary Conference Geo & SGU: Extravaganza & Live PodcastAwards Dinner & Variety Show Buffalo, New York June 11-14th 2026 csiconference.org  Geo & SGU: Not-A-Con Sydney / NZ Skeptics Conference July 2026 Australian & New Zealand Episode 1000 of The Geologic Podcast Saturday, January 9, 2027 The Icehouse Bethlehem, PA .........................   SUBSCRIPTION INTERFACE   You can now find our subscription page at GeorgeHrab.com at this link. Many thanks to the sage Evo Terra for his assistance. .........................   Get George's Music Here  https://georgehrab.hearnow.com https://georgehrab.bandcamp.com ................................... SUBSCRIBE! You can sign up at GeorgeHrab.com and become a Geologist or a Geographer. As always, thank you so much for your support! You make the ship go. ................................... Sign up for the mailing list: Write to Geo! Check out Geo's wiki page, thanks to Tim Farley. Have a comment on the show, a Religious Moron tip, or a question for Ask George? Drop George a line and write to Geo's Mom, too!

In this fast-paced episode of the "We Don't PLAY!™️" podcast, host Favour Obasi-ike and business colleague, Pierre DeBois deliver a no-fluff, actionable guide to SEO for beginners and business owners. We cut through the noise and focus on two powerful, accessible strategies: decoding user intent and leveraging seasonal trends. Learn why long-tail keywords beat high-volume searches, how SEO is the essential engine for AI-powered search, and how to use free tools to plan content that converts.Mastering SEO Strategies for Beginners: Search Intent and Keyword Trends Guide with Favour Obasi-Ike | Sign up for exclusive SEO insights.--------------------------------------------------------------------------------Next Steps for Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠--------------------------------------------------------------------------------This is your playbook for making digital visibility simple, strategic, and effective.Episode Timestamps[00:00:00] IntroductionFavour opens the show with the podcast's mission to help you "listen, live, learn, and earn," framing this episode as a practical SEO starter kit.[00:01:30] Strategy 1: The Power of Intentional SearchesWhy longer, specific queries like "comfortable shoes for Christmas" signal a buyer ready to act, and how to create content that meets this precise need. We break down the user's journey through the three layers of the web.[00:06:10] How SEO Gets Your Content FoundDemystifying crawling, indexing, and visibility. We explain why SEO is your website's foundational engine and how it powers modern AI search tools, not the other way around. Includes tips on using LinkedIn for backlinks.[00:10:45] Strategy 2: Capitalizing on TrendsUsing the "fruit season" metaphor, we show how to use tools like Google Trends to identify keyword cycles. Learn how to plan content 2-3 months ahead to build authority and rank #1 when the trend peaks.[00:15:30] Guest Perspective: Pierre on Intent and the Rise of AEOPierre clarifies that Answer Engine Optimization (AEO) is an evolution of SEO, not a replacement. He breaks down intent with an "apple pie" analogy and stresses the need to anticipate user questions in all content.[00:20:15] Practical Example: Searching for "Apple Pie" on an AI Engine (DeepSeek)A live demo using DeepSeek shows how AI responds to layered intent—from a general recipe search to "links please" for store locators—highlighting why your website needs specific, indexable pages.[00:24:00] Pierre's Advice: SEO is Not "Set and Forget"Why you must be ready to pivot. Pierre shares a personal story of how analytics revealed his true audience, forcing a complete strategy shift, and why the quiet season is perfect for planning.[00:26:45] Using Analytics to Refine Your StrategyA rundown of free tools (Google Search Console, Microsoft Clarity, etc.) and how to use data on user devices and browsers to craft hyper-relevant marketing that makes "sense" and "cents."[00:30:15] Final Actionable Advice & Wrap-UpYour clear next steps: Find your audience's questions, check them against trends, create content, and distribute it where your community lives. Favor encourages you to take the leap and start.Key Quotes:"SEO is not a set and forget it type activity. It's making adjustments over time because the technology behind it may be changing just enough to create new opportunities that you may want to take advantage of." - Pierre"You can speak without talking, but you can't think without words." - Myron Golden (quoted by Favor)Mentioned Tools & Resources: Google Trends, AnswerThePublic, SparkToro, DeepSeek, Google Search Console, LinkedIn, and more.Subscribe to "We Don't PLAY!™️" for more straight-talking marketing strategies to grow your business today!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The old playbook of "buy ads, rank for keywords, and wait for patients" is failing. According to Paige Velasquez Budde, CEO of Zilker Media and author of The Strategic Business Influencer, we've entered an era of "corporate suspicion." Trust in institutions is at an all-time low, while trust in individuals is skyrocketing. For health and wellness organizations, you can no longer rely on your company brand alone. AI Search Demands Leader Visibility Patients now find health providers through AI platforms like ChatGPT, not just Google. Budde calls this Generative Engine Optimization (GEO). Unlike traditional SEO, AI platforms prioritize trust and credibility over keywords. "You've gotta earn trust, people to people. It's no longer people to logo," Budde emphasizes. When AI aggregates answers about wellness clinics, it searches for verified, authoritative sources—leaders who are visible, cited, and trusted. "If you are thinking you can pay your way to AI discoverability, that is not the case right now," says Budde. If you hide behind a corporate logo, AI platforms may overlook you entirely. A lack of personal visibility "is actually hurting you." PR Outpaces Traditional SEO Today, "It's no longer the loudest one that wins, it's the most trusted." While SEO remains relevant, Public Relations and Micromedia build trust faster with both AI algorithms and human patients. You don't need CNN. Niche channels carry more weight. Budde distinguishes between "Name Brand" media like Forbes and "Micromedia"—industry podcasts, niche blogs, and influencers. She estimates "about 60% or more [of AI citations] come from true journalistic content." Without media coverage, you're invisible to the algorithms defining search's future. When featured on a respected podcast or blog, you borrow their trust through "Authority by association." Health practice owners get discovered and trusted faster than by publishing on their own blog alone. Audit Your Digital Presence You don't need a million followers. You simply need to influence the right 500 people. Treat your digital presence like a passport—verified and accurate. Google yourself in Incognito Mode. Search your name in ChatGPT and ask, "Who is [Your Name]?" If AI doesn't know you or the information is wrong, you have a discoverability problem. Ditch stock photos. Authenticity builds trust. "Throw stock images out the door as much as you can," Budde advises. Use photos of you in action—leading a class, speaking to patients, or teaching. Think Like an Editor Stop thinking like a marketer and start thinking like a media outlet. Budde suggests a specific content mix to keep audiences engaged without burning them out on sales pitches: 40% News-Driven: Commentary on headlines and new health studies 40% Relationship-Driven: Interviewing peers and partners (creating a "win-win") 20% You-Driven: Your personal story and promotional material Don't build your house on rented land. Social media algorithms change constantly. Use your social media and PR wins to drive traffic back to assets you control: your website, your email list, or your podcast. In this podcast you'll learn: Why AI search and GEO make individual leader visibility critical for health and wellness organizations  How PR, micromedia, and thought leadership strategies can help wellness and health practice owners  Actionable steps health and wellness leaders can take to elevate their credibility and create a durable reputation EPISODE RESOURCES: Website LinkedIn ZilkerMedia

On any project, uncertainty creates risk. Decisions that are made without a good understanding of site conditions can result in overengineering or threats to safety. Delivery may be delayed, and unexpected costs incurred. To avoid these risks, project owners and other stakeholders should question their assumptions and get real, actionable insights throughout the project lifecycle. In this three-part series, we explore a key source of risk to any project, subsurface conditions, and a new approach that builds certainty from the ground up. In this first episode, Rod Eddies, Solutions Director, Land, at Fugro, explains the development of the Geo-Risk Management Framework, a way of thinking about subsurface risks that builds on research on cognitive bias. We learn about GroundIQ®, a new approach to ground risk management that provides earlier, faster, and better site characterization. Early screening allows project developers to identify suitable sites and more accurately predict delivery times and costs before a final investment decision is made. Fermi Developments is a privately-funded nuclear developer, working to deliver ‘Ready to Build’ small modular reactor sites across the UK. The company recently formed a strategic partnership with Fugro, under which the geo-data specialists will support their work from site selection all the way through to delivery. In this episode, Fermi's Matt Waddicor explains how this new approach to risk will help the developer identify suitable sites and prepare well-grounded proposals for investors. Guests Matt Waddicor, Development Programme Director, Fermi Development Rod Eddies, Solutions Director, Land, Fugro Karim Khalaf, Regional Business Line Manager, Middle East, Fugro Partner Fugro is the world's leading Geo-data specialist, collecting and analysing comprehensive information about the Earth and the structures built upon it. Through integrated data acquisition, analysis and advice, Fugro unlocks insights from geo-data to help clients design, build and operate their assets in a safe, sustainable and efficient manner.The post #357a Well-Grounded Decisions: Site Selection first appeared on Engineering Matters.

Welcome to our review of PR Pitches and mergers & acquisitions in the UK PR scene with Andrew Bloch. Here, we discuss the biggest pitch wins and mergers & acquisitions that the PR sector has seen in 2025Andrew is the lead consultant - PR, Social, Content and Influencer at the new business consultancy firm AAR and a partner at PCB Partners, where he advises on buying and selling marketing services agencies.Andrew also runs the advisory firm Andrew Bloch & Associates.Before we start, you can now enter the PRmoment Awards. The early entry deadline is 19th December. The final entry deadline is 23rd January.Also, check out the speaker programme for our latest PR Masterclass: The Intersection of PR and GEO. It's another stellar line-up.Here's a summary of what Andrew and PRmoment discussed:Andrew's summary of the PR pitch scene in 2025“A tricky year for many agencies - stagnant economy, long lead times, rising costs, slow decision making, short in client demands and move from retainers to projects.Trading has been challenging but moving in top 2026 with cautious optimism.But. A bit of a tale of 2 agencies.  On one side - agencies taking initiative - embracing AI into workflow, refreshing proposition, energetic, sharpening their brand and their offering.  On the other, agencies standing still, leaning on past reputation and senior expertise without moving forward.  These are the ones finding it tough - complaining about pipeline and ghosting.  The ones that have adapted are picking up major wins - the industry feels split between the modern agencies and the ones getting left behind.PR has a huge opportunity. Attention grabbing is more important than ever. The role of earned media role in this is more important than ever.  PR can and should be at the centre of conversations.  GEO provides a massive opp both in terms of search visibility and rep management.”Listen to the pod for all this years biggest pitch wins and deals.

This PR Talent Trends Year in Review podcast discusses the Public Relations (PR) job market and talent trends of 2025. The host is PRmoment founder Ben Smith and he's speaking with Dean Connelly, founder and PR recruitment director at Latte.The early entry deadline for the 2026 PRmoment Awards is on Friday, December 19th. The final entry deadline is on 23rd January.If you want more information about the best jobs available in UK PR do subscribe for free to PRmoment's weekly Top 10 PR Job updates. Finally, it's worth checking out PRmoment's new PR Masterclass: "The intersection of PR and GEO event.Key points from the discussion:Job Availability: There was a slight uptick in PR jobs in 2025 compared to 2024, specifically a 6% increase, according to Latte's data. However, this figure is still significantly down (17% less) compared to 2022, which suggests the "COVID boom" has flattened out. The years 2024 and 2025 have been "the toughest" in the last five years.Client Hiring Trends: In 2022, Latte had seven fewer clients but 17% more jobs were released than in 2025, indicating that agencies and brands were hiring at a rapid rate and more often at that time. Recruitment Levels: More roles were hired at the Account Executive (AE) and Senior Account Executive (SAE) level, making up 30% of the vacancies seen this year. 23% of the roles were at the Account Director (AD) and Senior Account Director (SAD) level.Consumer PR Senior Talent: It was a "tough year" for consumer senior-level talent but at more junior levels there are recruitment demand still outweighs supply.In-House Market: The in-house market seems to be a "slower market". Salaries: Pay increases have been relatively low for the past 12 months, which is "welcome news for business owners". Talent is no longer coming in with "ridiculous requests," and the frequency of needing to manage salary expectations in a conversation has "really dropped," likely driven by the softening job market.AI in PR Jobs: Job specifications are changing to reflect the increasing nature of AI, but not as widespread as one might think. The second half of the year saw more conversations around agencies testing candidates' AI skills and ability to prompt. Some small-to-midsize agencies have hired AI specialists whose job is to work on prompting and building a platform.Redundancies: The frequency of redundancies is about the same as last year, but bold headlines "creates fear". There is still a gap between available jobs and available talent, and good agency talent is "still getting snapped up pretty quickly". The market is more difficult for those who are in-house and want to stay in-house, as those roles are more competitive if they are for a "good brand".

It's our 400th episode! WARC's team of experts share the most influential new effectiveness ideas from 2025, including the Multiplier Effect, creators, and generative engine optimization (GEO). Hosted by WARC's Anna Hamill.

This episode closes out the 2025 Diggintravel Podcast season with a deep dive into one of the topics that kept coming up in our Airline Leaders Series conversations: Generative Engine Optimization (GEO). After a year of interviews with airline CMOs, CDOs, and digital leaders in partnership with 815Labs, we wanted to switch gears and dig into a very specific subject that sits high on many airline agendas and that many of you asked us to explore in more detail. For this episode, I traveled to Budapest to sit down with David Minorics, Business Development Director at Mito Performance. Through Mito's airline-focused branch 815Labs, David has worked on numerous airline digital marketing and SEO projects and is now leading GEO pilots and initiatives for airlines and other travel brands. In this episode, we talk about: What Generative Engine Optimization (GEO) is and how it differs from traditional SEO Why GEO is about being recommended by AI, not just being found How AI-powered search synthesizes information and what query fan-out means in practice The key elements of the GEO playbook for airlines How airlines can benchmark GEO visibility and sentiment What GEO metrics and KPIs actually matter How airline marketing teams can start GEO pilot projects Early learnings from GEO pilots, including projects with airlines This episode is a practical, no-hype conversation about how AI-powered search is changing airline visibility, marketing, and digital strategy. David shares hands-on insights that make this a must-listen for airline marketers, digital teams, and anyone responsible for airline distribution and brand presence. RESOURCES: Full article with highlights and key takeaways from this episode: https://diggintravel.com/airline-generative-engine-optimization/

Brand Mentions statt Backlinks? Kaum ein Thema wird aktuell in der SEO- und KI-Bubble so kontrovers diskutiert. Während Backlinks über viele Jahre als einer der zentralen Rankingfaktoren galten, rücken im Zeitalter von Large Language Models, AI Overviews und generativer Suche neue Signale in den Fokus: Marken, Erwähnungen, Vertrauen und externe Relevanz. In dieser Podcast-Folge spreche ich mit Patrick Tomforde, Gründer und Geschäftsführer der Linkbuilding-Agentur Performance Liebe und seit über 20 Jahren im SEO-Game aktiv, über genau diesen Wandel. Gemeinsam ordnen wir ein, warum viele der heutigen Diskussionen rund um GEO, GAIO und KI-Sichtbarkeit gar nicht so neu sind. Patrick teilt seine Perspektive aus zwei Jahrzehnten Suchmaschinenoptimierung und erklärt, warum gute SEO schon immer mehr war als Titles, Content und Links. Wir sprechen darüber, weshalb LLMs eher ein Brand-Awareness-Kanal als ein klassischer Traffic-Kanal sind, warum 85 % der Informationen, die KI-Systeme über Marken nutzen, nicht von der eigenen Website stammen, und weshalb externe Signale – von Backlinks über Brand Mentions bis hin zu Nutzerinteraktionen – künftig noch stärker an Bedeutung gewinnen. Ein zentrales Thema der Folge ist die Frage, wie KI-Systeme und Suchmaschinen Qualität bewerten sollen, wenn das Netz zunehmend von KI-generierten Inhalten überflutet wird. Patrick zeigt anhand konkreter Beispiele, wie manipulierbar LLMs aktuell noch sind, warum nachhaltige Strategien wichtiger sind als kurzfristige Hacks und wieso starke Marken langfristig sowohl bei Google als auch bei KI-Systemen im Vorteil sind. Diese Episode ist kein Plädoyer für „Entweder Backlinks oder Brand Mentions“. Vielmehr geht es um das Zusammenspiel von Offpage-Signalen, hochwertigem Content und Markenaufbau – und darum, warum Sichtbarkeit auch im KI-Zeitalter kein neues Spiel ist, sondern ein erweitertes Spielfeld.

Website Marketing vs. SEO Marketing: The Complete Business Essentials Guide with Favour Obasi-Ike | Sign up for exclusive SEO insights.This episode demystifies the relationship between website marketing and Search Engine Optimization (SEO), clarifying the critical distinction between the two. The discussion frames website marketing as the broad, all-encompassing "ecosystem" of a brand's online presence, including email, social media, and advertising. In contrast, SEO is presented as the tactical, high-performance "engine" that powers a website's visibility and drives targeted traffic within that ecosystem. Through foundational principles, practical strategies, and live consultations with business owners, this guide provides a comprehensive framework for building a powerful and effective digital identity.--------------------------------------------------------------------------------Next Steps for Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠--------------------------------------------------------------------------------Key Takeaways• Website Marketing is the Ecosystem, SEO is the Engine: Website marketing is the entire universe of your online activities, from email campaigns to social media posts. SEO is the specific, technical practice of optimizing your website to be found by search engines, giving your marketing efforts direction and power.• Your Website is Your Digital Identity: A website is more than a link or a digital storefront; it is the central hub for establishing your brand's credibility, trustworthiness, and authority, creating a lasting experience for both new and returning visitors.• Messaging Precedes Marketing: The effectiveness of any marketing tactic hinges on compelling messaging that connects with customer psychology. As demonstrated with the "strawberry" example, great marketing shifts a customer's mindset from a simple "need" to an emotional "want."• Storytelling Sells, Facts Only Tell: To convert visitors into customers, product descriptions must go beyond listing features and instead create an emotional connection. As speaker Mo advises:• Technical Health is Non-Negotiable: A website's foundational health depends on more than just load speed and hosting. Consistently publishing fresh content is critical because every update creates a new "tokenized" copy for search engines to crawl. A dormant site gives search engines no reason to return, while an active site signals relevance and forces re-evaluation, directly impacting rankings.--------------------------------------------------------------------------------Detailed Episode Notes1. Defining the Landscape: Website Marketing vs. SEOTo build a successful online presence, it is vital to distinguish between the overarching platform of website marketing and the specific tactics of SEO. Website marketing represents your brand's total visibility and communication channels online. SEO, a critical component within that framework, is the deliberate set of actions taken to ensure your website is discovered by the right audience at the right time. Understanding this difference is the first step toward a coherent and effective digital strategy.Contrasting Key ConceptsWebsite Marketing (The Ecosystem)The Truck and Engine AnalogyThe relationship between these two concepts can be understood through a simple yet powerful analogy presented during the episode:"Think of your website like a truck. Website marketing is the truck itself—it exists, it's present, and it's visible. SEO is the engine that actually moves the truck forward, giving it the power, speed, and direction it needs to reach its destination."With these foundational definitions established, it's clear that the website itself serves as the strategic center of all marketing efforts.2. The Strategic Hub: Your Website's Core FunctionYour website is your most critical digital asset. It is the definitive online destination where you control the narrative and build direct relationships with your audience. Far more than just a place for transactions, it is the central hub for establishing trust, demonstrating expertise, and solidifying a brand identity that resonates with visitors long after they leave.The Four Pillars of a Trustworthy WebsiteFor a website to be effective, it must embody four key qualities for every visitor:1. Credible: The information is accurate, professional, and demonstrates authority.2. Resourceful: It provides value and answers the questions your audience is asking.3. Trustworthy: The site is secure, transparent, and operates with integrity.4. Accessible: It is easy to navigate and available to all users.Analyzing Visitor BehaviorEvery website serves two primary types of visitors: new visitors and returning visitors. Understanding their distinct behaviors through analytics is crucial for optimization. With over 1.1 billion websites online, simply existing is not enough; your site must be engineered to effectively engage both audiences and guide them toward a desired action.Key Website ComponentsA modern website is a multimedia platform composed of various elements that search engines index and users engage with:• Text (including body copy, headlines, and policies)• Images (with descriptive alt text for accessibility and SEO)• Audio (e.g., MP3 files for podcasts or sound clips)• Video (e.g., MP4 files for tutorials or product showcases)• Documents (e.g., PDFs for white papers or downloadable guides)A well-structured website, rich with these components, provides the perfect foundation for the tactical work of SEO to drive qualified traffic.3. Tactical Deep Dive: Activating Your SEOSEO is the disciplined practice of aligning your website's structure and content with the specific words and phrases your target audience uses in search engines like Google. It is not about tricking algorithms but about creating a valuable and relevant experience that naturally earns high visibility. This requires a consistent content engine, especially since blogs have a shelf life of 24 months. A single post can provide SEO value for up to two years, demonstrating the long-term ROI of a strategic content plan.The Content Creation EngineGenerating traffic starts with a simple question-and-answer flow. How do you generate traffic? By kickstarting the engine. How do you kickstart the engine? By creating content. How do you create effective content? By building links through publishing valuable posts like blogs, landing pages, and product pages.Uncovering SEO OpportunitiesA live demonstration in the episode revealed how to find high-intent keywords directly from Google's search suggestions—a reflection of real, frequent user queries.The strategic takeaway is clear: each of these suggestions represents a distinct user need. A single list of 10 terms can be transformed into 10 to 50 unique media assets, including blog posts, email newsletters, social media updates, and even podcast episodes. This moves SEO from theory to a practical, content-driven reality.4. Marketing in Action: Live Business ConsultationsApplying marketing theory to real-world businesses is the fastest path to clarity. This section analyzes the specific, actionable advice given to two entrepreneurs, providing a blueprint for any product-based business seeking to translate online presence into measurable results.5. Tools & Resources MentionedThe selection of a tool, particularly for email marketing, is not just a matter of features but also of technical performance. As discussed in the episode, platforms with strong server infrastructure (like Flodesk's partnership with Amazon SES) can significantly impact email deliverability, a key component of the overall marketing ecosystem.• AI Idea Generation: ChatGPT, Perplexity, Claude, DeepSeek, Grok• Email Marketing Platforms: Constant Contact, Mailchimp, Flodesk (preferred), Aweber, Kit, Brevo• Website Hosting: GoDaddy, BlueHost, Hostinger, SiteGround• Website Builders: Webador• Social & Content Platforms: Instagram, Pinterest, YouTube, Clubhouse• E-commerce: AmazonSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode, John Mueller and Danny Sullivan talk about SEO and the new kids on the block: AIO, GEO and others. Danny shares how these things interact with each other and what he thinks website owners should look for in their content creation and how Google's principles align with the way people use AI and search engines to navigate the web.   Listen to more Search Off the Record → https://goo.gle/sotr-yt Subscribe to Google Search Channel → https://goo.gle/SearchCentral   Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.  

James and Hector sit down with James Cadwallader, CEO and Co Founder of Profound, to unpack how AI is reshaping the internet and what that means for every brand on the planet.James explains why large language models are not just a new interface, but a fundamental platform shift in how people retrieve information. Instead of humans clicking blue links, user agents now visit the web on our behalf, read content, and answer questions directly. Profound sits in the middle of this change, helping some of the worlds biggest brands understand if and how they show up in AI answers, and then create content that is designed for bots rather than humans.The conversation covers what GEO (generative engine optimisation) actually is, how Profound uses a huge consumer prompt panel and reasoning models to map where AI gets its answers from, and why SEO teams are surprisingly well placed to become the heroes of this next era. James also shares his view on how ads will work inside products like ChatGPT, why this may finally break the search monopoly, and how he thinks marketers will work in a world where AI creates, distributes and measures most of their campaigns.James talks through Profounds rapid journey from idea to working with Fortune 10 brands, the fundraising story with Sequoia, Kleiner Perkins and others, and why this is the last company he plans to build. Everyday AI: Your daily guide to grown with Generative AICan't keep up with AI? We've got you. Everyday AI helps you keep up and get ahead.Listen on: Apple Podcasts Spotify

LA BIBLIOTECA DE LA HISTORIA nos abre uno de sus archivos, que nos va a acercar a: "El Uno. El primer asesino en serie de la historia de España". Hoy en LA BIBLIOTECA DE LA HISTORIA tenemos el placer de contar como invitado a Jorge Jesús García Bermúdez, un Policía Nacional, que además de presentarnos su novela, ya que él es escritor, nos va a hablar del que posiblemente es el primer caso de un asesino en serie en España. Sin más preámbulos os dejo que disfrutéis del programa. Jorge Jesús García Bermúdez, es policía nacional con casi 20 años ya de carrera profesional, es abogado, máster en práctica jurídica, y como he dicho anteriormente es escritor y autor de varios libros tanto de narrativa como de poesía. Su obra "Nochebuena en la UCI" fue finalista al Premio Nacional de Relatos "Alto Policía, esto es un relato", que es un premio creado para todos esos policías (independientemente del cuerpo policial al que pertenezcan) que tienen esa chispa de creadores de relatos y ganas de contar historias. Su relato corto "Luz tras las rocas", participó en el Certamen de relato Corto "Una mirada desde el corazón de la UCI", organizado por el servicio UCI del Hospital Mancha Centro, relato que fue seleccionado y publicado. "Los Senderos del Destino" es el título de su primer libro de poesía editado en 2019 por la editorial valenciana Loto Azul y presentado en la Feria del Libro de Madrid. El segundo libro de Jorge editado en el año 2020 por la editorial valenciana Olé libros se titula "Envuelta en Azul". Un libro en que habla de la Violencia de Género desde el punto de vista de un policía y tras su experiencia de 8 años en la oficina de denuncias, donde atendió más de 100 casos. Este libro también lo presentó en la Feria del Libro de Madrid en 2021, y además con él participó además en la programación municipal del día 25 de noviembre, que es el día contra la violencia de género. Jorge participó en el libro "Ñ, Manual de Autoestima para Españoles". Editado también por Olé libros, este libro reunió a grandes personalidades de la sociedad española, como Manuel Vicent, Luis María Ansón, Luis Alberto de Cuenca, el Chef con 3 estrellas Michelin Quique Dacosta, el presidente de Cruz Roja Española, la presidenta de la organización española de donantes de órganos y una largo etc., de personalidades de todos los ámbitos de la cultura, la ciencia y la economía española, en el que remarcan las bonanzas de nuestro país y su gran futuro. En este libro Jorge realizó el prólogo de presentación. La Dirección General de la Policía editó su cuento "El portero y los Pelicanos, El sueño de ser Policía" que fue presentado con mucho éxito en la Feria del libro de Madrid. Y por último Jorge ha escrito la novela "El Leviatán; Corazón de G.E.O", novela de la que nos hablará hoy y que además de haber estado en varios periodos en el puesto número 1 de AMAZON en la sección de Thriller Crimen Organizado, ha sido reseñada por conocidos periodistas como Fernando Rueda y programas tan afamados como La Rosa de los Vientos de Onda Cero, Espacio en Blanco de Radio Nacional de España o La Noche de Adolfo Arjona de la Cadena COPE. Jorge fue escolta del exdirector del CNI (Centro Nacional de Inteligencia) don Alberto Saiz. -Enlace a Amazon del libro "El Leviatán. Corazón de GEO": https://amzn.to/3YsnJfM -Enlace a Amazon del libro "Los senderos del destino": https://amzn.to/45cFMdI -Enlace al libro "Envuelta en azul": https://amzn.to/45alnpA -Enlace al libro "Ñ. Manual de autoestima para Españoles": https://amzn.to/3K-Yygwh -Enlaces a entrevistas y programas: -CUARTO MILENIO https://www.cuatro.com/television/a-la-carta/20250706/cuarto-milenio-video-completo-programa-6julio_18_016063411.html -THE OBJETIVE (artículo del prestigioso periodista Fernando Rueda): https://theobjective.com/espana/2023-12-02/policia-escolta-exdirector-cni/ -ESPACIO EN BLACO (RTVE) https://go.ivoox.com/rf/135266023 -LA NOCHE EN COPE (ADOLFO ARJONA) https://go.ivoox.com/rf/124100491 -El SEMANAL DE LA MANCHA: https://www.elsemanaldelamancha.com/articulo/alcazar-de-san-juan/hallazgo-primer-asesino-serie-espana-traves-archivos-alcazar-domingo-cuarto-milenio/20250704200340229298.html -Enlace a la sesión académica entorno al Bicentenario de la Policía Nacional. Fuentes Alcazareñas: https://www.youtube.com/watch?v=SC8ZvRIoVM8 Redes Sociales de Jorge García Bermúdez: *ENLACE Facebook: https://www.facebook.com/JGARCIABER *ENLACE X (TWITTER):: https://x.com/JorgeJessGarci1?t=PimOCGQgxqnTrLrpwPN4wg&s=09 *ENLACE INSTAGRAM:: https://instagram.com/jorge_j._garcia_bermudez40?igshid=YTQwZjQ0NmI0OA== *ENLACE TIK TOK: https://www.tiktok.com/@jorge.jesus.garci6?_t=8hZj3vTdFsO&_r=1 Este es un Podcast producido y dirigido por Gerión de Contestania, miembro del grupo "Divulgadores de la Historia". -Enlace a la web del grupo "Divulgadores de la Historia": https://divulgadoresdelahistoria.wordpress.com Somos un podcast perteneciente al sello iVoox Originals. Canal de YouTube de LA BIBLIOTECA DE LA HISTORIA: https://www.youtube.com/channel/UCfHTOD0Z_yC-McS71OhfHIA *Si te ha gustado el programa dale al "Like", ya que con esto ayudarás a darnos más visibilidad. También puedes dejar tu comentario, decirnos en que hemos fallado o errado y también puedes sugerir un tema para que sea tratado en un futuro programa de LA BIBLIOTECA DE LA HISTORIA. Gracias. Música del audio: -Entrada: Epic Victory by Akashic Records . License by Jamendo. -Voz entrada: http://www.locutordigital.es/ -Relato: Music with License by Jamendo. Imagen del audio: Dibujo del Madrid de la década de 1820. Redes Sociales: -Twitter: LABIBLIOTECADE3 -Facebook: Gerión De Contestania Muchísimas gracias por escuchar LA BIBLIOTECA DE LA HISTORIA y hasta la semana que viene. Podcast amigos: La Biblioteca Perdida: https://www.ivoox.com/podcast-podcast-la-biblioteca-perdida_sq_f171036_1.html Niebla de Guerra: https://www.ivoox.com/podcast-niebla-guerra_sq_f1608912_1.html Casus Belli: https://www.ivoox.com/podcast-casus-belli-podcast_sq_f1391278_1.html Victoria Podcast: https://www.ivoox.com/podcast-victoria-podcast_sq_f1781831_1.html BELLUMARTIS: https://www.ivoox.com/podcast-bellumartis-podcast_sq_f1618669_1.html Relatos Salvajes: https://www.ivoox.com/podcast-relatos-salvajes_sq_f1470115_1.html Motor y al Aire: https://www.ivoox.com/podcast-motor-al-aire_sq_f1117313_1.html Pasaporte Historia: https://www.ivoox.com/podcast-pasaporte-historia_sq_f1835476_1.html Cita con Rama Podcast: https://www.ivoox.com/cita-rama-podcast-ciencia-ficcion_sq_f11043138_1.html Sierra Delta: https://www.ivoox.com/podcast-sierra-delta_sq_f1507669_1.html Permiso para Clave: https://www.ivoox.com/podcast-permiso-para-clave_sq_f1909797_1.html Héroes de Guerra 2.0: https://www.ivoox.com/podcast-heroes-guerra_sq_f1256035_1.html Calamares a la Romana: https://www.ivoox.com/podcast-calamares-a-romana_sq_f12234654_1.html Lignvm en Roma: https://www.ivoox.com/podcast-lignum-roma_sq_f1828941_1.html Escucha el episodio completo en la app de iVoox, o descubre todo el catálogo de iVoox Originals

Geo sempre soube que queria ser mãe, mas não queria gestar. E era perfeito, porque a mulher dela, Carol, queria.Geo vendeu o carro e, juntas, foram a uma clínica de fertilização: o óvulo da Geo, o corpo da Carol.Aqui, ela conta a espera, a gravidez, a cesárea e o momento em que o Gui nasceu: ele parou de chorar assim que ouviu a voz dela. Ele reconheceu a Geo. Ali, ela nasceu também como mãe, segura de que estava exatamente no seu lugar.Com ela, falamos sobre a licença-maternidade na dupla maternidade, dos desafios cotidianos e do Coletivo dupla maternidade que a Geo coordena. Obrigada, Geo, por lembrar que a maternidade não depende de um ventre, mas de um vínculo que se constrói seguindo o caminho próprio de cada mãe.Gravamos entre São Paulo e Lauro de Freitas, na Bahia, ao som dos passarinhos.—Link na bio. 

Today we are joined by our friend Matt (Zeebs from the Clubhouse!) out in New Jersey to share his recent trip to Central Florida to enjoy with a buddy! Their main goal was to spend some time at Universal! We talk about staying at Sapphire Falls, time at Epic Universe, tips for Disney fans over at Universal and more! Then, we spend a majority of the show discussing lots of first-time experiences for Matt over at Walt Disney World including visiting the Space-220 bar, GEO-82, Beak & Barrel, riding Remy 2D, dining at Three Bridges, and much more! We hope you can continue the conversation with us this week in the Be Our Guest Podcast Clubhouse at www.beourguestpodcast.com/clubhouse! Thank you so much for your support of our podcast! Become a Patron of the show at www.Patreon.com/BeOurGuestPodcast.  Also, please follow the show on Twitter @BeOurGuestMike and on Facebook at www.facebook.com/beourguestpodcast.   Thanks to our friends at The Magic For Less Travel for sponsoring today's podcast!

Um dos vikings mais temidos da Idade Média foi Erik, o Vermelho.Famoso por seu temperamento explosivo, Erik cresceu em uma sociedade moldada pela violência. Afinal, na Europa medieval, os vikings eram chamados de “terror do norte”.⚔️ Foram eles que saquearam mosteiros na Inglaterra, atacaram cidades na França, navegaram pelos rios da Rússia, sitiaram Paris e chegaram até o norte da África, destruindo emirados na região da atual Tunísia e Marrocos.Em todo caso, os vikings não eram só invasores. Na verdade, a maioria deles nunca saiu de suas fazendas, vivendo como simples camponeses medievais durante toda a vida.

In this episode, we're recapping our latest Walt Disney World trip with a focus on new experiences, standout dining, and holiday vibes across the parks. We're breaking down our visit to Geo-82, EPCOT's sleek new lounge, and sharing first impressions of Beak & Barrel — including what's worth ordering and whether it lives up to the hype. We also talk about Holidays at EPCOT, festive food and atmosphere, and spending time at the Wailulu Lounge, plus a return visit to the always-reliable Skipper's Canteen in Magic Kingdom. From cocktails and small plates to immersive theming and seasonal magic, this trip report is packed with honest takes, tips, and must-try recommendations.

Peter widmet sich bei seinem Spaziergang der Weißtanne. Er erklärt unter anderem, wie anpassungsfähig dieser heimische Nadelbaum ist, welche wichtige Rolle er im Ökosystem spielt und warum Menschen den Begriff "Tanne" historisch oft falsch benutzen. Außerdem gibt er Tipps, wie wir den Lebensraum der Weißtanne besser schützen können.+++Alle Rabattcodes und Infos zu unseren Werbepartnern findet ihr hier: https://linktr.ee/peterundderwald+++Habt ihr Fragen oder Anmerkungen zu den Themen? Schreibt uns gerne eine E-Mail an podcast@wohllebens-waldakademie.de+++Wenn ihr mehr über den Wald und seine Wunder erfahren wollt, findet ihr in Wohllebens Waldakademie spannende Veranstaltungen & Fortbildungen: www.wohllebens-waldakademie.de +++Unsere allgemeinen Datenschutzrichtlinien finden Sie unter https://datenschutz.ad-alliance.de/podcast.html+++ Wir verarbeiten im Zusammenhang mit dem Angebot unserer Podcasts Daten. Wenn Sie der automatischen Übermittlung der Daten widersprechen wollen, klicken Sie hier: https://datenschutz.ad-alliance.de/podcast.htmlUnsere allgemeinen Datenschutzrichtlinien finden Sie unter https://art19.com/privacy. Die Datenschutzrichtlinien für Kalifornien sind unter https://art19.com/privacy#do-not-sell-my-info abrufbar. +++ Alle Rabattcodes und Infos zu unseren Werbepartnern findet ihr hier: https://linktr.ee/peterundderwald +++ Habt ihr Fragen oder Anmerkungen zu den Themen? Schreibt uns gerne eine E-Mail an podcast@wohllebens-waldakademie.de +++ Wenn ihr mehr über den Wald und seine Wunder erfahren wollt, findet ihr in Wohllebens Waldakademie spannende Veranstaltungen & Fortbildungen: www.wohllebens-waldakademie.de +++ Unsere allgemeinen Datenschutzrichtlinien finden Sie unter https://datenschutz.ad-alliance.de/podcast.html +++ Wir verarbeiten im Zusammenhang mit dem Angebot unserer Podcasts Daten. Wenn Sie der automatischen Übermittlung der Daten widersprechen wollen, klicken Sie hier: https://datenschutz.ad-alliance.de/podcast.html

Pinterest Advertising Campaigns: Image, Video, Carousel, Shopping Catalog, Leads & Quiz Strategy with Favour Obasi-Ike | Sign up for exclusive SEO insights.Pinterest for business advertising, emphasizing its power as a visual search engine rather than a traditional social media platform. Favour highlights that Pinterest users exhibit a higher purchasing power and are in a planning mindset, making their minimal time spent on the platform highly intentional for conversions compared to engagement-focused sites like TikTok or Facebook. Practical advice is offered on running various ad types—including image, video, carousel, catalog, and lead/quiz ads—along with technical specifications and the importance of claiming a website to utilize Pinterest's tagging system for superior analytics and targeting, such as act-alike audiences and zip code campaigns.Ultimately, we position Pinterest advertising as a valuable, data-driven strategy for businesses seeking a high return on time and investment.--------------------------------------------------------------------------------Next Steps for Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? 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Behind the vision boards and DIY projects lies a platform built not on fleeting attention, but on deliberate intention.This episode reveals five surprising truths about Pinterest that defy conventional social media wisdom and highlight its unique, untapped value for businesses and marketers.--------------------------------------------------------------------------------1. The 90-Minute Paradox: Why Less Time on Platform Means More for BusinessIt's a counter-intuitive finding that stops most marketers in their tracks: Pinterest users spend significantly less time on the platform than users of other major networks.According to recent data, the average user spends just 1 hour and 31 minutes per month on Pinterest. Compare that to the time sinks of other platforms:• TikTok: 35 hours per month• Facebook: 29 hours per month• Instagram: 15 hours per monthThis isn't a sign of low engagement; it's a signal of high-intent, purposeful activity. Breaking it down, 91 minutes a month averages to just about 3 minutes per day. Users aren't there to endlessly scroll. In those three minutes, a user is on a mission: they might spend 30 seconds looking for an idea, a minute to find the right one, and the next minute to affirm it, save it for later, or click through to act on it immediately. This focused, goal-oriented behavior means every minute is packed with commercial intent."So if you're planning on Pinterest and you're spending less than 2 hours to be on a platform that's going to give you maximum return on your time and investment, it's worth it than spend 35 hours to do the same thing..."2. The Audience Isn't Just Browsing—They're Planning and They Have Buying PowerThe fundamental difference between Pinterest and other platforms is user mindset. While other networks thrive on a culture of passive "swiping," Pinterest is the go-to destination for active "planning." Users are there with the specific intention of preparing for something—whether it's an event, a book, a wedding, a shoe, a color, or a tip—which makes them uniquely receptive to relevant brand content and advertising.This high-intent audience also has significant financial leverage:• Approximately 45% of Pinterest users have an annual household income of at least $150,000.• Their purchasing power is 5% to 38% higher than on other social platforms.This combination of forward-looking intent and disposable income creates an environment where ads are not an interruption but a welcome part of the discovery process."It tells you that Pinterest is not a place that people are going to swipe. They're going there to plan. So when they're going there to plan, they're searching with the intention of purchasing something or planning for something."3. Forget "Lookalikes," Pinterest Is About "Actalikes"Most digital advertisers are familiar with "lookalike audiences"—the targeting method used by platforms like Meta to find users who share demographic traits with an existing customer base. Pinterest offers a more powerful alternative: the "actalike audience."An actalike audience is a group of users targeted based on their active, intentional behaviors. These are users who are thinking, planning, processing, doing, and responding. Rather than targeting people who simply look like your customers, you target people who act like them.This is a critical distinction. An actalike audience is inherently composed of users with proven intent and behavioral patterns that align with conversion. It targets an active mindset, not just a passive profile, suggesting a much higher probability of a positive outcome for advertisers.4. Your Content's Lifespan: A Marathon, Not a SprintThe ephemeral nature of social media content is a constant challenge for marketers. A post that takes hours to create can disappear from feeds in a matter of hours. Pinterest operates on a completely different timeline.The lifespan of content on Pinterest presents a stark contrast to its social media counterparts:• Pinterest Pin: 3.5 to 5 months• Instagram Post: 19 to 72 hoursContent on Pinterest functions less like a fleeting post and more like a long-term asset. Each pin acts as a durable entry point to your brand, continuing to drive traffic, discovery, and conversions for months on end. This turns content creation from a short-term sprint into a sustainable, long-term investment with compounding returns, much like traditional SEO.5. The Surprising Truth About Media OwnershipOn platforms like Instagram and TikTok, you are a perpetual tenant. You build your presence on rented land, but you never truly own your content or the space it occupies. Pinterest offers a unique and powerful path to digital property ownership.When you claim your website on Pinterest, you establish 100% ownership of your media on the platform. This is made possible by the Pinterest Tag—a piece of code on your website that connects your property to the platform, tracks conversions, and solidifies your ownership. This transforms your Pinterest business account from a simple social profile into a claimed media asset.The platform even provides a powerful tool to leverage this ownership. You can connect your Instagram business account and pull the last 365 days of content directly onto Pinterest. Think about the implications: you didn't own your content on Instagram, but now you have Instagram's content building an owned asset on Pinterest, all because you've claimed your website as a digital property."You don't own 100% of your media on Instagram... with Pinterest it's a beautiful place because when you claim your Pinterest account and you claim your website on Pinterest. What you've technically done is that you've claimed a property on an asset that you don't own but now you own..."--------------------------------------------------------------------------------Conclusion: Rethinking Attention vs. IntentionFor years, the digital marketing world has been obsessed with the attention economy—a relentless race for more screen time, more views, and more hours spent scrolling. Pinterest proves that there is a more valuable currency: intention.Its true power lies not in capturing endless hours of passive attention, but in connecting with a high-value audience during their most decisive planning and purchasing moments. The platform's unique combination of high intent, powerful demographics, action-based targeting, and content longevity makes it an unparalleled tool for businesses.As you plan your next marketing strategy, ask yourself this: What could your business achieve if you focused less on the attention economy and more on the intention economy?See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Geo and Derek are back to unleash pure chaos with Talent! We're tackling everything from celebrity conspiracies to the practical—and often hilarious—realities of modern body modifications. Plus, a Casa de Alofoke recap!ON THE GATE! ENJOY!Original air date: 12.8.25WATCH THE LIVESTREAM 2 PM EST MONDAYS and EXCLUSIVE EPISODES 2 PM EST THURSDAYS on gasdigital.com. Use promo code OTG for a discount on your membership. Watch the free livestream here at 12 AM EST FRIDAYS. FOLLOWGeo PerezInstagram - https://www.instagram.com/geoperez86/Derek DrescherInstagram - https://www.instagram.com/derekdrescher/00:00 Geo attempts to prank Derek01:02 intro01:45 Jareds breakup story02:35 Geo ruined Dereks day by not scheduling right03:20 DR trip04:20 bussy05:40 hot cousins07:25 Facebook dating08:20 Dereks wedding crashing plan09:55 getting out of dry spell10:35 Jay Z11:40 50 Cent's Diddy doc12:30 Michael Jackson beat up Tupac15:30 Tracee Ellis Ross17:29 Geos spotify wrapped18:10 inappropriate song 19:35 Dereks spotiofy wrapped20:15 AI music22:50 dereks hairline23:30 New York Knicks Jalen Brunson, Karl Anthony Towns24:40 greatest thief of all time Anthony Rendon of the Los Angeles Angels25:40 MLB/NBA minimum contracts27:40 casa de alofoke28:40 El Helicoptero29:30 Graciebon31:00 helping BBLs wipe after pooping32:00 Drake is a sicko33:15 Drakes OVO Childrens Play Palace34:10 spanglish lesson35:20 old man Drescher36:10 mens wedding fashion/Sergio Tacchini38:50 velour suits39:50 gangster cardigans40:40 Derek Relapsing in DR42:00 cat daddy Talent44:00 Ray J45:15 underground youtube adult content46:15 Derek and Talent catch up46:40 rap battling51:30 chick fight alofoke55:30 Latin populations + BBLs58:20 latin americans aren't narcs59:40 drug binge house reality show1:00:50 plugsOn The Gate! A podcast hosted by two jailbird/recovering drug addicts and active comedians Geo Perez and Derek Drescher, who talk each week about their times in jail, what they learned, what you should know, and how they are improving their life or slipping into recidivism each day!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Bonjour et bienvenue dans la revue de presse hebdo et audio du secteur retail / e-commerce en France proposée par Les Digital Doers en partenariat avec le One to One Retail Ecommerce de Monaco.

www.linktr.ee/truthstreamhttps://rumble.com/user/QNewsPatriotLife Wave link https://liveyounger.com/truthstream

  THE SHOW NOTES   Am I a ghost? Intro Re-learning songs Damian Handzy's Facts That'll Fuck Y'up      - Technically… Ask George      - French Press? from Ken W.  Religious Moron of the Week      - Unnamed Military Commander The History Chunk      - Dec. 10th Arnold's Character's Names Tell Me Something Good      - London's surprising numbers The Christmas Sweaters Dec. 18th Show Close .........................   UPCOMING SCHEDULE   Touchstone Theater Christmas City Follies XXVI RUNS DECEMBER 4-21, 2025 Thursdays - Saturdays @ 8 pm,  Sundays @ 2 pmWith additional shows on Saturday, December 13 & 20 @ 2 pm,  and Wednesday, December 17 @ 8 pm Alex Radus & George Hrab present: The Christmas Sweaters Holiday Extravaganza* (*now with 12% more ‘vaganza!) Thursday, December 18th at 7:30 pm The Icehouse .Geo & SGU: Extravaganza & Private Show Seattle, Washington Saturday, Jan. 10, 2026 TICKETS George Hrab solo acoustic Saturday, Jan. 17, 2026 / 8 pm-10 pm The Red Stag, Bethlehem, PA George Hrab's Occasional Songs for the Periodic Table 118 Elements • 118 Songs • 90 Minutes Saturday, March 7th, 2026 The Icehouse Bethlehem, PA Geo & SGU: Extravaganza & Private Show Madison, Wisconsin Saturday, May 16, 2026 TICKETS CSICON Center for Inquiry 50th Anniversary Conference Geo & SGU: Extravaganza & Live PodcastAwards Dinner & Variety Show Buffalo, New York June 11-14th 2026 csiconference.org  Geo & SGU: Not-A-Con Sydney / NZ Skeptics Conference July 2026 Australian & New Zealand Episode 1000 of The Geologic Podcast Saturday, January 9, 2027 The Icehouse Bethlehem, PA .........................   SUBSCRIPTION INTERFACE   You can now find our subscription page at GeorgeHrab.com at this link. Many thanks to the sage Evo Terra for his assistance. .........................   Get George's Music Here  https://georgehrab.hearnow.com https://georgehrab.bandcamp.com ................................... SUBSCRIBE! You can sign up at GeorgeHrab.com and become a Geologist or a Geographer. As always, thank you so much for your support! You make the ship go. ................................... Sign up for the mailing list: Write to Geo! Check out Geo's wiki page, thanks to Tim Farley. Have a comment on the show, a Religious Moron tip, or a question for Ask George? Drop George a line and write to Geo's Mom, too!

Most people talk about space power like it's a solved problem. Big arrays, rigid panels, high-efficiency silicon; the same architecture we've been flying for decades.  But the more you look at where national security and commercial space are headed, the clearer it becomes: our power systems weren't designed for the missions we're trying to execute today. Space is no longer a passive environment. It's dynamic, congested, competitive, and increasingly contested. If you're operating a satellite that needs to reposition, evade, maneuver, or maintain persistent awareness over the oceans, every kilogram of mass and every square inch of surface area starts to matter. Traditional solar arrays generate plenty of power, but they come with a hidden cost: fragility, deployment complexity, and a form factor that locks spacecraft into decisions they can't easily undo. Thin-film solar panels change that. When you can generate meaningful power without rigid wings. When your power source can be wrapped around a body, integrated into a surface, or rolled out without fear of shattering, Maneuverability becomes an asset instead of a liability.  High-radiation orbits are more viable, high-voltage architectures make sense, and persistent maritime sensing becomes more realistic. And the same characteristics that matter in orbit start unlocking terrestrial defense applications as well. What are some of the new opportunities arising for thin-film solar? How are they able to ability to fulfill smaller, specialized, high-value orders quickly? In this episode, I sit down with the CEO of Ascent Solar, Paul Warley. We talk about how thin-film is reshaping what's possible in orbit, why defense customers are paying attention, and how a microcap manufacturer found itself aligned with some of the biggest trends in national security and space power.   You'll also learn; Why maneuverability is becoming the real strategic advantage in orbit How thin-film's flexibility and high-voltage capability unlock new spacecraft architectures Why reaching 12–13% efficiency is a tipping point that suddenly makes thin-film viable for LEO, MEO, and even high-radiation GEO missions. How defense customers are rethinking power as mission profiles shift Why thin-film's resilience in high-radiation and atomic oxygen environments gives it advantages that silicon can't match. What the increasing launch cadence means for power requirements, mass budgets, and the economics of spacecraft design. How decades of sunk R&D and process knowledge create a moat that would be difficult and expensive for new entrants to replicate. Where Paul sees thin-film fitting into the future of both defense and space operations, from niche platforms to major programs. About the Guest Paul Warley is the President and CEO of Ascent Solar, a small microcap company in Colorado. Ascent's thin-film is the solar power solution for scenarios where traditional rigid panels won't work. Ascent brings together 20+ years of R&D, 17 years of manufacturing experience, numerous awards, and a comprehensive IP and patent portfolio to cement its leadership in the photovoltaics market. To learn more, visit https://ascentsolar.com/.  About Your Host Craig Picken is an Executive Recruiter, writer, speaker, and ICF Trained Executive Coach. He is focused on recruiting senior-level leadership, sales, and operations executives in the aviation and aerospace industry. His clients include premier OEMs, aircraft operators, leasing/financial organizations, and Maintenance/Repair/Overhaul (MRO) providers, and since 2008, he has personally concluded more than 400 executive-level searches in a variety of disciplines. Craig is the ONLY industry executive recruiter who has professionally flown airplanes, sold airplanes, and successfully run a P&L in the aviation industry. His professional career started with a passion for airplanes. After eight years' experience as a decorated Naval Flight Officer – with more than 100 combat missions, 2,000 hours of flight time, and 325 aircraft carrier landings – Craig sought challenges in business aviation, where he spent more than 7 years in sales with both Gulfstream Aircraft and Bombardier Business Aircraft. Craig is also a sought-after industry speaker who has presented at Corporate Jet Investor, International Aviation Women's Association, and SOCAL Aviation Association.  Subscribe, Rate & Review Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm, so our show reaches more people. Thank you!   

In this episode of the Sleeping Barber Podcast, Marc and Vassilis reflect on their conversation with Ty Heath. Together, they discuss the complexities of B2B marketing, emphasizing the importance of understanding customer relationships across various departments. They also dive into the significance of physical availability in B2B marketing strategies, the need for a holistic view of the customer journey, and the challenges of measuring ROI. The conversation also touches on the necessity of simplifying the buyer experience and the evolving landscape of marketing channels.Enjoy the show!TakeawaysSales and marketing must work together for a holistic view.Physical availability is crucial for B2B success.Understanding customer relationships is key to effective marketing.The power of three dimensions: presence, prominence, and portfolio.Channel strategies should focus on de-duplicated reach.GEO is becoming increasingly important in marketing.The traditional ROI formula is flawed and needs reevaluation.B2B marketing is becoming more creative and opportunistic.Simplifying the buyer's journey is essential for success.Navigating the complexities of product offerings is a challenge. Chapters00:00 - Introduction02:53 - Understanding Customer Relationships Across Departments05:50 - The Importance of Physical Availability in B2B Marketing08:57 - Reframing Marketing Strategies: The Power of Three12:00 - Navigating Channel Strategies and Frequency in Marketing14:56 - The Role of GEO in Modern Marketing17:58 - Challenges in Measuring ROI and Simplifying Buyer Experience

Most marketers track their AI visibility… but have no idea what to do next.This episode shows the exact GEO strategy to actually increase your mentions in ChatGPT and Perplexity.In this episode, we show you exactly how to implement GEO (Generative Engine Optimization) the strategy brands are using to increase their mentions inside LLM answers.You'll learn:Why most AI rank trackers are inaccurate and how we rebuilt Tracker to scrape real results (not API hallucinations)How to turn visibility data into action — what content to publish, what topics to prioritize, and where your gaps really areThe GEO Pyramid and why 90% of marketers focus on the wrong tacticsHow to find the exact pages LLMs are citing — and how to influence them with targeted content and outreachWhy you MUST choose bottom-of-funnel topics if you want actual pipeline from AIA step-by-step walkthrough of improving visibility for a real company using owned content + targeted citation outreachIf you want a clear, repeatable strategy for ranking in ChatGPT, Perplexity, and Google AI Overviews, this episode breaks it down.

The ground beneath the digital marketing industry is shifting. For decades, the mantra was simple: optimize for traffic, measure clicks, and track conversions. But with the rise of Generative AI, Large Language Models (LLMs), and Answer Engines, that rulebook is obsolete. In this powerful episode, I sit down with Joe Doveton to discuss the urgent reality facing every brand that relies on web traffic.We dive into the phenomenon Joe calls the "Crocodile Mouth", the unsettling visual trend where brands maintain high search impressions but see clicks vanish, a direct result of zero-click searches. With the proliferation of platforms like TikTok, Reddit, and various generative engines, we discuss why the Google monopoly on the customer journey is over, and how users can now move from the awareness stage to purchasing a product without ever visiting a Google property. This episode is a wake-up call for marketers still clinging to outdated KPIs.Joe introduces the new alphabet soup of optimization, GEO (Generative Engine Optimization), AEO (Answer Engine Optimization), and LLMO (Large Language Model Optimization). Crucially, we explore what this means for your analytics. If traffic and conversion rate are "lousy metrics", what should you measure? Joe reveals emerging metrics like Visibility within LLMs and competitive positioning. Most importantly, we agree that this "Wild West" era is finally killing all the outdated SEO hacks, forcing brands back to the core long-term strategy: writing useful content and focusing on the customer experience.About the GuestJoe Doveton is an experienced digital strategist, consultant, and speaker focused on the intersection of AI, search, and customer experience. With a background that includes working in advertising and a deep understanding of Conversion Rate Optimization (CRO), Joe is now pioneering tools and strategies for the Generative Engine Optimization (GEO) space. He is the founder of GEO Jet Pack, a platform designed to extract and visualize entities from content to help brands gain visibility in LLM responses - a critical new metric for the AI era.What You'll LearnThe difference between traditional SEO and the new acronyms: GEO, AEO, and LLMO.What the "Crocodile Mouth" is and why it confirms the end of the reliance on clicks.Why the old marketing KPIs, specifically web traffic and conversion rate—are now "lousy metrics" for measuring success.The new metrics emerging for the middle of the funnel, such as Visibility within LLMs and competitive position within prompt responses.Why the entire AI shift proves that long-term SEO success is still about being useful, interesting, and trustworthy (EEAT).Why the current AI era is killing all the old SEO hacks and discouraging tactics like content farming.How brands like Google are undermining their own profitable ad business by integrating AI Overviews.The vision of the Semantic Web and why the current structure of websites is inherently ill-suited for machine consumption.Guest Contact:Joe Doveton's websiteJoe Doveton on LinkedIn---If you enjoyed the episode, please share it with a friend!

Which Podcast Platform is Best? Podcast Hosting Platforms Vs Podcast Streaming Directories: Research Explained with Favour Obasi-Ike | Sign up for exclusive SEO insights.This podcast episode provides a comprehensive discussion on starting and growing a podcast, focusing heavily on the selection of the best podcasting platform. A key distinction is made between podcast hosting platforms (like Spotify for Creators, formerly Anchor.fm) and podcast listening platforms (such as Apple Podcasts, Spotify, and Amazon), emphasizing that a host distributes content via an RSS feed to multiple directories.Our conversation underscores that podcasting should be conversation-first, not monetization-first, and advises beginners to start for free to minimize initial costs. Practical advice is offered on SEO for podcasts, including the importance of consistent episode releases, with statistics showing that many podcasters quit early, and also highlights the benefit of choosing an IAB-compliant host for future monetization opportunities through advertising networks.--------------------------------------------------------------------------------Next Steps for Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? 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Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠--------------------------------------------------------------------------------4 Surprising Podcasting Truths That Will Save You Time and MoneyThe appeal of starting a podcast has never been stronger. With just a microphone and an idea, it seems you can reach a global audience, build a community, and create a thriving brand. This allure draws thousands of aspiring creators to the medium, all asking the same questions: "How do I start? Which platform is best? How do I make money?"But the common wisdom surrounding podcasting is often a minefield of misleading advice and expensive pitfalls. The path to a successful, sustainable show is paved with counter-intuitive truths that most creators learn the hard way. The reality is that podcasting is less about instant fame and fortune and more about a long-term commitment to a very specific craft.This article will save you time, money, and frustration. We've distilled the most surprising and impactful lessons learned from podcasting experts into four foundational takeaways. Understanding these truths from day one will give you a realistic roadmap and a significant advantage over the thousands who quit before they ever find their voice.1. It's a Conversation, Not a Cash MachineThe most common mistake new podcasters make is focusing on monetization from day one. They get caught up in finding ad sponsors and driving transactions before they've even built an audience. The primary purpose of a podcast, especially in its early stages, must be conversation. When you have a conversation with someone, you don't expect a monetary transaction afterward; you expect an exchange of value.In podcasting, that value is trust, thought leadership, and a genuine relationship with your listeners—all earned over time. Trying to monetize too early feels transactional and inauthentic, pushing potential listeners away before they have a chance to connect. As one expert puts it, the focus must be on the relationship first."if you start a podcast to run ads or to monetize, you you're actually better off starting a business than starting a podcast to monetize."This "conversation first" approach is far more sustainable. It allows you to build a loyal community that values your perspective. Monetization can and will come later, but only after trust has been firmly established. That trust is ultimately a more valuable asset than any early ad revenue.2. Your First Episodes Will Suck (So Don't Buy That $400 Mic)Many aspiring podcasters fall hook, line, and sinker for spending hundreds or even thousands of dollars on expensive equipment before they've produced a single minute of content. This is a costly mistake. I've seen seasoned creators get their best gear for dirt cheap simply by buying it from new podcasters who quit. They'll see someone selling a barely-used $400 SM7B mic for a fraction of the price because the owner never got past a few episodes.Your initial focus shouldn't be on perfect production quality but on practice. The average podcaster quits after just eight episodes. Why? Because that marks about two months of the relentless "record, edit, publish, distribute" cycle. It's the point where initial excitement fades and the reality of the grind sets in. A large upfront investment becomes a huge financial risk when the odds of sticking with it are so low."Good practice cuz your episodes in the beginning suck. It's it's just the way that it is. You know you learn the the quality of your voice. You start learning techniques."So here is the best advice you will get. Start today. Open the voice memo app on your phone, find a quiet place, and record. The goal isn't perfection; it's practice. Once you have a consistent workflow and are confident in your content, then you can consider upgrading your gear.3. A "Published" Podcast That Isn't Distributed Is Just a DraftThis is one of the most critical and misunderstood aspects of podcasting. New creators often believe that once they upload an episode to their podcast hosting platform, their job is done. This is wrong. A hosting platform is simply the "floppy disc" or "external hard drive" where your audio files are stored. It does not automatically put your show in front of listeners.To be heard, your podcast must be on listening platforms like Apple Podcasts, Spotify, Pandora, and iHeartRadio. The key to this is your RSS feed. Think of it like a website's sitemap; it's the link that allows all the different directories to find and display your content. Submitting this feed to every possible listening platform is a non-negotiable step that many beginners miss.I see this scenario play out every day. Person A publishes 10 episodes but only makes them available on their hosting site. Person B publishes the same 10 episodes but distributes their RSS feed to 20 different listening platforms. Person B has a dramatically higher probability of being discovered because they are accessible where listeners actually are. Experts tell stories of being discovered on niche platforms by international listeners—a listener from the UK finding a show on Castbox while helping a client in Spain. That serendipity only happens with wide distribution."if you don't have a podcast that is accessible then you don't really have a podcast you have I don't know what to call it but it's I would call it a draft because it's not something that is accessible"4. The Sobering Reality: The 2-Year, 100-Episode GauntletPodcasting is not a get-rich-quick scheme; it is a marathon. The statistics on podcasting longevity from Pod Match are stark and should be a reality check for anyone looking for immediate results.On average, it takes 2 years and 100 released episodes for a podcaster to begin seeing real, tangible results, whether that's meaningful audience growth, genuine community engagement, or sustainable monetization opportunities. The commitment required to reach that point is immense, and the attrition rate is staggering. Consider this statistical funnel:• The chance of a new podcast reaching just eight episodes is 45%.• The chance of hitting 50 episodes drops to 12.6%.• The milestone of 100 episodes is achieved by a mere 6% of podcasters.What this data tells us is that success in podcasting is a game of consistency and long-term commitment. It's about showing up week after week, building your catalog, and earning listener trust one episode at a time. The real value you're building over those first 100 episodes is not currency, but trust—an asset that is far more durable and powerful in the long run.Are You Ready to Play the Long Game?Successful podcasting defies the conventional wisdom of quick wins and easy money. The path is paved with a different set of priorities: prioritize genuine conversation over premature monetization, start lean and focus on practice before buying expensive gear, ensure your show is widely distributed, and most importantly, commit to the long and consistent work required to build trust.These truths aren't meant to discourage you, but to empower you with a realistic framework for success. By understanding the real challenges from the outset, you can avoid the common pitfalls that cause so many others to give up. This isn't just about business strategy; it's about legacy. As one creator reflected, "I know one day, God willing, my grandkids, my kids will be able to listen to my voice."Knowing that the real prize is trust built over time—a legacy you can leave behind—what conversation are you willing to commit to for the next 100 episodes?See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ian sits down with Shafqat Islam, President, Optimizely. They dive into AI, GEO, and the future role of websites. They also talk about how experimentation and creativity give companies the competitive edge in the current marketing landscape.Key Takeaways:Your content needs to provide scarcity value to stand out. People and LLMs want original ideas.Most CMOs are not experimenting enough, and are not being creative enough. Experimentation is key.Many SEO tactics will work for GEO, and the harsh truth is that a lot of SEO content did not move the needle anyway.Quote: “ Everyone should be testing. Testing allows you to be more creative.Take bigger bets, be bolder. If your bet is huge, and the return and the result is huge, it's totally disproportionate, upside uncapped. Frankly, most marketers are afraid.”Episode Timestamps: 01:56 The Role of Product and Marketing03:09 Origins and Evolution of Opal10:51 Creativity in Marketing and Software13:44 The Importance of Experimentation19:40 Storytelling and Risk-Taking in Marketing23:21 The Rise of AI and Podcasting28:03 Generative Engine Optimization (GEO)29:31 Websites' New Dual Role32:34 The Studio Head Approach to Marketing38:12 The Impact of AI on Creativity40:09 The Future of Search and MarketingSponsor:Pipeline Visionaries is brought to you by Qualified.com. Qualified helps you turn your website into a pipeline generation machine with PipelineAI. Engage and convert your most valuable website visitors with live chat, chatbots, meeting scheduling, intent data, and Piper, your AI SDR. Visit Qualified.com to learn more.Links:Connect with Ian on LinkedInConnect with Shaf on LinkedInLearn more about OptimizelyLearn more about  Caspian Studios Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Gina Rubel and Jennifer Simpson Carr break down PR Daily's top five trends for 2026 and translate them into practical implications for the legal industry. They explore how narrative intelligence, GEO, AI monitoring, video, and data governance intersect with crisis preparedness, business development, talent recruitment, and long-term reputation management.

Déjà, on peut se poser une autre question, est-ce qu'elle a été construite comme ça. Tourné en partie à Pise en juin 2025. Adhérez à cette chaîne pour obtenir des avantages : https://www.youtube.com/channel/UCN4TCCaX-gqBNkrUqXdgGRA/join Pour soutenir la chaîne, au choix: 1. Cliquez sur le bouton « Adhérer » sous la vidéo. 2. Patreon: https://www.patreon.com/hndl Musique issue du site : epidemicsound.com Images provenant de https://www.storyblocks.com Abonnez-vous à la chaine: https://www.youtube.com/c/LHistoirenousledira Les vidéos sont utilisées à des fins éducatives selon l'article 107 du Copyright Act de 1976 sur le Fair-Use. Sources et pour aller plus loin: Tour Penchée de Pise : Histoire Complète, Construction, Restaurations, ANDREA SEMONELLA https://tourdepise.eu/tour-de-pise-historie/ Pourquoi la tour de Pise est-elle penchée ? Les secrets d'un monument emblématique d'Italie, Par Emeline Férard, Journaliste web pour GEO.fr, Publié le 10 mai 2022 https://www.geo.fr/histoire/pourquoi-la-tour-de-pise-est-elle-penchee-les-secrets-dun-monument-emblematique-ditalie-209788 Tour de Pise https://fr.wikipedia.org/wiki/Tour_de_Pise Autres références disponibles sur demande. #histoire #documentaire #pise #tourdepise #italia #italy

Peter widmet sich wieder euren Zuschriften. Diesmal geht es unter anderem um den Einsatz von KI zur Analyse von Tierarten, um größere ökologische Probleme als Weihnachtsbäume, und darum, wie „Baumsprache“ funktioniert.+++Alle Rabattcodes und Infos zu unseren Werbepartnern findet ihr hier: https://linktr.ee/peterundderwald+++Habt ihr Fragen oder Anmerkungen zu den Themen? Schreibt uns gerne eine E-Mail an podcast@wohllebens-waldakademie.de+++Wenn ihr mehr über den Wald und seine Wunder erfahren wollt, findet ihr in Wohllebens Waldakademie spannende Veranstaltungen & Fortbildungen: www.wohllebens-waldakademie.de +++Unsere allgemeinen Datenschutzrichtlinien finden Sie unter https://datenschutz.ad-alliance.de/podcast.html+++ Wir verarbeiten im Zusammenhang mit dem Angebot unserer Podcasts Daten. Wenn Sie der automatischen Übermittlung der Daten widersprechen wollen, klicken Sie hier: https://datenschutz.ad-alliance.de/podcast.htmlUnsere allgemeinen Datenschutzrichtlinien finden Sie unter https://art19.com/privacy. Die Datenschutzrichtlinien für Kalifornien sind unter https://art19.com/privacy#do-not-sell-my-info abrufbar. +++ Alle Rabattcodes und Infos zu unseren Werbepartnern findet ihr hier: https://linktr.ee/peterundderwald +++ Habt ihr Fragen oder Anmerkungen zu den Themen? Schreibt uns gerne eine E-Mail an podcast@wohllebens-waldakademie.de +++ Wenn ihr mehr über den Wald und seine Wunder erfahren wollt, findet ihr in Wohllebens Waldakademie spannende Veranstaltungen & Fortbildungen: www.wohllebens-waldakademie.de +++ Unsere allgemeinen Datenschutzrichtlinien finden Sie unter https://datenschutz.ad-alliance.de/podcast.html +++ Wir verarbeiten im Zusammenhang mit dem Angebot unserer Podcasts Daten. Wenn Sie der automatischen Übermittlung der Daten widersprechen wollen, klicken Sie hier: https://datenschutz.ad-alliance.de/podcast.html

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Tara dives deep into a shocking moment in U.S. history

In this episode of The Ross Simmonds Show, Ross dives deep into one of the most fundamental marketing shifts of our time — the emergence of Generative Engine Optimization (GEO). As AI-powered discovery tools like ChatGPT, Perplexity, Google AI Overviews, Reddit Answers, TikTok Search, and more evolve, traditional SEO strategies are no longer enough. Ross unpacks how marketers need to rethink content creation, distribution, and visibility across platforms, focusing not just on ranking, but on being cited, trusted, and remembered. Whether you're an SEO pro, a content marketer, or someone navigating the changing digital landscape, this episode offers a powerful perspective on where discovery is heading and how you can position your brand for success. Key Takeaways and Insights: 1. The Shift from Traditional SEO to GEO - The discovery journey is changing — not all search begins (or ends) on Google. - GEO (Generative Engine Optimization) is not just about keywords and backlinks, but about engaging with AI-powered platforms like ChatGPT, Claude, Perplexity, You.com, Reddit, TikTok, YouTube, and more. - Terminology wars (AISEO, AEO, GEO) are less important than understanding the strategic implications of the shift. 2. Where AI Discovery is Happening - AI overviews and LLMs (large language models) pull data from varied sources, not just webpages — Reddit, YouTube, TikTok, and UGC are key. - Clicking is becoming less important as AI agents deliver answers before users even leave the platform. 3. YouTube's Role in GEO - YouTube isn't just social media — it's the second-biggest search engine and a major citation source for LLMs. - Talking head videos, product comparisons, and keyword-aligned titles matter more than ever. - A poor YouTube strategy (short, shallow clips) means your audience never finds you. 4. Listicles, PR, and Affiliate Strategy in the AI Age - AI often weighs citations based on list ranking — being #8 consistently limits visibility. - Your affiliate and digital PR strategies must now consider how high you appear on listicles that AI sources from. - Move beyond backlinks to placements, citations, and brand mentions across high-impact domains. 5. Tailoring Content for Audience-Specific Queries - LLMs recognize nuances: “best for beginners” vs. “best for enterprise” matters. - Brands should create multiple landing pages tailored to different personas (as long as it's high quality and not duplicated). 6. The Difference Between SEO and GEO - GEO includes SEO, but it's broader — it encompasses TikTok search, Instagram Reels, Reddit, and any platform with discovery. - GEO is about visibility in AI-powered interfaces, not just search rankings. 7. The Predictive Future of Discovery - Personalized AI results are here: Google's AI Overviews may use Gmail, Calendar, Chrome history to shape responses. - The future consumer journey might completely bypass websites and search engines. Resources & Tools:

  THE SHOW NOTES   The Saga of the Risotto Intro Writing for the Follies Interesting Fauna       - Megachile Lucifer Bee Christmas Trees Ask George      - Tipping? from Jeff in IL The Christmas Sweaters      - John The Christmas Hero Tell Me Something Good      - Superman No.1 Bandcamp Friday “geoxmas” save 20%! The Christmas Sweaters Show Dec.18th Christmas City Follies  Dec. 4th thru 21st Show Close .........................   MENTIONED IN THE SHOW   Touchstone Theater Christmas City Follies XXVI RUNS DECEMBER 4-21, 2025 Thursdays - Saturdays @ 8 pm,  Sundays @ 2 pmWith additional shows on Saturday, December 13 & 20 @ 2 pm,  and Wednesday, December 17 @ 8 pm   Alex Radus & George Hrab present: The Christmas Sweaters Holiday Extravaganza* (*now with 12% more ‘vaganza!) Thursday, December 18th at 7:30 pm The Icehouse Bandcamp Friday Use “geoxmas” for 20% off!   .........................   UPCOMING SCHEDULE   Geo & SGU: Extravaganza & Private Show Seattle, Washington Saturday, Jan. 10, 2026 TICKETS George Hrab solo acoustic Saturday, Jan. 17, 2026 / 8 pm-10 pm The Red Stag, Bethlehem, PA George Hrab's Occasional Songs for the Periodic Table 118 Elements • 118 Songs • 90 Minutes Saturday, March 7th, 2026 The Icehouse Bethlehem, PA Geo & SGU: Extravaganza & Private Show Madison, Wisconsin Saturday, May 16, 2026 TICKETS CSICON Center for Inquiry 50th Anniversary Conference Geo & SGU: Extravaganza & Live PodcastAwards Dinner & Variety Show Buffalo, New York June 11-14th 2026 csiconference.org  Geo & SGU: Not-A-Con Sydney / NZ Skeptics Conference July 2026 Australian & New Zealand Episode 1000 of The Geologic Podcast Saturday, January 9, 2027 The Icehouse Bethlehem, PA .........................   SUBSCRIPTION INTERFACE   You can now find our subscription page at GeorgeHrab.com at this link. Many thanks to the sage Evo Terra for his assistance. .........................   Get George's Music Here  https://georgehrab.hearnow.com https://georgehrab.bandcamp.com ................................... SUBSCRIBE! You can sign up at GeorgeHrab.com and become a Geologist or a Geographer. As always, thank you so much for your support! You make the ship go. ................................... Sign up for the mailing list: Write to Geo! Check out Geo's wiki page, thanks to Tim Farley. Have a comment on the show, a Religious Moron tip, or a question for Ask George? Drop George a line and write to Geo's Mom, too!

Jen and Frank chat about their first visit to GEO-82 in Walt Disney World's EPCOT! ***

We're joined by the hilarious Aaron Putnam and Priya Blunts to break down some of the wildest stories—including a dive into addiction, stealing pills from family, ex-con dates, and the time Priya got hopelessly lost on Bourbon Street without a phone! Plus, we discuss Dominican racism, male comics asking for "favors," and the weird nostalgia of drug tastes.ON THE GATE! ENJOY!Original air date: 12.1.25Join the live chat Wednesday nights at 11pm EST. Uncensored versions of the show streamed Monday and Thursday at 2pm EST on GaSDigital.com. Signup with code OTG for the archive of the show and others like Legion of Skanks, In Godfrey We Trust, and Story Warz. FOLLOWGeo PerezInstagram - https://www.instagram.com/geoperez86/Derek DrescherInstagram - https://www.instagram.com/derekdrescher/On The Gate! A podcast hosted by two jailbird/recovering drug addicts and active comedians Geo Perez and Derek Drescher, who talk each week about their times in jail, what they learned, what you should know, and how they are improving their life or slipping into recidivism each day!00:35 Geo going crazy at Skankfest02:30 Introducing Aaron Putnam and Priya Blunts02:45 Skankfest Naked Roasts05:30 Exhibitionism 08:00 male comics asking female comics for favors10:40 Priyas ex-con date12:15 getting moved to different prisons14:00 russians15:20 Dominican racsim16:45 Derek and Geo's 2 Hand Show18:00 bachelorette parties19:20 Dereks RAP battle 23:10 Aaron's addiction problem24:05 calling BS on people's drug stories25:30 avoiding dope sickness stories26:30 food and drugs27:50 people who don't like drugs28:45 stealing pills from family members30:00 fake pills31:05 union guys32:05 Geo's mosh pit experience 33:15 coke vs pills35:05 nostalgic for drug tastes35:50 realizing you are an addict37:30 lower east side junkies38:38 Skankfest is a loving environment41:00 Priyas lost on Bourbon Street, no phone42:45 Geo and Myles Toe wandering into dangerous NOLA44:30 strip clubs46:10 Mullen and Rochefort episode47:05 Dave Temple48:00 Chicago49:25 plugs50:15 holiday season51:50 Akaash56:50 Prostates and wienersSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

随着 ChatGPT、DeepSeek 等 AI 助手成为新的流量入口，我们的购物、搜索与决策方式正在被快速改写：ChatGPT 周活跃突破 8 亿，每日处理 10 亿+查询；近 50% 的消费者已经习惯用 AI 做购物前调研；40% 的购买决策受到 AI 推荐影响。流量入口的变迁意味着营销逻辑的重构：当 SEO（Search Engine Optimization，搜索引擎优化）逐渐演变为 GEO（Generative Engine Optimization，生成式引擎优化），如何让产品被 AI 看见，被推荐和被信任。当 AI 搜索替代传统搜索引擎，商家的增长逻辑将如何重写？ 本期我们邀请到 Deepblumen 联合创始人 Joy，一起从 AI 营销一线观察中国与海外 AI 商业生态的差异，拆解 GEO 的底层逻辑、聊聊未来电商的商业闭环如何在 AI Agents 中重建。 本期人物 Joy，Deeplumen 联合创始人 Yaxian，「科技早知道」主播 主要话题 [03:08] Deepblumen 做什么：AI 原生营销的第一原则 我们做的不是 AIGC，而是让品牌和用户在 AI 生态里更高效连接 - Deepblumen 的核心是 AI 搜索可见性（AI Visibility）。 - AI 搜索让品牌曝光从靠链接变成靠语义理解。 - 不只 Deepseek，小红书等也加入了 AI 搜索战场。 [08:07] SEO/SEM 的过去：为什么我们需要新的 GEO？ SEM 解决速度，SEO 解决长线资产，但 AI 时代它们都不够用了 - SEM：通过付费快速买量、测试人群；SEO：靠内容质量与网站权重换取免费流量。 - AI 时代用户不再点击十个链接，而是大模型总结答案。 - 品牌必须从「为搜索引擎」写转向 「为大模型写」。 [13:45] GEO 是什么？AI 时代的新 SEO GEO 的核心就是——当用户问问题时，让模型想到你。 - GEO = Generative Engine Optimization，让品牌被纳入模型回答，而不是网页结果列表。 - 大模型重视语义结构、真实数据、专家引用。 - 做好 SEO 依然是做 GEO 的前提 [28:00] OpenAI Shop Card：AI 正在重建电商闭环 用户未来不需要跳 10 个页面，一个答案和一个购买按钮就够了。 - ChatGPT 正把 「搜索 + 比价 + 决策 + 下单」整合到一条链。 - 对品牌意味着：电商入口会从平台迁移到 AI 助手。 - AI 电商比传统平台更「去中间化」。 [33:01] 为什么 Deepblumen 要出海？中美 AI 搜索生态有何不一样？ 海外生态更开放，工具链更完整，资本更看好这一赛道。 - OpenAI 商业化节奏快，可接入生态更丰富。 - 像 Profound 这样的第三方监测工具成熟。 - 海外 Saas 与服务体系更配合品牌自建增长体系。 - 中国生态偏向自闭环（抖音、阿里），路径不同。 [51:53] GEO 会不会误导用户？品牌能操纵 AI 搜索吗？ 我们不做虚假信息，AI 搜索也无法容纳虚假——因为语义理解会暴露它。 - GEO 不能制造虚假内容，否则无法通过模型语义筛选。 - 大模型相比 SEO 时代更能识别「垃圾内容」。 - 品牌要求的第一原则是信息必须准确。 - AI 搜索推荐机制依然基于真实需求与内容质量。 [1:00:29] 最终趋势：AI Agent 才是电商终局 未来不是你下单，而是你的 AI Agent 替你下单。 - AI Agent 将读取需求 → 比价 → 决策 → 直接购买。 - 品牌内容必须结构化，以便 Agent 能抓取、比对、调用。 - GEO 是 Agent 时代的基础建设。 - 现在准备，决定品牌能否在未来被自动选中。

296 / Do you want to leverage your author website, use AI tools efficiently, and prune your tasks strategically so you can sell more books and focus your creative energy where it counts? Thomas Umstattd Jr. shares insights on optimizing your book pages, using AI wisely, and making tough choices to thrive in a crowded publishing world.Why your book page matters for both readers and AI discoveryTips to optimize book pages for GEO (generative engine optimization)Innovative uses of AI tools for marketing and productivityStrategies for pruning projects and focusing your effortsEvolving business model for nonfiction and why community matters now more than ever