Podcasts about Geo

SEO rankings may soon become invisible metrics behind AI-driven recommendations. Jason Lax, senior SEO and AI expert at SAP with nearly two decades in search, is leading the enterprise shift from traditional SEO into AEO and GEO. He reframes success around recommendation and recognition—being cited as the answer validator rather than just the click-through destination. The discussion centers on redefining ranking as a proxy signal, treating citations as trust recommendations, and building measurement frameworks that track recognition within AI-generated answers rather than page position alone.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Only 34% of AI model citations align with brand-recommended positioning today. Jason Lax, senior SEO and AI expert at SAP, brings nearly two decades of search experience now focused on evolving enterprise strategy for AEO and GEO. He outlines a framework for prompting AI models directly to surface why they aren't recommending your brand, then converting those gaps into cross-functional tactics spanning product, pricing, and promotion. The discussion moves beyond ranking-driven SEO toward using AI model feedback as a diagnostic layer for pricing and product positioning challenges.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

  THE SHOW NOTES   Fires Intro 1000th Episode Interesting Fauna      - Red-lipped batfish,         Ogcocephalus darwini Damian Handzy's Facts That'll Fuck Y'up      - Smallest Thing to Biggest Thing Religious Moron of the Week      - Sarah Lucas The History Chunk      - September 16th Tell Me Something Good      - Bale's Brethren Bailout Show Close .........................   MENTIONED IN THE SHOW   Red-lipped batfish Tickets to the Really Big Show GEOLOG1K .........................   UPCOMING SCHEDULE   Episode 1000 of The Geologic Podcast Saturday, January 9, 2027 The Icehouse, Bethlehem, PA .........................   SUBSCRIPTION INTERFACE   You can now find our subscription page at GeorgeHrab.com at this link. Many thanks to the sage Evo Terra for his assistance. .........................   Get George's Music Here  https://georgehrab.hearnow.com https://georgehrab.bandcamp.com ................................... SUBSCRIBE! You can sign up at GeorgeHrab.com and become a Geologist or a Geographer. As always, thank you so much for your support! You make the ship go. ................................... Sign up for the mailing list: Write to Geo! Check out Geo's wiki page, thanks to Tim Farley. Have a comment on the show, a Religious Moron tip, or a question for Ask George? Drop George a line and write to Geo's Mom, too!

Jen and Frank share their recent Disney trip experience in Epcot from Garden Grill to Geo-82 and everything in between! *** Learn more about our Dillo's Discord Universe here: https://www.patreon.com/posts/dillos-discord-150502505 ***

Sessions and visits mislead teams as AI absorbs informational search intent. Jason Lax, senior SEO and AI expert at SAP with nearly two decades of search experience now leading AEO and GEO strategy, breaks down why declining traffic volume can mask rising engagement quality. He details how to layer conversion data and engagement dimensions alongside session counts to distinguish true visibility loss from a healthier, higher-intent traffic mix, and outlines the metric framework enterprise teams need as AI reshapes the top of the funnel.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

„Die Buche macht's nicht mehr“ – solche Meldungen sind nach diesem Sommer häufig zu hören. Doch kann man jetzt tatsächlich schon sagen, welche Baumarten den trockenen und heißen Sommer nicht überstanden haben? Peter schaut genauer hin und erklärt, warum gerade bei Buchen noch längst nicht das letzte Wort gesprochen ist, welche Rolle ihre erstaunliche Regenerationsfähigkeit spielt und warum der Blick auf einzelne Baumarten oft zu kurz greift. Denn neben Hitze und Trockenheit gibt es noch einen weiteren Faktor, der bei der Frage nach der Zukunft unserer Wälder eine entscheidende Rolle spielt. Wenn ihr mehr über den Wald und seine Wunder erfahren wollt, findet ihr in Wohllebens Waldakademie spannende Veranstaltungen & Fortbildungen: https://www.wohllebens-waldakademie.de +++ Das Video zum Podcast findet ihr auf YouTube: https://www.youtube.com/@PeterundderWaldPodcast +++ Habt ihr Fragen oder Anmerkungen zu den Themen? Schreibt uns gerne eine E-Mail an podcast@wohllebens-waldakademie.de +++ Wir sind ab sofort auch auf CampfireFM. Eine europäische Plattform, auf der wir uns gemeinsam austauschen können. Vollkomen kostenfrei und ab sofort könnt ihr dort gegen einen kleinen Betrag den Podcast auch werbefrei und mit einer monatlichen Exklsuiv-Folge hören. Schaut doch gerne mal vorbei: https://www.joincampfire.fm/api/download-app +++ Unsere allgemeinen Datenschutzrichtlinien findest du unter https://www.wohllebens-waldakademie.de/policies/privacy-policy +++ Wir verarbeiten im Zusammenhang mit dem Angebot unserer Podcasts Daten. Wenn Sie der automatischen Übermittlung der Daten widersprechen wollen, klicken Sie hier: https://datenschutz.ad-alliance.de/podcast.html

Marketers routinely misjudge which AI platforms their actual audience uses. Jason Lax, senior SEO and AI expert at SAP with nearly two decades in search now leading AEO and GEO strategy, argues platform prioritization should never be assumption-driven. He outlines a cross-platform measurement framework that tracks performance across every AI search surface rather than defaulting to personal usage patterns, paired with audience-segmented analysis that accounts for enterprise tool restrictions and generational usage splits to reveal true visibility gaps.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ajay Bulusu sold NextBillion.ai after a two-year process, and his verdict on cross-border M&A is blunt: 99% of attempts fail, and the founders who never sell are usually stopped by greed rather than by the market. He tells Jeremy Au why 2021 SaaS valuations stopped being fundable the moment ChatGPT arrived, why he picked a number before he started and walked the day he hit it, and why age not coming back mattered more than the last dollar. Then he explains why he started again immediately. After losing his father to a side effect of his cancer treatment, and his mother to a stage four diagnosis a colonoscopy would have caught, he spent eighteen months on his own money building what became 150, a precision health company that reads epigenetics, gut and blood to tell you how each of your organs is ageing. Ajay Bulusu is a technologist, entrepreneur, and founder building at the intersection of artificial intelligence, data, and human health. He is the Co-founder of 150, a next-generation human health and longevity company building an intelligence layer for health — bringing together diagnostics, biomarkers, wearable data, nutrition, and AI to help people predict, prevent, and optimize their health over a lifetime. Prior to 150, Ajay was the Founder and CEO of NextBillion.ai, a Singapore-based deep-tech company pioneering AI-powered mapping, spatial data, and routing infrastructure for global enterprises. The company was acquired by Velocitor Solutions in 2025. Earlier, Ajay was a founding leader of the Geo organization at Grab and held leadership roles at Google, Indeed, and American Express. Having built technology and companies across Asia, Europe, and North America, Ajay brings a global perspective to building ambitious, category-defining businesses and applying technology to some of the world's most complex problems. Ajay's LinkedIn: https://www.linkedin.com/in/ajaybulusu  150: https://150.fit  Watch, listen or read the full insight at https://www.bravesea.com/blog/ajay-bulusu-150-health  BRAVE is Southeast Asia's leading tech podcast, hosted by Jeremy Au. Honest conversations with the region's top founders, investors, and operators on building startups in Southeast Asia. New episodes every week. Subscribe so you never miss one. Listen & Subscribe YouTube (English), YouTube (Bahasa Indonesia), Spotify (English), Spotify (Bahasa Indonesia), Spotify (Chinese), Spotify (Vietnamese), Apple Podcasts Follow BRAVE LinkedIn, X (Twitter), Instagram, TikTok, WhatsApp Follow Jeremy Au LinkedIn, X / Twitter, Instagram, TikTok, Facebook, Threads, Twitch Resources Get transcripts, startup resources & community discussions at www.bravesea.com #PreventiveHealth #FounderExit #SoutheastAsia #Singapore #India #TechPodcast #PrecisionMedicine #HealthTech #Epigenetics #PreventiveCare #Longevity #Wearables #Supplements #StartupExit #MergersAndAcquisitions #SecondTimeFounder #Founders #SoutheastAsiaTech #Malaysia #Indonesia #Philippines #Vietnam #Entrepreneurship 00:00 Introduction 01:13 From Hyderabad to Google, Grab and NextBillion.ai 03:20 Deciding to sell: the SaaS peak and ChatGPT 04:42 Why 99% of M&A fails 06:44 Losing his father, and his mother's diagnosis 09:12 Why the company is called 150 10:45 Doctor 3.0 and the WhatsApp agent 12:39 Precision medicine, not longevity 16:59 Who buys preventive health, and does insurance pay 22:38 The real barrier is the mind, not the money 28:52 Five doctors per patient, and India's specialist gap 32:15 Supplements and the anti-anxiety band 38:48 Men, women, hormones and taboos 40:48 What being brave means

Le 9 septembre 2026, Visionary Marketing, avec le sujet du commerce agentique, a inauguré une nouvelle série de webinaires baptisée « Le numérique sans bullshit » avec le concours de Webikeo. Le principe est simple, prendre un sujet à la mode et le confronter aux chiffres plutôt qu’au discours marketing habituel. Pour ce premier épisode, je recevais Olivier Laborne, fondateur du cabinet Digital On Board et praticien du e-commerce depuis 1998. Passé par Leclerc, Intermarché puis Morgan, avant de lancer les premiers pilotes de Carrefour Drive, il a ensuite cofondé Storetail, la première société française de retail media, revendue à Criteo. Il conseille aujourd’hui des industriels et des retailers internationaux, dont l’australien Coles, et enseigne à l’IDRAC, à l’INSEEC et à NEOMA. Des machines qui achètent aux machines, la vérité sur le commerce agentique Voici donc mon résumé de ces échanges très riches. Vous le retrouverez dans le podcast du jour. Je mettrai également le fichier son du webinaire et la vidéo dans le billet afin de vous permettre de revoir ou réécouter cet événement. Un constat net mais à nuancer Selon Olivier, le constat de départ est que le commerce agentique, ces agents d’intelligence artificielle capables de rechercher, de comparer et parfois d’acheter à la place du consommateur, représentent une rupture réelle. Toutefois, la plupart des discours qui entourent cette avancée technologique, vont plus vite que les vrais usages. Au travers de cet entretien, Olivier a démonté trois mythes qui circulent depuis plusieurs mois sur l’autonomie totale des agents, la disparition du référencement classique et l’idée que cette révolution serait réservée aux très grands acteurs. Pour écouter l’enregistrement audio de ce webinaire sur le commerce agentique Entre conseil et délégation, une distinction à ne pas rater Avant de mesurer quoi que ce soit, encore faut-il s’entendre sur les mots. Olivier Laborne pose une distinction qui structure tout l’entretien. Dans un shopping assisté par IA, « l’humain décide et l’IA conseille », un peu comme un copilote d’avion qui multiplie les options, filtre les prix et compare les caractéristiques, mais laisse l’utilisateur cliquer et payer. Dans un achat entièrement délégué à un agent, la logique s’inverse, c’est la machine qui décide, sur la base d’un mandat fixé à l’avance (budget, délai, qualité), et l’humain se contente de valider, ou d’avoir prévalidé une bonne fois pour toutes. Cette distinction est cohérente avec le discours de Ben Hamilton de Base France sur notre chaîne. Le commerce agentique et son marché potentiel alléchant Olivier Laborne prend l’exemple d’un bouquet de fleurs qu’on désir offrir, l’acheteur et le bénéficiaire n’étant alors plus la même personne. Cette délégation totale existe déjà, dans un tout autre domaine, celui du trading haute fréquence, où environ 70 % des transactions boursières se font entre machines. C’est cette même logique, transposée au commerce de détail, qui inquiète et fascine à la fois. Les enseignes et le médias, puis les enseignes-médias Cette bascule ne sort pas de nulle part. Olivier Laborne rappelle que, pendant près d’un demi-siècle, les industriels déléguaient la distribution aux enseignes et la construction de leur image aux médias, un équilibre stable entre deux métiers séparés. Puis les enseignes sont devenues elles-mêmes des médias, monétisant linéaires, sites et données de caisse, ce qui a imposé aux marques un second péage, numérique cette fois. La disparition annoncée des cookies tiers a ouvert un troisième âge, celui où l’IA s’installe comme nouvel intermédiaire entre la marque et le client, avec un risque nouveau, celui de sortir des circuits de recommandation automatisés pour une marque dont les données produit ne seraient pas lisibles par une machine. C’est cette perspective, plus qu’une simple promesse de productivité, qui explique selon lui la ruée actuelle des entreprises vers le sujet. Mythe n°1, l’autonomie totale Premier mythe à tomber sous le bon sens des chiffres, celui d’un commerce déjà piloté par des machines en pleine autonomie. Mythe no.1 : l’autonomie totale. Bonne nouvelle, on pourra encore aller chercher sa pizza soi-même. Photo antimuseum.com Commençons par la tendance de fond. Celle-là, personne ne la conteste. Chez Shopify, le trafic généré par l’IA a été multiplié par huit au premier trimestre 2026, et les commandes issues de ces recherches ont presque été multipliées par treize, selon la transcription des résultats trimestriels rapportée par The Motley Fool. Plus d’un milliard de produits ont été restructurés pour devenir lisibles par des agents, un chiffre que le président de Shopify, Harley Finkelstein, met en avant en affirmant que l’IA est devenue le « langage naturel » de l’entreprise. Les résultats de Shopify en 2026 (Source : The Motley Fool) Pendant la Cyber Week 2025, les agents IA ont pesé sur 67 milliards de dollars de ventes, un cinquième des commandes mondiales, et les enseignes équipées de leur propre agent, comme Pandora, Shark Ninja ou Funko, ont vu leurs ventes progresser 32 % plus vite que les autres, d’après Salesforce. Sur l’ensemble des fêtes 2025, l’IA a pesé sur 262 milliards de dollars de dépenses en ligne, avec une hausse de 693 % du trafic en provenance des outils d’IA, selon les données croisées Adobe et Salesforce. Mais dès qu’on regarde la part réelle des achats confiés de bout en bout à un agent, sans validation humaine, les chiffres s’effondrent. Olivier Laborne situe cette part entre 0,2 et 0,8 % du commerce mondial, et entre 0,2 et 0,3 % pour l’achat totalement autonome. Une étude académique portant sur 973 sites marchands et 20 milliards de dollars de revenus cumulés, menée par les chercheurs Kaiser et Schulze, chiffre le trafic organique issu des IA génératives à moins de 0,2 % du trafic total, un trafic qui convertit moins bien que la recherche classique ou l’affiliation. Chez commercetools, 73 % des consommateurs utilisent déjà l’IA à un moment de leur parcours d’achat, mais seuls 13 % ont réellement conclu un achat après avoir été orientés par elle. Et selon Checkout.com, 3 % seulement des transactions passeraient aujourd’hui par un agent, pendant que 27 % des consommateurs ne font confiance à aucune organisation pour en opérer un et que 24 % ne délégueront jamais leurs achats à une IA. « Il faut sortir de ce fantasme comme quoi l’IA va tout décider à notre place », résume Olivier Laborne, pour qui l’IA joue aujourd’hui un rôle de filtre, pas de décideur. Il faut sortir de ce fantasme comme quoi l’IA va tout décider à notre place Là où l’achat autonome fonctionne déjà : le réappro Il existe pourtant des poches où l’achat autonome fonctionne déjà, mais elles restent étroites, des abonnements récurrents comme les lames de rasoir, des achats programmés déclenchés par un capteur, comme une cartouche d’imprimante qui signale son niveau bas, ou des transactions entre machines proches du trading haute fréquence. « Ce ne sont pas des achats impulsifs, ce ne sont pas des achats de découverte, ce sont des achats de réapprovisionnement », précise Olivier Laborne, qui invite à ne pas confondre ce réassort automatisé avec la promesse d’un commerce entièrement piloté par des agents. Fort de son expérience du drive et de l’alimentaire, il ajoute une distinction que les discours généralistes oublient souvent, celle qui sépare les produits qu’on ingère de ceux qu’on n’ingère pas. Les produits alimentaires et de santé obéissent à des logiques de confiance bien plus strictes que la lessive ou les piles, ce qui explique pourquoi les premiers acteurs grand public de l’automatisation ont concentré leurs efforts sur les catégories non alimentaires. Le B2B, souvent oublié de ces débats, mérite d’être cité lui aussi, une bonne moitié des échanges interentreprises transitent déjà par des flux automatisés de type EDI, hérités d’une vingtaine d’années de structuration des données de commande et de fiche produit. Le commerce agentique n’invente donc pas l’automatisation des transactions, il en déplace surtout le curseur vers de nouveaux acteurs et de nouveaux protocoles. Mythe n°2, le référencement est pas mort Deuxième mythe, celui d’un référencement classique balayé par l’arrivée du GEO, le generative engine optimization. Là encore, la réponse tient en une nuance plutôt qu’en un verdict tranché. Selon Adobe Analytics, sur plus d’un milliard de visites analysées en avril 2026, le trafic issu des IA génératives convertit 42 % mieux que le trafic non assisté. Mais une étude Amsive portant sur 54 sites ne trouve, elle, aucun avantage de conversion statistiquement significatif, avec 41 % des sites qui convertissent même moins bien via l’IA, laquelle ne représente que moins de 0,6 % du trafic total pour 90 % des sites étudiés. Prudence néanmoins, 54 sites est un petit échantillon, il faut donc prendre ces chiffres comme une tendance et une hypothèse de travail. « Il y a ce que les gens disent et ce qu’on constate derrière », résume Olivier Laborne, qui rappelle que le trafic IA reste, pour l’instant, un phénomène de niche comparé au poids historique du SEO. Choisir entre SEO et GEO ? Faut-il alors choisir entre les deux ? Non, répond sans détour Olivier Laborne, qui reprend une formule entendue auprès d’homologues asiatiques, on fait du SEO pour exister et du GEO pour être cité. Une analyse SE Ranking portant sur 129 000 domaines confirme d’ailleurs que l’autorité compte toujours autant à l’heure du GEO qu’à celle du SEO classique, les sites disposant de plus de 32 000 domaines référents ayant 3,5 fois plus de chances d’être cités par ChatGPT. Être déjà connu aide donc à être cité, ce qui ne facilite pas la tâche des marques qui démarrent. Qualité et structuration du contenu Le nerf de la guerre reste, selon lui, la qualité et la structuration du contenu, en particulier des fiches produit, un chantier sur lequel l’Institut du commerce travaille depuis plusieurs années avec ses adhérents, et qu’Olivier Laborne invite à approfondir auprès de Françoise Acca, qui suit ce sujet au sein de l’institut. Adobe estime qu’à peine 66 % d’une fiche produit américaine moyenne est aujourd’hui réellement lisible par une machine. Dans l'ensemble du secteur de la vente au détail aux États-Unis, le score moyen des pages d'accueil s'établit à 75 %. Cela signifie qu'environ un quart du contenu des pages d'accueil n'est pas optimisé pour les LLM. Les pages de catégorie (comme l'électroménager ou les vêtements pour hommes) affichent un niveau similaire, à 74 %. Un point de difficulté concerne les pages produits individuelles, qui se situent à 66 %. Les distributeurs possèdent des milliers de références, et nos données montrent qu'une grande partie de ce contenu est actuellement invisible pour les LLM.Adobe Digital Insights, par Vivek Pandya (directeur Adobe Digital Insights) avril 2026 : « AI traffic grows but retail sites lag in AI search visibility » Le risque inverse, celui de tout déléguer à l’IA pour produire du contenu, inquiète tout autant Olivier Laborne, qui met en garde contre le « slop », ces contenus génériques que les moteurs eux-mêmes finissent par écarter. Comme je l’ai suggéré au cours de notre échange, l’AI slop a au moins le mérite de succéder à un « human slop » qui n’avait rien à lui envier. Commerce agentique et écart entre usage et achats Mythe n°3, le commerce agentique serait réservé aux géants Troisième mythe enfin, celui d’un commerce agentique taillé sur mesure pour les seuls Amazon et Rakuten de ce monde, hors d’atteinte du commerçant de taille moyenne. Olivier Laborne relativise, en s’appuyant sur un parallèle avec le CRM ou l’ERP, deux technologies que tout le monde annonçait réservées aux grands comptes avant qu’un écosystème de prestataires n’en démocratise l’accès. Des plateformes comme BASE, qui travaille avec 30 000 marchands dans le monde et 150 en France, dont Kiabi, Back Market ou Spartoo, absorbent aujourd’hui la complexité technique des protocoles d’IA pour le compte de leurs clients. Il serait pourtant malhonnête de nier tout avantage structurel aux grands acteurs, dont les volumes de données leur servent déjà de laboratoire de recherche et développement, et dont la notoriété continue de peser lourd dans les citations des moteurs génératifs. Le risque, souligne Olivier Laborne, est de reproduire les biais déjà connus du référencement payant, où les budgets les plus larges captent l’essentiel de la visibilité. Des sigles à connaître, sans devenir informaticien Reste la question du vocabulaire technique. Faut-il, en tant que marketeur, maîtriser les protocoles MCP, ACP, UCP ou AP2 ? Olivier Laborne compare la situation à celle d’un logement raccordé au réseau électrique, on n’a pas besoin de connaître son abonnement en kilowatts pour brancher un appareil, mais on a besoin de comprendre les grandes masses en jeu. Le MCP, pour Model Context Protocol, lancé par Anthropic et confié à la Linux Foundation en décembre 2025, permet à un agent de conserver le contexte d’une plateforme à l’autre. L’ACP, porté par OpenAI et Stripe, gère le paiement conversationnel dans ChatGPT. L’UCP, adopté par Shopify depuis janvier 2026, standardise la découverte produit. L’AP2 enfin, lancé par Google puis confié à la FIDO Alliance, prouve cryptographiquement qu’un humain a bien autorisé une transaction, un enjeu sensible pour des catégories comme le luxe. Ces protocoles ne sont, insiste Olivier Laborne, que des « traducteurs universels » entre des systèmes qui, sinon, ne se comprendraient pas, un site marchand, une application mobile et un agent conversationnel ne parlant pas nativement la même langue. Inutile pour autant de vouloir tous les adopter, la bonne stratégie dépend d’abord de ce que l’on vend. Ce que font, et défont, les géants du commerce Sur le terrain, l’été 2025 et le début de l’année 2026 ont livré un premier bilan grandeur nature. OpenAI a lancé son Instant Checkout en septembre 2025, avec la promesse d’un paiement finalisé en quelques secondes, sans la moindre friction. Dès mars 2026, plusieurs marques avaient pourtant fait machine arrière, invoquant la perte de trafic direct, de données clients et de fidélité, et Shopify a tranché sans ambiguïté lors de ses résultats du premier trimestre 2026, les modèles de langage ne contourneront pas le système de paiement maison, a affirmé son président. Le bras de fer entre Amazon et Perplexity illustre la même tension. Amazon a lancé en mars 2026 un avertissement à la profession en bloquant l’agent Comet de Perplexity sur ses pages, au motif qu’il accédait aux comptes clients de façon dissimulée, tout en développant en parallèle son propre assistant Rufus, fort de 300 millions d’utilisateurs et d’environ 12 milliards de dollars de ventes incrémentales estimées sur 2025. Chacun maître chez soi « Chacun est maître chez soi », résumait Olivier Laborne le jour du webinaire, qui rapprochait la situation d’un concurrent qui installerait ses propres panneaux publicitaires à l’intérieur du magasin d’un autre. Mise à jour utile pour le lecteur, début août 2026, la cour d’appel a annulé cette injonction, jugeant que c’est l’utilisateur, et non Perplexity, qui « accède » techniquement au site d’Amazon. Le bras de fer est donc loin d’être clos, et la jurisprudence moins stable que ne le laissait penser l’entretien ou nos recherches préliminaires. Le PDG d’Amazon, Andy Jassy, reconnaît par ailleurs que la plupart des agents d’achat actuels manquent encore de personnalisation et fournissent des estimations de livraison ou de prix erronées, un aveu qui confirme l’écart persistant entre la promesse et l’expérience vécue. Les critiques de Jassy d’Amazon contre le commerce agentique : le géant du e-commerce a-t-il peur de la désintermédiation ? La question qui fâche, celle de la réglementation Interrogé en direct par une auditrice du webinaire sur le risque que l’AI Act européen vienne freiner le commerce agentique, Olivier Laborne a fourni une réponse qui conclut l’entretien de manière nette. La technologie reste selon lui trop instable pour qu’on tire des conclusions définitives, mais certains sujets, la maîtrise des données personnelles et la validation juridique d’un mandat donné à une machine, appelleront un encadrement plus strict. Il cite l’exemple d’un réapprovisionnement de matière première en B2B qu’il aurait lui-même refusé après coup pour un problème de qualité, preuve qu’un droit de rétractation face à la décision d’une machine reste indispensable. Côté B2C, il plaide pour une certification propre au commerce agentique, sur le modèle d’un label de la FEVAD. La souveraineté des données n’est pas loin non plus, recommander un cloud suisse pour échapper au droit américain a perdu son sens depuis que la Suisse a elle-même signé les textes autorisant le transfert de ces données vers les États-Unis, au point que certains hébergeurs suisses, comme Proton, ont menacé de délocaliser leur entreprise. Dans les faits, face aux dangers potentiels de la nouvelle loi, l’entreprise genevoise a préféré geler 100 millions de francs suisses d’investissement prévus à Genève et installer les serveurs de son IA Lumo en Allemagne et en Norvège, selon Blick. Sur le paiement, Olivier Laborne se montre plus rassurant, avec un système français et européen « ultra surveillé ». Celui-ci n’est cependant pas immune aux problèmes, comme l’a démontré l’énorme bourde de Revolut dévoilée le 14 septembre 2026. La néobanque britannique, qui vient de recevoir son agrément bancaire, a transmis des données de ses clients à des hackers qui s’étaient fait passer pour des représentants de l’Etat. Comme quoi, tout n’est pas si rose que cela non plus ici. Trois actions concrètes pour l’année qui vient À l’heure de conclure, Olivier Laborne resserre le propos autour de trois priorités, volontairement éloignées de toute promesse technologique. La première consiste à structurer ses données et à connecter son catalogue produit aux standards existants, à commencer par le format schema.org Product, condition minimale pour qu’une intelligence artificielle puisse seulement détecter l’existence d’une offre. Deuxièmement, la qualité du contenu, avec une attention particulière portée au multilinguisme, un point faible récurrent des sites français selon lui. Enfin, garder la main sur le paiement et sur la relation client, plutôt que de la déléguer entièrement à un tiers, la meilleure garantie contre la désintermédiation que les marques redoutent depuis l’arrivée des plateformes. « Tout ça sort totalement de l’IA », insiste Olivier Laborne, pour qui ces trois chantiers relèvent d’abord d’une hygiène de commerçant, bien avant d’être des sujets d’intelligence artificielle. Tempérer l’enthousiasme autour du commerce agentique Reste une donnée qui remet les choses en perspective. Le commerce de détail mondial devrait peser environ 50 000 milliards de dollars en 2030. Même dans l’hypothèse haute avancée par McKinsey, entre 3 000 et 5 000 milliards de dollars absorbés par le commerce agentique à cette date, on reste sur une fourchette de 1 à 10 % du total. De quoi tempérer aussi bien l’enthousiasme des évangélistes que l’inquiétude des sceptiques. Le commerce agentique n’est ni un raz-de-marée imminent ni un simple effet de mode, c’est un chantier de fond, qui repose moins sur la course aux protocoles que sur des fondamentaux vieux comme le commerce lui-même, la qualité des données, la qualité du contenu et la maîtrise de la relation client. Comme le résume Olivier Laborne, dans le mot e-commerce, il n’y a qu’une lettre pour l’électronique et huit pour le commerce, une manière de rappeler que la technologie, aussi spectaculaire soit-elle, ne remplace toujours pas les fondamentaux du métier. Pour poursuivre votre lecture, deux sujets complémentaires sur le site de Visionary Marketing : « Agents e-commerce, état des lieux pour 2026 » et, plus alarmiste, « IA hors de contrôle et déni collectif ». Le bandeau de la chaîne du numérique sans bullshit sur le site de Webikeo The post Mythes et réalité du commerce agentique appeared first on Marketing and Innovation.

AthenaHQ, a startup that helps brands monitor, protect, and optimize their visibility across conversational AI engines like ChatGPT, Claude, and Gemini was founded in 2025. Co-founded by Andrew Yan, the company built a platform that enables major consumer brands, B2B software companies, and marketing agencies to track their share of voice, correct factual errors in AI responses, and manage their reputation across generative answer engines. In this episode, Harvard Business School associate professor Julian De Freitas and AthenaHQ co-founder and CEO Andrew Yan join host Brian Kenny to discuss the case “AthenaHQ: Building Brands for AI Search,” exploring how marketers are navigating the new world of generative engine optimization (GEO), the so-called “dark funnel” of customer engagement, and the need for brand managers to optimize for brand sentiment and accuracy not just search rankings.

AI is changing how B2B buyers search, evaluate solutions, and decide which brands to trust. For marketers, that means traffic, leads, and traditional attribution metrics no longer tell the whole story.On StrategyCast, Lori Jones talks with Andrew Davis, SVP of Marketing and Sales at TextUs, about how AI is upending buyer behavior and forcing marketers to rethink their go-to-market strategies. Andrew explains why today's buyer journey happens across Google, AI platforms like ChatGPT and Claude, review sites, retargeting, and other touchpoints long before a prospect converts.And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.==Let's Break It Down==00:00 How AI Is Changing Buyer Behavior01:42 Andrew Davis' Path From Sales to Marketing04:21 Why Traditional Marketing Playbooks Stop Working06:11 AI Search, AEO, GEO, and Changing Demand08:00 The New Multi-Channel Buyer Journey10:39 Why Traffic Is Not the Same as Demand14:16 Lead Scoring and Multi-Channel Engagement16:11 Why Cost Per Lead Can Be Misleading17:48 Personalization and Human Connection in the AI Era22:08 How Modern GTM Strategies Are Changing24:28 Why Creative Testing Needs to Happen Faster27:37 The Marketing Skills That Matter in an AI-Driven World31:28 Human Intelligence as an AI Advantage32:37 Where to Connect With Andrew Davis33:23 Building Trust Across the Buyer Journey==Where You Can Find Us==Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast==Leave a Review==Hey there, StrategyCast fans!If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

76% of marketers still treat AI search as a separate content channel. Jason Lax, senior SEO and AI expert at SAP, argues this misconception is costing enterprise teams their competitive edge as he transitions his nearly two-decade SEO practice into AEO and GEO. He reframes the core measurement shift from ranking position to mention-worthiness, applying the same foundational SEO fundamentals rather than building parallel content strategies for AI-driven search surfaces. The discussion centers on unifying content strategy across traditional and AI search rather than fragmenting resources across separate channels.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

On this episode of the Field Leader podcast, Dusty is joined by Dwayne Wilson, Grain Merchandising Specialist at White Commercial Corporation. Dusty and Dwayne discuss the current grain markets and some of the changes that have impacted grain marketing over time. Dwayne explains the role that basis plays in marketing decisions. They also discuss using on-farm storage as a marketing tool and some of the current Geo-political events that are factoring into the current demand. To conclude, they look at the opportunities the new soybean crush capacity coming to Ohio will bring and the impact it may have on local basis for soybeans. It is always important to remember that "There is a risk of loss in futures and options trading. Past performance is not necessarily indicative of future results."

Gratis Erstgespräch buchen: https://rb.gy/jedz29Wie sorgst du dafür, dass ChatGPT und Claude dich als Dienstleister empfehlen – ganz ohne teure Agentur? Benny von Hecht ins Gefecht (Platz 1 im Agenturtipp-Ranking) teilt Hands-on-GEO-Strategien, die du als Freelancer direkt und kostenlos umsetzen kannst.Timestamps:00:00 – Intro: Wie wirst du von KIs empfohlen?01:54 – GEO erklärt: SEO + Digital PR + Brand Building03:52 – Kostenlose Profile: Trustpilot, ProvenExpert & Co.04:15 – Konsistenz & Kongruenz über alle Profile05:28 – Der perfekte Profiltext: 750 Zeichen, dritte Person08:21 – Negative Einträge verdrängen statt löschen10:33 – ROI-Beispiel: Wann sich GEO bezahlt macht14:39 – 20 % Conversion: Warum KI-Leads besser konvertieren16:14 – "Keywords sind tot": Entitäten statt Wörter17:36 – Entity Hub: Eine Unterseite für alles über dich18:26 – Podcasts & Gastbeiträge: Dein Name muss zirkulieren21:59 – Vergiss Backlinks: Brand-Mentions & das Flywheel25:09 – Personal Brand vs. Company Brand25:35 – Die KKK-Formel: Konsistenz, Kongruenz, Kontext30:31 – Case Modemarke: Ausgesperrte KI-Crawler32:41 – Technisches SEO: Schlanke Websites für LLMs35:51 – Der Knowledge Graph: Googles Langzeitgedächtnis41:58 – JavaScript-Falle: Was LLMs nicht sehen44:14 – Google My Business & Bewertungen richtig nutzen48:29 – Blick in die Agentur: Kunden & Preise54:04 – Das Google Knowledge Panel: Der Weg zum Eintrag01:02:05 – Braucht jeder GEO? Bennys ehrliche Antwort01:05:19 – Paid ist Papier, SEO ist Holz01:07:14 – Kontakt zu Benny & OutroBist Du Selbstständige*r und möchtest Dich von der Zeit-Geld-Kette lösen? Dann buche Dir jetzt ein 15-Min-Telefonat unter https://go.finally-freelancing.de/beratung/ Besuche unsere weiteren Kanäle:Website: https://finally-freelancing.de/Instagram: https://www.instagram.com/finally_freelancing/LinkedIn: https://www.linkedin.com/in/maruan-faraj/Facebook: https://www.facebook.com/maruan.faraj/Tiktok: https://www.tiktok.com/@finally_freelancing

Does your marketing ever feel like a constant cycle of creating, posting, and starting all over again?In this episode, Holly is joined by Ashley DiBiase, founder of Dash of Social, to break down her content marketing trifecta and how social media, blogging, and email marketing can work together instead of competing for your time.Ashley shares why she recommends starting with long-form content and repurposing it across your marketing ecosystem, how to turn the questions your clients are already asking into valuable content, and why your best-performing ideas shouldn't disappear after one post.They also dive into an often-overlooked growth strategy: partnership marketing. Ashley shares practical ways to collaborate with complementary businesses -  from webinars and events to co-created blog content so you can get in front of new, highly relevant audiences without constantly chasing more reach.And if you've been hesitant to put yourself at the center of your brand, they talk about why personal branding and thought leadership are becoming even more important in an AI-driven content world.00:00:00 — Why doing more isn't necessarily the answer to better marketing 00:01:30 — Building a life-first business and batching meetings for more focused work 00:03:00 — How Ashley turned blogging into a career in marketing 00:06:00 — Why relying on social media alone limits your marketing potential 00:07:30 — Blogging, Substack, email marketing, SEO, and GEO opportunities 00:08:15 — The content trifecta: social media + email + blogging 00:09:00 — How your marketing channels can move leads through your funnel 00:10:30 — Why your best content should be repurposed instead of used once 00:12:00 — Using Descript and Riverside to turn long-form content into short-form clips 00:13:30 — Partnership marketing and reaching new, targeted audiences 00:15:00 — An easy co-created blog strategy using expert contributions 00:16:30 — How to choose the right business partners and collaborations 00:18:00 — Why personal branding matters even more in the age of AI 00:19:30 — Thought leadership content that builds trust and authority 00:21:00 — The marketing task business owners need to stop overcomplicating 00:22:30 — Ashley's three-hour weekly content batching workflow 00:24:00 — Video marketing, business growth, and learning to trust your gut Connect with Ashley:Instagram:  @dashofsocial Website: www.dashofsocial.com

Rankings no longer predict whether buyers choose your brand. Jason Lax, senior SEO and AI expert at SAP, has spent nearly two decades building the company's global organic program and now leads its shift into AEO and GEO across dozens of markets. He details SAP's technical-plus-content split strategy, using LLM citation gaps and "why weren't we recommended" prompt audits to surface product and positioning issues, and reframes measurement around model consensus and citation quality rather than session volume alone.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

https://directtoconsumer.typeform.com/DTC-Brand?utm_source=podcast-646&utm_medium=podcastTo Subscribe to DTC Newsletter - https://dtcnews.link/signupnpdigital.comEric told Neil Patel that Pilothouse is now getting about 30% of its inbound from ChatGPT, with higher close rates and bigger deals. Neil's response: "I guarantee your leads are down overall. Would you confirm or disagree with me?"Down about 40%. Revenue up.Neil explains why that pattern is showing up everywhere. Someone used to run a Google search, click six blue links, fill out four forms, sit through screening calls, then pick. Now they ask an LLM, filter down inside the conversation with follow-ups, and go to one website with their mind already made up. Same intent, same buyer, one visit instead of seven.The rest of the episode is what to do about it.What's inside:The real search market: Google at 5 trillion searches a year and 27% share, Instagram at 6.5 billion a day, Amazon and YouTube at 3 billion each. Neil's point is that 73% of search is not Google.Whether Google's ad revenue is actually getting hit by AI Overviews (his answer is more specific than the headlines)GEO and SEO are two different scores. Domain authority carries SEO and means nothing to GEO. GEO looks at the last 30 to 60 days.The single highest-leverage GEO tactic he's seeing for ecom, and it isn't RedditWhy he'd skip Reddit if he ran an ecom brand, and what he'd do insteadHis five-step visibility audit: where you rank now, technical SEO and content freshness, the questions people actually type, review recency, and monthly mention volumeThe trust study across 100 eight-figure businesses, and the gap between what those operators thought built trust and what buyers actually weighedDiscounts versus bundles, and what discounting does to LTVWhy he reversed his position on personal brand after building one of the biggest in marketingThe Zappos story about a guy named Jason, a first date, and a shoe pun that got him two-day shippingHis most expensive mistake, on air, with numbersWho this is for: DTC founders and operators watching organic traffic fall while close rates climb, and anyone trying to work out where GEO actually fits next to their SEO budget.What to steal: audit your review recency this week. If your best reviews are five years old, the LLMs are reading a version of your brand that no longer exists, and a smaller competitor with fresh coverage will get recommended over you.Timestamps:00:00 How AI is changing product discovery04:00 Why ChatGPT leads convert better07:00 Search has multiplied beyond Google15:00 How brands can rank in AI recommendations25:00 SEO vs. GEO for AI visibilitySubscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Adriel Yong is the Co-Founder and COO of Clouted, the AI-native clipping and distribution company that turns long-form content into short video and routes it to the right platform and audience. Clouted has raised a $7M seed led by Slow Ventures, following a $4.45M round backed by a16z SPEEDRUN and AppWorks under its former name, Clout Kitchen. The team also produces &FRIENDS, one of the largest dance and pop-culture festivals in the Philippines.  Adriel joined Jeremy Au to work through what AI has done to media. Five or six years ago, making this podcast meant cutting every "um" by hand and building cover art from scratch, and Adriel's estimate is that roughly 80% of that work no longer exists. What moved into the space are faceless pages and fully synthetic creators, plus a third feed inside the AI apps competing for the ten hours a day. Social was meant to be the escape from bought media and is now entirely paid, and the answer engines are going the same way: people used to shape human perception, now they shape the model's. Which leaves the question of what still competes, and Jeremy's answer is not sleep, the way Netflix once put it, but real life. They work through the evidence and the strategy underneath it, from the K-shaped cinema rebound to Costco's private-label discipline mapped onto AI marketplaces, and close on the framework that AI shortens the route to purchase for things and places, but not for people. Watch, listen or read the full insight at https://www.bravesea.com/blog/ai-content  BRAVE is Southeast Asia's leading tech podcast, hosted by Jeremy Au. Honest conversations with the region's top founders, investors, and operators on building startups in Southeast Asia. New episodes every week. Subscribe so you never miss one. Listen & Subscribe YouTube (English), YouTube (Bahasa Indonesia), Spotify (English), Spotify (Bahasa Indonesia), Spotify (Chinese), Spotify (Vietnamese), Apple Podcasts Follow BRAVE LinkedIn, X (Twitter), Instagram, TikTok, WhatsApp Follow Jeremy Au LinkedIn, X / Twitter, Instagram, TikTok, Facebook, Threads, Twitch Resources Get transcripts, startup resources & community discussions at www.bravesea.com #AI #Media #SoutheastAsia #Singapore #Philippines #TechPodcast #ContentCreation #CreatorEconomy #FacelessContent #AIVideo #GenerativeAI #GEO #AISEO #MediaStrategy #Startups #Founders #SEAstartups #Indonesia #Vietnam #Malaysia  00:00 Introduction 00:55 How AI collapsed the production workflow 03:28 Faceless creators and AI-generated creators 05:16 The ChatGPT feed vs the Instagram feed 07:12 Social is now paid social, and the GEO scramble 09:25 Content's biggest competitor is real life 10:37 IRL experiences as a go-to-market motion 12:09 The K-shaped cinema economy: IMAX, the Sphere, F1 14:15 Do you need more AI tools than ChatGPT? 15:17 The atom of work AI actually replaces 16:22 Free time, the senses, and omnichannel shopping 18:33 Costco, Kirkland, and AI marketplaces 19:59 A24's barbell versus the blockbuster bet 22:19 Fandom, IP, and imaginary characters 24:27 Know the real estate you are standing on 25:39 How media consumption habits changed 27:31 Why podcasts survive: edutainment and opinion 30:14 What we consumed in the last 24 hours 32:14 The insurance arbitrage AI found 34:08 Toilets, Wirecutter, and shopping with AI 36:02 Things and places, yes. People, no. 38:55 Word of mouth is still the filter for people 40:44 The Comfort Crisis and rethinking the cinema

Vor 35 Jahren wurden hier auf großer Fläche Kiefern gepflanzt – doch heute sieht der Wald völlig anders aus. Was passiert, wenn man nach einer solchen Pflanzung einfach nicht mehr eingreift und die Natur ihren eigenen Weg gehen lässt? Peter nimmt euch mit auf eine Fläche, die er selbst seit Jahrzehnten kennt, und entdeckt dabei Vogelbeeren, Birken, Eichen, Buchen, Zitterpappeln und viele weitere Baumarten. Gemeinsam schauen wir darauf, wie sich aus einer geplanten Kiefernkultur ein vielfältiger junger Wald entwickelt hat, was diese Entwicklung wirtschaftlich bedeutet und warum manchmal vor allem eines nötig ist: Geduld. Wenn ihr mehr über den Wald und seine Wunder erfahren wollt, findet ihr in Wohllebens Waldakademie spannende Veranstaltungen & Fortbildungen: https://www.wohllebens-waldakademie.de +++ Das Video zum Podcast findet ihr auf YouTube: https://www.youtube.com/@PeterundderWaldPodcast +++ Habt ihr Fragen oder Anmerkungen zu den Themen? Schreibt uns gerne eine E-Mail an podcast@wohllebens-waldakademie.de +++ Wir sind ab sofort auch auf CampfireFM. Eine europäische Plattform, auf der wir uns gemeinsam austauschen können. Vollkomen kostenfrei und ab sofort könnt ihr dort gegen einen kleinen Betrag den Podcast auch werbefrei und mit einer monatlichen Exklsuiv-Folge hören. Schaut doch gerne mal vorbei: https://www.joincampfire.fm/api/download-app +++ Unsere allgemeinen Datenschutzrichtlinien findest du unter https://www.wohllebens-waldakademie.de/policies/privacy-policy +++ Wir verarbeiten im Zusammenhang mit dem Angebot unserer Podcasts Daten. Wenn Sie der automatischen Übermittlung der Daten widersprechen wollen, klicken Sie hier: https://datenschutz.ad-alliance.de/podcast.html

Niarn skal på tour, og Geo troede han måtte skide i sin have. Niarn har næsten fået en automatisk skjortestryger, og Geo har endnu engang haft en konfrontation med en ældre mand i tennisklubben. Niarn har reddet Geo´s kommende ferie, og Geo har haft en del ballade med at få en ny bilrude. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ryan Castillo returns to the show to catch everyone up on what's changed since his last appearance…and a lot has changed. Ryan explains why he and his co-founder moved on from their web application firewall Wafris and built Knowatoa, a platform focused on helping companies understand how their brands appear in AI-powered search. From there, the conversation expands into GEO and AI search visibility, multi-agent coding workflows, AI skills as the future of content, and when developers should or shouldn't delegate work to AI. Chris also gets candid about Hatchbox's recent pricing increase, the financial pressure behind the decision, and why talking directly with customers may be just as important as shipping the next feature. Hit download now! LinksChris Oliver XAndrew Mason BlueskyDavid Hill LinkedInJudoscale- Remote Ruby listener giftRyan Castillo XRyan Castillo LinkedInKnowatoaWafrisHatchboxHow I Use Cursor by @potetoSkills from A Smart Bear by Jason CohenRocky Mountain Ruby-September 28-29, 2026, Boulder, ColoradoRails World, Sept 23-24, 2026, Austin, TexasUpcoming Ruby Events CalendarHoneybadgerHoneybadger is an application health monitoring tool built by developers for developers.JudoscaleMake your deployments bulletproof with autoscaling that just works.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Chris Oliver X/TwitterAndrew Mason X/TwitterJason Charnes X/Twitter

“Time for an Awakening” with Bro. Elliott & Bro. Richard, Sunday 09/06/2026 at 6:00 PM (EST) guests was Author, Historian, Moores Professor of History and African American Studies at the Univ. of Houston, Dr. Gerald Horne, and Activist, Organizer, Afrodescendant Theocratic Special Envoy & Reparations Expert, Siphewe Baleka. On the 40th anniversary of “Black and Red” W.E.B. Du Bois and the Afro-American Response to the Cold War, 1944-1963″, there are striking similarities to current events today but the Black response might be different… or similar, Dr. Horne shared his historical perspectives. Also, Activist, Organizer, Afrodescendant Theocratic Special Envoy & Reparations Expert, as well as Coordinator of the New Afrikan Diplomatic and Civil Service Corps, Siphewe Baleka gave Geo-political updates on the Reparations struggle, and related topics was just part of the discussions.

Die Fichte hat bei uns einen eher schlechten Ruf – doch eigentlich liegt das Problem nicht bei der Baumart selbst. Denn dort, wo sie von Natur aus vorkommt, ist sie erstaunlich gut an ihren Lebensraum angepasst. In dieser Folge geht Peter der Frage nach, warum die Fichte im Gebirge von Norwegen und Schweden so gut zurechtkommt und weshalb dieselben Eigenschaften in wärmeren Regionen plötzlich zum Nachteil werden können. Dabei geht es um ihre auffällige Wuchsform, kurze Sommer, Schnee, Wasser und die Frage, warum Fichten in ihrer ursprünglichen Heimat ganz anders mit diesen Bedingungen umgehen als in unseren Wäldern. Wenn ihr mehr über den Wald und seine Wunder erfahren wollt, findet ihr in Wohllebens Waldakademie spannende Veranstaltungen & Fortbildungen: https://www.wohllebens-waldakademie.de +++ Das Video zum Podcast findet ihr auf YouTube: https://www.youtube.com/@PeterundderWaldPodcast +++ Habt ihr Fragen oder Anmerkungen zu den Themen? Schreibt uns gerne eine E-Mail an podcast@wohllebens-waldakademie.de +++ Wir sind ab sofort auch auf CampfireFM. Eine europäische Plattform, auf der wir uns gemeinsam austauschen können. Vollkomen kostenfrei und ab sofort könnt ihr dort gegen einen kleinen Betrag den Podcast auch werbefrei und mit einer monatlichen Exklsuiv-Folge hören. Schaut doch gerne mal vorbei: https://www.joincampfire.fm/api/download-app +++ Unsere allgemeinen Datenschutzrichtlinien findest du unter https://www.wohllebens-waldakademie.de/policies/privacy-policy +++ Wir verarbeiten im Zusammenhang mit dem Angebot unserer Podcasts Daten. Wenn Sie der automatischen Übermittlung der Daten widersprechen wollen, klicken Sie hier: https://datenschutz.ad-alliance.de/podcast.html

The rules of search are changing, and multifamily marketers need to change with them. In Part 1, Reid sits down with Digible's own Kristen Powers and Cherry Johnson to discuss how traditional SEO is evolving alongside generative engine optimization (GEO) and why strong SEO fundamentals are still the foundation for showing up in an AI-driven search experience.The conversation explores what matters most for SEO today, from technical site health and content to reviews, social proof, and Google Business Profiles. Kristen and Cherry also dig into the growing role of FAQs and why giving renters clear, useful answers on your website can help properties build visibility across both traditional and AI-powered search.

Every few months a new acronym shows up promising to replace the last one, and this year it's GEO. I brought Andy Crestodina from Orbit Media back on the show to settle a debate I keep having in my own head: is generative engine optimization its own discipline, or just SEO wearing a trench coat and hoping nobody looks too closely? Andy has spent twenty five years building websites that turn into lead generation machines for B2B companies, and he came in with a much sharper answer than "it depends," even though he says that phrase more than either of us would like to admit. If you run marketing for a small or mid sized business and you're wondering whether AI search means starting over from scratch, this conversation will save you a lot of wasted effort chasing the wrong checklist. https://www.theagentsofchange.com/637 Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at https://www.takeflyte.com/contact Check out Andy's first appearance and the introduction by my daughter Maya: https://www.themarketingagents.com/andy-crestodina-neuromarketing

What if the next client searching for a therapist asks ChatGPT instead of Google? In this episode, I'm breaking down why the way therapists market their private practices is changing and why getting recommended by AI could become a major part of your growth strategy. I'll explain what GEO is, how it differs from traditional SEO, and what I'm doing in my own therapy practices to make sure AI continues recommending me. I'll also share why this approach is producing results much faster than some of the traditional marketing strategies I've relied on in the past. I'm getting practical about the things therapists can start doing now, from understanding why competing practices are being recommended, to building more specific reviews, strengthening your presence across the internet, and making sure AI can actually verify that you're a real, credible professional. If you want to finish 2026 strong and enter 2027 with a marketing strategy built for where search is headed, this episode will give you a look at what I'm paying attention to right now.   Topics Covered in this Episode: 1:35 - Why the old marketing timeline started feeling impossible 4:10 - The question I'm asking AI about my competitors 6:35 - What AI can reveal about why someone else gets recommended 9:05 - The subtle connection between SEO and GEO 11:30 - Why the right kind of review may matter more than you think 14:15 - What AI needs to see before it can vouch for you 16:35 - The online profiles you may be overlooking 18:30 - Why the next 90 days could change your 2027  ---------------------------------------- WORKSHOP REGISTRATION: Register for the GEO workshop on September 23rd and Sept 25th at 1PM Et here: https://www.theentrepreneurialtherapist.com/seo-workshop -------------------------------------------  Thanking Our Sponsors:  Find out more about Alma here: helloalma.com/danielle  Take 50% off your first 3 months of Simple Practice + a 7 day free trial using the link: simplepractice.com/danielle  

Consistent content updates, correct metadata (like canonical tags), and site speed also directly affect your sales potential. Move users from social platforms (rented land) to your site (owned land), collect their emails, and continuously improve based on analytic feedback for sustainable success.Favour Obasi-ike, MBA, MS breaks it down in this episode so you can turn clicks into clients by using SEO to sell your products and services on your business website.Who Is This For?This episode is for entrepreneurs, small business owners, content creators, podcasters, and anyone aiming to sell products or services online using a website. Listeners seeking to understand website fundamentals, SEO essentials, audience analytics, and digital selling strategies will find actionable insights and clear steps to optimize online growth.For more support, listeners are encouraged to book a call, or subscribe to upcoming training and resources.Key Moments & TimestampsImportance of Website for Selling Products/Services: 00:00:02The Role of Payment Processors: 00:05:37Why Policy Pages Matter (Policies, Shipping Info, Terms): 00:07:13Pre-purchase vs. Post-purchase Customer Behavior: 00:19:15The Power of Analytics for Your Website: 00:26:53Browser & OS Impact on Audience Targeting: 00:31:02Why Website Ownership Outranks Social Media-Only Strategy: 00:45:06Website Audits—Practical Example: 01:04:17The Expanding Role of SEO and GEO: 00:58:49Key Action Steps for Audience Retention and Conversion: 01:22:06FAQsQ: Why do I need a website if I have big social media followings?A: Social media is rented land—you can be deplatformed or lose access any time. A website gives you control, credibility, visibility in AI search, and allows you to capture leads and earn revenue directly 00:46:38.Q: What's most important on my website for selling?A: Secure payment processing, clear product/service pages, updated policy/info pages, fast loading speed, and internal linking for easy navigation 00:05:37, 00:14:12.Q: How do analytics help me?A: Analytics show where visitors come from, which content they engage with, and how they buy, so you can tailor ads and products and avoid wasting budget 00:27:05.Q: What is GEO?A: Generative Engine Optimization—preparing your content and site not just for Google, but for AI/LLM search platforms that cite reliable websites 00:58:54.Q: What if I don't feel “techy” enough?A: Start simple and iterate. Hire help for technical parts, or use platforms like Podpage for podcasts. What matters most is taking ownership and taking the first step 01:20:50.Action StepsAudit Your Website: Check for up-to-date content, navigation, and canonical tags 01:04:17.Integrate Secure Payment Processing if you sell products or services 00:05:37.Create and Update Policy Pages (shipping, refunds, terms) 00:07:13.Analyze Your Analytics: Use Google Analytics to see audience, behaviors, and refine content and ads 00:26:53.Capture Emails: Move your audience from social media to your own email list for retention and remarketing 00:53:08.Speed-Test Your Website: Use tools like GTMetrix. Ensure load times

Is it too late to focus on SEO now that everyone's talking about AI search? In this episode, Rachel breaks down what small business SEO actually means today, and why AI search has made it more important, not less. You'll learn how to pick the right keywords, why local SEO and your Google Business Profile matter, what commodity vs. non-commodity content means for your rankings, and how to decide whether to learn SEO yourself or hire it out. If you've been putting off SEO because it feels overwhelming, this episode lays out exactly where to start. Support the showRegister now for the free SEO class - https://www.etchedmarketing.com/registration-seo-class  My free resources are here- https://www.etchedmarketing.com/freebies  Want to work with me 1:1? https://www.etchedmarketing.com/marketing-consulting   Join me in Simple SEO Content -https://www.etchedmarketing.com/yes Join Simple Podcast SEO and learn how to grow your show quickly and easily in the self-study podcast SEO program. - https://www.etchedmarketing.com/enroll My favorite marketing tools (affiliate links) Podcast recording and editing - DescriptPodcast hosting - BuzzsproutEmail Marketing - Active CampaignMarketing Website Analytics - Clicky SEO Tool - Ubersuggest     Do you have a question you'd like me to answer on the podcast? Ask it here -  https://forms.gle/Fbrqpmss6gxUnaMj7

Rückegassen gehören heute zum normalen Bild vieler bewirtschafteter Wälder. Doch was passiert eigentlich mit dem Boden, wenn schwere Erntemaschinen immer wieder dieselben Wege befahren? Peter schaut sich einen Wald ganz genau an und zeigt, welche Spuren die Maschinen hinterlassen – und warum diese Folgen weit über die sichtbaren Fahrspuren hinausgehen. Es geht um Bodenverdichtung, Wasser, Wurzeln, Pflanzen und die Frage, wie sinnvoll es wirklich ist, den Wald für die maschinelle Holzernte so eng zu erschließen. Dabei geht Peter auch der Frage nach, ob eine andere Form der Holzernte langfristig nicht nur schonender, sondern sogar wirtschaftlich sinnvoller sein könnte. Wenn ihr mehr über den Wald und seine Wunder erfahren wollt, findet ihr in Wohllebens Waldakademie spannende Veranstaltungen & Fortbildungen: https://www.wohllebens-waldakademie.de +++ Das Video zum Podcast findet ihr auf YouTube: https://www.youtube.com/@PeterundderWaldPodcast +++ Habt ihr Fragen oder Anmerkungen zu den Themen? Schreibt uns gerne eine E-Mail an podcast@wohllebens-waldakademie.de +++ Wir sind ab sofort auch auf CampfireFM. Eine europäische Plattform, auf der wir uns gemeinsam austauschen können. Vollkomen kostenfrei und ab sofort könnt ihr dort gegen einen kleinen Betrag den Podcast auch werbefrei und mit einer monatlichen Exklsuiv-Folge hören. Schaut doch gerne mal vorbei: https://www.joincampfire.fm/api/download-app +++ Unsere allgemeinen Datenschutzrichtlinien findest du unter https://www.wohllebens-waldakademie.de/policies/privacy-policy +++ Wir verarbeiten im Zusammenhang mit dem Angebot unserer Podcasts Daten. Wenn Sie der automatischen Übermittlung der Daten widersprechen wollen, klicken Sie hier: https://datenschutz.ad-alliance.de/podcast.html

Niarn´s kone har tændt for gulvvarmen, og Geo har fået set Tingbjerg Eksperimentet. Niarn har udgivet et ny sang, og Geo ved ikke en skid om hans kunst. Niarn praktiserer lidt iransk overtro i studiet, og Geo bliver tvunget til at overveje sit forhold til Ruben Sølberg. Og så ringer drengene til selveste Borgmester Lasse fra Aalborg. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

33.043 Rockin' your house with the BEST roots rock n' roll in the preferred 50's style! Hang out with your greasy pal, the Aztec Werewolf™, DJ Del Villarreal and his legendary Rockabilly Radio program, "Go Kat, GO! The Rock-A-Billy Show!" Wishing a huge heavenly 93rd 'Happy Birthday!' to country music (and early rock'n'roll) superstar Conway Twitty! Hear a generous selection of his rare, unreleased vintage 50's and early 60's recordings all throughout tonight's episode! PLUS new music to debut from Laura Rebel Angel and the Screamin' Rebel Angels, Geo & The Hotwires, Ambur Rockell, The Real Gone Trio, The Ramblin' Sweethearts and MORE! Plenty of the greatest old school rockers are here as well. Always sure to satisfy, it has to be DJ Del's "Go Kat, GO!" - good to the last bop!™Please follow on FaceBook, Instagram & Twitter!

  THE SHOW NOTES   Life with a piece of glass Intro From no gigs to gigs Ask George      - Books? from Sasha in NY Interesting Fauna      - Binturong Arctictis binturong The weird thing about my drumming A Little Too Little Too Late LIVE Religious Moron of the Week      - David Grisham Tell Me Something Good      - Triple Good Shot:         Lebanon Death Penalty,         English Storks, Psilocybin Therapy HraBand Sunday Sept.6th, Artsquest Show Close .........................   MENTIONED IN THE SHOW   Interesting Fauna Binturong Arctictis binturong .........................   UPCOMING SCHEDULE   George Hrab Solo Acoustic Thursday, Sept. 3rd 5:00-7:00 Artswalk Pocket Park  65 N. Church St Allentown, Pa. 18101 The George HraBandSunday, Sept. 6th SteelStacks, ArtsQuest 9:00–11:00 pm Episode 1000 of The Geologic Podcast Saturday, January 9, 2027 The Icehouse, Bethlehem, PA .........................   SUBSCRIPTION INTERFACE   You can now find our subscription page at GeorgeHrab.com at this link. Many thanks to the sage Evo Terra for his assistance. .........................   Get George's Music Here  https://georgehrab.hearnow.com https://georgehrab.bandcamp.com ................................... SUBSCRIBE! You can sign up at GeorgeHrab.com and become a Geologist or a Geographer. As always, thank you so much for your support! You make the ship go. ................................... Sign up for the mailing list: Write to Geo! Check out Geo's wiki page, thanks to Tim Farley. Have a comment on the show, a Religious Moron tip, or a question for Ask George? Drop George a line and write to Geo's Mom, too!

Madison Ruddy Sanders spent almost a decade in tech sales surrounded by companies like Amazon and Airbnb that made finding what you want effortless. Then she'd go horse shopping and land back in scattered Facebook groups and outdated classifieds. That disconnect became the seed for Elite Equine Marketplace, a niche hunter/jumper buying and selling platform she built herself, without a dev team. In this episode, Madison shares her journey from side hustle to full-time founder, why trust is the real currency in a relationship-driven industry, how she works with (not against) her perfectionism, and the marketing lessons — from SEO and GEO to old-fashioned barn-to-barn flyers — that have driven real growth. If you've lost your spark or you need to be reminded that sustainable growth starts and ends with trust, this conversation is full of practical, hard-won lessons.Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/229✨ FREE The Equine Entrepreneur's Roadmap to Grow a Sustainable Business Without Burning Out  → Stormlily.com/map

Der Eichelhäher ist weit mehr als ein auffälliger Rabenvogel mit lautem Ruf. Er besitzt ein erstaunliches Gedächtnis, legt Tausende Vorratsverstecke an und trägt damit ganz nebenbei dazu bei, dass sich Eichenwälder ausbreiten können. Peter erzählt, was diesen Vogel so besonders macht, warum er als „Wächter des Waldes“ gilt und weshalb seine kognitiven Fähigkeiten selbst im Vergleich mit Menschenaffen beeindruckend sind. Außerdem geht es darum, warum der Eichelhäher längst nicht so viele seiner Verstecke vergisst, wie häufig behauptet wird, und welche Rolle er bei der natürlichen Wiederbewaldung unserer Landschaft spielt. Wenn ihr mehr über den Wald und seine Wunder erfahren wollt, findet ihr in Wohllebens Waldakademie spannende Veranstaltungen & Fortbildungen: https://www.wohllebens-waldakademie.de +++ Das Video zum Podcast findet ihr auf YouTube: https://www.youtube.com/@PeterundderWaldPodcast +++ Habt ihr Fragen oder Anmerkungen zu den Themen? Schreibt uns gerne eine E-Mail an podcast@wohllebens-waldakademie.de +++ Wir sind ab sofort auch auf CampfireFM. Eine europäische Plattform, auf der wir uns gemeinsam austauschen können. Vollkomen kostenfrei und ab sofort könnt ihr dort gegen einen kleinen Betrag den Podcast auch werbefrei und mit einer monatlichen Exklsuiv-Folge hören. Schaut doch gerne mal vorbei: https://www.joincampfire.fm/api/download-app +++ Unsere allgemeinen Datenschutzrichtlinien findest du unter https://www.wohllebens-waldakademie.de/policies/privacy-policy +++ Wir verarbeiten im Zusammenhang mit dem Angebot unserer Podcasts Daten. Wenn Sie der automatischen Übermittlung der Daten widersprechen wollen, klicken Sie hier: https://datenschutz.ad-alliance.de/podcast.html

Special guest and familiar face, Charles Oswald joins the Suite Spot in his return to the TMG Hospitality Trailblazers series. As CEO & President of Aperture Hotels, Charles shares his insights on AI & technology in hospitality, capital investment challenges, and his vision for the Aperture Hotels brand.  Tune in now to the full conversation. Ryan Embree: Welcome to Suite Spot, where hoteliers check in and we check out what’s trending in hotel marketing. I’m your host, Ryan Embree. Hello, everyone. Welcome to another episode of The Suite Spot. This is your host, Ryan Embree, here for another edition of our TMG Hospitality Trailblazers. Technically, a look back on a few years back when we visited with this particular individual and company trailblazing and paving the way forward in hospitality. That is Charles Oswald, president and CEO of Aperture Hotels. Charles, thank you so much for being back here on The Suite Spot. Charles Oswald: Oh, it’s good to be back. Thank you. Ryan Embree: Yeah. You’ve been busy. It’s been a long time. I had to look back and see the last time we visited here on The Suite Spot. We did our original hospitality trailblazers, really in the infancy of Aperture Hotels back in December 2023. A lot’s changed on that since then, right? So catch us up a little bit. What have you been working on? There’s been some incredible growth that we’ve seen with your company. Congratulations on that. But catch us up since we last visited. Charles Oswald: First off, so at that time when we had launched Aperture Hotels, we were coming out in the, in the wake of the pandemic. So if you kind of think back where we were three and four years ago versus today, there were a lot of properties that had gone through this economic shock, and there were owners who were reeling from that experience, especially those that had corporate business travel hotels as opposed to those leisure destinations that benefited from the pandemic. And so during that time, Aperture actually went on and took on almost 30 different properties that we added to the portfolio, that were, driven by those owners who needed a new management company to come and take a look at their, their with fresh eyes and take a look at their top line strategies, their expense controls. And so we had a lot of properties, and they were 100% of those properties were not through acquisitions, but were actually just performance turnaround assignments where they were switching management companies, to somebody to take a fresh look. So, with all that said, we found ourselves, walking into properties that were on, like, the sixth or seventh year of a five-year hold strategy for private equity firms or high net worth individuals and so on. And that quickly turned into turnarounds, which the story from us lately has actually been sales, a lot of sales, 20 plus sales over the course of this last year. And so today, as we stand here, I’m actually more rebuilding the pipeline with a mix of more management change assignments, plus a few pipeline of new developments. And those new developments are mostly, like, 100 or 300 room soft brand properties across the country. So yeah a lot’s changed for sure. Really rapid growth, really rapid sales, and now more sort of measured one at a time growth. Ryan Embree: Yeah, and I wanna talk about that, because I’ve had the privilege to talk to some management company owners and leaders, and they’ve kind of echoed that same sentiment of not just growth, but strategic growth. And that seems to be where you are right now, too. So when you kind of take a look at. I know you mentioned that particular segment, but when you take a look at the hospitality landscape right now, what makes the right strategic partner for Aperture Hotels right now as you kind of enter this cycle where you’re trying to build back up a little bit? Charles Oswald: You’re right. The right partner, it’s about fit. And when you look at the experience of our leadership team, we’re really engineered towards compact, full service hotels, lifestyle, premium select service brands. They can be brand or independent. We’d like to partner with owners that have some portfolio stable scalability. Preferably they own by that, I mean, they own more than one hotel, and there might be more than one opportunity there. You know, we wanna work with those owners that know what they’re doing, right? They’ve got some, some governance, sophistication, some decision speed. Hopefully, they’ve not just made bad investments when they’re turning over these properties, but really, they’re looking for some performance turnaround in a good investment. And preferably those are longer term holds. As you can tell, we did a lot of hard work for some turnarounds and watched them sell. And they sold largely to owners who had their own management. So that’s tricky for us, right? That leads us looking for more opportunities. So in terms of us in aperture and how we see ourselves in competitive points of difference is we’ve got a group that has hundreds of hotels of experiments. Myself, I’ve managed about 300 hotels now over the years, and they’ve ranged from little 60-room properties up to a thousand plus room convention hotels and resorts. And so what we bring is, we’ve got big experience in our leadership team, but we’re in a small package, right? A boutique-sized company that can give more corporate support to property ratio. And we’re very data-driven in how we use our decision-making tools to uncover those hidden business opportunities and the potential to drive market share and outperform GOP. Big experience, I’d say that corporate support, the data-driven decision-making process and tools, I think is really what sets us aside. And by the way, I’ll just mention that our average RGI that we’ve achieved in the first 18 months when you put us in place after another management company, the average RGI growth or repar index gains is actually just over 10%. So we’ve had, like, incredible turnarounds at the top line, which leads them to great bottom line improvements as well. Ryan Embree: Which makes it so much more impressive, too, with the climate right now. And these events that we go to would talk about operating and margins right now, and trying to be just efficient as possible, because costs are, are rising right now. It is certainly difficult to navigate, and I’m sure that experience that you’ve had has certainly lended itself to some great stories that you can then share to help grow that portfolio. And the other part of the experience that you were talking about is you have the data and the insights. And one of the places you find that data and insights is obviously hospitality events that are going on. I’ve had the pleasure of running into you at quite a number of these. If I’m not running into you, Charles, I’m seeing you up on stage conducting interviews or, or sharing some of your takeaways on LinkedIn after the event. You got a busy second half of the year. I wanna talk about these events, though, and how you kind of leverage them, right? So, why do you think these events, especially now, are so important? And then, how do you measure success of an event once it’s completed, whether that be a lodging conference, an investment conference, or whether it be, just an educational data event? Charles Oswald: Look, that’s a really good question. When you consider the time, travel budget, and the opportunity costs on an executive’s busy calendar to get out to these conferences and spend three, four days between the travel and the time out there, we’ve gotta be, we’ve gotta be very intentional, right, about how we approach it. So, I see value in going to these conferences because of deal sourcing and the relationship capital that we pick up. Also, I think there’s that market intelligence and the pricing signals that we get from those from this conference. There’s the access to capital markets. That was particularly important for me here recently as I was looking to as I’m in the process of acquiring a property right now in Phoenix, and when we needed to raise LP capital and we had those relationships these are people, again, we met at conferences. I think talent reputation, right, it’s important to get out there and continue to manage that. So those, those are a number of the reasons why we wanna get out to these conferences and why we think they’re important. But the measure of success, you’re right, for a data-driven guy, I wish I could put a specific number to it. Like, here’s the ROI from each of these conferences. It’s really difficult to. It’s really difficult to do, but I can tell you that, I do look back and, and aggregate those. I look at the management contracts we picked up, and I think of, “Okay, well, where did I meet these folks? And so what’s the average return?” And I can put a number to that. And I would tell you that in terms of the immediate return, what I’m looking for is if I can have three to five specific follow-up conversations, a result of that conference, then the trip was worth the cost. Ryan Embree: That’s great advice for young hospitality professionals out there. I mean, we have a great industry, and one of the coolest parts of it is you get to rub shoulders sometimes with those executives. So even those younger hospitality professionals that might be tuning in here, it’s a great piece of advice to when you can, obviously, try to get that exposure of networking and get out there because hospitality is certainly a big world, but it’s also a very small world, and you run into a lot of the same people. And again, this, just like you said, Charles, a lot of the stories, success stories, whether it be business relationships, some of those transactions could stem from sitting next to somebody at breakfast – Absolutely. On day two of a conference. Love to hear that advice, love to hear that those stay beneficial, because we love those. We’re hospitality people, right? We’re in that industry. Now, another thing you become kinda famous for your takeaways articles on LinkedIn. My advice would be to encourage anyone, definitely give Charles if you’re not already a follow, because you have some great insights and takeaways from some of the events that he goes to. So I’m gonna kind of put you on the spot here. If you had to do a takeaways article for the first half of 2026, maybe give us a couple points, and then if you could, maybe share some predictions. We’re hospitality people. We love to kind of predict, try to predict the future a little bit, so. Charles Oswald: Yeah. Well, maybe, maybe the biggest takeaway from the first half is that we’re not great in hospitality about predicting future. Ryan Embree: That’s a good one. Charles Oswald: So, as we rolled into 2026, there were a lot of folks that were saying it was gonna be, like, Groundhog Day, that we’re looking at flat, very modest, RevPar growth and expenses that, outpace, the top line. And I think what nobody saw coming was US demand growth in the first half of the year. Now part of this, I will tell you, if we look back in some panels, a year ago, I called part of this, which is I asked why is no one talking about the impact of the $30 billion increase in tax refunds that we’ll see, plus the real wage growth that’s happening, and what impact that could have on our industry? And, and a lot of people kind of poo-pooed and they said, “Well, you know, we don’t really know that the tax refunds are gonna be there. We don’t really know how those are gonna hit.” Okay. But we do. There was some, some mirroring it kinda like during the pandemic when you put money in people’s pockets, there were a lot of people that just went out and spent it. And so I did, I think that had a real impact on the, on the first half of the year. And then the other part that none of us saw coming, and I didn’t, was certainly there’d be a war in Iran and how the general global conflict can would affect the outbound travel case for the American traveler. So, that outbound travel, international outbound decelerated, right, while domestic leisure demand, stayed strong. So, that helped prop up the first half of the year. So there are some trends from the first half that I think will carry out to the second half. So for not getting in looking forward, I’d say that second half of the year, there’ll be more bifurcation. You know, we’re gonna see a continuing challenge to new supply growth, and we’re gonna continue to see labor costs rising, but at a bit of a decelerating rate. So if I were to expand a little bit on that, on the bifurcation, we’ve heard a lot of talk about the K-shaped economy. And really in that bifurcation, there’s some people talking about this hollowing in the middle class, and, and, and I think that’s actually very, very misrepresented. What’s actually happened is we’ve seen a growth generational wealth, over the course of the last 10, 20, 30, 40, 50 years. And this is a long-term macro trend, okay? The fact is that there are fewer poor today, about a third less than there were, you know, 40, 50 years ago. There are few, fewer lower middle class, and no longer is the core middle class the largest classification of income in America. But according to the BLS, Bureau of Labor Statistics, it is actually now the upper middle class is the largest class, right? So people are moving up on this continuum, and they’re more wealthy. So when you start thinking about that, what does that affect on our industry? That’s why we’re seeing this interest in, towards experiential travel, towards the soft brands, towards luxury, and why upper upscale and luxury tiers have been outperforming. So I think we’ll continue to see that as we go through the end of the year. And the other story I think we’ll continue to see is that new supply, right? Man, the plan, I mean, there’s, like, you know, 10% supply growth planned. But what actually happens, is just a, you know, a fraction of a percent. And so, in there, the challenge, you know, debt isn’t the problem anymore. It’s more about equity and construction cost relative to the commercial real estate valuations,in interest rate market environment that we’re in today. Ryan Embree: Yeah, so you have a little bit tampered demand, or tampered, building construction because of those construction costs. And do not underestimate, again, the willingness and ability for people and wanting to travel and have experiences. I still think they even the younger generation, they’re getting some more money in their pockets, and the first thing that they’re wanting to do is plan a nice trip, right, before they go out and, and buy those expensive things that, which was, was typically would happen. Charles Oswald: Yeah, and I wanna just comment one thing though is we’ve talked a lot about economic resilience, and that resiliency definitely exists in the US, and it’s more resilient than a lot of folks probably though it was when you look back in time. However, some of that does seem to be breaking here, right? You know, you are seeing rise of credit card debt. You are seeing some increases in folks, particularly at the mid-scale and, and, and lower income classes defaulting on car payments and things like that. And so if you start to make a decision about, you know, do I travel or do I pay my, my car, that is going to affect the industry, you know, as we go forward. And, and that’s gonna play a little bit in that bifurcation that we were talking about. Those who are on the upper end have watched unreal growth for the last few years in their stock market portfolios. You know, they, they feel a little bit more free and, and open travel. Ryan Embree: Yeah, it’s interesting. You’re right. You know, we always talk about still prioritizing travel, but travel over things. But when tho- those things become, like you said, payments or car payments, then all of a sudden the priorities start to shift a little bit. So it’d be interesting to see how that continues in the second half of this year. Now, another topic we that you’re gonna hear at every single hospitality show, it’s a bingo card, is AI and technology. And you, and you actually speak a lot. I’ve seen you on panels speak a lot to it in, in your interviews. Where do you think the hospitality industry, which we’ve said typically is one to slowly adopt technology? Where do you think we are in this cycle of AI adoption? And then maybe you could zoom in a little bit into your organization and, and where you’ve prioritized that, or maybe stayed away from it. Charles Oswald: Maybe we kind of break that down into sounds like three or four areas, right? I think, yeah, it’s what’s the biggest impact today? What’s kinda happening now? And maybe where’s it going? Sure. And, uh, and how do we play into that as a management company, right? Yeah. So I guess there’s four ways. In terms of the biggest impact today, it’s for sure it’s been, it, it, it’s been in distribution, right? Uh, GEO and AEO are the new SEO. And so, um, uh, maybe what’s accelerated hospitality is entrance into AI because the customer was using it to search for hospitality, and then all of a sudden we woke up and said what – Ryan Embree: Great point. Charles Oswald: It’s not just about keywords, but how, how do we become the answer to the question they’re asking? And so that’s, uh, that’s certainly the biggest impact today is on the distribution side. I think what’s happening in progress, we’re starting to see more in the areas of revenue optimization and design, right? Like on, you know, when it comes to new hotel renovations and they and developments. And then the future, where’s it going? I think we’re gonna see AI more in our, more closely integrated into our business analytics, like and that’s gonna extend into labor scheduling and productivity. I think we’ll see it help us in energy management and procurement. Things like F&B menu engineering both from the creative standpoint and kinda marrying that with the math, right? Like, what the cost of plate is and what the customer’s actually buying. And and that’s really important. IAnd by the way, that’s a weak spot, I think in the industry. There are an awful lot of management companies that are not very good on food and beverage side. So at Aperture, what are we doing? First off, I would say we lean really heavily on our tech partners to adapt, adopt AI for their analytics or reporting insights. And today insights has become the real opportunity, right? I mean, if you ask your BI system, you know, it’s one thing for them to be able to pull a report or show you some side-by-side comparisons, but the insights, like, why is this happening? You know, you can tell me, me what my flow-through is, it’s great, but, like, what should it be if we had run according to all the budget metrics that, like, that we put out there? They’re, they’re weak on that side, at least to date. So I think that’s gonna be the next step is that is conveying those analytics and reports to insights. And so, we’re keenly working with technology solutions that they can implement in those ways, and digital marketing efforts that help us improve the distribution that we were talking about earlier, GEO and AEO. And from a practical day-to-day standpoint, you know, we’ve incorporated, cloud enterprise solutions in our daily work and our applications, like, you know, Excel and SharePoint, et cetera, like a lot of other companies have. But we got plenty of room, plenty of runway there when it comes to AI. Ryan Embree: Absolutely. Yeah, 100%. So, uh, every day, yeah. every hour, it feels like sometimes with these announcements. Um, but yeah, you, you mentioned something really, really fascinating at the top of that, the answer of, you know, I think the adoption cycle sometimes with technology and hospitality has been slow because we’ve tried to, sometime, “Hey, download our app,” right? We’re, we’re trying to get the customer to move with the technology that we want them to move into, and the ecosystem that, that, “Hey, you know, do this.” And now, what’s happening is we’re seeing the consumer move into these LLMs and, and AI search, and now hospitality’s kind of been like, “We have to catch up because this is where our customer is,” right? So maybe that does cause a little bit of, uh, acceleration. So, because that is the biggest thing that we’ve been hearing as well, is just AI visibility. There is just this, this fear of a couple years ago, it was the fear of doing anything and being like, “I’m not doing anything with AI and technology. Now it’s like, now I have. My biggest fear is keeping me up, is I’m not being found on AI, uh, search engines and LLMs.” Charles Oswald: Yeah, let me tell you, like, just a great example, I was traveling not long ago, to Chicago, and I had a trip to Nashville, and I was just curious. I just, I went to Google – Yeah. And said, “Hey, what are the, what’s the best hotel in Chicago?” And it gave me a list of sponsored results. So it was like, I don’t know, half a dozen or so hotels there. And it gave me a list of, like, you know, here’s what says, and there’s like 20 properties there, and there is, AAA and Forbes, and there was the map and so all this stuff, and I’m like, “Wow, there, there’s, like, you know, 60 best hotels in Chicago.” And so then I moved over, just out of curiosity, I asked, uh, Claude, “What’s the best hotel in Chicago?” Gave me one answer, named one hotel, this is the best. And it gave me a little honorable mention list of three properties underneath it. I thought, oh, my gosh. And then I did the same thing with Nashville. I get one answer – Yeah. And it’s honorable mentions. And it really started making me think, oh my gosh, like, like, if, if only one hotel is gonna come up with that, how do I make that money? And, uh, and who is this, who is this, um, generative AI trusting? And so, so, so we began to dive really deeply in that conversation about, like, when, where are these trusted resort returns coming from, and how do we influence that, right? How do we make sure we appear there? Ryan Embree: 100%. Yeah, that’s the, the next race right now is to try to figure that out. And that’s difficult. Charles Oswald: Kind of back up and just elaborate, just one more comment – Yeah. Is just that, that, like, in Google, I mean, it’s, sure, it’s trusted. I don’t think anybody says that you don’t, you don’t trust Google on those returns and the 60 properties that it’s sent, but – Right. It’s returning the results that it wants you to see, the search engine. Whereas Claude, ChatGPT, Grock, others, they’re returning the results that, as the consumer, I wanted to see. Ryan Embree: And that’s, and that’s the, I think that’s the difficult because it almost changes into a little bit 40 chess, because I might ask the same question, and based on my search experience, it could look at a different best hotel in Chicago than could be your best hotel in Chicago. Once you go down that. Yeah. Charles Oswald: Are you Going there for business, or is it a wedding, or is the soccer team? Yeah, right. And it, it might know the purpose. It might know lis – a little something about you. You’re exactly right. Ryan Embree: Well, uh, uh, listen, I’m gonna take us back before we get to, into that to rabbit hole and, and lose everybody there, because one of my, uh, one of the favorite parts of the conversation, and we’ve done, you know, now this, I think we’re, we’re over 200 episodes here, but one of the, one of my favorite parts, uh, places of our conversation, Charles, back when we first spoke, was hearing the origin story of aperture hotels and, and the name for it. And so, uh, I wanted just to revisit that for those who may have missed that episode. Can you share that story again and why this whole shift your perspective, which you can find on your LinkedIn, your website, everywhere, that mindset has really resonated, uh, with, so well with, um, hotel owners, investors, and has, has been an important part of your s – your company’s success. Charles Oswald: Oh, wow. Um, you know, thank you for, uh, for asking that question, uh, and, uh, and it’s a reminder and the flashback. You know, so, uh, so what is an aperture, first off, right? It’s, it, it’s, it’s in that, you know, that, that, that camera lens that allows light, right, to, to, to pass through, right? So, so it creates a clear, well-composed image. And so I think from a hospitality brand, um, that maps into some of our values. Um, you know, we talk about transparency and accountability. We talk about clarity and vision, right? Like, an owner sees a, a hotel’s position, um, uh, potential, and we can help capture it, right? We help focus, bring focus. Precision and control, you know, I, I think that helps, uh, convey into our views on process orientation across the enterprise and, you know, and consistent execution. One of our core values is about being actively curious, right? Like, how do you scratch beneath the, the surface and shine a light on, on what that is, right? And, you know, what can we do to, to make, you know, to reveal those, those, the, the hidden business potential? We think about, you know, when we’re walking into the hotel and, and, and we’re touring our, our properties and, and, and looking for those, um, those guest experience improvements, it’s like, how do we make this, uh, picture perfect for the customer who arrives, right? What that arrival experience, what are the first moments of truth? And so I think all of those things, that, that transparency of clarity, vision, precision control, uh, you know, picture perfect, uh, all these things, um, sort of play into that aperture name. But I’ll be honest, there was another part of this, uh, which is that, you know, there’s, like, 400 hotel management companies out there, uh, and there’s hundreds more that used to be. Finding an original name is admittedly difficult. Every name you can think of has been, uh, used. Sure. Uh, we, we were fortunate, uh, to be able to find something that was original that didn’t, you know, pigeonhole us into something like, you know, calling ourselves, uh, Sunbelt Management or something like that. So, so, so that did work out well for us. Ryan Embree: Yeah. Well, I love it because, you know, you, you mentioned at the top that this was, you know, Aperture Hotels was really their origin story started during and during that COVID time, right? During and after that COVID time. And I think it was in those conversations, the companies and organizations that I spoke to that had a very clear North Star, a very clear direction of who they are and their culture during that time, because it was such a difficult time. So to have such a strong kind of name and you have all of those things, I’m sure that is, has been so beneficial for you as you continue to grow and scale, because you need that, right? You need something to kind of lean back onto and be kind of your Compass North, your North Star, however you wanna to phrase it. But I love to hear that. And like I said, it, it stuck with me all these years afterwards, so I wanted to touch on it again. And, um, I saw recently on LinkedIn that, uh, you and your team wrapped up a leadership conference in, uh, New Orleans. Tell us a little bit about that event and how, how instrumental the team has been, and also your, your success over at Aperture Hotels. Charles Oswald: Oh, that is. Well, yeah, that, that, that was a fun time. Uh, first off, getting together, getting our team together – Yeah. For that annual conference is my favorite part of the year really energizes me. Um, you know, I’m so grateful for, for, for, for the team that’s doing this work on the ground and, and the leadersh – uh, we have out there in the field. You know, I think often we talk about performance. We send around our balanced scorecard. We measure and we rank people and, and, uh, you know, we talk about process and so on. And that, and that’s, that’s an important part of the, uh, uh, of what we cover in the, uh, in, in our annual leadership co – uh, conference as well. But, um, but I think when you’re rubbing elbows, uh, you know, you’re in the same room with everybody. Uh, there’s, there’s a different level of, you know, preparation, focus, and curiosity, you know, team member bonding and relationship that happens. And, you know, and I love how in the aftermath of these conferences, we, you know, we hear about how, you know, the general manager, you know, in, you know, in the US West, it’s called the general manager in the US East, and they’re – Sure. They’re getting together and collaborating now on, on, on best practices and, and how they dealt with certain challenges maybe that are shared experiences that they’re having. So that’s where it happens, right? I mean, you get out there in a conference together like this where I think i- ideas get sharpened, uh, perspectives broadened. People learn, you know, here’s some insights, and they, uh, you know, share in their experiences. They challenge each other. And, uh, we, and, and we come out of it just, uh, winning together. And by the way, I should mention also, there’s some really great food, uh, so – Oh, I know. Yeah, yeah. Sorry. New Orleans. Uh, I’m a big eater. Ryan Embree: Yeah, that, that helps too. Uh, Charles Oswald: A few extra, but I’ve never missed one. And, uh, New Orleans is a great place for someone to like me, that’s for sure. Ryan Embree: Yeah. We, well, we talked about how quickly things are moving right now in hospitality, and it’s so important to kinda get everybody together in one place. And we’ve seen how you prioritize, obviously, the, the bigger hospitality events across hospitality. So sometimes to get that dialed in with your team, just so important. And great to hear that that continues to be. ‘Cause if you remember back in the day, we were hearing that that was gonna be the end of this, by the way. Everybody was gonna have these leadership conferences on Zoom, and everyone was gonna love it, and nobody was going anywhere. So, uh, love to see that that, that prediction didn’t come to pass. Now, you’re – Charles Oswald: Yeah, you know, the funny thing about that, Ryan, is – Sure. Is that we’re out there in hospitality on the sales front. We were telling our companies, our clients, why they all need to get together. And hospitality companies are like, “Well, but, but we’re gonna do it on Zoom.” Ryan Embree: Right. Right, exactly. Right? We gotta practice what we preach a little bit Charles Oswald: Both Sides of our mouth, right? Yeah. Yeah. And, and enjoying some of the hospitality, uh, that we provide every single day, right? So, so you’re headquartered in Atlanta, Charles, you’ve got. But the portfolio spans across the country, you mentioned it. Are there any particular markets that you’re seeing strong opportunities and maybe some that you’re cautiously maybe staying away from for a bit right now? Charles Oswald: Well, uh, first off, the Atlanta part. Um, right? I mean, we’re, we’re the transportation hub of the Southeast, but, uh, arguably the country and the world with the world’s biggest and busiest airport. So when we talk about, like, w- where we’re willing to go, we’ve got a competitive advantage from here in the, uh, in that we have more direct flights to more cities across the country and the globe than any other, an- anybody. Else, right? Uh, coming out of, uh, the world’s biggest and busiest airport. So, so that’s, uh, that’s, that’s really nice and not to mention there’s a, there’s certainly a lot of drive markets, uh, that are within four, four hours of, uh, of Atlanta. So, um, so yeah, that makes us pretty opportunistic when it comes to, uh, uh, hotel management assignments. You know, ideally, uh, you know, we’re looking, ideally we’re, we’re looking at, you know, those top 100 or so cities. Ideally, you know, we, we, we certainly have better presence in the eastern half of the US, but we do span from Florida beaches to coastal California. In terms of the type of markets that are, that are more ideal and better fit for us, you know, generally speaking, they’re, you know, a lot of the, the southern markets are, uh, you know, certainly performing well. They’re business friendly. We avoid union hostility, uh, where, whenever possible, right? Sure. And, um, you know, th- those are the type of markets where we’d wanna go. And in terms of, of the type of hotels, you know, again, I think leaning towards the bifurcation that we know exists in, uh, in the industry that kinda says, you know, you gotta be great at, uh, soft branding experiential properties, right? And some lifestyle assets. And, and so that we’re, we’re, we’re leaning that direction. And you see it in our pipeline. You know, so, so our pipeline includes, you know, includes today, uh, multiple Marriott, Hilton, soft branded assets, like, like Tribute and, you know, and Tapestry Autographs. We also have, uh, some brands like Compass by Margaritaville sitting in the pipeline, right? And, and independent. Um, so, so really cool, exciting places where we get to create our own brand, really, our own store – Yeah. Based off of the building that’s there. And all of those new development projects that we’re talking about have, um, they have a lot of credit. I mean, that’s the only way you can pull these off today is if you’re, if you’ve got historic tax credits, you know, so we’ve got that in multiple places and hundred plus year old buildings. It’s, you know, great stories to tell. Uh, we’ve got, uh, you know, tax increment financing, PIDs, we’ve got enterprise zone, we got the CIPLA, you know, many other different factors that have played into making a capital stat that actually works. Uh, and that’s the way to, you know, that’s, that’s the way we’re getting it done and, uh, on the new development side. Ryan Embree: Well, those are fun projects, let me tell you. Um, I, I, I’m sure to work on, because it’s like you said, I mean, you get to tell a story there. Um, sometimes there’s a story already ingrained with these historic buildings that then become a, a key foundational component of, uh, you know, what you’re building on, um, so to speak, and, you know, uh, literally and figuratively when, when it comes to your maybe digital story. So, yeah, very, very cool to see. We’ll, we’ll, we’ll be excited to watch, watch those come to, to life. I want to. We’re, we’re wrapping up here, Charles, but I always feel like it’s always my duty, you know, having the privilege to talk to leaders like you, try to just get as much inside advice as I can out of you during this time. Obviously, as a business owner, you know, starting a business never easy, so much vision, resilience, incredible amount of commitment, especially doing one where you started it during a historic time and around COVID, right? But looking back on your journey building Aperture, you know, what advice would you give maybe to the next generation of hospitality leaders? It doesn’t necessarily have to be about if someone’s wanting to build their own, uh, management company, but e- even just a hospitality professional just now today in 2026? Charles Oswald: That’s a good question. You know, some things that come to mind is, uh, it’s a one in whatever business you’re, you’re doing, if, if you’re trying to be entrepreneurial and you wanna be an owner, I’d say, you know, choose your partners carefully, right? If you’re coming up in the business, I’d say, um, master the numbers, you know, not just your gut. If you’re, you know, you’re, you’re, you’re in the hiring seat, uh, uh, as a, as a team leader, I would tell them to, um, make sure they treat people decisions as serious as the capital decisions, right? Very, very important. I think from a business development standpoint, uh, I say those guys that are trying to, you know, build a, a portfolio need to y – learn to, to read the deal and not just as an operation. I think young or old, we should embrace the tech shift. I couldn’t believe I, I have some college professor friends, I do some advisory work at several universities, and I listen to, uh, college professors and some students out there, uh, who are very, being very resilient, r- resistant to AI, talking bad about it, they view it as a threat. And, uh, I’m like, “Hey, guys, y’all need to know that we do employ people, employers are looking for those young folks to come out with some experience and exposure and learning, uh, you know, and, and, and to have some insights in how to, how, you know, we cannot adopt AI at our companies.” And, and, uh, you know, you’re doing an injustice if, uh, if you’re resisting tech shift. Uh, so, and lastly, I would say think about your reputation management, right? Like, like, protect your credibility with your owners, with your franchisors, like it’s capital, because it is. Ryan Embree: Great advice. Sound, sound about. We got. That was comprehensive. Thank you for, thank you for sharing that. No, really appreciate it. Like I said, you know, uh, try to glean as much as I can out of these conversations and share it. Um, all great advice. Um, you know, hopefully we don’t have to wait three years next time to have you back on the podcast. Would, would love to catch up with you then, but who knows where, where you’ll be and, and the growth, uh, of Aperture Hotels. But what’s next? Like, as we wrap up today’s final question, kinda what’s your vision for the future as you look into the, this latter part of the half of the 2020s, right, for Aperture Hotels? Charles Oswald: Yeah, I think, um, being involved in a few developments is, is, you know, the one side. I’d say there’s just ongoing organic growth of, uh, taking on, on, uh, new management contracts, and they’ll probably mostly still be through, management company transitions as opposed to actual ownership transitions. And then, look, M&A is on the table, right? We, we’ve studied, uh, a few other small management companies that we can maybe, uh, acquire or merge in with. And I think that’s, yeah, I, I’m continuing to be open to that, uh, that conversation and, and, uh, uh, I hope to probably do just one. Uh, I don’t think multiple, but, but, but probably just one that’s really the right fit and the right strategic play. Ryan Embree: Awesome. Well, we’re excited. It’s been cool to watch your journey and aperture hotels from when we first spoke with you to here we are now and wish you nothing but success. So thank you so much, um, for taking the time to, to spend some time with my, myself as well as our sweet spot listeners, Charles. Charles Oswald: Yeah. Thank you. It’s great chatting. I appreciate it, Ryan. Ryan Embree: alright. Thanks, everyone. We’ll talk to you next time on The SuiteSpot. To join our loyalty program, be sure to subscribe and give us a five-star rating on iTunes. Suite Spot is produced by Travel Media Group. Our editor is Brandon Bell with cover art by Bary Gordon. I’m your host, Ryan Embree, and we hope you enjoyed your stay.  

Send us Fan MailThe path to a local purchase used to be a straight line. It isn't anymore. Damian Rollison, Senior Director of Market Insights at SOCi, joins Greg Sterling and Mike Blumenthal to unpack SOCi's third annual consumer study and the idea at its center: the verification loop. Consumers now bounce among search, social, AI, and review sites — corroborating a choice before they act — and this year AI posted the single biggest behavior jump the survey has ever recorded.We get into the numbers that matter for local marketers: AI usage for local research leaping from 9% to 52% year over year, the 81% of consumers who verify an AI recommendation before acting, why search *gained* ground even as AI exploded, and how the "where do you start" question breaks down very differently across restaurants, financial services, healthcare, property, and fuel & auto. Plus the practitioner reality check — habitual vs. one-time local behavior, the blind spot in last-click attribution, and the short list of surfaces that actually move AI visibility.Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

Justin Bieber Biography Flash a weekly Biography. September 2, 2026, and Justin Bieber's last few days have been a mix of polished romance, viral drama, and some quietly big moves in his business universe, all of it biographically significant for a star in his early thirties pivoting into veteran-era fame. Over the weekend, Justin and Hailey Bieber were front and center at Finneas O'Connell and Claudia Sulewski's wedding in Montecito, California, a star-studded event where he traded streetwear for a sharp black suit and dark sunglasses, while Hailey turned heads in a citrus-toned dress. Geo.tv and People-style coverage report that Justin shared a series of glam selfies from the ceremony on Instagram, captioned simply with red heart emojis, reinforcing the public narrative of a united, camera-ready power couple. However, footage and photos from the same wedding triggered a fresh wave of marriage speculation. Outlets like The Blast and other entertainment sites describe an “intense” or “animated” exchange between Justin and Hailey, followed by the two walking away in opposite directions, which some tabloids framed as a potential fight and used to revive long‑running split rumors. A Taiwanese entertainment report from United Daily News likewise notes that while Hailey appeared emotional and gesturing, there has been no statement from the couple, and the imagery alone cannot confirm whether it was a serious argument or just a heated conversation. Other commentators, including anonymous sources cited by gossip insiders, insist they were not fighting and point to Justin's affectionate wedding selfies as a counterweight. That discrepancy is important: the argument narrative is speculative and unconfirmed, while the affectionate posts are verified. Beyond that flare-up, recent weeks show Justin leaning into the family-man chapter of his biography. Entertainment coverage notes that he and Hailey recently celebrated their son Jack Blues's second birthday, with Hailey posting family photos and Justin sharing summer snapshots from a lake getaway, a Dodgers game, and a boat day, all filled with PDA and a relaxed, domestic tone that contrasts sharply with the old teen-idol image. On the business side, lifestyle and culture outlets report that Justin's independent brand SKYLRK has been teasing new Y2K-inspired audio products, including a tiny MP3 player and neon headphones, suggesting a deliberate push into nostalgic tech-fashion that could shape his post‑music legacy. Thanks for listening, and be sure to subscribe so you never miss an update on Justin Bieber, and search the term Biography Flash for more great biographies. Thanks for listening. This has been a Quiet Please production. Get the best deals https://amzn.to/3ODvOta

Most health experts who take insurance have been told the same thing. If you want to make real money, drop insurance and start selling high-ticket cash pay programs. I like a good cash pay program. I also think that advice gets applied to practices where it makes very little sense. This episode is a real coaching conversation with my client Angelina, who owns an established, heavily insurance-based dietitian practice in Ohio. She has clients, she gets referrals from gastroenterology groups, and her reimbursement rates are solid. The most important question for her business was never whether to blow up a working model. It was how to make that model more profitable, more differentiated, and less dependent on adding sessions to her calendar. We build a hybrid offer in real time, where insurance covers the clinical sessions and the client pays separately for the testing, messaging access, and resources insurance was never going to cover. We get into pricing, continuity, boundaries around access, and how to position a practice so the big insurance-based platforms stop being competitors at all. If the only two options you've been given are more 1:1 sessions or stop taking insurance, this conversation gives you a third option that's got serious potential. Timeline Highlights [00:00] – Why "stop taking insurance" is the wrong first move for an established practice [08:16] – Angelina's setup: buying a twenty-year-old insurance-based practice in Ohio [12:57] – How a hybrid offer works and what the cash portion actually pays for [15:51] – Competing with Nourish, Fay, and BerryStreet without competing on price [20:44] – Naming the specific result: healing IBS and IBD instead of managing symptoms [29:08] – Building a low-ticket continuity offer so clients don't disappear at month four [33:10] – What belongs on the cash-pay side: testing, meal plans, supplements, portal resources [37:40] – Pricing the hybrid when insurance already covers part of the total [42:44] – Why graduating every client costs you revenue and costs them results [48:40] – Setting messaging boundaries before you need them [55:45] – SEO, GEO, and Google reviews for a practice built on local referrals [1:04:41] – Doubling income without adding a single session Top Quotes from the Episode "You can't out-price a company with venture funding and insurance leverage. The move is to build something they aren't even offering." "Nobody stands in a parking lot deciding between McDonald's and a good gourmet burger. Those aren't the same product, and your practice shouldn't be the same product as a platform handing out free sessions." "Insurance teaches people to buy an hour of your time. A signature offer teaches them to buy a result." "The cash portion of a hybrid offer covers everything insurance was never going to pay for, which is usually the part that creates the outcome." "Not everyone wants to be graduated. I've worked with the same trainer for eleven years because I like having the help, and your clients are no different." "People overstuff their deliverables and then spend years on the hook for all of it. The better question is what's the least amount of support someone needs to get what they came for." "Set the boundary before you need it. Renegotiating access after someone has already crossed the line is a much harder conversation." "This model lets you earn twice as much from the same number of sessions, or keep the income steady and cut your session load in half." Links & Resources Take the CEO Type Quiz Practice Better (EHR, client portal, messaging, program delivery) If this one landed, follow the podcast, leave a review, and send it to a practitioner who's been told insurance is the reason they aren't making enough.

Join us for one of our favorite 90s Disney traditions, the annual cocktail party. We've got three Disney cocktails plus a fourth sent in by a listener. We also have a variety of conversations and topics far too varied to list here. Come hang out with us and grab a beverage!If you're listening to this and want to watch, check out the VoD on Spotify!00:00 Backyard Cocktail Kickoff01:32 Mikey's T-Rex Mojito Memory03:51 Bartender Cam and Trip Talk06:33 Oogie Boogie and Cartoon Nostalgia12:14 Blender Drama and Rum Math15:57 Mojito Taste Test21:21 Disney Springs Bar Debate23:36 Sake Boxes and Rum Rabbit Hole26:02 Vodka Smuggling Storytime27:05 Random Russian References27:22 Blender Talk and Frozen Drinks28:57 Disney Bars Wishlist30:01 Haunted Mansion Bar Rumors32:03 Universal Epic Universe Plans36:32 Trip Dining and Epcot Ideas40:34 Mint Debates and Movie Quotes43:17 Banana Old Fashioned46:49 Whiskey, Scotch, and Peaty Tastes48:47 Bananas and Arepas49:56 Allspice Drink Talk50:35 Bitters Bottle Problem51:10 Dollywood Ride News53:10 Banana Old Fashioned54:40 Lulu Bar Storytime56:01 Spam Musubi Attempt57:43 Go To Cocktails Debate01:00:27 Disney Lounge Nostalgia01:02:13 American Adventure Faves01:06:00 Pixel Watch Tangent01:07:17 Old Disney Ticket Memories01:11:04 Discovery Island Ideas01:13:02 Catwalk Cooler Recipe01:15:59 Rum Floater Setup01:16:36 Rum Talk and Daiquiris01:18:30 Disney Animation Courtyard Nostalgia01:22:13 Ice Ratios and Blending Tips01:22:58 Club 33 Plans and Lounge Confusion01:30:54 Taste Test and Vacation Vibes01:32:24 Blue Drinks and Grenadine Stories01:34:09 90s Cartoons And Mike Judge News01:36:19 Grilling Gear and Burger Debates01:41:20 Dole Whip and Orange Bird Feelings01:42:20 Sonny Eclipse Appreciation01:43:36 Lost Ride Footage01:44:42 Ambient Animatronics Return01:45:21 Monsters Inc Pixar Ranking01:48:55 Coco Praise and Tears01:50:22 DreamWorks Debate01:54:16 Highbrow Batanga01:58:06 Nomad Lounge Memories02:03:47 Geo 82 Bar Vibes02:07:08 Tower of Terror Dares02:10:16 Tower of Terror Trauma02:12:02 Dreamfinder Returns Hype02:16:27 People Mover Comeback Debate02:18:10 Cocktail Rankings Recap02:24:25 Fan Expo Celebrity Stories02:33:40 Final Votes and WrapFollow Us⁠Blue Sky⁠ | ⁠Facebook⁠ | ⁠Threads⁠ | ⁠Instagram⁠Email: ⁠90sDisneyPodcast@gmail.com

Ask ChatGPT for the best mobile puzzle game and it does not say Candy Crush. It says Monument Valley, a game from 2014 that is not on any top grossing chart.Kalie Moore has spent the last year working out why, and this is the version a game studio can act on.I keep getting the same question from studios: how do you get found now that players ask an AI instead of searching. So I asked someone who does it for a living.Kalie Moore runs High Vibe PR, a boutique PR agency for gaming, AI and frontier tech companies, with offices in the USA, Europe and Asia. Clients include Pocket Worlds, the publisher of Highrise, and Overwolf, who she has worked with for six years. She also started PRCoverage.AI, a PR reporting platform she built the first version of herself after a dev shop quoted her $60,000 to $80,000 for an MVP, and then brought on a co-founder and CTO to make it something other agencies could use. In this conversation she walks through the work, the data, and the parts she says she cannot prove yet.Generative engine optimization, or GEO, is the practice of getting a brand named in AI answers, the way SEO gets you ranked in search results. For a game studio that means tracking which games and studios ChatGPT, Gemini, Claude, Perplexity and Google AI Overviews name for a given prompt, then building the earned media those answers are assembled from.WHAT YOU GETHow game studios actually get recommended by ChatGPT, and why app store rank and AI recommendations measure two different things. When Kalie checked, Monument Valley sat at number 11 on US App Store paid and neither it nor the sequel appeared on free downloads or top grossing, and ChatGPT, Gemini and Perplexity all still named it first.Which sources AI engines actually cite for games. On the prompt she tested, 18 of ChatGPT's 24 cited sources were best-of listicles, 5 were Wikipedia and 1 was Reddit. Gemini used four sources for its whole answer, one of which was the game publisher's own blog.How Pocket Worlds' Highrise took 10 of 12 target prompts off Roblox in the US, including best mobile virtual world, and the earned media base that made it possible in a month rather than a year.Why you do not need IGN. Niche genre roundups, a publisher blog and creator videos all get cited, and for cozy games a single 500,000 subscriber YouTuber outweighs the games press.Whether ranking in AI actually converts to players. Kalie is direct that she cannot yet tie an AI ranking to paid users. What she can cite: AI platforms pulling 9.5 billion visits a month globally, up 70% year over year while Google search stays flat, AI's top pick becoming the user's pick in 74% of cases, and 88% of people accepting the shortlist without a second prompt.How fast a citation source can disappear. Reddit accounted for close to 4% of ChatGPT's search citations until 14 August, when PromptWatch measured an 86% drop.How a boutique PR agency ended up shipping software, and the one job Kalie will not let AI near: executive positioning. Including the client media list, clearly generated by a chatbot, that had a dead journalist on it.CHAPTERS0:00 What PR Actually Does3:47 How AI Decides Which Games Get Named8:50 Case Study: Outranking Roblox12:18 Does AI Ranking Convert?14:07 Building High Vibe on Word of Mouth18:36 Building PRCoverage.AI24:12 The Gaming GEO Leaderboard28:46 Founders Going Direct34:13 Six Years of Overwolf Comms37:48 Listicles, Reddit and the Citation Crash41:17 Start Narrow, Start Now45:09 Get Your Founders Writing47:23 Why AI Makes Everyone Average49:37 Where to Find KalieKALIE MOOREHigh Vibe PR: https://highvibepr.comPRCoverage.AI: https://prcoverage.aiLinkedIn: https://www.linkedin.com/in/kaliemoore/Gaming GEO leaderboard: https://www.highvibepr.com/gaming-geo-leaderboard?utm_source=youtube&utm_medium=podcast&utm_campaign=gamemakers

Learn how to use AI to answer the marketing questions that actually matter. Join our free live Masterclass → https://www.passetto.com/ai-marketing-kpi-masterclassShowing up in AI search isn't a ranking game. It's a category-level eligibility problem.In this episode, Carolyn and Amber sit down with Gaetano DiNardi, the GOAT of SEO, to break down what actually gets a brand recommended by an LLM: entity association, AKA the model's pre-existing, trained-in belief that you belong in a category. It takes months, sometimes years, to build. No schema markup or "LLMs.txt" trick shortcuts it.Then they go after the citation obsession running the GEO conversation. Gaetano has clients getting cited constantly and still not getting recommended, because a citation and a recommendation aren't the same thing.Topics covered:Why GEO is a category eligibility problem, not an SEO ranking problemWhat "entity association" is, how long it realistically takes to build, and why some brands shouldn't even try yetThe citation myth: why getting cited everywhere doesn't mean getting recommended, and why the "95% third-party" stat is misleadingWhat it actually takes to get recommended by name when a buyer asks an AI tool for a shortlistWhy top-of-funnel content is dying on owned domains and moving to "rented land" (YouTube, LinkedIn, Substack)Who should prioritize SEO/GEO right now, and who's still too early to botherSkip to 47:00 to watch a live walkthrough: Gaetano reverse-engineers a ChatGPT recommendation in real time, asking it directly how it landed on an answer and which sources it actually pulled from.-----------------------------------------------------Measure marketing beyond leads and last-touch attribution.Passetto unifies CRM and marketing data into one clean, governed model, to finally help marketing leaders measure the KPIs they actually need.See how marketing influences pipeline, how marketing changes win rates and deal size, which programs are actually working, and where to invest next. Then query it all through AI, on demand.

What separates the brands that dominate their category from those that disappear into digital noise? Two things: a ruthlessly focused niche and a brand story governed with such precision that your ideal client finds no other logical answer. Lindsey Busfield, co-founder of Optimize My Firm, built the nation's most recognized SEO agency for personal injury attorneys by doing exactly that — going so narrow, so deep, and so disciplined in her StoryOps™ that competitors simply can't follow. In this episode of the Business of Story, host Park Howell and Lindsey unpack why niching down is the most powerful brand strategy available to any business, how governing your story with clarity, consistency, and coherence makes you the category king or queen of your market, and why AI-driven search now rewards exactly this kind of high-fidelity storytelling. You'll discover: Why casting a wide net produces shallow results — and how radical niche focus turns your brand into the signal, not the noise How personal injury lawyers use story to win cases — and what every business can steal from that approach to govern their brand narrative How to build your digital footprint across SEO, AEO, and GEO so that Google, Perplexity, and every AI search engine serves you up as the definitive answer in your market Lindsey is also host of the Personal Injury Marketing Minute podcast and author of How Personal Injury Lawyers Get Leads: What Works, What Doesn't, and Why — available now on Amazon. Connect with Lindsey Busfield: Website: optimizemyfirm.com Email: lindsey@optimizemyfirm.com LinkedIn: Lindsey Busfield Learn more about the Business of Story and StoryOps™: storycyclegenie.ai

In this LoanOfficerPodcast.com episode the host Chris Johnstone sits down with John Farrell, a Newport Beach-based mortgage professional with nearly three decades of experience, to discuss how he built a $100M+ mortgage business specializing in jumbo loans and is now setting his sights on reaching $200 million in annual production. John shares how deep relationships, referral partnerships, mindset, database marketing, and embracing AI have helped him build a sustainable business in one of the most competitive mortgage markets in the country. He also reveals how AI platforms are already generating high-value mortgage opportunities—including referrals for a $16 million deal and a $5.8 million deal. In this episode, you'll learn:     •⁠  ⁠How John Farrell built a $100M+ jumbo mortgage business by specializing in high-net-worth clients and developing deep referral relationships with Realtors and financial professionals.    •⁠  ⁠How consistent database marketing and authentic storytelling can help loan officers stay top of mind and generate more repeat business and referrals.   •⁠  ⁠How AI, ChatGPT, Google Business Profiles, GEO, and online authority are creating a new source of mortgage referrals—including high-value jumbo loan opportunities. Whether you're a loan officer looking to break into the jumbo mortgage market, grow your referral network, improve your database marketing, or prepare your business for AI-powered search, this episode is packed with actionable insights from a mortgage professional who has spent nearly 30 years adapting and growing through changing markets. Listen now to discover how John Farrell combines relationships, specialization, mindset, and emerging AI strategies to build a high-performing mortgage business. If you enjoyed this episode, be sure to subscribe to LoanOfficerPodcast.com and leave us a 5-star review. Your support helps us continue bringing you conversations with the mortgage industry's top producers, innovators, and business leaders.

What if the biggest mistake men make after a prostate cancer diagnosis is not eating the "wrong" food - but becoming so afraid of food that eating itself becomes stressful?In this solo episode, Dr. Geo draws on more than two decades in holistic and integrative urology to cut through the noise around prostate cancer nutrition. Rather than promoting another rigid diet, he explains how food choices interact with physical activity, stress, metabolic signaling, and long-term sustainability. The goal is not perfection. It is to create a healthier internal environment while still enjoying life, family, and food.In this episode, you'll learn...Why no single food causes or cures prostate cancer.How exercise and stress may change the way your body responds to food.Why Dr. Geo favors a plant-forward Mediterranean pattern while allowing strategic flexibility.How to think about protein, fish, red meat, processed foods, saturated fat, and fasting after diagnosis.If prostate cancer nutrition has left you overwhelmed, this episode offers a simpler framework for deciding what to eat - and what actually matters most.Chapterts00:00 Food Myths Intro00:55 Podcast Disclaimer01:34 Why Nutrition Confuses03:34 Principle One No Guilt04:46 Stress Exercise Absorption08:57 No Magic Foods12:55 How Cancer Signals Work16:40 Processed Foods And Portions21:02 Best Diet Patterns25:11 Protein And Muscle28:38 Meat Poultry Fish31:23 Carbs And Fats35:48 Fasting And Overeating37:17 Thrive After Diagnosis

  THE SHOW NOTES   Cooking for other people Intro Dolly Parton History Chunk      - August 28th Now What's Ted Cruz Done? Ask George      - ASMR-like response? from Keisha Religious Moron of the Week      - Kenneth Sparks, aka Apostle KC Sparks Tell Me Something Good      - Otter Resuscitation Tickets and packages for    GEOLOG1K available soon! Show Close .........................   UPCOMING SCHEDULE   The George HraBandSunday, Sept. 6th SteelStacks, ArtsQuest 9:00–11:00 pm Episode 1000 of The Geologic Podcast Saturday, January 9, 2027 The Icehouse, Bethlehem, PA .........................   SUBSCRIPTION INTERFACE   You can now find our subscription page at GeorgeHrab.com at this link. Many thanks to the sage Evo Terra for his assistance. .........................   Get George's Music Here  https://georgehrab.hearnow.com https://georgehrab.bandcamp.com ................................... SUBSCRIBE! You can sign up at GeorgeHrab.com and become a Geologist or a Geographer. As always, thank you so much for your support! You make the ship go. ................................... Sign up for the mailing list: Write to Geo! Check out Geo's wiki page, thanks to Tim Farley. Have a comment on the show, a Religious Moron tip, or a question for Ask George? Drop George a line and write to Geo's Mom, too!

Allie Mae, Ramsey Hernandez, and Derick Gonzales join Geo and Derek to breakdown performing at a historic Kill Tony Madison Square Garden show, open-world gaming rumors, and high-profile news headlines.In This Episode:Kill Tony at MSG: Derek and Ramsey share their firsthand experience performing at Madison Square Garden for Kill Tony, navigating sign-up madness, and handling the adrenaline of a sold-out arena crowd.Studio Accounting & Drama: Geo and Derek air out recent schedule conflicts, party invite mix-ups, and long-standing debts between the hosts.Gaming & Media News: The panel dives into the latest GTA 6 leaks and debates why modern developers are shifting open-world sandbox mechanics.True Crime & Legal Headlines: A deep dive into high-profile news cases, including the Luigi Mangione trial headlines, street security realities, and navigating the New Jersey correctional system.ON THE GATE! ENJOY!Original air date: 8/24/26Join the live chat Wednesday nights at 11pm EST. Uncensored versions of the show streamed Monday and Thursday at 2pm EST on GaSDigital.com. Signup with code OTG for the archive of the show and others like Legion of Skanks, The Regz, and Story Warz. FOLLOWGeo PerezInstagram - https://www.instagram.com/geoperez86/Derek DrescherInstagram - https://www.instagram.com/derekdrescher/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week on YKWD Tristan, Geo, and Derek talk freaking out in public. Get the EXTRA YKWD, Watch LIVE and UNEDITED AT https://www.patreon.com/robertkelly LIVE FROM THE SHED AND MORE ON PATREON DUDE!!! https://twitter.com/robertkelly https://twitter.com/YKWDpodcast http://instagram.com/ykwdudepodcast https://www.facebook.com/YkwdPodcast/Download Cash App Today: https://click.cash.app/ui6m/y0k6ofda #CashAppPod.Cash App is a financial services platform, not a bank. Banking services provided by Cash App's bank partner(s). Prepaid debit cards issued by Sutton Bank, Member FDIC. See terms and conditions at https://cash.app/legal/us/en-us/card-agreement. Direct Deposit, Overdraft Coverage and Discounts provided by Cash App, a Block, Inc. brand. Visit http://cash.app/legal/podcast for full disclosures. Learn more about your ad choices. Visit megaphone.fm/adchoices

Sidney Gantt and Geo Perez join Zac Amico and discuss Geo's relapse and drunk texting his ex, Zac visiting Jim Henson's Creature Shop, Steve Harvey as a Family Feud host, white people being in other people's business, the Disney adult stalking Peter Pan, the possible Philly serial killer, Monsters of God documentary, the illegal reptile trade, addicted chimps and so much more! Air Date: 08/17/26Support our sponsors!BodyBrainCoffee.com - Use promo code: ZOO15 to get 15% off!Zac Amico's Morning Zoo plug music can be found here: https://www.youtube.com/watch?v=oMgQJEcVToY&list=PLzjkiYUjXuevVG0fTOX4GCTzbU0ooHQ-O&ab_channel=BulbyTo advertise your product or service on GaS Digital podcasts please go to TheADSide.com and click on "Advertisers" for more information!Submit your artwork via postal mail to:GaS Digital Networkc/o Zac's Morning Zoo151 1st Ave, #311New York, NY 10003You can sign up at GaSDigital.com with promo code: ZOO for a discount of $1.50 on your subscription and access to every Zac Amico's Morning Zoo show ever recorded! On top of that you'll also have the same access to ALL the shows that GaS Digital Network has to offer!Follow the whole show on social media!Sidney GanttTwitter: https://twitter.com/SidneyGanttInstagram: https://www.instagram.com/sidneyganttGeo PerezTwitter: https://twitter.com/geoperez86Instagram: https://instagram.com/geoperez86Zac AmicoTwitter: https://twitter.com/ZASpookShowInstagram: https://instagram.com/zacisnotfunnyDates: https://punchup.live/ZacAmicoSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.