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We Don't PLAY
SEO Secrets: Why Do Search Engines Rank Webpages Higher Than Others? Marketing Masterclass with Favour Obasi-ike

We Don't PLAY

Play Episode Listen Later Sep 9, 2025 52:26


SEO Secrets: Why Do Search Engines Rank Webpages Higher Than Others? with Favour Obasi-Ike) | Get exclusive SEO newsletters in your inbox.This discussion focuses on web page ranking and SEO strategies, particularly in the context of evolving search algorithms and AI. Favour highlighted the importance of domain authority and page authority, emphasizing that content needs to be contextual, comprehensive, and in multimedia formats to rank effectively. They discuss practical tools like Google Search Console and SEOGets for analyzing website data and improving rankings. Additionally, the conversation touches on the accelerated pace of content indexing due to social media and podcasts, suggesting that unique analysis and experience, especially through quotes and diverse content clusters, are crucial differentiators in a world saturated with AI-generated content.Next Steps for Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Need more information? Visit our Work and PLAY Entertainment website to learn about our digital marketing services.FAQs on Elevating Web Page Ranking in the AI Era1. Why do some web pages rank highly on search engines while others don't?Web pages rank differently due to various factors that influence their visibility to search engine algorithms and users. Key reasons for higher rankings include strong domain authority, relevant and contextual content, the use of multimedia formats, and addressing user queries effectively. Conversely, pages may not rank well if their content is outdated, contains error messages or broken links, lacks credibility, or fails to provide the type of information users are actively seeking. Essentially, a page's ability to rank is a reflection of its usefulness, credibility, and technical optimization in the eyes of search engines.2. What is "domain authority" and why is it important for web page ranking?Domain authority refers to the credibility and trustworthiness of your entire website in the eyes of search engines. It's often represented by a score from 0 to 100, with a higher score indicating greater authority. A strong domain authority is crucial because it signals to search algorithms that your website is a reliable source of information. This trust is built through the credibility of your content and its context. A website with high domain authority can help its individual web pages rank more easily, even if a new page is just published, because the overarching trust established with Google (and other search engines) extends to all its content. Tools like Ahrefs can be used to check your website's domain authority.3. How do content pillars and content clusters contribute to a webpage's ranking?Content pillars and content clusters are strategic approaches to organizing your website's content to improve ranking. Content pillars are broad, foundational topics central to your business or niche. Content clusters are groups of related, more specific articles or pages that link back to a central pillar page. This structure creates a "roadmap" for both users and search engines, demonstrating a comprehensive understanding of a topic. By providing detailed, interconnected content around specific themes, you establish your website as an authoritative resource, allowing people to find you based on various related search queries, thus boosting your overall search visibility.4. How can multimedia and different content formats improve web page rankings?Incorporating multimedia and diverse content formats significantly enhances a web page's ranking potential. While basic text is important, pages that include elements like embedded YouTube videos, infographics, FAQs, pricing lists, and even quotes, offer a richer user experience. Videos, for example, generate captions (text within text), and podcasts can be transcribed, effectively creating "text to the power of three" (text, audio, video all contributing to textual content). This multi-format approach provides more context and content for algorithms to parse, caters to different learning preferences, and increases user engagement, signaling to search engines that the page is valuable and comprehensive.5. What role do search engines like Google Search Console play in optimizing web pages for ranking?Google Search Console (GSC) is a free and essential tool for website owners to monitor their site's performance in Google Search. It acts as the "internet service provider" for your website within Google's database. GSC provides valuable data on how users find your site, which queries they use, and how your pages are performing. By tracking queries, impressions, and clicks, you can identify what information people are seeking and then strategically create or refine content to address those needs. Submitting your sitemap and regularly checking GSC allows you to ensure your content is indexed, track its performance, and make informed decisions to improve rankings. Other search engines like Bing and Yandex also offer similar tools.6. How can an individual's unique analysis and experience differentiate their content in an AI-driven world?In an era where AI can rapidly generate vast amounts of content, unique analysis and personal experience have become paramount differentiators. While AI can produce factual information, it often lacks the nuanced insights, personal anecdotes, and real-world expertise that a human can provide. For instance, when discussing a topic like cooking eggs, an AI might list recipes, but a human can share their experience with different pan types or specific techniques that yield better results. Injecting your personal perspective, insights, and expert opinions into your content creates a level of authenticity and depth that generic, AI-generated content cannot replicate, making your pages more valuable and trustworthy to both users and search algorithms.7. What are some actionable strategies for improving web page rankings quickly today?The landscape of SEO has evolved, allowing for quicker ranking compared to a decade ago. Here are some actionable strategies:Utilize Google Search Console (GSC): Install GSC, analyze query and page data (potentially with tools like SEO Gets), and use AI to help create prompts for analyzing this data to build better web pages.Leverage Domain Authority: If you have a powerful website, new or revised content can rank faster due to Google's existing trust. Press releases can also help promote important content as news is a strong signal to search engines.Content Context & Clusters: Focus on creating contextual content around specific topics, using content pillars and clusters to cover subjects comprehensively.Multimedia Integration: Embed videos, infographics, and other visual or audio elements. Ensure these elements have accompanying text (captions, transcriptions).Answer User Queries (The 5 W's and 1 H): Create content that directly answers common questions people are asking, using the "who, what, when, where, why, and how" framework in your articles and URLs.Create "Tools" Content: Articles or pages about "tools" (free or paid) often attract significant traffic because users are actively seeking solutions.Consistency and Recurrence: Regularly update and create content, and don't be afraid to revisit and expand on successful topics over time.8. How has AI impacted the way web pages rank, and what does it mean for content creators?AI has significantly altered the ranking landscape. While traditional search engines (Google, Bing) remain crucial, AI search (like ChatGPT or Google Gemini) now plays a role in how information is discovered. For content creators, this means adapting to a system where "ranking" on AI might be more accurately described as "earning impressions" or "citations." AI models scrape data from existing online sources, so content that already ranks well on traditional search engines is more likely to be cited by AI.This emphasizes the importance of:Traditional SEO Foundations: Continue to optimize for Google and other search engines, as they remain the primary data source for many AI models.Clarity and Intent: Create content that directly answers user questions in a clear, structured manner, as AI prioritizes direct answers.Attribution and Sourcing: Ensure your content is authoritative and properly attributed, so AI tools can confidently cite your work.Podcasts as a Ranking Tool: Podcasts, with their associated show notes and transcripts, are becoming a powerful way to rank quickly on both traditional and AI-driven searches, as they offer rich, contextual audio and text.Digital Marketing SEO Resources:>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Fuel Hotel Marketing Podcast
275 - What Hoteliers Need to Know About GEO: Generative Engine Optimization

Fuel Hotel Marketing Podcast

Play Episode Listen Later Sep 9, 2025 48:52


Episode 275 of the Hotel Marketing Podcast uncovers the secrets of Generative Engine Optimization, or GEO. Hoteliers have three primary customers online: people, search engines, and AI. Today we delve into how you can succeed in optimizing for AI engines such as ChatGPT, Gemini, Claude, CoPilot, and others. Get the full show notes at www.TravelBoomMarketing.com/podcast

Don't Stop Us Now! Podcast
Ahead of the AI Curve - Jim Lecinski

Don't Stop Us Now! Podcast

Play Episode Listen Later Sep 9, 2025 41:53


Imagine you're a marketing professor who saw the AI revolution coming years before ChatGPT hit the scene, wrote the definitive book on AI marketing in 2021, and now find yourself at the epicentre of one of the most dramatic transformations in history.This is the very position this week's guest, Jim Lecinski, finds himself in. Jim is a Clinical Professor of Marketing at Northwestern University's prestigious Kellogg School of Management, where he teaches AI in Marketing and has won Professor of the Year. Adding to Jim's canny foresight is his prior, 13-year career as a VP at Google. As a result, Jim brings both the practitioner's real-world experience and the academic's analytical rigour to one of the most important questions facing leaders and marketers today: how do you harness AI not just for efficiency gains, but for genuine competitive advantage and growth?In our conversation, you'll also hear about:Jim's 2x2 framework for thinking strategically about AI applications in marketing Use-case examples from brands such as Coca-Cola, Starbucks, and IKEA where AI is used to revolutionise everything from creative development to customer serviceWhy businesses need to prepare for the shift from search engine optimisation (SEO) to "generative engine optimisation" (GEO), and what that means practicallyThe emerging world of AI agents and how this will fundamentally change how we all shop, andJim's essential learning resources for those who want to stay ahead of the curve.We loved the way Jim shares his own wisdom and insights as well as sharing many examples of what market leaders are actually doing with AI.We know you'll enjoy this conversation with the whip-smart professor who saw the AI future ahead of the crowd. Useful LinksJim Lecinski on LinkedInAI Marketing Association Marketing AI Institute Andrew Ng's AI for Everyone course on Coursera Hosted on Acast. See acast.com/privacy for more information.

CBN.com - NewsWatch - Video Podcast
CBN NewsWatch AM: Terrorists Open Fire in Jerusalem - September 8, 2025

CBN.com - NewsWatch - Video Podcast

Play Episode Listen Later Sep 8, 2025 28:30


President Trump has issued his "last warning" to Hamas to release the remaining hostages. This comes as Israel is keeping up the pressure on Hamas with more strikes in Gaza. South Korea authorities say the nearly 500 people arrested Thursday at a Geo

CBN.com - NewsWatch - Video Podcast
CBN NewsWatch AM: Terrorists Open Fire in Jerusalem - September 8, 2025

CBN.com - NewsWatch - Video Podcast

Play Episode Listen Later Sep 8, 2025 28:30


President Trump has issued his "last warning" to Hamas to release the remaining hostages. This comes as Israel is keeping up the pressure on Hamas with more strikes in Gaza. South Korea authorities say the nearly 500 people arrested Thursday at a Geo

Let’s do Niarn & Geo
Episode 138

Let’s do Niarn & Geo

Play Episode Listen Later Sep 8, 2025 48:33


Geo har holdt kærlighedsfest, hvor små børn ikke måtte få taget billeder med deres idoler, men voksne damer gerne måtte få taget billeder med Jonatan Spang. Han har fået et par lilla sko en en masse U2 merch, af nogle der hader U2. Han har også fået en flot t-shirt og en kop af Ronnie fra Geek´d. Niarn har været til Geo´s kærlighedsfest og i cirkusrevyen.

geeks u2 geo jonatan spang niarn
Grow My Clinic Podcast
Clinic Mastery | What Gets You More New Patients: Meta or Google Ads? | GYC Podcast 315

Grow My Clinic Podcast

Play Episode Listen Later Sep 7, 2025 55:57 Transcription Available


Are you wasting money on the wrong ads? Getting clicks but not patients? In this episode of the Grow Your Clinic podcast, Peter Flynn breaks down why Google Ads often outperform Facebook and Instagram for clinics, and how to cut out wasted ad spend by targeting only high-quality traffic. You'll see a live walkthrough of a real Google Ad, learn how to spot if your clinic is underdelivering, and get practical tips to improve your marketing strategy.Need to systemise your clinic? Start your free trial of Allie!https://www.allieclinics.com/In This Episode You'll Learn:

We Don't PLAY
SEO Services Edition: Is SEO "Dead" in 2025? Who Knows? (Case Studies, Testimonials, and Ultimate Guide with Favour Obasi-ike)

We Don't PLAY

Play Episode Listen Later Sep 6, 2025 141:18


SEO Services Edition: Is SEO "Dead" in 2025? Who Knows? (Case Studies, Testimonials, and Ultimate Guide with Favour Obasi-Ike) | Get exclusive SEO newsletters in your inbox.Favour Obasi-Ike presents an engaging and conversational discussion that emphatically argues for the continued relevance of Search Engine Optimization (SEO) in 2025 and beyond, directly refuting the idea that SEO is "dead."Favour Obasi-Ike, joined by other marketing professionals (with a guest LIVE! audio testimonial), highlights that SEO is foundational for online visibility across various platforms, including traditional search engines and AI-driven systems like ChatGPT. The dialogue stresses the importance of consistent content creation, strategic updates, and a holistic approach to online presence, emphasizing that SEO is not merely about keywords but about understanding user intent and providing valuable, well-structured information.Favour Obasi-Ike illustrates these points with practical examples and case studies, demonstrating how effective SEO can significantly boost website traffic, lead generation, and overall business growth by ensuring content is discoverable and impactful. The discussion ultimately positions SEO as a continuous, essential investment that underpins all successful digital marketing efforts.Next Steps for Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Need more information? Visit our Work and PLAY Entertainment website to learn about our digital marketing services.FAQs about the Is SEO "Dead" in 2025? Who Knows? Episode:1. Is SEO dead in 2025?No, SEO is not dead in 2025; in fact, it's more vital than ever. The perception that SEO might be obsolete often stems from a misunderstanding of what it truly encompasses. Search Engine Optimization (SEO) is fundamentally about being discoverable online. With 8.2 billion people in the world and 1.1 billion websites, and an astounding 8 to 16 billion daily searches on Google alone (with 15% being new searches every day), the act of searching for information is constant and growing.The conversation clarifies that "SEO" isn't limited to traditional search engines like Google. Platforms such as ChatGPT, Google, Reddit, TikTok, LinkedIn, Apple Podcasts, Spotify, and YouTube all function as "search engines" where content needs to be optimized to be found. Therefore, anything you do to increase your visibility on these platforms is a form of SEO. The speaker emphasizes that fancy new terms like GEO, AEO, AIO, or SXO are just "cosmetics" for the same underlying principle: making your content discoverable. The core idea is that if you're not focusing on SEO, you're missing out on crucial opportunities for people to find your website and business.2. How has AI impacted SEO, and does it replace traditional SEO efforts?AI does not replace traditional SEO; instead, it exposes and adds structure to it. AI tools and platforms like ChatGPT, Alexa, Siri, Grock, Deepseek, Meta AI, Cloud, Perplexity, and Gemini rely on information from existing traditional platforms and servers. This means that to be found by AI search engines, your content first needs to be optimized and present on these traditional sources (like Google, Bing, Yandex, etc.).The speaker highlights that AI search engines respond based on information given from a "source." If you are not optimizing your original content and website (the "source"), you cannot become a "resource" for AI. AI is looking for well-structured, authoritative content with clear brand citations and links. Having duplicate profiles or unverified business claims on platforms like LinkedIn, for example, can negatively impact how AI (and traditional search engines) perceive your online presence, making it harder for your business to be recognized and recommended. Essentially, AI leverages and amplifies the importance of a robust, well-optimized online foundation.3. What are the key elements for a strong online presence in 2025, beyond just keywords?In 2025, a strong online presence moves beyond solely focusing on keywords to prioritizing conversations, user experience, and a holistic, structured approach to content. Key elements include:Content with Purpose: Focus on "who are you talking to? Who are you serving? Why are you showing up?" Your content should address specific questions and needs, aiming for positive, neutral, or negative sentiment analysis from AI.Continuous Optimization: SEO is not a one-time fix. Websites and content need regular updates. Blogs, for instance, have a *24-month cycle*, meaning consistent updates are crucial to maintain visibility. The "last modified" timestamp is vital for algorithms.Structured Content: Turn unstructured content (like a simple blog post) into structured articles with headings, internal/external links, embedded scripts, iframes, tables, infographics, FAQs, quotes, images, alt text, and schema (microdata/rich snippets). This makes it more digestible for both humans and search engines.Platform Integration & Tokenization: Your website should be connected to all relevant online platforms (Instagram, LinkedIn, YouTube, podcasts, etc.). When a page is updated, it gets "tokenized" (duplicated) across various search engines and platforms (Google, Yahoo, DuckDuckGo, Brave, Bing, ChatGPT). This ensures wide distribution and recognition.Google Search Console: This is paramount. Connecting your website to Google Search Console is the "internet service provider of Google" and allows you to track impressions, clicks, and positions, providing crucial data on your marketing efforts.E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness): Google's guideline emphasizes providing the best user experience. This means creating a well-structured, intentional, and high-quality online presence that builds trust and authority.4. Why is continuous content creation and updating crucial for SEO?Continuous content creation and updating are crucial because SEO is an ongoing process, not a one-time task. Websites need "oil changes" and "tire alignments" through new articles, blogs, and updates to remain healthy and high-performing for algorithms.Key reasons include:Content Decay: Blogs have a *24-month active cycle*. If content isn't updated within three years, its chances of sustaining visibility become slim, even with good initial content. The "last modified" timestamp on your content signals freshness and relevance to search engines.Algorithm Recognition: Search engines and AI prioritize active, recent, and updated information. Consistent updates help algorithms recognize your website as a continuously relevant and valuable source, leading to better rankings.Meeting Evolving Search Needs: Search volumes and user needs change with seasons, holidays, and emerging trends. Regularly updated content allows your business to align with these evolving search patterns.Increased Impressions and Authority: Consistently producing and updating 52 pieces of content a year can significantly boost your website's impressions and domain authority. This demonstrates expertise and a sustained commitment to providing value.Audience Retention: A continuous flow of valuable, updated content helps build an "attention map"that fosters a "retention curve," keeping your audience engaged and returning.5. How can businesses leverage diverse online platforms for SEO, and what's the role of podcasting?Businesses should leverage diverse online platforms by connecting their website as a central hub to all their social media, content, and directory listings. This creates a structured pathway for discovery and builds authority. The speaker emphasizes that platforms like LinkedIn, YouTube, Apple Podcasts, Spotify, and Reddit are all search engines in their own right.Podcasting is highlighted as an exceptionally powerful tool for several reasons:Know, Like, and Trust Factor: Podcasting is described as the fastest way for someone to "know, like, and trust" you, as it allows for a deeper, more personal connection through voice.Authoritative Content: Like blogs and books, podcasts have an author, contributing to your overall "dominant authority online."Wide Distribution and Citation: Podcasts are distributed across *30-40+ stations* (Spotify, Apple, Pandora, iHeart, Podcast Addict, Alexa), each acting as a resource. When AI (like ChatGPT) or other search engines cite a podcast link, it directly mentions your content and business.Content Repurposing: Turning podcast episodes into topical blogs (show notes with hypertext links) auto-indexes your content through servers, further increasing visibility across traditional and AI search engines.Organic Lead Generation: Podcasting can organically attract clients without needing paid ads. As demonstrated by a client who gained clients from Google and ChatGPT after starting a podcast, it builds authority that leads to organic discovery and trust.Niche-Based Search: Podcasting allows for highly niche-based content, meaning if you show up consistently, algorithms will rank and refer you to people specifically looking for your expertise.By integrating podcasts with other platforms (website, social media, email lists) and consistently producing valuable content, businesses can significantly expand their reach and establish strong online authority.6. What is the significance of "tokenization" and the "last modified" date for online content?"Tokenization" refers to the process where, every time you update or "last modify" a page on your website, that page is essentially duplicated or recognized as an individual entity that can be shown on various web platforms and search engines. For example, if your website is updated, that updated content can then appear on Google, Yahoo, DuckDuckGo, Brave, Bing, and even AI platforms like ChatGPT.The "last modified" date is a crucial signal to algorithms. Just like your phone updates its software regularly, your website content needs consistent updates. If a blog post, for instance, was published in 2022 and hasn't been updated by September 2025, the algorithm recognizes this lack of recent activity. While it might still appear online if there's no competition, its chances of sustaining visibility are slim. A recent "last modified" date indicates to search engines that the content is fresh, relevant, and actively maintained, increasing its likelihood of being found and ranked. This continuous "tokenization" of updated content across the web amplifies your digital footprint and authority.7. What is the speaker's definition of "future" and how does it relate to SEO?The speaker defines "future" based on its Latin origin, "futurist," meaning "to grow or become," and its dictionary definition as "the time or a period of time following the moment of speaking or writing; time regarded as still to come."This definition directly relates to SEO by emphasizing that every piece of content you create – whether speaking on a podcast or writing a blog post – is an act of "speaking or writing into the future." It's a proactive planning project where your current efforts manifest over time. Just as one plans to build a house with a blueprint, SEO involves strategic planning and consistent execution. Answering questions in the form of web links or podcast episodes serves as a long-term investment. The way you answer one question can lead to several more, creating a continuous flow of engagement and discovery. By actively creating content now, businesses are building an online presence that will continually attract users in the "time still to come," ensuring sustained growth and visibility.8. What essential steps should a business take to start or improve its SEO strategy, especially when seeking professional help?To effectively start or improve an SEO strategy, especially when seeking professional help, a business should take several essential steps:Establish a Foundational Online Presence: The absolute first step is to have a website, or at minimum, a domain name. A website acts as the "anchor" for your business online. Without one, you lack a central hub for discoverability and tracking.Connect to Google Search Console: This is non-negotiable. Google Search Console is the "internet service provider of Google" and allows you to track critical data like impressions, clicks, and positions, which are vital for understanding and proving SEO effectiveness.Define Goals and Strategy: Before engaging with an expert, have a clear understanding of your business goals. If you don't have an SEO strategy, bring your business plan, and a professional can help build one from there. This includes understanding who you are talking to, who you are serving, and why you are showing up.Understand Investment Levels: Be prepared for an investment. While specific figures are mentioned (starting around *$1,500/quarter*), the key is to recognize that SEO is a continuous investment, not a one-time expense, and it offers long-term gains.Prioritize Content Creation for Search Engines (and then humans): As advised, "write everything for search engines, not for you." Focus on creating content that aligns with how algorithms discover and present information. This indirectly means writing for humans as well, as search engines aim to serve relevant and valuable content to users.Embrace Multi-Platform Content: Create diverse content forms (blogs, podcasts, videos, social media posts) that answer common questions people are asking. Distribute this content across relevant platforms, ensuring interconnections (e.g., website links in podcast show notes).Be Intentional and Consistent: SEO requires active, consistent effort. Dedicate time weekly (e.g., 45 minutes a day for 45 days) or invest in professional management to consistently update and optimize your online presence. This consistency builds authority and ensures you're actively engaging with algorithms.Prepare for a Consultation: When booking a call with an SEO expert, be ready to discuss your website, business plan, and specific goals. Professionals will often audit your website, provide insights via Loom videos, and offer structured plans (quarterly, biannually, or annually) with clear communication (e.g., weekly recorded calls).Digital Marketing SEO Resources:>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

We Don't PLAY
What Are the Best Blogging and Publishing SEO Practices for New or Established Websites? (Digital Marketing Masterclass with Favour Obasi-ike)

We Don't PLAY

Play Episode Listen Later Sep 6, 2025 34:19


What Are the Best Blogging and Publishing SEO Practices for New or Established Websites? (Digital Marketing Masterclass with Favour Obasi-Ike) | Get exclusive SEO newsletters in your inbox.This marketing discussion from Clubhouse audio centers on Search Engine Optimization (SEO) and its role in online business growth, particularly through blog content. It emphasizes that SEO is more than just ranking; it's a consistent strategy for online visibility. Favour Obasi-Ike recommends publishing blog posts regularly, suggesting one to two per week for new businesses and three to four for established ones, while also stressing the importance of updating older content to maintain relevance and a competitive edge. Furthermore, the conversation highlights the significance of structured data, diverse content formats (text, audio, video), and distributing content across various platforms to maximize reach and engagement, ultimately leading to organic traffic and reduced advertising costs.FAQs on SEO Content Strategy for Online GrowthHow often should a new website publish blog posts for SEO?For a new website just starting out and building momentum, it's recommended to publish one to two blog posts per week. This approach allows a new business or solopreneur to establish a consistent online presence without feeling overwhelmed. Publishing once a week translates to 52 new web links annually, which can significantly contribute to a website's visibility on search engines like Google, ChatGPT, and Bing. This frequency is considered a "gear one to gear three" strategy, focusing on foundational content and answering common customer questions.What is the recommended blog post frequency for established businesses aiming for accelerated growth?Established businesses looking to drive fast and significantly boost their SEO should aim to publish anywhere from three to four times a week. This higher frequency, referred to as moving from "gear one to gear five," is for businesses with the resources to create consistent, high-quality content. The more frequently new and updated content is published, the faster search engines like Google understand the website's relevance and authority, leading to improved rankings and increased organic traffic.Beyond initial publication, how important is updating old blog posts for SEO?Updating old blog posts is crucial for maintaining SEO relevance and extending the lifespan of your content. Every time an article is updated (given a "last modified" date), it resets its 24-month relevance cycle with search engines. This combats "content decay," where older, un-updated articles lose visibility to newer, more recent information on the same topic. Best practices suggest updating content monthly or at least quarterly. Updates can include adding FAQs, recent statistics, use cases, quotes, videos, or other rich media. This consistent updating signals to search engines that your content remains current, practical, and authoritative, improving its chances of ranking higher and for longer.What are the "three levels" of showing up online that are critical for SEO?The three critical levels for showing up online in a systematic and structural way are:Website: This is the overall digital presence, providing the "full platter" of your brand and offerings.Web Page: This refers to individual pages within the website that contain specific content. It's the "content of the website."Web Link (Blog Post/Article): These are the individual pieces of content that provide access to the specific information on a web page. They serve as "leading tools" for growth and are the primary way people find content on search engines. These three layers must work together, much like the components of a burger or sandwich, for effective online visibility.How do search engines evaluate content, and what role does "structured data" play?Search engines evaluate content by reading both the visible text (HTML) and the underlying script (XML). To rank effectively, content needs to be presented as "structured data," which goes beyond just getting a raw response from an AI tool. Structured data includes elements like headings, titles, metadata, schema markup, internal and external links, images with alt text, and other organizational components. These elements help search engines understand the context, relevance, and relationships within your content, making it easier for them to index and rank your pages for relevant queries. Search engines, including AI platforms like ChatGPT, scan the top 20 Google results for relevance, recency, and practicality, aligning with Google's E-E-A-T (Experience, Expertise, Authority, and Trust) guidelines.How can businesses maximize the reach and impact of their blog content beyond just publishing it on their website?To maximize reach, blog content should be actively distributed across various platforms, treating each blog post as a valuable piece of intellectual property. This includes:Email lists: Sending new blog posts to subscribers.Social Media: Sharing content on platforms like YouTube (as video), X (formerly Twitter), Reddit, Pinterest, and Threads.Content Repurposing: Transforming blog posts into videos, podcasts, infographics, or other formats to suit different platforms and audience preferences.Connecting with other content: For instance, ensuring every podcast episode has a corresponding blog post to appear on Google.This multi-channel approach leverages both search (people actively looking for information) and social (content being discovered in feeds) to drive traffic and engagement, increasing the chances of content being seen and resonated with.What is the impact of regularly updating website content on search engine understanding and overall business value?Regularly updating website content, particularly blog posts, significantly enhances search engine understanding of your business and its offerings. The more often you update your content, the more thoroughly Google and other search engines comprehend your topics, expertise, and relevance. This consistent engagement builds trust and authority. Furthermore, the content on your website contributes directly to its intellectual property and overall business value. Just as renovating a house adds value, adding and updating content to your domain increases its worth, making it a more attractive asset for potential scaling or sale. A diverse range of well-optimized content allows your website to "tackle different channels" and answer a broader spectrum of user questions, akin to a television offering many channels.What are common pitfalls to avoid when creating content for SEO, especially regarding AI tools?A major pitfall to avoid is simply copying and pasting content generated by AI tools like ChatGPT without further refinement. While AI can be useful for gathering information or suggesting ideas, the output is often "unstructured data." Directly using such content can lead to penalties from search engines because it may regurgitate information already available elsewhere, lacking originality, structure, and the human touch that builds E-E-A-T. Instead, AI tools should be used strategically:Restructuring: Use AI to rewrite content in a specific style (e.g., lifestyle blog, third-person with quotes and attributions).Idea Generation: Obtain content ideas or initial drafts.Enhancement: Incorporate AI-generated elements after thorough review and integration into your structured format.The goal is to transform unstructured AI output into well-structured, original, and valuable content that resonates with both human readers and search engine algorithms.Digital Marketing SEO Resources:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brands We Love and SupportDiscover Vegan-based Luxury Experiences | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Loving Me Beauty Beauty ProductsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Im Podcastsumpf
IPS76 - Gefühlvolle Keime verschwinden im Krankenhaus

Im Podcastsumpf

Play Episode Listen Later Sep 6, 2025 78:23


In dieser Folge geht es um Keime, verschwundene Menschen, Krankenhäuser und und Künstliche Intelligenz. Wie all das in vier Podcasts verarbeitet wird, erklären wir Euch in dieser Ausgabe.

ShamanTalk
122. That Glasgow Witch talks Practice before performance & social media without losing your soul

ShamanTalk

Play Episode Listen Later Sep 5, 2025 70:36


A warm, frank blether with Geo, the Glasgow-based witch behind the social media phenomenon in the witchcraft space, @thatglasgowwitch. We swap origin stories as we come to Scottish folk magic from wildly different labels (Witchcraft and Shamanism)... but perhaps not so different after all. We discuss the importance of saining practice, ethics, social media growth, and why numbers mean nothing without context. We explore the rule of three, closed practice, and how to build a living Scottish folk practice rooted in land, relationship, and care. You leave with simple ways to start where you live, reduce harm, and trust your own path.You can find Geo on Instagram & TikTok - @thatglasgowwitch00:01 welcome back, why this season restarts now01:30 two paths to Scottish folk magic, shamanism and witchcraft10:40 sharing online, pace, boundaries, and energy15:20 numbers, reach, and what matters in practice23:10 altar time, no content plan, follow practice not metrics31:00 tools and animal materials, reverence, plastics, and trade offs36:40 the rule of three, karma, and justice work43:20 second sight and seership, yesterday, today, and tomorrow46:50 closed practice in Scotland, broken lines and living craft56:10 white sage, juniper, and buying local, grow, gather, or source well1:04:10 choice without shame, reduce harm where you are1:12:20 where to find Geo, workshops, calendar, and notes on scammers

The KE Report
Cerrado Gold – Q2 2025 Financials And Exploration Initiatives at Minera Don Nicolas, Key Upcoming Development Catalysts At Lagoa Salgada and Mont Sorcier

The KE Report

Play Episode Listen Later Sep 5, 2025 22:03


Mark Brennan,  Founder, CEO, and Director of Cerrado Gold Inc (TSX.V: CERT) (OTCQX: CRDOF), joins me to review the Q2 2025 financials and operations, along with the dual-pronged 20,000 meter expansionary exploration program at the producing Minera Don Nicolas gold mine in Argentina, and the value proposition key upcoming development catalysts at the Lagoa Salgada VMS Project in Portugal and the Mont Sorcier Iron-Vanadium project in Quebec.    Q2/25 MDN Operating Highlights:   Q2/25 production of 11,437 GEO and AISC of $1,779/oz Unit costs expected to continue to decline as production increases in H2/2025 Q2/25 Adjusted EBITDA of $7.4 million Record heap leach production of 7,864 GEO during the Quarter Underground development at Paloma started with three access portals CIL plant receiving initial contribution from underground development; production expected to ramp up over H2/2025 20,000m Exploration Program underway at MDN targeting potential significant resource growth opportunities   Mark and I review their Minera Don Nicolas producing gold project in Argentina, and the record heap leach gold equivalent ounce production for the quarter. There is expanded and improved crushing capacity at the heap leach, from the newly installed secondary crusher, and this will continue to be impactful on a move-forward basis in Q3 and beyond, with the quantity of ore being placed on the pad having increased, and with it helping to reduce down unit costs into H2. The production profile will also keep growing with the underground mining having now commenced.  With higher gold prices, the CIL plant continued to process lower-grade stockpiles in Q2/25, but new high-grade material from the underground mining operations will start being blended with it moving forward, and this will increase the average grade throughput at the mill.   Another area of future growth will be the 20,000 meter drill program will be a combination of  underground exploration work targeting new areas of mineralization and growing the mine life, in addition to surface drilling that is exploring around the open pit resources, as well as identifying additional satellite open-pits at surface.     Next we unpacked the growing value proposition at the Lagoa Salgada VMS Project  in Portugal, with a Post-tax NPV of US$147 million and a 39% IRR in the current Feasibility Study. This Project adds both substantial precious metals resources along with critical minerals exposure (42 % Gold & Silver, 24% zinc, 14% copper, and 5% tin) to the future production profile.  We also discuss the various work streams leading to optimized Feasibility Study in Q4, a construction decision by Q1 2026.  Construction is targeted for H2 of 2026, with first production slated for early 2028.   We wrap up discussing the underappreciated value and ongoing derisking work that is moving towards a Bankable Feasibility Study in Q1 of 2026 at the Mont Sorcier Iron-Vanadium in Quebec. Recent metallurgical test work, has reaffirmed the potential to produce high-grade and high-purity iron concentrate grading in excess of 67% iron with silica and alumina content below 2.3%.     If you have questions for Mark regarding Cerrado Gold, then please email those to me at Shad@kereport.com.   * In full disclosure, Shad is a shareholder of Cerrado Gold at the time of this recording, and may choose to buy or sell shares at any time.   Click here to see the latest news from Cerrado Gold.

Fix the Convince- Marketing Optimization
GEO: The New Frontier of Brand Visibility in the AI Era

Fix the Convince- Marketing Optimization

Play Episode Listen Later Sep 5, 2025 41:22


On this episode of the Did It Work podcast, host Paul Mosenson welcomes Zachary Konopka, Executive Advisor at Behamics, for a deep dive into Generative Engine Optimization (GEO) — a rising priority for CEOs and marketers aiming to maintain visibility in AI-generated content platforms like ChatGPT, Claude, and Perplexity. Zachary brings over 20 years of expertise in business development and revenue growth, with a sharp focus on tech innovation and performance enablement. At Behamics, a leader in behavior-based AI, he's helping shape how brands leverage emerging technologies to stay competitive in today's searchless, AI-first world. Tune in to learn how GEO works, why it matters now, and what actionable steps your brand can take to stay ahead of the curve.

TOKIO RADIO
#5 Hans Silvester, Photographe

TOKIO RADIO

Play Episode Listen Later Sep 5, 2025 64:45


Hans Silvester, un nom qui parle plus par son regard que par sa signature, et c'est précisément cela qui définit son héritage.Né en 1938 à Lörrach, il devient photographe presque naturellement dès l'adolescence, sa passion s'épanouissant à l'école de Fribourg. Dès 1960, la Camargue le marque. Sa première œuvre, Camargue, magnifiée par un texte de Jean Giono, lui ouvre les portes d'un monde qui l'absorbe.En 1962, plantant sa tente en Provence, il devient globe-trotter. Hans a photographié dans plus de 70 pays, et pourtant, son œuvre reste intimiste, lente, humaniste. Il est un voyageur sans folklore, qui refuse l'exotisme, et cherche le lien plus que l'image.En 1965, il rejoint RAPHO, l'agence photographique mythique française et entre dans la lignée des plus grands photographes humanistes. RAPHO a représenté des des légendes telles que Robert Doisneau, Willy Ronis, Sabine Weiss, Janine Niepce, Édouard Boubat. Et plus tard Hans Silvester, Marc Riboud, François Hers,..En 1977, il devient un fondateur visuel de l'aventure éditoriale de GEO, le magazine référence de la photographie-reportage et réalise la couverture du numéro 0.Dès les années 70, Hans Silvester dénonce La déforestation en Amazonie, La pollution des rivières françaises, La surexploitation forestière en Amérique du Nord. Il fait œuvre militante avec des images sensibles, éloignées du spectaculaire et fidèles à sa sobriété.Puis, dans les années 2000, l'Éthiopie. Sa fascination pour les peintures corporelles des peuples de la vallée de l'Omo le pousse à s'y immerger. Il documente ce que personne d'autre n'a su photographier ainsi, en prenant le temps de vivre avec eux, souvent accompagné de sa femme Dora.Son travail est un témoignage exceptionnel de ces arts vivants, éphémères et habités, comme une empreinte du lien entre l'homme et la nature. Il n'a pas photographié les guerres, mais un autre type de fragilité, celle des Peuples Racines, des cultures en voie de disparition, de ces formes d'expression immatérielles.Cette quête, silencieuse et respectueuse, est la quintessence de son regard.En 2022, il est couronné du Prix International Planète Albert Kahn, honneur rare rappelant la portée historique et sensible de sa carrière.Hans Silvester, c'est un photographe hors mode, hors frontières, un témoin aux aguets, qui documente plus qu'il ne capture.Ses images nous racontent autre chose que des histoires.Elles nous rappellent qui nous sommes, et ce qui importe.Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

We Don't PLAY
What are the Biggest SEO Mistakes Killing Your Website Rankings? Learn with Favour Obasi-ike

We Don't PLAY

Play Episode Listen Later Sep 4, 2025 57:20


What are the Biggest SEO Mistakes Killing Your Website Rankings? Learn with Favour Obasi-Ike | Get exclusive SEO newsletters in your inbox.This audio from a Clubhouse audio Marketing Club discussion explores common SEO mistakes that hinder website rankings and offers strategies for improvement. Favour emphasizes the critical importance of a professional website for business legitimacy and online visibility, particularly for search engines and AI models. We discuss the long-term nature of organic SEO versus the immediate, but often less effective, impact of short-term ad campaigns, especially when a strong web presence isn't established. Practical advice includes optimizing website content, titles, and technical elements like Google Search Console integration, along with leveraging platforms like Pinterest for targeted advertising and understanding the interconnectedness of online presence across various digital channels.FAQs1. Why is having a website considered crucial for any business today?Having a website is no longer optional; it's a foundational requirement for any legitimate business. Without one, you're essentially invisible to potential customers and search engines. Someone emphasizes, "if I can't find you, I can't pay you." A website acts as your intellectual property, your online home, and the primary place where people will seek to understand and connect with your business. It establishes credibility, allows for tracking and analysis of customer interactions, and serves as the central hub for all your online presence, from social media to search engine results.2. What are some common SEO mistakes that can severely impact website rankings?Several major SEO mistakes can "kill your rankings." One prevalent issue is a lack of consistent content creation and updates. Simply posting a blog and forgetting about it is a thing of the past; sites need regular fresh content to be reindexed by search engines. Another critical error is improper page titling; many focus on what they want to say rather than what people are actually searching for. Beyond content, neglecting to connect your website to Google Search Console is a significant oversight, as it prevents Google from effectively seeing and indexing your site. Building a visually appealing website that isn't optimized for search engines is like having a beautiful house with no address—it won't be found.3. How does the concept of "patience is a virtue" apply to achieving high search engine rankings?Achieving high organic search rankings is a long-term game that requires significant patience and consistent effort. Unlike paid advertising, organic growth takes time to build momentum. Trying to rank for highly competitive terms like "Black Friday 2025" in just two months with organic strategies is unrealistic, especially when competing against businesses that have invested years. The analogy of waiting for a tree to germinate highlights that genuine growth requires consistent "watering" and care over an extended period. Focusing on building an audience and consistent content creation will lead to surprising and predictable growth over time.4. What are the key components of a "real business" online, beyond just a website?Beyond having a basic website, a "real business" online needs several elements to establish legitimacy and foster trust. This includes having an LLC or being registered with the secretary of state. The website itself should have an address in the footer, ideally hyperlinked to Google Maps, to provide location signals to search engines and potential customers. Furthermore, a business needs to actively manage its online presence across various platforms (LinkedIn, Google Business Profile, social media) and ensure that its website is connected to analytics tools like Google Search Console and Microsoft Clarity for tracking user behavior. Investing in professional branding, including a well-designed logo and a clear customer journey, also signals a serious and committed business.5. How can businesses leverage AI chatbots and other interactive elements to improve website conversions?AI conversational chatbots can significantly boost website conversions, with reported increases between 20% to 33%. These tools act as virtual assistants, guiding visitors and providing immediate support, similar to an in-person store assistant. By engaging users through pop-ups, chatbots, or other calls to action, businesses can prevent visitors from leaving confused or unable to find what they need. The goal is to turn passive viewers into active participants, ensuring they take action and ideally return to the site.6. What role do citations and backlinks play in boosting a website's authority and visibility?Citations and backlinks are crucial for increasing a website's domain authority and visibility. When other reputable platforms like Reddit, Wikipedia, YouTube, or various social media sites link back to your website, it signals to search engines that your content is valuable and credible. The more high-quality referrals your website receives from diverse sources, the higher its perceived authority. This interconnectedness is essential; as one speaker noted, "everything is connected or it's interconnected." This also highlights the importance of connecting your website to platforms like Reddit, as AI mentions can link back to your site from relevant subreddits.7. How does local SEO, particularly through address and zip code targeting, impact search rankings and advertising efforts?Including a physical address in your website's footer, especially when hyperlinked to Google Maps, significantly impacts local SEO. Search algorithms use this information to filter your business within local search results, as users often have their location services enabled. This creates a "signal within your community" and helps your business appear on local maps and in geographically targeted searches. When combined with targeted advertising, such as running Pinterest ads to specific zip codes, businesses can reach highly relevant local audiences. This precision allows for efficient ad spending and higher conversion rates, especially for businesses with defined service areas.8. What is the distinction between SEO (Search Engine Optimization) and newer terms like GEO (Generative Engine Optimization) or AEO (Answer Engine Optimization)?While new terms like GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) are emerging, the core principle remains "search everywhere optimization." These new terms essentially describe the application of SEO principles to different types of search platforms, including generative AI models like ChatGPT or answer engines. The fundamental requirement for showing up on any of these platforms is still a website with well-structured, informative content that you own. Think of SEO as your "boarding pass" to any "plane" (GEO/AEO/AI platform). Without a website that is indexed and providing the right source feedback to these systems, your information cannot be found, regardless of the specific engine or model being used.Digital Marketing SEO Resources:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠SEO Optimization Blogs⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brands We Love and Support⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Loving Me Beauty | Buy Vegan-based Luxury Products⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Unlock your future in real estate—get certified in Ghana today!⁠See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

We Don't PLAY
Julie Drost Lokun: How to Brand Yourself Better by Building Professional Relationships Online + In-Person

We Don't PLAY

Play Episode Listen Later Sep 4, 2025 48:33


Meet Julie Lokun, the founder of The MediaCasters and Cre8tive Con. This discussion centers on the importance of authentic networking, emphasizing in-person connections and genuine follow-up over superficial interactions. Julie Lokun and Favour Obasi-Ike highlight the value of self-awareness in professional settings, distinguishing between introvert and extrovert networking styles, and the significance of building relationships based on trust and mutual support. They also address the practicalities of establishing and safeguarding a business, advising listeners on due diligence and surrounding themselves with a supportive team.FAQ about this episode on event networking?1. What are the key elements of effective personal and professional branding?Effective personal and professional branding is crucial for successful networking and overall career growth. It involves understanding how you present yourself to the world and how others perceive you. This includes your online presence, your demeanor in person, and the consistency of your message. A strong brand is authentic, clearly communicates your vision, and resonates with your audience. The "Cold Play concert" example highlights the potential for public incidents to drastically impact one's brand, emphasizing the importance of being mindful of your actions both publicly and privately.2. Why is follow-up considered the most important and often overlooked aspect of networking?Follow-up is paramount in networking because it transforms initial encounters into meaningful connections. Many people neglect this step, leading to superficial interactions that don't yield results. The hosts emphasize that if a follow-up doesn't happen, it might indicate a lack of genuine connection or interest sparked during the initial conversation. Effective follow-up isn't just about sending an email; it's about actively listening during the initial interaction, identifying how you can offer value, and making a memorable impression that encourages the other person to want to connect further.3. How can individuals move beyond superficial networking and build deeper, more valuable relationships?Building deeper connections goes beyond exchanging business cards. It requires being genuinely interested in others rather than solely focusing on self-promotion. Asking insightful questions, actively listening, and identifying ways to connect people with others in your network are powerful strategies. This approach fosters a sense of "know, like, and trust," which is the foundation of any strong relationship, whether personal or professional. By focusing on creating value for others, individuals can build a robust network that extends beyond fleeting encounters.4. What are the differences between introverts, extroverts, and ambiverts in a networking context, and how can each type succeed?The discussion highlights that introversion, extroversion, and ambiversion relate to how individuals manage their energy, not necessarily their shyness or confidence. Extroverts gain energy from social interaction, while introverts' energy can be depleted by large groups. Ambiverts exhibit a mix of both. For introverts, pacing themselves, choosing events they are passionate about, and potentially having a "sherpa" or partner can make networking more manageable. Extroverts need to be mindful of not overwhelming others and tailoring their approach. Self-awareness is key for all, allowing individuals to navigate networking spaces effectively by understanding and managing their own energy levels.5. What is the vision and purpose behind Creative Con, and what does it offer attendees?Creative Con was born from the desire to create a live event that elevates the voices of powerful entrepreneurs. The founder, Julie Lokun, aimed to provide a stage for individuals who are changing the world through their businesses, books, and media presence. Creative Con is designed to be a transformative experience where attendees can build meaningful connections, be surprised and delighted by the program, and leave as a "different, better version" of themselves. It emphasizes collaboration, learning, and fostering a supportive ecosystem for entrepreneurs.6. What is the ideal balance between speaking and listening during networking events?The hosts strongly suggest a 70/30 split: listening 70% of the time and speaking 30%. The rationale is that if people are truly interested in what you have to say, they will ask you questions. This approach emphasizes curiosity and humility over self-promotion. By listening more, you gain a deeper understanding of others' needs and can identify opportunities to provide value, leading to more profound connections. The only exception is if you are a paid keynote speaker, in which case speaking 100% of the time is appropriate.7. What is the future of networking, especially in an era of AI and digital communication?Despite the rise of AI and digital platforms, the hosts firmly believe that the most powerful networking will always be done "IRL" (in real life). While online tools like Clubhouse, Roam, and Zoom have their place, nothing replaces the ability to look someone in the eye, feel their energy, and experience their genuine presence. In-person connections foster sincerity, build "know, like, and trust" more effectively, and are crucial for vetting potential partners. The effort required for in-person networking pays off in dividends, as it builds more robust and authentic relationships.8. What essential advice is offered for entrepreneurs and individuals navigating business relationships and personal growth?Several pieces of advice are offered for success in both business and personal growth. Firstly, "be a good human" and act with integrity and strong morals. Secondly, entrepreneurs should surround themselves with a trusted team or "anchors" who can offer diverse perspectives and help them make sound decisions, especially when entering into contracts. Always trust your gut instinct, but also do your due diligence by researching potential partners and ensuring their business practices are legitimate. Don't be afraid to ask for mentorship or assistance, as genuine people will often recognize and respond to sincerity. Lastly, embrace an authentic self, be consistent, work hard, and don't expect easy shortcuts.Access our Digital Marketing SEO Resources:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠SEO Optimization Blogs⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brands We Love and Support⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Loving Me Beauty | Buy Vegan-based Luxury Products⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Unlock your future in real estate—get certified in Ghana today!⁠See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Black to Business
268: How to Write Your First Book to Build Your Credibility & Authority w/ Geo Derice

Black to Business

Play Episode Listen Later Sep 4, 2025 90:08


You may have thought about writing a book but quickly shut it down with reasons like “I'm not a writer,” “I don't have time,” or “Who would even read it?” The reality is, a book is one of the most powerful tools you can have as a business owner because it shifts how people see you. A book makes people stop, listen, and lean in. It builds credibility in rooms where you might have felt invisible and it gives you authority without you having to keep proving yourself.   In this conversation, best selling author and international speaker Geo Derice gets practical and real about becoming an author as a business strategy. Geo shares how he went from being overlooked to booked by adding the word author to his title, and why your story already lives in your conversations, it just needs packaging. He walks you through defining your ideal reader, choosing the right idea now, building an outline that saves you time and money, and publishing professionally without wasting coins. We also dig into using your book to open doors, from client work to speaking to partnerships, so you sell less and serve more.   DURING THIS EPISODE YOU'LL LEARN: Why writing a book instantly elevates your credibility as a business owner The common misconceptions about becoming an author and how to move past them How to choose the right book idea when you have too many to pick from Practical steps to structure and finish your first draft without overwhelm The difference between self-publishing and traditional publishing and which path makes sense for beginners How to use your book as a tool to attract clients, partnerships, and speaking opportunities   Don't miss out on the resources mentioned in this episode by checking out the show notes at blacktobusiness.com/268   Thank you so much for listening! Please support us by simply rating and reviewing our podcast!   Connect with us on Instagram:  https://www.instagram.com/blacktobusiness/    Don't miss an update! Sign up for our weekly newsletter: https://blacktobusiness.com/mailinglist

PRmoment Podcast
Biggest PR pitches, mergers and acquisitions in September 2025, with Andrew Bloch

PRmoment Podcast

Play Episode Listen Later Sep 4, 2025 54:20


Welcome to our review of PR pitches and mergers & acquisitions in the UK PR scene with Andrew Bloch. Here we discuss the biggest pitch wins and mergers & acquisitions that the PR sector has seen in July 2025Andrew is the lead consultant - PR, Social, Content and Influencer at the new business consultancy firm AAR and a partner at PCB Partners, where he advises on buying and selling marketing services agencies.The Creative Moment Awards have sold out but we have an fascinating webinar on GEO, Misinformation and the News: The Impact of AI on Trust of the Media and a PR Planning event on October 16th.Also, thanks so much to the PRmoment Podcast sponsors the PRCA.PITCHESCop30 appoints Edelman – Comms activity around Brazil's hosting of Summit in Nov. Account worth $834,850 from mid-July – mid Feb 26 (according to US Foreign Agent Registration Act).Tokyo appoints Weber Shandwick – $1.7m year long deal with Tokyo Metro Govt. Morocco National Tourist Office appoints Rooster – UK and Ireland brief to promote tourism in Morocco.Ethara Event and Entertainment appoints The Romans – Etihad Airways GP. 2 year b2b and b2c brief.W Hotels appoint The Romans – EMEA PR strategy for global hotel brands across the UK and Middle East.Lidl appoints Brands2Life - corporate and public affairs brief - building and painting reputation in a way that is ‘commensurate with its economic and social impact across the nation'. Media relations, give relations, leadership comms, crisis mitigation. Category defining business. 5th biggest supermarket in UK by food and drink sales. Brands2Life also looks after LinkedIn, TetraPak. Vodafone, XeroHomesense appoints Pretty Green - consumer pr, influencer and social brief.Wasabi Sushi & Bento appoints The Fitting Room - a PR, social and content.consumer comms brief across 41 stores.Itsu grocery appoints Exposure – creative comms for new rice noodle range! Innocent adds Tin Man and Pretty Green –to its roster of agencies.LEGO appoints Smarts – UK and Ireland consumer PR brief. Lego's first new agency in 8 years. Recent wins Asda and People's Postcode Lottery.Specsavers appoints Firstlight Group as its UK retained communications agency. Have worked on projects since 2021. Firstlight will work alongside Golin and Tangerine. Street Soccer London appoints The Ripple Effect.Police Care UK –appoints PHA Group –a charity for serving and veteran police officers and staff, volunteers, and their families, who have suffered any physical or psychological harm as a result of policing.Shieldpay appoints PHA GroupVinted appoints John DoeJigsaw appoints Aisle8Mint Velvet appoint EmergeHexclad cookware appoints Milk and Honey Stagecoach appoints McCann BirminghamSodastream appoints Visible This month's round up of M&A activityReal Chemistry acquire Greater Than OneGTO will gain access to Real Chemistry's services in AI driven, creative, influencer engagement, medical comms, integrated comms and market access. Real Chemistry is $665M globally of which circa $616M is in the US pushing it above Edelman as the largest US firm by revenue last year.WE Communications (formerly Wagner Edstrom) and Hopscotch merged. WE acquired Hopscotch 3 years ago.MSQ acquires Precious Media and Wooshi to expand production capabilities. Doubles M3 Labs (MSQ's production agency) headcount to 130 adding AI powered and commerce focussed production expertis

Geologic Podcast
The Geologic Podcast Episode #932

Geologic Podcast

Play Episode Listen Later Sep 3, 2025 49:28


  SUBSCRIPTION INTERFACE   You can now find our subscription page at GeorgeHrab.com at this link. Many thanks to the majestic Evo Terra for his assistance.   THE SHOW NOTES   Should I Write A Musical? Intro House Sounds The History Chunk      - September 4th Once I'm Famous and Rich Challenge Ask George      - Uki? from Mr. Payne Religious Moron of the Week      - John Andrade Jr. Tell Me Something Good      - Water Lily Weigh Off Kansas! With the SGU! Show close .........................   Mentioned in the Show   Famous & Rich backing track Famous & Rich Performance with words Famous & Rich lyrics Something Good .........................   Get George's Music Here  https://georgehrab.hearnow.com https://georgehrab.bandcamp.com ................................... SUBSCRIBE! You can sign up at GeorgeHrab.com and become a Geologist or a Geographer. As always, thank you so much for your support! You make the ship go. ................................... Sign up for the mailing list: Write to Geo! Check out Geo's wiki page, thanks to Tim Farley. Have a comment on the show, a Religious Moron tip, or a question for Ask George? Drop George a line and write to Geo's Mom, too!

The Digital Marketing Mentor
095: AI Answers: The Future of SEO is Already Here (Office Hours)

The Digital Marketing Mentor

Play Episode Listen Later Sep 3, 2025 9:25 Transcription Available


Send us a textIn this solo Office Hours episode, Optidge founder Danny Gavin dives into how generative AI is radically reshaping how we search, discover, and measure online visibility.From the shift away from rankings to the rise of Generative Engine Optimization (GEO), Danny breaks down what marketers need to know now, and how to stay visible and relevant in a world where ChatGPT might answer before Google does. An Optidge "Office Hours" EpisodeOur Office Hours episodes are your go-to for details, how-to's, and advice on specific marketing topics. Join our fellow Optidge team members, and sometimes even 1:1 teachings from Danny himself, in these shorter, marketing-focused episodes every few weeks. Get ready to get marketing!Episode Highlights:Danny details the timeline of AI search, sharing how the evolution of tools is transforming SEO, shifting focus from traditional rankings to being cited, summarized, and trusted in AI responses. To succeed in the AI era, Danny suggests brands focus on visibility, establishing authority through original content, and structuring websites for AI readability.He shares that traditional SEO metrics are becoming less reliable, and that the emphasis should be on inclusion rate and monitoring brand reputation Danny gives examples to explain how your website and online presence serve as signals for AI, making it crucial to audit, optimize, and build brand authority to stay relevant. Episode Links: Optidge WebsiteDanny Gavin on LinkedInFollow @Optidge on Instagram and TwitterFollow The Digital Marketing Mentor: Website and Blog: thedmmentor.com Instagram: @thedmmentor Linkedin: @thedmmentor YouTube: @thedmmentor Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family: Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations. ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business's digital marketing strategy.

Scaling Japan Podcast
Episode 85 : How Ne-mawashi Builds Real Leadership in Japan with Rina Sakuraba

Scaling Japan Podcast

Play Episode Listen Later Sep 3, 2025 43:50


In this episode of the Scaling Japan Podcast, we welcome Rina Sakuraba, Founder and CEO of Coaching Leaders Japan, an executive coach and cross-cultural leadership expert who helps professionals build deeper communication and emotional safety inside Japanese companies.Rina breaks down the concept of ne-mawashi, Japan's behind-the-scenes alignment process and why it's essential for getting real buy-in from teams, not just silent nods.She shares how foreign managers and Japanese leaders can improve communication through coaching, build trust with quieter team members, and avoid the common pitfalls that cause ne-mawashi to backfire.One surprising insight: many teams mistake information-sharing for alignment. Rina explains how leaders can transform one-way communication into real consensus-building.If you're managing a Japanese team, selling into Japan, or navigating cross-cultural leadership, this episode is packed with honest and actionable advice.AIM B2B – Integrated Marketing & PR in Asia This episode is sponsored by Custom Media, Tokyo's leading integrated marketing and PR agency since 2008, helping global brands expand across Japan and APAC. They can help you with:Localized storytelling to build trust in Asian marketsStrategic performance marketing for measurable growthAccount‑based marketing (ABM), paid media, GEO, and SEOHubSpot‑certified CRM & marketing automationData‑driven implementation with cultural expertise Learn more about AIM B2B Show Notes: 00:00 – Introduction03:00 – Why Ontological Coaching is Important07:55 – What is Ne-mawashi15:02 – Purposes of Ne-mawashi in Japanese Culture25:05 – How to Set a Comfortable Environment for Sharing Concerns30:00 – Challenges Leaders Face with Ne-mawashi39:27 – Techniques for Better PracticeLinks from Guest Appearance:

The VentureFizz Podcast
riverside_brian_& keith magic episode _ aug 22, 2025_keith_cline's studio

The VentureFizz Podcast

Play Episode Listen Later Sep 2, 2025 66:59


Episode 394 of The VentureFizz Podcast features Brian Stempeck, CEO & Co-Founder of Evertune. Think about how people search for things on the web now and GenAI's massive impact. A lot of people just go straight to different platforms like ChatGPT with the goal of just getting the answer to what they are searching for versus having to go to a website to find the details. This evolution matters and it matters a lot, especially if you are a brand or publisher. In the past, you had to worry about SEO to hopefully rank high in the Google search results. Now, the rules have changed and companies are trying to figure out what to do. Is your brand being mentioned in the LLMs? If so, what is being said? And if you ask multiple times, how does the response vary from the LLMs versus the consistency of the search results that you would get from Google. It's a wild wild west and this was the void that Brian recognized and led him down the path of starting Evertune, which helps companies build its brand presence for visibility in AI search. It's a category called GEO that being Generative Engine Optimization. The company recently announced a $15M Series A funding, led by Felicis Ventures, including returning investors Eniac Ventures, NextView Ventures, Roger Ehrenberg and others. In this episode of our podcast, we cover: * A discussion around the shift in consumer behavior and how they are looking for information in the world of GenAI. * Brian's background and getting his career started as a journalist and then working in consulting at Bain after business school. * How he got involved in The Trade Desk as employee #8 even without adtech or sales experience. * The full lifecycle story of The Trade Desk to an IPO in 2016 and how they differentiated from the competition. * How Brian's role evolved through the years at the company and how he gained a board seat. * His biggest lessons learned from his experience at The Trade Desk. * The background story of Evertune and what led him and his co-founders down the path of starting the company. * All the details of Evertune and how they are helping brands and agencies. * Advice for building out your GTM strategy and a key piece of advice for hiring salespeople. * And so much more!

Lead(er) Generation on Tenlo Radio
EP141: GEO vs. SEO - What Really Matters For AI-Driven Search

Lead(er) Generation on Tenlo Radio

Play Episode Listen Later Sep 2, 2025 28:42


In the fast-changing world of search, generative AI is rewriting the rules—and your old SEO playbook won't cut it.  In this episode of Leader Generation, guest host Patty Parobek teams up with Mod Op's Gareth Cunningham and Maurice White to decode Generative Engine Optimization (GEO) and the strategies that will keep your brand visible when AI-driven search takes the lead. Using the iconic “Periodic Table of SEO Elements” as their guide, they reveal what's still relevant, what's rising in importance and what you can skip in the AI era. You'll hear practical tips on how to structure your content so both search engines and AI tools can understand it, build brand authority that goes beyond backlinks and make sure your technical foundations are strong before adding GEO tactics. The conversation focuses on a balanced, long-term approach—starting with the changes that will have the biggest impact, avoiding overwhelm and combining SEO with PR, branding and other marketing efforts. Whether you're just starting to explore GEO or looking to refine your strategy, this episode delivers expert guidance on navigating the shift toward a semantic, AI-powered web. GEO isn't a sprint, but a marathon. Making smart, sustainable moves today can keep your brand visible well into the future. Leader Generation is brought to you by Mod Op.  About Gareth Cunningham: Gareth Cunningham stands at the intersection of creativity and analytics in his role as the Director of Search Experience at Mod Op. He leverages his experience in digital marketing to shape the online presence of national and international brands. Gareth consistently delivers strategies that increase organic traffic and improve search rankings for clients. His innovative approaches and dedication to measurable results have cemented his reputation as a dynamic leader in search engine optimization. Gareth can be reached on LinkedIn or at Gareth.Cunningham@ModOp.com.  About Maurice White: Maurice White is a seasoned SEO Strategist at Mod Op, with more than a decade of experience in digital strategy, technical SEO, and product management. He focuses on developing search strategies that not only increase a website's visibility in organic search results but also guide visitors through a thoughtfully–crafted user journey toward conversion. Maurice is actively exploring ways to leverage generative AI technologies to enhance website performance, user engagement and alignment with the evolving digital landscape. Maurice can be reached on LinkedIn or at Maurice.White@ModOp.com.  About Patty Parobek: As Vice President of AI Transformation, Patty leads Mod Op's AI practice group, spearheading initiatives to maximize the value and scalability of AI-enabled solutions. Patty collaborates with the executive team to revolutionize creative, advertising and marketing projects for clients, while ensuring responsible AI practices. She also oversees AI training programs, identifies high-value AI use cases and measures implementation impact, providing essential feedback to Mod Op's AI Council for continuous improvement. Patty can be reached on LinkedIn or at Patty.Parobek@ModOp.com.   

How To Start A Pressure Washing Business w/ Aaron Parker
The AI secret Google doesn't want contractors to know (changes everything)

How To Start A Pressure Washing Business w/ Aaron Parker

Play Episode Listen Later Sep 1, 2025 17:48 Transcription Available


Send us a textGEO AI Local Search: What Contractors Need to Know About the Future of SEOJoin Aaron and Chris Lonergan from Footbridge Media as they dive deep into the hottest topic buzzing in local service business circles: Generative Experience Optimization (GEO) and its impact on traditional SEO.In this episode, we break down:• What GEO actually is and how it relates to AI-powered search• Why local service businesses shouldn't panic about ChatGPT and other AI platforms• The key differences between informational searches (perfect for AI) vs. commercial intent searches (still Google's domain)• Why Google's ecosystem of business profiles, reviews, and proximity data gives them an unbeatable advantage• Practical advice for contractors, plumbers, HVAC techs, and other local service providersKey Takeaway: While AI is rapidly evolving, traditional local search isn't going anywhere. People looking for a plumber or pressure washer aren't asking ChatGPT complex questions – they're typing "plumber near me" into Google. The fundamentals of local SEO, Google Business Profiles, and customer reviews remain your best investment.Perfect for business owners in trades like pressure washing, landscaping, HVAC, plumbing, and any service where "a truck leaves the shop to serve customers."Featured: Footbridge Media - specialists in hand-coded websites for local service businesses since 2004.Support the show Get The "How To Actually Wash Course"Footbridge Media $199 Lean & Mean Deal Pressure Washing Customer Contract Chemicals & Equipment The Pros Use Come To The In-person Training. (Serious Starter Bootcamp)Aaron's Instagram

American International Podcast
Where Does It Hurt?

American International Podcast

Play Episode Listen Later Sep 1, 2025 60:06


Where Does it Hurt? (1972)  AIP Production #7720 Jeff and Cheryl vow never to get sick enough to need hospitalization after watching Where Does It Hurt? Directed by Rod Amateau Screenplay by Rod Amateau Based on the novel “The Operator” by Rod Amateau and Budd Robinson Produced by Rod Amateau, William Schwartz and Joseph ShaftelCast: Peter Sellers as Albert T. Hopfnagel Jo Ann Pflug as Alice Gilligan Rick Lenz as Lester Hammond Harold Gould as Dr. Zerny Pat Morita as Nishimoto Eve Bruce as Nurse Lamarr Hope Summers as Nurse Throttle Paul Lambert as Dr. Bernie Pinikhes Norman Alden as Katzen Keith Allison as Hinkley Bret Halsey as Dr Paolo Quagliomo Albert Reed as Dr. Sam Radcliffe J. Edward McKinley as Geo. Laffingwell Kathleen Freeman as Mrs. Mazzini Jean Byron as Dr. Kincaid Released by Cinerama Releasing Corp. Re-Released through American International Pictures in 1978 Visit our website - https://aippod.com/ and follow the American International Podcast on Letterboxd, Instagram and Threads @aip_pod and on Facebook at facebook.com/AmericanInternationalPodcast  Get your American International Podcast merchandise at our store. Our open and close includes clips from the following films/trailers: How to Make a Monster (1958), The Brain That Wouldn't Die (1962), I Was a Teenage Werewolf (1957), High School Hellcats (1958), Beach Blanket Bingo (1965), The Wild Angels (1966), It Conquered the World (1956), The Abominable Dr. Phibes (1971), and Female Jungle (1955) 

Content Performance Podcast
GEO & LLMO KPIs: Wie misst du deinen Erfolg in der KI-Sichtbarkeit?

Content Performance Podcast

Play Episode Listen Later Sep 1, 2025 24:42


Viele Unternehmen wollen, dass ihre Produkte in KI-Systemen wie ChatGPT, Copilot und Gemini empfohlen werden. Und zwar, wenn ihre Zielgruppe danach sucht. Aber wie misst man die Arbeit an einer solchen KI-Optimierung, die GEO (Generative Engine Optimization) oder LLMO (Large Language Model Optimization) genannt wird? Was sind die konkreten Ziele? Darüber sprechen wir in dieser Folge unseres Content Performance Podcast. Wie immer stehen wir zwischen zwei Welten: Alte SEO-KPIs funktionieren aus unserer Sicht immer schlechter. Gleichzeitig entstehen neue Arbeitsfelder – und es stellt sich die Frage, welche neuen GEO- und LLMO-KPIs man für seine Arbeit anwenden kann. 📈 Mehr Charts und Analysen zur Episode 🎓 GEO Academy 👋 Fabian auf LinkedIn 👋 Benjamin auf LinkedIn

Let’s do Niarn & Geo
Episode 137

Let’s do Niarn & Geo

Play Episode Listen Later Sep 1, 2025 73:30


Geo skal nok blive glad for sin beslutning i længden, og Niarn drikker Sports Cola, når han skal være rigtig fræk. Geo har endelig hørt fra Alexandra Granoli, og Niarn har set performance art i Helsingør. Geo er ved at være træt af Niarns golf anekdoter, og Niarn forsøger at lære Geo at stryge sine skjorter og skibukser uden foer.

We Don't PLAY
SEO Marketing Successful Strategies for Q4 2025: Tracking, Sorting, and Mapping Data Intelligence with Favour Obasi-Ike

We Don't PLAY

Play Episode Listen Later Aug 30, 2025 32:35


SEO Marketing Successful Strategies for Q4 2025: Tracking, Sorting, and Mapping Data Intelligence with Favour Obasi-Ike | Get exclusive SEO newsletters in your inbox.This episode explains a three-step TSM marketing approach—Track, Sort, and Map—designed to create successful marketing strategies, particularly for Q4 2025. The tracking phase emphasizes the importance of a website for gaining organic and paid impressions, highlighting metrics like organic, paid, and earned traffic. Next, the sorting phase focuses on organizing business analytics by purchasing power, location, and pre/post-purchase intent to better understand customer needs.Finally, the mapping phase involves strategically distributing content across various platforms, using tools like pixels and analytics, to ensure the right audience finds the right products or services. The speaker also offers free SEO services and calls to help businesses implement these strategies.FAQs about this SEO Marketing Successful Strategies for Q4 2025: Tracking, Sorting, and Mapping Data Intelligence episode:1. What is the core three-step marketing strategy discussed for Q4 2025?The core strategy for marketing success in Q4 2025, and beyond, is the "TSM approach," which stands for Track, Sort, and Map. This methodology emphasizes understanding how your business is set up, collecting and organizing data, and then strategically guiding your audience from initial interest to conversion.2. Why is "tracking" considered the most important step in this strategy?Tracking is paramount because it provides the foundational metrics needed to understand your marketing efforts. Just like a runner on a track needs clear lines, businesses need to track metrics like impressions, leads, clicks, and website visitors. This involves monitoring organic, paid, and earned traffic. Without a website, which serves as the primary hub for collecting this data (including domain, hosting, and email communication), effective tracking is impossible. The speaker stresses, "When you track, you're able to attract," highlighting that data-driven insights allow you to effectively attract your target audience.3. How does the concept of "attention as a new currency" relate to successful marketing strategies?Favour introduces "attention as a new currency" and "retention as a new balance," emphasizing that in today's crowded digital landscape, consistently capturing and maintaining audience attention is crucial. This is achieved through consistent, valuable content across various platforms like blogs, podcasts, and social media. By tracking engagement and understanding what resonates with your niche audience, you can create a search-based campaign that puts your content at the top of search results, making you "first seen" and "first remembered," which directly translates to gaining valuable attention.4. What are the key considerations for "sorting" marketing data effectively?Sorting involves organizing your traffic and business analytics in a way that provides deeper insights into your audience. Key sorting parameters include purchasing power, location, pre-purchase intent, and post-purchase intent. By understanding where your audience is coming from, what they need, and why they need it, you can tailor your offerings more effectively. An example given is adapting workshop formats (morning/evening, virtual/in-person) and content (lead generation, AI visibility) based on audience feedback, rather than offering generic courses. Email marketing and audience segmentation are highlighted as crucial tools for this in-depth sorting.5. How does the speaker recommend optimizing paid advertising, specifically Google Ads, in conjunction with organic efforts?Favour suggests a cautious approach to Google Ads, advising against running them if you're not already showing up organically on Google search. Organic presence leads to a lower cost per acquisition, result, and click. While Google Ads can be effective with manual structures, exact and phrase matching, and granular control, the ultimate goal should be to shift towards a higher percentage of organic traffic (e.g., 62% organic vs. 38% paid). This is because organic traffic "earns" results and builds long-term authority, saving money over time compared to continuously paying for traffic. Platforms like Pinterest are also highlighted for their detailed targeting capabilities at a potentially lower cost per click compared to Google Ads, especially when leveraging tracked audience interests.6. What role does a website play in the overall TSM marketing strategy?A website is presented as the absolute foundational element. Without a website, none of the tracking, sorting, or mapping can effectively occur. It's the hub for organic impressions, a platform for content creation (blogs, podcasts), and a critical tool for understanding where your audience comes from (e.g., new vs. returning visitors). The website allows for the installation of tracking pixels (Facebook, LinkedIn, Pinterest, TikTok) and integration with tools like Google Analytics and Google Search Console, which are essential for gathering the data necessary for the TSM approach.7. What is the purpose of "mapping" in the TSM strategy, and how is it achieved?Mapping is about guiding your audience to the right destination based on their needs and your sorted data. It's about building a clear connection from point A (customer need) to point B (your solution/product). This involves understanding what people are searching for and ensuring your content and offerings directly address those searches. Mapping is achieved by strategically distributing content across various platforms (Google search, AI search results, social media, podcast distribution channels like RSS feeds) and ensuring your website has the necessary tags and pixels to track conversions. The goal is to be found when and where your target audience is looking, ensuring they take the desired action, much like finding the correct aisle in a grocery store.8. How can businesses leverage their intellectual property (IP) and improve their domain authority for long-term marketing success?Businesses should view their content and offerings as intellectual property (IP) and constantly assess its return. Consistent content production (blogs, podcasts) that remains relevant over time contributes significantly to sustained engagement, even without constant new releases. Improving domain authority is a long-term play, likened to building credit, with an average of about seven points per year if actively managed. Higher domain authority, especially with the integration of AI for top search and citation perspectives, leads to greater organic visibility and trust. By focusing on earned traffic through SEO and content that fulfills specific audience needs, businesses can build lasting authority and a stronger market presence.Digital Marketing SEO Resources:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠SEO Optimization Blogs⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brands We Love and Support⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Loving Me Beauty | Buy Vegan-based Luxury Products⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Unlock your future in real estate—get certified in Ghana today!⁠See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Rankable
Chapter 04: The New Gatekeepers and the GEO Landscape

Rankable

Play Episode Listen Later Aug 29, 2025 16:25


This episode is part of the AI Summary series covering the AI Search Manual chapter by chapter. Chapter 4 examines the new gatekeepers of discovery and how Generative Engine Optimization (GEO) is reshaping visibility across platforms.We break down Google's dominance with AI Overviews, AI Mode, and Gemini, and how the Great Decoupling has changed the value exchange between publishers and search engines. The episode also explores how OpenAI's ChatGPT, Perplexity, Anthropic's Claude, and Microsoft's Copilot each approach discovery differently, with their own strengths, limitations, and implications for brands.The discussion compares AI-driven answers with traditional ranked search results, showing how visibility now depends on inclusion in summaries rather than position on a page. We also cover the difference between crawl-based discovery and API-based access, and why knowing how your content is being ingested by these systems is central to building a GEO strategy.Read the full chapter at ipullrank.com/ai-search-manual.

Verbrechen der Vergangenheit
Armee im Schatten: Die Morde der IRA

Verbrechen der Vergangenheit

Play Episode Listen Later Aug 28, 2025 57:21


Fast 30 Jahre lang verheeren Gewalt und Gegengewalt das konfessionell zerrissene Nordirland: Auf Attentate militanter Katholiken folgen Rachemorde der Protestanten. Die mächtigste dieser Mordgruppen ist die Irish Republican Army, die sogar versucht, London in die Knie zu zwingen.Gast: Johannes TeschnerSprecher: Peter KaempfeProduktion: Lia Wittfeld/Audio Alliance+++ Alle Rabattcodes und Infos zu unseren Werbepartnern finden Sie hier: https://linktr.ee/geoepoche ++++++ Auf RTL+ und GEO EPOCHE+ erscheinen die neuen Folgen von "Verbrechen der Vergangenheit" jeweils 14 Tage früher als auf den anderen Plattformen. +++ Sie möchten uns schreiben? Wir freuen uns über Feedback per Mail anverbrechendervergangenheit@geo.deSIE MÖCHTEN MEHR VON GEO EPOCHE HÖREN UND LESEN?"Deutschland 1945": Unter www.geo.de/1945 finden Sie alle acht Folgen sowie ein vergünstigtes Abo für das Verbrechen der Vergangenheit-Special über das Kriegsende vor 80 Jahren.Folgen Sie GEO Epoche gern auf Social Media, bei Instagram (@geo_epoche) und Facebook (@geoepoche) +++AKTION: Hörerinnen und Hörer dieses Podcasts können unterwww.geo-epoche.de/podcast kostenlos ein eBook aus unserem Heft "Verbrechen der Vergangenheit" herunterladen.Außerdem können Sie unter www.geo-epoche.de einen Monat lang GEO EPOCHE + kostenlos testen - mit fast 3000 Artikeln zu allen Aspekten der Weltgeschichte sowie weiteren Audio-Inhalten.Weitere historische Reportagen mit Peter Kaempfe bietet der GEO EPOCHE-Podcast"Menschen, die Geschichte machten" - jeden zweiten Dienstag überall, wo es Podcasts gibt.+++Unsere allgemeinen Datenschutzrichtlinien finden Sie unter https://datenschutz.ad-alliance.de/podcast.html +++Wir verarbeiten im Zusammenhang mit dem Angebot unserer Podcasts Daten. Wenn Sie der automatischen Übermittlung der Daten widersprechen wollen, klicken Sie hier: https://datenschutz.ad-alliance.de/podcast.htmlUnsere allgemeinen Datenschutzrichtlinien finden Sie unter https://art19.com/privacy. Die Datenschutzrichtlinien für Kalifornien sind unter https://art19.com/privacy#do-not-sell-my-info abrufbar.

Geologic Podcast
The Geologic Podcast Episode #931

Geologic Podcast

Play Episode Listen Later Aug 27, 2025 48:39


  SUBSCRIPTION INTERFACE THINGIE!   You can now find our subscription page at GeorgeHrab.com at this link. Many thanks to the majestic Evo Terra for his assistance.   THE SHOW NOTES   The makings of a good joke Intro Cracker Barrel Interesting Fauna      - Antarctic Seal A Little Automobile History Religious Moron of the Week      - Adam LaCroix Ask George      - Dancing? from Lee T. Tell Me Something Good      - Kenyan Eradication of Sleeping Sickness Kansas? Yes Kansas! Show close .........................   Get George's Music Here  https://georgehrab.hearnow.com https://georgehrab.bandcamp.com ................................... SUBSCRIBE! You can sign up at GeorgeHrab.com and become a Geologist or a Geographer. As always, thank you so much for your support! You make the ship go. ................................... Sign up for the mailing list: Write to Geo! Check out Geo's wiki page, thanks to Tim Farley. Have a comment on the show, a Religious Moron tip, or a question for Ask George? Drop George a line and write to Geo's Mom, too!

The Disney Crush Podcast
Disney IT Crashes, Destination D23 and a Geo-82 Review

The Disney Crush Podcast

Play Episode Listen Later Aug 27, 2025 35:44


Episode #406 We have some news just before Destination D23: Beak and Barrel broke Disney IT, which comes as no surprise. More information on Zootopia, Buzz Lightyear, and additional details about Muppets Rockin Rollercoaster coming in 2026. Dave and Veronika had a lunch reservation at Geo-82 in Epcot and share their honest opinions on the food, drinks, atmosphere, and overall experience during their first visit. All this and some shenanigans on the show this week. www.thedisneycrush.com thedisneycrush@gmail.com www.patreon.com/thedisneycrush  

My Amazon Guy
GEO vs SEO - Is it just a Giant Reskin of Keyword Stuffing?

My Amazon Guy

Play Episode Listen Later Aug 27, 2025 28:02


Send us a textSEO is no longer the only way to get visibility—generative engine optimization is shifting how sites get found. This video compares GEO and SEO, showing how AI-driven models are favoring structured FAQs, conversational content, and entity clarity. Learn how GEO ranks websites in 2025 using context, format, and real user questions.Get a real review of your site's GEO potential, book a call and see what AI engines see: https://bit.ly/4kOz6rrNeed more advanced tips? Download our Advanced Amazon Tips for growing brands: https://bit.ly/45snCUUWatch these videos next:You're Losing DTC Sales Over These Simple Mistakes! https://www.youtube.com/watch?v=NRUl0QIPuj8&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=8Amazon Is Spying on Your DTC Site Right Now! https://www.youtube.com/watch?v=wiw06RkO6no&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=13-------------------------------------------------Stop wasting ad spend, use the PPC strategies in our guide to keep winning clicks that convert: https://bit.ly/4lF0OYXGet the SEO toolkit that helps you target the right keywords in every phase of your Amazon growth: https://bit.ly/457zjSlTurn your Amazon store into a sales machine, book a DTC strategy session to get your roadmap: https://bit.ly/4kOz6rrTimestamps00:00 - SEO vs GEO: What's Changing in 202501:15 - Why GEO Optimization Matters for Websites03:00 - How AI Tools Like Perplexity Use GEO Data05:00 - FAQs and Q&A Formatting for Better Visibility07:00 - Reddit and Wikipedia: Overindexed GEO Sources09:00 - Top SEO Results Still Dominate GEO Rankings11:00 - Perplexity's Comet Browser in Real Use13:00 - Testing SEO Results in Perplexity GEO15:00 - What GEO Says About My Amazon Guy's Website17:00 - Strengths That Help Sites Rank in GEO19:00 - Website Gaps for Better GEO Results21:00 - Making FAQs Better for Generative Engines23:00 - Showing Expertise and Entity Clarity on Your Site25:00 - Is GEO Just Repackaged SEO? Maybe.27:00 - Final Thoughts on GEO, AI Ranking, and Website Strategy-------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Constellations, a New Space and Satellite Innovation Podcast
Executive Insights: Interview with Phil Carrai, President, Kratos Space

Constellations, a New Space and Satellite Innovation Podcast

Play Episode Listen Later Aug 27, 2025 10:07


Ahead of the upcoming World Space Business Week, Constellations and Novaspace bring you a limited podcast series where 5 space leaders answer 3 questions about the state of the industry, what drives them and the challenges ahead. Listen now to Phil Carrai, President, Kratos Space. Kratos highlights a 5G NTN over GEO demonstration and argues the winners will deliver working products, match customer spend patterns, and fit into real operational workflows. Other guests are: Jason Kim, CEO of Firefly Aerospace, John Serafini, CEO of Hawkeye 360, Jean-François Fallacher, CEO of Eutelsat Group and Even Rogers, CEO and Co-Founder of True Anomaly.

Scaling Japan Podcast
Episode 84: The 2025 Report of B2B Marketing in Japan with Robert Heldt

Scaling Japan Podcast

Play Episode Listen Later Aug 27, 2025 53:56


In this episode of the Scaling Japan Podcast, we're joined by Robert Heldt, CEO of AIM B2B, to explore how marketing in Japan is transforming.Robert shares exclusive data and insights from the 2025 State of Marketing report in Japan and across APAC. From skyrocketing AI adoption to a sharp dip in content marketing effectiveness, this episode unpacks what's changing, why it matters, and how companies can adapt.If you're a marketing leader, brand manager, or agency working in Japan, this episode is your inside guide to what's working and what's next.AIM B2B – Integrated Marketing & PR in AsiaThis episode is sponsored by AIM B2B, Tokyo's leading integrated marketing and PR agency since 2008, formerly known as Custom Media. Helping global brands grow across Japan and the APAC region with:• Localized storytelling to build trust • Strategic performance marketing for measurable growth • Account‑based marketing (ABM), paid media, GEO, and SEO • HubSpot‑certified CRM & marketing automation • Data‑driven implementation with cultural expertiseLearn more: https://aim-b2b.com/Show Notes:00:00 – Introduction01:12 – Overview of the Podcast02:10 – Recap on 2024 Report03:10 – Surveys on Marketing Report06:15 – Significant Changes in Results: AI Usage for Marketing07:50 – Findings About Similarities: Storytelling, Content Objectives09:52 – Report Regarding Usage of Generative AI and AI in General14:00 – Significant Changes in Results: Content Marketing as A Strategy18:36 – Story of Rebranding AIM B2B from Custom Media24:50 – Finding that Impacted AIM B2B's Strategy: Outsourcing39:07 – Types of Content from B2B Companies41:30 – Importance of Thought Leadership Content45:55 – Content Marketing Trends in Japan49:32 – Top 3 Skills Marketers Will Need50:45 – How AIM B2B is Scaling Clients' Success52:33 – How to Connect with RobertLinks from Guest Appearance:Robert Heldt on LinkedIn : https://www.linkedin.com/in/robertheldt/Link to Report : https://aim-b2b.com/blog/longform/content-marketing-japan-2025-insights/AIM B2B Podcast : https://aim-b2b.com/podcast/AIM B2B: https://aim-b2b.comCoaching with Tyson Looking to take your business to the next level? Let our host Tyson Batino help you scale from $100,000 to $10,000,000 with his coaching and advisory services.

The Digital Marketing Podcast
Tools and Tips Special - Navigating AI Search, Ads & SEO in 2025

The Digital Marketing Podcast

Play Episode Listen Later Aug 26, 2025 27:20 Transcription Available


In this episode of The Digital Marketing Podcast, hosts Daniel Rowles and Ciaran Rogers return with a fresh round of insights and hands-on tools to help digital marketers adapt and experiment in the evolving AI-driven marketing landscape. From Google's AI Max campaigns to the explosion of generative engine optimisation, Daniel and Ciaran unpack the shifts happening across search, paid media, and SEO. This isn't just another roundup of shiny tools, this episode explores how to think strategically about the role of AI in search, the real impact on your organic performance, and the mindset required to stay ahead of the curve. What's Inside This Episode: AI Max Campaigns in Google Ads Discover how Google's new AI-powered campaign structure is changing the game. It's not just another bidding strategy, it's an integrated layer that leverages keywordless signals, context, and user behaviour across Google properties to personalise campaigns. Learn why separating these into siloed budgets might actually hinder performance and what you need to consider before rolling out. The Vanishing Organic Click While impressions are up, clicks are down. Daniel shares Target Internet's own data showing a drop in organic click-through rates and explains why Google's AI-generated answers, Reddit posts, and video content are pushing traditional organic listings further down the page. LLM Refs and the New SEO Frontier With AI overviews, ChatGPT, and other LLMs becoming key discovery engines, how do you make sure your brand shows up? The hosts explore LLMRefs, a tool that shows how different brands are ranking across major AI models, and reveal just how fragmented and competitive this new landscape is. Structured Data, Schema & the Knowledge Graph Daniel and Ciaran highlight the importance of schema markup and entity relationships in Google's Knowledge Graph, using tools like the Knowledge Graph Explorer to demonstrate how Google perceives your brand and its connections. If you're not surfacing in the right contexts, it could just be due to a missing link, literally. Search Engine Optimization ≠ Generative Engine Optimization The hosts challenge the idea that SEO principles remain unchanged in the world of AI. With so many variables, location, devices, user intent, history, and model-specific behavior, your approach needs to be more agile and nuanced than ever. Key Takeaways: Performance Max and AI Max are now core to Google Ads - understanding signals and context is essential Organic traffic is declining, but impressions may still rise - CTR is the new battleground You can't game the system anymore with a few smart keywords; LLMs require strong content, schema, and reputation The tools are out there - you just need to experiment, validate, and iterate Don't fall into the trap of “a little knowledge” - simplifying complex changes leads to bad decisions AI models aren't clairvoyant - you need to structure and declare your content clearly

Inner City Press SDNY & UN Podcast
Unsealing from OneCoin to Yoga to the People, case on MDC jail and ICE Moshannon PA. UN litmus test

Inner City Press SDNY & UN Podcast

Play Episode Listen Later Aug 26, 2025 3:49


VLOG Aug 26 Unsealing court docs, from OneCoin Greenwood to Yoga to the People https://storage.courtlistener.com/recap/gov.uscourts.nysd.610688/gov.uscourts.nysd.610688.259.0.pdfToday a habeas about ICE using MDC jail, Q&A on GEO's Moshannon detention facility. Litmus test on UN censors & firms https://www.documentcloud.org/documents/25979730-amid-un-press-freedom-claims-application-by-inner-city-press-to-enter-is-2025-litmus-test/

Geekin' On WDW Podcast | A Family Friendly Community of Walt Disney World Fans | Travel tips on resorts, food, touring and fu
First Impressions of the New Disney World Stuff with Glen and Rebecca – Ep. 630

Geekin' On WDW Podcast | A Family Friendly Community of Walt Disney World Fans | Travel tips on resorts, food, touring and fu

Play Episode Listen Later Aug 25, 2025 72:00


This week, Glen and Rebecca are back to finish up their review of the new Epic Universe and their Animal Kingdom Lodge club level stay checking out and reviewing Geo 82, 4th of July fireworks an Cake Bake shop! Featuring: Reach Momma and Auntie Judy for trip planning – TravelinTiaras@gmail.com Contribute to the show at www.patreon.com/geekinonwdw Show tshirts available at our Teepublic store Email me at curt.stone@GeekinOnWDW.com

Sam's Business Growth Show
#453 AI Just Changed B2B/SaaS SEO | Everything You Need to Know…

Sam's Business Growth Show

Play Episode Listen Later Aug 25, 2025 32:44


Geopizza
O CARDEAL MAQUIAVÉLICO: CESARE BORGIA #130

Geopizza

Play Episode Listen Later Aug 25, 2025 366:29


Cesare Borgia foi um dos nobres mais ricos e temidos da Europa renascentista. Isso só foi possível graças ao dinheiro do seu pai, o papa Rodrigo Borgia.Cardeal na adolescência, duque na juventude e capitão dos exércitos papais na vida adulta, Cesare era conhecido pelo seu comportamento explosivo, manipulador e genocida. Apesar de tudo, era um hábil estrategista: transformava inimigos em aliados e territórios arruinados em fontes de lucro.

Peter und der Wald – ein GEO-Podcast
Waldspaziergang – Verschnaufpause in der Natur

Peter und der Wald – ein GEO-Podcast

Play Episode Listen Later Aug 25, 2025 43:47


Auf seinem Waldspaziergang erzählt Peter, was sich im Spätsommer bei den Bäumen so tut: Wie bereiten sie sich jetzt schon auf den Winterschlaf vor? Warum werden Blätter gelb, bevor sie abfallen? Und warum ist gerade die ruhige Atmosphäre im Wald so gesund für uns? Das und mehr hört ihr in dieser Folge.+++Alle Rabattcodes und Infos zu unseren Werbepartnern findet ihr hier: https://linktr.ee/peterundderwald +++Habt ihr Fragen oder Anmerkungen zu den Themen? Schreibt uns gerne eine E-Mail an podcast@wohllebens-waldakademie.de+++Wenn ihr mehr über den Wald und seine Wunder erfahren wollt, findet ihr in Wohllebens Waldakademie spannende Veranstaltungen & Fortbildungen: www.wohllebens-waldakademie.de +++Unsere allgemeinen Datenschutzrichtlinien finden Sie unter https://datenschutz.ad-alliance.de/podcast.html+++ Wir verarbeiten im Zusammenhang mit dem Angebot unserer Podcasts Daten. Wenn Sie der automatischen Übermittlung der Daten widersprechen wollen, klicken Sie hier: https://datenschutz.ad-alliance.de/podcast.htmUnsere allgemeinen Datenschutzrichtlinien finden Sie unter https://art19.com/privacy. Die Datenschutzrichtlinien für Kalifornien sind unter https://art19.com/privacy#do-not-sell-my-info abrufbar.

Rankable
Chapter 01: Introduction: The Fall of the Blue Links and The Rise of GEO - The AI Search Manual

Rankable

Play Episode Listen Later Aug 25, 2025 18:53


This episode is part of the AI Summary series, which covers iPullRank's AI Search Manual chapter by chapter. Chapter 1 examines how search has evolved from “10 blue links” to AI-driven answers, altering how audiences discover and evaluate brands.We trace the evolution from Universal Search and the Knowledge Graph to large language models, such as ChatGPT, Gemini, and Claude, which generate conversational results and reduce the need for clicks. The discussion explains the move from SEO to GEO, Generative Engine Optimization, where the focus is on semantic clarity, authority, and multimodal content that machines can interpret and present.The episode also introduces Relevance Engineering and Retrieval-Augmented Generation (RAG), which show how information is retrieved, scored for relevance, and synthesized into answers. These concepts set the stage for building strategies that position content to be included in AI summaries rather than excluded from them.Read the whole chapter at ipullrank.com/ai-search-manual

The Dr. Geo Podcast
Difference between Oral & IV Vitamin C, Benefits & Clinical Applications – 157

The Dr. Geo Podcast

Play Episode Listen Later Aug 23, 2025 59:57


Can high-dose IV Vitamin C really support cancer treatment—even in men with prostate cancer? In this episode of the Dr. Geo Prostate Podcast, Dr. Geo welcomes Dr. Paul Anderson, one of the world's leading voices in integrative oncology with 30+ years of clinical experience and NIH-funded cancer research.Together, they unpack how vitamin C works differently when taken orally versus intravenously, what the latest research shows about IV vitamin C, and how it may impact the tumor microenvironment and immune response.Listeners will also learn about practical approaches to integrative oncology, the role of detoxification and immune health, and what patients with advanced prostate cancer should know before seeking out IV vitamin C therapy.✅ What You'll Learn in This Episode:How oral vs. IV vitamin C behave differently in the bodyWhat the latest science says about IV vitamin C in cancer careWhy the tumor microenvironment matters for long-term outcomesHow IV vitamin C may support men with advanced prostate cancerSynergies with lifestyle therapies, immunotherapy, and sauna

Geologic Podcast
The Geologic Podcast Episode #930

Geologic Podcast

Play Episode Listen Later Aug 21, 2025 50:02


  NEW SUBSCRIPTION INTERFACE THINGIE!   You can now find our subscription page at GeorgeHrab.com at this link. Many thanks to the majestic Evo Terra for his assistance.   THE SHOW NOTES   Legitimate Ownership Intro KPOP Demon Hunters has no business being that good The History Chunk      - August 21st Crazy Train Religious Moron of the Week      - Neal Creecy Uki Festival Ask George      - Hands? from Keisha Things people love that actually suck      - “Drinking the Kool-Aid” Tell Me Something Good      - Pup's Last Meal Show close .........................   Get George's Music Here  https://georgehrab.hearnow.com https://georgehrab.bandcamp.com ................................... SUBSCRIBE! You can sign up at GeorgeHrab.com and become a Geologist or a Geographer. As always, thank you so much for your support! You make the ship go. ................................... Sign up for the mailing list: Write to Geo! Check out Geo's wiki page, thanks to Tim Farley. Have a comment on the show, a Religious Moron tip, or a question for Ask George? Drop George a line and write to Geo's Mom, too!

The Shannon Joy Show
The UNIPARTY Cartel: Epstein, Techno-Fascism & The Military Police State - Will Liberty Prevail? Critical Conversation With Ryan Cristián

The Shannon Joy Show

Play Episode Listen Later Aug 21, 2025 81:36


Ryan is the host of ‘The Last American Vagabond’ podcast and one of the leading independent journalists in the country. Today we delve into the big picture tyranny transforming America into a digital surveillance state, the tactics and the culprits. Of course both parties are to blame, but why can’t people see it? George Washington warned us: "However [political parties] may now and then answer popular ends, they are likely in the course of time and things, to become potent engines, by which cunning, ambitious, and unprincipled men will be enabled to subvert the power of the people and to usurp for themselves the reins of government, destroying afterwards the very engines which have lifted them to unjust dominion." How can we break the population out of the two party political cult system? Or is it too late? We discuss this and more today on The Shannon Joy Show. WATCH LIVE HERE: https://rumble.com/c/TheShannonJoyShow Protect your retirement today with GOLD. Click HERE today to get started and see if you qualify for $7500 in free silver! Go to www.colonialmetalsgroup.com/joy Shannon’s Top Headlines, August 20, 2025: Ryan Cristian’s Latest: https://x.com/TLAVagabond/status/1956433664427876681 The Trump Digital Control Grid: https://solari.com/trump-administration-digital-control-grid-coming-together-at-high-speed/ Spotting Propaganda - A Primer: https://x.com/ConceptualJames/status/1957885227461738685 Elon Teams Up With JD Vance - Technocracy: https://www.the-independent.com/news/world/americas/us-politics/elon-musk-political-party-jd-vance-2028-b2811019.html Techno Fascism IS NOT Communitarianism: https://www.technocracy.news/technocracy-is-not-communitarianism/ SJ Show Notes: Please support Shannon’s independent network with your donation HERE: https://www.paypal.com/donate/?hosted_button_id=MHSMPXEBSLVT Support Our Sponsors: Perfect Origins is offering a risk-free 180‑day guarantee. Time to reclaim your sleep. Go to https://www.perfectorigins.com/perfectsleep/sjs.html The best medicine is chronic GOOD health and achieving it naturally. It’s why my family uses Native Path Collagen every day! Go to getnativepathcollagen.com/joy today to claim your EXCLUSIVE 45% off deal before it’s gone. Geo-engineering schemes are creating WILD weather and you never know when the power or your cell phone could go out! You NEED to be prepared and your one stop shop is The Satellite Phone Store. They have EVERYTHING you need when the POWER goes OUT. Use the promo code JOY for 10% off your entire order TODAY! www.SAT123.com/Joy Please consider Dom Pullano of PCM & Associates! He has been Shannon’s advisor for over a decade and would love to help you grow! Call his toll free number today: 1-800-536-1368 or visit his website at https://www.pcmpullano.com

Magic Our Way - Artistic Buffs Talkin' Disney Stuff
Disney Starlight: Dream the Night Away Discussion - MOW #590

Magic Our Way - Artistic Buffs Talkin' Disney Stuff

Play Episode Listen Later Aug 20, 2025 77:51


In July 2025, Rachel visited Walt Disney World and enjoyed some new experiences. We discuss our thoughts on Disney Starlight: Dream the Night Away, the new nighttime parade currently running in the Magic Kingdom. Also, we discuss Rachel's experiences with GEO 82, Luminous: The Symphony of Us, and booking The Beak and Barrel. What do you think of Disney Starlight? Let us know at show@magicourway.com or call at 815-669-4226, or slide into our social media DMs. Every thought and opinion will forever be welcome on this Disney fan podcast. This is show #590.

The Food Blogger Pro Podcast
Food Blogging News Roundtable: Core Updates, GEO, and Content Syndication

The Food Blogger Pro Podcast

Play Episode Listen Later Aug 19, 2025 52:21


The impact of the latest Google Core Updates, how AI can assist with content creation, and expanding your content's reach with Bjork Ostrom. ----- Welcome to episode 532 of The Food Blogger Pro Podcast! This week on the podcast, we're doing something a little different and bringing on our very own Emily Walker (Associate General Manager, Food Blogger Pro) to chat with Bjork about the articles we shared in our latest blogging newsletter! Food Blogging News Roundtable: Core Updates, GEO, and Content Syndication Curious about the latest happenings in the food blogging sphere? In this episode, Bjork and Emily are chatting through the articles we shared in the Food Blogger Pro newsletter that went out last week and diving into what they mean for food creators. From Google's recent Core Update (which actually brought some good news for bloggers!) to the continued importance of E-E-A-T, they're breaking down how to keep your content high-quality and search-friendly. They'll also discuss how AI is showing up in the world of content creation and how creators are using it while still keeping things real and personal (aka human!). Plus, you'll hear some ideas for getting your content in front of more eyes by expanding beyond SEO to platforms like LinkedIn and Threads. If you want to stay current, get inspired, and pick up some practical tips, this is a great episode to tune into! Three episode takeaways: The scoop on Google's latest Core Update: Google's latest update actually brought good news for food bloggers by reinforcing the importance of high-quality, trustworthy content. The emphasis on E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) continues to be a key factor in search visibility. AI is becoming an integral part of content creation: A recent survey of 2,000 Substack publishers revealed how creators are leveraging AI tools. While AI can be a helpful assistant, the human element and personal voice remain essential! Expanding your content's reach takes more than just SEO: While you should still continue to develop your content SEO strategy, it's also imporatnt to understand user intent and syndicate content. Believe it or not, platforms like LinkedIn and Threads can significantly boost visibility and engagement! Resources: Visit the Food Blogger Pro site to subscribe to our email list! Pinch of Yum Search Engine Journal Ahrefs Tastemaker Conference TopHatRank Analyzing pages that improved following the June 2025 core update — Maria Haynes Will GEO replace SEO – or become part of it? — Search Engine Land ChatGPT ProRata Gist Substack The Substack AI Report Claude Granola superwhisper Episode 518 of The Food Blogger Pro podcast: How Molly Thompson Grew Her Email List from 15K to 100K New Platforms, Real Results: How Creators (and Brands) are Winning on Threads and LinkedIn in 2025 — Later WhatsApp Follow Pinch of Yum on Threads Follow Food Blogger Pro on Instagram Join the Food Blogger Pro Podcast Facebook Group Thank you to our sponsors! This episode is sponsored by Yoast and Raptive. Learn more about our sponsors at foodbloggerpro.com/sponsors. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

The Shannon Joy Show
Trump Accused Of Protecting Israeli Diplomat Arrested For Attempted Child Rape As Key Epstein Files Are Set To Be Released Friday!

The Shannon Joy Show

Play Episode Listen Later Aug 19, 2025 82:45


Why does Trump insist on helping sex predators? First Jeffrey Epstein, then the Tates, then Diddy and now Tom Artiom Alexandrovich? The administration denies intervening to hustle the diplomat back to Israel after his arrest for soliciting a known minor for sex in Las Vegas over the weekend, but unnamed sources insist the Trump administration was involved and it is now unclear whether the filthy perp will ever face justice. Regardless, this behavior certainly fits Trump’s profile. After gaslighting and mocking his own base regarding the NON-release of the Epstein Files, it appears that a Democrat led effort to unveil the documents has succeeded as reported by Politico: “Officials with the Department of Justice have informed us that the Department will begin to provide Epstein-related records to the Oversight Committee this week on Friday” … The fight for justice continues despite the obvious attempts to thwart the efforts by this president and his administration. We discuss this and more today on The Shannon Joy Show. WATCH LIVE HERE: https://rumble.com/c/TheShannonJoyShow Protect your retirement today with GOLD. Click HERE today to get started and see if you qualify for $7500 in free silver! Go to www.colonialmetalsgroup.com/joy Shannon’s Top Headlines, August 19, 2025: RFK Administration Pivots To ‘New, Safer UNIVERSAL Vaccine - But Is It Really Safe? Deep Dive From Sasha Latypova: https://open.substack.com/pub/sashalatypova/p/sober-reading-of-hhs-press-release?r=fuu7w&utm_medium=ios COVER UP? Accused Israeli Pedo Hustled Out Of US After Arrest For Soliciting A Minor For Sex: https://www.theguardian.com/us-news/2025/aug/16/nevada-arrest-israeli-official Key Epstein Files To Be Released Friday: https://www.politico.com/news/2025/08/18/doj-turning-over-epstein-files-capitol-hill-00513606 Trump administration shields Israeli official charged with child sex crime: https://electronicintifada.net/blogs/ali-abunimah/trump-administration-shields-israeli-official-charged-child-sex-crime CDC Hit With Lawsuit Over Failure to Test Cumulative Effect of 72-Dose Childhood Vaccine Schedule: https://childrenshealthdefense.org/defender/lawsuit-against-cdc-failure-test-cumulative-effect-72-dose-childhood-vaccine-schedule/ Trump’s Rule By Executive Fiat: https://www.stridentconservative.com/executive-power-abuse-obamas-pen-and-phone-had-nothing-on-trumps/ SJ Show Notes: Please support Shannon’s independent network with your donation HERE: https://www.paypal.com/donate/?hosted_button_id=MHSMPXEBSLVT Support Our Sponsors: The best medicine is chronic GOOD health and achieving it naturally. It’s why my family uses Native Path Collagen every day! Go to getnativepathcollagen.com/joy today to claim your EXCLUSIVE 45% off deal before it’s gone. Geo-engineering schemes are creating WILD weather and you never know when the power or your cell phone could go out! You NEED to be prepared and your one stop shop is The Satellite Phone Store. They have EVERYTHING you need when the POWER goes OUT. Use the promo code JOY for 10% off your entire order TODAY! www.SAT123.com/Joy Please consider Dom Pullano of PCM & Associates! He has been Shannon’s advisor for over a decade and would love to help you grow! Call his toll free number today: 1-800-536-1368 or visit his website at https://www.pcmpullano.com

The Shannon Joy Show
Bombshell Study: Rancourt et al Reveals COVID Era Mass Death Occurred From Pandemic Response NOT A Spreading Virus

The Shannon Joy Show

Play Episode Listen Later Aug 18, 2025 85:45


From Denis Rancourt: “This means that the paradigm that a spreading viral respiratory disease caused the excess mortality during Covid is false. The said paradigm is disproved by empirical observations of high- resolution (weekly-monthly, county-region) geotemporal variations of age and frailty dusted excess mortality (P-score) on two continents in the Northern Hemisphere. Instead, the excess mortality appears to be entirely iatrogenic and induced by the imposed so-called pandemic response.” This is earth shattering data … However, instead getting a reckoning for COVID era atrocities or even acknowledgment of them, we are getting a gaslighting of epic proportion with Robert Kennedy Jr. and Jay Bhattacharya at the helm. We discuss this and more today on The Shannon Joy Show. WATCH LIVE HERE: https://rumble.com/c/TheShannonJoyShow Protect your retirement today with GOLD. Click HERE today to get started and see if you qualify for $7500 in free silver! Go to www.colonialmetalsgroup.com/joy Shannon’s Top Headlines, August 18, 2025: Rancourt Study Reveals Mass Death Occurred From Vaccination NOT The Virus: https://www.preprints.org/manuscript/202506.1240/v1 A Police State For You: Reese Report: https://x.com/gregreese/status/1955698542624039398 Jay Bhattacharya Abandons Vaccine Injured & Dead In A Cold OpEd: Opinion | Jay Bhattacharya: Why the NIH is pivoting away from mRNA vaccines Peter Thiel Mastermind Of The Techno-Takeover? https://www.technocracy.news/peter-thiel-is-revealed-as-the-master-architect-of-technocratic-takeover-of-washington-d-c/ SJ Show Notes: Please support Shannon’s independent network with your donation HERE: https://www.paypal.com/donate/?hosted_button_id=MHSMPXEBSLVT Support Our Sponsors: For 20% off your order, head to http://Reliefband.com and use code JOY. The best medicine is chronic GOOD health and achieving it naturally. It’s why my family uses Native Path Collagen every day! Go to getnativepathcollagen.com/joy today to claim your EXCLUSIVE 45% off deal before it’s gone. Geo-engineering schemes are creating WILD weather and you never know when the power or your cell phone could go out! You NEED to be prepared and your one stop shop is The Satellite Phone Store. They have EVERYTHING you need when the POWER goes OUT. Use the promo code JOY for 10% off your entire order TODAY! www.SAT123.com/Joy Please consider Dom Pullano of PCM & Associates! He has been Shannon’s advisor for over a decade and would love to help you grow! Call his toll free number today: 1-800-536-1368 or visit his website at https://www.pcmpullano.com