Podcasts about adtech

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Best podcasts about adtech

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Latest podcast episodes about adtech

Masters of Privacy
Thomas Ghys: The privacy engineer as a translator, an auditor, and a programmer

Masters of Privacy

Play Episode Listen Later Jun 21, 2025 28:04


Who can really claim to be a privacy engineer? Does this change in the digital marketing arena? What is the winning formula to integrate this role within the company's privacy practice? Thomas Ghys has worked as a management consultant, data scientist, and data strategist, including a 5-year stint at McKinsey, prior to setting up his own privacy engineering practice. He has deep expertise in MarTech and AdTech, auditing traditional machine learning models and data flows. He is also the founder and CEO of Webclew, a tool that helps with the auditing of websites and mobile apps. References: Thomas Ghys on LinkedIn Webclew: scanning websites and apps for privacy risks CNIL: a focus on mobile SDKs, announcing enforcement actions in 2025 Thomas Ghys: BAPD expectations for cookie compliancy unattainable for most publishers Dr. Augustine Fou: dismantling marketing attribution, ad fraud controls, and the business case for third-party cookies (Masters of Privacy, February 2024)

Just Minding My Business
Are You Getting The Most Out of Your Advertsing Budget

Just Minding My Business

Play Episode Listen Later Jun 19, 2025 37:22


In today's conversation, where we dive deep into the art and science of managing substantial ad spend in an unpredictable market.Our guest, Borja Cuan, isn't just a seasoned leader in the performance advertising world—he's seen nearly every twist and turn this industry can throw at you. Having started his journey way back in 1998, Borja brings hard-earned wisdom and fresh insights to the conversation, sharing how adaptability and resilient mindsets separate fleeting trends from truly great businesses. We explore how Borja's strategic business solutions have shaped client teams and sparked sustainable growth—focusing on what it really takes to scale up, maintain momentum, and build trust.You'll hear candid stories of transformation, the challenges of staying results-driven at scale, and why the unicorn mentality is less about luck and more about relentless innovation and fierce attention to detail.Expect to learn: The real challenges of stewarding significant marketing budgets without losing sight of ROI and efficiency.Practical strategies for building unicorn companies, from high-impact campaign fixes to people-first leadership.How adaptability is the ultimate skill—and how Borja weaves it into Four15's daily culture.Subtle shifts in the industry, and why an unwavering commitment to client experience remains a game-changer.If you're keen to unpack the creative, sometimes chaotic journey behind today's most successful marketing initiatives, join us for an honest look behind the curtain with someone who's lived it, shaped it, and continues to redefine what's possible in performance advertising. Contact Details: LinkedIN:  https://www.linkedin.com/in/borjacuan/ Website: four15digital.com Remember to SUBSCRIBE so you don't miss "Information That You Can Use." Share Just Minding My Business with your family, friends, and colleagues. Engage with us by leaving a review or comment. https://g.page/r/CVKSq-IsFaY9EBM/review Your support keeps this podcast going and growing.Visit Just Minding My Business Media™ LLC at https://jmmbmediallc.com/ to learn how we can help you get more visibility on your products and services. #BorjaCuan #PerformanceAdvertising #DigitalMarketing #AdTech #ClientSuccess #BusinessGrowth #MarketingStrategy #Four15Digital #Leadership #advertisingindustry

AdTechGod Pod
Ep. 83 Giuseppe La Rocca on Customer Outcomes, AI, and the Future of AdTech

AdTechGod Pod

Play Episode Listen Later Jun 17, 2025 26:54


In this episode of the AdTechGod Pod, Giuseppe La Rocca, VP Global Enterprise at StackAdapt, shares his journey from a blue-collar background to becoming a leader in ad tech. He discusses his experiences at Yahoo, the transition to StackAdapt, and the importance of understanding the differences between mid-market and enterprise clients. Giuseppe emphasizes the significance of customer outcomes and the evolving landscape of digital advertising, particularly in relation to live sports and the integration of AI. He concludes with a reflection on the positivity and innovation within the industry. Takeaways Giuseppe La Rocca's journey reflects the importance of hard work and adaptability. Building relationships and learning from mentors is crucial in career development. Understanding customer needs is key to successful enterprise partnerships. Mid-market clients often face high stakes in their advertising campaigns. The convergence of AdTech and MarTech is shaping the future of digital advertising. AI is becoming essential for improving programmatic trading efficiency. Live sports are transitioning to CTV, presenting new opportunities and challenges. Positivity and gratitude are vital for sustaining a career in ad tech. The ad tech industry is undergoing significant changes, but innovation remains strong. Collaboration and cross-functional teamwork are essential for addressing enterprise challenges. Chapters 00:00 Introduction to Giuseppe La Rocca and His Journey 05:52 Transitioning to Enterprise Partnerships at StackAdapt 12:13 Understanding Mid-Market vs. Enterprise Clients 18:11 The Future of StackAdapt and Industry Trends 24:07 The Importance of Positivity in Ad Tech Learn more about your ad choices. Visit megaphone.fm/adchoices

Contraminds - Decoding People, Minds, Strategy and Culture
The Super CMO Show - Nitin Seth (#016)

Contraminds - Decoding People, Minds, Strategy and Culture

Play Episode Listen Later Jun 16, 2025 67:38


Consent, Compliance, and Conversational AI: Marketing's New RealityIn this episode, Nitin Seth, CEO of SMS Magic & Conversive, reveals how strict privacy regulations like GDPR and TCPA are forcing marketers to completely rebuild their customer engagement infrastructure around sophisticated consent management and AI-powered channel orchestration.  Most provocatively, Nitin argues that traditional mass-market branding is dead—replaced by direct customer experience and real-time engagement that requires marketers to master database marketing, social media management, and AI-driven personalization to survive in this privacy-first future.About Nitin Seth: Nitin Seth is the CEO & Co-Founder of SMS Magic & Conversive.  5 Key Takeaways for Marketers: 1. Privacy Compliance Is Now Table Stakes, Not Optional2. Consent Management Requires Sophisticated Digital Infrastructure3. AI-Powered Channel Orchestration Is Replacing Single-Channel Thinking4. Conversational AI Will Transform Brand Engagement Architecture5. Traditional Branding Is Dead - Direct Customer Experience Is KingTimestamps00:04:22 - 00:05:42 From IIT Engineer to Marketing Tech CEO: Nitin's Journey00:05:42 - 00:08:37 Why Privacy-First Marketing Is Now Essential for Every Brand00:08:38 - 00:10:45 Privacy Laws Then vs Now: What Changed for Marketers?00:10:45 - 00:13:53 The Compliance Landscape: US vs European Marketing Rules00:13:53 - 00:17:41 How Brands Actually Handle HIPAA and Privacy Compliance00:17:41 - 00:20:49 What Every Marketer Must Know About Privacy Compliance00:20:49 - 00:25:47 What Is "Consent" and Why It Matters for Your Marketing00:25:47 - 00:30:22 Building Customer Preference Centers That Actually Work00:30:22 - 00:34:36 How AI Can Make Privacy Compliance Easier (Not Harder)00:34:36 - 00:39:49 Channel Orchestration: The Future of Customer Engagement00:39:49 - 00:43:11 From Search to Conversations: How Customer Behavior Is Changing00:43:11 - 00:47:32 Will ChatGPT Kill Google Ads? The Future of Lead Generation00:47:32 - 00:48:58 How Conversational AI Will Transform Customer Experience00:48:58 - 00:55:40 Building Brand-Specific AI Without Losing Customer Data00:55:41 - 00:59:10 The New Marketing Architecture: Privacy + AI + Personalization00:59:10 - 00:59:56 Essential Skills Every Marketer Needs for the Privacy Era00:59:56 - 01:00:47 Tech Skills That Will Future-Proof Your Marketing Career01:00:47 - 01:02:27 What Should 18-Year-Olds Learn for Marketing's Future?01:02:27 - 01:04:19 The Death of Traditional Branding: One Professor's Prediction#PrivacyFirstMarketing, #ConversationalAI, #MarketingCompliance, #CustomerEngagement, #AIMarketing, #DataPrivacy, #MarketingTech, #FutureOfMarketing, #ConsentManagement, #marketingautomationThis episode was made possible by the great folks at MovingWalls. Moving Walls provides a global Adtech platform built by Out-of-home advertising experts, automating the process of planning, buying, executing and measuring OOH campaigns, with a presence across four continents and seven markets.  Moving Walls is also a Tie50 winner, a listing of 50 most enterprising startups globally. Visit https://www.movingwalls.com to learn more. Selected Links and Show Notes: https://www.contraminds.comSubscribe to our Weekly Newsletter: https://blog.contraminds.comFollow UsTwitter: https://twitter.com/contramindsInstagram: https://www.instagram.com/contraminds/LinkedIn: https://www.linkedin.com/company/contramindsFacebook: https://www.facebook.com/contraminds

Masters of Privacy (ES)
Newsroom: primavera 2025. IA desatada, fingerprinting en esteroides y publicidad sin anuncios

Masters of Privacy (ES)

Play Episode Listen Later Jun 11, 2025 28:32


Ha llegado la hora de ponernos al día en las cinco áreas de siempre: ePrivacy y marco regulatorio; MarTech y AdTech; IA, competencia y mercados digitales; PETs y Zero-Party Data; Futuro de los medios.  Hemos añadido todas las referencias relevantes a la entrada de este episodio en nuestro blog: mastersofprivacy.com. Voces complementarias creadas por ElevenLabs.  

AdTechGod Pod
Ep. 82 Quality Over Chaos: Heather Carver on Building a Smarter AdTech Future

AdTechGod Pod

Play Episode Listen Later Jun 10, 2025 25:45


Heather Carver, Chief Revenue Officer at Freestar, shares her journey in the ad tech industry, discussing her experiences from working at various companies to her current role. She highlights the evolution of publisher monetization, the impact of AI on the industry, and her optimistic view on the future of advertising technology. Heather emphasizes the importance of curation in enhancing publisher success and the potential for innovation driven by AI advancements. Takeaways Heather Carver has a diverse background in ad tech, starting from a liberal arts education. Her journey includes significant roles at companies like Amazon and Rubicon. The ad tech landscape has evolved from remnant inventory to programmatic advertising. AI has been integrated into ad tech for years, automating various processes. Curation is seen as a positive development for publishers in the ad tech space. The importance of maintaining quality and brand safety in advertising is emphasized. Heather believes that AI will create new job opportunities in the industry. The future of ad tech is exciting with potential innovations from Google and AI. Heather's focus is on reducing dependence on major players like Google. The conversation highlights the importance of relationships in the ad tech industry. Learn more about your ad choices. Visit megaphone.fm/adchoices

Technology and Security (TS)
Data flows, privacy risks and foreign surveillance of Australians with Johnny Ryan

Technology and Security (TS)

Play Episode Listen Later Jun 10, 2025 42:42


Dr Miah Hammond-Errey is joined by Dr Johnny Ryan, Director of Enforce at the Irish Council for Civil Liberties and a leading authority on surveillance, data rights, and privacy. Drawing on his extensive experience in the ad tech industry and digital rights advocacy, Dr Ryan explains how real-time bidding (RTB)—the backbone of online advertising—routinely exposes Australians' sensitive personal information to hundreds of companies. The conversation unpacks the findings of "Australia's Hidden Security Crisis," a report revealing how RTB enables the unchecked flow of data about individuals, their families, and even high-level government and defence personnel to foreign jurisdictions, including China and Russia.  Listeners learn how this invisible system works–and how extensive it is–why consent pop-ups do little to protect privacy, and how data categories traded in these auctions can include everything from health and finances to mental state and personal relationships. We explore the current challenges for legislators and enforcement agencies as well as the impact of algorithms on influence and interference. The discussion highlights the national security risks posed by this pervasive form of data collection and sale, including the potential for blackmail, espionage, and foreign surveillance. The episode is a must-listen for anyone interested in the intersection of technology, privacy, data and security.*Note there was a slight audio issue in this recording. Apologies if the sound is less than our usual very high standard. Resources mentioned in the recording:·               Johnny Ryan, Wolfie Christl, October 2024, Australia's hidden security crisis, https://www.iccl.ie/digital-data/australias-hidden-security-crisis/·               Barry Lynn, 1 June 2025 Resurrecting the Rebel Alliance: To end the age of Trump, Democrats must relearn the language and levers of power. https://washingtonmonthly.com/2025/06/01/resurrecting-the-rebel-alliance/·               Steven Levitsky and Lucan Way, March/April 2025, The Path to American Authoritarianism What Comes After Democratic Breakdown, https://www.foreignaffairs.com/united-states/path-american-authoritarianism-trump·               US State Department Substack, The Need for Civilizational Allies in Europe, https://statedept.substack.com/p/the-need-for-civilizational-allies-in-europe·               Johnny Ryan, 15 January 2025, Big tech is picking apart European democracy, but there is a solution: switch off its algorithms, https://www.theguardian.com/commentisfree/2025/jan/14/big-tech-picking-apart-europe-democracy-switch-off-algorithms·               Miah Hammond-Errey (2024)  Big Data, Emerging Technologies and Intelligence: National Security Disrupted, Routledge (30% off code: ADC24)This podcast was recorded on the lands of the Gadigal people, and we pay our respects to their Elders past, present and emerging. We acknowledge their continuing connection to land, sea and community, and extend that respect to all Aboriginal and Torres Strait Islander people.Music by Dr Paul Mac and production by Elliott Brennan. 

The Agile World with Greg Kihlstrom
#687: Customer Experience Design using Generative AI, with Tara DeZao, Pega

The Agile World with Greg Kihlstrom

Play Episode Listen Later Jun 9, 2025 22:34


What if you could test drive your entire customer experience — before even writing a line of code? Agility isn't just about reacting fast — it's about thinking ahead, designing deliberately, and testing before committing. In an age where customer expectations shift by the minute, businesses can't afford to just “build and hope.” Today we are here at PegaWorld 2025 at the MGM Grand in Las Vegas, and we're exploring how Generative AI-powered prototyping can help organizations visualize and refine the full customer journey before it's built — and why tools like Pega's Customer Engagement Blueprint are changing how brands think about strategy, customer-centricity, and innovation.To walk us through this, I'd like to welcome back to the show Tara DeZao, Sr. Product Marketing Director at Pega. About Tara De ZaoTara DeZao, Director of Product Marketing, AdTech and MarTech at Pega, is passionate about helping clients deliver better, more empathetic customer experiences backed by artificial intelligence. Over the last decade, she has cultivated a successful career in the marketing departments of both startups and Fortune 500 enterprise technology companies. She is a subject matter expert on all things marketing and has authored articles that have appeared in AdExchanger, VentureBeat, MarTech Series and more. Tara received her bachelor's degree from the University of California, Berkeley and an MBA from the University of Massachusetts, Amherst. RESOURCES Pega: https://www.pega.com https://www.pega.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brandsOnline Scrum Master Summit is happening June 17-19. This 3-day virtual event is open for registration. Visit www.osms25.com and get a 25% discount off Premium All-Access Passes with the code osms25agilebrandDon't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

THINK Business with Jon Dwoskin
Mastering Consumer Data: Jim Harenchar's Formula for Marketing Success

THINK Business with Jon Dwoskin

Play Episode Listen Later Jun 9, 2025 20:17


James Harenchar is the President & CEO of Response Marketing Group, a consumer-data-focused marketing agency in Richmond, Va. As such, he is responsible for relationship development and account strategy at the independent agency, which offers marketing strategy/planning, data analytics, and interactive services. The agency serves many clients in the financial services, tourism, and healthcare sectors. RMG was founded in 1986 and their approach is consistent with the success gleaned from 35+ years of experience – data insights married to relevant messaging to the target audience. They are channel-neutral and work with select clients to define the KPIs that will drive revenue growth, customer growth, and increased asset values. They have developed several proprietary Ad Tech solutions that have introduced game-changing outcomes for DMOs across the US. In addition to serving as CEO, Jim leads the Travel and Tourism practice for RMG, which includes clients such as Arkansas Tourism, Georgia Tourism, Visit Savannah, Crested Butte, The Ritz Carlton, and The Resort Hotel Association among others. He is a thought leader within the tourism sector and a frequent speaker at the Southeast Tourism Society conference, Forrester Marketing Conference, Ad Federation, DestiCon, and Gartner. Prior to Response Marketing Group, Jim was Senior Vice President at The Allant Group in Chicago, IL from 2010-2014. He led the Strategic Consulting practice that delivered marketing strategy and high-level research to CMOs and brand managers at clients such as GM, Comcast, Nationwide Insurance, US Tennis Association, US Cellular, Blue Cross/Blue Shield, and Wells Fargo. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!   Connect with James Harenchar: Website: www.rmg-usa.com X: https://www.twitter.com/RMG_USA_VA LinkedIn: https://www.linkedin.com/in/jharenchar/ Facebook: https://www.facebook.com/rmgusallc                                     *E – explicit language may be used in this podcast.

The Agile Brand with Greg Kihlstrom
#687: Customer Experience Design using Generative AI, with Tara DeZao, Pega

The Agile Brand with Greg Kihlstrom

Play Episode Listen Later Jun 9, 2025 22:34


What if you could test drive your entire customer experience — before even writing a line of code? Agility isn't just about reacting fast — it's about thinking ahead, designing deliberately, and testing before committing. In an age where customer expectations shift by the minute, businesses can't afford to just “build and hope.” Today we are here at PegaWorld 2025 at the MGM Grand in Las Vegas, and we're exploring how Generative AI-powered prototyping can help organizations visualize and refine the full customer journey before it's built — and why tools like Pega's Customer Engagement Blueprint are changing how brands think about strategy, customer-centricity, and innovation.To walk us through this, I'd like to welcome back to the show Tara DeZao, Sr. Product Marketing Director at Pega. About Tara De ZaoTara DeZao, Director of Product Marketing, AdTech and MarTech at Pega, is passionate about helping clients deliver better, more empathetic customer experiences backed by artificial intelligence. Over the last decade, she has cultivated a successful career in the marketing departments of both startups and Fortune 500 enterprise technology companies. She is a subject matter expert on all things marketing and has authored articles that have appeared in AdExchanger, VentureBeat, MarTech Series and more. Tara received her bachelor's degree from the University of California, Berkeley and an MBA from the University of Massachusetts, Amherst. RESOURCES Pega: https://www.pega.com https://www.pega.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brandsOnline Scrum Master Summit is happening June 17-19. This 3-day virtual event is open for registration. Visit www.osms25.com and get a 25% discount off Premium All-Access Passes with the code osms25agilebrandDon't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

MarTech Interviews
Hume: Ushering in the Era of Emotionally Intelligent Voice AI for Text-to-Speech

MarTech Interviews

Play Episode Listen Later Jun 8, 2025


In a world saturated with synthetic voices and emotionless assistants, Hume AI stands out as a genuine leap forward. Far from being just another text-to-speech (TTS) system, their Octave platform is a new breed: the first speech-language model built on a large language model (LLM), capable of understanding not just the words we write, but …

The Data Chronicles
Untangling liability in ad tech | Inside the IAB Europe Framework

The Data Chronicles

Play Episode Listen Later Jun 5, 2025 30:39


How do advertisers, publishers, and tech platforms share responsibility for user data under the GDPR? In this episode of The Data Chronicles, Scott Loughlin is joined by Etienne Drouard to break down the IAB Europe Transparency and Consent Framework, exploring how recent court rulings clarify liability in the complex ad tech ecosystem. They discuss what this means for organizations' compliance strategies and why clear documentation and contracts are now more important than ever for managing risk in digital advertising.

Host-Read Ads (Audio)
HRA 91: How to Successfully Track Your Podcast Campaign - Ad Tech is a MUST!

Host-Read Ads (Audio)

Play Episode Listen Later Jun 5, 2025 4:13


TWiT CEO Lisa Laporte reveals the shocking truth about podcast advertising measurement: 80% of actual engagement goes untracked without proper attribution tools. Learn the four essential strategies every advertiser needs to successfully measure podcast campaign performance, from pixel-based tracking to post-purchase surveys. Host: Lisa Laporte Download or subscribe to Host-Read Ads at https://twit.tv/shows/host-read-ads Club TWiT members can discuss this episode and leave feedback in the Club TWiT Discord.

The CU2.0 Podcast
CU 2.0 Podcast Episode 355 Prizeout Is Putting New Life in Debit Card Cashback at Credit Unions

The CU2.0 Podcast

Play Episode Listen Later Jun 3, 2025 40:38 Transcription Available


Send us a text25% cashback on an Amazon purchase.  35% back at Kroger.  Now do I have your attention?And this is cashback on a debit card.  You thought debit card cashback vanished a decade ago? It had.But now it just may be coming back.On the show are David Metz, CEO of Prizeout, an innovator in adtech, and he is here to talk about a new product, CashBack+ Pay.Also on the show is Amy Sink, CEO of Interra Credit Union, an Indiana institution with assets around $2 billion, an investor in the Prizeout CUSO.As for those eye popping cashback purchases, they are real and both were enjoyed by Interra members who had signed up Cashback + Pay, relates Sink.According to Prizeout, “The first group of credit unions now live with CashBack+ Pay includes Interra Credit Union, Michigan State Federal Credit Union, United Financial Credit Union, Golden 1 Credit Union and People Driven Credit Union.”Cashback rates vary - sometimes by day, often by a member's particular demographic.  But, says Metz, the usual rate now is averaging 6.8%.  Rewards are instant too.Metz in the show tells about the mechanics of Cashback + Pay and Sink is the articulate evangelist.  Also on the show in a cameo is Andrea Holland, who handles communications for Prizeout.Listen up.Like what you are hearing? Find out how you can help sponsor this podcast here. Very affordable sponsorship packages are available. Email rjmcgarvey@gmail.com  And like this podcast on whatever service you use to stream it. That matters.  Find out more about CU2.0 and the digital transformation of credit unions here. It's a journey every credit union needs to take. Pronto

The MadTech Podcast
Sentient Talent's Sean Halpin on the Ad Tech Job Market, Industry Networking and Standing Out in the Recruitment Process

The MadTech Podcast

Play Episode Listen Later Jun 3, 2025 24:01


In this MadTech Podcast Special, ExchangeWire editor Aimee Newell Tarín is joined by Sean Halpin, founder and managing director at Sentient Talent, and co-founder of the AdTech Connect initiative.  Halpin shares a range of insights, expanding on:   The current state of the ad tech job market  Advice for people trying to find their first job in ad tech  How candidates can make themselves stand out in the recruitment process  What the AdTech Connect initiative is bringing to the industry 

The School for Humanity
#140 "Finding Your Voice and Scaling Growth with Tim Seavey and Spencer Traver"

The School for Humanity

Play Episode Listen Later Jun 2, 2025 31:12


Tim Seavey is a seasoned marketing and business development leader with a passion for helping individuals and companies find their voice. As Co-Owner of Vizolutions LLC, he specializes in organic digital marketing, leveraging data-backed strategies to enhance clients' online presence and reputation. Tim's expertise extends to competitive speech and debate coaching, reflecting his commitment to effective communication. His approach combines storytelling and strategic insight to drive meaningful engagement and growth for businesses. Website: https://vizolutionsinc.com/  LinkedIn: https://www.linkedin.com/in/tim-seavey-52444098/  Facebook: https://www.facebook.com/vizolutions/    Spencer Traver is a seasoned marketing leader with deep experience in scaling startup and high-growth environments. After seven years with a rapidly growing Adtech company that reached a $1.5 billion valuation, he transitioned to lead marketing at Sustainment, an Austin-based SaaS startup serving the manufacturing industry. In his current role, Spencer is focused on accelerating product-market fit by establishing foundational marketing strategies and driving outreach across commercial, federal, and defense sectors. Beyond his day job, he's an active contributor to the Dallas-Fort Worth entrepreneurial ecosystem—serving on advisory boards, hosting free marketing workshops, and regularly speaking at industry events and podcasts. Website: https://www.sustainment.com/ LinkedIn: https://www.linkedin.com/in/spencertraver/ YouTube: https://www.youtube.com/@sustainment-srm   In this episode, we explore SEO insights, AI influence, and marketing strategies with Tim and Spencer.   Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz   Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

The NTM Growth Marketing Podcast
#140 "Finding Your Voice and Scaling Growth with Tim Seavey and Spencer Traver"

The NTM Growth Marketing Podcast

Play Episode Listen Later Jun 2, 2025 31:12


Tim Seavey is a seasoned marketing and business development leader with a passion for helping individuals and companies find their voice. As Co-Owner of Vizolutions LLC, he specializes in organic digital marketing, leveraging data-backed strategies to enhance clients' online presence and reputation. Tim's expertise extends to competitive speech and debate coaching, reflecting his commitment to effective communication. His approach combines storytelling and strategic insight to drive meaningful engagement and growth for businesses. Website: https://vizolutionsinc.com/  LinkedIn: https://www.linkedin.com/in/tim-seavey-52444098/  Facebook: https://www.facebook.com/vizolutions/    Spencer Traver is a seasoned marketing leader with deep experience in scaling startup and high-growth environments. After seven years with a rapidly growing Adtech company that reached a $1.5 billion valuation, he transitioned to lead marketing at Sustainment, an Austin-based SaaS startup serving the manufacturing industry. In his current role, Spencer is focused on accelerating product-market fit by establishing foundational marketing strategies and driving outreach across commercial, federal, and defense sectors. Beyond his day job, he's an active contributor to the Dallas-Fort Worth entrepreneurial ecosystem—serving on advisory boards, hosting free marketing workshops, and regularly speaking at industry events and podcasts. Website: https://www.sustainment.com/ LinkedIn: https://www.linkedin.com/in/spencertraver/ YouTube: https://www.youtube.com/@sustainment-srm   In this episode, we explore SEO insights, AI influence, and marketing strategies with Tim and Spencer.   Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz   Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

MarTech Interviews
Adobe Marketo Engage: Power Your Account-Based Marketing (ABM) Strategy with Precision

MarTech Interviews

Play Episode Listen Later May 31, 2025


For B2B marketers, reaching the right decision-makers can feel like searching for a needle in a haystack. Traditional lead generation tactics often produce high volumes of low-quality leads that rarely convert, while valuable opportunities slip through the cracks. Account-based marketing (ABM) flips this model on its head by focusing your resources on a carefully selected …

MarTech Interviews
Talkia: Create High-Converting Voiceovers Without Hiring a Voice Actor

MarTech Interviews

Play Episode Listen Later May 30, 2025


Producing high-quality video content is already a big investment. But without a compelling voiceover, even the most beautifully edited video can fall flat. A powerful voiceover doesn't just explain your message—it adds personality, boosts viewer engagement, and drives action. Unfortunately, hiring voice talent is time-consuming, expensive, and often frustrating to manage. Talkia Talkia is advanced …

Masters of Privacy
Pascale Arguinarena (Utiq): cross-device addressability in digital advertising through telco-powered identifiers

Masters of Privacy

Play Episode Listen Later May 26, 2025 33:55


Can telco-powered identifiers overcome their own privacy challenges in their attempt to replace third-party cookies or email-based alternatives? Pascale is the Data Protection Officer at Utiq, a European based AdTech company. She has been working in privacy and data protection ever since completing her degree in Law, including roles at fashion group Arcadia and Vodafone Group. Pascale's main goal is always to put privacy at the heart of the business. Utiq's mission is to enable more responsible digital marketing by offering a telco powered privacy-first technology to Brands, Publishers and Tech Vendors operating in the adtech ecosystem. The Utiq technology consists of online identifiers which can be used to support and optimize digital marketing, advertising and analytics activities, whilst offering individuals enhanced choice, control and transparency, including via the application of privacy-centric controls and a dedicated privacy portal for end users, known as consenthub. Launched in 2023, Utiq was originally backed by Deutsche Telekom AG, Orange SA, Telefónica S.A., and Vodafone Group plc. It has continued to gain support from numerous other leading telecom operators across Germany, France, Spain, Austria and soon expanding to the UK and Italy. References: Pascale Arguinarena on LinkedIn FCC fines Verizon $1.35 million over ‘supercookie' tracking (The Verge, May 2016) Utiq's consenthub  

Data Protection Breakfast Club
"The Backyard Dollhouse" w/ Andrew Woods

Data Protection Breakfast Club

Play Episode Listen Later May 21, 2025 48:55


A&P are joined by Andrew Woods, the GC of AdTech company PubMatic, formerly of Twitter. Andrew's origin story can be heard on the 2/22/23 Episode. This conversation focuses on the changing economic model of the internet and AI's massive impact on our future and the future of ads/privacy.

AdTech Heroes - Interviews with Advertising Technology Executives
Ep. 45: The Future of AdTech Investment

AdTech Heroes - Interviews with Advertising Technology Executives

Play Episode Listen Later May 21, 2025 30:40


In this episode of the AdTech Heroes podcast, Dal speaks with Rich Ashton, Managing partner at FirstParty Capital, about investing in the adtech industry. Rich shares his journey into adtech, industry's appeal for investors, and the unique approach of FirstParty Capital in supporting adtech entrepreneurs. The conversation delves into sourcing investment opportunities, the impact of major players in the market, and the future trends in ad tech startups, including the influence of AI and global economic factors.Interested in being a guest? Contact us: adtechheroespodcast.com/contact

Next in Marketing
Mike and Emily do a post upfront breakdown, mourning Xandr while debating whether Amazon is out ad teching Google

Next in Marketing

Play Episode Listen Later May 19, 2025 20:05


AdTechGod Pod
The Refresh News: May 19 - Upfronts, AI, and the Future of AdTech

AdTechGod Pod

Play Episode Listen Later May 19, 2025 8:39


In this episode of The Refresh News, Kait from Marketecture breaks down the top stories shaking up the advertising world. The focus is on the evolving nature of the TV upfronts, with a spotlight on how platforms are embracing ad tech to meet buyer demands. The Trade Desk makes headlines with the launch of OpenSincera, and Microsoft officially closes Xandr to make way for a more conversational future in media buying. We Cover TV upfronts are shifting focus from showbiz glitz to tech-driven capabilities like programmatic and AI-powered campaigns. Flexibility is a new must-have: Netflix and Disney introduced ad tech that lowers entry barriers and enables agile buying. AI made a splash with creative automation, emotional scene alignment, and smarter ad insertion across major platforms. The Trade Desk's OpenSincera launches as a free API, offering real-time, transparent data on ad impressions and media quality. Microsoft sunsets Xandr to focus on a Copilot-powered, chatbot-style ad buying interface, signaling a move away from traditional DSP models. Learn more about your ad choices. Visit megaphone.fm/adchoices

#wearealkimists
Rewiring Ad Tech for Good

#wearealkimists

Play Episode Listen Later May 16, 2025 43:45


In this episode, Ben Putley speaks with Amy Williams, founder and CEO of Good-Loop, a company embedding social impact directly into digital advertising. From her love-hate relationship with the ad industry to pioneering media that's respectful, effective, and sustainable, Amy shares how Good-Loop is redefining what it means to advertise with purpose.They unpack how the digital ad ecosystem became so broken, from intrusive user experiences and misaligned incentives to environmental waste and inefficient capital. They also explore groundbreaking concepts like wallets as anonymous identifiers, the role of blockchain, the evolving landscape of brand safety, and the shifting value exchange between users and advertisers.This wide-ranging and thought-provoking conversation challenges the current landscape and reimagines what advertising could — and should — be.

Vietnam Innovators (Tiếng Việt)
Việt Nam đang dẫn đầu xu hướng mới trong ngành Adtech? - Nguyễn Thị Diễm Thư - Business Development Manager, Yango Ads, Vietnam - S6#31

Vietnam Innovators (Tiếng Việt)

Play Episode Listen Later May 15, 2025 43:04


Đừng quên subscribe: https://www.youtube.com/@vietnaminnovatorsdigestTrong tập mới nhất của Vietnam Innovators Digest (Tiếng Việt) tuần này, chúng ta cùng chào đón chị Nguyễn Thị Diễm Thư, Business Development Manager của Yango Ads Việt Nam. Hiện Yango Ads đang phát triển một hệ thống thanh toán trực tiếp trong ứng dụng với mức phí chỉ 10%, cho phép tích hợp phương thức thanh toán bên thứ ba mà không cần thông qua hệ sinh thái khép kín như App Store hay Google Play. Với khả năng mở rộng linh hoạt và tỷ lệ chuyển đổi ấn tượng, giải pháp này được kỳ vọng sẽ tạo ra làn sóng đổi mới trong lĩnh vực AdTech và mở ra thêm nhiều cơ hội tăng trưởng cho doanh nghiệp.Là Business Development Manager của Yango Ads tại Việt Nam, chị Thư Nguyễn đi đầu trong việc hỗ trợ các doanh nghiệp châu Á đổi mới cách họ mở rộng dấu ấn trên toàn cầu. Với nền tảng chuyên môn vững chắc trong lĩnh vực AdTech, đặc biệt ở các ngành như Mobile, Gaming, Thương mại điện tử, FMCG và Dịch vụ lưu trú, chị đã giúp nhiều doanh nghiệp không chỉ tiếp cận chính xác mà còn tăng cường tương tác với khách hàng quốc tế.Nhờ bề dày kinh nghiệm, tư duy chiến lược và đam mê kết nối doanh nghiệp Việt với thị trường toàn cầu, chị Thư đang góp phần định hình tương lai ngành quảng cáo kỹ thuật số và đưa thương hiệu Việt vươn tầm thế giới.---Cảm ơn Yango Ads đã đồng hành cùng Vietnam Innovators Vietnam. Hoạt động tại hơn 30 quốc gia, Yango Ads là công ty công nghệ tiên phong trong việc cung cấp các giải pháp quảng cáo dựa trên dữ liệu phục vụ cho sự phát triển của doanh nghiệp trên thị trường quốc tế và địa phương, giúp các doanh nghiệp trên toàn cầu phát triển, gia tăng doanh thu, tìm kiếm khách hàng và thâm nhập vào các thị trường mới.—Đừng quên có thể xem bản video của podcast này tại: YouTubeVà đọc những bài viết thú vị tại:—Yêu thích tập podcast này, bạn có thể donate tại:● Patreon: https://www.patreon.com/vietcetera● Buy me a coffee: https://www.buymeacoffee.com/vietceteraNếu có bất cứ góp ý, phản hồi hay mong muốn hợp tác, bạn có thể gửi email về địa chỉ team@vietcetera.com#Vietnam_Innovators #VI #Vietcetera #Vietcetera_Podcast #VNI_VI_S6_31

Programmatic Digest's podcast
175. Reaching Hispanic Audiences with Premium Video + Programmatic Power

Programmatic Digest's podcast

Play Episode Listen Later May 14, 2025 38:36


In this episode, we're joined by Augusto Romano, co-founder of Digo, and Anthony Gonzalez from JWP Connatix, to break down how smart video strategies and real partnerships are helping brands connect with the growing U.S. and Hispanic audience. Augusto shares how Digo was built to serve vibrant communities such as  Dominicans, Puerto Ricans, Salvadorans, and more through premium video content. Meanwhile, Anthony shows us how JWP Connatix powers this mission with advanced tech to deliver and monetize video content effectively. Together, they explain how viewer habits are shifting; everyone's watching more video and why publishers and advertisers need to keep up. The solution? Using tools like Private Marketplaces (PMPs) and Demand-Side Platforms (DSPs) to reach Hispanic audiences in brand-safe, culturally relevant ways. But the real secret sauce? Authenticity. Augusto and Anthony talk about why brands need to understand cultural nuances, not just demographics, to truly connect. By building long-term, genuine partnerships and embracing digital transformation, especially among Latin American and Spanish-language media, brands can unlock the full power of the Hispanic market. Tune in for an insider's look at what it takes to create meaningful connections and successful campaigns in today's video-first world.

Next in Marketing
Emily and Mike Talk AI in Media Buying, Agency Layoffs, and Trade Desk Bounceback

Next in Marketing

Play Episode Listen Later May 13, 2025 21:01


Identity At The Center
#348 - The Identity Data Dilemma: Martech, Adtech, and IAM with Eve Maler

Identity At The Center

Play Episode Listen Later May 12, 2025 67:43


Eve Maler returns to Identity at the Center for her seventh episode, bringing her signature insight and humor to a deep conversation about the state of digital identity. Jeff and Jim explore the gap between lagging IAM programs and next-gen technologies with Eve, who dives into her research on non-human identities, the power of identity services as products, and how martech and adtech intersect with customer IAM. Plus, get a preview of her EIC talk and the latest on Identi-Squabble, the identity game show set for Identiverse. Don't miss this packed and playful discussion!Timestamps:00:00 - Assume breach, assume tracking02:03 - Jim's IAM theory and gap analysis10:00 - Identi-Squabble game show preview13:00 - Eve joins, talks SXSW experience18:00 - Non-traditional Venn diagrams & stakeholder models22:00 - Personhood credentials and digital death27:00 - MarTech, AdTech, and the identity connection35:00 - Consent is dead: what it means for IAM47:00 - Treating identity as a product50:00 - Identity's role in organizational silos53:00 - Identity Security: what is it really?59:00 - Is “identity” big enough to hold all these qualifiers?01:00:00 - Lighter note: would you rather meet past or future self?Connect with Eve: https://www.linkedin.com/in/evemaler/Venn Factory: https://www.vennfactory.com/Conference Discounts!Identiverse 2025 - Use code IDV25-IDAC25 for 25% off: https://identiverse.com/Connect with us on LinkedIn:Jim McDonald: https://www.linkedin.com/in/jimmcdonaldpmp/Jeff Steadman: https://www.linkedin.com/in/jeffsteadman/Visit the show on the web at http://idacpodcast.comKeywords:Eve Maler, IAM, Identity at the Center, Identiverse, Identisquabble, Martech, Adtech, Personhood Credentials, Identity Security, Consent Management, Non-Human Identity, Identity as Product, Digital Identity, Venn Factory, Identity Governance, IAM Strategy, South by Southwest Identity, Privacy by Design

AdTechGod Pod
The Refresh News: May 12 Interview with Christian Muche from Beyond Ordinary (Possible) + New Fronts and the future of TV

AdTechGod Pod

Play Episode Listen Later May 12, 2025 22:43


In this episode, AdTechGod sits down with Christian Muche, CEO of Beyond Ordinary, to unpack the Possible event in Miami one of the most talked-about gatherings in advertising this year. Christian shares what made it click, how AI reshaped the conversation, and what's next for Possible. Key Takeaways from the Interview: Possible was built to go beyond the traditional conference model, blending inspiration with intimacy. 66% of attendees were VP level or higher, reinforcing a focus on senior decision-makers. The event prioritized connection, with a single venue layout encouraging nonstop networking. AI was a central topic, but it didn't dominate. A curated speaker lineup, including unexpected voices, kept the content fresh and engaging. Despite economic uncertainty, the event radiated optimism, innovation, and industry momentum. Plans are already in motion for future Possible events, continuing the emphasis on relevance, diversity, and executive-level impact. Refresh News Segment with Kait: No antitrust updates this week—just a deep dive into NewFronts and the future of TV, video, and streaming. Key Discussion Points: Shoppable video and interactive formats – Advertisers are leaning into content that engages and converts, powered by generative AI for targeting and recommendation. Video content expansion – Major publishers like The New York Times are going all-in on vertical content, video podcasts, and short-form series to compete with TikTok and Instagram. Podcasts go visual – YouTube reports 400M+ hours of podcast viewing per month via its TV app. Vertical video enters streaming – Netflix and Tubi now support vertical video in their mobile apps, collapsing the barrier between social and streaming content. Women's sports surge in value – Vox, Yahoo, and others are investing in women's sports media rights and marketplaces, capitalizing on passionate fan bases and NIL-driven athlete platforms. AdTech infrastructure takes over – From Tubi to LG, streaming platforms are investing in data partnerships, creative tools, and measurement integrations to keep pace with performance demands. CTV as the anti-walled garden – Advertisers view streaming TV as a scalable, open web alternative to Meta and Google. Flexibility rules – Economic pressure and tariff threats are driving demand for programmatic guaranteed, dynamic buying, and more agile contract terms. Learn more about your ad choices. Visit megaphone.fm/adchoices

The MadTech Podcast
Media Bounty's Jake Dubbins on Google's Ad Tech Monopoly Case and AI Search Engines

The MadTech Podcast

Play Episode Listen Later May 9, 2025 41:24


In this episode of the MadTech Podcast, ExchangeWire editor Aimee Newell Tarín is joined by CEO Rachel Smith and Jake Dubbins, managing director at Media Bounty, to discuss the latest in ad tech.  They examine Google's ad tech monopoly case in the US, Mark Zuckerberg's plans for Meta's AI app, and Google expanding access to conversational AI in Search. 

Tank Talks
Bootstrapping an Ad Tech Unicorn with Mayuran Yogarajah of Index Exchange

Tank Talks

Play Episode Listen Later May 8, 2025 42:33


In this episode of Tank Talks, host Matt Cohen sits down with Mayuran Yogarajah, the visionary behind Index Exchange, one of Canada's most successful ad tech companies. From the early days of Casale Media to growing Index Exchange into a global powerhouse, Mayuran shares the remarkable journey of scaling a bootstrapped business in an industry dominated by tech giants. We also dive deep into his expansion into venture capital with IX Labs and the latest innovations in ad tech.The Genesis of Index Exchange (00:02:10)* How Mayuran's journey at Index Exchange started and the pivotal moments that shaped its success.* The early days of Casale Media, their transition to Index Exchange, and the world of programmatic advertising.* Overcoming the challenge of real-time bidding and how they reshaped the ad tech industry.Building a Global Ad Tech Leader (00:10:45)* From a small team to 600 employees across 16 global offices.* The growth of Index Exchange and its mission to remain independent in a highly consolidated ad tech market.* The development of header bidding technology and how it revolutionized publisher revenue generation.The Power of Transparency & Trust (00:17:30)* Mayuran's approach to maintaining trust in a highly competitive industry and the company's commitment to transparency with their Client Audit Logs.* Why clients trust Index Exchange to keep their data safe and their processes transparent, unlike larger platforms like Google and Facebook.The Rise of AI in Ad Tech (00:22:15)* How AI is reshaping the ad tech space and what it means for the future of digital advertising.* The integration of machine learning and neural nets in improving data filtering and ad serving.* How AI tools are empowering ad tech companies to scale operations with efficiency.A Bold Move into Venture Capital with IX Labs (00:30:30)* The story behind the launch of IX Labs and how it aligns with Index Exchange's mission to diversify.* Mayuran's approach to backing early-stage companies and helping scale innovation in hardware and deep tech.* The importance of building a business with solid leadership, not just solid technology.Ad Tech and the Changing Market Landscape (00:38:00)* Why Index Exchange hasn't gone public yet and how they've managed to remain agile and successful without external investment.* The impact of changing global economics, how tariffs, recession fears, and rising interest rates influence ad tech budgets and strategies.As businesses in ad tech and beyond continue to navigate the shifting landscape, they must adapt or risk falling behind. Mayuran Yogarajah and Index Exchange are leading the charge, proving that with the right mix of innovation, transparency, and a commitment to scaling sustainably, success is within reach. Will companies in the ad tech world rise to meet the challenges of an evolving digital landscape, or will they struggle to stay ahead in an era where agility, transparency, and technology define the future of advertising?About Mayuran YogarajahMayuran Yogarajah is the co-founder and leader behind Index Exchange, one of the world's leading independent ad exchanges. With over 20 years of experience in the ad tech industry, Mayuran has been pivotal in transforming Index Exchange from its humble beginnings as Casale Media to a global leader in programmatic advertising. Under his leadership, the company has pioneered industry-shifting technologies like header bidding and continues to scale globally with offices in 16 cities worldwide. Mayuran is also the driving force behind IX Labs, where he is helping venture into the world of venture capital, supporting early-stage startups in hardware and deep tech.Connect with Mayuran Yogarajah on LinkedIn: https://www.linkedin.com/in/mayuran-yogarajah/Visit the Index Exchange website: https://www.indexexchange.com/Connect with Matt Cohen on LinkedIn: https://ca.linkedin.com/in/matt-cohen1Visit the Ripple Ventures website: https://www.rippleventures.com/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit tanktalks.substack.com

Next in Marketing
"Why did we anoint Google and Apple as privacy czars?"

Next in Marketing

Play Episode Listen Later May 6, 2025 32:19


AdTechGod Pod
Ep. 77 30 Years of Chaos, Change & Curation A Candid Conversation with Bob Regular

AdTechGod Pod

Play Episode Listen Later May 6, 2025 34:47


AdTech God interviews Bob Regular, CEO and founder of InfoLinks. Bob reflects on his 30 years of experience, discussing the constant changes in the ad tech industry, the evolution of ad networks, and the importance of direct relationships with publishers. He emphasizes the need for transparency in advertising and the impact of emerging technologies like AI and CTV on the future of the industry. Bob also shares insights on building InfoLinks and the challenges faced by publishers in today's market. Takeaways Bob Regular has 30 years of experience in digital media. The ad tech industry is characterized by constant change. Entrepreneurship requires a passion for chaos and problem-solving. Building direct relationships with publishers is crucial for success. Transparency in advertising is increasingly important. The business of arbitrage in ad tech has diminished. AI is set to transform workflows and creative processes in advertising. InfoLinks focuses on creating unique ad units for better performance. Publishers are facing significant challenges in monetization. The future of ad tech will involve adapting to new consumer behaviors. Chapters 00:00 Introduction to AdTech and Entrepreneurship 03:00 Bob Regular's Journey in Digital Media 05:47 The Evolution of Ad Networks 12:09 Building InfoLinks: A New Approach 18:02 The Importance of Direct Relationships in AdTech 23:49 Transparency and the Future of Advertising 30:02 Looking Ahead: Trends in AdTech Learn more about your ad choices. Visit megaphone.fm/adchoices

Minority Report Podcast
From Ad Tech to Entrepreneurship: Building a Purposeful Business with Chris Contreras

Minority Report Podcast

Play Episode Listen Later May 4, 2025 24:22


Chris Contreras, Managing Director of Funding Supreme, discussed his journey from leaving a tech role to founding Funding Supreme, which surpassed $1 million in revenue in its first year. He highlighted the importance of separating personal and business finances, sharing his experience of securing a $40,000 American Express card for his previous venture. Chris emphasized the need for entrepreneurs to understand credit and financial management. He also mentioned the growth of his social following from 16,000 to over 118,000 in 18 months. Funding Supreme focuses on providing capital access to small businesses and plans to expand its services. Timestamp Introduction and Welcome 0:00 Chris Contreras' Journey and Business Ventures 1:06 Challenges and Solutions in Accessing Capital 2:39 Building a Social Following and Content Strategy 9:23 Working with New Founders and Client Relationships 12:19 Future Plans and Business Growth 16:06 Team Dynamics and Personal Life 17:09 Differences Between Executive Roles and Entrepreneurship 19:04 Advice on Managing Finances and Credit 22:26 Closing Remarks and Contact Information 24:26

Next in Marketing
"I think it will be blunt and arbitrary" - Goodway Group CEO Jay Friedman on what happens if marketers have to slash budget during Tariffmageodon

Next in Marketing

Play Episode Listen Later Apr 30, 2025 26:35


"I think it will be blunt and arbitrary" - Goodway Group CEO Jay Friedman on what happens if marketers have to slash budget during TariffmageodonNext in Media talked to Goodway Group CEO Jay Friedman about the state of brands' decision making amidst an uncertain economy and a rise in AI automation.  And of course, we talked about cookies and the various court decisions facing Google.

World of DaaS
AppNexus Founder Brian O'Kelley - adtech, AI, advertising and more AI

World of DaaS

Play Episode Listen Later Apr 29, 2025 48:30


Brian O'Kelley is the co-founder and former CEO of AppNexus, which built core infrastructure for programmatic advertising and was acquired by AT&T for $1.6 billion in 2018. He's now the co-founder and CEO of Scope3, a company working to reduce the carbon footprint in digital advertising.In this episode of World of DaaS, Brian and Auren discuss:The zero-sum game of auction paradigmsAI tools revolutionizing software developmentBuilding personal brands in techClimate tech's shifting business caseLooking for more tech, data and venture capital intel? Head to worldofdaas.com for our podcast, newsletter and events, and follow us on X @worldofdaas.  You can find Auren Hoffman on X at @auren and Brian O'Kelley on X at @bokelley. Editing and post-production work for this episode was provided by The Podcast Consultant (https://thepodcastconsultant.com)

AdTechGod Pod
Ep. 76 Curate, Don't Complicate: Unlocking Curations Potential with Yen Nguyen

AdTechGod Pod

Play Episode Listen Later Apr 29, 2025 25:03


In this episode of the AdTechGod Pod, Yen Nguyen, the SVP Head of Curation at Consumable, shares her journey on focusing in on curation. She discusses the evolution of curation in the ad tech space, particularly in audio advertising, and highlights the untapped potential of digital audio. Yen emphasizes the importance of bridging the gap between traditional audio and programmatic buying, and how curation plays a crucial role in enhancing targeting and effectiveness in advertising. She also touches on future trends in ad tech, including the impact of AI and the need for innovation to create more efficient solutions for buyers. Takeaways Curation is a growing focus in the advertising industry. Yen's journey into curation was accidental but impactful. The audio advertising space has significant untapped potential. Curation is not just about supply; it's about expertise. Digital audio spending is on the rise but still underutilized. Education is key to shifting budgets towards audio advertising. Curation can bridge the gap in fragmented ad tech solutions. Innovations in AI and digital out-of-home are exciting trends. The emotional impact of audio ads can rival that of video. The future of advertising lies in making the buyer's job easier. Chapters 00:00 Introduction to Curation and Yen Nguyen 01:01 Yen's Journey in Curation 05:11 Curation's Evolution in AdTech 10:50 The Future of Audio Advertising 15:50 Bridging the Gap in Audio Advertising 19:06 The Role of Curation in AdTech 25:29 Innovations in AdTech and Future Trends Learn more about your ad choices. Visit megaphone.fm/adchoices

Next in Marketing
How a Blogging Network Became a Video First Sports Media Staple

Next in Marketing

Play Episode Listen Later Apr 24, 2025 23:37


Next in Media talked to Tyler Price, head of content at Bleacher Report about the company's evolving connected TV strategy, how it works with its own talent and YouTube creators, and making decisions about growing it's audience versus leaning into revenue. Prince also talked about the company's big plans to dive deep into the NFL draft this year. 

Renegade by Centennial Beauty
MINI TECH SCROLL: Meta antitrust trial, Google ad tech monopoly, the rise of virtual creators + 'Apple' dance TikToker sues Roblox

Renegade by Centennial Beauty

Play Episode Listen Later Apr 23, 2025 19:13


The biggest tech & social media trends on the internet from April 23rd, 2025.Timestamps:1:00 Meta antitrust trial breakdown9:01 Google loses ad technology monopoly case10:54 The rise of virtual influencers14:41 Apple dance creator sues RobloxFind our podcast YouTube channel here: https://www.youtube.com/channel/UC18HclY7Tt5-1e3Z-MEP7Jg Subscribe to our weekly Substack: https://centennialworld.substack.com/ Follow us on Instagram: https://www.instagram.com/infinitescrollpodcast/ Follow Lauren on Instagram: https://www.instagram.com/laurenmeisner_/ Sources:https://www.bloomberg.com/news/articles/2018-08-30/google-under-fire-again-on-search-as-hatch-calls-for-ftc-probe https://www.nytimes.com/2020/12/09/technology/facebook-antitrust-monopoly.html https://www.theverge.com/news/646809/ftc-v-meta-antitrust-monopoly-trial-instagram-whatsapp https://www.theverge.com/policy/646828/meta-ftc-antitrust-trial-preview-instagram-whatsapp https://www.wsj.com/us-news/law/mark-zuckerberg-meta-antitrust-ftc-negotiations-a53b3382 https://theconversation.com/google-loses-online-ad-monopoly-case-but-its-just-one-of-many-antitrust-battles-against-big-tech-254602https://x.com/NewsFromGoogle/status/1912892999047971152  https://www.polygon.com/gaming/559582/charli-xcx-apple-dance-roblox-lawsuit https://blog.youtube/culture-and-trends/youtube-culture-trends-report-virtual-creators/ https://www.digitalmusicnews.com/wp-content/uploads/2025/04/heyer-v-roblox-2-25-cv-03236-complaint-april-2025.pdf 

AdTechGod Pod
Ep. 75 Investing in What's Next: Danilo Tauro on AI, Startups, and Strategic Shifts

AdTechGod Pod

Play Episode Listen Later Apr 22, 2025 26:59


In this episode of the AdTechGod pod, Danilo Tauro, Managing Partner at Aperium Ventures, shares his journey from engineering to the ad tech industry. He discusses his experiences at Procter & Gamble, Amazon Ads, and Uber Eats Advertising, highlighting the evolution of ad tech and the importance of networking and technology. Danilo also delves into the future of the industry, including trends in CTV, retail media, and AI, and explains Apparium's shift towards advisory services and the criteria for investing in startups. Takeaways Danilo transitioned from engineering to ad tech unexpectedly. His passion for technology and networking drove his career choices. The ad tech industry has evolved significantly since 2015. CTV and retail media are key growth areas for the future. AI will simplify workflows and create new engagement channels. Apparium Ventures is focusing on advisory services to enhance client relationships. Understanding the ad tech landscape is crucial for success. The importance of solving specific brand problems in startups. A strong team and technology are essential for scaling. Danilo emphasizes the need for transparency in the programmatic supply chain. Chapters 00:00 Introduction to Danilo Tauro and His Journey 02:10 Transitioning from Engineering to Ad Tech 07:07 The Move to Amazon Ads and CTV 09:37 Leading Uber Eats Advertising 11:14 Insights from Aperium Ventures 13:23 Aperiam Shift to Advisory Services 17:32 Understanding Aperiam Ads Technology 22:13 Future Trends in Ad Tech and AI 25:42 What Aperiam Looks for in Startups Learn more about your ad choices. Visit megaphone.fm/adchoices

Marketing O'Clock
GOogle Directly to Jail | Court Rules in Google's Ad Tech Monopoly Case

Marketing O'Clock

Play Episode Listen Later Apr 21, 2025 50:49


Judge Rules in Google's Ad Tech Monopoly Case | Marketing O'Clock Episodes 378This week on Marketing O'Clock, a judge rules that Google operates an Ad Tech Monopoly, but we still don't know whether it will get a “Get Out Of Jail Free” card. Plus, Google puts it's SERPent-like ways on full display with the latest changes to AI Overview links.Visit us at - https://marketingoclock.com/

Daily Tech News Show
Google's Ad Tech Violated Antitrust Law - DTNSB 5000

Daily Tech News Show

Play Episode Listen Later Apr 17, 2025 30:29


Discord begins to trial face scanning for age verification in the UK and Australia, and Anthony Spadafora from Tom's Guide shares his AR-driven productivity experience after getting rid of his laptop.Starring Jason Howell, Huyen Tue Dao, and Anthony Spadafora.Show notes can be found here.

Tech News Weekly (MP3)
TNW 383: Google Loses DoJ Ad Tech Case - OpenAI, Zuckerberg, o3 & o4-mini

Tech News Weekly (MP3)

Play Episode Listen Later Apr 17, 2025 62:30


Google's ad business takes a loss against the DoJ. OpenAI is working on its own social network. Inside Zuckerberg's negotiations to end the antitrust case against Meta. And ChatGPT's newest AI models is performing 'reverse location searches' from photos. Breaking news as the Department of Justice finds Google's Ad Tech violates antitrust laws. OpenAI is building a social network that looks to take on other social networks such as Meta and X. But why would OpenAI be interested in a social network? A Wall Street Journal article looks into Mark Zuckerberg's negotiations with the FTC to drop Meta's antitrust case. And ChatGPT's latest AI models, o3 and o4-mini, are being utilized to perform 'reverse location searches' through uploaded photos. Hosts: Mikah Sargent and Dan Moren Download or subscribe to Tech News Weekly at https://twit.tv/shows/tech-news-weekly. Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free shows, a members-only Discord, and behind-the-scenes access. Join today: https://twit.tv/clubtwit Sponsors: threatlocker.com for Tech News Weekly Melissa.com/twit joindeleteme.com/twit promo code TWIT

Tech News Weekly (Video HI)
TNW 383: Google Loses DoJ Ad Tech Case - OpenAI, Zuckerberg, o3 & o4-mini

Tech News Weekly (Video HI)

Play Episode Listen Later Apr 17, 2025 62:30


Google's ad business takes a loss against the DoJ. OpenAI is working on its own social network. Inside Zuckerberg's negotiations to end the antitrust case against Meta. And ChatGPT's newest AI models is performing 'reverse location searches' from photos. Breaking news as the Department of Justice finds Google's Ad Tech violates antitrust laws. OpenAI is building a social network that looks to take on other social networks such as Meta and X. But why would OpenAI be interested in a social network? A Wall Street Journal article looks into Mark Zuckerberg's negotiations with the FTC to drop Meta's antitrust case. And ChatGPT's latest AI models, o3 and o4-mini, are being utilized to perform 'reverse location searches' through uploaded photos. Hosts: Mikah Sargent and Dan Moren Download or subscribe to Tech News Weekly at https://twit.tv/shows/tech-news-weekly. Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free shows, a members-only Discord, and behind-the-scenes access. Join today: https://twit.tv/clubtwit Sponsors: threatlocker.com for Tech News Weekly Melissa.com/twit joindeleteme.com/twit promo code TWIT

All TWiT.tv Shows (MP3)
Tech News Weekly 383: Google Loses DoJ Ad Tech Case

All TWiT.tv Shows (MP3)

Play Episode Listen Later Apr 17, 2025 62:30 Transcription Available


Google's ad business takes a loss against the DoJ. OpenAI is working on its own social network. Inside Zuckerberg's negotiations to end the antitrust case against Meta. And ChatGPT's newest AI models is performing 'reverse location searches' from photos. Breaking news as the Department of Justice finds Google's Ad Tech violates antitrust laws. OpenAI is building a social network that looks to take on other social networks such as Meta and X. But why would OpenAI be interested in a social network? A Wall Street Journal article looks into Mark Zuckerberg's negotiations with the FTC to drop Meta's antitrust case. And ChatGPT's latest AI models, o3 and o4-mini, are being utilized to perform 'reverse location searches' through uploaded photos. Hosts: Mikah Sargent and Dan Moren Download or subscribe to Tech News Weekly at https://twit.tv/shows/tech-news-weekly. Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free shows, a members-only Discord, and behind-the-scenes access. Join today: https://twit.tv/clubtwit Sponsors: threatlocker.com for Tech News Weekly Melissa.com/twit joindeleteme.com/twit promo code TWIT