Podcasts about adtech

  • 556PODCASTS
  • 1,361EPISODES
  • 35mAVG DURATION
  • 5WEEKLY NEW EPISODES
  • Jan 26, 2023LATEST

POPULARITY

20152016201720182019202020212022

Categories



Best podcasts about adtech

Show all podcasts related to adtech

Latest podcast episodes about adtech

The Big Story
The Big Story: Ad Tech, The DOJ And Apple Walk Into A Bar …

The Big Story

Play Episode Listen Later Jan 26, 2023 42:56


The big one is here, as The Big Story examines the DOJ's suit against Google for anticompetitive practices. Also: The IAB pulls no punches in its criticisms of Apple). 

AI in Action Podcast
E412 Kevin Porsolt, Director of Data Operations at Seamless.AI

AI in Action Podcast

Play Episode Listen Later Jan 16, 2023 23:32


Today's guest is Kevin Porsolt, Director of Data Operations at Seamless.AI. Founded in 2018, Seamless.AI helps professionals in the world create new relationships, opportunities and revenue, faster than ever before. Seamless.AI's search engine helps you connect directly with your ideal customers so you can build pipeline, shorten your sales cycle and close more deals at scale. Over 30,000 companies leverage their real-time people search engine to build a massive list of decision-makers and grow their business. Kevin has over ten years of success working with cross-functional teams leveraging technology to solve problems and achieve results. He has experience in FinTech, AdTech and Sales Intelligence industries building and managing PaaS, SaaS and API/Data License solutions. Kevin is also fluent in data engineering, technical operations, UI/UX, data integrations/partnerships, machine learning, and security & compliance for hybrid and cloud-based infrastructures. In the episode, Kevin will chat about: The interesting work he does with Seamless.ai, Challenges of working with data to gain valuable insights, The role of AI and Machine Learning in their product, Plans for growing the team, Benefits that seamless.ai is bringing to users and Why seamless.ai is a great place to work

Cannabis in 10
Chad Bronstein: The Mastermind behind Tyson 2.0 & Fyllo

Cannabis in 10

Play Episode Listen Later Jan 12, 2023 10:41


Fyllo Founder Chad Bronstein is breaking down barriers and bridging the gap between cannabis and the outside world. Leveraging his Adtech background, he's quickly built Fyllo into a juggernaut. Chad is also the Chairman of Carma Holding, revolutionizing celebrity partnerships with Mike Tyson and Ric Flair. This week on The Dime, we discuss.Building FylloRetail connected mediaMike Tyson, Ric Flair, and who may be next?Celebrity Partnershipsand so much moreAbout Chad Bronstein:Named as one of both AdAge's 40 Under 40 and Crain's 40 under 40 for 2021, Bronstein built his marketing and tech empire on the simple foundation of spotting opportunities that others overlooked: Bronstein founded Fyllo in 2019 in response to the myriad compliance challenges faced by major cannabis operators– and, under his leadership, Fyllo has transformed marketing technology for highly regulated industries, allowing the most ambitious cannabis, CBD, and consumer brands to overcome the complexities of compliance at scale.About Fyllo:Fyllo is on a mission to accelerate the economies of tomorrow. Fyllo's marketing and regulatory solutions provide the tools, data and integrations needed to drive new growth with speed and scale. Powered by a leading data ecosystem and regulatory database, Fyllo is trusted by Fortune 500 companies and emerging brands to stay competitive and compliant.About Tyson 2.0 TYSON 2.0 is a premier cannabis company formed with legendary boxer, entrepreneur and icon Mike Tyson. The company's mission is to produce innovative, high-quality cannabis products known for purity, precision, and wide accessibility. Providing consumers an outstanding selection of products, TYSON 2.0 is an extraordinary balance of premium and affordable, full-spectrum cannabis flower, concentrates, and consumables available at retailers nationwide.https://hellofyllo.com/https://tyson20.com/https://www.instagram.com/itstyson20/https://twitter.com/itstyson20https://twitter.com/ChadBronstein#Tyson #RicFlairDrip #FylloFollow us: Our Links.At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared  global podcast The Dime is a top 50 Cannabis Podcast Sign up for our playbook here:

The Dime
Chad Bronstein: The Mastermind behind Tyson 2.0 & Fyllo

The Dime

Play Episode Listen Later Jan 12, 2023 39:34


Fyllo Founder Chad Bronstein is breaking down barriers and bridging the gap between cannabis and the outside world. Leveraging his Adtech background, he's quickly built Fyllo into a juggernaut. Chad is also the Chairman of Carma Holding, revolutionizing celebrity partnerships with Mike Tyson and Ric Flair. This week on The Dime, we discuss.Building FylloRetail connected mediaMike Tyson, Ric Flair, and who may be next?Celebrity Partnershipsand so much moreAbout Chad Bronstein:Named as one of both AdAge's 40 Under 40 and Crain's 40 under 40 for 2021, Bronstein built his marketing and tech empire on the simple foundation of spotting opportunities that others overlooked: Bronstein founded Fyllo in 2019 in response to the myriad compliance challenges faced by major cannabis operators– and, under his leadership, Fyllo has transformed marketing technology for highly regulated industries, allowing the most ambitious cannabis, CBD, and consumer brands to overcome the complexities of compliance at scale.About Fyllo:Fyllo is on a mission to accelerate the economies of tomorrow. Fyllo's marketing and regulatory solutions provide the tools, data and integrations needed to drive new growth with speed and scale. Powered by a leading data ecosystem and regulatory database, Fyllo is trusted by Fortune 500 companies and emerging brands to stay competitive and compliant.About Tyson 2.0 TYSON 2.0 is a premier cannabis company formed with legendary boxer, entrepreneur and icon Mike Tyson. The company's mission is to produce innovative, high-quality cannabis products known for purity, precision, and wide accessibility. Providing consumers an outstanding selection of products, TYSON 2.0 is an extraordinary balance of premium and affordable, full-spectrum cannabis flower, concentrates, and consumables available at retailers nationwide.https://hellofyllo.com/https://tyson20.com/https://www.instagram.com/itstyson20/https://twitter.com/itstyson20https://twitter.com/ChadBronstein#Tyson #RicFlairDrip #FylloFollow us: Our Links.At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared  global podcast The Dime is a top 50 Cannabis Podcast Sign up for our playbook here:

The Metacast
Christian Facey: Building on the Cutting Edge of AdTech

The Metacast

Play Episode Listen Later Jan 8, 2023 44:19


In this episode, Christian Facey – co-founder and CEO of Audiomob – joins Naavik co-founder Aaron Bush to discuss:#1 The current state of audio ads, and how non-intrusive in-game audio ads can play a larger role in the future#2 Why Audiomob exists, how it's scaled so far, and what it's plans are for the future#3 Christian's lessons learned as an entrepreneur, including how to plan for an IPO so early on, how to build a diverse recruiting pipeline, and how to prepare for the worst while also preparing for the bestTo learn more, make sure to visit Audiomob's website, and you can find Christian on LinkedIn and Twitter.If you would like us to interview any other gaming leaders, do reach out at podcast@naavik.co. We'd love to hear your general thoughts and feedback too!As always, if you like the episode, you can help others find us by leaving a rating or review!Go premium with Naavik Pro to access an ever-growing library of deep exclusive research including free-to-play and blockchain game deconstructions, and market analysis. Check out the link to request a demo. TLDListen?: Episode summaryWatch the episode: YouTube channelJoin the discussion: Naavik DiscordFree newsletter: Naavik DigestGo premium: Naavik ProFollow us: Twitter | LinkedIn | Facebook | WebsiteSound design by Gavin Mc Cabe.

Data Protection Breakfast Club
"Ghosts of Privacy Future" w/ Todd Ruback, Managing Director - Privacy @ FTI Consulting, former GC/CPO at Evideon/Ghostery

Data Protection Breakfast Club

Play Episode Listen Later Jan 5, 2023 47:21


The original “collaborator” CPO is Todd Ruback. For years he has run a NYC based roundtable of top CPOs who can focus on real world privacy issues behind closed doors. Todd dove deep into AdTech in 2012 as CPO/GC of Evidon/Ghostery the formative website cookie tool. Since then Todd has led consulting groups at Promontory and now FTI. he DPBC podcast is a TechGC production. Learn more about the TechGC's thriving in-house legal community at https://www.techgc.co/ Follow Andy on LinkedIn: https://www.linkedin.com/in/andy-dale-7705b83/ Follow TechGC on LinkedIn: https://www.linkedin.com/company/techgc

The Big Story
Ad Tech New Year's Resolutions - E226

The Big Story

Play Episode Listen Later Jan 5, 2023 39:28


We share our 2023 New Year's resolutions. We're cracking down on the terms “cookieless” and “privacy safe.”  And for the sake of experimentation, we're cautiously embracing ChatGPT.

Cashflow Hacking Podcast
Ran Aroussi Eliminates Worry With His Fully Automated Strategies On His Cloud-Based Trading Platform, Tradologics - Ep #146

Cashflow Hacking Podcast

Play Episode Listen Later Jan 5, 2023 35:34


Ran Aroussi is the founder and CEO of Tradologics - the world's first cloud platform for trading.Ran Aroussi is an autodidact computer programmer turned algorithmic trader. He first began programming after getting an IBM PC as a Bar-Mitzvah present. In 1995, he started a web development firm, which, as the online landscape evolved, transformed into a technology & marketing company.In 2009, Ran led a multi-million-dollar product launch for MyAdWise (later renamed to Intango), which led him to the AdTech industry, where he developed models for both the Buy and Sell sides of online media Exchanges.In 2013, Ran turned to trading and hasn't looked back since. Given his background, his approach to trading is systematic, and his strategies are rule-based and fully automated. To this day, Ran considers himself as much a technologist as a trader, and he uses a common-sense approach to develop automated trading strategies for Futures, Equities, and Cash markets.As an avid open-source supporter and contributor, Ran released a number of popular open-source projects for algorithmic trading and analysis, which now have more than 500,000 installs every month, and are available on his Github page.In 2020, Ran founded Tradologics, a cloud platform that helps traders, investors, and firms develop, test, run, and scale their programmatic trading strategies in the cloud – without worrying about broker connectivity, data management, infrastructure, or any of that other boring stuff.In this episode of How To Trade It, Ran and Casey discuss the importance of automating your trading to eliminate frustration and wasted time in front of a screen. You don't want to miss it!Subscribe to How To Trade ItYou'll want to listen to this episode, if you are interested in hearing Ran Aroussi discuss…[04:05] Coding skills[05:59] Getting automated[12:12] Becoming profitable[14:00] Thinking in a different way[16:37] AI defined[19:11] Machine learning[22:02] Trading…a zero sum game[32:54] Supporting 9 different coding languagesResources & People MentionedAlgorithmic Trading & Analysis at GibhubConnect with Ran AroussiWebsite:     https://tradologics.com Twitter:        https://twitter.com/aroussiLinkedIn:     https://www.linkedin.com/in/aroussi    Support the show

Scratch
How To Be An Adaptable Brand In Ever Changing Environments With Margo Kahnrose of Skai

Scratch

Play Episode Listen Later Jan 4, 2023 45:33


In this week's episode, Jenna sits down with Margo Kahnrose, CMO of Skai. They discuss what it's like to grow a brand and own a place in the market when consumer's have unlimited choices and how you can keep your brand relevant in this ever changing world.  They also cover how the rebrand from Kenshoo to Skai was conceived and why it was necessary along with the changes that all companies in AdTech and Marketing Tech are facing. Smart link: https://link.chtbl.com/scratchConnect with Jenna here - https://www.linkedin.com/in/JennacummingsFind Rival online at www.wearerival.com, LinkedIn, Twitter.Connect with Margo here - https://www.linkedin.com/in/margokahnrose/Check out Skai here - https://skai.io/Scratch is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Today's episode was hosted by Jenna Cummings.Say hi at media@wearerival.com, we'd love to hear from you. 

En.Digital Podcast
Creando un producto Adtech de talla mundial con Grego Martínez de Seedtag

En.Digital Podcast

Play Episode Listen Later Jan 4, 2023 70:51


Hoy hablamos de producto y publicidad con Grego Martínez que lidera un equipo de 70 personas en Seedtag como VP de producto. ¿Te imaginas ser capaz de entender el sentimiento del usuario detrás de cada url? Es lo que Seedtag, el más que probable unicornio español, consigue hacer gracias a sus dos sistemas de contextualización para publicidad: Skynet y Gandalf. Grego ha vivido el cambio y el desarrollo de pasar de ser 50 a 450 personas en muy poco tiempo y nos cuenta cómo gestionan a sus diferentes squads de producto y tecnología como si fuesen mini-startups. También profundizamos en cómo será el mundo sin cookies y el enorme progreso de los modelos de publicidad contextual digital. Además del enorme reto técnico que supone estar integrados con 10.000 publishers y que su sistema (Tag Lab) pueda responder en 200 milisegundos. Dale al play para descubrir cómo es por dentro uno de los equipos de producto y desarrollo más top de España y cómo funciona la tecnología que procesa 16.000 Quijotes al día.Puedes encontrarnos en cualquier canal y plataforma:Web

AdExchanger
Scoping The Ad Tech Ecosystem, With Brian O'Kelley (Reprise)

AdExchanger

Play Episode Listen Later Dec 27, 2022 66:08


This week we're republishing one of the most popular AdExchanger Talks episodes of 2022, with Brian O'Kelley, an originator of RTB and now the CEO and co-founder of Scope3, a new startup that aims to help ad tech companies monitor and reduce their carbon emissions. Happy holidays and happy listening!

Digital Explained to my Mom
Martech in 2023 - Retail Media - Reverse ETL and Composable Technology - with Martech Expert Niklas Nikolaidis

Digital Explained to my Mom

Play Episode Listen Later Dec 23, 2022 46:10


For the last episode of 2022, I am joined by Martech Expert: Niklas Nikolaidis. Niklas accepted the challenge to explain what he does in words our mom would understand. Niklas is Partner at Arise Consulting Group (ARC) and Curamando where he works with business development around marketing technology ("Martech”) for clients and the 16 companies in ARC's consulting group. During the conversation, we have talked about the exciting world of ‘Martech' and all the changes we have seen over the past year · The differences with Adtech. · The rise of CDP and Reverse ETLs · The Retail Media Opportunity · The rise of composability About Niklas: Besides his role at ARC, he's also a Limited Partner (LP) at FirstPartyCapital, an investment fund investing in adtech and martech startups in Europe and Asia. On the side, Niklas is a board member at student marketing company House of Education and a jury member of Association of National Advertiser's ECHO Awards, an international competition listing the best, data-driven campaigns globally. You can get in touch with Niklas via LinkedIn Digital Explained to my Mom is a production of No-Stress Media. Please check our other shows such as Let's Talk About CX, where we discuss all things Customer Experience.

Capital Hacking
EP 260: A New Model for Venture Capital + Real Estate Tokenization on the Blockchain with Alejandro Laplana

Capital Hacking

Play Episode Listen Later Dec 23, 2022 34:39


During the current times, in order to adapt, we must also be abreast of technology as much as we are in capital. Today's guest, Alejandro Laplana, gives us a 101 lesson on venture capital. He explains his strategies and model, how he does real estate investing, buying companies, and co-investing. He also shared how he and his businesses helped people to market fit, generate more traction, then also helped them scale up to a critical threshold. More business discussions went on but it also highlighted the tokenization of real estate, its future, and the involvement of Shokworks on blockchain technology. Listen now and learn how to venture capital!Key Points from This Episode:Alejandro shares a little bit of his background and what is Shokworks. Alejandro's connections and how did he manage to make them.The resources that Alejandro provided for the World Cup and the meanings of the jargons he used.Alejandro explains more about the AdTech model application.  Were the users of the application to be moved on a value chain or are they stuck in the app?The kind of application they are doing and its content.Where did Alejandro's entrepreneurial spirit come from?101 course on venture capital with Alejandro.The specialized model Alejandro has to help with traction and scaling.How did Alejandro buy businesses, creatively scaled them and then Xed them?Alejandro's journey in family offices.Why capital is not created the same way and why you need to know thatHow is Shokworks involved in Blockchain Technology?The next steps for Shokworks.What does Alejandro believe for the future of tokenization?The spaces they are investing in the real estate and what are their strategies in investing in multifamily and single-family.Links MentionedShokworks WebsiteAlejandro Laplana on LinkedInAbout Alejandro LaplanaAlejandro Laplana is the founder/CEO of technology company Shokworks, Inc., which has developed more than 150 digital platforms for some of the world's leading brands, sports teams and broadcasters. Alejandro has directly generated more than $150 million co-investing with clients to develop projects. Brand partners include Metrospaces, Immersity, Rypplzz, Rivals, the Colombian National Soccer Association, Kinesis Money, Start-Up Chile, Dupont Chemicals, Fox Sports, the United Nations and the governments of the U.K., Mexico and Panama. Previously, he was managing principal of Nesting Partners LLC, a patent-focused venture capital firm. In 2016, he advised his native Venezuela on intellectual property strategy.

Tech Leader Talk
Encore: AI Apps to Turn Your Website Into a Conversation – Anu Shukla

Tech Leader Talk

Play Episode Listen Later Dec 22, 2022 35:38


Would you like to automate your marketing activities? On this episode, I have the pleasure of talking with Anu Shukla, who is a serial entrepreneur with more than 25 years of high-tech industry experience. She is an active angel investor personally supporting and investing in women and minority led enterprises. Anu has founded and exited several software companies: ranging from a Fintech loyalty currency company to Adtech and marketing automation companies.  She has successfully exited two startups with $600M in enterprise value. In her current role, Anu is a Co-founder and Executive Chair of Botco.ai, an emerging player in the application of AI/NLP to enterprise marketing automation.  And, she is named as an inventor on four patents based on her work in the technology industry. “You want to turn your website into a conversation.” – Anu Shukla Today on the Tech Leader Talk podcast: - The best way to start integrating chatbots into your business - Current marketing automation breakthroughs using AI and other technologies - Marketing trends that use AI to stay nimble and campaign-driven - The art and data science of marketing Resources Mentioned: Get a free copy of Anu's Book:  25 Best Practices to Turn Your Website Into a Conversation Connect with Anu Shukla: LinkedIn:  https://www.linkedin.com/in/anushukla/ Website:  https://www.botco.ai/ Thanks for listening! Be sure to get your free copy of Steve's latest book, Cracking the Patent Code, and discover his proven system for identifying and protecting your most valuable inventions. Get the book at https://stevesponseller.com/book.  

Product Talk
EP 265 - Google Play Product Consultant on Opportunities in AdTech

Product Talk

Play Episode Listen Later Dec 21, 2022 39:39


Do you get excited about regulations? This is the second episode in our podcast series hosted by the 2023 Awards Advisory Board. Here, ZEFR Senior PM Bharat Manglani leads the conversation. He sits down with Google Play Product & Business Consultant Tammy Taw. Their conversation is all about AdTech. (Be sure to check out our Adtech infographic.) They talk quite a bit about regulations, including why they can be (surprisingly enough) exciting. They also discuss opportunities in AdTech, for example in the free-to-play gaming space.

#wearealkimists
LabTalks: Emily Roberts & Claire Gleeson-Landry

#wearealkimists

Play Episode Listen Later Dec 8, 2022 38:30


Welcome to another episode of LabTalks: The Non-Fungible Podcast!Head of Alkimi Marketing Milly caught up with Emily Roberts, Senior Associate at PwC & Co-Founder of The Women in Programmatic Network, and Claire Gleeson-Landry, Head of Investment & Sustainable Media at Good-Loop.They discuss trust & transparency in the AdTech space and what needs to change to move to a better future for the industry. A great conversation with two absolute powerhouses in the industry.

MorseCast
Scape Report: AdTech & MarTech

MorseCast

Play Episode Listen Later Dec 1, 2022 19:09


No MorseCast de hoje a Rafaela Guimarães bate um papo com a Amanda Arrivabene e o Allan Fonseca, da Pipeline Capital Tech, sobre o lançamento do Scape Report AdTech e MarTech. Já consolidado como o principal report sobre o ecossistema de tecnologia e inovação para marketing e publicidade, a nova versão será em formato de marketplace e com novas possibilidades de interação para quem oferece e contrata essas soluções. No bate-papo Amanda e Allan falam sobre as evoluções do mercado e como acreditam que o ecossistema pode ser tornar mais interativo com objetivo de gerar mais conhecimento e negócios.

Next in Marketing
Why misinformation is the next battlefront in brand safety

Next in Marketing

Play Episode Listen Later Nov 29, 2022 37:38


Next in Marketing talked to Zefr co-founder and CEO Rich Raddon about how his company became and accidentally leader in brand safety technology, and what lead Zefr - which was born as a YouTube ad buying firm, to purchase an Israeli startup that was looking to fight disinformation after the 2016 elections. Guest: Rich RaddonHost: Mike Shields

Truth Tastes Funny with Hersh Rephun
Accountability, Consumer Protection Laws, & The Price of Free Stuff: Jules Polonetsky

Truth Tastes Funny with Hersh Rephun

Play Episode Listen Later Nov 21, 2022 48:12


I should start by telling you that Jules Polonetsky is an optimist. Second, in the area of privacy and consumer protection, Jules is the man. He knows as much about privacy as Facebook knows about you. Jules serves as CEO of the Future of Privacy Forum, a Washington, D.C.-based non-profit organization that serves as a catalyst for privacy leadership and scholarship, advancing principled data practices in support of emerging technologies. FPF is supported by the chief privacy officers of more than 200 leading companies, several foundations, as well as by an advisory board composed of the country's leading academics and advocates. FPF's current projects focus on AI and Ethics, Connected Cars, Health, Research Data, Smart Communities, Ad Tech, Youth, Ed Tech, Privacy Legislation and Enforcement, and Global Data Flows.  We've known each other for nearly 40 years, and while our mutual admiration is the foundation of this conversation, our objective is to help you thrive in today's crazy world.Key Takeaways:If an app is "free," you're the product.If we act based on democratic and social values, AND we are honest about our point of view, thing might improve dramatically. Anytime you question your self-worth, just think about the multi-million-dollar high speed auction going on for your data. More About Jules:Jules also serves as Chairman of the International Digital Accountability Council and as Co-Chairman of the Israel Tech Policy Institute. Jules is co-editor of The Cambridge Handbook of Consumer Privacy, published by Cambridge University Press (2018). More of his writing and research can be found at the www.fpf.org and on Google Scholar and SSRN.Jules's previous roles have included serving as Chief Privacy Officer at AOL and at DoubleClick, as Consumer Affairs Commissioner for New York City, as an elected New York State Legislator and as a congressional staffer, and as an attorney.Jules has served on the boards of a number of privacy and consumer protection organizations including TRUSTe, the International Association of Privacy Professionals, and the Network Advertising Initiative. From 2011-2012, Jules served on the Department of Homeland Security Data Privacy and Integrity Advisory Committee. Jules is a member of The George Washington University Law School Privacy and Security Advisory Council. He also currently sits on the Advisory Boards of Open DP | Harvard University Privacy Tools Project and the California Privacy Lab (University of California).More at https://www.linkedin.com/in/julespolonetsky/If you enjoyed listening to Truth Tastes Funny, please leave a 5-star rating and a 300-word review on Apple Podcasts (click Listen on Apple Podcasts to access review option)Follow us on Instagram: @truthtastesfunnyFollow Hersh on Instagram: @Hersh4allon LinkedIn: HershRephunon YouTube: HershRephunon Twitter: @TruthTstsFunnyOur Website: TruthTastesFunnyContact UsExplore Branded Ventures with Truth Tastes Funny and Hersh's YES, BRAND Podcast

The Digital Deep Dive With Aaron Conant
Understanding the Multiple Amazon Data Streams With Sreenath Reddy

The Digital Deep Dive With Aaron Conant

Play Episode Listen Later Nov 17, 2022 41:44


Sreenath Reddy is the Founder of Intentwise, a technology platform that provides professional advertisers, large-scale aggregators, and high-volume agencies with automation, competitive intelligence, and data infrastructure for Amazon and other eCommerce sites. With more than 20 years of experience in the digital advertising and data analytics space, he utilizes AI to solve marketplace eCommerce challenges. Before founding Intentwise, Sreenath was the Senior Director of Marketing Strategy at Orbitz Worldwide.  In this episode… When evaluating advertising and marketing campaigns, Amazon offers viable solutions to perform data analytics and generate key insights across multiple channels. But, with so many tools, including Amazon Attribution, Amazon Marketing Cloud, and Amazon Marketing Stream, how can you manage data effectively to optimize campaigns? When utilizing Amazon's AdTech platforms, Sreenath Reddy emphasizes the importance of deploying a data strategy. This requires executing a multi-pronged approach to organize data practically and securely. The first step involves collecting and owning the key advertising, retail, and media data sets that the platforms generate. Next, it's essential to evaluate individual use cases based on business goals so you can consolidate the data and view it holistically. Lastly, leverage forecasting or ad optimization strategies to deconstruct the data pieces for effective decision-making. In today's episode of The Digital Deep Dive, Aaron Conant talks with Sreenath Reddy, Founder of Intentwise, about leveraging Amazon data sets to optimize marketing and ad campaigns. Sreenath discusses the factors influencing Amazon ad performance, the importance of combining retail and media strategies, and how to manage multiple data sets. 

Startup Savants
Social Media Advertising in a Post iOS 14.5 World: Proxima

Startup Savants

Play Episode Listen Later Nov 16, 2022 50:49


#38: Alex Song is the CEO and founder of Proxima, which helps brands boost their marketing abilities by using big data and Proxima's AI-powered software. Alex began his career in finance, but eventually he decided to start his own business. He is no stranger to entrepreneurship and has confounded many companies over the years. While Proxima works to help other companies leverage data to improve marketing, Alex initially built Proxima to help solve problems he had been experiencing with his own ventures. In this episode we dive into: Changes in the advertising industry due to iOS 14.5The rise of social platforms and how we consume contentAudience PersonasHow to target your audience in our new digital ageFor the full episode summary and notes, visit StartupSavant.com/podcast!

The Rebooting Show
Ari Paparo on what's next for ad tech

The Rebooting Show

Play Episode Listen Later Nov 15, 2022 47:46


Ari Paparo is a longtime ad tech veteran, not to mention holding the disputed title as Funniest Person in Ad Tech. Some highlights from our conversation: Innovation requires fragmentation. Ad tech's complexity is a longtime talking point. And it is undeniably a convoluted supply chain that's given the veneer of plausible deniability to all kinds of corner cutting, at least in my experience as an observer for many years. But Ari points out that “innovation requires fragmentation,” and besides, many of those pushing an anti-complexity narrative just happen to have “anti-complexity solutions” to sell. Go figure. Small publishers can opt out. Google is the simple ad tech solution. Most small advertisers can just default to Google and Facebook. But larger enterprises gravitate to more complexity simply because they have more complex businesses. Apple overturned the industry. Cynical or not, Apple's use of privacy to restrict data flows has upended how the industry operates and will operate going forward. It's of course no coincidence that these privacy restrictions hurt their rivals in Meta and Google. “There's no love lost between those companies, so hitting them in the kneecaps was kind of fun,” Ari said.

Programmatic Digest's podcast
106. Inspiring newbies to be #selftaught in getting into the Adtech industry with Pedro

Programmatic Digest's podcast

Play Episode Listen Later Nov 8, 2022 22:17


Pedro Sanchez is a self-taught Director of Partnerships at diDNA who was a publisher first. In this episode, Pedro shares his journey into being part of the diDNA and how it is to be a Latino in the Adtech industry.   Timestamp: 00:00:46 - Who is Pedro Sanchez 00:02:03 - Getting to know diDNA from the inside 00:02:51 - CTV and Adtech Innovation 00:08:52 - Pedro's experience being a publisher 00:15:33 - 3 things you need to know when you're starting on your journey in the Adtech World 00:16:45 - Being Latino in Adtech 00:20:37 - Describing Pedro's job to a 5-year-old kid Meet Our Team: Hélène Parker - Chief Programmatic Coach Programmatic Meet Up | Website | LinkedIn | Twitter Programmatic Digest - Youtube | LinkedIn | Instagram The Reach & Frequency Course - Listeners get a 10% discount with code podcast10 Pedro Sanchez LinkedIn | Email | Instagram | Twitter  Alexa Gabrielle Ramos - Podcast Editor Instagram | Website | LinkedIn  S and S Creative Media - Podcast and Media Manager Instagram | Website | LinkedIn

AdExchanger
Straight Talk With An Anonymous Guest, The Legendary Corndog Of Ad Tech Twitter

AdExchanger

Play Episode Listen Later Nov 1, 2022 33:45


Call it a Halloween special. Our apparition of a guest this week, an anonymous ad tech Twitter personality, is staying beneath the invisibility cloak. “I'm not senior enough to get away with running my mouth,” says the @HumanPropensity account operator who goes by corndog.

MLOps.community
MLOps for Ad Platforms // Andrew Yates // MLOps Coffee Sessions #130

MLOps.community

Play Episode Listen Later Oct 31, 2022 44:43


MLOps Coffee Sessions #130 {Podcast BTS} with Andrew Yates, Adversarial MLOps on Other People's Money: Lessons Learned from Ad Tech co-hosted by Abi Aryan. // Abstract Design ML to be components in a larger system with stable interfaces is not tracible to monitor the entire stack as a black box. You need intermediate ground-truth signals. Ads are designed in this way. You can go from profitable to non-profitable real quick with ads. This will determine whether your company is around a year or two. You play with money and sometimes you play a lot of it so make sure that it's correct. // Bio Andrew Yates formerly led ads ranking, auction, and marketplace engineering and research teams at Facebook and Pinterest. He specializes in designing billion-dollar content marketplaces that maximize long-term revenue while protecting both seller and user experiences. Andrew has published over a dozen patents in online advertising optimization. // MLOps Jobs board https://mlops.pallet.xyz/jobs // MLOps Swag/Merch https://mlops-community.myshopify.com/ // Related Links --------------- ✌️Connect With Us ✌️ ------------- Join our slack community: https://go.mlops.community/slack Follow us on Twitter: @mlopscommunity Sign up for the next meetup: https://go.mlops.community/register Catch all episodes, blogs, newsletters, and more: https://mlops.community/ Connect with Demetrios on LinkedIn: https://www.linkedin.com/in/dpbrinkm/ Connect with Abi on LinkedIn: https://www.linkedin.com/in/abiaryan/ Connect with Andrew on LinkedIn: https://www.linkedin.com/in/andrew-yates-0217a985/

She Said Privacy/He Said Security
Deconstructing Privacy and Consent in Digital Marketing and Ad Tech

She Said Privacy/He Said Security

Play Episode Listen Later Oct 27, 2022 36:54


Michael Hahn is the Executive Vice President and General Counsel at the Interactive Advertising Bureau and IAB Technology Laboratory, a trade association that develops industry standards, conducts research, and provides legal support for the online advertising industry. In his role, he leads the organization's legal affairs counsel and internal compliance efforts.  With extensive experience in litigation, Michael has provided multiparty class-action antitrust defense representation and directed lawsuits involving competitor conduct, distributional restraints, monopolization, and price discrimination claims. He serves as Co-chair of the New Jersey State Bar Association Antitrust Law Committee and previously served on the Editorial Advisory Board of Competition Law 360 and the Advisory Board of the American Bar Association Antitrust Section's Civil Torts & RICO Committee. In this episode… Privacy regulations in the digital marketing and advertising technology space have become increasingly complex, with uncertainty surrounding the concept of data sales and the exchange of personal information. So, how can you navigate consent and interpret the many regulations in this industry? According to the settlement documents of Sephora's enforcement action, a sale in advertising technology involves all manner of analyzing and measuring consumer data. Antitrust litigator Michael Hahn says that businesses must develop a contract that complies with state privacy laws to communicate consumer privacy preferences to organizations involved in digital ad distribution. IAB has developed a multi-state privacy agreement to help businesses remain compliant and act as a mediator in contract agreements.  In this episode of She Said Privacy/He Said Security, Jodi and Justin Daniels interview Michael Hahn, EVP and General Counsel at IAB, about managing evolving privacy consent laws in the advertising technology space. Michael discusses the conditions surrounding the sale of data, how IAB helps members comply with privacy laws, and the impact of Sephora's settlement action on digital advertising.

The tastytrade network
Bootstrapping with Dylan Ratigan - October 27, 2022 - Data Lakes? It's Not For Swimming

The tastytrade network

Play Episode Listen Later Oct 27, 2022 24:02


Ocient was founded to develop an analytic data platform to enable interactive analytics on datasets of hundreds of billions of rows or more, computing up to trillions of rows per second. Data Lakes have become a popular approach for storing large volumes of structured data. Research shows that almost 3/4 of organizations are using both data lakes and warehouses. Target industries for Ocient include AdTech, Financial Services, Geospatial, Government, Operational IT, and Telecommunications. Existing customers include digital advertising company, Basis Technologies, AdTech provider, MediaMath, Network level intelligence provider, Gigamon, and many others. Dylan talks to Co-founder and CEO, Chris Gladwin, about the present and future of his remarkable company.Have a look at ocient.com!

The tastytrade network
Bootstrapping with Dylan Ratigan - October 27, 2022 - Data Lakes? It's Not For Swimming

The tastytrade network

Play Episode Listen Later Oct 27, 2022 23:11


Ocient was founded to develop an analytic data platform to enable interactive analytics on datasets of hundreds of billions of rows or more, computing up to trillions of rows per second. Data Lakes have become a popular approach for storing large volumes of structured data. Research shows that almost 3/4 of organizations are using both data lakes and warehouses. Target industries for Ocient include AdTech, Financial Services, Geospatial, Government, Operational IT, and Telecommunications. Existing customers include digital advertising company, Basis Technologies, AdTech provider, MediaMath, Network level intelligence provider, Gigamon, and many others. Dylan talks to Co-founder and CEO, Chris Gladwin, about the present and future of his remarkable company.Have a look at ocient.com!

Between 2 Mics
Ways Podcasters Can Monetize Their Shows: Matt Cundill Chats with Bryan Barletta

Between 2 Mics

Play Episode Listen Later Oct 26, 2022 45:38


Matt Cundill is a SquadCaster, the owner of the Sound Off Podcast Network, and the host of the podcast of the same name: The Sound Off Podcast. On this episode of the SquadCast Podcast, we're sharing an episode of Matt's show. In it, he interviews Bryan Barletta, the founder of Sounds Profitable.From Matt's website, here's what this episode is about:Bryan Barletta is back to tell us about the evolution of his company, Sounds Profitable. He started it two years ago, and since then it's evolved harmoniously alongside the podcast industry. You don't need even need to have podcast ads on your show to find value in its podcasts and newsletters, which we highly recommend you subscribe to.Also In This Episode:A pre-roll ad for the Alz Authors PodcastGet involved in the SquadCast communitySubmit your podcast to be featured on this podcastCreditsWritten and produced by Arielle NissenblattMixed and designed by Vince Moreno JrArtwork and logos by Alex WhedbeeMusic by Shawn VallesHosted by Zach Moreno and Rock FelderTranscripts by Sabeena Singhani

Fraudsters
Episode 59: AdTech, Quizzes, and More Fake Abortion Clinics Part 2

Fraudsters

Play Episode Listen Later Oct 25, 2022 74:21


Follow Us:https://twitter.com/seenanowhttps://www.instagram.com/justin_williams_comedy/https://twitter.com/arielleaty Follow the show join the discord:Discord: https://discord.gg/WRZ8zgusPTWebsite: https://fraudsters.fm/Twitter: https://twitter.com/fraudstersLPNInstagram: https://www.instagram.com/fraudsterslpn/https://www.youtube.com/channel/UCQwl8sDTVEAxhwJdYgm-yrgIntro Music Credit and Sound Fx:https://twitter.com/gograntgordonSeason Cover Art by:https://comedyartwork.com/

The Big Story
Ad Tech's Top Three Talking Points -E217

The Big Story

Play Episode Listen Later Oct 20, 2022 41:14 Very Popular


Transparency. Privacy. Signal Loss. Coming out of Programmatic IO New York, the full editorial team debriefs on the hottest topics driving ad tech conversations in 2022.

AdTech Heroes - Interviews with Advertising Technology Executives
The Partnership Between People & Technology with Vincent Paolozzi, Kinesso

AdTech Heroes - Interviews with Advertising Technology Executives

Play Episode Listen Later Oct 20, 2022 43:04


In the latest episode of our AdTech Heroes podcast, our host Dal sits down with Vin Paolozzi, Chief Investment Officer at Kinesso, to discuss the relationship between people and technology - in the context of AdTech. During the conversation, they discussed: ---

The Sound Off Podcast
Bryan Barletta, Sounds Profitable: Getting More from Ad Tech

The Sound Off Podcast

Play Episode Listen Later Oct 20, 2022 42:08


Bryan Barletta is back to tell us about the evolution of Sounds Profitable, He started it two years ago and it has evolved alongside the podcast industry harmoniously. You don't need even need to have podcast ads on your show to find value in its podcasts and newsletters. In this episode we speak to Bryan about the first two years of Sounds Profitable, discuss the people and podcasts he has on boarded like the Download. Working with great podcast people like Arielle Nissenblatt, Tom Webster, Evo Terra and James Cridland. We also discuss the value and difference between programmatic and dynamic ad insertion - and how (and if) you should be using it to monetize your show show. Special thanks to Jon Gay from Jag In Detroit Podcasts and Mary Anne Ivison who does some awesome voicework and has a kick ass podcast we produce called "Let's Take This Outside", for their appearances on the show today. Check out the episodes we recorded with them too. Matt Fogarty VoiceoversnLogicMegatrax - Licensed Music for your radio station or podcast production company.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Cyberlaw Podcast
Chip Wars

The Cyberlaw Podcast

Play Episode Listen Later Oct 18, 2022 49:22


David Kris opens this episode of the Cyberlaw Podcast by laying out some of the massive disruption that the Biden Administration has kicked off in China's semiconductor industry—and its Western suppliers. The reverberations of the administration's new measures will be felt for years, and the Chinese government's response, not to mention the ultimate consequences, remains uncertain. Richard Stiennon, our industry analyst, gives us an overview of the cybersecurity market, where tech and cyber companies have taken a beating but cybersecurity startups continue to gain funding.  Mark MacCarthy reviews the industry from the viewpoint of the trustbusters. Google is facing what looks like a serious AdTech platform challenge from several directions—the EU, the Justice Department, and several states. Facebook, meanwhile, is lucky to be a target of the Federal Trade Commission, which rather embarrassingly had to withdraw claims that the acquisition of Within would remove an actual (as opposed to hypothetical) competitor from the market. No one seems to have challenged Google's acquisition of Mandiant, meanwhile. Richard suspects that is because Google is not likely to do anything with the company.  David walks us through the new White House national security strategy—and puts it in historical context.  Mark and I cross swords over PayPal's determination to take my money for saying things Paypal doesn't like. Visa and Mastercard are less upfront about their ability to boycott businesses they consider beyond the pale, but all money transfer companies have rules of this kind, he says. We end up agreeing that transparency, the measure usually recommended for platform speech suppression, makes sense for Paypal and its ilk, especially since they're already subject to extensive government regulation.   Richard and I dive into the market for identity security. It's hot, thanks to zero trust computing. Thoma Bravo is leading a rollup of identity companies. I predict security troubles ahead for the merged portfolio.   In updates and quick hits: The Texas social media law is on hold again, but do not get excited. It is a  voluntary deal designed to speed Supreme Court consideration of a review petition.  Now Ukraine knows how Twitter feels: Elon Musk has changed his mind again. He will not be demanding that Department of Defense pay for the Starlink service Elon rolled out at the start of the war with Russia. After catching Google red-handed in what looks like ideological use of a spam filter, the GOP now appears to be overplaying its hand.  And I predict much more coverage, not to mention prosecutorial attention, will result from accusations that a powerful partner at the establishment law firm, Dechert, engaged in hack-and-dox attacks on adversaries of his clients.

The Indian Dream
The Insane Rise in Value of Sports Leagues & Sports Celebrities ft Kavita & Anand, Founders at Voiro

The Indian Dream

Play Episode Listen Later Oct 15, 2022 38:22


In this episode, we host Kavita & Anand (Co-Founders at Voiro) to talk about Ad-Tech Industry.Technology has fundamentally changed how we can consume and interact with Sports Content. And that has resulted in a meteoric rise in the value of Sports Leagues and Sports Celebrities. IPL, Formula 1, NBA, NFL, all these leagues have seen tremendous growth in their revenues over the last decade thanks to rising media rights, new ways of monetisation and fan connects! All of this comes down to the evolution of Technology. Smartphones, high-speed internet, social media - everything has snowballed into positive tailwinds for Sports Content and that's the reason why the likes of Amazon, Facebook, Apple, Netflix are bidding to get media rights for these sports leagues. In this episode with Kavita and Anand, we'll talk about the trends that have resulted in the rise of the value of sports leagues and sports celebrities.  If you haven't, check out the Voiro Podcast! They talk about the world of Ad-Tech, Marketing, and Social Media on their weekly podcast series! ---------------------------------------As I've mentioned in the last couple of episodes, there's a lot going on at The Indian Dream - some good, some bad. I talk about it all towards the end of the episode.If you want to tune into that directly, skip to (35:11). ---------------------------------------We have open positions in Content Writing, Content Research, Video Editing - Please reach out to me on 8886248842 or sidbetala@gmail.com if you'd like to collaborate on building The Indian Dream! 

Product Talk
EP 256 - Product Industries to Watch: Macy's, ZEFR, and Universal Electronics Product Leads on Telecom, AdTech, and IoT

Product Talk

Play Episode Listen Later Oct 12, 2022 42:07


This is the second episode in our series presenting the Awards Advisory Board (AAB) for the 2023 Product Awards. Here, seasoned product leader Neha Shah speaks with three product leaders. First, Macy's Product Lead Alisher Rakhimov discusses trends in telecom. Next, ZEFR Product Lead Bharat Manglani shares insights on the AdTech industry. And finally, Universal Electronics Product Lead Nikki Ahmadi talks about the Internet of Things (IoT). Altogether it is a good introduction to telecom, AdTech, and IoT.

Cyber.RAR
Your Data is Oozing: How the US Government Accesses Citizens' Data Using Consumer AdTech

Cyber.RAR

Play Episode Listen Later Oct 6, 2022 35:48


Bloomberg - FTC Sues Mobile Data Broker Over Abortion Location Data Sale https://www.bloomberg.com/news/articles/2022-08-29/ftc-sues-mobile-data-broker-over-abortion-location-data-sales?sref=P6Q0mxvj&leadSource=uverify%20wallVice - Data Broker Is Selling Location Data of People Who Visit Abortion Clinics https://www.vice.com/en/article/m7vzjb/location-data-abortion-clinics-safegraph-planned-parenthoodForbes - Black Lives Matter Protestors Tracked by Secretive Phone Location Technology https://www.forbes.com/sites/zakdoffman/2020/06/26/secretive-phone-tracking-company-publishes-location-data-on-black-lives-matter-protesters/?sh=77520f5f4a1eAP - Tech Tool Offers Police ‘Mass Surveillance on a Budget' https://apnews.com/article/technology-police-government-surveillance-d395409ef5a8c6c3f6cdab5b1d0e27efAP - Across the US, Police Offers Abuse Confidential Databases https://apnews.com/article/699236946e3140659fff8a2362e16f43Wired - WhatsApp Has Shared Your Data with Facebook for Years Actually https://www.wired.com/story/whatsapp-facebook-data-share-notification/Gizmodo - Rights Groups Say the Pentagon is Buying its Way Around the Fourth Amendment https://gizmodo.com/rights-groups-say-pentagon-buys-freedom-from-fourth-ame-1849604210Gizmodo - The American Data Privacy Act Would Be a Bipartisan Triumph - If It Could Pass https://gizmodo.com/can-american-data-privacy-protection-act-pass-1849413911Gizmodo - Congresswoman Urges FTC to Investigate Newly Revealed Police Software Surveilling Americans' Movements https://gizmodo.com/congresswoman-ftc-to-investigate-fog-data-science-softw-1849547432Brookings - The FTC Can Rise to the Privacy Challenge, but Not Without Help from Congress https://www.brookings.edu/blog/techtank/2019/08/08/the-ftc-can-rise-to-the-privacy-challenge-but-not-without-help-from-congress/Berkman Klein Center and Minnesota Law Review - Understanding Chilling Effects https://cyber.harvard.edu/story/2021-06/understanding-chilling-effectsPEN America - Chilling Effects: NSA Surveillance Drives US Writers to Self-Censor https://pen.org/research-resources/chilling-effects/ 

AdTech Heroes - Interviews with Advertising Technology Executives
Sustainability in AdTech with Harvin Gupta, Scope3

AdTech Heroes - Interviews with Advertising Technology Executives

Play Episode Listen Later Oct 6, 2022 34:58


Did you know that a flight from London to Boston and back has the same carbon footprint as one million video impressions. --- Crazy, right? --- Which is exactly why for today's episode, we're talking about sustainability in the adtech world and how companies like Scope3 are trying to make ad delivery a more sustainable process.

MarTech Podcast // Marketing + Technology = Business Growth
Performance Marketing in the Influencer World -- Shane Austrie // Silicon Valley Consulting

MarTech Podcast // Marketing + Technology = Business Growth

Play Episode Listen Later Oct 2, 2022 16:48


Shane Austrie, CEO of Silicon Valley Consulting talks with Ben about our current online marketplace. In light of the recent IOS 14.5 update, what is the role of performance marketing in today's influencer world? As a MarTech and AdTech consultant, Shane gives his take on the cyclical nature of advertising and where marketers are positioned today. Can performance marketing really help you with more than just awareness? Show NotesConnect With: Shane Austrie: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Indian Dream
The Business of Ad-Tech ft Kavita & Anand, Co-Founders of Voiro - Part 1

The Indian Dream

Play Episode Listen Later Oct 1, 2022 46:26


In this episode, we host Kavita & Anand (Co-Founders at Voiro) to talk about Ad-Tech Industry. We're all familiar with how big the Digital Ads market has grown over the last decade. To put some numbers, in 2012, the Global Digital Ad spend was close to $100 Billion. Today, that stands at more than 600 Billion dollars - a healthy 20% growth every year. In the next few years, $1 Trillion dollars will be spent on Digital Ads globally. With the rise of Ad Spends, the technology that supports that industry, often called as Ad-Tech has seen an exponential rise. As we've often discussed on the podcast, selling shovels during a gold rush is a great way to build a large, profitable business. Today, Voiro is a SaaS Platform that helps media companies run their Ads business, and in the last 9 years, they've had a ring-side view of this meteoric rise of the Ad-Tech market. What makes their journey even more interesting is that they've part of the team that runs the Indian Premier League's Ad's business! Practically from Day 1 of Hotstar, in fact it wasn't even called hotstar back then. We'll first talk about how they went from build a service business to build a software product, then we'll talk about the landscape shift that's happened from broadcast to digital technology, then we talk about how the entire world of Ad-Tech come together to form a value chain and lastly we talk about the emerging trends of privacy, regulation and content creation.  ---------------------------------------------------------------------------------If you like the content we create, I need 30 seconds of your time to help us reach more people. Do one or more of the following, depending on how much you love The Indian Dream.Subscribe on Youtube (Posting 5 Videos every week)Follow us on Instagram (Posting 3 Reels every week)Follow me on Twitter @sidbetala (Trying to figure out Twitter!)DM us on Whatsapp------------------------------------------------------**This episode is brought to you by PushOwl.PushOwl is a web push marketing app built for e-commerce businesses. Trusted by more than 25000 brands across the globe, PushOwl lets you turn one-time store visitors into subscribers, send highly-visible web push notifications, and increase customer retention!

MarTech Podcast // Marketing + Technology = Business Growth
The Future of Ads After iOS 14.5 -- Shane Austrie // Silicon Valley Consulting

MarTech Podcast // Marketing + Technology = Business Growth

Play Episode Listen Later Oct 1, 2022 16:53


The Future Of Ads After iOS 14.5 -- Shane Austrie // Silicon Valley ConsultingToday, Shane Austrie, the CEO of Silicon Valley Consulting talks with Ben about innovations and the overlap between MarTech and AdTech. Shane is a MarTech and AdTech consultant, so who better to give advice on how machine learning affects marketing on various platforms including social media? With the update of IOS 14.5, what will the online marketplace look like for marketers? Ben and Shane discuss in detail what you can expect going forward. Show NotesConnect With: Shane Austrie: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Next in Marketing
Why Vox Media is going bigger into ad tech despite the skeptics

Next in Marketing

Play Episode Listen Later Sep 29, 2022 35:51


Next in Marketing spoke to Ryan Pauley Chief Revenue Officer at Vox Media on the contradictions he's seeing in the current ad market, and why some publishers might be struggling. Ryan also talked about why he thinks brands still haven't made a decision on a cookie alternative, and why the company is leaning in on some social platforms while potentially pulling back on others. Guest: Ryan PauleyHost: Mike Shields

AdExchanger
Episode 300: Scoping The Ad Tech Ecosystem, With Brian O'Kelley

AdExchanger

Play Episode Listen Later Sep 27, 2022 67:15 Very Popular


After a hiatus from ad tech, Brian O'Kelley is back with Scope3, a new startup to help ad tech companies reduce their carbon emissions. The cynical POV: He's cleaning up the mess he helped make. It's a fair criticism, O'Kelley says: “I take accountability for my role in this.”

Instagram Marketing Secrets
263: How to Get Friends & Family in Support of your Business

Instagram Marketing Secrets

Play Episode Listen Later Sep 22, 2022 24:17


Ever wondered how you could properly communicate why you're being so "risky" to the people in your life who don't fully get it?Here are the 3 things you must understand in order to have good communication with people in your life who don't quite get why you're doing what you're doing.For more help growing your business get my free course here to run my signature 'Social Launch Formula' marketing strategy:https://www.socialbamboo.com/freecourseFollow me on Instagram Already Holy Sh*t:https://www.instagram.com/socialbamboo_Derek VidellAd To The BoneThe digital advertising, AdTech & programmatic advertising podcastListen on: Apple Podcasts Spotify

The CEO Sessions
Lead Your Team to Love Their Job, CEO of Matterkind, Nancy Hall

The CEO Sessions

Play Episode Listen Later Sep 20, 2022 35:52


Start helping your team succeed by finding out what they are passionate about. Teams that love what they do will make a much bigger impact within the organization and avoid burnout. Leaders need to engage their teams and help create an environment for them to thrive. Are your teams passionate about their work? Do they wake up feeling excited to come in and do their job? Leaders play a big part in creating an environment where their teams can thrive. The benefits of a satisfied employee results in higher productivity, lower turnover, and increases bottom line profits. I host Nancy Hall, CEO of Matterkind US, where she shares a simple strategy every leader can use to help their teams love their jobs. Matterkind is an IPG agency that uses Ad Tech to deliver data driven, outcome focused programs for brands. Nancy has over 20 years of experience working with best-in-class advertising agencies and brands in digital marketing and technology. She was recently named to PerfomanceIN's Top 30 Changemakers in Performance Marketing. She also established and built out a new Outcome Based Marketing business at Matterkind as a result of the pandemic. LinkedIn Profile https://www.linkedin.com/in/nancy-hall-ba71251/ (https://www.linkedin.com/in/nancy-hall-ba71251/) Company Link: https://matterkind.com/ (https://matterkind.com/) What You'll Discover in this Episode: What every leader should know about Ad Tech. How you can identify key talent in unexpected places… like a pizza parlor. The strategy Nancy uses to create a more equitable and diverse workforce. Employee retention strategies. A surprising story of when an employee quit. The one strategy helps your team love their job. How to help your teams find their passion at work.  Helping your teams towards a successful and meaningful career path. Why hiring veterans is important. A quick hack to read and retain new information. Project LOVE WORK. How every leader can help their team grow every day. Resources: https://blog.vantagecircle.com/job-satisfaction/ (https://blog.vantagecircle.com/job-satisfaction/) https://inside.6q.io/benefits-of-increased-job-satisfaction/ (https://inside.6q.io/benefits-of-increased-job-satisfaction/) ----- Connect with the Host, #1 bestselling author Ben Fanning https://www.benfanning.com/speaker/ (Speaking and Training inquires) https://followbenonyoutube.com (Subscribe to my Youtube channel) https://www.linkedin.com/in/benfanning/ (LinkedIn) https://www.instagram.com/benfanning1/ (Instagram) https://twitter.com/BenFanning1 (Twitter)

Sales POP! Podcasts
All About Ad Tech with Don Moore

Sales POP! Podcasts

Play Episode Listen Later Sep 16, 2022 21:25


Today's guest in the Expert Insight Interview is Don Moore. He is chief executive officer and president of Hybrid Theory North America. Don and Our host John Golden discuss “Everything about AdTech.”

Instagram Marketing Secrets
261: Launching a KickStarter Campaign: How to Build a Massive Preorder List

Instagram Marketing Secrets

Play Episode Listen Later Sep 15, 2022 25:22


Thinking of running a KickStarter campaign?Here's what you need to know and the order we're covering it:- When does KickStarter makes more sense than running a pre-order campaign through your own website?- What fees does KickStarter take?- Various methods of building a pre-order list- Step by step instructions on how to run the most recommended list building strategy- What to do if your KickStarter doesn't hit it's goal the first timeGet a Free KickOff Labs Account with 2x the  Allowed Impressions:http://grow.kickofflabs.com/socialbambooBook a Complimentary Consultation Call HERE:www.socialbamboo.com/talk-to-derek-videllGet my Free Course How to Build and Monetize a Following in 90 Days or Less HERE:www.socialbamboo.com/freecourseDerek Videll@socialbamboo_Ad To The BoneThe digital advertising, AdTech & programmatic advertising podcastListen on: Apple Podcasts Spotify

Clicks and Bricks Podcast
Must Have Digital Marketing Tips from a Pro! -- Part 2 -- EP #266

Clicks and Bricks Podcast

Play Episode Listen Later Sep 6, 2022 24:44


Episode #266 Welcome back to Part 2 of Ken's interview with Jay. Ken and jay continue to discuss digital marketing. Check Out Ten Golden Rules of Internet Marketing Podcast: http://www.tengoldenrules.com/podcast About Jay: Jay is the Founder and CEO of ten Golden Rules - Internet Marketing for Law Firms. Jay has over twenty-five years of Business & Marketing Strategy and Advertising as a CMO on the client side and agency. Jay's Blue-Chip experience includes Coca-Cola, McDonald's, AT&T, Sprint, and eDiets. Jay's Books: The Ten Golden Rules of Online Marketing Workbook, 10 Free Strategies for Digital Marketing, and Matt the Intern's Guide to Digital Marketing. Jay has been a keynote speaker at conferences such as Inc 500, eBay Live, CEO Forums, Ad-Tech, Affiliate Summit, Webmaster World, Search Engine Strategies, American Marketing Association, Direct Marketing Association, and BlogWorld Expo. Contact Jay: www.TenGoldenRules.com 561-620-9121 jay@TenGoldenRules.com Contact Ken: inlink.com/ken hello@kencox.com Text: 314-370-2871 #GetToWork Connect with Us: Instagram: https://www.instagram.com/clicksandbrickspodcast/ Facebook: https://www.facebook.com/clicksandbrickspodcast/ YouTube: https://www.youtube.com/c/ClicksBricksPodcast Website: https://clickandbrickspodcast.com #businesspodcast #founderstories #entrepreneurship #entrepreneur Learn more about your ad choices. Visit megaphone.fm/adchoices

Clicks and Bricks Podcast
Must Have Digital Marketing Tips from a Pro! -- Part 1 -- EP #265

Clicks and Bricks Podcast

Play Episode Listen Later Sep 5, 2022 28:45


Episode #265 In Todays Episode of Clicks and Bricks Podcast, Ken Interviews Jay Berkowitz. Ken and Jay discuss Jay's history and how he got to where he is today. This episode contained so much information we had to split it up into 2 episodes, so stay tuned for part 2 tomorrow. Check Out Ten Golden Rules of Internet Marketing Podcast: http://www.tengoldenrules.com/podcast About Jay: Jay is the Founder and CEO of ten Golden Rules - Internet Marketing for Law Firms. Jay has over twenty-five years of Business & Marketing Strategy and Advertising as a CMO on the client side and agency. Jay's Blue-Chip experience includes Coca-Cola, McDonald's, AT&T, Sprint, and eDiets. Jay's Books: The Ten Golden Rules of Online Marketing Workbook, 10 Free Strategies for Digital Marketing, and Matt the Intern's Guide to Digital Marketing. Jay has been a keynote speaker at conferences such as Inc 500, eBay Live, CEO Forums, Ad-Tech, Affiliate Summit, Webmaster World, Search Engine Strategies, American Marketing Association, Direct Marketing Association, and BlogWorld Expo. Contact Jay: www.TenGoldenRules.com 561-620-9121 jay@TenGoldenRules.com Contact Ken: inlink.com/ken hello@kencox.com Text: 314-370-2871 #GetToWork Connect with Us: Instagram: https://www.instagram.com/clicksandbrickspodcast/ Facebook: https://www.facebook.com/clicksandbrickspodcast/ YouTube: https://www.youtube.com/c/ClicksBricksPodcast Website: https://clickandbrickspodcast.com #businesspodcast #founderstories #entrepreneurship #entrepreneur Learn more about your ad choices. Visit megaphone.fm/adchoices

Instagram Marketing Secrets
257: How to Stop Judging Yourself as a Social Media Content Creator [Part 1]

Instagram Marketing Secrets

Play Episode Listen Later Sep 1, 2022 26:53


Hey content creators! Ready to post content more ambitiously without that little voice in your head telling you your post is bad?I think this should help a lot!Here's the 4 most impactful thoughts that have helped turn me into a more confident social media creator.YouTube Channels Mentioned:Julien HimselfOwen CookGet my Free Social Media Launch Course:https://www.socialbamboo.com/freecourseDerek Videll@socialbamboo_Ad To The BoneYour podcast for digital advertising, AdTech & programmatic advertisingListen on: Apple Podcasts Spotify