Podcasts about adtech

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Best podcasts about adtech

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Latest podcast episodes about adtech

CarDealershipGuy Podcast
Dealer Video Excellence Challenge Awards Reveal | Daily Dealer Live

CarDealershipGuy Podcast

Play Episode Listen Later Jan 30, 2026 65:15


Today's show features: Margaret Henney, Vice President of Marketing at CoVideo Taylor Mazock, Social Media Manager at Cavender Auto Group Jason Espin, Automotive Technician at Benzel-Busch Motor Car Lauren Clarke, RV Sales Assistant at Airstream of South Florida Chris Escalante, Finance Assistant at Suburban Buick GMC of Troy This episode is brought to you by: Stream Companies – Stream Companies is a full-service, fully integrated, tech-enabled advertising agency that drives measurable results through performance marketing, creative and content development, and proprietary AdTech solutions. Our innovative platforms, including the Retail Ready platform and Integrated Marketing Cloud, empower brands to optimize performance and accelerate growth. To learn more, visit StreamCompanies.com. CoVideo – Covideo is the leader in video lead response, helping dealerships convert more internet leads into appointments and vehicle sales through fast, personalized follow-up. Dealers using Covideo consistently see stronger engagement, higher appointment rates, and more vehicles sold. With AI-powered innovations coming soon, Covideo is continuing to help dealers move faster and win earlier in the sales process. Visit https://www.covideo.com/ to learn more. Check out Car Dealership Guy's stuff: CDG Circles ➤ https://cdgcircles.com/ CDG News ➤ https://news.dealershipguy.com/ CDG Jobs ➤ https://jobs.dealershipguy.com/ CDG Recruiting ➤ https://www.cdgrecruiting.com/ My Socials: X ➤ https://www.twitter.com/GuyDealership Instagram ➤ https://www.instagram.com/cardealershipguy/ TikTok ➤ https://www.tiktok.com/@guydealership LinkedIn ➤ https://www.linkedin.com/company/cardealershipguy/ Threads ➤ https://www.threads.net/@cardealershipguy Facebook ➤ https://www.facebook.com/profile.php?id=100077402857683

CarDealershipGuy Podcast
Wyler on Acquisition, Rohrman on Tariffs, Owens on Reviews, Painter on TrueCar | Daily Dealer Live

CarDealershipGuy Podcast

Play Episode Listen Later Jan 28, 2026 86:16


Today's show features: - David Wyler, President and CEO of Jeff Wyler Automotive Family - Ryan Rohrman, Chief Executive Officer of Rohrman Auto Group - Cuyler Owens, CEO of Widewail - Scott Painter, Founder & CEO of TrueCar This episode is brought to you by: Stream Companies – Stream Companies is a full-service, fully integrated, tech-enabled advertising agency that drives measurable results through performance marketing, creative and content development, and proprietary AdTech solutions. Our innovative platforms, including the Retail Ready platform and Integrated Marketing Cloud, empower brands to optimize performance and accelerate growth. To learn more, visit StreamCompanies.com. Widewail – Leading dealerships aren't choosing between profit and customer experience. They're learning to balance both. Widewail CEO Cuyler Owens unveils how Customer Intelligence provides the real-time insights needed to stay aligned with customer expectations as the digital-native market grows. The discussion, backed by Widewail's 15M-review dataset, will also highlight key findings from the 2026 Voice of the Customer Report. Read the full report here: https://carguymedia.com/3Zxbkrt Check out Car Dealership Guy's stuff: CDG Circles ➤ https://cdgcircles.com/ CDG News ➤ https://news.dealershipguy.com/ CDG Jobs ➤ https://jobs.dealershipguy.com/ CDG Recruiting ➤ https://www.cdgrecruiting.com/ My Socials: X ➤ https://www.twitter.com/GuyDealership Instagram ➤ https://www.instagram.com/cardealershipguy/ TikTok ➤ https://www.tiktok.com/@guydealership LinkedIn ➤ https://www.linkedin.com/company/cardealershipguy/ Threads ➤ https://www.threads.net/@cardealershipguy Facebook ➤ https://www.facebook.com/profile.php?id=100077402857683

CarDealershipGuy Podcast
The End of the M&A Lottery – Why Earnings Quality Now Outweighs the Multiple | George Karolis, President of The Presidio Group

CarDealershipGuy Podcast

Play Episode Listen Later Jan 27, 2026 41:57


Today I'm joined by George Karolis, President of The Presidio Group. George breaks down the tension between record-high blue sky multiples and the rising cost of capital, offering a rare look at who is buying, who is selling, and why the "big get bigger" trend is accelerating. Visit @ ⁠https://thepresidiogroup.com/v2ud⁠ to download the data discussed in today's episode. This episode is brought to you by: 1. Amazon Autos - Sell vehicles to online shoppers who can now buy or lease at Amazon Autos. Upload your inventory of new, used, and certified pre-owned vehicles to our online marketplace, where purchase-ready customers can browse, purchase online, then pick up at a local dealership. Learn more @ https://sell.amazon.com/programs/autos 2. fullthrottle.ai - fullthrottle.ai® is a next-generation AdTech powerhouse. The Automotive DSP™ is built specifically for the auto industry, combining advanced programmatic targeting, real-time bidding, and analytics tailored to drive dealership and OEM performance. With fullthrottle.ai®, marketers can reach the right car shoppers at the right moment and optimize toward real business outcomes like test drives, leads, or sales. https://www.fullthrottle.ai/ bridges the gap between auto media buying and results-driven marketing. 3. The Presidio Group - The Presidio Group is one of the longest standing investment banks entirely focused on the auto retail sector in the United States and was founded in 1998 with the simple mission to relentlessly put the interests of its clients first. During their careers, the professionals at Presidio have collectively closed more than 300 transactions for over $20.0 billion. The Presidio Group, based in Denver and Atlanta, publishes Presidio Perspectives: A Quarterly Outlook on Auto Retail and M&A Trends, a leading source of information about the automotive retail landscape. Click here to subscribe to our market insights: https://go.thepresidiogroup.com/cdg-x-the-presidio-group-strategic-insights-for-the-road-ahead Check out Car Dealership Guy's stuff: For dealers: CDG Circles ➤ ⁠⁠⁠https://cdgcircles.com/⁠⁠⁠ Industry job board ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://jobs.dealershipguy.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Dealership recruiting ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgrecruiting.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Fix your dealership's social media ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.trynomad.co⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Request to be a podcast guest ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgguest.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ For industry vendors: Advertise with Car Dealership Guy ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgpartner.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Industry job board ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://jobs.dealershipguy.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Request to be a podcast guest ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgguest.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Topics: 00:12 What does the current M&A market look like? 09:56 How are valuations and buyer behavior playing out? 18:25 How does technology impact dealerships? 22:50 What are vehicle brand-specific challenges currently? 27:21 What is the future outlook of the M&A market? Car Dealership Guy Socials: X ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠x.com/GuyDealership⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠instagram.com/cardealershipguy/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ TikTok ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠tiktok.com/@guydealership⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠linkedin.com/company/cardealershipguy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Threads ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠threads.net/@cardealershipguy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠facebook.com/profile.php?id=100077402857683⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Everything else ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠dealershipguy.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

AdTechGod Pod
Ep. 118 Inside 16 Years of AdTech: Nathan Thomas on Data, CTV, and What's Next

AdTechGod Pod

Play Episode Listen Later Jan 27, 2026 30:41


Nathan Thomas, Principal at Thomas Media Consulting and former Playwire leader, joins the AdTechGod Pod to unpack his 16-year journey across publisher ops, programmatic sales, and data partnerships, plus his take on where the open web, CTV pricing, digital out-of-home, and publisher data control are heading next. Takeaways Nathan Thomas transitioned from a long career at Playwire to consulting. The publishing industry has become increasingly complex and challenging. Digital out-of-home advertising presents unique opportunities for engagement. Monetization pressures are mounting for publishers due to rising content costs. The open web is facing significant challenges with traffic decline. Data management and privacy are critical for publishers moving forward. AI is rapidly changing the landscape of advertising and content creation. Gaming advertising is underutilized and has potential for growth. Curation in advertising can be beneficial if managed properly. Future trends in advertising will focus on innovation and data-driven strategies. Chapters 00:00 Introduction to Nathan Thomas and His Journey 04:05 Transitioning to Consulting: A New Chapter 06:24 The Evolution of the Publishing Industry 09:18 Challenges in Monetization and Supply Chain 12:54 The Rise of Digital Out of Home Advertising 16:56 The Future of Open Web and Data Management 20:31 Navigating the Data Landscape in Advertising 24:14 Looking Ahead: Trends and Predictions for 2026 Learn more about your ad choices. Visit megaphone.fm/adchoices

CarDealershipGuy Podcast
Pres on Insurance, Perrotta on Scout Threat | Daily Dealer Live

CarDealershipGuy Podcast

Play Episode Listen Later Jan 26, 2026 55:47


Today's show features: - Chris Pres, VP, Automotive Distribution of Polly - Laura Perrotta, President of NJ CAR This episode is brought to you by: Stream Companies – Stream Companies is a full-service, fully integrated, tech-enabled advertising agency that drives measurable results through performance marketing, creative and content development, and proprietary AdTech solutions. Our innovative platforms, including the Retail Ready platform and Integrated Marketing Cloud, empower brands to optimize performance and accelerate growth. To learn more, visit StreamCompanies.com. Polly – Polly helps dealers turn insurance into a better customer experience and stronger deal performance. By bringing insurance directly into the car-buying journey, Polly helps dealers close more deals, move them faster, and keep buyers happier. Learn more at www.polly.co/cardealershipguy Check out Car Dealership Guy's stuff: CDG Circles ➤ https://cdgcircles.com/ CDG News ➤ https://news.dealershipguy.com/ CDG Jobs ➤ https://jobs.dealershipguy.com/ CDG Recruiting ➤ https://www.cdgrecruiting.com/ My Socials: X ➤ https://www.twitter.com/GuyDealership Instagram ➤ https://www.instagram.com/cardealershipguy/ TikTok ➤ https://www.tiktok.com/@guydealership LinkedIn ➤ https://www.linkedin.com/company/cardealershipguy/ Threads ➤ https://www.threads.net/@cardealershipguy Facebook ➤ https://www.facebook.com/profile.php?id=100077402857683

Ecommerce Coffee Break with Claus Lauter
Scaling Without Pain: The New Rules Of Ecommerce Acquisition — Tiago Costa | Why Meta Ads Fail Scaling, Why Ad Spend Hits Limits, How AI Finds Ideal Buyers, How Data Drives Better Sales, How Shopify Data Fuels Growth, How One-Click Campaigns Work (#460)

Ecommerce Coffee Break with Claus Lauter

Play Episode Listen Later Jan 26, 2026 28:21 Transcription Available


In this episode, we explore how first-party data and AI are fixing the problem of rising ad costs. Tiago Costa Rocha, CEO of Full Venue and the creator of Clustie.ai, explains why traditional Meta ads are failing many Shopify brands today. He shares how brands can stop guessing and use their own customer data to find high-value buyers. Tiago also breaks down how to scale campaigns faster using "one-click" AI tools to lower costs and increase sales.Topics discussed in this episode:  How rising ad costs affect Shopify growth. What causes the "feedback loop" in ad spend. Why brands must identify their true ICP. How Clusty connects directly to Shopify data. What the one-click campaign builder automates. Why first-party data beats platform algorithms. How AI identifies high-propensity buyer groups. How to scale budgets without killing results. Links & Resources Website: https://www.fullvenue.ai/Shopify App Store: https://apps.shopify.com/clustie-ai-marketing-segmentsLinkedIn: https://www.linkedin.com/company/fullvenueai/Get access to more free resources by visiting the show notes at https://tinyurl.com/yd2uxe9p______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don't miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Kingscrowd Startup Investing Podcast
Why People Buy: Inside Solsten's Cognitive-Behavioral AI

Kingscrowd Startup Investing Podcast

Play Episode Listen Later Jan 22, 2026 43:55


Today, Chris sits down with Joe Schaeppi, co-founder & CEO of Solsten—a deep-tech company mapping human psychology and turning it into actionable AI for creative, targeting, and product personalization. After 8 years of R&D, Solsten's “human context layer” helps enterprises and SMBs understand why people act the way they do—then adapt ads, products, and AI agents to match. Clients like LEGO and Peloton report creative wins and 3× conversion lifts, while a new self-serve product opens the stack to smaller teams.Highlights include...• Building a cognitive-behavioral AI model from clinical-grade psychometrics and authentic behavior data• Why “creative is the new targeting” (Meta's Andromeda) and how psychology-matched creative cuts CPI/raises LTV• Personalization beyond demographics—training AI agents to speak in users' thinking and communication styles• Go-to-market shift: from years of R&D to scale (>$35M raised; investors incl. RedBird & Galaxy)• Use cases across gaming, fintech, health/fitness, hospitality, and more

Masters of Privacy
Masters of Privacy LIVE NYC January 2026 (with Alan Chapell)

Masters of Privacy

Play Episode Listen Later Jan 18, 2026 36:59


In this live recording (January 14th 2026), we have conducted a comparative law exercise (US/EU) regarding ePrivacy compliance through Universal Opt-Out signals.Alan Chapell is the President of Chapell & Associates, a law firm serving media and AdTech. He is outside counsel and CPO to several of the leading advertising and technology companies. He regularly publishes both The Chapell Report and The Monopoly Report.References:* Alan Chapell on LinkedIn* The Chapell Report* The Monopoly Report* IEEE P 7012 (MyTerms)* Alan Chapell: The many struggles of Google's Privacy Sandbox, and how to deploy it in compliance with EU and US privacy laws (Masters of Privacy, May 2024)* Can the GPC standard eliminate consent banners in the EU? (Sebastian Zimmeck, Harshvardhan J. Pandit, Frederik Zuiderveen Borgesius, Cristiana Teixeira Santos, Konrad Kollnig, Robin Berjon)* The slippery slope of consent banners in preventing CIPA and VPPA claims: why effective Opt-Outs will prevail - also in the EU (Sergio Maldonado). This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.mastersofprivacy.com/subscribe

Asking for Good: Fundraisers help you launch your Nonprofit Career
Scientific Principles to Guide Nonprofit Work

Asking for Good: Fundraisers help you launch your Nonprofit Career

Play Episode Listen Later Jan 17, 2026 39:39


In this episode we're joined by Todd Pooser, author of A Systems Approach to Public Administration and Social Equity and founder of The Virtual Commonwealth. Listen in to hear the scientific justification for the foundations of our work to create an equitable and sustainable society. Job seekers may use these frameworks as they evaluate the work and the approach of potential employers. As we aim to solve intractable problems we need more than opinion, we have scientific models, derived from living systems, that can guide us. Todd uses General Systems Theory to answer this big question: What's the elegant solution that solves all of our inextricably entwined problems?To discover the solution we need to recognize our interdependence and interconnectedness. Then we have 2 sets of 3 rules to follow. 3 Rules of Systems-Based EthicsHuman Health and Environmental Health are One and the SameThere is No Such Thing As ThemIt's Bigger than Physical Things. We have non-material needs. 3 Rules of a Systems-Based Social Contract Establish a Physical Steady StateCreate central mandates while preserving the individual's right to chooseReconcile Price and CostWe use a discussion of Congestion Pricing as a policy that reconciles price and cost. Noting that there is a 0% chance of political systems creating the ideal situation, Todd introduces The Virtual Commonwealth which is a model for collective action where individuals form investing and purchasing communities because throwing our financial weight behind our beliefs is as critical as our voting weight is to our democracy.About the Guest:Todd Pooser is the founder and CEO of the Virtual Commonwealth. Todd's book, A Systems Approach to Public Administration and Social Equity, uses cross-disciplinary science to formulate “The Plan” – a series of social policies that if enacted, will enable humanity to live in the best possible world given the conditions of our existence. The Virtual Commonwealth is the commercial application of the concepts advanced in the book, which has been published by Emerald Publishing as part of a series on sustainability and social equity. As COO of an Ad Tech startup, Todd has raised $9M from both public companies and high net worth individuals.

CarDealershipGuy Podcast
Fixed Ops Friday: David Cerqueira, Danny Negalha | Daily Dealer Live

CarDealershipGuy Podcast

Play Episode Listen Later Jan 9, 2026 41:29


Today's show features: - David Cerqueira, Service Director at Benzel-Busch Motor Car - Danny Negalha, Fixed Ops Director at McGovern Automotive Group This episode is brought to you by: Stream Companies – Stream Companies is a full-service, fully integrated, tech-enabled advertising agency that drives measurable results through performance marketing, creative and content development, and proprietary AdTech solutions. Our innovative platforms, including the Retail Ready platform and Integrated Marketing Cloud, empower brands to optimize performance and accelerate growth. To learn more, visit StreamCompanies.com. Dealer Video Excellence Challenge, presented by Covideo – enter the contest by submitting your videos for your chance to win $1,000 and 3 months of Covideo access here: https://2tqce38uozv.typeform.com/to/KEOuOixJ — Check out Car Dealership Guy's stuff: CDG Circles ➤ https://cdgcircles.com/ CDG News ➤ https://news.dealershipguy.com/ CDG Jobs ➤ https://jobs.dealershipguy.com/ CDG Recruiting ➤ https://www.cdgrecruiting.com/ My Socials: X ➤ https://www.twitter.com/GuyDealership Instagram ➤ https://www.instagram.com/cardealershipguy/ TikTok ➤ https://www.tiktok.com/@guydealership LinkedIn ➤ https://www.linkedin.com/company/cardealershipguy/ Threads ➤ https://www.threads.net/@cardealershipguy Facebook ➤ https://www.facebook.com/profile.php?id=100077402857683 Everything else ➤ dealershipguy.com

Programmatic Digest's podcast
190. 2025 Recap, 2026 Roadmap: AI, Privacy, CTV, RMNs, and Supply Quality

Programmatic Digest's podcast

Play Episode Listen Later Jan 8, 2026 49:41


Find YouTube link to watch here:  https://youtu.be/uh99t38qgxw   Shownotes Welcome to the first Programmatic Digest episode of 2026 with Ellen Parker and Manuela Cortez. This is a quick check-in, plus a trader-friendly breakdown of the biggest 2025 shifts and what to watch in 2026. We cover five trends from 2025 (AI everywhere, privacy and cookieless reality, CTV growth, RMNs going more programmatic, and supply quality/transparency). Then we close with three 2026 predictions: curation becoming "default infrastructure," AI as a co-pilot (not autopilot), and multi-identity strategies becoming standard. This episode also includes the 2026 community focus: subscribe to YouTube + the newsletter, confirm your subscription, and reach out if you want to contribute (writing, audio, or guest spots).   Here's What You'll Learn What "AI everywhere" means for traders: less manual tuning, more strategy and interpretation Why privacy-first is still a day-to-day skill, even if cookies hang around longer than expected Why CTV is no longer "experimental" and how measurement expectations are changing Why more RMNs going programmatic changes how you think about signals and audiences What "supply quality + transparency" should actually include (fees, paths, reporting depth) 2026 prediction: curation becomes the baseline (SSP curation vs curation houses vs curation desks) 2026 prediction: AI moves from rules-based automation to agent-style workflows (co-pilot mindset) Why you still need foundations first (know how to do it manually before you let AI help) Subscribe to the Programmatic Digest Podcast on your favorite platform (including Spotify) https://www.heleneparker.com/programmatic-digest-podcast/  Subscribe to the Programmatic Digest YouTube channel: https://www.youtube.com/@programmaticdigest  Join the newsletter and confirm your subscription: https://www.heleneparker.com/newsletter/ Access the Programmatic Training here: https://www.heleneparker.com/library/ No String Attached - MediaMath DSP (including Agent AI Connector): helene.parker@infillion.com Timestamps • 00:00 – Intro: Welcome to the first Programmatic Digest of 2026. • 01:15 – Channel Updates: YouTube growth and the importance of the weekly newsletter. • 03:30 – Hands-on Support: Tips, hacks, and activation-focused support in the newsletter. • 05:45 – Calling for Contributors: Opportunities to host, write, and build industry authority. • 08:20 – The Programmatic Training Library: Combining six years of workshops and courses. • 11:00 – Micro-Workshops: Real-world DSP setup support and "programmatic ninja" coaching. • 13:15 – 2025 Trend #1: AI Everywhere—Automated bidding, optimization, and predictive modeling. • 16:00 – AI for Productivity: Using tools like ChatGPT to simplify industry jargon and workflows. • 19:45 – 2025 Trend #2: Privacy-First & Cookieless—The multiple identity approach. • 22:10 – 2025 Trend #3: CTV and Audio—Moving from experimental to action-driven channels. • 25:30 – 2025 Trend #4: Retail Media Networks (RMN)—New players like Loves Media and Go Puff. • 28:45 – The Value of Diversification: How audience insights drive revenue for traders. • 31:15 – 2025 Trend #5: Supply Quality & Transparency—Demanding log-level data and fee clarity. • 34:00 – 2026 Prediction #1: Curation as Default—SSP curation, Curation Houses, and Desks. • 38:15 – 2026 Prediction #2: AI as Co-Pilot—Moving from "automated" to "agentic" intelligence. • 41:30 – Media Math Agent Connector: Managing campaigns via AI prompts without UI clicks. • 45:00 – The "Rice Cooker" Analogy: Why you must understand manual foundations before using AI. • 48:15 – Advanced Reporting: Tying campaign data to real-world consumer behavior and brand impact. • 51:45 – 2026 Prediction #3: Dual Identity Strategies—Using the Media Math X Graph. • 54:30 – Under the Hood: Investigating "proprietary" tech and demanding the "Carfax" for AdTech. • 57:00 – Final Takeaways: "Grace over Guilt" and putting your 2026 plans into action. • 1:00:15 – Closing Encouragement: Mental and spiritual health for the year ahead   Meet The Team: Hélène Parker - Chief Programmatic Coach https://www.heleneparker.com/  https://www.linkedin.com/in/helene-parker   Manuela Cortes - Co-Host  Programmatic Digest In Espanol:  https://www.linkedin.com/in/manuela-cortes-   Learn Programmatic As a TEAM: https://www.heleneparker.com/workshop/ As a Programmatic Ninja: https://www.heleneparker.com/course/ Programmatic Coaching Newsletter:https://www.heleneparker.com/newsletter/   Programmatic Digest https://www.linkedin.com/company/programmatic-digest-podcast https://www.youtube.com/channel/UCBGMMRsZkw0IIUbQIJmMBxw Looking for programmatic training/coaching?  Sign up to our Accelerator Program: A 6-week structured program with live coaching, hands-on within DSP(s) exercises, and real-time feedback—perfect for those who thrive on accountability and community, and looking to grow their technical skillset https://reachandfrequencycourse.thinkific.com/courses/program   Self-Paced Course: Full access to course content anytime, allowing independent learners to study at their own speed with complete flexibility. https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course   Sign up to this FREE workshop: https://programmaticdigest14822.ac-page.com/sell-side-workshop    YouTube Keywords programmatic advertising, The Trade Desk, TTD update, OpenPath, SSP, reseller definition, IAB, transaction ID, TxnID, header bidding, prebid, SPO, DPO, supply path optimization, demand path optimization, PMP, curation, publisher ad stack, viewability, ad density, ad quality, InfoLinks, Magnite, AppNexus, Gamera, Programmatic Digest Podcast, Hélène Parker

CarDealershipGuy Podcast
Burnett on Ford 2.0 Launch, Lasky on Honing F&I Process | Daily Dealer Live

CarDealershipGuy Podcast

Play Episode Listen Later Jan 7, 2026 58:54


Today's show features: - JB Burnett, Executive General Manager of Preston Automotive Group - Justin Lasky, Business Manager at Lexus of North Hills This episode is brought to you by: Stream Companies – Stream Companies is a full-service, fully integrated, tech-enabled advertising agency that drives measurable results through performance marketing, creative and content development, and proprietary AdTech solutions. Our innovative platforms, including the Retail Ready platform and Integrated Marketing Cloud, empower brands to optimize performance and accelerate growth. To learn more, visit StreamCompanies.com. Dealer Video Excellence Challenge, presented by Covideo – enter the contest by submitting your videos for your chance to win $1,000 and 3 months of Covideo access here: https://2tqce38uozv.typeform.com/to/KEOuOixJ — Check out Car Dealership Guy's stuff: CDG Circles ➤ https://cdgcircles.com/ CDG News ➤ https://news.dealershipguy.com/ CDG Jobs ➤ https://jobs.dealershipguy.com/ CDG Recruiting ➤ https://www.cdgrecruiting.com/ My Socials: X ➤ https://www.twitter.com/GuyDealership Instagram ➤ https://www.instagram.com/cardealershipguy/ TikTok ➤ https://www.tiktok.com/@guydealership LinkedIn ➤ https://www.linkedin.com/company/cardealershipguy/ Threads ➤ https://www.threads.net/@cardealershipguy Facebook ➤ https://www.facebook.com/profile.php?id=100077402857683 Everything else ➤ dealershipguy.com

Open Market
4 Steps to Crush 2026 as an Adtech CEO

Open Market

Play Episode Listen Later Jan 7, 2026 26:13


Eric Franchi and Joe Zappa discuss four ideas for how adtech CEOs can crush it in 2026: overcommunicate direction until you're sick of yourself; tell a story about the industry, not just your company; design the company for AI; and center outcomes in your storytelling. Plus, Joe talks about getting punched in the face, physically and metaphorically.

AdTechGod Pod
Ep. 115 Al Kallel, Founder and CEO of Nativeads.AI, on the Future of Native Advertising in the AI Era

AdTechGod Pod

Play Episode Listen Later Jan 6, 2026 21:42


In this episode of the AdTechGod Pod, Al Kallel, founder and CEO of Nativeads.AI, shares insights from his extensive experience in the advertising technology space. The conversation explores the evolution of consumer experiences in advertising, the transformative role of AI, and the importance of personalization and data collaboration. Al discusses the challenges of maintaining quality in AI-generated content and navigating privacy changes in the advertising landscape. He also highlights future trends in advertising and the potential of agentic commerce. Takeaways Al Kallel has over 20 years of experience in advertising technology. The consumer experience in advertising has shifted significantly with the rise of mobile and streaming. AI presents opportunities for creating native advertising experiences without compromising brand integrity. Quality control is crucial when using AI for content generation. Personalization in advertising requires deep collaboration between brands and publishers. The advertising landscape is evolving with increasing privacy concerns and the decline of cookies. Future advertising strategies must embrace agentic experiences to engage consumers effectively. AI can help scale personalized advertising solutions for better engagement. The shift to agentic commerce will vary across different product categories. 2026 and 2027 will see rapid advancements in advertising technology and consumer behavior. Chapter 00:00 Introduction to Ad Tech and Al Kallel's Background 02:32 Evolution of Consumer Experiences in Advertising 05:13 The Role of AI in Advertising 07:45 Quality Control in AI-Generated Content 10:10 Personalization and Data Collaboration in Advertising 12:53 Navigating Privacy Changes in Advertising 15:31 Future Trends in Advertising and Consumer Behavior 17:42 Agentic Commerce and Its Viability Learn more about your ad choices. Visit megaphone.fm/adchoices

CarDealershipGuy Podcast
Pharr on Recruiting, Ferri on Inbound Challenges, Westrum on Team Dev | Daily Dealer Live

CarDealershipGuy Podcast

Play Episode Listen Later Jan 5, 2026 72:24


Today's show features: - Scott Pharr, COO/Partner of P4 Automotive - Stephane Ferri, CEO of Car Wars - Micah Westrum, General Manager of Ramsey Mazda This episode is brought to you by: Stream Companies – Stream Companies is a full-service, fully integrated, tech-enabled advertising agency that drives measurable results through performance marketing, creative and content development, and proprietary AdTech solutions. Our innovative platforms, including the Retail Ready platform and Integrated Marketing Cloud, empower brands to optimize performance and accelerate growth. To learn more, visit StreamCompanies.com. Dealer Video Excellence Challenge, presented by Covideo – enter the contest by submitting your videos for your chance to win $1,000 and 3 months of Covideo access here: https://2tqce38uozv.typeform.com/to/KEOuOixJ — Check out Car Dealership Guy's stuff: CDG Circles ➤ https://cdgcircles.com/ CDG News ➤ https://news.dealershipguy.com/ CDG Jobs ➤ https://jobs.dealershipguy.com/ CDG Recruiting ➤ https://www.cdgrecruiting.com/ My Socials: X ➤ https://www.twitter.com/GuyDealership Instagram ➤ https://www.instagram.com/cardealershipguy/ TikTok ➤ https://www.tiktok.com/@guydealership LinkedIn ➤ https://www.linkedin.com/company/cardealershipguy/ Threads ➤ https://www.threads.net/@cardealershipguy Facebook ➤ https://www.facebook.com/profile.php?id=100077402857683 Everything else ➤ dealershipguy.com

AdTechGod Pod
Ep. 114 Anthony Katsur CEO IAB Tech Lab on Agentic AI Hype Privacy and the Future of Ad Tech

AdTechGod Pod

Play Episode Listen Later Dec 30, 2025 26:55


AdTechGod and Anthony Katsur discuss the evolving landscape of the advertising industry, particularly focusing on the concept of Agentic AI. They explore the current hype surrounding Agentic AI, its potential impact on digital media buying and selling, and the challenges related to privacy and measurement. The discussion also touches on the future of ad operations, the implications of AI browsers, and the strategic planning necessary for navigating these changes. Katsur emphasizes the need for foundational work in the industry while acknowledging the innovative potential of Agentic AI. Takeaways The advertising industry is experiencing unprecedented changes, particularly with the rise of Agentic AI. Agentic AI has the potential to introduce efficiencies in digital media trading, but it's still in early stages. There's significant hype around Agentic AI, but tangible results are yet to be seen. Privacy challenges remain a critical concern as AI technologies evolve. The future of ad operations will likely see a slowdown in hiring due to the automation capabilities of AI. AI browsers may change how content is presented and consumed online. Strategic planning is essential for navigating the evolving landscape of advertising technology. The industry must focus on foundational issues like supply chain transparency and measurement challenges. Agentic AI may not replace existing protocols, but can enhance them. The future of AI in advertising will involve a mix of successes and failures as the technology matures. Chapters 00:00 Introduction to the Agentic Era 02:14 Understanding Agentic AI in Digital Media 05:57 The Hype Cycle of Agentic AI 08:51 Challenges in Privacy and Measurement 10:47 The Future of Ad Operations 12:02 The Concept of Agentic Interfaces 14:39 Impact on Hiring and Talent Dynamics 19:04 AI Browsers and Their Implications 22:04 Strategic Planning and Industry Trends 24:51 The Future of Agentic AI and Potential Failures Learn more about your ad choices. Visit megaphone.fm/adchoices

Marketecture: Get Smart. Fast.
Playwire with Jayson Dubin: Human Intelligence vs Machine Learning in AdTech at Marketecture Live

Marketecture: Get Smart. Fast.

Play Episode Listen Later Dec 29, 2025 21:19


On Marketecture Live, Jayson Dubin, CEO and Founder of Playwire, explains how publishers can grow revenue and improve performance by combining machine learning with human intelligence. He shares concrete results from AI-driven traffic shaping and price floor optimization, walks through Playwire's Quality, Performance, Transparency (QPT) initiative, and discusses major ecosystem issues like supply chain opacity, malicious ads, and the shifting realities of AI-driven discovery. He also introduces RAMP, Playwire's Revenue Amplification Management Platform, built to give enterprise publishers control, visibility, and optional AI automation. Takeaways AI is best for repetitive, rapid decisions; humans are best for contextual strategy and judgment in a gray, complex ad ecosystem. AI traffic shaping drove a 21% lift in Revenue Per Session versus 9% without it. AI price flooring delivered about a 20% uplift in RPM through multidimensional, per-request adjustments. Cutting bid requests can increase performance and revenue while also improving page speed and traffic. QPT shifted Playwire from quantity to quality, strengthening trust with buyers and partners. Transparency remains uneven: publishers still struggle to identify buyers and stop malicious ads across the bidstream. RAMP unifies traffic shaping, bid shaping, and flooring into a platform designed for enterprise publisher control and visibility. Chapters 00:00 Intro Jayson Dubin and the core theme 00:55 What Playwire does and why automation matters at scale 01:23 The false choice: automation vs human involvement 01:38 Decision framework where AI wins vs where humans win 02:31 Traffic shaping explained feed DSPs and SSPs what they eat 03:15 Traffic shaping results 21% RPS lift and fewer bid requests 04:01 AI price flooring moving beyond GAM rule limits 05:23 Origin story industry feedback and the shift to quality 05:57 QPT Quality Performance Transparency 06:57 Two-year impact: fewer requests, higher CPM, higher revenue 09:37 Marketecture Live Q&A: What AI means for publishers now 18:56 Scale and leverage who gets to command better terms Learn more about your ad choices. Visit megaphone.fm/adchoices

AdTechGod Pod
Ep. 113 Mediaocean, LG Ads, and Jackwell Partners on AI Hype and AdTech Trends for 2026

AdTechGod Pod

Play Episode Listen Later Dec 23, 2025 38:24


In this episode of the AdTechGod Pod, guests Aaron Goldman (Mediaocean), Tony Marlow (LG Ads), and Jackelyn Keller (Jackwell Partners) reflect on the past year in advertising, the impact of AI, and the trends shaping the future. The conversation covers everything from weird meetings in 2025 to the overhyped nature of AI and retail media. The guests share insights on the importance of understanding data, the challenges of attribution, and the need for creativity in marketing. The episode concludes with a rapid-fire round of questions, revealing personal opinions and humorous takes on the industry. Takeaways AI has significantly influenced all industries, not just advertising. Naming and branding can lead to intense discussions in meetings. AI-powered solutions are often overhyped in the industry. Retail media networks may struggle to survive without scale. Attribution methods in advertising are complex and often debated. Predictions in the industry can be unnecessary and overdone. Creative optimization is essential for effective marketing campaigns. Understanding data is crucial for marketers to make informed decisions. The future of advertising may involve more interactive and engaging ad formats. The importance of chilling out about industry drama and focusing on collaboration. Chapters 00:00 Welcome and ugly sweaters 03:40 50 Cent and NewFront prep 06:20 AI hype vs reality 08:45 Curation and other buzzwords 12:10 AdCP and why it is hard 14:30 Creative optimization A/B to A-Z 17:45 Ads inside AI chat experiences 18:45 Regifting trends, retail media, and clean rooms 22:10 Agentic commerce debate 25:40 What the industry should chill about 29:30 Rapid-fire questions 36:00 Wrap-up and holiday sign-off Learn more about your ad choices. Visit megaphone.fm/adchoices

Digital Irish Podcast
Investing in Irish AdTech with Mike Kelly

Digital Irish Podcast

Play Episode Listen Later Dec 18, 2025 44:59


In this episode, we sit down with Michael Kelly, a true digital pioneer and veteran of the media and AdTech landscape. For more than two decades, he has been at the front edge of every major wave in media, marketing, and technology, building, scaling, and transforming high-growth companies across the U.S., UK, and Ireland, including giants like AOL, Time Warner, and The Weather Company.As co-founder of KellyNewman Advisors, Michael helps founders and investors accelerate growth, sharpen go-to-market strategy, and execute M&A. He shares his journey, the biggest evolutionary changes he's witnessed in AdTech, and his current focus: how AI is reshaping marketing, measurement, and value creation.Now, Michael is turning his strategic attention to the vibrant Irish ecosystem. We dive deep into:Why Ireland could be the next hot spot for AdTech innovation.The specific market gaps he sees Irish startups are uniquely positioned to fill.The traits, technologies, and metrics that make a founder or company stand out to him as an advisor and potential investor.Practical advice for Irish founders looking to scale internationally.If you're building or scaling an AdTech venture in Ireland, this episode is packed with Mike's strategic insights, inspiration, and a clear call to action on how to get on his radar.Michael Kelly is a true digital pioneer and a highly seasoned executive and advisor. He has served as CEO, board chair, and strategic advisor across adtech, martech, and digital media.As co-founder of KellyNewman Advisors, Michael leverages his experience to help high-growth companies accelerate, sharpen go-to-market strategy, and execute M&A with clarity and momentum. He is currently deeply focused on how AI is reshaping marketing, measurement, and value creation across the industry.Michael is a two-time honoree on Irish America Magazine's Business 100, serves on the board of the American Advertising Federation, and is a member of the Board of Counselors of The Carter Center.Want to get in contact? Email us at podcast@digitalirish.com

AdTechGod Pod
Ep. 112 Programmatic Partnerships with Purpose: Andrew Cassin on Growth & Empathy Ad Tech Future

AdTechGod Pod

Play Episode Listen Later Dec 16, 2025 27:16


Andrew Cassin, Senior Director of Programmatic Partnerships at Cadent, joins AdTechGod to discuss what strong programmatic partnerships look like today, how the industry has moved beyond a “set it and forget it” mindset, the importance of building clean supply paths, and how to stay human as the industry continues to evolve. Takeaways Partnerships now require active, outcome-driven deal design. “Set it and forget it” is gone, optimization and communication matter. Buyers expect cleaner supply paths and real transparency. Cadent's ViewPlanner supports planning across linear, CTV, OLV, and YouTube. Brands and agencies lean on partners to navigate privacy, brand safety, and AI shifts. Career growth came from staying curious and learning by doing across roles. Hard moments reshaped Andrew's leadership style toward empathy and authenticity. Chapters 00:05 Andrew's background and getting into programmatic early 01:13 Career path from Forbes to Rubicon, JWP Connatix, Equativ, and Cadent 05:37 What's stayed constant through industry change 07:16 How brands and agencies rely on partners amid privacy, brand safety, and AI shifts 08:08 Cadent's ViewPlanner acquisition and why YouTube matters 09:24 Why partnerships moved past “set it and forget it” deals 10:46 Clean supply, transparency, and standards expectations 12:33 How cancer changed Andrew's perspective on relationships and work 18:08 Advice for newcomers: resources, mentors, and using LinkedIn well 21:07 What Andrew is excited about heading into 2026 24:12 Closing and holiday sendoff Learn more about your ad choices. Visit megaphone.fm/adchoices

CarDealershipGuy Podcast
Toothman on Fleet Focus, Waishampayan on New Ad Tech, Lundy on Sales/BDC Split | Daily Dealer Live

CarDealershipGuy Podcast

Play Episode Listen Later Dec 10, 2025 73:51


Today's show features: JR Toothman, Owner of Toothman Ford

 Amol Waishampayan, Co-Founder of Fullthrottle.ai Glenn Lundy, President of 800% Elite Auto This episode is brought to you by: Cars.com – the #1 most recognized automotive marketplace and the place shoppers turn for trusted expertise and a better way to compare vehicles. Unlike marketplaces that reduce everything to price, Cars.com automatically merchandises your inventory's most compelling features and accolades to highlight true value and help shoppers make confident buying decisions. Cars.com is the flagship offering from Cars Commerce, an audience-driven technology company simplifying everything about buying and selling cars. Learn more at https://www.carscommerce.inc/marketplace. Fullthrottle.ai – fullthrottle.ai® helps dealers, OEMs, and automotive agencies deliver laser-sharp, household-level omnichannel targeting with the first generative-AI powered automotive DSP — enabling identity-based reach and real-time bidding efficiency. We're also a proud partner of the Automotive Media Marketplace, bringing smarter, tierless activation to the industry. Meet our team at NADA 2026 at the Auto Media Marketplace Booth #1915W or at the V20 Booth #2001W. To learn more or book your demo, visit https://www.fullthrottle.ai/the-automotive-dsp/ CDG Circles – A modern peer group for auto dealers. Private dealer chats. Real insights — confidential, compliant, no travel required. Visit https://cdgcircles.com/ to learn more. Car Dealership Guy is back with our second annual NADA Party—happening in Las Vegas on Thursday, February 5th. It's the hottest ticket at NADA 2026. Spots are limited and unfortunately we can't invite everyone —so RSVP today at https://carguymedia.com/cdglive and we hope to see you in Vegas! -- Check out Car Dealership Guy's stuff: CDG News ➤ ⁠⁠⁠⁠⁠⁠https://news.dealershipguy.com/⁠⁠⁠⁠⁠⁠ CDG Jobs ➤ ⁠⁠⁠⁠⁠⁠https://jobs.dealershipguy.com/⁠⁠⁠⁠⁠⁠ CDG Recruiting ➤ ⁠⁠⁠⁠⁠⁠https://www.cdgrecruiting.com/⁠⁠⁠⁠⁠⁠ My Socials: X ➤ ⁠⁠⁠⁠⁠⁠https://www.twitter.com/GuyDealership⁠⁠⁠⁠⁠⁠ Instagram ➤⁠⁠⁠⁠⁠⁠ https://www.instagram.com/cardealershipguy/⁠⁠⁠⁠⁠⁠ TikTok ➤ ⁠⁠⁠⁠⁠⁠https://www.tiktok.com/@guydealership⁠⁠⁠⁠⁠⁠ LinkedIn ➤ ⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/cardealershipguy/⁠⁠⁠⁠⁠⁠ Threads ➤ ⁠⁠⁠⁠⁠⁠https://www.threads.net/@cardealershipguy⁠⁠⁠⁠⁠⁠ Facebook ➤ ⁠⁠⁠⁠⁠⁠https://www.facebook.com/profile.php?id=100077402857683⁠⁠⁠⁠⁠⁠ Everything else ➤ ⁠⁠⁠⁠⁠⁠dealershipguy.com

Standard Deviation: A podcast from Juliana Jackson
Protect your critical thinking - Live at Analytics Summit

Standard Deviation: A podcast from Juliana Jackson

Play Episode Listen Later Dec 10, 2025 43:50


This Podcast is sponsored by Team Simmer.Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles.Sign up to the Simmer Newsletter for the latest news in Technical Marketing.Latest content from Simo AhavaRun Server-side Google Tag Manager On Localhost Article Latest content from Juliana JacksonThe sin, the oil, the crack and the crisis ArticleSign up for a the very first Google x Jellyfish Cloud Talks event, 15th of January, Copenhagen - The very first event focused on the use of Google Cloud Technology & AI for Marketing.Huge thanks to TRKKN & Analytics Summit for having us over to do this in front of a fantastic audience, we had an amazing time.TRKKNAnalytics Summit This podcast is brought to you by Juliana Jackson and Simo Ahava.

CarDealershipGuy Podcast
"Half of their DMS is inactive!" – A Wakeup-Call for Service Drives and How to Bring Customers Back | Mark Altieri, EVP of Business Development at Zonic Design

CarDealershipGuy Podcast

Play Episode Listen Later Dec 9, 2025 31:57


Today I'm joined by Mark Altieri, EVP of Business Development at Zonic Design. We break down why fixed ops is still the most under-leveraged profit center in dealerships—and how communication gaps are quietly eroding customer loyalty. Mark explains how AI is reshaping customer engagement, why half of a dealership's DMS often sits untouched, and what operators can do to immediately improve retention. Clear takeaways, practical frameworks, and fast-changing tech insights make this a must-listen for every dealer. Have questions about how Zonic Design can help your service operations, reach out to Mark directly at mark@zonicdesign.com or find him on linkedin at https://www.linkedin.com/in/maltieri/ This episode is brought to you by: 1. Repair360 - If you're in the used car business, you know wasted time is wasted money. Check out Repair360—the first and only reconditioning software that connects every function in the dealership to tighten recon and help you sell more cars — No more hounding vendors. Goodbye endless texts and hallway chases. Repair 360 connects all the dots. See where every car is and what its recon is costing minute-to-minute in real time. Go to www.repair360.com 2. fullthrottle.ai® - fullthrottle.ai® is a next-generation AdTech powerhouse. The Automotive DSP™ is built specifically for the auto industry, combining advanced programmatic targeting, real-time bidding, and analytics tailored to drive dealership and OEM performance. With fullthrottle.ai®, marketers can reach the right car shoppers at the right moment and optimize toward real business outcomes like test drives, leads, or sales. fullthrottle.ai® bridges the gap between auto media buying and results-driven marketing. Check out http://fullthrottle.ai 3. Zonic Design - 28 years providing direct to dealer fixed operations solutions. Data • Print • Digital • Voice • AI, Removing the noise in pursuit of frictionless customer engagement. Learn more about BDC-Angel at https://zonicdesign.com Check out Car Dealership Guy's stuff: For dealers: CDG Circles ➤ ⁠https://cdgcircles.com/⁠ Industry job board ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://jobs.dealershipguy.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Dealership recruiting ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgrecruiting.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Fix your dealership's social media ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.trynomad.co⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Request to be a podcast guest ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgguest.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ For industry vendors: Advertise with Car Dealership Guy ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgpartner.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Industry job board ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://jobs.dealershipguy.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Request to be a podcast guest ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgguest.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Topics: 00:06 Why are fixed ops so important? 00:28 What's the first impression in service? 02:38 Biggest challenge and opportunity in fixed ops? 06:10 How to improve dealership communication? 08:24 How can AI help service departments? 21:50 Tailoring communication strategies for different customers? 28:37 Final piece of advice for fixed ops? Car Dealership Guy Socials: X ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠x.com/GuyDealership⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠instagram.com/cardealershipguy/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ TikTok ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠tiktok.com/@guydealership⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠linkedin.com/company/cardealershipguy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Threads ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠threads.net/@cardealershipguy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠facebook.com/profile.php?id=100077402857683⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Everything else ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠dealershipguy.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Geeks y Gadgets con LuisGyG
La batalla Netflix–Paramount por Warner está reescribiendo Hollywood

Geeks y Gadgets con LuisGyG

Play Episode Listen Later Dec 9, 2025 7:38 Transcription Available


La batalla entre Netflix y Paramount por quedarse con Warner redefine el futuro del entretenimiento, desde la creación de contenido hasta el control publicitario y la cadena de producción. No solo es dinero: es quién moldeará qué vemos, cómo lo vemos y cómo se financia la industria global del streaming.Conviértete en un seguidor de este podcast: https://www.spreaker.com/podcast/ia-aplicada-con-luisgyg--909634/support.Este episodio incluye contenido generado por IA.

CX Goalkeeper - Customer Experience, Business Transformation & Leadership
#270: Why Human Voices Are the Secret to Digital Transformation with Alex Wunschel

CX Goalkeeper - Customer Experience, Business Transformation & Leadership

Play Episode Listen Later Dec 8, 2025 28:03


Learn why human voices drive digital transformation. Alex Wunschel explains how voice builds trust, shapes culture, and makes leaders relatable. Get concrete tips to speak authentically, train voice skills, and embed audio into internal communication. Hear real examples and pitfalls to avoid in corporate podcasting. About Alexander Wunschel Alexander Wunschel is a founder, podcast pioneer, and producer with over 17 years of experience in the audio industry. He is the owner and executive of Klangstelle, a podcast company that offers the finest audio pieces from strategy and conception to production and marketing. He has produced and managed over 1.000 episodes in over 35 podcasts with about 8 million downloads and streams for clients such as Telekom, Fujitsu, Playboy, Starbucks, Datev, GAD, Microsoft, and many more. He is also a strategy consultant for digital media, a keynote speaker. He is passionate about the impact of sound, immersive and augmented audio, voice user interface, privacy, security, OSINT, MarTech, AdTech, meditation, and cooking. Resources  Klangstelle: https://www.linkedin.com/in/alexanderwunschel/ Please, hit the follow button and leave your feedback: Apple Podcast: https://www.cxgoalkeeper.com/apple Spotify: https://www.cxgoalkeeper.com/spotify Follow Gregorio Uglioni on Linkedin: https://www.linkedin.com/in/gregorio-uglioni/ Gregorio Uglioni is a seasoned transformation leader with over 15 years of experience shaping business and digital change, consistently delivering service excellence and measurable impact. As an Associate Partner at Forward, he is recognized for his strategic vision, operational expertise, and ability to drive sustainable growth. A respected keynote speaker and host of the well-known global podcast Business Transformation Pitch with the CX Goalkeeper, Gregorio energizes and inspires organizations worldwide with his customer-centric approach to innovation.

CarDealershipGuy Podcast
“Retail Is Detail!” — Why Todd Blue Returned to Luxury Retail and the Model He's Building Now | Todd Blue, Dealer Principal of Mercedes-Benz of Northern Arizona and CEO of LAPIS

CarDealershipGuy Podcast

Play Episode Listen Later Dec 4, 2025 53:32


Today I'm joined by Todd Blue, Dealer Principal of Mercedes-Benz of Northern Arizona and CEO of LAPIS. We break down how luxury dealerships can truly differentiate in a crowded market and why direct customer engagement still drives outsized loyalty. Todd opens up about leverage, market cycles, and why he exited his business at its peak. We also explore what it really takes to elevate underperforming stores and thrive even when the economy turns. This episode is brought to you by: 1. fullthrottle.ai® - fullthrottle.ai® is a next-generation AdTech powerhouse. The Automotive DSP™ is built specifically for the auto industry, combining advanced programmatic targeting, real-time bidding, and analytics tailored to drive dealership and OEM performance. With fullthrottle.ai®, marketers can reach the right car shoppers at the right moment and optimize toward real business outcomes like test drives, leads, or sales. fullthrottle.ai® bridges the gap between auto media buying and results-driven marketing. Check out http://fullthrottle.ai 2. Uber for Business - With Central, you can request a ride on behalf of your customers even if they don't have the Uber app. If you're ready to reduce the costs associated with maintaining shuttles and limit the liability of loaner vehicles, it's time to partner with Uber. Visit @ http://t.uber.com/CDGauto today 3. CDG Circles - A modern peer group for auto dealers. Private dealer chats. Real insights — confidential, compliant, no travel required. Visit @ https://cdgcircles.com to learn more. Check out Car Dealership Guy's stuff: For dealers: CDG Circles ➤ ⁠https://cdgcircles.com/⁠ Industry job board ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://jobs.dealershipguy.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Dealership recruiting ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgrecruiting.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Fix your dealership's social media ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.trynomad.co⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Request to be a podcast guest ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgguest.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ For industry vendors: Advertise with Car Dealership Guy ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgpartner.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Industry job board ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://jobs.dealershipguy.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Request to be a podcast guest ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgguest.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Topics: 00:15 How did Todd Blue's early life shape him? 00:41 Vanity plates: funniest or most memorable? 02:57 Why re-enter the car business? 13:54 Key to building a luxury empire? 20:22 How to handle ultra-wealthy clients? 25:03 Delivering a premium experience: how? 28:52 Secret to building a successful team? 32:29 Why sell a successful business? 46:35 Navigating economic uncertainty: best strategy? Car Dealership Guy Socials: X ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠x.com/GuyDealership⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠instagram.com/cardealershipguy/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ TikTok ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠tiktok.com/@guydealership⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠linkedin.com/company/cardealershipguy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Threads ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠threads.net/@cardealershipguy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠facebook.com/profile.php?id=100077402857683⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Everything else ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠dealershipguy.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

AGORACOM Small Cap CEO Interviews
This Small Cap Adtech Company Reported Record Q3 Revenue of CAD $5.13M with 60% YoY Growth

AGORACOM Small Cap CEO Interviews

Play Episode Listen Later Dec 3, 2025 27:13


Key performance drivers discussed:Total revenue: CAD $5.13M, up 60% vs. Q3 2024Gross profit: CAD $2.6M, up 48% vs. Q3 2024Deeper direct relationships with global brands and agenciesGrowing demand for custom creative advertising inside mobile gamesKIDOZ has emerged as a standout performer in the small cap adtech landscape. The company operates a global in-app advertising network that reaches hundreds of millions of users each month across mobile games, a channel increasingly favored by many of the world's best-known brands seeking privacy-safe, high-engagement environments. Revenue has expanded steadily over the past several years, rising from $1.9 million in 2017 to $19.2 million in 2024. Its latest quarter reinforces that momentum, with Q3 revenue up 60 percent year over year to a record CAD $5.13 million, supported by meaningful improvements in gross profit and Adjusted EBITDA.The discussion highlights a company not only growing, but doing so with operational discipline. CEO Jason Williams explains how multiple client verticals — from toys and entertainment to fast-food and broader consumer brands — drove performance as advertisers expanded budgets and sought more creative, measurable placements inside games.HOW KIDOZ CAPTURED ITS STRONGEST QUARTER YETKIDOZ's ad-delivery system now powers tens of thousands of mobile apps and is certified by Apple and Google, giving it an advantage as global privacy standards tighten. The platform continues to attract larger, more frequent campaigns from major brands that require certainty around placement quality and performance.A major contributor this quarter was the company's shift toward more direct relationships with agencies and major advertisers. These partnerships are enabling KIDOZ to secure bigger spend commitments and deliver custom creative units that command premium value.“The system today can handle multiples of our annual revenue — now the focus is bringing in the clients to match that capacity,” CEO Jason Williams notes, underscoring the company's readiness for commercial scale.TAILWINDS TRANSFORMING THE MARKETSeveral structural trends are reshaping digital advertising in KIDOZ's favor. AI is disrupting the open web, pushing advertisers to reallocate budgets into in-app environments where content is protected, attention is active, and performance is more predictable. At the same time, new regulatory proposals restricting social-media use for teens could shift even more screen time toward mobile gaming — a segment where KIDOZ already holds deep penetration.POSITIONED FOR A STRONG FINISH AND A STRONGER 2026KIDOZ invested ahead of Q4 to ensure system capacity for the industry's busiest advertising season. With infrastructure now in place, the company is focused on scaling its client base across additional verticals and capturing recurring brand budgets throughout the year, not just during peak cycles.As advertisers seek brand-safe environments with measurable engagement, KIDOZ is becoming increasingly relevant. Its technology, relationships, and market tailwinds align at a moment when global advertisers are actively searching for new high-performance channels.With record results, expanding partnerships, and a market shifting toward its core strengths, KIDOZ enters the next phase of its growth story with momentum and clear visibility into long-term opportunity.

AdTechGod Pod
Ep. 110 From Spin off to Smart Auctions: Tal Shaked on Building Rise and the Future of Agentic Ad Tech

AdTechGod Pod

Play Episode Listen Later Dec 2, 2025 37:39


Tal Shaked, Chief Business Officer and co-founder of Rise, joins AdTechGod to trace his unconventional path into ad tech, from early toolbar monetization to driving alternative revenue at Babylon and later helping grow IronSource through strategic acquisitions. He explains how Rise emerged as a necessary spin out ahead of IronSource's IPO, why the team first focused on web video and display, and how their Smart Auction Management platform uses machine learning to optimize pricing and supply paths at massive scale. Tal also shares what AI driven search shifts mean for publishers, why traffic shaping is becoming a core differentiator, and where agentic advertising could take creative, buying, and ops workflows in 2026. Takeaways Rise spun out of IronSource, and starting on the web turned into an advantage. SAM and traffic shaping are the core levers for auction and revenue lift. AI search is cutting web traffic, forcing publishers to adapt fast. Mobile monetization looks steadier, with upside in performance and commerce. Agentic ads will automate busywork while keeping relationships central. Chapters 00:00 Rise split from IronSource and made web first work. 19:10 SAM plus traffic shaping drive gains. 22:50 AI search is shrinking web traffic. 26:10 Mobile revenue is more stable. 31:00 Agentic ads automate tasks, relationships still win. Learn more about your ad choices. Visit megaphone.fm/adchoices

a16z
The $700 Billion AI Productivity Problem No One's Talking About

a16z

Play Episode Listen Later Dec 1, 2025 58:17


Russ Fradin sold his first company for $300M. He's back in the arena with Larridin, helping companies measure just how successful their AI actually is.In this episode, Russ sits down with a16z General Partner Alex Rampell to reveal why the measurement infrastructure that unlocked internet advertising's trillion-dollar boom is exactly what's missing from AI, why your most productive employees are hiding their AI usage from management, and the uncomfortable truth that companies desperately buying AI tools have no idea whether anyone's actually using them. The same playbook that built comScore into a billion-dollar measurement empire now determines which AI companies survive the coming shakeout.Timecodes: 0:00 — Introduction 2:15 — Early Career, Ad Tech, and Web 1.03:09 — Attribution Problems in Ad Tech & AI4:30 — Building Measurement Infrastructure6:49 — Software Eating Labor: Productivity Shifts8:51 — The Challenge of Measuring AI ROI14:54 — The Productivity Baseline Problem18:46 — Defining and Measuring Productivity21:27 — Goodhart's Law & the Pitfalls of Metrics22:41 — The Harvey Example: Usage vs. Value25:18 — Surveys vs. Behavioral Data28:38 — Interdepartmental Responsiveness & Real-World Metrics31:00 — Enterprise AI Adoption: What the Data Shows33:59 — Employee Anxiety & Training Gaps38:31 — The Nexus Product & Safe AI Usage42:08 — The Future of Work: Job Loss or Job Creation?44:40 — The Competitive Advantage of AI53:45 — The Product Marketing Problem in AI55:00 — The Importance of Specific Use CasesResources:Follow Russ Fradin on X: https://x.com/rfradinFollow Alex Rampell on X: https://x.com/arampell Stay Updated:If you enjoyed this episode, be sure to like, subscribe, and share with your friends!Find a16z on X: https://x.com/a16zFind a16z on LinkedIn: https://www.linkedin.com/company/a16zListen to the a16z Podcast on Spotify: https://open.spotify.com/show/5bC65RDvs3oxnLyqqvkUYXListen to the a16z Podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/a16z-podcast/id842818711Follow our host: https://x.com/eriktorenbergPlease note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. a16z and its affiliates may maintain investments in the companies discussed. For more details please see http://a16z.com/disclosures. Stay Updated:Find a16z on XFind a16z on LinkedInListen to the a16z Podcast on SpotifyListen to the a16z Podcast on Apple PodcastsFollow our host: https://twitter.com/eriktorenberg Please note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. a16z and its affiliates may maintain investments in the companies discussed. For more details please see a16z.com/disclosures. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Minority Report Podcast
Ep 197 - Building Change: Jay Sears on Leadership, Legacy, and Team Daya

Minority Report Podcast

Play Episode Listen Later Dec 1, 2025 30:06


Jay Sears, founder and CEO of Team Daya, discussed the organization's mission to build primary schools in remote areas, funded by contributions from the ad tech industry. Team Daya operates in five countries: Senegal, Malawi, Nepal, Nicaragua, and Guatemala. Sears emphasized the importance of community involvement, with local communities providing land and labor. The organization has completed 11 schools and aims to expand its impact. Sears also reflected on his career in ad tech, highlighting the need for leadership and the transformative power of AI in the industry. Timestamp: Podcasting Software and Initial Introductions 0:00 Introduction of Jay Sears and Team Daya 3:16 Challenges and Successes in Building Schools 12:58 Jay's Career Journey in Ad Tech 15:47 Leadership and Personal Growth 23:17 Impact of Team Daya's Work 24:51 Personal Reflections and Future Plans 30:47 Final Thoughts and Next Steps 33:11

New Digital Age
It's Always Media Thursday: Justin & Andy with The Queens of Adtech

New Digital Age

Play Episode Listen Later Nov 28, 2025 30:57


The It's Always Media Thursday podcast returns for its 10th series, with guests Zuzanna Gierlinska and Fi Salmon. The podcast is an irreverent take on a week in digital media and marketing, hosted by NDA Editor-in-Chief Justin Pearse and Publisher Andy Oakes.To kickstart the news series we are joined by not only Fiona Salmon, MD, Mantis, in her guise as the newly-crowned Adtech Personality of the Year, awarded each year by Exchangewire, but also last year's winner Zuzanna Gierlinska, now Partner at our new Panel Power training scheme. In a rare Peppa Pig-free episode, we discuss what such an accolade really means in practice, and the importance of community in our industry, currently being borne out by the retail media sector. And Fiona provides fascinating insight into the changing focus of publishers she is witnessing as they continue revenue stream diversification. And on the day before NDA's Trinity Winter lunch, we discuss the vital role of industry events and, shameless plug here, our Panel Power training programme's mission to raise the quality bar of industry panels, for both audience and participant's company's ROI.

MarTech Interviews
Top SaaS Video Production Companies in 2025

MarTech Interviews

Play Episode Listen Later Nov 26, 2025


In the fast-growing world of Software-as-a-Service (SaaS), competition for attention is fierce. Companies are constantly looking for ways to clearly explain their complex products, highlight value propositions, and build trust with users. Video marketing has become one of the most effective tools for SaaS brands to educate, convert, and retain customers. High-quality product demos, explainer...

Digitalk.rs
Evolucija marketinga kroz e-comm: Retail Media I Anđela Cvetković Dolapčev I DigiTalk EP 241

Digitalk.rs

Play Episode Listen Later Nov 25, 2025 76:33


U najnovijoj epizodi Digitalk podcasta, ugostili smo Anđelu Cvetković Dolapčev, Head of Performance u Ananas E-Commerce. Anđela, kao ključna performance osoba u najvećem marketplace-u u Srbiji, otkrila nam je sve nijanse performance marketinga u specifičnom ekosistemu multi-brend e-commerce giganta. Razgovor smo započeli definisanjem uloge performance marketinga u odnosu na generalni marketing, a zatim zaronili duboko u to šta izdvaja performance marketing u marketplace okruženju (koje nije samo e-commerce, već sveobuhvatni multi-commerce sistem). Ključne teme koje smo obradili: - Performance vs. Marketing: Gde se preklapaju, a gde razilaze? - Performance u marketplace ekosistemu: Specifičnosti rada sa stotinama brendova - Uloga Performance marketinga danas: Kako se upravlja svim kanalima oglašavanja (Paid Social, Search, Display, itd.) unutar velikog sistema. - Ananas kao ekosistem: Kako se performance marketing uklapa u sistem koji integriše logistiku, nabavku, kreativu, FinTech, AdTech… - Budućnost Retail Media: Opšti trendovi i zašto je ovo naredna velika stvar u digitalnom oglašavanju. EKSKLUZIVNA VEST: U ovoj epizodi premijerno je objavljeno lansiranje prve Retail Media kampanje u Srbiji, i to upravo na Ananas E-Commercu! Ovo je pionirski korak za ceo region. Anđela nam je objasnila kako ova AdTech tehnologija funkcioniše i kakvu promenu donosi oglašivačima. Poslušajte zašto je Retail Media budućnost e-commerce marketinga i šta nas čeka u svetu performancea! Anđela Cvetković Dolapčev, Head Of Performance @ Ananas E-Commerce - https://www.linkedin.com/in/andjela-cvetkovic-dolapcev/ O čemu smo pričali: - Uvod i predstavljanje - Kako je Anđela iz političkih nauka i masters bezbednosti dospela u svet digitala? - Uloga performace marketinga u kontekstu e-commerca i market place-a - Black Friday - Evolucija performance marketing - Lansirana prva Retail Media u regionu! - Šta je budućnost marketplace-a i performance marketinga? - Mentorstvo: želja za deljenjem znanja - Poruka za mlade na početku karijere Pratite Digitalk podkast za više tema iz digitalnog marketinga, advertajzinga i karijere u kreativnoj industriji: LN: https://www.linkedin.com/company/digitalkrs FB: https://www.facebook.com/Digitalk.rs IG: https://www.instagram.com/digitalk.rs/ Posetite naš sajt i prijavite se na našu mailing listu - https://www.digitalk.rs Prijavite se na naš YouTube kanal: https://bit.ly/3uWtLES Veliku zahvalnost dugujemo kompanijama koje su prepoznale kvalitet onoga što radimo i odlučile da nas podrže i daju nam vetar u leđa: Partneri podkasta: - Raiffeisen banka - https://www.raiffeisenbank.rs/ Digitalne usluge Raiffeisen banke koje preporučujemo za mala i srednja preduzeća: https://bit.ly/4imTtfF - Kompanija NIS - https://www.nis.rs/ - Ananas - https://ananas.rs/ - kompanija Idea - https://online.idea.rs/ Prijatelj podkasta: - BiVits ACTIVA vitamini i minerali - https://bivits.com/kategorija/bivits-paketi/ Puno obaveza, stres, prekovremeni rad... zvuči poznato? E, za to imamo pravo rešenje. To su BiVits ACTIVA vitamini i minerali. Sa njima ćete lako uzeti zdravlje u svoje ruke i više od toga. Preporučujemo vam NO STRESS paket – kombinacija tri suplementa koja pomažu da se bolje naspavate, smanjite napetost i podignete energiju. Na BiVits sajtu možete pronaći kombinaciju koja je baš za vas, a uz poseban kod DIGITALK ostvarujete i 25% popusta! Uzmite zdravlje u svoje ruke – uz BiVits ACTIVA vitamine i minerale! - Izdavačka kuća Finesa - https://www.finesa.edu.rs/ U ovoj epizodi podelićemo dve knjige "Strategija plavog okeana" izdavačke kuće Finesa onima koji budu najbrži i najkreativniji sa komentarima, a možete nam slobodno pisati i na info@digitalk.rs i direktno nam uputiti komentar, sugestiju ili primedbu. Takođe, svi oni koji na Finesinom websajtu poruče knjige i unesu promo kod digitalk dobiće 10% popusta na već snižene cene izdanja na sajtu: https://www.finesa.edu.rs/

Engadget
YouTube is the most popular social media platform among US adults, Microsoft isn't releasing a diversity report, and a decision about breaking up Google's adtech monopoly is on the horizon

Engadget

Play Episode Listen Later Nov 24, 2025 7:42


-In a 2025 report that looks at social media usage with American adults, the data-driven think tank revealed some nitty-gritty details like year-to-year changes, age gaps and most importantly, frequency of use. At the number one spot, YouTube holds a dominant position. -Microsoft will not release a diversity and inclusion report for 2025 like it has been doing every year since 2019, Stephen Totilo from Game File has reported. Totilo asked the company if it was skipping this year after it failed to publish a report from October to early November like it had done so the previous years. -Google made its final arguments in a longstanding case against the US Department of Justice on whether it has to split up its ad tech practices. Learn more about your ad choices. Visit podcastchoices.com/adchoices

AdTechGod Pod
Ep. 108 Michael Berkowitz on the Evolution of Ad Tech, AI Hype, and Empowering Publishers

AdTechGod Pod

Play Episode Listen Later Nov 19, 2025 33:22


Michael Berkowitz, a longtime ad tech veteran with experience at Spiny, BERT, Lotomy, and MediaMath, joins AdTechGod to share his journey from journalism to ad tech leadership. He reflects on the industry's transformation, the growing sophistication of publishers, and how innovation has shifted from the U.S. to Europe. Michael discusses the risks publishers face in adopting new technology, the overuse of AI in marketing, and his belief that meaningful solutions, not buzzwords, will drive the next phase of growth. He also introduces Ad Aid, his concept for a more purposeful ad experience that benefits users and supports charitable causes. Takeaways Michael's unique path from journalism and PR to ad tech has given him a deep perspective on media and technology convergence. Many European ad tech companies are now innovating beyond their U.S. counterparts. Publishers face challenges in adopting new tech due to risk aversion and complex decision-making structures. AI's current role in ad tech is largely overhyped; its true impact is still years away. The sell side remains essential to the ad tech ecosystem and deserves continued support. Ad Aid aims to create a more positive user experience by tying ad engagement to charitable contributions. Social media fatigue is helping publishers regain audience attention and rebuild trust. Experience in the industry remains valuable, even as age bias persists in hiring. The future of ad tech depends on balancing innovation with authenticity and audience respect. Chapters 00:00 Introduction to Michael Berkowitz 01:00 From Journalism to Ad Tech 03:30 Early Days at MediaMath and BERT 05:40 Identifying Promising Tech and Market Fit 08:13 Challenges Facing Publishers 11:20 Trust, Credibility, and the State of Local News 12:19 The Reality of AI in Ad Tech 16:30 The Problem with Buzzword Marketing 18:28 Optimism for the Sell Side 21:17 Experience and Longevity in the Industry 23:45 The Ad Aid Concept 27:47 Making Ads Meaningful for Users 30:27 Closing Thoughts and Hope for the Future Learn more about your ad choices. Visit megaphone.fm/adchoices

MarTech Interviews
EazeeSign: Boost Document E-signature Security and Speed in a Remote-First World

MarTech Interviews

Play Episode Listen Later Nov 17, 2025


Remote teams continue to struggle with delays caused by outdated, paper-based signature workflows. Printing, scanning, and mailing add unnecessary friction, especially when teams operate across time zones. When organizations move at a digital pace, slow approvals can derail momentum and create serious operational risk. Teams need a faster, safer way to move documents through the...

MarTech Interviews
Abby Connect: How AI Voice is Disrupting New Business Calls

MarTech Interviews

Play Episode Listen Later Nov 17, 2025


Time spent on converting new clients is one of the biggest pain points for any business. We've all experienced it: you research the opportunity, calculate a budget, put together a proposal - only to discover weeks later, it was a waste of time. Wouldn't it be great to know before you even started the conversation...

Marketecture: Get Smart. Fast.
Inside AWS's RTB Fabric: Sergio Serra on Reinventing Ad Tech Infrastructure

Marketecture: Get Smart. Fast.

Play Episode Listen Later Nov 17, 2025 17:01


Ari Paparo sits down with Sergio Serra, PM Lead for RTB Fabric at AWS, to explore how Amazon is transforming the foundations of programmatic advertising. They break down how RTB Fabric eliminates data egress costs, improves latency through deterministic routing, and introduces a per-billion transaction model built specifically for ad tech. Recorded at Marketecture, this conversation reveals how AWS is creating purpose-built infrastructure for SSPs and DSPs, the power of modular services like real-time throttling and OpenRTB filtering, and why Fabric might redefine the economics of ad exchanges. Takeaways RTB Fabric removes the dual tax of data egress and load balancing costs. Deterministic availability zone routing cuts latency and boosts reliability. Built-in modules add rate limiting, filtering, and error masking without extra cost. The pricing model aligns with ad tech's transaction-based economics. AWS is opening Fabric beyond its own backbone, allowing external connectivity. Chapters 00:00 Introduction and AWS's Focus on Ad Tech 01:00 What RTB Fabric Solves for SSPs and DSPs 03:00 Eliminating Data Egress and Load Balancing Costs 05:00 How Deterministic Routing Improves Latency 07:00 Built-In Modules: Rate Limiting, Filtering, Error Masking 10:00 Pricing Model Based on Transactions 12:00 Internal vs. External Fabric Connections 14:00 Launch Partners and Future Expansion 15:30 Competitive Edge and Vision for RTB Fabric Learn more about your ad choices. Visit megaphone.fm/adchoices

WSJ Tech News Briefing
TNB Tech Minute: Google Proposes Ad Tech Changes to EU After $3.4 Billion Fine

WSJ Tech News Briefing

Play Episode Listen Later Nov 14, 2025 2:48


Plus: A tough week for the crypto market. And Jaguar Land Rover slumps to quarterly loss after cyberattack. Julie Chang hosts. Learn more about your ad choices. Visit megaphone.fm/adchoices

CarDealershipGuy Podcast
Service Lane Game-Changer: Brian Benstock, TeamVelocity, VINCUE, Spyne.ai | Daily Dealer Live

CarDealershipGuy Podcast

Play Episode Listen Later Nov 14, 2025 57:07


Today's show features: Brian Benstock, Vice President & General Manager of Paragon Honda and Paragon Acura David Boice, Founder & CEO of Team Velocity Sanjay Varnwal, Co-Founder & CEO of Spyne.ai Danny Zaslavsky, Co-Founder and President of VINCUE This episode is brought to you by: Stream Companies – A full-service, fully integrated, tech-enabled advertising agency that drives measurable results through performance marketing, creative and content development, and proprietary AdTech solutions. Our innovative platforms, including the Retail Ready platform and Integrated Marketing Cloud, empower brands to optimize performance and accelerate growth. To learn more, visit ⁠⁠https://www.streamcompanies.com/⁠⁠ VINCUE – The company behind the innovative VINCUE Vehicle Lifecycle Management platform, unifying and streamlining the inventory Plan, Buy, Manage, and Sell process for higher efficiency and more profit in every car. VINCUE is designed exclusivel to help dealers modernize operations, acquire the perfect inventory mix, and price and merchandise with precision. https://vincue.com Team Velocity - Team Velocity helps dealerships deliver faster, smarter, and more connected customer experiences through fully integrated platform technology. From websites and advertising to retention solutions and a native CDP, Team Velocity provides the tools dealerships need to succeed in every stage of the customer journey. Visit https://teamvelocitymarketing.com/ for more information or to request a demo. Spyne.ai – Meet Vini by Spyne — your dealership's AI-powered Conversational Agent. Vini answers every call and chat, engages customers instantly, and uncovers hidden revenue in your CRM and inventory. Every missed opportunity? Found and converted. Learn more at http://spyne.ai/vini-cdg CDG Circles – A modern peer group for auto dealers. Private dealer chats. Real insights — confidential, compliant, no travel required. Visit ⁠⁠⁠⁠https://cdgcircles.com/⁠⁠⁠⁠ to learn more. Car Dealership Guy is back with our second annual NADA Party—happening in Las Vegas on Thursday, February 5th. It's the hottest ticket at NADA 2026. Spots are limited and unfortunately we can't invite everyone —so RSVP today at ⁠⁠⁠⁠https://carguymedia.com/cdglive⁠⁠⁠⁠ and we hope to see you in Vegas! — Check out Car Dealership Guy's stuff: CDG News ➤ ⁠⁠⁠⁠https://news.dealershipguy.com/⁠⁠⁠⁠ CDG Jobs ➤ ⁠⁠⁠⁠https://jobs.dealershipguy.com/⁠⁠⁠⁠ CDG Recruiting ➤ ⁠⁠⁠⁠https://www.cdgrecruiting.com/⁠⁠⁠⁠ My Socials: X ➤ ⁠⁠⁠⁠https://www.twitter.com/GuyDealership⁠⁠⁠⁠ Instagram ➤⁠⁠⁠⁠ https://www.instagram.com/cardealershipguy/⁠⁠⁠⁠ TikTok ➤ ⁠⁠⁠⁠https://www.tiktok.com/@guydealership⁠⁠⁠⁠ LinkedIn ➤ ⁠⁠⁠⁠https://www.linkedin.com/company/cardealershipguy/⁠⁠⁠⁠ Threads ➤ ⁠⁠⁠⁠https://www.threads.net/@cardealershipguy⁠⁠⁠⁠ Facebook ➤ ⁠⁠⁠⁠https://www.facebook.com/profile.php?id=100077402857683⁠⁠⁠⁠ Everything else ➤ ⁠⁠⁠⁠dealershipguy.com

Behind the Numbers: eMarketer Podcast
The Big 3 Questions For Google — OpenAI's Atlas, Ad Tech Hearings, and a $100bn Quarter | Behind the Numbers

Behind the Numbers: eMarketer Podcast

Play Episode Listen Later Nov 14, 2025 21:31


On today's podcast episode, we discuss the three big questions surrounding Google in Q3 and beyond: How much of a competitor to Google Chrome is OpenAI's new browser, Atlas? What's the main takeaway from the remedies hearings about Google's ad tech business? And what's the significance of Google's first $100 billion quarter? Join Senior Director of Podcasts and host Marcus Johnson, Senior Director of Briefings Jeremy Goldman, and Principal Analyst Yory Wurmser. Listen everywhere, and watch on YouTube and Spotify.   To learn more about our research and get access to PRO+ go to EMARKETER.com   Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode click here: https://www.emarketer.com/content/podcast-behind-numbers-big-3-questions-google-openai-atlas-ad-tech-hearings-100bn-quarter   © 2025 EMARKETER   Consumer attention is fragmented across multiple platforms and making informed advertising decisions is more critical—and complex—than ever. With Nielsen Ad Intel, you can streamline your strategy, minimize wasted spend, and identify opportunities to differentiate your brand, empowering you to stay ahead in an ever-changing market. Discover more today. www.nielsen.com

CarDealershipGuy Podcast
Perdikis on Gov. Shutdown, Wood on Recent Buy Sell, Huff on Used Philosophy | Daily Dealer Live

CarDealershipGuy Podcast

Play Episode Listen Later Nov 12, 2025 53:29


Today's show features: Alex Perdikis, CEO, Koons Motors, Inc. Michael Wood, GM of Jaguar Land Rover Chantilly Nick Huff, Used Car Director at Fred Martin Superstore This episode is brought to you by: Stream Companies – A full-service, fully integrated, tech-enabled advertising agency that drives measurable results through performance marketing, creative and content development, and proprietary AdTech solutions. Our innovative platforms, including the Retail Ready platform and Integrated Marketing Cloud, empower brands to optimize performance and accelerate growth. To learn more, visit ⁠https://www.streamcompanies.com/⁠ CDG Circles – A modern peer group for auto dealers. Private dealer chats. Real insights — confidential, compliant, no travel required. Visit ⁠⁠⁠https://cdgcircles.com/⁠⁠⁠ to learn more. Car Dealership Guy is back with our second annual NADA Party—happening in Las Vegas on Thursday, February 5th. It's the hottest ticket at NADA 2026. Spots are limited and unfortunately we can't invite everyone —so RSVP today at ⁠⁠⁠https://carguymedia.com/cdglive⁠⁠⁠ and we hope to see you in Vegas! — Check out Car Dealership Guy's stuff: CDG News ➤ ⁠⁠⁠https://news.dealershipguy.com/⁠⁠⁠ CDG Jobs ➤ ⁠⁠⁠https://jobs.dealershipguy.com/⁠⁠⁠ CDG Recruiting ➤ ⁠⁠⁠https://www.cdgrecruiting.com/⁠⁠⁠ My Socials: X ➤ ⁠⁠⁠https://www.twitter.com/GuyDealership⁠⁠⁠ Instagram ➤⁠⁠⁠ https://www.instagram.com/cardealershipguy/⁠⁠⁠ TikTok ➤ ⁠⁠⁠https://www.tiktok.com/@guydealership⁠⁠⁠ LinkedIn ➤ ⁠⁠⁠https://www.linkedin.com/company/cardealershipguy/⁠⁠⁠ Threads ➤ ⁠⁠⁠https://www.threads.net/@cardealershipguy⁠⁠⁠ Facebook ➤ ⁠⁠⁠https://www.facebook.com/profile.php?id=100077402857683⁠⁠⁠ Everything else ➤ ⁠⁠⁠dealershipguy.com

AdTechGod Pod
Ep. 106 Redefining Quality in Ad Tech: Erez Levin on Marketing Effectiveness and Media Value

AdTechGod Pod

Play Episode Listen Later Nov 11, 2025 27:55


Erez Levin, a prominent figure in the Ad Tech industry known for his focus on quality joins AdTechGod on the podcast today. They discuss Erez's journey from Google to founding his advisory firm, the complexities of defining quality in marketing, and the importance of ad placement and publisher quality. The conversation dives into the incentives that drive the industry, the accountability of marketers, and the future of quality in advertising. Erez emphasizes the need for marketers to demand better effectiveness for their spend and to question the status quo in the industry. Takeaways Quality in advertising is a range, not a binary. Marketing should be viewed as a cloud science, not a clock science. Investing in quality controls can yield significant benefits. The buy side has commoditized media, leading to a race to the bottom. Quality media will be increasingly valued in the future. Marketers create the incentives that drive quality in advertising. Don't let perfect be the enemy of the good when it comes to quality controls. The long tail of publishers will likely become commoditized. Trust your gut and question the consensus in the industry. Quality is ultimately determined by effectiveness in advertising. Chapters 00:00 Introduction to Quality in Ad Tech 01:13 Erez Levin's Journey in Ad Tech 03:08 Understanding Quality in Marketing 05:52 The Importance of Ad Placement 08:59 The Role of Marketers in Quality Control 12:25 Incentives and Accountability in Advertising 16:12 The Future of Quality Media 19:17 Decommodization of Media 21:49 Lessons from Emet Advisory Learn more about your ad choices. Visit megaphone.fm/adchoices

CarDealershipGuy Podcast
Auto Marketing Monday w/ Jeff Ramsey, Brian Kramer, and Dustin Clark | Daily Dealer Live

CarDealershipGuy Podcast

Play Episode Listen Later Nov 10, 2025 65:36


Today's show features: Jeff Ramsey, CMO of Ourisman Auto Group Brian Kramer, EVP, Dealer Growth & Success at Cars Commerce Dustin Clark, CMO of Andy Mohr Auto Group This episode is brought to you by: Stream Companies – A full-service, fully integrated, tech-enabled advertising agency that drives measurable results through performance marketing, creative and content development, and proprietary AdTech solutions. Our innovative platforms, including the Retail Ready platform and Integrated Marketing Cloud, empower brands to optimize performance and accelerate growth. To learn more, visit https://www.streamcompanies.com/ CDG Circles – A modern peer group for auto dealers. Private dealer chats. Real insights — confidential, compliant, no travel required. Visit ⁠⁠https://cdgcircles.com/⁠⁠ to learn more. Car Dealership Guy is back with our second annual NADA Party—happening in Las Vegas on Thursday, February 5th. It's the hottest ticket at NADA 2026. Spots are limited and unfortunately we can't invite everyone —so RSVP today at ⁠⁠https://carguymedia.com/cdglive⁠⁠ and we hope to see you in Vegas! — Check out Car Dealership Guy's stuff: CDG News ➤ ⁠⁠https://news.dealershipguy.com/⁠⁠ CDG Jobs ➤ ⁠⁠https://jobs.dealershipguy.com/⁠⁠ CDG Recruiting ➤ ⁠⁠https://www.cdgrecruiting.com/⁠⁠ My Socials: X ➤ ⁠⁠https://www.twitter.com/GuyDealership⁠⁠ Instagram ➤⁠⁠ https://www.instagram.com/cardealershipguy/⁠⁠ TikTok ➤ ⁠⁠https://www.tiktok.com/@guydealership⁠⁠ LinkedIn ➤ ⁠⁠https://www.linkedin.com/company/cardealershipguy/⁠⁠ Threads ➤ ⁠⁠https://www.threads.net/@cardealershipguy⁠⁠ Facebook ➤ ⁠⁠https://www.facebook.com/profile.php?id=100077402857683⁠⁠ Everything else ➤ ⁠⁠dealershipguy.com

Masters of Privacy
Masters of Privacy LIVE NYC November 2025 (with Daniel Rosenzweig)

Masters of Privacy

Play Episode Listen Later Nov 9, 2025 43:53


In this live recording (November 6th 2025) we have tackled website protections from pixel-related litigation or public enforcement, paying closer attention to technical measures and the bridge between legal compliance and code-based strategies.Our repeat guest is Daniel B. Rosenzweig, Founder & Principal Attorney at DBR Tech Law. He advises clients on legal and technical compliance with data privacy and AI laws, and counsels clients on industry mobile app store requirements, AdTech, and privacy-enhancing technologies.Daniel's legal practice is unique in that he develops and codes technical solutions to help serve as a bridge between legal, marketing, and technical teams, in addition to providing clients foundational legal services (e.g., conducting risk assessments, drafting disclosures, etc.). He excels at assisting organizations put the law into action by translating complex legal requirements into actionable technical implementations.Our next live recording session is scheduled for Wednesday January 14th 2026. Find more information on the Events section of the Masters of Privacy website.References:* Daniel B. Rosenzweig on LinkedIn* DBR Data Privacy Solutions* From wiretapping and video rentals to website pixels, SDKs, and APIs. CIPA/VPPA litigation, risk management, and practical strategies (Nov 2025 update, Masters of Privacy)* Daniel Rosenzweig: OK, fingerprinting (Masters of Privacy, February 2025)* Jennifer Oliver: privacy litigation over pixels, trackers, and cookies This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.mastersofprivacy.com/subscribe

AdTechGod Pod
Ep. 105 David Danziger on AI, Human Connection, and the Future of Ad Tech

AdTechGod Pod

Play Episode Listen Later Nov 4, 2025 27:58


David Danziger, SVP of partnerships at Dstillery joins AdTechGod. They discuss David's journey in the ad tech industry, the impact of technological advancements on audience segmentation, and the role of AI and machine learning in advertising. David emphasizes the importance of human relationships in client interactions and shares his passion for the ever-changing landscape of advertising technology.Takeaways Technological advancements have significantly improved audience targeting and segmentation. Neural networks and machine learning are foundational to modern ad tech. Audience segments are becoming more refined and specific due to advancements in technology. AI is enhancing efficiency but should complement human interaction, not replace it. The selection of audience segments is still prone to human error, indicating room for improvement. Client relationships remain crucial in the ad tech industry despite technological advancements. David enjoys the continuous learning opportunities within the ad tech space. The intersection of advertising, technology, and data is vital for the industry. David believes that the human element in client service will always be important. Chapters 00:00 Introduction to David Danziger and Dstillery 00:58 David's Journey in Ad Tech 03:52 Technological Advancements in Ad Tech 07:17 Refining Audience Segmentation 10:04 The Evolution of Audience Selection 12:57 AI and Machine Learning in Ad Tech 16:39 The Human Element in Client Relationships 23:40 Why David Chooses Ad Tech Learn more about your ad choices. Visit megaphone.fm/adchoices

Sounds Profitable: Adtech Applied
Spotify Revamps Apple TV App, Floating Ad Tech Economy, & More

Sounds Profitable: Adtech Applied

Play Episode Listen Later Oct 28, 2025 6:28


Today in the business of podcasting: ad tech survives on floating cash, Spotify revamps Apple TV app, Oxford Road finds why advertisers are holding back spend, and Netflix's Spotify choices lack comedy.Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

CarDealershipGuy Podcast
30 Days In: How Phil Pecoraro's 26 Years Are Powering His First Store Launch + Hard Lessons Learned | Phil Pecoraro, Operating Partner of Murdock Chrysler Dodge Jeep Ram

CarDealershipGuy Podcast

Play Episode Listen Later Oct 21, 2025 46:17


Today, special guest host Sam D'Arc is joined by Phil Pecoraro, Operating Partner at Murdock Chrysler Dodge Jeep Ram. We dig into Phil's first month running his new store — why he's returning to the same dealership where he earned his first GM role 16 years ago, how he's carrying forward the legacy of Larry H. Miller's final store, and much more. This episode is brought to you by: 1. CDK Global - Tune in October 21 at 11 a.m. CT for CDK's 5th annual CDK CONNECT, a virtual event packed with insights, innovations, and expert-led sessions. Featuring Rita Case, Sam D'Arc, and more. Register now or watch on-demand @ cdkglobal.com/connect 2. FullThrottle.ai - fullthrottle.ai® is a next-generation AdTech powerhouse. The Automotive DSP™ is built specifically for the auto industry, combining advanced programmatic targeting, real-time bidding, and analytics tailored to drive dealership and OEM performance. With fullthrottle.ai®, marketers can reach the right car shoppers at the right moment and optimize toward real business outcomes like test drives, leads, or sales. fullthrottle.ai bridges the gap between auto media buying and results-driven marketing. Learn more at https://www.fullthrottle.ai/ 3. Nomad Content Studio - Most dealers still fumble social—posting dry inventory pics or handing it off without a plan. Meanwhile, the store down the street is racking up millions of views and selling / buying cars using video. That's where Nomad Content Studio comes in. We train your own videographer, direct what to shoot, and handle strategy, to posting, to feedback. Want in with the team behind George Saliba, EV Auto, and top auto groups? Book a call at http://www.trynomad.co Check out Car Dealership Guy's stuff: For dealers: Industry job board ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://jobs.dealershipguy.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Dealership recruiting ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgrecruiting.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Fix your dealership's social media ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.trynomad.co⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Request to be a podcast guest ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgguest.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ For industry vendors: Advertise with Car Dealership Guy ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgpartner.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Industry job board ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://jobs.dealershipguy.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Request to be a podcast guest ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgguest.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Topics: 00:41 Biggest challenge in the new acquisition? 02:58 How did the key partnership form? 07:53 Early sales lessons from vacuums? 11:12 Best team building and leadership advice? 13:37 Key to turning around a dealership? 21:55 Balancing brand and community involvement? 24:17 Digital vs personal customer experience? 27:58 How to achieve top dealer status? 36:56 Best used car acquisition strategy? Car Dealership Guy Socials: X ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠x.com/GuyDealership⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠instagram.com/cardealershipguy/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ TikTok ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠tiktok.com/@guydealership⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠linkedin.com/company/cardealershipguy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Threads ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠threads.net/@cardealershipguy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠facebook.com/profile.php?id=100077402857683⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Everything else ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠dealershipguy.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Financial Survival Network

Airbnb democratized hospitality. Uber democratized transportation. Now, ThumzUp Media (NASDAQ: TZUP) is democratizing advertising — paying everyday people 

CarDealershipGuy Podcast
The State of Dealer Advertising in 2025: What's Really Working Now | Amol Waishampayan, Co-Founder of fullthrottle.ai, and David Regn, CEO of fullthrottle.ai

CarDealershipGuy Podcast

Play Episode Listen Later Oct 16, 2025 43:37


Today I'm joined by Amol Waishampayan, Co-Founder of fullthrottle.ai, and David Regn, CEO of fullthrottle.ai. We break down what's really working in dealership advertising right now, what's getting left behind, and the new approach smart dealers are using to reach more buyers — plus plenty more. This episode is brought to you by: 1. Repair360 - If you're in the used car business, you know wasted time is wasted money. Check out Repair360—the first and only reconditioning software that connects every function in the dealership to tighten recon and help you sell more cars — No more hounding vendors. Goodbye endless texts and hallway chases. Repair 360 connects all the dots. See where every car is and what its recon is costing minute-to-minute in real time. Go to @ http://www.repair360.com or click the link in the show notes below. 2. Matador AI - Discover why the biggest dealership groups in America are using Matador AI to enhance their Sales and BDC teams to sell and service more cars than ever before. Right now, podcast listeners get the first 30 days risk-free with an included white-glove onboarding, so you can experience the difference in your store. This offer is only available until the end of the month, so don't wait! Head to http://www.matador.ai and book your demo today. 3. fullthrottle.ai - fullthrottle.ai® is a next-generation AdTech powerhouse. The Automotive DSP™ is built specifically for the auto industry, combining advanced programmatic targeting, real-time bidding, and analytics tailored to drive dealership and OEM performance. With fullthrottle.ai®, marketers can reach the right car shoppers at the right moment and optimize toward real business outcomes like test drives, leads, or sales. fullthrottle.ai bridges the gap between auto media buying and results-driven marketing. Check out Car Dealership Guy's stuff: For dealers: Industry job board ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://jobs.dealershipguy.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Dealership recruiting ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgrecruiting.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Fix your dealership's social media ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.trynomad.co⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Request to be a podcast guest ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgguest.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ For industry vendors: Advertise with Car Dealership Guy ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgpartner.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Industry job board ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://jobs.dealershipguy.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Request to be a podcast guest ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgguest.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Topics:00:16 Current automotive advertising trends? 01:26 David's key industry insights? 02:30 How have ad strategies evolved? 04:25 Digital advertising challenges and opportunities? 12:49 What is an Automotive DSP? 21:07 Best DSP success story? 38:10 Future of automotive advertising? 39:55 Final advice for dealers? Car Dealership Guy Socials: X ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠x.com/GuyDealership⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠instagram.com/cardealershipguy/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ TikTok ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠tiktok.com/@guydealership⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠linkedin.com/company/cardealershipguy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Threads ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠threads.net/@cardealershipguy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠facebook.com/profile.php?id=100077402857683⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Everything else ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠dealershipguy.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠