Podcasts about adtech

In this episode of Disruption/Interruption, host KJ sits down with Bill Lederer, Founder and CEO of MADTECH.AI, to discuss how marketing analytics is being transformed by automation, AI, and decision intelligence. Bill shares his journey as a serial entrepreneur, the challenges of messy marketing data, and how his innovations are helping brands make smarter, faster decisions. Key Takeaways: [2:12] - Most marketing data is disconnected, siloed, and often unusable, making good decision-making difficult. [6:57] - AI and automation are reducing the need for large teams in marketing analytics, allowing companies to do more with less. [11:32] - Automating data pipelines and transformations can lead to significant cost savings and efficiency gains. [13:04] - MADTECH.AI acts as a multi-tool for marketers, integrating data unification, visualization, and predictive analytics. [19:02] - Bill advises listeners to be skeptical of hype, test new technologies carefully, and focus on early ROI. Quote of the Show [23:42]:"The time compression in order to be able to do anything—to learn, to fix, to improve—it's a qualitative difference. The speed with which everything is able to be done now... it's dramatic. If you’re not leveraging this, you’re already behind." – Bill Lederer Join our Anti-PR newsletter where we’re keeping a watchful and clever eye on PR trends, PR fails, and interesting news in tech so you don't have to. You're welcome. Want PR that actually matters? Get 30 minutes of expert advice in a fast-paced, zero-nonsense session from Karla Jo Helms, a veteran Crisis PR and Anti-PR Strategist who knows how to tell your story in the best possible light and get the exposure you need to disrupt your industry. Click here to book your call: https://info.jotopr.com/free-anti-pr-eval Ways to connect with Bill Lederer: LinkedIn: https://www.linkedin.com/in/billederer/ Company Websites: MadTech.AI How to get more Disruption/Interruption: Amazon Music - https://music.amazon.com/podcasts/eccda84d-4d5b-4c52-ba54-7fd8af3cbe87/disruption-interruption Apple Podcast - https://podcasts.apple.com/us/podcast/disruption-interruption/id1581985755 Spotify - https://open.spotify.com/show/6yGSwcSp8J354awJkCmJlDSee omnystudio.com/listener for privacy information.

Joe Luchs is the Founder and CEO of DatalinxAI, an AI-powered data refinery that simplifies customer data. As an expert in AI, AdTech, MarTech, and SaaS, he previously served as the Global Head of AWS and Amazon Ads at Amazon, where he led global partnerships and AI business development. Joe was also the Commercial Founder and Head of Revenue at Beeswax (acquired by Comcast) and held a leadership role at Oracle. In this episode… Organizations are beginning to implement AI for personalization, automation, and business intelligence. Yet, messy, unstructured, and inconsistent data hinder smooth implementation. How can businesses bridge the gap between cutting-edge AI models and the data readiness required to scale them? According to AI and data expert Joe Luchs, companies often spend years and vast resources on data prep before they notice ROI on AI models. He recommends using secure hybrid cloud architectures, embedding data compliance measures, and automating preparation processes to free up teams from tedious work. By focusing on high-quality data readiness, businesses can accelerate AI adoption, empower staff to focus on innovation, and deliver the hyper-personalized experiences consumers expect. In today's episode of The Digital Deep Dive, Aaron Conant sits down with Joe Luchs, Founder and CEO of DatalinxAI, to discuss preparing data for widespread AI adoption and integration. Joe explains how consultancies have pioneered data readiness, the future of AI-driven brand experiences, and the dangers of leveraging AI without proper regulations.

Kathy Perloff, Theo Wayt, and Shweta Khajuria talk with TITV Host Akash Pasricha about the ad tech rivalry between Amazon and The Trade Desk. We also talk with Theo Wayt about Elon Musk's xAI and its unique talent pool, Jake Loosararian, CEO of Gecko Robotics, explains how his company's robots are used across different sectors, and Lin Qiao, CEO of Fireworks AI, details how her company helps application developers with quality, speed, and cost for their AI products.Articles discussed on this episode:https://www.theinformation.com/articles/walmart-backing-away-trade-desk-amazon-ad-tech-rival https://www.theinformation.com/articles/amazons-quest-displace-google-internet-ad-powerbroker https://www.theinformation.com/articles/elon-musks-xai-runs-ex-google-talentTITV airs on YouTube, X and LinkedIn at 10AM PT / 1PM ET. Or check us out wherever you get your podcasts.Subscribe to The Information.Sign up for the AI Agenda newsletter

The Trade Desk has won the battle for supremacy on the open internet, says Needham & Company's Laura Martin. But it might just be losing the war for the future of the web to walled gardens and AI search.

At Black Hat USA, cybersecurity experts revealed an eye-opening case of billion-dollar scams hiding in plain sight. In this episode, Ben is joined by cyber threat expert Tyler Moffitt to unpack the world of malicious ad tech, where criminal networks run like Fortune 500 companies. From the VexTrio traffic distribution system to its flashy partner network Los Pollos, discover how cybercriminals hijack legitimate ad frameworks to push fake apps, push notification scams, and credit card traps—while flaunting their wealth on Instagram. Learn why this form of organized cybercrime is so hard to shut down, and why your next redirect might not be as harmless as it looks.Follow or subscribe to the show on your preferred podcast platform.Share the show with others in the cybersecurity world.Get in touch via reimaginingcyber@gmail.com As featured on Million Podcasts' Best 100 Cybersecurity Podcast and Best 70 Chief Information Security Officer CISO Podcasts rankings.

OpenX filed a lawsuit against Google over its anticompetitive practices. And HyphaMetrics claimed victory against Nielsen in court over a patent lawsuit.

Allison Schiff is the Managing Editor at AdExchanger, where she covers mobile, Meta, measurement, privacy, and the app economy. Allison received her MA in journalism from the Dublin Institute of Technology in Ireland (her favorite place) and a BA in history and English from Brandeis University in Waltham, Mass. In this episode… Ad tech companies are under increasing pressure to evolve their privacy practices. What was once considered a “wild west,” loosely regulated environment, is now being reshaped by regulatory enforcement actions and shifting consumer expectations. Many companies are becoming more selective about their vendors, implementing privacy by design, and embracing data minimization practices after years of unchecked data collection. While at the same time, many ad tech companies are rushing to position themselves as AI companies, often without a clear understanding of the risks and how these claims align with consumer trust. To meet rising regulatory and consumer expectations, some ad tech companies are taking concrete steps to improve their privacy posture. This includes auditing third-party tools, removing unnecessary tracking pixels from websites, and gaining more visibility into how data flows through partner systems. On the AI front, research shows that consumer trust drops when AI-generated content is not clearly labeled and that marketing products as AI-powered makes them less appealing. These findings point to the need for greater transparency in company data collection practices and marketing and AI transparency.  In this episode of the She Said Privacy/He Said Security podcast, Jodi and Justin Daniels speak with Allison Schiff, managing editor at AdExchanger, about how ad tech companies are adapting to regulatory scrutiny and evolving consumer privacy expectations. Allison shares how the ad tech industry's approach to privacy is maturing, and explains how companies are implementing privacy by design, reassessing vendor relationships, and using consent tools more intentionally. She offers insight into how journalists utilize AI while maintaining editorial judgment and presents concerns about AI's impact on critical thinking. Allison also describes the disconnect between AI marketing hype and consumer preferences, and the need for companies to disclose the use of AI-generated content to maintain trust.

In this episode, Amb. Elisha sits down with Matt Dorman, a 28-year tech veteran and founder of the digital agency NDEVR.   Matt helps large media, wellness, and manufacturing companies build high-performing websites, grow traffic, and increase revenue, all while navigating today's shifting digital landscape.   He breaks down:   • Why big media companies are struggling to grow   • How publishers can define their audience and boost revenue   • The biggest ad tech mistakes costing companies money   • How to audit and clean up your website ads   • The future of content creation in the age of AI   • Bridging the communication gap between tech teams and content creators  

Onetag Co-CEO Filippo Gramigna joins Eric and Joe on the pod to discuss running Onetag as co-CEO with founder Daniel Pirchio, Italian vs Nordic vs American debate styles, and how and when to expand a European adtech company to the US. Filippo gives Joe and Eric some tips on how to navigate intergenerational disagreements, and the trio dives into the nuances of curation.

In this episode of the AdTechGod Pod, host AdTechGod interviews Walt Dublin, Vice President of Enterprise Publisher Development at Raptive. Walt shares his journey into the ad tech industry, discussing the evolution of publisher partnerships, the impact of AI on content monetization, and the importance of diversity in the tech space. He emphasizes the need to protect publishers and their content while also highlighting innovative changes within the industry. The conversation concludes with Walt expressing his passion for education and mentorship. Takeaways Walt Dublin's journey into ad tech began 14 years ago. He became the top salesperson at his first company within six months. The landscape for publishers has changed significantly over the years. Publishers now conduct more due diligence before partnerships. Raptive focuses on helping mid-tier publishers monetize effectively. AI and crawlers pose challenges for content creators. Diversity in tech leads to better problem-solving and innovation. Raptive advocates for the protection of journalists and their content. Publishers are innovating to enhance user experience and revenue. Walt is passionate about education and mentoring young people. Chapters 00:00 Introduction to AdTech and Walt Dublin 02:27 Walt's Journey in AdTech 05:20 The Evolution of Publisher Partnerships 08:36 Protecting Publishers in the Age of AI 11:25 Innovations and Changes in Publishing 14:21 Diversity in AdTech and Its Importance 20:59 Passions Beyond AdTech Learn more about your ad choices. Visit megaphone.fm/adchoices

What happens when AI starts generating content for everyone—and no one wants to watch it?In this episode, MSNBC's Chris Hayes and ad tech veteran Antonio García Martínez join a16z General Partner, Erik Torenberg to unpack the shifting economics of attention: from the rise of “AI slop” and spammy feeds to the difference between what we want to pay attention to and what platforms push on us.They explore:How AI changes what gets created and what gets seenWhy internet ads still mostly suckThe return of group chats—and the slow death of mass cultureBased on Chris's new book The Sirens Call, this is a candid look at what AI might amplify or break in our online lives. Timecodes:0:00 Introduction 1:47 Meet the Guests: Chris Hayes & Antonio Garcia Martinez3:01 The Economics of Attention & AI Slop6:38 Acquisition vs. Retention: The Attention Challenge10:01 Fame, Identity, and Social Media Fragmentation13:21 The Group Chat Solution & Privacy16:01 Business Models, Community, and Technology19:01 Mass Culture, Fragmentation, and the Algorithm23:01 Ad Tech, Personalization, and Advertising Effectiveness29:01 The Future: AI, Growth, and Abundance Resources: Find Chris on X: https://x.com/chrislhayesFind Antonio on X: https://x.com/antoniogmLearn more about Chris' book ‘The Sirens' Call': https://sirenscallbook.com/Learn more about Antonio's book ‘Chaos Monkeys': https://www.harpercollins.com/products/chaos-monkeys-antonio-garcia-martinez?variant=32207601532962 Stay Updated: Let us know what you think: https://ratethispodcast.com/a16zFind a16z on Twitter: https://twitter.com/a16zFind a16z on LinkedIn: https://www.linkedin.com/company/a16zSubscribe on your favorite podcast app: https://a16z.simplecast.com/Follow our host: https://x.com/eriktorenbergPlease note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. a16z and its affiliates may maintain investments in the companies discussed. For more details please see a16z.com/disclosures.

Next in Media spoke with Marketecture CEO Ari Paparo, author of the new book "Yield: How Google Bought, Built, and Bullied Its Way to Advertising Dominance" about how Google was able to build a monopoly on programmatic ads, despite so many people in the ad industry shouting about it for years - and whether we can stop the next one.

In this episode of the AdTechGod pod, Edina Kalamperovic, SVP of Retail Growth at Epsilon, shares her unique journey from agency to ad tech, emphasizing the importance of understanding client relationships and the evolving landscape of digital advertising. She discusses the significance of data utilization, personalization, and the future of retail media, while also highlighting her personal brand loyalty to Anthropology and the impact of consumer experience. Takeaways Edina's journey into advertising was influenced by her creative background and desire for impact. Understanding the psychology of consumers is crucial in advertising. Clients are increasingly focusing on customer-centric strategies and data utilization. Personalization is key to effective marketing campaigns. Loyalty should be viewed as a mindset rather than a program. Retail media presents new opportunities for brands to connect with consumers. Measurement and understanding of data are critical for driving business outcomes. The retail landscape is evolving, requiring brands to adapt to consumer preferences. In-store experiences can significantly enhance customer loyalty. Brands that understand their customers will succeed in a competitive market. Chapters 00:00 Introduction to AdTech and Edina's Journey 08:20 The Evolution of Client Relationships and Data Utilization 15:39 Retail Media and the Future of Commerce 20:28 Personal Brand Loyalty and Consumer Experience Learn more about your ad choices. Visit megaphone.fm/adchoices

Advertising is fundamental part of business and it's one that has been buffeted by the impacts of technology in both the path to markets and the management of its delivery. Creating a brand reputation and influencing consumers is the core function and analyst Natalie Colakides and Ian Whittaker, managing director of Liberty Sky Advisors, join host Eric Hanselman to discuss the nuances of advertising and technology's evolution around it. Shifts in media have had a profound effect - the reach of linear television media has decreased significantly, while digital advertising options have expanded. Businesses are looking to blend linear and streaming advertising, but it can be complex to make an effective distinction. There is significant global variation in media consumption and advertising potential. While the UK was the first market where digital spending overtook traditional, the European market is diverging from patterns in the U.S.. Many businesses are looking to AdTech to make the process more efficient, but there are limits its capabilities. Agencies still have a significant role to play, but the advertising buying and planning that has been a big part of their business could be under threat from advances delivered by AI. Enterprises have a lot to wrestle with, but they need to keep focused on the fundamental task of winning hearts and minds.   More S&P Global Content: Kagan Media and Telecom Summit event link   For S&P Global subscribers: Big Four ad agencies see mixed results due to macro uncertainty A sneak preview of the Kagan Media & Telecom Summit 2025 See it in charts: TV Networks, June 2025   Credits: Host/Author: Eric Hanselman Guests: Natalie Colakides, Ian Whittaker Producer/Editor: Adam Kovalsky Published With Assistance From: Sophie Carr, Feranmi Adeoshun, Kyra Smith

In this episode of the Super CMO Show, Srinjoy Das, a marketing leader with experience at digital-first companies like Krafton, Tencent, and Airtel, reveals the future of marketing. From his civil engineering background at NIT Trichy to his finance-heavy education at IIM Calcutta, Srinjoy brings a unique analytical perspective to modern marketing. He discusses why marketers must become fluent in finance to gain credibility with CEOs and CFOs, shares the science behind viral content creation, and explains how to authentically engage Gen Z audiences. The conversation covers everything from building content-first campaigns to understanding the metrics that matter in digital marketing, offering actionable insights for marketers navigating today's competitive landscape.About SrinjoySrinjoy Das is a marketing professional with extensive experience in digital-first companies including Krafton (PUBG Mobile), Tencent, and Airtel.  He has worked across gaming, entertainment, and telecom sectors, specialising in viral marketing, Gen Z engagement, and data-driven marketing strategies. At Krafton, he has led marketing campaigns that achieved record-breaking engagement and helped launch BGMI (Battlegrounds Mobile India) with the “India Ki Heartbeat” campaign.5 Marketing Insights from Krafton's Srinjoy Das:

What is “manipulative design”? How does this concept differ from “dark patterns”? How could we expand website and mobile app monitoring to a company's ad stack?  Boltive's Christine Desrosiers has joined us for another Privacy Tech interview. She is an operations and product professional with 20 years of experience building best-in-class publisher ad stacks and ops teams, and integrating ad and site stacks with Privacy Tech. She is involved in a number of industry working groups and advisory boards, working to raise the bar on privacy, security and transparency.  References: Christine Desrosiers on LinkedIn Boltive: monitor security and privacy compliance across the consumer front end (including publishing and AdTech) Jessica B. Lee, Chair of Loeb & Loeb LLP's Privacy, Security & Data Innovations practice Global Privacy Enforcement Network: 2024 “sweep” on deceptive design patterns FTC, ICPEN, GPEN Announce Results of Review of Use of Dark Patterns Affecting Subscription Services, Privacy (FTC, July 2024) Bringing Dark Patterns to Light (FTC, September 2022) Daniel Solove, A Taxonomy of Privacy (UPenn Law Review, January 2006) - see “decisional interference” Website Privacy Controls (New York State Attorney General) FTC study finds ‘dark patterns' used by a majority of subscription apps and websites (TechCrunch, July 2024) FTC vs. Amazon (“Roach Motel” pattern through the internally called “Illiad” process for consumers to cancel their Amazon Prime membership) California SB 690: A new hope for CIPA litigation overload? (Norton Rose Fulbright) Daniel Solove: On Privacy and Technology (Masters of Privacy, March 2025) Max Anderson (Ketch): Privacy Tech spotlight I – the future of CMPs, value vs. hype in privacy compliance SaaS (Masters of Privacy, April 2025) Daniel Barber (DataGrail): Privacy Tech spotlight II – widespread non-compliance, opt-out challenges, and shadow AI (Masters of Privacy, May 2025) Cillian Kieran (Ethyca): Privacy Tech spotlight III – compliance as an engineering challenge (Masters of Privacy, June 2025) Vaibhav Antil (Privado): Privacy Tech spotlight IV - from trust to evidence (Masters of Privacy, July 2025)

Next in Media spoke with WPP Media's Jessica Brown and Spark Foundry Worldwide's Kelly Metz, focusing on YouTube's growing role in the TV marketplace, the shift towards holistic video measurement, the increasing importance of AI and streamlined approaches in media buying, and the evolving challenges and opportunities in creator partnerships and cross-platform attribution.

This episode is brought to you by Walmart Connect. From homepage to home improvement. Win Carts and Minds with Walmart Connect.Next in Media spoke with Sarah Hofstetter, chairwoman of Profitero, a division of Publicis, about the haves and have nots in retail media, whether the big players TV presence is going to cause a bifurcation in the market, and what agentic shopping might do to the whole category.

What happens when the world's most popular AI tools become ad platforms? That's the question I put to Aaron Goldman, CMO of MediaOcean, in a candid conversation about the future of advertising, search, and AI-native experiences. Aaron brings over two decades of industry insight to the table, sharing his perspective on how platforms like ChatGPT are becoming the next digital frontier, not just for consumer interaction but for ad monetization. As generative AI shifts from novelty to utility, the implications for marketers are profound. Google, Meta, OpenAI, and Perplexity are all experimenting with ways to integrate advertising without disrupting user experience. But what happens when the interface you trust for recommendations also serves you tailored promotions? We explore how AI can shape embedded ads, personalize intent-driven marketing, and even facilitate transactions within the prompt itself. Aaron also reflects on the rise of AIO (AI Optimization), what it means for traditional paid search, and how agencies must adapt to tools like Model Context Protocol to stay relevant. This episode isn't just about platforms and protocols. It's about empathy, creativity, and critical thinking in a world increasingly automated by algorithms. If AI becomes your co-pilot, how do you stay in the driver's seat? So what do you think? Will AI advertising be a seamless leap forward or the start of a trust crisis? Let me know your thoughts after the episode.

In this episode of Next in Media, Mike Shields interviews Dani Mariano, CEO of Razorfish, about their research into Gen Alpha, highlighting this generation's unique media consumption habits, brand maturity, and influence on household purchasing decisions, as well as Razorfish's "creator collab" program designed to meet the evolving demands of creator-centric marketing.

In this episode of the Programmatic Digest, we sit down with Heather Macaulay, President of MadTech, an AdTech consultancy transforming how teams approach data, integrations, and strategy. Heather shares her unexpected journey into ad tech—from Newbury Street project management to Pubmatic to founding MadTech—and the lessons she's picked up along the way. We dive into what it really means to have a strong, scalable tech stack, the common mistakes advertisers make when choosing tools, and why platform connectivity is now mission-critical. Heather also breaks down how MadConnect, MadTech's integration engine, is solving industry-wide challenges around data orchestration and interoperability. We also talk about early career growth, preparedness as a power move, and the importance of being a lifelong student. Plus, Heather shares how AI is shaping her workflow and offers tactical advice for making the most of tools like ChatGPT. If you're in your first few years in the industry—or managing a team that is—this episode is gold.     About Us: We teach historically excluded individuals how to break into programmatic media buying and land their dream jobs. Through our Reach and Frequency® program, an engaged community, and expert coaching, we offer: Programmatic Training & Coaching: Executive Membership: for the busy mid-level to senior or director-level programmatic ninja looking for a structured, high-impact way to stay ahead of evolving trends, sharpen your optimization skills, and connect with like-minded experts Join Here: https://programmaticdigest14822.ac-page.com/executivemembership   Accelerator Program: A 6-week structured program with live coaching, hands-on DSP exercises, and real-time feedback. Sign Up: https://reachandfrequencycourse.thinkific.com/courses/program  Self-Paced Course: Learn at your own speed with full content access. Enroll Here: https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course       Timestamps: (00:00) - Welcome & Guest Intro (01:49) - Heather's Origin Story: From Literature to Ad Tech (04:28) - Events, Community, and Female-Forward Activations (06:28) - What MadTech Does: Product + Data Consultancy (07:26) - Solving Integration Challenges with MadConnect (08:55) - Advice for Newbies: Be Curious, Prepared & Over-Invest (11:47) - Tech Stack Talk: Common Gaps and Evaluation Strategy (15:18) - API Gaps & the Cost of Poor Connectivity (17:31) - Real-World Examples: Activating Audiences with MadConnect (20:35) - Emerging Trend: AI in Strategy, Sales & Workflow (25:03) - How to Use AI as a Junior Team Member (27:27) - Heather's Tips for Prompting, Positioning & Product Copy (30:27) - Final Thoughts & Where to Connect     Meet Our Guest: Heather Macaulay – President, MadTech Connect on LinkedIn     Meet The Team: Hélène Parker - Chief Programmatic Coach https://www.heleneparker.com/  https://www.linkedin.com/in/helene-parker/   Manuela Cortes - Co-Host  Programmatic Digest In Espanol:  https://www.linkedin.com/in/manuela-cortes-/     Learn Programmatic: As a TEAM: heleneparker.com/workshop As a Programmatic Ninja: heleneparker.com/course Newsletter: heleneparker.com/newsletter Programmatic Digest LinkedIn YouTube  

Why Universities Need To Be Marketable BrandsBurzeen Bhathena reveals how universities market themselves like top consumer brands, balancing competition, regional awareness, and multi-stakeholder needs. He explains why even well-known institutions must invest heavily in digital, print, and outreach campaigns to attract quality students and faculty. From parents and students to corporates and influencers, every audience requires a unique message.5-Point Summary✅ Education is Big Business – Universities now market like FMCG brands to stay competitive.

As it stands today, the average social media user is privy to anywhere between 4000 to 10,000 ads a day. So, how much of this churn is down to Data and AI and how efficiently do businesses bridge the gap between ad tech and customer value? In this episode of Bringing Data and AI to Life, our host Nick Dobbins, Worldwide VP and Field CTO at Informatica, welcomes Praveen Gujar, Director of Product at LinkedIn, to explore the evolution of ad tech platforms, real-time data scaling, and the delicate balance between personalization and privacy. Whether you're leading marketing technology initiatives or building data infrastructure for advertising platforms, this conversation delivers practical insights on leveraging AI for hyper-personalization while maintaining user trust. Tune in to discover how successful ad tech platforms are simplifying complex data architectures to deliver real-time, personalized experiences at scale.

In this episode of The Abstract, host Tyler Finn sits down with Andrew Epstein, General Counsel of Demandbase, for a candid conversation on building a legal career rooted in curiosity, intentionality, and creative risk-taking. From starting his career in the GC's office of the Washington Nationals to handling high-stakes spinouts at LiveRamp, Andrew shares how he made bold choices, built trust across functions, and scaled legal teams strategically. He dives deep into building legal ops, leveraging AI thoughtfully, and what it really takes to thrive as a first-time GC. A must-listen for in-house leaders, aspiring GCs, and legal professionals navigating a rapidly evolving legal landscape.Read detailed summary: https://www.spotdraft.com/podcast/episode-107TopicsIntroduction – 00:00Andrew's intentional path to law school and first job at a GC's office – 02:28Working for the Washington Nationals and using that experience to stand out – 04:38Choosing O'Melveny for its cross-office structure and California links – 08:10From Capital Markets to Privacy: Why Andrew Left Big Law for In-House at LiveRamp – 09:49Managing complex transactions: M&A, spinout from Axiom, NYSE listing – 17:18Privacy, Adtech, and Proving Your Value in a Changing Legal Team – 22:04Getting hired as GC at Demandbase through cross-functional trust – 27:33Scaling the legal team intentionally for IPO readiness – 29:41Growing as a first-time GC through peer mentorship – 32:43Building a lean, flexible team that integrates AI and legal ops – 35:35Encouraging AI experimentation over shiny tools – 40:08Rapid-fire Question – 46:04Connect with us:Andrew Epstein - https://www.linkedin.com/in/andrew-epstein-3b22a471/Tyler Finn - https://www.linkedin.com/in/tylerhfinnSpotDraft - https://www.linkedin.com/company/spotdraftSpotDraft is a leading contract lifecycle management platform that solves your end-to-end contract management issues. Visit https://www.spotdraft.com to learn more.

Jonah joins Eric Franchi and Joe Zappa to discuss the key factors that allowed his company Moat to exit for $850M to Oracle and how he's approaching GTM differently this time around with his marketing measurement company Mobian. Joe, Eric, and Jonah riff on the Mobian story in real-time, and Joe scintillates the audience with a detour into French philosophy (courtesy of Jonah's dad).

In this episode of the Ad Tech Godpod, host AdTechGod speaks with Taylor Simons, founder of TCHT and former MediaMath executive. They discuss Taylor's intentional journey into ad tech, the lessons learned from MediaMath's bankruptcy, and the current trends in the industry, including the dynamics between SSPs and DSPs, bid duplication, and the role of SPO and curation. They also explore the limitations of the open exchange and the misaligned incentives within the ad tech ecosystem, concluding with a discussion on the future of AI in advertising. takeaways Taylor Simons intentionally entered the ad tech industry. MediaMath's bankruptcy was a painful experience for Taylor. Turning failures into successes is possible with the right mindset. SPO is still developing and has potential for growth. There are over 200 SSPs actively participating in the market. Misaligned incentives between SSPs and DSPs create challenges. The open exchange has significant limitations for advertisers. Publishers need to consolidate their SSP partnerships for better results. Sharing campaign KPIs can improve trust and performance in the ecosystem. AI has the potential to create new programmatic channels in advertising. Chapters 00:00 Introduction to Ad Tech and Taylor Simons 02:10 Taylor's Journey into Ad Tech 05:09 Lessons from MediaMath's Bankruptcy 06:48 Current Trends in Ad Tech 08:59 Understanding SSPs vs. DSPs 11:06 Bid Duplication and Its Impact 13:13 The Role of SPO and Curation 15:41 The Limitations of Open Exchange 18:51 Incentives in the Ad Tech Ecosystem 22:49 The Future of AI in Ad Tech Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Andreas Munk Holm sits down with Rich Ashton to unpack the unique thesis behind FirstPartyCapital, a specialist VC fund backing early-stage founders in the global AdTech and MarTech sector.Rich explores why this trillion-dollar industry has remained overlooked by mainstream VC, what it takes to be a successful investor in the complex ad ecosystem, and why FirstPartyCapital's massive LP network and deep expertise are enabling them to lead the charge.Here's what's covered:04:07 Why AdTech is the Trillion Dollar Niche11:51 The Facebook & Google Dominance Myth12:22 Case Studies: Trade Desk, AppLovin, Lumen14:17 Why Most Funds Miss the AdTech Opportunity15:38 DOJ vs Google, and the Breakup Implications17:20 AI & the Future of Attention24:37 Why First Party Capital is Uniquely Positioned26:27 From Fund to Syndicate, Studio, and Lending28:54 Portfolio Highlights: Lumen, Bedrock, Pixels31:22 Fund II: Now Raising, Backed by Strategic LPs

Taken from the AI + a16z podcast, Arcjet CEO David Mytton sits down with a16z partner Joel de la Garza to discuss the increasing complexity of managing who can access websites, and other web apps, and what they can do there. A primary challenge is determining whether automated traffic is coming from bad actors and troublesome bots, or perhaps AI agents trying to buy a product on behalf of a real customer.Joel and David dive into the challenge of analyzing every request without adding latency, and how faster inference at the edge opens up new possibilities for fraud prevention, content filtering, and even ad tech.Topics include:Why traditional threat analysis won't work for the AI-powered webThe need for full-context security checksHow to perform sub-second, cost-effective inferenceThe wide range of potential actors and actions behind any given visitAs David puts it, lower inference costs are key to letting apps act on the full context window — everything you know about the user, the session, and your application. Follow everyone on social media:David MyttonJoel de la GarzaCheck out everything a16z is doing with artificial intelligence here, including articles, projects, and more podcasts. Stay Updated: Let us know what you think: https://ratethispodcast.com/a16zFind a16z on Twitter: https://twitter.com/a16zFind a16z on LinkedIn: https://www.linkedin.com/company/a16zSubscribe on your favorite podcast app: https://a16z.simplecast.com/Follow our host: https://x.com/eriktorenbergPlease note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. a16z and its affiliates may maintain investments in the companies discussed. For more details please see a16z.com/disclosures. 

Send me a messageMost people don't think about carbon emissions when they think about the internet—let alone digital advertising. But here's the kicker: the ad tech ecosystem is responsible for roughly the same emissions as the global aviation sector. Yes, really.In this episode of the Climate Confident podcast, I spoke with Frank Maguire, SVP of Product Marketing & Sustainability at Equativ (formerly Sharethrough), about the often-overlooked climate impact of digital ads. We broke down how every impression, bid, and page refresh contributes to a complex, energy-intensive infrastructure—and what's actually being done to clean it up.Frank shared how programmatic advertising works, why the auction-based model generates such high emissions, and what's being done to make ad delivery more efficient. We explored GreenPMPs (Private Marketplaces) that strip out high-emission inventory while improving performance, the role of AI in optimising and complicating emissions, and why industry collaboration is key.We also discussed how regulation like the EU's CSRD is pushing companies to measure and act on their digital carbon footprint—and why that matters for brands, platforms, and consumers alike.If you've ever wondered how something as invisible as online ads can have a tangible climate impact—or how business can respond—this episode unpacks it all.Listen now to learn how the ad tech world is confronting its emissions problem, and what it means for sustainability in digital infrastructure. Digital Disruption with Geoff Nielson Discover how technology is reshaping our lives and livelihoods.Listen on: Apple Podcasts Spotify Digital Disruption with Geoff Nielson Discover how technology is reshaping our lives and livelihoods.Listen on: Apple Podcasts SpotifySupport the showPodcast supportersI'd like to sincerely thank this podcast's amazing supporters: Jerry Sweeney Andreas Werner Stephen Carroll Roger Arnold And remember you too can Support the Podcast - it is really easy and hugely important as it will enable me to continue to create more excellent Climate Confident episodes like this one.ContactIf you have any comments/suggestions or questions for the podcast - get in touch via direct message on Twitter/LinkedIn. If you liked this show, please don't forget to rate and/or review it. It makes a big difference to help new people discover the show. CreditsMusic credits - Intro by Joseph McDade, and Outro music for this podcast was composed, played, and produced by my daughter Luna Juniper

In this episode of the AdTech Godpod, host AdTech God speaks with Fariba Zamaniyan, Global Vice President of Data Monetization at TiVo. Fariba shares her journey from her immigrant roots to becoming a leader in the AdTech industry, discussing her experiences at Nielsen and the evolution of TiVo from a DVR company to a data powerhouse. The conversation explores the importance of metadata in advertising, the shift to streaming, and the exciting trends shaping the future of AdTech. Takeaways Fariba's journey reflects the impact of immigrant experiences on career paths. Her passion for advertising began in childhood, influenced by family and media. TiVo was a pioneer in giving consumers control over their viewing experience. The evolution of TiVo highlights the importance of adapting to technological changes. Data plays a central role in understanding advertising effectiveness. Metadata is crucial for measuring advertising in a cookie-less environment. The industry is moving towards alternative currencies for audience measurement. Global expansion is a key focus for TiVo's future growth. The integration of audio and video advertising presents new opportunities. Fariba finds excitement in the creative and dynamic nature of the AdTech industry. Chapters 00:00 Introduction to Fariba Zamaniyan and TiVo 02:24 Fariba's Journey: From Immigrant Roots to AdTech Leader 09:32 The Evolution of TiVo: From DVR to Data Powerhouse 13:00 AdTech Transformation: Navigating the Shift to Streaming 17:30 The Importance of Metadata in a Cookie-less World 22:39 Looking Ahead: Exciting Trends in AdTech 27:21 What Keeps Fariba in the Industry? Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Shift AI Podcast, Boaz Ashkenazy welcomes Brian Buchwald, who leads AI strategy and product development at Edelman, the world's largest communications firm. With his impressive background spanning investment banking, ad tech, digital media, and entrepreneurship, Buchwald offers a unique perspective on how AI is transforming both internal operations and client services at global scale.Discover how Edelman is implementing AI across its 7,000-employee organization and for its prestigious client roster. Buchwald shares fascinating insights on the balance between automation and human expertise, the evolution of trust in the AI era, and how communications professionals are quantifying their impact. Whether you're interested in AI implementation at enterprise scale or the future of knowledge work, this episode reveals how "curated automation" is redefining an entire industry while keeping the human element at its core.Chapters:[00:00] Introduction to Brian Buchwald and Edelman[03:09] Brian's Career Journey from Ad Tech to Communications[05:35] Four Lenses of AI Implementation at Edelman[06:59] Trust Quantification and Research Transformation[10:17] Trust and AI: The Public Perception[13:01] Three-Tiered Approach to Client Transformation[17:55] Measuring Business Value in Communications[21:48] The Human-Machine Partnership in Creative Work[24:11] Mentors and Strategic Influences[29:11] The Future of Work: Curated AutomationConnect with Brian BuchwaldLinkedIn: https://www.linkedin.com/in/brian-buchwald-0447591/ Email: brian.buchwald@edelman.com Connect with Boaz AshkenazyLinkedIn: https://www.linkedin.com/in/boazashkenazy X:https://x.com/boazashkenazyEmail: shift@augmentedailabs.comThe Shift AI Podcast is syndicated by GeekWire, and we are grateful to have the show sponsored by Augmented AI Labs.  Our theme music was created by Dave Angel  Follow, Listen, and SubscribeSpotify | Apple Podcast | Youtube

Duration Media CEO Andy Batkin joins Eric Franchi and Joe Zappa to discuss why and how his company evolved from a focus on viewability to curation and combining old-school sales and marketing tactics with more modern approaches.

Next in Media sat down with Chloe Wix, Head of Global Product & Commercial Growth at Spotify at the company's beach venue in Cannes, to talk about AI-generated audio ads, why Spotify is leaning more into monetizing non-subscribers, and whether the 'background' medium can graduate into the video ad market.

In this episode of Grow a Small Business, host Troy Trewin interviews Julia Linehan, founder of The Digital Voice, a UK-based PR and marketing agency specializing in ad tech and martech. Julia shares her journey from a solo consultant to leading a remote team of 36, including 28 full-time equivalents. Over the past six years, she has grown the agency's revenue sixfold and doubled profits, driven by her people-first approach. Julia discusses the challenges of letting go, the power of consistent company culture, and the value of tools like Trello and Slack. She also highlights the importance of work-life balance and strong client relationships in building a sustainable, scalable business. Other Resources: When should a growing small business have a Board of Directors or Advisors? Get a return from an effective Chairperson of a Board An easy way to measure if your customers love you in 21 minutes – use the Net Promoter Score (NPS). And it's FREE. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: What do you think is the hardest thing in growing a small business? According to Julia Linehan, the hardest thing in growing a small business is managing stress. She explains that without effectively handling stress, it can quickly become overwhelming and negatively impact both the individual and the business. She also highlights cash flow management as a significant challenge, noting the delicate balance required between growth, maintaining profitability, and ensuring financial stability. What's your favorite business book that has helped you the most? Julia Linehan's favorite business books that have helped her the most are "Big Impact Without Burnout" by Bianca Best and "Radical Candor" by Kim Scott. She also recommends "The One Minute Manager" and "Monkey Management" for their practical insights on leadership and team communication. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Julia Linehan recommends several valuable podcasts and online learning resources for small business growth, including her agency's own shows Off Record On Point and Legends of Adtech. She also highlights podcasts by Tamara Littleton and Paul Gubbins with Wayne Blodwell for insights into the ad tech and marketing industries. For ongoing learning, she suggests platforms like Skillshare and Coursera and encourages dedicating regular time, such as a weekly “Boost Your Power Hour,” to continuous professional development. What tool or resource would you recommend to grow a small business? Julia Linehan recommends using the right tools to support remote collaboration and project management when growing a small business. Her top picks are Trello, for organizing tasks and workflows with transparency, and Slack, for maintaining strong team communication and connection. She emphasizes that investing in effective software tailored to your business needs is essential for sustainable growth. What advice would you give yourself on day one of starting out in business? Julia Linehan's advice to herself on day one of starting out in business would be to be present, enjoy the journey, and smile through it. She believes that the more you enjoy what you're doing, the more others around you will too, creating a positive ripple effect in both team culture and client relationships. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey.     Quotable quotes from our special Grow A Small Business podcast guest: People over profits—invest in your team, and the returns will follow – Julia Linehan Let go, trust your team, and watch them fly – Julia Linehan You don't need to chase every opportunity – protect your culture first – Julia Linehan      

Who can really claim to be a privacy engineer? Does this change in the digital marketing arena? What is the winning formula to integrate this role within the company's privacy practice? Thomas Ghys has worked as a management consultant, data scientist, and data strategist, including a 5-year stint at McKinsey, prior to setting up his own privacy engineering practice. He has deep expertise in MarTech and AdTech, auditing traditional machine learning models and data flows. He is also the founder and CEO of Webclew, a tool that helps with the auditing of websites and mobile apps. References: Thomas Ghys on LinkedIn Webclew: scanning websites and apps for privacy risks CNIL: a focus on mobile SDKs, announcing enforcement actions in 2025 Thomas Ghys: BAPD expectations for cookie compliancy unattainable for most publishers Dr. Augustine Fou: dismantling marketing attribution, ad fraud controls, and the business case for third-party cookies (Masters of Privacy, February 2024)

In today's conversation, where we dive deep into the art and science of managing substantial ad spend in an unpredictable market.Our guest, Borja Cuan, isn't just a seasoned leader in the performance advertising world—he's seen nearly every twist and turn this industry can throw at you. Having started his journey way back in 1998, Borja brings hard-earned wisdom and fresh insights to the conversation, sharing how adaptability and resilient mindsets separate fleeting trends from truly great businesses. We explore how Borja's strategic business solutions have shaped client teams and sparked sustainable growth—focusing on what it really takes to scale up, maintain momentum, and build trust.You'll hear candid stories of transformation, the challenges of staying results-driven at scale, and why the unicorn mentality is less about luck and more about relentless innovation and fierce attention to detail.Expect to learn: The real challenges of stewarding significant marketing budgets without losing sight of ROI and efficiency.Practical strategies for building unicorn companies, from high-impact campaign fixes to people-first leadership.How adaptability is the ultimate skill—and how Borja weaves it into Four15's daily culture.Subtle shifts in the industry, and why an unwavering commitment to client experience remains a game-changer.If you're keen to unpack the creative, sometimes chaotic journey behind today's most successful marketing initiatives, join us for an honest look behind the curtain with someone who's lived it, shaped it, and continues to redefine what's possible in performance advertising. Contact Details: LinkedIN:  https://www.linkedin.com/in/borjacuan/ Website: four15digital.com Remember to SUBSCRIBE so you don't miss "Information That You Can Use." Share Just Minding My Business with your family, friends, and colleagues. Engage with us by leaving a review or comment. https://g.page/r/CVKSq-IsFaY9EBM/review Your support keeps this podcast going and growing.Visit Just Minding My Business Media™ LLC at https://jmmbmediallc.com/ to learn how we can help you get more visibility on your products and services. #BorjaCuan #PerformanceAdvertising #DigitalMarketing #AdTech #ClientSuccess #BusinessGrowth #MarketingStrategy #Four15Digital #Leadership #advertisingindustry

In this episode of the AdTechGod Pod, Giuseppe La Rocca, VP Global Enterprise at StackAdapt, shares his journey from a blue-collar background to becoming a leader in ad tech. He discusses his experiences at Yahoo, the transition to StackAdapt, and the importance of understanding the differences between mid-market and enterprise clients. Giuseppe emphasizes the significance of customer outcomes and the evolving landscape of digital advertising, particularly in relation to live sports and the integration of AI. He concludes with a reflection on the positivity and innovation within the industry. Takeaways Giuseppe La Rocca's journey reflects the importance of hard work and adaptability. Building relationships and learning from mentors is crucial in career development. Understanding customer needs is key to successful enterprise partnerships. Mid-market clients often face high stakes in their advertising campaigns. The convergence of AdTech and MarTech is shaping the future of digital advertising. AI is becoming essential for improving programmatic trading efficiency. Live sports are transitioning to CTV, presenting new opportunities and challenges. Positivity and gratitude are vital for sustaining a career in ad tech. The ad tech industry is undergoing significant changes, but innovation remains strong. Collaboration and cross-functional teamwork are essential for addressing enterprise challenges. Chapters 00:00 Introduction to Giuseppe La Rocca and His Journey 05:52 Transitioning to Enterprise Partnerships at StackAdapt 12:13 Understanding Mid-Market vs. Enterprise Clients 18:11 The Future of StackAdapt and Industry Trends 24:07 The Importance of Positivity in Ad Tech Learn more about your ad choices. Visit megaphone.fm/adchoices

Heather Carver, Chief Revenue Officer at Freestar, shares her journey in the ad tech industry, discussing her experiences from working at various companies to her current role. She highlights the evolution of publisher monetization, the impact of AI on the industry, and her optimistic view on the future of advertising technology. Heather emphasizes the importance of curation in enhancing publisher success and the potential for innovation driven by AI advancements. Takeaways Heather Carver has a diverse background in ad tech, starting from a liberal arts education. Her journey includes significant roles at companies like Amazon and Rubicon. The ad tech landscape has evolved from remnant inventory to programmatic advertising. AI has been integrated into ad tech for years, automating various processes. Curation is seen as a positive development for publishers in the ad tech space. The importance of maintaining quality and brand safety in advertising is emphasized. Heather believes that AI will create new job opportunities in the industry. The future of ad tech is exciting with potential innovations from Google and AI. Heather's focus is on reducing dependence on major players like Google. The conversation highlights the importance of relationships in the ad tech industry. Learn more about your ad choices. Visit megaphone.fm/adchoices

What if you could test drive your entire customer experience — before even writing a line of code? Agility isn't just about reacting fast — it's about thinking ahead, designing deliberately, and testing before committing. In an age where customer expectations shift by the minute, businesses can't afford to just “build and hope.” Today we are here at PegaWorld 2025 at the MGM Grand in Las Vegas, and we're exploring how Generative AI-powered prototyping can help organizations visualize and refine the full customer journey before it's built — and why tools like Pega's Customer Engagement Blueprint are changing how brands think about strategy, customer-centricity, and innovation.To walk us through this, I'd like to welcome back to the show Tara DeZao, Sr. Product Marketing Director at Pega. About Tara De ZaoTara DeZao, Director of Product Marketing, AdTech and MarTech at Pega, is passionate about helping clients deliver better, more empathetic customer experiences backed by artificial intelligence. Over the last decade, she has cultivated a successful career in the marketing departments of both startups and Fortune 500 enterprise technology companies. She is a subject matter expert on all things marketing and has authored articles that have appeared in AdExchanger, VentureBeat, MarTech Series and more. Tara received her bachelor's degree from the University of California, Berkeley and an MBA from the University of Massachusetts, Amherst. RESOURCES Pega: https://www.pega.com https://www.pega.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brandsOnline Scrum Master Summit is happening June 17-19. This 3-day virtual event is open for registration. Visit www.osms25.com and get a 25% discount off Premium All-Access Passes with the code osms25agilebrandDon't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

James Harenchar is the President & CEO of Response Marketing Group, a consumer-data-focused marketing agency in Richmond, Va. As such, he is responsible for relationship development and account strategy at the independent agency, which offers marketing strategy/planning, data analytics, and interactive services. The agency serves many clients in the financial services, tourism, and healthcare sectors. RMG was founded in 1986 and their approach is consistent with the success gleaned from 35+ years of experience – data insights married to relevant messaging to the target audience. They are channel-neutral and work with select clients to define the KPIs that will drive revenue growth, customer growth, and increased asset values. They have developed several proprietary Ad Tech solutions that have introduced game-changing outcomes for DMOs across the US. In addition to serving as CEO, Jim leads the Travel and Tourism practice for RMG, which includes clients such as Arkansas Tourism, Georgia Tourism, Visit Savannah, Crested Butte, The Ritz Carlton, and The Resort Hotel Association among others. He is a thought leader within the tourism sector and a frequent speaker at the Southeast Tourism Society conference, Forrester Marketing Conference, Ad Federation, DestiCon, and Gartner. Prior to Response Marketing Group, Jim was Senior Vice President at The Allant Group in Chicago, IL from 2010-2014. He led the Strategic Consulting practice that delivered marketing strategy and high-level research to CMOs and brand managers at clients such as GM, Comcast, Nationwide Insurance, US Tennis Association, US Cellular, Blue Cross/Blue Shield, and Wells Fargo. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!   Connect with James Harenchar: Website: www.rmg-usa.com X: https://www.twitter.com/RMG_USA_VA LinkedIn: https://www.linkedin.com/in/jharenchar/ Facebook: https://www.facebook.com/rmgusallc                                     *E – explicit language may be used in this podcast.

Mike and Emily Riley talk media agency paralysis, Amazon vs Trade Desk, Paramount Drama and Sydney Sweeney Soap.

In a world saturated with synthetic voices and emotionless assistants, Hume AI stands out as a genuine leap forward. Far from being just another text-to-speech (TTS) system, their Octave platform is a new breed: the first speech-language model built on a large language model (LLM), capable of understanding not just the words we write, but …

How do advertisers, publishers, and tech platforms share responsibility for user data under the GDPR? In this episode of The Data Chronicles, Scott Loughlin is joined by Etienne Drouard to break down the IAB Europe Transparency and Consent Framework, exploring how recent court rulings clarify liability in the complex ad tech ecosystem. They discuss what this means for organizations' compliance strategies and why clear documentation and contracts are now more important than ever for managing risk in digital advertising.

Send us a text25% cashback on an Amazon purchase.  35% back at Kroger.  Now do I have your attention?And this is cashback on a debit card.  You thought debit card cashback vanished a decade ago? It had.But now it just may be coming back.On the show are David Metz, CEO of Prizeout, an innovator in adtech, and he is here to talk about a new product, CashBack+ Pay.Also on the show is Amy Sink, CEO of Interra Credit Union, an Indiana institution with assets around $2 billion, an investor in the Prizeout CUSO.As for those eye popping cashback purchases, they are real and both were enjoyed by Interra members who had signed up Cashback + Pay, relates Sink.According to Prizeout, “The first group of credit unions now live with CashBack+ Pay includes Interra Credit Union, Michigan State Federal Credit Union, United Financial Credit Union, Golden 1 Credit Union and People Driven Credit Union.”Cashback rates vary - sometimes by day, often by a member's particular demographic.  But, says Metz, the usual rate now is averaging 6.8%.  Rewards are instant too.Metz in the show tells about the mechanics of Cashback + Pay and Sink is the articulate evangelist.  Also on the show in a cameo is Andrea Holland, who handles communications for Prizeout.Listen up.Like what you are hearing? Find out how you can help sponsor this podcast here. Very affordable sponsorship packages are available. Email rjmcgarvey@gmail.com  And like this podcast on whatever service you use to stream it. That matters.  Find out more about CU2.0 and the digital transformation of credit unions here. It's a journey every credit union needs to take. Pronto

Emily and Mike talk about the ad world's new obsession with models, and whether brands are too trusting of AI ad buying.

Tim Seavey is a seasoned marketing and business development leader with a passion for helping individuals and companies find their voice. As Co-Owner of Vizolutions LLC, he specializes in organic digital marketing, leveraging data-backed strategies to enhance clients' online presence and reputation. Tim's expertise extends to competitive speech and debate coaching, reflecting his commitment to effective communication. His approach combines storytelling and strategic insight to drive meaningful engagement and growth for businesses. Website: https://vizolutionsinc.com/  LinkedIn: https://www.linkedin.com/in/tim-seavey-52444098/  Facebook: https://www.facebook.com/vizolutions/    Spencer Traver is a seasoned marketing leader with deep experience in scaling startup and high-growth environments. After seven years with a rapidly growing Adtech company that reached a $1.5 billion valuation, he transitioned to lead marketing at Sustainment, an Austin-based SaaS startup serving the manufacturing industry. In his current role, Spencer is focused on accelerating product-market fit by establishing foundational marketing strategies and driving outreach across commercial, federal, and defense sectors. Beyond his day job, he's an active contributor to the Dallas-Fort Worth entrepreneurial ecosystem—serving on advisory boards, hosting free marketing workshops, and regularly speaking at industry events and podcasts. Website: https://www.sustainment.com/ LinkedIn: https://www.linkedin.com/in/spencertraver/ YouTube: https://www.youtube.com/@sustainment-srm   In this episode, we explore SEO insights, AI influence, and marketing strategies with Tim and Spencer.   Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz   Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

For B2B marketers, reaching the right decision-makers can feel like searching for a needle in a haystack. Traditional lead generation tactics often produce high volumes of low-quality leads that rarely convert, while valuable opportunities slip through the cracks. Account-based marketing (ABM) flips this model on its head by focusing your resources on a carefully selected …

Next in Media spoke with Conor McKenna, partner at Luma Partners, about what's held ad tech back from exploiting the creator economy, and why creators themselves - along with a new competitive dynamic among the tech platforms - may lead the industry in a whole new direction.

The ad industry is seeing major shifts, with Microsoft stepping back from Xandr amidst the rise of AI and the complexities of CTV advertising at the forefronts. Meanwhile, the value of local advertising is in question, as it struggles to keep up with the evolution of digital platforms and measurement.

Discord begins to trial face scanning for age verification in the UK and Australia, and Anthony Spadafora from Tom's Guide shares his AR-driven productivity experience after getting rid of his laptop.Starring Jason Howell, Huyen Tue Dao, and Anthony Spadafora.Show notes can be found here.