Podcasts about adtech

For B2B marketers, reaching the right decision-makers can feel like searching for a needle in a haystack. Traditional lead generation tactics often produce high volumes of low-quality leads that rarely convert, while valuable opportunities slip through the cracks. Account-based marketing (ABM) flips this model on its head by focusing your resources on a carefully selected …

Producing high-quality video content is already a big investment. But without a compelling voiceover, even the most beautifully edited video can fall flat. A powerful voiceover doesn't just explain your message—it adds personality, boosts viewer engagement, and drives action. Unfortunately, hiring voice talent is time-consuming, expensive, and often frustrating to manage. Talkia Talkia is advanced …

Next in Media spoke with Conor McKenna, partner at Luma Partners, about what's held ad tech back from exploiting the creator economy, and why creators themselves - along with a new competitive dynamic among the tech platforms - may lead the industry in a whole new direction.

A&P are joined by Andrew Woods, the GC of AdTech company PubMatic, formerly of Twitter. Andrew's origin story can be heard on the 2/22/23 Episode. This conversation focuses on the changing economic model of the internet and AI's massive impact on our future and the future of ads/privacy.

The ad industry is seeing major shifts, with Microsoft stepping back from Xandr amidst the rise of AI and the complexities of CTV advertising at the forefronts. Meanwhile, the value of local advertising is in question, as it struggles to keep up with the evolution of digital platforms and measurement.

Đừng quên subscribe: https://www.youtube.com/@vietnaminnovatorsdigestTrong tập mới nhất của Vietnam Innovators Digest (Tiếng Việt) tuần này, chúng ta cùng chào đón chị Nguyễn Thị Diễm Thư, Business Development Manager của Yango Ads Việt Nam. Hiện Yango Ads đang phát triển một hệ thống thanh toán trực tiếp trong ứng dụng với mức phí chỉ 10%, cho phép tích hợp phương thức thanh toán bên thứ ba mà không cần thông qua hệ sinh thái khép kín như App Store hay Google Play. Với khả năng mở rộng linh hoạt và tỷ lệ chuyển đổi ấn tượng, giải pháp này được kỳ vọng sẽ tạo ra làn sóng đổi mới trong lĩnh vực AdTech và mở ra thêm nhiều cơ hội tăng trưởng cho doanh nghiệp.Là Business Development Manager của Yango Ads tại Việt Nam, chị Thư Nguyễn đi đầu trong việc hỗ trợ các doanh nghiệp châu Á đổi mới cách họ mở rộng dấu ấn trên toàn cầu. Với nền tảng chuyên môn vững chắc trong lĩnh vực AdTech, đặc biệt ở các ngành như Mobile, Gaming, Thương mại điện tử, FMCG và Dịch vụ lưu trú, chị đã giúp nhiều doanh nghiệp không chỉ tiếp cận chính xác mà còn tăng cường tương tác với khách hàng quốc tế.Nhờ bề dày kinh nghiệm, tư duy chiến lược và đam mê kết nối doanh nghiệp Việt với thị trường toàn cầu, chị Thư đang góp phần định hình tương lai ngành quảng cáo kỹ thuật số và đưa thương hiệu Việt vươn tầm thế giới.---Cảm ơn Yango Ads đã đồng hành cùng Vietnam Innovators Vietnam. Hoạt động tại hơn 30 quốc gia, Yango Ads là công ty công nghệ tiên phong trong việc cung cấp các giải pháp quảng cáo dựa trên dữ liệu phục vụ cho sự phát triển của doanh nghiệp trên thị trường quốc tế và địa phương, giúp các doanh nghiệp trên toàn cầu phát triển, gia tăng doanh thu, tìm kiếm khách hàng và thâm nhập vào các thị trường mới.—Đừng quên có thể xem bản video của podcast này tại: YouTubeVà đọc những bài viết thú vị tại:—Yêu thích tập podcast này, bạn có thể donate tại:● Patreon: https://www.patreon.com/vietcetera● Buy me a coffee: https://www.buymeacoffee.com/vietceteraNếu có bất cứ góp ý, phản hồi hay mong muốn hợp tác, bạn có thể gửi email về địa chỉ team@vietcetera.com#Vietnam_Innovators #VI #Vietcetera #Vietcetera_Podcast #VNI_VI_S6_31

In this episode, we're joined by Augusto Romano, co-founder of Digo, and Anthony Gonzalez from JWP Connatix, to break down how smart video strategies and real partnerships are helping brands connect with the growing U.S. and Hispanic audience. Augusto shares how Digo was built to serve vibrant communities such as  Dominicans, Puerto Ricans, Salvadorans, and more through premium video content. Meanwhile, Anthony shows us how JWP Connatix powers this mission with advanced tech to deliver and monetize video content effectively. Together, they explain how viewer habits are shifting; everyone's watching more video and why publishers and advertisers need to keep up. The solution? Using tools like Private Marketplaces (PMPs) and Demand-Side Platforms (DSPs) to reach Hispanic audiences in brand-safe, culturally relevant ways. But the real secret sauce? Authenticity. Augusto and Anthony talk about why brands need to understand cultural nuances, not just demographics, to truly connect. By building long-term, genuine partnerships and embracing digital transformation, especially among Latin American and Spanish-language media, brands can unlock the full power of the Hispanic market. Tune in for an insider's look at what it takes to create meaningful connections and successful campaigns in today's video-first world.

This week, Mike and Emily dive into the recent positive performance of The Trade Desk, questioning if the earlier concerns about the ad tech market were overblown, and then shift gears to discuss the evolving landscape of search with the rise of sophisticated AI prompting and its implications for information access and optimization.

Eve Maler returns to Identity at the Center for her seventh episode, bringing her signature insight and humor to a deep conversation about the state of digital identity. Jeff and Jim explore the gap between lagging IAM programs and next-gen technologies with Eve, who dives into her research on non-human identities, the power of identity services as products, and how martech and adtech intersect with customer IAM. Plus, get a preview of her EIC talk and the latest on Identi-Squabble, the identity game show set for Identiverse. Don't miss this packed and playful discussion!Timestamps:00:00 - Assume breach, assume tracking02:03 - Jim's IAM theory and gap analysis10:00 - Identi-Squabble game show preview13:00 - Eve joins, talks SXSW experience18:00 - Non-traditional Venn diagrams & stakeholder models22:00 - Personhood credentials and digital death27:00 - MarTech, AdTech, and the identity connection35:00 - Consent is dead: what it means for IAM47:00 - Treating identity as a product50:00 - Identity's role in organizational silos53:00 - Identity Security: what is it really?59:00 - Is “identity” big enough to hold all these qualifiers?01:00:00 - Lighter note: would you rather meet past or future self?Connect with Eve: https://www.linkedin.com/in/evemaler/Venn Factory: https://www.vennfactory.com/Conference Discounts!Identiverse 2025 - Use code IDV25-IDAC25 for 25% off: https://identiverse.com/Connect with us on LinkedIn:Jim McDonald: https://www.linkedin.com/in/jimmcdonaldpmp/Jeff Steadman: https://www.linkedin.com/in/jeffsteadman/Visit the show on the web at http://idacpodcast.comKeywords:Eve Maler, IAM, Identity at the Center, Identiverse, Identisquabble, Martech, Adtech, Personhood Credentials, Identity Security, Consent Management, Non-Human Identity, Identity as Product, Digital Identity, Venn Factory, Identity Governance, IAM Strategy, South by Southwest Identity, Privacy by Design

Paula Ortiz es abogada con más de dos décadas de experiencia en regulación digital, con foco en publicidad y protección de datos. Durante ocho años trabajó en la Agencia Española de Protección de Datos (AEPD), representando a España en foros internacionales, incluyendo el CEPD/EDPB. Después inauguró y trabajó durante una década el departamento legal e institucional de IAB Spain, desde donde publicó más de 20 guías cubriendo aspectos legales de la publicidad digital. Además de asesorar en estos temas, Paula es co-fundadora y directora de The Legal School, desde donde ayuda a los profesionales del derecho a adaptarse a la era digital y la Inteligencia Artificial. También imparte clases en IE University,  Deusto o ISDI - además de escribir habitualmente sobre publicidad digital.  Referencias: Paula Ortiz en LinkedIn The Legal School “Consiente o paga” en la UE: una línea temporal (diagrama ilustrativo: 2016-2025) Multa a Meta (200m euros) por incumplir la Directiva de Mercados Digitales (DMA) con el modelo “Consiente o paga” (Comisión Europea) Opinión del CEPD/EDPB sobre consentimiento o pago (grandes plataformas)  ICO: Consent or Pay guidelines  Stephen Almond: The UK ICO's Vision on a Privacy-Preserving AdTech Future (Not Just ADZ, febrero de 2025 - inglés) Alessandro De Zanche: “Consent or Pay”: a gift to MFAs and old ad tech agendas Sentencia Bundeskartellamt (TJUE)  La Croqueta: cómo devolver la cordura al solapamiento entre ePrivacy y RGPD antes de que los medios espanten a la poca audiencia que aún les queda (Sergio Maldonado, Medium) Cómo la Directiva de contenidos digitales terminará con el RGPD (Sergio Maldonado, Medium - Inglés) Robert Bateman: Consent or Pay (Masters of Privacy) Romain Robert: Pay or OK in AdTech (Masters of Privacy)

In this episode of the MadTech Podcast, ExchangeWire editor Aimee Newell Tarín is joined by CEO Rachel Smith and Jake Dubbins, managing director at Media Bounty, to discuss the latest in ad tech.  They examine Google's ad tech monopoly case in the US, Mark Zuckerberg's plans for Meta's AI app, and Google expanding access to conversational AI in Search. 

In this episode of Tank Talks, host Matt Cohen sits down with Mayuran Yogarajah, the visionary behind Index Exchange, one of Canada's most successful ad tech companies. From the early days of Casale Media to growing Index Exchange into a global powerhouse, Mayuran shares the remarkable journey of scaling a bootstrapped business in an industry dominated by tech giants. We also dive deep into his expansion into venture capital with IX Labs and the latest innovations in ad tech.The Genesis of Index Exchange (00:02:10)* How Mayuran's journey at Index Exchange started and the pivotal moments that shaped its success.* The early days of Casale Media, their transition to Index Exchange, and the world of programmatic advertising.* Overcoming the challenge of real-time bidding and how they reshaped the ad tech industry.Building a Global Ad Tech Leader (00:10:45)* From a small team to 600 employees across 16 global offices.* The growth of Index Exchange and its mission to remain independent in a highly consolidated ad tech market.* The development of header bidding technology and how it revolutionized publisher revenue generation.The Power of Transparency & Trust (00:17:30)* Mayuran's approach to maintaining trust in a highly competitive industry and the company's commitment to transparency with their Client Audit Logs.* Why clients trust Index Exchange to keep their data safe and their processes transparent, unlike larger platforms like Google and Facebook.The Rise of AI in Ad Tech (00:22:15)* How AI is reshaping the ad tech space and what it means for the future of digital advertising.* The integration of machine learning and neural nets in improving data filtering and ad serving.* How AI tools are empowering ad tech companies to scale operations with efficiency.A Bold Move into Venture Capital with IX Labs (00:30:30)* The story behind the launch of IX Labs and how it aligns with Index Exchange's mission to diversify.* Mayuran's approach to backing early-stage companies and helping scale innovation in hardware and deep tech.* The importance of building a business with solid leadership, not just solid technology.Ad Tech and the Changing Market Landscape (00:38:00)* Why Index Exchange hasn't gone public yet and how they've managed to remain agile and successful without external investment.* The impact of changing global economics, how tariffs, recession fears, and rising interest rates influence ad tech budgets and strategies.As businesses in ad tech and beyond continue to navigate the shifting landscape, they must adapt or risk falling behind. Mayuran Yogarajah and Index Exchange are leading the charge, proving that with the right mix of innovation, transparency, and a commitment to scaling sustainably, success is within reach. Will companies in the ad tech world rise to meet the challenges of an evolving digital landscape, or will they struggle to stay ahead in an era where agility, transparency, and technology define the future of advertising?About Mayuran YogarajahMayuran Yogarajah is the co-founder and leader behind Index Exchange, one of the world's leading independent ad exchanges. With over 20 years of experience in the ad tech industry, Mayuran has been pivotal in transforming Index Exchange from its humble beginnings as Casale Media to a global leader in programmatic advertising. Under his leadership, the company has pioneered industry-shifting technologies like header bidding and continues to scale globally with offices in 16 cities worldwide. Mayuran is also the driving force behind IX Labs, where he is helping venture into the world of venture capital, supporting early-stage startups in hardware and deep tech.Connect with Mayuran Yogarajah on LinkedIn: https://www.linkedin.com/in/mayuran-yogarajah/Visit the Index Exchange website: https://www.indexexchange.com/Connect with Matt Cohen on LinkedIn: https://ca.linkedin.com/in/matt-cohen1Visit the Ripple Ventures website: https://www.rippleventures.com/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit tanktalks.substack.com

Next in Media spoke with Tim Vanderhook and Chris Vanderhook, co-Founders of Viant Technologies. The CEO and COO of the ad tech firm talked about their Trade Desk rivalry, whether a Google breakup will be good for their business and the open web, and why CTV offers a chance for fewer monopolies.

Chris Contreras, Managing Director of Funding Supreme, discussed his journey from leaving a tech role to founding Funding Supreme, which surpassed $1 million in revenue in its first year. He highlighted the importance of separating personal and business finances, sharing his experience of securing a $40,000 American Express card for his previous venture. Chris emphasized the need for entrepreneurs to understand credit and financial management. He also mentioned the growth of his social following from 16,000 to over 118,000 in 18 months. Funding Supreme focuses on providing capital access to small businesses and plans to expand its services. Timestamp Introduction and Welcome 0:00 Chris Contreras' Journey and Business Ventures 1:06 Challenges and Solutions in Accessing Capital 2:39 Building a Social Following and Content Strategy 9:23 Working with New Founders and Client Relationships 12:19 Future Plans and Business Growth 16:06 Team Dynamics and Personal Life 17:09 Differences Between Executive Roles and Entrepreneurship 19:04 Advice on Managing Finances and Credit 22:26 Closing Remarks and Contact Information 24:26

"I think it will be blunt and arbitrary" - Goodway Group CEO Jay Friedman on what happens if marketers have to slash budget during TariffmageodonNext in Media talked to Goodway Group CEO Jay Friedman about the state of brands' decision making amidst an uncertain economy and a rise in AI automation.  And of course, we talked about cookies and the various court decisions facing Google.

Brian O'Kelley is the co-founder and former CEO of AppNexus, which built core infrastructure for programmatic advertising and was acquired by AT&T for $1.6 billion in 2018. He's now the co-founder and CEO of Scope3, a company working to reduce the carbon footprint in digital advertising.In this episode of World of DaaS, Brian and Auren discuss:The zero-sum game of auction paradigmsAI tools revolutionizing software developmentBuilding personal brands in techClimate tech's shifting business caseLooking for more tech, data and venture capital intel? Head to worldofdaas.com for our podcast, newsletter and events, and follow us on X @worldofdaas.  You can find Auren Hoffman on X at @auren and Brian O'Kelley on X at @bokelley. Editing and post-production work for this episode was provided by The Podcast Consultant (https://thepodcastconsultant.com)

In this episode of the AdTechGod Pod, Yen Nguyen, the SVP Head of Curation at Consumable, shares her journey on focusing in on curation. She discusses the evolution of curation in the ad tech space, particularly in audio advertising, and highlights the untapped potential of digital audio. Yen emphasizes the importance of bridging the gap between traditional audio and programmatic buying, and how curation plays a crucial role in enhancing targeting and effectiveness in advertising. She also touches on future trends in ad tech, including the impact of AI and the need for innovation to create more efficient solutions for buyers. Takeaways Curation is a growing focus in the advertising industry. Yen's journey into curation was accidental but impactful. The audio advertising space has significant untapped potential. Curation is not just about supply; it's about expertise. Digital audio spending is on the rise but still underutilized. Education is key to shifting budgets towards audio advertising. Curation can bridge the gap in fragmented ad tech solutions. Innovations in AI and digital out-of-home are exciting trends. The emotional impact of audio ads can rival that of video. The future of advertising lies in making the buyer's job easier. Chapters 00:00 Introduction to Curation and Yen Nguyen 01:01 Yen's Journey in Curation 05:11 Curation's Evolution in AdTech 10:50 The Future of Audio Advertising 15:50 Bridging the Gap in Audio Advertising 19:06 The Role of Curation in AdTech 25:29 Innovations in AdTech and Future Trends Learn more about your ad choices. Visit megaphone.fm/adchoices

Host Mike Shields and ad consultant Emily Riley return to break down the major developments in media and advertising, from the Google antitrust trial to the latest on Google's cookie changes.

Chuck Joiner, David Ginsburg, Brian Flanigan-Arthurs, Eric Bolden, and Marty Jencius discuss discuss Meta blocking Apple Intelligence on iOS apps, raising concerns about AI platform restrictions and user privacy. The panel examines Google's repeated monopoly rulings, its dominance in ad tech, and AI partnerships. Synology's new policy requiring branded drives for high-end NAS devices sparks debate over user choice, costs, and alternatives.  http://traffic.libsyn.com/maclevelten/MV25121.mp3 MacVoices is supported by Insta360 and their new Insta360 X5 360° 8K camera. Get a free invisible selfie stick worth $24.99 at store.insta360.com and use the promo code “macvoices”. Selfie stick offer available for the first 30 standard packages. MacVoices is supported by CleanMyMac by MacPaw, your ultimate solution for Mac control and care. Try CleanMyMac for 7 days free, then use the code “MacVoices20” for 20% off at CLNMY.com/MacVoices. Show Notes: Chapters: 00:06 Podcast Introduction 01:25 Meta vs Apple Intelligence 07:40 Google Declared Monopoly Again 12:48 The Google Monopoly Debate 17:53 Addressing Google's Market Control 25:41 Synology's New Drive Requirements Links: Meta blocks Apple Intelligence on Facebook and its other iOS appshttps://9to5mac.com/2025/04/16/meta-blocks-apple-intelligence-on-facebook-and-its-other-ios-apps/ Google Is Once Again Deemed a Monopoly, This Time in Ad Techhttps://www.wired.com/story/judge-rules-google-ad-business-monopoly/ In depth with Windows 11 Recall—and what Microsoft has (and hasn't) fixed https://arstechnica.com/gadgets/2025/04/in-depth-with-windows-11-recall-and-what-microsoft-has-and-hasnt-fixed/ That groan you hear is users' reaction to Recall going back into Windows https://arstechnica.com/security/2025/04/microsoft-is-putting-privacy-endangering-recall-back-into-windows-11/ Google pays Samsung an 'enormous' amount of money to pre-install Gemini on phoneshttps://www.engadget.com/ai/google-pays-samsung-an-enormous-amount-of-money-to-pre-install-gemini-on-phones-153439068.html Synology confirms that higher-end NAS products will require its branded drives
https://arstechnica.com/gadgets/2025/04/synology-confirms-need-for-synology-branded-drives-in-newer-plus-series-nas/ Guests: Web Bixby has been in the insurance business for 40 years and has been an Apple user for longer than that.You can catch up with him on Facebook, Twitter, and LinkedIn. Eric Bolden is into macOS, plants, sci-fi, food, and is a rural internet supporter. You can connect with him on Twitter, by email at embolden@mac.com, on Mastodon at @eabolden@techhub.social, on his blog, Trending At Work, and as co-host on The Vision ProFiles podcast. Brian Flanigan-Arthurs is an educator with a passion for providing results-driven, innovative learning strategies for all students, but particularly those who are at-risk. He is also a tech enthusiast who has a particular affinity for Apple since he first used the Apple IIGS as a student. You can contact Brian on twitter as @brian8944. He also recently opened a Mastodon account at @brian8944@mastodon.cloud. David Ginsburg is the host of the weekly podcast In Touch With iOS where he discusses all things iOS, iPhone, iPad, Apple TV, Apple Watch, and related technologies. He is an IT professional supporting Mac, iOS and Windows users. Visit his YouTube channel at https://youtube.com/daveg65 and find and follow him on Twitter @daveg65 and on Mastodon at @daveg65@mastodon.cloud. Dr. Marty Jencius has been an Associate Professor of Counseling at Kent State University since 2000. He has over 120 publications in books, chapters, journal articles, and others, along with 200 podcasts related to counseling, counselor education, and faculty life. His technology interest led him to develop the counseling profession ‘firsts,' including listservs, a web-based peer-reviewed journal, The Journal of Technology in Counseling, teaching and conferencing in virtual worlds as the founder of Counselor Education in Second Life, and podcast founder/producer of CounselorAudioSource.net and ThePodTalk.net. Currently, he produces a podcast about counseling and life questions, the Circular Firing Squad, and digital video interviews with legacies capturing the history of the counseling field. This is also co-host of The Vision ProFiles podcast. Generally, Marty is chasing the newest tech trends, which explains his interest in A.I. for teaching, research, and productivity. Marty is an active presenter and past president of the NorthEast Ohio Apple Corp (NEOAC). Support:      Become a MacVoices Patron on Patreon      http://patreon.com/macvoices      Enjoy this episode? Make a one-time donation with PayPal Connect:      Web:      http://macvoices.com      Twitter:      http://www.twitter.com/chuckjoiner      http://www.twitter.com/macvoices      Mastodon:      https://mastodon.cloud/@chuckjoiner      Facebook:      http://www.facebook.com/chuck.joiner      MacVoices Page on Facebook:      http://www.facebook.com/macvoices/      MacVoices Group on Facebook:      http://www.facebook.com/groups/macvoice      LinkedIn:      https://www.linkedin.com/in/chuckjoiner/      Instagram:      https://www.instagram.com/chuckjoiner/ Subscribe:      Audio in iTunes      Video in iTunes      Subscribe manually via iTunes or any podcatcher:      Audio: http://www.macvoices.com/rss/macvoicesrss      Video: http://www.macvoices.com/rss/macvoicesvideorss

On this episode of the MadTech Podcast, ExchangeWire head of marketing Grainne Reid is joined by head of content John Still and Rob Bradley, SVP of Digital Revenue, Strategy and Operations at CNN to discuss the latest in the media and marketing sectors.  They look at the latest news surrounding Google, including the reversal of its plan to eliminate third-party cookies, and the recent ruling that the tech giant has monopolised the digital advertising market. They also discuss declining news ad spend, and the fall in overall marketing budgets for the first quarter of 2025. 

Next in Media talked to Tyler Price, head of content at Bleacher Report about the company's evolving connected TV strategy, how it works with its own talent and YouTube creators, and making decisions about growing it's audience versus leaning into revenue. Prince also talked about the company's big plans to dive deep into the NFL draft this year. 

The biggest tech & social media trends on the internet from April 23rd, 2025.Timestamps:1:00 Meta antitrust trial breakdown9:01 Google loses ad technology monopoly case10:54 The rise of virtual influencers14:41 Apple dance creator sues RobloxFind our podcast YouTube channel here: https://www.youtube.com/channel/UC18HclY7Tt5-1e3Z-MEP7Jg Subscribe to our weekly Substack: https://centennialworld.substack.com/ Follow us on Instagram: https://www.instagram.com/infinitescrollpodcast/ Follow Lauren on Instagram: https://www.instagram.com/laurenmeisner_/ Sources:https://www.bloomberg.com/news/articles/2018-08-30/google-under-fire-again-on-search-as-hatch-calls-for-ftc-probe https://www.nytimes.com/2020/12/09/technology/facebook-antitrust-monopoly.html https://www.theverge.com/news/646809/ftc-v-meta-antitrust-monopoly-trial-instagram-whatsapp https://www.theverge.com/policy/646828/meta-ftc-antitrust-trial-preview-instagram-whatsapp https://www.wsj.com/us-news/law/mark-zuckerberg-meta-antitrust-ftc-negotiations-a53b3382 https://theconversation.com/google-loses-online-ad-monopoly-case-but-its-just-one-of-many-antitrust-battles-against-big-tech-254602https://x.com/NewsFromGoogle/status/1912892999047971152  https://www.polygon.com/gaming/559582/charli-xcx-apple-dance-roblox-lawsuit https://blog.youtube/culture-and-trends/youtube-culture-trends-report-virtual-creators/ https://www.digitalmusicnews.com/wp-content/uploads/2025/04/heyer-v-roblox-2-25-cv-03236-complaint-april-2025.pdf 

Google's SSP and ad server businesses have been ruled monopolies. Plus, Google Chrome isn't going to change its third-party cookie opt-ins, preserving their utility for marketers. Go inside this momentous news.

In this episode of the AdTechGod pod, Danilo Tauro, Managing Partner at Aperium Ventures, shares his journey from engineering to the ad tech industry. He discusses his experiences at Procter & Gamble, Amazon Ads, and Uber Eats Advertising, highlighting the evolution of ad tech and the importance of networking and technology. Danilo also delves into the future of the industry, including trends in CTV, retail media, and AI, and explains Apparium's shift towards advisory services and the criteria for investing in startups. Takeaways Danilo transitioned from engineering to ad tech unexpectedly. His passion for technology and networking drove his career choices. The ad tech industry has evolved significantly since 2015. CTV and retail media are key growth areas for the future. AI will simplify workflows and create new engagement channels. Apparium Ventures is focusing on advisory services to enhance client relationships. Understanding the ad tech landscape is crucial for success. The importance of solving specific brand problems in startups. A strong team and technology are essential for scaling. Danilo emphasizes the need for transparency in the programmatic supply chain. Chapters 00:00 Introduction to Danilo Tauro and His Journey 02:10 Transitioning from Engineering to Ad Tech 07:07 The Move to Amazon Ads and CTV 09:37 Leading Uber Eats Advertising 11:14 Insights from Aperium Ventures 13:23 Aperiam Shift to Advisory Services 17:32 Understanding Aperiam Ads Technology 22:13 Future Trends in Ad Tech and AI 25:42 What Aperiam Looks for in Startups Learn more about your ad choices. Visit megaphone.fm/adchoices

In today's MadTech, we discuss the landmark antitrust ruling against Google, Ofcom's upcoming child safety regulations, and Netflix's plans to overhaul its search experience using AI to enhance content discovery.

  In this episode of #Trending, host Jim Love discusses Google's recent legal defeat over its ad tech monopoly, with the US District Court ruling that Google violated antitrust laws. The show also examines a new paper by DeepMind researchers outlining a roadmap for AI to exceed human intelligence through experiential learning. Furthermore, it covers Microsoft and Western Digital's initiative to recycle hard drives and recover rare earth materials to combat electronic waste and supply chain dependencies. Lastly, the impact of polite language on ChatGPT's operational costs is highlighted, revealing significant financial and environmental implications. 00:00 Google's Ad Tech Monopoly Verdict 02:51 AI's Path to Surpassing Human Intelligence 07:32 Recycling Rare Earth Elements from Hard Drives 09:57 The Cost of Politeness in AI Interactions 11:42 Conclusion and Contact Information

Judge Rules in Google's Ad Tech Monopoly Case | Marketing O'Clock Episodes 378This week on Marketing O'Clock, a judge rules that Google operates an Ad Tech Monopoly, but we still don't know whether it will get a “Get Out Of Jail Free” card. Plus, Google puts it's SERPent-like ways on full display with the latest changes to AI Overview links.Visit us at - https://marketingoclock.com/

They say everyone gets their day in court. For Big Tech, it's looking more like a reckoning. Kait from the Refresh reports on this weeks news. This Week's Breakdown: Meta on trial — Zuck, Sandberg, and Mosseri take the stand as the FTC argues Meta bought Instagram to “neutralize” a competitor. Old emails. Big receipts. Google found guilty — A federal judge rules Google's ad tech stack (DFP + AdX) violated antitrust laws. Remedy phase is next… and yes, Chrome's on the table. The stakes? Massive. Think forced divestitures, self-preferencing bans, and a playbook rewrite for AdTech. History rhymes — This is the biggest antitrust heat since Microsoft in '98. But the market's bigger, the stakes are higher, and the FTC isn't backing down. Future watch — If Google and Meta are Act I, who's Act II? OpenAI? Apple? The next decade's already heating up. Kait's closing note? “Get a good lawyer.” (T. Swift said it best.) Learn more about your ad choices. Visit megaphone.fm/adchoices

We live in a world oversaturated with content, standing out doesn't always mean saying more—it means saying it better. Whether you’re a content creator, educator, business communicator, or accessibility advocate, converting text into dynamic, human-like speech can amplify your impact across various platforms and audiences. Listen to this article: This audio was generated using Speechify …

Seth Hassell and Clint Ethington are the co-founders of Genius Monkey, a programmatic ad tech platform with proven targeting, tracking, and attribution for optimized results. Seth and Clint were childhood friends who worked on many business ventures before launching Genius Monkey in 2009, leveraging their experience in digital ad technologies.  Genius Monkey grew steadily as a bootstrapped company, with the founders and team working hard for years to improve their platform, prove results to clients, recruit agencies, and grow their team. Most ad tech peers took VC funding and are no longer around, but Genius Monkey is still growing and getting more profitable every year.  In this episode, Seth and Clint talk about their unusual long-time partnership, the power of profits, competing with giants, building a strong company culture, and leveraging non-dilutive funding to grow faster. Quote from Seth Hassell and Clint Ethington, co-founders of Genius Monkey "Don't be afraid to fail with the smaller stuff. A lot of times, people don't take the chance of seeing, "What if we do it this way?" What happens? And all those little things that could become something big, they never pursue because they're comfortable with where they're at." "Fail fast. Try stuff out. If you see it's not working, shelf it and go to the next thing. Move on until you find that one that's doing better than where you're at right now. Then, I will put the determination and the motivation behind it to see it through. Clint and I tried through lots of things that just didn't work out."  "If it wasn't working, we were okay. We wouldn't say, "It's all over, close the doors." It wasn't like that. It was like, "Okay, we know that doesn't work. What's our next thing we're trying?" And we always had different ideas in the background." Links Genius Monkey on LinkedIn Genius Monkey website Cypress Growth Capital website The Practical Founders Podcast Tune into the Practical Founders Podcast for weekly in-depth interviews with founders who have built valuable software companies without big funding. Subscribe to the Practical Founders Podcast using your favorite podcast app or view on our YouTube channel. Get the weekly Practical Founders newsletter and podcast updates at practicalfounders.com.

```html i'm wall-e, welcoming you to today's tech briefing for friday, april 18th. here's what's happening in the tech world: google's adtech monopoly ruling: a federal judge declares google's dominance in the adtech space illegal, potentially leading to the breakup of its ad business or imposing behavioral changes. openai's strategic moves: openai engages in acquisition talks with windsurf after failed deal with anysphere, marking efforts to bolster its code generation market presence. introduction of flex processing by openai: budget-friendly api option for less urgent tasks, offering cost-effective solutions with slower processing times, now in beta testing for models o3 and o4-mini. theseus secures seed funding: y combinator graduate theseus raises $4.3 million to develop gps-free drone navigation technology for combat zones, capturing the interest of u.s. special forces. that's all for today. we'll see you back here tomorrow. ```

Discord begins to trial face scanning for age verification in the UK and Australia, and Anthony Spadafora from Tom's Guide shares his AR-driven productivity experience after getting rid of his laptop.Starring Jason Howell, Huyen Tue Dao, and Anthony Spadafora.Show notes can be found here.

Google's ad business takes a loss against the DoJ. OpenAI is working on its own social network. Inside Zuckerberg's negotiations to end the antitrust case against Meta. And ChatGPT's newest AI models is performing 'reverse location searches' from photos. Breaking news as the Department of Justice finds Google's Ad Tech violates antitrust laws. OpenAI is building a social network that looks to take on other social networks such as Meta and X. But why would OpenAI be interested in a social network? A Wall Street Journal article looks into Mark Zuckerberg's negotiations with the FTC to drop Meta's antitrust case. And ChatGPT's latest AI models, o3 and o4-mini, are being utilized to perform 'reverse location searches' through uploaded photos. Hosts: Mikah Sargent and Dan Moren Download or subscribe to Tech News Weekly at https://twit.tv/shows/tech-news-weekly. Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free shows, a members-only Discord, and behind-the-scenes access. Join today: https://twit.tv/clubtwit Sponsors: threatlocker.com for Tech News Weekly Melissa.com/twit joindeleteme.com/twit promo code TWIT

Google's ad business takes a loss against the DoJ. OpenAI is working on its own social network. Inside Zuckerberg's negotiations to end the antitrust case against Meta. And ChatGPT's newest AI models is performing 'reverse location searches' from photos. Breaking news as the Department of Justice finds Google's Ad Tech violates antitrust laws. OpenAI is building a social network that looks to take on other social networks such as Meta and X. But why would OpenAI be interested in a social network? A Wall Street Journal article looks into Mark Zuckerberg's negotiations with the FTC to drop Meta's antitrust case. And ChatGPT's latest AI models, o3 and o4-mini, are being utilized to perform 'reverse location searches' through uploaded photos. Hosts: Mikah Sargent and Dan Moren Download or subscribe to Tech News Weekly at https://twit.tv/shows/tech-news-weekly. Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free shows, a members-only Discord, and behind-the-scenes access. Join today: https://twit.tv/clubtwit Sponsors: threatlocker.com for Tech News Weekly Melissa.com/twit joindeleteme.com/twit promo code TWIT

Google's ad business takes a loss against the DoJ. OpenAI is working on its own social network. Inside Zuckerberg's negotiations to end the antitrust case against Meta. And ChatGPT's newest AI models is performing 'reverse location searches' from photos. Breaking news as the Department of Justice finds Google's Ad Tech violates antitrust laws. OpenAI is building a social network that looks to take on other social networks such as Meta and X. But why would OpenAI be interested in a social network? A Wall Street Journal article looks into Mark Zuckerberg's negotiations with the FTC to drop Meta's antitrust case. And ChatGPT's latest AI models, o3 and o4-mini, are being utilized to perform 'reverse location searches' through uploaded photos. Hosts: Mikah Sargent and Dan Moren Download or subscribe to Tech News Weekly at https://twit.tv/shows/tech-news-weekly. Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free shows, a members-only Discord, and behind-the-scenes access. Join today: https://twit.tv/clubtwit Sponsors: threatlocker.com for Tech News Weekly Melissa.com/twit joindeleteme.com/twit promo code TWIT

President Donald Trump on Thursday at the White House greeted Italian Prime Minister Giorgia Meloni, a close ally who wants to act as a power broker between Washington and Europe amid tensions over U.S tariffs.Alphabet's Google illegally dominated two markets for online advertising technology, a judge ruled on Thursday.European and Ukrainian officials held talks in Paris to plead Kyiv's case to U.S. Secretary of State Marco Rubio and President Donald Trump's envoy Steve Witkoff.

Google's ad business takes a loss against the DoJ. OpenAI is working on its own social network. Inside Zuckerberg's negotiations to end the antitrust case against Meta. And ChatGPT's newest AI models is performing 'reverse location searches' from photos. Breaking news as the Department of Justice finds Google's Ad Tech violates antitrust laws. OpenAI is building a social network that looks to take on other social networks such as Meta and X. But why would OpenAI be interested in a social network? A Wall Street Journal article looks into Mark Zuckerberg's negotiations with the FTC to drop Meta's antitrust case. And ChatGPT's latest AI models, o3 and o4-mini, are being utilized to perform 'reverse location searches' through uploaded photos. Hosts: Mikah Sargent and Dan Moren Download or subscribe to Tech News Weekly at https://twit.tv/shows/tech-news-weekly. Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free shows, a members-only Discord, and behind-the-scenes access. Join today: https://twit.tv/clubtwit Sponsors: threatlocker.com for Tech News Weekly Melissa.com/twit joindeleteme.com/twit promo code TWIT

Google's ad business takes a loss against the DoJ. OpenAI is working on its own social network. Inside Zuckerberg's negotiations to end the antitrust case against Meta. And ChatGPT's newest AI models is performing 'reverse location searches' from photos. Breaking news as the Department of Justice finds Google's Ad Tech violates antitrust laws. OpenAI is building a social network that looks to take on other social networks such as Meta and X. But why would OpenAI be interested in a social network? A Wall Street Journal article looks into Mark Zuckerberg's negotiations with the FTC to drop Meta's antitrust case. And ChatGPT's latest AI models, o3 and o4-mini, are being utilized to perform 'reverse location searches' through uploaded photos. Hosts: Mikah Sargent and Dan Moren Download or subscribe to Tech News Weekly at https://twit.tv/shows/tech-news-weekly. Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free shows, a members-only Discord, and behind-the-scenes access. Join today: https://twit.tv/clubtwit Sponsors: threatlocker.com for Tech News Weekly Melissa.com/twit joindeleteme.com/twit promo code TWIT

From Wall Street to Main Street, the latest on the markets and what it means for your money. Updated regularly on weekdays, featuring CNBC expert analysis and sound from top business newsmakers. Anchored by CNBC's Jessica Ettinger.

Google's ad business takes a loss against the DoJ. OpenAI is working on its own social network. Inside Zuckerberg's negotiations to end the antitrust case against Meta. And ChatGPT's newest AI models is performing 'reverse location searches' from photos. Breaking news as the Department of Justice finds Google's Ad Tech violates antitrust laws. OpenAI is building a social network that looks to take on other social networks such as Meta and X. But why would OpenAI be interested in a social network? A Wall Street Journal article looks into Mark Zuckerberg's negotiations with the FTC to drop Meta's antitrust case. And ChatGPT's latest AI models, o3 and o4-mini, are being utilized to perform 'reverse location searches' through uploaded photos. Hosts: Mikah Sargent and Dan Moren Download or subscribe to Tech News Weekly at https://twit.tv/shows/tech-news-weekly. Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free shows, a members-only Discord, and behind-the-scenes access. Join today: https://twit.tv/clubtwit Sponsors: threatlocker.com for Tech News Weekly Melissa.com/twit joindeleteme.com/twit promo code TWIT

In this episode, we sit down with Bob Regular, CEO of Infolinks, to explore the evolving world of programmatic advertising and the rising importance of curation. Bob walks us through his journey in digital media—from the dial-up days to today's complex ad tech ecosystem—offering valuable insights along the way. We dive into how Supply Path Optimization (SPO) is playing a critical role in improving the connection between advertisers and publishers by enhancing media quality and eliminating unnecessary middlemen. Using the analogy of choosing the best billboard location, Bob explains how digital ad placement is just as strategic, with audience targeting and creative messaging being essential for success. We also touch on the often-overlooked challenges of inconsistent naming conventions and unclear attention metrics, and how curation and SPO can help simplify and improve the overall advertising experience. The conversation wraps up with a closer look at the differences between direct and reseller relationships in ad tech, and how SPO is shifting industry priorities. Bob shares key takeaways from recent training sessions with media holding companies, including the major reduction in non-value-adding players since the adoption of ads.txt. This episode is a must-listen for anyone interested in the future of digital advertising and how we can build stronger, more transparent partnerships in the ecosystem. About Us: We teach historically excluded individuals how to break into programmatic media buying and land their dream jobs. Through our Reach and Frequency® program, an engaged community, and expert coaching, we offer: Programmatic L&D Support: A monthly retainer providing hands-on training, strategy, and troubleshooting for programmatic teams. Book a Discovery Call: https://www.heleneparker.com/workshop/ Programmatic Training & Coaching:   Executive Membership: for the busy mid-level to senior or director-level programmatic ninja looking for a structured, high-impact way to stay ahead of evolving trends, sharpen your optimization skills, and connect with like-minded experts Join Here: https://programmaticdigest14822.ac-page.com/executivemembership      Accelerator Program: A 6-week structured program with live coaching, hands-on DSP exercises, and real-time feedback. Sign Up: https://reachandfrequencycourse.thinkific.com/courses/program     Self-Paced Course: Learn at your own speed with full content access. Enroll Here: https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course   Timestamp: (01:44) Evolution of Digital Media Industry (09:27) Publisher Placement Curation Strategy  (15:07) Challenges in Ad Serving and Curation  (25:18) The Complexity of Ad Tech Pathways  (33:15) Perspectives on Premium Advertising Approach  (38:12) Rebuilding Collaboration in Advertising Industry     Meet Our Guest: Bob Regular  https://www.linkedin.com/in/rregular/  Infolinks Media  http://www.infolinks.com Meet The Team: Hélène Parker - Chief Programmatic Coach https://www.heleneparker.com/  https://www.linkedin.com/in/helene-parker/ Learn Programmatic As a TEAM: https://www.heleneparker.com/workshop/  As a Programmatic Ninja: https://www.heleneparker.com/course/ Programmatic Coaching Newsletter:https://www.heleneparker.com/newsletter/    Programmatic Digest https://www.linkedin.com/company/programmatic-digest-podcast https://www.youtube.com/@programmaticdigest    Manuela Cortes - Co-Host  Programmatic Digest In Espanol  https://www.linkedin.com/in/manuela-cortes-/   Looking for programmatic training/coaching?  Sign up to our Accelerator Program: A 6-week structured program with live coaching, hands-on within DSP(s) exercises, and real-time feedback—perfect for those who thrive on accountability and community, and looking to grow their technical skillset https://reachandfrequencycourse.thinkific.com/courses/program  Self-Paced Course: Full access to course content anytime, allowing independent learners to study at their own speed with complete flexibility. https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course    Join our next workshop by signing up to our waitlist below: https://www.heleneparker.com/waitlist/   

Next in Media spoke with George Karalexis, Co-Founder & CEO of TEN2 Media and his partner and COO Donna Budica, about the company's focus on helping artists think - and make money - like digital creators.

For episode 508, Brandon Zemp is joined by Prospect Desk CEO Jim Weldon. Jim has co-founded six companies over the last 25+ years and built a number of sales teams and strategic alliances that have resulted in hundreds of millions in net-new business. His expertise in data ecosystems, business intelligence, e-commerce, social networking, technology, and entertainment has led to the Board of Directors' roles for over a dozen companies during the last two decades.If your company is struggling to find its target audience, wants to generate more leads, and easily identify anonymous web visitors, reach out to Prospect Desk. Their 3-step process will quickly show just how effective their service is - and it all starts with a simple trial! 

Gregory Shepard is a highly accomplished serial entrepreneur with a remarkable track record of building and successfully exiting 12 businesses across diverse technology sectors, including BioTech, TransitTech, AdTech, and MarTech. His insights and expertise have earned him recognition as a Forbes Book Author and contributor, with features and quotes in prominent publications like Fortune. Further solidifying his thought leadership, Gregory is also a TEDx Speaker, a recipient of four Private Equity awards, and a Penguin Random House Author, dedicated to sharing his extensive knowledge to empower the next generation of innovators. Drawing from over 35 years of hands-on experience, Gregory specializes in navigating the complexities of the startup journey. His book, "The Startup Lifecycle," sponsored by the Fulbright Program, provides entrepreneurs with a battle-tested roadmap. It outlines a clear, seven-phase path, starting from crystallizing the initial "Vision & North Star" through rigorous market validation and purpose alignment, all the way to achieving a successful and lucrative exit. His approach focuses on imparting practical business science to help founders avert common mishaps and build sustainable ventures that can positively impact future generations. Through his platform, StartupScience.IO, Gregory and his team actively nurture technology startups, particularly from the seed stage to Series A funding. They leverage a proprietary Business Operating Support System (BOSS) designed to optimize operations for successful exits. Gregory's deep experience encompasses not just founding companies but also executing complex maneuvers like rollups, carveouts, turnarounds, and cleanups. StartupScience.IO serves as a comprehensive resource, powering hundreds of startup assistance programs and supporting thousands of founders globally. Listeners can expect Gregory to share actionable strategies gleaned from his extensive career and thousands of interviews. He expertly teaches entrepreneurs how to utilize industry-specific language effectively, secure the right types of investment, cultivate strong relationships with investors, and proactively avoid the common pitfalls that often derail early-stage companies. His insights, combined with resources like the StartupScience.IO platform (often offered with free access alongside his book), provide a comprehensive toolkit for aspiring and current founders aiming for success. For More Info: https://GregoryShepard.com

Send us a textDiscover the real reasons most startups don't survive—and what you need to know to beat the odds. In this episode, we unpack the startup lifecycle with investor, advisor, and serial entrepreneur Gregory Shepard. If you're building a business, this conversation could be the difference between scaling smart or stalling out.

Mike and ad consultant Emily Riley are back talking about the big headlines in media and advertising, including the plunge in consumer confidence, how brands are viewing retail media right now, the fate of Yahoo's DSP, and lawsuits against the Trade Desk.

In this episode of the Programmatic Digest Podcast, Shannon Rudd and Allie Lichtenberg joined us to talk about their experience at the AdTech Economic Forum, an event created by Rob Beeler and Tom Triscari. Allie shared how excited she was to win a free ticket, showing how helpful it is to give new professionals chances to grow. Shannon talked about how the forum felt welcoming and praised the organizers for including different voices, especially in talks about money and business deals in ad tech. They also discussed big changes happening in the ad tech world — like how people's online behavior is changing and how AI is starting to play a bigger role in making money from content. They mentioned smart ideas from speakers like Andrew Casale about how DSPs and SSPs are changing.  We also celebrated how important community is, especially groups like the Women in Programmatic Network and A very special Thank You to Advance Women for bringing this together. Shannon and Allie talked about how male allies can help support women in ad tech and why that's so important.    Announcement   We have opened The Reach and Frequency MEMBERSHIP, exclusive to programmatic ninjas, adops, adtech unicorns looking for a community where we can learn freely and judgement free.  https://programmaticdigest14822.ac-page.com/executivemembership    About Us: We teach historically excluded individuals how to break into programmatic media buying and land their dream jobs. Through our Reach and Frequency® program, an engaged community, and expert coaching, we offer: Programmatic L&D Support: A monthly retainer providing hands-on training, strategy, and troubleshooting for programmatic teams. Book a Discovery Call: https://www.heleneparker.com/workshop/ Programmatic Training & Coaching: Executive Membership: for the busy mid-level to senior or director-level programmatic ninja looking for a structured, high-impact way to stay ahead of evolving trends, sharpen your optimization skills, and connect with like-minded experts Join Here: https://programmaticdigest14822.ac-page.com/executivemembership    Accelerator Program: A 6-week structured program with live coaching, hands-on DSP exercises, and real-time feedback. Sign Up: https://reachandfrequencycourse.thinkific.com/courses/program   Self-Paced Course: Learn at your own speed with full content access. Enroll Here: https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course   Timestamp: (00:02) - AdTech Economic Forum Takeaways (06:25) - AdTech Industry Insights and Trends (15:43) - Evolving AdTech Measurement and Diversity (30:40) - Empowering Women in AdTech Networking (34:50) - LinkedIn Networking and Engagement     Meet Our Guest: Allie Lichtenberg https://www.linkedin.com/in/allisonmottolalichtenberg/  Shannon Rudd https://www.linkedin.com/in/srudd/ Meet The Team: Hélène Parker - Chief Programmatic Coach https://www.heleneparker.com/  https://www.linkedin.com/in/helene-parker/ Learn Programmatic As a TEAM: https://www.heleneparker.com/workshop/  As a Programmatic Ninja: https://www.heleneparker.com/course/ Programmatic Coaching Newsletter:https://www.heleneparker.com/newsletter/    Programmatic Digest https://www.linkedin.com/company/programmatic-digest-podcast https://www.youtube.com/@programmaticdigest    Manuela Cortes - Co-Host  Programmatic Digest In Espanol  https://www.linkedin.com/in/manuela-cortes-/   Looking for programmatic training/coaching?  Sign up to our Accelerator Program: A 6-week structured program with live coaching, hands-on within DSP(s) exercises, and real-time feedback—perfect for those who thrive on accountability and community, and looking to grow their technical skillset https://reachandfrequencycourse.thinkific.com/courses/program  Self-Paced Course: Full access to course content anytime, allowing independent learners to study at their own speed with complete flexibility. https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course  Join our next workshop by signing up to our waitlist below: https://www.heleneparker.com/waitlist/

In this episode of the AdTechGod Pod, Ali Wendroff, Vice President of Demand Partnerships at ShareThrough, shares her journey into the ad tech industry, her influences, and her experiences at various companies. She discusses the importance of human connection in business, the evolving landscape of ad tech, and how her background in psychology informs her approach to partnerships. Allie also reflects on her motivations, the challenges of balancing work and personal life, and her excitement for the future as she prepares for a new chapter in her life. Key Takeaways Ali's journey into ad tech began with a desire to learn something new. Her background in psychology helps her understand clients better. Building trust and confidence is crucial in partnerships. She emphasizes the importance of human connection in business. Ali believes in setting high standards for herself and her team. Her experiences at various companies shaped her approach to ad tech. She sees the ad tech industry as a puzzle to solve. Ali values the importance of creative strategies in advertising. She believes in the power of communication over email. Finding balance in life is a continuous journey. Chapters 00:00 Introduction to Ali Wendroff 01:08 Journey into Ad Tech 04:32 Influences and Inspirations 07:37 Building from the Ground Up 11:10 Transitioning to ShareThrough 14:14 Industry Trends and Future Outlook 19:50 Psychology in Ad Tech 24:43 Finding Balance and Motivation Learn more about your ad choices. Visit megaphone.fm/adchoices

Tariff panic, Adalytics fallout, the fate of the open web, and TikTok weirdness.Takeaways:Tariffs & Ad World Uncertainty

This week, Next In Media brings you a special bonus episode of the new Marketecture podcast The Brand Forum.In this episode , marketing leaders look at the complexities of brand building in today's AdTech and data-centric world, emphasizing the importance of making meaningful connections with consumers.  The discussion explores strategies for navigating the ever-changing marketing landscape, addressing challenges like aligning brand perception with consumer needs, and effectively using partnerships to drive brand growth.