Podcasts about adtech

Rushed methodology changes implemented mid-season by Nielsen have severely shaken the NFL's confidence in standard television ratings. NFL Chief Data Officer Paul Ballew explains how media fragmentation is forcing leagues and networks to demand radical transparency or switch to new transactional metrics. Key Highlights

AdTechGod sits down with Alex Brownstein, CEO and Founder at AHB Advisors, to examine where advertising and ad tech are heading. They discuss The Trade Desk's organizational evolution, why mid-size agencies could become active acquirers, how AI may reshape the agency model, and why the industry may need to rediscover memorable brand building alongside performance and measurement. Read more from Alex Brownstein by subscribing to his Substack: https://ahbadvisors.substack.com/ Interested in sponsoring the show? Contact http://marketecturemedia.com Takeaways Ad tech companies should evolve through thoughtful expansion rather than abrupt strategic pivots. Mid-size agencies could become more active acquirers as larger holding companies navigate structural complexity. AI will reshape agency work, shifting value from routine execution toward strategy and business outcomes. Agencies may find new value as intermediaries between brands and dominant technology platforms. Advertising needs a better balance between measurable performance and memorable, long-term brand building. Chapters00:00 Introduction to the AdTechGod Pod00:18 Meet Alex Brownstein, Strategic Advisor, former 3C Ventures and McKinsey01:22 From investment banking to LiveIntent and ad tech03:18 What finance taught Alex about advertising and business strategy05:17 The Trade Desk, CFO changes and organizational alignment09:02 Why ad tech companies are evolving their core businesses12:04 Why mid-size agencies could become major acquirers16:00 The complexity of large agency organizations17:13 What McKinsey's operating model can teach agencies18:29 Will AI kill agencies or change how they work?20:56 A new potential role for agencies between brands and platforms22:27 Alex's prediction for the next three years of advertising23:25 Why memorable brand building could make a comeback25:17 What advertising lost in the influencer era26:05 Have advertisers gone too far toward data and measurement?27:53 Brand recognition and the top of the marketing funnel28:21 Closing thoughts with Alex Brownstein28:38 Outro Learn more about your ad choices. Visit megaphone.fm/adchoices

A new tools aims to help publishers deal with ad-tech snafus. Sponsored by Magellan AI. Join Magellan AI today at 12P ET for a live look at where Q2 podcast ad dollars went. Join the webinar https://podnews.net/cc/3655 Visit https://podnews.net/update/flying-this-thing for the story links in full, and to get our daily newsletter.

AI and human evaluators rated the same 20 ad concepts within 0.2 points of each other, across nearly every dimension. So can a machine really judge great creative?This week, Elena and Rob are joined by SVP Brand Strategy Catrina McAuliffe to unpack Marketing Architects' new seven-criteria framework for creative quality. Catrina shares how the framework was built, how it held up against 500 marketing and creative pros, and where AI still falls short. Marketers will get a clearer sense of when to trust AI's creative feedback, and when human debate still wins.Topics covered: [01:00] The seven-criteria framework for creative quality [09:00] Testing the framework against 500 marketing and creative pros [11:00] AI and human scores landed within point-two of each other [13:00] Does AI push ideas toward safe, average creative? [15:00] How the framework differs from ScriptSooth pretesting [16:00] Using AI to sharpen writers, not replace them [22:00] Where pretesting and the framework each fit in  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: 2026 Marketing Architects Research Press Release: https://marketingarchitects.com/blog/marketing-architects-research-gives-humans-and-ai-a-shared-language-for-creative-quality Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

In this episode of the Programmatic Digest, Hélène Parker sits down with Dr. Augustine Fou, founder of Fou Analytics, to unpack the realities of ad fraud, attribution, AI, and programmatic optimization. Dr. Fou challenges some of the metrics and tools our industry has relied on for years, explaining how bots can manipulate signals like CTR and how algorithms can unintentionally optimize toward fraudulent inventory. The conversation also explores the limitations of traditional fraud detection, the importance of independent verification, and how traders can use more granular data, including placements and Seller IDs, to better understand where their budgets are actually going. At the heart of the conversation is a simple question: Are we optimizing for metrics, or are we optimizing for real business outcomes? Key Takeaways Question vanity metrics: High CTR and other engagement metrics don't always mean better campaign performance. AI is only as good as its signals: If algorithms optimize toward manipulated metrics, they can unintentionally send more budget toward fraudulent inventory. Look beyond standard fraud reports: Fraud percentages only reflect what verification technology is able to detect. Audit your placements: Regularly review where your ads are running and whether those environments make sense for your audience. Pay attention to Seller IDs: Seller-level data can provide another layer of transparency when evaluating programmatic supply. Consider independent verification: Post-bid data can help validate what actually happened after an impression was served. Quality matters more than volume: Fewer, higher-quality impressions reaching real humans can be more valuable than maximizing cheap reach. Keep the human in the loop: Automation can make traders more efficient, but critical thinking, QA, and active optimization remain essential. Optimize toward business outcomes: Ultimately, campaign success should connect back to real results, not just what looks good in a DSP report.   About Us: We help historically excluded individuals break into programmatic media buying and land jobs they love. Through our Reach and Frequency® program, coaching, and community, we make learning programmatic clear, practical, and welcoming. Join once, stay learning forever. Past workshops, paid gems, and every new recording + resource added as we go. This library isn't a one-time thing, it's the Foull vault plus all Fouture trainings, recordings, and guides. Access it here: https://www.heleneparker.com/library

Nonprofits are facing unprecedented funding volatility, shrinking donor files, and increased pressure to prove impact, forcing them to rethink how they build trust with new and current donors. In today's episode, Kris Johns discusses how nonprofits can tap into television as a surprisingly accessible, highly trusted channel for donor acquisition and long-term relationship building — often at a cost lower than social media advertising. Tune in to learn how television amplifies every other channel in your mix, why evergreen efforts matter all year long, how small budgets can still succeed on the big screen, and how to measure results across an integrated fundraising campaign. Want to suggest a topic, guest, or nonprofit organization for an upcoming episode? Send an email with the subject "NPFX suggestion" to contact@ipmadvancement.com. Additional Resources AdGood's Ad Manager tool https://adgood.streamr.ai/ [NPFX] Authentic, Ethical, and Effective Messaging — From Theory to Practice https://www.ipmadvancement.com/npfx/authentic-ethical-and-effective-messaging-from-theory-to-practice Guest Kris Johns is the CEO and Founder of The AdGood Foundation, a 501(c)(3) nonprofit dedicated to transforming unused advertising inventory into a powerful tool for social change. By leveraging global partnerships and advanced technology, AdGood empowers nonprofits with affordable and effective Connected TV (CTV) advertising solutions. With over 15 years of experience in media technology, Kris specializes in Streaming (FAST & AVOD), Monetization, and AdTech. His career has been driven by a commitment to innovation, growth, and impact, consistently achieving revenue growth and enhanced profitability through strong client relationships and strategic leadership. Founding AdGood was a natural evolution for Kris, uniting his passion for social impact with a deep understanding of streaming and AdTech. Under his leadership, AdGood continues to innovate and lead in the digital advertising industry, delivering effective solutions that meet the evolving needs of clients and consumers alike. https://www.linkedin.com/in/krisjohns/ https://adgood.org/ Host Russ Phaneuf, a co-founder of IPM Advancement, has a background in higher education development, with positions at the University of Hartford, Northern Arizona University, and Thunderbird School of Global Management. As IPM's managing director & chief strategist, Russ serves as lead fundraising strategist, award-winning content creator, and program analyst specializing in applied system dynamics. https://www.linkedin.com/in/russphaneuf/ https://www.ipmadvancement.com/ Connect with NPFX LinkedIn https://www.linkedin.com/showcase/npfx/ Facebook https://www.facebook.com/npfxpodcast Instagram https://www.instagram.com/npfx_podcast/ YouTube https://www.youtube.com/@ipmadvancement

Photo by Zac Taheriyan on Unsplash Published 10 August 2026 e564 with Michael, Andy and Michael – a spider filled episode with AdTech and lifesaving robotic implications, VR Mario Kart, quantum lawn mowing, identity management and a whole lot more! Michael, Andy and Michael begin the episode with Spider-Man showing up in an unexpected place – a BMW infotainment system!  The negative reactions from the articles and cohosts were not surprising.  The team have discussed ads you don't want showing up where you don't want them – like on automotive windshields, in AR, and more – see e481 from 2024 in the links below for more on this. The team shifts to a more enjoyable driving experience, where Andy describes what he did to enable a VR version of Mario Kart.  Next up – a reflection on 30 years of Quake with an anniversary release.  Then, appealing to the team's sensibilities on mowing lawns and penchant for NP quantum problems, a lawn mowing optimization game from Pudding.   Switching from software to hardware, the cohosts take a look at a surprising smaller than expected device called the Octopus 16 which measures EEG brain signals to allow the user to control a computer.  See the show notes below for the original box for the Emotiv headset from the July 2015 kickstarter. Then, the titular post for this show, a new robot based on nature for rescuing people who are drowning.  The inspiration for this robot was a fishing spider who walks on water to capture its prey.  Your show notes thankfully do not include pictures of such spiders, though if you click through to the Arxiv paper, there is a picture, so consider yourself warned.  While not discussed in this episode, Dr. Kate Darling's book The New Breed: What Our History with Animals Reveals about Our Future with Robots explores social and ethical themes on robotics that fit nicely into this theme.  Michael M had a chance to hear her speak at Duke earlier this year and an article about that talk is included in the notes below. Rounding out the show, the team wraps up with an identity service from Meta called Facebook Verified.  This free service is intended to help identify when a person is a human and distinguish from AI agents.  The cohosts shared thoughts about this topic and the service before the recording time was exhausted. Aside from spiders, what other robotic form factors based on the animal and insect kingdom would you want to see?  Have your bots

Ace Hardware's RedVest Media is rewriting the retail advertising playbook by turning a late market entry into a strategic advantage across its 5,200 store footprint. Head of Retail Media Molly Hjelm joins Mike Shields to explain why friction-free Pacvue integration, closed-loop endemic attribution, and re-embracing physical stores outperform legacy off-platform tactics. Key Highlights ⏰ The Late-Mover Edge: Launching a network today means skipping years of clunky tech builds and plugging straight into mature e-commerce and delivery setups.

Send Wilk a text with your feedback! (incoming msgs only - I can't reply) Erez Levin spent nearly a decade inside Google's ad tech world before becoming one of the loudest internal voices warning that the industry was built to reward quantity over quality — and that those same broken incentives are what fuel outrage, fear, and grievance across the wider internet.Now Erez writes at Holding the Line, where he makes the case for what he calls principled ostracism: real social consequences for people who cross clear moral lines, paired with a genuine path back for anyone willing to own it. He draws a hard line between that and cancel culture, which he says punishes disagreement instead of actual hatred.Wilk and Erez dig into how norms actually change, why celebrating political violence deserves real cost, and how a single memo from a Wall Street investor got a group of Harvard students to retract a petition within three days. It's a conversation about where accountability ends and cruelty begins — and why courageous citizenship means holding a line without writing people off for good. We've forgotten what it feels like to have a real conversation.The week of August 10th, join AllSides for a live conversation about the American Dream — how we're thinking about it and navigating the challenges.Your insights will be anonymized and included in a report to help leaders better understand how people see this issue.Sign up today at allsides.com/derate-hate The world is a better place if we are better people. Be grateful for all you've got. Make every day the day that you want it to be!Please follow the DTH podcast on:Facebook, Instagram, Twitter(X) ,  YouTube,  Substack Subscribe to us wherever you enjoy your audio or from our site. Please leave us a rating and feedback on Apple podcasts or other platforms. You can share your thoughts or request Wilk for a speaking engagement on our contact page: DerateTheHate.com/ContactThe Derate The Hate podcast is proudly produced in collaboration with Braver Angels — America's largest grassroots, cross-partisan organization working toward civic renewal and bridging partisan divides. Learn more: BraverAngels.orgWelcome to the Derate The Hate Podcast!*The views expressed by Wilk, his guest hosts &/or guests on the Derate The Hate podcast are their own and should not be attributed to any organization they may otherwise be affiliated with.

Heather Macaulay, co-founder of MadConnect, joins Joe Zappa and Eric Franchi to discuss building a company after 40, balancing motherhood and leadership, and turning a career setback into a new opportunity. She also explains how MadConnect solves connectivity challenges across AdTech and MarTech, why experienced founders can make better decisions, and why you can have it all, just not all at once. Plus, Heather challenges Adam Epstein to a five-mile run, and Joe puts his 20 chin-ups claim on the record.

Cannes debuted a new award for creative consistency this year. 73 brands entered. Just two won.This week, Elena, Angela, Rob, Catherine, and Nikki unpack what actually happened at Cannes versus what just made headlines. The team shares why intelligence-gathering, not glamour, is the real reason to attend, and how AI is quietly reshaping ad tech products behind the scenes. They also weigh in on where live sports, retail media, and creator marketing genuinely fit into an effectiveness-driven strategy versus where they're overhyped. Marketers will walk away knowing which Cannes trends deserve real budget attention and which are just award-show noise. Topics covered:[02:00] Why Marketing Architects decided to start attending Cannes[04:00] The real gap between Cannes glamour and the actual work[13:00] How AI is quietly reshaping ad tech products[14:00] Live sports as a growth opportunity, not a silver bullet[17:00] Why competing streaming platforms are all facing the same challenges[21:00] Retail media and creator marketing: tools, not full strategies[24:00] Cannes' new award for long-term creative consistencyTo learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources:2026 The Drum Article: https://www.thedrum.com/opinion/andrew-tindall-what-ritson-and-sharp-got-right-and-wrong-at-cannesGet more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

In a world obsessed with optimizing the ad tech supply chain, what if the focus on 'shorter' paths is a complete misdirection from building 'smarter' ones that actually align with brand value?Agility requires brands to move beyond incremental optimization and fundamentally rethink their media operating models. It's about building a framework that is inherently resilient to platform shifts, privacy changes, and evolving audience expectations.Today, we're going to talk about the disconnect between the technical ad tech conversation and the strategic needs of the brand. We'll explore how leaders can bridge this gap by focusing on smarter media paths, curated inventory, and an operating model built for long-term value creation.To help me discuss this topic, I'd like to welcome, Bob Regular, CEO at Infolinks Media. Bob, welcome to the show! About Bob RegularBob Regular is a long-established pioneer in the digital media industry with over 25 years of advertising experience. As CEO of Infolinks Media, he drives the company's mission to provide innovative contextual and native advertising solutions to web publishers and advertisers worldwide. Bob has founded and scaled multiple digital businesses, generating over $1 billion in revenue, and he is the founder and managing partner of Delivering Yield, an investment and advisory firm focused on advancing digital media through strategic investments. With extensive experience in capital raising, he has successfully secured over $250 million in funding and excels in operating ad platforms, developing products, training teams, and implementing efficient processes to meet the industry's evolving needs. Known for his entrepreneurial spirit and visionary leadership, Bob continues to influence the future of digital advertising, significantly contributing to Infolinks' success and the broader digital media ecosystem, with a mission to transform the landscape by leveraging data, technology, and creativity to enhance advertising effectiveness. Bob Regular on LinkedIn: https://www.linkedin.com/in/rregular ---------- Resources ---------- Infolinks Media: The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703 We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fChaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other GenAI tools. Learn more at trychaser.com and use code AGILEBRAND for a 3-month free trial (normal trial is 14 days).The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1 Start building your own apps with Replit and get $20 off. Learn more: https://aglbrnd.co/r/93531742a7625a20 Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.

„Mój ojciec i dziadek budowali fabryki, ja od zawsze miałem gen tworzenia czegoś z niczego”. Co się dzieje, gdy zamiast iśćbezpieczną ścieżką w korporacji, rzucasz pracę, zaczynasz od sprzedaży ołówków, a po latach budujesz polski AdTech, który rzuca wyzwanie globalnym monopolom Google i Meta?

In a world obsessed with optimizing the ad tech supply chain, what if the focus on 'shorter' paths is a complete misdirection from building 'smarter' ones that actually align with brand value?Agility requires brands to move beyond incremental optimization and fundamentally rethink their media operating models. It's about building a framework that is inherently resilient to platform shifts, privacy changes, and evolving audience expectations.Today, we're going to talk about the disconnect between the technical ad tech conversation and the strategic needs of the brand. We'll explore how leaders can bridge this gap by focusing on smarter media paths, curated inventory, and an operating model built for long-term value creation.To help me discuss this topic, I'd like to welcome, Bob Regular, CEO at Infolinks Media. Bob, welcome to the show! About Bob RegularBob Regular is a long-established pioneer in the digital media industry with over 25 years of advertising experience. As CEO of Infolinks Media, he drives the company's mission to provide innovative contextual and native advertising solutions to web publishers and advertisers worldwide. Bob has founded and scaled multiple digital businesses, generating over $1 billion in revenue, and he is the founder and managing partner of Delivering Yield, an investment and advisory firm focused on advancing digital media through strategic investments. With extensive experience in capital raising, he has successfully secured over $250 million in funding and excels in operating ad platforms, developing products, training teams, and implementing efficient processes to meet the industry's evolving needs. Known for his entrepreneurial spirit and visionary leadership, Bob continues to influence the future of digital advertising, significantly contributing to Infolinks' success and the broader digital media ecosystem, with a mission to transform the landscape by leveraging data, technology, and creativity to enhance advertising effectiveness. Bob Regular on LinkedIn: https://www.linkedin.com/in/rregular ---------- Resources ---------- Infolinks Media: The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703 We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fChaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other GenAI tools. Learn more at trychaser.com and use code AGILEBRAND for a 3-month free trial (normal trial is 14 days).The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1 Start building your own apps with Replit and get $20 off. Learn more: https://aglbrnd.co/r/93531742a7625a20 Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.

Celebrating 200 Episodes: Community, Representation, and the Future of Programmatic Digest Reaching 200 episodes is more than a milestone. It's a celebration of the incredible community that has supported Programmatic Digest from day one. In this special episode, Hélène Parker and Manuela Cortez reflect on the journey that brought them here, the lessons they've learned along the way, and the vision they're building for the future. From expanding the podcast into Spanish to creating opportunities for more diverse voices in ad tech, this conversation is a reminder that meaningful change happens one conversation at a time. Whether you've been listening since Episode 1 or you're just discovering Programmatic Digest, thank you for being part of this community. In This Episode Why launching Spanish-language episodes has helped amplify voices across Latin America and made programmatic education more accessible. How podcasting has transformed our own careers by helping us become better listeners, stronger leaders, and lifelong students of the industry. Why representation isn't just a goal. It's a responsibility. We discuss our commitment to featuring more women and underrepresented professionals across every area of ad tech. The reality of producing an independent podcast, including the time, financial investment, and consistency required to reach 200 episodes. Why creating a safe space for honest conversations has always been at the heart of Programmatic Digest. What's ahead for the second half of the year, including meeting in person at Programmatic I/O New York, growing our Latin American community, and expanding new ways to connect with listeners. Key Takeaways Every conversation is an opportunity to learn something new. Representation creates opportunity and helps the next generation see what's possible. Community will always be more important than competition. Consistency isn't always easy, but it's what turns a vision into something lasting. The best ideas often come from people who simply have the courage to share their voice. Looking Ahead As we celebrate 200 episodes, we're just getting started. Our focus for the next chapter includes: Growing both our English and Spanish podcast communities. Building meaningful partnerships with sponsors who believe in education and representation. Creating more opportunities for in-person networking and learning. Continuing to spotlight the people and ideas shaping the future of programmatic advertising. Thank you to every guest, listener, sponsor, and community member who has been part of this journey. We couldn't have reached this milestone without you, and we're excited for what's next. Connect With Us

Spotify is shifting from a traditional audio platform into a powerful multi-format ad engine driven by advanced data targeting and transparent, value-exchange sponsorship models. Through innovative automated tools and natural language API plugins, the streaming giant is eliminating traditional production barriers so brands of all sizes can easily deploy high-ROAS campaign creative. Key Highlights

Level up your leadership: https://forms.gle/nqRTUvgFrtdYuCbr6 Is the video game industry being kept afloat by tech giants willingly lighting billions of dollars on fire—and what happens to your studio when the subsidy stops? In this episode, Ben sits down with Colan Neese, SVP of Gaming at Screen Engine/ASI and author of the Patch Notes newsletter, to deconstruct the shifting macroeconomic tectonic plates of gaming. They dive into the reality of platform economics, why Microsoft is losing an estimated 64 cents on every dollar invested in gaming, the likely rise of ad-supported models in the PC/console ecosystem, and the terrifying market realities of the Grand Theft Auto VI release timeline. What You'll Learn in This Episode: What the true data reveals about the current collapse of platform economics, Microsoft's aggressive studio layoffs, and why the "rounding error" era of gaming budgets is officially over Why the industry's current reliance on wishlist momentum and renting creator attention is fundamentally broken, and why ad-tech algorithms might be a viable solution to solve game discovery How GTA 6 is creating an unprecedented industry black hole that is actively deflating competitor mindshare, shrinking long-tail revenues, and forcing studios to aggressively alter their release calendars If you're a leader in game dev who is trying to forecast your studio's launch window, build a sustainable monetization strategy, and survive the impending GTA 6 market consolidation, this episode is for you. Learn more about Colan Neese: Connect with Colan on LinkedIn at https://www.linkedin.com/in/colanneese/ and subscribe to his newsletters: Mind Game Patch Notes: https://www.linkedin.com/newsletters/mindgame-patch-notes-7336099537939255300/ LinkedIn Newsletter: https://www.linkedin.com/newsletters/7336099537939255300/ Connect with us:

This week on Shared Security, Tom and Scott dig into surveillance pricing: the use of personal data, behavioral profiles, shopping history, location signals, income assumptions, household information, and AI-driven targeting to decide what price or discount different people see for the same product.The conversation connects New Jersey's proposed grocery surveillance-pricing ban, Consumer Reports-style loophole concerns, loyalty-card data, and a creepy Papa John's / Instacart / streaming-ad example into one listener-friendly question: when does ordinary dynamic pricing become personalized price discrimination based on what companies think they know about your life?** Links mentioned on the show **EPIC — New Jersey Legislature Passes Grocery Surveillance Pricing Ban https://epic.org/new-jersey-legislature-passes-grocery-surveillance-pricing-ban/Schneier on Security — Papa Johns Surveillance-Based Advertising https://www.schneier.com/blog/archives/2026/07/papa-johns-surveillance-based-advertising.htmlEFF — California's Bill to Ban Surveillance Pricing https://www.eff.org/deeplinks/2026/06/californias-bill-ban-surveillance-pricingScott's Digital Legacy Project https://securityperspectives.com/digital-legacy-tools/** Watch this episode on YouTube **[YOUTUBE URL]** Become a Shared Security Supporter **Get exclusive access to bonus episodes, listen to new episodes before they are released, receive a monthly shout-out on the show, and get a discount code for 15% off merch at the Shared Security store. Become a supporter today by going to our YouTube channel's membership section: https://www.youtube.com/channel/UCg9CCDIYkDDqwEZ3UYaxjnA/join** Thank you to our sponsors! **SLNTVisit https://slnt.com to check out SLNT's amazing line of Faraday bags and other products built to protect your privacy. As a listener of this podcast you receive 10% off your order at checkout using discount code "sharedsecurity".** Subscribe and follow the podcast **Subscribe on YouTube: https://www.youtube.com/c/SharedSecurityPodcastFollow us on Bluesky: https://bsky.app/profile/sharedsecurity.bsky.socialFollow us on Mastodon: https://infosec.exchange/@sharedsecurityJoin us on Reddit: https://www.reddit.com/r/SharedSecurityShow/Visit our website: https://sharedsecurity.netSubscribe on your favorite podcast app: https://sharedsecurity.net/subscribeSign-up for our email newsletter to receive updates about the podcast, contest announcements, and special offers from our sponsors: https://shared-security.beehiiv.com/subscribeLeave us a rating and review: https://ratethispodcast.com/sharedsecurityContact us: https://sharedsecurity.net/contact

Influence Mobile founder and CEO Daniel Todd joins Chris Lustrino to discuss how the company built Rewarded Play into a major rewards platform for mobile gaming. Influence Mobile helps game developers acquire and retain high-value players by offering rewards to users who discover, play, and spend inside mobile games. Daniel explains how his decades of experience in internet advertising and rewards programs led to the company's current model, why older women are among the most valuable mobile gaming audiences, and why mobile gaming's scale is often underestimated. The conversation also covers Influence Mobile's $28 million revenue base, its Android success, upcoming iOS expansion, white-label opportunities, and the long-term vision for a broader rewards ecosystem. View Influence Mobile on Kingscrowd

Relying solely on programmatic CTV auctions locks brands out of premium live sports and high-value cultural moments while racking up heavy middleware fees. This deep dive reveals how direct-to-ad-server tech and large language models are restructuring streaming media execution to protect brand safety, automate delivery, and enforce flawless frequency capping. Key Highlights

Private equity just bid to take Criteo private at a 50%+ premium and two of the sharpest voices in commerce & media read the exact same filings and reached opposite conclusions. Ayelet Shipley and Christian Hassold break down Vista Equity Partners' (with hedge fund Quinti Capital) proposed take-private of Criteo (Nasdaq: CRTO): the "melting ice cube" bear case vs. Ken Kubec's "Footnote Trade" bull case (reported retail-media revenue down 32% vs. ~24% underlying growth once you strip out an accounting change and two client roll-offs), why a business throwing off ~$400M in profit was trading around 2x EBITDA, the Luxembourg "re-domicile escape hatch," and whether Vista's playbook gives Criteo product oxygen or runs off its 900 engineers.Plus the market update on AI marketing-tech venture rounds (geoSurge, Vendelux), and two quick deal hits with very different structures: Descartes x Drivin and Banzai x ConnectAndSell.⏱️ Chapters 00:00 — Intro: Market & Deals Friday 00:49 — Market Update: VC keeps funding AI marketing tech (geoSurge, Vendelux) 03:06 — Feature: Vista + Quinti bid to take Criteo private — the facts 05:55 — The Operator's Read (Christian): toll road, or mispriced commerce-media asset? 11:32 — The Deal Architect's Read (Ayelet): incentives & the Luxembourg escape hatch 15:50 — Quick Hits: Descartes/Drivin & Banzai/ConnectAndSell 19:40 — WrapReads referenced: Chris Sheldon: https://www.linkedin.com/posts/chris-j-sheldon_criteos-retail-media-growth-fell-from-23-share-7480304433730441216-MyKwKen Kubec: https://www.linkedin.com/posts/kenkubec_privateequity-adtech-retailmedia-ugcPost-7480605776760307713-dbqi

James MacDonald, Founder of Limelight, joins That's What I Call Marketing to discuss programmatic advertising, building a global ad tech business, AI and why simplicity still matters for marketers today.This episode explores the journey from Fleet Street advertising sales to modern programmatic technology, through a practical conversation about risk, reinvention, customer focus, remote culture and building technology that solves real problems.In this episode, we cover:– What Fleet Street taught James about sales, resilience and asking for the business– Why helping people buy is more powerful than pushing people to buy– How James identified the gap that led to Limelight– Why programmatic advertising still needs simplicity, support and better execution– How Limelight thinks about AI, interoperability and the importance of human judgement– What it takes to build and maintain a strong remote culture across a global teamA useful listen for marketers interested in ad tech, programmatic advertising, AI in marketing, founder stories, sales, customer success, remote teams and building through change.That's What I Call Marketing is the podcast for marketers who care about brand, B2B, creativity, effectiveness and the future of the profession.Follow the show for more conversations with CMOs, marketing leaders, agency leaders, professors, authors, thinkers and practitioners.Find more episodes at: https://www.thatswhaticallmarketing.comThis Cannes Sessions episode is brought to you in partnership with The Digital Voice.Find out more at: https://www.thedigitalvoice.co.uk01:38 Starting out on Fleet Street03:19 What early sales teaches you04:35 From eggs to advertising06:27 Helping people buy, not pushing a sale07:04 Mentors, mistakes and learning through failure07:11 Starting again and founding Limelight09:31 Finding the right business partner10:59 Identifying the gap in programmatic12:00 Building the Limelight platform14:00 Taking risks as a founder15:59 Building culture as the company grows16:42 Running a fully remote global business18:17 What Limelight does20:49 How people discover Limelight22:16 Listening to customers and building the product23:33 AI, human judgement and interoperability26:05 Why simplicity matters in technologyThat's What I Call Marketing is where marketers come for real conversations about brand, B2B, creativity, effectiveness and the future of the profession.Hosted by Conor Byrne, the show features conversations with CMOs, marketing leaders, agency leaders, authors, thinkers and practitioners about what good marketing looks like in practice.Listen, follow and find more episodes at: https://www.thatswhaticallmarketing.comConnect with Conor on LinkedIn: https://www.linkedin.com/in/conorbyrneirl/If you enjoy the show, please follow, subscribe and leave a review. It helps more marketers find the conversations. Hosted on Acast. See acast.com/privacy for more information.

Rio Longacre joins Joe Zappa and Eric Franchi to discuss the future of advertising, the growing influence of AI and what it takes to stay ahead in an industry that never stops changing.

We discuss the transition of AI-native applications toward ad-supported monetization models. Among other things, we cover:Whether AI-native apps will follow the mobile gaming trajectory by adopting hybrid monetization models to reach massive global audiencesHow the high operational costs of AI inference necessitate a move toward ad-supported tiers to maintain sustainable profit marginsWhy the granular intent signals captured in LLM conversations offer a superior alternative to traditional search-based advertising targeting mechanismsWhat new native ad formats will emerge to integrate seamlessly into AI workflows without disrupting the core user experienceWhen the venture capital funding environment will demand more disciplined monetization strategies from AI startups over pure user growthHow established ad-tech infrastructure from the mobile gaming era can be adapted to serve the unique needs of AI developersThanks to the sponsors of this week's episode of the Mobile Dev Memo podcast:⁠⁠INCRMNTAL⁠⁠⁠. True attribution measures incrementality, always on.Xsolla⁠. With the Xsolla Web Shop, you can create a direct storefront, cut fees down to as low as 5%, and keep players engaged with bundles, rewards, and analytics.⁠Branch⁠. Branch is an AI-powered MMP, connecting every paid, owned, and organic touchpoint so growth teams can see exactly where to put their dollars to bring users in the door and keep them coming backInterested in sponsoring the Mobile Dev Memo podcast? Contact Mobile Dev Memo advertising.The Mobile Dev Memo podcast is available on:SpotifyYouTubeApple Podcasts

The traditional retail media playbook is undergoing a massive transformation as platforms shift away from transactional clicks toward holistic, real-world shopping experiences. This week, Sam's Club VP and GM Harvey Ma, breaks down how their membership data and cross-enterprise synergy with Walmart are setting a new standard for full-funnel brand measurement. Key Highlights

On this episode, MHD talks about the fascinating and rich history of the great City of Los Angeles with Evan Lovett.Evan Lovett is the dynamic creator of social media mainstay "L.A. in a Minute" and host of its engaging podcast, In a Minute with Evan Lovett. He emerges from the community of North Hills, fueled by a profound love for Los Angeles. A UCLA journalism graduate, he has worked for the L.A. Times, NBC, and later began working in the AdTech space. Launched in 2022, the series delves into L.A.'s rich history and culture, earning features on KCRW, KIIS-FM, Access Hollywood, KTLA, and more. Lovett's work is a blend of personal storytelling and educational content, aimed at highlighting LA's diverse heritage and intriguing history.Resources:www.instagram.com/lainaminutewww.tiktok.com/@evanlovett

As browser cookies fade, marketing teams face the challenge of finding reliable data alternatives that accurately reflect real-world consumer needs. At the same time, traditional out-of-home media is moving toward automated, programmatic delivery networks. Dylan Conroy sits down with Matt Longley, CEO at Mobsta Ltd, to discuss how geobehavioral data platforms link physical movement history with retail purchase layers to optimize multi-screen campaigns.Key Themes Covered:Overhauling event marketing from short-term transaction tracking to long-term brand positioning.Using physical context data rather than online browser history to identify buyer intent.Combining vehicle renewals, real estate listings, and consumer purchase registries.Scheduling time-specific ad variations across mobile screens and digital out-of-home panels.Checking programmatic AI systems against clear compliance and data governance ground rules.Matt Longley is the CEO at Mobsta Ltd, an independent geobehavioral technology platform that builds efficient localized ad campaigns for global brands.Connect with Matt Longley on LinkedIn: https://www.linkedin.com/in/matt-longley-71921841/Explore Mobsta's Platform: https://www.mobsta.com/Optimize your enterprise marketing ROI with Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/

Aaron Alva is a Harvard Berkman Klein Center fellow and the Founder of Alva Strategy Center, advising organizations and enforcers on privacy, security, and AI governance. Previously, Aaron was a lead tech advisor at the FTC, where he was instrumental in driving the agency's approach to privacy and security enforcement. In this episode… Privacy risks often hide in how companies collect, use, and share personal information. Smart TVs, health-related websites, and location data have all drawn regulatory scrutiny when data is used in ways consumers did not reasonably expect. A decade of FTC privacy enforcement shows companies what regulators consider unfair or deceptive. So, what can companies learn from these cases to strengthen their privacy practices? Reducing privacy risk starts when companies understand the data they collect, where it goes, why it's being used, and whether that use is necessary in the first place. Companies should pay close attention to handling sensitive data with care, including health information, location data, children's and teens' data, and driver behavior data. Embedding stronger privacy practices often comes down to establishing clear purpose limitations, thoughtful data minimization measures, limited retention, and privacy-enhancing defaults. It also requires a regular and thorough review of AdTech tools, like pixels and tags. Getting these practices right can help companies reduce regulatory risk. Yet when companies fall short, the FTC and state privacy regulators can impose remedies that reach beyond fines, requiring companies to delete data, stop certain data uses, change platform default settings, or build a stronger privacy program.  In this episode of She Said Privacy/He Said Security, Jodi and Justin Daniels talk with Aaron Alva, Founder of Alva Strategy Center, about what companies can learn from a decade of FTC privacy enforcement. Aaron explains the role technologists play in helping enforcement agencies work through technically complex privacy issues during investigations. He delves into lessons from major enforcement actions involving smart TVs and social media platforms and shares insights on the FTC's privacy remedies. Aaron also explains how companies can strengthen their privacy practices by setting clear limits on data use, treating sensitive data with care, and aligning privacy controls with consumer expectations.

In this special episode of The MadTech Podcast, Terry Kane, managing director at The Trade Desk, joins ExchangeWire CEO Rachel Smith in Cannes to discuss ad tech in the MENA region.MENA's ad tech ecosystem is ascending in maturity. The region's cultural cycles and consumption patterns provide unique growth vectors, with strong momentum in open internet channels, CTV, retail data, telco-enabled identity, and DOOH. Education and local presence are needed to unlock value and shift budgets from walled gardens, while fragmented regulations make identity solutions a priority. Agentic AI is poised to help the region leapfrog stages of digital evolution, redefining discoverability, performance, and the advertising value chain. Over the next 3-5 years, agents will drive omnichannel planning and enable regional brands' global expansion. As consumer discovery shifts to LLMs, prompting becomes a core marketing lever, while backend AI will redefine scale and profitability in programmatic. •••We're delighted to be heading to MENA for our first ever ATS Dubai event in November. If you're interested in commercial opportunities at the event, contact sales@thewirecorp.com.•••0:00 Introduction1:09 MENA ad tech growth & maturity 3:09 Challenges and driving issues in MENA market5:54 MENA cultural approaches and fragmentation9:00 Opportunities for growth across the open internet12:54 MENA activations vs. other regions15:55 Future of MENA advertising & ad tech 20:21 LLMs and changing consumer behaviour

Get 30 Days of Merlin free at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MerlinCrypto.Com⁠⁠⁠⁠⁠ In this episode of Markets Radar, I break down three massive shifts transforming the corporate, financial, and geopolitical landscapes today. First, I dive into Walmart's strategic acquisition of the ad-tech platform Vibe.co, a calculated move to expand its connected television advertising business for small- and medium-sized brands. Building on its 2024 Vizio buyout, I explore how Walmart is aggressively constructing an ecosystem to capture ad dollars directly from the living room and drive e-commerce sales. Next, I pivot to the broader stock market, where a brutal tech sector sell-off is currently masking a massive, overlooked rotation into traditional energy stocks. I break down the "HALO" trade—Heavy Assets, Low Obsolescence—and explain why undervalued energy giants are uniquely positioned to generate incredible free cash flow amidst ongoing geopolitical chaos in the Strait of Hormuz. Finally, I step back to examine a sweeping political and economic realignment currently unfolding across Latin America. Driven by anti-incumbent sentiment, I analyze how a new wave of leaders from Colombia to Costa Rica is embracing free-market economics, implementing iron-fisted security measures, and aggressively aligning their policies with the United States to counter Chinese influence. Tune in as I highlight how these pivotal developments are rewriting the rules for global supply chains, foreign direct investment, and your personal portfolio. Enjoy! Join the Age of Radio Discord | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://discord.gg/EeamD8WcjN⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow me on Goodpods ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://goodpods.app.link/usUyBZzhuNb⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Free Financial Consultation: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://forms.gle/B6nNZ2FbxbhESCHg9⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Red Wizard Gaming Society: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://discord.gg/9D43EszdUB⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠   DM if you are interested in Life Insurance! If you or someone you know has been struggling or in crisis please call or text 988 or chat ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠988lifeline.org⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  

Don Norton, General Manager of Data Solutions at AdImpact, joins AdTechGod to discuss his journey from DoubleClick and Google to AdImpact, the evolution of TV measurement, the rise of CTV, political advertising trends, AI's role in media intelligence, and why relationships still matter in an increasingly automated industry. Takeaways Don shares lessons from DoubleClick, Google, Infillion, and AdImpact. AdImpact is expanding beyond political advertising into cross-TV intelligence. CTV and broadcast measurement require larger datasets and ACR technology for accuracy. Political advertising in 2026 is expected to rival presidential election spending levels. Local CTV presents one of the biggest growth opportunities in television advertising. AI is improving data processing, automation, and predictive insights. Despite automation, trust and human relationships remain critical in media buying and selling. Chapters 00:00 Introduction to Don Norton and His Ad Tech Journey01:05 Starting at DoubleClick During the Early Internet Boom02:12 The Evolution from DoubleClick to Google04:00 Leaving Google and Joining Infillion05:31 Why Don Joined AdImpact06:06 AdImpact's Growth Strategy and Expansion Beyond Political Advertising07:05 Understanding Cross-TV Measurement: Broadcast, Cable & CTV08:01 The Challenge of Measuring Linear TV and Streaming Audiences10:09 What Advertisers Want from TV Measurement11:31 How AdImpact Uses ACR Data and Large TV Panels13:14 Who Uses AdImpact's Data and Insights?14:26 The Biggest Data Challenges in Media Intelligence16:34 AI, Data Validation, and Operational Efficiency18:54 Political Advertising Outlook for 202620:27 The Future of Local CTV Advertising23:10 What's Overhyped in Ad Tech?24:00 Why Relationships Still Matter in an AI-Driven Industry26:05 Final Thoughts and Closing Remarks Guests: AdTech God Learn more about your ad choices. Visit megaphone.fm/adchoices

We're told AI will revolutionize marketing, but many leaders are finding it just creates more content chaos and operational risk. Is the answer more AI, or a fundamentally different approach to how AI is managed?Today we are at PegaWorld 2026 at the MGM Grand in Las Vegas, and, we're going to talk about:- The shift from generative AI for content creation to agentic AI for end-to-end campaign execution.- How to orchestrate multiple AI agents to move from a marketing brief to a live, personalized campaign in minutes, not weeks.- Implementing the governance and human oversight necessary to scale AI-driven marketing responsibly and avoid the risks of uncontrolled automation.To help me discuss this topic, I'd like to welcome Tara DeZao, Director of Product Marketing, AdTech and MarTech at Pega. About Tara DeZao Tara DeZao, Director of Product Marketing, AdTech and MarTech at Pega, is passionate about helping clients deliver better, more empathetic customer experiences backed by artificial intelligence. Over the last decade, she has cultivated a successful career in the marketing departments of both startups and Fortune 500 enterprise technology companies. She is a subject matter expert on all things marketing and has authored articles that have appeared in AdExchanger, VentureBeat, MarTech Series and more. Tara received her bachelor's degree from the University of California, Berkeley and an MBA from the University of Massachusetts, Amherst. Tara DeZao on LinkedIn: https://www.linkedin.com/in/taradezao/ ---------- Resources ---------- : https://www.pega.com Pega provides the leading AI-powered platform for enterprise transformation. The world's most influential organizations trust Pega's technology to reimagine how work gets done by automating workflows, personalizing customer experiences, and modernizing legacy systems. Since 1983, Pega's scalable, flexible architecture has fueled continuous innovation, helping clients accelerate their path to the autonomous enterprise. Learn more at Pega.com We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fDon't miss We Make Future - the International Festival of Innovation in AI, Tech, and Digital Marketing, June 24-26 in Bologna. Learn more: https://aglbrnd.co/r/c80991afff416bb2The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1 Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.

Today on the Invest In Her Podcast, host Catherine Gray talks with Archita Mandal, founder and CEO of Upend Now, a transformative AI platform designed to bridge the gap between technology and creative storytelling. Archita works at the intersection of deep tech, media, and entertainment, building agentic AI solutions for the AdTech and FilmTech industries. A former Entrepreneur in Residence at NEC X, Stanford LEAD graduate, Grace Hopper speaker, award-winning filmmaker, and member of Women in Film Los Angeles and Women in Media, she brings a unique combination of technical expertise and artistic vision to her work. Her films have been distributed on Amazon Prime and Pocket Films, and her creative projects have garnered more than half a million views online.  In this episode, Archita shares her fascinating journey from a 17-year career in cloud security and product management to becoming a filmmaker and startup founder. She discusses how the challenges she experienced in both the technology and entertainment industries inspired the creation of Upend Now, an AI-powered platform that helps businesses, creators, and production teams rapidly develop creative briefs, scripts, storyboards, shot lists, and visual concepts. Catherine and Archita explore how AI can serve as a collaborative tool rather than a replacement for human creativity, dramatically reducing production costs and development time while helping technical founders communicate complex ideas more effectively. They also discuss entrepreneurship, innovation, customer validation, and the importance of bringing left-brain and right-brain thinkers together to create more impactful storytelling. Websites Mentioned: https://www.showherthemoneymovie.com www.sheangelinvestors.com    Follow Us On Social Facebook @sheangelinvestors Twitter (X) @sheangelsinvest Instagram @sheangelinvestors & @catherinegray_investinher LinkedIn @catherinelgray & @sheangels   #InvestInHer #FinancialWellness #WomenInFinance #FinancialEmpowerment #MoneyMindset #InclusiveFinance #FintechForGood #BehavioralEconomics #WealthBuilding #FinancialHealth #EmpowerWomen #MoneyMatters #SheAngelInvestors #InvestInYourself #FinancialFreedom  

The shift from traditional television to connected TV has accelerated rapidly, requiring publishers to offer both massive culture-shifting scale and ultra-precise targeting capabilities. In this deep dive, Netflix Advertising VP Nicolle Pangis pulls back the curtain on how the platform built an independent, proprietary ad server to give global brands the exact mix of automated programmatic buying and high-impact live events they need to drive measurable ROI. Key Highlights

Achieving true cross-channel attribution remains an uphill battle as walled gardens restrict access to critical log-level data. Georgia Pacific's Vice President of Integrated Media and Brand Analytics, Javier Bustillos, reveals how his team combats these fragmentation challenges by accelerating in-house Marketing Mix Modeling and adopting a disciplined, test-and-learn approach to automation. Key Highlights

Ep. 208 - Kimberly is joined by Joe Ligé, co-founder of CultureHiveMedia, to discuss his journey from music production in St. Louis to revolutionizing the advertising technology space in Los Angeles. Joe shares the powerful inspiration behind CultureHive, sparked by a controversial global ad campaign that highlighted a massive gap in cross-cultural understanding. The conversation delves into how modern advertising is shifting from rigid demographic boxes to Gary Vee's concept of "interest media". Joe breaks down how CultureHive's proprietary Cultural Relevance Score (CRS) utilizes contextual, privacy-safe AI to help brands, creators, and businesses optimize their marketing, avoid costly cultural blind spots, and authentically connect with audiences based on shared values and interests.  Chapter Timestamps: 00:00 – Welcome & Joe Lige's Journey from St. Louis to LA 02:00 – Transitioning from Music to the Early Days of Ad Tech 04:15 – A Suit in West Hollywood: The LinkedIn Connection that Changed Everything 06:10 – The H&M Controversy & The Spark that Founded CultureHive 08:15 – Redefining Culture: Why It's Not Just a Demographic 10:30 – How the Cultural Relevance Score (CRS) Flags Offensive Content 12:20 – Lessons from Joe's Grandfather: "Learning to See Without Seeing" 15:00 – Moving Past the Demographics Box into "Interest Media" 17:40 – The Authentic Tortilla Problem: A Real-World Marketing Example 20:15 – Finding Your "Why" & The 3 Ds of Life (Desire, Determination, Dreams) 22:10 – Contextual Targeting vs. Personal Identifiable Information (PII) 24:00 – How the CultureHive Platform Optimizes and Executes Cross-Channel Campaigns 26:15 – Self-Serve Tools for Smaller Creators & Wrap Up Demo CultureHiveMedia Here: https://www.theculturehive.ai/ Follow CultureHiveMedia Here: https://www.instagram.com/culturehivemedia/ Follow Kimberly here: https://www.instagram.com/kimberlylovi/

In this episode of the AdTechGod Pod, Ray Adamson, Head of Solution Sales at DanAds, discusses the evolution of self-service advertising, automation in ad operations, and the publisher monetization strategies, and how AI is reshaping the future of ad tech. Learn how leading Publishers are unlocking new revenue streams and improving efficiency through self-service platforms. Takeaways Automation is becoming a business imperative in ad operations. DanAds helps publishers unlock new advertiser segments. Self-service complements sales teams rather than replacing them. Successful self-service programs require active promotion DanAds offers more than self-service technology AI is reshaping operational workflows The future belongs to creative media leaders and innovative ad tech partners. Chapters 00:00 Introduction to Ray Adamson and DanAds 01:25 Ray's Journey into Ad Tech and Career Evolution 03:55 How Ad Operations Have Changed Over the Years 05:50 What DanAds Brings to the Market 07:55 The Rise of Self-Service Advertising Platforms 08:33 Build vs. Buy: Publisher Self-Service Strategies 10:09 The Impact of Self-Service on Sales Teams 10:54 Expanding Revenue Through Long-Tail Advertisers 13:19 Common Misconceptions About Self-Service Advertising 15:05 Publisher Playbooks and Marketing Support 15:52 Integrations, Workflow Automation, and Monetization Services 17:57 Which Publishers Benefit Most from DanAds? 20:28 The Future of Ad Tech, AI, and Automation 22:43 Final Thoughts and Closing Remarks Learn more about your ad choices. Visit megaphone.fm/adchoices

Discover how the future of TV advertising is shifting toward outcome-based measurement and AI-driven optimization coming out of the 2026 upfronts . iSpot CEO Sean Muller joins the show to break down their fundamental "Creative + Audience = Outcome" equation, the integration of their new AI platform Sage, and why the industry must prioritize trusted, neutral data over ongoing currency debates. Key Highlights

Ilya Mikin is Vice President of Technology M&A at Corum Group, one of the leading technology M&A advisory firms globally. His background spans more than two decades across enterprise marketing at Intel and Unilever, executive and CEO roles at companies including iHerb, multiple founder exits across AdTech, MarTech, and FinTech, and now advising founders through acquisitions. He has been on every side of the M&A table, which makes his perspective unusually grounded.This episode gets into what has fundamentally changed about how technology and e-commerce companies are built, valued, and sold. The old playbook of raising VC money, growing at all costs, and gunning for IPO has largely collapsed. What replaced it is a market where M&A has become the primary liquidity event for founders, and where the rules for what makes a company attractive have shifted significantly.Eitan and Ilya dig into what acquirers actually look at today: why NRR, GRR, and low churn have become the cornerstones of valuation, why private equity now represents up to 40-50% of buyers in some sectors, and what it means to be an AI-native company versus an AI-enabled one. They also cover the mechanics of the M&A process itself — the four to eight week preparation phase, how Corum builds competitive tension among buyers, why the narrative around a business often matters more than the financials, and the internal deal killers that founders rarely talk about openly.Ilya also shares his take on where shoppable video sits in a world increasingly shaped by agentic AI, why he believes emotional product categories are protected from agent-driven purchasing, and what he is personally watching in the space. Founders who are building toward an exit, or who have never seriously thought about timing one, will find this conversation both practical and clarifying.Website: https://www.vimmi.netEmail us: info@vimmi.netCommerce Untold: https://vimmi.net/commerce-untold/Eitan Koter's LinkedIn: https://www.linkedin.com/in/eitankoter/YouTube: https://www.youtube.com/@VimmiVideoCommerce/featuredGuest: Ilya Mikin, Vice President Technology M&A, Corum Group, Ltd.Ilya Mikin's LinkedIn: https://www.linkedin.com/in/ilyamikin/Corum Group, Ltd.: https://www.corumgroup.com/Watch the full Youtube video here:https://youtu.be/2lFD9JXIjIgKey Takeaways:VC investment in D2C e-commerce collapsed more than 90% from its 2021 peak, while M&A deals in that same sector grew 47% in 2025 — the exit path has fundamentally shiftedIPO is no longer the default liquidity event for most founders; M&A is now the primary outcome to plan aroundAcquirers today prioritize NRR, GRR, and low churn over raw growth rate — the stickiness and profitability of your customer base drives valuation more than top-line momentumPrivate equity now represents up to 40-50% of buyers in some sectors, and PE buyers lead with EBITDA, not vision — a minimum of $2-3M ARR and $500K EBITDA is roughly where serious interest startsBeing an AI-native company can increase your valuation by 20-30% or more; for true AI-native businesses, multiples can reach up to 20x EVFor AI companies, proprietary data sets matter more than the technology itself — the model is the moatMarket consolidation follows a cycle: the first quartile of a consolidation window has the most buyers, the most competition, and the highest multiples. Waiting too long means the music stopsThe narrative you build around your company matters more than your financials in the early stages of a buyer conversation — buyers need to feel fear of missing outRunning a competitive process with multiple interested buyers is the single most powerful lever a founder has in an M&A negotiation — inbound interest from one buyer puts the founder in a weak positionDeal fatigue and co-founder misalignment are the two most common internal reasons M&A deals collapse before closingAgentic AI will likely commoditize purchasing for basic, emotionally neutral products — but shoppable video remains essential for fashion, luxury, and any category where emotional decision-making drives the purchaseMore than 20% of WallID's customers now come through AI search channels like ChatGPT, Gemini, and Claude, with zero marketing spend — a real signal of how discovery is changingChapters:[00:00] Introduction and Guest Background[00:57] Ilya's Path from Intel and Unilever to E-Commerce and M&A[02:07] How the Approach to Building and Exiting Startups Has Changed[03:29] Why VC Investment Collapsed and M&A Deals Are Rising[04:40] What Acquirers Actually Look at Today: NRR, GRR, and Profitability[05:58] The Rise of Private Equity as a Buyer and What PE Wants[07:20] How AI-Native Companies Command a Valuation Premium[08:47] Where E-Commerce Multiples Stand Today[10:32] The Sell-Side Process: Preparation, Positioning, and Narrative[12:06] The Consolidation Window and Why Timing Your Exit Matters[13:38] How Corum Prepares Founders for Market[14:17] Technology Evaluation: AI vs. Non-AI Companies[17:00] Building the Story, Outreach, and Creating Competitive Tension[20:02] How Long a Typical M&A Process Takes[21:44] Deal Fatigue and Co-Founder Misalignment as Internal Deal Killers[23:28] Shoppable Video and Agentic Commerce: Where Emotion Still Wins[26:09] WallID: Solving Checkout Friction and Fraud at Scale[28:13] Managing Multiple Ventures and the Side-Hustle Mindset[29:44] What Ilya Is Watching in E-Commerce Right Now: Know Your Agent[31:04] How to Connect with Ilya and Corum Group

Eric Franchi and Joe Zappa break down the biggest trends they're seeing in early-stage adtech deal flow, including the rise of chatbot and LLM ad networks, integrated marketing platforms, creator infrastructure, and a renewed wave of innovation around mobile apps. They discuss why mobile remains such an attractive market, what kinds of startups are emerging in each category, and where investors and operators are spending the most time right now. The conversation then shifts to the next phase of the Outcomes Era — where simply claiming “outcomes” is no longer enough and companies need differentiated data, supply, or technology to prove it.

This week on CMO Confidential, we're revisiting our conversation with Tom Goodwin from August of 2025 - this is one of our favorites with topics just as relevant to marketers today. Tom discusses his belief that today's CMO's are overly focused on efficiency versus marketing principles and that the contemporary playbook has been created by tech companies focused on performance metrics. Key topics include: -An unhealthy focus on the speed of measurement and short-term results-Marketers having a "feeling of vulnerability" if they haven't heard of new tech-The fact that many of the hyped direct-to-consumer brands like Casper and Ridge Wallets aren't actually doing that well Tune in to hear the underestimated impact of "beauty" and a story about being locked out of a self-driving car. This episode is sponsored by Typeface - the agentic AI marketing platform that turns one idea into thousands of on-brand assets. Learn more: typeface.ai/cmoSubscribe for weekly episodes featuring world-class marketing leaders, board members, and C-Suite executives. ⏱️ Chapters00:00 – Intro: Meet Tom Goodwin02:28 – Would 1950s Marketers Beat Today's CMOs?05:41 – Is Marketing Actually More Complex Today?09:15 – Fundamentals vs Growth Hacking & Performance Tactics11:05 – DTC vs Traditional Brands: What Actually Works15:13 – Short-Term Metrics, AI Hype & Tech Overload28:36 – Dark Social, Hidden Influence & What Data Misses34:21 – Predictions, AI Reality & The Power of Simplicity #MarketingStrategy, #CMOConfidential, #TomGoodwin, #BrandMarketing, #DigitalMarketing, #PerformanceMarketing, #MarketingFundamentals, #GrowthMarketing, #Advertising, #MarketingTrends, #AIinMarketing, #FutureOfMarketing, #CreativeStrategy, #CannesLions, #AdTech, #BrandBuilding, #ConsumerBehavior, #DirectToConsumer, #MarketingLeadership, #MarketingInsightsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode, we dive into the challenge of rising customer acquisition costs and how smart online brands use first-party data to stay competitive. Tiago Costa, CEO of clustie.ai, shares how his platform uses artificial intelligence to predict high-value buyers and automatically improve ad results on Facebook and Meta channels. He is joined by brand owner Raphael Tomé, who explains how he used this tech to cut his ad costs, boost his profits, and quickly scale his e-commerce business. Topics discussed in this episode:  How AI simplifies building and launching online stores today. What metrics to fix before you try to scale ad spend.Why single-product shops are growing quickly in the US.Why traditional marketing agencies fail to scale ad results.How audience intelligence tools lower customer acquisition costs.What problems occur when running too many active ad campaigns.How syncing Shopify data with Meta improves targeting precision.Why human support remains critical alongside AI software tools.What product-audience matching does for specific item sales.How to scale products internationally using predictive data models.Links & ResourcesWebsite: https://clustie.ai/Shopify App Store: https://apps.shopify.com/clustie-ai-marketing-segmentsLinkedIn: https://www.linkedin.com/company/fullvenueai/Get access to more free resources by visiting the show notes at https://tinyurl.com/56sr2z44I'd love your feedback. Tap the the link to send me a text. ______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don't miss out!   Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts   Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/   Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak   Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

MadConnect CEO Bob Walczak joins Eric Franchi and Joe Zappa to break down why Publicis' acquisition of LiveRamp is one of the most important adtech deals in years and what it reveals about the future of the industry. They discuss why connectivity and interoperability have become so strategically valuable, why Publicis made such an aggressive move from a position of strength, and what this deal says about the growing pressure on holdcos to own more of the advertising stack. The conversation also explores whether this signals a broader acceleration of adtech M&A and what the other holdcos may do next.

Most adtech companies' no. 1 messaging challenge is focus. Joe Zappa goes solo to explain why the hardest part of messaging isn't writing, but choosing one clear, differentiated idea instead of a list of everything you do. He breaks down why “omnichannel DSP/SSP driving outcomes” fails, how companies get trapped competing inside crowded categories, and what it takes to build a provocative narrative that actually sticks. If you want to be remembered and command attention, here is a three-step playbook.

Diarmuid Gill and Liva Ralaivola of Criteo join Nathan Labenz to unpack how modern ad tech works, from millisecond-speed recommendation systems and realtime bidding to the role of deep learning, embeddings, and foundation models. They discuss why personalized advertising helps fund the open internet, how privacy and opt-out choices fit in, and what Criteo's new partnership with OpenAI could mean for product discovery. The conversation also covers European AI talent, research publishing, and the future of generative creative in advertising. Sponsors: Sequence: Sequence handles the full revenue workflow for complex pricing, from quoting and metering to invoicing, revenue recognition, and collections. Book a public demo at https://sequencehq.com and use code COGNISM in the source field to save 20% off year one Claude: Claude by Anthropic is an AI collaborator that understands your workflow and helps you tackle research, writing, coding, and organization with deep context. Get started with Claude and explore Claude Pro at https://claude.ai/tcr AvePoint: AvePoint is building the control layer for AI agents so you can securely govern, audit, and recover every action at scale. Design trusted agentic outcomes from day one at https://avpt.co/tcr

In this episode of the Programmatic Digest, Manuela Cortes sits down with Eric Tilbury, Head of Programmatic and Solutions Engineering at Anuvo, to discuss the evolution of ad tech and the industry's shift away from traditional identity-based targeting. With over 14 years in the space, Eric shares insights from his unique background working on both the supply side (monetization) and the buy side, explaining how balancing the needs of both publishers and advertisers has shaped his perspective on the ecosystem. The conversation highlights a major flaw in current programmatic practices: the over-reliance on fragmented user IDs, which Eric argues leads to low match rates and provides a massive "merry-go-round" for ad fraud. The heart of the discussion focuses on Anuvo's proprietary solution, the Intent Key. Eric explains why they chose to move away from tracking IDs to instead focus on modeling content and intent in real-time. By using language-based signals and custom intent models, advertisers can reach relevant audiences without the latency or privacy concerns associated with the "cookieless boogeyman". Manuela and Eric also dive into the complexities of CTV and in-app advertising. Eric shares why targeting based on geo-relevance (zip codes) and content genres is often more accurate than using unstable IPs or IDs, which he notes are only present in about 30% of CTV inventory. He stresses the importance of Supply Path Optimization (SPO) to ensure buyers are reaching real human audiences in high-impact environments rather than wasting budget on "refrigerator ads". They close the conversation with a look toward an "agentic future," where AI agents facilitate deeper strategic decisions, and Eric underscores the necessity for buyers to actively optimize their data points to ensure programmatic remains an effective, high-value channel.  

Dok su svi sanjali o Silicijumskoj dolini, on je odlučio da osvoji Afriku.

WIth consumers increasingly skeptical of advertising, what's the real difference between a brand that's being genuinely helpful and one that's just being creepy?Agility requires brands to not just react to consumer behavior, but to anticipate it with smarter technology. It's about shifting from broad assumptions to a nuanced understanding of intent, especially when economic uncertainty changes the rules of engagement.Today we are here at eTail Palm Springs, and we're going to talk about the evolution of performance marketing in an era of signal loss and consumer uncertainty. As traditional methods like third-party cookies fade away, marketers need new tools and strategies that are not just incrementally better, but fundamentally different in their approach to engaging customers and driving results.To help me discuss this topic, I'd like to welcome back to the show Jaysen Gillespie, Global Head of Analytics and Product Marketing at RTB House. About Jaysen Gillespie Jaysen Gillespie is a seasoned product and analytics leader with over 15 years in Adtech and data science. As VP of Global Product Commercialization and Analytics at RTB House, he's known for translating insights into simple narratives that marketers can actually use. Whether guiding global teams or speaking on stage, Jaysen has a knack for making performance results understandable and immediately relevant. His focus is always on what drives real business outcomes, not just what looks good on a dashboard. For him, data is only powerful when it leads to smarter decisions and measurable impact. Jaysen Gillespie on LinkedIn: https://www.linkedin.com/in/jaysengillespie/ Resources RTB House: https://www.rtbhouse.com Take your personal data back with Incogni! Use code AGILE at the link below and get 60% off an annual plan: https://aglbrnd.co/r/c43e68ce5cfb321e The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703 Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://aglbrnd.co/r/d15ec37a537c0d74 Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.

WIth consumers increasingly skeptical of advertising, what's the real difference between a brand that's being genuinely helpful and one that's just being creepy? Agility requires brands to not just react to consumer behavior, but to anticipate it with smarter technology. It's about shifting from broad assumptions to a nuanced understanding of intent, especially when economic uncertainty changes the rules of engagement. Today we are here at eTail Palm Springs, and we're going to talk about the evolution of performance marketing in an era of signal loss and consumer uncertainty. As traditional methods like third-party cookies fade away, marketers need new tools and strategies that are not just incrementally better, but fundamentally different in their approach to engaging customers and driving results. To help me discuss this topic, I'd like to welcome back to the show Jaysen Gillespie, Global Head of Analytics and Product Marketing at RTB House. About Jaysen Gillespie Jaysen Gillespie is a seasoned product and analytics leader with over 15 years in Adtech and data science. As VP of Global Product Commercialization and Analytics at RTB House, he's known for translating insights into simple narratives that marketers can actually use. Whether guiding global teams or speaking on stage, Jaysen has a knack for making performance results understandable and immediately relevant. His focus is always on what drives real business outcomes, not just what looks good on a dashboard. For him, data is only powerful when it leads to smarter decisions and measurable impact. Jaysen Gillespie on LinkedIn: https://www.linkedin.com/in/jaysengillespie/ Resources RTB House: https://www.rtbhouse.com Take your personal data back with Incogni! Use code AGILE at the link below and get 60% off an annual plan: https://aglbrnd.co/r/c43e68ce5cfb321e The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703 Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://aglbrnd.co/r/d15ec37a537c0d74 Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company