Podcasts about adtech

In this episode of Tank Talks, host Matt Cohen sits down with Mayuran Yogarajah, the visionary behind Index Exchange, one of Canada's most successful ad tech companies. From the early days of Casale Media to growing Index Exchange into a global powerhouse, Mayuran shares the remarkable journey of scaling a bootstrapped business in an industry dominated by tech giants. We also dive deep into his expansion into venture capital with IX Labs and the latest innovations in ad tech.The Genesis of Index Exchange (00:02:10)* How Mayuran's journey at Index Exchange started and the pivotal moments that shaped its success.* The early days of Casale Media, their transition to Index Exchange, and the world of programmatic advertising.* Overcoming the challenge of real-time bidding and how they reshaped the ad tech industry.Building a Global Ad Tech Leader (00:10:45)* From a small team to 600 employees across 16 global offices.* The growth of Index Exchange and its mission to remain independent in a highly consolidated ad tech market.* The development of header bidding technology and how it revolutionized publisher revenue generation.The Power of Transparency & Trust (00:17:30)* Mayuran's approach to maintaining trust in a highly competitive industry and the company's commitment to transparency with their Client Audit Logs.* Why clients trust Index Exchange to keep their data safe and their processes transparent, unlike larger platforms like Google and Facebook.The Rise of AI in Ad Tech (00:22:15)* How AI is reshaping the ad tech space and what it means for the future of digital advertising.* The integration of machine learning and neural nets in improving data filtering and ad serving.* How AI tools are empowering ad tech companies to scale operations with efficiency.A Bold Move into Venture Capital with IX Labs (00:30:30)* The story behind the launch of IX Labs and how it aligns with Index Exchange's mission to diversify.* Mayuran's approach to backing early-stage companies and helping scale innovation in hardware and deep tech.* The importance of building a business with solid leadership, not just solid technology.Ad Tech and the Changing Market Landscape (00:38:00)* Why Index Exchange hasn't gone public yet and how they've managed to remain agile and successful without external investment.* The impact of changing global economics, how tariffs, recession fears, and rising interest rates influence ad tech budgets and strategies.As businesses in ad tech and beyond continue to navigate the shifting landscape, they must adapt or risk falling behind. Mayuran Yogarajah and Index Exchange are leading the charge, proving that with the right mix of innovation, transparency, and a commitment to scaling sustainably, success is within reach. Will companies in the ad tech world rise to meet the challenges of an evolving digital landscape, or will they struggle to stay ahead in an era where agility, transparency, and technology define the future of advertising?About Mayuran YogarajahMayuran Yogarajah is the co-founder and leader behind Index Exchange, one of the world's leading independent ad exchanges. With over 20 years of experience in the ad tech industry, Mayuran has been pivotal in transforming Index Exchange from its humble beginnings as Casale Media to a global leader in programmatic advertising. Under his leadership, the company has pioneered industry-shifting technologies like header bidding and continues to scale globally with offices in 16 cities worldwide. Mayuran is also the driving force behind IX Labs, where he is helping venture into the world of venture capital, supporting early-stage startups in hardware and deep tech.Connect with Mayuran Yogarajah on LinkedIn: https://www.linkedin.com/in/mayuran-yogarajah/Visit the Index Exchange website: https://www.indexexchange.com/Connect with Matt Cohen on LinkedIn: https://ca.linkedin.com/in/matt-cohen1Visit the Ripple Ventures website: https://www.rippleventures.com/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit tanktalks.substack.com

Next in Media spoke with Tim Vanderhook and Chris Vanderhook, co-Founders of Viant Technologies. The CEO and COO of the ad tech firm talked about their Trade Desk rivalry, whether a Google breakup will be good for their business and the open web, and why CTV offers a chance for fewer monopolies.

Chris Contreras, Managing Director of Funding Supreme, discussed his journey from leaving a tech role to founding Funding Supreme, which surpassed $1 million in revenue in its first year. He highlighted the importance of separating personal and business finances, sharing his experience of securing a $40,000 American Express card for his previous venture. Chris emphasized the need for entrepreneurs to understand credit and financial management. He also mentioned the growth of his social following from 16,000 to over 118,000 in 18 months. Funding Supreme focuses on providing capital access to small businesses and plans to expand its services. Timestamp Introduction and Welcome 0:00 Chris Contreras' Journey and Business Ventures 1:06 Challenges and Solutions in Accessing Capital 2:39 Building a Social Following and Content Strategy 9:23 Working with New Founders and Client Relationships 12:19 Future Plans and Business Growth 16:06 Team Dynamics and Personal Life 17:09 Differences Between Executive Roles and Entrepreneurship 19:04 Advice on Managing Finances and Credit 22:26 Closing Remarks and Contact Information 24:26

"I think it will be blunt and arbitrary" - Goodway Group CEO Jay Friedman on what happens if marketers have to slash budget during TariffmageodonNext in Media talked to Goodway Group CEO Jay Friedman about the state of brands' decision making amidst an uncertain economy and a rise in AI automation.  And of course, we talked about cookies and the various court decisions facing Google.

Brian O'Kelley is the co-founder and former CEO of AppNexus, which built core infrastructure for programmatic advertising and was acquired by AT&T for $1.6 billion in 2018. He's now the co-founder and CEO of Scope3, a company working to reduce the carbon footprint in digital advertising.In this episode of World of DaaS, Brian and Auren discuss:The zero-sum game of auction paradigmsAI tools revolutionizing software developmentBuilding personal brands in techClimate tech's shifting business caseLooking for more tech, data and venture capital intel? Head to worldofdaas.com for our podcast, newsletter and events, and follow us on X @worldofdaas.  You can find Auren Hoffman on X at @auren and Brian O'Kelley on X at @bokelley. Editing and post-production work for this episode was provided by The Podcast Consultant (https://thepodcastconsultant.com)

In this episode of the AdTechGod Pod, Yen Nguyen, the SVP Head of Curation at Consumable, shares her journey on focusing in on curation. She discusses the evolution of curation in the ad tech space, particularly in audio advertising, and highlights the untapped potential of digital audio. Yen emphasizes the importance of bridging the gap between traditional audio and programmatic buying, and how curation plays a crucial role in enhancing targeting and effectiveness in advertising. She also touches on future trends in ad tech, including the impact of AI and the need for innovation to create more efficient solutions for buyers. Takeaways Curation is a growing focus in the advertising industry. Yen's journey into curation was accidental but impactful. The audio advertising space has significant untapped potential. Curation is not just about supply; it's about expertise. Digital audio spending is on the rise but still underutilized. Education is key to shifting budgets towards audio advertising. Curation can bridge the gap in fragmented ad tech solutions. Innovations in AI and digital out-of-home are exciting trends. The emotional impact of audio ads can rival that of video. The future of advertising lies in making the buyer's job easier. Chapters 00:00 Introduction to Curation and Yen Nguyen 01:01 Yen's Journey in Curation 05:11 Curation's Evolution in AdTech 10:50 The Future of Audio Advertising 15:50 Bridging the Gap in Audio Advertising 19:06 The Role of Curation in AdTech 25:29 Innovations in AdTech and Future Trends Learn more about your ad choices. Visit megaphone.fm/adchoices

Host Mike Shields and ad consultant Emily Riley return to break down the major developments in media and advertising, from the Google antitrust trial to the latest on Google's cookie changes.

Chuck Joiner, David Ginsburg, Brian Flanigan-Arthurs, Eric Bolden, and Marty Jencius discuss discuss Meta blocking Apple Intelligence on iOS apps, raising concerns about AI platform restrictions and user privacy. The panel examines Google's repeated monopoly rulings, its dominance in ad tech, and AI partnerships. Synology's new policy requiring branded drives for high-end NAS devices sparks debate over user choice, costs, and alternatives.  http://traffic.libsyn.com/maclevelten/MV25121.mp3 MacVoices is supported by Insta360 and their new Insta360 X5 360° 8K camera. Get a free invisible selfie stick worth $24.99 at store.insta360.com and use the promo code “macvoices”. Selfie stick offer available for the first 30 standard packages. MacVoices is supported by CleanMyMac by MacPaw, your ultimate solution for Mac control and care. Try CleanMyMac for 7 days free, then use the code “MacVoices20” for 20% off at CLNMY.com/MacVoices. Show Notes: Chapters: 00:06 Podcast Introduction 01:25 Meta vs Apple Intelligence 07:40 Google Declared Monopoly Again 12:48 The Google Monopoly Debate 17:53 Addressing Google's Market Control 25:41 Synology's New Drive Requirements Links: Meta blocks Apple Intelligence on Facebook and its other iOS appshttps://9to5mac.com/2025/04/16/meta-blocks-apple-intelligence-on-facebook-and-its-other-ios-apps/ Google Is Once Again Deemed a Monopoly, This Time in Ad Techhttps://www.wired.com/story/judge-rules-google-ad-business-monopoly/ In depth with Windows 11 Recall—and what Microsoft has (and hasn't) fixed https://arstechnica.com/gadgets/2025/04/in-depth-with-windows-11-recall-and-what-microsoft-has-and-hasnt-fixed/ That groan you hear is users' reaction to Recall going back into Windows https://arstechnica.com/security/2025/04/microsoft-is-putting-privacy-endangering-recall-back-into-windows-11/ Google pays Samsung an 'enormous' amount of money to pre-install Gemini on phoneshttps://www.engadget.com/ai/google-pays-samsung-an-enormous-amount-of-money-to-pre-install-gemini-on-phones-153439068.html Synology confirms that higher-end NAS products will require its branded drives
https://arstechnica.com/gadgets/2025/04/synology-confirms-need-for-synology-branded-drives-in-newer-plus-series-nas/ Guests: Web Bixby has been in the insurance business for 40 years and has been an Apple user for longer than that.You can catch up with him on Facebook, Twitter, and LinkedIn. Eric Bolden is into macOS, plants, sci-fi, food, and is a rural internet supporter. You can connect with him on Twitter, by email at embolden@mac.com, on Mastodon at @eabolden@techhub.social, on his blog, Trending At Work, and as co-host on The Vision ProFiles podcast. Brian Flanigan-Arthurs is an educator with a passion for providing results-driven, innovative learning strategies for all students, but particularly those who are at-risk. He is also a tech enthusiast who has a particular affinity for Apple since he first used the Apple IIGS as a student. You can contact Brian on twitter as @brian8944. He also recently opened a Mastodon account at @brian8944@mastodon.cloud. David Ginsburg is the host of the weekly podcast In Touch With iOS where he discusses all things iOS, iPhone, iPad, Apple TV, Apple Watch, and related technologies. He is an IT professional supporting Mac, iOS and Windows users. Visit his YouTube channel at https://youtube.com/daveg65 and find and follow him on Twitter @daveg65 and on Mastodon at @daveg65@mastodon.cloud. Dr. Marty Jencius has been an Associate Professor of Counseling at Kent State University since 2000. He has over 120 publications in books, chapters, journal articles, and others, along with 200 podcasts related to counseling, counselor education, and faculty life. His technology interest led him to develop the counseling profession ‘firsts,' including listservs, a web-based peer-reviewed journal, The Journal of Technology in Counseling, teaching and conferencing in virtual worlds as the founder of Counselor Education in Second Life, and podcast founder/producer of CounselorAudioSource.net and ThePodTalk.net. Currently, he produces a podcast about counseling and life questions, the Circular Firing Squad, and digital video interviews with legacies capturing the history of the counseling field. This is also co-host of The Vision ProFiles podcast. Generally, Marty is chasing the newest tech trends, which explains his interest in A.I. for teaching, research, and productivity. Marty is an active presenter and past president of the NorthEast Ohio Apple Corp (NEOAC). Support:      Become a MacVoices Patron on Patreon      http://patreon.com/macvoices      Enjoy this episode? Make a one-time donation with PayPal Connect:      Web:      http://macvoices.com      Twitter:      http://www.twitter.com/chuckjoiner      http://www.twitter.com/macvoices      Mastodon:      https://mastodon.cloud/@chuckjoiner      Facebook:      http://www.facebook.com/chuck.joiner      MacVoices Page on Facebook:      http://www.facebook.com/macvoices/      MacVoices Group on Facebook:      http://www.facebook.com/groups/macvoice      LinkedIn:      https://www.linkedin.com/in/chuckjoiner/      Instagram:      https://www.instagram.com/chuckjoiner/ Subscribe:      Audio in iTunes      Video in iTunes      Subscribe manually via iTunes or any podcatcher:      Audio: http://www.macvoices.com/rss/macvoicesrss      Video: http://www.macvoices.com/rss/macvoicesvideorss

On this episode of the MadTech Podcast, ExchangeWire head of marketing Grainne Reid is joined by head of content John Still and Rob Bradley, SVP of Digital Revenue, Strategy and Operations at CNN to discuss the latest in the media and marketing sectors.  They look at the latest news surrounding Google, including the reversal of its plan to eliminate third-party cookies, and the recent ruling that the tech giant has monopolised the digital advertising market. They also discuss declining news ad spend, and the fall in overall marketing budgets for the first quarter of 2025. 

Next in Media talked to Tyler Price, head of content at Bleacher Report about the company's evolving connected TV strategy, how it works with its own talent and YouTube creators, and making decisions about growing it's audience versus leaning into revenue. Prince also talked about the company's big plans to dive deep into the NFL draft this year. 

The biggest tech & social media trends on the internet from April 23rd, 2025.Timestamps:1:00 Meta antitrust trial breakdown9:01 Google loses ad technology monopoly case10:54 The rise of virtual influencers14:41 Apple dance creator sues RobloxFind our podcast YouTube channel here: https://www.youtube.com/channel/UC18HclY7Tt5-1e3Z-MEP7Jg Subscribe to our weekly Substack: https://centennialworld.substack.com/ Follow us on Instagram: https://www.instagram.com/infinitescrollpodcast/ Follow Lauren on Instagram: https://www.instagram.com/laurenmeisner_/ Sources:https://www.bloomberg.com/news/articles/2018-08-30/google-under-fire-again-on-search-as-hatch-calls-for-ftc-probe https://www.nytimes.com/2020/12/09/technology/facebook-antitrust-monopoly.html https://www.theverge.com/news/646809/ftc-v-meta-antitrust-monopoly-trial-instagram-whatsapp https://www.theverge.com/policy/646828/meta-ftc-antitrust-trial-preview-instagram-whatsapp https://www.wsj.com/us-news/law/mark-zuckerberg-meta-antitrust-ftc-negotiations-a53b3382 https://theconversation.com/google-loses-online-ad-monopoly-case-but-its-just-one-of-many-antitrust-battles-against-big-tech-254602https://x.com/NewsFromGoogle/status/1912892999047971152  https://www.polygon.com/gaming/559582/charli-xcx-apple-dance-roblox-lawsuit https://blog.youtube/culture-and-trends/youtube-culture-trends-report-virtual-creators/ https://www.digitalmusicnews.com/wp-content/uploads/2025/04/heyer-v-roblox-2-25-cv-03236-complaint-april-2025.pdf 

Google's SSP and ad server businesses have been ruled monopolies. Plus, Google Chrome isn't going to change its third-party cookie opt-ins, preserving their utility for marketers. Go inside this momentous news.

In this episode of the AdTechGod pod, Danilo Tauro, Managing Partner at Aperium Ventures, shares his journey from engineering to the ad tech industry. He discusses his experiences at Procter & Gamble, Amazon Ads, and Uber Eats Advertising, highlighting the evolution of ad tech and the importance of networking and technology. Danilo also delves into the future of the industry, including trends in CTV, retail media, and AI, and explains Apparium's shift towards advisory services and the criteria for investing in startups. Takeaways Danilo transitioned from engineering to ad tech unexpectedly. His passion for technology and networking drove his career choices. The ad tech industry has evolved significantly since 2015. CTV and retail media are key growth areas for the future. AI will simplify workflows and create new engagement channels. Apparium Ventures is focusing on advisory services to enhance client relationships. Understanding the ad tech landscape is crucial for success. The importance of solving specific brand problems in startups. A strong team and technology are essential for scaling. Danilo emphasizes the need for transparency in the programmatic supply chain. Chapters 00:00 Introduction to Danilo Tauro and His Journey 02:10 Transitioning from Engineering to Ad Tech 07:07 The Move to Amazon Ads and CTV 09:37 Leading Uber Eats Advertising 11:14 Insights from Aperium Ventures 13:23 Aperiam Shift to Advisory Services 17:32 Understanding Aperiam Ads Technology 22:13 Future Trends in Ad Tech and AI 25:42 What Aperiam Looks for in Startups Learn more about your ad choices. Visit megaphone.fm/adchoices

  In this episode of #Trending, host Jim Love discusses Google's recent legal defeat over its ad tech monopoly, with the US District Court ruling that Google violated antitrust laws. The show also examines a new paper by DeepMind researchers outlining a roadmap for AI to exceed human intelligence through experiential learning. Furthermore, it covers Microsoft and Western Digital's initiative to recycle hard drives and recover rare earth materials to combat electronic waste and supply chain dependencies. Lastly, the impact of polite language on ChatGPT's operational costs is highlighted, revealing significant financial and environmental implications. 00:00 Google's Ad Tech Monopoly Verdict 02:51 AI's Path to Surpassing Human Intelligence 07:32 Recycling Rare Earth Elements from Hard Drives 09:57 The Cost of Politeness in AI Interactions 11:42 Conclusion and Contact Information

In today's MadTech, we discuss the landmark antitrust ruling against Google, Ofcom's upcoming child safety regulations, and Netflix's plans to overhaul its search experience using AI to enhance content discovery.

Judge Rules in Google's Ad Tech Monopoly Case | Marketing O'Clock Episodes 378This week on Marketing O'Clock, a judge rules that Google operates an Ad Tech Monopoly, but we still don't know whether it will get a “Get Out Of Jail Free” card. Plus, Google puts it's SERPent-like ways on full display with the latest changes to AI Overview links.Visit us at - https://marketingoclock.com/

They say everyone gets their day in court. For Big Tech, it's looking more like a reckoning. Kait from the Refresh reports on this weeks news. This Week's Breakdown: Meta on trial — Zuck, Sandberg, and Mosseri take the stand as the FTC argues Meta bought Instagram to “neutralize” a competitor. Old emails. Big receipts. Google found guilty — A federal judge rules Google's ad tech stack (DFP + AdX) violated antitrust laws. Remedy phase is next… and yes, Chrome's on the table. The stakes? Massive. Think forced divestitures, self-preferencing bans, and a playbook rewrite for AdTech. History rhymes — This is the biggest antitrust heat since Microsoft in '98. But the market's bigger, the stakes are higher, and the FTC isn't backing down. Future watch — If Google and Meta are Act I, who's Act II? OpenAI? Apple? The next decade's already heating up. Kait's closing note? “Get a good lawyer.” (T. Swift said it best.) Learn more about your ad choices. Visit megaphone.fm/adchoices

We live in a world oversaturated with content, standing out doesn't always mean saying more—it means saying it better. Whether you’re a content creator, educator, business communicator, or accessibility advocate, converting text into dynamic, human-like speech can amplify your impact across various platforms and audiences. Listen to this article: This audio was generated using Speechify …

Seth Hassell and Clint Ethington are the co-founders of Genius Monkey, a programmatic ad tech platform with proven targeting, tracking, and attribution for optimized results. Seth and Clint were childhood friends who worked on many business ventures before launching Genius Monkey in 2009, leveraging their experience in digital ad technologies.  Genius Monkey grew steadily as a bootstrapped company, with the founders and team working hard for years to improve their platform, prove results to clients, recruit agencies, and grow their team. Most ad tech peers took VC funding and are no longer around, but Genius Monkey is still growing and getting more profitable every year.  In this episode, Seth and Clint talk about their unusual long-time partnership, the power of profits, competing with giants, building a strong company culture, and leveraging non-dilutive funding to grow faster. Quote from Seth Hassell and Clint Ethington, co-founders of Genius Monkey "Don't be afraid to fail with the smaller stuff. A lot of times, people don't take the chance of seeing, "What if we do it this way?" What happens? And all those little things that could become something big, they never pursue because they're comfortable with where they're at." "Fail fast. Try stuff out. If you see it's not working, shelf it and go to the next thing. Move on until you find that one that's doing better than where you're at right now. Then, I will put the determination and the motivation behind it to see it through. Clint and I tried through lots of things that just didn't work out."  "If it wasn't working, we were okay. We wouldn't say, "It's all over, close the doors." It wasn't like that. It was like, "Okay, we know that doesn't work. What's our next thing we're trying?" And we always had different ideas in the background." Links Genius Monkey on LinkedIn Genius Monkey website Cypress Growth Capital website The Practical Founders Podcast Tune into the Practical Founders Podcast for weekly in-depth interviews with founders who have built valuable software companies without big funding. Subscribe to the Practical Founders Podcast using your favorite podcast app or view on our YouTube channel. Get the weekly Practical Founders newsletter and podcast updates at practicalfounders.com.

```html i'm wall-e, welcoming you to today's tech briefing for friday, april 18th. here's what's happening in the tech world: google's adtech monopoly ruling: a federal judge declares google's dominance in the adtech space illegal, potentially leading to the breakup of its ad business or imposing behavioral changes. openai's strategic moves: openai engages in acquisition talks with windsurf after failed deal with anysphere, marking efforts to bolster its code generation market presence. introduction of flex processing by openai: budget-friendly api option for less urgent tasks, offering cost-effective solutions with slower processing times, now in beta testing for models o3 and o4-mini. theseus secures seed funding: y combinator graduate theseus raises $4.3 million to develop gps-free drone navigation technology for combat zones, capturing the interest of u.s. special forces. that's all for today. we'll see you back here tomorrow. ```

Discord begins to trial face scanning for age verification in the UK and Australia, and Anthony Spadafora from Tom's Guide shares his AR-driven productivity experience after getting rid of his laptop.Starring Jason Howell, Huyen Tue Dao, and Anthony Spadafora.Show notes can be found here.

Google's ad business takes a loss against the DoJ. OpenAI is working on its own social network. Inside Zuckerberg's negotiations to end the antitrust case against Meta. And ChatGPT's newest AI models is performing 'reverse location searches' from photos. Breaking news as the Department of Justice finds Google's Ad Tech violates antitrust laws. OpenAI is building a social network that looks to take on other social networks such as Meta and X. But why would OpenAI be interested in a social network? A Wall Street Journal article looks into Mark Zuckerberg's negotiations with the FTC to drop Meta's antitrust case. And ChatGPT's latest AI models, o3 and o4-mini, are being utilized to perform 'reverse location searches' through uploaded photos. Hosts: Mikah Sargent and Dan Moren Download or subscribe to Tech News Weekly at https://twit.tv/shows/tech-news-weekly. Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free shows, a members-only Discord, and behind-the-scenes access. Join today: https://twit.tv/clubtwit Sponsors: threatlocker.com for Tech News Weekly Melissa.com/twit joindeleteme.com/twit promo code TWIT

Google's ad business takes a loss against the DoJ. OpenAI is working on its own social network. Inside Zuckerberg's negotiations to end the antitrust case against Meta. And ChatGPT's newest AI models is performing 'reverse location searches' from photos. Breaking news as the Department of Justice finds Google's Ad Tech violates antitrust laws. OpenAI is building a social network that looks to take on other social networks such as Meta and X. But why would OpenAI be interested in a social network? A Wall Street Journal article looks into Mark Zuckerberg's negotiations with the FTC to drop Meta's antitrust case. And ChatGPT's latest AI models, o3 and o4-mini, are being utilized to perform 'reverse location searches' through uploaded photos. Hosts: Mikah Sargent and Dan Moren Download or subscribe to Tech News Weekly at https://twit.tv/shows/tech-news-weekly. Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free shows, a members-only Discord, and behind-the-scenes access. Join today: https://twit.tv/clubtwit Sponsors: threatlocker.com for Tech News Weekly Melissa.com/twit joindeleteme.com/twit promo code TWIT

Google's ad business takes a loss against the DoJ. OpenAI is working on its own social network. Inside Zuckerberg's negotiations to end the antitrust case against Meta. And ChatGPT's newest AI models is performing 'reverse location searches' from photos. Breaking news as the Department of Justice finds Google's Ad Tech violates antitrust laws. OpenAI is building a social network that looks to take on other social networks such as Meta and X. But why would OpenAI be interested in a social network? A Wall Street Journal article looks into Mark Zuckerberg's negotiations with the FTC to drop Meta's antitrust case. And ChatGPT's latest AI models, o3 and o4-mini, are being utilized to perform 'reverse location searches' through uploaded photos. Hosts: Mikah Sargent and Dan Moren Download or subscribe to Tech News Weekly at https://twit.tv/shows/tech-news-weekly. Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free shows, a members-only Discord, and behind-the-scenes access. Join today: https://twit.tv/clubtwit Sponsors: threatlocker.com for Tech News Weekly Melissa.com/twit joindeleteme.com/twit promo code TWIT

President Donald Trump on Thursday at the White House greeted Italian Prime Minister Giorgia Meloni, a close ally who wants to act as a power broker between Washington and Europe amid tensions over U.S tariffs.Alphabet's Google illegally dominated two markets for online advertising technology, a judge ruled on Thursday.European and Ukrainian officials held talks in Paris to plead Kyiv's case to U.S. Secretary of State Marco Rubio and President Donald Trump's envoy Steve Witkoff.

Google's ad business takes a loss against the DoJ. OpenAI is working on its own social network. Inside Zuckerberg's negotiations to end the antitrust case against Meta. And ChatGPT's newest AI models is performing 'reverse location searches' from photos. Breaking news as the Department of Justice finds Google's Ad Tech violates antitrust laws. OpenAI is building a social network that looks to take on other social networks such as Meta and X. But why would OpenAI be interested in a social network? A Wall Street Journal article looks into Mark Zuckerberg's negotiations with the FTC to drop Meta's antitrust case. And ChatGPT's latest AI models, o3 and o4-mini, are being utilized to perform 'reverse location searches' through uploaded photos. Hosts: Mikah Sargent and Dan Moren Download or subscribe to Tech News Weekly at https://twit.tv/shows/tech-news-weekly. Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free shows, a members-only Discord, and behind-the-scenes access. Join today: https://twit.tv/clubtwit Sponsors: threatlocker.com for Tech News Weekly Melissa.com/twit joindeleteme.com/twit promo code TWIT

Google's ad business takes a loss against the DoJ. OpenAI is working on its own social network. Inside Zuckerberg's negotiations to end the antitrust case against Meta. And ChatGPT's newest AI models is performing 'reverse location searches' from photos. Breaking news as the Department of Justice finds Google's Ad Tech violates antitrust laws. OpenAI is building a social network that looks to take on other social networks such as Meta and X. But why would OpenAI be interested in a social network? A Wall Street Journal article looks into Mark Zuckerberg's negotiations with the FTC to drop Meta's antitrust case. And ChatGPT's latest AI models, o3 and o4-mini, are being utilized to perform 'reverse location searches' through uploaded photos. Hosts: Mikah Sargent and Dan Moren Download or subscribe to Tech News Weekly at https://twit.tv/shows/tech-news-weekly. Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free shows, a members-only Discord, and behind-the-scenes access. Join today: https://twit.tv/clubtwit Sponsors: threatlocker.com for Tech News Weekly Melissa.com/twit joindeleteme.com/twit promo code TWIT

From Wall Street to Main Street, the latest on the markets and what it means for your money. Updated regularly on weekdays, featuring CNBC expert analysis and sound from top business newsmakers. Anchored by CNBC's Jessica Ettinger.

Google's ad business takes a loss against the DoJ. OpenAI is working on its own social network. Inside Zuckerberg's negotiations to end the antitrust case against Meta. And ChatGPT's newest AI models is performing 'reverse location searches' from photos. Breaking news as the Department of Justice finds Google's Ad Tech violates antitrust laws. OpenAI is building a social network that looks to take on other social networks such as Meta and X. But why would OpenAI be interested in a social network? A Wall Street Journal article looks into Mark Zuckerberg's negotiations with the FTC to drop Meta's antitrust case. And ChatGPT's latest AI models, o3 and o4-mini, are being utilized to perform 'reverse location searches' through uploaded photos. Hosts: Mikah Sargent and Dan Moren Download or subscribe to Tech News Weekly at https://twit.tv/shows/tech-news-weekly. Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free shows, a members-only Discord, and behind-the-scenes access. Join today: https://twit.tv/clubtwit Sponsors: threatlocker.com for Tech News Weekly Melissa.com/twit joindeleteme.com/twit promo code TWIT

Google have been branded a monopolist - again. Dot brings you the latest as the fallout settles on what could be a landmark case for the open web.

Google's ad business takes a loss against the DoJ. OpenAI is working on its own social network. Inside Zuckerberg's negotiations to end the antitrust case against Meta. And ChatGPT's newest AI models is performing 'reverse location searches' from photos. Breaking news as the Department of Justice finds Google's Ad Tech violates antitrust laws. OpenAI is building a social network that looks to take on other social networks such as Meta and X. But why would OpenAI be interested in a social network? A Wall Street Journal article looks into Mark Zuckerberg's negotiations with the FTC to drop Meta's antitrust case. And ChatGPT's latest AI models, o3 and o4-mini, are being utilized to perform 'reverse location searches' through uploaded photos. Hosts: Mikah Sargent and Dan Moren Download or subscribe to Tech News Weekly at https://twit.tv/shows/tech-news-weekly. Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free shows, a members-only Discord, and behind-the-scenes access. Join today: https://twit.tv/clubtwit Sponsors: threatlocker.com for Tech News Weekly Melissa.com/twit joindeleteme.com/twit promo code TWIT

Google's ad business takes a loss against the DoJ. OpenAI is working on its own social network. Inside Zuckerberg's negotiations to end the antitrust case against Meta. And ChatGPT's newest AI models is performing 'reverse location searches' from photos. Breaking news as the Department of Justice finds Google's Ad Tech violates antitrust laws. OpenAI is building a social network that looks to take on other social networks such as Meta and X. But why would OpenAI be interested in a social network? A Wall Street Journal article looks into Mark Zuckerberg's negotiations with the FTC to drop Meta's antitrust case. And ChatGPT's latest AI models, o3 and o4-mini, are being utilized to perform 'reverse location searches' through uploaded photos. Hosts: Mikah Sargent and Dan Moren Download or subscribe to Tech News Weekly at https://twit.tv/shows/tech-news-weekly. Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free shows, a members-only Discord, and behind-the-scenes access. Join today: https://twit.tv/clubtwit Sponsors: threatlocker.com for Tech News Weekly Melissa.com/twit joindeleteme.com/twit promo code TWIT

In this episode, we sit down with Bob Regular, CEO of Infolinks, to explore the evolving world of programmatic advertising and the rising importance of curation. Bob walks us through his journey in digital media—from the dial-up days to today's complex ad tech ecosystem—offering valuable insights along the way. We dive into how Supply Path Optimization (SPO) is playing a critical role in improving the connection between advertisers and publishers by enhancing media quality and eliminating unnecessary middlemen. Using the analogy of choosing the best billboard location, Bob explains how digital ad placement is just as strategic, with audience targeting and creative messaging being essential for success. We also touch on the often-overlooked challenges of inconsistent naming conventions and unclear attention metrics, and how curation and SPO can help simplify and improve the overall advertising experience. The conversation wraps up with a closer look at the differences between direct and reseller relationships in ad tech, and how SPO is shifting industry priorities. Bob shares key takeaways from recent training sessions with media holding companies, including the major reduction in non-value-adding players since the adoption of ads.txt. This episode is a must-listen for anyone interested in the future of digital advertising and how we can build stronger, more transparent partnerships in the ecosystem. About Us: We teach historically excluded individuals how to break into programmatic media buying and land their dream jobs. Through our Reach and Frequency® program, an engaged community, and expert coaching, we offer: Programmatic L&D Support: A monthly retainer providing hands-on training, strategy, and troubleshooting for programmatic teams. Book a Discovery Call: https://www.heleneparker.com/workshop/ Programmatic Training & Coaching:   Executive Membership: for the busy mid-level to senior or director-level programmatic ninja looking for a structured, high-impact way to stay ahead of evolving trends, sharpen your optimization skills, and connect with like-minded experts Join Here: https://programmaticdigest14822.ac-page.com/executivemembership      Accelerator Program: A 6-week structured program with live coaching, hands-on DSP exercises, and real-time feedback. Sign Up: https://reachandfrequencycourse.thinkific.com/courses/program     Self-Paced Course: Learn at your own speed with full content access. Enroll Here: https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course   Timestamp: (01:44) Evolution of Digital Media Industry (09:27) Publisher Placement Curation Strategy  (15:07) Challenges in Ad Serving and Curation  (25:18) The Complexity of Ad Tech Pathways  (33:15) Perspectives on Premium Advertising Approach  (38:12) Rebuilding Collaboration in Advertising Industry     Meet Our Guest: Bob Regular  https://www.linkedin.com/in/rregular/  Infolinks Media  http://www.infolinks.com Meet The Team: Hélène Parker - Chief Programmatic Coach https://www.heleneparker.com/  https://www.linkedin.com/in/helene-parker/ Learn Programmatic As a TEAM: https://www.heleneparker.com/workshop/  As a Programmatic Ninja: https://www.heleneparker.com/course/ Programmatic Coaching Newsletter:https://www.heleneparker.com/newsletter/    Programmatic Digest https://www.linkedin.com/company/programmatic-digest-podcast https://www.youtube.com/@programmaticdigest    Manuela Cortes - Co-Host  Programmatic Digest In Espanol  https://www.linkedin.com/in/manuela-cortes-/   Looking for programmatic training/coaching?  Sign up to our Accelerator Program: A 6-week structured program with live coaching, hands-on within DSP(s) exercises, and real-time feedback—perfect for those who thrive on accountability and community, and looking to grow their technical skillset https://reachandfrequencycourse.thinkific.com/courses/program  Self-Paced Course: Full access to course content anytime, allowing independent learners to study at their own speed with complete flexibility. https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course    Join our next workshop by signing up to our waitlist below: https://www.heleneparker.com/waitlist/   

Next in Media spoke with George Karalexis, Co-Founder & CEO of TEN2 Media and his partner and COO Donna Budica, about the company's focus on helping artists think - and make money - like digital creators.

For episode 508, Brandon Zemp is joined by Prospect Desk CEO Jim Weldon. Jim has co-founded six companies over the last 25+ years and built a number of sales teams and strategic alliances that have resulted in hundreds of millions in net-new business. His expertise in data ecosystems, business intelligence, e-commerce, social networking, technology, and entertainment has led to the Board of Directors' roles for over a dozen companies during the last two decades.If your company is struggling to find its target audience, wants to generate more leads, and easily identify anonymous web visitors, reach out to Prospect Desk. Their 3-step process will quickly show just how effective their service is - and it all starts with a simple trial! 

Gregory Shepard is a highly accomplished serial entrepreneur with a remarkable track record of building and successfully exiting 12 businesses across diverse technology sectors, including BioTech, TransitTech, AdTech, and MarTech. His insights and expertise have earned him recognition as a Forbes Book Author and contributor, with features and quotes in prominent publications like Fortune. Further solidifying his thought leadership, Gregory is also a TEDx Speaker, a recipient of four Private Equity awards, and a Penguin Random House Author, dedicated to sharing his extensive knowledge to empower the next generation of innovators. Drawing from over 35 years of hands-on experience, Gregory specializes in navigating the complexities of the startup journey. His book, "The Startup Lifecycle," sponsored by the Fulbright Program, provides entrepreneurs with a battle-tested roadmap. It outlines a clear, seven-phase path, starting from crystallizing the initial "Vision & North Star" through rigorous market validation and purpose alignment, all the way to achieving a successful and lucrative exit. His approach focuses on imparting practical business science to help founders avert common mishaps and build sustainable ventures that can positively impact future generations. Through his platform, StartupScience.IO, Gregory and his team actively nurture technology startups, particularly from the seed stage to Series A funding. They leverage a proprietary Business Operating Support System (BOSS) designed to optimize operations for successful exits. Gregory's deep experience encompasses not just founding companies but also executing complex maneuvers like rollups, carveouts, turnarounds, and cleanups. StartupScience.IO serves as a comprehensive resource, powering hundreds of startup assistance programs and supporting thousands of founders globally. Listeners can expect Gregory to share actionable strategies gleaned from his extensive career and thousands of interviews. He expertly teaches entrepreneurs how to utilize industry-specific language effectively, secure the right types of investment, cultivate strong relationships with investors, and proactively avoid the common pitfalls that often derail early-stage companies. His insights, combined with resources like the StartupScience.IO platform (often offered with free access alongside his book), provide a comprehensive toolkit for aspiring and current founders aiming for success. For More Info: https://GregoryShepard.com

Send us a textDiscover the real reasons most startups don't survive—and what you need to know to beat the odds. In this episode, we unpack the startup lifecycle with investor, advisor, and serial entrepreneur Gregory Shepard. If you're building a business, this conversation could be the difference between scaling smart or stalling out.

Mike and ad consultant Emily Riley are back talking about the big headlines in media and advertising, including the plunge in consumer confidence, how brands are viewing retail media right now, the fate of Yahoo's DSP, and lawsuits against the Trade Desk.

Anthony Katsur explores the Trusted Server initiative, its impact on ad tech, and how it addresses challenges like browser privacy, signal loss, and ad blocking while enhancing attribution and transparency. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Programmatic Digest Podcast, Shannon Rudd and Allie Lichtenberg joined us to talk about their experience at the AdTech Economic Forum, an event created by Rob Beeler and Tom Triscari. Allie shared how excited she was to win a free ticket, showing how helpful it is to give new professionals chances to grow. Shannon talked about how the forum felt welcoming and praised the organizers for including different voices, especially in talks about money and business deals in ad tech. They also discussed big changes happening in the ad tech world — like how people's online behavior is changing and how AI is starting to play a bigger role in making money from content. They mentioned smart ideas from speakers like Andrew Casale about how DSPs and SSPs are changing.  We also celebrated how important community is, especially groups like the Women in Programmatic Network and A very special Thank You to Advance Women for bringing this together. Shannon and Allie talked about how male allies can help support women in ad tech and why that's so important.    Announcement   We have opened The Reach and Frequency MEMBERSHIP, exclusive to programmatic ninjas, adops, adtech unicorns looking for a community where we can learn freely and judgement free.  https://programmaticdigest14822.ac-page.com/executivemembership    About Us: We teach historically excluded individuals how to break into programmatic media buying and land their dream jobs. Through our Reach and Frequency® program, an engaged community, and expert coaching, we offer: Programmatic L&D Support: A monthly retainer providing hands-on training, strategy, and troubleshooting for programmatic teams. Book a Discovery Call: https://www.heleneparker.com/workshop/ Programmatic Training & Coaching: Executive Membership: for the busy mid-level to senior or director-level programmatic ninja looking for a structured, high-impact way to stay ahead of evolving trends, sharpen your optimization skills, and connect with like-minded experts Join Here: https://programmaticdigest14822.ac-page.com/executivemembership    Accelerator Program: A 6-week structured program with live coaching, hands-on DSP exercises, and real-time feedback. Sign Up: https://reachandfrequencycourse.thinkific.com/courses/program   Self-Paced Course: Learn at your own speed with full content access. Enroll Here: https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course   Timestamp: (00:02) - AdTech Economic Forum Takeaways (06:25) - AdTech Industry Insights and Trends (15:43) - Evolving AdTech Measurement and Diversity (30:40) - Empowering Women in AdTech Networking (34:50) - LinkedIn Networking and Engagement     Meet Our Guest: Allie Lichtenberg https://www.linkedin.com/in/allisonmottolalichtenberg/  Shannon Rudd https://www.linkedin.com/in/srudd/ Meet The Team: Hélène Parker - Chief Programmatic Coach https://www.heleneparker.com/  https://www.linkedin.com/in/helene-parker/ Learn Programmatic As a TEAM: https://www.heleneparker.com/workshop/  As a Programmatic Ninja: https://www.heleneparker.com/course/ Programmatic Coaching Newsletter:https://www.heleneparker.com/newsletter/    Programmatic Digest https://www.linkedin.com/company/programmatic-digest-podcast https://www.youtube.com/@programmaticdigest    Manuela Cortes - Co-Host  Programmatic Digest In Espanol  https://www.linkedin.com/in/manuela-cortes-/   Looking for programmatic training/coaching?  Sign up to our Accelerator Program: A 6-week structured program with live coaching, hands-on within DSP(s) exercises, and real-time feedback—perfect for those who thrive on accountability and community, and looking to grow their technical skillset https://reachandfrequencycourse.thinkific.com/courses/program  Self-Paced Course: Full access to course content anytime, allowing independent learners to study at their own speed with complete flexibility. https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course  Join our next workshop by signing up to our waitlist below: https://www.heleneparker.com/waitlist/

In this episode of the AdTechGod Pod, Ali Wendroff, Vice President of Demand Partnerships at ShareThrough, shares her journey into the ad tech industry, her influences, and her experiences at various companies. She discusses the importance of human connection in business, the evolving landscape of ad tech, and how her background in psychology informs her approach to partnerships. Allie also reflects on her motivations, the challenges of balancing work and personal life, and her excitement for the future as she prepares for a new chapter in her life. Key Takeaways Ali's journey into ad tech began with a desire to learn something new. Her background in psychology helps her understand clients better. Building trust and confidence is crucial in partnerships. She emphasizes the importance of human connection in business. Ali believes in setting high standards for herself and her team. Her experiences at various companies shaped her approach to ad tech. She sees the ad tech industry as a puzzle to solve. Ali values the importance of creative strategies in advertising. She believes in the power of communication over email. Finding balance in life is a continuous journey. Chapters 00:00 Introduction to Ali Wendroff 01:08 Journey into Ad Tech 04:32 Influences and Inspirations 07:37 Building from the Ground Up 11:10 Transitioning to ShareThrough 14:14 Industry Trends and Future Outlook 19:50 Psychology in Ad Tech 24:43 Finding Balance and Motivation Learn more about your ad choices. Visit megaphone.fm/adchoices

Tariff panic, Adalytics fallout, the fate of the open web, and TikTok weirdness.Takeaways:Tariffs & Ad World Uncertainty

This week, Next In Media brings you a special bonus episode of the new Marketecture podcast The Brand Forum.In this episode , marketing leaders look at the complexities of brand building in today's AdTech and data-centric world, emphasizing the importance of making meaningful connections with consumers.  The discussion explores strategies for navigating the ever-changing marketing landscape, addressing challenges like aligning brand perception with consumer needs, and effectively using partnerships to drive brand growth.

In this episode of the *Programmatic Digest Podcast*, we hear the unique career journeys of Shannon Rudd and Allie Lichtenberg into adtech. Allie, who started in biology and chemistry, now runs her own programmatic media buying company, Ad Lucem. Shannon shares her experience moving from publishing to consulting for midsize publishers, showing how the ad tech world is always changing.   We also talk about important industry topics like privacy (specifically PETs) and diversity at tech conferences. Women and BIPOC (Black, Indigenous, and People of Color) representation matters, and we highlight the humor, support, and progress happening at these events.   The episode also dives into the hidden heroes of programmatic advertising, the "programmatic ninjas" in ad operations. We discuss new tools for brand safety and media trading, as well as insights from ad tech pioneer Brian O'Kelley on improving user experience. Plus, we look at how community-driven brands like Marketecture Live and Advance Women are shaping the future of the industry.     Special shoutout to our honorary mentions: Advance Women: https://advancewomenofficial.com/  Priti Powell: https://www.linkedin.com/in/pritip7/  Hollis Guerra: https://www.linkedin.com/in/hollisguerra/  Sophia Westrich:  https://www.linkedin.com/in/sophiawestrich/   Melinda Han Williams: https://www.linkedin.com/in/melindahan/  Mike Hauptman: https://www.linkedin.com/in/michaeljhauptman/  ATG: https://www.adtechgod.com/  Admonster: https://www.admonsters.com/conferences-and-events/  Lynne D Johnson: https://www.linkedin.com/in/lynnedjohnson/   Advance Women: https://advancewomenofficial.com/  Priti Powell: https://www.linkedin.com/in/pritip7/  Hollis Guerra: https://www.linkedin.com/in/hollisguerra/  Sophia Westrich:  https://www.linkedin.com/in/sophiawestrich/   Jeremy Bloom: https://www.linkedin.com/in/jeremypbloom/  Amelia Tran: https://www.linkedin.com/in/ameliatran/  Ari Paparo: https://www.linkedin.com/in/aripaparo/  Chris Luna: https://www.linkedin.com/in/chris-luna-a85017b/  Rob Beeler: https://www.linkedin.com/in/robertabeeler/  Melissa Chapman: https://www.linkedin.com/in/melissashaychapman/   Brian O'Kelley: https://youtu.be/_kjfCrHvnGk?si=RM3IQpcXpAQXFCXx  Iesha White: https://youtu.be/2edt1xrHNdQ?si=cFS2eQfejKLW21mz  Albert Thompson: https://youtu.be/fd_zzQZx-PI?si=o1eI_IFuAtsFvFfp  Announcement   We have opened The Reach and Frequency MEMBERSHIP, exclusive to programmatic ninjas, adops, adtech unicorns looking for a community where we can learn freely and judgement free.  https://programmaticdigest14822.ac-page.com/executivemembership    About Us: We teach historically excluded individuals how to break into programmatic media buying and land their dream jobs. Through our Reach and Frequency® program, an engaged community, and expert coaching, we offer: Customized training roadmaps for teams focusing on campaign performance, cross-departmental communication, and revenue growth. Request a sample training roadmap A hybrid model where we activate and train in DSPs. Book a Free Call   Programmatic Training & Coaching: Accelerator Program: A 6-week structured program with live coaching, hands-on DSP exercises, and real-time feedback. Sign Up Self-Paced Course: Learn at your own speed with full content access. Enroll Here Waitlist for Future Workshops: Join Here  Timestamp: (00:02) - Programmatic Industry Insights From Mockitecture (14:39) - Privacy and Diversity in Tech Conferences (18:45) - Industry Diversity and Inclusion Discussion (31:52) - Ad Ops in Ad Tech (40:28) - Brand Safety and Ad Tech Innovations (46:59) - Evolution of Tech Industry Insights     Meet Our Guest: Allie Lichtenberg https://www.linkedin.com/in/allisonmottolalichtenberg/  Shannon Rudd https://www.linkedin.com/in/srudd/ Meet The Team: Hélène Parker - Chief Programmatic Coach https://www.heleneparker.com/  https://www.linkedin.com/in/helene-parker/ Learn Programmatic As a TEAM: https://www.heleneparker.com/workshop/  As a Programmatic Ninja: https://www.heleneparker.com/course/ Programmatic Coaching Newsletter:https://www.heleneparker.com/newsletter/    Programmatic Digest https://www.linkedin.com/company/programmatic-digest-podcast https://www.youtube.com/@programmaticdigest    Manuela Cortes - Co-Host  Programmatic Digest In Espanol  https://www.linkedin.com/in/manuela-cortes-/   Looking for programmatic training/coaching?    Sign up to our Accelerator Program:  A 6-week structured program with live coaching, hands-on within DSP(s) exercises, and real-time feedback—perfect for those who thrive on accountability and community, and looking to grow their technical skillset https://reachandfrequencycourse.thinkific.com/courses/program    Self-Paced Course: Full access to course content anytime, allowing independent learners to study at their own speed with complete flexibility. https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course  Join our next workshop by signing up to our waitlist below: https://www.heleneparker.com/waitlist/     

What's old is new. Time is a flat circle. Trends are cyclical. Choose your idiom, because this week's episode grapples with two topics that are back in style (so to speak): bot traffic and the tantalizing dream of scaling programmatic in-game advertising.

Next in Media spoke with Jason Horowitz SVP US Marketing, Global Head of Media & Digital at Mattel about his long career at the brand, where his purview includes everything from Barbie and Hot Wheels.  Jason talked about how much kids media has changed over the past decade, and how the company navigates media planning, creators, and privacy rules.  Jason also talked about Mattel's unique Fast strategy, and why he's both a marketer and a media planner himself.Takeaways:Content is King

In this interview, Meghan Kirsch, an Emmy and James Beard award-winning media executive, shares her experience of transitioning from B2C to B2B marketing. The conversation focuses on how to apply consumer-focused strategies to a business environment, emphasizing that at the end of the day, you're still communicating with people. Meghan stresses the importance of humanizing B2B interactions and bringing creativity to what is often perceived as a dry, corporate space.

The rowdy and tired DoF crew closed down their GDC with a live TWIG show at Moscone Center. Tune in!Chapters:02:47 Kickoff03:15 GDC Vibe Check06:30 Industry Sentiment and Challenges21:20 Emerging Markets and New Game Development22:26 A16Z Speed Run and Industry Shifts26:21 Funding Trends and Credit Lines27:40 Absurd Ideas and Rumors31:00 Supercell's MoCo Launch33:53 Embracing Experimentation in Gaming38:31 Absurd Compensation Packages in the US43:28 The Future of AA and Indie Game Funding46:57 Highlights from Recent Gaming Events51:55 Impact of the Podcast on Careers01:02:54 The Rise of Apps and AI in Mobile Gaming01:05:05 VCs, Ad Tech, and Online Gambling01:07:41 Closing Remarks and Thank Yous

Next in Media spoke with Matt Edelman, Chief Commercial Officer, Super League Gaming, about whether Fortnite still has a grip on gamers - and how brands can get involved.  Edelman also talked about Roblox's growing ad ambitions, the overall gaming ad market, and why he thinks we need to ditch the word "gamer".Takeaways:The Evolution of Gaming and Advertising – Gaming has become an undeniable force in media, with 3.3 billion gamers worldwide. Generational Shift in Media Buying – Many CMOs and CEOs are Gen Xers who didn't grow up with video games as a central part of their lives.The Concept of “Making Brands Playable” – Super League focuses on interactive advertising rather than just passive exposure. Fortnite's Two Worlds: Battle Royale vs. Creative Mode – Fortnite has both its first-party Battle Royale mode and a user-generated content (UGC) Creative mode where brands can build their own islands (maps). Roblox as an Expanding Advertising Platform – Roblox is scaling its ad solutions with programmatic ad products but still lags behind mobile gaming in measurement, attribution, and targeting. Playable Ads in Mobile Gaming Are the Future – Mobile gaming has a mature advertising ecosystem, but Super League is innovating by turning traditional video ads into interactive experiences that match gameplay styles, dramatically increasing engagement and click-through rates.Breaking Down the “Gamer” Stereotype – Marketers need to stop thinking of "gamers" as a niche audience and recognize that their existing target demographics are already playing games. 

In this episode of the AdTechGod Pod, Heather Macaulay, President of MadTech, shares her journey through the ad tech industry, discussing her career path, the culture at MadTech, and the always changing AdTech and MarTech industry. She emphasizes the importance of connectivity, efficiency, and personal relationships in the industry, while also addressing the challenges of maintaining work-life balance. Heather provides valuable insights into the future of the industry and the significance of collaboration in solving complex problems. Takeaways Heather's journey began in mobile marketing before transitioning to ad tech. The importance of education in sales and client relationships. MadTech focuses on product and data consultancy in the AdTech and MarTech space. A shift from checkbox solutions to intentional investment in technology. The convergence of AdTech and MarTech is becoming more pronounced. Efficiency is a key trend in the industry, driven by client needs. AI is playing a significant role in enhancing product development. Personal relationships are crucial in the ad tech industry. Finding balance in life is a continuous challenge for professionals. Connectivity between platforms is essential for future success. Chapters 00:00 Introduction to Heather Macaulay and Her Journey 03:01 Career Path and Industry Insights 06:05 MadTech's Culture and Team Dynamics 08:50 The Future of AdTech and MarTech 11:57 The Shift Towards Efficiency in the Industry 14:55 Personal Connections in AdTech 17:56 Finding Balance in a Demanding Industry 20:55 Key Takeaways and Closing Thoughts Learn more about your ad choices. Visit megaphone.fm/adchoices