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It's that time again—Black Friday season. But before you start slashing prices or running last year's promo, let's pause.In this episode, I'm pulling back the curtain on how I went from a desperate Black Friday sale in 2020 to a strategic, community-focused tradition that drives real results—without discounting my worth.We'll talk about: ✨ How to identify your best offers (and when not to discount) ✨ Creative ways to collaborate locally and drive visibility ✨ Building long-term loyalty instead of one-day dealsPlus, I'm re-releasing my fan-favorite “Slay Your Black Friday” episode to help you put your strategy into action.Let's make this year's sale your most aligned—and profitable—yet.It's here – my most popular episode of the year!
The concept of being an expert leaves little room for improvement. Do we really want put our products and services on a self-proclaimed pedestal, or do we want to come across with an air of humility? Support the show
Looking for a career change can be a drag. For employers, hiring the wrong person can be expensive. But, if you have Beth Rosenberger from Halsen Solutions on your side, it does not have to be. Beth is the owner of Halsen Solutions, a 10+ year old recruiting company based here in Annapolis, and understands the complexities of hiring the right person for the right job at the right time. Do personalities mesh? What non-monetary reward is a prospect looking for? How do the Boomers, Millennials, Gen X, and Gen Z interact at a particular company? Finding the next career step is much more than an app and a cover letter. For applicants, Halsen Solutions can make sure you are not wasting your time. And for employers, they can make sure you are not wasting your money! Today's job market is complex, and Halsen Solutions has its finger on the pulse to build the relationship you need to kickstart your next move! Have a listen.
Are you actually listing a phone number? Are you actually answering calls, recording voice mails, listening to these voice messages, and then acting on them? If you are not managing the phone properly, you are running the risk of creating unhappy current, and potential customers. Maybe it's time to start treating your phone with the respect customers are looking for!Support the show
In another episode of Carl Ulinski's Building Local Business podcast, electronics whiz Michael Taylor of Tailored Computer Care recounts his journey from self-taught coder and National Guard military police officer to full-time tech troubleshooter.Kicking off as a 2009 side hustle amid deployments and night classes, Taylor hit pause on repairs—until a 2023 epiphany led him to ditch corporate gigs for good. Now thriving in Ilion's Central Plaza (next to LabCorp and Dollar General), he's rebuilt his shop bigger and better, partnering with the Ship & Print store for seamless shipping and printing synergies.
What if the reason your studio isn't as profitable as it could be… isn't because of enrollment or marketing—but because of a few simple accounting mistakes you don't even know you're making?This week I'm joined by Paul Roch, CFO, CPA, and founder of Roch Accounting Services, who specializes in helping studio owners and fitness entrepreneurs finally pay themselves what they deserve.In this episode, we dig into:
At the end of our careers, very few of us will be able look back and say that we accomplished what we set out to do. Why? The reason is because so many of us don't know where we are going, and instead, we opt to travel any road that takes us forward. What if you were to create, write down, a then look at your career goals often? Two things would probably happen. Number one, you would achieve many of your goals. Number two, you would feel satisfied by living out a successful career. When the sun sets on our careers, it is not for other people to measure our success. It is up to each of us individually. Goals help us satisfy our own career aspirations Have fun setting your goals!Support the show
Cooking and entertaining is hard work. But when you have an expert on hand, it suddenly gets a lot easier. April Koppenhoefer is that expert and the owner of April's Table, a wonderful catering company in Severna Park! Today we chatted about her background (classically trained French), how April's Table started, and all of their capabilities--from a gathering of a few friends with a "Grazing Box," to an off-the-charts party. Need something to pick up and enjoy one evening? Check out the Dinner Club. Need a small venue because you don't have the room (or patience) at home to entertain--April's Table is the place! April and her team can even handle the wings for your Super Bowl party! Have a listen. LINKS: April's Table (Website) April's Table (Facebook) April's Table (Instagram)
AI-generated short videos are becoming one of the most powerful tools for local business owners, but only if you use them the right way. In this episode, we explore how to blend AI efficiency with real human connection to build trust, boost visibility, and turn viewers into customers.You'll learn how AI short-form videos can amplify your reputation, drive more branded searches, and strengthen your local SEO. We'll also cover common mistakes to avoid and why authenticity still wins in every market.If you've been curious about using AI for marketing but don't know where to start, this episode gives you the blueprint for using short-form video to stand out and grow your local business.About Adam Duran, Local SEO ExpertLocal SEO in 10 is helmed by Local SEO expert Adam Duran, director of Magnified Media. With offices in San Francisco, Los Angeles & Walnut Creek, California, Magnified Media is a digital marketing agency focused on local SEO for businesses, marketing strategy, national SEO, website design and qualified customer lead generation for companies of all sizes.Magnified Media helps companies take control of their marketing by:• getting their website seen at the top of Google rankings,• getting them more online reviews, and• creating media content that immediately engages with their audience.Adam enjoys volunteering with several community-based non-profits, hiking and BJJ in his spare time.About Jamie Duran, host of Local SEO in 10Local business owner Jamie Duran is the owner of Solar Harmonics, Northern California's top-rated solar company, which invites its customers to “Own Their Energy” by purchasing a solar panel system for their home, business, or farm. You can check out the website for the top solar energy equipment installer, Solar Harmonics, here. Jamie also is the creator and panel expert of Straight-Talk Solar Cast, the world's first podcast focused on answering the questions faced by anyone considering going solar.Thanks for joining us this week! Want to subscribe to Local SEO in 10? Connect with us on iTunes and leave us a review.Have a question about Local SEO? Chances are we've covered it! Go to our podcast website and check out our search feature.
When interviewing with companies, please remember that many previous interviewees have spewed endless lies and embellishments about their workplace capabilities. So how can you separate yourself from these other liars? Easy! Bring the receipts. Prove your capabilities during your interview. Many people claim things they cannot prove. Don't be one of those false claim artists. Prove your capabilities.Support the show
Monopolistic business practices have been illegal in the United States for more than a century. Yet, monopoly power continues to accelerate in our modern commercial landscape. Large, powerful corporations edge out smaller businesses, often citing scale, “efficiency”, and lower costs as their reasons for success. But looking more closely reveals a reality that is far different. Small businesses are more cost-effective and deliver better results to the people they serve than giant corporations. Furthermore, they form the backbone of engaged and connected communities. So what is actually preventing small businesses (and communities) from flourishing, and what can individuals do today to build economic power in their communities? In this episode, Nate is joined by economic writer and strategist, Stacy Mitchell, to explore how concentrated economic power shapes the health of towns and cities – from economic resilience to social connectedness. They unpack why big businesses actually deliver poorer, pricier results and more vulnerable supply chains, yet are able squeeze smaller businesses out of the market. Stacy also sheds light on the United States' long history of breaking up monopolies through antitrust laws, and the policy developments in recent decades that have prevented their enforcement. How do small businesses play an integral role in fostering resilient social capital? Why have we seen an increase in economic consolidation and inequality in the last several decades, and how can we reverse it? Finally, what practical steps can each of us take in our own communities to advance more localized economic systems that better serve people and the planet? (Conversation recorded on September 18th, 2025) About Stacy Mitchell: Stacy Mitchell is a writer, strategist, and policy advocate. She is Co-Executive Director of the Institute for Local Self-Reliance, an organization that for five decades has challenged the wisdom of neoliberalism and championed local, community-oriented models. She also serves on the board of the Maine Center for Economic Policy. Additionally, Stacy is the author of Big-Box Swindle: The True Cost of Mega-Retailers and the Fight for America's Independent Businesses. In 2016, she co-authored Amazon's Stranglehold, an influential report that took a critical eye to the e-commerce giant. Congress cited her research on Amazon's monopolization strategy in its investigation of Big Tech's dominance in 2021 and her work informed the Federal Trade Commission's antitrust lawsuit against the company in 2023. She has also worked extensively at the local level, helping communities craft policies that support local entrepreneurship and vibrant commercial districts. Show Notes and More Watch this video episode on YouTube Want to learn the broad overview of The Great Simplification in 30 minutes? Watch our Animated Movie. --- Support The Institute for the Study of Energy and Our Future Join our Substack newsletter Join our Hylo channel and connect with other listeners
One of the best insurance policies for a successful career, is to develop a mindset of continuous improvement. With this mindset, your career can become more lucrative. Without it, you run the risk of hitting a dead end. Is it time to take out a new career insurance policy?Support the show
We all know your Google Business Profile helps attract clients—but what if it could help you hire your next dream team member too?In this episode, Melissa shares a real-life story from her studio: when two teachers left mid-season, the perfect new hire walked through her doors… thanks to her optimized Google Business Profile.Tune in to learn: ✨ Why consistency on your GBP matters (even when you're not “actively” marketing) ✨ How visibility attracts not just clients, but like-minded team members ✨ Why strong leadership and great marketing are deeply connected ✨ The mindset shift that keeps you calm when life—and business—throws a curveballPlus, Melissa shares details about her upcoming in-person Google Business Profile Workshop, where you can optimize your own profile and get hands-on help!Your GO-TO LINK for all things Brick and Mortar Visibility-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Melissa, Newsletter, & Referral Partners.Love today's podcast?
Everyone has some musical talent, says Sophia Hardesty. And she'd know. Sophia is the owner of Naptown Sings and Plays, a wonderful school for musicians from toddlers to teens. The catch? They specialize in modern music! What started out as a glee club in a shared space twelve years ago has blossomed into a full-fledged music school. If your child loves to sing, there is a group or individual class for them. If they love to strum on a guitar, Naptown Sings and Plays checks that box as well. With a cadre of professional musicians on staff, Naptown Sings and Plays positions kids for a lifetime of love for music! Plus a convenient location off West Street and plenty of free parking! Have a listen. LINKS: Naptown Sings and Plays (Website) Naptown Sings and Plays (Facebook) Naptown Sings and Plays (Instagram) Naptown Sings and Plays (YouTube)
The answer should be 36 new business tools. Settle for nothing less. Imagine doing this for 5 years? Do it, and watch your career take off!Support the show
Send us a textAI is reshaping how businesses manage their locations, from adoption challenges to AI Overviews in Google Search, to the renewed importance of citations and directories. Mike Blumenthal, Greg Sterling, and Ana Martinez from Uberall discuss AI's role in visibility, customer journeys, and local SEO strategy.Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/
Hope is being expressed that a decision to pedestrianise an East Clare bridge won't hamper local businesses. It comes as Clare and Tipperary County Councils have decided to permanently pedestrianise the 18th century Killaloe-Ballina bridge. It follows what's been described as a successful trial period by the local authorities, which had been running for the last three months after the opening of the new €88m Brian Boru Bridge. Killaloe Fianna Fáil Councillor Tony O'Brien says a targeted tourism strategy is needed.
This is a great look in the mirror type of an exercise. Some of us do business with the utmost passion, and often times our excitability can be mistaken as anger. Double check the way you talk and interact with associates, customers and executives. Are you projecting, genuine passion, or does your excitability project as anger?Support the show
As business owners, we're taught to excel. We're taught to lead well. We're given the books, the assessments, the coaches, and the tools to reach success. But then one day you stop and wonder—is this it? Is this really what success feels like? Because instead of fulfillment, you feel exhausted, disconnected, and maybe even a little lost.That's where today's guest comes in.Mel McSherry is an international business and life guide who uses Human Design to help inspired but overwhelmed entrepreneurs realign with their strengths, honor their lives, and become the architects of their own success. With her spiritual gifts and 15+ years of business-building experience, she blends Human Design with traditional business strategy to slash stress and help entrepreneurs create profit every day—mentally, emotionally, and financially.Get ready for a conversation that's going to challenge how you define success, and maybe, just maybe, help you feel more at home in your own life and business.A little bit about Mel: As an international business and life guide, Mel McSherry helps inspired but overwhelmedentrepreneurs honor their lives and become the architects of their own success. Mel uses theirspiritual gifts and their 15+ years of business-building experience to slash entrepreneurs' stressand bring their success to life! By merging Human Design with traditional business developmenttools, Mel coaches others on how to connect with what they want and implement their strengthsand strategies to be profitable every day - mentally, emotionally, and financially.LinkedIn- https://www.linkedin.com/in/melmcsherry/Instagram- https://www.instagram.com/mel_mcsherryWebsite- https://www.melmcsherry.com Your GO-TO LINK for all things Brick and Mortar Visibility-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Melissa, Newsletter, & Referral Partners.Love today's podcast?
Is your life a hot mess? Join the club! Is your home or office a hot mess? Join that club too! But, for that club, Tina Gann has the answer. Simply Organized is a professional organizer that was born out of Tina's own "aha" moment when, during an overseas move, she was forced to live out of a suitcase! Simply Organized doesn't just come and organize; they will actually learn how you live and organize according to your lifestyle, which makes perfect sense to me. They can work hand-in-hand with you, or you can give them free rein to get you less stressed and more productive. One service that made a lot of sense to me was unpacking. Say you are moving and your new home is a blank slate, why not let Tina and team come in and organize and unpack it for you? I'm planning an extra night in a hotel to let Simply Organized handle that for my next move! And, before we stopped recording, Tina left us with some solid DIY tips for getting our organizing act together! Have a listen.
If you want a contagious business quality to help grow your business, then try your hand at displaying genuine enthusiasm. Customers crave authenticity, transparency, and truth from suppliers, and they can sense one they run into a phony. So when they run into someone who is genuinely enthusiastic, it goes a long way to creating a healthier business relationship.Support the show
In the next episode of the Building Local Business podcast, host Carl Ulinski sits down with Donna Marie Aiello, the spirited new owner of Aiello's Laundromat in Herkimer, New York.
Customers want easy to understand product explanations. Brevity and clarity should be the horses pulling our product carts. Does this sound like your company? If not, we encourage you to find ways to become brief, clear, and understandable (BCU) to customers.Support the show
Ever feel like you're doing all the things but still stuck on a plateau? You're not broken—you're on the edge of a level up.In this episode, I'm talking about: ✨ Why confusion + frustration often show up right before breakthrough ✨ The #1 reason masterminds unlock massive growth (hint: it's not the coach) ✨ The power of vulnerability in business—and how it creates solutions ✨ Why Q4 is the time to set yourself up for your next-level yearIf you're ready to stop white-knuckling your business and finally surround yourself with people who “get it,” it's time to Level UP.Your GO-TO LINK for all things Brick and Mortar Visibility-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Melissa, Newsletter, & Referral Partners.Love today's podcast?
Thankfully, mental health is no longer a quiet whisper. Taking care of your mental health is equally (if not more) important than your physical health. And thankfully we have a bunch of resources in the area for just that. Today we are speaking with Dr. Teresa Shank, the Director of Psychological Services at CPE Clinic in Annapolis and Lutherville. Dr. Shank specializes in treating anxiety disorders, pediatric and adult obsessive-compulsive disorder (OCD), and body focused repetitive disorders (BFRBs) such as skin picking and hair pulling. We discussed many of the concerns she sees in today's youth and discussed ways to help them. CPE Clinic is uniquely situated due to their wide range of services, from coaching to counseling, to evaluations, to psychiatry, with specialists on staff for most disciplines. They are truly a practice where solutions are offered under one roof! And did you know that Octoebr 12-18 is International OCD Awareness Week? Have a listen. PS: Wondering what CPE stands for? I did, so I asked! LINKS: CPE Clinic (Website)
New managers, new leaders, new employers, and potential job opportunities all want to know what we have done in our careers. However, so many executives have been burned by people who say they did something, but never prove it, nor can they prove it. If you want to set yourself up for success, and get the best career opportunities, then start saving your business accomplishments in hard copy format. This way, they will never disappear, and you can always prove that you've done what you claim you have done. Start today!Support the show
Warhammer's local haunts face peril! ⚔️ Can community spirit & new strategies resurrect the hobby haven? FLGS future is on the line.
This is all too common with face-to-face interactions. If you choose to consistently invade the personal space of a buyer, then be prepared for the possibility of losing that customer. Very few people like to feel crowded, or boxed into a corner. Above all, no one likes to smell the hot breath of someone standing too close to us while they are speaking! Support the show
If your business isn't ranking on Google Maps, you might as well be invisible. In this episode of Rocky Mountain Marketing, I am joined by local SEO expert Josh Thompson, founder of Bright Beam SEO. They dive deep into practical strategies that local business owners can implement today to rank higher in local search results.Josh shares his powerful OCTBR SEO framework—Optimize, Content, Targeting, Backlinks, and Reviews—and explains why focusing on bottom-of-the-funnel searchers leads to real, revenue-generating results. From the future of AI in search to the simple tweaks you can make to your Google Business Profile, this episode is a masterclass for business owners who want to get found by customers ready to buy.What You'll Learn in This Episode:Why Google Maps rankings matter more than everThe most common local SEO mistakes (and how to avoid them)The real deal on backlinks—and how to earn quality onesHow to future-proof your business against AI-driven searchJosh's go-to SEO strategies for immediate visibility gainsTimestamps: 00:00 Introduction: The Power of Google Search00:29 Welcome to Rocky Mountain Marketing01:06 Understanding Local SEO with Josh Thompson02:19 The Importance of Google Maps for Small Businesses05:49 SEO Strategies: Optimize, Content, Target, Backlinks, Reviews09:38 Impact of AI on Local SEO14:02 Building Effective Backlinks19:26 Quick Wins for Improving Local SEO22:28 Common SEO Mistakes to Avoid26:59 Conclusion and Contact InformationDon't miss this chance to turn Google into your best lead generator. Tune in now and walk away with a game plan for better visibility, stronger reviews, and more ideal customers.Visit Joshua Thompson:Website: https://brightbeamseo.comLinkedIn: https://www.linkedin.com/in/joshualinkedYoutube: https://www.youtube.com/@brightbeamseoLearn more about Katie and Next Step Social & Podcasting:Speaking: https://katiebrinkley.com/Website: https://yournextstep.agency/Linkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.
We all know that knowing your numbers in business isn't just nice to have—it's essential. If you don't know your numbers, you can't optimize your business, pay yourself consistently, or make the kind of impact you want in your community.That's why I love bringing on experts who live and breathe accounting—bookkeepers, CFOs, and financial coaches—to remind us just how powerful it is to stay on top of this piece of our business.Today, I'm thrilled to introduce you to my guest, Megan Schwan. Megan is a mom, a business owner, and someone whose personal journey has fueled her entrepreneurial drive—something I deeply relate to as a single mama myself. Often, it's those challenging seasons of life that sharpen our grit and give us the tenacity to keep showing up, believing, and building.Megan is the CEO and founder of Sidekick Accounting Services, a national virtual accounting firm on a mission to change the statistic that 8 out of 10 small businesses fail. With over 20 years in the accounting industry and more than a decade educating thousands of business owners on accounting and taxes, Megan and her team are passionate about helping entrepreneurs build sustainable, successful businesses.Your GO-TO LINK for all things Brick and Mortar Visibility-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Melissa, Newsletter, & Referral Partners.Love today's podcast?
Teens can be challenging. If only there was someone to coach you through those years that can be so tough for parents and teens alike! Well, now there is. Samantha Straub is the Founder of Teen Savvy Coaching and she has a thing or two to say! We sat down at Rise Up in Severna Park to discuss all the ways I screwed up when my kids were little how parents can make sure their teens thrive during that period and beyond! With a background in education, counseling, therapy, and parenting, Samantha is in a unique position to offer up some great advice including a free resource on her site! Have a teen? Or maybe an emerging teen? Need a tip or two? Have a listen. LINKS: Teen Savvy Coaching (Website) Teen Savvy Coaching (Facebook) Teen Savvy Coaching (Instagram) Teen Savvy Coaching (YouTube) Teen Savvy Coaching (Linked In)
When displeasing repetitive patterns continue without any change, aggravation grows, and customers disappear. Eventually the rubber band of customer grace breaks, and they are lost for good. It is essential for companies to determine their displeasing stress points. Promise keeping is an action that speaks to customers. Repetitive, and empty promise making becomes meaningless noise. We urge you to fix things before customers say enough is enough.Support the show
Many products require subcontractors to play a vital role producing what has been designed. If the final product quality is compromised, we have to alert these partners, and ask for them to modify their production in order to achieve success. Is there a disconnect in product production, or is the REAL disconnect hidden in the lack of clear expectations we gave our production partners?Support the show
LinkedIn isn't just for corporate types—it's a powerful visibility tool for local business owners too. But most of us are leaving easy wins on the table.In this episode, I'm sharing my top 3 LinkedIn fixes you can do today to boost your visibility, strengthen your SEO, and connect with the right people. We'll cover:How to make your profile banner instantly showcase who you are + what you doWhy engagement on LinkedIn is different from every other platform (and how to use it)The overlooked credibility builders that bring more referrals and leads your wayIf you've ever wondered if LinkedIn is worth your time, this episode is your quick audit guide.Want an expert to look at your LinkedIN profile. Go to my girl Miranda VonFricken Meet me live at the Women's Business Bridge River Cruise (Sept 24).Your GO-TO LINK for all things Brick and Mortar Visibility-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Melissa, Newsletter, & Referral Partners.Love today's podcast?
About the Show:"I want to see the guys that help build a company and the guys that are out there in the field...have something to fall back and be proud of, who they are. They're the backbone of this country." – Stephen Van Der MerweIn this episode of I Am Northwest Arkansas®, host Randy Wilburn sits down with Stephen Van Der Merwe, founder of iHawl, an innovative excavation and civil construction business based in Northwest Arkansas. Stephen shares his remarkable journey from farming in South Africa to building a thriving company in Prairie Grove, Arkansas. With a blend of "old-school grit" and modern technology, iHawl is committed to delivering on promises, meeting deadlines, and shaping the land for the next generation.Listeners will hear how Stephen's background in farming, sports, and a strong faith shaped his work ethic and business philosophy. He details how iHawl started as a small side business with a trailer, hauling debris, and grew into a leading construction company by focusing on reliability, teamwork, and groundbreaking technology. Stephen also talks about the importance of “blue collar rising” and how iHawl supports team culture, community engagement, and career paths for both young and experienced workers in the trades.Key Takeaways:Grit and Innovation: Hard work, patience, and faith built the foundation for iHawl's growth and success in excavation and construction.Embracing Technology: Using advanced tools and machines, like GPS-enabled equipment, helps iHawl save time, avoid mistakes, and finish projects on schedule.Community Commitment: iHawl sponsors local sports teams and invests in education and outreach to encourage new generations to join the trades.Blue Collar Rising: Stephen believes blue collar work deserves respect, recognition, and strong support for workers and their families.Opportunity for All: Whether you're a young person considering the trades or someone looking for a career change later in life, there are rewarding jobs in construction.All this and more on this episode of the I Am Northwest Arkansas® podcast.Important Links and Mentions on the Show*Website: iHawl.comiHawl Careers and Contact: Visit the website for job openings and contact information.Phone: 479-900-4119Email: Office@ihawl.comAddress: 140 Southwinds Rd, Ste 137, Farmington, AR 72730FindItNWA.com NWA's Hyperlocal Business DirectoryThis episode is sponsored by*iHawl Land Specialist - Excavation and Civil Construction in Northwest ArkansasSignature Bank of Arkansas "Community Banking at its Best!" FindItNWA.com *Note: some of the resources mentioned may be affiliate links. This means we get paid a commission (at no extra cost to you) if you use that link to make a purchase.Connect more with I am Northwest Arkansas:Grab our Newsletter Email Us at
Join Michael as he interviews Dr. Beau Beard, one of the founders of The Farm! The Farm, which stands for “Functional Athletic Rehabilitation & Movement,” is a facility located in the Birmingham/Chelsea, Alabama area that specializes in chiropractic care, rehabilitation, performance training, and functional medicine! Podcast Transcript: Michael Wienecke Hey and welcome to the Peskies […] The post The Farm Local Business Spotlight appeared first on Peskies Pest Control.
In 2019, Gerardo Martinez had a crazy idea to buy a vacant lot in Edgewater that was overgrown and had become a town dumping spot and turn it into a sustainable farm. Here we are five years later and Wild Kid Acres is an international model for sustainability and Gerardo now sits as the Goodwill Ambassador for Regenerative Agriculture at the United Nations! To say this little farm has come a long way is a gross underestimate. We spoke with Gerardo back in 2022 and wanted to catch up and see what was new. Farm visits continue, but has expanded to include a huge educational element. Gone is the cinder block shed, replaced with a 10,000 SF barn built by a small Army (err I mean Navy) of volunteers. The present is busy, and the future looks bright as Gerardo takes his ideas around thye globe to demonstrate how farms will sustain us in so many ways--with nourishment to community! And to celebrate their success, they are hosting a 5-YEar Anniversary Celebration on October 4th! Have a listen. LINKS: Wild Kid Acres (Website) Wild Kid Acres (Instagram) Wild Kid Acres (Facebook)
Lost customers are the death of most young businesses. Finding out why customers are defecting is essential to long-term sustainability. How do you find out? Talk to your customers, and spend time thinking about things as if you were the customer. Sweeping the reason or reasons under the rug will surely send the business to the boneyard. As business owners, we MUST figure this out, and then we must change to customer-pleasing products and services.Support the show
Marissa Farrell, a high school English teacher in the Parkway School District, discusses her busy life as a mother of two daughters. She also runs a mentorship program for young girls called the Sister Project. Marissa and her husband, Luke, started a local business called Bucket List, which has grown to 230,000 followers on Instagram. They enjoy affordable family activities, such as the Magic House Toddler Time and the Missouri History Museum. Marissa values the importance of parental involvement in children's education and addresses the challenges of balancing work and family life as a teacher.Marissa Farrell, high school English teacher in the Parkway School District, co-founder of STL Bucket List, and mom of 2 girls under 2, Mila (20 months) and Vada (6 months). Just another mom taking on the balancing act of motherhood and a career. We hope you enjoyed this podcast episode! To learn more about Moms of the Lou you can go to stlouismom.com or follow us on Instagram and Facebook. You can listen to the podcast on Apple Podcast and Spotify. And don't forget to rate and review so more people can tune in! This episode was produced by the St. Louis Mom. It was recorded and edited by STL Bucketlist Studios in St. Louis, Missouri.
Is your Instagram profile really working for you—or is it just…there?This week, I'm breaking down the five Instagram fixes every brick-and-mortar business owner needs to boost visibility, attract local clients, and actually get results from social media.You'll learn:✅ The who, what, where, and how of a powerful bio ✅ The SEO trick most business owners skip in their Instagram profiles ✅ Why niching your services isn't limiting—it's magnetic ✅ How to make it brain-dead simple for people to work with you ✅ Why hashtags are a mustIf you've been posting but not seeing results, this episode will show you how to optimize what you already have—without creating more work. Meet me live at the Women's Business Bridge River Cruise (Sept 24).Your GO-TO LINK for all things Brick and Mortar Visibility-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Melissa, Newsletter, & Referral Partners.Love today's podcast?
“SPINIPULATORS” combine spinning plus manipulating to wreak internal, and external havoc. These truth-distorters vomit false narratives designed to elevate themselves at the expense of other teammates. We can knock them off their perch with facts. Document timelines, conversations, and emails. If you persistently follow these three suggestions, you will eventually defeat most of these crafty narcissists.Support the show
In this episode, we sit down with Designs By Jenn — and no, it's not a graphic design firm. Since 2006, Jenn Moselyn and her team have been bringing face painting, color, and creativity to events across Maryland, DC, and Virginia. From birthday parties and community festivals to corporate gatherings, their artistry transforms ordinary celebrations into unforgettable experiences. We talk about how the business began, what keeps it thriving nearly two decades later, and why a little paint and imagination can create lasting memories. Have a listen! LINKS: Designs By Jenn (Website) Designs By Jenn (Facebook) Designs By Jenn (Instagram)
Most customers are smarter than we give them credit for. Perpetual excuse- making vendors put themselves at high risk for a short business life. Many buyers can easily detect vendor BS, and the quick penalty is a lost customer. Sadly, often times these unhappy buyers will share their frustrations with many other people. If you are a vendor/supplier, maybe it's time to focus on results? Maybe it's time to stop making excuses?Support the show
Are you leaving visibility (and clients!) on the table with your Facebook page?Spoiler: you probably are—and the good news is, it's an easy fix.In this week's episode, I'm breaking down five quick places studio owners miss the mark on Facebook—and how to fix them in less than 10 minutes each. These aren't complicated hacks or paid ads. They're simple, SEO-friendly, visibility-boosting tweaks that make it easier for your ideal clients to find you, trust you, and book with you.You'll learn: ✅ Why your “About” section might be costing you leads ✅ The #1 post that should always be pinned at the top ✅ How your cover photo can do more of the heavy lifting ✅ Why local groups are your visibility goldmine ✅ And the overlooked power of creating Facebook eventsTake 15 minutes, run this mini-audit, and watch your visibility start to work harder for you.
Calculating all the variables that go into a establishing a standard cost is anarduous process. Like it or not, this is where we have to put on our lab coats, and become a doctor of details. Bypassing certain cost components can be deadly to a small company. Are you being a doctor of details?Support the show
From dolphins to dogs, today's guest has just about seen it all. We're talking with Kim Greco, the owner of Paws and Possibilities right here in Annapolis. Kim's background is as unique as it is impressive—she was once the lead dolphin trainer at the National Aquarium before turning her expertise toward man's best friend. Paws and Possibilities offers a full range of dog training options to fit any lifestyle—whether it's one-on-one sessions, group classes, virtual programs, or even self-guided training. And for those special pups with a little extra love to give, Kim can help them become certified therapy dogs, ready to share their unconditional joy with others. From solving everyday obedience challenges to creating meaningful connections that extend into the community, Paws and Possibilities is more than just dog training—it's about building better relationships between people and their pets. Have a listen! LINKS: Paws and Possibilities (Website) Paws and Possibilities (Facebook) Paws and Possibilities (Instagram) Paws and Possibilities (YouTube) Paws and Possibilities (X) Paws and Possibilities (Linked In)
Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
Learn how Nicola Hamilton raised $120,000 for Issues Magazine Shop using alternative funding, dual business plans, and intuition over spreadsheets. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
Are you driving away your profits, literally?
What's actually working right now on social media for local, service-based businesses?After testing new strategies with my clients this month, I saw exceptional growth across the board — and I'm breaking it all down for you in this episode.Inside, I share: ✨ The #1 principle that makes every strategy work better ✨ How to roll out “what's new” in your business to get people's attention ✨ Why carousel posts are outperforming everything else right now (and how to create one that gets engagement) ✨ How adding humor (even if it's not “your thing”) can skyrocket connection and reachSocial media doesn't have to feel like a guessing game. These are the tactics that are working now — and you can start applying them today.And if you're ready for accountability and support to make this stick? Check out LEVEL UP—my mastermind for studio owners who want consistent action, real results, and more time back.Your GO-TO LINK for all things Brick and Mortar Visibility-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Melissa, Newsletter, & Referral Partners.Love today's podcast?
What if the thing you see as your biggest weakness is actually your greatest asset?This week, I'm sharing one of the best lessons I ever got from a dance professor: “If you can't fix it, feature it.” At the time, it was about choreography—but over the years, I've realized it applies to business too.From my gray hair patch (that my stylist insists I feature!) to running a home studio out of my basement in the early days, to building six-week sessions that turned into our most profitable program—what started as “flaws” or “detriments” became the exact reasons people trusted and chose my business.Inside this episode, you'll hear: