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Welcome to the new era of the podcast. After years as Brick + Mortar Visibility, we're officially stepping into something bigger: The Visibility Podcast.And here's why.If you're a brick and mortar business owner, local business leader, or small business founder who feels a little… stuck — this episode is for you.Maybe what used to work in your marketing isn't working anymore. Maybe you've added more services, more offers, more team, but growth feels heavier instead of clearer. Maybe your visibility feels scattered.You're not failing.You may just be disconnected from the original engine that built your momentum.In this episode, I'm sharing:Why we rebranded from Brick + Mortar VisibilityThe real reason so many small businesses stall after early successHow marketing shifts over time (and why that matters for local businesses)What I learned from pivoting my own brick-and-mortar studioOne powerful question to ask if your business feels stuckWhether you run a storefront, a service-based local business, or a growing small business online, visibility is the game.And this podcast is about building it on purpose.Because being good at what you do isn't enough anymore.You have to be seen. You have to be known. You have to be trusted.Let's make your business impossible to ignore.Your GO-TO LINK for all things Visibility-: Google Business Profile Optimization, The Website + Social Media Audit, The Visibility Blueprint, Newsletter, & Referral Partners.Love today's podcast?
We've all seen the jokes about getting older and the requirement to get into birds. But you know, they ARE fascinating. Today, we talk with Kelly & John Gjovic, the owners of Wild Birds Unlimited in Edgewater, who were a wealth of information and likely the impetus for my next hobby! After a career in the retail and restaurant industry, they decided to make a more relaxing move. Nature is in John's DNA; hailing from North Dakota, he fondly recalls outings with his father and seeing the wealth of birds! While we are not North Dakota, we do have a wealth of birds in the area from finches, to robins, to bluebirds, to cardinals, and they all have different "personalities." And Wild Birds Unlimited has what is needed to bring it all together to make your yard attractive to our flying friends! Stop in and see for yourself and pick up some fresh seed, maybe a bird house or feeder, or go high-tech with a smart bird house and witness the circle of life! And don't forget the Daily Savings Club! But first... Have a listen! PS: On March 7th, Wild Birds Unlimited will host a free seminar with ornithologist Judy Wink, from the Chesapeake Bay Environmental Center (CBEC), to talk all about Bluebirds. Mark the calendar! LINKS: Wild Birds Unlimited (Main Website) Wild Birds Unlimited (Edgewater Specific Site) Wild Birds Unlimited (Facebook)
Turn the noise off, leave the electronics home, find a place to think… and continuous improvement ideas will pop up everywhere. You just need to quiet the noise, search your mind, reflect on possible improvements, and then write them down. It can be therapeutic and refreshing at the same time. Our minds are amazing creations, and we really see what they can produce when we search and listen. How about you? Do you ever search your mind in total quiet, and with a pen and paper nearby! Try it. The results will astonish you!Support the show
“He's been with us for 13 years. He's the new guy.” When host Blake Reed Evans heard those words on a visit to Three-13 Salon in Marietta, Georgia, he knew we had to talk about this business' staying power on the show. Our guest Lester Crowell is a managing partner at Three-13, a departmentalized salon and spa company that's been running for 52 years. What's their secret? The formula combines lots of structure, weekly service provider education, and schedule flexibility when it comes to guests. Three-13 also gives back to the community. Lester is a two-time heart transplant recipient, and fifteen years ago Lester and Three-13 launched Angels of Life, a hair and fashion show benefiting the Georgia Transplant Foundation. Through the show and employee bake sales, Three-13 has raised over $1 million to help transplant recipients. Learn more at three-13.com . Follow Summit Salon Business Center on Instagram @SummitSalon, and on TikTok at SummitSalon. SUMM IT UP is now on YouTube! Watch extended cuts of our interviews at www.youtube.com/@summitunlockedFind host Blake Reed Evans on Instagram @BlakeReedEvans and on TikTok at blakereedevans. His DM's are always open! You can email Blake at bevans@summitsalon.com. Visit us at SummitSalon.com to connect with others in the industry.
Fabian Picardo gave before the UK Parliament Select Committee this morning. The hearing is part of the review of the UK - Overseas Territories Joint Declaration which seeks to re-affirm the deep links and partnerships.And, in anticipation of the treaty text publication - today we're going to discuss the future of business on the Rock. Joining us in the studio first, John Isola from the Chamber of Commerce and the GFSB's Owen Smith. We'll also be speaking to business owners George Russo, Chris Walker and Elka Olivares a little later on. Hosted on Acast. See acast.com/privacy for more information.
Football quarterbacks often call audibles because they read the playing field and see something that could damage their play calling. We are no different in business. Sometimes we need to call an audible in order to reshape our approach to something we see when we read the room. Do you read the room routinely? Do you sometimes reshape your approach after reading the room?Support the show
Key Takeaways:The ERC program focuses on building long-term economic resilience.It funds people and capacity, not just projects.Communities gain repeatable local controllable tools for investment.Economic development is a relational function, not just technical.Local governments can be conveners and enablers of economic growth.Community capital allows residents to invest in local businesses.The ERC experience emphasizes the importance of trust and relationships.Resilience is built through alignment with community priorities. Featured Guests:Sydney DavisEntrepreneur & Funding Navigation SpecialistERC Fellow with National Coalition for Community Capital ResourcesEconomic Recovery Corps (ERC)Community Investment Fund Handbook & Toolkit: The National Coalition for Community Capital is a great resource. NC3 offers practical education, case studies, and tools that help communities understand what's possible beyond traditional grants and incentives—and how to approach these models responsibly.
On Saturday Donald Trump announced a 10% levy on all goods coming into the US in response to the Supreme Court ruling his other tariffs unconstitutional. The new global tariffs were updated to 15% on Sunday. Economist Cameron Bagrie joined Tim Beveridge to talk about the implications for kiwi businesses. LISTEN ABOVE See omnystudio.com/listener for privacy information.
On Saturday Donald Trump announced a 10% levy on all goods coming into the US in response to the Supreme Court ruling his other tariffs unconstitutional. The new global tariffs were updated to 15% on Sunday. Economist Cameron Bagrie joined Tim Beveridge to talk about the implications for kiwi businesses. LISTEN ABOVE See omnystudio.com/listener for privacy information.
2-18 Adam and Jordana Full Show
https://marketinginsightinnovators.com/Want more local customers? Learn how to optimize your Google Business Profile, get more reviews, and show up when nearby shoppers search for what you offer. MoreWorks Digital City: Bayonne Address: 104 W 16th St Website: https://moreworksdigital.clientcabin.com
Raleigh SEO Team, is releasing a groundbreaking interactive website platform designed to revolutionize how local service companies attract, engage, and retain customers. Raleigh SEO Team City: Cary Address: 706 N Harrison Ave Website: https://raleighseoteam.com Phone: +1 919 551 3360 Email: Matt@raleighseoteam.com
Sean Syverson, Swing Barrel Brewing, joins Afternoons Live with Tyler Axness to discuss a recent meeting with Senator Amy Klobuchar where they discussed the impacts of international trade policy on small businesses.See omnystudio.com/listener for privacy information.
To those who say we're not an arty town, I say look around! And so does Jen Sterling, an abstract painter based in Annapolis who heads up a non-profit called Artist Open Studios! Today we chat a bit about Jen's work, but the best part is about an art-filled weekend in April (11th and 12th) where artists across Maryland will open their studios to the public! You can create a Maryland Artistic Road Trip and see art being made, not just hanging on a gallery wall! Jen and I chat about the event, some of the can't-miss artists, and a lot about art in general, the benefits, and how fortunate we are to live in an art-filled world! And if you know an artist--make sure they know about this! First, mark your calendars for April 11th and 12th and then.... Have a listen! LINKS: Artist Open Studios (Website) Artist Open Studios (Facebook) Artist Open Studios (Instagram) Jen Sterling Art (Website) Jen Sterling Art (Facebook) Jen Sterling Art (Instagram)
In this Local Business FAQ episode, we tackle three of the most common and frustrating questions business owners face. How can you quickly tell if a form lead is real or fake quickly? Why does SEO feel like it happens in stages instead of all at once? And how do you know if your marketing agency is actually producing results or just sending reports?We break down what to look for, what actually matters, and how to separate noise from real progress. If you want clearer answers about your leads, your SEO strategy, and your marketing performance, this episode will help you think more confidently and make smarter decisions moving forward.About Adam Duran, Digital Marketing ExpertLocal SEO in 10 is helmed by Local SEO expert Adam Duran, director of Magnified Media. With offices in San Francisco, Los Angeles & Walnut Creek, California, Magnified Media is a digital marketing agency focused on local SEO for businesses, marketing strategy, national SEO, website design and qualified customer lead generation for companies of all sizes.Magnified Media helps companies take control of their marketing by:• getting their website seen at the top of Google rankings,• getting them more online reviews, and• creating media content that immediately engages with their audience.Adam enjoys volunteering with CoCoSAR, hiking and BJJ.About Jamie Duran, host of Local SEO in 10Local business owner Jamie Duran is the owner of Solar Harmonics, Northern California's top-rated solar company, which invites its customers to “Own Their Energy” by purchasing a solar panel system for their home, business, or farm. You can check out the website for the top solar energy equipment installer, Solar Harmonics, here. Jamie also is the resident expert of Straight-Talk Solar Cast, the world's first podcast focused on answering the questions faced by anyone considering going solar.Thanks for joining us this week! Want to subscribe to Local SEO in 10? Connect with us on iTunes and leave us a review.Have a question about Local SEO? Chances are we've covered it! Go to our website and sign up for our Newsletter!
Mature companies often find themselves saddled with internal squabbling about issues that are actually quite insignificant. If this is happening to your company, you are inadvertently taking your eye off the customer ball. Maybe it's time to revisit your roots, and fall back in love with focusing on some of the major issues that can create good customer experiences.Support the show
Jason is joined by Greg Cello to discuss his plan to build a regional wool industry in New England, starting with sheep on his Rhode Island homestead. This isn't just about producing sweaters; Greg sees sheep farming as a way to revive the cooperative spirit that once defined rural communities, where families worked together and traded their goods through local granges.The conversation touches on how Greg went from military officer to homesteader, why he pulled his kids out of school and daycare to raise them at home, and how his Catholic faith became central to everything he does. He talks about the difference between environmentalism and true conservationism, his daily podcast where he works through ideas in real time, and the Globalism Slayer account he created to highlight small American family businesses as a counterweight to globalism.Greg is candid about the challenges of building roots in an expensive real estate market, the tension between using modern platforms like X and Substack to promote a vision of local self-sufficiency, and what it would actually look like to create generational stability for his family and community. The episode explores subsidiarity, discipline, dissidence, and what moves people to reject the default modern life and try something harder but more meaningful.You can find Greg at Kinward on Substack and@dissidntdad on X
We decided to round out the show by talking about the halftime show and sharing local business updates.
What happens when a new business turns from WTF to OMG? That happened to me and Nothing Bundt Cakes. When they first opened in Annapolis, my initial thought was, bundt cakes?? And then I tried one. Ditch any preconceptions of a dry, dense plate of meh! These are moist, creamy, and delicious, and come in a dozen flavors and many sizes! We recently sat down with owners Glenn and Rhonda Rogers and their Area Director, Samantha Colletti, to talk about bundt! Some fun facts for you. They are all baked fresh daily in the back of the store--each location has its own bakery. The couple currently has three locations (Annapolis, Gambrills, and Severna Park), with another one on the way (Bowie), and potentially FOUR more shortly. Apparently, there is a demand for bundt cakes! If you need a dose of yum... Have a listen! LINKS: Nothing Bundt Cakes (Website) Nothing Bundt Cakes (Facebook) Nothing Bundt Cakes (Instagram)
Bailey talks dream vacations, Vont stirs the pot over caricatures, and more!See omnystudio.com/listener for privacy information.
Margin erosion is a sneaky business killer that can unnecessarily send a company to the boneyard. Becoming a doctor of details is essential to protecting the precious pennies of profitability. If you are not willing to get into your company weeds, than brace yourself for a painful impact sooner than later? What say you? Are you putting your operational weeding gloves on to make sure you are retaining the profitability listed on your costing sheet?Support the show
Andy Lindus from Lindus Construction joins Adam and Jordana during the End Hunger Together Radiothon
Hometown Radio 02/02/26 5:30p: Guest Host Colin Jones talks with Jeremy Fleming from SLO Cider checks in with update on local business
After 35 years of tracking bad customer experiences, the lack of these two actions are the bedrock of buyer dissatisfaction. Period. End of Story. You want a more profitable bottom line? Do you want to stay in business for the long haul? Do you want customers to come back for more? Deliver on these two actions and most of your problems will be solved.Support the show
Meet William Harkness from Will's Cuisine, who's on a mission to serve busy families in Mississauga with delicious and nutritious meals! ✨ Say goodbye to the stress of cooking and hello to quality time with loved ones.
Domestic abuse is an unfortunate reality for far too many people. Many people will flee a bad situation with no real plan for the future beyond surviving. Today, we chat with Patti Slaughter, the Founder and Executive Director of The Bernie House. Named for Patti's father and his legacy of caring, The Bernie House (or houses) is a place for families to live in a true home while they get back on track. Victims of domestic violence will typically flee their situation after seven incidents, but shelters are only a temporary solution. The Bernie House and its four homes are what comes next! (And to correct a statistic that I tried to recall when speaking with Patti-- 2 out of 5 people are victims of domestic abuse!) During their stay, resources for education, employment, and life skills are made available. At the end of their stay, all the contents of their home are left with them. Truly, this is an amazing organization that defines the phrase "small but mighty." We also hopped on the phone with Stephanie Canali, who has written a book about her situation and her experience with The Bernie House-- Breaking Chains, Building Homes: The Bernie House Transformation. Stephanie's story is one of grit and perseverance with a VERY happy ending! Plus, she'll be at Hearts and Hatters (see below) signing books! We also chat about Hearts and Hatters! This gala is an annual event around this time of the year, held in support of The Bernie House. And it is a great time to boot! This year, it will be held on Valentine's Day at the Graduate by Hilton Hotel on West Street. Tickets are available at The Bernie House's website or on the Where In Annapolis (app). Have a listen! LINKS: The Bernie House (Website) The Bernie House (Facebook) The Bernie House (Instagram)
(Intro) Feel Good (5TYNTK) Maine Strike Closures, Student Walkouts, Downeaster Fatality, Bomb Cyclone Brush, Special Olympics Games (Dirty) Nicki Minaj D.C., Cardi Super Bowl Party, Lamar Odom Rehab, Jenner–Booker Banter, Traitors Buzz (Topic) Shout out one of your favorite local businesses! (Outro) Big Time Maine Maine Hoops Interview
Mor Women's Boutique in St. Paul is working to give back to the community. Sara Holst is the owner and talks about her initiative and how you can help.
The best return happens when companies aim their improvements at customers. Buyers have a keen awareness of which companies prioritize customer satisfaction over company profitability. The best companies know that happy customers will lead to healthy bottom lines. Where are your improvements aimed at?Support the show
STRONG Life Podcast ep 549
Tiffany Anton talks with Mark Dickerson of Mark's Heating and Air, a locally owned business serving the community for a little over a decade. Mark shares what inspired him to start his company, the challenges of running a business today, and why customer service is at the heart of everything he does. He also offers practical tips for homeowners, including common HVAC issues, when to service your system, and how heating and cooling technology can impact energy costs and indoor air quality. Plus, Mark explains how to get quotes, schedule service, and protect yourself from being taken advantage of. Listen To The Local Matters Podcast Today! News Talk 94.1
Do you know about Instagram's latest update? In today's episode, I'm looking at the platform's recent changes to hashtags, and sharing my guidelines for how to best use them on your posts. You'll learn how to give the algorithm the most information possible in order to get in front of your ideal patients and clients. Review full show notes and resources at mollycahill.com/podcastMentioned in this Episode:Group Program Content Sprint: mollycahill.com/sprintEpisode 144 How I'm Starting My Acupuncturist's Instagram From Scratch: mollycahill.com/starting-acupuncturist-instagram-from-scratchConnect with Molly:Holistic Marketing Hub holisticmarketinghub.com/enrollInstagram: instagram.com/mollyacahill
The common thread of championship athletic teams is humility. At a certain point, once the collective team becomes humble, the real improvement and growth starts. Without that humility, the teams will never achieve the ultimate goal of a championship. It's no different in business. If we want to succeed, and grow as businesses, the collective personnel must become humble enough to pursue improvement. Are you humble enough?Support the show
Men are macho and can handle anything and everything! Right? Maybe not! On Sunday, February 15th, there will be a free panel discussion on Burdens Men Carry focused on mental health for men. A panel of three experts will be led through a discussion, and then the panel will take questions (face-to-face or anonymously) from the audience, followed by a roundtable discussion. Today, we chatted with Phil Kaplan, one of the panelists, about his battle with depression and his ongoing work in advocacy. The event is NOT just for men but for spouses, partners, and families as well. The free event will be at the Eastport United Methodist Church from 2pm to 4:30pm. Have a listen: LINKS: Burdens Men Carry (Website)
Sadly, customer perception molds customer reality. This reality may not be true, but to the customer, it is their reality. If companies want to create better customer experiences, it behooves the company to understand the various realities customers are seeing, feeling and receiving. If you have never jumped into the customer shoes to experience your product/service, now might be the perfect time to do so. While your at it, get behind their keyboard, wear their glasses, and sit in their chair. You will quickly learn that customers see our companies differently than we imagine.Support the show
In this episode of Rocky Mountain Marketing, I sit down with my partner-in-purpose (and co-owner of Next Step Social), Shawn Quintero, to break down how we're using Lunch and Learn workshops to bring business owners and their teams clarity, confidence, and actionable results—without sales pressure or shiny-object overwhelm.As we kick off 2026, we're leaning into education-first marketing and showing business leaders how to activate their teams, build trust through content, and show up consistently on social—organically and strategically.5 Key Takeaways:Lunch and Learns aren't new—but we've modernized the model to create immediate wins for business teams through actionable, in-person training.The Internal Influencer Strategy helps businesses leverage their own staff as the face of content—building more trust, more reach, and more results.Confidence is the biggest ROI. When teams feel empowered, they take ownership and drive brand visibility organically.It's not a pitch. These workshops are designed for value-first connection and education—not upsells.Clarity beats complexity. We ditch bloated frameworks and instead provide simple, repeatable content strategies that any team member can start implementing that day.Timestamps:00:00 Introduction: The Need for Clarity in Marketing00:52 Welcome to Rocky Mountain Marketing01:21 Meet Sean Ero: COO and Co-Owner of NeXTSTEP Social02:02 The Concept of Lunch and Learns02:32 The Evolution and Impact of Lunch and Learns03:27 Training Staff to Leverage Social Media03:59 The Role of Internal Influencers04:42 Hands-On Training and Immediate Results05:36 Education-First Marketing Philosophy06:10 Differentiating Our Lunch and Learns06:48 Bridging the Education Gap and Accelerating Sales09:29 Empowering Teams with Clarity and Confidence12:20 Balancing Education and Sales15:26 Building Trust and Relationships20:28 Conclusion: The Power of Clarity and Relationships21:29 Outro: Stay Connected and Keep LearningVisit Shawn Quintero online:LinkedIn: https://www.linkedin.com/in/heyshawnq/Facebook: https://www.facebook.com/HeyShawnQ/Learn more about Katie and Next Step Social & Podcasting:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocial.com/Linkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/ Hosted on Acast. See acast.com/privacy for more information.
It's the start of a brand-new year — new goals, new milestones, and big plans for what's next.And let's be honest… Chances are, you're going to need cash to make those plans happen.In this episode of Brick and Mortar Visibility, I'm joined by Danielle Hayden, Co-Founder and CEO of Kickstart Accounting, to talk about where small business owners are unknowingly leaving money on the table — and how to keep more cash in your business as we head into tax season.Danielle brings clarity, confidence, and zero fluff as she breaks down:Six overlooked tax write-off categories that can immediately impact your bottom lineHer three-step framework for managing money like a CEOA clear, straightforward answer to when it actually makes sense to become an S-CorpThe four people every business owner needs on their money teamWhy mixing personal and business finances creates long-term stressAnd how to think about taxes as a year-round strategy, not a once-a-year scrambleIf you've ever felt overwhelmed by numbers, unsure if you're doing things “right,” or frustrated by how much you're paying in taxes — this conversation will give you practical answers and real confidence.This is an essential listen for brick-and-mortar and service-based business owners who want to stop winging it with their finances and start building a profitable, sustainable business.A little bit about our guest: Danielle Hayden is the Co-Founder and CEO of Kickstart Accounting, Inc., where she helps six- and seven-figure women entrepreneurs stop winging it with their money and actually understand their numbers. She's your no-BS financial co-pilot with a side of “let's make this business profitable and fun again.”With over 15 years of experience in the world of finance, Danielle has worked her way from accounting firm intern to the Co-Founder of Kickstart Accounting. She understands how complex business finances can be, and she knows that entrepreneurs, especially women, need more than just a bookkeeper; they need real financial analysis and support in order to get the confidence required to create the sustainable wealth they deserve. Danielle brings a unique perspective when it comes to providing business owners with “the total package” as it relates to their finances.She's been featured on dozens of top-rated podcasts, including The Proffitt Podcast, Eat, Blog, Talk, Oh Shoot! The How of Business, and more. Danielle also hosts her own hit show, Business By the Books.When Danielle isn't in her money mindset work, you can find her hiking or spending time with her family.Gifts for Our ListenersFollow DanielleWebsiteInstagramFacebookLinkedInYour GO-TO LINK for all things Brick and Mortar Visibility-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Melissa, Newsletter, & Referral Partners.Love today's podcast?
Companies can lose BIG money when they deliver a product that looks, and feels inferior to the original sample. This happens all too often. Why? Companies want to pad profitability by using cheaper raw materials for the order fulfillment production. Is your company doing this? If so, maybe it's time for an integrity-driven approach to filling customer orders? BTW…the example in this video created a $696,000 loss for the manufacturer!!!Support the show
There are some businesses that you never realize you need until you do! I want to introduce you to Graze Craze--a BRAND new charcuterie business in Edgewater. Jennie Pryde and her husband, Jordan Robinson, spent much of their career in the medical realm (and Jennie working in prison--when you go in, ask her about it), but were looking for a chance to work together and to build something for their family. In a very basic sense, Graze Craze is simply a charcuterie place. But when you dig more into it, it is so much more. A place for a healthy single lunch portion. It's a place to grab a tray and nibble while your kid plays soccer. Weddings, birthdays, celebrations of life, football weekends, office meetings and parties, a day on the Bay--the possibilities are endless. AND, it makes a lot more sense than trying to do it all yourself! Have a listen! And then go get a dose of yum (and check out Jennie's original artwork on the walls) LINKS: Graze Craze Annapolis - Edgewater (Website) Graze Craze Annapolis - Edgewater (Facebook)
Podcast SEO and monetization strategies tailored for local businesses is today's episode discussion. Favour Obasi-ike emphasizes the importance of metadata, noting that elements like podcast titles, descriptions, and author names serve as critical search signals for discovery.By treats these fields as structured data, creators can establish local authority and ensure their content surfaces in specific user queries across platforms like Spotify and Apple Podcasts.The source further highlights the compounding value of backlinking, explaining how consistent episode releases create a vast network of searchable links that drive traffic back to a brand's website. Ultimately, the text argues that a well-optimized podcast acts as a long-term intellectual property asset that builds credibility and solves audience problems through searchable, evergreen audio content.In the 2026 search ecosystem, local visibility is no longer a matter of chance; it is a matter of engineering. This episode serves as a strategic blueprint for local businesses to command "page dominance" by transforming audio content into a high-authority digital asset. By deploying a "spread map" strategy—scaling influence from local roots to international authority—business owners can ensure their brand is the definitive answer to specific consumer queries.The objective is to move beyond the "hobbyist" mindset and treat podcasting as a capital-efficient SEO machine. We explore how to build an "engine" that runs independently via technical metadata and RSS syndication, allowing your brand to reside permanently in the search database.Key Takeaways for Local Business Owners1. Metadata is Your Search ID: Your title, author field, and description must match the exact phrases your customers use. If your "ID" doesn't match the search query, the algorithm cannot process your "legal documents," and your business remains invisible.2. Exploit the 50x50 Rule: Syndication is a volume game. By appearing on 50 platforms, you create thousands of high-authority backlinks. This sheer volume of structured data makes your brand unavoidable in local searches.3. Implementation over Information: ROI is the result of action, not note-taking. Podcasting is a long-term index fund for your brand; the earlier you start the "audio documentation," the more interest your digital legacy accrues. Move from "doer" to "architect" today.Need to Book An Appointment?>> Book a Complimentary SEO Discovery Call with Favour Obasi-Ike>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> Join our exclusive SEO Marketing community>> Read SEO Articles>> Subscribe to the We Don't PLAY Podcast>> Purchase Flaev Beatz Beats OnlinePodcast Timestamps[00:00:00] – The Spread Map: Establishing the strategic journey from local business to international brand authority.[00:03:00] – Statistical Authority: Reviewing personal benchmarks (600 episodes, 156 countries) as a model for growth.[00:06:00] – The Harry Potter Paradox: Why naming your show for the "benefit" is the only way to be found before you are famous.[00:10:00] – The Psychology of Blue Links: Why "Blue Links" signify trust and confidence in the search results.[00:14:00] – Spotify Signal Case Study: Using the phrase "workout habits for men over 40" to identify exact-match search signals.[00:22:00] – Compounding Link Math: The 50x50 breakdown of how to generate 2,500 links across platforms like SiriusXM and iHeart.[00:31:00] – The Celese Interaction: Overcoming ADHD and task-paralysis by choosing documentation over perfection.[00:45:00] – The Legacy Challenge: Transitioning from a task-based worker to a legacy-based brand architect.The Mathematics of Syndication & The "Compounding Effect"Strategic dominance is a function of Depth and Cadence. While frequency is important, "Depth" is determined by your average episode length. A 60-minute episode provides sixty times more data points for an algorithm to index than a one-minute clip.The true ROI of podcasting is found in the Compounding Link Formula:50 Episodes (One year of weekly audio documentation) x 50 Distribution Platforms (Apple, Spotify, SiriusXM, Podchaser, Castbox, iHeart, etc.) = 2,500 High-Authority BacklinksThis volume creates a "digital balloon that never pops." As you add more helium (content), the structure becomes stiffer and more secure. To maximize this, maintain a Cadence (release cycle) closer to "1" (daily). A faster cadence spins the RSS feed more frequently, signaling to search engines that your brand is an active, relevant authority.The following 15 monetization levers are the tactical parameters required to convert conversational documentation into long-term ROI and a lasting digital legacy.Episode Breakdown on the 15 Monetization StrategiesPART 1: CORE DISCOVERY METADATA (Your Digital ID Card)1. Podcast TitleExecution: Match the show name to the specific topic or core benefit your audience seeks.So What? Listeners search for solutions and interests, not your name. A descriptive title ensures discoverability in search before you have a famous brand.2. Podcast DescriptionExecution: Exploit the full ~4,000-character limit as a "Search Bank." Use refined keywords, clear value propositions, and a strong call-to-action.So What? This is your show's primary Search ID. If it doesn't match user queries, algorithms can't "read" or rank your content effectively.3. Author/Host FieldExecution: Strategically expand your name with professional identifiers (e.g., "Alex Chen | Venture Capital Analyst").So What? This data feeds APIs and LLMs, establishing your niche authority within recommendation systems and digital assistants.4. Genre & Category SelectionExecution: Use platform hierarchies (e.g., ListenNotes, Apple) to select precise Primary, Secondary, and Tertiary categories.So What? Correct categorization moves you from competing with millions of general shows to dominating a specific, interested listener ecosystem.5. Episode TitleExecution: Adopt a clear, "Guest-First" or "Topic-First" naming convention (e.g., "Dr. Sarah Lee: The Neuroscience of Sleep").So What? It maximizes clarity for listeners and SEO. A guest's name at the front captures their audience and amplifies "link juice" to that episode URL.6. Episode DescriptionExecution: Implement web-style formatting: use H2/H3 headers, bullet points, timestamps, and hyperlinks to key resources.So What? Structured data helps both listeners scan and bots "dissect" your content, boosting engagement metrics and canonical linking power.PART 2: VISUAL & TECHNICAL EXECUTION7. Podcast Cover ArtExecution: Command professionalism with compliant, 3000 x 3000 pixels, visually simple art that is legible at thumbnail size.So What? High-quality, optimized art provides an immediate competitive edge against the significant portion of shows using amateur visuals.8. Episode Cover Art (Optional but Powerful)Execution: For key interviews, create guest-centric visuals that differ from your main show art.So What? Visual differentiation in a subscriber's feed signals unique, fresh value, increasing click-through rates for specific high-interest topics.9. Ad Roll PlacementsExecution: Strategically engineer ad breaks: pre-roll (for direct response), mid-roll (for highest attention), post-roll (for brand storytelling).So What? These are primary monetization vehicles. Placement affects listener retention and ad performance by capturing attention at different psychological stages.10. RSS Feed ManagementExecution: Balance your public RSS feed with private, gated feeds (via platforms like Hello Audio or Supercast) for bonus or premium content.So What? Private feeds enable direct community monetization and foster loyalty by delivering exclusive, "trust-based" content to high-value subscribers.PART 3: DISTRIBUTION & AMPLIFICATION11. Email & Affiliate LeverageExecution: Use automated tools to turn podcast transcripts into newsletter content that drives traffic to affiliate offers or key resources.So What? This captures high-intent listeners where they live (their inbox), converting passive listening into measurable action.12. Social Media DistributionExecution: Systematically cross-post short, thematic audio clips (with captions and video) to platforms like LinkedIn and Instagram.So What? It transforms one hour of recording into weeks of "top-of-funnel" awareness, building connection volume and attracting new audiences.13. Backlink GenerationExecution: Understand that every major hosting platform (Spotify, Apple) creates a backlink to your website from your show profile.So What? This generates vital "link juice" from high-authority domains, strengthening your primary website's search engine ranking.14. Website Integration & AnalyticsExecution: Host a dedicated podcast page on your site and connect it to Google Search Console.So What? This allows you to track how people find and interact with your podcast via search, providing data to refine your topic and keyword strategy.15. Sonic Branding (Musical Intelligence)Execution: Deploy a distinct instrumental theme for each season or series.So What? A fresh sonic identity signals a new "era" or focus for your show, boosting production value and maintaining listener retention through auditory novelty.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Many of us split our work week between our homes and company offices. Trade professionals transition from job to job in the same day. Each of us has common tools of our trade to work quickly and efficiently. However, many of us come to a work location without the necessary tools to perform our duties. Is this fair to our employers? Is it fair to customers? What about our associates and team members? Is it time to repack your backpack or car to make sure you have what you need to do your job?Support the show
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When two business partners complete each other's sentences and thoughts, that's a sign of a GREAT partnership. And that is exactly what Alison Harbaugh and Darin Gilliam do. For those unaware, these two are powerhouses behind the arts scene in Annapolis and Anne Arundel County, and the owners of Art Farm Annapolis and AND Creative Studio. Today's LBS is a bit longer than usual because there was so much to cover. From what is missing in the arts in the area, to what should go in the middle of Westgate Circle in Annapolis. We talk about the current classes, programs, exhibitions, shows, how it all started, and where it's going tomorrow. We even got the scoop about some big changes coming up in March 2026 (but you need to listen to get that)! And while some say we are not an artsy area, I challenge you to look around--it is literally everywhere! But first... Have a listen! LINKS: Art Farm Annapolis (Website) Art Farm Annapolis (Instagram) Art Farm Annapolis (Facebook) AND Creative Studio (Website) AND Creative Studio (Instagram) AND Creative Studio (Facebook)
Ohio is full of local businesses that are uplifting our communities.
www.GoodMorningGwinnett.comIf you enjoyed this episode Click Here To Support The Show For Only $5.99 a month.Let me say this clearly—Google can answer questions, but it can't show up.And that right there is why local businesses are still getting paid.People don't hire locals because they lack information.They hire locals because they lack certainty, clarity, and capacity.Google can tell you how to do something.A local professional tells you what actually works here, who to call, what to avoid, and what will cost you time or money if you get it wrong.Think about it:Google can explain zoning lawsBut it can't walk into City Hall with youGoogle can show you how to market a businessBut it can't sit across the table and tell you why your message isn't landing in this townGoogle can generate a checklistBut it can't hold you accountable to finish itLocal value is not about knowledge.It's about proximity + trust + execution.And here's the part most people miss—AI and Google actually increase the value of locals who know how to use them.The winners aren't fighting technology.They're combining it with human presence.If you're local and you solve real problems,you are not being replaced.You are being filtered.
Social media is always changing and 2026 is going to be a pivotal year for local business owners who want to stand out, get found and get hired... and Leslie predicts it will be EASIER than ever.She's breaking down her top social media predictions for 2026, including what's shifting with AI content, why duplicating trends are fading and why social media SEO is now non-negotiable if you want locals to actually find you.In this episode you'll learn:Why AI content is increasing fast, but audiences are craving the real you (and how to use AI without losing your voice)Why viral trends are starting to burn your audience out and how original content will help you become the local top choice faster and easier than everWhy social media SEO matters more than ever in 2026Mentioned in this episode:Join The Local Instagram FormulaFollow me on Instagram @lesliepresnallWork with me inside The Localpreneur AcademyDownload my Free Guide: How To Grow Your Local Instagram FollowingIf you're ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.Rate, Review & Follow:“I LOVE listening to the episodes, especially since they're focused on local businesses and it's not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.
Happy New Year — and welcome to 2026.We're kicking things off with practical, tactical visibility strategies for brick-and-mortar business owners who want to be found first in a world that's changing fast.People aren't just searching on Google anymore. They're using tools like ChatGPT and other AI-powered platforms to find the best businesses in their area. And here's the truth: those tools pull information from what already exists online.That means your Google Business Profile, your website, and your social media channels still matter — a lot.In this episode of Brick and Mortar Visibility, we're focusing on one of the most powerful tools you can use right now: video.Video keeps people on your social platforms longer, builds trust faster, and helps algorithms push your business further — which ultimately helps AI tools recognize your brand as relevant and credible.I'm breaking down four simple ways to use video strategically so:People stay on your channels longerYour brand builds authority and familiarityYour visibility compounds instead of stallsAnd your business shows up when people are actively searchingIf you want your business found first in 2026, this episode will help you understand why video matters — and how to use it without overthinking it.Your GO-TO LINK for all things Brick and Mortar Visibility-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Melissa, Newsletter, & Referral Partners.Love today's podcast?
When a 10-year-old kid starts taking notes to critique his Aunt's directing of a Severna Park High School play, you know there is a budding theater kid in there. Fast forward about twenty years, and that kid graduated from Severna Park High and has just won an Annie Award in Arts Education from the Arts Council of Anne Arundel County. Along the way, Atticus Boidy has made a huge name for himself in the realm of the theatrical arts in Anne Arundel County. He teaches at the Children's Theatre of Annapolis, consults with many elementary and high schools in the county, and works with AACC and many other theater companies in the region. Along the way, he has launched his own consulting firm-- Theatrical Success Consulting. Truly a fascinating individual! Have a listen! LINKS: Atticus Boidy (Website) Theatrical Success Consulting (Website)
It's the last week of December of 2025! And while many of us are resting, traveling, or spending time with family, our minds are quietly turning toward what's next.In this short and practical solo episode, I'm sharing a few important reminders and tools to help brick-and-mortar business owners step into 2026 with clarity instead of overwhelm.We cover:A timely Google Business Profile PSA (and why it matters more than you think)Why most business owners can't see the visibility gaps costing them customersMy $39 Website + Social Media Audit and how it helps you see your business through a customer's eyesAnd the One-Sheet Planning Tool I use every year to map quarterly goals, build systems, and stay focusedI also walk you through how I use this one-page plan with my team, how it supports SOPs, reviews, and leadership decisions — and why small, intentional changes compound over time.If you're looking for a calm, clear way to plan for 2026 without pressure, this episode is for you.DM me “ONE SHEET” on Instagram or LinkedIn and I'll send you the template I use or click here! Your GO-TO LINK for all things Brick and Mortar Visibility-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Melissa, Newsletter, & Referral Partners.Love today's podcast?
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