Podcasts about Local Business

The Banneker-Douglass-Tubman Museum is much more than a museum—it is Maryland's official home for African American history and culture, preserving stories that have shaped not only the state but the nation. This week on the Local Business Spotlight, Executive Director Chanel Compton Johnson shares how the museum serves as both a destination and a gateway, connecting visitors to African American heritage sites and stories throughout Maryland. Johnson discusses the museum's current exhibitions, including She Speaks: Black Women Artists and the Power of Historical Memory, plans for a reimagined permanent exhibit, and why the museum's mission extends beyond preserving history to helping visitors better understand the present. She also talks about the museum's role in education, community partnerships, youth programming, and the importance of making African American history accessible to everyone. It's an engaging conversation about history, art, education, and why this remarkable Annapolis institution deserves far more attention than being called a "hidden gem." If you've never visited the Banneker-Douglass-Tubman Museum—or haven't been in a while—this episode is a great place to start. Have a listen. LINKS: Banneker-Douglass-Tubman Museum (Website) Banneker-Douglass-Tubman Museum (Facebook) Banneker-Douglass-Tubman Museum (Instagram) Banneker-Douglass-Tubman Museum (YouTube) Banneker-Douglass-Tubman Museum (LinkedIn)

Send us Fan MailExplore the vibrant upscale marketplace scene in Las Vegas with Kevin Edmonds, owner of the Las Vegas Finest Upscale Marketplace. Discover how community, curated experiences, and innovative concepts are transforming retail and vendor collaboration in the city.key topicsUpscale marketplace trends in Las VegasKevin Edmonds' vision and community focusVendor application process and vendor supportExperiential shopping and curated experiencesUpcoming events and night market conceptFollow us for all upcoming event dates:Las Vegas Finest Upscale Marketplace Instagram(We are looking for more vendors!)Stay Connected

Eye to eye contact builds connectivity during a business conversation. Looking down, or looking away creates customer uneasiness, feelings of alienation, and heightened skepticism. Teach, train and manage, consistent eye to eye contact with buyers, and watch your customer loyalty increase.Support the show

What if your pricing problem... isn't actually a pricing problem?So many business owners believe that charging more will finally solve their financial frustrations. But if you've raised your rates and still feel overworked, overwhelmed, or like you're constantly second-guessing yourself, this episode is for you.In this conversation, Melissa sits down with financial strategist and The Money Conversation author, Linda Hunt, to explore the hidden issues that keep service-based businesses stuck. From scope creep and weak boundaries to nervous system capacity and business structure, Linda shares why profitability starts long before you send the invoice.If you're ready to stop working harder for the same results and start building a business that truly supports your value, don't miss this episode.In this episode, you'll learn:• Why pricing problems often aren't pricing problems at all• The real reason raising your rates doesn't always increase profits• How your business structure impacts your confidence and decision-making• Why scope creep is a symptom, not the root problem• What nervous system capacity has to do with running a successful business• How to create a business that supports sustainable growth instead of burnoutConnect with Linda Hunt:Website: https://www.sumsolutions.comLinkedIn: https://www.linkedin.com/in/lindaahunt/Book: The Money Conversation: Speak the Truth. Set the Standard. Get Paid Without Apology.Ready to become the go-to option in your industry?If you're wondering whether your marketing, messaging, website, or Google presence is helping, or hurting, your visibility, schedule a Visibility Audit with Melissa.Together, you'll uncover what's working, what's holding you back, and the next best steps to grow your business with confidence.If this episode encouraged you, please subscribe, leave a review, and share it with another business owner who needs to hear this conversation.Your GO-TO LINK for all things Visibility-: Google Business Profile Optimization, The Website + Social Media Audit, The Visibility Blueprint, Newsletter, & Referral Partners.Love today's podcast?

Why do businesses with fewer reviews sometimes outrank competitors with more? We uncover the hidden power of review recency and velocity - and why your newest feedback matters more to Google than your best rating ever did. Profit Acuity City: Pittsburgh Address: 239 Fourth Ave, Ste 1401 #8511 Website: https://app.profitacuity.com Phone: +1 877 624 1229

For 25 years, Kacy Paide has helped people tackle the paper piles, packed closets, hidden boxes, and overwhelmed workspaces they often feel they should be able to manage on their own. Through The Inspired Office, Paide focuses on offices and paper wherever it accumulates, whether that means a desk, dining room table, basement, or a closet filled with what she calls "time capsules." In this week's Local Business Spotlight, Petty explains why getting organized is often less about buying containers and more about understanding habits, emotions, and the systems that will actually work for each person. She also discusses the value of visible filing systems, why going completely paperless is not realistic for everyone, and how her virtual small-group programs are helping people well beyond the Annapolis area. Kacy also shares how she launched the business straight out of college, built it largely through word of mouth, and is now using 25 years of client stories and experience to write her first book. The Inspired Office also offers videos, a free email crash course, an online assessment, and other resources for anyone ready to make their paper life feel a little less overwhelming. Have a listen. LINKS: The Inspired Office (Website) The Inspired Office (Instagram) The Inspired Office (YouTube)

Send us Fan MailAre traditional websites dying, or are they just changing shapes? Hosts Greg Sterling and Mike Blumenthal catch up with serial entrepreneur and Mozilla VP of Product Raj Singh to discuss how AI search friction is changing the local web. Learn why small businesses must lean into "trust artifacts," how APIs and the Model Context Protocol (MCP) will surface local businesses to AI agents, and why human-in-the-loop authenticity is your best defense against algorithmic spam.Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

What if local business growth has less to do with the latest marketing tactic and more to do with the beliefs shaping every decision you make? If you've been holding back from posting, raising your prices, or showing up consistently, this conversation may reveal what's really standing in your way. Sometimes the biggest breakthrough starts with changing how you see yourself, not your marketing plan.You'll discover why visibility isn't the same as ego, how fear of being judged by people you know can quietly limit your business, and why consistency will always outperform chasing quick wins. From practical local marketing tips to strengthening your local business messaging, you'll learn how small mindset shifts can create lasting momentum without pretending to be someone you're not.You'll also hear why confident pricing, choosing a niche, and building authentic local business marketing can help you grow local business in a way that feels sustainable. Rather than relying on endless tactics or complicated local advertising strategies, you'll be encouraged to build a business that reflects your strengths and earns trust over time. This conversation also builds naturally on the ideas shared in Episode 26: Stop Overthinking Email Marketing, giving you another perspective on creating meaningful, long-term success.The truth is, local business growth isn't built through perfection or constant hustle. It's built by showing up, serving the right people, and thinking bigger than yesterday. When you shift your mindset, your marketing becomes more natural, more consistent, and far more effective. If you're ready to create local business growth that feels aligned with who you are, this episode offers practical encouragement to help you move forward with confidence.If you're ready to take the next step, book a free call and let's talk about where your business is today and the opportunities that could help you achieve lasting local business growth.Book a free call! This episode was mixed and edited by Cardinal Studio.

La visibilité d'une entreprise dans les LLM s'impose désormais comme un enjeu concret pour les enseignes, à mesure que ChatGPT, Claude, Gemini ou Perplexity remplacent le réflexe de recherche via Google. Nicolas Marette, fondateur et CEO de Custplace, a mesuré un écart préoccupant entre les données réelles des points de vente et ce que restituent les intelligences artificielles génératives. Je l’ai interviewé à l'occasion de la sortie de Local Profile, la solution que sa société vient de lancer pour corriger ce biais. Voici le résumé de notre entretien que vous trouverez également dans le podcast du jour, le 680ème de la série. La visibilité d'une entreprise dans les LLM mise à l'épreuve des chiffres Comment placer son magasin dans les LLM pour être visible, augmenter sa fréquentation et même son chiffre d’affaires ? Nicolas Marette de Custplace a la réponse à la question. Photographie Yann Gourvennec, antimuseum.com Un écart mesuré sur cinq cents points de vente Les fiches Google sont‑elles fidèlement restituées par les IA génératives ? Custplace a comparé cinq cents établissements clients, à jour sur leurs informations, avec ce que restituaient ChatGPT, Claude et Perplexity. Le test a été répété dix fois sur trois mois, avec la même adresse IP, pour tenir compte du non‑déterminisme des réponses. Résultat, un écart de 41 % a été constaté, principalement sur les horaires. « On a essayé de faire quelque chose de relativement scientifique, dit Nicolas Marette. Dire que c'est figé dans le marbre à 41 % n'est pas évident, mais ça reflète une tendance qui est nette. » L'explication de ce phénomène tient à la nature même des IA génératives. Elles n'agissent pas comme un annuaire mis à jour en continu. « Elles vont chercher ce qu'elles ont pu récupérer précédemment », précise Nicolas Marette, et non systématiquement les données les plus récentes. Certains moteurs sont‑ils plus fiables que d'autres ? Les écarts entre modèles restent limités. « On a vu que ChatGPT était plus fiable en termes d'écart et Claude un peu moins », note Nicolas Marette, mais la différence se joue à la marge. Aucun moteur ne s'est révélé nettement supérieur, ce qui a conduit Custplace à généraliser sa mesure plutôt qu'à établir un classement précis par LLM. Pour les enseignes, la lumière est au bout du tunnel, avec des outils comme Local Profile de Custplace qui permet d’améliorer la visibilité de son entreprise dans les LLM. Photographie Yann Gourvennec antimuseum.com Des erreurs différentes selon la nature des données S’agit-il d’erreurs sur les informations factuelles ou des éléments plus subjectifs ? Les deux catégories sont concernées, mais pour des raisons distinctes. Les adresses varient peu et sont donc rarement erronées, tandis que les horaires changent régulièrement, d'où l'écart constaté. La réputation, elle, obéit à une logique différente. Les IA croisent plusieurs plateformes d'avis (Google, mais aussi Trustpilot ou des acteurs spécialisés par secteur comme Custplace) et en tirent un indice de cohérence, alors que Google privilégie ses propres avis. « Les réseaux qui j’agrègent que les avis Google délaissent ceux de Pages jaunes ou de Trustpilot, et sont donc plus pénalisés », observe Nicolas Marette. Le mécanisme derrière le facteur 2,1 Comment expliquez‑vous que votre contenu soit cité 2,1 fois plus souvent que le contenu brut ? Local Profile n'a pas été conçu en adaptant d'anciennes fiches établissement. Custplace est reparti d'une page blanche, structurée nativement en JSON‑LD selon le schéma schema.org LocalBusiness, pensée pour être lue par des machines plutôt que par des internautes. La plateforme agrège les avis de plus de cent sources, les publications sociales et un générateur de FAQ automatisé, actualisé chaque nuit. 2 fois plus de citations dans les réponses des LLM avec Local Place de Custplace. Source : CP Custplace 3 juin 2026 Ces pages ne sont pas faites pour le SEO, même si elles servent au référencement, précise Nicolas Marette. Elles ont vraiment été conçues pour que les IA aillent sourcer nos données et les restituer L'ambition affichée dépasse le doublement déjà obtenu (cf. ci-dessus). Custplace vise à devenir une source privilégiée des moteurs conversationnels, un levier direct pour la visibilité des entreprises dans les LLM qu'elle accompagne. Sur ce point, rappelons toutefois que le GEO (Generative Engine Optimization) reste une discipline émergente. C’est ce que nous rappelle Natacha dans notre article sur le GEO, l'AEO et l'AIO. Un radar de confiance pour arbitrer les sources Comment gérez‑vous les incohérences entre une centaine de sources d'avis ? Custplace a développé un radar de confiance qui agrège quatre indicateurs, le taux de réponse des enseignes, leur délai de réponse, un indice de cohérence des notes d'une plateforme à l'autre, et la fraîcheur des avis. Un établissement noté de façon homogène sur plusieurs plateformes inspire davantage confiance aux modèles qu'un établissement excellent sur une seule d'entre elles. Cette cohérence, plus que la note brute, oriente les recommandations des IA. Nicolas Marette, fondateur et CEO de Custplace Nicolas Marette a créé Custplace en 2007. Avant de lancer la plateforme, il a dirigé le pôle média et performance de Business Interactif (devenu Digitas), et a occupé un poste de chef de groupe digital chez MindShare (WPP), en charge des budgets en ligne d'IBM, Clarins et Symantec. Custplace accompagne aujourd'hui plus de 100 000 établissements et de grands réseaux européens tels que Fnac‑Darty, EDF, Optical Center et Verisure. En juin 2026, l'entreprise a lancé Local Profile, une solution conçue pour rendre les établissements visibles et fiables dans les réponses des IA génératives. À qui s'adresse Local Profile, et à quel prix La solution est‑elle réservée aux grands réseaux ? La création d'une fiche de base reste gratuite, y compris pour un commerce indépendant. L'enjeu de Custplace se concentre toutefois sur les grands réseaux multi‑établissements, où la coordination entre siège et points de vente pose des problèmes spécifiques. L'accompagnement des indépendants figure parmi les projets à venir. L’écran de gestion Local Profile de sa présence sur les LLM. L’outil est plutôt fait pour les grands réseaux de distribution et les grandes marques. Cependant, un indépendant peut quand même l’utiliser à l’instar de Visionary Marketing. Quel est le modèle économique pour les fonctionnalités avancées ? L'abonnement payant, qui inclut les tableaux de bord de citation et un moteur d'IA propre à chaque fiche, démarre à 35 euros par mois et par établissement. Le tarif est dégressif selon la taille du réseau. Mesurer l'impact réel en magasin Le chiffre de 25 % de trafic en progression concerne‑t‑il le web ou la fréquentation physique ? Il s'agit bien de fréquentation en magasin. La méthode reste empirique. Custplace active les fiches sur certains points de vente partenaires, puis interroge les directeurs de magasin sur l'origine de la visite. Pour les acteurs omnicanaux, un suivi plus précis du trafic web complète la mesure. « L'enjeu, c'est vraiment l'augmentation des recommandations qu'on mesure, et l'impact que ça a en trafic », résume Nicolas Marette. Quelle proportion de consommateurs utilise une IA avant de se rendre en magasin ? Custplace ne dispose pas de données en propre sur ce point. Nicolas s’appuie sur une enquête Ifop évaluant à 35 % l'usage d'un LLM pour se renseigner sur une marque. Il reconnaît un biais méthodologique. Son entreprise mesure une audience presque exclusivement issue des IA, puisque ses pages sont conçues pour elles. À titre de comparaison, une étude plus récente menée par iAdvize et l'Ifop situe à 63 % la part des Français utilisant déjà l'IA générative au quotidien. Un chiffre en hausse de 19 points en moins d'un an. 63 % des Français utilisent déjà l'IA générative au quotidien (+19% en moins d'un an) Un site web, désormais pensé pour les robots Le rôle d'un site web change‑t‑il de nature ? Le constat est net. « On assiste vraiment à un changement de paradigme. Il convient désormais de faire des sites web pour des robots », affirme Nicolas Marette. Le volume de requêtes automatisées venant des IA génératives pose d'ailleurs des problèmes concrets de charge serveur, sans commune mesure avec le crawl historique de Google. Aujourd’hui, les sites Web doivent être faits pour les robots Quelle fourchette de chiffre d'affaires additionnel les enseignes peuvent‑elles espérer ? Custplace annonce entre 6 % et 20 %, une fourchette large qui dépend fortement du secteur et de l'implication des équipes locales. Les résultats varient également selon la sensibilité de chaque directeur de magasin à remonter l'information, ce que Custplace tente de compenser par des outils automatisés. les-chiffres-cles-visibilite-entreprise-llm Infographie récapitulant les chiffres cités dans cet article, sources, communiqué de presse Custplace du 3 juin 2026, interview de Nicolas Marette du 7 juillet 2026, étude iAdvize x Ifop de janvier 2026 et étude Ifop x Ad's up Consulting de mai 2025. Les-chiffres-cles visibilite entreprise LLMDownload La question de la différenciation Qu'est‑ce qui différencie Local Profile de concurrents comme Yext ? Deux éléments. D'une part, l'hébergement des données, certifié ISO 27001 chez Scaleway, sans transmission aux modèles d'entraînement. D'autre part, un choix structurel, Custplace se positionne comme éditeur des pages établissement, quand Yext se contente de connecter des plateformes tierces. Custplace accompagne déjà des réseaux dans dix‑huit pays et prévoit une extension aux États‑Unis d'ici la fin de l'année. Avis clients, la bataille de la fiabilité Comment expliquez‑vous la disparition récente de nombreux avis sur Google ? Nicolas Marette pointe une opacité totale du côté de Google, qui a supprimé des millions d'avis sans explication claire. Custplace privilégie une autre approche, les avis sont sollicités après un acte d'achat vérifié, via API, avec preuve d'achat à l'appui. « On peut garantir légalement que ce sont des vrais avis », insiste‑t‑il. Selon lui, les IA elles‑mêmes accordent une valeur d'authenticité supérieure à ce type de source par rapport aux avis spontanés. Le conseil de Nicolas Marette aux équipes marketing Que recommandez‑vous à une équipe marketing qui découvre ce sujet aujourd'hui ? Son conseil est simple : tester, avant tout. Nicolas Marette invite les enseignes à formuler elles‑mêmes des requêtes consommateurs sur différents moteurs, à observer les sources citées, puis à en tirer des enseignements. Il situe cette démarche dans le champ plus large du GEO, le Generative Engine Optimization, une discipline encore jeune mais appelée à structurer durablement la visibilité des entreprises dans les LLM, aux côtés du SEO traditionnel et de Google Business Profile. GUIDE GEO CUSTPLACE LOCAL PROFILE À propos de Custplace Custplace est un éditeur français dédié au pilotage de la réputation et du marketing local. Connectée à plus de cent plateformes (Google, Apple, Meta, sites d'avis, réseaux sociaux, places de marché), elle centralise, analyse et structure l'ensemble des signaux locaux (avis, notes, données établissements) pour optimiser la visibilité et la conversion de chaque point de vente. Avec le lancement de Local Profile, Custplace franchit une nouvelle étape, des pages marques et établissements conçues nativement pour les moteurs d'IA, intégrant des avis certifiés NF et des données locales enrichies. Custplace accompagne aujourd'hui plus de 100 000 établissements et de grands réseaux européens tels que Fnac‑Darty, Verisure, EDF ou Optical Center. Selon Nicolas, et même si le GEO est un chantier en cours, la visibilité d'une entreprise dans les LLM ne remplace pas le référencement classique, elle viendrait s’y ajouter. Les enseignes qui ignorent la nouvelle grille de lecture des LLM s'exposent à devenir invisibles auprès d'une audience qui interroge désormais une IA avant de pousser la porte d'un magasin. The post Comment faire apparaître son entreprise dans les LLM appeared first on Marketing and Innovation.

Luvuyo Rani, Executive Director of Africa Forward and founder of the Silulo Foundation, speaks to John Maytham about what needs to change to unlock South Africa's township economies. Against the backdrop of the national debate around spaza shops and economic opportunity, Rani explains why the focus should shift from who owns businesses to how more South Africans can be empowered to start, sustain and grow successful enterprises. He discusses the barriers facing township entrepreneurs, the role of skills, finance and infrastructure, and why building stronger local businesses is essential for inclusive economic growth. Good Morning Cape Town with Lester Kiewit is a podcast of the CapeTalk breakfast show. This programme is your authentic Cape Town wake-up call. Good Morning Cape Town with Lester Kiewit is informative, enlightening and accessible. The team’s ability to spot & share relevant and unusual stories make the programme inclusive and thought-provoking. Don’t miss the popular World View feature at 7:45am daily. Listen out for #LesterInYourLounge which is an outside broadcast – from the home of a listener in a different part of Cape Town - on the first Wednesday of every month. This show introduces you to interesting Capetonians as well as their favourite communities, habits, local personalities and neighbourhood news. Thank you for listening to a podcast from Good Morning Cape Town with Lester Kiewit. Listen live on Primedia+ weekdays between 06:00 and 09:00 (SA Time) to Good Morning CapeTalk with Lester Kiewit broadcast on CapeTalk https://buff.ly/NnFM3Nk For more from the show go to https://buff.ly/xGkqLbT or find all the catch-up podcasts here https://buff.ly/f9Eeb7i Subscribe to the CapeTalk Daily and Weekly Newsletters https://buff.ly/sbvVZD5 Follow us on social media CapeTalk on Facebook: https://www.facebook.com/CapeTalk CapeTalk on TikTok: https://www.tiktok.com/@capetalk CapeTalk on Instagram: https://www.instagram.com/ CapeTalk on X: https://x.com/CapeTalk CapeTalk on YouTube: https://www.youtube.com/@CapeTalkSee omnystudio.com/listener for privacy information.

What if your marketing doesn't need more... it just needs to be more relevant?In this special episode of The Visibility Podcast, Melissa shares a live interview from the Pumpkin Planner Rock Facebook group with business strategist Donna Leyens.  (you can get in the group FREE and see other great interviews as well.)Together they explore one of the biggest questions business owners are asking today:How do we stay visible in an AI-driven world?The answer isn't chasing every new platform or shiny marketing tactic. It's building a strong foundation through clear messaging, a well-optimized Google Business Profile, and becoming the obvious choice in your community.Inside this conversation you'll learn:Why your Google Business Profile matters more than ever for AI searchHow AI pulls information from Google and other trusted online sourcesThe difference between being busy with marketing and being effectiveWhy relevance may be even more important than claritySimple ways to simplify your visibility strategyPractical marketing advice you can implement immediatelyMelissa also shares how implementing the Pumpkin Plan framework inside her own brick-and-mortar business helped increase summer enrollment by more than 250% Not by working harder, but by refining her message and focusing on the right customers.Whether you're a local business owner, service provider, or entrepreneur looking to stand out, this episode will help you stop guessing and start becoming the go-to option in your market.Resources Mentioned:• Free Google Business Profile Workshop• My Visibility Audit• Complimentary Clarity CallIf you enjoyed this episode, please subscribe, leave a review, and share it with another business owner who wants to become more visible.Your GO-TO LINK for all things Visibility-: Google Business Profile Optimization, The Website + Social Media Audit, The Visibility Blueprint, Newsletter, & Referral Partners.Love today's podcast?

PlayAnnapolis is working to make sure every child in the Annapolis area has the opportunity to participate in sports and recreation, regardless of cost, transportation or circumstance. In this episode of the Local Business Spotlight, Emily Tomasini, co-founder and president of PlayAnnapolis, and Stan Womack, founder of the Annapolis All Stars, discuss the barriers that keep children off the field and why access to organized sports matters far beyond the final score. PlayAnnapolis brings together eighteen local sports programs to raise money for scholarships, connect families with available leagues and advocate for better fields and facilities. The group has also partnered with local schools to introduce children to soccer, basketball, lacrosse and other activities close to home. Scholarship support grew from about $1,900 during its first year to nearly $18,000 the following year, a sign that both the demand and the opportunity are significant. Emily and Stan also talk about the need for coaches, referees, mentors, volunteers and community partners, along with a long-term vision for a dedicated athletic complex in Annapolis. Parents looking for a program, families seeking financial assistance and residents ready to volunteer or donate can learn more at PlayAnnapolis.org. Have a listen! LINKS: PlayAnnapolis (Website) PlayAnnapolis (Facebook) PlayAnnapolis (Instagram) PlayAnnapolis (X)

Before someone reads your website, watches your videos, or walks through your front door, they've already made a decision about your business.That decision is based on what they see.In this episode of The Visibility Podcast, Melissa Rose sits down with branding photographer Kristina Lynn to talk about the powerful role visual perception plays in building trust, attracting ideal clients, and positioning yourself as the obvious choice in your industry.With over 17 years of experience and a background in both marketing and portrait photography, Kristina shares why branding photography is about so much more than beautiful images. It's about creating visuals that tell the right story, communicate your value, and help your audience instantly understand who you are and why they should work with you.Whether you own a brick-and-mortar business or you're building a personal brand, this conversation will change the way you think about showing up online.In This Episode We Discuss:Why people make buying decisions before they ever read a word of your marketing.The difference between posting random content and using intentional brand imagery.How your photos influence trust, authority, and perceived value.Why consistency across your website, social media, and marketing matters.How branding photography helps attract the right clients—not just more clients.Common mistakes business owners make with their online images.The connection between professional photography, confidence, and charging what you're worth.Why "I'm not photogenic" is one of the biggest myths holding entrepreneurs back.Memorable TakeawayVisibility isn't just about being seen. It's about being perceived the way you want to be remembered.Your photos are one of the fastest ways to communicate who you are, what you stand for, and the experience clients can expect from working with you.Connect with Kristina LynnWebsite: https://www.kristinalynnphoto.comInstagram: https://www.instagram.com/kristinalynnphotographyFacebook: https://www.facebook.com/KristinaLynnPhotography/Ready to Increase Your Visibility?If you're wondering whether your online presence is communicating the right message, start with Melissa's Visibility Audit.Together, you'll review your website, Google Business Profile, and social media to ensure your messaging, visuals, and positioning are working together to attract your ideal clients—not confusing them.Your GO-TO LINK for all things Visibility-: Google Business Profile Optimization, The Visibility Audit, The Visibility Blueprint, Newsletter, & Referral Partners.Love today's podcast?

Bobby continues his chat with some of Kilkenny's movers and shakers in the business world as part of Newstalk's 2026 Summer Tour with Peter McCreery, Managing Director at Sherry Fitzgerald McCreery; Edward Hayden, Chef and owner of Edward Hayden School of Cookery; and Naoise Nunn, festival creator, producer, and co-director at Schweppe Curtis Nunn.

This week, I'm sharing my experience attending a Greater Toms River Chamber of Commerce networking event and why local business owners should seriously consider getting involved in their local chamber. From meeting potential customers and referral partners to getting a chance to speak in front of dozens of business leaders, these events can create opportunities that simply don't happen behind a desk. I'll break down the value of networking, building community relationships, increasing visibility, and how chamber membership can help grow your business over the long term.

Whether you're a collector or simply passionate about video games, comics, and retro memorabilia, Peak Collectibles has something for everyone. Hosts Key Budge, Corey Costelloe, and Greg Garrett join Jesse Baughman, owner of Peak Collectibles, for a conversation about the shop's unique offerings, the Shop Local program, and the value of fostering meaningful connections within the community.

https://www.bluoceantsunami.com/Hiring the right marketing agency can make or break your local business. Discover the essential questions to ask, red flags to avoid, and why AI-driven visibility is the new game in town. Blu Ocean Innovations, LLC City: Las Vegas Address: 5940 South Rainbow Boulevard #400 7820 Website: https://bluoceaninnovations.ai

In this episode of It's The Bottom Line that Matters, Jennifer R Glass and Patricia Reszetylo continue their series on The New Local: How Hyper Local Positioning Can Out-Perform National Marketing, this time focusing on short-form video and contests as practical tools for local business growth.The conversation starts with short-form video and why it can be so useful for local businesses that want more visibility without needing a national-scale campaign or a massive production budget. Jennifer and Patricia talk about the value of showing what is already happening inside the business, including behind-the-scenes moments, product arrivals, team activity, customer-facing experiences, and the small details that help people feel more connected to the business before they ever walk through the door.They also discuss how short-form video can support a Google Business Profile, which is often one of the first places a potential customer sees a local business. Posting photos and videos there can help make the business feel active, current, and worth paying attention to. Rather than treating video as something that only belongs on TikTok, YouTube Shorts, Facebook, or Instagram, this episode looks at video as a practical visibility asset that can be used wherever local prospects are already looking.Jennifer and Patricia also get into the importance of authenticity. Local business video does not have to be perfectly polished to work. In many cases, the more useful and believable content comes from real moments: a product being opened, a chef preparing something interesting, a team member explaining a process, or a business owner documenting part of the company's story. Planned content still matters, but so does capturing the moments that make a business distinctive.The episode then shifts into contests and how they can be used to create participation, referrals, and local buzz. Jennifer and Patricia discuss why a contest needs to be relevant to the business and interesting to the people the business wants to attract. A generic giveaway may get attention for a moment, but a well-designed contest can create more meaningful engagement, especially when it connects to other local businesses, encourages people to participate in the community, or gives customers a reason to talk about the business with others.From behind-the-scenes video and Google Business Profile updates to partnership-driven contests and scavenger-hunt-style promotions, this episode gives local business owners practical ideas for becoming more visible, more memorable, and more engaging in their own market.Topics covered include: local marketing, hyper-local marketing, hyper local positioning, short-form video, video marketing, local business marketing, small business marketing, contests, business contests, social media marketing, Google Business Profile, local SEO, behind-the-scenes video, business storytelling, customer engagement, small business growth, local visibility, community marketing, restaurant marketing, content marketing, video content, social media contests, business differentiation, customer attraction, brand awareness, local business promotion, referral marketing, authentic marketing, organic content, business visibility, Fathom AI NotetakerAbout your hosts: Jennifer R Glass is the lead host of It's The Bottom Line that Matters. In this episode, she brings a practical marketing perspective to local business growth, especially around Google Business Profile visibility, short-form video, contests, and ways businesses can create more engagement through useful, relevant marketing.Patricia Reszetylo is a recurring host of It's The Bottom Line that Matters. In this episode, she shares ideas from her own business-building experience, including how behind-the-scenes video, authentic content, unique local stories, and creative contest structures can help a business stand out in its own market.

Every business eventually hits a plateau.You know the feeling. You're working hard, showing up consistently, and doing all the things you've been told to do—but the growth you're looking for just isn't happening.In this episode, I'm pulling back the curtain on what's been happening inside my own brick-and-mortar business, The Dancing House.Over the past year, I've pulled every major growth lever available:✔️ Increased our prices and positioned ourselves as a premium offering.✔️ Reduced expenses and improved profitability.✔️ Tightened operations and systems.But none of those changes explain why we're experiencing our best summer enrollment in 17 years.The biggest shift came when I became certified in the Pumpkin Plan framework and used my own business as the test case. Instead of focusing solely on who we are, what we do, and who we serve, I went deeper. I started listening more closely to what our customers were actually saying.That insight changed everything.In this episode, I'm sharing:• The growth levers every business owner should understand• Why most marketing messages miss the mark• How customer language can transform your visibility• The messaging shift that helped drive our strongest summer enrollment ever• Why clarity beats complexity when it comes to marketingIf your business feels stuck, plateaued, or like you've tried everything, this conversation may help you identify the next lever to pull.And make sure you listen all the way to the end—I have a special offer exclusively for podcast listeners.Resources Mentioned:

Sounds like a funny question right? Well I just ran into a very strange situation a few months ago, and I feel compelled to share it. I was leaving a voice message for a vendor when I heard a bunch of F-bombs coming from him as I was leaving my message. Apparently, the vendor never stopped recording, and it eventually captured an inter-office business conversation laced with vendor F-bombs. The F-bombs start revealing themselves about 10 seconds after the vendor voice message finishes, but the caller never hears a beep prompting the caller to start leaving their message. Imagine how many customers, or better yet, potential customers, have heard this, but never said anything to the vendor. I called the vendor to let him know, and he was flabbergasted. Maybe it's time to check your voice message. Keep listening to make sure it doesn't contain something potentially embarrassing, or damaging to business opportunities. Support the show

There are businesses in the High Country that truly connect their product to the place. This week on Mind Your Business, we continue our Built in Boone series, and step inside Booneshine Brewing Company, and talk with President and Co-Founder Tim Herdklotz. As we take a walking tour through the tasting room and production facility, we'll talk with Tim about Booneshine's origin story, their capacity for growth, and the intentionality that allowed them to develop a business that helps "make Boone shine."We'll also go over some logistics for this weekend's Boonerang Music & Art Festival and we'll play a new game called "What are they building over there?"Mind Your Business is written and produced weekly by the Boone Area Chamber of Commerce. This podcast is made possible thanks to the sponsorship support of Appalachian Commercial Real Estate.Catch the show each Thursday afternoon at 5PM on WATA (1450AM & 96.5FM) in Boone.Support the show

Many local businesses rank well on Google but remain completely invisible to AI assistants. This episode covers the trust signals, marketing strategies, and practical steps that help businesses get recommended by AI tools and win more local customers. To learn more, visit https://www.bluoceantsunami.com/ Blu Ocean Innovations, LLC City: Las Vegas Address: 5940 South Rainbow Boulevard #400 7820 Website: https://bluoceaninnovations.ai

If you've ever thought, “I should create a course…” but then immediately felt overwhelmed, stuck, or unsure where to even begin, this episode is for you.Today, I'm joined by Jasmine Jonte, founder and CEO of CRE8TION, and let me just say… she is the real deal.We dive into the difference between creating a course that simply shares information versus one that actually creates transformation, and why that difference is everything when it comes to results, reputation, and revenue.We also get into: When it's actually the right time to create a course (because yes, timing matters, and most people get it wrong)  How to think about a course as a business asset, not just another thing on your to-do list  And how to use AI the right way, without losing your voice, your value, or your credibility As a brick-and-mortar business owner myself, I'll be honest, I've dipped my toe into courses, and I have not done it well. This conversation gave me clarity, direction, and honestly… a little tough love in the best way.Jasmine is direct, she's thoughtful, and she's incredibly good at what she does. And around here, we believe clear is kind.If you've been sitting on ideas, spinning your wheels, or wondering if a course is the next right step, this episode is going to help you think about it in a whole new way.SHORT BIO:Jasmine Jonte is the founder and CEO of CRE8TION, where she helps top experts turn their knowledge into transformational, revenue-generating programs. She began as a 1st-grade teacher in one of Detroit's lowest-performing schools, where she learned to make complex ideas simple and engaging. In the online business world, she saw creators struggle with learning design, not expertise, and built CRE8TION to solve that gap. Her Course Flow to Cash Flow™ Method blends instructional design with business strategy to make programs powerful and profitable. Jasmine and her team ghostwrite courses end-to-end, from scripts and slides to workbooks and portals, so clients can stay in their zone of genius. Over six years, she has produced 120 programs and 1,500 lessons for 100,000+ students, generating millions in revenue for leaders like Candy Valentino, Nick Bradley, SUCCESS Enterprises, and Thought Leaders Institute.SOCIAL MEDIA LINKS:Website: www.cre8tion.co LinkedIn: linkedin.com/in/jasminejonte Instagram: https://www.instagram.com/jasminejonte/ If you want to stay compliant, visible, and actually get found: this episode is for you.Your GO-TO LINK for all things Visibility-: Google Business Profile Optimization, The Visibility Audit, The Visibility Blueprint, Newsletter, & Referral Partners.Love today's podcast?

Local business operator Rod from R and A Motors spoke with Mark about the shutting of his business due in part to the closure of the Great Western Highway, calling Premier Chris Minns an 'Idiot'. Shadow Regional Roads Minister Paul Toole then joined Mark, reacting to Rod's story - and called out delays in the Government's response to what is a crisis for the central west.See omnystudio.com/listener for privacy information.

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 2082: Michael Levitt shares practical strategies for helping local businesses attract more customers by increasing visibility, strengthening community connections, and combining digital and offline marketing efforts. He also outlines the core pillars of business safety, premises protection, data security, and product quality, offering actionable guidance that can help organizations build trust, reduce risk, and create a stronger foundation for long-term success. Read along with the original article(s) here: https://www.breakfastleadership.com/blog/how-your-local-business-can-stand-out-and-attract-customers & https://www.breakfastleadership.com/blog/2022/9/25/the-3-key-elements-of-business-safety Quotes to ponder: "A local business needs to attract local customers." "Local businesses have a real advantage in that they can make themselves a part of their community." "When customers use your service, and especially online, they may be trusting you with their financial and personal data, including their addresses, contact information, credit card numbers, and more." Episode references: Google Business Profile: https://www.google.com/business/ Learn more about your ad choices. Visit megaphone.fm/adchoices

I learned a valuable, and painful lesson years ago. I met three customers for important lunch, and for the second time, I was 15 minutes late. Little did I know that the leader of the customer group was an ex-marine, and punctuality was a standard operating procedure for him. As I greeted everyone and sat down… I got my head handed to me. From that day on, I have worked diligently on trying to be punctual in business. It's probably one of my biggest weaknesses in business, and life. I constantly try to get better at it. What say you? Where do you fall in the spectrum of punctuality? What improvements can you make?Support the show

On this episode of the STL Bucket List Show, we sit down with Michael Alter, owner and founder of Fitz's, to discuss the story behind one of St. Louis' most iconic brands and how a small soda startup grew into a regional institution recognized across generations.Michael shares the history of Fitz's, from its roots as a legendary St. Louis drive-in restaurant to relaunching the brand in 1992 with a vision of creating a craft soda microbrewery long before the craft beverage movement became mainstream.The conversation explores the evolution of the Delmar Loop, the importance of building a strong company culture, and how Fitz's has remained relevant for more than three decades while staying true to its identity. Michael also discusses the company's commitment to real cane sugar, product innovation, and the launch of Fitz's newest mixer line featuring club soda, tonic water, and zero-calorie tonic water.They also dive into entrepreneurship, leadership, collaboration, and the challenges of navigating changing consumer trends while preserving the nostalgic experience that has made Fitz's a St. Louis favorite.From family businesses and community impact to product development and local partnerships, this episode highlights what it takes to build a lasting brand and why Fitz's continues to be woven into the fabric of St. Louis.They discuss:• The history and relaunch of Fitz's in 1992• Building a craft soda company before craft beverages were mainstream• The story behind the iconic Fitz's Root Beer brand• The growth and evolution of the Delmar Loop• Leadership lessons from 33 years of entrepreneurship• Building company culture and retaining great employees• Why Fitz's remains committed to real cane sugar• Product innovation and launching the new mixer line• Collaborations with local brands and organizations• Working with 4 Hands Brewing Co. and the Gateway Arch• Creating memorable family experiences through the restaurant• The future of Fitz's and evolving consumer trends• Favorite St. Louis restaurants, parks, and local businesses• Supporting local entrepreneurship and community growth

Local business forced to close during FIFA World Cup match days Kreig LeBlanc, co-owner and manager of Aquariums West Learn more about your ad choices. Visit megaphone.fm/adchoices

Local business forced to close during FIFA World Cup match days (0:45) Kreig LeBlanc, co-owner and manager of Aquariums West Auto industry group wants feds to scrap Chinese EV deal and focus on U.S market (11:16) Brian Kingston, President and CEO of the Canadian Vehicle Manufacturers' Association Should water and sewer no longer be managed by Metro Vancouver? (20:49) Brad West, chair of the Metro Vancouver Water Committee, and mayor of Port Coquitlam Average rent prices in B.C. drop, but remain among the highest in Canada (32:24) Brendon Ogmundson, Chief Economist for the B.C Real Estate Association Metro Vancouver's Stage 3 water restrictions (39:56) Daniel Fontaine, New Westminster City councillor and mayoral candidate Learn more about your ad choices. Visit megaphone.fm/adchoices

You know you should be posting content. You might even have ideas. But the moment you actually sit down to create something, an hour disappears and you have nothing to show for it.Sound familiar? However, that's not a content problem. It's a clarity problem.In this episode, I'm breaking down exactly why local business owners get stuck in the content spiral and giving you a simple, repeatable framework to get unstuck for good.What we cover:Why content marketing feels so performative (and how to ditch that mindset for good)The real job of your content (it's not what you think)The only three things every piece of content needs to do: educate, reassure, or remindWhy one post should have one job (not five)How to stop chasing perfection and start building momentumThree questions to ask yourself every time you sit down to create contentThe framework in a nutshell:Every piece of content you put out into the world should do one of three things:Educate: help someone understand something they didn't know beforeReassure: lower the fear or doubt standing between your ideal client and a yesRemind: stay top of mind so people don't forget you existThat's it. Pick one. One post, one job.Three questions to keep in your back pocket:What am I helping someone understand right now?What fear or doubt am I reducing?Am I just staying visible so people don't forget I exist?If you're still feeling stuck on what your content should actually say, I'd love to help. Book a free copy call with me at lindsaysmithcreative.ca — we'll figure it out together.This episode was mixed and edited by Cardinal Studio.

Most business podcasters dream about reaching thousands... maybe even millions... of listeners. That approach is completely wrong for a large sector of the business world. In this episode, we're talking about the overlooked power of local podcasting and why, for many service-based businesses, becoming known in your own community can be far more valuable than chasing download numbers from around the world. We'll explore: • Why vanity metrics can distract you from what really matters • How local podcasting builds trust faster • The surprising "local celebrity" effect that podcasting can create • Why podcasting works so well alongside networking and referrals • How local SEO can amplify your authority in your own backyard • Why attracting ten ideal clients may be far more valuable than attracting ten thousand random listeners   Podcast success isn't always about reaching more people. Sometimes it's about reaching the right people. If you're considering starting a podcast and want to explore what role it could realistically play in growing your business locally or beyond, book a free private podcast coaching call. We'll talk through your goals, your audience, and whether podcasting makes strategic sense for the business you actually have. Visit PodcastPerformanceCoach.com to get on my calendar.

This concept may get a chuckle or two. However, this operating tenant is often times skimmed over in the board rooms and training rooms. The customer experience is set on the right axis if the vendor displays genuine politeness. This is especially important in the first 30 seconds of a business relationship. Starting the transaction, and continuing the transaction with the common thread of politeness will enhance positive reviews for each customer experience. It's simple, yet grossly overlooked. Maybe it's time to find out what your customers think of you? Don't be shy… ask the question and be prepared to be a little shocked.Support the show

Everybody is talking about AI.How to use it.How to rank in it.How to get recommended by it.But what if we're asking the wrong question?In this episode of The Visibility Podcast, Melissa Rose explores one of the most important concepts for businesses in an AI-driven world: consistency.Because AI isn't inventing businesses to recommend. It's analyzing the information already available and looking for signals of trust, relevance, and expertise.The businesses that will thrive aren't necessarily the ones posting the most.They're the ones showing up consistently.In this episode, Melissa breaks down four ways consistency impacts your visibility:✨ Consistency in your messaging.  Does your business clearly communicate who you serve and what makes you different?✨ Consistency across platforms. Do your website, social media, Google Business Profile, and online listings tell the same story?✨ Consistency in your content. Are you creating helpful content that reinforces your expertise over time?✨ Consistency in your business information. Are your business name, contact information, services, and profiles aligned everywhere online?If you've been wondering how AI search, Google, social media, and visibility all work together, this episode offers a practical framework that cuts through the noise.Because in a world filled with algorithms, automation, and AI-generated content, trust still wins.And trust is built through consistency.In this episode you'll learn:What AI search is actually looking forWhy consistency matters more than frequencyThe role social media plays in your digital footprintHow inconsistent messaging hurts visibilityWhat business owners are getting wrong about AI searchSimple ways to strengthen your online presence todayThe businesses that will win in the AI era won't be the loudest.They'll be the clearest, most trustworthy, and most consistent.If you want to stay compliant, visible, and actually get found: this episode is for you.Your GO-TO LINK for all things Visibility-: Google Business Profile Optimization, The Website + Social Media Audit, The Visibility Blueprint, Newsletter, & Referral Partners.Love today's podcast?

If your marketing feels like a lot of effort… with inconsistent results—this episode is for you.In this conversation with Dave Masovich, we break down the real reason most marketing doesn't convert—and it's not because you're not posting enough.It's because you're missing the strategy behind the message.Inside this episode, we cover:✨ The difference between tactical vs. strategic marketing (and why most business owners focus on the wrong one) ✨ Why 40–60% of marketing efforts are wasted—and how to stop the leak ✨ The power of the 80/20 rule (Pareto Principle) in your marketing strategy ✨ The six key places to uncover insights that shape a powerful, resonant message ✨ Why message clarity—not more content—is the real driver of growth ✨ How to create marketing that actually connects, converts, and builds long-term trustIf you've been feeling stuck, plateaued, or like your marketing “should be working better than it is”… this episode will shift how you think—and how you show up.Our Guest Info:Dave Mastovich is the CEO and Founder of MASSolutions, a growth marketingconsultancy reinventing the way marketing is done. He helps organizations drive growth inrevenue, talent, and engagement by improving how they sell, communicate, market, and aligntheir people.Dave is the author of No Bullsh!t Marketing, a #1 Best Seller, and host of the long-running NoBullsh!t Marketing Show. His approach turns data, behavior, and patterns into practical actionsleaders can use to drive real performance.Earlier in his career at UPMC, Dave's marketing leadership helped drive growth from under $1billion to $10 billion. Today he brings that same mix of cognitive science, 80/20 analysis, andreal-world execution to help organizations grow sales, strengthen culture, and increaseenterprise value.https://davemastovich.com/https://massolutions.biz/https://www.linkedin.com/in/davidmmastovich/Your GO-TO LINK for all things Visibility-: Google Business Profile Optimization, The Website + Social Media Audit, The Visibility Blueprint, Newsletter, & Referral Partners.Love today's podcast?

Business streakers are fast operators who vanish just before they get the project ball across the finish line. These enthusiastic beginners magically disappear at critical times. As a result, customer projects yawn past expected completion dates, and the streaker fails to answer crucial phone calls, emails, text messages, or knocks on the door. Poof! Gone! Nowhere to be found! Then all of a sudden, like an unexpected sand storm, the streaker reappears to frantically bring the project across the finish line with a flurry of issues, mistakes and excuses. If you are a company leader, we encourage you to locate your streakers, and then STOP them before they ruin your company. Retrain them if possible, or remove them. This is why customers detest business streakers. Customers want even-keeled project management that avoids streaky service hampered by problems!Support the show

We are going to flip the tables and talk about customers for one minute. As vendors attempt to provide quality services, questions may arise that need customer input, or direction. The customers can be both invoice-paying customers, or internal associates. Regardless, I have watched many transactions travel through time-wasting, and money-wasting rapids that could have been avoided with expedient, and comprehensive customer feedback. Do you want smooth and timely transactions? Okay, then answer 100% of the questions you are asked, and answer them with punctuality! Quality transactions are usually paid for with the two-sided, customer/vendor coin. Support the show

In today's world of curated content, polished Instagram feeds, and highlight reels, it's easy for business owners to believe marketing is all about perception.But what happens when perception doesn't match reality?In this episode of The Visibility Podcast, Melissa Rose dives into the powerful difference between perception and truth in marketing, and why both matter if you want to build a trusted, sustainable business.Melissa unpacks how social media creates perception, why Google Business Profile acts as third-party verification, and how your website bridges the gap between what people see and what people actually experience when they work with you.If you are a dance studio owner, local business owner, or service-based entrepreneur trying to improve your visibility, marketing, SEO, and client trust, this episode is packed with practical insight and real talk.Because while social media may get attention… the truth is what gets people to stay.In This Episode: The difference between perception and truth in marketing  Why curated social media alone is not enough  How Google Business Profile builds trust and credibility  Why reviews, photos, and client feedback matter more than ever  The role SEO and Google search play in visibility  Why business owners are losing clients without realizing it  How your website should combine perception AND proof  Why visibility is more than just social media marketing  The connection between trust, search, and conversion  How AI and search behavior are changing local marketing Key Takeaways: Social media creates perception  Google Business Profile creates verification  Your website bridges the gap between the two  Visibility without trust will not convert  Reviews are one of the most powerful marketing tools you have Perfect For: Studio Owners  Brick-and-Mortar Businesses  Local Business Owners  Service-Based Entrepreneurs  Businesses wanting stronger SEO and local visibility  Anyone wanting to improve their Google Business Profile Melissa's Google Business Profile Workshop ✨ Live Workshop + Q&A ✨ On-Demand Training Available ✨ Learn how to optimize your Google presence before fall enrollment seasonKeywords:Google Business Profile, Local SEO, Visibility Marketing, Dance Studio Marketing, Small Business Marketing, Business Visibility, Google Reviews, Local Search, SEO Strategy, Brick and Mortar Visibility, Dance Studio Owner, Marketing Strategy, Service Business Marketing, Website Strategy, Online Reputation, ChatGPT Search, Google Optimization

On this episode of the STL Bucket List Show, we sit down with Ryan and Eleni, founders of The Quarter Butcher, to talk about building one of the most unique food businesses in Saint Charles County and bringing whole animal butchery to Dardenne Prairie.Ryan shares his journey from culinary school and fine dining kitchens—including time at Bulrush, Pastaria, and The Last Hotel—to discovering a passion for butchery and eventually opening a family-owned butcher shop focused on local sourcing, sustainability, and craftsmanship.The conversation dives into how COVID reshaped their priorities, pushing them to leave the restaurant world behind and build something of their own while balancing marriage, parenthood, and entrepreneurship. They open up about the realities of running a family business together, learning how to separate work from home life, and building systems that protect both the business and their family.They also break down what makes The Quarter Butcher different—from bringing in whole sides of beef and utilizing every part of the animal to creating house-made sausages, deli meats, pet products, tallow goods, and launching an entirely new sandwich menu.From local farms to community building, sustainability to small business growth, this episode is about creating something meaningful while building a life around family and food.They discuss:Leaving fine dining and transitioning into butcheryOpening The Quarter Butcher in Dardenne PrairieWhole animal butchery and sustainable sourcingWorking directly with Missouri farms and producersBalancing marriage, kids, and entrepreneurshipBuilding a family business togetherLaunching the new sandwich program and deli menuHouse-made sausages, tallow products, and pet foodCommunity growth in Saint Charles CountySupporting local makers and businessesThe future vision for classes, dinners, and events

Design well. Manufacture to exceed expectations. Take no shortcuts. Audit properly. Audit regularly. Be the customer. Constantly improve. Imagine if you were to run your company with these seven principals? The result could be a premium price that you explain once, and that is defended by exceptional deliverables.Support the show

If the thought of Facebook and Instagram ads makes you want to throw your phone across the room… this episode is for you.In this conversation, Melissa Rose sits down with Kristian Altuve of Dance Motion Marketing to talk about dance studio advertising, lead generation, enrollment systems, and what actually works when it comes to marketing a dance studio in today's world.But this isn't just another conversation about running Facebook ads.Because behind every click, inquiry, and lead is a real person—a busy parent looking for connection, trust, and the right fit for their child.Together, Melissa and Kristian unpack how dance studio owners can approach marketing more strategically without losing the human side of their business.They discuss: Whether Facebook and Instagram ads are realistic for smaller dance studios  Common dance studio marketing mistakes that waste money  Why lead follow-up matters more than most studio owners realize  How to make dance advertising feel authentic instead of salesy  What studio owners should focus on before ever spending money on ads  Why systems and visibility work together  The relationship between organic marketing, Google Business Profile optimization, and paid advertising  How to attract the right dance families—not just more leads Melissa also asks the questions every studio owner is secretly thinking: “Do ads actually work?” “How much money should I realistically spend?” “Can small studios compete?” “What if I waste money?”If you're a dance studio owner trying to grow enrollment, improve your dance studio marketing, increase visibility, or better understand dance advertising, this episode is packed with practical insight and honest conversation.About Kristian Altuve: Kristian Altuve is the founder of Dance Motion Marketing, where he helps dance studio owners build predictable enrollment systems through marketing, lead follow-up, automation, and strategic growth systems. His mission is helping studio owners stop guessing and start growing through clear, repeatable systems that actually work in the real world of running a studio.Our Guest Info:Website: https://www.dancemotionmarketing.com/IG: https://www.instagram.com/dancemotionmarketing/Your GO-TO LINK for all things Visibility-: Google Business Profile Optimization, The Website + Social Media Audit, The Visibility Blueprint, Newsletter, & Referral Partners.Love today's podcast?

Do you want to deliver a pleasant surprise to your customers? Do you want to look fresh and exciting to customers? If so, all you have to do is take ownership of you actions, and retire the societal trend of blame-shifting. Novel. Humble. Endearing. Lucrative. Make action ownership a hallmark of your company, and watch your business grow!Support the show

Send us Fan MailIn this episode, Quintan Gates, founder of Curbside Mall, shares how his innovative platform is transforming local shopping and supporting small businesses through a seamless, four-click process that benefits consumers, merchants, and the community.Be sure to register today and tell your family and friends about curbsidemall !!Curbside Mall websiteCurbside InstagramShop This Episode

Many companies put the cart before the horse by expecting customers to trust them first, rather than earning trust through action. Has your company inverted the trust relationship? Repeat and referral business grows for companies that consistently demonstrate trustworthiness. Do your actions back up your marketing and sales claims? Are you expecting and demanding trust from customers, or are you willing to be an earner?Support the show

We live in a feature driven product world. Buttons, modes, settings and codes accompany so many products we buy. But what benefits do all these features serve? If you are not in the habit of explaining what the features do for customers, now would be a great time to start generating effective ways to explain the benefits of all these buttons, modes, settings, and codes.Support the show

This is a classic example of putting yourself in the customer shoes. If you want to make customers happy, do your very best to eliminate mysteries. The best place to start is to voluntarily provide information that addresses the questions of why. If you can prevent your customers from asking unnecessary questions, they will love you for a long time, and refer your company to other people.Support the show

#1 Way Christian Women Can Double Sales Without More Leads --------------------- Join the Sell With Confidence Challenge live on zoom May 18-21, 2026 from 9-11am Central (7am LA / 10am NYC). Grab your ticket here: https://lindsayfletcher.co/challenge ---------------------- You don't need more leads to grow your business. You need better follow-through.  In this episode, I'm breaking down the number one way to double, triple, even 10X your sales—and it has nothing to do with posting more, marketing more, or chasing more people. It's follow-up. And before you brush that off like you've heard it before… I want you to really see what this is costing you. On average, only about 2% of sales happen in the first conversation. That means 98% of your potential clients don't say yes right away. And 80% of those people? They need 5 to 12 follow-ups before they decide. Most of you are stopping after the first conversation, or worse, you're ending with “let me know if you have any questions” and putting the responsibility on them. That's where the sale dies. In this episode, I walk you through a simple numbers breakdown that shows exactly how you're leaving money on the table. We look at what happens when 100 people contact your business and you only rely on first conversations. And then what happens when you follow up just once… and then twice. The difference is not small. In this example, it's the difference between $200 and $600 with just two follow-ups. That's not a marketing or leads problem. This is a follow-up problem.  Most small business owners have never learned to sell, so they don't know how to set themselves up for expected follow up and/or they don't have a simple system so that people served and sales don't fall through the cracks. The Sales Shift: You're not missing leads. You're missing follow-through. Actionable Takeaways: Set the expectation for follow-up during the first conversation Stop saying “let me know” and start owning the next step Build a simple system to track who to follow up with Make follow-up feel expected, not awkward Watch this LIVE on YouTube here to see the visuals: https://www.youtube.com/watch?v=Fh-IxTV6Fdo&t=19s --------------------- Join my FB community here: https://facebook.com/groups/shebuildsfaithbusiness

Today's episode is one I personally needed.As I've stepped into offering higher-ticket services, I found myself bumping up against some mindset blocks—questions like: Am I worth this? Will people actually pay this? Do I need to give more to justify the price?So I brought on someone I trust deeply in this space—Nikki Rausch, also known as The Sales Maven—to walk us through it.Inside this conversation, Nikki breaks down one of the most powerful concepts around pricing and value:You will often be paid the most for what is easiest for you.We dig into her framework around the four levels of competency, and why your zone of genius—the thing that feels second nature to you—is actually where your highest value lies.We also talk about something so many business owners get wrong when they start charging more: Over-delivering.Nikki shares why giving more isn't always better—and how overwhelming your client can actually take away from their experience. Instead, we shift the focus to what really matters: a clear, confident, and supportive client experience.And finally, we dive into one of Nikki's superpowers:Asking better questions.Because the right questions don't just lead to better sales—they lead to better relationships, better results, and clients who feel truly seen and understood.Nikki also shares a free resource with you—her Easy Follow-Up Guide—to help you confidently stay connected with potential clients without feeling awkward or pushy. You'll find that linked in the show notes.If you've ever felt stuck around pricing, selling, or stepping into your next level of business—this episode will meet you right where you are and help you move forward with clarity and confidence.And if you're ready to be seen as the go-to in your industry, don't forget to grab my free Google Business Profile workshop at msmelissarose.com/deals.All things Nikki Rausch - The Sales Maven Website: https://yoursalesmaven.comIG https://www.instagram.com/your_sales_maven/LI www.linkedin.com/in/nikkirauschYouTube http://www.youtube.com/c/SalesMavenFB https://www.facebook.com/yoursalesmaven/Blog: https://yoursalesmaven.com/sales-maven-blog/Her Gift to Us!Your GO-TO LINK for all things Visibility-: Google Business Profile Optimization, The Website + Social Media Audit, The Visibility Blueprint, Newsletter, & Referral Partners.Love today's podcast?

Erica celebrates the 200th episode of her show by discussing the nuances of social media marketing for small businesses. Drawing from her experience as an entrepreneur in the pet waste removal industry, she urges owners to prioritize authentic human connection over the convenience of AI-generated images. The episode covers practical strategies for content creation, including the specific uses for reels, carousels, and stories to build a brand's presence. Krupin also details her professional partnership with service management software like Jobber and Open Phone to explain how delegation can help a business scale.  Comments and Questions are welcome.   Send to: thescooppodcast22@gmail.com

If your Google Business Profile has been suspended or you're stuck in verification, you're not alone. It happens. In this episode, Melissa breaks down: Why Google suspends business profiles  The difference between service areas vs physical locations  The most common verification mistakes  When you actually need more than one Google listing  And what to do instead to grow your visibility the right way If you want to stay compliant, visible, and actually get found: this episode is for you.Your GO-TO LINK for all things Visibility-: Google Business Profile Optimization, The Website + Social Media Audit, The Visibility Blueprint, Newsletter, & Referral Partners.Love today's podcast?