Productized Snacks

Join Tyler Gillespie (Productized Snacks) and Jaclyn Schiff as they talk about her company PodReacher and the events that led to her offering her services. PodReacher helps podcasts extend their reach by repurposing their content specifically for text. Tyler and Jaclyn also get into the difference of her services from transcription and her plans going into a period where people are staying at home. Stay tuned to Productized Snacks! *Differences with Transcripts and Why You Should Choose Articles* The service they provide is very different from a transcription service. PodReacher takes the best lines of a podcast and organizes them into a cohesive article containing all the relevant points. For Jaclyn it’s a more meaningful piece of content than putting transcripts upfront. While there are benefits to having a transcript, such as accessibility for people hard of hearing, on a marketing perspective, it’s much more powerful to have an article. Articles can also help podcasts with SEO and get their show in front of new audiences. *An Opportunity Found Through Passion* As someone who loved podcasts, Jaclyn knew what differentiated podcasters that blew it out of the water and everyone else. One of those things, was repurposing content and being serious about it. Because of the rising opportunity in the medium, she took the idea or repurposing content and cold pitched it to a couple prospects and got a decent conversion rate. PodReacher ended up working with two of the original ten prospects and got warm responses from six. Eighteen months later, she now has nine clients and a team of ten writers! *The Potential of Webinars* It’s important, as a business owner, to monitor trends in the market. One of the avenues that Jaclyn is trying into to drive growth, besides running ads on newsletters and cold outreach, is working on webinars. With people staying at home, webinars are undoubtedly more popular than ever and attendance rates have been a lot higher. Right now they have their first one with 20 people signing up on the first day, and the goal is to get 200 people that are not their list. If it’s well-received, and the conversion rate is good, Jaclyn plans to leverage webinars to bring the business to the next level. *About PodReacher:* PodReacher is a service providing done-for-you text content to complement your audio podcast. We offer edited transcripts, articles/blog posts, show notes, and custom content created from your past episodes. *Outline of the Episode:* * [] Finding good writers for people. Increasing podcast promotion and repurposing podcasts for content. * [] Understanding how great podcasters differed from the rest, and using that knowledge to offer a productized service. * [] Transcriptions versus articles. How different are they from a marketing perspective? * [] PodReacher’s client base and team size. * [] Easily finding her first client because of an already established relationship. Don’t underestimate the connections you make at events! * [] The benefits of automation on a growing business and the importance of being able to wear many hats. * [] Perks of getting a virtual assistant. * [] A dinner with any business mentor and Jaclyn’s superpower. Making assumptions on things that don’t necessarily have a strong basis. * [] Establishing a firm confidence in the business before asking for referrals. * [] Cold outreach, newsletter ads, and the potential of webinars. *Resources:* * Website ( https://podreacher.com/ ) * Company Facebook ( https://www.facebook.com/PodReacher ) * Twitter ( https://twitter.com/spankymoskowitz ) * LinkedIn ( https://www.linkedin.com/in/jaclynschiff/ ) * Technori ( https://technori.com/ ) ** *Connect with Tyler Gillespie!* * LinkedIn https://www.linkedin.com/in/tylerdgillespie/

If you want to know how ANY business can dominate a niche... Even if it’s surrounded by competitors… Then listen to what Anita Toth has to say in this week’s episode of Productized Snacks. Anita runs a consultancy company helping B2B SaaS companies reduce their churn rates. In the podcast, she shared her experience starting a productized service, which I found to be super valuable for any business, regardless of its stage of maturity. You’ll also discover: * A simple tactic Anita used to skyrocket her business (it has nothing to do with Facebook, masterminds or any tactic most businesses today are obsessed with) * *2 free and simple ways to get your first customer* * The single most pivotal customer acquisition tactic Anita used to kickstart her business...and why you should do the same for your business too * *When exactly to focus on customer retention in your business (do this to save time, money and your sanity)* * How to build a business that lets you potentially up-sell and cross-sell thousands of dollars worth of your services. * *What companies like Netflix do to create raving fans for life...and how you can steal their secrets for free today.* To learn more visit: https://productizemyservice.com/ Guide from Anita: https://anitatoth.ca/p-rocket-marketing/

Join Tyler Gillespie (Productized Snacks) and Adam Crookes as they talk about SEO and his company Freshly Squeezed. Adam is an expert on growth marketing and helps boost his client’s search rankings through rich, SEO-written content. Freshly Squeezed is relatively new, and Adam shares his strategy for finding clients and getting them involved through referrals. We will get into tips for SEO and why SEO is essential for your business in the first place. You don’t want to miss this!

Join Tyler Gillespie (Productized Snacks) and Greg Heilers as they chat about his company Jolly Content and the lessons he learned in handling an up and coming business. Jolly Content helps companies drive traffic and sales by building backlinks organically through ghostwriting. They get into how the business started and the different things he learned in running the business. Tyler and Greg also do a thought experiment on what they would do if their businesses tripled in revenue! Listen to the full interview on Productized Snacks! A Jolly Humble Beginning Greg's journey to the creation of Jolly Content started when he became a ghostwriter. When the number of projects he took on became too unmanageable, he took a team of contractors to help him out, which eventually led to the founding of the company to produce on-site content. At the start, they had to beg different clients over and over for trial pieces, but later found a way to pivot into an SEO focus because of Greg's personal gigs on ghostwritten outreaches. He accepted an offer to do media outreach, where he learned that ghostwriting isn't just an on-site SEO plan. They shifted to off-site SEO content and finally found the service model that works after struggling for two years! Getting Out of Your Own Way with Accounting and Coaching Throughout his career, there were a couple of experiences that taught Greg to get out of his own way. One of the obstacles that he and his partner Morgan (along with the business) recently overcame was an unhealthy way of accounting. Greg would hound Morgan for all the new transactions and track them on Google Sheets manually. That's on top of the hours of work they have to do for the business each day! It was only this January that they switched to QuickBooks, which helped immensely with saving a significant amount of time on something that should never have happened. Remember, the business has been around for more than two years now, so imagine how many hours could have been used elsewhere! Another roadblock they dealt with was coaching. Both Greg and Morgan covered coaching for their writers, which wasn't delivered in the most positive way possible. The actionable points they provided to their employees ended up becoming mixed messages that confused many. One writer would get advice from Morgan and a conflicting one from Greg. Interestingly enough, this resulted in varying results from month to month because the processes for each writer changed from time to time. While this system worked for a while, they still ended up hiring a professional coach to do the job. Good thing that the seemingly chaotic outcome allowed them to see what worked and what didn't. It's best to focus on what you do well and have someone better do the rest. If you want to hear the full story, head over to Productized Snacks! About Greg Heilers: I’m a servant leader, writer, editor, and entrepreneur. Previously, I worked as a farmer, chef, and operations manager across the US, Europe, the Middle East, Central America, and China. I’m proud that a lot of my work was at non-profits supporting the disadvantaged. This informs my current work in agri-food tech, education, land use, and technology’s social impact. Today, I work remotely, splitting the year between the San Francisco Bay Area and Hefei (three hours west of Shanghai, by high-speed rail). My youth and early adulthood was split between suburban, coastal southern California, and rural, hilly southern Indiana and central Kentucky. Outline of the Episode: [] Editorial links in the SEO game and building backlinks organically through ghostwriting. [] A brief history of Jolly SEO, from Guatemala all the way to Beijing! [] Why shouldn’t you pay 100% for direct links? [] Starting with about 4000 pages of Groupon’s website, but not being able to replicate a project of the same scale even after two years! [] The size of the business as of today. Has Coronavirus affected the company? [] The business model. How do they ensure that clients feel safe that they’ll do what they claim to do? [] Ego problems with accounting and coaching. It’s surprising to see how much time could be saved by finding people that can do the job better than you! [] Building their portfolio, engaging with the right Facebook groups, cold emails, and LinkedIn messaging. How do you show others that you can do your job? [] A thought experiment: The business suddenly grows 300% bigger in revenue. What would break, and how would Greg fix it? How would he restructure? Is this still the business he wants? [] Getting referrals through word of mouth instead of LinkedIn messaging. Resources: Greg’s LinkedIn Greg’s Website Morgan Taylor’s LinkedIn Jolly SEO Jolly SEO Facebook Jolly LinkedIn QuickBooks Groupon Jay Abraham Getting Everything You Can Out of Everything You’ve Got Connect with Tyler Gillespie! LinkedIn https://www.linkedin.com/in/tylerdgillespie/

Welcome to Productized Snacks! A Short and sweet interview series that provides Insights, strategies, and actionable tips from real productized service business builders. If you’re looking to grow and scale a service business you’re in the right place. Hosted by Tyler Gillespie, a multi-time founder, productized service builder and the thinking time chief at productizemyservice.com. The go to resource for anything Productized Services. Let’s dive in!