Podcasts about Google Sheets

In episode 698, Eloise Jennes talks about how what felt like a massive failure on Instagram actually became the catalyst for clarity, growth, and deep alignment in her food blogging business. Elo is a plant-based food blogger, meal prep expert, and founder of Cooking With Elo, where she helps stressed-out professionals, overwhelmed parents, and health-conscious students make healthy plant-based eating way more doable and way less chaotic. With her Master's in food innovation and obsessive love for systems, checklists, and pantry organization, Elo helps you feel confident in the kitchen, even with tofu, tempeh, and beans on the menu. So if you've ever wished someone would just tell you what to cook, how to prep it, and when to eat it—she's your girl. In this episode, you'll learn how to reframe failure as a learning opportunity to refine your niche, improve your blog and discover a clear business path rooted in passion and purpose. Key points discussed include: - Failure isn't failure—it's unmet expectations: Eloise shares how she redefined her Instagram experiment as a learning opportunity, not a flop. - Hard work can still feel fruitless—until it pays off: Posting 100 blog posts and 100 Instagram reels in 100 days didn't go viral, but it laid a strong foundation for her business. - Systems matter: Eloise used Google Sheets smart chips and her love of organization to manage content creation efficiently. - Clarity comes from action: Pushing through the challenge helped Eloise realize her true niche had been there all along—plant-based meal prep. - You gain confidence through repetition: Creating content daily improved her storytelling, video editing, voiceovers, and technical workflow. - Burnout is real—listen to your body: She worked 14-15 hours a day, 7 days a week, and ended up with stress-induced gastritis, teaching her to build in sustainability. - Trust the process: Eloise held onto the belief that everything was leading somewhere, and it eventually unlocked new products, programs, and media opportunities. - Teaching is mastery: Shifting from “storyteller” to “teacher” allowed Eloise to embrace her strengths and lead her audience more effectively. If You Loved This Episode… You'll love Episode 668: The Growth Mindset Shift – How Failure Leads to Success with Donnie Lygonis Connect with Eloïse Jennes Website | Instagram

The FIRE Calc is your personal roadmap to financial independence—helping you plan, project, and achieve your early retirement goals with confidence. This is the exact same spreadsheet I used to map out my journey to FI, test different paths, and confidently walk away from my job when the numbers aligned. Unlike basic FV (Future Value) calculators, the FIRE Calc lets you model your financial journey year by year, factoring in: Income changes (career shifts, side hustles, salary jumps) Spending adjustments (cutbacks, lifestyle inflation) Taking a sabbatical or career break Debt payoff & investment growth strategies Life isn't one-size-fits-all—and neither should your FI plan be. The FIRE Calc is a customizable, interactive Google Sheet that lets you map out your FI journey year by year. Learn more at https://journeytolaunch.com/firecalc and don't miss out on our LIVE workshop on May 22!

In episode 693, Megan chats to Morgan Peaceman about building strong systems that support both content creation and content maintenance for food bloggers. Morgan Peaceman has been blogging for the last 6 years, but only really went all in as of 2023. Her approach to food blogging and recipe development comes from her love of quick and easy family friendly recipes, with fresh, simple ingredients that makes all her recipes accessible for the most novice of cooks. In this episode, you'll learn how to create sustainable systems for updating and publishing blog content while avoiding burnout and staying organized as a food blogger. Key points discussed include: - Build systems that support sustainability: Morgan shares how she structured her blog workflow to stay consistent without burning out, including tracking and updating older content regularly. - Use tools that align with your needs: From KeySearch and RankIQ to the lesser-known but powerful Thruuu, Morgan walks us through her preferred keyword research and optimization tools. - Track updates in a color-coded system: A clear Google Sheets setup using red, yellow, and green helps Morgan manage what's been updated, what's in progress, and what needs attention. - Lean on your community: Morgan emphasizes how finding a group of fellow creators, even through DMs, has been a game changer for support and motivation. - Invest intentionally in your business: Every year, Morgan makes one significant investment in her business—whether that's a branding shoot, SEO conference, or hiring help for social media. - Make your blog user-friendly: She reminds us how crucial it is to optimize recipe cards and surface key details at the top of posts to align with real user behavior. - Give yourself permission to rest: True rest is essential for longevity, and Morgan stresses how ignoring rest leads to burnout and illness. - Adapt your investments to what you need most right now: Prioritize what feels most urgent for your growth this year and allow your next steps to evolve accordingly. If You Loved This Episode… You'll love Episode 259: Deliver Quality to Your Users by Updating Your Old Content with Kathy Berget Connect with Morgan Peaceman Website | Instagram

In this episode, Mitch and Kevin dive into the behind-the-scenes journey of transforming raw marketing chaos into real-time clarity. They talk through the uphill battle of data tracking in the med spa space—where disconnected systems, HIPAA compliance, and manual reporting made performance tracking a nightmare. You'll hear how they moved from spending days compiling KPIs to building a dynamic, automated dashboard using tools like ChatGPT, Google Sheets, and Looker Studio—slashing a $20K/month problem down to just $120. If you're ready to move beyond gut feelings and start tracking real marketing ROI, this one's for you. RESOURCES: https://www.partnerwithalpha.com/goodies LEARN MORE AND JOIN THE ALPHA COMMUNITY: https://www.partnerwithalpha.com/   FOLLOW ALPHA AESTHETICS PARTNERS: https://www.instagram.com/partnerwithalpha/ https://www.linkedin.com/company/alpha-aesthetics-partners/

In this episode of FileMaker DevCast, we dive into n8n—a flexible, low-code workflow automation platform that gives you total control over how your systems talk to each other. We explore how n8n stacks up against tools like Zapier and Claris Connect, and walk through live examples of connecting Google Forms, FileMaker, email services, and even local AI agents. Learn how to build scalable, resilient automations—hosted on your own infrastructure or in the cloud—that will save you time. You'll hear about: Real-world n8n workflows with Google Sheets and FileMaker The power of "nodes" vs "zaps" and "connectors" Triggering flows with webhooks, timers, or file changes Using n8n with LLMs and vector stores for RAG-based AI The pros and trade-offs of local vs SaaS hosting Whether you're automating internal tools or building next-gen AI workflows, this episode will show you new ways to think about integration.

Send us a textEver wondered how someone turns a single TikTok video into a $100,000 month? Or how entrepreneurs with zero coding experience build profitable apps? This candid one-on-one conversation pulls back the curtain on these exact questions.Meet Xanth, a 21-year-old entrepreneur who recently joined the 8am community after generating six figures in profit from one viral video. Now, he's setting his sights on app development—specifically a recipe app concept that could leverage viral sharing mechanics. What unfolds is a masterclass in modern entrepreneurship as Arlin shares his own journey building Maxi, a personal development app that grew to $25,000 monthly revenue without a single line of custom code at the start.The conversation weaves through practical advice about developer relationships (beware of "timeline leak"!), the spiritual side of idea generation, and the transformative power of simply taking action despite uncertainty. You'll hear how successful apps often start as cobbled-together solutions using tools like Webflow and Google Sheets before evolving into proper applications, and why the most valuable ideas often come as "downloads" during moments of meditation or clarity.Whether you're looking to build an app, scale an ecommerce business, or simply understand how today's digital entrepreneurs think, this raw dialogue delivers actionable insights without the fluff. The most powerful takeaway? "If you don't know how to do something, just do it." Sometimes the simplest advice is exactly what we need to hear. Support the showConnect with me on IG: https://www.instagram.com/arlin and Apply to 8AM Worldwww.8AMapp.com

Corey Abbott and Joe Lynch discuss tech-driven drayage: a PortPro perspective. Corey is the Chief Growth Officer and his team lead enterprise initiatives at PortPro, an innovative technology company that keeps the drayage industry moving efficiently with its operating platform built for drayage trucking companies, brokerages, and those that do both. About Corey Abbott Corey Abbott, Chief Growth Officer and his team lead enterprise initiatives at PortPro, focusing on developing comprehensive products designed to enhance the customer experience, guided by their needs and feedback. Corey spent over a decade at STG Logistics, the nation's leader in containerized freight, and XPO Logistics, where he built operational, financial, and back-office solutions to help companies and users across the globe. He also partnered with companies across multiple industries and modes of transportation (OTR, Drayage, Intermodal, Global forwarding, LTL, Supply Chain Warehousing/ Transloading, Expedited Air, Road, and Water). He held roles of CIO, Intermodal, and Drayage, and most recently, Chief Product Officer. He holds a Master's degree in accounting and finance from the University of North Carolina at Charlotte. About PortPro PortPro is an innovative technology company that keeps the drayage industry moving efficiently with its operating platform built for drayage trucking companies, brokerages, and those that do both. Its flagship TMS platform streamlines order entry, dispatch management, container tracking, communication, appointment-setting, accounts receivable, accounts payable, reporting, AI-driven features, and more for our customers - who can then provide full transparency and better service to their customers. Visit www.portpro.io for more information and to schedule a demo. Key Takeaways: Tech-Driven Drayage: A PortPro Perspective Corey Abbott and Joe Lynch discuss tech-driven drayage: a PortPro perspective. Corey is the Chief Growth Officer and his team lead enterprise initiatives at PortPro, an innovative technology company that keeps the drayage industry moving efficiently with its operating platform built for drayage trucking companies, brokerages, and those that do both. Drayage carriers and brokers face the following challenges: Operational Inefficiencies & Lack of Real-Time Visibility: Difficulty managing complex drayage processes and tracking critical information (containers, status, appointments) leads to wasted time, errors, and increased costs. Manual Processes & Poor Communication Hindering Productivity: Reliance on outdated methods for order entry, scheduling, invoicing, and communication creates administrative burdens, slows down operations, and limits collaboration. Stuck with Outdated Tech or Ill-Suited Systems: Drayage carriers and brokers often face a dilemma: either wrestle with legacy TMS platforms that hinder integration and lack modern AI, or try to force-fit traditional TMS solutions missing crucial drayage-specific features like appointment management. Missing the Mark on Drayage Needs: Existing TMS options frequently fail to address the unique complexities of drayage, lacking the specialized fields and functionalities required for efficient appointment scheduling, container tracking, and overall drayage operation PortPro customers enjoy the following advantages: DrayOS: A Purpose-Built Operating System for Drayage: PortPro's flagship product, DrayOS, is a cloud-based TMS (Transportation Management System) built specifically for drayage operations. It streamlines everything from dispatching and invoicing to document management and container tracking, offering users a centralized platform that eliminates manual workflows and siloed systems. Automated Workflows and Real-Time Visibility: With features like EDI/API integrations, automated billing, and GPS-based container tracking, PortPro empowers carriers and brokerages with real-time operational visibility and faster decision-making. This reduces delays, improves on-time performance, and boosts overall efficiency — critical in an industry where time is money. Compliance and Scalability at the Core: PortPro's technology is designed to adapt to regulatory complexities like AB5 and environmental compliance laws. It helps companies stay ahead of legal changes while scaling their operations without needing to invest heavily in back-office expansion. This makes it especially valuable for mid-sized drayage companies aiming to grow. Specialized AI Agents & Optimizers: PortPro launches AI-powered tools integrated directly into their TMS, offering targeted automation for specific drayage workflows like spreadsheet updates and empty container returns, accessible via an AI Marketplace and customizable chat interface. Key AI Features for Efficiency: The initial rollout includes "AI Chat" for real-time data queries, "Spreadsheet AI Agents" for automatic data synchronization with Excel and Google Sheets, and "Empty Return Agents" to automate the often cumbersome process of managing empty container returns. Addressing Drayage's Manual Inefficiencies: These AI innovations directly tackle the significant administrative burdens in drayage, which can account for up to 20% of operating costs, freeing up operations teams to focus on more strategic and customer-centric activities. Learn More About Tech-Driven Drayage: A PortPro Perspective Corey Abbott | Linkedin PortPro | Linkedin PortPro PortPro's Informative Blogs Case Studies Latest news about PortPro PortPro's Complementary Carrier Guide to Growth State of Drayage Industry Report The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube  

In this episode, Nathan Wrigley chats with Arpit G Shah, founder of Creative Work Designs, about WPSyncSheets plugins. Arpit shares how his tools enable bi-directional syncing of WordPress and WooCommerce data with Google Sheets, making tasks like import/export, inventory management, and bulk edits easier, no need to manage data directly within WordPress. He also discusses pricing, large-scale data handling, upcoming AI features, and future plans for integrating with other platforms like Airtable. This episode is perfect for anyone looking to streamline WordPress and WooCommerce data workflows. If you're a WordPress or WooCommerce user who relies on Google Sheets, or wishes their site and their spreadsheets “just talked to each other”, this episode is for you.

Sigma Computing recently hit $100M in ARR — planning on doubling revenue again this year— and in this episode, CEO Mike Palmer reveals exactly how they did it by throwing out the old BI playbook. We open with the provocative claim that “the world did not need another BI tool,” and dig into why the last 20 years of business intelligence have been “boring.” He explains how Sigma's spreadsheet-like interface lets anyone analyze billions of rows in seconds, and lives on top of Snowflake and Databricks, with no SQL required and no data extractions.Mike shares the inside story of Sigma's journey: why they shut down their original product to rebuild from scratch, how Sutter Hill Ventures' unique incubation model shaped the company, what it took to go from $2M to $100M ARR in just three years and raise a $200M round — even as the growth stage VC market dried up. We get into the technical details behind Sigma's architecture: no caching, no federated queries, and real-time, Google Sheets-style collaboration at massive scale—features that have convinced giants like JP Morgan and ExxonMobil to ditch legacy dashboards for good.We also tackle the future of BI and the modern data stack: why 99.99% of enterprise data is never touched, what's about to happen as the stack consolidates, and why Mike thinks “text-to-SQL” AI is a “terrible idea.” This episode is full of "spicey takes" - Mike shares his thoughts on how Google missed the zeitgeist, the reality behind Microsoft Fabric, when engineering hubris leads to failure, and many more. SigmaWebsite - https://www.sigmacomputing.comX/Twitter - https://x.com/sigmacomputingMike PalmerLinkedIn - https://www.linkedin.com/in/mike-palmer-51a154FIRSTMARKWebsite - https://firstmark.comX/Twitter - https://twitter.com/FirstMarkCapMatt Turck (Managing Director)LinkedIn - https://www.linkedin.com/in/turck/X/Twitter - https://twitter.com/mattturckFoursquare: Website - https://foursquare.comX/Twitter - https://x.com/Foursquare IG - instagram.com/foursquare (00:00) Intro (01:46) Why traditional BI is boring (04:15) What is business intelligence? (06:03) Classic BI roles and frustrations (07:09) Sigma's origin story: Sutter Hill & the Snowflake echo (09:02) The spreadsheet problem: why nothing changed since 1985 (14:04) Rebooting the product during lockdown (16:14) Building a spreadsheet UX on top of Snowflake/Databricks (18:55) No caching, no federation: Sigma's architectural choices (20:28) Spreadsheet interface at scale (21:32) Collaboration and real-time data workflows (24:15) Semantic layers, data governance & trillion-row performance (25:57) The modern data stack: fragmentation and consolidation (28:38) Democratizing data (29:36) Will hyperscalers own the data stack? (34:12) AI, natural language, and the limits of text-to-SQL

Subscribe at Thisnewway.com to get the step-by-step AI workflows.In episode 3 of This New Way, Aydin sits down with Philippe Dame, CPO of Recollective, to unpack how AI is transforming qualitative market-research, sales operations, internal knowledge-sharing, and day-to-day productivity.Phil walks through the product pivot that turned Recollective's vast unstructured data into an “AI-first” insights engine, then demos a stack of no-code automations — from AI-powered lead scoring in Google Sheets to a self-serve Vertex AI search that makes every doc, deck, and Gong call instantly searchable.You'll hear concrete play-by-plays, see cost breakdowns , and learn how to start small, scale fast, and turn AI into a force-multiplier across your org.Timestamps:00:35 Phil's background and early web-tool days01:44 Pivot to Recollective and focus on market-research tech03:18 Why hybrid qual + quant research matters03:58 Unstructured data → perfect AI playground04:50 “Roadmap reset” after ChatGPT pressure06:00 How the team up-skilled on LLMs & vector DBs08:12 First AI features: summarization → theme extraction → comparisons09:05 Making space for AI work without derailing commitments10:10 Company-wide AI wins: sales data mining & lead scoring13:08 Relay + Google Sheets workflow for automated enrichment16:18 Running internal “AI office hours” to drive adoption17:05 Staying current: newsletters, trials, and cost control20:25 Seat-based vs. usage-based pricing—Phil's take23:04 Perplexity as Phil's go-to research sidekick24:50 Cutting the “collaboration tax” with self-serve AI answers27:24 Live demo: Recollective's Ask-AI tab & verbatim citations31:28 Segment @mentions for instant comparative analysis37:04 Emotion tagging and drilling into negative feedback38:30 Building an internal Vertex-AI search in one afternoon42:23 Agent Builder setup walkthrough44:34 Relay use-cases: lead workflows, news scraping, stand-up bot53:23 n8n migrations: 4,000 Gong calls plus on-the-fly analysis56:30 OpenAI Playground & Notebook LM for ad-hoc knowledgebases1:02:20 Google AI Studio multimodal experiments (free)1:04:04 Start simple—one use-case, one stakeholder, iterateTools & Resources Mentioned:AI / LLMs & Model-PlaygroundsChatGPT (OpenAI)OpenAI Platform & PlaygroundClaude (Anthropic)Perplexity Pro- Google Gemini (Workspace)Google AI StudioKnowledgeBase & Search Vertex AI Agent Builder / Search (Google Cloud) Notebook LM (Google) Internal Vertex-powered “ask-AI” portalAutomation & WorkflowsRelay (no-code workflow tool with AI steps)Zapier (reference point)n8n (open-source automation + AI agents)Data, CRM & Sales EnablementGoogle SheetsSalesforceOutreachGong (call recordings)Collaboration & ProductivitySlack (AI channel, human-in-the-loop flows)Notion (company intranet)Google Drive & Google CalendarRSS feeds + custom “Article Extractor” scraperCore ProductRecollective (Phil's qualitative-research platform with built-in AI features)Developer / Engineering UtilitiesCursor IDE (AI-assisted coding, briefly cited)

Struggling to make your real estate data stand out in a sea of generic market reports? In this episode of Rooted in Revenue, I share practical insights from my recent workshop with NRBA professionals Kelley Kesterson and Angelica Suarez, who are looking to elevate their marketing with meaningful data visualization. Discover how to transform complex market statistics into compelling visual stories that build trust and position you as the go-to expert in your local market—all using tools you already have access to, like Google Sheets. Stop wasting time on generic industry charts that mean nothing to your audience and start creating content that genuinely connects. Key Points Data with context builds trust - Generic industry charts without local relevance or explanation provide no value to your audience. Simplify your data storytelling - Focus on communicating one clear message rather than overwhelming with multiple data points. Use accessible tools - Google Sheets offers easy chart creation and customization without needing advanced design skills. Brand your visuals - Customize colors to match your brand and include your logo so graphics remain attributed if shared. Create master templates - Develop Google Slides masters with different layouts for different content types to maintain consistency. Prioritize readability - Use high contrast between text and background, and consider accessibility for all viewers. Post with purpose - Better to post quality content weekly than generic, contextless daily updates. Establish visual consistency - Different content types should have recognizable, consistent layouts. Consider format versatility - Create both square (Instagram) and rectangular (website/LinkedIn) versions of your template. Show local expertise - Position yourself as the authority by translating national trends to your specific market conditions.

Microsoft Excel: Der “Hidden Champion” jedes Unternehmens - Nun mit eigener WeltmeisterschaftMicrosoft Excel ist aus der modernen IT nicht wegzudenken. Datenbank-Hersteller sagen, dass Excel ihr größter Konkurrent ist. Es ist ein solch mächtiges Tool, es gibt fast nichts, was damit nicht abgebildet werden kann bzw. wurde. Und doch ist es eine Art Hass-Liebe – Besonders wenn die Files per E-Mail durchs Unternehmen geschickt werden oder wenn es darum geht ein mittelmäßig komplexes Excel Sheet auf einem Nicht-Windows-Computer zu öffnen.Jean Wolleh und Benjamin “Benny” Weber sehen Microsoft Excel mit anderen Augen. Sie sehen das Tool als Wettbewerb als kompetitiver E-Sport. Denn beide sind erfolgreiche Teilnehmer bei der Microsoft Excel Weltmeisterschaft. Und genau das ist das Thema dieser Episode.Mit Jean und Benny besprechen wir, was die Microsoft Excel Weltmeisterschaft eigentlich ist, wo die Unterschiede zwischen dem Financial Modelling und dem Excel eSports liegen, welche Arten von Herausforderungen gelöst werden sollen, was Map-Cases sind, ob man Cheaten kann, was klassische Fallstricke bei (komplexen) Excel-Aufgaben sind, was das ganze mit Advent of Code zu tun hat, ob man diese Art von E-Sport auch trainieren kann und welche Excel-Funktionen mehr Anerkennung verdient hätten.Wenn du dir nun denkst: Microsoft Excel Weltmeisterschaft - WTF?Dann ist diese Episode genau das Richtige für dich.Bonus: Microsoft Excel unterstützt inzwischen Python-ProgrammierungLokales DACH Chapter auf https://fmwc-dach.eu/Mit dem exklusiven Rabattcode "EngineeringKiosk", erhält jeder der sich über diesen Link anmeldet 50% Rabatt auf die Teilnahme im Jahr 2025 am localem DACH-Chapter.Unsere aktuellen Werbepartner findest du auf https://engineeringkiosk.dev/partnersDas schnelle Feedback zur Episode:

In this episode of the Ecom Ops Podcast, we dive into the world of modern finance ops with the brilliant mind behind Subscript an automation-first platform built specifically for B2B SaaS CFOs. Our guest is Sidharth Kakkar, a second-time founder who scaled his first company, Freckle, to $40M ARR before selling it. Now with Subscript, he's helping finance teams ditch the manual chaos, automate everything from billing to revenue recognition, and shift into strategic mode.

Tired of messy prospecting lists and overpriced tools?In this show, James Hanzimanolis breaks down a simple method to clean and enrich your data using AI and Google Sheets. You'll walk away with a copy/paste prompt to instantly improve your list quality so you're only reaching out to the right people. We'll show exactly where to put it, what to expect, and how to make it part of your daily flow.You'll Learn:How to build targeted lists without paying for expensive toolsWhat to do with the list after you create itLive set up + list building exampleThe Speakers: Jed Mahrle and James HanzimanolisIf you want to catch The Daily Sales Show live, join hereFollow Sell Better to get the latest actionable tactics from sales pros at the top of their gameExplore our YouTube ChannelThank you to our sponsors: Momentum

Why Agencies are Ditching Spreadsheets (and Falling in Love with Copper Instead)If you've ever felt like your agency's backend is being held together with duct tape, Google Sheets, and a prayer—this one's for you.In this episode, Taylor sits down with Perry Langenbahn from Copper (a CRM that actually gets agencies) to chat about how teams are moving from clunky, cobbled-together systems to sleek, streamlined operations—and finally getting their time (and sanity) back.[HELPFUL LINKS] Onboarding Checklist: Grab⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠our⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ onboarding checklist here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠[ABOUT THIS PODCAST]Welcome to the Happy Clients Podcast, brought to you by DOT and Company-- the world's best and only team of client account managers for digital marketing agencies. Whether you're a virtual assistant, an agency owner, or a client-facing account manager, we all deal with clients. Lucky for you. client management is what we do best. On the happy client's podcast, we won't shy away from the ups and downs of managing clients in the agency world, but we'll be right there alongside you to learn together and share the real juicy stuff we'll undoubtedly face when it comes to client management. Now, let's dig in, chat CAM life and have some fun along the way.Cheers, to happy clients!

AI advancements on April 18th, 2025, saw Google launch its more efficient Gemini 2.5 Flash with a novel 'thinking budget' feature. Simultaneously, a viral trend emerged using ChatGPT for reverse photo location searches, sparking privacy concerns. In the realm of AI development, Meta reportedly sought funding for its Llama models from competitors, while Profluent identified scaling laws for protein-design AI. Furthermore, Google Sheets integrated AI for enhanced spreadsheet functionality, and OpenAI unveiled its advanced o3 and efficient o4-mini reasoning models with multimodal capabilities.Like and Subscribe at https://podcasts.apple.com/ca/podcast/ai-unraveled-latest-ai-news-trends-chatgpt-gemini-deepseek/id1684415169

From Bangkok, Thailand…A tech tip about a few tools for quickly turning a Google Sheet into a website, or including data from a Google Sheet on your existing site.Some concise advice about why tracking key performance indicators through a dashboard and measuring what matters most helps you set priorities and achieve goals in your practice.+++Sheet2SiteGleanWiseSpreadSimple00:00 Location Update01:08 Tech Tip08:03 Concise Advice14:42 Wrapping up

If you're still manually sending thank you notes, chasing spreadsheets, or struggling to keep up with donor touch points, this episode could save you THOUSANDS of dollars.I'm talking with Rachel Bearbower, an absolute systems wizard and the founder of  Nonprofit Automation Agency, to break down how nonprofits can implement systems and automations that actually feel personal.Rachel walks us through some compelling case studies, including a monthly giving program that used customized workflows to segment donors by gift size and deliver messages that felt like they came straight from the Executive Director's inbox. You'll hear how my team used Zapier to automatically send scholarship applications from HubSpot to Google Sheets. The kicker? These automations helped scale communications to over 4,700 event registrants without sacrificing personalization!Plus, Rachel shares her “The One Minute Thank You” trick that lands pre-written, customizable drafts in your inbox the moment a donation comes through.Resources & LinksConnect with Rachel on LinkedIn or Instagram or book a demo. You can also learn more about Nonprofit Automation Agency on her website.Check out Rachel's FREE Resources: 5 Ways to Automate Your Stewardship and Create a Remarkable Donor Experience. This show is presented by LinkedIn for Nonprofits. We're so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here. Through April 30th, LinkedIn is giving away 6 months FREE of Sales Navigator Core to the first 2,000 eligible nonprofit professionals! Click here to apply.My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!

Google went AI nuts at Cloud Next, possibly taking the lead. OpenAI is reportedly ready to unveil up to five new models. Canva enters the AI arena with innovative features. This week's AI news is explosive. Catch up now!Newsletter: Sign up for our free daily newsletterMore on this Episode: Episode PageJoin the discussion: Thoughts on the news? Join the convo.Upcoming Episodes: Check out the upcoming Everyday AI Livestream lineupWebsite: YourEverydayAI.comEmail The Show: info@youreverydayai.comConnect with Jordan on LinkedInTopics Covered in This Episode:Google Cloud Next AI Announcements RecapOpenAI ChatGPT Memory Feature DetailsOpenAI and Elon Musk Legal BattleCanva AI Suite Expansion OverviewAnthropic Claude Max Subscription PricingMicrosoft's Data Center Strategy PivotShopify's AI Usage Mandatory PolicyUpcoming OpenAI Model Releases OverviewTimestamps:00:00 Technical Glitch with Equipment04:48 Gemini 2.5 Pro Launch07:06 Google's New AI Collaboration Protocols13:28 ChatGPT Enhances Memory for Personalization17:37 AI Surveillance Accusations in U.S. Agencies20:56 Canva Launches AI-Powered Suite23:10 AI Graphic Design Evolution26:02 "Musk's Lawsuit: A Delay Tactic"28:14 Anthropic Launches Claude Max Subscription34:05 Microsoft Pauses Data Center Expansion35:39 Microsoft's $80B AI Investment Strategy42:05 Shopify's Bold AI Integration Shift44:25 Maximize AI Before Hiring48:31 OpenAI Model Tiers Explained51:41 "GPT-5: Concerns on Model Autonomy"54:20 AI Innovations and Controversies OverviewKeywords:Google Cloud Next, AI updates, OpenAI, countersue, Elon Musk, Canva AI features, Gemini 2.5 Pro, Large Language Model, ChatGPT memory feature, AI race, GPT 4.1, Vertex AI, Google AI Studio, agent to agent protocol, Google Workspace, Google Sheets, MCP protocol, Google DeepMind, GDC, Ironwood TPU chip, Lyria AI model, AI video model, AI music generation, Elon Musk's Dodge team, government AI monitoring, Ethical AI use, Canva Sheets, Shopify CEO AI memo, Anthropic, Claude Max, Microsoft Copilot, AI infrastructure, Recall AI feature, data privacy concerns, AI-powered productivity, GPT models, AI operating systems, personalized AI, GMPT 4.5, AI sandbox, Nvidia hardware, test time computing, AI reasoning, ChatGPT preferences.Send Everyday AI and Jordan a text message. (We can't reply back unless you leave contact info) Ready for ROI on GenAI? Go to youreverydayai.com/partner

Imagine turning casual event interactions into lifelong patient relationships.In this episode of the Ground Marketing Series, we dive into a complete, actionable framework for dentists eager to expand their practices. I unpack the art of pre-event planning, setting intentional goals, and constructing an irresistible activation kit. Drawing on wisdom from marketing legend Seth Godin, we learn that storytelling lies at the heart of effective marketing. We'll cover the essential roles within an event team— the magnet, the messenger, and the connector—each playing a crucial part in generating and nurturing potential patients.We'll discuss hands-on tips for booth presentation and interaction strategy. Learn how captivating signage and engaging team activities can drive your booth traffic through the roof! This episode brings to light the importance of crafting messages that avoid clichés and resonate with potential patients. Discover key metrics to gauge your event's success and develop an adaptable, scalable marketing system that ensures no opportunity slips through the cracks.What You'll Learn in This Episode:Strategic steps for effective pre-event planning for dental practices.The pivotal roles each team member plays in a successful marketing event.Techniques for creating engaging, memorable booth experiences.Essential do's and don'ts to maximize your event's impact.The art of immediate lead follow-up and team evaluation post-event.Insights into metrics and tools for tracking and optimizing marketing efforts.Get ready to transform community events into powerful marketing victories—tune in now!‍‍Learn More About the Ground Marketing Course Here:Website: https://thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment/‍Sponsors:CareStack: Modern, Secure, Cloud-Based Dental Software for Growing Your Practice! With state-of-the-art features including Online Appointments, Integrated Payments, Text Reminders and more. Click the link here for a special offer: thedentalmarketer.lpages.co/carestackCallRail: Call tracking + AI that turns calls into campaigns that convert, quality patients, and cost savings. Start a free trial today! Don't forget to mention The Dental Marketer sent you!) callrail.comOryx: All-In-One Cloud-Based Dental Software Created by Dentists for Dentists. Patient engagement, clinical, and practice management software that helps your dental practice grow without compromise. Click or copy and paste the link here for a special offer! thedentalmarketer.lpages.co/oryx‍Other Mentions and Links:‍People:Seth Godin‍Groups:Chamber of CommerceRotary Club‍Tools:EventbriteGoogle FormsJotformMailchimpActiveCampaignGoogle SheetsAirtableCareStackCallRailOryx‍Businesses/Brands:Invisalign‍If you want your questions answered on Monday Morning Episodes, ask me on these platforms:My Newsletter: https://thedentalmarketer.lpages.co/newsletter/The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041‍Episode Transcript (Auto-Generated - Please Excuse Errors) Michael: leveraging community events for maximum impact. This is gonna be the step by step guide to making an unforgettable impression. At local events and converting it into real growth. Now, community events aren't just about handing out freebies. They're a powerful system for relationship building, trust marketing, and establishing your practice as the go-to in the neighborhood.Seth Godin said, marketing is no longer about the stuff you make, but the stories you tell. But here's the kicker. To win at these events, you need more than a table and smiles. You need smart systems, a team with purpose and follow up that drives revenue. I cannot tell you how many times I've gone to events where I'm either just an attendee or I'm a vendor.it's almost like a pet peeve of mine where I see so many things going wrong. It feels like, oh man, this, employee who's hereis the wrong employee. You're doing the wrong things. You're just not feeling it. And you can see the mistakes.You can see almost the opportunities lost in every single minute almost,not just every single interaction, every single minute that they're there. So this episode. Definitely it's gonna be a, game changer for you because you're gonna realize a lot of things that maybe you've been doing wrong or a lot of things that you could be doing better.Now this is real data why this works. 43% of patients only visit the dentist once a year. 27% go twice a year. Events help turn rare visitors into loyal patients, okay? They see you, they talk to you, they engage with you, they interact with you. They're more likely to go with you. 59% of dental practices rely on front desk staff for marketing.Your team needs training to represent you well at community events, so it's not just like, Hey, let's all go out. The whole team has to go out. They need to be trained. 77% of patients prefer online booking, but only of practices offer it. So your event setup should promote real time scheduling.Don't let it get lost in the weeds where maybe you are booking people on the spot, maybe you have a specific software right, and you're booking them on the spot, on the iPad, and then you book them. And then you notice when you get back to the office, it's triple booked double book, and it's not cohesive.Don't lose people like that because I cannot tell you how bad it will be if you have to call that lead back and say, Hey, you know, the time you booked doesn't work. Can I put you in another time? First you gotta get them on the phone, try and find them, try and reach them, right? But you most likely will.And then from that point on, gotta convince them to, to change. So no email marketing, ROI is 44000%, It's huge. Capturing emails at events is high value. If you can capture phone numbers or even text them even better, right? So here's a step-by-step guide, step one. This is crucial pre-event planning.This is the foundation phase, so choose the right events 90 days in advance if possible. Easy breezy. How to do this. You look for events where your ideal patients already gather. You look at PTA meetings you hear word of mouth where they're going, they're doing.Farmer's markets, events in the Chamber of Commerce calendar and the rotary, club calendar, school health fairs. You just ask for events, right? A lot of apartment complexes have events, community center, senior homes. You can even use platforms like Eventbrite Facebook parent groups, Facebook groups in your community.And like I said, chamber of Commerce right now, here's a pro tip. If any of these events, you decide, Hey, I really want to go to them, try to attend first as a guest. Observe the crowd flow, the booth engagement and the vibe before you commit. And then you can go. A lot of the times in the ground marketing course, I teach you how to do this and how to actually get fantastic referrals and partnerships, but new patients without ever participating in an event.Meaning like without ever being a vendor, you're just there. But if you're like, oh my gosh, the booth engagement is fantastic, we gotta be here, we gotta support. Yeah, definitely continue to pursue that. Right now you wanna set clear measurable goals. So example targets. These are examples, right? I want to collect 75 emails or 75 contact information.I wanna book 15 appointments on the spot. On site, and I wanna generate 200 plus impressions in the community. That means 200 plus people know about us, we've handed out. Something specific to them, they know about us. And then now you wanna work backward from your goals. Reverse engineer. If your team can engage 20 people per hour, plan your booth design game, call to action accordingly.Okay? You wanna design it that way? It doesn't just happen that way. For example, let's just say it's a huge event and only one person's available and they're going, they're setting up, they're doing it all. They're at the booth, they're talking. right?You're not gonna get everything that you want. You're not gonna get 200 email contacts or contact information or 200 leads because it's just one person. So you gotta, adjust accordingly. Now, you wanna design portable activation kit. The whole system for this, the actual layout, pictures and everything is in the ground marketing course.Like I'm gonna tell you right now, you don't need flash. You need systems that trigger interaction and capture data. That's it. I've never been too over the top or over fancy with it. I've seen a ton of boots like that, and that's great. That's fantastic. But in this episode, you're gonna hear what's most important and what you need to invest more in on than being off lash right now.What you're gonna want in this portable activation kit is branded tablecloth and banners. With your logo, maybe a game if you like, right? Like a spin to win or a Plinko board. IPads with intake forms, It can have Google forms or jot forms or a signup sheet. I still do the signup sheet, but it's up to you, You can have the iPads with linked to your practice management software. I know Cares Stack and orx do it fantastically. Great booking portals on there. Then obviously lead magnets, right? Pre kids, dental, emergency guides, or all the freebies you want to give out that are in there, hygiene kits, information flyers, things like that.So that's step one. Okay? The pre-event planning Phase A, you're gonna choose the right events 90 days in advance, if possible, or just in advance, right? You don't wanna go on the calendar and say, oh, snap, there's an event tomorrow, let's make it happen. No. Take time to plan ahead. B, set clear and measurable goals crucial.Have to have measurable goals. Never once did I go out and say, let's just see how many people we sign up. No, in the moment, you're gonna be like, oh, you know what? This is not that good, or whatever. You're gonna get in your head and you're gonna just sign up. Five people. You gotta have clear, measurable goals and say, okay, you know what?From here we're gonna do 75, and that means you're gonna put in the work to get those 70 fives while you're there. Right? Be set. Clear measurable goals. See design a portable activation kit, like I told you, cable tablecloth, banners, maybe a chair if you like. spin the wheel, whatever freebies you wanna give out, and something to sign up people on.Okay, step two is the booth strategy. So make it magnetic. This step is all about stopping people in their tracks. Creating a magnetizing presence and turning curiosity into conversations. Most booths are background noise. Yours should be the events gravitational center. So what you wanna have is a solve a local pain point with words that actually work.I'm gonna give you three examples of what not to say anywhere in the booth. Hey, we're accepting new patients. No. That's so long ago. Don't ever use that again. Two, come get a free toothbrush. Nope, throw that out. Three. General and cosmetic dentistry. Throw that out. These are vague, they're overused, and they don't spark emotional or practical urgency.You want to craft micro messages that solve actual local problems. For example, could be a pediatric practice. You can say. Somewhere in the booth, right? Struggling to get your kids to the dentist without a meltdown. Ask about our no tears visits. Why this works. It uses parents' pain point tantrums, and stress.It includes emotional relief. So no tears. And it's specific. It's not generic. Here's a cosmetic example. Want to boost your confidence before your next big event. Ask about our mini smile makeovers. Same pain points that attacks the next one. Busy parent example, no time for dental appointments. Ask how we get families in and out under an hour.Boom, ate and insurance neighborhood example. Confused about your insurance. We simplify it and yes, we take yours. Boom. This one right here, members have used, I got this one from members. Fantastic. I'm gonna say it again, confused about your insurance question mark. We simplify it and yes, we take yours and the exclamation point that one does fantastic.And you can have like a sandwich board in front of your booth and have that on there, right? These examples, these sayings. Now pro tip, print your core message in large text or on your banner, right? And have every team member memorize and repeat it naturally. So have these banners with these messages on there as well.But like, what I like to do is to have a sandwich board, right? Just in case it changes up. I don't have to get a new banner for every little thing. Now that was a right. A, is solve a local pain point with words that actually work. B. Grab attention within three seconds. Why? Well, The average event goer decides in under three seconds whether or not to approach your booth.So you must stack the deck in your favor with visuals. Motion, sound and simplicity. Use a high visibility game, right? Why? ' cause movement plus potential reward equals attention. Examples are spin the wheel, right? Each wedge is a prize. Maybe free whitening, something specific In one of our live ground marketing workshops that we had this past month in March, 2025. We dove deep on incentives. So if you're a member of the ground marketing course, definitely go check that out. But that is gonna be an episode for later on. In the ground marketing series.Now you can discuss the incentives with your team. See what you want to give best Plinko board, right? It's nostalgic, it's fun and easy to brand with dental punts. you can do a mini basketball hoop or ring toss. These are especially effective for family events and kid heavy areas. Now the signage above the game should read the incentive.The incentive only, Not all these instructions, not the name of your practice and everything you do. No, just win free whitening, spin and win. Everyone gets something. Play for a free gift, right? That's it. That's all it should say. Important point here is to display what prizes are available.are drawn to visible rewards. Keep them attractive, but within budget. Whitening, goody bags, water bottles, gift cards, whatever you decide as an incentive, have that out on display. Have standing team members outside of the booth avoid the mistake of sitting behind the table. Always. Instead, place the magnet.A few steps in front of your booth. Now I know what you're thinking. What is the magnet? We're gonna discuss that a little bit further down. On the roles of who they are. But the magnet is someone, it's a person you wanna put them out and about, right? Train them to use eye contact, hand gestures toward the game prizes, and an enthusiastic opener.Something like this. Hey there. Hey, grab whatever you want. It's all free. The one that works the best, the one that I always use hands down, never fails is, Hey, grab whatever you want. It's all free, and that's it. I just stay quiet after that, and then they come and then boom.The further out a person stands without blocking walkways, the more psychological welcome they create. That's a pro tip. You can use t-shirts with a hook as well. These are walking, talking billboards. Don't just put your logo, use a question or statement that invites curiosity. Here are examples that you can use to put on your t-shirts.Ask me how we make kids love the dentist. Ask me about free whitening Fridays. I can get you out of pain fast. Your smile deserves this. Those are examples, right? Or like I said, you can do the Medicaid example one. And yes, we do take yours, right kind of a thing with insurance. So assign different shirt slogans to different roles.There's gonna be three specific roles, and we'll discuss that in a little laterin this episode. Now the three second layering formula to ensure people engage with your booth within three seconds. This is it. There's a visual element, and then I'm gonna discuss the purpose. So the visual element, bold banner, purpose.Communicates core offer or pain point. Visual element. Motion game purpose creates eye catching interaction. Visual element, a friendly greeter. Purpose builds trust, initiates engagement, visual element, branded t-shirts. Purpose reinforces message and makes team approachable. Visual element giveaways displayed purpose creates curiosity and visual incentive.Now, the common mistakes to avoid is too much text on signage. Keep it short. Five to seven words max per message. That's including the sandwich board. Passive team members who wait for people to approach. Oh my goodness. This is, I had a. Dime for every time I saw this, this is a humongous mistake.Passive team members who wait for people to approach do not be that person. Do not have anybody like that on the events. Okay? Third, boring swag. Ditch the basic stuff sometimes unless it's branded and bundle it with a compelling offer, right? But remember, whenever it's at a booth, you want it all.Decompartmentalize. You don't want everything in a baggie. Convenience is not the name of the game When you're at an event, the name of the game is for them to come and chat and sign up, That's what you want them to do. You don't want them to just grab a little baggie and go and say thank you and buy.You want them to be there and shop around, talk, and then finally over cluttered tables with no clear flow. So you don't want it to be over cluttered. You want to have a system in your table. In the ground marketing course, I show you exactly how to do that with just a regular hygiene kit.I don't do anything over the top or too flashy. Now, there's been many, many great examples of this, but I'm gonna give you an example of a member of ours. It was at a local PTA carnival. It was a pediatric dental office, and they use a spin to win, no cavity club prize wheel. T-shirts said, no meltdowns, no tears.Just smiles. And a team member who shouted, You wanna win something your kids will actually love? That's all they said. Hey, win something your kids are actually gonna love. Come on in. Come on in. They collected 112 contact information, so point of contacts, 112, booked 27 appointments immediately, and had a 74% show rate over the next two weeks.All from one. Afternoon. That's just one afternoon. That's amazing. So that's what you wanna do when it comes to be right. Grab attention within three seconds. Now here's the key C rolls and flow. This is the, that you're gonna have for the events. It's your triple threat event team. So instead of calling everyone helpers, give them roles with clear purpose.The first role is The magnet. Where are they gonna be? Right outside of the booth. Right next to the booth. They're just not really standing right behind the booth the whole time. They could once in a while, but they're outside of the booth and their role. Is just to say hi to everyone in the most bubbly way.Attract and invite foot traffic, right? Their script. Get ready for this. If you can write this down, it's, Hey, grab whatever you want. It's all free. And that's it. That is their script. the work that they're gonna have to do honestly is hold themselves back from saying too much. Because that can kill the curiosity of the event goer.All you wanna say is, Hey, and then wave your hand, right? Like If you can see, if you're watching this on YouTube, you can see me wave my hand. Hey, grab whatever you want. It's all free. And then point to everything that's free at the booth that's it. Have them draw closer to be like well, what's all for you?What is all you're not gonna answer? That they're gonna answer that themselves with their eyes and when they go to the booth. So that's it. That is the script. Hey, Grab whatever you want. Come on over here. It's all free. Don't, oh, and the toothbrush is free. And then the floss is, no, don't do any of that.Just say it's all free. And then have them come over. That's it. And you get the next person. The next person. Right Now the next role, the next person. Your team is the messenger. They are inside the booth. Okay. I like to say that instead of behind, but they're inside the booth. Their role is to have these conversations, answer questions.If somebody's in there, like opening their mouth and saying, why do I have sensitivity here? Can you see? And then they're engaging, their role is signing people up. Also, the magnet could be signing people up too. Just in case it gets too busy. That's why I say they're outside of the booth sometimes.But if they see that the booth is popping and it's packed, now the magnet has to go behind the booth and sign people up while the other person is talking to everyone else, right? They're engaging with the person. So the magnet kind of has two roles. They have to have their eyes on that booth.Now the messenger, their role is to educate, answer questions and point visitors to sign up. Hey, yeah. what we're doing this month is we're signing up everyone, blah, blah, blah, blah, blah, right? This month we decided to partner up with this business, and what everybody's doing is they're giving us their name and number, and I personally will give you a call.What's your name? And then you continue to sign them up. That's the messenger's role. They're behind the booth. Honestly, everybody in your team should probably never be sitting down, even, even in a lull, right? they're standing, they're engaging, they're doing things.So that's the messenger. Remember now you have the magnet. They're outside of the booth. The messenger is inside of the booth, and now you have the third team member. The connector, okay. Their role, they are walking around the event to the vendors, to the other vendors. Their role is to build relationship with the vendors, the organizers, the schools, the small business owners, every other booth there.And the people who are in charge of the event. Their role is to get their business information to sign people up on the spot. 'cause remember those people the, at the booth, the vendors at that booth, they're most likely not walking around. You have someone walking around, you have someone signing them up.You have someone collecting their business information, building rapport so that tomorrow you can go to their place of business and get the rest of the employees to sign up, maybe do a lunch and learn, maybe have some type of collaboration or program that you can do just for them. That's your role. Okay.The connector's role is to go out to the vendors and sign up the vendors. 'cause most likely they're not your patients, so they can come on it. And then you're collecting their business information so you can go to their place of business and execute more strategies, ground marketing strategies, and build great partnerships with those businesses.So there's three, right? The magnet just outside of the booth. The messenger, they're inside of the booth and the connector, they're walking around. Creating partnerships with the other vendors and the organizers. Got it. Awesome. So then step three is you're gonna offer a design from freebie to the front door.So your goal is not just to give things away, it's to trigger interest, build reciprocity, and create momentum that gets people to book, show up and become long-term patients. This step turns the booth from a passive branding tool into an active patient convergence system. So a, you want to create a compelling ethical incentive.Forget free cleanings, right? It's overdone, undervalued, and invite slow commitment window shoppers. Instead, craft layer tiered offers that feel exclusive and valuable requires something in return. And reinforce the long-term value of your practice. Now, I'm gonna give you an example. This is for adults.The offer could say, Hey free first Invisalign session and take home whitening kits, Or you can say Free smile consultation. Plus take home whitening kits. Then you can put on the bottom. It includes examine x-rays, custom smile assessment and a whitening kit must attend appointment rate and then continue why it works.Whining is seen as a cosmetic bonus, not a fix. It also positions your practice as cosmetic forward and modern, and it's easy to tie in with Invisalign or SMILE design conversations for kids. Your offer can say, join our no cavity club. The entry into your monthly, quarterly raffle prizes, could be like toys, ice cream, gift cards, electric toothbrushes, right?So that's part of the no cavity club. You always get prizes and then you also get free dental prize bags, right? Branded floss stickers and cool kids swag, all that other stuff. So your enter to win in a raffle all the time if you're part of the No cavity club, to win a huge prize. And then you're also, get, you know, like hygiene kits.But. Rebrand it, call it something different. That way it feels more exclusive and it works because parents love recognition programs for kids. It adds community and reward structure and it gets families emotionally invested, inre care and return visits. A pro tip for this is display a poster at your booth with last month's winner and a real kid photos with permission of course, that always works when you actually have proof, right? Hey, this is the last month's winner. Especially if it's a community event. People will, Hey, I know that kid goes to, he's my best friend, right? Or all these things, they'll feel more inclined or families. You can offer a smile makeover giveaway.One entry per household. One winner gets a full consult with digital smile design and bonus prizes for all entries, right? Small gift bags. Et cetera. Right? And it works because it's aspirational. People love the idea of a transformation. You collected dozens or hundreds of leads and create cross selling into whitening, ortho, and cosmetic options whenever you do a raffle.Real quick, I wanna mention something. Don't ever have just one winner. Everyone should win something, right? So always plan that you want people to come in. Not just give you a bunch of names and numbers and say, oh man, they all wanted to win, but they didn't make everybody a winner. Now with, visuals, the offer type and the suggested sign copy, this is how it should stay on your booth, right?So let's just say you're offering whitening. You should say, Hey, free whitening with your first visit. Ask us how. The no cavity club kids can win big. Join the No cavity Club today, right? Smile makeover. Want a new smile? Enter our makeover giveaway. Make these signs bold, easy to scan in under eight words, right?Don't make it too wordy. You can add scarcity and urgency. Even the best. Offer false flat without psychological triggers, scarcity and urgency. Create fomo, which drives people to act now instead of later. So you can have a whiteboard or a flip chart at the booth nine Invisalign spots remaining.13 whitening kits left today. You can even have a countdown timer on an iPad screen and say, next free whitening session giveaway is in five minutes. Right? People will, wait at your booth until they can be the first one to do it. If you do catch them waiting to be the first one to do it, make them feel like a VIP and say, Hey, you know what?You ain't even gotta wait. I got you in right now. Are you gonna be available Monday? I'll even put you on the schedule immediately. Boom. You'll make them feel special, important, and they're gonna show up no matter what. And you can also have a physical prize board, right? Cross out slots as people win or book, right?Oh, we only have 12, 10, 11, 13. And verbally, you can yell out, you know, we only have 10 whitening kids left, so grab one while they last. The smile makeover drawing closes in two hours and turn out to be included. We only block five Invisalign day specials each month. You want one right. And it works because it makes them feel exclusive. Not everyone gets this. You're one of the few. It's simple. It's super easy. It takes 30 seconds to sign up and scarcity, only a few left. Once they're gone, they're gone. And you got one. This trifecta bypasses analysis paralysis and motivates decision making on the spot, even from skeptical attendees.So that's gonna be fantastic to utilize. Now, here's the key. Mainly one thing post event follow up. This is where the ROI is made. This is one of the final steps, you wanna segment and nurture leads within 48 hours. So sort your context right from hot. Those are the ones that are booked or very interested to warm.They were curious or maybe they weren't committed and then cold. They just entered a raffle. Now tools you can use is,a lot of our members use Cares Stack or orx or their practice management software right, to see the appointment follow up. You can definitely use that. I know Cares Stack and Orxsponsor the podcast. So if you ever needed a couple months for free to utilize them, definitely go in the show notes below. It's not gonna be in the first link in the show notes below, but scroll a little bit down you can click on their deals that they have for you if you are interested in.Cloud practice management software, an all in one cloud practice management software that a lot of our members utilize that they can just put on their iPad and then they can schedule on the spot. So it's pretty fantastic. You can also use MailChimp or, an email system, like Active Campaign or anything like that.You want to use these tools to know, okay these, are booked appointments. Cool. Awesome. And then these were other people that just entered for a raffle and they're cold. Or maybe they're warm and you wanna retarget. So post event recap, right? Maybe you're saying We met 150 plus amazing families this weekend.If we missed you, our event special is still Available. Click below to book. You want to do that? Send it out to your actual cold leads and maybe even send it out to some of the patients you haven't seen in a while that you know, they're in their community because this will make them curious.See what it is, what are they doing? Oh man. What was the special that was happening at the event? Oh, cool. They're participating at the community. So now you're not just targeting, the people who were at the event. You're also targeting people who you haven't seen in a while. So definitely do that, and then you can use the same photos and text or emails so they recognize your team and so forth.Now, for hot leads, call within 48 to 72 hours. I mean, As quick as possible. Offer a warm, friendly touchpoint and a clear call to book if they haven't booked yet. So that means if they signed up, they put their name, number, and you said, I will personally give you a call to get you on the schedule this week.now's the time to call them. Be warm, friendly, and then get to the point. Just give them options. Don't say when are you available? No. Give them options one to two that they can schedule. Now, step five. Here's the big major part you wanna measure and optimize. This is gonna to be everything for you.This is the difference between a random act of marketing and a repeatable system that builds wealth. Community events are only profitable if you can measure exactly what you gain from them. Identify what's working and scale it and eliminate what's not, and save time, energy, and money. track these metrics.Every time without exception, you need to quantify both the top of funnel, that means leads and engagement, and the bottom of funnel appointments and production. Here's what to track. Okay? Leads collected. So total number of new contacts. Who gave you permission to follow up? That means emails, phones, or booked Both Total and source. So if they were booked at the event, track it. If they were warm, they gave you the info, track it. If they were only raffles, track it. Like I said, you can use Cares Stack or Orx their forms that you can use directly on iPads or if you want, you can sync Google Forms to your CRM, right?But tag the event source. So these leads are trackable in future campaigns as well. So that's number one. Leads collected, track it, two appointments booked. Number of appointments scheduled on the day and within the following seven days. So breakdown by onsite bookings, maybe let's just say it was 20 post event bookings via email or text message.And then you wanna track the show rates. Why this matters. This is your true conversion rate. Don't just measure interest. Measure action. Like I tell you before, your practice management software, they may let you segment by source and measure, show rate versus no shows and then revenue generated.Now this is within 60 days total treatment, accepted and paid from patients who came from the event. You don't want to wait six months to evaluate ROI look at hygiene visits, emergency treatment, accepted whitening, or ortho starts, and follow up family bookings. Set up event lead as a referral source in your practice management software, and then run a report after 60 days with that filter.Right now, cost per lead, the formula is total event costs, plus number of quality leads. So example is, let's just say the booth fee was $400. Materials is $300, the total 700, but leads collected was 105. Cost per leads are $6 and 67 cents.Why this matters? It helps you compare this event's efficiency against others. Other things as marketing such as ads, mailers, et cetera. Sometimes you don't have to, majority of the time, I wanna say at least like 80 something percent, you don't have to pay for a boothymaterials, you're gonna get them anyways to hygiene kit in the ground marketing course.I show you exactly how to do all of this just with hygiene kits. Your cost is super low. What I just said right now, the example the booth V $400 materials 300, that's a lot higher. That's a lot higher than I've, ever really done. But we're taking it there because I want you to see the potential.five is return on investment, right? So the formula for the ROI is revenue minus cost. Divided by cost. So the example is revenue generated is $4,000. The cost was $700, like the example we said. So 4,000 minus 700 divided by 700 equals 4.7. So 470% was the ROI. Now this matters because you'll know exactly which events to repeat, which to drop, and which to scale with confidence.Not every event is gonna be a banger. Some events are gonna be like, okay, you know what? We did get a good amount. It's good to, for us to continue that, you know, every quarter and some events are gonna say, oh my gosh, we have to do more. We have to invest more. And that, that we've gotten an incredible amount.Let's back them up. Let's see if we can create our own event with them. And then some events are absolutely fantastic, but they only host 'em once a year, right? Like employee benefits fairs or school events and things like that. But at least you know it's fantastic.The ROI is great and you're locked in for years and years to come. Tool options, right? You can collect these leads with an iPad, Google Forms or Cares Stack, right? Appointment tracking, like I said, you can use. Your practice management software, if you're looking for a new one, like I said, cares Stack and nor sponsors our podcast.So definitely check them out. You get an exclusive discount, and you can check 'em out for free too. Revenue by Source. You want to collect reports right on your practice management software, the metric ROI tracking. You wanna use custom Google Sheets or Airtable or just a way to collect the ROI and then dashboards.You wanna have insights so you can do that with. Your practice management software. I know if you have Cares Stack, I think it's smartview. And then orx is Orx Insights. But you can utilize whatever practice management software you want to utilize,something that will help fantastically with the leads collected appointments booked, the revenue generated.An easy way to track this you can use a software called CallRail. their new sponsor for the podcast. And they're fantastic at what they do. So for example, they have call tracking conversation intelligence. So they transcribe all your calls. And something I think is cool is they convert assist, so they convert leads with AI powered next steps.Coaching and follow up messages. So they'll literally highlight, okay, they were looking for this is a trend we see that all the leads want in the community. Or maybe my tone wasn't the best or what I said, I fumbled here a little bit too much. And that's what caused them to be disengaged in the conversation on the phone or whatever.Right? But primarily they track. lot of great things. So I would definitely use them when you can, not only to figure out how many leads are coming in, where they're coming in from, if they booked appointments, but at the same time see the conversation, see the trends and so forth. And then on top of that, you know, you can track everything else.So if you want, you can check them out for 14 days for free. So what I would do is on your next event that you have coming up, enroll for the 14 days for free. Then after that in your debriefing meeting, okay, let's look at the hot leads, look at all the data generated from Call rail and see where you guys are.if there's any cracks leaking, where you can glue them when it comes to answering the phones converting them, getting them in the practice and so forth. And how many leads came in. I mean, Call role makes it super easy. But definitely I'm gonna put a link in the show notes below if you wanna.Check them out. They help with everything like that, with ROI, tracking, appointment, tracking leads, collection, even improving your front office skills and phones, right? So, Yeah, I do that. Check out CallRail or if you want, you can use Google Sheets or whatever practice management software, system you have, and try to, you know, maneuver it that way.and the key is to debrief after every event. So within 24 to 48 hours of the event, gather your team for a 15 to 30 minute huddle.This is where all the magic happens. This locks in wins, identifies flops and builds your repeatable event engine. Ask these seven questions. What worked extremely well? Not what worked. What worked extremely well? Scripts, offers, games. What got the most attention? Did the magnet, the messenger, the connector shine?Who shined the most? what worked extremely well? Question number two is what flopped or fell flat? Was there a prize that wasn't exciting enough? Did anyone get confused about the offers? Three. Did people understand our messaging immediately or did we need to explain things over and over?Four? Was there any downtime? Track the busy times or slow times, right? For future booth placements, sometimes it's a popping event. Where you decided to set up is not popping. It's not that good. It's in a dead spot of the event. So that's something to keep in mind. Was there any downtime? Five. What questions came up repeatedly from attendees?This reveals content gaps you can fix with signage or handouts. Six. Did any tech or process slow us down? iPad glitches. QR codes didn't load. You know, you wanna fix that immediately. And then seven, how did each team member feel in their role? That's probably one of the most important because they're gonna be your main ones, right?For this whole thing to be successful. So they have to feel super comfortable. And then you wanna build a post event template and you can use a format. Now we do have this format in the ground marketing course. It's for all our members. So if you're remember and you're listening, definitely go check out that format.Download the post event template so you can use it, utilize it all the time. And go from there. If you're not part of the ground marketing course, definitely enroll. I'd love to see you in there. You can go in the show notes below. It's the first link in the show notes below, and you can check out everything that's inside of the course and we continue to add to it all the time.But you wanna continue to do this, track it. Do a post event huddle, repeatable growth engine. That's what this is gonna be. Once you do this three to four times, you'll have a playbook of top performing offers. You'll have a refined booth strategy and a trained team that knows how to execute without micromanagement, and most importantly, you'll have a predictable new patient system.Awesome. So if you have. Any questions or concerns, please feel free to reach out to me on this. But the best way to reach out to me, especially with ground marketing, is being a member of the Ground Marketing course. You can go in the show notes below, click on the first link in the show notes below to check out more, and roll into the course and see everything we have to offer you.And thank you so much for tuning in. I'm excited to see you in the course. And for the next episode. It's ground marketing at schools. What you need to know, we're gonna discuss how to approach schools and offer value to teachers and parents. Alright, thank you so much for tuning in.We'll talk to you in the next episode.

In an ever-evolving digital landscape, TikTok has emerged as a powerful platform that businesses cannot ignore. With over 180 million users in the USA alone, TikTok provides an unparalleled opportunity for brands to tap into a vast audience. Join us in this episode of The Seller Process Podcast with Graeme Paddock, co-founder of The Uptick, to discuss how Amazon and e-commerce sellers can successfully launch and scale a TikTok shop. He shares the core elements required for success on TikTok, including choosing the right product, using User-Generated Content (UGC) insert cards, modeling successful content, using data to create audience-focused content, and the importance of gaining 1,000 followers for a strong algorithmic boost. Here's a breakdown of what to expect in this episode:Why TikTok is a Game Changer for E-commerceThe Halo Effect and Early AdoptionFive Core Components for TikTok SuccessPillar 1: Choosing the Right ProductPillar 2: Leveraging UGC Insert CardsPillar 3: Framework for UGC ContentRepurposing Content for TikTokCreating Engaging ContentTikTok as a Search EngineUnderstanding TikTok's AlgorithmCommon Mistakes to Avoid on TikTokDownload  “Leverage the Tiktok Equation to Start Scaling Your Brand on TikTok Shop ” by Graeme Paddock to successfully launch your first product and start generating sales on TikTok Shop!About Graeme PaddockGraeme Paddock and his business partner Rafay MH have started, scaled and exited multiple businesses on Tiktok and together they co-founded The UpTik. They empower business owners with all the skills necessary to successfully drive top of funnel marketing awareness. The UpTik is an implementation mentoring program that helps you install plug & play systems to lay a solid foundation to confidently scale your brand leveraging TikTok.Connect with Graeme Paddock:Website: https://www.theuptik.com/LinkedIn: https://www.linkedin.com/in/graemepaddock/Facebook: https://www.facebook.com/graeme.paddock/Instagram: https://www.instagram.com/graemepaddock/Connect with Gianmarco!Website: https://www.thesellerprocess.comInstagram: https://www.instagram.com/gianmeli/?hl=en Facebook: https://www.facebook.com/voltageholdings/LinkedIn: https://www.linkedin.com/in/gianmarco-meli/YouTube: https://www.youtube.com/channel/UCB07vjOEJnu3mhYxmoaVlegFacebook: https://www.facebook.com/gianmarco.melTools & Useful ResourcesPickFu -  Polls & Split Tests - Perfect for split testing product variations before launching them. Also useful to optimize your listings by getting real instant data. Get 50% off your first poll with code: THESELLERPROCESS FBAExcel - Best Automation Tools - FBAexcel offers powerful tools built entirely on Google Sheets to help you automate keyword research, PPC optimization, metrics tracking, and more. Sign up for free through the link below to get "Keyword Dominator" 

Join host Nataraj as he sits down with Zach Lloyd, the founder and CEO of Warp, a company developing an intelligent terminal aimed at modernizing the command line experience for developers. Zach, a former principal engineer at Google, having worked on Google Sheets and Docs, and co-founder and CTO of Selfmade, shares his insights on the future of software development, the evolution of the terminal, and AI's role in building new products.In this episode, they discuss:How Warp leverages AI to improve developer productivityThe challenges of building an AI-powered developer toolThe future of coding and the evolution of the terminalBridging the gap between traditional terminals and modern IDEsThe current AI hype cycle and its impact on the developer communityGuest:Zach LloydFounder and CEO of WarpFormer Principal Engineer at GoogleCo-founder & CTO of SelfmadeWebsite: https://www.warp.dev/Host:NatarajHost of the Startup Project podcastSenior PM at Azure & InvestorLinkedIn: https://www.linkedin.com/in/natarajsindam/Twitter: https://x.com/natarajsindamEmail Updates: https://startupproject.substack.com/Website: https://thestartupproject.ioTimestamps:00:01 - Introduction and Guest Introduction00:55 - What is Warp?02:59 - How Developers Use Warp04:56 - Warp's Compatibility with Existing Developer Tools05:21 - Warp's Intelligence and Features06:31 - Integrating Existing Developer Nuances into Warp07:24 - Warp's AI-Powered Enhancements10:06 - The Future of IDEs and Terminals13:50 - The Evolution of Abstraction in Software Development16:37 - The AI Hype Cycle and Developer Productivity18:07 - Developer Feedback and Adoption of Warp20:30 - Go-to-Market Strategy and Customer Acquisition21:33 - Leveraging LLMs in Warp23:28 - The Role of AI Agents in Software Development25:49 - Cost and Sustainability of AI-Powered Tools27:17 - Warp's Pricing Model and Margins30:04 - Open-Source Models and Profitability32:43 - Key Metrics for Warp's Success34:45 - Go-to-Market Motion and Acquiring Customers37:40 - Using AI in Building Warp39:15 - The Impact of AI on Developer Demand41:00 - The Current State of AI and Developer Productivity43:31 - The Importance of Context and Knowledge in AI44:31 - What Zach is Consuming45:40 - Zach's Mentors46:25 - Lessons Learned as a FounderSubscribe:Subscribe to Startup Project for more engaging conversations with leading entrepreneurs!https://startupproject.substack.com/Tags:#StartupProject #Warp #AI #ArtificialIntelligence #Terminal #DeveloperTools #Coding #Productivity #SoftwareDevelopment #DevOps #VentureCapital #Entrepreneurship #Podcast #YouTube #Tech #Innovation

¿Crees que necesitas saber programar para crear tus propias herramientas? ❌ ¡Este episodio te va a cambiar la mente! Hoy te cuento cómo puedes usar ChatGPT para crear scripts, automatizaciones y hasta aplicaciones sin tener conocimientos técnicos.

PLANUL PENTRU 2025 - CRISTIAN ONETIU #IGDLCC[00:00:00] George Buhnici: Elon Musk. Eu zic Elon Musk, tu spui?[00:00:02] Cristian Onetiu: Da eu zic Peter Thiel. Există cineva [00:00:05]mai șmecher decât Elon Musk acolo? Peter Thiel, clar. De ce? a fost? Păi întotdeauna a fost și [00:00:10] angajatorul lui principal și finanțatorul lui principal. Cum? După ce am trăit suficient de mulți ani în pace, ne [00:00:15]imaginăm că dacă vine un lider mesianic ăla nu va fi dictator.[00:00:18] Așa au zis și în [00:00:20] 40-i când au venit Partidul Muncitoresc și care a zis că le dă pământ oamenilor și [00:00:25] le-a dat pământ după care le-a luat. America tinde să aibă un comportament la [00:00:30] fel ca al rușilor și ca al chinezilor, adică semnează acte dar nu se tinde ele. Și atunci ne [00:00:35]decidem dacă e imigrant sau nu în America sau în Rusia?[00:00:37] Și atunci, acum când vedem că toți dau în [00:00:40] Europa... Cred că fiecare român trebuie să-și ia o decizie identitară. Sunt european sau [00:00:45] sunt rus sau sunt ce-o fi. Te îngrozești să mai ieși și spui, haideți la vot. [00:00:50] Că nu știi cine vine. De fapt tu nu știi ce-i acolo.[00:00:53] George Buhnici: Ăștia care se uită la noi trebuie să meargă la [00:00:55] vot.[00:00:55] Cristian Onetiu: Da, ăștia da. Dacă acest maga, dacă [00:01:00]suveranismul american reușește, crezi că următorul parlament de la noi va fi suveranist? [00:01:05] Dacă o face grozavă da. Dar mă îndoiesc că pot să o facă.[00:01:08] George Buhnici: Martie 2025, Cristian [00:01:10] Nețiu a spus așa că Trump nu o să reușească.[00:01:12] Cristian Onetiu: Singurul lucru pe care văd să-l reușească este să [00:01:15] facă o dinastie din familia lui.[00:01:17] George Buhnici: Nu m-ai deprimat niciodată așa de mult [00:01:20]astăzi. Jur.[00:01:21] Cristian Onetiu: Da, dar nu avem istoric baza discuției. [00:01:25][00:01:25] George Buhnici: Salutare tuturor și bine v-am regăsit la ICDLCC, informații gratis despre lucruri care costă, cu Cristian [00:01:30] Nețiu, cu care nu ne-am văzut nici la sfârșitul lui 2024, nici la începutul lui 2025, dintr-un motiv foarte [00:01:35] simplu.[00:01:36] E atât de multă incertitudine încât mi-a fost teamă să [00:01:40] mă duc la oracol și să frec globul de cristal pentru că nu știu ce ai fi putut să-mi spui [00:01:45] până acum, sincer. Pare că suntem așa într-un hiatus, suntem cumva în [00:01:50] purgatoriu. Așteptăm să vină sfârșitul luna mai să scăpăm o dată de politică și să ne reapucăm poate de [00:01:55] treabă.[00:01:55] Așa că ne revedem astăzi să vedem ce facem cu banii în 2025, dacă [00:02:00] ne luăm un job, dacă ne mai facem business sau nu, pentru că din câte aud, românii sunt [00:02:05] atât de neîncrezători încât nu-și mai au casă, stau în chirii, țin de job-urile pe care le-au, [00:02:10] concedierii se fac, dar se fac pe șustache, nu prea se vorbește.[00:02:13] Către America nu prea [00:02:15] mai poți să fugi că ne amenință ăștia de la ambasadă că să nu te duci pe nașpa. Avea mai multe [00:02:20]provocări Mai multe provocări decât oportunități În 2025? Sau vezi [00:02:25]ceva care chiar merită să te arunci și să te [00:02:30] duci, gata, mă duc și fac bani acum?[00:02:32] Cristian Onetiu: Am venit pregătit, am pregătit vreo 10 [00:02:35]tipuri de modele de business pe care poți să le faci exact în [00:02:40] situațiile astea foarte tricky, așa cum le [00:02:45] descriai tu.[00:02:47] Dar ca să începem așa pe [00:02:50] ce ai spus tu mai devreme, cuvântul ăsta așteptăm. Este cel mai [00:02:55] rău în perioada asta. Toată lumea așteaptă. Nu toată lumea [00:03:00] Tu ai stat de pămană o să ne povestești ce ai făcut. Să împărțim pe leere populația, că [00:03:05] nici America nu este America lui Trump, nici România nu este România lui [00:03:10] Iohannis, așa cum și audiența ta este o audiență [00:03:15] dintr-o categorie care are niște particularități.[00:03:18] Și cred că ei au [00:03:20] puterea și să miște, au și puterea de a vedea oportunități, au și puterea de a [00:03:25] își găsi informațiile corecte pentru a găsi mai aproape a fi mai [00:03:30] aproape de adevăr. Și cred că ei sunt și schimbarea. [00:03:35] Pentru că dacă vorbim despre marea masă a României, atunci n-ar rău să discutăm [00:03:40] despre nimic rațional sau oportunistic în [00:03:45] sensul bun.[00:03:46] Însă noi suntem aici să vorbim unei Categorii [00:03:50] de oameni ușor diferiți și nu zic asta cu[00:03:53] superioritate, ci[00:03:54] [00:03:55] cu segmentare. Se[00:03:57] George Buhnici: vede în analitice, oricât de mult mi-ar plăcea mie să [00:04:00] fiu urmărit de mai mulți oameni, genul de discuții pe care le avem aici și genul de [00:04:05] invitați selectează. Da. Și atunci oamenii care vor un pic de divertisment sunt în altă parte.[00:04:09] [00:04:10] Clar. Și sunt mult mai mulți. Și sunt mult mai mulți. Deci vorbim un pic de [00:04:15] oportunitate, suntem un pic oportuniști încercăm să facem mai mult decât să stăm să săpice, [00:04:20] parămălăiață sau să mergem nu știu, la opt ore. Adică chiar dacă ești într-un job [00:04:25] de opt ore, sunt convins că oamenii care se uită caută și altceva pe lângă mai au o idee, se [00:04:30] mai uită și la alte lucruri.[00:04:31] Asta e un cuvânt bun. A căuta față[00:04:33] Cristian Onetiu: de a aștepta, deja e o mare diferență. [00:04:35]Dacă oamenii încep să caute, știi că e și vorba aia istorică. Caută [00:04:40] și vei găsi, bate și ți se va deschide. Primul lucru pe care trebuie să-l faci pe Google, [00:04:45] primul lucru pe care trebuie să-l faci pe un CGPT, trebuie să cauți.[00:04:49] Diferența [00:04:50] între oamenii care caută și oamenii care așteaptă să-i se livreze o informație de-a gata [00:04:55] și pe care să o înghită și pe care să o accelereze în ei și să o sedimenteze și apoi [00:05:00] să mai intre și în algoritmul social media în care se spună a, s-a uitat tot [00:05:05] 15 secunde în loc de 3, deci îi place treaba asta, să-i dă mai mult, să înghită mai mult.[00:05:10][00:05:10] Asta e o diferență foarte mare între oamenii. Adică cei care așteaptă sunt unii. [00:05:15] Mai e o categorie mai joasă decât cei care așteaptă. E categoria care [00:05:20] nu doar așteaptă să vadă ce se întâmplă, ci așteaptă salvatorul. Și [00:05:25] America, cu MAGA și Trump a speculat chestia asta, se vede și în [00:05:30] Europa, se vede peste tot.[00:05:31] Rusia, China, practică deja modelul ăsta [00:05:35] Emiratele Arabe la fel au un model în care stăpânirea unui individ pentru [00:05:40] că ce se întâmplă acum este trecerea la încrederea sau așteptarea [00:05:45] unui sistem mesianic care să rezolve lucrurile cum era democrația către un [00:05:50]individ mesianic care să rezolve. Și toată atenția și toată puterea și [00:05:55]tot leverage-ul politic și Și puterea executivă să se ducă la un singur om, [00:06:00] care el este exponentul salvării acelui neam.[00:06:04] Asta e [00:06:05] marea problemă pe care îi paște și pe americanii.[00:06:07] George Buhnici: Este deja susținută [00:06:10] ideea de care spui tu, de studii care arată că mai ales noua generație își [00:06:15] dorește un astfel de lider mesianic și deja inclusiv Marea Britanie [00:06:20] tinerii spuneau că ei ar fi de acord să preia puterea cineva cu o autoritate eventual militară [00:06:25]și să facă ordine.[00:06:26] Adică după ce am trăit suficient de mulți ani în pace [00:06:30] ne imaginăm că dacă vine un lider mesianic ăla nu va fi dictator, ăla nu va face [00:06:35] așa Așa au zis și în[00:06:36] Cristian Onetiu: 40 când au venit Partidul Muncitoresc și care a [00:06:40] zis că le dă pământ oamenilor și le-a dat pământ după care le-a luat. Deci n-a fost decât câțiva [00:06:45] ani de zile în care s-au ținut de promisiune după care au schimbat tot, au luat înapoi tot și s-a transformat în [00:06:50] ceea ce știm 40 ceva de ani de comunism.[00:06:52] Nu există nicio [00:06:55] referință în istorie în care cineva care a acumulat toată puterea s-o fi gestionat [00:07:00] în favoarea oamenilor sau fără să... Cineva care n-a schimbat [00:07:05] regulile jocului fundamental după aceea și n-a oprimat populația Uite acum la[00:07:09] George Buhnici: Erdogan [00:07:10] zilele astea. Și-a arestat principalul oponent și vrea să schimbe din nou [00:07:15] legea ca să poate să mai candideze încă un mandat Săptâna trecută a fost o [00:07:20] știre pe exemplu că liderul curzilor din închisoare l-a spus curzilor să lase armele, că s-au [00:07:25] înțeles, s-a înțeles cu Erdogan ca să-l poată să aibă destule voturi ca să-și poată extinde mandatul și ăla.[00:07:30][00:07:30] L-ai pe Victor Orban lângă noi. Am fost zilele trecute în [00:07:35]nordul și nord-vestul Transilvaniei Bihor, [00:07:40] Satu Mare, Baia Mare, toți oamenii aia spun, zice, băi, la noi e bine. Când treci în Ungaria, ai [00:07:45]impresia că te-ai întors deja 10, 15 20 de ani. Băi ăsta-i mandatul lui Orban. [00:07:50] Și la fel în toate țările în care ai lideri în ăștia lider maxim.[00:07:54] [00:07:55] Întrebarea este, ce se întâmplă cu America? De ce fac americanii chestia asta? Ce crezi că o fac? Pentru că [00:08:00] oricine[00:08:00] Cristian Onetiu: vrea să fie liderul maxim. Iar după cum ne uităm la America acum, [00:08:05] care, again, nu este America lui Trump, este America câștigată de MAGA, care și [00:08:10] are probleme în interior, că n-a fost doar Trump acolo a fost MAGA, ăștia lucrează de 8 ani de zile pe [00:08:15]ideologia asta.[00:08:17] Mai sunt și... Liderii [00:08:20] companiilor mari de tehnologie care au venit și ei pe final și au zis veniți și noi cu [00:08:25] modul nostru de a conduce tehnologic. Mai era și [00:08:30] Trump care vrea să fie în față și să-și ia revanșa pentru ceilalți. Este și un mix. Ei au câștigat împreună fără [00:08:35]să aibă aceeași doctrină însă având aceleași interese.[00:08:38] Miliardari[00:08:39] George Buhnici: cu[00:08:39] Cristian Onetiu: [00:08:40] rednecks. N-ai mai văzut vreodată așa? Ce înseamnă asta? Și ei recunosc că este un [00:08:45] amestec total heterogen. Pentru că au avut aceeași miză. Și oamenii [00:08:50] sau prădătorii se adună pentru miză, dar după aceea se și ceartă între ei. Eu mă aștept să [00:08:55] fie destul de dură despărțirea dintre aceste trei categorii mari, care [00:09:00] unii sunt ideologi MAGA Originals, Trump care este [00:09:05] doar power-oriented și marile companii tehnologice care [00:09:10] au cu tot o altă perspectivă și care [00:09:15] prin Peter Thiel și prin Elon Musk și ceilalți vor să imprime o altă direcție.[00:09:19] Deci oricum [00:09:20] n-au o viziune comună dar au avut un obiectiv comun, să câștige puterea. Exact. S-a [00:09:25] întâmplat chestia asta, dar încă o dată asta nu e America toată. Este o parte [00:09:30] care a fost trasă de aceste trei diferite zone de [00:09:35] influență care au dus la rezultatul ăsta.[00:09:40][00:09:41] Se înțeleg între ei și urmașii lui Trump transformă America [00:09:45] într-o dinastie de 100 de ani, așa [00:09:50] cum încep să vorbească de pace și prosperitate, adică stați liniștiți la pământ că [00:09:55] noi conducem, înseamnă că liderul lumii libere [00:10:00] a murit Pentru că noi până acum ne uităm la America întotdeauna ca [00:10:05] liderul lumii libere.[00:10:06] Și înseamnă că Europa rămâne ultima zonă [00:10:10] discutabilă greoaie, ultra-reglementată [00:10:15] coruptă în anumite zone, care încă mai păstrează principiile democrației liberale. [00:10:20] Și cred că asta este miza noastră între această [00:10:25] politică globală dar multipolară de putere. [00:10:30] Adică China vede dintr-o perspectivă, Rusia vede dintr-o perspectivă.[00:10:33] Ăștia au [00:10:35] povestea lor. Putin o spune de mult, de 10 ani.[00:10:40] [00:10:45][00:10:49] Ne [00:10:50] orientăm către țara noastră să o conducem ca lumea și apoi să devenim liderii [00:10:55] globali, tehnologici și militari ca să putem să redevenim prin forță liderul [00:11:00] planetei. Chinezii mai spun din când în când niște lucruri, dar aici văd de treaba lor liniștit și [00:11:05] între timp cresc economic și financiar de rup și nu poți să-i ignori.[00:11:09] [00:11:10] Deci Iranul începe și el să găsească loc și oportunități și [00:11:15] Europa va fi hărțuită de toți, pentru că atunci când rămâi ultimul [00:11:20] standard al unei democrații fragile, toți vor da în tine. Mai [00:11:25]ales că au interes, adică Europa mai are încă multe colonii, adică mai au ce fura de [00:11:30] acolo. Fiecare din ăștia patru pe care i-am zis așteaptă de mult să mai ia niște [00:11:35] teritorii pe care ele aveau acolo și încă țin de un stat european.[00:11:38] Deci au Și [00:11:40] apropo cum am început? E ca la o crimă, știi Care e motivul Dar găsești motivul, [00:11:45] te apropii mai mult de adevăr. Și motivul e? Motivul este că fiecare vrea să devină o [00:11:50] super putere în felul ei Și Europa este o [00:11:55] doamnă bătrână obosită pe care[00:11:57] George Buhnici: toți... Bă, da, e, dar chiar e Europa [00:12:00]pentru că se leagă de discuția de la care am început, că nu ne-am dus aici.[00:12:04] Hai nu [00:12:05] anțăm bătrânii. Zicem că și noi suntem pasivi da? Da. Și România este Europa. Ne place sau nu să [00:12:10] acceptăm suntem de acum și noi de acolo. Și atunci e clar că jucăm și noi în filmul ăsta [00:12:15] în care părăm lenți pasivi prea puțin proactivi. Bă, dar stai [00:12:20] să-ți[00:12:20] Cristian Onetiu: spun că dacă reinterpretăm puțin treaba asta asta, o să ne dăm seama că a fi o doamnă [00:12:25] bătrână cu multă istorie și cu multe cicatrici astăzi reprezintă un mare [00:12:30] beneficiu.[00:12:31] Pentru că noi avem o mare imunitate la o grămadă de lucruri. Americanii n-au avut [00:12:35] război americanii n-au avut comunism, n-au avut titratură Noi avem o [00:12:40] mare imunitate în tot procesul ăsta, pentru că noi am fost acolo de curând Noi înseamnă asta. Noi știm. Ăia nu [00:12:45]știu. Generațiile lor nu se așteaptă Nici măcar nu poate să-și [00:12:50]imagineze ce poate să însemne un dictator.[00:12:52] Ei nu știu așa ceva, ei au învățat în niște [00:12:55] cărți, au citit, dar nu a fost niciodată despre ei. departe se întâmplă în alte țări, în alte [00:13:00]părți pe planetă. Niciodată niciodată. ce Nu la noi. Deci noi avem imunitate. Faptul că e o [00:13:05] doamnă bătrână e în sensul bun, pentru că bătrân înseamnă [00:13:10] și înțelept. Înseamnă că nu te prostesc unii atât de repede și faptul că avem atât multe [00:13:15] culori, țările astea care au specificul lor e și mai multă [00:13:20] imunitate Adică avem anticorpi [00:13:25] naționali specifici la anumite vrăjeli, pe care dacă le simțim în [00:13:30] Franța, noi le semnalăm din România.[00:13:31] Când alții le găsesc în România, le semnalază de [00:13:35] acolo. Avem o multitudine de anticorpi. Așa că o doamnă [00:13:40] bătrână și birocratică în această etapă n-am crezut că o spun [00:13:45] vreodată acum 10 ani de zile nu credeam, nici acum 5 ani de zile nu credeam că o să spun, că [00:13:50] prefer o doamnă înțeleaptă sau un domn înțelept cu anticorpi și cu [00:13:55] înțelepciune și cu istorie care să poată să ia decizii liniștite fără să fie [00:14:00] abrupte.[00:14:00] Aș fi crezut întotdeauna că a fi abrupt și a [00:14:05] schimba totul peste noapte Este singura soluție Când mă uit acum [00:14:10] către ce duce o schimbare abruptă, foarte mult mi-am nuanțat [00:14:15] perspectiva în ultima[00:14:16] George Buhnici: perioadă. Deci dacă am învățat ceva în ultimii ani, asta e. Apropo de [00:14:20] varietate. Am fost anul trecut prin Germania și știi că așa, stai pădurile într-o veselie.[00:14:25][00:14:25] Știi de ce nu? Că au insecte asta, au gândac care le intră pe [00:14:30] sub scoarță, intră în trunchi și începe să hrănească din seva [00:14:35] copacului. Și până ajunse să-ți seama e prea târziu și nu există tratament. [00:14:40] Și și-au dat seama de o chestie nemții că de fapt nu-i de vină gândacul, ci ei au fost de vină, [00:14:45] pentru că au plantat păduri numai de brad, fără să facă suficiente varietate.[00:14:50][00:14:50] Cristian Onetiu: Asta e frumusețea Europei diversitatea asta și [00:14:55] faptul că dacă începem să comunicăm și dacă începem să lucrăm ca o Europa și cred că asta e cea mai mare [00:15:00] oportunitate de până acum ca Europa să opereze ca Europa.[00:15:03] George Buhnici: Cea[00:15:03] Cristian Onetiu: mai mare de până acum. Dar [00:15:05] ce[00:15:05] George Buhnici: ar putea să fie Europa asta? Că noi ne agățăm de ideea asta de democrație, [00:15:10] dar știm că fără capitalism nu suntem un jucător suficient,[00:15:14] Cristian Onetiu: [00:15:15] suficient de competitiv.[00:15:16] Da, suntem încă cei mai sărași de la masă. [00:15:20] Deci e clar că avem de adăugat valoare în România ca să putem să ne creștem [00:15:25]puterea valoarea adăugată în Europa, contribuția pe care o aducem dar faptul [00:15:30] că noi putem învăța de lângă ei și putem să stăm la masă cu ei, să [00:15:35] ne spunem tot mai tare opinia, să ne șeruim aceștia [00:15:40]anticorpii ai noștri sau această înțelepciune și inteligență locală care s-ar putea să aibă [00:15:45] valoare și pentru ei, ăsta e deja un prim mare pas.[00:15:50][00:15:50] Suntem acolo și cred că ne agățăm de democrația [00:15:55] liberală pentru că știm cum a fost în istoria recentă altfel. [00:16:00] N-avem altă variantă adică orice am încercat, nu știm o altă variantă mai [00:16:05]meritocratică decât asta, că și meritocrația asta e foarte debatable. [00:16:10]Deci n-avem altă variantă decât să stăm împreună.[00:16:13] Și acum când vedem că [00:16:15] toți dau în Europa, cred că fiecare român trebuie să-și ia o decizie identitară. Sunt [00:16:20] european sau sunt rus sau sunt ce-o fi. Trebuie să iau o decizie la nivel mai [00:16:25] mare decât sunt din regiunea Banat, Muntenea sau nu știu care, sunt [00:16:30] în țara asta. În ce regiune mai mare joci? Pentru că singur nu mai poți să faci față.[00:16:35][00:16:35] Singur te păcălești toți. Trag de tine toți. [00:16:40][00:16:40] George Buhnici: Și atunci ne decidem dacă emigrăm sau nu în America sau în Rusia? În Dubai? Păi [00:16:45] te-ai renunțat la Dubai, nu? Da, am avut 3 ani de zile planificați am stat 2 ani și 8 [00:16:50] luni. Deci după aproape 3 ani de Dubai te-ai întors aici, nu [00:16:55] te-ai uitat nici spre America, deși este pentru business teoretic cel mai bun loc de pe planetă nu?[00:16:59] Cristian Onetiu: [00:17:00] Da.[00:17:01] George Buhnici: Și totuși e[00:17:01] Cristian Onetiu: aici. Pentru că acolo nu am certitudinea [00:17:05]siguranței personale și a familiei. Mi-e destul de... [00:17:10] Am fost de patru ori în America. De fiecare dată am trăit lucruri pe care nu le-am trăit niciunde [00:17:15] în lume. Apropo de violență, apropo de... [00:17:20] apropo de puterea organelor de ordine atât de brutale. [00:17:25] Mi-e greu să trăiesc acolo.[00:17:28] La fel cum mi greu să [00:17:30] trăiesc și într-o țară te-a grăsat poliția? Dar într-o formă de asta în care n-a [00:17:35] ajuns să mă pună culcat pe jos. Dar mi s-a tăiat orice [00:17:40] formă de când am intrat în țară când treci acolo și când îți dai seama că ai [00:17:45] călcat o linie și ăla vine și urlă la tine la 30 centimetri și [00:17:50] după aceea te împinge într-o zonă și după aceea te pune să ții [00:17:55] mâinile la spate că ești periculos că ai călcat pe o pe o dungă [00:18:00] galbenă și când ieși afară din parcare și când te duci cu mașina și [00:18:05] te oprește primul polițist cu un ton de parcă ai omorât pe cineva [00:18:10] fără să ai făcut nimic și fără să înțelegi care sunt drepturile și cum să gestionezi [00:18:15] relația respectivă e o altă lume, pentru noi europenii e o altă lume, cel puțin pentru [00:18:20] mine sigur că are și o grămadă de lucruri foarte mișto, dar vezi peste tot trebuie să-ți alegi pachetul, [00:18:25] apropo de pachet dacă te hotărăști să fii european trebuie să iei pachetul ăsta [00:18:30] Da, avem niște reglementări care sunt idiote, care ar trebui să le schimbăm, ar trebui să [00:18:35] revizităm anumite lucruri care opresc inovația, dar ar trebui să avem și noi [00:18:40] puterea noastră militară pentru că este ciudat.[00:18:42] Noi suntem 550 de [00:18:45] milioane de oameni care urlăm la 300 de milioane de oameni să ne apere de 150 [00:18:50] de milioane care nu pot să-i bată pe 30 de milioane sau 50 de milioane cât să-ți spune Acum le-ai prea frazat pe [00:18:55] Donald Tusk care a zis foarte bine. Așa e. Da, așa e. Așa e. Acum mai e [00:19:00] totuși o nuanță în toată chestia asta.[00:19:02] Când noi [00:19:05] ne ducem la ăștia pentru că au puterea militară nucleară pentru că ne-au prostit să nu o facem pe noastră [00:19:10] ca să ne apere de ăștia din dreapta care au un milion jumate de militari [00:19:15] și care nu se bat cu 50 de milioane ci se bat cu toată restul lumii care [00:19:20] le-au dat toate armele. Deci în toată discuția asta aveți aceeași [00:19:25] știre, aceeași poveste spusă din două perspective, o dată frumos, cealaltă pe [00:19:30] cifre.[00:19:30] Când unul are 70% din puterea nucleară și celălalt are un [00:19:35]milion jumate de infanterici de militari, păi nu-i de joacă. [00:19:40] Și noi nu avem nimic în toate chestiile astea. Avem un pic prin Franța, avem un pic prin... [00:19:45] Nu ai[00:19:45] George Buhnici: senzația asta că ne luptăm cu barbarii? [00:19:50]Pentru că noi în Europa am cam depășit faza asta cu războaie la graniță.[00:19:53] Da. [00:19:55] Adică nu ne mai împărțim. Am înțeles o chestie În Europa, noi am înțeles, toate [00:20:00] țările ca să intre în Europeană, au tratate în alea de bună vecinătate, nu mai am niciun fel de pretenții [00:20:05]teritoriale asupra nimănui. Da, da, noi încă mai credem în tratate. Asta a[00:20:07] Cristian Onetiu: fost problema mea Păi da[00:20:08] George Buhnici: în Europa[00:20:09] Cristian Onetiu: nu avem [00:20:10] războaie la graniță.[00:20:11] Problema mea în Emirate, ca să-ți doar așa o mică paranteză, a fost că eu am [00:20:15] crezut că sunt regulă din Europa. Am discutat cu [00:20:20]fonduri de investiții care au semnat binding term sheets pentru [00:20:25]investiții care s-au răzgândit fără niciun fel de motiv și fără să aibă niciun fel de [00:20:30] responsabilitate. Și noi am zis...[00:20:31] Așa ceva nu se poate, nu e normal, adică [00:20:35] voi ziceți că operați după regulile vestice, dar voi de fapt aveți regulile voastre pe care și nici [00:20:40] măcar nu dați nicio explicație, pur și simplu nu aveți chef. Sau mai rău ați intrat în business [00:20:45] și acum nu vreți să ieșiți dar n-ați pus contribuția voastră și când vine capital call-ul [00:20:50] voi ziceți că mai ne mai gândim.[00:20:51] Dar nu ieșiți din companie și începeți să cereți [00:20:55] beneficiile pe care compania asta le-ar avea. Deci America [00:21:00] tinde să aibă un comportament la fel ca al rușilor și ca al chinezilor, adică [00:21:05] semnează acte dar nu se ținde ele. Aduți aminte ce ușor a semnat Putin cu [00:21:10]Obama. Nu mai facem stai că nu mai... S-a dus și a intrat în...[00:21:14] a încălcat. [00:21:15] America a semnat cu anumite zone, se retrage. China a semnat o grămadă de [00:21:20] documente De ce înseamnă poluare, nu s-a ținut de ele. Marile puteri [00:21:25] nu joacă după bunul simț democratic, vestic, al Europei. Și [00:21:30] noi trebuie să ne revenim din ideea asta că ei joacă după reguli.[00:21:33] George Buhnici: Ei nu joacă după [00:21:35] reguli.[00:21:35] Revenim la IGDLCC în dată ce-ți spun despre sponsorul nostru, Darkom Energy, [00:21:40] cei care ne garantează că nu ni se sting luminile din studio. Adică nu avem [00:21:45] niciodată pene de curent. Panourile fotovoltaice, invertoarele și bateriile sunt [00:21:50] inima sistemului nostru energetic și cred cu tărie că sunt investiții importante, dar [00:21:55] și rentabile.[00:21:56] Cu acest sistem am economisit deja mii de euro la facturi, dar [00:22:00] și mai important avem electricitatea garantată fără fluctuații care ne pot defecta [00:22:05] electricele și electronicele. Dacă ai în plan să construiești, să renovezi [00:22:10] orice fel de clădire, inclusiv industrială alege o soluție solidă de [00:22:15] generare și stocare de energie Noi colaborăm cu echipa Adarcom Energy și îi [00:22:20] recomandăm.[00:22:20] I-am auzit pe europeni siderați, șocați, că după ce au lansat comenzi de [00:22:25] F-35, au aflat că... Dar a zis-o cu gura lui Trump zilele trecute. Zice, o să le vindem [00:22:30] aliaților noștri niște arme toned down, că poate mai încolo le vine [00:22:35] o idee să ne atace cu ele.[00:22:37] Cristian Onetiu: Păi[00:22:37] George Buhnici: gândește[00:22:38] Cristian Onetiu: că noi nu avem acces la [00:22:40] Nvidia, la procesoare.[00:22:41] Adică prea avem acces. Adică [00:22:45] cantitatea pe care el a comandat-o și a zis mie să-mi dai primul că eu vreau să fiu cea mai mare putere [00:22:50] de procesare de date și AIU-ul meu vreau să domine tot și vreau să fiu cel [00:22:55] mai bun în tehnologie. Noi nu prea mai avem acces la [00:23:00] procesatoare. Hai să zicem că găsim putere de procesare, dar nici acolo nu suntem foarte bine.[00:23:05][00:23:06] E tot un război și ăsta și e pe față [00:23:10] Și într-un fel să știi că mie îmi place că e pe față acum. Cumva cred că ar trebui să ne [00:23:15]trezim dintr-un vis frumos în care toți ăștia sunt [00:23:20] așa de corecți și de etici și numai noi, europenii eram ăia care nu ne [00:23:25] țineam de treabă și nu țineam. Nu e chiar așa. Ne trezim la realitate și ceea ce până acum părea.[00:23:30][00:23:30] Era implicit, adică nu se putea spune, deodată devine explicit. Uită-te și [00:23:35] la gender equality, apropo de zona asta socială. Era implicit [00:23:40] diferența asta între femei și bărbați. Adică și dacă o spuneai cineva zicea, hai mă că nu-i [00:23:45] chiar așa. Acum când îl vezi pe Conor McGregor la [00:23:50] Trump în birou și pe Andrew Tate favorizat și adus în țară ca [00:23:55] să facă treabă și pe Elon Musk și pe Trump în sine cu [00:24:00] toate lucrurile astea este explicit.[00:24:02] Că ei vor să facă din [00:24:05] nou patriarhat global. Este explicit. Dar asta e foarte bine [00:24:10] pentru că bărbații care până acum li se părea că e o conspirație [00:24:15] altora unii și altora, acum se retrag și ei și zic, bă știi ce, ar trebui să fim mai moderați. [00:24:20] Adică înțelegem că treaba asta e reală. Se vede că [00:24:25] gender gap și gender equality nu e o vrăjeală.[00:24:28] Sunt niște oameni [00:24:30] care o împing cu agenda, o împing cu intenție, ea nu [00:24:35] mai la subteran, a ieșit afară. Și văd din ce în ce mai mulți bărbați [00:24:40] care încep să vorbească despre lucrurile astea, despre cum putem să [00:24:45] devenim sau să contra Să creăm [00:24:50] contexte care femeile și bărbații să lucreze bine împreună pentru că știm că ăsta e viitorul, pentru că știm că [00:24:55] ăsta este singura metodă prin care noi vom crea valoare mai multă.[00:24:58] Unul plus unul va crea [00:25:00] trei.[00:25:01] George Buhnici: În toate țările unde ai femei în poziții de management și de conducere, [00:25:05] crește prosperitatea. Da, uite, sunt doar 15% la nivel de leadership[00:25:09] Cristian Onetiu: [00:25:10] position.[00:25:11] George Buhnici: Iar în[00:25:11] Cristian Onetiu: România, hai să fim serioși. Să știi că în România nu [00:25:15] suntem chiar așa de rău la nivel de antreprenori. Studiile pe care le știu eu la nivel de antreprenoare și antreprenori [00:25:20] suntem pe primul loc la nivel de număr de antreprenoare față de [00:25:25] europeni.[00:25:26] Față de europeni? Da, și au făcut multe firme. [00:25:30] Probabil că sunt și multe firme liberale, poate sunt neapărat companii cu angajați, că nu am statistică atât în [00:25:35] profunzime de câți angajați au, dar nu stăm rău, să [00:25:40] știi, pare că România e în zona de [00:25:45] gender gap undeva pe la mijlocul Europei. Grecia fiind în partea de jos, Germania fiind sub noi, [00:25:50] chiar dacă sunt mult mai educați, adică dacă te uiți pe rapoartele de gender gap și gender equality, [00:25:55] vei vedea că nu stăm chiar așa de rău.[00:25:56] Ar trebui să începem să găsim mai multe lucruri bune pe care le [00:26:00] avem deja. Încep să fie obositoare toate [00:26:05] topurile în care suntem numai praf. Suntem în topuri și în zona bună. Și dacă [00:26:10] nu putem fi, putem alege să fim într-o anumită zonă și să nu mai vedem numai partea [00:26:15] negativă. Suntem ultimii pe treaba aia Ok, hai să stabilim dacă e o prioritate cu toții și să ne [00:26:20] apucăm de ea.[00:26:20] Pentru că dacă tot așteptăm ca alții să ne-o facă, nu o să ne-o facă. [00:26:25] Noi am avut noroc până acum în democrația noastră de lideri hoți și proști. [00:26:30] Dar n-am avut norocul nostru că n-am avut și un megaloman. [00:26:35] Au încercat.[00:26:35] George Buhnici: Păi am avut un Dragnea. Am avut un Ponta. [00:26:40] Băsescu s-a retras democratic. Iohannis a fost aruncat sub autobuz.[00:26:45][00:26:45] S-a aruncat singur în avion și după ce[00:26:48] Cristian Onetiu: ani nu l-am mai văzut. 23 [00:26:50] de milioane? 25 de milioane de dolari? Până pe avioane? Ne luam niște avioane bune. [00:26:55] Deci într-un fel... Tot ce spunem acum că e rău, putea fi mult mai rău. Și știu că [00:27:00] nu e o variantă bună să spunem că, băi ăsta, să ne mulțumim că [00:27:05] se putea mai rău, știu.[00:27:06] Băi imaginează[00:27:06] George Buhnici: 20 de ani cu Iliescu sau cu Băse [00:27:10] sau cu Constantinescu sau cu oricare. Băi, e bine. Există o teorie a lui Taleb care [00:27:15] spune că pur și simplu simplul fapt că poți să schimbi îți aduce mai bine. Da. [00:27:20] Opționalitatea, faptul că poți să alegi simplul fapt că poți să alegi nu contează că alegi [00:27:25] întotdeauna vei alege răul cel mai mic și când alegi răul cel mai mic, măcar ai ce să alegi Da.[00:27:29] Nu rămâi [00:27:30] înțepenit într-o singură opțiune cu care trebuie să te duci. Sunt [00:27:35] foarte multe țări pe planetă, prea multe deja, care nu au văzut alți lideri. [00:27:40] Da. Bine și la noi sunt două opțiuni.[00:27:44] Cristian Onetiu: Și [00:27:45] când ai trei opțiuni trebuie să ai un pic de critical thinking, [00:27:50] să știi, să gândești. Și când te uiți în zona de [00:27:55] alegeri și vezi că prezența mai mare la vot de fapt nu aduce oamenii [00:28:00] liniștiți educați, care știai că te gândeai că stau acasă liniștiți și nu votează, ci aduc [00:28:05] alte pături sociale, te îngrozești să mai și spui haideți la vot.[00:28:09] [00:28:10] Că nu știi cine vine, de fapt tu nu știi ce-i acolo. Ăștia care se[00:28:13] George Buhnici: uită la noi trebuie să meargă la vot. Da, [00:28:15]ăștia da. Și ceilalți trebuie ajutat să înțeleagă să facă diferența.[00:28:19] Cristian Onetiu: Da. [00:28:20][00:28:20] George Buhnici: Da, pentru că fiecare trebuie la votul lui și votul meu e egal cu votul lui Nea Vasile.[00:28:24] Cristian Onetiu: Da. [00:28:25][00:28:25] George Buhnici: Asta e democrația până[00:28:25] Cristian Onetiu: la urmă. Eu m-am implicat în ultimele săptămâni luni [00:28:30] să construiesc un gimmick, un deck.[00:28:33] Curiozitate prin care [00:28:35] să-i ajut pe oameni să gândească critic, să aibă mai multe perspective [00:28:40] deodată. E o platformă în care sunt puse știri [00:28:45] crude, cât crude se poate ca să nu intrăm în subiectul ăsta, adică nu la [00:28:50] mâna a treia, a patra, interpretate deja cu un ton ovoi, ci mai aproape de [00:28:55] sursele de știri simple.[00:28:57] S-a întâmplat asta, asta s-a întâlnit cu ăla, asta s-a întâlnit, [00:29:00]asta s-a întâmplat Cum îi zice? Cetățean.ro încă nu e, urmează să fie, [00:29:05]dar îți arăt cum funcționează, adică iei o știre de acolo care e crudă, de la Reuters, de la [00:29:10] Jetpress, din zone care, să zicem că sunt mai mult știri, știu, toate au bias-ul [00:29:15] lor, știu, toate au, dar te duci un pic mai aproape de unele mai curate mai clean.[00:29:19] [00:29:20] Ok. Să-ți gândești tu pe ce se întâmplă pe fapte. [00:29:25] Și poți să-ți setezi niște profile. De comentatori [00:29:30] care preiau prin AI tone-of-voice-ul unor comentatori cunoscuți și [00:29:35] care sunt unii mai progresiști, unii mai conservatori, unii mai moderați, unii mai activiști, unii mai [00:29:40] pasivi social și așa mai departe. Îi vezi pe o matrice de nouă [00:29:45] pătrățele și începi să faci pe aceeași tire interpretări diferite de la [00:29:50] unul mai progresist unul mai conservator, unul mai naționalist, unul mai așași pentru că îi [00:29:55] identifici și poți să-ți și numești ca nume acolo ca să îi ai ca referință și [00:30:00] AI-ul ia din tone-of-voice-ul lor și din interpretările acelui profil și îți [00:30:05] arată cum poți să vezi în cinci feluri diferite aceeași tire.[00:30:08] Ca să nu mai cazi pradă [00:30:10] algoritmului care dacă te-a uitat cumva la două știri de un anumit fel să creadă că îți place [00:30:15] și să te ține acolo trei săptămâni de să nu mai știi de capul tău să ți se îngusteze lumea.[00:30:19] George Buhnici: [00:30:20] Cum a făcut Nenea la Agigea, să nu știu unde s-a urcat pe pod de dimineață că el vrea [00:30:25] neapărat turul doi înapoi[00:30:26] Cristian Onetiu: Da.[00:30:26] Și[00:30:27] George Buhnici: l-au luat și l-au luat la spital să-l caute un pic și la căpuț, pentru că ăla [00:30:30] probabil a văzut pe TikTok atât de multe chestii despre că trebuie să ieșim în stradă [00:30:35] că el a ratat faptul că s-a închis, gata, dacă vrei să[00:30:38] Cristian Onetiu: protestezi, s-a [00:30:40] dus. Când intri pe platformă, intri pur și simplu și îți faci un profil.[00:30:44] Îți faci un profil [00:30:45] care, uite, arată așa. Deci sunt 9 cadrane în care te încadrezi în funcție de răspunsuri Eu am făcut un test [00:30:50] aici. Păi și îmi faci bulă cu AI cu chestia asta? Nu-ți fac bulă, din potrivă. Eu ți-arăt... Mă scoți [00:30:55] din bulă? Te scoți din bulă. Tu ai o interpretare subiectivă a ta, răspunzi la 12 [00:31:00] întrebări și spui eu sunt cam așa așa mi-arată.[00:31:01] Ok, bun. După care începi să te uiți la [00:31:05] știri și când ai la știri, vezi o știre, da? Și când vezi o știre tu [00:31:10] o interpretezi. Nu știu, e una de astea, da? Și îți [00:31:15] redefinești niște comentatori cu AI. Aici sunt niște nume pe care le-am editat [00:31:20] eu în așa fel încât să-mi fie mai ușor să văd perspectiva lor. Am pus CTP, Cristoiu, [00:31:25] Tolontan, Călin Georgescu, mai sunt câțiva.[00:31:29] Și atunci... [00:31:30] Păi nu, că este în stilul lui. Eu îl editez. Eu nu-l dau [00:31:35] în platformă și atunci tu ți-l pui cum vrei. Dar îți dau niște referințe ca să poți să le înțelegi. Și tu dacă... că [00:31:40] și aici scrie dacă tu dai pe unul de ăsta, spune ăsta nu este el. Este un AI care [00:31:45]interpretează tonul voice-ul și profilul în care l-am încadrat pe acel individ.[00:31:47] O să țară ăștia în capăt să zică că le-ai furat [00:31:50] identitatea. Ai grijă. După care faci o generare Dacă intri gura lui CTP? [00:31:55] Păi nu, că eu mi-am editat Eu acolo sunt blank. Platforma nu-i numește. Tu ți-i editezi cum vrei tu. Tu le-ai dat nume. [00:32:00] Da. Eu îți dau o serie de personaje care seamănă de acolo și tu ți-o îndenumești cum vrei tu.[00:32:04] Am [00:32:05] înțeles. Da? Și asta-i generat de CTP, de Profilul ăsta pe care [00:32:10] l-am numit ăsta. Tu-ți selectezi de aici ce-ți place, zici bă, asta e interesantă. Și ți-o [00:32:15] păstrezi în... ți pui în partea de... Ți-ai salvat-o. [00:32:20] Te mai uiți și la altul, ți-ai salvat-o și după aceea îți pui o perspectivă personală în care [00:32:25] tu spui bă, părerea mea este asta, că așa văd eu lucrurile și îți generează un [00:32:30] răspuns în funcție de cum îl vrei, stil analitic, explicativ, pamfletar, [00:32:35] socratic, narrativ sau chiar și inversui, în care tu îți generezi un articol al [00:32:40] tău.[00:32:40] Îl editezi, îl lucrezi și după aceea ți-l publici Și fiecare articol pe [00:32:45] care îl publici este din nou procesat să-ți arate dacă e în cadranul tău sau tu pe [00:32:50] diferite puncte de vedere ai abordări diferite. Te cunoști mult mai bine când tu crezi despre tine [00:32:55] că ești, nu știu, progresist, moderat civic, dar tu vezi că în toate articolele [00:33:00] pe care tu le publici sau le salvezi, poți să nu le publici de fapt ești în altă parte sau ai [00:33:05]subiecte pe care nu ești deloc așa adică nu seamănă cu ce ești tu în mod [00:33:10] declarat Altfel spus, ești din bulă, ești din algoritm vezi perspective [00:33:15] diferite deodată în același timp și...[00:33:17] Încep să te cunoști mai bine pe tine, să vezi care [00:33:20] sunt subiectele, pentru că în realitate tu n-ai simțit vreodată că pare așa că suntem [00:33:25] schizofrenici, la unele suntem foarte conservatori, la unele suntem foarte progresiști, băi bine să ne vedem [00:33:30] istoric notițele noastre și articolele noastre unde suntem mai progresiști, unde suntem mai [00:33:35]conservatori, unde suntem mai naționaliști înflăcărați, trebuie să [00:33:40]începem să ne cunoaștem pe subiecte Și dacă noi nu începem să ne cunoaștem, nu avem cum să [00:33:45] vorbim altora mai asumat.[00:33:47] Și dacă noi nu începem să vorbim mai asumat, oamenii [00:33:50]care se uită la noi și ne întreabă cum o să fac eu, cu cine votez, [00:33:55] nu o să aibă argumentație. E un ghimic, e un test E un fel de anti-algoritm. [00:34:00] Să vezi unde te potrivești tu în algoritm și să ieși de acolo. Exact. Pe măsura ce tu [00:34:05] îți creezi conținut, tu te cunoști mai bine pe tine.[00:34:07] Nu algoritmul te cunoaște și tu nu știi [00:34:10] că el știe mai multe despre tine. Tu începi să știi mai multe despre tine pe[00:34:13] George Buhnici: subiecte. Acum o întrebare pentru [00:34:15] cei care ne urmăresc să hotărăscă ei dacă au timp chef, disponibilitate să facă așa [00:34:20] ceva. Vreți să faceți așa ceva? Vreți să aflați în ce parte a [00:34:25]bulei sunteți și să ieșiți din bulă?[00:34:26] Eu fac exercițiul ăsta de la începutul [00:34:30] carierei Până că mi-am dat seama făcând școala de jurnalistică [00:34:35] facultatea mi-a dat seama clar că unii o dau așa și unii o dau așa. Și nu există adevăr [00:34:40] obiectiv sute la sute. Există nuanță întotdeauna, orică timpul te limitează. [00:34:45] Cât timp ai să cercetezi, cât timp ai să comunici chestia aia, cât timp ai să procesezi.[00:34:49] Asta am [00:34:50] și făcut de fapt Ce[00:34:50] Cristian Onetiu: înseamnă AI până la urmă? Aici înseamnă pe scurt, înseamnă o [00:34:55] metodă mult mai rapidă de a căuta de mii ori mai multe informații și de [00:35:00] a-ți găsi o soluție la o problemă mult mai repede. Problema asta e AI-ul. Și, de fapt asta și vrem să [00:35:05] facem aici. Să-ți dureze la fel de mult să-ți creezi o proprie opinie, văzând mai multe perspective, [00:35:10] decât să citești o știre biasată de nu știu ce post astăzi de celălalt post astăzi sau după aceea [00:35:15] când te prinde algoritmul de aceleași surori care îți dau aceiași informații.[00:35:18] George Buhnici: Să-ți ia la fel de[00:35:19] Cristian Onetiu: [00:35:20] [00:35:25] [00:35:30] [00:35:35][00:35:40] [00:35:45] puțin timp. Da? [00:35:50] Bă, dacă îl citești pe ăsta, asistăm la un nou episod din telenovela balcanică intitulată nu știu ce, dacă îl pui [00:35:55] pe cel pe care l-am numit Cătălin Tolontan, e cu totul [00:36:00]altfel. Adică profilul ăsta, o să-ți spun imediat profilul ăsta cum e, ăsta [00:36:05] este profil încadrat foarte activ, [00:36:10] moderat folosești un ton sobru, factual, orientat spre detalii [00:36:15] concrete, citează cifre, date, statistici și așa mai departe.[00:36:18] Regruparea extremei drepte în [00:36:20] jurul, nu știu care prin o schimbare semnificativă, fiecare are perspectiva lui, te înveți, eu după ce m-am, [00:36:25] îți seama că testând, mă uit și zic doamne, eu nici măcar nu știam până acum să [00:36:30] pot să-mi dau seama de diferențele de interpretare a unei știri. Cu toate că... [00:36:35] Mă credeam capabil să fac asta.[00:36:37] George Buhnici: Nu eram antrenat. Singurul mod în care [00:36:40]poți să o faci manual, dacă vrei, nu așa cu AI, este să te uiți pe mai [00:36:45]multe canale de televiziune Și să vezi aceeași tire pe 5-6 canale diferite dacă mai [00:36:50] dă cineva aceeași tire Da, dar nu le găsești[00:36:52] Cristian Onetiu: același timp. Nu le vezi sincron. Deci [00:36:55]trebuie să-ți iei câteva ore pe zi ca să faci treaba asta.[00:36:57] Asta făceam[00:36:58] George Buhnici: în începutul anilor 2000. [00:37:00] Da. Că pe vremea aia nu aveam social media și efectiv stăteam și mă uitam [00:37:05] și la chinezi și la Al Jazeera, mă uitam și la BBC și la CNN și după aceea începeam să fac o idee. Așa e. [00:37:10] Dar este un efort și chestia asta până la urmă te poate face [00:37:15] mai greu de manipulat, mai sarcastic.[00:37:18] Nu, nu cred că [00:37:20] ajungi la sarcastic cred că[00:37:20] Cristian Onetiu: sarcastic ești mai... Mai[00:37:22] George Buhnici: sătul,[00:37:23] Cristian Onetiu: te saturi de toată [00:37:25] manipularea. Păi da, dar atunci ești[00:37:26] George Buhnici: devis sătul când nu înțelegi. Când înțelegi Când înțelegi, cred [00:37:30] ajung la un moment dat să ți se ia de toți ăștia. Păi nu da, observi[00:37:32] Cristian Onetiu: Că toată lumea[00:37:32] George Buhnici: minte.[00:37:33] Cristian Onetiu: Păi da, da, devii observator.[00:37:34] Devii [00:37:35] observator. Și asta e drept. Nu mai ești sarcastic nu mai devii sarcastic [00:37:40] victimă ci devii cinic față de lume, [00:37:45]observator. Tu zici, păi așa funcționează lumea când o înțelegi cum funcționează lumea, nu mai te superi, nu mai [00:37:50] ai așteptări de la ea.[00:37:51] George Buhnici: Trebuie să înțelegem lumea că de aia suntem aici.[00:37:53] Cristian Onetiu: Da.[00:37:54] George Buhnici: Și tu ai [00:37:55] capacitatea asta de a evalua, ai și o metodă de care mi-ai povestit de pe stel Aplicăm pe stelul, pe [00:38:00]situația actuală?[00:38:01] Cristian Onetiu: Da, pe scurt așa.[00:38:02] George Buhnici: Poate că ne-am lălăit-o noi un pic, dar cred că [00:38:05] aveți un pic mai mult context în legătură cu felul în care ne raportăm, inclusiv la America și la alte părți [00:38:10] ale lumii în momentul ăsta, dar și la Europa, și înțelegem că are mai multe bune decât [00:38:15] credem, că diversitatea ne face mai rezistenți ca în pădure, că dacă ai diversitate, dacă [00:38:20] bradul ăsta a fost atacat, gândacu' nu are cum să sară motorul brad dacă mai sunt niște [00:38:25] fagi, niște carpeni între ei, știi?[00:38:26] Și atunci dacă în România ai probleme și n-ai probleme în [00:38:30]Germania sau invers, poți să ajungi în cele din urmă ca lucrurile astea să se... Dacă începem să funcționăm ca organism,[00:38:34] Cristian Onetiu: [00:38:35] dacă nu funcționăm ca organism, nu transferăm informațiile ADN de [00:38:40] la unul la altul, nu ducem anticorpii, dar dacă începem să funcționăm ca organism Europa, [00:38:45] Atunci vom face[00:38:46] George Buhnici: acest transfer rapid.[00:38:47] Ani de zile am observat chestia asta, nici o televiziune de [00:38:50]la noi nu avea corespondenți la Bruxelles, nu știu dacă ai observat. Și dintr-o dată un [00:38:55] european și-a dat seama că are o problemă de comunicare și în ultimii doi ani a început să [00:39:00] aibă corespondenți acolo să transmită europarlamentarii să aducă din [00:39:05] țările lor oameni care să vadă cum se întâmplă procesul ăsta pentru că e destul de ușor să te uiți la [00:39:10] distanță Ai mă că ea sunt într-un turn de filde și acolo și fac chestii.[00:39:12] Bă, până la urmă noi am votat, am venit să fac niște chestii.[00:39:14] Cristian Onetiu: [00:39:15] Dar tu uite-te la știri. Câte știri sunt în care se vorbește despre ceva de la Bruxelles, comparativ cu ce s-a [00:39:20]întâmplat în America, în Rusia, în China sau altul de acolo? Zero. Zero, da Nici măcar nu știm [00:39:25] ce rol are Parlamentul Europei. Exact. Noi nu știm.[00:39:28] Noi ne uităm și spunem, ce faceți mă [00:39:30] acolo? Cum ați ajuns să aveți atâta Binecurație, uite ce salarii au! Da, deci nu știm. Nu știm [00:39:35] Nici măcar comparativ cu alte sisteme [00:39:40] centralizate ca așa noastre, ce salarii au aia comparativ Ce roluri au? Cât de [00:39:45] democratic[00:39:45] George Buhnici: funcționează asta față de altele Habar n-avem.[00:39:47] Până la urmă tot la federalizare vom ajunge, dacă vrem să [00:39:50]fim competitivi și trufea sau altul din Europeană trebuie să se comportă ca o federație.[00:39:54] Cristian Onetiu: [00:39:55] Iar antreprenorii și oamenii cu spirit antreprenorial trebuie să înțeleagă lumea repede, pentru că dacă [00:40:00] nu înțeleg, s-ar putea să construiască modele de business [00:40:05] strâmbe, inutile sau să nu înțeleagă [00:40:10] stakeholderii, fie că e vorba de consumatori, e vorba de stat și administrație [00:40:15] publică centralizată sau locală, furnizori.[00:40:18] Deci dacă ai un [00:40:20] business care vinde în toată lumea, trebuie să te gândești bine în noua economie ce să faci Dacă ai furnizori din [00:40:25] America trebuie să te gândești rapid ce să faci și trebuie să înțelegi lumea pentru că tu nu poți să aștepți [00:40:30] doar când îți vine un mail de la furnizorul tău în care spune că îți vinde cu 40% mai scump sau tu [00:40:35] îi vinzi cu 30% mai scump.[00:40:36] Trebuie să anticipezi lucrurile astea. Trebuie să cunoști lumea Și [00:40:40] doi cred că, acum dau spoiler din ce mi-am pregătit [00:40:45] aici, cred că vor fi o grămadă de oameni. Întreprenori de nevoie. [00:40:50] Nu de vocație sau de pasiune sau de viziune. [00:40:55] Antreprenori de nevoie. Pentru că își vor pierde relevanța job-urile lor în pozițiile pe care le au [00:41:00] acum.[00:41:00] Ajungem acolo.[00:41:02] George Buhnici: Câteva întrebări foarte directe și aplicate, ca să fim [00:41:05] și un pic concreți, că mulți oameni o zică vorbiți mult, dar da ține ceva. Bun. Dolari. [00:41:10] Ținem dolari asaltea sau nu? Aș recomanda nu. De ce? [00:41:15] Politic sau...?[00:41:16] Cristian Onetiu: Și, și. Și, și. De [00:41:20] ce dolarul este moneda internațională? Pentru că [00:41:25] stăpânul sau capul lumii libere era american.[00:41:28] Când capul lumii [00:41:30] libere nu mai e american, eu nu știu cine o să fie, ar fi bine să te gândești că nu mai va, [00:41:35] nu, nu, îi va fi greu să păstreze [00:41:40] puterea absolută pe care a avut-o. Plus că avem pe alții care au interese. Uite pe ăștia cu [00:41:45] BRICS-ul, uite pe alții care așteaptă la colți de mult. Adică și ei vor fi loviți de, [00:41:50] așa cum Europa e lovită în democrație și dolarul va fi, așteaptă la cotitură de prea mult timp alții să [00:41:55] vină cu concorența unui currency.[00:41:58] Deci vorbești de[00:41:58] George Buhnici: competiție, da? [00:42:00] Crezi într-un scenariu în care administrația americană va devaloriza dolarul ca să [00:42:05] lăcută la[00:42:05] Cristian Onetiu: export? Da, a început de mulți o să continue să facă treaba asta. Deci și prin [00:42:10] genul ăsta de măsuri, și prin măsurile care de fapt [00:42:15] erodează încrederea în capacitatea Americii de a mai vrea să fie [00:42:20] polițistul lumii și puternicul lumii.[00:42:24] [00:42:25] Ok, deci nu ținem dolari. Aș recomanda să [00:42:30] ne obișnuim cu... Ideea de [00:42:35] Wall Street, de a avea multe forme de asset-uri și [00:42:40] să ne uităm dimineața să vedem care a scăzut, care a crescut. Mai bine să ne obișnuim să [00:42:45] avem 10 currency-uri și 10 tipuri de asset-uri care au o anumită fluctuație [00:42:50] decât să stăm îngrijorați cu toate ouăle puse pe dolar și toată [00:42:55] dimineața să ne uităm, să vedem ce-a făcut ăia.[00:42:58] Dacă vrei să nu fii la mâna [00:43:00] altora, trebuie să ai diversificare. Diversificare înseamnă să ai și euro, [00:43:05] înseamnă să ai și currency-uri internaționale care circulă dar și [00:43:10] currency-uri netradiționale. Adică deja [00:43:15] poți în orice companie să-ți faci conturi de cripto, poți să operezi, adică de ce să nu [00:43:20] ai mai multă mai puțină expunere față de...[00:43:25][00:43:25] Degemonia unui dolar. Deci mai puțin dolar și mai mult euro. Mai mult [00:43:30] euro, mai mult... Chiar și cripto. Chiar și cripto da. Trebuie să ai stomac [00:43:35] de jucător pentru chestia asta. Adică trebuie să te uiți dimineața să nu te panichezi că a [00:43:40] scăzut 10%, că a făcut nu știu cine, nu știu ce. Adică trebuie să ai un pic de stomac.[00:43:44] [00:43:45] Dolarul nu va scădea 10% peste noapte, dar în 3 ani de zile va fi și [00:43:50] va avea și el niște spaicuri. Mă aștept să aibă niște spaicuri. Dar trebuie să fii jucător și trebuie să te înțelegi că [00:43:55] nu mai e lumea de mai demult când te culci cu 10 lei în buzunar și te treci tu cu [00:44:00] 10 lei și poți să cumpere acele lucruri cu 10 lei.[00:44:02] Adică noi ce vorbim aici vorbim din părerile [00:44:05] noastre personale. Nimic din ceea ce spun eu nu vreau să fie luat ca mai [00:44:10] mult altceva decât o opinie personală din ceea eu gândesc și ceea fac pentru business-urile mele. [00:44:15] Noi ne strângem informațiile din sursele noastre și ajungem la niște [00:44:20] concluzii.[00:44:20] George Buhnici: Am mai spus chestia asta, nu cheltui pe crypto decât banii pe care ești pregătit să-i [00:44:25] pierzi pentru că s-ar putea să-i pierzi.[00:44:26] Sunt șanse mai mari de zero să pierzi bani în [00:44:30] crypto, da? Da, în multe alte zone, chiar[00:44:32] Cristian Onetiu: și în piață de capital. [00:44:35] Dacă te duci acum și începi să pui bani în piață de capital și să cumperi acțiuni și să vinzi, come [00:44:40] on. Adică știi vorba, unii în bursă vin cu experiență unii vin cu bani, [00:44:45] aia care a venit cu experiență pleacă cu bani, aia care a venit cu bani pleacă cu experiență.[00:44:49] George Buhnici: Iar la [00:44:50] crypto, chestiile astea sunt și mai dure, pentru că am văzut inclusiv oameni din jurul lui Trump care [00:44:55] au făcut monede și tot felul de combinații de crypto. Pare un free-for-all, toată [00:45:00] lumea este, e foame de bani, băieții , e foame de bani așa e. E foame de bani dar pe [00:45:05] partea de crypto, cum o vezi în perioada asta?[00:45:07] Ți se pare că piața e sus, e jos? E [00:45:10] sub-evaluată e supraevaluată[00:45:11] Cristian Onetiu: Sub. De[00:45:12] George Buhnici: ce?[00:45:14] Cristian Onetiu: Pentru[00:45:14] George Buhnici: că[00:45:14] Cristian Onetiu: o [00:45:15] țin. Au mai fost perioade în istorie în care au ținut-o acolo până [00:45:20] când și-au făcut ITF-urile lor, până când au cumpărat la prețul la care au vrut ei.[00:45:23] George Buhnici: Am mai[00:45:24] Cristian Onetiu: spus chestia [00:45:25] asta. În continuare ea prin surprindere. Deci e atât de [00:45:30] avantgardist scripton cât i-a luat...[00:45:32] Bitcoin-ul [00:45:35] le-a luat înainte. Ei se gândeau la lucrurile astea, dar le-a luat-o înainte mult, abia s-au prins cu [00:45:40] el care-i treaba, dar sunt încă întârziați cu tot ce poate, crypto, [00:45:45] blockchain și tot ce înseamnă tehnologiile descentralizate de astăzi DAO și așa mai departe. Ei [00:45:50] de-abia țin pasul, e o mașină care a pornit...[00:45:53] Cu 800 la oră [00:45:55] și ești cu un elastic prins în spate și mai trage câteodată elasticul așa și mai prind, [00:46:00] dar se uită iar a plecat mașina, bă de abia ne-am prins cu treaba asta, bă iar a plecat. [00:46:05] E mult mai dinamic, e mult mai dinamic domeniul decât pot ei duce [00:46:10] și pot nu reglementa ci strânge [00:46:15] sau[00:46:15] George Buhnici: capitaliza ei, știi?[00:46:16] Cristian Onetiu: Dar[00:46:17] George Buhnici: până la urmă, uite și guvernanții americani după ce [00:46:20] păreau anti-anti-anti, acum declară public că vor încerca să acumuleze din orice sursă [00:46:25] posibil. Păi de ce? De[00:46:26] Cristian Onetiu: ce până acum au fost anti? Dacă mie nu-mi place că faci tu platforma [00:46:30] cetățean.ro și deschizi mintea oamenilor, o-ți dau 10 [00:46:35] motive să închizi și să urlu la tine și peste 3 ani când ești și tu [00:46:40] pregătit, o să spui uite am făcut și eu noi un tool cu un AI care să-i ajute pe oameni.[00:46:43] Dar ea e a, nu mai e [00:46:45] descentralizat, nu mai e, nu. E, îl controlez eu acolo dau la butoane dau eu. Mai așa, mai [00:46:50] așa. Așa-i peste tot. Atunci când nu înțelegi ceva și știi că-i potențial acolo, îl [00:46:55]reglementezi și dai în el până-l omori. Și când îl omori cumperi ieftin și după aceea [00:47:00] zici, bă știi ce? Bă nu-i chiar așa de rău.[00:47:02] Am început să-l înțelegem. În[00:47:04] George Buhnici: [00:47:05] paranteze și am început să-l deținem. De ce? E încă de vreme. Pentru că de [00:47:10] cele mai multe ori ni se pare că am ratat și ideea asta, când de fapt schimbarea nu se întâmplă [00:47:15] peste noapte, durează o vreme și sunt încă destul de multe lucruri care încă [00:47:20]sunt în infanție, cum zicem.[00:47:23] Știi Sunt la început. [00:47:25] Alte lucruri mai vezi că sunt încă de vreme. Pentru... Partea[00:47:28] Cristian Onetiu: asta de [00:47:30] America, am intrat deja în zona asta și speranța mea este ca Europa să [00:47:35] rămână bastionul democrației, fragil, mușcat de [00:47:40] fund din toate părțile și izolat, chiar văd o [00:47:45] izolare în viitorul în perioada următoare, și pe toți ceilalți care [00:47:50] încearcă să muște.[00:47:51] În România cred că politic ne [00:47:55] vom... Ne vom bătători mințile, nu știu cum o să fie, [00:48:00] pentru că o să continue toată zona asta de populism economic. Mă uit [00:48:05] îngrijorat la tot ce înseamnă impactul promisiunilor dubioase, [00:48:10] politice în zona de cifre. Nu au niciun fel de sustenabilitate, dar [00:48:15] mă îngrijorează că oamenii nu sunt curioși de a înțelege [00:48:20] cifrele.[00:48:20] Adică să te lași așa ușor păcălit de cineva care spune că o să-ți [00:48:25] dau, nu o să-ți mai iau fără să înțelegi că... Că împărțim la toată lumea...[00:48:30] [00:48:35] [00:48:40][00:48:44] Că genul [00:48:45] ăsta de mesaj nu că prinde, înțeleg că prinde. Dacă nu ne trezim și că [00:48:50] nu există voci raționale care să vorbească numai despre asta, zic că, bă, știi ce, eu nu [00:48:55] mai vorbesc la emisiunea asta despre nimic până nu mă răspunzi la întrebarea asta. Pentru că tu îți bazezi tot [00:49:00] mesajul pe genul ăsta de argumente.[00:49:03] Până nu mi-e explici, eu nu te mai [00:49:05] întreb ce ai mai făcut când ai fost mic, cu cine te-ai mai certat, eu nu-ți mai dau spațiu de emisie până când nu [00:49:10] rezolvi axiomele cu care tu pornești sub formă de platformă program și care nu sunt [00:49:15] sustenabile. Dacă mi le explici pe alea după aceea vorbim despre tot ce vrei tu.[00:49:18] Dar nu mi-ai răspuns la [00:49:20] lucrurile pe care... Marșalitatea emisiunilor de televiziune par spălări zilele astea Da. Da, deci aici [00:49:25]trebuie să avem grijă unii de noi și trebuie să ne manifestăm spiritul civic mai mult între [00:49:30] prieteni, între apropiați, între oamenii care pot vorbi despre ceva. Dar scurt pe[00:49:34] George Buhnici: partea politică de [00:49:35] la noi, oamenii au impresia că totul se joacă acum, nu mai nu se joacă tot.[00:49:38] Din punct de vedere parlamentar [00:49:40] e închisă pentru voturile patru ani. Deci avem parlamentul rezolvat, guvernul n-ai cum să îl dai jos, [00:49:45] poate să vină orice președinte, nu poți să schimbi configurația care e la putere în momentul ăsta. Hai [00:49:50] să ne trezim un pic. Bătălia este pentru cine pune și la servicii. Pe [00:49:55] partea asta politică este multă gargară se vorbește mult, sunt tins să-ți dau dreptate [00:50:00] că următorii patru ani ne vor arăta cât departe se poate duce suveranismul ăsta la noi.[00:50:04] Cristian Onetiu: [00:50:05] Da. Da? Deci asta, nu vorbesc numai până la alegere, acum. Eu vorbesc de... În următorii patru ani. Da. [00:50:10]2025, 2026, 2027. Deci asta se va amplifica tot mai mult. Ok. Pentru că indiferent ce se va întâmpla și [00:50:15] dacă câștigă un suveranist sau nu președinția, subiectul ăsta nu s-a [00:50:20] terminat. Corect El nu se închide acum.[00:50:21] Din potrivă, el se amplifică sub o formă de [00:50:25] gherila, că am rămas ne-au furat, sau sub formă de hai să le arătăm la aia și hai [00:50:30] să dărâmăm tot ce e așa că nu-i bun. Deci asta va continua într-o formă sau alta, ambele [00:50:35] Va trebui să ne înarmăm cu rațiune și cu discuții de critical [00:50:40] thinking, că tot am vorbit de critical thinking și critical thinking îmi scria cineva pe [00:50:45] un comentariu dom'le, dar să nu mai fim atât de critici Critical thinking nu înseamnă că îl critici pe [00:50:50] celălalt înseamnă că despachetezi, de acolo vine din greacă despachetezi un termen [00:50:55] să-l înțelegi adică îl raționalizezi puțin îl pui pe hârtie, nu că tu ai o idee și [00:51:00] critical thinking înseamnă eu să fiu împotriva ta[00:51:02] George Buhnici: să te[00:51:02] Cristian Onetiu: critic.[00:51:03] George Buhnici: Critical thinking, dacă [00:51:05] acest maga, dacă suveranismul american reușește, crezi că [00:51:10] următorul parlament de la noi va fi suveranist? Va avea majoritate suveranistă? În Europa? Da. [00:51:15]Adică MAGA, ce vor ei? Da, pentru că MAGA nu a reușit să [00:51:20] facă Europa MAGA încă, dar dacă planul lui Trump cu roligarhii [00:51:25] lui cu MAGA, cu toate mișcarea asta reușește în America să o facă cumva nu știu, great, [00:51:30] grozavă dacă fac America grozavă în mătorii 2-3 ani, până la mătoare alegeri [00:51:35] crezi că poate să răstoarne și America și Europa să o facă MAGA?[00:51:38] Cristian Onetiu: Dacă o face [00:51:40] grozavă, da dar mă îndoiesc că poate să o facă adică [00:51:45][00:51:46] George Buhnici: apropo de cinism Hai că-mi notezi, fii atent, suntem în [00:51:50] neapropiem de, ne registrăm încă în martie martie 2025, Cristian Nețiu a spus așa [00:51:55] că Trump nu o să reușească[00:51:56] Cristian Onetiu: Nu cred, nu pentru că are foarte multe lucruri adică singurul [00:52:00] lucru care-l văd care văd să-l reușească este să facă o dinastie din familia lui [00:52:05] asta o văd sau din apropiații lui, să zicem Știi că a vrut să o pună pe Ivanka [00:52:10] să candideze Păi Uite-te și tu la pozele astea, cum vezi toată familia acolo, nu-ți [00:52:15] arată dinastie?[00:52:16] Adică când dacă venea Obama, [00:52:20] nu că țin eu cu Obama, nu țin nici cu nici care, n-am nicio treabă cu ei, dar zic ca și [00:52:25]comparație, dacă venea cu Michel în dreapta să o pună nu știu ce, păi sărea toată [00:52:30] lumea în sus. Dar a încercat Clinton. Noroc că s-a [00:52:35]împiedicat Clinton. Da mă de fapt în esență, toți încearcă același lucru.[00:52:39] Când [00:52:40] ai putere absolută.[00:52:42] George Buhnici: Nu puterea absolută [00:52:45] orbește absolut.[00:52:46] Cristian Onetiu: Te face cea mai [00:52:50] absolutistă persoană din lume. Nu există, nu există nu ne-a arătat istoria niciodată până acum, [00:52:55] că doar din istoria care o știm noi așa nostalgică, că acel mare cezar a fost bun pentru [00:53:00] oameni. Nu știu Nu știm A fost tot despre puterea lor și despre toate Tot revenind la America, dar[00:53:04] George Buhnici: [00:53:05] trebuie să te mai întreb ceva.[00:53:06] Da,[00:53:06] Cristian Onetiu: ultima.[00:53:06] George Buhnici: Elon Musk. Eu zic Elon Musk, tu spui? [00:53:10][00:53:10] Cristian Onetiu: Eu[00:53:10] George Buhnici: zic Peter Thiel Adică? Păi [00:53:15] trebuie să te duci mai sus. Apropo de știri, știi? Există cineva mai șmecher[00:53:18] Cristian Onetiu: decât Elon Musk acolo? Peter Thiel, [00:53:20]clar. De ce? a fost. Păi întotdeauna a fost. Și angajatorul lui principal și finanțatorul lui principal [00:53:25] cum? Adică nici nu se pune problema cine-i...[00:53:26] Păi Musk e cel mai[00:53:27] George Buhnici: bogat[00:53:28] Cristian Onetiu: unul de pe[00:53:28] George Buhnici: planetă. [00:53:30][00:53:30] Cristian Onetiu: Că așa... Și teoretic cel mai puternic. Eu sunt în 500 Forbes, dar [00:53:35] eu mai știu încă 10.000 care nu sunt acolo și care au mult mai mulți bani [00:53:40] decât... Eu n-am atâția bani cât scriu acolo și au de 100 de ori mai mulți bani și nu știe nimeni. [00:53:45] Nu e vorba de asta. E vorba de...[00:53:46] Lupta nu mai e pe banii. Banii sunt peste tot. E o luptă [00:53:50]ideologică Peter Thiel este un ideolog puternic. Foarte puternic. Foarte [00:53:55] puternic. Și a învățat de la René Girard niște lucruri fantastice care le-a [00:54:00] concretizat într-un capitalism [00:54:05] brutal. Brutal. [00:54:10] Elon Musk e mai... Umanist, parcă decât [00:54:15] Peter Thiel. Adică acolo ce văd eu mai departe ce [00:54:20] pot să înțeleg mai departe, că acolo este vârful [00:54:25] acestor mari bogații ai lumii cu companiilor [00:54:30] tehnologice.[00:54:30] E doar putere? E doar obsese de putere? Nu. Cei mai periculoși sunt [00:54:35] ăștia care au ideologie. Care cred că lumea asta era [00:54:40] cum e, că ne ducem în râpă, [00:54:45] inevitabil. Dar, vezi, și fașismul tot așa funcționează. Identifică [00:54:50] un lider maxim care te salvează, nu o instituție. Trebuie să identifice un pericol și [00:54:55] un dușman.[00:54:55] Deci acestea sunt caracteristicile premergătoare unui în [00:55:00]Italia, fașist. Așa s întâmplat. E aceeași rețetă. [00:55:05] Ok.[00:55:06] George Buhnici: Deci cât mai dorează relația lui Elon cu Trump? [00:55:10] Depinde de[00:55:11] Cristian Onetiu: pilă.[00:55:12] George Buhnici: Cel al cărui nume nu-l pronunțăm nu? Ca Harry Potter [00:55:15] Exact, exact. Voldemort. Depinde de vil că til l-a pus și pe Vens. Ascul [00:55:20] niște podcast-uri din state în care ei vorbesc cu foarte multe în fază despre acest patriotism al [00:55:25] oamenilor din tehnologie care vor să salveze țara și [00:55:30] trebuie să repare guvernul că e plin de s

Send us a textIn part two of our conversation with psychologist and author Dr. Adam Dorsay, we're diving into how to build connection—not just feel it. This episode is all about friendship, chosen family, and why adult connection often needs more intention (and less perfection) than we think.Angela, Sami, and Adam explore the vulnerability of reaching out, the reality of feeling lonely in a busy world, and the beauty of showing up for the people who matter. From voice texts to Google Sheets to hammocking over creeks (you'll get it when you listen), this conversation is packed with practical ways to create more closeness in your everyday life.If you've ever wondered how to go from “we should hang out” to “this person is my person”—this episode is for you.What You'll Learn in This Episode:Why adult friendship takes effort—and why it's worth itThe different levels of connection (and how to go deeper)How “quests” can bring magic and meaning into relationshipsWhy perceived support is just as powerful as real supportHow to bring more fun, awe, and intention into your connectionsKey Takeaways:Reconnection starts with a single reach-outYou don't need more friends, just more realnessAwkwardness is the cost of meaningful friendship—pay it anywayTime is your most non-renewable resource—spend it wiselySpecial Offer:Ready to build more connected relationships? Grab a copy of Super Psyched for actionable tools to create deeper bonds with yourself and others—and don't forget to pair it with Traveling Light to realign your inner world.Where to find Adam:Adams Book: Super PsychedAdams Podcast: SuperPsyched with Dr. Adam DorsayContact AdamOrder Traveling Light wherever you get your books!Sign up at bfreakingawesome.com to get the latest news, insights, and episodes straight to your inbox.Follow Be Freaking Awesome on Facebook, LinkedIn, Youtube, and Instagram.Let us know what questions you want to be answered and discussed by emailing us at podcast@bfreakingawesome.com.

In this episode of Dietitian Boss, Libby Rothschild, CEO and founder of Dietitian Boss dives into essential strategies for attracting new clients and managing relationships effectively to grow your dietitian business.What You'll Learn in This Episode: It's important to build strong relationships and stay organized with systems like Google Sheets to track session notes and follow-ups. This helps keep clients engaged and loyal. Networking, offering free nutrition talks, and creating referral programs can help attract new clients, even when you're just starting out or rebranding. Using platforms like Instagram and Facebook strategically, with consistent and targeted content, is a great way to build trust and attract clients. Engaging with your audience through comments and DMs is also crucial. These are effective for building trust with potential clients while providing valuable content. Offering time-sensitive discounts can increase sign-ups. You don't need a fancy website to start; a simple landing page with key info is enough. As your business grows, you can gradually enhance your website. Avoid relying too heavily on paid ads before having a solid foundation with organic strategies like referrals and follow-ups. This can lead to better long-term success. Connect with Libby: Instagram: @libbyrothschild | @dietitianboss YouTube: Dietitian Boss Share with Us: If you found this episode helpful, share it with a friend or tag @dietitianboss on social media and let us know how it resonated with you! Resources:Are you ready to get support? Team Dietitian Boss offers support to help you start, grow and scale your private practice. Book a call to learn more about what options we offer to help you based on your stage of business. Discover the seamless experience of Practice Better through our referral link! Join us on a journey of enhanced wellness and efficiency. Start here! Join our membership The Library HERE Are You Maximizing Your Marketing? Take the Quiz to Find Out and Unlock Your Full Potential as a Dietitian! Want to hear client success stories? Review here. Disclaimer: This episode contains affiliate links. If you make a purchase through these links, we may earn a small commission at no additional cost to you. We only recommend products and services we genuinely use and believe in. Your support helps keep the podcast running—thank you!

In this episode of Grow a Small Business, host Troy Trewin interviews Ian Myers, founder of Oceans, shares his journey of scaling from 2 to 50+ team members in just three years. By leveraging Sri Lanka-based operational outsourcing and referral marketing, Ian achieved remarkable global growth. He reveals how Oceans thrived with minimal marketing spend of less than $100k. Ian also discusses overcoming challenges, maintaining team culture, and his unique approach to recruitment. Discover actionable insights on scaling effectively and sustainably. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: What do you think is the hardest thing in growing a small business? Ian Myers believes the hardest thing in growing a small business is acquiring customers. He highlights the challenges of standing out in a crowded market, dealing with fragmented attention, and the rising costs of customer acquisition, such as skyrocketing ad expenses on platforms like Facebook. What's your favourite business book that has helped you the most? Ian Myers does not read business books. As a literature major, he prefers reading fiction and historical biographies. However, he emphasizes learning from advisors, team members, and personal experiences rather than relying on traditional business literature. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Ian Myers recommends Morning Brew podcasts and newsletters as excellent resources for business insights and updates. He also mentioned Troy Trewin's podcast, Grow Small Business, as a valuable source for learning about business growth and overcoming challenges. Additionally, Ian values real-world experiences, networking, and seeking guidance from advisors and peers for tailored learning and support. What tool or resource would you recommend to grow a small business? Ian Myers recommends using Google Workspace (G Suite) as a powerful and versatile tool for growing a small business. He highlights its simplicity and effectiveness, particularly Google Sheets, which he believes can handle most business needs during the early stages. He advises avoiding overly complex tools and focusing on practical, user-friendly solutions. What advice would you give yourself on day one of starting out in business? Ian Myers advises himself to avoid being too hard on himself or his team. He emphasizes the importance of not overthinking small mistakes, recognizing that they often don't matter in the long run. Ian highlights the value of patience, self-compassion, and focusing on building a resilient mindset for long-term success. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey.     Quotable quotes from our special Grow A Small Business podcast guest: Real businesses should be able to grow on the strength of referrals alone – Ian Myers Recruitment is where everything begins; it's the foundation of success – Ian Myers Growing quickly is as challenging as not growing at all—it comes with its own set of pains – Ian Myers      

Smarter Marketing Measurement: Your Competitive Edge for Revenue Growth"The big ‘aha' moment for most marketers comes when they cut something they thought was working, wait 30 or 60 days, and see that sales remain exactly the same. That realization—that they were spending money on something with zero impact—can be both eye-opening and unsettling." – That's a quote from  Jeff Greenfield, CEO of Provalytics and a sneak peak at today's episode. Today, we're diving deep into one of the most critical challenges in modern marketing: measurement.How do you know if your marketing dollars are truly driving revenue? Are you making data-driven decisions—or just guessing? In today's episode Smarter Marketing Measurement – Your Competitive Edge for Revenue Growth, I'm joined by Jeff Greenfield, CEO and co-founder of Provalytics.In this episode, Jeff and I discuss:✔️ Why most marketing measurement is broken—and how to fix it✔️ The impact of upper-funnel branding and how to prove its ROI✔️ How AI and machine learning are transforming attribution✔️ How to align marketing and finance using a single source of truthBe sure to listen to the end where Jeff shares actionable steps to improve your measurement strategy today!Are you ready to take your marketing strategy to the next level! Let's go! Kerry Curran (00:01.144)So welcome, Jeff. Please introduce yourself and share a bit about your background and expertise.Jeff Greenfield (00:07.758)I'm Jeff Greenfield. I am the co-founder and CEO of Provalytics, an AI-driven attribution platform. Since 2008, I've been in this space to answer that old question from John Wanamaker: "Half the money I spend on advertising is wasted. The only problem is, I don't know which half." Since 2008, I've been helping marketers and brands determine which half is wasted and how to redeploy those existing funds to increase their return on investment.Kerry Curran (00:45.678)Excellent. We're excited to hear everything you know about analytics, data, and attribution. So tell us—when your prospects or brands call you for the first time, what are some of the business challenges they face that make them realize they need your help?Jeff Greenfield (01:06.432)I'd say one of the top challenges is the concept of overcounting. Most marketers operate in more than one channel—typically five or six or more. Each channel has its own way of counting. The best way to think about it is that when you're advertising on Meta, they don't know that you're also on TV. They don't know that you're on Google. Criteo doesn't know that you're on Amazon.Kerry Curran (01:17.742)Mm-hmm.Jeff Greenfield (01:33.294)If you have a thousand orders in a day and you're working across five partners, when you add up all their data, it may actually tell you that you had 5,000 orders. So, overcounting is a major issue. Marketers often ask, “How do I figure out all this math?”Another big challenge is knowing that, as a marketer, you hear anecdotally that channels like connected television (CTV) and podcast advertising work for brands similar to yours. Yet, when you try them, you don't see results, and you wonder, “What's the magic? How is it working for them, but not for me?” You don't see the numbers going up, and you're trying to figure out why.Finally, one of the biggest challenges is the constant tension between marketing and finance. Finance teams are heavy on math, and they often talk about marketers under their breath, saying we don't understand how math works. Meanwhile, marketers think finance doesn't understand how marketing works. This disconnect is critical because finance controls the budget. If you want more budget, you have to speak their language. Those tend to be the biggest issues.Kerry Curran (02:57.442)Yeah, it's definitely a challenge. I'm nodding and laughing because we all know that CFOs are the hardest to convince of marketing's value—especially for upper-funnel initiatives. I believe in the rising tide lifting all ships when it comes to marketing, but you're right. If you can't align investment at the channel level or prove overall impact, it becomes much harder to justify.You're helping clients identify the sources of traffic and revenue. How do you solve for this? How are you helping them build out a single source of truth?Jeff Greenfield (03:47.534)That's the key—figuring it out. One issue within organizations is that, going back to my earlier example, if a company has five agencies, each agency is using its own methodology. They rely on platform metrics, their own internal metrics, and the marketing team's metrics. So, if each agency uses three different methods, and then finance has its own, that means the company has 15 or 16 different sources of truth.Kerry Curran (03:56.077)Yeah.Jeff Greenfield (04:17.358)This becomes a huge issue. We solve it using a statistical, machine-learning, AI-driven approach.Back in 2008, when I built C3 Metrics, we could collect 100% of the data—all website data, third-party data, and impression data. We could track an end-to-end trail, with date and timestamp, whenever someone converted.Then, privacy regulations changed everything. Facebook, YouTube, iOS—they all said, “You can't have impression data anymore.” Now, there are more data gaps than available data. So, we had to ask, “How do we fill these gaps?” That's where statistics, machine learning, and AI come in.The great thing is that we no longer need user-level first-party data. AI has become so advanced that all we need is daily aggregated marketing data from platforms and separate conversion data. We can link them together.This allows us to connect digital and traditional channels to digital KPIs—whether on a company's website, Amazon, or other marketplaces. We can even connect marketing impressions to individual scripts written each day.We're now in a privacy-centric world. We're not tracking at the user level, but because of stronger math and faster computers, we can achieve insights that were previously impossible.Kerry Curran (06:26.286)That's incredible. You bring up so many examples of how difficult it is to track conversions and touchpoints, and to demonstrate a channel's benefit and halo effect. So, break it down—how do you help brands, as you've said before, measure the unmeasurable?Jeff Greenfield (06:54.636)It's really about understanding how different channels impact one another.I was talking earlier today with a TV agency for one of our clients, and I reminded them how much things have shifted. Years ago, direct response TV ads would say, “This product is only available through this 800 number—limited supplies!” People would stop what they were doing and call.Now, consumers know they have options. They can visit the website, check Amazon, or walk into Walmart. The challenge is understanding how media in one channel influences conversions in another.For example, a brand might run TV ads directing viewers to their website, but most people actually go to Amazon instead.The biggest way we help brands is by taking data through a step-by-step process. First, we align the internal marketing team, because this is a new way of looking at data. Insights may feel uncomfortable at first—because they challenge assumptions.Then, we work with agencies. Brands hire search agencies to follow Google's guidance. But when you're advertising in 20 different places, you need to shift focus. Convincing agencies to adopt a new methodology takes time.Once everyone is aligned, we integrate the data into internal dashboards. This is where things get exciting—the CMO or VP of Marketing can go to finance and say, “Look at the dashboard. The numbers add up. Overcounting is fixed. The halo effect is accounted for.”And that's how you, as a marketer, get a bigger budget to grow the brand.Kerry Curran (10:34.094)That's so smart. Change management is one of the hardest parts of implementing new strategies, especially in marketing. How do you convince marketers, agencies, and CFOs to trust your data?Jeff Greenfield (11:04.142)Great question. Unlike old attribution models, which weren't incremental, our data is fully incremental.To build trust, we back-test all data. We validate models using a method called K-fold testing. Instead of withholding a full month of data, we train the model with a month's data but hold back different portions across multiple tests. This lets us validate the model while keeping recent data.But the real proof comes when marketers act on our insights. The moment they cut a campaign they thought was working, and 30–60 days later, sales remain unchanged—that's the aha moment.Here's the transcript with only grammar corrections, ensuring clarity while maintaining the original tone and intent:  Jeff Greenfield (11:04.142)Well, that's a great question. Unlike the days of attribution—where the big complaint was that it was never incremental—our data is entirely based on incrementality. Everything we do is incremental. One of the ways we convince people of this is by back-testing all the data to validate the models.Kerry Curran (11:05.688)You.Kerry Curran (11:11.054)Mm-hmm.Jeff Greenfield (11:33.986)What I mean by that is, if you go back to the old days of marketing mix modeling, you would use about three years' worth of data. The last month of data would be held back, and then you would ask the model to predict the revenue for that most recent month. You could then compare the prediction with actual revenue to assess how well the model worked, which helped build confidence in the results. However, those results were based on a three-year period and were primarily used for planning the next year.Kerry Curran (12:03.832)Mm-hmm.Jeff Greenfield (12:04.158)But marketers today are most interested in what happened in the last month or even the last week. We don't want to hold back that data. There's been a lot of work in machine learning and AI to validate models while still providing the most recent insights.A technique called K-fold testing was developed for this purpose. It involves training the model using a month's worth of data while holding back a portion of the days. For example, we might hold back the revenue, leads, or add-to-cart data for 20% of the days and ask the model to predict those values. Then we repeat the process, holding back a different 20%, and do this five times. By the end, we've held back 100% of the data at different points, allowing us to fully validate the model's accuracy.Even though we can show a chart demonstrating that the model predicts outcomes with, say, 93% accuracy, nothing beats real-world testing. If the model suggests that a campaign isn't producing the expected results and recommends cutting it by 50%, we can test that recommendation by actually reducing the spend and observing what happens.Kerry Curran (13:11.758)Mm-hmm.Jeff Greenfield (13:26.816)The big “aha” moment for most marketers comes when they cut something they thought was working, wait 30 or 60 days, and see that sales remain exactly the same. That realization—that they were spending money on something with zero impact—can be both eye-opening and unsettling.The truth is, if you're not using analytics at this scale, much of what you're doing may have little to no impact. That's the first thing to recognize. But it's also important to understand that you didn't know any better before. The focus should always be on improving and moving forward. The best way to build trust in the model is to first show how well it predicts outcomes, and then implement the recommendations to see the results in action.Kerry Curran (14:18.946)Yeah, that's so smart. I love how you're able to prove the impact of your model and show how it works. It's a challenge to truly understand what's working in marketing.One of the things we've discussed before is the impact of branding initiatives and how different channels influence the bottom line. How are you uncovering those insights for marketers, especially in channels where there's less of a direct click path?Jeff Greenfield (14:54.636)First off, I think many marketers who have only worked in digital marketing have a warped view of how marketing actually functions. I blame Google Analytics for this because it's entirely click-based.Many marketers believe that we invest dollars to buy clicks, and clicks lead to sales—that's how marketing works. But that's actually not how marketing works.The click is the last thing that happens. What we do as marketers is invest dollars to buy eyeballs, which we call impressions. We buy impressions to capture attention. The job of those impressions is to build awareness, and when awareness is built up enough, people will take action—whether that's visiting a store or, in today's world, clicking on a website.For most brands today, their "store" is online, meaning clicks lead to conversions. But the hyper-focus on clicks—driven by Google, Meta, and other digital platforms—has pushed marketing dollars toward the lower funnel, at the expense of brand-building efforts.Kerry Curran (16:22.126)Mm-hmm.Jeff Greenfield (16:22.242)And that's a problem because the lower funnel is the most competitive space. It's a bidding war. If you spend the same budget this year as last year on a particular channel, you'll likely get fewer clicks because the cost per click keeps rising. Just look at Meta's and Google's earnings reports—they keep increasing because advertisers are stuck in this lower-funnel trap.Kerry Curran (16:42.232)[Laughs] Mm-hmm.Jeff Greenfield (16:50.102)Larger brands are catching on. They're moving up the funnel. Investing in upper-funnel marketing is the gift that keeps on giving because your funnel stays full. It delivers returns at twice the rate of lower-funnel tactics.We measure this by focusing on how marketing actually works—tracking impressions rather than just clicks. Our impression-centric model allows us to compare different channels—linear TV, CTV, direct mail, paid social, and more—on an apples-to-apples basis.Branding efforts often take longer to show impact, but we track multiple KPIs, not just revenue. We incorporate leading indicators, such as website traffic, call center volume, and other engagement metrics, to capture branding's long-term effects.Branding has always been critical, but now it's finally being recognized as the key to long-term growth.Kerry Curran (18:40.856)Mm-hmm.Kerry Curran (18:44.812)Yes, I completely agree. I've seen this play out across multiple brands. There's been such a race to the bottom—just focusing on immediate conversions without building awareness or customer relationships.I hope more marketers and CFOs are listening to this. Branding is the growth lane, and making smarter investments across channels is what truly drives long-term revenue growth.Jeff Greenfield (19:18.614)A thousand percent. Most marketing today is focused on offers, benefits, and limited-time deals. But brands that differentiate themselves with emotional messaging—connecting with their audience on a deeper level—win in the long run.Marketers obsessed with lower-funnel performance often forget that consumers form emotional connections with brands, and those connections drive purchasing decisions. The complexity of digital marketing has caused many to lose sight of fundamental marketing principles.Kerry Curran (20:14.53)Yes, I agree! That's exactly why we're here—to help educate people on marketing strategies and foundations.One key thing you've pointed out is that you can tie ad creative and messaging to performance. Going back to that emotional connection, how are you testing and measuring it?Jeff Greenfield (20:43.694)Absolutely. We incorporate ad creative as a dimension in our model. This works well for video, TV, and radio advertising. Even for search and social, brands can extract key ad attributes and integrate them into their marketing hierarchy.Once you categorize creative elements, you can analyze which components are driving higher sales or leading indicators. This data informs future creative strategies, ensuring continuous improvement. That's what makes this so exciting.Kerry Curran (21:32.62)I love that. Insights like these help brands become smarter, more efficient, and more effective with their marketing investments.Jeff, thank you so much for your expertise. For marketers who want to improve their measurement approach, where should they start?Here's your transcript with only grammar corrections, ensuring clarity while maintaining the original tone and intent:  Jeff Greenfield (20:43.694)Absolutely, because that becomes one of the dimensions of the model. What's really exciting is that when brands actually take the time, they can easily analyze this for video advertising, TV, or radio. However, it becomes a bit more challenging when dealing with search and social ads.That said, it doesn't take much effort for marketers to go through their ads, identify key attributes, and integrate them into their marketing hierarchy. Once they do that, they can start seeing which ad components drive more sales or leading indicators. This, in turn, helps shape future creative decisions. That's what makes this so exciting.Kerry Curran (21:32.62)Yeah, I love that. I love the level of insight, and anything that helps brands become smarter, more effective, and more efficient with their investments is incredibly valuable.Jeff, I appreciate all of your insights. For the people listening who are thinking, I need to get smarter about my measurement, what are some foundational steps they should take to get ready?Jeff Greenfield (21:59.128)Well, the first thing I'd say is that most marketers running campaigns typically have a Google Sheet sitting on their desktop or laptop. It tracks daily spend, clicks, cost per click, and cost per sale. But what's often missing is the impression number.And chances are, when they downloaded the reports to build this sheet, impressions were included in the data—they just ignored the column.Kerry Curran (22:09.422)You.Jeff Greenfield (22:28.096)So, I'd recommend repulling all of that data for the last 12 months on a daily basis. Add an impressions column right after the date, then start graphing your daily impression volume alongside your daily clicks and daily sales. Look for relationships in the data.This is a DIY approach to what we do at Provalytics.Kerry Curran (22:40.204)You.Jeff Greenfield (22:54.302)As you analyze these relationships, look for a time delay between impressions rising and an increase in clicks and conversions. When you identify days where impressions spiked and led to a later uptick in sales, dig into those specific days. What did you do differently? That's the type of activity you want to do more of.This is the first step in preparing for a paradigm shift—understanding that we buy impressions, and that's where marketing analysis should begin.Kerry Curran (23:17.166)I'm sorry.Jeff Greenfield (23:22.964)The second step is education. At Provalytics, we've put a lot of thought into this, especially with all the privacy changes and how the industry is evolving.We created an Attribution Certification Course that covers the past, present, and what we see as the future of attribution. Because marketing will continue to change, the best way to prepare is by strengthening your foundational knowledge.The course is completely free. It takes about an hour and a half to complete, and there's a quiz at the end. If you pass, you get a certification you can showcase on LinkedIn. It's a great resource to deepen your understanding of how we got to where we are today.Kerry Curran (24:11.278)Excellent, Jeff! This is incredibly valuable. I'm definitely going to check out the Attribution Certification myself.Tell us—how can people find you? Where can they get in touch with you and learn more about Provalytics?Jeff Greenfield (24:25.634)People can always find me on LinkedIn if they want to connect. They can also visit the Provalytics website, where we offer an on-demand demo.We also host regular live demos, where we walk through the platform in detail and explain exactly how the modeling works. If anyone is interested, they can sign up, watch the demo, and schedule a time to chat with us.I'm always happy to speak with marketers—or anyone interested in this space. I know that, to most marketers, this is just math, but to me, it's kind of sexy.Kerry Curran (25:07.382)Awesome! Well, I'm glad we're making data and attribution sexy again, right, Jeff?Thank you so much for sharing your expertise, insights, and free resources with the audience. This has been fantastic.Jeff Greenfield (25:13.506)That's right.Jeff Greenfield (25:27.064)My pleasure, Kerry. Thank you so much for having me.

Block scheduling can transform your productivity into profitability. Kiera makes the implementation as easy as 1, 2, 3: Identify your practice's production goals. Design your ideal block schedule. Implement, train, and track. Episode resources: Sign up for Dental A-Team's Virtual Summit 2025! Subscribe to The Dental A-Team podcast Schedule a Practice Assessment Leave us a review Transcript kiera Dent (00:02.36) Hello, Dental A Team listeners, this is Kiera. And today, I just really wanted to dive into, are you truly tired of missing production goals? Because if you are, block scheduling is honestly the secret to hitting them consistently with ease. And I know this is something that's talked about so often. So what I wanted to do is I wanted to break this down into three easy steps to make sure that you're able to do this with your team in a fun, effective, and just like overall amazing way for you.   Block scheduling can truly transform your productivity into profitability. And it's something as simple as doing a quick puzzle in your practice where we're able to add the pieces, have an incredible patient experience, incredible team experience, incredible doctor experience. And to me, that's a win-win-win. So for that, these three steps are going to really make it easy for you and your team to...   chunk this down into a tactical practical way. You guys, I'm Kiera Dent, owner and CEO of the Dental A Team, a consulting company where we are committed to not just understanding you, but actually being you. All of our consultants have worked in every position in the practice where we're able to understand what it's like to not be able to hit productivity goals, to schedule with no frustration, to have cancellations that are dropping off on us, to where we know what it's like to lose team members. All of those things are something that our Dental A Team   consultants are experts at and something that I'm really really proud of as a company because I know that when we understand you we're not just coming to you with theories and ideas but actual tips that have been proven, tried, consistent across hundreds of offices in all the states in multiple different countries to make sure that we're giving you guys efficiency that helps your team stay focused. So this is gonna be able to help you guys out and today it's gonna be short and actionable because I want you guys to able to take what we talk about and implement it today.   So step one is going to be identify your practices production goals. Now that what we got to do is we've got to look to see what did our practice produce last year and a healthy standard benchmark is that we want to actually be increasing a minimum of 10 % year over year. We also want to make sure that we've increased our fee schedules every single year and most practices go up about 5%. Now, if you're concerned about that with your fee for service patients or your out of pocket patients, I want to just remind you that this is standard across the board with most businesses to increase 5%.   Kiera Dent (02:14.402) And if you wanna keep those preventative ones out, by all means go for it. I just wanna be able to remind you that by doing so, when we actually send our statements out to insurance and we bill out to insurance, it actually helps the insurance companies determine what the fee should be within our area. So I wanna make sure that we're not missing opportunities and possibly a membership plan could actually help our patients when we're concerned about those preventative services. So make sure that we know what we need to do for that 10 % growth.   make sure we understand how many days we're off in the practice. So I like to go through every single month. What are the vacations? What are the holidays? What are the times off? What are our high and low months across the board? I know for some pediatric practices, our certain months in the year are actually not great, but our summer months are incredible. I know for other areas based on where they are, they get a lot of snowfall in February. So February actually becomes a terrible month for them. There's also other offices where there's a notorious, suck timber or slam dunk September.   where we actually have a dip right after school gets back in session. So knowing those trends are actually gonna be able to know your practice's production goals to be able to hit them successfully. And while yes, this might take a little time for us to go through, map these things out, what it What it it does is it actually helps us go through and see what does our production need to be? How can we realistically hit it based on the days that we're working? What does each day need to be? What does each provider goal need to be for our doctors and our hygienists? And then we're able to actually bring all that information together.   and make a perfect puzzle for us. And then we start to place it into place. So when an office does this, usually I'm seeing a minimum of a 10 % increase, but oftentimes I'm seeing a 10, 20, 30, 40 % increase year over year. I've added multiple millions to practices and our consultants have done as well just by effective block scheduling where we're not increasing the new patients. We're not changing the hours that they're working. We're not adding more days for them to work. We're just being very consistent with how they actually schedule. And it's like I said, it's a puzzle.   I can put in five puzzle pieces of one type, or I can do five different puzzle pieces. Again, I put five puzzle pieces in same amount of time in a day, but I'm actually able to make a thousand dollars versus a $5,000 a day. It was crazy. had an office that I went into and I remember they had never been scheduled to 10, $10,000 in a day. And so when I went in and I showed them, here's how we can actually do 10,000, I scheduled them to 10,000 the next day. What was wild was the day I was there, they were producing 4,000.   Kiera Dent (04:35.778) The next day I scheduled them to 10,000 showing them how to do this. And at the end of the $10,000 day, they looked at me high-fiving. We were out the door on time and they said, Kiera, that was actually easier than our day was yesterday when we only produced 4,000. And I said, it was just with blocks. It was just with us being strategic of where we put people as being intentional. And from there, we were actually able to be productive. So just helping you guys see, we've got to figure out what our specific production goals are before we restructure the schedule. That's step number one.   Step number two is design your ideal block schedule. Some doctors like to start early in the day with a crown. Some like to start later in the day with their crowns. Whatever it is, we need to design it of where do we actually want these to be? And I like high value, follow ups, zero dollar appointments. And instead of just saying a crown, I actually like to build a block schedule based on dollar amounts. Like I said, it's puzzle pieces. So that way if a crown or a quad of fills comes through, I know there are 1500 or a thousand, whatever it is, they're going into this block.   Blocks are held for us for 24 to 48 hours, pending upon your practice to make sure we're able to put the puzzle piece in that we want. We're able to actually map it out and we're able to then tell patients when they're coming up, hey, Dr. Smith likes to do crowns in the morning. I have an eight o'clock or a nine o'clock on Monday or Wednesday, which do you prefer? Now I'm not asking the patient, where do you wanna go? I'm literally asking the patient, this is what we do. This is where I can put you. This is how we do it. What works best for you?   We actually eliminate a lot of the excuses. We eliminate a lot of the frustration and we're directing and guiding the patient rather than trying to come back after they've told us they want a four o'clock when our doctor really doesn't do crowns at four o'clock. This is going to help you exponentially build the blocks. Also, I'm not putting implants and fillings next door to each other because that can get tricky. I'm not doing two crowns back to back where I can't see it. We're literally building a puzzle that our doctors can actually do. All of us get our lunches. All of us get out on time.   Doctors can get over to their hygiene exams. So I'm also then playing Sudoku across the board where I've got my doctor procedures, my new patients and my SRPs. Square up your SRPs and your implants. So that way the doctor can literally get the implant done and not have to go do the hygiene checks. It's a way for us to truly make a puzzle that's 80 to 90 % effective and efficient. So when we do that, that's step two of design our ideal block schedule and build that out. Now, the way I do this is I draft block schedules in Google Sheets.   Kiera Dent (06:58.242) So in Excel, map it out of what the perfect amount is, put the dollar amounts there of what this is actually going to equate to for the day, and then figure out where my hygiene blocks need to be. I need to also figure out the number of new patients that we're seeing, the number of SRP and the number of perio maintenance blocks that I also need to add into my schedule to make sure I have enough hygiene hours to accommodate the patients that we have in there. So that's in how we're gonna draft this up. So that's gonna be what you'll need to do next is draft a block schedule template for your practice that will actually be effective.   And then step three is to implement it, train our team and track our progress. So what we do is we then go put it into place. I understand that hygiene is usually blocked out six months. And so that does take a little bit longer to get into place, but our doctors can get their blocks put in right away. And we need to train our team, put those blocks in, educate them of what do we do when a patient wants a four o'clock, but we only do crowns at two o'clock. And I want to just remind you that an ideal schedule for our doctor is an amazing schedule for our patients.   us being on time, us being happy as a team, us having our doctor fresh and prepped and ready to go is so much better for these patients than us like trying to shove them in because the reality is patients can adapt the schedule as long as we're using our words, which are free to be able to put our patients where we want them to go. So how do we do this? So we host a team meeting, we explain the block schedules, we assign a point person who's going to oversee and implement, and then we actually help them make sure of...   What happens when we put this in a block when we're not supposed to? What's the follow-up? And I really get offices to work on this for six weeks to two months where we are rock solid on this. And then we come back and we adjust it after that. So when I've done this, there was an office and they were producing about 2 million a year. We put in block schedule, like I said, no extra days, no extra time. So we went from 2 million up to 3.5 million simply by being effective with our time with block schedules. To me, that's a wild growth. We have gone   Exponentially, we've gone from 2 million to 3.5 just by putting these blocks in. were like, Kiera, patients are happier. Our team is happier. We're having our lunches on time. Our doctors are getting out on time. And to me, I just feel if those are the wins, then amazing, this is worth it. So for you getting your team excited about it, helping them see like, understand teams don't like change. Why do you think I love being the Dental A Team where we do this in a fun and effective way? I love to do this because I help teams see what's possible when it feels impossible.   Kiera Dent (09:18.488) helping them see where we can create ease when there's chaos, helping them see how we can be more efficient rather than cumbersome. So the reality is block scheduling is going to change your life. It's going to help you be effectively productive. It's going to help you hit your goals with ease. One of my favorite quotes is by Walt Disney where he says that he was able to create predictable magic because of the systems behind the scenes. And so for you to be able to create predictable production with the systems behind the scenes of block scheduling to me is a gift that you can give yourself and your team this year.   So what I want you guys to know is this is going to honestly simplify your productivity and give you guys goals to be able to hit them with ease. You don't have to be perfect. We have those snow days. We have the slow summer days. We have the December that's only two weeks. We have all these different things put in so we know exactly what we need our blocks to be. And then we're able to hit our goals with ease and more consistency. I really don't love having success be happenstance where I'm like, will I get it or will I not? I like your success to be inevitable. And I believe that block scheduling is one of the greatest ways to do that.   So if you're interested, DMS or email us for a free block scheduling template, Hello@TheDentalATeam.com And as always, you guys, this is how we're able to help you run a successful dental practice with ease. I don't believe that running a practice should be hard. I believe that this could be easy. And I want you just to ask yourself, what if it could be easy? How would you feel? How would your team feel? How would your patients feel? Because that can be a reality. This is what the Dental A Team does. And if that's helpful for you, reach out. Hello@TheDentalATeam.com And as always, thanks for listening. I'll catch you next time on the Dental A Team podcast.

Use These Tools to Build A Tech Pack in 2025 (The Great Tech Pack Debate) In this episode, Rachel turns to the Great Tech Pack Debate and clarifying what the best tools actually are to build an amazing tech pack. Essential tools shaping the industry's future, like Adobe Illustrator, Excel, Google Sheets are all great, but that's not all. Our focus is the art of transforming stylized fashion sketches into precise technical drawings, a critical step for accurate communication with manufacturers. We also break down the technical aspects of creating efficient and clear tech packs. Adobe Illustrator's role in sketching is unmatched, but we highlight its limitations when handling complex data. Learn how integrating spreadsheets like Excel or Google Sheets can bridge this gap, resulting in tech packs that communicate every detail needed for manufacturing success. For the grand finale, Rachel reveals how Product Line Management (PLM) systems are the ideal, offering solutions that streamline processes and provide seamless updates.  We're proud to announce our affiliation with Onbrand PLM!  Head to https://www.thebusinessofapparel.com/onbrand to discover more about why a PLM is right for you! In this episode, you'll hear: -The best tools to use for building clear and concise tech packs. -Why Adobe Illustrator is industry standard for fashion sketching. -It's important to create as many sketches as possible.  Hear why. -Investing in a PLM system is ideal.  New affiliation announcement!   Book your call with Onbrand!: https://www.thebusinessofapparel.com/onbrand   Sign up for the Secrets Behind Billion-Dollar Apparel Brands FREE Course here!   We can't wait to hear what you think of this episode! Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.   

Struggling to figure out what to charge for your photography services? You're not alone! In today's episode, I'm breaking down how to calculate your pricing based on real business data—no more guessing!

Episode Title: Ethical Accounting in the Age of Automation: Insights from Bench's ShutdownEpisode Summary:Tom and Jesse from FinOptimal return to the show to discuss the Bench shutdown with Hannah and Joey. Along the way they discuss the rise of AI in the industry, changes to the 150 CPE credit rule, memes, and how CPAs can better convey what they do to clients. The conversation underscores the importance of adaptability, effective communication, and maintaining professional standards amidst technological changes, using Bench's experience as a cautionary tale for the profession.Episode Quote:"No matter what, whoever stays on the cutting edge of what's new is going to be okay. If you have that much red tape and hesitancy to try new stuff, you're going to get left behind." -Tom ZehentnerThe finer details of this episode:● Recent developments surrounding the company Bench and its implications.● Impact of artificial intelligence and automation on accounting practices.● Pricing strategies and the sustainability of low-cost accounting services.● Importance of effective communication and client engagement in accounting.● Future of the accounting profession in light of technological advancements and market changes.Episode resources:●       Summit Virtual CFO by Anders website: https://www.summitcpa.net/●       Email us with questions or if you'd like to be a guest on the show: youngcpasuccessshow@anderscpa.com●       We're hiring! Check out our open positions: https://www.summitcpa.net/career-opportunities●       Check out Tom and Jesse at https://www.finoptimal.com/Timestamps:Podcast Episode TimestampsIntroduction to the Podcast (00:00:00)Overview of the podcast's purpose for young accounting professionals.Artificial Intelligence in Accounting (00:00:22)Discussion on the impact of AI and automation in the accounting industry.Bench's Downfall (00:01:01)Speaker reflects on Bench's failure and compares it to similar companies.Synopsis of Bench's Situation (00:01:46)Speaker provides a brief history and overview of Bench's business model and challenges.Bench's Business Strategy (00:03:10)Analysis of Bench's target market and pricing strategy in the accounting industry.Bench's Abrupt Closure (00:04:12)Details about Bench's sudden shutdown and subsequent acquisition.Discussion on Pricing and Market Position (00:05:16)Debate on whether Bench's pricing strategy contributed to its failure.Building a General Ledger (00:06:18)Insights on the challenges of developing a proprietary general ledger in accounting.Industry Reaction to Bench's Demise (00:08:00)Exploration of the accounting community's mixed reactions to Bench's failure.The Ethics of Offshoring (00:09:15)Concerns about the ethics of offshoring in the accounting industry.Echo Chamber of Opinions (00:10:10)Critique of the repetitive nature of industry opinions following Bench's downfall.Branding Issues in Accounting (00:14:00)Discussion on the lack of clear branding and definitions within the accounting profession.The Need for Standardization (00:15:04)Debate on the challenges of standardizing roles and services in accounting.Empowering the Accounting Community (00:17:49)Call for accounting professionals to charge more and elevate industry standards.Understanding Legal Fees vs. Accounting Fees (00:18:54)Discussion on the disparity in perceptions of value between legal fees and accounting services.The Need for Better Communication in Accounting (00:19:50)Emphasis on accountants demonstrating their value effectively to clients.Challenges in Marketing Accounting Services (00:20:59)Insights on the difficulties accountants face in marketing their services to business owners.Using Memes to Explain Accounting (00:22:06)Proposal to use memes as a tool to communicate accounting concepts to clients.The Importance of Relatable Communication (00:23:05)Advocating for a more human approach in explaining accounting to clients.Targeted Marketing Strategies (00:24:26)Discussion on tailoring marketing strategies to specific demographics like sports fans or millennial moms.Memes as a Service Concept (00:25:35)Idea of creating a service dedicated to developing accounting-related memes for marketing.The Role of Personal Branding (00:26:50)Exploration of how personal branding and visual cues reflect professional identity.Curriculum Changes in Accounting Education (00:28:20)Suggestion that accounting education should include marketing and communication skills.Concerns Over the 150-Hour CPA Requirement (00:29:26)Debate on whether reducing the 150-hour requirement will effectively address the accounting profession's challenges.Need for Practical Skills in CPA Certification (00:31:02)Call for more practical examinations in CPA certification rather than focusing solely on credit hours.Addressing the Accounting Pipeline Problem (00:34:09)Discussion on broader issues affecting the accounting profession, beyond just the 150-hour rule.Podcast Episode TimestampsThe Impact of AI on Jobs (00:36:38)Discussion on how AI won't take jobs, but those who adapt will thrive.Embracing Innovation in Accounting (00:37:00)The importance of trying new technologies to stay competitive in the accounting field.Automation Opportunities in Accounting (00:38:41)Exploration of a tool to automate the closed workbook reconciliation process.Finding the Right Solutions (00:39:15)Discussion on the challenges of finding comprehensive accounting solutions.Leveraging Technology for Efficiency (00:40:03)Insights on using Google Sheets and QuickBooks for effective accounting practices.Product Development and Features (00:46:01)Overview of new products being developed to enhance accounting efficiency.Building Trust in Technology (00:48:00)Importance of reliability in accounting software and the skepticism of accountants.Using Tools in Practice (00:49:10)The value of actively using developed products in real-world accounting scenarios.

Kiera walks listeners through easy but critical accounts receivable systems to implement in your practice so you never have to face a financial crisis again. Episode resources: Sign up for Dental A-Team's Virtual Summit 2025! Subscribe to The Dental A-Team podcast Schedule a Practice Assessment Leave us a review Transcript Kiera Dent (00:00.932) Hello, Dental A Team listeners. This is Kiera and today I just wanted to ask, are you struggling with cashflow because of overdue payments or you don't know how to do your AR or billing just fills out of hand? Well, great news. Healthy AR is an incredible way for you to keep your practice profitable and successful. And today we're going to dive into it and give you some really incredible systems to help you actually keep this on top so that way you don't ever feel like you're in a financial crisis again. So hooray, hooray. I'm so excited.   I hope you're ready for it. I hope you're just having an incredible day today. I know talking AR is not always super fun, but honestly having a well-managed AR system, being able to track to follow up to figure out where the gaps are really can give you confidence. So I wanna give you guys three quick actionable tips to be able to take this and have a healthy AR. You guys know the Dental A Team's all about practical tactical, making your life easier, making you super successful and happy.   doing it with ease, having a fun time with doctors and team members. So we are able to possibly impact the world of dentistry in the greatest way possible. So let's kick it off you guys, because honestly, AR is one of the most overlooked areas. It feels taboo. feels like we don't really know. So what are we even going to do? So like, let's just dive into this and really get it there. So number one is to set up clear payment policies and make sure that we're upfront with our patient. And if you don't have this, adding it onto your treatment plans, adding it into your practice,   Don't worry, everyone has this. So it doesn't need to feel scary or daunting or my gosh, like we're changing everything on our patients. You're not, we're just being very clear upfront. And what this does is it actually makes it easier for your front office to be confident with their treatment planning, to be confident with their scheduling, because now we all know the rules of the game. We know what we're doing and we don't have to be rude about it. We don't have to be mean about it. We just need to be crystal clear so people know the rules of the game of our practice. So a couple of quick tips are.   we do require payment at the time of service. I know back in time we used to not, but this is something that we do for routine procedures. And yes, we estimate and we go in, we try to maximize everything that we have within our practice by getting insurance estimates. But the reality is sometimes we aren't gonna be able to get that correct. Insurances aren't even accurate until we bill out. And so we don't crutch on that and bill out and then collect money. We collect, we estimate the best that we can. We collect at the time of service.   Kiera Dent (02:18.604) and then we're able to let them know if they have a balance or if they have a credit. Hopefully we're getting close. I'd prefer credits more than I'd prefer balances. I don't like to chase money, but you choose how you want to do that. And then making sure we have really good payment options like Cherry or Sunbit or some of those other ones are really great ones. We actually have some offices that have a really beautiful spreadsheet where we have all the different payment options that we can offer. I only like offering one, two or three max of payment options.   but for your practice to know all the different carriers, like I said, Cherry and Sumbit, Cherry tends to be really high right now of a great financial one, Care Credit always is the top one, but having some of those options so that way we as the practice aren't carrying the bulk of this debt, but we're able to have options for our patient can help you get that better case acceptance and also keep us out of that financial pickle. So, and then also helping our patients have a clear financial policy and I actually have a practice that worked on this and   They were saying like a couple of things like they had six steps on it. And I really loved this of one is like no future scheduling until the payment, their balance is paid. And I think that really helps because then we're not just adding to the debt and we help our patients know like we've got to get this taken care of before we're able to schedule you for more treatment. Then we expect full payment on the first day or we're able to go like two payments half and half. So sometimes for crowns we'll do 50 % today, 50 % upon crown seat.   Those are some great things. I don't go beyond two payments within the practice. Otherwise they go into third party financing. You also, if you are struggling with this for larger payments or treatment plans, so you can decide is it 2000, is it 4000, is it 10,000, you choose. But I usually do a deposit and some people will have higher deposits, but let's say it's a 2000, you can do 10 % of that. So that would be $200. I like a 10%. I think it's easy. I think it also   for a patient who wasn't expecting to do treatment, it's not as daunting for them. So giving that 10 % down payment could also help out. And then really making sure that we are staying on top of our AR, which is going to lead into the next point, making sure that our accounts aren't going past hopefully 60 days in general. I know we might have higher AR right now where they're into that 90 days, meaning we've done treatment and 90 days have passed since we've made payment. And then making sure that we have a good collection policy as well.   Kiera Dent (04:39.266) really making sure all those pieces are there is going to help. And we communicate this to our patients. And if we'll communicate it to our patients, then they know the rules of the game. So for that, when offices start to do this, they start to have patients understand that we make payments, that we only do two payments in-house, that we are collecting at the time of service, that we are making sure that they have these financial policies written. We're not allowing more treatment to stack up on delinquent accounts. What happens is that practice actually starts to   become profitable and they start to get more cashflow. Patients start to pay their balances and it's crazy because just asking for the financial money really actually helps a ton. And it's weird because you just think, all I did was ask for the money. Well, yeah, I have a practice that I was able to add over $20,000 per month to their schedule. And they said, Kiera how are you able to do that? One, it's through some tactics, but two, it was just stopping at the front desk and collecting the money before the patient left. Like it sounds so simple, but really,   just collecting and a lot of offices are even putting credit cards on file, which can really help. So number two, so that's like step one is like, let's collect the money before it goes back. Let's make sure we're checking upon check-in to collect the balances. Let's make sure we're collecting on checkout so we're not following up with all this money. And then number two for this healthy AR is we've got to have a strong follow-up system for outstanding balances. So what I like to do is I like to run the AR report at the beginning of the month. I like to put it into a Google Sheets file.   And then I like to actually have it color coordinated of what area is this account at? Are we on statement one, statement two, statement three? Before I ever send out statements, we always, always, always call. Hey, Kiera great news, your insurance paid. The balance is left, remaining is this amount. I can do Visa or MasterCard over the phone, which do you prefer? This way I'm collecting balances instead of just sending statements. I know a lot of offices love to send statements. It feels really great. We love to.   send it out, send it through the mail, make it feel like we're really moving the needle forward. But if we would just pick up the phone and call, I even tell some offices like we're going green, we're trying to save on paper and stamps, so we're collecting this. There's also a lot of companies like Mula, I really love Mula, and you can actually text the statement to your patient, which can help. But please, let's not lose the power of calling them, because calling and collecting payment can really, really help a lot. So making sure we have this where it's automated.   Kiera Dent (06:58.168) Patients can pay online if we don't have that, that's going to be something that they really need to do. Like I said, Mula is coming in as one of my top companies for processing right now based on their fees and also the availability to send electronic statements to have it link into the patient ledger. I think they're doing a really great job. And then making sure we're actually tracking that entire scorecard of the AR on our Google Sheets or whatever you wanna do. But I like it color coordinated and then I like the doctor and the billing representative.   To meet together at the end of every month, we see how many first statements, how many collections we made, how many 60 day, how many 90 day, and then are there any that need to go to collections or do we need to figure out what to do with that account? I am not here for an advocate of whatever is right or wrong. You get to decide what's best for your practice, but we've got to have a way to follow up on this. And insurances should be receiving statements 15 to 30 days. Following up on them more consistently can actually help us get payments quicker. So making sure we're also sending clean claims.   So everything's attached, everything's put together. So we're not getting things back because we didn't do our part, making sure everything's being submitted on the first run, I really think can help it out. And so when offices do this, what's interesting is we've been able to actually pay for all of our consulting in very quickly because we've taught the office how to go and collect the money that is already in the accounts. And so, and it's crazy because I'm like, you already did the work, let's just collect the money. And so sometimes it is on sending statements, sometimes it's calling the patients, but it's crazy how just even.   connecting in with your patients really can help them realize that like we just have this money that's outstanding, let's get it paid. So right now I would figure out, can you get with Mula, can you have an automated system to be able to send out statements and then have someone who oversees AR and they follow up on it every single week. That's something we're really gonna need to make sure it's taken care of. I like Tuesdays and Thursdays for billing days, you do it whatever you need to do. Not the full day, usually a four hour chunk is probably pretty good for.   Most practices, every practice is different, but that would be a good one. And then step three, pretty simple, is we've got to review our AR metrics and take actions. So this is what I was talking about, the doctor and the billing representative meeting together, and we've got to monitor our 30, 60, 90, and over 90 days where we're at. So the zero to 30, 60 to 90, over 90, we've got to make sure, and what I like is of all of those accounts, we're never over one month's worth of collections. And so I try really hard to get that down.   Kiera Dent (09:16.868) Over 90 should be less than 10 % of total AR. I even like it to be chipped down to like 5 % of that. So if you know the metrics that we need to do, we've got to be collecting. And if our team knows our goal is to collect in 30 days always, we get better at insurance verification, we get better at collecting, we get better at watching our AR, we get better at all these different things, then we truly have a system that works. And then making sure that it's in there so the doctor can take a look at it so you can see how many first statements, second statements, third statements, you can even make a   little dummy codes that you attach to each patient's ledger. So at the end of the month, you can actually run a report to see how many statements really went out of first, second, third. I don't go past three. I do not want it going past three. And if you call on the first one, usually we're not getting to a second one. We're setting up options. We have payment options if necessary that are external, not internal, that really, really can help you. for me, I would, if I was a dentist, I would have my billing meeting set up. I would expect my team to get through that entire AR list within a month.   I don't care how many accounts are on there. We might have some cleanup to do, but getting through that, and I have an office where we were able to take them from about a 65 % collection ratio. It was really drastic, all the way up to 98%, but we had to go back three years to clean it up. And there's a lot of them that we weren't able to collect them because we'd waited too long, but it was a process. I think we had about 10,000 accounts we had to go through, but this team was diligent. They were dedicated. It was hard, but we were able to actually make progress.   And it was so fun for them to actually build the system and for the doctors to understand and the team to understand and they'll never get into that position again. And so really going through these three steps, like I mentioned, of clear financial policies with our patients and collecting before they go back and also when we do time of service, we have a full follow-up system of how do we have it? How do we submit our statements? Do we call for it? How do we have this? And then we review it every single month with our doctor and billing.   a team member meeting, it's really gonna help you guys stay on track and be able to get this healthy AR. So the reality is we've got to enforce this. We've got to make sure that we're following up on it, that we're expecting to be at 98 % collection and that we actually go through with this because right now is the time like you've done the work, let's collect the money. And so if this is something that you are like, gosh, like Carrie, you're just speaking my language, reach out, DM us, I'm happy to show you some AR tactics that we've done for other practices, give you some resources and tips.   Kiera Dent (11:36.32) or head on over to our website, TheDentalATeam.com and just book a call. And I'm happy to go through it with you and give you some, some complimentary value and practice assessment to see where you're at, the great things you're doing in areas that we can help out. This is what we're obsessed with doing. And Dental A Team does this. This is what we do for our practices. This is why we have the systems. This is why we have the systems for success for you. And I'd love to help you. So when, when you're ready and if you're ready to boost and master your AR and cashflow reach out, we're ready for you. And I'd love to help you, but truly commit to   being a master of AR and having that healthy cashflow, you're doing the work, get paid for the work you do. You deserve it. You're worth it. And as always, thanks for listening. I'll catch you next time on the Dental A Team Podcast.  

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It seems logical: more puppies means more money, right? In working with many breeders, it's clear that there is much more to the story of increasing your profit in your breeding program. So the answer to the question of "will more puppies make more money?" is it depends. In this episode we discuss the compounding complexity of scale and the options for how to increase profit in your breeding business, the honest and smart way.  This is part of a larger masterclass I've released with a Google Sheet that you can adjust and play with to gain insight into where you can increase profit and how puppy numbers will play into this. Checkout the Course!

The College Baseball Experience (@TCEonSGPN) of SGPN is operating a Fantasy College Baseball league through content. Host Noah Bieniek (@NoahB77_) commissioned the 2025 College Baseball Fantasy Draft throughout multiple Google Sheets and group chats throughout the preseason. Bieniek assembled an All Star lineup of NCAA Baseball betting content creators. Each creator drafted a team that will compete in a Fantasy Baseball Best Ball style format throughout the season. Ben Upton (@BenUpton) from 11Point7, Noah Darling (@noahdarling) from College Baseball Central, Jake Fetner (@JakeFetner) from CBS Sports/SportsLine, Matt Grissom (@GrissomOnX) and Quentin Mills (@qmilllyy) co-founders of the NCAA Insiders, co-host of The College Baseball Experience Johnny Venezia (@_JohnnyVTV), Will Mossa (@OverdueSports), and Alfred Ezman (@alfredezman) all join the show to draft their teams, explain their picks, and give some takes on some of the top D1 NCAA Baseball players this season. JOIN the SGPN community "DegensOnly"Exclusive Merch, Contests and Bonus Episodes ONLY on Patreon - https://sg.pn/patreonDiscuss with fellow degens on Discord - https://sg.pn/discordDownload The Free SGPN App - https://sgpn.appCheck out the Sports Gambling Podcast on YouTube - https://sg.pn/YouTubeCheck out our website - http://sportsgamblingpodcast.comSUPPORT us by supporting our partnersUnderdog Fantasy code SGPN - Up to $1000 in BONUS CASH - https://play.underdogfantasy.com/p-sgpnRithmm - Player Props and Picks - Free 7 day trial! http://sportsgamblingpodcast.com/rithmmRebet - Social sportsbook - 100% deposit match promo code SGPN in your app store! ADVERTISE with SGPNInterested in advertising? Contact sales@sgpn.io WATCH The College ExperienceYouTube - https://www.youtube.com/@TheCollegeExperienceFOLLOW The College Experience On Social MediaTwitter - tceonsgpn Instagram - tceonsgpn TikTok - tceonsgpn Follow The Hosts On Social MediaNoah Bieniek - noahb77_Colby Dant - thecolbydRyan McIntyre - moneyline_macNC Nick - nc__nickPatty C - pattyc831Gambling problem? Call 1-800-GAMBLER CO, DC, IL, IN, LA, MD, MS, NJ, OH, PA, TN, VA, WV, WY Call 877-8-HOPENY or text HOPENY (467369) (NY) Call 1-800-327-5050 (MA)21+ to wager. Please Gamble Responsibly. Call 1-800-NEXT-STEP (AZ), 1-800-522-4700 (KS, NV), 1-800 BETS-OFF (IA), 1-800-270-7117 for confidential help (MI)

This week, testimonies on the importance of staying organized (digital planners, Notion, Google Sheets, oh my!) and pursuing your God dreams (even or especially when you want to curl up and ignore them), seeing fruit from obedience (has God ever called you to serve in the last place you wanted?), and two testimonies of how staying humble and letting God promote you (“Jesus Teaches about Humility,” Luke 14) truly works.  Follow Jenni: ⁠@the.yay.project⁠ Follow the podcast: ⁠@yaypodcast⁠ Follow the prayers: ⁠@pinkandnew

Ever driven 4.5 hours for answers? I did. In this episode, I share a personal story about driving all the way to Chicago to see a chiropractor from my past, Dr. Allan, because I knew he could help me. Within 10 minutes of our session, he confidently declared, “I know what this is, and it's something we can fix pretty easily.” Instantly, I felt relief and hope. Dr. Allan wasn't just a healer—he was a guide in my customer journey. He exuded authority, showed confidence, and gave me a clear success path. It was a game-changer. This story led me to reflect on your role as a guide in your customer journey. Are you showing up in the way they need? Are you acting like the trusted expert who confidently points the way forward? Inspired by Donald Miller's book Building a StoryBrand, I break down what it means to take on the role of the guide in your marketing and customer service. I share practical tips on: Showing authority and expertise in your niche Exuding confidence in your product or service Giving new customers a clear and simple “Start Here” path Offering the success path your customers are craving Tune in to discover how you can build trust, nurture loyalty, and create a customer journey that leads straight to success—for both you and your audience. Podcast Sponsor: This podcast was sponsored by Local Line, my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy to use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise, Local Line should definitely be one of the e-commerce solutions you consider as you switch.  Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline Some of the resources mentioned in this episode: Join my free email list! I have a great "Crash Course in farm marketing" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better. Subscribe at https://www.mydigitalfarmer.com/subscribe Build Your Metrics Dashboard Workshop -- Join me inside of Farm Marketing School this month to learn about all the key  metrics you need to be tracking in your farm business for sales and marketing. Then set up your "dashboard" as a Google Sheet to track the key metrics to help you meet your revenue goals. Subscribe to Farm Marketing School this month for full access! Allen Chiropractic Orthopedics -- I share my testimony in today's episode. This doctor is the doctor I talk about!! Dr. Sean Allen is a thought leader, practitioner, and teacher in orthopedic chiropractry. I call him my personal Jesus. He has now healed me twice. He finds the root of the problem and FIXES it. If you live in the metro-Chicago area, and you have some kind of pain that other doctors can't figure out... I bet he can.  Farm Marketing School - my monthly online marketing school membership just for farmers. Farm Marketing School is an on-demand library of marketing workshops and project plans that will help you build some of the most important parts of your marketing system: building a promotion calendar, setting up your Google Business Profile, auditing your sales funnel, updating your home page of your website, building your first email nurture sequence, acquiring and deploying testimonials, writing great weekly email promotions, nurture emails, onboarding emails, and practicing different types of offers. You get to chose what you want to study and build each month. These projects are designed to be completed in under 30 days, so that you slowly build your marketing system piece by piece. Use the step by step project planner and resource folder to help you jumpstart your work. Take advantage of my new marketing crash course inside or take the onboarding assessment tool to help you identify where your funnel is broken and what project to do first. To see what courses are currently inside of FMS, or to try out Farm Marketing School for a month at mydigitalfarmer.com/fms  Start and cancel your membership anytime.  

Welcome to Grow My Business!   In today's episode, we're diving into customer attribution—a must-know strategy for small business owners who want to maximize their sales and marketing efforts and streamline their time management. If you've ever wondered where your customers are coming from or how to stop wasting time on ineffective strategies, this episode is for you. I'll break down practical ways to track your customers' origins, optimize your sales strategy, and make data-driven decisions to grow your business without burnout. Plus, I'm sharing details about my Sales Growth Tracker, a tool designed to help you track customer data and revenue-driving activities in one place—whether you're using a CRM, a spreadsheet, or starting from scratch. What You'll Learn in This Episode: Why knowing where your customers come from is key to growing your business. The tools and methods you can use to track customer attribution, including: Email marketing platforms like MailerLite, MailChimp, and Kajabi. Social media metrics and how to use engagement data strategically. Website analytics powered by tools like Google Analytics to uncover customer behavior and preferences. Simple ways to ask customers directly and gather meaningful insights. How customer attribution can save time, reduce stress, and boost productivity by focusing on what actually works. Why tracking customer origins helps you say goodbye to the hustle mentality and hello to intentional, profitable growth. Resources Mentioned in This Episode: Sales Growth Tracker: My free tool to help you track customer origins and revenue activities. Download it now at lindsayfletcher.co/salesgrowthtracker. Google Analytics: A free tool to track website traffic and customer behavior. CRM Recommendations: HubSpot has a robust free option for tracking customer data and managing customer relationships. Many other options are available. Industry-Specific CRMs: Explore options tailored to your industry and business. DIY Tracking: Use a Google Sheet or Excel spreadsheet to start tracking today. Why This Episode Matters: Running a small business isn't easy, especially when you're juggling marketing, sales, and everything else life throws at you. By learning how to track customer attribution, you'll gain clarity on which activities are driving revenue and which are wasting your time. This knowledge will empower you to focus on what truly works for your business, helping you grow without overwhelm. Join My Women in Business Community! If you're a woman in small business, whether you're a solopreneur or leading a team, I'd love to have you in my Women in Business Online Community. This group is all about supporting each other through education, brainstorming, and friendship—because no one should do business (or life) alone! Find the link in the show notes to join. Stay Connected: Visit my website: lindsayfletcher.co Download the Sales Growth Tracker: lindsayfletcher.co/salesgrowthtracker Email: hello@lindsayfletcher.co If you enjoyed today's episode, please subscribe, rate, and leave a review—it helps more women in business find this podcast. Customer attribution Sales growth strategy Small business productivity Marketing analytics for small business Women entrepreneurs Time management for small business Social media metrics for business growth Google Analytics for small business Sales tracker tools Women in business community

In this episode, I'm diving into a super interesting client case study about a fitness coach who came to me totally maxed out with managing over 20 one-on-one clients.She loved her work and her clients, but was drowning in admin tasks and couldn't even think about taking on another client, let alone launching the group program she dreamed about for 2025. I break down exactly how we transformed her chaotic Google spreadsheet situation into a streamlined system that actually works. Here's what we covered:Why her business was actually more scalable than she thought (hint: it's all about how you structure your offers!)The three-phase solution we implemented to help her get her sanity backMy "clean house" approach to systems (because trying to grow a messy business is like inviting people over to a cluttered house - sometimes you need to tidy up first!)The real reason why task-switching is killing your productivity (and what to do about it)I also share my thoughts on why randomly creating SOPs isn't always the answer (even though it feels productive - I see you trying!) and what to do instead.This episode is perfect for you if you're:A service provider or coach feeling overwhelmed by client managementSomeone who loves 1:1 work but wants to make it more sustainableReady to stop working IN your business and start working ON itSometimes the most scalable solution isn't a fancy new tool or automation - it's just getting really clear on your systems first.Listen in to hear the full breakdown of how we turned this overwhelm into opportunity, and maybe grab a few ideas for your own business while you're at it!Want expert eyes on your systems? I do a limited number of Systems to Scale audits each month - Click here to learn more about working together!Resources from this episode:Don't let your systems sabotage your scale: Book NowConnect with Sam:Website: https://www.systemswithsam.com/services Instagram: https://www.instagram.com/systemswithsam/ ​​LinkedIn: https://www.linkedin.com/in/samwhiz/

  Start your year strong with insights from Marty Harger, Stephanie Smith, and Shannon Fox! This dynamic conversation was packed with actionable strategies to grow your dōTERRA business, promote the rewards program, and build lasting relationships. The panelists shared their journeys, offered tips on overcoming challenges, and emphasized personal growth and community participation. Here's what you missed:   Key Highlights: Business Strategies & Enrolling New Members • Focused on growing teams and promoting the dōTERRA rewards program. • Stressed the importance of commitment, education, personal development, and building authentic relationships.   Shannon Fox's Journey & Marketing Tips • Began with oils to support her family's health and grew her business by hosting in-person classes. • Transitioned to online classes, focusing on email marketing and nurturing relationships. • Uses tools like Social Fox CRM and Google Sheets for effective customer management.   Promoting the Rewards Program • Highlighted sampling and understanding customer health goals as key to engagement. • Offering a money-back guarantee builds trust and confidence in new customers. Overcoming Challenges & Energizing Teams • Keeping builders motivated can be challenging; adding new team members can bring fresh energy. • Shannon encouraged focusing on personal passions to maintain enthusiasm and resilience.   Stephanie Smith's Story & Success Tips • Initially hesitant about network marketing but embraced dōTERRA to support her family and enhance her yoga practice. • Credited Marty Harger for guidance and emphasized treating the business seriously, with consistency and relationship-building at the core. Maintaining a Healthy Lifestyle with dōTERRA • Advocated for using dōTERRA products for family wellness and eco-friendly cleaning. • Promoted the rewards program as a sustainable path to health and wellness. Personal Growth & Community Participation • Success comes from daily consistency, setting goals, and staying disciplined. • Panelists encouraged showing up for community calls, such as the upcoming event with Dr. Hill, for inspiration and connection.   Call to Action: Join the conversation and be part of the dōTERRA community! Don't miss the upcoming call with Dr. Hill to gain new insights and deepen your commitment to success.   Connect with us: Aisha Harley- www.aishaharley.com / Instagram @aisha.essentialwellness  Ariana Harley - https://www.arianaharley.com/ Josie Schmidt- FB Personal Page: https://www.facebook.com/josie.h.schmidt Arin - https://msha.ke/jasmineandjuniper/ Contact Email: aishaharley@comcast.net Welcome to the Visionary Leaders Podcast Here you will gain the knowledge you need to bring essential oils, plant medicine, wisdom, supplementation, and functional medicine into your life. We have a weekly show: “Learn to Be the Healer in Your Home,” where we hear stories from our community on how they integrated essential oils, supplementation, and functional medicine into their lives as a pathway to healing.  

Are you feeling overwhelmed by the three-tier system? You're not alone! I was recently inspired by a question I got from a fellow school counselor on instagram, @counselingwithconfidence. She asked, “Do you typically do a classroom lesson monthly? With all grade levels? Or is there a specific grade level for certain months?” This episode kicks off the Tiers Without Tears series, designed to help you navigate class lessons, small groups, and more with ease and confidence. Today, we're focusing on class lessons—the foundation of Tier 1 support—and breaking it down into actionable steps to make this essential task feel manageable and impactful. Some topics covered in this episode are: Understanding the basics of class lessons and how they differ from referral-based services. Tips for scheduling How to pick one topic per month and tailor it to various grade levels, from primary to high school. Example: A January topic like goal setting and growth mindset could range from "positive vs. negative thought monsters" for younger students to discussions on limiting beliefs for older students. Tools for scheduling your lessons with teachers, such as Calendly, Google Sheets, or paper sign-ups, to streamline the process and avoid email overload. Free live training announcement: Learn how to thrive instead of just survive this semester! Join us January 21–22 for a free training at stressfreeschoolcounseling.com/thrive, and receive a free planning and curriculum map, plus a PD certificate of attendance. Tune in to get practical strategies for mastering Tier 1 class lessons and feel confident about tackling this semester with a clear plan! Resources mentioned: Join my school counselor membership IMPACT here! Check out my favorite growth mindset lessons here! If you are enjoying School Counseling Simplified please follow and leave us a review on Apple Podcasts! Sign up for my FREE live training on either January 21st or 22nd here! Connect with Rachel: TpT Store Blog Instagram Facebook Page Facebook Group Pinterest  Youtube More About School Counseling Simplified: School Counseling Simplified is a podcast offering easy to implement strategies for busy school counselors. The host, Rachel Davis from Bright Futures Counseling, shares tips and tricks she has learned from her years of experience as a school counselor both in the US and at an international school in Costa Rica. You can listen to School Counseling Simplified on Apple Podcasts, Spotify, Google Podcasts, and more!

Due to overwhelming demand (>15x applications:slots), we are closing CFPs for AI Engineer Summit NYC today. Last call! Thanks, we'll be reaching out to all shortly!The world's top AI blogger and friend of every pod, Simon Willison, dropped a monster 2024 recap: Things we learned about LLMs in 2024. Brian of the excellent TechMeme Ride Home pinged us for a connection and a special crossover episode, our first in 2025. The target audience for this podcast is a tech-literate, but non-technical one. You can see Simon's notes for AI Engineers in his World's Fair Keynote.Timestamp* 00:00 Introduction and Guest Welcome* 01:06 State of AI in 2025* 01:43 Advancements in AI Models* 03:59 Cost Efficiency in AI* 06:16 Challenges and Competition in AI* 17:15 AI Agents and Their Limitations* 26:12 Multimodal AI and Future Prospects* 35:29 Exploring Video Avatar Companies* 36:24 AI Influencers and Their Future* 37:12 Simplifying Content Creation with AI* 38:30 The Importance of Credibility in AI* 41:36 The Future of LLM User Interfaces* 48:58 Local LLMs: A Growing Interest* 01:07:22 AI Wearables: The Next Big Thing* 01:10:16 Wrapping Up and Final ThoughtsTranscript[00:00:00] Introduction and Guest Welcome[00:00:00] Brian: Welcome to the first bonus episode of the Tech Meme Write Home for the year 2025. I'm your host as always, Brian McCullough. Listeners to the pod over the last year know that I have made a habit of quoting from Simon Willison when new stuff happens in AI from his blog. Simon has been, become a go to for many folks in terms of, you know, Analyzing things, criticizing things in the AI space.[00:00:33] Brian: I've wanted to talk to you for a long time, Simon. So thank you for coming on the show. No, it's a privilege to be here. And the person that made this connection happen is our friend Swyx, who has been on the show back, even going back to the, the Twitter Spaces days but also an AI guru in, in their own right Swyx, thanks for coming on the show also.[00:00:54] swyx (2): Thanks. I'm happy to be on and have been a regular listener, so just happy to [00:01:00] contribute as well.[00:01:00] Brian: And a good friend of the pod, as they say. Alright, let's go right into it.[00:01:06] State of AI in 2025[00:01:06] Brian: Simon, I'm going to do the most unfair, broad question first, so let's get it out of the way. The year 2025. Broadly, what is the state of AI as we begin this year?[00:01:20] Brian: Whatever you want to say, I don't want to lead the witness.[00:01:22] Simon: Wow. So many things, right? I mean, the big thing is everything's got really good and fast and cheap. Like, that was the trend throughout all of 2024. The good models got so much cheaper, they got so much faster, they got multimodal, right? The image stuff isn't even a surprise anymore.[00:01:39] Simon: They're growing video, all of that kind of stuff. So that's all really exciting.[00:01:43] Advancements in AI Models[00:01:43] Simon: At the same time, they didn't get massively better than GPT 4, which was a bit of a surprise. So that's sort of one of the open questions is, are we going to see huge, but I kind of feel like that's a bit of a distraction because GPT 4, but way cheaper, much larger context lengths, and it [00:02:00] can do multimodal.[00:02:01] Simon: is better, right? That's a better model, even if it's not.[00:02:05] Brian: What people were expecting or hoping, maybe not expecting is not the right word, but hoping that we would see another step change, right? Right. From like GPT 2 to 3 to 4, we were expecting or hoping that maybe we were going to see the next evolution in that sort of, yeah.[00:02:21] Brian: We[00:02:21] Simon: did see that, but not in the way we expected. We thought the model was just going to get smarter, and instead we got. Massive drops in, drops in price. We got all of these new capabilities. You can talk to the things now, right? They can do simulated audio input, all of that kind of stuff. And so it's kind of, it's interesting to me that the models improved in all of these ways we weren't necessarily expecting.[00:02:43] Simon: I didn't know it would be able to do an impersonation of Santa Claus, like a, you know, Talked to it through my phone and show it what I was seeing by the end of 2024. But yeah, we didn't get that GPT 5 step. And that's one of the big open questions is, is that actually just around the corner and we'll have a bunch of GPT 5 class models drop in the [00:03:00] next few months?[00:03:00] Simon: Or is there a limit?[00:03:03] Brian: If you were a betting man and wanted to put money on it, do you expect to see a phase change, step change in 2025?[00:03:11] Simon: I don't particularly for that, like, the models, but smarter. I think all of the trends we're seeing right now are going to keep on going, especially the inference time compute, right?[00:03:21] Simon: The trick that O1 and O3 are doing, which means that you can solve harder problems, but they cost more and it churns away for longer. I think that's going to happen because that's already proven to work. I don't know. I don't know. Maybe there will be a step change to a GPT 5 level, but honestly, I'd be completely happy if we got what we've got right now.[00:03:41] Simon: But cheaper and faster and more capabilities and longer contexts and so forth. That would be thrilling to me.[00:03:46] Brian: Digging into what you've just said one of the things that, by the way, I hope to link in the show notes to Simon's year end post about what, what things we learned about LLMs in 2024. Look for that in the show notes.[00:03:59] Cost Efficiency in AI[00:03:59] Brian: One of the things that you [00:04:00] did say that you alluded to even right there was that in the last year, you felt like the GPT 4 barrier was broken, like IE. Other models, even open source ones are now regularly matching sort of the state of the art.[00:04:13] Simon: Well, it's interesting, right? So the GPT 4 barrier was a year ago, the best available model was OpenAI's GPT 4 and nobody else had even come close to it.[00:04:22] Simon: And they'd been at the, in the lead for like nine months, right? That thing came out in what, February, March of, of 2023. And for the rest of 2023, nobody else came close. And so at the start of last year, like a year ago, the big question was, Why has nobody beaten them yet? Like, what do they know that the rest of the industry doesn't know?[00:04:40] Simon: And today, that I've counted 18 organizations other than GPT 4 who've put out a model which clearly beats that GPT 4 from a year ago thing. Like, maybe they're not better than GPT 4. 0, but that's, that, that, that barrier got completely smashed. And yeah, a few of those I've run on my laptop, which is wild to me.[00:04:59] Simon: Like, [00:05:00] it was very, very wild. It felt very clear to me a year ago that if you want GPT 4, you need a rack of 40, 000 GPUs just to run the thing. And that turned out not to be true. Like the, the, this is that big trend from last year of the models getting more efficient, cheaper to run, just as capable with smaller weights and so forth.[00:05:20] Simon: And I ran another GPT 4 model on my laptop this morning, right? Microsoft 5. 4 just came out. And that, if you look at the benchmarks, it's definitely, it's up there with GPT 4. 0. It's probably not as good when you actually get into the vibes of the thing, but it, it runs on my, it's a 14 gigabyte download and I can run it on a MacBook Pro.[00:05:38] Simon: Like who saw that coming? The most exciting, like the close of the year on Christmas day, just a few weeks ago, was when DeepSeek dropped their DeepSeek v3 model on Hugging Face without even a readme file. It was just like a giant binary blob that I can't run on my laptop. It's too big. But in all of the benchmarks, it's now by far the best available [00:06:00] open, open weights model.[00:06:01] Simon: Like it's, it's, it's beating the, the metalamas and so forth. And that was trained for five and a half million dollars, which is a tenth of the price that people thought it costs to train these things. So everything's trending smaller and faster and more efficient.[00:06:15] Brian: Well, okay.[00:06:16] Challenges and Competition in AI[00:06:16] Brian: I, I kind of was going to get to that later, but let's, let's combine this with what I was going to ask you next, which is, you know, you're talking, you know, Also in the piece about the LLM prices crashing, which I've even seen in projects that I'm working on, but explain Explain that to a general audience, because we hear all the time that LLMs are eye wateringly expensive to run, but what we're suggesting, and we'll come back to the cheap Chinese LLM, but first of all, for the end user, what you're suggesting is that we're starting to see the cost come down sort of in the traditional technology way of Of costs coming down over time,[00:06:49] Simon: yes, but very aggressively.[00:06:51] Simon: I mean, my favorite thing, the example here is if you look at GPT-3, so open AI's g, PT three, which was the best, a developed model in [00:07:00] 2022 and through most of 20 2023. That, the models that we have today, the OpenAI models are a hundred times cheaper. So there was a 100x drop in price for OpenAI from their best available model, like two and a half years ago to today.[00:07:13] Simon: And[00:07:14] Brian: just to be clear, not to train the model, but for the use of tokens and things. Exactly,[00:07:20] Simon: for running prompts through them. And then When you look at the, the really, the top tier model providers right now, I think, are OpenAI, Anthropic, Google, and Meta. And there are a bunch of others that I could list there as well.[00:07:32] Simon: Mistral are very good. The, the DeepSeq and Quen models have got great. There's a whole bunch of providers serving really good models. But even if you just look at the sort of big brand name providers, they all offer models now that are A fraction of the price of the, the, of the models we were using last year.[00:07:49] Simon: I think I've got some numbers that I threw into my blog entry here. Yeah. Like Gemini 1. 5 flash, that's Google's fast high quality model is [00:08:00] how much is that? It's 0. 075 dollars per million tokens. Like these numbers are getting, So we just do cents per million now,[00:08:09] swyx (2): cents per million,[00:08:10] Simon: cents per million makes, makes a lot more sense.[00:08:12] Simon: Yeah they have one model 1. 5 flash 8B, the absolute cheapest of the Google models, is 27 times cheaper than GPT 3. 5 turbo was a year ago. That's it. And GPT 3. 5 turbo, that was the cheap model, right? Now we've got something 27 times cheaper, and the Google, this Google one can do image recognition, it can do million token context, all of those tricks.[00:08:36] Simon: But it's, it's, it's very, it's, it really is startling how inexpensive some of this stuff has got.[00:08:41] Brian: Now, are we assuming that this, that happening is directly the result of competition? Because again, you know, OpenAI, and probably they're doing this for their own almost political reasons, strategic reasons, keeps saying, we're losing money on everything, even the 200.[00:08:56] Brian: So they probably wouldn't, the prices wouldn't be [00:09:00] coming down if there wasn't intense competition in this space.[00:09:04] Simon: The competition is absolutely part of it, but I have it on good authority from sources I trust that Google Gemini is not operating at a loss. Like, the amount of electricity to run a prompt is less than they charge you.[00:09:16] Simon: And the same thing for Amazon Nova. Like, somebody found an Amazon executive and got them to say, Yeah, we're not losing money on this. I don't know about Anthropic and OpenAI, but clearly that demonstrates it is possible to run these things at these ludicrously low prices and still not be running at a loss if you discount the Army of PhDs and the, the training costs and all of that kind of stuff.[00:09:36] Brian: One, one more for me before I let Swyx jump in here. To, to come back to DeepSeek and this idea that you could train, you know, a cutting edge model for 6 million. I, I was saying on the show, like six months ago, that if we are getting to the point where each new model It would cost a billion, ten billion, a hundred billion to train that.[00:09:54] Brian: At some point it would almost, only nation states would be able to train the new models. Do you [00:10:00] expect what DeepSeek and maybe others are proving to sort of blow that up? Or is there like some sort of a parallel track here that maybe I'm not technically, I don't have the mouse to understand the difference.[00:10:11] Brian: Is the model, are the models going to go, you know, Up to a hundred billion dollars or can we get them down? Sort of like DeepSeek has proven[00:10:18] Simon: so I'm the wrong person to answer that because I don't work in the lab training these models. So I can give you my completely uninformed opinion, which is, I felt like the DeepSeek thing.[00:10:27] Simon: That was a bomb shell. That was an absolute bombshell when they came out and said, Hey, look, we've trained. One of the best available models and it cost us six, five and a half million dollars to do it. I feel, and they, the reason, one of the reasons it's so efficient is that we put all of these export controls in to stop Chinese companies from giant buying GPUs.[00:10:44] Simon: So they've, were forced to be, go as efficient as possible. And yet the fact that they've demonstrated that that's possible to do. I think it does completely tear apart this, this, this mental model we had before that yeah, the training runs just keep on getting more and more expensive and the number of [00:11:00] organizations that can afford to run these training runs keeps on shrinking.[00:11:03] Simon: That, that's been blown out of the water. So yeah, that's, again, this was our Christmas gift. This was the thing they dropped on Christmas day. Yeah, it makes me really optimistic that we can, there are, It feels like there was so much low hanging fruit in terms of the efficiency of both inference and training and we spent a whole bunch of last year exploring that and getting results from it.[00:11:22] Simon: I think there's probably a lot left. I think there's probably, well, I would not be surprised to see even better models trained spending even less money over the next six months.[00:11:31] swyx (2): Yeah. So I, I think there's a unspoken angle here on what exactly the Chinese labs are trying to do because DeepSea made a lot of noise.[00:11:41] swyx (2): so much for joining us for around the fact that they train their model for six million dollars and nobody quite quite believes them. Like it's very, very rare for a lab to trumpet the fact that they're doing it for so cheap. They're not trying to get anyone to buy them. So why [00:12:00] are they doing this? They make it very, very obvious.[00:12:05] swyx (2): Deepseek is about 150 employees. It's an order of magnitude smaller than at least Anthropic and maybe, maybe more so for OpenAI. And so what's, what's the end game here? Are they, are they just trying to show that the Chinese are better than us?[00:12:21] Simon: So Deepseek, it's the arm of a hedge, it's a, it's a quant fund, right?[00:12:25] Simon: It's an algorithmic quant trading thing. So I, I, I would love to get more insight into how that organization works. My assumption from what I've seen is it looks like they're basically just flexing. They're like, hey, look at how utterly brilliant we are with this amazing thing that we've done. And it's, it's working, right?[00:12:43] Simon: They but, and so is that it? Are they, is this just their kind of like, this is, this is why our company is so amazing. Look at this thing that we've done, or? I don't know. I'd, I'd love to get Some insight from, from within that industry as to, as to how that's all playing out.[00:12:57] swyx (2): The, the prevailing theory among the Local Llama [00:13:00] crew and the Twitter crew that I indexed for my newsletter is that there is some amount of copying going on.[00:13:06] swyx (2): It's like Sam Altman you know, tweet, tweeting about how they're being copied. And then also there's this, there, there are other sort of opening eye employees that have said, Stuff that is similar that DeepSeek's rate of progress is how U. S. intelligence estimates the number of foreign spies embedded in top labs.[00:13:22] swyx (2): Because a lot of these ideas do spread around, but they surprisingly have a very high density of them in the DeepSeek v3 technical report. So it's, it's interesting. We don't know how much, how many, how much tokens. I think that, you know, people have run analysis on how often DeepSeek thinks it is cloud or thinks it is opening GPC 4.[00:13:40] swyx (2): Thanks for watching! And we don't, we don't know. We don't know. I think for me, like, yeah, we'll, we'll, we basically will never know as, as external commentators. I think what's interesting is how, where does this go? Is there a logical floor or bottom by my estimations for the same amount of ELO started last year to the end of last year cost went down by a thousand X for the [00:14:00] GPT, for, for GPT 4 intelligence.[00:14:02] swyx (2): Would, do they go down a thousand X this year?[00:14:04] Simon: That's a fascinating question. Yeah.[00:14:06] swyx (2): Is there a Moore's law going on, or did we just get a one off benefit last year for some weird reason?[00:14:14] Simon: My uninformed hunch is low hanging fruit. I feel like up until a year ago, people haven't been focusing on efficiency at all. You know, it was all about, what can we get these weird shaped things to do?[00:14:24] Simon: And now once we've sort of hit that, okay, we know that we can get them to do what GPT 4 can do, When thousands of researchers around the world all focus on, okay, how do we make this more efficient? What are the most important, like, how do we strip out all of the weights that have stuff in that doesn't really matter?[00:14:39] Simon: All of that kind of thing. So yeah, maybe that was it. Maybe 2024 was a freak year of all of the low hanging fruit coming out at once. And we'll actually see a reduction in the, in that rate of improvement in terms of efficiency. I wonder, I mean, I think we'll know for sure in about three months time if that trend's going to continue or not.[00:14:58] swyx (2): I agree. You know, I [00:15:00] think the other thing that you mentioned that DeepSeq v3 was the gift that was given from DeepSeq over Christmas, but I feel like the other thing that might be underrated was DeepSeq R1,[00:15:11] Speaker 4: which is[00:15:13] swyx (2): a reasoning model you can run on your laptop. And I think that's something that a lot of people are looking ahead to this year.[00:15:18] swyx (2): Oh, did they[00:15:18] Simon: release the weights for that one?[00:15:20] swyx (2): Yeah.[00:15:21] Simon: Oh my goodness, I missed that. I've been playing with the quen. So the other great, the other big Chinese AI app is Alibaba's quen. Actually, yeah, I, sorry, R1 is an API available. Yeah. Exactly. When that's really cool. So Alibaba's Quen have released two reasoning models that I've run on my laptop.[00:15:38] Simon: Now there was, the first one was Q, Q, WQ. And then the second one was QVQ because the second one's a vision model. So you can like give it vision puzzles and a prompt that these things, they are so much fun to run. Because they think out loud. It's like the OpenAR 01 sort of hides its thinking process. The Query ones don't.[00:15:59] Simon: They just, they [00:16:00] just churn away. And so you'll give it a problem and it will output literally dozens of paragraphs of text about how it's thinking. My favorite thing that happened with QWQ is I asked it to draw me a pelican on a bicycle in SVG. That's like my standard stupid prompt. And for some reason it thought in Chinese.[00:16:18] Simon: It spat out a whole bunch of like Chinese text onto my terminal on my laptop, and then at the end it gave me quite a good sort of artistic pelican on a bicycle. And I ran it all through Google Translate, and yeah, it was like, it was contemplating the nature of SVG files as a starting point. And the fact that my laptop can think in Chinese now is so delightful.[00:16:40] Simon: It's so much fun watching you do that.[00:16:43] swyx (2): Yeah, I think Andrej Karpathy was saying, you know, we, we know that we have achieved proper reasoning inside of these models when they stop thinking in English, and perhaps the best form of thought is in Chinese. But yeah, for listeners who don't know Simon's blog he always, whenever a new model comes out, you, I don't know how you do it, but [00:17:00] you're always the first to run Pelican Bench on these models.[00:17:02] swyx (2): I just did it for 5.[00:17:05] Simon: Yeah.[00:17:07] swyx (2): So I really appreciate that. You should check it out. These are not theoretical. Simon's blog actually shows them.[00:17:12] Brian: Let me put on the investor hat for a second.[00:17:15] AI Agents and Their Limitations[00:17:15] Brian: Because from the investor side of things, a lot of the, the VCs that I know are really hot on agents, and this is the year of agents, but last year was supposed to be the year of agents as well. Lots of money flowing towards, And Gentic startups.[00:17:32] Brian: But in in your piece that again, we're hopefully going to have linked in the show notes, you sort of suggest there's a fundamental flaw in AI agents as they exist right now. Let me let me quote you. And then I'd love to dive into this. You said, I remain skeptical as to their ability based once again, on the Challenge of gullibility.[00:17:49] Brian: LLMs believe anything you tell them, any systems that attempt to make meaningful decisions on your behalf, will run into the same roadblock. How good is a travel agent, or a digital assistant, or even a research tool, if it [00:18:00] can't distinguish truth from fiction? So, essentially, what you're suggesting is that the state of the art now that allows agents is still, it's still that sort of 90 percent problem, the edge problem, getting to the Or, or, or is there a deeper flaw?[00:18:14] Brian: What are you, what are you saying there?[00:18:16] Simon: So this is the fundamental challenge here and honestly my frustration with agents is mainly around definitions Like any if you ask anyone who says they're working on agents to define agents You will get a subtly different definition from each person But everyone always assumes that their definition is the one true one that everyone else understands So I feel like a lot of these agent conversations, people talking past each other because one person's talking about the, the sort of travel agent idea of something that books things on your behalf.[00:18:41] Simon: Somebody else is talking about LLMs with tools running in a loop with a cron job somewhere and all of these different things. You, you ask academics and they'll laugh at you because they've been debating what agents mean for over 30 years at this point. It's like this, this long running, almost sort of an in joke in that community.[00:18:57] Simon: But if we assume that for this purpose of this conversation, an [00:19:00] agent is something that, Which you can give a job and it goes off and it does that thing for you like, like booking travel or things like that. The fundamental challenge is, it's the reliability thing, which comes from this gullibility problem.[00:19:12] Simon: And a lot of my, my interest in this originally came from when I was thinking about prompt injections as a source of this form of attack against LLM systems where you deliberately lay traps out there for this LLM to stumble across,[00:19:24] Brian: and which I should say you have been banging this drum that no one's gotten any far, at least on solving this, that I'm aware of, right.[00:19:31] Brian: Like that's still an open problem. The two years.[00:19:33] Simon: Yeah. Right. We've been talking about this problem and like, a great illustration of this was Claude so Anthropic released Claude computer use a few months ago. Fantastic demo. You could fire up a Docker container and you could literally tell it to do something and watch it open a web browser and navigate to a webpage and click around and so forth.[00:19:51] Simon: Really, really, really interesting and fun to play with. And then, um. One of the first demos somebody tried was, what if you give it a web page that says download and run this [00:20:00] executable, and it did, and the executable was malware that added it to a botnet. So the, the very first most obvious dumb trick that you could play on this thing just worked, right?[00:20:10] Simon: So that's obviously a really big problem. If I'm going to send something out to book travel on my behalf, I mean, it's hard enough for me to figure out which airlines are trying to scam me and which ones aren't. Do I really trust a language model that believes the literal truth of anything that's presented to it to go out and do those things?[00:20:29] swyx (2): Yeah I definitely think there's, it's interesting to see Anthropic doing this because they used to be the safety arm of OpenAI that split out and said, you know, we're worried about letting this thing out in the wild and here they are enabling computer use for agents. Thanks. The, it feels like things have merged.[00:20:49] swyx (2): You know, I'm, I'm also fairly skeptical about, you know, this always being the, the year of Linux on the desktop. And this is the equivalent of this being the year of agents that people [00:21:00] are not predicting so much as wishfully thinking and hoping and praying for their companies and agents to work.[00:21:05] swyx (2): But I, I feel like things are. Coming along a little bit. It's to me, it's kind of like self driving. I remember in 2014 saying that self driving was just around the corner. And I mean, it kind of is, you know, like in, in, in the Bay area. You[00:21:17] Simon: get in a Waymo and you're like, Oh, this works. Yeah, but it's a slow[00:21:21] swyx (2): cook.[00:21:21] swyx (2): It's a slow cook over the next 10 years. We're going to hammer out these things and the cynical people can just point to all the flaws, but like, there are measurable or concrete progress steps that are being made by these builders.[00:21:33] Simon: There is one form of agent that I believe in. I believe, mostly believe in the research assistant form of agents.[00:21:39] Simon: The thing where you've got a difficult problem and, and I've got like, I'm, I'm on the beta for the, the Google Gemini 1. 5 pro with deep research. I think it's called like these names, these names. Right. But. I've been using that. It's good, right? You can give it a difficult problem and it tells you, okay, I'm going to look at 56 different websites [00:22:00] and it goes away and it dumps everything to its context and it comes up with a report for you.[00:22:04] Simon: And it's not, it won't work against adversarial websites, right? If there are websites with deliberate lies in them, it might well get caught out. Most things don't have that as a problem. And so I've had some answers from that which were genuinely really valuable to me. And that feels to me like, I can see how given existing LLM tech, especially with Google Gemini with its like million token contacts and Google with their crawl of the entire web and their, they've got like search, they've got search and cache, they've got a cache of every page and so forth.[00:22:35] Simon: That makes sense to me. And that what they've got right now, I don't think it's, it's not as good as it can be, obviously, but it's, it's, it's, it's a real useful thing, which they're going to start rolling out. So, you know, Perplexity have been building the same thing for a couple of years. That, that I believe in.[00:22:50] Simon: You know, if you tell me that you're going to have an agent that's a research assistant agent, great. The coding agents I mean, chat gpt code interpreter, Nearly two years [00:23:00] ago, that thing started writing Python code, executing the code, getting errors, rewriting it to fix the errors. That pattern obviously works.[00:23:07] Simon: That works really, really well. So, yeah, coding agents that do that sort of error message loop thing, those are proven to work. And they're going to keep on getting better, and that's going to be great. The research assistant agents are just beginning to get there. The things I'm critical of are the ones where you trust, you trust this thing to go out and act autonomously on your behalf, and make decisions on your behalf, especially involving spending money, like that.[00:23:31] Simon: I don't see that working for a very long time. That feels to me like an AGI level problem.[00:23:37] swyx (2): It's it's funny because I think Stripe actually released an agent toolkit which is one of the, the things I featured that is trying to enable these agents each to have a wallet that they can go and spend and have, basically, it's a virtual card.[00:23:49] swyx (2): It's not that, not that difficult with modern infrastructure. can[00:23:51] Simon: stick a 50 cap on it, then at least it's an honor. Can't lose more than 50.[00:23:56] Brian: You know I don't, I don't know if either of you know Rafat Ali [00:24:00] he runs Skift, which is a, a travel news vertical. And he, he, he constantly laughs at the fact that every agent thing is, we're gonna get rid of booking a, a plane flight for you, you know?[00:24:11] Brian: And, and I would point out that, like, historically, when the web started, the first thing everyone talked about is, You can go online and book a trip, right? So it's funny for each generation of like technological advance. The thing they always want to kill is the travel agent. And now they want to kill the webpage travel agent.[00:24:29] Simon: Like it's like I use Google flight search. It's great, right? If you gave me an agent to do that for me, it would save me, I mean, maybe 15 seconds of typing in my things, but I still want to see what my options are and go, yeah, I'm not flying on that airline, no matter how cheap they are.[00:24:44] swyx (2): Yeah. For listeners, go ahead.[00:24:47] swyx (2): For listeners, I think, you know, I think both of you are pretty positive on NotebookLM. And you know, we, we actually interviewed the NotebookLM creators, and there are actually two internal agents going on internally. The reason it takes so long is because they're running an agent loop [00:25:00] inside that is fairly autonomous, which is kind of interesting.[00:25:01] swyx (2): For one,[00:25:02] Simon: for a definition of agent loop, if you picked that particularly well. For one definition. And you're talking about the podcast side of this, right?[00:25:07] swyx (2): Yeah, the podcast side of things. They have a there's, there's going to be a new version coming out that, that we'll be featuring at our, at our conference.[00:25:14] Simon: That one's fascinating to me. Like NotebookLM, I think it's two products, right? On the one hand, it's actually a very good rag product, right? You dump a bunch of things in, you can run searches, that, that, it does a good job of. And then, and then they added the, the podcast thing. It's a bit of a, it's a total gimmick, right?[00:25:30] Simon: But that gimmick got them attention, because they had a great product that nobody paid any attention to at all. And then you add the unfeasibly good voice synthesis of the podcast. Like, it's just, it's, it's, it's the lesson.[00:25:43] Brian: It's the lesson of mid journey and stuff like that. If you can create something that people can post on socials, you don't have to lift a finger again to do any marketing for what you're doing.[00:25:53] Brian: Let me dig into Notebook LLM just for a second as a podcaster. As a [00:26:00] gimmick, it makes sense, and then obviously, you know, you dig into it, it sort of has problems around the edges. It's like, it does the thing that all sort of LLMs kind of do, where it's like, oh, we want to Wrap up with a conclusion.[00:26:12] Multimodal AI and Future Prospects[00:26:12] Brian: I always call that like the the eighth grade book report paper problem where it has to have an intro and then, you know But that's sort of a thing where because I think you spoke about this again in your piece at the year end About how things are going multimodal and how things are that you didn't expect like, you know vision and especially audio I think So that's another thing where, at least over the last year, there's been progress made that maybe you, you didn't think was coming as quick as it came.[00:26:43] Simon: I don't know. I mean, a year ago, we had one really good vision model. We had GPT 4 vision, was, was, was very impressive. And Google Gemini had just dropped Gemini 1. 0, which had vision, but nobody had really played with it yet. Like Google hadn't. People weren't taking Gemini [00:27:00] seriously at that point. I feel like it was 1.[00:27:02] Simon: 5 Pro when it became apparent that actually they were, they, they got over their hump and they were building really good models. And yeah, and they, to be honest, the video models are mostly still using the same trick. The thing where you divide the video up into one image per second and you dump that all into the context.[00:27:16] Simon: So maybe it shouldn't have been so surprising to us that long context models plus vision meant that the video was, was starting to be solved. Of course, it didn't. Not being, you, what you really want with videos, you want to be able to do the audio and the images at the same time. And I think the models are beginning to do that now.[00:27:33] Simon: Like, originally, Gemini 1. 5 Pro originally ignored the audio. It just did the, the, like, one frame per second video trick. As far as I can tell, the most recent ones are actually doing pure multimodal. But the things that opens up are just extraordinary. Like, the the ChatGPT iPhone app feature that they shipped as one of their 12 days of, of OpenAI, I really can be having a conversation and just turn on my video camera and go, Hey, what kind of tree is [00:28:00] this?[00:28:00] Simon: And so forth. And it works. And for all I know, that's just snapping a like picture once a second and feeding it into the model. The, the, the things that you can do with that as an end user are extraordinary. Like that, that to me, I don't think most people have cottoned onto the fact that you can now stream video directly into a model because it, it's only a few weeks old.[00:28:22] Simon: Wow. That's a, that's a, that's a, that's Big boost in terms of what kinds of things you can do with this stuff. Yeah. For[00:28:30] swyx (2): people who are not that close I think Gemini Flashes free tier allows you to do something like capture a photo, one photo every second or a minute and leave it on 24, seven, and you can prompt it to do whatever.[00:28:45] swyx (2): And so you can effectively have your own camera app or monitoring app that that you just prompt and it detects where it changes. It detects for, you know, alerts or anything like that, or describes your day. You know, and, and, and the fact that this is free I think [00:29:00] it's also leads into the previous point of it being the prices haven't come down a lot.[00:29:05] Simon: And even if you're paying for this stuff, like a thing that I put in my blog entry is I ran a calculation on what it would cost to process 68, 000 photographs in my photo collection, and for each one just generate a caption, and using Gemini 1. 5 Flash 8B, it would cost me 1. 68 to process 68, 000 images, which is, I mean, that, that doesn't make sense.[00:29:28] Simon: None of that makes sense. Like it's, it's a, for one four hundredth of a cent per image to generate captions now. So you can see why feeding in a day's worth of video just isn't even very expensive to process.[00:29:40] swyx (2): Yeah, I'll tell you what is expensive. It's the other direction. So we're here, we're talking about consuming video.[00:29:46] swyx (2): And this year, we also had a lot of progress, like probably one of the most excited, excited, anticipated launches of the year was Sora. We actually got Sora. And less exciting.[00:29:55] Simon: We did, and then VO2, Google's Sora, came out like three [00:30:00] days later and upstaged it. Like, Sora was exciting until VO2 landed, which was just better.[00:30:05] swyx (2): In general, I feel the media, or the social media, has been very unfair to Sora. Because what was released to the world, generally available, was Sora Lite. It's the distilled version of Sora, right? So you're, I did not[00:30:16] Simon: realize that you're absolutely comparing[00:30:18] swyx (2): the, the most cherry picked version of VO two, the one that they published on the marketing page to the, the most embarrassing version of the soa.[00:30:25] swyx (2): So of course it's gonna look bad, so, well, I got[00:30:27] Simon: access to the VO two I'm in the VO two beta and I've been poking around with it and. Getting it to generate pelicans on bicycles and stuff. I would absolutely[00:30:34] swyx (2): believe that[00:30:35] Simon: VL2 is actually better. Is Sora, so is full fat Sora coming soon? Do you know, when, when do we get to play with that one?[00:30:42] Simon: No one's[00:30:43] swyx (2): mentioned anything. I think basically the strategy is let people play around with Sora Lite and get info there. But the, the, keep developing Sora with the Hollywood studios. That's what they actually care about. Gotcha. Like the rest of us. Don't really know what to do with the video anyway. Right.[00:30:59] Simon: I mean, [00:31:00] that's my thing is I realized that for generative images and images and video like images We've had for a few years and I don't feel like they've broken out into the talented artist community yet Like lots of people are having fun with them and doing and producing stuff. That's kind of cool to look at but what I want you know that that movie everything everywhere all at once, right?[00:31:20] Simon: One, one ton of Oscars, utterly amazing film. The VFX team for that were five people, some of whom were watching YouTube videos to figure out what to do. My big question for, for Sora and and and Midjourney and stuff, what happens when a creative team like that starts using these tools? I want the creative geniuses behind everything, everywhere all at once.[00:31:40] Simon: What are they going to be able to do with this stuff in like a few years time? Because that's really exciting to me. That's where you take artists who are at the very peak of their game. Give them these new capabilities and see, see what they can do with them.[00:31:52] swyx (2): I should, I know a little bit here. So it should mention that, that team actually used RunwayML.[00:31:57] swyx (2): So there was, there was,[00:31:57] Simon: yeah.[00:31:59] swyx (2): I don't know how [00:32:00] much I don't. So, you know, it's possible to overstate this, but there are people integrating it. Generated video within their workflow, even pre SORA. Right, because[00:32:09] Brian: it's not, it's not the thing where it's like, okay, tomorrow we'll be able to do a full two hour movie that you prompt with three sentences.[00:32:15] Brian: It is like, for the very first part of, of, you know video effects in film, it's like, if you can get that three second clip, if you can get that 20 second thing that they did in the matrix that blew everyone's minds and took a million dollars or whatever to do, like, it's the, it's the little bits and pieces that they can fill in now that it's probably already there.[00:32:34] swyx (2): Yeah, it's like, I think actually having a layered view of what assets people need and letting AI fill in the low value assets. Right, like the background video, the background music and, you know, sometimes the sound effects. That, that maybe, maybe more palatable maybe also changes the, the way that you evaluate the stuff that's coming out.[00:32:57] swyx (2): Because people tend to, in social media, try to [00:33:00] emphasize foreground stuff, main character stuff. So you really care about consistency, and you, you really are bothered when, like, for example, Sorad. Botch's image generation of a gymnast doing flips, which is horrible. It's horrible. But for background crowds, like, who cares?[00:33:18] Brian: And by the way, again, I was, I was a film major way, way back in the day, like, that's how it started. Like things like Braveheart, where they filmed 10 people on a field, and then the computer could turn it into 1000 people on a field. Like, that's always been the way it's around the margins and in the background that first comes in.[00:33:36] Brian: The[00:33:36] Simon: Lord of the Rings movies were over 20 years ago. Although they have those giant battle sequences, which were very early, like, I mean, you could almost call it a generative AI approach, right? They were using very sophisticated, like, algorithms to model out those different battles and all of that kind of stuff.[00:33:52] Simon: Yeah, I know very little. I know basically nothing about film production, so I try not to commentate on it. But I am fascinated to [00:34:00] see what happens when, when these tools start being used by the real, the people at the top of their game.[00:34:05] swyx (2): I would say like there's a cultural war that is more that being fought here than a technology war.[00:34:11] swyx (2): Most of the Hollywood people are against any form of AI anyway, so they're busy Fighting that battle instead of thinking about how to adopt it and it's, it's very fringe. I participated here in San Francisco, one generative AI video creative hackathon where the AI positive artists actually met with technologists like myself and then we collaborated together to build short films and that was really nice and I think, you know, I'll be hosting some of those in my events going forward.[00:34:38] swyx (2): One thing that I think like I want to leave it. Give people a sense of it's like this is a recap of last year But then sometimes it's useful to walk away as well with like what can we expect in the future? I don't know if you got anything. I would also call out that the Chinese models here have made a lot of progress Hyde Law and Kling and God knows who like who else in the video arena [00:35:00] Also making a lot of progress like surprising him like I think maybe actually Chinese China is surprisingly ahead with regards to Open8 at least, but also just like specific forms of video generation.[00:35:12] Simon: Wouldn't it be interesting if a film industry sprung up in a country that we don't normally think of having a really strong film industry that was using these tools? Like, that would be a fascinating sort of angle on this. Mm hmm. Mm hmm.[00:35:25] swyx (2): Agreed. I, I, I Oh, sorry. Go ahead.[00:35:29] Exploring Video Avatar Companies[00:35:29] swyx (2): Just for people's Just to put it on people's radar as well, Hey Jen, there's like there's a category of video avatar companies that don't specifically, don't specialize in general video.[00:35:41] swyx (2): They only do talking heads, let's just say. And HeyGen sings very well.[00:35:45] Brian: Swyx, you know that that's what I've been using, right? Like, have, have I, yeah, right. So, if you see some of my recent YouTube videos and things like that, where, because the beauty part of the HeyGen thing is, I, I, I don't want to use the robot voice, so [00:36:00] I record the mp3 file for my computer, And then I put that into HeyGen with the avatar that I've trained it on, and all it does is the lip sync.[00:36:09] Brian: So it looks, it's not 100 percent uncanny valley beatable, but it's good enough that if you weren't looking for it, it's just me sitting there doing one of my clips from the show. And, yeah, so, by the way, HeyGen. Shout out to them.[00:36:24] AI Influencers and Their Future[00:36:24] swyx (2): So I would, you know, in terms of like the look ahead going, like, looking, reviewing 2024, looking at trends for 2025, I would, they basically call this out.[00:36:33] swyx (2): Meta tried to introduce AI influencers and failed horribly because they were just bad at it. But at some point that there will be more and more basically AI influencers Not in a way that Simon is but in a way that they are not human.[00:36:50] Simon: Like the few of those that have done well, I always feel like they're doing well because it's a gimmick, right?[00:36:54] Simon: It's a it's it's novel and fun to like Like that, the AI Seinfeld thing [00:37:00] from last year, the Twitch stream, you know, like those, if you're the only one or one of just a few doing that, you'll get, you'll attract an audience because it's an interesting new thing. But I just, I don't know if that's going to be sustainable longer term or not.[00:37:11] Simon: Like,[00:37:12] Simplifying Content Creation with AI[00:37:12] Brian: I'm going to tell you, Because I've had discussions, I can't name the companies or whatever, but, so think about the workflow for this, like, now we all know that on TikTok and Instagram, like, holding up a phone to your face, and doing like, in my car video, or walking, a walk and talk, you know, that's, that's very common, but also, if you want to do a professional sort of talking head video, you still have to sit in front of a camera, you still have to do the lighting, you still have to do the video editing, versus, if you can just record, what I'm saying right now, the last 30 seconds, If you clip that out as an mp3 and you have a good enough avatar, then you can put that avatar in front of Times Square, on a beach, or whatever.[00:37:50] Brian: So, like, again for creators, the reason I think Simon, we're on the verge of something, it, it just, it's not going to, I think it's not, oh, we're going to have [00:38:00] AI avatars take over, it'll be one of those things where it takes another piece of the workflow out and simplifies it. I'm all[00:38:07] Simon: for that. I, I always love this stuff.[00:38:08] Simon: I like tools. Tools that help human beings do more. Do more ambitious things. I'm always in favor of, like, that, that, that's what excites me about this entire field.[00:38:17] swyx (2): Yeah. We're, we're looking into basically creating one for my podcast. We have this guy Charlie, he's Australian. He's, he's not real, but he pre, he opens every show and we are gonna have him present all the shorts.[00:38:29] Simon: Yeah, go ahead.[00:38:30] The Importance of Credibility in AI[00:38:30] Simon: The thing that I keep coming back to is this idea of credibility like in a world that is full of like AI generated everything and so forth It becomes even more important that people find the sources of information that they trust and find people and find Sources that are credible and I feel like that's the one thing that LLMs and AI can never have is credibility, right?[00:38:49] Simon: ChatGPT can never stake its reputation on telling you something useful and interesting because That means nothing, right? It's a matrix multiplication. It depends on who prompted it and so forth. So [00:39:00] I'm always, and this is when I'm blogging as well, I'm always looking for, okay, who are the reliable people who will tell me useful, interesting information who aren't just going to tell me whatever somebody's paying them to tell, tell them, who aren't going to, like, type a one sentence prompt into an LLM and spit out an essay and stick it online.[00:39:16] Simon: And that, that to me, Like, earning that credibility is really important. That's why a lot of my ethics around the way that I publish are based on the idea that I want people to trust me. I want to do things that, that gain credibility in people's eyes so they will come to me for information as a trustworthy source.[00:39:32] Simon: And it's the same for the sources that I'm, I'm consulting as well. So that's something I've, I've been thinking a lot about that sort of credibility focus on this thing for a while now.[00:39:40] swyx (2): Yeah, you can layer or structure credibility or decompose it like so one thing I would put in front of you I'm not saying that you should Agree with this or accept this at all is that you can use AI to generate different Variations and then and you pick you as the final sort of last mile person that you pick The last output and [00:40:00] you put your stamp of credibility behind that like that everything's human reviewed instead of human origin[00:40:04] Simon: Yeah, if you publish something you need to be able to put it on the ground Publishing it.[00:40:08] Simon: You need to say, I will put my name to this. I will attach my credibility to this thing. And if you're willing to do that, then, then that's great.[00:40:16] swyx (2): For creators, this is huge because there's a fundamental asymmetry between starting with a blank slate versus choosing from five different variations.[00:40:23] Brian: Right.[00:40:24] Brian: And also the key thing that you just said is like, if everything that I do, if all of the words were generated by an LLM, if the voice is generated by an LLM. If the video is also generated by the LLM, then I haven't done anything, right? But if, if one or two of those, you take a shortcut, but it's still, I'm willing to sign off on it.[00:40:47] Brian: Like, I feel like that's where I feel like people are coming around to like, this is maybe acceptable, sort of.[00:40:53] Simon: This is where I've been pushing the definition. I love the term slop. Where I've been pushing the definition of slop as AI generated [00:41:00] content that is both unrequested and unreviewed and the unreviewed thing is really important like that's the thing that elevates something from slop to not slop is if A human being has reviewed it and said, you know what, this is actually worth other people's time.[00:41:12] Simon: And again, I'm willing to attach my credibility to it and say, hey, this is worthwhile.[00:41:16] Brian: It's, it's, it's the cura curational, curatorial and editorial part of it that no matter what the tools are to do shortcuts, to do, as, as Swyx is saying choose between different edits or different cuts, but in the end, if there's a curatorial mind, Or editorial mind behind it.[00:41:32] Brian: Let me I want to wedge this in before we start to close.[00:41:36] The Future of LLM User Interfaces[00:41:36] Brian: One of the things coming back to your year end piece that has been a something that I've been banging the drum about is when you're talking about LLMs. Getting harder to use. You said most users are thrown in at the deep end.[00:41:48] Brian: The default LLM chat UI is like taking brand new computer users, dropping them into a Linux terminal and expecting them to figure it all out. I mean, it's, it's literally going back to the command line. The command line was defeated [00:42:00] by the GUI interface. And this is what I've been banging the drum about is like, this cannot be.[00:42:05] Brian: The user interface, what we have now cannot be the end result. Do you see any hints or seeds of a GUI moment for LLM interfaces?[00:42:17] Simon: I mean, it has to happen. It absolutely has to happen. The the, the, the, the usability of these things is turning into a bit of a crisis. And we are at least seeing some really interesting innovation in little directions.[00:42:28] Simon: Just like OpenAI's chat GPT canvas thing that they just launched. That is at least. Going a little bit more interesting than just chat, chats and responses. You know, you can, they're exploring that space where you're collaborating with an LLM. You're both working in the, on the same document. That makes a lot of sense to me.[00:42:44] Simon: Like that, that feels really smart. The one of the best things is still who was it who did the, the UI where you could, they had a drawing UI where you draw an interface and click a button. TL draw would then make it real thing. That was spectacular, [00:43:00] absolutely spectacular, like, alternative vision of how you'd interact with these models.[00:43:05] Simon: Because yeah, the and that's, you know, so I feel like there is so much scope for innovation there and it is beginning to happen. Like, like, I, I feel like most people do understand that we need to do better in terms of interfaces that both help explain what's going on and give people better tools for working with models.[00:43:23] Simon: I was going to say, I want to[00:43:25] Brian: dig a little deeper into this because think of the conceptual idea behind the GUI, which is instead of typing into a command line open word. exe, it's, you, you click an icon, right? So that's abstracting away sort of the, again, the programming stuff that like, you know, it's, it's a, a, a child can tap on an iPad and, and make a program open, right?[00:43:47] Brian: The problem it seems to me right now with how we're interacting with LLMs is it's sort of like you know a dumb robot where it's like you poke it and it goes over here, but no, I want it, I want to go over here so you poke it this way and you can't get it exactly [00:44:00] right, like, what can we abstract away from the From the current, what's going on that, that makes it more fine tuned and easier to get more precise.[00:44:12] Brian: You see what I'm saying?[00:44:13] Simon: Yes. And the this is the other trend that I've been following from the last year, which I think is super interesting. It's the, the prompt driven UI development thing. Basically, this is the pattern where Claude Artifacts was the first thing to do this really well. You type in a prompt and it goes, Oh, I should answer that by writing a custom HTML and JavaScript application for you that does a certain thing.[00:44:35] Simon: And when you think about that take and since then it turns out This is easy, right? Every decent LLM can produce HTML and JavaScript that does something useful. So we've actually got this alternative way of interacting where they can respond to your prompt with an interactive custom interface that you can work with.[00:44:54] Simon: People haven't quite wired those back up again. Like, ideally, I'd want the LLM ask me a [00:45:00] question where it builds me a custom little UI, For that question, and then it gets to see how I interacted with that. I don't know why, but that's like just such a small step from where we are right now. But that feels like such an obvious next step.[00:45:12] Simon: Like an LLM, why should it, why should you just be communicating with, with text when it can build interfaces on the fly that let you select a point on a map or or move like sliders up and down. It's gonna create knobs and dials. I keep saying knobs and dials. right. We can do that. And the LLMs can build, and Claude artifacts will build you a knobs and dials interface.[00:45:34] Simon: But at the moment they haven't closed the loop. When you twiddle those knobs, Claude doesn't see what you were doing. They're going to close that loop. I'm, I'm shocked that they haven't done it yet. So yeah, I think there's so much scope for innovation and there's so much scope for doing interesting stuff with that model where the LLM, anything you can represent in SVG, which is almost everything, can now be part of that ongoing conversation.[00:45:59] swyx (2): Yeah, [00:46:00] I would say the best executed version of this I've seen so far is Bolt where you can literally type in, make a Spotify clone, make an Airbnb clone, and it actually just does that for you zero shot with a nice design.[00:46:14] Simon: There's a benchmark for that now. The LMRena people now have a benchmark that is zero shot app, app generation, because all of the models can do it.[00:46:22] Simon: Like it's, it's, I've started figuring out. I'm building my own version of this for my own project, because I think within six months. I think it'll just be an expected feature. Like if you have a web application, why don't you have a thing where, oh, look, the, you can add a custom, like, so for my dataset data exploration project, I want you to be able to do things like conjure up a dashboard, just via a prompt.[00:46:43] Simon: You say, oh, I need a pie chart and a bar chart and put them next to each other, and then have a form where submitting the form inserts a row into my database table. And this is all suddenly feasible. It's, it's, it's not even particularly difficult to do, which is great. Utterly bizarre that these things are now easy.[00:47:00][00:47:00] swyx (2): I think for a general audience, that is what I would highlight, that software creation is becoming easier and easier. Gemini is now available in Gmail and Google Sheets. I don't write my own Google Sheets formulas anymore, I just tell Gemini to do it. And so I think those are, I almost wanted to basically somewhat disagree with, with your assertion that LMS got harder to use.[00:47:22] swyx (2): Like, yes, we, we expose more capabilities, but they're, they're in minor forms, like using canvas, like web search in, in in chat GPT and like Gemini being in, in Excel sheets or in Google sheets, like, yeah, we're getting, no,[00:47:37] Simon: no, no, no. Those are the things that make it harder, because the problem is that for each of those features, they're amazing.[00:47:43] Simon: If you understand the edges of the feature, if you're like, okay, so in Google, Gemini, Excel formulas, I can get it to do a certain amount of things, but I can't get it to go and read a web. You probably can't get it to read a webpage, right? But you know, there are, there are things that it can do and things that it can't do, which are completely undocumented.[00:47:58] Simon: If you ask it what it [00:48:00] can and can't do, they're terrible at answering questions about that. So like my favorite example is Claude artifacts. You can't build a Claude artifact that can hit an API somewhere else. Because the cause headers on that iframe prevents accessing anything outside of CDNJS. So, good luck learning cause headers as an end user in order to understand why Like, I've seen people saying, oh, this is rubbish.[00:48:26] Simon: I tried building an artifact that would run a prompt and it couldn't because Claude didn't expose an API with cause headers that all of this stuff is so weird and complicated. And yeah, like that, that, the more that with the more tools we add, the more expertise you need to really, To understand the full scope of what you can do.[00:48:44] Simon: And so it's, it's, I wouldn't say it's, it's, it's, it's like, the question really comes down to what does it take to understand the full extent of what's possible? And honestly, that, that's just getting more and more involved over time.[00:48:58] Local LLMs: A Growing Interest[00:48:58] swyx (2): I have one more topic that I, I [00:49:00] think you, you're kind of a champion of and we've touched on it a little bit, which is local LLMs.[00:49:05] swyx (2): And running AI applications on your desktop, I feel like you are an early adopter of many, many things.[00:49:12] Simon: I had an interesting experience with that over the past year. Six months ago, I almost completely lost interest. And the reason is that six months ago, the best local models you could run, There was no point in using them at all, because the best hosted models were so much better.[00:49:26] Simon: Like, there was no point at which I'd choose to run a model on my laptop if I had API access to Cloud 3. 5 SONNET. They just, they weren't even comparable. And that changed, basically, in the past three months, as the local models had this step changing capability, where now I can run some of these local models, and they're not as good as Cloud 3.[00:49:45] Simon: 5 SONNET, but they're not so far away that It's not worth me even using them. The other, the, the, the, the continuing problem is I've only got 64 gigabytes of RAM, and if you run, like, LLAMA370B, it's not going to work. Most of my RAM is gone. So now I have to shut down my Firefox tabs [00:50:00] and, and my Chrome and my VS Code windows in order to run it.[00:50:03] Simon: But it's got me interested again. Like, like the, the efficiency improvements are such that now, if you were to like stick me on a desert island with my laptop, I'd be very productive using those local models. And that's, that's pretty exciting. And if those trends continue, and also, like, I think my next laptop, if when I buy one is going to have twice the amount of RAM, At which point, maybe I can run the, almost the top tier, like open weights models and still be able to use it as a computer as well.[00:50:32] Simon: NVIDIA just announced their 3, 000 128 gigabyte monstrosity. That's pretty good price. You know, that's that's, if you're going to buy it,[00:50:42] swyx (2): custom OS and all.[00:50:46] Simon: If I get a job, if I, if, if, if I have enough of an income that I can justify blowing $3,000 on it, then yes.[00:50:52] swyx (2): Okay, let's do a GoFundMe to get Simon one it.[00:50:54] swyx (2): Come on. You know, you can get a job anytime you want. Is this, this is just purely discretionary .[00:50:59] Simon: I want, [00:51:00] I want a job that pays me to do exactly what I'm doing already and doesn't tell me what else to do. That's, thats the challenge.[00:51:06] swyx (2): I think Ethan Molik does pretty well. Whatever, whatever it is he's doing.[00:51:11] swyx (2): But yeah, basically I was trying to bring in also, you know, not just local models, but Apple intelligence is on every Mac machine. You're, you're, you seem skeptical. It's rubbish.[00:51:21] Simon: Apple intelligence is so bad. It's like, it does one thing well.[00:51:25] swyx (2): Oh yeah, what's that? It summarizes notifications. And sometimes it's humorous.[00:51:29] Brian: Are you sure it does that well? And also, by the way, the other, again, from a sort of a normie point of view. There's no indication from Apple of when to use it. Like, everybody upgrades their thing and it's like, okay, now you have Apple Intelligence, and you never know when to use it ever again.[00:51:47] swyx (2): Oh, yeah, you consult the Apple docs, which is MKBHD.[00:51:49] swyx (2): The[00:51:51] Simon: one thing, the one thing I'll say about Apple Intelligence is, One of the reasons it's so disappointing is that the models are just weak, but now, like, Llama 3b [00:52:00] is Such a good model in a 2 gigabyte file I think give Apple six months and hopefully they'll catch up to the state of the art on the small models And then maybe it'll start being a lot more interesting.[00:52:10] swyx (2): Yeah. Anyway, I like This was year one And and you know just like our first year of iPhone maybe maybe not that much of a hit and then year three They had the App Store so Hey I would say give it some time, and you know, I think Chrome also shipping Gemini Nano I think this year in Chrome, which means that every app, every web app will have for free access to a local model that just ships in the browser, which is kind of interesting.[00:52:38] swyx (2): And then I, I think I also wanted to just open the floor for any, like, you know, any of us what are the apps that, you know, AI applications that we've adopted that have, that we really recommend because these are all, you know, apps that are running on our browser that like, or apps that are running locally that we should be, that, that other people should be trying.[00:52:55] swyx (2): Right? Like, I, I feel like that's, that's one always one thing that is helpful at the start of the [00:53:00] year.[00:53:00] Simon: Okay. So for running local models. My top picks, firstly, on the iPhone, there's this thing called MLC Chat, which works, and it's easy to install, and it runs Llama 3B, and it's so much fun. Like, it's not necessarily a capable enough novel that I use it for real things, but my party trick right now is I get my phone to write a Netflix Christmas movie plot outline where, like, a bunch of Jeweller falls in love with the King of Sweden or whatever.[00:53:25] Simon: And it does a good job and it comes up with pun names for the movies. And that's, that's deeply entertaining. On my laptop, most recently, I've been getting heavy into, into Olama because the Olama team are very, very good at finding the good models and patching them up and making them work well. It gives you an API.[00:53:42] Simon: My little LLM command line tool that has a plugin that talks to Olama, which works really well. So that's my, my Olama is. I think the easiest on ramp to to running models locally, if you want a nice user interface, LMStudio is, I think, the best user interface [00:54:00] thing at that. It's not open source. It's good.[00:54:02] Simon: It's worth playing with. The other one that I've been trying with recently, there's a thing called, what's it called? Open web UI or something. Yeah. The UI is fantastic. It, if you've got Olama running and you fire this thing up, it spots Olama and it gives you an interface onto your Olama models. And t

In today's episode, we're diving into organization and productivity tips for school counselors—straight from Module 2 of the Stress-Free Counseling course! These strategies are designed to help you establish new systems, maximize your productivity, and increase your impact with students. Whether it's tracking your caseload, color-coding your calendar, or keeping your notes organized, these practical tips will help streamline your work as a school counselor. Some topics covered in this episode are: How to use Google Sheets to organize your caseload with customizable features like color coding and asterisk indicators. Tips for color-coding your calendar to match your caseload and service types (and bonus ideas for color-coding Google Drive folders too). The pros and cons of handwritten notes versus digital notes for student tracking. Creative ways to log your sessions, including voice memos, voice-to-text tools, and Google Form sign-ins. Tools for task management and organization, including Trello, To-Do List apps, and Apple Notes. These tips will help you stay on top of your workload, maintain confidentiality, and work more efficiently. Tune in to learn how to implement these strategies and create your own stress-free counseling systems! Resources mentioned: Join my school counselor membership IMPACT here! Grab the counselor curriculum map freebie here! If you are enjoying School Counseling Simplified please follow and leave us a review on Apple Podcasts! Stress Free School Counseling Course Connect with Rachel: TpT Store Blog Instagram Facebook Page Facebook Group Pinterest  Youtube More About School Counseling Simplified: School Counseling Simplified is a podcast offering easy to implement strategies for busy school counselors. The host, Rachel Davis from Bright Futures Counseling, shares tips and tricks she has learned from her years of experience as a school counselor both in the US and at an international school in Costa Rica. You can listen to School Counseling Simplified on Apple Podcasts, Spotify, Google Podcasts, and more!

You can watch this episode on YouTube here: https://youtu.be/YYui7OmLfcg Free workshop on how to track these KPIs plus a free Google Sheet here: https://breathe-education.com/workshop-kpi/This podcast uses the following third-party services for analysis: AdBarker - https://adbarker.com/privacy

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you'll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.Wanna scale your business? ⁠Click here.⁠Follow Alex Hormozi's Socials:⁠LinkedIn ⁠ | ⁠Instagram⁠ | ⁠Facebook⁠ | ⁠YouTube ⁠ | ⁠Twitter⁠ | ⁠Acquisition