Public Relate

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Confidence, truth, know-how. Public relations firestorms erupt online and in the media unexpectedly, and Public Relate helps steer you through it.

Navigate Strategic Communications LLC


    • Oct 29, 2018 LATEST EPISODE
    • infrequent NEW EPISODES
    • 10m AVG DURATION
    • 14 EPISODES


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    Latest episodes from Public Relate

    QUICK TAKE - Why I love sending proposals to potential PR clients

    Play Episode Listen Later Oct 29, 2018 3:00


    QUICK TAKE: Today's challenge - Empathy over defensiveness

    Play Episode Listen Later Oct 26, 2018 3:29


    QUICK TAKE - A better way for journalism to respond to President Trump

    Play Episode Listen Later Oct 25, 2018 5:01


    QUICK TAKE - Campbell's Soup's chief lobbyist lands the company in hot water

    Play Episode Listen Later Oct 24, 2018 8:38


    Episode 7 - How to keep your crisis communications plan from getting dusty

    Play Episode Listen Later Oct 23, 2018 11:45


    It's a universal habit. A company or agency will spend tens of thousands of dollars working with a consultant on a crisis communications plan. And once it's done, once it arrives in the mail in its glossy cover, the crisis communications plan takes its place on a shelf and is rarely looked at again. Today on Public Relate, what you should do with a crisis communications plan before a crisis emerges.

    QUICK TAKE: Inconsistent messaging during the Kavanaugh controversy

    Play Episode Listen Later Sep 24, 2018 7:36


    A look at the troubled messaging strategies being deployed by Judge Brett Kavanaugh’s supporters.

    QUICK TAKE: Ticketmaster fumbles a crisis response

    Play Episode Listen Later Sep 20, 2018 4:03


    Investigative journalists in Canada accuse the ticket sales behemoth of violating its own practices when it comes to scalpers. The company’s parent put out a statement that misses the mark. Find out why in this QUICK TAKE.

    Episode 6 - Five secrets toward building a professional relationship with members of the media

    Play Episode Listen Later Sep 19, 2018 18:06


    Few things are more complicated than how our relationship with members of the media -- both traditional media (newspapers, TV, radio) and new media (podcasters, bloggers, social media influencers) -- should work. You're not quite friends, you're not quite enemies, you're not quite frenemies. So what works? Here are five secrets toward making your connection with the media fruitful. 

    QUICK TAKE: What to do about petitions

    Play Episode Listen Later Sep 17, 2018 3:47


    On this first edition of Quick Take, I take a look at what you should do when during a crisis situation you are confronted with a petition.

    Episode 5 - What Harley Davidson can teach us about responding to a crisis

    Play Episode Listen Later Aug 15, 2018 17:02


    It's 2018, and in stunning fashion, an American President called on his fellow citizens to join a boycott of an iconic American brand. But Harley Davidson's response teaches us a lot about handling a crisis, including why restraint may be the best tactic.

    Episode 4 - Five ways to maintain calm during a crisis communications situation

    Play Episode Listen Later Aug 8, 2018 15:06


    All eyes on you. During a crisis communications situation, you as the public relations representative are charged with not only informing the public and the media about what's happening, but to also be a source of calm. How do you do that? I have five suggestions.

    Episode 3 - Four reassuring reasons why truth remains a vital part of public relations

    Play Episode Listen Later Aug 5, 2018 12:20


    I can hardly believe in 2018 we're talking about whether truth should remain a valuable part of anybody's public relations/crisis communications plans. But here we are. I have four reassuring reasons why truth should always be part of your strategy no matter who the President of the United States is or what he/she does.

    Episode 2 - What Do You Stand For vs. What You Stand Against

    Play Episode Listen Later Jul 31, 2018 14:23


    The easy path is to talk about what you or the agency and company you represent are against. Far better to focus your talking points and soundbytes on what you stand for. This includes a real world example involving trains and hazardous materials.

    Episode 1 - Five commonsense reasons why empathy should be part of your PR strategy

    Play Episode Listen Later Jul 30, 2018 15:42


    Hard to believe in this time of the daily outrage or controversy, but empathy serves more than ever as a public relations strategy. Why? Here are five commonsense reasons.

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