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My guest this week is Jonathan Sackett, a former D1 track athlete turned music industry insider who recorded at Paisley Park and Flight Time before moving into advertising where he built award-winning work for giants - Geico, Coca-Cola, Walmart, McDonald's, IBM, Harley-Davidson, Budweiser, and Mars. He did it at agencies like FCB, the Martin Agency, DDB, and Ogilvy.He now partners with former NBA star, Jamal Mashburn, as a board member of Mashburn Enterprises and he serves as Chief MarComm and Brand Officer for the Northeast Indiana Regional Partnership, where he rebranded to NEI and launched the NEI Pioneer podcast, which topped six million views last year.
Heritage sports brands may be tempted to rely on their history to appeal to a new generation that wasn't there to see it. But in the fast-moving digital attention economy, that's a mistake, says Antonio Gnocchini, chief marketing officer at Diadora.He joins The Big Impression podcast to explain how the iconic Italian brand is reclaiming its spot in the performance market. By leaning into a challenger brand mindset during the Paris 2024 Olympics — without the price tag of official sponsorship — Gnocchini and his team are shifting the focus from nostalgia to high-performance innovation. Episode TranscriptPlease note, this transcript may contain minor inconsistencies compared to the episode audio.Damian Fowler (00:00):I'm Damian Fowler, and welcome to this edition of The Big Impression. Today, we're looking at how a heritage sportswear brand carved out its own spotlight at the Paris 2024 Olympics without being an official sponsor. My guest is Antonio Gnocchini, Chief Marketing Officer at Diadora, the iconic Italian brand known for its made in Italy craftsmanship. In the lead of the Paris, Antonio and his team launched a global brand campaign built around Diadora's roster of Italian athletes from Trackstar, Larissa, Yapacino, defensers and speed skaters, all while showcasing innovations like the Atomo Running Shoe. That's the first high mileage running shoe made in Italy in three decades. We're going to break down how Diadora timed its campaign to maximize the Olympic moment, how it differentiates itself from giants like Nike and LVMH, and what this strategy says about building awareness in a crowded high-stakes marketing landscape. So let's get into it.(01:07):Antonio, can you tell us about why the Paris Olympics was such an important moment for Diadora as it sought to elevate its brand name again?Antonio Gnocchini (01:18):So if you are a multi-category sport brand, Olympics is certainly the big event, the main event, your main catwalk of the main show. And you prepare for it for a long time because you need to be in one of the most competitive environment with the best product, competitive athletes. Everything needs to be perfect. And it's also one of those moments in which you can go deeper with attention, with messages. If you are serious about sport and you want to communicate, sport brand values, what you really stand for, it's not easy, especially today in moments in which the attention is not much, few seconds from everybody. Channels are very fast and flattened messages very easily. The Olympics is a moment in which for a few weeks you have the attention. You have people connected and engaged. You have people who care. And so it's a perfect environment to talk again about what you stand for.(02:41):And so going back to the Olympics was a statement to say, we actually are a competitive sport brands, a performance brand, not only lifestyle of it. And so yeah, it was such an important environment for us. Also, these Olympics was maybe one of the first ones that I've seen since I started doing this job when you could see some challengers brands activating and being visible.(03:15):In the past, this was really an event only for main sponsors and official sponsors mostly. Now this is a moment of challengers. And if you find the right way and if you had a good connection with your outlets, you could be doing a successful marketing campaigns and actions.Damian Fowler (03:35):That's really interesting to hear you say that. And I think, and I'm curious to hear your thoughts on this. Is the kind of media environment that we exist in now, does that make it possible for challenger brands to find a way to reach audiences that they otherwise might not be able to find back when it was the main TV channels and big glossy mags, there are more niches now in many ways.Antonio Gnocchini (04:00):There's a very interesting report that Business of Fashion and McKinsey release every year. And the most recent one was a study from McKinsey, which they were showing displaying how the sport market, which was dominated by only few incumbents. And you could see that at Olympics, still today, the most recent one, the usual suspects are dominated most of the sports. But in this past few years, there is a change going on in which incumbents are really under pressure from Challengers brand in the sport industry. They're gaining momentum. Challenges are gaining space, gaining market share, and also visibility. And you can say that maybe this is linked to the explosion of running as a global movement, but it's not only that. Running certainly as contributed, because running is one of those categories that is really extremely democratic. And yeah, sure, track and field main athletes, famous names help, but you can become a successful running brand without having only the most amazing hundred meters runners.(05:37):You can be successful by working in other ways. And you see brands starting to become more visible through running in the sport industry.Damian Fowler (05:47):What's interesting about Diadora is that it has this very significant legacy as a sports brand. I mean, I think back to my childhood when I used to absolutely love Beyond Borg. And as soon as I saw the name Diadora, I remember Borg. And of course there's other soccer legends like Roberto Baggio or Francesco Totti. But in recent years, it's been a little bit maybe eclipsed by bigger brands that you just mentioned. So you're a challenger brand, but you're also a legacy brand. Could you explain a bit more of the context around the history of the brand?Antonio Gnocchini (06:24):If you are passionate about sport, when you land at Diadora and you visit the museum, it is a kid in a candy store. That was my experience at the museum is you could see in real life the objects of desire of your youth. In my bedroom, I had posters of all these heroes and there's a moment, there's a scene in King Richard with Will Smith, in which you hear for a moment in the movie, you hear Venus and Serena Williams coach telling Richard Williams to wait on the Nike offer because the perfect offer for any tennis player at the time was the one Jennifer Capriati was getting from Diadora. When I watched the movie, I was like, whoa. So we wear really the tennis brand and the brand that was in relation with athletes, especially tennis athletes. We were the tennis athletes brand. What happened?(07:34):I think that the brand, the company really focused for few decades on product, product marketing, sports marketing contracts, traditional marketing actions. While in the meantime, other brands, other sport brands have become very sophisticated, very innovative in their marketing strategies, films where Nike's main language and they were exciting product of their marketing department. I think the brand here, the Theodo has been focusing on other things and lost the engagement with consumers globally. And then for a few years, as I was saying, the focus had been really on capitalizing on its legacy and becoming more of a lifestyle brand. But in reality, the market can tell you that if you're not serious about sport, you lose your credibility as a lifestyle of sport brand.Damian Fowler (08:42):Yeah. So the new campaign or the more recent campaign is about reasserting that sports connection. How else would you define the brand as it is now?Antonio Gnocchini (08:57):I think that what we needed to do ... So the first thing that I wanted to do is to prove that the sensation, the feeling that we had was correct. So we run a long and insightful brand health monitor study, and the results of that study was showing that, yes, that we were a legacy brand, people recognized the name, but they couldn't really link it any longer to specific performance product, and they were not buying performance product any longer from the Adora. So we were also associated linked to values like being Italian, but at the same time, it was this idea of romantic Italian, quaint, Italian, traditional. If you want to be successful in sports, you have to talk about innovation, you have to be recognized for your capacity of being a technological advanced company. And so the main effort for us in the beginning was to go back into making sure that our research and development center was up to speed and that the marketing department was capable of telling these type of stories because these stories were in fact very important for our consumer, for our focused consumers, the focus of our target, a younger consumer that wanted to talk about sport, they wanted to be capable also of discovering innovative brand sports.(10:44):So even if we were not one of the main incumbents by being authentic in sport, especially in running and in other categories, by being authentic, we could engage with this young consumers who was interested in discovering new brands that have an innovation angle that was really relevant.Damian Fowler (11:11):Yeah, that absolutely makes sense. I'm interested to hear you talk a bit more about that audience group that you really wanted to reach and the profile of that group. And presumably there's an element of conquesting going on because you've got to get them from some of the bigger names that we've already talked about.Antonio Gnocchini (11:29):Yeah. As I was saying, running has become one of those category, goes beyond just track and field, goes beyond the daily jogger, goes beyond ... It is really something that touches wellness, fashion is playing into running a lot. Everybody is doing running collections today, not just the usual suspects. We wanted to make sure that in this environment in which you had a lot of noise, we could be recognized as authentic, as separate from the noise. So we wanted to talk with a niche and then make sure that that authentic young athlete was putting the mileage out. So it wasn't talking about running, but putting also the miles and the sweat in running. There were those consumers that were scheduling all their weekends around the run, around the race, so the real authentic runner could recognize that we weren't distracted by all this running noise. We were serious.(12:48):So our messages were we run a campaign that is called Normalize iMileage that was directed only to that type of consumers that could recognize the acts and the gestures and the typical struggle of that type of runners. Even if that meant alienating for a little bit a wider audience, because we know that with a wider audience, we had less capacity of rich. We didn't have the muscle for them. But we see today that when you are authentic and strong with that type of niche, that niche creates expansion and creates influence, and then you start to resonate also in other markets and with other type of consumers.Damian Fowler (13:39):Yeah. Can you talk a little bit more about how you set the stage leading up to Paris to build that buzz that's going to resonate across all these different outlets?Antonio Gnocchini (13:51):Yeah. We decided, as you can imagine, getting attention is ex extremely difficult, especially today. The new channels are flattening everything and everything is so few fraction of a seconds between your thumb and in your face, it's very hard to go deeper with messages. And if you want to go deeper, you need to find ways in which you can. And for us, our strategy was, okay, we need to stop their attention, stop their eyes for longer.Damian Fowler (14:35):I'm curious now to see, given the kind of media exposure that you started to establish, how did it play out during and after the Olympics, and how did you capitalize on it essentially?Antonio Gnocchini (14:49):So we monitor during the main events at the Arsenal, we made sure that all the guests and all the people, all the stakeholders of sport were well-informed and also capable of giving the right message out with the proper information. And then we started collecting and amplify this type of information, then feed them also to our partners in the market, retailers, key accounts. All of this helped us make sure that the product was properly displayed and also was selling out in the right moment in time. And by being nimble and agile and fast, we had a great success on this. The content that we had created, we noticed that they were getting a completion rate of 97, 98%. We never had completion rates so high. So we knew that we had something that was resonating. We only needed to be insisting on it and fasting the reaction by feeding athletes, giving the same content to them, and that's it.Damian Fowler (16:08):And you mentioned that 97% completion rate on videos and things like that. That's obviously an important metric. What else did you do to measure brand buzz? And then maybe then how did you connect that to sales?Antonio Gnocchini (16:21):Every year we do a brand study, a brand health monitor in order to understand the feeling and how our values are perceived by consumers. If there is any change in what we're doing that is affecting their point of view on the brand. Then we do social monitoring on a daily base, especially when we post and when we have athletes performing our.com and a good connection with key accounts, get us data on results and how what we do resonates on the market. That's pretty much what keep us informed and get us a good understanding of what we're doing.Damian Fowler (17:05):How did this push around Paris help define the current market right now? And what does it also tell you about where you should build next?Antonio Gnocchini (17:15):It is a confirmation that it is a challenger moment. It is a confirmation that if you establish a conversation with your consumers, you can expand and you can gain market in a market that was completely polarized and dominated by only a few brands. It is also confirmation that if you are authentic, at times, maybe even very vertical in your attack to the market through the category, we don't do every sport. We only are focusing now on few sports, but to do them with authenticity, this is also resonating a lot and you have to be ready for sport moments, which means every sport moment that it's not only Olympics, even minor sport moments, if you're capable of being ready and capitalize on it with your athletes, it's a great tool.Damian Fowler (18:20):You talked about using innovation, being on the cutting edge to reach a new generation of fans, but do you also still infuse that with some of the golden age narrative that Diadora has? Yes,Antonio Gnocchini (18:33):We do. We balance. We try to balance the messaging in that sense, but I think what I've learned in this past few years here is that this is no longer the sneaker culture generation where you could go and have long session and education and talk about the history of that specific model, and you would have this passionate nerd of Sneakers that would then storytell the whole thing to Hollist friends and everybody were buying into it. Everybody was buying into it. I think every time we preach about our history, every time about we try to give lessons, especially the younger generation, it doesn't seem to be interesting and doesn't like it also. But what we see that they like is what they discover. So we have to be ready with the right information. We have to give them a story that is compelling in term of product, in term of innovation, and then let them discover the history behind it, the art, let's say, the origin of the whole story, and where is this coming from?(19:54):So maybe one thing that I'm seeing that it's also a learning is the fact that brands ... I've seen brands just trying to capitalize on the fact that one product story has to be successful because it's linked to this specific moment in time, and you consumers should know about it and should buy about it because of that. It doesn't really resonate to consumer any longer. You need more than that. And so, yeah.Damian Fowler (20:27):I love that. I think it's so interesting to hear you say you can't preach to consumers, but you can allow them the opportunity to discover. I think that's such a great insight. I think that goes for any storytelling, to be honest.Antonio Gnocchini (20:45):I think you're right, but I think it's specifically more valid now in which I believe that you need to have your story perfect and you need to have the details of your story needs to be really well done. People think that you can simply post in every second and be very fast in making sure that consumers will see fresh things every second, digest it very quickly, and then post new ones. Especially for us, this doesn't prove to be right.Damian Fowler (21:24):I had a good guest on this podcast a few editions ago who talked about how brand messaging is in everything, the tactile element of the brand. He used Harley Davidson as an example, it's not just a bike, it's everything you encounter in the showroom, the quality of the materials. And I'm getting that sense when I look at Diadora and the Diadora site that their brand messaging comes through in the product line.Antonio Gnocchini (21:55):This is very true and very valid. Again, if you want to be serious in your relationship, in your conversation with that niche audience, it means that every touchpoint, every single touchpoint needs to tell something about that story, otherwise they will immediately perceive that it's not authenticDamian Fowler (22:21):Any longer. So let me ask you big picture here. So for marketers listening, what's the lesson here that you can tell? You came from Nike, but now you're at Diadora. So you've seen what the big heavyweight brand has done and can do, but what can a smaller brand learn from your experience, I guess, whether it be about future forward channels like CTV or retail media or programmatic or social? Sorry, let me just ask you ask that more simply. What can a marketer learn from your experience trying to market this, bring this brand back into view? IAntonio Gnocchini (23:04):Think the most important thing for us has been to be capable of focusing on doing few things and do them perfectly, or at least as perfect as we could do. You are challenged to be very active and be reactive and also try to capitalize on every single product you have in the line and every sport that is played is an opportunity of doing something. The reality is if you want to start to resonate, you need to establish a valid conversation with your core focused consumers. And to do that, you need focus. And this means also at times being capable of saying no to things that you could be doing or that you get pressure from anybody or everybody in the company to do, and also the pressure from the market many times. Again, let's remember that this was a market in which you were supposed to drop a new product every few weeks, so we don't do that.(24:23):And we try to talk about innovation only when we have real innovation to communicate. And then when you do build an authentic story and a strong story with every touchpoint connected in the right way, this to me proved to be successful.Damian Fowler (24:44):Going back to Paris, that was obviously a huge high watermark for sport last year. As you look ahead to next year, is there anything that's on your calendar that's one of those moments where brand and moment have that synchronicity?Antonio Gnocchini (25:01):Olympics is not something that you prepare the season before. So next Olympics is already something that we are studying, preparing for, sweating about. We have to prepare all our innovations. We have to be ready with the right messaging. We have to find the right athletes, and we have to have a strategy on what type of messages we want to focus on. So LA Olympics is certainly something that we look at and we dream of.Damian Fowler (25:40):Let me turn to the last section here and just ask you some quick fire questions, if I may. One of the things I wanted to ask you is, is there a sports marketing trend that you think is overrated?Antonio Gnocchini (25:51):Maybe there is something that is a bit underrated, which is the fact that some lesser known sport events and maybe not the main athletes, but the local athletes, they are underrated. You can build excellent engaging campaign through those.Damian Fowler (26:17):What matters more in the next five years? Heritage, innovation, or cultural storytelling?Antonio Gnocchini (26:24):If I may try to put them in order, I would say cultural storytelling for me, then innovation and then heritage. If you do cultural storytelling well, I think your legacy, your heritage is probably already well told in there, but I think that you, again, it's a moment in time which I will never stop stressing the fact that you need to be capable in storytelling properly.Damian Fowler (26:57):Is there anything missing in the ad marketplace today that you perceive?Antonio Gnocchini (27:01):Data that goes beyond just the reach of a campaign. And even the reach at times is not really ... And not everything is so perfect and reliable. If you could find a way ... You remember where you were studying marketing and the sentence from Wanamaker, I don't know which half of my money spent is wasted. I go back to that. I've been promised by these new tools and these new digital tools that I will know better, but it seems that to be capable of really reading through the noise and getting valuable data that goes just beyond rich, it's still hard and it's still at times not that reliable. And then the other thing is I see an inflation in the attention economy that makes me think that I need to find new ways and new channels and not only finding great storytelling. The reality is my stories, if I even have a great way of telling, if even when I have a great story, at times I need to change it and distort it in order to be played in these new environments, in new digital channels.(28:40):These channels at times distort the values of my brand, and I want that not to happen. So I need to find better ways and better channels.Damian Fowler (28:55):And that's it for this edition of The Big Impression. This show is produced by Molten Heart. Our theme is by Love and Caliber and our associate producer is Sydney Cairns. And remember.Antonio Gnocchini (29:04):I think the most important thing for us has been to be capable of focusing on doing few things and do them perfectly.Damian Fowler (29:15):I'm Damian, and we'll see you next time. Hosted by Simplecast, an AdsWizz company. 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Fresh off Harley-Davidson's Chapter 2 launch, the 2026 Harley-Davidson lineup brings far more substance than the polished reveal video suggests. The biggest win is clarity: all Grand American Touring models now share the redesigned fairings, eliminating past confusion between Limited and non-Limited bikes and simplifying aftermarket compatibility. Officially revealed models include updated Street Glide and Road Glide Limiteds, multiple CVO touring variants, new trikes, and the Pan America 1250 Limited—giving consumers a clearer, more cohesive range to shop from. SUPPORT US AND SHOP IN THE OFFICIAL LAW ABIDING BIKER STORE The Street Glide Limited emerges as a true factory-built Ultra-style tourer, complete with a redesigned batwing fairing, LED lower fairing lights, a new Grand Tour Pack with integrated lighting, taller windshield, and the Milwaukee-Eight 117 VVT motor. The Road Glide Limited mirrors this formula with shark-nose styling. Harley also deserves credit for finally treating chrome and black trim equally, offering the same color choices regardless of finish. In the CVO lineup, engines remain familiar (117 VVT for Limiteds, 121 VVT for CVOs), but styling steps up—especially with the long-awaited CVO Street Glide ST, a batwing performance bagger packed with race-inspired components and serious hardware. CHECK OUT OUR HUNDREDS OF FREE HELPFUL VIDEOS ON OUR YOUTUBE CHANNEL AND SUBSCRIBE! Beyond touring, Harley expanded its reach with the Pan America 1250 Limited, aimed squarely at long-distance adventure riders, and significantly improved trikes with dramatically increased rear suspension travel for better ride quality. Missing, however, are the Road King, Bronx, and any true entry-level model, while the Street Glide Ultra appears to be a one-year-only bike—creating opportunities for deals on remaining inventory. Add in the limited-run Liberty Edition models celebrating America's 250th anniversary, and the 2026 lineup stands as one of Harley-Davidson's strongest, most focused releases in years, balancing refinement, performance, and clearer choices for buyers. NEW FREE VIDEO RELEASED: Why Wilbers Suspension is the Ultimate Upgrade for Your Harley-Davidson Touring Bike Complete PSR Adjustable Lever Install: 2024 & Newer Harley-Davidson-Clutch & Brake Sponsor-Ciro 3D CLICK HERE! Innovative products for Harley-Davidson & Goldwing Affordable chrome, lighting, and comfort products Ciro 3D has a passion for design and innovation Sponsor-Butt Buffer CLICK HERE Want to ride longer? Tired of a sore and achy ass? Then fix it with a high-quality Butt Buffer seat cushion? New Patrons: Les Brooke of Jackson, California Martin Mitchell of Cupar, United Kingdom Lillo Rubino of Islip Terrace, New York If you appreciate the content we put out and want to make sure it keeps on coming your way then become a Patron too! There are benefits and there is no risk. Thanks to the following bikers for supporting us via a flat donation: Lance Cummings of San Tan Valley, Arizona Carol Franklin of Rapid City, Michigan Tony Baker of Las Vegas Nevada HELP SUPPORT US! JOIN THE BIKER REVOLUTION! #BikerRevolution #LawAbidingBiker #Bikaholics #RyanUrlacher
Cory Texter was practically born with a throttle in his hand. His grandfather Ray owned a Harley-Davidson dealership in Lancaster, Pennsylvania. Father Randy was a successful national-number flat-tracker and an AMA U.S. Twin Sports champion. Sister Shayna has won 19 American Flat Track Singles races. Cory himself notched two AFT Production Twins titles.Texter is the very definition of a self-starter. Before retiring from professional competition, he earned a college degree and tried his hand at journalism, podcasting and, most recently, race promoting—all successfully. In fact, he just wrapped the eighth edition of the “Winter Throwdown,” a Florida tradition geared toward amateur flat-trackers that draws 800-plus entries.Racing is a metaphor for other aspects of his life, says Texer, 38, a husband and father of two young boys. “It's such a simple thing when you break it down. There's a green light to start the race, and there's a checkered flag. You have to figure out a way to get to the checkered flag before everybody else, and you don't always have to be the fastest guy to do that.” Connect with Us:Website: www.driventoridepodcast.comInstagram: www.Instagram.com/driventoridepodcastFacebook: www.facebook.com/driventorideEmail:hello@driventoridepodcast.com
In this episode of The Finest Unfiltered, we break down internal NYPD Equity & Inclusion documents that reveal a coordinated effort to reshape the NYPD Highway Unit through DEI driven policies not merit. The documents outline plans to: Modify Harley Davidson Road Kings to reduce clutch resistance Alter physical and operational standards to accommodate “smaller statures” Create gender- and race-targeted training sessions with guaranteed interviews Recruit exclusively from preferred demographic groups Engineer outcomes instead of rewarding qualifications and performance We examine how these proposals may violate civil service law, undermine equal opportunity, risk equipment safety and warranties, and ultimately endanger public safety. This episode asks the hard question: When standards are changed to fit an agenda, who pays the price? ️ New to streaming or looking to level up? Check out StreamYard and get $10 discount! https://streamyard.com/pal/d/5689366474915840 Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
For ten years, The V‑Twin Blog has been the digital watering hole for riders who want news, gear talk, event coverage, and that unmistakable American V‑Twin rumble — without the social‑media nonsense and without anyone trying to sell them a miracle chrome polish. Larry started this thing back in 2016 with a simple mission: build a one‑stop shop for the everyday V‑Twin rider. Fast‑forward a decade and over 1.3 million visitors have wandered through his virtual doors.So today, we're going to talk about how it all started, what's surprised him, what's broken, what's been fixed with duct tape, and what keeps him writing after all these years. Grab a drink, settle in, and let's welcome Larry from The V‑Twin Blog.YouTubeWebsiteInstagramX/TwitterPlease patronize our Wonderful Sponsors!!Tobacco Motorwear Scorpion Helmets Wild-Ass Seats Viking BagsPlease take the time and help the families of fallen soldiers. Donate to: Gold Star Ride Foundation Don't forget to get over and check out the Videos over on the RIDE WITH TED YouTube Channel Thanks for listening. We greatly appreciate your support. If you would like to support the podcast, Buy Us A Coffee.Ride Safe and remember.... .... We say stupid crap so you don't have to.Support the show
For over a decade, Law Abiding Biker has been built by riders, for riders. What started as a passion for American V-Twin motorcycles has grown into one of the largest Harley-Davidson and Indian motorcycle media platforms in the world—while staying true to our core mission: bikers helping bikers. As we continue to grow at a rapid pace, we're opening a rare opportunity for the right person to step into our team as an Assistant Store Manager, with a clear path to becoming Store Manager. This isn't a typical retail job—it's a leadership role inside a rider-run, bootstrap company that lives and breathes the motorcycle lifestyle. If you're passionate about motorcycles, love helping fellow riders, and want more than "just a job," keep reading. Assistant Store Manager (Growth Track to Store Manager) Position Overview Company: Law Abiding Biker™ Media & Law Abiding Biker™ Store Location: Yakima, Washington (on-site, daily presence required)f Position Type: Full-time, salaried Growth Path: Promotion to Store Manager after ~12 months based on performance Compensation: Very competitive salary + performance bonuses (increase upon promotion) Who We Are Law Abiding Biker™ Media and the Law Abiding Biker™ Store are built by bikers—for bikers. We are one of the largest American V-Twin Harley-Davidson / Indian motorcycle media brands in the world, with a massive YouTube audience, the #1 listened to motorcycle podcast globally, and a rapidly scaling international e-commerce store shipping motorcycle parts worldwide. We are not a corporate giant. We are a bootstrap company of riders helping riders. We don't just sell parts—we: Test them Install them Ride with them Review them Film them Teach bikers how to install them themselves Customer service, integrity, and real-world riding matter here. The Role: Assistant Store Manager This role is designed for a highly driven, motorcycle-obsessed leader who wants to grow into a full Store Manager position within approximately one year. You will be trained, supported, and trusted—but you must be self-motivated, fast-learning, confident, and comfortable wearing many hats in a fast-scaling business. This is not a slow-paced or retirement role. This is one of the most exciting jobs in the motorcycle industry—for the right person. Core Responsibilities Store & Operations Leadership Assist in overseeing daily store operations Inventory oversight, fulfillment workflows, and shipping operations Maintain organization, efficiency, and accountability across the store Help manage and lead employees (shipping, inventory, support roles) Grow into full responsibility for store operations over time Customer Service & Communication Respond to customer emails and inquiries with professionalism and empathy Assist walk-in customers at the Yakima location Maintain high emotional intelligence—we value our customers deeply Resolve issues calmly, fairly, and efficiently Motorcycle Product Knowledge Learn, understand, and confidently explain motorcycle parts we sell Answer fitment, benefit, and usage questions for Harley-Davidson & Indian motorcycles Leverage personal riding and wrenching experience to help customers Continuously learn new products and systems Media & Brand Participation Appear on camera for YouTube content when needed Participate in live and recorded podcast episodes Speak clearly, confidently, and professionally on video and audio Represent the Law Abiding Biker brand publicly and authentically Software & Systems Daily use of Shopify (POS + online store backend) Comfortable working entirely in the Apple / Mac ecosystem Use and learn various software platforms (inventory, logistics, communication) Embrace AI tools (ChatGPT, workflow AI, etc.) as part of operations Heavy daily computer usage is required Industry & Growth Opportunities Communicate with vendors, distributors, and partners Attend industry events, distributor shows, or brand meetings (occasionally) Possible travel for projects, shoots, or events Participate in scaling systems and improving workflows Required Qualifications (Non-Negotiable) Lives in or near Yakima, Washington (daily on-site presence required) Owns and actively rides an American-made V-Twin motorcycle (Harley-Davidson or Indian) Deep passion for the motorcycle lifestyle and community Strong computer and smartphone skills and comfort in the Apple ecosystem Ability to lift and move heavy boxes and equipment Comfortable on camera and speaking into microphones Willingness to work weekends and some extended hours Highly self-motivated, adaptable, and accountable Strongly Preferred (Huge Advantages) Experience wrenching on your own Harley-Davidson or Indian motorcycle Prior experience with Shopify E-commerce, retail, or operations leadership experience Familiarity with AI tools and modern workflows Experience managing employees or teams Strong written and verbal communication skills Work Environment & Culture Fast-paced, high-energy, growth-oriented Hard work—but a lot of fun Bikers, riders, and real humans—not corporate robots Family-oriented and flexible when life happens Everyone wears multiple hats We fix problems—we don't ignore them If you love motorcycles, people, and building something meaningful, this is one of the best jobs you'll ever have. Compensation & Growth Competitive salaried position Performance-based bonuses Defined path to Store Manager within ~12 months Salary increase upon promotion Long-term growth potential in a rapidly expanding brand How to Apply (Important) We don't do things the traditional way, so here's what you need to do if you're interested. To apply, you must submit a 5-minute video (no longer—we will not review longer videos). Video Requirements: Create a video in any style you want. Feel free to be creative or not. Include: Sell yourself to us in the video and why we should hire you over other candidates. HERE ARE SOME BASIC IDEAS BUT DON'T LIMIT YOURSELF: Who you are & your background Your motorcycle history (what you ride, how you ride, wrenching experience) Why you want to work at Law Abiding Biker What skills you bring to the table Past experience and expertise Why you're the right person for this role
What distinguishes a leading brand from the rest of the market? In this episode of Predictable B2B Success, Vinay Koshy interviews Barry LaBov, a multi-award-winning entrepreneur and author of "The Power of Differentiation." Barry shares insights on principled entrepreneurship, his transition from musician to founder, and how successful companies are built on more than revenue alone. This episode explores why many businesses miss their true differentiators, how leveraging team strengths can drive engagement and profitability, and why striving for perfection may hinder brand success. Barry shares lessons from working with brands like Harley Davidson and offers practical frameworks to help any company stand out, even in traditionally less dynamic industries. Are your employees engaged with your brand's mission, or are they simply completing tasks? This episode provides actionable insights for organizations of any size. Learn why differentiation is essential for predictable B2B success. Some topics we explore in this episode include: Barry LaBov's accidental entry into entrepreneurship and the founding of his firm.The actual value of business awards and recognition.Lessons from music applied to business leadership and teamwork.Identifying and celebrating employees' unique strengths.The impact of employee engagement on revenue and business health.The importance and challenge of differentiation in business.Real-world examples of successful differentiation (Harley Davidson, Copperworks).Building a passionate company mission and community.Barry LaBov's five-step framework for uncovering differentiators.Key metrics for tracking the success of differentiation strategies.And much, much more...
Getting traffic to your website is not the win. Getting patients into chairs is. Today's conversation dives into why conversion matters more than clicks and how dental practices can stop wasting their most valuable marketing asset. In this episode, Dr. Len Tau sits down with marketing veteran Chris Knudsen to uncover what dental practices can learn from iconic brands like Casper, Harley-Davidson, Purple Mattress, and Disney. Drawing from decades of experience scaling consumer brands to billion-dollar valuations, Chris explains why most dental websites fail to convert, how AI is reshaping patient discovery, and why practices are often misled by marketing agencies that cannot prove ROI. This conversation is a practical, no-fluff breakdown of how dentists can turn limited website traffic into real appointments, real patients, and real revenue. What You'll Learn Why dental website traffic is far more valuable than most practices realize How AI search engines are changing how patients find dentists The role SEO, FAQs, and user-generated content play in AI visibility What "fake AI" looks like and how to spot it before you waste money Why website conversion should be a core KPI for every practice Common red flags that signal a marketing agency may be misleading you How to demand real ROI tracking from your marketing partners Lessons dentists can borrow from billion-dollar consumer brands — Key Takeaways 00:41 Welcome and episode overview 02:24 Introducing Chris Knudsen and his background 05:00 What Llama.ai does for dental practices 06:40 Why dental website traffic is extremely valuable 10:00 Why websites still matter in cash and specialty dentistry 11:40 How AI search engines influence patient decisions 13:20 Optimizing for AI and large language models 14:00 The role of FAQs and Q&A content in AI rankings 14:39 Reddit and user-generated content in AI discovery 15:29 Fake AI vs real AI in dental marketing 19:22 Why website conversion must be a top KPI 21:50 Why dentists feel frustrated with marketing agencies 23:20 Common agency red flags and ownership issues 26:26 How to truly measure marketing ROI 30:47 Lightning Round with Chris Knudsen 34:55 How to connect with Llama.ai and the "Len Deal" 36:00 Final thoughts and closing message — Connect with Chris Website: https://lawma.aiEmail: chris@lawma.ai
In today's episode, Billy gives us a bit of insight into his path to the General Manager role within the Harley-Davidson dealer world. From ripping the streets of Socal to becoming the guy to turn dealerships around, hear about it in this episode! Billy's Instgram https://www.instagram.com/billyforeal/ Join our Patreon community to gain access to our Patreon-only podcast, Garage Talk, our chat room, and ad-free episodes! https://Www.patreon.com/fastlifegare Big thanks to our Show Sponsors ⚡️ @arlennessmotorcycles https://www.arlenness.com Code "FASTLIFE10" for 10% off ⚡️ @cowboyhdaustin https://www.cowboyharleyAustin.com ⚡️ @lawtigersdallastexas https://lawtigers.com 1-800-LAW-TIGERS
In this podcast episode, I'm joined by Lurch and we discuss the Kraus EZ Shift and the Stealthport Motorcycle Battery and Accessory Port for Harley-Davidson. These two seemingly small and simple items result in big benefits when installed on your Harley-Davidson motorcycle. So, strap in and tune in as we talk about how these two items improved our riding enjoyment. We don't just sell items in our store. We test and review them. SUPPORT US AND SHOP IN THE OFFICIAL LAW ABIDING BIKER STORE CHECK OUT OUR HUNDREDS OF FREE HELPFUL VIDEOS ON OUR YOUTUBE CHANNEL AND SUBSCRIBE! The Kraus EZ‑Shift of M8 and Twin Cam motors is a popular aftermarket shift assist for Harley-Davidson motorcycles designed to improve the feel and ease of gear changes. It works by altering the shift linkage's leverage ratio so that finding neutral — especially from a stop — becomes much easier and more positive, which can reduce clutch wear by allowing riders to drop into neutral quickly and release the clutch instead of dragging it at lights. Made in the USA from high-quality billet aluminum, the device bolts on in just a few minutes and is compatible with both stock and many aftermarket shift levers. Riders report smoother, more confident shifts across all gears, with up to about 20% less effort required compared to stock linkage feel. NEW FREE VIDEO RELEASED: Upgrade Your Motorcycle Helmet with a Quick Release Stainless Steel Helmet Chin Ratchet Strap Polaris Sells Indian Motorcycle?! What's REALLY Going On Behind the Scenes… The Stealthport Motorcycle Battery Charging & Accessory Port and related Stealthport adapters are aftermarket solutions for Harley-Davidson riders who want a clean, factory-style connection point for charging their bike's battery or powering accessories without dealing with the standard dangling SAE pigtail. Instead of fumbling with the loose cable under the bike, a Stealthport install mounts a low-profile port in a convenient location on the frame or bodywork, using existing threaded holes on many Softail, Touring, and other Harley models. Once installed, the port connects to your bike's OEM battery tender lead, giving you a weather-protected, easily accessible charging point that can also be used for heated gear or other 12 V accessories — all while keeping the look tidy and integrated. Installation is typically straightforward and reversible, and multiple mounting options let you choose how hidden or accessible you want the port to be. Sponsor-Ciro 3D CLICK HERE! Innovative products for Harley-Davidson & Goldwing Affordable chrome, lighting, and comfort products Ciro 3D has a passion for design and innovation Sponsor-Butt Buffer CLICK HERE Want to ride longer? Tired of a sore and achy ass? Then fix it with a high-quality Butt Buffer seat cushion? If you appreciate the content we put out and want to make sure it keeps on coming your way then become a Patron too! There are benefits and there is no risk. Thanks to the following bikers for supporting us via a flat donation: Joseph Ellis of Ira Township, Michigan Chuck Spencer of Twentynine Palms, California Richard Gundermann of Cudahy, Wisconsin
Hello Boys and Girls,Joining me today on the Podcast, we're taking a detour off the main highway and into the wonderfully odd, clever, and cinematic world of filmmaker John Putch. You know him from his long directing career, his indie gems like the Route 30 trilogy, and his decades of work in film and television — but today we're zeroing in on something a little different: his hilarious, low‑budget‑on-purpose, high‑charm motorcycle videos on YouTube. These shorts blend road‑trip Americana, deadpan humor, and the kind of creative freedom only a rider with a camera and a mischievous streak can pull off. We'll talk about the bikes, the destinations, the characters, the comedy, and the craft behind these deceptively simple moto films. So grab your helmet, settle in, and let's roll into the world of PutchFilms. YouTubeWebsiteInstagramPlease patronize our Wonderful Sponsors!!Tobacco Motorwear Scorpion Helmets Wild-Ass Seats Please take the time and help the families of fallen soldiers. Donate to: Gold Star Ride Foundation Don't forget to get over and check out the Ted Shed Videos over on the RIDE WITH TED YouTube Channel Thanks for listening. We greatly appreciate your support. If you would like to support the podcast, Buy Us A Coffee.Ride Safe and remember.... .... We say stupid crap so you don't have to.Support the show
Mike Cantrell mikecantrell.net "The next steps for energy can only be taken by boots that have been in the field." His book... https://a.co/d/4P9eexb Mike Cantrell is a third-generation oilman, author, speaker, and energy consultant who brings a unique blend of deep industry experience and political acumen. His journey began with a family legacy forged in Oklahoma's oilfields, where he gained hands-on experience from an early age. A successful 45-year career in Oil and Gas Exploration and Production taught him a pivotal lesson: the direct relationship between government policy and the industry's bottom line. This insight led him to a dual career in Government, Regulatory, and Public Affairs, where he mastered the art of building collaborations and coalitions to drive results and effect change. His years of hands-on experience delivers transformative insights in oil, gas, and energy policy. Mike Cantrell doesn't just talk about the industry—he's lived it. The next steps for energy can only be taken by boots that have been in the field Mike delivers more than just a presentation; he shares actionable insights and unique perspectives that only a true veteran can. His audiences leave with a deeper understanding of the industry's history, current state, and future, armed with the knowledge to address today's biggest challenges. Mike's presentations aren't just informative, they're transformative. Experience at the Highest Levels From the oilfields of Oklahoma to the halls of state capitols, Mike Cantrell brings unparalleled expertise in navigating the complex intersection of energy policy and government affairs. His proven track record includes successfully leading major industry associations, founding coalitions that shaped national energy policy, and building bridges between diverse stakeholders. In a world of constant change, simply reacting isn't enough. Your organization needs a proactive partner. He offers a holistic, unified approach that integrates government, regulatory, and public affairs to help you navigate challenges and create new opportunities. As the founder of Pivotal Strategic Solutions, Mike uses this rare skill set to help businesses navigate and influence the complex world of energy policy. He continues to lead with a passion for the industry and a personal pride in his two children, a political consultant, and a fourth-generation oilman, who have followed him. In his free time, you can find him exploring the open road on his Harley-Davidson. mikecantrell.net
In this episode of The Ride Life Podcast, the hosts discuss the changes in the podcast, including the departure of Jim and the introduction of Ethan as a co-host. They share their experiences of winter bike maintenance, a recent road trip, and insights into the motorcycle market. The conversation also touches on the evolution of stunting, DIY bike modifications, and speculations about new Harley-Davidson models. The hosts reflect on the importance of community events and share personal anecdotes about their riding experiences and encounters with industry icons. They conclude with excitement for upcoming events in 2026.
What happens when an Army Veteran and Atlantic Records percussionist spends 50 years tracking the unexplained? Join us on Untold Radio Network's Real American Monsters this Tuesday, 12/30/25 at 8 PM EST, and ring in the New Year as we sit down with Richard McCandlish. Richard's life is as diverse as it is mysterious, spanning with years of military service, a professional music career touring with major stars, and five decades of dedicated Bigfoot and paranormal research.In this episode, Richard shares how his background as a soldier and musician shaped his investigative eye. From his days behind the drum kit to life on a Harley-Davidson with his wife Diana, Richard has never stopped searching for the truth. Whether he's metal detecting or deep in the woods, his 50-year obsession with Sasquatch and the supernatural has led to incredible discoveries. Tune in for a fascinating journey through the music industry, military life, and the hunt for cryptids.Keywords: #Bigfoot #Paranormal #Veteran #AtlanticRecords #Sasquatch #RichardMcCandlish #RealAmerican Monsters #UntoldRadioNetwork
Hello Boys and Girls,Today I will be talking with SC Sharma and he is here to tell us all about his 1971 motorcycle ride around the world, something unheard of at the time and before Ted Simon. Listen to the end of the episode for a special message from the podcast host.WebsiteHappy New Year from us to all of you!!Tobacco Motorwear Go get yourself some riding jeans and other products for men and women from TOBACCO MOTORWEAR and tell them the Motorcycle Men sent you. Use the coupon code "MotoMen". Scorpion Helmets For the past 15 years, ScorpionExo® has been DEDICATED to offering high quality, innovative motorcycle helmets and technical apparel at an incredible value. So check them out at Scorpion USA and tell them the Motorcycle Men sent you. Wild-Ass Seats: You can improve your comfort and ability to stay in the saddle longer with a cushion from wild-ass seats. So, if you are tired of those painful pressure points and fatigue, go to wild-ass.com and get your cushion today. The Motorcycle Men Support David's Dream and Believe Cancer Foundation Help us help them. David's Dream and Believe Cancer Foundation and be sure and let them know you heard about it here on the Motorcycle Men Podcast. Gold Star Ride: If you would like to be a part of a great cause and get some heartfelt miles in, go to goldstarride.org and learn how you can participate in the next Gold Star Ride Don't forget to get over and check out the Ted Shed Video's over on the Motorcycle Men Channel and the RIDE WITH TED Channel Get a copy of“The Road Most Traveled” on the Motorcycle Men Website and save $8 and I'll even sign it for you!! OR on Amazon. The audiobook is also available on Audible. Thanks for listening, we greatly appreciate you support. Ride Safe and remember.... .... We say stupid crap so you don't have to.Support the show
Neden örneğin bir Harley Davidson dövmesi normal karşılanır da, başka bir kar amacı güden şirket dövmesi anormaldir? Siz tamamen gönüllü olarak, bir markanın dövmesini yaptırır mıydınız? Selam Fularsızlar, Vakıf serisine birazcık ara verip, bugün sponsorlu bir bölümle dünyaya dönüyoruz. Lovemark kavramını konuşacağız. Konular: 00:00 Dövme testi 02:55 Lovemark 03:52 iphone kuyrukları 05:18 Saygı-sevgi ekseni 07:45 Sponsor mesajı 08:30 Gizem 10:37 Duyusallık 12:29 Yakınlık 14:32 Kimlik (For the Culture) Bu bölüm Garanti BBVA Bonus reklamı içermektedir. Türkiye'nin Lovemark'ları 2024 araştırması MediaCat önderliğinde Ipsos tarafından hayata geçirilmiştir. Araştırmada Bonus “En Sevilen Kredi Kartı” markası seçilmiştir. Araştırma 15-55 yaş aralığında, kadın-erkek oranı eşit, Türkiye temsili 2000 kişinin katılımıyla bilgisayar destekli telefon görüşmeleri tekniği (CATI) yöntemi kullanılarak gerçekleştirilmiştir.
Send us a textIn 1992 Marvel Studios started a long and stupid development on a film about a comic book character that no one had heard of, or cared about. In 2007 that vision was finally brought to us in theaters. Thanks you, Nicholas Cage. Support the showSend emails to contact@nocomotopodcast.com, it doesn't have to be important. Check out our Patreon Or join the Discord Check out these other awesome Motorcycle Podcasts Creative Riding- Our Sister Show on the Moto1 Podcast Network! Moto Hop - Our friends Matt and Missy make T shirts, stickers, and this quality podcast. They are quick to point out our inaccuracies. Thanks guys. Cleveland Moto - Probably the most knowledgeable group of riders with a podcast. When it comes to motorcycles anyway. You're Motorcycling Wrong - Remember Lemmy from Revzilla? Of course you do, you could never forget. He and his friends make this awesome show. Motorcycles and Misfits - A podcast starring Bagel
In this episode of Mission Matters, Adam Torres interviews Unni Rav, Founder of Visual Narrative Films, and Olga Gabris, Exec. Creative Producer & Partner at Visual Narrative Films, about leveraging AFM to pitch a slate, building films with a distribution-first mindset, and their mission to take projects from script to screen—so indie films get finished, launched, and seen. This interview is part of our AFM 2025 Series. Big thank you to American Film Market ! About Unni Rav Unni Rav is an award-winning cinematographer, executive producer, and founder of Visual Narrative Films. Based in the San Francisco Bay Area, he's known for his striking visual style and narrative sensitivity across feature films, shorts, documentaries, and branded content. His recent work includes Lost Inside (AppleTV & Amazon), Boundaries (in post-production), Lemurian Candidate (releasing end of 2025), and Tapak (an Indonesian feature currently in production). Unni's films have received critical acclaim, and his commercial collaborations span brands like Burger King, Calvin Klein, and Harley Davidson. With a heartfelt eye for story, he brings emotion, atmosphere, and human depth to every frame. About Olga Gabris Olga Gabris is an award-winning Screenwriter, Producer, and Director based in the SF Bay Area. Her accomplishments range from bagging a Best Screenplay for her short film Effervescence, to winning Producer of the year 2025 at the BraveMaker Film Festival. While piloting her own media company Coffee Cup Productions, she has made her mark with dark humor and psychological dramas. Olga, who often finds inspiration while wandering graveyards with a cup of black coffee, uses Morbid Optimism to narrate stories that deal with technology, mental health, and the meaning of life. About Visual Narrative Films Visual Narrative Films is a full-service indie film production company based in the Bay Area, California. Founded in 2019 by cinematographer Unni Rav, the company focuses on developing and producing visually compelling narrative-driven indie feature films and shorts. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices
In this episode of Mission Matters, Adam Torres interviews Unni Rav, Founder of Visual Narrative Films, and Olga Gabris, Exec. Creative Producer & Partner at Visual Narrative Films, about leveraging AFM to pitch a slate, building films with a distribution-first mindset, and their mission to take projects from script to screen—so indie films get finished, launched, and seen. This interview is part of our AFM 2025 Series. Big thank you to American Film Market ! About Unni Rav Unni Rav is an award-winning cinematographer, executive producer, and founder of Visual Narrative Films. Based in the San Francisco Bay Area, he's known for his striking visual style and narrative sensitivity across feature films, shorts, documentaries, and branded content. His recent work includes Lost Inside (AppleTV & Amazon), Boundaries (in post-production), Lemurian Candidate (releasing end of 2025), and Tapak (an Indonesian feature currently in production). Unni's films have received critical acclaim, and his commercial collaborations span brands like Burger King, Calvin Klein, and Harley Davidson. With a heartfelt eye for story, he brings emotion, atmosphere, and human depth to every frame. About Olga Gabris Olga Gabris is an award-winning Screenwriter, Producer, and Director based in the SF Bay Area. Her accomplishments range from bagging a Best Screenplay for her short film Effervescence, to winning Producer of the year 2025 at the BraveMaker Film Festival. While piloting her own media company Coffee Cup Productions, she has made her mark with dark humor and psychological dramas. Olga, who often finds inspiration while wandering graveyards with a cup of black coffee, uses Morbid Optimism to narrate stories that deal with technology, mental health, and the meaning of life. About Visual Narrative Films Visual Narrative Films is a full-service indie film production company based in the Bay Area, California. Founded in 2019 by cinematographer Unni Rav, the company focuses on developing and producing visually compelling narrative-driven indie feature films and shorts. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices
#535 EICMA Milan & Gareth's Bikes. Gareth explores the world's largest 2-wheeler show. Examining what the major bike manufactures are selling and discovering a myriad of new brands. Plus, we hear the story of Gareth's motorbike journey over the years.
Today we get to sit down to talk bikes & life with Cary Brobeck, the owner & editor of Choppers Magazine. Cary preserves the history and culture of vintage motorcycles through events, media, and magazines and is one helluva dude!ABOUT CHOPPERS MAGAZINEWebsite - https://choppersmagazine.com/Cary's Instagram - https://www.instagram.com/brobeck/Choppers Mag Instagram - https://www.instagram.com/choppersmagazine/Back in 1967 car and motorcycle customizer and father of Rat Fink, Ed “Big Daddy” Roth invented the first true custom bike magazine genre with Choppers magazine. It offered up crazy wild choppers and even the first David Mann paintings. Hell, no less a kustom kulture icon than Robert Williams worked on the magazine. The original Choppers ran until 1970 and Roth closed the doors, which opened the door to three upstarts who started publishing Easyriders magazine in 1971.Fast forward to 2018 when former editor of WRENCH magazine Cary Brobeck decided the world needed Choppers to come back. He was right. After getting the approval from one of Ed Roth's sons, (Ed died on April Fool's Day, 2001) including much struggling and many sleepless nights, Cary brought Choppers magazine back to life and included all his friends from Easyriders after that venerable bike rag gave up the ghost.Nowadays, Choppers magazine still brings you the best custom creations imaginable and is staffed by Cary, former BIKER art director Steve “Beatnik” Werner and hangarounds including former In The Wind editor Kim Peterson, long time photographer and editor of Tattoo magazine Billy Tinney and a ton of other bikers, photographers, and artist.Choppers magazine is an important part of custom motorcycle history. We hope you'll join us for one wild ride!OUR WEBSITE: https://2lanelife.com/ USE CODE: "YOUTUBE" FOR 10% OFF OF PARTS & ACCESSORIES2LANELIFE INSTAGRAM: https://www.instagram.com/2lanelife/GAYLIN'S INSTAGRAM - https://www.instagram.com/xerox57/LANCE'S INSTAGRAM - https://www.instagram.com/biglancec/JOSH'S INSTAGRAM - https://www.instagram.com/imridingplaces/Want to SAVE on EagleRider Rentals? - CLICK HEREABOUT 2LANELIFEWe travel the country on our Harley-Davidson motorcycles, exploring some of the best roads the country has to offer. Our goal is to share all of the neat history and attractions across the back roads, a.k.a. the 2Lanes of America using a cinematic approach unique to our experiences. Along this journey, we meet tons of amazing people, and learn something new every time. We are here to inspire travel!Friends:Thrashin' SupplyLegend SuspensionsCustom Dynamics Motorcycle LightingEagleRider Motorcycle Rentals & Tours Feuling PartsKlock WerksCobra USAMaxima Racing OilsBell HelmetsSaddlem...
This week, Lowdown Show host Neil Graham and ADVrider editor Zac Kurylyk wrap up 2025 with a conversation that ranges across all segments of motorcycling. From Zac's recovery following his bad crash last fall, to Neil's successful return to the racetrack, to the future of Harley-Davidson and KTM, the difference between Dakar and the Africa Eco Race in the upcoming rally raid season—they take a look at every segment of the world of motorcycling in a conversation just like something you'd hear between friends at an off-season riders' meet-up, as they think about the year behind and the year ahead.
The Motos and Friends Podcast is brought to you by Insta360 and the all new Ace Pro 2 SMX Edition bundle. * * * * * In the first segment this episode Don Williams tells us all about the 2026 Triumph Scrambler 900. The Scrambler is an incredibly cool, retro-looking machine with distinctive character and all-round versatility. This latest evolution refines every aspect of the riding experience by focusing on intuitive handling, enhanced ergonomics, and premium build quality. * * * * * In this episode's Snippet, I chat with professional motocross racer and YouTuber Jeff Walker about the Insta360 X5 and Ace Pro 2 cameras. Jeff has competed in AMA Pro Motocross since 2014 as a privateer, and started his YouTube channel in 2018—initially so that his dad could watch his practice sessions. Jeff loves the Insta360 X5 and the Ace Pro 2 cameras for capturing immersive onboard, helmet, and chest cam footage during intense pro races, and he uses them extensively in videos for their durability and quality in rugged moto conditions. Don't forget, the incredible new Ace Pro 2 Supercross Edition bundle includes the camera, a Helmet Chin Mount 2.0, two Flexible Adhesive Mounts, a Lens Guard, and a 128GB microSD card. It is available now for a holiday sale price of US$419.99 that's a whopping $90 off the standard retail price! So head over to Insta360.com and use promo code ULTIMATE. * * * * * Ever since the inaugural King of the Baggers exhibition race at Laguna Seca in 2020, the series in MotoAmerica has really caught the public's imagination. Now for 2026 the thundering sound of massive v-twins is going to happen at six select MotoGP rounds in Europe. In the second segment this episode, Teejay Adams chats with Archie McDonald Facebook Instagram a 19-year-old rising Australian motorcycle star from Albury, NSW. Archie has rapidly climbed the ranks through flat track, Australian Supersport, and European JuniorGP competitions. He has now made a major international leap by signing with the Joe Rascal team to compete in the 2026 Harley-Davidson Bagger World Cup (the global evolution of the King of the Baggers series), racing high-spec Harley-Davidson machines at selected MotoGP events. Check out Archie Merch! * * * * * Here's a quick reminder to leave us your comments on our social media—we're on all the usual platforms at Ultimate Motorcycling. We love hearing your feedback… so good or bad, please let us know what you think. If there's something you'd like us to cover, we'd love to hear those ideas too! @ultimatemotorcycling @UltimateMotoMag @UltimateMotorcycling producer@ultimatemotorcycling.com
In our final episode of 2025, we look back on an unforgettable year of GarageCast—300+ episodes, standout guests, and the conversations that shaped our industry. From dealer performance and culture to community, tariffs, and the future of Harley-Davidson, we revisit key moments and lessons that mattered most. We wrap with gratitude for our listeners, clients, and team—and set the stage for an even bigger 2026. Thanks for being part of the GarageCast family.
Hello Boys and Girls,Today I will be talking with Florian Neuhauser of Road Runner Magazine and he is here to tell us all about the print and online magazine, tours and a bunch of other stuff.WebsiteFacebookYouTubeMerry Christmas from us to all of you!!Tobacco Motorwear Go get yourself some riding jeans and other products for men and women from TOBACCO MOTORWEAR and tell them the Motorcycle Men sent you. Use the coupon code "MotoMen". Scorpion Helmets For the past 15 years, ScorpionExo® has been DEDICATED to offering high quality, innovative motorcycle helmets and technical apparel at an incredible value. So check them out at Scorpion USA and tell them the Motorcycle Men sent you. Wild-Ass Seats: You can improve your comfort and ability to stay in the saddle longer with a cushion from wild-ass seats. So, if you are tired of those painful pressure points and fatigue, go to wild-ass.com and get your cushion today. The Motorcycle Men Support David's Dream and Believe Cancer Foundation Help us help them. David's Dream and Believe Cancer Foundation and be sure and let them know you heard about it here on the Motorcycle Men Podcast. Gold Star Ride: If you would like to be a part of a great cause and get some heartfelt miles in, go to goldstarride.org and learn how you can participate in the next Gold Star Ride Don't forget to get over and check out the Ted Shed Video's over on the Motorcycle Men Channel and the RIDE WITH TED Channel Get a copy of“The Road Most Traveled” on the Motorcycle Men Website and save $8 and I'll even sign it for you!! OR on Amazon. The audiobook is also available on Audible. Thanks for listening, we greatly appreciate you support. Ride Safe and remember.... .... We say stupid crap so you don't have to.Support the show
What if the future of marketing is a lot more human than we think? Today's guest, Mark Schaefer, has been shaping that future for decades — and he was actually on this show ten years ago. So this is part reunion, part masterclass. Mark's a futurist, bestselling author, Rutgers faculty member, and Drucker-trained strategist whose ideas guide brands from Adidas to the U.S. Air Force. His ten books and his top-ranked show The Marketing Companion have become industry staples. He's also a longtime friend who somehow manages to push your thinking and make you laugh at the same time. What You'll Learn in This Episode Why the future of marketing belongs to the most human companies, not the most automated ones How AI can scale trust, creativity, and teaching without killing the brand When removing friction actually damages customer relationships Why curiosity is becoming the most important career skill in the AI era How marketers must act as brand defenders when technology pushes too far Episode Chapters (00:00) Reunion and why this moment matters (02:00) Why this is the most amazing — and unsettling — time in marketing (04:20) Scaling humanity with AI and the MarkBot experiment (07:30) The most human company wins (and what that really means) (10:40) When AI goes too far and brands lose trust (12:30) Harley-Davidson, friction, and knowing your customer deeply (17:00) Curiosity as a career strategy in an AI world (27:00) The brand that made Mark smile About Mark Schaefer Mark Schaefer is a globally recognized futurist, keynote speaker, educator, and bestselling author. With more than 30 years of experience in marketing, PR, and global sales, he has advised organizations ranging from startups to Adidas and the U.S. Air Force. Mark studied under Peter Drucker, teaches in Rutgers University's graduate program, and holds seven patents. He is the author of ten influential books used at universities worldwide and the host of the top-ranked podcast, The Marketing Companion. Known for blending sharp insight with humanity and humor, Mark's work helps leaders navigate what's next without losing what matters. What Brand Has Made Mark Smile Recently? Mark couldn't stop smiling about Nutter Butter — a once-forgotten cookie brand that decided to go full weird. By embracing surreal, chaotic, almost inexplicable short-form videos, the brand ditched boring category conventions and leaned into creativity with nothing to lose. The result? Tripled sales and a case study in what happens when brands stop playing it safe and start being interesting. Resources & Links Connect with Mark on LinkedIn. Check out his website, BusinessesGrow. Listen & Support the Show Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart. Rate and review on Apple Podcasts and Spotify to help others find the show. Share this episode — email a friend or colleague this episode. Sign up for my free Story Strategies newsletter for branding and storytelling tips. On Brand is a part of the Marketing Podcast Network. Until next week, I'll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices
The motorcycle is represents defiance, rebellion, freedom and community. It has become a deep part of American society preserving the values that were rooted in the past age of innovation. Beginning as a steam powered bike called a Roper Steam Velocipede in 1867, the motorcycle quickly evolved to a gas powered racing machine by the turn of century. With brands like Indian (1901) and Harley Davidson (1903) still existence today, the motorcycle history is rich in innovation, manufacturing start-ups and cultural transformation. It remains a vibrant culture the anchors us to an America the modern era wants to erase. #BardsFM_TheAmericanBrand #FreedomOnTwoWheels #RebelCulture Bards Nation Health Store: www.bardsnationhealth.com EnviroKlenz Air Purification, promo code BARDS to save 10%: www.enviroklenz.com EMPShield protect your vehicles and home. Promo code BARDS: Click here MYPillow promo code: BARDS >> Go to https://www.mypillow.com/bards and use the promo code BARDS or... Call 1-800-975-2939. White Oak Pastures Grassfed Meats, Get $20 off any order $150 or more. Promo Code BARDS: www.whiteoakpastures.com/BARDS BardsFM CAP, Celebrating 50 Million Downloads: https://ambitiousfaith.net Morning Intro Music Provided by Brian Kahanek: www.briankahanek.com Windblown Media 20% Discount with promo code BARDS: windblownmedia.com Founders Bible 20% discount code: BARDS >>> TheFoundersBible.com Mission Darkness Faraday Bags and RF Shielding. Promo code BARDS: Click here EMF Solutions to keep your home safe: https://www.emfsol.com/?aff=bards Treadlite Broadforks...best garden tool EVER. Promo code BARDS: TreadliteBroadforks.com No Knot Today Natural Skin Products: NoKnotToday.com Health, Nutrition and Detox Consulting: HealthIsLocal.com Destination Real Food Book on Amazon: click here Images In Bloom Soaps and Things: ImagesInBloom.com Angeline Design: AngelineDesign.com DONATE: Click here Mailing Address: Xpedition Cafe, LLC Attn. Scott Kesterson 591 E Central Ave, #740 Sutherlin, OR 97479
In this podcast we discuss the all-new 2026 Harley-Davidson Police Road Glide. I was invited to Florida by Harley-Davidson to test ride and review the Police Road Glide. If you're a motor officer, a fleet manager, or simply curious about what makes the Police Road Glide different from its civilian counterpart, you're in the right place. We breaks down every feature, upgrade, and engineering decision Harley made for this brand-new police model. SUPPORT US AND SHOP IN THE OFFICIAL LAW ABIDING BIKER STORE For decades, the Harley-Davidson Electra Glide dominated police fleets across the country. The batwing fairing became an iconic symbol of American law enforcement. But the landscape began shifting with the explosive popularity of the Mission King of the Baggers race series. Harley invested heavily into R&D from that racing platform, and we've seen that tech filtering into production bikes for years. CHECK OUT OUR HUNDREDS OF FREE HELPFUL VIDEOS ON OUR YOUTUBE CHANNEL AND SUBSCRIBE! The 2026 Harley-Davidson Police Road Glide is the most advanced, well-thought-out motor unit bike Harley has ever created. It solves real-world problems, integrates modern tech, delivers massive performance improvements, and arrives fully equipped from the factory—no more waiting on dealers or installers. For motors officers: This bike will make your job easier. For fleet managers: It will reduce costs, delays, and maintenance issues. For motorcycle enthusiasts: This platform showcases where Harley-Davidson is heading with performance, tech, and engineering. NEW FREE VIDEO RELEASED: Prevent Theft! Upgrade Your Harley with This Simple Docking Hardware Locking Security Latch! (Hogworkz) Why Would You Risk Your Harley or Indian's Engine? Don't Make This Mistake! EASY MOD! Sponsor-Ciro 3D CLICK HERE! Innovative products for Harley-Davidson & Goldwing Affordable chrome, lighting, and comfort products Ciro 3D has a passion for design and innovation Sponsor-Butt Buffer CLICK HERE Want to ride longer? Tired of a sore and achy ass? Then fix it with a high-quality Butt Buffer seat cushion? New Patrons: Keith Loucks of Weed, California Mat McKay of Rosebud, Victoria Australia Nate O'Connell of Erie, Pennsylvania If you appreciate the content we put out and want to make sure it keeps on coming your way then become a Patron too! There are benefits and there is no risk. Thanks to the following bikers for supporting us via a flat donation: Tom Moore of Foristell, Missouri Robert Brenneman of Mifflintown, Pennsylvania Charles Mitman of Haines, Alaska HELP SUPPORT US! JOIN THE BIKER REVOLUTION! #BikerRevolution #LawAbidingBiker #Bikaholics #RyanUrlacher
BE STILL OUR LESBIAN HEARTS, FAM!! For our final bonus episode of the year, we're breaking out our Birkenstocks, pausing the canning of vegetables, getting off our Harley Davidsons, and HOLDING PATRICK VERY TIGHTLY WHILE WE SCREAM FOR THE NEXT HOUR ABOUT THE AMAZING DOCUMENTARY "Lilith Fair: Building A Mystery, The Untold Story." The real true crime here is that it took 25 years for this doc to happen BUT IT WAS SO WORTH THE WAIT! THE PAULACOLESARAHACLAGHLANTRACYCHAPMANBONNIERAITSHERYLCROWERICADADU OF IT ALLLLLLLLLLLL!!! Also, if you haven't checked out our YouTube channel yet GO WATCH THIS ONE! Patrick is literally levitating 4 feet off his chair the entire time. Find and watch "Lilith Fair: Building a Mystery" on Hulu WE'RE ON YOUTUBE - Want to view the episodes and not just listen? Check our new video feed to see full video episodes starting today. CLICK HERE TO WATCH AND SUBSCRIBE! OUR MERCH STORE IS BACK - AND ON SALE! Missed out on the merch drops earlier this year? From now until the end of the year, you can grab all of our remaining stock of merchandise for 30% off! Shop now!! LOOKING FOR MORE TCO? On our Patreon feed, you'll find over 400 FULL AD-FREE BONUS episodes to BINGE RIGHT NOW, including our episode-by-episode coverage of popular documentary series like Love Has Won: The Cult of Mother God, LulaRich, and The Curious Case of Natalia Grace; classics like The Jinx, Making A Murderer, and The Staircase; and well-known cases like The Menendez Murders, Casey Anthony: American Murder Mystery, and The Disappearance of Madeleine McCann, and so many more! Episode Sponsors: Function - Own your health for $365 a year - a dollar a day! Visit www.functionhealth.com/TCO or use gift code TCO25 for a $25 credit towards your membership. Everyday Dose - Coffee with benefits! Visit www.everydaydose.com/TCO for 61% off your first subscription order! Quince - Upgrade your closet this year without the upgraded price tag. Go to www.Quince.com/tco for 365-day returns, plus free shipping on your order! Rocket Money - Cancel your unwanted subscriptions and reach your financial goals faster with Rocket Money. Go to www.RocketMoney.com/obsessed today. Home Chef - Make cooking simple: fresh food delivered, easy recipes to follow and meals that actually taste great. Go to www.HomeChef.com/TCO for 50% off your first box and free dessert for life! Join the TCO Community! Follow True Crime Obsessed on Instagram and TikTok, and join us on Facebook at the True Crime Obsessed Podcast Discussion Group! AND INTRODUCING THE NEW TCO DISCORD CHANNEL AS WELL!!!
NTN » The DawgHouse - Motorcycling news, racing and analysis
America's bestselling motorcycle company?Marc Marquez's chief engineer has some thoughts.Darryn Bender and MotoAmericaJosh Herrin will be ELECTRIC next seasonBig time contingency money from Harley Davidson
This podcast episode delves into the vital mission of the Warrior Built Foundation, which seeks to empower combat veterans through community engagement and motorcycle-building projects. We engage in a profound conversation with Brandon Quaid, a dedicated contributor to this noble cause, who shares his personal journey and the interconnectedness of his family's legacy with the military and the motorcycle industry. Through his experiences, we illuminate the therapeutic benefits of motorcycling and the sense of camaraderie it fosters among veterans. Brandon recounts compelling anecdotes that not only highlight the significance of these initiatives but also emphasize the importance of supporting our veterans in their transition to civilian life. This episode serves as an enlightening exploration of how passion, purpose, and community intertwine to create lasting positive change for those who have served.The podcast episode unfolds within the esteemed framework of Combat Vet Vision, a platform specifically designed for combat veterans, their families, supporters, and volunteers. The primary objective of this initiative is to enlighten the public about the myriad challenges faced by veterans, while also showcasing the commendable efforts of organizations dedicated to veteran-centric activities. The episode features an enlightening conversation with Brandon Quaid, an individual steeped in the rich heritage of Harley Davidson and deeply involved with the Warrior Built Foundation, an organization dedicated to supporting veterans through various means, including motorcycle building and community engagement. Throughout the discourse, we delve into Brandon's personal journey, exploring his familial ties to the automotive industry, his heartfelt aspirations to join the military, and the serendipitous path that led him to the world of motorcycles and veteran advocacy. This episode serves as a poignant reminder of the sacrifices made by veterans and the importance of community support in their ongoing journey of healing and reintegration into civilian life.Takeaways: This podcast episode emphasizes the importance of community and support among veterans, highlighting their unique challenges and the initiatives that assist them. The featured guest, Brandon Quaid, shares his deep connection with the military and discusses his involvement with the Warrior Built Foundation, reflecting on its impact. Motorcycling is presented as a therapeutic outlet for veterans, providing a means of mental health management through the enjoyment of riding. The episode explores the evolution of the Warrior Built Foundation, detailing its origins and its dedication to supporting veterans through various activities and events. Brandon discusses the significance of camaraderie among veterans and the importance of creating spaces for them to share their stories and experiences. The conversation touches on the broader societal implications of supporting veterans, emphasizing the need for understanding and respect for their sacrifices. Links referenced in this episode:quaidharleydavidson.comwarriorbuilt.comptsdusa.orgCompanies mentioned in this episode: Quaid Harley Davidson Warrior Built Warrior Built Foundation PTSD Foundation of America Dale's Harley Davidson Temecula Harley Wounded Warrior Project La Mesa RV Harley Davidson
Running a small, independent motorcycle repair shop requires balancing technical skills with business know-how, and it's not always easy—no matter the brand of bikes you work on. Check out this discussion with Brooke Farquar and Mike Jinks of Motoworks and get your dose of news from Indian, Harley-Davidson, Suzuki, Honda and more. Chasing the Horizon is brought to you by Schubert, Rox Speed FX and the BMW Motorcycle Owners of America. Get all the links for our guest and the news on the show notes page on chasingthehorizon.us.
Welcome to Episode 381 This is the second to last episode scheduled to come out this year. On this episode Junk discusses: Highs and Lows News Bike updates what's looking creative this week: https://www.instagram.com/haylorization/ The episode's main topic is: What brands want to show you as 2026 is about to kick off. Junk walks you through the top-selling brands in the USA and talks about who is showing you new product versus who is trying to give you a deal on existing inventory. Kawasaki, Honda, Yamaha, Harley-Davidson and Triumph get the spotlight on this weeks show. Next time we hope to start with Suzuki and run through Indian, BMW, KTM, Royal Enfield, Ducati, and the smaller brands like Aprilia, MV Agusta, Moto Guzzi and more. In 2026 we will tackle the electric brands and talk about the Chinese influence on the industry and the effects from the last 12 months of tariffs. Creative Riding is available on Apple Podcasts, Sound Cloud, Google Play, Tune In, Spotify, etc. Leave the show a rating and review on your favorite podcast app. https://motorcycle-podcasts.com/ Check out our blog: creative-riding.com Contact the show: Discord: https://discord.gg/3kzhhChcUj Email: creativeridingpodcast@gmail.com FB/IG: @creativeridingpodcast Reddit: @Creative_Riding Support the show: patreon.com/creativeriding zazzle.com/store/creative_riding
Russell Mitchell, founder of Exile Cycles, is a British-born custom motorcycle builder with an unconventional path to the top of the chopper world. Trained as a veterinarian in England, he came up through London's glam-punk scene before building radical custom scooters under the Exile name. After moving to the U.S. in 1991, a customized Harley and magazine exposure led to the founding of Exile Cycles in Southern California in 1995.Known for its raw, minimalist, industrial style, Exile Cycles helped redefine modern custom motorcycles, breaking away from chrome-heavy trends. Through iconic builds, Biker Build Off, and Build or Bust, Russell Mitchell became one of the most influential figures in custom bike culture.Website - https://www.exilecycles.com/Instagram - https://www.instagram.com/exilecycles/Facebook - https://www.facebook.com/ExileCycles/YouTube - https://www.youtube.com/@ExileCycles1OUR WEBSITE: https://2lanelife.com/ USE CODE: "YOUTUBE" FOR 10% OFF OF PARTS & ACCESSORIES2LANELIFE INSTAGRAM: https://www.instagram.com/2lanelife/GAYLIN'S INSTAGRAM - https://www.instagram.com/xerox57/LANCE'S INSTAGRAM - https://www.instagram.com/biglancec/JOSH'S INSTAGRAM - https://www.instagram.com/imridingplaces/Want to SAVE on EagleRider Rentals? - CLICK HEREABOUT 2LANELIFEWe travel the country on our Harley-Davidson motorcycles, exploring some of the best roads the country has to offer. Our goal is to share all of the neat history and attractions across the back roads, a.k.a. the 2Lanes of America using a cinematic approach unique to our experiences. Along this journey, we meet tons of amazing people, and learn something new every time. We are here to inspire travel!Friends:Thrashin' SupplyLegend SuspensionsCustom Dynamics Motorcycle LightingEagleRider Motorcycle Rentals & Tours Feuling PartsKlock WerksCobra USAMaxima Racing OilsBell HelmetsSaddlem...
Spurgeon is joined by Common Tread's Lance Oliver to take a deep dive into the financial and structural changes rocking the Harley-Davidson corporate world. From a surprise CEO change (Arty Stars from Topgolf and Pizza Hut) to a dealer revolt and the future of the brand, we're cutting through the clickbait to deliver a rational, fact-based look at the Motor Company. Check out more from RevZilla: Common Tread: News, opinions, and written reviews RevZillaTV: Bike reviews, How-To's, and product videos
Send us a textSupport the showSend emails to contact@nocomotopodcast.com, it doesn't have to be important. Check out our Patreon Or join the Discord Check out these other awesome Motorcycle Podcasts Creative Riding- Our Sister Show on the Moto1 Podcast Network! Moto Hop - Our friends Matt and Missy make T shirts, stickers, and this quality podcast. They are quick to point out our inaccuracies. Thanks guys. Cleveland Moto - Probably the most knowledgeable group of riders with a podcast. When it comes to motorcycles anyway. You're Motorcycling Wrong - Remember Lemmy from Revzilla? Of course you do, you could never forget. He and his friends make this awesome show. Motorcycles and Misfits - A podcast starring Bagel
Send us a textyou should do a toy run this year. itll be better than you think.Support the showSend emails to contact@nocomotopodcast.com, it doesn't have to be important. Check out our Patreon Or join the Discord Check out these other awesome Motorcycle Podcasts Creative Riding- Our Sister Show on the Moto1 Podcast Network! Moto Hop - Our friends Matt and Missy make T shirts, stickers, and this quality podcast. They are quick to point out our inaccuracies. Thanks guys. Cleveland Moto - Probably the most knowledgeable group of riders with a podcast. When it comes to motorcycles anyway. You're Motorcycling Wrong - Remember Lemmy from Revzilla? Of course you do, you could never forget. He and his friends make this awesome show. Motorcycles and Misfits - A podcast starring Bagel
Send us a textSupport the showSend emails to contact@nocomotopodcast.com, it doesn't have to be important. Check out our Patreon Or join the Discord Check out these other awesome Motorcycle Podcasts Creative Riding- Our Sister Show on the Moto1 Podcast Network! Moto Hop - Our friends Matt and Missy make T shirts, stickers, and this quality podcast. They are quick to point out our inaccuracies. Thanks guys. Cleveland Moto - Probably the most knowledgeable group of riders with a podcast. When it comes to motorcycles anyway. You're Motorcycling Wrong - Remember Lemmy from Revzilla? Of course you do, you could never forget. He and his friends make this awesome show. Motorcycles and Misfits - A podcast starring Bagel
You're doing the work. Preaching your heart out. Leading your team. Pouring into your people.But if your first-time guest numbers are low, you may be fighting a quiet drift—and growth can stall before you even realize it.That's why we're bringing back one of the most listened-to episodes of the entire year on the Fly on the Wall Podcast. In Episode 181, I sit down with my friend Jason Norman to talk about one of the most vital ingredients in church growth: invite culture.This episode struck a chord with pastors everywhere because it gets painfully practical about what really fuels momentum in a church.We break down: ✅ The real numbers you should be hitting with first-time guests ✅ Why new blood is the key to more new blood ✅ The 9-month window most guests bring someone—then stop ✅ How one church uses a Harley-Davidson-inspired bell to celebrate first-time guests ✅ A simple strategy to track and celebrate who's actually invitingIf you're serious about growing your church (not just maintaining what you've got), this episode is a must-listen.
Hello Boys and Girls,In this episode we talk about stuff and in preparation for the Christmas Holiday, we really get into it, But then we did something stupid.Tobacco Motorwear Go get yourself some riding jeans and other products for men and women from TOBACCO MOTORWEAR and tell them the Motorcycle Men sent you. Use the coupon code "MotoMen". Scorpion Helmets For the past 15 years, ScorpionExo® has been DEDICATED to offering high quality, innovative motorcycle helmets and technical apparel at an incredible value. So check them out at Scorpion USA and tell them the Motorcycle Men sent you. Wild-Ass Seats: You can improve your comfort and ability to stay in the saddle longer with a cushion from wild-ass seats. So, if you are tired of those painful pressure points and fatigue, go to wild-ass.com and get your cushion today. The Motorcycle Men Support David's Dream and Believe Cancer Foundation Help us help them. David's Dream and Believe Cancer Foundation and be sure and let them know you heard about it here on the Motorcycle Men Podcast. Gold Star Ride: If you would like to be a part of a great cause and get some heartfelt miles in, go to goldstarride.org and learn how you can participate in the next Gold Star Ride Don't forget to get over and check out the Ted Shed Video's over on the Motorcycle Men Channel and the RIDE WITH TED Channel Get a copy of“The Road Most Traveled” on the Motorcycle Men Website and save $8 and I'll even sign it for you!! OR on Amazon. The audiobook is also available on Audible. Thanks for listening, we greatly appreciate you support. Ride Safe and remember.... .... We say stupid crap so you don't have to.Support the show
The Law of Attraction isn't some mystical secret. It's actually dead simple: know what you want, believe you can get it, and get your ass to work. Three steps. That's it. So why does it fail for most people? Because they're focusing on the wrong thing. They're thinking about what they don't want instead of what they do want. They're maintaining vision boards without taking action. They're journaling about dreams without making them real. I break down why the Law of Attraction is really just the Law of What You Think About Most, share a story about divorced women who can't stop listing what they don't want, and reveal the Harley Davidson vision board disaster. If you've been wishing and hoping instead of believing and doing, this episode is your wake-up call. Featured Story I work with a lot of divorced people. Men and women going through transitions, looking for what's next. And every single time I ask a divorced woman what she wants in her next man, you know what she says? "I'll tell you what I don't want." Then she goes off for ten minutes. I could make coffee, pet my dog, throw the ball, come back — she's still listing what she doesn't want. What's happening? She's focused on the past. The bad stuff. What didn't work. So guess what she's attracting more of? That's the Law of Attraction at work. You get what you focus on. Every single time. Important Points The Law of Attraction boils down to three things: know specifically what you want, believe you can make it happen, and take massive imperfect action. Most people fail because they focus on what they don't want instead of what they do want, keeping themselves stuck in the past. Vision boards and goal lists are useless if you never take action — stop wishing and hoping, start believing and doing. Memorable Quotes "Know specifically what you want, believe you can go get it, not you deserve it, believe you can make it happen and get to work." "You get what you focus on. You ever wonder why somebody you know gets married, gets divorced, gets married, gets divorced to the same guy?" "He was so busy on his vision board, he forgot to go live the vision." Scott's Three-Step Approach Get clear on what you want, not what you don't want. Stop focusing on the past failures and start describing your ideal future in specific terms. Believe you can make it happen through action. Not because you deserve it, but because you're willing to do the work to get it. Take action today, not tomorrow. Pick one thing from your vision board or goal list and go do it right now. Chapter Notes 00:00 - Why the Law of Attraction fails for most people 04:20 - The divorced woman's attraction trap revealed 08:45 - Vision boards that never become reality 11:30 - The Harley Davidson dealership lesson 14:15 - Daily journaling versus daily awareness practice 16:40 - Making your future real today, not tomorrow 18:25 - Three steps to attraction that actually works Connect With Me Search for the Daily Boost on YouTube, Apple Podcasts, and Spotify Email: support@motivationtomove.com Main Website: https://motivationtomove.com YouTube: https://youtube.com/dailyboostpodcast Instagram: @heyscottsmith Facebook Page: https://facebook.com/motivationtomove Facebook Group: https://dailyboostpodcast.com/facebook Learn more about your ad choices. Visit megaphone.fm/adchoices
In this episode of GarageCast, we sit down with Mark Dukes, owner and GM of High Desert Harley-Davidson in Boise. With more than 40 years in the powersports industry, Mark shares his journey from his early days at Fay Myers to leading one of the top Harley-Davidson dealerships in the Northwest. He breaks down the evolution of dealership culture, the importance of execution and customer service, and how his Learn to Ride program is bringing new riders into the sport—a standout conversation with a true industry veteran.
Send us a textIn this episode of Navigating the Customer Experience, we sit down with Jean-Pierre LaCroix—President and Chief Strategy Officer of SLD, brand visionary, author, and creator of groundbreaking tools such as the Trust Ladder and the Ideal Omni Experience Model. With more than 46 years of experience helping global organizations transform their retail, brand, and customer experience ecosystems, Jean-Pierre brings deep insight into what it truly takes to build emotionally resonant brands.Jean-Pierre begins by sharing his personal journey—from growing up on an Air Force base in Germany to working long days on his family's farm, to discovering his passion for design at Sheridan College. Launching his first firm just two years after graduating, he eventually built SLD into a leading global strategic design agency.He then dives into his latest book, ThinkBlink Manifesto, which distills decades of experience into seven core tenets for creating emotionally connected brands. Jean-Pierre explains why emotional equity—not features, benefits, or promotions—is what customers respond to most deeply. The seven tenets include:Owning the Emotional MomentPersonifying the Emotional Value Through DesignCommunicating a Compelling Brand StoryUnderstanding Target Personas Beyond DemographicsCreating Belonging ExperiencesMeasuring What Truly Matters (Emotional Metrics)Future-Proofing the BrandJean-Pierre discusses how leaders can shift beyond pre-COVID thinking by embracing new metrics, strengthening community and belonging for employees and customers, and leveraging SLD's newly launched ThinkBlink AI Assessment tool to evaluate emotional connection, differentiation, and future readiness.He also highlights companies that exemplify these principles—such as Apple, Harley-Davidson, and Canadian innovator Cineplex—organizations that have built loyalty and community through purpose-driven experiences.A voracious reader, Jean-Pierre shares the books that have shaped him most, including Blue Ocean Strategy, The Challenger Mindset, and Nudge. He also opens up about what he's currently excited about: becoming a grandfather and being invited once again as a keynote speaker at the Financial Brand Forum.To close the episode, he shares his personal mantra for challenging times: “Leadership is about seeing the opportunity in the challenges versus the challenges in the opportunity.”Connect with Jean-Pierre on LinkedIn or visit www.sld.com for tools, insights, and free resources.
Welcome back to another episode of the unSeminary podcast. We're talking with Aaron Stanski, founder and CEO of Risepointe, a firm that partners with churches across the country to design and build facilities that amplify ministry impact. With more than 15 years of experience in church architecture, project management, and ministry leadership, Aaron and his team help churches navigate complex building challenges while staying focused on mission. Is your church facing growing pains—crowded lobbies, full parking lots, or overwhelmed kids' spaces—but unsure how to move forward? Aaron shares practical insights on how to approach facility planning strategically, align vision with budget, and avoid the costly mistakes that can slow down momentum. Overcoming the overwhelm. // When churches consider expansion or renovation, leaders often feel paralyzed by the process. Questions about cost, zoning, design, and disruption quickly pile up. Too often, churches jump straight to hiring an architect before defining their real needs. Instead, churches should first clarify what's working, what's broken, and what's next before anyone draws plans. Start with scope and budget. // The two guardrails of every successful project are scope (what you're building) and budget (what you can spend). Aaron warns that skipping this step often leads to beautiful drawings that churches can't afford. Risepointe begins with a Needs Analysis, an on-site deep dive into the church's DNA, culture, and challenges. The team listens to staff, studies how people use the building, and identifies bottlenecks—whether it's the children's hallway, lobby congestion, or limited parking. Only then do they define the right-size project and realistic cost range. The power of early engagement. // Most churches wait too long to start planning. Zoning approvals, fundraising, and construction all take longer than expected, especially in urban areas. Waiting too long forces rushed design work, unclear budgets, and lost ministry opportunities. You don't have to build everything at once. Start with a plan that captures the next few wins—like improving your lobby or kids' check-in—while preparing for long-term growth. Knowing when it's time. // Aaron says early warning signs include maxing out your primary service, overflowing kids' spaces, and parking lots at capacity. Many pastors misjudge space needs because they see the auditorium every Sunday but rarely experience the parking or early childhood chaos firsthand. Evaluating your entire Sunday experience—entry to exit—reveals where capacity problems really begin. Aligning buildings with ministry models. // Every church facility reflects a ministry philosophy—but those philosophies evolve. Where there used to be 40-year ministry cycles, now they are closer to 10 to 20. Churches shaped by the seeker-sensitive movement, for example, are now adapting to relational, community-driven models. Spaces that once emphasized rows and stages now need more environments for conversations, mentoring, and connection. A free resource for leaders. // To help churches begin the conversation, Aaron's team created a free guide called “10 Things to Get Right Before You Build.” The resource walks through key questions every church should answer before launching a building project—from clarifying vision and budget to preparing for change. You can download it and schedule a free consultation at risepointe.com/unseminary. To learn more about Risepointe's work helping churches align facilities with mission, visit risepointe.com/unseminary or follow Risepointe on Instagram for inspiration and project stories. Thank You for Tuning In! There are a lot of podcasts you could be tuning into today, but you chose unSeminary, and I'm grateful for that. If you enjoyed today's show, please share it by using the social media buttons you see at the left hand side of this page. Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they're extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally! Lastly, don't forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live! Thank You to This Episode’s Sponsor: Portable Church Your church is doing really well right now, and your leadership team is looking for solutions to keep momentum going! It could be time to start a new location. Maybe you have hesitated in the past few years, but you know it's time to step out in faith again and launch that next location. Portable Church has assembled a bundle of resources to help you leverage your growing momentum into a new location by sending a part of your congregation back to their neighborhood on Mission. This bundle of resources will give you a step-by-step plan to launch that new or next location, and a 5 minute readiness tool that will help you know your church is ready to do it! Click here to watch the free webinar “Launch a New Location in 150 Days or Less” and grab the bundle of resources for your church! Episode Transcript Rich Birch — Hey friends, welcome to the unSeminary podcast. I am so glad that you have decided to tune in. You know, across the country, we keep hearing about churches that are growing and we’re seeing swelling attendance and that’s good. Some of that is like a platinum problem though. It generates other issues that we have to think about. And so what what I did was pull on a friend of mine, Aaron Stanski, he’s the founder and CEO of Risepointe. He’s got 15 plus years of church design, leadership and project management and experience. Rich Birch — If you don’t know Risepointe, where have you been? You’re living under a rock. They’re church architects and designers. They have years of experience working with churches like yours, schools and nonprofits, and they offer a wide range wide variety of services, including architecture, interior design, graphic design, branding, and so much more. Aaron is, I like Aaron not just because he actually has got incredible skills. His team’s got incredible skills, but he really actually wants to help churches like you. And so Aaron, welcome to the show. So glad you’re here. Aaron Stanski — Yeah, I’m glad to be here, Rich. Rich Birch — It’s going to be good. Give give people, you’ve been on a couple of times… Aaron Stanski — Yeah. Rich Birch — …and but give us again, for folks that haven’t heard, the Aaron Stanski, you know, a couple bullet points. Aaron Stanski — Sure. Rich Birch — What did I miss? What do you want to fill in the picture? Aaron Stanski — Yeah. I mean, ah you know the quick story is grew up in ministry. My dad was a pastor growing up, planted a we planted a church in Boston when I was a kid. Went to school for engineering, worked for Harley Davidson Motorcycles, did big projects, project management and stuff for them for a while. And then felt called to ministry. Aaron Stanski — So left Harley Davidson, was on staff with Cru for a couple years doing college ministry before I jumped on staff at a fast growing multi-site church here in Chicago. So loved that, loved being part of that ministry team. And then, of course, we went through a big building project. So got to roll up my sleeves on the on the church staff side of things and hire architects and engineers and AV consultants and really kind of combine my my engineering mind and my ministry heart. And so absolutely love that process. And so, yeah, I’ve been helping churches now for the last 15, 16 years. It’s been an absolute blast. Rich Birch — So good. Well, the the kind of person I want to have in mind today, and so friends, if if you’re listening in, if this sounds a little bit like you, you’re going to want to pay close attention. So I’m thinking about that church, you know, the leader that looks around, they maybe have got, maybe they got two services. Rich Birch — They’re looking around and they’re seeing, ooh, they feel like maybe their growth ah is starting to create some pinch points. Maybe it’s in kids. Maybe it’s in adults. Maybe it’s their lobby. It’s they look around and they’re like, man, I just I feel like our facility might be holding us back a little bit. um And because I do bump into this in churches all the time. Aaron Stanski — Sure. Rich Birch — And there’s like, there can be like a certain amount of anxiety and fear around, gosh, when do I, what do I do? So when you talk to pastors, what do you know notice as one of the kind of most common point of confusion when it comes to starting or pulling the trigger, moving on with a building project, expansion project, try to improve things. Where are we getting this wrong? Aaron Stanski — Yeah. I mean, I think ah like one, the whole process itself can just be completely overwhelming. Rich Birch — Right. Aaron Stanski — Like immediately you’re confronted with, ah oh my goodness, like what’s the right solution? What is the, ah what is the town or the, you know, the jurisdiction going to allow us to do? What is this all going to cost? Where are we going to do church in the meantime if we’re having to fix this building or add on to it? Rich Birch — Yes, yes. Aaron Stanski — I mean, immediately all of these questions start to kind of well up and it can become ah really overwhelming for a lot of churches. Rich Birch — So good. So when when we step back, is there any one of those that you think in particular is like a piece of the puzzle that is the most kind of mysterious or is the most um confusing as as you that you bump into regularly with leaders? Aaron Stanski — I mean, I think the most confusing is probably like, what’s the right solution? Rich Birch — Okay. Yep. Aaron Stanski — A lot of times it’s a combination of like, you know, we feel like we’re out of space, so we have to add on. But if we do that, we’re going to have to modify what we already have. And what we have is old, or there’s some maintenance on it that we haven’t gotten around to. And like, what can we do in this space? And so actually the the right solution is is probably one of the most difficult things to kind of imagine for a lot of pastors. Rich Birch — Right. Aaron Stanski — And, you know, then right behind that is like. What’s it going to cost? Right. Rich Birch — Right. Aaron Stanski — I mean, you know, for the last four or five years, we’ve seen a lot of inflation. We’ve seen a lot of different things happening, like with pricing and stuff. And so what used to be a pretty easy calculation for us as churches now, it feels like it’s a lot foggier as far as like what what things are just going to cost. Rich Birch — Yeah. So I’ve heard church leaders at this this juncture, they start thinking like, okay, like we got to get an architect. Get me the architect, the the person that designed this building 25 years ago. Where are they? Are they still in business? And, you know, we start going down that road. I’m not even really sure what an architect does. Like, I obviously, you you draw things. But, like, help us understand what what is the piece of the puzzle that, like, an architect brings to the table. Aaron Stanski — Right. Rich Birch — And I know that’s, like, a subset of what you guys do. Pretend that I’m, like, super dumb because it’s probably not actually worry about pretending too much there. Explain what that is. What is that service? And is that actually what we need at this juncture? Is that the first question? Like, get the architect. Come in here. Explain that whole thing. Aaron Stanski — Yeah. I mean, well, I think we have to be careful. Sometimes hiring an architect is like picking up a hammer, right? And for a lot of architects who were, you know, traditionally trained and might have like one sort of, you know, viewpoint of the world. Like their job is to come in and draw something new um that’s going to sort of solve your problem. The challenge with that is a lot of times that architect is just looking for ah one type of solution, ah which is build you something new, add something on. Rich Birch — Right. Aaron Stanski — And they’re looking at it very narrowly through the lens of what the solution is going to be. Rich Birch — Oh, that’s good. Aaron Stanski — And a lot of times they’re not, you know, kind of able to kind of step back and take a look at strategically and say, okay, before we start drawing plans and blueprints and some of those sorts of things, let’s really talk about like what’s going really well at your church and how are we going to amplify what you’re already doing well? How are we going to add some, you know, some pieces around it? And then of course, how are we going to fix some of the big, you know, some of the bigger problems? Aaron Stanski — So an architect technically, right? I mean, it’s a licensed professional. Their job is to lead your organization through the process from the very beginning all the way through the stages of design. Their job is to make sure that the solution is aligned with your with who you are as an organization and your budget. And they’re supposed to help all the way through construction, making sure that it gets built the way that it was designed and and that it gets you know all the questions get answered and that it’s ultimately safe. Aaron Stanski — So that’s what an architect does. I think the I think the thing that we miss a little bit on the front end is in order for the architect to start, we really need kind of need to know what the scope of the work is and the budget first. Rich Birch — So good. Okay. Okay. Good. Aaron Stanski — If we don’t put those two guardrails on the left and the right-hand side, we’re really missing out. The left-hand side should be scope. The right-hand side should be budget. And we should nail those down before we get going into designing. Rich Birch — Okay. I want to unpack that because I know, I actually texted you recently. Friends, getting you behind the scenes a little bit. I had a friend of mine, they had done exactly what we talked about here. They were like, we went and hired an architect to help with this thing. And they came back with a ginormous number um that was like, I would say a factor, you know, three or four times what I thought. And what do I know? I don’t know anything. Rich Birch — And I actually think it was these guardrails where they went off off on it. They didn’t start with scope and budget. They started with, hey, here’s a problem, architect – solve it for us. And they came back with this, you know, very incredible initial drawing and all that. Rich Birch — Talk us through how do we nail down scope and budget from the beginning? Talk us through what does that look like? Aaron Stanski — Yeah, so I would say, ah you know, you want to find a ministry partner who’s going to come in and really kind of help ah flesh out some of those pieces, really understand what’s working well, what’s not working well, what’s missing, where do we have to clarify what it is that we’re doing in order so to sort of establish that. And and there’s ah there’s a lot of great partners out there who can help you do that. But you’re really looking for someone in the building/design/construction space who has experience who has a lot of experience, honestly, with churches and understands what it means to, you know, serve people who’ve been part of your church for 20, 30 years and keep them on mission and disciple them up, as well as welcoming people who are walking into your doors for the very first time. Aaron Stanski — So at Risepointe, we walk through a process called The Needs Analysis, where we get on site with, you know, a church for an entire day and understand their DNA and really understand what’s working and not working and stuff. And we start with that so that we can sketch out some ideas and some concepts and stuff around what is the what is the scope of work that’s going to solve the problem or fix the lid or add the seats that we need? And what’s the budget that we feel like God’s calling us to spend as a church in order to go do that? And we want to start with that before we jump into full architecture. Rich Birch — Okay, so sidebar question. Is it possible for someone to help us at this early kind of scoping phase without doing some sort of on-site? Like, can I just call an architect and say, hey, here’s the problem. I need to add a thousand seats. How much is that going to cost? And then they go away and come back with a number. Or, or you know, are is there, yeah, can they do that? Talk us through that. Aaron Stanski — Yeah. I mean, you can. I mean, you can call up Risepointe and I’ll get on the phone with you. The, and, but there’s going to be a range, right? Rich Birch — Okay. Aaron Stanski — And I can say like, Hey, here’s the last 10 churches that we’ve done a thousand seat auditoriums at… Rich Birch — Right. Aaron Stanski — …and here’s kind of the range and stuff. The problem with shortcutting to that is you miss a lot of things, right? Each jurisdiction is different, like how the civil engineering works, the parking requirements and stuff. Rich Birch — Right. Good. Yep. Aaron Stanski — And those really affect the budget. And so we want to understand those first. And the second thing is, I mean, every church that we work with is and incredibly unique in the people that they’re reaching, and the values that those people have and whether they’re de-churched or unchurched and and who they’re running into and and stuff. And so really kind of understanding that context is so important um before we jump into, you know, sort of solution. Aaron Stanski — But yeah, I mean, since we work with churches all over the country, I mean, if someone called me up, I could probably, I could probably put my thumb in the air and give them a ah swag on what that might cost. Rich Birch — Yeah. And I would, you know, it’s funny because I’ve, I’ve recommended people have asked me those kinds of questions and I always actually say exactly what, you know, where you led, which is like, you should call my friend Aaron and, but, but what you should do, get on the, do the like free call or whatever, get on the book a time. But I said, you really should do this Needs Analysis thing. Cause the project that you’re facing is always much larger than you think. Rich Birch — And I would rather people take time, invest the resources upfront and time, frankly, to slow down and say let’s actually understand the question we’re asking before we jump to answers, right? Like what because because we could get this thing wrong and actually that gets to this whole idea of how early is too early. My experience has been people wait too long before they engage with someone like you. They they get into like their third service, fourth service. They’re like, oh gosh, people aren’t going to the fifth service. Maybe we have to figure out how to get more space. Talk us about, you know, what mistakes do we make when we wait too long without engaging with someone like you? Aaron Stanski — Yeah. I mean, I’d say, you know, the thing to keep in mind is that you’re, if you’re the average church that reaches out to Risepointe, you’re somewhere between two and a half and three years away from having any sort of new space. Rich Birch — Wow. Wow. Okay. Aaron Stanski — And that’s on the short end. We have churches who are bringing new space online five years after they’ve reached out to us because they’re, they live in downtown areas… Rich Birch — Wow. Aaron Stanski — …very challenging jurisdictions and some things like that. Rich Birch — Yep. Aaron Stanski — And so when we’re thinking about when is the right time, I think, yeah, earlier is definitely better. But we have to be careful ah that we’re strategically spending dollars even on the front end, you know, so that we, you know, we’re getting out of it what we need. Aaron Stanski — As leaders, what questions are we asking that we need answers for in order to determine is it the right time to move forward with a building project? Is it a right time to launch a campus or go multi-site or some things like that? Aaron Stanski — If you wait too long, typically what happens is either we’re we’re rushing through the design process to kind of hit the capital campaign stuff and there’s budget misalignment. All of a sudden we thought it might be this, but now this is the actual budget for what it’s going to work. Aaron Stanski — And I think when that happens, there starts to be some vision confusion. You know, we’re looking at solutions that we kind of rushed through and it doesn’t feel like we really thought all of those things through. And so I think that’s another one. Aaron Stanski — And then I just think, you know, there’s there’s some missed ministry opportunities if if we kind of wait too long. I think a lot of times when we’re planning out, here’s the multiple phases of how we develop this campus and expand it. You know, we miss out on opportunities to go get some smaller things done sooner… Rich Birch — That’s good. Aaron Stanski — …capture momentum, you you know, fix the welcome center, like invest some dollars in something we know we’re not going to tear down, make it better for guests in a couple months. And we miss out on those things if we don’t have a bigger, more strategic plan. Rich Birch — Oh, that’s good. Yeah, kind of a step back and say, hey, how does this fit into where everything that’s going on? Rich Birch — What would be kind of double clicking on that? What would be some indicators internally that would say, hey, um you know, these things are happening. I should really reach out to Risepointe. What would be some of the things that you would see as telltale signs that it’s now a time to to kind of take this step? Aaron Stanski — Yeah. I mean, I think if we’re, you know, if we’re really pushing towards our, those max numbers at our primary service, I think that’s a, that’s definitely an early indicator. Aaron Stanski — A lot of churches just kind of reach out and say, Hey, okay, here’s, here’s kind of where we’re at. Here’s where the math is at. Like, can you look at this like from a, like how much kids area should we have? How much lobby space should we have? And we can run some quick math for them and say, Hey, you don’t have any other lids. You’re looking good. You, you probably have a few more years of growth in you. Aaron Stanski — So that would be one. You know i think if ah you know we’re starting to talk about ah adding a third or fourth service, it’s probably a little bit too late, but we should probably get on it sooner than later. Aaron Stanski — And then, you know, one of the, one of the other things too, is just kind of paying attention. It’s easy for us on Sundays to stand on the stage and look out and get a pretty good sense of, are there enough seats? Is there space for me here? And like, we look out and we see some empty chairs. Aaron Stanski — Keep in mind that when you’re coming in from the back of the auditorium, it’s a lot harder to see some of those empty chairs. Rich Birch — That’s good. Aaron Stanski — And so what is the percentage? But the other thing is the things that we’re not seeing when more when we’re on stage on Sunday is we’re not seeing the parking lot. We’re not seeing the early childhood wing that’s basically a it’s a it’s a disaster back there. There’s kids running around like crazy. Rich Birch — Yes. Yes. Aaron Stanski — And so even if we’re ah even if we have enough seats, like or we’re not at the 80 or 90 percent capacity to our primary service. We need to be looking out at some of these other areas and making sure that there’s not a lid somewhere else. Rich Birch — Yeah, that’s good. Yeah. In fact, I literally just last weekend said that to a church. I was, you know, I was doing a weekend visit where I was on site and all that stuff. And, and it, to me, it felt like the building, the parking, and the kids, and the main auditorium, they, or the adult auditorium, they just didn’t match. It was like they, the three were out of alignment. And I think they had enough kids, but you know, I don’t know. There was, it’s interesting how that can happen. And you know the lead pastor typically is seeing um only the adult room and not you know not anything else. Rich Birch — Early on, you know there’s my experience has been and projects that have been a part of that I would rather spend money as personally as a leader. I’m not saying, friends, if you’re listening in, that you need to necessarily do this. Rich Birch — I would rather spend money on the front end with a designer like you. Because because the joke I’ve made is it’s a lot cheaper to move walls on drawings than it is in in the real world. And I’ve that comes from pain of building stuff… Aaron Stanski — It’s true. Yeah. Rich Birch — …of building stuff, and then being literally I opened up a new facility and then stood there with a kids ministry person. And the kids ministry person was like, oh, I didn’t think it was going to look like this. I was like, oh my goodness, what what are you talking about? Aaron Stanski — Shoot. Rich Birch — Like, we just opened this new facility. Talk us through, like, what’s an investment on the front end to reach out to someone like you? Aaron Stanski — Sure. Rich Birch — How do you help churches see that hiring someone like you can actually save us resources in the long haul? Talk us through that. Aaron Stanski — Yeah. I mean, starting out at the beginning and getting really clear about where we’re going and how we’re going to get there, it really helps us, you know, cart and like make sure we don’t overbuild or underbuild. Rich Birch — That’s good. Aaron Stanski — It makes sure that like compared to all the other churches that we’re working with all over the country, that we’re in alignment with where the square footage is at and it’s aligned with how you do ministry locally, how you use these spaces seven days a week. Aaron Stanski — And so it’s it’s really making sure that we’re not overbuilding or underbuilding anywhere because that’s ah you know that’s a huge that’s a huge miss if we do that. And that’s probably one of the biggest cost savings. Aaron Stanski — The other thing is you know during you know during sort of that season of vision and master planning and when we’re talking to our folks about what God’s doing at the church and we’re telling stories of life change, like we’re really kind of laying out a vision for what God is calling us to do as a ministry. And people just naturally have questions around like, like, how is this going to help? And and how is this actually going to help us reach my lost coworker, my lost neighbor? Rich Birch — That’s good. Aaron Stanski — And, and so I think, you know, spending the time to do that, really translating sort of the mission and vision into physical space needs and producing some of those renderings that accompany that story. I mean, that’s just a really critical part. Rich Birch — Okay, so let’s double click on that. That’s that I feel like I have been caught in this situation where I get I get like, it’s the hammer and nail thing you you say. Like, I’m I’m pretty sure I know what the solution is. Aaron Stanski — Yeah. Rich Birch — Like, let’s go do this. And I like that what you’re saying is like, hey, we need to take a step back and like actually think through how does this fit in our vision and how’s that all? How do you actually do that? How do you help a leadership team discern what the problem is that they’re really needing to solve, or should be solving, rather than just let’s build a bigger box. Or, I know! We just need 25 new parking spots. Like how do we not jump too quickly to that? What’s that look like? Aaron Stanski — Yeah. I mean, it looks like, you know, spending time. Rich Birch — Good. And and, really getting to know them and what makes them unique. Like we have a fantastic set of tools that we use at Risepointe to like really talk about, you know, let’s talk about, uh, outside the walls, right? Like who, who are we called to reach? And, and what does it mean to do ministry in this place that God has uniquely put your church in the geographic area? Rich Birch — That’s good. Aaron Stanski — And let’s talk about the tension between this side of town and that side of town. And let’s, you know, let’s wrestle with, you know, some of those issues. And then let’s, and then let’s talk about like, like, man, who are we as a church on our best day? And what does it feel like when we’re like living up to our full potential? Aaron Stanski — And then we even get into some of the things around like, man, what are what are some of the strategic drivers? What’s driving more people hearing about Jesus? What’s working really well? What do you see as opportunities or things that where if you had the right leader or finances that you’d be able to you know, accomplish even more of your mission. Aaron Stanski — And so by starting there and then starting to work down towards, okay, where is your facility aligned with that with that exercise and where is it misaligned? Okay, let’s unpack that a little bit. And then without getting into ah the solution yet, I want to meet like individually with each you know ministry leader… Rich Birch — That’s good. Aaron Stanski — …talk about what how check-in works and all of those things. Rich Birch — That’s good. Aaron Stanski — And so it’s really sort of this almost like a 360 review of what’s happening between the mission and vision God’s given us, and how are our facilities helping or hindering that mission and vision. Aaron Stanski — And then it just comes down to budget. And so, okay, here are the possible solutions. Here’s what roughly what some of those things are going to cost. And then it’s going to the, going to God in prayer and saying, okay, what are you calling us to do? What are based on these options and trying to figure it out? Rich Birch — I want I want to come back to the budget question in a second. But I’ve I think I probably have stole this off you. I have said to multiple church leaders that like our buildings were built, there was like a philosophical underpinning of the the buildings that we were built with. There was a ministry model that they were built on. Aaron Stanski — Sure. Yeah. Rich Birch — And then there’s been a lag between when we made those decisions, we’ve we built them. Now we’ve been using them for X number of years. And our ministry model may no longer be the same as the building, or probably isn’t actually the same as when the building was built. Rich Birch — What’s your sense on how long that lag time is kind of between the, they they you know, we built something. If we built something more than 10 years ago, you know we probably want to readdress or look at our facilities afresh and say does this actually meet the needs of… Aaron Stanski — Sure. Rich Birch — Because I feel like so many of us are in like the the cramped shoes that just don’t quite fit they work but they don’t quite fitWhat do you think that lag time is? Aaron Stanski — Yeah. I mean, the lag time is getting shorter and shorter. Rich Birch — Okay. Aaron Stanski — It used to be, you know, it probably used to be 40 or 50 years… Rich Birch — Right. Aaron Stanski — …you know, without major ministry model shifts and stuff. Obviously, you know, Willow Creek, North Point, you know, coming onto of the scene in the in the late 90s and stuff really shifted. We have churches all the way up into the 2000s, even into the 2010s that sort of copied the model of the Willow Creeks and some of those things. And I think we’re seeing, you know, we’re seeing the model shifting a lot faster now. Rich Birch — Interesting. Aaron Stanski — I’d say, you know, you know, we’re probably in a faster 10 to 20 year cycle, something like that. But I think we’re coming out of the, you know, the, you know, that model of Willow Creek and North Point and stuff. And we’re, we’re moving into a new season. And it’s kind of exciting for us. Rich Birch — Yeah. Aaron Stanski — I mean, we get to, we get to sit on the front edge of all of that. Churches like in fantastic places, being creative, reaching, you know, people for Christ. And so it’s just interesting to kind of observe some of those things and, um and observe what’s working really well and, and where it we can improve, you know? Rich Birch — Yeah. You’re baiting me. What are those things that you’ve seen that have shifted? There’s got to be, or is that the magic? We got to call Aaron to find out. Aaron Stanski — No, you don’t have to call Aaron. No, I mean, the thing, I mean, like, you know, I heard someone share this with me recently, right? I mean, every Netflix account homepage is different for every person, all billion subscribers or whatever that they have. Rich Birch — Right. Aaron Stanski — They’re individually tailored to to those individuals. And I know that because when I had a bunch of seventh grade boys spend the night at my house, like my algorithm got so messed up on my Netflix account last weekend. Rich Birch — Love it. Love it. Aaron Stanski — But I think there is a shift away from you know some of the bigger, more institutional types of look and feel and trying to get down to, okay, how are we engaging one-on-one with people who are walking in and where they’re at. Rich Birch — That’s good. Aaron Stanski — How do we, you know, instead of preach a sermon at them, how do we hear their story? And what does it look like for us to hear their story in in various places, whether that’s a welcome center, whether that’s, ah you know, side by side in the pew, whether that’s in sort of a first steps class. And so there’s a shift on that side of things… Rich Birch — Yep. Yeah, that’s interesting. Aaron Stanski — …just like as we look at the next generation and how we engage and reach the next generation. Rich Birch — Okay, I want to loop back on the money question. So for folks that don’t know, a part of what I do is actually help churches with that. And don’t really talk about it publicly, but I do. And, you know, there is this interesting tension that churches often come to this. It’s like we think we’re different than our ourselves. Rich Birch — And that if I was going to go build a new house, I would have to start with, well, how much income do I have? And like, what can the, you know, what can the, you know, what what would the what would the bank give me from a mortgage point of view? Like I start with reality around my finances. But so many churches start with, let’s build this giant thing. And it’s totally disconnected from the from what we could actually afford to either raise or carry long-term. Rich Birch — How much variance can a church bring to a design? Like if they upfront are defining, Hey, like we can afford probably 5 million. I know I’ve got $35 million dollars in dreams or maybe not. That’s, that’s too crazy. I got $15 million dollars in dreams. Is it possible for me to, to actually get that into a tighter box? Help us understand how do we do that? How do we on the front end be realistic with our finances as we’re doing this design thing? Aaron Stanski — Yeah, I mean, I think we have to with open hands, we have to hold out the, you know, the dreams, the vision, you know, the stuff that God’s given us. And we have to prayerfully sort of go through that exercise and say, okay, ah but how much risk do I want to introduce into the organization, like via debt? Rich Birch — Right. Aaron Stanski — What what is God actually calling us to do with those things? And we have to be creative in how we and and how we get across the finish line. I think when I when I hear sometimes a senior pastor sharing with me his $35 million dollars vision, Rich… Rich Birch — Yes, yes, yes. Aaron Stanski — …what I immediately try to do is say, okay, talk to me about what it is about that $35 million dollar thing that’s resonating with you. Rich Birch — Oh, that’s good. That’s good. Aaron Stanski — And so even though he’s describing something that’s $35 million, dollars and as an architect, I might get really excited about drawing $35 million dollars worth of stuff. Rich Birch — Yes. Aaron Stanski — If he actually can’t afford it and can’t raise it, he’s actually not going to go do it. Rich Birch — Right. Aaron Stanski — So I need to go back to that vision and say, okay, what are the pieces in there that are from God, that are ah that are aligned with the mission that his church has and stuff? And I need to contextualize that. And then as an architect, as a designer, I have to turn around and say, okay, with my guardrails in place of budget and scope, how do I express those things… Rich Birch — That’s good. Aaron Stanski — …in the $5 million dollars that God has entrusted our church with? And so there’s going to be a lot of difficult decisions along the way. We’re going to have to prioritize some things. And some other things might have to go on the back burner. But that’s the process that we want to help churches walk through um to to get them to that point where they’re walking into a space for the first time and going, oh, man, this feels like us. Like this is this is who God wants us to be in our community. And I’m so excited about doing ministry in this new space. Rich Birch — Yeah, that’s good. So it’s it’s not, from what I hear you saying, it’s not unreasonable on the front end to be like, hey, we should actually bring, like, be clear on this is this is what we think we can actually raise. This is that what we think we can carry. We think we could do a project of X, whatever. And that needs to be early on in the discussion rather than we’re disappointed on the back end. Oh my goodness, we got this this big number and we don’t know what to do with it. Aaron Stanski — Yeah, I like to be doing it simultaneously. I like to be doing the Needs Analysis and working through, okay, here’s the eight different project options. You can relocate and spend $35 million. You can add on. You can you can do this. All right, here’s your here’s your four options, $10, $8, $6, $4 million dollars And at the same time, I like to encourage churches to like, okay, go talk to someone like yourself… Rich Birch — Yep. Aaron Stanski — …and say, okay, what do we think we could raise if we did a capital campaign? How much debt do we currently have? How do our elders feel about us you know borrowing some money if it if it makes a bigger impact on the project? Because if we can bring those two things together and pray through it and get clarity from God about what he’s asking us to do, then I can go ah help draw buildings and blueprints and things like that. Rich, you can help them raise some money and they and we can you know we can go through that process. Rich Birch — Yeah, that’s so good. Yeah, it’s great. And you know, my experience has been every one of those steps, friends, is, it’s a lot of work. It’s, it’s like a, it’s a faith ah stretching experience. There are late, late nights staring at the ceiling, but every one of those I’ve been a part of, literally 100% of them have been transformative in the life of the church. You know, when they, when you look back, you’re like, wow, that was an inflection point. I am so glad we went through that. It wasn’t this like we did that and I was like, man, that wasn’t such so good in the end. It was really was amazing. Rich Birch — Well, there’s a resource that you’ve provided. It’s called 10 Things to Get ah Right Before You Build. Talk to us about this resource and then and then where can where can we want to make sure people get this. Tell us tell us a little bit about this. Aaron Stanski — Yeah, I mean, like with, you know, church, hundreds of churches calling us, you know, every year, asking a lot of the questions that we’ve talked about today. Like we tried to distill down what are the most common things the churches are like, okay, pause real quick. I got to go do something real fast before we decide that we can sort of move forward. And so some of these things are what happens like while you’re talking to Risepointe and some of these things might be before. But I think it’s just kind of a helpful reminder and ah a thoughtful list to kind of work through. Aaron Stanski — And so if that’s helpful at all, or if that’s interesting at all, um you can just go to risepointe.com/unseminary. And a little ah little landing page will pop up there. There’s two things you can do on that page. The first one is to just give us your name and your email there and sign up and get that 10 things to download. Aaron Stanski — I also threw another button on there this morning in case you’re like, hey, that sounds great, but I’ve got I’ve got a specific question I have about our building. Or like, I actually really need to talk to you guys about what our options are. And so I put another button down there at the bottom. If you want to schedule a call with myself or one of our architects, we’d love to hop on the phone with you. No charge for that. 30 minutes. Just kind of talk through where you’re at, what some of your questions are and see if we might be able to help. So ah once again, that’s risepointe.com/unseminary. And you can get all that, all that stuff right there. Rich Birch — Yeah, that’s fantastic. That’s risepointe.com/unseminary. And friends, I’ve had multiple friends in ministry who have engaged with with Aaron across the entire spectrum. The like free 30 minute thing all the way up through, you know, the kind of full deal, help get a whole project out the door. And and just so happy with the work that Risepointe does. And just has been transformative for their churches. So you get a hearty endorsement from me. You really should do that. Again, that’s just risepointe.com/unseminary. You can pick this up. It is a helpful little PDF, and the schedule call is a great thing. Rich Birch — Well, Aaron, I appreciate you being here today. Aaron Stanski — Yeah. Rich Birch — If people want to track with you guys or if they’re anywhere else online, obviously risepointe.com. We want to send them to anywhere else online. We want to we want to send them to. Aaron Stanski — Yeah. I mean, you can always, uh, you know, follow us on the Insta or whatever you want to do there. Rich Birch — Nice. Love it. Aaron Stanski — If you’re into like, you know, cool pictures of like steel being erected, ah or, uh, kids ministry stuff or pictures and stuff, we’re trying to share a little bit more info there. But yeah, I mean, or just our website and, uh, yeah, stay connected. Rich Birch — That’s so good. Thanks for being here and have a good day, buddy. Aaron Stanski — All right, you too. Bye.
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Albert “Shrimp” Burns rose from a teenage mechanic in Oakland to become one of the most feared and beloved racers of the 1910s. Competing on the dangerous wooden motordromes —nicknamed “murderdromes” for their lethal design—he raced in front of crowds of 20,000 spectators at a time when board-track racing was one of America's most popular sports. By sixteen, Shrimp had become a national celebrity. He rode for both Harley-Davidson and Indian, shattered records, won over crowds, and pushed his body beyond its limits. He died at twenty-two. Much of his history vanished into scattered archives, newspapers, and forgotten race programs. Shrimp: The Albert Burns Story reconstructs his meteoric rise and tragic end using hundreds of primary sources and rare photographs, reviving a lost American icon and the brutal, glamorous world of early motorsports. Author Billy Choi joins us to talk about this much forgotten era of motorcycle racing, and the racers that lived and died for the sport. With Liza, Miss Emma, Stumpy John and Bagel. https://billychoibooks.com/ www.motorcyclesandmisfits.com motorcyclesandmisfits@gmail.com www.breakingawayadventures.com/shop/p/mi…-rally-v4 www.patreon.com/motorcyclesandmisfits www.zazzle.com/store/recyclegarage www.youtube.com/channel/UC3wKZSP0J9FBGB79169ciew womenridersworldrelay.com/ adifferentagenda.com/products/the-lost-tribe-25 motorcyclesandmisfits.com/shop Join our Discord at discord.gg/hpRZcucHCT
Today on Let There Be Talk I'm going all in—talking about my deep, lifelong love for Metallica's Black Album, that monster of a record that still punches you in the face. I also dig into the chaos and brilliance of Mike Patton's collaboration with The Avett Brothers , And a feel good story involving Jackie Earle Haley's Harley Davidson from The Bad New Bears. Thank you so much for tuning in my friends. DDR Join My Patreon for all kinds of Bonus Episodes - https://www.deandelray.com/patreon Tour Dates right here - https://www.deandelray.com/tourdates My new special can be seen for free right here - https://www.youtube.com/watch?v=nbeaApu4OP0
John Stossel. The Fight Against DEI, Woke Corporate America, the HRC and Trans Ideology: The FULL Robby Starbuck Interview. Watch this interview at-https://youtu.be/a6T_4DuT88o?si=BVtK3SGWejqtvMFU John Stossel 1.12M subscribers 985,492 views Jun 24, 2025 Activist Robby Starbuck got companies like Target, Walmart, and Toyota to drop their woke DEI policies. It sounds hard to believe one man could do that, but he did. Here's how. ———————— To get our new weekly video from Stossel TV, sign up here: https://www.johnstossel.com/#subscribe ———————— "This is Harley Davidson. It's time for them to be exposed," says Starbuck in one of his social media videos. From DEI trainings to mandatory "ally" pledges, Starbuck posts videos about absurd woke things that big companies do behind closed doors to please activists. In my full hour long interview, he explains how this fight against corporate America worked, how DEI hurts America, and what made him finally speak up. 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