Podcasts about pr strategies

Leaders Founders behind Ouai, Good Girl Snacks, Heaven Mayhem, Hedley & Bennett, and more share the expensive, embarrassing, and clarifying mistakes that taught them how to build stronger businesses. For more from these leaders click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Send us Fan MailIn this episode, Heidi Howell joins host Jason Mudd to discuss why organizations should think twice before cutting PR during economic uncertainty. They explore the connection between reputation, recruiting, employer branding, visibility, trust, and revenue growth.Tune in to learn more!Meet our guest:Our guest is Heidi Howell, marketing director at CoreMedical Group. Heidi is a marketing executive who leads efforts to transform marketing into a revenue-driving function within healthcare staffing and human resources technology. She partners with executive teams to align marketing, sales, and operations through scalable systems, data-driven strategy, and growth-focused demand generation.Five things you'll learn from this episode: 1. Why public relations is often cut first and why that can be a costly mistake2. How reputation directly impacts recruiting outcomes and talent acquisition3. Why you should view recruiting as a revenue-driving function4. How PR keeps you visible to top clients 5. Questions leaders should ask before reducing PR investments Quotables“PR is not just about visibility; it's about trust, reputation, and staying known to the people who are ultimately going to be buying your services.” — Heidi Howell“Recruiting is our revenue. That's how we make money. We make money by placing great candidates at great jobs with great clients.” — Heidi Howell“When companies cut PR, they're cutting the very thing that keeps them visible.” — Heidi Howell"When budgets are being cut, trust becomes more valuable, not less." — Heidi Howell“In a down economy, trust becomes more valuable, not less. PR is one of the few functions built specifically to protect it.” — Jason MuddIf you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.Guest's contact info and resources:Heidi Howell on LinkedInCoreMedical Group websiteHow PR influences recruiting, retention, and workforce qualityratethispodcast.com/ontopofprAdditional Resources:Reputation management for AI search: Monitoring and response frameworkWarning signs your online reputation management is failingAxia's reputation management serviceListen to more episodes of the On Top of PR with Jason Mudd podcast.Find out more about Axia Public Relations.If you like this episode, you're going to love this:Job search and hiring tips with Nicole BalsamNavigating PR and communications hiring with Brooke KrugerSupport the showOn Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands.On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

Sam and Jessica go two-on-two this week to unpack the SpaceX IPO and whether a $2.5 trillion valuation is actually justified, exploring why “it's valuable because it's valuable” may be a legitimate investment thesis and why Cursor's $60 billion acquisition looks cheap in that context. They also break down Anthropic's clash with the U.S. government over Fable 5, with Sam arguing the crackdown could be the best marketing in AI history, before debating the risks of tying software access to nationality. The episode closes with Meta's AI morale problem, OpenAI burning nearly $4 billion in Q1 on $5.7 billion in revenue, the case for a multi-model future where no single frontier model wins, and why Sam believes token economics may be one of the most overlooked opportunities in economics. In lieu of Pop Culture Corner, Jessica brings a Reed Hastings book recommendation, while Sam once again demonstrates that having conviction and acting on it are apparently two different skill sets. After eight months of pitching DigitalOcean, he still doesn't own the stock.Chapters:00:00 - Teaser01:47 - SpaceX IPO Analysis09:17 - Narrative Assets and Retail Investing12:09 - The Future of AI Models and Infrastructure16:00 - Corporate Narratives, Employee Motivation, and Meta's AI Challenges22:58 - OpenAI's Market Strategy and Impact25:19 - Open Source Models and Market Share27:01 - Economics of Tokens and Innovation33:01 - Anthropic's PR Strategy and Fable Model Release35:24 - Government Stakes in AI Companies39:04 - Reed Hasting's Book RecommendationWe're also on ↓X: https://twitter.com/moreorlesspodInstagram: https://instagram.com/moreorlessYouTube: https://youtu.be/ZVD3jS6LexcConnect with us here:1) Sam Lessin: https://x.com/lessin2) Dave Morin: https://x.com/davemorin3) Jessica Lessin: https://x.com/Jessicalessin4) Brit Morin: https://x.com/brit

What happens when ambitious, purpose-driven women come together to learn, connect, and elevate their brands? In this special She Believed She Could™ Podcast episode, Allison Walsh and Carolina Flores recap the unforgettable She Believed She Could Summit and Visibility Lab, sharing the transformational moments, powerful breakthroughs, and practical strategies that left attendees inspired and ready to take action. Throughout the conversation, they reflect on the summit's biggest themes—including personal branding, storytelling, public relations, podcast guesting, private podcasting, social media strategy, website development, book publishing, influencer marketing, brand partnerships, and content creation. You'll hear insights from an incredible lineup of experts who generously shared their knowledge, experience, and actionable tools to help women grow their visibility, build authority, and create greater impact through their businesses and personal brands. The episode also provides a behind-the-scenes look at Visibility Lab, where attendees received hands-on coaching, professional content creation support, brand messaging guidance, media training, and confidence-building experiences that transformed how they show up online and in their businesses. Whether you're building a personal brand, growing a business, launching a podcast, writing a book, pursuing brand partnerships, or simply looking for the confidence to step into your next level, this episode will leave you inspired and equipped with practical next steps. In This Episode You'll Learn: How to build a stronger personal brand Why visibility creates business opportunities The power of public relations and earned media How podcast guesting can grow your audience Why private podcasts are becoming a powerful marketing tool Social media strategies that build authentic communities Website essentials every entrepreneur needs How to leverage influencer marketing and brand partnerships The importance of storytelling in business growth Why confidence grows through action and implementation How strategic networking accelerates success The role of community in personal and professional growth If you've ever felt stuck, uncertain about your next step, or hesitant to put yourself out there, this conversation is your reminder that your story matters—and your next opportunity may be one courageous step away. Positioned for Partnerships™ Mini Course - Turn your platform into a revenue-generating brand opportunity—without needing a massive following. Learn how to position your brand, create a high-converting media kit, and confidently pitch partnerships so brands instantly understand your value. 

Send us Fan MailIn this episode, former CNN producer Tiffany Anthony joins host Jason Mudd to discuss media relations best practices, newsroom operations, and journalist preferences.Tune in to learn more!Meet our guest:Our guest is Tiffany Anthony, a communications and storytelling professional and former CNN cross-platform producer at Warner Bros. Discovery. With more than 18 years of experience in broadcast, digital, and social media, Tiffany has helped shape high-impact stories and audience engagement strategies while working inside local and national newsrooms.Five things you'll learn from this episode:1. Why strong media relationships still matter, even when newsworthiness comes first2. Common media pitching mistakes that damage credibility with journalists3. How to effectively follow up with reporters without becoming a nuisance4. Why understanding newsroom operations improves media relations success5. How changing newsroom dynamics and audience behaviors are reshaping media relations Quotables“Relationships matter a lot when it comes to newsrooms as well as with PR. Basically, you don't want to be a stranger.” — @Tiffany Anthony“You need to consume news yourself. You need to know what's going on.” — @Tiffany Anthony“It is not always about the fastest anymore. It's about the most accurate, the most in-depth, the most personal.” — @Tiffany Anthony“You have to grab the reporter's attention, just like we have to grab the viewer's attention. And you have to do it quickly because people will lose interest; reporters will lose interest.” — @Tiffany Anthony“Every touchpoint should add value to the relationship. Every touchpoint should be another piece of insight.” — @Jason MuddIf you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.Guest's contact info and resources:Tiffany Anthony on LinkedInTiffany Anthony on Muck RackTiffany Anthony's websiteFrom newsroom to PR: How journalists can successfully make the switchAdditional Resources:What strong media relations actually look likeThe best and worst media relations efforts from public relations professionalsThe 4 R's of media relations: Responsive, resourceful, rapid, and respectListen to more episodes of the On Top of PR with Jason Mudd podcast.Find out more about Axia Public Relations.If you like this episode, you're going to love this:Advanced AI media relations strategies for public relationsHow to improve your media pitches with Jason Mudd of Axia Public RelationsMedia relations best practices with AxiaSupport the showOn Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands.On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

Send us Fan MailIn episode 303 of Beyond The Story, Sebastian Rusk interviews Jim Edmondson, a Serial entrepreneur with multiple business exits, now focused on a passion project born from frustration with media outreach, as he shares how he identified a major gap in the PR world and leveraged technology, obsession with analytics, and a growth mindset to build Press Whisper. This game-changing PR platform makes results-driven publicity accessible to every entrepreneur. Tune in for clear strategies and actionable advice you won't hear anywhere else! TIMESTAMPS[00:00:05] Welcome & Origin Story: Jim's entrepreneurial beginnings[00:02:41] Scaling a defense company & exiting at $100M[00:03:47] Giving back: Building Avri Industries for veterans[00:04:44] The PR problem: High costs, low returns[00:06:35] Pitching journalists & discovering industry bottlenecks[00:08:01] Harnessing AI & analytics for targeted PR[00:09:30] How Press Whisper simplifies the PR process[00:11:04] Scoring, improvement, & getting your story seen[00:13:32] Matching stories with the right journalists[00:16:07] A free offer for listeners & call to action for entrepreneurs[00:18:27] Final motivation: Disrupt your industry and take action now QUOTES"It seemed like quite a bloated industry based on some old relationships and a lot of money for really not doing a huge amount of work." – Jim Edmondson"Go and disrupt your own industries. Just get out there and, you know, make, make some noise." – Jim Edmondson"When is there not work involved? If you want to get it done, roll up your sleeves and make it happen." – Sebastian Rusk  ==========================Need help launching your podcast?Schedule a Free Podcast Strategy Call TODAY!PodcastLaunchLabNow.com==========================SOCIAL MEDIA LINKSInstagram: https://www.instagram.com/podcastlaunchlab/Facebook: Facebook.com/sruskLinkedIn: LinkedIn.com/in/sebastianrusk/YouTube: Youtube.com/@PodcastLaunchLab Jim EdmondsonInstagram: https://www.instagram.com/miccheckjim/ YouTube: https://www.youtube.com/@miccheckjim ==========================Take the quiz now! https://podcastquiz.online/==========================Need Money For Your Business? Our Friends at Closer Capital can help! Click here for more info: PodcastsSUCK.com/money==========================PAYING RENT? Earn airline miles when you use the Bilt Rewards MastercardAPPLY HERE: https://bilt.page/r/2H93-5474 

When a celebrity files a lawsuit citing harassment and a hostile work environment, her PR team is supposed to make her the sympathetic figure. Blake Lively's team did the opposite.Everyone is covering the lawsuit. Molly is covering the PR collapse underneath it, and the numbers tell a story the legal coverage is missing entirely.We dissect:Why the "grab your friends, wear your florals" press tour was a five-alarm fire from week oneHow cross-promoting Betty Buzz during a domestic violence film became the first crack in the foundationWhat 22,000+ tracked articles reveal about who is actually winning this fight (it is not the plaintiff)Why Ryan Reynolds' word cloud has more Wrexham than lawsuit, and what that meansThe Met Gala moment that exposed who is really being protected in this marriageWhy "crisis publicist" is a contradiction in terms, and the mistake business owners keep repeatingWhat every public figure should learn from watching this strategy collapse in real timeThis is not a recap of the case. It is a forensic look at the PR machine behind it. When publicity becomes the strategy instead of the byproduct, reputation is what pays.What you'll learn:How to spot the difference between a publicist and a crisis manager before you need oneWhy winning the news cycle and losing the reputation are not mutually exclusiveWhat "narrative substitution" looks like when one spouse uses the other as a shieldHow to read sentiment data and word clouds to know if your strategy is actually workingThe full six-segment deep dive, with all the data, the Leslie Sloane and Bryan Freedman breakdowns, and Molly's full theory on who actually drove this from day one, is up now on Substack for members. Watch now; https://open.substack.com/pub/mollymcpherson/p/the-lively-v-baldoni-post-mortem?r=dvpkq&utm_medium=iosWant More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.Follow Molly on Substack Subscribe to Molly's Weekly Newsletter  Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting. Follow & Connect with Molly:https://www.youtube.com/mollymcphersonhttps://mollymcpherson.substack.com/https://www.tiktok.com/@mollybmcphersonhttps://www.instagram.com/molly.mcpherson/...

Adam Stoker sits down with Molly Castano, VP of Public Relations and Communications at the Las Vegas Convention and Visitors Authority, for a candid conversation about what it takes to keep 150,000 hotel rooms full and the world's most-watched tourism brand on top. Molly shares how her team navigated a brutal summer news cycle, the unexpected strategy that flipped traditional media training on its head, and why Vegas treats every announcement — from the Michelin Guide to the Super Bowl — as a chance to outdo itself. The conversation also explores the rise of earned media in the AI era, why trust is moving from institutions to individuals, and the one piece of advice every PR pro should hear: be "clearer, not louder." Subscribe to our ⁠⁠⁠⁠newsletter⁠⁠⁠⁠! The ⁠⁠⁠⁠Destination Marketing Podcast⁠⁠⁠⁠ is a part of the ⁠⁠⁠⁠Destination Marketing Podcast Network⁠⁠⁠⁠. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt's services, please email ⁠⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠⁠ or visit ⁠⁠⁠⁠www.thebrandrevolt.com⁠⁠⁠⁠. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit ⁠⁠⁠⁠www.thedmpn.com⁠⁠⁠⁠. If you are interested in joining the network, please email ⁠⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠⁠.

Send us Fan MailIn this episode, Qwoted's Shelby Bridges joins host Jason Mudd to discuss how AI, shrinking newsrooms, and faster news cycles are reshaping modern media relations and earned media strategies.Tune in to learn more!Meet our guest:Our guest is Shelby Bridges, director of customer success at Qwoted. Shelby works at the intersection of PR, media, and technology, helping communicators build stronger relationships with journalists through smarter, more strategic data usage and platforms like Qwoted. She leads training, demos, and user initiatives that support agencies and brands in a fast-moving media landscape.Five things you'll learn from this episode:1. Why modern news cycles now behave like breaking news by default2. How shrinking newsrooms are increasing pressure on journalists and PR teams3. Why responding within 48 hours significantly increases placement success4. How AI is changing pitching, and why similarity is becoming a problem5. Why diversification of angles and sources is critical for credibility Quotables“All news is almost breaking news now. It has to be told immediately and as quickly as possible because somebody else is already writing it.” — Shelby Bridges“The people who are responding within the first 48 hours are the ones that are winning.” — Shelby Bridges“Everybody should be able to use AI to pitch — but not to falsify data, personas, or companies.” — Shelby Bridges“What journalists need is something that stands out and isn't generic.” — Shelby Bridges“If people in the room all look like you, you're not going to hear as good or thoughtful storytelling and insights as you might want.” — Jason MuddIf you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.Guest's contact info and resources:@sbridges0117 on instagramShelby Bridges on LinkedInQwoted websiteQwoted resourcesAdditional Resources:Journalist PR responses under 3% for third straight quarterJournalists don't want AI-generated commentary (and what to give them instead)Top PR pros share their tips for earning U.S. media coverageThe best and worst media relations efforts from public relations professionalsHow to use media relations strategically to boost SEOListen to more episodes of the On Top of PR with Jason Mudd podcast.Find out more about Axia Public Relations.If you like this episode, you're going to love this:Making your media pitches stand outThe 4 R's of media relations: Responsive, resourceful, rapid, and respectMedia relations best practices Support the showOn Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands.On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

Krysten Kauder built Candier—a bold, irreverent candle brand with names like “Girl, You Need to Calm the F Down”—into a $14 million business stocked at Target, Whole Foods, and Ulta, and she did it without a PR firm, sales team, or single networking event. For more on Candier and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Send us Fan MailIn this episode, University of Memphis expert Michele Ehrhart joins host Jason Mudd to discuss crisis communication, leadership preparedness, reputation management, and how organizations can navigate high-pressure situations with clarity and confidence.Tune in to learn more!Meet our guest:Our guest is Michele Ehrhart, senior vice president and chief marketing and communications officer at the University of Memphis. Michele is a crisis communications expert with three decades of experience in corporate affairs, executive communications, and PR strategy. Five things you'll learn from this episode:1. Why crisis preparation must happen before a crisis occurs2. How leaders can use “what if” scenario planning to prepare for high-risk situations3. Why silence can be a strategic communication choice depending on context4. How reputation is built slowly but can be damaged quickly during a crisis5. Why defining roles and responsibilities in advance improves crisis response executionQuotables“The day you have a crisis should not be the first day you've thought about what you'll do.” — Michele Ehrhart“Planning the work and working the plan.” — Michele Ehrhart“Silence is a strategy. If the story isn't yours, don't talk about it.” — Michele Ehrhart“The brand is what you put out there; reputation is what they think of you.” — Michele Ehrhart“When PR is at its best, it's building a reputation for your company — just not visibility, but also the reputation. You could have great visibility, but it's not positive.” – Jason MuddIf you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.More About Michele EhrhartMichele Ehrhart is a crisis communications expert with three decades of experience in corporate affairs, executive communications, and PR strategy. After 22 years with FedEx, she now serves as the University of Memphis's senior vice president and chief marketing and communications officer. She is a bestselling author, speaker, and industry expert helping leaders navigate crises with confidence and clarity.Guest's contact info and resources:Michele Ehrhart on LinkedInMichele Ehrhart's websiteGet the “Crisis Compass: How to Communicate When It Matters Most” bookAxia's CrisisPoint serviceAxia's Reputation Restoration serviceAdditional Resources:How to recover from a PR crisis and manage Support the showOn Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands.On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

Brian Schottenheimer keeping his preferred green dot candidate a secret is a masterclass in PR management to avoid a months-long media narrative. But Schotty's proposed strategy is also smart for the health and future of the Dallas Cowboys defense. ORIGINAL BROADCAST: MONDAY, MAY 4TH, 202600:00 - So much talk about the green dot...1:42 - The history of the green dot3:53 - PR Strategy & Avoiding the Media Narrative: Why Schottenheimer's refusal to name a favorite candidate is the smartest way to protect players from becoming a daily headline.6:50 - Tactical Flexibility & Reducing Cognitive Load: The strategic advantage of cross-training players to move the green dot around, preventing mental exhaustion, and adapting to complex passing schemes9:48 - George Pickens Contract Talk: A quick reality check on the George Pickens contract situation and why playing on the tag might just be a bet on himself.

When a leader is under pressure, the first move tells you everything. Kash Patel sued The Atlantic for $275 million. Mike Vrabel called it a "private and personal matter." Both responses were designed to control the story. Both made it worse.This week on PR Breakdown, two leaders, two crises, one shared mistake. They tried to outrun trust instead of rebuilding it.Molly Breaks DownWhy Kash Patel's $275 million lawsuit against The Atlantic is the loudest possible signal that the story landedThe verbal tic that gave him away at the podium and what "what this means is" actually meansHow Mike Vrabel's crisis team ran four stages of containment and watched every one of them failWhy "private and personal matter" stops working the moment the photos are publicThe Robert Kraft suppression attempt and why ownership interference always becomes the second scandalHow Dianna Russini's separate statement turned Vrabel's silence into her amplifierThe Deflategate shadow Vrabel inherited and confirmed in a single press conferenceWhat both men should have said in one paragraph, and why their crisis teams refused to let them say itThe Through LineThis is not a story about a lawsuit and an affair. It is a story about what leaders reach for when trust starts to crack. Patel reached for litigation. Vrabel reached for vagueness. Both reached for control. Neither reached for accountability.The first move is always the tell. And the tell is almost always the same one. The belief that you can manage your way out of a trust problem without ever naming it.What You Will LearnHow to spot a crisis containment strategy in real time, before the audience doesThe difference between a statement that protects a leader and a statement that protects their leadershipWhy verbal tics, lawsuits, and "private matter" framing are all symptoms of the same failureWhat "own it, explain it, promise it" actually looks like when a leader gets it rightWant More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.Follow Molly on Substack Subscribe to Molly's Weekly Newsletter  Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting. Follow & Connect with Molly:https://www.youtube.com/mollymcphersonhttps://mollymcpherson.substack.com/https://www.tiktok.com/@mollybmcphersonhttps://www.instagram.com/molly.mcpherson/...

Send us Fan MailIn this episode, Brand Revolt's Camden Bernatz joins host Jason Mudd to discuss why traditional agency pitches often fail, how clients can build better partnerships, and why diagnosis must come before solutions.Tune in to learn more!Meet our guest:Our guest is Camden Bernatz, creative director and strategist at Brand Revolt and author of “Stop Asking for Pitches: 10 Rules to Fix the Client-Agency Relationship.” Once drawn to psychiatry, he now applies that same curiosity to branding, helping organizations diagnose challenges and build stronger brands.Five things you'll learn from this episode:1. Why traditional agency pitches often prioritize performance over real problem-solving2. Why diagnosing the problem must come before prescribing any solution3. How treating agency relationships as strategic investments improves outcomes4. How shifting from vendor transactions to partnerships leads to better results5. What a true client-agency partnership looks like in practiceQuotables“You want that agency that helps you develop the brief [to] help you figure out what we actually need. What are we trying to accomplish? What would success look like?” — Camden Bernatz“The reason you have a need for an RFP or to hire a firm and hire an agency is because you don't totally know what you need.” — Camden Bernatz“It's just having things on the table early, talking about like, ‘We think that you're prescribing something that's going to cost more than you say you have money for.'”  — Camden Bernatz“There's a difference in the way it feels to spend money on an agency versus spending the money with the agency.” — Camden Bernatz“Your agency is like an engine to fuel as opposed to a resource to drain. You will treat it differently, and they will perform differently.” — Camden Bernatz“Buying agency services is about buying a creative class of expertise, experience, guidance, and consulting that is much different than buying staples, pencils, and other supplies.” — Jason MuddIf you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.Guest's contact info and resources:Camden Bernatz on LinkedInCamden Bernatz on YouTubeBrand Revolt website“Stop Asking For Pitches: 10 Rules to Fix the Client-Agency Relationship” bookThe Win Without Pitching ManifestoClients behaving badly: Video store, hair salon hagglingAdditional Resources:Support the showOn Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands.On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

If putting yourself out there has ever felt uncomfortable—or even a little "cringe"—this episode is for you. Karen breaks down a smarter, more aligned way to think about visibility, PR, and getting known for what you do best—without feeling like you're bragging or performing. This isn't about being louder. It's about being seen in the right rooms. In this episode, you'll learn: Why you're not getting opportunities (and what's actually missing) The difference between "cringe marketing" and aligned visibility How to use PR and LinkedIn together to build authority A simple way to start showing up without pitching yourself If you're ready to stop being overlooked and start being in demand, this is your next step.   Resources Mentioned In The Episode: This is the program for building authority and visibility. Start here: https://www.visibilitysalon.com/ Want to refine how you position yourself on LinkedIn so people actually get your value? Connect with me here: https://www.linkedin.com/in/karenyankovich  Check out Candy Barone's episode about Human Design!https://karenyankovich.com/candy-barone-talks-leveraging-your-human-design-for-business-success/    Magical Quotes From The Episode: "You're not invisible because you're unqualified—you're invisible because the right people don't know your name." "PR isn't 'look at me.' It's 'this idea deserves to be heard.'" "You don't need to be louder. You just need to be seen in the right places."   Help Us Spread The Word! It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on Twitter. Click here to tweet some love! If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you're moved to, kindly leave us a rating and review. Maybe you'll get a shout out on the show!   Ways to Subscribe to Good Girls Get Rich: Click here to subscribe via Apple Podcasts Click here to subscribe via PlayerFM Good Girls Get Rich is also on Spotify Take a listen on Podcast Addict

Send us Fan MailIn this episode, Richard Shotton joins host Jason Mudd to discuss the behavioral science behind some of the world's most successful brands and how to apply those principles in marketing and PR. Meet our guest:Our guest this episode is Richard Shotton, founder of Astroten. Richard is a behavioral scientist and best-selling author of “The Choice Factory,” “The Illusion of Choice,” and “Hacking the Human Mind.” He specializes in applying behavioral science to marketing and works with global brands to solve real-world challenges.Five things you'll learn from this episode:1. Why what people say influences them vs. what actually drives behavior2. How “effort storytelling” can increase perceived product value3. Why simplicity in messaging increases perceived intelligence and trust4. How timing and “fresh start” moments influence behavior change5. Why social proof remains one of the strongest drivers of decision-making Quotables“Behavioral science is what people say influences them and what actually influences them. They are wildly different.” — Richard Shotton“If you ever need someone to make a really big change in their life, don't target them randomly.” — Richard Shotton“The more effort that goes into something, the better it is. People have got that as a rule of thumb in their head. And the interesting thing is, the rule of thumb takes on a life of its own.” — Richard Shotton“If you want to convey strong brand values, the argument from Oppenheimer is to speak in a simple, clear way.” — Richard Shotton“The simplest answer is usually the best answer. If it's focused on one thing, it's clear, easy to digest.” — Jason MuddIf you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.More About Richard ShottonRichard Shotton is a behavioral scientist and founder of Astroten. He is a best-selling author of three books, including “The Choice Factory” and “The Illusion of Choice.” His latest book, “Hacking the Human Mind,” explores the behavioral science underpinning the success of 17 leading brands. He specializes in applying behavioral science to marketing, helping brands like Google solve real-world challenges through consultancy, copywriting, and training.Guest's contact info and resources:@rshotton on XRichard Shotton on LinkedInAstroten's websiteConsumer Behavior Lab website”Hacking the Human Mind” bookAdditional Resources:Earned authority + emotional resonance = brand winsSupport the showOn Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands.On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

Send us Fan MailNonprofit public relations (PR) strategy and messaging clarity are no longer optional—they're essential to building trust, earning attention, and driving donor action in today's crowded landscape.Samantha Flynn, Founder of JuniPR Public Relations, breaks down how nonprofits can move beyond reactive PR and build a proactive communications strategy that actually delivers results. With over 1.8 million nonprofits competing for attention, clarity is what separates organizations that grow from those that get ignored.“Clarity is a currency,” Flynn explains, emphasizing that donors today are more intentional with their giving. They want to know exactly how their contributions make an impact—and organizations that communicate this clearly are the ones that win.The conversation goes deeper into one of the most important strategic questions in nonprofit communications: “So what?” Flynn challenges organizations to rethink their announcements, press releases, and updates by focusing on what truly matters to the audience—not just internal milestones.This episode also tackles a major operational challenge: measuring PR effectiveness. While PR may not offer the same direct metrics as paid advertising, Flynn outlines how nonprofits can track success through audience growth, engagement signals, and downstream marketing impact. As she puts it, PR is “the art in a sea of marketing sciences”—and when done well, it fuels the entire marketing funnel.You'll also learn:Why consistency in communication builds long-term donor trustHow to simplify complex messaging without losing meaningWhy focusing on one primary channel can outperform spreading resources too thinHow PR strengthens your organization before a crisis—not just during oneIf your organization struggles to stand out, connect messaging to impact, or justify PR investment, this episode delivers insights to strengthen your communications strategy. 00:00:00 Introduction to Nonprofit PR Strategy 00:02:30 How PR Has Changed for Nonprofits 00:05:20 Why “Clarity Is a Currency” for Donors 00:08:00 Connecting Donations to Specific Impact 00:10:15 The Power of Asking “So What?” 00:13:00 Turning Internal News into Public Value 00:15:00 Messaging That Survives Being Skimmed 00:17:30 Adapting Messaging Across Channels 00:19:00 Focus Strategy: One Channel vs Many 00:20:00 Measuring PR Effectiveness in Nonprofits 00:23:30 Why PR Is First Cut—and Why That's a Mistake 00:25:00 Building Trust Before a Crisis Happens #TheNonprofitShow #NonprofitPR #NonprofitMarketingFind us Live daily on YouTube!Find us  Live daily on LinkedIn!Find us Live daily on X: @Nonprofit_ShowOur national co-hosts and amazing guests discuss management, money and missions of nonprofits!  12:30pm ET   11:30am CT  10:30am MT  9:30am PTSend us your ideas for Show Guests or Topics: HelpDesk@AmericanNonprofitAcademy.comVisit us on the web:The Nonprofit Show

Your reputation isn't being shaped by what you say anymore. It's being shaped by everything everyone else says, organized by AI, before you've had a chance to respond. Crisis communication has a new first mover, and it isn't you.Molly McPherson breaks down the shift that most leaders still haven't internalized: waiting is no longer a strategy, it's a surrender. Using the TSA staffing crisis and Delta's response as a real-time case study, we look at how AI aggregates noise into narrative, why organizations in proximity to a crisis are in it whether they caused it or not, and how trust leaks before it breaks. The old playbook, pausing to gather facts, buying time, controlling the story, doesn't exist anymore. What does exist is the window before AI builds the version of events without you.Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.Follow Molly on Substack Subscribe to Molly's Weekly Newsletter  Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting. Follow & Connect with Molly:https://www.youtube.com/mollymcphersonhttps://mollymcpherson.substack.com/https://www.tiktok.com/@mollybmcphersonhttps://www.instagram.com/molly.mcpherson/...

Want your product featured in Mother's Day gift guides? In this episode of the Small Business PR Podcast, Gloria Chou—the #1 Small Business PR Coach recommended by AI—shares how founders can pitch editors, position products for seasonal gift guides, and use AI tools like Perplexity to discover PR opportunities.Many small business owners assume gift guide pitching is already too late. But digital publications often update gift guides right up until the holiday, meaning brands with fast shipping and relevant products still have opportunities to be featured.In this episode you'll learn:• How to pitch Mother's Day gift guides • How to position your product for seasonal PR • The subject line strategy editors actually open • Why sending fewer product options increases your chances • How to use AI tools like Perplexity to find PR angles and trendsPR is becoming even more important as AI tools like ChatGPT, Perplexity, and Gemini increasingly recommend brands based on trusted third-party sources like media coverage. That means getting featured in gift guides and articles is now one of the most powerful ways to increase visibility online.Resources MentionedFree PR Training https://gloriachoupr.com/masterclassJoin the Small Biz PR Pros Facebook Group https://www.facebook.com/groups/428633254951941DM PITCH on Instagram @gloriachoupr to get a free pitching resource.

Prince Andrew was arrested on his 66th birthday on suspicion of misconduct in public office. He was released hours later, but this investigation is far from over. Today I'm breaking down what actually happened, what it means legally, and what a decade of crisis avoidance looks like when it finally runs out of road.In this episode:What "released under investigation" means in the U.K. system and why it's not good news for AndrewThe two separate police investigation tracks, including a 2010 Windsor allegation being assessed with U.S. law enforcementWhy King Charles's response to this crisis is the exact opposite of what Queen Elizabeth would have doneThe Wexner, Pritzker, Botstein, and Wasserman cases — and the crisis patterns connecting all of themFive transferable frameworks for recognizing these patterns in real timeWhat you'll understand after listening: How to identify the moment an institution stops protecting someone and starts protecting itself. Why specific denials are more dangerous than broad ones. And what the Continued Association Problem means for anyone navigating proximity to a scandal.This isn't celebrity gossip. It's a real-time case study in what happens when avoidance becomes a crisis strategy and why it always eventually fails.Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.Follow Molly on Substack Subscribe to Molly's Weekly Newsletter Subscribe to Molly's Live Events Calendar. Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting. Follow & Connect with Molly: https://www.youtube.com/mollymcpherson https://mollymcpherson.substack.com/ https://www.tiktok.com/@mollybmcpherson https://www.instagram.com/molly.mcpherson/ ...

JW Wiseman built Curious Elixirs before a non-alcoholic cocktail category even existed—and grew it without outside investors. By spotting overlooked demand and building real community around the brand, he turned a personal pain point into an eight-figure business.For more on Curious Elixirs and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

In this episode, Trent sits down with Lauren for a candid conversation about what it really takes to build a sustainable and fulfilling career in interior and architectural photography. From breaking into the industry to navigating client relationships, creative burnout, and the emotional side of making a living as a photographer, they dig into both the craft and the psychology behind the work.  About Lauren Andersen Lauren Andersen is the founder and creative director of S•E•N Creative, a boutique creative agency specializing in capturing stunning interior and architectural visual assets. As creative director and the team's strategic cheerleader, Lauren brings a distinctive vision to each project. With a sharp eye for detail, she uncovers insights into every design, product, and architectural feature, ensuring that each image—whether still or moving—tells its own compelling story. Lauren's leadership and creative approach are key to S•E•N Creative's success and its strong industry reputation.  With a background in fine art, an easygoing demeanor, and over a decade of experience in interiors, Lauren attracts clients seeking a personal touch. She understands the challenges clients face and helps them save time and money by solving problems quickly and efficiently. Today, Lauren and her team at S•E•N Creative offer a comprehensive range of services, including photography, video, graphic design, styling, and public relations. This unique combination enables them to provide clients with a complete, holistic creative experience.  More from Lauren:  Website: https://www.sencreativeco.com  Instagram: https://www.instagram.com/sencreativeco/  YouTube: https://www.youtube.com/@sencreativeco/  More from us:  Website: www.adppodcast.com  Instagram: http://instagram.com/adppod_

In this episode of The Yegi Project, Lauren Kwedar Cockerell, a PR specialist and entrepreneur, shares her insights on the differences between PR and marketing, her journey into the PR industry, and the importance of public relations for small businesses. She discusses the evolving role of AI in marketing and PR, the significance of empathy in communication, and the necessity of balancing work and family life. Lauren emphasizes the importance of intentionality in personal and professional relationships and shares valuable lessons learned throughout her career.Connect with Lauren Kwedar Cockerell!Instagram: https://www.instagram.com/kwedarco Website: https://www.kwedarco.com/ Listen to The Impatient Entrepreneur Podcast: https://podcasts.apple.com/us/podcast/the-impatient-entrepreneur/id1697334800 Takeaways* PR is about building and protecting a company's reputation.* Marketing is measurable and focused on driving sales.* Small businesses should prioritize marketing initially but can integrate PR strategies as they grow.* Establishing relationships with media is crucial for effective PR.* AI is reshaping the landscape of PR and marketing, but human touch is still essential.* Intentionality in personal relationships is key to maintaining connections.* Taking time off is vital for personal well-being and productivity.* There is no one right way to approach entrepreneurship; find what works for you.* Empathy and understanding are essential in communication and business.* Living by your values reduces friction in both personal and professional life.If you would like to be a guest on a future episode of The Yegi Project, please email info@yegiproject.comThe Yegi Project is available on Apple Podcasts, Spotify, Stitcher and more!https://linktr.ee/theyegiprojectDisclaimer: This podcast or any other The Yegi Project episodes on this platform or other podcast streaming platforms is not legal business or tax advice. I make this content based on my own experience as a business owner and MBA for educational and entertainment purposes only. #theyegiproject Podcast Audio & Video Edited by Elizabeth HadjinianInstagram - https://www.instagram.com/theyegiprojectTikTok - https://www.tiktok.com/@theyegiproject YouTube - https://www.youtube.com/@theyegiproject

Authority in the media isn't about hustle or piling up content. It's about strategic positioning, crystal-clear messaging, and intentionally being seen where it matters. In this episode of Influential Voices of Authority, Erik K. Johnson welcomes award-winning celebrity cosmetic dentist and PR strategist Dr. Catrise Austin. Together, they break down the bold steps coaches, consultants, and experts can take to go from overlooked content creators to sought-after authorities by being seen as the media.   00:00 "Building Authority Through Podcasts" 03:57 "Embracing Authority and Impact" 09:02 "Authority Eliminates Hustling" 10:33 "Building a Celebrity Dentist Brand" 12:56 Discovering the Power of Media 17:54 "Podcast Brand Overhaul & Strategy" 21:45 Podcast Promotion and Publicity Tips 23:44 "Be Visible, Be the Expert" 28:46 "Everyday Smile Dental Podcast" 29:41 "Affordable Dental Care Resources" 34:05 "Cardi B Smile Makeover Journey" 37:37 "Build Relationships, Seize Opportunities" 40:50 "7 PR Strategies for Podcasters" 45:06 "Podcast Authority Strategy Audit" 45:49 "Narrowing to Become #1"   Episode Highlights: Why hustling and creating more content does NOT equal authority How authority is placed by those already in power— and how you can fast-track your recognition by being seen as "media" Dr. Catrise Austin's journey from cosmetic dentist to featured expert on Today, Dr. Oz, Jeopardy, and beyond The FAME method for transforming your podcast from "just another show" into a magnetic platform The crucial difference between promoting your episodes and promoting your expertise Real-world case studies of podcasters who broke out of obscurity using PR, lead magnets, and positioning Strategies for being instantly identifiable to decision makers and the media on social, your website, and more Why intentional connection, the Dream 100, and establishing the right relationships can open doors to top podcast guests, partnerships, and media features How treating your podcast as a media outlet unlocks press passes, brand deals, and new revenue opportunities   Key Takeaways: More content isn't the answer—intentionally placing your voice in front of the right audience is Clarity about your expertise makes the opportunities come to you, rather than you chasing them Excellence alone won't get you noticed; authentic positioning and visibility do Your "authority assets"—book, blogs, podcast, lead magnets—are critical to being quotable, bookable, and findable Relationships are the real catalyst for authority; proximity to the right people accelerates your results   Resources & Free Gift: Download Dr. Catrise Austin's slides: "7 PR Strategies That Actually Work for Podcasters" Get clear, quotable, and bookable so media and opportunities come to you:http://forms.celebritybrandingusa.com/podfest   Connect with Dr. Catrise Austin and Celebrity Branding USA: Website: http://celebritybrandingusa.com Instagram & LinkedIn: @celebritybrandingusa   Ready to turn your podcast into an authority engine? You've published the episodes. You've stayed consistent. You know your content is good. And yet… You're not being seen as the authority in your niche Your podcast isn't creating the level of influence or opportunity you expected People listen—but they don't take action And you sound professional… but not unforgettable The truth? Consistency alone doesn't create authority. Intentional leadership does. Turn your podcast into an authority engine and not just more content. Let me audit your podcast and find the gaps. We will uncover your authority positioning prcoblem, develop your plan to succeed, and see how I can help and support you to achieve your podcast goals. Apply for a coaching chat and free podcast audit with Erik K. Johnson athttp://www.PodcastTalentCoach.com/coaching   NEXT WEEK: Discover how Corinne Gerhardt turbocharged her authority by niching so deep she became the top Google search in her field. Learn the secrets to "getting chosen" as the recognized expert.

**Cold Open (Jake's Migraine)****Skip the Cold Open at 6:07**What if the best PR strategy for your agency has nothing to do with your own website? This week, we talk about how to build massive authority and get clients by leveraging established platforms that already have your target audience.We explain why building an audience from scratch is the slow way around. We share our lessons on using niche publications to build instant credibility and why we often prioritize these external sites over our own blog.We also dive into the new reality of AI search. We discuss why ranking number one on Google is no longer enough and what you need to do to ensure ChatGPT actually recommends your agency.-----RESOURCES:Want the tools and resources we recommend for agencies? Check them out here:https://www.agencygrowthpod.com/tools-----NEWSLETTERWant the show in your inbox? Sign up for the newsletter!https://www.agencygrowthpod.com/newsletter-----COMMUNITYLooking to join a community of agency owners? Join our Discord!https://discord.gg/uvHRRRFVRD-----CONTACTGot something to say? Send us a message:https://www.agencygrowthpod.com/contact

This week, Molly breaks down Peter Attia's public response after his name appears more than 1,700 times in recently released Epstein-related documents. The documents include emails and calendar references tying Attia to Jeffrey Epstein over multiple years. While the files do not allege Attia participated in Epstein's criminal sexual conduct, the relationship and tone of the correspondence raise serious questions about judgment, proximity to power, and credibility.Attia, a high-profile longevity figure with a paid membership and major online influence, posted a statement on X that he says was originally written to his staff and shared with patients. Molly walks through the statement nearly line by line to show why a response that leans on legal framing and denial language can fail to meet the public's real concern, which is moral discernment and ethical boundaries.In this episodeWho Peter Attia is and why his credibility is core to his brandWhat it means to be referenced 1,700 times in the Epstein filesThe reputational problem of sustained contact after Epstein's 2008 convictionWhy using one internal letter for public consumption can backfireThe danger of treating a values crisis like a facts-only crisisHow denials and courtroom-style phrasing can read as calculatedWhy intent and explanation rarely repair trust on their ownThe spillover effect occurs when the public starts scrutinizing everything elseThe bottom line lesson for anyone building a reputation onlineWant More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.Follow Molly on Substack Subscribe to Molly's Weekly Newsletter Subscribe to Molly's Live Events Calendar. Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting. Follow & Connect with Molly: https://www.youtube.com/mollymcpherson https://mollymcpherson.substack.com/ https://www.tiktok.com/@mollybmcpherson https://www.instagram.com/molly.mcpherson/ ...

Send us a textWhat if growing your business didn't require chasing algorithms, posting every day, or paying for ads?In this episode of The Good Enough Mompreneur Podcast, Angela sits down with Larissa Banting—an internationally accredited publicist and entrepreneur who built a seven-figure business using strategic publicity instead of social media. This conversation is a must-listen for mompreneurs who want to increase visibility, authority, and sales without burnout.Larissa shares how PR works differently than traditional marketing, why visibility is not a vanity metric, and how even one aligned podcast appearance can create long-term momentum in your business. This episode feels less like an interview and more like a masterclass in sustainable growth.In this episode, you'll learn:Why PR is a non-negotiable foundation for business growthHow publicity builds trust and credibility faster than social mediaHow one podcast appearance can turn into 10+ opportunitiesWhy AI search is changing how experts are discoveredHow to pitch podcasts and media outlets the right wayWhat most entrepreneurs miss when it comes to monetizing visibilityWhy you don't need to be “ready” to be seen—you just need to startAbout Larissa BantingLarissa Banting is an accredited public relations professional with over 30 years of experience in media and publicity. She is the founder of El Bee PR and has worked with major brands including Bombay Sapphire Gin, CBC, CTV, and government organizations.After moving to Costa Rica, Larissa launched one of the first destination wedding planning firms in Central America and grew it to seven figures—without ads or social media—through strategic publicity alone. Today, she helps entrepreneurs amplify their authority, visibility, and profitability through PR that actually works.Connect with Larissa & Explore Her Resources

Watch the full interview on YouTube be sure to subscribe so you don't miss an episode. In this episode of the She Leads Series, we delve into the world of public relations with Sandra Tricoli, founder of Savvy Creations PR. Sandra shares her journey from studying journalism and public relations at Murdoch University to establishing her leading PR agency in Perth in 2016. We cover topics such as the evolution of PR from traditional media to digital platforms, the importance of brand perception, and how businesses can leverage PR for growth. Sandra provides insights into proactive vs. reactive media, the differences between earned and paid media, and the crucial steps for businesses looking to manage their own PR. Additionally, she shares practical advice on maintaining consistency in brand messaging and navigating crisis situations with emotional resilience. This episode is a treasure trove of information for anyone interested in understanding and utilising PR effectively. 00:00 Introduction to Sandra Tricoli and Savvy Creations PR 01:05 Casual Conversation and Mutual Connections 02:15 Understanding Public Relations 02:40 The Evolution of PR in the Digital Age 04:33 The Role of Media in PR 09:32 Paid vs. Earned Media 14:07 Personal Branding and Storytelling 18:38 PR Strategies and Workshops 25:46 Crisis Management in PR Connect with Sandra on Instagram and LinkedIn or visit her website to learn more IG: @marciacolosi | TikTok: @marciacolosi LI: @marciacolosi | FB: @marciamiatke  Ready to take your life and relationships to the next level? Follow The EQ Academy Official where you'll learn to optimise your emotions, leverage your feminine and masculine energies and show up your most confident and radiant self!  

In this episode of Mastering eCommerce Marketing, host Eitan Koter sits down with Victoria Vaughan, Founder of B612, an award-winning PR agency based in New York that works closely with tech companies and founders.Their conversation focuses on how PR really works today, especially in a world filled with AI-generated content and nonstop noise. Victoria shares how strong brand stories are built, why founder-led PR matters more than ever, and how human connection still plays a major role in media coverage.They talk about how founders can find real gaps in their market, why research comes before messaging, and how PR has expanded far beyond traditional press to include podcasts, newsletters, and independent journalists. Victoria also explains how AI can support research and monitoring, without replacing real relationships or thoughtful outreach.Eitan and Victoria also cover what goes into a successful product launch, how early founders should think about timelines, and why earned media continues to build trust long after a campaign ends.This episode is a grounded conversation about storytelling, credibility, and how brands can stand out by being real, clear, and intentional.Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social:Eitan Koter's LinkedIn | Vimmi LinkedIn | YouTube Guest: Victoria Vaughan, Founder at B612Victoria Vaughan's LinkedIn | B612Takeaways:Authenticity resonates more than curated success stories.People relate better to real-life struggles than to perfection.Mistakes are a crucial part of the journey to success.Sharing vulnerabilities can enhance audience connection.Trust is built through honesty and openness.Social media often...

Episode Title:  Episode Summary: In this episode, Michael welcomes Megan Bennett, a 23-year veteran in public relations, to discuss how authentic storytelling continues to outperform traditional advertising and paid promotions. Megan shares insights from her boutique agency's work across the wellness, beauty, health, lifestyle, and technology sectors. Together, they explore why PR remains one of the most authentic and trusted marketing methods in today's media landscape. Podcast Growth and PR Strategies Michael reflects on the evolution and growth of the Breakfast Leadership Show, discussing ways to further impact his audience. Megan explains her approach to uncovering compelling brand narratives and unique angles that resonate with media outlets. The two agree that the secret to great PR lies in finding the deeper story that differentiates a brand and connects emotionally with its audience. Crafting Effective PR Pitches Megan shares actionable strategies for crafting standout pitches in a crowded media space. She emphasizes the need to go beyond generic press releases and to develop unique, intriguing storylines that invite curiosity. Michael and Megan discuss how these approaches can lead to broader media coverage and syndication, helping brands gain meaningful visibility. PR Lessons from the Pandemic Reflecting on the challenges of the COVID-19 era, Megan explains how her virtual PR agency adapted to rapid change by offering flexible contracts and reduced fees. Despite global uncertainty, she saw increased demand from consumer product and wellness clients who were pivoting to meet home-based needs. Michael and Megan highlight the power of adaptability, creativity, and resilience in maintaining business continuity during crises. Remote Work and Productivity Insights The conversation turns to remote work culture. Megan shares her experience managing growing workloads in a virtual environment, while Michael notes that many businesses underestimated the productivity of remote teams. They discuss how some companies thrived by anticipating market rebounds, underscoring the value of strategic foresight and maintaining momentum during challenging times. AI's Role in PR and Media Relations Michael and Megan explore how artificial intelligence is reshaping public relations. Megan discusses using tools like ChatGPT to assist with research, brainstorming, and media contact discovery. Both emphasize that while AI can enhance efficiency, it cannot replace the human relationships and intuition that define great PR. They agree that integrating AI thoughtfully can amplify storytelling while preserving authenticity. Key Takeaway: Authentic PR is not just about getting attention; it's about telling stories that matter. By combining traditional relationship-driven strategies with emerging technologies, brands can navigate today's complex media environment with integrity, creativity, and impact. Learn more at: BreakfastLeadership.com Listen to more episodes: The Breakfast Leadership Show Podcast Related reads: Workplace Culture and Burnout Proof   Megan Bennett is the CEO of national boutique PR agency Light Years Ahead dedicated to helping businesses, especially small entrepreneurs, build their images, often from scratch. Megan is known in the industry as a fearless and relentless champion of her clients, one who catapulted a small Kansas City company to a quarter-million-dollar upswing in sales after getting them featured on foodandwine.com.  But that's just the tip of the iceberg!  She has plenty of similar stories to tell, but best of all, she's here to provide your listeners with plenty of insights and actionable tips to use now, even if they can't afford to hire an outside PR company.

Michelle Songy is a serial entrepreneur and the Founder of Press Hook, a platform that helps brands get media coverage through a hybrid model of earned, affiliate, and paid press opportunities. Prior to Press Hook, Michelle founded and sold Cake Technologies to American Express. She's passionate about making PR more accessible and transparent for small businesses, especially mission-driven consumer brands. Press Hook is used by 1,000+ companies— from early-stage startups to category leaders— to connect directly with journalists, newsletters, and podcasts that drive real product discovery. In This Conversation We Discuss: [00:00] Intro[00:56] Realizing the need to master your own PR[02:36] Understanding why generic pitching fails[05:21] Boosting discovery via trusted publishers[08:06] Navigating earned, paid, and affiliate media[11:26] Callouts[11:40] Standing out with visuals and clarity[15:26] Adapting strategies to decentralized media[18:58] Enhancing discoverability in crowded markets[20:57] Building systems before scaling PRResources:Subscribe to Honest Ecommerce on YoutubeAI-driven media relations and PR pantform presshook.com/Follow Michelle Songy linkedin.com/in/michellesongyIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

In a powerful interview with Jewish advocate Alan Skorski, Australian broadcaster Erin Molan renewed her call for the global release of unedited Hamas body-cam and GoPro footage from the October 7, 2023, massacre, saying the world must be forced to witness the “celebratory joy” terrorists displayed while committing rape, murder, and mutilation. Molan, former Sky News Australia anchor and current host of The Erin Molan Show, visited the sites of the Nova music festival slaughter and ravaged kibbutzim last year. She told Skorski that what disturbed her most was not only the brutality itself, but the “reveling” and “celebration” captured on video by the Hamas terrorists as they burned babies alive, decapitated elderly residents, and paraded mutilated bodies. “These weren't just acts of murder,” Molan said. “They were laughing. They were proud. They were filming it like it was the greatest day of their lives.” The Australian broadcaster has emerged as one of the most outspoken non-Jewish voices against antisemitism and pro-Hamas apologism in the West. A year ago, she released a widely viewed video condemning the “moral decline” of Western feminists who remained silent—or worse, marched in solidarity with Hamas—after verified reports of systematic sexual violence against Israeli women and girls. Molan singled out conservative commentators Candace Owens and Tucker Carlson, accusing them of “Israel-bashing for clicks” and abandoning moral clarity in favor of contrarian outrage. She also excoriated her fellow Australians who stayed silent when pro-Hamas demonstrators gathered outside the Sydney Opera House days after the massacre chanting “Gas the Jews” and “Death to the Jews.” When Skorski asked whether Israel made a public-relations mistake by withholding the most graphic October 7 footage out of respect for victims' families, Molan said the majority of bereaved families she met personally told her they would have supported releasing the material if it could wake up the world. “Most of the families I spoke with said, ‘Show it. Let the world see what they did to our children, our parents, our babies,'” Molan recounted. The broadcaster, whose father served in Iraq against the Taliban, ISIS, and Al-Qaeda, drew direct parallels between the Islamist groups her father fought and the Hamas terrorists who proudly documented their own war crimes. Molan now travels internationally speaking primarily to non-Jewish audiences who she believes are vulnerable to Muslim Brotherhood-linked propaganda dominating social media and campuses. She asks listeners to imagine themselves in the place of Shiri Bibas, the young mother dragged away at gunpoint with her two red-headed sons—Ariel, 4, and 9-month-old Kfir—still held hostage in Gaza more than two years later. “What if that was you on the back of that motorcycle with your babies?” she challenges audiences. Warning that the Muslim Brotherhood's strategy is not tanks but indoctrination, Molan said Western nations—particularly France and Great Britain—have “opened their doors” to jihadist ideology while offering lavish welfare and political concessions. “Europe is losing its identity because it refuses to see the enemy within,” she said. “And until the world is forced to look at what happened on October 7—what Hamas is proud of—we will keep sleepwalking toward the same fate.” -VIN News Subscribe to Alan Skorski Reports Youtube at: https://www.youtube.com/@AlanSkorskiReports Alan Skorski Reports 10DEC2025 - PODCAST

In this episode, we sit down with Melanie Rembrandt — award-winning author, copywriter, ghostwriter, speaker, and the original direct response publicist. With decades of experience helping entrepreneurs amplify their message, Melanie has become a trusted voice in the worlds of marketing, PR, and business growth.   Her insights have been featured in leading publications such as Harvard Business Review, The Rich Dad Company, and HR Executive, and she's shared the stage with industry legends at Dan Kennedy's No B.S. events and Robert Kiyosaki's Rich Dad seminars.   Tune in to discover how to attract more clients, increase credibility, and grow your business through the power of words and strategic publicity. Whether you're a startup founder or seasoned entrepreneur, Melanie's practical wisdom will help you communicate with confidence and turn your message into measurable results.  

Here's something that should worry every marketing leader: 30% of citations in ChatGPT's top 1,000 searches come from websites that don't rank anywhere on Google.Your SEO strategy might be flawless. Your content might be exceptional. But if you're ignoring digital PR, you're invisible where it increasingly matters most — in AI-powered search results that your highest-value prospects are using to make purchasing decisions.The businesses dominating in 2026 won't be the ones with the best SEO alone. They'll be the ones who've mastered the new digital PR playbook that builds visibility across traditional search, AI platforms, and third-party publications simultaneously.In this episode, Charlie Marchant (CEO) and Dale Davies (Head of Marketing) reveal:Why digital PR has evolved beyond link building into a multi-channel strategy encompassing brand mentions, thought leadership, and AI visibility — and how the smartest brands are orchestrating all these elements togetherThe exact framework for building a digital PR strategy that works across both traditional search and AI platforms — including how to identify target publications, create compelling story angles, and secure placements that drive actual business resultsReal campaign breakdowns from award-winning work, including how we generated over 11,000 leads in 12 months for DSLD Mortgage and made ZUGU the top-recommended iPad case across multiple AI platformsWhy B2B companies can achieve remarkable digital PR results through industry surveys, benchmark reports, awards, and thought leadership — with specific tactics for positioning executives as go-to expert sourcesThe critical measurement shift happening right now: from counting links alone to tracking brand mentions, AI citation visibility, and sentiment across third-party publicationsHow to reverse-engineer your competitors' digital PR success by analysing their backlink profiles and the citations appearing in AI responses for your key topicsAs Charlie explains in the pod:"Digital PR is becoming even more important than it was, and I don't want to undervalue how important it has been because it's underpinned many a successful organic search campaign for years, decades, if we're honest. It's becoming even more important now and moving into 2026 because AI and LLMs reference offsite content much more than they reference your own website."If you're ready to build a digital PR strategy that positions your brand for success across every channel where your customers make purchasing decisions, this episode provides your complete roadmap for 2026 and beyond.

When your marriage becomes a media strategy, what do you say—and what do you not say?In this episode, Molly McPherson breaks down Cheryl Hines' carefully crafted response to rumors surrounding her husband, RFK Jr., and journalist Olivia Nuzzi. Fresh off her appearance on the Katie Miller Podcast, Hines offered a masterclass in polished PR talk, leaning on trust, communication, and a dash of Kennedy-style deflection.But was it authenticity or choreography?Molly dissects:The Kennedy family's long history of narrative controlHow Hines framed her marriage as a story of trust and composureWhat her phrasing reveals about modern political spouse PRThe difference between personal grace and public messagingWhy sometimes the smartest media move is saying less (with confidence)Tune in for an unfiltered look at how Hollywood charm meets political spin—and what it teaches us about image, loyalty, and the art of public denial.Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider's hub for communicators who want strategy with spine—and a little side-eye where it counts.Follow Molly on Substack Subscribe to Molly's Weekly Newsletter Subscribe to Molly's Live Events Calendar. Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting. This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself. Follow & Connect with Molly: https://www.youtube.com/mollymcpherson https://mollymc...

Braden Gall and Steve Cavendish talk Nashville sports, media and business. Amy Adams Strunk still refuses to answer questions about her decisions and strategy. What should she say? College Gameday platformed James Franklin as Nick Saban hosted the pity party. Who should be the celebrity picker for Gameday when it comes to Nashville? The SEC officiating scandal is unfolding and Braden reviews his first European soccer match. Thanks, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠8th & Roast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Become a ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Nashville Banner member.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Sign up to Lower Broad Hockey⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ here.

Bold Bean Co grew 250% by redefining beans as a premium, building community through storytelling, and scaling with purpose.For more on Bold Bean Co and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

When the internet comes for you, your instinct is to fight back or disappear. Neither helps. In this episode, Molly breaks down her simple, proven 90-second rule for handling online hate without losing your cool or your credibility.You'll learn:Why outrage online is a revolving door (and why it's never really about you).How to recognize when your brain has flipped into fight-or-flight mode—and what to do about it.The golden rule of when not to apologize (and where to respond instead).How to move from panic to power in less time than it takes to make a cup of coffee.If you've ever dealt with critics, trolls, or just plain mean people online, this one's for you.Bonus: Want to learn how to respond to any crisis with confidence?Join Molly's free live training: The First Hour: How to Respond to Any Crisis Before It SpiralsYou'll discover:The 3 critical steps every communicator must take in the first hour of a crisis.The biggest mistakes that tank trust (and how to avoid them).How to draft a holding statement in minutes instead of hours.Spots are limited—grab yours now HERE. Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider's hub for communicators who want strategy with spine—and a little side-eye where it counts.Follow Molly on Substack Subscribe to Molly's Weekly Newsletter Subscribe to Molly's Live Events Calendar. Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting. This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself. Follow & Connect with Molly: https://www.youtube.com/mollymcpherson https://mollymc...

Send us a textOur Guest:Our episode guest is Amy Dunham, chief communications officer at Habitat for Humanity International. Overseeing the organization's global brand, marketing, and communications strategy, she helps reach audiences across all 50 U.S. states and more than 70 countries. Amy is a seasoned communications leader passionate about using market insights to shape strategy and strengthen engagement worldwide.Five things you'll learn from this episode:1. How to leverage market insights to shape and guide PR strategy2. The balance of art, science, and passion in effective strategic planning3. Practical ways communicators can advocate for audiences at the strategy table4. How messaging and strategy must stay in lockstep to maintain credibility and consistency across audiences5. How brand perception gaps create opportunities for stronger audience engagement Quotables“The human brain always absorbs things best in threes. And communications know if you've got 15 priorities, you have no priorities. When setting priorities, it has to be a clear way to say yes and to say no. If it doesn't give you the ability to say no, then it's not really helping you set a strategy.” — Amy Dunham“You can't have good communication or public relations strategy without messaging. They're in lockstep together.” — @JasonMudd9“To really stand out in PR, whatever you're doing, is to make sure you're saying things that are provocative, contrary, and have a unique point of view from what everybody else is saying because otherwise, you're just going to blend in and not stand out.” — @JasonMudd9“It's not a conversation about ‘I know better' versus ‘you know better.' It's much more about ‘Here's what the data indicates, and now here's the flexibility to be able to use it in the way that works best in your market.'” — Amy Dunham“It's really through the lens of ‘How can I add value in a way to enable their work?' rather than to direct how things should get done.” — Amy DunhamIf you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.About Amy DunhamAmy leads Habitat for Humanity's brand, marketing campaigns, and communications efforts across its global footprint in all 50 U.S. states and in more than 70 countries. Before joining Habitat in 2022, she held brand and communications roles at the NCAA, the U.S. Department of Homeland Security, and US Airways.Guest's contact info and resources:Amy (Kudwa) Dunham on LinkedInHabitat for Humanity websiteFact Fullness by Hans RoslingCrucial ConversationsAdditional Resources:Support the show On Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

Right About Now with Ryan Alford Join media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential.     Resources: Right About Now Newsletter | Free Podcast Monetization Course | Join The Network |Follow Us On Instagram | Subscribe To Our Youtube Channel | Vibe Science Media   SUMMARY In this episode of "Right About Now," host Ryan Alford talks with Jason Kocina, Director of Digital Marketing and Media Relations, about the evolving marketing landscape. They discuss the shift from traditional PR and media to integrated digital strategies, the growing impact of AI on SEO and content creation, and the importance of strong messaging and understanding your audience. Jason shares practical insights on adapting to new channels, using AI tools effectively, and maintaining marketing fundamentals amid rapid change. The episode offers actionable advice for businesses navigating today’s fast-moving marketing world. TAKEAWAYS Current landscape of marketing and its evolution from the 1990s to today Integration of AI tools in marketing, SEO, and public relations Importance of foundational marketing elements, such as messaging and target audience understanding The role of earned media and public relations in brand awareness Shift from traditional media to targeted and digital marketing channels Impact of AI on search behaviors and marketing strategies The changing dynamics of SEO in an AI-driven environment The significance of adapting marketing strategies to new technologies and platforms The value of human expertise in executing marketing programs alongside AI tools Trends in paid advertising and the effectiveness of various media channels, including social media and Google Ads  

This week, Ivy Slater, host of Her Success Story, chats with her guest, Annie Hoffman. The two talk about Annie's journey from early goal-setting and breaking into network sports production as a woman, to building her own PR and media training company that serves C-suite executives, authors, athletes, and entrepreneurs. They explore the shift toward digital and social media, the importance of authenticity in building a legacy, and the behind-the-scenes work Annie does to help clients confidently share their message with the world. In this episode, we discuss: How Annie got her start in PR What advice Annie offers to leaders about visibility When manifestation comes into the process Why blending mindset and strategy is crucial in Annie's work How Annie supports clients in becoming media stars Who benefits from Annie's methods   Annie Hoffman is an expert media trainer and PR strategist. Annie's mission is simple: to help high-performing professionals confidently navigate every media opportunity – whether on TV/radio, on social media, or in the press – so they can build impactful brands that last. Annie partners with C-suite executives, broadcasters, athletes/coaches, authors, Esports professionals, and thought leaders who are ready to increase visibility, elevate their public presence, and communicate with authenticity, clarity, and impact. Website: www.anniehhoffman.com Social Media Links: Instagram: @anniehhoffman Twitter (X): @anniehhoffman LinkedIn: @anniehhoffman Facebook: @Annie H. Hoffman TikTok: @anniehhoffman        

That Solo Life, Episode 316: Gen Alpha's Surprising Influence on Your PR Strategy Episode Summary In this episode, hosts Karen Swim and Michelle Kane dive into a fascinating study about Generation Alpha—today's kids and teens aged 0-15. You might think your target audience is the adults with the wallets, but this new generation is wielding surprising economic power, influencing major family purchases from cars to technology. Karen and Michelle explore what this shift means for PR and communications professionals. They discuss how to adapt your messaging to acknowledge this younger, content-savvy audience without alienating the primary buyers. The conversation underscores the importance of crafting authentic, high-quality, and personal content that resonates with Gen Alpha's values, treating them as influencers rather than just children. Tune in to learn how to future-proof your PR strategy by understanding the decisive role this generation plays in today's purchasing decisions. Episode Highlights [00:56] Introduction to the PR News Online study on Generation Alpha's economic influence. [01:49] Discussion on how Gen Alpha is shaping B2C and even B2B purchasing decisions in areas like technology and vacations. [03:01] The challenge for communicators: How to craft messaging that appeals to Gen Alpha's interests without directly targeting them. [04:26] The fine line between being inclusive of younger audiences and creating "kid branding" that can quickly become a turn-off. [05:06] Why Gen Alpha prioritizes authentic, quality content over sheer fame, and what this means for brands and creators. [06:42] The importance of personalizing communications to feel like a "For You Page" (FYP) to connect with modern audiences. [08:11] How to balance your messaging to acknowledge the multiple influencers in a family's purchasing cycle, including kids who introduce parents to new brands. [09:43] The long-term benefit of building brand relationships with consumers from a much earlier age. [10:43] A look at the future: How Gen Alpha's focus on critical thinking and facts could reshape the communication landscape. Related Episodes & Additional Information USC Annenberg and ACC Study. Gen Alpha: Mini, Mighty, and Market Ready Host & Show Info That Solo Life is a podcast created for public relations, communication, and marketing professionals who work as independent and small practitioners. Hosted by Karen Swim, APR, founder of Words For Hire and President of Solo PR, and Michelle Kane, Principal of Voice Matters, the show delivers expert insights, encouragement, and advice for solo PR pros navigating today's dynamic professional landscape.   Loved this episode? Don't keep it to yourself! Share it with a fellow PR pro and be sure to subscribe on your favorite podcast platform so you never miss an insight. We'd also love it if you could leave us a review; even a sentence or two will make a difference!

Ready to double down in Q4 without living on Instagram? This episode is your playbook for next-level visibility. PR powerhouse Gloria Chou is back to share the surprising shifts editors are making right now, why gift guides are your fastest path to credible traffic, and how AI-driven search is quietly picking the brands it will recommend next (hint: you want to be one of them). You'll hear how scrappy founders are landing features in weeks, the simple assets buyers and journalists actually need, and the mindset that turns “busy season” into your biggest sales season. Tune in to walk away with clear priorities, fresh pitch angles, and the confidence to get seen—and sold—beyond social.In This Episode, You'll Learn:00:00 - Who is Gloria Chou PR?02:02 - Why you should be EXCITED for busy season!05:00 - How to get your product into gift guides.06:39 - What makes you stand out to press editors?08:00 - The #1 AI tip no one is talking about!09:47 - How important are great product photos?11:05 - How to get more PR in five minutes with Perplexity!14:44 - What do PR experts look for in your pitch?20:37 - How often should you send out pitches about your product?23:00 - How to rank on AI's SEO and get recommended by Chat GPT.26:26 - Why you should set up Google News Alerts for your name and your product's name.28:55 - A smarter way to prompt AI searches.30:54 - How to avoid overwhelm in your busiest season.34:45 - How 10% of your actions can drive 90% more results!Resources + LinksThe wait is over! Enrollment for The Product Boss Sales Accelerator is now open. This is the program where product-based business owners just like you learn how to grow sales, expand into new channels, and build profitable businesses, without piecing it all together alone. Enrollment won't be open for long, so grab your spot before doors close. Sign up here. Get business tips sent right to your inbox - join the newsletter!Watch on YouTubeFollowJacqueline on IG: @theproductbosstheproductboss.comGloria Chou: @gloriachoupr

I almost never say yes to cold pitches. But one late night, I opened an email from Meghan Ely of OFD Consulting—and instead of deleting it, I hit reply. It was researched, personal, and actually useful. That same energy comes through in this conversation, where Meghan shares how she's helped creatives land features in The New York Times, Brides, Martha Stewart, People, and more. This episode will shift how you think about PR—not as something reserved for celebrities or giant corporations, but as a powerful tool for any creative entrepreneur ready to be seen. In this episode, we cover: The real difference between PR and marketing—and why Instagram isn't PR The anatomy of a great wedding submission (permissions, vendor credits, and photo curation that tells a story) How to jump on cultural moments (like Taylor & Travis) with smart, timely commentary The truth about pay-to-play, advertising, and how to promote ethically Why rejection is part of the process and how to separate your self-worth from submissions Client success stories where press built authority, trust, and long-term bookings How OFD Collective helps creatives get quoted, featured, and speaking opportunities Meghan is smart, warm, and refreshingly candid. If you've ever wondered how to get published—or if you're tired of trying to DIY submissions—you'll love this conversation. Meet Meghan OFD Consulting owner, Meghan Ely, combines in-the-trenches event experience with a love of wedding PR to empower her clients to take their businesses to new heights. Her team's publicity efforts are regularly honored by the Public Relations Society of America, and more recently, Eventex named her one of the most influential Wedding Professionals in the Industry. A long-time industry speaker and writer, she has regularly earned clients' press in such outlets as the New York Times, Brides, Martha Stewart Weddings, People, Bridal Guide, Architectural Digest and Style Me Pretty, among many others. Meghan is a past national president WIPA and is a member of the Allied Council for the National Society of Black Wedding and Event Professionals. Connect with Meghan Meghan's WebsiteOFD Collective Membership

He became CMO of GoodRx in just five years, then started taking big swings: reviving nostalgic jingles, building an audio-first brand strategy, and proving that sound can punch through today's visual overload.Ryan Sullivan joins Marketing Trends to share how he moved from performance marketer to CMO at record speed, why he's betting on radio and podcasts, and how a singing prairie dog and memorable earworms can do serious brand-building work.Ryan and Stephanie dig into balancing art and science in measurement, evolving a beloved brand without throwing away equity, launching the “Savings Wrangler” platform largely in-house, and the PR and discoverability strategies built for an AI-driven search world. If you care about growth that lasts longer than a dashboard refresh, this conversation is for you.Listen for: how to rise to CMO in five years, making audio an advantage, crafting jingles that stick, designing a multi-horizon measurement system, and scaling brand salience without a costly rebrand. Key Moments: 00:00 Introduction to GoodRx's Marketing Strategy01:37 How Ryan Sullivan Became a CMO in Five Years05:34 Measurement and Marketing Efficacy10:57 The Savings Wrangler Campaign29:50 Balancing B2C and B2B Marketing32:40 The Importance of Brand Consistency36:38 Contrarian Marketing Bets37:21 The Power of Audio in Marketing41:32 Leveraging Third Party Content for AI Brand Discovery45:15 Balancing Data and Intuition in Marketing51:26 Building a Robust Measurement System01:00:55 Lightning Round: Quickfire Questions For GoodRx's CMO Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The Rush Hour Podcast – Afternoon Edition Sponsored by Tropical Smoothie Cafe Today's top story: Donald Trump and Pete Hegseth sit down with military leaders in what might be the most bizarre, staged PR event we've seen in years. We'll break down the optics, the message, and why this one felt more like theater than strategy. We're also diving into Blake Lively's latest court filings—she's subtly shifting the words and tone in her legal language, and it could signal a whole new direction in her ongoing battle. And finally, the headlines are buzzing about Keith Urban and Nicole Kidman's divorce. Beyond the heartbreak, it's turning into a clash of PR strategies, home renovations, and possibly a big reunion moment that nobody saw coming. This afternoon, it's all about power plays, word games, and high-profile breakups—and we're breaking it all down for you.

This episode covers a range of political topics from the perspective of the hosts. The first segment focuses on what the hosts describe as new revelations about former FBI Director James Comey, alleging he is a "felon" who leaked classified data and killed two criminal investigations into Hillary Clinton. They analyze Comey's recent public statements, including his use of Taylor Swift, as a desperate PR strategy to garner public support and avoid prosecution. The hosts claim this is an attempt to target "liberal women voters," whom they refer to as the "dumbest" voter group. The discussion then shifts to a recent summit between Donald Trump and Vladimir Putin. The hosts characterize the meeting as a powerful act that exonerated both men from the "Russia hoax," which they claim was a lie created by the "deep state" to justify sanctions against Russia and provoke a war. They also discuss Trump's peace efforts and a theory that NATO is intentionally prolonging the conflict for profit by attacking Russia from civilian areas to elicit a response. Finally, the hosts address what they call a "civil war" in America over immigration. They use the example of an illegal immigrant with a commercial driver's license from California who caused a fatal accident in Florida. They also criticize California Governor Gavin Newsom for allegedly launching an investigation into ICE for enforcing immigration law.

This episode delves into what the hosts describe as a series of bombshell revelations from the previous week concerning former FBI director James Comey. They assert that new information proves Comey illegally leaked classified data and deliberately shut down two separate criminal investigations into Hillary Clinton's activities. The hosts argue that these actions are serious felonies and that Comey is in "big trouble." In response to his legal jeopardy, they claim Comey has hired a PR firm to launch a public relations campaign, which they believe is evidenced by his recent, bizarre public statements quoting Taylor Swift. The hosts interpret this as a desperate attempt to sway public opinion and appeal to what they describe as a specific demographic of "white liberal voting women," whom they characterize as the "dumbest and most destructive" voter group. The segment ends by mocking Comey's efforts and expressing hope that he faces serious legal consequences, much like the ones they claim were fabricated against Donald Trump.

You know that feeling when you hear "link building" and immediately think of sketchy tactics that'll get your site penalized? Yeah, me too. But here's the thing—while the spammy guest posting networks got nuked by Google's helpful content updates, the smart marketers pivoted to something way more sustainable: digital PR. My guest today, Vince Nero from BuzzStream, spent years at agencies like Siege Media figuring out what actually works (spoiler: it's not buying links from "tech123.com"). Instead of chasing quick wins that blow up in your face, he's going to show you how to create content that journalists actually want to link to—because it's genuinely newsworthy, not because you paid them to care. https://www.theagentsofchange.com/595 Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at https://www.takeflyte.com/contact

In today's saturated, AI-driven, trust-recession market, your brand's reputation is either happening by default, or by design. In this episode, Kelly walks you through the critical importance of building a proactive, intentional PR strategy to grow your credibility, authority, and discoverability in 2025. From podcast appearances to features in articles, online reviews, and industry awards, Kelly shares how to create hundreds of organic visibility opportunities that help your business stand out without relying on a massive ad budget. If you want your brand to be seen, searched, and respected in your space, this episode offers a roadmap you can start executing immediately. TIMESTAMPS: 03:30 – The role of online reviews in brand awareness and leadership 05:00 – What PR actually includes: podcasting, articles, awards, and more 06:25 – Your perception vs. your customer's experience 08:10 – Selling the result vs. marketing what people actually value 09:40 – The trust recession: why what others say matters more than what you say 11:00 – How to become discoverable in a noisy digital world 12:35 – Free media vs. paid media: what's actually worth it 13:45 – OPA: How to leverage other people's audiences 15:00 – How to use PR to create mic-drop moments, deeper content, and repurposable assets Resources: Join The Virtual Business School Membership for $59/mo, no contract: https://go.virtualbusinessschool.com/joinvbs  Free Guide: The New Trust Building Funnel High Ticket Entreprenurs Are Using to Add 6+ Figures in Revenue: https://kellyroachinternational.kit.com/tbo  Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/  Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/