Podcasts about pr strategies

Prince Andrew was arrested on his 66th birthday on suspicion of misconduct in public office. He was released hours later, but this investigation is far from over. Today I'm breaking down what actually happened, what it means legally, and what a decade of crisis avoidance looks like when it finally runs out of road.In this episode:What "released under investigation" means in the U.K. system and why it's not good news for AndrewThe two separate police investigation tracks, including a 2010 Windsor allegation being assessed with U.S. law enforcementWhy King Charles's response to this crisis is the exact opposite of what Queen Elizabeth would have doneThe Wexner, Pritzker, Botstein, and Wasserman cases — and the crisis patterns connecting all of themFive transferable frameworks for recognizing these patterns in real timeWhat you'll understand after listening: How to identify the moment an institution stops protecting someone and starts protecting itself. Why specific denials are more dangerous than broad ones. And what the Continued Association Problem means for anyone navigating proximity to a scandal.This isn't celebrity gossip. It's a real-time case study in what happens when avoidance becomes a crisis strategy and why it always eventually fails.Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.Follow Molly on Substack Subscribe to Molly's Weekly Newsletter Subscribe to Molly's Live Events Calendar. Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting. Follow & Connect with Molly: https://www.youtube.com/mollymcpherson https://mollymcpherson.substack.com/ https://www.tiktok.com/@mollybmcpherson https://www.instagram.com/molly.mcpherson/ ...

JW Wiseman built Curious Elixirs before a non-alcoholic cocktail category even existed—and grew it without outside investors. By spotting overlooked demand and building real community around the brand, he turned a personal pain point into an eight-figure business.For more on Curious Elixirs and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

In this episode, Trent sits down with Lauren for a candid conversation about what it really takes to build a sustainable and fulfilling career in interior and architectural photography. From breaking into the industry to navigating client relationships, creative burnout, and the emotional side of making a living as a photographer, they dig into both the craft and the psychology behind the work.  About Lauren Andersen Lauren Andersen is the founder and creative director of S•E•N Creative, a boutique creative agency specializing in capturing stunning interior and architectural visual assets. As creative director and the team's strategic cheerleader, Lauren brings a distinctive vision to each project. With a sharp eye for detail, she uncovers insights into every design, product, and architectural feature, ensuring that each image—whether still or moving—tells its own compelling story. Lauren's leadership and creative approach are key to S•E•N Creative's success and its strong industry reputation.  With a background in fine art, an easygoing demeanor, and over a decade of experience in interiors, Lauren attracts clients seeking a personal touch. She understands the challenges clients face and helps them save time and money by solving problems quickly and efficiently. Today, Lauren and her team at S•E•N Creative offer a comprehensive range of services, including photography, video, graphic design, styling, and public relations. This unique combination enables them to provide clients with a complete, holistic creative experience.  More from Lauren:  Website: https://www.sencreativeco.com  Instagram: https://www.instagram.com/sencreativeco/  YouTube: https://www.youtube.com/@sencreativeco/  More from us:  Website: www.adppodcast.com  Instagram: http://instagram.com/adppod_

In this episode of The Yegi Project, Lauren Kwedar Cockerell, a PR specialist and entrepreneur, shares her insights on the differences between PR and marketing, her journey into the PR industry, and the importance of public relations for small businesses. She discusses the evolving role of AI in marketing and PR, the significance of empathy in communication, and the necessity of balancing work and family life. Lauren emphasizes the importance of intentionality in personal and professional relationships and shares valuable lessons learned throughout her career.Connect with Lauren Kwedar Cockerell!Instagram: https://www.instagram.com/kwedarco Website: https://www.kwedarco.com/ Listen to The Impatient Entrepreneur Podcast: https://podcasts.apple.com/us/podcast/the-impatient-entrepreneur/id1697334800 Takeaways* PR is about building and protecting a company's reputation.* Marketing is measurable and focused on driving sales.* Small businesses should prioritize marketing initially but can integrate PR strategies as they grow.* Establishing relationships with media is crucial for effective PR.* AI is reshaping the landscape of PR and marketing, but human touch is still essential.* Intentionality in personal relationships is key to maintaining connections.* Taking time off is vital for personal well-being and productivity.* There is no one right way to approach entrepreneurship; find what works for you.* Empathy and understanding are essential in communication and business.* Living by your values reduces friction in both personal and professional life.If you would like to be a guest on a future episode of The Yegi Project, please email info@yegiproject.comThe Yegi Project is available on Apple Podcasts, Spotify, Stitcher and more!https://linktr.ee/theyegiprojectDisclaimer: This podcast or any other The Yegi Project episodes on this platform or other podcast streaming platforms is not legal business or tax advice. I make this content based on my own experience as a business owner and MBA for educational and entertainment purposes only. #theyegiproject Podcast Audio & Video Edited by Elizabeth HadjinianInstagram - https://www.instagram.com/theyegiprojectTikTok - https://www.tiktok.com/@theyegiproject YouTube - https://www.youtube.com/@theyegiproject

Authority in the media isn't about hustle or piling up content. It's about strategic positioning, crystal-clear messaging, and intentionally being seen where it matters. In this episode of Influential Voices of Authority, Erik K. Johnson welcomes award-winning celebrity cosmetic dentist and PR strategist Dr. Catrise Austin. Together, they break down the bold steps coaches, consultants, and experts can take to go from overlooked content creators to sought-after authorities by being seen as the media.   00:00 "Building Authority Through Podcasts" 03:57 "Embracing Authority and Impact" 09:02 "Authority Eliminates Hustling" 10:33 "Building a Celebrity Dentist Brand" 12:56 Discovering the Power of Media 17:54 "Podcast Brand Overhaul & Strategy" 21:45 Podcast Promotion and Publicity Tips 23:44 "Be Visible, Be the Expert" 28:46 "Everyday Smile Dental Podcast" 29:41 "Affordable Dental Care Resources" 34:05 "Cardi B Smile Makeover Journey" 37:37 "Build Relationships, Seize Opportunities" 40:50 "7 PR Strategies for Podcasters" 45:06 "Podcast Authority Strategy Audit" 45:49 "Narrowing to Become #1"   Episode Highlights: Why hustling and creating more content does NOT equal authority How authority is placed by those already in power— and how you can fast-track your recognition by being seen as "media" Dr. Catrise Austin's journey from cosmetic dentist to featured expert on Today, Dr. Oz, Jeopardy, and beyond The FAME method for transforming your podcast from "just another show" into a magnetic platform The crucial difference between promoting your episodes and promoting your expertise Real-world case studies of podcasters who broke out of obscurity using PR, lead magnets, and positioning Strategies for being instantly identifiable to decision makers and the media on social, your website, and more Why intentional connection, the Dream 100, and establishing the right relationships can open doors to top podcast guests, partnerships, and media features How treating your podcast as a media outlet unlocks press passes, brand deals, and new revenue opportunities   Key Takeaways: More content isn't the answer—intentionally placing your voice in front of the right audience is Clarity about your expertise makes the opportunities come to you, rather than you chasing them Excellence alone won't get you noticed; authentic positioning and visibility do Your "authority assets"—book, blogs, podcast, lead magnets—are critical to being quotable, bookable, and findable Relationships are the real catalyst for authority; proximity to the right people accelerates your results   Resources & Free Gift: Download Dr. Catrise Austin's slides: "7 PR Strategies That Actually Work for Podcasters" Get clear, quotable, and bookable so media and opportunities come to you:http://forms.celebritybrandingusa.com/podfest   Connect with Dr. Catrise Austin and Celebrity Branding USA: Website: http://celebritybrandingusa.com Instagram & LinkedIn: @celebritybrandingusa   Ready to turn your podcast into an authority engine? You've published the episodes. You've stayed consistent. You know your content is good. And yet… You're not being seen as the authority in your niche Your podcast isn't creating the level of influence or opportunity you expected People listen—but they don't take action And you sound professional… but not unforgettable The truth? Consistency alone doesn't create authority. Intentional leadership does. Turn your podcast into an authority engine and not just more content. Let me audit your podcast and find the gaps. We will uncover your authority positioning prcoblem, develop your plan to succeed, and see how I can help and support you to achieve your podcast goals. Apply for a coaching chat and free podcast audit with Erik K. Johnson athttp://www.PodcastTalentCoach.com/coaching   NEXT WEEK: Discover how Corinne Gerhardt turbocharged her authority by niching so deep she became the top Google search in her field. Learn the secrets to "getting chosen" as the recognized expert.

**Cold Open (Jake's Migraine)****Skip the Cold Open at 6:07**What if the best PR strategy for your agency has nothing to do with your own website? This week, we talk about how to build massive authority and get clients by leveraging established platforms that already have your target audience.We explain why building an audience from scratch is the slow way around. We share our lessons on using niche publications to build instant credibility and why we often prioritize these external sites over our own blog.We also dive into the new reality of AI search. We discuss why ranking number one on Google is no longer enough and what you need to do to ensure ChatGPT actually recommends your agency.-----RESOURCES:Want the tools and resources we recommend for agencies? Check them out here:https://www.agencygrowthpod.com/tools-----NEWSLETTERWant the show in your inbox? Sign up for the newsletter!https://www.agencygrowthpod.com/newsletter-----COMMUNITYLooking to join a community of agency owners? Join our Discord!https://discord.gg/uvHRRRFVRD-----CONTACTGot something to say? Send us a message:https://www.agencygrowthpod.com/contact

This week, Molly breaks down Peter Attia's public response after his name appears more than 1,700 times in recently released Epstein-related documents. The documents include emails and calendar references tying Attia to Jeffrey Epstein over multiple years. While the files do not allege Attia participated in Epstein's criminal sexual conduct, the relationship and tone of the correspondence raise serious questions about judgment, proximity to power, and credibility.Attia, a high-profile longevity figure with a paid membership and major online influence, posted a statement on X that he says was originally written to his staff and shared with patients. Molly walks through the statement nearly line by line to show why a response that leans on legal framing and denial language can fail to meet the public's real concern, which is moral discernment and ethical boundaries.In this episodeWho Peter Attia is and why his credibility is core to his brandWhat it means to be referenced 1,700 times in the Epstein filesThe reputational problem of sustained contact after Epstein's 2008 convictionWhy using one internal letter for public consumption can backfireThe danger of treating a values crisis like a facts-only crisisHow denials and courtroom-style phrasing can read as calculatedWhy intent and explanation rarely repair trust on their ownThe spillover effect occurs when the public starts scrutinizing everything elseThe bottom line lesson for anyone building a reputation onlineWant More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.Follow Molly on Substack Subscribe to Molly's Weekly Newsletter Subscribe to Molly's Live Events Calendar. Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting. Follow & Connect with Molly: https://www.youtube.com/mollymcpherson https://mollymcpherson.substack.com/ https://www.tiktok.com/@mollybmcpherson https://www.instagram.com/molly.mcpherson/ ...

Send us a textWhat if growing your business didn't require chasing algorithms, posting every day, or paying for ads?In this episode of The Good Enough Mompreneur Podcast, Angela sits down with Larissa Banting—an internationally accredited publicist and entrepreneur who built a seven-figure business using strategic publicity instead of social media. This conversation is a must-listen for mompreneurs who want to increase visibility, authority, and sales without burnout.Larissa shares how PR works differently than traditional marketing, why visibility is not a vanity metric, and how even one aligned podcast appearance can create long-term momentum in your business. This episode feels less like an interview and more like a masterclass in sustainable growth.In this episode, you'll learn:Why PR is a non-negotiable foundation for business growthHow publicity builds trust and credibility faster than social mediaHow one podcast appearance can turn into 10+ opportunitiesWhy AI search is changing how experts are discoveredHow to pitch podcasts and media outlets the right wayWhat most entrepreneurs miss when it comes to monetizing visibilityWhy you don't need to be “ready” to be seen—you just need to startAbout Larissa BantingLarissa Banting is an accredited public relations professional with over 30 years of experience in media and publicity. She is the founder of El Bee PR and has worked with major brands including Bombay Sapphire Gin, CBC, CTV, and government organizations.After moving to Costa Rica, Larissa launched one of the first destination wedding planning firms in Central America and grew it to seven figures—without ads or social media—through strategic publicity alone. Today, she helps entrepreneurs amplify their authority, visibility, and profitability through PR that actually works.Connect with Larissa & Explore Her Resources

Watch the full interview on YouTube be sure to subscribe so you don't miss an episode. In this episode of the She Leads Series, we delve into the world of public relations with Sandra Tricoli, founder of Savvy Creations PR. Sandra shares her journey from studying journalism and public relations at Murdoch University to establishing her leading PR agency in Perth in 2016. We cover topics such as the evolution of PR from traditional media to digital platforms, the importance of brand perception, and how businesses can leverage PR for growth. Sandra provides insights into proactive vs. reactive media, the differences between earned and paid media, and the crucial steps for businesses looking to manage their own PR. Additionally, she shares practical advice on maintaining consistency in brand messaging and navigating crisis situations with emotional resilience. This episode is a treasure trove of information for anyone interested in understanding and utilising PR effectively. 00:00 Introduction to Sandra Tricoli and Savvy Creations PR 01:05 Casual Conversation and Mutual Connections 02:15 Understanding Public Relations 02:40 The Evolution of PR in the Digital Age 04:33 The Role of Media in PR 09:32 Paid vs. Earned Media 14:07 Personal Branding and Storytelling 18:38 PR Strategies and Workshops 25:46 Crisis Management in PR Connect with Sandra on Instagram and LinkedIn or visit her website to learn more IG: @marciacolosi | TikTok: @marciacolosi LI: @marciacolosi | FB: @marciamiatke  Ready to take your life and relationships to the next level? Follow The EQ Academy Official where you'll learn to optimise your emotions, leverage your feminine and masculine energies and show up your most confident and radiant self!  

Subscribe to Dostcast Clips:https://www.youtube.com/@dostcastclips?sub_confirmation=1Listen to Dostcast on Spotify: https://open.spotify.com/show/70vrbHeSvrcXyOeISTyBSy?si=be05dbdd564245d9Join the Dostcast Janta Party on WhatsApp for regular updates: https://whatsapp.com/channel/0029VbAZwo5D8SDs5kf94N3TWant to suggest a guest?Fill this form: https://docs.google.com/forms/d/1ft_-1QDs7XpsSWnaPOeF21yUlhk9bzKvwHSyh4hHfBU/edit?usp=drivesdk====================================================================Viraj Sheth is the Co-Founder & CEO of Monk-E, a Forbes 30 Under 30 Asia honoree, and a leading strategist at the intersection of digital culture, content, and influence. With a sharp understanding of how narratives are built and broken online, he decodes the forces shaping attention, identity, and public conversation in the internet age.In this episode, Vinamre and Viraj discuss:The shift from virality to “taste” as the new cultural currencyGen Z vs. Millennials, dating in the age of brainrot, and the return to analogPersonal branding, PR strategy, and why comment sections now drive narrativesWhether films like Dhurandhar act as propaganda and who controls the storyLooksmaxxing as the next wave and the future of talent managementHow to improve parental health and why Indians need better PRFollow Viraj Sheth:Instagram: https://www.instagram.com/viraj_sheth/?hl=en Twitter/X: https://x.com/viraj_shethTimestamps (Final)0:00 How We Met1:39 How Content Shapes Politics10:08 Ameero Ke Chochle16:04 The Art of Making Short‑Form Content22:04 Going Back to Analog25:14 Understanding Trends29:54 Taste is the New Buzzword33:34 Gen Z vs. Millennials46:34 Dating, Content & Brainrot54:24 Nanci Tyagi & Tyla1:01:24 PR Strategy & The Comment Section1:07:06 Personal Branding1:08:29 The Future of Podcasting1:23:49 Experience in Faridabad1:29:24 Do Indians Need Better PR?1:47:43 We Need to Read and Write More1:50:53 Is Dhurandhar Propaganda?2:09:23 Will Talent Management Stay Relevant?2:14:23 How to Improve Your Parents' Health2:24:22 Decoding Dhurandhar & Narrative Control2:34:22 Looksmaxxing: The Next Big Trend====================================================================Vinamre Kasanaa is a writer at heart, podcaster and entrepreneur by craft.He spends a significant part of his time reading and researching.With over 500 podcasts under his belt, he's interviewed everyone—from HNIs and industry leaders to everyday superheroes.Follow Vinamre:LinkedIn: https://www.linkedin.com/in/vinamre-kasanaa-b8524496/Instagram: https://www.instagram.com/vinamrekasanaa/Twitter: https://twitter.com/VinamreKasanaaDostcast: Instagram: https://www.instagram.com/dostcast/Twitter: https://twitter.com/dostcast====================================================================Contact Us:For business inquiries: dostcast@egiplay.com

In this episode of Mastering eCommerce Marketing, host Eitan Koter sits down with Victoria Vaughan, Founder of B612, an award-winning PR agency based in New York that works closely with tech companies and founders.Their conversation focuses on how PR really works today, especially in a world filled with AI-generated content and nonstop noise. Victoria shares how strong brand stories are built, why founder-led PR matters more than ever, and how human connection still plays a major role in media coverage.They talk about how founders can find real gaps in their market, why research comes before messaging, and how PR has expanded far beyond traditional press to include podcasts, newsletters, and independent journalists. Victoria also explains how AI can support research and monitoring, without replacing real relationships or thoughtful outreach.Eitan and Victoria also cover what goes into a successful product launch, how early founders should think about timelines, and why earned media continues to build trust long after a campaign ends.This episode is a grounded conversation about storytelling, credibility, and how brands can stand out by being real, clear, and intentional.Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social:Eitan Koter's LinkedIn | Vimmi LinkedIn | YouTube Guest: Victoria Vaughan, Founder at B612Victoria Vaughan's LinkedIn | B612Takeaways:Authenticity resonates more than curated success stories.People relate better to real-life struggles than to perfection.Mistakes are a crucial part of the journey to success.Sharing vulnerabilities can enhance audience connection.Trust is built through honesty and openness.Social media often...

Episode Title:  Episode Summary: In this episode, Michael welcomes Megan Bennett, a 23-year veteran in public relations, to discuss how authentic storytelling continues to outperform traditional advertising and paid promotions. Megan shares insights from her boutique agency's work across the wellness, beauty, health, lifestyle, and technology sectors. Together, they explore why PR remains one of the most authentic and trusted marketing methods in today's media landscape. Podcast Growth and PR Strategies Michael reflects on the evolution and growth of the Breakfast Leadership Show, discussing ways to further impact his audience. Megan explains her approach to uncovering compelling brand narratives and unique angles that resonate with media outlets. The two agree that the secret to great PR lies in finding the deeper story that differentiates a brand and connects emotionally with its audience. Crafting Effective PR Pitches Megan shares actionable strategies for crafting standout pitches in a crowded media space. She emphasizes the need to go beyond generic press releases and to develop unique, intriguing storylines that invite curiosity. Michael and Megan discuss how these approaches can lead to broader media coverage and syndication, helping brands gain meaningful visibility. PR Lessons from the Pandemic Reflecting on the challenges of the COVID-19 era, Megan explains how her virtual PR agency adapted to rapid change by offering flexible contracts and reduced fees. Despite global uncertainty, she saw increased demand from consumer product and wellness clients who were pivoting to meet home-based needs. Michael and Megan highlight the power of adaptability, creativity, and resilience in maintaining business continuity during crises. Remote Work and Productivity Insights The conversation turns to remote work culture. Megan shares her experience managing growing workloads in a virtual environment, while Michael notes that many businesses underestimated the productivity of remote teams. They discuss how some companies thrived by anticipating market rebounds, underscoring the value of strategic foresight and maintaining momentum during challenging times. AI's Role in PR and Media Relations Michael and Megan explore how artificial intelligence is reshaping public relations. Megan discusses using tools like ChatGPT to assist with research, brainstorming, and media contact discovery. Both emphasize that while AI can enhance efficiency, it cannot replace the human relationships and intuition that define great PR. They agree that integrating AI thoughtfully can amplify storytelling while preserving authenticity. Key Takeaway: Authentic PR is not just about getting attention; it's about telling stories that matter. By combining traditional relationship-driven strategies with emerging technologies, brands can navigate today's complex media environment with integrity, creativity, and impact. Learn more at: BreakfastLeadership.com Listen to more episodes: The Breakfast Leadership Show Podcast Related reads: Workplace Culture and Burnout Proof   Megan Bennett is the CEO of national boutique PR agency Light Years Ahead dedicated to helping businesses, especially small entrepreneurs, build their images, often from scratch. Megan is known in the industry as a fearless and relentless champion of her clients, one who catapulted a small Kansas City company to a quarter-million-dollar upswing in sales after getting them featured on foodandwine.com.  But that's just the tip of the iceberg!  She has plenty of similar stories to tell, but best of all, she's here to provide your listeners with plenty of insights and actionable tips to use now, even if they can't afford to hire an outside PR company.

Michelle Songy is a serial entrepreneur and the Founder of Press Hook, a platform that helps brands get media coverage through a hybrid model of earned, affiliate, and paid press opportunities. Prior to Press Hook, Michelle founded and sold Cake Technologies to American Express. She's passionate about making PR more accessible and transparent for small businesses, especially mission-driven consumer brands. Press Hook is used by 1,000+ companies— from early-stage startups to category leaders— to connect directly with journalists, newsletters, and podcasts that drive real product discovery. In This Conversation We Discuss: [00:00] Intro[00:56] Realizing the need to master your own PR[02:36] Understanding why generic pitching fails[05:21] Boosting discovery via trusted publishers[08:06] Navigating earned, paid, and affiliate media[11:26] Callouts[11:40] Standing out with visuals and clarity[15:26] Adapting strategies to decentralized media[18:58] Enhancing discoverability in crowded markets[20:57] Building systems before scaling PRResources:Subscribe to Honest Ecommerce on YoutubeAI-driven media relations and PR pantform presshook.com/Follow Michelle Songy linkedin.com/in/michellesongyIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

In a powerful interview with Jewish advocate Alan Skorski, Australian broadcaster Erin Molan renewed her call for the global release of unedited Hamas body-cam and GoPro footage from the October 7, 2023, massacre, saying the world must be forced to witness the “celebratory joy” terrorists displayed while committing rape, murder, and mutilation. Molan, former Sky News Australia anchor and current host of The Erin Molan Show, visited the sites of the Nova music festival slaughter and ravaged kibbutzim last year. She told Skorski that what disturbed her most was not only the brutality itself, but the “reveling” and “celebration” captured on video by the Hamas terrorists as they burned babies alive, decapitated elderly residents, and paraded mutilated bodies. “These weren't just acts of murder,” Molan said. “They were laughing. They were proud. They were filming it like it was the greatest day of their lives.” The Australian broadcaster has emerged as one of the most outspoken non-Jewish voices against antisemitism and pro-Hamas apologism in the West. A year ago, she released a widely viewed video condemning the “moral decline” of Western feminists who remained silent—or worse, marched in solidarity with Hamas—after verified reports of systematic sexual violence against Israeli women and girls. Molan singled out conservative commentators Candace Owens and Tucker Carlson, accusing them of “Israel-bashing for clicks” and abandoning moral clarity in favor of contrarian outrage. She also excoriated her fellow Australians who stayed silent when pro-Hamas demonstrators gathered outside the Sydney Opera House days after the massacre chanting “Gas the Jews” and “Death to the Jews.” When Skorski asked whether Israel made a public-relations mistake by withholding the most graphic October 7 footage out of respect for victims' families, Molan said the majority of bereaved families she met personally told her they would have supported releasing the material if it could wake up the world. “Most of the families I spoke with said, ‘Show it. Let the world see what they did to our children, our parents, our babies,'” Molan recounted. The broadcaster, whose father served in Iraq against the Taliban, ISIS, and Al-Qaeda, drew direct parallels between the Islamist groups her father fought and the Hamas terrorists who proudly documented their own war crimes. Molan now travels internationally speaking primarily to non-Jewish audiences who she believes are vulnerable to Muslim Brotherhood-linked propaganda dominating social media and campuses. She asks listeners to imagine themselves in the place of Shiri Bibas, the young mother dragged away at gunpoint with her two red-headed sons—Ariel, 4, and 9-month-old Kfir—still held hostage in Gaza more than two years later. “What if that was you on the back of that motorcycle with your babies?” she challenges audiences. Warning that the Muslim Brotherhood's strategy is not tanks but indoctrination, Molan said Western nations—particularly France and Great Britain—have “opened their doors” to jihadist ideology while offering lavish welfare and political concessions. “Europe is losing its identity because it refuses to see the enemy within,” she said. “And until the world is forced to look at what happened on October 7—what Hamas is proud of—we will keep sleepwalking toward the same fate.” -VIN News Subscribe to Alan Skorski Reports Youtube at: https://www.youtube.com/@AlanSkorskiReports Alan Skorski Reports 10DEC2025 - PODCAST

In this episode, we sit down with Melanie Rembrandt — award-winning author, copywriter, ghostwriter, speaker, and the original direct response publicist. With decades of experience helping entrepreneurs amplify their message, Melanie has become a trusted voice in the worlds of marketing, PR, and business growth.   Her insights have been featured in leading publications such as Harvard Business Review, The Rich Dad Company, and HR Executive, and she's shared the stage with industry legends at Dan Kennedy's No B.S. events and Robert Kiyosaki's Rich Dad seminars.   Tune in to discover how to attract more clients, increase credibility, and grow your business through the power of words and strategic publicity. Whether you're a startup founder or seasoned entrepreneur, Melanie's practical wisdom will help you communicate with confidence and turn your message into measurable results.  

Here's something that should worry every marketing leader: 30% of citations in ChatGPT's top 1,000 searches come from websites that don't rank anywhere on Google.Your SEO strategy might be flawless. Your content might be exceptional. But if you're ignoring digital PR, you're invisible where it increasingly matters most — in AI-powered search results that your highest-value prospects are using to make purchasing decisions.The businesses dominating in 2026 won't be the ones with the best SEO alone. They'll be the ones who've mastered the new digital PR playbook that builds visibility across traditional search, AI platforms, and third-party publications simultaneously.In this episode, Charlie Marchant (CEO) and Dale Davies (Head of Marketing) reveal:Why digital PR has evolved beyond link building into a multi-channel strategy encompassing brand mentions, thought leadership, and AI visibility — and how the smartest brands are orchestrating all these elements togetherThe exact framework for building a digital PR strategy that works across both traditional search and AI platforms — including how to identify target publications, create compelling story angles, and secure placements that drive actual business resultsReal campaign breakdowns from award-winning work, including how we generated over 11,000 leads in 12 months for DSLD Mortgage and made ZUGU the top-recommended iPad case across multiple AI platformsWhy B2B companies can achieve remarkable digital PR results through industry surveys, benchmark reports, awards, and thought leadership — with specific tactics for positioning executives as go-to expert sourcesThe critical measurement shift happening right now: from counting links alone to tracking brand mentions, AI citation visibility, and sentiment across third-party publicationsHow to reverse-engineer your competitors' digital PR success by analysing their backlink profiles and the citations appearing in AI responses for your key topicsAs Charlie explains in the pod:"Digital PR is becoming even more important than it was, and I don't want to undervalue how important it has been because it's underpinned many a successful organic search campaign for years, decades, if we're honest. It's becoming even more important now and moving into 2026 because AI and LLMs reference offsite content much more than they reference your own website."If you're ready to build a digital PR strategy that positions your brand for success across every channel where your customers make purchasing decisions, this episode provides your complete roadmap for 2026 and beyond.

When your marriage becomes a media strategy, what do you say—and what do you not say?In this episode, Molly McPherson breaks down Cheryl Hines' carefully crafted response to rumors surrounding her husband, RFK Jr., and journalist Olivia Nuzzi. Fresh off her appearance on the Katie Miller Podcast, Hines offered a masterclass in polished PR talk, leaning on trust, communication, and a dash of Kennedy-style deflection.But was it authenticity or choreography?Molly dissects:The Kennedy family's long history of narrative controlHow Hines framed her marriage as a story of trust and composureWhat her phrasing reveals about modern political spouse PRThe difference between personal grace and public messagingWhy sometimes the smartest media move is saying less (with confidence)Tune in for an unfiltered look at how Hollywood charm meets political spin—and what it teaches us about image, loyalty, and the art of public denial.Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider's hub for communicators who want strategy with spine—and a little side-eye where it counts.Follow Molly on Substack Subscribe to Molly's Weekly Newsletter Subscribe to Molly's Live Events Calendar. Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting. This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself. Follow & Connect with Molly: https://www.youtube.com/mollymcpherson https://mollymc...

Braden Gall and Steve Cavendish talk Nashville sports, media and business. Amy Adams Strunk still refuses to answer questions about her decisions and strategy. What should she say? College Gameday platformed James Franklin as Nick Saban hosted the pity party. Who should be the celebrity picker for Gameday when it comes to Nashville? The SEC officiating scandal is unfolding and Braden reviews his first European soccer match. Thanks, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠8th & Roast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Become a ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Nashville Banner member.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Sign up to Lower Broad Hockey⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ here.

Bold Bean Co grew 250% by redefining beans as a premium, building community through storytelling, and scaling with purpose.For more on Bold Bean Co and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Imagine turning media attention into real business growth. For service-based small business owners, publicity is about turning visibility into profit.In this episode, Mickie Kennedy, founder of eReleases, shares exactly how you can use PR to grow your credibility and revenue. He explains how press releases, when done right, can open doors to media coverage, attract your ideal clients, and create long-term financial success.  Key takeaways:Why do most press releases fail? 97% of press releases generate no earned media and what separates the 3% that succeed.Press releases that actually work. Write story-based press releases that highlight real customer experiences.The difference between PR and ads. Ads push products, but PR builds trust.  How to define success. Success is generating real opportunities, partnerships, and revenue for your business.Practical PR strategies you can use. Proven tactics that small business owners can implement to stand out in their industry.Tune into the episode of ▶️ Turn Publicity Into Profit: The PR Strategy That Works.Find more podcast episodes on our website: anderscpa.com/learn/podcasts/  Episode resources:●       Anders Virtual CFO by Anders website: anderscpa.com  ●       Love our content? Sign up for our newsletter:  https://anderscpa.com/learn/    ●       Check out the Virtual CFO Playbook Course:  https://anderscpa.com/virtual-cfo-services/vcfo-playbook/     Quotes-Mickie Kennedy: ""Product and service launches are common, but they often miss the story. Add use cases and real client experiences to make it newsworthy."-Jody Grunden: "PR isn't just ads in disguise. It's about telling stories that uncover opportunities to generate revenue for your company."Mickie Kennedy is the founder of eReleases, a leading press release distribution service dedicated to helping small businesses, startups, and authors gain credibility and authority through strategic publicity. He has mastered the art of turning press releases into real profit and positioning brands as industry leaders.  Mickie's proven system ensures businesses dominate the front page of Google and attract the recognition they deserve. Beyond PR, he is also a published poet, bringing creativity and perspective to every story he helps share.Website: https://www.ereleases.com/    FB: https://www.facebook.com/mickie.kennedy/https://www.facebook.com/ereleases.press.release.distribution   LI: https://www.linkedin.com/in/publicity/   IG: https://www.instagram.com/ereleasespr/?hl=en  X: https://x.com/ereleases/   The Creative Agency Success Show helps service-based business owners master the financial side of growth. Hosted by Jamie Nau, Director of Virtual CFO Services/ Virtual CFO, and Jody Grunden, Partner and Virtual CFO Practice Leader at Anders CPAs + Advisors, the podcas

When the internet comes for you, your instinct is to fight back or disappear. Neither helps. In this episode, Molly breaks down her simple, proven 90-second rule for handling online hate without losing your cool or your credibility.You'll learn:Why outrage online is a revolving door (and why it's never really about you).How to recognize when your brain has flipped into fight-or-flight mode—and what to do about it.The golden rule of when not to apologize (and where to respond instead).How to move from panic to power in less time than it takes to make a cup of coffee.If you've ever dealt with critics, trolls, or just plain mean people online, this one's for you.Bonus: Want to learn how to respond to any crisis with confidence?Join Molly's free live training: The First Hour: How to Respond to Any Crisis Before It SpiralsYou'll discover:The 3 critical steps every communicator must take in the first hour of a crisis.The biggest mistakes that tank trust (and how to avoid them).How to draft a holding statement in minutes instead of hours.Spots are limited—grab yours now HERE. Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider's hub for communicators who want strategy with spine—and a little side-eye where it counts.Follow Molly on Substack Subscribe to Molly's Weekly Newsletter Subscribe to Molly's Live Events Calendar. Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting. This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself. Follow & Connect with Molly: https://www.youtube.com/mollymcpherson https://mollymc...

Send us a textOur Guest:Our episode guest is Amy Dunham, chief communications officer at Habitat for Humanity International. Overseeing the organization's global brand, marketing, and communications strategy, she helps reach audiences across all 50 U.S. states and more than 70 countries. Amy is a seasoned communications leader passionate about using market insights to shape strategy and strengthen engagement worldwide.Five things you'll learn from this episode:1. How to leverage market insights to shape and guide PR strategy2. The balance of art, science, and passion in effective strategic planning3. Practical ways communicators can advocate for audiences at the strategy table4. How messaging and strategy must stay in lockstep to maintain credibility and consistency across audiences5. How brand perception gaps create opportunities for stronger audience engagement Quotables“The human brain always absorbs things best in threes. And communications know if you've got 15 priorities, you have no priorities. When setting priorities, it has to be a clear way to say yes and to say no. If it doesn't give you the ability to say no, then it's not really helping you set a strategy.” — Amy Dunham“You can't have good communication or public relations strategy without messaging. They're in lockstep together.” — @JasonMudd9“To really stand out in PR, whatever you're doing, is to make sure you're saying things that are provocative, contrary, and have a unique point of view from what everybody else is saying because otherwise, you're just going to blend in and not stand out.” — @JasonMudd9“It's not a conversation about ‘I know better' versus ‘you know better.' It's much more about ‘Here's what the data indicates, and now here's the flexibility to be able to use it in the way that works best in your market.'” — Amy Dunham“It's really through the lens of ‘How can I add value in a way to enable their work?' rather than to direct how things should get done.” — Amy DunhamIf you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.About Amy DunhamAmy leads Habitat for Humanity's brand, marketing campaigns, and communications efforts across its global footprint in all 50 U.S. states and in more than 70 countries. Before joining Habitat in 2022, she held brand and communications roles at the NCAA, the U.S. Department of Homeland Security, and US Airways.Guest's contact info and resources:Amy (Kudwa) Dunham on LinkedInHabitat for Humanity websiteFact Fullness by Hans RoslingCrucial ConversationsAdditional Resources:Support the show On Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

Right About Now with Ryan Alford Join media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential.     Resources: Right About Now Newsletter | Free Podcast Monetization Course | Join The Network |Follow Us On Instagram | Subscribe To Our Youtube Channel | Vibe Science Media   SUMMARY In this episode of "Right About Now," host Ryan Alford talks with Jason Kocina, Director of Digital Marketing and Media Relations, about the evolving marketing landscape. They discuss the shift from traditional PR and media to integrated digital strategies, the growing impact of AI on SEO and content creation, and the importance of strong messaging and understanding your audience. Jason shares practical insights on adapting to new channels, using AI tools effectively, and maintaining marketing fundamentals amid rapid change. The episode offers actionable advice for businesses navigating today’s fast-moving marketing world. TAKEAWAYS Current landscape of marketing and its evolution from the 1990s to today Integration of AI tools in marketing, SEO, and public relations Importance of foundational marketing elements, such as messaging and target audience understanding The role of earned media and public relations in brand awareness Shift from traditional media to targeted and digital marketing channels Impact of AI on search behaviors and marketing strategies The changing dynamics of SEO in an AI-driven environment The significance of adapting marketing strategies to new technologies and platforms The value of human expertise in executing marketing programs alongside AI tools Trends in paid advertising and the effectiveness of various media channels, including social media and Google Ads  

This week, Ivy Slater, host of Her Success Story, chats with her guest, Annie Hoffman. The two talk about Annie's journey from early goal-setting and breaking into network sports production as a woman, to building her own PR and media training company that serves C-suite executives, authors, athletes, and entrepreneurs. They explore the shift toward digital and social media, the importance of authenticity in building a legacy, and the behind-the-scenes work Annie does to help clients confidently share their message with the world. In this episode, we discuss: How Annie got her start in PR What advice Annie offers to leaders about visibility When manifestation comes into the process Why blending mindset and strategy is crucial in Annie's work How Annie supports clients in becoming media stars Who benefits from Annie's methods   Annie Hoffman is an expert media trainer and PR strategist. Annie's mission is simple: to help high-performing professionals confidently navigate every media opportunity – whether on TV/radio, on social media, or in the press – so they can build impactful brands that last. Annie partners with C-suite executives, broadcasters, athletes/coaches, authors, Esports professionals, and thought leaders who are ready to increase visibility, elevate their public presence, and communicate with authenticity, clarity, and impact. Website: www.anniehhoffman.com Social Media Links: Instagram: @anniehhoffman Twitter (X): @anniehhoffman LinkedIn: @anniehhoffman Facebook: @Annie H. Hoffman TikTok: @anniehhoffman        

That Solo Life, Episode 316: Gen Alpha's Surprising Influence on Your PR Strategy Episode Summary In this episode, hosts Karen Swim and Michelle Kane dive into a fascinating study about Generation Alpha—today's kids and teens aged 0-15. You might think your target audience is the adults with the wallets, but this new generation is wielding surprising economic power, influencing major family purchases from cars to technology. Karen and Michelle explore what this shift means for PR and communications professionals. They discuss how to adapt your messaging to acknowledge this younger, content-savvy audience without alienating the primary buyers. The conversation underscores the importance of crafting authentic, high-quality, and personal content that resonates with Gen Alpha's values, treating them as influencers rather than just children. Tune in to learn how to future-proof your PR strategy by understanding the decisive role this generation plays in today's purchasing decisions. Episode Highlights [00:56] Introduction to the PR News Online study on Generation Alpha's economic influence. [01:49] Discussion on how Gen Alpha is shaping B2C and even B2B purchasing decisions in areas like technology and vacations. [03:01] The challenge for communicators: How to craft messaging that appeals to Gen Alpha's interests without directly targeting them. [04:26] The fine line between being inclusive of younger audiences and creating "kid branding" that can quickly become a turn-off. [05:06] Why Gen Alpha prioritizes authentic, quality content over sheer fame, and what this means for brands and creators. [06:42] The importance of personalizing communications to feel like a "For You Page" (FYP) to connect with modern audiences. [08:11] How to balance your messaging to acknowledge the multiple influencers in a family's purchasing cycle, including kids who introduce parents to new brands. [09:43] The long-term benefit of building brand relationships with consumers from a much earlier age. [10:43] A look at the future: How Gen Alpha's focus on critical thinking and facts could reshape the communication landscape. Related Episodes & Additional Information USC Annenberg and ACC Study. Gen Alpha: Mini, Mighty, and Market Ready Host & Show Info That Solo Life is a podcast created for public relations, communication, and marketing professionals who work as independent and small practitioners. Hosted by Karen Swim, APR, founder of Words For Hire and President of Solo PR, and Michelle Kane, Principal of Voice Matters, the show delivers expert insights, encouragement, and advice for solo PR pros navigating today's dynamic professional landscape.   Loved this episode? Don't keep it to yourself! Share it with a fellow PR pro and be sure to subscribe on your favorite podcast platform so you never miss an insight. We'd also love it if you could leave us a review; even a sentence or two will make a difference!

Ready to double down in Q4 without living on Instagram? This episode is your playbook for next-level visibility. PR powerhouse Gloria Chou is back to share the surprising shifts editors are making right now, why gift guides are your fastest path to credible traffic, and how AI-driven search is quietly picking the brands it will recommend next (hint: you want to be one of them). You'll hear how scrappy founders are landing features in weeks, the simple assets buyers and journalists actually need, and the mindset that turns “busy season” into your biggest sales season. Tune in to walk away with clear priorities, fresh pitch angles, and the confidence to get seen—and sold—beyond social.In This Episode, You'll Learn:00:00 - Who is Gloria Chou PR?02:02 - Why you should be EXCITED for busy season!05:00 - How to get your product into gift guides.06:39 - What makes you stand out to press editors?08:00 - The #1 AI tip no one is talking about!09:47 - How important are great product photos?11:05 - How to get more PR in five minutes with Perplexity!14:44 - What do PR experts look for in your pitch?20:37 - How often should you send out pitches about your product?23:00 - How to rank on AI's SEO and get recommended by Chat GPT.26:26 - Why you should set up Google News Alerts for your name and your product's name.28:55 - A smarter way to prompt AI searches.30:54 - How to avoid overwhelm in your busiest season.34:45 - How 10% of your actions can drive 90% more results!Resources + LinksThe wait is over! Enrollment for The Product Boss Sales Accelerator is now open. This is the program where product-based business owners just like you learn how to grow sales, expand into new channels, and build profitable businesses, without piecing it all together alone. Enrollment won't be open for long, so grab your spot before doors close. Sign up here. Get business tips sent right to your inbox - join the newsletter!Watch on YouTubeFollowJacqueline on IG: @theproductbosstheproductboss.comGloria Chou: @gloriachoupr

I almost never say yes to cold pitches. But one late night, I opened an email from Meghan Ely of OFD Consulting—and instead of deleting it, I hit reply. It was researched, personal, and actually useful. That same energy comes through in this conversation, where Meghan shares how she's helped creatives land features in The New York Times, Brides, Martha Stewart, People, and more. This episode will shift how you think about PR—not as something reserved for celebrities or giant corporations, but as a powerful tool for any creative entrepreneur ready to be seen. In this episode, we cover: The real difference between PR and marketing—and why Instagram isn't PR The anatomy of a great wedding submission (permissions, vendor credits, and photo curation that tells a story) How to jump on cultural moments (like Taylor & Travis) with smart, timely commentary The truth about pay-to-play, advertising, and how to promote ethically Why rejection is part of the process and how to separate your self-worth from submissions Client success stories where press built authority, trust, and long-term bookings How OFD Collective helps creatives get quoted, featured, and speaking opportunities Meghan is smart, warm, and refreshingly candid. If you've ever wondered how to get published—or if you're tired of trying to DIY submissions—you'll love this conversation. Meet Meghan OFD Consulting owner, Meghan Ely, combines in-the-trenches event experience with a love of wedding PR to empower her clients to take their businesses to new heights. Her team's publicity efforts are regularly honored by the Public Relations Society of America, and more recently, Eventex named her one of the most influential Wedding Professionals in the Industry. A long-time industry speaker and writer, she has regularly earned clients' press in such outlets as the New York Times, Brides, Martha Stewart Weddings, People, Bridal Guide, Architectural Digest and Style Me Pretty, among many others. Meghan is a past national president WIPA and is a member of the Allied Council for the National Society of Black Wedding and Event Professionals. Connect with Meghan Meghan's WebsiteOFD Collective Membership

He became CMO of GoodRx in just five years, then started taking big swings: reviving nostalgic jingles, building an audio-first brand strategy, and proving that sound can punch through today's visual overload.Ryan Sullivan joins Marketing Trends to share how he moved from performance marketer to CMO at record speed, why he's betting on radio and podcasts, and how a singing prairie dog and memorable earworms can do serious brand-building work.Ryan and Stephanie dig into balancing art and science in measurement, evolving a beloved brand without throwing away equity, launching the “Savings Wrangler” platform largely in-house, and the PR and discoverability strategies built for an AI-driven search world. If you care about growth that lasts longer than a dashboard refresh, this conversation is for you.Listen for: how to rise to CMO in five years, making audio an advantage, crafting jingles that stick, designing a multi-horizon measurement system, and scaling brand salience without a costly rebrand. Key Moments: 00:00 Introduction to GoodRx's Marketing Strategy01:37 How Ryan Sullivan Became a CMO in Five Years05:34 Measurement and Marketing Efficacy10:57 The Savings Wrangler Campaign29:50 Balancing B2C and B2B Marketing32:40 The Importance of Brand Consistency36:38 Contrarian Marketing Bets37:21 The Power of Audio in Marketing41:32 Leveraging Third Party Content for AI Brand Discovery45:15 Balancing Data and Intuition in Marketing51:26 Building a Robust Measurement System01:00:55 Lightning Round: Quickfire Questions For GoodRx's CMO Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The Rush Hour Podcast – Afternoon Edition Sponsored by Tropical Smoothie Cafe Today's top story: Donald Trump and Pete Hegseth sit down with military leaders in what might be the most bizarre, staged PR event we've seen in years. We'll break down the optics, the message, and why this one felt more like theater than strategy. We're also diving into Blake Lively's latest court filings—she's subtly shifting the words and tone in her legal language, and it could signal a whole new direction in her ongoing battle. And finally, the headlines are buzzing about Keith Urban and Nicole Kidman's divorce. Beyond the heartbreak, it's turning into a clash of PR strategies, home renovations, and possibly a big reunion moment that nobody saw coming. This afternoon, it's all about power plays, word games, and high-profile breakups—and we're breaking it all down for you.

Episode 186: Automate Your Lead Generation with our FREE online course: https://go.digitaltrailblazer.com/auto-leads-course-freeOnline business owners face a major credibility gap when trying to reach new audiences. Unlike established brands, coaches and course creators starting from scratch must prove their expertise to complete strangers who have no reason to trust them. This makes it incredibly difficult to convert prospects into paying clients, especially for high-ticket services where trust is essential.In this episode, Melissa Guenette teaches us how to leverage mass media appearances to instantly gain credibility and reach pre-warmed audiences. She reveals how to create professional media kits, secure spots on local TV shows and podcasts, prepare for both short 5-minute segments and longer interviews, and most importantly, how to convert these appearances into actual leads and sales by maximizing the content before, during, and after each media opportunity.About Melissa Guenette: Melissa is a media strategist, entrepreneur, and fashion stylist with a passion for helping people and brands get seen, heard, and remembered. As the founder and CEO of A-List Media Solutions, Melissa works with entrepreneurs, authors, and thought leaders to amplify their visibility through strategic media placements, personal branding, and compelling storytelling.With over 20 years experience in the industry, Melissa founded and grew MG Social into one of Canada's top PR and social media firms, which she eventually sold. She also created SPED My City, a project that blends advocacy with brand empowerment. As a fashion stylist and image consultant, Melissa also helps professionals and public figures align their outward appearance with their message and mission.Whether she's styling a client, landing a front-page feature, or emceeing a live event, Melissa brings energy, strategy, and heart to everything she does.Connect with Melissa:Email: media@alistmediasolutions.com https://www.alistmediasolutions.com/ https://www.facebook.com/AListMediaSolution https://www.instagram.com/alistmediasolutions/Want to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend. Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script✅ Connect With Us:Website - https://DigitalTrailblazer.comFacebook - https://www.facebook.com/digitaltrailblazerTikTok: https://www.tiktok.com/@digitaltrailblazerTwitter: https://twitter.com/DgtlTrailblazerInstagram: https://www.instagram.com/DigitalTrailblazer

Welcome back to the LuxeGen Group Chat! In this episode, Daisy Reed is joined by Saroop Sangha and Poppy Edmonds. First up, the three discuss the chaos surrounding Hailey Bieber's pop-up and why her “bad PR” might have been a genius move. Then they move onto Jacob Elordi's random personality soft-launch via a casual TikTok with Romy Mars. In the fashion chat, it's all about their Abercrombie & Fitch denim faves – they break down how they're styling them for autumn and why the brand is having such a moment. There's also the news regarding the Jonas Brothers starring in a Christmas film (cue Disney Channel nostalgia), plus a stroll down memory lane as the team reveal their favourite childhood shows. They also get into some iconic brand moments – from the new Crocs launch to Mitchum's rogue but effective PR strategies. To round things off, the LGs share what they're loving right now: The Gathering on Netflix, the return of Celebrity Traitors and a few product recs you'll want to add to your list…Follow us on:Instagram | https://bit.ly/3X0xm27TikTok | http://bit.ly/3jvwlBEPodcast | https://open.spotify.com/show/60SxAVVuD3LrgLdlKuy3uH Panel:Daisy Reed | https://www.instagram.com/daisreed/Vegan Leather Biker Jacket | https://imp.i254217.net/DyGMJdMid-Rise Barrel Jean | https://imp.i254217.net/Z65e4kBra-Free 90s Cami | https://imp.i254217.net/9LDBr3Poppy Edmonds | https://www.instagram.com/poppyedmondss/High-Rise 90s Relaxed Jean | https://imp.i254217.net/POEqWQBella Tie-Front Cami | https://imp.i254217.net/qz9GBYRelaxed Mockneck Vegan Leather Bomber Jacket | https://imp.i254217.net/QjLxWoSaroop Sangha | https://www.instagram.com/saroop.k.s/Mid-Rise Barrel Jean | https://imp.i254217.net/Z65e4kEssential Tuckable Baby Tee | https://imp.i254217.net/2azBJQMid-Length Waxed Barn Jacket | https://imp.i254217.net/LKBYWYAD | Abercrombie & Fitch | https://www.abercrombie.com/shop/uk Hosted on Acast. See acast.com/privacy for more information.

In this episode, Nicholas talks with PR strategist and Forbes thought leader Liana Zavo about building trust through third‑party validation, the role of video in modern PR, why press releases aren't a PR strategy, and how to repurpose earned media into months of content. We also cover her 21‑Day Personal Branding Challenge and Media Bootcamp.Chapters: 00:00 Intro 02:00 Liana's origin story 04:05 Going global & U.S. credibility 05:20 PR vs ads for trust 09:00 Social + AI changed PR 11:00 Press releases vs PR 13:10 The “Pink Book” 15:00 Practicing what you preach 16:30 21‑Day Challenge & BootcampFind out more rom Liana:https://zavomediapr.com/ Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy

You know visibility is the next step. You've built the offer, you've got the track record… but something still holds you back and it sounds like: "Am I big enough?" "Why would anyone care what I have to say?" "Who am I to be featured?"In this episode, I'm joined by media expert Nicole Pearl to talk about what really makes visibility easier—and why the answer isn't more polish or a bigger audience.When you lead with your message, your mission, and the people you're here to serve, the fear fades and the right opportunities come forward. That is the power of brand authenticity.Whether you're navigating the thought leader identity shift or you're PR-curious, this episode is packed with perspective, practical tips, and a fresh approach to getting visible without burning out.

Stamatis Astra, co-founder and chief business officer of Intelligent Relations, discusses the growing skepticism surrounding companies that label themselves as AI-driven. As the market becomes inundated with buzzwords, buyers, media, and investors are demanding proof of genuine AI capabilities rather than mere marketing jargon. Astra emphasizes the importance of honesty in branding, urging companies to highlight their actual use of AI without exaggeration. He outlines the three main aspects of AI in the current landscape: generative AI, enhanced data analysis, and autonomous agents, noting that most applications today fall into the generative category.Astra advises brands to communicate their AI capabilities transparently, focusing on tangible results rather than vague claims. He suggests that companies should showcase specific examples of how they utilize AI to improve customer interactions and streamline processes. By providing clear, relatable demonstrations of AI in action, brands can cut through the noise and build trust with their audience. Astra believes that while AI can enhance efficiency, it cannot replace the critical thinking and creativity that humans bring to the table.The conversation also touches on the metrics used to measure the effectiveness of AI in public relations. Astra asserts that traditional metrics such as engagement, churn, and new users remain relevant, as AI serves as a tool to enhance these existing measures. He highlights the importance of user engagement as a key indicator of success, emphasizing that AI should ultimately make life easier for customers and improve their experience.Looking ahead, Astra predicts significant changes in the cost and accessibility of AI technologies. He foresees a future where creating databases and utilizing AI-driven systems becomes increasingly affordable and efficient. This shift will unlock new opportunities for businesses to leverage AI in innovative ways, ultimately transforming the landscape of public relations and communication. All our Sponsors: https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on:LinkedIn: https://www.linkedin.com/company/28908079/YouTube: https://youtube.com/mspradio/Facebook: https://www.facebook.com/mspradionews/Instagram: https://www.instagram.com/mspradio/TikTok: https://www.tiktok.com/@businessoftechBluesky: https://bsky.app/profile/businessof.tech

S6 Ep2 – Sarah Woodhouse is a dynamic PR strategist, co-owner and Director of Ambitious, a Bristol-based public relations agency in the UK renowned for supporting fast-growing businesses with strategic comms, content, and innovation-led campaigns. In this episode, Sarah shares her remarkable journey from launching her PR career in London to building an agency in Asia, scaling it across Greater China and Singapore, and returning to the UK to drive growth at Ambitious. She unpacks the evolution of PR in today's digital and AI-driven world, offers invaluable insights into managing brand reputation, and explores the impact of culture, gender, and technology on the industry. The conversation also delves deep into the power of networking and storytelling for founders.

This episode covers a range of political topics from the perspective of the hosts. The first segment focuses on what the hosts describe as new revelations about former FBI Director James Comey, alleging he is a "felon" who leaked classified data and killed two criminal investigations into Hillary Clinton. They analyze Comey's recent public statements, including his use of Taylor Swift, as a desperate PR strategy to garner public support and avoid prosecution. The hosts claim this is an attempt to target "liberal women voters," whom they refer to as the "dumbest" voter group. The discussion then shifts to a recent summit between Donald Trump and Vladimir Putin. The hosts characterize the meeting as a powerful act that exonerated both men from the "Russia hoax," which they claim was a lie created by the "deep state" to justify sanctions against Russia and provoke a war. They also discuss Trump's peace efforts and a theory that NATO is intentionally prolonging the conflict for profit by attacking Russia from civilian areas to elicit a response. Finally, the hosts address what they call a "civil war" in America over immigration. They use the example of an illegal immigrant with a commercial driver's license from California who caused a fatal accident in Florida. They also criticize California Governor Gavin Newsom for allegedly launching an investigation into ICE for enforcing immigration law.

This episode delves into what the hosts describe as a series of bombshell revelations from the previous week concerning former FBI director James Comey. They assert that new information proves Comey illegally leaked classified data and deliberately shut down two separate criminal investigations into Hillary Clinton's activities. The hosts argue that these actions are serious felonies and that Comey is in "big trouble." In response to his legal jeopardy, they claim Comey has hired a PR firm to launch a public relations campaign, which they believe is evidenced by his recent, bizarre public statements quoting Taylor Swift. The hosts interpret this as a desperate attempt to sway public opinion and appeal to what they describe as a specific demographic of "white liberal voting women," whom they characterize as the "dumbest and most destructive" voter group. The segment ends by mocking Comey's efforts and expressing hope that he faces serious legal consequences, much like the ones they claim were fabricated against Donald Trump.

You know that feeling when you hear "link building" and immediately think of sketchy tactics that'll get your site penalized? Yeah, me too. But here's the thing—while the spammy guest posting networks got nuked by Google's helpful content updates, the smart marketers pivoted to something way more sustainable: digital PR. My guest today, Vince Nero from BuzzStream, spent years at agencies like Siege Media figuring out what actually works (spoiler: it's not buying links from "tech123.com"). Instead of chasing quick wins that blow up in your face, he's going to show you how to create content that journalists actually want to link to—because it's genuinely newsworthy, not because you paid them to care. https://www.theagentsofchange.com/595 Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at https://www.takeflyte.com/contact

Is your design business ready to take the next step with PR? If you've been wondering how public relations could help you grow your firm but aren't sure when or how to get started, you're in the right place. In this episode, we dive into the strategies that can take your brand from local visibility to national recognition.   I'm joined by Allison Hay, a seasoned communications strategist and PR expert with over a decade of experience in the design industry. She has worked with top-tier design firms and brands, helping them secure media coverage and amplify their presence. Allison shares her expert advice on how to navigate the world of PR and what you need to do to see measurable results, whether you're just starting to explore PR or ready to elevate your approach.   Get full show notes, transcript, and more information here: https://www.desicreswell.com/147   For the resources mentioned in this episode, click here: https://www.desicreswell.com/resources

Hila Lauterbach, Founder of 10x GTM, and Klue Advisor. 10x GTM is a company partnering with high-growth B2B SaaS companies to accelerate revenue through strategic GTM and product marketing excellence. In this episode, KJ Hila discuss the rise of data-driven and AI-powered investment models—and why they’re not enough on their own. They also explore the most common go-to-market mistakes: lack of alignment, unclear audience, and missing foundational strategy. Key Takeaways: [5:47] Hila’s Origin Story & Overcoming Rejection [13:45] The Broken Investment Model [16:39] Building a Repeatable Go-to-Market Engine [26:50] The Future of SaaS & AI’s Impact Quote of the Show (27:00): “Every time the door was closed, I built a new door. You have to keep iterating, keep believing, and keep working hard towards your goals.” – Hila Lauterbach Join our Anti-PR newsletter where we’re keeping a watchful and clever eye on PR trends, PR fails, and interesting news in tech so you don't have to. You're welcome. Want PR that actually matters? Get 30 minutes of expert advice in a fast-paced, zero-nonsense session from Karla Jo Helms, a veteran Crisis PR and Anti-PR Strategist who knows how to tell your story in the best possible light and get the exposure you need to disrupt your industry. Click here to book your call: https://info.jotopr.com/free-anti-pr-eval Ways to connect with Hila Lauterbach: LinkedIn: https://www.linkedin.com/in/hilalauterbachmarketing Company Websites: 10XGTM.com and https://klue.com/ How to get more Disruption/Interruption: Amazon Music - https://music.amazon.com/podcasts/eccda84d-4d5b-4c52-ba54-7fd8af3cbe87/disruption-interruption Apple Podcast - https://podcasts.apple.com/us/podcast/disruption-interruption/id1581985755 Spotify - https://open.spotify.com/show/6yGSwcSp8J354awJkCmJlDSee omnystudio.com/listener for privacy information.

Brian Gilman is the Chief Marketing Officer of ThetaRay, a fintech company that provides AI-powered solutions to detect and prevent financial crimes like money laundering, fraud, and terrorist financing. In this episode, KJ and Brian Gilman explore how AI is transforming the fight against financial crime in the banking industry. They discuss the limitations of legacy rules-based systems, the power of AI-driven pattern recognition, and the future of compliance and risk management. Key Takeaways: 03:00 – The State of Financial Crime 20–30% of global financial transactions may be linked to crime. $4B+ in fines for money laundering in 2023 alone. 07:00 – How AI Changes the Game AI identifies hidden patterns and criminal networks. Reduces false positives, enabling secure growth in high-risk markets. 10:00 – Marketing Disruptive Tech Messaging to C-suite: focus on pain points and compliance needs. The shift from traditional marketing funnels to meeting-based metrics. Quote of the Show (19:00): "AI has been one of the greatest enablers, but it has also been one of the greatest levelers of technology that I've ever seen. “ – Brian Gilman Join our Anti-PR newsletter where we’re keeping a watchful and clever eye on PR trends, PR fails, and interesting news in tech so you don't have to. You're welcome. Want PR that actually matters? Get 30 minutes of expert advice in a fast-paced, zero-nonsense session from Karla Jo Helms, a veteran Crisis PR and Anti-PR Strategist who knows how to tell your story in the best possible light and get the exposure you need to disrupt your industry. Click here to book your call: https://info.jotopr.com/free-anti-pr-eval Ways to connect with Brian Gilman: LinkedIn: https://www.linkedin.com/in/bgilman1/ Company Website: thetaray.com How to get more Disruption/Interruption: Amazon Music - https://music.amazon.com/podcasts/eccda84d-4d5b-4c52-ba54-7fd8af3cbe87/disruption-interruption Apple Podcast - https://podcasts.apple.com/us/podcast/disruption-interruption/id1581985755 Spotify - https://open.spotify.com/show/6yGSwcSp8J354awJkCmJlDSee omnystudio.com/listener for privacy information.

Want to get your business featured in the media—but don't have the budget for a publicist?This video breaks down exactly how to do your own PR and get your brand seen across local, print, and digital outlets.Whether you're a product-based business, a personal brand, or a small service provider—this episode will walk you through how to get started with visibility the smart, strategic way.

Alice Chen, Partner and U.S. Lead at Pender Hastings Capital, a real estate private equity firm which invests in scalable strategies in Canada and the United States. In this episode, KJ and Alice explore issues surrounding the significant housing deficit, and how Alice’s firm is creating scalable solutions by entering the niche market of land entitlement and horizontal development. Episode Highlights: 12:14 The Impact of the Housing Deficit 17:19 Urban Density Strategies 17:41 Finding the Sweet Spot in Real Estate 18:49 Discovering Land Development 20:21 Understanding Horizontal Development Quote of the Show (23:00): "Real estate is increasingly a bigger problem, but with the right thinking, we can unlock its true potential." – Alice Chen Join our Anti-PR newsletter where we’re keeping a watchful and clever eye on PR trends, PR fails, and interesting news in tech so you don't have to. You're welcome. Want PR that actually matters? Get 30 minutes of expert advice in a fast-paced, zero-nonsense session from Karla Jo Helms, a veteran Crisis PR and Anti-PR Strategist who knows how to tell your story in the best possible light and get the exposure you need to disrupt your industry. Click here to book your call: https://info.jotopr.com/free-anti-pr-eval Ways to connect with Alice Chen: LinkedIn: https://www.linkedin.com/in/aliceychen Company Website: http://www.phcfunds.com How to get more Disruption/Interruption: Amazon Music - https://music.amazon.com/podcasts/eccda84d-4d5b-4c52-ba54-7fd8af3cbe87/disruption-interruption Apple Podcast - https://podcasts.apple.com/us/podcast/disruption-interruption/id1581985755 Spotify - https://open.spotify.com/show/6yGSwcSp8J354awJkCmJlDSee omnystudio.com/listener for privacy information.

IN CLEAR FOCUS: Guests Shanté Micah and Joshua Moody, co-founders of Good News, reveal how earned media builds unmatched credibility in today's fragmented attention landscape. They discuss the Good News Blueprint for systematic PR success, outdated practices to avoid, data-driven audience targeting, and creating compelling pitches under 200 words. Listen now to discover strategies for turning earned media coverage into lasting business assets.

In today's saturated, AI-driven, trust-recession market, your brand's reputation is either happening by default, or by design. In this episode, Kelly walks you through the critical importance of building a proactive, intentional PR strategy to grow your credibility, authority, and discoverability in 2025. From podcast appearances to features in articles, online reviews, and industry awards, Kelly shares how to create hundreds of organic visibility opportunities that help your business stand out without relying on a massive ad budget. If you want your brand to be seen, searched, and respected in your space, this episode offers a roadmap you can start executing immediately. TIMESTAMPS: 03:30 – The role of online reviews in brand awareness and leadership 05:00 – What PR actually includes: podcasting, articles, awards, and more 06:25 – Your perception vs. your customer's experience 08:10 – Selling the result vs. marketing what people actually value 09:40 – The trust recession: why what others say matters more than what you say 11:00 – How to become discoverable in a noisy digital world 12:35 – Free media vs. paid media: what's actually worth it 13:45 – OPA: How to leverage other people's audiences 15:00 – How to use PR to create mic-drop moments, deeper content, and repurposable assets Resources: Join The Virtual Business School Membership for $59/mo, no contract: https://go.virtualbusinessschool.com/joinvbs  Free Guide: The New Trust Building Funnel High Ticket Entreprenurs Are Using to Add 6+ Figures in Revenue: https://kellyroachinternational.kit.com/tbo  Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/  Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/

Most small business owners think earning media coverage is about luck or having the right connections. The truth? It's about understanding that journalists are humans with preferences, deadlines, and pet peeves—and treating them accordingly. PR maven Nancy Marshall has spent 35 years building relationships with journalists, from local Maine reporters to Al Roker from the Today Show. Her approach isn't about flashy pitches or aggressive follow-ups. It's about showing up consistently, being genuinely helpful, and remembering that every journalist operates differently. Some prefer a quick text, others want a formal email, and a few still appreciate the old-school coffee meeting. Whether you're a solo entrepreneur or managing marketing for a growing business, Nancy's insights will help you earn the kind of third-party validation that money can't buy—and turn those media mentions into real business growth. https://www.theagentsofchange.com/590 Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at https://www.takeflyte.com/contact

Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider's hub for communicators who want strategy with spine—and a little side-eye where it counts.Follow Molly → @MollyMcPherson Subscribe to PR Breakdown on Substack → prbreakdown.media Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting. Follow & Connect with Molly: https://www.youtube.com/mollymcpherson https://www.tiktok.com/@mollybmcpherson https://www.instagram.com/molly.mcpherson/ https://www.linkedin.com/in/mollymcpherson/ © 2025 The PR Breakdown with Molly McPherson

I want to hear your thoughts about the show and this episode. Text us here...Are you sitting on expertise but struggling to be seen? This week on Casa De Confidence, we're joined by PR powerhouse and former network TV producer Katie Riess, who shares how she went from booking political bigwigs at NBC and CBS to helping entrepreneurs craft media messages that land—and lead to real visibility.We unpack:Why confidence is the key to getting featured (and how to build it)What the “quiet expert crisis” is—and how to break free from itHow Katie pivoted her career after becoming a mom (and never looked back)The difference between pay-to-play PR vs. earned media—and why it mattersA simple tip to get yourself media-ready this weekWhether you're launching a book, podcast, or movement—this episode is your permission slip to stop hiding and start showing up.Grab Katie's FREE PR Content Calendar + Media Prep Resources: ktmediastrategies.comConnect with Katie on LinkedInReady to boost your podcast visibility? Book your Podcast Audit with us:This is an invitation to join a supportive community of purpose-driven entrepreneurs who are creating an impact in the world.A mastermind is a community of peers who exchange ideas, provide support, and offer sound advice for running a successful business.Join the Confident YOU Mastermind now at https://goconfidentlyservices.myflodesk.com/confidentyoumastermindSupport the showOther helpful resources for you: For more about me and what I do, check out my website. Do you want a podcast audit? Check out this link If you're looking for support to grow your business faster, be positioned as an authority in your industry, and impact the masses, schedule a call to explore if you'd be a good fit for one of my coaching programs. Thank you for listening to our podcast. Please Subscribe! Join our Facebook GroupInstagram, TikTok We love reviews! Please leave us a review.Contact us if you want to Launch, restart, or grow your podcast.

5-13-25 Morning Rush - Bachelor In Paradise Cast Spoilers & Baldoni RESPONDS To Blake Lively Letter Calling Out PR Strategy & Ben Shapiro Calls Out Trump's Grift! Rula patients typically pay $15 per session when using insurance. Connect with quality therapists and mental health experts who specialize in you at https://www.rula.com/RushHour   #rulapod Right now, Ancient Nutrition is offering 25% off your first order when you go to AncientNutrition.com/RUSHHOUR.go to patreon.com/daveneal for more bonus content!

5-3-25 BONUS WEEKEND EPISODE - Analyzing Blake Lively's PR Strategy & Surprise Subpoenas For Taylor Swift & Travis Kelce! go to patreon.com/daveneal for more bonus content!