The Branding Podcast- An Entrepreneur's Guide

Fittingly, the first episode of The Branding Podcast in 2016 is about making changes. If you're losing customers, marketshare or things are just sort of getting stale, it might be time to embrace change in your business. This episode will give you a few tips to affect change in your retail or office space.

Hear the best clips and advice from 2015 all in one show. Entrepreneurs and brand managers will hear tips from the first 17 episodes of the Branding Podcast that were recorded this year.

The world has changed. Consumers are craving a personal experience, especially millennials. Here are some simple tips to create a personal experience in your business.

Part 2 in our series explores three more important mistakes to avoid when marketing your brand. Entrepreneurs and marketing managers could save a costly marketing mistake.

Branding meets marketing in this episode of The Branding Podcast. Learn my top mistakes to avoid a marketing disaster.

In this episode we'll explore some ways to stay consistent in your brand communications. From customer service to your television ads, a consistent message is critical to creating a sought after brand. We also explore why authenticity plays a vital role in consistency.

The foundation of consistency is critical to any good brand. In this episode, we'll discuss some ways your brand can stay consistent and be personal at the same time.

In this episode, we'll discover some ways that even the most boring of businesses can add a little spice to the customer experience. Learn why using some theatrics will create loyal customers.

In this episode, we discuss why targeting a select few influential people is much more effective than trying to reach the masses.

In this episode we dive into the 5 senses and how each affects the perception of your brand.

Customers make purchasing decisions from the emotional side of their brain, not the logical side. In this episode, I'll teach you an effective way to get potential customers to flip that switch.

In this episode, I answer the question, "What is the most important piece of branding advice you have?"

In this episode we discuss the dos and don'ts when it comes to creating ads. You'll learn the 7 step process to creating more effective ads for your brand.

In this episode, we explore the next six ways that will set you apart from your competition, and help you avoid competing on price alone.

In this episode, we discuss a major tenet of branding: the fact that the best brands compete on reasons other than price. You'll learn the first six ways to avoid becoming a commodity and start building a valuable brand.

In this episode I've give entrepreneurs and brand managers tips on what makes a great logo. Logos are the most important aspect of a brand's visual identity and should be carefully considered in terms of their psychological impact as well as ease of use.

In this episode, we explore the benefits and reasoning behind having a set of Core Values in your business. Learn why giants like Google instill these values in each and every one of their employees and share them with the world.

In this episode, we cover 5 more ways that your brand can make an emotional connection with your customers. Doing so endears them to you and makes them life-long loyal brand champions.

In this episode I discuss the way brands can build a loyal following and customer base by creating a solid emotional connection. Having interviewed psychologists and professional in the field, I've come up with some top tips every business owner or brand manager can implement right away.