Podcasts about branding advice

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Best podcasts about branding advice

Latest podcast episodes about branding advice

HUNGRY.
Fixing Restaurants, Churchill & Nazi Propaganda, Nassim Taleb, & Wingstop - Rory Sutherland

HUNGRY.

Play Episode Listen Later Aug 4, 2025 143:54


Rory Sutherlandtook a TOTALLY new angle to this conversationRory like you've never heard him before.ON THE MENU:Bottle Neck Theory: how brands can use Bottle Neck Theory to grow their brand, Bottle necks will moveThe 7th Law of Persuasion: “Confession works well in the church and well in the advertising room”Bryon Sharp: Mental Availability vs. Physical Availability: most brands struggle with one or the otherNassim Taleb, KFC Salads,Marketeers Need to think like M16 Detectives: We need more models, Cop DNA model you need different modelsNassim Taleb Predicatablity vs. Randomness in Brand Building: Exposure to natural variation in stimulus is healthy for humansWill Guidara Pursue Contradictory Goals “Excellence & Hospitality” + “Surprise & Consistency”How Couples Sexting in 1980'sChurchill's Marketing Secrets to win world war twoSmart answers lie in dumb questionsM16 and Bletchley Park Hiring tactics for Challenger Brands: Hire someone who's mentally unusual, then find a role for themJOB Descriptions are DUMB. Hire someone who's mentally unusual, then find a role for themA lot of people do nothing, some people do a lotJust because it makes sense, doesn't make it trueWe underestimate the power of randomness in Everyday lifeRick Rubin: You're measured on your outputs “Distraction is not procrastination”What are we trying to do here really?Exposure to natural variation in stimulus is healthy for humansHow this plays into branding, I.e. predictability vs randomnes.18.Engineering solutions are deterministic, Change behaviour it's cheaper, probabilistic19. The Disney Question: just because it makes sense, doesn't mean it's true.20. The Dunbar Number No One Can Make Meaningful Relationships Past 150 People Humans Can Only Have About 150 Friends Max ==============================================

Blue Collar Millionaire Podcast
The Power of Branding Millionaire Strategies for Success

Blue Collar Millionaire Podcast

Play Episode Listen Later Aug 1, 2025 21:49


In this episode, Chris and Kevin dive deep into the importance of branding and how it can significantly impact your business's revenue. They share personal experiences with rebranding their core business and provide actionable insights on how to listen to customer feedback to tweak your brand effectively. From transitioning a carpet cleaning business to focus on health and mold remediation services, to leveraging social media for branding. Chris and Kevin offer practical advice for entrepreneurs at any stage. The episode also touches on the evolution of personal and business branding and the benefits of joining the Boardroom Elite group for further growth and networking opportunities. Learn more about Board Room Elite and how to connect with our community.   

HUNGRY.
Espresso - Rory Sutherland on The Brilliance of "Thinking Fast and Slow" by Daniel Khaneman

HUNGRY.

Play Episode Listen Later Jul 31, 2025 10:52


Espresso's are powered by our brand new sponsor, Unleashed!1. What on earth is Unleashed, I hear you asking?Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!2.  Why Unleashed will change your life as a foodie founder?Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.3. The biggest brands in FMCG love love UnleashedYour fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee4. Do yourself a favourGET YOURSELF 2 MONTHS FREE USING THIS magical link♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It'll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here

HUNGRY.
The Truth Behind Exiting Your Brand For Millions - 22 Lessons from Fuel10k Founder

HUNGRY.

Play Episode Listen Later Jul 28, 2025 123:12


Barney believed a £50 million pound deal was on the table… but he was nervous.The year before he'd been stung.Stung sharp. Like vinegar and scratched in a paper cut.Barney got so close. Breathtakingly close. Frustratingly close.Fuel10k's Dream Exit.Big Poppa Dough. Life-changing coin.Fell through,last minute.Snatching defeat from the jaws of victory.This time, Barney was serious.A balmy Spring evening. Italian restaurant. Belgravia.Over seafood spaghetti and red wineBarney looked deep into the white of his eyes.Unflinchingly, Barney said“Are Premier serious this time?”This timePremier were.October 2024, Barney got the big exit.Founders,Navigating the “exit” is perturbingly discombobulatingThe 2D map never predicts the 3D terrainBarney and I dive deep into nuances of the 3D exit terrainIt's Easier Than You Think To Exit Your Brand For Millions - Fuel10k FounderON THE MENU:Why premier foods almost pulled out of the deal? 95% of deals fall throughIt's ain't a deal, till the second deal is done, It ain't a thing until it's a thingPlan A vs Plan Bcarry on building the businessThinking about exit will disrupt the karma in your business10 million revenueStrong EBITDAHow do private equity 3x your businessRetrospective strategising is dangerousWhy will this person buy your business? Didn't have a breakfast range, protein lasting trendDo One Thing Well. Why Fuel10K owned breakfast first, then stretched to morningLanguage is the biggest barrier to communicationPersonalities: people buy from peopleFailure Porn vs Mistake Porn:Skunk Works: small companies and can move fastWhy would someone buy your brand?How much would this business multiply for?Do research on your buyerTwo characters into the same meetingInnocent: codify your values + Codify your values, very, very tightlyPeople vs PerspectiveBecome big one to one buyer: One occasion in the morning, you're going to dilute somewhereTidy yourself up as business to get a massive exit2D Map vs 3D Terrain:ALL IN. GO ALL IN. Necessity is the biggest motivator ==============================================

HUNGRY.
Espresso - Seth Godin - WATCH OUT! The Hidden Cost of Commodity Thinking

HUNGRY.

Play Episode Listen Later Jul 24, 2025 8:58


Espresso's are powered by our brand new sponsor, Unleashed!1. What on earth is Unleashed, I hear you asking?Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!2.  Why Unleashed will change your life as a foodie founder?Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.3. The biggest brands in FMCG love love UnleashedYour fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee4. Do yourself a favourGET YOURSELF 2 MONTHS FREE USING THIS magical link♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It'll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here

HUNGRY.
What To Actually Put In Your Supermarket Presentation to Unlock Listings - Rebecca Oliver-Mooney and Kieran South

HUNGRY.

Play Episode Listen Later Jul 21, 2025 71:24


what do you put in your deck to win a listing? what do you put in your deck to move from 100 stores to 500 to 1000 to 2000? How does your marketing change as you move from challenger a house hold brand? Is distribution just vanity metric for founders? Joy to sit down with CoOp Head of Buying Rebecca Oliver Mooney And Data Don Corleone, Kieran South For a challenger chinwagON THE MENU:Data tells, story sells - buyers still wanna feel the goosebumpsWill Stor Science of Storytelling - humans are homo-nagens, the story telling animalWhy Stories keep us safe but data is the comfort point for buyers Nassim Taleb Data = confidence, rationality = survival 3 questions to ask before every pitch What need are you fulfilling?What's the need ?Who has that need?Where are those that have the need?Shelves Are Not Stretchy: where is the gap and unmet need in the category?Hunter vs Farmer Mode: conversation moves from distribution to rate of sale, shelf, basket, homesThe Hidden Cap-Ex requirements for More Distribution Brands: Do the right thing for the shopper and do the right thing for the customers P&L DASH, Gym Kitchen, Wild Growth explained: understand where your shopper wants to move next? Brands, always ask: What's the most important message we want to land? Brands, always ask: what are the shopper barriers? Why distribution is just a vanity metric: penetration really builds house hold brands ==============================================

HUNGRY.
Espresso - Fallow Founders - The Genius of Pierre Koffman

HUNGRY.

Play Episode Listen Later Jul 17, 2025 8:36


Espresso's are powered by our brand new sponsor, Unleashed!1. What on earth is Unleashed, I hear you asking?Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!2.  Why Unleashed will change your life as a foodie founder?Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.3. The biggest brands in FMCG love love UnleashedYour fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee4. Do yourself a favourGET YOURSELF 2 MONTHS FREE USING THIS magical link♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It'll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here

HUNGRY.
17 Creativity Lessons from The Do Lectures + Hiut Denim - David Hieatt

HUNGRY.

Play Episode Listen Later Jul 14, 2025 107:10


If you ONLY do one thing next week. Do this.Scoff this conversation down your earlobesHANDS DOWN.One of the most important conversations I've EVER had.We dove deeper.deeper.deeperdeeper.Crossing the chasm from challenger “Thinking” to challenger “Being”.I've listened back 4 times.Scribbled copious scraggly notes.Still unearthing glistening pearls of pithy and profound wisdom.Totally honored to welcome David Hieatt to HUNGRY.David's career is challenger “Being”- worked at Saatchi & Saatchi and Saatchi, before founding howies in 1995 and selling to Timberland, a VF Company.- created The DO Lectures - voted one of the top 10 idea festivals in the world by The Guardian Over 150 million views online.- founded and building Hiut Denim Co.SO excited for you to listen to this.ON THE MENU:1. Why challenger brands must be a Speed boat not an Ocean liner - lean into being small, nimble, agile2. The way to the future is to get there before anybody else, Speedboats get there faster.3. Why scale kills magic - challenger brands must 10 x creativity vs. 10 x size.4. Why growth can be stressful - your company starts running YOU, don't climb the wrong mountain.5. Why "Busy, Shallow" is the most dangerous place for challenger brands - stay in the" Deep, Impact" zone.6. Why Creativity is NOT following - remember BIG ideas are often small7. Why challenger brands MUST find their voice, your voice is the difference between a blunt and sharp arrow.8. Fall in love with the dark days - people only ever remember the peaks9. Why your hope needs grit and don't turn your imagination into worry (this may be the best thing I've EVER heard)Every top food and drink founder reads our Newsletter - why wouldn't you?https://hungryfeast.beehiiv.com/Watch the full shabang on Youtube -  https://www.youtube.com/@HungryFMCG/videosLet's link up on LinkedIn - https://www.linkedin.com/in/daniel-pope/Stalk me on Insta- https://www.instagram.com/_hungry.pod/

HUNGRY.
Espresso - Michel Roux Jr. - How To Create 10/10 Service in Your Restaurant?

HUNGRY.

Play Episode Listen Later Jul 10, 2025 8:30


Espresso's are powered by our brand new sponsor, Unleashed!1. What on earth is Unleashed, I hear you asking?Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!2.  Why Unleashed will change your life as a foodie founder?Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.3. The biggest brands in FMCG love love UnleashedYour fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee4. Do yourself a favourGET YOURSELF 2 MONTHS FREE USING THIS magical link♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It'll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here

HUNGRY.
Henry Dimbleby: How I Built LEON, Business Scars To Avoid & Solving the Obesity Crisis

HUNGRY.

Play Episode Listen Later Jul 7, 2025 115:14


The UK Is The Most Obese Country in Europeone of the best poddy's I've EVER recordedHenry Dimbleby is an utter geniusFounder of LEON and “Ravenous” authorHenry takes gargantuan complex topicsEmingwayifies them down toludicrously lucid simplemy brain literally E-X-P-L-O-D-E-D with new ways of thinkingpithy aphorisms pix n' mixcuriosity treasure chestenjoy xON THE MENU:Ernest Hemingway: The Curse of Complexity & Brutal Simplicity of truth…”the first draft of everything is sh*t”Spiders On Speed: The Complications of System ThinkingRestaurants Ordering Lamb, Good & Bad Feedback Loops… “the system will always react to an intervention”Chocolate Pudding vs. Kale: Survival of The Fittest, the Amygdala and why we're sick and obeseThe Junk Food Cycle & CEO Incentives: “it's not the CEO's fault for selling bad food”“In Business you often don't actually understand what's working, don't risk changing what you've lucked upon”Escalating & Reinforcing feedback loops: always look for the big feedback loop and attack there.Finland, Mushroom Sausages & Nudging theory: “always attack the system from all angles”The Invisibility of Nature: why you can't count nature in your wallet or in cell E18Why “Starting a business is like looking into the abyss whilst chewing glass” - Elon MuskSystem Thinking = Competitive Advantage “Understand the system you're in, react faster than your competitors, win”LEON Menu Pictures & Nassim Taleb's Stochastic Tinkering “you don't know what's working, so try everything”3 Types of Founder Stress 1. Reality Lags Behind Vision 2. Internal Self Doubt 3. External StressLEON Brand Strategy “we always wanted to create McDonald's in Heaven”Winning Not Fighting by John Vincent + Why Leon Train Their Baristas with Heart rate MonitorsMartial Arts & Brand Building: “Don't rush into every fight, save your energy for the right fight”Excellence is The Ability to Withstand Pain - “Overtime your pain tolerance increases, Business gets easier as you get older”The Invisibility of Nature in Brand Building: Trust is something you can't measure, but it's EVERYTHING‘Embrace external stresses” because External Stress = excitement = creativityWhy Economics lives INSIDE nature not OUTSIDE natureWhy Business is a battle against entropy… “use your energy to turn chaos into order”

HUNGRY.
Espresso - David Milner - Why Frozen Food Has A Horrible Reputation in the UK?

HUNGRY.

Play Episode Listen Later Jul 3, 2025 5:27


Espresso's are powered by our brand new sponsor, Unleashed!1. What on earth is Unleashed, I hear you asking?Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!2.  Why Unleashed will change your life as a foodie founder?Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.3. The biggest brands in FMCG love love UnleashedYour fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee4. Do yourself a favourGET YOURSELF 2 MONTHS FREE USING THIS magical link♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It'll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here

HUNGRY.
29 Marketing Secrets: How Gozney Became a $100 Million Global Pizza Oven Brand - Tom Gozney

HUNGRY.

Play Episode Listen Later Jun 30, 2025 122:35


“Flip the f*cking idea of normal on its head” - Tom Gozneysometimes a podcast slaps-ya-round-the-chopsOH! BOY! this conversation was one of those.Tom Gozney reveals his Strategy to Stratospherebuckle up. strap up. enjoy.ON THE MENU:Founder Mode: “Get out of bed, check your vision, check your plan, f*cking get after it”Nassim Taleb Self Belief Self Doubt Barbell: utilise both = Anti-FragileAncient Greeks Pathemata Mathemata: “guide your leanings through pain” - everyday expect 1 win and 5 losesRehab & Addiction Brand Building Lessons: humans crave identity + connection + statusStrategy to Stratosphere: three circles of vision = bigger vision = bigger vision outside of the bigger vission.Gozney Brand Building Contraction 1: Ancient History/Utopian DesignGozney Brand Building Contraction 2: Male/Female Target MarketsGozney Brand Building Contraction 3: Technology/NatureGozney Brand Building Contraction 4: Open Minded/ Close MindedGozney Design Principle: “An Architectural statement for a garden that doesn't take away from anything”Why Fire is a Creative Force: “When you build a fire you can be on your own but feel like you've got company”Question LITERALLY everything: “Flip the f*cking idea of normal on its head”ALWAYS build a brand ecosystem: everything must connect and flowWhy Gozney is NOT a piece of Hardware: “we use the nuances of design to connect emotionally”Business vs. Brand decisions: be radically open minded & close mindedNever look at your competitors, they give you NOTHING…instead look in totally random places for inspoHow Gozney crossed the adoption curvechasm: Some come now, more laterWhy Gozney lives by the brand value: “Respectfully Irreverent”Where Is Your Shopper? Obsess with understanding your consumers psychology + where they are?The Subtle Art of Hustle: Hustle is the ability to think 4 rungs ahead + move there faster with less resourceEmbrace Adversity: “Adversity gives you elevation, you become more professional”The Influence of Influencers Marketing Strategy: target tiny-super-connected influencers“If your vision isn't arrogant it's not big enough” + “there's something remarkable coming over the hill”GO MODE = Instinct is a series of data points + No one out there has all the answers“When you accept Business a serious of inbound missiles coming for your head, you start to enjoy it more.Growth = Problems. Solving problems = Cathartic. Enjoy your problemsYou want people to look at your product and think what the f*ck?Just put out fires: Bias for action, bias for problem solving ==============================================

HUNGRY.
Espresso: Rory Sutherland on KFC and McDonald's Marketing

HUNGRY.

Play Episode Listen Later Jun 26, 2025 12:31


Espresso's are powered by our brand new sponsor, Unleashed!1. What on earth is Unleashed, I hear you asking?Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!2.  Why Unleashed will change your life as a foodie founder?Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.3. The biggest brands in FMCG love love UnleashedYour fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee4. Do yourself a favourGET YOURSELF 2 MONTHS FREE USING THIS magical link♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It'll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here

HUNGRY.
Restaurant Survival Mode: The Real Reason I Closed Orasay and Opened Dove - Jackson Boxer

HUNGRY.

Play Episode Listen Later Jun 23, 2025 108:18


 Today's poddy is sponsored by Square. Square is the all-in-one restaurant tech platform designed to streamline operations and give hospitality business owners the time back to focus on growth. Square is Big In Restaurants - which is the name of its latest UK marketing campaign - offering everything you need for day-to-day service, including Square's payments, point of sale and reporting capabilities. Whether you're a single-location FSR, a multilocation QSR, a bar or a multi-concept restaurant, improve the flow of orders and find more ways to keep profit in your pocket. For more information visit 

HUNGRY.
Espresso - Michel Roux Jr. - How to Manage Big Egos in the Kitchen (& the Office too)

HUNGRY.

Play Episode Listen Later Jun 19, 2025 10:04


Espresso's are powered by our brand new sponsor, Unleashed!1. What on earth is Unleashed, I hear you asking?Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!2.  Why Unleashed will change your life as a foodie founder?Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.3. The biggest brands in FMCG love love UnleashedYour fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee4. Do yourself a favourGET YOURSELF 2 MONTHS FREE USING THIS magical link♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It'll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here

REBELREBEL the Podcast
Badass by Design with Beatrice Gutknecht

REBELREBEL the Podcast

Play Episode Listen Later Jun 18, 2025 31:50 Transcription Available


“You're not going to be persecuted for doing things differently.” In this episode, Michael Dargie connects with Beatrice Gutknecht, a brand strategist, former hotel manager, and founder of Badass Reby B. Now based in Valencia, Spain after a decade in Myanmar—including living through a military coup—Beatrice is helping people badass their brands by doing the exact opposite of what the world expects. This episode is sponsored by my new book BRANDJITSU, helping you find, shape, and share your story with the world. Beatrice opens up about the personal journey that shaped her, from a precocious kid who made fake ad jingles to losing both parents and rediscovering her voice. She shares the pivotal moment that led her to say “yes” to discomfort and finally stop waiting for permission. She created a tool that diagnoses brand problems and gives businesses a clear path to improvement—and she's giving it away for free. We talk about her favourite brunch spots, obsession with dark chocolate, passion for questioning industry norms, and the global experiences that shaped her approach to business and life. Beatrice even shares how her human design type helped her embrace the way she processes decisions (hint: talking is everything). Whether you're building a brand or figuring out who the hell you are, this episode is a refreshing and rebellious reminder to stop blending in and start showing up. Quotable Quotes “Pushing back against the norms will only help you. It won't detract from you.” – Beatrice Gutknecht “Do I even have a voice? That's how deep under the mud I was.” – Beatrice Gutknecht “You're not going to be persecuted for doing things differently.” – Beatrice Gutknecht “Question the shoulds.” – Beatrice Gutknecht “This was freaking amazeballs.” – Beatrice Gutknecht “Just show the tree your pancakes.” – Michael Dargie Episode Highlights Valencia Life | Beatrice shares why she chose Spain Free Branding Tool | A prescription for brand problems Operations-Led Branding | Her unique approach to strategy Origin Story | From hotel manager to real estate to rebel Losing Her Voice | How school, culture, and loss silenced her Getting Uncomfortable | Why saying yes changed everything Leaving Myanmar | Surviving a coup and starting over Dark Chocolate & Brunch | Guilty pleasures and Sunday rituals Branding Truth | Stop copying your industry, look elsewhere Rebel Advice | “Question the shoulds” Favourite Place | Valencia vs Myanmar vs Florence Pet Pirate Dreams | Parrots, pirates, and planning Human Design | Projector mode: talk first, think after Maple Syrup | Field trips, taps, and Canadian trees LINKS FROM EPISODE Badassery by B (https://www.youtube.com/@badasserybyb) Beatrice on LinkedIn (https://www.linkedin.com/in/beatricegutknecht/) Get Your Copy of Michael's Book: "BrandJitsu™: Move Your Brand From 'Meh' To Memorable" Indigo | Barnes & Noble | MichaelDargie.com

HUNGRY.
Espresso: Rory Sutherland - The Behavioural Economics of Bubble Tea

HUNGRY.

Play Episode Listen Later Jun 5, 2025 7:39


Espresso's are powered by our brand new sponsor, Unleashed!1. What on earth is Unleashed, I hear you asking?Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!2.  Why Unleashed will change your life as a foodie founder?Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.3. The biggest brands in FMCG love love UnleashedYour fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee4. Do yourself a favourGET YOURSELF 2 MONTHS FREE USING THIS magical link♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It'll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here

HUNGRY.
Espresso - One Piece of INSANE Wisdom to Never Burnout - All Wins Feel The Same - James Smith

HUNGRY.

Play Episode Listen Later May 29, 2025 56:06


Espresso's are powered by our brand new sponsor, Unleashed!1. What on earth is Unleashed, I hear you asking?Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!2.  Why Unleashed will change your life as a foodie founder?Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.3. The biggest brands in FMCG love love UnleashedYour fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee4. Do yourself a favourGET YOURSELF 2 MONTHS FREE USING THIS magical link♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It'll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here

HUNGRY.
15 Secrets of Le Gavroche's 57 Year Success - Michel Roux Jr.

HUNGRY.

Play Episode Listen Later May 26, 2025 139:37


 Today's poddy is sponsored by Square. Square is the all-in-one restaurant tech platform designed to streamline operations and give hospitality business owners the time back to focus on growth. Square is Big In Restaurants - which is the name of its latest UK marketing campaign - offering everything you need for day-to-day service, including Square's payments, point of sale and reporting capabilities. Whether you're a single-location FSR, a multilocation QSR, a bar or a multi-concept restaurant, improve the flow of orders and find more ways to keep profit in your pocket. For more information visit 

HUNGRY.
Espresso - Why Jesus Was The First Behavioural Scientist - Rory Sutherland

HUNGRY.

Play Episode Listen Later May 22, 2025 4:00


Espresso's are powered by our brand new sponsor, Unleashed!1. What on earth is Unleashed, I hear you asking?Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!2.  Why Unleashed will change your life as a foodie founder?Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.3. The biggest brands in FMCG love love UnleashedYour fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee4. Do yourself a favourGET YOURSELF 2 MONTHS FREE USING THIS magical link♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It'll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here

HUNGRY.
Pret a Manger & Itsu Founder - The Biggest Mistakes I Made Building a Billion Dollar Brand

HUNGRY.

Play Episode Listen Later May 19, 2025 102:35


Julian said every mistake he ever made boiled down to two things...When you lose sight of these two core relationships...Product Customer.Simplicity Complexity.Get these right.LITERALLY everything else falls into place.ON THE MENU:How to Scale from 7 to 17 to 70 Sites… “70% of issues you'll face is losing focus product and customer”Founder Mode = Just make the product better. Never stop making your product better. Complexity is Organisational Cancer. Constantly find simplicity in complexity.Barnacles on a Boat Rule: constantly remove complexity.Why Simplicity is HARD, complexity is EASY.ITSU's Unique Hiring Policy, the 4 qualities    I care    I take pride    I want to grow    I build trustWhy Product is always bigger than the founder and the teamITSU Character QualitiesBe thankfulBe thereBe accountableBe braveBe there. Stay close to your customers, always.Never let bad negative energy get in the way of pursuing excellenceBrand Building is a very simple formula: customers + product ripped up lost touch of simple formula of product & customerBe objective and truthful about your product + Inconvenient truth: your product is everythingHuman energy oils the wheels of the machineSeth Godin: This is crap = this is I careWhy you must stick with hard that's where Excellence is built

HUNGRY.
Espresso: How To Build World Class Creative Teams - Ashley Palmer Watts, The Devonshire

HUNGRY.

Play Episode Listen Later May 15, 2025 3:44


Espresso's are powered by our brand new sponsor, Unleashed!1. What on earth is Unleashed, I hear you asking?Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!2.  Why Unleashed will change your life as a foodie founder?Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.3. The biggest brands in FMCG love love UnleashedYour fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee4. Do yourself a favourGET YOURSELF 2 MONTHS FREE USING THIS magical link♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It'll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here

HUNGRY.
Fallow Founders - The Secrets Behind London's Busiest Restaurant

HUNGRY.

Play Episode Listen Later May 12, 2025 125:31


Will Murray and Jack Croft are like NO ONE ELSE.Yes, incredible chefs - serving 10/10 BANGING food,But, also GENIUS marketeers,They RIPPED UP the rule book,Zigged when everyone Zagged.Built Fallow, Fowl, Roe to enormously successful restaurants,The World has changed.The way to build a successful restaurant has changed, too.Our conversation shows you how.ON THE MENU:Why Canary Wharf is the Craziest place to open a Restaurant: “lean into site surprises + “adapt to your customers + environment”Why You Must Deliberately put yourself in the shit… “remember at your worst you can still do your best”Cook to Chef to Restauranteur Evolution: “Everything is a positive learning experience” + harness the power of fight or flightWhy Your Job as The Restauranteur is the Orchestrator of Energy “Pick high energy> everything”Customers Sixth Sense Rule: “…customers can just tell when the team is unhappy”900 Cover Sunday‘s Rule = Personal pride + show your team you can get hands dirtyHow to Use Media to get Bums on Seats: the food must meet the expectation and ACTUALLY taste goodWhy negativity is SO EASY, yet, positivity is SO HARD… positivity is the right choiceHow DINNER & Ashley Palmer Watts taught Will & Jack Systems. Systems = Volume + ConsistencyWhy Your Inner Critic is Your Secret Weapon: You're thick skinned because no one is a greater critic than youClucking Off Hour Chicken Wings: Always find creative way to pack out your restuarant.Blue Roll On Brand Rule: constantly look for ways to cut money that's also on brand “conscious creativity”Why Fallow Won't Put Up Their Prices in 2025: just sell more roastsRemember Everyone you admire is doing way more work behind the scenes than you thinkThe Genius Reason Fallow Give Out Free Tequilla Shots to Customers.. Control the Energy”Ruthless Transparency = Radical Trust: Why Fallow tell customers gross margin %'sKeep it Moving. Always Keep It Moving

HUNGRY.
Espresso: Seth Godin - Never Forget These 3 Core Human Motivations in Strategy

HUNGRY.

Play Episode Listen Later May 8, 2025 4:18


Espresso's are powered by our brand new sponsor, Unleashed!1. What on earth is Unleashed, I hear you asking?Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!2.  Why Unleashed will change your life as a foodie founder?Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.3. The biggest brands in FMCG love love UnleashedYour fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee4. Do yourself a favourGET YOURSELF 2 MONTHS FREE USING THIS magical link♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It'll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here

HUNGRY.
Riverford Founder: 13 New Brand Building Laws + “£30 million will NEVER make you happier than £3 million”

HUNGRY.

Play Episode Listen Later May 5, 2025 123:36


Founders, please don't swap your PURPOSE for PROZAC.“when you exit…you're drowning in the 3 D's”.“Divorced, Depressed, Dyslexic” - Guy Singh-Watson.Guy breaks ALL the brand building rules Riverford Organic.Famously, told the supermarkets to F*CK OFF. Unapologetically, gave away over 26% of his exit dough BACK to the team. LOVED, LOVED, LOVED this poddy!! ON THE MENU:Nature & Brand Building Lessons: Humility + Strength of Diversity + CollectivismWhy Richard Dawkins “Selfish-Gene” is WRONG… “collectivism and collaboration happens in nature….we're not competing all the time”Charles Darwin's “Natural Selection” + Survival of The Fittest Brand “Diversity builds the fittest brand”Founders ACCEPT you have NO CONTROL “…we are just a cork being kicked down the stream” but also ACCEPT you control everythingHow Founders can use their Demons wisely “mental breakdowns are doors to epiphany”Why Creativity is overthinking used positively and Anxiety is overthinking used negativelyWhy Rich People are Tw*ts and Boring CompanyWhy Neo-Liberalism Religion has ruined the world “…money became a proxy for love”Why Self-Love = Accepting you don't HAVE to be perfectWhy Riverford IGNORE all traditional marketing… “the best marketing is DIFFERENT story telling” + NEVER let sales dictate creativeThe Human Condition isn't the Neo-Liberal Meta-Narrative: Macro Neo-Liberal, Micro CollectivistJonathan Hiadts: “90% chimp, 10% Bee” brand building theory

HUNGRY.
Coq Fighter Founder: How to Rebuild Your Confidence & Overcome Self-Doubt

HUNGRY.

Play Episode Listen Later Apr 28, 2025 103:12


Loved this one with Aussie Donnie Troy from Coqfighter.The early stage of the brand building journey is fun.you're so naive,everything is neweverything is freshIt's better than your “…old boring corporate job”But, at some point, it becomes hard.Unimaginably hard.Doubt soars in.Confidence wanesThe joy fades a little.Paul Graham calls it The Trough of SorrowThis episode will help you through Your Trough of SorrowWith a healthy seasoning of marketing, fried chicken and Lynard Skynard “free bird”Huge thanks to my boy for setting this one up.ON THE MENU:Why going ALL IN on your life's work will feel like “Work feels like play but also pain”Nassim Taleb's Barbell strategy for successful fried chicken shop: Micro/Macro, Systems/customer flairZen and The Art of Motorcycle Maintenance: why you need peace from mind vs. peace of mindWhy you must treat every part of your business as a “community”Too Many Stickers Rule: Why Bottom Up Leadership ALWAYS beats Top DownSeth Godin Competitors vs Colleagues Rule: Don't hate your competitorsWhy London is The Best City to Launch a Food & Drink BrandA La Carte Fried Chicken Menu + Alex Smith's Unique Points of Disagreement RuleBrand Building Lessons from Harley Davidson “offer people Status and Affiliation”

HUNGRY.
Bleecker Burger Founder: Hospitality is BROKEN for Women and LGBTQ+ (here's how we fix it)

HUNGRY.

Play Episode Listen Later Apr 21, 2025 102:57


How Do We Fix Poor Mental Health in Hospitality for Women and the LGTBQ+ community? Zan Kaufman of Bleecker Burger has some thoughts.Intense. Hilarious. Raw.Soul-irking. Thought-twisting conversation with ZahnBleecker Burger.ON THE MENU:Accept your why and purpose will FLUCTUATE as you build your brandYour Circle of Us vs Circle of NowDiverse should make truthWhy Racism and Sexism is rife in every organisation + how to solve itHow Bleecker solve sexual harassment “no one's immune to it”How Bleecker build a company culture that actually LISTENS to its employeesIt's an extension of you, how you see if your suppliers are an issue?Who are your suppliers? If you're suppliers aren't inclusive BIN THEM IMMEDIATElYThe Bleecker handbook & Nudging theory: nothing happens over nightHow to Lead with Humanity at the core of everything to help othersunconscious bias in these companies & Bleecker has unconscious biasHow to actually hire a diverse workforceSimple is NOT easy. Consistency.onion wonderland - Alice and Wonderlandjourney into the beef underworldConsistency gets you out of bed. Consistency should be hard.Change happens from consistently having hard conversations. Create a history of open hard uncomfortable conversations as you get bigger ==============================================

HUNGRY.
Espresso: The Story Behind The Devonshire's Infamous Green Room

HUNGRY.

Play Episode Listen Later Apr 17, 2025 10:50


Espresso's are powered by our brand new sponsor, Unleashed!1. What on earth is Unleashed, I hear you asking?Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!2.  Why Unleashed will change your life as a foodie founder?Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.3. The biggest brands in FMCG love love UnleashedYour fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee4. Do yourself a favourGET YOURSELF 2 MONTHS FREE USING THIS magical link♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It'll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here

HUNGRY.
How To Be a World Class Operator - Ole & Steen, Wagamama, SoHo House, Caravan Managing Director

HUNGRY.

Play Episode Listen Later Apr 14, 2025 94:50


The biggest HURDLE every challenger brand faces? The moment a founder hires a Senior executive.Founder Operator tension is always bull-ragingly bombasticOperators joining challenger brands is like a well-polished CowBoy mounting a Raged Spanish BullOperators must control founders rage, steer vision, channel energy, calm zeala Supple Art, Elusive Science so many get wrongHonour to sit down for an Operator Masterclass with Graham xxx from Ole & SteenHUGE!!! thanks to legends at UberEats and Sam Nicanui for setting up this conversation.

HUNGRY.
Espresso: GAIL's Founder - AVOID this common mistake EVERY Leader makes

HUNGRY.

Play Episode Listen Later Apr 10, 2025 7:47


Espresso's are powered by our brand new sponsor, Unleashed!1. What on earth is Unleashed, I hear you asking?Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!2.  Why Unleashed will change your life as a foodie founder?Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.3. The biggest brands in FMCG love love UnleashedYour fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee4. Do yourself a favourGET YOURSELF 2 MONTHS FREE USING THIS magical link♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It'll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here

HUNGRY.
Espresso: The Devonshire founder - How To AVOID a Common Crisis in Restaurants

HUNGRY.

Play Episode Listen Later Apr 3, 2025 7:05


Espresso's are powered by our brand new sponsor, Unleashed!1. What on earth is Unleashed, I hear you asking?Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!2.  Why Unleashed will change your life as a foodie founder?Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.3. The biggest brands in FMCG love love UnleashedYour fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee4. Do yourself a favourGET YOURSELF 2 MONTHS FREE USING THIS magical link♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It'll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here

HUNGRY.
Espresso: James Smith Why Clapham Fitness Influencers are RUINING the World + Declinism

HUNGRY.

Play Episode Listen Later Mar 27, 2025 8:01


Espresso's are powered by our brand new sponsor, Unleashed!1. What on earth is Unleashed, I hear you asking?Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!2.  Why Unleashed will change your life as a foodie founder?Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.3. The biggest brands in FMCG love love UnleashedYour fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee4. Do yourself a favourGET YOURSELF 2 MONTHS FREE USING THIS magical link ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It'll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here

Billion Dollar Creator
The Branding Advice That No One Tells You | 068

Billion Dollar Creator

Play Episode Listen Later Mar 13, 2025 46:49


Today I'm joined by Charli Prangley as we revisit our bold rebrand from ConvertKit to Kit - a journey of rapid change, decisive leadership, and preserving what truly matters. In this episode, we explore how we built a new identity without starting from scratch, the lessons learned along the way, and how our internal culture has evolved as a result.Timestamps:00:00 Introduction to Branding00:49 The Kit Rebrand Journey01:55 Lessons Learned from Rebranding05:11 Maintaining Brand Equity06:39 Challenges and Successes08:25 The Importance of Brand Strategy12:42 Messaging and Positioning15:33 Internal Shifts and Bold Actions18:56 Kit's Self-Belief and Leadership22:45 Creating Tutorials and Overcoming Roadblocks24:51 Celebrity Endorsements and Success Stories25:28 The Impact of a Strong Brand31:24 Executing a Successful Rebrand36:27 Dreaming Big and Making It Happen39:27 Reflecting on Leadership and Growth43:13 Final Thoughts and EncouragementIf you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one.Learn more about The Nathan Barry Show: https://nathanbarry.com/showFollow Nathan:Instagram: https://www.instagram.com/nathanbarryLinkedIn: https://www.linkedin.com/in/nathanbarryX: https://twitter.com/nathanbarryYouTube: https://www.youtube.com/@thenathanbarryshowWebsite: https://nathanbarry.comFollow Charli:Instagram: https://www.instagram.com/charliprangleyLinkedIn: https://www.linkedin.com/in/charliprangleyTwitter: https://twitter.com/charliprangleyYouTube: https://www.youtube.com/user/charlimarietvWebsite: https://charlimarie.comFeatured in this episode:Kit: https://kit.comKoto (Brand Strategy Partner): https://www.kotoagency.comSquare Black (Development Agency): https://squareblack.comTom Brady's Newsletter: https://www.tombrady.com/newsletterMorgan Freeman: https://themorganfreeman.comHighlights:06:03 – Churn: The Leaky Bucket Challenge15:05 – Unpacking the 6-Step Direct Sales Flywheel22:05 – Overcoming Migration Objections with Concierge Setups29:21 – The Zero-to-One of Personal Branding36:08 – Scheduling & Measurement: Locking In Daily Priorities49:20 – Innovating Pricing Strategies for Expansion Revenue

HUNGRY.
Eating With Tod: 9 Crazy Ways to Build a 7 Figure Food Empire from an iPhone 11

HUNGRY.

Play Episode Listen Later Mar 3, 2025 123:11


You'll NEVER learn these lessons in a marketing bookTod is a GENIUS marketeer. Built an enormous 7 figure business all from his iPhone 11.Toby Inskip built an ATTENTION-GRABBING MACHINE.Drool, scrollDrool, scrollDroll and scroll and drool some moreTod injects a giddy wanderlust to the blossoming London Food WorldEnter Flavour Funky TownTastebud Tinsel TownPlease Sir, Can I have Some More, More, MoreHuge thanks to Uber Eats', Sam Nicaudie for providing the Mountains of Munch from lip-smackingly wondrous restaurantsFocaccia MiaEgg SlutSmashing PlatesON THE MENU:1. Why “Little Marketing” beats “Big Marketing”: Brand Deals and Influencer Marketing has CHANGED and so must you2. Steal Like An Artist: How Todd makes you hallucinate through craft and word wizardry3. Gordon Ramsay + Fabric Nightclub & Tacos ONE RULE for Growth: Be Ferociously Consistent4. Jay Z “I'm not a Businessman; I'm a Business, Man”. How Tod built a HUGE business off his following5. Chips & Fish Attention Rule: Some Marketing Should Piss People Off (Happily)6. How Tod Developed The Art of Storytelling… “get behind the scenes, find their stories”7. How a Job In Construction Set Todd Up For Success: “There is no other way than the hard way”8. The Loneliness of Going Solo: How Tod survived the lonely chapter of turning side hustle to full time gig9. Gravy Down Face Rule: Todd's Proven Formula to GRAB ATTENTION + VIRALITY: the first 3 seconds is everything ==============================================

HUNGRY.
Espresso: Giles Brook: How To Kill Your Brand OverNight DANGER AVOID!!!!

HUNGRY.

Play Episode Listen Later Feb 20, 2025 6:43


Espresso's are powered by our brand new sponsor, Unleashed!1. What on earth is Unleashed, I hear you asking?Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!!2.  Why Unleashed will change your life as a foodie founder?Cut admin time in half. Save money. Lots of money. Get lucid clarity on margins. Be all over cash flow, after all cash is king. Manage stock and cash flow.3. The biggest brands in FMCG love love UnleashedYour fave brands like Candy Kittens, Tiny Rebel, TRIP use religiously. Tarquins Gin, Three Spirit, Minor Figures, The Turmeric Co., Volcano Coffee4. Do yourself a favourFeel free to reach out to the utter legends Josh and Bryony at Unleashed, book in a 20 min chat with this magical link. Even if nothing comes of it, it's worth having a chat. Click this magical link♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It'll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here

Empower Your Marketing with Stephanie Jiroch
Ep. #69: 3 Web Mistakes You're Making

Empower Your Marketing with Stephanie Jiroch

Play Episode Listen Later Feb 18, 2025 11:16


Are these common web mistakes holding your business back? If you want a site that converts visitors into raving, paying fans - this is the episode for you.Like what you hear? Click subscribe and leave a review, then join Stephanie each week as she takes on the many questions women have about building a business - and brand - their way. Ready to shine online? Book a free Discovery Call to learn more about developing a standout brand identity + online presence  → https://app.acuityscheduling.com/schedule.php?owner=12413637&appointmentType=53267324See a full list of branding services → https://brandpsyche.co/work-with-us 

HUNGRY.
GAIL's Founder: The 17 HARDEST Business Lessons No One EVER Tells You, How We Solve The Future of Food

HUNGRY.

Play Episode Listen Later Feb 17, 2025 92:05


Honour to sit down with Tom Molnar, co-founder of GAILS's. What Tom's built in GAIL's is truly amazing.You're in for a treatON THE MENU:Skateboarding & Slaying Monsters & Building GAIL's: “Be in Flow” + Don't let Big hot shot executives ruin the flowWhy a FOOD business MUST make FOOD decisions… “STOP adding more business to the business for the sake of business”The GAIL's No Celebration Cakes Rule: “Understand something deeply and make it better” + “Don't change it before you know it”Why GAIL's Competitive Advantage is an INSIDE JOB.. “Don't change the thing that made you great”GAIL's + Seth Godin's “Circle of Us & Circle of Now”: Your Purpose Must Widen as You ScaleThe Different Founder Mode Gears: Accept you'll NEVER switch off, but you can switch gears: “Sleep is an active part of your life”Black Belt Leadership Lesson ONE: Shut The F*ck Up and Listen. Listen first. Act Second.Black Belt Leadership Lesson TWO: Creativity across the WHOLE business + “…let your team play jazz”Why Brand Building is Like Water: a complex system, it never stands still, keep movingSlow is Smooth, Smooth is Fast: you need speed humps to slow you downHow GAIL's Charge £4.30 for a coffee: “The world has voted that it wants good coffee”Why Joy is Different from Happiness. Joy Comes from Doing HARD Things. Hard Things = Fulfilment.The Gail's Algorithm for Picking Success Sites (this is GENIUS): Science is Art, Art is Science: “art is always asking questions”Why It's a SuperPower to Believe The Best Days Are Ahead of UsSausage Roll Rule Food decisions vs business decisions: How do we sell more? vs. How do we make it better?One year business plans are DUMB copy, Invent: What's this going to look like in 5 or 10 years?==============================================

HUNGRY.
Shakespeare, Seth Godin, Comedy, Why London Needs a Laugh & The Weirdest Marketing Podcast You've Ever Heard

HUNGRY.

Play Episode Listen Later Feb 10, 2025 132:08


DEEE-lighted to welcome this ABSOLUTE JOKER on the poddy Henry Hayes creates f*cking hilarious content Behind the comedy is a whopper-big-brain, whipper-smart wittyHenry is Head of Marketing at Passionfruit - who work with PepsiCo, AB InBev, MarsIn This Is Strategy Seth Godin, all ideas are built on TimeGame Empathy Systems Marketing Strategy is like Comedy Marketing like Comedy is built on empathyMarketing like Comedy is playing games Marketing like Comedy is understand the system you're in, like a fish knowing it's in water Marketing like Comedy is understanding the complexity of the human soul Marketing like Comedy is seeing things no one else noticesLoved the Seth Godin, Will Storr podcasts? Similar poddy with a heavy seasoning of scatty, profanity, debauchery ON THE MENU:1. Jimmy Carr: How to Find Your Edge: Weird complimentary strengths + lean into weird idiosyncrasies2. The Hidden Pressure of going to Eton (god, we sound like w*nkers) - “you're meant to do great 3. How Henry Turned His Life Around: Swapping Prozac for Purpose 4. The Genius of Raff and Passionfruit: more starts ups must allow employees to build their own personal brands 5. Nike's Brand Building Strategy Secrets: Global vs. Local - “you only need to be important in 12 cities” 6. The Art of Small, Meaningful Life Changing Events “Value first; Product second”. 7. If you put blood, sweat and tears into it, people can feel hard work in their bones 8. Marketing Lessons from Shakespeare's Comedy: Understand Complexity of Human Beings==============================================

Working Women Mentor
Empowering Insights on, Mentorship and Reflections from Podcast Host Rani Alfers – Season 6 Drops January 2025

Working Women Mentor

Play Episode Listen Later Oct 31, 2024 7:28


entrepreneurship self care reflections empowering mentorship inspire goal setting work life balance life lessons drops personal growth time management decision making personal development podcast hosts women in business growth mindset personal branding women in leadership business strategy stress management financial literacy leadership development self reflection professional development healthy habits relationship advice mental wellness gender equality role models effective communication strategic planning women entrepreneurs financial advice growth strategies successful entrepreneurs sales strategies career transition women leaders female empowerment productivity hacks talent management female founders navigating change community leaders business planning influential women industry leaders career coaching continuous learning job hunting leadership training upskilling client relationships female leaders career goals revenue growth industry insights marketing tactics personal values market analysis gratitude practice networking tips business networking working women confidence building skill development salary negotiation wellness tips work life integration goal achievement career progression personal boundaries performance improvement habit formation professional relationships ambitious women inspirational women learning from others interview tips women ceos trailblazing women inspirational leaders career women career confidence networking skills life motivation startuptips networking opportunities pioneering women women executives resume building visionary women women innovators branding advice workplace skills
UNOMOSS Podcast
EP 97 : Building A Content Framework: 5 Elements To Create A Strong Foundation

UNOMOSS Podcast

Play Episode Listen Later Feb 21, 2024 22:29


Today, I'm breaking down the essentials of crafting a content framework that will elevate your online presence and engage your target audience effectively. This episode is packed with actionable tips, strategic insights, and empowering advice to help you lay a strong foundation for your content strategy. The blueprint you need to ensure your content resonates with your audience and drives your business forward.⬇️ MORE THINGS, CHECK THEM OUT! ⬇️ ⟡ The S.O.S. Collective: https://iden.agency/thesoscollective ⟡ 1:1 Coaching: https://go.iden.agency/1-1-coaching ⟡ My Favorite Platforms: https://www.iden.agency/faves ⟡ Subscribe to my Email List: https://iden.myflodesk.com/subscribe

My Amazon Guy
My Amazon Guy Wednesday ARL with John Aspinall

My Amazon Guy

Play Episode Listen Later Dec 16, 2023 52:51


Transform your Amazon listings LIVE with John Aspinall!Are your ASINs underperforming? Leave sales and growth opportunities on the table? Not anymore!Join John Aspinall LIVE as he reviews ASIN listings submitted by sellers like YOU.John will show you how to:↳ Optimize your specific ASIN for maximum visibility↳ Identify proven sales and profit strategies↳ Elevate overall performance as a seller↳ Fine-tune your Amazon strategy for long-term gainsThis is your chance to get your ASIN reviewed by a true expert and take your success to new heights!Join us and witness your Amazon business transform before your eyes. The potential is waiting - it's time to unlock it!#ASINReview #AmazonListingReview #AmazonCTRTimestamps:00:00 - Introduction and Studio Update10:03 - Personal Updates and Studio Changes11:00 - Discussing Merchandising, AC Reviews, and SEO13:01 - PPC and Sales Tracking Discussion13:13 - Virtual Background Attempt and Transition13:45 - Reviewing First Product: Aquatic Experts Filter Pad16:23 - Moving to Next Product Review and Viewer Interaction17:03 - Discussing Holiday Plans and Viewer Greetings17:09 - Reviewing Kitch Clip Product and Packaging Tips20:04 - Value Propositions and Product Presentation Tips21:02 - Branding and Wholesale Account Discussion22:14 - Reviewing Elephant Amulet Card Product25:01 - Packaging and Branding Advice for Small Products26:03 - Tips for Enhancing Product Images and Value Propositions28:22 - Discussing CTR Tracking and Personal Anecdotes29:31 - Viewer Questions and Product Review Continuation30:11 - Reviewing Marble Coasters and Packaging Suggestions33:03 - Advice on Product Presentation and Value Propositions34:02 - Tips for Effective Amazon Listing Enhancements36:39 - Viewer Interactions and Reviewing Vibrating Massage Ball38:19 - Discussing Product Features and Listing Optimization39:22 - Reviewing Cushion Covers and Addressing Return Issues41:33 - Tips for Clear Product Description and Avoiding Misunderstandings42:31 - Reviewing UK-Based Product and Discussing International Listings44:05 - Advice on Product Packaging and Market Differentiation45:11 - Final Product Reviews and Listing Optimization Tips46:33 - Concluding Remarks and Agency IntroductionSupport the show

Drop In CEO
Joseph Frankie III: The Key to Unlocking Executive Networking Success

Drop In CEO

Play Episode Listen Later Dec 11, 2023 44:35


In this episode Joseph shares his career journey from the military to the branding business, emphasizing the importance of personal branding and effective use of LinkedIn for career development. He discusses the unique skills military personnel bring to the workforce and the need for recruiters to recognize this value. Joe also highlights the importance of senior leaders using LinkedIn to showcase their achievements.    Joe Frankie is a West Point graduate who had a full career in the U.S. Army as a warfighter and logistician for 30+ years. He commanded at all levels from platoon thru installation. Post military, he used his logistics skills to work on infrastructure projects in the US and internationally.Currently, as an author, coach, and search consultant he advises executives, veterans and student. Most often, he helps them better merchandise themselves by helping them build a LinkedIn bridge from where they are now to where they want to go. He claims over 40 years of leading multifunctional teams worldwide in engineering, logistics, life sciences, technology, aviation and environmental services from startups to Fortune 500 companies in both private and public sectors. He is the Co-Author of LinkedIn: The 5-Minute Drill for Executive Networking Success.   You can connect with Joe in the following ways: Website: www.JFIIIAssociates.com Linkedin: www.linkedin.com/in/joefrankieIIITwitter: www.twitter.com/joefrankieiiiFacebook: JFIIIAssociatesBook: www.JFIIIAssociates.com/5-minute-drill/LI Company Page: company/JFIII-Associates   Whether you are a C-Suite Leader of today or tomorrow, take charge of your career with confidence and leverage the insights of The CEO's Compass: Your Guide to Get Back on Track.  To learn more about The CEO's Compass, you can get your copy here: https://amzn.to/3AKiflR    Other episodes you'll enjoy: C-Suite Goal Setting: How To Create A Roadmap For Your Career Success - http://bit.ly/3XwI55n Natalya Berdikyan: Investing in Yourself to Serve Others on Apple Podcasts -http://bit.ly/3ZMx8yw Questions to Guarantee You Accomplish Your Goals - http://bit.ly/3QASvymSee omnystudio.com/listener for privacy information.

RightOffTrack Entrepreneurs with Purpose
Crafting Success Through Stories: A Real Tale of Ghostwriting and Grit - Roman Pikalenko is RightOffTrack

RightOffTrack Entrepreneurs with Purpose

Play Episode Listen Later Nov 23, 2023 56:38


Ever wondered how your own story could inspire others or help grow your brand? Join us for a truly genuine conversation with Roman Pikalenko, a seasoned professional in marketing and LinkedIn ghostwriting. This isn't just another interview; it's a deep dive into the art of storytelling and a real look at the ups and downs of being a content creator and entrepreneur. Roman's experiences are something we can all find a bit of ourselves in.   Check Out Episode To: