Virgin Media Business

We mentioned in a previous episode that lots of time and energy goes into strategy documents only for them to be filed away and never see the light of day. In episode five we look at the best ways to make sure the plan is followed.

John Lennon had a great quote about ‘life is what gets in the way when your busy making plans’. The same applies to work, the work can be deemed more important than future gazing. How important is it to get a strategy/plan down in writing or agreed among stakeholders? We discuss this in episode four.

Does an SME need a business plan? Is that the best way to capture a strategy? What about brand new companies that maybe are still finding their way? We address this and more in episode three.

In episode two of series three, we look at the difference between a manager and a leader. what are the real differences or qualities of a good leader of a company?

In episode 1 of series three we look at why is it important to the business that the CEO or leader is self-aware.

In the late 1990’s, Amazon disrupted the book business, and the fear was bricks and mortar book shops would soon be forced out of business due to online competition. Throughout the 2000’s we saw more retailers moving online to complement their bricks and mortar business. The key word here is ‘compliment’.

66% of Irish people have a Facebook account and almost everyone is logging in every day. Being on social media can get in front of people who may be interested in your product or service.

Search Engine Optimisation is about making your website content easy to be found. When people use Google, they type in selected words and phrases to search for information on products and services. SEO helps your website appear in those Google searches that are related to your business.

Content marketing is everything associated with your brand that your customers and potential customers see, read and consume. Quite often we think of content marketing as the text on our website, but it can be so much more than that.

Digital Marketing is becoming increasingly important for SMEs. Ep1 looks at the digital landscape in Ireland and why companies need to be online.

Dealing with workplace difficulties can be a tricky business. How often in reality do employers have to deal with tricky staff? What is the best approach?

In episode four we talk about how to create a great working environment. It only takes one disagreeable personality to upset the balance in your office.

With the economy doing well again, and wages back on the rise, and there's a lot more job opportunities for people now than there was maybe 5, 10 years ago.This episode looks at how SMEs can retain good staff?

In episode two we talk about employment law policies and procedures. There's over 50 pieces of legislation that cover terms and conditions of employment, annual leave, maternity leave, paternity leave, and much more.

In this episode we discuss the importance of finding the right talent, how it would benefit your company and what it offers the candidates, and finally we leave you with three things an SME can do to attract the right talent.

In episode 12 of the Art of the Pitch we spoke to the #VOOM 2018 winner and CEO of Junior Einsteins, Tracey-Jane Cassidy.

In episode 11 we spoke to Barbara Moynihan from On Your Feet about how to deliver a great presentation.

In episode 10 we heard the inspirational story behind Junior Einsteins Science Club from founder Tracey Jane Cassidy.

In Ep9 of the Art of the Pitch we spoke to Karl Murray from Kotanical who wants to make Ireland a global hub for essential oils.

In Ep 8 we spoke to April Danann whose book "I am She Who Creates" will be a must-read for creative women looking to make a positive change in their life.

In Ep7 we spoke to Andrew Turner from the KickAbout App about how he is trying to revolutionise the game of 5-a-side.

In Ep6 we spoke to the founder of Cleverbooks, Darya Legorina about her use of augmented reality in childrens education.

In Ep5 we spoke to VOOM 2017 finalist Rosanne Longmore co-founder of Coroflo about her company and her experience in the competition.

On this episode, we spoke to Roisin Linnie from Wolfgang Digital about how to promote your business using social media. Essential listening for anyone entering VOOM 2018. More details here -> http://bit.ly/vmbVOOM

We spoke to Robert Fitzhugh from the Dublin Smartphone Film Festival about shooting a quality video using just your smartphone. Essential listening for anyone entering VOOM 2018. More details here -> http://bit.ly/vmbVOOM

We spoke to Jack Murray from All Good Tales about how to create a killer story to market your business. Essential listening for anyone entering VOOM 2018. More details here -> http://bit.ly/vmbVOOM

Find out how to enter the VOOM pitching competition and how this could lead to funding and prize money for your business. Find out more here -> http://bit.ly/vmbVOOM

The Art of the Pitch is a Virgin Media Business Podcast supporting our VOOM pitching event. Full details at http://bit.ly/vmbVOOM