Podcasts about seo search engine optimisation

In this podcast:  If you're serious about growing your business in 2025, mastering SEO (Search Engine Optimisation) is a must. In this video, I break down the essential strategies you need to implement right now to get your website ranking, drive traffic, and convert visitors into paying customers. Here's what you'll learn: 1️⃣ The difference between on-page and off-page SEO—and why you need both 2️⃣ How social media impacts your SEO rankings 3️⃣ The importance of aligning your SEO strategy with your business goals 4️⃣ Why integrating SEO with content marketing and paid ads is the ultimate success formula 5️⃣ The power of creating Evergreen content vs. moment-driven content

In today's episode, we are diving into an essential topic for every creative entrepreneur—SEO (Search Engine Optimisation). If you've ever felt overwhelmed by the technical side of SEO or wondered how to make your business more visible online, this episode is definitely for you! We're breaking down SEO into simple, actionable steps that can help you improve your website's ranking, attract the right customers, and grow your business. What We Cover in This Episode: Understanding SEO Basics: We kick things off by explaining what SEO really means and how it can help your business. Discover how search engines work and why optimising your website can increase your visibility in a crowded marketplace. Learn how SEO goes beyond keywords and plays a crucial role in your overall marketing strategy. Keyword Research Simplified: We walk through the process of finding the right keywords for your business. Learn how to put yourself in your customers' shoes, brainstorm effective keywords, and use tools like Google Keyword Planner to refine your search terms. Plus, we share tips on how to naturally incorporate those keywords into your website content. On-Page SEO Essentials: We cover some quick, easy wins for optimising your website pages, including title tags, meta descriptions, headers, and image optimisation. You'll also learn about the importance of mobile-friendly design and how to ensure your website is accessible on any device. Creating Valuable Content for SEO: Discover how creating high-quality, valuable content is one of the most effective ways to boost your SEO. We explore how blogging, FAQs, and resource pages can attract more visitors to your site and keep them engaged. Plus, learn the importance of balancing keywords with meaningful, reader-focused content. Building Backlinks for Success: Backlinks are key to boosting your SEO ranking. We share practical strategies for building quality backlinks through guest blogging, partnerships, and social media sharing to amplify your content's reach and establish your site as an authority in your niche. Tracking Your SEO Efforts: Finally, we discuss how to measure the success of your SEO strategy using tools like Google Analytics and Google Search Console. Learn how to track your progress, analyse your traffic, and make adjustments to continuously improve your website's visibility and performance. Key Takeaways: SEO is all about making your business easier to find online by improving your website's visibility in search results. Keyword research is the foundation of a good SEO strategy—choose words your audience is already searching for. Simple on-page SEO adjustments, like optimising title tags and meta descriptions, can have a big impact on your site's performance. Creating valuable, relevant content keeps visitors engaged and signals to search engines that your site is worth ranking highly. Backlinks from reputable websites can greatly enhance your SEO ranking and online authority. Use tools like Google Analytics and Google Search Console to monitor your SEO performance and make data-driven improvements. SEO doesn't have to be overwhelming, and by taking small, manageable steps, you'll start to see the results in your business. Let me know how you're implementing these strategies—I can't wait to hear about your SEO success! Contact Us: Instagram: @philippacraddock Email: hello@philippacraddock.com Mentioned Resources: Google Keyword Planner Google Analytics Google Search Console

In this episode, we discuss the importance of SEO (search engine optimisation) as an essential building block of your overall business growth strategy. SEO encompasses all the things you do on and off your website to drive visitors to your website (your online shop front). We emphasise the need to get the foundational building blocks and messaging right before diving into SEO, so that your visitors have a better chance at converting once they arrive on your website.  We talk about the role of keywords, backlinks, and site loading speed (among others) as essential pieces of an overall SEO strategy. While we advise that you outsource the technical aspects of SEO to specialists, as always it's important to educate yourself first so you can make sound decisions.We highly recommend the free SEO training provided by Anthony Raspa and his team at Dezign Digital to learn more: Everything you need to know about SEO - Dezign DigitalTakeaways:Get the foundational parts of your business right before diving into SEO.Focus on all three pillars of SEO: local SEO, organic SEO, and technical SEO.Outsource the technical aspects of SEO and use AI tools to assist with meta descriptions and alt tags.Prioritise providing valuable content for readers over prioritising SEO.Use a multi-pronged approach to marketing that includes SEO, social media marketing, branding, and messaging.More info here:https://dezigndigital.com.au/everything-you-need-to-know-about-seo/Connect with the hosts:Kate De Jong, PhD | Inspired BusinessWebsite: https://katedejong.com/Instagram: katedejong.inspiredbusinessEmail: kate@katedejong.comSam Morris | The Business ImplementorWebsite: https://thebusinessimplementor.com/Instagram: sammorris.businesscoachEmail: sam@thebusinessimplementor.com

In There's a Place, Frank and Gaz hit the pavements in search of residual traces of the places downunder where the Beatles stayed, played and partied with locals (What does the rush to redevelop these places tell us about Australia in the 1960s?). Inspired by the true crime podcast genre, our hosts uncover the shady circles within which they mixed in Sydney's ‘Sin City'. In Melbourne, Gaz gathers near definitive unscientific proof of the survival of the London plane trees that supported Beatles fans seeking a view of the fab four on the balcony of the legendary Southern Cross hotel. Frank assesses the symbolism of George's sidetrip to meet family friends in Mt Taylor, Auckland for a meal of poached eggs and tomato sauce. (Mentioning Taylor Swift didn't seem to help the SEO (Search Engine Optimisation) last episode but we will try again.)

Just like the proverbial tree in the forest, is your brilliant content even brilliant if nobody hears it? On this episode, we're going to pick our Indiepod Legends' brains about all things promotion, growth, and marketing. Obviously, social media can play a big part in this, and we're going to hear about what platforms and strategies have worked well for some of our creators (as well as which ones haven't!). But social media is only one aspect of podcast marketing, and you don't even need to use it at all if you don't want to. SEO (Search Engine Optimisation) is the ultimate low-hanging fruit of podcast growth because it lets your listeners find and come to you in their own time and on their own terms. Creating special or unique content alongside your usual episodes is another growth strategy that's yielded great results for some of our podcasters, and we're going to hear some tips for replicating that, too. Another recurring strategy in this episode is collaboration. Being on or working with other podcasts is a proven way to build your audience. As Andrea puts it, "People who listen to podcasts listen to podcasts". Some useful tools for finding other podcasters to link up with are Podchaser, Rephonic, and Tink Media. And here are some tips on how to get booked as a guest on a podcast.

How well does your website perform in search engine results? If it's not at least on page one, you need to understand how Google's algorithm is prioritising quality content over quantity, and build that into you SEO (Search Engine Optimisation) strategy. That's according to Sagar Sathi, Founder and CEO of digital marketing agency Xugar. The credibility of the author are also important factors in determining search rankings, strengthening your SEO and overall marketing strategy, which has the capacity to provide a long-term return on investment. Business Essentials Daily is produced by: SoundCartelsoundcartel.com.au+61 3 9882 8333See omnystudio.com/listener for privacy information.

Our guest in this episode is Phillip Stemann, a programming enthusiast turned SEO (Search Engine Optimisation) expert. From his early start at 13 years old, Phillip's journey through the tech world has been fueled by a passion for solving complex problems and an enduring love for technology.Key points discussed include:Phillip's unique approach to SEO and programming, emphasizing the joy in solving complex problems and the versatility of solutions.Insights into the evolving role of AI in SEO, showcasing how advancements like GPT-4 have expanded its applications beyond content creation.Phillip's entrepreneurial experiences, including the challenges of scaling an agency and the valuable lessons learned from these endeavors.Listen to the podcast to find out more.

The Wealth Creation Podcast is brought to you by Daniel Latto, and is designed to help you learn the steps you need to take to achieve Financial Freedom in the next 5 years. Discover how to make more money, turn that money into investments, and live from cashflow while never having to work again. The podcasts covers three main areas 1. Cut Costs 2. Generate Cash (Business) 3. Invest the rest (Property) Throughout the podcast episodes, I'll be going through the step by step actions you can take, including any Business & Property Strategies along the way that can accelerate your results. The Podcast is hosted by Daniel Latto. Daniel Latto is a business coach originally from Leeds, and now lives in the Mediterranean providing advice for business owners and entrepreneurs. You can contact Daniel Latto at his website at http://www.daniellatto.co.uk Why you should work on your SEO Search Engine Optimisation - The Mindset and Hustle Show - The Daniel Latto Podcast Show - Season 9 Episode 18

In this episode, Katie Bell and Michael Schumacher dive deep into the intricacies of marketing and SEO for clinics. 1: Understanding the Foundation of SEOMichael begins by shedding light on the fundamentals of SEO (Search Engine Optimisation). He emphasises the importance of a well-structured website, keyword research, and the significance of quality content. The discussion unfolds, providing actionable insights for clinics aiming to enhance their online visibility.2: The Pitfalls of Relying on FacebookKatie and Michael then delve into the limitations of relying solely on Facebook for marketing. Michael discusses the challenges clinics face with ad fatigue, algorithm changes, and the overall effectiveness of social media advertising. The conversation provides valuable perspectives for clinics navigating the digital marketing landscape.3: Navigating the Marketing LandscapeMichael Schumacher, highlights essential steps clinics should take before investing in marketing services. Michael emphasises the significance of researching companies, examining company houses, and avoiding the pitfalls of seemingly attractive offers.Segment 4: The True Cost of Free Appointments Michael delves into the deceptive nature of offers promising free appointments. He breaks down the hidden costs, including the substantial time investment required. Michael shares real-life examples, cautioning clinics to value their time and choose marketing strategies that align with long-term success.Conclusion:In the concluding segment, Katie and Michael reflect on the discussed topics. They stress the importance of clinics adopting sustainable marketing practices, learning from successful examples, and avoiding shortcuts that may compromise long-term viability.Michael Schumacher Resource Links: https://hmdg.co.uk/our-team/michael-schumacher/https://www.facebook.com/HMDigitalGrouphttps://instagram.com/schubertsdip?igshid=Y2I2MzMwZWM3ZA==https://twitter.com/notaphysio?s=21 Resources: https://www.facebook.com/groups/thrivebusinesscoaching https://www.facebook.com/thrivebizcoaching https://thrive-businesscoaching.com/ Book your business and marketing audit call here - we only have 5 slots per month! https://call.thrive-businesscoaching.com/business-audit This podcast is sponsored by the team at HMDG

In this week's episode, I'm chatting with my friend Sarah McDowell, SEO Manager at Captivate and podcaster! Sarah has worked in Digital Marketing and SEO for over 10 years now, both in-house for a brand/company and agency side. Sarah's current podcast is The SEO Mindset Podcast which she co-hosts with Tazmin Suleman. Sarah has hosted 4 podcasts in total over the years! She is also co-founder (alongside me!) of the West Midlands Podcast Club. A free podcast community for podcasters passionate about podcasting! You can sign up here! Sarah tells us what SEO (Search Engine Optimisation) is and shares her top 3 tips to optimise our podcasts so that they are more discoverable. Tip #1 - Keywords Use a keyword tool like SEMRUSH, Answer the public or Also Asked.use these tools when planning your episodes.DO NOT keyword stuff your show notes and titles - it doesn't help anyone!!Tip#2 - BacklinksThis is when someone external links back to your website. backlinks are very helpful for Google as they help make you a credible source. Tip#3 - Transcripts Using transcripts helps make your podcast more accessible for everyone - including Google. Edit your transcript, and remove filler words to make it more accessible. Recommended podcast episode about accessibility. How To Make Your Content More Accessible with Anne MokSarah's final thought is, don't be scared by podcast SEO and she recommends giving some of the tips she's given a try! Thanks Sarah!

You know the importance of SEO - Search Engine Optimisation - for your small business, but how much time and attention have you been giving it? In this episode we are joined by website and SEO expert, Karlie Plowman (AKA Techno Bird)  to discuss what SEO looks like in 2023 - moving into 2024 - what you need to focus on.This episode covers:Common SEO mistakes you may be making (and how to fix them)How SEO has changed in recent yearsHow AI is stirring the SEO potThe 'must-have' SEO elements you needOne thing you can do today to improve your SEO in minutes!Whether you're a seasoned SEO enthusiast looking for the latest strategies or a small business owner ready to take your first practical steps, this episode is for you. ------Read the full shownotes, learn more about Karlie and her incredible SEO Planner at https://www.madmarketingmums.com/episode32Connect with us on Instagram and TikTok @madmarketingmums and tell us what you think about this episode.

AI is huge and seems to have come out of nowhere. Although, most of us use it every day without even realising. Tune in to hear what makes Chat GPT – an AI program so popular. How I use it in my business, and tips on how you can use it in yours. Right now, you can use Chat GPT for free. It's a great time saving tool especially if you write content, a blog, or simply want to know how to respond to a customer's email. Not only can it help by writing content, but it can also write it in your tone of voice… I tell you how. I share some of the impacts it is going to have on SEO (Search Engine Optimisation), as well as the fact the information may not be entirely accurate when it comes to facts, so some research could very well be needed. If you do not embrace using AI and Chat GPT your competitors will. I recommend giving it a go and have some fun with it. I really think you're missing a trick if you're not using it. Tune in today so you don't get left behind.

Dans cet épisode je t'explique comment j'ai découvert le SEO.❤️ La définition du SEO (Search Engine Optimisation) ou optimisation pour les moteurs de recherche, regroupe un ensemble de techniques, d'actions pour faire remonter un site web ou un contenu dans les pages des moteurs de recherche. Aussi appelé référencement naturel, le SEO est un élément essentiel de toute stratégie de marketing numérique. En effet, c'est le SEO qui permet à tes contenus d'être trouvés et référencés par les moteurs de recherche, ce qui peut considérablement améliorer la visibilité de ton entreprise en ligne mais également le trafic, nombre de visiteurs sur ton site internet. Au cours de cet épisode, j'aborde les sujets suivants : Les 3 piliers du SEO (la technique, la sémantique et les backlinks)  Pourquoi est-ce important de travailler son SEO Les problèmes les plus courants avec la visibilité des sites internet ou des contenus J'ai également un peu de lecture à te proposer, mes articles de blog qui donnent des astuces pour améliorer son site seul. Pour ma part je me tiens à jour régulièrement grâce au site Abondance, un pilier en matière de SEO. Si tu as l'impression d'être invisible, de ne pas être assez haut dans les résultats des moteurs de recherche je te propose un échange win-win.

If you're like many business owners who hear the acronym ‘SEO' thrown around but you'd like to know more about what it is and why it's so important, SEO specialist Karlie Plowman joins me today to answer your burning questions.Having just celebrated her 10th anniversary in business, Karlie Plowman is a small business website designer, SEO specialist and business mentor who knows her stuff. Karlie is particularly passionate about helping mothers and female led businesses by breaking down SEO into simple terms so they can grow and reach their business goals. In this episode, Karlie explains what SEO (Search Engine Optimisation) actually is and why it's so important for the success of your business. She outlines the difference between organic SEO and paid Google ads, and answers questions around website optimisation and the different things we can do to improve online visibility. We talk about backlinks, understanding analytics and Karlie busts the myth that different website platforms impact Google ranking and SEO performance. Karlie shares some of her tools and the resources she recommends to help you perform your own website audit, understand your analytics and improve your SEO ranking. When it comes to outsourcing, Karlie shares her advice on what to look out for when engaging an SEO manager and why it's so important to ask questions and do your research. Karlie also shares the top 3 worst things you can do when it comes to SEO optimisation and the best time to get started with SEO in your business. Karlie is a such a wealth of knowledge and this episode is going to leave you with so many amazing tips and tools you can use to get started with SEO optimisation in your business straight away. Connect with Karlie Plowman:DIY SEO audit & Keyword Research PDFInstagram:https://www.instagram.com/technobird/Website:https://www.thetechnobird.com.au/Join us in the Accounted For You Numbers Club on Facebook hereJoin my Numbers List for small business news and fun, helpful tips hereDownload the New Biz Checklist hereDownload the FREE P&L Generator hereCheck out my blog here!Connect with Lisa Turner:Instagram:@accountedforyouWebsite:https://accountedforyou.com.au/

Today on the Meet the Translator podcast, I'm joined by Teresa Sousa for an episode on SEO (Search Engine Optimisation) translation.Teresa shares what she does as an SEO translator and the path she took to get here. She then explains what SEO is, where translation comes into it, and how this service can benefit clients. Teresa also shares some SEO tips for translators and talks about the SEO course for translators that she runs.Check out Teresa's 'Become an SEO-Savvy Translator' course here.Connect with Teresa on LinkedIn,  follow her on Instagram,  or take a look at her website.Thank you to Teresa for joining me on this episode, and to Pippa Williams for making the podcast jingles and editing this episode.

You know you ‘should' optimise your blog content for SEO (Search Engine Optimisation to be geeky). You know there's something about keyword research, and meta descriptions. But this SEO malarkey just feels a bit… well, like a mysterious language only super-nerds understand and know how to hack. What if I told you… it's not! 

This week we introduce a new team member, Ebert Grobler, who will be hosting Smart Marketing alongside Justin Lester.As experts in the iGaming industry, we go through the different marketing options available to Online Casinos and specifically unpack where the best return on investment is and the profit margins related to each. We specifically address Affiliate Marketing, SEO (Search Engine Optimisation) and Paid Media (Google and Social) and the pros and cons of each when executing for the iGaming industry.

AJ Saunders, a self-proclaimed SEO geek since 2014 and helps coach e-commerce brands to understand and use SEO (Search Engine Optimisation) to grow their business to 6-figures annually. Having worked on hundreds of business websites across multiple niches and industries, AJ's one big tip is to set measurable KPIs to gauge the health of any online business. Solid SEO is still the best way to bring customers to your website, because it is low-cost lead gen where you own the farm, as opposed to social media platforms, where frankly, you do not. Marketers are looking for shortcuts all the time, they want to be easily found, and they want fast sites and great content. Google is trying to counteract some of these parasites using short-term techniques and methods that don't work long-term. Content should not be written for search engines, but for people. This gave birth to keyword farms and different types of link trees, but it only polluted everything. As far as Google is concerned, people are trying to get into the game instead of making it user-friendly. As long as you're doing good content, improving, and adding value. Have your header set up correctly, tag your images correctly, and have an excellent internal and external link structure, then SEO will work for your business. Measuring KPIs on the page level, and on the domain level, and then zooming out to see how things are going in terms of sales, and in terms of leads captured. You have to understand the health of your website. It's always best to have 2-3 KPIs. It's not just creating the actual content that goes on the page, it's creating the map and the call to action, you really should be telling people what to do next, there should be a flow. There are a lot of companies that say, sign up here to get my newsletter. People already get thousands of emails a day. Articulate the value they will receive, a good example is in the executive coaches' world where they're giving out a lot of great information, or when a company sends out 15% off coupons every once in a while. In both of those cases, the value of what that company or person is giving has already been defined on that same CTA, and you will get some pretty low engagement. Selling an organic search engine optimization service is not as transactional as people may think, there's a lot of groundwork that goes into it. The analysis of how everything is working, changes that will need to be made to make the SEO campaign much more effective, and results, when bringing on a new client, to be able to show them this service works.Much work might be done in the first 30-60 days, but most of the results will take three to six months. Even if you have the best product in the marketplace and the best marketing, this won't matter. Sometimes a client can become unhappy, nervous, or impatient with the results in their given timeframe. Having a strategy and tactics in place to take it step by step by step. The marketplace can take longer to respond. The strategy in place will definitely work, but the timeframe will vary. In this episode:[01:07] SEO is one of the most important aspects to optimize your websiteMaintaining the effectiveness of your business in this industryUnderstanding the fundamentals of how an SEO strategy works[03:14] Marketers are looking for shortcuts all the timeGoogle's mission from the startThe mess behind the scenes when creating an SEO strategy[05:27] How KPIs help you understand the health of your websiteHave a good internal link structure, as well as an external link structureBuild profitable relationships with customers by creating awareness, driving sales, and building customer loyalty

In this week's episode, I'm joined by Andrea Rainsford.Andrea is 'The SEO Angel'.In this episode, she shares the harsh realities of how an intense corporate career resulted in incredibly challenging health difficulties; the ways in which she used goals to stage her inspirational fightback; and how she became an expert in all things SEO (Search Engine Optimisation).________________________________________________________________________Andrea Rainsford can be found here:LinkedInFacebookWebsiteFree eBook________________________________________________________________________Doug Bennett can be found here:Websitedoug@dougbennett.co.ukLinkedInTwitterDownload Your "Ten-Step Guide To Financial Freedom" Here:https://bit.ly/Struggle-SuccessBOOKS:Goals Do Come True is now live and available to buy on AmazonThink Simple, Win Big is now live and available to buy on AmazonEnjoy, and come back for the latest podcast each Wednesday. Thank you for listening.

On this week's episode of Marketing Made Easy from Get Savvy Club, Anita Baldwin & Anna Geary talk to SEO Angel, Andrea Rainsford. Andrea is on a mission to demystify SEO (Search Engine Optimisation) so it's accessible & understood by the masses.  If you've always though SEO was just about ranking on the 1st page of Google think again & listen in to hear how SEO can help you & your business. ____________________ Resources & Links to connect with Get Savvy Club Grab your free 37 Social Media Hacks here: https://getsavvyclub.co.uk/guides/37-social-media-hacks/ Say hi to Get Savvy Club on social: Facebook Group: https://www.facebook.com/groups/getsavvyclub/ Facebook: https://www.facebook.com/getsavvyclub/ Anna Geary LinkedIn: http://linkedin.com/in/getsavvyclub Anita Baldwin LinkedIn: http://linkedin.com/in/anita-baldwin Get Savvy Club LinkedIn: https://www.linkedin.com/company/get-savvy-club Anna Geary Instagram: https://www.instagram.com/annageary_/ Get Savvy Club Instagram: https://www.instagram.com/getsavvyclub/

On this week's episode of The Marketing Guide Podcast,  we are talking all about SEO (Search Engine Optimization/Optimisation)I am sharing tips with you to get you more visitors to your website or blog and get more conversions and sales for your business.Many people don't know about SEO or find it too confusing but don't worry in this episode I am breaking it down into its simplest form so that you can understand it and implement some of the tips I give today in your business and get you more visitors & sales from your website.If you don't have a website it's still worthwhile to have a listen and understand how SEO works so that when you do start your website you have a clear plan to follow and understand the importance of SEO.

Most small businesses don't project their brand well. I have loads of tips and tricks and a course on branding. I help coach e-commerce brands to understand and use SEO (Search Engine Optimisation) to grow their business to 6-figures. I've been an SEO geek since 2014 and worked on hundreds of websites across multiple niches and industries. Connect with Ashley: www.ajsdigitalgroup.com https://www.instagram.com/a_j_saunders/ https://www.linkedin.com/in/aj-saunders-seo/ ▼ ▼ You can connect with/follow Talking with the Experts: Buy me a Coffee: https://www.buymeacoffee.com/rosesdavidson Become a patron https://www.patreon.com/talkingwiththeexperts Leave a Google review: https://g.page/r/CaXk7K3UlEhzEBI/review Leave a review on Podchaser: https://www.podchaser.com/podcasts/talking-with-the-experts-1491692 Email: guest@talkingwiththeexperts.com Website: https://rose-davidson.com/ LinkedIn: Rose Davidson: https://www.linkedin.com/in/rose-davidson/ Talking with the Experts: https://www.linkedin.com/company/talkingwiththeexperts/ Facebook Page: [Rose Davidson] https://www.facebook.com/onlineeventmanagerandpodcasttrainer Instagram: https://www.instagram.com/rosedavidson_speakersupport/ SoundCloud: [Follow] https://soundcloud.com/talking-with-the-experts YouTube: [Subscribe] https://www.youtube.com/channel/UCkM5n5QJhnNAmUiMzii73wQ #business #entrepreneur #learnpodcasting #podcastepisode #podcastguest #podcasting #podcastinterview #podcastplaylist #podcasts #podcastskills #podcastshow #rosedavidson #smallbusiness #talkingwiththeexperts #video #vodcast

In this week's episode, I discuss SEO (Search Engine Optimisation) with SEO expert & strategist Lauren Newton. SEO is a great anti-hustle way of marketing, we discuss what it is, the benefits, and how you can get started. Get in touch with Lauren: Lauren's Instagram Lauren's website Ways to work with me 1:1 Coaching Women's Circles 1:1 Breathwork Join me on Instagram Tik Tok Email community

In this week's episode, I discuss SEO (Search Engine Optimisation) with SEO expert & strategist Lauren Newton. SEO is a great anti-hustle way of marketing, we discuss what it is, the benefits, and how you can get started.Get in touch with Lauren:Lauren's InstagramLauren's website

How to get your site on the first page of Google!  What is SEO and why does it matter for your marketing? This week, Tom from Nautilus Marketing wants to talk with you about SEO. He wants to explain why SEO matters for your marketing, and how you can make sure you're getting it right. First things first, what SEO actually stands for SEO- Search Engine Optimisation; the process of making websites more visible on search engines like Google or Bing through both off-site (ex.: other people linking to your website) and onsite (changes made directly to the page itself). SEO is about many things, including keywords! So now that we know this let's take a deep dive into SEO and how it relates to marketing! New to the podcast? You can catch all previous episodes here. Please do click whichever button your favourite app uses to keep you updated with new episodes, whether that's subscribe or follow! The Nauti Nerds is a Nautilus Marketing podcast. Like what you've heard?  Leave us a review! Just click here to be taken to your favourite platform to leave us a rating! The Nauti Nerds podcast is part of the Podknows Podcasting Network.      

This week on The Digital Marketing Scoop, Mark is talking all about SEO - Search Engine Optimisation. We have taken a dive into our vault of past episodes and put together a compilation of previous episodes all around the subject of SEO.During this episode, Mark talks about best practice for SEO, the link between Google Ads and SEO, and SEO misconceptions.Follow CLIQ on:Facebookhttps://www.facebook.com/cliqmediaandmarketingInstagramhttps://www.instagram.com/cliq.ieTwitterhttps://twitter.com/Cliq_ieLinkedinhttps://ie.linkedin.com/company/cliq-media-&-marketingYouTubehttps://www.youtube.com/channel/UC1PmmAJcTTQ-XWDfTyzbiwgTikTokhttps://www.tiktok.com/@cliqtok

This week on the Digital marketing Scoop, Mark is talking about Google Ads versus SEO (Search Engine Optimisation). During this episode, Mark is talking about which is better for your business, whether you're starting out or looking to re-strategise your business to get more leads and sales.With the Google Search Results page having changed over the years, Mark gives some really good advice on Google Ads versus SEO.Follow CLIQ on:Facebookhttps://www.facebook.com/cliqmediaandmarketingInstagramhttps://www.instagram.com/cliq.ieTwitterhttps://twitter.com/Cliq_ieLinkedinhttps://ie.linkedin.com/company/cliq-media-&-marketingYouTubehttps://www.youtube.com/channel/UC1PmmAJcTTQ-XWDfTyzbiwgTikTokhttps://www.tiktok.com/@cliqtok

Grant Cardone's 10X Interactive Bootcamp is one not to miss. I'll share my TOP 5 lessons that I took away from the online business and entrepreneurs workshop held in 2021. I'll take a deep dive into some mind blowing strategies that are simple for you to introduce into your business and life that will increase your sales, motivation and business success.   In This Episode... Learn the TOP reason why you are not making enough online sales and how you can change that in just a few days! How to write your business and life goals in an effective way so that you can achieve them The right approach you can take to dealing with negotiations and signing new deals Discover Grant Cardone's way to tackle creating a MVP vs Perfect Product for your customers Why you should ask TOUGH questions in your sales calls and not feel guilty about it Plus more... so grab a coffee, listen in and stay tuned!  

Today I talk about why I took the decision to DELETE 40% of my Instagram followers in just one day to help my own personal brand and online business success. This strategy is what led to me removing 467 of the Instagram accounts following me on my Instagram business account used to promote my brand, share my life journey and promote my online coaching business!   

Learn the Top 5 Mistakes that every entrepreneur makes that will waste their time, cost a ton of money and not help their online business startup! Listen to learn how to avoid all the silly business mistakes that 99% of you WILL make! In This Episode... When to get a call answering service and start outsourcing. The importance of branding your new business the right way. How business startup loans lead to silly mistakes and a lot of unnecessary debt. The reason why you probably don't need an office or staff when starting your own business. Why splashing out on a website won't help your startup. Plus more... so grab a coffee, listen in and stay tuned!  

Want your share of the 459 million people searching for products, services & inspiration from small online business brands?  Sophie Bennett from Marketing By Sophie shares why small business owners, especially those with a product or visual services need to start Pinterest marketing... I learned a ton from Sophie on the power of Pinterest. It's a little known but highly effective way of marketing for any small online business! In This Episode... Little known secret see why Pinterest ranks so high as one of the top search engines on the planet today. Why Pinterest marketing is so effective for small businesses trying to fight against the big brands. How you can reach millions of customers ready to buy and without any paid online advertising! The reason you're missing out on sales if you think Instagram and Pinterest are equals... Plus more... so grab a coffee, listen in and stay tuned!  

In our current digital era, each and every business is facing stiff competition from all sides fighting for their online presence. And your eco-friendly sustainable business is no exception. Hi, My name is Sumithra. I'm a digital marketing analyst at the International Institute of Digital Marketing. I have got you 6 digital marketing strategies that eco-friendly businesses can tap on to leverage their online traffic. 1 Your Customers are the utmost priority Let your customers run the show for you instead of you aggressively pushing your sustainable products to them. 2. Leverage the social media strategy The social media landscape is constantly changing.it is highly essential in choosing the right social media platforms to work your digital marketing strategy in boosting the online presence. 3. Seo is the definite checklist Seo (Search Engine Optimisation) plays a pivotal role in driving traffic to your website while promoting your sustainable products. 4. Work on Eco-friendly digital ads campaigns Running digital ads campaigns for your environmentally friendly brands can be useful in expanding your customer base, highlighting new product launches and sales offers. 5. Hooking to the right audience With the help of Analytics tools available in the market, you may not need to sweat a lot out to get hooked to your target audience 6. Digital Influencer Marketing Influencer marketing serves as a great platform for the collaboration of the brands and creators to produce well effective branded content to reach out to the potential customer base. So why don't you start formulating the best digital marketing strategies for your business in reaching many green consumers and boost your online presence? Thank you! Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that's all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp --- Send in a voice message: https://anchor.fm/iidmusa/message

Are entrepreneurs born with ideas or can anyone discover a great and highly profitable online business idea? Discover how you can find your online business niche and start your own online business even if you have no idea what you'd like to do or even have any money to get started. In This Episode... Where online business ideas really come from… it's less complicated than you may think! How to make money online using other people's business ideas. Earn high residual income without providing any products or services yourself. Plus more... so grab a coffee, listen in and stay tuned!  

In this fascinating episode, Jane and Damon talk about the challenges and excitements of growing a business, about managing customer and team relationships, both virtually and in person.  Damon also gives some top tips for small business owners, startups, and solopreneurs on limited budgets and offers our audience a free copy of his book ‘Outrank: Your Guide to Making More Online By Showing Up Higher on Search Engines and Outranking Your Competition'. Utah based Damon Burton is a search engine optimisation expert and founder of SEO National agency. Damon's expertise is more important than ever in helping businesses thrive online over a decade ago.  When he beat a billion dollar company by outranking them on Google, he knew he was onto something and has gone on to build an international search engine marketing company that has worked with NBA teams, Inc 5,000 companies, which are the fastest growing businesses in the USA and also several shark tank featured businesses.  Since founding SEO National in 2007 Damon has also written for Forbes, been featured in publications, including entrepreneur magazine, Buzzfeed and USA weekly. Damon has helped several high profile clients make more in a month than they used to in a year. Does your business use Search Engine Optimisation? If not, would you like to learn how? Free SEO Book from Damon Burton: https://www.freeseobook.com/ ABOUT THE HOST: Jane Bayler is a serial entrepreneur, investor, speaker, event host and business scale up expert. She had a 20 year history in global media and advertising, before becoming a serial entrepreneur herself, with multiple businesses in real estate, marketing and education. Having grown and sold a £6M brand identity business to US communications group Interpublic, today she is most passionate about and committed to serving other entrepreneurs – helping them grow their businesses and achieve their best lives.  Enquire about working 1:1 with Jane, book a call here: https://bit.ly/2Z07DML Join Jane's free Masterclass to discover her Triple C HyperGrowth system - to scale up your business and attract your ideal clients, here: https://idealclientsuccess.com/masterclass

Most online startup businesses WILL fail. Infact the stats are staggering. But it doesn't have to be that way…. That's because MOST new entrepreneurs think 1) it must be easy because its online and 2) If they build it and they will come and 3) it won't take much time and effort to build a sustainable online business….    None of things things are true and you'll never create a successful business that's sustainable without getting a few things in place first of all and getting help from those who give you the strategies that really work…   In This Episode... How to get a new online business idea even if you have no products and services of your own Things all entrepreneurs need to think about when business planning your online startup business and website Top strategies for starting and scaling your online business   Plus more... so grab a coffee, listen in and stay tuned!  

Listen to how a client went from Zero £££ in his online startup business as a first-time entrepreneur to over £12k per month in just 5 months selling products with a brand new website on Shopify after working with Aaron Henriques and implementing following the proven strategies Aaron teaches.  

Here's my number one reason for not hiring BDM's now and in the future. I've already learnt some costly mistakes in my hiring process. Hiring sales staff to join your team can be a costly experience if you don't get it right. Hear why I just won't hire any sales staff who do not self educate by reading sales books.  

Vous voulez apprendre comment référencer votre site ? Vous classer sur la première page de Google ? Vous voulez apprendre le SEO (Search Engine Optimisation) ? Cette vidéo est pour vous, je vous explique les principaux 6 Principes qui vont vous aider :) Site web : https://samirbellik.com YouTube : https://www.youtube.com/channel/UCWzwMCF7JQ94diFiHtLfSdA Instagram : https://www.instagram.com/samirbellik/ Facebook : https://www.facebook.com/samirbellikdigital/ Twitter : https://twitter.com/samirbellik LinkedIn : https://www.linkedin.com/company/samir-bellik-digital/ TikTok : https://www.tiktok.com/@sambellik Reddit : https://www.reddit.com/user/samir-bellik Twitch : https://www.twitch.tv/kainassor Pinterest : https://www.pinterest.com/samirbellik/ --- Send in a voice message: https://anchor.fm/samir-bellik/message Support this podcast: https://anchor.fm/samir-bellik/support

We've all heard that famous old saying "If it ain't broke then don't fix it". Well, today I flipped things on its head to discover why taking a different approach could boost your business and help you stand out from the crowd, especially as a new entrepreneur with a brand new startup business. Find out which side of the fence you sit on... listen in now!   In This Episode... Why the saying is the stupidest thing ever for any online entrepreneur. How doing things differently can make you stand out from the crowd.   Plus more... so grab a coffee, listen in and stay tuned!  

The world of digital marketing has become increasingly complex, confusing and costly.  This week I speak to an SEO (Search Engine Optimisation) specialist Paul Harrison to help you discover how to maximise your website ranks. Every day people are searching for the services you offer. The only question is will they find you?  If you want to know how rank better and be found by more of your prospective customers, this episode is a must listen. 

If you're running a business or thinking about starting one and think that something is holding you back, then you must listen to this, right now.   In This Episode... What the difference between a positive and negative mindset can do for your online business. Why focussing on negativity will kill your business. Plus more... so grab a coffee, listen in and stay tuned!  

Michelle Cheyne of the Content College is a great believer in growing your business using content, especially blogging.  In this chat Michelle shares her knowledge about why to blog, SEO (Search Engine Optimisation), guest blogging and the Content College community.

In this week's episode There's nothing more frustrating than getting all the way to a sales meeting… building a good relationship with your prospect… putting in your proposal… answering their questions… and then losing the sale, right at the last minute Paul and many of his MSP clients have doubled their sales conversion rate by implementing one tactic before the meeting – find out what it is in today's episode Also on the show this week, SEO (Search Engine Optimisation) no longer has to be a mysterious ‘dark art'. Want to improve your search position? An expert joins Paul to tell you exactly what Google wants you to do better Plus there's the chance to dramatically improve how organised you are AND do it for free. Paul's giving away premium subscriptions to Todoist Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Here's just a selection of the ‘video greeting cards' on Amazon that you could send before prospect meetings Paul mentioned the brilliant book all about inbound content marketing They Ask, You Answer by Marcus Sheridan For a chance to win one of three 6 months premium Todoist memberships thanks to Brenna Loury, just comment on Paul's LinkedIn post (closes 5pm GMT 16th March 2021) Sign up for Paul's entry-level Marketing Accelerator training Paul's special guest was John Vuong from Local SEO Search, talking about how to rank better in search results Many thanks to Manuel Bruschi from Timeular for recommending the books Atomic Habits by James Clear and A Brief History of Time by Stephen Hawking Please recommend a book you think will inspire other MSPs here paulgreensmspmarketing.com/podcastbooks On March 9th Paul will be joined by Paul Charnock from Plexa talking about how to sell white-label marketing services to your clients Please send any questions, ideally in audio-form (or any

SEO tips aplenty in this episode that will help you evaluate how good you and your business are at getting 'found' by Google. Get best SEO for your SEO by listening to us talk about SEO on this podcast episode about SEO now. Just kidding.  Yeah, we don't do that.  This episode will give you a fantastic insight to why. Oh you want a spoiler alert? Ok. We know what we're doing. In this episode, head 'Nerd' Tom talks us through the value of taking time over your website SEO. You'll learn how important it is to actually sit down and think about what you're doing. He'll talk you through the strategies and techniques that have helped Nautilus Marketing become a trusted and dependable digital marketing agency offering the best possible service to our clients. This is not one of those super vague "ten things you need to do to optimise your site" type blog posts.  This episode contains real, actionable advice. If you want a beginner's guide to SEO (Search Engine Optimisation) then this is the podcast episode you need to listen to. Oh, and maybe we should mention there's £300 worth of services being offered completely free, if you listen until the end of this episode.  Please do click whichever button your favourite app uses to keep you updated with new episodes, whether that's subscribe or follow! The Nauti Nerds is a Nautilus Marketing podcast.

Mark and Jamie launched their businesses in the 2020 lockdown and are now getting mortgage leads via Google. Some from ads and some organically from Google using SEO (Search Engine Optimisation). This is their journey from a brand new website to ranking on page 1 of Google. How it works and what they've learned.

Just before Christmas I continued my ongoing research into 'how to create a profitable website'. This time it's all about traffic. I caught up with Sarah McDowell to discuss all things SEO (Search Engine Optimisation). Sarah is currently the SEO content executive at Holland & Barrett and co-host of the popular SEO podcast SEO SAS. With this experience she is quickly becoming a key figure in the SEO community, allowing her to interview some of the leading players in the digital marketing arena. We chat about all things SEO: What's hot in 2021, how B2B companies should be growing their websites and online traffic; and what the best tools are to use for success. Enjoy! For more information about Sarah check out her LinkedIn - https://www.linkedin.com/in/sarahmcduk/ (https://www.linkedin.com/in/sarahmcduk/) Check out the SEO SAS podcast here - https://seo-sas-podcast.captivate.fm/ (https://seo-sas-podcast.captivate.fm/) And have a listen of her new podcast 'The Lipsticks' here - https://the-lipsticks-podcast.captivate.fm/ (https://the-lipsticks-podcast.captivate.fm/)

Danny Goodwin with Jason Barnard at Kalicube Tuesdays Danny Goodwyn talks to Jason Barnard about updating content as an SEO (Search Engine Optimisation) strategy. "If I Had More Time, I Would Have Written Less" - Mark Twain Search Engine Journal launched an SEO strategy based on updating older articles. To keep up with a changing world, and Google's constantly algorithm, updating older content is a must. However, as discussed in this podcast it is important to understand when content should be reused and when it should be removed. In this podcast, Danny goes into depth on why sometimes it is easier to look back and reuse old content rather than making new content. This helps avoid repeating the same content in different articles which will not only confuse the audience but also Google on what is most relevant. Competing with other brands' content is already difficult enough so why compete with yourself? What you'll learn 00:05 Introducing Danny Goodwin00:16 Updating content rather than creating content02:26 Search Engine Journal's glorious Brand SERP05:41 Search Engine Journal's SEO strategy07:15 Who is SEJ's audience?09:44 The importance of reviving old content12:48 Updating older content Vs. replicating old content14:42 Auditing old content 16:55 Two great reasons for updating your old content20:21 How does SEJ marry breaking news and deep-dive studies22:20 Correcting content rather than changing content23:30 The for and against Skyscraper content (mostly against)24:32 Reworking the content on Search Engine Journal 25:22 How to know what needs to be rewritten and what needs to be removed?26:30 Tips and tricks for bundling content29:20 Creating new content and correcting said content, which is easier?31:40 Search Engine Journal's YouTube channel33:18 Creating good content for YouTube Subscribe to the podcast Subscribe here >> This episode was recorded live on video September 16th 2020 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Danny Goodwin with Jason Barnard at Kalicube Tuesdays Danny Goodwyn talks to Jason Barnard about updating content as an SEO (Search Engine Optimisation) strategy. "If I Had More Time, I Would Have Written Less" - Mark Twain Search Engine Journal launched an SEO strategy based on updating older articles. To keep up with a changing world, and Google's constantly algorithm, updating older content is a must. However, as discussed in this podcast it is important to understand when content should be reused and when it should be removed. In this podcast, Danny goes into depth on why sometimes it is easier to look back and reuse old content rather than making new content. This helps avoid repeating the same content in different articles which will not only confuse the audience but also Google on what is most relevant. Competing with other brands' content is already difficult enough so why compete with yourself? What you'll learn 00:05 Introducing Danny Goodwin00:16 Updating content rather than creating content02:26 Search Engine Journal's glorious Brand SERP05:41 Search Engine Journal's SEO strategy07:15 Who is SEJ's audience?09:44 The importance of reviving old content12:48 Updating older content Vs. replicating old content14:42 Auditing old content 16:55 Two great reasons for updating your old content20:21 How does SEJ marry breaking news and deep-dive studies22:20 Correcting content rather than changing content23:30 The for and against Skyscraper content (mostly against)24:32 Reworking the content on Search Engine Journal 25:22 How to know what needs to be rewritten and what needs to be removed?26:30 Tips and tricks for bundling content29:20 Creating new content and correcting said content, which is easier?31:40 Search Engine Journal's YouTube channel33:18 Creating good content for YouTube Subscribe to the podcast Subscribe here >> This episode was recorded live on video September 16th 2020 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Episode 30 James Nader Fashion & Advertising Photographer   Welcome to Episode 30 where I dive into the mind of James Nader, a super creator in the Fashion & Advertising world. James has photographers many Calendars in many beautiful locations with many celebrities, his location work is just so powerful and impactful. As well as talking to him about his photography and location work James also has a great knowledge and insight into the business side of marketing yourself online, and this is where he shares how important it is to get on top of your SEO (Search Engine Optimisation) for your business and company to get found online. We talk how the business and industry has changed, dive deep into some of his personal Fine Art projects and shoots, and talk about where his journey will take him next. We discuss the problems shooting on location can throw up and what you have to do to get around it, why you have to be careful when shooting abroad and the risks it can carry when your clients don’t have all the right permits or concepts. What does a 27 day calendar shoot on location feel like? James shares his fears about studio lighting and why he prefers mother natures light and even continuous light. How you can capture amazing results with the cheapest of equipment, and outline why you don’t need to buy the most expensive equipment to get the best results. I hit him with our infamous ’10 question Quick fire round’, listen to how he does in this one!   Website: www.jamesnader.co.uk   Production company : www.nadermedia.com   IG: https://www.instagram.com/jamesnader/   IG: https://www.instagram.com/silvergumtype   FB: https://www.facebook.com/jamesnaderphotography/   Twitter: https://twitter.com/jamesnader   Youtube:https://www.youtube.com/c/JamesNader   Podlamania has a NEW website, head on over and take a peek and let us know what you think…. New content coming all time so why not subscribe to keep in the loop.   Remember, if have a question about anything Photography or Video/Cinema related, we’d love to hear them, you can send your questions to podlamania@gmail.com   Thanks for listening and don’t forget to leave a comment and like. Don't forget to give us a LIKE, COMMENT & SHARE on your chosen podcast player, it helps our rankings a lot and helps us grow and get noticed more. Help support PODLAMANIA, so we can bring you even more amazing guests. If you want to help support us  to produce and record even more great interviews and content for your ears, and allow us to physically be in front of some of this worlds greatest talents and artists, you can help make this happen by donating on our Paypal page. (Link below) Even a dollar can help.. or more if you love us that much. :)    https://www.paypal.com/cgi-bin/webscr?cmd=_s-xclick&hosted_button_id=9CTSELVWACV2W&source=url   https://Waynejohns.com https://Jakehicksphotography.com  

Un épisode avec autour du SEO (Search Engine Optimisation). Le SEO en 2020, les méthodes, les outils, les bonnes pratiques. Comment penser le projet "SEO Friendly" dès sa construction. Nous en discutons avec notre invité, expert SEO : Nicolas Baldi Liste des outils évoqués durant l'épisode : Outils pour le choix des mots clés : Pour savoir quels mots-clés choisir, on utilise des outils comme : Yooda Insights (39€/mois) Keyword.io (29€/mois) Neil Patel / Ubersuggest (29€/mois) Keyword Finder (29€/mois) Les outils Google Google Page Speed Insights Google Analytics Google Search Console Les outils d'analyse : SEM Rush Screaming Frog Xenu Seo Mofo Snippet Optimizer Podcast présenté par : Alexandre Duval @xlanex6 Patrick Faramaz @PatrickFaramaz

In this episode I feature an extract from my club webinar last year where I share some background on what SEO (Search Engine Optimisation) is, why it’s important and some tips on getting started. If you are new to SEO, this episode will be a good place to start. But if you are a little more experienced then I’ll be sharing more ideas and advanced techniques in future episodes. So settle in and join me while I explain some SEO basics.

In order to generate tons of organic search traffic, your website needs to be optimised in a way that allows Google to find your content relevant. We've discussed on why you need to carry out proper SEO ( Search Engine Optimisation ) and the tools you can use with that. We also discussed why as a new website you need to build quality backlinks, how to repair broken ones and how to search for them as well. Website speed, Mobile-friendliness and integrating for voice technology are some of the topics we've constantly emphasised. These and much more as discussed in the episode and throughout the podcast will help you generate organic traffic to your website and improve your ranking on SERP. Send in your questions to augustine@siftgroup.net You can find me on twitter @augustinekiama Enjoy the episode ! --- Send in a voice message: https://anchor.fm/augustine-kiama/message

Would you like to learn how consumers are discovering law firms in Google search and what consumer trends are driving behaviours that are leading to sales online? Having answers to questions such as: is my audience online? are they searching for what I do? are they searching for what my firm does? is critical regardless of which industry you are in and even which field of law that you are in. Fortunately, in this day and age, we can use tools such as Google Trends to identify online search demand and trends. For example, if we look at local search phrases such us, ‘Lawyers Near Me’ or if we look at more specific areas of law such as ‘Family lawyers near me‘ or ‘Criminal lawyers near me’, we can see through the search data that people are looking to find providers in their location. This is something that allows us to take advantage of strategies like local-based optimisation and local SEO (Search Engine Optimisation), which are applicable strategies for the majority of law firms in Australia. Understanding search demand for the legal industry We can use tools such as SEMrush to give us keyword level data of how many searches are happening per month for specific keyword phrases in Google. For example, for the phrase ‘personal injury lawyers‘, there are approximately 1,900 searches happening every month in Australia. SEMrush also provides us with different keyword variations depending on the geographic location of the search. Looking at the data, we can see ‘Family Lawyers’ themed search volume by city such as Melbourne, Sydney, Brisbane, Perth and Adelaide etc. The only exception we have encountered in the law space when helping firms grow with Google is when dealing with specific niche areas that are not known from the general consumer. In this scenario, consumers would not be aware of that specific niche area of law therefore they would not be actively searching for it. This is typically an edge-case scenario however that does not apply to the majority of legal practitioners in Australia. Consumers are better informed now more than ever Everyone is connected 24/7, this means that your clients are more informed and they are more purposeful and prepared to make better-informed decisions than ever before. Consumers today are better informed about your products and services more than ever thanks to the internet. Having your audience constantly accessing the web uncovers trends that are also driving consumer behaviour today. Two of the biggest trends are: discoverability is crucial if you want to win the sale and generalised offers are meaningless. Having a contact form on your website, getting down on one knee and praying, hoping that someone is going to come on Google and fill it out is not a strategy at all. Statistics show that consumers are becoming loyal to the brands that meet their immediate needs. One out of ten smartphone searchers are certain that they are going to go over a company before they start searching which means that 90% of searchers do not have brand loyalty. Not knowing which provider they are going to go with gives you a great opportunity to win the business if you can be discovered through Google. If you are not visible and there is no chance that you are going to be found, you won’t be able to use Google as a stream to acquire new business and new clients. Furthermore, every two out of three smartphones users agree that when they are searching on their phones, they are looking at the most relevant offer to solve their immediate problem, regardless of the company. Online personalisation & offer relevancy drives sales Today’s consumers expect personalisation and relevancy, this is why nine out of ten consumers would buy from a company that best predict their search intent and suggests highly relevant solutions. Search intent is a really important part to get right and the area that I see most agencies working with law firms getting wrong. We will expand on search intent further on the next part of our law fir marketing series. Understanding the consumer intent, providing a relevant offer and targeting the right keyword phrases are crucial strategies so that when users are searching, they can be presented with an offer that is relevant to their situation and needs. If you are interested in learning how to grow your law firm through Google Search Engine Marketing and how to get more clients on board please reach out to us or feel free to leave a comment below. Discover more at: https://web3.com.au/search-trends-for-law-firms/

This week we’re going to be talking about SEO – Search Engine Optimisation. And to help me (because I know nothing about SEO) I have TWO lovely guests with me! We have the lovely Sarah and Hannah, who are the hosts of SEO SAS. These girls have worked in this industry a long while and they love SEO, so I knew they would be the perfect people to come on and talk to you about this subject. And perhaps you may even be inspired to do something with your own SEO! Key Takeaways Covered in the Podcast ·      SEO stands for Search Engine Optimisation – the process of increasing both the quality and quantity of traffic to your website, by increasing the visibility of the website or web pages to people via search engines such as google. ·      Google has over 200 ranking factors. There are over 200 factors that google look at when they are ranking pages and websites. ·      Most people when they think about SEO, they just think about keywords. It is now so much more sophisticated. You need to think about things such as page speed, user experience, technical aspects and accessibility. ·      Making one change can make a huge difference, and that may be all you need to do for a couple of months. Simply changing a page title could increase traffic by 20%! ·      SEO is NOT dead! It is still very important. ·      There are two types of key words – Educational and Transactional. ·      You can find out how people are finding you and what they are searching for by using free tools such as Google Search Console. ·      Domain Authority is a score out of 100, based on the amount of back links to your website and how trustworthy your website is. ·      You need to make sure everything linked to your website is relevant, trustworthy and natural. Otherwise it can be spammy. ·      There are link specialists who can help you with your link building. If you are linking out, make sure it is natural and relevant. When getting links to your site, there are lots of different ways you can do this, such as, creating useful articles that can help others (guest post), give a quote about the latest news on another website and digital PR – fun ways to get people talking. ·      Make sure your blog title is click worthy and answering something that people are going to search for or something that people don’t even know they want yet. ·      You can research what people are looking for through Google AdWords. ·      Make sure all your subheadings in your blog are optimised too! ·      Is there some added value you can add to your blog compared to those that are already out there? Such as a video, more images, more information. ·      Give people a reason to stay on your site longer and go to other areas after they have read your blog post, or even convert! ·      Make sure your images are no bigger than 100kb as this can slow down your page speed. ·      Name your image something relevant, add alt text (alternative text) that describes that image. ·      Metadata is the information that displays in google – you can decide this! Make sure your title is 60-70 characters long, optimised with key words. Description 120-160 characters, use key words here too! ·      CTR – click through rate. This will depend on the quality of your metadata. ·      Test your title tags and metadata using...

Voilà une formation en SEO (Search Engine Optimisation) ou Référencement Naturel que j'ai donné en interne pour mon équipe et des stagiaires à GEN 42. On aborde plusieurs aspects, depuis le Crawl du site web, la correction des erreurs, l'optimisation des pages, le Keyword Research et la construction e Back Links. --- Send in a voice message: https://anchor.fm/samir-bellik/message

This is a series of Podcast by Danny de Hek with the goal to give you more insight and control of your own Internet marketing without being exploited by Website Design & Development + SEO companies.Over the next few weeks, I will be publishing a set of Podcast on #WebArchitecture #DomainNames #Email #WebHosting #Content #Maintenance #SEO #SearchEngineOptimisation and #PaidAdvertisingWhat’s my background, how long have you got? My claim to fame – I started the first Internet cafe in Christchurch with a friend back in 1995 it was called The Email Centre on Worcester Boulevard. People who used to come and use our cyber services taught me how the Internet worked, looking back it was enough to make me dangerous. At that time my expertise was getting people with computers onto the Internet and teaching them how to surf the World Wide Web.After 12 months I gained enough knowledge simply by looking over peoples shoulders, asking questions and seeing what others were using the Internet for. I learnt to be able to set up a basic website. One day I decided to sell everything I owned to buy a laptop and shortly after I maxed out my credit card with one of the first digital cameras that came to the market. I was equipped and ready to rock and roll as a mobile internet consultant.I used to travel around New Zealand claiming to be New Zealand’s leading Internet consultant. For a one time setup cost of $300 and monthly hosting, promotion and maintenance for $30 a month, businesses could have a web presence within New Zealand’s Information Network. At one point I represented 45 different rental car brands, tourism companies and many accommodation providers throughout New Zealand. I was self appointed but I certainly made a big impact on the travel and tourism industry in New Zealand which earned me a six-figure income along the way.Being dyslexic and not being able to read and write, I kind of stood out like a sore thumb. I received a lot of criticism in an industry that wasn’t regulated by so-called peers, known these days as keyboard warriors. However it made me stronger and more determined to succeed, the old saying “no such thing as bad press” was certainly true in my case, the fact is it put me on the map!A few years later as the internet became more prominent and competitive, web development companies would approach my clients with flashy website designs which I couldn’t compete with. Understandably many of my clients wanted to take control of their own Internet services in house. This was my turning point, I re-strategised and invested time in myself and started doing a lot of affiliate marketing and commission based work. With a little luck one of my affiliate sites started generating $40,000 worth of profit each month. That site used to get 25,000 IP visits per day, the knowledge I learnt at that time was the real value.These days I own and run ELITE : SIX Business Networking and continue to look after a handful of loyal website clients, and I run a few drop shipping websites of my own. A lot of the knowledge I’ve learnt from marketing other people‘s businesses and having my own sites, has kept me in the know and a leader in the industry of Internet marketing.

SEO = Search Engine Optimisation. Not always the sexiest of topics, but oh so important. I got my friend, Sam Charles from Float Digital, to come and sit down with me for an hour to chat about her area of expertise. Sam really is a genius when it comes to SEO, and has worked with huge brands from all over the world to help them rank better with Google.  As a photographer, your website will be one of the best ways for you to get work. I guarantee that when you listen to the episode, you'll learn a few new things!  Head to www.oliviabossert.com/it-starts-with-a-click for all of the links to the various resources mentioned by Sam.  Follow Sam on Twitter: @Float_digital or @SamCharlesUK https://www.float-digital.com/ Don't forget to enter my raffle for free 30 minutes of coaching by leaving a review on Apple Podcasts :)  

Every podiatry business wants more new patients and throwing thousands of dollars each month at Google Ads is not the answer. It may seem like a smart thing to do because others are doing it, but there is a better way to market your podiatry business that will save you money ($) and give you better results.  Taylor Cutler is the Head of Marketing at Podium Australia, and today we discuss how you can improve your online reputation, generate a constant flow of positive Google reviews and the benefits of using one platform to communicate online with your patients.  PODIUM is a rich communication platform that health practices use to communicate back and forth with their patients via text messages. It can be used for appointment reminders, setting appointments and generating online Google reviews. Modern Consumers and Patients Our podiatry patients are no different from other consumers, they want convenience, and they want instructions to be easy to follow. Amazon and other online retailers have taught consumers they can order almost anything and with just a few clicks of the keyboard have it delivered to their door, and they want this type of convenience across the board.  How Are Patients Finding You? Online bookings are now commonplace, yet some people still want that personal touch and prefer to talk to someone on the phone, but even these people are finding you online. They are not staring at a billboard on the side of the road and typing in your phone number.   Simple SEO If you have good SEO (Search Engine Optimisation), you’ll get more people finding you online when they search, and there are two types of SEO, Normal SEO and Local SEO.  WARNING: Some companies throw around terms like metadata to try and confuse you and make you think you need an agency, and you don't.  Smartphones - The Disruptor  The smartphone has been the biggest disruptor to how we search for information. Not too long ago if you wanted to search for a business or service, you would have to wait until you get back to your computer at home or work, but now everything you need is in the palm of your hands.  Micro-Moment (termed by Google) A micro-moment is when a person is in a moment when they WANT to BUY or DO something, and as business owners, we need to take advantage of these moments.  This is why Local SEO is way more critical than Normal SEO.  "When someone does a local search on their smartphone, 76% will visit a physical place within 24 hours of that search, and 28% of those people will make a purchase".  Google My Business Listing  When someone searches for a Podiatrist, you want to be in the top three of the local business search. Being on page one is less important these days.  How can you get in those top three spots? Relevance (are you a podiatrist, so that's easy) Distance (how close are you to the person searching) Prominence (how prominent is your business) Prominence is based around your online reputation. How many online reviews do you have and how often are they coming in? You have no control over Relevance and Distance, so the only thing you can control is your Prominence.  4 Factors with Local Search Rankings  Recency (When was the last time you received an online review) Frequency (How often are the reviews occurring) Quality (Did they leave a star rating or did they write a well-written review using keywords Google looks for, like BEST podiatry clinic) ) Quantity (how many reviews do you have) Once you understand the importance of getting reviews, you need to start inviting your patients to leave an online review, and you need to ask everyone, not just suitable patients.  How Can You Make The Process Frictionless?  The modern consumer wants the review process to be convenient and super easy to do. If there are too many steps involved, they will not do it.  PODIUM uses text messaging via their app because text messages have an open rate of 99%, and most occur in the first three minutes.  Set the Expectation You cannot just send a text to a patient asking for a review without first explaining the HOW, WHEN & WHY.  Patients have a sense of empathy and like feeling important, and if you explain what to do, they are extremely more like to leave a review.  Your Team You could have the best review process in place (like using PODIUM) and still not get good reviews because your team give poor service, so everyone on your team needs to be well trained and wants to be part of the team.  2 Things You Should Do Immediately Claim your Google My Business listing and make sure you own it and if it's not set up, create it. Just type in Google my business (This is the beginning of your local search optimisation) Make sure all your name and practice details are consistent on all online profiles and websites.  Google Ads Versus Rankings Google Ads do work, but a lot of patients will quickly move past them and look at the businesses below in order as they are ranked. What do you do when searching?  If you rank below 3.2, patients will move straight past you and onto the next listing. You should have a ranking higher than 4.0 because often Google excludes businesses from specific searches if they fall below 4.0.  The magic number is 4.9  "One of the dumbest things you can do is buy reviews because Google can blacklist you".  If you have any questions about this podcast, please email me at tf@tysonfranklin.com Show Sponsor is Podium If you want to learn how to get an edge over your competitors and receive more frequent Google Reviews, and how to keep all your online messaging in one convenient place, then you need to visit our dedicated sponsors' page at https://try.podium.com/podiatrylegends/ Newsletter & Events  If you'd like to be kept up to date with my next PODIATRY MARKETING WORKSHOPS and other EVENTS, please sign up to my NEWSLETTER. I promise not to spam you with daily rubbish.  Next Event  - Podiatry Marketing Workshop, Saturday, February 15th November, Gold Coast  Podiatry Business Mentoring If you and your podiatry business need help with marketing and business systems, please email me at tf@tysonfranklin.com and let's see where I can help, or visit the coaching and mentoring section of my website.  Podiatry Legends Facebook Page I have set up a Podiatry Legends Facebook page, where I post additional business and marketing tips, information regarding podiatry events and conferences around the world.  My Book It's No Secret There's Money In Podiatry. In Australia, you can order directly from my website, but if you live overseas, I would suggest Amazon or the Book Depository. Consider A Podcast Review If you enjoy the Podiatry Legends Podcast, please feel free to leave a REVIEW on iTunes, or wherever you like to listen to podcasts.  It's No Secret with Dr T. Podcast If you like marketing and small business, please take a look at my other podcast; It's No Secret with Dr T. 

On this episode of Hit Publish... Over 2 trillion searches are carried out on Google every year. Everyone and their mother uses search engines. SEO (search-engine-optimisation) is a huge topic, so huge in fact that it warrants a Hit Publish first. A two-part special. This is part one. We caught up with Alan from Digitel and together with our very own resident organic search expert Chris we discussed all things SEO (Search Engine Optimisation). Digitel and Nettl are two companies renowned for their expertise in the search engine optimisation field. They work independently and sometimes collaboratively to help businesses rank higher for relevant search terms within search engine results pages. In this episode, we covered the basic principles around SEO before having an in-depth discussion around link building and the relevance of SEO for startups and small businesses – particularly when compared to other platforms available to them. Alan and Chris also gave us their top three things you DON’T want to do when optimising for search as well as some key, relevant takeaways that will help you to achieve your search ranking goals. Hit Publish – https://hitpublish.digital/

Today we're talking all things SEO - Search Engine Optimisation - with Karlie Plowman from Techno Bird.

Part 3 of 7 from our Building Your Brand seminar.What is SEO (Search Engine Optimisation) and why is it important to you and your business? We also take a deep dive into why keywords are so important to businesses. So, whether you're an entrepreneur, business owner or start-up you definitely need to listen to this podcast.Download the slides here: https://www.lbforms.co.uk/BYB_Slides.pdf

Felipe Bazon with Jason Barnard at BrightonSEO April 2019 Felipe Bazon talks with Jason Barnard (The Brand SERP Guy) about the low down on international SEO. Felipe came out of the sewers to do SEO (Search Engine Optimisation). We then get off to a bad start by disagreeing about the role of answers in SEO. But then he convinces me he has a great point of view. For a converting strategy, you will need to create different content for different countries and different cultures. We swap stories about the specifics of Spanish and French countries. Felipe tells me that ‘basic is advanced' and I tell him that ‘getting to simple is a complex process'. Mention of French SEO Olivier Andrieux who runs a site dedicated to investigating featured snippets and analyse what Google can and cannot digest. Felipe takes that into a more strategic sphere with the idea of building brand using featured snippets (with a boxing example). Then takes a swerve over to SEO as a marketing discipline rather than a tech one. We should be talking to the CMO, not the CTO. Brand searches are key. Drive those, and you both drive a better SEO strategy, AND convince the CMO that you are performing. Then we get enthusiastic about getting the SEO and PPC teams together. And I wangle my way to a conference in Brazil, despite the fact that I forgot they speak Portuguese.

Felipe Bazon with Jason Barnard at BrightonSEO April 2019 Felipe Bazon talks with Jason Barnard (The Brand SERP Guy) about the low down on international SEO. Felipe came out of the sewers to do SEO (Search Engine Optimisation). We then get off to a bad start by disagreeing about the role of answers in SEO. But then he convinces me he has a great point of view. For a converting strategy, you will need to create different content for different countries and different cultures. We swap stories about the specifics of Spanish and French countries. Felipe tells me that ‘basic is advanced' and I tell him that ‘getting to simple is a complex process'. Mention of French SEO Olivier Andrieux who runs a site dedicated to investigating featured snippets and analyse what Google can and cannot digest. Felipe takes that into a more strategic sphere with the idea of building brand using featured snippets (with a boxing example). Then takes a swerve over to SEO as a marketing discipline rather than a tech one. We should be talking to the CMO, not the CTO. Brand searches are key. Drive those, and you both drive a better SEO strategy, AND convince the CMO that you are performing. Then we get enthusiastic about getting the SEO and PPC teams together. And I wangle my way to a conference in Brazil, despite the fact that I forgot they speak Portuguese.

In this podcast we unpack SEO - Search Engine Optimisation and how to get to the top of google with your clothing brand.

Search Engine Optimisation is about making your website content easy to be found. When people use Google, they type in selected words and phrases to search for information on products and services. SEO helps your website appear in those Google searches that are related to your business.

Let’s have a conversation with Hannah Thorpe, the MD of white.net, about all things SEO (Search Engine Optimisation) – and I must apologise as some of the audio may be a little clicky, but let see how it goes. Hannah is an SEO specialist, covering everything from technical issues to marketing campaigns so Hannah has a lot of experience to share with us. This means Hannah is the perfect person to answer that all important question, do you know anyone that uses the ‘I’m Feeling Lucky’ button on Google?   Takeaways - Any strategy should have objectives attributed to it, especially digital as there is no excuse to not monitor and learn from the findings - Using an external agency has many benefits and as Hannah points out they can bring the experience that may not be available internally, experience from other sectors that can be invaluable and possibly create a USP for an organisation. Because of this versatility over different markets, spotting trends is also a key ingredient of outsourcing SEO capabilities. - When building an online presence, especially your website, try using common sense to start to build your site and the content on it. This will give you a solid foundation to build on… as long as you are always putting the user first….. Always put the user first. Happy Marketing Everyone! Peter www.marketingstudylab.co.uk www.linkedin.com/company/marketing-study-lab/ www.facebook.com/marketingstudylab/ https://twitter.com/mktstudylab (@mktstudylab) Music Featured on this Podcast: Sleepy in the Garden Lobo Loco www.musikbrause.de Creative Commons License LinksHannah Thorpe: Hannah@white.net @hannahjthorpe - https://twitter.com/hannahjthorpe www.white.net @whitedotnet - https://twitter.com/whitedotnet Books:The Human Brand – Chris Malone: https://amzn.to/2vCod5l App:Citymapper: https://citymapper.com/manchester

     I'm joined by Justin Morgan to share how you can grow your practice using SEO. SEO (Search Engine Optimisation) can be a mystery. But on this episode, Justin helpfully breaks it down into simple, practical advice that you can start implementing today. Justin Morgan is the founder of Dental Marketing Guy. Dental Marketing Guy is brand that offers SEO services ...   Read more... This article is copyright ©  Dr Jesse Green The post 110. SEO for Dentists Made Easy with Justin Morgan, The Dental Marketing Guy. appeared first on Dr Jesse Green.

I'm joined by Justin Morgan to share how you can grow your practice using SEO.  SEO (Search Engine Optimisation) can be a mystery. But on this episode, Justin helpfully breaks it down into simple, practical advice that you can start implementing today. Justin Morgan is the founder of Dental Marketing Guy. Dental Marketing Guy is brand that offers SEO services to dentists and provides a place for people of different circles within the dental community to share information, learn tools for business growth and connect with other successful dental professionals.  In this episode, we discuss: 4:30 Why dentists benefit a great deal from SEO 6:25 The value of having a marketer with specific industry experience 7:00 How SEO fits into a well rounded marketing plan for your dental practice 9:00 Great content for your dental practice website 11:00 How to know if SEO will be beneficial for your practice 13:15 Understanding how to harness both on-page and off-page SEO 19:24 The 3 questions every website needs to answer to be a great website 27.54 Simple ways to encourage backlinks 39:07 Do you need to be on Bing and Yahoo And more! Find out more about Justin Morgan: [https://dentalmarketingguy.com](https://dentalmarketingguy.com)

SEO. How to decipher the good, from the bad The world of SEO (Search Engine Optimisation) seems to have become a red-hot place for scammers to pull the wool over the eyes of those that don't know any better. This podcast came from a post on The Site Shed's private Facebook community in relation to how legitimate SEO actually is. Read the post here As someone that runs a digital agency (Tradie Web Guys), we deal with SEO on a regular basis. Not in a negative light I might add. Our experience with SEO is fantastic, but sadly the companies we speak with on a daily basis are not always as 'enthusiastic'. It's funny that even though I run a digital agency, if I go a day without getting an email from some company in India trying to sell me SEO or a website, it's a bloody good day. I know you're all getting the same emails. The group told me.  Anyway, the point is, what's legitimate and what's BS? What's expensive and what's not? What are good results and what are bad? And so on and so forth. In this podcast, I talk about where SEO was and where it is now. I talk about the problems that exist and the fundamental elements of SEO. I also discuss 'content creation' and how to go about making a start. If you like the topic of SEO and Content, you'll probably love these too. Go check them out. The role of your website in SEO The role of your content in SEO Syndicating your content Authority Content Revealing SEO Myths How to make your business stand out with copywriting If you'd like any help with any of this stuff, I've set up a page just for The Site Shed listeners. Click here to visit. See omnystudio.com/listener for privacy information.

The top 5 podcast questions: 1. So we hear people talk about Digital Marketing these days with a wide range of services, how important is SEO in someone's overall marketing strategy? 2. There are so many people claiming to be able to do SEO out there, are there any tips or advice to establish whos good and whos not? 3. Are the core fundamental basics in SEO still important? like site structure, headers, internal links etc. 4. How much regular information do you feedback to customers? ie reports etc? About how their SEO is progressing 5. Link Building is clearly a big topic in the world of SEO, whats important from that point these days, Relevance or metrics.     About Craig:   "My name is Craig Campbell; I've been doing SEO ( Search Engine Optimisation ) for over 15 years now as well as offering a broad range of other online marketing services. These marketing services cover all types of Online Marketing Campaigns including Email Marketing, Pay Per Click advertising, SEO consultancy, link building campaigns and all the latest SEO techniques that will help clients websites rank well. Search Engine Rankings are important to most businesses, the search terms that you are found for will help drive people looking for your services to your website. SEO campaigns don't have to be difficult and expensive we are here to help you as much or as little as you need. We can help clients with Local SEO, or nationwide SEO it just depends on the customer and the areas they want to cover. Many people come to us for their online marketing including people who have a decent knowledge of SEO but simply can't do the link building campaigns. And if you want good search engine rankings then your digital marketing strategy has to tick all of the right boxes, and you also have to use white hat SEO techniques to make sure that your search terms remain on page 1. We also offer people online SEO training courses, as well as training at places throughout the UK helping others understand SEO while passing on other advice and tips that we have learned over the years. Pay Per Click Advertising can also be something you can do if you wish to get quick results but overall as part of any online marketing campaign, we would advise that you do a mixed range of services to ensure that all of your eggs are not in one basket. So if you are looking to dominate your niche (or “intending to”) getting increased traffic for a broad range of phrases then get in touch today as organic search traffic and pay-per-click will work well and get your business online."

Listen Here: Anca Bradley is the Associate Director of Search Marketing at Denver-based digital marketing agency, Fruition. Over the years, Anca has developed an expertise in conceptualizing and implementing comprehensive online marketing campaigns. She is a regular contributor on entrepreneur.com and business.com. 4 Common SEO Mistakes You’re Probably Making  What are the four most common SEO mistakes? How […] The post Podcast: 4 Common SEO Mistakes You’re Probably Making appeared first on JenningsWire.

Pete Campbell from the Creare Group discusses the various methods on how to optimise your websites Twitter profile for better SEO (Search Engine Optimisation). How to Add Twitter on your Website: http://www.crearedesign.co.uk/blog/web-designers/add-twitter-widget-website.html Creare Communications Blog Post: http://www.crearecommunications.co.uk/news/seo/optimise-websites-twitter-seo-video.html