Wiser Ways: Wiser Strategies' Podcast

In this episode of Wiser Ways, team members Nancy, Mackenzie, Zachary and Allie discuss the growing need for video production to be included in each business' marketing mix.

We are trying out a new format, let us know what you think!

Social media has become an indispensable tool for consumers online in this day and age. It’s no surprise that all kinds of businesses have turned to social media to find and connect with their target market.

Being proactive is a posture you take towards the world. It requires an individual to accept responsibility for his situation (no matter how dire) and take the initiative to make things better. Instead of letting their conditions and circumstances be the driving force of their decisions, proactive people allow their values to determine the choices they make. Proactive people act rather than being acted upon.

In this episode of Wiser Ways we answer questions about why organizations use focus groups, what topics they cover, how they are conducted and more!

In this episode of Wiser Ways we briefly describe how to record, write and look for quality in audio mixing.

With so much information on the Internet, how do you get your page seen by users? On this episode, we'll give you some tips and background on where to start with Search Engine Optimization. We discuss: What is SEO? How does Google judge what gets listed? How can you increase click through rate and dwell time?

There are tried and true techniques for building relationships and cultivating better business opportunities through business meetings, dinners and special events.