Podcasts about remarketing

Are people checking you out… then disappearing?   You send the quote—and never hear back.   You follow up once—but still crickets.   Now what?   In this episode of the Million Dollar Landscaper Podcast, Scott Molchan breaks down Remarketing—how to stay in front of leads who are interested… but not ready yet.  

Next in Media spoke with Jason Horowitz SVP US Marketing, Global Head of Media & Digital at Mattel about his long career at the brand, where his purview includes everything from Barbie and Hot Wheels.  Jason talked about how much kids media has changed over the past decade, and how the company navigates media planning, creators, and privacy rules.  Jason also talked about Mattel's unique Fast strategy, and why he's both a marketer and a media planner himself.Takeaways:Content is King

In this solo episode of the Insurance Producers Podcast, Cyrus Jaffery dives deep into the power of embracing the present moment—both in business and in life. He shares his insights on celebrating today's wins, focusing on the calls in front of you, and building resilience through challenges. Cyrus opens up about losing clients in a week and how to find strength and even love in tough times. If you're looking for motivation to stay grounded, push forward, and make the most of every opportunity, this episode is for you. Tune in and take control of today!

Are your digital marketing efforts falling short of expectations? In this episode of The Power Lounge, host Amy Vaughan welcomes Anna Covert, founder of Hawaii's largest digital marketing firm and author of The Covert Code. Anna shares actionable strategies to tackle online advertising fraud, precisely target your audience, and maximize your marketing ROI.A true entrepreneur, Covert also operates several other marketing and technology businesses, including reactium.io, which is currently being used by enterprise organizations worldwide with contributors from Apple, Microsoft, and IBM.Listen in to uncover insights that will help you refine your digital strategy and ensure every dollar you invest drives meaningful results for your business.Connect with Anna Covert:LinkedInInstagramWebsites: Covert Communication & Anna CovertGet Anna's book: The Covert Code – Mastering the Art of Digital Marketing HERE.KeyTakeaways:Anna Covert's Journey into Digital MarketingAuthenticity in Digital MarketingTargeting the Right AudienceTrust and Smart Bidding PracticesDealing with Digital Marketing FraudSearch Marketing InsightsInfluence of Remarketing in Digital Marketing SuccessSocial Media Marketing: Organic vs PaidCommon Client Concerns in Digital MarketingChapters:00:00 - Introduction02:11 - "Power Lounge: Digital Marketing Insights"05:30 - "Together Marketing Rescue Podcast"15:28 - Ecological Impact of Digital Advertising20:57 - Understanding Conversions and Value26:20 - Managing Marketing Bids Efficiently30:09 - Google's Financial Struggles Explained35:26 - Ad Targeting via Finger ID Mapping39:57 - The Need for Marketing Education43:49 - Questioning Digital Advertising Effectiveness48:24 - "From SunPower Client to Direct Partnership"53:20 - Navigating Digital Media's Complexities58:53 - "Pay to Play Marketing"01:03:01 - OutroQuotes:"Digital marketing is about meaningful connections. Allocate your budget smartly and let transparency build trust."- Amy Vaughn"Technology opens doors for billions. True success comes from authenticity and ethics."- Anna CovertConnect with the host Amy Vaughan:LinkedInPower Lounge PodcastLearn more about Together Digital and consider joining the movement by visiting togetherindigital.com.Support the show

El remarketing puede ser un valor seguro, pero no es tan sencillo de hacerlo. Hoy justo hablamos de las mejores prácticas y cómo no liarla.0:00  Intro0:09 Miscelánea1:14 Nuestra Semana5:08 PPCCast+10:00 Noticias de la Semana19:26 Tema Principal50:39 Recomendaciones54:09 Canción PPCCastURL Episodio: https://ppccast.com/podcast/230-formas-de-hacer-remarketing-y-sus-erroresPPCFest: ppcfest.comPPCCast+: ppccast.com/plusPatrocinadoresRaiola Networks: ppccast.com/raiolaData Feed Watch: ppccast.com/datafeedConvertiam: ppccast.com/convertiam

Meta expert Jon Loomer deelde recent een eye-opening analyse over remarketing die veel adverteerders wakker schudde.Hij heeft een interessante kijk op waarom 'weergave' conversies je data vervuilen, de verborgen kosten van remarketing advertenties en hoe Meta's algoritme je werk al doet.En ik doe het zelf dus ook niet meer.Ik adverteer alleen nog maar breed en mijn resultaten zijn veel beter!Dus in aflevering 158 ...✨ Waarom die 'geweldige' remarketing resultaten vaak een illusie zijn✨ Wat er écht gebeurt achter de schermen✨ Hoe je wél effectief kunt adverteren (zonder jezelf voor de gek te houden met mooie opgeklopte resultaten die het doen lijken dat je advertenties echt werken!)

We continue our episodes of the Auto Remarketing Podcast originating from Used Car Week 2024 in Scottsdale, Ariz., with a panel discussion featuring Auto Remarketing's 2024 Women in Remarketing honorees and moderated by Brenda Rios of Ally Financial.

Episodio patrocinado por Shopify, la plataforma de Ecommerce para medianas y grandes empresas con la que tendrás control total en tiempo real y todo tu negocio totalmente integrado sin sustos. ¿Piensas que la publicidad ya no te renta tanto como antes? ¿Que las mismas inversiones que hace un año trabajabas para llenar de tráfico tu tienda online hoy en día no te está dando para pagar los sueldos? Uno de puntos clave para que una campaña sea rentable es elegir bien a tu audiencia y tu oferta, pero también lo es la parte de volver a impactar a aquellos que ya te han visto. Hablamos en este episodio sobre retargeting y de cómo aplicarlo correctamente por diferentes canales para hacer mucho más rentable tus campañas online y el tráfico que pagas para que vengan a tu ecommerce. En este episodio hablo sobre: • Cómo el retargeting aumenta tu rentabilidad y reduce costes de adquisición. • Combatir el abandono de carritos, que supera el 70%. • Cómo aprovechar Google Ads con listas, pujas y anuncios dinámicos. • Estrategias en Facebook/Instagram: píxel, audiencias y formatos. • Secuencias de email marketing que rescatan carritos y fidelizan clientes. • Buenas prácticas de segmentación y frecuencia para no saturar. • Las métricas clave y cómo optimizarlas. https://pychon.com/ Web: https://ecosistemaecommerce.com/ Linkedin: https://www.linkedin.com/in/javierlopezrod/ Facebook: https://www.facebook.com/people/Ecosistema-Ecommerce/61550625909016/ Twitter: https://twitter.com/ecosistemaecomm Tik Tok: https://www.tiktok.com/@ecosistemaecommerce Instagram: https://www.instagram.com/ecosistemaecommerce/ Youtube: https://www.youtube.com/channel/UCE2zroaDzTVZRwNOh5Ma9cg

In meinem Gespräch mit Robert Gold, Head of Procurement & Remarketing bei der Choice AG, haben wir uns intensiv über die aktuellen Entwicklungen im Bereich E-Mobilität und Fuhrparkmanagement ausgetauscht. Besonders im Fokus stand dabei CarCharter, eine Marke von Fuhrwerk Plus, die wiederum eine Tochter der Choice AG ist. Robert gab spannende Einblicke in die Rolle von CarCharter und wie sie es Unternehmen ermöglichen, ihre Mobilitätslösungen flexibler und effizienter zu gestalten. Er hat zu Beginn erklärt, dass Choice kein typischer Mobilitätsdienstleister ist, sondern als Enabler fungiert, der Mobilitätsanbieter am Markt unterstützt. CarCharter ermöglicht B2B-Kund:innen, über Langzeitmieten – in der Regel sechs Monate – Autos, speziell Elektroautos, zu beziehen. Diese Flexibilität, kombiniert mit einer breiten Auswahl an Fahrzeugen und der Möglichkeit, verschiedene Modelle auszuprobieren, macht das Angebot besonders attraktiv. Wie Robert sagte: „Wir bieten unseren Kunden bewusst Individualität in der Fahrzeugwahl, sei es ein sportlicheres Modell oder ein besonders leistungsstarkes Elektroauto.“ Die Entscheidung, sich auf B2B-Kunden zu konzentrieren, liegt laut Robert daran, dass dieser Markt das größte Potenzial bietet. Besonders interessant ist dabei die Langzeitmiete, die Unternehmen mehr Flexibilität im Vergleich zu traditionellen Leasingangeboten bietet. Diese Art von Mietmodellen wird insbesondere dann relevant, wenn Unternehmen kurzfristige Lösungen für Dienstwagen benötigen, etwa für Mitarbeiter:innen in der Probezeit oder während der Wartezeit auf Leasingfahrzeuge. Ein weiterer Vorteil ist die Möglichkeit, regelmäßig zwischen verschiedenen Modellen zu wechseln. Er betonte, dass dies besonders für Fahrer attraktiv ist, die sich nicht für mehrere Jahre an ein bestimmtes Fahrzeug binden wollen. Ein großes Thema im Gespräch war die wachsende Nachfrage nach Elektroautos im Fuhrparkbereich. Robert beschrieb, dass die Nachfrage nach E-Autos in den letzten Jahren sprunghaft gestiegen ist, was nicht zuletzt an technologischen Verbesserungen und steuerlichen Anreizen liegt. „Die 0,25-Prozent-Versteuerung für Elektrofahrzeuge ist ein klarer Treiber,“ erklärte er. Gleichzeitig merkte Robert an, dass die Kunden inzwischen auch höhere Ansprüche an Elektroautos stellen: Standardmodelle reichen oft nicht aus. „Wir müssen uns mit unseren Angeboten abheben,“ sagte er und führte aus, dass CarCharter daher bewusst auf leistungsstarke Modelle setzt wie den Hyundai Ioniq 5N oder den Cupra Tavascan, die nicht nur durch ihre Motorisierung, sondern auch durch ihr Design und ihre Ausstattung überzeugen. Ein weiterer wichtiger Punkt war die Markenvielfalt, die CarCharter bietet. Robert betonte, dass sich das Unternehmen nicht auf wenige Marken beschränkt, sondern ein breit gefächertes Portfolio hat. „Wir arbeiten mit über 21 verschiedenen Herstellern zusammen und sind offen für neue Marktteilnehmer,“ erklärte er. Diese Offenheit erstreckt sich auch auf neue Marken aus China, die über CarCharter ihre Sichtbarkeit in Deutschland erhöhen können. Robert sieht darin eine klare Chance: „Das beste Marketinginstrument für ein neues Auto ist Sichtbarkeit auf der Straße.“ Indem Choice neue Modelle in bestehende B2B-Netzwerke einbindet, können diese schneller Fuß fassen und ihre Präsenz auf dem Markt stärken. Zum Schluss kamen wir noch auf die Restwertabsicherung zu sprechen, die bei Elektrofahrzeugen besonders wichtig ist. Er erklärte, dass Choice sehr darauf bedacht ist, das Restwertrisiko abzusichern, um ihren Kunden kalkulierbare Raten und langfristige Planungssicherheit zu bieten. Dies sei besonders im Bereich der Elektromobilität entscheidend, da hier noch Unsicherheiten bezüglich der Restwerte bestehen. Aber da hörst du am besten selbst rein.

Assine a HackMart https://hackmart.com.br/

Remarketing is one of the most underrated yet impactful strategies in digital advertising. But how do you re-engage potential customers without crossing the line into annoyance? On this episode of the Stay Hungry Podcast, Joel Stone and Martha Dale reveal the secrets to mastering the art of remarketing. Packed with real-world examples and actionable tips, this episode will help you transform lost opportunities into loyal customers.Joel and Martha begin with the fundamentals of remarketing - what it is, why it works, and how familiarity can dramatically boost conversions. Did you know that only 2% of visitors convert on their first visit? Remarketing bridges that gap, and this episode shows you how.Key Topics Discussed:Why Remarketing Matters: Discover how retargeting past visitors and customers drives trust, builds familiarity, and increases conversions.Best Practices for Remarketing: Learn the golden rule of adding value without overwhelming your audience, tailoring messages to different user actions, and avoiding ad fatigue with techniques like frequency capping.Success Stories: Real-life case studies of businesses boosting sales and conversions with dynamic product ads and email retargeting.Common Mistakes to Avoid: Don't fall into the traps of over-targeting, mismatched messaging, or poorly timed campaigns.Actionable Takeaways: Practical steps like setting up tracking tools (Facebook Pixel, Google Tag Manager), building audiences, and launching your first remarketing campaign.Whether you're an entrepreneur, marketer, or small business owner, Joel and Martha's insights will give you the confidence to dive into remarketing with strategies that work. With their expert guidance, you'll be able to engage your audience smartly, drive results, and avoid the pitfalls that can damage trust.Links Website: https://www.codebreak.co.uk Instagram: https://www.instagram.com/codebreakcrew/ Facebook: https://facebook.com/codebreakcrew/Joel's Instagram: https://www.instagram.com/joelstoneofficial/ Joel's Facebook: https://facebook.com/joelstoneofficial/Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers Arrange a call with Codebreak: https://form.jotform.com/241272835208051 InstagramFacebookLinkedIn

Why exactly do businesses fail? What can you do to prevent your business from failing? Matt and Garrett have got some profound answers to these crucial questions and are ready to share them with you all here today. Drawing from real-world examples in both the restaurant industry and real estate, our hosts explore such essential themes as client relationships, marketing strategies, and business visibility. They also dive deep into understanding your business numbers, the role of remarketing, and the importance of adapting to changes in the market. Throughout the episode, Matt and Garrett break down the three stages of building a successful business: attracting clients, delivering high-quality service during transactions, and maintaining strong connections after the deal is done. They emphasize the value of "showing up" for clients at every stage, creating long-term relationships, and ensuring repeat business through effective remarketing. Matt and Garrett also highlight the importance of sustainability in business growth, using Scott Degraffenreid's “N.U.D.E” model to explain how novelty, utility, dependability, and economy are key drivers of success. If you want to build a thriving business that stands the test of time, this episode is packed with practical advice to help you grow and sustain your success.Looking to take your real estate career to the next level? Join Life at Ten Tenths' exclusive "11 Circle" community. Offering live coaching, monthly Success Lab Workshops, co-working sessions, and a resource library, the "11 Circle" provides powerful networking opportunities—including referrals—and a support system for those aiming to do more, earn more, and live more. If you're ready to elevate your business and life, "11 Circle" is the community to help you get there. Let's go!Episode Highlights:00:00 Building a Thriving Business by "Showing Up" in Every Stage00:23 The Importance of Audience Engagement in Business Growth01:25 Inspiring Life and Business Harmonization02:11 Why Do Local Businesses Fail?02:48 Learning from a Restaurant Closure After 17 Years of Success04:47 Business Failures: New Ventures vs Long Established Ones06:42 Importance of Understanding Your Business Numbers08:30 The Role of Marketing and Remarketing in Business Success10:14 How Real Estate Agents Can Keep Clients Coming Back12:43 Embracing Dergaffenreid's "N.U.D.E." Model for Sustainable Business14:33 When Businesses Refuse to Change19:13 Emotional Burnout as Another Cause of Business Failure21:32 How to Build Repeat and Referral Business in Real Estate24:10 The Three Stages of a Successful Real Estate Business29:06 The Power of Stage 3 RelationshipsKey Takeaways:"Life is the most important thing. Business should fund life, not be life itself.""Businesses fail when they don't ask for help in time.”"Novelty, utility, dependability, and economy are key to a successful business. Balance these elements.""In real estate, focus on three stages: attracting, working, and post-transaction. Don't neglect any.""Understand how your business comes in. Identify patterns in referrals and sphere of influence.""Stage three, post-transaction, holds the most value. Show up consistently to be referable."Links:Life at Ten Tenths Website: lifeattentenths.comLife at Ten Tenths on YouTube: https://www.youtube.com/@lifeattententhsEmbracing the N.U.D.E. Model:

This episode of the Power Producers Shoptalk, is focused on the use of digital marketing tools, specifically pixel tracking, retargeting, and video proposals, to enhance lead generation and sales conversions in the commercial insurance industry. The discussion emphasized the importance of quick follow-up on leads, the role of automation, and the critical need for a well-defined sales process when dealing with cold traffic. David Carothers and Chris Langille highlighted the use of pixels for tracking website visitors, remarketing strategies, and content creation to drive traffic to agency websites. The session also covered how personalized content, like blog posts and video proposals, can significantly boost sales, especially when paired with proper retargeting. The call provided examples of retargeting through platforms like Facebook and Google, using video proposals via tools such as QuoteVids, and building custom audiences to drive more relevant traffic to an agency's services. It also touched on the value of organic content over paid traffic in building long-term customer relationships. Key Points: Sales Process Efficiency Quick follow-up is essential, especially for cold traffic. Agencies need a well-defined process for responding to leads immediately via phone or automation. Speed is key in converting cold leads into sales. Remarketing with Tracking Pixels Utilize tracking pixels (Facebook/Google) to retarget website visitors who don't complete a conversion. This helps keep your brand in front of potential clients and reduces overall advertising costs by focusing on people who've already shown interest. Personalized Video Proposals (QuoteVids) Use tools like QuoteVids to create and send personalized video proposals, allowing prospects to review quotes, download documents, and accept proposals. It improves client engagement and boosts closing rates by providing a more interactive experience. Content Marketing as a Lead Generator Long-form blog posts and relevant content attract organic traffic, generate leads, and provide value. Clients who engage with educational content are often higher-quality leads, as they've already built trust with your brand. Case Studies for Social Proof Showcasing real client success stories through digital case studies builds credibility. They provide proof of your expertise and effectiveness, encouraging new prospects to trust your services. Outsource Paid Advertising Paid ad campaigns require expertise. Agencies should focus on creating organic, value-driven content and leave the complexities of paid advertising, such as Google and Facebook ads, to professionals to maximize return on investment. Balanced Automation and Personal Touch Automating certain processes, like follow-ups, is important for efficiency, but maintaining a personal touch is key. Automation should not remove the human element, which is critical for building trust and strong client relationships. Connect with: David Carothers LinkedIn Kyle Houck LinkedIn Chris Langille LinkedIn Visit Websites: Power Producer Base Camp Advisor Evolved Killing Commercial Crushing Content Power Producers Podcast Policytee The Dirty 130 The Extra 2 Minutes

Brent Bowers uncovers the often-overlooked secrets behind earning true passive income. He reveals how passive income isn't just about making money while you sleep—it's about creating financial freedom and reclaiming your time.Brent Proves that passive income is more accessible than most people think! Want to explore land investing more? Go to the Land Sharks Program.---------Show notes:(0:40) Beginning of today's episode(1:15) The power of passive income(4:12) Passive income gives you freedom(7:17) Remarketing land (7:48) How was Brent able to put his signs up?(9:20) Duplicating what the banks do----------Resources:The Land Sharks Postcard CraigslistTo speak with Brent or one of our other expert coaches call (281) 835-4201 or schedule your free discovery call here to learn about our mentorship programs and become part of the TribeGo to Wholesalingincgroup.com to become part of one of the fastest growing Facebook communities in the Wholesaling space. Get all of your burning Wholesaling questions answered, gain access to JV partnerships, and connect with other "success minded" Rhinos in the community.It's 100% free to join. The opportunities in this community are endless, what are you waiting for?

IN 1932, FRED G. SUMMS SR. ESTABLISHED SUMMS SKIP AND COLLATERAL (THE 3RD KNOWN RECORDED REPOSSESSION COMPANY IN THE U.S.); TODAY HIS GREAT-GRAND DAUGHTER, KELSEA SUMMS CHITWOOD, IS RECOGNIZED IN WOMEN IN REMARKETING. This is Automotive Ecosystem on ATI.

Chase Whitney is doing geographic farming activities today that he was doing as a pre-teen to support his parents' real estate business. After more than a dozen years as an agent himself, Chase still does many hands-on, in-person, face-to-face, and human-to-human activities that can't be scaled or leveraged. But he's also passionate about tech and improving The Whitney Team's marketing and finances through that passion.Learn how they expanded from a father-mother-son trio to an 8-person team, the 5 pillars of their tech stack (and his preferred vendors for each), what he learned using 7 different CRMs in 7 years, how he overcame shiny object syndrome, and much more!Watch or listen to this Techtember episode with Chase Whitney to learn: - The when-you-know-you-know aspect of team culture- Moving from a father-mother-son real estate business to the fits and starts of building out their real estate team- Why old-school, manual, hands-on, and human-to-human marketing is so valuable in a tech-enabled age- Overcoming the challenge of being drawn toward shiny objects- The five core pillars of your real estate tech stack and the two rules that support them all- What he learned by migrating their database through seven CRMs in a seven-year period- Tips for improving your retargeting ads and alleviating ad fatigue in your target audiences- How their direct mail strategy is targeted and tracked with tech- Why front-facing IDX is irrelevant and what to look for in a real estate website solution- Ways to leverage your best asset - property! - to create more valuable conversations- The two main problems or questions that agents and team leaders reach out to him withAt the end, learn about bleeding red and gold, hours of research to save $2, and the problems with audiobooks.Connect with Chase Whitney:- https://consultwithchase.com/- https://4realestatehelp.com- https://www.instagram.com/chasewhitney_re/Check out the book we talked about but couldn't remember the title of:- https://www.amazon.com/Oversubscribed-How-People-Lining-Business/dp/0857086197Check out Real Estate Team OS episodes with people Chase mentioned:- Ep Elena Kee https://www.realestateteamos.com/episode/real-estate-crm-elena-kee-technology- Ep 043 Chelly Herren https://www.realestateteamos.com/episode/techtember-operations-real-estate-tech-stack-chelly-herren- Ep 028 Jeffery McGonigle https://www.realestateteamos.com/episode/real-estate-agent-proficiency-jose-samano-jeffery-mcgonigle- Ep 041 Justin Benson https://www.realestateteamos.com/episode/techtember-shaping-tech-to-your-way-of-doing-business-with-justin-bensonConnect with Real Estate Team OS: - https://www.realestateteamos.com/subscribe- https://linktr.ee/realestateteamos- https://www.instagram.com/realestateteamos/

Learn the best remarketing practices to boost the performance of your Meta Ads. Watch this video now.In the third and last part of our Meta Ads Targeting Guide, Jonathan Paquin, one of our Meta Account Managers, shares his strategies for effective remarketing, the exclusions you should note, how to scale your campaigns by testing which audiences to target, and more.If you haven't watched the first two parts yet, you can watch it here:

¿Entre el SEO y el PPC puede haber amor? Hoy venimos a investigarlo junto a Lola López, la Paid Media Manager de una de las agencias más conocidas por el SEO en España y donde nos explicara cómo es la relación con ese departamento y todo lo que se puede exprimir de una colaboración entre ambos departamentos. 00:00 Introducción al PPC y SEO03:10 Relación entre SEO y PPC en WebPositer06:03 Ventajas de la Sinergia entre SEO y PPC08:57 Importancia del Remarketing12:12 Uso de Search Console y su Impacto15:03 Estrategias de Branding y Mensajes17:48 Keyword Research: Colaboración entre SEO y PPC21:03 Remarketing: Estrategias y Audiencias23:52 Definición de Audiencias y Lead Magnets27:04 Plataformas de Remarketing: Google vs Meta29:55 Frecuencia y Exclusión en Remarketing46:59 Estrategias para nuevos clientesURL Episodio: https://ppccast.com/podcast/209-el-amor-entre-el-seo-y-el-ppc-con-lola-lopezWeb: ppccast.comPPCFest: ppcfest.comPPCCast+: ppccast.com/plusPatrocinadoresRaiola Networks: ppccast.com/raiolaData Feed Watch: ppccast.com/datafeedConvertiam: ppccast.com/convertiam

Libby Schell and Malin Wijenayake join Steph Crugnola on Stacking Growth Snacks to deliver a masterclass on remarketing and retargeting. In this episode, they cover Experimentation - how to stay ahead of the game, create new campaigns with existing content, playing with format and where they see things heading in the future. See the video on our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube Channel⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Stay on top of all Refine Labs news and events by⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ subscribing to our newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

In this insightful episode of the Millionaire Car Salesman Podcast, La Williams engages in a rich conversation with David Sutton, a veteran in the automotive industry, discussing his vast career, innovative strategies, and significant contributions. From his beginnings in Detroit to top-level roles at General Motors and Volkswagen, David shares the journey that led him to his current role at Motway. His extensive experience is peppered with valuable lessons on strategic decision-making, the importance of data in remarketing, and effective vehicle transportation strategies. David highlights his transformative work in various roles, emphasizing the necessity of exceeding expectations, effective communication, and continuous learning. His narrative dives into the functionality of Motway's innovative tools, designed to streamline the vehicle transport experience for dealers, enhancing efficiency and ensuring customer satisfaction. From auction operations to the intricacies of car transportation logistics, David shares practical advice and insights that can elevate any car salesman's career to new heights.   Key Takeaways Strategic Decision-Making: Learn from David's experience with General Motors' internal consulting on how to balance different views and collaborate for successful decision-making. Exceed Expectations: Understand the importance of over-delivering and the mantra that "high energy equals high income." Importance of Vehicle History: Discover why knowing vehicle history is crucial in remarketing and how it impacts ROI. Efficient Transportation: Explore the benefits of using tools like Motway Automation Portal for seamless vehicle transportation management. Continuous Learning: Embrace the power of continuous education and mentorship as key drivers for a successful career in the auto About David Sutton:  David Sutton is a seasoned automotive industry professional with a rich history in strategic decision-making and vehicle remarketing. He began his career in Detroit, cradled in the heart of the automotive industry, and has leveraged his business studies from Central Michigan University into various strategic roles. David's professional journey includes significant stints at General Motors, Volkswagen of America, Carfax, and now Motway, where he serves as a key player in enhancing transportation solutions for vehicles across North America. Known for his strategic prowess and collaborative spirit, David has also been actively involved in the Automotive Remarketers Alliance, contributing significantly to professional training and standards in the industry.       Resources: The Goal Book: Recommended by David Sutton, "The Goal" by Eliyahu Goldratt for understanding process improvement. Podium: Discover how Podium's innovative AI technology can unlock unparalleled efficiency and drive your dealership's sales to new heights. Visit www.podium.com/mcs to learn more! Dealer Synergy & Bradley On Demand: The automotive industry's #1 training, tracking, testing, and certification platform and consulting & accountability firm. The Millionaire Car Salesman Facebook Group: Join the #1 Mastermind Group in the Automotive Industry! With over 28,000 members, gain access to successful automotive mentors & managers, the best industry practices, & collaborate with automotive professionals from around the WORLD! Join The Millionaire Car Salesman Facebook Group today! Win the Game of Googleopoly: Unlocking the secret strategy of search engines.     The Millionaire Car Salesman Podcast is Proudly Sponsored By: Podium: Elevating Dealership Excellence with Intelligent Customer Engagement Solutions. Unlock unparalleled efficiency and drive sales with Podium's innovative AI technology, featured proudly on the Millionaire Car Salesman Podcast. Dealer Synergy: The #1 Automotive Sales Training, Consulting, and Accountability Firm in the industry! With over two decades of experience in building Internet Departments and BDCs, we have developed the most effective automotive Internet Sales, BDC, and CRM solutions. Our expertise in creating phone scripts, rebuttals, CRM action plans, strategies, and templates ensures that your dealership's tools and personnel reach their full potential. Bradley On Demand: The automotive sales industry's top Interactive Training, Tracking, Testing, and Certification Platform. Featuring LIVE Classes and over 9,000 training modules, our platform equips your dealership with everything needed to sell more cars, more often, and more profitably!      

Libby Schell and Malin Wijenayake join Steph Crugnola on Stacking Growth Snacks to deliver a masterclass on remarketing and retargeting. In this episode, they cover Measurement - how to keep an eye on analytics and what trends to learn from, Budget allocation - what percentage to typically invest in each ad type, and Experimentation - different test formats that have started to show positive signals. See the video on our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube Channel⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Stay on top of all Refine Labs news and events by⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ subscribing to our newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

Libby Schell and Malin Wijenayake join Steph Crugnola on Stacking Growth Snacks to talk about Remarketing campaigns. They cover the main objectives to consider when launching a campaign, and how to tailor your audiences most effectively. They also cover the basic process on building the campaign. See the video on our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube Channel⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Stay on top of all Refine Labs news and events by⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ subscribing to our newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

The next episode of the Auto Remarketing Podcast originating from this year's Canada's Used Car Week in Toronto highlighted a presentation about the next generation of remarketing. PAVE chief strategy officer Jameel Ghata explained how vital automated inspections and condition reports are to forward-thinking fleet managers.

Ralph Burns and John Moran have a discussion about the fundamental principles of demand generation versus demand capture in digital marketing. They talk about how to effectively scale campaigns by understanding the nuances of audience engagement and conversion attribution. John and Ralph go over the importance of structuring marketing strategies that focus on generating demand rather than just capturing it. You're going to learn advanced techniques for optimizing ad campaigns, leveraging both Meta and Google platforms, and ensuring a holistic approach to marketing metrics that drive true business growth. Whether you're a seasoned marketer or new to the field, you'll gain valuable perspectives on maximizing the impact of your digital advertising efforts!Chapters:00:00:00 Welcome to the Perpetual Traffic Podcast - The Journey Begins00:00:35 Unpacking the Evolution of Marketing Metrics - A Fresh Perspective00:01:54 Meet John Moran - Mastering Marketing Performance Indicators00:02:43 Why Business Metrics Matter - Insights for Growth00:04:53 Our First YouTube Live with John Moran - Going Live!00:06:47 Digital Marketing Essentials - The Core Elements00:11:12 Traffic and Business Health - Key Understandings00:18:23 Meta and Google Performance Case Study - Real-World Applications00:25:14 The Role of Incrementality Testing - Measuring True Impact00:29:07 Attribution Challenges and Solutions - Navigating Complexity00:33:32 Innovative Techniques for Traffic Generation - Beyond Basics00:37:46 Creative Strategies for Audience Engagement - Innovative Approaches00:40:13 Levels of Engagement - Comprehensive Explanations00:43:38 Remarketing and Sales Cycles - Advanced Techniques00:48:46 Interactive Q&A Session - Audience Insights and Questions00:57:54 Key Takeaways and Practical Tips - Applying the Knowledge01:05:13 Final Thoughts and Announcements - Wrapping UpLINKS AND RESOURCES:Tier 11 on YouTube Get Your Marketing Performance Indicators™ Checklist Now!The MPI GlossaryPT on TelegramPrevious John Moran Episodes!Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for...

Alex is back on The Advisers Assemble Podcast, this time to talk about remarketing and how to avoid spam enquiries - including what this means and why you need to be aware of it if you are running remarketing adverts or planning too.Brought to you from the team at The Lead Engine who specialise in lead generation, web design and content marketing for financial services.  

What is Remarketing?Join our host, Toby Rosen, as we demystify how placing a pixel on your website can strategically keep your brand omnipresent in the minds of your audience, nudging them to take that final step towards conversion. Learn the subtle yet crucial distinctions between remarketing and retargeting, and why understanding these terms can revolutionize your marketing efforts.Ready to maximize your advertising budget while boosting conversion rates? This episode offers a treasure trove of insights on how platforms like Google Ads can tailor campaigns to re-engage warm leads effectively.Visit: Legal Marketing 101 YoutubeFor more, visit rosenadvertising.comSend us a Text Message.Support the Show.

In this episode, Kevin Oakley is joined by Andrew Peek and Jackie Lipinski! Kevin is back from PCBC and picked up on a lot of Econ talk around the importance of narrative, especially the cultural narrative. The team discusses a unique content tactic centered around floor plans from a homebuilder, and point out the key idea of knowing yourself as a builder, and minimizing friction in the purchasing process. They muse on the topic of remarketing, which though it is not new, has morphed from just frequency to frequency and immense variety, which Kevin feels comes across in a more positive way to consumers. Story Time (01:38)While doing builder website research, Jackie saw a job site live stream to show construction progress, which she felt showcases transparency. But will everyone be on board?Andrew's family is doing a staycation at a Crystal Lagoon at Epperson in Tampa, FL, which he pointed out has a unique web design from a product/developer standpoint. Kevin gives an update on PCBC and the trending Econ talk, recapping an insightful perspective on mortgage interest rates that is helpful for sales and marketing to understand.Listener Questions (33:21)Google Ends Universal Analytics July 1st: What You Need to Know (https://www.doyouconvert.com)Google Ads Now Being Mixed In With Organic Results (https://www.searchenginejournal.com)Emotional attachment could be prolonging Gen X and Baby Boomers' moving timelines (https://www.opendoor.com)Google dropping continuous scroll in search results (https://searchengineland.com)Things We Love - Things We Hate (51:12)Kevin has really enjoyed reading In This Economy? by Kyla Scanlon, and is loving his Father's Day gift from his family. Jackie loves the Hibachi grill top she got her husband for Fathers Day, and is cooking up some amazing things! Andrew watched the movie "Inside Out 2" and found great lessons in emotional IQ to keep in mind as marketers. Market Proof Marketing · Ep 343: Bringing Variety To RemarketingQuestions? Comments? Email show@doyouconvert.com and we'll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you! Like and subscribe on your favorite platform! The post Ep 343: Bringing Variety To Remarketing appeared first on Online Sales and Marketing for Home Builders - DYC.

Get subscriber-only episodes instantly, plus email-exclusive insights and guest previews every week - sign up at https://www.realestateteamos.com/subscribeImproving sales production and agent recruiting requires that we layer add a layer to our marketing function - performance marketing.Grant Wise has been an entrepreneur his entire adult life and has developed a passion and expertise in direct response marketing. Learn what he's learned and taught to top teams, including those of several people featured on this show!  Learn how to narrow your focus and investment to what's really working, how and why to create a deal tracking report, how to create and implement a lead management policy, and more.  Learn why you need at least a 3x return per lead source, why you should send 5 emails per week, and which role can close the “gaping hole” in most team's businesses.Watch or listen to this conversation with Grant to learn:- Getting clear on the top 3-5 things driving growth in your business- Improving production and recruiting by adding a performance marketing layer (and a P&L for your marketing, advertising, and sales efforts) to your business- The problem with elevating your social media manager to Marketing Director- How a Deal Tracking Report tells you what's driving your profit (not just your revenue) and how to create one (and keep it updated!)- Why you need a 3x return on every lead source … at a minimum- How to determine your proper reinvestment rate per lead source- The “gaping hole” in most team's businesses that they don't know about and how a CRM Manager position helps close it- Why you need a Lead Management Policy and how Keri Shull and her team created and implemented theirs- The difference between remarketing and retargeting and two tips to increase appointments with remarketing- How to leverage your expertise of living in and experiencing your community to create more conversations- Why many people have “automated themselves out of relationship” with their marketplace and how email marketing can help you restore relationships- How not to misuse AI and synthetic mediaAt the end, hear a question that's better asked to Grant's wife, a dynasty he's pleased to experience, and a replacement for Netflix in his evening viewing.Connect with Grant Wise:- www.likegw.com - https://www.youtube.com/@likegrantwise- www.facebook.com/likegrantwise - www.instagram.com/likegrantwise Mentioned at the close of this episode:- https://www.masterclass.com/- https://ouraring.com/Learn more about Real Estate Team OS: - https://www.realestateteamos.com- https://linktr.ee/realestateteamosFollow Real Estate Team OS: - https://www.instagram.com/realestateteamos/- https://www.tiktok.com/@realestateteamos Get subscriber-only episodes instantly, plus email-exclusive insights and guest previews every week - sign up at https://www.realestateteamos.com/subscribe

In this episode of the Duct Tape Marketing Podcast, I interviewed Larry Tim, founder and CEO of Customers.AI - a first party, website visitor identification and remarketing pixel. Also founder of WordStream - provider of Google and Facebook ad management software for tens of thousands of customers globally. Through his insights and experience, Larry reveals the future of ad targeting and the role of remarketing in the post third party data era.   Key Takeaways Larry Tim, CEO of Customers AI, emphasizes the evolving landscape of remarketing, highlighting the importance of leveraging first-party data and adapting to changes in privacy regulations. By embracing tools like Customers AI and prioritizing transparent data practices, businesses can navigate privacy concerns while driving effective remarketing campaigns. Larry's insights underscore the significance of staying proactive and leveraging innovative technologies like AI to connect with audiences in today's dynamic marketing environment.   More About Larry Kim: Connect with Larry Kim on LinkedIn - linkedin.com/in/larrykim/ Visit his Website  -customers.ai/ Rate, Review, & Follow on Apple Podcasts If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode. Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

In this episode of Growth Talks, Krystina Rubino chats with Doug Hoggatt, VP of Marketing at Elfster, to explore the past, present, and future of growth marketing. Doug shares his extensive experience and insights from over 25 years in the industry, discussing the shift from early digital marketing strategies to today's complex landscape, the impact of cookie deprecation on the future of digital marketing, and the importance of leveraging offline channels earlier.   ⏰ Timestamps: 00:00:00 - Introducing Doug Hoggatt, VP Marketing of Elfster 00:01:42 - Doug's Background in Growth Marketing the last 25 years 00:03:53 - Exploring Alternatives to Online Channels 00:06:00 - Limitations of Remarketing and Lookalike Modeling 00:09:00 - Rise of Influencers in Marketing 00:14:09 - Timing and Strategic Approach to Channel Diversification 00:19:58 - Startup Mistakes in Marketing Spend 00:27:32 - A/B Testing with Doug: Insights on Personal Preferences 00:36:26 - Value of Direct Mail in Modern Marketing 00:40:15 - The Myth of Growth Hacking 00:42:57 - Closing Remarks and Acknowledgments  

Are you ready to elevate your digital marketing game and become a sales powerhouse? This week on "Invest In Yourself: the Digital Entrepreneur Podcast," host Phil Better sits down with the astounding Anthony Franck, an online marketing virtuoso who has a wealth of knowledge to share from his staggering success in consultative selling and Facebook advertising. This episode is a goldmine for entrepreneurs eager to drive their business growth through precise customer targeting and smart ad optimization. Anthony divulges his expert strategies on using customer lists to supercharge Facebook ad campaigns and sheds light on the often-overlooked importance of robust tracking systems. Learn from Anthony's proven track record – find out how a mere $1.86 ad click astonishingly turned into a $60,000 sale! Plus, get insider advice on boosting your self-confidence and why having the right circle around you can make a significant difference in your entrepreneurial journey. Beyond tactics and techniques, Anthony offers you an exclusive chance to enhance your business through a free audit and connection to a valuable support network via secrettobillions.com and their Discord community. Phil isn't just impressed; he's inspired – and he plans to join the Discord community himself! The episode also explores Anthony's insights on the "AI advantage" in digital advertising, the transformative journey from being the "Facebook guy" in town to a sought-after expert, and the critical shift from agency work to lucrative partnerships with established businesses. Entrepreneurs, this is your chance to grasp what it takes to adapt to rapid digital changes and grasp the essence of successful business models. From understanding customer demographics and refining sales tactics to embracing the importance of recurring income and referral programs, this episode has it all. Fueled by lessons from his own career evolution and that of other affluent entrepreneurs, Anthony addresses the need to act upon your business plan without awaiting perfection, using real-world examples to illustrate the effectiveness of his approaches. Don't miss out on the opportunity to transform the way you think about online business, advertising, and customer acquisition. Turn those digital challenges into your entrepreneurial successes by tuning into our enlightening conversation with Anthony Franck. Listen now – because investing in yourself is the best investment you'll ever make! Find the full wisdom-packed episode with Anthony Franck on "Invest In Yourself: the Digital Entrepreneur Podcast" and take the first step toward revolutionizing your digital business strategy.

Are you ready to meet ACV's rockstar who was recently named an honoree for Auto Remarketing's 2024 "Women in Remarketing?" In this episode, Matt sits down with Jennifer Mitchell, ACV's Commercial Senior Account Executive, to learn the ins and outs of exactly what she does at ACV, and how she helps grow ACV's Commercial business. You don't want to miss this episode. Buckle up!

If you want a major shortcut to the Remarketing Rule so you can magnetize your ideal client and sell your art faster! Get my FREE Define Your Why Guide. Inside you'll learn 4 ways to use your why to sell your art and how to write a deeper purpose statement.Are you slashing your art prices out of fear or impatience? Do you find yourself expecting immediate results? Listen up, my friend! Today is the day to stand confidently in the value of your art and remarket your art with higher prices.Join me as I guide Artpreneurs in raising prices and learn how to break free from underpricing. We'll explore 3 key strategies for selling art effectively: tiered pricing, remarketing, and believing in the worth of your work. Tune in for my personal stories and insights that will inspire confidence in your art and business. Plus, find out how to nurture your art buyer leads and engage with potential collectors to increase sales. YOU WILL LEARN:✓ How to stop undervaluing your art today✓ Boosting sales and profits with tiered pricing✓ Remarketing your art: the Rule of Seven✓ Beware! The Rule of 21 (and the shortcut to selling)✓ The key to selling your art when price is NOT the drawback (be warned!)RESOURCES ⬇Artpreneur Waitlist⬇  The 2024 Artpreneur Cohort is Coming Soon! Click here to join the waitlist and peek at the insane deals!

Scott Needham, accompanied by e-commerce expert Sabir Semerkant, dives deep into the ever-evolving world of online commerce.With over 25 years of experience, Sabir shares invaluable insights, including his unique “8-D Method" for business growth, honed through ventures such as revitalizing Vitamin Shoppe's website from bankruptcy to success.The discussion covers crucial aspects such as optimizing website performance, strategic pricing, and the importance of cohesive team dynamics, emphasizing the significance of adapting to AI advancements and focusing on revenue per session rather than traditional conversion rates.Episode notes:00:15 - Sabir Semerkant Introduction 02:05 - Sabir's Background 03:55 - Good and Bad Information 04:40 - Vitamin Shoppe 05:15 - Test, Learn, and Optimize 07:05 - Ecommerce is a Mix of Different Practices 08:00 - Co-founding VaynerCommerce 10:20 - How Sabir Met Gary V. 13:50 - 8-D Method 14:55 - Performance Optimzation 18:40 - Consumer Attention Span 23:20 - Premium Pricing 25:25 - Product Positioning and Brand Building 29:40 - Story Telling 32:50 - Customer UX 35:20 - Retargetting and Remarketing 40:20 - Logistics LinkedIn:linkedin.com/in/sabirsemerkantWebsites:growthbysabir.com/workshop/growthbysabir.com (GROWTH by Sabir) growthbysabir.com/liveshow (#ThisWeekWithSabir Live) medium.com/worklifebalancebysabir (#WorkLifeBalanceBySab)Related Post: Pricing Strategies for Wholesale Sellers on Amazon

Sharon is an expert in building profitable ad programs for businesses. It was her 10 years at Google that allowed Sharon to practice building ads for thousands of businesses, from start-ups to blue-chip brands, including Tiffany's, Nike, Apple, Samsung, Salesforce, and Adobe. In 2009, Sharon architected the Remarketing strategy for the Obama presidential campaign, resulting in historic donations and return on investment for the election. In 2012, Sharon developed and sold Google two patents, and she remained focused on developing their ad technology to solve marketer's problems. Sharon architected and launched a campaign that served Billions of impressions per day for General Motors during the Beijing Olympics. It remains the largest remarketing campaign in Google history. Sharon is uniquely positioned in the market because of her focus is not only on marketing principles but also on the technology that powers marketing. She has grown her presence and reputation in the marketplace by being a finance-led marketer, always returning to profitability as the cornerstone of performance advertising. In 2018, Sharon left Google and launched Sage Digi with a vision of building an ad agency that could address customer pain points better and faster than other players in the market. Since launching the business, Sharon has built a team that can solve measurement, analytics, and ad tech problems for enterprise businesses. Sharon leads her team to speak the truth, addresses the elephant in the room, and always brings clients straightforward answers to their questions. She leads all Sages to protect clients' businesses and bring in profits. Sharon is also a concert violinist and enjoys music of all types. She invites you to see a show together! Contact Information: Website: www.sagedigi.com Schedule a Call: https://sagedigi.com/schedule-a-call/ LinkedIn: https://www.linkedin.com/in/presidentsharon/

Looking to buy a used police car in Australia? Here's what you need to know according to Frank Melilli, who heads up the police car fleet for Victoria Police. Victoria Police go to great lengths to ensure their police vehicles are extremely safe and suitable for their officers. This includes conducting extensive testing on new police car models to guarantee they meet all safety and performance standards before putting them into service. Each vehicle is then rated and only driven according to its specifications. Victoria Police do not make any performance modifications to their vehicles. However, they do install police equipment packs developed and approved by the vehicle manufacturers. They also require additional safety features even in their standard police cars. In addition to regular servicing, police vehicles undergo checks every 5,000 km to confirm they continue meeting requirements. Most police cars are replaced after 90,000 km or 3 years, depending on usage. Models are also tested when retired from police work to ensure they still meet the original standards. According to Frank, used police cars represent excellent value. They typically still have manufacturer's warranties, have undergone extra safety inspections, and the models have been tested even after police use to verify they meet requirements. With all the safety testing and features, used police vehicles can be a great, safe choice for a used car. In summary, ex-police cars in Australia are meticulously maintained, have additional safety equipment, and undergo rigorous testing to guarantee high standards. For these reasons, a used police vehicle could be a smart, dependable option if you're in the market for a pre-owned car.

On this episode of Real Wins, Chris and Mike discuss why groups should invest in remarking (nurturing) campaigns. Later, they dive into the tricky topic of how to budget an entire project for a go-to-market strategy. The duo also discuss a few industry misunderstandings about marketing investment at a high level and their recommendations when considering what is a short- versus long-term marketing investment. Get more education and insight like this at Transforming Cities - https://transformingcities.io Brought to you by Authentic and Charlesgate - https://authenticff.com https://www.charlesgate.com © 2024 Authentic Form & Function and Charlesgate

We continue our series on the Auto Remarketing Podcast highlighting some of the panels and presentations from Used Car Week 2023. This episode features a dealer panel titled, “Building the Bridge for Lenders to Improve Remarketing Logistics.” The session was moderated by Jay Wertzberger of ATI Auto Business and included: Bryanna Cox of Asset Resolutions Ty Thompson Cars on the Move Renee Low of Harding Brooks Insurance Agency Michele Pierog of ParkMyFleet

We continue our series on the Auto Remarketing Podcast highlighting some of the panels and presentations from Used Car Week 2023. This episode features a panel discussion titled, “The Changing Landscape of Repossession Management.” The session included Suzi Straffon of Allied Solutions, JJ Amick of United Recovery & Remarketing, Justin Conners of Primeritus Financial Services and John Houston of Flying A Information Resources.

In this episode of Real Estate Insider's Unfiltered, our hosts James Dwiggins and Keith Robinson sit down with Grant Wise, Founder of Witly and residential real estate marketing guru, to discuss dynamic video remarketing and parasocial relationships. Tune in to hear his story and gain invaluable insights on online leads!   Follow this link to connect with Grant!   Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube - Facebook - LinkedIn - TikTok. Visit us online at realestateinsidersunfiltered.com. This podcast is produced by Two Brothers Creative 2023.

In episode #2629, We discuss how to deal with ad fatigue in the ever-evolving world of marketing. We define ad fatigue as the decline in performance due to repetitive ads. Signs of ad fatigue include increasing frequency, decreasing impressions-to-clicks ratio, and dropping conversion rates. To combat ad fatigue, we recommend changing up creatives, testing different call-to-actions and hooks, expanding targeting, excluding past viewers, utilizing different ad formats, and remarketing to non-converters. We emphasize the importance of continually testing new creatives, landing pages, and audiences to combat ad fatigue.Don't forget to help us grow by subscribing and liking on YouTube!Check out more of Eric's content (Leveling UP YT) and Neil's videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today's topic: How to Deal with Ad Fatigue (00:00) Introduction to ad fatigue and its impact on performance (00:33) Signs of ad fatigue: increasing frequency, decreasing conversion rates (01:31) Importance of changing up creatives and increasing their number (02:48) Expanding targeting to reach a wider audience (03:46) Utilizing different ad formats for lower costs (04:30) Testing new creatives, landing pages, and audiences (04:57) Remarketing to people who saw the ad but didn't convert (05:06) Using logical ads as an alternative approach for remarketing (05:34) That's it for today! Don't forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain

In episode #2629, We discuss how to deal with ad fatigue in the ever-evolving world of marketing. We define ad fatigue as the decline in performance due to repetitive ads. Signs of ad fatigue include increasing frequency, decreasing impressions-to-clicks ratio, and dropping conversion rates. To combat ad fatigue, we recommend changing up creatives, testing different call-to-actions and hooks, expanding targeting, excluding past viewers, utilizing different ad formats, and remarketing to non-converters. We emphasize the importance of continually testing new creatives, landing pages, and audiences to combat ad fatigue. Don't forget to help us grow by subscribing and liking on YouTube! Check out more of Eric's content (Leveling UP YT) and Neil's videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) Today's topic: How to Deal with Ad Fatigue (00:00) Introduction to ad fatigue and its impact on performance (00:33) Signs of ad fatigue: increasing frequency, decreasing conversion rates (01:31) Importance of changing up creatives and increasing their number (02:48) Expanding targeting to reach a wider audience (03:46) Utilizing different ad formats for lower costs (04:30) Testing new creatives, landing pages, and audiences (04:57) Remarketing to people who saw the ad but didn't convert (05:06) Using logical ads as an alternative approach for remarketing (05:34) That's it for today! Don't forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain

In this episode, I unpack the topic of Remarketing. I share what it is, the benefits for teams, and how teams can use it to sell more tickets.What is it: Remarketing, also known as retargeting, is a digital marketing strategy that involves targeting and engaging with fans or potential ticket buyers who have previously interacted with your social media channels, website, or specific content. Remarketing aims to reconnect with potential ticket buyers who have shown interest but have not purchased tickets.Why it Matters: Remarketing keeps your team top of mind for potential ticket buyers.Opportunities:Meta Ads - Episode 21 - 3 Audiences You Should Have in Your Meta Business SuiteAwarity - Episode 28 - Casey Sawyer from the Hillsboro Hops 4-to-1 ROI Using AwarityCookie Tracking - Episode 44 - 3 Ways to Collect More Email Addresses From Your Website Links to:Step-by-Step Video - 3 Audiences within Your Meta Business SuiteSports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

Get Opteo for free for two months - https://opteo.com/pspGoogle Ads Management & Consulting - https://www.chrisschaeffer.comWatch This Episode on YouTube:  https://youtu.be/S5_fgAOuOf0Submit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPod

In this developing world, the supply of resources and services is important. As such, agencies that provide service and support for companies, especially in the pharmaceutical and biotechnology sector, are needed. Through them, they can work to provide analysis, research, create a strategy, and many more, all just to aid companies to grow and be successful. Raman Sehgal founded Remarketing, a design digital marketing agency specializing in the pharmaceutical and biotechnology supply chain. He is also the author of the book The Floundering Founder and the host of the podcast Molecule to Market. Tune in as we talk about outsourcing, digital marketing, biotechnology, and artificial intelligence. Resources Raman Sehgal Site  Raman Sehgal on Twitter  Ramn Sehgal on Linkedin  Floundering Founder Lessons Business Yourself Book on Amazon

Companies working to achieve net zero carbon emissions across the entire value chain must take urgent and decisive action. Any product innovation has to take into consideration the environmental impact over the lifespan of that item.Julie Ryan is the Senior Manager of NA Returns and Remarketing at HP, where she has been innovating for more than 36 years. Anyone who purchases a product from HP directly has return privileges. Julie's organization authorizes those returns and manages the physical operations associated with receiving them, issuing credits, refurbishing and/or remanufacturing the product, putting it in a warehouse, and selling it as a recertified/refurbished product.In this episode, Julie joins host Scott Luton and Tony Sciarrotta, Executive Director of the Reverse Logistics Association, to talk about:• The public commitments HP has made about sustainability that serve as the heart of their reverse logistics strategy• Why supply chain organizations need to include a broad range of skills and backgrounds so they can thrive• Her advice for industry newcomers, especially womenAdditional Links & Resources:Learn more about Supply Chain Now: https://supplychainnow.comCheck out our new Supply Chain Now Media Kit: https://bit.ly/3emdLcKSubscribe to Supply Chain Now and all other Supply Chain Now programs: https://supplychainnow.com/subscribeJoin the NOW Community: http://bit.ly/41kpUSO2023 Q1 U.S. Bank Freight Payment Index: https://bit.ly/3VuwnIkWEBINAR- “Decoding Digital Transformation” – Charting a path forward: https://bit.ly/3VvVc6VWEBINAR- The Power of Spend Visibility: A Roadmap for Success: https://bit.ly/3WToUU5WEBINAR- 5 Ways the Right TMS & ERP Integrations Streamline & Simplify Shipping: https://bit.ly/3CjWWYaWEBINAR- Unbreakable: Unlocking Resilience in the Face of Disruptions: https://bit.ly/42VHGM3WEBINAR- Better Demand Planning with Supply Chain Visibility: https://bit.ly/3NpgQpGThis episode is hosted by Scott Luton and Tony Sciarrotta. For additional information, please visit our dedicated show page at: https://supplychainnow.com/managing-returns-billion-dollar-logo-HP-1142

If you want to dive deeper into Google Ads, then 1) You're smart, and 2) You're in the right place. Over a billion shopping experiences happen across Google daily, yet Google Ads is frequently under-optimized by even the most successful businesses and brands. In this super helpful two-part series, Brett Curry of OMG Commerce breaks down how to get more from Google and see better results. You'll hear about the four pillars; Google Search, Google Performance Max (Google Shopping), ReMarketing, and Top Of Funnel (YouTube) Ads. You'll gain more understanding of the THREE types of campaigns that will help you create more stability and predictability for your business. Go back to Episode 149 if you missed Part 1 in this series. Want to dive deeper into Google Ads? Check out the All New Smart Google Ads course! https://smartmarketer.com/smart-google-ads/ Links Brett Curry https://www.linkedin.com/in/thebrettcurry/ Brett's other course with Smart Marketer, https://smartmarketer.com/google-pmax-blueprint/ Ezra Firestone, https://smartmarketer.com/about/ Molly Pittman, https://mollypittman.com/ YOUR ENGAGEMENT MATTERS    Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We'd also love it if you repost this episode on your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit.

Tommy Mello is the author of Home Service Millionaire and the founder of A1 Garage Doors, a $200 million-plus home service business with over 700 employees in 19 states. Through HomeServiceMillionaire.com and the Home Service Expert podcast, Tommy shares his experience and insights to help fellow entrepreneurs scale their businesses. In this special episode of the Home Service Expert podcast, Tommy answers your biggest questions about customer retention, business strategies, task delegation…

Are you under-optimizing Google Ads? Did you know there are over a billion shopping experiences across Google daily?! Marketers talk a lot about META, but at Smart Marketer, we also talk about how we can't just rely on one platform for your business. In this super helpful mini-series, Brett Curry of OMG Commerce breaks down how to get more from Google and see better results. You'll hear about the four pillars; Google Search, Google Performance Max (Google Shopping), ReMarketing, and Top Of Funnel (YouTube) Ads. You'll gain more understanding of the THREE types of campaigns that will help you create more stability and predictability for your business. Remember to subscribe (or follow) this Podcast so you don't miss Part 2. Want to dive deeper into Google Ads? Check out the All New Smart Google Ads course! https://smartmarketer.com/smart-google-ads/ Links Brett Curry https://www.linkedin.com/in/thebrettcurry/ Brett's other course with Smart Marketer, https://smartmarketer.com/google-pmax-blueprint/ Ezra Firestone, https://smartmarketer.com/about/ Molly Pittman, https://mollypittman.com/   YOUR ENGAGEMENT MATTERS  Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We'd also love it if you repost this episode on your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere. Have questions? Please send us an email at support@smartmarketer.com, and don't forget to… Serve the World Unselfishly and Profit.