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In this episode, we consider how deep-level sales training has helped propel the Saeplast sales team to achieve results. Our guest is Brian Gooding, Managing Director at Saeplast Americas Inc.Saint John, New Brunswick-based Brian manages all commercial, manufacturing, distribution, marketing and financial activities across the Americas. Saeplast is the global leader in the design, production and marketing of insulated and polyethylene foamed containers for fish and seafood processing, poultry, beef and pork processing and transportation requirements.
The role of the salesperson has become less of about being a purveyor of products and services and more about being a consultant to the organizations that we service. Listen to this Sales Compensation show with David Johnston to learn how and why salespeople should analyze their customers' current situations, help them identify what it is that they’re going to need going forward, and then put that solution together so that they understand how it’s going to help their business.
Customers are more knowledgeable, and cynical, than ever. In this episode of the Sales Tips For The Pros show, sales coach David Johnston explains why you need to build trust before prospects will buy. Listen as David explores why the consultative selling approach works and what you need to do to ensure success.
In this Sales Tips For The Pros interview, we’ll hear from Catherine Davies, a Sr. Advisor, National Accounts at CPSA about why sales leaders need to better understand the strategy rather than just the day-to-day practices and how to get there.
In this episode of the Sales Talent and Recruitment Show from CPSA we hear from Evan Smith, MD at Berenson and advocate of the power of CPSA training for his team. Hear how deep-level sales training has helped propel Berenson's sales team to achieve results.
In this interview, we hear from Neil Ryland, CRO at Peakon. Neil has experienced the challenges of growing teams and managing salespeople and gets how important employee engagement is to creating sustainable growth, and how important it is to use the data you have as a management team to guide you.