Podcasts about larger

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Latest podcast episodes about larger

New Braunfels OPC
Westminster Larger Catechism Q. 112, Part 2

New Braunfels OPC

Play Episode Listen Later Apr 20, 2025 41:01


eanCast: Weekly Neurology
Ep. 144: New Methods to Identify Larger Structural Variants

eanCast: Weekly Neurology

Play Episode Listen Later Apr 20, 2025 19:17


eanCampus access for Associate Members: If you are a member of a National Neurological Society in Europe, you are most likely already an Associate Member of the EAN and have an account for the eanCampus. If you have provided your email address to your National Neurological Society, it should already be in our database. Here is how you can access the eanCampus as an Associate Member:1. Enter the eanCampus2. Click on the Log In Button3. Log in with your MyEAN credentials and make use of the ‘forgot password'-functionality if necessaryIf you have trouble logging in, please get in contact with our Membership department (membership@ean.org) to cross-check if you are listed as an Associate Member to get access to eanCampus.

Daybreak Drive-IN
April 18, 2024: Lawmakers move to make Indiana larger

Daybreak Drive-IN

Play Episode Listen Later Apr 18, 2025 2:25


ALSO: School shooting suspect is Deputy's son... IU begins bid for more football glorySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The G2 on 5G Podcast by Moor Insights & Strategy
The G2 on 5G: T-Mobile's 6G Tests, Google's Pixel 9a, Vodafone's IoT Milestone, RedCap Collaboration, AT&T's FirstNet Satellite Trials, and MediaTek's New Chips

The G2 on 5G Podcast by Moor Insights & Strategy

Play Episode Listen Later Apr 18, 2025 25:00


Welcome and Introduction- Will Townsend introduces episode 222 of G2 on 5G- Anshel Sag joins as fellow analyst- Recording from Florida locationT-Mobile's 6G Equipment Testing- FCC grants T-Mobile request to test experimental prototype wireless equipment- Testing near Bellevue, Washington headquarters- Spectrum band in 7 GHz to 8.4 GHz range- Potential for 10-20 times more capacity and higher data ratesSpectrum Considerations for 6G- Discussion of 7 GHz and 12 GHz spectrum for 6G- Challenges with propagation characteristics above 6 GHz- Potential tricks to improve propagation for higher frequenciesGoogle Pixel 9a Launch- Mid-range device priced at $499- Same processor as flagship series with some compromises- Larger battery than flagship models- Downgraded modem compared to higher-end versionsVodafone's IoT Milestone- Vodafone connects 200 millionth IoT device- 50% year-over-year sales growth over last five years- Discussion of IoT monetization and network infrastructureGSA Forms 5G RedCap Special Group- Collaboration on RedCap networks, features, and product rollouts- Founding members include Ericsson, Huawei, Qualcomm, and MediaTek- Importance of standalone 5G networks for RedCap applicationsAT&T and AST Space Mobile FirstNet Trials- Testing direct-to-cell satellite connectivity over Band 14- Extension of FirstNet's mission-critical capabilities- Importance for emergency services and disaster responseMediaTek's New Chipset Announcements- Dimensity 9400 Plus for flagship phones- Companion Ultra for Chromebooks- Focus on AI performance and capabilities- Comparisons to Intel's offerings in the Chromebook marketNTT Data Center Services- Brief mention of NTT's position as third in the world for data center service delivery

Pulse 94.1 FM
Week 611–The Word–Fr Tony Percy–Larger and Deeper

Pulse 94.1 FM

Play Episode Listen Later Apr 17, 2025 4:12


Fr Tony Percys says the empty tomb causes different reactions—each representing different forms of love for Christ. The faith of John is the faith of the contemplative, the mystic, the saint. Can we see ourselves in the beloved disciple?

C-SPAN Radio - Washington Today
Fed Chair Powell says larger than expected tariffs will lead to higher inflation & slower growth; DOJ sues Maine over transgender athlete policy

C-SPAN Radio - Washington Today

Play Episode Listen Later Apr 16, 2025 51:52


Federal Reserve Chair Jerome Powell says President Donald Trump's tariff increases are larger "significantly larger than anticipated" and "same is likely to be true of the economic effects, which will include higher inflation and slower growth"; Gov. Gavin Newsom (D-CA) announces the first lawsuit against the Trump Administration over tariffs, challenging the President's use of emergency declarations as the legal basis; Attorney General Pam Bondi announces a federal lawsuit against the state of Maine for not complying with the President's Executive Order banning transgender athletes in girl's and women's sports; Health & Human Services Secretary Robert F. Kennedy, Jr. said the increase in autism rates in children is evidence of an epidemic, contradicting the finding of a CDC study that pointed to increased awareness and better diagnosis; federal judge James Boasberg finds “probable cause exists” to hold Trump administration officials in criminal contempt for violating his orders to stop the use of the Alien Enemies Act to deport alleged Venezuelan gang members; Sen. Chris Van Hollen (D-MD) travels to El Salvador to try to free Kilmar Abrego Garcia, who was deported there, accused of being a gang member; President Trump has ordered the military into a new, enhanced role on border security, turning a narrow strip of land running along the U.S.-Mexico border into a de facto military base. we will talk about it with Military-dot-com reporter Thomas Novelly. (38) Learn more about your ad choices. Visit megaphone.fm/adchoices

Palace Intrigue: A daily Royal Family podcast
Meghan Markle's New York Security was larger than Taylor Swift's?

Palace Intrigue: A daily Royal Family podcast

Play Episode Listen Later Apr 16, 2025 10:05


The Duchess of Sussex has once again drawn headlines—and no shortage of commentary—after attending a Broadway performance in New York with what has been described as an “absolutely abnormal” motorcade.Unlock an ad-free podcast experience with Caloroga Shark Media! Get all our shows on any player you love, hassle free! For Apple users, hit the banner on your Apple podcasts app which seays UNINTERRUPTED LISTENING. For Spotify or other players, visit caloroga.com/plus. No plug-ins needed!  You also get 20+ other shows on the network ad-free!    Subscribe to Deep Crown's free newsletter at https://deepcrown.substack.com

Frets with DJ Fey
Peter Holsapple Returns – The Face of 68

Frets with DJ Fey

Play Episode Listen Later Apr 16, 2025 58:52


In June of 2024, I talked with Peter Holsapple about the reissues of two classic albums by the dB's – “Stands for Decibels” and “Repercussion”. I had the pleasure of talking to Peter again recently, this time about his soon to be released solo album, The Face of 68. The song you're hearing, “Larger than Life” , is the first single from that album. It was great to catch up with Peter to hear about his very busy 2024, the recording of the album, touring, his continued work as a member of The Paranoid Style, and some candid, honest talk reflecting on his lifestyle in the past and his outlook on life and love these days. Stay tuned for a second talk with the one and only Peter Holsapple.Photo by Bill Reeves.My first talk with Peter from June 2024 is also available here.Save on Certified Pre-Owned ElectronicsPlug has great prices on refurbished electronics. Up to 70% off with a 30-day money back guarantee!Find or Sell Guitars and Gear at ReverbFind great deals on guitars, amps, audio and recording gear. Or sell yours! Check out Reverb.comDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Thanks for listening to Frets with DJ Fey. You can follow or subscribe for FREE at most podcast platforms.And now, Frets is available on YouTube. There are a lot of fun extras like videos and shorts and audio of all episodes. Subscribing for FREE at YouTube helps support the show tremendously, so hit that subscribe button! https://www.youtube.com/@DJFey39 You can also find information about guitarists, bands and more at the Frets with DJ Fey Facebook page. Give it a like! And – stay tuned…

The Daily Sales Show
AI Series: How to Increase Your Win Rates With These AI Tools & Techniques

The Daily Sales Show

Play Episode Listen Later Apr 16, 2025 44:31


70%+ of sales professionals who use AI at least once a week report:✅ Shorter deal cycles✅ Larger deal sizes✅ Improved win ratesWant to see what tools and techniques these top reps are using to get these results?We show you how to use AI the right way to help improve your sales process.You'll Learn:How to accelerate deal cycles with AIWays to leverage AI to increase deal sizesTechniques to boost win rates with AI-powered sellingThe Speakers: James Buckley, Bryan Tunick and Thibaut SouyrisIf you want to catch The Daily Sales Show live, join hereLooking to up your sales skills?Sales Training for YOU: Use code SELLBETTER to save $200 off your yearly membershipSales Training for your TEAM Follow Sell Better to get the latest actionable tactics from sales pros at the top of their gameExplore our YouTube ChannelThank you to our sponsors: ZoomInfo

Sacred Symbols: A PlayStation Podcast
#354 | You Have No Idea What Loss Is

Sacred Symbols: A PlayStation Podcast

Play Episode Listen Later Apr 14, 2025 238:07


If something never goes away, you're never able to miss it. That's why there's an incredible amount of cynicism surrounding The Last of Us Complete, yet another re-release of the 2013 original and its 2020 sequel, a package that combines both games into something more accessible and affordable for PlayStation 5 owners. Naturally, this is heavily tied into the return of The Last of Us on HBO, and clearly this sort of thing isn't really aimed at us at all. In fact, it's likely very smart business. But that doesn't mean we're longing for something else. Anything else, really. For once. Plus: PS+ price increases slam headlong into Latin America, Portal gets some key UI and UX updates catered toward streaming users, PlayStation's concert series seemingly suffers poor ticket sales, and more. Then: Listener inquries! Should console manufacturers limit hardware sales to their most hardcore audience first? Considering the length of both Uncharted 4 and TLoU2, should be expect Intergalactic to be a very long game? Is the "games are too expensive" argument ultimately a dead end? Can Colin mystify his sons with the '90s tech magic of WYSIWYG? Please keep in mind that our timestamps are approximate, and will often be slightly off due to dynamic ad placement. Timestamps: 0:00:00 - Intro 0:37:06 - Larger shirts selling out 0:42:17 - Dealing with grief 0:44:51 - Kids listening to Sacred 0:46:02 - Espresso tips 0:52:04 - Lawn boys rise up 0:56:21 - Timestamps on what we're playing (no) 1:00:21 - Dustin's art of the deal 1:03:19 - PS+ price increase in Latin America 1:12:52 - Marathon reveal incoming 1:30:30 - HBO renews Last of Us for Season 3 1:38:28 - PS Portal update 1:41:06 - Animated background on PS5 1:43:58 - Vampire Survivors cross-save wont come to PlayStation 1:51:23 - PlayStation Concerts being canceled 1:56:08 - Death Stranding film details 2:03:06 - What We've Been Playing (The Last of Us: Part II, Breakout Beyond, Ready or Not, Blue Prince, Marathon 2: Durandal, Assassin's Creed Shadows) 2:35:58 - The Last of Us Complete 2:44:21 - New PlayStation+ games 2:52:47 - PSN Top Downloads 3:02:15 - Post-apocalyptic media 3:11:34 - Preorders looking at accounts 3:18:27 - Intergalactic's runtime 3:23:20 - Best weather in videos games 3:29:25 - Games industry and economics 3:40:48 - Lilymo and Kickstarter Learn more about your ad choices. Visit podcastchoices.com/adchoices

The MinDful PharmD Podcast
Toward Community Policing & Consulting Larger Systems

The MinDful PharmD Podcast

Play Episode Listen Later Apr 14, 2025 17:45


Systemic therapists are well suited to consult organizations given the structural concepts pioneered by early family therapists. Additionally, family therapists are suited for consultant work with organizations because of their interest in the welfare of the individuals and the system. This interest allows the family therapists to work toward improving the interactions between managers and employees, for example, to strengthen the system's productivity. Connect with me --> https://drmatmonharrell.bio.link/Written by Dr. Matmon Harrell References Allen, K.R., & Henderson, A.C. (2017). Family theories: Foundations and applications. Wiley BlackwellKanter, D., & Lehr, W. (1975). Inspire the family: Toward a theory of family process. Joseph-Bass.Law Enforcement Officers Relief Fund (LEORF). (2021). Infographic: PTSD in first responders. https://leorf.org/2021/08/13/infographic-ptsd-in-first-responders/?gad_source=1&gclid=Cj0KCQiAuou6BhDhARIsAIfgrn59IiMJYEnkEgUgR5EKVLhANTRPTmdCYxR_CEfyqgtu6OtFp_VrIeoaAlnDEALw_wcB Lee, J., & Danes, S. M. (2012). Uniqueness of family therapists as family business systems consultants: A cross-disciplinary investigation. Journal of Marital and Family Therapy, 38(SUPPL.1), 92-104–104. https://doi.org/10.1111/j.1752-0606.2012.00309.xSubstance Abuse and Mental Health Services Administration. (2014). Trauma-informed care in behavioral health services: A treatment improvement protocol. http://store.samhsa.gov.Violanti, J. (2018). PTSD among police officers: Impact on critical decision making. Dispatch 11(5). https://cops.usdoj.gov/html/dispatch/05-2018/PTSD.html  Become a member at https://plus.acast.com/s/themindfulpharmd. Hosted on Acast. See acast.com/privacy for more information.

Antioch Presbyterian Church Sermon of the Week
The Westminster Larger Catechism: God's Covenant of Grace (Q&A 30-35) - Mr. Jeff Danes

Antioch Presbyterian Church Sermon of the Week

Play Episode Listen Later Apr 13, 2025 49:58


The Westminster Larger Catechism is an oft-neglected treasure house of clearly stated biblical doctrine. In this class, we are opening the doors of the treasure house to handle and steward truths old and new for the people of God.This session continues in the class's consideration of the questions and answers 30-35 of the Westminster Larger Catechism, examining the topic of God's Covenant of Grace, variously administered.

Reformation Presbyterian Church
Westminster Larger Catechism, Q7 Continued

Reformation Presbyterian Church

Play Episode Listen Later Apr 13, 2025 24:10


New Braunfels OPC
Westminster Larger Catechism Q. 112

New Braunfels OPC

Play Episode Listen Later Apr 13, 2025 43:44


Westminster Larger Catechism Q. 112 - Elder Travis Lewis - Sunday School

The Bring The Juice Colts Podcast
Derek Larger's Indianapolis Colts 2025 NFL Mock Draft 3.0: Trade Back Scenario

The Bring The Juice Colts Podcast

Play Episode Listen Later Apr 12, 2025 18:40


Thank you to our sponsor, Prizepicks! Go to prizepicks.com and use promo code "BTJ" to get $50 instantly after you play your first $5 lineup!

KZYX News
Board of Supes Approve Larger Cannabis Grows

KZYX News

Play Episode Listen Later Apr 11, 2025 6:32


 the Mendocino County Board of Supervisors has voted three to two to allow cannabis farms to expand mature canopy from 10,000 square feet to 20,000 square feet in appropriately zoned areas.

Rush To Reason
HR3 Adrienne Gray: Culture Clash on Motherhood. Is It a Symptom of a Larger Cultural Rot? 4-10-25

Rush To Reason

Play Episode Listen Later Apr 11, 2025 54:41


HR3 Adrienne Gray: Culture Clash on Motherhood. Is It a Symptom of a Larger Cultural Rot? 4-10-25 by John Rush

Larger Story Messages with Dr. Larry Crabb
The Freedom Series Ep. 1 | The Message with Larry Crabb | Larger Story

Larger Story Messages with Dr. Larry Crabb

Play Episode Listen Later Apr 10, 2025 34:52


Part 1 of Larry Crabb's Freedom Series conversation. Head to largerstory.com for more information and content from Larry Crabb.

The Empire Builders Podcast
#200: Happy Meal – 35 Billion Served

The Empire Builders Podcast

Play Episode Listen Later Apr 9, 2025 19:44


Because of the Happy Meal McDonalds is the world's largest toy distributor. Larger than Hasbro or Mattel. This is an Empire! Dave Young: Welcome to The Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant, story collector, and storyteller. I'm Stephen's sidekick and business partner, Dave Young. Before we get into today's episode, a word from our sponsor, which is... Well, it's us, but we're highlighting ads we've written and produced for our clients. So here's one of those. [Out Of This World Plumbing Ad] Dave Young: Welcome back to The Empire Builders Podcast. Dave Young here, along with Stephen Semple, and I was ranting and raving about a new book I'm fascinated with and crazed about. And Stephen hit the record button and decided we were going to talk about Happy Meals instead of that. So here we are. Happy Meals, huh? Stephen Semple: Happy Meals, yeah. Dave Young: The McDonald Happy Meal. The precursor to the Playland. I've always enjoyed going through the McDonald's drive-through and ordering a happy meal, whether I had a kid in the car or not. Stephen Semple: I could see you doing that. Dave Young: And then sometimes they look and go, "Well, where's the kid?" I'm like, "Hey, mind your own business about the kid." Stephen Semple: They're in the trunk. Dave Young: There's a kid somewhere. Give me my damn toy. Stephen Semple: I was going to ask, what's your favorite part? Is it the toy? Dave Young: Absolutely. You can get a nugget, a few of them. Stephen Semple: Well, here's the crazy thing is it is the most sold meal in history. There's been like 35 billion happy meals sold. Dave Young: Is it, really? That's a lot of happy. Stephen Semple: Yeah. Yeah. Yeah. Dave Young: Sure. Stephen Semple: And it actually makes McDonald's one of the largest toy distributors in the world. They've given away billions of toys. Dave Young: Oh, sure they did. Stephen Semple: More toys than Hasbro or Mattel. Dave Young: And just controversy like when they were giving away Beanie Baby toys. Good Lord, people were losing their minds. Stephen Semple: Yeah. Yeah. Dave Young: I'm trying to think of who this is. It might be our mutual friend, Gordon. Somebody in our circle tells a story about their dad driving the family through McDonald's when they were kids and everybody getting really excited because like, "I'm going to get a Happy Meal." And their dad orders one cup of coffee and just keeps going. I'm like, "Oh, man, that would suck." Stephen Semple: That would be a very unhappy car. Dave Young: So when did the Happy Meal start? Stephen Semple: There's a bit of a debate about who actually created the Happy Meal. So we're going to explore a couple of the different stories, but it was basically 1974. Dave Young: Okay. Yeah. Stephen Semple: One of the stories is it was created in Guatemala by Dona Yoly and her husband who opened the first franchise in that country. Dave Young: Wow. Stephen Semple: And Dona wanted her restaurant to feel like a family restaurant. Look, she understood things had to be done the McDonald's way- Dave Young: Sure. Stephen Semple: ... to the corporate standards because McDonald's even has a Hamburger University- Dave Young: Oh, yeah. Yeah. Stephen Semple: ... which was a brainchild of Fred Turner, and it's a training program for franchisees. We could even do a thing on Hamburger University because it was the first of its type. It was the first training program of its type for franchisees. So there's always this thing that McDonald's is trying to set where there's this goal of a consistent experience, but they also want to give franchisees some freedom because what they have found is that franchisees oft...

Sacred
Alpha Sacred Sexuality - Larger Than Yourself Podcast

Sacred

Play Episode Listen Later Apr 9, 2025 81:57


Alpha Sacred Sexuality - Larger Than Yourself Podcast by Sacred

Ecos a 10.000 kilómetros
S12E03 - En el que todo rodado

Ecos a 10.000 kilómetros

Play Episode Listen Later Apr 9, 2025 75:16


PRESENTACIÓN LIBROS 00:02:05 Asesinatos en familia (Nina Simon) 00:03:35 Los orígenes del totalitarismo (Hannah Arendt) 00:05:40 El cuerpo de Cristo (Bea Lema) 00:07:25 Oposición (Sara Mesa) 00:09:15 Un futuro prometedor (Pierre Lemaitre) 00:11:55 Mayores con reparos. Contrapaso #2 (Teresa Valero) 00:14:15 Zapatos nuevos y sopa de almendras (Begoña Oro) 00:16:00 Afterschool Dice Club #6 (Hiro Nakamichi) 00:18:10 Agatha Raisin y las brujas desdichadas (M.C. Beaton) 00:21:40 Aprendiz del villano (Hannah Nicole Maehrer) PELÍCULAS 00:24:40 Retrato de una mujer en llamas 00:26:50 Zero dark Thirty 00:31:00 Los últimos románticos 00:31:15 Larger than life: el legado de las Boybands 00:36:15 I’m still here 00:38:10 Novocaine 00:40:40 Vaiana 2 00:42:30 Tierra de nadie 00:45:15 Holland 00:46:45 Deberes: Deadpool y Wolverine SERIES 00:48:00 El juicio de Karen Read 00:50:50 Receta para un asesinato 00:53:15 Majestad (T1) 00:55:35 Manual para señoritas (T1) 00:57:35 Severance (T2) 01:00:00 Mythic Quest (T4) 01:02:10 A dos metros bajo tierra (T1-T5) 01:06:25 Love is blind USA (T8) 01:11:40 Deberes: Evil (T1-T4) 01:14:00 DESPEDIDA En este programa suenan: Radical Opinion (Archers) / Siesta (Jahzzar) / Place on Fire (Creo) / I saw you on TV (Jahzzar) /Bicycle Waltz (Goobye Kumiko)

Bess Conversations
A Deeper Conversation with Bee Nicole | Episode 4

Bess Conversations

Play Episode Listen Later Apr 7, 2025 37:16


Larger than life, entertaining & authentic. Radio personality turned talk show host & confidence coach, helping the girls find their way with purpose! BEE Nicole is my passion. Storytelling came with the culture, and as an advocate for others it's how she have connected with the community and influence through her life challenges and industry experiences. Enjoy this great conversation we have

Antioch Presbyterian Church Sermon of the Week
The Westminster Larger Catechism: Original Sin & Its Punishment (Q&A 24-29) - Dr. Joseph A. Pipa, Jr.

Antioch Presbyterian Church Sermon of the Week

Play Episode Listen Later Apr 7, 2025 45:12


The Westminster Larger Catechism is an oft-neglected treasure house of clearly stated biblical doctrine. In this class, we are opening the doors of the treasure house to handle and steward truths old and new for the people of God.This session continues in the class's consideration of the questions and answers 24-29 of the Westminster Larger Catechism, examining the topic of original sin and its punishment.

TechCrunch Startups – Spoken Edition
Parasail says its fleet of on-demand GPUs is larger than Oracle's entire cloud

TechCrunch Startups – Spoken Edition

Play Episode Listen Later Apr 7, 2025 4:21


Cloud infrastructure is dominated by several large industry players: AWS, Microsoft's Azure, and Google Cloud. While to some it may look like AI is headed in a similar direction, the founders of Parasail think AI infrastructure will look very different — and are betting their company's fate on it. Learn more about your ad choices. Visit podcastchoices.com/adchoices

CWC Dinuba
Growing Larger and Smaller 04.06.25 - Audio

CWC Dinuba

Play Episode Listen Later Apr 6, 2025 34:36


A place for all races, all backgrounds, all generations serving one GOD

Travillian
Proven Marketing Strategies to Help Community Banks Win Against Larger Competitors: A Conversation with Caleb Stevens, VP of Marketing at SouthState Bank

Travillian

Play Episode Listen Later Apr 2, 2025 42:24


In the latest episode of Travillian Next, Keith Daly, Principal of Banking & Fintech Search at Travillian, sits down with Caleb Stevens, Vice President - Marketing Manager of Capital Markets & Correspondent Banking at SouthState Bank, to discuss a topic often overlooked in the banking industry—marketing—and its crucial role in community banking. Together, they explore how community banks can leverage modern marketing strategies to stay competitive, from digital marketing to aligning sales and marketing teams.

LCR Media Podcast
#443- Truck Talk Tuesday, Making a larger impact

LCR Media Podcast

Play Episode Listen Later Apr 1, 2025 61:14


Naylor shares his first days back to the mowing season and why he selectively downsized his lawn care business. Thanks for Listening! 2025 LCR Summit Louisville KY Tickets ON SALE NOW! https://www.lcrmedianetwork.com/onlinetraining https://www.lcrmedianetwork.com/challenge 2025 Equip Expo 50% off Registration with code LCR  Click here for Toro Offer! Lawn & Landscape Technology Conference Get started with free business banking built for tradespeople. Sign up in just 10 minutes at https://bankwith.relayfi.com/lawncarerookie/   Click this link for Toro Horizon 360 info *THANK YOU TO THE TORO COMPANY FOR SPONSORING THE LCR MEDIA PODCAST More episode links below... Check out Riverside... What I use for recording video and audio! https://linktr.ee/lawncarerookie Podcast Merch Link  

Sengoku Daimyo's Chronicles of Japan

This episode we will discuss various embassies to and from Yamato during the reign of Takara Hime, with a particular focus on the embassy of 659, which occured at a particularly eventful time and happened to be extremely well-recorded fro the period by Iki no Hakatoko, who was apparently on the mission to the Tang court itself. For more, check out our blog post at: https://sengokudaimyo.com/podcast/episode-123 Rough Transcript Welcome to Sengoku Daimyo's Chronicles of Japan.  My name is Joshua, and this is episode 123: Embassy Interrupted.   Iki no Hakatoko sat in his room, gazing out at the city.   It was truly an amazing place, filled with all kinds of people from around the world.  And yet, still, after 9 months of confinement, the place felt small.  Sure, there he hadwere visits from ranking nobles and dignitaries, but even the most lenient of house arrests was still house arrest. But that didn't mean that he had nothing to do.  There were books and more that he had access to—many that had not yet made it to the archipelago, and some of which he no doubt hoped he could bring back with him.  And of course, there was paper, brush, and ink. And then there were the experiences he and others had acquired on this mission to the Great Tang.  From the very beginning the missionit washad been plagued with disaster when they lost half of their ships and company mission to rogue winds on the open seas.  Now they were trapped because the Emperor himself wouldn't let them return home.  They had experienced and seen so much, and that provided ample material for one to catalogue. As the seasons changed, and rumors arrived that perhaps his situation would also something would change soon, Iki no Hakatoko spread out the paper on the desk in front of him, dipped his brush in the ink, and began to write.  He wrote down notes about his experiences, and what had befallen him and the others.  He had no idea who It is unclear whom he thought might read it, and if he was intending this to be an official or personal record, but he wrote it down anyway. Hakatoko He couldn't have known then that his words would eventually be captured in a much larger work, chronicling the entire history of Yamato from its very creation, nor that his would be one of the oldest such personal accounts records to be handed down.  His Itwords  wwould only survive in fragments—or perhaps his writing was simply that terse—but his words they would be preserved, in a format that was still being read over a thousand years later.     Last episode we finished up the story of Xuanzang and his Journey to the West—which is to say the Western Regions -- , and thence on to India, or Tianzhu, where he walked in the footsteps of the historical Buddha, studied the scriptures at the feet of venerable teachers, such as Silabadhra at the Great Monastery of Nalanda, and eventually wound up bringingbrought back hundreds of manuscripts to Chang'an to , which he and others be translated and disseminated, impacting Buddhist thought across East Asia.  HisXuanzang's travels lasted from around 629 to 645, and he was still teaching in Chang'an in the 650s when various student-monks from Yamato  arrived to study and learn from him, eventually bringing back his teachings to the archipelago as part of the Faxiang, or Hossou, school of Buddhism. Before that we talked about the visitors from “Tukhara” and “Sha'e” recorded in the Chronicles.  As we noted, these peopley were morest likely from the Ryukyuan islands, and the names may have been conflated with distant lands overseas – but regardless, .  Whether or not it was a mistake, this it does seem to indicated that Yamato had at least an inkling of the wider world, introduced through the continental literature that they had been importing, if not the direct interactions with individuals from the Korean peninsula and the Tang court. This episode, we're going to talk about some of the relations between Yamato and the continent, including the various embassies sent back and forth, as well as one especially detailed embassy from Yamato to the Tang Court that found itself in a bit of a pickle.  After all, what did you do, back in those days, when you were and ambassador, and your country suddenly went to war?  We'll talk about that and what happened. To reorient ourselves in time, we're in the reign of Takara Hime, called aka Kyogoku Tennou during her first reign, who had reascended to the throne in 655, following the death of her brother, Prince Karu.  The Chroniclers would dub her Saimei Tennou in her second run on the throne. From the very beginning of her second reign, Takara Hime was entertaining foreign envoys.  In 654, the Three Han of the Korean Peninsula—Goguryeo, Baekje, and Silla—all sent ambassadors to express their condolence on the death of her brother, and presumably to witness her ascension.  And in the 8th month of her reign, Kawabe no Maro no Omi, along with others, returned from Chang'an.  He Kawabe no Maro no Omi had been the Chief Ambassador to the Tang on an embassy sent , traveling there in the 2nd month of the previous year.  Originally he had been He was under the command of the controlling envoy, Takamuku no Obito no Kuromaro, but Kuromaro who unfortunately died in Chang'an and so Kawabe no Mari no Omi took over his role. That same year, 655, we know that there were about 100 persons recorded in Yamato from Baekje, along with envoys of Goguryeo and Silla.  These are likely the same ones we mentioned back in episode 117 when 150 Baekje envoys were present at court along with multiple members of the Emishi. Silla, for their part, had sent to Yamato a special hostage , whom we know as something like “Mimu”, along with skilled workmen.  Unfortunately, we are told that Mimu fell ill and died.  The Chronicles are pretty sparse on what this meant, but I can't imagine it was great.  After all, the whole idea of sending a hostage to another nation was as a pledge of good behavior – the idea being that the hostage was the idea that they werewas valuable enough that the sending nation wouldn't do anything too rash.  The flip side of that is if the hostage died, Of course, if they perished, the hosting country lost any leverage—and presumably the sending nation would be none too pleased.  That said, people getting sick and passing away was hardly a hostile action, and likely just considered an unfortunate situation. The following year, in 656, we see that Goguryeo, Baekje, and Silla again all sent ambassadords were all sent to offer “tribute”.  The Chronicles mention that dark purple curtains were drawn around the palace site to entertain the ambassadors—likely referring to the new palace site at Asuka no Wokamoto, which probably was not yet fully built out, yet.   We are given the name of the Goguryeo ambassador, Talsa, and associate ambassador, Ilchi,  in the 8th month, Talsa and Ilichi, with 81 total members in the Goguryeo retinueof the embassy.  In seeming response, Yamato sent an embassy was sent to Goguryeo with the likes of Kashiwade no Omi no Hatsumi as the Chief Ambassador and Sakahibe no Muraji no Iwasuki as the Associate Ambassador.  Other names mentioned include We also see the likes of Inugami no Shiromaro, Kawachi no Fumi no Obito—no personal name is given—and Ohokura no Maro.  We also see thea note in the Chronicles that Yamato ambassadors to the quote-unquote “Western Sea”—which seems to refer to the Tang court, but could possibly refer to anything from the Korean Peninsula west—returned in that same year.  The two are named as Saheki no Muraji no Takunaha and Oyamashita no Naniha no Kishi no Kunikatsu.  These are both families that were clearly involved in cross-strait relations , based on how they are frequently referenced in the Chronicles as being associated with various overseas missions.  but  However, we don't seem to have clear evidence of them when these particular individualsy leavingft on this mission.  “Kunikatsu” mightay refer to an earlier ambassador to Baekje, but the names are different, so that is largely just speculation.  In any case, Uupon their return, they are said to have brought with them a parrot.  This wasn't the first parrot the court had seen—that feathery traveler had arrived in 647, or at least that is the first parrotinstance  we have in the written record -- .  Aand that one came from Silla as part of that embassy's gifts. Continuing on, in 657, The following year there was another group of ambassadors returned coming  from the “Western Seas”, in this case coming back from—or through—Baekje.  Thisese wasere Adzumi no Muraji no Tsuratari and Tsu no Omi no Kutsuma.  The presents they brought back were, of all things:  one camel and two donkeys.  And can you imagine bringing a camel back across the sea at this point?  Even if they were using the larger ships based on continental designs, it still must have been something else to put up with a camel and donkeys onboard, animals that are not exactly known for their easy-going and compliant nature. Speaking of boats, we should probably touch on what we *think* they were usinghas been going on here.  I say *think* because we only get glimpses  of the various boats being used in the archipelago, whether from mentions in or around Yamato, archaeology, or artistic depictions, many of which came from later periods., and wSo while it is generally assumed that they the Yamato were using Tang style vessels by the 8th and 9th century, there does not appear to be clear evidence of exactly what kind of boats were being used during the early earlier periods of contact. A quick note on boat technology and navigation: while travel between the Japanese archipelago and the Korean Peninsula, and up the Yellow Sea, wasn't safe, it would have been possible with the vessels of the time.  Japan sits on the continental shelf, meaning that to the east where the shelf gives way to the Pacific Ocean with the Phillippine Sea to the south, the waters are much, much deeper than they are to the west.  In deep waters, waves are not necessarily affected by the ocean floor, meaning they can build up much more energy and require different kinds of technology to sail.  In shallower areas, such as the Sea of Japan, the Yellow Sea, the East China Sea or the Korean Straits to the west of the archipelago, there's more drag that dampens out the wave effect – it's not that these areas are uniformly shallow and calm, but they are calmer and easier to navigate in general.  Our oldest example of boats in the archipelago of any kind are dugout canoes, .  These are logs that are hollowed out  and shaped. , and tThese appear to be what Jomon era populations used to cross to the archipelago and travel between the various islands.  Though they may be considered primitive, without many of the later innovations that would increase stability and seaworthiness—something I'll touch on more a bit later—, they were clearly effective enough to populate the islands of the Ryukyuan chain and even get people and livestock, in the form of pigs, down to the Hachijo islands south of modern Tokyo.    So they weren't ineffective. Deep waters mean that the waves are not necessarily affected by the ocean floor.  Once it hits shallower water, there is more drag that affects larger waves.  This means that there can be more energy in these ocean waves.  That usually means that shallower areas tend to be more calm and easier to navigate—though there are other things that can affect that as well. We probably should note, however, that Japan sits on the edge of the continental shelf.  To the west, the seas are deep, but not nearly as deep as they are to the east, where continental shelf gives way to the Pacific ocean, with the Philippine Sea to the south.  These are much deeper waters than those of the Yellow Sea, the East China Sea, or the Korean Straits.  The Sea of Japan does have some depth to it, but even then it doesn't compare in both size and depth. Deep waters mean that the waves are not necessarily affected by the ocean floor.  Once it hits shallower water, there is more drag that affects larger waves.  This means that there can be more energy in these ocean waves.  That usually means that shallower areas tend to be more calm and easier to navigate—though there are other things that can affect that as well. All this to say that travel between the Japanese archipelago and the Korean Peninsula, and up the Yellow Sea, were all things that were likely much easier to navigate with the vessels available at the time, but that doesn't mean that it was safe. Later, we see a different type of vessel appear: .  This is a built vessel, made of multiple hewn pieces of wood.  The examples that we see show a rather square front and back that rise up, sometimes dramatically, .  There are with various protrusions on either side. We see examples of this shape , and we've seen examples in haniwa from about the 6th century, and we have some corresponding wooden pieces found around the Korean peninsula that pretty closely match the haniwa boat shapesuggest similar boats were in use there as well, .  Nnot surprising given the cultural connections.  These boats do not show examples of sails, and were likely crewed by rowers.  Descriptions of some suggest that they might be adorned with branches, jewels, mirrors, and other such things for formal occasions to identify some boats as special -- , and we even have one record of the rowers in ceremonial garb with deer antlers.  But none of this suggests more than one basic boat typevery different types of boats. In the areas of the Yellow and Yangzi rivers, area of modern China, particularly in the modern PRC, the boats we see are a little different.  They tend to be flat bottomed boats, possible evolved from  which appear to have been designed from rafts or similar .   These vessels would have evolved out of those used to transport goods and people up and down the Yellow and Yangzi rivers and their tributaries.  These boats y had developed sails, but still the boats wwere n'ot necessarily the most stable on the open ocean.  Larger boats could perhaps make their way through some of the waves, and were no doubt used throughout the Yellow Sea and similar regions.  However, for going farther abroad, we are told thatcourt chronicles note that there were other boats that were preferred: . These are sometimes called  the Kun'lun-po, or Boats of the Kunlun, or the Boats of the Dark-skinned people.  A quick dive here into how this name came to be. Originally, “Kunlun” appears to refer to a mythical mountain range, the Kunlun-shan, which may have originated in the Shan-hai-jing, the Classic of Mountains and Seas, and so may not have referred to anything specific terrestrial mountain range, ally.  Italthough the term would later attach be used to describe to the mountain chain that forms the northern edge of the Tibetan plateau, on the southern edge of the Tarim Basin. However, at some point, it seems that “Kunlun” came to refer to people -- .  Sspecifically, it came to refer to people of dark complexion, with curly hair.  There are Tang era depictions of such people, but their origin is not exactly known: it might .  It is thought that it may have have equally referred to dark-skinned individuals of African descent, or possibly referring to some of the dark-skinned people who lived in the southern seas—people like the Andamanese living on the islands west of modern Thailand or some of the people of the Malay peninsula, for example. It is these latter groups that likely were the origin, then, of the “Kun'lun-po”, referring to the ships of the south, such as those of Malay and AsutronesianAustronesian origin.  We know that from the period of at least the Northern and Southern Dynasties, and even into the early Tang, these foreign ships often , which were often plyingied the waters from trade port to trade port, and were the preferred sailing vessels for voyages to the south, where the waters could be more treacherous.  Indeed, the Malay language eventually gives us the term of their vessels as “Djong”, a term that eventually made its way into Portuguese as “Junco” and thus into English as “junk”, though this terms has since been rather broadly applied to different “Asian” style sailing vessels. So that leaves us with three ship types that the Yamato court could have been using to send these embassies back and forth to the continent: .  Were they still using their own style of native boat as seen on haniwa,, or were they adopting continental boats to their needs?   If so, were they using the flat-bottomed boats of the Tang dynasty, or the more seaworthy vessels of the foreign merchants?. Which were they using?  The general thinking is that IMost depictions I have seen of the kentoushi, the Japanese embassies to the Tang court, depict them as t is generally thought that they were probably using the more continental-style flat-bottomed, riverine vessels.  After all, they were copying so much of what the Sui and Tang courts were doing, why would they not consider these ships to likewise be superior to their own?  At least for diplomatic purposes.  I suspect that local fishermen did their own were keeping their own counsel as far as ships are concernedthing, and I also have to wonder about what got used they were using from a military standpoint for military purposes.  Certainly we see the Tang style boats used in later centuries, suggesting that these had been adopted at some earlier point, possibly by the 650s or earlier. Whatever they used, and while long-distance sailing vessels could Sailing vessels could be larger than short-distance riverine craft, this was not a luxury cruise.  , but conditions on board were not necessarily a luxury cruise.  From later accounts we know that they would really pack people into these shipspeople could be packed in.  It should be noted that individual beds and bedrooms were a luxury in much of the world, and many people probably had little more than a mat to sleep on.  Furthermore, people could be packed in tight.   Think of the size of some of these embassies, which are said to be 80 to 150 people in size.  A long, overseas journey likely meant getting quite cozy with your neighbors on the voyage.  So how much more so with a camel and two donkeys on board a vessel that was likely never meant to carry them?  Not exactly the most pleasant experience, I imagine – and this is not really any different than European sailing vessels during the later age of exploration.. So, from the records for just the first few years of Takara-hime's second reign, we see that there are lots of people going back and forth, and we have a sense of how they might be getting to and from the continent and peninsula.  Let's dive into Next, we are going to talk about one of the most heavily documented embassies to the Tang court, which set out in the 7th month of the year 659.  Not only do we get a pretty detailed account of this embassy, but we even know who wrote the account: as in our imagined intro, , as this is one of the accounts by the famous Iki no Muraji no Hakatoko, transcribed by Aston as “Yuki” no Muraji. Iki no Hakatoko's name first appears in an entry for 654, where he is quoted as giving information about the status of some of the previous embassies to the Tang court.  Thereafter, various entries are labeled as “Iki no Muraji no Hakatoko says:”, which   This would seem to indicate that these particular entries came are taken directly from another work written by Iki no Hakatoko and referred to as the “Iki Hakatoko Sho”.  Based on the quoted fragments found in the Nihon Shoki, itthis appears to be one of ourthis oldest Japanese travelogues.  It , and spends considerable time on the mission of 659, of which it would appear that Iki no Hakatoko was himself a member, though not a ranking one.  Later, Iki no Hakatoko would find himself mentioned in the Nihon Shoki directly, and he would even be an ambassador, himself. The embassy of 659 itself, as we shall see, was rather momentous.  Although it started easily enough, the embassy would be caught up in some of the most impactful events that would take place between the Tang, Yamato, and the states of the Korean peninsula. This embassy was formally under the command of Sakahibe no Muraji no Iwashiki and Tsumori no Muraji no Kiza.  It's possible In the first instance it is not clear to me if this isthat he is the same person as the previously mentioned associate envoy, Sakahibe no Iwasuki—but the kanji are different enough, and there is another Sakahibe no Kusuri who shows up between the two in the record.  However, they are both listed as envoys during the reign of Takara Hime, aka Saimei Tennou, and as we've abundantly seen, and it wouldn't be the first time that scribal error crept in. has taken place, especially if the Chroniclers were pulling from different sources. The ambassadors took a retinue with them, including members of the northern Emishi, whom they were bringing along with them to show to the Tang court.  TheThey also  embassy ttook two ships—perhaps because of the size of the retinue, but I suspect that this was also because if anything happened to the one, you still had the other.  A kind of backup plan due to the likelihood something went wrong.  And wouldn't you know it, something did go wrong.  You see, things started out fine, departing Mitsu Bay, in Naniwa, on the 3rd day of the 7th month.  They sailed through the Seto Inland Sea and stopped at Tsukushi, likely for one last resupply and to check in with the Dazai, located near modern Fukuoka, who would have been in charge of overseeing ships coming and going to the archipelago.  They departed from Ohotsu bay in Tsukushi on the 11th day of the 8th month. A quick note: Sspeedboats these were not.  Today, one can cross from Fukuoka to Busan, on the southeast corner of the Korean peninsula, in less than a day.  The envoys, however, were taking their time.  They may have even stopped at the islands of Iki and Tsushima on their way.  By the 13th day of the 9th month—over a month from leaving Kyushu behind -- , the  ships finally came to an island along the southern border of Yamato's ally, Baekje.  Hakatoko does not recall the name of the island, but o On the following morning, around 4 AM, so just before sunrise, the two ships put out to sea together to cross the ocean, heading south, towards the mouth of the Yangzi river.  Unfortunately, the following day, the ship Iwashiki was on met with a contrary wind, and was driven away from the other ship – with nothing known of its fate until some time afterwards.  Meanwhile, the other ship, under the command of Tsumori no Muraji no Kiza, continued on and by midnight on the 16th day, it arrived at Mt. Xuan near Kuaiji Commandary in the Yue district, in modern Zhejiang.  Suddenly a violent northeast wind blew up, and p.  Tthey were saileding another 7 days before they finally arrived at Yuyao.  Today, this is part of the city of Ningbo, at the mouth of the Qiantang river, south of Shanghai and considered a part of the Yangzi Delta Region.  This area has been inhabited since at least 6300 years ago, and it has long been a trade port, especially with the creation of the Grand Canal connecting between the Yangzi and the Yellow River, which would have allowed transshipment of goods to both regions. The now half-size Yamato contingenty  left their ship at Yuyao and disembarked, and made their way to Yuezhou, the capital of the Kuaiji Commandary.  This took them a bit of time—a little over a month.  Presumably this was because of paperwork and logistics: they probably because they had to send word ahead, and I suspect they had to inventory everything they brought and negotiate carts and transportationfigure out transportation., since   Tthey didn't exactly have bags of holding to stuff it all in, so they probably needed to negotiate carts and transportation.  The finally made it to Yuezhou on the first day of the 11th intercalary month.  An “intercalary” month refers to an extra month in a year.  It was determined by various calculations and was added to keep the lunar and solar years in relative synch. From Yuezhou, things went a bit more quickly, as they were placed on post-horses up to the Eastern Capital, or Luoyang, where the Emperor Tang Gaozong was in residence.   The Tang kept a capital at Luoyang and another to the west, in Chang'an.  The trip to Luoyang was long—over 1,000 kilometers, or 1 megameter, as it were.  The trip first took them through the Southern Capital, meaning the area of modern Nanjing, which they entered on the 15th day of the month.  They then continued onwards, reaching Luoyang on the 29th day of the 11th month.  The following day, on the 30th day of the 11th intercalary month of the year 659, the Yamato envoys were granted an audience with Emperor Tang Gaozong.  As was proper, he inquired about the health of their sovereign, Takara Hime, and the envoys reported that she was doing well.  He asked other questions about how the officials were doing and whether there was peace in Yamato.  The envoys all responded affirmatively, assuring him that Yamato was at peace. Tang Gaozong also asked about the Emishi they had brought with them.  We mentioned this event previously, back in Episode XXX117 , how the Emishi had been shown to the Tang Emperor, and how they had described them for him.  This is actually one of the earliest accounts that we have describing the Emishi from the Yamato point of view, rather than just naming them—presumably because everyone in Yamato already knew who they were.  From a diplomatic perspective, of course, this was no doubt Yamato demonstrating how they were, in many ways, an Empire, similar to the Tang, with their own subordinate ethnicities and “barbarians”. After answering all of the emperor's questions, the audience was concluded.  The following day, however, was something of its own. This was the first day of the regular 11th lunar month, and it also was the celebration of the Winter Solstice—so though it was the 11th month, it may have been about 22 December according to our modern western calendars.  The envoys once again met with the emperor, and they were treated as distinguished guests—at least according to their own records of it.  Unfortunately, during the festivities, it seems that a fire broke out, creating some confusion, and .  Tthe matters of the diplomatic mission were put on hold while all of that went on. We don't know exactly what happened in the ensuing month.  Presumably the envoys took in the sites of the city, may have visited various monasteries, and likely got to know the movers and shakers in the court, who likely would have wined and dined them, inviting them to various gatherings, as since they brought their own exotic culture and experiences to the Tang court. Unfortunately, things apparently turned sour.  First off, it seems clear that the members of this embassyy weren't the only Japanese in the court.  There may have been various merchants, of course, but and we definitely know that there were students who had come on other missions and were still there likely still studying, such as those who had been learning from studying with Master Xuanzang, whose journeys we mentioned in the last several episodes.  But Wwe are given a very specific name of a troublemaker, however:  Kawachi no Aya no Ohomaro, and we are told that he was aa servant of Han Chihung, who .  Han Chihung, himself, is thought to have possiblymay have been of mixed ethnicity—both Japanese and ethnic Han, and may .  Hhe may have traveled to the Tang court on or around 653. , based on some of the records, but it isn't entirely clear. For whatever reason, on the 3rd day of the 12th month of the year 659, Kawachi no Aya no Ohomaro slandered the envoys, and although .  Wwe don't know exactly what he said, but the Tang court caught wind of the accusations and found the envoys guilty.  They were condemned to banishment, until the author of our tale, none other than Iki no Hakatoko himself, stepped up, .  He made representation to the Emperor, pleading against the slander.  , and tThe punishment was remitted, .  Sso they were no longer banished.  However, they were also then told that they could no't return home.  You see, the Tang court was in the middle of some sensitive military operations in the lands east of the sea—in other words they were working with Silla to and invadeing the Kingdom of Baekje.  Since Yamato was an ally of Baekje, it would be inconvenient if the envoys were to return home and rally Yamato to Baekje's defense. And so the entire Yamato embassy was moved to the Western Capital, Chang'an, where they were placed under individual house arrest.  They no doubt were treated well, but they were not allowed to leave, and .  Tthey ended up spending the next year in this state. of house arrest. Unfortunately, we don't have a record of just how they passed their time in Chang'an.  They likely studied, and were probably visited by nobles and others.  They weren't allowed to leave, but they weren't exactly thrown in jail, either.  After all, they were foreign emissaries, and though the Tang might be at war with their ally, there was no formal declaration of war with Yamato, as far as I can make out.  And so the embassy just sat there, for about 9 months. Finally, in the 7th month of 660, the records tell us we are told thatthat tThe Tang and Silla forces had been successful: .  Baekje was destroyed..  The Tang and Silla forces had been successful.   News must have reached Chang'an a month later, as Iki Hakatoko writes that this occurred in the 8th month of the year 660.  With the Tang special military operation on the Korean peninsula concluded, they released the envoys and allowed them to return to their own countries.  They envoys began their preparations as of the 12th day of the 9th month, no doubt eager to return home, and left were leaving Chang'an a week later, on the 19th day of the 9th month.  From there, it took them almost a month to reach Luoyang, arriving on the 16th day of the 10th month, and here they were greeted with more good news, for here it was that they met up once again with those members of their delegation who had been blown off course. As you may remember, the ship carrying Iwashiki was blown off-course on the 15th day of the 9th month in the year 659, shortly after setting out from the Korean peninsula.  The two ships had lost contact and Tsumori no Muraji no Kiza and his ship had been the one that had continued on.   Iwashiki and those with him, however, found themselves at the mercy of the contrary winds and eventually came ashore at an island in the Southern Sea, which Aston translates as “Erh-kia-wei”.   There appears to be at least some suggestion that this was an island in the Ryukyuan chain, possibly the island of Kikai.  There, local islanders, none too happy about these foreigners crashing into their beach, destroyed the ship, and presumably attacked the embassy.  Several members, including Yamato no Aya no Wosa no Atahe no Arima (yeah, that *is* a mouthful), Sakahibe no Muraji no Inadzumi (perhaps a relative of Iwashiki) and others all stole a local ship and made their way off the island.  They eventually made landfall at a Kuazhou, southeast of Lishui City in modern Zhejiang province, where they met with local officials of the Tang government, who then sent them under escort to the capital at Luoyang.  Once there, they were probably held in a similar state of house arrest, due to the invasion of Baekje, but they met back up with Kiza and Hakatoko's party. The envoys, now reunited, hung out in Luoyang for a bit longer, and thus .  Thus it was on the first day of the 11th month of 660 that they witnessed war captives being brought to the capital.  This included 13 royal persons of Baekje, from the King on down to the Crown Prince and various nobles, including the PRimiePrime Minister, as well as 37 other persons of lower rank—50 people all told.  TheThese captives y were delivered up to the Tang government and led before the emperor.  Of course, with the war concluded, and Baekje no longer a functioning state, while he could have had them executed, Tang Gaozong instead released them, demonstrating a certain amount of magnanimity.  The Yamato envoys remained in Luoyang for most of the month.  On the 19th, they had another audience with the emperor, who bestowed on them various gifts and presents, and then five days later they departed the Luoyang, and began the trek back to the archipelago in earnest. By the 25th day of the first month of 661, the envoys arrived back at Yuezhou, head of the Kuaiji Commandery.  They stayed there for another couple of months, possibly waiting for the right time, as crossing the sea at in the wrong season could be disastrous.  They finally departed east from Yuezhou on the first day of the fourth month, coming to .  They came to Mt. Cheng-an 6 days later, on the 7th, and set out to sea first thing in the morning on the 8th.  They had a southwest wind initially in their favor, but they lost their way in the open ocean, an all too commonall-too-common problem without modern navigational aids.  Fortunately, the favorable winds had carried them far enough that only a day later they made landfall on the island of Tamna, aka Jeju island. Jeju island was, at this point, its own independent kingdom, situated off the southern coast of the Korean peninsula.  Dr. Alexander Vovin suggested that the name “Tamna” may have been a corruption of a Japonic or proto-Japonic name: Tanimura.  The island was apparently quite strange to the Yamato embassy, and they met with various residents natives of Jeju island.  They, even convincinged Prince Aphaki and eight other men of the island to come with them to be presented at the Yamato court. The rest of their journey took a little over a month.  They finally arrived back in Yamato on the 23rd day of the fifth month of 661.  They had been gone for approximately two years, and a lot had changed, especially with the destruction of Baekje.  The Yamato court had already learned of what had happened and was in the process of drawing up plans for an expedition back to the Korean peninsula to restore the Baekje kingdom, and pPrince Naka no Oe himself was set to lead the troops. The icing on the cake was: Tthe reception that the envoys received upon their return was rather cold.  Apparently they were had been slandered to the Yamato court by another follower of Han Chihung—Yamato no Aya no Atahe no Tarushima—and so they weren't met with any fanfare.  We still don't know what it was that Tarsuhima was saying—possibly he had gotten letters from Chihung or Ohomaro and was simply repeating what they had said. Either way, the envoys were sick of it.  They had traveled all the way to the Tang capitals, they had been placed under house arrest for a year, and now they had returned.  They not only had gifts from the Tang emperor, but they were also bringing the first ever embassy from the Kingdom of Tamna along with them.  The slander would not stand.  And so they did what anyone would do at the time:  They apparently appealed to the Kami.  We are told that their anger reached to the Gods of the High Heaven, which is to say the kami of Takamanohara, who killed Tarushima with a thunderbolt.  Which I guess was one way to shut him up. From what we can tell, the embassy was eventually considered a success.  Iki no Hakatoko's star would rise—and fall—and rise again in the court circles.  As I noted, his account of this embassy is really one of the best and most in depth that we have from this time.  It lets us see the relative route that the envoys were taking—the Chronicles in particular note that they traveled to the Great Tang of Wu, and, sure enough, they had set out along the southern route to the old Wu capital, rather than trying to cross the Bohai Sea and make landfall by the Shandong peninsula or at the mouth of the Yellow River.  From there they traveled through Nanjing—the southern “capital” likely referring, in this instance, to the old Wu capital—and then to Luoyang.  Though they stayed there much longer than they had anticipated, they ended up living there through some of the most impactful events that occurred during this point in Northeast Asia.  they And that is something we will touch on next episode.  Until then, thank you once again for listening and for all of your support. If you like what we are doing, please tell your friends and feel free to rate us wherever you listen to podcasts.  If you feel the need to do more, and want to help us keep this going, we have information about how you can donate on Patreon or through our KoFi site, ko-fi.com/sengokudaimyo, or find the links over at our main website,  SengokuDaimyo.com/Podcast, where we will have some more discussion on topics from this episode. Also, feel free to reach out to our Sengoku Daimyo Facebook page.  You can also email us at the.sengoku.daimyo@gmail.com.  Thank you, also, to Ellen for their work editing the podcast. And that's all for now.  Thank you again, and I'll see you next episode on Sengoku Daimyo's Chronicles of Japan

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The Slow Living Collective

Play Episode Listen Later Mar 31, 2025 34:56


I am so excited you're here today because we are diving into one of my absolute favourite things - growing your own food, even if you've only got a tiny space to work with.Now, if you're thinking, “Yeah, but I don't have a garden,” let me stop you right there. You don't need one! For five years, I gardened exclusively on my balcony before I got my allotment, and even now, my little balcony garden is still going strong. I've grown just about everything you can imagine: herbs, leafy greens, tomatoes, strawberries, and yes, even potatoes in containers.So today, we're breaking down how to create a thriving garden in small spaces whether you've got a balcony, patio, tiny back garden, or even just a sunny windowsill. Here's what we're going to talk about today:* Why small-space gardening is 100% worth it* The best containers for your plants (spoiler alert: you don't need anything fancy)* The easiest and most rewarding veggies and herbs to grow* The common mistakes I've made so you can avoid them* Creative tips to help you garden sustainably in a small spaceAnd make sure you check out my Small Space Homesteading Bundle, designed to help you take your mini-garden to the next level.Sound good? Let's get started!Let's slow down and journey together through the seasons with simplicity and intention. Subscribe to receive simple musings directly in your inbox.Alright, before we dig into the details, let's talk about why small-space gardening is so worth it.First off, it's ridiculously convenient. Seriously there is nothing better than stepping onto your balcony or patio and snipping fresh basil for your pasta or grabbing a handful of cherry tomatoes for a salad. Secondly, you'd be amazed how much food you can grow in a small space. I used to think container gardening would mean a few herbs and maybe some salad leaves, but oh no, if you choose the right plants, you can be harvesting regularly from just a handful of pots. And finally, it's so rewarding. There's something deeply satisfying about growing your own food even if it's just a couple of pots of parsley or some trailing strawberries. Plus, if you're in a flat or a more urban area, it's a brilliant way to bring a bit of nature into your space.I set up a Buy Me a Coffee as a simple and meaningful way for those who enjoy my work to support the abundance of free content I create. From my podcast, newsletters, and Instagram posts to the thoughtful resources I share, so much of what I do is fueled by a love for slow, simple, and seasonal living.If my content has ever inspired, encouraged, or supported you on your journey, and you'd like to give back in a small way, buying me a coffee is a beautiful way to do so and starts at £1. Every contribution helps me continue sharing free, high-quality content while also supporting the time, energy, and love that goes into creating it.Your support, whether through a coffee or simply by engaging with my content, means the world to me. Thank you for being part of this slow and intentional space!Now, let's talk containers. Here's the thing you don't need fancy or expensive planters. Honestly, I've grown food in all sorts old buckets, plastic trays, and even a broken laundry basket. As long as it has good drainage, you're good to go.Here are some tried-and-tested container ideas:

City Church Podcast | Sunshine Coast, Australia
30-03-2025 - LIVING LARGER - Pastor Ed Luther

City Church Podcast | Sunshine Coast, Australia

Play Episode Listen Later Mar 30, 2025 45:19


God's power for more is released when you enlarge your expectation for more. This message will give you four keys to live a much larger life. For more information go to. www.city-church.com.au/

The Charlie Kirk Show
The Signal Storm Grows Larger

The Charlie Kirk Show

Play Episode Listen Later Mar 26, 2025 36:54


The Atlantic has released even more messages taken from a an internal Trump administration chat that inadvertently added a left-wing journalist. Charlie reacts to the latest screenshots, and former Speaker Newt Gingrich offers his experienced perspective about what to think of the controversy and how the administration should handle it. Watch ad-free on members.charliekirk.com! Get new merch on charliekirkstore.com!Support the show: http://www.charliekirk.com/supportSee omnystudio.com/listener for privacy information.

The Charlie Kirk Show
The Signal Storm Grows Larger

The Charlie Kirk Show

Play Episode Listen Later Mar 26, 2025 36:54


The Atlantic has released even more messages taken from an internal Trump administration chat that inadvertently added a left-wing journalist. Charlie reacts to the latest screenshots, and former Speaker Newt Gingrich offers his experienced perspective about what to think of the controversy and how the administration should handle it. Watch ad-free on members.charliekirk.com! Get new merch on charliekirkstore.com!Support the show: http://www.charliekirk.com/supportSee omnystudio.com/listener for privacy information.

The Times of Israel Daily Briefing
Day 535 - IDF strikes Hamas leadership, preps for larger operation

The Times of Israel Daily Briefing

Play Episode Listen Later Mar 24, 2025 25:30


Welcome to The Times of Israel's Daily Briefing, your 20-minute audio update on what's happening in Israel, the Middle East and the Jewish world. Military reporter Emanuel Fabian joins host Amanda Borschel-Dan for today's Daily Briefing. A 85-year-old man has been shot dead in a terror attack near the northern town of Yokne’am. Another person, later identified as a 20-year-old soldier, was seriously injured. Fabian updates us with initial accounts of the attack. A string of senior Hamas officials have been targeted by the IDF in the past week. We learn about the uptick in their assassinations and who several of these figures are. On Sunday morning, the IDF announced that it had restarted ground operations in northern Gaza’s Beit Hanoun a day earlier. With the former humanitarian zone no longer in use, the IDF said that it was enabling Palestinian civilians to evacuate the “combat zone for their safety.” We learn where the IDF is currently operating. Defense Minister Yisrael Katz said on Friday, that he instructed the IDF to seize additional areas of the Gaza Strip if Hamas refused to release hostages, stating, “As long as Hamas continues its refusal, it will lose more and more land that will be added to Israel.” Also this week, we learned that during a visit to Washington DC this week, Strategic Affairs Minister Ron Dermer will discuss with senior US officials a plan for Israeli military control over the Gaza Strip. We ask Fabian: With its current manpower shortages, is the IDF capable of controlling the Strip? Days after six rockets were fired from Lebanon at northern Israel, which drew dozens of Israeli airstrikes against Hezbollah in return, the terror group has denied any involvement in the Saturday rocket attack on Metula, and called Israel’s accusations “pretexts for its continued attacks on Lebanon.” So, if not Hezbollah, who could it have been? Even as there still isn’t a governmental commission to probe the failures leading to the October 7 massacre, the new Israel Defense Forces Chief of Staff Lt. Gen. Eyal Zamir on Saturday announced that he had appointed an external panel of former senior officers to evaluate the military’s probes into Hamas’s October 7, 2023, onslaught. What is the end game of this new commission? Please see today's ongoing liveblog for more updates. For further reading: Elderly man killed as terrorist rams bus stop, opens fire on cars in north Senior Hamas official killed in targeted strike on Gaza hospital as IDF widens offensive IDF strike in south Gaza kills senior Hamas official; ground ops restart in Beit Hanoun Israel to discuss taking full military control of Gaza with senior US officials: source IDF strike kills Hezbollah operative in Lebanon, day after rocket fire at Metula New IDF chief appoints external panel to evaluate army’s Oct. 7 probes, implement findings Subscribe to The Times of Israel Daily Briefing on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts. This episode was produced by the Pod-Waves. IMAGE: Armored vehicles of the 36th Division are seen at a staging ground in southern Israel, in a handout photo issued by the military on March 23, 2025. (Israel Defense Forces)See omnystudio.com/listener for privacy information.

the Joshua Schall Audio Experience
[MONDAY MINUTE] Which is Larger: Juan Soto's Total Contract Value or Celsius Energy Drink Lifetime Net Income?

the Joshua Schall Audio Experience

Play Episode Listen Later Mar 24, 2025 0:53


Which of these numbers is larger…the total contract value recently given to Juan Soto by the New York Mets or the total aggregate net income generated by CELSIUS energy drinks since launching 20 years ago? And if you thought that was a dig on Celsius Holdings (think again)! Instead, those remarks were pointed straight towards the sheer ridiculousness of today's Major League Baseball contracts. But regardless…I have to take my cap off to the CELSIUS marketing team for the perfect timing around leveraging a highly anticipated ephemeral moment within professional sports. This brand ambassador announcement easily jumps to one of the most creative I've ever seen within the energy drinks market.

Antioch Presbyterian Church Sermon of the Week
The Westminster Larger Catechism: The Fall of Man (Q&A 21-23) -Mr. Jeff Danes

Antioch Presbyterian Church Sermon of the Week

Play Episode Listen Later Mar 23, 2025 49:46


The Westminster Larger Catechism is an oft-neglected treasure house of clearly stated biblical doctrine. In this class, we are opening the doors of the treasure house to handle and steward truths old and new for the people of God.This session continues in the class's consideration of the questions and answers 21-23 of the Westminster Larger Catechism, examining the topic of mankind's fall into sin misery.

CWC Dinuba
Growing Larger and Smaller - Audio

CWC Dinuba

Play Episode Listen Later Mar 23, 2025 31:34


A place for all races, all backgrounds, all generations serving one GOD

Revenue Boost: A Marketing Podcast
Smarter Marketing Measurement: Your Competitive Edge for Revenue Growth

Revenue Boost: A Marketing Podcast

Play Episode Listen Later Mar 23, 2025 30:05


Smarter Marketing Measurement: Your Competitive Edge for Revenue Growth"The big ‘aha' moment for most marketers comes when they cut something they thought was working, wait 30 or 60 days, and see that sales remain exactly the same. That realization—that they were spending money on something with zero impact—can be both eye-opening and unsettling." – That's a quote from  Jeff Greenfield, CEO of Provalytics and a sneak peak at today's episode. Today, we're diving deep into one of the most critical challenges in modern marketing: measurement.How do you know if your marketing dollars are truly driving revenue? Are you making data-driven decisions—or just guessing? In today's episode Smarter Marketing Measurement – Your Competitive Edge for Revenue Growth, I'm joined by Jeff Greenfield, CEO and co-founder of Provalytics.In this episode, Jeff and I discuss:✔️ Why most marketing measurement is broken—and how to fix it✔️ The impact of upper-funnel branding and how to prove its ROI✔️ How AI and machine learning are transforming attribution✔️ How to align marketing and finance using a single source of truthBe sure to listen to the end where Jeff shares actionable steps to improve your measurement strategy today!Are you ready to take your marketing strategy to the next level! Let's go! Kerry Curran (00:01.144)So welcome, Jeff. Please introduce yourself and share a bit about your background and expertise.Jeff Greenfield (00:07.758)I'm Jeff Greenfield. I am the co-founder and CEO of Provalytics, an AI-driven attribution platform. Since 2008, I've been in this space to answer that old question from John Wanamaker: "Half the money I spend on advertising is wasted. The only problem is, I don't know which half." Since 2008, I've been helping marketers and brands determine which half is wasted and how to redeploy those existing funds to increase their return on investment.Kerry Curran (00:45.678)Excellent. We're excited to hear everything you know about analytics, data, and attribution. So tell us—when your prospects or brands call you for the first time, what are some of the business challenges they face that make them realize they need your help?Jeff Greenfield (01:06.432)I'd say one of the top challenges is the concept of overcounting. Most marketers operate in more than one channel—typically five or six or more. Each channel has its own way of counting. The best way to think about it is that when you're advertising on Meta, they don't know that you're also on TV. They don't know that you're on Google. Criteo doesn't know that you're on Amazon.Kerry Curran (01:17.742)Mm-hmm.Jeff Greenfield (01:33.294)If you have a thousand orders in a day and you're working across five partners, when you add up all their data, it may actually tell you that you had 5,000 orders. So, overcounting is a major issue. Marketers often ask, “How do I figure out all this math?”Another big challenge is knowing that, as a marketer, you hear anecdotally that channels like connected television (CTV) and podcast advertising work for brands similar to yours. Yet, when you try them, you don't see results, and you wonder, “What's the magic? How is it working for them, but not for me?” You don't see the numbers going up, and you're trying to figure out why.Finally, one of the biggest challenges is the constant tension between marketing and finance. Finance teams are heavy on math, and they often talk about marketers under their breath, saying we don't understand how math works. Meanwhile, marketers think finance doesn't understand how marketing works. This disconnect is critical because finance controls the budget. If you want more budget, you have to speak their language. Those tend to be the biggest issues.Kerry Curran (02:57.442)Yeah, it's definitely a challenge. I'm nodding and laughing because we all know that CFOs are the hardest to convince of marketing's value—especially for upper-funnel initiatives. I believe in the rising tide lifting all ships when it comes to marketing, but you're right. If you can't align investment at the channel level or prove overall impact, it becomes much harder to justify.You're helping clients identify the sources of traffic and revenue. How do you solve for this? How are you helping them build out a single source of truth?Jeff Greenfield (03:47.534)That's the key—figuring it out. One issue within organizations is that, going back to my earlier example, if a company has five agencies, each agency is using its own methodology. They rely on platform metrics, their own internal metrics, and the marketing team's metrics. So, if each agency uses three different methods, and then finance has its own, that means the company has 15 or 16 different sources of truth.Kerry Curran (03:56.077)Yeah.Jeff Greenfield (04:17.358)This becomes a huge issue. We solve it using a statistical, machine-learning, AI-driven approach.Back in 2008, when I built C3 Metrics, we could collect 100% of the data—all website data, third-party data, and impression data. We could track an end-to-end trail, with date and timestamp, whenever someone converted.Then, privacy regulations changed everything. Facebook, YouTube, iOS—they all said, “You can't have impression data anymore.” Now, there are more data gaps than available data. So, we had to ask, “How do we fill these gaps?” That's where statistics, machine learning, and AI come in.The great thing is that we no longer need user-level first-party data. AI has become so advanced that all we need is daily aggregated marketing data from platforms and separate conversion data. We can link them together.This allows us to connect digital and traditional channels to digital KPIs—whether on a company's website, Amazon, or other marketplaces. We can even connect marketing impressions to individual scripts written each day.We're now in a privacy-centric world. We're not tracking at the user level, but because of stronger math and faster computers, we can achieve insights that were previously impossible.Kerry Curran (06:26.286)That's incredible. You bring up so many examples of how difficult it is to track conversions and touchpoints, and to demonstrate a channel's benefit and halo effect. So, break it down—how do you help brands, as you've said before, measure the unmeasurable?Jeff Greenfield (06:54.636)It's really about understanding how different channels impact one another.I was talking earlier today with a TV agency for one of our clients, and I reminded them how much things have shifted. Years ago, direct response TV ads would say, “This product is only available through this 800 number—limited supplies!” People would stop what they were doing and call.Now, consumers know they have options. They can visit the website, check Amazon, or walk into Walmart. The challenge is understanding how media in one channel influences conversions in another.For example, a brand might run TV ads directing viewers to their website, but most people actually go to Amazon instead.The biggest way we help brands is by taking data through a step-by-step process. First, we align the internal marketing team, because this is a new way of looking at data. Insights may feel uncomfortable at first—because they challenge assumptions.Then, we work with agencies. Brands hire search agencies to follow Google's guidance. But when you're advertising in 20 different places, you need to shift focus. Convincing agencies to adopt a new methodology takes time.Once everyone is aligned, we integrate the data into internal dashboards. This is where things get exciting—the CMO or VP of Marketing can go to finance and say, “Look at the dashboard. The numbers add up. Overcounting is fixed. The halo effect is accounted for.”And that's how you, as a marketer, get a bigger budget to grow the brand.Kerry Curran (10:34.094)That's so smart. Change management is one of the hardest parts of implementing new strategies, especially in marketing. How do you convince marketers, agencies, and CFOs to trust your data?Jeff Greenfield (11:04.142)Great question. Unlike old attribution models, which weren't incremental, our data is fully incremental.To build trust, we back-test all data. We validate models using a method called K-fold testing. Instead of withholding a full month of data, we train the model with a month's data but hold back different portions across multiple tests. This lets us validate the model while keeping recent data.But the real proof comes when marketers act on our insights. The moment they cut a campaign they thought was working, and 30–60 days later, sales remain unchanged—that's the aha moment.Here's the transcript with only grammar corrections, ensuring clarity while maintaining the original tone and intent:  Jeff Greenfield (11:04.142)Well, that's a great question. Unlike the days of attribution—where the big complaint was that it was never incremental—our data is entirely based on incrementality. Everything we do is incremental. One of the ways we convince people of this is by back-testing all the data to validate the models.Kerry Curran (11:05.688)You.Kerry Curran (11:11.054)Mm-hmm.Jeff Greenfield (11:33.986)What I mean by that is, if you go back to the old days of marketing mix modeling, you would use about three years' worth of data. The last month of data would be held back, and then you would ask the model to predict the revenue for that most recent month. You could then compare the prediction with actual revenue to assess how well the model worked, which helped build confidence in the results. However, those results were based on a three-year period and were primarily used for planning the next year.Kerry Curran (12:03.832)Mm-hmm.Jeff Greenfield (12:04.158)But marketers today are most interested in what happened in the last month or even the last week. We don't want to hold back that data. There's been a lot of work in machine learning and AI to validate models while still providing the most recent insights.A technique called K-fold testing was developed for this purpose. It involves training the model using a month's worth of data while holding back a portion of the days. For example, we might hold back the revenue, leads, or add-to-cart data for 20% of the days and ask the model to predict those values. Then we repeat the process, holding back a different 20%, and do this five times. By the end, we've held back 100% of the data at different points, allowing us to fully validate the model's accuracy.Even though we can show a chart demonstrating that the model predicts outcomes with, say, 93% accuracy, nothing beats real-world testing. If the model suggests that a campaign isn't producing the expected results and recommends cutting it by 50%, we can test that recommendation by actually reducing the spend and observing what happens.Kerry Curran (13:11.758)Mm-hmm.Jeff Greenfield (13:26.816)The big “aha” moment for most marketers comes when they cut something they thought was working, wait 30 or 60 days, and see that sales remain exactly the same. That realization—that they were spending money on something with zero impact—can be both eye-opening and unsettling.The truth is, if you're not using analytics at this scale, much of what you're doing may have little to no impact. That's the first thing to recognize. But it's also important to understand that you didn't know any better before. The focus should always be on improving and moving forward. The best way to build trust in the model is to first show how well it predicts outcomes, and then implement the recommendations to see the results in action.Kerry Curran (14:18.946)Yeah, that's so smart. I love how you're able to prove the impact of your model and show how it works. It's a challenge to truly understand what's working in marketing.One of the things we've discussed before is the impact of branding initiatives and how different channels influence the bottom line. How are you uncovering those insights for marketers, especially in channels where there's less of a direct click path?Jeff Greenfield (14:54.636)First off, I think many marketers who have only worked in digital marketing have a warped view of how marketing actually functions. I blame Google Analytics for this because it's entirely click-based.Many marketers believe that we invest dollars to buy clicks, and clicks lead to sales—that's how marketing works. But that's actually not how marketing works.The click is the last thing that happens. What we do as marketers is invest dollars to buy eyeballs, which we call impressions. We buy impressions to capture attention. The job of those impressions is to build awareness, and when awareness is built up enough, people will take action—whether that's visiting a store or, in today's world, clicking on a website.For most brands today, their "store" is online, meaning clicks lead to conversions. But the hyper-focus on clicks—driven by Google, Meta, and other digital platforms—has pushed marketing dollars toward the lower funnel, at the expense of brand-building efforts.Kerry Curran (16:22.126)Mm-hmm.Jeff Greenfield (16:22.242)And that's a problem because the lower funnel is the most competitive space. It's a bidding war. If you spend the same budget this year as last year on a particular channel, you'll likely get fewer clicks because the cost per click keeps rising. Just look at Meta's and Google's earnings reports—they keep increasing because advertisers are stuck in this lower-funnel trap.Kerry Curran (16:42.232)[Laughs] Mm-hmm.Jeff Greenfield (16:50.102)Larger brands are catching on. They're moving up the funnel. Investing in upper-funnel marketing is the gift that keeps on giving because your funnel stays full. It delivers returns at twice the rate of lower-funnel tactics.We measure this by focusing on how marketing actually works—tracking impressions rather than just clicks. Our impression-centric model allows us to compare different channels—linear TV, CTV, direct mail, paid social, and more—on an apples-to-apples basis.Branding efforts often take longer to show impact, but we track multiple KPIs, not just revenue. We incorporate leading indicators, such as website traffic, call center volume, and other engagement metrics, to capture branding's long-term effects.Branding has always been critical, but now it's finally being recognized as the key to long-term growth.Kerry Curran (18:40.856)Mm-hmm.Kerry Curran (18:44.812)Yes, I completely agree. I've seen this play out across multiple brands. There's been such a race to the bottom—just focusing on immediate conversions without building awareness or customer relationships.I hope more marketers and CFOs are listening to this. Branding is the growth lane, and making smarter investments across channels is what truly drives long-term revenue growth.Jeff Greenfield (19:18.614)A thousand percent. Most marketing today is focused on offers, benefits, and limited-time deals. But brands that differentiate themselves with emotional messaging—connecting with their audience on a deeper level—win in the long run.Marketers obsessed with lower-funnel performance often forget that consumers form emotional connections with brands, and those connections drive purchasing decisions. The complexity of digital marketing has caused many to lose sight of fundamental marketing principles.Kerry Curran (20:14.53)Yes, I agree! That's exactly why we're here—to help educate people on marketing strategies and foundations.One key thing you've pointed out is that you can tie ad creative and messaging to performance. Going back to that emotional connection, how are you testing and measuring it?Jeff Greenfield (20:43.694)Absolutely. We incorporate ad creative as a dimension in our model. This works well for video, TV, and radio advertising. Even for search and social, brands can extract key ad attributes and integrate them into their marketing hierarchy.Once you categorize creative elements, you can analyze which components are driving higher sales or leading indicators. This data informs future creative strategies, ensuring continuous improvement. That's what makes this so exciting.Kerry Curran (21:32.62)I love that. Insights like these help brands become smarter, more efficient, and more effective with their marketing investments.Jeff, thank you so much for your expertise. For marketers who want to improve their measurement approach, where should they start?Here's your transcript with only grammar corrections, ensuring clarity while maintaining the original tone and intent:  Jeff Greenfield (20:43.694)Absolutely, because that becomes one of the dimensions of the model. What's really exciting is that when brands actually take the time, they can easily analyze this for video advertising, TV, or radio. However, it becomes a bit more challenging when dealing with search and social ads.That said, it doesn't take much effort for marketers to go through their ads, identify key attributes, and integrate them into their marketing hierarchy. Once they do that, they can start seeing which ad components drive more sales or leading indicators. This, in turn, helps shape future creative decisions. That's what makes this so exciting.Kerry Curran (21:32.62)Yeah, I love that. I love the level of insight, and anything that helps brands become smarter, more effective, and more efficient with their investments is incredibly valuable.Jeff, I appreciate all of your insights. For the people listening who are thinking, I need to get smarter about my measurement, what are some foundational steps they should take to get ready?Jeff Greenfield (21:59.128)Well, the first thing I'd say is that most marketers running campaigns typically have a Google Sheet sitting on their desktop or laptop. It tracks daily spend, clicks, cost per click, and cost per sale. But what's often missing is the impression number.And chances are, when they downloaded the reports to build this sheet, impressions were included in the data—they just ignored the column.Kerry Curran (22:09.422)You.Jeff Greenfield (22:28.096)So, I'd recommend repulling all of that data for the last 12 months on a daily basis. Add an impressions column right after the date, then start graphing your daily impression volume alongside your daily clicks and daily sales. Look for relationships in the data.This is a DIY approach to what we do at Provalytics.Kerry Curran (22:40.204)You.Jeff Greenfield (22:54.302)As you analyze these relationships, look for a time delay between impressions rising and an increase in clicks and conversions. When you identify days where impressions spiked and led to a later uptick in sales, dig into those specific days. What did you do differently? That's the type of activity you want to do more of.This is the first step in preparing for a paradigm shift—understanding that we buy impressions, and that's where marketing analysis should begin.Kerry Curran (23:17.166)I'm sorry.Jeff Greenfield (23:22.964)The second step is education. At Provalytics, we've put a lot of thought into this, especially with all the privacy changes and how the industry is evolving.We created an Attribution Certification Course that covers the past, present, and what we see as the future of attribution. Because marketing will continue to change, the best way to prepare is by strengthening your foundational knowledge.The course is completely free. It takes about an hour and a half to complete, and there's a quiz at the end. If you pass, you get a certification you can showcase on LinkedIn. It's a great resource to deepen your understanding of how we got to where we are today.Kerry Curran (24:11.278)Excellent, Jeff! This is incredibly valuable. I'm definitely going to check out the Attribution Certification myself.Tell us—how can people find you? Where can they get in touch with you and learn more about Provalytics?Jeff Greenfield (24:25.634)People can always find me on LinkedIn if they want to connect. They can also visit the Provalytics website, where we offer an on-demand demo.We also host regular live demos, where we walk through the platform in detail and explain exactly how the modeling works. If anyone is interested, they can sign up, watch the demo, and schedule a time to chat with us.I'm always happy to speak with marketers—or anyone interested in this space. I know that, to most marketers, this is just math, but to me, it's kind of sexy.Kerry Curran (25:07.382)Awesome! Well, I'm glad we're making data and attribution sexy again, right, Jeff?Thank you so much for sharing your expertise, insights, and free resources with the audience. This has been fantastic.Jeff Greenfield (25:13.506)That's right.Jeff Greenfield (25:27.064)My pleasure, Kerry. Thank you so much for having me.

AMERICA OUT LOUD PODCAST NETWORK
Trump's air strikes on Houthis are part of a larger Middle East strategy

AMERICA OUT LOUD PODCAST NETWORK

Play Episode Listen Later Mar 20, 2025 58:00


Truth Be Told with Booker Scott – Trump's air strikes on Houthis signal a broader Middle East strategy shift, countering Iran's influence and reversing Biden's approach. With Tehran's nuclear ambitions looming, controlled escalation aims to deter aggression and protect global commerce. Military analyst Dan Linnaeus breaks down the strategy and its implications on Truth Be Told with Booker Scott.

Antioch Presbyterian Church Sermon of the Week
The Westminster Larger Catechism: God's Providence (Q&A 18-20) - Dr. Joseph A. Pipa, Jr.

Antioch Presbyterian Church Sermon of the Week

Play Episode Listen Later Mar 16, 2025 47:31


The Westminster Larger Catechism is an oft-neglected treasure house of clearly stated biblical doctrine. In this class, we are opening the doors of the treasure house to handle and steward truths old and new for the people of God.This session continues in the class's consideration of the questions and answers 18-20 of the Westminster Larger Catechism, examining the topic of God's works of providence.

CWC Dinuba
Growing Larger and Smaller - Audio

CWC Dinuba

Play Episode Listen Later Mar 16, 2025 34:14


A place for all races, all backgrounds, all generations serving one GOD

The Full Ratchet: VC | Venture Capital | Angel Investors | Startup Investing | Fundraising | Crowdfunding | Pitch | Private E
473. The Future of AI is Vertical, Why Vertical TAMs are Getting Exponentially Larger, and Lessons from the Sector Giants that Lead to Dominance (Alexander Niehenke)

The Full Ratchet: VC | Venture Capital | Angel Investors | Startup Investing | Fundraising | Crowdfunding | Pitch | Private E

Play Episode Listen Later Mar 10, 2025 42:23


Alexander Niehenke of Scale Venture Partners joins Nick to discuss The Future of AI is Vertical, Why Vertical TAMs are Getting Exponentially Larger, and Lessons from the Sector Giants that Lead to Dominance. In this episode we cover: Historical Reasons for Horizontal SaaS Success Shift Towards Vertical SaaS Solutions Unfair Advantages of Vertical AI Solutions Lessons for Modern Founders Expansion Strategies for Vertical Startups Talent Dilution and Competitive Moats VC Diligence and Founder Evaluation Regulatory Risk and Investment Decisions Motivation and Future of Venture Capital Guest Links: Twitter/X (guest)  Guest's LinkedIn Company's LinkedIn Company's Website The host of The Full Ratchet is Nick Moran of New Stack Ventures, a venture capital firm committed to investing in founders outside of the Bay Area. Want to keep up to date with The Full Ratchet? Follow us on social. You can learn more about New Stack Ventures by visiting our LinkedIn and Twitter. Are you a founder looking for your next investor? Visit our free tool VC-Rank and we'll send a list of potential investors right to your inbox!

Chicago's Afternoon News with Steve Bertrand
Dr. Hartman: ‘There are larger issues than banning fur sales'

Chicago's Afternoon News with Steve Bertrand

Play Episode Listen Later Mar 10, 2025


Dr. Hermene Hartman, Chicago media pioneer and founder of N'Digo, joins Lisa Dent to discuss her upcoming article. Ald. Ray Lopez has called for the the banning new fur sales in Chicago. Dr. Hartman explains that there are larger issues to worry about in the city than banning fur.

Antioch Presbyterian Church Sermon of the Week
The Westminster Larger Catechism: God's Works (Q&A 15-20) - Dr. Joseph A. Pipa, Jr.

Antioch Presbyterian Church Sermon of the Week

Play Episode Listen Later Mar 9, 2025 51:48


The Westminster Larger Catechism is an oft-neglected treasure house of clearly stated biblical doctrine. In this class, we are opening the doors of the treasure house to handle and steward truths old and new for the people of God.This session continues in the class's consideration of the questions and answers 15-20 of the Westminster Larger Catechism, examining the topic of God's works.

god westminster larger catechism joseph a pipa pipa jr
Cincinnati Edition
Are former Vision & Beyond property problems a symptom of a larger issue?

Cincinnati Edition

Play Episode Listen Later Mar 4, 2025 26:56


On Cincinnati Edition, we discuss the details of the legal battle over the properties.

Rooted Ministry
The Vital Role of Youth Ministry in the Larger Church Context

Rooted Ministry

Play Episode Listen Later Mar 4, 2025 32:52


In this episode of Youth Ministry Unscripted, Isaiah, Josh, and Danny dive into the role of youth ministry within the larger church context. They discuss the biblical and theological foundations for youth ministry, the importance of intergenerational integration, and the challenges of keeping students engaged in the church beyond high school. They also share practical strategies for strengthening connections between youth and the larger church body, as well as how to foster discipleship that lasts beyond youth group. Follow @therootedministry on Instagram for more updates! Follow and subscribe to Youth Ministry Unscripted wherever you listen to podcasts.Follow @therootedministry on Instagram for more updates and Subscribe to Youth Ministry Unscripted wherever you listen to podcasts

P-Car Talk Podcast
992 GT2RS, EV Cayman and $20k Car Game | EP 249

P-Car Talk Podcast

Play Episode Listen Later Feb 27, 2025 60:53


Description: Join us for the latest Porsche news, including WEC Qatar race strategy, rumors about the 2026 GT2 RS, spy shots of the EV Cayman, and a fun $20k enthusiast car challenge. Show Notes: WEC 10-Hour Race in Qatar Team Penske's tire management strategy Unexpected weather conditions: 70°F high, 58°F low Grippy track surface causing tire wear Upcoming Sebring 12-Hour race 2026 Porsche GT2 RS Rumors Unofficial order taking begins Expected limited production run (1,000 units like 991 gen) Rumored 850hp output (up from 691hp) Potential hybrid drivetrain discussion Pre-order challenges for unrevealed cars Electric Porsche Cayman Spy Shots Design elements: Taycan front, Cayman rear, 911 mid-section Larger size due to EV components Hybrid possibility before full EV version Pricing strategy considerations Potential 911 rivalry Podcast News and Listener Appreciation Ranked 2nd best Porsche podcast by Feedspot Thank you to all listeners Support through club membership Porsche Macan at Experience Centers Available for test drives Opportunity for potential buyers to experience the car $20k Enthusiast Car Challenge Options: 986 Boxster, Cayman, GTI, S2000, Ford Fiesta/Focus ST, Mini Cooper Discussion on best value for money Factors to consider: performance, reliability, fun factor If you want to see the video version its on youtube. https://www.youtube.com/pcartalk Are you part of the Pcar Club? No?  Join at www.Patreon.com/pcartalk Fahren access requires the membership and is limited spots every year.

Art Juice
Art Larger Than Me with Daren Todd [276]

Art Juice

Play Episode Listen Later Feb 18, 2025 57:42


This is a podcast about belief, embracing risk as a business owner and being open to creative opportunities despite lingering imposter syndrome. Today we bring you an inspiring conversation with muralist Daren Todd who transitioned in to art after his boss told him to go and follow what made him happy. From painting fences for free to a collaboration with IKEA there are plenty of ideas here to help you think more expansively about how your art can impact people around you, your community, and why it really matters. Key takeaways: keeping a short line from idea to implementation, continuing to experiment with new ideas and ways to bring your art to people, the importance of referrals and getting known for one thing and why 4hrs spent on SEO could really be am afternoon well spent. MentionedYou can find Daren's website here: https://www.artlargerthanme.com/Or follow on Instagram @thedailydarenIKEA collaboration: https://www.ikea.com/us/en/ideas/design-collab/daren-todd-safe-haven-puba94785e0/Find our websites and sign up for our newsletters at:⁠⁠⁠⁠www.alicesheridan.com ⁠⁠⁠⁠⁠⁠⁠⁠www.louisefletcherart.com⁠⁠⁠⁠Follow us on Instagram:⁠⁠⁠⁠@alicesheridanstudio⁠⁠⁠⁠⁠⁠⁠⁠@louisefletcher_art⁠⁠⁠⁠Credits: "Monkeys Spinning Monkeys" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License

HVAC School - For Techs, By Techs
Efficiency and Production on Larger Projects

HVAC School - For Techs, By Techs

Play Episode Listen Later Feb 13, 2025 48:34


In this podcast episode, Bryan, Jacob, and JD provide an in-depth look at a significant HVAC project that tested their team's ability to adapt, learn, and improve. The discussion centers on a large-scale apartment building project that presented numerous challenges in project management, team dynamics, and installation processes. What began as a chaotic and inefficient workflow ultimately transformed into a more streamlined and collaborative effort through careful analysis and strategic adjustments. The team candidly discusses their initial struggles with project management, particularly around materials handling, piecework compensation, and team coordination. They highlight the importance of moving from an individual-focused approach to an assembly-line mentality, which dramatically improved both productivity and team morale. The podcast reveals the critical nature of communication, ownership, and consistent processes in managing large-scale construction projects. A key theme throughout the discussion is the evolution of team culture and interpersonal dynamics. The participants emphasize that effective teamwork isn't about being friends, but about mutual respect, individual accountability, and collective goal achievement. They stress the importance of merit-based performance and creating a work environment where team members are motivated by productivity and quality rather than personal relationships or financial incentives. Key Topics Covered: Project scope: New ground-up apartment building HVAC installation Challenges with initial project management approaches Transition to assembly-line production methods Materials handling and staging strategies Piecework compensation challenges and improvements Team dynamics and communication Importance of consistent processes Breaking down installation into specialized tasks Balancing speed and quality of work Learning from project experiences for future improvements   Have a question that you want us to answer on the podcast? Submit your questions at https://www.speakpipe.com/hvacschool.  Purchase your tickets or learn more about the 6th Annual HVACR Training Symposium at https://hvacrschool.com/symposium. Subscribe to our podcast on your iPhone or Android.   Subscribe to our YouTube channel.  Check out our handy calculators here or on the HVAC School Mobile App for Apple and Android

The Beat with Ari Melber
Lacking plan, Trump floats larger U.S. role in Gaza

The Beat with Ari Melber

Play Episode Listen Later Feb 6, 2025 40:49


MSNBC's Ari Melber hosts "The Beat" on Wednesday, February 5, and reports on Donald Trump's comments about a U.S. "takeover" of the Gaza Strip, pushback to the White House's agenda, and new heat on Trump's cryptocurrency conflict of interests. Maya Wiley, Kate Riga, and Howard Dean join.