Podcasts about ceos wear sneakers

If maybe this is the first you've heard, I made a shoe. It's called The Creator and it's available in limited quantities now. The opportunity to collaborate with KSWISS was a dream come true. In this episode I talk with KSWISS President, Barney Waters, about the creative entrepreneur journey. I share a few insights including what it takes to build confidence, how we are curators and creators of our own lives, and the implications of small daily choices on the overall life we lead. If you're hoping to snag a pair of shoes, go to KSWISS.com/chasejarvis before they're gone! Enjoy! --- Today's episode is brought to you by CreativeLive. CreativeLive is the world's largest hub for online creative education in photo/video, art/design, music/audio, craft/maker and the ability to make a living in any of those disciplines. They are high quality, highly curated classes taught by the world's top experts -- Pulitzer, Oscar, Grammy Award winners, New York Times best selling authors and the best entrepreneurs of our times.

On this episode of CEOsWearSneakers, Omar Prestwich interviews Los Angeles based fashion designer, model, and disruptor Pia (Arrobio) Baroncini.    Pia is the founder of LPA, a company that she started and partnered with Revolv to bring to life. In the interview, PIA shares how her family upbringing played a major role in her creative ambition.   Omar and Pia talk about music, school, family, and being a kind human being. They also touch on the recent collaboration between Pia, Basic.Space, and K-Swiss to bring a sophisticated take on the CR-Terrati.    If you enjoy the episode, make sure to subscribe so you don't miss out on the next one.  Host: @omarprestwich

In this very special bonus episode of CEOs Wear Sneakers, Barney and Omar break down the upcoming sneaker drops for the month of June. First, in honor of the 35th Anniversary of the iconic film, they announce the Ghostbusters Two-Shoe Pack release, featuring an homage to both the Stay Puft Marshmallow Man and Slimer. Next, they share the release of the Gary Vee 004s, a sneaker that sends a message of positivity and optimism in the face of the daunting task of entrepreneurship. Finally, Omar and Barney tease more upcoming K-Swiss projects and collaborations that they believe will resonate with K-Swiss’ loyal fan base. Listen to all our past episodes: https://kswiss.com/pages/kswiss-radio Podcast production by FullCast

BGBS Episode 016: CEOs Wear Sneakers…Barney oversees all aspects of K-Swiss, the global sneaker brand, having taken over as President at the beginning of 2016 with a goal to bring the 50 year old brand back to prominence and profitability. Barney has driven fast change both internally and externally, and created a breakthrough brand position around entrepreneurship and brand transparency. Barney has also been Vice President of Marketing for heritage boot brand Palladium, overseeing the brand's global re-launch and all aspects of brand communication. Prior to Palladium Barney was based in Boston as Vice President of Marketing for PUMA North America during the brands explosive growth period. Now based in new offices in DTLA, Barney is originally from London, England and has been in the footwear industry for over 15 years. In this episode we talked about: What sort of fashion Barney was into growing up when it came to clothes, shoes, and music. Barney's early career in the software industry moving into the sneaker business, both in marketing, and his original aspiration, to be a sales person. Barney becoming head of marketing for Puma and later head of marketing for Puma in North America seven years later. What led Barney to move to California and what strategies he implemented to rebuild Palladium. The history of KSWISS and the reasons why the founders designed their sneakers the way they are. What led to Barney becoming the president of KSWISS and the process he took to get there. The importance of timing and fashion trends as indicators to maximize the full market potential. What sort of strategies Barney did to get the KSWISS brand back to relevance. The focus on considering the brand a “tennis specialist” which was a heritage American tennis brand, and the only one in the world. The importance of branding and tips Barney used to change the perception of the KSWISS brand. How Barney got Gary Vee involved with KSWISS and how his involvement turned into a great success. CEOs Wear Sneakers podcast and where the idea for the show came about. The plans for KSWISS future and some of the programs Barney is working on. Quotes: [03:48] “I just love the fact that you're actually sort of the chess player. You're the one who's sort of scheming and calculating and trying to read the market and put together the plan, and I like that.” [17:29] “I could have told a great story about how we're the number one best running shoes for marathons, but if that wasn't what the market was buying, then I have a great story that's irrelevant in terms of selling shoes.” [22:50] “…look, product sales and marketing have to be aligned. In other words, if marketing creates an amazing campaign and gets a ton of eyeballs and then that consumer goes to the mall at the weekend, but there's no case wishings in the stores, then that brand awareness cannot be converted to a sale.” [23:09] “…you've got to be careful that you're not, marketing isn't generating demand. That can't be fulfilled because sales, hasn't been aligned on the plan.” [25:38] “I mean, that's probably one of the things about having an older brand is the good news is that people really like and trust in the longevity of a brand,  that the downside is, you've got this baggage because it's hard to change the perception of that brand because that perception of the brand resides in somebody else's mind, not in yours.” [38:20] “I think these days branding is becoming much more important for companies. I just feel like we always pick our presidents or CEOs from the commercial side, either the CFO or the head of sales and brand is probably the most important thing now because, there's parity in features and functions.” [39:09] “I feel like branding has raised an importance. If you're not a company that is solidifying what your brand stands for and building what your brand stands for and then communicating that, then you're going to be in trouble.” Links Mentioned On Our Show: Gary Vee Dark Cloud Shoes Clouds and Dirt Gary Vee shoes 88 Knit-Clouds and Dirt Shoes CEOs Wear Sneakers Podcast KSWISS Puma Palladium Gary Vee (Vaynerchuck) ‍

BGBS Episode 016: CEOs Wear Sneakers… Barney oversees all aspects of K-Swiss, the global sneaker brand, having taken over as President at the beginning of 2016 with a goal to bring the 50 year old brand back to prominence and profitability. Barney has driven fast change both internally and externally, and created a breakthrough brand [...]Read More...

SUMMARY Patrick is the Global Marketing Director at K Swiss. He’s also the co-host of two podcasts; CEOs Wear Sneakers and Twerking On The Topics.

In this special AMA (Ask Me Anything) edition of the CEOs Wear Sneakers podcast, Omar and Kirk field audience questions in a fun and unique style befitting the K-Swiss brand. Kirk is the director of e-commerce for K-Swiss global brands and Omar is a community manager. Together, they make up almost half of the K-Swiss digital marketing team. Throughout the episode, Omar and Kirk discuss K-Swiss’ social media marketing, collaborations that the brand is working on, and how the brand maintains its authentic voice. They talk about what it’s like working for a brand like K-Swiss and how effective leadership and creative contributions from President Barney Waters has been vital to their success. Omar and Kirk speak to the reasons behind K-Swiss’ focus on dreamers, hustlers and other disruptors in the industry. Finally, they talk about the importance of being consistent, present and engaged in social media in order to be successful marketers.