Podcasts about brand stories

Jim Manico's passion for secure coding has always been rooted in deeply technical practices—methods that matter most to developers writing code day in and day out. At OWASP Global AppSec EU 2025 Conference in Barcelona, Manico brings that same precision and care to a broader conversation around the intersection of application security and artificial intelligence.While many are still just beginning to assess how AI impacts application development, Manico has been preparing for this moment for years. Two and a half years ago, he saw a shift—traditional low-level technical bugs were being mitigated effectively by mature organizations. The new challenge? Business logic flaws and access control issues that scanners can't easily detect. This change signaled a new direction, prompting him to dive into AI security long before it became fashionable.Now, Manico is delivering AI-flavored AppSec training, helping developers understand the risks of insecure code generated by large language models. His research shows that even the best AI coding tools—from Claude to Copilot—still generate insecure code out of the box. That's where his work becomes transformative: by developing detailed, framework-specific prompts grounded in decades of secure coding knowledge, he has trained these tools to write safer code, using React, Django, Vue, and more.Beyond teaching, he's building. With 200 volunteers, he's leading the creation of the Artificial Intelligence Security Verification Standard (AISVS), a new OWASP project inspired by the well-known Application Security Verification Standard (ASVS). Generated with both AI and human collaboration, the AISVS already has a v0.1 release and aims for a major update by summer.For Manico, this isn't just a technical evolution—it's a personal renaissance. His deep catalog of secure coding techniques, once used primarily for human education, is now fueling a new generation of AI-assisted development. And he's just getting started.This episode isn't just about where AppSec is going. It's a call to developers and security professionals to rethink how we teach, how we build, and how we can use AI to enhance—not endanger—the software we create.Learn more about Manicode: https://itspm.ag/manicode-security-7q8iNote: This story contains promotional content. Learn more.Guest: Jim Manico, Founder and Secure Coding Educator at Manicode Security | On Linkedin: https://www.linkedin.com/in/jmanico/ResourcesJim's OWASP Session: https://owasp2025globalappseceu.sched.com/event/1wfpM/leveraging-ai-for-secure-react-development-with-effective-prompt-engineeringDownload the Course Catalog: https://itspm.ag/manicode-x684Learn more and catch more stories from Manicode Security: https://www.itspmagazine.com/directory/manicode-securityAre you interested in telling your story?https://www.itspmagazine.com/telling-your-storyKeywords: jim manico, sean martin, appsec, ai, owasp, securecoding, developers, aisvs, training, react, brand story, brand marketing, marketing podcast, brand story podcast

Rand Fishkin, Cofounder and CEO of SparkToro, shows you how to avoid the Google/Facebook duopoly to easily and honestly find your audience where they like to consume information and how they like to receive it to make your brand storytelling more impactful. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

As InfoSecurity Europe prepares to welcome cybersecurity professionals from across the globe, Rob Allen, Chief Product Officer at ThreatLocker, shares why this moment—and this location—matters. Allen doesn't frame the conversation around hype or headlines. Instead, he focuses on a universal truth: organizations want to sleep better at night knowing their environments are secure.ThreatLocker's mission is grounded in achieving Zero Trust in a simple, operationally feasible way. But more than that, Allen emphasizes their value as enablers of peace of mind. Whether helping customers prevent ransomware attacks or meet regional regulatory requirements like GDPR or Australia's Essential Eight, the company is working toward real-world solutions that reduce complexity without sacrificing security. Their presence at events like InfoSecurity Europe is key—not just for outreach, but to hear directly from customers and partners about what's working and where they need help.Why Being There MattersDifferent regions have different pressures. In Australia, adoption surged without any local team initially on the ground—driven purely by alignment with the Essential Eight framework. In the UK, it's conversations about Cyber Essentials that shape booth discussions. Regulations aren't just compliance checklists; they're also conversation starters that change how organizations prioritize security.The ThreatLocker team doesn't rely on generic demos or vague promises. They bring targeted examples to the booth—like asking attendees if they know what software can be run on their machines without alerting anyone. If tools like remote desktop applications or archive utilities can be freely executed, attackers can use them too. This is where ThreatLocker steps in: controlling what runs, identifying what's necessary, and blocking what isn't.Booth D90 and BeyondRob Allen invites anyone—whether they're new to ThreatLocker or longtime users—to visit booth D90. The team, built with a mix of technical skill and humor (ask about the “second-best beard” in the company), is there to listen and help. It's not just about showcasing technology; it's about building relationships and reinforcing a shared goal: practical, proactive cybersecurity that makes a measurable difference.If you're at InfoSecurity Europe, stop by. If you're not, this episode offers a meaningful glimpse into why showing up—both physically and philosophically—matters in cybersecurity.Learn more about ThreatLocker: https://itspm.ag/threatlocker-r974Note: This story contains promotional content. Learn more.Guest: Rob Allen, Chief Product Officer, ThreatLocker | https://www.linkedin.com/in/threatlockerrob/ResourcesLearn more and catch more stories from ThreatLocker: https://www.itspmagazine.com/directory/threatlockerCyber Essentials Guide: https://threatlocker.kb.help/threatlocker-and-cyber-essentials-compliance/?utm_source=itsp&utm_medium=sponsor&utm_campaign=infosec_europe_pre_interview_rob_q2_25&utm_content=infosec_europe_pre_interview_rob&utm_term=podcastAustralia's Essential Eight Guide: https://www.threatlocker.com/whitepaper/australia-essential-eight?utm_source=itsp&utm_medium=sponsor&utm_campaign=infosec_europe_pre_interview_rob_q2_25&utm_content=infosec_europe_pre_interviLearn more and catch more event coverage stories from Infosecurity Europe 2025 in London: https://www.itspmagazine.com/infosec25 ______________________Keywords:sean martin, marco ciappelli, rob allen, cybersecurity, zero trust, infosec, compliance, ransomware, endpoint, regulation, brand story, brand marketing, marketing podcast, brand story podcast______________________Catch all of our event coverage: https://www.itspmagazine.com/technology-and-cybersecurity-conference-coverageWant to tell your Brand Story Briefing as part of our event coverage? Learn More 

At RSAC 2025, the most urgent signals weren't necessarily the loudest. As ISACA board member and cybersecurity veteran Rob Clyde joins Sean Martin and Marco Ciappelli for a post-conference recap, it's clear that conversations about the future of the profession—and its people—mattered just as much as discussions on AI and cryptography.More Than a Job: Why Community MattersRob Clyde shares his long-standing involvement with ISACA and reflects on the powerful role that professional associations play in cybersecurity careers. It's not just about certifications—though Clyde notes that employers often value them more than degrees—it's also about community, mentorship, and mutual support. When asked how many people landed a job because of someone in their local ISACA chapter, half the room raised their hands. That kind of connection is difficult to overstate.Clyde urges cybersecurity professionals to look beyond their company roles and invest in something that gives back—whether through volunteering, speaking, or simply showing up. “It's your career,” he says. “Take back control.”Facing Burnout and Legal Risk Head-OnThe group also addresses a growing issue: burnout. ISACA's latest research shows 66% of cybersecurity professionals are feeling more burned out than last year. For CISOs in particular, that pressure is compounded by personal liability—as in the case of former SolarWinds CISO Tim Brown being sued by the SEC. Clyde warns that such actions have a chilling effect, discouraging internal risk discussions and openness.To counteract that, he emphasizes the need for continuous learning and peer support as a defense, not only against burnout, but also isolation and fear.The Silent Threat of QuantumWhile AI dominated RSAC's headlines, Clyde raises a quieter but equally pressing concern: quantum computing. ISACA chose to focus its latest poll on this topic, revealing a significant gap between awareness and action. Despite widespread recognition that a breakthrough could “break the internet,” only 5% of respondents are taking proactive steps. Clyde sees this as a wake-up call. “The algorithms exist. Q Day is coming. We just don't know when.”From mental health to quantum readiness, this conversation makes it clear: cybersecurity isn't just a technology issue—it's a people issue. Listen to the full episode to hear what else we're missing.Learn more about ISACA: https://itspm.ag/isaca-96808⸻Guest: Rob Clyde, Board Director, Chair, Past Chair of the Board Directors at ISACA | https://www.linkedin.com/in/robclyde/ResourcesLearn more and catch more stories from ISACA: https://www.itspmagazine.com/directory/isacaStay tuned for an upcoming ITSPmagazine Webinar with ISACA: https://www.itspmagazine.com/webinarsISACA Quantum Pulse Poll 2025 and related resources: https://www.isaca.org/quantum-pulse-pollISACA State of Cybersecurity 2024 survey report: https://www.isaca.org/resources/reports/state-of-cybersecurity-2024Learn more and catch more stories from RSA Conference 2025 coverage: https://www.itspmagazine.com/rsac25______________________Keywords:sean martin, marco ciappelli, rob clyde, rsac2025, burnout, quantum, cryptography, certification, isaca, cybersecurity, brand story, brand marketing, marketing podcast, brand story podcast______________________Catch all of our event coverage: https://www.itspmagazine.com/technology-and-cybersecurity-conference-coverageWant to tell your Brand Story Briefing as part of our event coverage? Learn More 

At RSAC Conference 2025, the conversation with Rob Allen, Chief Product Officer at ThreatLocker, centered on something deceptively simple: making cybersecurity effective by making it manageable.During this on-location recap episode, Rob shares how ThreatLocker cut through the noise of flashy booths and AI buzzwords by focusing on meaningful, face-to-face conversations with customers and prospects. Their booth was an open, no-frills space—designed for real dialogue, not distractions. What caught people's attention, though, wasn't the booth layout—it was a live demonstration of a PowerShell-based attack using a rubber ducky device. It visually captured how traditional tools often miss malicious scripts and how ThreatLocker's controls shut it down immediately. That kind of simplicity, Rob explains, is the real differentiator.Zero Trust Is a Journey—But It Doesn't Have to Be ComplicatedOne key message Rob emphasizes is that true security doesn't come from piling on more tools. Too many organizations rely on overlapping detection and response solutions, which leads to confusion and technical debt. “If you have five different jackets and they're all winter coats, you're not prepared for summer,” Sean Martin jokes, reinforcing Rob's point that layers should be distinct, not redundant.ThreatLocker's approach simplifies Zero Trust by focusing on proactive control—limiting what can execute or communicate in the first place. Rob also points to the importance of vendor consolidation—not just from a purchasing standpoint but from an operational one. With ThreatLocker, multiple security capabilities are built natively into a single platform with one agent and one portal, avoiding the chaos of disjointed systems.From Technical Wins to Human ConnectionsThe conversation wraps with a reminder that cybersecurity isn't just about tools—it's about the people and community that make the work worthwhile. Rob, Marco Ciappelli, and Sean Martin reflect on their shared experiences around the event and even the lessons learned over a slice of Detroit-style pizza. While the crust may have been debatable, the camaraderie and commitment to doing security better were not.Learn more about ThreatLocker: https://itspm.ag/threatlocker-r974⸻Guest: Rob Allen, Chief Product Officer, ThreatLocker | https://www.linkedin.com/in/threatlockerrob/ResourcesLearn more and catch more stories from ThreatLocker: https://www.itspmagazine.com/directory/threatlockerLearn more and catch more stories from RSA Conference 2025 coverage: https://www.itspmagazine.com/rsac25______________________Keywords:sean martin, marco ciappelli, rob allen, cybersecurity, zero trust, threat prevention, powerShell, vendor consolidation, rsac2025, endpoint security, brand story, brand marketing, marketing podcast, brand story podcast______________________Catch all of our event coverage: https://www.itspmagazine.com/technology-and-cybersecurity-conference-coverageWant to tell your Brand Story Briefing as part of our event coverage? Learn More 

In this post-RSAC 2025 Brand Story, Marco Ciappelli catches up with Steve Schlarman, Senior Director of Product Management at Archer, to discuss the evolving intersection of GRC, AI, and business value. From regulatory overload to AI-enhanced policy generation, this conversation explores how meaningful innovation—grounded in real customer needs—is shaping the future of risk and compliance.Not All AI Is Created Equal: The Archer ApproachRSAC 2025 was buzzing with innovation, but for Steve Schlarman and the Archer team, it wasn't about showing off shiny new toys—it was about proving that AI, when used with purpose and context, can truly enhance the risk and compliance function.Steve, Senior Director of Product Management at Archer, breaks down how Archer Evolve and the recent integration of Compliance.ai are helping organizations address regulatory change in a more holistic, automated, and scalable way. With silos still slowing down many companies, the need for tools that actually do something is more urgent than ever.From Policy Generation to Risk NarrativesOne of the most practical applications discussed? Using AI not just to detect risk, but to help write better risk statements, control documentation, and even policy language that actually communicates clearly. Steve explains how Archer is focused on closing the loop between data and business impact—translating technical risk outputs into narratives the business can actually act on.AI with a Human TouchAs Marco notes, AI in cybersecurity has moved from hype to hesitation to strategy. Steve is candid: some customers are still on the fence. But when AI is delivered in a contextual way, backed by customer-driven innovation, it becomes a bridge—not a wedge—between people and process. The key is not AI for the sake of AI, but for solving real, grounded problems.What's Next in Risk? Better ConversationsLooking ahead, Schlarman sees a shift from “no, we can't” to “yes, and here's how.” With a better grasp on loss exposure and control costs, the business conversation is changing. AI-powered storytelling and smart interfaces might just help risk teams have their most effective conversations yet.From regulatory change to real-time translation of risk data, this is where tech meets trust.⸻Guest: Steve Schlarman, Senior Director, Product Management, Archert | https://www.linkedin.com/in/steveschlarman/ResourcesLearn more and catch more stories from Archer: https://www.itspmagazine.com/directory/archerLearn more and catch more stories from RSA Conference 2025 coverage: https://www.itspmagazine.com/rsac25______________________Keywords:steve schlarman, marco ciappelli, rsac2025, archer evolve, compliance.ai, regulatory change, grc, risk management, ai storytelling, cybersecurity, compliance, brand story, rsa conference, cybersecurity strategy, risk communication, ai in compliance, automation, contextual ai, integrated risk management, business risk narrative, itspmagazine______________________Catch all of our event coverage: https://www.itspmagazine.com/technology-and-cybersecurity-conference-coverageWant to tell your Brand Story Briefing as part of our event coverage? Learn More 

Send us a textHealth and wellness have become foundational to the modern lifestyle, with consumers redefining what fitness looks like shifting from traditional gym routines to more holistic and mobile-friendly approaches. Walking, hiking, cycling, and fitness-tracking apps are now integral parts of personal health journeys. This evolution has created new opportunities for customer-centric innovation, and few brands are leaning into this shift as effectively as Fleet Feet. Founded in 1976 by two women in Sacramento, California, Fleet Feet has grown from a single boutique running store into the country's largest franchisor of locally owned and operated specialty running retailers. Today, it operates more than 280 stores across 40 states, offering expert outfitting, training programs, and a strong sense of community. At the heart of Fleet Feet's loyalty strategy is its recently relaunched Fleet Feet Milestones program—an initiative that reflects both its legacy and its forward-thinking ethos. Joining us for this edition of Leaders in Customer Loyalty: Brand Stories is Abbey Gurley, Senior Manager of Customer Loyalty at Fleet Feet, who shares how the brand is building emotional loyalty, supporting franchisees, and using customer data with care. 

Would you like to receive a FREE Marketing package worth $150,000? Crystal Williams is a creative innovator. Working with Lemon Seed Marketing, Service Nation, and an amazing team of top vendor-partners, Crystal created The Great American Brand Story Contest. Ready to take your marketing to the next level? The Great American Brand Story Contest is your opportunity to transform your HVAC, plumbing, or electrical company into an unforgettable brand. The winner will get a package worth $150,000. Listen to get the details, and don't miss out!

Organizations are demanding more from their IT management platforms—not just toolsets, but tailored systems that meet specific business and security objectives. Vivin Sathyan, Senior Technology Evangelist at ManageEngine, shares how the company is responding with an integrated approach that connects IT, security, and business outcomes.ManageEngine, a division of Zoho Corporation, now offers a suite of over 60 products that span identity and access management, SIEM, endpoint protection, service management, and analytics. These components don't just coexist—they interact contextually. Vivin outlines a real-world example from the healthcare sector, where a SIM tool detects abnormal login behavior, triggers an identity system to challenge access, and then logs the incident for IT service resolution. This integrated chain reflects a philosophy where response is not just fast, but connected and accountable.At the heart of the platform's effectiveness is contextual intelligence—layered between artificial intelligence and business insights—to power decision-making that aligns with enterprise risk and compliance needs. Whether it's SOC analysts triaging events, CIS admins handling system hygiene, or CISOs aligning actions with corporate goals, the tools are tailored to fit roles, not just generic functions. According to Vivin, this role-based approach is critical to eliminating silos and ensuring teams speak the same operational and risk language.AI continues to play a role in enhancing that coordination, but ManageEngine is cautious not to follow hype for its own sake. The company has invested in its own AI and ML capabilities since 2012, and recently launched an agent studio—but only after evaluating how new models can meaningfully add value. Vivin points out that enterprise use cases often benefit more from small, purpose-built language models than from massive general-purpose ones.Perhaps most compelling is ManageEngine's global-first strategy. With operations in nearly 190 countries and 18+ of its own data centers, the company prioritizes proximity to customers—not just for technical support, but for cultural understanding and local compliance. That closeness informs both product design and customer trust, especially as regulations around data sovereignty intensify.This episode challenges listeners to consider whether their tools are merely present—or actually connected. Are you enabling collaboration through context, or just stitching systems together and calling it a platform?Learn more about ManageEngine: https://itspm.ag/manageen-631623Note: This story contains promotional content. Learn more.Guest: Vivin Sathyan, Senior Technology Evangelist, ManageEngine | https://www.linkedin.com/in/vivin-sathyan/ResourcesLearn more and catch more stories from ManageEngine: https://www.itspmagazine.com/directory/manageengineLearn more and catch more stories from RSA Conference 2025 coverage: https://www.itspmagazine.com/rsac25______________________Keywords:sean martin, vivin sathyan, cybersecurity, ai, siem, identity, analytics, integration, platform, risk, brand story, brand marketing, marketing podcast, brand story podcast______________________Catch all of our event coverage: https://www.itspmagazine.com/technology-and-cybersecurity-conference-coverageWant to tell your Brand Story Briefing as part of our event coverage? Learn More 

In this episode, Subo Guha, Vice President of Product Management at Stellar Cyber, shares how the company is reshaping cybersecurity operations for managed service providers (MSPs) and their customers. Stellar Cyber's mission is to simplify security without compromising depth—making advanced cybersecurity capabilities accessible to organizations without enterprise-level resources.Subo walks through the foundations of their open XDR platform, which allows customers to retain the endpoint and network tools they already use—such as CrowdStrike or SentinelOne—without being locked into a single ecosystem. This flexibility proves especially valuable to MSSPs managing dozens or hundreds of customers with diverse toolsets, including those that have grown through acquisitions. The platform's modular sensor technology supports IT, OT, and hybrid environments, offering deep packet inspection, network detection, and even user behavior analytics to flag potential lateral movement or anomalous activity.One of the most compelling updates from the conversation is the introduction of their autonomous SOC capability. Subo emphasizes this is not about replacing humans but amplifying their efforts. The platform groups alerts into actionable cases, reducing noise and allowing analysts to respond faster. Built-in machine learning and threat intelligence feeds enrich data as it enters the system, helping determine if something is benign or a real threat.The episode also highlights new program launches like Infinity, which enhances business development and peer collaboration for MSSP partners, and their Cybersecurity Alliance, which deepens integration across a wide variety of security tools. These efforts reflect Stellar Cyber's strong commitment to ecosystem support and customer-centric growth.Subo closes by reinforcing the importance of scalability and affordability. Stellar Cyber offers a single platform with unified licensing to help MSSPs grow without adding complexity or cost. It's a clear statement: powerful security doesn't need to be out of reach for smaller teams or companies.This episode offers a practical view into what it takes to operationalize cybersecurity across diverse environments—and why automation with human collaboration is the path forward.Learn more about Stellar Cyber: https://itspm.ag/stellar-cyber--inc--357947Note: This story contains promotional content. Learn more.Guest: Subo Guha, Senior Vice President Product, Stellar Cyber | https://www.linkedin.com/in/suboguha/ResourcesLearn more and catch more stories from Stellar Cyber: https://www.itspmagazine.com/directory/stellarcyberLearn more and catch more stories from RSA Conference 2025 coverage: https://www.itspmagazine.com/rsac25______________________Keywords:sean martin, subo guha, xdr, mssp, cybersecurity, automation, soc, ai, ot, threat detection, brand story, brand marketing, marketing podcast, brand story podcast______________________Catch all of our event coverage: https://www.itspmagazine.com/technology-and-cybersecurity-conference-coverageWant to tell your Brand Story Briefing as part of our event coverage? Learn More 

Fred Wilmot, CEO and co-founder of Detecteam, and Sebastien Tricaud, CTO and co-founder, bring a candid and critical take on cybersecurity's detection and response problem. Drawing on their collective experience—from roles at Splunk, Devo, and time spent in defense and offensive operations—they raise a core question: does any of the content, detections, or tooling security teams deploy actually work?The Detecteam founders challenge the industry's obsession with metrics like mean time to detect or respond, pointing out that these often measure operational efficiency—not true risk readiness. Instead, they propose a shift in thinking: stop optimizing broken processes and start creating better ones.At the heart of their work is a new approach to detection engineering—one that continuously generates and validates detections based on actual behavior, environmental context, and adversary tactics. It's about moving away from one-size-fits-all IOCs toward purpose-built, context-aware detections that evolve as threats do.Sebastien highlights the absurdity of relying on static, signature-based detection in a world of dynamic threats. Adversaries constantly change tactics, yet detection rules often sit unchanged for months. The platform they've built breaks detection down into a testable, iterative process—closing the gap between intel, engineering, and operations. Teams no longer need to rely on hope or external content packs—they can build, test, and validate detections in minutes.Fred explains the benefit in terms any CISO can understand: this isn't just detection—it's readiness. If a team can build a working detection in under 15 minutes, they beat the average breakout time of many attackers. That's a tangible advantage, especially when operating with limited personnel.This conversation isn't about a silver bullet or more noise—it's about clarity. What's working? What's not? And how do you know? For organizations seeking real impact in their security operations—not just activity—this episode explores a path forward that's faster, smarter, and grounded in reality.Learn more about Detecteam: https://itspm.ag/detecteam-21686Note: This story contains promotional content. Learn more.Guests: Fred Wilmot, Co-Founder & CEO, Detecteam | https://www.linkedin.com/in/fredwilmot/Sebastien Tricaud, Co-Founder & CTO, Detecteam | https://www.linkedin.com/in/tricaud/ResourcesLearn more and catch more stories from Detecteam: https://www.itspmagazine.com/directory/detecteamWebinar: Rethink, Don't Just Optimize: A New Philosophy for Intelligent Detection and Response — An ITSPmagazine Webinar with Detecteam | https://www.crowdcast.io/c/rethink-dont-just-optimize-a-new-philosophy-for-intelligent-detection-and-response-an-itspmagazine-webinar-with-detecteam-314ca046e634Learn more and catch more stories from RSA Conference 2025 coverage: https://www.itspmagazine.com/rsac25______________________Keywords:sean martin, fred wilmot, sebastien tricaud, detecteam, detection, cybersecurity, behavior, automation, red team, blue team, brand story, brand marketing, marketing podcast, brand story podcast______________________Catch all of our event coverage: https://www.itspmagazine.com/technology-and-cybersecurity-conference-coverageWant to tell your Brand Story Briefing as part of our event coverage? Learn More 

In this on-location conversation recorded during RSAC 2025, attorney, investor, and strategic advisor Yair Geva shares a global perspective shaped by years of legal counsel, venture investing, and deal-making across Israel, Europe, and the U.S. Geva offers unique insight into how cybersecurity, AI, and M&A are not only intersecting—but actively reshaping—the tech ecosystem.More than just a legal expert, Geva advises early-stage founders and institutional investors across markets, helping them navigate cultural, legal, and strategic gaps. With over 50 personal investments and a strong focus on cybersecurity in recent institutional activity, his perspective reflects where real momentum is building—and how smart capital is being deployed.AI Acceleration and M&A HesitationAccording to Geva, the accelerating capabilities of AI have created a strange paradox: in some sectors, VCs are hesitant to invest because the pace of change undermines long-term confidence. Yet in cybersecurity, AI is acting as a catalyst, not a caution. Cyber-AI combinations are among the few domains where deals are still moving quickly. He points to recent acquisitions—such as Palo Alto Networks' move on Protect AI—as a sign that strategic consolidation is alive and well, even if overall deal volume remains lighter than expected.Cyber Due Diligence Is Now Table StakesAcross all industries, cybersecurity evaluations have become a non-negotiable part of M&A. Whether acquiring a fashion brand or a software firm, buyers now expect a clear security posture, detailed risk management plans, and full disclosure of any prior breaches. Geva notes that incident response experience, when managed professionally, can actually serve as a confidence builder in the eyes of strategic buyers.From Global Hubs to Human ConnectionsWhile San Francisco remains a major force, Geva sees increasing momentum in New York, London, and Tel Aviv. Yet across all markets, he emphasizes that human relationships—trust, cultural understanding, and cross-border collaboration—ultimately drive deal success more than any legal document or term sheet.With a front-row seat to innovation and a hand in building the bridges that power global tech growth, Yair Geva is helping define the next chapter of cybersecurity, AI, and strategic investment.Listen to the full conversation to hear what's shaping the deals behind tomorrow's cybersecurity innovations.Note: This story contains promotional content. Learn more.Guest: Yair Geva, Attorney and Investor | https://www.linkedin.com/in/yairgeva/ResourcesLearn more and catch more stories from RSA Conference 2025 coverage: https://www.itspmagazine.com/rsac25______________________Keywords:sean martin, marco ciappelli, yair geva, cybersecurity, investment, ai, m&a, venture, resilience, innovation, brand story, brand marketing, marketing podcast, brand story podcast______________________Catch all of our event coverage: https://www.itspmagazine.com/technology-and-cybersecurity-conference-coverageWant to tell your Brand Story Briefing as part of our event coverage? Learn More 

In this episode, Sean Martin speaks with Richard Seiersen, Chief Risk Technology Officer at Qualys, about a new way to think about cybersecurity—one that puts value and business resilience at the center, not just threats.Richard shares the thinking behind Qualys' Risk Operations Center, a new approach that responds directly to a common pain point: organizations struggling to manage vast amounts of telemetry from dozens of security tools without clear direction on how to act. Instead of forcing companies to build and maintain massive internal platforms just to piece together asset, vulnerability, and threat data, Qualys is creating a system to operationalize risk as a real-time, measurable business function.With a background that includes serving as Chief Risk Officer at a cyber insurance firm and co-authoring foundational books like How to Measure Anything in Cybersecurity Risk and The Metrics Manifesto, Richard frames the conversation in practical business terms. He emphasizes that success is not just about detecting threats, but about understanding where value exists in the business, and how to protect it efficiently.From Security Operations to Risk OperationsWhile a traditional SOC focuses on attack surface and compromise detection, the Risk Operations Center is designed to understand, prioritize, and mitigate value at risk. Richard describes how this involves normalizing data across environments, connecting asset identities—including ephemeral and composite digital assets—and aligning technical activity to business impact.The Risk Operations Center enables teams to think in terms of risk surface, not just threat surface, by giving security leaders visibility into what matters most—and the tools to act accordingly. And importantly, it does so without increasing headcount.A CISO's Role in the Business of RiskRichard challenges security leaders to break away from purely tactical work and lean into business alignment. He argues that boards want CISOs who think strategically—who can talk about capital reserves, residual risk, and how mitigation and transfer can be measured against business outcomes. In his words, “A successful business is in the business of exposing more value to more people… security must understand and support that mission.”This episode is packed with ideas worth listening to and sharing. What would your version of a Risk Operations Center look like?Learn more about Qualys: https://itspm.ag/qualys-908446Note: This story contains promotional content. Learn more.Guest: Rich Seiersen, Chief Risk Technology Officer, Qualys | https://www.linkedin.com/in/richardseiersen/ResourcesLearn more and catch more stories from Qualys: https://www.itspmagazine.com/directory/qualysLearn more and catch more stories from RSA Conference 2025 coverage: https://www.itspmagazine.com/rsac25______________________Keywords:sean martin, richard seiersen, risk, cybersecurity, data, resilience, telemetry, automation, ciso, soc, brand story, brand marketing, marketing podcast, brand story podcast______________________Catch all of our event coverage: https://www.itspmagazine.com/technology-and-cybersecurity-conference-coverageWant to tell your Brand Story Briefing as part of our event coverage? Learn More 

Kubernetes revolutionized the way software is built, deployed, and managed, offering engineers unprecedented agility and portability. But as Edera co-founder and CEO Emily Long shares, the speed and flexibility of containerization came with overlooked tradeoffs—especially in security. What started as a developer-driven movement to accelerate software delivery has now left security and infrastructure teams scrambling to contain risks that were never part of Kubernetes' original design.Emily outlines a critical flaw: Kubernetes wasn't built for multi-tenancy. As a result, shared kernels across workloads—whether across customers or internal environments—introduce lateral movement risks. In her words, “A container isn't real—it's just a set of processes.” And when containers share a kernel, a single exploit can become a system-wide threat.Edera addresses this gap by rethinking how containers are run—not rebuilt. Drawing from hypervisor tech like Xen and modernizing it with memory-safe Rust, Edera creates isolated “zones” for containers that enforce true separation without the overhead and complexity of traditional virtual machines. This isolation doesn't disrupt developer workflows, integrates easily at the infrastructure layer, and doesn't require retraining or restructuring CI/CD pipelines. It's secure by design, without compromising performance or portability.The impact is significant. Infrastructure teams gain the ability to enforce security policies without sacrificing cost efficiency. Developers keep their flow. And security professionals get something rare in today's ecosystem: true prevention. Instead of chasing billions of alerts and layering multiple observability tools in hopes of finding the needle in the haystack, teams using Edera can reduce the noise and gain context that actually matters.Emily also touches on the future—including the role of AI and “vibe coding,” and why true infrastructure-level security is essential as code generation becomes more automated and complex. With GPU security on their radar and a hardware-agnostic architecture, Edera is preparing not just for today's container sprawl, but tomorrow's AI-powered compute environments.This is more than a product pitch—it's a reframing of how we define and implement security at the container level. The full conversation reveals what's possible when performance, portability, and protection are no longer at odds.Learn more about Edera: https://itspm.ag/edera-434868Note: This story contains promotional content. Learn more.Guest: Emily Long, Founder and CEO, Edera | https://www.linkedin.com/in/emily-long-7a194b4/ResourcesLearn more and catch more stories from Edera: https://www.itspmagazine.com/directory/ederaLearn more and catch more stories from RSA Conference 2025 coverage: https://www.itspmagazine.com/rsac25______________________Keywords:sean martin, emily long, containers, kubernetes, hypervisor, multi-tenancy, devsecops, infrastructure, virtualization, cybersecurity, brand story, brand marketing, marketing podcast, brand story podcast______________________Catch all of our event coverage: https://www.itspmagazine.com/technology-and-cybersecurity-conference-coverageWant to tell your Brand Story Briefing as part of our event coverage? Learn More 

Charles Henderson, who leads the cybersecurity services division at Coalfire, shares how the company is reimagining offensive and defensive operations through a programmatic lens that prioritizes outcomes over checkboxes. His team, made up of practitioners with deep experience and creative drive, brings offensive testing and exposure management together with defensive services and managed offerings to address full-spectrum cybersecurity needs. The focus isn't on commoditized services—it's on what actually makes a difference.At the heart of the conversation is the idea that cybersecurity is a team sport. Henderson draws parallels between the improvisation of music and the tactics of both attackers and defenders. Both require rhythm, creativity, and cohesion. The myth of the lone hero doesn't hold up anymore—effective cybersecurity programs are driven by collaboration across specialties and by combining services in ways that amplify their value.Coalfire's evolution reflects this shift. It's not just about running a penetration test or red team operation in isolation. It's about integrating those efforts into a broader mission-focused program, tailored to real threats and measured against what matters most. Henderson emphasizes that CISOs are no longer content with piecemeal assessments; they're seeking simplified, strategic programs with measurable outcomes.The conversation also touches on the importance of storytelling in cybersecurity reporting. Henderson underscores the need for findings to be communicated in ways that resonate with technical teams, security leaders, and the board. It's about enabling CISOs to own the narrative, armed with context, clarity, and confidence.Henderson's reflections on the early days of hacker culture—when gatherings like HoCon and early Def Cons were more about curiosity and camaraderie than business—bring a human dimension to the discussion. That same passion still fuels many practitioners today, and Coalfire is committed to nurturing it through talent development and internships, helping the next generation find their voice, their challenge, and yes, even their hacker handle.This episode offers a look at how to build programs, teams, and mindsets that are ready to lead—not follow—on the cybersecurity front.Learn more about Coalfire: https://itspm.ag/coalfire-yj4wNote: This story contains promotional content. Learn more.Guest: Charles Henderson, Executive Vice President of Cyber Security Services, Coalfire | https://www.linkedin.com/in/angustx/ResourcesLearn more and catch more stories from Coalfire: https://www.itspmagazine.com/directory/coalfireLearn more and catch more stories from RSA Conference 2025 coverage: https://www.itspmagazine.com/rsac25______________________Keywords:charles henderson, sean martin, coalfire, red teaming, penetration testing, cybersecurity services, exposure management, ciso, threat intelligence, hacker culture, brand story, brand marketing, marketing podcast, brand story podcast______________________Catch all of our event coverage: https://www.itspmagazine.com/technology-and-cybersecurity-conference-coverageWant to tell your Brand Story Briefing as part of our event coverage? Learn More 

In today's threat environment, it's not enough to back up your data—you have to be able to trust that those backups will be there when you need them. That's the message from Sterling Wilson, Field CTO at Object First, during his conversation at RSAC Conference 2025.Object First is purpose-built for Veeam environments, offering out-of-the-box immutability (OOTBI) with a hardened, on-premises appliance. The goal is simple but critical: make backup security both powerful and practical. With backup credentials often doubling as access credentials for storage infrastructure, organizations expose themselves to unnecessary risk. Object First separates those duties by design, reducing the attack surface and protecting data even when attackers have admin credentials in hand.Immutability as a Foundation—Not a FeatureThe conversation highlights data from a recent ESG study showing that 81% of respondents recognize immutable object storage as the most secure way to protect backup data. True immutability means data cannot be modified or deleted until a set retention period expires—an essential safeguard when facing ransomware or insider threats. But Sterling emphasizes that immutability alone isn't enough. Backup policies, storage access, and data workflows must be segmented and secured.Zero Trust for Backup InfrastructureZero trust principles—verify explicitly, assume breach, enforce least privilege—have gained ground across networks and applications. But few organizations extend those principles into the backup layer. Object First applies zero trust directly to backup infrastructure through what they call zero trust data resilience. That includes verifying credentials at every step and ensuring backup jobs can't alter storage configurations.A Real-World Test: Marysville School DistrictWhen Marysville School District suffered a ransomware attack, nearly every system was compromised—except the Object First appliance. The attacker had administrative credentials, but couldn't access or encrypt the immutable backups. Thanks to the secure design and separation of permissions, recovery was possible—demonstrating that trust in your backups can't be assumed; it must be enforced by design.Meeting Customers Where They AreTo support both partners and end customers, Object First now offers OOTBI through a consumption-based model. Whether organizations are managing remote offices or scaling their environments quickly, the new model provides flexibility without compromising security or simplicity.Learn more about Object First: https://itspm.ag/object-first-2gjlNote: This story contains promotional content. Learn more.Guest: Sterling Wilson, Field CTO, Object First | https://www.linkedin.com/in/sterling-wilson/ResourcesLearn more and catch more stories from Object First: https://www.itspmagazine.com/directory/object-firstLearn more and catch more stories from RSA Conference 2025 coverage: https://www.itspmagazine.com/rsac25______________________Keywords:sean martin, sterling wilson, ransomware, immutability, backups, cybersecurity, zero trust, data protection, veeam, recovery, brand story, brand marketing, marketing podcast, brand story podcast______________________Catch all of our event coverage: https://www.itspmagazine.com/technology-and-cybersecurity-conference-coverageWant to tell your Brand Story Briefing as part of our event coverage? Learn More 

Quantum computing and AI are no longer theoretical concepts for tomorrow—they're shaping how organizations must secure their infrastructure today. In this episode of the podcast, Marc Manzano, General Manager of Cybersecurity at SandboxAQ, joins the conversation to share how his team is helping organizations confront some of the most urgent and complex cybersecurity shifts of our time.SandboxAQ, a company spun out of Alphabet, operates at the intersection of quantum technology and artificial intelligence. Manzano highlights two immediate challenges that demand new approaches: the looming need for quantum-resistant cryptography and the unchecked proliferation of AI agents across enterprise systems.Post-Quantum Migration and Cryptographic AgilityManzano describes an industry-wide need for massive cryptographic migration in response to the quantum threat. But rather than treating it as a one-time fix, SandboxAQ promotes cryptographic agility—a framework that enables organizations to dynamically and automatically rotate credentials, replace algorithms, and manage certificates in real-time. Their approach replaces decades of static key management practices with a modern, policy-driven control plane. It's not just about surviving the post-quantum era—it's about staying ready for whatever comes next.Taming the Complexity of AI Agents and Non-Human IdentitiesThe second challenge is the surge of non-human identities—AI agents, machine workloads, and ephemeral cloud infrastructure. SandboxAQ's platform provides continuous visibility and control over what software is running, who or what it communicates with, and whether it adheres to security policies. This approach helps teams move beyond manual, one-off audits to real-time monitoring, dramatically improving how organizations manage software supply chain risks.Real Use Cases with Measurable ImpactManzano shares practical examples of how SandboxAQ's technology is being used in complex environments like large banks—where decades of M&A activity have created fragmented infrastructure. Their platform unifies cryptographic and identity management through a single pane of glass, helping security teams act faster with less friction. Another use case? Reducing vendor risk assessment from months to minutes, allowing security teams to assess software posture quickly and continuously.Whether it's quantum cryptography, AI risk, or identity control—this isn't a vision for 2030. It's a call to action for today.Learn more about SandboxAQ: https://itspm.ag/sandboxaq-j2enNote: This story contains promotional content. Learn more.Guest: Marc Manzano, General Manager of Cybersecurity at SandboxAQ | https://www.linkedin.com/in/marcmanzano/ResourcesLearn more and catch more stories from SandboxAQ: https://www.itspmagazine.com/directory/sandboxaqLearn more and catch more stories from RSA Conference 2025 coverage: https://www.itspmagazine.com/rsac25______________________Keywords:marc manzano, marco ciappelli, sean martin, cryptography, quantum, ai, cybersecurity, nonhuman, keymanagement, rsac2025, brand story, brand marketing, marketing podcast, brand story podcast______________________Catch all of our event coverage: https://www.itspmagazine.com/technology-and-cybersecurity-conference-coverageWant to tell your Brand Story Briefing as part of our event coverage? Learn More 

In this on-location episode recorded at the RSAC Conference, Sean Martin and Marco Ciappelli sit down once again with Rob Allen, Chief Product Officer at ThreatLocker, to unpack what Zero Trust really looks like in practice—and how organizations can actually get started without feeling buried by complexity.Rather than focusing on theory or buzzwords, Rob lays out a clear path that begins with visibility. “You can't control what you can't see,” he explains. The first step toward Zero Trust is deploying lightweight agents that automatically build a view of the software running across your environment. From there, policies can be crafted to default-deny unknown applications, while still enabling legitimate business needs through controlled exceptions.The Zero Trust Mindset: Assume Breach, Limit AccessRob echoes the federal mandate definition of Zero Trust: assume a breach has already occurred and limit access to only what is needed. This assumption flips the defensive posture from reactive to proactive. It's not about waiting to detect bad behavior—it's about blocking the behavior before it starts.The ThreatLocker approach stands out because it focuses on removing the traditional “heavy lift” often associated with Zero Trust implementations. Rob highlights how some organizations have spent years trying (and failing) to activate overly complex systems, only to end up stuck with unused tools and endless false positives. ThreatLocker's automation is designed to lower that barrier and get organizations to meaningful control faster.Modern Threats, Simplified DefensesAs AI accelerates the creation of polymorphic malware and low-code attack scripts, Zero Trust offers a counterweight. Deny-by-default policies don't require knowing every new threat—just clear guardrails that prevent unauthorized activity, no matter how it's created. Whether it's PowerShell scripts exfiltrating data or AI-generated exploits, proactive controls make it harder for attackers to operate undetected.This episode reframes Zero Trust from an overwhelming project into a series of achievable, common-sense steps. If you're ready to hear what it takes to stop chasing false positives and start building a safer, more controlled environment, this conversation is for you.Learn more about ThreatLocker: https://itspm.ag/threatlocker-r974Note: This story contains promotional content. Learn more.Guest: Rob Allen, Chief Product Officer, ThreatLocker | https://www.linkedin.com/in/threatlockerrob/ResourcesLearn more and catch more stories from ThreatLocker: https://www.itspmagazine.com/directory/threatlockerLearn more and catch more stories from RSA Conference 2025 coverage: https://www.itspmagazine.com/rsac25______________________Keywords:sean martin, marco ciappelli, rob allen, zero trust, cybersecurity, visibility, access control, proactive defense, ai threats, policy automation, brand story, brand marketing, marketing podcast, brand story podcast______________________Catch all of our event coverage: https://www.itspmagazine.com/technology-and-cybersecurity-conference-coverageWant to tell your Brand Story Briefing as part of our event coverage? Learn More 

At RSAC Conference 2025, Rupesh Chokshi, Senior Vice President and General Manager of the Application Security Group at Akamai, joined ITSPmagazine to share critical insights into the dual role AI is playing in cybersecurity today—and what Akamai is doing about it.Chokshi lays out the landscape with clarity: while AI is unlocking powerful new capabilities for defenders, it's also accelerating innovation for attackers. From bot mitigation and behavioral DDoS to adaptive security engines, Akamai has used machine learning for over a decade to enhance protection, but the scale and complexity of threats have entered a new era.The API and Web Application Threat SurgeReferencing Akamai's latest State of the Internet report, Chokshi cites a 33% year-over-year rise in web application and API attacks—topping 311 billion threats. More than 150 billion of these were API-related. The reason is simple: APIs are the backbone of modern applications, yet many organizations lack visibility into how many they have or where they're exposed. Shadow and zombie APIs are quietly expanding attack surfaces without sufficient monitoring or defense.Chokshi shares that in early customer discovery sessions, organizations often uncover tens of thousands of APIs they weren't actively tracking—making them easy targets for business logic abuse, credential theft, and data exfiltration.Introducing Akamai's Firewall for AIAkamai is addressing another critical gap with the launch of its new Firewall for AI. Designed for both internal and customer-facing generative AI applications, this solution focuses on securing runtime environments. It detects and blocks issues like prompt injection, PII leakage, and toxic language using scalable, automated analysis at the edge—reducing friction for deployment while enhancing visibility and governance.In early testing, Akamai found that 6% of traffic to a single LLM-based customer chatbot involved suspicious activity. That volume—within just 100,000 requests—highlights the urgency of runtime protections for AI workloads.Enabling Security LeadershipChokshi emphasizes that modern security teams must engage collaboratively with business and data teams. As AI adoption outpaces security budgets, CISOs are looking for trusted, easy-to-deploy solutions that enable—not hinder—innovation. Akamai's goal: deliver scalable protections with minimal disruption, while helping security leaders shoulder the growing burden of AI risk.Learn more about Akamai: https://itspm.ag/akamailbwcNote: This story contains promotional content. Learn more.Guest: Rupesh Chokshi, SVP & General Manager, Application Security, Akamai | https://www.linkedin.com/in/rupeshchokshi/ResourcesLearn more and catch more stories from Akamai: https://www.itspmagazine.com/directory/akamaiLearn more and catch more stories from RSA Conference 2025 coverage: https://www.itspmagazine.com/rsac25______________________Keywords:sean martin, rupesh chokshi, akamai, rsac, ai, security, cisos, api, firewall, llm, brand story, brand marketing, marketing podcast, brand story podcast______________________Catch all of our event coverage: https://www.itspmagazine.com/technology-and-cybersecurity-conference-coverageWant to tell your Brand Story Briefing as part of our event coverage? Learn More 

In this RSAC 2025 episode, Sean Martin sits down with Steve Schlarman, Senior Director of Product Management at Archer Integrated Risk Management, to explore how organizations are rethinking compliance and risk—not just as a box to check, but as a business enabler.At the center of the conversation is Archer Evolve, a new platform intentionally designed to move beyond legacy GRC workflows. Built on years of insight from customers and aligned with the company's post-RSA independence, Evolve aims to modernize how compliance and risk teams operate. That includes automating burdensome regulatory processes, surfacing business-relevant risk insights, and supporting more strategic decision-making.One standout capability comes from Archer's integration of Compliance.ai, a regulatory tech firm the company acquired to accelerate its transformation. By applying AI tuned specifically for the language of compliance, Archer can now help customers reduce review time per regulatory obligation from 100 hours to just a few. That's more than a productivity gain—it's a structural shift in how companies adapt to nonstop regulatory change.Another critical area is quantifying risk. Rather than relying on subjective heat maps, Archer enables organizations to calculate loss exposure in real terms. This creates a foundation for executive conversations rooted in financial and operational impact, not just abstract threat levels. That same quantitative view can be applied to understanding the cost of controls—ensuring that investments align with real business risk, rather than piling on complexity for the sake of coverage.The conversation closes on a powerful shift: risk and compliance teams freeing up time and brainpower to collaborate directly with the business. With the manual grunt work automated and controls mapped more intelligently, these teams can help shape new services and strategic initiatives—safely and confidently.This episode isn't just about software or frameworks. It's about what happens when governance becomes a driver of value, not just a reaction to fear.Listen in to hear how Archer is helping turn risk and compliance from operational drag into business advantage.Learn more about Archer Integrated Risk Management: https://itspm.ag/rsaarchwebNote: This story contains promotional content. Learn more.Guest: Steve Schlarman, Senior Director, Product Management, Archer Integrated Risk Management | https://www.linkedin.com/in/steveschlarman/ResourcesLearn more and catch more stories from Archer Integrated Risk Management: https://www.itspmagazine.com/directory/archerLearn more and catch more stories from RSA Conference 2025 coverage: https://www.itspmagazine.com/rsac25______________________Keywords:sean martin, steve schlarman, risk, compliance, ai, governance, grc, quantification, controls, automation, brand story, brand marketing, marketing podcast, brand story podcast______________________Catch all of our event coverage: https://www.itspmagazine.com/technology-and-cybersecurity-conference-coverageWant to tell your Brand Story Briefing as part of our event coverage? Learn More 

Send us a textVisibility on Amazon in 2025 depends on how you structure your listings. This breakdown covers the areas that directly affect SEO performance. Simple, real tips sellers can apply today.Grab the free SEO toolkit made for serious Amazon sellers: https://bit.ly/42GYZUj#AmazonSEO #AmazonListingTips #EcommerceMarketing #AmazonFBA #ProductRankingWatch these videos on YouTube:Common Amazon PPC MYTHS: https://www.youtube.com/watch?v=32_NakX81X0&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569Amazon PPC Tier Rankings: https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2-----------------------------------------------Having trouble with SEO, PPC, or listing issues?  Send it to us: https://myamazonguy.com/contact/?utm_source=YouTube&utm_medium=referral&utm_campaign=Contact%20UsNeed expert advise with your SEO strategy? Book a call with us: https://bit.ly/44uHuaRTimestamps00:05 - What Matters Most in 2025 SEO00:24 - Why Your Listing Title is Critical01:00 - Understanding Amazon URL Keywords01:44 - Changing Slugs for Google SEO02:44 - Backend Fields You Shouldn't Miss03:36 - Bullet Points and SEO Phases Explained04:59 - The Power of Brand Story for SEO06:03 - What to Know About A+ Content Alt Text08:16 - How Generic Keywords Work Now09:31 - Backend Setup for Indexing10:38 - How to Track SEO Performance with Cerebro12:22 - Competitor Brand Keyword Risks13:01 - Best Practices for Finding New Keywords13:56 - Four SEO Phases Explained15:27 - Why Organic Indexing Beats Paid Rankings16:12 - Final SEO Advice for 2025----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

The cybersecurity workforce shortage isn't a new problem—but according to Jamie Norton, Board Director at ISACA, it's one that's getting worse. In this on-location conversation during RSAC Conference 2025, Norton shares how ISACA is not only acknowledging this persistent gap but actively building pathways to close it, especially for early-career professionals.While many know ISACA for its certifications and events, Norton emphasizes that the organization's mission goes much deeper—supporting digital trust through education, community, and career development. One key area of focus: helping individuals navigate every phase of their professional journey, from new graduates to seasoned leaders. That includes new offerings like the Certified Cyber Operations Analyst (CCOA) credential, designed specifically to meet the growing demand for technical, hands-on skills in security operations roles.What's driving this shift? Norton points to employer demand for candidates who can walk into SOC and technical analyst roles with practical experience. The CCOA was created based on feedback from ISACA's 185,000+ global members and a wide network of hiring organizations, all highlighting the same pain point: early-stage roles are difficult to fill, not because people aren't interested, but because too many can't prove their skills in ways hiring managers understand.ISACA's response is both strategic and community-driven. Certification development is rooted in large-scale data analysis and enhanced by input from members around the world, ensuring each program reflects real-world needs. At the same time, ISACA recognizes that certifications alone don't create confidence. Community and mentorship matter—especially for those struggling with imposter syndrome or breaking into the field from non-traditional backgrounds.Looking ahead, ISACA is investing in career journey tools, AI-focused certifications, and guidance for post-quantum readiness—all while continuing to support members through local chapters and global programs.For those hiring, job-seeking, or guiding others into the field, this episode offers a grounded, forward-looking view into how one organization is equipping the cybersecurity workforce for the work that matters now—and what's coming next.Learn more about ISACA: https://itspm.ag/isaca-96808Note: This story contains promotional content. Learn more.Guest: Jamie Norton, Director Board of Directors, ISACA | https://www.linkedin.com/in/jamienorton/ResourcesLearn more and catch more stories from ISACA: https://www.itspmagazine.com/directory/isacaLearn more and catch more stories from RSA Conference 2025 coverage: https://www.itspmagazine.com/rsac25______________________Keywords:jamie norton, sean martin, marco ciappelli, cybersecurity, certifications, workforce, skills, governance, community, careers, brand story, brand marketing, marketing podcast, brand story podcast______________________Catch all of our event coverage: https://www.itspmagazine.com/technology-and-cybersecurity-conference-coverageWant to tell your Brand Story Briefing as part of our event coverage? Learn More 

When it comes to cybersecurity, corporate executives are often the most targeted individuals—but their greatest vulnerabilities may lie beyond the office walls. In this episode recorded live at RSAC Conference 2025, Dr. Chris Pierson, Founder and CEO of BlackCloak, joins hosts Sean Martin and Marco Ciappelli to unpack why digital executive protection is now a business necessity, not a luxury.Dr. Pierson—a former two-time CISO, DHS cybersecurity advisor, and chief privacy officer—explains how BlackCloak addresses a long-ignored problem: the personal digital exposure of high-profile individuals and their families. From compromised home networks and identity theft to impersonation scams powered by deepfake technology, today's cyber threats easily bypass corporate defenses by exploiting softer targets at home.Digital Protection That Mirrors Physical SecurityJust as companies rely on third-party providers for health insurance or physical executive protection, Dr. Pierson advocates for a dedicated, privacy-conscious solution for securing personal digital lives. BlackCloak functions as a concierge-style service, guiding individuals through essential steps like securing high-risk accounts, managing privacy settings, shrinking their attack surface, and implementing a modern, multifactor verification system to prevent impersonation attacks.A Framework for ActionAt RSAC, Dr. Pierson unveiled BlackCloak's Digital Executive Protection Framework—a practical tool that includes 14 tenets and over 100 specific actions to assess and improve personal digital security maturity. The goal: help organizations prioritize what matters most. Instead of trying to secure every account or device equally, the framework focuses attention on high-value targets like banking credentials, communication platforms, and personal data exposed via data brokers.From Deepfakes to Real-World ConsequencesPierson also highlights the alarming growth of AI-powered impersonation attacks. With 42% of surveyed CISOs reporting executive-targeted deepfake incidents, and financial losses climbing, companies must think differently. It's not just about technology—it's about trust, relationships, and verification at every level of communication.This episode sheds light on how executive protection is evolving—and why your organization should consider extending its security strategy beyond the boardroom. To see how BlackCloak is redefining protection for the C-suite and their families, listen to the full episode.Learn more about BlackCloak: https://itspm.ag/itspbcwebNote: This story contains promotional content. Learn more.Guest: Chris Pierson, Founder & CEO, BlackCloak | https://www.linkedin.com/in/drchristopherpierson/ ResourcesLearn more and catch more stories from BlackCloak: https://www.itspmagazine.com/directory/blackcloakLearn more and catch more stories from RSA Conference 2025 coverage: https://www.itspmagazine.com/rsac25______________________Keywords:sean martin, marco ciappelli, chris pierson, cybersecurity, privacy, deepfakes, identity, executives, framework, protection, brand story, brand marketing, marketing podcast, brand story podcast______________________Catch all of our event coverage: https://www.itspmagazine.com/technology-and-cybersecurity-conference-coverageWant to tell your Brand Story Briefing as part of our event coverage? Learn More 

Send us a textIn a category often rooted in tradition, the Virginia Lottery is proving that innovation in customer loyalty can thrive even in a highly regulated and complex environment. Under the leadership of Prudence Milligan, Senior Customer Strategy Manager, the Virginia Lottery has launched a forward-thinking, points-based loyalty program that not only sets a precedent within the lottery industry but also reflects a larger commitment to community impact and customer engagement. “Our mission at the Virginia Lottery is to generate revenue for K-12 public education,” Milligan explained. “Last year we generated more than $934 million for public schools and, since 1999, we've contributed more than $13 billion to schools in the Commonwealth.” But while the mission remains paramount, the Virginia Lottery is equally focused on reshaping how players engage with its brand, particularly in an increasingly competitive marketplace. 

In this On Location Brand Story episode, Sean Martin speaks with Hugh Njemanze, Founder and CEO of Anomali, who has been at the center of cybersecurity operations since the early days of SIEM. Known for his prior work at ArcSight and now leading Anomali, Hugh shares what's driving a dramatic shift in how security teams access, analyze, and act on data.Anomali's latest offering—a native cloud-based next-generation SIEM—goes beyond traditional detection. It combines high-performance threat intelligence with agentic AI to deliver answers and take action in ways that legacy platforms simply cannot. Rather than querying data manually or relying on slow pipelines, the system dynamically spins up thousands of cloud resources to answer complex security questions in seconds.Agentic AI Meets Threat IntelligenceHugh walks through how agentic AI, purpose-built for security, breaks new ground. Unlike general-purpose models, Anomali's AI operates within a secure, bounded dataset tailored to the customer's environment. It can ingest a hundred-page threat briefing, extract references to actors and tactics, map those to the MITRE ATT&CK framework, and assess the organization's specific exposure—all in moments. Then it goes a step further: evaluating past events, checking defenses, and recommending mitigations. This isn't just contextual awareness—it's operational intelligence at speed and scale.Making Security More Human-CentricOne clear theme emerges: the democratization of security tools. With Anomali's design, teams no longer need to rely on a few highly trained specialists. Broader teams can engage directly with the platform, reducing burnout and turnover, and increasing organizational resilience. Managers and security leaders now shift focus to prioritization, strategic decision-making, and meaningful business conversations—like aligning defenses to M&A activity or reporting to the board with clarity on risk.Real-World Results and Risk InsightsCustomers are already seeing measurable benefits: an 88% reduction in incidents and an increase in team-wide tool adoption. Anomali's system doesn't just detect—it correlates attack surface data with threat activity to highlight what's both vulnerable and actively targeted. This enables targeted response, cost-effective scaling, and better use of resources.Learn more about Anomali: https://itspm.ag/anomali-bdz393Note: This story contains promotional content. Learn more.Guest: Hugh Njemanze, Founder and President at Anomali | https://www.linkedin.com/in/hugh-njemanze-603721/ResourcesLearn more and catch more stories from Anomali: https://www.itspmagazine.com/directory/anomaliLearn more and catch more stories from RSA Conference 2025 coverage: https://www.itspmagazine.com/rsac25______________________Keywords:sean martin, hugh njemanze, siem, cybersecurity, ai, threat intelligence, agentic ai, risk management, soc, cloud security, brand story, brand marketing, marketing podcast, brand story podcast______________________Catch all of our event coverage: https://www.itspmagazine.com/technology-and-cybersecurity-conference-coverageWant to tell your Brand Story Briefing as part of our event coverage? Learn More 

At RSAC Conference 2025, Sean Martin catches up with Brian Dye, CEO of Corelight, to explore a recurring truth in cybersecurity: attackers adapt, and defenders must follow suit. In this episode, Dye lays out why traditional perimeter defenses and endpoint controls alone are no longer sufficient—and why it's time for security teams to look back toward the network for answers.Beyond the Perimeter: Visibility as a Force MultiplierAccording to Dye, many organizations are still relying on security architectures that were top-of-the-line a decade ago. But attackers have already moved on. They're bypassing endpoint detection and response (EDR) tools, exploiting unmanaged devices, IoT, and edge vulnerabilities. What's left exposed is the network itself—and that's where Corelight positions itself: providing what Dye calls “ground truth” through network-based visibility.Rather than rearchitecting environments or pushing intrusive solutions, Corelight integrates passively through out-of-line methods like packet brokers or traffic mirroring. The goal? Rich, contextual, retrospective visibility—without disrupting the network. This capability has proven essential for responding to advanced threats, including lateral movement and ransomware campaigns where knowing exactly what happened and when can mean the difference between paying a ransom or proving there's no real damage.Three Layers of Network InsightDye outlines a layered approach to detection:1. Baseline Network Activity – High-fidelity summaries of what's happening.2. Raw Detections – Behavioral rules, signatures, and machine learning.3. Anomaly Detection – Identifying “new and unusual” activity with clustering math that filters out noise and highlights what truly matters.This model supports teams who need to correlate signals across endpoints, identities, and cloud environments—especially as AI-driven operations expand the attack surface with non-human behavior patterns.The Metrics That MatterDye points to three critical success metrics for teams:• Visibility coverage over time.• MITRE ATT&CK coverage, especially around lateral movement.• The percentage of unresolved cases—those embarrassing unknowns that drain time and confidence.As Dye shares, organizations that prioritize network-level visibility not only reduce uncertainty, but also strengthen every other layer of their detection and response strategy.Learn more about Corelight: https://itspm.ag/coreligh-954270Note: This story contains promotional content. Learn more.Guest: Brian Dye, Chief Executive Officer, Corelight | https://www.linkedin.com/in/brdye/ResourcesLearn more and catch more stories from Corelight: https://www.itspmagazine.com/directory/corelightLearn more and catch more stories from RSA Conference 2025 coverage: https://www.itspmagazine.com/rsac25______________________Keywords:sean martin, brian dye, network, visibility, ransomware, detection, cybersecurity, soc, anomalies, baselining, brand story, brand marketing, marketing podcast, brand story podcast______________________Catch all of our event coverage: https://www.itspmagazine.com/technology-and-cybersecurity-conference-coverageWant to tell your Brand Story Briefing as part of our event coverage? Learn More 

Storage often sits in the background of cybersecurity conversations—but not at Infinidat. In this episode, Eric Herzog, Chief Marketing Officer of Infinidat, joins Sean Martin to challenge the notion that storage is simply infrastructure. With decades of experience at IBM and EMC before joining Infinidat, Herzog explains why storage needs to be both operationally efficient and cyber-aware.Cyber Resilience, Not Just StorageAccording to Herzog, today's enterprise buyers—especially those in the Global Fortune 2000—aren't just asking how to store data. They're asking how to protect it when things go wrong. That's why Infinidat integrates automated cyber protection directly into its storage platforms, working with tools like Splunk, Microsoft Sentinel, and IBM QRadar. The goal: remove the silos between infrastructure and cybersecurity teams and eliminate the need for manual intervention during an attack or compromise.Built-In Defense and Blazing-Fast RecoveryThe integration isn't cosmetic. Infinidat offers immutable snapshots, forensic environments, and logical air gaps as part of its storage operating system—no additional hardware or third-party tools required. When a threat is detected, the system can automatically trigger actions and even guarantee data recovery in under one minute for primary storage and under 20 minutes for backups—regardless of the dataset size. And yes, those guarantees are provided in writing.Real-World Scenarios, Real Business OutcomesHerzog shares examples from finance, healthcare, and manufacturing customers—one of which performs immutable snapshots every 15 minutes and scans data twice a week to proactively detect threats. Another customer reduced from 288 all-flash storage floor tiles to just 61 with Infinidat, freeing up 11 storage admins to address other business needs—not to cut staff, but to solve the IT skills shortage in more strategic ways.Simplified Operations, Smarter SecurityThe message is clear: storage can't be an afterthought in enterprise cybersecurity strategies. Infinidat is proving that security features need to be embedded, not bolted on—and that automation, integration, and performance can all coexist. For organizations juggling compliance requirements, sprawling infrastructure, and lean security teams, this approach delivers both peace of mind and measurable business value.Learn more about Infinidat: https://itspm.ag/infini3o5dNote: This story contains promotional content. Learn more.Guest: Eric Herzog, Chief Marketing Officer, Infinidat | https://www.linkedin.com/in/erherzog/ResourcesLearn more and catch more stories from Infinidat: https://www.itspmagazine.com/directory/infinidatLearn more and catch more stories from RSA Conference 2025 coverage: https://www.itspmagazine.com/rsac25______________________Keywords:sean martin, eric herzog, storage, cybersecurity, automation, resilience, ransomware, recovery, enterprise, soc, brand story, brand marketing, marketing podcast, brand story podcast______________________Catch all of our event coverage: https://www.itspmagazine.com/technology-and-cybersecurity-conference-coverageWant to tell your Brand Story Briefing as part of our event coverage? Learn More 

This episode is a total blast and tour de force from one of the world's foremost business communicators, Dorie Clark! Dorie is a Wall Street Journal bestselling author, a contributor to the Harvard Business Review, a communication coach and mentor for world-class leaders, and a keynote speaker who has consulted with or spoken for Google, Microsoft, Morgan Stanley, Yale University, and the World Bank.In this episode, you'll hear a signature story Dorie uses in support of her premise and her book, The Long Game: How to Be a Long-Term Thinker in a Short-Term World. Together, we dissect what makes the story work, as well as discuss:How to source and develop stories for your workThe formula thinkers like Dorie and Malcolm Gladwell use to turn expertise into powerful ideasThe 3 components of being recognized for your expertise...and more. Dorie is an exceptional communicator who has shared her ideas all over the world. You're in for a treat!Learn more about Dorie and buy her incredible books at dorieclark.com.***ABOUT ME, JAY ACUNZO:I help my clients package and communicate their expertise to differentiate & resonate, so it's easier to attract more and better clients. Through stronger messaging, speaking, and storytelling, you'll build your business on the impact of your ideas, not the volume of your marketing.Go from constantly chasing business to being highly sought, relying more on the influence of your ideas and less on the volume of your marketing.Subscribe to my free newsletter at jayacunzo.comWork with me one-on-one to fix your message or nail your next speech: jayacunzo.com/servicesBook me to speak to your group: jayacunzo.com/keynotesConnect with me on social: LinkedIn, Instagram, Bluesky***ENJOY THE SHOW? PLEASE SAY THANKS:Leave a review on Apple Podcasts Leave a rating on Spotify 

In this pre-event Brand Story On Location conversation recorded live from RSAC Conference 2025, Emily Long, Co-Founder and CEO of Edera, and Kaylin Trychon, Head of Communications, introduce a new approach to container security—one that doesn't just patch problems, but prevents them entirely.Edera, just over a year old, is focused on reimagining how containers are built and run by taking a hardware-up approach rather than layering security on from the top down. Their system eliminates lateral movement and living-off-the-land attacks from the outset by operating below the kernel, resulting in simplified, proactive protection across cloud and on-premises environments.What's notable is not just the technology, but the philosophy behind it. As Emily explains, organizations have grown accustomed to the limitations of containerization and the technical debt that comes with it. Edera challenges this assumption by revisiting foundational virtualization principles, drawing inspiration from technologies like Xen hypervisors, and applying them in modern ways to support today's use cases, including AI and GPU-driven environments.Kaylin adds that this design-first approach means security isn't bolted on later—it's embedded from the start. And yet, it's done without disruption. Teams don't need to scrap what they have or undertake complex rebuilds. The system works with existing environments to reduce complexity and ease compliance burdens like FedRAMP.For those grappling with infrastructure pain points—whether you're in product security, DevOps, or infrastructure—this conversation is worth a listen. Edera's vision is bold, but their delivery is practical. And yes, you'll find them roaming the show floor in bold pink—“mobile booth,” zero fluff.Listen to the episode to hear what it really means to be “secure by design” in the age of AI and container sprawl.Learn more about Edera: https://itspm.ag/edera-434868Note: This story contains promotional content. Learn more.Guests: Emily Long, Founder and CEO, Edera | https://www.linkedin.com/in/emily-long-7a194b4/Kaylin Trychon, Head of Communications, Edera | https://www.linkedin.com/in/kaylintrychon/ResourcesLearn more and catch more stories from Edera: https://www.itspmagazine.com/directory/ederaLearn more and catch more stories from RSA Conference 2025 coverage: https://www.itspmagazine.com/rsac25______________________Keywords:emily long, kaylin trychon, sean martin, marco ciappelli, containers, virtualization, cloud, infrastructure, security, fedramp, brand story, brand marketing, marketing podcast, brand story podcast______________________Catch all of our event coverage: https://www.itspmagazine.com/technology-and-cybersecurity-conference-coverageWant to tell your Brand Story Briefing as part of our event coverage? Learn More 

NEW! "The 40's Stretch" - A new season from Stretch Marks PodcastWe are stretching - this time into our 40's. Today I'm joined by the first Irish woman to be included in the Forbes 50 over 50 global list of trailblazing women - Loretta Dignam founder and CEO of the Menopause Hub, Ireland's first dedicated menopause clinic.After three years of hot flushes, broken sleep, migraines, headaches, dizziness, weight gain, UTIs and dry eyes, energy levels on the floor, Loretta felt like her old self had disappeared. And instead of just making a change - she made a revolution. Here we talk about what led to her courageous move out of her career and into the Menopause Hub, why we need specialist menopause clinics and the value of women being so much more informed and empowered in their 20's, 30's, 40's and 50's to not only protect their hormones but their future health. SURVEY: The Menopause Hub invites you to take part in their annual Perimenopause and Menopause survey. It is the 7th year of the survey, and the results help to inform stakeholders, including Government, Dept of Health, Medical Professionals, Employers and Media as well as Policy Makers and Society generally. Click here to take part.Supported by McCabe's Pharmacy: Download the new and improved McCabes Pharmacy app today, it's a simple, secure, and time-saving way to manage medications. PLUS you'll get 20% off your first purchase through the app using the code NEWAPP20. "The 40's Stretch" is a Stretch Marks Production,Hosted by Sinéad O'Moore, produced by The Brand Story and sound edited by Alan Breslin.Contact: stretchmarkspod@gmail.comhttps://www.instagram.com/stretchmarkspodcast/ Hosted on Acast. See acast.com/privacy for more information.

When you feel the energy of RSAC week starting to build, you know it's going to be a memorable one. Conversations, collaborations, learning, connecting—it's what this community thrives on. And ahead of the big week, we had a chance to catch up with Sterling Wilson, Field CTO at Object First, to talk about their vision for data resilience and why backup security can't be an afterthought anymore.Sterling's career path reads like a masterclass in data protection. After working deep in the trenches as a Microsoft and virtualization architect for both government and private sectors, he transitioned into the vendor space—eventually joining Veeam Software, where he became immersed in the world of backups and data resilience. That journey eventually brought him to Object First, and it's clear that passion for simplifying security while strengthening infrastructure hasn't faded.One of the major shifts we talked about is how the world of cybersecurity is now fundamentally interconnected. Sterling emphasized what we've said many times ourselves: it's no longer about isolated tools or technologies. It's about how everything fits together. And at the center of it all? Data.Object First is hitting RSAC with a mission: making backup security radically simple without compromising strength. Their “Ootbi”—short for Out Of The Box Immutability—makes protecting backup data straightforward, automatic, and resilient. No special configuration needed. No extra security knowledge required. Just plug it in and let the design do the work.We loved hearing how Object First applies core Zero Trust principles—like assuming breach and strict segmentation—not to networks or apps, but directly to backup storage. It's a philosophy Sterling calls “Zero Trust Data Resilience.” Especially in a world where admins are juggling multiple roles, budgets are tighter, and attacks are getting smarter (yes, AI is helping the bad actors too), reducing complexity while increasing protection is a game-changer.Sterling also shared a hard truth that many organizations are realizing too late: a lot of backup storage solutions weren't built for today's threat landscape. They weren't designed with security-first thinking. Object First aims to fix that by focusing on simplicity, immutability, and speed—not just in backup, but in recovery when it matters most.If you're heading to RSAC 2025, make sure you swing by Booth S260 to check out Object First in person. There'll be demos, trivia, swag, and a few surprise announcements. Plus, Sterling will be speaking at the Insights Theater (South Expo Booth 2151) on April 30 at 10:30 AM. He'll dive deeper into what Zero Trust Data Resilience really means—and why it's time to rethink how we secure our most valuable digital assets.And if you can't make it to San Francisco? Don't worry—we'll be recording another conversation with Sterling on location during the conference, going even deeper into these critical topics. Be sure to follow our On Location coverage to stay connected with everything happening during RSAC 2025.The future of security isn't just about new firewalls, AI-driven analytics, or policy updates. It's about protecting what matters most—our data—with approaches that are built for the challenges of today, not yesterday. And with companies like Object First pushing the boundaries, we think the conversation around data resilience is about to get a whole lot louder.Guests:Sterling Wilson | Field CTO | Data Resilience Strategist | ZTDR AdvocateLinkedIn: https://www.linkedin.com/in/sterling-wilson-007______________________________Resources:Learn more about Object First: https://itspm.ag/object-first-2gjlLearn more and catch more stories from Object First: https://www.itspmagazine.com/directory/object-firstImmutable Storage for Everyone.Ransomware-proof and immutable out-of-the-box, Ootbi delivers secure, simple, and powerful backup storage: https://itspm.ag/objectzlju____________________________Keywords:RSAC 2025, backup security, data resilience, immutable storage, zero trust, object first, ootbi, zero trust data resilience, cybersecurity conference, backup protection, Veeam, ransomware, disaster recovery, storage security, simple cybersecurity, RSAC, securing backups, infosec, infosecurity_______________________Learn more and catch more stories from RSA Conference 2025 coverage: https://www.itspmagazine.com/rsa-conference-usa-2025-rsac-san-francisco-usa-cybersecurity-event-infosec-conference-coverage______________________Catch all of our event coverage: https://www.itspmagazine.com/technology-and-cybersecurity-conference-coverageWant to tell your Brand Story Briefing as part of our event coverage? Learn More

We've been in enough conversations to know when something clicks. This one did — and it did from the very first moment.In our debut Brand Story with White Knight Labs, we sat down with co-founders John Stigerwalt and Greg Hatcher, and what unfolded was more than a company intro — it was a behind-the-scenes look at what offensive security should be.John's journey is the kind that earns your respect quickly: he started at the help desk and worked his way to CISO, before pivoting into red teaming and co-founding WKL. Greg's path was more unconventional — from orchestral musician to Green Beret to cybersecurity leader. Two very different stories, but a shared philosophy: learn by doing, adapt without a manual, and never take the easy route when something meaningful is on the table.That mindset now defines how White Knight Labs works with clients. They don't sell cookie-cutter pen tests. Instead, they ask the right question up front: How does your business make money? Because if you can answer that, you can identify what a real-world attacker would go after. Then they simulate it — not in theory, but in practice.Their ransomware simulation service is a perfect example. They don't just show up with a scanner. They emulate modern adversaries using Cobalt Strike, bypassing endpoint defenses with in-house payloads, encrypting and exfiltrating data like it's just another Tuesday. Most clients fail the test — not because they're careless, but because most simulations aren't this real.And that's the point.White Knight Labs isn't here to help companies check a box. They're here to expose the gaps and raise the bar — because real threats don't play fair, and security shouldn't pretend they do.What makes them different is what they don't do. They're not an all-in-one shop, and they're proud of that. They won't touch IR for major breaches — they've got partners for that. They only resell hardware and software they've personally vetted. That honesty builds credibility. That kind of focus builds trust.Their training programs are just as intense. Between live DEF CON courses and their online platform, they're giving both new and experienced professionals a chance to train the way they operate: no shortcuts, no watered-down certs, just hard-earned skills that translate into real-world readiness.Pass their ODPC certification, and you'll probably get a call — not because they need to check a hiring box, but because it proves you're serious. And if you can write loaders that bypass real defenses? You're speaking their language.This first conversation with John and Greg reminded us why we started this series in the first place. It's not just about product features or service offerings — it's about people who live and breathe what they do, and who bring that passion into every test, every client call, and every training they offer.We've got more stories with them on the way. But if this first one is any sign of what's to come, we're in for something special.⸻Learn more about White Knight Labs: Guests:John Stigerwalt | Founder at White Knight Labs | Red Team Operations Leader | https://www.linkedin.com/in/john-stigerwalt-90a9b4110/Greg Hatcher | Founder at White Knight Labs | SOF veteran | Red Team | https://www.linkedin.com/in/gregoryhatcher2/White Knight Labs Website | https://itspm.ag/white-knight-labs-vukr______________________Keywords: penetration testing, red team, ransomware simulation, offensive security, EDR bypass, cybersecurity training, White Knight Labs, advanced persistent threat, cybersecurity startup, DEF CON training, security partnerships, cybersecurity services______________________ResourcesVisit the White Knight Labs Website to learn more: https://itspm.ag/white-knight-labs-vukrLearn more and catch more stories from White Knight Labs on ITSPmagazine: https://www.itspmagazine.com/directory/white-knight-labsLearn more about ITSPmagazine Brand Story Podcasts: https://www.itspmagazine.com/purchase-programsNewsletter Archive: https://www.linkedin.com/newsletters/tune-into-the-latest-podcasts-7109347022809309184/Business Newsletter Signup: https://www.itspmagazine.com/itspmagazine-business-updates-sign-upAre you interested in telling your story?https://www.itspmagazine.com/telling-your-story

Creative leadership, brand strategy, and the future of the industry—Troy Hitch, Global Chief Creative Officer at RAPP, shares how he approaches it all. From empowering teams to rethinking the role of brand in an AI-driven world, episode 89 explores what it means to lead well and build work that resonates.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/the-evolution-of-branding/Continue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we'll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We're also on: Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketing(00:00) - Intro: Troy Hitch's Path from Theater to Advertising(01:26) - Creativity Born from Theater & Early Career Lessons(05:01) - You Suck at Photoshop and the Dawn of Branded Content(09:51) - The RAPP Journey: Leadership and Innovation at Omnicom(13:02) - Leading Global Creative Teams(14:43) - AI, Cost Pressures & The Changing Creative Landscape(18:08) - The Ego Epiphany: Redefining Creative Leadership(23:30) - Supporting Teams Through Change and Uncertainty(27:36) - The Future of Brand: AI, Empathy & Individual Relevance(31:43) - Brand as a Harmonizing Signal in a Noisy World(41:07) - Advice to His Younger Self – Don't Not Do That Thing

In this episode, Cole Heilborn sits down with Massimo Alpian, the Global Director of Communications at Tracksmith, to explore the evolving challenges of brand storytelling in today's fast-paced digital landscape. They dive into the creative philosophy behind Tracksmith's most successful campaigns, including the "Year of the Amateur" and "Church of the Long Run," and discuss the brand's unique approach to fostering emotional connections with runners. Massimo shares insights into why authenticity is key in content creation, how Tracksmith balances long-form and short-form storytelling, and the complexities of measuring ROI in brand marketing. They also unpack the impact of shifting social media trends and how brands can adapt their creative strategies to maintain audience engagement. Referenced Topics: Tracksmith's "Year of the Amateur" campaign: Watch here "Church of the Long Run" project: Explore here About: This podcast is produced by Port Side, a creative studio powered by the Backcountry Marketing Filter™, our methodology shaped by 200+ conversations with marketing leaders to turn insight into emotionally-driven video strategy. Enjoy this episode and discover other resources below: Booklist | Here's our curated list of recommended books over the years. LinkedIn | Join the conversation and share ideas with other industry peers. Apple Podcast | Want to help us out? Leave us a review on Apple. Guest List | Have a Guest in Mind?  Share them with us here. Patreon | Want to support us financially? 

As anticipation builds for the RSAC Conference 2025, ISACA leaders Mary Carmichael and Dooshima Dabo'Adzuana join Sean Martin and Marco Ciappelli to preview what the global technology and cybersecurity association has in store for attendees this year. With a focus on expanding community, AI governance, and professional development, their conversation reveals how ISACA is showing up with both timely insights and tangible resources.Mary Carmichael, President of ISACA's Vancouver Chapter and a CPA focused on cybersecurity risk and governance, highlights the session she's co-presenting with Dooshima Dabo'Adzuana: Third-Party AI: What Are You Really Buying? Their talk will explore the increasing complexity of evaluating AI solutions procured from vendors—especially those embedding large language models. Topics include due diligence during procurement, monitoring post-deployment, and assessing whether vendor practices align with internal risk and privacy requirements.Dooshima Dabo'Adzuana, a researcher at Boise State University and leader from ISACA's Abuja Chapter, shares how ISACA members across regions are grappling with similar questions: What does AI mean for my organization? What risks do third-party integrations introduce? She emphasizes the importance of frameworks and educational tools—resources that ISACA is making readily available at their booth (South Expo #2268) and through new certification tracks in AI audit and security.Alongside the AI focus, visitors to the booth can explore results from ISACA's Quantum Pulse Poll and access guidance on encryption readiness for a post-quantum future. The booth will also feature a selfie station and serve as a meeting point for the diverse ISACA community, with members from over 220 chapters worldwide.The conversation rounds out with a critical discussion on cybersecurity career development. Both Mary and Dooshima share personal stories of transitioning into the field—Mary from accounting, Dooshima from insurance—and call for broader recognition of transferable skills. They point to global tools, such as career pathway frameworks supported by ISACA and the UK Cyber Security Council, as essential for addressing the persistent workforce gap.This episode offers a preview of how ISACA is connecting global conversations on AI, quantum, and professional development—making RSAC Conference 2025 not just a tech showcase, but a community gathering rooted in learning and action.Stop by booth 2268 in the South Expo to explore how ISACA are equipping professionals with practical tools for AI governance, quantum readiness, and cybersecurity career growth—and how your organization can benefit from a stronger, more connected community.Learn more about ISACA: https://itspm.ag/isaca-96808Guests:Mary Carmichael, President of ISACA's Vancouver Chapter | https://www.linkedin.com/in/carmichaelmary/Dooshima Dabo'Adzuana, a researcher at Boise State University and leader from ISACA's Abuja Chapter | https://www.linkedin.com/in/dooshima-dabo-adzuana/ResourcesMary and Dooshima's session at RSA Conference: https://path.rsaconference.com/flow/rsac/us25/FullAgenda/page/catalog/session/1737642290064001tqyqLearn more about ISACA's AI resources: https://www.isaca.org/resources/artificial-intelligenceLearn more about ISACA's credentials: https://www.isaca.org/credentialingLearn more and catch more stories from ISACA: https://www.itspmagazine.com/directory/isacaLearn more and catch more stories from RSA Conference 2025 coverage: https://www.itspmagazine.com/rsa-conference-usa-2025-rsac-san-francisco-usa-cybersecurity-event-infosec-conference-coverage______________________Keywords: ai, quantum, cybersecurity, risk, governance, audit, certification, encryption, rsa, rsac, third-party, compliance, career, skills, education, community, brand story, brand marketing, marketing podcast, brand story podcast______________________Catch all of our event coverage: https://www.itspmagazine.com/technology-and-cybersecurity-conference-coverageWant to tell your Brand Story Briefing as part of our event coverage? Learn More

Lacey Bridges is the founder of Black Flamingo Agency, an experiential marketing firm in Los Angeles. As a visionary leader and innovative creative marketer, Lacey excels at crafting immersive experiences that drive brand success. Her entrepreneurial spirit and passion for the experiential side of marketing solutions have positioned Black Flamingo Agency as one of the fastest-growing trailblazers in the industry. Spearheading groundbreaking campaigns for major brands like Good American, Savage X Fenty, and TopGolf, Lacey has created transformative and unforgettable experiences that solidify her reputation as a leader in experiential marketing.

Using AI in your business doesn't have to feel gross, generic, or like you're outsourcing your soul.In this episode, I'm sharing exactly how I trained ChatGPT to actually sound like me — quirks, word-nerd tangents, emojis and all. This is about getting authentic results from AI tools without the back-and-forth frustration, so you can create faster and stay true to your brand.If you're curious how to make AI a helpful teammate instead of a robot-y content generator, this one's for you.Hit Play Now To Hear: ✸ Why most people feel “meh” about ChatGPT's output (and how to fix that) ✸ My simple system for making AI sound so on-brand it's spooky ✸ The five brand elements your AI assistant needs to know to actually help you ✸ How this method saves me 15 hours a week without sacrificing my voice ✸ Why this isn't just helpful for AI — it's clarity gold for your brand, periodIf you want to make space for more creativity and flow in your business, without sacrificing your brand's heart and soul, this episode will show you how.

Ahead of the RSAC Conference, Sean Martin and Marco Ciappelli sit down with Steve Schlarman, Director of Product Management at Archer, to talk risk, regulation, and where governance fits into the broader cybersecurity conversation.Steve represents a company that's been at the center of governance, risk, and compliance (GRC) for nearly 25 years. But don't mistake tenure for inertia—Archer is actively reshaping how organizations think about integrated risk management, especially through its latest platform, Archer Evolv. Steve shares how his team is focused on rethinking compliance not as a checkbox, but as a foundation for smarter, more strategic business decisions.What sets Archer Evolv apart? For one, the platform doesn't just cater to full-time risk professionals. It's built for anyone in the organization who touches compliance—even occasionally. Steve explains how the user experience has been redesigned to make it easier for non-experts to contribute, pulling in relevant data without bogging down daily operations.AI also plays a major role. After acquiring Compliance.AI, Archer has embedded large language models and automation into its compliance workflows—cutting down the time it takes to process regulatory updates and map controls. This means compliance professionals can spend less time scanning documents and more time advising the business.But this isn't about technology for technology's sake. Steve underscores the bigger question facing companies today: how much risk are they truly willing to accept? Regulation might kickstart the conversation, but it's risk management that sustains it—and that requires clarity, context, and collaboration across the business.Archer's team will be on site at RSAC, ready to demo the platform and share stories from the field. With over 1,200 customers worldwide, the company has no shortage of real-world examples to pull from. From frontline vulnerability assessments to strategic compliance mapping, Archer's approach is centered on enabling better decisions—not just better dashboards.Stop by booth 3117 (https://itspm.ag/archervn5f) to see how they're turning compliance into an engine for risk-aware growth—and how your team might benefit from a more purposeful approach to GRC.Learn more about Archer: https://itspm.ag/rsaarchwebGuest: Steve Schlarman, Senior Director, Product Management at Archer Integrated Risk Management | https://www.linkedin.com/in/steveschlarman/ResourcesLearn more and catch more stories from Archer: https://www.itspmagazine.com/directory/archerLearn more and catch more stories from RSA Conference 2025 coverage: https://www.itspmagazine.com/rsa-conference-usa-2025-rsac-san-francisco-usa-cybersecurity-event-infosec-conference-coverage______________________Keywords: risk, compliance, governance, cybersecurity, ai, automation, regulation, grc, audit, resilience, controls, workflow, data, business continuity, product management, rsa, rsac2025, brand story, brand marketing, marketing podcast, brand story podcast______________________Catch all of our event coverage: https://www.itspmagazine.com/technology-and-cybersecurity-conference-coverageWant to tell your Brand Story Briefing as part of our event coverage? Learn More

We're on the road to RSAC 2025 — or maybe on a quantum-powered highway — and this time, Sean and I had the pleasure of chatting with someone who's not just riding the future wave, but actually building it.Marc Manzano, General Manager of the Cybersecurity Group at SandboxAQ, joined us for this Brand Story conversation ahead of the big conference in San Francisco. For those who haven't heard of SandboxAQ yet, here's a quick headline: they're a spin-out from Google, operating at the intersection of AI and quantum technologies. Yes — that intersection.But let's keep our feet on the ground for a second, because this story isn't just about tech that sounds cool. It's about solving the very real, very painful problems that security teams face every day.Marc laid out their mission clearly: Active Guard, their flagship platform, is built to simplify and modernize two massive pain points in enterprise security — cryptographic asset management and non-human identity management. Think: rotating certificates without manual effort. Managing secrets and keys across cloud-native infrastructure. Automating compliance reporting for quantum-readiness. No fluff — just value, right out of the box.And it's not just about plugging a new tool into your already overloaded stack. What impressed us is how SandboxAQ sees themselves as the unifying layer — enhancing interoperability across existing systems, extracting more intelligence from the tools you already use, and giving teams a unified view through a single pane of glass.And yes, we also touched on AI SecOps — because as AI becomes a standard part of infrastructure, so must security for it. Active Guard is already poised to give security teams visibility and control over this evolving layer.Want to see it in action? Booth 6578, North Expo Hall. Swag will be there. Demos will be live. Conversations will be real.We'll be there too — recording a deeper Brand Story episode On Location during the event.Until then, enjoy this preview — and get ready to meet the future of cybersecurity.⸻Keywords:sandboxaq, active guard, rsa conference 2025, quantum cybersecurity, ai secops, cryptographic asset management, non-human identity, cybersecurity automation, security compliance, rsa 2025, cybersecurity innovation, certificate lifecycle management, secrets management, security operations, quantum readiness, rsa sandbox, cybersecurity saas, devsecops, interoperability, digital transformation______________________Guest: Marc Manzano,, General Manager of the Cybersecurity Group at SandboxAQMarc Manzano on LinkedIn

At this year's RSAC Conference, the team from ThreatLocker isn't just bringing tech—they're bringing a challenge. Rob Allen, Chief Product Officer at ThreatLocker, joins Sean Martin and Marco Ciappelli for a lively pre-conference episode that previews what attendees can expect at booth #854 in the South Expo Hall.From rubber ducky hacks to reframing how we think about Zero Trust, the conversation highlights the ways ThreatLocker moves beyond the industry's typical focus on reactive detection. Allen shares how most cybersecurity approaches still default to allowing access unless a threat is known, and why that mindset continues to leave organizations vulnerable. Instead, ThreatLocker's philosophy is to “deny by default and permit by exception”—a strategy that, when managed effectively, provides maximum protection without slowing down business operations.ThreatLocker's presence at the conference will feature live demos, short presentations, and hands-on challenges—including their popular Ducky Challenge, where participants test whether their endpoint defenses can prevent a rogue USB (disguised as a keyboard) from stealing their data. If your system passes, you win the rubber ducky. If it doesn't? They (temporarily) get your data. It's a simple but powerful reminder that what you think is secure might not be.The booth won't just be about tech. The team is focused on conversations—reconnecting with customers, engaging new audiences, and exploring how the community is responding to a threat landscape that's growing more sophisticated by the day. Allen emphasizes the importance of in-person dialogue, not only to share what ThreatLocker is building but to learn how security leaders are adapting and where gaps still exist.And yes, there will be merch—high-quality socks, t-shirts, and even a few surprise giveaways dropped at hotel doors (if you resist the temptation to open the envelope before visiting the booth).For those looking to rethink endpoint protection or better understand how proactive controls can complement detection-based tools, this episode is your preview into a very different kind of cybersecurity conversation—one that starts with a challenge and ends with community.Learn more about ThreatLocker: https://itspm.ag/threatlocker-r974Guest: Rob Allen, Chief Product Officer, ThreatLocker | https://www.linkedin.com/in/threatlockerrob/ResourcesLearn more and catch more stories from ThreatLocker: https://www.itspmagazine.com/directory/threatlockerLearn more and catch more stories from RSA Conference 2025 coverage: https://www.itspmagazine.com/rsa-conference-usa-2025-rsac-san-francisco-usa-cybersecurity-event-infosec-conference-coverage______________________Keywords: rsac conference, cybersecurity, endpoint, zero trust, rubber ducky, threat detection, data exfiltration, security strategy, deny by default, permit by exception, proactive security, security demos, usb attack, cyber resilience, network control, security mindset, rsac 2025, event coverage, on location, conference____________________________Catch all of our event coverage: https://www.itspmagazine.com/technology-and-cybersecurity-conference-coverageTo see and hear more Redefining CyberSecurity content on ITSPmagazine, visit: https://www.itspmagazine.com/redefining-cybersecurity-podcastTo see and hear more Redefining Society stories on ITSPmagazine, visit:https://www.itspmagazine.com/redefining-society-podcastWant to tell your Brand Story Briefing as part of our event coverage? Learn More

April 18, 2025. NEW YORK - Peter Walsh passed away today at 1pm Eastern time. He was a saloon keeper, a musician, a poet, an entrepreneur, an employer, a father, a husband and a friend. But mostly, he was joy wrapped up in a human-shaped package. He was known to us as a track fan and one of the owners of Coogan's Bar just up the street from The Armory. Here, we post the interview we did with him in 2020 just after Coogan's closed for good, an unfortunate victim of the COVID pandemic. Today we bid Peter a fond and tearful farewell and say we'll look forward to meeting him again on the other side of the track. ★ Support this podcast on Patreon ★

LevelBlue's latest Threat Trends Report pulls no punches: phishing, malware, and ransomware attacks are not just continuing—they're accelerating. In this episode of ITSPmagazine's Brand Story podcast, hosts Sean Martin and Marco Ciappelli are joined by Kenneth Ng, a threat hunter and lead incident responder on LevelBlue's Managed Detection and Response (MDR) team, to unpack the findings and recommendations from the report.Phishing as a Service and the Surge in Email CompromisesOne of the most alarming trends highlighted by Kenneth is the widespread availability of Phishing-as-a-Service (PhaaS) kits, including names like RaccoonO365, Mamba 2FA, and Greatness. These kits allow attackers with little to no technical skill to launch sophisticated campaigns that bypass multi-factor authentication (MFA) by hijacking session tokens. With phishing attacks now leading to full enterprise compromises, often through seemingly innocuous Microsoft 365 access, the threat is more serious than ever.Malware Is Smarter, Simpler—and It's Spreading FastMalware, particularly fake browser updates and credential stealers like Lumma Stealer, is also seeing a rise in usage. Kenneth points out the troubling trend of malware campaigns that rely on basic user interactions—like copying and pasting text—leading to full compromise through PowerShell or command prompt access. Basic group policy configurations (like blocking script execution for non-admin users) are still underutilized defenses.Ransomware: Faster and More Automated Than EverThe speed of ransomware attacks has increased dramatically. Kenneth shares real-world examples where attackers go from initial access to full domain control in under an hour—sometimes in as little as ten minutes—thanks to automation, remote access tools, and credential harvesting. This rapid escalation leaves defenders with very little room to respond unless robust detection and prevention measures are in place ahead of time.Why This Report MattersRather than presenting raw data, LevelBlue focuses on actionable insights. Each major finding comes with recommendations that can be implemented regardless of company size or maturity level. The report is a resource not just for LevelBlue customers, but for any organization looking to strengthen its defenses.Be sure to check out the full conversation and grab the first edition of the Threat Trends Report ahead of LevelBlue's next release this August—and stay tuned for their updated Futures Report launching at RSA Conference on April 28.Learn more about LevelBlue: https://itspm.ag/levelblue266f6cNote: This story contains promotional content. Learn more.Guest: Kenneth Ng, threat hunter and lead incident responder on LevelBlue's Managed Detection and Response (MDR) team | On LinkedIn: https://www.linkedin.com/in/ngkencyber/ResourcesDownload the LevelBlue Threat Trends Report | Edition One: https://itspm.ag/levelbyqdpLearn more and catch more stories from LevelBlue: https://www.itspmagazine.com/directory/levelblueLearn more about ITSPmagazine Brand Story Podcasts: https://www.itspmagazine.com/purchase-programsNewsletter Archive: https://www.linkedin.com/newsletters/tune-into-the-latest-podcasts-7109347022809309184/Business Newsletter Signup: https://www.itspmagazine.com/itspmagazine-business-updates-sign-upAre you interested in telling your story?https://www.itspmagazine.com/telling-your-story

The RSA Conference has long served as a meeting point for innovation and collaboration in cybersecurity—and in this pre-RSAC episode, ITSPmagazine co-founders Marco Ciappelli and Sean Martin welcome Akamai's Rupesh Chokshi to the conversation. With RSAC 2025 on the horizon, they discuss Akamai's presence at the event and dig into the challenges and opportunities surrounding AI, threat intelligence, and enterprise security.Chokshi, who leads Akamai's Application Security business, describes a landscape marked by explosive growth in web and API attacks—and a parallel shift as enterprises embrace generative AI. The double-edged nature of AI is central to the discussion: while it offers breakthrough productivity and automation, it also creates new vulnerabilities. Akamai's dual focus, says Chokshi, is both using AI to strengthen defenses and securing AI-powered applications themselves.The conversation touches on the scale and sophistication of modern threats, including an eye-opening stat: Akamai is now tracking over 500 million large language model (LLM)-driven scraping requests per day. As these threats extend from e-commerce to healthcare and beyond, Chokshi emphasizes the need for layered defense strategies and real-time adaptability.Ciappelli brings a sociological lens to the AI discussion, noting the hype-to-reality shift the industry is experiencing. “We're no longer asking if AI will change the game,” he suggests. “We're asking how to implement it responsibly—and how to protect it.”At RSAC 2025, Akamai will showcase a range of innovations, including updates to its Guardicore platform and new App & API Protection Hybrid solutions. Their booth (6245) will feature interactive demos, theater sessions, and one-on-one briefings. The Akamai team will also release a new edition of their State of the Internet report, packed with actionable threat data and insights.The episode closes with a reminder: in a world that's both accelerating and fragmenting, cybersecurity must serve not just as a barrier—but as a catalyst. “Security,” says Chokshi, “has to enable innovation, not hinder it.”⸻Keywords: RSAC 2025, Akamai, cybersecurity, generative AI, API protection, web attacks, application security, LLM scraping, Guardicore, State of the Internet report, Zero Trust, hybrid digital world, enterprise resilience, AI security, threat intelligence, prompt injection, data privacy, RSA Conference, Sean Martin, Marco Ciappelli______________________Guest: Rupesh Chokshi, SVP & GM, Akamai https://www.linkedin.com/in/rupeshchokshi/Hosts:Sean Martin, Co-Founder at ITSPmagazine [@ITSPmagazine] and Host of Redefining CyberSecurity Podcast [@RedefiningCyber] | On ITSPmagazine:  https://www.itspmagazine.com/sean-martinMarco Ciappelli, Co-Founder at ITSPmagazine [@ITSPmagazine] and Host of Redefining Society Podcast & Audio Signals Podcast | On ITSPmagazine: https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/marco-ciappelli____________________________This Episode's SponsorsAKAMAI:https://itspm.ag/akamailbwc____________________________ResourcesLearn more and catch more stories from RSA Conference 2025 coverage: https://www.itspmagazine.com/rsa-conference-usa-2025-rsac-san-francisco-usa-cybersecurity-event-infosec-conference-coverageRupesh Chokshi Session at RSAC 2025The New Attack Frontier: Research Shows Apps & APIs Are the Targets - [PART1-W09]____________________________Catch all of our event coverage: https://www.itspmagazine.com/technology-and-cybersecurity-conference-coverageTo see and hear more Redefining CyberSecurity content on ITSPmagazine, visit: https://www.itspmagazine.com/redefining-cybersecurity-podcastTo see and hear more Redefining Society stories on ITSPmagazine, visit:https://www.itspmagazine.com/redefining-society-podcastWant to tell your Brand Story Briefing as part of our event coverage? Learn More

Enrollment is now open into my Public Speaking Accelerator. Register now for $400 off and secure a 1:1 coaching call with me too: jayacunzo.com/signaturetalkABOUT THIS EPISODE:"Reworking in Realtime." That's a phrase I've been thinking about a lot lately. How often do you get to sit with a peer, a colleague, a mentor, a coach, and go through something to improve in realtime? Why don't we? Athletes do it. Comedians. Musicians. Filmmakers.We should too, and lately, on my YouTube channel, I've been building a playlist of publicly available coaching calls to put the process on display of developing stronger speeches and stories. Justin Moore was the first to kick things off about a year ago, and I invited him back on a call to check in on his progress and workshop a signature story together.Justin is the founder of Creator Wizard, which offers sponsorship education and coaching to help creators earn consistent income. He's is also one of the most trusted voices in the creator economy today.Recently, Justin published his first book, Sponsor Magnet, and he's also starting to scale his business, as he's trying to meet his existing buyer earlier in the buyer's journey and also expand his market to speak to other types of creators and media company owners who'd benefit from his teachings.All of that is pointing him towards elevating the impact of his storytelling everywhere he goes, plus pursuing main stage keynotes at events like never before.Today, we get a raw and refreshing look at the process and rework some things in realtime once again.***CLARIFY YOUR MESSAGE + INCREASE YOUR IMPACT:Subscribe to my newsletter and learn more about me at jayacunzo.comWork with me one-on-one to nail your message or your next speech: jayacunzo.com/servicesBook me to speak: jayacunzo.com/keynotes***ABOUT JAY ACUNZO:You don't need more content. You need a better premise. I help you find and own a Big Idea, then turn it into a differentiated message, stronger speeches, and powerful IP, so you can grow from yet-another expert into their favorite voice. Build your business on the impact of your ideas, not the volume of your marketing.The changes my clients experience:From passive reach → to passionate fansFrom scattered thinking → to focused messageFrom “wall of smarts” talks → to exceptional speechesFrom constantly chasing business → to being highly soughtConnect with me: LinkedIn, Instagram, Bluesky***ENJOY THE SHOW? PLEASE SAY THANKS:Leave a review on Apple Podcasts Leave a rating on Spotify 

A gangster tries to force Pete to marry the gangster's girlfriend.Original Air Date: July 11, 1951Originating In HollywoodStarring: Jack Webb as Pete KellySupport the show monthly at https://patreon.greatdetectives.netSupport the show on a one-time basis at http://support.greatdetectives.netMail a donation to: Adam Graham, PO Box 15913, Boise, Idaho 83715Take the listener survey at http://survey.greatdetectives.netGive us a call at 208-991-4783Follow us on Instagram at http://instagram.com/greatdetectivesFollow us on Twitter @radiodetectivesJoin us again tomorrow for another detective drama from the Golden Age of Radio.

In this Brand Story episode, Sean Martin and Marco Ciappelli sit down with Rob Allen, Chief Product Officer at ThreatLocker, to unpack how the company is reshaping endpoint security through a unique, control-first approach. Rob shares how ThreatLocker is challenging long-held assumptions about trust, visibility, and control in enterprise environments—and why the traditional “trust but verify” model is no longer good enough.From Default Permit to Default DenyThreatLocker's philosophy centers on a fundamental shift: moving from a default permit posture to a default deny stance. This approach, according to Rob, doesn't hinder operations—it creates boundaries that allow organizations to function safely and efficiently. It's not about locking systems down; it's about granting permissions with precision, so users can operate without even noticing security is present.Product Innovation Driven by Real FeedbackThe conversation highlights how customer input—and CEO Danny Jenkins' relentless presence at industry events—drives product development. New solutions like Web Control and Patch Management are designed as logical extensions of existing tools, allowing security teams to reduce risk without creating friction for end users. The addition of a software store, suggested by enterprise customers, gives users clarity on what's approved while reducing IT support tickets.Insights and the Detect DashboardRob also explains how ThreatLocker is unlocking the value of big data. With billions of data points collected every hour, their new Insights platform aggregates and analyzes cross-customer trends to better inform security decisions. Combined with the Detect Dashboard, teams now gain not only visibility but actionable intelligence—supported by polished visuals and streamlined workflows.More Than Just Tech—It's Peace of MindWhile the technology is impressive, Rob says the most rewarding feedback is simple: “ThreatLocker helps me sleep at night.” For many customers, that level of confidence is priceless. And in unexpected situations—like a blue-screen incident caused by third-party software—ThreatLocker has even been used to mitigate impacts in creative ways.Whether you're leading a global IT team or managing a growing MSP, this episode will make you think differently about how security fits into your operational strategy. Tune in to hear how ThreatLocker is turning bold ideas into real-world control.Learn more about ThreatLocker: https://itspm.ag/threatlocker-r974Note: This story contains promotional content. Learn more.Guest: Rob Allen, Chief Product Officer at ThreatLockerOn LinkedIn | https://www.linkedin.com/in/threatlockerrob/ResourcesLearn more and catch more stories from ThreatLocker: https://www.itspmagazine.com/directory/threatlockerAre you interested in telling your story?https://www.itspmagazine.com/telling-your-story

Erin Hatzikostas, founder of b Authentic Inc, and author of  The 50% Rule, reveals how to bring your true self to the world so you will outperform all of the schmucks out there.  Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

SummaryIn this engaging episode of Startup Junkies, hosts Daniel Koonce, Jeff Amerine, and Harrison Kitson sit down with John Ferrante, the co-founder of EO Space, a design studio based in Fayetteville, Arkansas. John shares insightful stories about his entrepreneurial journey, emphasizing the importance of building unique offerings and maintaining strong relationships with clients. He discusses the challenges and surprises he has faced over the last five years, particularly the simplicity at the core of running a business: working with people and keeping promises.John explains EO Space's mission of being a people-friendly design studio, highlighting the importance of customer-centricity and fostering strong partnerships with founders. He also shares exciting news about an upcoming project involving an innovative alternative drink that has already received global accolades, illustrating EO Space's role in shaping its brand experience.In addition to his entrepreneurial endeavors, John talks about his pursuit of an MBA at SMU in Dallas, expressing his desire to be surrounded by excellence and further his business acumen. He reflects on the differences between the entrepreneurial communities in Northwest Arkansas and Dallas, noting both the competitive nature and supportiveness present in each.Looking forward, John envisions EO Space specializing more in the consumer packaged goods sector and growing their network within Arkansas. He ends with advice for aspiring entrepreneurs to prioritize taking action and seeking customer feedback over excessive planning. Listen today!Show Notes(00:00) Introduction(04:48) Rethinking Business Success Fundamentals(08:40) Personalized Success in Entrepreneurship(11:25) Prioritizing People in Business(18:44) Motivation Through Earning Trust(20:22) Striving Beyond Average(26:24) From Festivals to a CPG Focus(27:26) Engaging with Local Entrepreneurs(29:49) Closing ThoughtsLinksDaniel KoonceJeff AmerineHarrison KitsonStartup JunkieStartup Junkie YouTubeJohn FerranteEO Space

TISS is a weekly podcast where Varun, Kautuk, & Aadar discuss Crazy "facts" they find on the internet. So come learn with them...or something like that. This week the boys are discussing on 'crazy business and brand stories!'To support TISS, check out our Instamojo: www.instamojo.com/@TISSOPFollow #TISS Shorts where we put out videos: https://bit.ly/3tUdLTCYou can also check out the podcast on Apple podcast, Spotify and Google podcast!http://apple.co/3neTO62http://spoti.fi/3blYG79http://bit.ly/3oh0BxkCheck out the TISS Sub-Reddit: https://bit.ly/2IEi0QsCheck out the TISS Discord: / discord Buy Varun Thakur's 420 Merch - http://bit.ly/2oDkhRVSubscribe To Our YT ChannelsVarun - https://bit.ly/2HgGwqcAadar - https://bit.ly/37m49J2Neville - https://bit.ly/2HfYlWyKautuk - https://bit.ly/3jcpKGaKumar Varun - https://www.youtube.com/@KumarVarunOfficialFollow Us on Instagram.Varun - / varunthakur Aadar - / theaadarguy Neville - / nevilleshah. Kautak - / cowtuk Kumar Varun - https://www.instagram.com/randomvarun/Creative Producer- Antariksh TakkarChannel Artwork by OMLThumbnail - OML

DESCRIPTION: Shane McGlaughlin, founder of StoryShift Creative, explores the science behind fixed vs. growth mindset and how it impacts performance, leadership, and resilience. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park