Podcasts about brand stories

Cyber threats are not static—and HITRUST knows assurance can't be either. That's why HITRUST's Michael Moore is leading efforts to ensure the HITRUST framework evolves in step with the threat environment, business needs, and the technologies teams are using to respond.In this episode, Moore outlines how the HITRUST Cyber Threat Adaptive (CTA) program transforms traditional assessment models into something far more dynamic. Instead of relying on outdated frameworks or conducting audits that only capture a point-in-time view, HITRUST is using real-time threat intelligence, breach data, and frameworks like MITRE ATT&CK and MITRE ATLAS to continuously evaluate and update its assessment requirements.The E1 and I1 assessments—designed for organizations at different points in their security maturity—serve as flexible baselines that shift with current risk. Moore explains that by leveraging CTA, HITRUST can add or update controls in response to rising attack patterns, such as the resurgence of phishing or the emergence of AI-driven exploits. These updates are informed by a broad ecosystem of signals, including insurance claims data and AI-parsed breach reports, offering both frequency and impact context.One of the key advantages Moore highlights is the ability for security teams to benefit from these updates without having to conduct their own exhaustive analysis. As Moore puts it, “You get it by proxy of using our frameworks.” In addition to streamlining how teams manage and demonstrate compliance, the evolving assessments also support conversations with business leaders and boards—giving them visibility into how well the organization is prepared for the threats that matter most right now.HITRUST is also planning to bring more of this intelligence into its assessment platform and reports, including showing how individual assessments align with the top threats at the time of certification. This not only strengthens third-party assurance but also enables more confident internal decision-making—whether that's about improving phishing defenses or updating incident response playbooks.From AI-enabled moderation of threats to proactive regulatory mapping, HITRUST is building the connective tissue between risk intelligence and real-world action.Note: This story contains promotional content. Learn more.Guest: Michael Moore, Senior Manager, Digital Innovation at HITRUST | On LinkedIn: https://www.linkedin.com/in/mhmoore04/Hosts:Sean Martin, Co-Founder at ITSPmagazine and Host of Redefining CyberSecurity Podcast | https://www.seanmartin.com/Marco Ciappelli, Co-Founder at ITSPmagazine and Host of Redefining Society Podcast & Audio Signals Podcast | https://www.marcociappelli.com/______________________Keywords: sean martin, marco ciappelli, michael moore, hitrust, cybersecurity, threat intelligence, risk management, compliance, assurance, ai security, brand story, brand marketing, marketing podcast, brand story podcast______________________ResourcesVisit the HITRUST Website to learn more: https://itspm.ag/itsphitwebLearn more and catch more stories from HITRUST on ITSPmagazine: https://www.itspmagazine.com/directory/hitrustLearn more about ITSPmagazine Brand Story Podcasts: https://www.itspmagazine.com/purchase-programsNewsletter Archive: https://www.linkedin.com/newsletters/tune-into-the-latest-podcasts-7109347022809309184/Business Newsletter Signup: https://www.itspmagazine.com/itspmagazine-business-updates-sign-upAre you interested in telling your story?https://www.itspmagazine.com/telling-your-story

Send us a textIn this episode of the Private Practice Survival Guide, we discuss the power of storytelling in building an emotional connection with your audience and turning your brand into a memorable experience. We explore the essential components of a compelling brand story and how to use it across marketing channels to increase engagement and client loyalty. The episode highlights how authentic storytelling can differentiate your practice from competitors and deepen client relationships. Discover how to craft a narrative that not only communicates your mission but also inspires trust and action. Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today's business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast. Get In Touch With MePodcast Website: https://www.privatepracticesurvivalguide.com/LinkedIn: https://www.linkedin.com/in/brandonseigel/Instagram: https://www.instagram.com/brandonseigel/https://wellnessworksmedicalbilling.com/Private Practice Survival Guide Book

In this episode of Ambitious, we uncover why many brands fail to make a lasting impression - they don't make people feel anything. Learn how developing a powerful brand story can help bypass logistical resistance and forge emotional connections with your audience. Using Donald Miller's seven-part story brand framework, I guide you through the importance of defining your character, addressing their problems, and positioning yourself as their guide. Discover how to increase conversion rates, attract the right clients, and ensure your brand is consistent across all touchpoints. 00:44 Introduction 03:09 The Impact of Brand on Consumer Behavior04:37 The Importance of Consistent Brand Messaging07:54 The Role of Emotional Connection in Branding14:35 The Consequences of Inconsistent Branding24:10 Introducing Donald Miller's Story Brand Framework26:03 The Hero's Journey: Making Clients the Protagonist26:21 Donald Miller's Seven-Step Framework26:47 Step 1: Identifying the Character27:27 Step 2: Defining the Problem28:21 Step 3: Meeting the Guide29:49 Step 4: Creating a Plan32:54 Step 5: Calling to Action33:30 Step 6: Avoiding Failure34:40 Step 7: Ending in SuccessResources Mentioned: Building a StoryBrand by Donald Miller To join the Ambitious Network for free, click HERE. To connect with Kate on Instagram, click ⁠HERE⁠.To apply for ITI, click ⁠HERE⁠.To submit a question to be answered on the podcast, click HERE.

NEW! "The 40's Stretch" - A new season from Stretch Marks PodcastHazel Burton founder of The Home Reset joins me to inspire you to reset your life. I am obsessed with watching Hazel's tips and transformations and fully believe that her business is not just about resetting someone's home but it can reset their life - its a modern day therapy when life feels too much and you don't know where to start. We talk about the courage Hazel needed to resign from her high paying, safe, secure, corporate job, how in her 40's she now has the career balance and confidence she dreamed and what she's learned from being welcomed into her clients.Supported by McCabe's Pharmacy. Take the first step towards better health and visit one of their 110 McCabes Pharmacies nationwide, visit their website or use my favourite tool for managing prescriptions by downloading the new McCabes Pharmacy App.McCabes Pharmacy - better health for every body."The 40's Stretch" is a Stretch Marks Production,Hosted by Sinéad O'Moore, produced by The Brand Story and sound edited by Alan Breslin.Contact: stretchmarkspod@gmail.comFollow along on:https://www.instagram.com/stretchmarkspodcast/ Hosted on Acast. See acast.com/privacy for more information.

Join us on Pathmonk Presents with Bernadette Fredricks, CEO and Founder of Bern & Chris Business Solutions, an online marketing firm serving diverse clients like authors, therapists, and athletes. Bernadette shares how her team creates compelling content and websites to boost brand visibility and engagement. She discusses leveraging social media platforms like LinkedIn and TikTok to drive traffic to their dynamic website, which converts visitors with clear, engaging design. Learn how hands-on client collaboration and analytics ensure success. Tune in for actionable strategies to elevate your brand and connect with your audience effectively!  

In meinem Interview mit Dorian Münzer sprechen wir über seinen beeindruckenden Werdegang: vom Maschinenbauer im Großunternehmen zum Co-Founder der Hartbauer Media & Learn GmbH.Dorian erzählt offen, wie er in einem Umfeld mit chronischem Geldmangel aufgewachsen ist und wie sehr ihn dieser Mangel antrieb, im Beruf erfolgreich zu sein. Schon in der Schulzeit zeigt sich sein Ehrgeiz. Er beginnt ein Maschinenbau-Studium, startet danach im Großunternehmen durch und steigt dort schnell auf der Karriereleiter auf.Doch irgendwann merkt er: „Der finanzielle Mangel ist zwar überwunden, aber etwas fehlt mir im Leben.“ Die tägliche Arbeit erfüllt ihn nicht mehr. Er beschließt, einen mutigen Schritt zu gehen und sich selbstständig zu machen - als Copywriter. Und das trotz der Insolvenz seiner Eltern, die er in seiner Kindheit hautnah miterlebt hat.Schnell erkennt er, dass er seine Sales-Kompetenz vertiefen will. Als einer der ersten Kunden bucht er das LinkedIn-Coaching bei Manuel Hartbauer und entwickelt sich vom Kunden zum Team-Mitglied. Heute ist er Co-Founder an der Seite von Manuel Hartbauer und verantwortet unter anderem den Bereich Sales.Wir sprechen darüber, wie sich sein Leben seitdem verändert hat, wie sein Umfeld auf diesen Wandel reagierte und wie aus dem analytischen Tüftler ein kommunikativer Sales-Profi wurde. Neben seiner erfüllenden Arbeit spielt auch der Sport eine wichtige Rolle in seinem Leben – als Ausgleich und Energiequelle.Außerdem erzählt er, welche Bücher ihn geprägt haben und welche Ziele er vor Augen hat. Willst du mehr über Dorian und seine Arbeit erfahren? Dann vernetze dich mit ihm auf LinkedIn.Möchtest du mehr über meine Arbeit und über mich erfahren? Dann schau auf meine Webseite oder vereinbare direkt einen Termin mit mir.Verpasse keine meiner Podcast Folgen und abonniere meinen Podcast auf Spotify oder itunes Hat dir die Folge gefallen? Dann würde ich mich sehr freuen, wenn du meinen Podcast bewertest Vernetze dich mit mir auf LinkedIn und folge mir auf Instagram.  Link zu den Shownotes Support the show

Security teams often rely on scoring systems like Common Vulnerability Scoring System (CVSS), Exploit Prediction Scoring System (EPSS), and Stakeholder-Specific Vulnerability Categorization (SSVC) to make sense of vulnerability data—but these frameworks don't always deliver the clarity needed to act. In this episode, Tod Beardsley, Vice President of Security Research at runZero, joins host Sean Martin at InfoSec Europe 2025 to challenge how organizations use these scoring systems and to explain why context is everything when it comes to exposure management.Beardsley shares his experience navigating the limitations of vulnerability scoring. He explains why common outputs—like a CVSS score of 7.8—often leave teams with too many “priorities,” forcing them into ineffective, binary patch-or-don't-patch decisions. By contrast, he highlights the real value in understanding factors like access vectors and environmental fit, which help security teams focus on what's relevant to their specific networks and business-critical systems.The conversation also explores SSVC's ability to drive action through decision-tree logic rather than abstract scores, enabling defenders to justify priorities to leadership based on mission impact. This context-centric approach requires a deep understanding of both the asset and its role in the business—something Beardsley notes can be hard to achieve without support.That's where runZero steps in. Beardsley outlines how the platform identifies unmanaged or forgotten devices—including IoT, legacy systems, and third-party gear—without needing credentials or agents. From uncovering multi-homed light bulbs that straddle segmented networks to scanning for default passwords and misconfigurations, RunZero shines a light into the forgotten corners of corporate infrastructure.The episode closes with a look at merger and acquisition use cases, where runZero helps acquiring companies understand the actual tech debt and exposure risk in the environments they're buying. As Beardsley puts it, the goal is simple: give defenders the visibility and context they need to act now—not after something breaks.Whether you're tracking vulnerabilities, uncovering shadow assets, or preparing for your next acquisition, this episode invites you to rethink what visibility really means—and how you can stop chasing scores and start reducing risk.Learn more about runZero: https://itspm.ag/runzero-5733Note: This story contains promotional content. Learn more.Guest: Tod Beardsley, Vice President of Security Research at runZero | On Linkedin: https://www.linkedin.com/in/todb/ResourcesLearn more and catch more stories from runZero: https://www.itspmagazine.com/directory/runzeroAre you interested in telling your story?https://www.itspmagazine.com/telling-your-storyKeywords: sean martin, tod beardsley, runzero, exposure, vulnerability, asset, risk, ssdc, cvss, iot, brand story, brand marketing, marketing podcast, brand story podcast

Send us a textHow do you grow a deeply human, story-rich brand that feels like you?In this inspiring conversation, Kerry interviews Jessamyn McLaughlin, founder of Felt: a digital content agency and home of the Heartfelt Story Circle. Jessamyn shares her powerful journey from traditional wine marketing to creating a soul-aligned business that supports conscious brands to tell stories with depth, heart, and resonance.You'll hear:The personal loss that shifted how Jessamyn viewed successHow she built a sustainable, intuitive business from her unique skillsetWhy she joined the Align + Attract Mastermind to integrate her spiritual gifts into her workThe creation of her signature membership, the Heartfelt Story CircleIf you want to market with authenticity and impact—without burning out—this episode is for you.Find Jessamyn: https://www.feltbrandandstories.com/Join the Heartfelt Story Circle: https://www.feltbrandandstories.com/heartfelt-story-circleInstagram: https://www.instagram.com/feltbrandandstoriesJoin Kerry's Mastermind for Brilliant, Differently-Wired Female Entrepreneurs here: http://alignandattract.com/mastermind. Price goes up July 1st!Thanks for listening. Please subscribe and share!Find Kerry at http://alignandattract.comJoin Kerry's Mastermind: http://alignandattract.com/mastermindShare your thoughts on Instagram: http://instagram.com/kerryrowett

NEW! "The 40's Stretch" - A new season from Stretch Marks PodcastWe are stretching - this time into our 40's.Say Hello to Rebecca Ryan.Rebecca is an actress, viral lip syncer, and a fellow 1984 baby like me. We talk about coming out of the haze of early motherhood, how her creche closing changed her career path, taking back control of her health, weight and wellbeing and life with Ulcerative Colitis. We also couldnt get through this very warm and gorgeous open book of a conversion without acknowledging the grief and the lifetime of gratitude she has for her dad who she lost a few months ago. Supported by McCabe's Pharmacy. Take the first step towards better health and visit one of their 110 McCabes Pharmacies nationwide, visit their websiteor use my favourite tool for managing prescriptions by downloading the new McCabes Pharmacy App.McCabes Pharmacy - better health for every body."The 40's Stretch" is a Stretch Marks Production,Hosted by Sinéad O'Moore, produced by The Brand Story and sound edited by Alan Breslin.Contact: stretchmarkspod@gmail.comFollow along on:https://www.instagram.com/stretchmarkspodcast/ Hosted on Acast. See acast.com/privacy for more information.

Episode 157: Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-scriptStories are some of the most powerful marketing tools you have in your business. But a lot of people feel like their story isn't anything special or exciting… they don't have a dramatic rags-to-riches story, or an experience of hitting rock-bottom and then working their way to the top.In this episode, Melissa Monte tells us how to take your life experiences and turn them into powerful, impactful stories that are relevant to your audience and move them into action.About Melissa Monte: Melissa is the host of Mind Love, a top-ranked podcast with over 7 million downloads, where people share the unfiltered parts of their stories—the ones that shaped them the most.After taking a felony charge for a crime she didn't commit (thanks to a boyfriend's burglary ring), she spent years hiding her past—until she realized the stories we fear most are the ones that hold the most power.Now, through her podcast, speaking, and Story Love™, she helps entrepreneurs, coaches, and thought leaders turn their personal stories into movements that create impact, connection, and revenue.Check Out Melissa's AI “Story Alchemist”: https://mindlove.com/storyConnect with Melissa:https://mindlove.com https://instagram.com/mindlovemelissa https://tiktok.com/mindlovemelissa https://www.linkedin.com/in/mindlovemelissa/Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script✅ Connect With Us:Website - https://DigitalTrailblazer.comFacebook - https://www.facebook.com/digitaltrailblazerTikTok: https://www.tiktok.com/@digitaltrailblazerTwitter: https://twitter.com/DgtlTrailblazerInstagram: https://www.instagram.com/DigitalTrailblazer

How to resonate with better clients and buyers—people with experience and taste who hire you for everything that makes you unique. This is different than almost everything the owners of search engines, social networks, and AI tools have taught us. So we first need to unlearn a lot of what's popular on the internet today.***ABOUT ME, JAY ACUNZO:Strategic Storytelling & Speaking Advisor to Experienced ProsI help my clients package and communicate their expertise to differentiate & resonate as stronger stories, speeches, and messaging, so it's easier to attract more and better clients. Go from constantly chasing business to being highly sought, relying more on the influence of your ideas and less on the volume of your marketing.Subscribe to my free newsletter at jayacunzo.comWork with me one-on-one to fix your message or nail your next speech: jayacunzo.com/servicesBook me to speak to your group: jayacunzo.com/keynotesConnect with me on social: LinkedIn, Instagram, Threads***TO RATE AND REVIEW THE SHOW:Leave a review on Apple Podcasts Leave a rating on Spotify 

As Chief Technology Officer at eSentire, Dustin Hillard brings a deeply rooted background in AI and machine learning—going back over 15 years—to the practical challenges of cybersecurity. In this episode, Hillard discusses how his team is using agentic AI not for the sake of hype, but to augment real human workflows and achieve measurable, high-impact outcomes for clients.The conversation begins with a critical point: AI should be an enabler, not a shiny object. Hillard contrasts the superficial marketing claims that dominate vendor messaging with the grounded, transparent approach his team takes—an approach that fuses technology with hands-on human expertise to deliver results.eSentire's focus is on containment and control. In over 99% of intrusion cases, their platform successfully stops threats at the first host. That is the benchmark by which Hillard wants AI judged—not by its novelty or buzz, but by whether it helps security teams stop attacks before damage spreads.Key to achieving this is the way automation is used to supercharge analysts. Instead of running just three or five high-value queries in a 15-minute response window, eSentire's AI framework runs 30. This allows the system to comb through a customer's historical data, generate hypotheses based on broader knowledge bases, and deliver structured, contextual findings. Analysts can then focus on judgment and decision-making, not searching logs or assembling fragments.Three pillars underpin this approach: direct telemetry gathering from tools like CrowdStrike and Microsoft, threat intelligence correlation, and contextual data from the customer environment. These layers combine to offer rich insights, fast. And importantly, the AI doesn't operate in a black box. Hillard stresses explainability and auditability—every recommendation must be traceable back to concrete evidence, not just LLM-generated summaries.He also touches on the eight assessment areas his team uses to evaluate AI readiness and safety: from autonomy and guardrails to data privacy, effectiveness metrics, and adversarial resilience. The point isn't to convince customers with buzzwords, but to earn trust by demonstrating measurable results and opening the door to real conversations.By encoding the investigative playbooks of seasoned analysts and executing them dynamically, agentic AI at eSentire isn't replacing humans—it's empowering them to respond faster and more accurately. That's the difference between checking a marketing box and actually making a difference when every second counts.Guest: Dustin Hillard | CTO, eSentire | https://www.linkedin.com/in/dustinhillard/RESOURCESSorry We're So Good: An Open Letter: https://itspm.ag/esentire-sorry4ekVisit the eSentire Website to learn more: https://itspm.ag/esentire-594149Learn more and catch more stories from eSentire on ITSPmagazine: https://www.itspmagazine.com/directory/esentireLearn more about ITSPmagazine Brand Story Podcasts: https://www.itspmagazine.com/purchase-programsNewsletter Archive: https://www.linkedin.com/newsletters/tune-into-the-latest-podcasts-7109347022809309184/Business Newsletter Signup: https://www.itspmagazine.com/itspmagazine-business-updates-sign-upAre you interested in telling your story?https://www.itspmagazine.com/telling-your-story______________________Keywords: dustin hillard, sean martin, marco ciappelli, cybersecurity, ai, machine learning, automation, investigation, containment, transparency, brand story, brand marketing, marketing podcast, brand story podcast

When it comes to data protection, the word “immutability” often feels like it belongs in the realm of enterprise giants with complex infrastructure and massive budgets. But during this RSAC Conference conversation, Sterling Wilson, Field CTO at Object First, makes a strong case that immutability should be, and can be, for everyone.Wilson brings a grounded perspective shaped by his experience on the floor at RSAC, where Object First made its debut as a sponsor. The energy, he notes, was contagious: not just among vendors, but also from practitioners expressing serious concerns about their ability to recover data post-incident. These conversations weren't hypothetical; they were real worries tied to rising insurance premiums, regulatory compliance, and operational survivability. And at the core of all this? Trust in the data backup process.Agentic AI, AI capable of making decisions independently, is one of the trends Wilson flags as both promising and risky. It offers potential for improving preparedness and accelerating recovery. But it also raises concerns around access and control of sensitive data, particularly if exploited by adversaries. For Sterling, the opportunity lies in combining proactive readiness with simplicity and control, especially for those who aren't traditional security practitioners.Object First is doing just that through OOTBI: Out of the Box Immutability. And yes, there's a mascot: OOTBI. More than just a marketing hook, OOTBI represents a shift toward making backup and recovery systems approachable, usable, and, importantly, accessible. According to Wilson, the product gets users from “box to backup” in 15 minutes... with encrypted, immutable storage that meets critical requirements for cyber insurance coverage.Cost, Wilson adds, is a key barrier that often prevents organizations from reaching data protection best practices. That's why Object First now offers consumption-based pricing models. Whether a business is cloud-first or scaling fast, it's a path to protection that doesn't require breaking the budget.Ultimately, Wilson emphasizes education and community as critical drivers of progress. From field labs where teams can configure their own Opi, to on-location conference conversations, the company is building awareness, and reducing fear, by making secure storage not just a feature, but a foundation.This episode is a reminder that effective cybersecurity isn't only about innovation; it's about inclusion, practicality, and trust... both in your tools and your team.Learn more about Object First: https://itspm.ag/object-first-2gjlNote: This story contains promotional content. Learn more.Guest: Sterling Wilson, Field CTO, Object First | https://www.linkedin.com/in/sterling-wilson/ResourcesLearn more and catch more stories from Object First: https://www.itspmagazine.com/directory/object-firstLearn more and catch more stories from RSA Conference 2025 coverage: https://www.itspmagazine.com/rsac25______________________Keywords:sean martin, marco ciappelli, sterling wilson, immutability, agentic, ai, backup, recovery, cybersecurity, insurance, brand story, brand marketing, marketing podcast, brand story podcast______________________Catch all of our event coverage: https://www.itspmagazine.com/technology-and-cybersecurity-conference-coverageWant to tell your Brand Story Briefing as part of our event coverage? Learn More 

Jim Manico's passion for secure coding has always been rooted in deeply technical practices—methods that matter most to developers writing code day in and day out. At OWASP Global AppSec EU 2025 Conference in Barcelona, Manico brings that same precision and care to a broader conversation around the intersection of application security and artificial intelligence.While many are still just beginning to assess how AI impacts application development, Manico has been preparing for this moment for years. Two and a half years ago, he saw a shift—traditional low-level technical bugs were being mitigated effectively by mature organizations. The new challenge? Business logic flaws and access control issues that scanners can't easily detect. This change signaled a new direction, prompting him to dive into AI security long before it became fashionable.Now, Manico is delivering AI-flavored AppSec training, helping developers understand the risks of insecure code generated by large language models. His research shows that even the best AI coding tools—from Claude to Copilot—still generate insecure code out of the box. That's where his work becomes transformative: by developing detailed, framework-specific prompts grounded in decades of secure coding knowledge, he has trained these tools to write safer code, using React, Django, Vue, and more.Beyond teaching, he's building. With 200 volunteers, he's leading the creation of the Artificial Intelligence Security Verification Standard (AISVS), a new OWASP project inspired by the well-known Application Security Verification Standard (ASVS). Generated with both AI and human collaboration, the AISVS already has a v0.1 release and aims for a major update by summer.For Manico, this isn't just a technical evolution—it's a personal renaissance. His deep catalog of secure coding techniques, once used primarily for human education, is now fueling a new generation of AI-assisted development. And he's just getting started.This episode isn't just about where AppSec is going. It's a call to developers and security professionals to rethink how we teach, how we build, and how we can use AI to enhance—not endanger—the software we create.Learn more about Manicode: https://itspm.ag/manicode-security-7q8iNote: This story contains promotional content. Learn more.Guest: Jim Manico, Founder and Secure Coding Educator at Manicode Security | On Linkedin: https://www.linkedin.com/in/jmanico/ResourcesJim's OWASP Session: https://owasp2025globalappseceu.sched.com/event/1wfpM/leveraging-ai-for-secure-react-development-with-effective-prompt-engineeringDownload the Course Catalog: https://itspm.ag/manicode-x684Learn more and catch more stories from Manicode Security: https://www.itspmagazine.com/directory/manicode-securityAre you interested in telling your story?https://www.itspmagazine.com/telling-your-storyKeywords: jim manico, sean martin, appsec, ai, owasp, securecoding, developers, aisvs, training, react, brand story, brand marketing, marketing podcast, brand story podcast

Steve Pratt has spent a lifetime earning attention, from his time working for "the MTV of Canada" (Much Music) and as the co-creator of the most popular podcast in Canada, then as the cofounder of Pacific Content, which created podcasts for DELL, Charles Schwab, Zendesk, Slack, Atlassian and more.Steve is a past client of mine, as I helped him develop his keynote speech associated with his book, Earn It: Unconventional Strategies for Brave Marketers. When he's not traveling the world speaking, Steve is consulting his clients on how to differentiate through their creative bravery.In this episode, we dissect one of his Steve's signature stories, and we actively workshop it to flow better. It's a rare look inside the craft of how a great story comes together, and all the parts and pieces that make it gripping, surprising, and relevant to a message.Follow Steve on LinkedIn and visit his website for more.***ABOUT ME, JAY ACUNZO:Strategic Storytelling & Speaking Advisor to Experienced ProsI help my clients package and communicate their expertise to differentiate & resonate as stronger stories, speeches, and messaging, so it's easier to attract more and better clients. Go from constantly chasing business to being highly sought, relying more on the influence of your ideas and less on the volume of your marketing.Subscribe to my free newsletter at jayacunzo.comWork with me one-on-one to fix your message or nail your next speech: jayacunzo.com/servicesBook me to speak to your group: jayacunzo.com/keynotesConnect with me on social: LinkedIn, Instagram, Threads***ENJOY THE SHOW? PLEASE SAY THANKS:Leave a review on Apple Podcasts Leave a rating on Spotify 

Rand Fishkin, Cofounder and CEO of SparkToro, shows you how to avoid the Google/Facebook duopoly to easily and honestly find your audience where they like to consume information and how they like to receive it to make your brand storytelling more impactful. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

As InfoSecurity Europe prepares to welcome cybersecurity professionals from across the globe, Rob Allen, Chief Product Officer at ThreatLocker, shares why this moment—and this location—matters. Allen doesn't frame the conversation around hype or headlines. Instead, he focuses on a universal truth: organizations want to sleep better at night knowing their environments are secure.ThreatLocker's mission is grounded in achieving Zero Trust in a simple, operationally feasible way. But more than that, Allen emphasizes their value as enablers of peace of mind. Whether helping customers prevent ransomware attacks or meet regional regulatory requirements like GDPR or Australia's Essential Eight, the company is working toward real-world solutions that reduce complexity without sacrificing security. Their presence at events like InfoSecurity Europe is key—not just for outreach, but to hear directly from customers and partners about what's working and where they need help.Why Being There MattersDifferent regions have different pressures. In Australia, adoption surged without any local team initially on the ground—driven purely by alignment with the Essential Eight framework. In the UK, it's conversations about Cyber Essentials that shape booth discussions. Regulations aren't just compliance checklists; they're also conversation starters that change how organizations prioritize security.The ThreatLocker team doesn't rely on generic demos or vague promises. They bring targeted examples to the booth—like asking attendees if they know what software can be run on their machines without alerting anyone. If tools like remote desktop applications or archive utilities can be freely executed, attackers can use them too. This is where ThreatLocker steps in: controlling what runs, identifying what's necessary, and blocking what isn't.Booth D90 and BeyondRob Allen invites anyone—whether they're new to ThreatLocker or longtime users—to visit booth D90. The team, built with a mix of technical skill and humor (ask about the “second-best beard” in the company), is there to listen and help. It's not just about showcasing technology; it's about building relationships and reinforcing a shared goal: practical, proactive cybersecurity that makes a measurable difference.If you're at InfoSecurity Europe, stop by. If you're not, this episode offers a meaningful glimpse into why showing up—both physically and philosophically—matters in cybersecurity.Learn more about ThreatLocker: https://itspm.ag/threatlocker-r974Note: This story contains promotional content. Learn more.Guest: Rob Allen, Chief Product Officer, ThreatLocker | https://www.linkedin.com/in/threatlockerrob/ResourcesLearn more and catch more stories from ThreatLocker: https://www.itspmagazine.com/directory/threatlockerCyber Essentials Guide: https://threatlocker.kb.help/threatlocker-and-cyber-essentials-compliance/?utm_source=itsp&utm_medium=sponsor&utm_campaign=infosec_europe_pre_interview_rob_q2_25&utm_content=infosec_europe_pre_interview_rob&utm_term=podcastAustralia's Essential Eight Guide: https://www.threatlocker.com/whitepaper/australia-essential-eight?utm_source=itsp&utm_medium=sponsor&utm_campaign=infosec_europe_pre_interview_rob_q2_25&utm_content=infosec_europe_pre_interviLearn more and catch more event coverage stories from Infosecurity Europe 2025 in London: https://www.itspmagazine.com/infosec25 ______________________Keywords:sean martin, marco ciappelli, rob allen, cybersecurity, zero trust, infosec, compliance, ransomware, endpoint, regulation, brand story, brand marketing, marketing podcast, brand story podcast______________________Catch all of our event coverage: https://www.itspmagazine.com/technology-and-cybersecurity-conference-coverageWant to tell your Brand Story Briefing as part of our event coverage? Learn More 

Send us a textAs one of the NBA's most recognized franchises, the Cleveland Cavaliers are deeply woven into the cultural and civic fabric of their city. Behind the high-octane action on the court is a strategic and increasingly sophisticated approach to fan engagement powered by the Cavaliers Marketing team. Central to the marketing team's success is the role Jeremy Halek plays as the Senior Director of Consumer Marketing. With a background that blends data science and marketing strategy, Halek has helped the organization reshape how it defines and delivers value to fans, emphasizing emotional connection, personalized engagement, and long-term loyalty. 

In this post-RSAC 2025 Brand Story, Marco Ciappelli catches up with Steve Schlarman, Senior Director of Product Management at Archer, to discuss the evolving intersection of GRC, AI, and business value. From regulatory overload to AI-enhanced policy generation, this conversation explores how meaningful innovation—grounded in real customer needs—is shaping the future of risk and compliance.Not All AI Is Created Equal: The Archer ApproachRSAC 2025 was buzzing with innovation, but for Steve Schlarman and the Archer team, it wasn't about showing off shiny new toys—it was about proving that AI, when used with purpose and context, can truly enhance the risk and compliance function.Steve, Senior Director of Product Management at Archer, breaks down how Archer Evolve and the recent integration of Compliance.ai are helping organizations address regulatory change in a more holistic, automated, and scalable way. With silos still slowing down many companies, the need for tools that actually do something is more urgent than ever.From Policy Generation to Risk NarrativesOne of the most practical applications discussed? Using AI not just to detect risk, but to help write better risk statements, control documentation, and even policy language that actually communicates clearly. Steve explains how Archer is focused on closing the loop between data and business impact—translating technical risk outputs into narratives the business can actually act on.AI with a Human TouchAs Marco notes, AI in cybersecurity has moved from hype to hesitation to strategy. Steve is candid: some customers are still on the fence. But when AI is delivered in a contextual way, backed by customer-driven innovation, it becomes a bridge—not a wedge—between people and process. The key is not AI for the sake of AI, but for solving real, grounded problems.What's Next in Risk? Better ConversationsLooking ahead, Schlarman sees a shift from “no, we can't” to “yes, and here's how.” With a better grasp on loss exposure and control costs, the business conversation is changing. AI-powered storytelling and smart interfaces might just help risk teams have their most effective conversations yet.From regulatory change to real-time translation of risk data, this is where tech meets trust.⸻Guest: Steve Schlarman, Senior Director, Product Management, Archert | https://www.linkedin.com/in/steveschlarman/ResourcesLearn more and catch more stories from Archer: https://www.itspmagazine.com/directory/archerLearn more and catch more stories from RSA Conference 2025 coverage: https://www.itspmagazine.com/rsac25______________________Keywords:steve schlarman, marco ciappelli, rsac2025, archer evolve, compliance.ai, regulatory change, grc, risk management, ai storytelling, cybersecurity, compliance, brand story, rsa conference, cybersecurity strategy, risk communication, ai in compliance, automation, contextual ai, integrated risk management, business risk narrative, itspmagazine______________________Catch all of our event coverage: https://www.itspmagazine.com/technology-and-cybersecurity-conference-coverageWant to tell your Brand Story Briefing as part of our event coverage? Learn More 

At RSAC 2025, the most urgent signals weren't necessarily the loudest. As ISACA board member and cybersecurity veteran Rob Clyde joins Sean Martin and Marco Ciappelli for a post-conference recap, it's clear that conversations about the future of the profession—and its people—mattered just as much as discussions on AI and cryptography.More Than a Job: Why Community MattersRob Clyde shares his long-standing involvement with ISACA and reflects on the powerful role that professional associations play in cybersecurity careers. It's not just about certifications—though Clyde notes that employers often value them more than degrees—it's also about community, mentorship, and mutual support. When asked how many people landed a job because of someone in their local ISACA chapter, half the room raised their hands. That kind of connection is difficult to overstate.Clyde urges cybersecurity professionals to look beyond their company roles and invest in something that gives back—whether through volunteering, speaking, or simply showing up. “It's your career,” he says. “Take back control.”Facing Burnout and Legal Risk Head-OnThe group also addresses a growing issue: burnout. ISACA's latest research shows 66% of cybersecurity professionals are feeling more burned out than last year. For CISOs in particular, that pressure is compounded by personal liability—as in the case of former SolarWinds CISO Tim Brown being sued by the SEC. Clyde warns that such actions have a chilling effect, discouraging internal risk discussions and openness.To counteract that, he emphasizes the need for continuous learning and peer support as a defense, not only against burnout, but also isolation and fear.The Silent Threat of QuantumWhile AI dominated RSAC's headlines, Clyde raises a quieter but equally pressing concern: quantum computing. ISACA chose to focus its latest poll on this topic, revealing a significant gap between awareness and action. Despite widespread recognition that a breakthrough could “break the internet,” only 5% of respondents are taking proactive steps. Clyde sees this as a wake-up call. “The algorithms exist. Q Day is coming. We just don't know when.”From mental health to quantum readiness, this conversation makes it clear: cybersecurity isn't just a technology issue—it's a people issue. Listen to the full episode to hear what else we're missing.Learn more about ISACA: https://itspm.ag/isaca-96808⸻Guest: Rob Clyde, Board Director, Chair, Past Chair of the Board Directors at ISACA | https://www.linkedin.com/in/robclyde/ResourcesLearn more and catch more stories from ISACA: https://www.itspmagazine.com/directory/isacaStay tuned for an upcoming ITSPmagazine Webinar with ISACA: https://www.itspmagazine.com/webinarsISACA Quantum Pulse Poll 2025 and related resources: https://www.isaca.org/quantum-pulse-pollISACA State of Cybersecurity 2024 survey report: https://www.isaca.org/resources/reports/state-of-cybersecurity-2024Learn more and catch more stories from RSA Conference 2025 coverage: https://www.itspmagazine.com/rsac25______________________Keywords:sean martin, marco ciappelli, rob clyde, rsac2025, burnout, quantum, cryptography, certification, isaca, cybersecurity, brand story, brand marketing, marketing podcast, brand story podcast______________________Catch all of our event coverage: https://www.itspmagazine.com/technology-and-cybersecurity-conference-coverageWant to tell your Brand Story Briefing as part of our event coverage? Learn More 

At RSAC Conference 2025, the conversation with Rob Allen, Chief Product Officer at ThreatLocker, centered on something deceptively simple: making cybersecurity effective by making it manageable.During this on-location recap episode, Rob shares how ThreatLocker cut through the noise of flashy booths and AI buzzwords by focusing on meaningful, face-to-face conversations with customers and prospects. Their booth was an open, no-frills space—designed for real dialogue, not distractions. What caught people's attention, though, wasn't the booth layout—it was a live demonstration of a PowerShell-based attack using a rubber ducky device. It visually captured how traditional tools often miss malicious scripts and how ThreatLocker's controls shut it down immediately. That kind of simplicity, Rob explains, is the real differentiator.Zero Trust Is a Journey—But It Doesn't Have to Be ComplicatedOne key message Rob emphasizes is that true security doesn't come from piling on more tools. Too many organizations rely on overlapping detection and response solutions, which leads to confusion and technical debt. “If you have five different jackets and they're all winter coats, you're not prepared for summer,” Sean Martin jokes, reinforcing Rob's point that layers should be distinct, not redundant.ThreatLocker's approach simplifies Zero Trust by focusing on proactive control—limiting what can execute or communicate in the first place. Rob also points to the importance of vendor consolidation—not just from a purchasing standpoint but from an operational one. With ThreatLocker, multiple security capabilities are built natively into a single platform with one agent and one portal, avoiding the chaos of disjointed systems.From Technical Wins to Human ConnectionsThe conversation wraps with a reminder that cybersecurity isn't just about tools—it's about the people and community that make the work worthwhile. Rob, Marco Ciappelli, and Sean Martin reflect on their shared experiences around the event and even the lessons learned over a slice of Detroit-style pizza. While the crust may have been debatable, the camaraderie and commitment to doing security better were not.Learn more about ThreatLocker: https://itspm.ag/threatlocker-r974⸻Guest: Rob Allen, Chief Product Officer, ThreatLocker | https://www.linkedin.com/in/threatlockerrob/ResourcesLearn more and catch more stories from ThreatLocker: https://www.itspmagazine.com/directory/threatlockerLearn more and catch more stories from RSA Conference 2025 coverage: https://www.itspmagazine.com/rsac25______________________Keywords:sean martin, marco ciappelli, rob allen, cybersecurity, zero trust, threat prevention, powerShell, vendor consolidation, rsac2025, endpoint security, brand story, brand marketing, marketing podcast, brand story podcast______________________Catch all of our event coverage: https://www.itspmagazine.com/technology-and-cybersecurity-conference-coverageWant to tell your Brand Story Briefing as part of our event coverage? Learn More 

I know a ton of storytellers and creators and entrepreneurs, but I know exactly zero other people who have learned how to do what they do from both legendary news broadcasters and Kermit the Frog.Meet Andrew Davis. He is a powerhouse business speaker who's given speeches in 35 different countries, at more than 50 events every year. He speaks to audiences ranging from marketers and entrepreneurs to plumbers and physicians — and there may not be a storyteller who is this craft-driven and obsessed with telling amazing stories in the worlds of business, marketing, and customer experience.As an entrepreneur, Andrew has built and sold a marketing agency, produced docuseries for brand clients big and small, and authored multiple books about marketing and customer experience.In this episode, we dissect one of his signature stories. It's been with him for almost ten years, and he can customize it across audiences and projects to arrive at basically any insight he needs to teach. It's a rare look at how a true master of the craft executes the tiny things that create a big impact both for his audience and his business.Follow Andrew on LinkedInExplore his speaking, books, and other projects.***ABOUT ME, JAY ACUNZO:I help my clients package and communicate their expertise to differentiate & resonate, so it's easier to attract more and better clients. Through stronger messaging, speaking, and storytelling, you'll build your business on the impact of your ideas, not the volume of your marketing.Go from constantly chasing business to being highly sought, relying more on the influence of your ideas and less on the volume of your marketing.Subscribe to my free newsletter at jayacunzo.comWork with me one-on-one to fix your message or nail your next speech: jayacunzo.com/servicesBook me to speak to your group: jayacunzo.com/keynotesConnect with me on social: LinkedIn, Instagram, Bluesky***ENJOY THE SHOW? PLEASE SAY THANKS:Leave a review on Apple Podcasts Leave a rating on Spotify 

What if happiness is the most powerful brand strategy no one's paying attention to? Mark Lester, Co-Founder and CSO at Squint, joins us to talk about how brands can drive massive impact, not by leaning harder into industry claims or trend forecasts, but by reconnecting with something far more fundamental: joy. From reimagining Ollipop as a “happiness drink” to rebuilding brand trust one hike at a time, Mark shares how deep listening, emotional resonance, and strategic empathy can transform the way brands show up in the world.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Links and Information From the Episode Here: gravitygroup.com/podcast/the-happiness-advantageContinue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we'll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We're also on: Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketingChapters:(00:00) Introduction to Mark Lester(01:29) Mark's Journey to Launch His Own Agency, Squint(09:11) The Unhappiness Crisis & The Happiness Advantage in Brand Strategy(14:10) Case Study: The Success of Ollipop(22:57) Working with Nike on Women's Sports(26:55) The Importance of Relationships in Business(31:17) Empathy and Listening in the Industry(35:44) The Role of Hospitality in Branding(40:31) Embracing Responsibility and Peak Performance(43:04) Advice for Younger Marketers

Would you like to receive a FREE Marketing package worth $150,000? Crystal Williams is a creative innovator. Working with Lemon Seed Marketing, Service Nation, and an amazing team of top vendor-partners, Crystal created The Great American Brand Story Contest. Ready to take your marketing to the next level? The Great American Brand Story Contest is your opportunity to transform your HVAC, plumbing, or electrical company into an unforgettable brand. The winner will get a package worth $150,000. Listen to get the details, and don't miss out!

Fred Wilmot, CEO and co-founder of Detecteam, and Sebastien Tricaud, CTO and co-founder, bring a candid and critical take on cybersecurity's detection and response problem. Drawing on their collective experience—from roles at Splunk, Devo, and time spent in defense and offensive operations—they raise a core question: does any of the content, detections, or tooling security teams deploy actually work?The Detecteam founders challenge the industry's obsession with metrics like mean time to detect or respond, pointing out that these often measure operational efficiency—not true risk readiness. Instead, they propose a shift in thinking: stop optimizing broken processes and start creating better ones.At the heart of their work is a new approach to detection engineering—one that continuously generates and validates detections based on actual behavior, environmental context, and adversary tactics. It's about moving away from one-size-fits-all IOCs toward purpose-built, context-aware detections that evolve as threats do.Sebastien highlights the absurdity of relying on static, signature-based detection in a world of dynamic threats. Adversaries constantly change tactics, yet detection rules often sit unchanged for months. The platform they've built breaks detection down into a testable, iterative process—closing the gap between intel, engineering, and operations. Teams no longer need to rely on hope or external content packs—they can build, test, and validate detections in minutes.Fred explains the benefit in terms any CISO can understand: this isn't just detection—it's readiness. If a team can build a working detection in under 15 minutes, they beat the average breakout time of many attackers. That's a tangible advantage, especially when operating with limited personnel.This conversation isn't about a silver bullet or more noise—it's about clarity. What's working? What's not? And how do you know? For organizations seeking real impact in their security operations—not just activity—this episode explores a path forward that's faster, smarter, and grounded in reality.Learn more about Detecteam: https://itspm.ag/detecteam-21686Note: This story contains promotional content. Learn more.Guests: Fred Wilmot, Co-Founder & CEO, Detecteam | https://www.linkedin.com/in/fredwilmot/Sebastien Tricaud, Co-Founder & CTO, Detecteam | https://www.linkedin.com/in/tricaud/ResourcesLearn more and catch more stories from Detecteam: https://www.itspmagazine.com/directory/detecteamWebinar: Rethink, Don't Just Optimize: A New Philosophy for Intelligent Detection and Response — An ITSPmagazine Webinar with Detecteam | https://www.crowdcast.io/c/rethink-dont-just-optimize-a-new-philosophy-for-intelligent-detection-and-response-an-itspmagazine-webinar-with-detecteam-314ca046e634Learn more and catch more stories from RSA Conference 2025 coverage: https://www.itspmagazine.com/rsac25______________________Keywords:sean martin, fred wilmot, sebastien tricaud, detecteam, detection, cybersecurity, behavior, automation, red team, blue team, brand story, brand marketing, marketing podcast, brand story podcast______________________Catch all of our event coverage: https://www.itspmagazine.com/technology-and-cybersecurity-conference-coverageWant to tell your Brand Story Briefing as part of our event coverage? Learn More 

Organizations are demanding more from their IT management platforms—not just toolsets, but tailored systems that meet specific business and security objectives. Vivin Sathyan, Senior Technology Evangelist at ManageEngine, shares how the company is responding with an integrated approach that connects IT, security, and business outcomes.ManageEngine, a division of Zoho Corporation, now offers a suite of over 60 products that span identity and access management, SIEM, endpoint protection, service management, and analytics. These components don't just coexist—they interact contextually. Vivin outlines a real-world example from the healthcare sector, where a SIM tool detects abnormal login behavior, triggers an identity system to challenge access, and then logs the incident for IT service resolution. This integrated chain reflects a philosophy where response is not just fast, but connected and accountable.At the heart of the platform's effectiveness is contextual intelligence—layered between artificial intelligence and business insights—to power decision-making that aligns with enterprise risk and compliance needs. Whether it's SOC analysts triaging events, CIS admins handling system hygiene, or CISOs aligning actions with corporate goals, the tools are tailored to fit roles, not just generic functions. According to Vivin, this role-based approach is critical to eliminating silos and ensuring teams speak the same operational and risk language.AI continues to play a role in enhancing that coordination, but ManageEngine is cautious not to follow hype for its own sake. The company has invested in its own AI and ML capabilities since 2012, and recently launched an agent studio—but only after evaluating how new models can meaningfully add value. Vivin points out that enterprise use cases often benefit more from small, purpose-built language models than from massive general-purpose ones.Perhaps most compelling is ManageEngine's global-first strategy. With operations in nearly 190 countries and 18+ of its own data centers, the company prioritizes proximity to customers—not just for technical support, but for cultural understanding and local compliance. That closeness informs both product design and customer trust, especially as regulations around data sovereignty intensify.This episode challenges listeners to consider whether their tools are merely present—or actually connected. Are you enabling collaboration through context, or just stitching systems together and calling it a platform?Learn more about ManageEngine: https://itspm.ag/manageen-631623Note: This story contains promotional content. Learn more.Guest: Vivin Sathyan, Senior Technology Evangelist, ManageEngine | https://www.linkedin.com/in/vivin-sathyan/ResourcesLearn more and catch more stories from ManageEngine: https://www.itspmagazine.com/directory/manageengineLearn more and catch more stories from RSA Conference 2025 coverage: https://www.itspmagazine.com/rsac25______________________Keywords:sean martin, vivin sathyan, cybersecurity, ai, siem, identity, analytics, integration, platform, risk, brand story, brand marketing, marketing podcast, brand story podcast______________________Catch all of our event coverage: https://www.itspmagazine.com/technology-and-cybersecurity-conference-coverageWant to tell your Brand Story Briefing as part of our event coverage? Learn More 

In this episode, Subo Guha, Vice President of Product Management at Stellar Cyber, shares how the company is reshaping cybersecurity operations for managed service providers (MSPs) and their customers. Stellar Cyber's mission is to simplify security without compromising depth—making advanced cybersecurity capabilities accessible to organizations without enterprise-level resources.Subo walks through the foundations of their open XDR platform, which allows customers to retain the endpoint and network tools they already use—such as CrowdStrike or SentinelOne—without being locked into a single ecosystem. This flexibility proves especially valuable to MSSPs managing dozens or hundreds of customers with diverse toolsets, including those that have grown through acquisitions. The platform's modular sensor technology supports IT, OT, and hybrid environments, offering deep packet inspection, network detection, and even user behavior analytics to flag potential lateral movement or anomalous activity.One of the most compelling updates from the conversation is the introduction of their autonomous SOC capability. Subo emphasizes this is not about replacing humans but amplifying their efforts. The platform groups alerts into actionable cases, reducing noise and allowing analysts to respond faster. Built-in machine learning and threat intelligence feeds enrich data as it enters the system, helping determine if something is benign or a real threat.The episode also highlights new program launches like Infinity, which enhances business development and peer collaboration for MSSP partners, and their Cybersecurity Alliance, which deepens integration across a wide variety of security tools. These efforts reflect Stellar Cyber's strong commitment to ecosystem support and customer-centric growth.Subo closes by reinforcing the importance of scalability and affordability. Stellar Cyber offers a single platform with unified licensing to help MSSPs grow without adding complexity or cost. It's a clear statement: powerful security doesn't need to be out of reach for smaller teams or companies.This episode offers a practical view into what it takes to operationalize cybersecurity across diverse environments—and why automation with human collaboration is the path forward.Learn more about Stellar Cyber: https://itspm.ag/stellar-cyber--inc--357947Note: This story contains promotional content. Learn more.Guest: Subo Guha, Senior Vice President Product, Stellar Cyber | https://www.linkedin.com/in/suboguha/ResourcesLearn more and catch more stories from Stellar Cyber: https://www.itspmagazine.com/directory/stellarcyberLearn more and catch more stories from RSA Conference 2025 coverage: https://www.itspmagazine.com/rsac25______________________Keywords:sean martin, subo guha, xdr, mssp, cybersecurity, automation, soc, ai, ot, threat detection, brand story, brand marketing, marketing podcast, brand story podcast______________________Catch all of our event coverage: https://www.itspmagazine.com/technology-and-cybersecurity-conference-coverageWant to tell your Brand Story Briefing as part of our event coverage? Learn More 

There's a big difference between people hearing your words and understanding you. There's an even bigger gap between understanding and caring. How can we communicate in ways that ensure others care about our ideas, our messages, our businesses? In this solo episode, a look at two moments involving two very different communicators: Roy Kent, the character from Ted Lasso, and author and speaker Seth Godin.We'll dissect both moments and make sense of what they do differently. It's a stark reminder that communicating in ways that resonate is available to us all, if only we'd meet those moments and make a simple switch compared to our natural tendencies.I loved putting this episode together for you! Please enjoy.***ABOUT ME, JAY ACUNZO:I help my clients package and communicate their expertise to differentiate & resonate, so it's easier to attract more and better clients. Through stronger messaging, speaking, and storytelling, you'll build your business on the impact of your ideas, not the volume of your marketing.Go from constantly chasing business to being highly sought, relying more on the influence of your ideas and less on the volume of your marketing.Subscribe to my free newsletter at jayacunzo.comWork with me one-on-one to fix your message or nail your next speech: jayacunzo.com/servicesBook me to speak to your group: jayacunzo.com/keynotesConnect with me on social: LinkedIn, Instagram, Bluesky***ENJOY THE SHOW? PLEASE SAY THANKS:Leave a review on Apple Podcasts Leave a rating on Spotify 

In this on-location conversation recorded during RSAC 2025, attorney, investor, and strategic advisor Yair Geva shares a global perspective shaped by years of legal counsel, venture investing, and deal-making across Israel, Europe, and the U.S. Geva offers unique insight into how cybersecurity, AI, and M&A are not only intersecting—but actively reshaping—the tech ecosystem.More than just a legal expert, Geva advises early-stage founders and institutional investors across markets, helping them navigate cultural, legal, and strategic gaps. With over 50 personal investments and a strong focus on cybersecurity in recent institutional activity, his perspective reflects where real momentum is building—and how smart capital is being deployed.AI Acceleration and M&A HesitationAccording to Geva, the accelerating capabilities of AI have created a strange paradox: in some sectors, VCs are hesitant to invest because the pace of change undermines long-term confidence. Yet in cybersecurity, AI is acting as a catalyst, not a caution. Cyber-AI combinations are among the few domains where deals are still moving quickly. He points to recent acquisitions—such as Palo Alto Networks' move on Protect AI—as a sign that strategic consolidation is alive and well, even if overall deal volume remains lighter than expected.Cyber Due Diligence Is Now Table StakesAcross all industries, cybersecurity evaluations have become a non-negotiable part of M&A. Whether acquiring a fashion brand or a software firm, buyers now expect a clear security posture, detailed risk management plans, and full disclosure of any prior breaches. Geva notes that incident response experience, when managed professionally, can actually serve as a confidence builder in the eyes of strategic buyers.From Global Hubs to Human ConnectionsWhile San Francisco remains a major force, Geva sees increasing momentum in New York, London, and Tel Aviv. Yet across all markets, he emphasizes that human relationships—trust, cultural understanding, and cross-border collaboration—ultimately drive deal success more than any legal document or term sheet.With a front-row seat to innovation and a hand in building the bridges that power global tech growth, Yair Geva is helping define the next chapter of cybersecurity, AI, and strategic investment.Listen to the full conversation to hear what's shaping the deals behind tomorrow's cybersecurity innovations.Note: This story contains promotional content. Learn more.Guest: Yair Geva, Attorney and Investor | https://www.linkedin.com/in/yairgeva/ResourcesLearn more and catch more stories from RSA Conference 2025 coverage: https://www.itspmagazine.com/rsac25______________________Keywords:sean martin, marco ciappelli, yair geva, cybersecurity, investment, ai, m&a, venture, resilience, innovation, brand story, brand marketing, marketing podcast, brand story podcast______________________Catch all of our event coverage: https://www.itspmagazine.com/technology-and-cybersecurity-conference-coverageWant to tell your Brand Story Briefing as part of our event coverage? Learn More 

In this episode, Sean Martin speaks with Richard Seiersen, Chief Risk Technology Officer at Qualys, about a new way to think about cybersecurity—one that puts value and business resilience at the center, not just threats.Richard shares the thinking behind Qualys' Risk Operations Center, a new approach that responds directly to a common pain point: organizations struggling to manage vast amounts of telemetry from dozens of security tools without clear direction on how to act. Instead of forcing companies to build and maintain massive internal platforms just to piece together asset, vulnerability, and threat data, Qualys is creating a system to operationalize risk as a real-time, measurable business function.With a background that includes serving as Chief Risk Officer at a cyber insurance firm and co-authoring foundational books like How to Measure Anything in Cybersecurity Risk and The Metrics Manifesto, Richard frames the conversation in practical business terms. He emphasizes that success is not just about detecting threats, but about understanding where value exists in the business, and how to protect it efficiently.From Security Operations to Risk OperationsWhile a traditional SOC focuses on attack surface and compromise detection, the Risk Operations Center is designed to understand, prioritize, and mitigate value at risk. Richard describes how this involves normalizing data across environments, connecting asset identities—including ephemeral and composite digital assets—and aligning technical activity to business impact.The Risk Operations Center enables teams to think in terms of risk surface, not just threat surface, by giving security leaders visibility into what matters most—and the tools to act accordingly. And importantly, it does so without increasing headcount.A CISO's Role in the Business of RiskRichard challenges security leaders to break away from purely tactical work and lean into business alignment. He argues that boards want CISOs who think strategically—who can talk about capital reserves, residual risk, and how mitigation and transfer can be measured against business outcomes. In his words, “A successful business is in the business of exposing more value to more people… security must understand and support that mission.”This episode is packed with ideas worth listening to and sharing. What would your version of a Risk Operations Center look like?Learn more about Qualys: https://itspm.ag/qualys-908446Note: This story contains promotional content. Learn more.Guest: Rich Seiersen, Chief Risk Technology Officer, Qualys | https://www.linkedin.com/in/richardseiersen/ResourcesLearn more and catch more stories from Qualys: https://www.itspmagazine.com/directory/qualysLearn more and catch more stories from RSA Conference 2025 coverage: https://www.itspmagazine.com/rsac25______________________Keywords:sean martin, richard seiersen, risk, cybersecurity, data, resilience, telemetry, automation, ciso, soc, brand story, brand marketing, marketing podcast, brand story podcast______________________Catch all of our event coverage: https://www.itspmagazine.com/technology-and-cybersecurity-conference-coverageWant to tell your Brand Story Briefing as part of our event coverage? Learn More 

Kubernetes revolutionized the way software is built, deployed, and managed, offering engineers unprecedented agility and portability. But as Edera co-founder and CEO Emily Long shares, the speed and flexibility of containerization came with overlooked tradeoffs—especially in security. What started as a developer-driven movement to accelerate software delivery has now left security and infrastructure teams scrambling to contain risks that were never part of Kubernetes' original design.Emily outlines a critical flaw: Kubernetes wasn't built for multi-tenancy. As a result, shared kernels across workloads—whether across customers or internal environments—introduce lateral movement risks. In her words, “A container isn't real—it's just a set of processes.” And when containers share a kernel, a single exploit can become a system-wide threat.Edera addresses this gap by rethinking how containers are run—not rebuilt. Drawing from hypervisor tech like Xen and modernizing it with memory-safe Rust, Edera creates isolated “zones” for containers that enforce true separation without the overhead and complexity of traditional virtual machines. This isolation doesn't disrupt developer workflows, integrates easily at the infrastructure layer, and doesn't require retraining or restructuring CI/CD pipelines. It's secure by design, without compromising performance or portability.The impact is significant. Infrastructure teams gain the ability to enforce security policies without sacrificing cost efficiency. Developers keep their flow. And security professionals get something rare in today's ecosystem: true prevention. Instead of chasing billions of alerts and layering multiple observability tools in hopes of finding the needle in the haystack, teams using Edera can reduce the noise and gain context that actually matters.Emily also touches on the future—including the role of AI and “vibe coding,” and why true infrastructure-level security is essential as code generation becomes more automated and complex. With GPU security on their radar and a hardware-agnostic architecture, Edera is preparing not just for today's container sprawl, but tomorrow's AI-powered compute environments.This is more than a product pitch—it's a reframing of how we define and implement security at the container level. The full conversation reveals what's possible when performance, portability, and protection are no longer at odds.Learn more about Edera: https://itspm.ag/edera-434868Note: This story contains promotional content. Learn more.Guest: Emily Long, Founder and CEO, Edera | https://www.linkedin.com/in/emily-long-7a194b4/ResourcesLearn more and catch more stories from Edera: https://www.itspmagazine.com/directory/ederaLearn more and catch more stories from RSA Conference 2025 coverage: https://www.itspmagazine.com/rsac25______________________Keywords:sean martin, emily long, containers, kubernetes, hypervisor, multi-tenancy, devsecops, infrastructure, virtualization, cybersecurity, brand story, brand marketing, marketing podcast, brand story podcast______________________Catch all of our event coverage: https://www.itspmagazine.com/technology-and-cybersecurity-conference-coverageWant to tell your Brand Story Briefing as part of our event coverage? Learn More 

Charles Henderson, who leads the cybersecurity services division at Coalfire, shares how the company is reimagining offensive and defensive operations through a programmatic lens that prioritizes outcomes over checkboxes. His team, made up of practitioners with deep experience and creative drive, brings offensive testing and exposure management together with defensive services and managed offerings to address full-spectrum cybersecurity needs. The focus isn't on commoditized services—it's on what actually makes a difference.At the heart of the conversation is the idea that cybersecurity is a team sport. Henderson draws parallels between the improvisation of music and the tactics of both attackers and defenders. Both require rhythm, creativity, and cohesion. The myth of the lone hero doesn't hold up anymore—effective cybersecurity programs are driven by collaboration across specialties and by combining services in ways that amplify their value.Coalfire's evolution reflects this shift. It's not just about running a penetration test or red team operation in isolation. It's about integrating those efforts into a broader mission-focused program, tailored to real threats and measured against what matters most. Henderson emphasizes that CISOs are no longer content with piecemeal assessments; they're seeking simplified, strategic programs with measurable outcomes.The conversation also touches on the importance of storytelling in cybersecurity reporting. Henderson underscores the need for findings to be communicated in ways that resonate with technical teams, security leaders, and the board. It's about enabling CISOs to own the narrative, armed with context, clarity, and confidence.Henderson's reflections on the early days of hacker culture—when gatherings like HoCon and early Def Cons were more about curiosity and camaraderie than business—bring a human dimension to the discussion. That same passion still fuels many practitioners today, and Coalfire is committed to nurturing it through talent development and internships, helping the next generation find their voice, their challenge, and yes, even their hacker handle.This episode offers a look at how to build programs, teams, and mindsets that are ready to lead—not follow—on the cybersecurity front.Learn more about Coalfire: https://itspm.ag/coalfire-yj4wNote: This story contains promotional content. Learn more.Guest: Charles Henderson, Executive Vice President of Cyber Security Services, Coalfire | https://www.linkedin.com/in/angustx/ResourcesLearn more and catch more stories from Coalfire: https://www.itspmagazine.com/directory/coalfireLearn more and catch more stories from RSA Conference 2025 coverage: https://www.itspmagazine.com/rsac25______________________Keywords:charles henderson, sean martin, coalfire, red teaming, penetration testing, cybersecurity services, exposure management, ciso, threat intelligence, hacker culture, brand story, brand marketing, marketing podcast, brand story podcast______________________Catch all of our event coverage: https://www.itspmagazine.com/technology-and-cybersecurity-conference-coverageWant to tell your Brand Story Briefing as part of our event coverage? Learn More 

At RSAC Conference 2025, Rupesh Chokshi, Senior Vice President and General Manager of the Application Security Group at Akamai, joined ITSPmagazine to share critical insights into the dual role AI is playing in cybersecurity today—and what Akamai is doing about it.Chokshi lays out the landscape with clarity: while AI is unlocking powerful new capabilities for defenders, it's also accelerating innovation for attackers. From bot mitigation and behavioral DDoS to adaptive security engines, Akamai has used machine learning for over a decade to enhance protection, but the scale and complexity of threats have entered a new era.The API and Web Application Threat SurgeReferencing Akamai's latest State of the Internet report, Chokshi cites a 33% year-over-year rise in web application and API attacks—topping 311 billion threats. More than 150 billion of these were API-related. The reason is simple: APIs are the backbone of modern applications, yet many organizations lack visibility into how many they have or where they're exposed. Shadow and zombie APIs are quietly expanding attack surfaces without sufficient monitoring or defense.Chokshi shares that in early customer discovery sessions, organizations often uncover tens of thousands of APIs they weren't actively tracking—making them easy targets for business logic abuse, credential theft, and data exfiltration.Introducing Akamai's Firewall for AIAkamai is addressing another critical gap with the launch of its new Firewall for AI. Designed for both internal and customer-facing generative AI applications, this solution focuses on securing runtime environments. It detects and blocks issues like prompt injection, PII leakage, and toxic language using scalable, automated analysis at the edge—reducing friction for deployment while enhancing visibility and governance.In early testing, Akamai found that 6% of traffic to a single LLM-based customer chatbot involved suspicious activity. That volume—within just 100,000 requests—highlights the urgency of runtime protections for AI workloads.Enabling Security LeadershipChokshi emphasizes that modern security teams must engage collaboratively with business and data teams. As AI adoption outpaces security budgets, CISOs are looking for trusted, easy-to-deploy solutions that enable—not hinder—innovation. Akamai's goal: deliver scalable protections with minimal disruption, while helping security leaders shoulder the growing burden of AI risk.Learn more about Akamai: https://itspm.ag/akamailbwcNote: This story contains promotional content. Learn more.Guest: Rupesh Chokshi, SVP & General Manager, Application Security, Akamai | https://www.linkedin.com/in/rupeshchokshi/ResourcesLearn more and catch more stories from Akamai: https://www.itspmagazine.com/directory/akamaiLearn more and catch more stories from RSA Conference 2025 coverage: https://www.itspmagazine.com/rsac25______________________Keywords:sean martin, rupesh chokshi, akamai, rsac, ai, security, cisos, api, firewall, llm, brand story, brand marketing, marketing podcast, brand story podcast______________________Catch all of our event coverage: https://www.itspmagazine.com/technology-and-cybersecurity-conference-coverageWant to tell your Brand Story Briefing as part of our event coverage? Learn More 

In this RSAC 2025 episode, Sean Martin sits down with Steve Schlarman, Senior Director of Product Management at Archer Integrated Risk Management, to explore how organizations are rethinking compliance and risk—not just as a box to check, but as a business enabler.At the center of the conversation is Archer Evolve, a new platform intentionally designed to move beyond legacy GRC workflows. Built on years of insight from customers and aligned with the company's post-RSA independence, Evolve aims to modernize how compliance and risk teams operate. That includes automating burdensome regulatory processes, surfacing business-relevant risk insights, and supporting more strategic decision-making.One standout capability comes from Archer's integration of Compliance.ai, a regulatory tech firm the company acquired to accelerate its transformation. By applying AI tuned specifically for the language of compliance, Archer can now help customers reduce review time per regulatory obligation from 100 hours to just a few. That's more than a productivity gain—it's a structural shift in how companies adapt to nonstop regulatory change.Another critical area is quantifying risk. Rather than relying on subjective heat maps, Archer enables organizations to calculate loss exposure in real terms. This creates a foundation for executive conversations rooted in financial and operational impact, not just abstract threat levels. That same quantitative view can be applied to understanding the cost of controls—ensuring that investments align with real business risk, rather than piling on complexity for the sake of coverage.The conversation closes on a powerful shift: risk and compliance teams freeing up time and brainpower to collaborate directly with the business. With the manual grunt work automated and controls mapped more intelligently, these teams can help shape new services and strategic initiatives—safely and confidently.This episode isn't just about software or frameworks. It's about what happens when governance becomes a driver of value, not just a reaction to fear.Listen in to hear how Archer is helping turn risk and compliance from operational drag into business advantage.Learn more about Archer Integrated Risk Management: https://itspm.ag/rsaarchwebNote: This story contains promotional content. Learn more.Guest: Steve Schlarman, Senior Director, Product Management, Archer Integrated Risk Management | https://www.linkedin.com/in/steveschlarman/ResourcesLearn more and catch more stories from Archer Integrated Risk Management: https://www.itspmagazine.com/directory/archerLearn more and catch more stories from RSA Conference 2025 coverage: https://www.itspmagazine.com/rsac25______________________Keywords:sean martin, steve schlarman, risk, compliance, ai, governance, grc, quantification, controls, automation, brand story, brand marketing, marketing podcast, brand story podcast______________________Catch all of our event coverage: https://www.itspmagazine.com/technology-and-cybersecurity-conference-coverageWant to tell your Brand Story Briefing as part of our event coverage? Learn More 

In today's threat environment, it's not enough to back up your data—you have to be able to trust that those backups will be there when you need them. That's the message from Sterling Wilson, Field CTO at Object First, during his conversation at RSAC Conference 2025.Object First is purpose-built for Veeam environments, offering out-of-the-box immutability (OOTBI) with a hardened, on-premises appliance. The goal is simple but critical: make backup security both powerful and practical. With backup credentials often doubling as access credentials for storage infrastructure, organizations expose themselves to unnecessary risk. Object First separates those duties by design, reducing the attack surface and protecting data even when attackers have admin credentials in hand.Immutability as a Foundation—Not a FeatureThe conversation highlights data from a recent ESG study showing that 81% of respondents recognize immutable object storage as the most secure way to protect backup data. True immutability means data cannot be modified or deleted until a set retention period expires—an essential safeguard when facing ransomware or insider threats. But Sterling emphasizes that immutability alone isn't enough. Backup policies, storage access, and data workflows must be segmented and secured.Zero Trust for Backup InfrastructureZero trust principles—verify explicitly, assume breach, enforce least privilege—have gained ground across networks and applications. But few organizations extend those principles into the backup layer. Object First applies zero trust directly to backup infrastructure through what they call zero trust data resilience. That includes verifying credentials at every step and ensuring backup jobs can't alter storage configurations.A Real-World Test: Marysville School DistrictWhen Marysville School District suffered a ransomware attack, nearly every system was compromised—except the Object First appliance. The attacker had administrative credentials, but couldn't access or encrypt the immutable backups. Thanks to the secure design and separation of permissions, recovery was possible—demonstrating that trust in your backups can't be assumed; it must be enforced by design.Meeting Customers Where They AreTo support both partners and end customers, Object First now offers OOTBI through a consumption-based model. Whether organizations are managing remote offices or scaling their environments quickly, the new model provides flexibility without compromising security or simplicity.Learn more about Object First: https://itspm.ag/object-first-2gjlNote: This story contains promotional content. Learn more.Guest: Sterling Wilson, Field CTO, Object First | https://www.linkedin.com/in/sterling-wilson/ResourcesLearn more and catch more stories from Object First: https://www.itspmagazine.com/directory/object-firstLearn more and catch more stories from RSA Conference 2025 coverage: https://www.itspmagazine.com/rsac25______________________Keywords:sean martin, sterling wilson, ransomware, immutability, backups, cybersecurity, zero trust, data protection, veeam, recovery, brand story, brand marketing, marketing podcast, brand story podcast______________________Catch all of our event coverage: https://www.itspmagazine.com/technology-and-cybersecurity-conference-coverageWant to tell your Brand Story Briefing as part of our event coverage? Learn More 

Quantum computing and AI are no longer theoretical concepts for tomorrow—they're shaping how organizations must secure their infrastructure today. In this episode of the podcast, Marc Manzano, General Manager of Cybersecurity at SandboxAQ, joins the conversation to share how his team is helping organizations confront some of the most urgent and complex cybersecurity shifts of our time.SandboxAQ, a company spun out of Alphabet, operates at the intersection of quantum technology and artificial intelligence. Manzano highlights two immediate challenges that demand new approaches: the looming need for quantum-resistant cryptography and the unchecked proliferation of AI agents across enterprise systems.Post-Quantum Migration and Cryptographic AgilityManzano describes an industry-wide need for massive cryptographic migration in response to the quantum threat. But rather than treating it as a one-time fix, SandboxAQ promotes cryptographic agility—a framework that enables organizations to dynamically and automatically rotate credentials, replace algorithms, and manage certificates in real-time. Their approach replaces decades of static key management practices with a modern, policy-driven control plane. It's not just about surviving the post-quantum era—it's about staying ready for whatever comes next.Taming the Complexity of AI Agents and Non-Human IdentitiesThe second challenge is the surge of non-human identities—AI agents, machine workloads, and ephemeral cloud infrastructure. SandboxAQ's platform provides continuous visibility and control over what software is running, who or what it communicates with, and whether it adheres to security policies. This approach helps teams move beyond manual, one-off audits to real-time monitoring, dramatically improving how organizations manage software supply chain risks.Real Use Cases with Measurable ImpactManzano shares practical examples of how SandboxAQ's technology is being used in complex environments like large banks—where decades of M&A activity have created fragmented infrastructure. Their platform unifies cryptographic and identity management through a single pane of glass, helping security teams act faster with less friction. Another use case? Reducing vendor risk assessment from months to minutes, allowing security teams to assess software posture quickly and continuously.Whether it's quantum cryptography, AI risk, or identity control—this isn't a vision for 2030. It's a call to action for today.Learn more about SandboxAQ: https://itspm.ag/sandboxaq-j2enNote: This story contains promotional content. Learn more.Guest: Marc Manzano, General Manager of Cybersecurity at SandboxAQ | https://www.linkedin.com/in/marcmanzano/ResourcesLearn more and catch more stories from SandboxAQ: https://www.itspmagazine.com/directory/sandboxaqLearn more and catch more stories from RSA Conference 2025 coverage: https://www.itspmagazine.com/rsac25______________________Keywords:marc manzano, marco ciappelli, sean martin, cryptography, quantum, ai, cybersecurity, nonhuman, keymanagement, rsac2025, brand story, brand marketing, marketing podcast, brand story podcast______________________Catch all of our event coverage: https://www.itspmagazine.com/technology-and-cybersecurity-conference-coverageWant to tell your Brand Story Briefing as part of our event coverage? Learn More 

In this on-location episode recorded at the RSAC Conference, Sean Martin and Marco Ciappelli sit down once again with Rob Allen, Chief Product Officer at ThreatLocker, to unpack what Zero Trust really looks like in practice—and how organizations can actually get started without feeling buried by complexity.Rather than focusing on theory or buzzwords, Rob lays out a clear path that begins with visibility. “You can't control what you can't see,” he explains. The first step toward Zero Trust is deploying lightweight agents that automatically build a view of the software running across your environment. From there, policies can be crafted to default-deny unknown applications, while still enabling legitimate business needs through controlled exceptions.The Zero Trust Mindset: Assume Breach, Limit AccessRob echoes the federal mandate definition of Zero Trust: assume a breach has already occurred and limit access to only what is needed. This assumption flips the defensive posture from reactive to proactive. It's not about waiting to detect bad behavior—it's about blocking the behavior before it starts.The ThreatLocker approach stands out because it focuses on removing the traditional “heavy lift” often associated with Zero Trust implementations. Rob highlights how some organizations have spent years trying (and failing) to activate overly complex systems, only to end up stuck with unused tools and endless false positives. ThreatLocker's automation is designed to lower that barrier and get organizations to meaningful control faster.Modern Threats, Simplified DefensesAs AI accelerates the creation of polymorphic malware and low-code attack scripts, Zero Trust offers a counterweight. Deny-by-default policies don't require knowing every new threat—just clear guardrails that prevent unauthorized activity, no matter how it's created. Whether it's PowerShell scripts exfiltrating data or AI-generated exploits, proactive controls make it harder for attackers to operate undetected.This episode reframes Zero Trust from an overwhelming project into a series of achievable, common-sense steps. If you're ready to hear what it takes to stop chasing false positives and start building a safer, more controlled environment, this conversation is for you.Learn more about ThreatLocker: https://itspm.ag/threatlocker-r974Note: This story contains promotional content. Learn more.Guest: Rob Allen, Chief Product Officer, ThreatLocker | https://www.linkedin.com/in/threatlockerrob/ResourcesLearn more and catch more stories from ThreatLocker: https://www.itspmagazine.com/directory/threatlockerLearn more and catch more stories from RSA Conference 2025 coverage: https://www.itspmagazine.com/rsac25______________________Keywords:sean martin, marco ciappelli, rob allen, zero trust, cybersecurity, visibility, access control, proactive defense, ai threats, policy automation, brand story, brand marketing, marketing podcast, brand story podcast______________________Catch all of our event coverage: https://www.itspmagazine.com/technology-and-cybersecurity-conference-coverageWant to tell your Brand Story Briefing as part of our event coverage? Learn More 

Send us a textVisibility on Amazon in 2025 depends on how you structure your listings. This breakdown covers the areas that directly affect SEO performance. Simple, real tips sellers can apply today.Grab the free SEO toolkit made for serious Amazon sellers: https://bit.ly/42GYZUj#AmazonSEO #AmazonListingTips #EcommerceMarketing #AmazonFBA #ProductRankingWatch these videos on YouTube:Common Amazon PPC MYTHS: https://www.youtube.com/watch?v=32_NakX81X0&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569Amazon PPC Tier Rankings: https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2-----------------------------------------------Having trouble with SEO, PPC, or listing issues?  Send it to us: https://myamazonguy.com/contact/?utm_source=YouTube&utm_medium=referral&utm_campaign=Contact%20UsNeed expert advise with your SEO strategy? Book a call with us: https://bit.ly/44uHuaRTimestamps00:05 - What Matters Most in 2025 SEO00:24 - Why Your Listing Title is Critical01:00 - Understanding Amazon URL Keywords01:44 - Changing Slugs for Google SEO02:44 - Backend Fields You Shouldn't Miss03:36 - Bullet Points and SEO Phases Explained04:59 - The Power of Brand Story for SEO06:03 - What to Know About A+ Content Alt Text08:16 - How Generic Keywords Work Now09:31 - Backend Setup for Indexing10:38 - How to Track SEO Performance with Cerebro12:22 - Competitor Brand Keyword Risks13:01 - Best Practices for Finding New Keywords13:56 - Four SEO Phases Explained15:27 - Why Organic Indexing Beats Paid Rankings16:12 - Final SEO Advice for 2025----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

The cybersecurity workforce shortage isn't a new problem—but according to Jamie Norton, Board Director at ISACA, it's one that's getting worse. In this on-location conversation during RSAC Conference 2025, Norton shares how ISACA is not only acknowledging this persistent gap but actively building pathways to close it, especially for early-career professionals.While many know ISACA for its certifications and events, Norton emphasizes that the organization's mission goes much deeper—supporting digital trust through education, community, and career development. One key area of focus: helping individuals navigate every phase of their professional journey, from new graduates to seasoned leaders. That includes new offerings like the Certified Cyber Operations Analyst (CCOA) credential, designed specifically to meet the growing demand for technical, hands-on skills in security operations roles.What's driving this shift? Norton points to employer demand for candidates who can walk into SOC and technical analyst roles with practical experience. The CCOA was created based on feedback from ISACA's 185,000+ global members and a wide network of hiring organizations, all highlighting the same pain point: early-stage roles are difficult to fill, not because people aren't interested, but because too many can't prove their skills in ways hiring managers understand.ISACA's response is both strategic and community-driven. Certification development is rooted in large-scale data analysis and enhanced by input from members around the world, ensuring each program reflects real-world needs. At the same time, ISACA recognizes that certifications alone don't create confidence. Community and mentorship matter—especially for those struggling with imposter syndrome or breaking into the field from non-traditional backgrounds.Looking ahead, ISACA is investing in career journey tools, AI-focused certifications, and guidance for post-quantum readiness—all while continuing to support members through local chapters and global programs.For those hiring, job-seeking, or guiding others into the field, this episode offers a grounded, forward-looking view into how one organization is equipping the cybersecurity workforce for the work that matters now—and what's coming next.Learn more about ISACA: https://itspm.ag/isaca-96808Note: This story contains promotional content. Learn more.Guest: Jamie Norton, Director Board of Directors, ISACA | https://www.linkedin.com/in/jamienorton/ResourcesLearn more and catch more stories from ISACA: https://www.itspmagazine.com/directory/isacaLearn more and catch more stories from RSA Conference 2025 coverage: https://www.itspmagazine.com/rsac25______________________Keywords:jamie norton, sean martin, marco ciappelli, cybersecurity, certifications, workforce, skills, governance, community, careers, brand story, brand marketing, marketing podcast, brand story podcast______________________Catch all of our event coverage: https://www.itspmagazine.com/technology-and-cybersecurity-conference-coverageWant to tell your Brand Story Briefing as part of our event coverage? Learn More 

When it comes to cybersecurity, corporate executives are often the most targeted individuals—but their greatest vulnerabilities may lie beyond the office walls. In this episode recorded live at RSAC Conference 2025, Dr. Chris Pierson, Founder and CEO of BlackCloak, joins hosts Sean Martin and Marco Ciappelli to unpack why digital executive protection is now a business necessity, not a luxury.Dr. Pierson—a former two-time CISO, DHS cybersecurity advisor, and chief privacy officer—explains how BlackCloak addresses a long-ignored problem: the personal digital exposure of high-profile individuals and their families. From compromised home networks and identity theft to impersonation scams powered by deepfake technology, today's cyber threats easily bypass corporate defenses by exploiting softer targets at home.Digital Protection That Mirrors Physical SecurityJust as companies rely on third-party providers for health insurance or physical executive protection, Dr. Pierson advocates for a dedicated, privacy-conscious solution for securing personal digital lives. BlackCloak functions as a concierge-style service, guiding individuals through essential steps like securing high-risk accounts, managing privacy settings, shrinking their attack surface, and implementing a modern, multifactor verification system to prevent impersonation attacks.A Framework for ActionAt RSAC, Dr. Pierson unveiled BlackCloak's Digital Executive Protection Framework—a practical tool that includes 14 tenets and over 100 specific actions to assess and improve personal digital security maturity. The goal: help organizations prioritize what matters most. Instead of trying to secure every account or device equally, the framework focuses attention on high-value targets like banking credentials, communication platforms, and personal data exposed via data brokers.From Deepfakes to Real-World ConsequencesPierson also highlights the alarming growth of AI-powered impersonation attacks. With 42% of surveyed CISOs reporting executive-targeted deepfake incidents, and financial losses climbing, companies must think differently. It's not just about technology—it's about trust, relationships, and verification at every level of communication.This episode sheds light on how executive protection is evolving—and why your organization should consider extending its security strategy beyond the boardroom. To see how BlackCloak is redefining protection for the C-suite and their families, listen to the full episode.Learn more about BlackCloak: https://itspm.ag/itspbcwebNote: This story contains promotional content. Learn more.Guest: Chris Pierson, Founder & CEO, BlackCloak | https://www.linkedin.com/in/drchristopherpierson/ ResourcesLearn more and catch more stories from BlackCloak: https://www.itspmagazine.com/directory/blackcloakLearn more and catch more stories from RSA Conference 2025 coverage: https://www.itspmagazine.com/rsac25______________________Keywords:sean martin, marco ciappelli, chris pierson, cybersecurity, privacy, deepfakes, identity, executives, framework, protection, brand story, brand marketing, marketing podcast, brand story podcast______________________Catch all of our event coverage: https://www.itspmagazine.com/technology-and-cybersecurity-conference-coverageWant to tell your Brand Story Briefing as part of our event coverage? Learn More 

Storage often sits in the background of cybersecurity conversations—but not at Infinidat. In this episode, Eric Herzog, Chief Marketing Officer of Infinidat, joins Sean Martin to challenge the notion that storage is simply infrastructure. With decades of experience at IBM and EMC before joining Infinidat, Herzog explains why storage needs to be both operationally efficient and cyber-aware.Cyber Resilience, Not Just StorageAccording to Herzog, today's enterprise buyers—especially those in the Global Fortune 2000—aren't just asking how to store data. They're asking how to protect it when things go wrong. That's why Infinidat integrates automated cyber protection directly into its storage platforms, working with tools like Splunk, Microsoft Sentinel, and IBM QRadar. The goal: remove the silos between infrastructure and cybersecurity teams and eliminate the need for manual intervention during an attack or compromise.Built-In Defense and Blazing-Fast RecoveryThe integration isn't cosmetic. Infinidat offers immutable snapshots, forensic environments, and logical air gaps as part of its storage operating system—no additional hardware or third-party tools required. When a threat is detected, the system can automatically trigger actions and even guarantee data recovery in under one minute for primary storage and under 20 minutes for backups—regardless of the dataset size. And yes, those guarantees are provided in writing.Real-World Scenarios, Real Business OutcomesHerzog shares examples from finance, healthcare, and manufacturing customers—one of which performs immutable snapshots every 15 minutes and scans data twice a week to proactively detect threats. Another customer reduced from 288 all-flash storage floor tiles to just 61 with Infinidat, freeing up 11 storage admins to address other business needs—not to cut staff, but to solve the IT skills shortage in more strategic ways.Simplified Operations, Smarter SecurityThe message is clear: storage can't be an afterthought in enterprise cybersecurity strategies. Infinidat is proving that security features need to be embedded, not bolted on—and that automation, integration, and performance can all coexist. For organizations juggling compliance requirements, sprawling infrastructure, and lean security teams, this approach delivers both peace of mind and measurable business value.Learn more about Infinidat: https://itspm.ag/infini3o5dNote: This story contains promotional content. Learn more.Guest: Eric Herzog, Chief Marketing Officer, Infinidat | https://www.linkedin.com/in/erherzog/ResourcesLearn more and catch more stories from Infinidat: https://www.itspmagazine.com/directory/infinidatLearn more and catch more stories from RSA Conference 2025 coverage: https://www.itspmagazine.com/rsac25______________________Keywords:sean martin, eric herzog, storage, cybersecurity, automation, resilience, ransomware, recovery, enterprise, soc, brand story, brand marketing, marketing podcast, brand story podcast______________________Catch all of our event coverage: https://www.itspmagazine.com/technology-and-cybersecurity-conference-coverageWant to tell your Brand Story Briefing as part of our event coverage? Learn More 

In this On Location Brand Story episode, Sean Martin speaks with Hugh Njemanze, Founder and CEO of Anomali, who has been at the center of cybersecurity operations since the early days of SIEM. Known for his prior work at ArcSight and now leading Anomali, Hugh shares what's driving a dramatic shift in how security teams access, analyze, and act on data.Anomali's latest offering—a native cloud-based next-generation SIEM—goes beyond traditional detection. It combines high-performance threat intelligence with agentic AI to deliver answers and take action in ways that legacy platforms simply cannot. Rather than querying data manually or relying on slow pipelines, the system dynamically spins up thousands of cloud resources to answer complex security questions in seconds.Agentic AI Meets Threat IntelligenceHugh walks through how agentic AI, purpose-built for security, breaks new ground. Unlike general-purpose models, Anomali's AI operates within a secure, bounded dataset tailored to the customer's environment. It can ingest a hundred-page threat briefing, extract references to actors and tactics, map those to the MITRE ATT&CK framework, and assess the organization's specific exposure—all in moments. Then it goes a step further: evaluating past events, checking defenses, and recommending mitigations. This isn't just contextual awareness—it's operational intelligence at speed and scale.Making Security More Human-CentricOne clear theme emerges: the democratization of security tools. With Anomali's design, teams no longer need to rely on a few highly trained specialists. Broader teams can engage directly with the platform, reducing burnout and turnover, and increasing organizational resilience. Managers and security leaders now shift focus to prioritization, strategic decision-making, and meaningful business conversations—like aligning defenses to M&A activity or reporting to the board with clarity on risk.Real-World Results and Risk InsightsCustomers are already seeing measurable benefits: an 88% reduction in incidents and an increase in team-wide tool adoption. Anomali's system doesn't just detect—it correlates attack surface data with threat activity to highlight what's both vulnerable and actively targeted. This enables targeted response, cost-effective scaling, and better use of resources.Learn more about Anomali: https://itspm.ag/anomali-bdz393Note: This story contains promotional content. Learn more.Guest: Hugh Njemanze, Founder and President at Anomali | https://www.linkedin.com/in/hugh-njemanze-603721/ResourcesLearn more and catch more stories from Anomali: https://www.itspmagazine.com/directory/anomaliLearn more and catch more stories from RSA Conference 2025 coverage: https://www.itspmagazine.com/rsac25______________________Keywords:sean martin, hugh njemanze, siem, cybersecurity, ai, threat intelligence, agentic ai, risk management, soc, cloud security, brand story, brand marketing, marketing podcast, brand story podcast______________________Catch all of our event coverage: https://www.itspmagazine.com/technology-and-cybersecurity-conference-coverageWant to tell your Brand Story Briefing as part of our event coverage? Learn More 

At RSAC Conference 2025, Sean Martin catches up with Brian Dye, CEO of Corelight, to explore a recurring truth in cybersecurity: attackers adapt, and defenders must follow suit. In this episode, Dye lays out why traditional perimeter defenses and endpoint controls alone are no longer sufficient—and why it's time for security teams to look back toward the network for answers.Beyond the Perimeter: Visibility as a Force MultiplierAccording to Dye, many organizations are still relying on security architectures that were top-of-the-line a decade ago. But attackers have already moved on. They're bypassing endpoint detection and response (EDR) tools, exploiting unmanaged devices, IoT, and edge vulnerabilities. What's left exposed is the network itself—and that's where Corelight positions itself: providing what Dye calls “ground truth” through network-based visibility.Rather than rearchitecting environments or pushing intrusive solutions, Corelight integrates passively through out-of-line methods like packet brokers or traffic mirroring. The goal? Rich, contextual, retrospective visibility—without disrupting the network. This capability has proven essential for responding to advanced threats, including lateral movement and ransomware campaigns where knowing exactly what happened and when can mean the difference between paying a ransom or proving there's no real damage.Three Layers of Network InsightDye outlines a layered approach to detection:1. Baseline Network Activity – High-fidelity summaries of what's happening.2. Raw Detections – Behavioral rules, signatures, and machine learning.3. Anomaly Detection – Identifying “new and unusual” activity with clustering math that filters out noise and highlights what truly matters.This model supports teams who need to correlate signals across endpoints, identities, and cloud environments—especially as AI-driven operations expand the attack surface with non-human behavior patterns.The Metrics That MatterDye points to three critical success metrics for teams:• Visibility coverage over time.• MITRE ATT&CK coverage, especially around lateral movement.• The percentage of unresolved cases—those embarrassing unknowns that drain time and confidence.As Dye shares, organizations that prioritize network-level visibility not only reduce uncertainty, but also strengthen every other layer of their detection and response strategy.Learn more about Corelight: https://itspm.ag/coreligh-954270Note: This story contains promotional content. Learn more.Guest: Brian Dye, Chief Executive Officer, Corelight | https://www.linkedin.com/in/brdye/ResourcesLearn more and catch more stories from Corelight: https://www.itspmagazine.com/directory/corelightLearn more and catch more stories from RSA Conference 2025 coverage: https://www.itspmagazine.com/rsac25______________________Keywords:sean martin, brian dye, network, visibility, ransomware, detection, cybersecurity, soc, anomalies, baselining, brand story, brand marketing, marketing podcast, brand story podcast______________________Catch all of our event coverage: https://www.itspmagazine.com/technology-and-cybersecurity-conference-coverageWant to tell your Brand Story Briefing as part of our event coverage? Learn More 

This episode is a total blast and tour de force from one of the world's foremost business communicators, Dorie Clark! Dorie is a Wall Street Journal bestselling author, a contributor to the Harvard Business Review, a communication coach and mentor for world-class leaders, and a keynote speaker who has consulted with or spoken for Google, Microsoft, Morgan Stanley, Yale University, and the World Bank.In this episode, you'll hear a signature story Dorie uses in support of her premise and her book, The Long Game: How to Be a Long-Term Thinker in a Short-Term World. Together, we dissect what makes the story work, as well as discuss:How to source and develop stories for your workThe formula thinkers like Dorie and Malcolm Gladwell use to turn expertise into powerful ideasThe 3 components of being recognized for your expertise...and more. Dorie is an exceptional communicator who has shared her ideas all over the world. You're in for a treat!Learn more about Dorie and buy her incredible books at dorieclark.com.***ABOUT ME, JAY ACUNZO:I help my clients package and communicate their expertise to differentiate & resonate, so it's easier to attract more and better clients. Through stronger messaging, speaking, and storytelling, you'll build your business on the impact of your ideas, not the volume of your marketing.Go from constantly chasing business to being highly sought, relying more on the influence of your ideas and less on the volume of your marketing.Subscribe to my free newsletter at jayacunzo.comWork with me one-on-one to fix your message or nail your next speech: jayacunzo.com/servicesBook me to speak to your group: jayacunzo.com/keynotesConnect with me on social: LinkedIn, Instagram, Bluesky***ENJOY THE SHOW? PLEASE SAY THANKS:Leave a review on Apple Podcasts Leave a rating on Spotify 

In this pre-event Brand Story On Location conversation recorded live from RSAC Conference 2025, Emily Long, Co-Founder and CEO of Edera, and Kaylin Trychon, Head of Communications, introduce a new approach to container security—one that doesn't just patch problems, but prevents them entirely.Edera, just over a year old, is focused on reimagining how containers are built and run by taking a hardware-up approach rather than layering security on from the top down. Their system eliminates lateral movement and living-off-the-land attacks from the outset by operating below the kernel, resulting in simplified, proactive protection across cloud and on-premises environments.What's notable is not just the technology, but the philosophy behind it. As Emily explains, organizations have grown accustomed to the limitations of containerization and the technical debt that comes with it. Edera challenges this assumption by revisiting foundational virtualization principles, drawing inspiration from technologies like Xen hypervisors, and applying them in modern ways to support today's use cases, including AI and GPU-driven environments.Kaylin adds that this design-first approach means security isn't bolted on later—it's embedded from the start. And yet, it's done without disruption. Teams don't need to scrap what they have or undertake complex rebuilds. The system works with existing environments to reduce complexity and ease compliance burdens like FedRAMP.For those grappling with infrastructure pain points—whether you're in product security, DevOps, or infrastructure—this conversation is worth a listen. Edera's vision is bold, but their delivery is practical. And yes, you'll find them roaming the show floor in bold pink—“mobile booth,” zero fluff.Listen to the episode to hear what it really means to be “secure by design” in the age of AI and container sprawl.Learn more about Edera: https://itspm.ag/edera-434868Note: This story contains promotional content. Learn more.Guests: Emily Long, Founder and CEO, Edera | https://www.linkedin.com/in/emily-long-7a194b4/Kaylin Trychon, Head of Communications, Edera | https://www.linkedin.com/in/kaylintrychon/ResourcesLearn more and catch more stories from Edera: https://www.itspmagazine.com/directory/ederaLearn more and catch more stories from RSA Conference 2025 coverage: https://www.itspmagazine.com/rsac25______________________Keywords:emily long, kaylin trychon, sean martin, marco ciappelli, containers, virtualization, cloud, infrastructure, security, fedramp, brand story, brand marketing, marketing podcast, brand story podcast______________________Catch all of our event coverage: https://www.itspmagazine.com/technology-and-cybersecurity-conference-coverageWant to tell your Brand Story Briefing as part of our event coverage? Learn More 

When you feel the energy of RSAC week starting to build, you know it's going to be a memorable one. Conversations, collaborations, learning, connecting—it's what this community thrives on. And ahead of the big week, we had a chance to catch up with Sterling Wilson, Field CTO at Object First, to talk about their vision for data resilience and why backup security can't be an afterthought anymore.Sterling's career path reads like a masterclass in data protection. After working deep in the trenches as a Microsoft and virtualization architect for both government and private sectors, he transitioned into the vendor space—eventually joining Veeam Software, where he became immersed in the world of backups and data resilience. That journey eventually brought him to Object First, and it's clear that passion for simplifying security while strengthening infrastructure hasn't faded.One of the major shifts we talked about is how the world of cybersecurity is now fundamentally interconnected. Sterling emphasized what we've said many times ourselves: it's no longer about isolated tools or technologies. It's about how everything fits together. And at the center of it all? Data.Object First is hitting RSAC with a mission: making backup security radically simple without compromising strength. Their “Ootbi”—short for Out Of The Box Immutability—makes protecting backup data straightforward, automatic, and resilient. No special configuration needed. No extra security knowledge required. Just plug it in and let the design do the work.We loved hearing how Object First applies core Zero Trust principles—like assuming breach and strict segmentation—not to networks or apps, but directly to backup storage. It's a philosophy Sterling calls “Zero Trust Data Resilience.” Especially in a world where admins are juggling multiple roles, budgets are tighter, and attacks are getting smarter (yes, AI is helping the bad actors too), reducing complexity while increasing protection is a game-changer.Sterling also shared a hard truth that many organizations are realizing too late: a lot of backup storage solutions weren't built for today's threat landscape. They weren't designed with security-first thinking. Object First aims to fix that by focusing on simplicity, immutability, and speed—not just in backup, but in recovery when it matters most.If you're heading to RSAC 2025, make sure you swing by Booth S260 to check out Object First in person. There'll be demos, trivia, swag, and a few surprise announcements. Plus, Sterling will be speaking at the Insights Theater (South Expo Booth 2151) on April 30 at 10:30 AM. He'll dive deeper into what Zero Trust Data Resilience really means—and why it's time to rethink how we secure our most valuable digital assets.And if you can't make it to San Francisco? Don't worry—we'll be recording another conversation with Sterling on location during the conference, going even deeper into these critical topics. Be sure to follow our On Location coverage to stay connected with everything happening during RSAC 2025.The future of security isn't just about new firewalls, AI-driven analytics, or policy updates. It's about protecting what matters most—our data—with approaches that are built for the challenges of today, not yesterday. And with companies like Object First pushing the boundaries, we think the conversation around data resilience is about to get a whole lot louder.Guests:Sterling Wilson | Field CTO | Data Resilience Strategist | ZTDR AdvocateLinkedIn: https://www.linkedin.com/in/sterling-wilson-007______________________________Resources:Learn more about Object First: https://itspm.ag/object-first-2gjlLearn more and catch more stories from Object First: https://www.itspmagazine.com/directory/object-firstImmutable Storage for Everyone.Ransomware-proof and immutable out-of-the-box, Ootbi delivers secure, simple, and powerful backup storage: https://itspm.ag/objectzlju____________________________Keywords:RSAC 2025, backup security, data resilience, immutable storage, zero trust, object first, ootbi, zero trust data resilience, cybersecurity conference, backup protection, Veeam, ransomware, disaster recovery, storage security, simple cybersecurity, RSAC, securing backups, infosec, infosecurity_______________________Learn more and catch more stories from RSA Conference 2025 coverage: https://www.itspmagazine.com/rsa-conference-usa-2025-rsac-san-francisco-usa-cybersecurity-event-infosec-conference-coverage______________________Catch all of our event coverage: https://www.itspmagazine.com/technology-and-cybersecurity-conference-coverageWant to tell your Brand Story Briefing as part of our event coverage? Learn More

We've been in enough conversations to know when something clicks. This one did — and it did from the very first moment.In our debut Brand Story with White Knight Labs, we sat down with co-founders John Stigerwalt and Greg Hatcher, and what unfolded was more than a company intro — it was a behind-the-scenes look at what offensive security should be.John's journey is the kind that earns your respect quickly: he started at the help desk and worked his way to CISO, before pivoting into red teaming and co-founding WKL. Greg's path was more unconventional — from orchestral musician to Green Beret to cybersecurity leader. Two very different stories, but a shared philosophy: learn by doing, adapt without a manual, and never take the easy route when something meaningful is on the table.That mindset now defines how White Knight Labs works with clients. They don't sell cookie-cutter pen tests. Instead, they ask the right question up front: How does your business make money? Because if you can answer that, you can identify what a real-world attacker would go after. Then they simulate it — not in theory, but in practice.Their ransomware simulation service is a perfect example. They don't just show up with a scanner. They emulate modern adversaries using Cobalt Strike, bypassing endpoint defenses with in-house payloads, encrypting and exfiltrating data like it's just another Tuesday. Most clients fail the test — not because they're careless, but because most simulations aren't this real.And that's the point.White Knight Labs isn't here to help companies check a box. They're here to expose the gaps and raise the bar — because real threats don't play fair, and security shouldn't pretend they do.What makes them different is what they don't do. They're not an all-in-one shop, and they're proud of that. They won't touch IR for major breaches — they've got partners for that. They only resell hardware and software they've personally vetted. That honesty builds credibility. That kind of focus builds trust.Their training programs are just as intense. Between live DEF CON courses and their online platform, they're giving both new and experienced professionals a chance to train the way they operate: no shortcuts, no watered-down certs, just hard-earned skills that translate into real-world readiness.Pass their ODPC certification, and you'll probably get a call — not because they need to check a hiring box, but because it proves you're serious. And if you can write loaders that bypass real defenses? You're speaking their language.This first conversation with John and Greg reminded us why we started this series in the first place. It's not just about product features or service offerings — it's about people who live and breathe what they do, and who bring that passion into every test, every client call, and every training they offer.We've got more stories with them on the way. But if this first one is any sign of what's to come, we're in for something special.⸻Learn more about White Knight Labs: Guests:John Stigerwalt | Founder at White Knight Labs | Red Team Operations Leader | https://www.linkedin.com/in/john-stigerwalt-90a9b4110/Greg Hatcher | Founder at White Knight Labs | SOF veteran | Red Team | https://www.linkedin.com/in/gregoryhatcher2/White Knight Labs Website | https://itspm.ag/white-knight-labs-vukr______________________Keywords: penetration testing, red team, ransomware simulation, offensive security, EDR bypass, cybersecurity training, White Knight Labs, advanced persistent threat, cybersecurity startup, DEF CON training, security partnerships, cybersecurity services______________________ResourcesVisit the White Knight Labs Website to learn more: https://itspm.ag/white-knight-labs-vukrLearn more and catch more stories from White Knight Labs on ITSPmagazine: https://www.itspmagazine.com/directory/white-knight-labsLearn more about ITSPmagazine Brand Story Podcasts: https://www.itspmagazine.com/purchase-programsNewsletter Archive: https://www.linkedin.com/newsletters/tune-into-the-latest-podcasts-7109347022809309184/Business Newsletter Signup: https://www.itspmagazine.com/itspmagazine-business-updates-sign-upAre you interested in telling your story?https://www.itspmagazine.com/telling-your-story

In this episode, Cole Heilborn sits down with Massimo Alpian, the Global Director of Communications at Tracksmith, to explore the evolving challenges of brand storytelling in today's fast-paced digital landscape. They dive into the creative philosophy behind Tracksmith's most successful campaigns, including the "Year of the Amateur" and "Church of the Long Run," and discuss the brand's unique approach to fostering emotional connections with runners. Massimo shares insights into why authenticity is key in content creation, how Tracksmith balances long-form and short-form storytelling, and the complexities of measuring ROI in brand marketing. They also unpack the impact of shifting social media trends and how brands can adapt their creative strategies to maintain audience engagement. Referenced Topics: Tracksmith's "Year of the Amateur" campaign: Watch here "Church of the Long Run" project: Explore here About: This podcast is produced by Port Side, a creative studio powered by the Backcountry Marketing Filter™, our methodology shaped by 200+ conversations with marketing leaders to turn insight into emotionally-driven video strategy. Enjoy this episode and discover other resources below: Booklist | Here's our curated list of recommended books over the years. LinkedIn | Join the conversation and share ideas with other industry peers. Apple Podcast | Want to help us out? Leave us a review on Apple. Guest List | Have a Guest in Mind?  Share them with us here. Patreon | Want to support us financially? 

Lacey Bridges is the founder of Black Flamingo Agency, an experiential marketing firm in Los Angeles. As a visionary leader and innovative creative marketer, Lacey excels at crafting immersive experiences that drive brand success. Her entrepreneurial spirit and passion for the experiential side of marketing solutions have positioned Black Flamingo Agency as one of the fastest-growing trailblazers in the industry. Spearheading groundbreaking campaigns for major brands like Good American, Savage X Fenty, and TopGolf, Lacey has created transformative and unforgettable experiences that solidify her reputation as a leader in experiential marketing.

A gangster tries to force Pete to marry the gangster's girlfriend.Original Air Date: July 11, 1951Originating In HollywoodStarring: Jack Webb as Pete KellySupport the show monthly at https://patreon.greatdetectives.netSupport the show on a one-time basis at http://support.greatdetectives.netMail a donation to: Adam Graham, PO Box 15913, Boise, Idaho 83715Take the listener survey at http://survey.greatdetectives.netGive us a call at 208-991-4783Follow us on Instagram at http://instagram.com/greatdetectivesFollow us on Twitter @radiodetectivesJoin us again tomorrow for another detective drama from the Golden Age of Radio.