Podcasts about global marketing director

In this inspiring episode of Skin Anarchy, Dr. Ekta spotlights the groundbreaking PWRS (Pioneering Women in Reconstructive Surgery) Program with Erica Tan, Global Marketing Director at SkinCeuticals, and Dr. Tinga Nyoni, PWRS scholar and reconstructive surgeon. Launched in 2017 through a partnership between SkinCeuticals and ReSurge International, the PWRS program is changing the face of global surgery by supporting first-generation female surgeons from low- and middle-income countries with advanced surgical training, mentorship, leadership coaching, and networking opportunities.Dr. Nyoni shares her personal journey through the program, reflecting on how critical mentorship and community have been in building her confidence and skills. Erica Tan discusses SkinCeuticals' broader mission to create a more equitable world, citing the proven impact female surgeons have on patient outcomes and the need for more representation in the field.What sets the PWRS program apart is its holistic approach—combining technical education with leadership development and sustained mentorship. SkinCeuticals' support extends over two years, ensuring scholars have the tools to not only succeed but to lead. The conversation also highlights the documentary A Place at the Operating Table, which tells the real stories of PWRS scholars without marketing spin—focusing instead on resilience, leadership, and community impact.This episode is a moving reminder of how investment in women's leadership can create a ripple effect across healthcare systems worldwide. Tune in to hear how SkinCeuticals and the PWRS program are empowering the next generation of surgical pioneers and building a more inclusive future.CHAPTERS:(0:00) – Introduction to the PWRS Program and Guests(1:14) – Origins of the SkinCeuticals and PWRS Partnership(3:17) – Dr. Tinga Niyoni's Journey and Involvement in the Program(5:03) – Connecting PWRS to SkinCeuticals' Core Brand Values(7:06) – The Global Need for Women Surgeons in Medicine(9:01) – Dr. Niyoni on Overcoming Challenges in Surgical Training(10:06) – Erica on the Depth of the PWRS Program(14:01) – The Making of the Documentary "A Place at the Operating Table"(25:33) – Impact Report and the Reach of the PWRS ProgramCheck out SkinCeutical's Instagram and website, as well as Resurge International's Instagram and website to learn more.Don't forget to subscribe to Skin Anarchy on Apple Podcasts, Spotify, or your preferred platform. Reach out to us through email with any questions.Sign up for our newsletter!Shop all our episodes and products mentioned through our ShopMy Shelf! Hosted on Acast. See acast.com/privacy for more information.

Jordan Howell's tips on strengthening your brand and facing cultural headwinds.   You can always count on a sweet meetup when Splenda's Sr. Director of Marketing Jordan Howell is in the building. Known for his strong data skills, Jordan is trailblazing a new era of social for Splenda after epic stints as Global Marketing Director for brands like Glade and Ziploc at SC Johnson. Plus, his confidence navigating consumer pushback has led him to notable marketing wins across four continents.   Must-hear moments for this episode include: How to turn cultural headwinds into tailwinds, why data should be the backbone of any brief, and how his team reacted to Nicholas Spark's viral chicken salad recipe. Yes, it contains 16 packets of Splenda.   What you'll learn in this episode:  The challenges of being well-known for one product despite a full portfolio Why chemistry is critical in every client agency relationship Why data serves as a strong foundation for any brief  How Jordan's global experience shaped his marketing POV How Splenda is navigating the “Make America Healthy Again” movement  How brands can leverage viral social media mentions How  Splenda built trust within the diabetic population The most iconic campaigns Jordan led at SC Johnson and Crayola   Resources:   Learn more about Splenda on their website See Nicholas Spark's viral chicken salad recipe Connect with Jordan on LinkedIn  

BALYO is a global manufacturer of autonomous robotic forklifts. In this episode of The Kula Ring, Jeff and Carman sit down with BALYO's Global Marketing Director, Rob Patey, to discuss what makes marketing in manufacturing unique. They also talk about the challenges of digital marketing for manufacturing companies, the best way to find and reach customers online, and what sets BALYO apart.

Rafe Offer is an entrepreneur and co-founder of global music start-up Sofar Sounds and his latest venture meeting better meetings – This and That. He has led international teams and innovation at some of the world's best known brands – as a Global Marketing Director of Coca-Cola, Director of Global Marketing at The Walt Disney … Read More Read More

This week on The Kula Ring we are taking a second look at an amazing conversation with John Joyce. Please enjoy! Customer demand for real-time data is driving manufacturers to build web-enabled systems to share information more efficiently across channels. In this episode of The Kula Ring, John Joyce, Global Marketing Director of Brennan Industries, talks about how he helped his organization make data more accessible to their distribution channels and partners. He shares insights on how leveraging data improves customer experience and the role of the marketing department in implementing customer-facing technology.

In this festive podcast episode, Lynne Deason chats with Toby Horry, Global Marketing Director at TUI, about his role in decking the halls of the TUI brand. Tune in to learn the strategic thinking behind how the brand is expanding its perceptions and delivering impactful and memorable effective marketing campaigns.The Best Christmas Ads 2024: Unwrapping campaign effectivenessMore than just ad testing. Expertise you can trust from the industry's most connected view of campaign effectiveness. ​Kantar Marketplace: insights at the speed of business for year-round success.Sign up here to get this year's results first

Jabari Hearn, Managing Partner at AKQA LA and former Global Marketing Director at Google, shares life-changing insights on leading on your terms that you won't want to miss.We cover: 05:28 – The key differences between marketing in big tech vs consumer goods.08:21 – Why finding purpose in your work is essential for personal fulfillment.10:23 – Why the right work environment can unlock your true potential.14:15 – The hidden drawbacks of chasing a CMO role.17:45 – Leadership is about creating a vision that inspires your team.20:45 – How great leadership helps people reach their full potential.25:51 – Building community through mentorship and why it matters for business growth.27:17 – Starting a mentorship program to support minorities during the pandemic.30:52 – Why self-discovery is the foundation of every great leader's journey.33:26 – A message of gratitude for creating a platform for leadership growth.Don't miss out on this thought-provoking episode. You'll walk away with a better understanding of how to distinguish between ego and instinct, and why creating the right environment for yourself and others is important for growth and happiness. 

We are reporting from Helsinki Design Week, one of the biggest and most significant design events in the Nordics, which we visited a couple of weeks ago. You will hear from:Teemu Kiiski, CEO, Finnish Design ShopJanni Vepsäläinen, Creative Director, & Stephanie Stott, Global Marketing Director, IittalaJukka Savolainen, Chairman, Finnish Design InfoWe talk about:The optimism around Finnish design explainedIittala's next steps after the major brand revampWhy you should focus on your handprint rather than the footprintHost: Konrad Olsson, Editor-in-chief and Founder, Scandinavian MIND. Johan Magnusson, Senior Editor, Scandinavian MIND. —Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech. Sign up for our newsletter:www.scandinavianmind.com/newslettersConnect with our agency:www.scandinavianmind.com/agency Hosted on Acast. See acast.com/privacy for more information.

Patrick Buchanan is from Lexington, Kentucky, and went to Western Kentucky University, where he studied journalism broadcasting with the dream of being a VJ. After graduation, Patrick moved to LA to pursue those dreams, but instead fell into marketing through a side hustle as an assistant at Creative Recreation. He found he had a knack for it, embraced his new path, and over the next 7 years, worked his way up to become Marketing Director at Creative Recreation before he moved on to Global Marketing Director at K-Swiss Global Brands, then Senior Director of Brand Marketing for Bravado at Universal Music Group. In 2021, Patrick became Vice President Marketing at GOOD AMERICAN, and today, he serves as Senior Vice President of Marketing at Lulu's, a women's fashion business with a mission to make women feel special and beautiful for all of their life's moments. On the show today, Alan and Patrick talk about what Lulus does, who they serve, and the kinds of altruistic disruptive campaigns they are implementing to get organic attention. Patrick also tells us how brands should be thinking about the types of partners and influencers they invest in to most effectively and authentically speak to their target audience, as well as his lived experience being a young black head of marketing and what he hopes to do with his platform. In this episode, you'll learn:Examples of disruptive campaigns to get organic attention How to pick and leverage the right influence partnersPatrick's experience as a young black man and head of marketing Key Highlights:[01:40] A brush with fame alongside Kelly Clarkson [03:10] Patrick's career path[08:30] What Lulus does and who they serve[10:00] How to get your brand noticed [12:30] Leveraging partnerships to bring brand missions to life[17:35] How to engage with influencer marketing as it evolves [20:10] Patrick's experience as a young black man and head of marketing [23:30] Learning to maneuver creatively and never accepting no as an answer [25:20] Advice to his younger self [26:55] Always be learning more about your customers and what they like. [28:50] Trends and subcultures to watch [30:30] Opportunities and challenges with AILooking for more?Visit our website for the full show notes, links to resources mentioned in this episode, and ways to connect with the guest! Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday. Hosted on Acast. See acast.com/privacy for more information.

From IFA 2024 in Berlin, we learn about the Intel Core Ultra “Series 2” laptops, with Josh Newman, Vice President of Client Computing Group, and General Manager, Product Marketing and Management, at IntelAlso at IFA in Berlin, I sit down with Galip Fu, Global Marketing Director for Consumer PC at ASUS. We hear all about its latest Zenbooks and Vivobooks unveiled at IFA 2024‘Smell-o-Vision' is back, of sorts. As we her from Casey Bunce, President of Elevated Perceptions, MovieScent leverages AI to release real-time scents based on what's happening on-screen.Thank you to Intel, Visa, and Western Digital

In a market where staying relevant means constantly evolving, Vaseline realises the need to rebrand in an already competitive skincare space. Having exhausted all methods of their iconic brand, they were in need of fresh ideas. To achieve this, it has partnered with a brand innovation consultancy, leveraging their unique approach to scale their business. What is this approach and how effective is it? We explore how this strategic partnership is set to reshape the future of one of the world's most iconic skincare brands with Mário Braz de Matos, Co-founder and Managing Partner, Flying Fish Lab & Richard Kohler, former Global Marketing Director for skincare at Vaseline and currently Founder of brand consultancy, The Better Alternative.   Presented by Emaad Akhtar This podcast is produced and edited by Anthea Ng (nganthea@sph.com.sg) She produces Mind Your Business, Biz-How-To and Breakfast Special segments on the Breakfast Show. Do contact her for topics: C-Suite, SME, Startups, Health-tech, Sustainability, Property, Intergenerational Family Business, Industry Outlook, Fintech and trending businesses in town.  See omnystudio.com/listener for privacy information.

If you didn't get a chance to attend the world's leading food technology conference, we have you covered. In this episode we cover off on the coolest things we saw at the show and share interviews we had with some of food innovation's most interesting people.  00:00 – Our IFT Highlights26:26 – Interview 1, Corny Red Dye: Meghan Jacobs, Global Marketing Director, Givaudan33:29 – Interview 2, Shroom Boom: Linda May-Zhang, VP Science & Innovation, Blue California41:35 – Interview 3, Mango Bricks: Adeel Jawed, Business Development Manager, Ingredyum54:39 – Interview 4, Vertically Integrated Duck: Olivia Tucker, Director of Marketing, Maple Leaf Farms

The power of edge AI transforms the embedded systems industry with new levels of performance, energy efficiency, memory optimization, and accuracy. But how can businesses leverage these capabilities to build applications that deliver real value? In this episode, we explore where and how the latest technology is deployed and how companies should approach their next-generation solutions. We dive into real-world edge AI applications, highlight their impact on various industries, and showcase their potential to solve complex challenges. Join us as we explore these ideas with: Alex Wood, Global Marketing Director, Avnet Christina Cardoza, Editorial Director, insight.tech Brandon Lewis, insight.tech contributor Alex answers our questions about: Current state of the embedded systems industry Driving factors behind edge AI applications Real-world use cases from customers When to leverage the latest technologies Meeting the different technology demands Processor advancements and benefits Related Content To learn more about the latest edge AI innovations, see what Intel partners across the global do in their industries. For the latest innovations from Tria Technologies, follow them on LinkedIn.

Unlock the secrets to harmonizing marketing and sales in the medical industry with Terrence Wiggins, the Global Marketing Director at Cook Medical. Discover how leveraging diverse marketing channels—from social media to promotional events—can catapult brand awareness and product success. Terrence demystifies the often-contentious relationship between sales and marketing, offering actionable tips for aligning these teams to achieve shared goals and maximize impact. Navigate the post-COVID-19 sales landscape with insights into how medical sales reps have adapted to virtual interactions and conquered communication challenges. Learn about the stabilization of supply chains and the return to in-person engagements, while retaining valuable virtual elements. We also focus on the pivotal role of social media, especially LinkedIn, for enhancing market awareness and engagement, complete with strategies for setting clear goals and metrics for success. Elevate your social media game as a sales rep by understanding company guidelines, crafting engaging content, and maintaining a consistent online presence. From LinkedIn to specialized networks like Vue Medi, explore how different platforms can expand your professional influence and networking opportunities. Whether you're a seasoned sales professional or eyeing a transition into marketing, this episode offers valuable strategies and personal anecdotes to help you excel in the dynamic field of medical sales. Tune in for a wealth of knowledge and practical advice to propel your career forward.   Meet the guest:   Terrence Wiggins is a dynamic leader with over two decades of experience in the MedTech industry and is currently the Global Marketing Director at Cook Medical, a role he has held since December 2021. Known for his passion for marketing and a proven track record of driving market share growth, Terrence has previously served as Global Group Marketing Manager at Terumo Medical Corporation, Marketing Product Manager at Integra LifeSciences, and Product Manager at Stryker. He excels in crafting and executing strategies that enhance brand distinctiveness and deliver strong financial results. A results-driven marketer with deep business acumen, Terrence has led multiple initiatives that have accelerated profitable growth and sustainable business transformations. As a customer-centric executive, he leverages his technical and commercial expertise to create competitive advantages and impactful partnerships. A forward-looking servant leader, Terrence is committed to fostering collaboration, diversity, and work/life balance within high-performing teams.   Best Book Read - Good to Great - by Jim Collins Best Food/Restaurant - Dragon Roll Sushi at Pod Restaurant in Philadelphia Best TV show - House of Dragon Season 2 on HBO

#290: Shannon Race is the co-founder of bio.me, a cutting-edge gut health and fiber supplement company. She is also currently the Principal at Starshot Ventures leading investment strategy and advising existing portfolio brands on marketing and brand strategy. Additionally, Shannon serves as a board member and strategic advisor for Koia plant-based protein drinks.Most notably, she served as Vital Proteins' Global Marketing Director where she played a leadership role in developing the marketing strategy that became the brand's playbook for international expansion. This strategy included an influencer program blueprint that has since been adopted by the global digital team at Nestle Health Science. Her role in marketing at Vital Proteins played a significant part in the brand's repositioning from product to lifestyle, which became a major driver in Nestle Health Science's decision to acquire the brand in June 2020. Topics discussed:How pivoting in your career can lead to growth, even if it seems like you're going "backwards"The importance of human connection in marketing for brandsWhy you may be bloating, gassy, and have leaky gut symptomsThe reality of gut health and IBS and why probiotics help your gutHow to figure out priorities in each chapter of your careerImportant questions to reflect on when it comes to female friendshipsReceive weekly personal insights from Emily's email newsletter and subscribe hereWatch Full Episodes on YouTube: https://www.youtube.com/@whatfulfillsyou/videosBILT Credit Card Info (Pay Rent and Earn Points):https://bilt.page/r/HQ06-ZV7OENJOY 10% OFF THE WHAT FULFILLS YOU? CARD GAME AT www.whatfulfillsyou.com - code "WHATFULFILLSYOU10"Follow Bio.Me on Instagram: https://www.instagram.com/bio.meFollow the What Fulfills You? Podcast Instagram: https://www.instagram.com/whatfulfillsyouFollow Emily Elizabeth's Instagram: https://www.instagram.com/emilyeduong/Read more on the blog: https://emilyelizabeth.blog/Support this podcast at — https://redcircle.com/what-fulfills-you-podcast/exclusive-contentAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

In this episode, your host Krystina Rubino chats with Ben Starmer, CEO and co-founder of Dad Grass, a Hemp and CBD brand. Ben shares his journey from being the Global Marketing Director at Levi Strauss to founding a bootstrapped e-commerce business in the challenging cannabis industry.  Discover what inspired Ben to start Dad Grass, how he navigated the transition from corporate marketing to entrepreneurship, and the innovative strategies that have driven Dad Grass's growth despite the challenges of marketing in the cannabis space.   ⏰ Timestamps: 00:00:00 Introduction to Ben Starmer and Dad Grass 00:04:10 Transitioning from Corporate to Startup: Ben's journey from Levi Strauss to Dad Grass 00:07:00 The Genesis of Dad Grass: Ben's personal experiences with cannabis 00:10:00 Building a Brand: The importance of branding in differentiating Dad Grass 00:14:00 Growth Strategies and Challenges: Overcoming the inability to use traditional advertising platforms like Meta 00:19:00 Bootstrapping the Business: The decision to bootstrap rather than seek venture capital 00:24:00 Lessons Learned and Future Plans: The importance of balancing intuition with data-driven decisions 00:31:00 A/B Test: Personal Insights and Reflections 00:37:00 Creating a memorable customer experience 00:46:00 Outro   #GrowthMarketing #MarketingStrategies #Bootstrapping #Startup #Cannabis #EarlyStageCompanies #Marketing   

Nandini is an intrapreneurial Marketer and a collaborative leader with over a decade of experience in Marketing Fortune-500 brands within consumer goods, retail, and e-commerce. She is a global marketer having worked across Asia, Europe, and North America, and has a track record of delivering strong business performance on legacy and turnaround brands. What fires her up is having an impact on consumers' lives, businesses, and society at large. She is a bold & brave leader, who holds the performance bar high but also leads with empathy. She is currently the Global Marketing Director for Smirnoff with Diageo North America. Nandini.  A strong advocate of the importance of leadership in marketing, she is also one of the peer mentors in the Marketing Leadership Masterclass with Thomas Barta & Syl Saller.  In this episode:Nandini's career reflects a deep commitment to the impactful blend of the art and science of marketing, emphasizing creativity and precision to influence consumer behavior positively. Nandini's journey showcases her ability to adapt to various market conditions and regulations, particularly noting the challenges and learning experiences from restrictive marketing environments like India.In discussing marketing strategies, Nandini highlights the importance of local adaptation while maintaining a consistent global brand purpose, especially for global brands like Smirnoff. She explains how different markets necessitate unique communication strategies and how digital channels have become increasingly central in marketing across various regions. Nandini points out the significance of understanding local nuances to effectively engage consumers through appropriate channels, whether it be digital, print, or experiential marketing.Nandini also delves into the role of agencies in creating brand-specific content, stressing the collaborative efforts between global and local teams to ensure brand consistency and relevance. She expresses enthusiasm for the evolving landscape of marketing, which increasingly integrates technology and data to enhance creativity and efficiency. Nandini's approach underscores a commitment to storytelling and emotional connection, essential for building strong, enduring brand relationships with consumers.Here are some key marketing tips shared by Nandini:Emphasize both the art and science of marketing to create impactful consumer interactions.Adapt global brand strategies to accommodate local market nuances.Leverage digital and traditional media effectively to communicate brand ethos and offerings.Collaborate closely with agencies to ensure creative consistency and adaptability across markets.Utilize data and technology to improve marketing efficiency and effectiveness while maintaining a strong focus on storytelling and emotional engagement.

Content marketing is now the standard for most marketers, but what constitutes good and does good mean it should be popular? Joining James this week is Michael Oliver, Global Marketing Director at MKB Search.Michael talks me through his background in journalism and how that has affected his views on content marketing as well as some truths about recruitment marketing. #MarketingRules #TheVoiceOfRecruitmentMarketing To connect with Michael: https://www.linkedin.com/in/thisismjo/ Learn more about James and ThinkinCircles: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thinkincircles.com/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.themarketingrules.com/⁠⁠⁠⁠

Join Kieron Mayers and guest Michael John Oliver, Global Marketing Director at MBK Search. They explore the strategic shift in recruitment, the critical role of ROI and KPIs, and the importance of social media and personal branding in recruitment marketing. Tune in for a refreshing take on the evolving intersection of marketing and recruitment.

Guillermo has spent most of his career at Chanel as Country Manager Singapore, Regional President SE Asia, Global Marketing Director (cosmetics), Japan Cosmetics General Manager, Japan Fashion General Manager. He graduated from the University of the Basque Country (Spain) and is also a graduate of the EU's Executive Training Programme in Japan (ETP 7).

In part two of our design thinking discussion, we delve into how design can impact a country and a company's climate goals, as up to 80% percent of a product's lifetime emissions are determined by decisions made at the design stage. With guests Rosalie McMillan, Co-founder of Smile Plastics, and Daniella Souza Miranda, Global Marketing Director at Dow, we explore how large and small businesses are implementing design thinking into their core strategies.

From the Jesus Film Project, the Global Marketing Director for the 2025 release of the film, Animated Story of Jesus, Geoff Peters, described the purpose and concept for this new version of the film depicting the life of Jesus, during the week following the launch event in three cities in November, 2023. You can learn more at jesus.film.

From the Jesus Film Project, the Global Marketing Director for the 2025 release of the film, Animated Story of Jesus, Geoff Peters, described the purpose and concept for this new version of the film depicting the life of Jesus, during the week following the launch event in three cities in November, 2023. You can learn more at jesus.film.

Dr. Tanweer Alam is Global Marketing Director for Kemin Nutrisurance.With a background in animal health, as well as time served in the Indian military, Tanweer has had a fascinating journey to become the talented and passionate marketing professional and leader that he is today, and he takes us through that journey in today's episode. He also discusses how marketing strategy fits within his company's broader business objectives.Kemin is a human and animal nutrition product and service provider, and Tanweer's business, Kemin Nutrisurance, is a global leader in pet food and rendering technologies.In this episode:Tanweer talks us through his journey as a marketing professional and how is background in veterinary science and the Indian military, as well as in sales, have positively shaped him as a business and marketing leader and influenced his career to date.Focusing on his own sector, Tanweer talks about the increasing challenges around market segmentation, and indeed sub-segmentation, and the importance of well-defined messaging.He talks about emerging growth markets for pet ownership as well as the impact that the COVID pandemic had on the serious problem of pet abandonment.Tanweer talks about the importance of ‘thinking big' when it comes to international marketing as well as maintaining stability within the marketing team, while at the same time being agile and responsive.He talks about how some of the marketing world's most prominent academic literature continues to influence him, including Positioning: The Battle for Your Mind by Al Ries and Jack Trout, as well as The Fortune at the Bottom of the Pyramid by C.K. Prahalad and Stuart L. Hart.Tanweer discusses some of the latest innovations in content marketing and how AI can improve our understanding of personas.

No matter how much we'd like them to stand still for just one freaking minute, consumers keep changing. And its really crucial for you to keep up with their moves, or better yet, anticipate them, in order to drive innovation on the digital shelf in the right direction. That's why the smart folks from Wunderman Thompson Commerce & Technology have put out their 7th Annual Future Shopper report, and their Head of Innovation, Naji El-Arifi, and Hugh Fletcher, their Global Marketing Director and Thought Leadership Lead, joined the podcast to give us the highlights of where shoppers are headed. I must warn you, Space Commerce comes up.

This week's guest: Jackie Pimentel As Sr. Global Marketing Director, Jackie Pimentel oversees Creators, Reels, and Threads, with over 15 years of experience leading product marketing, monetization, and business operations teams at Meta as well as Pinterest. She is a strong advocate for the creator economy with deep expertise in reaching digital creators. Jackie is also a seasoned investor with a focus on e-commerce enablement companies such as CaaStle, Drata, Cents, Odeko, Bolt, and others. ––––––––––––––––––––––– Where to find Jackie: Threads: @jaxpim LinkedIn: https://www.linkedin.com/in/jackie-pim/ — Where to find James and Daniel: LinkedIn: James: https://www.linkedin.com/in/jamesborow/ Daniel: https://www.linkedin.com/in/danieldruger/ Twitter:  James: https://twitter.com/jamesborow Daniel: https://twitter.com/ddruger — Don't miss an episode of Taking Inventory. Make sure to follow us on LinkedIn and Twitter! Subscribe to our newsletter: https://www.takinginventorypod.com/ 

En la conversación de hoy hablamos con Renato Proaño, Global Marketing Director de XPD Global. Es una empresa freight forwarder o de logística internacional encargada de transportar mercancía a más de 80 países.Y en la conversación con Renato, hablamos un poco sobre cómo el pensamiento crítico y estratégico ayuda a mejorar un equipo de marketing. Pero sobre todo qué es y cómo se usa la economía conductual o behavioral economics en el marketing B2B y B2C..Además de cómo la visión y misión de la empresa pueden mejorar a un equipo de marketing internamente.Para escuchar la conversación completa. Denle play ya a este episodio!Accede a CMO LATAM TOOLKIT, una página con recursos pensados para que conozcas las nuevas tendencias del marketing y lleves tus campañas al siguiente nivel.Entra a https://naranjamedia.co/cmo-latam-toolkit/ y prepárate para transformar tu estrategia en una experiencia inigualable.

In deze aflevering duiken we de fastfood keuken in met Rik Vandewall, Global Marketing Director van McDonald's. Na de geslaagde digitalisering (Zilveren Effie!), bleek dat McDonald's vergeten was hoe iconisch het merk eigenlijk was. Een nieuwe koers werd uitgezet, nieuwe programma's geïntroduceerd. Mede dankzij deze ‘Feel-Good marketing' is het merk nu relevanter dan ooit. En mooi meegenomen, deze merkgedreven marketing heeft grote impact op de business. We bespreken het geheime recept van één van de grootste merken wereldwijd.    Alle shownotes vind je op:  

In this Podcast, Walt Zerbe, Sr. Director of Technology & Standards at CEDIA talks with Michael Hedges, Technical Director and Michael Johnson, Global Marketing Director of Monitor Audio about their company, products and industry support.  Monitor Audio has been a long-time CEDIA member and supporter and graciously decided to sponsor the CEDIA Podcast. https://www.monitoraudio.com/ https://www.monitoraudio.com/en/hyphn/ https://www.monitoraudio.com/en/creator-series/  

John Joyce joins us to share how integrating data across departments, distributors, and countries can really work.John Joyce is one of those unique marketers that have worked on both sides of the business, within a marketing agency and in an internal marketing department. His career is impressive. He spent the last 8 years at Brennan as the Global Marketing Director and in that role he essentially brought the established company into the 21st century with modern marketing. In this episode we talk about his most successful moments at Brennan including branding initiatives, video, and inbound and content marketing. We also discuss some of the data challenges and lack of connectivity he faced, which led him to start Brijr.io, a managed integration platform designed to connect data between sales, marketing, distributers, inventory, and more. I had a great time talking to John as we discussed some of the hot topics in our industry from the changing landscape of SEO to the opportunity marketers have to rise above the noise of generative AI. ResourcesConnect with John on LinkedInLearn more about Brijr.ioJoin the waiting list for the Industrial Marketing SummitConnect with TREW Marketing Learn About TREW Marketing Order the book! Content Marketing, EngineeredConnect with WendyTREW Marketing is a strategy-first content marketing agency serving industrial companies that target highly technical buyers. With deep experience in electronics, test and automation, software, and engineering services, TREW Marketing helps clients build trust and generate demand.

Kerry, an ABA Premium Allied Member, started as a small dairy company in Ireland 50 years ago and has grown into a leading taste and nutrition partner for the food, beverage, and pharmaceutical markets. On this episode, we talk with Kerry's Vivien Sheehan, VP of Business Development for Nutritional and Functional Ingredients, and Emma Cahill, Global Marketing Director, about ways to combat food waste and the role ingredients can play in reducing mold and extending shelf-life. With special guests: Vivien Sheehan, VP Business Development for Nutritional and Functional Ingredients, Kerry and Emma Cahill, Global Marketing Director, Kerry Sponsored by Kerry

Travis Tomczak is the Global Marketing Director at Forge + Bond. The company manufactures bike wheels and accessories using a lightweight material known as FusionFiber. How does carbon fiber rim manufacturing generally work?  What are some of the challenges associated with carbon fiber manufacturing? Are there limitations in terms of how the material can be used, or how it performs? How is FusionFiber different from carbon fiber in terms of the materials used and the manufacturing process? How are sheets of FusionFiber manufactured? How is a sheet of FusionFiber shaped into a product at Forge+Bond, for example a rim? Are there any performance advantages of FusionFiber over traditional carbon fiber? Is it more expensive to manufacture rims from FusionFiber than carbon fiber?  Is FusionFiber infinitely recyclable, or does the material degrade each time it's recycled? Can the scraps or recycled rims, for example, be used to create new rims? Where can consumers recycle their FusionFiber rims? With so many different polymer choices and layups available, could a particular blend of FusionFiber make sense for handlebars or even bike frames?  What is Forge+Bond's connection to CSS Composites, the company that produces FusionFiber rims for brands like Evil and Revel? With such a new material and technology, what sort of product testing has Forge+Bond done? How do you handle product warranty claims? What's next for Forge+Bond? The Singletracks podcast is brought to you by TPC -- The Pro's Closet. Spring is the perfect time to upgrade, and TPC has an industry-leading selection of new and Certified Pre-Owned bikes, plus frames, wheels and accessories. Each Certified, Pre-Owned bike is inspected, tested and serviced, and every bike includes thirty day returns. Visit ⁠⁠⁠⁠⁠⁠⁠⁠tpc.bike/singletracks⁠⁠⁠⁠⁠⁠⁠⁠ and enter code Singletracks40 to save forty dollars on every order over two hundred. --- Support this podcast: https://podcasters.spotify.com/pod/show/singletracks/support

“My role is not only about strategic positioning of our business or events, but also about driving our entire business to better meet customer needs,” We woke up to an insightful and educational conversation on Capital in The Morning with Natascha Trivisas , the Global Marketing Director of HID - Citizen Identity Solutions. We talked about the role of HID in digital security and what it actually means to have a secure identity for access to public services such as education and healthcare. HID is an identity solution provider with headquarters in the US. They make it possible for people to transact safely, work productively and travel freely throughout their life.

On this episode of Medical Marketing Executive, Dorra Draoui, Director of Global Marketing at Endologix, shares her experience in marketing and engineering and how it has helped her in her current role. She also discusses the impact of COVID-19 on planning and the importance of flexibility in strategies.

Humans around the world deserve enriching and that's what AI, robots, and automation are here to do. Rob Patey, Global Marketing Director at BALYO joins us to dive into how they transform standard forklifts into intelligent robots thanks to its breakthrough Driven by Balyo™ technology. Rob helps us understand how potential customers in the materials handling and manufacturing logistics industry learn about them. Offline meets online as they leverage trade shows, trade publications, and their website as key touch points for customers. Content plays an important role, with plans to add more thought leadership as they aim to increase awareness of the potential of autonomous robots in the market. With a product that is both complex and simple, Rob acknowledges that fear of change is a barrier to adoption and he is mastering conversion by making the conversion process simple for potential customers.

In this Podcast Walt Zerbe, Sr. Director of Technology & Standards at CEDIA and host for the CEDIA podcast talks with Ian Morrish, Founder of Together For Cinema, Steven Nevison, Director  of Intutive Homes, Michael Johnson, Global Marketing Director of Monitor Audio Group, and Stuart Tickle, Managing Director of AWE-Europe about Together For Cinema and their involvement in this amazing cause.

Today on the Glam & Grow Podcast, we're joined by Nora Zukauskaite, who oversees global marketing for three high-growth brands, as the Global Marketing Director at Brand Agency London. In this episode, you'll learn the personalized marketing strategies driving growth for brands Ciaté London, Lottie London, and Skin Proud.Highlights from the conversation include:Managing marketing strategy across three different brands in separate marketsExperiential marketing and its importance in the industry todayTips for navigating trends, Tik Tok, and Gen-ZGlobal expansion strategy for each brand as they expand into the US and beyondBe sure to check out Ciate London at www.ciatelondon.com and on Instagram @ciatelondonBe sure to check out Lottie London at www.lottielondon.com and on Instagram @lottielondonBe sure to check out Skin Proud at www.iamproud.com and on Instagram @skinproudWe hope you enjoy this episode and gain valuable insights into Nora's journey and the growth of the brand(s). Don't forget to like and subscribe to the Glam & Grow podcast for more exciting perspectivesThis episode is brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don't email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.coThis episode is sponsored by Iterable.Iterable is the most powerful customer communication platform that drives engagement, retention, and loyalty by enabling you to take all the valuable data you have and design and optimize personalized customer journeys. Over 1,000 brands like Bombas, Quince, and Ritual use Iterable to deliver joyful experiences with harmonized, individualized and dynamic communications at scale. Learn how you can too at Iterable's Activate Summit marketing conference! Join us on April 17-19 in San Francisco and discover how you can elevate marketing moments, build real connections, and create lasting impact for customers. If you can't make it in-person, tune virtually for free!Visit glamandgrow.co/activate to register. Use discount code GLAM30 for 30% off in-person tickets.

About This EpisodeCommunity is at the heart of everything Esther Sarpong does. As an expert in experiential marketing and creating unique, interactive experiences centered around art and culture, Esther loves bringing people together towards a shared vision. Pulling from her professional experiences as well as her personal experiences as a first-generation immigrant and mother, she emphasizes the importance of standing in your praise, celebrating your accomplishments, and giving yourself the credit you deserve. Esther also speaks to the importance of being true to yourself and shining your light where it's valued. Throughout this episode, she shares advice for speaking up for yourself and going after what you want as well as the value in goal setting and partnering with others. Tune in to hear Esther's bold story and how you, too, can shine your most authentic light.  About Esther SarpongEsther Sarpong, MBA, is the Global Marketing Director who has driven experiential business that's generated $1.25B for global brands including Red Bull, Dove, Art Basel, and global asset management companies including International Market Centers, a Blackstone Company. She's sharing how she's disrupting experiential marketing through culture & connection. Sarpong, a Celebrity Experience Marketer, based in Las Vegas, Nevada, the world's entertainment capital, drives the global strategy and implementation of EXPLORE, venues with a vision, the experiential retail platform for Brookfield Properties. A wife, mom of 2, and 1st generation immigrant from Ghana, West Africa, she uses her international perspective to empower business leaders. The twice-named 40 under 40 marketer is speaking at the upcoming Experiential Marketing Summit and Retail Innovation Conference.  Additional ResourcesWebsite: https://esthersarpong.com/LinkedIn: @EstherSarpongInstagram: @Maameakua

With the collapse of FTX and economic difficulties of 2022 behind him, Simon Barnby is excited for 2023. His company, Archax, a regulated digital asset exchange, broker and custodian, is rolling out their services and has received investments from large, conservative financial institutions that he believes are finally ready to adopt blockchain and tokenization. Simon shares his unshakable passion for leveraging technology to disrupt the financial markets on the BlockSolid podcast hosted by SolidBlock CEO Yael Tamar. About Simon Barnby Simon Barnby is the CMO of Archax, a digital asset exchange, broker and custodian. With more than 30 years' experience in global capital markets, Simon worked for trading technology and market data vendors in commercial and product-centric roles. Most recently, Simon acted as a consultant to small and start-up companies in the FinTech space, in particular blockchain firms. Prior to this, he was Global Marketing Director at Fidessa Group where he was responsible for all positioning, branding, product and corporate marketing activities globally. Simon has also been actively involved in the design, launch and support of trading systems across various asset classes. ______________ Explore our real estate projects: http://marketplace.solidblock.co Become a tokenization expert: https://www.solidblock.co/course Stay connected: https://solidblock.co https://www.linkedin.com/company/solidblock/ https://twitter.com/SolidBlockCo https://www.facebook.com/solidblock.co/ https://www.instagram.com/solidblockco/

BALYO is a global manufacturer of autonomous robotic forklifts. In this episode of The Kula Ring, Jeff and Carman sit down with BALYO's Global Marketing Director, Rob Patey, to discuss what makes marketing in manufacturing unique. They also talk about the challenges of digital marketing for manufacturing companies, the best way to find and reach customers online, and what sets BALYO apart.

In this episode, we talk with Shikha Pakhide about the impacts of the ever-growing Martech landscape. Shikha is currently Global Marketing Director with X0PA AI, a B2B SaaS platform to improve the hiring process. Prior to joining X0PA AI, she held several general marketing, product management and leadership roles. She is passionate about Go To Market strategy, Brand Awareness, Account Based Marketing, Account Based Experience and Demand Generation. Shikha has been recognized as the Most Innovative Martech leader by the World Marketing Congress. She is an active member of CMO Alliance Community and CMO Council.Tune in to hear:- Shikha's exposure to Martech tools and platforms and her take and experience with the overall growth of martech tools. - What she sees as the biggest challenges as a marketer with the Martech space. - Lessons or guiding principles she has learned and applied when thinking about how data flows between applications/platforms, and the downstream impact on analytics.- How the challenges with data and analytics affect Shikha's ability to articulate the ROI (or benefits) from investing in Martech or programs.Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsJoin Us at MOps-Apalooza! Join us LIVE in October 2023 along with 400+ Marketing and Revenue Ops pros. Learn more here.

Host Vic Marinich, Global Marketing Director for air conditioning at Danfoss, is joined by Ashley Watson, Global Head of Diversity and Inclusion at Danfoss, to discuss how companies can build an inclusive culture, how diversity, equity and inclusion contribute to long-term success and the role of employee resource groups.

Whether you're an early adopter or a skeptic of the metaverse and the technology enabling people to experience it—chances are it's on your mind. And if you're curious about where the metaverse is heading, there's no better person to hear from than Brian Irving.In his conversation with Jesse, Brian discusses how his distinctive combination of curiosity and a desire to do well by others led him down a marketing career path; why he thinks it's important for marketing leaders to have an appreciation of both craft and collaboration; how he balances an innate curiosity with the need to drive focus and pragmatism; the foundations of trust and respect that he believes the team at Reality Labs is built upon; the use cases he thinks will typify the early stage metaverse; and the role of marketing in telling a persuasive story about the possibilities for the future.(2:13) Building curiosity and finding opportunity in Flint, Michigan(7:02) Learning the tenets and importance of marketing craft at Apple(9:02) Brokering healthy relationships between marketing and communications teams (12:55) Why Brian joined Reality Labs, and thoughts on the metaverse's early applications and long-term possibilities  (21:03) How Brian's team is addressing the challenges of marketing the metaverse(24:22) Targeting big outcomes, but celebrating small milestones(26:17) The importance of saying yes to things that scare you Guest BioBrian is the VP of Global Marketing for Meta's Reality Labs, where he leads the team responsible for marketing the company's AR/VR hardware and software products including Meta Quest, Meta Portal, Ray-Ban Stories, and Meta Horizon. Prior to joining Meta in 2020, Brian was the Chief Marketing Officer at Eventbrite. Over the past two decades, he has led iPhone and iPod Marketing Communications at Apple, Global Marketing for the Google Play brand, and the launch of Airbnb's repositioning from homes to trips as Global Marketing Director. Brian is no stranger to shepherding iconic brands, having spent the early part of his career at Levi Strauss & Co, GE and General Motors.Helpful LinksMeta.comHave VR gear? Check out Beat Saber (Brian recommends)AdAge: Meet the Meta Reality Labs Marketer Branding the MetaverseBrian on LinkedIn

My guest is Andrea Pacella, Global Marketing Director of Leica Camera.I chat with Andrea about how he found his way to the brand, growing up in Italy, why collectors love Leica, pushing back on the snobbiness, the obsession of Leica lenses in films, and why he says they're not better than any other brand, just different.Leica Camera 

Tune in as Kara Demirjian Huss joins the CIBL Podcast to share her awesome story! Kara is the Founder and President of DCC Marketing, Vice President and Global Marketing Director at T/CCI Manufacturing, and President of Demirco Properties, all located in Decatur, IL. At the beginning of the interview, Kara explains how her personal journey changed from fashion design to marketing for the family business. She also shares how her family helped to revitalize the downtown Decatur area. Kara also talks about the exciting news that T/CCI recently received. T/CCI has received Illinois' first Reimagining Electric Vehicle Tax Incentive Package! The state has granted $15.3 million to Richland Community College and $6 million to the City of Decatur in capital grants to create an EV Innovation Cluster at T/CCI's Decatur headquarters. Kara finishes up the podcast by explaining how DCC Marketing was created. She also explains how the DCC team stays in front of all the technology and marketing changes that are occurring in today's fast-moving business world. Make sure you check out this incredible episode with one of Central Illinois' most inspirational entrepreneurs!

You're tuning in and syncing up with The Lending Link, GDS Link's brand new industry podcast designed for the modern-day lender. In this introductory episode, we're chatting with the man of the hour and host of The Lending Link, Rich Alterman. Rich has a deep-rooted history in credit risk management within consumer lending, where he boasts over 40 years of helping lenders stay competitive in our ever-changing environment. Matt Tepper, GDS Link's Global Marketing Director, sits down with Rich to talk about how he got started within the industry, the wealth of experience that GDS Link brings to the market, how the landscape of underwriting has evolved since Rich started his career, as well as current pressing issues lenders may be facing. Be sure to subscribe to the Lending Link on Apple Podcasts, Spotify, Google Play, or wherever you prefer to listen to your podcasts. Are you interested in learning more about The Lending Link? Visit our webpage here, and head over to GDS links, LinkedIn and Twitter pages to hit those like and follow buttons. It's time to sync up with GDS Link!

Maura Tuohy Di Muro, Global Head of Product Marketing at Twitter, discusses how Twitter is promoting safety on their platform and the unique ways they're adding gamification to privacy, including a recently released video game experience they made for their users. We also discuss how Web3 can deliver on its big promises of accessibility and inclusivity and how Twitter thinks about earning trust.  Key takeaways:  Protecting democracy while elevating important voices Responding to consumer distrust and increasing demands  Making platforms like Twitter safe, accessible and inclusive Connecting human emotion to your products How they conceptualized, built, and distributed Twitter Data Dash to help their users understand their privacy policy Guest Bio:  Maura Tuohy Di Muro is the Head of Product Marketing at Twitter, where her team scales GTM programs for safety, privacy, and information integrity. Prior to Twitter, Maura was a Global Marketing Director at Mozilla, the not-for-profit that makes the Firefox browser. Maura is passionate about the intersection of technology and humanity and lives in San Francisco with her husband and 2 sons.  ---------------------------------------------------------------------- About this Show: The Brave Marketer Podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world.  Music by: Ari Dvorin

Quite contrary to what many people think, leadership is not something that is gained from an external source, leadership begins within yourself.    It's not always about what others can do to change the world; it's about what you can do to inspire others to improve the world. If you want to make a difference in the world, you must begin with yourself.    In this episode of Fifth Dimensional Leadership,  Jabari Hearn, an amazing marketing executive, talks about how we can create more diversity as leaders through the concept of Self-Mastery.   Jabari  is the SVP of Marketing and Entertainment at Westbrook Media, and the co-founder of an incredible organization focused on accelerating the advancement and impact of marketers of color called Monday Night Mentorship. His mission is to help people of color accelerate their career and ultimately fill the top marketing spots.   Previously, Jabari was a VP of Brand at Lyft, a Global Marketing Director at Google (where he launched many award-winning campaigns such as the Google Pixel 2 and 3), and a Sr. Brand Director at Nike.    Things you will also learn in this episode:   The two most important characteristics that define an Impactful Leader Can Empathy be learned or innate? Overcoming fears and limiting beliefs What we can do as a community to propel the  Black Lives Matter Movement How to improve diversity at an organizational level Quotes: “The best thing that we can provide is our time.” - Jabari Hearn   “When you know what you want, the world conspires with you.” - Jabari Hearn   “Be the change and inspire it in others.” - Jabari Hearn   “I never thought of myself as a leader; I just led, and that always led to leadership opportunities.” - Jabari Hearn   “When other people start to see you as a leader through your actions, you really start to believe it.” - Jabari Hearn   “Empathy can be developed, not learned.” - Jabari Hearn   “You don't realize how it takes a weight off your shoulder to be in a place where people understand you and accept you. You move differently, you fill a room differently, you connect differently.” - Jabari Hearn   “Inspiring love is about seeing people as people, and trying to connect to people on a people-level.” - Jabari Hearn

Alex Cull is the Global Marketing Director for Mangahigh, an organisation which provides online maths games to students to help foster a love of the subject and personalise education. She also focuses on future proofing education and reducing maths anxiety. Get your students excited, engaged and excelling at maths! Adaptive quizzes, innovative games and social competitions Aligned to the National Curriculum Real-time analytics with AI support for differentiation A digital resource for blended learning Use in class, for setting homework, revision and much more on any handheld device. You can even use your teacher platform to connect to your whiteboard and play activities with the whole class to explore ideas together. Easy to use Class and individual teaching Works on all devices Access 24/7 Mangahigh is a trusted by over 5,000 schools globally and is a trusted resource for 100,000s of teachers. Website https://www.mangahigh.com/ (www.mangahigh.com) Resource Mentioned https://stevenbartlett.com/the-diary-of-a-ceo-podcast/ (The Diary of a CEO - podcast) Show Sponsor The National Association for Primary Education speaks for young children and all who live and work with them. Find out more about their online CPD events this summer at https://nape.org.uk/online-events (nape.org.uk/online-events) Ocean Plastic & Climate Change – Join Ellie Jackson author of the Wild Tribe Heroes book series as we invite pupils to write a story based on this topic in a writing festival (13th June 2022) 

In this episode I chat with Margaret Odera. She is a veteran community health volunteer (CHV) that has spent her career serving the needs of the vulnerable in Nairobi's informal settlements.  Margaret shares a heartbreaking but inspiring story about how she rose from the ashes of being diagnosed with HIV to dedicating her life to saving poor mothers and babies who are also living with the disease. Although she is not necessarily a technology or digital health innovator, I invited her to be a guest on the show for two related reasons. First, CHVs like Margaret often play an integral role in the implementation and scaling of digital health innovations in underserved communities. Therefore, it is important to highlight their value-add and needs. Second, Margaret is leading what seems to be a really important movement to professionalize and compensate CHVs. I believe her movement will ultimately contribute to strengthening community health structures to the benefit of the digital health ecosystem in Kenya and possibly across Africa.  Special thanks to Amie Vaccaro, Global Marketing Director at Dimagi for connecting me with Margaret. Shout out to my daughters Zira (3) and Ada (6) for doing the intro and outro respectively of this episode :) If you have any thoughts on this episode, or recommendations of African health innovators that you'd like me to host on the show, please reach out to me directly on Twitter @DrSam_Oti, email: sam.oti@alumni.harvard.edu or via LinkedIn https://www.linkedin.com/in/samuel-oji-oti.  Please note that The MedxTek Africa Podcast is distinct from Dr. Oti's role as a Senior Program Specialist at Canada's International Development Research Centre. The information provided in this podcast is not medical advice, nor should it be construed or applied as a replacement for medical advice. The MedxTek Africa Podcast, its production team, guests and partners assume no liability for the application of the podcast's content.