Podcasts about head of marketing

Landing Your Dream Marketing Role in the #RemoteEra Most marketing execs are getting ghosted in 2025—but the ones scoring Director to CMO roles are doing way more. I'll show you the exact moves that land $250K calls, even remotely. Hi, I'm Melissa Llarena, and welcome back to the podcast. For over a decade, I've helped ambitious marketing executives and advertising leaders land their dream careers through my global job search coaching firm, Career Outcomes Matter, launched in 2011. I'm back, better than ever, with strategies that work right now—and today, we're tackling how you can stand out in this cutthroat #RemoteEra or #Hybrid job market. Let's get real—this isn't your average job advice. In 2025, landing those rare, high-stakes marketing roles isn't about just sending a resume, cover letter, or even thoughtfully updating applications. It's about outworking and out-strategizing the competition. Let me ask you something to set the stage… Would YOU have stayed on the Titanic, knowing you had a chance to get off before the last lifeboat was filled? Hoping you'd survive icy waters isn't smart—and neither is letting your marketing career sink when you could turn it around. You wouldn't watch a campaign fail if you knew how to save it, right? The same goes for your career, especially in today's #RemoteEra or #Hybrid world. As a high-performing marketer or job seeker, you're in a race—and it's tougher than ever to land Director-level and above roles, especially if you're a working parent or world-class aunt eyeing flexibility. But here's the truth I've seen and helped my clients achieve: the marketers getting interviews and calls in 2025 aren't just applying—they're bringing market analysis, SOPs, portfolios, and 90–100 day plans that blow hiring leaders away. That's how you prove you're worth multiple rounds and a salary at the top end of $130K–$285K+. Imagine cutting your job search short, writing that resignation letter, and avoiding a layoff. That's the edge I give my clients—and I'm sharing it with you today.” Let's get specific—here are four high-level marketing roles I know will attract top talent in 2025, where the differentiator is the candidate who brings the goods. These are the exact deliverables I've helped my clients create, present, and land with, along with quick pro tips based on what impresses hiring leaders: Headspace - Principal Brand Strategist, $130K–$183K base: Bring a one-page analysis of the mental health ecosystem—why Headspace beats Calm or other apps—and show how branding creates a utilization halo effect. Director of Marketing, Advisory Practice at Acquisition.com, Las Vegas, NV (Hybrid), $150K–$180K base: Prove you can lead with praise, not punishment, and explain how you'd contribute to Alex's $1B-plus vision in 36 months or less. SVP, Marketing Enablement at Warner Music Group, $210K–$285K base: Bring a framework showing how you'd lead a full marketing service provider audit. Chief of Staff, Marketing at IBM (Salary not posted): Dive into CMO Clay's vision—check his talks—and understand how McKinsey trains leaders, since you'll likely compete with McKinsey alums or IBM insiders. *All roles can be found on LinkedIn. They are live as of March 3rd, 2025.* These moves are what's working now to land $285K calls, even remotely. That's the ‘doing more' that gets you noticed in 2025. How do I know this works? I launched Career Outcomes Matter in 2011 to coach global marketing leaders like you, wrote Fertile Imagination—a #1 Amazon bestseller in 2023—to inspire storytelling for dream careers, and I've hosted icons like Beth Comstock and GaryVee on this podcast early on. Recently, I earned my meditation certification after a two-year program to support clients through high-stress transitions. I've dedicated my life to learning and teaching the art of relationship-building—and now, I'm back with strategies that give you the edge in this brutal job market. Listen, if you're a serious marketing executive ready to stop getting ghosted and land your dream $150K+ role—or boost your income by 25%—I'm here to help. I'm enrolling a max of 10 ambitious marketing leaders into my 9-week group coaching program, starting this Sunday, March 9, 2025. It's a 2-week risk-free trial, and if you join by March 31st, I'll personally rewrite your resume or LinkedIn profile for free—that's a $1,500 value. Book a 15-minute job search fit session with me today at www.melissallarena.com/sessions. I've got tons of slots open in the next 48-hours, and I'd love to see if this is the right fit for you—or anyone you know who's frustrated with their boss, worried about layoffs, stalled on promotions, or feeling stuck. Let's turn your career into the success story it's meant to be. I'm Melissa Llarena, and I can't wait to help you win. A client was on a sinking ship in the energy sector and here's what she said about our partnership.... From A Sinking Ship Company in The Energy Sector To A Remote Strategic Partnerships Role In A Top Tier Business School I did get the offer as you know = great result!! The back-and-forth collaboration on interview questions and answers was powerful for me. I liked that you kept me accountable. I would have dragged my feet a lot longer. By investing in coaching this made me cut through my excuses and motivated me to go above and beyond by preparing for an interview 10x more than what I have ever done before. I got my dream job and the hiring manager told me how impressed everyone was and how my performance was heads above the other candidates who were MORE experienced in the function. My work is quite fun. It's rewarding work, fantastic people, ramping up some new skills and the lifestyle is to die for. Thank you, Melissa for our partnership." A 20+ year communications professional's message about what it takes to land a dream marketing job - https://www.youtube.com/watch?v=Xe7otOG-i8Y A former Volvo employee in China lands a role in the U.S. making more money than the role originally called for - https://www.youtube.com/watch?v=G2vmjc0cTcg A former tech executive who landed in a non-profit YET got a bump in pay - https://www.youtube.com/watch?v=jswvB9Km6J4 Let's hop on a 15-minute job search fit call today: https://www.melissallarena.com/sessions/ SHARE this episode with your family and friends who are currently in the job market or they keep telling you they should be out there hunting. Until next Tuesday…

Behavioural psychology can both influence people to buy your products and change their attitudes and habits for the better. For Tom Holmes, harnessing its power for good within marketing is an exciting prospect. He tells us how he uses it in his role as Head of Marketing for Altogether Dental at Haleon and he shares top marketing tips and his admiration for former podcast guest Rory Sutherland.

W środę w "Onet Rano." przywita się Mikołaj Kunica, którego gośćmi będą: Ryszard Petru, Polska 2050; Janusz Jankowiak, ekonomista; Małgorzata Święchowicz, Newsweek; Cveta Dimitrova, psychoterapeutka. W części "Onet Rano. WIEM" gościem Odety Moro będzie Magdalena Sielachowicz-Nowakowska, Head Of Marketing w Samsung Electronics Polska.

Wie wird eine digitale Marke geführt? Wie kann Vertrauen aufgebaut werden? Darum geht es in der Folge mit Roger Tschallener. Er ist Head of Marketing Strategy & Branding bei der SMG Swiss Marketplace Group. Die SMG Swiss Marketplace Group AG ist ein Netzwerk von Online-Marktplätzen. Das Portfolio umfasst vier Geschäftsbereiche mit fast 20 Marken: Immobilien, Automotive, Allgemeine Marktplätze sowie Finanzen und Versicherungen. Colin stellt Roger '5 schnelle Fragen': - Was bedeutet Markenführung für dich? - Wie setzt ihr Markenführung bei euch um? Wie schafft ihr es, Vertrauen aufzubauen? - Warum ist die Komplexitätsreduktion in der Strategie (bei euch) so wichtig? - Welche Wirkung erzielt ihr mit der Markenarbeit? Qualitativ wie quantitativ? - Blick in die Zukunft: Wie entwickelt sich das Thema Markenführung? Gewinnt oder verliert es an Relevanz? Und wie entwickelt sich Markenführung bei euch?

Emily Curry is the Co-Founder, GM, and Head of Marketing at Big Trouble, located in Hattiesburg, Mississippi. Emily began working in restaurants in the early 2010's, when she was in her very early 20's. She worked at Southern Prohibition, a brewery in Hattiesburg, Mississippi and became their CEO from 2018-2022 when she and her 4 partners began the process of opening Big Trouble. Big Trouble is to day just over 1 year old!  Restaurant Unstoppable - EVOLVE! - Eric of Restaurant Unstoppable is now taking consultation and coaching calls! Book a consultation today! Schedule your call to become UNSTOPPABLE! Check out the website for more details: https://www.restaurantunstoppable.com/evolve Today's sponsors: Meez: Are you a chef, owner, operator, or manage recipes in professional kitchens? meez is built just for you. Organize, share, prep, and scale recipes like never before. Plus, engineer your menu in real-time and get accurate food costs. Sign up for free today and get 2 FREE months of invoice processing as a listener of the Restaurant Unstoppable Podcast. Visit getmeez.com/unstoppable to learn more. Restaurant Systems Pro: When you join Restaurant Systems Pro through February of 2025, They will handle your 2024 books at no charge. Here's what you get: Organization of all invoices and expenses;AI Scanning of products so you know the usage; Reconciling your accounts; Tracking inventory and labor costs; and Providing detailed P&L reports Head to RestaurantUnstoppable.com/RSP and be sure to mention this special offer.   Let's make 2025 the year your restaurant thrives. Today's guest recommends these tools: Toast - POS Sling - Scheduling Contact the guest: Website: https://www.eatbigtrouble.com/ Instagram: @emily_andstuff -OR- @eatbigtrouble Thanks for listening! Rate the podcast, subscribe, and share!  We are on Youtube: @RestaurantUnstoppable

In der neuen Folge tauchen wir ein in die internationale Immobilienwelt. Zu Gast sind Daniel Malek, CEO der DACH-Region, und Maleni Piyasiri, Head of Marketing von KENSINGTON D-A-CH— einem der führenden Franchise-Systeme für Luxusimmobilien.

Paige is the Head of Marketing for North America at Phaidon International, a global specialist recruitment firm, and she is based in New York City. On this episode of the podcast Paige talks about how her experience at Villa helped prepare her for the career path she has been on, she talks about how to strategically execute brand management within a large organization, and she goes on to share with us what it takes to be a successful leader and advice for aspiring leaders.

Episode #141. Today's personal understanding topic is about owning your marketing career so that it is fulfilling to you, and the steps you can take to be proactive and intentional to move towards your ideal role.  Abby's guest to discuss this is David Brewerton, Growth Marketing Director of Monzo. Initially starting his marketing career in digital marketing, David broadened his marketing roles to have more strategic impact and has worked with brands such as Tesco Mobile, Metro Bank and now Monzo.   In this episode, David shares his definition of owning your marketing career, perception as reality, the art of giving and receiving feedback, his story of finding an ideal role after redundancy and the value of building your profile and making connections.   Plus David's career highs and lows and advice for marketers of tomorrow.    00:00:00 Welcome and Introduction to ‘Owning your Career'  00:02:12 Defining Career Ownership  00:03:55 Perception as Reality  00:06:11 Why Personal Branding is Valuable  00:08:52 The Importance of Authenticity  00:14:27 Feedback as a Tool for Growth  00:17:52 David's Approach to Securing a New Role Following Redundancy   00:22:35 Building a Profile Online  00:27:24 Proactive Career Ownership  00:37:13 Mapping Career Goals and Vision  00:39:15 Finding Your Tribe  00:41:27 Learning from Experience  00:41:40 Advice for Marketers of Tomorrow    Host: Abigail (Abby) Dixon FCIM/ICF | LinkedIn Guest:  David Brewerton | LinkedIn   The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com 

Private investments are hotter than ever! This week on Fintech Newscast, Mike Ivancie, Head of Marketing at UpMarket, shares his passion for investing and breaks down this booming market. Don't miss it! https://www.upmarket.co Click Subscribe to keep up to date on the world of fintech!  Reach us at info@fintechnewscast.com or on BlueSky https://bsky.app/profile/fintechnewscast.bsky.social

The secret to success in data driven marketing is relationships - according to Chris Love, Head of Marketing Performance & Econometrics at Virgin Media O2. On the latest podcast episode, Chris explains why getting the marketing team out of its silo and knowing how to contribute to other teams' success, while letting them help yours with their insights, has stood him in good stead throughout his marketing career. He also shares his views on the importance of "sweating the small stuff" and why, ultimately, all we do is sales.

I detta avsnitt av Sveriges Marknadschefer får vi en inblick i Elgigantens marknadsföringsstrategier tillsammans med deras Head of Marketing & E-commerce, Karolina Åhs Karlsson. Karolina berättar bland annat om: - Vad som lockade henne att börja på Elgiganten - Den starka företagskulturen på Elgiganten - Hur hennes team inom marknad och eCom är uppbyggt - Varför de har valt en prestationsbaserad modell med sin mediebyrå - och hur det fungerar i praktiken - Hur butikerna och e-handel samverkar för att skapa effektiva marknadsföringskampanjer - Vikten av kundklubben och dess roll för att bygga kundlojalitet - Att hitta rätt mediamix och arbeta med ekonometrisk modellering för att optimera sin marknadsföring - En kampanj som inte gick som planerat och lärdomarna från det - Varför Elgiganten har fått utmärkelser för sitt hållbarhetsarbete - Hur Karolina främjar kompetensutveckling i sitt team - Elgigantens användning av sociala medier och ambassadörer för att stärka varumärket - Betydelsen av att kunna lita på sitt team Varmt välkommen att lyssna! Programledare: Martin Matiesen och Sandra Modée Producent: Peder Groth, Dogwood AB Länk till poddens hemsida: https://sverigesmarknadschefer.se/

Hair treatment products that provide UV protection, pollution protection, and help prevent hair damage caused by these and other environmental aggressors are getting more sophisticated. Contract manufacturers, raw material suppliers, and clinical testing labs are all contributing to this next generation of hair care. This week on the CosmoFactory podcast, we discover where the ideas for hair care innovations originate and how R&D professionals create products with novel benefits. Our guests are Claudia Silva, R&D Director at Colep Consumer Products. and Paola Meroni, that same company's Head of Marketing. Founded in Porto, Portugal, in 1965, Colep Consumer Products is well known in the cosmetic contract manufacturing sector for its proficiency in both hair care and aerosols. Colep also serves the home care and OTC pharma sectors. If you appreciated this episode: SHARE it with colleague, SUBSCRIBE to the CosmoFactory podcast & please LEAVE US A REVIEW today. With your help, even more cosmetic industry professionals can discover the inspiring interviews we share on CosmoFactory! ABOUT CosmoFactory Beauty industry stakeholders listen to the CosmoFactory podcast for inspiration and for up-to-date information on concepts, tactics, and solutions that move business forward. CosmoFactory – Ideas to Innovation is a weekly interview series for cosmetics and personal care suppliers, finished product brand leaders, retailers, buyers, importers, and distributors. Each Tuesday, CosmoFactory guests share experiences, insights, and exclusive behind-the-scenes details—which makes this not only a must-listen B2B podcast but an ongoing case study of our dynamic industry. Guests are actively working in hands-on innovation roles along the beauty industry supply chain; they specialize in raw materials, ingredients, manufacturing, packaging, and more. They are designers, R&D or R&I pros, technical experts, product developers, key decision makers, visionary executives. HOST Deanna Utroske Cosmetics and personal care industry observer Deanna Utroske hosts the CosmoFactory podcast. She brings an editorial perspective and a decade of industry expertise to every interview. Deanna is also Editor of the Beauty Insights newsletter and a supply-side positioning consultant. She writes the Global Perspectives column for EuroCosmetics magazine, is a former Editor of CosmeticsDesign, and is known globally for her ability to identify emerging trends, novel technologies, and true innovation in beauty. A PRODUCTION OF Cosmoprof Worldwide Bologna CosmoFactory is the first podcast from Cosmoprof Worldwide Bologna, taking its place among the best B2B podcasts serving the global beauty industry. 

In this episode, Mikel Certudi, CEO and co-founder of Warranty Hive, shares insights from his diverse career, including his time at Omniture and Adobe, where he helped scale the company's revenue from $3 billion to $10 billion. Mikel discusses his entrepreneurship journey, founding companies like Strala, which organized big data for better business insights, and now leading Warranty Hive and Peak, two AI-driven businesses focused on reducing operational costs and enhancing customer and employee experiences. He also talks about the importance of mental health, grounding habits, and serving in your community.

Can you share a specific example where innovative brand or performance marketing led to significant business growth?   Digital transformation can be complex, especially when integrating it across marketing, sales, and operations. What are some key challenges you've faced in driving digital transformation at Bayer, and how have you overcome them?   With AI becoming increasingly central to marketing strategies, how is Bayer incorporating AI and data-driven decision-making into its marketing and creative processes? What role does AI play in personalizing and optimizing consumer experiences at scale?   How are you driving sustainable innovation in digital health and digital commerce? Can you provide insights into how technology is being used to create more sustainable and impactful business models?   To the future of Bayer, what are you most excited about? Are there any particular innovations, projects, or strategic directions that you believe will significantly impact the industry and Bayer's role in it?

How are you celebrating your hero product? Better yet, how are you activating your audience to celebrate your hero product?7-Eleven has a lot to teach us about that with their Bring Your Own Cup Day. If you've never taken part, they encourage customers to bring in a vessel of choice to fill with Slurpee.They've seen people bring in cowboy hats, kiddie pools, even a prosthetic leg, and fill them to the brim with that slushy, cold, refreshing fizzy iconic drink.And customers are posting about it. It's ALL over social media. Having your customers post to their own social media about your product is just about any marketer's dream.So let's talk about how to do it! In this episode, we're talking about marketing lessons from 7-Eleven's Bring Your Own Cup Day.With the help of our special guest, Chief Revenue Officer & Head of Marketing at Black Crow AI, JoAnn Martin, we talk about activating your community around your hero product, leaving it to the internet, and increasing the value of your engagement with customers.About our guest, JoAnn MartinJoAnn Martin is Chief Revenue Officer & Head of Marketing at Black Crow AI. Prior to joining the company in November 2023, she served as VP of Marketing at Electric. She has also held marketing leadership roles at Searchspring, Hanzo and Provenir. She serves as an advisor to UserGems.What B2B Companies Can Learn From Bring Your Own Cup Day:Activate your community around your hero product. Create opportunities for your audience to celebrate your core product. JoAnn says, “ It's finding the product and the fit with the market and figuring out how you put that in front of the right customer, which is really foundationally strategic marketing.  And that gives you great opportunities to have those celebrations or to create those experiences.” And Ian says, “It's important to have a day,” like 7-Eleven's Bring Your Own Cup Day, which celebrates their hero product, the Slurpee, by having customers bring in their own vessel of choice. It's silly and fun and highlights the Slurpee as an iconic product.Leave it to the internet. Ask your audience online for input on your marketing. For instance, have them name a product, or get ideas for your next campaign. JoAnn says, “ When you leave things to the internet, great things can happen. But also it can go wheels off very fast. But that's part of the beauty of it, right? Is the wheels off-ness, is why it's novel and fun and you feel part of something. So you never know where it's going to go.” So maybe put some limits around what you ask for, but it's a resource ready to be tapped into.Increase the value of your engagement with customers. Think about diversifying your offerings within the same vertical or to appeal to the same target buyer.  JoAnn says, “A lot of companies struggle with, ‘How do we find something else that increases the value of our engagement with a customer?' Or ‘How do we build in an upsell strategy with our B2B SaaS company?' You've launched a core product for your customers. And customers love that core product. But as you grow as a company, you need to be able to develop more value for them. And you need to be able to develop more value to broaden your addressable market. And one of the learnings I take away is that they went and found that value. And for us as B2B marketers, maybe we can be a little more creative about the way that we find that additional value we can bring to our customers all the time.” Like 7-Eleven was already appealing to kids with their penny candy and video games. Add on to that an option for sugar-caffeine-fizz fix and the Slurpee was bound to become a hit too.Quotes*” How do I better partner with my product teammates? What's this Product-Marketing relationship? How do we get away from Product builds a thing and throws it all over the wall and Marketing figures out how to talk about it?' And it's a challenge. And I think this is a great example that those two disciplines are actually very tightly intertwined. And as marketers and product leaders and startups, we have to figure out how we're coming together to figure out what is that thing that celebrates our core product? What is the core product we put in front of a customer that has great fit for that customer and how do we figure out how to talk about it with them?”*” The concept of really tightly intertwining your product and how your customers experience that product and how you talk about it is really inspiring.”*” Great companies lean into the kind of messy pieces, but you have to be willing to lean into the kind of absurd, messy parts of the business.”Time Stamps[0:55] Meet JoAnn Martin, Chief Revenue Officer & Head of Marketing at Black Crow AI[2:49] The Concept and Impact of BYOC Day[5:50] The Backstory Behind Slurpees[11:24] Marketing Strategies and Customer Engagement[15:09] Innovative Marketing and Product Development[28:32] Upcoming Exciting Projects at Black Crow AILinksConnect with JoAnn on LinkedInLearn more about Black Crow AIAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Senior Producer). Remarkable was produced this week by Meredith Gooderham, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

Nathan Vander Heiden de Marker.io discute de l'importance des mots-clés en SEO B2B, mettant l'accent sur la qualité, l'efficacité des articles longs et l'optimisation continue des contenus. Invité :  Nathan Vander Heyden  Dans cet épisode du podcast Marketing B2B, je discute avec Nathan vander Heyden, responsable marketing chez Marker.io, de son expertise en SEO dans un contexte B2B. Nous explorons l'importance de se concentrer sur des mots-clés stratégiques et d'éviter la dilution des efforts en produisant trop de contenu. Nathan souligne que la qualité prime sur la quantité, rappelant que quelques pages génèrent la majorité des leads. Il insiste sur l'efficacité des articles longs et informatifs, et sur la nécessité d'intégrer les SME (Subject Matter Experts) dans la création de contenus, tout en évitant de se reposer uniquement sur des outils d'IA. Nous abordons également l'optimisation continue des contenus en surveillant leur performance au fil du temps. Enfin, Nathan donne son point de vue sur le profil idéal pour un marketer SEO, axé sur l'expérience et la compréhension des besoins de l'audience. Cet échange offre des conseils pratiques essentiels pour optimiser les stratégies SEO dans un environnement B2B. Au menu de cette conversation entre Nathan et Mony : 0:04 Introduction au SEO avec Nathan 1:03 Conseils pour un débutant en SEO 4:53 L'importance de la qualité du contenu 6:28 Types de contenu qui attirent les acheteurs 9:50 Monitoring et réoptimisation du contenu 12:06 Suivi des performances et reporting 13:56 Optimisation des articles existants 20:10 Erreurs fréquentes en SEO 24:35 Profil idéal pour un marketer SEO 26:28 Conclusion et informations de contact Références : LinkedIn de Nathan: https://www.linkedin.com/in/nathanvanderheyden/?originalSubdomain=be -- ⚡ Connecte-toi à Mony⁠ ⁠⁠⁠⁠ici⁠⁠⁠⁠⁠. Je suis Mony Chhim et je suis freelance LinkedIn Ads pour entreprises B2B (45+ clients accélérés)

Welcome to the Car Dealership Guy Podcast. In this episode, I'm speaking with Angela Zepeda, Global Head of Marketing for X, where we discuss: Her role in reshaping Hyundai's brand presence in the American Zeitgeist, Why Hyundai is leaning into EV innovation, and her vision for taking on her biggest challenge yet... the social platform, X. This episode of the Car Dealership Guy Podcast is brought to you by: Tax Max - The Tax Max “File and Drive” Sales Event is a simple tax season program that will help your dealership boost down payments and get more customers approved. Tax Max files the customer's tax return, the dealer gets the down payment and the customer gets the car. Use coupon code: CARGUY and receive 25% off the Tax Max VIP package or above. Learn more @ https://www.taxmax.com/TaxMax/car-dealer-overview.aspx  Impel - Impel enables automotive retailers, manufacturers, and online marketplaces to turn shoppers into buyers, and buyers into lifelong customers, with the auto industry's most advanced AI-powered Customer Lifecycle Management platform. Learn more @ https://impel.ai/ Car Dealership Guy Industry Job Board - Connecting world-class talent with top-notch companies in Automotive. Find your next role—or start hiring today—at https://jobs.dealershipguy.com/ Interested in advertising with Car Dealership Guy? Drop us a line here Interested in being considered as a guest on the podcast? Add your name here Topics: (00:00:00) - Intro (00:01:11) - Angela's background and career (0:05:59) - The transformation of the Hyundai brand (00:09:28) - Why are non-EV shoppers buying Hyundai? (00:11:19) - The Hyundai-Amazon Partnership (00:15:07) - What has Hyundai that the average consumer doesn't notice that has impacted the success of the brand? (00:18:06) - What's your honest take on the brand's future? (00:21:14) - The future of car sales (00:23:12) - Taking on the role of CMO at X (00:33:46) - How does Elon's demeanor impact X's marketing strategy? (00:36:56) - The political polarization of social networks (00:41:13) - Managing a brand with such a public view (00:44:26) - Will dealerships advertise on X? Check out Car Dealership Guy's stuff: CDG News ➤ https://news.dealershipguy.com/ CDG Jobs ➤ https://jobs.dealershipguy.com/ CDG Recruiting ➤ https://www.cdgrecruiting.com/ My Socials: X ➤ https://www.twitter.com/GuyDealership Instagram ➤ https://www.instagram.com/cardealershipguy/ TikTok ➤ https://www.tiktok.com/@guydealership LinkedIn ➤ https://www.linkedin.com/company/cardealershipguy/ Threads ➤ https://www.threads.net/@cardealershipguy Facebook ➤ https://www.facebook.com/profile.php?id=100077402857683 Everything else ➤ dealershipguy.com This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions.

In this episode of the OpsStars podcast, Camela Thompson, Head of Marketing at RevOps Co-op, joins Don Otvos to discuss her journey from finance to RevOps and her current role in shaping the future of revenue operations. They explore the challenges of breaking down silos, the importance of data-driven decision making, and strategies for effective board presentations.

Te Papa has made $750,000 since it started charging international visitors an admission fee two months ago. The change came in during September to help fund rising energy, insurance, and staffing costs at the museum. Te Papa head of marketing and communications Kate Camp says New Zealand's tourism industry is a rich area with plenty of room for 'once-in-a-lifetime' experiences. "You're not here for a cheap and cheerful holiday, for most of our visitors." LISTEN ABOVESee omnystudio.com/listener for privacy information.

On average, millennials stay with an employer for just two years and nine months. But after 17 years leading marketing at CARFAX's Banking and Insurance Group, Jon-Erik Valetti has cracked the code on marketing and sales alignment.In this episode, Elena and Angela explore how Jon-Erik transformed B2B marketing within a major consumer brand. From viewing marketing as a revenue center to building a thought leadership strategy that resonates with millennial buyers who make up 75% of B2B buying teams, learn how the Banking and Insurance Group grew from 11 employees to a major revenue driver for CARFAX. Topics covered:  [01:00] Why millennials job-hop—and what keeps talent long-term [05:00] Creating shared goals between marketing and sales [10:00] Using a flywheel approach to define team roles[15:00] Building B2B brands within a consumer company[20:00] Why modern B2B buyers want self-guided research [24:00] The marketing experiment that led to angry faxes To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources:  2024 MarketingWeek Article: https://www.marketingweek.com/b2b-marketers-conflict-with-sales/ Jon-Erik's LinkedIn: https://www.linkedin.com/in/jonerikv/CARFAX Marketing Flywheel: https://514871.fs1.hubspotusercontent-na1.net/hubfs/514871/CarFax%20Marketing%20Flywheel.png Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

In this episode, Dave is joined by Priscilla Barolo, former head of comms at Zoom (for nearly 10 years, including the pandemic) and current Head of Marketing at Neat, an Oslo-based video tech company. Neat's tech is used around the world from major enterprises like Atlassian to the White House. With a decade-long career at Zoom, including during its hypergrowth through the pandemic, Priscilla is a expert in communications and B2B marketing leadership.Dave and Priscilla cover:The path from communications to marketing leadershipThe unique challenges of marketing a physical product in the B2B tech spaceBuilding and scaling a global marketing team at a high-growth, remote-first company Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***This episode of the Exit Five podcast is brought to you by our friends at Knak.  Launching an email or landing page in your marketing automation platform shouldn't feel like assembling an airplane mid flight with no instructions, but too often that's exactly how it feels.No more having to stop midway through your campaign to fix something simple. Knack lets you work with your entire team in real time and stops you from having to fix things mid flight. Check them out at knak.com/exit-five/***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Have you ever stopped to really listen to what your body and mind are telling you about your work? In this episode, Galina Marcus shares her career flip story, and it's full of valuable lessons. She started in the fashion industry in Russia, then moved into marketing in the tech world, but eventually, she made the choice to follow her passion for art. Now, she's not only a visual artist and podcast host of In the Art Scene Podcast but also the founder of the San Diego Art Directory, a nonprofit that supports local artists.Galina's story is a reminder to listen to yourself and make changes when necessary, even when it's scary. She talks about the power of following your passions and building a career that truly reflects your values. And along the way, she found real fulfillment by connecting with others in her field and creating a supportive community. Her journey also shows us that it's never too late to pivot and try something new, even if it means starting from scratch.Episode TakeawaysListen to your body and make changes when necessary, even if it's scary.Follow your passions and create a career that aligns with your values.Building a community and connecting with others in your field can be incredibly fulfilling.Don't be afraid to pivot and try new things, even if it means starting from scratch.Connect with GalinaSan Diego Art DirectoryWebsite: https://sandiegoartdirectory.com/ Instagram: https://www.instagram.com/sandiegoartdirectory/In the Art Scene PodcastWebsite: https://intheartscene.comInstagram: https://www.instagram.com/in_the_art_scene/ Galina's ArtworkWebsite: https://galinamarcus.com/ Instagram: https://www.instagram.com/galinamarcus_art/ Thanks for tuning in to The Career Flipper podcast!If you loved this episode, spread the word! Share it with a friend, hit that subscribe button and don't forget to leave a review—it really helps spread the word to more career flippers like you. Let's Connect:Join the flippin' fam: thecareerflipper.comTikTok: https://www.tiktok.com@thecareerflipperInstagram: http://instagram.com/thecareerflipperpodGot a career flip story? I want to hear all about it & have you on an episode! Whether you've flipped or are about to, or right smack in the middle of a flip, drop me a line: hello@thecareerflipper.com Want to support the show? You can hire me to speak at your event about career changes or let's collaborate through affiliates or sponsorships. Interested? Reach out at hello@thecareerflipper.com Take my customer service courses, maybe? Before being laid off, I spent years in customer experience leadership, helping teams improve how they serve their customers. That work didn't stop with my corporate job—it's now helped over 12,000 students worldwide through the online courses I've built. Whether you're looking to switch to customer service or sharpen your skills, these courses are packed with real-world tips, from handling tough conversations to managing customer interactions. Check them out at thecareerflipper.com/courses! Other ways to get involved with the show:Buy me a coffeeCheck out my furniture flipsIntro & outro music by audionautix.com!

As time goes on the Bitcoin development space continues to bifurcate and segment into separate ecosystems that deploy their own native solutions to Bitcoin's biggest problem, its lack of programmability. We discuss with Fitzy from the TAP team how the current state of Bitcoin looks with so many emerging meta protocols, L2s, and Fractal chains entering into the equation as a potential viable solution. We contemplate the markets perceptions around the technical need of indexing in support of app development around Bitcoin and also question the merits of new entrants into the meta protocol space. We also talk about some of the upcoming updates coming to the TAP protocol such as BRC20 support, Blockdrops, DMT data fields, and Bitmap support. Also rundown the history of Benny's contributions to the Ordinals/Bitcoin ecosystem and highlight the significance of the TTP ecosystem in supporting the application of DMT. Topics:  First up, Who is Fitzy, and how did they get into the web3 space Next, the guys ask Fitzy how the current state of Bitcoin looks with so many emerging meta protocols, L2s, and Fractal chains entering into the equation. Then, contemplate the markets perceptions around the technical need of indexing in support of app development around Bitcoin and Finally, rundown the history of Benny's contributions to the Ordinals/Bitcoin ecosystem and highlight the significance of the TTP ecosystem Please like and subscribe on your favorite podcasting app! Sign up for a free newsletter: www.theblockrunner.com Follow us on: Youtube: https://bit.ly/TBlkRnnrYouTube Twitter: bit.ly/TBR-Twitter Telegram: bit.ly/TBR-Telegram Discord: bit.ly/TBR-Discord

In this Greatest Hits episode of Getting to Aha!, host Darshan Mehta talks with Joe Lazer, Head of Marketing at A.Team. Joe shares his pivotal "aha!" moment and highlights the critical role of storytelling in marketing. He emphasizes the need to connect with audiences genuinely, especially as attention spans shorten.

Bill, the Head of Marketing at YETI, whose career spans powerhouse brands like Under Armour and SICK Gear, shares how pivotal career moments and a relentless team spirit have shaped his leadership style and marketing approach at YETI. From forging authentic connections to celebrating the founder mentality, Bill breaks down what it takes to bring a brand vision to life.

Christopher "Chris" Carl became the first U.S. Head of Marketing at AliExpress in 2023. Under his leadership, order volume increased by 60%, the brand's share of voice grew by 75%, headcount expanded by 400%, social media following surged by 500%, and brand awareness doubled. Chris's impressive marketing career began as an intern at Calvin Klein. He then moved to BBDO in Germany, where he worked on pricing strategies, market expansions, and e-commerce development for European brands. Following this, he launched the U.S. office for Pulse Advertising, focusing on influencer marketing, and served as COO and President. He also founded his own men's grooming brand before taking on his current role at AliExpress, where he continues to make a significant impact.AliExpress is a global online retail platform owned by the Alibaba Group, headquartered in China. Launched in 2010, it connects buyers with a wide range of sellers, primarily manufacturers and wholesalers from China, offering products at competitive prices. AliExpress focus is on facilitating international trade by allowing businesses and individuals to sell a wide range of products to consumers around the world at an affordable cost.On today's show, Alan and Chris discuss what AliExpress is and how it fits within the Alibaba Group. They explore advertising campaigns and partnerships, including the recent collaboration with UEFA and the latest campaign featuring David Beckham. Their conversation also touches on consumer behavior, the future of e-commerce, and how AliExpress plans to capitalize on emerging trends.In this episode, you'll learn: Strategies to enhance the online shopping experience while driving affordabilityInsights into consumer behavior and its implications for market positioningInnovative approaches to leverage emerging trends for competitive advantageKey Highlights: [01:35] Story of being brushed with fame in New York[03:13] Career path[07:20] Insights you gained from prior career experiences [11:42] AliExpress' aspirations in the U.S.[14:00] State of U.S. consumers today[16:30] Where AliExpress is focusing its energy[19:23] Campaign with David Beckham [22:33] What's next for AliExpress[24:55] Experience of your past that defines you[26:18] Advice to younger self[27:11] A topic that you and other marketers need to learn more about[28:13] Trends or subcultures others should follow[29:37] Largest opportunity or threat to marketers todayLooking for more?Visit our website for the full show notes, links to resources mentioned in this episode, and ways to connect with the guest! Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday. Hosted on Acast. See acast.com/privacy for more information.

In der aktuellen Folge von "Bosses Bundesliga Blog" habe ich Klaus-Martin Meyer, den Head of Marketing von Ventano Beschläge aus Osnabrück, zu Gast. Wir sprechen über eine spannende Innovation, die Ventano kürzlich auf den Fansouvenirmarkt gebracht hat. Wie schafft es ein Unternehmen, das normalerweise für exklusive Tür- und Fensterbeschläge bekannt ist, im Fußballbereich Akzente zu setzen? Klaus-Martin Meyer erklärt, welche Rolle Emotionen und Traditionen im Marketing spielen und wie das neue Produkt genau aussieht. Außerdem diskutieren wir, welche Chancen sich für Unternehmen bieten, wenn sie in die Fußballwelt eintauchen. Eine wirklich interessante Folge für alle, die sich für innovative Fanartikel und ...Du möchtest deinen Podcast auch kostenlos hosten und damit Geld verdienen? Dann schaue auf www.kostenlos-hosten.de und informiere dich. Dort erhältst du alle Informationen zu unseren kostenlosen Podcast-Hosting-Angeboten. kostenlos-hosten.de ist ein Produkt der Podcastbude.Gern unterstützen wir dich bei deiner Podcast-Produktion.

In der aktuellen Folge von "Bosses Bundesliga Blog" habe ich Klaus-Martin Meyer, den Head of Marketing von Ventano Beschläge aus Osnabrück, zu Gast. Wir sprechen über eine spannende Innovation, die Ventano kürzlich auf den Fansouvenirmarkt gebracht hat. Wie schafft es ein Unternehmen, das normalerweise für exklusive Tür- und Fensterbeschläge bekannt ist, im Fußballbereich Akzente zu setzen? Klaus-Martin Meyer erklärt, welche Rolle Emotionen und Traditionen im Marketing spielen und wie das neue Produkt genau aussieht. Außerdem diskutieren wir, welche Chancen sich für Unternehmen bieten, wenn sie in die Fußballwelt eintauchen. Eine wirklich interessante Folge für alle, die sich für innovative Fanartikel und spannende Marketingstrategien interessieren! Finden könnt ihr mich unter https://www.facebook.com/profile.php?id=100002781476299&ref=ts&fref=ts https://x.com/ralfbosse https://www.instagram.com/ralfbosse.de/ https://www.linkedin.com/in/ralf-bosse-61a262110/

In this episode, Dave is joined by Madhav Bhandari, Head of Marketing at Storylane, a tool that helps companies build interactive product demos. Madhav shares the strategies that helped Storylane scale its website traffic from 25,000 to over 220,000 monthly visitors in just six months, using unique approaches to SEO and demand gen.Dave and Madhav discuss:Leveraging Demo-Led SEO for 10X website traffic growthHow targeting related product categories allowed Storylane to capture new audiences while building trust in their core marketHow AI is transforming workflows, enabling faster campaign execution, improving content creation, and driving innovation in marketing strategyTimestamps(00:00) - - Intro to Madhav (06:41) - - Building Brand Loyalty Through Content and Relationships (08:01) - - Building Brand Reputation in a Saturated Market (14:08) - - How To Strategize SEO By Capturing Existing Traffic (16:25) - - Why Interactive Demos Are So Important (21:00) - - How Madhav Executed Storylane's Demo Page Project (26:28) - - Demo-Led SEO's Impact on Brand Search and Signups (29:47) - - Why You Should Prioritize Website Articles Over Traditional Blogs (32:52) - - How To Create A Compelling Offer (38:10) - - Revenue Attribution (41:16) - - Storylane's Ad Truck For Brand Awareness and Searches (46:09) - - Rethinking Email Marketing (49:41) - - Hiring a Dedicated Writer for Impactful Newsletters (50:25) - - Leveraging Engaged Audiences Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***This episode of the Exit Five podcast is brought to you by our friends at Calendly. You've probably heard of Calendly. And you probably have used it to schedule meetings with people outside your company.But did you know you can also use Calendly on your website to increase conversion and create a better hand off experience with sales? Speed to lead is everything and that's why B2B marketing teams today use Calendly to convert leads the moment they're ready to talk to sales. Instead of doing the whole follow-up late dance, you can book meetings right within the forms on your website. And Calendly has the routing and integrations you need to make sure your prospects get booked with the right sales rep.Smith.ai increased their website bookings by 26% using Calendly. And Katalon, the all-in-one test automation platform, was able to increase their conversion rate 3X using Calendly.Join over 20 million users who count on Calendly to simplify meetings, save time and drive revenue revenue by removing the friction from your website. Visit calendly.com/exitfive to get started with a 14-day free trial.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

In this episode of "Women in B2B Marketing," host Jane Serra interviews Kerry Penny, SVP Global Head of Marketing and Employee Value Proposition at Kin + Carta, recently named CMO of the Year by Gartner. Kerry shares her career journey, from overcoming early economic challenges to transitioning from tech startups to B2B services. She highlights the complexities of marketing in the services sector, emphasizing the importance of personal relationships and trust. Kerry also discusses team building, the significance of internal culture, and aligning marketing with employee value propositions. Kerry and Jane discuss:Kerry's career journey in B2B marketing and her transition from tech startups to B2B services.The challenges faced during economic downturns and their impact on career development.Differences between marketing in B2B services and SaaS, focusing on complexity and relationship-building.The concept of High Value Offers (HVOs) and their role in engaging potential clients.Importance of maintaining client relationships and managing expectations in consulting.Insights on team building, especially after mergers and acquisitions.The significance of internal culture and employee engagement in marketing strategies.Strategies for fostering a strong company culture, including recognition initiatives and employee involvement.The alignment of employee branding with recruitment efforts and its impact on business outcomes.Advice for women in B2B marketing on embracing curiosity, taking risks, and building relationships.Key Links:Guest: Kenny Penny: https://www.linkedin.com/in/kerrysugrue/Host: Jane Serra: https://www.linkedin.com/in/janeserra/

We first came across Snaffling Pig when they were featured in the Lightning 50 list of fastest growing Shopify brands of 2021!Years on we are joined by their Head Of Marketing, George Wells, to discuss Shopify growth strategies and how Snaffling Pig has continue to grow and evolve in this ever changing landscape.In this episode Nick and George cover what is the secret sauce to success, how to know if your branding is working, Dragon's Den, the rule for growth you can't afford to ignore, how to retain customers & apps you can't live without!Snaffling Pig: https://www.snafflingpig.co.uk/Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hubKey takeaways:0:00 Introduction3:20 About George7:11 The Story Of Snaffling Pig10:14 What is the secret sauce?15:06 How Do You Know If Your Branding Is Working?21:24 The Most Memorable Thing You've Seen24:34 The Rule For Growth You Can't Afford To Ignore31:27 How Do You Retain Customers?36:15 Apps You Can't Live Without41:49 What's to comeCheck out our awesome partners!Book your FREE Influencer Marketing demo session with Afluencer here! https://afluencer.com/wws/To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp Support the show

In this episode, Dave is joined by Kevin White, Head of Marketing at Common Room, a leading customer intelligence platform for go-to-market teams. Kevin shares insights from his experience helping teams capture and act on digital breadcrumbs to optimize their marketing and sales efforts.Dave and Kevin cover:How to be a good marketer even when you're not the Subject Matter ExpertSignal-based marketing and how it is transforming the buyer's journey by focusing on the right actions instead of just clicksB2B influencer marketing plays that workTimestamps(00:00) - - Intro to Kevin (06:46) - - How to Be Good At Marketing When You're Not a Subject Matter Expert (09:24) - - Why You Should Stay Close to Your Customer (16:43) - - How to Manage a Marketing Team with Limited Resources (19:02) - - Eliminating Ineffective Marketing Efforts to Drive Real Results (24:00) - - Signups and Demos Boost From LinkedIn (25:06) - - How to Attribute ROI in Multi-Platform Marketing (29:16) - - Creating Authentic and Valuable Content (33:55) - - Generating Pipeline with Economic Buyer Signals (35:36) - - Increasing Digital Touchpoints (39:34) - - How To Maximize Actionability, Volume, and Conversion Rate (41:20) - - LinkedIn Measurement Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***This episode of the Exit Five podcast is brought to you by our friends at Calendly. You've probably heard of Calendly. And you probably have used it to schedule meetings with people outside your company.But did you know you can also use Calendly on your website to increase conversion and create a better hand off experience with sales? Speed to lead is everything and that's why B2B marketing teams today use Calendly to convert leads the moment they're ready to talk to sales. Instead of doing the whole follow-up late dance, you can book meetings right within the forms on your website. And Calendly has the routing and integrations you need to make sure your prospects get booked with the right sales rep.Smith.ai increased their website bookings by 26% using Calendly. And Katalon, the all-in-one test automation platform, was able to increase their conversion rate 3X using Calendly.Join over 20 million users who count on Calendly to simplify meetings, save time and drive revenue revenue by removing the friction from your website. Visit calendly.com/exitfive to get started with a 14-day free trial.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

What if you created a campaign so good, so coveted, that users looked forward to it every year? And what's more, non-users convert just to be a part of it.We're referring to the viral marketing campaign, Spotify Wrapped, and how they made their marketing masterpiece.We're doing it all with the help of our special guest, Head of Marketing at Postman, Justine Davis.Together, we talk about making or buying exclusive content, sharing insights about your customers, and much more.About our guest, Justine DavisJustine Davis is Head of Marketing at API platform Postman. She previously served as  Head of Marketing for Atlassian's Agile and DevOps suite of products. With over 9 years experience working with DevOps teams and tools, Justine is passionate about solving needs for customers. Outside of work Justine is a mom, avid reader, and loves to close the move goal rings in sunny Scottsdale, AZ on her Apple Watch.What B2B Companies Can Learn From Spotify Wrapped:Make or buy exclusive content. It's like how you can only get your own Spotify Wrapped if you subscribe to Spotify. The campaign got people to convert from Apple Music and other streaming services just because they wanted to get their own Spotify Wrapped at the end of the year. Having exclusive content will get people to convert to your platform. Justine says, “Their strategy was: ‘Build for audio and not music.' This was the HBO model a little bit, which is they acquired podcasts that were with them exclusively. So like, if you wanted to listen to them - and love them or hate them, Joe Rogan is one of the biggest in the game and it was exclusive on Spotify for a long time - you had to go sign up for Spotify. So it worked very well for them.”Share interesting insights about your customers. You're gathering tons of data about your customers. Feed it back to them as interesting and informative insights. It can be useful or even entertaining for them. It's like how Spotify made billboards highlighting unusual playlist names, and even how often someone listened to a particular song. Ian says, “You're finding data about your customers that is really funny and weird and interesting and unique. You're sharing that with other people. You're putting it on a billboard or somewhere, and then you're taking photos of it and then sharing the photos of the billboards all over.” Just those few data points make for a myriad of opportunities to share with customers who then will want to share with the world.Quotes*”Spotify Wrapped is the perfect piece of serialized content. You get to come out with it every year. People know what's coming. They know what to expect and they're looking to you, not only to tell them what their Spotify Wrapped is, but also to make funny jokes about all the other people who made ridiculous stuff.” - Ian Faison*”You have to place your bets in a lot of different areas to grab attention. And understand that the user may hear it on repeat. So have that message be consistent across channels and in different formats.” - Justine Davis*”We've invested very heavily in community as well as a big piece of brand marketing, because there's no better advocate than your customers.” - Justine Davis*“The nirvana for someone doing content marketing is to create a little mini franchise, little mini brand of their marketing that people look forward to. I don't care at all about any other content that Spotify makes, but I care about Spotify Wrapped. It's a perfect encapsulation of how your brand can be, where it's like people can care just about one thing that you make and not anything else. But the fact that you make that one thing is super valuable to them.” - Ian FaisonTime Stamps[0:55] Meet Justine Davis, Head of Marketing at Postman[12:16] Postman and API Marketing[14:23] The Origin and Evolution of Spotify Wrapped[22:29] The Power of Billboard Campaigns[27:04] Spotify Wrapped: A Marketing Masterpiece[27:53] Using Spotify Wrapped for Team Building[29:21] Integrated Marketing Campaigns[34:41] Investing in Podcasts[38:58] Postman: Content and Brand Strategy[47:14] Upcoming Postman FeaturesLinksConnect with Justine on LinkedInLearn more about PostmanAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Senior Producer). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

Great to talk to Tony Shellman of Starter this week. They are still “what the pros wear” and have a new partnership with the Atlanta Braves. Starter, one the most iconic, innovative and authentic sports apparel companies in the world, is celebrated with an ICON at Threads By Braves Clubhouse Store special event with legendary … Continue reading Tony Shellman, Streetwear and Urban Fashion Trailblazer, Head of Marketing at Starter →

Lara leads all things marketing, partnerships, business development and communications at Linktree, a platform that allows creators to build personalized landing pages with multiple links to all of their content.Before joining Linktree, Lara spent a decade at Twitter (now known as X), where she served as Global VP of Partners & Marketing. In her early days at Twitter, she was the Head of Entertainment and Lifestyle Partnerships, where she shaped and redefined Twitter's narrative for talent and entertainment partners.One of her standout achievements in this role was spearheading the iconic activation of Ellen DeGeneres' selfie at the 2014 Oscars.She earned her bachelor's degree in Political Science from the University of Rochester and began her career as Editorial Director at US Weekly, back when it was owned by Wenner Media.-----Past guests include Margaret Wishingrad, Kara Goldin, Brandi Chastain, Julie Foudy, Ann Miura Ko, Linda Avey, Sarah Leary, Becky Sauerbrunn and many more.Follow us on Instagram | LinkedIn | YoutubeCheck out the She Leads website-----In Today's Episode with Lara Cohen We Discuss:1. Lara's Upbringing 2. Career + College Aspirations in Political Journalism3. Early Career at US Weekly - Entertainment Journalism4. Entertainment Media Pre-Social Media 5. Journalism Culture: Deadlines, Constant Grinding, Hustle. 6. Transition from Conventional Journalism into Tech at Twitter7. The Genesis of the Iconic Ellen Degeneres Selfie at the Oscars8. The Value of Being the Non-Technical One in the Room9. The Power of Storytelling in Marketing 10. The Rise and Implications of the Creator Economy11. Twitter Under Elon's Takeover11. Linktree's Campaign for Voter Registration is LIVE! To find out more information, check out the Linktree blog and this USA Today articlePlease share She Leads with a friend and Leave a Review!

When technology is used to create unique immersive experiences, it can be a powerful engine to your end-to-end marketing funnel, according to Lisa Delaney of Cathay Pacific. The Regional Head of Marketing and Lifestyle Europe talks to us about Cathay's return to the limelight through a 2023 campaign, her favourite book to boost creativity, and her top tips for making the most out of data in marketing. 

On today's episode, we have Emilia Kortrynska, Head of Marketing at UserPilot. In the discussion with Emilia, we talk about some incredibly interesting research that came out of UserPilot recently about how Sales Led Growth appears to beat Product Led Growth in many categories. Which to PLG evangelists like myself, really caught me off guard. But we discuss why quant data is only one piece of the story and why you need to balance quant with qual research and the benefits of research in general.  PLG vs SLG research data If you're looking for a better way to tie research to your company goals, try out ResearchRepo for free If you're trying to get into product management and need experience to accelerate your path to product, sign up at Path2Product and start getting experience today Outline: 0:00-0:53 - Episode Introduction 0:53-2:35 - Emilia's Background and Intro 2:35-7:48  Emilia's Role In Research for Userpilot 7:48-10:59  Marketing's Role in User Research and PM Collaboration  10:59-13:00  Product-Led SEO 13:00-15:25 Research Feedback loop on usage and user segmentation 15:25-16:10 The fallacy of category creation in positioning 16:10-26:54 Sales Led vs Product Led Success Rates 26:54-30:07 How can we make research matter more at our company

Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Emma MondolinoHype man & Announcer: John Potito

Discover how A.I. is revolutionizing marketing with former Meta Global Head of Marketing, Nicole M. Alexander. Nicole is a marketing innovator, educator, and thought leader with over 25 years of experience driving growth and operational excellence at the intersection of marketing, technology, and data analytics.  Currently, Nicole serves as an adjunct Professor of Marketing and Technology at New York University and is completing a Master's in A.I. Ethics and Society from the University of Cambridge. Her expertise spans multiple industries, consulting both local giants and global enterprises on digital innovation and marketing strategies. She's held influential leadership positions at some of the world's leading organizations, including Global Head of Marketing at Meta, Senior Vice President of Innovation at Ipsos, and Vice President of Innovation for Greater China at Nielsen. In our conversation, you'll hear Nicole's thoughts on the role of A.I. in marketing, the importance of transparency in AI-generated content, and why she believes that bias in A.I. can be understood, leveraged, and mitigated instead of eliminated. We also discuss the potential of synthetic data, the democratization of creative tools through A.I., and how small businesses can use these technologies to compete with larger enterprises. Join us as Nicole shares her passion for ethical A.I. implementation, her vision for the future of marketing, and her belief in the synergy between human creativity and technological innovation. EPISODE SHOW NOTES: *COMING SOON* JOIN CREATIVITY SQUARED Sign up for our free weekly newsletter: https://creativitysquared.com/newsletter  Become a premium member: https://creativitysquared.com/supporters  SUBSCRIBE Subscribe on your favorite podcast platform: https://creativitysquared.com Subscribe for more videos: https://youtube.com/@creativity_squared/?sub_confirmation=1 CONNECT with C^2 https://instagram.com/creativitysquaredpodcast https://facebook.com/CreativitySquaredPodcast https://giphy.com/channel/CreativitySquared https://tumblr.com/blog/creativitysquared https://tiktok.com/@creativitysquaredpodcast #CreativitySquared CONNECT with Helen Todd, the human behind C^2 https://instagram.com/helenstravels https://twitter.com/helenstravels https://linkedin.com/in/helentodd https://pinterest.com/helentodd Creativity Squared explores how creatives are collaborating with artificial intelligence in your inbox, on YouTube, and on your preferred podcast platform.  Because it's important to support artists, 10% of all revenue Creativity Squared generates will go to ArtsWave, a nationally recognized non-profit that supports over 100 arts organizations. This show is produced and made possible by the team at PLAY Audio Agency: https://playaudioagency.com. Creativity Squared is brought to you by Sociality Squared, a social media agency who understands the magic of bringing people together around what they value and love: http://socialitysquared.com. 

Jared Coffin Discusses His New Role as Head of Marketing with The Dixie Group by Floor Focus Magazine

This episode of The Route will feature the Head of Marketing at Montana's BBQ & Bar, Yianni Fountas. Learn more about Pickled: https://www.whitewhalemktg.com/pickled Website: https://www.whitewhalemktg.com/the-routeNewsletter: theroutecast.substack.com/Social: @TheRoutecastHost: Christopher Nascimento

Today, all businesses, brands and marketers are focused on mobile. It is no brainer - people spend two - three hours a day on mobile devices, so much of the action is there. And yet - we still use laptops and desktop computers. Ask yourself - why would Apple introduce the macOS Sequoia iPhone mirroring app if desktop computers weren't still relevant? We do work on our favorite MacBooks and iMacs, watch movies, plan our next vacation and so forth. It is just, for a few years since the iPhone was introduced, mobile was sucking out all the oxygen in the ad space. So, if you are an app marketer, for you the answer is clear - you need to work with both mobile and desktop ad spaces to grow your app's user base and generate revenue. Web-to-App advertising is what we'll be talking about with Anastasiia today. Today's Topics Include: Anastasiia's background About PlantIn Customized User Journeys Challenges in transitioning to a web-to-app funnel Internal tools and third-party solutions for ad campaign automation Android or iOS? Leaving her smartphone at home, what features would Anastasiia miss most? What features she would like to see added to her smartphone? Links and Resources: Anastasiia Karlova on LinkedIn PlantIn Business Of Apps - connecting the app industry Quotes from Anastasiia Karlova: "When we talk about customized user journey for apps, we are talking mainly about Web2App funnel. It could be based on a funnel with the questions completely based on the web or about the funnel that consists only one landing page and then push you to the store to download the app." "I think the best thing is that you don't need to deal with opt -in rates. You're just skipping that part because this is considering web campaigns and web experience. The limitations about iOS 14 are not working here. And you just have all the information you can get based on clicks." Host Business Of Apps - connecting the app industry since 2012

In this episode of "Women in B2B Marketing," host Jane Serra sits down with Irem Isik, Head of Marketing at Storyly, who shares her journey from B2C roles at Unilever and Nestlé to leading marketing in a B2B startup. Erin discusses the transition from structured corporate environments to the dynamic startup world, emphasizing the importance of understanding customer needs and adaptability. Key takeaways include the significance of maintaining brand authenticity, leveraging content as a marketing asset, and building genuine relationships. Erin also highlights the evolving landscape of B2B marketing, where emotional connections and a customer-centric approach are crucial for success.Irem and Jane talk through:Differences between large corporations and startup environmentsImportance of understanding the customer and being customer-obsessedSkills and experiences carried over from B2C to B2B marketingMarketing the emotional benefits of products rather than just the functional aspectsThe evolution of brand marketing in the B2B spaceThe concept of the "media company mindset" in B2B marketingBuilding partnerships and community engagementChallenges in conducting customer research in B2BThe significance of personal branding and networking in marketing careersKey Links:Guest: Irem Isik - https://www.linkedin.com/in/isikiremtr/Host: Jane Serra - https://www.linkedin.com/in/janeserra/

Calling all B2B marketing professionals out there — our latest episode of In Conversation is not one you'll want to skip. Today we're sitting down with Palmer Houchins, currently Head of Marketing at G2 (maybe you'v heard of it). In our latest episode, Palmer and Bill dive into Palmer's early days at MailChimp, the tricky science of measuring brand ROI, the future of B2B marketing, and so much more! A huge thank you to Palmer for joining us on the podcast and for sharing so many nuggets of wisdom. Resources: 2030 B2B Trends Report from the LinkedIn B2B Institute Exit Five B2B Marketing Community Palmer's LinkedIn Post on B2B Branding

The Kardashians are masters of marketing. It's the way they live. From their TV show to their individual brands like 818 Tequila, Good American and Skims, the Kardashians and Jenners are marketing themselves. So with the help of our special guest, Head of Marketing & Communications at Foursquare, Michele Morelli, we are taking marketing lessons from The Kardashians.We'll talk about using the power of proximity, controlling your own narrative, and much more.About our guest, Michele MorelliMichele Morelli is Head of Marketing & Communications at Foursquare, where she oversees Foursquare's efforts and strategy across product marketing, corporate communications, public relations, partner marketing, and design. Michele brings with her over 20 years of experience across numerous industries – including technology, finance, and media, at companies like Gartner, Yahoo and AOL. Prior to joining the company in 2021, Michele served as EVP of Marketing at Toluna Corporate.  What B2B Companies Can Learn From The Kardashians:Use the power of proximity. Reference and connect cultural touchpoints to your brand. It's like how the Kardashians are close to the OJ Simpson trial, Paris Hilton, the Olympics, Kanye West…all cultural touchpoints that increase their awareness and brand recall in the public's mind. Ian says, “It matters to be close to Hilton because everybody knows what a Hilton is. It matters to be close to the OJ Simpson case because everybody knew what that was. It matters to be close to the Olympics because everybody knew what that was. A lot of times in marketing, you're trying to figure out how you can leverage the power and the story of other things to do that sort of jiu jitsu, to take that energy and put that wind in your sail too and propel you forward.” Similarly, you can align your brand with other like-minded brands and cross-promote content. Michele says that “There's this cross-promotional audience blending that has happened simply because of who [the Kardashians] have aligned themselves with.”Control your own narrative. The Kardashians were able to control their story by creating their own reality show. Michele says, “Controlling the narrative is always incredibly important, but two, the consistency from which they hit the narrative is so important. Like, they know what they stand for, they know what the business is they want to promote, they know how to weave a narrative around it. In marketing where you want to control the message that goes out, if there's going to be a story that's written, how do you make sure that it's framed in the best possible light for your brand?” Quotes*”John Wanamaker was famous for the quote, ‘Half of my advertising spend is wasted, the only problem is I don't know which half.' It is no longer true. I think we have a much better direction of how we are spending our money and where we're actually seeing movement. The question is what aperture you look at it with. Is it a week? Is it six weeks? Is it six months? So really making sure you have that right window to measure your media I think is also going to be very important.” - Michele Morelli*”What's really important from a brand perspective that I think Kim embodies is that if you are a legacy brand or a heritage brand, it is very difficult to move away from how people perceive you and what the core is. There's always a, ‘Yeah, but…' when we talk about Kim. And I think for marketers, we see that if once you are thought of in one way, getting people to come along for the journey, that you're something different, especially if you're still doing that same thing is very, very difficult.” - Michele MorelliTime Stamps[0:55] Meet Michele Morelli, Head of Marketing & Communications at Foursquare[1:55] The Kardashians' Marketing Powerhouse[3:20] Foursquare's Marketing Strategy[5:2 The Origin of The Kardashians Show[8:13] The Evolution and Impact of The Kardashians[15:32] Marketing Takeaways from The Kardashians[18:38] The Power of Proximity in Marketing[36:10] The Kardashian Flywheel Effect[36:21] Kris Jenner: The Mastermind[37:56] The Ubiquity of the Kardashian Brand[45:54] The Evolution of Foursquare[51:18] Content Strategy and ROI[1:00:01] Embracing Technology in MarketingLinksWatch The KardashiansConnect with Michele on LinkedInLearn more about FoursquareAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Senior Producer). Remarkable was produced this week by Meredith Gooderham, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

Today's episode welcomes Evan Dunn, Head of Marketing at ServiceBell - a SaaS platform that enables their users to create first party intent and convert it into pipeline using the best account-based tactics across inbound, outbound, and marketing channels.In rare cases, an executive that isn't the CEO or Founder becomes the leading voice in the company they work for. When Evan joined ServiceBell 8 months ago, he quickly realized that their product is in a great position to capture market share from giants like Drift and Qualified.com. Then it became apparent that their platform was both an inbound and outbound solution, which led them to the term “allbound”. Evan saw the opportunity to evangelize this fairly underserved category, so he got to work and became one of those rare individuals that becomes synonymous with the brand and the category.The concept of an allbound approach isn't new, but it's certainly lost on many. Relying on only educating the 97% of buyers who aren't in the market or only trying to capture the 3% that are ready is a losing strategy, as it doesn't account for the fact that buyers make decisions based on circumstances that are outside of the go-to-market teams control, which means you should have both your inbound and outbound functions dialed in throughout the year. It's much less important to figure out the right sequence as it is to stay consistent across all channels.Tune into the full episode to learn how to build an Allbound approach to revenue!KEY INSIGHTS:00:35 Evan's Sales Transformation06:55 What makes a good B2B role?10:42 How Evan chose the Allbound category12:52 The importance of Demand Generation18:01 The tech bubble of workaholics 21:47 There's too much noise in tech30:02 The right way to use AI in go-to-market36:42 Utilizing video in your sales process43:04 How to pick the right channels44:12 Handling competition in a crowded spaceConnect with the guest, Evan DunnConnect with the host, Kevin WarnerCheck out ServiceBell

Frank O'Hagan shares his journey in the aviation industry, from growing up at an airport to working in aircraft maintenance and transitioning to the banking side of aviation. He discusses his experiences with aircraft, leasing, and the challenges of managing aircraft transitions and inspections. The conversation covers a wide range of topics related to the aviation industry, including the role of technical teams in auditing maintenance facilities, the responsibilities of a head of marketing, challenges and opportunities in the leasing industry, the impact of environmental regulations, and the importance of maintenance skills in the leasing industry. The conversation covers the challenges and complexities of aircraft maintenance and the involvement of lessors in the MRO space. It also delves into the creation of a transportation training center for vision-impaired individuals, as well as the significance of becoming an ISTAT certified appraiser.

In this episode of The Speed of Culture, Matt Britton chats with Hiroki Asai, Global Head of Marketing at Airbnb. Hiroki shares insights on leveraging creativity for brand storytelling, the importance of design in creating memorable experiences and introducing Airbnb's exciting new Icons category.Follow Suzy on Twitter: @AskSuzyBizFollow Hiroki Asai on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com Hosted on Acast. See acast.com/privacy for more information.

Send Krystal a Text Message.Want to hear about the latest Buzzsprout features directly from the source? Get ready to geek out on podcasting and marketing with the return of Alban Brooke, Buzzsprout's Head of Marketing. Alban, a voice familiar to the pod, gifts us a download of Buzzsprout's latest gizmos.Picture this: a mobile app and fan mail functions so innovative they'll have you rethinking your podcast strategy. As I walk down memory lane, sharing how Buzzsprout's clever feature rollouts have jazzed up my podcasting ventures, you'll catch a glimpse into the magic that keeps creators at every stage not just afloat but sailing full speed ahead in their podcasting adventures.Together, Alban and I dissect the art of whipping up content that pleases the ears of both the creator and listener, much like crafting a soulful melody. For a taste of Buzzsprout's brew of fun, we'll pull back the curtain on how they like creating content, including an '80s infomercial spoof.Plus, we discuss Buzzsprout's Fan Mail feature—it's a game-changer. With a click of a link, they've created a space for listeners to engage with show hosts, tying a knot in the connection between podcasters and their community. This nifty function provides podcasters with a new tool to engage with their audience.So plug in, sit back, and let the fusion of insights ignite your passion for podcasting, whether you're already in the Buzzsprout club or mulling over your ticket into the audio revolution.How to Start a Podcast Guide: The Complete GuideLearn how to plan, record, and launch your podcast with this illustrated guide. Make More with Matt HeslinExplore strategies to thrive financially, build legacy, and enhance life experiences.Listen on: Apple Podcasts Spotify

Join Melissa and Emily Sklar, the Head of Marketing at MWH, for this special episode recorded at SXSW in Austin, Texas. Fresh off the stage as a keynote speaker, Melissa delves into her passion for public speaking, emphasizing her desire to empower others by sharing her personal journey. Melissa and Emily explore how, despite not conforming to the traditional CEO mold, Melissa has embraced her unconventional background as a strength. Emily also provides exclusive insights into the inner workings of MWH, offering perspectives on team dynamics and her experiences working alongside Melissa. Packed with laughter, insight, and a contagious sense of excitement, this episode will leave you energized and ready to embrace the extraordinary gifts that make you uniquely you. Sign up now for a 7 day free trial at melissawoodhealth.comLimited Time Offer: Use code movewithheart when you sign up for a monthly membership to get your first month FREE.Head to oseamalibu.com and use code MWH10 for 10% off your order. You'll get free samples with every order and free shipping on orders over $60.Melissa Wood-Tepperberg, founder of MWH and host of the Move With Heart Podcast, is a meditation teacher, certified yoga and pilates instructor, certified health coach, and beloved by the diverse community she's cultivated through her unique approach to fitness and mindfulness over the years. MWH is a health, wellness & lifestyle platform on a mission to create a more mindful way of life, accessible and attainable for all. Melissa and MWH have been featured on LIVE with Kelly and Ryan, GMA, The Today Show, Forbes, Fortune and more. MWH was also the subject of a 2021 Harvard Business School case study. The most important part of this practice is that it's not just about building the body you desire, it's about building a better, stronger relationship with yourself. The foundation of this practice has always been about using what you have available to you, whenever, wherever you are. So, wherever you are on your journey, we have something for everybody. The MWH platform has a growing library of 500+ workouts in a variety of styles (pilates, yoga, meditation, pre & postnatal, and more!). Plus, with unlimited access to recipes & video tutorials, plus coveted lifestyle & nutrition tips, this is the destination to better every single aspect of your life.Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.