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How do you know you're ready to exhibit at a trade show and begin selling wholesale? Christine Herrin of Everyday Explorers Co joins us today to give an inside look at how and why she decided to launch to the wholesale market and exhibit at her first trade show this year. Listen in as she shares how selling direct to consumer and wholesale are different, along with a few of the lessons she learned about positioning, pricing and marketing her products to the wholesale market. You can view full show notes and more at prooftoproduct.com/259 You may remember Christine from episode 170 of the Proof to Product podcast where she talked about running her business remotely. Today's episode is brought to you by Paper Camp, our 4-week program that takes the guess-work out of selling wholesale. When you follow the strategies and methods in Paper Camp, you'll not only feel more confident but you'll reach your wholesale goals faster. Come join the waitlist to be the first to know when we open the doors for the next round of Paper Camp! JOIN THE WAITLIST
The Proof to Product podcast team and I are practicing what we preach and are taking the next two weeks off to bask in the summer sunshine! We'll be back with a new episode on July 12 and we have some incredible things lined up for you. Here's what you have to look forward to when we return: Kiwi Schloffel of Your Gal Kiwi and I talk about the emotional and mental load of running a business. I'll also be sharing four ways to measure tradeshow success that doesn't include sales. Plus, we've got some amazing case studies and updates from Paper Camp alumni Brittany Paige of Brittany Paige Designs, Nikki Tyler of Lovely Little Studios, and Christine Herrin of Everyday Explorers— you won't want to miss these! While we're gone, be sure to dip back into the archives. We have over 254 incredible episodes to help you strengthen your business. If you've been thinking about joining us for paper camp, go get yourself on the waitlist. You can do that at prooftoproduct.com/papercamp. We'll open enrollments later this summer. Have a great two weeks and I'll see you on July 12!
Christine is a graphic designer and the one woman show behind Everyday Explorers Co., line of clear stamps and paper products designed to help you document your everyday life with a sense of discovery and adventure. Originally from Manila, Philippines, she now lives in Berkeley, California with her husband. You can find out more about Christine and Everyday Explorers Co at https://everydayexplorers.co or @everydayexplorersco on Instagram
Hey friends! Ever considered what it might be like to run a business remotely? Or even in a completely different country? That’s exactly what today’s guest, Christine Herrin did when she moved to the Philippines for a year while continuing to run her business in the United States. Christine has such a cool story and was actually chosen to participate in the Adobe Creative Residency Program in 2016 which is where she initially began building her product-based business, Everyday Explorers Co. Christine and I covered a lot in this episode around what that residency program was like and how she got started in her business. She shares what processes and systems she put in place to run her business while living overseas. She talks about how she leveraged her strong relationship with her manufacturer and outsourced fulfillment while she was abroad. Christine is a member of our PTP LABS community and a Paper Camp alumni. It’s been so amazing to watch her business grow and evolve. There’s a lot to learn in this episode -- systems, processes as well as how she created a monthly release cycle for her direct to consumer sales channel Listen in for all her tips! ON TODAY’S EPISODE: Christine’s experience of being chosen to be in the Adobe Creative Residency program How she started working on her business during the residency program What types of products and how many SKUs she has within her business How she merged her scrapbooking and travel interests with the business needs Her process of managing new product releases How she keeps up with discontinuing products with frequent launches How she’s used assets from past stamp kits for new product development What systems and processes she put in place when moving from the U.S. to the Philippines What it was like working with a fulfillment center and how she decided which one to use How she set up a production schedule for herself Her marketing strategy for the one-month release cycle of products Why she feels like product makers shouldn’t be afraid to innovate and push beyond “industry standards” What’s coming next with Christine and Everyday Explorers Co. For full show notes and resources, head to: bit.ly/PTPEp170 SLOW STEADY GROWTH ARE HOW STRONG BUSINESSES ARE BUILT Building a business is a long game, won with patience, fortitude, intentional decisions and passion. Inside Proof to Product LABS, you’ll receive the support, education and accountability to move your business towards your goals. Join Proof to Product Labs, our 12-month group coaching program built specifically for product based business owners. SUBSCRIBE To subscribe on iOS, go to the iTunes page and subscribe to Proof to Product. On Android, you can listen using your favorite podcast app. WRITE A REVIEW Writing a review on iTunes will help other product based business owners find Proof to Product as they are working to up level, scale, and build profitable and sustainable companies. FOLLOW PROOF TO PRODUCT Follow Proof to Product on Instagram for the latest updates. JOIN OUR EMAIL LIST If you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to www.prooftoproduct.com and sign up for our email list. SHARE Be sure to share Proof to Product with all of the product based business owners that you know! ABOUT PROOF TO PRODUCT: Proof to Product is hosted by Katie Hunt. Since 2011, Proof to Product has worked with thousands of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week with a new episode!
April from @penguinscreative chats with Christine Herrin from @everydayexplorersco this week about all things stamps, paper, and stationery. Christine is a graphic designer AND a stationery lover that turns her daily wins and relatable quotes into useful stamps and stickers for your journaling projects. From launching Papercon in Manila to developing planner layouts and designs, Christine shares her processes and secrets! Don't miss out on her favorite product recommendations too! Show notes
How a Business Quickly Pivoted Their Messaging and Product to Meet Their Customer’s Needs with Christine Herrin of Everyday Explorers. This is a 4-part series of Pivot & Sell Stories. Brought to you by our [free] Pivot & Sell Masterclass that teaches you how to sell more right now. Sign up today! Links mentioned: Everyday Explorers Co. on Instagram Everyday Explorers Co. website The Product Boss Facebook page - Follow so you don't miss our LIVE recordings. The Product Boss on Instagram @theproductboss The Product Boss YouTube Channel A Year of Content Click here to on listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode. We would be so grateful if you left us a review on Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week. Just click here to review, Select “Ratings and Reviews” and “Write a Review” Let us know what you love hearing on the podcast. Can't wait to hear from you. Thank you so much! xo, Jacqueline and Minna
There's a lot of noise out there about how you should be a creative or a run a business. In this episode I'm sharing Christine Herrin's journey of cutting through that noise and following her passion to build a thriving business: Everyday Explorers Co. Whether your dream is to be a CEO or just the boss of your own craft room, our conversation offers a permission slip to do things your way. Plus, we're announcing a fun collaboration project for National Scrapbooking Day 2020. See the full show notes for this episode.
Today is our last segment with Christine Herrin, who is a designer and hand letterer who has launched her own line of memory-keeping products. She just recently wrapped up her time as an Adobe Creative Resident and today’s episode is all about her experience. In the interview, we talk about her specific project and why she proposed it to the Adobe team. We also get into some behind-the-scenes stuff regarding how the residency works, why the public speaking aspect of the residency turned out to be huge for her, what it was like to share her process along the way, and how her experience taught her to be both a creative and a business person. SHOW NOTES: Christine Herrin Everyday Explorers Christine on Instagram, Pinterest + Twitter Adobe Creative Residency Kelly Purkey Ali Edwards Sara Dietschy SXSW Festival Behance The Creative Digest (Extra interview snippets + the CYOP Slack Community!) You can find the full episode + show notes at creatingyourownpath.com.
Today we’re hearing once again from designer and letterer Christine Herrin. If you listened to last week’s show, episode 111, you know that Christine’s passion is memory keeping and she’s built a business around designing modern products for those who love to capture and save memories. She also has a full freelance schedule as a designer and hand letterer and just recently wrapped up her stint as an Adobe Creative Resident. In today’s interview, we talk about how travel is essential for jolting her creative brain into action. We also discuss the surprising places she’s found product design ideas in her travels, why she’s okay with both digital and physical types of memory keeping, and how she blends work and travel as a way to see the world and get stuff done at the same time. SHOW NOTES: Christine Herrin Everyday Explorers Christine on Instagram, Pinterest + Twitter Adobe Creative Residency Total Girl magazine Anne Ditmeyer's CYOP Interview Anne Ditmeyer's work Blurb Books The Creative Digest (Extra interview snippets + the CYOP Slack Community!) You can find the full episode + show notes at creatingyourownpath.com.
I'm back today with another three-part series and this time I’m talking with graphic designer, hand letterer, and product designer Christine Herrin. You may also know her from her recent stint as an Adobe Creative Resident where she launched her shop, Everyday Explorers Co. In the interview, we talk at length about memory-keeping and why she feels that capturing bits of life is so important. She also opens up about her decision to move from Manila to San Francisco to go to grad school, why she decided not to finish her advanced degree, and she offers some really great advice about putting yourself in the way of cool people and projects. SHOW NOTES: Christine Herrin Everyday Explorers Christine on Instagram, Pinterest + Twitter Adobe Creative Residency Academy of Art University, San Francisco Kelly Purkey Albertson Design TED Talks Makeshift Society + Rena Tom Creative Live 100 Days of Discussion digtal sale! The Creative Digest (Extra interview snippets + the CYOP Slack Community!) You can find the full episode + show notes at creatingyourownpath.com.
In today's episode we are speaking with Chance Dufty, Christine Herrin and Jasmine Jones about hand lettering. They are 3 incredibly talented artists and we chose them to be in this episode together because they are all at very different stages of their lettering journey's and they use their skills differently. In this episode they share their story of how they got started (and who learned from whom within this group!), they share their favorite lettering supplies, best tips and resources and more. Shownotes: http://www.lauren-likes.com/how-she-creates-ep-004-lettering-with-chance-dufty-christine-herrin-and-jasmine-jones/
Christine Herrin is a graphic designer, hand letterer, product designer, modern-day memory keeper, and everyday explorer. She's also currently one of Adobe's Creative Residents - which means that she's spending the year exploring and documenting her creative projects. This week on Raise Your Hand Say Yes, we talk about the truth behind living the dream, the mindset shifts Christine is continuously making in her creative business, the questions she's learned to ask about all her projects, and what it means to create for someone's box of excellence. We also talk about self-doubt, making bold moves (despite fear!) and the power of figuring things out as you go! PS. You also heard us talk about 100 Rejection Letters which is opening soon! Get on the preview list here. Thank you Christine! You know I adore you - this episode was such fun and so enlightening! Show Notes: Connect with Christine: Website | Shop | Instagram | Twitter Adobe Creative Residency 100 Rejection Letters Inside Scoop Webinar - happening 9/14 at 12 noon PST! **Episode Sponsor: BrandCrush - a 10-day branding and website design bootcamp! Registration is open for the October round; reserve your spot now!
Christine Herrin is a graphic designer, hand letterer, product designer, modern-day memory keeper, and everyday explorer. She's also currently one of Adobe's Creative Residents - which means that she's spending the year exploring and documenting her creative projects. This week on Raise Your Hand Say Yes, we talk about the truth behind living the dream, the mindset shifts Christine is continuously making in her creative business, the questions she's learned to ask about all her projects, and what it means to create for someone's box of excellence. We also talk about self-doubt, making bold moves (despite fear!) and the power of figuring things out as you go! PS. You also heard us talk about 100 Rejection Letters which is opening soon! Get on the preview list here. Thank you Christine! You know I adore you - this episode was such fun and so enlightening! Show Notes: Connect with Christine: Website | Shop | Instagram | Twitter Adobe Creative Residency 100 Rejection Letters Inside Scoop Webinar - happening 9/14 at 12 noon PST! **Episode Sponsor: BrandCrush - a 10-day branding and website design bootcamp! Registration is open for the October round; reserve your spot now!