Podcast appearances and mentions of katie hunt

Soon after Katie Hunt got a cold message on LinkedIn asking her if she would be interested in founding a celebrity-backed brand, she found herself bonding with actress Kaley Cuoco (The Big Bang Theory) over their love of rescuing elderly chihuahuas. Together, they founded Oh Norman!, a dog product company guided by the core ethical principle of asking, “What would a dog do?” Katie drew on her experience at Warby Parker, Hinge, and Showfields to excel at building a brand she believes in. In this conversation, you'll learn how imposter syndrome and failure helped Katie find success— and how you can borrow her lessons to level-up your work, too.  Connect with Katie here Learn more about Oh Normal! here Find Dan's work here Find more Entrepreneur Media podcasts here Learn more about your ad choices. Visit megaphone.fm/adchoices

Every founder I know has been wondering at some point or another how much other brands are making, what tech they're using, and how big their teams are. Everyone wants to see what other brands are doing and how they are successful.  Even though we know that every business journey looks different, it's natural to be curious. The product world is shifting so fast. Right now, we're seeing rising costs. We're seeing tariffs, supply chain delays, and changes to consumer buying habits. That's going to ultimately change how we are creating, marketing, and selling our products. We know that there are a lot of folks pivoting, a lot of people making changes to how things are going.  That is why I wanted to take another temperature check of our industry. We recently collected 400 responses to our state of the product industry survey. We had 400 brands that stretched a wide range of product categories, experience levels, and income levels, and they shared their insights and their business details so that we could create this collective report.  Now you can access this report at prooftoproduct.com/2025survey. I'm going to take this time on the podcast to walk you through the different sections and explain some of the findings that I had.   I do want to take a moment to thank everyone who contributed. Without your details, without you sharing so openly, we wouldn't be able to track these types of trends, challenges, or even opportunities that we can then supply back to the industry.  Your giving to us allowed us to give back to you, and I appreciate that. Also, I will be doing some further case studies and deep dives into the different revenue levels that were reported in this. This report is pretty long as it is, and I didn't want to bombard it with more. I will be doing these deeper dive case studies in our Proof to Product LABS coaching program. This is a coaching program specifically built for product-based business owners, with members from across industries and across the globe. Get connected with more product-based businesses by owners by requesting your invitation below. REQUEST YOUR INVITATION You can view full show notes and more at http://prooftoproduct.com/392  Quick Links: Free Wholesale Audio Series Free Resources Library Free Email Marketing for Product Makers PTP LABS Paper Camp  

With everything going on in the global economy right now, there have been a lot of discussions about price increases. It's been a hot topic in Paper Camp, in our LABS community, and even in my Advisory Board mastermind.  People are asking about how to raise their prices, if they should raise their prices, and also how to communicate those price increases with your customers, whether you're selling retail or wholesale. And it's a great and valid question. I understand why people are asking it right now. So I'm bringing back an episode that we aired in 2022. It's called How to Communicate Price Increases with Your Customers, and this is honestly more relevant now than when I first aired this episode. With increasing tariffs and practically everything getting more expensive, a majority of you will need to increase your prices. I want your businesses to survive for the long haul. I want you to thrive. I want you to be building a profitable business that will continue for a long time. Understanding when it's time to raise your prices and how to do that is going to be a critical piece for you maintaining your business. I hope you find this episode helpful. Today's episode is brought to you by our Proof to Product LABS coaching program. This is a coaching program specifically built for product-based business owners, with members from across industries and across the globe. We have member-only events inside of LABS, so request your invitation to join below!  REQUEST YOUR INVITATION You can view full show notes and more at http://prooftoproduct.com/389  Quick Links: Free Wholesale Audio Series Free Resources Library Free Email Marketing for Product Makers PTP LABS Paper Camp

When should I release new products to the wholesale market, and how do I align my release cycles with wholesale buying seasons?  I get these questions and more about product release cycles all of the time. In fact, this has been a hot topic in this round of Paper Camp, our coaching program about wholesale.  If our Paper Camp students are asking about release cycles, I know that many of you have similar questions too. So we're going to talk about wholesale release cycles today on the podcast.  Before we dive in, if you missed this round of Paper Camp, I highly recommend that you join the waitlist for the next round, which will run later this year. You can get on that waitlist at prooftoproduct.com/papercamp.  Paper Camp is our wholesale coaching program where we teach you our four-part framework for building a profitable and sustainable wholesale business.  Over the course of four weeks, we will ensure that you have your wholesale foundations in place, and we'll tackle growth strategies for your product line, your sales tools, wholesale marketing, and even trade shows. Every week's lessons build upon the next, and we lay out clear milestones so that you know where to focus first, second, and third. Plus, we do weekly coaching calls, and you get to connect with other product creators in our class community. It's an incredible combination of coursework, coaching, and community that's truly built to help you thrive with wholesale.  SIGN UP FOR THE WAITLIST You can view full show notes and more at http://prooftoproduct.com/386  Quick Links: Free Wholesale Audio Series Free Resources Library Free Email Marketing for Product Makers PTP LABS Paper Camp  

Tired of hustling hard with little to show for it? In this inspiring episode, Katie Hunt returns to share her remarkable journey from business burnout to finding a path that feels effortlessly aligned.Katie reveals how letting go of her previous niche and following her intuition led to creating a love attraction coaching business that's bringing in more clients with less effort than ever before.BY THE TIME YOU FINISH LISTENING TO THIS EPISODE, YOU'LL DISCOVER:How Katie pivoted from anxiety coaching to helping people attract love after hitting a breaking point in her business.Why "doing all the right things" wasn't working, and how letting go of rigid marketing formulas created space for true alignment.The power of co-creating with the universe instead of forcing solutions through mental effort.How simplifying her approach (one workshop, one offer, one call to action) has created better results with less burnout.Why high-converting copy and perfect funnels don't matter if the underlying energy and alignment are off.If this episode inspires you in some way, leave us a review on Apple Podcasts and let us know your biggest takeaway—whether it's created those aha moments or given you food for thought on achieving greater success. And while you're here, follow us on Instagram @creativelyowned for more daily inspiration on effortlessly attracting the most aligned clients without spending hours marketing your business or chasing clients. Also, make sure to tag me in your stories @creativelyowned.Selling the Invisible: Exactly how to articulate the value of your cosmic genius even if your message transcends the typical “10k months” & “Make 6-figures” types of promises. Free on-demand training >>> https://www.creativelyowned.co/watchnow To find out how to own your unique edge, amplify who you truly are (& get paid for it), take your business to cosmic proportions, and have fun doing it, grab it here!! https://www.creativelyowned.com/quizOffer Architect: TURN YOUR ‘INVISIBLE' WISDOM INTO A COMPELLING OFFER THAT WILL SELL WITH A SINGLE EMAIL. >>>https://creativelyowned.com/offer-architectTo connect with Katie: https://www.instagram.com/katiehuntco/

Have you ever had a brilliant product idea but wondered, "Is this really worth pursuing?" My guest today, Katie Hunt, is an expert in turning ideas into viable, market-ready products. As the Co-Founder and CEO of Oh Norman!, she's leveraged her experience at Warby Parker, Hinge, and Showfields to build a brand that stands out in the competitive pet industry. In today's episode, we're breaking down how to evaluate whether your product idea is solving the right problem, why trying to market to "everyone" is a mistake, and the steps to crafting a brand that speaks directly to the right audience. And—just a heads-up—about halfway through, I take a turn and ask Katie a personal question, and let me tell you, it might be one of my favorite stories ever told on Goal Digger. It's such a powerful moment and a testament to the importance of authenticity and connection in building a brand. If you're ready to take your product from idea to impact—and avoid the costly mistake of building something no one really wants—this episode is for you! Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/ Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/ Goal Digger Show Notes: https://www.jennakutcherblog.com/katie-hunt   Thanks to our Goal Digger Sponsors: Run your first payroll with Gusto and get three months free at http://Gusto.com/goaldigger!  Make B2B marketing everything it can be and get a $100 credit on your next campaign. Go to https://www.linkedin.com/goal to claim your credit! Get 10% off your first OSEA order sitewide with code GOALDIGGER at https://oseamalibu.com/.  Get all the Goal Digger goodness you love COMPLETELY ad-free. Visit jennakutcher.com/adfree to subscribe today!

Katie Hunt's journey is a true testament to adaptability, resilience, and innovation. From her beginnings in corporate America to venturing into entrepreneurship, Katie took a bold leap into the world of digital products. With a passion for empowering others, she founded Proof to Product, a company dedicated to helping makers and product creators build sustainable, successful businesses. Over the past 14 years, Katie has not only built her own thriving business but has also worked with over 30,000 entrepreneurs to help them do the same.Along the way, Katie navigated the ever-evolving world of online courses, education, and coaching, adjusting her strategies to stay relevant in an increasingly competitive industry. In this episode, Katie shares her invaluable insights on how to maintain market share in a crowded industry, stay ahead of shifting trends, and find your blue ocean in the world of digital products. If you're a digital entrepreneur looking to scale and thrive in an ever-changing market, this conversation is a must-listen!WILDFLOWER SHOWNOTES : shannaskidmore.com/katie-hunt

To successfully sell wholesale, you must focus on your product line first. If you do not have a product line that has a unique point of view, is priced right, and has strong profit margins, you'll have a difficult time when you start doing sales and marketing, particularly on the wholesale side.  A strong product line is the foundation of a strong wholesale revenue stream, which is why we start every round of Paper Camp, our wholesale coaching program, helping everyone audit their product line.  We want to ensure that your products are priced for profit and they meet industry standards. For seasoned wholesalers, we want to ensure that you're releasing new products when the market is primed to buy and that any new product categories that you're offering will fold well into your primary offerings.  Now more than ever, it is easy to start a product-based business, but strategically growing a product-based business and selling those products to the wholesale market requires unique strategies, which is what we focus on and teach you in Paper Camp.  Today's episode is an excerpt from a Paper Camp coaching call with Alex Gagné of Chez Gagné, who is also a speaker for this round of Paper Camp. She talks about her wholesale growth, product expansion, and she speaks candidly about the challenges and successes she's faced along the way.  Today's episode is brought to you by our Paper Camp program, which is now open for enrollment. Paper Camp is our wholesale coaching program where we teach you everything you need to know to build strong wholesale foundations. Over the course of 4 weeks, we tackle your product line, sales tools, and marketing plan, and we even talk about how to exhibit at trade shows if that's what you want to do. We start with your product line and go into everything from how often you should be releasing new products to ensuring that your numbers are sustainable for the wholesale market and their price for profit. Then we move into sales tools you must have for selling wholesale so you make a strong first impression with buyers like catalogs and your terms and conditions. Then, we cover marketing strategies and ways to reach various store owners.  Each week's teachings build on the previous week, and we host weekly live engaging coaching calls to answer all of your questions.  ENROLL NOW You can view full show notes and more at http://prooftoproduct.com/381  Quick Links: Free Wholesale Audio Series Free Resources Library Free Email Marketing for Product Makers PTP LABS Paper Camp

How did you decide that it was time to start wholesaling for your business? This is one of my favorite questions to ask my coaching clients, our Paper Camp students, and even the guests here on this podcast.  Even though there are a lot of similarities between our stories, everyone's journey is so incredibly different.  In some cases, like mine, deciding to sell wholesale was a very intentional and deliberate choice. When I started my stationery business, I knew that wholesale would be the best business model for me and the life that I wanted to live. I had already dabbled in custom design, and I didn't really love it. I had an Etsy shop that was bringing in a decent volume of orders, but it felt like a slow grind, and they were smaller orders one by one. I was intrigued by wholesale, although I was also a little bit naive. The idea of selling in higher volume, building relationships with other business owners, that felt right for me, and it felt like that was right for the season of life that I was in at the time. Today on the podcast, I want to share some of the biggest mistakes that I see new brands making when they enter the wholesale market.  I will also share our four-part wholesale framework that we teach during Paper Camp so that you can avoid making common mistakes and, ultimately, sell more of your products.  Today's episode is brought to you by our Paper Camp program. The next round of Paper Camp is going to open for enrollment soon. Paper Camp is our wholesale coaching program where we teach you everything you need to know to build strong wholesale foundations. Over the course of 4 weeks, we tackle your product line, sales tools, and marketing plan, and we even talk about how to exhibit at trade shows if that's what you want to do. We start with your product line and go into everything from how often you should be releasing new products to ensuring that your numbers are sustainable for the wholesale market and their price for profit. Then we move into sales tools you must have for selling wholesale so you make a strong first impression with buyers like catalogs and your terms and conditions. Then, we cover marketing strategies and ways to reach various store owners.  Each week's teachings build on the previous week, and we host weekly live engaging coaching calls to answer all of your questions. We will open enrollment for our next round of Paper Camp soon, and we sell this program out every time we run it. Join the wait list and you'll get early access to enroll. SIGN UP FOR THE WAITLIST You can view full show notes and more at http://prooftoproduct.com/380  Quick Links: Free Wholesale Audio Series Free Resources Library Free Email Marketing for Product Makers PTP LABS Paper Camp  

The idea of having your art sold in retail stores across the country sounds like a dream, right? Big and small retailers carrying your work, more exposure, and (hopefully) more income. But what does it actually take to sell your art wholesale–and is it the right path for you? In this episode, we're joined by Katie Hunt, founder of Proof to Product, to break down everything artists and product-based business owners need to know about wholesale. Katie has helped THOUSANDS of brands grow their businesses by selling to big retailers like Anthropologie and Nordstrom, as well as small independent boutiques.All that and more when you listen to this episode:What wholesale REALLY means (and how it's different from selling direct-to-consumer)How we stumbled into wholesale and what we learned about ourselves in the processWhy so many artists get stuck when transitioning to wholesaleHow to successfully price your work for wholesale and so much more!Connect with our guest:  Katie Hunt InstagramWebsiteProof to Product Private PodProof to Product Paper CampMentioned in this episode:Rachel Hetzel of Pistachio PressFree Art Licensing TrainingGet Started with Wholesale on FaireLove The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!Leave us a review on Apple Podcasts Subscribe to the showTag us on Instagram @GoodtypeFollow us on Tiktok @lovegoodtype @ilanagriffoKeep the conversation going on SlackLearn more about Art Licensing with GoodtypeGrow your art licensing portfolio with 5 free prompts!Connect with Katie & Ilana from Goodtype Goodtype Website Goodtype on Instagram Goodtype on Youtube Join the Good Guild Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets! Leave us a review on Apple PodcastsSubscribe to the showTag us on Instagram @GoodtypeFollow us on Tiktok @lovegoodtypeLearn from Katie and IlanaGrab your tea, coffee, or drink of choice, kick back, and let's get down to business!

Have you been thinking about joining us for Paper Camp, but aren't sure if this program is a good fit for you?  Or maybe you're a new listener of the podcast, and you're thinking, what the heck is this Paper Camp program that I keep talking about? This episode is for you.  I'm answering the top questions that we get asked about our wholesale program to help you decide if it's the right fit for you. The next round of Paper Camp is coming soon. We're opening enrollment very soon. And if you are looking to start or scale wholesale, you are not going to want to miss this.  Today's episode is brought to you by our Paper Camp program. Paper Camp is our wholesale coaching program where we teach you everything you need to know to build strong wholesale foundations. Over the course of 4 weeks, we tackle your product line, sales tools, and marketing plan, and we even talk about how to exhibit at trade shows if that's what you want to do. We start with your product line and go into everything from how often you should be releasing new products to ensuring that your numbers are sustainable for the wholesale market and their price for profit. Then we move into sales tools you must have for selling wholesale so you make a strong first impression with buyers like catalogs and your terms and conditions. Then, we cover marketing strategies and ways to reach various store owners.  Each week's teachings build on the previous week, and we host weekly live engaging coaching calls to answer all of your questions. We will open enrollment for our next round of Paper Camp soon, and we sell this program out every time we run it. Join the wait list and you'll get early access to enroll. SIGN UP FOR THE WAITLIST You can view full show notes and more at http://prooftoproduct.com/379  Quick Links: Free Wholesale Audio Series Free Resources Library Free Email Marketing for Product Makers PTP LABS Paper Camp  

If you're listening today that means you're likely interested in applying for our Paper Camp scholarship! Giving back is one of our core values here at Proof to Product and we give back through our time, knowledge as well as financial scholarships. Since 2011, we've awarded over $275,000+ in scholarship funds to creative entrepreneurs who sell physical products to the wholesale market. These brands had big dreams of seeing their products on the shelves of their favorite stores and they have obtained huge results. These scholarships are a big deal and we treat them that way. We typically have anywhere from 80-90 scholarship applications every round of Paper Camp. My team and I dedicate several days to view all the videos, read the applications, review websites, and ultimately whittle it down to one full tuition scholarship winner. It's never an easy choice, but we do put a lot of care into our selections. And, today I want to share 5 ways that you can stand out when submitting your Paper Camp application. You can view full show notes and more at http://prooftoproduct.com/378   Quick Links: Free Wholesale Audio Series Free Resources Library Free Email Marketing for Product Makers PTP LABS Paper Camp

In this episode of The Professional Creative, I'm thrilled to welcome Katie Hunt, founder of Proof to Product and a true expert in wholesale. Katie has dedicated her career to helping creative entrepreneurs get their products into stores, and today she's sharing her best insights with us. If you've ever wondered whether wholesale is right for your business, or if you've tried it but struggled to get traction, this conversation is packed with essential guidance to set you on the right path. We begin with Katie's journey into wholesale—starting with her own product-based business and her realization that so many talented makers needed guidance on the business side of things. Her early experiences inspired her to create Paper Camp, a comprehensive program that's now helped thousands of creatives navigate wholesale successfully. Katie shares the key indicators that signal it's time to explore wholesale, including the importance of having a robust product line and understanding pricing for profitability. We also discuss the rise of online wholesale platforms like Faire, and why you can't rely on algorithms or platforms alone to grow your business. Katie encourages listeners to approach wholesale intentionally, avoiding the trap of letting outside forces dictate their business strategy. One of the most eye-opening parts of our conversation is Katie's four-step decision-making matrix, which helps you evaluate every opportunity through the lens of heart, money, time, and impact. This framework is incredibly useful for making confident, data-driven decisions in every area of your business. Katie also shares insights from her 2024 industry survey, revealing surprising statistics, like how 15% of product-based businesses aren't using email marketing at all—a missed opportunity for sustainable growth. We wrap up by talking about the power of trade shows, the rise of regional shows, and how creative entrepreneurs can maximize in-person sales. If you're curious about wholesale or thinking about how to grow your product-based business, this episode will give you clarity, encouragement, and a concrete action plan. Katie's wisdom and experience are second to none.

Katie Hunt, Co-Founder and CEO, has held pivotal roles at Warby Parker, Hinge, and Showfields, specializing in branding, product development, and operations. Drawing on her extensive startup experience, she co-founded Oh Norman! with Kaley Cuoco to create eco-friendly, durable pet products. The brand fills a significant gap in the fragmented pet care industry, offering safe, trustworthy products for pet parents. Katie's leadership and background position Oh Norman! to meet the growing demand for high-quality pet care as the industry continues to expand.

It's often hard to come up with what to say and how to say it when we're forcing a message or we're trying to fit our unique voice into a structure that isn't us.So I'm excited for you to hear Katie's story from pushing hard to convey her message to finally finding the words with ease.BY THE TIME YOU FINISH LISTENING TO THIS EPISODE, YOU'LL DISCOVER:Why messaging feels hard and how to actually find flow with it. How Katie listened to her intuition even though she fought it at first to finally find ease and joy with her content creation.The belief that nearly prevented her from launching her new idea and what holds most of us back.After listening to this episode, I'd love to invite you to contemplate these questions:What type of support would you like in your business? What roles are you excited to fill?Before you go and binge-watch the next episode, if you'd like to discover how to align your message, and offer in a way that's congruent with you, and your values to generate sales that feel good, I'd love you to book a call with me or one of my team members to discuss how to make this possible for you.If this episode inspires you in some way, leave us a review on Apple Podcasts and let us know your biggest takeaway—whether it's created those aha moments or given you food for thought on achieving greater success.And while you're here, follow us on Instagram @creativelyowned for more daily inspiration on effortlessly attracting the most aligned clients without spending hours marketing your business or chasing clients. Also, make sure to tag me in your stories @creativelyowned.Selling the Invisible: Exactly how to articulate the value of your cosmic genius even if your message transcends the typical “10k months” & “Make 6-figures” types of promises.Free on-demand training >>> https://www.creativelyowned.co/watchnowTo find out how to own your unique edge, amplify who you truly are (& get paid for it), take your business to cosmic proportions, and have fun doing it, grab it here!!https://www.creativelyowned.com/quizOffer Architect: TURN YOUR ‘INVISIBLE' WISDOM INTO A COMPELLING OFFER THAT WILL SELL WITH A SINGLE EMAIL.>>>https://creativelyowned.com/offer-architectTo connect with Katie:Seeking Love, fill out this Attract Factor Assessment for your chance to chat with Katie.IG: Katie Hunt

Suzanne and Katie Hunt delve into the concept of 'pivoting' in life and business. Drawing an amusing parallel from the iconic 'pivot' episode of Friends, they explore Katie's journey from an anxiety and stress healer to a guide helping people find love. Katie shares her insights on manifesting love, the challenges of pivoting, and the importance of following joy in life. Whether you are facing a pivot in your own career or seeking advice on love and relationships, this episode offers valuable lessons and heartfelt conversation. Check out the Sunk Cost Fallacy episode here. In this episode Suzanne and Katie discuss: The Pivot Scene from Friends Katie's Journey: From Healing to Love Coaching Challenges and Emotions in Pivoting The Importance of Surrender and Letting Go Embracing New Opportunities and Overcoming Fear Practical Advice for Pivoting and Finding Joy Find out more about Katie here: https://www.katiehunt.ca Join Katie for a free coaching experience here: https://katiehuntco.hbportal.co/public/JoinCollective Find out more about Suzanne here: https://www.suzanneculberg.com For exclusive content, including a private solo podcast, join Suzanne's Patreon here: https://www.patreon.com/suzanneculberg Enjoy my podcast? You'll love my emails, sign up here: https://www.suzanneculberg.com/newsletter Join Networking without Schmooze with Laura & Suze, Register here - https://networkingwithoutschmooze.substack.com/ Want to be a guest on The Nope Coach podcast? Send Suzanne Culberg a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/thenopecoach A simple way to make my day – please subscribe to my YouTube channel - https://www.youtube.com/@suzanneculberg?sub_confirmation=1 The Nope coach Suzanne Culberg teaches you how to put yourself first without feeling selfish, by setting healthy boundaries and reclaiming the unapologetic badass you long to be. Contact Suzanne here: https://www.suzanneculberg.com/contact  

I'm coming to you on the heels of having a cold, and I'm here to remind you to take care of yourself. A lot is going on in the United States this week.  Plus, this time of year is hectic for all of my product-based business owners. I know you are working so hard and are likely wearing yourself out. I thought now would be a good time to share simple ways to practice self-care before and during a busy season. Today's episode is brought to you by our Proof to Product LABS coaching program. This is a coaching program specifically built for product-based business owners, with members from across industries and across the globe. We have member-only events inside of LABS, so request your invitation to join below!  REQUEST YOUR INVITATION You can view full show notes and more at http://prooftoproduct.com/369  Quick Links: Free Wholesale Audio Series Free Resources Library Free Email Marketing for Product Makers PTP LABS Paper Camp  

Is it harder to start a business or scale a business? This was a question that someone posed over on Threads recently, and it got my wheels turning.  In 2024, scaling is harder. It is easy to start a business these days. However, most don't have the grit to keep going long-term and scale the business.  During this episode, I dive into why it's easier to start a business in 2024 but harder to scale a business. I touch on how different marketing is these days, the differences between finding manufacturing partners now vs in the past, changes in technology, decision fatigue, and more. Today's episode is brought to you by our Proof to Product LABS coaching program. This is a coaching program specifically built for product-based business owners, with members from across industries and across the globe. We have member-only events inside of LABS, so request your invitation to join below!  REQUEST YOUR INVITATION You can view full show notes and more at http://prooftoproduct.com/366  Quick Links: Free Wholesale Audio Series Free Resources Library Free Email Marketing for Product Makers PTP LABS Paper Camp  

Hey Friend! How do you get started with wholesale? What are some common misconceptions about wholesaling? Today I'm going to share insights from a podcast interview with Katie Hunt about her journey in wholesale, common misconceptions about breaking into it, and the importance of community for entrepreneurs. I hope this blesses you!   Find Katie: https://www.prooftoproduct.com/privatepod   Watch this video on Youtube! HoracioPrinting.com/Youtube   YOUR NEXT STEPS:  Watch My Free Print Training: HoracioPrinting.com/workshop  Apply for a spot in Print School: HoracioPrinting.com/PrintSchool Get Your Paper Fix: HoracioPrinting.com  Need Help? Email: help@horacioprinting.com   Pop into my DMS! @horacio-printing

A wholesale catalog's purpose is to sell your products, tell your story, and build a relationship with a buyer when you can't be there with them in person. Ultimately, the goal of your wholesale catalog is to sell your products, and it's important to build your catalog with your retailer in mind. Today I'm going to go through five quick tips for creating an effective wholesale catalog. Today's episode is brought to you by our Paper Camp program. Paper Camp is our wholesale coaching program where we teach you everything you need to know to build strong wholesale foundations. Over the course of 4 weeks, we tackle your product line, sales tools, and marketing plan, and we even talk about how to exhibit at trade shows if that's what you want to do. We start with your product line and go into everything from how often you should be releasing new products to ensuring that your numbers are sustainable for the wholesale market and their price for profit. Then we move into sales tools you must have for selling wholesale so you make a strong first impression with buyers like catalogs and your terms and conditions. Then, we cover marketing strategies and ways to reach various store owners.  Each week's teachings build on the previous week, and we host weekly live engaging coaching calls to answer all of your questions. We will open enrollment for our next round of Paper Camp soon, and we sell this program out every time we run it. Join the wait list and you'll get early access to enroll. SIGN UP NOW You can view full show notes and more at http://prooftoproduct.com/357  Quick Links: Free Wholesale Audio Series Free Resources Library Free Email Marketing for Product Makers PTP LABS Paper Camp  

There's no “easy mode” in business. Selling physical products is a lot of work and being a product entrepreneur requires grit, tenacity, and courage.  Today's episode is for seasoned wholesalers who might be experiencing a slower sales season this summer. If your sales have stalled, there are two metrics that you can tap into to build stronger relationships with your current accounts and sustainably scale your revenue for wholesale.  Tune in and you'll learn how to find opportunities for reorders, simplify your purchasing process, make small but impactful changes that improve cash flow for your business, and more. This episode offers some high-level number-crunching and practical sales strategies that will help you increase your wholesale revenue and get out of your sales slump. Today's episode is brought to you by our signature program, Paper Camp, our 4-week program that takes the guess-work out of selling wholesale. When you follow the strategies and methods in Paper Camp, you'll not only feel more confident but you'll reach your wholesale goals faster. Come join the program now! SIGN UP NOW Quick Links: Free Wholesale Audio Series Free Resources Library Free Email Marketing for Product Makers PTP LABS Paper Camp  

If you're listening today that means you're likely interested in applying for our Paper Camp scholarship! Giving back is one of our core values here at Proof to Product and we give back through our time, knowledge as well as financial scholarships. Since 2011, we've awarded over $275,000+ in scholarship funds to creative entrepreneurs who sell physical products to the wholesale market. These brands had big dreams of seeing their products on the shelves of their favorite stores and they have obtained huge results. These scholarships are a big deal and we treat them that way. We typically have anywhere from 80-90 scholarship applications every round of Paper Camp. My team and I dedicate several days to view all the videos, read the applications, review websites, and ultimately whittle it down to one full tuition scholarship winner. It's never an easy choice, but we do put a lot of care into our selections. And, today I want to share 5 ways that you can stand out when submitting your Paper Camp application. You can view full show notes and more at http://prooftoproduct.com/353   Quick Links: Free Wholesale Audio Series Free Resources Library Free Email Marketing for Product Makers PTP LABS Paper Camp  

Selling wholesale can be a valuable and lucrative strategy for businesses of all sizes, but there are a few myths about the process that can discourage some entrepreneurs from exploring whether wholesale is a good fit for them or prevent some brands from pushing further into wholesale and expanding the revenue stream. Listen in to hear 5 myths about selling wholesale and the truths behind each! Today's episode is brought to you by our Is Wholesale Right For You masterclass! During this free, on-demand masterclass, we'll walk through 12 questions to ask yourself to determine if you, your products, and your business are ready to sell wholesale. I'm sharing my own tips for you to move forward confidently with your next steps. GET ACCESS You can view full show notes and more at http://prooftoproduct.com/352  Quick Links: Free Wholesale Audio Series Free Resources Library Free Email Marketing for Product Makers PTP LABS Paper Camp  

Wholesale strategist Katie Hunt joins us to review the 2024 State of the Product Industry Survey results. We dive into the details, our biggest takeaways, the mistakes we see most product-based business owners making, and how to fix them. Get the Full Survey Results https://prooftoproduct.com/2024survey _______ Connect with Katie & Get the Full Show Notes http://ecommercebadassery.com/290   _______   Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership   _______   Rate, Review, & Subscribe Like what you heard? I'd be forever grateful if you'd rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it's also valuable feedback for me to continue bringing you the content you want to hear.    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683     This podcast uses the following third-party services for analysis:  Chartable - https://chartable.com/privacy    

Today's episode is short but very detailed, so find a quiet place to listen and grab a notebook. This is a quick training that I recorded for our LABS members. Our LABS members are Paper Camp alumni, so they have been through our intensive program. This is something that we walk you through in Paper Camp as well, but I wanted to bring it up here publicly on the podcast because I know from the 2024 survey results that many of you need to do a product audit.  In this episode, I walk you through the step-by-step instructions on how to audit your product line, including how to collect the data and what data to collect, analysis and what to look for, as well as how to apply what you're learning from the data to your business moving forward.   Today's episode is brought to you by our Paper Camp program. Paper Camp is our wholesale coaching program where we teach you everything you need to know to build strong wholesale foundations. Over the course of 4 weeks, we tackle your product line, sales tools, and marketing plan, and we even talk about how to exhibit at trade shows if that's what you want to do. We start with your product line and go into everything from how often you should be releasing new products to ensuring that your numbers are sustainable for the wholesale market and their price for profit. Then we move into sales tools you must have for selling wholesale so you make a strong first impression with buyers like catalogs and your terms and conditions. Then, we cover marketing strategies and ways to reach various store owners.  Each week's teachings build on the previous week, and we host weekly live engaging coaching calls to answer all of your questions. We will open enrollment for our next round of Paper Camp soon, and we sell this program out every time we run it. Join the wait list and you'll get early access to enroll. SIGN UP FOR THE WAITLIST You can view full show notes and more at http://prooftoproduct.com/350  Quick Links: Free Wholesale Audio Series Free Resources Library Free Email Marketing for Product Makers PTP LABS Paper Camp  

What's really working in Wholesale in 2024? In this episode of the podcast, Katie Hunt, CEO of Proof to Product, shares her unique journey from building her own product brand to coaching thousands of product business owners in the wholesale business. We chat about: - The state of the wholesale industry in 2024- How to take your business temperature- What to focus on when sales are slow- How to stay true to your goals and being intentional in your business decision-makingTune in to the episode for more actionable steps and tips for business growth.About Katie!Connect with Katie:Proof To Product Podcast Instagram Work with Katie: Hello Wholesale Free Audio SeriesPaper CampCONNECT FURTHER WITH KRISTIN!Listen to the private podcast series UNLOCKING FAIRE - Get instant access HEREJoin The Buyerside Club facebook community for coaching & connection in your product business. Join HERE!Website: kristinfishercoaching.comInstagram @kristinfishercoachingContact: hello@kristinfishercoaching.com

Today, you'll learn about the possible holy grail of great white shark sightings, a new flu vaccine that could knock out every strain and last a long time, and a map of human consciousness. Newborn Great White “Great white sighting may reveal ‘holy grail' of shark science.” by Katie Hunt. 2024. “Novel aerial observations of a possible newborn white shark (Carcharodon carcharias) in Southern California.” by Carlos Gauna & Phillip C. Sternes. 2024. Long-Term Flu Shot “New strategy could lead to universal, long-lasting flu shot.” EurekAlert! 2024. “Duke University Developing Universal Flu Vaccine.” YouTube Video. 2023. “Understanding Influenza (Flu) Infection: An Influenza Virus Binds to a Respiratory Tract Cell.” CDC. 2019. Consciousness Map “Brain imaging study reveals connections critical to human consciousness.” EurekAlert! 2024. “Consciousness.” by Anil Seth. n.d. “What is the Connectome Coordination Facility?” CCF. n.d. “Stimulant Therapy Targeted to Individualized Connectivity Maps to Promote ReACTivation of Consciousness (STIMPACT).” by Brian L. Edlow, M.D. Hosted on Acast. See acast.com/privacy for more information.

SERIES 2 EPISODE 199: COUNTDOWN WITH KEITH OLBERMANN A-Block (1:44) SPECIAL COMMENT: Trump and his henchmen opened not one but two emergency exits for him to bail out of Thursday's debate against The President and blame it on Biden. And in doing so, his dumbest press secretary yet went on CNN and called Adolf Hitler "HILTER." H-I-L-T-E-R, Hilter. I don't know if she should be fired for invoking HItler, or if she WILL be fired for getting the name of Trump's role model wrong. It's Karoline Leavitt, the former centerfielder of the St. Anselm College softball team and the idiot who previously insisted the word 'damning' is correctly pronounced 'dammaning,' tried to filibuster CNN's Katie Hunt about how biased debate hosts Jake Tapper and Dana Bash really are. As Hunt cut first the answer and then the interview off, Leavitt insisted anybody could spend five minutes googling how many times Tapper had compared Trump to "Adolf Hilter." Bypassing the whole Hitler/Hilter stuff, "Damaning Hilter" Leavitt adopted the traditional pose of the Martyred Trump Huckster and did the rounds of the fascist media outlets. When she went on Steve Bannon's outlet he said either CNN apologizes to her, or Trump should cancel the debate. Hours later, Trump opened a second emergency chute, again demanding drug tests before the debate, as his personal quack Congressman Physician Prescribe Thyself Ronny Jackson wrote a long letter to the White House requesting such tests (and saying nothing about any stashes he may have left there). Who knows if Trump really will bail. But he's got FOLAD (Fear Of Losing A Debate) all covered. MEANWHILE: it's a long shot but I'm beginning to wonder if somebody on Jack Smith's side is laying the groundwork for indicting Trump anew - in New Jersey. There has been a second news leak in just three business days, about Trump's Mar-a-Lago Espionage Scandal. Yesterday's leak via ABC News did not resonate among American news media which can generally only BARELY handle one thing at a time – like the debate. The story itself – about Trump making an almost-secret special trip to Florida in July 2022 to make sure nobody had touched the documents he stole from the White House and hid from his own attorney - may not be much more than another one of those threads that you pull on and maybe it just comes off in your hand – or maybe it unravels the entirety of Trump's size 62 suit. I don't even think prosecutors know what they have here. But he went down there two weeks after he had bankers' boxes shipped from Mar-a-Lago to the Bedminster Golf Course. They didn't contain Ivana. B-Block (20:35) THE WORST PERSONS IN THE WORLD: I have somehow forgotten, for years, maybe 35 years, the first and arguably the best joke I ever made about Trump. I'll correct that here. Not only are the British Conservatives on track for a historic loss in the July 4 election but two candidates, a party official, and a security guard have been caught allegedly wagering on which day their prime minister would select for Election Day! And the rare two-wins-in-a-row for Puck media guy Dylan Byers, carrying still more management water as he turns gutsy Washington Post reporting on the paper's ongoing management scandal into “a plan to dig for unflattering information.” C-Block (27:20) THINGS I PROMISED NOT TO TELL: How did I forget to tell you this one through the first 500 episodes of this podcast? How could I have missed the 24th anniversary last week? I'll just mention the principals: my mother, me, a former New York Yankees infielder named Chuck Knoblauch - and Babe Ruth. .  See omnystudio.com/listener for privacy information.

Every day, I hear from product-based business owners who are curious about other people's business models, revenue streams, team structure, tech stack, how much revenue they're not only earning but what profit they're taking home, and how much they're paying themselves.  Although we know that every business is different, it is completely natural to want to see behind the scenes and the curtains of another brand in your industry. But more than ever, it's more than curiosity now. We know that our product industry has experienced major shifts over the last several years.  We've had supply chain issues, rising costs, and labor shortages. Everyone has been pivoting and recalibrating, and that has led to a lot of new normals. We're experiencing an entire shift in the industry and I know you wanted to know what was happening in the industry.  My team and I put together an industry-wide survey. We had 925 product-based business owners who anonymously shared their business details with us.  Today, we're going to dive into the details on the podcast.  You can view full show notes and more at http://prooftoproduct.com/347  Quick Links: Free Wholesale Audio Series Free Resources Library Free Email Marketing for Product Makers PTP LABS Paper Camp  

A wholesale catalog's purpose is to sell your products, tell your story, and build a relationship with a buyer when you can't be there with them in person. Ultimately, the goal of your wholesale catalog is to sell your products, and it's important to build your catalog with your retailer in mind. Today I'm going to go through five quick tips for creating an effective wholesale catalog. Today's episode is sponsored by our Unlock Buyer Secrets Interview series. To make a strong first impression with wholesale buyers, we need to do a few things really well: We need to make it easy for stores to purchase from us We need to have clear pricing and terms & conditions We need to clearly communicate and add value at each touchpoint We need to focus on building strong relationships with our customers. And all of this becomes infinitely easier when we actively listen to our customers. This on-demand interview series will give you a competitive edge by providing an exclusive window into what buyers want and need from you. And, the best part, it's only $27 bucks.  Get Access to the Unlock Buyer Secrets Interview Series You can view full show notes and more at http://prooftoproduct.com/343  Quick Links: Free Wholesale Audio Series Free Resources Library Free Email Marketing for Product Makers PTP LABS Paper Camp  

Did you know that almost 70% of shoppers abandon their online shopping carts and don't follow through with a sale?  That means that only 3 out of 10 of your customers who go to your website and load up their shopping cart complete their purchase. The same report from Baymard Institute said that more than $18,000,000,000 in e-commerce sales are lost annually due to abandoned carts. That is a whole lot of money. And yet, only some independent product brands are utilizing abandoned cart follow-up emails to recapture some of these sales.  On today's episode, I'm answering a question from our recent round of Paper Camp regarding abandoned cart email automations. If you have ever shied away from sending out these emails, you are going to want to listen to this one and rethink your strategy. Today's episode is sponsored by our Unlock Buyer Secrets Interview series. To make a strong first impression with wholesale buyers, we need to do a few things really well: We need to make it easy for stores to purchase from us We need to have clear pricing and terms & conditions We need to clearly communicate and add value at each touchpoint We need to focus on building strong relationships with our customers. And all of this becomes infinitely easier when we actively listen to our customers. This on-demand interview series will give you a competitive edge by providing an exclusive window into what buyers want and need from you. And, the best part, its only $27 bucks.  Get Access to the Unlock Buyer Secrets Interview Series You can view full show notes and more at http://prooftoproduct.com/336  Quick Links: Free Wholesale Audio Series Free Resources Library Free Email Marketing for Product Makers PTP LABS Paper Camp  

If you're listening today that means you're likely interested in applying for our Paper Camp scholarship! Giving back is one of our core values here at Proof to Product and we give back through our time, knowledge as well as financial scholarships. Since 2011, we've awarded over $275,000+ in scholarship funds to creative entrepreneurs who sell physical products to the wholesale market. These brands had big dreams of seeing their products on the shelves of their favorite stores and they have obtained huge results. These scholarships are a big deal and we treat them that way. We typically have anywhere from 80-90 scholarship applications every round of Paper Camp. My team and I dedicate several days to view all the videos, read the applications, review websites, and ultimately whittle it down to one full tuition scholarship winner. It's never an easy choice, but we do put a lot of care into our selections. And, today I want to share 5 ways that you can stand out when submitting your Paper Camp application. You can view full show notes and more at http://prooftoproduct.com/327  Quick Links: Free Wholesale Audio Series Free Resources Library Free Email Marketing for Product Makers PTP LABS Paper Camp  

I have been doing so much good content for other people and I'm doing my best to bring it back around so that you all have access to it and know about these resources. Recently, the team of Aeolidia asked me to weigh in with my thoughts on the changing landscape of wholesale trade shows for their blog. The post features comments from Arianne Foulks of Aeolidia, Abby Glassenbeg of Craft Industry Alliance, Morgan Cros, the founder of Original's Duckhead, and myself — all of us shedding light on our thoughts about in-person wholesale trade shows as we head into 2024.  I used this post as a starting point for this week's podcast episode. We're going to dive deeper into my personal thoughts on the state of wholesale trade shows and elaborate on some of my comments made in the blog post. Today's episode is sponsored by our Unlock Buyer Secrets Interview series. To make a strong first impression with wholesale buyers, we need to do a few things really well: We need to make it easy for stores to purchase from us We need to have clear pricing and terms & conditions We need to clearly communicate and add value at each touchpoint We need to focus on building strong relationships with our customers. And all of this becomes infinitely easier when we actively listen to our customers. This on-demand interview series will give you a competitive edge by providing an exclusive window into what buyers want and need from you. And, the best part, it's only $27 bucks.  Get Access to the Unlock Buyer Secrets Interview Series You can view full show notes and more at http://prooftoproduct.com/326  Quick Links: Free Wholesale Audio Series Free Resources Library Free Email Marketing for Product Makers PTP LABS Paper Camp  

It's our anniversary! To celebrate one-year since launching On The Up & Up, we've got a special treat lined up for this week's episode.We're switching things up and letting some of our amazing clients take the spotlight. They're here to share the real-deal lessons they've learned while building their online businesses.This episode is all about answering one big question: 'If you could go back in time to when you were just starting out, what business advice would you give yourself?'Our lineup includes 7 incredible online business owners from all stages of business. Whether they've been in it for over a decade, just starting out, running an agency, or even recently sold their business, they've got advice you'll want to hear.This one feels like a heart-to-heart with the business mentor you've always dreamed of having.So grab a notebook, pour a glass of your favorite celebratory bev (it IS our anniversary after all), and tune in! Connect with our contributors!Braden Drake @notavglaw https://notavglaw.com/Kristin Richards @girlbossdesigner @kristinrichards.co https://girlbossdesigner.com/Lauren Loreto @brandgoodtime www.brandgoodtime.comHaley Johnson @propegy www.propegy.comRachael Mueller @heyrachael https://heyrachael.com/Abagail Pumphrey @bossproject https://bossproject.com/Katie Hunt @prooftoproduct https://www.prooftoproduct.com/

Hey everyone! I was recently on Shirlee Fisher's podcast, The Tillage Podcast, where we talked about a variety of topics: how to navigate challenges during a crisis, how to make informed decisions with my four-factor framework, how to embrace knowing your numbers as a neutral tool for success and so much more.  I had such a good time that I asked Shirlee if I could air the episode on our podcast, so that's this week's episode!  You can check out more great episodes on Shirlee's podcast, just look up The Tillage podcast on whatever podcast app you listen to. You can also follow Shirlee on Instagram at @thetillagepodcast. Quick Links: Free Wholesale Audio Series Free Resources Library Free Email Marketing for Product Makers PTP LABS Paper Camp

2023 has been a weird year for product-based biz owners and Katie and I are diving into what we've been hearing behind the scenes from our clients and students.  As expected, most small business owners are experiencing the SAME problems, issues, etc. they're just not talking about it in public forums. This episode is a great reminder that you're not alone... But more than that we're diving into our recommendations for marketed your business in 2024, and how to continue to grow and stand out in the space.   _______   Full Episode Show Notes http://ecommercebadassery.com/256   _______   Want to Say Thanks?  https://www.buymeacoffee.com/ecommercebadassery   _______     Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership   _______   Rate, Review, & Subscribe Like what you heard? I'd be forever grateful if you'd rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it's also valuable feedback for me to continue bringing you the content you want to hear.    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683     This podcast uses the following third-party services for analysis:  Chartable - https://chartable.com/privacy

You know we like to keep things real with you here at Proof to Product and the truth is, there will be a lot of businesses that will close their doors over the next year. There will be lots of reasons for this. Some business owners will decide that they no longer want to navigate the ups and downs of entrepreneurship.  Some will not be able to keep their doors open due to financial strain. Some business owners will shut down entire revenue streams to focus on something new. Maybe even under a new brand. Some doors will close because the business owner's life circumstances have changed.   So many unique and different reasons why this will happen. But we're about to see a cycle of small business closures. Everyone I talk to in business right now is trying to reduce costs - for services, software, team and more. But there is another side of this coin. It's something that will keep your business stable and strong. It is where you should be focusing your time, energy and effort. It's selling. Selling your products should be the main focus in your business always, but particularly right now. During today's episode, we are discussing how you can make sure you are selling every single day. You'll learn why you need to sell every day and three actionable ways you can make sure you are doing so.  Today's episode is brought to you by our Proof to Product LABS coaching program. This is a coaching program specifically built for product-based business owners, with members from across industries and across the globe.  REQUEST YOUR INVITATION You can view full show notes and more at http://prooftoproduct.com/318 Quick Links: Free Wholesale Audio Series Free Resources Library Free Email Marketing for Product Makers PTP LABS Paper Camp

Many of the store owners inside Master Shopkeepers and the Savvy Shopkeeper community at large are also creatives, makers, and artists. After establishing their stores, the next question those makers ask is, “When should I wholesale in my business?” In today's episode, you'll learn how to decide if it's time to start wholesaling in your business from the founder of Proof to Product, Katie Hunt. We cover the basics of starting as a wholesaler, the outreach marketing strategy all successful makers use, and the thoughtful touchpoints needed on your customer journey. Katie also shares the four most common mistakes brands make when expanding into wholesaling, along with her advice for store owners who want to build strong relationships with their wholesale partners. Whether you've always dreamed of designing a product line for your store, are already wholesaling your products to other retailers, or are just curious to know more about the other side of indie retail, listen in for Katie's expert insights. For show notes, including links to anything mentioned in this episode, visit www.savvyshopkeeper.com/episode193. Learn more about Kathy Cruz and Savvy Shopkeeper at Savvy Shopkeeper Follow Kathy on Instagram (@savvyshopkeeper)

Now the name of the man was Nabal, and the name of his wife Abigail. The woman was discerning and beautiful, but the man was harsh and badly behaved; he was a Calebite. - 1 Samuel 25:3   This Episode's Links and Timestamps: 00:24 – 1 Samuel 25 07:39  – Thoughts on the Reading 43:45 - Proverbs 15:1-18 – YouVersion 46:17 - Why do some groups of people today have more Neanderthal DNA than others? A new study offers answers – Katie Hunt, CNN 56:37 - Neanderthal – Answers in Genesis 1:14:31 - Heart of Darkness by Joseph Conrad – Audible.com 1:35:34 - The Weapon Wizards: How Israel Became a High-Tech Military Superpower by Yaakov Katz, Amir Bohbot – Audible.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/garrett-ashley-mullet/message

Join Katie Hunt of Proof to Product as she guides small business owners from fear to strategy in this insightful episode. Learn to navigate the challenges during a crisis, make informed decisions with her four-factor framework, understand your evolving roadmap, and embrace knowing your numbers as a neutral tool for success. ⭐Enroll in “Secrets to Sourcing Overseas” with Rebecca Woolbright today! ⭐Sign up for "Reflect on Your Year" Workshop on November 8th from 10 until 11:30am PST ☕⁠⁠⁠⁠⁠⁠⁠⁠Buy Me A Coffee⁠⁠⁠⁠⁠⁠⁠⁠ and support an episode! ⭐Visit www.thetillagepodcast.com for today's ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠show notes⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and more. ⭐Follow along on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠INSTAGRAM

News recently broke that Shopify was closing Handshake, its wholesale sales platform, and investing as a shareholder in Faire. Today's episode is bringing you the news mixed in with a few of my thoughts on the topic. I will be doing a deeper analysis and sharing some research I've done within our LABS program - so definitely look for that if you're one of our LABS members. As you listen today, please keep in mind that I have no ties to Shopify or Faire, other than I coach thousands of people who use both platforms daily. The opinions expressed today are mine based off of information I've read in the news, research I've conducted and my general thoughts as someone entrenched in the wholesale world. Today's episode is brought to you by our free, on-demand wholesale audio series. In this audio series, I'll walk you through the biggest mistakes and most common questions folks have when they are starting and scaling wholesale—so you don't make the same mistakes myself and others did.  You can binge this audio series in less than an hour and you can listen on the go in your favorite podcast player.  No fluff here, just concrete action steps and answers to help you simplify and strengthen your wholesale sales.  SIGN UP You can view full show notes and more at http://prooftoproduct.com/314  Quick Links: Free Wholesale Audio Series Free Resources Library Free Email Marketing for Product Makers PTP LABS Paper Camp

Do you find yourself fresh in the wholesaling journey? Are you asking yourself whether you need stock-keeping unit (SKU) numbers? And if you do, how do you create them?  In today's episode, I'm answering some frequently asked questions often heard at Paper Camp, regarding creating and utilizing SKU systems. Listen in to hear tips on setting up your SKU system early on in your wholesaling journey and why I believes you shouldn't overcomplicate your SKU systems.  Today's episode is brought to you by our free, on-demand wholesale audio series. In this audio series I'll walk you through the biggest mistakes and most common questions folks have when they are starting and scaling wholesale—so you don't make the same mistakes myself and others did.  You can binge this audio series in less than an hour and you can listen on the go in your favorite podcast player.  No fluff here, just concrete action steps and answers to help you simplify and strengthen your wholesale sales.  SIGN UP You can view full show notes and more at prooftoproduct.com/310  Quick Links: Free Wholesale Audio Series Free Resources Library Free Email Marketing for Product Makers PTP LABS Paper Camp

There's no “easy mode” in business. Selling physical products is a lot of work and being a product entrepreneur requires grit, tenacity, and courage.  Today's episode is for seasoned wholesalers who might be experiencing a slower sales season this summer. If your sales have stalled, there are two metrics that you can tap into to build stronger relationships with your current accounts and sustainably scale your revenue for wholesale.  Tune in and you'll learn how to find opportunities for reorders, simplify your purchasing process, make small but impactful changes that improve cash flow for your business, and more. This episode offers some high-level number-crunching and practical sales strategies that will help you increase your wholesale revenue and get out of your sales slump. Today's episode is brought to you by our signature program, Paper Camp, our 4-week program that takes the guesswork out of selling wholesale. When you follow the strategies and methods in Paper Camp, you'll not only feel more confident but you'll reach your wholesale goals faster. Come join the program now! SIGN UP NOW You can view full show notes and more at prooftoproduct.com/307

I completely remember what it was like in the early days of selling wholesale. I felt like I was winging every single decision. I questioned everything I was reading on the internet. And, I was craving a community of other product makers that I could tap into for answers and to share resources. Way back in 2008, that community didn't exist so I eventually created it. Since 2011, we have helped thousands of brands across industries and across the globe, get their products on the shelves of stores big & small.   Our Paper Camp alumni sell to big box stores like Anthropologie, Target, Macys and Barnes & Noble. But, our best customers are the independent brick & mortar retail shops located around the world.  Small businesses, just like all the manufacturers that we support in our Paper Camp and LABS programs. I very intentionally point this out, because I'm going to be answering some questions I received in an email about the importance of following industry standards, having strong wholesale terms & conditions, and why I never ever want you fulfilling a $25 wholesale order. I feel it is important for you to understand that our community focuses our energy and efforts on the indie shops, so my feedback is coming from that perspective! Today's episode is brought to you by our Is Wholesale Right for You audio series! This free 12 part audio series will help you decide whether wholesale is a good next step for your specific business. After listening to this audio series, you'll know whether you want to pursue wholesale for your product business and you'll have the confidence and action steps to get started with wholesale. Sign up for the private podcast today! You can view full show notes and more at prooftoproduct.com/298  

Katie Hunt is an ecommerce guru and the founder of Proof to Product, a coaching program designed to streamline product sales and scale profit. Today on the podcast, I'm talking to Katie about her background, her work with clients and her advice to product-based business owners who are looking to grow. Get Your Copy of My New Book - https://www.ciarastockeland.com/book Book a Consult Call - https://calendly.com/ciarastockeland/consult Get Going with the Quickstart to Inventory Genius - https://www.ciarastockeland.com/quickstart-inventory-genius (save $100 when you use code, "PODCAST")Sign Up for Free Weekly Tips and Trainings - /blog/goals-setting-tracking-measuring-achieving#section-1643058524236Connect with Katie: Website - www.prooftoproduct.comProof to Product Resource Library - www.prooftoproduct.com/resourcesIs Wholesale Right for You Private Podcast - www.prooftoproduct.com/privatepodPaper Camp - www.prooftoproduct.com/papercampLABS - www.prooftoproduct.com/labs More About the Episode Sponsor: Simple Strategies Group (https://linktr.ee/simplestrategiesgroup) - Get help automating your text and email systems! Please send any business inquiries to hello@ciarastockeland.com.

As you're getting ready for upcoming trade shows, I want to share how you can create a simple, but effective way to turn your trade show leads (people you meet at the shows) into new wholesale customers. Spoiler alert: the success of what I'm teaching you hinges on one singular thing: the follow-through. You have to do the work to see results. In this episode, I'm sharing what you should do while you're on-site at the trade show to make the post-show follow-up easier and more profitable in 5 simple steps. This episode is brought to you by our Email Marketing For Product Makers guide. 49% of our customers want to hear from us on a consistent basis, yet, only a small percentage of product-based business owners are actively sending monthly emails to their customers.   If you've struggled with what to say, when to send, or how to plan out your email marketing strategies, we've got just the tool for you. This tool and the optional training have helped hundreds of product makers plan out an entire year's worth of emails.  And, the best part… they are creating templates that they can rinse & repeat year after year.   DOWNLOAD NOW You can view full show notes and more at prooftoproduct.com/293 Mentioned in this Episode: Proof to Product LABS Email Marketing for Product Makers  

Think back to when you started your business. Was choosing a name an easy or difficult task for you?  I'm terrible at naming things—particularly my own projects, so this is something I labored over for too long. In today's episode I'm replying to a question from Tiffany, one of our community members who is struggling with naming her business. She's unsure whether to name it after her personal name or create a unique business name. I'm going to run through some pros & cons of each, plus share 7 tips for naming your business if it is not your name. This episode is brought to you by our Email Marketing For Product Makers guide. 49% of our customers want to hear from us on a consistent basis, yet, only a small percentage of product-based business owners are actively sending monthly emails to their customers.   If you've struggled with what to say, when to send, or how to plan out your email marketing strategies, we've got just the tool for you. This tool and the optional training have helped hundreds of product makers plan out an entire year's worth of emails.  And, the best part… they are creating templates that they can rinse & repeat year after year.   DOWNLOAD NOW If you've ever wanted to pick my brain or ask a question like this one, our LABS coaching program is the way to do it! Through our monthly group coaching calls and on-demand trainings, we're helping you scale your business. LEARN MORE You can view full show notes and more at prooftoproduct.com/290 Mentioned in this Episode: Emily Ley of Simplified Emily McDowell of Em and Friends Episode 100: Listeners help us celebrate episode 100! Episode 101: Why I Rebranded to Proof to Product Episode 102: Logistics of Our Rebrand with Katie Hunt, Proof to Product

When I talk to people about their business, they often say they “fell into business” or became an “entrepreneur by accident.” It's a common story, especially in the creative online space that we all work in. These people solved a problem, likely for themselves, and then that solution led to something greater… whether it be a new business, new product or revenue stream. One thing I always like to remind these entrepreneurs of… is that even though the idea or the initial spark of the solution may have been an accident, building, growing, sustaining that new business, product or program is never an accident. It is an intentional choice to continue and that intentionality is what leads to success and greatness over the long haul. Today I want to share one of my stories… about my own “happy accident.”  I made an intentional decision that some considered to be a rash decision—it was scary, but necessary and the outcome has truly been beautiful. Today's episode is brought to you by our Proof to Product resource library. It's where you can get your hands on lots of free resources to help you start, streamline and scale your business in your own way and at your own pace.   GET FREE ACCESS You can view full show notes and more at prooftoproduct.com/286  

How did you decide that it was time to start wholesaling for your business? This is one of my favorite questions to ask my coaching clients, our Paper Camp students, and even our guests here on the podcast, because even though there are a lot of similarities between our stories, everyone's journey is so different.  In some cases like mine, deciding to sell wholesale was a very intentional and deliberate choice. For me, I knew when I started my stationery business, that wholesale would be the best business model for me. I had already dabbled in custom design and I didn't love it. I had an Etsy shop that was bringing in a decent volume of orders, but it felt like a slow grind. They were small orders one by one.  I was intrigued by wholesale, although I was a bit naive too! The idea of selling in higher volume, building relationships with other business owners—that felt right for me and it felt right for where I was in the season of life that I was at at the time.  Now some people get into wholesale because they feel like they have maximized their retail direct to consumer sales channel and they want to diversify. Other people got into wholesale because they were approached by stores and asked if they sold their products wholesale, so they figured out what that meant and how to sell wholesale on the fly. Whether it is an intentional or an accidental decision to move into selling wholesale, the most successful brands are those that have a strong wholesale foundation, meaning their product sales, marketing, and operations are ready for wholesale.  Today on the podcast, I want to share some of the biggest mistakes that I see new product brands making when they enter wholesale. And I will share our four part wholesale framework that we teach at Paper Camp so that you can avoid making these common mistakes and ultimately sell more of your products.  Today's episode is brought to you by Paper Camp. This is our signature program where we teach you how to scale your wholesale program through four weeks of live coaching calls, videos & community connections. Paper Camp has run 40 times in 11 years & we've coached 1000s of brands whose products are sold in Target, Nordstrom, Container Store, Barnes & Noble and independent boutiques all over the world. Make sure you're on our waitlist! If you are listening to this episode the week that it airs, we are currently accepting scholarship applications for our 41st round of Paper Camp. The deadline is Friday, February 17 at 5PM PT! Learn more and submit your application today!  LEARN MORE   You can view full show notes and more at prooftoproduct.com/284