Podcasts about Skus

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Latest podcast episodes about Skus

Beyond the Bottom Line with Bert Miller
How MALK's CEO Scaled from 1,200 to 15,000+ Stores | Jason Bronstad

Beyond the Bottom Line with Bert Miller

Play Episode Listen Later Aug 6, 2025 34:02


In this episode of Beyond the Bottom Line, host Bert Miller sits down with Jason Bronstad, CEO of MALK Organics, to unpack how he grew the clean-label plant-based milk brand from 1,200 to over 15,000 retail doors.Jason shares his approach to culture-first leadership, extreme ownership, and building high-performing CPG teams without sacrificing authenticity. Learn how MALK expanded its portfolio, entered new categories like creamers and shelf-stable SKUs, and stayed true to its mission of clean, organic ingredients—no gums, no fillers.

Owned and Operated
#230 Is Buying Businesses Overhyped? Why You Should Build Instead

Owned and Operated

Play Episode Listen Later Aug 5, 2025 48:08 Transcription Available


Boomers aren't your best bet anymore. While everyone's still chasing the so-called Silver Tsunami, the truth is most aging-out home service businesses won't sell — and the ones that do often aren't worth buying. In this episode of Owned and Operated, John and Jack explain why smart operators are ditching the outdated playbook and going all-in on modern growth strategies.They unpack why 2026 is their multi-market year and how they're expanding beyond Ohio through greenfield launches, tuck-in acquisitions, and strategic partnerships. From leadership infrastructure to population-driven market selection, they share what it actually takes to scale a home service company past a single location. You'll hear hard-earned lessons from failed multi-location attempts, the red flags of unscalable markets, and why buying a business isn't always the best move — especially if the fundamentals aren't there.If you're a plumbing, HVAC, or electrical operator looking to grow into new markets, this is your real-time roadmap — not the recycled Silver Tsunami narrative. John even teases behind-the-scenes strategies they're using for greenfielding (the stuff he's not ready to fully reveal… yet).This is the episode that separates yesterday's growth myths from today's $100M playbook.

Video Games 2 the MAX
What's the Big Deal About Game Key Cards # 455

Video Games 2 the MAX

Play Episode Listen Later Aug 5, 2025 120:40


The beginning of a new month brings with it a sense of excitement about what lies ahead, while also putting the previous month's issues in the rear view. However, for Nintendo, there's one thing that seemingly will not go away, and that's the controversy regarding Game Key Cards. Physical game collectors like Marc are not happy about the half-measure that allows third-party publishers to save money, while somewhat providing a physical version of the game. Sean wonders if it really is as big a deal as everyone's making it out to be. Also, the duo also discusses the Nintendo Direct Partner Showcase, which seemingly lit a fire under the issue, as well as bringing another one about the lack of Switch 2 devkits too. Sean also played two demos from that direct the Adventures of Elliot and Shinobi: Art of Vengeance, along with Ninja Gaiden Ragebound, while Marc finally got to check out Like a Dragon: Pirate Yakuza in Hawaii.Plus, more Xbox games are coming to PlayStation amid good news regarding Xbox Game Pass and improvements for Xbox's content and services department. Nintendo keeps selling Switch 2's, but why are the prices of Switch 1 SKUs going up? Warner Bros is doing ANOTHER live service game, Battlefield 6 is getting an open beta, and BioShock 4 is in development hell, too. You can also watch this episode in video form on the W2M Network Youtube Channel, please give us a like, comment on the episode, and give the channel a subscribe and follow as well: https://youtube.com/live/eAyiIyDcbUA

DTC Podcast
Ep 531: The TikTok Strategy, Tariff Setback, and Product Pivot Behind Plufl's Growth

DTC Podcast

Play Episode Listen Later Aug 4, 2025 41:14


Subscribe to DTC Newsletter - https://dtcnews.link/signupYuki Kinoshita returns to the DTC Podcast with an inside look at how Plufl turned viral buzz into sustainable growth. Since his first appearance, the brand has passed $4M in sales, added new SKUs like the Hugl cooling pillow, and faced a near-$8M retail setback due to sudden U.S. tariffs.In this episode, Yuki breaks down how Plufl:Navigated a 145% import tariff while keeping prices stableCut landed costs by $10+ per unit by reengineering their packagingTransitioned from novelty product to year-round problem-solverLeveraged creator content and press placements to power top-of-funnelUsed customer pain points to inform product developmentFor DTC founders navigating platform volatility, sourcing challenges, and product innovation, this episode delivers tactical insight.Timestamps:00:00 How Plufl went viral and dealt with knockoffs02:00 Shark Tank, tariffs, and losing $7M in retail deals08:00 Why Vietnam manufacturing isn't always cheaper12:00 Cutting COGS with packaging and operations18:00 The product that made Plufl profitable year-round24:00 Creating pet-parent solutions from customer feedback28:00 Seven figures from QVC and shopping networks32:00 PR, gift guides, and listicles as growth levers34:00 TikTok creator seeding and whitelisting strategy38:00 What's next for Plufl and the foundersHashtags:#d2cpodcast #plufl #dtcbrands #founderstory #ecommercegrowth #retailstrategy #tiktokmarketing #tariffimpact #prstrategy #productlaunch Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Secrets To Scaling Online
How Neurogum Scaled Using This One Channel

Secrets To Scaling Online

Play Episode Listen Later Aug 1, 2025 12:12


Send us a textWhat happens when a no-deal Shark Tank brand becomes TikTok Shop's fastest-growing success story? That's exactly what NeuroGum did—and in this video, I'll show you how they pulled it off.Hi, I'm Jordan West, founder of Social Commerce Club—the agency behind some of the top-performing TikTok Shop strategies out there. Today, I'm unpacking how NeuroGum scaled to over $10M/month in revenue and reached a $100M+ valuation, all by turning TikTok Shop into the centerpiece of their growth engine.What You'll Learn (Timestamps):[00:15] The NeuroGum origin story: indie gum, Shark Tank, and the viral spark[01:05] Why TikTok Shop became their #1 growth channel[01:50] How narrowing SKUs led to higher conversion rates[02:30] Building a handpicked creator network (+ onboarding tactics)[04:30] Cracking the hook in the first 0.8 seconds[05:20] Publishing 2–3 videos daily through trained creators[05:45] Urgency strategies to increase sell-through and attention[06:50] Scraping comments & conversion data to optimize[07:30] Why TikTok outperforms Amazon & Facebook for top-of-funnel[08:10] Repurposing TikTok UGC across other channels[08:50] Creators on a Times Square billboard—offline meets viral[09:11] Their results and how you can model the same playbookKey TakeawaysNarrow Focus Wins: Fewer SKUs = faster decisions and better sell-through on TikTok Shop.Deep Creator Partnerships: Top creators are trained, not just sourced. Treat them like team members.Hooks Are Everything: First 0.8 seconds determine if someone scrolls or buys.Urgency Drives Sales: Scarcity and time-sensitive offers fuel TikTok's impulse-buy nature.Halo Effect Is Real: TikTok Shop performance boosts other channels like retail and DTC.Creator Incentives Matter: Think bigger than commissions—billboards and visibility = brand loyalty.Repurpose Smart: UGC from TikTok Shop can be gold for Meta ads, YouTube pre-rolls, and PDPs.Go All-In or Miss Out: TikTok Shop rewards brands that commit with volume and creativity.Systematize Everything: From onboarding creators to testing hooks—build a repeatable engine.The Playbook Works: This exact model is what we run at Social Commerce Club with our top clients.Want to turn your brand into a TikTok Shop powerhouse?

brandivate radio
Ep. 29 - Michele Bell from ASI

brandivate radio

Play Episode Listen Later Aug 1, 2025 50:29


It's the first Friday of August which means it's time to drop Ep. 29 of the Between 2 Brands #podcast! This week your host, Bill Petrie, shares a recent study showing that consumers are becoming increasingly negative toward the use of AI in marketing, his thoughts on what it means, and how to strike the right balance. After that bit of human authenticity, Bill welcomes the Senior Vice President at ASI, Michele Bell to the podcast where they discuss some of the most provocative stats from the just-released ASI “State of the Industry” report before Bill grills her like a cheese sandwich by subjecting her to “Five Easy Questions.” Trust us: come for the fire drill, stay for the snark. A BIG Thanks to the good strongs over at Warwick for sponsoring this platinum-level podcast. As a fifth-generation family owned and operated business, Warwick has over 25,000 SKUs including folders, calendars, signage, cards, and stunning packaging – 99% of which are made in the USA. When you're ready to level up what you offer to clients, visit WarwickPublishing.com.

A Blog To Watch Weekly
182. Watch Geezers, Nudgers, Clappage, And Being Bund-Averse

A Blog To Watch Weekly

Play Episode Listen Later Aug 1, 2025 83:50


In this episode, Rick, David and Ripley fire up the engines and roast the rubber right off the horological racetrack, starting with F1 sponsorships. Richard Mille is, not surprisingly, everywhere — possibly even sponsoring Nico Hülkenberg's breakfast cereal, though sadly not his wrist. Bremont and Oris get a few pity laps around the F1 circuit, too, mostly to remind us they exist. Then comes the GPHG segment, where Bernie Watch's entry is dissected with surgical sarcasm, and the entry fee gets more airtime than some indie brands' entire press cycles. Ripley's debut on Watchonista is both celebrated and roasted — equal parts milestone and meme. His age? Unclear. His relevance? Surprisingly intact. David's deep dive into watch accuracy sparks a debate about whether a $200 watch should be accurate or just accurate-ish. Casio's mechanical debut and Seiko's NH35 go under the loupe, with everyone pretending to be regulation experts. Then it's time for “Which Watch is Like…”, a wildly off-the-rails analogy fest: Seiko is Golden Road Brewing (too many SKUs), Panerai is ProTech knives (tough but niche), and Hamilton is Crystal Geyser (dependable, often overlooked, possibly better cold). New releases get dunked on and dissected: The Blancpain Fifty Fathoms “Tech” is questioned for lacking actual tech, the Zeitwerk Date in pink gold is labeled “bougie but temperamental,” and the Vario x RZE Trench Watch is the rare affordable winner.Check Out This Week's Sponsor:Ace Jewelers - https://www.acejewelers.com/

Ecomm Breakthrough
Throwback: From Wedding Invitations to Eight-Figure Success: The Entrepreneurial Journey of Hadley Designs

Ecomm Breakthrough

Play Episode Listen Later Jul 31, 2025 15:33


In this Throwback episode, Chad Franzen interviews Josh, co-founder of Hadley Designs, about his journey from door-to-door sales and custom wedding invitations to building an eight-figure Amazon brand with over 1,300 SKUs. Josh shares how resilience, leveraging Facebook ads, and continuous learning fueled his growth. He discusses the transition from bespoke products to scalable e-commerce, the impact of mentorship, and the importance of reinvesting profits. Josh also introduces his new podcast, aimed at helping seven-figure business owners scale to eight figures by sharing real-world lessons and strategies from successful entrepreneurs.Chapters:Introduction and Early Entrepreneurial Drive (00:00:00)Josh discusses resilience, shaking off criticism, and introduces Chad Frandsen as the interviewer.Lifelong Entrepreneurial Spirit (00:00:44)Josh describes his restless drive for business ideas and entrepreneurial mindset.Starting Hadley Designs (00:01:03)Josh recounts working at American Airlines, Becca's passion for art, and launching Hadley Designs.First Wedding Invitation Sales & Facebook Groups (00:01:51)Becca's first wedding invitation project, joining Facebook groups, and early sales tactics.Early Revenue and Facebook Group Marketing (00:03:43)Josh explains how Facebook groups drove initial revenue and his extensive involvement in them.Sales Approach and Door-to-Door Experience (00:04:13)Josh credits his sales process and door-to-door pest control sales for refining his approach.Applying Sales Tactics to Wedding Invitations (00:05:00)Josh details his copy-paste sales messages and qualifying questions for potential clients.Lessons from Door-to-Door Sales (00:05:33)Josh shares how door-to-door sales taught him perseverance, handling rejection, and maintaining momentum.Resilience and Bouncing Back (00:07:47)Josh discusses shaking off criticism, confidence, and how resilience helps in business and relationships.Evolution of Marketing Strategy (00:08:35)Josh describes shifting from Facebook groups to Facebook ads, and the impact on Hadley Designs' growth.Transition to Amazon and Product Expansion (00:09:39)Josh explains moving from custom invitations to mass-produced products, launching on Amazon, and scaling SKUs.Mentorship and Continuous Learning (00:11:35)Josh talks about his college mentor, Troy D'Ambrosio, and the importance of ongoing education and learning from others.Key to Success: Willingness to Learn (00:13:33)Josh affirms that continuous learning and seeking knowledge have been crucial to his success.Launching a New Podcast (00:13:36)Josh introduces his new podcast aimed at helping entrepreneurs scale from seven to eight figures on Amazon.Podcast Focus and Value (00:13:56)Josh outlines the podcast's mission: sharing lessons, overcoming plateaus, and interviewing successful entrepreneurs.Conclusion and Farewell (00:15:21)Chad thanks Josh, expresses interest in the podcast, and the episode wraps up.Links and Mentions:Tools and Websites  Adobe Illustrator  Facebook Groups Facebook Advertising Amazon  Courses  Facebook Ads Course Amazon Course Mentors  Troy D'Ambrosio on LinkedIn  Transcript:Josh 00:00:00  But you got to just shake things off and some people would be like, You seem like super scammy. Like, I don't, you know, you're you're a creepy dude. Like, why are you in these Facebook groups? It's mostly women in here. It's like, you know, you just got to shake it off and go the next person because, you know, you're doing people a service, right? And it's not like I was trying to do anything maliciously. So to me, it's I had full confidence going forward and being like, hey, all right, let's just go to the next person. Let's let whatever people say just literally slide off my back. And today I have Chad Franzen here of rise 25, who has done thousands of interviews with successful entrepreneurs and CEOs. We have flipped the script and he's going to be interviewing me today. Welcome, Chad.Chad 00:00:44  Hey Josh, thanks so much. It's great to be here. Hey, question for you. Would you consider yourself a lifelong entrepreneur?Josh 00:00:51  Yeah, I would definitely say I'm a lifelong entrepreneur.Josh 00:00:54  For whatever reason, there's there's just something inside of me that, doesn't allow me to rest at night. I've always got a lot of business ideas going.Chad 00:01:03  You kind of. You graduated with your MBA and with your, bachelor's degree. And you went to American Airlines. You were working there for five years, and then you were you were working nights with your wife, and that was that Hadley designed?Josh 00:01:15  Yes, yes. So that's where Hadley Designs was born. So I started at American Airlines in August of 2014, and then Hadley Designs officially became an entity in March of 2015. So I had a good job with American Airlines, and we kind of asked ourselves, like, what is it that, you know, you should do? Becca. what? And she she didn't necessarily want to go work for somebody. right off the bat, which I thought was interesting. I was like, I fully support that. Like, let's go explore. Like, we've got time on our hands, right? No kids at this point.Josh 00:01:51  Like, we just graduated college. And so she actually She's always had a passion for art and creativity, and so she kind of explored that. And so she ended up, I think a friend was getting married and she's like, hey, you know, ...

Business of Drinks
75: How RationAle Brewing Scaled to 100K Cases in 4 Years — with CEO Jamie Fay - Business of Drinks

Business of Drinks

Play Episode Listen Later Jul 30, 2025 66:26


Four years ago, Jamie Fay was hand-packing cases of beer, loading them into a pickup truck, and delivering them door to door across Southern California. Today, RationAle Brewing is one of the fastest-growing non-alcoholic craft beer brands in the country — tracking 150% year-over-year growth and on pace to sell over 100,000 cases this year.In this episode, Jamie — RationAle's co-founder and CEO — shares how he built the business by staying hyper-focused on product quality, consumer connection, and a smart go-to-market strategy that prioritized velocity over vanity metrics. With five core SKUs and a best-selling Mexican Lager that accounts for 40% of sales, RationAle is now in eight markets and is preparing to double that footprint in the next 12 months.You'll hear how Jamie broke into the system without a single VC check — closing $5 million from more than 90 individual investors. He also explains the critical role that an early partnership with a juice distributor played in unlocking retail access when traditional options weren't available.We also get into:Why going “a mile deep” in a few markets created the foundation for long-term growthHow Jamie and his team built retail distribution through relentless in-store sampling and eventsThe tactical playbook he uses to enter new markets with traction and credibilityLessons from raising capital in today's environment — and how to survive thousands of rejectionsWhy Jamie thinks founders need to be paranoid (in a good way) to succeed in this businessIf you're trying to build a beverage brand with purpose, hustle, and staying power — this episode is chock-full of insights.Last Call:Think you know who's drinking THC beverages? Think again. In this week's Last Call on we dig into a recent report from Sightlines — and the regional trends might surprise you. The big takeaway: This isn't a coastal Gen Z trend. It's a demographic mosaic across ages and earning levels — and brands need to localize their marketing strategies fast. Find out more.Don't miss our next episode, dropping on Aug. 6.For the latest updates, follow us:Business of Drinks:YouTubeLinkedInInstagram @bizofdrinksErica Duecy, co-host: Erica Duecy is founder and co-host of Business of Drinks and one of the drinks industry's most accomplished digital and content strategists. She runs the consultancy and advisory arm of Business of Drinks and has built publishing and marketing programs for Drizly, VinePair, SevenFifty, and other hospitality and drinks tech companies.LinkedInInstagram @ericaduecyScott Rosenbaum, co-host: Scott Rosenbaum is co-host of Business of Drinks and a veteran strategist and analyst with deep experience building drinks portfolios. He currently serves as Portfolio Development Director at Distill Ventures. He was formerly the Vice President of T. Edward Wines & Spirits, a New York-based importer and distributor.LinkedInCaroline Lamb, contributor: Caroline is a producer and on-air contributor at Business of Drinks and a key account sales and marketing specialist at AHD Vintners, a Michigan-based importer and distributor.LinkedInInstagram @borkalineSPONSOR: SWIG Partners is exclusively offering $100 off their supplier-distributor matchmaking fee when you mention the Business of Drinks podcast, or inquire via this link: ⁠https://www.swigpartners.com/businessofdrinksIf you enjoyed today's conversation, follow Business of Drinks wherever you're listening, and don't forget to rate and review us. Your support helps us reach new listeners passionate about the drinks industry. Thank you!

Profit Answer Man: Implementing the Profit First System!
Ep 279 The Purpose of Business is to Make Money with David Schomer

Profit Answer Man: Implementing the Profit First System!

Play Episode Listen Later Jul 29, 2025 35:52


The Purpose of Business is to Make Money with David Schomer   Why Scaling an E-Commerce Brand Can Bankrupt You (Unless You Fix This First) The Hidden Cost of Growth Nobody Talks About It's every entrepreneur's dream: launch a brand, grow revenue, and finally fire your boss. David Schomer lived that dream—scaling a pet supply company on Amazon before going full-time in e-commerce. But what most business owners don't realize (until it's too late) is that scaling too fast without financial structure can choke your cash flow and starve your business of profit. You can hit record sales and still be broke. The reason? You're playing the wrong financial game. Too many business owners confuse top-line growth with bottom-line success. David learned the hard way—and then rewired his entire approach using Profit First principles.   In This Episode You'll Learn: Why Profit First changed the game for David's business—and how he applied it to multiple brands. How he scaled a side hustle while working a full-time consulting job (without burning out or going broke). The mindset shift from “revenue chaser” to strategic operator—and why most e-commerce brands don't survive that jump. Where most Amazon and e-comm sellers leak cash—and what to do instead. How to build a business that supports your life (not the other way around).   Key Takeaways: The Costly Blind Spots Killing Profit Revenue ≠ Profit. Most sellers obsess over revenue milestones. But as David puts it, “If you're not reading Profit First, you're leaving money on the table.” No Capital = No Exit. David delayed launching a business after college because he didn't have capital. But later learned you don't need investor money—you need smarter cash flow systems. Growing Without Guardrails. David scaled his Amazon brand before implementing Profit First—and the stress of staying ahead of vendor payments nearly broke the business. The Risk of Ignoring Financial Education. With a background in M&A and fraud investigations, David understood numbers. Yet even he struggled with cash flow until he embraced simple, behavior-based money management.   Guest Bio: David Schomer David Schomer is the CEO of Build Grow Scale, an e-commerce conversion optimization company, and the host of the Firing The Man podcast. He started his entrepreneurial journey selling pumpkins at 12, then worked in M&A, fraud investigation, and business valuation before launching multiple successful private label brands. With over 300 SKUs across Amazon, Etsy, Shopify, Walmart, and more, David brings street-smart financial experience and digital scale savvy to today's business owner.   Links: https://firingtheman.com/ Facebook: https://www.facebook.com/FiringTheMan/ Instagram: https://www.instagram.com/firingtheman/ YouTube: https://www.youtube.com/channel/UCidVyf9RjDBFK8RTlERaq0Q Tiktok: https://www.tiktok.com/@firingthemanpodcast   Conclusion: What's Your Profit Leak? David's story is proof that financial clarity—not just product-market fit—is what separates hobby businesses from real wealth builders. If your e-commerce brand is growing but your bank account is shrinking, it's time to get strategic.   #ProfitFirst #BusinessGrowth #CashFlowFix #SmartScaling #RevenueLeaks #ProfitClarity #OwnerPay #StrategicFinance   Watch the full episode on YouTube: https://www.youtube.com/@profitanswerman Sign up to be notified when the next cohort of the Profit First Experience Course is available! Profit First Toolkit: https://lp.profitcomesfirst.com/landing-page-page  Relay Bank (affiliate link): https://relayfi.com/?referralcode=profitcomesfirst Profit Answer Man Facebook group: https://www.facebook.com/groups/profitanswerman/ My podcast about living a richer more meaningful life: http://richersoul.com/ Music provided by Junan from Junan Podcast Any financial advice is for educational purposes only and you should consult with an expert for your specific needs. #profitfirst

The Reboot Chronicles with Dean DeBiase
Unwrapping A Retail Revolution One Candy Bar At A Time, Dylan Lauren - Dylan's Candy Bar

The Reboot Chronicles with Dean DeBiase

Play Episode Listen Later Jul 23, 2025 32:25


When it comes down to brands that put 110% into customer experiences, few have managed to create something as sweet as Dylan's Candy Bar. Since opening around the turn of this century, Dylan's has grown into the world's largest confectionery emporium and a multi-channel lifestyle brand with more than 7,000 SKUs across categories from gourmet sweets and nostalgic treats to fashion, accessories, and home decor. Through a blend of nostalgia, style, and an immersive experience whenever you interact with their product, it is hard not to feel like a kid again. Often called the “Candy Queen”, Dylan Lauren is an entrepreneur, designer, daughter of fashion royalty, and CEO of Dylan's Candy. The visionary who reimagined how the world experiences candy, Dylan has built one of the most iconic brands in retail-tainment, and become a cultural force – merging sweet nostalgia with cutting-edge design and philanthropic purpose.  Listen in as she unwraps where her inspiration comes from, how she unleashed her inner child to turn classic candy stores into a playground for all ages, why her childhood dreams and an eye for color helped her create a brand that tastes as sweet as it did decades ago—and what her next reboot looks like.

Selling on Amazon with Andy Isom
#487 - Selling Less. Profiting More. The Anti-Scale Strategy

Selling on Amazon with Andy Isom

Play Episode Listen Later Jul 22, 2025 8:37


Scaling isn't always the answer—especially on Amazon. In this episode of Built by Business with Andy Isom, we break down the anti-scale strategy that's helping e-commerce sellers boost profits by simplifying their product catalog, cutting deadweight SKUs, and focusing on what actually moves the needle.   You'll learn how to:   Audit SKU-level profitability Reduce complexity and increase margin Reinvest resources into your hero products Avoid the hidden cost of over-scaling   Whether you're overwhelmed by too many ASINs or just want to grow smarter, not bigger, this episode will help you rethink what profitable growth looks like in 2025.   Request a free Amazon brand audit at www.weavos.io   Get 2-FREE Months of Sellerboard: https://sellerboard.com/?p=01393

Venture Everywhere
Pet Wellness With A Pawsitive Impact: Katie Hunt with Scott Hartley

Venture Everywhere

Play Episode Listen Later Jul 22, 2025 36:12


In episode 81 of Venture Everywhere, Scott Hartley, co-founder and Managing Partner of Everywhere Ventures, chats with Katie Hunt, co-founder of Oh Norman! — a modern pet wellness brand offering science-backed products for anxiety, allergies, and dental care in dogs. Katie shares the founding story of Oh Norman!, which was inspired by actress Kaley Cuoco's strong commitment to animal rescue and her vision for a brand that authentically represents the everyday realities of pet ownership. Katie also discusses how Oh Norman! uses community-led development and a lean, omni-channel approach to deliver effective pet care while staying focused on growth and profitability.In this episode, you will hear:Oh Norman!'s approach to pet health issues like allergies and dental careIncorporating customer feedback into product innovationUsing DTC and marketplace channels testing to validate SKUs before scalingPrioritizing unit economics over speculative LTV projectionsDeferring physical retail to maintain flexibility and acquisition potentialLearn more about Katie Hunt | Oh Norman!LinkedIn: https://www.linkedin.com/in/katie-hunt-659ab350Website: https://ohnorman.com/Learn more about Scott Hartley | Everywhere VenturesLinkedin: https://www.linkedin.com/in/scotthartley Website: https://everywhere.vc/

The Modern Hairstylist
Why Your Hairspray Is Killing Color (And How to Fix It) w/ Brenda Amaral

The Modern Hairstylist

Play Episode Listen Later Jul 21, 2025 42:13


In this episode of The Modern Hairstylist Podcast, Hunter sits down with independent, brand‑agnostic educator Brenda Amaral to unpack the chemistry truths that help stylists cut waste, get predictable results, and stop fear‑buying shelves full of “just in case” tubes. Brenda pulls back the curtain on the tariff panic, “stock up now” messaging, and ammonia‑free buzzwords that keep colorists spending more than they need to.From why endless glazing can actually speed up fading, to putting the “filler” directly in the bowl instead of double processing, to how a 5‑minute heated test strand can save an accidental color correction, Brenda shows how understanding base chemistry gives you freedom: leaner inventory, cleaner formulas, faster decisions, and longer‑lasting color your clients notice. They also hit the sneaky ways aerosol hairspray sabotages fresh tone before the client even checks out—and what to do instead.Key Takeaways:Fear Selling vs Facts: How tariff talk and “shortage” messaging push unnecessary bulk buying—and how to audit what actually moves.Glossing Myth Check: Why routine clear glossing on already colored hair can swell the cuticle and flush pigment instead of “sealing” it.“Put the Filler in the Bowl”: Skip the dated two‑step fill—add controlled warmth directly to the target formula and verify with a quick test strand.Ammonia‑Free ≠ Damage‑Free: MEA and other substitutes don't just vanish—what residue reactivation means for cumulative stress and fading.Hairspray: The #1 Fresh Color Killer—Why high pH + alcohol right after a service accelerates fade, and smarter finishing swaps.Inventory Condensing: One adaptable line + chemistry knowledge can replace rows of single‑purpose SKUs (and clear literal and mental shelf space).Test Strand Speed Hack: An inch of hair + a capful of developer + heat in 5 minutes beats guessing (and wasted tubes).Why You Should Listen:If you're watching color costs climb, battling mid‑cycle fade, or feeling buried under duplicate shades “just in case,” this episode hands you the framework to trim inventory without trimming creativity. You'll walk away with immediately usable tweaks—how you finish, formulate, and problem‑solve—that protect profit, boost client loyalty, and make formulation feel intentional instead of reactive. It's not about buying a new system; it's about finally leveraging the chemistry behind the one you already own.Check out what Brenda has to offer with the resources below:https://www.instagram.com/truehaireducation/https://www.truehaireducation.com/Let's connect on Instagram!Join us on the Modern Hairstylist Tour!

Owned and Operated
#224 Top Cash Flow Mistakes in Home Services and How to Fix Them

Owned and Operated

Play Episode Listen Later Jul 17, 2025 43:37 Transcription Available


In this episode of Owned and Operated, John and Jack break down the most underrated—and often misunderstood—pillar of business success: cash flow.They dive deep into what cash flow actually means (hint: it's not EBITDA or net profit) and why failing to understand it almost tanked their companies. From sharing near-miss horror stories to the practical systems they've built—like automatic savings transfers and cash forecasting—this episode is a must-watch for any operator who wants to build a sustainable, growth-ready business.Whether you're just starting out or scaling past $10M, John and Jack unpack how better cash flow habits can protect your company from financial landmines and unlock new levels of financial control.

The Business of Apparel
Double Your Apparel Brand's Revenue by Doing Half the Work | The Power of SKU Rationalization

The Business of Apparel

Play Episode Listen Later Jul 17, 2025 14:35


Double Your Apparel Brand's Revenue by Doing Half the Work | The Power of SKU Rationalization Are you burning out your team and draining your profits by offering too many products?  Did you know you can actually double your revenue by doing less? In this episode of The Business of Apparel Podcast, Rachel explains the strategy of SKU rationalization, the proven process of reducing your product line to focus on what actually sells. Learn why trimming your assortment can double (or even triple) your revenue without piling on more work or marketing expense. We break down the step-by-step approach to identifying your losing SKUs, weeding out the waste in your inventory, and setting your business up for sustainable growth, even if you're a small startup. Plus, discover how a single decision took one brand from $25 million to $60 million in sales. Don't forget to register for our upcoming SKU Rationalization Workshop, taking place on Friday, July 25th at 1:30pm EST, where you'll learn how to implement this process inside your own brand. Sign up for the SKU Rationalization Workshop here: https://www.thebusinessofapparel.com/sku In this episode, you'll hear: - What SKU rationalization is and why it matters - How to identify your winning and losing SKUs - The impact of too many products on your team and customers - The “weeding out the waste” analogy for product lines - Details of the upcoming SKU Rationalization Workshop   Sign up for the Secrets Behind Billion-Dollar Apparel Brands FREE Course here!   We can't wait to hear what you think of this episode! Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.   

Secrets To Scaling Online
The Bundle Strategy We Use To Print Cash (Even on Slow Days)

Secrets To Scaling Online

Play Episode Listen Later Jul 11, 2025 11:38


Send us a textWork with Jordan personally at www.ecommerceos.coWork with social commerce club at www.socialcommerceclub.comGet 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategiesJoin Tiktok shop elites mastermind at https://www.skool.com/tiktokshopelite/aboutUnlock the full potential of product bundles and transform your Shopify store into a high-performing sales machine! In this in-depth, step-by-step masterclass, Jordan West—serial e-commerce entrepreneur (7 brands and counting) and founder of Social Commerce Club—reveals his proven playbook for:Why Bundles WorkDiscover the psychology behind “story-selling” and decision fatigue. You'll learn how a well-framed bundle gives shoppers a clear “why” to buy—whether it's a Father's Day Grill Master Kit or a Self-Care Sunday Set—so they spend more without feeling overwhelmed by choice.6 Powerful Bundle Strategies• Preset Themed Bundles: Fixed-price collections ideal for gifting around holidays and special occasions.• Build-Your-Own Bundles: Let customers mix and match best-selling items to personalize their purchase and boost engagement.• Tiered Savings (Buy More, Save More): Encourages higher cart values with volume discounts—perfect for consumables like supplements.• Mystery Bundles: Move slow-selling inventory like magic by creating irresistible “grab bag” deals.• Subscription Bundles: Turn one-time buyers into loyal subscribers with curated recurring kits.• Seasonal or Event-Driven Bundles: Capitalize on upcoming events or trends with timely, limited-edition sets.Top Shopify Bundle AppsGet an honest comparison of the leading no-code solutions.Live Build DemoWatch over Jordan's shoulder as he installs Bundle Builder, creates a “Father's Day Grill Master Kit,” sets SKUs and pricing, syncs inventory, and adds persuasive “You Saved” messaging based on the Law of 100.Pro Tips & Best PracticesLaw of 100 Pricing: When your bundle total exceeds $100, showcase the dollar amount saved rather than a percentage to maximize impact.Lifestyle Photography: Sell the sizzle by showing your bundle in action—unboxing, gifting moments, or product-in-use scenarios.Inventory Sync: Avoid the most common pitfall—make sure your bundle app correctly deducts stock to prevent oversells.Abandoned-Bundle Flows: Leverage Klaviyo or other email triggers to recover potential lost revenue when someone adds a bundle but doesn't check out.Promotion HacksTreat your bundle like a brand-new product launch:Email Campaigns: Use gift-focused language, urgency (“Limited edition—only 50 kits left!”), and clear CTAs (“Add Grill Master Kit to Cart”).UGC & Paid Ads: Showcase real customers unboxing and using your bundle, targeted at gift-givers (e.g., “Make Dad's Day!”).Mini-Launch Events: Tease the bundle on social, run countdown timers, and partner with influencers to drive FOMO.Ready to scale without slashing prices? Whether you're just starting or you're a seasoned Shopify pro, this tutorial gives you the exact framework, tools, and tactics you need to build, launch, and profit from high-impact bundles today.

Business of Drinks
72:  What Distributors Really Want: A Candid Guide for Founders with Sara Harmelin of Allied Beverage - Business of Drinks

Business of Drinks

Play Episode Listen Later Jul 9, 2025 62:06


If you've ever wondered what it takes to get your brand into a top distributor — and actually stay there — this episode is essential listening.We sit down with Sara Harmelin, Vice President of Portfolio Development at Allied Beverage Group, one of the largest single-state alcohol distributors in the U.S. Operating exclusively in New Jersey, Allied works with virtually every major supplier — from Diageo and Bacardi to Heaven Hill and Pernod Ricard — and moves more than 15,000 SKUs across the state. Sara is the gatekeeper of innovation: every new brand, line extension, and emerging category goes through her team first.In this episode, Sara pulls back the curtain on the realities of portfolio building in a high-volume, high-stakes environment. She shares what works, what doesn't, and how brands can avoid being lost in the warehouse shuffle.You'll hear:Why Allied is betting big on hemp-derived THC — and what it means for the future of category expansionWhat founders need to know about timing, incentives, and sales buy-in to make a successful launch stickThe portfolio committee process: how Sara brought in cross-functional decision-makers (including Gen Z) to vet brands from every angleHow Allied uses reorder rates and “rep touches” to decide if a new brand is worth the shelf spaceWhy 90-day launch plans — not splashy debuts — are the new industry standard for serious distributorsThe one thing Sara wants every founder to leave at the door — and what you should bring insteadThis episode also hits on the deeper shifts shaping the future of drinks distribution — from how generational change is influencing category preferences, to why flexibility, empathy, and brand authenticity are more important than ever.Whether you're launching a brand or scaling one, Sara's insights will help you position your product for long-term success inside the distributor system.Last Call:Don't miss our next episode, dropping on TK.For the latest updates, follow us:For the latest updates, follow us:Business of Drinks:LinkedInInstagram @bizofdrinksErica Duecy, co-host: Erica Duecy is founder and co-host of Business of Drinks and one of the drinks industry's most accomplished digital and content strategists. She runs the consultancy and advisory arm of Business of Drinks and has built publishing and marketing programs for Drizly, VinePair, SevenFifty, and other hospitality and drinks tech companies.LinkedInInstagram @ericaduecyScott Rosenbaum, co-host: Scott Rosenbaum is co-host of Business of Drinks and a veteran strategist and analyst with deep experience building drinks portfolios. He currently serves as Head of Search at Distill Ventures. He was formerly the Vice President of T. Edward Wines & Spirits, a New York-based importer and distributor.LinkedInCaroline Lamb, contributor: Caroline is a producer and on-air contributor at Business of Drinks and a key account sales and marketing specialist at AHD Vintners, a Michigan-based importer and distributor.LinkedInInstagram @borkalineSPONSOR: SWIG Partners is exclusively offering $100 off their supplier-distributor matchmaking fee when you mention the Business of Drinks podcast, or inquire via this link: ⁠https://www.swigpartners.com/businessofdrinksIf you enjoyed today's conversation, follow Business of Drinks wherever you're listening, and don't forget to rate and review us. Your support helps us reach new listeners passionate about the drinks industry. Thank you!

UR Tech Insiders
The Healthy Shift: Better-for-You Options in Self-Service Retail

UR Tech Insiders

Play Episode Listen Later Jul 9, 2025 45:01


Consumers today want more than just quick snacks—they want smarter, healthier choices that support wellness goals and taste great. In this episode of Retail on the Go, we're joined by the team from Olipop to talk about how better-for-you beverages and snacks are reshaping vending and micro market strategies. Cathy Horgan (VP, Food Service & On Premise) and Cassie Hardick (National Account Manager) share what they're seeing in the field—from generational buying trends and the shift away from sugary sodas to the rising demand for gut-health-friendly, functional products. They also dig into how operators can start small, test smarter, and keep product mixes fresh with seasonal offerings and sleek new formats. Whether you're ready to try healthier SKUs or just starting to explore your options, this episode is packed with insights for modern self-service operators. 

Kaya Cast
Why Accessories Are Your Dispensary's Untapped Goldmine (And How to Get Started)

Kaya Cast

Play Episode Listen Later Jul 8, 2025 42:39


On this episode of the Kaya Cast Podcast, Tommy Truong sits down with Justin Johnson, founder of BudsFeed and Managing Partner at Dyspensr, to explore the evolving cannabis accessories market and how dispensaries can leverage it for growth. Justin shares the origin story of BudsFeed—a user-generated platform designed to connect the tight-knit cannabis community—and reveals how it led to the launch of Dispenser, a game-changing wholesale and consignment service that offers dispensaries a turnkey “head shop in a box” with thousands of SKUs, dropshipping, and seamless POS integration.Discover actionable strategies for dispensaries to increase accessory sales from the typical 1.5% of revenue up to 5% or more, with smart stocking tips like prioritizing vape batteries and basic essentials that keep customers coming back. Justin also dives into the challenges and future of the cannabis industry, including thoughts on federal legalization, market regulation, and how dispensaries can survive and thrive amid shifting landscapes.Whether you're launching a new store, looking to expand your product mix, or aiming to boost profit margins, this candid conversation is packed with insider insights and practical advice to help you scale your cannabis business. Plus, don't miss details on how dispensaries can get started with a $2,000 consignment package and free consultation with Justin's team.Tune in to learn how to unlock accessories as a key revenue driver and get connected with the tools that will elevate your dispensary's success! Find out more about BudsFeed at:https://budsfeed.com/https://www.linkedin.com/company/dyspensr/https://www.linkedin.com/in/justinmichaeljohnson/https://www.linkedin.com/company/budsfeed/ 00:00 Introduction and Initial Connections00:22 The Vision Behind BudsFeed01:05 Building the BudsFeed Community02:54 Challenges and Successes05:21 Transition to Elevated Accessories05:56 Strategies for Dispensary Accessories11:24 Introducing Dispenser: A Wholesale Platform13:07 Supporting Dispensaries with Consignment20:22 Data-Driven Decisions for Dispensaries23:10 Challenges of High-End Dispensaries23:46 Replenishment Strategies for Dispensaries24:42 Wholesale and Distribution Insights25:45 Personalization and Large Orders29:23 Loyalty Programs and Customer Service30:13 Innovations in Dispensary Operations34:40 The Future of Cannabis Legalization36:06 Economic Realities of the Cannabis Market38:08 California's Cannabis Market Struggles41:05 Final Thoughts and Contact Information #kayacast #cannabis #tips #dispensaries #business #podcast

Add To Cart
Fast-Tracking Personalisation: Inside the Personalised Favours Growth Strategy with Melissa Wilkinson & Matt Mosse-Robinson | #534

Add To Cart

Play Episode Listen Later Jul 6, 2025 51:44


In this episode of Add To Cart, Nathan Bush is joined by Melissa Wilkinson, Founder, and Matthew Mosse-Robinson, CEO of Personalised Favours, Australia's category-leading personalised gifting brand. From humble beginnings in a garage to managing over 74,000 SKUs with in-house engraving, embroidery and UV printing, Mel and Matt take us inside the systems and decisions that have powered their sustainable growth. We dive into their production scheduling overhaul, custom-built tech stack, and how they've scaled personalisation without losing speed or control. You'll also hear how they're leveraging platforms like Shopify Plus and landing gifting gigs with brands like Lamborghini and Amazon.About your guest:Melissa Wilkinson and Matthew Mosse-Robinson are the co-founders of Personalised Favours, a multimillion-dollar personalised gifting brand. Combining design and finance expertise, they've scaled the business from a garage startup to a global operation, earning recognition as two of the Top People in E-Commerce 2025.About your host:Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia's Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, X or via email.Got an idea, opportunity or just want to get involved? Whether you're keen to sponsor Add To Cart, interested in jumping on the mic as a co-host, or have feedback to help us make the show even better, we'd love to hear from you. Shoot us an email at hello@addtocart.com.au and let's chat!ATC CommunityIf you want to keep learning in eCommerce, make sure you hit the follow button!Thanks to our sponsors, Shopify and Klaviyo, for bringing you the show.Connect With UsVisit the website for more learning resources and join the ATC Community.Join us on LinkedIn: https://www.linkedin.com/company/add-to-cartJoin us on Instagram: https://www.instagram.com/addtocartshow/Sponsor Add To Cart: https://addtocart.com.au/sponsor/Contact Nathan: https://www.linkedin.com/in/nathbush/ Hosted on Acast. See acast.com/privacy for more information.

HVAC School - For Techs, By Techs
The Contactor Reimagined w/ Copeland

HVAC School - For Techs, By Techs

Play Episode Listen Later Jul 3, 2025 44:22


In this episode of the HVAC School podcast, Bryan welcomes back Jim to discuss the groundbreaking SureSwitch contactor technology from Copeland. This isn't just another incremental improvement - it's a complete reimagining of how contactors should work in modern HVAC systems. Jim brings his expertise and even demonstrates the technology with a special cutaway camera setup, giving listeners and viewers an inside look at this innovative solution. The conversation begins with the evolution of contactors in the HVAC industry, explaining how manufacturers moved backward from heavy-duty two-pole contactors to lighter, more cost-effective one-and-a-half pole designs. While this cost reduction made sense for manufacturers, it often left technicians dealing with more frequent failures and replacements. The SureSwitch represents a leap forward, combining the reliability of traditional heavy-duty contactors with modern electronic intelligence and enhanced protection features. One of the most compelling aspects of the SureSwitch is its multi-voltage coil capability, supporting 24V, 110V, and 240V applications with a single unit. This flexibility dramatically reduces inventory requirements for contractors and service companies, allowing one contactor to handle residential HVAC, refrigeration cases, ice machines, and pool heaters. The universal application makes it particularly valuable for smaller businesses that need to stock fewer SKUs while maintaining the ability to handle diverse applications. The technical innovation behind the SureSwitch's longevity is fascinating. Using an optical sensor (described as a "little eye" in the sealed chamber), the contactor monitors for electrical arcing during contact opening and closing. The built-in microprocessor analyzes the 60Hz AC sine wave and times the contact operation to occur at the zero-crossing point, eliminating destructive arcing. This "no-arc zone" operation, combined with latching contacts that prevent chatter during brownout conditions, results in contacts that remain clean and functional even after a million cycles - five times longer than traditional contactors. Key Topics Covered ·        Contactor Evolution and Industry Innovation o   Historical perspective on contactor design changes from heavy-duty to cost-optimized o   Why the HVAC industry needed to innovate forward rather than continue cost-cutting ·        Multi-Voltage Flexibility o   Single contactor handles 24V, 110V, and 240V coil applications o   Reduces inventory requirements and simplifies contractor operations o   Applications include residential HVAC, refrigeration, ice machines, and pool heaters ·        Arc-Free Contact Technology o   Optical sensor monitoring system for detecting electrical arcing o   Microprocessor-controlled timing to operate at AC sine wave zero-crossing o   Five times longer contact life compared to traditional contactors ·        Chatter Elimination and Latching Mechanism o   Internal power supply eliminates dependency on weak control voltage o   Magnetic latching system prevents contact bouncing during brownout conditions o   Protection against undersized control wiring and long wire runs ·        Sealed Contact Chamber Design o   100% sealed contact chamber prevents insect and debris contamination o   Eliminates common failure modes from ants, earwigs, and lizards o   Reduces need for pest control interventions ·        Built-in Compressor Protection Features o   Brownout protection with automatic voltage monitoring (184V threshold) o   Random start delay (0-90 seconds) for multiple unit installations o   Short cycle timer protection working independently of thermostat timers ·        Installation and Compatibility Considerations o   Compatible mounting holes with standard contactors o   Proper crankcase heater wiring configurations o   Training considerations for technicians adapting to new terminal layout ·        Warranty and Business Applications o   10-year warranty vs. standard 1-year contactor warranties o   Good-better-best selling scenarios for contractor businesses o   Applications in high-end residential and commercial installations   Learn more at the SureSwitch at http://www.hvacrschool.com/SureSwitch.  Have a question that you want us to answer on the podcast? Submit your questions at https://www.speakpipe.com/hvacschool. Purchase your tickets or learn more about the 6th Annual HVACR Training Symposium at https://hvacrschool.com/symposium. Subscribe to our podcast on your iPhone or Android. Subscribe to our YouTube channel. Check out our handy calculators here or on the HVAC School Mobile App for Apple and Android

Second Life
Alyssa Wasko Stein: Founder and Designer of Donni

Second Life

Play Episode Listen Later Jun 30, 2025 59:47


Alyssa Wasko Stein is the founder and designer of Los Angeles–based womenswear brand Donni. Stein has had entrepreneurial tendencies since childhood, but she didn't always know her love of fashion would take her down the designer path. She studied a different part of the fashion industry (retailing and consumer sciences) and secured a coveted internship in Chanel's visual merchandising department during college. But after her father's passing at the beginning of her sophomore year, Stein sought out a creative outlet for her grief. She began handmaking and selling scarves, naming the business Donni Charm after her father, Donald. Stein slowly grew her side business while continuing to work at Chanel after graduating, but after some early wholesale success, she decided to focus on Donni Charm full-time. She moved operations to Los Angeles and rebranded to simply Donni. Most significantly, though, she stumbled into designing ready-to-wear clothing, as she wanted specific pieces to style with her scarves. While Stein had no prior clothing design experience, it came naturally to her, and she surprised herself with a full line of 30 SKUs within four weeks, laying the groundwork for the Donni we know and love today. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Business of Apparel
SKU Rationalization 101: Boost Profit & Cut Clutter in Your Apparel Line

The Business of Apparel

Play Episode Listen Later Jun 26, 2025 33:03


SKU Rationalization 101: Boost Profit & Cut Clutter in Your Apparel Line Are you drowning in too many SKUs? In this episode, Rachel breaks down SKU rationalization, a powerful but misunderstood tool that can completely transform your apparel business. Whether you're a solopreneur or scaling a million-dollar brand, you'll learn how to simplify your line, boost margins, and give your customers what they actually want. From clearing up backend data chaos to understanding the psychology of choice, this episode really covers how SKU rationalization helps you cut the noise, clarify your brand, and increase profit without overwhelming your customers, or your team. If you've ever been told to "start small" or felt paralyzed by product overwhelm, this is the missing explanation behind that advice you didn't know you needed to hear. In this episode, you'll hear: - What SKU rationalization actually is. - Why more SKUs don't always mean more sales. - The 80/20 rule and its real-world implications. - Customer psychology and product overwhelm. - How to simplify without sacrificing growth.   Sign up for the Secrets Behind Billion-Dollar Apparel Brands FREE Course here!   We can't wait to hear what you think of this episode! Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course To connect with Rachel, you can join her LinkedIn community here: LinkedIn. To visit her website, go to: www.unmarkedstreet.com.   

Naked Beauty
Ron Robinson on The Science Of Beauty

Naked Beauty

Play Episode Listen Later Jun 23, 2025 36:50


Before Ron Robinson became social media's favorite cosmetic chemist, he had already built a varied career in beauty. In 1989, he was hired on the spot to formulate and develop products for Clinique and La Mer, under Estée Lauder. He formulated new SKUs and innovated products like Clinique's Turn Around Cream, which was one of the first products to use salicylic acid as a topical treatment gel. Despite his obvious aptitude for beauty science, he was on track to become a doctor like his brothers. To his parents' dismay, he dropped out of medical school but quickly found his footing in some of the most successful beauty labs. This experience is precisely why Hailey Bieber asked him to help lead RHODE, the billion-dollar brand, to success. His experience in the lab and engaging with consumers 1-1 also informed his decision to launch Beauty STAT. Ron holds a rare position as CEO, founder, and cosmetic chemist in Beauty STAT, and he's excited to continue innovating for a more knowledgeable consumer base.Tune in as we discuss:Tips on how to determine if luxury products are worth itHow he approaches developing products for melanated skinRecommendations on topical treatments for fine lines, wrinkles, and dark circlesWhy owning your beauty technologies is a big dealHow he is interested in taking on the 50+ beauty consumer marketRate, Subscribe & Review the Podcast on Apple Join the Naked Beauty Community on IG: @nakedbeautyplanet Thanks for all the love and support. Tag me while you're listening @nakedbeautyplanet & as always love to hear your thoughts :) Check out nakedbeautypodcast.com for all previous episodes & search episodes by topicShop My Favorite Products & Pod Discounts on my ShopMyShelfStay in touch with me: @brookedevardFollow Ron @ronrobinsoncosmeticchemistProducts Mentioned: BeautyStat C Lip Serum SPF 30BeautyStat Probiotic 24HR Moisture Boost Cream MoisturizerBeautyStat Universal C Skin Refiner 20% Vitamin C Brightening SerumRHODE Peptide Lip Treatment Hosted on Acast. See acast.com/privacy for more information.

Honest eCommerce
335 | Pivoting to Services to Scale With Your Team | with Lucy Jeffrey

Honest eCommerce

Play Episode Listen Later Jun 23, 2025 28:27


Lucy Jeffrey is the founder of Bare Kind and Candid Founders, two purpose-driven brands built from a mission to make commerce more meaningful. Bare Kind is a bamboo sock company that donates 10% of profits to save the animal featured on each sock, while Candid Founders is both a YouTube channel and growth agency helping consumer brands scale on Faire, a leading B2B wholesale marketplace.Before launching either company, Lucy worked in banking and began experimenting with ecommerce by selling reusable straws, t-shirts, and other sustainable products. Her viral turtle-themed content and strong brand mission helped Bare Kind stand out in the crowded DTC space and grow into a seasonal powerhouse, with 70% of revenue landing in Q4. But with a growing team and cash flow challenges, Lucy co-founded Candid Founders to help other brands succeed on Faire while smoothing Bare Kind's revenue curve.Whether scaling to 1,000+ retail accounts, turning her backend team into a profitable service business, or shutting off paid Meta ads to improve profit margins, Lucy brings a sharp, experimental mindset to Ecommerce. She shares insights on building sustainable DTC brands, making wholesale work, and running two businesses with her husband without relying on outside capital or paid ads. Her story is a masterclass in founder adaptability.In This Conversation We Discuss:[00:40] Intro[00:55] Launching with purpose before product clarity[02:50] Choosing a name that allows you to pivot[03:40] Starting with dropshipping to test demand[05:37] Hiring help before scaling ad spend[08:09] Comparing traction between early SKUs[10:07] Electric Eye, Social Snowball, Portless, Reach & Zamp[16:29] Avoiding traps in commoditized markets[18:48] Educating retailers to build trust fast[22:25] Listening to demand before launching services[24:07] Turning internal wins into client services[26:22] Plugging the DTC and wholesale channelsResources:Subscribe to Honest Ecommerce on YoutubeFaire growth agency that helps brands thrive candidfounders.com/Comfy, vibrant animal socks that save the world's animals barekind.co.uk/Follow Lucy Jeffrey linkedin.com/in/lucy-jeffreySchedule an intro call with one of our experts electriceye.io/connectDrive revenue through affiliates & referrals socialsnowball.io/honestRevolutionize your inventory and fulfillment process portless.com/Level up your global sales withreach.com/honest  Fully managed sales tax solution for Ecommerce brands zamp.com/honestIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

HVAC School - For Techs, By Techs
Intro to The Sigma Capacitor

HVAC School - For Techs, By Techs

Play Episode Listen Later Jun 19, 2025 28:49


Sharon Goepferich from Cool Air Products joins the podcast to discuss cutting-edge capacitor technology and innovative HVAC solutions in an introduction to the Sigma capacitor. Sharon brings a decade of industry experience, having worked extensively with capacitors and HVAC components while traveling across the country to educate technicians and contractors. The conversation begins with a comprehensive breakdown of capacitor failures, addressing common misconceptions in the field. While manufacturing quality certainly plays a role in capacitor longevity, environmental factors like high temperatures and voltage disruptions—particularly common in markets like Florida with frequent lightning strikes—are primary contributors to failure. A crucial point emphasized is that failing capacitors typically cause compressor and motor failures, not the other way around. Many technicians incorrectly assume that a capacitor reading within tolerance is acceptable, but Bryan and Sharon clarify that even a degraded capacitor operating at reduced capacity can cause motors to run hotter and fail prematurely. This highlights the importance of proactive capacitor maintenance and replacement before complete failure occurs. The episode's centerpiece is the discussion of the innovative Sigma capacitor system, which Sharon describes as being "designed on an airplane over whiskey." This modular pod system addresses a longstanding challenge for HVAC technicians: the impossibility of stocking every capacitor size on their trucks. The Sigma capacitor uses a stackable approach where technicians build the exact capacitance they need in the field using standardized components. The system operates on a simple rule: build the higher values first (typically compressor capacitance on top), then stack the lower values (fan capacitance) underneath. This approach maximizes truck inventory efficiency while minimizing the number of SKUs contractors need to manage, representing a middle ground between carrying extensive individual capacitor inventory and using traditional universal capacitors. Cool Air Products extends beyond capacitors with their Combat P Trap system, an all-in-one condensate drain management solution that combines a shutoff valve, cleaning tab reservoir, and P-trap in a single unit. This product reflects the company's mission to solve everyday contractor problems in cost-effective ways. What makes Cool Air Products unique is their business model of helping industry insiders bring innovative ideas to market, providing support for patent processes, manufacturing connections, and funding. The Combat P Trap also demonstrates the company's commitment to giving back, as a portion of proceeds supports veterans—fitting since the product was designed by a veteran and serves an industry with significant veteran participation. Key Topics Covered Capacitor failure analysis Proper capacitor testing techniques Installation best practices Sigma capacitor system Inventory management strategies Combat P Trap system Distribution challenges Cool Air Products' business model Veteran support initiatives Future product developments Professional networking   Learn more about Cool Air Products at https://www.coolairproducts.net/.  Have a question that you want us to answer on the podcast? Submit your questions at https://www.speakpipe.com/hvacschool. Purchase your tickets or learn more about the 6th Annual HVACR Training Symposium at https://hvacrschool.com/symposium. Subscribe to our podcast on your iPhone or Android. Subscribe to our YouTube channel. Check out our handy calculators here or on the HVAC School Mobile App for Apple and Android

Bottled Up
Inside the Culture of Allen Beverages With Jeff Weatherford and Mike Hinton

Bottled Up

Play Episode Listen Later Jun 18, 2025 43:17


In this episode of Bottled Up, host Andrew Allen sits down with Mike Hinton and Jeff Weatherford, two longtime leaders at Allen Beverages. With over 50 years of combined experience, they share how they worked their way up from trainees to management, recall how technology and the soft drink business have evolved, and highlight what makes their workplace culture feel like family. From hilarious stories of soda mishaps to practical advice for new hires, Mike and Jeff stress the importance of building relationships, adapting to new challenges, and supporting each other. Whether you're curious about the real work behind your favorite drinks or just want to hear what it's like working at a local business, this episode is packed with honest insights and memorable moments.   3 Key Listener Takeaways 1. The Power of Customer and Team Relationships Both Mike and Jeff emphasized that building and maintaining strong relationships—with customers, colleagues, and team members—is at the heart of their work at Allen Beverages. They highlighted how personal connections and mutual trust are essential for successful operations and overall satisfaction, whether it's working directly with store owners, managing employees, or collaborating with long-time colleagues. 2. Adapting to Change and Embracing Technology The soft drink distribution industry has evolved significantly over the years, especially in terms of technology. Mike and Jeff discussed how the move from handwritten orders and pricing guns to sophisticated scanning and inventory systems has changed daily operations. Despite the sometimes overwhelming pace of technological change and the constant addition of new products (SKUs), adaptability has been a crucial skill for thriving in the business. 3. Perseverance and Culture Matter Decades-long careers like those of Mike and Jeff are a testament to the value of perseverance, adaptability, and a supportive company culture. They both attributed their longevity and enjoyment at Allen Beverages to the company's commitment to promoting from within, its familial work environment, and the sense of pride they feel from their work. The stories and inside jokes shared throughout the episode also underscored the importance of camaraderie and a positive, resilient workplace culture. These lessons reflect not just their individual experiences, but key values that contribute to the company's ongoing success.

Telecom Reseller
Cisco Sharpens Its Security Edge: AI, Simplicity, and Partner-Centric Innovation, Podcast

Telecom Reseller

Play Episode Listen Later Jun 16, 2025


"We're not just enabling secure outcomes — we're simplifying how partners deliver them." — Brian Feeney, VP of Global Partner Security Sales, Cisco At Cisco Live 2025 in San Diego, Technology Reseller News publisher Doug Green sat down with Brian Feeney, Vice President of Global Partner Security Sales at Cisco, to explore how the company is aligning security innovation with real-world partner needs in an era dominated by AI and complexity. Feeney, whose two-year-old role was created to consolidate and scale Cisco's global partner strategy for security, leads a team of over 260 professionals dedicated to helping Cisco's VARs, MSPs, MSSPs, cloud providers, and global partners navigate a rapidly evolving cybersecurity landscape. Cisco's Three-Pillar Security Strategy: Hybrid Mesh Firewall Universal ZTNA (Zero Trust Network Access) The SOC of the Future (with Splunk Integration) All three areas are now AI-infused by design, not bolted on — a shift exemplified by Cisco's autonomous firewall assistant, which reduces human effort while improving policy execution. Key Cisco Live Announcements: Free Splunk ingestion for Cisco firewall customers, addressing cost concerns and earning applause during the keynote. Streamlined portfolio: Cisco has consolidated 30+ point products into 3 strategic solution sets — user, breach, and cloud — dramatically simplifying the sales and adoption process for partners. Enhanced partner support tools like a “concierge deal registration desk” — offering one-click access to technical, sales, and promotional resources. “This isn't about selling more SKUs,” Feeney said. “It's about helping partners win with less complexity, more margin, and stronger customer outcomes.” Feeney emphasized Cisco's commitment to AI enablement, noting that while only 4% of enterprises are “AI-ready,” partner demand for both securing AI infrastructure and leveraging AI for defense is surging. Cisco is delivering: Expert-led deep dives for top AI-focused partners Scalable enablement through Talos threat intel, learning platforms, and continuous updates AI integrated throughout the security stack — from SOC automation to endpoint visibility The interview concluded with Feeney highlighting Cisco's investment in making security more accessible, operationally efficient, and partner-friendly, even for small or emerging partners. “We want to be the voice and the resource our security partners trust — not just with technology, but with outcomes.” To learn more, visit cisco.com/security.

Starting Small
REBEL: Emily Hosie

Starting Small

Play Episode Listen Later Jun 15, 2025 28:52


Emily Hosie spent over a decade inside some of the biggest names in off-price retail—Saks Off 5th, Holt Renfrew, and TJX—before launching REBEL, the first curated marketplace for open-box baby and home goods. After a year of being turned away by brands unwilling to admit the waste, REBEL secured major partners—and then a defining moment came. Bed Bath & Beyond and buybuy BABY filed for bankruptcy, and REBEL was tapped to process the returns. Overnight, volume surged and the tech had to scale fast. Today, REBEL processes 70,000 SKUs a week and operates a 300,000 sq. ft. facility in North Carolina. They've saved over 25 million pounds of product from landfill—all while becoming a go-to platform for Gen Z and millennial consumers looking for trusted brands at up to 50% off. Make sure to check out REBEL: https://fromrebel.com   Check out my new book on Amazon: https://amzn.to/4kRKGTX Sign up for Starting Small University to join our interviews LIVE and ask questions: https://startingsmallmedia.org/startingsmalluniversity Visit Starting Small Media: https://startingsmallmedia.org/ Subscribe to exclusive Starting Small emails: https://startingsmallmedia.org/newsletter-signup   Follow Starting Small: Instagram: https://www.instagram.com/startingsmallpod/ Facebook: https://www.facebook.com/Startingsmallpod/?modal=admin_todo_tour LinkedIn: http://linkedin.com/in/cameronnagle  

Think Like A Game Designer
Dominic Crapuchettes — Designing for Constraints, Rebuilding After Failure, and Finding the Magic in Games (#85)

Think Like A Game Designer

Play Episode Listen Later Jun 12, 2025 68:56


Dominic Crapuchettes is the founder of North Star Games and the designer of massive hits like Wits & Wagers, Say Anything, and the Evolution series—games that have sold over 4.5 million copies. In this episode, Dominic opens up about the rise and fall of North Star, from building a 30-person team and landing six SKUs at Target, to watching the company go bankrupt and eventually buying it back. He shares what he's learned from those hard-won lessons, including how to build frothing fan communities, how to design with audience constraints in mind, and why brand and hook matter as much as gameplay. We also dive into his most ambitious project yet: Nature, a new modular game system launching at Gen Con that aims to bring the magic of collectible games to families and casual players alike. Whether you're a founder, designer, or someone trying to follow your passion while staying afloat, this is an episode you won't want to miss.Think Like A Game Designer is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit justingarydesign.substack.com/subscribe

What's Your Skincare Routine with LeAura Luciano
Barrier Repair, Blue Light Defense & Mindful Skincare with Jiajia of Matter of Monday

What's Your Skincare Routine with LeAura Luciano

Play Episode Listen Later Jun 11, 2025 23:48


In this episode, I sit down with Jiajia, the founder of Matter of Monday, to talk about the stress-skin connection, how blue light might be affecting your skin (yes—really!), and why barrier repair is the next big thing in skincare.Jiajia shares her founder journey, the four essential products she developed to simplify skincare, and how modern stressors like tech overload are changing how we care for our skin. We also get into her own rituals, including an infrared sauna habit and the product she never skips.In this episode, we cover:The inspiration behind the brand name Matter of MondayWhy Jiajia focused on just four SKUs—and what they doThe importance of proactive barrier repair in modern skincareHow Jiajia protects her skin daily (and re-applies!)Her favorite self-care rituals including nature walks and infrared saunaThe one skincare product she can't live withoutQuick-fire questions about confidence, mindset, and routinesConnect with Jiajia & Matter of Monday:Instagram: @matterofmondayWebsite: www.matterofmonday.com

The FittDesign Podcast
FittBite Episode 309: 5 Reasons Your Activewear Brand Isn't Profitable (Yet)

The FittDesign Podcast

Play Episode Listen Later Jun 11, 2025 7:05


In today's FittBite, I'll walk you through 5 silent profit killers that are holding your activewear brand back, from mispriced SKUs to hidden fees buried in your product cost.You'll learn how to calculate true product cost, price your products based on consumer psychology, reduce return rates, and build the right foundation around a single hero product. Tune in for actionable steps that can save and scale your brand.Book a 1 on 1 with our host, Shadi for personalized advice on how to create and grow your fashion business: https://www.fittdesign.com/services/consultation Design your own collection with our instantly downloadable factory ready tech pack templates: FittDesign Tech Pack Templates Follow our host on instagram: https://www.instagram.com/shadiadada/ https://www.instagram.com/fittdesign/ Got any other questions, email us for an instant response at: studio@fittdesign.com Subscribe to our weekly fashion design podcast (New episodes every Thursday at 4pm CST): https://podcasts.apple.com/gb/podcast/the-fittdesign-podcast/id1454410683 Visit our website:https://www.fittdesign.com/ Follow us on:https://www.linkedin.com/company/fittdesign/ https://www.facebook.com/fittdesign https://www.pinterest.com/fittdesign/ https://www.behance....

The Exit Whisperer
#45 - Ali von Paris (Route One Apparel)

The Exit Whisperer

Play Episode Listen Later Jun 10, 2025 39:25


In this episode of The Exit Whisperer, we sit down with Ali von Paris, founder of Route One Apparel, a Maryland-themed clothing company that went from a viral college T-shirt idea to a self-funded powerhouse. Ali dives into the early hustle of building a business from scratch, learning e-commerce when it was still the wild west, scaling to 4,000+ SKUs, and eventually navigating the emotional and strategic complexities of selling her business.   If you've ever wondered what it's like to exit a company you built from the ground up—or how to scale a community-rooted brand into a full-blown movement—this one's for you. 00:00 - Intro: Meet Ali von Paris 01:30 - The Viral T-Shirt That Changed Everything 04:00 - Turning a Hobby Into a Business 08:45 - Growing with No Outside Funding 12:20 - Getting Shut Down (and Why It Fueled Her) 16:10 - First Office, First Employees, First Big Wins 19:50 - Licensing with Old Bay & Maryland Legends 24:00 - Learning the Business Side (The Hard Way) 28:30 - Fixing Inefficiencies That Held Her Back 32:00 - How a Sequin Jacket Made $500k 36:15 - The Emotional Shift That Led to Selling 41:00 - The Number That Meant Financial Freedom 45:00 - Finding Identity Beyond the Business 49:00 - What Selling Actually Looked Like 54:00 - Her Next Chapter (and a Call for Like-Minded Founders)

The Life Science Rundown
Managing Royalties in Biotech, Pharma, and Medtech with David Marlin

The Life Science Rundown

Play Episode Listen Later Jun 9, 2025 44:02


Nicholas Capman of The FDA Group welcomes David Marlin, Co-Founder and CEO of Metacomet Systems, to explore the often-overlooked complexities of royalty management in life sciences.Drawing from his experience helping over 200 companies automate royalty payouts, David explains how biotech, pharma, and medical device firms struggle to manage licensing agreements as they scale. What starts as a simple once-a-year payment can quickly evolve into a tangled web of tiered rates, stacked IP, country-specific rules, and audit requirements.David breaks down where companies most often go wrong—managing rules in Excel, underestimating the operational burden, and lacking traceability across contracts, SKUs, and sales data. He discusses how automation not only reduces risk and effort but also preserves trust with licensors by ensuring accuracy and transparency.The conversation also covers how organizations can recognize when it's time to move beyond spreadsheets, what a successful royalty system implementation looks like, and why experience matters in such a niche space.Whether you're paying or receiving royalties, this episode offers valuable insight into a critical but often misunderstood area of life sciences operations._____The FDA Group helps life science organizations rapidly access the industry's best consultants, contractors, and candidates. Our resources assist in every stage of the product lifecycle, from clinical development to commercialization, with a focus in Quality Assurance, Regulatory Affairs, and Clinical Operations. For project or resource needs, visit ⁠https://www.thefdagroup.com/

The Story of a Brand
Weezie - The Secret to Making Consumers Fall in Love With Towels

The Story of a Brand

Play Episode Listen Later Jun 5, 2025 59:40


What does it take to elevate a simple, everyday product into a beloved premium brand?  In this episode, I sat down with Lindsey Johnson, Co-Founder & CEO of Weezie Towels, to talk about how she's redefining the towel category with quality, intentionality, and customer delight at the core. Lindsey shares how Weezie was built from scratch with a focus on product excellence, brand storytelling, and community feedback. From launching with just a few SKUs to expanding into custom monograms and thoughtful gifting experiences, Weezie's journey is packed with lessons on scaling direct-to-consumer (DTC) operations, maintaining high standards in manufacturing, and adapting to shifting consumer expectations, while staying grounded in its purpose. Here are a few highlights from our conversation: * How Lindsey turned a gap in the towel market into a premium, design-led opportunity * The importance of obsessing over every customer touchpoint—from box to bathroom * Why feedback loops helped shape their core product line and brand evolution * Building a retail-ready experience while staying loyal to DTC roots * What it really means to lead with trust, transparency, and intuition   Join me, Ramon Vela, in listening to the full episode to hear what it takes to build a movement around conscious consumption, one bottle at a time. For more on Weezie Towels, visit:  https://weezietowels.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don't forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today's Sponsors: REViVE Amazon Marketing Partners: https://revivemp.com/ REViVE Amazon Marketing Partners helps better-for-you CPG brands win on Amazon with niche expertise, founder-led strategy, and a true partnership model. Built by a CPG founder with a successful exit, REViVE only works with brands they believe in. Curious if Amazon is right for you? Book a Free Deep Dive Strategy Session today.

The Glossy Beauty Podcast
BeautyTok's latest and Huda Kattan's buy-back — plus, inside Rhode's big E.l.f. Beauty deal

The Glossy Beauty Podcast

Play Episode Listen Later Jun 5, 2025 48:11


On this week's episode of the Glossy Beauty podcast, Sara Spruch-Feiner, senior reporter at Glossy Pop, and Emily Jensen, Glossy senior beauty reporter, are joined by Gabi Barko, senior reporter at Glossy's sister publication Modern Retail, and Brit Starr, CMO at influencer marketing platform Creator IQ. Kicking off the episode, Jensen and Spruch-Feiner chat what's happening on TikTok in beauty this week, why Pride Month will look a little different this year, and why Huda Kattan is taking back full ownership of Huda Beauty. Later (16:18), Spruch-Feiner, Barkho and Starr discuss the biggest beauty news of the year, announced last Wednesday: E.l.f. Beauty is acquiring Rhode, the 3-year-old brand launched by Hailey Bieber. The acquisition was notable for numerous reasons, but some of the bold headlines include the fact that, though a Sephora launch is coming soon, it hasn't happened yet. Plus, the brand currently sells under ten SKUs, including its viral phone case. E.l.f., for its part, has had 25 quarters of consecutive net-sales and market-share growth. In addition to her roles as Chief Creative Officer and head of innovation at Rhode, Bieber will also serve as a strategic advisor to E.l.f. Beauty, across its portfolio, which includes E.l.f. Cosmetics and E.l.f. Skin, W3ll People, Keys Soulcare, and Naturium, the last of which it acquired in 2023.

The Future of Customer Engagement and Experience Podcast
The true cost of poor data: Why retailers can't afford to look the other way

The Future of Customer Engagement and Experience Podcast

Play Episode Listen Later Jun 5, 2025 10:15


From missed sales and inefficient operations to frustrated customers and broken trust, poor data quality is costing retailers more than they realize. As customer expectations rise, even minor data issues can ripple across inventory, marketing, and fulfillment—hurting loyalty and damaging brand reputation.Inspired by The true cost of poor data: Why retailers can't afford to look the other way, this episode explores the hidden ways inaccurate data eats into margins, and how top retailers are responding by syncing systems, cleaning databases, and fostering a culture of data responsibility across departments.What You'll Learn in This Episode:1. How Bad Data Undermines the Entire Retail Operation:Mismatched inventory levels trigger stockouts or overstockMarketing personalization fails due to inaccurate profilesDelivery issues and incorrect stock info damage customer trust2. Why Data Is Everyone's Problem—Not Just IT's:82% of leading retailers are actively addressing data quality issuesData errors cause ripple effects across marketing, sales, logistics, and CXClean data requires collaboration across departments3. Four Practical Steps to Fix Retail Data at the Source:Audit and address data gaps across SKUs, customer info, and sales reportsInvest in analytics and AI to automate cleanup and insightsIntegrate systems across online and physical channelsFoster a company-wide mindset that values data as a shared asset4. The Upside: Turning Data Accuracy into Business Advantage:Meet real-time shopper expectations on stock availabilityEnable truly personalized marketing and loyalty strategiesImprove operational efficiency and free up resources for innovationKey Takeaways:Poor data quality is a direct profit drain and a hidden CX killerIt's not just about IT—data accuracy is a shared responsibilityTop-performing retailers are already investing in fixes and reaping rewardsClean, integrated data unlocks efficiency, loyalty, and growthThe longer businesses wait, the more the gap with leaders widensSubscribe to our podcast for expert insights on retail data, customer experience, and digital transformation. Visit The Future of Commerce for the latest thinking on how data shapes modern retail. Share this episode with data leaders, marketers, and retail operators who need to hear why accuracy is now a competitive advantage.

Ecomm Breakthrough
20 Years on Amazon: The Hard Truths Experienced Sellers Won't Tell You with Fred Adler

Ecomm Breakthrough

Play Episode Listen Later Jun 3, 2025 58:28


Fred started Cosmetic Solutions.com online store in 1996 and was one of the first third party sellers in Beauty on Amazon starting in 2003. Cosmetic Solutions is on the gorilla list of Biggest All Time Amazon Sellers in the top 260. Cosmetic Solutions' first 10 years were dedicated to selling everything at one time boasting over 100,000 sku's and offering everything from professional beauty and what you would find at your local drugstores.  Now as the business on Amazon has evolved Cosmetic Solutions is dedicated to selling its Brands as the authorized reseller and brands rights holder like skin care brand Dermactin and hair care brand Difeel and nail care brand Barielle.> Here's a glimpse of what you would learn…. Challenges of counterfeiting on Amazon and brand protection strategies.The evolution of selling on Amazon and adapting to marketplace changes.Importance of innovation and product development for competitiveness.Strategies for maintaining healthy profit margins amidst rising costs.Role of customer service in identifying product issues and enhancing satisfaction.Necessity of monitoring key performance metrics for business success.Building strong customer relationships to inform product offerings.Importance of delegation and team building for business growth.Navigating unexpected challenges in the e-commerce landscape.The significance of having a clear vision for business direction and growth.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Fred Adler, founder of Cosmetic Solutions and a seasoned Amazon seller with over two decades of experience. Fred shares invaluable insights on tackling counterfeiting, maintaining competitiveness, and leveraging customer service for product development. He emphasizes the importance of a robust distribution strategy, constant innovation, and attentive customer service to stay ahead in Amazon's dynamic marketplace. The episode concludes with actionable takeaways on protecting profit margins, optimizing operations, and engaging with customer feedback to drive business growth.Here are the 3 action items that Josh identified from this episode:1. Proactively Monitor and Protect Your Listings from CounterfeitsRegularly check your product listings for inaccuracies, such as image swaps or unauthorized changes, to prevent sales loss.Implement unique SKUs for different sales channels (Amazon, retail, DTC) to help distinguish your authentic products from counterfeit ones.Consider working with legal experts to safeguard your brand against counterfeiters and unauthorized resellers.2. Optimize Operational Costs to Protect Profit MarginsTrack daily metrics, including FBA fees, cost of goods sold (COGS), and overhead costs, to identify areas for optimization.Work directly with shipping carriers and explore alternative fulfillment strategies to reduce logistics expenses.Conduct regular audits of product classifications and Amazon's warehousing fees to avoid unexpected financial losses3. Leverage Customer Insights for Product Innovation and Service ImprovementActively engage with customer feedback to identify pain points and improve product offerings before issues escalate.Use customer input to develop new product variations or features that competitors may overlook.Advocate for better direct communication tools on Amazon to enhance customer service and build brand loyalty.Resources mentioned in this episode:Ecomm BreakthroughAmazon TransparencyProject ZeroEdison IPAmazonShopifyMeta AdsAmazon FBA (Fulfillment by Amazon)Snow CrashMoby Dick by Herman MelvilleL'OrealAlex Ramos's PodcastChatGPTSpecial Mention(s):Adam “Heist” Runquist on LinkedInKevin King on LinkedInMichael E. Gerber on LinkedInRelated Episode(s):“Cracking the Amazon Code: Learn From Adam Heist's Brand Scaling Secrets” on the eComm Breakthrough Podcast“Kevin King's Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast“Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough PodcastEpisode SponsorSponsor for this episode...This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.If you've hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that's Ecomm with two M's) to learn more.Transcript AreaJosh Hadley 00:00:00  Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Aaron Cordovez, and Michael E Gerber, author of the E-myth. Today I am speaking with Fred Adler, and we're going to be talking about the three biggest lessons that he has learned after selling on Amazon...

Beyond The Shelf
How to Bring B2B Online (Without Losing Your Mind) – with Wastequip's Kevin Creese

Beyond The Shelf

Play Episode Listen Later Jun 3, 2025 28:59


It's one thing to sell snacks or sneakers online. It's another to sell dumpster lids and hydraulic cylinders.This week we're joined by Kevin Creese, Director of Ecommerce at Wastequip, where he's leading the charge to modernize how waste handling parts are discovered, bought, and supported online.Dave and Kevin dig into the heavy-duty realities of B2B ecommerce—where the SKU count is high, the data is messy, and the buying process is anything but simple. They cover how to make ecommerce work in a category where most customers don't even know the part numbers they need—and why success here requires patience, creativity, and a solid plan (plus a few incentives for your warehouse team).Whether you're wrestling with your own product data, or just curious how industrial brands are tackling digital transformation, this one's worth a listen.Key Takeaways & Episode HighlightsWhy “starting with the part number” won't work—and how Wastequip built a taxonomy based on what customers are actually searching forHow to collect product data and images at scale (including the creative incentive program they used with their team)The reality of managing 60,000 SKUs and why you can only eat the elephant one bite at a timeHow AI is helping Wastequip tag images, generate marketing copy, and structure product dataThe critical role of iteration and continuous improvement in B2B ecommerce—because the data is never really “done”Rapid Rundown QuestionsFavorite digital project: The rebuild of wastebuilt.com, and the partnership with AmericanEagle.comMost surprising fact about the waste industry: There's very little good product data behind most partsB2B brand that nails the digital experience: JetWindTrivia: How many pounds of waste does the average American generate per day? Nearly 5lbs!Hobbies and reset button: Golf, walking the dog, time with the granddaughter, and family adventures in the NorthwestConnect with Kevin: https://www.linkedin.com/in/kevincreese/Get the It'sRapid Creative Automation Playbook: https://itsrapid.ai/creative-workflow-automation-playbook/Take It'sRapid's Creative Workflow Automation with AI survey: https://www.proprofs.com/survey/t/?title=ffgvdEmail us at sales@rapidads.io with code “BEYOND2025” to find out how you can save more than $1,000 on our Digital Sell Sheets and Retail Media Automation solutionsTheme music: "Happy" by Mixaud - https://mixaund.bandcamp.comProducer: Jake Musiker

Anewgo of New Home Sales
Beyond Pretty: How Design Studios Drive Profit, Brand, and Buyer Confidence with Jane Meagher-143

Anewgo of New Home Sales

Play Episode Listen Later Jun 3, 2025 36:44 Transcription Available


Is your design studio doing more than just making homes look pretty? In this episode, we're joined by Jane Meagher—President of Success Strategies and Founder of the National Design Institute—to talk about how builders can unlock the full business potential of design.Jane shares the top trends shaping buyer preferences in 2025 (goodbye white-on-white!), why design collections are becoming a must-have, and how technology can streamline the selection process without losing the human touch.We also explore how builders can reduce SKUs, increase margins, and use design as a powerful differentiator—even in a budget-conscious market. Whether you're a builder, marketer, or design pro, this episode is packed with strategic insight on how to create more value, faster decisions, and happier homeowners.Watch now and learn how to think like a consumer, act like a retailer, and sell like a pro.

VinePair Podcast
Wine Demand is Down. What Happens Now?

VinePair Podcast

Play Episode Listen Later May 29, 2025 33:02


Joanna and Zach respond to yet more reporting about how retailers and on-premise operators are reacting to declining demand for wine. While some producers are turning to price increases to shore up profits, many customer-facing businesses are reducing the number of SKUs they stock to concentrate purchasing power and perhaps to better align with what most wine drinkers really want. Please remember to subscribe to, rate, and review VinePair on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to podcast@vinepair.com. Thanks for listening, and be well.Zach is reading: Wine and Ice Cream Are a Terrible Pairing, So Why Are Bars Selling Them Side By Side?Joanna is reading: A Quest to Drink 3,000 Beers and the Quiet Comeback of Ticker CultureInstagram: @adamteeter, @jcsciarrino, @zgeballe, @vinepair Hosted on Acast. See acast.com/privacy for more information.

Permaculture Voices
Product Variety and Online SKU Listings

Permaculture Voices

Play Episode Listen Later May 28, 2025 6:00


In this episode, farming couple Jesse Way & Megan Brandenburg of Milk Way Farm talk about how they list their different product SKUs in their online store.   Subscribe for more content on sustainable farming, market farming tips, and business insights!   Get market farming tools, seeds, and supplies at Modern Grower. Follow Modern Grower:  Instagram  Instagram Listen to other podcasts on the Modern Grower Podcast Network:  Carrot Cashflow  Farm Small Farm Smart  Farm Small Farm Smart Daily  The Growing Microgreens Podcast  The Urban Farmer Podcast  The Rookie Farmer Podcast  In Search of Soil Podcast Check out Diego's books:  Sell Everything You Grow on Amazon   Ready Farmer One on Amazon **** Modern Grower and Diego Footer participate in the Amazon Services LLC. Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.

The Story of a Brand
IZIPIZI - Why IZIPIZI Thinks in Emotions, Not Just SKUs

The Story of a Brand

Play Episode Listen Later May 28, 2025 60:07


When a brand makes you smile just by looking at it, you know there's something special going on.  That's exactly how I felt when I discovered IZIPIZI,  a company on a mission to bring style, joy, and accessibility to eyewear.  In this episode, I sit down with Charles Brun, Co-founder and CEO of IZIPIZI, to explore how they transformed a simple idea into a global lifestyle brand by leading with design, affordability, and human-centered values. Charles and I delve into IZIPIZI's journey from a class project in France to its distribution in over 7,000 stores across more than 80 countries. We talk about the power of simplicity, the discipline of great design, and how his team keeps joy at the center of their brand, even as they scale.  Whether you're building a brand from scratch or looking to rediscover your "why," there's so much to learn from their intentional and inclusive approach. Here are a few highlights from the episode:   * How three college friends turned a school idea into a multimillion-dollar brand.   *Why international expansion starts with listening, not assumptions.   * The role of simplicity, functionality, and “smile design” in standing out in a crowded market.   * Building retail partnerships without losing the brand soul.   * Keeping purpose and product quality aligned as you grow. Join me, Ramon Vela, as we listen to the full episode and get inspired by a brand that's making vision care both stylish and joyful for everyone. For more on IZIPIZI, visit: https://www.izipizi.com/us_en If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don't forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today's Sponsors: Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/ Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above to learn more.    Color More Lines: https://www.colormorelines.com/get-started Color More Lines is a team of ex-Amazonians and e-commerce operators who help brands grow faster on Amazon and Walmart. With a performance-based pricing model and flexible contracts, they've generated triple-digit year-over-year growth for established sellers doing over $5 million per year. Use code "STORY OF A BRAND” and receive a complimentary market opportunity assessment of your e-commerce brand and marketplace positioning. 

Owned and Operated
#202 How to Develop Great Leaders with Values and Skills for Tomorrow's Success

Owned and Operated

Play Episode Listen Later May 27, 2025 41:55 Transcription Available


In this episode of Owned and Operated, we shift focus to a critical yet often overlooked pillar of business success: leadership development and management training. With insights from Amir of Snowball Industries, we dig into how identifying and nurturing potential leaders is foundational to scaling tier two and tier three service businesses.The discussion explores the evolution from technical expertise to soft skills as the driving force behind effective leadership. We unpack the core values that matter most—empathy, urgency, financial intelligence, and humility—and how they shape team culture, performance, and long-term growth. John and Amir also examine structured training programs, peer learning opportunities, and practical management tools that enable owners and operators to build sustainable, high-performance teams.For anyone acquiring or operating in remote and niche sectors like HVAC or turf installation, this conversation delivers actionable insight into creating a leadership framework that fuels operational excellence and employee retention.

Beyond The Shelf
How to Spend the Next Dollar – with Edgewell's Nate Moran

Beyond The Shelf

Play Episode Listen Later May 27, 2025 33:29


This week we're joined by Nate Moran, Senior Director of Growth, Digital Strategy & Analytics at Edgewell Personal Care—the company behind brands like Schick, Banana Boat, Wet Ones, and more. With a career spanning Red Bull, Newell, Unilever, and now Edgewell, Nate brings a sharp perspective on what it takes to turn data into decisions and insights into impact.In this conversation, Nate and host Dave Feinleib explore the evolving relationship between analytics, creative, performance marketing, and AI. They dig into how Nate and his team think about data strategy, omnichannel planning, and the question on every marketer's mind: where should we spend the next dollar?If you're navigating retail media, e-commerce, or digital growth today, this episode offers a smart, candid look at the challenges—and opportunities—of scaling modern brand performance.Key Takeaways & Episode HighlightsWhy profitability, performance, and category management need to work together in an omnichannel world—and how Edgewell ties these functions across the business.What “the next best dollar” means at Edgewell, and how the team balances incrementality, ROAS, and long-term brand health.Lessons from managing 30,000+ SKUs at Amazon (before APIs made it easy) and how those scrappy skills still apply today.The role of a clear, focused data strategy—and why owning your data is critical for AI readiness and true self-serve analytics.How AI and generative tools like ChatGPT and Snowflake are reshaping workflows, and why agentic AI might be the real unlock for the future.Why creative still matters: performance spend alone won't build trust or brand love—and how to balance emotional storytelling with analytics-driven media.Rapid Rundown QuestionsFavorite Edgewell product: Jack Black Dual Defense SPF MoisturizerBrand that's nailing it creatively: Liquid DeathGo-to tech tools: ChatGPT and SnowflakeFavorite read/listen: The Long and the Short of It by Les Binet and Peter FieldFavorite way to recharge: Mountain biking and snowboarding in Bend, OregonConnect with Nate: https://www.linkedin.com/in/nathanmoran/Get the It'sRapid Creative Automation Playbook: https://itsrapid.ai/creative-workflow-automation-playbook/Take It'sRapid's Creative Workflow Automation with AI survey: https://www.proprofs.com/survey/t/?title=ffgvdEmail us at sales@rapidads.io with code “BEYOND2025” to find out how you can save more than $1,000 on our Digital Sell Sheets and Retail Media Automation solutionsTheme music: "Happy" by Mixaud - https://mixaund.bandcamp.comProducer: Jake Musiker

Owned and Operated
#199 The $174M Remodel Company No One Saw Coming

Owned and Operated

Play Episode Listen Later May 20, 2025 55:18 Transcription Available


In this episode of Owned and Operated, we sit down with AJ and Noah—the powerhouse founders behind Premier Home Pros—to reveal how they scaled their home services business from $0 to a projected $174 million in just three years.Launched from a dining room table in 2022, AJ and Noah built a home improvement juggernaut using proven sales systems, smart team building, and bold marketing strategies that fueled rapid growth. But their journey wasn't without hurdles. From expensive ad failures to tough people problems, they open up about what it really takes to scale at lightning speed.Whether you're aiming to grow your home services company, lead a larger team, or implement repeatable growth systems, this episode is packed with actionable insights, operator-tested frameworks, and real-world strategy breakdowns.

The Kula Ring
From SKUs to Strategy: Shaping a Successful B2B E-Commerce Strategy

The Kula Ring

Play Episode Listen Later May 20, 2025 31:11 Transcription Available


This week, Tyler Simmons shares his journey from summer intern to marketing and e-commerce leader at Energy Management Corporation, and how that path through sales and marketing has uniquely positioned him to bridge the gap between the two. Tyler breaks down the realities of running a successful e-commerce platform in the B2B manufacturing space. He discusses how talking directly with customers and internal sales teams provides critical feedback and why consistency beats one-time wins when scaling a digital storefront. If you're navigating the grind of e-commerce in B2B manufacturing, this episode is packed with grounded insights, tactical takeaways, and a refreshing dose of honesty.

The Story of a Brand
Simek's - How a Family Recipe Became a B Corp Powerhouse

The Story of a Brand

Play Episode Listen Later May 16, 2025 62:37


As someone who's passionate about brands that lead with purpose and quality, my conversation with Lindsey Hickey, CEO and owner of Simek's, was a true highlight.   Simek's isn't just about frozen meals; it's about nourishing people with food made from real ingredients, giving back to local communities, and doing business with integrity. In this episode, Lindsey shares her journey from joining the family business at just 26 years old to leading the company through a complete transformation from running retail stores to building a nationally distributed CPG brand.   We talk about product simplification, clean ingredient innovation, what it takes to get B Corp certified, and how she balances leadership and motherhood with authenticity and purpose. Here are a few key takeaways from the episode: * Why simplifying the product line was critical to scaling, and which SKUs made the cut * How Simek's removed artificial ingredients and doubled down on real, clean, small-batch meals * Lessons learned from the brand's CPG transition, trade spend strategy, and digital evolution * Why DTC didn't make sense for frozen and how they partnered with retail to grow smarter * Their mission-driven approach to impact: from donating 13M+ meals to removing 180K+ lbs of ocean-bound plastic Join me, Ramon Vela, in listening to the full episode to hear how Lindsey is leading with heart, purpose, and a commitment to doing things the right way. For more on Simek's, visit: https://simeks.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don't forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today's Sponsors: Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/ Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above to learn more.    Color More Lines: https://www.colormorelines.com/get-started Color More Lines is a team of ex-Amazonians and e-commerce operators who help brands grow faster on Amazon and Walmart. With a performance-based pricing model and flexible contracts, they've generated triple-digit year-over-year growth for established sellers doing over $5 million per year.   Use code "STORY OF A BRAND” and receive a complimentary market opportunity assessment of your e-commerce brand and marketplace positioning. 

Perfume Room
173. [SISSI FREEMAN] GRANADO: Brazil's Beauty Legacy (the ~other~ BBL)

Perfume Room

Play Episode Listen Later May 13, 2025 52:56


A 150-year-old beauty brand with over 1,000 SKUs, Granado might be new to US market, but in Brazil, it's a household name. This week, I chat with CMO Sissi Freeman about the brand's uniquely Brazilian identity, its recent global fragrance boom, what it's like running this legacy brand in lock step with her father (CEO Christopher Freeman), and the smells most special to Brazilians.SOTD: The Body Shop Full IrisFRAGS MENTIONED:Granado: Iris, Esplendor, Nostalgia, Oasis, Oud, Carioca, Epoque Tropical, Bossa, Citrus Brasilis; CKOne, Carolina Herrera 212, Issey Miyake, LeLi Scents, Granado: Gardenia, Magnolia, Suzette, Folha Imperial, Folha de Laranjeira, Limão Taiti & Neroli; Robert Piguet Fracas, Dior PoisonJASMINE SMELL CLUB: jasminesmellclub.eventbrite.comRSVP HERE FOR STELE FLORSTALGIAThanks to this month's sponsor Goldfield & Banks! Try Pacific Rock Flower on luckyscent.com (get 10% off w/ code perfumeroom10)