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Verse by verse study through the book of Acts Chapter Seven and Verse Seventeen
And The Child Grew (25.12.25) by Paul Osei Yaw Afoakwa
Welcome back to the Ultimate Guide to Partnering® Podcast. AI agents are your next customers. Subscribe to our Newsletter: https://theultimatepartner.com/ebook-subscribe/ Check Out UPX:https://theultimatepartner.com/experience/ https://youtu.be/vEdq8rpBM3I In this data-rich keynote, Jay McBain deconstructs the tectonic shifts reshaping the $5.3 trillion global technology industry, arguing that we are entering a new 20-year cycle where traditional direct sales models are obsolete. McBain explains why 96% of the industry is now surrounded by partners and how successful companies must pivot from “flywheels and theory” to a granular strategy focused on the seven specific partners present in every deal. From the explosion of agentic AI and the $163 billion marketplace revolution to the specific mechanics of multiplier economics, this discussion provides a roadmap for navigating the “decade of the ecosystem” where influence, trust, and integration—not just product—determine winners and losers. Key Takeaways Half of today's Fortune 500 companies will likely vanish in the next 20 years due to the shift toward AI and ecosystem-led models. Every B2B deal now involves an average of seven trusted partners who influence the decision before a vendor even knows a deal exists. Microsoft has outpaced AWS growth for 26 consecutive quarters largely because of a superior partner-led geographic strategy. Marketplaces are projected to grow to $163 billion by 2030, with nearly 60% of deals involving partner funding or private offers. The “Multiplier Effect” is the new ROI, where partners can make up to $8.45 for every dollar of vendor product sold. Future dominance relies on five key pillars: Platform, Service Partnerships, Channel Partnerships, Alliances, and Go-to-Market orchestration. If you're ready to lead through change, elevate your business, and achieve extraordinary outcomes through the power of partnership—this is your community. At Ultimate Partner® we want leaders like you to join us in the Ultimate Partner Experience – where transformation begins. Keywords: Jay McBain, Canalys, partner ecosystem, channel chief, agentic AI, marketplace growth, multiplier economics, B2B sales trends, tech industry forecast, service partnerships, strategic alliances, Microsoft vs AWS, distribution transformation, managed services growth, SaaS platforms, customer journey mapping, 28 moments of truth, future of reselling, technology spending 2025, ecosystem orchestration, partner multipliers. T Transcript: Jay McBain WORKFILE FOR TRANSCRIPT [00:00:00] Vince Menzione: Just up from, did you Puerto Rico last night? Puerto Rico, yes. Puerto Rico. He dodged the hurricane. Um, you all know him. Uh, let him introduce himself for those of you who don’t, but just thrilled to have on the stage, again, somebody who knows more about what’s going on in, in the, and has the pulse on this industry probably than just about anybody I know personally. [00:00:21] Vince Menzione: J Jay McBain. Jay, great to see you my friend. Alright, thank you. We have to come all the way. We live, we live uh, about 20 minutes from each other. We have to come all the way to Reston, Virginia to see each other, right? That’s right. Very good. Well, uh, that’s all over to you, sir. Thank you. [00:00:35] Jay McBain: Alright, well thank you so much. [00:00:36] Jay McBain: I went from 85 degrees yesterday to 45 today, but I was able to dodge that, uh, that hurricane, uh, that we kind of had to fly through the northern edge of, uh, wanna talk today about our industry, about the ultimate partner. I’m gonna try to frame up the ultimate partner as I walk through the data and the latest research that, uh, that we’ve been doing in the market. [00:00:56] Jay McBain: But I wanted to start here ’cause our industry moves in 20 year cycles, and if you look at the Fortune 500 and dial back 20 years from today, 52% of them no longer exist. As we step into the next 20 year AI era, half of the companies that we know and love today are not gonna exist. So we look at this, and by the way, if you’re not in the Fortune 500 and you don’t have deep pockets to buy your way outta problems, 71% of tech companies fail over the course of 10 years. [00:01:30] Jay McBain: Those are statistics from the US government. So I start to look at our industry and you know, you may look at the, you know, mainframe era from the sixties and seventies, mini computers, August the 12th, 1981, that first IBM, PC with Microsoft dos, version one, you know, triggered. A new 20 year era of client server. [00:01:51] Jay McBain: It was the time and I worked at IBM for 17 years, but there was a time where Bill Gates flew into Boca Raton, Florida and met with the IBM team and did that, you know, fancy licensing agreement. But after, you know, 20 years of being the most valuable company in the world and 13 years of antitrust and getting broken up, almost like at and TIBM almost didn’t make payroll. [00:02:14] Jay McBain: 13 years after meeting Bill Gates. Yeah, that’s how quickly things change in these eras. In 1999, a small company outta San Francisco called salesforce.com got its start. About 10 years later, Jeff Bezos asked a question in a boardroom, could we rent out our excess capacity and would other companies buy it? [00:02:35] Jay McBain: Which, you know, most people in the room laughed at ’em at the time. But it created a 20 year cloud era when our friends, our neighbors, our family. Saw Chachi PT for the first time in March of 2023. They saw the deep fakes, they saw the poetry, they saw the music. They came to us as tech people and said, did we just light up Skynet? [00:02:58] Jay McBain: And that consumer trend has triggered this next 20 years. I could walk through the richest people in the world through those trends. I could walk through the most valuable companies. It all aligns. ’cause by the way, Apple’s no longer at the top. Nvidia is at the top, Microsoft. Second, things change really quickly. [00:03:17] Jay McBain: So in that course of time, you start to look at our industry and as people are talking about a six and a half or $7 trillion build out of ai, that’s open AI and Microsoft numbers, that is bigger than our industry that’s taken over 50 years to build. This year, we’re gonna finish the year at $5.3 trillion. [00:03:36] Jay McBain: That’s from the smallest flower shop to the biggest bank. Biggest governments that Caresoft would, uh, serve biggest customer in the world is actually the federal government of the us. But you look at this pie chart and you look at the changes that we’re gonna go through over the next 20 years, there’s about a trillion dollars in hardware. [00:03:54] Jay McBain: There’s about a trillion dollars in software. If you look forward through all of the merging trends, quantum computing, humanoid robots, all the things that are coming that dollar to dollar software to hardware will continue to exist all the way through. We see services making up almost two thirds of this pie. [00:04:13] Jay McBain: Yesterday I was in a telco conference with at and t and Verizon and T-Mobile and some of the biggest wireless players and IT services, which happen to be growing faster than products. At the moment, there is more work to be done wrapping around the deal than the actual products that the customer is buying. [00:04:32] Jay McBain: So in an industry that’s growing at 7%. On top of the world economy that’s grown at 2.2. This is the fastest growing industry, and it will be at least for the next 10 years, if not 2070 0.1% of this entire $5 trillion gets transacted through partners. While what we’re talking to today about the ultimate partner, 96% of this industry is surrounded by partners in one way or another. [00:05:01] Jay McBain: They’re there before the deal. They’re there at the deal. They’re there after the deal. Two thirds of our industry is now subscription consumption based. So every 30 days forever, and a customer for life becomes everything. So if every deal in medium, mid-market, and higher has seven partners, according to McKinsey, who are those seven people trying to get into the deal? [00:05:25] Jay McBain: While there’s millions of companies that have come into tech over the last 10 to 20 years. Digital agencies, accountants, legal firms, everybody’s come in. The 250,000 SaaS companies, a million emerging tech companies, there’s a big fight to be one of those seven trusted people at the table. So millions of companies and tens of millions of people our competing for these slots. [00:05:49] Jay McBain: So one of the pieces of research I’m most proud of, uh, in my analyst career is this. And this took over two years to build. It’s a lot of logos. Not this PowerPoint slide, but the actual data. Thousands of people hours. Because guess what? When you look at partners from the top down, the top 1000 partners, by capability and capacity, not by resale. [00:06:15] Jay McBain: It’s not a ranking of CDW and insight and resale numbers. It is the surrounding. Consulting, design, architecture, implementations, integrations, managed services, all the pieces that’s gonna make the next 20 years run. So when you start to look at this, 98% of these companies are private, so very difficult to get to those numbers and, uh, a ton of research and help from AI and other things to get this. [00:06:41] Jay McBain: But this is it. And if you look at this list, there’s a thousand logos out of the million companies. There’s a thousand logos that drive two thirds of all tech services in the world. $1.07 trillion gets delivered by a thousand companies, but here’s where it gets fun. Those companies in the middle, in blue, the 30 of them deliver more tech services than the next 970. [00:07:08] Jay McBain: Combined the 970 combined in white deliver more tech services. Then the next million combined. So if you think we live in an 80 20 rule or maybe a 99, a 95 5 rule, or a 99 1 rule, we actually live in a 99.9 0.1 parallel principle. These companies spread around the world evenly split across the uh, different regions. [00:07:35] Jay McBain: South Africa, Latin America, they’re all over. They split. They split among types. All of the Venn diagram I just showed from GSIs to VARs to MSPs, to agencies and other types of companies. But this is a really rich list and it’s public. So every company in the world now, if you’re looking at Transactable data, if you’re looking at quantifiable data that you can go put your revenue numbers against, it represents 70 to 80% of every company in this room’s Tam. [00:08:08] Jay McBain: In one piece of research. So what do you do below that? How do you cover a million companies that you can’t afford to put a channel account manager? You can’t afford to write programs directly for well after the top down analysis and all the wallet share and you know exactly where the lowest hanging fruit is for most of your tam. [00:08:28] Jay McBain: The available markets. The obtainable markets. You gotta start from the community level grassroots up. So you need to ask the question for the million companies and the maybe a hundred thousand companies out there, partner companies that are surrounding your customer. These are the seven partners that surround your customer. [00:08:48] Jay McBain: What do they read, where do they go, and who do they follow? Interestingly enough, our industry globally equates to only a thousand watering holes, a thousand companies at the top, a thousand places at the bottom. 35% of this audience we’re talking. Millions of people here love events and there’s 352 of them like this one that they love to go to. [00:09:13] Jay McBain: They love the hallway chats, they love the hotel lobby bar, you know, in a time reminded by the pandemic. They love to be in person. It’s the number one way they’re influenced. So if you don’t have a solid event strategy and you don’t have a community team out giving out socks every week, your competitors might beat you. [00:09:31] Jay McBain: 12% of this audience loves podcasts. It’s the Joe Rogan effect of our industry. And while you know, you may not think the 121 podcasts out there are important, well, you’re missing 12% of your audience. It’s over a million people. If you’re not on a weekly podcast in one of these podcasts in the world, there’s still people that read one of the 106 magazines in the world. [00:09:55] Jay McBain: There are people that love peer groups, associations, they wanna be part of this. There’s 15 different ways people are influenced. And a solid grassroots strategy is how you make this happen. In the last 10 years, we’ve created a number of billionaires. Bottom up. They never had to go talk to la large enterprise. [00:10:15] Jay McBain: They never had to go build out a mid-market strategy. They just went and give away socks and new community marketing. And this has created, I could rip through a bunch of names that became unicorns just in the last couple of years, bottoms up. You go back to your board walking into next year, top down, bottom up. [00:10:34] Jay McBain: You’ve covered a hundred percent of your tam, and now you’ve covered it with names, faces, and places. You haven’t covered it with a flywheel or a theory. And for 44 years, we have gone to our board every fourth quarter with flywheels and theory. Trust me, partners are important. The channel is key to us. [00:10:57] Jay McBain: Well, let’s talk at the point of this granularity, and now we’re getting supported by technology 261 entrepreneurs. Many of them in the room actually here that are driving this ability to succeed with seven partners in every deal to exchange data to be able to exchange telemetry of these prospects to be able to see twice or three times in terms of pipeline of your target addressable market. [00:11:26] Jay McBain: All these ai, um, technologies, agentic technologies are coming into this. It’s all about data. It’s all about quantifiable names, faces, and places. Now none of us should be walking around with flywheels, so let’s flip the flywheels. No. Uh, so we also look at, and I sold PCs for 17 years and that was in the high times of 40% margins for partners. [00:11:55] Jay McBain: But one interesting thing when you study the p and l for broad base of partners around the world, it’s changed pretty significantly in this last 20 year era. What the cloud era did is dropped hardware from what used to be 84% plus the break fix and things that wrap around it of the p and l to now 16% of every partner in the world. [00:12:16] Jay McBain: 84% of their p and l is now software and services. And if you look at profitability, it’s worse. It’s actually 87% is profitability wise. They’ve completely shifted in terms of where they go. Now we look at other parts of our market. I could go through every part of the pie of the slide, but we’re watching each of the companies, and if you can see here, this is what we want to talk about in terms of ultimate partner. [00:12:43] Jay McBain: Microsoft has outgrown AWS for 26 straight quarters. They don’t have a better product. They don’t have a better price, they don’t have better promotion. It’s all place. And I’ll explain why you guess here in the light green line. Exactly. The day that Google went a hundred percent all in partner, every deal, even if a deal didn’t have a partner, one of the 4% of deals that didn’t have a partner, they injected a partner. [00:13:09] Jay McBain: You can see on the left side exactly where they did it. They got to the point of a hundred percent partner driven. Rebuilt their programs, rebuilt their marketplace. Their marketplace is actually larger than Microsoft’s, and they grew faster than Microsoft. A couple of those quarters. It is a partner driven future, and now I have Oracle, which I just walked by as I walked from the hotel. [00:13:31] Jay McBain: Oracle with their RPOs will start to join. Maybe the list of three hyperscalers becomes the list of four in future slides, but that’s a growth slide. Market share is different. AWS early and commanding lead. And it plays out, uh, plays out this way. But we’re at an interesting moment and I stood up six years ago talking about the decade of the ecosystem after we went through a decade of sales starting in 1999 when we all thought we were born to be salespeople. [00:14:02] Jay McBain: We managed territories with our gut. The sales tech stack would have it different, that sales was a science, and we ended the decade 2009, looking at sales very differently in 2009. I remember being at cocktail parties where CMOs would be joking around that 50% of their marketing dollars were wasted. They just didn’t know which 50%. [00:14:23] Jay McBain: And I’ll tell you, that was really funny. In 2009 till every 58-year-old CMO got replaced by a 38-year-old growth hacker who walked in with 15,348 SaaS companies in their MarTech and ad tech stack to solve the problem, every nickel of marketing by 2019 was tracked. Marketo, Eloqua, Pardot, HubSpot, driving this industry. [00:14:50] Jay McBain: Now, we stood up and said the 28 moments that come before a sale are pretty much all partner driven. In the best case scenario, a vendor might see four of the moments. They might come to your website, maybe they read an ebook, maybe they have a salesperson or a demo that comes in. That’s four outta 28 moments. [00:15:10] Jay McBain: The other 24 are done by partners. Yeah, in the worst case scenario and the majority scenario, you don’t see any of the moments. All 28 happen and you lose a deal without knowing there ever was a deal. So this is it. We need to partner in these moments and we need to inject partners into sales and marketing, like no time before, and this was the time to do it. [00:15:33] Jay McBain: And we got some feedback in the Salesforce state of sales report, which doesn’t involve any partnerships or, or. Channel Chiefs or anything else. This is 5,500 of the biggest CROs in the world that obviously use Salesforce. 89% of salespeople today use partners every day. For the 11% who don’t, 58% plan two within a year. [00:15:57] Jay McBain: If you add those two numbers together, that’s magically the 96% number. They recognize that every deal has partners in it. In 2024, last year, half of the salespeople in the world, every industry, every country. Miss their numbers. For the minority who made their numbers, 84 point percent pointed to partners as the reason why they made their numbers. [00:16:21] Jay McBain: It was the cheat code for sales, so that modern salesperson that knows how to orchestrate a deal, orchestrate the 28 moments with the seven partners and get to that final spot is the winning formula. HubSpot’s number in separate research was 84% in marketing. So we’re starting to see partners in here. We don’t have to shout from the mountaintops. [00:16:44] Jay McBain: These communities like ultimate Partner are working and we’re getting this to the highest levels in the board. And I’ll say that, you know, when 20 years from now half of the companies we know and love fail after we’re done writing the book and blaming the CEO for inventing the thing that ended up killing them, blaming the board for fiduciary responsibility and letting it happen. [00:17:06] Jay McBain: What are the other chapters of the book? And I think it’s all in one slide. We are in this platform economy and the. [00:17:31] Jay McBain: So your battery’s fine. Check, check, check, check. Alright, I’ll, I’ll just hold this in case, but the companies that execute on all five of these areas, well. Not only today become the trillion dollar valued companies, but they become the companies of tomorrow. These will be the fastest growing companies at every level. [00:17:50] Jay McBain: Not only running a platform business, but participating in other platforms. So this is how it breaks out, and there are people at very senior levels, at very big companies that have this now posted in the office of the CEO winning on integrations is everything. We just went through a demographic shift this year where 51% of our buyers are born after 1982. [00:18:15] Jay McBain: Millennials are the number one buyer of the $5 trillion. Their number one buying criteria is not service. Support your price, your brand reputation, it’s integrations. The buy a product, 80% is good as the next one if it works better in their environment. 79% of us won’t buy a car unless it has CarPlay or Android Auto. [00:18:34] Jay McBain: This is an integration world. The company with the most integrations win. Second, there are seven partners that surround the customer. Highly trusted partners. We’re talking, coaching the customer’s, kids soccer team, having a cottage together up at the lake. You know, best men, bate of honors at weddings type of relationships. [00:18:57] Jay McBain: You can’t maybe have all seven, but how does Microsoft beat AWS? They might have had two, three, or four of them saying nice things about them instead of the competition. Winning in service partnerships and channel partnerships changes by category. If you’re selling MarTech, only 10% of it today is resold, so you build more on service partnerships. [00:19:18] Jay McBain: If you’re in cybersecurity today, 91.6% of it is resold. Transacted through partners. So you build a lot of channel partnerships, plus the service partnerships, whatever the mix is in your category, you have to have two or three of those seven people. Saying nice things about you at every stage of the customer journey. [00:19:38] Jay McBain: Now move over to alliances. We have already built the platforms at the hyperscale level. We’ve built the platforms within SaaS, Salesforce, ServiceNow, Workday, Marketo, NetSuite, HubSpot. Every buyer has a set of platforms that they buy. We’ve now built them in cybersecurity this year out of 6,500 as high as cyber companies, the top five are starting to separate. [00:20:02] Jay McBain: We built it in distribution, which I’ll show in a minute. We’re building it in Telco. This is a platform economy and alliances win and you have alliances with your competitors ’cause you compete in the morning, but you’re best friends by the afternoon. Winning in other platforms is just as important as driving your own. [00:20:20] Jay McBain: And probably the most important part of this is go to market. That sales, that marketing, the 28 moments, the every 30 days forever become all a partner strategy. So there’s still CEOs out there that believe platform is a UI or UX on a bunch of disparate products and things you’ve acquired. There’s still CFOs out there that Think platform is a pricing model, a bundle model of just getting everything under one, you know, subscription price or consumption price. [00:20:51] Jay McBain: And it’s not, platforms are synonymous with partnerships. This is the way forward and there’s no conversation around ai. That doesn’t involve Nvidia over there, an open AI over here and a hyperscaler over there and a SaaS company over here. The seven layer stack wins every single time, and the companies that get this will be the ones that survive this cycle. [00:21:16] Jay McBain: Now, flipping over to marketplaces. So we had written research that, um, about five years ago that marketplaces were going to grow at 82% compounded. Yeah, probably one of the most accurate predictions we ever made, because it happened, we, we predicted that, uh, we were gonna get up to about $85 billion. Well, now we’ve extended that to 2030, so we’re gonna get up to $163 billion, and the thing that we’re watching is in green. [00:21:46] Jay McBain: If 96% of these deals are partner assisted in some way, how is the economics of partnering going to work? We predicted that 50% of deals by 2027. Would be partner funded in some way. Private offers multi-partner offers distributor sellers of record, and now that extends to 59% by 2030, the most senior leader of the biggest marketplace AWS, just said to us they’re gonna probably make these numbers on their own. [00:22:14] Jay McBain: And he asked what their two competitors are doing. So he’s telling us that we under called this. Now when you look at each of the press releases, and this is the AWS Billion Dollar Club. Every one of the companies on the left have issued a press release that they’re in the billion dollar club. Some of them are in the multi-billions, but I want you to double click on this press release. [00:22:35] Jay McBain: I’m quoted in here somewhere, but as CrowdStrike is building the marketplace at 91% compounded, they’re almost doubling their revenue every single year. They’re growing the partner funding, in this case, distributor funding by 3548%. Almost triple digit growth in marketplace is translating into almost quadruple digit growth in funding. [00:23:01] Jay McBain: And you see that over and over again as, as Splunk hit three, uh, billion dollars. The same. Salesforce hit $2 billion on AWS in Ulti, 18 months. They joined in October 20, 23, and 18 months later, they’re already at $2 billion. But now you’re seeing at Salesforce, which by the way. Grew up to $40 billion in revenue direct, almost not a nickel in resell. [00:23:28] Jay McBain: Made it really difficult for VARs and managed service providers to work with Salesforce because they couldn’t understand how to add services to something they didn’t book the revenue for. While $40 billion companies now seeing 70% of their deals come through partners. So this is just the world that we’re in. [00:23:44] Jay McBain: It doesn’t matter who you are and what industry you’re in, this takes place. But now we’re starting to see for the first time. Partners join the billion dollar club. So you wonder about partnering and all this funding and everything that’s working through Now you’re seeing press releases and companies that are redoing their LinkedIn branding about joining this illustrious club without a product to sell and all the services that wrap around it. [00:24:10] Jay McBain: So the opening session on Microsoft was interesting because there’s been a number of changes that Microsoft has done just in the last 30 days. One is they cut distribution by two thirds going from 180 distributors to 62. They cut out any small partner lower than a thousand dollars, and that doesn’t sound like a lot, but that’s over a hundred thousand partners that get deed tightening the long tail. [00:24:38] Jay McBain: They we’re the first to really put a global point system in place three years ago. They went to the new commerce experience. If you remember, all kinds of changes being led by. The biggest company for the channel. And so when we’re studying marketplaces, we’re not just studying the three hyperscalers, we’re studying what TD Cynic is doing with Stream One Ingram’s doing with Advant Advantage Aerosphere. [00:25:01] Jay McBain: Also, we’re watching what PAX eight, who by the way, is the 365 bestseller for Microsoft in the world. They are the cybersecurity leader for Microsoft in the world and the copilot. Leader in the world for Microsoft and Partner of the Year for Microsoft. So we’re watching what the cloud platforms are doing, watching what the Telco are doing, which is 25 cents out of every dollar, if you remember that pie chart, watching what the biggest resellers are converting themselves into. [00:25:30] Jay McBain: Vince just mentioned, you know, SHI in the changes there watching the managed services market and the leaders there, what they’re doing in terms of how this industry’s moving forward. By the way, managed services at $608 billion this year. Is one and a half times larger than the SaaS industry overall. [00:25:48] Jay McBain: It’s also one and a half times larger than all the hyperscalers combined. Oracle, Alibaba, IBM, all the way down. This is a massive market and it makes up 15 to 20 cents of every dollar the customer spend. We’re watching that industry hit a trillion dollars by the end of the decade, and we’re watching 150 different marketplace development platforms, the distribution of our industry, which today is 70.1% indirect. [00:26:13] Jay McBain: We’re starting to see that number, uh, solidify in terms of marketplaces as well. Watching distributors go from that linear warehouse in a bank to this orchestration model, watching some of the biggest players as the world comes around, platforms, it tightens around the place. So Caresoft, uh, from from here is the sixth biggest distributor in the world. [00:26:40] Jay McBain: Just shows you how big the. You know, biggest client in the world is that they serve. But understand that we’re publishing the distributor 500 list, but it’ll be the same thing. That little group in blue in the middle today, you know, drives almost two thirds of the market. So what happens in all this next stage in terms of where the dollars change hands. [00:27:07] Jay McBain: And the economics of partnering themselves are going through the most radical shift that we’ve seen ever. So back to the nineties, and, and for those of you that have been channel chiefs and running programs, we went to work every day. You know, everything’s on fire. We’re trying to check hundred boxes, trying to make our program 10% better than our competitors. [00:27:30] Jay McBain: Hey, we gotta fix our deal registration program today, and our incentives are outta whack or training programs or. You know, not where they need to be. Our certification, you know, this was the life of, uh, of a channel chief. Everybody thought we were just out drinking in the Caribbean with our best partners, but we were under the weight of this. [00:27:49] Jay McBain: But something interesting has happened is that we turned around and put the customer at the middle of our programs to say that those 28 moments in green before the sale are really, really important. And the seven partners who participate are really important. Understanding. The customer’s gonna buy a seven layer stack. [00:28:09] Jay McBain: They’re gonna buy it With these seven partners, the procurement stage is much different. The growth of marketplaces, the growth of direct in some of these areas, and then long term every 30 days forever in a managed service, implementations, integrations, how you upsell, cross-sell, enrich a deal changes. So how would you build a program that’s wrapped around the customer instead of the vendor? [00:28:35] Jay McBain: And we’re starting to hear our partners shout back to us. These are global surveys, big numbers, but over half of our partners, regardless of type, are selling consulting to their customer. Over half are designing architecting deals. A third of them are trying to be system integrators showing up at those implementation integration moments. [00:28:55] Jay McBain: Two thirds of them are doing managed services, but the shocking one here is 44% of our partners, regardless of type, are coding. They’re building agents and they’re out helping their customer at that level. So this is the modern partner that says, don’t typecast me. You may have thought of me in your program. [00:29:14] Jay McBain: You might have me slotted as a var. Well, I do 3.2 things, and if I don’t get access to those resources, if you don’t walk me to that room, I’m not gonna do them with you. You may have me as a managed service provider that’s only in the morning. By the afternoon I’m coding, and by the next morning I’m implementing and consulting. [00:29:33] Jay McBain: So again, a partner’s not a partner. That Venn diagram is a very loose one now, as every partner on there is doing 3.2 different business models. And again, they’re telling us for 43 years, they said, I want more leads this year it changed. For the first time, I want to be recognized and incentivized as more than just a cash register for you. [00:29:57] Jay McBain: I want you to recognize when I’m consulting, when I’m designing, when you’re winning deals, because of my wonderful services, by the way, we asked the follow up question, well, where should we spend our money with you? And they overwhelmingly say, in the consulting stage, you win and lose deals. Not at moment 28. [00:30:18] Jay McBain: We’re not buying a pack of gum at the gas station. This is a considered purchase. You win deals from moment 12 through 16 and I’m gonna show you a picture of that later, and they say, you better be spending your money there, or you’re not gonna win your fair share or more than your fair share of deals. [00:30:36] Jay McBain: The shocking thing about this is that Microsoft, when they went to the point system, lifted two thirds of all the money, tens of billions of dollars, and put it post-sale, and we were all scratching our heads going. Well, if the partners are asking for it there, and it seems like to beat your biggest competitors, you want to win there. [00:30:54] Jay McBain: Why would you spend the money on renewal? Well, they went to Wall Street and Goldman Sachs and the people who lift trillions of dollars of pension funds and said, if we renew deals at 108%, we become a cash machine for you. And we think that’s more valuable than a company coming out with a new cell phone in September and selling a lot of them by Christmas every year. [00:31:18] Jay McBain: The industry. And by the way, wall Street responded, Microsoft has been more valuable than Apple since. So we talk in this now multiplier language, and these are reports that we write, uh, at AMIA at canals. But talking about the partner opportunity in that customer cycle, the $6 and 40 cents you can make for every dollar of consumption, or the $7 and 5 cents you can make the $8 and 45 cents you can make. [00:31:46] Jay McBain: There’s over 24 companies speaking at this level now, and guess what? It’s not just cloud or software companies. Hardware companies are starting to speak in this language, and on January 25th, Cisco, you know, probably second to Microsoft in terms of trust built with the channel globally is moving to a full point system. [00:32:09] Jay McBain: So these are the changes that happen fast. But your QBR with your partners now less about drinking beers at the hotel lobby bar and talking dollar by dollar where these opportunities are. So if you’re doing 3.2 of these things, let’s build out a, uh, a play where you can make $3 for every dollar that we make. [00:32:28] Jay McBain: And you make that profitably. You make it in sticky, highly retained business, and that’s the model. ’cause if you make $3 for every dollar. We make, you’re gonna win Partner of the year, and if you win partner of the year, that piece of glass that you win on stage, by the time you get back to your table, you’re gonna have three offers to buy your business. [00:32:51] Jay McBain: CDW just bought a w. S’s Partner of the Year. Insight bought Google’s eight time partner of the year. Presidio bought ServiceNow’s, partner of the year over and over and over again. So I’m at Octane, I’m at CrowdStrike, I’m at all these events in Vegas every week. I’m watching these partners of the year. [00:33:05] Jay McBain: And I’m watching as the big resellers. I’m watching as the GSIs and the m and a folks are surrounding their table after, and they’re selling their businesses for SaaS level valuations. Not the one-to-one service valuation. They’re getting multiples because this is the new future of our industry. This is platform economics. [00:33:25] Jay McBain: This is winning and platforms for partners. Now, like Vince, I spent 20 minutes without talking about ai, but we have to talk about ai. So the next 20 years as it plays out is gonna play out in phases. And the first thing you know to get it out of the way. The first two years since that March of 23, has been underwhelming, to say the least. [00:33:47] Jay McBain: It’s been disappointing. All the companies that should have won the biggest in AI have been the most disappointing. It’s underperformed the s and p by a considerable amount in terms of where we are. And it goes back to this. We always overestimate the first two years, but we underestimate the first 10. [00:34:07] Jay McBain: If you wanna be the point in time person and go look at that 1983 PC or the 1995 internet or that 2007 iPhone or that whatever point in time you wanna look at, or if you want to talk about hallucinations or where chat chip ET version five is version, as opposed to where it’s going to be as it improves every six months here on in. [00:34:30] Jay McBain: But the fact of the matter is, it’s been a consumer trend. Nvidia got to be the most valuable company in the world. OpenAI was the first company to 2 billion users, uh, in that amount of speed. It’s the fastest growing product ever in history, and it’s been a consumer win this trillions of dollars to get it thrown around in the press releases. [00:34:49] Jay McBain: They’re going out every day, you know, open ai, signing up somebody new or Nvidia, investing in somebody new almost every single day in hundreds of billions of dollars. It is all happening really on the consumer side. So we got a little bit worried and said, is that 96% of surround gonna work in ag agentic ai? [00:35:10] Jay McBain: So we went and asked, and the good news is 88% of end customers are using partners to work through their ag agentic strategy. Even though they’re moving slow, they’re actually using partners. But what’s interesting from a partner perspective, and this is new research that out till 2030. This is the number one services opportunity in the entire tech or telco industry. [00:35:34] Jay McBain: 35.3% compounded growth ending at $267 billion in services. Companies are rebuilding themselves, building out practices, and getting on this train and figuring out which vendors they should hook their caboose to as those trains leave the station. But it kind of plays out like this. So in the next three to five years, we’re in this generative, moving into agentic phase. [00:36:01] Jay McBain: Every partner thinks internally first, the sales and marketing. They’re thinking about their invoicing and billing. They’re thinking about their service tickets. They’re thinking about creating a business that’s 10% better than their competitors, taking that knowledge into their customers and drive in business. [00:36:17] Jay McBain: But we understand that ag agentic AI, as it’s going to play out is not a product. A couple of years ago, we thought maybe a copilot or an agent force or something was going to be the product that everybody needed to buy, and it’s not a product, it’s gonna show up as a feature. So you go back in the history of feature ads and it’s gonna show up in software. [00:36:38] Jay McBain: So if you’re calling in SMB, maybe you’re calling on a restaurant. The restaurant isn’t gonna call OpenAI or call Microsoft or call Nvidia directly. They’re running their restaurant. And they may have chosen a platform like Toast Square, Clover, whatever iPads people are running around with, runs on a platform that does everything in their business, does staffing, does food ordering, works with Uber Eats, does everything end to end? [00:37:08] Jay McBain: They’re gonna wait to one of those platforms, dries out agent AI for them, and can run the restaurant more effectively, less human capital and more consistently, but they wait for the SaaS platform as you get larger. A hundred, 150 people. You have vice presidents. Each of those vice presidents already have a SaaS stack. [00:37:28] Jay McBain: I talked about Salesforce, ServiceNow, Workday, et cetera. They’ve already built that seven layer model and in some cases it’s 70 layers. But the fact is, is they’re gonna wait for those SaaS layers to deliver ag agentic to them. So this is how it’s gonna play out for the next three and a half, three to five years. [00:37:45] Jay McBain: And partners are realizing that many of them were slow to pick up SaaS ’cause they didn’t resell it. Well now to win in this next three to half, three to five years, you’re gonna have to play in this environment. When you start looking out from here, the next generation, you know, kind of five through 15 years gets interesting in more of a physical sense. [00:38:06] Jay McBain: Where I was yesterday talking about every IOT device that now is internet access, starts to get access to large language models. Every little sensor, every camera, everything that’s out there starts to get smart. But there’s a point. The first trillionaire, I believe, will be created here. Elon’s already halfway there. [00:38:24] Jay McBain: Um, but when Bill Gates thought there was gonna be a PC in every home, and IBM thought they were gonna sell 10,000 to hobbyists, that created the richest person in the world for 20 years, there will be a humanoid in every home. There’s gonna be a point in time that you’re out having drinks with your friends, and somebody’s gonna say, the early adopter of your friends is gonna say. [00:38:46] Jay McBain: I haven’t done the dishes in six weeks. I haven’t done the laundry. I haven’t made my bed. I haven’t mowed the lawn. When they say that, you’re gonna say, well, how? And they’re gonna say, well, this year I didn’t buy a new car, but I went to the car dealership and I bought this. So we’re very close to the dexterity needed. [00:39:05] Jay McBain: We’ve got the large language models. Now. The chat, GPT version 10 by then is going to make an insane, and every house is gonna have one of the. [00:39:17] Jay McBain: This is the promise of ai. It’s not humanoid robots, it’s not agents. It’s this. 99% of the world’s business data has not been trained or tuned into models yet. Again, this is the slow moving business. If you want to think about the 99% of business data, every flight we’ve all taken in this room sits on a saber system that was put in place in 1964. [00:39:43] Jay McBain: Every banking transaction, we’ve all made, every withdrawal, every deposit sits on an IBM mainframe put in place in the sixties or seventies. 83% of this data sits in cold storage at the edge. It’s not ready to be moved. It’s not cleansed, it’s not, um, indexed. It’s not in any format or sitting on any infrastructure that a large language model will be able to gobble up the data. [00:40:10] Jay McBain: None of the workflows, none of the programming on top of that data is yet ready. So this is your 10 to 20 year arc of this era that chat bot today when they cancel your flight is cute. It’s empathetic, it feels bad for you, or at least it seems to, but it can’t do anything. It can’t book you the Marriott and get you an Uber and then a 5:00 AM flight the next morning. [00:40:34] Jay McBain: It can’t do any of that. But more importantly, it doesn’t know who you are. I’ve got 53 years of flights under my belt and they, I’m the person that get me within six hours of my kids and get me a one-way Hertz rental. You know, if there’s bad weather in Miami, get me to Tampa, get me a Hertz, I’m driving home, I’m gonna make it home. [00:40:56] Jay McBain: I’m not the 5:00 AM get me a hotel person. They would know that if they picked up the flights that I’ve taken in the past. Each of us are different. When you get access to the business data and you become ag agentic, everything changes. Every industry changes because of this around the customers. When you ask about this 35% growth, working on that data, working in traditional consulting and design and implementation, working in the $7 trillion of infrastructure, storage, compute, networking, that’s gonna be around, this is a massive opportunity. [00:41:30] Jay McBain: Services are gonna continue to outgrow products. Probably for the next five to 10 years because of this, and I’m gonna finish here. So we talked a lot about quantifying names, faces, places, and I think where we failed the most as ultimate partners is underneath the tam, which every one of our CEOs knows to the decimal point underneath the TAM that our board thinks they’re chasing. [00:41:59] Jay McBain: We’ve done a very poor job. Of talking about the available markets and obtainable markets underneath it, we, we’ve shown them theory. We’ve shown them a bunch of, you know, really smart stuff, and PowerPoint slides up the wazoo, but we’ve never quantified it for them. If they wanna win, if they want to get access, if they want to double their pipeline, triple their pipeline, if they wanna start winning more deals, if they wanna win deals that are three times larger, they close two times faster. [00:42:31] Jay McBain: And they renew 15% larger. They have to get into the available and obtainable markets. So just in the last couple weeks I spoke at Cribble, I spoke at Octane, I spoke at CrowdStrike Falcon. All three of those companies at the CEO level, main stage use those exact three numbers, three x, two x, 15%. That’s the language of platforms, and they’re investing millions and millions and millions of dollars on teams. [00:42:59] Jay McBain: To go build out the Sam Andal in name spaces and places. So you’ve heard me talk about these 28 moments a lot. They’re the ones that you spend when you buy a car. Some people spend one moment and they drive to the Cadillac dealership. ’cause Larry’s been, you know, taking care of the family for 50 years. [00:43:18] Jay McBain: Some people spend 50 moments like I do, watching every YouTube video and every, you know, thing on the internet. I clear the internet cover to cover. But the fact is, is every deal averages around these 28 moments. Your customer, there’s 13 members of the buying committee today. There’s seven partners and they’re buying seven things. [00:43:37] Jay McBain: There’s 27 things orchestrating inside these 28 moments. And where and how they all take place is a story of partnering. So a couple of years ago, canals. Latin for channel was acquired by amia, which is a part of Informa Tech Target, which is majority owned by Informa. All that being said, there’s hundreds of magazines that we have. [00:44:00] Jay McBain: There’s hundreds of events that we run. If somebody’s buying cybersecurity, they probably went to Black Hat or they probably went to GI Tech. One of these events we run, or one of the magazines. So we pick up these signals, these buyer intent signals as a company. Why did they wanna, um, buy a, uh, a Canals, which was a, you know, a small analyst firm around channels? [00:44:22] Jay McBain: They understood this as well. The 28 moments look a lot like this when marketers and salespeople are busy filling in the spots of every deal. And by the way, this is a real deal. AstraZeneca came in to spend millions of dollars on ASAP transformation, and you can start to see as the customer got smart. [00:44:45] Jay McBain: The eBooks, they read the podcasts, they listened to the events they went to. You start to see how this played out over the long term. But the thing we’ve never had in our industry is the light blue boxes. This deal was won and lost in December. In this particular case, NTT software won and Yash came in and sold the customer five projects. [00:45:07] Jay McBain: The millions of dollars that were going to be spent were solved here. The design and architecture work was all done here. A couple of ISVs You see in light blue came in right at the end, deal was closed in April. You see the six month cycle. But what if you could fill in every one of the 28 boxes in every single customer prospect that your sales and marketing team have? [00:45:30] Jay McBain: But here’s the brilliance of this. Those light blue boxes didn’t win the deals there. They won the deals months before that. So when NTT and Software one walked into this deal. They probably won the deal back in October and they had to go through the redlining. They had to go through the contracting, they had to go through all the stuff and the Gantt chart to get started. [00:45:54] Jay McBain: But while your CMO is getting all excited about somebody reading an ebook and triggering an MQL that the sales team doesn’t want, ’cause it’s not qualified, it’s not sales qualified, you walk in and say, no, no. This is a multimillion deal, dollar deal. It’s AstraZeneca. I know the five partners that are coming in in December to solidify the seven layers, and you’re walking in at the same time as the CMOs bragging about an ebook. [00:46:21] Jay McBain: This changes everything. If we could get to this level of data about every dollar of our tam, we not only outgrow our competitors, we become the platforms of the next generation. Partnering and ultimate partnering is all here. And this is what we’re doing in this room. This is what we’re doing over these couple of days, and this is what, uh, the mission that Vince is leading. [00:46:43] Jay McBain: Thank you so much. [00:46:47] Vince Menzione: Woo. Day in the house. Good to see you my friend. Good to see you. Oh, we’re gonna spend a couple minutes. Um, I’m put you in the second seat. We’re gonna put, we’re gonna make it sit fireside for a minute. Uh, that was intense. It was pretty incredible actually, Jay. And so I’m, I think I wanna open it up ’cause we only have a few minutes just to, any questions? [00:47:06] Vince Menzione: I’m sure people are just digesting. We already have one up here. See, [00:47:09] Question: Jay knows I’m [00:47:10] Vince Menzione: a question. I love it. We, I don’t think we have any I can grab a mic, a roving mic. I could be a roving mic person. Hold on. We can do this. This is not on. [00:47:25] Vince Menzione: Test, test. Yes it is. Yeah. [00:47:26] Question: Theresa Carriol dared me to ask a question and I say, you don’t have to dare me. You know, I’m going to Anyway. Um, so Jay, of the point of view that with all of the new AI players that strategic alliances is again having a moment, and I was curious your point of view on what you’re seeing around this emergence and trend of strategic alliances and strategic alliance management. [00:47:52] Question: As compared to channel management. And what are you seeing in terms of large vendors like AWS investing in that strategic alliance role versus that channel role training, enablement, measurement, all that good stuff? [00:48:06] Jay McBain: Yeah, it’s, it’s a great question. So when I told the story about toast at the restaurant or Square or Clover, they’re not call, they’re not gonna call open AI or Nvidia themselves either. [00:48:17] Jay McBain: When you look out at the 250,000 ISVs. That make up this AI stack, there is the layers that happen there. So the Alliance with AWS, the alliance they have with Microsoft or Google is going to be how they generate agent AI in their platforms. So when I talk about a seven layer stack, the average deal being seven layers, AI is gonna drive this to nine, and then 11, then probably 13. [00:48:44] Jay McBain: So in terms of how alliances work, I had it up there as one of the five core strategies, and I think it’s pretty even. You can have the best alliances in the world, but if the seven partners trusted by the customer don’t know what that alliance is and the benefits to the customer and never mention it, it’s all for Naugh. [00:49:00] Jay McBain: If you’re go-to market, you’re co-selling, your co-marketing strategies are not built around that alliance. It’s all for naught. If the integration and the co-innovation, the co-development, the all the co-creation work that’s done inside these alliances isn’t translated to customer outcomes, it’s all for naugh. [00:49:17] Jay McBain: These are all five parallel swim lanes. All five are absolutely critically needed. And I think they’re all five pretty equally weighted in terms of needing each other. Yes. To be successful in the era of platforms. Yeah. [00:49:32] Vince Menzione: And the problem is they’re all stove pipe today. If, if at all. Yeah. Maintained, right. [00:49:36] Vince Menzione: Alliances is an example. Channels and other example. They don’t talk to one another. Judge any, we’ve got a mic up here if anybody else has. Yep. We have some questions here, Jacqueline. [00:49:51] Question: So when we’re developing our channel programs, any advice on, you know, what’s the shift that we should make six months from now, a year from now? The historical has been bronze, silver, gold, right? And you’ve got your deal registration, but what’s the future look like? [00:50:05] Jay McBain: Yeah, so I mean, the programs are, are changing to, to the point where the customer should be in the middle and realizing the seven partners you need to win the deal. [00:50:15] Jay McBain: And depending on what category of product you’re in, security, how much you rely on resell, 91.6%. You know, the channel partners are gonna be critical where the customer spends the money. And if you’re adding friction to that process, you’re adding friction in terms of your growth. So you know, if you’re in cybersecurity, you have to have a pretty wide open reseller model. [00:50:39] Jay McBain: You have to have a wide open distribution model, and you have to make sure you’re there at that point of sale. While at the same time, considering the other six partners at moment 12 who are in either saying nice things about you or not, the customer might even be starting with you. ’cause there is actually one thing that I didn’t mention when I showed the 28 moments filled in. [00:51:00] Jay McBain: You’ll notice that the customer went to AWS twice direct. AWS lost the deal. Microsoft won the deal software. One is Microsoft’s biggest reseller in the world. They just acquired crayon. NTT who, who loves both had their Microsoft team go in. [00:51:18] Question: Mm. [00:51:19] Jay McBain: So I think that they went to AWS thinking it was A-W-S-S-A-P, you know, kind of starting this seven layer stack. [00:51:25] Jay McBain: I think they finished those, you know, critical moments in the middle looking at it. And then they went back to AWS kind of going probably WWTF. Yeah. What we thought was happening isn’t actually the outcome that was painted by our most trusted people. So, you know, to answer your question, listen to your partners. [00:51:43] Jay McBain: They want to be recognized for the other things they’re doing. You can’t be spending a hundred percent of the dollars at the point of sale. You gotta have a point of system that recognizes the point of sale, maybe even gold, silver, bronze, but recognizing that you’re paying for these other moments as well. [00:51:57] Jay McBain: Paying for alliances, paying for integrations and everything else, uh, in the cyber stack. And, um, you know, recognizing also the top 1000. So if I took your tam. And I overlaid those thousand logos. I would be walking into 2026 the best I could of showing my company logo by logo, where 80% of our TAM sits as wallet share, not by revenue. [00:52:25] Jay McBain: Remember, a million dollar partner is not a million dollar partner. One of them sells 1.2 million in our category. We should buy them a baseball cap and have ’em sit in the front row of our event. One of them sells $10 million and only sells our stuff if the customer asks. So my company should be looking at that $9 million opportunity and making sure my programs are writing the checks and my coverage. [00:52:48] Jay McBain: My capacity and capability planning is getting obsessed over that $9 million. My farmers can go over there, my hunters can go over here, and I should be submitting a list of a thousand sorted in descending order of opportunity. Of where my company can write program dollars into. [00:53:07] Vince Menzione: Great answer. All right. I, I do wanna be cognizant of time and the, all the other sessions we have. [00:53:14] Vince Menzione: So we’ll just take one other question if there are any here and if not, we’ll let I know. Jay, you’re gonna be mingling around for a little while before your flight. I’m [00:53:21] Jay McBain: here the whole day. [00:53:22] Vince Menzione: You, you’re the whole day. I see that Jay’s here the whole day. So if you have any other questions and, and, uh, sharing the deck is that. [00:53:29] Vince Menzione: Yep. Alright. We have permission to share the deck with the each of you as well. [00:53:34] Jay McBain: Alright, well thank you very much everyone. Jay. Great to have you.
An interview podcast giving the inside scoop of what happens in comedy scenes across the globe and dedicated to speaking to the mavericks in the comedy world. We speak to former crip gang member, prisoner of 23 years and now professional comedian, Stacey Taylor. Here is an overview of what we discussed: [01:00] Grew up being funny; there were no outlets for comedy in the ghetto, so I went into drugs and joined the Crips[03:41][05:28] It's one-sided; that's why people get into gangs, and why cults are always present.[08:56][13:33] How The Secret by Rhonda Byrne saved my life.[16:37][19:16] You don't have the option to avoid people you don't like; how The Secret has helped me, having the right people around, and getting out of jail.[22:36][22:36] My journey to my first gig and becoming a professional comedian, receiving a stipend, and seeing ex-fellow convicts at a comedy gig.[29:12][35:13] Difference between me and my brothers; how comedy has always been a part of my life, changing the narrative.[39:56][41:18] America is all about the money; people make more of a situation than they need to, people want to be victims, and I am shocked at where I am today.[47:29][51:38] Comedy is watered down. [57:45][59:52] My advice on comedy and life.[01:05:43] If you would like to know more on Stacey Taylor, you can reach him on his Instagram at stacey_taylor_comedian or follow this link:https://tinyurl.com/4rjdv5mm. You can follow this podcast on Youtube at https://bit.ly/41LWDAq, Spotify at https://spoti.fi/3oLrmyU,Apple podcasts at https://apple.co/3LEkr3E and you can support the pod on:https://www.patreon.com/thecomediansparadise.
What if 2026 wasn't just "busy"… but actually healthy, profitable, and calm? In this episode, Dominic Rubino sits down with coach and business owner Ryan Hindmarsh to talk about how real contractors are building better lives and better businesses at the same time. You'll hear real stories from cabinet shops, millwork shops, and trades businesses who: • Delegated low-value work and finally had time to look after their health • Planned vacations first so the year doesn't disappear on them • Grew revenue by ~30% with a simple builder-outreach plan • Booked the biggest jobs in company history because systems and SOPs were ready • Used weekly rhythms (money, sales, planning) to keep every part of the business moving • Chose a "word of the year" like THRIVING to guide decisions • Joined in a water project that turns likes/comments into clean drinking water in Nicaragua
Plus, a jury orders Johnson & Johnson to pay over $1.5 billion in a lawsuit alleging its talc products caused cancer. And as car prices rise, consumers are increasingly seeking out longer-term auto loans. Alex Ossola hosts. Sign up for WSJ's free What's News newsletter. An artificial-intelligence tool assisted in the making of this episode by creating summaries that were based on Wall Street Journal reporting and reviewed and adapted by an editor. Learn more about your ad choices. Visit megaphone.fm/adchoices
Hey Winner, Feeling stuck trying to grow your podcast—especially without relying on Instagram or TikTok? You're not alone. In this episode, I'm joined by Kevin Chemidlin, podcast coach and host of Grow the Show, who shares how he scaled his podcast to six figures without using social media. Kevin breaks down the power of long-form content, how to become a sought-after podcast guest, and the biggest mistakes most podcasters make when trying to grow. If you're ready to ditch the scroll and start growing with strategy and peace, this episode is for you. Rooting for you ~ Gabe New to the podcast? Start here: https://redhotmindset.com/podcast-start/ LISTEN TO HEAR: Why long-form content (like YouTube and podcasting) builds deeper trust and better leads The real reason social media might be stalling your growth How to get featured on top podcasts in your niche What most people get wrong about podcast guesting—and how to stand out A sustainable growth strategy for busy, faith-driven podcasters LINKS MENTIONED IN EPISODE: Kevin's website: https://growtheshow.com/ CONNECT WITH ME: ➡️ Website: https://redhotmindset.com/ ➡️ Join the Red Hot Accountability Club: https://redhotmindset.com/rha/ ➡️ Free mini course: Craft Your Marketing Strategy Without Social Media: https://redhotmindset.com/marketing/ ➡️ Free workshop: 3 Secrets to Making Progress on Your Goals without Burnout—Even When Life Feels Chaotic: https://redhotmindset.com/goals/
I sat down with Noriko Abenojar — social worker, friendship and parenting coach who helps neurodivergent children (autistic, ADHD, PDA, etc.) and their families build real social skills, confidence, and connection. Noriko started in deeply relational, in-person work — supporting families one-on-one — and recently expanded those supports into a scalable online model so she can serve more families without burning out. She discovered my work through Amy Porterfield's Momentum community and joined Hey to 100k® less than a year ago, which helped her structure her offers and sell more confidently. In this episode we talk about: Why social skills coaching for neurodivergent kids needs to be trauma-aware, brain-informed, and family-centered How Noriko translated hands-on, in-person therapy-style support into accessible online programs and parent coaching offers The mindset shifts that moved her from overgiving in 1:1 work to designing scalable group and evergreen options Concrete, compassionate strategies parents can use today to support friendship-building and emotional regulation How she validated her first scalable offers and built step-by-step without burning out Resources mentioned Learn the 4 Essential Keys to Growing Friendships in Neurodivergent Kids (free video training & companion workbook) Subscribe to Noriko's Parenting REdefined FREE newsletter Connect with Noriko on Instagram: @norikoabenojar
In this episode, I sit down with my client Rosemary Philips, a social media marketing expert who grew her business from 2 to 8 clients while building a freedom-based lifestyle on her homestead and farm. Rosemary shares the mindset shifts that helped her stop overworking, how she built simple systems to work less while making more money, and exactly how she finds clients for both social media consulting and done-for-you services. In this episode, you'll learn: How Rosemary grew from 2 to 8 clients without working longer hours. The mindset shifts she needed to make. The systems that helped her create a freedom-based business. How she consistently finds clients for consulting and done-for-you services. Learn more about my coaching programs for service providers here: https://www.almabradford.com/
Listen to Daily Global #News from Grecian Echoes WNTN 1550 AM - US GDP grew at a 4.3 % annual rate, faster than the previous 3 months - Trump unveiled a new “Trump class” of Navy battleships- Justice Department has released a new set of files related to the Jeffrey Epstein
Events create demand. In this episode of Sales Talk for CEOs, Alice Heiman sits down with Jonathan Kazarian, Founder & CEO of Accelevents, the all‑in‑one event management platform that's redefining how organizations run events from 20‑person dinners to 30,000‑attendee conferences.Jonathan didn't start in events tech, he came from finance. But when he couldn't find software powerful enough to run a 900‑person fundraiser for his cousin, he built his own. That event was a smash success and the demand for the tool he created sparked the beginning of Accelevents.Want to get better results from your events? Check out these expert tips from Alice (Our Internal Links)
Tuesday December 23, 2025 Pelosi Resisted Stock Trading Ban as Wealth Grew
Meet Leslie, a dear friend who quietly shows up with faithfulness and wisdom in everything she does, including fostering and adopting two precious little boys. In this conversation, she shares the nine-year journey from that first whisper in her heart to the moment her husband finally said yes, and how God's perfect timing brought their foster son into their home right when he needed them most. Connect with us! Website: https://www.pzazzonline.com/ Facebook: www.facebook.com/pzazzartstudio Instagram- www.instagram.com/pzazzartstudio Text us: 1-334-249-1818
There was a time I was hitting consistent revenue milestones…but still lying awake at night, stressed about money.In this episode of Your Big Next, I'm sharing the money mindset shifts that changed everything—in my business, my leadership, and my personal peace. You'll hear the real story of how I went from undercharging, over-functioning, and carrying an invisible fear of lack to raising my prices, building a high-performing team, and creating more space, alignment, and overflow than ever before.This wasn't just about numbers. It was about identity, stewardship, and trust. And it took a wake-up call, one I didn't see coming to finally shift the way I viewed money for good.Inside this episode:The toxic money cycle I didn't realize I was inThe breakthrough moment that reframed everything3 money mindset shifts that rewired my beliefsHow I moved from “I can't afford it” → “How can I?”The importance of value creation over scarcity thinkingWhy stewarding wealth is a responsibility, not a rewardWhat alignment with your financial beliefs really feels likeWhether you're undercharging, overspending, or simply sensing it's time for a deeper financial reset this episode is an invitation to look at your money story through a new lens.Resources from this episode:Your Big Next Book is Coming SOON! Get on the waitlist https://yourbignextbook.com/Leadership Advantage Assessment https://luminaryleadershipco.com/styleShow notes: https://luminaryleadershipco.com/episode306Connect with me:Website: https://luminaryleadershipco.com/If there's a topic, a question or a guest you want to hear on the show or an idea you have for us, just reach out and share that at marketing@luminaryleadershipco.com. We'd love to chat!Connect with me on Instagram!Loved this episode? Leave us a review and rating here!
Send us a textIn this episode of The Riley Black Project, John & Crystal sit down with Jeff and Anna of Lancaster Supplies for a deep dive into the behind-the-scenes world of laser blanks, sourcing, scaling, and what it really takes to build a supplier brand from scratch.From waking up at 4 AM with no alarm, bowling in the 200s, and balancing multiple businesses… to accidentally engraving on your spouse's belongings (we've all been there
Text me Your email for my Booking Link“You can have multiple income streams and run a thriving Yoga Studio — as long as you have a plan and a team aligned with your values.” – Aly, Summit Sol Yoga & WellnessI sit down with Aly from Summit Sol Yoga & Wellness in Dillon, Colorado — a studio owner who brings a rare blend of executive leadership, yoga philosophy, and grounded business strategy into everything she does.Aly didn't walk away from her career in healthcare technology.She expanded her life.She found yoga during a period of anxiety, traveled to India to study it, and eventually stepped into studio ownership with intention, clarity, and a real business plan. Within three months of buying her studio, she rebranded it, aligned her team around new values, elevated the customer experience, and built a studio that became profitable in year one.Inside this conversation, we get into:• What it's really like to take over an existing Yoga Studio• Rebranding fast — without losing the community• Leading a team you didn't hire and setting new expectations• Building systems, KPIs, and processes that keep the business stable• How technology supports growth• Creating seasonal programming that feels aligned and sustainable• How to balance multiple income streams without burning outAly brings a powerful reminder that yoga and leadership can coexist beautifully — and that a Yoga Studio becomes profitable when there's a vision, a structure, and a willingness to step fully into ownership.Her story is honest, refreshing, and full of insight for any Yoga Studio owner who wants to grow with confidence instead of chaos.summitsolwellness.com
For the holiday break we are resurfacing some of our best episodes so far. Here is the best episode of season 3.Kyle left his job as a hacker at the NSA to launch Huntress. He bootstrapped for 3 years and burned all his savings. One of his co-founders quit. He got into an accelerator program, but had to sleep in his car for 16 weeks because he couldn't afford a hotel.Finally, 3 years in he'd hit $1.5M ARR. So he pitched 60 VCs for a Series A—and got 60 'no's. He was forced to raise a small, $1M inside round. But then things changed:2018: $1.5M ARR2019: $5M ARR2020: $10M ARR2021: $20M ARR2022: $40M ARR2023: $70M ARR2024: $100M+ ARRHuntress is valued at $2B.The investors who backed his $1M bridge are up 140x. Now every VC wants to invest—and Kyle's the one saying 'no'.Why you should listen: How to know whether you should keep going or quit.What it takes to get through the first few years at a bootstrapped startup.Why revenue expansion is a huge lever for fast-growth (Huntress has 140% net revenue retention).How starting a startup can impact your personal life and relationships.How to work with partners to sell to long tail SMB customers.Keywordsentrepreneurship, cybersecurity, product market fit, startup journey, military experience, SMB market, funding challenges, automation, human expertise, business growthTimestamps:(00:00:00) Intro(00:2:01) Working at the NSA(00:6:14) A big win in counter cyber terrorism(00:10:00) What gave way to Huntress(00:14:22) Pitching to a startup accelerator(00:16:29) Adopting curiosity(00:21:04) Getting ahead of cyber criminals(00:26:00) Starting to grow(00:32:50) Cult or conviction(00:35:00) It takes grit(00:39:50) Learning from people's lessons(00:42:20) Cockroaches and underdogs(00:46:10) Three strikes, I'm out(00:52:56) Having a military background(00:56:17) One piece of adviceSend me a message to let me know what you think!
This case study demonstrates that A real-world example of how modern AI-driven visibility systems outperform traditional SEO for service-based businesses. 12AM Agency City: Dallas Address: 1919 McKinney Ave Suite 100 Website: https://12amagency.com Phone: +1 855 603 5723 Email: PR@12AMAgency.com
Alistair Roome is the founder and CEO of HD London Art (https://hdlondonart.com).FOLLOW UP WITH ANDREW X: https://x.com/andrewjfaris Email: podcast@ajfgrowth.comWork With AJF Growth: https://ajfgrowth.comINTELLIGEMSIntelligems brings A/B testing to business decisions beyond copy and design. Test your pricing, shipping charges, free shipping thresholds, offers, SaaS tools, and more by clicking here: https://bit.ly/42DcmFl. Get 20% off the first 3 months with code FARIS20. MOVE SUPPLY CHAINReduce your OpEx and create more leverage in your company with financial forecasting, AI, and offshore talent by visiting https://morestaffing.co/af.
Some families pass down heirlooms, land, or stories. Others inherit something older. Quieter. Invisible. Something that exists just beyond the edge of the living world. For her, the inheritance wasn't jewelry or a surname — it was sensitivity. The ability to feel the air change before something stepped through it. To know when the unseen was standing too close. To sense what other people walk through without ever noticing. In a family of psychics, the paranormal wasn't taboo — it was tradition. And from the moment she was born, something responded to that openness. Followed her from house to house. Grew stronger as she did. Watched her the way the living watch a doorway they know won't stay shut. Shadow figures. Phantom animals. Poltergeists with personalities. A spirit shaped like a man, but darker than darkness. A radio that played to her, not for her. And a presence that seemed increasingly interested not in haunting her… but in choosing her. This is not a story about escaping a haunted home. It's a story about becoming the kind of person hauntings look for. #GhostStory #PsychicFamily #InheritedHaunting #ShadowFigures #PoltergeistActivity #TrueParanormal #SupernaturalEncounters #UnseenPresence #HauntedLife Love real ghost stories? Don't just listen—join us on YouTube and be part of the largest community of real paranormal encounters anywhere. Subscribe now and never miss a chilling new story:
Some families pass down heirlooms, land, or stories. Others inherit something older. Quieter. Invisible. Something that exists just beyond the edge of the living world. For her, the inheritance wasn't jewelry or a surname — it was sensitivity. The ability to feel the air change before something stepped through it. To know when the unseen was standing too close. To sense what other people walk through without ever noticing. In a family of psychics, the paranormal wasn't taboo — it was tradition. And from the moment she was born, something responded to that openness. Followed her from house to house. Grew stronger as she did. Watched her the way the living watch a doorway they know won't stay shut. Shadow figures. Phantom animals. Poltergeists with personalities. A spirit shaped like a man, but darker than darkness. A radio that played to her, not for her. And a presence that seemed increasingly interested not in haunting her… but in choosing her. This is not a story about escaping a haunted home. It's a story about becoming the kind of person hauntings look for. #GhostStory #PsychicFamily #InheritedHaunting #ShadowFigures #PoltergeistActivity #TrueParanormal #SupernaturalEncounters #UnseenPresence #HauntedLife Love real ghost stories? Don't just listen—join us on YouTube and be part of the largest community of real paranormal encounters anywhere. Subscribe now and never miss a chilling new story:
-------- For more information on working with me fill out this application: http://bit.ly/BuildYourOnlineFitnessBiz ------ LET'S CONNECT: YouTube | @therealbrianmark Instagram | @therealbrianmark Facebook | Brian Mark
Beck's Broth, is a nourishing collection of bone broth-based lattes, matcha, hot chocolate, and more, with every cup coming complete with 14+g of protein. This week on the Community podcast, Kristina sits down with Founder and CEO, Beckie Prime for an exclusive interview on her journey to 450+ retailers stocking Beck's Broth in Canada and the USA with scrappy Marketing and founder-led content.Tune in to hear:How Beckie used her background in gut health nutrition to create a product that not only nourishes but truly fits into people's lives.How Beckie has turned her scrappy marketing into a superpower.Why Beckie gave herself permission to show up as her authentic self on LinkedIn, and how it's driving real business.The importance of collaboration, not competition, in the CPG industry.How Beckie is using community feedback and founder storytelling to build brand loyalty.Becky doesn't hold back in this episode, whether you're a product-based founder or not, this episode is packed with marketing wisdom and a reminder that authenticity and scrappy strategy can be your secret weapon, not a disadvantage! If you loved this episode, share it with a friend or tag us on Instagram! Let us know what resonated most or what you're going to try in your own business. And don't forget to follow along Beck's Broth journey on Instagram @becksbrothConnect with Beckie:Beckie PrimeBeck's BrothBeck's Broth InstagramUse Code SOCIALSNIPPET20Buy Beck's Broth:Healthy PlanetGoodness MeAmazonMentioned in Episode:Take Our Social Media QuizWork with The Social Snippet!Join the Weekly SnippetSend me a text!PodMatchPodMatch Automatically Matches Ideal Podcast Guests and Hosts For InterviewsSupport the showFor Your Information: • Host your podcast on Buzzsprout! •Join The High Vibe Women Online Community! • Join our favourite scheduling platform Later • FLODESK Affiliate Code | 25% off your first year! Don't forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform! Website . Instagram . Facebook . Linkedin
SUMMARY: Guest: Lara Silverman — comedic actress, jazz singer, violinist, author, Stanford Law grad; formerly a federal prosecutor. -Faith roots: Grew up in a large Romanian Christian family (with Syrian Christian heritage); accepted Christ at 7; faith deepened after her aunt's death from cancer. -Calling to law: Loved advocacy and public speaking; passed the bar after intense study; landed her dream role as a federal prosecutor in San Francisco. -Health crisis: Fell acutely ill in week two on the job with a rare, under-researched neurological vertigo disorder; tried ~30–150 therapies and ~38 medications (often worsened symptoms); bedridden for three years on a bedpan; ultimately resigned her post. -Ongoing illness: Continues to experience constant spinning sensations; multiple tentative diagnoses, no definitive cure; learned to walk again despite worsening symptoms when upright. -Spiritual wrestle: Initial confusion turned to seasons of bitterness and anger (more than depression); felt misunderstood by some believers when she sensed God calling her to accept ongoing suffering. -Acceptance and surrender: Believes God spoke that she would not be fully healed on this side of eternity; fasting exposed idols of health, marriage, and career; moved toward surrender and trust. -Meeting Matt: Church acquaintance (youth leader) who reached out during her bedridden years; he had suffered childhood cancer and was later diagnosed with terminal cancer; they formed a deep bond through shared suffering. -Marriage and loss: Married despite her illness and his terminal diagnosis; experienced “joy in grief” through ministry and creativity; Matt died a year later; Lara testifies to God's peace and preparation through the loss. -Joy amid grief: Practiced finding “sprinkles of joy” (comedy clips, music, niece's smile, devotionals); launched The Silverman Show (YouTube: comedy, music, theology); organized jazz fundraisers, including $13K raised for Haiti. -Theology of suffering: *Critiques “prosperity gospel light” in American church; calls for preparing believers to suffer well. *Emphasizes biblical themes: joy in suffering; God's intentional purposes; eternal rewards (e.g., “crown of life”); 2 Corinthians 4:17's “eternal weight of glory.” *Points to Isaiah 61 (double portion/redemption), 1 Peter 1:7 (tested faith), Job-like redemption ultimately fulfilled in eternity. *Cites Helen Roseveare's testimony about trusting God in suffering. -Identity transformation: Early identity tied to achievement and “gold stars”; illness stripped these; learned identity in Christ, not performance; challenged by Matt's loving rebukes about pride and usefulness. -Honest struggles: Jealousy when others receive “basic blessings” (marriage, children, health); wrestled with God's statement “I know what's best for you”; learning to believe God's wisdom without having micro-level reasons. -Church's role: Encourage sound theology of suffering, eternal perspective, and the call to “joy in grief”; avoid equating God's love solely with earthly blessings. -Memoir: Wrote her memoir from bed over eight months, capturing God's “receipts” (journaled answers, provisions, and lessons); aims to comfort sufferers with biblical reasons for suffering and stories of God's nearness. -Hope redefined: Realistic hope is anchored in eternity (John 11:25); freedom from fear of death empowers purposeful living now. -Key scriptures referenced: 2 Corinthians 4:17 (eternal glory) 1 Peter 1:7 (tested genuineness of faith) Isaiah 61 (redemption, double portion) Isaiah 43:19–20 (streams in the wilderness) Romans 8:29 (conformed to Christ) John 11:25 (life beyond death) -Core takeaway: God provides “streams in the desert.” Open your heart to receive and choose joy in the midst of grief; joy and sorrow can coexist, and God will redeem suffering—fully in eternity, and often with foretastes now. PODCAST INTRO: What happens when the life you planned—brilliant career, healthy body, tidy faith, marriage and children—collides with relentless suffering? For comedian, jazz singer, author, violinist, and Stanford-trained attorney Lara Silverman, that colission became a calling. Lara spent years pursuing her dream of becoming a federal prosecutor—years of academic discipline, devoted goal setting, and passionate pursuit. After graduating from Stanford, she enters the grueling vetting and elimination process of 1000 hopeful lawyers with the goal of making it to the top 3. When she learns that she made it in the top 3 her dream becomes a reality…she is standing at the pinnacle of a major goal in her life. She was accepted as a federal prosecutor and begin the task of fully stepping into that role. Until in her second week on the job, she fell violently ill with what would later be discovered as a rare, unresolved neurological condition that keeps her in a constant state of the world spinning around her. She endures that condition to this day…8 years now, 3 of which left her bedridden, on a bedpan, being cared for and nursed by her parents. Thirty-eight medications failed. Careers, plans, family timelines—all stripped away. In her personal dark valley of multi layered deaths, her testimony is that not only does God meet her there, He has never left her. True to being a trained lawyer, in her effort to make sense of her spinning, crumbling world she uses the Word/Bible to question God's goodness and His fairness demanding that He explain Himself. She's met with firm, steady, unwavering love that consistently engages her pain inviting her from striving to surrender. Through Lara's fasting, God exposed hidden idols—health, marriage, career—not to shame her, but to set her free. Because I think we all know that if we build our lives on things that will fade, change, transition, not to mention the fact that we have no guarantees on anything we risk losing ourselves into despair and ruin. Then came an unlikely gift. As Lara lay in bed, a church acquaintance—Matt Silverman, a brilliant, joy-filled believer battling terminal cancer—began calling to pray and wrestle through theology with her. Friendship became love. They married, held jazz benefit concerts for Haiti, launched a small YouTube channel, and practiced “joy in grief” as a spiritual discipline. Exactly one year later, Matt went home to Jesus. Lara's testimony is not tidy. She speaks frankly about anger, bitterness, jealousy, and the ache of unanswered prayers. Yet she clings to promises many avoid: that suffering refines faith (1 Peter 1), forges intimacy with Christ, prepares us for eternity (2 Corinthians 4), and—even here—can be met with streams in the desert (Isaiah 43). She believes God will redeem every loss, whether in the here and now or in eternity—and that the doctrine of reward, often neglected, gives sturdy hope when the nights are long. Her invitation is simple but not without surrender and therefor difficult: Look for “sprinkles of joy” each day. Refuse to waste your pain—serve others through it. Live now with eternity in view. If you're not afraid to die, you can truly live. Sorrowful, yet always rejoicing. That's Lara's way through the wilderness—and a lifeline for anyone walking it today. In her memoir, Singing Through the Fire, she chronicles all of that's happened, how God shows up, the challenges she's put before Him and vice versa. What does it look like to struggle with God ? Lara provides examples, proof that He doesn't leave even when our faith is weak and ungodly. He holds us up when our faith falters and He sustains us through the most devastating emotional, mental, physical, battles. Let's listen in and find a reason to hope again, to find joy and to be comforted in what can feel like the wilderness. Live Loved and Thrive! Sherrie Pilk CONNECT WITH LARA: Main Hub: https://linktr.ee/Larap3 Amazon link for her book: https://a.co/d/ayQyB52 Facebook page: https://www.facebook.com/lara.palanjian.silverman Instagram handle: @larapalanjian Youtube: https://youtu.be/TDcUeQrbVZk Watch the deeply moving BOOK trailer here: https://youtu.be/TDcUeQrbVZk Watch the second BOOK trailer here: https://youtube.com/shorts/bO34s0tLYyY?si=uTMALdhOPB6TOCnt RESOURCES PER LARA: Helen Roseveare's testimony: https://youtu.be/VJCCx-qiZ24?si=ANuKzA-A-F6kwEkt Podcast: Keep an eye/ear out for her new podcast: Singing Through Fire w/Lara Silverman BIO: Lara Silverman is a Christian author, lawyer, jazz singer, comedic actress, violinist, and songwriter. She holds a J.D. from Stanford Law School and a B.A. in both Economics and Political Science from UC Berkeley. Before falling seriously ill in 2018, Lara worked for two federal judges and practiced high stakes litigation for three years at Arnold & Porter Kaye Scholer LLP, where she specialized in intellectual property, antitrust, and contract cases of all kinds. In 2023, Lara co-founded The Silverman Show—a multifaceted comedy, music, and theology show—and released her debut jazz/pop album as her own music producer in February 2024. In September 2024, she debuted as Mrs. Serious in her solo Armenian comedy show online, amassing upwards of 300,000 views on individual videos on Instagram. Lara's writing has been featured in various respected Christian blogs, where her reflections on faith, suffering, and grace have encouraged readers across diverse audiences. Even as she remains mostly bedridden today, she anchors her unwavering hope in God.
One on One Video Call W/George https://tidycal.com/georgepmonty/60-minute-meetingSupport the show:https://www.paypal.me/Truelifepodcast?locale.x=en_USThe Lila Code: https://orcid.org/0009-0008-4612-3942
ResourcesMy book Radical Self-HonouringYearly Business Planner Repurpose Ai: Streamline your content creation and repurpose effortlessly with Repurpose Ai.Later Content Scheduling: Simplify your social media strategy with Later.Flodesk: Elevate your email marketing with Flodesk – get 50% off your first year using this link.Other Resources:Submit a question to be featured on the podcast and receive live coaching! Send a voice note or fill out the question form.Where To Find Us:Instagram: @sigma.wmnTikTok: @sigma.wmnNewsletter: Subscribe here.Threads: @sigma.wmn.This episode is part one of a behind-the-scenes series on how I shifted my energy to grow my business to 80K months as a values-led business owner. I walk you through the moment I realised that action alone was no longer enough, how my boundaries were leaking, and why energetic hygiene, manifestation tests and nervous system care had to move to the top of my priorities. This is not a fluffy conversation about “good vibes”, it is a clear look at what changes when you decide your energy is a serious business asset.You will hear how tightening energetic boundaries collided with a health crisis, how that became a turning point, and why tracking patterns helped me stop repeating the same cycles with clients, money and time. I share the specific energetic shifts I made over three months that supported major manifestations, from my book Radical Self-Honouring becoming an Amazon bestseller, to consistent client bookings, affiliate income, Substack growth and space for new creative projects.If you are a wellness-centred business owner who feels like you are doing all the right strategy but still not seeing the full results, this episode will help you understand where your energy may be working against you and what is possible when you commit to energetic hygiene as seriously as you commit to your to-do list.Tune in to hear:What I actually did to shift my energy to support 80K months as a values-led business owner.Why energetic boundaries and hygiene needed to be prioritised above more action.How three months of energetic work led to major business and life manifestations.Find the Complete Show Notes Here → https://sigmawmn.com/podcastIn This Episode, You'll Learn:How to spot energetic leaks and boundary tests that quietly stall your income.How physical and energetic strength work together to support sustainable growth.How tracking patterns and self-awareness can fast-track manifestations and aligned opportunities.How tools like a yearly business planner and energetic resets can anchor you in long-term success.Themes & Time Stamps:[1:31] Introduction to energetic cleanse and business results[1:57] Book recommendation. Radical Self-Honoring[4:43] The importance of energetic boundaries and manifestation tests[6:16] Realisation. Boundaries and energetic leaks[8:09] Introducing the Deep Alignment Full Business Audit[9:53] Boundary test leads to health crisis[10:54] Committing to energetic boundaries[12:10] Tracking patterns and self-awareness[13:05] Building physical and energetic strength[13:59] Manifesting major business and personal milestones[15:26] Book becomes Amazon bestseller and other wins[16:15] Affiliate income and Substack success[16:37] Booked out with clients and astrological insights[17:06] Expansion into creative projects
Inside today's episode, we dive into:The reputation that attracted a speaking gig out of the bluePick the perfect topic for an event that doesn't compete with other speakers400 email list subscribers from one eventA speaking gig that plants seeds for future opportunities and salesEnjoyed the show? Make sure you rate and review us wherever you get your podcasts.WORK WITH STEPH
Subscribe to DTC Newsletter - https://dtcnews.link/signupPriyanka Ganjoo didn't see herself in beauty, so she built the brand she always needed. Kulfi Beauty was born from a cultural gap in representation and a product gap in shades that actually worked for South Asian skin tones. Four years later? They're in every Sephora in the US and Canada.For DTC founders scaling from organic roots into omnichannel retail...Why Priyanka started with zero ads and leaned all-in on community and cultural storytellingWhat she learned launching in Sephora (hint: velocity is everything)The unexpected go-to-market power of a $500 Central Park picnicHow DTC creates halo effect on retail shelves (and vice versa)Why Kulfi still handpicks every creator they work withWho this is for: Founders navigating retail, community-led brands, and anyone building for an underrepresented audienceWhat to steal:Use FB groups and 1:1 convos to validate early product ideasBuild an ambassador program that turns into your model rosterDon't try to script creators—let their authentic POV fuel your adsTimestamps:00:00 Why Community Is the Real Growth Engine02:16 Why Priyanka Built Kulfi Beauty03:40 The Product and Emotional Gap in South Asian Beauty09:14 Building Community Before Spending on Ads14:11 How Kulfi Got Discovered and Scaled With Sephora18:46 Velocity Is the Only Retail Metric That Matters21:58 Why UGC Powers Almost All of Their Meta AdsHashtags:#DTC #DTCPodcast #BeautyBrands #BeautyFounders #Sephora #UGCMarketing #CreatorEconomy #MetaAds #TikTokForBrands #RetailStrategy #FounderStory #SouthAsianFoundersSubscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletter
The Historical Context of Humphrey's Executor: Colleague Richard Epstein analyzes the historical context of Humphrey's Executor, explaining how the administrative state grew from the 1930s, detailing FDR's attempt to politicize independent commissions and the Supreme Court's justification, arguing that while constitutionally questionable, long-standing prescription has solidified these agencies' legal status over time. 1955
Most beginners fail on YouTube because they skip the basics. This video breaks down the core fundamentals you need to grow fast and avoid the mistakes new creators make.If you're interested in learning more about YouTube for real estate, we'd love to show you how to build a Passive Prospecting lead-generating machine using YouTube for real estate! The best way to start is to grab a free copy of the book as my gift to you. ======
Inspired by Vern Harnish, discover how `effective meetings` are crucial for driving `business growth`. This video outlines strategies for `scaling up` your operations by learning `how to run a team meeting` that fosters strong `team management`. Elevate your company's pulse and accelerate your success. #MeetingManagement #Productivity #BusinessSkills
How can a handmade product stand out in a crowded market and actually start generating real, consistent income?In this episode, I sit down with Tiffany of Crooked F Farm, a pregnancy-safe, tallow-based skincare brand. Tiffany launched her business in February 2025, and through branding, organic social media, email marketing, and clear niche positioning, she hit consistent four-figure months without markets and without adsIn our conversation, Tiffany shares:- How she set her skincare brand apart in a crowded market- Why she decided to focus on pregnancy-friendly and postpartum-safe products- The exact product launches that pushed her into her first four-figure month- Branding and label mistakes she corrected inside PBA- How she uses organic content and aligned micro-influencers to grow her reach- Email strategies that generate $100–$200 per send- Her approach to inventory, pricing, and simplifying SKUs- The mindset shift that gave her the confidence to raise prices and still scale- What finally led her to leave a six-figure corporate job to fully commit to her businessIf you're new to business and wondering how to grow organically, Tiffany's story is packed with actionable insights and inspiration.Tiffany is the founder of Crooked F Farm Soaps and Salves, a small-batch tallow skincare brand inspired by the rhythms of farm and family life in East Tennessee. She creates nutrient-rich products that support women in every cycle of life — from motherhood to midlife and beyond — by returning to time-honored, natural ingredients with a focus on pregnancy and breastfeeding safe products. Her mission is to prove that the simplest, most traditional solutions are often the most effective for modern skin.LINKS MENTIONED IN TODAY'S EPISODEVisit Tiffany's website at www.crookedffarmsoapsandsalves.comFollow Tiffany on Instagram: @crookedffarmLEARN MORE FROM MONICA LITTLEWebsite: www.monicalittlecoaching.comInstagram: @monicalittlecoachingJoin the Product Biz Academy waitlist to be first notified when doors open
Loved doing this Client Success Story with Jodie Brown.Jodie came into Growth Mastermind a few months ago feeling like something was missing. She was working hard, doing everything she could, but still felt like she wasn't quite hitting the level she knew she was capable of. She wanted community. Direction. And women around her who understood the journey she was on.Fast forward to today and her business looks completely different.- She's expanded her salon.- She's grown her team.- Her courses are consistently selling out.- And her revenue is up by around 75%! Which even surprised me when she said it live.What I love most is how she's built this growth. Not through big leaps, but through consistency, proper systems, understanding her numbers and implementing every single week. She's one of those women who listens, takes action and watches things shift quickly because of it.If you're interested in applying for mastermind, apply by clicking here! Go and check out Jodies website here
In this Final Episode of the Year, we navigate through our own GenC 2025 "Wrapped".. We look back to EVERYTHING we did this year.. Highlight some of our "STAND OUT" moments.. Self-reflect on how we GREW and then Have FUN with our Favourite COMMENTS OF THE YEAR... We also have a small TEASER for what's to come NEXT YEAR.. And Rizaan makes us BLIND RANK the top FESTIVE ACTIVITIES in South Africa..
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Spoiler: I'm pregnant again! After two different losses, once I saw another positive test, I felt a complex bouquet of emotions — excitement, anxiety, fear, hope. It was a lot. To protect my sanity, I knew I needed to keep things sacred for a long time. I had no idea when it was going to feel right sharing with the internet and/or podcasting world. It feels right now. Let us know what you thought of this very vulnerable style podcast. You can find us on Instagram or email us at TheMedicinPodcast@gmail.com. We are always open to hearing what you all want more of as we plan on future episodes. In this episode, Chase and I share:Where the heck we've been the last yearWhy we paused the podcastLosing our baby boy, DashOur individual grieving processesWhat helped and what didn't helpOur thoughts / feelings going into another pregnancyHighs and lows from each trimesterMy personal journal entries from the last yearOur intentions for the podcast moving forwardSTUFF WE MENTIONED:Blog 1 - "Dash"Blog 2 - "I lost my baby boy 6 months ago."Our Baby RegistryOur Mushy Products: Immune Intel AHCC & MushyLove LatteFOLLOW US: Mimi's Instagram // Chase's Instagram
In this episode, Michelle Thames shares a behind-the-scenes case study on how her team revived a “dead” Instagram account and grew it by 18,000 views in 30 days using a strategic visibility system. Learn the exact content pillars, audience insights, and engagement rhythms that turned the account around — without relying on trends, hacks, or burnout. Perfect for creators, coaches, and entrepreneurs ready to scale their visibility in 2026. Key Topics Covered: Why most “dead accounts” aren't dead — they lack strategy The 3 content pillars that grew the account How audience insight drives visibility and engagement The daily engagement rhythm that changed everything How to create content that builds authority AND community Real performance metrics: 18K views, 950 interactions, 67 followers Why consistency without clarity doesn't convert What entrepreneurs must shift going into 2026 SEO Keywords: Instagram growth strategy revive dead social media account increase views on Instagram visibility strategy for entrepreneurs content pillars for creators community-led marketing how to grow engagement on Instagram personal branding for 2026 VIP visibility day Michelle Thames social media case study Resources Mentioned: Book a VIP Visibility DayGet Michelle's brain on your brand and walk away with a full visibility system.https://michellethames.com/store/vip-day-with-michelle Personal Brand Webinar — This FridayLearn the 2026 visibility framework to grow your brand with clarity and confidence.https://www.eventbrite.com/e/the-purpose-driven-personal-brand-workshop-tickets-1975053600486?aff=oddtdtcreator Connect With Michelle: Instagram: @michellelthamesPodcast: Social Media DecodedAgency Website: www.thamesmediasolutions.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Your STR isn't underperforming by accident — it's underperforming because of decisions.In this episode, Chris and E sit down with Mark Lumpkin from STR Cribs, the company behind 500+ STR setups, to break down the real reasons properties fail and what the best operators do differently.If you're buying, designing, furnishing, or managing STRs — this is a masterclass in thinking like a pro instead of an amateur.Inside this episode:• The biggest mistakes investors make when buying or furnishing STRs• Why “more amenities” isn't the answer — strategic amenities are• How to work with (and filter out) bad owners• The 80/20 rule for projects, clients, and portfolio performance• Why elite STR teams operate like “SEAL Team 6”• How culture, tension, and standards lead to scale• The future of STR Cribs and Mark's next business movesGuest Bio:Mark Lumpkin helps investors set up highly profitable STRs all over the country.00:00 – How STR Cribs Started & Grew to 500+ Setups00:04:45 – Why High-Net-Worth Investors Still Make Rookie Mistakes00:09:10 – The Amenities Strategy That Actually Drives Bookings00:13:55 – Institutional Investors vs Mom-and-Pop Operators00:18:25 – The Problem With Owners Who Want to “Test It First”00:22:40 – The 80/20 Rule, Pumpkin Planning & Firing Bad Clients00:27:05 – Sniper vs Machine Gun: How to Focus Your Time as an Operator00:31:30 – The STR Cribs Hiring Philosophy: SEAL Team 600:36:15 – Creating a High-Performance Culture Through Healthy Tension00:41:50 – What's Next for STR Cribs & Mark's Personal VisionGuest Link:https://www.linkedin.com/in/mark-lumpkin-84b173142/Get FREE Access to our Community and Weekly Trainings:https://group.strsecrets.com/
INTUS Windows designs and manufactures high-performance windows and doors for commercial and multifamily projects. On this episode of Smarter Building Materials Marketing, Beth PopNikolov sits down with Kurtis Perdelwitz, INTUS's Director of Marketing & Communications, to unpack how the brand has embraced alignment between sales, marketing, and customer service—and the surprising tech that's helped them grow 30% without adding headcount.
We find stuff to discuss and crack ourselves up. but as always the books are the star of the show! The Girls Who Grew Big by Leila Motley Best Offer Wins by Marisa Kashino Replaceable You by Mary Roach
Your STR isn't underperforming by accident — it's underperforming because of decisions.In this episode, Chris and E sit down with Mark Lumpkin from STR Cribs, the company behind 500+ STR setups, to break down the real reasons properties fail and what the best operators do differently.If you're buying, designing, furnishing, or managing STRs — this is a masterclass in thinking like a pro instead of an amateur.Inside this episode:• The biggest mistakes investors make when buying or furnishing STRs• Why “more amenities” isn't the answer — strategic amenities are• How to work with (and filter out) bad owners• The 80/20 rule for projects, clients, and portfolio performance• Why elite STR teams operate like “SEAL Team 6”• How culture, tension, and standards lead to scale• The future of STR Cribs and Mark's next business movesGuest Bio:Mark Lumpkin helps investors set up highly profitable STRs all over the country.00:00 – How STR Cribs Started & Grew to 500+ Setups00:04:45 – Why High-Net-Worth Investors Still Make Rookie Mistakes00:09:10 – The Amenities Strategy That Actually Drives Bookings00:13:55 – Institutional Investors vs Mom-and-Pop Operators00:18:25 – The Problem With Owners Who Want to “Test It First”00:22:40 – The 80/20 Rule, Pumpkin Planning & Firing Bad Clients00:27:05 – Sniper vs Machine Gun: How to Focus Your Time as an Operator00:31:30 – The STR Cribs Hiring Philosophy: SEAL Team 600:36:15 – Creating a High-Performance Culture Through Healthy Tension00:41:50 – What's Next for STR Cribs & Mark's Personal VisionGuest Link:https://www.linkedin.com/in/mark-lumpkin-84b173142/Get FREE Access to our Community and Weekly Trainings:https://group.strsecrets.com/
#703 Thinking about turning your passion into a franchise or buying into a proven brand? In this episode, host Brien Gearin sits down with Jami Stigliano, founder of Diva Dance — a fun, confidence-building dance concept for adults with 50+ franchise locations across North America. Jami shares how a disappointing dance class in New York City led her to create Diva Dance, grow it through partner studios and memberships, and ultimately scale via franchising. She breaks down the difference between being a founder and an entrepreneur, what makes a great franchisee (follow the system, build culture, stay consistent), the real costs behind franchising, and the step-by-step process someone goes through when they raise their hand and say, “I want in!” What we discuss with Jami: + Origin of Diva Dance + Solving a bad class experience + Community-driven class model + Choreography vs. follow-the-leader + Partner studios vs. brick-and-mortar + Membership-based revenue + Why she chose franchising + Founder vs. entrepreneur mindset + What makes a great franchisee + Steps to becoming a franchise owner Thank you, Jami! Check out Diva Dance at DivaDance.com. Schedule a 15 minute connection call with Jami. Follow Jami on all social platforms @divadancehq. To get access to our FREE Business Training course go to MillionaireUniversity.com/training. And follow us on: Instagram Facebook Tik Tok Youtube Twitter To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors. Want to hear from more incredible entrepreneurs? Check out all of our interviews here! Learn more about your ad choices. Visit megaphone.fm/adchoices
Some hauntings don't cling to houses — they cling to people. They slip into a life quietly, rearranging objects, bending routines, and whispering their presence into the smallest moments… until years later, you realize they never left. What began in a simple Iowa City apartment surrounded by headstones evolved into something far more personal: a force that followed him through duty stations, breakups, new homes, and even fatherhood. It learned him. Adjusted to him. Grew bolder with every move. And no matter how many miles he put between himself and the past, the past kept finding him — opening doors, rearranging belongings, speaking in empty houses, and watching his loved ones in the dark. This is not the story of a place. It is the story of an attachment. One that has waited decades. One that has grown patient. One that still isn't finished. #paranormalattachment #hauntedlife #entityfollows #unexplainedactivity #darkpresence #lifelonghaunting #shadowwatcher #paranormalstories #thegravetalks #hauntingsurvivor Love real ghost stories? Don't just listen—join us on YouTube and be part of the largest community of real paranormal encounters anywhere. Subscribe now and never miss a chilling new story:
Some hauntings don't cling to houses — they cling to people. They slip into a life quietly, rearranging objects, bending routines, and whispering their presence into the smallest moments… until years later, you realize they never left. What began in a simple Iowa City apartment surrounded by headstones evolved into something far more personal: a force that followed him through duty stations, breakups, new homes, and even fatherhood. It learned him. Adjusted to him. Grew bolder with every move. And no matter how many miles he put between himself and the past, the past kept finding him — opening doors, rearranging belongings, speaking in empty houses, and watching his loved ones in the dark. This is not the story of a place. It is the story of an attachment. One that has waited decades. One that has grown patient. One that still isn't finished. #paranormalattachment #hauntedlife #entityfollows #unexplainedactivity #darkpresence #lifelonghaunting #shadowwatcher #paranormalstories #thegravetalks #hauntingsurvivor Love real ghost stories? Don't just listen—join us on YouTube and be part of the largest community of real paranormal encounters anywhere. Subscribe now and never miss a chilling new story:
Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
Taza Chocolate didn't follow trends—it built a lasting brand by doubling down on its differences. Founders Alex Whitmore and Kathleen Fulton share how staying true to their product, owning their manufacturing, and leading with purpose helped them weather crises and grow a resilient business.For more on Taza Chocolate and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
In this episode, John Wilson is on-site in Chicago with Aizik Zimerman, owner of J.Blanton Plumbing, to break down how one of the fastest-growing plumbing companies in the country built a sewer and drain growth engine. Since buying the $6M Jay Blanton business at the end of 2022, Aizik has scaled it to ~$25M this year and a $30M run rate — and nearly half that growth is coming from sewers. They unpack the investments, the operational build-out, and the marketing + sales system that turned trenchless lining into a repeatable, high-volume profit center. Aizik shares the exact playbook behind his “Unclogs for Dogs” offer, why they send salespeople with cameras first (no junior drain tech flip), and how they price lining as the cheaper alternative to excavation to beat inertia and win the market. If you're trying to add $5–$10M of revenue through drains, improve close rates, or build a trenchless division that actually scales, this episode is a must-listen.What You'll LearnThe 2022 → 2025 growth story: $6M to $25M+ and what changed operationallyWhy Aizik bet big on sewers while competitors stayed HVAC-heavyThe economics of lining vs. digging: pricing, margins, and why “cheaper lining” winsHow a $1M+ CapEx investment (UV curing trailers, jetting, prep teams) unlocked volume
Send us a textThis week kicks off my December reflection series, and I'm sharing a few things that helped me feel more confident and more “me” this year — from figuring out my personal style to simplifying movement and getting closer to God.✨ LINKS + MENTIONED:♡ Save $10 on Brick (my favorite screentime saving tool!)♡ My study Bible♡ Henry Rose (favorite non-tox brand for signature scents!)♡ My Shopmy storefront (links!!)♡ Instagram: @karsenmurray
Becoming a successful flower farmer and seed breeder takes not only a keen business sense but also creativity and resourcefulness, two traits that my guest this week has in spades. Erin Benzakein of Floret Flower Farm and the Magnolia Network series "Growing Floret" joins me to share how she cultivates her creative streak to get more flowers out into the world. Podcast Links for Show Notes Download my free eBook 5 Steps to Your Best Garden Ever - the 5 most important steps anyone can do to have a thriving garden or landscape. It's what I still do today, without exception to get incredible results, even in the most challenging conditions. Subscribe to the joegardener® email list to receive weekly updates about new podcast episodes, seasonal gardening tips, and online gardening course announcements. Check out The joegardener® Online Gardening Academy for our growing library of organic gardening courses. Follow joegardener® on Instagram, Facebook, Pinterest, and Twitter, and subscribe to The joegardenerTV YouTube channel.