Podcasts about microdomination

Ep #149: Saying content marketing I mean all kinds of content you create whether it’s written blog posts, video, audio, social media or your website, anything. So how to make all of them work together to help you to get more tractions and attract your ideal clients? This is what we will discover with our guest today. In this episode, Trevor Young shares how to use content marketing to get more PR. Trevor helps professional experts and aspiring thought leaders build visibility, influence & trust in the marketplace. He is the author of two books - microDOMINATION and his latest, CONTENT MARKETING FOR PR. He blogs at PR Warrior and hosts the podcast REPUTATION REVOLUTION. You will learn: Trevor started as a journalist, then built a few businesses and got into blogging and content marketing in 2007 which helped to build his personal brand Know what kind of content creation is your strength 5 important factors of using content marketing to get more PR How to be different in the market where everybody talks about the same things in the niche More content isn’t always better Case study: How well GouletPens, a company that sells fountain pens, does content marketing across many channels The marketing mantra: how can I help the most people? Because if you help the most people, you’ll get business Let’s get in touch: Would you like to get free PR? Download a free guide ‘How to Get Interviewed on the Podcasts Every Week’ on marinabarayeva.com/podcastguest Follow on YouTube.com/MarinaBarayeva Follow on Instagram.com/MarinaBarayeva

"People do business with people, not logos.” Trevor Young (PRWarrior.com) Launching social media for your business or personal brand or wondering if it’s time to review and revamp? Then these words by PR Warrior, author, podcaster, public speaker and digital entrepreneur, Trevor Young, should be the first place you start and THIS is the 'Hot & Delicious: Rocks The Planet' podcast for you! Today, Trevor and I talk at length about the effectiveness of an audience-centric marketing approach, his book, microDOMINATION which is about how to leverage social media and content marketing to build a mini-business empire around your personal brand - a look at new age entrepreneurs who have built global profiles using content and social media, Reputation Revolution by Trevor Young - the DIY Personal Branding for Business Professionals podcast created by Trevor, we talk tales of his childhood growing up around country Victoria as the son of a bank manager where Trevor’s imaginative and entrepreneurial spirit was born, JUNUFO - the Junior Investigation Team into UFOs (yes I’m serious

Leverage Social Media Content Marketing with Trevor Young Social media is a marketing strategy. But how do you utilize and leverage social media to become a subject matter expert and build your business? * Press play above to listen to this weeks Podcast * Trevor Young is a public relations (PR) warrior who uses social media to put money in the bank. He wrote a book titled, “microDOMINATION.” It describes how to leverage social media and content marketing to build a mini-business empire around your personal brand. Blogs, podcasts, and videos are some of the ways to participate in social media. If you are not sure where to start, then start a blog to share your knowledge and thoughts. It is important to build an audience and community around your brand by providing social media content that is helpful, useful, and valuable. How is the information you provide going to help people? It is a matter of quality over quantity when it comes to content. You need to attract people who are interested in your thoughts and beliefs. If they follow you, the people are the ones who determine leaders and experts. Your reputation is built over time. People will share your content and recommend you to others. Build your personal brand over a period of time, and that is when the opportunities start coming. Today, marketing forces businesses to think about and listen to their audience: What’s in it for them when it comes to your products and business? In this episode of Business Brain Food you will learn: ** Ten life hacks you can use to become more productive in your business ** How social media is used to earn money and profits ** About successful social media experts like Darren Rowse and Gary Vaynerchuk ** How to become an subject matter expert ** Why it is important to create useful and valuable content ** How public relations has changed due to the Internet and social media ** How to build an audience and community around your brand ** How to find time to be consistent on content creation Resources mentioned in this episode: ** www.trevoryoung.me ** twitter.com/trevoryoung ** www.trevoryoung.me/rr-podcast-guests/ ** www.rescuetime.com ** productivemag.com ** www.wunderlist.com ** meetedgar.com ** hootsuite.com ** getcoldturkey.com ** inboxpause.com ** www.barnesandnoble.com/w/tipping-point-malcolm-gladwell/1100221685?ean=9780316346627 ** www.garyvaynerchuk.com ** www.problogger.net ** blog.firebrandtalent.com/about ** www.davidmeermanscott.com ** www.podlegal.com.au ** jaybaer.com/about-jay Use Social Media Use the tips mentioned in this podcast to take your business to the next level by utilizing social media! Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day. Cheers, Ben Fewtrell  

Tourism Tweetup the Podcast Chatting with Trevor Young aka the PR Warrior about content marketing and personal branding. Trevor discusses some examples of who is doing content marketing well and offers tactics and strategies for those working in the travel and tourism industry. Trevor has had a long career in the PR and communication business and he speaks and now consults on social media across a range of industries. He has also written a book called microDomination. Episode #16 of Tourism Tweetup the Podcast we talk to Trevor Young about content marketing and having a heart first approach to marketing. Highlights & Links We Mention in this Episode Content marketing and social fit together. It is one thing to create the content it is another to socialise that content and to create a 'village of support' around your brand. You can do a lot of things but you don't need to do everything. It is really easy to get overwhelmed. The whole idea of using content for marketing purposes is not new but the two big trends that kicked content marketing along are; 1) technology: has made the barrier to entry lower e.g. it is easy to start a blog for no money down 2) people like to source information from a range of places e.g. blogs, podcasts, newspapers, friends and brands if you trust them as a source. So it is important with content marketing to add value and give them the right information or are you just promoting yourself and talking about yourself. Trevor Young defines content marketing as "Strategically creating, publishing and amplifying original content that is of interest, value and relevant to a specific target audience group to then influence a desired outcome" Content marketing can be a marketing strategy for your business and needs to fit into your overall business objectives/strategy. Content is important especially for tourism businesses as; 1) Why rent an audience when you can go out and build and nurture your own. 2) Tourism and travel is a high interest category and allows for story telling Types of content that may work include behind the scenes, useful information (NB: Jay Baer wrote a great book on this called Youtility: Why Smart Marketing Is about Help Not Hype), FAQ's, tell stories, meet the farmers, suppliers etc and finally become the 'go-to' resource. In this podcast we then shift from chatting about content to chatting about the importance of building your personal brand. Trevor Young wrote the book microDomination: How to leverage social media and content marketing to build a mini-business empire around your personal brand. Building your personal brand can be a great thing to do from a career perspective. Look ahead and think about where you want to go and start building your knowledge and even outposts, credibility and connections in that area. So when the time comes to make a shift you have visible points to show. It could be a blog, a podcast, an Instagram account, videos and Twitter is a great way to build a network and build connections. It is not too late for people who are just getting started with social media or online presence as it is a long term game. Doing it slowly, organically and building your body of work over time. An example for this is The Goulet Pen Company. Listen to Trevor tell this great story. The final question I ask Trevor is what he is most excited about for 2015 - and I totally love his answer! He talks about a 'heart first' approach to marketing and I couldn't agree more!! The brands and businesses that will stand out are the ones who really understand their audience, know who they are and are writing for them and are doing it with "passion, purpose and strategic intent". Make sure you listen to the whole podcast for the details and check out more about Trevor Young on his website.    

David:    Is it best to brand your business as your personal name? What is a micromaven and how do you build your personal profile into a global microbrand? Those are just three of the questions that I intend to ask today's special guest, Trevor Young. Trevor, welcome to DMR. Trevor:    G'day, David. How are you? David:    Very good, thanks. How are you doing yourself? Trevor:    Pretty good in sunny Melbourne, in Australia. David:    Sunny Melbourne. I remember my time in Australia last year and it was mostly sunny. Trevor is a speaker, a consultant and an adviser who helps businesses to tell their story, grow their audience and build their brand using social media and content marketing. You'll find him over at prwarrior.com. Trevor, in your recent book, "Microdomination," you talk about building a mini business empire around a personal brand. Is it better to brand your business as a personal name in the modern business world, do you think? Trevor:     I guess it depends on what your goals are and given that we're now starting to operate virtually and as collectives and a lot of people, they are the business, so, certainly, if you're going down the pathway, you're going to be the main … you've got the expertise and you are the business, then, absolutely. Because as we know, people do business with people and as the old saying goes, we do business with people we know, like, and trust so, therefore, the goal is to use all the tools that are at our disposal to get more people to know us, like us and trust us. We have a personal brand whether we like it or not. What people think about you as the … the saying from Jeff Bezos, "Your brand is what people say about you when you're not in the room," so it opens the question up what do you want people to say about you when you're not in the room and so, wouldn’t you want to have an influence on that?

Our guest today is Trevor Young, author of microDOMINATION: How to leverage social media and content marketing to build a mini-business empire around your personal brand us about thee emergence of a new breed of entrepreneur — one who is creative and connected, and socially savvy. Plus latest social media from Facebook and 22 Social Media Facts and Statistics You Should Know in 2014.

What a busy week it has been at Sports Geek as we have been working hard on a secret project that has taken the internet by storm the last few days.  We have been a patron of the Super Awesome Micro Project over the past 80 weeks, helping a teenage genius Raul Oaida and Melbourne start up guru Steve Sammartino deliver a full sized Lego car to the internet.  On this episode I interview Steve about the project on Harf Time just 2 hours after we launched the video and then catch up with microDomination author Trevor Young about how PR & media has picked up the story as it goes viral. Full show notes - https://sportsgeekhq.com/podcast/sgp-029-how-we-got-one-million-views-in-under-48-hours-super-awesome-micro-project/