Podcast appearances and mentions of Trevor Young

Executive Producers Matt Frederick and Trevor Young sit down for an exclusive behind-the-scenes conversation about the makings of the Monster series. Get the scoop from the beginning and find out how a one-off investigation into a serial killer in Atlanta became an award-winning global podcast franchise.See omnystudio.com/listener for privacy information.

Felicia is joined by Trevor Young (Supervising Producer at iHeartPodcasts) to discuss Jim Jarmusch's anthology film of character's everyday conversations in Coffee and Cigarettes (2003) We chat about how it was filmed over the course of three decades, and how the use of multiple cinematographers helps reflect the respective eras in which the vignettes were shot. Along with how each individual chapter does end up telling a broader story of human interaction and how we can see ourselves in these conversations. Send us your thoughts on the episode - which vignette is your favourite? Let us know by sending us a message on any of our social platforms or by email: seeingfacesinmovies@gmail.com Follow Trevor here: Letterboxd: @improfusion Sources: https://www.rogerebert.com/reviews/coffee-and-cigarettes-2004 https://worldscinema.org/2023/12/coffee-and-cigarettes-2003/ https://www.highonfilms.com/coffee-cigarettes-jarmusch-review/ https://www.sensesofcinema.com/2004/53rd-melbourne-international-film-festival/coffee_and_cigarettes/ https://www.indiewire.com/features/general/looking-for-love-over-nicotine-and-caffeine-jim-jarmusch-talks-about-coffee-and-cigarettes-78919/ OUTRO SONG: Black Hole by The Urinals FILMS MENTIONED: Princess Mononoke (Hayao Miyazaki 1997) Down By Law (Jim Jarmusch 1986) Stranger Than Paradise (Jim Jarmusch 1984) Mystery Train (Jim Jarmusch 1989) Boyhood (Richard Linklater 2014) Dead Man (Jim Jarmusch 1995) Slacker (Richard Linklater 1991) Goodfellas (Martin Scorsese 1990) Cry Baby (John Waters 1990) Night on Earth (Jim Jarmusch 1991) Ghost Dog: The Way of the Samurai (Jim Jarmusch 1999) Repo Man (Alex Cox 1984)

Trevor Young (aka The PR Warrior) is an author and experienced content and digital communication expert. He's been in the digital trenches for almost 20 years and really knows his stuff! Trevor provides strategy, coaching and mentoring to help business owners and solopreneurs communicate with their audience, with a focus on blogging, social media and podcasting. Since he started blogging in 2007, he's continued to explore the ever-changing digital communication landscape, using his own brand as a crash test dummy to understand and then leverage the many tools at your disposal. Trevor teaches owners and solopreneurs to become your own PR machine, so you can self-sufficiently build stronger and deeper connections with your tribe. The interview is full of practical and actionable tips to help you take greater control of your content and communication, which is such a critical component of business success. Enjoy! Tristan Listen to the Culture Is Everything Private Podcast at: cultureiseverything.co.

Trevor Young (aka The PR Warrior) is an author and experienced content and digital communication expert. He's been in the digital trenches for almost 20 years and really knows his stuff! Trevor provides strategy, coaching and mentoring to help business owners and solopreneurs communicate with their audience, with a focus on blogging, social media and podcasting. Since he started blogging in 2007, he's continued to explore the ever-changing digital communication landscape, using his own brand as a crash test dummy to understand and then leverage the many tools at your disposal. Trevor teaches owners and solopreneurs to become your own PR machine, so you can self-sufficiently build stronger and deeper connections with your tribe. The interview is full of practical and actionable tips to help you take greater control of your content and communication, which is such a critical component of business success. Enjoy! Tristan Listen to the Culture Is Everything Private Podcast at: cultureiseverything.co.

[P#1015§2] Residents seeking work shall submit an application to their unit Officer. Residents may be terminated from any Position at any time for reasons including but not limited to: poor Job Performance, failure to follow Rules, risks to Safety and/or Security, or other behavioral or Health Concerns.  TO DISMANTLE IS TO REBUILD ––– Written by Matthew Riddle. Starring Natalie Morales, Morgan Brown, Chris Jai Alex, Rachel Rosenbloom, Raphael Corkhill, Wayne Bastrup, Sunny Boling, Steve B. Green, Miguel Perez, and Trevor Young. –––See omnystudio.com/listener for privacy information.

Eligible Residents shall participate in Non-Programmatic or Programmatic Recreational Activities utilizing the provided Facilities and Equipment. Not all Recreational Activities may be available for Participation per [P#5255§1.9] due to loss of Recreation Privileges as a result of Disciplinary Action(s).  MOVEMENT CAN BE STATIC ––– Written by Josh Thane, Matthew Riddle and Alexander Williams. Starring Natalie Morales, Steve B. Green, Raphael Corkhill, Rachel Rosenbloom, Wayne Bastrup, Miguel Perez, Sunny Boling, Chris Jai Alex, Trevor Young, Wilbur Fitzgerald, Laura Schein, Ross Aronow, Morgan Brown, Sandra Valladares, Joseph Whipp, Alex Boling, and Jay Jones.  –––See omnystudio.com/listener for privacy information.

Per [P#8512§1.6] Residents incapable of controlling self-actions shall reduce immediate feelings of anger or aggression. Residents shall attempt talking or writing about their feelings, meditating, and/or breathing exercises. Residents shall relax and engage in Non-Offensive, Repetitive Action of physical, temporal, and/or mental Health. Failure to do so shall result in Remediation. YOU ARE NOT ALONE IN LONELINESS ––– Written by Trevor Young, Alexander Williams and Matthew Riddle. Starring Natalie Morales, Wayne Bastrup, Tara Buck, Jeff Bowser, Anna Homler, Raphael Corkhill, Jay Jones, Wilbur Fitzgerald, Alex Boling, Erin Aster, Sandra Valladares, Laura Schein, Miguel Perez, and Lauren Vogelbaum.  –––See omnystudio.com/listener for privacy information.

Get to know these successful thought leaders and find out how they present themselves and their crafts as experts in their fields. Mike Jones is the CEO of Beep2B, helping business leaders position themselves as thought leaders and connecting with like-minded people to network and learn from one another. He co-founded the company with a simple idea and a powerhouse of highly intelligent social marketing selling processes and tools and has grown to service members all over the world in 22 different countries. Mike has made it his mission to help as many people as possible to be productive in their LinkedIn marketing efforts, giving them the freedom to do the things that really bring value and joy to their business and their lives. To learn more about the core principles of social selling, consider reaching out to Mike Jones, visit https://www.linkedin.com/in/mike-jones-uk/ and join https://www.facebook.com/groups/BeepSocialSelling.   Sarah Wilson is the founder and chief communications officer of Pop Communications Campaigns. She helps businesses with their books, as well as with marketing, PR, social media, and tech for thought leaders and brands. She uses the hands-on approach when working with authors, and she customizes her campaigns according to each client's needs. If you want success with your book, it is best to reach out to Sarah Wilson by visiting her website at http://popcommunications.io/ or her LinkedIn profile at https://www.linkedin.com/in/sarahawilson/.  Trevor Young is a PR and communications strategist, known as the PR Warrior, and coach who helps leaders and experts build recognition and reputation for greater influence and impact. Committed to mentoring in-house social media and content teams, he crafts communications for a complex digital-first world. If you're an entrepreneur and you have personal brand confusion, it is best to reach out to Trevor Young by visiting his LinkedIn profile at https://www.linkedin.com/in/trevoryoung/ or his website at http://trevor.world/.  Global Credibility Expert, Mitchell Levy is a TEDx speaker and international bestselling author of over 60 books. As The AHA Guy at AHAthat (https://ahathat.com), he helps to extract the genius from your head in a two-three hour interview so that his team can ghostwrite your book, publish it, distribute it, and make you an Amazon bestselling author in four months or less. He is an accomplished Entrepreneur who has created twenty businesses in Silicon Valley including four publishing companies that have published over 800 books. He's provided strategic consulting to over one hundred companies and has been chairman of the board of a NASDAQ-listed company. Mitchell has been happily married for thirty years and regularly spends four weeks in Europe with family and friends. Visit https://mitchelllevy.com/mitchelllevypresents/ for an archive of all the podcast episodes. Connect to Mitchell Levy on: Credibility Nation YouTube Channel: https://bit.ly/3kGA1LI Credibility Nation LinkedIn: https://www.linkedin.com/company/credibilitynation/ Mitchell Levy Present AHA Moments: https://mitchelllevy.com/mitchelllevypresents/ Thought Leader Life: https://thoughtleaderlife.com Twitter: @Credtabulous Instagram: @credibilitynation Learn more about your ad choices. Visit megaphone.fm/adchoices

Problem dogs and better shooting ... can you relate? This week we go back inside the industry, actually two industries: Renee Hernandez and Trevor Young of HIVIZ Sights talk about the company's founding (to help shotgunners), its recent move to Wyoming, and what's new in technology. We get some shooting help and a hint of new products coming down the pike. Then Mike Mapes shares his vision for a place where gun dogs can go to prepare for their forever home. Second Chance Bird Dogs trains them for hunting homes and new owners, a labor of love for Mike and now a thriving operation. Learn from him how to cope with sticking points in your own dog's behavior, from heeling to steadiness, and more generally what traits we can seize on to become better trainers and dog owners. And listeners contribute their beliefs - and more than a few laughs - at the "right" way to shoot ... pull-through, instinctive, sustained lead or poke and hope. And it's all brought to you by: Sage & Braker Mercantile, Pointer shotguns,, @midwayusa, #midwayusa, Midway USA, Mid Valley Clays and Shooting School, TrulockChokes, HiViz shooting systems, Purina Pro Plan Sport and FindBirdHuntingSpots.com.

In this special episode, the tables are turned on the host, Trevor Young aka 'The PR Warrior'. Rather than asking the questions as he does week in, week out on the show, Trevor gets grilled by Brendan Keogh about all things public relations. While Trevor often refers to PR on the show and relates conversations back to the various elements of public relations, this is the first time he has devoted the whole episode to breaking down the PR discipline. Why is this important? For starters, PR is incredibly misunderstood, not just in business generally, but also within the marketing and communications industry specifically. Secondly, Trevor strongly believes that once you understand PR and how the discipline works, then (a) you're going to be able to put it to work for your brand and your business in a strategic way, and (b) you'll put yourself in the position to gain an edge over your competitors and others in the marketplace. Critically, while certain skills are required to successfully develop and implement PR and communications programs at a high level, it's certainly not something that's beyond any savvy entrepreneur or business professional. It all comes down to mindset, and the willingness to learn and experiment. Trevor says he knows of many entrepreneurs who are better at PR than those who specialise in the space! It's because they've listened, learned ... and most importantly, have taken action! A key part of this conversation is Trevor's marketing communications pyramid, a framework he uses to break down all the elements that make up marcomms generally, so he can then isolate the PR elements and where they sit in the broader picture. If you're a business owner, or a marketer or PR pro, you'll want to dig deep into this episode as it will provide you with heaps of food for thought! QUOTABLE QUOTE: "PR does not stand for Press Release!" - Trevor Young

In the previous episode (#266), entrepreneur Adam Robinson, founder of Retention.com, built a case for why business owners should get serious about building their personal brand. In this episode, Trevor Young and Brendan Keogh pick up on the conversation with Adam, reinforcing key points made, including: How Adam went from no social media (LinkedIn) presence late last year to 22,000 followers seven months laterThe strategy Adam employed to fast-track his activity on social media (LinkedIn and Twitter)Why Adam has doubled down on video, and why he is upping his video game by launching a 'behind-the-scenes' docuseries. If you run a business and are keen to create more in the way of personal brand influence and impact, you'll find this episode (and the previous one featuring Adam Robinson) motivating! LEARN MORE ABOUT TREVOR HERE

On this week's episode of Behind The Play, Paul chats with PR Warrior and Cats fan, Trevor Young.

I'm back! After encouraging you to have a time-out in the last episode, I've been true to my word... and then some! I'm back from an extended break from the podcast – but there's been lots going on behind the scenes, and I'm excited to give you an update on what I've been up to, some BIG changes at The Physio Co and the evolution of my thinking. I've enlisted the help of content strategist and fellow podcaster Trevor Young to grill me on the reasons for the extended break, and to tease out exactly what I've been up to since we last spoke (spoiler alert: a new book!). I think you'll enjoy the tweaks I've made to the Culture Is Everything approach that help owners of growing, service-based businesses to thrive. Enjoy!Tristan Get in touch with me at: tristan.chat Subscribe for updates: tristanwhite.com.au/subscribe Join me in the Culture Is Everything Club at: cultureiseverything.club

I'm back! After encouraging you to have a time-out in the last episode, I've been true to my word... and then some! I'm back from an extended break from the podcast – but there's been lots going on behind the scenes, and I'm excited to give you an update on what I've been up to, some BIG changes at The Physio Co and the evolution of my thinking. I've enlisted the help of content strategist and fellow podcaster Trevor Young to grill me on the reasons for the extended break, and to tease out exactly what I've been up to since we last spoke (spoiler alert: a new book!). I think you'll enjoy the tweaks I've made to the Culture Is Everything approach that help owners of growing, service-based businesses to thrive. Enjoy!Tristan Get in touch with me at: tristan.chat Subscribe for updates: tristanwhite.com.au/subscribe Join me in the Culture Is Everything Club at: cultureiseverything.club

One theme we dip in and out of here on the podcast is how do we continue to evolve as entrepreneurs and professionals, while concurrently build a sustainable and consistent personal brand over time. No doubt you've seen the marketing advice around picking a niche and staying in it. And there are elements of that school of thought that stand the test of time. The niche argument is certainly applicable to bona fide experts - those who genuinely have deep domain expertise and who want to establish themselves as go-to authorities in their field of endeavour. But, many of the people I work with (and follow on social media, and interview here on the podcast) are curious, multifaceted individuals - they're thought leaders who often cross boundaries and cover different territories. Yes, they're experts as well in certain areas, but they're also big picture thinkers who spark conversation and connect dots. They don't always have the answers, but they're not afraid to ask questions, explore ideas in public, and bring people along for the ride. This is why we find their content so interesting, and often challenging at the same time. They force us to rethink the status quo; sometimes they can change the way we think about a particular topic or issue with their concepts and ideas. In turn, they often build large engaged audiences as a result of their content, their speaking and their media appearances. Which brings us to today's episode: it's a replay of a previously-published interview with world-renowned blogger, best-selling author and keynote speaker Mark Schaefer. It's actually part two of my interview with Mark. In part one (episode #192 - 'How to build momentum for your ideas'), we discussed Mark's book, Cumulative Advantage, so you might want to check that one out as well as this one if you haven't already done so! In part two (episode #193 - this particular interview), the conversation heads down the path of thought leadership, and how Mark has managed to continue to evolve as an author, a speaker, a blogger, and as as a personal brand. This discussion will interest anyone keen to grow their professional personal brand and position themselves as a thought leader in their chosen field of endeavour. Enjoy! Quotable Quote: "It doesn't matter how hard you work and how well you execute, if the strategy is wrong in the first place." CONNECT WITH MARK: WebsiteTwitterLinkedInInstagramYouTube ********************************* Reputation Revolution is the professional personal branding show for experts, entrepreneurs and emerging thought leaders. Hosted by the PR Warrior, Trevor Young, the show focuses on helping credible individuals to build visibility, influence and trust in the marketplace, and in doing so, position themselves to take advantage of today's 'reputation economy'. Reputation Revolution covers the four core pillars of building a successful and respected professional personal brand: ESTABLISH your voiceENHANCE the credibility of that voiceEXTEND the reach of your voiceEXTRACT value from the profile and reputation you build in the marketplace Follow Trevor on Twitter and/or subscribe to the Reputation Revolution newsletter

A party. A game. A ceremony.  Written by Trevor Young, Nicholas Tecosky and Alexander Williams. Featuring the voices Carter Rockwood, Clancy Brown, Clayton Farris, Laura Schein, Gina Rickicki, and Lauren Vogelbaum. See omnystudio.com/listener for privacy information.

Welcome to this special ‘best of...' edition of Power To Speak, the podcast. Unbelievably, the podcast is 2 years old. During that time, I've had the privilege to speak with creatives, business owners and thought leaders about the importance of creativity for their work and life, as well as their unique journeys. Thanks to the podcast I have learnt, been inspired, educated, and enthused by those I have interviewed. None more so than these seven inspiring gentlemen – I shall call them the Magnificent Seven! – bundled together in my, happy 2nd birthday, edition entitled, Six Marketing Masters, One Public Philosopher and Me. They are: Joseph Jaffe. Author of 5 books, including Built To Suck, Flip the Funnel and Z.E.R.O, thought leader, speaker and host and founder of CoronaTV. Trevor Young, strategist, Consultant and Content Marketing & Communications coach, author & Speaker. Jason Miller. Currently, the Marketing Director at CreativeX. Best-selling author of Welcome to the Funnel and founder of RockNRollCocktail.co.Former Senior Content Marketing Manager at LinkedIn and Senior Manager of Social Media Strategy at Marketo and Microsoft. Jon Burkhart. Award-winning keynote speaker and regular at South By Southwest Interactive, as well as a performer, educator, marketer and fire-cracking firebrand! Co-author of the marketing book Newsjacking: The Urgent Genius of Real-time Advertising and founder of marketing consultancy TBC Global Ltd.  Mark Masters. Founder of You Are The Media, author of The Content Revolution and all-around community building, and marketing legend. Geoff Cottrill. CMO of Topgolf. The former head of marketing for Coca-Cola, Converse and Starbucks Tom V Morris. Professor of philosophy, keynote speaker and author of 30, yes, 30 books, 0.4 secs. Tom Morris. Creativity comes from hard work. 1.37 secs. Joseph Jaffe. Marketing 101. Differentiation and the authentic voice. 3.01. Mark Masters. Pull a seat up at the table. Try something new. 3.39. Joseph Jaffe. Productive originality. original and purposeful. 5.25. Tom Morris. Rodin's The Thinker. Doing while thinking. Thinking while doing. 6.10. Jason Miller. The elegance of constraints. Creative leadership and permission to fail. 11.09. Geoff Cottrill. Speak up. What a creative boss can do. Coca Cola. 14.57. Joe Jaffe. 2020 sucked but it was great for humanity. 15.56. Tom Morris.  Disney and the philosophy of Winnie the Pooh 18.15. Mark Masters.  Step outside your comfort zone. Banish hierarchy, and create community. 22.17. Trevor Young. What do you want to be known for? Curiosity feeds evolution. 23.02. Jon Burkhart. Newsjacking, Deathjacking and highjacking. 29.25. Geoff Cottrill. Converse is 100 years old. What you should actually use an 8-week marketing budget for. 34.23 Tom Morris. If Harry Potter ran General Electric. Fear is a feeling; courage is a choice. 38.09 Mark Masters. The joker.

‘Personal brand' on LinkedIn seems to be a catch-all phrase. Learn how to level up beyond a personal brand to a ‘Credible Authority.' Join this episode's expert guest Trevor Young, as we discuss his method for a clear path towards growing a credible profile and reputation, in a way that's strategic, sustainable and respectful. Host Michelle J Raymond asks - · Definition of a ‘Credible Authority.' · Trevor's Credible Authority Method - Empower, Enhance, Extend and Extract. · How long does it take to become a Credible Authority? · How to use LinkedIn to build credibility? Trevor has one of the best LinkedIn Newsletters and we highly recommend you become a subscriber. See below for details. The PR Warrior Report - https://www.linkedin.com/newsletters/the-pr-warrior-report-6862617675525431296/ Check out this newsletter where Trevor introduces the 4 E's https://www.linkedin.com/pulse/introducing-credible-authority-method-empower-enhance-trevor-young/?trk=articles_directory ----------------------------------------------------------------------------------------------------------------------------------- // GOOD TRADING CO SOCIALS Michelle J Raymond is a B2B LinkedIn Strategist, international LinkedIn Pages expert and best-selling author. Michelle founded Good Trading Co, to share her expert knowledge in social selling, content marketing, employee advocacy and B2B community building techniques. She designs and delivers tailor made strategies and training programs to help businesses generate brand awareness and attract opportunities using LinkedIn. Michelle is also the host of The Good for Business Show podcast and expert guest speaker.

Trevor Young is a Strategist, Consultant and a Content Marketing & Communications coach. He's also an Author & Speaker, a Content Creator & Social Broadcaster. He provides "up-to-the-minute communications strategies and astute guidance for forward-thinking individuals and businesses wanting to grow their influence and create more impact in the marketplace." If you make content to promote your business you NEED to listen to my conversation with Trevor. A 'country kid' from Australia and son of a bank manager, Trevor grew up in a bank next door to the local newspaper offices. He went to sleep to the sound of the printing press. No surprise then that he became a journalist before moving into the world of social media and content marketing. He's been blogging since 2007 and has written 2 books, Micro Domination and Content Marketing for PR. He's also a personal brand mentor and guide (he's known as the PR Warrior), speaker, educator and content creator. We talk about his growing up in Warracknabeal (yes, that's a real place!), his initial fear of public speaking (he did his first 50 talks for nothing), his love of writing, the benefit (and pitfalls) of self-publishing and how writing a book has opened doors to other opportunities. On creating content, he says we should 'nail our colours to the mast!' What is it we want to be known for? We are our own media companies and should pick one platform, master it, and then move on to the next. He has some great advice on how to earn your audience and 'cut through the noise.' And apart from all of the above we just about had time to discuss when's a good time to write the great Australian crime novel and his time on legendary Aussie soap, Neighbours!! Seriously, there were SO many takeaways, from our conversation. Let me know your thoughts in the comments below. If you want to find out more about Trevor visit trevoryoung.me at: https://trevoryoung.me/category/reputation-revolution-podcast/ To find out more about Jackie Goddard and how Power To Speak can make you excited about sharing your message with an audience visit powertospeak.co.uk at: https://www.powertospeak.co.uk

THIS SOLO EPISODE DIGS DEEPER INTO THE HOT TOPIC OF -- "Should you focus on building your personal brand, or business brand?" It follows on from the previous episode (#221) in which brand strategist, Sam Osborn, content coach, Brendan Keogh, and I discussed this topic, albeit in quite broad terms. However, I felt there was unfinished business. I subsequently blogged about the topic and had conversations with people on LinkedIn and Twitter. I put my thinking cap on. I went for long walks to gain additional clarity around the subject. Here I was: I'd been neck-deep in the PR and marketing arena for many years now; I'd advised countless individuals – entrepreneurs, professional experts and thought leaders – on both their personal and business brands, But I felt I hadn't sufficiently come to any real concrete conclusions to this common issue. It had always been, in my instance anyway, a case by case proposition, depending on who I was talking to at the time, and what their particular circumstances were. Until now. I decided the best way to help people better understand this branding conundrum and thus have greater clarity as to which strategy would work best for them - 'personal brand vs business brand' - was to provide real-life examples of people who had already gone a fair way down the path, and then unpack their respective situation. Which is what I have done in this episode. I hope you get value from it! REPUTATION REVOLUTION is brought to you by Credible Authority Academy.

Trevor Young is a battle-hardened PR & communications strategist + coach, speaker, and social broadcaster. A pioneer of the social media and content marketing industry in Australia, Trevor established his popular blog PR Warrior in 2007; he is the author of two books, including his latest Content Marketing for PR, and hosts Reputation Revolution, a podcast about professional personal branding. Thanks, Trevor for sharing your story ========================== Share with a friend if that benefited you! Join our Community: https://www.facebook.com/groups/growandscaleonlinecommunity Follow us: Website: www.themindbug.com YouTube: www.youtube.com/channel/UCuLCNxnsCPnOKnVCU4odbDQ Instagram: www.instagram.com/matteoandrenata Facebook: www.facebook.com/matteoandrenata If you would like to reach us via email: hello@themindbug.com Be Relentless & See you in the next episode!

Video games create a marvelous world for players to live in and explore. But given the ephemeral nature of video game saves, these worlds can cease to exist in the blink of an eye. In today's episode, we explore the aftermath of that loss, featuring our friends Matt Davidson, Josh Chandler, Matt Frederick, Kevin Kuhl, Anney Reese, and Trevor Young. See omnystudio.com/listener for privacy information.

Today's episode features a solo riff by show host, Trevor Young aka The PR Warrior. Trevor outlines what he calls the Credible Authority Method, a professional personal branding framework he's been developing for some time now and something he expects will be the topic of his next book. Trevor also chats about some forthcoming plans for the podcast, including a potential change in format, and he wants your feedback (you can email him at trevor.young@prwarrior.com). All this and more!

FROM THE VAULT: Previously published as episode 187 - 'The building blocks of thought leadership marketing with Andy Crestodina' __________________________ In this encore episode of the podcast, we chat with Andy Crestodina, Co-Founder and Chief Marketing Officer of Orbit Media Studios and a world-renowned digital marketing guru. Andy has been in the web design and interactive marketing space for 21 years. In that time, he's helped thousands of people do a better job getting results online. He's a true evangelist for content marketing and ethical digital marketing. Andy and host Trevor Young discuss: The building blocks of thought leadership marketingThe differences between a content marketer and a thought leaderBlogging as a powerful thought leadership marketing tool in 2021Andy's suggestions on optimising SEO for personal branding, including how to outrank negative mediaPLUS ... Andy unpacks the state of blogging, and lets us in on some of the interesting findings of his 7th Annual Blogging Survey, If you've ever thought about what thought leadership is, how to extend your personal brand reach as a thought leader, or whether you simply love following thought leaders and get value from their content, you'll find this conversation super interesting! CONNECT WITH ANDY: Website Twitter Instagram LinkedIn

FROM THE VAULT: Previously published as episode 182 - 'From unknown B2B writer to high-profile LinkedIn expert: How John Espirian built a personal brand by being relentlessly helpful' __________________________ In this encore episode of the podcast, author of Content DNA, John Espirian, unpacks his personal branding journey, explaining how he went from an unknown B2B technology writer to a high-profile LinkedIn expert who has successfully managed to differentiate himself from his competitors in the marketplace. {N.B. After we listen to John's story, John and host Trevor Young shift gears and discuss LinkedIn tips and strategies} John's the real deal. He's a genuine, humble guy. He's not flashy, but he's credible. This makes him the antithesis of many of the self-proclaimed 'thought leaders' we see out there on the web who are good at scoring airtime, but scratch beneath the surface and there's not a lot there. In this wide-ranging chat with Trevor Young, John discusses: why he chose to build his personal brand in the first placehis book Content DNA, and why he wrote itthe concept of creating personal brand building blocks, and how they helped him establish a unique tone of voicethe importance of showing up and relentlessly delivering value time and time againmaking public promises and staying true to themthe 90/10 rule - spending 90% of time on a primary social channel, and 10% on a second one. John also covers blogging, writing styles, and building an email list. In part 2 of the interview, John and Trevor take a deep dive into LinkedIn. John touches on: LinkedIn's algorithm and the potential of organic visibility on the platform versus Facebookthe type of content that performs best for John on LinkedIntips for increasing views of your LinkedIn postswhy LinkedIn values 'dwell time' John Espirian quotes:

In this special episode, Trevor Young dissects season 5 episode-by-episode. Who were the expert guests featured, and what were the various topics and talking points discussed? It's a great (quick) way to see what you missed (if you did indeed miss some shows), and a reminder of some of the great conversations we had on the podcast. Keep an ear out for season 6, coming your way soon!

We talk often about content on this show. Indeed, in pretty much every episode, content is mentioned somewhere, and rightly so, because it's such a critical part of building a thought leader brand today. And 'content repurposing' also often gets regularly mentioned in dispatches, because it too plays a key role in personal branding. But we haven't dedicated an entire episode to content repurposing ... until now! In this episode, Trevor Young and expert guest, Sally A. Curtis, go deep into all things content repurposing, covering: What it isWhy it is so importantHow to do it strategically But it's not just a theoretical session! Trevor and Sally provide heaps of practical examples of what content repurposing looks like, when done well. Sally is a content repurposing specialist who works with speakers, authors, thought leaders, coaches, consultants and entrepreneurs. She also hosts the Success Secrets Exposed podcast and video show Sally talks about her content repurposing framework ("amplification, transformation, and productisation"), plus we hear about her method for dissecting her clients' content to identify nuggets of gold - inspiring quotes, bite-sized rants and teachable moments. Visibility & revenue Content repurposing can help entrepreneurs, professional experts and thought leaders to not only raise their visibility ("strategic omnipresence" as Trevor calls it), but also generate additional revenue. Sally reveals how she and her clients are creating additional sales by turning their old content into training programs and information products. QUOTABLE QUOTE: "Let's educate your audience. Let's inspire your audience. Let's inform the audience, let's help them make sense of their world," says Sally. CONNECT WITH SALLY: WebsiteLinkedInTwitter

The past two episodes of the podcast have looked at earned media, with emphasis on generating editorial exposure in mainstream media and trade press.

This podcast episode is dedicated to a full chapter of Trevor Young's book - Content Marketing for PR: How to build brand visibility, influence and trust in today's social age The chapter in question focuses on how owned media can lead to editorial exposure. If you're wanting to leverage the media to build your profile and reputation, this episode will be of interest. Want to get your own FREE audio version of the Content Marketing for PR book? CLICK THIS LINK to gain immediate access to the full audiobook (all 29 chapters). HERE IS THE BOOK BLURB: Are you struggling to cut through the noise and convey your message to the marketplace? Become your own media channel and tell your stories like a PR pro! We live in a fast-paced, digital-first world cluttered with brands and individuals telling the world how great they are. It's no wonder consumers are so cynical and distrustful. They resent being interrupted with meaningless ads, pitches and promotional messages. They simply don't care about you or your business—because you haven't given them a reason to. Meanwhile, marketers and PR pros are beginning to accept that many of the methods they've been using to reach potential customers and influencers simply don't work anymore. Bottom line: Standing out, getting noticed and resonating in the marketplace is a growing challenge for businesses and organisations, large and small. Trust and reputation have never been more important in business. Learn how to harness the power of both public relations and content marketing to build recognition, influence and credibility for your business, organisation or personal brand. In this book, veteran public relations practitioner and marketing speaker Trevor Young—aka “The PR Warrior”—shows you how to strategically use content marketing for PR to: ● Humanise your company or organisation ● Deepen the connection your brand has with consumers ● Grow your influence within the industry you operate  ● Build familiarity and trust in the marketplace ● Connect with the people who influence your clients and customers ● Increase new business leads and sales ● Reduce the customer's buying cycle ● Make paid-for advertising work harder Written for entrepreneurs, change agents, business leaders, marketers and PR practitioners, Content Marketing for PR is your essential guide to building a visible brand that's recognised, respected and relevant in today's noisy social world. CLICK THIS LINK to gain immediate access to the full audio version of Content Marketing for PR.

Today's bumper episode unpacks what it takes for thought leaders to generate leads and sales from their owned media channel/s. In other words, how can they monetise the content they create on their podcast, blog, online video show, or email newsletter. Taking centre stage alongside host Trevor Young is YANN ILUNGA, a lead generation and podcasting consultant, international speaker, and podcaster (with over 400 episodes published). Yann and Trevor cover a range of topics to do with content marketing, with emphasis on podcasting and online video. Plus Yann breaks down the system he uses to help his clients engage and convert prospective customers through the use of content. Other topics covered include: content repurposing and the importance of formatting for different channelsthe rise of the Creator Economy (and what thought leaders can learn from independent content creators)the different ways to productise your services in order to scalethe danger of tunnel vision when it comes to client acquisition automation and the 'connective tissue' that is email marketinghow to leverage podcast guest appearances to build your business If you're building a strong professional brand and reputation and are wanting to take things up a notch and turbo-charge your business through content, then this is the episode for you! About Yann Yann lives in Finland and helps consultants and coaches create and leverage systems to generate a consistent stream of organic leads and appointments (without having to spend a single cent in paid ads). Additionally, he is the founder of Podcast Success Summit – the world's largest virtual summit for podcasters – and host of the "360 Entrepreneur Podcast", a show that features inspiring conversations with top entrepreneurs, marketers and best–selling authors like Pat Flynn, Kim Garst, John Lee Dumas, Jay Baer and Natalie Sisson. Dubbed "Unicorn-Level Digital Marketer" by Inc. and "Podcasting Advocate" by Forbes, Yann is a polyglot who speaks five languages. Connect on LinkedIn Follow on Twitter Visit Yann's website (Content Profits page)

Belinda White is the founder of Fierce Girl Finance, a blog-based online platform that helps women take charge of their money. Belinda describes Fierce Girl Finance as a passion project. She's been at it for five years, and her persistence has paid off as she is now regarded as a genuine expert in the (crowded) area of personal finance education. Belinda unpacks all this in this chat with the PR Warrior, Trevor Young. Specifically, she covers a range of topics including: Building a platform around your passion Finding your voice through bloggingThe importance of having a vision and mission from the outsetCapitalising on media opportunities that come with having an increased profile in the marketplaceDoing your homework before pitching a story idea to journalistsJuggling blogging with a full-time gig Belinda also discusses how not having a monetisation strategy frees her up to blog on topics she's interested in, versus having to satisfy advertisers and sponsors, as well as pandering to the Google machine! This freedom, she says, brings her joy and helps sustain her interest in maintaining the Fierce Girl Finance blog. >>> Check out Fierce Girl Finance here! Pssst! Did you know that REPUTATION REVOLUTION is now also an email newsletter? If you like the podcast, you'll love the newsletter :) You can subscribe here if you're interested.

The Creator Economy is a big deal. It's big – HUUUGE! – and it's getting bigger. What's the relevance to thought leaders and professional experts? Simple. It's where all the content ‘heat' is at the moment. According to Mark Stenberg from Medialyte: "The creator economy consists of individuals with unique skill sets using platforms to monetize their craft.” Bona fide content creators (or ‘content entrepreneurs', as Joe Pulizzi likes to call them) are busy building their media channel, growing an engaged audience (and considerable influence), and then creating products and services to serve that audience. Many thought leaders and personal brand enterprises, however, tend to already have their business model in train. They are creating content and building an audience often as a way to attract people to their ideas and to build subject matter authority. The ultimate goal, of course, is to build profile and reputation that in turn helps generate more leads and sales for their business, or whatever 'commercial' outcome they seek. In this solo episode, Trevor Young aka the PR Warrior, dissects the Creator Economy and explains why it's important for thought leaders to get a handle on where things are headed in this space. Trevor's advice? Don't follow your competitors (and end up looking like them). Instead, check out - and seek inspiration from - the new wave of independent content creators who are making a big splash globally in their respective niches. They're at the cutting edge of what's happening currently in the world of content marketing and social media, he says. "Go to where the real action is and absorb ideas and insights, and start putting them to work in your business!" QUICK PLUG: Did you know that Reputation Revolution is now a newsletter as well as a podcast? Subscribe today for our free weekly newsletter jam-packed with stories, tips and ideas to help you become a credible, influential voice in your industry >>> here's the link.

Today's episode is all about video, and how non-digital natives can get the most out of the medium using nothing more than a smartphone. Our expert guest Julian Mather has an incredibly varied background, having gone from being trained to shoot people with a rifle (army sniper) to shooting people with a camera. Along the way, he became a Director of Photography at ABC-TV, as well as a professional magician, a period during which he established a successful Youtube channel generating 30 million video views and 140,000+ subscribers. Today, Julian helps busy 40-60yr olds build trust and authority using smartphone video. Julian's goal is to change how people think and feel about video, and he does it with unique content, storytelling, humour, practical tips ... and a bit of magic! Julian encourages people to shrug off their insecurities when it comes to being in front of the camera. He says: "Anybody can learn this. So if you're out there listening to this and thinking, I just have so much trouble (doing video) ... I'm worried I'll forget what to say, I'm worried about what people will think of me. I've spent my whole career building a level of status, I don't want to be on video and make mistakes and have that go on the record and damage me: you're thinking in a 20th century mindset." Julian and host Trevor Young discuss a range of video-related topics, including: The power of authenticity ("You can't be a little bit authentic," says Julian. "You're either authentic or you're not authentic.") The smartphone advantage ("If you can make {a video} and get that to market faster than your competitors, you have a smartphone advantage.")The perfection myth ("We think if we get on {camera} and we mess something up ... we don't want to do it because we think, oh, we'll mess up and people will talk about us. And the honest truth is - and you have to accept this - if you think that, you're conceited. I was conceited for those early years because I stopped myself getting on {camera} and just being authentic and being willing to make mistakes, because I thought people were going to talk about me.") New rules, new tools ("... you need a new set of rules and you need a new set of tools, and within those new set of tools, I advocate using smartphones.") Julian also discusses cheap but effective ways to improve lighting and audio quality. CONNECT WITH JULIAN WebsiteTwitterLinkedInYouTube

This episode's guest is Ian Whitworth, a reformed branding and advertising creative director turned entrepreneur and co-founder of Scene Change, a national corporate AV company that once used a toothless gypsy lady to help set its strategy! Ian studied as a vet, got expelled, and became a corporate AV technician. He claims he has been "exposed to radioactive megadoses of corporate motivator shtick", before realising they're generally 99% showbiz and 1% business experience. More importantly, for the purposes of today's episode – Ian is a blogger and published author, with a new book out now via Penguin Random House: UNDISRUPTABLE: Timeless Business Truths for Thriving in a World of Non-Stop Change. (High profile Australian entrepreneur Zoë Foster Blake described UNDISRUPTABLE as "witty, clever and extremely relevant in these godforsaken Zoom times.") In this wide-ranging chat with host Trevor Young, Ian touches on: How he snagged a book deal with a major publisherThe importance of telling real-life storiesThe power of blogging (and the role it played in landing him a book deal)The use of humour in storytellingFinding and honing your public voiceWriting is thinking - it's valuable to clarify what you stand for and what you do. Ian also discusses developing a point of view and why it's sometimes good to have a "straw man enemy" to go up against. In Ian's case, he preaches doing the opposite to what an MBA-trained consultant would tell you to do (the original title of Ian's book was 'Kill All MBAs!'). Connect with Ian: TwitterBlog

In this first interview of Season 5 of the podcast, Mark Masters - the founder of You Are The Media (online learning community) and We Are The Media (marketing consultancy) - joins Trevor Young to discuss all things content, community and being in it for the long haul. Mark is a repeat guest - this is his third appearance on the show - providing Trevor with the opportunity to walk Mark through the progress he's made (and the lessons he's learned) over eight years of You Are The Media (YATM). YATM essentially kicked off when Mark started producing his weekly newsletter, which he continues to publish to this day. The newsletter paved the way for a book called Content Revolution, which built Mark's credibility not only in his home town in Dorset on the southern coast of England, but also internationally (leading to speaking gigs in the US and South America). In 2016, Mark started running events under the YATM banner, a practice that continues today with a suite of learning events, both online and offline, including conferences and workshops, interspersed with social gatherings and learning programs. Mark added a podcast in 2017 and then later moved into video content. You Are The Media stems from Mark's passion for helping fellow business owners become trusted voices in their industry. At the heart of it all is a genuine sense of community, one that's fuelled by valuable content and an environment where everyone learns from one another. Discussion points: Consistency of message and the power of showing up regularly and delivering value (without the expectation of getting anything in return)Master one owned media channel first before moving on to a new oneExperiment with different mediums (Mark's latest event was a truly online/offline hybrid effort)Build an online 'space' (a channel and an audience) before you need itCreating a multi-channel newsletter experienceWeb 3.0: build a community where everyone can take something from it (i.e. learning, business opportunities etc) - it drives itself and people enjoy being a part of it'Soft selling' your business services (vs incessant pitching)"Don't be the best - be the only" (Kevin Kelly) | "Don't be the best - be their favourite" (Jay Acunzo)Having a following on social media does not a community make. It's all about connection folks ... ... creating content, building a sense of kinship, delivering value (ongoing) and playing the long game! Connect with Mark: Twitter You Are The Media We Are The Media

Welcome to season 5 of the REPUTATION REVOLUTION podcast. In this brief episode, Trevor Young aka The PR Warrior walks us through what to expect from forthcoming episodes of the podcast.

We had the pleasure of interviewing SOJA over Zoom video!SOJA's new album, Beauty In The Silence (their first in four years), was released on September 24th via ATO Records. Earlier this summer, the band released the album's first three singles, “Something To Believe In” ft. Stick Figure, “Press Rewind” ft. Collie Buddz + J Boog and “The Day You Came” ft. UB40 + Rebelution which have racked up millions of streams across DSPs in the weeks since their debut. Fueled by the sheer force of the band's connection and chemistry, Beauty in the Silence makes for a much-needed antidote to fractured times, infusing so much warmth and wisdom and unstoppable joy into each and every track. Like 2014's acclaimed Amid the Noise and Haste (a GRAMMY nominee for Best Reggae Album), the title to Beauty in the Silence references the opening lines of Max Ehrmann's beloved poem “Desiderata”: Go placidly amid the noise and haste and remember what peace there may be in silence. “My dad had that poem memorized, and before I'd go out on tour he'd sort of whisper it in my ear,” said Hemphill. “To me, it's a reminder of what we lose when we get caught up in the distractions all around us. You get so used to life being loud and fast and goal-oriented, but then you go out in nature and hear the silence and realize, ‘Damn, I got tricked.' Life doesn't have to be all go, go, go. The real key to life is in being still.” SOJA deliberately took their time in creating Beauty in the Silence as they explored new sonic terrain—recording in such iconic spots as Miami's Circle House Studios and Dave Matthews Band's Haunted Hollow, and teaming up with producers like Niko Marzouca (Pharrell, Rick Ross, A$AP Rocky, Damian Marley), Mariano Aponte, and Johnny Cosmic—the band eventually phased into working remotely as stay-at-home orders set in across the country. In that process, lead guitarist Trevor Young (formerly SOJA's guitar tech) took on a much greater role in the band's creative direction, co-producing alongside Hemphill and carefully shaping the album's hypnotic sound.“I really love that this record is a mix of all of us together in a room and all of us far apart,” said Hemphill. “It's something that I'd love to keep doing in the future: let's get together, let's get the vibe and the groove, and then let's go off into our own worlds and discover what's there.” SOJA deepens that communal spirit by collaborating with some of the biggest names from all corners of the reggae world including: UB40, Slightly Stoopid, Stick Figure, Dirty Heads, Rebelution, Common Kings, Mihali, Nanpa Básico, Eli Mac and more. And while each artist brings their own distinct sensibilities to the mix, all of the guest musicians are deeply aligned with the band's mission of uplifting the masses. For more than two decades, SOJA has elated audiences across the globe with their fresh yet timeless take on roots reggae, a sound born from their shared passion for making music that transports and inspires. The band was originally formed by a group of friends while still in middle school and has since built a massive, dedicated global fan base. In the years following, SOJA has headlined shows in over 30 countries around the world, generated 7 million social media fans and more than 1 billion streams.We want to hear from you! Please email Tera@BringinitBackwards.com.www.BringinitBackwards.com#podcast #interview #bringinbackpod #SOJA #Reggae #zoomListen & Subscribe to BiBFollow our podcast on Instagram and Twitter! 

Episode Notes No matter who you are, if you have a message that you want to reach people, you have to figure out how to do it. Maybe you're an author or an entrepreneur, but maybe you're a teacher or someone working for a non-profit. A lot of people want to do good and help others, but they're missing an important piece to reach others. In this episode, I chatted with the PR export Trevor Young about his new book Content Marketing for PR. Follow Trevor on Twitter @TrevorYoung Follow Trevor on Instagram @thepwarrior Get a copy of Content Marketing for PR Check out Trevor's podcast Reputation Revolution For the interview transcript visit www.TheRewiredSoul.com/interviews Follow @TheRewiredSoul on Twitter and Instagram Support The Rewired Soul: Get books by Chris Support on Patreon Try BetterHelp Online Therapy (affiliate) Donate

This episode features #ThoughtLeaders and #Experts Trevor Young, and Sejal Thakkar.Continue Reading → The post #722-723: Young, Thakkar w/ Mitchell Levy on Thought Leader Life Credibility appeared first on FIR Podcast Network.

Tara and Seth are joined by Trevor Young to discuss debut albums! Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

'Commit to a rhythm of time outs' is both a core value of the Culture Is Everything Club and an important lesson I've learned in becoming a leader. A daily, weekly, monthly, quarterly and annual rhythm of time outs is an important system that I think all leaders need to understand and commit to. A rhythm of time outs helps manage our energy, emotions, health and ultimately the sustainability of our careers. In this short episode, I explain the background and importance of that system and invite you to join me on Youtube, Facebook or Twitter for a 12-minute daily time out to help manage yourself. The episode includes an interview of me discussing the rhythm of TIME OUT live daily huddles with Trevor Young on his Ticker TV program, Brand Builders. It also includes the audio from an actual TIME OUT live daily huddle from Tuesday, June 30, 2020. Enjoy the episode and consider joining me at 1.03pm AEST weekdays either once, every now and again or maybe every day. I'll be there when you're ready to be supported, re-energised and/or need a short break in the middle of a busy day. Enjoy :) ___ Join me at TIME OUT! Live daily huddle with Tristan White at: facebook.com/tristanjwhite twitter.com/tristanjwhite youtube.com/UCELwTdy8indvS2XhdaFlpPg Order a free copy of the Culture Is Everything book at tristanwhite.com.au/ Download the Culture Is Everything checklist to audit your team culture at tristanwhite.com.au/ Sign up to the Culture Is Everything Kickstarter Program at https://www.tristanwhite.com.au/kickstarter-program/  

Creating a distinguished and unique podcast may seem like an impregnable mountain to climb. What if you could just shift your mindset and implement a few simple tactics to get your content reaching the right audience in just the right way? Welcome to Tactics Tuesday, a short and sweet companion to Should I Start a Podcast hosted by Ronsley Vaz, where each week with the help of a star-studded entrepreneurial lineup, he explores why you should start a podcast, build an audience and how to keep them hungry for more. On Tactics Tuesday, we'll give you little snippets of episodes filled with juicy tips to inspire, innovate and guide you through to the next steps of producing your very own podcast. If you'd like easily digestible little nuggets of knowledge from podcasting experts and entrepreneurs all over the world, this show is for you. This week we're getting the podcast branding lowdown from one of Australia's most experienced public relations and marketing communications practitioners, Trevor Young. Trevor is the founder of Digital Citizen, a content-driven leadership communications firm based in Melbourne, Australia and has been accurately hailed as one of the ‘heroes of Australian content marketing.' As a writer, keynote speaker, consultant & advisor and personal mentor, Trevor is definitely the PR Warrior on the frontline of the communications revolution. He regularly speaks on public platforms on topics associated with PR, social media, content marketing and personal branding, which gives him the total authority to share some of his podcast branding tactics. Other valuable tactics in this episode: How to build your audience before you really need it Why you should centre your content around specific problems The steps you can take to become a thought leader Why it's best to plan ahead with your social media The three things you need in business Why it's okay to not be all things to all people How to ‘start with heart' The podcasting grind and how to get over that   Links: Website: http://www.trevoryoung.me/about/ http://www.prwarrior.com

Trevor Young, Chief Financial Officer at Steam Whistle Brewing I chat with Trevor about: His journey from competing for a spot on the National rowing team for the Beijing Olympics to the Canadian Armed Forces to Management Consulting at McKinsey before making the jump into the CFO seat at Steam Whistle. Steam Whistle Brewing — what the company does and what it's all about. After inheriting the finance function, how he decided which systems to keep vs the ones to change in order to innovate as a company as well as tackling legal, HR, and IT in addition to steering the ship from a financial perspective Tips and best practises of presenting financial data to a non-finance audience. The importance of the finance function at a retailer and brand like Steam Whistle Brewing. --- Send in a voice message: https://anchor.fm/backbone/message

What's it mean to be omnipresent online? How do you become omnipresent while still remaining authentic? Two important questions to answer if you'd like to build your online presence and gain more podcast listeners. Welcome to Should I Start A Podcast where each week Ronsley Vaz, with the help of a star-studded entrepreneurial guest lineup, explores why you should start a podcast; build an audience, and how to keep them hungry for more.  If you're thinking about starting a podcast or simply looking for a better way to get your message out to your audience, then this is the podcast for you. On this episode of Should I Start a Podcast, we hear Trevor Young talk about omnipresence and what it means for building your personal brand. Trevor has years of experience in marketing and communications and uses his vast knowledge to mentor those just starting out with a podcast or online business. Trevor talks about how incredibly vital it is for you to build an online presence on all social media platforms to draw listeners to your podcast. There's a variety of ways to do this, but it's all done through having amazing content and sharing that amazing content. Being consistent with all your content is how you build credibility, or as Trevor says “Don't tell. Show.” In order to show people you're the real deal, let them see your personality, and draw them in with quality content. Also within this episode: How to show people you have “the chops” The difference between owned and earned media How to be omnipresent online Why it's essential to earn trust to be successful How to find your narrative The two ways to earn media How to bring other people into the conversation Why you should respond to people on social media How to let your personality shine Why being consistent is the most important thing when creating content Links: Trevor on LinkedIn Trevor on Facebook Trevor's Website Trevor on Twitter

Trevor Young is an experienced public relations and marketing communications practitioner who has started and sold two businesses and merged a third with the world's biggest public relations company. Today he focus on helping companies, organisations and individuals to tell their story, grow their audience and build their brand and their business using strategic content marketing and social media communications. Trevor Young do this through a combination of speaking, writing, consulting, mentoring and training.

Trevor Young have worked in public relations and communications for over 20 years. Joining the industry after five years as a journalist in country Victoria, he proceeded to work with some of Australia's biggest consulting firms including Professional Public Relations (PPR), The Rowland Company and Porter Novelli. In 1998 he co-founded Spark Communications Group with Richard Chapman, a former colleague from Porter Novelli. With its focus on strategic marketing and communications, Spark quickly developed a reputation as a creative PR hot-shop working for major brands such as Cadbury Schweppes, Ford, Foster's, Coles, NAB, FlyBuys, ANZ Bank and the Australian Made Campaign. Within a couple of years Spark had launched a brand experience marketing company called Ignition Marketing as well as established an office in Sydney. At its peak, Spark employed some 25 people full-time and up to 50 casual staff in Ignition's ‘Street Team' promotional division. Spark was acquired by Australia's biggest media buying firm, Mitchell & Partners, in 2006. In 2009, Trevor co-founded a boutique communications advisory firm called parkyoung in partnership with former senior corporate affairs executive, David Park. Eighteen months later parkyoung merged with the Melbourne office of Edelman, the world's largest independent public relations firm. Now he is a: KEYNOTE SPEAKER: a passionate and experienced professional speaker available for keynote presentations to large audiences or facilitation of workshops and training sessions across the areas of social media, content marketing and personal branding. CONSULTANT & ADVISER: offers project-based consulting services to forward-thinking companies and organisations large, medium and small; as a rule these organisations tend to be progressive in their thinking (and actions) and are excited to be involved in social media and and the online content creation process. PERSONAL MENTOR FOR INDIVIDUALS: Mentors (on a selective basis) creative entrepreneurs, authors, business leaders and professionals to develop their platform and build their personal brand. WRITER: Writes a blog called PR Warrior plus contributes regularly to Smart Company, the MYOB Pulse blog and Firebrand Talent's Ideas Ignition blog. He is also the author of the book ‘microDOMINATION: How to leverage social media and content marketing to build a mini-business empire around your personal brand', published by John Wiley & Sons.

Trevor Young is a former journalist. Today, he is a PR Warrior on the frontline of the communications revolution. He shares why your brand must be part of the connection economy. Top tips on how to be a connected brand. ThinkLikeAJournalist.com See the show notes.

Trevor Young have worked in public relations and communications for over 20 years. Joining the industry after five years as a journalist in country Victoria, he proceeded to work with some of Australia's biggest consulting firms including Professional Public Relations (PPR), The Rowland Company and Porter Novelli. In 1998 he co-founded Spark Communications Group with Richard Chapman, a former colleague from Porter Novelli. ... Read More The post 15. Podcasting, Speaking, and having your personal brand with Trevor Young appeared first on We Are Podcast.

Trevor is an experienced public relations and marketing communications practitioner and entrepreneur who has started and sold two businesses and merged a third with the world's biggest public relations company. Today, he focuses on helping companies, organisations and individuals to tell their story, grow their audience and build their brand and their business using strategic content marketing and social media communications.