Podcasts about mumbrella sports marketing summit

We bring you another panel discussion recorded live at Mumbrella Sports Marketing Summit in 2019, where a group of sports professionals discussed Evolution or Revolution: How to Change With The Times in Sports Marketing.PickStar’s Head of Marketing Andrew Montesi was joined by Esther Wilson, GM of Content and Creative at Hyland Media, Michelle Fowler, Sports and Entertainment Lead at Thrive PR and Chloe Dalton, Rugby 7s gold medallist, former basketballer and now AFLW player with Carlton.The direction sports marketing is taking is almost impossible to predict. Sports rights have been changing hands quickly, new technology platforms are opening up more visibility for sports and athletes, social media has already created fresh opportunities, and there is more change in the pipeline.A group of sports professionals are in the cross-heirs; marketers trying to keep up with the change and evolve their strategies; comms pros looking at new opportunities across a range of mediums; and athletes who now have more control over their public image than ever before.In this session hear from all of them about how they are marketing their teams, brands, clients and themselves in an era of rapid evolution where sport is constantly making the headlines for a range of reasons.PickStar is the best place to book sports stars and personalities for any event, campaign or engagement you can imagine.Choose from over 1300 stars past and present, PickStar works fast with ANY budget. Visit the PickStar website now - http://pickstar.com.auOff-Field focuses on the world of sport outside of the arena with the people who make it happen. Hosted by James Begley and Andrew Montesi.Find out more:Sign up to our mailing list and contact us here - http://off-field.coJoin us on Facebook - http://facebook.com/offfieldpodcastSend us an email - amontesi@pickstar.com.au

We continue our interview series from the 2019 Mumbrella Sports Marketing Summit, with Georgie Maynard from True North Research.At the time of recording, True North had just released the Benchmark EC Report, with game changing insights into the emotional connection of sports fans to Australia’s teams, leagues and sponsors.True North measured people’s connections to over 100 teams including 15 national sides, 12 leagues and each of these properties’ sponsors.This study is incredibly important because the emotional connection of fans to sport has a direct commercial impact on teams, leagues and sponsors, influencing everything from membership sales through to major sponsorships.We sat down with Georgie just after her keynote at the event, talking about how True North approached the study as well as the results - including the winners and losers - and you may find the results quite surprising. As well as many other learnings and insights.You can also access the report here.PickStar is the best place to book sports stars and personalities for any event, campaign or engagement you can imagine.Choose from over 1300 stars past and present, PickStar works fast with ANY budget. Visit the PickStar website now - http://pickstar.com.auOff-Field focuses on the world of sport outside of the arena with the people who make it happen. Hosted by James Begley and Andrew Montesi.Find out more:Sign up to our mailing list and contact us here - http://off-field.coJoin us on Facebook - http://facebook.com/offfieldpodcastSend us an email - amontesi@pickstar.com.au

This time last year, we shared a panel event interview featuring Jaimie Fuller, the Chairman of pioneering compression sportswear company Skins, who talked about his activism and issues around trust in sport.This time when we sat down with Jaimie, the circumstances were very different. Skins filed for bankruptcy at the start of the year, after years of Jaimie and his team trying to pull the business out of the red.It was a sad end for one of the most courageous sports brands, and while it was a surprise to some, it wasn’t to Jaimie, who said it all came about because he did a lousy deal with bankers just before the Global Financial Crisis.Jaimie opens up completely on what went wrong, the mistakes and the learnings. We also talk about whether it is possible for brands to have true social impact and commercial success, the issues in sport he’s most passionate about and what’s next for Jaimie - it is highly unlikely we’ve seen the last of him. It’s a super engaging and fascinating chat.The interview was recorded following Jaimie's keynote presentation at Mumbrella Sports Marketing Summit 2019.PickStar is the best place to book sports stars and personalities for any event, campaign or engagement you can imagine.Choose from over 1300 stars past and present, PickStar works fast with ANY budget. Visit the PickStar website now - http://pickstar.com.auOff-Field focuses on the world of sport outside of the arena with the people who make it happen. Hosted by James Begley and Andrew Montesi.Find out more:Sign up to our mailing list and contact us here - http://off-field.coJoin us on Facebook - http://facebook.com/offfieldpodcastSend us an email - amontesi@pickstar.com.au

We bring you a live panel discussion from the Mumbrella Sports Marketing Summit 2018 that tackled the big issues around trust in sport.The panel chat was in follow up to a keynote from Skins Executive Chairman Jaimie Fuller, who has been on a remarkable public crusade, taking on the biggest sporting organisations and brands on issues of corruption, governance and human rights.Jaimie joined Andrew Montesi from PickStar (and Off-Field podcast host) and Virginia Hyland from Hyland Communications Group to discuss the ethical issues around sport, sporting culture, whether fans care about bad behaviour and how the industry needs to change to foster trust.PickStar is the best place to book sports stars and personalities for any event, campaign or engagement you can imagine.Choose from over 850 stars past and present, PickStar works fast with ANY budget. Visit the PickStar website now - http://pickstar.com.auOff-Field focuses on the world of sport outside of the arena with the people who make it happen. Hosted by James Begley and Andrew Montesi.Find out more:Sign up to our mailing list and contact us here - http://off-field.coJoin us on Facebook - http://facebook.com/offfieldpodcastSend us an email - amontesi@pickstar.com.au

Eileen Bell was Australia’s first professional female gamer in Australia before becoming an eSports consultant and senior manager of innovation at BT Financial.Eileen has been one of the pioneers of eSports in Australia, an industry now reportedly worth around a billion dollars globally, with hundreds of millions of fans, and capturing the undivided attention of the lucrative 18 to 34 year old demographic.And yet, despite the staggering numbers and waves of momentum for eSports, there’s still plenty of cynics who aren’t taking eSports seriously.In our interview side of stage at Mumbrella Sports Marketing Summit, Eileen addresses the challenges and talks about where eSports is at, its evolution, stereotypes and gender. She also talks about where esports is heading, in Australia and globally.You can book Eileen Bell through PickStar, the best place to book sports stars and personalities for any event, campaign or engagement you can imagine.Choose from over 800 stars past and present, PickStar works fast with ANY budget. Visit the PickStar website now - http://pickstar.com.auOff-Field focuses on the world of sport outside of the arena with the people who make it happen. Hosted by James Begley and Andrew Montesi.Find out more:Sign up to our mailing list and contact us here - http://off-field.coJoin us on Facebook - http://facebook.com/offfieldpodcastSend us an email - amontesi@pickstar.com.au

Australian sports stars shared their sports marketing perspectives, insights and experiences in a live panel discussion at Mumbrella Sports Marketing Summit 2017. Panel moderator and Off-Field host James Begley was joined by a couple of gold medallists, Australia's men's hockey captain Mark Knowles and Rugby Sevens star Emma Tonegato, along with Australian Diamonds' Caitlin Bassett, who was fresh from winning the netball premiership with the Sunshine Coast Lightning, and Robbie Cornthwaite, the A-League veteran who has played for the Socceroos and spent six years playing football in Asia. The panel talked about how athletes work with brands on marketing and social media campaigns, shared their own experiences working with sponsors, along with the broader challenges of performing on the field while trying to make a living. We're sharing a number of interviews and discussions from Mumbrella Sports Marketing Summit on our Off-Field podcast, so make sure you subscribe to the show so you don't miss a thing. More information about the annual event: https://mumbrella.com.au/sports Want to book sports stars for an event or other opportunity?Our Off-Field podcast is produced by PickStar, the best place to book sports stars and influencers for any event, campaign or engagement you can imagine. Choose from over 700 sports stars past and present, PickStar works fast with ANY budget. Visit the PickStar website now - http://pickstar.com.auOff-Field focuses on the world of sport outside of the arena with the people who make it happen. Hosted by James Begley and Andrew Montesi.Find out more:Sign up to our mailing list and contact us here - http://off-field.coJoin us on Facebook - http://facebook.com/offfieldpodcastSend us an email - amontesi@pickstar.com.au

Just a day after the $1.84 billion, six-year deal between the AFL players and the league was signed off, AFL Players Association President Matthew Pavlich was able to cover the key facts and talking points in a fireside chat at Mumbrella Sports Marketing Summit 2017. In this discussion with Mumbrella's Alex Hayes, Pavlich also talked about the challenge of balancing the needs of rightsholders, leagues, clubs and individual players .. and much more. We're sharing a number of interviews and discussions from Mumbrella Sports Marketing Summit on our Off-Field podcast, so make sure you subscribe to the show so you don't miss a thing. More information about the annual event: https://mumbrella.com.au/sports Want to book Matthew Pavlich for an event or other opportunity?Our Off-Field podcast is produced by PickStar, the best place to book sports stars and influencers for any event, campaign or engagement you can imagine. Choose from over 700 sports stars past and present, PickStar works fast with ANY budget. Visit the PickStar website now - http://pickstar.com.auOff-Field focuses on the world of sport outside of the arena with the people who make it happen. Hosted by James Begley and Andrew Montesi.Find out more:Sign up to our mailing list and contact us here - http://off-field.coJoin us on Facebook - http://facebook.com/offfieldpodcastSend us an email - amontesi@pickstar.com.au

Lynne Anderson, CEO of the Australian Paralympic Committee, has played a key role in the growing recognition of paralympic sports and its athletes, on the back of important commercial and media partnerships ... and amazing personal stories. Lynne talks about the influence of the paralympics, which extends well beyond the sporting arena into the community and corporate sectors. But Lynne talks about the challenges remain, and why there's still a long way to go for Paralympians to gain wider recognition. We're sharing a number of interviews and discussions from Mumbrella Sports Marketing Summit on our Off-Field podcast, so make sure you subscribe to the show so you don't miss a thing. More information about the annual event: https://mumbrella.com.au/sports Want to book Paralympians for an event or other opportunity?Our Off-Field podcast is produced by PickStar, the best place to book sports stars and influencers for any event, campaign or engagement you can imagine. Choose from over 700 sports stars past and present, PickStar works fast with ANY budget. Visit the PickStar website now - http://pickstar.com.auOff-Field focuses on the world of sport outside of the arena with the people who make it happen. Hosted by James Begley and Andrew Montesi.Find out more:Sign up to our mailing list and contact us here - http://off-field.coJoin us on Facebook - http://facebook.com/offfieldpodcastSend us an email - amontesi@pickstar.com.au

The hunger for data in live sport, in real time, is insatiable. And the demand is not just from top sports clubs looking to extract insights about their elite athletes, but also from broadcasters and fans.At Mumbrella Sports Marketing Summit 2017, we sat down with Simon Farrant and Declan Gallagher from Perform Group. Perform Group, a global sports content and media company, extract incredible data insights sought after by the world's biggest sports clubs, media organisations and companies. Simon and Declan share what they've learned, the growth of 'datatainment' and the possibilities ahead for data and sport. We're sharing a number of interviews and discussions from Mumbrella Sports Marketing Summit on our Off-Field podcast, so make sure you subscribe to the show so you don't miss a thing. More information about the annual event: https://mumbrella.com.au/sports Off-Field is produced by PickStar, the best place to book sports stars for any event, campaign or engagement you can imagine. Choose from over 700 stars past and present, PickStar works fast with ANY budget. Visit http://pickstar.com.au. This episode is hosted by PickStar's Andrew Montesi and James Begley. Off-Field is more than just a podcast. We host regular meet-up events and live interviews for people interested in the world of sport outside of the arena. Find out more: Sign up to our mailing list and contact us: http://off-field.co Join our sports marketing and business group on LinkedIn: https://www.linkedin.com/groups/13504358 Join us on Facebook: https://www.facebook.com/OffFieldPodcast Email enquiries: amontesi@pickstar.com.au

The NFL's Seattle Seahawks have about 9 million followers on social media, and a fan engagement strategy that's the envy of sporting clubs around the world. Kenton Olson is the Director of Digital and Emerging Media at the Seahawks, and Off-Field caught up with him at Mumbrella Sports Marketing Summit 2017, where he was the event's keynote speaker. We talked to Kenton about why he doesn't care much for engagement on social media, optimising for outcomes, the keys to content strategy, getting buy-in from athletes and much more. We're sharing a number of interviews and discussions from Mumbrella Sports Marketing Summit on our Off-Field podcast, so make sure you subscribe to the show so you don't miss a thing. More information about the annual event: https://mumbrella.com.au/sports The Off-Field podcast is produced by PickStar, the best place to book sports stars and influencers for any event, campaign or engagement you can imagine. Choose from over 700 sports stars past and present, PickStar works fast with ANY budget. Visit the PickStar website now - http://pickstar.com.auOff-Field focuses on the world of sport outside of the arena with the people who make it happen. Hosted by James Begley and Andrew Montesi.Find out more:Sign up to our mailing list and contact us here - http://off-field.coJoin us on Facebook - http://facebook.com/offfieldpodcastSend us an email - amontesi@pickstar.com.au

Australian sports stars joined James Begley for a discussion about sports marketing and branding at the Mumbrella Sports Marketing Summit 2016. The panel: - Ed Cowan, cricketer, former Test batsman - Sharni Layton, Australian Diamonds netballer - Carol Cooke, Paralympian - Mark Mathews, big wave surfer - James Begley (moderator), PickStar founder, Rooster Radio co-host, former AFL footballer It was a fascinating and insightful chat with intelligent and thoughtful athletes. There's a lot to learn here about their worlds, and how brands and the community can best engage them. Among the issues discussed: - Sexualising female stars - Sponsorship and funding issues for Paralympians - Cricket Australia "controlling" player brands - Creating compelling content with athletes - How to best utilise athlete ambassadors - Much more! PickStar is the place to connect with sports stars and high profile people for any commercial engagement or experience you can imagine, and was was proud to work with Mumbrella to pull this panel together. Check out http://pickstar.com.au . For more information about Mumbrella editorial and events: https://mumbrella.com.au/ Rooster Radio is hosted by Andrew Montesi and James Begley. Connect with Rooster Radio - sign up to our mailing list and join our Facebook community: http://roosterradio.biz http://facebook.com/roosterradioHQ For media, content and marketing services, visit: apiroconsulting.com (Andrew Montesi) For leadership and and high performance services, visit: jamesbegley.com.au (James Begley)