Podcasts about True north

Stellantis' CMO Raj Register talks about building consistent storytelling across channels, what she's learning from AI and why she's obsessed with connecting marketing action to tangible business outcomes. Episode TranscriptPlease note, this transcript  may contain minor inconsistencies compared to the episode audio.Damian Fowler (00:00):I'm Damian Fowler.Ilyse Liffreing (00:01):And I'm Ilyse Liffreing.Damian Fowler (00:02):And welcome to this edition of The Current Podcast.Ilyse Liffreing (00:09):This week we're delighted to talk with Raj Register, the Senior Vice President and CMO for North America at Stellantis, one of the biggest names in the global auto industry.Damian Fowler (00:19):That's right. Stellantis is the powerhouse behind iconic brands like Jeep, Dodge, Ram, Chrysler, and so many more.Ilyse Liffreing (00:26):And as our North American fans may be well aware, stellantis just ran off one but two high profile spots at the Super Bowl in February, both featuring major celebs,Damian Fowler (00:37):Glenn Powell as Goldlock in the Ram Super Bowl commercial, and Harrison Ford who rarely appears in ads starring in the Jeep commercial.Ilyse Liffreing (00:45):Let's get started.Damian Fowler (00:51):The first thing I want to ask you, Raj, is how did it all come together?Raj Register (00:55):Yeah, that's a great question and not the most straightforward way that many would think. So at Stellantis we have something called a jump ball. And Jump ball basically means that we curate several agencies and we allow them to pitch and based on the pitch how we brief them and whoever comes up with the best idea pretty much wins the business. So for this past Super Bowl, we spoke to around 35 plus agencies and we were able to round them out to the best two, one for Ram, one for Jeep. So we go through several rounds of creative, we determine what's the best story, how does it really relate to our business? And from my perspective it was what's the best creative outside of that? Then what's the best thing that will help give us more runway past the Super Bowl? So outside of the creative is the business aspect and how are we going to perform and make sure that it delivers upon all of our goals.Damian Fowler (01:56):Now everyone knows, I guess at this point that the Super Bowl ad spot is one of the most coveted in the world and one of the most pricey I suppose. But wanted to ask you why was it important for Stellantis? I mean, you're the only order maker as I understand it, to have a spot during the game this year. Why was it important for you?Raj Register (02:14):There's a lot of dialogue around why were we the only one. I saw it as an incredible opportunity for us to be auto exclusive. When do you get to do that? During Super Bowl? It was really important for us to show up, not only to show that we're here, not only are we American born and we are proud of our brands, but when we think of everything we have to offer to our consumers, we wanted to leverage this as an opportunity to tell that story and give them an indication of who we are. And it was almost like a reintroduction back to America as well as supporting our UAW workers, supporting our dealers, supporting our employees. So I think it was a rally cry for us to just let everyone know that we're here and we're here to stay.Ilyse Liffreing (02:58):That's awesome. And such terrific actors in both of the commercials, Glenn Powell and Harrison Ford, and I feel like they speak to definitely different generations obviously of fans and types of moviegoers potentially. What were the main challenges of securing the talents?Raj Register (03:16):Gosh, so Glenn Powell, so we already have an established relationship with him for Ram. He did a really nice job with us for our integration that we had with Twisters. And so for him it was more of a natural fit. He has this serious nature, but he's also very funny. And so when we came up with the idea of Cody Lakson the Three Bears and using that old American fairytale to help bring to life something really cool and unique glim, I mean it was like a no-brainer, like let's extend this relationship because he's easy to work with, but then also he brings a lot to the table to help us with bringing things to life. So he was very involved with making sure that our script and how things showed up were authentic to him. But then also because he knows us as a brand, he knew certain things to lean into.(04:03):So he was a really good partner in that way. Harrison Ford was a lot more difficult for us to secure. So quite frankly, and if you've looked at any of the behind the scenes that were done, Harrison talked about his first answer was No, Olivier and a group of us went back and he started with a different script, one that paid homage to Harrison Ford, but then also related to us as a brand and the freedom of America. And so once we were able to align on the idea and have a script that Harrison actually reacted to in a positive way, he actually reviewed it with his wife and she said, now that's good. Then it was a matter of, okay, well who's the director who could work with him and make sure that this comes to life in the way that he's proud of as well as us? We tap James Mango and that was incredible. So they already have a really good relationship. Mango did four versus Ferrari, so he has this really extensive background in movies, but for commercials, this was, I believe it was his first one. And so just balancing the star power of Harrison, Mangold and Olivier, it was like the trifecta of greatness I would say. But it took a while for us to get to where we needed to be. We shot our Super Bowl at three weeks before,Ilyse Liffreing (05:24):Which that is a tight turnaround.Raj Register (05:27):It's a lot of pressure, but being on set and getting everything together, Harrison was amazing, but that one was definitely a day by day, how are we going to get this done? And just making sure that he felt comfortable with the commercial and it came out better than I could have expected. But that one definitely was a challenge, but in a good way.Damian Fowler (05:48):And it's interesting to note that Harrison rarely does commercials, so it was an amazing coup for you to getIlyse Liffreing (05:53):Him. Totally. And yeah, it's great that it came, but it's also a great example of the brand campaign overall because it's the power of choice and why was this the right message for the moment?Raj Register (06:08):Yeah, so just to clarify, so power of choice was our Ram ad and freedom of choice was our G ad. And so the reason why we chose those bookends of power and freedom one is it's the breadth and the quilt of America being able to make a choice and be happy and stand up for whatever it is that you want or whatever you believe in. The other part was is as we think about the way the automotive business is changing, there's a lot of energy around what type of vehicle should you choose? And our stance at Stellantis is, one, we want you to love our brands and our vehicles first, and then you make a choice as far as what platform or what energy you want. In both commercials we were able to highlight our ice vehicles, which is our gas hybrid and all electric.(07:04):With that being said, it's hey, making a choice should be fun. There's a lot of negative feedback around Bev versus not, or should you have a gas vehicle versus not. And for us it's you have the freedom or power to choose the vehicle that's best for you, and we want to make sure that you make a choice with us and giving customers the education of we are a company for a person like you and we just want you to choose with us. And so that was the premise of it and we were able to do it on one end very humorously. And the other was more around the freedom and pride of being American and being able to make a decision for yourself.Damian Fowler (07:43):Now, one of the most interesting things about the Super Bowl this year was that it was also streamed on Tubi, which is Fox's fast channel. And I wanted to get into this in terms of the campaign. How did you think about and come up with a digital strategy around that that goes beyond the second quarter ad?Raj Register (08:03):Yeah, so I'll just say even for the day of, it was interesting because being at Super Bowl, I got a chance to see what was happening on the two B app and really being able to just see the integration and being able to not only see our ad live, but also our halftime show. So that was incredible to see live TV while you're on the spot because it's a different experience. What consumers see at home is not the same as what you see in the stadium. The important thing for us was leveraging all opportunities from TV to streaming to social, to tell a complete story. And we want it to be just, okay, here's the TV spot and move on. How can we leverage other avenues to make sure that our story is getting out there and then continuing the story with our consumers or those that are interested in learning more. Yeah, there's a group that are watching on TV or in a environment where they're in a sports bar or something like that, but you also have these other group of customers that are watching on their phones. And so that's why it was important for us to leverage all avenues and all media channels to make sure that our collective 360 story was getting out there.Ilyse Liffreing (09:11):Totally. Did you know that it was going to be streamed on Tubi when you first made the buy?Raj Register (09:17):No, we didn't. And so I learned when I was in the suite with Fox Sports, and so they came and said, Raj, you can see everything live and here's how everything works. And so I had everything set up and it was really nice to see. So I was trying to balance be here in the moment, but then I was enthralled by Tubi and so throughout breaks and things like that, I was very much so engaged. So it was a surprise and delight for me and something that I'll definitely continue to leverage as we look at our media buying practices in the future.Ilyse Liffreing (09:49):Totally makes sense. Curious about how those overall numbers added to the results of the Super Bowl spots. And on that note, let's get into those results with the overall takeaway. First off, what was the reaction to the campaign overall?Raj Register (10:04):That one, we did something a little bit different than we typically do. So what we have normally done is Super Bowl is the coveted day. We don't do teasers as a company. Everyone sees it at the same time and it's under lock and key. And we tried something a bit different this year. So for Ram, we created some teasers and so we went live with our teasers a week before Super Bowl, and then on the Wednesday before we had an opportunity with the Today Show to show the entire commercial and really start some of the excitement and engagement before Super Bowl. From a press standpoint, the world knew or people knew that we would have a Jeep spot and we kept up with our previous practice of everything's under embargo, so no one knew that one, we had Harrison Ford or we had a two minute spot.(10:56):And so it was a complete really surprise to most people. And so to have that go live during the Super Bowl itself, I mean that just took off from a social sentiment standpoint. Me being a former Ford employee, I got so many text messages because the last line where Harrison talks about loving his Jeep even though his name is Ford, that was quite the zinger. And so everything that we've seen so far has been overwhelmingly positive. Positive sentiment for Jeep was 99%, and for Ram it was 98%. From a global PR standpoint, over 10 billion for ram, we had over 200 million views for Jeep, over 106 million views on social channels. So many recognition and rewards. Ad blitz was one where we were number one spot for Jeep, and so they just keep coming in. And so those are the things that you know, did the right thing.Ilyse Liffreing (11:52):Yeah, those are fantastic numbers.Damian Fowler (11:54):Amazing. I guess it's fair to say you hit your metrics for successRaj Register (11:58):For game day and right after. So another thing that we did differently this time is that we have usage rights for 90 days after Super Bowl, so it wasn't just a day of and done. We're leveraging the content for some localized messaging. We leveraged our websites CRM and really doing a complete 360 after the fact. So we'll have a postmortem after the 90 days of our campaign, which is something very different for us. And having cut downs and really being able to support more product and storytelling key, why buy messaging? And it's something that I think will be pivotal for us as a company and really set the stage for how we do things in the future.Damian Fowler (12:42):I'd love to zoom out a little bit. You have many iconic brands on your watch, not just Jeep and Ram, Dodge Chrysler and also European brands too. I wanted to ask you though, how do you balance your marketing across so many different brand identities while also sort of keeping in-house that cohesive idea of strategy for the whole company?Raj Register (13:05):At a company Stellantis where you have essentially a house of brands, you have the very all American Chrysler, Dodge, Ram G brands, and then Alpha Mayo and Fiat, each brand has its own DNA. And that's how I see it is the DNA is what sets the stage for the fabric of how that vehicle or how that brand should show up. And we need to be tried and true to that. Many times we get ideas and an agency may pitch us and it might be a great idea and say for example, they pitch us for Chrysler and it comes across as Dodge. I say that's a great idea, but it's very dodge, it's very brotherhood, badass speed power for Chrysler, more of the family with Pacifica and capability and off-road with Jeep and Ram also having capability. It's the only brand that has, and basically in the world that only does pickup trucks.(14:03):And so when you think of all those things, each brand has its own identity, and so you don't have to mix and match things. As individuals, we have our own personalities and as families, we have our own DNA. That's how I see the brands. And so that part to me is fairly easy to really just understand and make sure that there's clear lines of delineation. When I think of marketing though, there's best practices and there's things as a company that we know to be true. When we think about, for me, I have things that are considered either above the line or below and just really understanding what investment, what media channels, what optimization, what tactics are necessary for us to be successful with a particular nameplate or launch. And ensuring that I have a complete cohesive plan and really establishing what are my KPIs and goals and things that I need to make sure that I'm accomplishing.(14:58):If there's something that needs to be communicated and it falls below the line where we have maybe digital only or we're doing only experiential, really understanding what are my priorities, what am I trying to deliver upon? And then holding true to that. So as a company, having marketing rigor and expertise around what it is that we really need to establish as far as a North star. And then also working with our brand heads on does this meet the brand? DNA does it meet our customer goals? Does it meet our key why buys? And then you move forward. And so a lot of things we do are collaboratively. So it's not the marketing team on our own just driving things and bringing things out the door. It's how are we establishing what's necessary for us to be successful? And at the end of the day, it is about sales and share and making sure that we have a positive sentiment in the market and people are shopping us.Ilyse Liffreing (15:54):Speaking about shopping and digital, today's consumers are really omnichannel in their approach to shopping. How has that shift really impacted marketing in the auto sector? Is AI and automation having an impact on that approach?Raj Register (16:12):So I would say I don't know if AI necessarily has an impact as a compliment. And so what AI does, and when you think of omnichannel, it allows us to do things faster, more agile, more targeted, more regional focused. And so when I think of how customers consume things many times it takes them seeing something in many different places and how are we collectively telling a story and really understanding what part of the funnel are we leveraging, what channel for and ensuring that we're doing it in the most authentic way that is not overbearing to someone that's receiving it. But to me I see it as how are we taking them down the funnel? So if on TV I'm leveraging a brand campaign for excitement and engagement, but then when a customer sees a similar ad or a version of it at the digital level where they're now as a call to action where we're saying, Hey, learn more, there's a call to action for either building price or learning more about our features and options.(17:17):And then when you get to the deal level, allowing them to be the closer of the play. And so all of these things should be, as I said, in compliment with one another. Whenever we create something, we leverage AI to help us with not only creating faster content in a way that gives us that agility, but then we also use it for our data and our forecasting for our modeling and how are we leveraging our media channels, and then also how are things performing and then helping set the stage for, well, you did this component very well, how do you go deeper in a particular audience or market to help establish what success really looks like? And so I think AI is very complimentary in a positive way to really help establish not only from a content perspective, but when you think about performance, it definitely helps guide it from a forecast standpoint what we should expect or how we should leverage certain investments.Ilyse Liffreing (18:18):Certainly, and it's hard enough obviously to differentiate the brands from each other and keep true to their own brand guidelines, but as a marketer, you have to also differentiate your brands from competitors like GM and Ford and Tesla. What shapes basically your approach to that,Raj Register (18:43):The brand, DNA, when you have that and it's rooted in everything you do, we don't have to worry about looking or sounding like someone else because we know who we are. And that when you have that as your true north is very easy to really understand who you are and where you show up. Now when I think of brand health and brand sentiment and things that we need to listen to customers on, so for example, if we have feedback that's saying our brand is beloved, but customers don't understand our features and technology or they don't understand capability or they don't understand certain components, we use that as data to help us with our storytelling, especially at the tier two and retail level, to really start leaning into things that maybe we're missing the boat on, especially if it's something that we believe is a key factor as to a why buy. But when I think of a Tesla or a Ford or a gm, they have their own brand identities as well. And so trying to chase or be them is not the answer. Many of our brands have been in place for decades. I mean, Chrysler will be coming up on its hundredth anniversary at this point. We know who we are. And holding true to that I think is the most important thing you can ever do as a brand and as a marketer.Damian Fowler (20:07):I love that answer. When you know who you are, that's what you lean on. And I think that goes for individuals too in lots of ways. Not to get too psychological about this, but it is a true, it's true. Yeah, it's true. I know that there's a question here about, and maybe that's the answer to this next question, but when things are changing, big picture, macro conditions, global economy, which has a big impact on the auto industry, how do you as a marketer stay focused?Raj Register (20:35):Yeah, and that's an interesting question because when you think of macroeconomic factors, it can be competitive actions. It could be things like tariffs. There's all these things that you need to take into consideration. And the things that we can control, the controllables, I always make sure I understand what those things are. The things that I can't control are the things that I consider noise, meaning there's disruption and people don't like Stellantis because of X, Y, and Z, or this decision was made, we had a lot of leadership change over, we can't digest all of that. And so what I try to do is make sure that whatever plan is done soundly, it's inclusive of any key stakeholders that are necessary to help us make whatever decision it is that we're going to market with. And then also having consistency. And so yes, there's external things that we need to have into consideration, but if we run our business and change day by day, fly by fly, we'll be a weather report. We won't be able to really hold true. So for me, having consistency and sticking to a plan, now you need to have some agility in there to account for things that are more major. But when I think of major versus minor, I try to keep the minors at bay plan for the majors as much as I can, but then hold true. The more you're consistent and the more you have a plan that you stick to, the better success you have.Ilyse Liffreing (22:08):So it said marketing is a balance between art and science. Do you agree?Raj Register (22:14):A thousand percent. A thousand percent. So when I think of art and science one, that's my background. So I have an engineering background, very much science. And then when you have the marketing piece, there is science there, but there's a lot of art. And when you bridge the two together and you know how to yin and yang the two, it works. While I love data, I love to make sure that things are technically sound. I also recognize that there's art in here that you can never discount. And so I think it's an important balance to respect both parts of it. And when you're able to marry the two together, that's where I think the magic happens.Damian Fowler (22:54):What are you obsessed with figuring out right now?Raj Register (22:57):I'm obsessed with figuring out modernization of marketing. And when I say that it's what are the disruptive things that are not necessarily on the map? So we have a voiceover talent that we use for G, and this is a recognizable voice, and we've used this same individual for over a decade. He got into a car accident and his vocal cords were damaged, we had a decision to make. It's going to be a different voice that we maybe don't want to necessarily use. This wasn't the decision, or could we leverage technology using AI to recreate his voice, get him into an agreement, still going to compensate and all of those things. But how do we continue with ensuring that there's a human part of this? We use the technology, but we were able to still move ourselves forward. And so that's an example for me of I'm obsessed with how do you create opportunities? And again, it goes to the art and science to create things that may be a challenge that you can fix quickly, or are there things that I'm not thinking about that are very different and disruptive that I can start grounding myself on today because it's going to be even more relevant in five years.Ilyse Liffreing (24:20):What if you had an unlimited budget? What would be your marketing dream? What would you doRaj Register (24:27):If I had an unlimited budget? Really being able to establish a true footprint that gave true indication of what things are necessary for all consumers, whether they're African-American, Hispanic women, millennials, whoever it is, being able to create very bespoke one-to-one communications for them at the stage and at the channel that they need to make a decision. I think being able to create something like that and really understanding what's necessary, what drives someone, and then being able to truly correlate a marketing action with a true business sale impact, whatever the call to action is, I think it would be huge. Right now, we guess we say, okay, there's all these things. They clicked on an ad, they did X, Y, and Z, but we don't always know, especially for a big purchase for online things, that's easier to track. But when I think of true decision making, what are the things that really triggers individuals to make a choice and be able to correlate it to business results, I think is something that I've not yet seen done. And if I were to be able to crack that code, I'd be winning. So I think that's limitless.Damian Fowler (25:50):So Eli, what were your kind of thoughts off the back of it?Ilyse Liffreing (25:54):Yeah, I really liked how she talked about consistency, especially being a brand that is so prevalent in today's culture. She said, the more you're consistent, the better for customers because customers can see if you're not. Basically, she said, if we change every day, we're just going to be like a weather reports.Damian Fowler (26:15):That was very grounding. And I think when you talk about omnichannel campaigns and you think about the consistency of the brand across all of those channels, that's got to be a huge factor. The thing that resonates with me about that too is the fact that she talked about the DNA of each brand in her portfolio, whether it be Ram or Jeep, and just knowing that that was kind of a revelation to me. You can lean back on that idea. And I thought that kind of idea of when you know who you are, things are easy at is easier. So that was something that really stuck with me. And then there was one other thing she said that clarity of thought when she said it's what now, so what? Now what? And I just thought that was a really nice way of structuring the way a marketing campaign might be planned and then how it might roll out.Ilyse Liffreing (27:03):I also liked how she talked about the balance between art and science, whether data only tells us so much, but you got to lean into things with your heart as well.Damian Fowler (27:10):Hearts and minds, right? That's the old adage.Ilyse Liffreing (27:13):That is. That's it for this edition of the current podcast.Damian Fowler (27:19):This series is produced by Molten Hart. The Current Podcast theme is by loving caliber, and The Current team includes Kat Vesce and Sydney Cairns.Raj Register (27:26):And remember the brand DNA. When you have that and it's rooted in everything you do, we don't have to worry about looking or sounding like someone else because we know who we are.Damian Fowler (27:39):I'm Ilyse, I'm Damian, and we'll see you next time.

Earth's spin could power the future—and Giza might've done it first! In March 2025, Princeton's breakthrough pulled free electricity from Earth's rotation—17-18 microvolts, no fuel, just spin (465 m/s at the equator, 402 m/s at Giza) vs. a static magnetic field. What's Earth pushing against? Modern physics flops: “mass has inertia,” no why. My Mach-aether theory says it's cosmic pull, not spacetime. Scale this up—limitless energy! Then, Giza's 2025 radar find: 648-m wells, 80-m cubes. Ancient generators? True north since 2580 BC—spin's the key. Redshift's drag, no dark BS—just aether. Subscribe for more!Links: Princeton Paper 2016: https://link.aps.org/accepted/10.1103/PhysRevApplied.6.0140172025 Paper: https://journals.aps.org/prresearch/pdf/10.1103/PhysRevResearch.7.013285 Chris Lehto is a former F-16 pilot with 18 years of experience in the Air Force. He managed multi-million dollar simulator contracts, was an Electronic Attack SME for the Aggressors (OPFOR), and commanded the US Detachment at TLP for NATO Fighter Pilot Training. Chris fought in Iraq for 5 months in 2006. He spent 3 years in Turkey as an exchange pilot and is fluent in Turkish. Chris is also a certified crash safety investigator, having investigated Air Force accidents for four years. Lehto has a Bachelor of Science in Chemistry-Materials Science from the Air Force Academy and a Master's in Aeronautical Science from Embry-Riddle University. He was stationed in various locations worldwide, including South Korea, Italy, Alaska, Turkey, and Spain. Lehto's YouTube channel, "Lehto Files," focuses on Unidentified Aerial Phenomena (UAP) research, future tech insights, and sharing knowledge. His approach is scientific and aims to illuminate these phenomena and provide informative content. He also shares his expertise on aviation safety and accident analysis. Lehto believes in the power of open dialogue and the importance of a censor-free internet. Lehto covers a range of topics, including: • Analysis of aviation accidents, such as the collision near Ronald Reagan Washington National Airport. • Identification of drones, drawing on his Air Force security forces experience. • Insights into Alternate Physics - promoting his Fractal Holographic Universe Theory • Discussions of UAPs and related topics. • Insights into space exploration, including his experience at the launch of SpaceX's Starship SN25. #gizamysteries #freeenergy #ancientegyptJoin this channel for exclusive access: https://www.youtube.com/channel/UCVNKdkLzWuy1oLuCuCv4NCA/joinFollow on social X: https://x.com/LehtoFiles TikTok: https://www.tiktok.com/@lehtofilesFacebook: https://www.facebook.com/profile.php?id=100090658513954Instagram: https://www.instagram.com/lehto_files/reels/ Support the channel and get exclusive content at https://www.patreon.com/chrislehto Invest in UAP Society NFTs! - https://opensea.io/collection/uapeezSharing my referral link for when you order your Tesla. You'll get 500 € off the purchase of a Tesla product. https://www.tesla.com/referral/christopher39105Donate eth to: chrislehto.eth full ETH address is 0x26E3c9b2A5E5b6B7FB54f5F0120B0E4840EB7B24Become a supporter of this podcast: https://www.spreaker.com/podcast/lehto-files-investigating-uaps--5990774/support.

Special Guest Bishop Fred Adetunji joined us this month at our True North Revival. | Recorded April 4, 2025 | Thank you for listening to this podcast from The Summit Edmonton Church. We hope you're blessed and encouraged by this message. | To learn more about The Summit Church, you can visit our website at: www.thesummitchurch.ca

BONUS: X-Matrix and Obeya: How to Make Strategy Visible and Actionable for Everyone with Jim Benson and Karl Scotland In this BONUS episode, we explore the groundbreaking work of two renowned agilists - Karl Scotland and Jim Benson. Together, they've developed innovative approaches to making strategy accessible and actionable across organizations. We delve into how their combined expertise in X-Matrix strategy deployment and Obeya visualization creates powerful frameworks for aligning teams and keeping strategic conversations alive throughout execution. The Genesis of Strategic Visualization "It's not about whether agile works or not. It's about whether your business is being successful." Karl Scotland shares how his journey from tactical agile practices to strategic thinking began with a deceptively simple question: "How will we know if this agile thing is working?" This fundamental inquiry exposed a common gap in organizations - the disconnect between implementation methodologies and measurable business outcomes. Karl explains how this led him to develop the X-Matrix, a powerful visualization tool that connects true north, aspirations, strategies, tactics, and evidence on a single page, creating coherence across organizational efforts. Jim Benson reflects on his complementary path, observing how organizations often focus intensely on transformations without creating clear alignment between corporate needs, team activities, and customer value. This absence of a "full story" connecting strategic intent to daily work leaves teams uncertain if they're actually doing the right things. Jim highlights how their combined approach addresses this critical gap through collaborative strategy development and visual management. Seeing Strategy, Tactics, and Work in One Place "Strategy has often been things that C-level people do when they go on a retreat to Cancun...and everybody's like 'why?' and they're like 'Cancun'...the story of how that came about isn't there." Karl and Jim introduce their innovative approaches to making strategy visible and actionable. The X-Matrix provides a powerful framework for capturing the five key elements of strategy (True North, Aspirations, Strategies, Tactics, and Evidence) on a single sheet, showing how these elements correlate. This creates a comprehensive strategic story that answers what an organization is doing, why they're doing it, how they'll know it's working, and what success ultimately looks like. This strategic framework then comes to life in the Obeya room, which Jim describes as a physical or virtual space containing a family of visualizations. These include value stream maps, A3s, time series data, personal Kanbans, collaborative problem-solving tools, and KPIs - all designed to support the execution of the strategy articulated in the X-Matrix. By bringing these elements together, teams can maintain a living strategic conversation, allowing for continuous learning and adaptation based on real evidence. In this section, we also refer to:  Esko Kilpi's Interactive Value Creation blog, where he explores different aspects of value creation, including how conversations are the core interaction pattern. The Catch-ball process from Lean The Backbriefing, From Stephen Bungay's book The Art of Action   Maintaining Living Strategic Conversations "You don't create an annual strategy, but you create a living strategic conversation within the organization." The power of connecting X-Matrix and Obeya approaches lies in their ability to catalyze and sustain meaningful strategic conversations. Karl describes the X-Matrix as an "architecture for your Obeya" and emphasizes the importance of continuous strategy development rather than static planning. He introduces concepts like "catch-ball" from Lean and "backbriefing" from military commander Stephen Bungay, which create feedback loops to ensure shared understanding and effective execution. Jim highlights how this approach transforms strategy from an annual event into an ongoing dialogue where everyone can see how their work connects to larger goals. He emphasizes the importance of choosing language carefully, noting his appreciation for Karl's use of "evidence" rather than "metrics" - a subtle but significant distinction that encourages learning and psychological safety rather than mere measurement. This creates environments where people feel safe to discuss what's actually happening rather than hiding problems. The Changing Landscape of Agile and Strategy "I want people to own the process themselves, which is the agreements of how they will interact, and then they deploy tools like their Obeya to facilitate that process and those interactions." When discussing the recent PMI and Agile Alliance merger, both speakers offer thoughtful perspectives on the evolution of agile methodologies. Jim describes this as part of an ongoing commodification of agile practices, suggesting that we're entering a post-framework era where teams can draw from multiple approaches to craft ways of working that suit their specific context rather than adhering to rigid methodologies. Karl reflects on how the early agile community started with like-minded people coming together to share ideas and be "heretics," but eventually evolved into larger, more commercially-driven conferences and organizations. He sees the future in smaller, more focused communities of practice developing around specific interests or approaches - like the collaboration he and Jim have renewed with their course and strategic visualization work. Creating Professional Engagement Through Visualization "The word 'evidence' is a painfully poignant word... Evidence is something that grows over time based on investigation." A fascinating insight from this conversation is Jim's observation about the transformative power of visualization and language in creating psychological safety. He notes that when organizations approach their Kanban or Obeya with a learning mindset - seeking evidence rather than just tracking metrics - the entire conversation changes. Problems become opportunities for learning rather than failures to hide. Karl's careful choice of terminology in his TASTE model (True North, Aspirations, Strategies, Tactics, Evidence) reflects this intention, deliberately moving away from terms like "annual targets" or "process metrics" to encourage more holistic thinking. This approach helps create environments where strategic conversations can flourish across organizational boundaries, keeping everyone aligned on both direction and progress. About Karl Scotland and Jim Benson Karl Scotland is known for his groundbreaking work with the X-Matrix, integrating Agile principles with strategic planning. His innovative approach focuses on aligning True North, aspirations, strategies, tactics, and evidence into a single, collaborative visualization. Karl has extensive experience helping organizations develop continuous strategy development practices that connect strategic intent with execution. You can link with Karl Scotland on LinkedIn. Jim Benson is the visionary author of Personal Kanban and The Collaboration Equation. Jim's expertise lies in collaborative management, visualizing work, and fostering humane, team-driven environments. Through his work at Modus Institute, Jim helps organizations create systems that support continuous improvement and meaningful workplace conversations. You can link with Jim Benson on LinkedIn.

Think back to the time you were spiritually dead…or maybe you feel that way right now…Jesus came to defeat that spiritual death and physical death! He came so you and I could be spiritually alive in Him! In today's message, Pastor Gary will share some of what Jesus accomplished on the cross and what that means for you. Death is no longer a worry, your unending cycle of sin is no longer a concern, Jesus Christ defeated all your worries on the cross…and He did so with YOU in mind!

We haven't dropped an episode an a week so let's take a look back to our conversation with Wally Wilson. We catch up with Wally to see what he's been up to and chat about his two feature wins he picked up last season. One in the Sunset Speedway Modifieds and one in the OSCAAR Modifieds.

In 2024, U.S. healthcare and pharma ad spending will top $30 billion—but how much of it actually drives results? In this episode, Chris Boyer and Reed Smith dig into the hidden inefficiencies in health system media budgets and ask a bold question: Are we investing strategically, or just fueling the machine? They dive into: Why Media Waste Persists – From inherited budget models to disconnected teams and shallow KPIs, the current approach to digital spend is full of cracks. The Illusion of Strategy – Why having a media plan isn't the same as having a strategy—and how vague goals and channel-first thinking lead to missed ROI. The Hidden Costs of Poor Alignment – From creative mismatches to lack of CRM integration, unmeasured waste is hiding beyond the dashboard. Agency Transparency & Trust – What health systems need to know about principal media buying, opaque reporting, and misaligned incentives. They're joined by Jane Crosby of True North, who shares her performance marketing playbook: how strategic bid management, integrated media planning, AI tools, and smarter collaboration are turning wasteful spend into efficient, results-driven campaigns. In 2025, it's time to stop asking if media is being wasted—and start asking how to turn it into a high-yield investment. Mentions from the show:  Healthcare and pharma marketers go digital, but traditional media stays relevant Eliminate waste and complexity in your digital advertising budget - the Proxima Group Brands threw away $6 billion in wasted digital ad spend WG Content How AI search ranks healthcare content: A ChatGPT vs. Google experiment Diane Hammons on LinkedIn Reed Smith on LinkedIn Chris Boyer on LinkedIn Chris Boyer website Chris Boyer on BlueSky Reed Smith on BlueSky Learn more about your ad choices. Visit megaphone.fm/adchoices

Andrew sits down with Jin Stedge, CEO and cofounder of TrueNorth. Jin grew up in a family of owner-operators, including her dad, uncles, and grandparents, but didn't see herself in the family business. Instead, she headed to MIT, earned an aeronautical engineering degree, and built her career in consulting, HR tech, and — autonomous trucking. But Jin knew truckers had more immediate needs and that's how the industry pulled her in. In this episode, Jin also talks about:The evolution of TrueNorth, which evolved from being a carrier to an AI load board with a virtual dispatcher named Loadie, and what she hopes the business looks like five years from now.The biggest challenges of building a load board, the necessary features and qualities of an AI load board, how TrueNorth approaches fraud, and what new solutions could improve load boards.How technology should enhance rather than replace the human connection to make freight relationships more successful.Raising a $50M Series B with Sam Altman as an early backer, how she made the decisions to use the money and what she may have done differently, and best practices for staying in touch with investors, including her “Weekly Reflection.”Running the business through maternity leave and early motherhood.Follow The Freight Pod and host Andrew Silver on LinkedIn.*** This episode is brought to you by Rapido Solutions Group. I had the pleasure of working with Danny Frisco and Roberto Icaza at Coyote, as well as being a client of theirs more recently at MoLo. Their team does a great job supplying nearshore talent to brokers, carriers, and technology providers to handle any role necessary, be it customer or carrier support, back office, or tech services. Visit gorapido.com to learn more. *** A special thanks to our additional sponsors: Cargado – Cargado is the first platform that connects logistics companies and trucking companies that move freight into and out of Mexico. Visit cargado.com to learn more. Greenscreens.ai – Greenscreens.ai is the AI-powered pricing and market intelligence tool transforming how freight brokers price freight. Visit greenscreens.ai/freightpod today! Metafora – Metafora is a technology consulting firm that has delivered value for over a decade to brokers, shippers, carriers, private equity firms, and freight tech companies. Check them out at metafora.net. ***

In this episode we're delving into the importance of honesty and truth-telling in the healing process after betrayal. We'll talk about the courage required to face one's own truths and the detrimental effects of withholding honesty in relationships, and we'll explore the concept of 'mini betrayals' and how they can lead to larger issues in relationships. Key Takeaways: Honesty is essential for healing and growth. Self-honesty requires courage and vulnerability. Withholding truth creates distance and resentment. Mini betrayals can lead to larger issues in relationships. Facing our truths can lead to clarity and alignment. Silence in relationships often leads to assumptions and disconnection. Truth-telling is a commitment to authenticity. Embracing complexity in truth allows for personal evolution. Avoiding truth can lead to feelings of being stuck. Sharing truths can foster deeper connections with others. More from me: Apply to join the "Get Your Life Back After Infidelity" group program here: https://andreagiles.com/get-your-life-back/ Follow on Instagram at: https://www.instagram.com/theinfidelitycoach/ Please click the button to subscribe so you don't miss any episodes and leave a review if your favorite podcast app has that ability. Thank you! For transcripts and other available downloads, please visit Andrea's website at https://andreagiles.com/podcast/ © 2020 - 2025 Andrea Giles

All people stumble and make poor choices…even Christians…the difference is we Christians know God and are forgiven when we approach God with a humble heart! We will never get to a place where we don't need forgiveness from God, not until we're in heaven with God. In today's message, Pastor Gary will encourage you to read your Bible. Reading your Bible sets you up for success, it can reveal more of God and His plan, and it encourages you to follow after God more fiercely!

Read the blog postIn this episode, we explore how continuous improvement serves as a key pillar within a broader operational excellence strategy in healthcare. While many organizations strive to enhance quality and efficiency, real progress happens when continuous improvement is not treated as an isolated initiative but as an embedded practice within a structured system. Operational excellence provides the strategy, alignment, and leadership framework necessary to sustain and scale improvement efforts across an organization.A critical factor in achieving operational excellence is leadership commitment. Senior leaders must do more than support improvement initiatives—they must integrate them into the organization's strategic direction. This requires a shift from traditional command-and-control leadership to a coaching and mentoring approach, where leaders ask the right questions, remove obstacles, and create an environment where continuous improvement becomes a daily habit rather than a series of isolated projects.For continuous improvement efforts to be sustainable, organizations need a well-defined management system. Operational excellence replaces traditional project-based thinking with a structured approach that ensures improvement initiatives are aligned with long-term goals, also known as the organization's "True North." Without this alignment, improvement efforts risk becoming fragmented and disconnected from the larger mission of delivering safe, high-quality, and reliable care.Cultural transformation is another essential element of this journey. Operational excellence recognizes that meaningful change takes time, requiring organizations to "slow down to speed up." Rather than rushing through process changes, healthcare leaders must foster a culture where thoughtful planning and execution lead to lasting improvements. A common vocabulary around improvement efforts also helps ensure clarity, engagement, and a shared understanding among staff, reinforcing the connection between individual contributions and the organization's broader objectives.Prioritization is key to avoiding burnout and ensuring improvement efforts are impactful. Without clear priorities, organizations may scatter their resources across too many initiatives, leading to frustration and a lack of meaningful progress. Operational excellence encourages a focused approach, typically emphasizing three to four high-impact priorities that align with strategic goals and drive breakthrough improvements.Technology also plays a vital role in continuous improvement. Modern improvement platforms help teams collaborate, share data, and measure the health of their improvement culture. Real-time reporting and analytics enable organizations to identify challenges faster and address root causes more effectively, ensuring that improvement efforts lead to measurable and sustainable results.Ultimately, continuous improvement is most effective when embedded within an operational excellence framework. This integration helps healthcare organizations channel the passion of their workforce into practical, long-term solutions that enhance quality, lower costs, and improve patient outcomes. By fostering a culture where continuous progress is part of daily operations, organizations can achieve sustainable success and drive meaningful change for years to come.

Starting of a wonderful week in Oregon with True North...both the band and the duo. Songs include Don't Take Me Back, At Your Door, Extraordinary Grace, Keep The River On Your Right and Limbo

The federal election is underway and Canadians can expect to head to the polls on Apr. 24 to elect the next prime minister of Canada. A True North article investigates why Canada joining the European Union may not be such a great idea as some politicians and pundits have proposed. Tune into the Daily Brief with Isaac Lamoureux and Noah Jarvis! Learn more about your ad choices. Visit megaphone.fm/adchoices

A lot of time to the world, Christians look “wild”. People who don't know Jesus and haven't experienced Him tend to think we look crazy, but that doesn't matter! It doesn't matter what people think; It only matters what God thinks! In today's message, Pastor Gary will show you how nothing truly matters if you're obeying God and following Him! If you're aligned with God and His word and He says you're right, then no one's opinion matters. It is between you and the Lord to decide what is best!

We're coming back at you with a bonus episode from our LIVE shows from the Motorama Custom Car & Motorsports Expo. This episode we're joined by the always entertaining Jennifer Hatch to talk about the Great Lakes Legend Series as she returns as Race Director for her second season as well as piloting Big Booty Judy Friday nights at Delaware Speedway.Thank you to Peps Pro Painting for being the presenting sponsor of our time at Motorama in 2025!

In this episode of The Purposeful Strategist, Belden Menkus interviews Nik White, managing partner at Brabners, a purpose-led independent law firm in the UK. They discuss the firm's commitment to community engagement, the importance of defining culture and values, and strategies for sustainable growth. Nik shares insights on managing partnership dynamics, maintaining culture while growing, and the significance of B Corp certification. The conversation emphasizes the need for authenticity in purpose and strategy, and the power of linking career progression and rewards to the firm's values. Nik also stresses the value of deriving satisfaction from work beyond financial gain.

We need a recovery of the sacred in our secular world. Because the mental, emotional, and psychological struggles haunting society right now can't be solved without addressing meaning, purpose, and the longing for connection to something beyond ourselves.In other words, spiritual health is an essential part of mental health.An attorney, religious scholar, and university chaplain, Dr. Varun Soni is Dean of Religious Life at the University of Southern California, and is leading us back to our true north, through spacious and life-giving spiritual conversations and sacred practices that realign us to our values and identity.In this conversation with Varun Soni, we discuss:Finding the sacred in our secular culture.Religious pluralism and what it means to build trust that reaches across religious lines of difference.The transformative power of finding your “truth north”—your North Star—to orient our journeys of faith and spirituality.Varun shares six pillars of flourishing; how to align our actions with our values; and the benefit of listening to the cultural narratives and stories we tell.He reflects on the missing elements of spirituality in our understanding of mental health today, evidenced in his work with teens and emerging adults.He offers us a Hindu meditative practice to provide inner clarity, stability, and calm.And he comments on compassion and a cultivation sacred spiritual practices to counteract the loneliness, anguish, and suffering in our world.Show NotesDr. Pam King welcomes Varun Soni, Dean of Religious and Spiritual Life at USCJourney from Hindu attorney to first Hindu Dean of Religious and Spiritual Life in the U.S.“What does it mean to be Indian? What does it mean to be Hindu? What does it mean to be American? What is this Indian American experience?”1965 Immigration and Naturalization ActInspired by grandfather's connection to Mahatma Gandhi“ What it meant to be Hindu was to be like Gandhi. What it meant to be Indian was to be like Gandhi. What it meant to live a meaningful life was to live like Gandhi.”“ I continued to study religion as a way of understanding myself.”Sitting with the Dalai Lama on Mahatma Gandhi's birthdayMentorship from the Dalai LamaDeepak Chopra's influence“Interfaith trust building”University ChaplaincyWhat is thriving to you?"Thriving is the alignment of purpose and practice—it's not about arriving, but about moving in the right direction."“What is my north star, and how do I get there?”Spiritual well-being about asking the right questions, not having all the answersReligion once provided meaning, rituals, and community—now young people seek new structures"What is sacred to you? If you can't answer that, you're drifting without a compass."The urgency of time when turning 50 years old“I'm not trying to prove anything to anyone anymore.”“Put the process before the answer.”6 pillars of thriving and well-being: diet, sleep, exercise, contemplative practice, emotional intelligence, connection to natureBasic physical pillars of thriving: Diet, Sleep, ExerciseSpiritual pillars of thriving: Contemplation, Emotional Intelligence, and Communing with NatureFinding what is sacred—faith, relationships, personal values51% of USC students non-religious, 80% spiritualRecord levels of loneliness, imposter syndrome, comparison culture“Not just a mental health crisis, but a spiritual health crisis.”Loss of intergenerational religious experiences—key protective factor against depression"We took away religion and replaced it with social media, then wondered why anxiety skyrocketed."Social media fuels disconnection rather than community"We weren't built for this much bad news. Our brains weren't designed to process global suffering 24/7."“There's no right way to do contemplative practice.”Find moments built into your dayExercise: So Hum breath meditation: Inhale “So,” exhale “Hum”Using meditation as a spiritual technology or tool"You are not your thoughts—you are the awareness behind them."Identity shaped by personal narrative—"If you don't like your story, rewrite it."Telling the story of who you will become"Every individual is the hero of their own journey, whether they realize it or not."Cultural mythology, from sacred texts to Marvel movies, reflects search for meaningSpirituality helps build redemptive life narratives“There power in being part of something bigger.”The Spiritual Child by Lisa Miller—research on spirituality and mental health"It's hard to hate the people you love—universities are one of the last places where people can learn to love each other across differences."Technology and mediated relationshipsWhat is sacred to you?"Gen Z's greatest superpower is empathy, but they've never been lonelier."Building protective factors for young peopleGratitude rituals shift focus from anxiety to appreciationCare, justice, and connectionMental Health CrisisMental Health and Spiritual HealthAwe-inspiring moments—nature, music, relationships—essential to well-being"Awe, wonder, and gratitude aren't luxuries—they're survival tools."“You can't doom-scroll your way to joy. Presence and connection matter.”Religious institutions declining, but human need for transcendence remainsCreating new rituals and meaning-making for a secular generation"Spiritual health is just as important as mental health—ignore it, and you miss a key part of the equation."What is your North Star? What gets you up in the morning?How do your daily practices align purpose and action?How do the stories you tell shape your identity and thriving?Try So Hum meditation as a daily mindfulness practiceEngage in one act of gratitude—write a note, express appreciation, savor a momentIt's all too easy to fragment our lives into secular and sacred, but thriving and spiritual health require wholeness and integration of every aspect of ourselves, including our faith and spirituality.Future generations of leaders need our guidance and support in their connection to community and their search for meaning, purpose, and hope.Keep your seat-belt firmly fastened, your seat-back upright, tray table stowed, and secure your own spiritual oxygen mask before assisting others.We can counteract the outrage, anxiety, and information overload with simple, daily practices that bring stability and clarity.We thrive when we align our actions and our values, our behavior with our beliefs, and our practices with our purpose.About Varun SoniVarun Soni is the Dean of Religious Life at the University of Southern California. He received his B.A. degree in Religion from Tufts University, where he also earned an Asian Studies minor and completed the Program in Peace and Justice Studies. He subsequently received his M.T.S. degree from Harvard Divinity School and his M.A. degree through the Department of Religious Studies at the University of California, Santa Barbara. He went on to receive his J.D. degree from University of California, Los Angeles School of Law, where he also completed the Critical Race Studies Program and served as an editor for the Journal of Islamic and Near Eastern Law. He earned his Ph.D. through the Department of Religious Studies at the University of Cape Town, where his doctoral research focused on religion and popular culture. As an undergraduate student, Dean Soni spent a semester living in a Buddhist monastery in Bodh Gaya, India through Antioch University's Buddhist Studies Program. As a graduate student, he spent months doing field research in South Asia through UCSB's Center for Sikh and Punjab Studies.Dean Soni is currently a University Fellow at USC Annenberg's Center on Public Diplomacy and an Adjunct Professor at the USC School of Religion. He is the author of Natural Mystics: The Prophetic Lives of Bob Marley and Nusrat Fateh Ali Khan (Figueroa Press, 2014) and his writings have appeared in the Washington Post, Huffington Post, Crosscurrents, Jewish Journal, and Harvard Divinity Bulletin. He produced the critically acclaimed graphic novel Tina's Mouth: An Existential Comic Diary by Keshni Kashyap, which is currently being adapted as a feature length film. He also produced and hosted his own radio show on KPFK-Pacifica that showcased music from South Asia and its diaspora. In 2009, he was one of the organizers of the historic Concert for Pakistan, a benefit concert at the United Nations General Assembly Hall featuring Salman Ahmad, Sting, Outlandish, Jeff Skoll, Deepak Chopra, and Melissa Etheridge.Dean Soni is a member of the State Bar of California, the American Academy of Religion, and the Association for College and University Religious Affairs. He is on the advisory board for the Center for Muslim-Jewish Engagement, Journal for Interreligious Dialogue, Hindu American Seva Charities, Future45, and the Parliament of the World's Religion. Prior to joining USC, Dean Soni spent four years teaching in the Law and Society Program at UCSB. Born in India and raised in Southern California, he has family on five continents and they collectively represent every major religious tradition in the world. About the Thrive CenterLearn more at thethrivecenter.org.Follow us on Instagram @thrivecenterFollow us on X @thrivecenterFollow us on LinkedIn @thethrivecenter About Dr. Pam KingDr. Pam King is Executive Director the Thrive Center and is Peter L. Benson Professor of Applied Developmental Science at Fuller School of Psychology & Marriage and Family Therapy. Follow her @drpamking. About With & ForHost: Pam KingSenior Director and Producer: Jill WestbrookOperations Manager: Lauren KimSocial Media Graphic Designer: Wren JuergensenConsulting Producer: Evan RosaSpecial thanks to the team at Fuller Studio and the Fuller School of Psychology & Marriage and Family Therapy.

Friday night with the Homies Tate, Big-G, B-Dirt & Pay. Join us as we travel true north, breaking down the week that has been in free agency and trades for the AFC North. Some old faces return to old places and others return to the neighborhood and live in a different house. We'll tap-into it all on tonight's show along with all of the foolery, shenanigans and fun you could ask for on a Friday night. Check us out on FFSN channels, SCN, RTTJ and FCSF also wherever you find your audio podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices

EP 150!! With Ryan Belanger of True North Forge in Alymer, Ontario Canada Its with absolute pleasure that we get to introduce you to Ryan Belanger this week. Ryan has been a good friend of ours for a few years now and is without a doubt one of our most favorite blacksmiths. His skill set is something to admire as well as his humble approach to life. Justin and Lando discuss with Ryan much about this as well as his involvement with the upcoming CanIron. Ryan has a few demonstrations under his belt with his local group OABA and will soon bring his knowledge of the ABANA curriculum to Austin Manitoba. The tools, the techniques, and most importantly the wisdom behind repetition. Ryan is not one to settle for good enough and you can see that in his work. If you are on the fence about CanIron, the demonstrator line up is without a doubt something you don't want to miss. Thank you to everyone that listens and follows the show! CanIron 2025 That's right ladies and gents. CanIron is coming to Manitoba! The Manitoba blacksmith guild has done it. They have secured a location in Austin, MB. They have set the date, August 7-10,2025. They have aligned catered food and places for people to stay. They have organized a line up of presenters that will be absolutely amazing. And of course the list of support is too notch as well. CanIron XIV is bound to be an event that will be spoken about for years and you don't want to miss it. Presentations will be provided by... are you ready for this! Noah Vachon @vachonknives Jake James @jakejames Pat Quinn @handforgedinvt Frank Annighofer @abanaorg Ryan Belanger @ryanbelanger_truenorthforge Leah Aripotch @leaharipotch Manitoba Blacksmith Guild @manitobasmiths Sponsored by Maritime Knife Supply @maritimeknifesupply Maritime Knife supply is the place to go for all your knife making needs. Literally everything for knife making supplies! www.maritimeknifesupply.ca Save on kilns !!!! with the code (ha go listen to the episode yah hosers)

Have you ever had an addition or a major renovation done on your home? Before the job started, did the construction crew get a blueprint? Or, did they just make it up as they went? Today, Pastor Gary shows how Jesus Himself set the example of following God's blueprint for His life. How well do you know God's blueprint – the Bible? And knowing it, how carefully do you follow it? By examining how Jesus observed God's direction, you'll gain insight into how you can do it as well.

Liberal leadership data shows Mark Carney pulled the most backers from ridings home to Canada's wealthiest neighbourhoods. U.S. authorities are considering enforcing a rule requiring Canadians to register with the government and submit fingerprints if they stay in the country longer than 30 days. A new True North exclusive delves into the BC Conservative's recent troubles and why three MLAs are pledging to form their own right-wing party. Tune into the Daily Brief with Cosmin Dzsurdzsa and Clayton DeMaine! Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to this week's episode which is a Maria's Musings.Today I muse on the March 2025 Eclipse Portal...✨Full Moon Total Lunar Eclipse in Virgo✨Autumn/Spring Equinox✨New Moon Partial Solar Eclipse✨Finding your True North during challenging times✨Where your focus goes energy flows...✨Working with Piscean and Virgo energy✨Following your intuitionI would love to know how you are navigating these times? What tools do you have in your toolbelt to support you?Please keep connected and follow the path that lights you up.Need extra support or guidance please reach out to me...maria@parentingwithsoul.comHave a Soul filling day ArohanuiMaria ✨

In the New Testament, we read a lot of details about the birth of Christ. And of course, we have vast information about the years of His ministry. But what happened in between? Today, Pastor Gary shares some key insights from those few verses that describe Jesus' childhood, and how they relate to our lives. What does the grace of God do in your life? Besides salvation, does it have any purpose? When you see how grace worked in Jesus' life, you'll have a new understanding of how it can work in yours.

Our next text discusses two brothers who respond in opposite ways when tempted by sexual sin. Judah runs into it and Joseph runs away from it. We need to order our lives by insights we gain from Judah and Joseph's examples.

CIDs and Workforce Housing, with Ann Hanlon, Perimeter Community Improvement Districts, and Kristin Winzeler, True North 400 (North Fulton Voices, Episode 9) In this episode of North Fulton Voices, hosts John Ray and Kathy Swan of the North Fulton Improvement Network discuss the workforce housing crisis in North Fulton with guests Ann Hanlon, Executive Director […]

It doesn't take a lot to see that we're living in the end times. A day doesn't go by when we don't have some news that demonstrates how bad this world truly is. How long can things keep going the way they are before Jesus comes back? In his message today, Pastor Gary teaches you that, if you're saved, then you can't just live in anticipation of Jesus' return, but you've got to live in His presence NOW. Yes, heaven will be amazing, but are you living your life for Jesus today?

Small Cap Breaking News You Can't Miss! Here's a quick rundown of the latest updates from standout small-cap companies making big moves today.Quantum BioPharma (CSE: QNTM) Advances Multiple Sclerosis TreatmentMajor Milestone: Successfully completed Phase 1 clinical trial for its Lucid-21-302 (Lucid-MS) drug, a first-in-class neuroprotective compound aimed at treating multiple sclerosis (MS).- No serious adverse events – Cleared for Phase 2 trials.- Aims to prevent myelin degradation, a key cause of MS disability.Why it matters: With MS affecting 2.8M people globally, Lucid-MS offers a new non-immunosuppressive approach to treatment.Loncor Gold (TSX: LN) Expands High-Grade Gold Potential at AdumbiBig Drill Hits: New deep drilling results at the Adumbi deposit (DRC) show high-grade gold potential:- 22.64m @ 4.77 g/t gold (including 13.97m @ 6.99 g/t).- Potential for underground expansion, complementing an existing 3.66M oz open-pit resource.Why it matters: Adumbi could evolve into one of Africa's largest gold mines.Libero Copper (TSXV: LBC) Confirms Major Copper Discovery at MocoaColombia's Largest Copper Project Just Got Bigger!- 992m @ 0.51% CuEq, including 101m @ 0.76% CuEq and 50m @ 1.02% CuEq.- Expands high-grade copper-molybdenum system in a key global mining region.Why it matters: Copper demand is booming due to the EV & renewable energy revolution. Mocoa is one of South America's top-tier undeveloped copper assets.1911 Gold (TSXV: AUMB) Expands True North Gold Project in ManitobaHigh-Grade Near-Surface Discoveries- 21.80 g/t gold over 0.50m within 6.46 g/t over 2.20m.- Gold mineralization now confirmed 300m along strike & 400m deep.Why it matters: New results de-risk the project and support future mine development at True North.Radisson Mining (TSXV: RDS) Hits High-Grade Gold at O'Brien Project (Québec)Expanding One of Canada's Richest Gold Mines- 8.36 g/t gold over 15.0m, including 56.0 g/t over 1.0m.- High-grade gold confirmed at depth & near-surface.Why it matters: O'Brien sits on one of North America's most prolific gold belts, with huge expansion potential.West Red Lake Gold (TSXV: WRLG) Reports Record Drill Results at Madsen MineOne of Red Lake's Highest-Grade Discoveries!- 114.26 g/t gold over 10.6m, including 1,609.26 g/t over 0.7m.- 77.90 g/t over 3m + 24.48 g/t over 8.5m.Why it matters: Madsen is preparing for a 2025 production restart, and these drill results bolster its resource base.Stay ahead of the game! Follow AGORACOM for more breaking small-cap news and deep-dive market insights. Listen to our podcast for expert analysis on these high-impact developments! https://creators.spotify.com/pod/show/agoracom/episodes/Small-Cap-Breaking-News-Dont-Miss-Todays-Top-Headlines-02242025-e2vclbm

"How do you maintain customer experience at scale in the cloud?" asks Dino DiPama, Managing Partner at True North. At Cloud Connections 2025, hosted by the Cloud Communications Alliance (CCA) from April 14–16 in St. Petersburg, Florida, DiPama will lead a roundtable discussion on innovating at scale and creating next-generation cloud solutions. "We work with six to eight companies at a time, helping them build strategy, execute go-to-market plans, and scale into relevant industry players," says DiPama. TrueNorth: Helping Startups Scale for Success TrueNorth is a boutique advisory firm specializing in helping startups grow from early-stage development to becoming key players in the customer experience (CX) space. Strategic Growth – Helping startups navigate go-to-market strategies and product positioning. Fundraising & Exit Strategies – Preparing companies for capital raises or potential acquisitions. Cloud & AI Integration – Assisting businesses in leveraging cloud-based technologies for scalability. Round Table: Innovating at Scale: Creating Next-Gen Cloud Product At Cloud Connections 2025, DiPama's roundtable will focus on how cloud migration impacts customer experience and service delivery. "We want to explore how companies can move to the cloud while preserving customer experience and ensuring long-term success," DiPama explains. Ensuring a Seamless Transition – How to maintain user experience while scaling in the cloud. Leveraging AI & Automation – Using AI and machine learning to enhance network scalability. Sustainability in the Cloud – Exploring how cloud-based solutions reduce environmental footprint. Avoiding Pitfalls – Identifying risks associated with cloud transitions, such as vendor lock-in. Lessons from a Cloud Innovator DiPama brings deep expertise in telecom innovation, having played a key role in the rise of Session Border Controllers (SBCs) at Acme Packet, a company that grew from a kitchen startup to a $2.1 billion acquisition by Oracle. "Cloud migration is a massive shift—much bigger than SBC adoption—but the lessons we learned in innovation, scalability, and security still apply today," says DiPama. Understanding Market Gaps – Identifying challenges and creating solutions that carriers and enterprises need. Overcoming Industry Skepticism – Convincing major players to adopt new technologies. Embracing Change & Scalability – Recognizing how innovation in network elements like SBCs set the foundation for today's cloud transformation. Cloud Connections 2025: An Interactive Roundtable Format Unlike traditional panels, DiPama's roundtable format will allow for direct engagement and discussion, bringing together experts in: Cloud infrastructure & scalability AI-driven network automation Customer experience & digital transformation Emerging technologies in communications "I'm excited to see industry veterans, meet new players, and engage in meaningful conversations on cloud innovation," says DiPama. Join the Conversation at Cloud Connections 2025 Event Website: Cloud Connections 2025 Location: Petersburg, Florida Dates: April 14–16 #CloudConnections2025 #CloudCommunications #AI #CustomerExperience #TelecomInnovation #CloudMigration #UCaaS #CCaaS #SBC #TrueNorth #CloudScale

Shaun Heinrichs, President and CEO of 1911 Gold Corp (TSXV: AUMB) (OTCBB: AUMBF), joins me to introduce this junior exploration Company that is advancing their True North Project, which includes a permitted mine and mill complex located on the Company's 100%-owned Rice Lake Gold property, spanning  61,647 hectares within and adjacent to the Archean Rice Lake greenstone belt in Manitoba, Canada.   Shaun outlines how 1911 Gold believes its land package is a prime exploration opportunity, with the potential to develop a mining district centered on expanding resources and eventually moving back into the development of the past-producing True North complex.  In addition to the permitted mine, there is a 1300 tpd permitted mill in place, which is expandable to 2250 tpd, which would have access to cheap hydroelectric power, and there is a permitted tailings area.   There is an ongoing aggressive exploration program underway at surface for shallow high-grade targets as well as at depth, to keep expanding the known resources of around 1.1 million ounces of gold in all categories. There will be a steady stream of exploration updates over the balance of this year. Additionally, this exploration date will be fed into future resource updates and mining and engineering models as the company works towards a PEA, anticipated by year-end.   There is also the exploration upside across the larger land package with idea to provide organically funded regional scale exploration for a hub and spoke approach once the True North mine and mill moves back into production.   The company is financially sound, with Eric Sprott, 3 institutional investors, and 2 corporate gold producers all in as strategic shareholders in the company. The treasury is cashed up with around $8 million raised the end of last year, and partners that will help provide access to capital on further financings.   If you have any questions for Shaun regarding 1911 Gold Corp, then please email me at Shad@kereport.com.   Click here to follow the latest news from 1911 Gold Corp

GMoney is back with a fire episode featuring special guest Gary Cardone, and they're diving deep into the latest economic warfare strategies unfolding in real time. Trump's External Revenue Service plan is on the table, the IRS is shaking, and the global financial cabal is in panic mode. If taxation is theft, Trump just called the cops. Meanwhile, Michael Saylor calls Bitcoin economic armor, the Federal Reserve scrambles to keep the scam running, and Elon starts trolling the government about the gold in Fort Knox. Is there actually any left, or has it been rehypothecated into oblivion? GMoney and Gary break down why Bitcoin is the final boss in the fight against central banks, how it's disrupting proof-of-stake crony capitalism, and what happens when sovereign wealth funds start panic-buying BTC. Oh, and the meme wars are heating up...Pepe, rare tokens, and the digital 1776 revolution are here. Don't miss this one.

Do you remember getting in trouble as a kid? It was bad enough when you got caught doing something you weren't supposed to, but what about when you slipped up and did something really stupid right in front of your parents? That's the worst, isn't it? Today, in his message, Pastor Gary teaches you that if you're a born-again, Spirit-filled Christian, then God is with you now. The Holy Spirit is God dwelling in you, and He's with you everywhere you go. Are you living your life in a way that's pleasing to Him?

MONOLOGUE "The Crash of Competence: How Delta's Woke Hiring Practices Could Have Led to Disaster" NEWSMAKER   True North and Counter Signal Join Forces to Create Juno News https://www.junonews.com/p/a-word-from-candice-malcolm-on-true?source=queue   Mark Carney Embraces Globalism and Elitism and Insists it's What Canada Needs https://www.junonews.com/p/mark-carney-im-an-elitist-and-a-globalist  Carney Blunders – Admits Consumers Pay Industrial Carbon Tax Caught Saying One thing In English About Pipelines and Another Thing in French Doubles Down on Woke Policies  Pierre Poilieve Interview  Candace Malcolm Founder of True North and Juno News https://www.junonews.com OPEN LINES THE CULT OF CLIMATE CHANGE World's glaciers melting faster than ever recorded https://www.bbc.com/news/articles/cy4ly8vde85o   Sweden's top court rejects Greta Thunberg lawsuit on climate action https://www.reuters.com/sustainability/climate-energy/swedish-supreme-court-says-activists-can-not-sue-state-over-climate-action-2025-02-19/   On February 19, 1986 it was 100F at Alice, Texas, which was 52 degrees warmer than today.   Tony Heller – geologist, weather historian, founder of Real Climate Science dot com MONOLOGUE "The COVID Vaccine Reckoning: Is the Truth Finally Too Big to Suppress?" NEWSMAKER RFK Jr. tells staff he will 'investigate' childhood vaccine schedule, anti-depression drugs https://abcnews.go.com/Politics/rfk-jr-tells-staff-investigate-childhood-vaccine-schedule/story?id=118931875   Trump Establishes Commission Targeting Autism, Other Conditions https://www.disabilityscoop.com/2025/02/18/trump-establishes-commission-targeting-autism-other-conditions/31304/   Dr. Deborah Birx Makes Two Shocking COVID Admissions https://www.todayville.com/edmonton/dr-deborah-birx-makes-two-shocking-covid-admissions/   Dr. Robert W. Malone, author of PSyWar: Enforcing the New World Order. Internationally recognized virologist and immunologist. OPEN LINES THIS DAY IN ROCK HISTORY 2022 - Gary Brooker Gary Brooker died from cancer at the age of 76. The English singer, songwriter, pianist was the founder of the rock band Procol Harum who had the 1967 UK No.1 and US No.5 single 'A Whiter Shade Of Pale'   1994 - Mariah Carey Mariah Carey had her first UK No.1 with her version of the Peter Ham and Tom Evans song 'Without You'. Nilsson also took the song to No.1 in 1972.   1980 - Bon Scott AC/DC singer Bon Scott was pronounced dead on arrival at a London hospital after a heavy night's drinking. Scott Learn more about your ad choices. Visit megaphone.fm/adchoices

Mindset Guru and Basketball Trainer Jordan Delks discusses what it means to "Commit To True North" with his co-host and business guru Damon Foreman! This is a must listen for all business owners and entrepreneurs! 

Business and life can sometimes be seen more as a search for values than a quest for profit. Private equity pioneer Vishal Nevatia joins Amit Varma in episode 411 of The Seen and the Unseen to describe his journey towards finding his true north. (FOR FULL LINKED SHOW NOTES, GO TO SEENUNSEEN.IN.) Also check out: 1. Vishal Nevatia at True North. 2. Ingredients for high growth firms -- Vishal Nevatia in 2015. 3. Shephali Bhatt Is Searching for the Incredible — Episode 391 of The Seen and the Unseen. 4. Biju Rao Won't Bow to Conventional Wisdom — Episode 392 of The Seen and the Unseen. 5. Sowmya Dhanaraj Is Making a Difference — Episode 380 of The Seen and the Unseen. 6. The Beauty of Finance -- Ep 21 of Everything is Everything. 7. How Family Firms Evolve -- Ep 34 of Everything is Everything. 8. From Imperial to Adaptive Firms -- Ep 37 of Everything is Everything. 9. Graduating to Globalisation -- Epi 48 of Everything is Everything. 10. The Horrors of KYC -- Episode 74 of Everything is Everything. 11. Episodes of The Seen and the Unseen with Mohit Satyanand: 1, 2, 3, 4, 5, 6, 7. 12. Deepak VS and the Man Behind His Face — Episode 373 of The Seen and the Unseen. 13. How We Do the Small Things — Amit Varma. 14. How the Trump Whale Correctly Called the Election -- Alexander Osipovich. 15. Everybody Lies — Seth Stephens-Davidowitz. 16. Devangshu Datta Traded His Corduroy Pants — Episode 348 of The Seen and the Unseen. 17. Polls get elections wrong. So use Google -- Seth Stephens-Davidowitz. This episode is sponsored by CTQ Compounds. Check out The Daily Reader and FutureStack. Use the code UNSEEN for Rs 2500 off. Amit Varma and Ajay Shah have launched a new course called Life Lessons, which aims to be a launchpad towards learning essential life skills all of you need. For more details, and to sign up, click here. Amit and Ajay also bring out a weekly YouTube show, Everything is Everything. Have you watched it yet? You must! And have you read Amit's newsletter? Subscribe right away to The India Uncut Newsletter! It's free! Also check out Amit's online course, The Art of Clear Writing. Episode art: ‘True North' by Simahina.

Candice Malcolm has made a significant mark in the Canadian media landscape, starting her journey as a nationally syndicated columnist for the Toronto Sun. She founded and served as the Editor-in-Chief of True North and recently alongside Keean Bexte, founded Juno News, a venture that continues her mission to bring alternative perspectives to the forefront of public discourse.Cornerstone Forum ‘25https://www.showpass.com/cornerstone25/Get your voice heard: Text Shaun 587-217-8500Substack:https://open.substack.com/pub/shaunnewmanpodcastSilver Gold Bull Links:Website: https://silvergoldbull.ca/Email: SNP@silvergoldbull.comText Grahame: (587) 441-9100Use the code “SNP” on all ordersProphet River Links:Website: store.prophetriver.com/Email: SNP@prophetriver.com

Canadian hockey fans in Montreal booed the American national anthem on Saturday night… then the Americans came out fighting mad and beat team Canada 3-1. FOFA.  Candice states that the anti-Americanism sweeping Canada right now is a mere distraction – designed to pit Canadians against our American friends and allies rather than focusing on how the Trudeau Liberals broke our country.   On today's episode of the Candice Malcolm Show, Candice is joined by True North crime reporter Alex Zolton. They discuss the Trump tariffs and butt heads over the validity of Trump's claims about fentanyl coming from Canada. They also discuss Mark Carney's claims that he's a globalist and elitist and the latest polls showing that Pierre Poilievre's Conservatives maintain a significant lead over the Liberals – even with Carney leading the party.  They also discuss the deranged reaction from legacy media journalists to Candice's recent interview with Pierre Poilievre, and Alex's latest reporting on a lawsuit to stop the prorogation of Parliament.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Sometimes it's hard to separate the message from the messenger. Perhaps someone you don't particularly like tells you something that you know is true and important. Or maybe a friend says something that's right, but you don't appreciate the way they said it. What should you do? Today, Pastor Gary reminds us that we need to listen to the message, regardless of from whom, or how, it's delivered. Be sure that you are hearing every message that comes from Christ as He speaks to you in many ways.

Tomorrow, February 14th, is Valentine's Day.For some, it's a joyous celebration of our connection with our spouse, companion, partner, and loved one.For others, it raises questions about why we need a holiday to mark something that's central to our life and our True North.And there are those for whom it's a source of grief or pain for various reasons – lack of a life partner, hurt over losing a life partner, or disillusionment over not having found a life partner.But you know what we don't talk about? Loving ourselves.I just finished reading a book called “Love Yourself Like Your Life Depends on It” by Kamal Ravikant and want to share a powerful lesson and practice from the book.When's the last time you looked in the mirror and said “I love myself”?Do you think you could say it once?Could you say it ten times?When you tune in and listen to this very special episode, I'll show you how this practice works, how I've made this mantra part of my routine, and why I call it a “mantra” rather than, say, an “affirmation”.If you're looking for love on Valentine's Day, try looking in the mirror.This could change your life in ways that, up until now, you could not possibly have imagined!Resources:My Website: https://ZenRabbit.com/ LinkedIn: https://zenrabbit.com/linkedin/ Facebook: https://zenrabbit.com/facebook/ Instagram: https://zenrabbit.com/instagram/Visit the “FINE is a 4-Letter Word” store at https://zenrabbit.printful.me Claim your copy of “Love Yourself Like Your Life Depends on It” by Kamal Ravikant at https://amzn.to/42SFWXi Listen to Episode #141, titled Regenerating Joy with Brad Chandler.Invitation from Lori: Now, let me ask you, if there was a simple way to reclaim your peace of mind and not feel so frazzled, would you want to know what it is? Enter the “10 Proven Habits Top Leaders Use to Stay Calm and Focused Every Day” checklist — your quick guide to creating calm, intentional days.These practices are so incredibly simple, you'll probably question their effectiveness. Like, how could just doing THAT alleviate my stress?! But take my word - and all the science and research that's been done on these methods - implementing even ONE of these strategies will absolutely change your ability to manage your energy, embrace change, and foster resilience. PLUS, you want to cope with the distractions in your mind so you can stay focused and achieve your desired results? THIS checklist will give you the direction to do that. Oh, and lastly, it isn't about perfection or doing ALL the things all at once. It's about taking each small step toward progress, one at a time, consistently. Consistency over perfection wins every time. You deserve a life where you can breathe easy and not feel like a gorilla is standing on your chest all the time. When you're ready to say F*ck Being Fine, this guide is the place to start and it will give you new perspectives that can change your life starting today!Go to https://zenrabbit.com right now to download it for...

We've got some exciting news today. True North Founder Candice Malcolm is teaming up with The Counter Signal's Keean Bexte to launch a new media company called Juno News. Subscribe today to access all of True North's trusted reporting, exclusive access to the Candice Malcolm Show (a daily political news video podcast) and all of Keean Bexte's fearless reports.  Candice is in Ottawa for the announcement and launch of the new company, and she also had the opportunity to sit down with Conservative Leader Pierre Poilievre for a long-form exclusive interview on a wide range of topics.  On today's episode of the Candice Malcolm Show, Candice takes us behind the scenes of the interview, shares exclusive clips and footage from the interview and talks about the experience of getting to sit down with Mr. Poilievre.  Candice then takes us through the news of the day, including the Premiers in Washington and an embarrassing faux pas by BC Premier David Eby, Trudeau and Harper's tough talk on the Americans, and the new urge for Canadians to wrap themselves in the flag. Learn more about your ad choices. Visit megaphone.fm/adchoices

As the Liberal leadership contest progresses, Mark Carney has emerged as the clear frontrunner and is poised to become the next Prime Minister. On today's episode of The Candice Malcolm Show, Candice takes a deep dive into the views and values that would shape a Mark Carney government. True North senior researcher Cosmin Dzsurdzsa joins the show to discuss his investigative series, ‘Carney's “Values,”' which focuses on the ideas presented in Carney's 2021 book “Value(s)” and how they reveal his vision for Canada's future. Learn more about your ad choices. Visit megaphone.fm/adchoices

Leading is super easy.  You are given the title, the authority, the budget, the power and then you just tell people what they need to do.  How hard can that be?  As we know, leading is a snap, but getting others to follow you is the tricky bit. Our awesome power will certainly bludgeon compliance. Sadly, the troops turn off their commitment and engagement switch whenever they come into contact with kryptonite bosses.  We get promoted because we personally did a rather good job on our individual tasks.  That is a false flag though when it comes to being able to communicate, coach, set the direction and inspire others.  Few great athletes become great coaches. It is a totally different skill set.  There are four broad areas we will focus on to help us become successful leaders: Being Self-Aware, Accountable, Others-Focused and Strategic.  The possibilities are endless, but these four areas will serve us well to elevate our thinking about what is required to be a great leader. Under the umbrella of Self-Awareness we have four focus areas. Self-Directed There is a mental and physical requirement for leadership, driven by a strong desire to be successful. We explore inside ourselves to understand what we need to do and why we need to do it.  Someone who can only function on the basis of the advice of others is a follower not a leader.  Of course, taking advice is good, but leaders have their own sense of True North and keep moving forward, charting their own course Self-Regulated Being a self-regulator requires supreme discipline.  Knowing what not to do is as important as making action step choices.  Shiny objects abound, multiplying like amoeba, but time, money and resources are limited.  Be it business focus or our temper, we need to rein them both in and assert control. Develops Self Constant application of self-improvement sounds obvious, but many leaders are cruising.  The more diligent may be doing a good job working in the business, but they are too busy to be working on the business. Is that you? Technology, society, company culture and organisational development overtake some leaders and ultimately they are ejected from the firm.  Where is the locus of self-development to be found?  Good question and there are multiple options. Good choices will have a lasting impact on our longevity as leaders. Confident “We don't know what we don't know” is a big problem.  Before you become a leader there is that misplaced confidence that you know what to do in the role. As you rise through the ranks, you keep making new discoveries.  The more you learn, the less you find you really know.  Imposter syndrome is a big factor here after we step up into new responsibilities.  Constant self-development is the cure for this, as we grow into the job. Accountability covers four sub-topics. Competent This is often mistaken for technical knowledge or business content cover.  That capability within your old job is what thrust you into a leadership role.   What about your competency as the leader?  What do you really know about leading?  How persuasive are you?  How well do you understand the aspirations of the team?  Can you coach others who are just not like you?   Can you set the correct course in a raging sea? This requires study and doesn't happen by osmosis. Honest and Having Integrity Are you honest?  Would your people agree?  Seeing people as cogs in the machine elevating your brilliant career, jousting with rivals for the next job using the team resources for that purpose and being all about me, me, me is often the leader reality.  Think about some of your bosses up to this point. The crust on top of this reality is a false veneer disguising what is really going on.  Subterranean self-interest is often voiced over with pious pronouncements.  Being honest is about sincerely wanting to develop the team members and integrity is what you do or think when no one is observing you.  Manages Progress Towards Goals Obvious.  Yet are the goals clear to your team? Is there an intelligent plan? Are people engaged and bought in? Are you the pirate captain simply bellowing out orders and threatening the crew with the plank? Makes Effective Decisions When do you know a decision was effective?  Certainly never at the time of making it.  In that moment, we are working on hope rather than certainty.  Are the team convinced of the wisdom of the decision?  Was there any input opportunity for them?  Does our power of personality or position power just crush access to the diversity of opinions available?  When it isn't working, are we trapped by pride, ego and arrogance to keep running faster off the cliff?   In Part Two, we will investigate being Others Focused and Strategy for Leaders.  

A Canadian international aid group bankrolled by nearly $180 million from Global Affairs Canada since 2015 counts four Liberal party donors in its leadership—including a CEO who once ran for a Liberal nomination under Prime Minister Justin Trudeau. Plus, reports indicate that Prime Minister Justin Trudeau spoke with U.S. Vice President J.D. Vance warning him that his home state of Ohio would feel the impact of tariffs on Canadian aluminum and steel. And in an interview with True North, New Blue Ontario Leader Jim Karahalios explained that his provincial party was “the only alternative” in the upcoming provincial election. Tune into The Daily Brief with Cosmin Dzsurdzsa and Clayton DeMaine! Learn more about your ad choices. Visit megaphone.fm/adchoices

The heart and soul of the wine and food world is really about where it is grown, made, and ultimately where it comes from. On today's podcast, Jonah Beer of True North imports, a small family importer of Italian and Burgundy wines returns the podcast to put a real perspective on the current trade war and how the threats alone may prove deadly to the way we used to know wine in the United States.  

Have you ever experienced a “complete and total loss” only to have it be flipped into a “complete and total life transformation”?  In this powerful episode of our “Surviving and Thriving After Trauma” series, Lynn Roush, LPC interviews her colleague and friend, Jules Lundberg, (trauma-informed PLPC & PhD student) who shares the compelling story of her journey as a trauma survivor and how she has worked hard to heal, thrive, and help others flip the script of their trauma. Together, Lynn and Jules provide listeners with practical steps for rewriting the shameful narrative that emerges from childhood trauma and how to begin breaking generational patterns of sin and dysfunction. Jules' story of resilience includes severe childhood abuse, domestic violence, divorce, infant loss, fostering and adoption. Lynn and Jules discuss: The challenges of naming dysfunction in your family The fear of being disconnected from love and belonging How to recognize and discern leaving an abusive relationship  How healing happens through relationships with safe people Understanding dissociation as a common response to childhood trauma 5 ways to flip the script on your childhood trauma If you are wanting to rewrite the narrative of your life, this episode will offer insight, hope and practical steps to help you change your internal dialogue and experience the transformation that occurs when you receive God's invitation to be transformed by his love and truth. We want you to have hope that you can survive and thrive after trauma and embrace your identity as a beloved child of God. Bible Verse Highlight: Proverbs 3:5-6 – “Trust in the Lord with all your heart and do not lean on your own understanding; in all your ways acknowledge Him, and He will make your paths straight.” If you are in an abusive relationship and need support you can call the domestic abuse hotline: 1-800.799.SAFE (7233), or visit their website https://www.thehotline.org/ If you live in Columbia, Missouri, you can contact True North to receive education, counseling, and shelter from an abusive partner.  Connect with us! Instagram: @WithYouInTheWeeds Facebook: WithYouInTheWeeds Website: WithYouInTheWeeds.com Are you a fan of WYITW? If so, please share this resource with a friend! Leave a review and a 5-star rating. Thanks for being here!

It's easy to get lost in this old world.  The evil one wants to pull us way from the things of God. When we drift, what can bring us back to our TRUE NORTH?

Tim Stewart is an athlete, outdoorsman, back country guide, and leadership coach at the Flow Genome Project. He is also the host of the Mountain Whispers podcast.Join us for an enlightening conversation about flow states, personal growth, and the power of natural rhythms. This episode explores the intersection of modern life and ancient wisdom, diving deep into topics like:* The science of light exposure and its impact on our wellbeing* How to harness flow states for enhanced performance and creativity* The importance of seasonal rituals and nature connection* Building intentional practices for personal development* Creating balance between hedonistic exploration and structured livingSupportThe best way to support us is by leaving us 5 stars and sharing this podcast with a friend.You can also use discount code TRUENORTH at checkout with any of our sponsors to receive a discount and support this project.True North FloatArtdropLumi GummiesRa OpticsConnect with True North ProjectOnline CommunityYoutubeInstagramPodcast LinksSubstackSpotifyApple Podcasts Get full access to TRUE NORTH PROJECT at truenorthproject.substack.com/subscribe

Dr. Alan Goldhamer is an expert in the use of medically supervised, water-only fasting. He is the founder and director of TrueNorth Health Center and has supervised the fasting and care of more than 25,000 patients. TrueNorth Health is a multidisciplinary practice that includes doctors of medicine, osteopathy, chiropractic, naturopathy and psychology. Its healthcare providers treat patients with conditions ranging from high blood pressure and diabetes to autoimmune disorders and lymphoma. The Center is the largest facility in the world specializing in medically supervised water-only fasting and a premier training facility for doctors to gain certification in the supervision of therapeutic fasting. Dr. Goldhamer is a frequent lecturer, author of several books, most recently “Can Fasting Save Your Life,” as well as of numerous studies and case reports published in peer-reviewed journals. Learn more about Dr Goldhamer at truenorthhealth.com or pick up the most recent book, "Can Fasting Save Your Life?" here. Discover more Christian podcasts at lifeaudio.com and inquire about advertising opportunities at lifeaudio.com/contact-us.

Irish chef Rory O'Connell has become a True North for Jon. His cooking shows have become appointment viewing in the Lamoreaux house. Funny enough, it isn't about the food. It's his calming demeanor and relaxing spirit that makes you feel everything will be ok. In this unexpected conversation, we get into his cooking school in Ireland, how he got on television, his favorite foods, his passion for the planet, and much more. It may not be music, but this one means a lot! Enjoy. 

Prepare for an eye-opening conversation as Bill George, celebrated Harvard faculty member and former CEO of Medtronic, joins the Do Good to Lead Well podcast to share his profound insights. With his latest bestseller, "True North for Emerging Leaders," Bill sheds light on the seismic shift from traditional, ego-centric leadership to a purpose-driven model. This episode unpacks the essence of authenticity and integrity, showcasing how modern leaders, from Satya Nadella to Mary Barra, are staying true to their principles while driving meaningful change. Challenges and adversity often serve as catalysts for growth, and this episode explores how leaders can harness these experiences to foster continuous learning and resilience. Drawing from inspiring examples, we discuss the power of maintaining core values and fostering diversity and inclusion within organizations. Emotional intelligence and courage emerge as pivotal traits for global leadership, helping executives navigate adversities while cultivating inspired, inclusive teams. We wrap up with strategies for emerging leaders eager to make their mark in today's fast-paced world. From empowering frontline leadership to fostering honest conversations, this episode is rich with actionable insights. We explore the importance of feedback, self-awareness, and humility in steering clear of the pitfalls that can ensnare unwary leaders. Join us as we embrace the transformative power of authenticity, purpose, and intentionality, enabling you to lead with conviction and create lasting impact. What You'll Learn: • Discover the power of authenticity and integrity in leadership through inspiring examples from leaders like Satya Nadella and Mary Barra. • Learn how challenges and adversity can serve as catalysts for growth, fostering resilience and continuous learning. • Explore the importance of maintaining core values, fostering diversity and inclusion, and cultivating emotional intelligence and courage in leadership. • Get actionable insights on empowering frontline leadership, navigating honest conversations, and leveraging feedback for personal and organizational growth. Podcast Timestamps: (00:00) - True North for Emerging Leaders (11:30) - Navigating Adversity and its Role in Leadership Growth (16:51) - Staying True to Your Values (22:35) - Empowering Frontline Leadership for Success (32:47) - Building Courage in Global Leadership (36:55) - Creating Inclusive Environments Through Honest Conversations (42:35) - Leadership Strategies for Building Resilience More of Bill: Bill George is an esteemed executive fellow at Harvard Business School, where he taught leadership as a Professor of Management Practice and Senior Fellow from 2004 to 2022. He is the former chairman and CEO of Medtronic. Prior to Medtronic, he held senior roles at Honeywell, Litton Industries, and the U.S. Department of Defense. A prolific author, Bill has written several influential books on leadership, including True North: Emerging Leader Edition and Authentic Leadership. A frequent contributor to CNBC, Fortune, and The Wall Street Journal, Bill holds a BSIE from Georgia Tech, an MBA from Harvard, and multiple honorary doctorates. LinkedIn: https://www.linkedin.com/in/williamwgeorge/  Mentions: True North, Emerging Leader Edition: Leading Authentically in Today's Workplace by Bill George and Zach Clayton Key Topics Discussed: Positive Leadership, Medtronic, True North, Emerging Leaders, Authenticity, Integrity, Purpose-driven, Satya Nadella, Adversity, Continuous Learning, Resilience, Core Values, Emotional Intelligence, Courage, Global Leadership, Frontline Leadership, Empowerment, Organizational Culture, Inspired Teams, Bold Decisions, Diversity and Inclusion, Inclusive Environments, Honest Conversations, Self-awareness, Humility, Feedback, 360-degree Feedback, CEO Success More of Do Good to Lead Well: Website: https://craigdowden.com/ LinkedIn: https://www.linkedin.com/in/craigdowden/