Podcasts about Mumbrella

In this episode of Hack Your Own PR, host Odette Barry sits down with Calum Jaspan, media writer for The Sydney Morning Herald and The Age, to explore the evolving media landscape, journalism's challenges, and the art of pitching stories that stand out. Calum shares his career journey from Mumbrella to his current role, offering insights into the Australian media industry and what it takes to navigate a dynamic newsroom. He reflects on his experiences covering everything from the ABC and News Corp to emerging trends in podcasting and the influence of public broadcasters like the BBC. Listeners will gain valuable knowledge on how to approach journalists, craft thoughtful pitches, and understand the nuances of media and marketing storytelling. Whether you're an industry expert looking to build media relationships or a PR professional wanting to refine your pitching approach, Calum's perspective is a masterclass in thoughtful engagement with the press. In this episode, Calum shares: His media career journey: From London to Melbourne, Calum discusses his transition into journalism, the impact of working at Mumbrella, and his move to The Sydney Morning Herald and The Age. Evolving role of a media writer: How the shift away from the traditional Monday media section has changed his workflow and the broader approach to storytelling at The Age and The Sydney Morning Herald. Effective pitching tips: Why personalised, thoughtful pitches work best and the importance of avoiding generic or mass-sent emails. Key Lessons: Be direct and personal: Calum appreciates when PRs reach out with personalised, relevant insights rather than blanket pitches. Understand the audience: Tailoring your pitch to fit The Age and Sydney Morning Herald's style and readership is crucial to gaining traction. Embrace genuine conversations: Whether over the phone or through email, building authentic relationships with journalists can lead to more meaningful coverage. Calum Jaspan suggests avoiding: Generic pitches: Avoid sending mass emails without personalisation or understanding the journalist's beat. Jargon and over-complication: Keep your language clear and accessible, ensuring your message resonates with a broad audience. Last-minute requests: Respect a journalist's time by providing well-prepared and relevant information upfront. With his down-to-earth approach and insider insights, Calum offers a wealth of knowledge for anyone looking to navigate media relations with authenticity and strategy.   Find Odette Barry online: https://www.odetteandco.com.au/ https://www.instagram.com/odetteandco/  https://www.linkedin.com/in/odette-barry/    Find Calum Jaspan online: https://www.linkedin.com/in/calum-jaspan-a61411154/ https://www.smh.com.au/by/calum-jaspan-p536wx

Yesterday Nine Entertainment announced its half-year results, with a jump in its subscription businesses and an increase in revenue, but a sharp drop in profit in part due to the withdrawal of Meta's payments for local news.But much of the focus is away from Nine's core media business, and instead on the $2.7 billion offer for Domain, which is 60% owned by Nine.Tim Burrowes, co-owner and publisher of Mumbrella, talks to Sean Aylmer about what happens to Nine if it sells Domain, and the presence of green shoots in the advertising market.Find out more: https://fearandgreed.com.auSee omnystudio.com/listener for privacy information.

Welcome to an audio-led edition of Unmade in which we talk to the two key players behind Publicis Group's purchase of independent Media agency Atomic 212. If you've been thinking about upgrading to an Unmade membership, this is the perfect time. Your membership includes:* A complimentary ticket to all of Unmade's events, including Compass Auckland (February 18), HumAIn (May 6), REmade (September 23), Unlock (October), and the Compass Australia series (throughout November);* Member-only content and our paywalled archives; * Your own copy of Media Unmade.Capabilities and conflict: Why Publicis bought Atomic 212Last week's news that Australia's biggest media agency Atomic 212 had been sold was not a huge surprise. The agency had been rumoured to be considering offers for some time.What was a little more surprising though was the buyer. Despite rumours that consultancy Accenture was in the frame, holding company Publicis Group emerged as the winner.It ran counter to the trend of holdcos in retreat and consolidating their number of agency brands.In today's audio-led conversation, Atomic 212 chairman Barry O'Brien and Publicis Group's ANZ CEO Michael Rebelo discuss with Tim Burrowes the rationale for the deal.O'Brien acknowledges the ups and downs of the agency's journey, including when Atomic's client, retail chain Dick Smith went into administration, leaving its agency potentially owing media companies millions of dollars.“When we first kicked off, Dick Smith went belly up and left $400-odd million of debt right around Australia.“As a young agency, we were left with a considerable amount of that. That was a pretty dark time.”The agency also faced a reputation crisis when Mumbrella revealed that former boss Jason Dooris had been cheating in award entries. Dooris eventually left the business. O'Brien says, dryly, “It was not a highlight.”Meanwhile, Rebelo explains the rationale for the acquisition at a time when many groups are trimming their rosters. Capabilities and client conflict are two of the factors. When he built a three year plan for his group in 2023, “acquisition of a media agency like Atomic was literally one of our top strategic priorities,” reveals Rebelo.“What we were looking at with Atomic was how can we supercharge what we've already got? What we like to curate and cultivate in the group are specialized weapons in terms of the agencies in how they can help our clients solve their marketing problems. And Atomic represented an independent agency with really sophisticated capabilities.”Rebelo, insists that unlike previous acquisition Match, which is these days folded in to Spark Foundry, Atomic will remain as its own brand. “Conflict and managing conflict is still a big part of the market and the industry. So we are fortunate to have those independent brands that can manage different agencies across the verticals. Having another media brand to take on and help us manage that is certainly a benefit to this.”Time to leave you to your Monday. Today's podcast was edited by Abe's Audio.We'll be back with more soon.Toodlepip…Tim BurrowesPublisher - Unmadetim@unmade.media This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.unmade.media/subscribe

Did you miss us?! We sure missed our audiences

My newsletter: https://simonowens.substack.com/   Like a lot of journalists in the mid-2000s, Tim Burrowes grew frustrated with his employer's print mentality and its tendency to treat online publishing as an afterthought. At the time, he worked for an Australian trade magazine that covered that country's media industry.   So in 2008, he and two co-founders decided to launch Mumbrella, a competing blog that published upwards of 15 times a day. Its gossipy comments section quickly attracted an audience of bored office workers, and within a few years it was hosting multiple industry events that collectively generated millions of dollars.   In a recent interview, Tim explained how Mumbrella made such a big splash so quickly, why he and his co-founders decided to sell it, and what he's doing differently with his newest media startup.   

Welcome to a midweek edition of Unmade.Tomorrow is Unmade's third birthday and we'll be sharing a post with some updates on how we're travelling, and where we go next. So our usual, audio-led episode is a day earlier than usual, featuring the team at Man of Many at a point when independent digital publishing is a front page political issue.Further down in the post, the Unmade Index hits another all time low as the valuation of ASX-listed media and marketing companies falls to the lowest point since we started the index two-and-a-half years ago.Producing independent analysis of the media and marketing industry that goes beyond press releases takes time and resources. If you like what we do, you can support us by becoming a paying member. Upgrade todayScott Purcell and Frank Arthur's trip into the independent media establishment with Man of ManyMan of Many has a different founding story to most digital titles.Neither of its two founders Scott Purcell and Frank Arthur came from a publishing background. Purcell was a credit analyst at Westpac and Arthur was an industrial designer for a street furniture company.The then housemates started Man of Many as a way of talking about the men's lifestyle products that interested them.From something which was essentially a blog, Many of Many has become a company of increasing substance. With a staff of just under 20, the company now talks mental health and carbon neutrality, as well as continuing to champion luxury consumption.Through persistence and participation, Many of Many has become a significant voice within the publishing ecosystem. If there's such a thing as an establishment within independent media, then MoM is a member.They're signed up for The Digital Publishers Alliance, the Online News Association and the Australian Press Council. Man of Many has been a long time entrant (and sometimes winner) in Mumbrella's Publish Awards. They're shortlisted for website of the year and brand of the year amongst other categories this year.Man of Many says it is now Australia's largest men's lifestyle site (albeit, as is discussed in the interview, with much of their traffic comes from overseas).In today's podcast conversation with Unmade's Tim Burrowes, Purcell speaks not just the language of watches and whisky but also brand values and carbon neutrality. Pragmatically, MoM has successfully applied to be on the Australian Communications & Media Authority's register of news businesses. Depending what the governmenrt chooses to do about designating Meta or other platforms, that could be crucial for publishers.Not that Purcell necessarily welcomes the prospect of a Meta designation by Treasury minister Stephen Jones: “We're hoping that there won't be one because I think the impacts of that will be quite detrimental to the broader market. We are an ACMA registered news organization, which was meant to be a requirement under the code for negotiation. But unfortunately, that hasn't really resulted in any further bargaining power for us.” So far, anyway.If the government does decide to create a digital levy on the platforms, Man of Many will inevitably be one of the voices arguing that lifestyle journalism is a form of public interest journalism that deserves funding. “I think that it is important for it to be quite a broad definition of public interest journalism and that the funding goes towards independent and a diverse set of media,” argues Purcell.Further reading: * The business book recommended by Purcell in the interview is Traction, by Gino Wickman;* See more about Man of Many's credentials on their About page;* Man of Many's advertising pageUnmade Index hits a new lowThe Unmade Index hit a new low point yesterday, dropping by 1.06% to 465.2 points.The previous low came when the index dipped to 465.9 points on July 5.The Unmade Index, which covers the market capitalisation of all the local ASX-listed media and marketing companies, began at the start of 2022 on a nominal 1000 points. Yesterday's number marks a fall of more than 53% of their collective value.Among the larger stocks, Domain saw the most movement, losing 3.1%. Stocks in Domain have lost 15% since it updated the market on its full year numbers last week. Ooh Media lost 2%.Enero dropped by another 5.2% yesterday, to its lowest point since the early weeks of the Covid crisis in April 2020. Enero lost one of the zeroes from its market cap after falling below a $100m valuation.Today's podcast was edited by Abe's Audio.I'll be back tomorrow with Unmade's three year birthday update. As is the annual tradition, I'll be sharing details of our financial performance and audience numbers. And we'll also be announcing a big upgrade on the privileges for Unmade's paying members.If you're interested in retail media, don't forget that discounted earlybird tickets are on sale for another four days for the next edition of REmade on October 1. And our call for entries for the REmade Awards is live for just another fortnight.Toodlepip…Tim BurrowesPublisher - Unmadetim@unmade.media This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.unmade.media/subscribe

On this episode of Mumbrella's one-on-one podcast, host Neil Griffiths is joined by radio presenter and the host of the #1 FM Melbourne breakfast show, Christian O'Connell.

On this episode of Mumbrella's one-on-one podcast, host Neil Griffiths is joined by Nova Entertainment's chief growth officer, Adam Johnson.

On this episode of Mumbrella's one-on-one podcast, host Neil Griffiths is joined by Australian presenter, Marc Fennell.

Chris Walton, Managing Director, Nunn Media, has a long and successful career in media and back in November 2013 he was asked to provide his predictions for the coming trends in media. The result of which appeared in Mumbrella under the headline “How big data will transform media agencies”. Here we are more than ten years later to discuss how those predictions have aged over that time. A week is a long time in politics. It is also a long time in media. So imagine how media has changed over the past decade when it comes to transparency, negotiating power, collaboration and more. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190  Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934  Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz  Listen on Stitcher: https://www.stitcher.com/show/managing-marketing  Listen on Podbean: https://managingmarketing.podbean.com/  For more episodes of TrinityP3's Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/  Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

On this episode of Mumbrella's one-on-one podcast, host Neil Griffiths is joined by the chief creative officer of M&C Saatchi ANZ, Steve Coll.

On this episode of Mumbrella's one-on-one podcast, host Rosie Drew is joined by the chief strategy officer of Ashley Madison, Paul Keable.

On this episode of Mumbrella's one-on-one podcast, host Neil Griffiths is joined by the chief marketing officer of Telstra, Brent Smart.

On this episode of Mumbrella's one-on-one podcast, host Neil Griffiths is joined by Universal Pictures' director of marketing ANZ, Suzanne Stretton-Brown.

On this episode of Mumbrella's one-on-one podcast, host Neil Griffiths is joined by SBS managing director, James Taylor, and chief marketing and commercial officer, Jane Palfreyman.

An award-winning and newly-promoted Editor at Mediaweek, Brittney Rigby joins us on Influencing Insider this Friday 12th of April at 2pm and will discuss: What Mediaweek covers, their audience and their content objectives How to share your news content with Brittney The stories Brittney has found the most interesting to work on in her career. About Brittney Rigby Brittney Rigby is the Editor at Mediaweek.com.au. Previously, Rigby previously served as deputy managing editor at Mumbrella and was most recently the national head of communications at DDB Group Australia, an executive leadership position which also saw her sit on the creative agency's global communications team. She brings more than 10 years of experience to the role and has contributed to a range of industry titles locally and internationally, in addition to writing regularly for the likes of The Guardian, The Sydney Morning Herald and SBS. About Mediaweek Mediaweek is a highly respected trade journal for the media covering newspapers, magazines, TV, digital, radio, outdoor advertising and entertainment media. Dubbed the media industrys bible by The Australian, it was created by publisher Philip Luker in 1990. In 1999, James Manning took over the publication as publisher and editor. In 2008, Mediaweek TV began on Sky News Business Channel and the magazines infamous podcasts began a year later in 2009.

Welcome to an audio-led edition of Unmade. Today we discuss how psychologist Daniel Kahneman changed marketing thinking with his work on behavioural economics. And further down in this post, after hitting an all time low on Tuesday the Unmade Index continues to sink.If you've been thinking about upgrading to an Unmade membership, this is the perfect time. Your membership includes:* Member-only pricing for our HumAIn (May 28) and REmade (October 1) conferences;* A complimentary invitation to Unmade's Compass event (November);* Member-only content and our paywalled archives;* Your own copy of Media Unmade Daniel Kahneman and the rethinking (fast and slow) of advertising strategyToday's conversation features Australia's most visible consumer psychologist Adam Ferrier, discussing the huge contribution Daniel Kahneman - who died at the end of March - made to the field of behavioural economics.Kahneman's most famous publication, Thinking, Fast and Slow, found a place on the bookshelf of every agency strategist. It was only published in 2011 but his ideas on the field of behavioural economics - the concept that humans act in predictably irrational ways - had already begin to influence those in the persuasion business.Among Kahneman's most important contributions was popularising the concept of System 1 and System 2 types of thinking, whether consumers are behaving automatically or consciously.During the conversation, Ferrier describes how the impact of Thinking, Fast and Slow helped turn his agency Naked Communications into one of Australia's most talked about by leaning into the concepts. Ferrier is now co-founder of communications agency Thinkerbell and co-presents the Black T-Shirts creativity podcast. Later in the year Ferrier will be reviving the MSIX - Marketing Science Ideas Exchange - conference, which he curates alongside Mumbrella.The interview also offers a primer on some of the key concepts of behavioural economics, explaining ideas like anchoring, framing, the endowment effect, loss aversion, sunk cost fallacy and heuristics.Unmade Index sinks lowerAfter hitting an all time low on Tuesday, the Unmade Index lost another 0.48% yesterday, taking it down to 558.9 points.Among the larger media and marketing stocks, IVE Group had the worst of it, losing 3.29% while Ooh Media lost 2.58%. Meanwhile Seven West Media came off its recent low, gaining 2.7%We'll be back with more tomorrow. If you missed yesterday's announcement, we've just finalised the program for HumAIn, Unmade's conference on the impact of AI on media and marketing. It takes place on May 28.If you're into loss aversion, you should know that tickets to HumAIn get more expensive in five days' time. You need to act now to lock in a 20% saving. And once you listen to the podcast, you'll know why we're doing that. Toodlepip…Tim BurrowesPublisher - Unmadetim@unmade.media This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.unmade.media/subscribe

Support News Club by signing up to our newsletter and following us on Instagram Links: The most clicked link in Squiz Today was about this Gucci wallet in Big W The Daily's podcast episode on Israel's airstrike on the World Central Kitchen Claire recommends The Rest is History's 2-part podcast episode on Captain Cook Kate recommends watching Oppenheimer on Netflix Read Kate's op-ed in Mumbrella here Hosts: Kate Watson & Claire Kimball Producer: Annelise Taylor

3 April 2024 As announced last month, Meta's Facebook news has officially been axed – so what now? Also on this episode: Music industry in crisis as another festival goes under We wrap up Mumbrella's on-ground coverage of the Adobe Summit in Las Vegas Join Neil Griffiths and Adam Lang for a look at everything under Australia's media and marketing umbrella.

27 March 2024 Join Mumbrella publisher Adam Lang live from CommsCon at the Four Seasons Hotel in Sydney. On this episode, Adam is joined by CommsCon speakers and special guests including: Brand marketing director at Who Gives a Crap, Kat Kearney General manager at Eleven and Sustain by TBWA, Kiefer Casamore Vice president of engineering at CisionOne, Cision, and former CTO and co-founder of Streem, Antoine Sabourin Chief customer officer at Intrepid Travel, Leigh Barnes

14 March 2024 Join Mumbrella editor and Mumbrellacast host Neil Griffiths live from the Retail Marketing Summit at the Crown in Sydney! On this episode, Neil is joined by Retail Marketing Summit speakers and special guests including: TRIBE founder Jules Lund News Corp Australia's eCommerce director, Adam Kron Spotlight Retail Group's general manager, marketing, Jason Wolff Microsoft's advertising and retail media partnerships director, JAPAC, China, John Harvey Faurholt IKEA Australia's head of marketing and insights, Kirsten Hasler, and head of communications, Patricia Routledge

Welcome to Start the Week, our Monday scene-setter for the week ahead.Today: OpenAI's Sam Altman predicts 95% reduction in agency jobs; Melbourne radio gets ready for a huge week; and Nine talks to Antony Catalano about buying back his papers.Producing independent analysis of the media and marketing industry that goes beyond press releases takes time and resources. If you like what we do, you can support us by becoming a paying member. Become a member today!PerthboundUnmade publisher Tim Burrowes will be in Perth next week - from Monday March 18 to Wednesday March 20. He'd love to catch up with anyone in the industry who wants to do so. Please email tim@unmade.media‘Images, videos, campaign ideas? No problem'Today:* Melbourne radio's big week;* Southern Cross Austereo rejects ARN Media's first offer;* Antony Catalano buys into SCA… and tries to sell papers to Nine;* Open AI's Sam Altman says AI will do 95% of marketing jobs;* Elon Musk sues openAIFurther reading:* Unmade: K&J prepare to descend upon Melbourne from the heavens* Australian Financial Review: Antony Catalano wants to sell three of his biggest newspapers* Mumbrella (from 2014): Radio's revolution: Why today is the day that everything changes* The Marketing Institute: Sam Altman Says AI Will Handle “95%” of Marketing Work Done by Agencies and Creatives* OpenAI blog: OpenAI and Elon MuskToday's episode features Tim Burrowes, Abe Udy and Cat McGinnTime to leave you to start your week.Editing was courtesy of Abe's Audio, the people to talk to about voiceovers, sound design and podcast production.Toodlepip…Tim Burrowestim@unmade.media This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.unmade.media/subscribe

On this special edition of the one-on-one series, Mumbrella journalist Lauren McNamara is joined by EssenceMediacom CEO Pippa Berlocher and Sydney MD Stevie Douglas-Neal, and Group M CEO Aimee Buchanan.

G+T partner Ilona Millar and Business and Human Rights Lawyers Association Co-Chair Rae Lindsay on global ESG trends, corporate sustainability in Europe, and the unfolding impacts on Australian companies in the first part of a double-header on the emerging field of business and human rights.   Plus the Tribunal overturns the ref's call on the ANZ/Suncorp merger authorisation, but it's not all bad news for the ACCC; ex-post reviews of mergers; near-record criminal fines for a cartel; and even more Wonka and antitrust in pop culture.   All this and more next week with co-hosts  Moya Dodd and Matt Rubinstein.   G+T on the Tribunal's authorisation of the ANZ/Suncorp merger  The ACCC's second ex-post review of past merger decisions  Mumbrella on Take 5's all-time classic headlines  ACCC on the criminal penalties in the waste cartel  Autorité de la Chalomet on the French chocolate cartel  Wikipedia on the incredible AI-assisted Willy's Chocolate Experience (archived)  Spencer Weber Waller's "A Pop Culture Guide to Antitrust" and sequel  Ben Stein on the Hawley-Smoot Tariff Act and the Laffer Curve  ACCC Chair Gina Cass-Gottlieb's AFR op-ed on digital platform regulation  Shop Talk: G+T's latest consumer law update    Meet the Gilbert + Tobin Competition, Consumer + Market Regulation team  Email us at edge@gtlaw.com.au   See omnystudio.com/listener for privacy information.

28 February 2024 The gender pay gap data has been revealed for the first time ever – we look at the winners and losers within the media and marketing industry. Also on this episode: ARN responds to Mumbrella after Jackie O stages KIIS FM walkout over gender pay gap in radio and we chat to Ciaran Davis We talk to Market Economics head Stephen Koukoulas ahead of next month's Retail Marketing Summit Join Neil Griffiths, Adam Lang & Lauren McNamara for a look at everything under Australia's media and marketing umbrella.

7 February 2024 Taylor Swift is set to hit Australia next year and Taylor-mania has well and truly swept the nation… but that all comes after Monday's Super Bowl where the pop star seems to be getting more attention then the game itself! Also on this episode: We discuss Mumbrella's new one-on-one series and tease part two of our conversation with former Nike CMO, Greg Hoffman. Join Neil Griffiths and Adam Lang for a look at everything under Australia's media and marketing umbrella.

Sue Parker is the Executive Job Search Strategist at the Dare Group, who recently wrote a piece for mUmBRELLA sharing her opinions on the missed opportunity in the latest Meat and Livestock Australia television commercial for Lamb  titled The Generation Gap.  The MLC TVC can be viewed here on YouTube https://www.youtube.com/watch?v=V1e0apyGASc    Her article was independently picked up by LinkedIn News Australia and put the topic of ageism and stereotypes at the top of the agenda.  Stereotypes plague the advertising industry. On one side we have many suggesting they are simply a short-hand way to communicate or identify a character, audience or type of person. On the other, research suggests that these stereotypes in-grain and support associated behaviours in society – from gender inequities to age and racial discrimination. Sue shares her perspective on this topic of ageism, of which she is passionate and well informed. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190  Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934  Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz  Listen on Stitcher: https://www.stitcher.com/show/managing-marketing  Listen on Podbean: https://managingmarketing.podbean.com/  For more episodes of TrinityP3's Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/  Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

17 January 2024 On the first episode of the year, hosts Neil Griffiths and Adam Lang go through some big announcements for Mumbrella and are joined by the editorial team to discuss the Australia Day retail fallout, why the Australian Open remains a hit for advertisers and brands, and so much more!

13 December 2023 Netflix is now releasing its viewing data - CEO Ted Sarandos told us all about it Also on this episode:  For the final Mumbrellacast of 2023, we look at some of the biggest stories of the year Join Neil Griffiths, Adam Lang & Nathan Jolly for a look at everything under Australia's media and marketing umbrella.

It's another big week in the world of Podcasting and Jules and Stocks have all the goss, including advertising trends in Australia, some AI in podcasting mishaps and fashion advice for the Australian Podcast Awards. [01:44] Australia's top podcast advertisers revealed Mumbrella [06:11] Goodpods removes AI-generated descriptions [8:23] Pushkin Industries' Podcast Workers Form Union - Hollywood Reporter and  Malcolm Gladwell's Media Empire Is Being Torn Apart - Daily Beast [13:55] Podcast Workers Australia's Freelance Podcast Rate Card [16:33] Ben Shapiro and the conservative podcasters after his throne - The Verge Contact Jules and Stocks and follow BTP on Instagram HERESee omnystudio.com/listener for privacy information.

1 November 2023 Telstra's recent agency roster shake-up results in redundancies at CHEP, as revealed by Mumbrella this week. Also this week: - Mumbrella's events are back in 2024 with Mumbrella360 and CommsCon - And inside SCA's annual general meeting Join Neil Griffiths, Adam Lang & Lauren McNamara for a look at everything under Australia's media and marketing umbrella.

27 September 2023 What is going on at Dentsu? Restructuring, redundancies, and a few big appointments - all signs of the pressures on media businesses right now. Also today: Crown Resorts launches a major brand refresh - will it be enough to repair its reputation after two Royal Commissions? Threads and a rebranded Twitter fail to capture Australia's attention And the launch of Mumbrella's State of the Industry Survey Join Michael Thompson & Adam Lang for a look at everything under Australia's media and marketing umbrella. Also mentioned in today's episode: the best work perks in adland.

I always like to say “your words could be medicine for others”.  And this doesn't just mean the spoken word. The words you write on your website, your social media posts, your emails can have a profound impact on your audience.  Sometimes you just have to understand the process of the written word and copy to be able to use words in a purpose-led way!  Episode 98 of The Essential Shift Podcast is all about the power of words. I am joined by copy expert Anita Siek who is going to share some really great insights to help you be the copywriter for your business!  If you LOVED the episode, make sure you share this on your Instagram stories and tag me @essential.shift and @anitasiek    ✨ Want to see the power of my words come to life? GET A COPY OF MY BOOK✨ KEY EPISODE TAKEAWAYS  How to review your writing to get more conversions  How words can create emotion and connection  The 4 elements to help with better writing  How to write better copy for your business  SHOW RESOURCES  CHECK out Anita on Instagram - HERE CHECK out Wordfetti on Instagram - HERE LEARN from Anita in Wordfetti your Words - HERE  Order my Book - Light It - HERE FOLLOW me on INSTAGRAM - HERE Find out more about how to WORK WITH ME - HERE If you like this episode, don't forget to share it to your Instagram stories and tag me @essential.shift.   ABOUT THE GUEST Anita Siek is a lawyer turned brand strategist and copywriter and CEO of Wordfetti, a human-centred brand strategy and copywriting house specialising in helping brands that don't do normal create a dent in their industry through the power of psychology and words. Wordfetti does this in 3 ways: through their studio (done for you), their school arm (where they teach you how they do it), and through their shop (where you can buy on-demand conversion-ready copywriting templates).    With a big passion for words, language and how the delicate choices of how they can trigger different emotions and feelings in a reader, her and her team at Wordfetti are on a mission to spread the power of one of the most powerful tool we as humans have, being words, in igniting world-changing ideas, provoking thought, and driving meaningful action and results.*    Anita's work has been featured on Forbes, Mumbrella, Smart Company, Thrive and more, and some of her clients include Australia's largest insurance group, IAG, Challenge DV (formerly known as Australia's CEO Challenge), Lack of Color, The Calile Hotel Group and Luna Bronze. Bless it be.  With love, Laetitia! 

Anita Siek is not a TV producer, print journalist or magazine editor. But she is in the business of words. And she's really bloody good at it. Words that encourage people to take action, to feel something, to do something, words that produce a specific outcome...Do you know how powerful a skill like that is? To be able to guide someone to take action, to do what you want them to do based purely on the fact that your written copy told them to. It's crazy! And we all need this skill in our business, like, yesterday! Anita Siek is a lawyer turned brand and copy strategist and CEO of Wordfetti, a strategic copywriting and brand strategy house helping brands that don't do normal, stand out and make more sales through psychology, design-thinking and words. Outside of Wordfetti, Anita is also the co-founder of Lenny, a digital mortgage broking business, the host of Brandfetti - a leading Marketing podcast, a speaker and she runs a high-touch Mastermind to help businesses strategically and sustainably grow and scale through unconventional business strategies.Some of Anita's clients include Australia's largest insurer group IAG, The Calile Hotel Group, TEDx, Lack of Color and more. Her work has been featured on Forbes, Mumbrella, SmartCompany and Thrive Global. In short, in the world of words, Anita is a bit of a celebrity and as a former journalist and writer, I'm a word geek and super-fan so this one is a bit of a love fest. But I promise, even if words aren't your thing or writing clever copy is the thing you loathe most in business, Anita's insight is for every. body. That's the ironic thing right, by the end of this episode her words will have convinced you that the words YOU choose to use in your business are a game changer in every way. And they are. Want to learn from more incredible guests like this? The Media Masters Academy opens doors again in February 2024, join the WAITLIST here: https://www.liznable.com/mediamastersacademy

Fear & Greed is very excited to be working on the weekly Mumbrellacast - a look at everything under Australia's media and marketing umbrella. There's a new episode every Wednesday - follow the show on Apple Podcasts, Spotify or wherever you get your podcasts. Original release date: Wednesday 23 August 2023 In this week's Mumbrellacast:  Krispy Kreme dumped an offensive commercial this week after being alerted to the gaffe by Mumbrella. But how did it get through in the first place, and will it do lasting brand damage? Also today: Outdoor advertising is on the up - we look at why The best work perks in adland - what would draw you to your next workplace? And a spike in magazine readership suggests the end is not yet nigh for offline media Join Michael Thompson, Adam Lang & Sean Aylmer for a look at everything under Australia's media and marketing umbrella.Find out more: https://fearandgreed.com.auSee omnystudio.com/listener for privacy information.

23 August 2023 Krispy Kreme dumped an offensive commercial this week after being alerted to the gaffe by Mumbrella. But how did it get through in the first place, and will it do lasting brand damage? Also today: Outdoor advertising is on the up - we look at why The best work perks in adland - what would draw you to your next workplace? And a spike in magazine readership suggests the end is not yet nigh for offline media Join Michael Thompson, Adam Lang & Sean Aylmer for a look at everything under Australia's media and marketing umbrella.

Welcome to Start the Week, our Monday scene-setter for the week ahead.Today:* Our thoughts on Advertising Week APAC;* TV bosses lobbying in Canberra;* Earnings season predictions;* News Corp kills ad platform project;* Another editor departs Mumbrella;Today's episode feature Tim Burrowes, Seja Al Zaidi and Abe Udy.Further reading:* Unmade: Television's audience decline goes main stage* The Australian: TV bosses head to Canberra as lobbying efforts heat up* Sydney Morning Herald: Smart TV showdown on cards as networks fine-tune pitch to Canberra* Australian Financial Review: News Corp kills major Accenture-advised advertising platform project* Australian Financial Review: Mumbo jumbleTime to leave you to start your week.Production was by Seja Al Zaidi with editing was courtesy of Abe's Audio, the people to talk to about voiceovers, sound design and podcast production.Message us: letters@unmade.media This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.unmade.media/subscribe

The nerd-bros are back and they are learning, and sharing. In this week's episode they rankle the Australian podcast ranker, chat about the results from Mumbrella's Podpolls and eagerly await Paul McCartney's new upcoming podcast. Plus they give loads of recommendations so you, too, can learn and share the podcast love. Mentioned this week: The Australian podcast Ranker June 2023 Mumbrella 360's Podpoll results 2023 Pushkin Announces Paul McCartney Podcast Jules recommends: Quick Smart ABC Podcasts TED Talk Daily Patented: History of Inventions Instant Genius BBC Podcasts Stocks recommends: Joe Pomp Show New York Times The Daily Stratechery Huberman Lab The Imperfects Podcast High Performance Podcast For all things Behind the Podcast follow BTP on Instagram and get in touch with us at behindthepodcast@dm.org.au See omnystudio.com/listener for privacy information.

The secret to writing persuasive and impactful copy that converts into clients is a magical mix of psychology and words.And perhaps you're thinking to yourself – “what does psychology have to do with copywriting, Tahryn?!”Well, a whole lot more than you think!Because, as I always say – the most important thing when creating anything in your business is WHO you're creating it for.Whether that's content or offers – you need to deeply understand them (what they're currently navigating, experiencing and feeling) and what they desire instead if you want to make consistent sales in your business.And this is something you can't outsource to ChatGPT. The successful businesses are those that are deeply connected and tapped into what their community needs and wants, and they deliver on it again and again.And what better wizard to chat about this with than the magical Anita Siek?Anita is a lawyer turned brand strategist and copywriter, and CEO of Wordfetti, a human-centred brand strategy and copywriting house specialising in helping brands that don't do normal create a dent in their industry through the power of psychology and words.Anita's work has been featured on Forbes, Boss Babes, Mumbrella, Smart Company, Thrive and more, and some of her clients include Australia's largest insurance group, IAG, Challenge DV (formerly known as Australia's CEO Challenge), Lack of Color, The Calile Hotel Group and Luna Bronze.I KNOW you're going to love this conversation and Anita! So let's begin.Things You'll Learn in this Episode of How I Do ContentWhy consumer psychology is an essential ingredient in your copywriting How you can use consumer psychology to uplevel your copy and content gameAnita's thoughts on two hot topics – ChatGPT and the impact of the current economic climate on purchase decisionsConnect with Anita SiekFollow Anita on Instagram at https://www.instagram.com/anitasiek/ Download 5 e-lessons to cannonball your copy game at https://anitasiek.com/freebie Listen to the Brandfetti podcast at https://plinkhq.com/i/1464154049?to=page Find out more at https://wordfettigroup.com/ 

Are you launching in your business with a “hope for the best strategy”.  Do you want a plan built around marketing strategies that work to creatively engage with your audience?  A plan that doesn't burn you out but gets you results? It is time for you to meet Mia Fileman (or as you might know her campaign_del_mar). In this week's podcast episode you will learn what a great marketing campaign looks like and how I have worked with Mia to create my upcoming marketing campaign for my new book!  If you LOVED the episode, make sure you share this on your Instagram stories and tag me @essential.shift and @campaign_del_mar!  ✨ Want to see the book campaign in action? Join the book waitlist here! ✨ KEY EPISODE TAKEAWAYS  What makes up a marketing campaign How to create a good marketing campaign How my book campaign has come to life SHOW RESOURCES  FOLLOW Mia on Instagram - HERE  CONNECT with Mia on LinkedIn - HERE FOLLOW Mia on TikTok - HERE  JOIN the WAITLIST for my BOOK (for all things intuition + biz) - HERE  For Quarterly Planning session - HERE For community and support, JOIN The Circle - HERE  FOLLOW me on INSTAGRAM - HERE FREE tools and guides to support your journey - HERE  CHECK out the blog for this episode (uploaded every Thursday) - HERE Join the FREE FACEBOOK COMMUNITY - HERE Find out more about how to WORK WITH ME - HERE If you like this episode, don't forget to share it to your Instagram stories and tag me @essential.shift.   Bless it be.  With love, Laetitia!  ABOUT THE GUEST Campaign Del Mar Founder, Global Marketing Strategist and the ‘REAL' Emily in Paris Besides having earnt the nickname "The Campaign Lady", Mia is an expert marketing strategist and founder of Campaign Del Mar. You'll love her hard hitting, no BS marketing expertise honed by 20 years in the industry. She is a widely published writer for publications including Social Media Examiner, Mumbrella, Marketing Mag, Smart Company and Better Marketing. The first decade of her career was spent in brand management roles for global consumer brands Vegemite, Kraft, Maybelline and BIC in France. Now? She's a full-time trainer, mentor and consultant that works with you to drive your business results. Strap in for your journey to marketing glory.

Will these things be the future of PR? Diversification, Martech mastery... and storytelling? In this episode, I talk to Damian Frances, a journalist who studies PR and comms. Damian is also the Editorial Director of Mumbrella, the organisers of CommsCon 2023, the biggest PR-focused event in Australia. He invited The Public Relations Podcast along to the recent event in Sydney. Once the sessions were over, we sat down for a chat to discuss what we had heard. The conversation moved from fax machines and press clippings to modern strategies involving diversification and digital. We look at how the general mindset around marketing is likely to change. We look at PR and the problem of measurement with MarTech and how that will help but also talk about the problem of agreeing on measurement standards. And, we talk about this event and how it is helping to inspire people for the future of PR.

Mia Fileman Campaign Del Mar Founder, Global Marketing Strategist and the ‘REAL' Emily in Paris Besides having earnt the nickname "The Campaign Lady", Mia is an expert marketing strategist and founder of Campaign Del Mar. You'll love her hard hitting, no BS marketing expertise honed by 20 years in the industry. She is a widely published writer for publications including Social Media Examiner, Mumbrella, Marketing Mag, Smart Company and Better Marketing. The first decade of her career was spent in brand management roles for global consumer brands Vegemite, Kraft, Maybelline and BIC in France. Now? She's a full-time trainer, mentor and consultant that works with you to drive your business results. She's also a mother and military spouse who knows what it's like to juggle business, life and multiple roles. Strap in for your journey to marketing glory. On today's conversation we cover: The power of campaign marketing Making outlandish claims and the impact it has on your business The problems in the marketing industry and how to wade through the confusing claims To check out Mia's Program Campaign Masterclass click here - https://www.campaigndelmar.com/marketing-campaign-masterclass (starts March 6, 2023) To connect with Mia: https://www.campaigndelmar.com/ https://www.instagram.com/campaign_del_mar/ https://www.linkedin.com/in/miafileman/ https://www.tiktok.com/@miafileman RESOURCES: Download your End of year guide TRANSCEND here. Register for the next round of ELEVATED: Transform your worth, money and business HERE. CONNECT WITH CHRISTINE; Follow me @christinecorcoran_coach Hit Subscribe to the podcast + above Book a Call with Christine here

On this week's Episode of Startup Diaries, Kyle sits down with Adam Ferrier, the Founder of Thinkerbell Pty Ltd. In 2021 Thinkerbell was crowned Mumbrella's Creative and PR and Full Service Agency of The Year (the only time an agency has ever won all three titles in one year). Adam reveals the things that make you "cool", all the things brand isn't, how to influence your customer, his biggest lessons as a founder, a special piece of advice and much more! 0:00 - Introduction 3:40 - Things That Make You "Cool" 9:05 - From Psychologist To Marketer 17:15 - Brand Isn't This! 29:20 - The Intersection Of Brand & Commerce 34:15 - How To Influence Your Customer 41:05 - Branding - The Things That Truely Matter 52:30 - Biggest Lessons Learnt As A Founder 1:00:03 - One Piece Of Advice 1:04:44 - The Most Important Trait A Founder Must Have GET BUSINESS INSURANCE HERE: BIZCOVER | https://www.bizcover.com.au/?utm_source=pivotal_conversations&utm_medium=referral&utm_campaign=podcast  SUBSCRIBE HERE: https://www.youtube.com/channel/UCOIut6UUkQp-xI6YOs8SvWQ LISTEN ON SPOTIFY: https://open.spotify.com/show/2nGZ292Mhf5eknEwhZA8zq?si=5ac423d2107d4781 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/au/podcast/pivotal-conversations/id1479491840 FOLLOW PIVOTAL CONVERSATIONS: PODCAST: INSTAGRAM | https://instagram.com/pivotalconversations TIKTOK | https://tiktok.com/@pivotalconversations FOLLOW KYLE: INSTAGRAM | https://instagram.com/kylertraynor FOLLOW ADAM: LINKEDIN | https://www.linkedin.com/in/adamferrier 

Anita Siek is a lawyer turned brand and copy strategist, and founder of Wordfetti, a human-centred brand strategy and copywriting house specialising in helping brands zig when others zag, make more money and confetti cannon their impact through the power of psychology and words. With a big passion for words, language and how the delicate choices of them can trigger different emotions and feelings in a reader, her and her team at Wordfetti are on a mission to spread the power of one of the most powerful tool we as humans have, being words, in igniting world-changing ideas, provoking thought, and driving impactful action. Her work has been featured on Forbes, Mumbrella, Smart Company and Thrive, and some of her clients include IAG (Australia's largest insurer brand), Lisa Messenger, Aria Property Group, and global unicorn tech start-ups. Our conversation today covers: How rest is productive too How understanding the psychology of words can make all the difference in conversion The power killer copy can have on your bottom line Why defining your messaging regularly supports your biz growth How to communicate what you do and how you do it to convert customers Future proofing your business Creating connections to build community Connect with Anita: Check out Wordfetti your Words here - Anita is sharing her step-by-step system to nail your stand-out message, and write copy that generates qualified leads and converts in this Masterclass! Join me. Sign up for the Masterclass here -

Today's guest is so accomplished I'm exhausted just sharing her intro. We've been sharing time across the screens for a couple of years and it's been an absolute joy to watch her business go from strength to strength. And as a HYOPR graduate, she was a standout performer, amassing over 20 pieces of coverage including articles in Smart Company, Better Marketing and Mumbrella.  Her name is Mia Fileman and she's the founder of Campaign Del Mar, a popular marketing education platform that helps switched-on startups create killer campaigns for less through her signature programmes, Campaign Classroom and Marketing Foundations. Mia has two decades of marketing experience under her belt, having spent 10 years in Brand Management for global companies such as L'Oreal, BIC and Kraft. She's been a Director at creative agencies and also ran her own marketing agency for seven years.  So if anyone understands the ability of marketing and PR to spread your brand message, gain your audience's trust and boost your cred, it's Mia.  In this episode, we're chatting all things Medium, the online digital publishing platform with over 100 million readers across the globe. To say Mia is a fan of Medium is an understatement. She's a prolific Medium author who uses the platform to establish connections with fellow small business owners, flex her creative muscles, boost her brand message and establish herself as one of Australia's preeminent marketing experts.  To date, she's had over a dozen articles published on Medium that have been read over 32,000 times.  If you're struggling to dip your toe into the world of PR, or not sure if your writing skills are worthy of traditional opinion pieces, this is a must listen. Mia takes you through everything you need to know to get published on Medium, and how to maximise your reach once you're a fully-fledged Medium author.  Available now on your favourite poddy platforms.   Find Mia Fileman online https://www.campaigndelmar.com/ https://www.instagram.com/campaign_del_mar  https://www.facebook.com/campaigndelmar/  Find Odette Barry online https://www.odetteandco.com.au/hackyourownpr https://instagram.com/odetteandco https://instagram.com/hackyourownpr

Author of Media Unmade and Founder of Mumbrella, Tim Burrowes, is a one-off. His commentary on the media world is uniquely insightful and has been essential reading in industry circles for over a decade. In this conversation he covers, amongst other things, his facial blindness, thoughts on Rupert Murdoch and love of Southampton Football Club. Follow The Five of My Life on Instagram Contact Nigel here.See omnystudio.com/listener for privacy information.

Huge ep as the king Tom Walker joins us to talk all things North Sydney. We uncover school scandal after school scandal at Shore, what Tom did to rebel as a youth, we discuss the infamous Mumbrella cocaine party and hear the tale of a war time hero that needs to have a biopic made. So much good stuff in this one. Get it on all pod apps. Give it a listen, send it to your friends, leave a 5 star review on Apple Podcasts and Spotify. https://linktr.ee/CommunityNoticeboardPodcast

A very special episode. We're joined by Tim Burrowes author of the book “Media Unmade: Australian Media's Most Disruptive Decade”.We unpack some of the key events and themes in the book through the lens of the Media Sales Professionals working on the frontlines. We discuss whether the past 10 years can be a predictor for the next 10, and ultimately why an understanding of the structural foundations of the Media are essential for people working in the profession.Click here for a free 60 day trial to the Unmade Newsletter.Unmade is my email newsletter for the Australian media and marketing industry. It draws from insights gained while writing of my best selling book Media Unmade and my time leading the editorial operation at Mumbrella.Connect with Tim Burrowes on LinkedIn.Connect with Damian Francis on LinkedIn.Get your copy of Media Unmade here.For exclusive content and a chance to pick the topic and guide the show, connect with Jamie on LinkedIn.Edited, Hosted and Produced by Joanne HelderMusic by Donyea Goodman at donyeamusic.biz/onlinestoreSYNOPSIS OF MEDIA UNMADE: AUSTRALIAN MEDIA'S MOST DISRUPTIVE DECADEMedia Unmade presents the definitive story of the decade in which big media in Australia was cut down to size – a decade that forever altered what had until then been perceived as the unbreachable foundations of the industry in this country. Drawing on insights from his ringside seat, independent journalist, commentator and Mumbrella founder Tim Burrowes knits together the big events and conversations with key players then and now to reveal the drama and tell the stories behind the changes that every consumer of Australian media has witnessed over the past decade.In this unprecedented account, Tim considers how the newspaper rivers of gold evaporated, TV viewers turned to Netflix, and radio listeners started streaming instead. He covers how networks went broke, the ABC came under sustained attack, and how News Corporation's phone hacking drama in the UK delivered Rupert Murdoch to the most humble day of his life.Of course there is no drama without people and as much as Media Unmade is the tale of the fluctuating fortunes of some of the country's best-known companies, it also presents the compelling stories of the powerful personalities who have shaped them – from the Murdochs, to Antony Catalano and Greg Hywood, to Kim Williams and James Packer, Gina Rinehart, Alan Jones, Michelle Guthrie, Justin Milne and Kerry Stokes.Against the existential threat embodied by Google and Facebook, Australia's media companies remade their broken business models and plotted takeovers in a battle for survival. And just when the worst seemed to be over, COVID-19 delivered the biggest advertising recession of all time, pushing every media company to the brink.

Tim Burrowes has done a lot to shape and up-end the modern media landscape. In the decade since its launch, the company he founded (and remains editor-at-large for) Mumbrella earned its stripes as a respected authority on the Australian media and marketing landscape, with Tim becoming a recognized commentator on media issues. In 2017, Mumbrella was sold to the US-owned Diversified Communications in a multi-million-dollar deal. Under his editorship, Mumbrella was twice named website of the year at the Publishers Australia Awards, while he was named business journalist of the year. He was also twice named Editor of the Year at the British Society of Magazine Editors Awards. He expanded this to a business model driven by running conferences and awards, including launching the icon event Mumbrella360, in which (pre-Covid) more than 3,000 marketers and media executives gather across three days at the biggest event of its type in Asia. While Tim was curator, Mumbrella360 was twice named conference of the year at the Australian Event Awards. Prior to Mumbrella, Tim edited Aussie ad industry bible B&T Weekly. And before coming to Australia, Tim was the Dubai-based launch editor of Campaign magazine, covering advertising and marketing stories throughout the Middle East. Prior to that, he was editor of Media Week in the UK. He began his career on local and daily newspapers, before his first editorship on specialist B2B magazine Hospital Doctor. Now Tim has a new project as author of a new book Media Unmade, the definitive story of Australia's media during the disruptive decade of 2010 to 2020, published in July 2021. And today we are discussing the Politics of Unmade. Tune in to hear: What sparked that desire to start Mumbrella in 2008 and was the idea and the reality different to what you expected it to be? Do you still love journalism and media as much as ever? What does Unmade really mean and does it seem like a negative slant on the disruption we have seen in traditional media over the past 10 years? What other industries are being Unmade as we look ahead and are there lessons from media that relate to other sectors – like energy, tech, or manufacturing for example? Finally: What is your top piece of advice for anyone wanting to navigate The Politics of Unmade? To connect with Tim: https://www.linkedin.com/in/timburrowes/

Tim Burrowes is the founder and editor-at-large of Australia's biggest media and marketing platform Mumbrella. He is also the author of the soon to be released book, Media Unmade. Tim shares his experience launching the highly successful Mumbrella from scratch and talks about the role of trade journalism in the marketing, media and advertising category. He also reflects on the many challenges encountered and the changes that have occurred in the more than 12 years since the launch of Mumbrella. https://www.trinityp3.com/2021/05/media-marketing-trade-journalism-mumbrella/