Podcast appearances and mentions of nancy coyne

The Advertising Agency - with Nancy Coyne

The production team of "Crazy For You" - advertising representative Nancy Coyne, press representative Bill Evans, general manager Tyler Gatchell, casting director Julie Hughes, and producer Elizabeth Williams - discuss how the show was adapted from the 1930's Gershwin musical "Girl Crazy", advertising as a new musical - not a revival, producing a television commercial, the financial cost of the large production, the role of the casting director, and the effect of positive critical reviews.

The production team of Crazy For You -- advertising representative Nancy Coyne, press representative Bill Evans, general manager Tyler Gatchell, casting director Julie Hughes, and producer Elizabeth Williams (three-time Tony winner for Crazy for You, The Real Thing and One Flew Over the Cuckoo’s Nest) -- discuss how the show was adapted from the 1930's Gershwin musical Girl Crazy, advertising as a new musical - not a revival, producing a television commercial, the financial cost of the large production, the role of the casting director, and the effect of positive critical reviews.

Our guests - John Barlow, Damian Bazadona, Nancy Coyne and Drew Hodges - discuss what is involved in marketing, advertising and publicizing a Broadway show; how they work one-on-one with producers and creative teams; the marketing obstacles they face; who their target audience is; how they handle a show that isn't a hit, or that they don't like; the internet's influence on sales; whether or not a known title helps sell a show; how to sustain the buzz after a show opens; and whether "Broadway" can be sold as a brand.

The production team of Tennessee Williams' "Orpheus Descending" -- attorney John Breglio, advertising representative Nancy Coyne, general manager Barbara Darwall, press representative Joshua Ellis, and producer Elizabeth Ireland McCann -- talk about the steps taken in bringing Peter Hall's revival with actress Vanessa Redgrave to Broadway.

The production team of Tennessee Williams' Orpheus Descending -- attorney John Breglio, advertising representative Nancy Coyne, general manager Barbara Darwall, press representative Joshua Ellis, and producer Elizabeth Ireland McCann (numerous Tony Awards including Copenhagen, Morning’s at Seven and Amadeus) -- talk about the steps taken in bringing Peter Hall's revival with actress Vanessa Redgrave to Broadway.

When theatre fans peruse the Sunday New York Times, the vast majority of Broadway ads they see are the work of the dominant theatre agencies: Serino Coyne and SpotCo. The CEOs of each company, Nancy Coyne and Drew Hodges, unite for a discussion of theatre marketing today, the work of the ad agency, setting audience expectations and how to find the essence of a show - often before the show is even complete. Original airdate - February 3, 2006.

When theatre fans peruse the Sunday New York Times, the vast majority of Broadway ads they see are the work of the dominant theatre agencies: Serino Coyne and SpotCo. The CEOs of each company, Nancy Coyne and Drew Hodges, unite for a discussion of theatre marketing today, the work of the ad agency, setting audience expectations and how to find the essence of a show - often before the show is even complete. Original airdate - February 3, 2006.