Podcast appearances and mentions of drew hodges

When a scaled down, revival production of Chicago launched a 4-day run at City Center Encores before transferring to Broadway in 1996, no one anticipated that the show would still be running on Broadway after 28 years and over 11,000 performances. It's the second longest running Broadway show ever after Phantom of the Opera.  Producers Fran and Barry Weissler share insider stories with Michael Riedel about how many people in the Broadway community questioned the wisdom behind the launch. Michael also speaks with Joel Grey about playing Amos against normal type casting, and he talks with marketing superstar Drew Hodges about his steamy, minimalist ad campaign for the show. Plus Ann Reinking weighs in on the risky photo shoot. This episode features never-before-heard excerpts from the interviews Michael Riedel recorded while writing his 2020 best-selling book Singular Sensation: The Triumph of Broadway. Learn more about your ad choices. Visit megaphone.fm/adchoices

In hour two dan is joined by Nate Zelinsky, Drew Hodges, and Chad LaChance to discuss springtime pike, the new Jax store in Loveland, and soft swimbaits on jig heads. 

In hour two Terry is joined by Nate Zelinsky, Drew Hodges, and Ronny Castiglioni to discuss, ice fishing, spring gear, and jerk baits. 

In hour 2 of Terry Wickstrom Outdoors, Terry is joined by Nate Zelinsky, Drew Hodges and Chad LaChance where they talk ice fishing, outdoor winter gear, reservoir trout and more. 

***Sign up for Sell The Season Bootcamp - online April 6-10. Learn more⁠ click here. ***⁠ What stopped Julie in her tracks when she read it? Find out in this episode! In The News discusses three important think pieces currently making the rounds in theatre circles. Broadway Advertising Isn't Working But It Can An essay by Drew Hodges published on Broadwaynews.com Digital Theatre Is Here To Stay: Paula Vogel's Bard At The Gate An essay by Jonathan Mandell published on Howlround Tyne Rafaeli & Kate Whoriskey: Community, Not Competition By Rob Weinert-Kent published on Americantheatre.com This episode was sponsored in part by Coursestorm. Visit coursestorm.com/podcast, to try it for free and learn how your theatre can benefit from CourseStorm's impossibly simple class registration software–so you can focus on more important things, like helping your students grow as artists and performers! *** Join Theatre Marketing Lab's newsletter so you can be in the know about latest episodes and mor theatre marketing magic. Click here. --- Send in a voice message: https://podcasters.spotify.com/pod/show/inthegreenroomtheatremarketing/message

RENT COMPOSER: Jonathan Larson LYRICIST: Jonathan Larson BOOK: Jonathan Larson SOURCE: La Boheme by Giacomo Puccini (1896) DIRECTOR: Michael Greif CHOREOGRAPHER: Marlies Yearby PRINCIPLE CAST: Adam Pascal (Roger), Anthony Rapp (Mark), Daphne Rubin-Vega (Mimi) OPENING DATE: Apr 29, 1996 CLOSING DATE: Sep 07, 2008 PERFORMANCES: 5,123 SYNOPSIS: Mark and Roger are two bohemian artists living in New York's lower East Side at the height of the AIDS epidemic. Mark is a documentary filmmaker and Roger is an HIV positive songwriter. When Roger meets Mimi, a drug addict, he falls madly in love but is unsure if he should tell her of his impending mortality.   Composer Jonathon Larson set out to bring musical theatre to a new generation with Rent, a rock opera based on Puccini's La Boheme and set in Lower Manhattan's East Village. The musical helped break taboos and stigma around queerness, trans liberation, and AIDs. Jordan Dragutsky chronicles Larson's quest for giving his generation a voice that sounded like the popular music of the time with the sophistication of musical theatre composition, the advocacy of Rent by New York Theatre Works, the unique casting and design process that was helmed by director Michael Greif, and how the unexpected death of Larson catapulted Rent, and its stars, to global popularity.  Born and raised in Los Angeles, Jordan Dragutsky grew up surrounded by the entertainment industry and relocated to New York in 2010 after graduating from UCIrvine (BA Drama/Minor Queer Studies). Jordan has assisted in press offices and production/merchandising for over 30 Broadway, Off-Broadway, dance, and touring productions including: Harry Potter & The Cursed Child, Hair, Wicked, and Book of Mormon. He joined the administrative staff at the New York Film Academy in 2012, and from 2015-2020 he served as Senior Dept. Coordinator for the Musical Theatre department. Jordan is a proud member of SAG/AFTRA with experience working on over 100 TV/Film sets. Featured credits include The Cobbler (Goth Guy), Only Murders In The Building (Hulu), and The Marvelous Mrs. Maisel (Ocarina Player).  SOURCES Rent, Original Cast Recording, Dreamworks Records (1996) Rent by Jonathan Larson, published by It Books (1997) Rent starring Adam Pascal and Anthony Rapp, directed by Chris Columbus, Columbia Pictures (2005) Rent Filmed Live on Broadway starring Will Chase and Adam Kantor, directed by Michael John Warren, Radical Media (2008) Rent Live starring Jordan Fisher and Brennin Hunt directed by Michael Grief, 20th Century Fox Television (2019) Without You: A Memoir of Love, Loss, And The Musical Rent by Anthony Rapp, Simon & Schuster (2006) Rent FAQs: All That's Left To Know About Broadway's Blaze of Glory by Tom Rowan, published by Applause (2007) On Broadway: From Rent to Revolution by Drew Hodges, published by Rizzoli (2016) Learn more about your ad choices. Visit megaphone.fm/adchoices

On this week's show, Jamie and Rob decide to examine their shared love for Broadway posters by taking a closer look at the world of Broadway marketing. First up, they chat with Drew Hodges, founder of SpotCo (a marquee Broadway marketing, advertising, and branding firm) about his iconic ad campaigns for shows like “Rent” and “Chicago”. Then, they chat with Roger Puckett, founder of Triton Gallery, the world's only art gallery devoted exclusively to preserving and promoting the Broadway show poster as an art form. Tune in to discover the secret of what makes a good show poster, and to learn more about the fascinating history behind these beloved pieces of memorabilia. This week's music: “Razzle Dazzle” from “Chicago: The Musical, New Broadway Cast Recording, 1997”, “Rent” from “Rent”, “Entr'acte” from “Chicago: The Musical, New Broadway Cast Recording, 1997”, “Prologue” from “Follies, Original Broadway Cast”, “Anyone Can Whistle”, from “Anyone Can Whistle”, “Beautiful Girls” from “Follies, Original Broadway Cast”, “ Overture” from “ Cats, Broadway Cast Recording”, “Finale” from “Chicago: The Musical, New Broadway Cast Recording, 1997”. Find us on Twitter & Instagram: @fabulousinvalid Facebook: www.facebook.com/fabulousinvalid Rob's reviews: www.stageleft.nyc Email us: office@fabulousinvalid.com  Jamie DuMont Twitter: @jamiedumont  Instagram: @troutinnyc Rob Russo Twitter/Instagram: @StageLeft_NYC Learn more about your ad choices. Visit megaphone.fm/adchoices

Drew Hodges is the founder of Spot Design, in 1987, which was followed by the launch of the full service New York City advertising agency SpotCo, and most recently DrewDesignCo.  Drew has created branding and advertising campaigns that span three decades of theatrical shows and art institutions.  He has helped launch many iconic titles such as “RENT”, “Hamilton” and “Chicago” just to name a few.  We were honored to sit down with Drew to pull back the curtain on his storied career.

Solitary confinement, virtual reality, design thinking for prisoners, Drew Hodges’s Broadway, The Paradise, Prince’s unpronounceable glyph

Drew Hodges is a designer, strategist and founder of New York's SpotCo, a creative agency known for the iconic branding of Broadway shows Rent, Chicago, The Book of Mormon, Hamilton, and many more. If you asked me what the one skill I think a modern day Producer should have, it’s marketing . . . which is why this podcast is a crucial one for you to listen to. Listen to Drew talk about . . . His process for creating the art for a show. What he thinks about research and focus groups. Are they the future? Or should you forget about ’em? How Producers should work with their agencies, and how they shouldn’t. Keep up with me: @KenDavenportBway www.theproducersperspective.com  Learn more about your ad choices. Visit megaphone.fm/adchoices

Our guests - John Barlow, Damian Bazadona, Nancy Coyne and Drew Hodges - discuss what is involved in marketing, advertising and publicizing a Broadway show; how they work one-on-one with producers and creative teams; the marketing obstacles they face; who their target audience is; how they handle a show that isn't a hit, or that they don't like; the internet's influence on sales; whether or not a known title helps sell a show; how to sustain the buzz after a show opens; and whether "Broadway" can be sold as a brand.

The "Side Man" production team -- general manager Roy Gabay, producer Jay S. Harris, advertising representative, Drew Hodges, producer Peter Manning, marketing representative Nancy Richards, and press representative Gary Springer -- discuss moving the Roundabout production to a commercial Broadway run, marketing tactics, ticket pricing, breakdown of the production budget, working on multiple shows simultaneously, and the differences between not-for-profit and commercial theatre.

The Side Man production team -- general manager Roy Gabay (Tony winner for the 1998 revival of A View From the Bridge), producer Jay S. Harris (Tony Winner for 1999’s Side Man), advertising representative, Drew Hodges, producer Peter Manning (Tony Winner for 1999’s Side Man), marketing representative Nancy Richards, and press representative Gary Springer -- discuss moving the Roundabout production to a commercial Broadway run, marketing tactics, ticket pricing, breakdown of the production budget, working on multiple shows simultaneously, and the differences between not-for-profit and commercial theatre.

When theatre fans peruse the Sunday New York Times, the vast majority of Broadway ads they see are the work of the dominant theatre agencies: Serino Coyne and SpotCo. The CEOs of each company, Nancy Coyne and Drew Hodges, unite for a discussion of theatre marketing today, the work of the ad agency, setting audience expectations and how to find the essence of a show - often before the show is even complete. Original airdate - February 3, 2006.

When theatre fans peruse the Sunday New York Times, the vast majority of Broadway ads they see are the work of the dominant theatre agencies: Serino Coyne and SpotCo. The CEOs of each company, Nancy Coyne and Drew Hodges, unite for a discussion of theatre marketing today, the work of the ad agency, setting audience expectations and how to find the essence of a show - often before the show is even complete. Original airdate - February 3, 2006.