Podcasts about research now ssi

Real talk: there are things all of us do that just aren't worth our time...which is why you should outsource the bottom 10 percent of your job. In this episode, we chat with Andy Jolls, CMO at FastSpring and Advisor at CloudZero and Mission. He has more than 20 years of marketing experience and previously held marketing leadership roles at Mission, Research Now SSI, Instantly, Inc., Digital Post Mail, Cooking.com, and more. We’re talking about the importance of modeling in marketing, why everyone should outsource the bottom 10 percent of their job, the value of listening to sales calls, and so much more.

We have a jam-packed episode of Intellicast this week! In this week’s episode, the guys talk about the big announcement of Adam being named President of EMI. They also chat about what they are looking forward to this year at SampleCon in Austin. We also have Adam Dietrich join to talk about the Research Now – SSI rebrand to Dynata. In the second half of the episode, we are joined by Rex Repass, President of Research America Inc. They discuss how Rex got started in market research, what he sees as some of the trends in the industry, and what’s new at Research America Inc. To learn more about Research America Inc, visit their website at www.researchamericainc.com. You can follow Rex on Twitter at @rlrepass. To register for SampleCon, visit https://samplecon.com/ If you want to learn more about The Sample Landscape, the report Brian has been talking about, you can download a copy here: https://emi-rs.com/the-sample-landscape/

In this week’s episode of Intellicast, Adam and Brian are joined by Andrew McKinney of Lucid. Andrew has been in market research nearly 9 years, starting at Research Now – SSI, and is now the Director of Platforms for Lucid. He is also one of the most genuine people out there. Tune in as they discuss: • How Andrew got into market research • Andrew’s unique approach to selling himself • His social media / selling strategy • Mount Rushmore of best lead singers • MRX news • And much more! You can connect with Andrew on LinkedIn (https://www.linkedin.com/in/andrewjosephmckinney/) or visit the Lucid website at https://luc.id/.

Jamin, Jayme, and Alexandra analyze Melanie's insights. We discuss in particular how to leverage the "whats" (data) and the "whys" (insights and analysis) to bring the most value to brands. FIND US ONLINE:www.happymr.comFacebook: https://www.facebook.com/pg/happymrxp Twitter: @happymrxpInstagram: @happymrxpLinkedIn: https://www.linkedin.com/company/happymarketresearch/ FIND MELANIE ONLINE: https://www.linkedin.com/in/melanie-courtright-42b28a6/ Twitter: @melcourtright Research Now SSI: https://www.researchnow.com/

I have as my guest today Melanie Courtright, EVP of Global Research Science at Research Now SSI, the global leader in digital market research and data services. Thanks to the merger of the two market research data leaders Research Now and SSI at the end of 2017, the company has one of the world’s largest first-party data assets built on permissioned research data. With a combined history of decades, the company has developed its core of data through a variety of panels, such as eRewards and the Opinionology panels, just to mention a couple. SSI acquired the Opinionology business in 2011.  And eRewards, an industry pioneer of online research data established in 1999, acquired Research Now and became Research Now Group in 2014. Since the merger, Research Now SSI is something of a standard setter for data quality. [00:00:00] Hi. I’m Jamin Brazil. And you're listening to the Happy Market Research podcast. I have as my guest today Melanie Courtright, EVP of global research science at Research Now SSI, the global leader in digital market research and data services. Thanks to the merger of the two market research data leaders, Research Now and SSI at the end of 2017 the company has one of the world’s largest first-party data assets built on permission to research data. Since the merger, Research Now SSI is something of a standard for market research data quality. Melanie has spent more than two decades in the consumer insights industry and is a leading voice in market research for trends and the next generation of data collection. Thank you Melanie for joining us today. [00:00:48] It’s my pleasure to be here. Thank you for having me. [00:00:50] So I’m super-excited about our conversation. You and I have operated in the same circles for two decades and known each other for I think about half that. Your work at Research Now and SSI has certainly put you in the forefront of tech in the market research space focusing specifically on online and then later mobile and social today. On top of that you’ve written some award-winning work that has informed our industry. But before all the nerd stuff, I think it would b really helpful for our audience if you would talk just a little bit about your background and how you wound up in market research. [00:01:28] Sure. That’s a fun story. I didn’t actually grow up wanting to be a market researcher. I’m one of those people who found my way into market research. I was actually planning to be a professional vocalist. My formal education is in languages and music. I speak Spanish and I learned Persian Farsi while I was in the military. I also read biblical Greek. I was a first soprano. I’m still very active in singing. And if you were to be in my car on my way home any day you would hear me singing at the top of my lungs all the way to and from work. But – so after I left the military, I started doing some research. I joined Texas Instruments and I worked on a Department of Defense program for Texas Instruments. And then after that I left when my third child was born. I began working from home doing transcription and translation work for a local research firm. I spent years with that firm translating, cleaning, and coding verbatim comments from employer and customer feedback programs. It was during that time that I really learned a lot about the needs of employees and the needs of consumers translating and transcribing their words into a consumable coding that companies could use. So I spent a lot of time just getting to know the hearts and minds of people all over the world through that couple of years spent with verbatim comments. And from there I just grew in my love of research and in my roles across all the companies I’ve been at. [00:02:52] It’s so funny. You know I started out – I call it the bells of market research. So I started out doing mall intercepts. For those that don’t know, those are the people that you all loved that are in malls that have clipboards with pieces of pape...

In today’s episode, Sima Vasa talks with Roddy Knowles. Roddy is the Director of Product and Innovation Research at Research Now SSI. His leadership runs the machinery that leverages technology to effectively support products. Technology underpins processes by which innovation comes to fruition. This is what Roddy and his team are working to achieve. Technology Behind the […] The post Roddy Knowles – The Evolution of Data Collection | Ep. 018 appeared first on Infinity Squared, LLC.

In today's episode, Sima Vasa talks with Roddy Knowles. Roddy is the Director of Product and Innovation Research at Research Now SSI. His leadership runs the machinery that leverages technology to effectively support products. Technology underpins processes by which innovation comes to fruition. This is what Roddy and his team are working to achieve. Technology Behind the Process Today, tech advancements are coupled with ways to make more efficient various research processes. This is seen from data collection to generation of reports. There’s a constant goal to make work at the back end of everything easier and quicker. As Roddy says, there are lots of technologies working as the machines underneath all these other technologies that run research methodologies. Roddy Knowles Diving Deep into Automation Process automation is key to a streamlined user experience. It opens a lot more opportunities for the collection of data. In addition, it equips researchers with the means to deliver fast and efficiently. But there’s been a clamor to shift the conversation away from automation in a broad perspective. People have become more critical of what it actually brings to the table. “Let’s stop talking about automation itself, but what is it actually doing. Why are we using it? How is it improving data analysis?” - Roddy Knowles Not for Everyone and Everything It’s important to remember that respondents come from different marketing segments. This means that they have different needs. Naturally, they will desire different experiences from products. Engagement differs from one person to another. Research is just as specific. “It’s not necessarily a one size fits all… Which is the way that research is often designed.” - Roddy Knowles To hear more about Roddy Knowles' insights on research, technology, and brand experience, download and listen to the episode! Quick links to connect with Roddy Knowles: LinkedIn Twitter Sima loves to hear from her listeners with input, questions, suggestions and just to connect! You can find her at the links below! LinkedIn Twitter simav.sg-host.com Sima is passionate about data and loves to share, learn and help others that share that passion. If you love data as much as her, subscribe on iTunes and don't forget to leave a rating and review!

We took Intellicast on the road this week to Atlanta and IIeX! We recorded live at The Barrelhouse down the street from the Georgia Tech Convention Center. We had some great guests drop by including: • Cassidy Hoffman of 84.51 (8:50) • Jaceey Sebastian of P2Sample (27:10) • Roddy Knowles of Research Now – SSI (34:56) • Tricia Houston of MMR (50:47) Topics discussed include best of favorite parts of IIeX, great things to do in Atlanta, top 4 Atlanta athletes, UGA’s market research graduate program, MR Live, being a Cincinnati transplant, lots of Mount Rushmore’s and much more! If you want to learn more about Cassidy Hoffman and 84.51, please visit their website at www.8451.com. To learn more about P2Sample, visit their website at www.p2sample.com. You can follow Jaceey on Twitter at @CeeBee1ATL. You can follow Roddy on Twitter at @RoddyKnowles, or visit ResearchNow – SSI website at www.researchnow.com. To learn more about MMR Live, visit their website www.mmr-live.com, or follow them on Twitter @MMRReseachLIVE. You can also follow Tricia on Twitter at @TriciaBHouston. Special thanks to The Barrelhouse for hosting us!

Welcome back! This week’s episode of Intellicast has a little bit of everything! Brian and Adam are joined for a third time by Adam Dietrich to discuss: • Insights Association new code of standard and ethics • Research Now – SSI polling news • AAPOR • Sports gambling potentially becoming legal • New research hot takes • And much more!