Podcasts about iiex

Were you in Washington, DC, last week for IIeX? If not, our latest episode of Intellect has you covered! Brian Peterson and Matthew Alexander were in the nation's capital for this year's event and sat down to recap all the trends and topics. Let's dive into what the guys discussed: Data Quality Takes Center Stage One of the most talked-about issues this year was data quality, spurred on by the recent industry indictment. Sessions addressing fraud detection, transparent sampling practices, and respondent experience were standing room only. It's clear that researchers are demanding more transparency and layered approaches to improving data quality, from better survey design, better tools, and even improved respondent experience. AI and Synthetic Data: More Practical Applications and Progress AI continued to dominate the conversation, but the tone has shifted. This year, discussions focused on practical applications of how AI can assist in the research process, with a variety of presenters showing how they had integrated AI into their tools. Synthetic data was also a large topic of conversation, with several presenters showing their latest strides in synthetic data and how they are validating it. Brian and Matthew both agreed that the applications are gaining traction in qualitative research, but based on the presentations, were still cautious about its readiness for quantitative applications. What Worked (and What Didn't) From a Format Perspective Both Brian and Matthew felt Washington, D.C. was a fantastic host city—clean, easy to navigate, and close to the airport. They were also happy that the Greenbook team abandoned the headphone concept that was used in Austin. The only drawback they found was that some sessions suffered from mismatched room sizes, with popular topics overflowing beyond capacity. They speculated that because of the indictment news that broke just a couple of weeks prior, there was increased interest in some topics. Give it a listen and let us know what you think. And hey, if IIeX comes to Cincinnati next year like Brian and Matthew suggested, we'll see you there! Did you miss one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of Intellicast, host Brian Peterson is joined by Mary Draper and Aron Wilson for a timely and candid discussion about the state of data quality in market research. The team unpacks the recent indictment involving OP4G and Slice MR, accused of orchestrating a $10 million fraud scheme using fabricated survey data. They explore how this scandal highlights long-standing challenges around fraud detection, insider manipulation, and the limitations of current quality safeguards. The conversation also recaps key insights from the recent Insights Association Ignite Data Quality Conference, including the growing push for sample transparency, the nuanced role of ISO certifications, and the critical need for a respondent-first approach to survey design. With perspectives from both supplier and full-service backgrounds, this episode explores how the industry can work together to raise the bar for quality, combat fraud, and ultimately rebuild trust. Whether you're a panel provider, research buyer, or full-service agency, this episode is packed with insights you don't want to miss. Want a better understanding of EMI data quality processes? Click Here Heading to Washington D.C. for IIeX – be sure to connect with Matthew and Brian! Did you miss one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! Joining Brian Peterson on today's episode to give a recap of Quirks Chicago are Gabby Blados and, for the first time, Abby Snyder. The three jump right in with Gabby, who had attended four different Quirks Events, and Abby, who attended her first Quirks Event, giving their overall impression of Quirks. Gabby felt this one was the best one she had attended. Next, Gabby and Abby discuss the overall trend and themes from Quirks. In addition to AI (which was a given), Gabby discusses the focus on data quality, from new tools to help ensure it to how we as researchers can do things differently to help improve quality. Abby then discussed a few of her key takeaways from the conference, including how she felt it was important to connect with colleagues she normally communicates with on a daily basis but never met face-to-face. Gabby talked about her favorite session, which featured Hills Science, which she and her family used for their pets growing up. In the wrap-up, Abby and Gabby discuss some of their non-conference-related adventures while in Chicago, like visiting a Wicked pop-up bar. Thanks for listening! If you have headed to New York for IA Ignite Data Quality, be sure to say hello to Mary Draper and Aron Wilson. If you heading the the nation's capital for IIeX, be sure to connect with Matthew Alexander or Mary Draper. Did you miss one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Green Book Podcast, Lenny Murphy and guest Rafa Cespedes recap the IIEX LATAM event, discussing the growth of the insights industry in Latin America and the impact of fostering innovation and cross-pollination between Latin American and U.S. markets. They explore how technology, including AI, has transformed the industry, while emphasizing the importance of human connection and cultural understanding. Rafa highlights the challenges and opportunities in adapting to new trends, and how brands must evolve to meet changing consumer needs. They also touch on the value of building a global community and sharing knowledge through collaborative efforts like IIEX events and other industry initiatives.You can reach out to Rafa on LinkedIn. Many thanks to Rafa for being our guest. Thanks also to our producer, Natalie Pusch; and our editor, Big Bad Audio.

Hosts Alisa Manjarrez and Dr. Merary Simeon get real about the current landscape for women in the insights industry during this live recording at IIEX North America, one of the largest insights conferences in the world.Alisa and Dr. Merary highlight the crucial role of advancing multicultural women in the insights field and its positive impact on businesses. They also share three actionable strategies for industry professionals to support and promote women of color into leadership roles.Discover valuable tips to make a difference in your organization, whether you're climbing the corporate ladder or already in the C-suite.Episode Highlights:Where women stand in the insights industryThe benefits of having more multicultural women in leadership Advancing through sponsorship, mentoring and coachingThe #1 thing women need to advance their careersAlisa's Bio:Alisa Manjarrez is a storyteller, marketer and executive coach. She is the Managing Director of a B2B creative agency, co-host of the What Rules!? podcast, and has her Master's in Organizational Management & Leadership. Alisa is Mexican American and is passionate about advancing women of color in corporate America as co-CEO of Zera Consulting.Dr. Merary's Bio: Dr. Merary Simeon, a seasoned Human Resources executive, brings 25 years of experience as a trusted advisor to C-suite executives in Fortune 50 corporations. Dr. Merary has a doctorate in Strategic Leadership. She is a best-selling author and co-host of the What Rules!? podcast. As co-CEO of Zera Consulting, she passionately advocates for the advancement of multicultural women in the workplace. Dr. Merary is from Puerto Rico and is fluent in Spanish.Connect with us on our social media: Instagram and LinkedInMore from Alisa Manjarrez: Instagram and LinkedInMore from Courtney Copelin: Instagram and LinkedInMore from Dr. Merary Simeon: Instagram and LinkedInLearn more at www.whatrulespodcast.com.

It's our season 2 finale and we've got a special episode of Dig In. Join our very own Frank Serpico  and Patricia King in their conversation with Risa Duesing, VP, Global Head of Consumer Insights at Kraft Heinz all about the pros and cons of tech-enabled and online qualitative research, examples of how Kraft and Dig are marrying qual and quant to achieve better insights, and the multiple ways that qual can be used to push business decisions.

Step into the forefront of innovation with key takeaways from IIEX North America 2024In this episode of The Greenbook Podcast, join hosts Karen Lynch and Lenny Murphy as they dive into the vibrant happenings at IIEX North America 2024. Karen, who attended the event, shares her experiences of the energetic atmosphere, driven by a mix of familiar faces and exciting new entrants. The discussions were heavily influenced by the practical applications of AI in market research, with a focus on real-world integration into platforms and processes. Highlights include insightful contributions from industry giants like the NBA and Bose, emphasizing innovative approaches to audience measurement and customer-centricity. The episode also covers the Insight Innovation Competition, where Listen Labs emerged as a standout, showcasing their AI-assisted tools that enhance survey data analysis. Listen in for an in-depth look at the latest trends and transformative ideas shaping the future of market research.Many thanks to our hosts, Karen and Lenny. Thanks also to our producer, Natalie Pusch; and our editor, Big Bad Audio.Mentioned in this episode:Join us at an IIEX Event!Visit greenbook.org/events to learn more about events in Asia, the Americas, and Europe. Use code PODCAST for 20% off general admission at all upcoming events.

Welcome back to Intellicast! In this episode, we continue our spring conference recap series. This time, Brian Peterson is joined by Tony Brown and Jason Inderhees, who were in Austin for IIeX. The guys dive right in, with Jason and Tony giving overall perceptions of the conference. They talked about the set-up (including the headphones), how it seemed people were willing to talk, and the quality of the sessions. This leads to a conversation about the key themes of the conference. In what shouldn't surprise anyone, artificial intelligence was the key theme. However, Jason and Tony both talk about how, while AI was the main theme, they liked the secondary theme of data quality and the efforts made (including employing AI) to achieve better quality. Next, Tony and Jason talk about their favorite sessions from the IIeX. Tony talks about a session that BET held about how they use data to improve their recommendations for viewers based on their viewing habits. He also mentions another presentation that talked about fandom, how brand love is tracked, and the emotional ties they have to their consumers. Jason mentions a presentation from Cint on how they are employing AI and a presentation involving the NBA and how they are utilizing data and insights to help plot out their future. Jason also mentions a session where Kraft Heinz talked about brand measurement and the methodologies they combine to understand better how people interact with their brand. To wrap up the episode, the guys have a fun discussion about the best meal they had while they were in Austin. Jason raves about the steakhouse he took some clients to for dinner, while Tony gets a recommendation from his Uber driver, which turns out to be fantastic. If you missed out on IIeX, this is the episode for you! Thanks for tuning in! We have just released the 2024 edition of our annual report on the online sample industry, The Sample Landscape. To stay ahead of the curve of what's going on in the online sample industry, be sure to download your copy now. Download Here: www.emi-rs.com/the-sample-landscape/ Did you miss one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Learn more about your ad choices. Visit megaphone.fm/adchoices

Erika Heald invited me to be a guest on her weekly Content Chat LinkedIn Live. We discussed a recent market research conference I attended, technology advances in content and many topics in between Here is our chat and you can connect with Erika here: https://erikaheald.com/

On this episode of Now that's Significant, a market research podcast, host, Michael Howard, the head of marketing at Infotools is joined by Dan Wasserman, Chief Operating Officer at KJT. KJT is a full-service, strategic market research and consulting firm that is focused on the healthcare industry. Dan has worn many hats at KJT for the past 13 years. He has run a research team, focused on both market research as well as health outcomes research, and has served as an operations leader, overseeing KJT's information security management, research compliance, research operations, analytics, and general business operations. He has led the implementation for professional services automation, and more recently has gotten deep into the rise of generative AI. He's presented at IIEX.AI and also developed a prompt engineering course available to anyone in the insights industry. In this episode, we talked about Dan's experience with generative AI in market research, with a focus on prompting. Themes that arose in the conversation included: > How different prompting generative AI tools is to your standard Google searches. > Advice on how to prompt well, in order to get the best out of the large language models. > Why prompt 'engineering' sounds technical and over many people's heads, but why it actually is relatively straight forward when you know the ins and outs. > The need for high-quality data with LLMs as well as having a good combination of primary and secondary data. > Confidence levels with what is presented by generative AI platforms and having a level of explainability - understanding how the AI arrived at its output. > Some insight into Dan's 2-hour, asynchronous prompt course that he wrote. Click here for the link to the prompt course. We trust you enjoy this episode. Please feel free to leave a review or share this with others. *** Infotools Harmoni is a fit-for-purpose market research analysis, visualization, and reporting platform that gives the world's leading brands the tools they need to better understand their consumers, customers, organization, and market. Established in 1990, we work with some of the world's top brands around the world, including Coca-Cola, Orange, Samsung, and Mondelēz. Our powerful cloud-based platform, Harmoni, is purpose-built for market research. From data processing to investigation, dashboards to collaboration, Harmoni is a true "data-to-decision-making" solution for in-house corporate insights teams and agencies. While we don't facilitate market research surveys, we make it easy for to find and share compelling insights that go over-and-above what stakeholders want, inspiring them to act decisively. One of the most powerful features of Harmoni is Discover is a time-tested, time-saving, and investigative approach to data analysis. Using automated analyses to reveal patterns and trends, Discover minimizes potential research bias by removing the need for requesting and manually analyzing scores of cumbersome crosstabs – often seeing what you can't. Discover helps you easily find what differentiates groups that matter to you, uncover what makes them unique, and deliver data points that are interesting, relevant, and statistically significant, plus see things others can't. Add to all this an impending GenAI feature, and you have an extremely powerful, future-proofed tool. Feel free to check out our platform and services at www.infotools.com

Think about it in 3 steps, based on your level of control and influence: 1 - Start by reflecting on yourself: take a personal Inventory of yourself and your practices, and personal education.  2 - Then reflect on your work/your team: take a second inventory, this time of your work- what biases are built in there, what do you have the power to control. 3 - Finally reflect on your environment/industry/larger picture. Think about the larger systemic changes of the way you work and the way your company does business. Tune in to hear more about Discover's Equity Sequence Model and their recent ESG Report: https://www.discover.com/company/esg/2022-esg-report/home/?cmpgnid=leap____&utm_campaign=&utm_medium=LEAP&utm_source=LinkedIn. And try Jessica's tip to 'language challenge' yourself using The Micropedia of Microaggressions https://www.themicropedia.org/ ---------------------------------------- As Director of Consumer Insights, Jessica uses consumer insights to drive growth in Discover's lending and deposits products. She leads a team of insights professionals, with expertise across the product suite, combining macro consumer trends, competitive intelligence, syndicated data, and custom qualitative and quantitative research to drive decision making. She has a passion for understanding the "whys" behind consumer behavior and choices through consumer research.  --- Send in a voice message: https://podcasters.spotify.com/pod/show/trippodcast/message

What does the future of market research hold in a world of ever-evolving AI technology?In this episode, our panel of industry experts discuss synthetic respondents, the balance between human analysis and machine learning, and the upskilling of researchers in the face of disruptive change. As AI promises efficiency and scalability, the dialogue balances automation with human insights, ensuring research remains insightful and actionable. Envisioning AI as a potent disruptor, the panel explores their optimism for improved accuracy, scalability, and industry innovation. Join us to explore AI's role in shaping market research's future – are you prepared for the transformation?You can reach out to Julian on LinkedIn You can reach out to Gregg on LinkedInYou can reach out to Lenny on LinkedInMany thanks to Julian, Gregg, and Lenny for being our guests. Thanks also to our producer, Natalie Pusch; our editor, James Carlisle; and this episode's sponsor, SurveyMonkey.Check out some of the links from this episode: IIEX.AI https://success.appen.com/hc/en-us

Karen Mangia is a WSJ Best Selling Author and one of the most sought after thought leaders in the world, sharing her thought leadership with over 10,000 organizations during the course of her career. She is the author of four books including:  Success from Anywhere: Create Your Own Future of Work From the Inside Out Working from Home: Making the New Normal Work for You Listen Up! How to Tune in to Customers and Turn Down the Noise   Success With Less Key Topics: 00:00:00 Introducing Karen Mangia 00:04:07 The Power of Curiosity 00:07:33 Exploring the Boundaries: Unveiling the Nuances of Discovery and Market Research 00:09:09 Unleashing Scrappiness: Market Research for Better Concepts 00:12:16 From Customer Engagement to Author: How Storytelling Transformed her Career 00:16:29 Unmasking Toxic Cultures and Embracing Change 00:20:14 Success from the Inside Out: One Choice at a Time, Even During a Pandemic! 00:24:41 The Evolution of The Facts of Life: From Eight Girls to Edna's Edibles 00:28:04 Embracing the Process: Why Writing Can't Be Rushed and Falling in Love with Your Own Words Buy Karen's Books Amazon:https://amzn.to/3PG2kga Bookshop.org: https://bookshop.org/a/54587/9780985414870 Connect With Karen Website: https://www.readsuccessfromanywhere.com/ YouTube: https://www.youtube.com/channel/UCuk4mH8c0ddKfWD_en1SZ-Q Facebook: https://www.facebook.com/KarenMangiaAuthor Twitter: https://twitter.com/karenmangia Instagram: https://www.instagram.com/karenmangia/   Connect with Mike Website: https://uncorkingastory.com/ Youtube: https://www.youtube.com/channel/UCSvS4fuG3L1JMZeOyHvfk_g Instagram: https://www.instagram.com/uncorkingastory/ TikTok: https://www.tiktok.com/@uncorkingastory Twitter: https://twitter.com/uncorkingastory Facebook: https://www.facebook.com/uncorkingastory LinkedIn: https://www.linkedin.com/company/uncorking-a-story/ If you like this episode, please share it with a friend. If you have not done so already, please rate and review Uncorking a Story on Apple Podcasts, or wherever you get your podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices

What're the hot topics amongst industry researchers at the moment?In this episode of the GreenBook podcast, hosts Lenny Murphy and Karen Lynch delve into the key takeaways from IIEX North America, where they explore the transformative themes of AI and the importance of a human-centered approach in research. This episode also features thought-provoking conversations on innovative companies and the significance of empathy in understanding diverse populations. Lenny and Karen underscore the importance of researchers adapting and seamlessly integrating AI into their work, leaving us eagerly anticipating the upcoming IIEX.AI event scheduled for September.Many thanks to our producer, Natalie Pusch; and our editor, James Carlisle.

Welcome back to Intellicast! Brian Lamar and Producer Brian are back for some market research water-cooler talk including the latest industry news and a preview of the IIeX conference this week! The episode kicks off with some current events. The Insights Associations Annual North Central Fall conference is September 4-6th in Minneapolis. There are several upcoming WIRe events in Chicago, Atlanta, NYC, Cincinnati, and more! Brian Lamar will be a speaker at the Cincinnati event on June 8th. There will also be an Insights Association event in Indiana at Top Golf on August 17th. It sounds like it's going to be a busy summer for industry outings! In the second segment, the guys jump into some MRX news. They start with Toluna's acquisition of MetrixLab and their majority stake in Precision Sample as part of the acquisition. M/A/R/C Research acquired Horowitz Research, a New-York based marketing research firm known for its thought-leadership in the multicultural space. In the final segment of the episode, Brian Lamar and Producer Brian give a preview of the upcoming IIeX conference. Producer Brian was named to the Greenbook Future's List and will be speaking on Thursday at 2:05pm on the Red Stage. He'll be discussing how to Find your Unique Voice and Dominate the MRX Industry. Brian will also be chairing the Demo Track on Thursday Morning with lots of generative AI demos. Be sure to connect with Brian Peterson while you're in Austin! Thanks for listening! EMI's annual report on the sample industry, The Sample Landscape: 2023 Edition, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/ Register for our upcoming webinar, The Sample Landscape 2023: State of the Industry on Wednesday, May 31st at 2:00 PM EST! Want to catch up on our blogs? Click here. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! Brian Lamar and Producer Brian are back for some market research water-cooler talk including the latest industry news and a preview of the IIeX conference this week! The episode kicks off with some current events. The Insights Associations Annual North Central Fall conference is September 4-6th in Minneapolis. There are several upcoming WIRe events in Chicago, Atlanta, NYC, Cincinnati, and more! Brian Lamar will be a speaker at the Cincinnati event on June 8th. There will also be an Insights Association event in Indiana at Top Golf on August 17th. It sounds like it's going to be a busy summer for industry outings! In the second segment, the guys jump into some MRX news. They start with Toluna's acquisition of MetrixLab and their majority stake in Precision Sample as part of the acquisition. M/A/R/C Research acquired Horowitz Research, a New-York based marketing research firm known for its thought-leadership in the multicultural space. In the final segment of the episode, Brian Lamar and Producer Brian give a preview of the upcoming IIeX conference. Producer Brian was named to the Greenbook Future's List and will be speaking on Thursday at 2:05pm on the Red Stage. He'll be discussing how to Find your Unique Voice and Dominate the MRX Industry. Brian will also be chairing the Demo Track on Thursday Morning with lots of generative AI demos. Be sure to connect with Brian Peterson while you're in Austin! Thanks for listening! EMI's annual report on the sample industry, The Sample Landscape: 2023 Edition, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/ Register for our upcoming webinar, The Sample Landscape 2023: State of the Industry on Wednesday, May 31st at 2:00 PM EST! Want to catch up on our blogs? Click here. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! In today's episode, Brian Lamar and Producer Brian cover the latest market research news and give a recap/teaser of some conferences! The episode kicks off with a chat about the upcoming IIeX conference at the end of May. Producer Brian will be speaking as he was named to the Greenbook Futures List. We're all familiar with Producer Brian and his awesome work behind the scenes so we're excited to see him on the main stage for a change! Brian Lamar shares some insight from his experience at IIeX and Producer Brian gives a little taste of his upcoming session. In the second segment, Brian and Brian discuss the latest market research news including the announcement that Big Village has sold its Insights and Agency Business to Blue Mountain Media for $20M and the latest Bellwether report by the Institute of Practitioners in Advertising which found that UK market research spending fell by a net 3.2% in Q1 of 2023. The Brians discuss what that might mean for us here in the US. The episode closes with an overview of what Brian Lamar says is now his favorite conference he's ever been to, the Insights Association Annual Conference, in Hilton Head. Find out more about Brian's session with Chuck Miller of DM2, the IA NCC being named Chapter of the Year, what made this conference the best ever, why he had to rent a bike, and more! It's really the best recap of a conference you can get. Thanks for listening! EMI's annual report on the sample industry, The Sample Landscape: 2023 Edition, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/ Register for our webinar with BrandTrust: http://ow.ly/K2qq50NYHWO Want to catch up on our blogs? Click here. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of Now that's Significant, a Market Research Podcast, guest host, John Bird welcomes Lenny Murphy - an advisor to 17 companies, a Board member of several Academic and NGO organizations, a consultant to many brands and supplier organizations, a facilitator of partnerships and investments, and a sought-after speaker globally.  He is the editor of The GreenBook Blog which is the most read industry blog in the world and the event series he produces, IIEX, has grown to become one of the top 5 industry events in the world. May 24 and 25 in Austin. He joins us on the show to discuss the latest release of The GRIT Report, one of the most-read and cited strategic planning report in the insights space.  We hope you enjoy the episode

How can we ensure that market research keeps pace with the rapid evolution of technology?The GreenBook Podcast co-hosts, Lenny Murphy and Karen Lynch join this week's episode to take an industry pulse check and discuss key learnings gleaned from IIEX Europe. IIEX Europe gathered over 700+ insights professionals, serving as a venue for pioneering innovation and industry discussions. Karen and Lenny dive into some of the hot topics from the event including AI, inclusivity, and the need for innovation processes that prioritize quality. Make sure to join us at IIEX North America to take part in similar conversations!Use the code PODCAST25 for 25% off your registration to IIEX North AmericaMany thanks to our producer, Natalie Pusch; and our editor, James Carlisle.

Today's episode features a Q&A discussion between our own Sasha Mukhanova, Business development and Account director, Media analytics at Affectiva (a Smart Eye company) and Stefan Ruff, Co-CEO & Co-Founder of Oculid. Sasha is an experienced brand strategist with a passion for research and consumer insights. Through her work and extensive background as a creative domain lead at Kantar, she is a self-described “advertising nerd,” and expert in utilizing emotion AI to help clients drive deeper consumer insights and create more engaging advertising campaigns for over a decade. Stefan is a leading expert in the field of eye tracking technology. With extensive experience in the advertising industry, Stefan has a deep understanding of the importance of understanding consumer emotions and behavior. His expertise in this area is born from years of research and hands-on experience, as he has worked with some of the world's leading brands, helping them to leverage eye tracking  to gain a deeper understanding of their customers.The two discussed a recent collaboration between Affectiva and Oculid to test a few ads, and covered some practical advice for businesses looking to incorporate technologies such as facial expression analysis, Emotion AI & eye tracking into your advertising strategy. Listen in to learn more. Links of interest: John Lewis “The Beginner” ad: https://www.tiktok.com/@johnlewis/video/7164295164884815147?is_copy_url=1&is_from_webapp=v1&lang=en  Aldi “Kevin the Carrot: Home Alone” ad: https://www.tiktok.com/@aldiuk/video/7164294426628558086?is_from_webapp=1&web_id=7163682284583093803 [Blog] Emotion AI + Eye Tracking: Unlock the Creative Power of Digital Content: https://blog.affectiva.com/how-emotion-ai-and-eye-tracking-provide-powerful-ad-insights[Talk] Oculid at IIeX 2023 on 3/28: The Value of Attention Measurement in Video-Based Social Media Platforms - https://events.greenbook.org/iiex-europe/agenda?speakers=2908950

Welcome back to Intellicast! On today's episode, Brian Lamar and Producer Brian cover the latest news from around the market research industry. Kicking off the episode, the guys talk about upcoming conferences including SampleCon, the Insights Association Annual, Quirks, and IIeX. They talk about how both SampleCon and IIeX are celebrating their 10-year anniversaries this year. They also discuss the Greenbook Insight Innovation Competition which is also celebrating 10 years. Interested in registering for the competition? Click here: https://www.greenbook.org/mr/insight-innovation-competition/ The guys then turn to the latest in market research news. It starts with a discussion about Measure Protocol's new targeting abilities. They then talk about the new WIRe advisory board members, including friend of the podcast Damon Jones. The guys then talk about the news of Bain and Company partnering with OpenAI and QuestionPro acquiring Pundit Consultantz. In the last segment, the guys discuss a couple of rebrands. First is Schlesinger rebranding to Sago. Brian Lamar talks about how many of the legacy well-known brands in market research all seem to be rebranding. They also get into why the rebranding makes sense. They then talk about Nielsen IQ rebranding to NIQ. Thanks for listening! EMI's annual report on the sample industry, The Sample Landscape, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/ Want to catch up on our blogs? Click here. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to today's illuminating episode of Data Gurus, recorded live at IIEX in Austin, Texas! Sima is happy to have Paul Gaudette, CEO of Dig Insights, joining her to talk about innovation! There are many opportunities for innovation right now. However, founders of companies are concerned about failure because 80% of the 600,000 new products and CPG launched each year fail, and 50% of all new businesses fail by year three. Dig Insights Dig Insights is a consultancy that has been around for twelve years. They built their own innovation software to assist their clients with innovation exercises and navigating their life cycles. They provide their clients with a foundational understanding of the consumer or the market and fill the gaps across the innovation lifecycle with their platform and other research solutions. Speed and agility There is a lot of pressure for innovation to get out into the market and innovations to be the first ones out. But, sometimes, large organizations get stuck in the process. So speed and agility are critical. Clients are taking more advantage of data Clients are taking more advantage of data, including survey, sales, behavioral, and social data, to find ideas and opportunities for coming up with innovations. Democratization of insights One reason companies present at AIX is that democratization of their insights function is happening across their organization. So they want to empower their internal clients with technological solutions to enable them to research independently and speed up the innovation process. Traditional companies versus smaller brands Years ago, large companies had the advantage because they had the resources, budget, and knowledge to launch new products. Now, they have to compete with many smaller and more agile direct-to-consumer brands with a constant finger on the pulse of the consumer. The stage-gate product development process Most large organizations Paul deals with still subscribe to the stage-gate product development process, but they try to speed up the process and shorten the time it takes to get a new product to market. Medium-sized companies Medium-sized companies are now doing a lot of iterative innovation, getting constant feedback, and optimizing everything before going to market. Equalizing the playing field Lately, startups have also been asking if they can leverage the Dig Insights platform to do their research. That has equalized the playing field and made the competition for larger companies even more stringent. Customer-centricity Most companies recognize that they need to talk to a younger consumer base. They have to be quick in their approach and get feedback fast. They need a way to solicit information quickly, easily, and confidently, so they are looking for innovative, fun, and robust solutions that are agile, engaging, and have a great user experience. Consumer product failures Consumer product failures tend to occur when companies start without a strategy. Or when they do not know what they want to achieve or for whom their innovation is. To overcome that, they need to use specific methodologies to get feedback from a broad audience. On the flip side Some clients want to talk to a very niched customer profile, so they tend to miss potential opportunities outside of that profile. Avoiding problems To avoid those problems, understand who your innovation is for, think broadly, and plan. The market is changing rapidly, so it is vital to think ahead and consider whether your idea will still be relevant in six months or even a year from now. Upsiide Dig Insights has built a platform called Upsiide to help its clients assess innovations quickly and intuitively. It started as a simple way to test ideas. They used the technology of swiping and trade-offs and turned it into a test for innovations. Then it evolved into a DIY innovation platform that clients can utilize independent...

Welcome back to Intellicast! Brian Lamar and Producer Brian are both super excited about this episode. Joining us today is Tim Cornelius, Director of Audience Operations at QuestionPro and the CEO at P3 Technology. Also joining is EMI's own Angelica Jump, who is not only a Research Manager, but lead's our Diversity and Inclusion committee. Tim joins us today to discuss inclusivity and accessibility of market research, particularly for people with disabilities. (If you attended IIeX this year, this should sound familiar, Tim presented on this topic there.) The episode kicks off with Tim discussing his background in market research, which naturally leads to how he became so passionate about making research more inclusive for people with disabilities, and how it led him to found P3 Technology. Tim and Brian get into a bit more detail about P3 and what they bring not only to market research but to the business world at large. When Tim talks about how he became passionate about this topic, he tells us a great story about when he has his “Ah-Ha” moment that probably every researcher can relate to. He talks about finding the perfect respondent based on criteria, but she was disqualified. Tim came to find out that she was deaf and was getting disqualified because she was failing a quality check question based on a video that had no closed captioning by default and no way for her to skip or go back in the survey. Tim then gets into why it is important for businesses and researchers to make their studies inclusive and accessible to everyone. Knowing that some of the most important decisions a business makes are based financially, he talks about the buying power people with disabilities represent, and the number of people in the US that may have a disability, whether they are ones you can see or not. The episode then takes a bit of a personal turn as Tim discusses his own experiences and how it ties back to his passion around accessibility. Producer Brian then talks about his color blindness (that's right the marketing guy is color blind).  In that last portion of the podcast, Tim, Angelica, and the guys discuss what researchers can start doing to make their surveys more inclusive, as well as some best practices for not only surveys but for their business in general.  This is an eye-opening episode you don't want to miss! Thanks for listening. You can connect with Tim on LinkedIn or by calling him directly at 504-812-2277 You can also learn more about P3 Technology by visiting their website: https://www.p3technology.io/ You can learn more about QuestionPro by visiting their website: https://www.questionpro.com/ Missed our webinar, The Sample Landscape 2022: The Trends Impacting Online Sample? No problem! Click the link to watch the on-demand version: https://us02web.zoom.us/webinar/register/WN_kll5lqA-RrKVVmm8Jf6HTQ EMI's annual report on the sample industry, The Sample Landscape, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/ Want to catch up on our blogs? Click here. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's no surprise there has been a scramble recently as companies adapt to economic conditions and ever-changing consumer behaviors. Rapid inflation has meant that consumers are becoming more critical of their spending– putting pressure on companies both big and small. So what can brands do to adapt and ensure the best shopper experience and most effective brand strategy moving forward? We're LIVE from IIEX Austin with a familiar face, Anne Stephenson, shopper insights expert and founding partner at Explorer Research. Anne sits down with Momma Bird, Priscilla McKinney, to discuss the future of retail in the face of the largest inflationary increase in 40 years. They dive into the different forces and factors that brands need to take into consideration when trying to navigate these unstable times and shopper behaviors. Listen in as we take a look into how shopper insights can help brands navigate the future of retail. "With inflation, brand loyalty is really being tested as far as where the breaking point is for consumers to decide to make a trade off. And while loyalty isn't completely out the window, brands really need to look at what they can do beyond price to manage and balance. " - Anne Stephenson

In an unpredictable world, the demand for strategic foresight is greater than ever. In a special live episode, recorded at IIEX (Insight and Innovation Exchange) in Austin, Texas in front of a live audience, we dive into the importance of practicing foresight to future-proof organizations. But how do you get started? Learn from our host, global foresight leader Jo Lepore as she explores introducing and applying foresight to businesses not used to futures thinking. To discuss making the case for foresight, Jo is joined by fellow industry foresight advocate Michelle Gansle, Vice President of Global Strategic Insights at McDonald's. Michelle shares her experience in making a proposal to employ foresight in Mars and McDonald's, and shares why futures thinking is critical to complement insight and marketing strategic planning. Learn why foresight is different from trend watching, when to effectively move from building foresight capability to a foresight culture, and the benefits of futures thinking in anticipating problems before they happen. ––– https://www.linkedin.com/in/michelle-gansle/ (Read more from Michelle Gansle on Linkedin) ——— All views are those of the podcast hosts and guests only and do not necessarily reflect the views of their employer(s).

In an unpredictable world, the demand for strategic foresight is greater than ever. In a special live episode, recorded at IIEX (Insight and Innovation Exchange) in Austin, Texas in front of a live audience, we dive into the importance of practicing foresight to future-proof organizations. But how do you keep foresight fresh? Join our host, global foresight leader Jo Lepore as she explores how to deploy foresight business-wide and sustain that future-led momentum.  She is joined by a fellow foresight practitioner Adam Walker, Executive Director of Consumer Foresight & Market Exploration at The Walt Disney Company. Adam shares Disney's journey in implementing and applying foresight over the past five years, and how the company leveraged foresight to navigate the pandemic. Together, Adam and Jo dig deep into practical ways of applying foresight to business plans, fuelling the foresight momentum once it's no longer the “exciting new thing” in the business, and how to leverage foresight to amplify timeless stories into relevant new world contexts. ––– https://www.linkedin.com/in/adamcharleswalker/ (Read more from Adam Walker on Linkedin) ——— All views are those of the podcast hosts and guests only and do not necessarily reflect the views of their employer(s).

Welcome back to Intellicast! On today's episode, we recap all three spring conferences that happened back to back to back in April. To help provide the recap on the conferences, Brian Lamar is joined by Andrew DeCilles and Tony Brown. (Associate Producer Emma also makes an appearance as Producer Brian was at graduation) The episode kicks off with Tony and Andrew briefly talking about the recent reorganization of the sales team that happened. As part of this, they both shared their new sales team names. Then Brian Lamar and the guys jump right into the conference recap. Brian kicks it off with a quick recap of the Insights Association Annual Conference that was in Philadelphia. Andrew is next with a recap of the goings-on from Quirks Chicago. He talks about the energy that he felt, some of the items he noticed, the quality of the content, and the food. Tony and Brian then tag team the recap for IIeX that was in Austin. They both comment on how they noticed people seemed excited to be there in person, as well as the diversity of the crowd. They both mentioned how the crowd seems to have changed over the last 5+ years and that they both liked it. In the second half of the episode, the guys discuss some of the trends they noticed at individual conferences or ones that seemed to span across multiple. These included diversity, navigating COVID, growth of innovation and funding in our industry, data quality, and much more! If you missed any of the conferences in April, you don't want to miss this episode! Thanks for listening! Missed our webinar, The Sample Landscape 2022: The Trends Impacting Online Sample? No problem! Click the link to watch the on-demand version: https://us02web.zoom.us/webinar/register/WN_kll5lqA-RrKVVmm8Jf6HTQ EMI's annual report on the sample industry, The Sample Landscape, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/ Want to catch up on our blogs? Click here. Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices

IIEX 2022 North America Conference: https://events.greenbook.org/iiex-north-america  Find Harrigan Online: Harrigan Davenport, Marketing Manager at Conjoint.lyLinkedIn: https://www.linkedin.com/in/harrigan-davenport/ Company: https://conjointly.com/ Email: harrigan.davenport@conjointly.com  Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  This Episode is Sponsored by: The Michigan State University's Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats:  Full-time on campus Full-time online Part-time online NEW FOR 2022:  If you can't commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis.  In addition to the certification, all the courses you complete will build toward your graduation. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys.  For a limited time, user seats are free. If you'd like to learn more or create your own account, visit hubux.com. 

IIEX 2022 North America Conference: https://events.greenbook.org/iiex-north-america  Find Jess Online: Jess Gaedeke, CRO at GutCheckLinkedIn: https://www.linkedin.com/in/jgaedeke/Company: https://www.gutcheckit.com/ Email: jessica.gaedeke@gutcheckit.com  Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  This Episode is Sponsored by: The Michigan State University's Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats:  Full-time on campus Full-time online Part-time online NEW FOR 2022:  If you can't commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis.  In addition to the certification, all the courses you complete will build toward your graduation. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys.  For a limited time, user seats are free. If you'd like to learn more or create your own account, visit hubux.com. 

IIEX 2022 North America Conference: https://events.greenbook.org/iiex-north-america  Find Sean Online: Sean Mulkerron, Vice President of Client Development at Engine LinkedIn: https://www.linkedin.com/in/seanmulkerron/ Company: https://www.enginegroup.com/us/ Email: sean.mulkerron@enginegroup.comPhone: 617-851-8479 Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  This Episode is Sponsored by: The Michigan State University's Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats:  Full-time on campus Full-time online Part-time online NEW FOR 2022:  If you can't commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis.  In addition to the certification, all the courses you complete will build toward your graduation. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys.  For a limited time, user seats are free. If you'd like to learn more or create your own account, visit hubux.com. 

IIEX 2022 North America Conference: https://events.greenbook.org/iiex-north-america  Find Belinda Online: Belinda Brown, Director Of Marketing And Business Development at Gazelle GlobalLinkedIn: https://www.linkedin.com/in/belinda-s-brown/ Company: https://www.gazelleglobal.com/ Email: bbrown@gazelleglobal.com  Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  This Episode is Sponsored by: The Michigan State University's Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats:  Full-time on campus Full-time online Part-time online NEW FOR 2022:  If you can't commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis.  In addition to the certification, all the courses you complete will build toward your graduation. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys.  For a limited time, user seats are free. If you'd like to learn more or create your own account, visit hubux.com. 

IIEX 2022 North America Conference: https://events.greenbook.org/iiex-north-america  Find Simon Online: Simon Wyld, SVP at Sentient Decision ScienceLinkedIn: https://www.linkedin.com/in/simon-wyld-a550552/ Company: https://www.sentientdecisionscience.com/ Email: swlyd@sentientdecisionscience.com Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  This Episode is Sponsored by: The Michigan State University's Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats:  Full-time on campus Full-time online Part-time online NEW FOR 2022:  If you can't commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis.  In addition to the certification, all the courses you complete will build toward your graduation. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys.  For a limited time, user seats are free. If you'd like to learn more or create your own account, visit hubux.com. 

IIEX 2022 North America Conference: https://events.greenbook.org/iiex-north-america  Find Lindsay Online: Lindsay Porter, Director of Research Services and Business Development at RecollectiveLinkedIn: https://www.linkedin.com/in/porterlindsay/ Company: https://recollective.com/ Email: lporter@recollective.com Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  This Episode is Sponsored by: The Michigan State University's Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats:  Full-time on campus Full-time online Part-time online NEW FOR 2022:  If you can't commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis.  In addition to the certification, all the courses you complete will build toward your graduation. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys.  For a limited time, user seats are free. If you'd like to learn more or create your own account, visit hubux.com. 

IIEX 2022 North America Conference: https://events.greenbook.org/iiex-north-america  Find Cara Online: Cara Balcom, Global Events Manager at GreenbookLinkedIn: https://www.linkedin.com/in/cara-balcom-b80739139/ Company: https://www.greenbook.org/ Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  This Episode is Sponsored by: The Michigan State University's Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats:  Full-time on campus Full-time online Part-time online NEW FOR 2022:  If you can't commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis.  In addition to the certification, all the courses you complete will build toward your graduation. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys.  For a limited time, user seats are free. If you'd like to learn more or create your own account, visit hubux.com. 

IIEX 2022 North America Conference: https://events.greenbook.org/iiex-north-america  Find Vignesh Online: Vignesh Krishnan, Founder and CEO at Research DefenderLinkedIn: https://www.linkedin.com/in/vignesh-krishnan-08846aa/ Company: https://researchdefender.com/ Email: vkrishnan@researchdefender.com Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  This Episode is Sponsored by: The Michigan State University's Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats:  Full-time on campus Full-time online Part-time online NEW FOR 2022:  If you can't commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis.  In addition to the certification, all the courses you complete will build toward your graduation. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys.  For a limited time, user seats are free. If you'd like to learn more or create your own account, visit hubux.com. 

IIEX 2022 North America Conference: https://events.greenbook.org/iiex-north-america  Find Ryan Online: Ryan Manougian, Senior Vice President of Sales at Bloomfire LinkedIn: https://www.linkedin.com/in/ryanmanougian/  Company: https://bloomfire.com/  Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  This Episode is Sponsored by: The Michigan State University's Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats:  Full-time on campus Full-time online Part-time online NEW FOR 2022:  If you can't commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis.  In addition to the certification, all the courses you complete will build toward your graduation. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys.  For a limited time, user seats are free. If you'd like to learn more or create your own account, visit hubux.com. 

IIEX 2022 North America Conference: https://events.greenbook.org/iiex-north-america  Find Julie Online: Julie Kurd, Vice President of Sales & Revenue at Chadwick Martin Bailey (CMB)LinkedIn: https://www.linkedin.com/in/juliekurd/   Company: https://www.cmbinfo.com/ Email: jkurd@cmbinfo.com Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  This Episode is Sponsored by: The Michigan State University's Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats:  Full-time on campus Full-time online Part-time online NEW FOR 2022:  If you can't commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis.  In addition to the certification, all the courses you complete will build toward your graduation. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys.  For a limited time, user seats are free. If you'd like to learn more or create your own account, visit hubux.com. 

IIEX 2022 North America Conference: https://events.greenbook.org/iiex-north-america  Find Brandon Online: Brandon Beeken, Managing Director, U.S. Market at Stravito LinkedIn: https://www.linkedin.com/in/brandonbeeken/ Company: https://www.stravito.com/ Email: brandon@stravito.com  Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  This Episode is Sponsored by: The Michigan State University's Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats:  Full-time on campus Full-time online Part-time online NEW FOR 2022:  If you can't commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis.  In addition to the certification, all the courses you complete will build toward your graduation. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys.  For a limited time, user seats are free. If you'd like to learn more or create your own account, visit hubux.com. 

IIEX 2022 North America Conference: https://events.greenbook.org/iiex-north-america  Find Kristen Online: Kristen Mattheessen, Customer Success Manager at Suzy LinkedIn: https://www.linkedin.com/in/kristen-mattheessen/ Company: https://suzy.com/  Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  This Episode is Sponsored by: The Michigan State University's Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats:  Full-time on campus Full-time online Part-time online NEW FOR 2022:  If you can't commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis.  In addition to the certification, all the courses you complete will build toward your graduation. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys.  For a limited time, user seats are free. If you'd like to learn more or create your own account, visit hubux.com. 

IIEX 2022 North America Conference: https://events.greenbook.org/iiex-north-america  Find Paul Online: Paul Gaudette, CEO & Co-Founder at Dig InsightsLinkedIn: https://www.linkedin.com/in/paulgaudette-dig/ Company: https://diginsights.com/ Email: paul@diginsights.com Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  This Episode is Sponsored by: The Michigan State University's Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats:  Full-time on campus Full-time online Part-time online NEW FOR 2022:  If you can't commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis.  In addition to the certification, all the courses you complete will build toward your graduation. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys.  For a limited time, user seats are free. If you'd like to learn more or create your own account, visit hubux.com. 

IIEX 2022 North America Conference: https://events.greenbook.org/iiex-north-america  Find Ray Online: Ray Fischer, CEO & Founding Partner at Aha! Insights Technology LinkedIn: https://www.linkedin.com/in/raymondjfischer3/ Company: https://ahaonlineresearch.com/ Email: rayf@aharesearch.com Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  This Episode is Sponsored by: The Michigan State University's Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats:  Full-time on campus Full-time online Part-time online NEW FOR 2022:  If you can't commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis.  In addition to the certification, all the courses you complete will build toward your graduation. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys.  For a limited time, user seats are free. If you'd like to learn more or create your own account, visit hubux.com. 

IIEX 2022 North America Conference: https://events.greenbook.org/iiex-north-america  Find TIm Online: Tim Lawton, Co-founder at SightXLinkedIn: https://www.linkedin.com/in/timothylawton/ Company: https://sightx.io/  Email: tim@sightx.io Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  This Episode is Sponsored by: The Michigan State University's Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats:  Full-time on campus Full-time online Part-time online NEW FOR 2022:  If you can't commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis.  In addition to the certification, all the courses you complete will build toward your graduation. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys.  For a limited time, user seats are free. If you'd like to learn more or create your own account, visit hubux.com. 

IIEX 2022 North America Conference: https://events.greenbook.org/iiex-north-america  Find Rick Online: Rick Kelly, Chief Product Officer at Fuel CycleLinkedIn: https://www.linkedin.com/in/rhkelly/ Company: https://www.fuelcycle.com/ Email: rkelly@fuelcycle.com Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  This Episode is Sponsored by: The Michigan State University's Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats:  Full-time on campus Full-time online Part-time online NEW FOR 2022:  If you can't commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis.  In addition to the certification, all the courses you complete will build toward your graduation. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys.  For a limited time, user seats are free. If you'd like to learn more or create your own account, visit hubux.com. 

IIEX 2022 North America Conference: https://events.greenbook.org/iiex-north-america  Find Anders Online: Anders Bengtsson, Founder and Chairman at ProtobrandLinkedIn: https://www.linkedin.com/in/andersbengtsson/ Company: https://protobrand.com/ Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  This Episode is Sponsored by: The Michigan State University's Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats:  Full-time on campus Full-time online Part-time online NEW FOR 2022:  If you can't commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis.  In addition to the certification, all the courses you complete will build toward your graduation. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys.  For a limited time, user seats are free. If you'd like to learn more or create your own account, visit hubux.com. 

IIEX 2022 North America Conference: https://events.greenbook.org/iiex-north-america  Find Todd Online: Todd Trautz, Chief Innovation & Solutions Officer at Maru LinkedIn: https://www.linkedin.com/in/todd-trautz-31720529/ Company: https://www.marugroup.net/ Email: todd.trautz@marumatchbox.com Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  This Episode is Sponsored by: The Michigan State University's Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats:  Full-time on campus Full-time online Part-time online NEW FOR 2022:  If you can't commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis.  In addition to the certification, all the courses you complete will build toward your graduation. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys.  For a limited time, user seats are free. If you'd like to learn more or create your own account, visit hubux.com. 

IIEX 2022 North America Conference: https://events.greenbook.org/iiex-north-america  Find Jennifer Online: Jennifer Reid, President and Chief Methodologist at Rival TechnologiesLinkedIn: https://www.linkedin.com/in/jennifer-reid-8022333/ Company: https://www.rivaltech.com/ Email: jennifer@rivaltech.com  Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  This Episode is Sponsored by: The Michigan State University's Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats:  Full-time on campus Full-time online Part-time online NEW FOR 2022:  If you can't commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis.  In addition to the certification, all the courses you complete will build toward your graduation. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys.  For a limited time, user seats are free. If you'd like to learn more or create your own account, visit hubux.com. 

Guest episodes will be released starting Monday, May 2 to Wednesday, May 4.  IIEX 2022 North America Conference: https://events.greenbook.org/iiex-north-america  Guest Episodes Released Wednesday, May 4:  Ryan Manougian, Senior Vice President of Sales at Bloomfire LinkedIn: https://www.linkedin.com/in/ryanmanougian/  Company: https://bloomfire.com/ Happy MR Episode: https://happymr.com/2022-iiex-ryan-manougian  Vignesh Krishnan, Founder and CEO at Research DefenderLinkedIn: https://www.linkedin.com/in/vignesh-krishnan-08846aa/ Company: https://researchdefender.com/ Email: vkrishnan@researchdefender.comHappy MR Episode:  https://happymr.com/2022-iiex-vignesh-krishnan  Cara Balcom, Global Events Manager at GreenbookLinkedIn: https://www.linkedin.com/in/cara-balcom-b80739139/ Company: https://www.greenbook.org/ Happy MR Episode:  https://happymr.com/2022-iiex-cara-balcom  Lindsay Porter, Director of Research Services and Business Development at RecollectiveLinkedIn: https://www.linkedin.com/in/porterlindsay/ Company: https://recollective.com/ Email: lporter@recollective.comHappy MR Episode:  https://happymr.com/2022-iiex-lindsay-porterSimon Wyld, SVP at Sentient Decision ScienceLinkedIn: https://www.linkedin.com/in/simon-wyld-a550552/ Company: https://www.sentientdecisionscience.com/ Email: swlyd@sentientdecisionscience.comHappy MR Episode: https://happymr.com/2022-iiex-simon-wyld Brandon Beeken, Managing Director, U.S. Market at Stravito LinkedIn: https://www.linkedin.com/in/brandonbeeken/ Company: https://www.stravito.com/ Email: brandon@stravito.com Happy MR Episode: https://happymr.com/2022-iiex-brandon-beeken Guest Episodes Released Tuesday, May 3:  Kristen Mattheessen, Customer Success Manager at Suzy LinkedIn: https://www.linkedin.com/in/kristen-mattheessen/ Company: https://suzy.com/ Happy MR Episode: https://happymr.com/2022-iiex-kristen-mattheessen   Paul Gaudette, CEO & Co-Founder at Dig InsightsLinkedIn: https://www.linkedin.com/in/paulgaudette-dig/ Company: https://diginsights.com/ Email: paul@diginsights.comHappy MR Episode: https://happymr.com/2022-iiex-paul-gaudett  Ray Fischer, CEO & Founding Partner at Aha! Insights Technology LinkedIn: https://www.linkedin.com/in/raymondjfischer3/ Company: https://ahaonlineresearch.com/ Email: rayf@aharesearch.comHappy MR Episode: https://happymr.com/2022-iiex-ray-fischer   Guest Episodes Released Monday, May 2:  Jennifer Reid, President and Chief Methodologist at Rival TechnologiesLinkedIn: https://www.linkedin.com/in/jennifer-reid-8022333/ Company: https://www.rivaltech.com/ Email: jennifer@rivaltech.com Happy MR Episode: https://happymr.com/2022-iiex-jennifer-reid Curtis Damour, Account Director at DynataLinkedIn: https://www.linkedin.com/in/curtis-damour-81756731/ Company: https://www.dynata.com/  Happy MR Episode: https://happymr.com/2022-iiex-curtis-damour Tim Lawton, Co-founder at SightXLinkedIn: https://www.linkedin.com/in/timothylawton/ Company: https://sightx.io/  Email: tim@sightx.io Happy MR Episode: https://happymr.com/2022-iiex-tim-lawton Rick Kelly, Chief Product Officer at Fuel CycleLinkedIn: https://www.linkedin.com/in/rhkelly/ Company: https://www.fuelcycle.com/ Email: rkelly@fuelcycle.com Happy MR Episode: https://happymr.com/2022-iiex-jennifer-reid Anders Bengtsson, Founder and Chairman at ProtobrandLinkedIn: https://www.linkedin.com/in/andersbengtsson/ Company: https://protobrand.com/ Happy MR Episode: https://happymr.com/2022-iiex-anders-bengtsson Todd Trautz, Chief Innovation & Solutions Officer at Maru LinkedIn: https://www.linkedin.com/in/todd-trautz-31720529/ Company: https://www.marugroup.net/ Email: todd.trautz@marumatchbox.com Happy MR Episode: https://happymr.com/2022-iiex-todd-trautz  Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.

IIEX 2022 North America Conference: https://events.greenbook.org/iiex-north-america  Find Curtis Online: Curtis Damour, Account Director at DynataLinkedIn: https://www.linkedin.com/in/curtis-damour-81756731/ Company: https://www.dynata.com/   Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  This Episode is Sponsored by: The Michigan State University's Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats:  Full-time on campus Full-time online Part-time online NEW FOR 2022:  If you can't commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis.  In addition to the certification, all the courses you complete will build toward your graduation. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys.  For a limited time, user seats are free. If you'd like to learn more or create your own account, visit hubux.com. 

For years, brands have relied on brand trackers to help guide their business decisions and overall brand strategy. But with new technology and methodologies on the market, should brand trackers alone still be relied on to provide an accurate depiction of a brand's health? We're taking the Digital Transformation Success podcast LIVE from IIEX Austin. Joining Priscilla McKinney on this episode is Zach Nippert, a tenured entrepreneurial executive and CivicScience President. The two sit down to explore the current state of the market research industry. From consumer behavior insights to brand tracking, Zach and Priscilla discuss the evolution of market research and how digital transformation has accelerated and impacted these advancements. "If companies cared as much about consumer health, consumer data and all of the different factors that are impacting their decisions and their lifestyles as they do about their brand health, they'd start to see this dimensionality of who their audience truly is." - Zach Nippert Tune in to hear how Zach and CivicScience are revolutionizing traditional market research methodologies to provide brands with fast and forward-looking consumer intelligence! Learn more about your ad choices. Visit megaphone.fm/adchoices

What can you expect from Meta's session at IIeX in Austin? Curious how to adopt, scale and optimize Meta? What does the future of marketing look like?  On this episode of Digital Transformation Success, Priscilla chats with Chip Senkbeil, a developer and advocator for emerging technologies who has spent his last 5 years supporting business growth at Meta.  Chip is identifying key themes of Meta's clients as they embark on the journey of digital transformation AND he's revealing the top opportunities for innovation with the shift from third-party data to first-party data. This episode is more stuffed than a whole carton of double-stuff Oreos. Seriously, there is no lack of valuable information. Chip has pushed forward wide-scaling strategies and innovative AdTech to meet the needs of a rapidly-changing marketing ecosystem. Tune in for business best practices on navigating the social media swiss-army knife known as Meta.  Join us at the Insights Marketing Day Stage at IIeX NA to get insights into three areas that you can use to Futureproof your business with an emphasis on understanding who your customers are and how their journeys are evolving. Ditch the traditional methods. Future-proof your marketing. Learn more about your ad choices. Visit megaphone.fm/adchoices