Mobile Matters

Keeping up with emails, Slack notifications, texts, etc. is overwhelming. That's why it's so important to be an advocate for your audience so you can provide them with the content they truly need. In this episode, we chat with Jay Kern, Senior Communications Manager at Roche. Jay is an innovative communications professional with more than 20 years of experience. Prior to his current role, Jay held marketing leadership roles at John Wiley and Sons.We're talking about treating internal communications like a nurture track, how to solicit feedback from employees, how to meet your audience where they're at, and so much more. Resource mentioned:Roche: http://www.roche.com/

What works for you may not work for everyone else. And guess what? That's okay. Setting up boundaries, especially as marketers, is the key in maintaining a work-life balance.In this episode, we chat with Amanda Goetz, Founder and CEO of House of Wise. Amanda has 15 years of marketing experience overseeing brand and product marketing at various organizations. She's previously worked at Teal, The Knot, and founded a technology startup intended for the wedding industry.We're chatting about how being a marketing leader prepared Amanda for the CEO role, shifting one's mindset beyond the 9-5, tips on personal branding, and so much more. Resource mentioned:House of Wise: http://houseofwise.co/Listeners can use code REALMARKETERS for 20% off their House of Wise order

If you're focused on creating thoughtful experiences, not concerned about volume gain, and are results-driven, then you may just be the embodiment of the modern day marketer. In this episode, we're chatting with Brett McGrath, Vice President of Marketing at The Juice. Brett has spent the past 12 years in the B2B SaaS industry in various marketing functions and leadership roles. Brett believes the content marketing function is the catalyst for change in B2B marketing and spends his days learning from other marketers on the 3C (Curating Content Creators) Podcast. In addition to his current role, Brett's evenings consist of creating content in the sports cards industry with his show Stacking Slabs.We're talking about what defines a modern day marketer, why marketers should be invested in the long game, why marketers don't need to track every dollar, and so much more. Resource mentioned: The Juice: https://www.thejuicehq.com/

There's a time and a place for a rebrand. But changing the organization's logo isn't the silver bullet we think it is.In this episode, we're welcoming back Connie Glover, Senior Marketing Manager at Trava, and Principal Owner of CMarie Marketing Studio. Connie is an accomplished marketing communications, PR, and sales leader who has an impressive career bringing visibility to companies and brands to life. We're talking about why logos aren't exactly a rebrand, examples of good rebrands (and ones that missed the mark), how to determine when you should rebrand, and so much more.Resource mentioned:Trava: https://www.travasecurity.com

A lot of us talk about wanting to narrow down our to-do list. But actually implementing it? That's another story...until now.In this episode, we chat with Jon Falker, Director of Marketing for Prime Data Centers. Jon brings over a decade of B2B and B2C marketing leadership to Prime, from small SaaS startups to Fortune 100 tech bellwethers like Intel. As a serial marketing team of one, Jon has experience leading all aspects of marketing, including branding, messaging, strategic positioning, profitable revenue growth, customer feedback, CRO, PR, SEO, and much more.We're talking about how to actually start prioritizing your workload, how to justify getting more resources, what makes a good boss, and so much more.Resource mentioned:Prime Data Centers - http://www.primedatacenters.com

It can be tough to decide when your organization should go through a rebran. That's why we're pulling back the curtain on a huge rebrand during this week's episode.In this episode, we chat with Mary Catharine Grau, Vice President of Brand and Communications at Resultant. In her current role, Mary Catharine leads a team of marketers, writers, designers, and brand strategists to craft and share stories with the world about Resultant's people, work, and mission. Mary Catharine started at Resultant in 2014 and was previously at organizations including Well Done Marketing and Harrison College.We're talking about what questions to ask stakeholders before a rebrand, the story behind an organization's name change, what happened on launch day, and so much more.Resource mentioned: Resultant - https://resultant.com

There is no viral button for marketing or product-led growth (PLG). Fortunately, there are a number of ways to get users to feel that "aha" moment from your product. In this episode, we chat with Martin "Gonto" Gontovnikas, Co-Founder and General Partner at HyperGrowth Partners. Gonto is a software engineer turned marketer and has made a career of combing his passions to create an "engineering thinking" model to marketing. Prior to his current role, Gonto led the marketing team at Auth0 for seven years. We're talking about the mistakes companies make when first switching to product-led growth (PLG), how to delight your users, growth teams, and so much more.

Should the title of a CMO be Chief Marketing Officer or Chief Market Officer? In this episode, we chat with Kimberly Storin, Chief Marketing Officer at Zayo Group. Kimberly has more than 15 years working in enterprise technology. Prior to her current role, Kimberly held marketing leadership roles at RapidDeploy, IBM, and AMD. We're talking about how CMOs can become more strategic, who should own digital transformation, advice for future CMOs, and so much more.

Most of the time, consumers don't purchase directly from an ad. They probably received an email, viewed an ad, and then went to Google to search for the brand's website. In order to get a clear understanding of what's going on, you need to look at the bigger picture. In this episode, we're chatting with John Readman, Founder and Product Owner at Ask BOSCO™. He has more than 20 years of experience working in digital marketing and eCommerce with brands like ASOS, Pepsi, and GAP. We're talking about how organizations should think about digital transformation, ways to avoid analysis paralysis, how to determine if you need a marketing attribution model, and so much more. Resources mentioned:Ask BOSCO™: https://askbosco.ioModo25: https://modo25.com

Influencer marketing has skyrocketed in popularity over the last few years. It's time for companies of all types to jump on the trend. In this episode, we chat with Mae Karwowski, CEO and Co-founder at Obviously, an influencer marketing agency. Mae has over 10 years of marketing experience and has partnered with top brands like Sephora, Saks Fifth Avenue, and L'Oréal Paris. We're talking about how both B2C and B2B brands can get started with influencer marketing, tips for content creators, metrics to track with influencer marketing, and so much more.Resource mentioned:Obviously: https://www.obvious.ly/

SEO can put your content on the map...you just have to do work. Brad Beutler is the Content Marketing Director at Terminus. Brad has more than nine years of leading, orchestrating, writing, and designing strategic content marketing that powers all stages of the sales funnel. Prior to his current role, Brad has worked at organizations like hc1.com.We're talking about how to make B2B marketing more fun with content, the ins and outs of SEO, how to promote pieces of content, and so much more.Links mentioned:Terminus Resource Hub: https://library.terminus.com/Break Sh*t: https://terminus.com/break-sht/

You've probably attended your fair share of virtual, simulive, or in-person events, but what makes a particular event stand out from the rest? In this episode, we chat with Stephanie Baiocchi, Director of Membership & Events at IMPACT. Stephanie has more than 10 years of marketing experience leading event and membership strategies, public relations, content, and more. In addition to her current role, Stephanie is a co-leader of the Chicago HubSpot User Group. We're talking about what makes a best-in-class, why hybrid events need to end, how you should be measuring the success of your event, and so much more.Resources Mentioned:Digital Sales & Marketing World 2021: https://www.digitalsalesandmarketingworld.com/IMPACT+: https://www.impactplus.com/productStephanie's Resources on Virtual Events: https://www.impactplus.com/stephanie-goes-virtual

Okay, so maybe analyst relations wasn't your dream job growing up. Still, analyst relations is an important responsibility many marketers find they take on. In this episode, we chat with Sunshine Levin, Director of Customer and Analyst Relations at SalesLoft. Sunshine is a product manager turned product marketer turned customer marketer with more than 20 years of experience. Prior to her current role, Sunshine has worked at organizations including IBM and Pathfinders, Inc. We're talking about why you need to have an analyst relations strategy, how to develop meaningful relations, who should be involved in briefings, and so much more.

Raise your hand if you've heard, "PR is bullsh*t." When done correctly, PR has the power to create invaluable momentum for your organization. In this episode, we chat with Lindsey Groepper, President at BLASTmedia. Lindsey has been with BLASTmedia for the past 15 years and has experience managing campaigns, overseeing the strategic direction of the company, and so much more. In addition to her role, Lindsey is the owner at Statwax and hosts the podcast, SaaS Half Full. We're talking about why PR isn't bullsh*t, how to develop a thought leadership strategy, ways to create news without news, and so much more.

One size does not fit all and neither does the role of a Chief Marketing Officer, especially in today's rapidly changing world. In this episode, we chat with Lauren Kelly, Chief Marketing Officer at ThoughtExchange. Lauren is an experienced marketing leader holding previous leadership roles at Dell and PepsiCo. We're talking about expectations of the CMO, where to focus your efforts, why more marketers should take on product management, and so much more.

Consolidating 23 domains into one site may seem like a nightmare to some, but it's this marketing executive's reality for the past few months. In this episode, we chat with Kacy Maxwell, Executive Marketing Director at Ramsey Solutions. For the past 15+ years, Kacy has worked in all areas of marketing, from managing large-scale social media and website marketing campaigns to launching and managing eight eCommerce websites. Today Kacy leads a cross-functional team of marketers, writers, designers, and developers building the website platform and martech integrations for a site that boasts an average of 6 million monthly sessions. We're talking about how Kacy and his team consolidated 23 domains into one, his secrets for managing a huge project, what he wishes more leaders would do, and so much more.

Have you heard our attention spans are now shorter than a goldfish? Whether that's a myth or a fact, we only have a few seconds to capture the attention of the public, which is why we have to rethink our PR strategies. In this episode, we chat with Connie Glover, Senior Marketing Manager at Trava, and Principal Owner of CMarie Marketing Studio. Connie is an accomplished marketing communications, PR, and sales leader who has an impressive career bringing visibility to companies and brands to life. We're talking about how to grab the attention of journalists, best practices for writing pitches, secrets to level up your PR efforts, and so much more.

This is a very special episode of Real Marketers - we're celebrating the 100th episode of our show this week! In this episode, we're turning the tables on Stephanie Cox reveals her biggest tips for hosting a podcast. We're sharing a behind-the-scenes look at how our show got started, how to land your dream guest, how to get yourself noticed by podcast hosts, and so much more. Thank you to our listeners and guests for helping us reach this huge milestone! You have helped us turn the show into what it is today.

Sometimes we as marketers are so focused on selling to our customers that we lose sight of what help they really need as a practitioner. In this episode, we chat with Guilda Hilaire, Senior Manager of Product Marketing at Salesforce. Over the last fifteen years, Guilda has spearheaded the use of Salesforce Marketing Cloud, Pardot, Marketo, and Silverpop at companies like Aetna/CVS, Athenahealth, Boston Consulting Group, Liberty Mutual, and Johnson and Johnson. We're talking about what customers need to become strong practitioners of your product, why you should get your customers involved in content creation, the dos and don'ts of community building, and so much more.

A lot of marketers aspire to become CMOs, but only a few envision a CRO role. What prevents us from thinking like that? How can we as marketers move into more revenue leadership roles? In this episode, we chat with Amrita Gurney, Chief Revenue Officer of Juno College. Prior to her current role, Arita was a revenue-focused marketing leader at high growth startups in Toronto including CrowdRiff, Audiobooks.com and Asigra. We're talking about why more marketers should go after revenue leadership roles, predictions for future CROs, how to create a top-notch community, and so much more.

Raise your hand if you're social media feed is plagued with vague marketing advice. Now, raise your hand if you tired of being fed said advice. In this episode, we chat with Louis Grenier, Founder of Everyone Hates Marketers. He has 10 years of experience in marketing and has previously worked with brands such as Hotjar and Dropbox. We're talking about why you should stop listening to bullsh*t marketing advice, why you should start taking risks, how to get noticed, and so much more.

If you're not incorporating video as a major part of every aspect of your business from marketing to sales, to customer success and so on, you're missing out. In this episode, we chat with Tyler Lessard, VP of Marketing and Chief Video Strategist at Vidyard. Tyler is also the author of The Visual Sale. He has more than 15 years of marketing experience and was previously CMO at Fixmo and had multiple roles at Blackberry. We’re talking about how to embrace video, ways to incorporate video throughout the entire customer journey, the power of personalized video, and so much more.

Real talk: there are things all of us do that just aren't worth our time...which is why you should outsource the bottom 10 percent of your job. In this episode, we chat with Andy Jolls, CMO at FastSpring and Advisor at CloudZero and Mission. He has more than 20 years of marketing experience and previously held marketing leadership roles at Mission, Research Now SSI, Instantly, Inc., Digital Post Mail, Cooking.com, and more. We’re talking about the importance of modeling in marketing, why everyone should outsource the bottom 10 percent of their job, the value of listening to sales calls, and so much more.

As marketers, we all want instant gratification. But how do you balance that with SEO? Short answer: dedication, time, and strategy. In this episode, we chat with Devin Pickell, Growth Marketer at Nextiva. He has more than five years of marketing experience and previously held roles at G2, Sphere Software, Jerry Thomas Public Relations, and Around Media Group. We’re talking about why you should invest in SEO today, balancing the need for instant gratification and the long-term play of SEO, link building, and so much more.

Creativity and speed-to-market - how do you balance the two? In this episode, we chat with Lisa Vielee, President at Well Done Marketing. She has more than 20 years of marketing and communications experience and previously worked at Gracie Communications, Office of the Governor of Indiana, Hetrick Communications, The Children’s Museum of Indianapolis, and more. We’re talking about balancing creativity and the need for instant gratification, responsive marketing, helping brands navigate a pandemic, how to manage up, and so much more.

Hot take: you haven't really lived as a marketer until you've been on a marketing team of one. In this episode, we chat with Anna Schott, Director of Marketing at EcSell Institute. She has nearly 10 years of marketing experience and is known for promoting a 3.7 million viewed TEDx Talk and book. We’re talking about how she transitioned from list buying to creating an inbound machine, the pros and cons of being a marketing army of one, determining when to outsource, and so much more.

Brand marketing: We all know the importance of brand, but why is it the first area of marketing that seems to get cut when there needs to be a budget reduction? After all, brand is what really pays out in the long run.In this episode, we chat with Elisa Padilla, former Senior Vice President of Creative Strategy and Partnership Marketing at Roc Nation. She has more than 25 years of marketing leadership experience at brands such as the Miami Marlins, The Howard Hughes Corporation, Apple, Brooklyn Sports & Entertainment, and more. We’re talking about why every marketer needs to invest more in their brand, how consumer expectations have changed since COVID-19, great examples of customer marketing and retention efforts, and so much more.

There's only so much content a team can produce. So how can you drive more organic traffic through content with limited resources? Enter: guest blogging. In this episode, we chat with Rebecca Reynoso, Guest Post Program Manager at G2. She has more than five years of content marketing experience. She’s driven a steady track of 550,000 website sessions with 80 percent of traffic from organic. We’re talking about the value of a guest blog program, how to get writers to participate in your guest blog program, the importance of consistency in content marketing efforts, the best times to publish your content, and so much more.

What do start-ups and the early days in your career both have in common? They both can feel like building a plane while in flight. In this episode, we chat with Sara Pion, Brand Content Manager at Alyce where she helps develop Alyce’s content strategy. Previously she was at Drift where she held roles in growth marketing, conversational marketing, and customer advocacy. We’re talking about why startups are similar to building a plane in the middle of a flight, why you must know everything about your product, the value of listening to sales calls, when it’s time to move on to your next adventure, and so much more.

Marketing isn’t about optimizing paid ads, sending emails, etc. Marketing is no longer a volume game and the old marketing tactics that we’ve used in the past don't work anymore. It’s about passionaley believing in your company’s message and getting others to believe in it too. In this episode, we chat with Justin Keller, Vice President of Marketing at Terminus. He has more than 15 years of marketing experience and previously held marketing leadership roles at Sigstr, Whil Concepts, Jazz.co, Visage, and ChaCha Search. We’re talking about why focusing on leads drives the wrong behavior for marketers, how to think about brand marketing, why shitty marketing needs to stop, and so much more.

Marketing and wine. Talk about two of my favorite subjects...in the same podcast episode. But we’re not just talking about any type of marketing, we’re talking about international marketing and why it’s foolish for marketers to assume what works in one country will work in another. In this episode, we chat with international marketing expert, Katarina Hakansson. She has more than 15 years of international marketing experience and previously worked at Taxback International, Design Council, University of Westminster, HBK Consulting, South Thames College, London College Wimbledon, and more. We’re talking about the definition of international marketing, why so many companies don’t really get what it means to market internationally, how you can gain experience in the subject, the importance of cultural differences, and so much more.

Spoiler alert: influencers are not only found on TikTok or Instagram. Some of the best influencers for your brand are actually employees. In this episode, we chat with Laura Rose, Global Marketing Director at STANLEY Security. She has more than 10 years of marketing experience and previously worked at Koorsen Fire and Security, Target 20 CRM, The Bottom Line, and digitalKnowledge. We’re talking about how to create an exceptional brand experience, benefits of creating an internal influencer program, getting the sales team onboard with social selling, importance of celebrating even the small wins, and so much more.

In this episode, we chat with Christoph Trappe, Content Strategist at Voxpopme and Chief Content and Marketing Officer at The Authentic Storytelling Project. He has more than 20 years of experience in content marketing and journalism. He’s previously worked at Stamats, MedTouch, United Way of East Central Iowa, BVS Performance Solutions, The Gazette Company, and Lee Enterprises. We’re talking about how getting your executive team on board with strategic content, creating a culture for content within your business, how designers and content writers should work together, and so much more.

In this episode, we chat with Christoph Trappe, Content Strategist at Voxpopme and Chief Content and Marketing Officer at The Authentic Storytelling Project. He has more than 20 years of experience in content marketing and journalism. He’s previously worked at Stamats, MedTouch, United Way of East Central Iowa, BVS Performance Solutions, The Gazette Company, and Lee Enterprises. We’re talking about how getting your executive team on board with strategic content, creating a culture for content within your business, how designers and content writers should work together, and so much more.

Let’s not sugarcoat it...2020 was a rough one. For many reasons. For marketers in particular, we had to throw all of our 2020 plans into the trash. So yes, 2020 probably won’t win the “Best Year Ever” award, but it did teach us a lot about ourselves. For 2020’s final episode, Stephanie Cox is recounting the top lessons she’s learned as a marketer this year. We’re talking about why planning every detail may not be in your best interest, why we saw a ton more creative work in 2020 compared to other years, and why and having an inner circle you can trust is so important. We’ll see everyone in 2021! And don’t be alarmed if you see a few surprises in the new year. We have a ton of exciting things planned.

Let’s not sugarcoat it...2020 was a rough one. For many reasons. For marketers in particular, we had to throw all of our 2020 plans into the trash. So yes, 2020 probably won’t win the “Best Year Ever” award, but it did teach us a lot about ourselves. For 2020’s final episode, Stephanie Cox is recounting the top lessons she’s learned as a marketer this year. We’re talking about why planning every detail may not be in your best interest, why we saw a ton more creative work in 2020 compared to other years, and why and having an inner circle you can trust is so important. We’ll see everyone in 2021! And don’t be alarmed if you see a few surprises in the new year. We have a ton of exciting things planned.

So, Stephanie went kind of viral last week on social media thanks to #MarketingTwitter. We had an overwhelming number of responses from marketers who wanted to be on the show and learn more about what it takes to produce a podcast. In this episode, we chat with Michelle Lawrence, Content Marketing Specialist here at Lumavate. We’re talking about the ins and outs of podcasting, why we rebranded REAL MARKETERS, how to create tons of great content from one episode, and why big names shouldn’t always be your go-to when it comes to guests.

So, Stephanie went kind of viral last week on social media thanks to #MarketingTwitter. We had an overwhelming number of responses from marketers who wanted to be on the show and learn more about what it takes to produce a podcast. In this episode, we chat with Michelle Lawrence, Content Marketing Specialist here at Lumavate. We’re talking about the ins and outs of podcasting, why we rebranded REAL MARKETERS, how to create tons of great content from one episode, and why big names shouldn’t always be your go-to when it comes to guests.

Paid media...oh how marketers love and hate you all at the same time. When your paid media strategy is working, it feels like you’re on top of the world as you watch sales or leads come in. And when it’s not working...it feels like you’re basically throwing money away. In this episode, we chat with Brett Westerman, Founder at Oktober Media specializing in B2B and B2C paid media. He has more than 15 years of marketing experience in driving incredible SEO and paid media results for various B2B and B2C brands. Prior to starting his own agency, he’s worked at Newell Brands, One Click Ventures, Angie’s List, Barefoot Proximity, and more. We’re talking about all things paid media including why you’re missing out if you’re not investing in Spotify and YouTube right now, his secret hacks for driving incredible performance with LinkedIn ads, why Google is both your friend and foe, and so much more.

Paid media...oh how marketers love and hate you all at the same time. When your paid media strategy is working, it feels like you’re on top of the world as you watch sales or leads come in. And when it’s not working...it feels like you’re basically throwing money away. In this episode, we chat with Brett Westerman, Founder at Oktober Media specializing in B2B and B2C paid media. He has more than 15 years of marketing experience in driving incredible SEO and paid media results for various B2B and B2C brands. Prior to starting his own agency, he’s worked at Newell Brands, One Click Ventures, Angie’s List, Barefoot Proximity, and more. We’re talking about all things paid media including why you’re missing out if you’re not investing in Spotify and YouTube right now, his secret hacks for driving incredible performance with LinkedIn ads, why Google is both your friend and foe, and so much more.

Perfection. Control. My fellow Type A personalities know what I’m talking about on this subject. So many of us are engrained to not make mistakes from such a young age and it often continues with us into adulthood. While striving for perfection may seem like a good idea initially, it actually tends to hold you back in your marketing career if you’re constantly waiting for perfection and increasing your time to market. Years of experience has taught me and many other marketers that speed is definitely better than perfection. In this episode, we chat with Leslie Bloom, VP of Marketing at Dozuki. She has 15 years of marketing and design experience. She’s previously worked at Experts Exchange, San Luis Obispo County Bicycle Coalition, political campaigns, and her own agency. We’re talking about what it’s like to be a recovering perfectionist and learning to get over needing to have constant control, handling feedback, leading marketing in an industry where you don’t have previous experience, and so much more.

Perfection. Control. My fellow Type A personalities know what I’m talking about on this subject. So many of us are engrained to not make mistakes from such a young age and it often continues with us into adulthood. While striving for perfection may seem like a good idea initially, it actually tends to hold you back in your marketing career if you’re constantly waiting for perfection and increasing your time to market. Years of experience has taught me and many other marketers that speed is definitely better than perfection. In this episode, we chat with Leslie Bloom, VP of Marketing at Dozuki. She has 15 years of marketing and design experience. She’s previously worked at Experts Exchange, San Luis Obispo County Bicycle Coalition, political campaigns, and her own agency. We’re talking about what it’s like to be a recovering perfectionist and learning to get over needing to have constant control, handling feedback, leading marketing in an industry where you don’t have previous experience, and so much more.

Failure. No one seems to like to talk about it, but it happens to all of us. No matter how many years of experience you might have, you’re destined to fail at something in your career. And I’m here to tell you that it’s OK. From finding a typo in a piece of content countless people reviewed to spending an entire year’s budget in a month to sending out a broken email to hundreds of thousands of subscribers...you get the idea. We’ve all been there, done that. And we’ll likely fail countless times again in our career because we’re human. In this episode, three listeners are being super honest and sharing their biggest career failures. We hear from Lauren McConnell, who is in content marketing at Stanley Security, Brett Westerman, who is a paid media guru and runs Oktober Media, and Anthony Coppedge, Agile Transformation Lead at IBM.

Failure. No one seems to like to talk about it, but it happens to all of us. No matter how many years of experience you might have, you’re destined to fail at something in your career. And I’m here to tell you that it’s OK. From finding a typo in a piece of content countless people reviewed to spending an entire year’s budget in a month to sending out a broken email to hundreds of thousands of subscribers...you get the idea. We’ve all been there, done that. And we’ll likely fail countless times again in our career because we’re human. In this episode, three listeners are being super honest and sharing their biggest career failures. We hear from Lauren McConnell, who is in content marketing at Stanley Security, Brett Westerman, who is a paid media guru and runs Oktober Media, and Anthony Coppedge, Agile Transformation Lead at IBM.

It’s true. You don’t need everyone to like you. And your company doesn’t have to be for everyone. In fact, it’s probably better that it’s not if you really want to stand out. Most companies would be weary of publicly admitting their company isn’t for everyone, but not this week’s guest on Real Marketers. In this episode, we chat with Kelli Maxwell, CEO at Campfire Blend Coffee Co. and Owner of Ember Marketing Group. She has more than five years of marketing experience and started her career with a Premier Princess Party Company and realized she could use that experience to create her own marketing agency. We’re talking about why her brands aren’t for everyone, why she doesn’t make her customers sign contracts, her secrets for driving value on social media and with content creation, how her podcast turned into an idea for a coffee company, and so much more.

It’s true. You don’t need everyone to like you. And your company doesn’t have to be for everyone. In fact, it’s probably better that it’s not if you really want to stand out. Most companies would be weary of publicly admitting their company isn’t for everyone, but not this week’s guest on Real Marketers. In this episode, we chat with Kelli Maxwell, CEO at Campfire Blend Coffee Co. and Owner of Ember Marketing Group. She has more than five years of marketing experience and started her career with a Premier Princess Party Company and realized she could use that experience to create her own marketing agency. We’re talking about why her brands aren’t for everyone, why she doesn’t make her customers sign contracts, her secrets for driving value on social media and with content creation, how her podcast turned into an idea for a coffee company, and so much more.

What comes to mind when you think of field marketing? I bet you think of events...at least it was in a pre-COVID world. For years, field marketing has been partnering with sales teams in a specific region to create VIP events for key prospects. And it’s worked extremely well. Then COVID-19 happened and everything changed. So, what does field marketing look like now? Is there even still a need for it? The answer is a definite YES. In this episode, we chat with Nick Bennett, Director of Field Marketing at Logz.io. He has more than 10 years of marketing experience and previously held roles at Clari, PlanGrid, Jive Software, HPE SimpliVity, Lightower Fiber Networks, BDS Marketing, and more. We’re talking about what field marketing is in a post-COVID world, how field marketing can accelerate deal pipeline, why sales is a team sport, how field marketing and demand generation work together, and so much more.

What comes to mind when you think of field marketing? I bet you think of events...at least it was in a pre-COVID world. For years, field marketing has been partnering with sales teams in a specific region to create VIP events for key prospects. And it’s worked extremely well. Then COVID-19 happened and everything changed. So, what does field marketing look like now? Is there even still a need for it? The answer is a definite YES. In this episode, we chat with Nick Bennett, Director of Field Marketing at Logz.io. He has more than 10 years of marketing experience and previously held roles at Clari, PlanGrid, Jive Software, HPE SimpliVity, Lightower Fiber Networks, BDS Marketing, and more. We’re talking about what field marketing is in a post-COVID world, how field marketing can accelerate deal pipeline, why sales is a team sport, how field marketing and demand generation work together, and so much more.

There are a lot of ways to get started in a career in marketing. Some individuals attend college and graduate with a degree in marketing. Some fall in love with marketing during an internship and make it their career. Then, there are others that find their way to marketing in an unique way. And that’s exactly how this week’s guest got into marketing. In this episode, we chat with Kate Bradley Chernis, marketer turned co-founder and CEO at LatelyAI. She started her career in radio and eventually had a show on Sirius XM with 20 million daily listeners. She channeled this experience into marketing where she worked with large brands such as Walmart before starting her own company. We’re talking about the importance of finding common ground with others, the theater of the mind with audio, how she realized that she needed to be her own boss, how the spreadsheets she put together for a project with Walmart turned into a software company, and how she became an accidental CEO.

There are a lot of ways to get started in a career in marketing. Some individuals attend college and graduate with a degree in marketing. Some fall in love with marketing during an internship and make it their career. Then, there are others that find their way to marketing in an unique way. And that’s exactly how this week’s guest got into marketing. In this episode, we chat with Kate Bradley Chernis, marketer turned co-founder and CEO at LatelyAI. She started her career in radio and eventually had a show on Sirius XM with 20 million daily listeners. She channeled this experience into marketing where she worked with large brands such as Walmart before starting her own company. We’re talking about the importance of finding common ground with others, the theater of the mind with audio, how she realized that she needed to be her own boss, how the spreadsheets she put together for a project with Walmart turned into a software company, and how she became an accidental CEO.

TikTok. It’s apparently more than just teens making funny dance videos. In fact, TikTok has more than 2 billion downloads globally, 50 million daily active users in the U.S., and 100 million monthly active users in the U.S. It’s become a channel used by hundreds of millions of people and one that can no longer be ignored by marketers. That’s why we found a TikTok expert with more than 70,000 followers to come on the show and explain everything about TikTok including why you need to get on TikTok now no matter your age or company. In this episode, we chat with Lauren Pope, Content Marketing Manager at G2. She has more than five years of marketing experience and previously held roles at Chamberlain University, Truman Heartland Community Foundation, and Chicago Business Bureau.